DTC Podcast

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠In this third appearance on the DTC Podcast, Constantine Yurevich, founder of SegmentStream, delivers the most comprehensive breakdown of the marketing measurement landscape we've ever recorded.This isn't theory. It's a raw, truth-filled look at what works, what's broken, and how DTC brands can actually understand what's driving growth.Forget the vendor noise. This episode will reset your measurement mindset.Visit SegmentStream website: https://segmentstream.com/ Follow Constantine Yurevich on LinkedIn: https://www.linkedin.com/in/yurevichcv/Key Insights and Takeaways:The 3 measurement models in DTC: empirical attribution, statistical modeling (MMM), and causal testing (geo-holdouts)—and why only one is truly useful for most brands.Why MMM is mostly theater: assumptions-driven, biased by design, and rarely accurate for DTC brands under $100M in spend.The myth of incrementality measurement: how geo-holdouts and lift tests produce confidence intervals too wide to act on.How to build a trustworthy attribution stack:First-click attribution (and why it's ignored by platforms)Identity graph stitching across devices/usersSelf-reported attribution + re-attribution logic to uncover dark-funnel sources (YouTube, podcasts, etc.)Why first-click attribution is the best tool for understanding new customer acquisition.How self-reporting + re-attribution can show you where brand awareness is really coming from.The fatal flaw in measuring “incrementality” via platform lift studies.How to use marginal analytics to reallocate budget before returns diminish.Why platforms are killing first-click visibility—and what that tells you about their incentives.This episode is for DTC operators who are tired of overpaying for last-click conversions that would've happened anyway, want clear signals from upper-funnel and brand channels, and are hungry for real insight.Timestamps00:00 Intro and the state of marketing measurement02:15 Why most models are disconnected from reality05:00 Three main categories of marketing measurement08:10 The limits of MMM and mathematical models12:00 The rise of new-gen MMM and confirmation bias17:00 Geo holdout testing and its flaws24:00 Why true incrementality is nearly impossible to measure31:00 First click vs last click attribution37:00 Using identity graphs and self-reported attribution44:00 Why attribution still matters after 20 years52:00 Where SegmentStream fits in and key takeawaysHashtags#DTC #Ecommerce #MarketingMeasurement #Attribution #MMM #DigitalMarketing #BrandGrowth #MarketingData #Incrementality #AdTechSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupWhen we first spoke to Michael Fisher, Rotten had just launched a single product online. Now, the brand is stocked in 1,000+ retail locations including Zumiez, Safeway, Sprouts, and Hy‑Vee. In this follow-up episode, we unpack exactly how Rotten scaled while preserving product quality, unique branding, and a lean team.This episode dives into:Building a better-for-you candy that actually tastes great (60% less sugar, no synthetic dyes)How Rotten validated demand and used Kickstarter as a test labWhat Michael learned about launching in retail through shippers and “in‑and‑out” placementsWhy brand IP and world-building (Dr. Rotten, Frankie Freak) is key to long-term valueReal talk on packaging sustainability, operational scaling, and team-buildingYou'll learn tactical insights on:How to evaluate retail partners and assert boundariesWhat content drives impulse candy purchases on TikTok ShopUsing surveys to prove incremental retail value without buying expensive syndicated dataBalancing DTC bleed-in and retail velocityCreating a brand that stops people in the aisle and onlineRotten's growth is a masterclass in starting lean, staying weird, and scaling smart. Don't miss it.Timestamps00:00 Rotten's Growth Journey and TikTok Shop Strategy02:00 Launching Gummy Crunchies and Multi-Texture Candy Trends04:00 Retail Expansion: From Zumiez to Hy-Vee06:00 Shippers, In-and-Outs, and Driving Off-Shelf Sales08:00 Better-for-You Candy Positioning and Merch Strategy10:00 Building the Rotten Brand World and Characters12:00 Halloween Marketing and Seasonal Retail Momentum14:00 Setting Boundaries with Retailers and Sampling Strategy16:00 TikTok Shop Flywheel and Content That Converts18:00 Measuring Retail Pickup and The Digital Bleed Effect20:00 Using DTC Data to Win Retail Buyers22:00 Scaling Challenges, Team Growth, and Culture24:00 Aggressive Growth Goals, Profitability, and New DoorsHashtags#DTC #Podcast #Ecommerce #CPG #CandyBrand #TikTokShop #RetailStrategy #ScalingBrands #MarketingPodcast #ConsumerBrands Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupOn this episode of All Killer No Filler (the DTC Podcast from Pilothouse), Eric and Debbie dive into TikTok's Symphony suite, a growing toolkit of AI‑powered creative solutions that streamline ideation, ad creation, and brief generation. Debbie shares how Pilothouse is using Symphony to write better creative briefs fast, pairing that with affiliate creators to build consistent, scalable TikTok campaign performance.Why ListenLearn how TikTok's AI tools can accelerate creative ideation and asset refreshesSee how affiliate creators act like virtual sales associates for TikTok Shop campaignsDiscover how a simple tracking change dropped CPAs from $350 to $50Key MomentsAI Generated Creative: Debbie describes the “uncanny” experience of reviewing AI‑generated TikToks and the balance between excitement and authenticityAffiliate Strategy: Explanation of targeting L3 creators and how they drive predictable sales—even when viral moments fadePerformance Pivot: Story of resetting a Pixel and dramatically lowering ad costsTimestamps:00:00 What is TikTok Symphony02:00 TikTok Shop vs Off-Platform Strategy04:00 Brand Hesitations with AI Content06:00 From Viral Moments to Consistent Sales08:00 Finding and Working with TikTok Affiliates10:00 Measuring Affiliate Performance and KPIs12:00 Bundling Products on TikTok Shop14:00 Fixing High CPCs and CPAs with Fresh Pixels15:00 TikTok's Role in the Full Funnel16:00 Final Advice on Using SymphonyHashtags:#TikTokMarketing #TikTokAds #TikTokShop #EcommerceGrowth #AffiliateMarketing #AIMarketing #CreativeStrategy #DTCBrands #DigitalMarketing #GrowthMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Drew Marconi, Co-founder and CEO of Intelligems, to dig into the real way brands should be thinking about testing in 2025.Forget just optimizing for conversion rate or AOV. The smartest brands are now optimizing every site change—pricing, shipping, offers, content—for one thing: profit per visitor.Drew shares how Intelligems helps brands move beyond surface-level CRO and into truly strategic decision-making by treating pricing, shipping, and discounts as testable business levers.Stop guessing, start knowing. Install Intelligems for free: https://apps.shopify.com/intelligemsKey Insights:Why profit per visitor is more than conversion rate or revenueIt's the only metric that balances AOV, margin, and conversion—and captures true business impact.What most brands get wrong about pricingMany haven't touched prices in years or are afraid to test them. Drew explains how to approach price testing without backlash.The roadmap to build a culture of experimentationFrom VP-level buy-in to weekly testing meetings, learn how the best teams are structured for consistent optimization.How to test pricing, offers, and shipping intelligentlyGet the real-world tactics behind straddle tests, dynamic discounts, and testing offer mechanisms.Agentic AI is coming to testingDrew breaks down how automated agents will soon handle ideation, test execution, analysis, and rollout—without human bottlenecks.If you're still optimizing for revenue or conversion alone, this episode will change how you think about growth. It's not just about what wins the test—it's about what drives profit.Timestamps00:00 – The state of A/B testing and pricing strategies02:15 – Drew's journey from McKinsey to founding Intelligems04:30 – Why pricing needs to be broader than just the list price07:10 – Dynamic pricing fears and consumer perception09:20 – Building effective testing roadmaps for DTC brands12:05 – Running price elasticity tests for better profit per visitor14:30 – Personalization strategies based on traffic sources16:45 – Optimizing Black Friday & holiday offers through testing19:30 – Creating a culture of experimentation inside your brand22:40 – How high-performing teams structure ongoing testing cycles25:10 – Statistical significance, confidence intervals & testing duration28:20 – Measuring profit per visitor vs. focusing on conversion rate30:15 – The agentic AI future of A/B testing & infinite experimentationHashtags#ABTesting #PricingStrategy #EcommerceGrowth #DTCBrands #ConversionOptimization #Personalization #ProfitPerVisitor #BlackFridayStrategy #AIAutomation #MarketingAnalytics Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIf you're still sending Meta traffic to a single product page—you're leaving revenue on the table.In this episode of the DTC Podcast, Eric reconnects with global growth strategist Chris Erthel, whose playbook for Meta ads, landing page optimization, and strategic A/B testing has helped eCommerce brands scale from $30M to $100M+ and exit at nine-figure valuations.Chris shares real-world insights from helping 142+ DTC brands and breaks down exactly why collection pages consistently outperform product pages, how to use humor and pattern interruption in the first second of your ad, and why the right discount depth can actually save you money.We also get into:✅ The one change that boosted ROAS and AOV by 20%✅ Why 40% discounts outperform 30% (and reduce ad costs)✅ The 5 ad hook formats that stop scrolls without looking like ads✅ How to pre-seed comments for maximum social proof✅ A roadmap to expand your DTC brand into the Nordics and Poland✅ The real cost of SaaS bloat—and why tools like Omnisend and WeeVee are better bets✅ A 30-second breathwork tool to calm your nervous system before big decisionsWhether you're running media, building funnels, or growing a global brand, this episode is a tactical masterclass on eCommerce growth, international expansion, and creative excellence.Timestamps:00:00 Cold open and common ecom mistakes00:02 Chris's origin story and early wins00:07 Creative focus and the “send to collections” landing page test00:12 First-second hooks that work now00:18 Comment strategy that boosts ROAS00:23 Building a testing culture across the funnel00:25 Creator partnerships driving outsized revenue00:27 Scaling to exit and stronger offers for BFCM00:34 Smart international expansion playbook00:38 AI creative toolchain in one canvas00:41 Email ROI and tool cost comparisons00:46 Big goals, happiness, and breathwork00:53 20 connected breaths demo00:57 Final advice for foundersHashtags:#DTC #Ecommerce #MetaAds #FacebookAds #CreativeStrategy #ABTesting #UGC #BlackFriday #InternationalExpansion #EmailMarketing #Omnisend #Klaviyo #AIinMarketing #RetentionMarketing #LandingPages #CreatorEconomy #ROAS #Podcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of All Killer No Filler, host Eric Dyck brings on Aves from Pilothouse and Ad‑Venturous to unpack how Halloween creatively primes brands for Q4 success.Key insights you'll get:How subtle seasonal signals—like leaves, emojis, earthy color palettes—increase ad engagement across categoriesWhy Halloween campaigns serve as strategic rehearsal for holiday launches and promo roadmappingWhen to dial back on heavy weekend sales in favor of lead‑in drops ahead of Q4The difference between taste and discernment when using AI in creative strategyTimestamps00:00 – Halloween shopping trends and early product drops02:10 – Boo baskets, nostalgia, and making products feel seasonal04:20 – Using colors, emojis, and small tweaks to boost click-through rates07:05 – Leveraging Halloween promos to prep for Q4 campaigns10:30 – Pricing strategies and early Black Friday deal positioning13:20 – Using AI in creative strategy and maintaining critical thinking skills15:40 – Taste vs. discernment: where humans win over AI in marketingHashtags#DTCMarketing #SpookySeason2025 #HalloweenMarketing #EcommerceStrategy #AdCreative #BlackFridayPrep #MarketingPodcast #DigitalMarketing #CreativeStrategy #AllKillerNoFiller Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupDr. Amy Beckley shares how her personal fertility struggles and scientific background led her to create Proov—a direct‑to‑consumer hormone testing platform that helps women measure PdG (progesterone metabolite), LH, estrogen, and FSH at home. The test, paired with a mobile app, provides an Ovulation Score and personalized guidance, aiming to shift women's health from reactive to proactive.Key Insights:Hormone imbalance affects ~80% of women (PMS, PCOS, infertility, perimenopause). Proov enables these women to spot issues early.Pioneer in FDA‑cleared PdG testing and companion app delivering quantitative hormone data.Early adopters came from fertility awareness communities—not what Amy expected, but critical to traction.Healthcare is not proactive—Proov aims to fill that gap with data, empowerment, and streamlined care via digital prescription options.Business strategy: Lean launch, Amazon traction, VC funding, packaging, internal app team (rather than outsourcing), community listening.Why It Matters for DTC & Founders:A real example of transforming personal pain into scalable DTC medical tech.Demonstrates the push-and-pull between Amazon's convenience and owning the customer via an app/email funnel.Exemplifies iterative product development, regulatory rigor, and educational storytelling in complex health markets.Timestamps:00:00 — Breaking Healthcare & The Birth of Proov02:00 — Amy's Journey: Miscarriages, Science & Building the Product04:00 — Understanding Hormones, Fertility & Proactive Testing08:00 — Fertility Challenges, IVF Costs & Industry Gaps12:00 — Finding Early Adopters & Gaining Traction Through Communities16:00 — Birth Control, Hormonal Imbalances & Long-Term Impacts20:00 — Fundraising, Amazon Strategy & Owning the Customer26:00 — Marketing Challenges, Education & Growing Awareness30:00 — Building the Proov App & Scaling Technology32:00 — Future Growth Plans, Proactive Hormone Health & MissionHashtags:#DTCpodcast #Proov #FertilityAwareness #HormoneHealth #WomenInBusiness #HealthcareInnovation #DTCbrands #AmazonStrategy #StartupGrowth #WomensHealth Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this DTC Podcast preview, we're featuring an episode from Ad-Venturous — our performance creative podcast hosted by Pilothouse strategist Avery Valerio.In Episode 11, Avery breaks down the big three content types you need to master: User-Generated Content (UGC), Creator-Generated Content (CGC), and Employee-Generated Content (EGC). You'll walk away with a clear sense of when to use each — and how to do it effectively.Inside the episode:The real differences between UGC, CGC, and EGC (and why it matters)Tips for briefing creators and making content worth watchingWhy EGC is emerging as a scalable trust-builder and underrated creative toolIf you're sourcing or producing performance creative at scale, this is required listening.Search "Ad-Venturous" in your podcast app and subscribe for weekly episodes on creative strategy that converts.Timestamps:00:00 - Introduction to Creator Content Types02:00 - Why UGC Matters and How to Use It Effectively06:00 - Building Community Through Authentic Customer Content14:00 - Creator Generated Content (CGC) Strategy and Best Practices22:00 - Employee Generated Content (EGC) and How It Drives Trust & Reach28:00 - Final Insights on Mixing UGC, CGC, and EGC for Brand GrowthHashtags:#UGC #CGC #EGC #AdventurousPodcast #DTCMarketing #ContentStrategy #SocialMediaMarketing #CreatorContent #DigitalAdvertising #MarketingInsights Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, we dig into the findings from the State of AI in DTC Marketing report, produced in partnership with Triple Whale. Our guest, Anthony DelPizzo, Director of Product Marketing at Triple Whale, walks us through how DTC brands are using AI—what's working, what's not, and where it's all headed.Key Insights:93.5% of DTC brands use AI today, but most still struggle with implementation clarity.Creative tasks are the top entry point, with tools reducing ideation and briefing time by 80–90%.Larger brands use AI for strategic ops like budgeting, forecasting, and media mix modeling.Only 60% of brands have anyone officially “owning” AI, which creates fragmentation.Trust is the biggest barrier—brands are hesitant to rely on tools without verifiable ROI.AI isn't the future—it's being used today in real DTC brands. But without a solid data foundation and clear org-wide strategy, most teams are under-leveraging the tech.This episode unpacks how brands are finding wins and where the gaps still lie.Download the report: https://www.directtoconsumer.co/partnerships/ai-in-dtc-marketingTimestamps00:00 Triple Whale's AI and Moby Chat Overview04:00 How DTC Brands Use AI for Creative and Copy08:00 AI's Role in Strategy, Forecasting and Attribution12:00 Using MMM and Moby to Optimize Marketing Spend18:00 The Rise of AI Agents and Their Business Impact22:00 Who Owns AI in Organizations and How to Scale It26:00 How Brands Start Small and Scale AI Usage30:00 The Future of AI-Driven Marketing and Persistent AI AgentsHashtags#DTCMarketing #AIinEcommerce #TripleWhale #MobyChat #DigitalMarketing #EcommerceGrowth #MarketingAI #AttributionModeling #MMM #MarketingAutomation #DTCBrands #AIForMarketing #MobyAgents #RetentionMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupOn today's DTC Podcast, Eric interviews Kris Dehnert, CEO of Dugout Mugs, the brand that turned baseball bat barrels into a $55M+ business.Kris shares his journey from early Facebook fan pages and Teespring to building a durable, licensed, retail-distributed sports brand. The conversation covers brand authenticity, partnerships, deal-making, AI in ecommerce, and the pitfalls of chasing vanity metrics.

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this DTC Podcast preview, we're featuring a tactical deep dive from The World's Best Retention & Email Podcast — hosted by Pilothouse's Jordan Gordon.In Episode 6, Jordan walks through the architecture of the only browse abandon email you'll ever need — covering everything from when to trigger it, how to segment it, and what content to include to drive conversions.What you'll learn:Why a single, well-built browse abandon flow can outperform segmented chaosThe ideal timing for follow-up emails (and how smart sending can break your flow)How dynamic product feeds and recommendation logic boost post-click performanceIf you run Klaviyo (or any email system), and you're ready to maximize low-cost revenue from high-intent traffic, this episode is essential.Search "TWBERP" in your podcast player and subscribe for more retention strategy drops weekly.Timestamps:00:00 — The only browse abandon email you need02:45 — Triggers and category-based segmentation05:30 — Building one clean funnel vs. multiple funnels08:20 — Timing strategy and smart sending best practices11:15 — Writing subject lines that actually drive clicks15:00 — Dynamic content & product recommendations18:10 — Hero shots vs. showing the product first21:20 — Leveraging dynamic merchandising tactics24:00 — Overcoming objections & adding brand storytelling28:00 — Funnel flushers and discount strategies34:00 — Common mistakes in browse abandonment emails37:10 — Building a shoppable landing page experienceHashtags:#EmailMarketing #BrowseAbandonment #EcommerceMarketing #RetentionMarketing #KlaviyoTips #DTCMarketing #ShopifyEmail #EmailFlows #CustomerRetention #MarketingStrategy Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this Bonus episode of the DTC Podcast, we welcome back Yash Chavan, Founder & CEO of SARAL, the platform helping DTC brands turn influencer marketing into a structured, scalable growth engine.If your current strategy feels like influencer roulette, this episode offers a smarter way.

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Ash Melwani, co-founder and CMO of Obvi, to unpack how the brand rebuilt its Meta ad infrastructure after being flagged under Meta's health and wellness restrictions—crippling performance overnight.Ash shares how Obvi reversed the damage, restored performance using server-side tracking, and evolved their media buying playbook to align with Meta's new Andromeda AI update.Whether you're running ads in the health space—or just looking to future-proof your Meta setup—this episode breaks down the tactics and tools you need to know.Key Insights:Meta Pixel Poisoning & Health Flagging Why Obvi's ad performance collapsed on New Year's Day, despite clean creative and strong landing pages.Outbound Click to LP View Ratio Decline A key diagnostic metric: How a drop from 85% to 50% signaled serious algorithmic deprioritization.Fixing the Pixel: Server-Side Tracking with Upstack Why basic Shopify–Meta integrations aren't enough anymore—and how Upstack helped restore ad performance within 7 days.Creative Testing in the Age of Andromeda Why fewer exclusions, broader creative variation, and campaign consolidation outperform previous testing methods.CAC Management via AOV Uplift How bundling top products into a kit helped boost AOV from $65 to $100—improving spend efficiency under higher CAC conditions.TikTok Shop GTM Strategy Why Obvi launched Discord-based creator communities, performance-based incentives (yes, even Teslas), and GMV-max ad programs.Retail Expansion Mindset With Obvi in 20K+ doors including Walmart and Dollar General, Ash shares why 2025 is the time to shift from DTC-first to mass awareness and in-store velocity.Timestamps:00:00 – Meta account flagged and overnight performance drop02:00 – Pixel health and the dangers of poor data tracking04:00 – Creative strategy shift post-Andromeda update06:00 – Why brands must show up on TikTok to stay relevant08:00 – Meta deprioritization signals and pixel troubleshooting10:00 – Ad testing framework for 2025 and campaign structure14:00 – How to improve landing pages and lift performance18:00 – Proxima, lookalikes, and AI-built audience targeting22:00 – TikTok Shop strategy with creator incentives and Discord28:00 – Retail expansion strategy and shift toward brand marketing34:00 – Building omnipresence in retail and mass marketingHashtags:#DTCMarketing #MetaAds #TikTokShop #PerformanceMarketing #CreativeStrategy #RetailMarketing #EcommerceGrowth #MediaBuying #PixelHealth #CollagenBrand Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIf Google Ads tells you 90% of your conversions are from new customers—you're probably being misled.In this episode, Eric sits down with Pilothouse's Dougie, who exposes one of the biggest attribution errors in digital marketing: Google's cookie‑based misreporting that makes you believe you're crushing new customer acquisition when you're actually…not.This episode is a must‑listen if you're spending on Google Ads and think you're scaling. You may just be paying full price to reacquire your own customers.What we expose in this episode:Why Google thinks nearly everyone is a new customer—and why that's falseHow cookie-based tracking is sabotaging your incrementalityWhy server‑side tracking (via Elevar) is the fix—and how to set it upThe real cost of bad data: wasted CAC, poor ROAS, and misaligned goalsHow to audit your own account to uncover the truthIf you're not feeding the right data to Google, you're training the algorithm to do the wrong thing. This is the fix—revealed.Timestamps:00:00 – Why Google's new customer data is misleading02:00 – The impact of server-side tracking on attribution04:00 – How Google misidentifies returning customers as new06:00 – Training the Google Ads algorithm with quality data08:00 – Using Elevar for accurate net new conversion tracking10:00 – Aligning campaign goals with business outcomes12:00 – Auditing new vs returning customer data14:00 – LTV, cookie policies, and the future of tracking16:00 – Why server-side tracking improves data fidelity18:00 – The rise of AI summaries and their SEO impact20:00 – Optimizing for ChatGPT and the future of AI searchHashtags:#GoogleAds #CustomerAcquisition #ConversionTracking #ServerSideTracking #Elevar #DigitalMarketing #DTCMarketing #PerformanceMarketing #AIsearch #EcommerceGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupKatherine Sakovich, CMO at Mira, shares how Mira scaled from chaos to a multi‑product hormonal health platform via community-led, educative marketing. Highlights explore positioning tactics, messaging for sensitive journeys, product‑marketing integration, and the evolving role of AI.Key Moments:Built early beta‑tester community into 18,000-member brand ambassador networkLaid tagline-offfer-tested messaging over media buys to human storiesDesigned marketing hires as strategic freelancers to scaleUsed beta feedback to inform educational and emotional copy strategyLayered performance media once trust and voice were groundedPositioned each product launch like an iPhone upgrade for community anticipationPartner-generated webinars (with doctors) became evergreen funnel assetsDeployed AI in support and fraud prevention—still cautious with patient‑facing AITimestamps00:00 Katherine's journey to becoming CMO at Mira02:00 Launching Mira from scratch and early growth strategies06:00 First key marketing hires and team structure08:00 How Mira built community and organic traction13:00 Webinar strategy and content wheel for education16:00 How product launches fueled Mira's long-term growth20:00 In-house vs agency media buying and working with Pilothouse24:00 Partnership strategies that actually worked27:00 Mira's next phase of growth and top-of-funnel focus30:00 How Mira uses AI in support, creative, and operations33:00 Favorite SaaS tools and tech stack powering MiraHashtags#DTCMarketing #HealthTech #FemTech #StartupGrowth #CMOInsights #CommunityMarketing #ContentStrategy #MediaBuying #EcommerceStrategy #DirectToConsumer Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupDTC professionals: discover why Amazon demands a unique strategy, not a copy‑paste from your DTC playbook.In this episode with Pilothouse Amazon Brain Trust, Rob & Clifford unpack:Why treating Amazon as “free traffic” undermines growthBest practices in listing creative, SEO, and media segmentationHow to avoid wasted cost chasing irrelevant keywordsImplications of Amazon's upcoming prep service cutoff in Jan 2026Why anonymous star ratings in seller feedback pose new risksListen to learn:Effective PPC structuring: exact, phrase, competitor campaignsReal‑world examples of spend optimization in running‑shoe brandsDefensive tactics before Amazon's policy changes go liveTimestamps00:00 Common Amazon misconceptions from DTC brands02:00 Why treating Amazon like DTC doesn't work04:00 How to approach Amazon like retail06:00 Amazon ad spend mistakes and missed ROAS10:00 Clifford's rant on seller feedback changes17:00 Amazon ends prep and labeling services20:00 Why brands now care more about buyer location24:00 Questions to ask your Amazon agency28:00 Automation vs manual control in Amazon adsHashtags#AmazonStrategy #DTCBrands #SellerFeedback #AmazonAds #EcommerceMarketing #AgencyTips #FBA #AmazonUpdates #PerformanceMarketing #DigitalCommerce Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupYuki Kinoshita returns to the DTC Podcast with an inside look at how Plufl turned viral buzz into sustainable growth. Since his first appearance, the brand has passed $4M in sales, added new SKUs like the Hugl cooling pillow, and faced a near-$8M retail setback due to sudden U.S. tariffs.In this episode, Yuki breaks down how Plufl:Navigated a 145% import tariff while keeping prices stableCut landed costs by $10+ per unit by reengineering their packagingTransitioned from novelty product to year-round problem-solverLeveraged creator content and press placements to power top-of-funnelUsed customer pain points to inform product developmentFor DTC founders navigating platform volatility, sourcing challenges, and product innovation, this episode delivers tactical insight.Timestamps:00:00 How Plufl went viral and dealt with knockoffs02:00 Shark Tank, tariffs, and losing $7M in retail deals08:00 Why Vietnam manufacturing isn't always cheaper12:00 Cutting COGS with packaging and operations18:00 The product that made Plufl profitable year-round24:00 Creating pet-parent solutions from customer feedback28:00 Seven figures from QVC and shopping networks32:00 PR, gift guides, and listicles as growth levers34:00 TikTok creator seeding and whitelisting strategy38:00 What's next for Plufl and the foundersHashtags:#d2cpodcast #plufl #dtcbrands #founderstory #ecommercegrowth #retailstrategy #tiktokmarketing #tariffimpact #prstrategy #productlaunch Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupThis episode dives deep into how Pilothouse treats content (video/still/UGC/EGC) as the primary growth lever entering Q4. They share frameworks for sourcing, testing, and iterating content to keep a creative pipeline fresh, attention‑grabbing, and funnel‑optimized.Why it matters to marketers/entrepreneurs:Video drives cold traffic; static drives conversions in retargetingDiverse creator mix fuels testing for persona resonanceQuick intro tweaking ( ess than 5 sec) can reignite stale top creativesSystems prevent creative decay and rising CPAs as ad costs increaseKey moments & insights:Content + system more than polished single visualsDividing creative types: CGC, UGC, EGCStock your creative trove by May–June for Q4 readinessTesting hooks at 3‑5 seconds yields outsized returnsWhen a top ad slows, pause it to surface the next best performerTimestamps:00:00 Setting Up Q4 Creative Systems02:00 Why Video Is Essential for Q4 Growth04:00 The Three Types of Video: CGC, UGC, EGC08:00 The Power of Employee-Generated Content12:00 Using Video vs. Static Creatives on Meta16:00 Creative Refresh Cycles and Testing Systems20:00 Beating the Winning Ad: Iteration Strategies22:00 Final Thoughts and Next StepsHashtags:#q4strategy #facebookads #ugc #creativeoptimization #d2cpodcast #egc #digitalmarketing #videomarketing #metaads #growthmarketing Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this bonus episode of the DTC Podcast, we reconnect with Liam Millward, Co-Founder & CEO of Instant, the retention marketing platform helping top e‑commerce brands turn anonymous traffic into incremental revenue. Instant installs in minutes, identifies up to 40% of previously unknown visitors, and triggers branded email flows through Klaviyo—no manual setup required.https://instant.one Why DTC listeners should care:As acquisition costs rise and margins tighten, converting the traffic you're already paying for is non-negotiable. Liam shares how Instant helps brands like ThirdLove, Truly Beauty, and Karen Kane generate compounding email revenue—often seeing 11–21x ROI in weeks, not months.In this episode, you'll learn:How Instant identifies and emails 40% of anonymous visitorsWhat makes Instant AI's flows more effective (and hands-free)Real-world case studies showing rapid, scalable email revenue growthWhy retention teams are using Instant as their co-pilot for Q4 prepWhat separates brands who see huge value vs. those who don'tIf your site gets traffic but your email list isn't growing fast enough—and your flows aren't converting as they should—this is the bonus episode to get ahead before Q4.Timestamps:00:00 - Why 98% of website traffic goes unidentified02:00 - Instant's founding story and mission04:30 - How brands can prep for Q4 success08:00 - Turning traffic into ROI through identification10:00 - Instant's results with brands like Liquid IV13:00 - Compounding revenue through retention16:00 - Who Instant is best suited for18:00 - A/B testing and measuring incrementality21:00 - Automating flows with Instant AI24:00 - What's next for InstantHashtags:#dtcpodcast #ecommercetips #blackfridaystrategy #emailmarketing #conversionrateoptimization #q4prep #retentionmarketing #klaviyo #incrementalrevenue #marketingautomation #shopperidentification #directtoconsumer #growthstrategy #founderstory #metaads Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we speak with Marnie Rabinovitch, founder of Thigh Society, the size-inclusive brand known for anti-chafe slip shorts. Marnie shares the origin story behind the product: a personal, frustrating experience with thigh chafe that sparked her to create something that simply didn't exist—lightweight, breathable long-leg underwear that isn't shapewear.She bootstrapped the brand with $8K in savings, grew it slowly while working full-time, and only went all-in when the opportunity was undeniable. Thigh Society has since sold over 2 million pairs, thanks to Meta ads, creator content, and a product that customers evangelize.Highlights:Product-market fit came from real lived painPaid Meta ads drove both growth and PRFounder content outperforms typical brand campaignsLean team; fully remote, fully freelanceResisted wholesale early to focus on simplicity and DTC marginsSEO and content strategy born from the words customers actually useDid you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Book a quick demo by August 1 to get your first month free and unlock a new incremental revenue channel before Q4: instant.one/dtcTimestamps:00:00 The origin of Thigh Society03:00 Solving a real pain point with long-leg underwear08:00 Bootstrapping with $8K and building a prototype12:00 Growing to $500K with no paid ads18:00 Use cases beyond chafing: sweat, comfort, modesty22:00 Meta ads and why founder content works29:00 Why Thigh Society stayed DTC34:00 Paid social leads to organic PR36:00 Direct response ads over brand-building38:00 How SEO and organic language drive rankingsHashtags:#DTC#ThighSociety#FounderStory#EcommercePodcast#DirectToConsumer#MetaAds#BootstrappedBusiness#ProductMarketFit#AntiChafe#ChubRubSolution#WomenInBusiness#ComfortWear#StartupJourney#ShopifyBrand#CustomerRetention#OrganicGrowth#UnderwearForWomen#CreatorContent#SEOForEcommerce#AuthenticMarketingSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this week's AKNF DTC Podcast discover how Pilothouse's TikTok Shop division empowers DTC brands to build self-sustaining commerce systems on TikTok.With Senior Account Manager Debbie, we unpack:

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we dive into the results of a survey of over 600 DTC brand operators, conducted in partnership with Keen Decision Systems. With Q4 2025 shaped by shifting tariffs, tight margins, and uncertain demand, we speak with Justin Jefferson, VP of Strategy & Insights at Keen, to unpack how brands are (and aren't) preparing for what's ahead.You can access the full Q4 Planning & Profitability Report here: https://www.directtoconsumer.co/newsletter/inside-q4-what-dtc-operators-are-seeing-saying-and-planningIf you're interested in the latest trends in marketing spend and performance, explore Keen's insights dashboard. It's continuously updated with timely, actionable data to help you stay ahead.Justin shares real-world insights into how leading DTC brands are making smarter decisions through scenario planning, forecasting, and more disciplined budget allocation—while calling out the traps many fall into, from knee-jerk cuts to overreliance on ROAS.Why less than 7% of brands are confident in their Q4 forecasts—and how to fix itThe danger of reactive planning and the real meaning of agilityHow scenario modeling helps brands balance margin defense with long-term growthWhy ROAS is outdated, and the move toward marginal ROI and long-term profitability modelingWhat large brands do differently: disciplined investment, top-of-funnel steadiness, and planning across multiple economic conditionsHow to rethink testing budgets and ensure you're not starting Q1 blindThis episode is for any brand operator looking to survive—and strategically grow—through an unpredictable Q4.Timestamps:00:00 Understanding Q4 Uncertainty in 202502:58 Why Contingency Planning Matters05:55 Top vs Bottom Funnel Spending Strategy08:13 Preparing for Margin Pressure and Tariffs11:45 How Mature Brands Avoid Going Dark14:20 The Problem with Relying on ROAS17:22 What to Know Before Scaling Experimental Budgets20:06 Underrated Ad Channels That Work22:58 Real Case Study: Avoiding Costly Inventory Mistakes26:30 Final Tips for Smarter Weekly SpendHashtags:#dtcpodcast#q4planning#ecommercemarketing#digitalmarketing#keendecisioning#roas#marketingstrategy#tariffs#marketingbudget#d2cpodcast#customeracquisition#topfunnel#brandstrategy#marketinginsightsSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast with Sarah Hoffman of Maker Wine — a deep dive into how Maker is rewriting the rules for wine. We cover:✅ Addressing canned-wine stigma with quality-first sourcing✅ Virtual tastings as a viral DTC engine✅ Omni-channel scaling from club to airlines✅ Smart SEO and content strategy for brand discoveryKey Takeaways:Premium sourcing & format matters – quality wine in cans changes perceptionStorytelling + education – QR codes, tasting notes, videos build trustSubscription evolution – customizable, exclusive member benefitsDistribution edge – club sales, wholesale rollout, United partnershipContent & community – blogs and events build brand and SEO credDid you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Book a quick demo by August 1 to get your first month free and unlock a new incremental revenue channel before Q4: instant.one/dtcTimestamps:00:00 Introduction & Maker Wine's Omnichannel Pivot02:00 From Beer to Wine: Sarah's Founder Story06:00 Why Most Canned Wine Fails (And How Maker Does It Differently)10:58 Virtual Tastings as a Growth Engine16:59 From DTC to United Airlines: Maker's Distribution Strategy22:55 Retail Marketing & Wine Club Strategy27:00 SEO, Creator Partnerships & Low Sugar Positioning32:50 Expansion Plans & NBA Arena Partnerships35:00 How Maker Showcases Diverse WinemakersHashtags:#dtcpodcast#makerwine#cannedwine#directtoconsumer#founderstory#beveragestartup#wineclub#virtualtasting#retailstrategy#seoformarketers#ecommercestrategy#winebranding#femaleentrepreneurs#omnichannelmarketing #independentwinemakers Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupToday's AKNF DTC Podcast Episode features the first ever episode from our sister podcast Ad-Venturous with Avery Valerio.Make sure to subscribe to Avery's podcast here: https://creators.spotify.com/pod/profile/ad-venturous/episodes/EP-1-A-Peanut-Butter-Sandwich-Could-Always-Lead-to-Disaster-e32himdWe see more ads in our day-to-day lives than ever before and yet most of them… kind of suck. What happened to the days of adventurous marketing? Alongside creative thinkers from a vast variety of professional backgrounds, we're diving deep into our favorite (and least favorite

To Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the Pilothouse DTC Podcast, Laura Thompson & Connie Lo share how they built Three Ships Beauty from a condo‑kitchen startup to scaling to 8 figure omnichannel success. They discuss:

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this no-fluff edition of All Killer No Filler, Jordan Gordon lays out the retention blueprint based on four fundamental customer cohort types. Whether you're selling one-time purchases or building a subscription empire, this episode helps you build the right post-purchase flows, campaign cadence, and automation strategies based on your actual repeat data.Key Takeaways:Acquisition Cohorts need evergreen “gauntlets” — front-loaded automation built once, used foreverBalanced Cohorts benefit most from segmented post-purchase flows that drive 30-60 day repeatRetention-Heavy Cohorts (like consumables) should use SMS and social to boost LTVSubscription Cohorts must push trials and upgrades fast — packaging insert CTAs and paid retargeting are keyThis episode isn't just about theory. It's about practical segmentation and flows to extract every dollar of LTV your cohorts are ready to give — without wasting effort on email trees that don't convert.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 - Four cohort profiles every DTC brand must know03:00 - How to approach retention for acquisition-focused brands08:00 - Email gauntlet strategies that boost first purchases10:00 - Tactics for balanced brands to drive second purchases17:00 - Segmented post-purchase flows vs. clean funnel approach22:00 - Classic retention businesses and high-frequency repeat tactics27:00 - Subscription-first brands and why LTV hinges on autoship33:00 - Building effective replenishment and subscription paths36:00 - Why inboxing, volume, and content drive retention success38:00 - Cohort analysis frameworks for optimizing retention strategyHashtags#DTCMarketing#EmailMarketing#CustomerRetention#EcommerceStrategy#ShopifyBrands#LTVOptimization#RetentionMarketing#SubscriptionBrands#PostPurchaseFlows#AKNFPodcast#TWBERP#Pilothouse Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to the DTC Podcast with Eric Dyck. Today, we're joined by Jason Prowd of AMP / Lifetimely to dive into how DTC brands can move from data paralysis to strategic action. Jason shares how cohort analysis, optimized subscription offers, and behavioral triggers unlock new revenue.Explore Lifetimely by AMP: https://useamp.com/products/analytics?utm_source=dtcnewsletter&utm_medium=podcast&utm_campaign=lifetimely&utm_content=trylifetimely Key Insights:Retention vs Acquisition: Why the second-half funnel yields better ROICohorts over Averages: Finding hidden cohorts with 2× LTV and reallocate spendSubscription Strategy: Optimize first-order vs ongoing discounts, plus surprise incentivesTest Culture: Run 2–4 week experiments, build a feedback loop for continual learningBehavioral Flows: Triggered campaigns outperform generic campaignsThis episode is packed with analytical tactics for performance marketers, founders, and operators aiming to optimize LTV and margins.Timestamps:00:00 - Why customer insights need constant validation02:00 - The danger of tracking too many metrics04:00 - How to find hidden revenue in underused cohorts08:00 - Lifetime value vs volume-driven strategies14:00 - How Lifetimely gives actionable analytics23:00 - Rethinking subscription discount structures29:00 - Flows vs campaigns in retention32:00 - Importance of behavior-based triggers and referral timingHashtags:#EcommerceData#CustomerInsights#DTCMarketing#LTVStrategy#SubscriptionOptimization#EmailMarketing#RetentionStrategy#CohortAnalysis#MarketingAnalytics#Lifetimely#AmpByShopify#FlowsVsCampaigns#CustomerSegmentation#IncrementalRevenue#MarketingStrategy Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast:We dive into how Adam Miller, founder of Revel Bikes, re-acquired his high-end DTC bike business after a private equity sale, a bankruptcy, and a founderless shutdown.Key moments organizational leaders and DTC entrepreneurs will learn:How founder control vs PE operations impacted Revel's culture, inventory efficiency, and profitabilityThe behind-the-scenes 10-day auction to buy back the company for pennies on the dollarTactical relaunch decisions: staffing lean, re-platform to Shopify, pricing –25–35%, direct Meta adsWhy founder-led DTC brands can beat PE‑backed exits with stronger purpose, brand affinity, and agilityWhy this matters:Learn to spot when PE control derails your brand's DNAUnderstand the power of founder-led rebirth with agility over scaleGet tactical takeaways on relaunching a DTC business post-bankruptcyDid you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 – Revel Bikes is back under founder ownership02:00 – Why Adam Miller sold Revel in 202104:00 – The company's decline under private equity06:00 – How inefficiencies and overspending led to closure08:00 – The emotional rollercoaster of losing the business12:00 – Outbidding others to buy Revel back14:00 – What Adam learned after stepping away16:00 – Changes in Revel 2.0: smaller team, DTC model18:00 – Lower prices, Shopify replatforming, Meta ads20:00 – Early traction and overcoming brand damage21:30 – Would he sell to PE again?Hashtags#D2CPodcast#FounderStory#RevelBikes#PrivateEquity#DirectToConsumer#Ecommerce#StartupJourney#DTCBrands#BusinessTurnaround#MountainBikesSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric Dyck sits down with Pilothouse's Amazon strategists, Rob & Clifford, to unpack why the shift to a four‑day Prime Day demands new levels of agility, budget strategy, and channel investment. They dive into:✅ Why a four‑day Prime Day is a marathon vs sprint — how slow starters can pivot mid‑event.✅ The importance of earning ‘Deal' badges, deploying virtual bundles, and flexing PPC budgets to capture peak demand.✅ Amazon's two‑part title rollout — how first‑mover SEO advantage could shift ranks.✅ Unlocking Amazon Marketing Cloud to separate new vs existing customer CAC, customer path analytics, and spend optimization.✅ Organic influencer virality—and hyper‑incentivized affiliate networks (40–50 % commissions)—as new secret weapons to dominate search and ranking.Highlights include: skyrocketing mid‑Prime pivot opportunities, real-time budget management, and competing in a zero‑sum Amazon ad ecosystem.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps:00:00 – Why Prime Day is 4 Days Long in 202502:45 – How to Prepare for Amazon's Mid-Year Mega Sale06:20 – What You Need to Know About Amazon Title Updates10:30 – Amazon Marketing Cloud: Opportunities and Limitations17:45 – Organic Influencer Hits and Amazon SEO Boosts23:00 – How to Leverage Creator Connections and High Affiliate Commissions27:15 – Final Tips for Winning Prime Day with a Holistic StrategyHashtags:#PrimeDay2025#AmazonMarketing#AmazonSellers#EcommerceTips#RetailStrategy#InfluencerMarketing#AmazonAdvertising#DigitalMarketing#AmazonSEO#PerformanceMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Trung Pham, founder of RYSE, shares how he turned paid ad funnels — usually used to drive DTC sales — into a reliable growth engine for equity crowdfunding, raising over $10 million to fuel smart-home hardware innovation.Join Ryse's Round! https://invest.helloryse.com/

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric Dyck hosts Taylor Cain and Jacob from Pilothouse Meta Brain Trust to unpack how high-volume DTC brands test creative at scale on Meta. Learn their hybrid approach using ABO for insight discovery and Advantage Plus/CBO for scaling winners—while keeping testing spend lean at 5–10% of total budget.Key Moments & Takeaways:30+ ads/week testing: how they structure ABO for high-velocity creative discoveryBudget allocation: keep risk predictable by dedicating a small portion to testsMeta signals: what defines ‘net-new creative' and how visuals/text/video intros affect deliveryAI vs. human oversight: balancing Meta's algorithm with strategic media buyingHealth & wellness challenges: dealing with regressions in data permissionsChannel diversification: why brands pivot to AppLovin amid Meta data limitationsSeasonality playbook: capitalizing on lower CPMs pre-summer and prepping for prime Q4Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 – Why July is the best time to stock the pond for Q402:05 – Creative testing structures: ABO vs. ASC vs. CBO06:50 – Meta's evolving definition of “net new creative”11:55 – How Meta's AI systems (Andromeda, GEM, Lattice) influence delivery17:35 – Health and wellness brands and Meta's tracking limitations22:00 – AppLovin's rise as an alternative channel for supplement brands23:45 – Prime Day effects on Meta ad performance and purchase intentHashtags#MetaAds#FacebookAds#CreativeTesting#EcommerceMarketing#DTCBrands#PerformanceMarketing#PaidSocial#DigitalAdvertising#PilotHouse#AllKillerNoFiller Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of DTC Podcast, Adam Miller, founder of Revel Bikes, shares how he bootstrapped a premium mountain bike brand — solving product complexity, managing cash constraints, and scaling to global distribution with only minimal paid marketing.Why it matters:Bootstrapping high-cost inventory with home equity linesBuilding authenticity through storytelling and PRTurning earned media into sales on long buying cyclesAligning team & culture around product passion, not spreadsheetsKnowing when to say no to big orders to preserve customer trustHighlights:Launch day success propelled by dual Pinkbike + EnduroMag reviewsLicensed a breakthrough suspension patent as product foundationFused retail credibility with DTC growthCustomer service = primary growth engineNavigated exit with alignment to partner sharing long-term visionDid you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 Intro and Revel's untraditional marketing approach02:00 Adam's early entrepreneurial journey in cycling06:00 Bootstrapping Revel with home equity and roommates09:00 The launch strategy: PR, product obsession, and authenticity12:00 Why community and lifestyle drove growth16:00 What made Revel bikes different: Suspension and design19:00 How Evergreen content and reviews outperformed paid ads22:00 Managing explosive growth and demand26:00 Turning down a $980K order to focus on customer experience30:00 Selling the business: The decision and process34:00 Post-acquisition transition and CEO handoff39:00 Reflections, purpose after exit, and what's nextHashtags#DTCPodcast#RevelBikes#FounderStory#EcommerceGrowth#OutdoorBrands#BootstrappedBusiness#ProductMarketing#BikeIndustry#DTCMarketing#CustomerExperience Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of All Killer, No Filler DTC Podcast, host Eric Dyck talks with Pilothouse's Technical Manager Richard about the expanding impact of California's CCPA/CPRA and evolving privacy laws across North America.Key moments to listen for:CCPA/CPRA 101 & penalties – Up to $7.5K per violation, private-data breach lawsuits, and agency enforcement Thresholds that trigger compliance – Revenue over $25M, 100K+ Californians' data, or data‑sale revenue ≥50%Multi‑state comparison – VA, CO, CT, and others have their own compliance standardsCompliance tooling deep dive – Shopify solutions (ConsentMo, Pandectis, SecurePrivacy) for banners, data access, and opt‑outsTracking vs. consent – Even server‑side tracking must respect opt‑outsCase study – A client lost 58% of Analytics data but only 4% of purchases after adding full compliance toolsFuture of data consent – How PIPEDA, GDPR-like shifts, and AI‑driven consent profiles are shaping privacyThis episode is essential listening for ecommerce and tech managers who need to navigate privacy law demands without compromising growth and analytics integrity.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 – Why eCommerce brands should care about CCPA02:55 – Overview of CCPA and CPRA regulations05:10 – Penalties for non-compliance with California privacy laws08:30 – Thresholds that trigger CCPA enforcement11:05 – What personal data qualifies under CCPA14:00 – Which US states have privacy laws beyond California17:00 – How to make your Shopify store CCPA compliant20:15 – Server-side tracking and compliance limitations23:30 – Real client example: Data loss vs purchase impact27:50 – Impact of consent banners on analytics and conversions31:10 – Managing existing customer data for compliance34:10 – The future of personal data and AI-managed privacyHashtags#consumerprivacy#ccpa#ecommercelaw#dataprotection#cpra#shopifycompliance#usprivacylaws#servertracking#retargeting#googleanalytics Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletter

To Subscribe to DTC Newsletter - https://dtcnews.link/signupThis episode dives deep into how a major global brand (Barilla) reimagined Back to Nature with a bold rebrand strategy anchored in nostalgia, joy, and simple ingredients. Hear why shifting from a plant‑based tagline to a "Better‑For‑You Remix of Classics" helped unlock broader consumer appeal, fortified by skinnier SKU range and sharp creative decisions.

To Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Braydon, Senior Content Manager at Pilothouse, dives into how he uses AI to streamline client calls, automate creative workflows, and reclaim time. Below are the standout tactical takeaways:

Subscribe to DTC Newsletter - https://dtcnews.link/signupTrevor Zacny from Shiti Coolers joins the DTC Podcast to share how he and his brothers transformed a napkin joke into a viral sticker business, and then into the world's first party cooler brand. This episode dives deep into humor-led branding, event-based growth, and the transition from parody to premium product.Shiticoolers.comYou'll learn:Why humor can be a powerful differentiator in product categories saturated with status and performance brandsHow Shiti Coolers went from $0 to $320K in sticker sales in year oneHow events like NASCAR and country music festivals became revenue powerhousesThe importance of maintaining product quality in a humor-first brandBuilding community through social, SMS, and in-person eventsLessons on cash flow, capital allocation, and surviving growing painsWhy storytelling and founder-led content is their next big opportunityIf you're thinking about growing a lifestyle brand, building a loyal following, or just want to learn how to make funny marketing actually drive revenue, this one's for you.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 - How Shiti Coolers Made $320K from Stickers02:00 - From Festival Joke to Full Lifestyle Brand05:00 - Launching the First Party Cooler07:00 - Lessons from the First Cooler Launch10:00 - Balancing Humor and Product Quality12:00 - Competing with Yeti Without Copying It15:00 - Building the Community Through Events and Social17:00 - In-Person Events vs. Paid Media Growth20:00 - Collaborations with Kid Rock, Realtree, and Bill Murray23:00 - Navigating Tariffs and Global Manufacturing25:00 - Working with Family as Co-Founders27:00 - Hitting a Cash Wall and Finding Strategic Investors30:00 - How They Choose the Right Events32:00 - Storytelling as a Growth Opportunity34:00 - Wholesale, Seasonality, and Global Expansion PlansHashtags#shiticoolers#dtcpodcast#founderstory#ecommercebranding#lifestylebrand#productlaunch#d2cmarketing#familybusiness#retailstrategy#tariffs#brandcommunity#humorinmarketing#eventmarketing#wholesalestrategy#coolerbrand Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupHow does a luxury cookware brand maintain a 40% repeat purchase rate?In this episode of The World's Best Retention and Marketing Podcast, Christina Chonody, Senior Director of Marketing at Hestan, shares the high-performance tactics behind their content-led retention strategy. From culinary storytelling and chef partnerships to plain-text emails that outperform flashy designs, Hestan proves that real value—not discounts—drives repeat purchases.Subscribe to TWBERP on Apply or Spotify here: https://open.spotify.com/show/30OswCnXzinWp0zBP1kenR?si=gFxF-OOsQY2FNh0Tc_1Q0A Listen to learn:Why HTML-light emails often outperform design-heavy onesHow Hestan aligns paid ads and retention messaging across the funnelWhat kind of content fails in acquisition but thrives in lifecycle marketingHow chef-driven storytelling builds trust and brand loyaltyWhether you're running retention or brand, this is a must-listen for high-AOV growth in the DTC space.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 Repeat customer rate and long-term brand strategy02:00 Storytelling and chef partnerships at Hestan06:00 Why NanoBond cookware changes the cooking experience10:00 Building brand equity through email content18:00 HTML vs full design emails and their performance22:00 How paid and retention channels work together27:00 Email's dual role in CRO and branding30:00 Strategic use of SMS and loyalty programs33:00 Segmenting by product line to scale36:00 Email's impact on premium brand perceptionHashtags#emailmarketing#retentionmarketing#cookwarebrands#dtcpodcast#brandstorytelling#contentmarketing#luxurybrands#ecommercegrowth#customerloyalty#emailstrategy Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we're joined by Garrick Tiplady, Global Head of SMB Group at Meta, and Yingying Kuang, Head of Ecommerce and Growth at Kitsch. They share practical insights into how AI tools are reshaping media buying—not replacing it, but making it more efficient and creative.From Zuckerberg's recent comments about simplifying campaign setup to the real-world tactics Kitsch uses to launch 100 creatives a week, this episode is filled with straightforward strategies for scaling performance marketing. Garrick and Yingying discuss how Meta's Advantage+ and GenAI Creative tools support human creativity and free up media buyers to focus on strategy and storytelling.Key insights:Why creative is targeting, and how AI helps scale itHow Kitsch leverages AI for creative production, testing, and analysisThe balance between automation and human strategy in performance marketingMeasuring incrementality and understanding attribution beyond last-clickPreparing for Q4 with proven creative and campaign strategiesThis is a must-listen for media buyers and marketers who want to leverage AI tools without losing sight of strategy, customer connection, and real business impact.Find out more at https://www.facebook.com/business/news/meta-advantage-explained-in-two-minutesTimestamps00:00 – How Kitsch approaches Meta's automation and creative strategy02:15 – Why creative diversification outperforms targeting hacks04:30 – Retargeting strategy and why it's not one-size-fits-all07:00 – Meta's view on freeing up time for creative strategy09:15 – Using Gen AI to boost creative volume and performance11:30 – Measuring incrementality with Meta tools and Northbeam14:00 – Multi-channel attribution and retail halo effects16:15 – Testing Q4 offers early and holiday creative strategies18:30 – How creators and partnership ads drive 15–25% higher ROAS20:30 – Final advice for mastering Meta media buying in 2025Hashtags#dtcpodcast#mediabuying#metaads#genai#ecommercemarketing#kitschbrand#advertisingstrategy#q4planning#creatorads#digitalattribution#incrementality#performancecreative Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupToday we're joined by Charlotte Trecartin, the founder of Char Charms, a brand creating customizable accessories for drinkware. Charlotte's journey from handmade prototypes in her college dorm room to nationwide deals with Target and Dick's Sporting Goods offers a masterclass in category creation and scaling.In this episode, we dive into:Why starting scrappy can be your biggest asset in product development.How TikTok virality and LinkedIn cold outreach helped Char Charms secure major retail deals.Strategies for differentiating product lines between DTC and retail to maximize growth.The challenge of scaling production from handmade to mass manufacturing.Future plans including collaborations with major brands like Hello Kitty.Whether you're a founder, marketer, or entrepreneur, this episode offers practical takeaways you can implement today.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtc Timestamps00:00 - Launching Char Charms and early prototypes02:00 - How Charlotte connected with retailers like Target and Dick's04:00 - TikTok as a growth engine and content strategy06:00 - Insights from Charlotte's door-to-door sales background08:00 - Leveraging LinkedIn to secure retail partnerships10:00 - Target nationwide launch and SKU expansion12:00 - Challenges of launching into retail and margin management14:00 - Vision boards and goal-setting approach16:00 - The role of mentors in Charlotte's journey18:00 - Future plans: Collaborations with big brands and DTC focus20:00 - Key advice for entrepreneurs and TikTok consistencyHashtags#DTC #ecommerce #startupstories #retailstrategy #tiktokmarketing #entrepreneurship #hydrationaccessories #mentorship #growthmindset #brandcollaborations Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, host Eric Dyck welcomes Avery from Ad-venturous and Taylor Cain from Pilothouse to break down key takeaways from Mother's Day campaigns and how they inform Q4 preparedness.

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric interviews Alex Yancher, Co-founder & CEO of Passport, a leading global ecommerce provider powering end-to-end growth for fast-growing DTC brands. Alex breaks down the seismic shifts caused by recent tariff increases, how duty drawback programs work, and why every DTC brand is now — whether they realize it or not — a global brand.Key Takeaways:The US tariff floor is rising to 30–50%, reshaping cost structures for brands.Duty drawback offers a refund path — but only if your inventory data is airtight.Smart DTC brands are moving inventory directly into high-performing international markets.Localizing checkout and language increases conversion rate abroad.DDP (Delivered Duty Paid) shipping avoids post-delivery sticker shock, improving customer experience and LTV.Learn how Passport is helping brands like Dolls Kill, HexClad, and others navigate this new era of global DTC.

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, IQBAR founder Will Nitze shares his journey from burnout in the corporate world to launching a bar brand rooted in cognitive nutrition. He walks through the steps that took IQBAR from kitchen counter tests to Amazon bestseller and retail mainstay.What you'll hear is less about hacks and more about the fundamentals: why starting online mattered, how feedback drove product-market fit, and what it really takes to scale profitably in CPG today.Key topics include:Launching DTC to validate demand and iterate fastWhy clean label and plant protein were non-negotiablesPackaging shifts driven by real-world feedbackScaling into retail once logistics and cost structures were optimizedViewing DTC as one piece of an omnichannel puzzleIt's a grounded roadmap from someone who's done the work—no shortcuts, just thoughtful strategy.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps:00:00 – How IQBAR started from a personal health journey02:55 – From kitchen experiments to product-market fit07:10 – Why the brain-focused bar category was a white space12:10 – DTC vs Amazon vs retail: channel strategy evolution17:45 – Profitability, scaling, and efficient COGS in CPG22:50 – Brand evolution: packaging, messaging, and keto pivot27:10 – Retail shelf strategy and planogram insight31:25 – Podcast and display ads as top-of-funnel growth levers34:45 – DTC Twitter, omnichannel mindset, and business realism37:55 – Exit strategy, Mars dreams, and post-exit vision41:00 – Tariffs, supply chain chaos, and CPG realitiesHashtags:#IQBAR#dtcpodcast#consumerpackagedgoods#ecommercegrowth#omnichannelstrategy#dtcbrand#scalingcpg#founderjourney#brandbuilding#podcastmarketing#supplychainchallenges#cleanlabelproducts#retailstrategy#amazonads#shopifysuccess Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric Dyck sits down with Dougie and Adam from Pilothouse to talk about how to properly structure YouTube ad campaigns for long-term brand growth.Dougie and Adam share the evolved Pilothouse perspective on YouTube—not as a direct response platform, but as a powerful top-of-funnel awareness channel. Learn how structuring campaigns based on funnel stages, matched with tailored creative and measurement, can lead to more efficient spend and more impactful marketing.Key Takeaways:Why 80–90% of YouTube spend should be top-of-funnelHow to segment users into unaware, aware, consideration, and actionThe importance of creative matching for each funnel stageHow to track impact via Brand Search Lift and Google measurement toolsWhy a minimum $10K investment is required to see true performance from YouTubeIf you're using YouTube like it's search or shopping, this episode might shift your entire approach.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 Scrappy content is outperforming polished YouTube ads02:00 Shift to demand gen campaigns and YouTube Shorts strategy04:00 Google's most impactful scrappy ad example07:00 Why organic-looking creative builds more trust09:00 Brands mimicking UGC for TV and YouTube performance12:00 Man-on-the-street ad formats and scripting tactics15:00 Best practices for capturing authentic reactions17:00 Key ad structures: hook, face, CTA, and humor20:00 How to retarget viewers and build down-funnel sequences22:00 Geo-targeting and brand saliency measurement toolsHashtags#YouTubeAds#UGCMarketing#DTCMarketing#PerformanceCreative#MediaBuying#VideoAdvertising#MarketingPodcast#CreativeStrategy#AdSequencing#BrandGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Jeremy Foreshew from Talkable to explore how brands can leverage referral marketing to drive sustainable growth.Key Insights:The Decline of Traditional Advertising: Challenges with rising digital ad costs and the shift towards owned channels.Referral Marketing Mechanics: Understanding the components of a successful referral program.Innovations in Referral Sharing: Introducing Talkable Wallet for seamless mobile referrals.Case Studies: Real-world examples of brands achieving significant CAC reductions.Strategic Implementation: Best practices for timing, segmentation, and offer structuring.Takeaways:Referral marketing can dramatically lower acquisition costs.Personalized and timely referral offers enhance customer engagement.Innovative tools like Talkable Wallet make sharing effortless and effective.If you're a DTC brand looking to build effective referral programs that reduce acquisition costs, enhance customer loyalty, and simplify the referral process to drive sustainable growth, this episode is a must listen.Turn your existing customers into a high-performance revenue channel. Get connected with a Talkable referral expert at www.talkable.comTimestamps00:00 - Why referral marketing reduces risk and boosts ROI02:00 - The problem with paid acquisition in today's ad landscape04:00 - How referral loops drive compounding customer growth06:00 - $500M in revenue from one Talkable client case study08:00 - The Talkable Wallet and how it solves real-world sharing10:00 - Crafting irresistible offers that drive actual referrals12:00 - How white-glove service removes the need for internal headcount14:00 - Identifying the “moments of delight” for peak referral success17:00 - Referral marketing mistakes: set-it-and-forget-it, generic offers20:00 - Creative placement ideas: packaging, QR codes, yard signs22:00 - Viral loops and LTV: why referrals outperform paid ads24:00 - Framing referral marketing to get CFO and CEO buy-inHashtags#referralmarketing#customeracquisition#dtcpodcast#talkable#ecommercemarketing#brandgrowth#retentionmarketing#d2cbrands#lifetimevalue#performancebranding#ownedmedia#viralgrowth#marketingstrategy#emailmarketing#customerloyalty Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we're joined by Steve Schwartz, founder of Art of Tea. From starting with a backpack and a phone bill to serving Google HQ and the White House, Steve's journey is rooted in deep product integrity and radical education.Listen in to discover how blending Ayurvedic principles with luxury sourcing has positioned Art of Tea as a quiet giant in the wellness beverage space.What you'll learn:The logistics of sourcing and storing elite-quality tea ingredientsHow subscription, loyalty, and a mobile app drive retentionThe unexpected ROI of writing a founder-focused brand bookWhy brand partnerships with Hollywood and the White House matterDid you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps0:00 Intro and Origin Story of Art of Tea2:30 The Hero's Journey: From Caregiver to Tea Entrepreneur6:10 Breaking into Hospitality: Wolfgang Puck and Caesars Palace9:00 The Truth About Supermarket Tea11:00 Tea as a Health Ritual and Mindful Practice14:00 Launching DTC with Dreamweaver and Early Lessons18:00 Blending Tea with Ayurvedic Principles21:00 Growing Through Education and Teaching at Conventions24:00 Subscription and Loyalty Programs That Work26:00 Using Events, PR, and a Mobile App for Brand Awareness29:00 Collaborations with Paddington, Dune, and the White House34:00 Long-Term Vision and Staying Mission-Aligned38:00 Final Advice for Founders and EntrepreneursHashtags#DTCpodcast #ArtOfTea #TeaBusiness #FounderStory #EcommerceStrategy #SubscriptionModel #TeaEducation #ConsumerBrand #SteveSchwartz #TeaCulture #WholesaleToDTC #BrandBuilding #MindfulBusiness #ProductQuality #SustainableGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, host Eric Dyck sits down with Kyle Hitchcox, founding partner at Pilothouse, co-founder of the DTC Newsletter, and now a builder behind Warpdrive, a performance-driven CRO tool. This conversation is a masterclass in how content can power agency growth. Kyle shares how Pilothouse grew from affiliate roots into a 180+ person agency, how DTC media became a top-tier lead source, and how LinkedIn is now driving qualified deal flow. If you're building an agency, running a service business, or scaling a DTC brand, this episode breaks down the tactical frameworks behind Pilothouse's success.Follow Kyle's LinkedIn Content Journey: https://www.linkedin.com/in/kylehitchcox/

Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast! In this episode, Eric sits down with Tomer Tagrin, Co-Founder and CEO of Yotpo, the leading retention marketing platform for e-commerce brands. Tomer shares the behind-the-scenes story of Yotpo 2.0, a complete transformation across product, pricing, service, and marketing — built to serve the modern DTC ecosystem.Key Insights:How Yotpo rebuilt its product team to innovate faster in reviews, loyalty, and SMSThe real cost and payoff of changing a large SaaS company's cultureWhy AI will erase code as a competitive moat — and what brands should prioritize nowHow Yotpo is preparing brands for a future of one-to-one loyalty marketingThe strategic power of investing in agency partners beyond simple referralsIf you're building a DTC brand, working at an agency, or leading a SaaS platform, this episode is packed with practical lessons on what true business evolution looks like in 2025.Timestamps00:00 – Why Yotpo Had to Reinvent Itself02:15 – Tomer's Health Journey and Personal Transformation04:50 – Rebuilding Yotpo's Culture from the Inside Out08:10 – AI's Role in Yotpo's Product and Marketing Innovation12:30 – Competing with Klaviyo and the Future of ESPs16:00 – The Power of AI-Driven Loyalty and Reviews18:30 – Yotpo's CDP Acquisition and Vision for 1:1 Marketing21:00 – Why Agencies Are Critical to Yotpo's Ecosystem23:20 – The Marshmallow Test and Long-Term Thinking26:45 – Advice for Founders Navigating Economic Uncertainty30:00 – Yotpo's Future Vision and Personal Habits for Peak PerformanceHashtags#DTCpodcast #Yotpo #EcommerceStrategy #TomerTagrin #RetentionMarketing #AIBusinessTools #CustomerExperience #DirectToConsumer #SaaSInnovation #AgencyGrowth #EmailMarketing #SMSMarketing #CustomerLoyalty #FounderMindset #DigitalTransformationSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric welcomes Jordan Narducci—former Global DTC lead at Kellogg and VP at fast-growing supplement brand Momentous. Now an independent consultant, Jordan shares tactical insights on how brands can transform their subscription and retention strategies to dramatically increase lifetime value (LTV).Key Topics:Why subscription design matters more than most marketers thinkHow Momentous grew subscription opt-in from 20% to 50%Common mistakes in welcome offers and retention emailsHow to use churn surveys, pause flows, and tiered discounts to prevent cancellationsLoyalty vs. cashback: What actually works in 2025The case for paid memberships as an alternative to subscriptionsToolkits: From Recharge to Loop and AI-powered CXJordan breaks down the analytics, experiments, and frameworks he uses to drive growth in mid-market DTC brands. Whether you're running a supplement brand or looking to scale retention in apparel or beauty, this episode is packed with actionable insights.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 – Why Most Brands Undervalue Subscription Offers02:15 – Lessons from Running DTC at Kellogg04:30 – Subscription Strategy in Premium Food & Beverage08:00 – Tripling Subscription Opt-ins at Momentous11:00 – Retention vs. Acquisition: The Overspend Trap14:00 – When Giving Too Much Increases Churn18:00 – Retention Tactics: Free Gifts, Rituals, and Habit Loops20:45 – How Subscription Reduces Reliance on Email & SMS24:00 – Creating “Black Friday Every Day” Offers28:00 – Churn Prevention via Smart Cancellation Flows31:00 – Paid Membership Models for Apparel & Non-Habitual Brands34:00 – Tool Stack & Platform Recommendations36:00 – The Power of Real-Time LTV Dashboards38:00 – Building a Consultancy & Website with AIHashtags#subscriptionstrategy #dtcpodcast #ecommercetips #retentionmarketing #ltvoptimization #dtcbrands #recurringrevenue #shopifyapps #customerloyalty #ecomgrowth Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, we sit down with Zavire from Pilothouse's Google team to dissect a common problem many DTC brands face: Performance Max campaigns that stagnate after a few months of initial success.You'll hear exactly how Pilothouse helped Benji Sleep break out of this “PMAX plateau” by overhauling their campaign structure — and why the first move was to turn the campaigns off.Key Learnings:Why PMAX campaigns often stagnate after 3-4 monthsThe power of a 5-7 day PMAX "off period" to reset bidding algorithmsHow segmentation by product or audience unlocks better signal quality and performanceStrategic product feed enhancements that drive Shopping ROIThe myth of audience signals in PMAX and how to work around itHow scripts can provide campaign-level transparency across Google placementsHow a restructured PMAX approach delivered a 37% ROAS lift and 2.2x conversions for Benji SleepIf your Google Ads results are fading, this episode gives you a practical, tested playbook to turn things around.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 – Why PMAX Campaigns Plateau After 3-4 Months02:05 – Common Pitfalls: CPC Drops and Irrelevant Traffic04:15 – How to Reset PMAX: Turn Off and Rebuild06:30 – Campaign Segmentation for Product & Audience Clarity08:45 – Overcoming Performance Spiral With Strategic Breakouts11:00 – The Myth of Audience Signals in PMAX13:00 – Strategic Feed Optimization and Supplemental Data15:00 – Campaign Structure: Before vs After (Benji Sleep Case Study)18:00 – Breaking Out Asset Groups vs Full Campaigns20:00 – ROAS Lift + Conversion Volume Gains21:20 – Using Scripts to Track PMAX Placements & AttributionHashtags#pmaxstrategy #googleadsoptimization #dtcpodcast #roasgrowth #performancemarketing #ecommercetips #mediaoptimization #pilothouse #googleadscampaigns #dtcbrands Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupInside the Growth of Pins and Aces: Scaling a Golf Lifestyle Brand with Nicklaus MertzToday on the DTC Podcast, we sit down with Nicklaus Mertz, founder of Pins and Aces, a golf brand that grew from a side project to a $25M+ powerhouse. Nick shares the step-by-step tactics that fueled their expansion, including limited-edition drops, a focus on profitability, live selling innovations, and the acquisition of Edel Golf.Key Moments:How Pins and Aces started with $6K and a headcover ideaBuilding a brand beyond Alibaba sourcingLaunching viral products like the Beer Sleeve and Liquor StickOmnichannel expansion: Retail + DTC synergyGrowing without raising outside capitalLeveraging community feedback to design new productsAcquiring Edel Golf to move into hardwareTakeaways for Entrepreneurs:Start small, iterate fast, and evolve from customer feedbackCommunity building beats traditional influencer marketingDrops are a sustainable engine for long-term growthData-informed product development with tools like ParticleDid you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 – How Pins and Aces Started from a $6K Side Hustle02:00 – Turning a DIY Golf Product into a Real Business08:00 – Building a Brand vs. Drop Shipping Products14:00 – Collaborations with South Park and Hey Dude Shoes19:00 – The Bud Light Collab That Changed Everything22:00 – Drops, Content Strategy, and Creating Community26:00 – Exploring Live Selling and Whatnot Platform31:00 – Scaling the Brand While Maintaining Profitability35:00 – Exit Strategy and Potential Strategic Buyers38:00 – Using Particle to Track Competitor PerformanceHashtags#dtcpodcast #pinsandaces #ecommercegrowth #golfbrand #founderstory #productdrops #liveshopping #influencermarketing #dtcmarketing #brandcollabs Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupOn today's special solo episode of the DTC Podcast, Aves from Pilothouse shares a tactical breakdown of the most common — and costly — mistakes brands make in their paid social ad accounts. Based on years of auditing hundreds of accounts, Aves reveals exactly why many DTC businesses struggle to scale, and what to fix immediately.Key insights you'll learn:Why balancing branded and UGC-style content is critical for a healthy ad account.How underutilized founder stories are hurting DTC brand performance.Why too much "random" content without strategy will plateau your growth.The critical importance of platform-specific editing and quick hooks.Why brand storytelling IS performance marketing in today's DTC landscape.Takeaways for DTC founders and marketers:Start developing founder-driven content early — it scales with you.Build ads with both sales and brand identity in mind.Shorten your videos and frontload product clarity immediately.Always edit for placement — losing attention is losing money.Invest in building soul and identity into your ad library, not just clickbait.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps:00:00 Common Creative Mistakes in Meta Ads02:10 Why Limited Creative Range Hurts Performance04:30 The Power of a Strong Founder Story07:00 Why Too Much Random Content Backfires09:20 Stop Using Long, Low-Impact Video Ads11:40 Editing for Specific Ad Placements is Non-Negotiable14:30 Why Soulless Ad Libraries Kill Your Brand17:00 Brand vs. Performance? They're the SameHashtags:#MetaAdsTips #DTCMarketing #PerformanceCreative #FacebookAdsStrategy #DigitalAdvertising #CreativeStrategy #MarketingMistakes #FoundersStory #BrandMarketing #MediaBuying Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video