Podcasts about Wordnik

1074. Is AI good enough to replace lexicographers? Wordnik founder Erin McKean shares what works, what doesn't, and why the future of dictionaries is far from settled.Find Erin McKean at wordnik.com, dressaday.com, and wordnik@worknik.com.

1036. Erin McKean runs an entire online dictionary with the goal of having ALL the English words. But Wordnik is not only huge, it's also filled with delightful quirks. Hear how Erin manages this one-woman show and how you can get in on the fun — by adopting a word, making your own lists, using the API for word games or a word of the day, adding words or definitions, and trawling the internet for interesting sentences.Erin McKean is a lexicographer and the driving force behind the online dictionary Wordnik.

Grant Barrett is a lexicographer, linguist, author, editor, founder of Wordnik and Head of Lexicography at Dictionary.com. He also co-hosts A Way With Words, a phone in show about language, which airs coast to coast across the United States. He and Michael discuss the joy of flicking through a dictionary with friends vs the fast return of an online look-up, the history of dictionaries, and Grant's favourite area of language: sociolinguistics - "where the rubber meets the road", as he puts it. Producer: Ellie Richold

Hello, hello, helloooo... greetings road weary adventurer! What's that you say? You got into an argument with a CR 8 Ogre who then called all his buddies and chased you for five miles??? Well it sounds like you should rest your feet awhile and listen to our latest episode, which is all about improving your communication

This month, Amy and I discuss six different types of hauntings: Orbs, Intelligent, Residual, Malevolent, Poltergeists, and Apparitions. This month's sponsors are the GetUpside App that saves you money on our high gas prices. Use Code CCV8RB to save an additional 15¢ per gallon of gas from your first fill-up. Ghost Stop, the one-stop-shop for all paranormal equipment. Use the SITC affiliate link to help out the Stories in the Cemetery podcast. References used to make this episode and accompanying blog post: Bos, B. A. (n.d.). The Stone Tape Theory. Retrieved November 21, 2021, from Haunted Walk: https://hauntedwalk.com/news/the-stone-tape-theory/ Cheung, T. (2006). The Element Encyclopedia of Ghosts & Hauntings. Hammersmith: Harper Element. Grant, J. (2015). Spooky Science: Debunking the Pseudoscience of the Afterlife. New York: Sterling. Graves, Z. (2011). Ghosts: The Complete Guide to the Supernatural. New York: Chartwell Books. Haunted Orange County. (2019, November 15). Types of Hauntings. Retrieved from Haunted Orange County: https://hauntedoc.com/types-of-hauntings/ SC PIcture Project. (n.d.). Lodge Alley. Retrieved from SC Picture Project: https://www.scpictureproject.org/charleston-county/lodge-alley.html Stern, R. (Director). (2021). Surviving Death [Motion Picture]. The Conversation. (n.d.). Eight Things You Need to know about Poltergeists: Just in time for Halloween. Retrieved November 21, 2021, from The Conversation: https://theconversation.com/eight-things-you-need-to-know-about-poltergeists-just-in-time-for-halloween-85690 The Enfield Poltergeist RARE BBC FOOTAGE. (2012, February 4). YouTube Video. Retrieved from https://www.youtube.com/watch?v=_OY8CAVNAnA&t=767s Wagner, S. (2019, January 11). 3 Famous Poltergeist Cases that Will Creep You Out. Retrieved from Live About: https://www.liveabout.com/poltergeists-three-famous-cases-2595934 Wagner, S. (2019, August 20). Best Real Ghost Pictures Ever Taken. Retrieved from Live About: https://www.liveabout.com/best-ghost-pictures-ever-taken-4126828 Wan, J. (Director). (2016). The Conjuring 2 [Motion Picture]. Wiseman, R. (2011). Paranormality: Why we see what isn't there. London: Pan Macmillan. Wordnik. (n.d.). Apparition. Retrieved from Wordnik: https://www.wordnik.com/words/apparition --- Send in a voice message: https://anchor.fm/storiesinthecemetery/message

Why is Eminem getting credit for a rhyme a Canadian puppet did first? If you like the show, support us on Patreon and get access to our bonus show, Overunderstood. Show notes: 00:51 – Adrianne’s story on featured snippets 02:07 – Screenshot of 1st search 02:10 – Screenshot of 2nd search 03:01 – Rhymetime With Eminem | YouTube 04:51 – Under the Umbrella Tree | Wikipedia 05:28 – Summer 1993 Disney Channel Commercial Breaks | YouTube 07:02 – Lena Dunham on Here’s the Thing 09:00 – What word rhymes with orange? | Yahoo Answers 13:32 – Eminem rhyming with orange | Genius / YouTube 17:17 – Rag & Bone - puppet theatre cofounded by Kathy MacLellan 20:21 – Bob Stutt | Wikipedia 24:27 – Under the Umbrella Tree | Lost Media Wiki 24:29 – Under the Umbrella Tree Episode List | Angelfire 24:49 – Under the Umbrella Tree full episodes playlist | Encore+ / YouTube 26:34 – UTUT - Jacob’s World Record | YouTube 28:12 – Noreen Young | Wikipedia 31:43 – Grant Barrett bio 32:04 – A Way with Words 33:10 – Never get your etymologies from memes. | Grant Barrett on Twitter 34:30 – The Athenaeum, Aug. 16, 1862 | Google Books 35:38 – Willard Espy’s orange rhyme | A Man of My Words by Richard Lederer / Google Books 37:00 – Orange Poetry by alexz | Wordnik 37:19 – Uncle, can you find a rhyme for orange? | Google Books 40:30 – Revealing What Rhymes with ‘Orange’ | Merriam-Webster 41:18 – Gresham’s law | Britannica

On Episode 101 of You, Me, Empathy, Erin McKean and I explore the opportunity for empathy in the language we use, and creating an inclusive, collaborative community around the abundance (not the scarcity) of language in Wordnik. Thanks for listening and thanks for empathizing with us! Full show notes and all links mentioned in the episode here. Follow You, Me, Empathy on Instagram, Twitter, and Facebook. Support You, Me, Empathy on Patreon. Subscribe and leave a review in Apple Podcasts, Spotify, Stitcher, or Google. Get yourself a feely t-shirt, mug, or tote!

Improworsement: is an improvement that makes things worse, and Erin McKean knows all about that. She's wanted to create dictionaries since the age of eight and this year she is celebrating the 10th anniversary of Wordnik, an online dictionary she helped create that has grown to 10 times the size of the Oxford English Dictionary. This week Paul and Rich sit down with Erin to discuss the evolution of Wordnik, from its humble beginnings in PHP to developing a full scalable API. Erin shares the challenges she’s faced, both technical and financial, and gives us tips on how to deal with failure. She also helps us expand our vocabulary and answers the difficult question: what is the best word?   Links: Wordnik TED Talk - Erin McKean: Go ahead, make up new words! Wordnik on Twitter  

Welcome to Will Podcast for Laughs. On today’s game show episode, we play a game from Vee’s childhood, Balderdash! Can you guess the true definitions based on this online game version Wordnik? It’s all today on Will Podcast for Laughs! Source: https://www.wordnik.com/lists/balderdash-game-words

Listen now: Anthony Shore is one of the most experienced namers out there. He has over 25 years of experience in naming and has introduced more than 200 product and company names to the world. Some of the names he’s created include Lytro, Yum! Brands, Fitbit Ionic, Qualcomm Snapdragon, and Photoshop Lightroom. In 2015, he was featured in a New York Times Magazine article titled “The Weird Science of Naming New Products,” which tells the story of Jaunt, a VR company he named. And a BBC News article called him "one of the world’s most sought after people when it comes to naming new businesses and products." Anthony has led naming at Landor Associates. He worked at the naming firm, Lexicon, and now he runs his own agency, Operative Words, which you can find at operativewords.com. I had a great time talking to Anthony. He shares a bunch of knowledge, some great tips and examples, and we even got to nerd out a bit talking about recurrent neural networks. Anthony's using artificial intelligence to supplement his own name generation; it's fascinating to think about how tools like these might be used in the future. Anthony also gave a great overview of his naming process and provided a list of tools and resources he uses when generating names. Some namers I've talked to seem to prefer analog resources (i.e., books). In contrast, Anthony almost exclusively uses software and online tools*, including the following: Wordnik ("a great resource for lists of words") OneLook Rhymezone Sketch Engine (a corpus linguistics database) TextWrangler (a plain ASCII text editor) BBEdit Microsoft Excel Anthony and I rounded out the conversation talking some of his least favorite naming trends, as well as what he likes most about being a namer. I highly recommend you check out Anthony’s website and blog at operativewords.com, where he has a bunch of amazing content that goes into way more detail on some of the topics we discussed. Below, you'll find the full transcript of the episode (may contain typos and/or transcription errors). Click above to listen to the episode, and subscribe on iTunes to hear every episode of How Brands Are Built. * To see a complete list of online resources listed by namers in episodes of How Brands Are Built, see our Useful List: Online/software resources used by professional namers. Rob: Anthony, thank you for joining me. Anthony: Thanks so much for having me, Rob. Rob: One of the first things I wanted to ask you about is something I don’t talk to namers about that much. It’s artificial intelligence. So, I saw that you’ve written and talked about the potential for using neural networks and brand naming. Can you tell me a little bit about what made you start down that path and then maybe how it works today? Anthony: Sure. I love talking about this. Artificial intelligence, and really using computers in general as an adjunct to what I do, has always been near and dear to my heart. Way back in college, I created a self-defined AI major. And so, when recurrent neural networks started becoming available and accessible over the last few years, I took an interest. And a woman named Janelle Shane, who is a nanoscientist and a neural network hobbyist, started publishing name generation by neural network. And this really caught my interest. And she was doing it just as a hobby and for fun, but I could see that neural networks offered a great deal of promise. And so, I engaged with her and asked her to teach me what she knew, so that I could also use neural networks to help me create brand names, in addition to using the other tools that I use, like my brain and other bits of software and resources. Rob: And is there...how technical is it now in your use of it? Is it something that anyone could do or does it really require a lot of programming knowledge? Anthony: Well, right now I’d say it’s not for the faint of heart. The only interface that really helpful is through command line, really using a terminal. So it’s all ASCII. It’s done in Linux and there’s various and sundry languages that have to be brought into play like Python and Lua and Torche. Rob: So you’ve got to know what you’re doing a little bit. Anthony: Yeah yeah. It’s not something that’s just a web interface that you plug ideas in and it’s going to work like a charm. Now, that is right now and it’s changing constantly. I mean, even in just the few months, six months that I’ve been doing this, I’ve been seeing more and more neural networks front ends on the web pop up. But their results aren’t very good at all. But it’s clear that that’s going to change. Rob: And I saw that Janelle has named a beer I think using her neural network it’s called The Fine Stranger which is a cool name for an indie beer. Have you had any success using it yet for some of your naming projects? Anthony: I’ll say this: that neural networks have, in my use of them, have illustrated to me some really interesting words and ideas, and clients are interested in AI and neural networks as part of the creative process. But there haven’t been any names yet that a neural network I’ve trained has generated and the client said, "Yes, that’s going to be our name." But it’s only a matter of time before that happens. But I’m bullish on AI and neural networks. Rob: Well, it’s funny because, I know this isn’t the same thing, but every now and then, I’m sure you see this too, there are these doomsday proclamations of naming...the human aspect of naming dying out because computers will be able to do it themselves. What are your thoughts in terms of how people and computers will interact in the future to do this job? Anthony: Oh, without a doubt, accessible AI tools for name generation will increase everyone’s access to interesting names. But just because you are shown a word or a list of words doesn’t mean that you’re going to know, as someone in the company for instance, is this really going to be the right word? Does this have the potential to become a brand? And there’s other aspects of naming such as understanding and ascertaining what the right naming strategy should be. What should the right inputs that an AI should be trained on? You know, what kinds of words should the AI be trained on? Helping a client see how each word in a list of words could become their future could become their brand, and helping them to see the the assets and potential of each of these names. That’s not something AI is going to do. So there’s still a place for professional name developers. Rob: I want to back up a little bit and just talk more generally about about name generation. Can you just give me a 30,000-foot view of the entire naming process before we dive into some of the specific steps within it? Anthony: Yeah, sure, I’ll be happy to Rob. So, I’ll be briefed by the clients, and maybe they’ll provide me with an actual creative brief, or not, but from that, I’ll develop name objectives that succinctly capture what the name needs to accomplish; what it needs to support or connote. And once we agree on those marching orders, I’ll get into creative. Now the first wave of creative is a mile wide and an inch deep, where I explore many different perspectives of the brand, different tonalities, different styles of names, different executions. And that process takes about two weeks of creative development. At the end, there’s probably a thousand or several thousand words that have been developed. I’ll cull the best 150 names and run those through preliminary global trademark screening with my trademark partner, Steve Price. And from that, there’ll be 50 to 70 names, and I’ll present those names to the client. And I present them in a real-world context so they look less like hypothetical candidates and more like de facto, existing brands. And I present each name in the exact same visual context to really keep the focus on the name and not confound variables by changing up the color or the font. I present each name individually, talk about their implications and what they bring. And at the end the client gets feedback—what they like, what they don’t like, what they’re neutral about—and that informs the second round of creative work, which is an inch wide and a mile deep, where I delve into what was really working for them. And, it’s important to have a couple of rounds of creative because it’s one thing to agree in an abstract brief, but what clients really react to are real words, and that’s where you can really find out what’s going on, because it’s difficult for people to really understand what they like and don’t like in a name until they see them. And so that second round of work focuses on what’s working for them. And that process again is about two weeks, thousands of names developed, 100, 150 go into screening for trademark and domains, and then 50 names plus are presented to the client. And the client chooses from all of the names that’ve been presented across both rounds—typically over 100 names. They bring a handful of names into their full legal screening. Maybe there is cultural and linguistic checks that have to happen, and their full legal checks and then they choose one final name to run with. Rob: What steps do you take when you just start generating names? Anthony: All right, so once we all agree on what the marching orders are. The process looks like this: I’ll first bring up my go-to set of software and applications and resources that I use pretty much in parallel, and I bounce between them as I go through development. So, I’ll bring up I’ll bring up Wordnik, which is an important piece of software online, a great resource for lists of words. I use OneLook, Rhymezone, an engine called Sketch Engine, and various other applications. And I will use those to identify words, word parts, that are interesting to me. And so over the course of that development I will use different techniques in order to unearth every possible idea I can find. I will also go through prior projects that I’ve done through Operative Words, and if I find a good word for this project, I’ll search on my computer for all files that I’ve worked on that also contain that word, and so I’ll be able to mine from my prior work. And so, that creative process happens for about two weeks. At the end of two weeks I will have amassed thousands of ideas, and if I bring neural networks and software-based combinations and permutations there are literally tens-of-thousands of ideas in the picture. Rob: You mentioned Sketch Engine awhile ago as one of the online resources that you use. I’ve seen that you’ve written quite a bit about it and how you use it. But can you just briefly explain what it is and why you recommend it so highly? Anthony: Yes, Sketch Engine is a corpus linguistics database. So, let me explain that. Corpus linguistics is using a very large body of real-world language. That’s a corpus, and it’s plural is corpora. And using computers to sort of analyze and tag and organize what’s in there. So a corpus might be, for instance, the one I use is all of the news articles that have been published between 2014 and 2017. All of that real-world text—that’s 28 billion words—all of which have been tagged by part of speech, and it’s recorded all of the words that live next to all of the other words. In other words, it records what are called "colocations." Now, colocations are useful because you can learn a lot about a word by the company it keeps. So if there’s an attribute that a client is interested in, let’s say ‘fast’ or ‘smart,’ I can look up a word like "fast" or "smart" or any other related word, and discover all of the words that have been modified by it. So, therefore I can find an exhaustive list of things that are fast, things that are smart, or verbs related to things that are fast and things that are smart. And so, the benefit is, one, is exhaustiveness, two, is also linguistic naturalness. That is, you’re finding how words are used in a real-world context, and I believe that linguistic naturalness in names is very important for names being credible, for names being relatable, and for names feeling very adaptable. You’re not foisting ideas on people that make no sense. Rob: It rolls off the tongue, to use kind of the layman’s term. Anthony: Yes, that’s right. Rob: You’ve mentioned so many online tools, I’m just curious, is there anything offline that you frequent? Anthony: I’m typically watching some kind of movie or TV show or some other sort of visual stimulus while I’m doing my creative development. Rob: Interesting. Anthony: And those things provide visual stimulation and there is dialogue and other ideas that come up that provide an extra input to my creative process. Rob: Do you choose what you’re watching based on the project, or is it just whatever you happen to be watching anyway? Anthony: No, no, I do. Absolutely. So, with projects that are very technologically driven or scientifically driven, I’ll watch something that’s sort of technological or scientific. Rob: That’s fun. Do you ever just, you know, there’s been a movie that you’ve been wanting to see anyway, and you feel like, "Oh, that fits this project," and you put that on? Anthony: Yeah, absolutely. Rob: Another technique that I saw that you wrote about, it’s called an "excursion." Can you can explain what that is? Is that related to the idea of watching a movie while you’re doing naming? Anthony: In an excursion, you identify a completely unrelated product category. Sometimes the less related the better. And you look for examples of a desired attribute or quality from that category. For instance, if you’re naming a new intelligent form of AI, let’s go ahead and consider examples of intelligence from the world of kitchens. Let’s look for ideas of intelligence in the world of sports. By thinking through an attribute as it appears somewhere else, you are able to find ideas that are differentiated but relevant, because when you take a word from a different category and drop it into a relevant category, it immediately becomes relevant to that new category. People are very comfortable with this technique. Rob: I have a couple of tactical, logistics questions that I’m curious how you would respond to. What about the actual medium that you use when you’re writing down or documenting your name ideas? Do you do this in Excel or do you have a pad of paper with you while you’re doing all these other exercises, and you’re just furiously jotting down ideas? Anthony: I’m using Microsoft Word, by and large, for this. I also use another text application called TextWrangler. I use Excel when I’m charged with developing a generic descriptor for a new product. Rob: And what is TextWrangler? Is there an important difference between that and Word, or just, you happen to use both? Anthony: TextWrangler is a text editor. So, there’s no formatting whatsoever. It’s plain ASCII text. It has another sister application called BBEdit, and these applications are very useful when you’re working with pure text, and it has some terrific tools like the ability to eliminate duplicates, the ability to use pattern recognition, something called Grep, in order to find words that include certain patterns. So, very useful tool and an adjunct to the toolset that I use. Rob: And then the other logistical question is just about timing. You mentioned usually a two-week period of time for your first run at name generation, but I’ve heard other namers say they like to have a four-hour window to really immerse themselves in a project anytime they sit down to do name generation. Do you have any rules of thumb that you adhere to in terms of timing? Anthony: Over the course of two weeks, the process is, I will immerse myself completely in a project maybe for four hours, maybe for a day, maybe for two days, or three days even. And then I put it away. And then I forget about it, and I work on something else for a day or two, and then I come back to it. And so, I have this repeated process of immersion and then incubation and I repeat that in order to do creative work. That’s a process that’s been demonstrated and proven to help maximize creative output. Those "aha" moments—those Eureka moments you have in the shower—happen because you’ve been thinking about something and then stop thinking about it, consciously anyway. But meanwhile there’s something bubbling up under the surface that comes out when you least expect it. Rob: You’ve mentioned a lot of things that you could use if you get stuck on a project. Do you ever get writer’s block so to speak, and if so, is there anything that you haven’t already mentioned that you would use to kick yourself back into naming gear? Anthony: Sure. You know, the writer’s block happens when a client is looking for something that isn’t different. If their if their product or their brand doesn’t really have something new to offer, that’s a more difficult nut to crack. And so, in those cases, I will look at projects that are utterly unrelated in any way, or other kinds of lists. And in this way, I expose myself to words that have nothing to do with the project whatsoever. But, because of how I see words and how I think, I can look at a list and look at a word and go, "Oh, wait a minute. There’s a story there." I can see what would be related or that would be interesting. So, really, it’s a process of compelling me to look at words just in order to see what happens. It’s a little bit stochastic. It’s a little bit random, but it’s actually very useful and interesting and new ideas can come out of it, even for projects where there isn’t something wildly different under the surface. Rob: I like to ask whether there are any names or naming tropes that you see that you’re getting sick of. You know, like any other creative process, there are trends in the industry—startups ending with with "-ly," for example. Are there any specific name ideas or trends like that that you want to call out or that you wish would discontinue? Anthony: Well, Rob, there’re always trends that I wish would go away. In fact, any trends, by and large, I wish would go away, because they’re unoriginal and they don’t serve the brands that they represent. They look derivative. They look unoriginal. And what does that say about their company or their products? So, yes, I’m not crazy about the "-ly" trend that’s been going on, just as I wasn’t crazy about the "oo" trend that was happening after Google and Yahoo found success, just like I wasn’t crazy about the "i-" or "e-" prefix trend back when that was happening. You know, I’m just fundamentally opposed to these ideas because they don’t they don’t serve their clients and they, I think, reflect a company that isn’t truly original. I’m also not crazy about the trend to randomly drop consonants or vowels, or double them, because it’s clear that it was done just in order to secure a dotcom domain, and it feels like domain desperation. Rob: Right, it feels forced. Anthony: Exactly. And linguistic unnaturalness, where you do these things in order to shoehorn words in order to get a free dotcom, I don’t think serves a brand well either, because they’re immediately off-putting, they look unnatural, and they’re difficult to relate to. Rob: The last question I like to ask namers is just what your favorite thing is about being a namer or coming up with name ideas. Anthony: Well, I really love the process of identifying, exhaustively, every possible perspective of a new brand. If I’m looking at a list of a thousand potential names, those are a thousand different perspectives, a thousand different ways of framing you looking at this company. And those are a thousand potential futures. And then seeing when a company finally adopts a name that I’ve helped them with—to see how they adopted the name, breathe life into it, and then run with it, and do their own, get their own inspiration from the name. So, as an example, a while ago I worked with an architectural and design firm called Pollack Architecture, who needed a new name. And eventually, I worked with them and developed the name "Rapt Studio" for them, R-A-P-T, "Rapt Studio" for them. And they do brilliant interior and architecture work and branding work as well. Really brilliant and wonderful people. And so once I gave them "Rapt Studio," they ran with it and they called their employees "Raptors." I didn’t give them that idea. They have meetings once a week, which are called "Monday Rapture" meetings. All right. So, I love when a name can inspire a client with great ideas. That makes me very happy. Rob: That’s great. Well let’s leave it there. And I just want to say thank you again for your willingness to share some of your thinking and how you do what you do. Anthony: Well, thank you so much, Rob. You know, I really do this for selfish reasons because I hate ugly words, and names are an unavoidable part of our environment and our habitat, and wouldn’t you much rather be surrounded by beauty and gardens than blight? I feel that way about names and so I give away what I know, because I want other namers, even my direct competitors, to come up with with great names so that they can also populate the world with words that are interesting and creative imaginative, and words we like to have around. Rob: Well, you call it selfish but it seems selfless to me. I really appreciate it and thanks again. Let’s go make some more beautiful words out there. Anthony: Yeah, let’s do that. Thanks, Rob. Rob: Thank you.  

Listen now: Shannon DeJong is the CEO of House of Who, an art house and agency based in Oakland, California, whose clients include Google, among others. Outside of her naming expertise, Shannon is an artist, speaker, and podcast host: she hosts ArtistCEO, where she uses her story to talk about how business and art can work together. Shannon's also worked at Salt, an independent branding agency in San Francisco. She's worked at Logitech, and also HP, where she was global naming manager.  Toward the end of my conversation with Shannon, she describes what she was like as a kid: "a very mercurial, precocious little thing...[that] would bounce around and just talk and talk and talk" [27:16] You can still hear that kid come through in the enthusiasm and energy she brings to this episode. We kicked things off talking about her approach to name generation, in which Shannon starts out as a hummingbird, flitting from idea to idea. Later on, she turns into a drill, when she's more thorough and exhaustive. In the hummingbird phase, Shannon's quick to get out of her chair and go outside, sometimes driving for miles to find the right setting for creative inspiration. Shannon lists some tools* she uses, such as: A dictionary (ideally the Oxford English Dictionary) OEDonline Dictionary.com ("not the best dictionary...[but] often it gives me that base of synonyms that I start from") Synonym.com Online Etymology Dictionary Google Google Images OneLook We also talked about how to get past writer's block, for which Shannon shared the "Stupid Rule" and the "10-minute Rule" [15:24]. Lastly, Shannon gave her perspective on "brand truth" [21:20], and says the reason she loves being a namer is that "for just these few hours, I get to create an entire world" [26:26]. Below, you'll find the full transcript of the episode (may contain typos and/or transcription errors). Click above to listen to the episode, and subscribe on iTunes to hear every episode of How Brands Are Built. * To see a complete list of online resources listed by namers in episodes of How Brands Are Built, see our Useful List: Online/software resources used by professional namers. Rob: Shannon, thanks for taking the time to chat. Shannon: My pleasure. Good to be here. Rob: Let's zero in on name generation. So, you get a naming brief, you sit down to start generating names. Walk me through what you do next. Shannon: Well, I am a bit of a hummingbird when it comes to creative. The very first thing I do is just read and absorb and listen, letting it kind of sink in, because sometimes it's the stuff that I wouldn't hear on first blush or the nuance of what the client is saying or not saying that ends up proving to be a really fruitful area. You know if someone's like, "Here's the brief; we want it to be about connectivity and speed," you're like, "All right, network, hive, bee, prism, nexus, fast, cheetah pounce, run, paw." Y'know, it's like, that's great. And, once that has run out, the place that's gonna be sweet, where it's going to be truly helpful to the client and where the client could not maybe have gone on their own, is to think about the subtlety of what they're asking for and the subtlety of what the right answer could be. Especially now with the world—everything, brands, naming, trademarks—being so cluttered, it's really about these little teeny slivers of space, whether it's creative space, strategic space, where there's going to be something truthful and effective and clear. So, I like to just do a lot of receptive work first, especially because naming is such a generative, productive act. Rob: So, talk to me a little bit more about interrogating the brief. Is there anything you can point to that that works? Shannon: Yeah, I mean, I guess broadly I just want to ask every question until I have no questions left and I'm sitting there on the call or looking at the brief going, "Ok, Ok, I guess there's nothing left to do but start naming." Like, if I have any question at all in my head, even if it's a playful one or a curious one, like, "Hey this maybe doesn't have anything to do with naming, but how did this company start?" And then I think, practically, I will interrogate a brief or dissect it by just making sure the strategy is watertight. You know, the number one factor for success in any naming project is the strategy. It's always about making sure that you're clear what the ask is and what this name is going to do for you. So, I will always look a brief through and through and just know that there are those different pieces that I know need to be covered. I have to be very clear on what the brand—the master brand or the product brand—is about, the positioning must be ultra-clear. One thing that I find really helpful is coming back to the simplicity of this particular exercise, which is just a small part of branding writ large. It's a very important part. It's an essential part. But just reminding everyone, hey this is a name. There's a lot of other things that the brand is going to be. What do you need the name to do? Rob: Well let's talk about a hypothetical. I don't know how often this really happens, but let's pretend that you've been given a perfect brief. Where do you start, any process or steps that you follow consistently? Shannon: Oh yeah. Now the fun begins. I think my number one thing that I always do—so I mentioned I'm a bit of a hummingbird and then other times I act like a drill... Rob: And explain what you mean by those two metaphors just so that I'm clear. Shannon: Yeah, sure. As a hummingbird I like to give myself permission to...so creatively, I think I need to be able to flit from idea to idea. So, when I first sit down, I really like to give myself a ton of freedom, even though later on I will be more thorough and more exacting and I will make sure that I've covered my bases, and what am I missing, and where can I mine? And that's when the drilling comes in. The initial phase for me is always one of freedom and following the thread wherever it goes. It's organic, it's potentially disorganized. It's kind of like a little kid with a bunch of sugar who just wants to like, run around like, "Oh ooh, what's this over here? Oh, look at that! Oh, look it's a kitten. Oh, Mommy, can I have another..." You know, it's like I let myself do that because I know that that's where a lot of the creative wisdom is. And at the very least, even if that initial flush of naming doesn't produce names that are going to be viable, because like I said, the way the brain works you're going to have to be recycling and going over lots of synonyms and things that maybe aren't the quote unquote "diamond in the rough," that's where you get the volume. That's where you get the quantity, at least for me. I should say, I get the quantity and the volume and the breadth and inspiration and the curiosity, so I can cover a lot of ground if I just let my mind flit from beautiful little idea to beautiful little idea. Rob: And just to be clear, how are you, in practical terms, how are you working at this point? Are you often on a whiteboard or working with Post-It Notes or are you in software of some sort? Shannon: Great question. I would say that, well, first of all, I would say even my method is a little hummingbird-like in I also follow wherever the impulse is in terms of how to work. So, in the first several hours I really do just follow however I want to work. I start totally on impulse. It's like, have I been sitting at my computer all day and I'm just now getting to it? Well, opening up an Excel spreadsheet, while it can be very helpful later on with organizing, right now is going to just kill my creative mojo. So, why don't I grab a pen and paper and my running shoes and walk outside and go for a walk? I mean, I have even driven before an hour away to a beautiful setting. Especially when it's a particular kind of project and I need you know more tranquil, kind of open, expansive ideas and given myself physical space and physical beauty in order to start unleashing. Other times, I work a lot in just good old Word or good old Google Docs or a text doc. Increasingly now, I have, when I have a limited amount of time, I actually will start in Excel because anytime you take your pen and paper and you go out into nature, it takes longer. But I would say that I love starting with pen and paper. That's always a great way to start because you know that no matter what you're going to be ending up back at a machine. Rob: And I'm just curious, when you when you do wander off into nature with a pad, you don't you don't have Wi-Fi access when you're doing this? Shannon: Correct. Yeah, absolutely. That's part of the genius, I think, is that, to totally disconnect. I'd like to give myself a chance to see what I can do without any influence. I guess I should say without any digital influence. Because I think once I start getting into using—and there are a lot of great tools out there and they're absolutely essential, you know dictionaries and thesauruses and I think there's something called OneLook, and Wordnik, and Wikipedia, not even for words but just for ideas and how are certain concepts related to other concepts. These are all great. And for me that's more like middle process or it or toward end of the generation process when I'm starting to slow down a little bit from my raw creative fire. I think the best stuff has come from when I'm actually just sitting back a bit. And sometimes I physically do this. I sit back from the computer, I sit back from my desk, maybe I don't even have a pen and paper and I just... It's kind of that like shower moment, that lightbulb moment of, "Hold on, hold on, let me take a break from trying to generate 20 words a second and just go back to that initial listening and thinking. It's a very important step because sometimes I have had that moment and it's like, "Oh, that's the name." Like you just had this moment you're like, "That's it. Yes!" And you know that it's probably not it. Rob: Or it's not available. Shannon: Or it's not available. Yeah, usually that's the next thought. I think I need to have a feeling of, oh, I've had several moments like that, where I just go, "Yes, oh yes!". Rob: You've brought up timing. How do naming projects go for you from a timing standpoint and what's the ideal? Is it to have a huge block of time in front of you or do you like to work in little sprints? Shannon: Well, the ideal timeline is one that is two weeks for creative work where I have the opportunity to try out a lot of different modes. No matter what, at some point, I need to have a long block of time and that long block of time is always relative to the timeline and size of the project. So, if it's a quick little name list that I'm helping another agency with a long block of time might be two-to-four hours. I mean, that might feel like a good amount of time to sink in. I do feel like the minimum amount of time total is four hours. Like, I feel like it's after the four hours is when you can really get to some good stuff. And then you do hit a wall and you're like, "Ok, I need to refresh." Rob: Let's talk about tools. You mentioned a few but I'd love to just get a list from you, if you have it off the top of your head, of online or offline tools that you like to have handy for every project or maybe there are some that you find you only use once in a blue moon. Shannon: Sure, yeah. I have to admit, while I'm always on the search for new tools, I kind of I kind of feel a little boring or old school because as of yet I haven't found a tool that's better than my brain. But, with that said, I definitely use various dictionaries. So, I might have a dictionary here, whether that's a Webster's, ideally you have a full, original OED and you can open up and look through etymologies, but I do not have one of those. I do use, I think it's called OEDonline or Etymology.com [Online Etymology Dictionary, I believe. OneLook. Just, really Dictionary.com. It's not the best dictionary and often weeding through all of the ads and crossword puzzles and whatever I find very distracting, but it works as a tool because often it gives me that base of synonyms that I start from. Like ok, here is "fast," and dictionary.com or synonym.com, they're going to give me a definition and like top-10 synonyms. And then those synonyms, I, using my brain, or my other favorite naming tool, which is just Google, then get inspired to take that synonym and try and find what I call related or extended conceptual synonyms to go from. I also just use Google and the way I use it is I will start, embarrassingly, by just taking words in the brief or in the pathways and just typing them in. Like hey, let's just start. What does the Google brain and what does the world and what does the internet...how do they relate to this word or this pathway that I need to explore? Then I go into, I use a lot just Images, Google Images, and I'll type in various words, whether it's from the brief or even words that I have found that capture some kind of essence, even if it's not the right word. I'll write that into Google Images and then I'll get a visual palette or visual collage of more things that stimulate more thought. Rob: That's a great idea. I love the Google Images idea just to break yourself out of...I mean frankly, you're looking at words a lot when you're doing gaming so it's even just a nice break for the eyes. Is there anything particular that you've found works well for writer's block, so to speak? Shannon: I want to think carefully before I say this because I might jinx myself. I was going to say I don't experience writer's block very often. Maybe more than writer's block, I just get constricted and rigid and I get too narrow in my thinking and it just gets dry. So, I think that's probably my version of it. It's not a full block. But it just sort of is there's no juice anymore. And what I always do then is the Stupid Rule and the 10-minute Rule. The Stupid Rule—I just made these up right now, can you tell I'm a namer? The Stupid Rule is that I have to write down things that are stupid. Like alright, alright, now I want the next ten names, fifty names, to be totally stupid. Like you would never name this that. You would never even show it to the client. You'd be embarrassed to do it, you know? Rob: And the Stupid Rule—I love the name—when you do that...so, I guess it's sometimes it tells you, "Ok, I'm done, because I did this and I feel like I've gotten everything out of my system," essentially? And then other times does it, it spurs another wave? Shannon: Well, I don't think that just feeling like I'm out of ideas is the right feeling for telling me that it's time to stop. Usually that tells me that it's coming up on that first wave or a dry spot and I have to push through it. The 10-minute Rule—to finish up that thought—is just do anything for 10 minutes. If you want to stop after that, ok, then maybe it's not the right time to do it, but most likely you'll get into flow and you'll be on the treadmill and it will just, fwip! And off you go. I think it's absolutely that way with creativity. I mean anything, right, it's "I don't want to do it, I don't want to do it, I don't do it. Ok, 10 minutes, 10 minutes, 10 minutes—oh, this is fun." Rob: So, in that example what are you doing? What are you doing for 10 minutes? I just want to understand, are you doing something naming related for 10 minutes? Shannon: That's it. And maybe you only get 10 minutes of naming right now and then do something else and come back to it. If I'm really feeling blocked or I don't like it I'll just say, "Ok, 10 more minutes. Just do 10 more minutes." You know, I've even done that to myself three times in a row, like "Uggh, I don't want to." "Ok. Hey, hey, how about another 10 minutes? Rob: Making deals with yourself. Shannon: Exactly. Rob: Are there any specific name ideas or naming tropes you know like the "-ly" on the end of all these startup names—is there anything in particular that you're sick of seeing or that you've identified as a trend that you try to steer clear of? Shannon: Well, it's a trend that isn't my favorite but I'm not yet able to steer clear of it because it's so pervasive, but I must say the verbable name is lovely in theory and there's nothing overtly obnoxious about it. But here's what I don't like: I don't like it because people ask for it just because they think that that's going to be a successful name, and I hate to be a broken record but I want to go back to this idea of, "Yeah, but does it make sense strategically?" And I have gotten a lot of that like, "We want it to be one syllable, real word, ideally verbable," which is nice but there's going to be tradeoffs. Rob: To what extent do you think verbability is a real thing, though? Because "Google" is a noun, right? I mean, if anything. Shannon: You know what, Rob, thank you! So is Apple. So is...Uber is an adjective. This is what's so funny, is that I look around I'm like, "How many names are actually..." and people are like, "You know, like Twitter." I'm like, Twitter is not...you don't "Twitter" something. You Tweet it. And I don't know, honestly, if that came from Twitter, the company, the brand itself. But I don't think so. I don't even think that they created their own language. That was done by people. That's the thing, people will do that. This is the nature of language. This is my background: linguistics. I started as a linguist and I love language and the beauty of language. This is why I'm not a prescriptive but a descriptive linguist, which just means languages is alive. Language is organic. And it will extend and bend and twist itself as memes, as trends, as tropes from person to person in this way that is beyond any one individual or brand. Rob: I absolutely agree with you. I think what I hear you saying is that it's not necessarily our decision as the people behind the brand as to whether or not people end up using it as a verb. That's their decision, and one that they'll likely make subconsciously. But then, on top of that, I also think that brands need to be really careful about trying to impose that type of prescriptive language on to consumers or onto their customers because it—aside from it potentially not working—it could also just really backfire in terms of making them look silly. You talk about "brand truth" a lot. I think I saw it on the House of Who website and I believe you give talks about it as well. Can you just explain what brand truth is and how it relates to naming? Shannon: Brand truth is the very simple idea that one, you don't have to be fake in order to succeed. And two, your truth is going to be your most valuable asset. I think that the branding industry and the marketing industry is often known for putting layers on and making things shiny and beautiful and glossy, and there is a time and a place for that. I'm most interested in peeling the layers back and getting to the heart of what is essential. And if you are a business and a brand, there's something truthful about your product, your offering, your culture, and the essence of who you are, and that is going to be your sweet spot. I think that that actually ends up being—especially now with the way the world is going—people want realness. People want to be able to connect with a brand and its truth, in all of its glory, wants it to be whole. And I think in terms of naming it drills down the value of essential information. You get one word, one name, to communicate who you are and hopefully you have a bunch of other brand assets that go along with it. But sometimes you don't, and it's one word that may appear in print, it may be verbal, it may be someone just passing on the street. And I think, in that one name, there should be something really essential about who you are and it should be real. Also, just in terms of the process of naming, we're talking very tactical, you don't have to go to all these fancy bells and whistles and naming trends and what's going to be cool in five years and what's most searchable. All of those things are important to consider because they're realities. But I think in the process of naming, what's most important is to think of something really clear and clean and concise. And I would call that "truthful." We recently worked on Google Home Mini, and that's not a sexy name, necessarily. It's not like, "Oh god, that's so fun, and you just say it and it's like an inside joke, and it's cool, and it's hip." But it's pretty simple and it just makes sense. And it's at the heart of what the thing is. It's a small, cute version of Google Home, and there you have it. So, I kind of feel like people often try too hard when they don't have to. There doesn't have to be anxiety, you don't have to worry like, "Oh god, we have to be super creative, or edgy, or unique, or differentiated." Yeah, those things, sure. That's where your strategy comes in. But when it gets down to naming, I say start with the truth. Rob: Yeah, I often find myself reminding clients that no one will ever think as hard about this name as we're about to do. And try to relieve a little of that pressure and temptation to overthink it. Shannon: I often say to people my secret as a namer is that naming is the most important thing you will ever do for your business, and...it doesn't matter. At some point, get as close as you can and do the best you can, but as long as you—again—as long as you're on strategy and you're communicating what you need to communicate, you're fine. Rob: Well I love that Google Home Mini name. I think it's a good example of a name that's great but you don't realize it is. And the reason for that is, or the way to realize how great it is, is to think of what they could have called it. To think of all the things they might have done and some of the atrocities that other companies have waged upon us with more fanciful attempts to convey what is ultimately a pretty simple message. Shannon: I think when I was younger and new at naming, for a long while I was like, "Oh, I want to get that that perfect name. I want to have on my resume...like I want to have named Twitter!" I want to get something that people hear and they're like, "Oh my god, that's such an amazing name!" and I'd be like, "Yeah, thanks." And at this point I really let that go and I realize that it's far more satisfying to just get a name that's right and just makes sense. And if I never get associated with it, great. And if it does its job, great. Rob: Last question: What is your favorite thing about naming or generating names? Shannon: Oh gosh, I think that it's a little moment to play God. It's like, for just these few hours I get to create an entire world. I mean maybe it's like—I don't have children, and so maybe it's getting to name all of these potential little babies that will grow up and go out into the world, and there's sort of like a maternal pride about giving my creative oomph to something that will live on past me. I think that's part of it. And I think the other part is it satisfies this, like I said, the hummingbird in me. When I was a kid I was a very mercurial, precocious little thing. I was super teeny with shock-white hair and I would bounce around and just talk and talk and talk, and I think at some point, people were just like, "Ok, thank you for the 15 cartwheels and the story about rainbows. But it's time to be quiet now." And I think that energy, that childlike enthusiasm for language and ideas, gets to play when I'm naming and then it gets to saddle up next to, and ride along with, the other part of my brain which then wants to make it all make sense and put it all into a structure and find a place for it in the world. Rob: Shannon, thanks so much for making the time to chat. Shannon: Thank you. This was a lot of fun.  

In this episode I sit down with Ana Arriola (Global VP, UX & Design / Visual Display + Digital Appliances at Samsung). Ana previously co-founded Monohm a company building the anti-phone Runcible. Follow Ana here: https://twitter.com/arriola We talk about fashion by way of socks, Kyoto, and japanese knives. Ana’s glasses - https://www.instagram.com/kuboraum/Phnam Bagley (architecture inspired leather) - https://www.instagram.com/eternalluxe/ Jumps 0m54 - Smartwool, athleisure, north face purple label 2m31 - Asymmetric clothing for women 3m11 - Wordnik and the McKeans 3m [...]

Meet Erin McKean, founder of Wordnik, bestselling author, and former editor-in-chief of American Dictionaries for Oxford University Press. She and Lisa discussed all the questions: should we wear dresses, should we be founders, should we write books, and should we be nice?

Today we travel to a world with universal translation devices. Where the babelfish from The Hitchhiker's Guide to the Galaxy comes true (although probably not in the form of an evolved organism, but let's not fret about the details).     We start this episode with Barry Slaughter Olsen, who's the co-president of Interpret America. Barry tells us all about what interpreting and translation actually is, and why it will be really hard to replace human translation with machines.    Then we talked to Julie Sedivy, a writer and language scientist based in Calgary. She helps us think about what these kinds of devices might do for language loss and cultural assimilation of immigrants. Do people still learn English when they move to America or Canada?    Last we talked to Erin McKean, the editor of Wordnik, the world's largest English Language dictionary. She walks us through a ton of fun future possibilities like branded Taylor Swift language plugins and online translation truthers.    Links and references mentioned in today's episode:    Interpret America  Is the language barrier really about to fall?   Long wait to come to America for Iraqis, Afghans who served U.S. troops  Julie Sedivy writes about losing and regaining Czech  Wordnik  A Spanish town's Google Translate fail  Cops use Google Translate to question woman     Flash Forward is produced by me, Rose Eveleth, and is part of the Boing Boing podcast family. The intro music is by Asura and the outtro music is by Broke for Free. Special thanks this week to Ciarán Doyle, David Faiz, Josh Newman and Noé Ramalleira. The episode art is by Matt Lubchansky. The episode art is by Matt Lubchansky.     If you want to suggest a future we should take on, send us a note on Reddit, Twitter, Facebook or by email at info@flashforwardpod.com. We love hearing your ideas! And if you think you’ve spotted one of the little references I’ve hidden in the episode, email us there too. If you’re right, I’ll send you something cool.     And if you want to support the show, there are a few ways you can do that too! We have a Patreon page, where you can donate to the show. But if that’s not in the cards for you, you can head to iTunes and leave us a nice review or just tell your friends about us. Those things really do help.    Learn more about your ad choices. Visit megaphone.fm/adchoices

Robin on Sanders' "honorary woman" claim, Pope vs. Zika virus, and SCOTUS deciding womb rights (again). Guests: Barbara Findlen, editor of WMC's Oscars-Gender Review; Judy Brooks' Healing Quest; Erin McKean's world's biggest dictionary, Wordnik.com. Erin McKean Judy Brooks: Barbara Findlen:

In 1983, Soviet satellites reported that the United States had launched a nuclear missile toward Moscow, and one officer had only minutes to decide whether to initiate a counterstrike. In today's show we'll learn about some nuclear near misses from the Cold War that came to light only decades after they occurred. We'll also hear listeners' input about crescent moons and newcomers to India, and puzzle over the fatal consequences of a man's departure from his job. Sources for our feature on Stanislav Petrov and Vasili Arkhipov: Pavel Aksenov, "Stanislav Petrov: The Man Who May Have Saved the World," BBC, Sept. 26, 2013. Lynn Berry, "Russian Who 'Saved the World' Recalls His Decision as 50/50," Associated Press, Sept. 17, 2015. "Soviet Officer Honored for Averting Nuclear War," Toledo Blade, May 22, 2004. Mark McDonald, "Cold War, Cool Head," Milwaukee Journal Sentinel, Dec. 26, 2004. Ben Hoyle, "The Russian Who Saved the World," Southland Times, May 22, 2015, 7. Glen Pedersen, "Stanislav Petrov, World Hero," Fellowship, July/August 2005, 9. "JFK Tried to Drive Wedge Between Cubans, Soviets," Toledo Blade, Oct. 13, 2002. "Papers: Annihilation Narrowly Averted," Lawrence [Kan.] Journal-World, Oct. 12, 2002. "Revealed: Soviet Sub Almost Attacked in '62," Peace Magazine, January-March 2003, 31. Listener mail: The Museum of London's exhibition The Crime Museum Uncovered runs through April 10, 2016. Wordnik defines griffinism as "In India and the East, the state or character of a griffin or new-comer." This week's lateral thinking puzzle was contributed by listener Andrew H., who sent these corroborating links (warning -- these spoil the puzzle). You can listen using the player above, download this episode directly, or subscribe on iTunes or via the RSS feed at http://feedpress.me/futilitycloset. Please consider becoming a patron of Futility Closet -- on our Patreon page you can pledge any amount per episode, and all contributions are greatly appreciated. You can change or cancel your pledge at any time, and we've set up some rewards to help thank you for your support. You can also make a one-time donation via the Donate button in the sidebar of the Futility Closet website. Many thanks to Doug Ross for the music in this episode. If you have any questions or comments you can reach us at podcast@futilitycloset.com. Thanks for listening!

This week on Unorthodox, host Mark Oppenheimer and Tablet staffers Stephanie Butnick and Liel Leibovitz ring in the year 5776 with the latest news of the Jews. They sound off on a controversial New York Times feature that listed the Democrats in the House and Senate who voted against the Iran nuclear deal--and indicated which of those politicians were Jewish. (The 'Jewish?' column was quickly  ​ removed from the chart, and a correction was issued.)   Our Jewish guest is writer, model, and college student Julia Frakes, who describes getting her start as a writer in the fashion world when she was 16. She talks about ​ where to find smart fashion writing, and how she ended up on the runway.   Our non-Jewish guest is Erin McKean, lexicographer, word-lover, and founder of Wordnik.com, the "world's biggest online dictionary." She asks what Hebrew words we should be importing into English, and shares a ​ little-known​  Yiddish term she  ​feels is much deserving of a comeback.   You can follow Julia Frakes on Twitter here: https://twitter.com/bunnyBISOUS. Check out Wordnik's adopt-a-word fundraiser here: https://www.kickstarter.com/projects/1574790974/lets-add-a-million-missing-words-to-the-dictionary.   For more Unorthodox, visit tabletmag.com/unorthodox. Email us at unorthodox@tabletmag.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode we talk with Erin McKean, founder of online dictionary Wordnik, about her history of processing and analyzing words with NeXT boxes, OS/2, and the Mac. We discuss self-identifying as a programmer, HyperCard qualifying as math, and hardcoded Danish comments.

This episode we talk with Erin McKean, founder of online dictionary Wordnik, about her history of processing and analyzing words with NeXT boxes, OS/2, and the Mac. We discuss self-identifying as a programmer, HyperCard qualifying as math, and hardcoded Danish comments.

In this episode, we catch up with Tony Tam, CEO of Reverb and creator of swagger. 0:00-2:24 Intros and House Rules (and obligatory complaints about cold snowy Boston) 2:25-6:34 How are things at Reverb and Wordnik? (and a little bit about adopting words) 6:35- 27:30 swagger - how does it compare to the other formats, taglines, benefit of community and contributors, tony shares his secret to success and uses the word "asymptotic" (look that up!), ole enlightens us about how swagger is like the GoPro of description formats 27:31- 33:55 future of swagger and some cool stuff added to swagger 2.0 33:56 - 46:20 Misconceptions about APIs (and maybe some TMI about Lorinda's family) 46:21 - 52:09 API News, where we pick our favorite news stories of the month 52:09 - 53:04 Wrap up Resources: swagger - http://swagger.io swagger.ed - https://github.com/chefArchitect/swagger.ed Alchemy API - alchemyapi.com Tesla performance update - http://www.roadandtrack.com/new-cars/car-technology/news/a24885/a-software-update-will-make-the-tesla-model-s-p85d-even-faster/

86: MADEUPICAL WORD Erin McKean (@emckean) is a lexicographer, programmer, and start-up founder.  We spoke to her about Wordnik (the online uber dictionary), Reverb (smarter recommendations), and her many books. Wordnik: Adopt-a-word Developer Erin's favorite list Reverb Erin has written many books, some about words, one about dresses (The Hundred Dresses), and one fiction novel about The Secret Lives of Dresses. She has also given two TED talks. Watson on Jeopardy Brian Garner talks about skunked words in his book  Modern American Usage Five Intriguing Things via Tiny Letter [Feb 2, 2015: This link is broken today but it is the right link, google "Five Intriguing Things" to see if they've fixed it.] Elecia's Wordy project if fully documented over on Hackaday Reaction Housing is hiring!

Bob Garfield and Mike Vuolo are joined by Peter Sokolowski of Merriam-Webster, Katherine Martin of Oxford University Press, Jane Solomon of Dictionary.com, and Erin McKean of Wordnik.com to discuss their respective Words of the Year. Learn more about your ad choices. Visit megaphone.fm/adchoices

Moe and Erin McKean talk about building Reverb Technologies, Wordnik and the joy of lexicography.