Podcasts about Ascential

In this week's episode we dive into right-shoring, reshoring and regionalizing manufacturing with Ascential's Todd Bauman. We discuss how holistic decision-making Is essential for right shoring and regionalization, and why automation and resilience are key to addressing labor and geopolitical challenges. We also delve into why regional supply chains help hedge against disruption and the importance of supplier collaboration and communication strategies. Come join us as we discuss the Future of Supply Chain.

In this episode, Moira sits down with Sharon Harris, founder of The Sharon Harris Collective and former CMO of Ascential and Jellyfish, and marketing executive with experience at Deloitte Consulting, Sirius XM, AOL and Microsoft. They dive into digital transformation, generative AI, data overload, why CMOs are under attack and generational shifts that are redefining brands. Join us for a thought-provoking conversation.patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Ascential Medical and Life Sciences specializes in helping its customers develop their own automation solutions. The post Manufacturing in Costa Rica with Ascential Medical and Life Sciences appeared first on The Central American Group.

Learn MoreIn this episode of Leaders One on One by Fintech Confidential, Tedd Huff talks with Scarlett Sieber, the Chief Strategy and Growth Officer at Money 20/20, about the key trends and issues shaping the fintech industry. The episode focuses on topics like fraud prevention, artificial intelligence (AI), regulations, and how fintech events like Money 20/20 help companies connect and grow.Key HighlightsHow AI is Redefining Fraud DetectionTightening Regulations in FintechSuper Apps Are Changing Everyday TransactionsSimplifying Cross-Border PaymentsOpen Banking Drives New ServicesFintech Events: More Than Just NetworkingThe Growing Focus on Fraud PreventionThe Power of Networking in FintechFlexibility Is Key for Fintech StartupsCompliance: A Growing Concern for FintechTakeaways1️⃣ Leverage Competitive Networking at Conferences2️⃣ Make the Most of Focused Content Sessions3️⃣ Use Customer Feedback to Improve Fintech Offerings4️⃣ Adapt to Market-Specific Models5️⃣ Capitalize on Strategic Partnerships with Tech GiantsSupportersUnder: Revolutionize merchant applications with digital transformation. Discover more at https://under.io/ftcSkyflow, privacy platform trusted by leading financial institutions, to protect customers' data. www.skyflowsecure.comHAWK: Enhance compliance with real-time monitoring and advanced AI. https://gethawkai.com for better compliance. About: Scarlett Sieber: Scarlett is the Chief Strategy and Growth Officer at Money20/20 and a bestselling author, having recently published "Embedded Finance: When Payments Become An Experience. Scarlett's expertise has been recognized by her appointment as a senior advisor to NASA, and her diverse career spans various roles in the finance and tech sectors. She was previously Vice President at USA where she led their newly created business development initiative and as Chief Innovation Officer of Opus Bank, she led the digital strategy and transformation for Opus and its $15B trust subsidiary, Pensco.Money 20/20: Founded in 2011, Money20/20 creates destination shows where the most innovative people in payments, fintech, and the broader financial services industry connect. Famed for their high-impact networking, theUSA, Europe and Asia editions are regarded as unmissable by financial services professionals. Money20/20 is the space where the industry's smartest visionaries and innovators come together to create the future of money. Money20/20 is an Ascential show.Tedd Huff: Tedd Huff is the Co-Founder of Voalyre, and the President & Founder of Diamond D3, a professional services consulting firm focused on global payments and marketing. He is also a video podcast host and producer of Fintech Confidential.Over the past 24 years, he has contributed to FinTech startups as an Advisory Board Member, Co-Founder, and Chief Experience Officer, providing strategic and tactical direction for Global Payments OpenEdge, Heartland Payments, Nuvei, and TSYS, among others, focusing on growth while delivering innovation, process improvements and user experience-driven value to simplify the complexity of payments.DD3, Media: A media creation, management, and production company delivering engaging content globallyChapters00:19 Episode Highlights02:09 Meet Scarlett Sieber03:39 The Sneaker Contest05:15 What Makes Money2020 Special06:56 Scarlett's Path...

Welcome to our review of PR Pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch. Here, we discuss the biggest pitch wins and mergers & acquisitions that the PR sector has seen in the summer of 2024.Andrew is the lead consultant - PR, Social, Content and Influencer at the new business consultancy firm AAR and a partner at PCB Partners, where he advises on buying and selling marketing services agencies.Andrew launched Andrew Bloch & Associates in 2020.Before we start, our PR Masterclass: Agency Growth Forum has now launched. It's on 12th November 2024, 8:30 am to 5:00 pm GMT. Both face-to-face and virtual tickets are available. The event is held in central London.“There is momentum building. We're going into the golden quarter.”“My observation is that the same agencies are doing very well, but there are some agencies that are struggling.”“As always, it's important to keep an eye on your margins.”“Brands are being cautious…there's a fair bit of try before you buy."“Everything is going in the right direction. The work being done by agencies is bold.”The summer's PR Pitch wins:Castore hires Pretty Green. Famous Grouse also hires Pretty GreenB&Q hires The RomansIkea franchisee Ingka Centres hires The RomansVirgin Voyages also hires The Romans The Independent hires W Communications. All Things Butter hires MunchZenDesk hires AxicomHomebase hires Aduro Jammie Dodgers (Fox's Burton Biscuits) hire FrankEvri hires CitypressBrewdog hires Ilk UK Export Credit Agency hires EulogyWRAP hires KindredOpen Table hires LaunchNational Grid hires nine agencies to its “community agency framework” for the next three years, namely Grayling, Cavendish, Lexington, Aecom, Arup, Camargue, Copper, grasshopper and JBP.The summer's M&A activityWPP exit FGS Global - KKR takes majority control - valuing the company at $1.7B$AKT Health sells to JPA Health, the US HQ full-service healthcare group. Ascential (formerly known as Emap) to be acquired by Informa - £1.2bn cash offer deal.  Ascential owns Cannes Lions and Warc, a deal which is subject to regulatory and shareholder approval. Ascential is FTSE 250 - Cannes Lions generated 131M last year with an EBIT of 55M+.  Publicis acquires Influential - a leading influencer marketing platformHavas - acquires controlling stake in Klareco Communications - 3rd acquisition this year to add to global strategic advisory network H/Advisors.Prime Weber Shandwick – MBO – Swedish creative PR agency bought ten years ago.  Will now operate as an affiliate owned by five members of the leadership team. Will remain a close partner in the network. Supreme Group (A US Healthcare and Life Science Comms and Marketing) acquires Bio Strata (a Cambridge based life science pr and marketing.)

Welcome, MedTech Gurus! Today, we have an incredible guest: Anupam Girdha, CEO of Ascential Technology's Medical and Life Sciences Division. Ascential is a leader in innovating and automating complex diagnostics and test processes across various industries. With over 70 years of experience and 2,300 experts worldwide, they're unstoppable in tackling mission-critical challenges and driving breakthroughs. Anupam, with key roles at Thermo Fisher Scientific, Baxter International, and ZS Associates, shares his journey of scaling manufacturing during COVID-19 and turning innovation into reality with Ascential's cutting-edge antimicrobial testing. Get ready for an electrifying episode packed with insights and innovation! 

Depending how you count it, 70:20:10 is almost 40 years old. The model provides a high-level outline of how we learn at work: 10% through formal learning, 20% through working with others, 70% through doing the work. The numbers get criticised, but this insight is widely accepted: Most of what we learn does not come from formal training. But how then should L&D practitioners apply the model to the work that they do? Is it still a useful concept after all this time? In the first of this two-part series, Ross Garner and Owen explore these questions with three practitioners: Ceri Sharples, Learning and Development manager at Somerset Bridge Group; Cath Addis, L&D manager at Ascential; and return guest Carl Akintola-Davis, Head of Leadership Development at Phoenix Group. We discuss: ·       The history and criticisms of 70:20:10 ·       How useful the concept is for discussing workplace learning with stakeholders ·       How to think about the ‘70', the ‘20', and the ‘10' when designing learning programs. For more on the origins of 70:20:10, see this blog post from Charles Jennings of The 702010 Institute, who is joining us next week on the show. Carl's acronym for workplace learning was ‘Performance RECIPES: Reflection, Experimentation, Connection, Information, Practice, Environment and Support'. In ‘What I Learned This Week', Owen discussed a new paper from Nature, which didn't really impress him: Bloom, N., Han, R., & Liang, J. (2024). Hybrid working from home improves retention without damaging performance. Nature, 1-6. Ross learned the unfortunate fate of 440 squirrels. For more from us, including access to our back catalogue of podcasts, visit mindtools.com/business. There, you'll also find details of our award-winning performance support toolkit, our off-the-shelf e-learning, and our custom work.  Connect with our speakers    If you'd like to share your thoughts on this episode, connect with us on LinkedIn: ·       Ross Garner ·       Owen Ferguson ·       Ceri Sharples ·       Cath Addis ·       Carl Akintola-Davis  

Campaign features editor Matt Barker is joined by media editor Beau Jackson in the studio to chew over some recent news stories.The pair first chat about TV coverage of the Paris Olympics, before discussing the future of Ascential, set to be acquired by publisher and events group Informa for £1.2bn.Talk then turns to the controversy over The Guardian's placement of a watch advert (with the tagline "Watch porn") next to a feature about men watching videos of child abuse. They then recall some of the year's other big mishaps, including Apple, Calvin Klein and WH Smiths.Further reading:Cannes Lions and Warc owner Ascential to be acquired for £1.2bnThe Guardian apologises over ‘watch porn' ad placed next to child abuse article Hosted on Acast. See acast.com/privacy for more information.

Anupam Girdhar, CEO of medical and life sciences at Ascential Technologies, provides contract manufacturing services primarily to Fortune 100 companies, focusing on solving the most complex drug development and manufacturing challenges. By aligning with customers early on to understand the scope and risks of a project, Ascential can save time and money when bringing drugs and medical devices to market. At the same time, Anupam reminds us that innovation and inefficiency are part of the process for those trying to explore the unknown. Anupam explains, "This is where I enjoy some of the interactions we have with our customers, because if you think about fundamentally what the industry is trying to do, it is about democratizing care to the patients. We are all in the business of serving them and improving patients' lives. A lot of these challenges that we encounter are mostly in the areas of, how do we provide access to more and more patients, as well as, how do we lower the cost fundamentally for both the companies and consumers? That's where the challenges we encounter are mostly." "You've probably heard of so many projects that were thought of as game-changing and did not do much in the world. I know when customers come to us, everybody thinks their idea is the best, and I don't blame that. That should be the attitude, and that's how big things happen, but they cannot close their eyes to the learning. I mean, there are times when they completely overlook what it takes to fully scale something. There are technologies that are just unfeasible, where we will try to do something that is just against what is possible based on the laws of time or how much cost it takes to get there. There are still areas where we look back into our own backgrounds and then go ahead and incorporate those in the design." "An example is our proteomics board. In the past, and even in my experience, we've had more focus on genomics, and there are companies that were focused on proteomics. Still, now we have enough technology to combine things and learn multi-omic processes and so on. That just gives me so much joy to be able to now integrate things that we could not do five to ten years ago." #AscentialTechnologies #AscentialMedicalLifeSciences #Ascential #ContractManufacturing #ManufacturingAutomation #CellTherapy #MedicalDevice AscentialTech.com Listen to the podcast here

Anupam Girdhar, CEO of medical and life sciences at Ascential Technologies, provides contract manufacturing services primarily to Fortune 100 companies, focusing on solving the most complex drug development and manufacturing challenges. By aligning with customers early on to understand the scope and risks of a project, Ascential can save time and money when bringing drugs and medical devices to market. At the same time, Anupam reminds us that innovation and inefficiency are part of the process for those trying to explore the unknown. Anupam explains, "This is where I enjoy some of the interactions we have with our customers, because if you think about fundamentally what the industry is trying to do, it is about democratizing care to the patients. We are all in the business of serving them and improving patients' lives. A lot of these challenges that we encounter are mostly in the areas of, how do we provide access to more and more patients, as well as, how do we lower the cost fundamentally for both the companies and consumers? That's where the challenges we encounter are mostly." "You've probably heard of so many projects that were thought of as game-changing and did not do much in the world. I know when customers come to us, everybody thinks their idea is the best, and I don't blame that. That should be the attitude, and that's how big things happen, but they cannot close their eyes to the learning. I mean, there are times when they completely overlook what it takes to fully scale something. There are technologies that are just unfeasible, where we will try to do something that is just against what is possible based on the laws of time or how much cost it takes to get there. There are still areas where we look back into our own backgrounds and then go ahead and incorporate those in the design." "An example is our proteomics board. In the past, and even in my experience, we've had more focus on genomics, and there are companies that were focused on proteomics. Still, now we have enough technology to combine things and learn multi-omic processes and so on. That just gives me so much joy to be able to now integrate things that we could not do five to ten years ago." #AscentialTechnologies #AscentialMedicalLifeSciences #Ascential #ContractManufacturing #ManufacturingAutomation #CellTherapy #MedicalDevice AscentialTech.com Download the transcript here

On today's MadTech Daily: Informa Acquires Cannes Lions Owner Ascential; YouTube Earns £6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k Subscribers

The topics, stocks and shares mentions / discussed include: With special guest, Fund Manager, Jamie Ward @JamieCDubya on Twitter/X Who could be a CrowdStrike outage winner? Palo Alto Networks / PANW Fortinet / FTNT Checkpoint Point Software Technologies / CHKP WIZ future IPO? ISPY Legal & General Cybersecurity ETF NCC Group / NCC GB Group / GBG CYBR / Rize Cybersecurity & Data Privacy ETF Cirata / CRTA Cybersecurity / Risks ChatGPT Ascential / ASCL & the Informa takeover Burberry / BRBY Breedon / BREE Tortilla Mexican Grill / MEX Fundamentals / Technical Analysis FTSE Charity Sharescope / Sharepad special discount offer code ShareScope | SharePad : TwinPetes Phil Oakley's blog Investingstuff | Phil Oakley | Substack Henry Viola-Heir's blog Home – The Ethical Entrepreneur Investors' Chronicle sponsor Special Trial Offers (investorschronicle.co.uk) the TwinPetesInvesting Challenge Harriman House books Harriman House – Independently minded publishing Powder Monkey Brewing Co All Products – Powder Monkey Brewing Co 10% discount code : TWINPETES CENTREPOINT Charity Appeal please make a donation on the TwinPetes Investing Charity Challenge 2024 Henry Viola-Heir is fundraising for Centrepoint (justgiving.com) Just Giving page Trading Investing & more The Twin Petes Challenge 2024 / Charity fundraise is for the CENTREPOINT Charity. Have you enjoyed one or more of these podcasts. Yes . Then please make a donation , every pound will help.  Henry Viola-Heir is fundraising for Centrepoint (justgiving.com)  JUST GIVING TWIN PETES FUNDRAISING FOR THE CENTREPOINT Henry Viola-Heir is fundraising for Centrepoint (justgiving.com) Thank you. The Twin Petes Investing podcasts will be linked to and written about on the Conkers3 website and also on available via your favourite podcast and social media platforms. Thank you for reading this article and listening to this podcast, we hope you enjoyed it. Please share this article with others that you know will find it of interest.  PLEASE SUBSCRIBE TO THE TWIN PETES INVESTING PLATFORM THAT YOU ARE LISTENING TO THIS PODCAST ON. THANK YOU.

Our guest Jon Trevor has a unique background working in the Digital Shelf first on the Agency side with Ascential and, during the last two years and a half, at Ecotone, is the leading company in Europe for organic, vegetarian, healthy and fair-trade food. When Jon joined this business, he decided to take a unique take on Digital: instead of relying on external partners, he in-housed many of the capabilities that are normally outsourced. In this conversation, you'll hear about his journey and how he's developed this team through: Ecotone's brand portfolio, approach to biodiversity and B Corp status Jon's career background in agency His current scope within Ecotone's global eCom team managing the tech stack and providing services and capabilities to local BUs An in-house approach to digital shelf and how they deliver tools, reporting, and resourcing against the key areas Integrating AI into digital shelf analytics and the wider business Content creation and an in-house Digital Asset Management system More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

In the early 80s, glory could be won in the arcades by those intrepid youths capable of garnering high scores.  One such teen, Julian 'Jaz' Rignall, turned that skillset into a career, first as a strategy tip writer for UK mags like Personal Computing and Computer and Video Games, before becoming a founding writer for ZZAP!64, Mean Machines, Mean Machines Sega, and Nintendo Magazine System.  His career then brought him to America where he worked for Virgin on titles such as Toonstruck and Jungle Book before becoming a pioneer in online games journalism at IGN.  Today, he helps game devs test their wares before they hit our screens at VGM. Jaz has seen every aspect of the games biz, from how the games are made, to how they are presented to the public, to how the press informs us about them.  His insights are truly invaluable! Recorded: August 2023 Watch the video version as a Patron at: https://www.patreon.com/posts/julian-jaz-and-97565043 Get us on your mobile device: Android:  https://www.google.com/podcasts?feed=aHR0cHM6Ly92aWRlb2dhbWVuZXdzcm9vbXRpbWVtYWNoaW5lLmxpYnN5bi5jb20vcnNz iOS:      https://podcasts.apple.com/de/podcast/video-game-newsroom-time-machine And if you like what we are doing here at the podcast, don't forget to like us on your podcasting app of choice, YouTube, and/or support us on patreon! https://www.patreon.com/VGNRTM Send comments on twitter @videogamenewsr2 Or Instagram https://www.instagram.com/vgnrtm Or videogamenewsroomtimemachine@gmail.com Links: https://en.wikipedia.org/wiki/Zzap!64 https://en.wikipedia.org/wiki/Chris_Anderson_(entrepreneur) https://en.wikipedia.org/wiki/How_to_Master_the_Video_Games https://en.wikipedia.org/wiki/Personal_Computer_Games https://en.wikipedia.org/wiki/Crash_(magazine) https://www.mobygames.com/game/191/bruce-lee/ https://en.wikipedia.org/wiki/Ascential https://en.wikipedia.org/wiki/Computer_and_Video_Games https://en.wikipedia.org/wiki/Mean_Machines https://en.wikipedia.org/wiki/Official_Nintendo_Magazine https://en.wikipedia.org/wiki/Neal_Adams https://www.mobygames.com/company/51/virgin-interactive-entertainment-inc/ https://www.mobygames.com/game/518/toonstruck/ https://www.mobygames.com/company/3300/ea-pacific/ https://en.wikipedia.org/wiki/IGN https://en.wikipedia.org/wiki/OnLive https://en.wikipedia.org/wiki/Walmart https://vgm.co/index.htm Copyright Karl Kuras  

The topic of marketing effectiveness has become quite polarized, particularly here in North America. While some embrace it, others find it too theoretical. In this episode, we're joined by David Tillman, SVP Content at WARC, to delve into Mark Ritson's recent article, which highlights a critique of (North) American marketers for lagging on the principles of marketing effectiveness. We also take this opportunity to discuss the Contagious NYC event that is happening on January 24th. We hope you enjoy the show! Our Guest David Tiltman SVP Content @ WARC Host of the WARC Podcast David's LinkedIn https://www.linkedin.com/in/david-tiltman-5a2a6614/ WARC: https://www.linkedin.com/company/warc/ Our Hosts: Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ Links: Most Contagious Event: https://contagious.swoogo.com/mostcontagiousnewyork WARC https://www.warc.com/ Mark Ritson & Fergus OCarol talk about his controversial column https://www.onstrategyshowcase.com/episode/mark-ritson-talks-about-his-controversial-column-in-marketing-week About Most Contagious Jan 2024 in NYC https://contagious.swoogo.com/mostcontagiousnewyork/4338022?ref=Creative+Impact How Brands Grow https://marketingscience.info/how-brands-grow/ The Long & Short of It https://ipa.co.uk/knowledge/publications-reports/the-long-and-the-short-of-it-balancing-short-and-long-term-marketing-strategies James Hurman's Creative Effectiveness Ladder https://www.warc.com/newsandopinion/news/cannes-lions-and-warc-reveal-secrets-to-creative-effectiveness/43765 5/95 Rule https://www.marketingweek.com/peter-weinberg-jon-lombardo-95-5-rule/ Category Entry Points https://business.linkedin.com/marketing-solutions/b2b-institute/cep-in-b2b Building Distinctive Assets https://marketingscience.info/building-distinctive-brand-assets/ Promise to the Customers https://business.linkedin.com/marketing-solutions/b2b-institute/making-a-promise-to-the-customer Mark Riston's article about America falling behind https://www.marketingweek.com/effectiveness-ignorance-american-marketing/ Timestamps: 0:44 - Introduction to David Tiltman 2:34 - How WARC, Lions and Contagious fit under the Ascential banner 9:02 - What does marketing effectiveness mean? 14:26 - Rather than effectiveness, maybe we need to ask how we'll drive business value. 19:17 - Do marketers need a common set of KPIs, concepts and terms? 27:35 - Good starting points to dig into marketing effectiveness 31:45 - WARC's increasing commitment to the US in 2024 36:44 - About the Jan 2024 Most Contagious Event in NYC 44:15 - How to find out more about David & WARC's increasing commitment 47:02 - Post Pod with V and Marc Where to Listen: Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324 Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b ⁠⁠ Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC Youtube: https://www.youtube.com/@sleepingbarberpodcast © 2024 Sleeping Barber

The topics, stocks and shares mentions / discussed include: Potential winning quality investing ideas, Rightmove / RMV GlobalData / DATA Floor & Decor Holdings / FND Ascential / ASCL Old Republic International / ORI FTSE / AIM Takeovers FireAngel / FA. Sopheon / SPE Strix / KETL Equals / EQLS Smoove / SMV IPO woes for CAB Payments / CABP Private Equity IPO's Spirent / SPT Seeking deep Intrinsic & SOTP value Health / Tech sector screening FTSE 100 / FTSE All-share & AIM All-share support levels  Harriman House books Powder Monkey Brewing Co 5% discount code : TWINPETES Menphys Charity Appeal please make a donation on the TwinPetes Investing Challenge 2023 Just Giving Page  Movember awareness for Men's Health Kindness / Charity Investing Trading & more The Twin Petes Challenge 2023 / Charity fundraise for the MENPHYS Charity. Have you enjoyed one or more of these podcasts. Yes . Then please make a donation , every pound will help. JUST GIVING TWIN PETES FUNDRAISING FOR THE MENPHYS CHARITY https://www.justgiving.com/fundraising/twinpeteschallenge23 Thank you. The Twin Petes Investing podcasts will be linked to and written about on the Conkers3 website and also on available via your favourite podcast and social media platforms. Thank you for reading this article and listening to this podcast, we hope you enjoyed it. Please share this article with others that you know will find it of interest.  PLEASE SUBSCRIBE TO THE TWIN PETES INVESTING PLATFORM THAT YOU ARE LISTENING TO THIS PODCAST ON. THANK YOU.

Declan Kearney is the CEO and Founder of Digital Commerce Global (DCG), a company empowering brand leaders to make informed decisions on investing in digital commerce capabilities. He is also an advisor for private equity and venture capital firms. With over 20 years of experience, Declan has seen the ever-evolving landscape of eCommerce and has been at the forefront of driving success for consumer brands. Having witnessed the successes and failures of consumer brands' efforts to optimize online sales and market share, Declan pioneers industry standards in digital commerce capabilities. Before DCG, he was the Managing Director of Ascential. In this episode… In 2022, digital commerce grew by 8.9%, making omnichannel strategies pivotal to brand success. Yet the high-growth turbulence has forced executive teams to focus on supply chain disturbances and budget cuts, preventing them from integrating eCommerce capabilities. How can you consolidate your approaches to benchmark them effectively? With firsthand involvement in Asia's digital commerce market, Declan Kearney recognizes that brands' most pressing concerns involve communication discrepancies between executive teams, selecting tech stacks, and navigating the digital divide. He recommends articulating cross-functional channel strategies throughout your organization. Additionally, brands often analyze ineffective metrics when rationalizing tech stacks for their eCommerce strategies, so assessing comparable markets is crucial in identifying traffic and developing new benchmarks. In today's episode of The Digital Deep Dive, Aaron Conant talks with Declan Kearney, the Founder and CEO of Digital Commerce Global (DCG), about establishing metrics for eCommerce capabilities. Declan shares why you should support digital teams in eCommerce efforts, Amazon's influence on digital commerce, and top benchmarks for retail media.

The CPG Guys are joined in this episode by Keerat Sharma, EVP of Insights at Ascential Digital Commerce, the holding company that includes Flywheel, Spotlight, Edge, Whytespyder & Perpetua.Follow Keerat Sharma on LinkedIn at: https://www.linkedin.com/in/keerat/Follow Ascential DIgital Commerce on LinkedIn at: https://www.linkedin.com/company/flywheel-digital/mycompany/ Follow Ascential DIgital Commerce online at: https://www.flywheeldigital.com/ Keerat answers these questions:1) What is a clean room and why is it considered a powerful mechanism for the mingling of data sets between retailers and brands?2) What are the key features and capabilities of a clean room, like Amazon Marketing Cloud?3) Some folks say that clean rooms will federate and finally provide a way to measure across all walled gardens. Is this true?4) What tools and resources are available for campaign management within Amazon Marketing Cloud?5) How are you building out solutions at Ascential that support your brand clients? What are the primary use cases that your team is supporting for enablement?6) How would you recommend that brands not already leveraging AMC to start getting engaged in this platform? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Phil's career has been an incredible rollercoaster ride spanning nearly three decades. Starting from humble beginnings as a writer, he has ascended to the position of Chief Executive at Ascential. Along the way, Phil has encountered numerous challenges and obstacles, but his unwavering determination and hard work have ultimately paid off. Today, he is not only a highly respected leader in his field but also a profound source of inspiration for many. During his time at an academic school, Phil struggled immensely, despite putting forth his best efforts. He was persistently advised to "work harder," unaware of the underlying reason for his difficulties: dyslexia. While studying photography in college, Phil found himself drawn to Africa, where he expanded his portfolio. Throughout his travels, he began writing articles, leveraging his photography knowledge. It was during this period that Phil discovered his passion for writing. His articles garnered widespread acclaim, leading to numerous accolades. Fueled by this newfound passion, Phil finally had the opportunity to pursue his lifelong dream career. Through sheer dedication, Phil achieved remarkable success, ultimately assuming the role of editor at 'Empire,' the United Kingdom's most popular movie magazine. His accomplishments in the publishing industry continued to flourish as he became the Managing Director of FHM worldwide, successfully introducing the renowned men's magazine to over 30 countries. However, Phil soon recognised that the magazine industry's fortunes were waning and sought out a new path. In search of a rapidly growing field, he made the pivotal decision to transition his career into events management. In 2006, Phil embarked on a significant career move when he was appointed CEO of Cannes Lions after a rigorous interview process. Despite lacking prior experience in advertising or event management, Phil faced an arduous challenge: transforming this event into a cultural phenomenon of genuine importance. Joining Emap at the young age of 23, Phil quickly climbed the ranks, ultimately reaching the position of Chief Executive at Ascential Futures, formerly known as Emap. His unwavering passion propelled him along this career trajectory. In addition to his professional achievements, Phil also serves as the Chair of Media Trust, a charity committed to enhancing diversity within the creative industries. Recognised as one of the Agents of Change for Gender Equality by the UK's Management Today magazine, he continues to make a profound impact in this regard. To gain insights from Philip himself on following your passion, harnessing the power of creativity, and overcoming dyslexia, listen to his episode on 'How I Became.' ⁠⁠⁠⁠Watch on YouTube⁠⁠⁠⁠⁠⁠ Follow us ⁠⁠⁠⁠⁠⁠@HOWIBECAME__⁠⁠⁠⁠⁠⁠ for guest insights not on the podcast We're on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠X and ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Unity & Motion⁠⁠⁠⁠⁠⁠ - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a ⁠⁠⁠⁠⁠⁠UNIFY⁠⁠⁠⁠⁠⁠ Podcast. Produced by ⁠⁠⁠⁠⁠⁠Unity & Motion⁠⁠⁠⁠⁠⁠ Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor:  Catherine Singh

Here's how two firms in different parts of the supply chain are upending legacy marketing practices. Tracksuit, a two year-old New Zealand-based brand tracking platform has slashed the cost, turnaround time, cred, and the role of brand – historically considered fluffy by the business community. The rapidly growing start-up has caught the eye of VC Blackbird, with Mark Ritson and Ascential, the firm behind Warc and Cannes Lions, also investors. Now it's bidding to carve out a major slice of a market dominated by big global research firms like Ipsos, Kantar and Nielsen – and has just inked a partnership with fellow SaaS disruptor Mutinex. The two aim to align the in-market perceptions of a brand directly to the P&L while doubling the $4bn addressable brand tracking market. Crucially, the hardcore VC types are piling in not just as investors, but for their early stage startup investments to actually harness the tech to grow faster and more sustainably as growth hacking bites the dust and startups flip to brand investment that, amid far more sober money markets, must be quantified in hard financial terms. Tracksuit co-founder Connor Archbold and Mutinex CEO Henry Innis join Paul McIntyre on the mics. See omnystudio.com/listener for privacy information.

Sharon Harris is the CMO for Ascential Digital Commerce. Ascential Digital Commerce is pioneering how brands win in digital commerce. Supporting global brands including P&G, Haleon, 3M, Logitech, and Mattel, our expertise helps clients make better decisions in real-time. Ascential is marketplace agnostic and applying global insights to drive outcomes across Amazon, Walmart, Instacart, Mercado Libre, Alibaba, and others by optimizing and accelerating brands and manufacturers digital commerce performance.  Sharon leads the marketing efforts to position the brand and accelerate its growth as a global digital commerce platform. Her extensive experience in growing brands and disrupting categories by leading teams and pioneering advertising innovation helps to accelerate the company's global expansion and position it as a leader in the market.  Sharon serves as an Operating Board of She Runs It, formerly Advertising Women of New York, a century + old organization with roots and origins in membership and service to a community united in its intention to see more women as leaders. She is also the Vice Chair of IGNITE National, a nonpartisan organization that encourages young women to actively engage in the political process. Sharon is a founding member of the Black Executive CMO Alliance (BECA). BECA provides an intimate, trusted, safe space for Black marketing C-Suite executives to share, learn, elevate, and pay it forward to create opportunity, access, and equality for Black marketing leaders.

** For the month of March, in honor of Women's History Month and International Women's Day, Women in B2B Marketing will publish a new episode every Wednesday (instead of the usual biweekly cadence) - enjoy! And remember to rate, review, and share! **----Listen to seasoned 20+ year marketing leader, frequent industry speaker, mentor, board member, and DEI advocate Sharon Harris, CMO, Digital Commerce at Ascential. From work-life balance to creating better connections via your marketing channels, Sharon turns our focus to the humans behind B2B Marketing - and our customers, prospects. This enlightening episode is very timely with the current state of B2B, SaaS, and the overall economy. I hope it inspires you to take control of what you can and accept what you cannot.Sharon shares inspiring takes on:Her career path from investment banking to marketing leadershipThe importance of storytelling in all depths of MarketingWhy she doesn't believe in work-life balanceShowing up authentically and fully in all aspects of your lifeCreating a culture of collaborationHer keys to a successful, productive, and balanced dayCreating content that is both informative and entertainingWhy we all need more levity in our lives right nowFinding opportunity through adversity - it's never the end, only a new beginningFocusing on your accomplishments, not your setbacksKey Links:Guest: Sharon Harris - https://www.linkedin.com/in/sharon-harris/Host: Jane Serra - https://www.linkedin.com/in/janeserra/ Sharon's Recommendations: Mastering Metail - https://podcasts.apple.com/us/podcast/mastering-metail/id16334267673 Years Ahead - https://podcasts.apple.com/us/podcast/3-years-ahead/id1646610100A Dose of Black Joy and Caffeine - https://podcasts.apple.com/us/podcast/a-dose-of-black-joy-and-caffeine/id1626574207Lighter by Yung Pueblo - https://www.amazon.com/Lighter-Connect-Present-Expand-Future/dp/0593233174

David Tiltman likes to get around effectiveness. You could say he's really into effectiveness stuff. Like, it's his thing. And it better be because David oversees all of the ideas and words at WARC and WARC is slowly taking over Cannes. I said that. David did not. A few years ago, the company that bought the Cannes Lions Festival of Creativity also bought WARC. They're called Ascential. They were once called emap. Since the purchase, WARC's footprint has been growing at Cannes with 2023 likely their biggest contribution so far. In our chat, we discuss the history of WARC as well as what's going on in the world of effectiveness–you know, the marketing science-y stuff. You can find David here: https://www.linkedin.com/in/david-tiltman-5a2a6614/ You can also find him talking at WTEff-The Eff-ing Effectiveness Festival in April. Details on the Sweathead website. ** Next strategy events: Masterclass with WundermanThompson CSO Rodrigo Maroni (March) The Sweathead Strategy Accelerator (March) WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

This episode of This Week Above the Fold covers new fees for Amazon Fresh delivery customers, takeaways from the Cleveland Research Company's latest report, and Walmart Q4 predicted insights from Edgewater Research. Insights were provided by Janie O'Donnell, Associate Director of Client Services at Flywheel and covered by Emma Irwin, Senior Editor & Specialist at Ascential.

The topics, stocks and shares mentioned/discussed include: The TwinPetesInvesting Challenge TwinPetes Menphys Charity Appeal please make a donation on the TwinPetes Investing Challenge 2023 Just Giving Page https://www.justgiving.com/fundraising/twinpeteschallenge23 FTSE / AIM Market momentum The importance of Dividends Return on Capital Employed Hvivo / HVO Ascential / ASCL Conduit Holdings / CRE Easyjet / EZJ JD Wetherspoon / JDW Hill & Smith / HILS Epwin / EPWN Lords / LORD RUA Life Sciences / RUA Tesla / TSLA Millicom / TIGO Darktrace / DARK City of London Investment Trust / CTY DividendHeroes Safestore / SAFE BT Group / BT. Vodafone / VOD Nokia / NOK Aviva / AV. Ergomed / ERGO Centralnic / CNIC Triad Group / TRD Cadence Minerals / KDNC Investing Trading & more. The Twin Petes Challenge 2023 / Charity fundraise for the MENPHYS Charity. Have you enjoyed one or more of these podcasts. Yes . Then please make a donation , every pound will help. JUST GIVING TWIN PETES FUNDRAISING FOR THE MENPHYS CHARITY https://www.justgiving.com/fundraising/twinpeteschallenge23?utm_source=copyLink&utm_medium=fundraising&utm_content=twinpeteschallenge23&utm_campaign=pfp-share&utm_term=28dcd233aed040659eb3f50a75bef3df Thank you. The Twin Petes Investing podcasts will be linked to and written about on the Conkers3 website and also on the WheelieDealer website . Thank you for reading this article and listening to this podcast, we hope you enjoyed it. Please share this article with others that you know will find it of interest. PLEASE SUBSCRIBE TO THE TWIN PETES INVESTING PLATFORM THAT YOU ARE LISTENING TO THIS PODCAST ON. THANK YOU.

You might think that this big tech event in Las Vegas is all about smart home gadgets and self-driving cars, but that's not all. There is quite a lot to learn about ecommerce and adtech if you attend CES - that's why Ascential Digital Commerce shows up in full force. In this episode, Hannah Donoghue, VP of Professional Services at Edge by Ascential will share what we learned at the event across commerce marketing, the battle for data, greater connectivity, and digital health. You'll even hear her thoughts on robot strollers.

This episode of This Week Above the Fold features Patrick Miller, co-President of Digital Commerce at Ascential, who covers total consumer holiday spending, CRC's 2023 eCommerce retailer forecasts, and a recession update comparing the US vs EMEA.

On this MoneyPot Raw, Sanjib Kalita and Rachel Morrissey sit down with Mr. Victor D. Lombard, aka DIVINE, to speak about his journey and his mission to create fintech that solves systemic disadvantages. In this vulnerable and extraordinarily honest interview, DIVINE left us inspired and humbled. We are very grateful he shared his time and considerable insights on his mission. He has founded SOLVENT to focus on and empower the system impacted, formerly incarcerated, and incarcerated with tools for the socioeconomically disadvantaged, formerly incarcerated, family, friends and loved ones of the formerly incarcerated and/or incarcerated, and those currently incarcerated. Guest: Mr. Victor Lombard AKA DIVINEHosts: Sanjib Katlita, Editor-in-Chief Emeritus, Money20/20Rachel Morrissey, Executive Producer, The MoneyPot Podcast, Money20/20Producers: Rachel Morrissey, Executive Producer, The MoneyPot Podcast, Money 20/20Roland Bodenham, Senior Video Producer and Podcast Lead, Ascential

Following on our previous episode on Brazil's Pix payment rails, we had João Del Valle, CEO and Co-Founder at EBANX talk to us about the tremendous changes that have occurred and what he sees coming in merchant/ b2b payments. This was recorded at the Money20/20 Show in October 2022Guest: João Del Valle, CEO and Co-Founder, EBANXHosts: Nick Holland, Global Head of Insights, Money20/20Sanjib Kalita, Editor-in-Chief Emeritus, Money20/20Producers: Rachel Morrissey, Executive Podcast Producer, Money20/20Roland Bodenham, Ascential Video Producer and Podcast Lead, Ascential

B2B SaaS Solution für Verkäufer und Agenturen, um auf Amazon erfolgreicher zu sein.

Retail media networks are coming out of the woodwork. And it may feel like everyone's got one. But it's time to stop using RMN as an umbrella term. The details matter, says Patrick Miller, co-president of commerce at Edge by Ascential, on this week's episode.

We are breaking from our typical format because of the intense news that is developing around the crypto markets, and how that is affecting businesses in that sector of the industry. We all know that the price of cryptocurrencies dropped. Bitcoin dove to a year low of $26284. Ethereum dove to $1792. Both seem to be stabilizing, but are very far from their beginning of the year highs. Even bigger are the stories about Luna and TerraUSD. TerraUSD is a stablecoin that is pegged to the USDollar, and managed to fall sharply under the $1 mark dragged down by Luna, which is the sister cryptocurrency. Luna has collapsed. As of this recording on May 12, 2022 at 3pm, it had dropped in value by 99% and is worth a little more than a penny. This has caused a certain amount of chaos at different crypto businesses, and their consumers.Today, Sanjib Kalita, Nick Holland, Micky Tesfaye and Rachel Morrissey take a look at whether the nature of cryptocurrency is amenable to sustainable business models, what type of oversight can crypto exchanges and businesses expect, and what this will mean for private and public stablecoins. Money20/20 Team: Rachel Morrissey, Executive Producer, The MoneyPot; Sanjib Kalita, Editor-in-Chief; Nick Holland, Global Head of Research; and Micky Tesfaye, Financial Journalist. Producer: Roland Bodenham, Senior Video Producer and Podcast Lead, Ascential

Collaboration between banks and fintechs has been central to the conversation about the future of money since 2015. But truly flourishing examples are finally in abundance. We got a chance to speak to Josh Goines from Bill.com and Reetika Grewal from Wells Fargo about their partnership to serve medium enterprise banking needs. Done in partnership with Bill.comGuests: Josh Goines, SVP of Partnership and Business Dev, Bill.comReetika Grewal, Executive Vice President, Wells Fargo Host: Rachel Morrissey, Executive Producer of the MoneyPotProducer: Roland Bodenham, Senior Video Producer and Podcast Lead, Ascential

Fintech investment is exploding. But, with so much investment, valuations are in question. VC money is aimed at breeding unicorns, which are now much less rare, and being created at a rate of two per day. Is this the best way to truly grow and nourish a healthy financial ecosystem and communities? Or is the VC funding model ready to be disrupted as well? We spoke with Bhavik Vasa, Founder & CEO of GetVantage and Saket Kumar, Co-Founder & CEO of Vitt. about plans to fund smaller niche business, and why that can be a win for VC's and consumers, #VentureCapitalGuests: Bhavik Vasa, Founder & CEO of GetVantage Saket Kumar, Co-Founder & CEO of VittHosts: Micky Tesfaye, Financial Journalist, Money20/20 Rachel Morrissey, Executive Producer, MoneyPot Podcast, Money20/20Producers: Will Haskins, Director of Content, Money20/20 Asia/ Digital Roland Bodenham, Senior Video Producer and Podcast Lead, Ascential

Bitcoin. Ethereum. Litecoin. All have made headway in the mainstream regarding their functionality and potential use as an actual currency. For crypto to truly take hold as a currency, it needs to be accepted during commerce activities such as buying and selling. Edwin Aoki, CTO of PayPal's BCDC unit, and May Zabaneh, VP of Product for BCDC, join us to discuss how PayPal views these new technologies and what we should expect when it comes to using them for commerce.Guests: Edwin Aoki, CTO of BCDC, PayPalMay Zabaneh, VP of Product, BCDC, PayPalHost: Nick Holland, Global Head of Research, Money20/20Producers: Rachel Morrissey, Executive Podcast Producer, Money20/20Roland Bodenham, Senior Video Producer and Podcast Lead, Ascential

The pandemic forced everyone to reevaluate many parts of life – from work life balance to payment habits. As consumers considered their various situations, it brought about the coming of age and exponential growth of the buy now, pay later industry. Thought of as primarily a millennial and Gen Z payment method due to their existing adoption of the subscription lifestyle, the pandemic forced older generations to adopt buy now pay later services. Hear from Greg Lisiewski, VP of Global Pay Later at PayPal, Samsonite's VP of Marketing and eCommerce David Oksman, and Brian Riley, Director at Mercator Advisory Group about the growth of this industry over the past 18+ months and the impact it has had on their businesses. Guests: Greg Lisiewski, VP of Global Pay Later, PayPalDavid Oksman, VP of Marketing and eCommerce, SamsoniteBrian Riley, Director, Mercator Advisory GroupHost: Rachel Morrissey, Executive Producer, Podcast, Money20/20Producer: Roland Bodenham, Senior Video Producer and Podcast Lead, Ascential

In today's podcast, we are talking with Oskar Kaszubski and Chris Perry about their new eBook called SHEARED, Shedding Your Coat of Conformity in the Age of eCommerce. Their goal is to help first movers free their organizations from the herd mentality and accelerate go-to-market change and omnichannel leadership.  Make sure you tune in to find out more! Oskar Kaszubski is Chief Growth Officer at firstmovr and a global eCommerce leader with 18 years of experience leading digital transformation for global, mid-size and start-up companies. Prior to co-founding firstmovr, Oskar held various digital transformation leadership roles across Kellogg's, Mondelez, Kimberly-Clark and multiple start-up manufacturers. Chris Perry is Chief Learning Officer at firstmovr on a mission to help empower first movers — both people and brands — to win in a disruptive marketplace.  As a CPG eCommerce practitioner, executive educator and advisor, he has led eCommerce and digital transformation at Reckitt, WellPet and Kellogg's and was most recently VP of Executive Education at Edge by Ascential. 

WARC Talks the Marketer's Toolkit 2022. In a series of 5 podcasts we will cover the key themes identified in this year's Marketer's Toolkit, next up is the collision of brand and e-commerce. Find out how rapid digital growth is creating new opportunities to optimise brands for an e-commerce environment with Adam Epstein, Co-president at Perpetua, Mudit Jaju, Global Head of Ecommerce at Wavemaker, and Meg Nieves, Insights Manager at Edge by Ascential. WARC subscribers can read the full report here or to read the report for free, click here. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The CPG Guys, Sri & PVSB are joined in this episode by Adam Epstein, VP of Growth at Perpetua, a company that is obsessed with building advertising tools that unlock predictable, sustainable growth for anyone who sells online. They leverage AI to enhance human creativity - not replace it. Adam is also the host of "Growth Sessions" a podcast that explores key trends shaping the eCommerce industry.This is a 1-episode partnership with Perpetua.Follow Adam Epstein on LinkedIn at: https://www.linkedin.com/in/epsteinadam/ Follow Perpetua online at: http://perpetua.ioFollow Perpetua on LinkedIn at: https://www.linkedin.com/company/perpetua-labs/Subscribe to "Growth Sessions" podcast at: https://podcasts.apple.com/us/podcast/growth-sessions-ecommerce-advertising/id1520474105Adam answers these questions:1) What is the origin of Perpetua and what critical needs in the industry did it seek to address?2) Earlier this year, Ascential acquired Perpetua. How does Perpetua fit into Ascential's digital commerce division?3) Why is retail media investment for brands “non-negotiable” in a growth strategy?4) What are the major areas of investing in omnichannel retail media that challenge brands without platforms like Perpetua?5) What are the Retail media building blocks (how a retail/marketplace starts) + and then how they grow?6) What has been happening in Retail media's global growth that brands need to understand?7) How is Amazon ads' business growing in such a way that brands need platform solutions to win on their digital shelf?8) What's Amazon Marketing Cloud, why is it so important and how does Perpetua help brands with the cloud?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysPlease follow the Network of Executive Women at http://newonline.org/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Over the past year, both traditional and upstart financial service providers have streamlined and digitized to enable remote workforces and customer experiences. Consumers and society overcame challenges not seen in over a generation. Just as survivors of the Great Depression focused on achieving the necessary with minimal resources, consumers coming out of the pandemic have different expectations and behaviors, shaped by the events of the last two years. The game of leapfrog continues and consumers are now jumping, leading to category growth in neo-banking, crypto-investing, mobile financial services and new lending and payment schemes. Money20/20's sister company, WGSN, helps predict future consumer trends and behavior for product design , and they have identified the consumer sentiments that will shape how your future consumers feel, and mapped these sentiments into the four consumer profiles that will shape the world around us in 2023. In this special, we spoke with Andrea Bell, Director of Insights, about her teams expertise and research to identify four predominant trends in future consumers, and we discuss what financial services and tech will be prime for their engagement. Beyond what to expect of your future consumer in how they'll feel and behave, Future Consumer 2023 provides invaluable foresight on what people will want and demand, providing you with the knowledge you need to create the services and strategies of tomorrow. For an industry that prioritizes customer experience, knowing what consumers want is essential in taking a proactive approach to meet consumer demands. Welcome to the future!Guest: Andrea Bell, Director of Insights, WGSNHost: Rachel Morrissey, Content Manager and Executive Producer of The MoneyPot, Money20/20Producer: Roland Bodenham, Senior Video Producer and Podcast Lead, Ascential

Today I speak with Rita Clifton CBE – a global brand expert and former Chair of Interbrand, described by the Financial Times as a ‘Brand guru', and by Campaign magazine as ‘The doyenne of branding'. Alongside her board chairing and non-executive roles, Rita is a writer, keynote speaker, conference chair and practitioner on all aspects of brands, branding and business leadership. A regular columnist and media commentator, Rita is the author of several books, including the best-selling title The Future of Brands, two editions of The Economist book Brands and Branding, and her new book, Love Your Imposter, which explores new types of business leadership and how we might take our imposter self and use it as a driver to come out stronger. Having worked as the Vice Chair and Strategy Director at Saatchi & Saatchi, the London CEO and Chair of Interbrand, and as co-founder of BrandCap, in 2014 Rita received a CBE in the Queen's New Year Honours list, and is now a portfolio chair and non-executive director on the board of businesses including John Lewis Partnership, Nationwide Building Society and Ascential plc. Previous boards have included ASOS, Dixons Retail plc, Emap, Bupa and Populus Group. Her non-profit boards have included Worldwide Fund for Nature (WWF), the UK Sustainable Development Commission and Green Alliance, and she was recently appointed Chair at Forum for the Future, the leading international sustainability organisation. Recorded on 11th February 2021.

Over the past 18 months, businesses of all shapes and sizes have needed to focus specifically on the digital customer experience as other channels have closed or slowed down. The ability to define the customer experience – and make it unique – is not just a differentiator, but what allows companies to succeed during a challenging, unprecedented time. We spoke with Dr. Tiffany Raymond of PayPal on how leveraging e-commerce will not just accelerate business but can also be optimized with strategic thinking.Guest:: Dr. Tiffany Raymond, Head of Global Customer Advocacy, PayPalHosts: Sanjib Kalita, Editor-in-Chief, Money20/20Rachel Morrissey, Content Manager & Executive Producer of the podcast, Money20/20Producers: Rachel Morrissey, Content Manager & Executive Producer of the podcast, Money20/20Sanjib Kalita, Editor-in-Chief, Money20/20Roland Bodenham, Senior Video Producer and Podcast Lead, Ascential

Anyone in on the early days of ecommerce knows the name One Click Retail. They created the seminal platform for ecommerce measurement, sales analytics and search optimization, one that was acquired by Edge by Ascential in 2016. Nathan Rigby and his founding partner have teamed up again to raise the bar on ecommerce analytics and data-driven decision making with their new company, Analytic Index. Nathan joined Rob and Peter to talk about private brands, retailer ad platforms, the new science of search optimization, and, surprisingly, almond flour.

In this week's episode of the M&A Science podcast, we're learning about transformative M&A. In Kison's recent interview with Duncan Painter, CEO of Ascential, we talk about what a “transformative deal” means to their organization and how they achieve deal success. Here's what you'll learn: - How to build a transformative M&A strategy - How divestitures can transform your business - Why you need to commit to the strategy This episode is sponsored by S&P Global Market Intelligence. Access the most up-to-date and accurate data on private companies in a single web-based platform so you can get all the resources you need to create a winning pitch. 

In today's episode we are talking about growth accountability. Total Growth Accountability is research that Molly and Chris have conducted with the valuable input and feedback from the Digital Shelf Institute's Executive Forum members. It lays out the barriers that stand in the way of maximum growth for brands and then posits the four shifts that are needed to maximize market share across all channels. Total growth accountability is a set of new practices that allows brands to achieve success in digital commerce.    Make sure you tune in to find out more!   Molly has been a pioneer in connecting technology to business growth including the first-ever mobile email solution (NOKIAOne), and one of first 30m + fan Facebook pages in the CPG industry. She has also built the first cross-functional (sales + marketing), cross-segment (confections, pet, food) global demand technology roadmap @ Mars, tripling central funding for these initiatives in just over 3 years. She now leads Salsify's customer, executive and industry communities.  Chris Perry is on a mission to help empower first movers - both people and brands - to win in a disruptive marketplace. He is also the Chief Learning Officer at firstmovr, eCommerce empowerment fueled by Community of Practice.  As a CPG eCommerce practitioner, executive educator and advisor, he has led eCommerce at Reckitt Benckiser, WellPet and Kellogg's and was most recently VP of Executive Education at Edge by Ascential. MENTIONED IN THIS EPISODE Connect with Kiri Masters Learn more about Bobsled Marketing Connect with Molly Schonthal  Connect with Chris Perry Learn more about Salsify Learn more about firstmovr Download the report Shift to Total Growth Accountability

Alibaba subsidiary Ant Group Financial was headed for a highly anticipated IPO that was quickly pulled back when the Chinese Government imposed a much stricter regulatory structure. Now people are wondering if the IPO is curtailed for good, or what would need to happen for it to move forward. We are also wondering what these regulatory movements could mean as a pre-curser to increased regulatory scrutiny in the west. We spoke with Chong Li, Director of Government Relations and Strategic Partnerships here at Ascential, and with Sampath Sharma, Associate Research Analyst for APAC Fintech at S&P Global Market Intelligence, to understand what the new regulatory measures mean for Alibaba and Ant Financial, and when or if we can expect an IPO. Guests: Chong Li, Director of Government Relations and Strategic Partnerships, Ascential, Sampath Sharma, Associate Research Analyst for APAC Fintech at S&P Global Market IntelligenceHosts: Will Haskins, Content Director, Money20/20 AsiaRachel Morrissey, Executive Podcast Producer, Money20/20 Producers: Roland Bodenham, Senior Video Producer and Podcast Lead, AscentialWill Haskins, Content Director, Money20/20 Asia

The proponents of embedded finance have coined the phrase "Every Company Is a Fintech Company", and they are betting that the majority of all companies in the future will have financial services as part of their offerings. And while money has always been a large influence in every industry, this will give finance and the tools of finance more power to change things than ever before. As we are confronting the need for diversity, the opportunities for financial inclusion, and rethinking the problems around every basic institution, we need authenticity to guide us. With the help of Amy Nauiokas, CEO and Co-Founder of Anthemis Group, we sift through some of the arguments around how to think about the growing fintech ecosystem and the expansion of financial services. Guest: Amy Nauiokas, CEO and Co-Founder, Anthemis GroupHost: Sanjib Kalita, Editor-in-Chief, Money20/20, Rachel Morrissey, Executive Producer, Money20/20 USAProducers: Roland Bodenham, Senior Video Producer and Podcast Lead, Ascential, Rachel Morrissey, Executive Producer, Money20/20

My latest guest is a little bit different. Different because she's not currently “in” exhibitions as it were, but has certainly paid her dues working for a long time in them as most recently as Chief Marketing and Customer Officer at Ascential with time also spent at Informa and Reed Elsevier. I'd been following Annick's journey for a while as she was launching this new platform and this was a key reason I wanted to talk to Annick on this episode. She references the site as a platform, not as an ecommerce transactional site and I think this is where we can learn a thing or two in the events industry. Annick has married up the retail experience with delivering curated content to an engaged community. As we in the events space are looking at how we extend our brands year round, I think everyone should listen to how Annick has achieved this community first model.We also talk tech and what goes into making up the ultimate customer experience for people engaging with the Immaculate Vegan brand and the trials and tribulations of selecting the right tech  “there isn't one thing out there that does everything you want it to do” to deliver the right experience.  If you want to learn more head over to the Immaculate Vegan website here or social channels below. Website - https://immaculatevegan.com/ Instagram - https://www.instagram.com/immaculatevegan/Facebook - https://www.facebook.com/immaculatevegan/YouTube - https://www.youtube.com/channel/UCcrLhzIfD2TfX9fq7v_711g Thank you to my season sponsor HotelMap. They have created the StaySafe campaign within Hotelmap to help present to customers a clear picture of the nearby hotels, within walking distance and with each hotels new staysafe procedures implemented to reduce the risks associated with coronavirus. Have a look at hotelmap.com/matt Support the show (https://www.buymeacoffee.com/wavespodcast)

It is hard to transform to digital first, or as our guest co-host Kevin Holditch says, "Replatforming a bank is like swapping out a couple of decades old jet engine, mid flight, whilst being 38,000 feet in the air with an over-pack passenger list." Seems like that might cause a few difficulties, doesn't it? This is the first of a special series with Form3. Gary Dempsey, Content Lead, Money20/20 EU brings on Kevin Holditch, Head of Platform Engineering at Form3, to co-host. They speak with Jan-Willem Weggemans, Senior Client Partner at Publicis Sapient to unpick the issues as banks take on the Herculean task of replatforming before they get technologically beaten. You can also find this episode and more of Form3's Kevin Holditch on their podcast: dot tech Podcast by Form3 You should check them out!Guest: Jan-Willem Weggemans, Senior Client Partner, Publicis Sapient. Hosts: Gary Dempsey, Content Lead, Money20/20 EUKevin Holditch, Head of Platform Engineering, Form3Producers: Gary Dempsey, Content Lead, Money20/20 EUThomas Cheung, International Marketing Manager, Form3Roland Bodenham, Senior Video Producer, Ascential

It is hard to transform to digital-first, or as our guest co-host Kevin Holditch says, "Replatforming a bank is like swapping out a couple of decades-old jet engine, mid-flight, whilst being 38,000 feet in the air with an over-pack passenger list."  Seems like that might cause a few difficulties, doesn't it?    You can also find this episode and Money20/20s great podcast here: The MoneyPotGuest:  Jan-Willem Weggemans, Senior Client Partner, Publicis Sapient. Hosts: Gary Dempsey, Content Lead, Money20/20 EUKevin Holditch, Head of Platform Engineering, Form3Producers: Gary Dempsey, Content Lead, Money20/20 EUThomas Cheung, International Marketing Manager, Form3Roland Bodenham, Senior Video Producer, Ascential

Simran is a 10-year, 6x woman founder. She’s the Founder & President at Fintech Meetup, a digital-first events company that helps catalyze the modernization of payments, banking and related financial services through community and collaboration with facilitated meetings, discussions and other interactions. She’s also the Founder and former President of industry leading events Shoptalk, Groceryshop and Retail Meetup (exits to Hyve Group) and Money20/20 (exit to Ascential).Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, explores some of the most exciting new and growing brands in Los Angeles and the US at large. Each week, the Elevate Your Brand podcast features an entrepreneurial special guest to discuss the past, present and future of their brand.

Data quality is important to the business. That you know. But do you understand what it takes to provide data quality. In this podcast, we'll review how data quality problems can arise. Briefly defined, data quality refers to the ability of a data set to serve whichever need a company hopes to use it for. That need could be sending marketing materials to customers. It could be studying the market to plan a new product feature. It could be maintaining a database of customer data for help with product support services, or any number of other goals.Bipin LinkedIn: https://www.linkedin.com/in/bipinchadha/The Data Standard LinkedIn: https://www.linkedin.com/company/the-data-standard/

Joining me today is Chris Newman. Chris graduated from the University of Westminster with a degree in Business Studies and decided to pursue the CIMA qualification through his role with London Stock Exchange. He went on to work for Pearl Assurance and Norwich & Peterborough Building Society for the next 8 years before joining Ascential. Here, Chris spent 6 years, progressing to Group Financial Reporting Manager and then project managing the development of a new budgeting & reporting process. He then joined Experian as Head of IT Finance before ultimately progressing to FD. After 10 years at Experian, Chris moved to Fiserv and has now relocated to New York, where he is responsible for Mergers and post acquisition integration. You can also watch this episode on my YouTube channel.

As the followers of /WallStreetBets, a subReddit group, took the unprecedented action of retail investors squeezing the hedge fund shorts of GameStop stock, it set the entire world buzzing. In the process, RobinHood, an investing app and one of fintech's unicorns became inadvertently squeezed a bit as well. Due to some great investor relations, RobinHood gathered the capital to be able to keep doing business, but they were dinged a bit in the process. Some of this was their fault. Some of it wasn't. We are putting out this emergency episode with Sanjib Kalita and Rachel Morrissey discussing this from a fintech point of view and wondering whether this "crowd squeeze" means a new type of digital disruption?Hosts: Sanjib Kalita, Editor-in-Chief, Money20/20Rachel Morrissey, Content Producer, Money20/20USAProducer: Roland Bodenham, Senior Video Producer, Ascential

Each week, Co-President of Ascential Marketing and Chairman of Cannes Lions Philip Thomas will focus on one of the many challenges of working during a global pandemic. With the help of external experts well versed on the topic, he'll dissect common problems, innovative solutions and how we can navigate the new normal here at Ascential and in companies around the globe.

It’s a virtual CES this week.  it will be interesting to see how it goes.   However it goes, I am pretty sure that our future industry events will be some sort of hybrid of live and virtual. And that will probably be the case for Cannes Lions, says  Michael Kassan, my guest this week on the #BeetCast. Kassan is  CEO and founder of MediaLink, the powerhouse consultancy. MediaLink is a unit Ascential, the owner of Cannes Lions and other major industry events. As usual, MediaLink will play a giant role at CES this week by programming the C Space, throwing a big virtual networking party and with Michael moderating one the of the conference’s most anticipated keynote sessions – this with Ann Sarnoff, CEO of WarnerMedia Studios. In our chat from his home in Los Angeles, Michael speaks about the future of live events including plans for Cannes Lions, which is  on, health safety issues permitting. He talks about  the new workplace norms, the state of agency reviews,  and addresses key industry trends this year including e-commerce, streaming TV, and an explanation of why adtech is so hot these days.

In our final episode of the year the tables are turned as David Davies, Ascential's Chief Content Officer quizzes WGSN CEO Carla Buzasi on her high and lowlights of the year. They discuss the innovations Carla was most proud of and what kept her and the wider WGSN team going through the past 12 months. 

Ewan Venters and Rita Clifton join James Ashton to discuss retail under pressure, tackling self doubt, the importance of kindness and knowing when it’s the right time to move on. Ewan Venters is chief executive of Fortnum & Mason, the Queen’s grocer which was founded in 1707 and is famous for its luxury hampers, teas and preserves. In charge since 2012, Venters has boosted online delivery and opened new stores in Hong Kong and Heathrow Airport, but the Covid-19 pandemic has dealt trading a severe blow. Venters spent a decade at Sainsbury’s, starting out on the management trainee programme, later running the food and internet operations at department store Selfridges. In 2021, he will become chief executive of Hauser & Wirth, the contemporary art gallery group. Rita Clifton is a branding expert, non-executive director, speaker and author. She was vice chairman and strategy director at the advertising group Saatchi & Saatchi before joining Interbrand, the global brand consultancy, as London CEO and later chairman. In 2013, Clifton became co-founder and chair of the business consultancy BrandCap, which was later sold to its managers. She is a non-executive director at Nationwide Building Society and Ascential, and formerly Asos and Bupa. Her leadership book, Love Your Imposter, demonstrates how people can take on their imposter self and use it to come out stronger. Leading is supported by Lockton, the world’s largest privately-owned, independent insurance broker. Lockton's independence means its 8,000 associates worldwide are free to focus solely on their clients' risk and insurance needs. To hear more from Lockton experts, please visit locktoninternational.com/gb/insight For further details of this series, follow @leadingpod or go to leadingpod.com James Ashton’s book The Nine Types of Leader (bit.ly/NINEbook) is available to order now.

This week Co-President of Ascential Marketing and Chairman of Cannes Lions Philip Thomas is joined by Mike Pegg, a coach and behavioural expert who has been studying peak performance for more than 50 years and has published several books on the subject of helping people achieve success both in their life and in their work. During their wide-ranging discussion they talk about many things including: building culture, the ways in which you should not try to motivate your team and how to measure the outputs as opposed to the inputs. 

Jack O'Leary is a Senior Analyst for Edge by Ascential, and is an expert on all things e-commerce, and on Amazon in particular. We discuss where Amazon has been, where's its headed, and talk about... How (and how much) has The Corona Economy has accelerated trends toward ecommerceOmni-channel rising: “A rising tide lifted all boats, but it lifted the Walmarts and Targets of the world a bit more than Amazon”. And it’s been a “massive victory for Instacart”The deceleration of growth in sales from Amazon’s Prime DayWhy he’s bullish on consumer spending overall this holiday season, although that spending will be less tied to specific days like Black FridayHow Amazon is poised to leverage trust in their brand win the “last few feet” (forget about the “last mile”)How Amazon’s diversification into health care and gaming is contributing to their growth in The Corona EconomySign up for Jack's Amazon Brief: The Year-End 2020 EditionSpecial thanks for Tess Stevens for the new theme music! Follow Tess Stevens on TikTok and Instagram @tessfstevens. Stream her EP Patient 139 on Spotify, Apple Music, and all major platforms.

Available as podcasts on our Spotify and iTunes channel; iTunes: https://podcasts.apple.com/gb/podcast/hunters-unicorns/id1535460339 Spotify: https://open.spotify.com/show/5DeTa0QE0WZ1OkX3KX82mh?si=foC9FDrbRMGVGjW4MCBocQ Hunters and Unicorns shares the playbooks from leaders, founders, executives and investors from high growth technology companies. In this special edition series The 33 CXOs we investigate the greatest success story in the history of software sales. Discover how thirty-three sales execs from one organisation, BladeLogic, became CXOs in the world's 100 fastest growing technology companies. We uncover the stories and playbooks of the most prolific sales leaders in the industry. Episode 12 features Paul Cant, Vice President EMEA at BMC Software. Paul has more than 20 years of experience in sales leadership, building and leading high-performance teams and designing and implementing world-class business plans and programmes to drive innovation and sustainable growth. Paul started his software career in 1996 at PTC. He was seeking a solution that was disrupting the market and with a reputation for setting the bar high, PTC fit his criteria. Since then, Paul has transitioned through the ranks, holding senior sales and management roles at BladeLogic, Ascential Software and, after initially joining BMC as a sales manager in 2008, he has been on quite the journey to earn his current position in leadership. “I'd had the PTC experience, Ascential experience, BladeLogic experience, so yes, I could have gone and looked for another one of those type of experiences, but I think that investing in my own leadership brand and in creating my own legacy was the opportunity that BMC gave me and has given me. Rather than jumping around, it was important for me to invest in BMC.” Paul learnt and mastered the playbook at PTC and accredits his outstanding career progression to his beginnings at this iconic company. His thirst for knowledge and determination to succeed saw Paul transition from a Sales Rep to a VP as he witnessed first-hand the fundamental importance of sales methodology, innovation, recruitment and carrying weight as a team in a “hire and fire” environment. He developed an insight into this industry and created a set of career progression criteria for himself that he still depends on and uses to propel the careers of his people at BMC to this day. “We spend a lot of time here talking about culture and we are committed to the development of great salespeople. If you've got the right makeup of intelligence, character, coachability, experience, then you can be very successful here and build a very, very good career. Around 85% of all of the leaders here come from ICs, so we certainly have a meritocracy and there is opportunity for people to progress their careers - we're investing hundreds of millions of dollars into innovating our solutions which we've done over the past 40 years, but no more so than just recently. There are some really exciting developments.” In this podcast you will discover: - What raw materials you need to be recruited by an iconic software company like BMC - The value of studying the playbooks - A background in engagement models and how to use MEDDIC to measure and drive analytics - How to keep progressing in your sales career Paul is passionate and excited about the future of BMC and the self-development culture that has been established there. He is dedicated to ensuring that his employees can thrive within the company's framework and is committed to finding and growing the future leaders of this innovative organisation. Paul's aim is to make an impact wherever he goes and his loyalty to BMC is a testament to how this company continues to transform and grow. Discussing his journey through the ranks of these world-class sales organisations, we listen to Paul's view on the topic of what it takes for a company to reach unicorn status as he reveals what he has witnessed to be the key contributing factors to this phenomenon. This wide-ranging discussion is essential listening for those with an interest in sales strategy, as well as anyone with a passion for the technology space.

The promise of 5G is a world of hyper-connectivity in real time - or as fast as our brains can process it. So, what will the convergence of AI, IOT and 5G mean for the future of financial services? We spoke with Arnold Goldberg, Chief Product Architect of Paypal and Nick Ludlum, Senior VP of Communications for CTIA about what to expect in the near future, and what to think about down the line. Guests: Arnold Goldberg, Chief Product Architect, Paypal Nick Ludlum, Senior VP of Communications, CTIAHosts: Kisha Allison, Head of Content, Money20/20 USAGary Dempsey, Content Lead, Money20/20 EUProducers: Rachel Morrissey, Content Producer, Money20//20Roland Bodenham, Senior Video Producer, Ascential

When you think about enterprise data, the data associated directly with your company and its customers probably comes to mind. But what about data acquired from open data portals or third-party brokers? External data is the fastest growing segment of enterprise data: it often provides the missing bit of crucial context that improves your decision making. But because this type of data doesn’t come from their own internal systems, companies often struggle with data management. In this episode, Tim and Juan are joined by Jeremy Baksht from Ascential to discuss the ins and outs of external data acquisition and how enterprises should prepare for data marketplaces. -- As always, you're welcome to join us on Zoom each week as we record the live episode. Visit data.world/resources/webinars/catalog-and-cocktails/ to sign up. Then, stick around for an open conversation with our hosts. Hope to see you there!

As our industry grapples with the challenges to our business models from multiple concurrent crises, we need more help to navigate for success than ever. Utilizing the data that we have at our fingertips in new ways is more important than ever, so, we spoke to Marcia Tal, CEO of Tal Solutions, to talk about how to utilize data to lead. Guest: Marcia Tal, CEO, Tal SolutionHosts: Sanjib Kalita, Editor-in-Chief, Money20/20Rachel Morrissey, Content Producer, Money20/20 USAProducers: Sanjib Kalita, Editor-in-Chief, Money20/20Roland Bodenham, Senior Video Editor, Ascential

Our Guest Andrew Rolf, Founder of Cursive Consulting and Customer Experience Consultant at Ascential, talks about his passion for troubleshooting for big organizations, he shares his wins, failures and juicy takeaways that shape most of his work today.  

Sharon Jautz has spent over 25 years in Human Resources within the media industry. Starting with Fairchild Publications, Sharon grew to become the Vice President and Director of HR, overseeing all global HR functions for this major fashion publisher. She staffed the original Jane magazine with founding Editor, Jane Pratt and worked with Editor, Clay Felker to launch M magazine.When W magazine opened an office in Paris, Sharon was there to guide the Company through the labyrinth of HR intricacies that go with international employment and establishment of a business.Moving to Reed Business Information in 2000, Sharon handled HR in New York for 26 media titles including Interior Design, Publisher's Weekly and Variety magazines. Sharon's next move was to Playboy Enterprises where she oversaw the global HR function for Playboy magazine and the licensing division.In 2006, Sharon was recruited by CEO Jim Spanfeller to help grow the Forbes.com brand and oversee all global HR functions for the rapidly expanding Digital Division of Forbes Media.Sharon is currently the Head of HR, North America for Ascential, Inc. in New York City and oversees the HR function for Ascential’s brands including WGSN, Cannes Lions, Money2020 and WARC.Sharon studied at the University of North London, UK and graduated with a degree in History from Marymount College, Tarrytown. 

Mobile banking has changed the understanding of what defines a bank, and financial health has become the new buzz-word. Many believe that technology enables banks to become advocates for their customers, encouraging financial habits that build financial health and wealth. That is the next frontier for CRM, but are we all on board? We spoke to Jody Bhagat, President of the Americas at Personetics, about how tech is going to raise the table stakes of what every customer can expect from their financial institutions.Guest: Jody Bhagat, President of the Americas, PersoneticsHost: Sanjib Kalita, Editor-in-Chief, Money20/20Elena Mesropyan, Content Lead, Money20/20Producers: Rachel Morrissey, Content Producer, Money20/20Roland Bodenham, Senior Video Editor, Ascential

Today's guest is Jeremy Baksht, SVP of Alternative Data at Ascential in New York. Jeremy is an experienced capital market professional with twenty years in the industry as an investment banker, business consultant, FinTech entrepreneur and angel investor. Jeremy is currently the global head of alternative data at Ascential, the leading specialist information public company covering the digital economy. Ascential works with the world’s best consumer brands and their ecosystems, connecting them with their customers throughout the purchase journey. Jeremy leads Ascential’s efforts to sell their offerings to financial services clients. Their team has expertise at pricing, sales and share, and consumer perception in sectors such as apparel, grocery and CPG. Ascential's data sets include several years of history and can be utilized to build robust financial models well beyond those typically available in current investment research. In the show. Jeremy will discuss: His background and his current work at Ascential, Exciting use cases of how they help clients in the consumer space, Helping clients maximise their data to gain ROI, The impact of Data Science & Machine Learning at Ascential, What he loves about working in Alternative Data, What's in store for the future, and Top advice on transitioning into a role within Alternative Data

In this conversation, Philip Thomas, Chairman of Cannes Lions, discusses the evolution of data-guided creativity and how marketing leaders can use this new reality to deliver on their mandate as Chief Creative Officers for the brand. Philip and Jason also go inside what it’s like to pivot and adapt a world-class event like Cannes Lions, seemingly overnight.Philip Thomas is Chairman of Cannes Lions and President of Ascential's Marketing Division, which comprises Cannes Lions International Festival of Creativity, WARC, and MediaLink. He was CEO of Lions Festivals for ten years, between 2006-2016.

With the fear and uncertainty posed by a global pandemic, Ascential – the company that runs Cannes Lions – this year made the difficult decision to cancel the festival. But what does that mean for the business, for the advertising industry, and for the world of events? We hear from Philip Thomas, Chairman of Cannes Lions and president of Ascential Marketing, on the difficult decision to cancel the event, and the awards. He discusses the digital events they will be running in June instead (Lions Live), the value of having close customer relationships, and what is happening to creativity and brand ‘purpose’ as we address the COVID-19 crisis.

Suscríbete a la Newsletter semanal en http://filispin.es e-Commerce en tiempos de coronavirus: El debate ¿Es moral seguir comprando on line cosas que no son de primera necesidad en este contexto? Por un lado están las PYMES que han encontrado en la venta a domicilio un parche con el que suavizar el golpe que supone a sus ingresos la cuarentena. Por otro, sabemos como consumidores que al realizar esas compras estamos exponiendo a los trabajadores de esa cadena al aumento de probabilidades de infectarse. La opinión de los repartidores es bastante clara: Evitar compras de productos no necesarios y que pueden esperar a que se levante el estado de alarma. Y esto se junta con el debate de las grandes cadenas contra las PYMES, en el que el principal problema es poder hacer frente a la falta de stock ya que, aunque sí pueden vender online, no pueden reponer sus existencias lo que otorga ventaja a los gigantes ya que cuentan con un abanico mayor de productos. https://www.puromarketing.com/76/33506/compleja-situacion-ecommerce-tiempos-coronavirus-debates-eticos-sobre-consumo-brecha-mas-abrupta-entre.html Reacciones a la cancelación del festival de Cannes Por un parte están las agencias. Varias agencias españolas, todas ellas integradas en el manifiesto “parar para seguir”, han anunciado su renuncia a invertir en festivales a raíz de la crisis provocada por el coronavirus. El argumento de las agencias es que ahora es momento de invertir en las personas, no en intentar liderar rankings en festivales. No son pocas las voces que se han alzado para reclamar que se debería invertir siempre en la gente, ya que con trabajadores motivados y apostando por el talento, los premios llegarán igualmente. A esto se le suma que muchas agencias llevan ya varias semanas reduciendo plantillas, lo que choca frontalmente con el comunicado. https://www.reasonwhy.es/actualidad/agencias-renuncian-festivales-2020-coronavirus Ascential, la empresa organizadora del festival. Aunque han declarado sentirse profundamente tristes y que será la creatividad la que salga perdiendo, lo cierto es que el valor de las acciones de la compañía ha caído un 14% y hay muchas dudas de cómo se organizará el certamen en 2021. https://lapublicidad.net/la-cancelacion-de-cannes-lions-despierta-reacciones/# Estrategias para comunicar en tiempos de pandemia Es una situación absolutamente desconocida. Nadie, o casi nadie, había vivido algo similar a esta pandemia por lo que es natural que a la hora de comunicar estemos desconcertados, sin embargo desde maiableu nos dan algunos consejos: Lo primero a tener en cuenta es que no debemos ponernos de lado como si no pasara nada. No se debe dejar de comunicar. Si no puedes vender tu producto, vende tu empresa. Tus valores, tu filosofía. Como hecho dicho antes: transparencia. Mostrarse vulnerable ahora mismo puede ser una buena manera de empatizar y generar el sentimiento de comunidad. Esta situación nos afecta a todos y a nuestra marca también. Porque en ella hay personas con familia que están sufriendo como cualquiera de nuestros clientes. Ahora, más que nunca, las marcas deben mostrar su lado humano. Eso no tiene porque ser lacrimógeno, pero sí es importante que muestre empatía con los usuarios. https://maiableu.com/estrategia-social-media-redes-sociales-covid-19/ Errea comunicación presenta el diario visual de la cuarentena Se trata de un atractivo proyecto fotográfico que retrata diariamente los datos «más humanos» del actual confinamiento sanitario. El proyecto, concebido como columna, se publica en la edición impresa del Diario de Navarra desde el miércoles 18 de marzo. Desde el tránsito familiar en su propia casa, las preferencias del gato o la actividad exterior a través de la ventana, esta propuesta se presenta como un notable ejercicio de creatividad y todo un ejemplo de iniciativa en un escenario de tan extraordinarias características como el actual. Pueden ver este trabajo de Errea Comunicación en http://www.cuarentenavisual.com https://www.experimenta.es/noticias/grafica-y-comunicacion/diario-visual-de-la-cuarentena-las-infografias-humanas-de-errea/ Cerveza a domicilio ya disponible Voldistribución, empresa que realiza la distribución de Mahou San Miguel, ha creado la iniciativa "Quédate en casa. Voldis te lleva el bar a tu casa". A partir de ahora, las distribuidoras de la empresa española repartirán cerveza a domicilio hasta que la hostelería vuelva a abrir sus puertas y la normalidad llegue de nuevo. Con esta iniciativa, disponible por ahora solo en Madrid, Valencia y Granada, buscan apoyar a la hostelería, que tan duro golpe ha recibido por la pandemia y que están sufriendo tanto sus empleados, como sus clientes. https://www.marketingdirecto.com/anunciantes-general/anunciantes/el-servicio-de-cerveza-a-domicilio-ya-esta-disponible-durante-la-cuarentena Cómo afecta el Covid-19 a los Directores de Marketing y Comunicación según Good Rebels Según explican desde Good Rebels, más departamentos están trabajando con nuevos mix de medios con un mayor foco en los canales digitales. Facebook, YouTube y Twitter son los canales preferidos para seguir la evolución de la pandemia, aunque la predilección por un canal u otro depende de cada país. Los usuarios, además, están más pendientes de las marcas y siguen más de cerca sus publicaciones con porcentajes muy altos sobre una actitud crítica y de vigilancia hacia el enfoque de la situación que realicen. https://covid-19.goodrebels.com/es/ Havas lanza “copiémonos”, un proyecto dirigido al sector creativo Copiémonos Es una plataforma en la que se recogen ideas que estén ayudando para que sirvan de referencia o inspiración a la hora de proponer a los clientes nuevos proyectos. Se trata de compartir para poder sumar esfuerzos y crear sinergias que ayuden a salvar esta complicada situación. Una especie de brainstorming en la que se exponen ideas que ya han funcionado y que, por tanto, pueden evolucionar hacia el objetivo final: Poner todo lo que esté en nuestra mano para salir adelante. https://lapublicidad.net/copiemonos-el-proyecto-de-havas-dirigido-a-todo-el-sector-creativo/ Recursos para aprovechar el tiempo Como llevamos haciendo desde hace varias semanas os queremos dejar unos links con materiales para poder seguir creciendo desde casa. Esta semana os dejamos un enlace con más 300 cursos gratuitos y una lista de 10 libros sobre marketing y publicidad. Los cursos versan sobre multitud de temas: Publicidad, marketing, desarrollo personal, creatividad, databases, finanzas o diseño gráfico son algunos de los muchísimo campos sobre los que aprender cosas nuevas o refrescar ideas. https://www.chollometro.com/ofertas/330-cursos-gratis-en-espanol-udemy-319168?utm_source=tgchmttop&utm_medium=referral En la lista de libros, encontramos obras contemporáneas que abarcan desde la creatividad hasta emprendeduría. 10 libros a tener en cuenta para conocer más y mejor cómo funciona el sector. https://www.marketingdirecto.com/marketing-general/tendencias/cuarentena-en-casa-10-libros-sobre-marketing-y-publicidad-que-le-ayudaran-a-sobrellevarla

Venture capital is pouring into African markets and over 60% of all investments are in fintech. While the main driver for most investment is financial inclusion, it is important to understand that Africa isn't a single market. It is several markets, with vast cultural differences and over 3,000 languages. And the fintech ecosystems are developed on completely different technologies than Asian or LATAM markets. We talked to Johan Bosini and Kofo Agbage from Quona Capital about what investors need to know to enter the VC scene and when and where the innovation is growing fastest. GUESTS: Kofo Agbage, Investment Associate, Quona CapitalJohan Bosini, Partner, Quona CapitalHosts: Sanjib Kalita, Senior Editor, Money 20/20Kisha Allison, Head of Content, Money 20/20 USAProducers: Rachel Morrissey, Content Producer, Money 20/20 USARoland Bodenham, Senior Video Producer, Ascential

Sustainability is more than the latest buzz word. It is a value that is permeating every industry as the realities of climate change are becoming more apparent. In financial services, new questions around how sustainability should affect our spending and investing are making deep inroads. Many banks are creating earth-friendly investment funds, and firms like BlackRock Investors have announced that they will divest from all thermal coal exposure, and will take active measures to help companies that are part of their profile to go green. This is extremely appealing to younger generations who want to invest in brands and ideas that match their values. On this episode, we spoke to Andrei Cherney, CEO of Aspiration bank about programs they have to help their customers know where their money goes, and about the greater trend toward values based banking and investing. Guest: Andrei Cherney, CEO, Aspiration BankHosts: Kisha Allison, Head of Content, Money 20/20 USA, Rachel Morrissey, Producer, Money 20/20 USAProducers: Roland Bodenham, Senior Video Producer, Ascential, Rachel Morrissey, Producer, Money 20/20 USA

Monique Ruff-Bell (Events Director at Money20/20) discusses Cannes Lions, growing your career with mentors and sponsors, how to make big events feel small, supporting women in leadership, and singing karaoke around the globe. Monique is the Event Director at Money 20/20 USA and VP of Events at its parent company Ascential plc. Monique’s responsibilities include setting the show vision and strategy with the Global President, plan execution, P&L management, and sales and marketing support and performance.

In the latest episode of "Ask a Sales Leader", Phil interviews Tom Schutz, SVP of Global Revenue of Edge By Ascential.  Tom shares insights into how to motivate and develop sales reps and what it takes to be a successful sales rep.  Topic include: Why is it critical for sales leaders to spend more time on time on talent management, retention and development How to sell complex, be-spoke solutions by using solution selling Why "travel as appropriate" is a more appropriate term than inside sales vs field sales Why the keys to good selling are: sound preparation, follow up and research Why Tom believes that sales reps over index on face to face, emotive selling, since 90% of a sale is determined before the meeting and after the meeting in terms of preparation and follow up The importance of sales reps capturing insights and agreement and right actions for the next interaction. Being prepared and active listening is critical How to put the right people in the right roles to be successful by 1) proactively recruiting talent and 2) clarifying what the role entails The importance of defining success in the role and why it impacts how to measure. How to balance the use of data and analytics with experience to coach sales reps and help them perform  

This week's bonus episode features the full, uncut interview with Jo Owen who is a social entrepreneur and author of more than twenty books on leadership and business. Some of the topics Philip and Jo discuss the best strategies to use when building shared goals for a global team to align behind.

In the final episode of this season of "Can Someone go on Mute Please?" Philip Thomas explores the vital role shared goals play in building a team across the globe. Joining Philip this week is author and social entrepreneur Jo Owen who talk in detail about some of the best strategies to put in place in order to build a cohesive and successful team across the globe.

This is "Can someone go on mute please?" a podcast about overcoming geographical differences and distances to help you work better in a global company. This week our host Philip Thomas, President, Ascential Events, explores culture and positives which come from having such a wide range of different cultures across the company. Philip also speaks to Darren Menabney, who leads global employee engagement programs at Ricoh in Tokyo as well as teaching MBA students to find out more.

This week's bonus episode features the full, uncut interview with Siri Shilazi, who is a researcher of gender in organizations at the women and public policy program at Harvard Kennedy school. Some of the topics Philip and Siri discussed were building teams globally, running meetings across different timezones, being able to switch off outside of work and challenges with the broad spectrum of cultures across our global company.

Welcome to "Can someone go on mute please?" a podcast about overcoming geographical differences and distances to help you work better in a global company. This week Philip Thomas, president of Ascential events, explores the hints and tips on offer to help you communicate better within teams across different timezones and the ways you can build a foundation for dialogue with colleagues across the globe. Special thanks to all guests on this week's show and especially to Siri Shilazi, Research Fellow at the Women and Public Policy Program at Harvard University.

Live events can be a vital source of insight, ideas, suppliers and relationships. But, to make the most of attending live events, it’s critical to be more strategic in your actions before the event, during the event and after the event. In the build up to Ascential’s Tech event in October, Oliver Banks talks to […] The post 048: Get Ready For Tech (And Other Live Event Tips) appeared first on OB&Co.

Whenever we're thinking about retail transformation, technology probably isn't that far away. Technology has significantly changed our lives. Meanwhile, retail technology has the same effect on the world of shopping: both for consumers and businesses. In this episode, Oliver Banks explores key challenges and trends with Poppie Mickleburgh and Rebecca Morrison from the Retail Week team at Ascential. The post 047: Tech Driving Retail Transformation appeared first on OB&Co.

Back to school means a time to continue to learn, grow, and achieve great things. Typically the term is used for those starting back up the school year after summer break. It’s also a season to start anew i.e. new jobs, new careers or learn a new skills to enhance your current potion to make more money. On today's episode PR Girl Rant!  Back-to-School series, I chat with Monique Ruff-Bell, Event Director for Money20/20 USA  & VP of Events, Ascential plc. (public limited company), on the topic of Going Beyond Traditional PR -What Corporations Are Looking For in a PR Professional/Agency".  Monique shares in her professional development, insights and tips on working with public relation agencies. 

The first episode of The HR Futures Podcast features Ralph Tribe, Chief People Officer at Ascential Plc (a FTSE 250 media and data company), and formerly HR director at Sky Plc and Getty Images. In this podcast we explore HR's use of data and how it needs to evolve, to become more evidence focused. We also get under the skin of Ralph’s view on how HR can make more of a difference. This podcast is informative yet entertaining.

EP179 - Edge Ascential VP Chris Perry  Chris Perry is the Vice President of Global Executive Education for Edge by Ascential.   Topics covered: Digitally Native Brands Brands Going Direct Crazy things CGP executives say Amazon Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 179 of the Jason & Scot show was recorded on Monday, June 17, 2019 http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:24] Welcome to the Jason and Scott show this is episode 179 being recorded on Monday June 17th 2019 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scot Wingo. Scot: [0:39] Hey Jason and welcome back Jason Scott show listeners listeners in this episode we have a real special treat for you, they're all special treats but this is a special special treat I'll explain to the short story for a while I ran had the dubious honor of running a full day Amazon seminar at internet retailer their seminar at their conferences called IRC and a few years ago that we're always looking for folks to get this and fortunately at televisor we have this ability to see what our customers are doing so we had this customer Caldwell pet and this is very competitive pet category and they were just absolutely destroying the competition on Amazon so we dug into what was going on there and found that architects of that strategy and success was called Chris. So we scheduled at all called to talk to him and talk about so we can get internet retailer and we're blown away by his ideas and thoughts about, consumer and add know how to succeed on Amazon etcetera. [1:41] He he gave a talk there and that was a Smash Hit and then I like to think maybe this had a little something to do it but then he was pretty rapidly there after recruited by Kellogg's those are does that is not the business school but the cereal lego my eggo folks and did a great send there and now he is with Edge by ascential, his role includes evangelizing. Chris: [2:10] Thank you so much it's an honor to be here. Jason: [2:13] Hey Chris we're thrilled to have you and you know as usual I like to to correct Scott's introduction I do feel like there are a bunch of people that work at Kellogg the Gathering NBA from the Kellogg School. Chris: [2:23] I'm sure there's a Kellogg squared group that has doubled up there I was not one of them but I was excited to be at the one. [2:33] Pretty much took up about 50% of my pantry so. Jason: [2:36] The more delicious one. Chris: [2:39] You gain if you do gain the Freshman 15 when you start working. Jason: [2:43] Yeah yeah we'll have to explain that because I hear the culture may have shifted a little bit that the free snacks might not be flowing as much as they want it but. Chris: [2:52] I think there's nothing they were trying to help us with their waistline but they still had the Kellogg's Cafe that had like an endless cereal and it was just an easy for me it was always easy cuz I don't normally eat a ton of breakfast when I got the office it was such a, such a such a treat but I could see if you were there all day long in the in the main headquarters that could get a little unruly on your eye. On your way to climb so. Jason: [3:18] I I get it and Scott and I are big proponents of selecting your your career choices based on their snacks so. Chris: [3:25] Exactly. Jason: [3:27] We're totally sympatico and that's usually how we like to start the show is to actually get a little bit of a background about the Guess Who Could you tell us what you did before Scott quote on quote discovered you. Chris: [3:40] And that was that was the. Climax in my career right there so since then I've fallen quite far down to edge by so I'm just getting up. But bite my Journeys been kind of an interesting one after, my MBA program was I had the awesome opportunity to join Reckitt benckiser or RB is there now called I'm going to have them for a while, RB is a very unique culture honestly one it's it's it's very it's a very tough environment but I kind of treat like the Marines in there not cut throat against each other their Cutthroat against competition externally and so I mean that has no oil pressure and a pace but not everybody can have, but it but for those who can it really teaches you the ropes and they're very lean, you get a lot of autonomy and you get to take ownership of things that you would necessarily get to and some of the the larger more bureaucratic, cpg organizations that so I really lucked out. With that experience and ultimately was I first started out in Brandon really thought you were coming out of my NBA. [4:52] Brand management is my specialization year than I thought that's what I was going to do it there were very clear tracks and this is right is obviously digital was becoming a Hot Topic not that it wasn't already present for the Hot Topic, it marketing and soda, net-net I've been asking how do I take a rotation and digital or something again that's kind of going where the puck is going for the consumer and there weren't any things at the time and, and in ultimately this special project kind of came up and I was laugh when I think that it was called the special project like it would end one day and it was called E-Town which was obviously what e-commerce was and in so we were the whole company was essentially a ask for volunteers, at a town hall and when we ultimately when I looked around and she would raise their hand there like three of them that it actually volunteered as tribute in true Hunger Games fashion, I'm for the special project and so it was, and I can tell you to this day I can I can name the people I won't do it on the show but I can name the people who pulled me aside and said that I had ruined my career and I would never get back in the brain, I would never become a senior leader because of this specialization I've gone to Niche this wasn't going to ever turn out. [6:08] And it's so funny because most of those people have either already shifted e-commerce or asked me at some point later having forgotten what they said to me. [6:19] Ask me how they could break into e-commerce until I say that humbly because I was so we don't know where the future is going to go we just have to go with us and talk to you later, I never look back and then honestly wreck it was such a wonderful environment for testing and learning because they literally would point at the future and say go get it here is some resources and you got to go fail and learn and then optimizing and succeed and so kind of call that original group of about 20 of us that openly that's three built into, the racket Mafia cuz that was the original group that got to really learn and hone their e-commerce skills and literally we've cascaded and then thrown to the, before Winden I'll leave ye Commerce across so many different cpgs and solution provider so it's it's it's so it's so cool to see all the tabs, really that just led me ultimately to a new opportunity wellpet we're obviously Scott you discovered me and then and then, actually I took a very short stint before Kellogg's at Planet retail RNG which is one of the companies that became Edge and I kind of pause that's after when Kellogg's do you want one of those too-good-to-be-true opportunities and then to Kellogg's and then, ultimately I was asked to come back which I was an honor to come back to what became Edge by ascential. [7:42] Which is the combination of clavis Insight one click retail brandview and plant retail RNG into one company on last August and and the rest is history and so I might just have been very blessed in my career I mean everything happens for a reason, I'm not going to tell you it was all sunshine and rainbows but it was it it's been an amazing learning opportunity and I and I really do feel personally and professionally the e-commerce was an accelerator for me, but really got gave me the opportunity to do what I feel called to do, as a career and I don't want to sound corny but I really do feel like leading change was something I was, I am a mini of us including you were meant to do and I think we're doing it all of our own unique ways. Jason: [8:28] Awesome and I think you mentioned me off the air that all those e-commerce naysayers are now the leadership team at chewy is that. Chris: [8:37] Chewy was a very is and was while I was working with him a very formidable. Retailer partner but also competitor in the marketplace I mean when you think about it that they got ahead of Amazon in one of the leading categories before Amazon and I only say, I'm sure Jeff Bezos has a drone outside my house watching its moment as I say this but we got ahead of of Amazon before the eye of the smile of Mordor as I like to call it. Saw them in and they are leaving in Texas which is and have a really really unique value proposition I me when I drive down our, Street here in Boston of the street I see the chewy box in a lot of people's doorsteps and then they're going to recycling and so he's really made their Mark and my hats are off them and they were tough Partners II, they were the human version of Amazon is I I kind of would refer to it as well pet but liquid comes with a lot of emotion but but versus automation but it was a. My hats off to them for getting to where they are today. Jason: [9:41] Yeah yeah even more impressive I feel like they the captured more market share not because the smile of Saruman wasn't looking at that category early I feel like, Amazon through Quincy was in pet super early and yet she was still able to come in then. And that do that so definitely impressive you you reference Edge ascential and it's essentially a rollup of a number of, data Insight tools for e-commerce if I have that right can you tell us a little bit about what your your current role there is. Chris: [10:16] Yeah I know and it's oh yes we we we rolled up for companies to essentially try to create what most practitioners myself included, I would say we were suffering from in the marketplaces that they're there was never a lack of different solution providers but you kind of had to. Hackensack everyone together on the internal side and there weren't a lot of players who had all the capabilities brought together Sunday we're not we're not. The full full service provider on every service in and in offering available but we have a lot of the winning brands that brought the solutions together and also have not only just the day that an Insight side of the advisory dedication side and that's where, that's where my role really kind of flourishes I have. [11:03] As a practitioner I had the opportunity to practice e-commerce and help others in e-commerce from a from a Consulting standpoint but also, I've made it a point I'm to go to a ton of different events over my career to date both for learning but also for networking and a little bit of retail therapy, I'm as we are facing challenges in the space and that kind of gave me a a certain. Perspective on what CD better about the education available in the market and so one of my major responsibilities is needing our executive education programs which include, are share groups in Oregon, share groups in North America and Europe are University programs are online learning and as well as our what would I, I think my favorite is Ari hackathons e-commerce stomachs and focus on Amazon and or Walmart or digital shelf or other retailers globally so, honestly I think if I had to equate my job does a nerdy analogy I'd say, I'm at this point I've left the war front but like Captain America I'm going to sell war bonds back at home so that I can arm our soldiers on on the front line, with with weapons that will help them win the win the fight in an e-commerce driven world. [12:25] It is definitely a nice fit cuz my mom my wife or teacher is my father's is a CEO of a company and very inspiring leader and I think that was always called upon of Empower people to become better at what. Scot: [12:37] Very cool and you got a D credit for working in a Captain America Sacha Avengers reference so. Chris: [12:42] I'm trying I'm trying I have a little check. Scot: [12:46] Jason Scott Bingo we have to make the hardest square is making fun of Jason so I will get there. Let's start a conversation the top there you've done a lot of really good thinking and execution and, the trend of Brands going direct to Consumer ecology to see and then sometimes inside of their digital native vertical Brandt's we have like the old school folks like the Kellogg's Etc I really trying to figure it out and then you have somebody smokes or kind of born and bred on the internet at a super high level 30 thousand foot, where do you think we are in that that cycle and you use whatever analogy you want to baseball or Avengers. Chris: [13:31] Movies yes. [13:34] Don't know yet you know what's funny I mean. DDC will be brought here cuz to be honest your point it digitally need a vertical brands or just digitally native Brands kind of sick. Underneath one layer under need to see an arguably what even goes back a little further d2c is kind of sits under Challenger Brant right because technically. Adidas the brand challenge the assumptions of how one has to go to market and that has become kind of commonplace now among DC brand that's not the part that you're challenging anymore but, it was to go to market in a way that it wasn't their traditional brick-and-mortar selling into, selling into a planogram model and in so you know I'd any Challenger is a nice umbrella term for this but but obviously. From a digital lens I think in all fairness in an e-commerce years DTC is is is rather. It is rather old I mean it's it's not new anymore it is maturing, I'm into a new stage or new stages I would say those kind of dough pulling back a little bit looking at things relatively like it if it's still in a rather early adoption saying so you know, yeah that the Dollar Shave Club Unilever acquisition I like I kind of look at it as, Saddleback innovator I'm the iPhone yeah I'm going to be the first one to an iPhone and I sleep outside the store even though we're still in the early phase we're not everybody has d2c or is fully. [15:04] You're mining the value of what do to see could be at a macro level but I do think you don't number of Articles out recently that I thought we were, you're quite insightful around me or just the fact that you are the barriers to entry are still low for e-commerce players know to go to market digitally but the cost of customer acquisition, the share of attention in in the means to get that with all the other people trying to capture their share of voice, investment funding availability and also the prerequisites and requirements to get those, on this funds from investors is becoming more competitive and either when you think about DTC Brands going through. Like a Marketplace platform like Amazon to get to Market Amazon isn't just letting any old Cellar in the old Bender launch without a number of. Formalities in and policies and processes that I help pay for my room and board and books, am I selling books in in my college days on Amazon and on eBay's half.com with I could be a seller at that. [16:15] I would have been doing it all over the years ahead I'm not stopped on my own just cuz I would have been one of those piddly sellers out of my garage and maybe a formal style. Samsung filters that are being applied that make it a little harder for a g2c brand to go to go to market but I do think there's actually several factors that are kind of. [16:35] Shifty that letter keeping d2c an option in something that will continue to expand so you know. Just like I got to listen to mount the state just to stay linear in my thinking but I think the nature of digital in the reality of kind of finding a minimum viable audience doesn't actually have to be that big to get you off the ground, maybe this is tree funding but no just to get something going enables a lot of new brands start. Based on the need state or a consumer problem or a desire I'm the marketplace model in and of itself has a lot of power in ultimately enabling, Champion Brands and retailers to in sellers to go to market I mean especially look globally, the C2C Marketplace is huge in Marketplace China, we're getting an individual has the ability to be selling directly to another individual are they easily like to eBay eBay seems with Wayne the little bit. In in the US but it's huge in other markets that that model so I think traditional retailers are seeking new undifferentiated an exclusive offerings. Asleep driving demand again look at a Target, really bringing using digitally native brand influencer Drive what they carry in store so so going D2 seed has a lot of potential benefits even though the definition might Morris little bit consumers are always going to be looking for. [18:01] New experiences and experience exclusive use of Brands going kind of. Leveraging pop ups in Flagship stores in partnering to create experiences and solve new problems are going to capture attention actually think we can talk to this little bit if you have some thoughts cuz I love to hear it. What's interesting is. I will see and ebb and flow happening here so e-commerce was the way to go to market when you couldn't get into brick-and-mortar but as e-commerce continues to grow and real estate. Independent landlords are ultimately looking to fill space and create. You're the need for that physical real estate to be maximized it may ultimately kind of pendulum swing the other way where Brands actually can use, physical retail to drive DC sense of capturing attention and breaking through as it'll be kind of interesting to see the physical Marketplace. [19:01] Resurge as experience has become more important but against everyone's looking for gross everyone's looking for differentiation everyone's looking for a reason to capture demand and I think it's always going to open up. Add or 4D to see whether it's digital or physical or both. The energy to enter the scene but I think there's still early in the stage because ultimately you don't need a lot to get going. As long as you're willing to be in it for a long time. Jason: [19:32] So like, clearly for one of the things that has emerged as the barriers to entry for these Challenger brands are our lower costs or lowers you you sort of highlighted there but it does feel like we've evolved like it like. 45 years ago you can be a challenger brand and you could slap up an e-commerce site and that was going to be a competitive Advantage versus Dean Cummins but didn't know anything about e-commerce or slap some listings up on on Amazon or Alibaba and you could do customer acquisition on, on Facebook and you know again that incumbents we're not likely to be digitally Savvy it feels like. The incumbents have. Now develop digital skills like you you know I yours your stint at Kellogg feels like an example of an incumbent it was hiring digital specialist, to build up those skills what are the show in the sort of evolved Market if you're a new Challenger bringing launching today what weather the the sort of big challenges you have to overcome to be successful. Chris: [20:39] That's it that's a great question Hut in enter point I think that IQ and the appetite is increasing across-the-board whether you're the incumbent or the, the past Challenger or the new Challenger I think the the challenges you know Jen are. Yes the cost of Entry is low but the, but it still to truly get scale quickly which everyone wants those success stories you're this quick no overnight success stories those are harder to come by again lotto tickets aren't bought every night, that that that win but I think I would say from a. [21:18] When I think of the challenges that some of these brands have I think it's he gets more of the investment dollars which began as more and more of these Brands emerge and have. Similar or equal propositions it's it's obviously how do you stand out how do you how do you capture the attention of the investors you get money that you need to kind of build sale to go through really need to make sure you have a plan. Yogurts with an oral icycle that ultimately get you the returns me know it as a start-up you're going to probably lose money up front but how do you do have a logical. [21:51] Reasonable path to sustainability in and what is that and what is that taken in again I think I think even investors to be honest are wising up and it's not just oh my gosh this looks like it's going to be the next. Biggest thing since sliced bread on it it's like we're now they know some criteria that we got checking against I think the challenges are getting the scale of resources investment. Where are these Challengers often still have a significant. Advantage over the incumbents is agility and I say this in the sense that and in generally also a there closer to the founder story, we're in a night maybe it's not Sounder but its Founders or it's the people who found the pain point and try to solve it it's there's all these things that haven't been solved by the incumbent, and sometimes these are like 10 points against the consumer didn't even know like against the way Steve Jobs but it said your customers don't know what they want to show it, they don't always know that that team Point really mattered until they were given an option. [22:53] But it's the way they order or the way you're the way it is fulfilled in the product itself with experience that follows you know, and I think these these Challenger Brands often have designed. They're offering and how they're going to get it to you for the consumer so Julie was customer consumer first but then they have the ability to get irate that on a much quicker timeline because that is their business model where is. Combat if I'm selling one of Kellogg's brands are well pets. Online it was designed for Amazon or for g2c I've got to go through a lot more hoops and months of. Change management in transition if I can sell it in ultimately just to watch a small what looks to be a very small change my product titles or something I can change digitally fit actually. Inherently change the product that takes me. Anywhere from 6 to 12 months minimum versus a challenge and it might be able to flip a change around in weeks near depending on the change. I think you're definitely or challenges for the Challenger no pun intended but I think there's I think they actually still have the benefit even if it. It's harder to get the money to stale quickly cuz they actually have the solution which is the substance over over slick presentation so to speak. Scot: [24:18] So look what I say you're a brand that's been around for a while and you're just dipping your toe the number one thing I always hear is channel conflict with butcher you having kind of I'm sure you've overcome this one several times what's your what's your take on that. Chris: [24:33] Social conflict should be part of that initial discussion and I actually. If I take one step back so what was really interesting to me and again I'm by no means I'm not. D-ind Aldi Aldi to see expert I'm just a nerd you asked a lot of questions and usually L talks people which which sometimes is good when you're negotiating with Amazon. What would I say to a lot of people. Read about Soto again I joke sometimes and I say this with humility but I joke a lot of people will say I read something about d2c we should launch it right away how do we do that we can just slap it on her brand what's right and no no no. Yes we could go we shouldn't and yes there's some Logistics and Technical. Geotechnical factors and some legality need to think about and retailer record those are all the operational. Models and processes you need to file what you launch D and operate DC and those do matter once you decide certain questions that end in but you had the right answer these first why are we doing. [25:40] That could be a number of reasons I'm doing this for market research I'm doing this to be closer to my consumer I'm doing this for data I'm doing this for capability development I'm doing this because I can't get this product to Market any other way, Adidas C model or the Digital model makes more sense testing and learning and there's a number of good reasons to do D to C, baby multiple reasons why it's doing it because you read an article about it or because your boss told you so outside of just that you should do that for the sake of your job, is it the right reason right there it's the why no start with Why by Simon sinek is his very first. Very important First Step II is what can we and will be launched as a value proposition that is both differentiated. [26:26] Superior to the status quo. An ultimately viable for our business and Bible means a lot of things right and relevant strategic actually solve the consumer problem is sustainable scalable. We have to answer that first because anyone can sell their product online which then becomes a potential Channel conflicts your point so what was happening a lot of times is the question immediately went to. Should we sell online yes okay. Won't that be a channel conflict will yes because they haven't come up with the value proposition that actually is differentiated from how we sell currently online with the other retailers right there and that's where the pricing a product online. [27:11] At the same or competitive or lower prices I'm competing with my with my partners and likely undercutting them likely starting a price erosion War. Again but if I thought through what can I be selling this different right when I think of like you know you're picking on Brands but they do a good job in a luxury I think there's a really great job they obviously sell K-Cups in the Keurig machines. Across all of retail brick and mortar and online but they have a community online a very large substantial meaningful need to see operation that caters to the special loyalists audience and they got to sleep. Walgreens mini packs any flavors that sings with them until there's a reason to be there. And it doesn't immediately can split with all the other places in there not being competitive undercutting price and channel. With with their core offering but they can do something unique in test before they watch you in Mass retail with new Innovations I think it really just goes back to. [28:15] Do I have a value proposition again that's different that's better and that is by. That sounds really simple it's not simple but but you can bet your ideas to ensure that they don't cause Channel. Jason: [28:29] Fair enough the I want to dive a little bit more into the psyche of those cpg execs and the reason I'm asking you this is because I feel like you do, I posted some really funny memes cpg exact say the craziest things. [28:50] You did not put those until after you left Kellogg. Chris: [28:53] I like I didn't intend to be fair that the nice thing is. They're not all from Kellogg's made they were actually kind of compiled from peer feedback across the board in again. As a disclaimer just because I think it's important the people I've worked for yo senior and executive leadership at all the companies I've worked for Kellogg's wellpet. Record obviously Edge and Planet retail prior to Edge they are all extremely smart in most cases they're smarter than I'll ever be. What is interesting is that when you represent something different, and honestly e-commerce could you to be mad libs and you can replace it with insert change here, there will be a time where something happens in the marketplace, for us where we go all that'll never work and that's actually the next e-commerce right so there's going to be a day where we have to be humble enough to know that they'll be a nerd named Chris Perry junior will make fun of Chris Perry senior because he said something. Just as silly as some of these but what's funny is that we've all been fighting the good fight these leaders of change this community in this movement that we are and we've all been facing kind of the same common. [30:05] Nice sayings if you will come in a lot of that is just because the model A brick-and-mortar and traditional brand has an incentive, all of these organizations to Pivot their thinking and behavior and so they're not stupid people they're not they they're actually extremely wise and smart people it's just that this. This is the first time this changed let's be honest most of them have been operating within the mature. You're the CasCal stage the brick-and-mortar retail so they've mastered that they are masters of that it's just this is that small disruptor that hasn't, only tipped everything on its on its, on its head but will when it's just to get some of the ones again in everyone who's been in the space can appreciate this yo just somebody's I just pulled a couple II put 30 out of the 30 most common, darndest things that cpg exact same but you know I got one related I just read this is a cpg exact speak number 19 I just read an article about d2c and it's impressive but we should just add that to our brand site right, number three. Hey Chris I think we need a strategy first and that's just after Chris has presented the strategy to them. Just because you don't understand the strategy being presented to you doesn't mean you need a strategy you know number 16 do you want to double down in e-commerce what can you get me for 50K. [31:33] That sounds like a real double down to me you know you'll be happy to know we added we finally out of the e-commerce team the end of the 2019 plan agenda you have about 30 minutes to present at 5:30. Oh I'm sure after 9 hours of discussing the past will be ready to focus on the future right you know I mean honestly. The best ones ever were and honestly some people said no way you haven't been out since I've been asked multiple times in my career, and I know others and actually said they had it as well Chris I can't seem to connect to Wi-Fi can you help me, no no that's it I just thought that was fun and then the best one of all was our CEO would like to talk to top with Jeff Bezos can you set this up. Yeah let me just text him honestly dessert painful in the moment funny. In solidarity with our community. And they're not meant to make fun of anyone person cuz we will all be guilty of we probably all said some of these things to something different we didn't. That we didn't understand or accept but my goal is not to make fun in and and slam these people it is to raise awareness in a comical way of things that hopefully we can. [32:44] LeapFrog right no knowledge gaps we can LeapFrog so that we can accelerate the change and win, In-N-Out honestly that the feedback I've never gotten this much feedback from anything I posted that you tell me something about the continents there before that I need to do better, but with people really related to this really resonated with them and so if you haven't had a chance to check it out to get it it's just a little ebook I put together. Different relations and I'm sure you'll relate to all the things that have been said so. Scot: [33:11] Yeah yeah I really enjoyed that it wouldn't be a Jason Scott show if we didn't talk a little bit about Amazon and we kind of what kind of nibble around the edges and when introduced you have talked about how when you're at wellpet you you're really out there, crushing the category were some of the strategies that that use then or that you see now that you know someone's new be at a challenger brand or a well-established brand to having success on Amazon. Chris: [33:40] Now that's great in annual is itsfunneh it in retrospect it's not that revolutionary thinking but it but it is but it but it works so I think that's an excellent actually kind of funny to just it just is a. Preface to this is I found it. [33:58] We always go back to fundamentals and in the fundamentals really matter and then we'll talk a little bit to this but like, at the end of the day I could do I can drive millions and millions of dollars of an age of Maisie demand-generation to acquire customers to a page that has no product in stock. And then I don't convert right so so at the end of the day like the core operational supply chain Marketing sales fundamentals all matter online and they matter even more than ever before because, the real time right in once I sell my product into the shelf on a planogram I've got 6-12 months depending on the retailer, just sit there and so I mean obviously it's the in-stock still matters but I don't have to worry about my packaging changing or the UPC chillogy necessarily, you outside of brand teams going up to they always do when someone new comes in and wants to change everything but, but by the way I approached it and I was considered the Jeff Bezos has a flywheel model is Unstoppable flywheel that you drew on the back of the napkin. [35:03] Arguably we at least need our own version of a flywheel that we would put on PowerPoint. It's just a frame how we want to think of it and that's really kind of this came out of Wreck-It on this was thinking that came out of bracket and out and I'll give credit to. San Diego trt who is now the SVP of ions, he was our fearless leader at Wreck-It over e-commerce in a number of other digital Shopper initiatives and he kind of coined the bill Drive earn. [35:36] Freezing fruit for our strategy and then I kind of put the flywheel visual together to kind of bring it bring it to life and so together. [35:45] Together we form Captain Planet but with with the broader team but I think it was that idea flywheel thinking because it's an Infinity Wii U no sound on the left side you got build in or the foundation right you got to build the number things internally capabilities, the content that. The portfolio and intended to get to build all of it you got to get the right resource sponsorship, education, on the right measurement capabilities or at least to get started and then you ultimately go from build into the right side of the of the infinity a bright as you swoop up in the drive which is all of your marketing and your demand-generation your promotion, subscription programs like subscribe and save that you would be in again that would create momentum and then is that is that. Infinity loops with swings back up ultimately going back towards build what you're actually creating is a is a dual cycle that pumps itself right there. Ideas to get the kind of Perpetual Motion right where my I'm disproportionately earning from the building in the in the driving that I'm then I'm delivery. [36:55] And what I love about that visual is it in send you a text that you're never actually done. So if I create amazing content and get my products live and I'm driving to version something is going to change as I'm selling more and Rising that requires me to change my content yet right I'm never really done my contacts. [37:15] A lot of people like to think they may check content in a complete yes for like a day, and then you need to be thinking about how you're going to refresh that so your bills include everything from assortment right at your supply chain in stock in your your your availability your SEO. Search engine optimized portion of your content where you where that role is being served but also the enhanced content and images in a plus ages but really, it's thinking about I need to show up high in search so I actually get considered but once I'm in it, did I actually talk to the human being looking at the page even in 3 seconds and and that's actually not like a lot of people gain go to content and I have the key words in my in my in my page but they don't go, why put the key word which is the feature but I didn't talk about the benefit that was really why they were buying. [38:13] Right and it's little things like that obviously really matter. Just making sure you're selling on the white platforms right so you want to amazon.com, really has been it is the majority of sales as they kind of try to figure out what's fresh Prime now and Pantry are ultimately going to look like whereas, you know I'm like a Walmart obviously ogp which is online grocery pick-up is UPS in emerging opportunity in one do you want to make sure that you're also winning on not just the.com. [38:47] And that's kind of the bill bucket the drive is again all the promotions right there power coupons Deals Deals of the day, I am your AMS search no paid search on the display no advertising. [39:02] I'm both on-site and off-site right in and earning is all the things you earn right to share the growth. The sales that the additional reviews the captaincy you might gain a new opportunities that come to you first to your winnings I think it's a way of approaching at the face of how you approach the Indian model, it kind of feels overwhelming cuz you never get to say you're done but it needs that you never stopped working and that's how those calendar Brands think and so I'm not I haven't had. The honor of being a part of a digitally native brand but I've had a, I've been able to be intrapreneurial and it work if it proved itself that record proved itself that wellpet and when the Kellogg's Team all I was there was pivoting in that direction we're actually seeing the same results as well even though we were part of a much bigger. Scot: [39:49] Colts let Serrano people love both high-level and we are strategic stuff and Tackle 120 nothing really good job getting people to review your products on Amazon which is that social proof there stated that shows what you get something like 7 reviews of product takes off any any tips or tricks for folks listening on on how to kind of get reviews going. Chris: [40:14] Reviews are tricky only because Amazon I would say such restrictions I'm fairly so I mean we don't want steak reviews right but I mean that's that's been a real hot topic. Over the last couple last year plus but I mean it's always been an issue but I think as they started to crack down. On counterfeit and bake reviews obviously just making sure that their site maintain stuff you're the number one search engine for products kind of authenticity and Trust, I think we're one little tip with reviews cuz I think your points you need to have a certain number of reviews in this varies between god scene, 21 up to like 40 to 50 or kind of just those gut-check like you you don't feel like they're enough people who can be staking you out who could have it wasn't just Chris Perry's family that filled out the reviews, has a really large extended set of cousins ultimately it's it's. [41:08] What you want to do a couple things that reviews one ultimately you're doing all the right things telling you will obviously generate enough sales at the normal percent of. Reviews that would come through for most products will ultimately come through for you, there are some different tactics if you're like a three-piece seller where you actually send the box in the package through I know there's some three pieces that put in little cards or follow up with their Shoppers to encourage of you so there are some opportunities, but just looking at it from 1 p.m. 3 p sample. [41:39] If you have a great product people openly going to review it and but what I think is important though is to Spur that flywheel to spin faster to get more people to convert Morse of the day, experience your product and then review it more, it's using the reviews to inform your content and I know that sounds really basic but people don't do that so and I can give you it like this is kind of a funny zample but I was in the market for a pair of gym shorts, several months ago and to be sure I haven't used them yet so I'm the wrong person to be the spokesperson for the brand but what was interesting was, that the reviews and the Q&A really revealed some some say some confusion points about the product that the product. Wasn't answering even though they asked said really decent content for all the other features of the product, what was in and it was kind of funny that I would say I spent a long time buying shorts just sounds funny but but I didn't have I gone to Kohl's it would have taken me like 5 minutes to buy there and it would have been all subconscious quick things I made the decision on I would have walked out, because I was looking reviews the way I normally do on Amazon for things that should have been low involvement it became very high involvement for no reason it was because of content didn't tell me. What one of the issues was how are there pockets. [43:00] How deep are the pockets will I lose things from the pockets to some people are telling me that the pockets were big enough to hold. Two to three your tennis balls without losing them some said they lost their keys I'm trying to understand like how many keychains did you have, summer saying that they that they like why why are these 80s shorts falling but no above and he's one 80s shorts but why are they why KD shorts and falling above the knee or other people are saying that they're so bad you they come way below obviously that's probably an issue of pipes of the people for the reviews weren't speaking. So it was in there were a number of other issues of whether they received through and whether you should go commando honestly all the issues that weren't being addressed by the conscience if that product he didn't actually. Had only tens of reviews had wanted to get to a hundred or whatever was. Competitive consideration number right for for their category they could have driven more conversions we should have got more sales would be at more reviews inherently without having, talk to me about the future that everyone was asking about and so I think that that's. That's a tactical I would taste like you to be very unique to every product like till size for vitamins and Medicine. [44:17] What's show me how big it is don't really don't don't nnn-no and I know this sounds silly but like he was real tactical don't put a pill next to a penny that's gross I'm not going to eat it. It is size it is size compared to Bill I come on like I don't I don't I don't want to swallow that. Light sensor like Mucinex is part of Wreck-It job of having like a hand a beautiful clean hand hold until they give you a very good sense of how big, that like I was a best-in-class of how tactic like the boy that was a question that was coming through that they probably have conscience or. Yeah because normally at XXL if you would have been able to see the pill in actual size on the package. And it wasn't coming through digitally so I can go nerdy in this all day long as I love I love the content side and reviews side of things which again seems cliche now cuz everyone knows to do it. And so I think that's a huge opportunity to drive conversion which then ultimately get you. To review my new reviews to drive more sales to get more reviews. Jason: [45:25] Yeah create your own flywheel and by the way I feel like the hand is a good tool for scale but I feel like comparing it to a skittles would actually be best. Chris: [45:35] What would actually did that that's funny you said it cuz I actually that's very astute point cuz I was in what if you had a hand holding like an Eminem or your point of Skittles I went Eminem I'm a chocolate guy and then and then you had to tell me. Jason: [45:47] We have a lot of westerners named Jeff from Seattle so that's why I. Chris: [45:58] But it just takes away the gross Ness of a common items found on the streets of New York on so I think that's, no not to me but I'm just just Urban streets. Jason: [46:11] Yeah I know you brought up an interesting point though so there's a lot of things that we traditionally like. Would have made a purchase decision VR subconscious, like often largely based just on on brand recognition that we now like because there's so much more data available we turn into this so I can, much more considered purchase and there's actually a professor at Stanford that writes about this he calls it absolute value in essentially his premise is, that when there's not very much information where it's hard to judge the quality of product that we use brand name as a surrogate for quality, but when objective, information is available about a product as it often is online now the brand name actually is much less important because. Shoppers have easy direct access to all the real attributes of the product so when you know ratings and reviews being a, Marquee example when you can read a bunch of ratings and reviews that they are products good or bad. [47:15] The brand reputation isn't as important and the reason I bring that up is because that sort of ties perfectly to one of the big evolution, in the Amazon Echo System you know where it where it increasingly saying Amazon watching their own Brands and serve going head-to-head with the traditional and coming Brands is that a new fear that like you get from from the clients and Executives that you're working with is like what what sort of strategy should, don't have against Amazon private label. Chris: [47:49] That's a great question I'm I think so private label has always been around obviously in retail and II as a, your practitioner in the space do support private label cuz I do think it's important as a retailer strategy, not to put all your eggs in one basket or you know a few baskets nearby category it help to profitability I mean to give you a unique offering I need to be honest like my wife and I, from brick-and-mortar standpoint always shop Target before we had kids and became more and more. UE commercialized I guess but honestly I loved I've always loved targets open up Brandon all their private label Brands investor with a high-quality again the brand Equity Park good bad or indifferent isn't always tied with me. Your private label bits but they are valuable I'm Brands and and doodoo outfit our home but I do think that the challenge is. [48:47] I think this is the part where you obviously politically no from from the government standpoint I was a lot of issues have been raised recently not just about your Amazon or anyone retailer but I just generally DC. Mega Omega organizations that have these ecosystems do they need to be broken up are they dirty too much power and I mean that. Subjected to a lot of different people but I think the scary part for a bran. If I were a brand today as I've been recently the challenge with an Amazon or a retailer as such. With private label is that it's not that private label. Why did you stew sat next to your product on shelf it's that it sits in front of your product, and so I think that's the scary part is that it's the way the digital shelf works there are only so many top search results there are only so there's only so much above the fold one, and as a lot of data shown people don't really scroll and so winning the top box your top top search results being, above fold really does matter both from a paid & organic standpoint and so when a retailer of whoever that is. [50:04] Is launching and expanding their private label and private brand with all the cards in hand and is putting essentially the proverbial product in front of yours I mean that would be like going to a. A mass retailer in against sitting at the back of shelf with all the private label in front so you can really see him, but I think that's that's where it's scary because now the choice is gone but then again we're so used to the digital shelf morphine in real time it's not that my grandma doesn't matter anymore than she won't seek it out but knowing that so many searches start unbranded as well. That that means it's so many searches will defect to what. Again like a Google and Amazon is telling me is the most relevant search result in that case and I'm going to dine a likely choose at it again think about it you can't be voted president. If you're not on the ballot and or you don't get enough right in right so it's hard to be a riding so as long as you're on the ballot you you have a chance. And so I think that's the challenges when the private label private Brands kind of automatically get on the ballot and might be bumped up a little bit they have disproportionate. Game to win versus the brands who don't have all those. Merchandising capabilities may not be able to see you again you don't have all the parts you know what the cards are and so it is playing he'll poker without. [51:27] Without all the way without a full hand of cards and I think that's that's what scares me that I seen a lot of our data the day that you from Ed date I've seen is shown that you're obviously, why the proliferation of brands from Amazon specifically is quite large and number it's not, most of the dollars have been coming through an Amazon Basics and and. I ate some of their core the other original brand is not all of their proliferation brand for the same as their testing and learning Real Time by category, and just announcing that they have a product in a category usually causes some sort of Market impact which may be what their objective is so I think that's the scary part is just not having. [52:08] Not having a lot of control if you will but that puts on his back on the Brand's I mean we have to do we have to create demand and then seemed to me. Jason: [52:17] That that makes no sense I feel like the poker metaphor is a little bit of a sore subject because there's this this rumor that Scott runs a big e-commerce poker game and I keep trying to get a bite and it keeps pretending like he doesn't have a game. Chris: [52:31] Why haven't been invited either. Scot: [52:33] There's no game cool private label is a Hot Topic and another one that we're seeing kind of topical in the news is the delivery were so it's you have Amazon just recently kind of ratcheted up Prime to one day Walmart is good people putting stuff in your refrigerator wearing body cams what do you think the delivery Warriors go as us as a cpg guy. Chris: [52:56] That's a great question I to some of this is a little. I would say I'm looking at my crystal ball and try to forecast for the future will go without having the DeLorean and being able to go there myself but I. What's what's funny is I'm excited to see for a number reason I'm excited to see a lot of the grocery and mass retailers expanding their fulfillment options either through partnership or their own capabilities against switching flag, you're Walmart and Target and Kroger and all these different retailers Regional national park with instacart or shipt. [53:35] Target acquisition so I'm excited that everyone's expanding and to be honest what I would have seen in CPT book firsthand and through our clients and partners is that the clicking flecked expansion is what's triggering, executive leadership in a lot of these companies to visit their thinking and I only need that right so we need a bridge of behavior both for, cpg brand to act on the change but also for consumers to kind of take one step away right so I may not there may have been a lot of various the Y as a shopper I didn't buy online. Especially groceries but but, the pickup option is like one baby step of comfort right well I do I do kind of hate the hassle of going in the store wouldn't be cool if on my way home I could pick it up right so that's all, what's interesting is kind of whether they mean to or not everyone's up in the game in the focus on ultimately figuring out how to make delivery. [54:37] Work at scale and then we'll have to figure out the sustainability of it and that's why all these cool models are popping up. Ultimately get us toward the future state of iterating making everyone Foster Gauntlet in and it's moving the needle faster towards something that ultimately. It is long-term what's going to happen I mean let's be honest there will be a desire for retail. Engagement right to go and experience something there will be physical Outlets whether their pickup were actual stores at the store is not dead on there will be showrooms there will be stores with sinners in the different ways. [55:14] Newer harmonize retail is it being called will will come to light but at the end of the day and I'm I'm being silly but is. When you save me the shopping time was the commute time really the part I wanted to cherish know it wasn't I actually really, the bridge is like oh I've seen you save me the shopping time why don't you and in an ultimately is all of these players figure out how to, bring us in the memberships cut the cost to be competitive and obviously get a Competitive Edge versus their players all the while trying to make this sustainable, the bear is going to keep lowering it and obviously ultimately I think deliveries where the wind is going to happen so. [55:58] It is exciting to see this more than anything was in fridge and I'll and I'll pause after this just to get your thoughts, Walmart patented 2 years ago this concept of an in Home Consignment base pantry. Which I actually think this in fridge delivery gets his very very close to which is kind of interested so I can have like a Peapod deliver it to my door or to my counter. While I'm home Oregon or shipped I could have Walmart in these test markets but ultimately rolled out come when I'm not home and put it away from me. I could also then have a Walmart or whoever the next player who throws the gauntlet. Manage my inventory for me so there's the last mile solved and infrastructures I just have someone driving. Check on all the homes are not sin or complications of patients here but why wouldn't I just have the person, service that comes and checks and manages obviously with a i driven based on what I'm consuming and what I'm not and managing my my my fridge in my pantry for me and in replenishing it real time. Relatively Rich I'm on a weekly or every other daily basis right and two months that trust has been built up this to become. This is how I don't have to worry about delivering anymore I'm just I'm just sending a person at scale around neighborhoods to manage people's products you know in NC. [57:20] I don't know how quickly that's going to come about but Walmart has that the patent they have. I'm sorry testiness they have the scale and I was your day are doing this in order leading in the space big Amazon's The Targets in the world at looking at this as well so this is what's exciting to me is like so many new kind of models, this delivery worst pushing us towards because the solve the cost of delivery. What if I just have the product already sitting there and it's not really mine until I buy it so. [57:53] It's kind of interesting. I think about these things just I'm sure you guys. Take five little rationed out from that so I would love to pick your brain on another. Jason: [58:07] No no no it's it's interesting and you got bonus points for working a back to the future reference into your answer. Chris: [58:13] I got the DeLorean sticker on my laptop at 11. Jason: [58:16] It's a little sad for me because I do lots of decks and I always put a picture of a DeLorean in there when I when I'm talking about the future and then the millennial designers in my company always replace the door and would like a hot tub. [58:31] Apparently. Chris: [58:32] I would like that was at Westwood status with when you say hot tub and I didn't think I was old until now on my mind went to when the moment's right Cialis but that was where you at the two tubs but that either way. Jason: [58:45] Well I'm not going to delve into why that's where your mind went. Has a good point to move on. You talk a little bit about sort of your review for you know that the retail formats that survive and it is interesting in particular I feel like an essential but it has a. The tool sets feel like to have a. A significant focus on marketplaces and you look globally and it's like it seems like the marketplaces are winning everywhere it's you know obviously Amazon 50% of e-commerce in the US and and you know more than 50% of that is a Marketplace alibaba's 100% Marketplace Mercado Libre is the biggest Ecommerce Adventure in Latin America also Marketplace Walmart and Target had both sort of shifted to a Marketplace model, is Concerta curious. Is some flavor of a Marketplace the the eventual in point for all these things is that is that basically what we're left with is everyone's a Marketplace, or it or do you think some of that the other business models can survive. Chris: [59:59] That's a great question and then again I think there's a lot there's a lot to come so I mean again knowing exactly where. Everything will end up is it hard to get to Peg but I think the fact that marketplaces are as large as they are both in North America but also, it is especially from a scale perspective in many other markets that may be developing but obviously are like Trump from fire. AR North America Market multiple times over from an e-commerce standpoint and from a growth sampling I do take marketplaces ultimately kind of play to this. Can I use this word a little bit Loosely because we know it's not fully democratize but it's kind of when we think of like information it was kind of. Democratize to a point via a Google in the sense that the most relevant wind right that the most relevant and most trafficked in most. Value added content would win and I know that's your that hasn't asked her cuz I'm so companies owned these but there are other agendas you'll good bad or indifferent better include a bit that Marketplace model does really ultimately allow. [1:01:08] Product you know the consumer to vote up with the best product is and helps his aggregate all those choices into what we're really searching for, so you take Marketplace is going to have a major dominant role in the future of of retail I don't necessarily believe that, that all retailers as they are today are going to disappear that direct-to-consumer can't live on their own, but but again kind of in the same way that we looked at no fairies even prior to being bought by edgewell personal care a lot of its sales in recent times has been driven by its in-store present Target, write Antonio again that goes to the whole kind of discussion around what is DTC really mean when a lot of these are getting sales from their own stores are from Partnerships and I think at the end of the day it's. Directions to Meijer brand they have a role for its direct-to-consumer citrate might be its most loyal Shoppers were part of a stand group you get to test the products to get to you. A part of the market research process but they also sell to a digital omni-channel physical retailer. For a different year for a different reason right there there's a reason at the end of the day. Channel customer strategy you know what channel the customer strategy for where you're going to sell and why and and and how that's going to be different or better from. [1:02:35] From the other places that you that you offer your proposition and so you bring up an interesting point in this is something I I I just I doubt it down it is interesting it is kind of like reminds me like the dash. You bought a dash button cuz it seems convenient that when you ran out of Tide you might want some more detergent that pointed at some point. Would you really have 30 - buttons around your house maybe not like you're like, all the choices were great but would you really if you really wanted that convenient to me is when you just want one button oh wait I have one it's my phone or it's my voice right I can just say it out loud and it would do it for me. [1:03:14] So it's funny cuz we kind of ebb and flow between like The Liberation and fragmentation and then consolidation right feel like. How many subscriptions to be to see sites could I really have before I need an app that's like the instacart of subscriptions right I mean that's the business opportunity right there. I am not saying you can win with everyone but what if I had an app to manage all my subscriptions. So they don't have to only subscribe on one platform I can subscribe through an aggregator that and it just all of my subscriptions I think there's going to be. There's going to be an ebb and flow but but Marketplace is ultimately allowed at aggregation opportunity again the democratized, choice is lifted to the consumer based on what they really want I'm what they think they want so they're going to still be need for Discovery Discovery experience sweater. Global national local lerna pop up and I think those are going to still do the experiences are becoming more important products nowadays with the millennial and future generations and so, what you did is more important than what you have so it kind of became switch from the house Haves and Have Nots that I have done and haven't done which. Jason: [1:04:28] What are we just have a photo of having done whether they did. Chris: [1:04:30] Exactly exactly, Edge forecast for the foreseeable future that marketplaces will be be primary driver is e-commerce globally and I think that they just ultimately provide a route to market for. Quote-unquote proverbial d2c brand. Jason: [1:04:51] That makes sense and that is it like it's funny because you eat like that the category that's already like a lot more mature for subscriptions is digital content right like it's, Your Entertainment and we've already seen the subscription aggregation services that apple and Amazon want have launched like a already trying to solve that problem of subscription fragmentation so I could see that with a, a lot more Goods in the future because that's going to be a great place to leave it because it happened again we have wasted a perfectly good hour of our, is the Oaks had a burning question or have some feedback about any of the topics we covered tonight though they're welcome to hit us up on Twitter or leave us a note on our Facebook page and we'll be happy to get back to you. Scot: [1:05:42] Chris we really appreciate you taking time to share your your wisdom with us one last question if folks want to find more about your your writings and thoughts online working together. Chris: [1:05:54] I am most active on LinkedIn and I have all my contact information publicly available so spam me or write me I would love to hear from you and again down Jason I'm just so honored to be a part of, I'm your efforts here I've been a longtime fan and so tickled to be on it so. Jason: [1:06:12] What we are happy to have you and we'll make sure we get the LinkedIn URL in the show note so you don't have to write it down while while driving or exercising but until next time happy commercing.

MediaLink's Chairman and CEO talks about the evolution of his company and what to expect this year in Cannes. MediaLink and the Cannes Lions festival, which kicks off Monday June 17, are sister companies owned by Ascential. Kassan was among the first media executives to attend the show in the 1990s, when it was primarily a destination for creatives. 

Een nieuw format van de makers van The Brief: Briefly. Eén keer in de twee weken praten Mark Schoones, Matthijs Tielman en Frank Goren over een thema. Iets minder interview. Iets meer geouwehoer. Deze eerste aflevering zoomen we in op awards. Hoeveel nut hebben ze? Hebben ze nut? En waarom zijn het er toch zoveel? Oh en geen nood; The Brief blijft vanzelfsprekend gewoon doorgaan. Shownotes: Wayne Parker Kent - https://wayneparkerkent.com/ Cannes Lions Festival - https://www.canneslions.com/ Effie awards - https://www.effie.nl/ ADCN awards - https://www.adcn.nl/awards 123gold - https://www.123gold.nl/ Cannes Lions Categorieën Awards - https://tinyurl.com/canneslions-categories 2Basics - https://www.2basics.nl/ Sanquin - https://tinyurl.com/sanquin-home Sanquin: First Blood - https://www.sanquin.nl/first-blood/ Ogilvy Amsterdam - https://ogilvy.nl/ DDB Unlimited - https://ddbunlimited.nl/ WPP - https://www.wpp.com/ Ascential (eigenaar Cannes Lions) - https://www.ascential.com/ Jaarverslag 2017 Ascential – Cannes Lions - https://tinyurl.com/ascential-jaarverslag2017 Oscars - https://oscar.go.com/ Red Bull - https://www.redbull.com/nl-nl/ Red Bull & Felix Baumgartner Freefall - https://tinyurl.com/redbull-felix-jump Mercurs - http://mercurs.nl/ STER Gouden Loeki - https://tinyurl.com/stergoudenloeki AMMA Awards - https://www.mwg.nl/4/amma-awards IAB Nederland - https://www.iab.nl/ Programmatic Awards - https://programmaticawards.com/ Adformatie - https://www.adformatie.nl/ Dutch Podcast Awards - https://tinyurl.com/bnr-podcastawards BNR - https://www.bnr.nl/ Bas Welling - https://www.linkedin.com/in/baswelling/ Game of Thrones - https://tinyurl.com/imdb-gameofthrones Podcast Reply All - https://gimletmedia.com/shows/reply-all Deezer - https://www.deezer.com/nl/ Favoriete content Frank: Tweet Tom Goodwin - https://tinyurl.com/tomgoodwintweet Frank: Steven Pinker – Enlightenment Now - https://tinyurl.com/stevenpinkerenlightenmentnow Matthijs: HBO – Chernobyl - https://tinyurl.com/imdb-chernobylhbo Mark: Podcast Darknet Diaries - https://darknetdiaries.com/ Geef jouw mening over deze Briefly-aflevering via: Twitter Mark - https://twitter.com/markschoones?lang=nl Twitter Matthijs - https://twitter.com/subtielman Twitter Frank - https://twitter.com/francisnl Team Briefly Mark Schoones – Host: https://tinyurl.com/markschooneslinkedin Matthijs Tielman – co-Host: https://www.linkedin.com/in/matthijstielman/ Frank Goren – co-Host: https://www.linkedin.com/in/frankgoren/ Kevin Eyken – Productie: https://tinyurl.com/kevineykenlinkedin Björn Zwagerman – Productie: https://tinyurl.com/bjornzwagermanlinkedin Morsal Faiz – Redactie: https://tinyurl.com/morsalfaizlinkedin René Romijn – Redactie: https://tinyurl.com/reneromijnlinkedin Wesley Embregts – Redactie: https://tinyurl.com/wesleyembregtslinkedin

Welcome to the EmbraceLife.tech podcast! We're all concerned about keeping our kids safe online, but how can we best protect them? Mike Karlsven, Vice President of Technology and Enterprise Architect for Edge by Ascential joins us to talk about how we can help our kids take responsibility for their own online behavior. Drawing on his personal experiences and perspectives from raising his own kids in the smartphone generation, Mike helps us see that helping young people navigate the digital world begins with a real-life, non-digital solution.

Advertising Week Europe’s Matt Scheckner and Ascential’s Phil Thomas, Chairman of Cannes Lions at Ascential, discuss where they are turning for sponsorship money now agency networks are under pressure, ‘the show must go on’ moments and the guests that have delighted or disappointed them.

Sanjib Kalita is Chief Marketing Officer of Money20/20, a business he helped grow from startup to the world’s largest event focused on payments and financial services innovation within 3 years. A fintech leader for over 15 years, he has worked for large organizations like Google, Intel and Citi as well as several successful startups including TxVia, a payment platform building technology company acquired by Google in 2012, Irynsoft, a Kauffman Foundation supported mobile education technology company highlighted in Best of 2010 lists by Time and Fast Company magazines, as well as Money20/20 which was acquired by Ascential plc in 2014. He is also on the board of advisors for two venture-backed startups that have collectively raised over $30 million, MPOWER Financing, an alternative lender targeting international students, and Impact Analytics, advanced analytics and data services for the retail industry. During the past two years, Sanjib has been a coach for Student Startup Madness at SXSW, where he coached the runner-up in 2016 and the winning team in 2017. Sanjib has an M.B.A. from the Kellogg School of Management, as well as a B.S. and M.Eng. from Cornell University where he majored in Electrical Engineering. What you’ll learn about in this episode: Different types of systems businesses rely on How Sanjib transitioned from studying engineering in college to having a passion for the startup world What prompted him to gravitate toward marketing and business How Money20/20 was founded when there was a change in the payments and financial services industry What separates Money20/20 from other events in the industry The event planning system Sanjib uses to organize large-scale events that have many moving pieces Why doing the “elementary” things right and executing them really well is the difference between success and a good idea that never makes it past the drawing board The color system Sanjib used on his spreadsheet to organize speakers for Money20/20 How the spreadsheet system helps to capture a work in progress and structure discussions Why it’s important to recognize when a system isn’t working and experiment with other systems The pros and cons of different levels of access to spreadsheets Why it’s important to start simple when implementing an event planning system The future of Money20/20 Ways to contact Sanjib: Websites: www.money2020.com; www.money2020europe.com; www.money2020asia.com Twitter: @paymentalist Email: sanjib@money2020.com A transcript of this episode is available here: systemexecution.com/large-scale-event-planning-system

This week we chat with Xavier Kochhar, the Founder and CEO of The Video Genome Project® (The VGP), a company whose mission is deeply rooted in the belief that the world's data should be accessible for all to use. VGP is revolutioning video content curation tools (such as search, recommendation, and personalization) and the way that publishers, content providers, marketers, and users all over the world will utilize any form of video content. It's a mind blow. Prior to VGP, Xavier was Managing Partner of MediaLink (acquired by Ascential plc), a strategic advisory firm operating at the intersection of the media, advertising, and technology communities and is deeply versed in the trends of media and technology across multiple categories. You're going to learn alot about the future of video discovery when we chat with Xavier Kochcar, the Founder and CEO of The Video Genome Project on the Tech Cat Show.

In our latest podcast, Ray Cao spoke with Phil Thomas, CEO Ascential Events, parent company of the Cannes Lions. Prior to his current role, Thomas helped run both Empire Magazine and FHM.   Here are our top three favorite highlights:   On finding your career path. “[W]hen you look at young people leaving college, so few of them really know what they want to do, and it always takes a bit of experimentation and working around things and trying new things and jumping and changing before you really find your path. And as it happens, photography wasn't quite right for me. The thing about photography is you've got to be exceptionally talented. It's very, very, very competitive and you've got to be exceptionally talented. And I was reasonably talented, I wasn't exceptionally talented. So, I kind of worked out quite quick that photography was not gonna be quite right for me.”   “[When] I started writing those articles and I realized actually I seem to be better at writing than I am at photography. I mean, I think one of the things when people are trying to find their ways, you've got to be honest about what you're good at. You've got to be clear not only what you enjoy but actually what you are good at as well, and I compared my photos to my writing and I realized, you know, I'm much better at writing.”   On the power of in-person events. “[The] strength of events is the face to face human need, and the interaction, face to face, and the serendipity of bumping into people, talking to strangers, getting to know people, human beings being with human beings in a physical way is very hard to replicate, it's very, very hard to digitize around that. And a lot of people have tried it. It's amazing in this day and age where you can have videoconferencing and there are all sorts of tools for people staying where they are and not being together, that despite that, airplanes pull every single day of the week with people flying to meet each other and to be in the same room as each other. So, I think the need for human beings to be together is very, very fundamental and primal need.”   On his best advice. “I try and get as much sleep as I can. I know there's a big thing at the moment with this fight between macho people who think you only need four hours sleep and all this scientific evidence that seems to be pointing to the fact that you need as much sleep as possible. I happen to believe you need as much sleep as possible. I'm with Arianna Huffington on that one, so I try and get good quality sleep as much as I possibly can. And then the other great piece of advice I was given once was worry in segments, worry in sequence, because if you worry about everything all at the same time, your head will explode. You've got a load of problems to worry about, loads of things to think about, just do it one at a time and plow through it one at a time, which I find very, very useful as well.”

Podrunner's third-anniversary mix is a (relatively) low-BPM mix of seriously funky house music to dancify your workout. Keep Podrunner going with a contribution or purchase at https://www.podrunner.com/donate.html. PLAYLIST 01. Skip Donohue - Hustle and Survive (Paul Woolford's Motor City Beatdown Mix) 02. Dogo Argentino - Walkin' (Greenskeepers Remix) 03. DJ Herr - Camila del Mar (Daniel Kyo Remix) 04. Eddie Enciu - Keep It Moving (MoMo Tee Dub) 05. Anthony Molina - Feel That 06. DJ Floy - In Our World (Main Mix 07. The Scrubz - Ready Cat 08. Dave Angel - Medusa 09. Harrison Crump - The Talk 2 (Bad Boy Bill Remix) 10. Stirfried - Taking Over 11. Max Toymaster - Devil (Alan Braxe Remix) 12. Matt Balzan - Deus Superne Music copyright © or CC the respective artists. All other material c2009 by Podrunner LLC. For personal use only. All rights reserved. Any unauthorized reproduction, editing, exhibition, sale, rental, exchange, public performance, or broadcast of this audio is prohibited.

Podrunner's third-anniversary mix is a (relatively) low-BPM mix of seriously funky house music to dancify your workout. Keep Podrunner going with a contribution or purchase at https://www.podrunner.com/donate.html. PLAYLIST: 01. Skip Donohue - Hustle and Survive (Paul Woolford's Motor City Beatdown Mix) 02. Dogo Argentino - Walkin' (Greenskeepers Remix) 03. DJ Herr - Camila del Mar (Daniel Kyo Remix) 04. Eddie Enciu - Keep It Moving (MoMo Tee Dub) 05. Anthony Molina - Feel That 06. DJ Floy - In Our World (Main Mix 07. The Scrubz - Ready Cat 08. Dave Angel - Medusa 09. Harrison Crump - The Talk 2 (Bad Boy Bill Remix) 10. Stirfried - Taking Over 11. Max Toymaster - Devil (Alan Braxe Remix) 12. Matt Balzan - Deus Superne Music copyright c the respective artists. All other material c2009 by Podrunner LLC. For personal use only. All rights reserved. Any unauthorized reproduction, editing, exhibition, sale, rental, exchange, public performance, or broadcast of this audio is prohibited.