DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signupRob Fraser, founder of performance sock brand Outway, returns to the DTC Podcast to share how his business rebounded from flat growth to profitable eight-figure scale. Rob reveals exactly how Outway added Amazon, wholesale, and U.S. distribution, and why 2026 is all about community and brand.This is a must-listen for brand owners scaling past $5M and trying to professionalize ops, expand markets, and stay profitable while doing it.

Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to the DTC Podcast. Today we're joined by Taylor and Jacob from Pilothouse to break down how Meta's Andromeda engine is reshaping DTC paid advertising.In this episode you'll learn:Why creative now is targeting — and how high‑performing DTC brands are shifting their media buying accordingly.The 3‑3‑3 framework for testing ads in an Andromeda‑driven environment (three funnel stages × three distinct angle concepts × three formats).How to restructure your ad account: fewer campaigns/ad sets, more ad‑level variation, and faster creative refreshes — plus what this means for your Q4 plan.What this means specifically for subscription or newsletter models with short consideration cycles — how to leverage persona messaging and feed the machine.Why old targeting hacks and incremental tweaks won't cut it anymore — and what you should stop doing.Whether you're running e‑commerce, subscription, or service‑based DTC marketing, this episode gives you actionable frameworks and change‑management steps to align your creative and account structure with the latest Meta delivery technology.Timestamps00:00 – What is Andromeda and how Meta's new retrieval engine works04:00 – The role of Gem, Lattice, and sequence learning in Meta's ad delivery06:00 – How Andromeda is changing creative strategy for Q4 campaigns08:00 – Why ad variety now matters more than small creative tweaks10:00 – How to test and structure creatives effectively under Andromeda12:00 – Simplifying campaign structure and letting AI optimize at the ad level15:00 – Old vs. new media buying tactics and how performance patterns have shifted17:00 – Why broader creative diversity leads to more winners in Andromeda19:00 – Early Q4 insights and what brands should expect20:00 – Framework for distinct angles and creative refresh cadence23:00 – The evolution toward true marketing strategy over media-buying hacksHashtags#MetaAds #AndromedaUpdate #PerformanceMarketing #DigitalAdvertising #MediaBuying #FacebookAds #CreativeStrategy #Q4Marketing #AdOptimization #MarketingPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF554Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Arthur Querou, founder of Vibe.co, and Adam Terry, CEO and co-founder of Cantrip Seltzer, unpack how Cantrip (a hemp/THC beverage brand) uses Vibe.co to turn streaming TV into a performance acquisition channel — not just branding. They dig into targeting, creative strategy, measurement, and scaling in a regulated vertical.What you'll hear:Why CTV is more than just prestige — how hyper‑targeted performance TV delivers ROASHow Vibe.co's identity-first model differs from inventory-first CTV platformsCreative strategies that work (and decay) in this new channelLessons in scaling — starting with retargeting, measuring incrementality, managing creative fatigueThe future: AI + hyper-personalization in TV adsKey moments to listen for:Adam's early success in 3–4× ROAS within weeks of testing CTVArthur's view that “Vibe buys identity first” as a core differentiatorTheir predictions on AI-generated individualized adsIf you're a performance marketer or DTC founder curious about how streaming TV can actually move the needle — especially in restricted verticals — this is a must-listen.Learn more about Vibe.co here: http://vibe.co/Timestamps00:00 - How Vibe Differs from Other CTV Platforms02:00 - Why Cannabis Brands Thrive on Vibe04:00 - Measuring ROAS and Performance on Vibe07:00 - Hyper Targeting and Buyer Profiles Explained10:00 - How Cantrip Uses Data for Smart Targeting12:00 - Scaling CTV Campaigns vs. Meta Ads15:00 - Why TV Ads Build Trust and Prestige17:00 - Buying Identity vs. Inventory in CTV20:00 - Cantrip's Path to Profitable CTV Ads23:00 - Using AI Tools to Create Effective CTV Ads25:00 - What Type of Creatives Work Best on CTV27:00 - The Future of AI-Generated Ads on TV29:00 - How Vibe Uses Household-Level Data for Targeting32:00 - Hyper-Personalized Ads and The Future of Targeting33:00 - Vibe's Growth Story and CTV Momentum35:00 - Incrementality, MMM, and Measuring CTV Success36:00 - Cantrip's Q4 Plans and the Rise of AI Creators37:00 - How to Get Started with Vibe.coHashtags#CTV #StreamingAds #PerformanceMarketing #DTC #AdTech #VibeCo #Cantrip #ConnectedTV #AIAds #MediaBuying #Programmatic #DigitalAdvertising #MarketingStrategy #BrandGrowth #AdPerformance Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Bart Szaniewski, co-founder of Dad Gang, returns to the DTC Podcast to explain how his brand scaled from 100k to over 700k hats sold — without changing a thing. No team. No fancy stack. Just staying consistent with community engagement, emotional storytelling, and founder hands on lean tools.What you'll learn:The power of customer co-creation and community feedback loopsWhy keeping the same tools and playbook can scale further than you thinkHow story-driven products and organic endorsements drive sticky growthTactics behind spontaneous but effective 48-hour product launchesBest moments:How a boosted post helped launch the brand to 100kThe world tour tee and the deeper meaning in productTurning organic athlete engagement into brand liftThe creative stack: iPhone, Canva, CapCut, and a storyIf you're tempted to overhaul your marketing every 6 months, this episode will have you rethinking that urge.Timestamps00:00 Building Dad Gang from Garage to 700K Hats Sold02:00 Keeping Growth Simple and Stress-Free04:00 The Power of Community and Customer Feedback06:00 Storytelling and Emotional Ads that Drive Connection08:00 Turning Organic Wins into Paid Success10:00 Product Launch Strategy and Creative Process12:00 Easy-Mode Tools: Canva, CapCut, and AI for Creators14:00 Authenticity, Athletes, and Future GrowthHashtags#DTCpodcast #DadGang #BartSzaniewski #EcommerceGrowth #ShopifyBrand #CommunityBuilding #FounderStory #DirectToConsumer #BrandMarketing #Entrepreneurship Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠In this episode of the DTC Podcast, we sit down with Rob from Pilothouse to break open how to view Amazon not as a silo, but as an integral part of your unified growth engine.You'll get tactical guidance on:How to compute real contribution margin per SKU, accounting for FBA fees, fulfillment, packaging leakagesWhy seemingly small tweaks (like packaging size) can move you down a fee bracketThe key metrics you should track (share of impressions, add-to-cart share, purchase share) to validate “loss-leading” campaignsHow to effectively attribute DTC ad spend lift into Amazon growthWhen Amazon DSP (streaming / video) is worthwhile — and how to measure its downstream impactHow to optimize listings for AI assistants (e.g. “Rufus”) with backend attributes, FAQ content, and enriched metadataWhy listen?If you manage paid acquisition across DTC + Amazon and feel like margin is slippingIf you want to build a strategy that doesn't cannibalize your own channelsIf you're curious how Amazon DSP / AI assistants can realistically contribute to growthTimestamps00:00 – The Data Problem on Amazon02:00 – How to Acquire Net-New Customers on Amazon05:00 – Protecting Brand Integrity and Competing on Premium Terms07:00 – Building Growth Strategies and Keyword Intent10:00 – Balancing Paid vs. Organic Rank and Profitability12:00 – Understanding Amazon Fees and Margin Optimization15:00 – Amazon's Role in a Unified Growth Strategy17:00 – Leveraging Amazon DSP and Streaming Ads19:00 – Measuring Meta's Impact on Amazon Performance20:00 – Optimizing for Rufus and the AI Search ShiftHashtags#AmazonAdvertising #EcommerceGrowth #DTCPodcast #AmazonStrategy #MarketplaceOptimization #Pilothouse #AmazonDSP #RetailMedia #EcommerceMarketing #UnifiedGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF552Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupThis week on the DTC Podcast, we sit down with Jake Bailey, Head of Industry at Meta, and Scott Kramer, VP of Growth at AS Beauty, to explore the evolving dynamics of holiday performance marketing in 2025.Jake leads Meta's work with its exclusive Disruptors program, partnering with fast-moving, high-growth brands to push the boundaries of performance marketing. AS Beauty is one such brand — and Scott walks us through how they've used that collaboration to build one of their strongest Q4 playbooks yet.Together, they break down how creators, AI-native tools, and smarter campaign structures are shaping more resilient and scalable customer acquisition strategies.You'll learn:How Meta's Advantage+ and Partnership Ads are driving real DR performanceWhy AS Beauty prioritizes incrementality over traditional ROASWhat creative diversification means in the age of AI and how to structure testsHow creator content is now integrated throughout the funnel — not just for awarenessTactical insights on budget pacing, exclusions, creative testing, and campaign simplificationWhether you're navigating Cyber 5 or building a long-term performance engine, this episode is packed with the playbook and proof points from two powerhouses in the space.Timestamps00:00 – Meta's partnership with AS Beauty and the Disruptors team02:00 – How AS Beauty drives growth across DTC, Amazon, and retail04:00 – Testing, innovation, and Meta's two-way learning loop06:00 – Holiday 2024 challenges: uncertainty, tariffs, and consumer sentiment09:00 – The “lipstick effect” and how beauty brands thrive in downturns10:30 – Meta's push toward value optimization and incrementality13:00 – Practical ways to measure incrementality and track new customers16:00 – Evolving partnership ads and creative diversification19:00 – Holiday creative strategy and combining catalog + creator content21:00 – Creators' role across the funnel and authentic storytelling23:00 – Modern campaign structures, retargeting, and consolidation29:00 – Scaling spend safely during Cyber Week32:00 – AI-generated creative: performance, ethics, and practical use36:00 – Blending data with creativity for high-performing ads38:00 – Inside Meta's exclusive Disruptors programHashtags#DTCpodcast #MetaAds #ASBeauty #DigitalMarketing #EcommerceGrowth #HolidayMarketing #PerformanceMarketing #AdStrategy #CreativeTesting #PartnershipAds #AIMarketing #Incrementality #FacebookAds #ReelsAds #MarketingPodcast #BlackFriday2024 #CyberMonday2024 #BeautyBrands #MarketingInnovation #DirectToConsumer Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signupAngus Rittenburg, cofounder of WYNK, didn't start with a brand. He started with a problem: how do you legally and profitably distribute THC beverages in the fragmented U.S. cannabis market?In this episode of the DTC Podcast, we unpack how WYNK solved that problem through mechanical engineering, regulatory foresight, and operational creativity—from mobile production trailers to in-state dosing machines to navigating Meta ad bans.Try WYNK: https://drinkwynk.shopWhat you'll learn:- Why mobile canning systems gave WYNK early market access- How hemp-derived THC opened retail and liquor store distribution- Ad strategies for cannabis brands under platform restrictions- Connecting QR-based sampling to retail conversion- DTC learnings that fueled retail expansionKey Topics:- Engineering compliance into your ops- THC vs Alcohol margins- Retailer education + event-based marketing- What Big Alcohol thinks about THC drinks- What success looks like in a future where alcohol and THC share shelves#DTC #Ecommerce #CPG #BeverageIndustry #AlcoholAlternative #BetterForYou #LowDose #Seltzer #RetailDistribution #Wholesale #GoToMarket #GrowthStrategy #DigitalAdvertising #FirstPartyData #EmailMarketing #RetailMedia #Rebates #FieldMarketing #BrandBuilding #FounderStory #EngineeringLeadership0:00 — Introduction 00:51 — Tesla → THC & the Origin of Wink 03:15 — The 53-ft Mobile Canning Line 10:30 — Minnesota Unlocks Hemp-THC Distribution 14:52 — Why Beverages ‘Feel' Like Beer 25:24 — The Age-Gate Ad Workaround 33:34 — The $13.5B OpportunitySubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this special edition of the DTC Podcast, we break down Crown Affair's ad strategy, creative execution, and landing page experience. Hosted by Eric Dyck and joined by Aves, this teardown focuses on how the brand has scaled through a hero SKU, clean branding, and a ritual-based narrative that resonates with a premium beauty audience.What You'll Learn in This Episode✔️ How Crown Affair uses a dry shampoo hero product to drive acquisition✔️ Why the “ritual” brand positioning allows flexibility in product education and bundling✔️ The importance of top-of-funnel clarity — and where their website messaging could improve✔️ What makes their ad creative mix so effective (UGC, press badges, branded visuals)✔️ Why they run retail-focused ads (Sephora) alongside DTC✔️ How Instagram lifestyle content supports their ritual narrative✔️ Tactical insights on bundle builders vs. in-cart upsellsBest Moments in the EpisodeBreakdown of their “Crown” pun, brand aesthetic, and above-the-fold critiquesWhy clean branding can still confuse users without contextual clarityWhat makes their ad messaging tactile and emotionally resonantHow running to a dry shampoo SKU helps educate while differentiatingThoughts on Instagram strategy beyond the grid: sell the lifestyle, not just the productThe risks and rewards of running top-of-funnel campaigns to retail storesWhy It Matters for DTC OperatorsCrown Affair shows how premium brands can scale with clarity + ritual. By focusing on fewer SKUs, tighter messaging, and a flexible customer ritual, they've found a formula that blends high aesthetic with real-world traction. If you're running a beauty, wellness, or ritual-based brand — this episode will show you where strategy meets execution.Timestamps00:00 – Intro: Crown Affair Live Brand Breakdown02:00 – Why You Should Listen to Adventurous04:00 – Website Audit: What's a Three-Course Ritual for Hair?08:00 – Ad Library Review: UGC vs. Branded Content12:00 – Founder-Led Storytelling & The “Ritual” Concept15:00 – The Glossier Comparison and Brand Persona17:00 – Bundle Builders, AOV Strategy, and Upsells18:00 – Instagram Strategy: Rituals Beyond Aesthetics20:00 – Final Thoughts and Call for Brand SuggestionsHashtags#DTCPodcast #AKNF #CrownAffair #AdLibrary #BeautyMarketing #BrandBreakdown #HaircareBrand #EcommerceStrategy #AdCreative #DTCBrands Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF550Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we break out of pure DTC and dive into the future of retail with Shopify's VP of Retail, Ray Reddy. We explore how Shopify is transforming POS from a mere checkout tool into a full commerce operating system, unifying online and offline, unlocking customer data in-store, and embedding AI automation in the merchant workflow.What You'll Learn:Why treating POS as an operating system (not just a terminal) opens new growth leversHow Shopify enables 50–60% customer identification in physical stores (via Live Lookup)What technical challenges (tax, permissions, compliance) matter most in unified retailHow Shopify is integrating AI to automate catalog, imagery, and advisory tasksThe importance of choosing a commerce partner for the next 5–10 yearsBest Moments / Key Themes:Evolving POS from add-on to core productThe “unified data model” philosophy versus stitched integrationsRole of AI in freeing up founders to focus on growthThe customer experience transformation in storesThe migration trade-offs and how Shopify approaches themWhether you're a DTC brand exploring brick‑and‑mortar or a retail brand scaling omnichannel, this episode is full of tactical thinking about infrastructure, identity, and future proofing.Timestamps:00:00 Shopify POS as an operating system04:00 How Shopify's POS evolved beyond an add-on08:00 Why offline retail remains a massive opportunity12:00 Unified commerce and eliminating system complexity17:00 Unlocking customer data and personalized retail experiences24:00 Building with platform primitives and enabling innovation25:00 How AI is transforming Shopify's POS and merchant support31:00 Preparing for the next major tech shift in commerceHashtags:#Shopify #POS #RetailTech #UnifiedCommerce #EcommerceStrategy #Omnichannel #RetailInnovation #AIFuture #ShopifyPOS #DTCpodcast #DirectToConsumer #RetailTransformation #AIinRetail #CommerceTrends #ShopifyTips Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

To Subscribe to DTC Newsletter - https://dtcnews.link/signupHello, and welcome to the All Killer No Filler DTC Podcast. In this episode, we dive deep into what's different this year heading into Q4 — from platform changes on Meta to how creative strategy and campaign structure must evolve.We welcome Jocelyn K, senior media buyer at Pilothouse, and Jocelyn H, senior strategist at Pilothouse. Both veterans of multiple Q4s, they walk us through the new levers, pitfalls, and playbooks for scaling DTC brands in a shifting landscape.In this episode you'll learn:Why momentum (not late sporadic launches) should be your central strategy this Q4How to adjust your campaign structure and creative workflows amid Meta's changes (Advantage Plus, phasing out shop checkout, etc.)Concrete tactics around creative velocity, offer structure, and funnel building to harvest maximum scaleTune in to get tactical, platform‑aware strategies you can put into action now — before the holiday rush.Timestamps00:00 What's Different About Q4 This Year02:00 Advantage Plus Shopping Campaigns and Meta Changes04:00 Creative Strategies and the Trojan Horse Approach08:00 Offers, Discounts, and Consumer Psychology14:00 Momentum, Simplicity, and Funnel Optimization18:00 Lead Generation Strategies Ahead of Black Friday21:00 Creative Testing and Meta's New Priorities23:00 How AI Is (and Isn't) Changing Creative StrategyHashtags#DTC #Q4Strategy #MetaAds #BlackFridayMarketing #EcommerceTips #DigitalAdvertising #CreativeStrategy #PaidSocial #AdBuying #MarketingPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF548Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Alex Schultz, the CMO and VP of Analytics at Meta, to unpack nearly two decades of hard-earned marketing insights from inside one of the most influential tech companies on the planet.From his scrappy beginnings as an affiliate marketer trying to pay for college, Alex rose through the ranks at Facebook—helping launch self-serve ads, custom audiences, and building the company's analytics function from the ground up.Now, as CMO, he shares how he thinks about brand vs. performance, why incrementality measurement is non-negotiable, and what it really took to lead the rebrand from Facebook to Meta in under seven months.In this episode, you'll learn:How affiliate thinking creates real marketersWhy starting with performance-driven urgency creates marketers who understand what actually drives growthThe self-serve ad platform strategy that unlocked small business scaleAlex shares how linking product and marketing—from in-product CTAs to retargeting drop-offs—became Meta's growth engineWhy incrementality is the foundation of modern marketingForget last-click—true marketers use lift tests, holdouts, and on/off testing to see what really worksHow to build brands on performance platformsYes, you can build a brand on Meta—but only if you measure it rightThe inside story of the Meta rebrandIncluding a midnight WhatsApp from Zuckerberg and a literal house fireWhy creative strategy—not media buying—is the future in an AI worldAgencies will evolve, but those who control the data + creative inputs will control outcomesHow Alex is using creator marketing, email, and retargeting to market his new book, Click HereThe modern playbook Meta uses… now applied to booksVisit Hachette Book Group for information on how to purchase Click Here: The Art and Science of Digital Marketing and Advertising, out on October 7th. And you can check out an audio book version on Spotify here: https://open.spotify.com/show/5hsoMSkbpEboe0M4aGqNgZTimestamps00:00 - From Affiliate Marketer to CMO of Meta02:00 - Building Facebook's Growth Engine and Analytics Team06:00 - Lessons From the Affiliate Mindset08:00 - Launching Self-Serve Ads and the First Custom Audiences11:00 - Rebranding Facebook to Meta: Inside the Strategy15:00 - Building Brands with Direct Response vs. Top-of-Funnel Marketing18:00 - How WhatsApp's Brand Story Shifted Perception20:00 - Why Alex Wrote "Click Here" and Its Core Principles24:00 - The Future of Agencies and AI in Advertising28:00 - Marketing the Book Using Meta StrategiesHashtags#DTCpodcast #Meta #AlexSchultz #DigitalMarketing #BrandStrategy #AffiliateMarketing #Rebranding #MarketingBook #GrowthMarketing #AdvertisingStrategy #MarketingTips #SocialMediaMarketing #BusinessGrowth #CMOInsights #MarketingPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupOn this episode, we speak with Boone & Ben, co‑founders of Highland Style Co., a clean‑ingredient men's grooming brand that grew from kitchen‑experiments to eight figures in revenue. We dig into their growth journey: how they built performance products, retained customers, and scaled unit economics without losing the values that launched them.What you'll learn in this episode:How to validate product performance early via professional channels (barbershops/salons) to build credibility.The importance of embedding unit economics (margins, payback period, LTV/CAC) from day one to ensure scalable growth.Three content pillars that moved the needle for Highland: founder storytelling, expert endorsements, and aspirational user content.Real tactics for retention: packaging, post‑purchase experience, SMS/email flows, and repeat products.Why staying lean in team & operations matters, and how to hire/contract strategically to keep agility.How clean beauty standards (ingredients, packaging) can coexist with performance and profitability.Timestamps00:00 The origins of Highland and solving a personal problem02:00 Early product development and validation with barbershops07:00 Bootstrapping, fundraising, and focus on profitability10:00 Building strong unit economics and targeting 80% margins12:00 Meta ads and founder-led storytelling that drove growth15:00 Evolving content strategy and leveraging industry experts18:00 Scaling to eight figures with only two SKUs21:00 Staying lean with a four-person team and efficient operations25:00 Merging marketing with finance and building a payback workbook28:00 Retention tactics and post-purchase experience31:00 Expanding to Amazon and why it was a growth unlock32:00 Scrappy press tactics and winning grooming awards35:00 Building relationships with creators and affiliate partners36:00 Future goals, brand vision, and plans for expansionHashtags#DTCpodcast #HighlandHair #EcommerceGrowth #Bootstrapping #StartupStory #UnitEconomics #FounderJourney #ContentStrategy #RetentionMarketing #AmazonGrowth #HaircareBrand #DigitalMarketing #BrandBuilding #BusinessPodcast #ScalingBrands Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of All Killer No Filler, Abby & Henry from Pilothouse break down what it means to build real strategy for DTC brand growth. They explain how many brands today are stuck optimizing what already worked — rather than asking who the right audience is, what their pain points are, and how to speak to them.What we cover: • Defining real audiences & personas — how to move away from “Meta placing you” to targeting who truly values your product. • Lifetime value, product curation, NCAC & AOV — choosing what to push, upsell, or abandon. • Creative & messaging that connect across funnel stages — why the same creative at every stage fails. • Strategy informing all channels — landing pages, email, ads, CRO & more.“The game in 2020 was easy — now you're paying for a strategy that works.”Whether you have a growing DTC brand or are scaling, this episode gives you concrete frameworks to sharpen your strategy, escape the spin cycle, and unlock long‑term performance gains.Timestamps00:00 Strategy vs. Easy Growth in DTC02:45 The Role of an Account Strategist05:30 Integrating with Brand Teams Across Channels07:50 Unlocking New Audiences with Strategic Shifts11:20 Why Lifetime Value Should Shape Your Strategy15:30 Escaping the Tactical Spin Cycle18:00 Building Effective Top-of-Funnel Creative20:00 What a Strategic Audit Looks Like22:00 The True Meaning of “Better” Creative25:20 Why Deep Audience Research Drives Long-Term Growth26:40 The Future of Media Buying and Creative StrategyHashtags#DTCMarketing #EcommerceStrategy #MediaBuying #AdStrategy #GrowthMarketing #CustomerAcquisition #DigitalMarketing #CreativeStrategy #MarketingPodcast #Pilothouse Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Rod Morris, co‑founder of Lovevery, to dig into how they turned a single product idea into a global early‑learning brand with over 150 SKUs, presence in 34 markets, and a sustainable subscription model.What you'll learn:How Lovevery validated its premium product idea with the PlayGem and used early feedback to build credibility.The tactics that drove retention: mission‑aligned design, app features, quality materials.How unbundling the subscription and adding new SKUs (and retail partnerships) widened their customer base.Their strategy for profitable growth: optimizing supply chain, being more efficient, and adjusting to tariff pressures without compromising core experience.How circularity and resale aren't just ethical branding—they're catalytic for brand trust, lowering purchase friction, and increasing lifetime value.Roderick Morris is Cofounder and President of Lovevery, the global early childhood brand known for transforming the way families play and learn. Recognized for its award-winning, stage-based Play Kits program and the companion Lovevery App, the company provides science-backed tools that empower parents with confidence and nurture children's development from birth. Founded in 2015, Lovevery has since expanded to early literacy with The Early Reader Club subscription and The Reading Skill Set—a proven, screen-free, learn-to-read program. Today, Lovevery continues to lead in early childhood innovation across more than 30 global markets.Timestamps00:00 Serving parents and children with premium products02:00 The origins of Lovevery and first product launch04:00 Cracking the market with the Play Gym07:00 Building credibility through influencers and early adopters10:00 Scaling the subscription program and retention learnings14:00 Product quality, durability, and material choices17:00 Unbundling subscription kits to expand access19:00 Growth during COVID and path to profitability23:00 International expansion strategy and new markets26:00 Walmart partnership and retail rollout27:00 Launching the circularity marketplace for secondhand play kits30:00 Mobile app evolution and impact on retention33:00 Managing tariffs and business sustainability35:00 Future growth levers and expanding into new skillsHashtags#DTCPodcast #Lovevery #RodMorris #Ecommerce #SubscriptionBusiness #ParentingProducts #DTC #ConsumerBrands #BusinessGrowth #Entrepreneurship Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric speaks with Dougie, lead of the Google team at Pilothouse, about what happens when DTC brands try to scale on Google Ads and hit a ceiling. The conversation digs into impression share limits, ad rank, new customer acquisition, product mix, and how demand generation must be part of the strategy—not just search & shopping.Why you'll want to listen:Learn when you're maxed out on impression share and what to do about it.How to use Google's new customer acquisition settings & prioritize hero SKUs to improve incrementality.When & how to build upper funnel demand (YouTube, content, ingredient‑based content) to feed your capture channels.This episode is essential for growth‑stage DTC marketers and eCommerce owners who want to scale Google Ads profitably without just increasing budget and sacrificing efficiency.Timestamps00:00 Scaling on Google Ads and hitting ceilings02:00 Understanding impression share and ad rank04:30 Creating demand through content and upper funnel tactics07:00 Avoiding bidding mistakes and ensuring incrementality09:00 Product distribution misalignment and hero product strategy12:00 Shopping campaigns vs Performance Max for new customer growth14:00 Using search terms and AI insights for keyword strategy16:00 Preparing Google Ads accounts for Black Friday and Q418:00 How Pilothouse runs audits and identifies growth opportunitiesHashtags#GoogleAds #DTC #Pilothouse #AdStrategy #DigitalMarketing #EcommerceGrowth #PerformanceMax #ScalingAds #MarketingPodcast #PPCStrategy Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠In this third appearance on the DTC Podcast, Constantine Yurevich, founder of SegmentStream, delivers the most comprehensive breakdown of the marketing measurement landscape we've ever recorded.This isn't theory. It's a raw, truth-filled look at what works, what's broken, and how DTC brands can actually understand what's driving growth.Forget the vendor noise. This episode will reset your measurement mindset.Visit SegmentStream website: https://segmentstream.com/ Follow Constantine Yurevich on LinkedIn: https://www.linkedin.com/in/yurevichcv/Key Insights and Takeaways:The 3 measurement models in DTC: empirical attribution, statistical modeling (MMM), and causal testing (geo-holdouts)—and why only one is truly useful for most brands.Why MMM is mostly theater: assumptions-driven, biased by design, and rarely accurate for DTC brands under $100M in spend.The myth of incrementality measurement: how geo-holdouts and lift tests produce confidence intervals too wide to act on.How to build a trustworthy attribution stack:First-click attribution (and why it's ignored by platforms)Identity graph stitching across devices/usersSelf-reported attribution + re-attribution logic to uncover dark-funnel sources (YouTube, podcasts, etc.)Why first-click attribution is the best tool for understanding new customer acquisition.How self-reporting + re-attribution can show you where brand awareness is really coming from.The fatal flaw in measuring “incrementality” via platform lift studies.How to use marginal analytics to reallocate budget before returns diminish.Why platforms are killing first-click visibility—and what that tells you about their incentives.This episode is for DTC operators who are tired of overpaying for last-click conversions that would've happened anyway, want clear signals from upper-funnel and brand channels, and are hungry for real insight.Timestamps00:00 Intro and the state of marketing measurement02:15 Why most models are disconnected from reality05:00 Three main categories of marketing measurement08:10 The limits of MMM and mathematical models12:00 The rise of new-gen MMM and confirmation bias17:00 Geo holdout testing and its flaws24:00 Why true incrementality is nearly impossible to measure31:00 First click vs last click attribution37:00 Using identity graphs and self-reported attribution44:00 Why attribution still matters after 20 years52:00 Where SegmentStream fits in and key takeawaysHashtags#DTC #Ecommerce #MarketingMeasurement #Attribution #MMM #DigitalMarketing #BrandGrowth #MarketingData #Incrementality #AdTechSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupWhen we first spoke to Michael Fisher, Rotten had just launched a single product online. Now, the brand is stocked in 1,000+ retail locations including Zumiez, Safeway, Sprouts, and Hy‑Vee. In this follow-up episode, we unpack exactly how Rotten scaled while preserving product quality, unique branding, and a lean team.This episode dives into:Building a better-for-you candy that actually tastes great (60% less sugar, no synthetic dyes)How Rotten validated demand and used Kickstarter as a test labWhat Michael learned about launching in retail through shippers and “in‑and‑out” placementsWhy brand IP and world-building (Dr. Rotten, Frankie Freak) is key to long-term valueReal talk on packaging sustainability, operational scaling, and team-buildingYou'll learn tactical insights on:How to evaluate retail partners and assert boundariesWhat content drives impulse candy purchases on TikTok ShopUsing surveys to prove incremental retail value without buying expensive syndicated dataBalancing DTC bleed-in and retail velocityCreating a brand that stops people in the aisle and onlineRotten's growth is a masterclass in starting lean, staying weird, and scaling smart. Don't miss it.Timestamps00:00 Rotten's Growth Journey and TikTok Shop Strategy02:00 Launching Gummy Crunchies and Multi-Texture Candy Trends04:00 Retail Expansion: From Zumiez to Hy-Vee06:00 Shippers, In-and-Outs, and Driving Off-Shelf Sales08:00 Better-for-You Candy Positioning and Merch Strategy10:00 Building the Rotten Brand World and Characters12:00 Halloween Marketing and Seasonal Retail Momentum14:00 Setting Boundaries with Retailers and Sampling Strategy16:00 TikTok Shop Flywheel and Content That Converts18:00 Measuring Retail Pickup and The Digital Bleed Effect20:00 Using DTC Data to Win Retail Buyers22:00 Scaling Challenges, Team Growth, and Culture24:00 Aggressive Growth Goals, Profitability, and New DoorsHashtags#DTC #Podcast #Ecommerce #CPG #CandyBrand #TikTokShop #RetailStrategy #ScalingBrands #MarketingPodcast #ConsumerBrands Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupOn this episode of All Killer No Filler (the DTC Podcast from Pilothouse), Eric and Debbie dive into TikTok's Symphony suite, a growing toolkit of AI‑powered creative solutions that streamline ideation, ad creation, and brief generation. Debbie shares how Pilothouse is using Symphony to write better creative briefs fast, pairing that with affiliate creators to build consistent, scalable TikTok campaign performance.Why ListenLearn how TikTok's AI tools can accelerate creative ideation and asset refreshesSee how affiliate creators act like virtual sales associates for TikTok Shop campaignsDiscover how a simple tracking change dropped CPAs from $350 to $50Key MomentsAI Generated Creative: Debbie describes the “uncanny” experience of reviewing AI‑generated TikToks and the balance between excitement and authenticityAffiliate Strategy: Explanation of targeting L3 creators and how they drive predictable sales—even when viral moments fadePerformance Pivot: Story of resetting a Pixel and dramatically lowering ad costsTimestamps:00:00 What is TikTok Symphony02:00 TikTok Shop vs Off-Platform Strategy04:00 Brand Hesitations with AI Content06:00 From Viral Moments to Consistent Sales08:00 Finding and Working with TikTok Affiliates10:00 Measuring Affiliate Performance and KPIs12:00 Bundling Products on TikTok Shop14:00 Fixing High CPCs and CPAs with Fresh Pixels15:00 TikTok's Role in the Full Funnel16:00 Final Advice on Using SymphonyHashtags:#TikTokMarketing #TikTokAds #TikTokShop #EcommerceGrowth #AffiliateMarketing #AIMarketing #CreativeStrategy #DTCBrands #DigitalMarketing #GrowthMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Drew Marconi, Co-founder and CEO of Intelligems, to dig into the real way brands should be thinking about testing in 2025.Forget just optimizing for conversion rate or AOV. The smartest brands are now optimizing every site change—pricing, shipping, offers, content—for one thing: profit per visitor.Drew shares how Intelligems helps brands move beyond surface-level CRO and into truly strategic decision-making by treating pricing, shipping, and discounts as testable business levers.Stop guessing, start knowing. Install Intelligems for free: https://apps.shopify.com/intelligemsKey Insights:Why profit per visitor is more than conversion rate or revenueIt's the only metric that balances AOV, margin, and conversion—and captures true business impact.What most brands get wrong about pricingMany haven't touched prices in years or are afraid to test them. Drew explains how to approach price testing without backlash.The roadmap to build a culture of experimentationFrom VP-level buy-in to weekly testing meetings, learn how the best teams are structured for consistent optimization.How to test pricing, offers, and shipping intelligentlyGet the real-world tactics behind straddle tests, dynamic discounts, and testing offer mechanisms.Agentic AI is coming to testingDrew breaks down how automated agents will soon handle ideation, test execution, analysis, and rollout—without human bottlenecks.If you're still optimizing for revenue or conversion alone, this episode will change how you think about growth. It's not just about what wins the test—it's about what drives profit.Timestamps00:00 – The state of A/B testing and pricing strategies02:15 – Drew's journey from McKinsey to founding Intelligems04:30 – Why pricing needs to be broader than just the list price07:10 – Dynamic pricing fears and consumer perception09:20 – Building effective testing roadmaps for DTC brands12:05 – Running price elasticity tests for better profit per visitor14:30 – Personalization strategies based on traffic sources16:45 – Optimizing Black Friday & holiday offers through testing19:30 – Creating a culture of experimentation inside your brand22:40 – How high-performing teams structure ongoing testing cycles25:10 – Statistical significance, confidence intervals & testing duration28:20 – Measuring profit per visitor vs. focusing on conversion rate30:15 – The agentic AI future of A/B testing & infinite experimentationHashtags#ABTesting #PricingStrategy #EcommerceGrowth #DTCBrands #ConversionOptimization #Personalization #ProfitPerVisitor #BlackFridayStrategy #AIAutomation #MarketingAnalytics Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIf you're still sending Meta traffic to a single product page—you're leaving revenue on the table.In this episode of the DTC Podcast, Eric reconnects with global growth strategist Chris Erthel, whose playbook for Meta ads, landing page optimization, and strategic A/B testing has helped eCommerce brands scale from $30M to $100M+ and exit at nine-figure valuations.Chris shares real-world insights from helping 142+ DTC brands and breaks down exactly why collection pages consistently outperform product pages, how to use humor and pattern interruption in the first second of your ad, and why the right discount depth can actually save you money.We also get into:✅ The one change that boosted ROAS and AOV by 20%✅ Why 40% discounts outperform 30% (and reduce ad costs)✅ The 5 ad hook formats that stop scrolls without looking like ads✅ How to pre-seed comments for maximum social proof✅ A roadmap to expand your DTC brand into the Nordics and Poland✅ The real cost of SaaS bloat—and why tools like Omnisend and WeeVee are better bets✅ A 30-second breathwork tool to calm your nervous system before big decisionsWhether you're running media, building funnels, or growing a global brand, this episode is a tactical masterclass on eCommerce growth, international expansion, and creative excellence.Timestamps:00:00 Cold open and common ecom mistakes00:02 Chris's origin story and early wins00:07 Creative focus and the “send to collections” landing page test00:12 First-second hooks that work now00:18 Comment strategy that boosts ROAS00:23 Building a testing culture across the funnel00:25 Creator partnerships driving outsized revenue00:27 Scaling to exit and stronger offers for BFCM00:34 Smart international expansion playbook00:38 AI creative toolchain in one canvas00:41 Email ROI and tool cost comparisons00:46 Big goals, happiness, and breathwork00:53 20 connected breaths demo00:57 Final advice for foundersHashtags:#DTC #Ecommerce #MetaAds #FacebookAds #CreativeStrategy #ABTesting #UGC #BlackFriday #InternationalExpansion #EmailMarketing #Omnisend #Klaviyo #AIinMarketing #RetentionMarketing #LandingPages #CreatorEconomy #ROAS #Podcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of All Killer No Filler, host Eric Dyck brings on Aves from Pilothouse and Ad‑Venturous to unpack how Halloween creatively primes brands for Q4 success.Key insights you'll get:How subtle seasonal signals—like leaves, emojis, earthy color palettes—increase ad engagement across categoriesWhy Halloween campaigns serve as strategic rehearsal for holiday launches and promo roadmappingWhen to dial back on heavy weekend sales in favor of lead‑in drops ahead of Q4The difference between taste and discernment when using AI in creative strategyTimestamps00:00 – Halloween shopping trends and early product drops02:10 – Boo baskets, nostalgia, and making products feel seasonal04:20 – Using colors, emojis, and small tweaks to boost click-through rates07:05 – Leveraging Halloween promos to prep for Q4 campaigns10:30 – Pricing strategies and early Black Friday deal positioning13:20 – Using AI in creative strategy and maintaining critical thinking skills15:40 – Taste vs. discernment: where humans win over AI in marketingHashtags#DTCMarketing #SpookySeason2025 #HalloweenMarketing #EcommerceStrategy #AdCreative #BlackFridayPrep #MarketingPodcast #DigitalMarketing #CreativeStrategy #AllKillerNoFiller Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupDr. Amy Beckley shares how her personal fertility struggles and scientific background led her to create Proov—a direct‑to‑consumer hormone testing platform that helps women measure PdG (progesterone metabolite), LH, estrogen, and FSH at home. The test, paired with a mobile app, provides an Ovulation Score and personalized guidance, aiming to shift women's health from reactive to proactive.Key Insights:Hormone imbalance affects ~80% of women (PMS, PCOS, infertility, perimenopause). Proov enables these women to spot issues early.Pioneer in FDA‑cleared PdG testing and companion app delivering quantitative hormone data.Early adopters came from fertility awareness communities—not what Amy expected, but critical to traction.Healthcare is not proactive—Proov aims to fill that gap with data, empowerment, and streamlined care via digital prescription options.Business strategy: Lean launch, Amazon traction, VC funding, packaging, internal app team (rather than outsourcing), community listening.Why It Matters for DTC & Founders:A real example of transforming personal pain into scalable DTC medical tech.Demonstrates the push-and-pull between Amazon's convenience and owning the customer via an app/email funnel.Exemplifies iterative product development, regulatory rigor, and educational storytelling in complex health markets.Timestamps:00:00 — Breaking Healthcare & The Birth of Proov02:00 — Amy's Journey: Miscarriages, Science & Building the Product04:00 — Understanding Hormones, Fertility & Proactive Testing08:00 — Fertility Challenges, IVF Costs & Industry Gaps12:00 — Finding Early Adopters & Gaining Traction Through Communities16:00 — Birth Control, Hormonal Imbalances & Long-Term Impacts20:00 — Fundraising, Amazon Strategy & Owning the Customer26:00 — Marketing Challenges, Education & Growing Awareness30:00 — Building the Proov App & Scaling Technology32:00 — Future Growth Plans, Proactive Hormone Health & MissionHashtags:#DTCpodcast #Proov #FertilityAwareness #HormoneHealth #WomenInBusiness #HealthcareInnovation #DTCbrands #AmazonStrategy #StartupGrowth #WomensHealth Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Alex Schultz, the CMO and VP of Analytics at Meta, to unpack nearly two decades of hard-earned marketing insights from inside one of the most influential tech companies on the planet.From his scrappy beginnings as an affiliate marketer trying to pay for college, Alex rose through the ranks at Facebook—helping launch self-serve ads, custom audiences, and building the company's analytics function from the ground up.Now, as CMO, he shares how he thinks about brand vs. performance, why incrementality measurement is non-negotiable, and what it really took to lead the rebrand from Facebook to Meta in under seven months.In this episode, you'll learn:How affiliate thinking creates real marketersWhy starting with performance-driven urgency creates marketers who understand what actually drives growthThe self-serve ad platform strategy that unlocked small business scaleAlex shares how linking product and marketing—from in-product CTAs to retargeting drop-offs—became Meta's growth engineWhy incrementality is the foundation of modern marketingForget last-click—true marketers use lift tests, holdouts, and on/off testing to see what really worksHow to build brands on performance platformsYes, you can build a brand on Meta—but only if you measure it rightThe inside story of the Meta rebrandIncluding a midnight WhatsApp from Zuckerberg and a literal house fireWhy creative strategy—not media buying—is the future in an AI worldAgencies will evolve, but those who control the data + creative inputs will control outcomesHow Alex is using creator marketing, email, and retargeting to market his new book, Click HereThe modern playbook Meta uses… now applied to booksVisit Hachette Book Group for information on how to purchase Click Here: The Art and Science of Digital Marketing and Advertising, out on October 7th. And you can check out an audio book version on Spotify here: https://open.spotify.com/show/5hsoMSkbpEboe0M4aGqNgZTimestamps00:00 - From Affiliate Marketer to CMO of Meta02:00 - Building Facebook's Growth Engine and Analytics Team06:00 - Lessons From the Affiliate Mindset08:00 - Launching Self-Serve Ads and the First Custom Audiences11:00 - Rebranding Facebook to Meta: Inside the Strategy15:00 - Building Brands with Direct Response vs. Top-of-Funnel Marketing18:00 - How WhatsApp's Brand Story Shifted Perception20:00 - Why Alex Wrote "Click Here" and Its Core Principles24:00 - The Future of Agencies and AI in Advertising28:00 - Marketing the Book Using Meta StrategiesHashtags#DTCpodcast #Meta #AlexSchultz #DigitalMarketing #BrandStrategy #AffiliateMarketing #Rebranding #MarketingBook #GrowthMarketing #AdvertisingStrategy #MarketingTips #SocialMediaMarketing #BusinessGrowth #CMOInsights #MarketingPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this DTC Podcast preview, we're featuring an episode from Ad-Venturous — our performance creative podcast hosted by Pilothouse strategist Avery Valerio.In Episode 11, Avery breaks down the big three content types you need to master: User-Generated Content (UGC), Creator-Generated Content (CGC), and Employee-Generated Content (EGC). You'll walk away with a clear sense of when to use each — and how to do it effectively.Inside the episode:The real differences between UGC, CGC, and EGC (and why it matters)Tips for briefing creators and making content worth watchingWhy EGC is emerging as a scalable trust-builder and underrated creative toolIf you're sourcing or producing performance creative at scale, this is required listening.Search "Ad-Venturous" in your podcast app and subscribe for weekly episodes on creative strategy that converts.Timestamps:00:00 - Introduction to Creator Content Types02:00 - Why UGC Matters and How to Use It Effectively06:00 - Building Community Through Authentic Customer Content14:00 - Creator Generated Content (CGC) Strategy and Best Practices22:00 - Employee Generated Content (EGC) and How It Drives Trust & Reach28:00 - Final Insights on Mixing UGC, CGC, and EGC for Brand GrowthHashtags:#UGC #CGC #EGC #AdventurousPodcast #DTCMarketing #ContentStrategy #SocialMediaMarketing #CreatorContent #DigitalAdvertising #MarketingInsights Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, we dig into the findings from the State of AI in DTC Marketing report, produced in partnership with Triple Whale. Our guest, Anthony DelPizzo, Director of Product Marketing at Triple Whale, walks us through how DTC brands are using AI—what's working, what's not, and where it's all headed.Key Insights:93.5% of DTC brands use AI today, but most still struggle with implementation clarity.Creative tasks are the top entry point, with tools reducing ideation and briefing time by 80–90%.Larger brands use AI for strategic ops like budgeting, forecasting, and media mix modeling.Only 60% of brands have anyone officially “owning” AI, which creates fragmentation.Trust is the biggest barrier—brands are hesitant to rely on tools without verifiable ROI.AI isn't the future—it's being used today in real DTC brands. But without a solid data foundation and clear org-wide strategy, most teams are under-leveraging the tech.This episode unpacks how brands are finding wins and where the gaps still lie.Download the report: https://www.directtoconsumer.co/partnerships/ai-in-dtc-marketingTimestamps00:00 Triple Whale's AI and Moby Chat Overview04:00 How DTC Brands Use AI for Creative and Copy08:00 AI's Role in Strategy, Forecasting and Attribution12:00 Using MMM and Moby to Optimize Marketing Spend18:00 The Rise of AI Agents and Their Business Impact22:00 Who Owns AI in Organizations and How to Scale It26:00 How Brands Start Small and Scale AI Usage30:00 The Future of AI-Driven Marketing and Persistent AI AgentsHashtags#DTCMarketing #AIinEcommerce #TripleWhale #MobyChat #DigitalMarketing #EcommerceGrowth #MarketingAI #AttributionModeling #MMM #MarketingAutomation #DTCBrands #AIForMarketing #MobyAgents #RetentionMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupOn today's DTC Podcast, Eric interviews Kris Dehnert, CEO of Dugout Mugs, the brand that turned baseball bat barrels into a $55M+ business.Kris shares his journey from early Facebook fan pages and Teespring to building a durable, licensed, retail-distributed sports brand. The conversation covers brand authenticity, partnerships, deal-making, AI in ecommerce, and the pitfalls of chasing vanity metrics.

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this DTC Podcast preview, we're featuring a tactical deep dive from The World's Best Retention & Email Podcast — hosted by Pilothouse's Jordan Gordon.In Episode 6, Jordan walks through the architecture of the only browse abandon email you'll ever need — covering everything from when to trigger it, how to segment it, and what content to include to drive conversions.What you'll learn:Why a single, well-built browse abandon flow can outperform segmented chaosThe ideal timing for follow-up emails (and how smart sending can break your flow)How dynamic product feeds and recommendation logic boost post-click performanceIf you run Klaviyo (or any email system), and you're ready to maximize low-cost revenue from high-intent traffic, this episode is essential.Search "TWBERP" in your podcast player and subscribe for more retention strategy drops weekly.Timestamps:00:00 — The only browse abandon email you need02:45 — Triggers and category-based segmentation05:30 — Building one clean funnel vs. multiple funnels08:20 — Timing strategy and smart sending best practices11:15 — Writing subject lines that actually drive clicks15:00 — Dynamic content & product recommendations18:10 — Hero shots vs. showing the product first21:20 — Leveraging dynamic merchandising tactics24:00 — Overcoming objections & adding brand storytelling28:00 — Funnel flushers and discount strategies34:00 — Common mistakes in browse abandonment emails37:10 — Building a shoppable landing page experienceHashtags:#EmailMarketing #BrowseAbandonment #EcommerceMarketing #RetentionMarketing #KlaviyoTips #DTCMarketing #ShopifyEmail #EmailFlows #CustomerRetention #MarketingStrategy Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this Bonus episode of the DTC Podcast, we welcome back Yash Chavan, Founder & CEO of SARAL, the platform helping DTC brands turn influencer marketing into a structured, scalable growth engine.If your current strategy feels like influencer roulette, this episode offers a smarter way.

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Ash Melwani, co-founder and CMO of Obvi, to unpack how the brand rebuilt its Meta ad infrastructure after being flagged under Meta's health and wellness restrictions—crippling performance overnight.Ash shares how Obvi reversed the damage, restored performance using server-side tracking, and evolved their media buying playbook to align with Meta's new Andromeda AI update.Whether you're running ads in the health space—or just looking to future-proof your Meta setup—this episode breaks down the tactics and tools you need to know.Key Insights:Meta Pixel Poisoning & Health Flagging Why Obvi's ad performance collapsed on New Year's Day, despite clean creative and strong landing pages.Outbound Click to LP View Ratio Decline A key diagnostic metric: How a drop from 85% to 50% signaled serious algorithmic deprioritization.Fixing the Pixel: Server-Side Tracking with Upstack Why basic Shopify–Meta integrations aren't enough anymore—and how Upstack helped restore ad performance within 7 days.Creative Testing in the Age of Andromeda Why fewer exclusions, broader creative variation, and campaign consolidation outperform previous testing methods.CAC Management via AOV Uplift How bundling top products into a kit helped boost AOV from $65 to $100—improving spend efficiency under higher CAC conditions.TikTok Shop GTM Strategy Why Obvi launched Discord-based creator communities, performance-based incentives (yes, even Teslas), and GMV-max ad programs.Retail Expansion Mindset With Obvi in 20K+ doors including Walmart and Dollar General, Ash shares why 2025 is the time to shift from DTC-first to mass awareness and in-store velocity.Timestamps:00:00 – Meta account flagged and overnight performance drop02:00 – Pixel health and the dangers of poor data tracking04:00 – Creative strategy shift post-Andromeda update06:00 – Why brands must show up on TikTok to stay relevant08:00 – Meta deprioritization signals and pixel troubleshooting10:00 – Ad testing framework for 2025 and campaign structure14:00 – How to improve landing pages and lift performance18:00 – Proxima, lookalikes, and AI-built audience targeting22:00 – TikTok Shop strategy with creator incentives and Discord28:00 – Retail expansion strategy and shift toward brand marketing34:00 – Building omnipresence in retail and mass marketingHashtags:#DTCMarketing #MetaAds #TikTokShop #PerformanceMarketing #CreativeStrategy #RetailMarketing #EcommerceGrowth #MediaBuying #PixelHealth #CollagenBrand Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIf Google Ads tells you 90% of your conversions are from new customers—you're probably being misled.In this episode, Eric sits down with Pilothouse's Dougie, who exposes one of the biggest attribution errors in digital marketing: Google's cookie‑based misreporting that makes you believe you're crushing new customer acquisition when you're actually…not.This episode is a must‑listen if you're spending on Google Ads and think you're scaling. You may just be paying full price to reacquire your own customers.What we expose in this episode:Why Google thinks nearly everyone is a new customer—and why that's falseHow cookie-based tracking is sabotaging your incrementalityWhy server‑side tracking (via Elevar) is the fix—and how to set it upThe real cost of bad data: wasted CAC, poor ROAS, and misaligned goalsHow to audit your own account to uncover the truthIf you're not feeding the right data to Google, you're training the algorithm to do the wrong thing. This is the fix—revealed.Timestamps:00:00 – Why Google's new customer data is misleading02:00 – The impact of server-side tracking on attribution04:00 – How Google misidentifies returning customers as new06:00 – Training the Google Ads algorithm with quality data08:00 – Using Elevar for accurate net new conversion tracking10:00 – Aligning campaign goals with business outcomes12:00 – Auditing new vs returning customer data14:00 – LTV, cookie policies, and the future of tracking16:00 – Why server-side tracking improves data fidelity18:00 – The rise of AI summaries and their SEO impact20:00 – Optimizing for ChatGPT and the future of AI searchHashtags:#GoogleAds #CustomerAcquisition #ConversionTracking #ServerSideTracking #Elevar #DigitalMarketing #DTCMarketing #PerformanceMarketing #AIsearch #EcommerceGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupKatherine Sakovich, CMO at Mira, shares how Mira scaled from chaos to a multi‑product hormonal health platform via community-led, educative marketing. Highlights explore positioning tactics, messaging for sensitive journeys, product‑marketing integration, and the evolving role of AI.Key Moments:Built early beta‑tester community into 18,000-member brand ambassador networkLaid tagline-offfer-tested messaging over media buys to human storiesDesigned marketing hires as strategic freelancers to scaleUsed beta feedback to inform educational and emotional copy strategyLayered performance media once trust and voice were groundedPositioned each product launch like an iPhone upgrade for community anticipationPartner-generated webinars (with doctors) became evergreen funnel assetsDeployed AI in support and fraud prevention—still cautious with patient‑facing AITimestamps00:00 Katherine's journey to becoming CMO at Mira02:00 Launching Mira from scratch and early growth strategies06:00 First key marketing hires and team structure08:00 How Mira built community and organic traction13:00 Webinar strategy and content wheel for education16:00 How product launches fueled Mira's long-term growth20:00 In-house vs agency media buying and working with Pilothouse24:00 Partnership strategies that actually worked27:00 Mira's next phase of growth and top-of-funnel focus30:00 How Mira uses AI in support, creative, and operations33:00 Favorite SaaS tools and tech stack powering MiraHashtags#DTCMarketing #HealthTech #FemTech #StartupGrowth #CMOInsights #CommunityMarketing #ContentStrategy #MediaBuying #EcommerceStrategy #DirectToConsumer Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupDTC professionals: discover why Amazon demands a unique strategy, not a copy‑paste from your DTC playbook.In this episode with Pilothouse Amazon Brain Trust, Rob & Clifford unpack:Why treating Amazon as “free traffic” undermines growthBest practices in listing creative, SEO, and media segmentationHow to avoid wasted cost chasing irrelevant keywordsImplications of Amazon's upcoming prep service cutoff in Jan 2026Why anonymous star ratings in seller feedback pose new risksListen to learn:Effective PPC structuring: exact, phrase, competitor campaignsReal‑world examples of spend optimization in running‑shoe brandsDefensive tactics before Amazon's policy changes go liveTimestamps00:00 Common Amazon misconceptions from DTC brands02:00 Why treating Amazon like DTC doesn't work04:00 How to approach Amazon like retail06:00 Amazon ad spend mistakes and missed ROAS10:00 Clifford's rant on seller feedback changes17:00 Amazon ends prep and labeling services20:00 Why brands now care more about buyer location24:00 Questions to ask your Amazon agency28:00 Automation vs manual control in Amazon adsHashtags#AmazonStrategy #DTCBrands #SellerFeedback #AmazonAds #EcommerceMarketing #AgencyTips #FBA #AmazonUpdates #PerformanceMarketing #DigitalCommerce Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupYuki Kinoshita returns to the DTC Podcast with an inside look at how Plufl turned viral buzz into sustainable growth. Since his first appearance, the brand has passed $4M in sales, added new SKUs like the Hugl cooling pillow, and faced a near-$8M retail setback due to sudden U.S. tariffs.In this episode, Yuki breaks down how Plufl:Navigated a 145% import tariff while keeping prices stableCut landed costs by $10+ per unit by reengineering their packagingTransitioned from novelty product to year-round problem-solverLeveraged creator content and press placements to power top-of-funnelUsed customer pain points to inform product developmentFor DTC founders navigating platform volatility, sourcing challenges, and product innovation, this episode delivers tactical insight.Timestamps:00:00 How Plufl went viral and dealt with knockoffs02:00 Shark Tank, tariffs, and losing $7M in retail deals08:00 Why Vietnam manufacturing isn't always cheaper12:00 Cutting COGS with packaging and operations18:00 The product that made Plufl profitable year-round24:00 Creating pet-parent solutions from customer feedback28:00 Seven figures from QVC and shopping networks32:00 PR, gift guides, and listicles as growth levers34:00 TikTok creator seeding and whitelisting strategy38:00 What's next for Plufl and the foundersHashtags:#d2cpodcast #plufl #dtcbrands #founderstory #ecommercegrowth #retailstrategy #tiktokmarketing #tariffimpact #prstrategy #productlaunch Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupThis episode dives deep into how Pilothouse treats content (video/still/UGC/EGC) as the primary growth lever entering Q4. They share frameworks for sourcing, testing, and iterating content to keep a creative pipeline fresh, attention‑grabbing, and funnel‑optimized.Why it matters to marketers/entrepreneurs:Video drives cold traffic; static drives conversions in retargetingDiverse creator mix fuels testing for persona resonanceQuick intro tweaking ( ess than 5 sec) can reignite stale top creativesSystems prevent creative decay and rising CPAs as ad costs increaseKey moments & insights:Content + system more than polished single visualsDividing creative types: CGC, UGC, EGCStock your creative trove by May–June for Q4 readinessTesting hooks at 3‑5 seconds yields outsized returnsWhen a top ad slows, pause it to surface the next best performerTimestamps:00:00 Setting Up Q4 Creative Systems02:00 Why Video Is Essential for Q4 Growth04:00 The Three Types of Video: CGC, UGC, EGC08:00 The Power of Employee-Generated Content12:00 Using Video vs. Static Creatives on Meta16:00 Creative Refresh Cycles and Testing Systems20:00 Beating the Winning Ad: Iteration Strategies22:00 Final Thoughts and Next StepsHashtags:#q4strategy #facebookads #ugc #creativeoptimization #d2cpodcast #egc #digitalmarketing #videomarketing #metaads #growthmarketing Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this bonus episode of the DTC Podcast, we reconnect with Liam Millward, Co-Founder & CEO of Instant, the retention marketing platform helping top e‑commerce brands turn anonymous traffic into incremental revenue. Instant installs in minutes, identifies up to 40% of previously unknown visitors, and triggers branded email flows through Klaviyo—no manual setup required.https://instant.one Why DTC listeners should care:As acquisition costs rise and margins tighten, converting the traffic you're already paying for is non-negotiable. Liam shares how Instant helps brands like ThirdLove, Truly Beauty, and Karen Kane generate compounding email revenue—often seeing 11–21x ROI in weeks, not months.In this episode, you'll learn:How Instant identifies and emails 40% of anonymous visitorsWhat makes Instant AI's flows more effective (and hands-free)Real-world case studies showing rapid, scalable email revenue growthWhy retention teams are using Instant as their co-pilot for Q4 prepWhat separates brands who see huge value vs. those who don'tIf your site gets traffic but your email list isn't growing fast enough—and your flows aren't converting as they should—this is the bonus episode to get ahead before Q4.Timestamps:00:00 - Why 98% of website traffic goes unidentified02:00 - Instant's founding story and mission04:30 - How brands can prep for Q4 success08:00 - Turning traffic into ROI through identification10:00 - Instant's results with brands like Liquid IV13:00 - Compounding revenue through retention16:00 - Who Instant is best suited for18:00 - A/B testing and measuring incrementality21:00 - Automating flows with Instant AI24:00 - What's next for InstantHashtags:#dtcpodcast #ecommercetips #blackfridaystrategy #emailmarketing #conversionrateoptimization #q4prep #retentionmarketing #klaviyo #incrementalrevenue #marketingautomation #shopperidentification #directtoconsumer #growthstrategy #founderstory #metaads Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we speak with Marnie Rabinovitch, founder of Thigh Society, the size-inclusive brand known for anti-chafe slip shorts. Marnie shares the origin story behind the product: a personal, frustrating experience with thigh chafe that sparked her to create something that simply didn't exist—lightweight, breathable long-leg underwear that isn't shapewear.She bootstrapped the brand with $8K in savings, grew it slowly while working full-time, and only went all-in when the opportunity was undeniable. Thigh Society has since sold over 2 million pairs, thanks to Meta ads, creator content, and a product that customers evangelize.Highlights:Product-market fit came from real lived painPaid Meta ads drove both growth and PRFounder content outperforms typical brand campaignsLean team; fully remote, fully freelanceResisted wholesale early to focus on simplicity and DTC marginsSEO and content strategy born from the words customers actually useDid you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Book a quick demo by August 1 to get your first month free and unlock a new incremental revenue channel before Q4: instant.one/dtcTimestamps:00:00 The origin of Thigh Society03:00 Solving a real pain point with long-leg underwear08:00 Bootstrapping with $8K and building a prototype12:00 Growing to $500K with no paid ads18:00 Use cases beyond chafing: sweat, comfort, modesty22:00 Meta ads and why founder content works29:00 Why Thigh Society stayed DTC34:00 Paid social leads to organic PR36:00 Direct response ads over brand-building38:00 How SEO and organic language drive rankingsHashtags:#DTC#ThighSociety#FounderStory#EcommercePodcast#DirectToConsumer#MetaAds#BootstrappedBusiness#ProductMarketFit#AntiChafe#ChubRubSolution#WomenInBusiness#ComfortWear#StartupJourney#ShopifyBrand#CustomerRetention#OrganicGrowth#UnderwearForWomen#CreatorContent#SEOForEcommerce#AuthenticMarketingSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this week's AKNF DTC Podcast discover how Pilothouse's TikTok Shop division empowers DTC brands to build self-sustaining commerce systems on TikTok.With Senior Account Manager Debbie, we unpack:

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we dive into the results of a survey of over 600 DTC brand operators, conducted in partnership with Keen Decision Systems. With Q4 2025 shaped by shifting tariffs, tight margins, and uncertain demand, we speak with Justin Jefferson, VP of Strategy & Insights at Keen, to unpack how brands are (and aren't) preparing for what's ahead.You can access the full Q4 Planning & Profitability Report here: https://www.directtoconsumer.co/newsletter/inside-q4-what-dtc-operators-are-seeing-saying-and-planningIf you're interested in the latest trends in marketing spend and performance, explore Keen's insights dashboard. It's continuously updated with timely, actionable data to help you stay ahead.Justin shares real-world insights into how leading DTC brands are making smarter decisions through scenario planning, forecasting, and more disciplined budget allocation—while calling out the traps many fall into, from knee-jerk cuts to overreliance on ROAS.Why less than 7% of brands are confident in their Q4 forecasts—and how to fix itThe danger of reactive planning and the real meaning of agilityHow scenario modeling helps brands balance margin defense with long-term growthWhy ROAS is outdated, and the move toward marginal ROI and long-term profitability modelingWhat large brands do differently: disciplined investment, top-of-funnel steadiness, and planning across multiple economic conditionsHow to rethink testing budgets and ensure you're not starting Q1 blindThis episode is for any brand operator looking to survive—and strategically grow—through an unpredictable Q4.Timestamps:00:00 Understanding Q4 Uncertainty in 202502:58 Why Contingency Planning Matters05:55 Top vs Bottom Funnel Spending Strategy08:13 Preparing for Margin Pressure and Tariffs11:45 How Mature Brands Avoid Going Dark14:20 The Problem with Relying on ROAS17:22 What to Know Before Scaling Experimental Budgets20:06 Underrated Ad Channels That Work22:58 Real Case Study: Avoiding Costly Inventory Mistakes26:30 Final Tips for Smarter Weekly SpendHashtags:#dtcpodcast#q4planning#ecommercemarketing#digitalmarketing#keendecisioning#roas#marketingstrategy#tariffs#marketingbudget#d2cpodcast#customeracquisition#topfunnel#brandstrategy#marketinginsightsSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast with Sarah Hoffman of Maker Wine — a deep dive into how Maker is rewriting the rules for wine. We cover:✅ Addressing canned-wine stigma with quality-first sourcing✅ Virtual tastings as a viral DTC engine✅ Omni-channel scaling from club to airlines✅ Smart SEO and content strategy for brand discoveryKey Takeaways:Premium sourcing & format matters – quality wine in cans changes perceptionStorytelling + education – QR codes, tasting notes, videos build trustSubscription evolution – customizable, exclusive member benefitsDistribution edge – club sales, wholesale rollout, United partnershipContent & community – blogs and events build brand and SEO credDid you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Book a quick demo by August 1 to get your first month free and unlock a new incremental revenue channel before Q4: instant.one/dtcTimestamps:00:00 Introduction & Maker Wine's Omnichannel Pivot02:00 From Beer to Wine: Sarah's Founder Story06:00 Why Most Canned Wine Fails (And How Maker Does It Differently)10:58 Virtual Tastings as a Growth Engine16:59 From DTC to United Airlines: Maker's Distribution Strategy22:55 Retail Marketing & Wine Club Strategy27:00 SEO, Creator Partnerships & Low Sugar Positioning32:50 Expansion Plans & NBA Arena Partnerships35:00 How Maker Showcases Diverse WinemakersHashtags:#dtcpodcast#makerwine#cannedwine#directtoconsumer#founderstory#beveragestartup#wineclub#virtualtasting#retailstrategy#seoformarketers#ecommercestrategy#winebranding#femaleentrepreneurs#omnichannelmarketing #independentwinemakers Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupToday's AKNF DTC Podcast Episode features the first ever episode from our sister podcast Ad-Venturous with Avery Valerio.Make sure to subscribe to Avery's podcast here: https://creators.spotify.com/pod/profile/ad-venturous/episodes/EP-1-A-Peanut-Butter-Sandwich-Could-Always-Lead-to-Disaster-e32himdWe see more ads in our day-to-day lives than ever before and yet most of them… kind of suck. What happened to the days of adventurous marketing? Alongside creative thinkers from a vast variety of professional backgrounds, we're diving deep into our favorite (and least favorite

To Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the Pilothouse DTC Podcast, Laura Thompson & Connie Lo share how they built Three Ships Beauty from a condo‑kitchen startup to scaling to 8 figure omnichannel success. They discuss:

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this no-fluff edition of All Killer No Filler, Jordan Gordon lays out the retention blueprint based on four fundamental customer cohort types. Whether you're selling one-time purchases or building a subscription empire, this episode helps you build the right post-purchase flows, campaign cadence, and automation strategies based on your actual repeat data.Key Takeaways:Acquisition Cohorts need evergreen “gauntlets” — front-loaded automation built once, used foreverBalanced Cohorts benefit most from segmented post-purchase flows that drive 30-60 day repeatRetention-Heavy Cohorts (like consumables) should use SMS and social to boost LTVSubscription Cohorts must push trials and upgrades fast — packaging insert CTAs and paid retargeting are keyThis episode isn't just about theory. It's about practical segmentation and flows to extract every dollar of LTV your cohorts are ready to give — without wasting effort on email trees that don't convert.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 - Four cohort profiles every DTC brand must know03:00 - How to approach retention for acquisition-focused brands08:00 - Email gauntlet strategies that boost first purchases10:00 - Tactics for balanced brands to drive second purchases17:00 - Segmented post-purchase flows vs. clean funnel approach22:00 - Classic retention businesses and high-frequency repeat tactics27:00 - Subscription-first brands and why LTV hinges on autoship33:00 - Building effective replenishment and subscription paths36:00 - Why inboxing, volume, and content drive retention success38:00 - Cohort analysis frameworks for optimizing retention strategyHashtags#DTCMarketing#EmailMarketing#CustomerRetention#EcommerceStrategy#ShopifyBrands#LTVOptimization#RetentionMarketing#SubscriptionBrands#PostPurchaseFlows#AKNFPodcast#TWBERP#Pilothouse Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to the DTC Podcast with Eric Dyck. Today, we're joined by Jason Prowd of AMP / Lifetimely to dive into how DTC brands can move from data paralysis to strategic action. Jason shares how cohort analysis, optimized subscription offers, and behavioral triggers unlock new revenue.Explore Lifetimely by AMP: https://useamp.com/products/analytics?utm_source=dtcnewsletter&utm_medium=podcast&utm_campaign=lifetimely&utm_content=trylifetimely Key Insights:Retention vs Acquisition: Why the second-half funnel yields better ROICohorts over Averages: Finding hidden cohorts with 2× LTV and reallocate spendSubscription Strategy: Optimize first-order vs ongoing discounts, plus surprise incentivesTest Culture: Run 2–4 week experiments, build a feedback loop for continual learningBehavioral Flows: Triggered campaigns outperform generic campaignsThis episode is packed with analytical tactics for performance marketers, founders, and operators aiming to optimize LTV and margins.Timestamps:00:00 - Why customer insights need constant validation02:00 - The danger of tracking too many metrics04:00 - How to find hidden revenue in underused cohorts08:00 - Lifetime value vs volume-driven strategies14:00 - How Lifetimely gives actionable analytics23:00 - Rethinking subscription discount structures29:00 - Flows vs campaigns in retention32:00 - Importance of behavior-based triggers and referral timingHashtags:#EcommerceData#CustomerInsights#DTCMarketing#LTVStrategy#SubscriptionOptimization#EmailMarketing#RetentionStrategy#CohortAnalysis#MarketingAnalytics#Lifetimely#AmpByShopify#FlowsVsCampaigns#CustomerSegmentation#IncrementalRevenue#MarketingStrategy Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast:We dive into how Adam Miller, founder of Revel Bikes, re-acquired his high-end DTC bike business after a private equity sale, a bankruptcy, and a founderless shutdown.Key moments organizational leaders and DTC entrepreneurs will learn:How founder control vs PE operations impacted Revel's culture, inventory efficiency, and profitabilityThe behind-the-scenes 10-day auction to buy back the company for pennies on the dollarTactical relaunch decisions: staffing lean, re-platform to Shopify, pricing –25–35%, direct Meta adsWhy founder-led DTC brands can beat PE‑backed exits with stronger purpose, brand affinity, and agilityWhy this matters:Learn to spot when PE control derails your brand's DNAUnderstand the power of founder-led rebirth with agility over scaleGet tactical takeaways on relaunching a DTC business post-bankruptcyDid you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 – Revel Bikes is back under founder ownership02:00 – Why Adam Miller sold Revel in 202104:00 – The company's decline under private equity06:00 – How inefficiencies and overspending led to closure08:00 – The emotional rollercoaster of losing the business12:00 – Outbidding others to buy Revel back14:00 – What Adam learned after stepping away16:00 – Changes in Revel 2.0: smaller team, DTC model18:00 – Lower prices, Shopify replatforming, Meta ads20:00 – Early traction and overcoming brand damage21:30 – Would he sell to PE again?Hashtags#D2CPodcast#FounderStory#RevelBikes#PrivateEquity#DirectToConsumer#Ecommerce#StartupJourney#DTCBrands#BusinessTurnaround#MountainBikesSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric Dyck sits down with Pilothouse's Amazon strategists, Rob & Clifford, to unpack why the shift to a four‑day Prime Day demands new levels of agility, budget strategy, and channel investment. They dive into:✅ Why a four‑day Prime Day is a marathon vs sprint — how slow starters can pivot mid‑event.✅ The importance of earning ‘Deal' badges, deploying virtual bundles, and flexing PPC budgets to capture peak demand.✅ Amazon's two‑part title rollout — how first‑mover SEO advantage could shift ranks.✅ Unlocking Amazon Marketing Cloud to separate new vs existing customer CAC, customer path analytics, and spend optimization.✅ Organic influencer virality—and hyper‑incentivized affiliate networks (40–50 % commissions)—as new secret weapons to dominate search and ranking.Highlights include: skyrocketing mid‑Prime pivot opportunities, real-time budget management, and competing in a zero‑sum Amazon ad ecosystem.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps:00:00 – Why Prime Day is 4 Days Long in 202502:45 – How to Prepare for Amazon's Mid-Year Mega Sale06:20 – What You Need to Know About Amazon Title Updates10:30 – Amazon Marketing Cloud: Opportunities and Limitations17:45 – Organic Influencer Hits and Amazon SEO Boosts23:00 – How to Leverage Creator Connections and High Affiliate Commissions27:15 – Final Tips for Winning Prime Day with a Holistic StrategyHashtags:#PrimeDay2025#AmazonMarketing#AmazonSellers#EcommerceTips#RetailStrategy#InfluencerMarketing#AmazonAdvertising#DigitalMarketing#AmazonSEO#PerformanceMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Trung Pham, founder of RYSE, shares how he turned paid ad funnels — usually used to drive DTC sales — into a reliable growth engine for equity crowdfunding, raising over $10 million to fuel smart-home hardware innovation.Join Ryse's Round! https://invest.helloryse.com/

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric Dyck hosts Taylor Cain and Jacob from Pilothouse Meta Brain Trust to unpack how high-volume DTC brands test creative at scale on Meta. Learn their hybrid approach using ABO for insight discovery and Advantage Plus/CBO for scaling winners—while keeping testing spend lean at 5–10% of total budget.Key Moments & Takeaways:30+ ads/week testing: how they structure ABO for high-velocity creative discoveryBudget allocation: keep risk predictable by dedicating a small portion to testsMeta signals: what defines ‘net-new creative' and how visuals/text/video intros affect deliveryAI vs. human oversight: balancing Meta's algorithm with strategic media buyingHealth & wellness challenges: dealing with regressions in data permissionsChannel diversification: why brands pivot to AppLovin amid Meta data limitationsSeasonality playbook: capitalizing on lower CPMs pre-summer and prepping for prime Q4Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 – Why July is the best time to stock the pond for Q402:05 – Creative testing structures: ABO vs. ASC vs. CBO06:50 – Meta's evolving definition of “net new creative”11:55 – How Meta's AI systems (Andromeda, GEM, Lattice) influence delivery17:35 – Health and wellness brands and Meta's tracking limitations22:00 – AppLovin's rise as an alternative channel for supplement brands23:45 – Prime Day effects on Meta ad performance and purchase intentHashtags#MetaAds#FacebookAds#CreativeTesting#EcommerceMarketing#DTCBrands#PerformanceMarketing#PaidSocial#DigitalAdvertising#PilotHouse#AllKillerNoFiller Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of DTC Podcast, Adam Miller, founder of Revel Bikes, shares how he bootstrapped a premium mountain bike brand — solving product complexity, managing cash constraints, and scaling to global distribution with only minimal paid marketing.Why it matters:Bootstrapping high-cost inventory with home equity linesBuilding authenticity through storytelling and PRTurning earned media into sales on long buying cyclesAligning team & culture around product passion, not spreadsheetsKnowing when to say no to big orders to preserve customer trustHighlights:Launch day success propelled by dual Pinkbike + EnduroMag reviewsLicensed a breakthrough suspension patent as product foundationFused retail credibility with DTC growthCustomer service = primary growth engineNavigated exit with alignment to partner sharing long-term visionDid you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 Intro and Revel's untraditional marketing approach02:00 Adam's early entrepreneurial journey in cycling06:00 Bootstrapping Revel with home equity and roommates09:00 The launch strategy: PR, product obsession, and authenticity12:00 Why community and lifestyle drove growth16:00 What made Revel bikes different: Suspension and design19:00 How Evergreen content and reviews outperformed paid ads22:00 Managing explosive growth and demand26:00 Turning down a $980K order to focus on customer experience30:00 Selling the business: The decision and process34:00 Post-acquisition transition and CEO handoff39:00 Reflections, purpose after exit, and what's nextHashtags#DTCPodcast#RevelBikes#FounderStory#EcommerceGrowth#OutdoorBrands#BootstrappedBusiness#ProductMarketing#BikeIndustry#DTCMarketing#CustomerExperience Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of All Killer, No Filler DTC Podcast, host Eric Dyck talks with Pilothouse's Technical Manager Richard about the expanding impact of California's CCPA/CPRA and evolving privacy laws across North America.Key moments to listen for:CCPA/CPRA 101 & penalties – Up to $7.5K per violation, private-data breach lawsuits, and agency enforcement Thresholds that trigger compliance – Revenue over $25M, 100K+ Californians' data, or data‑sale revenue ≥50%Multi‑state comparison – VA, CO, CT, and others have their own compliance standardsCompliance tooling deep dive – Shopify solutions (ConsentMo, Pandectis, SecurePrivacy) for banners, data access, and opt‑outsTracking vs. consent – Even server‑side tracking must respect opt‑outsCase study – A client lost 58% of Analytics data but only 4% of purchases after adding full compliance toolsFuture of data consent – How PIPEDA, GDPR-like shifts, and AI‑driven consent profiles are shaping privacyThis episode is essential listening for ecommerce and tech managers who need to navigate privacy law demands without compromising growth and analytics integrity.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 – Why eCommerce brands should care about CCPA02:55 – Overview of CCPA and CPRA regulations05:10 – Penalties for non-compliance with California privacy laws08:30 – Thresholds that trigger CCPA enforcement11:05 – What personal data qualifies under CCPA14:00 – Which US states have privacy laws beyond California17:00 – How to make your Shopify store CCPA compliant20:15 – Server-side tracking and compliance limitations23:30 – Real client example: Data loss vs purchase impact27:50 – Impact of consent banners on analytics and conversions31:10 – Managing existing customer data for compliance34:10 – The future of personal data and AI-managed privacyHashtags#consumerprivacy#ccpa#ecommercelaw#dataprotection#cpra#shopifycompliance#usprivacylaws#servertracking#retargeting#googleanalytics Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletter

To Subscribe to DTC Newsletter - https://dtcnews.link/signupThis episode dives deep into how a major global brand (Barilla) reimagined Back to Nature with a bold rebrand strategy anchored in nostalgia, joy, and simple ingredients. Hear why shifting from a plant‑based tagline to a "Better‑For‑You Remix of Classics" helped unlock broader consumer appeal, fortified by skinnier SKU range and sharp creative decisions.

To Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Braydon, Senior Content Manager at Pilothouse, dives into how he uses AI to streamline client calls, automate creative workflows, and reclaim time. Below are the standout tactical takeaways: