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Welcome to RIMScast. Your host is Justin Smulison, Business Content Manager at RIMS, the Risk and Insurance Management Society.   Crystal Trout is a director with Baker Tilly's Risk Advisory practice. Justin and Crystal discuss her career in anti-money laundering compliance, and what brought her to consulting. They discuss the elements of AML compliance and how the need for it stretches beyond financial institutions to any sector that involves large transactions, including virtual digital assets and investing. They talk about the $3 billion settlement TD Bank entered into with regulators in October of 2024 and the messages that sends both to financial institutions and money criminals. Listen to Crystal's advice to risk professionals who may oversee large transactions. Key Takeaways: [:01] About RIMS and RIMScast. [:15] Public registration is open for RISKWORLD 2025! Engage Today and Embrace Tomorrow with RIMS at RISKWORLD from May 4th through May 7th in Chicago, Illinois. Register at RIMS.org/RISKWORLD. [:31] About this episode of RIMScast. Crystal Trout of Baker Tilly and I will discuss how Anti-Money Laundering regulations are impacting the risk profession. [:56] RIMS-CRMP Workshops! As part of RIMS's continuing strategic partnership with Purima, we have a two-day course coming up on April 22nd and 23rd. Links to these courses can be found through the Certification page of RIMS.org and this episode's show notes. [1:15] Virtual Workshops! On April 16th and 17th, Chris Hansen will lead “Managing Worker Compensation, Employer's Liability, and Employment Practices in the U.S.” [1:29] On June 12th, Pat Saporito will host “Managing Data for ERM” and will return on June 26th to present the very popular new course, “Generative AI for Risk Management”. [1:44] A link to the full schedule of virtual workshops can be found on the RIMS.org/education and RIMS.org/education/online-learning pages. A link is also in this episode's show notes. [1:55] RISKWORLD registration is open. Engage Today and Embrace Tomorrow, May 4th through 7th in Chicago. Register at RIMS.org/RISKWORLD. Also, remember that there will be lots of pre-conference workshops being held in Chicago just ahead of RISKWORLD. [2:14] These courses include “Applying and Integrating ERM,” “Captives as an Alternate Risk Financing Technique,” “Contractual Risk Transfer,” “Fundamentals of Insurance,” “Fundamentals of Risk Management,” RIMS-CRMP Exam Prep, and more! The links are in the show notes. [2:38] Money laundering should be one of the top risks on your risk radar, especially in 2025 as new regulations are added or rolled back. Some high-profile resolutions have made recent headlines. [2:51] To help me make sense of it all for the RIMScast audience, here is the Director of Baker Tilly's Risk Advisory Practice, Crystal Trout. Crystal has more than 23 years of experience working with financial institutions with a focus on financial crimes compliance. [3:08] We're going to talk about anti-money laundering (AML) programs and get some best practices for implementation and reporting. [3:18] Interview! Crystal Trout, welcome to RIMScast! [3:33] Crystal Trout is a director with Baker Tilly's Risk Advisory Group. She joined Baker Tilly after having worked in financial crimes risk for over 23 years. Previously, she was in the financial institution space. [3:51] Crystal switched to consulting to help other financial institutions build out their AML compliance programs and ensure that they're in a good spot for regulatory exams. [4:19] Crystal tells how she was drawn to anti-money laundering. In high school, she had an internship with a financial institution, and it was robbed. [4:37] When the FBI was doing their investigation, Crystal was trying to understand what they were doing and how they were going to catch the robber. She was so fascinated by the process that she changed what she went to school for and altered her career path.  [5:09] Crystal's interest in understanding how fraudsters and money launderers act led her to use her banking career to work in the back office and investigation space. [5:38] Crystal says the institution used dispensers that limited cash, and the robbers only got $500. Because of the weapon they used, the robbers got a massive sentence at trial. [6:38] Crystal explains the current AML environment. Baker Tilly is staying close to any regulatory changes. The complexity of regulations is extensive. It's critical that professionals in this space stay close to the challenges that extend even beyond the regulatory requirements. [6:59] We're seeing more changes in regulations than we have historically had, Crystal observes. It's a matter of understanding the landscape, staying close to the changes, and trying to predict which direction they may go and plan for either direction. The key is planning and not waiting. [7:32] Crystal suggests you should hope for the best and plan for the worst. Make sure that you're prepared to go in either direction, whether regulations are rolled back or strengthened. [7:57] Justin recalls that TD Bank reached a $3 billion settlement with U.S. regulators in October 2024, pleading guilty to failing to maintain an adequate AML program, which unfortunately led to the facilitation of money laundering activities. That's a huge penalty, Crystal points out. [8:37] This event provides valuable insight for risk professionals regarding regulatory expectations and also the consequences of inadequacies in their programs. [8:49] People need to understand that they can't be lackadaisical in their compliance program. They need to be ahead of it. It's all about preparation and planning.  [9:03] In the TD Bank case, regulators had identified substantial weaknesses in the overall transaction monitoring system and due diligence procedures. [9:17] TD Bank had allegedly failed to allocate the resources needed to operate their AML program, but they continued to have significant growth within their higher-risk customer segment and geographical region. [9:35] TD Bank wasn't staying ahead and keeping current with its customer base and the risks that were taking place. Beyond the penalty, TD Bank has expenses for remediation efforts, enhanced compliance infrastructure, and independent monitoring. All of these are added costs. [9:57] Financial institutions may fail to realize the costs that happen beyond the penalty. They may say it costs too much to add the staffing or build the correct tools, not realizing it will cost them more when the regulators find these faults and weaknesses within their program. [10:18] A key lesson to learn is that compliance programs must be able to scale appropriately with the institution's business growth and evolving risk profiles. [10:30] Regulators focus on the overall program effectiveness rather than mere technical compliance, particularly regarding the quality of suspicious activity identification and reporting. [10:41] It's important for institutions that have to comply with these programs to be proactive and make sure they have the correct resource allocation. Those things are key when it comes to ensuring that AML compliance programs operate effectively. [11:11] There are five key pillars involved in an AML compliance program, including a designated compliance officer and following customer due diligence. You build an AML Bible, with paperwork that documents the steps you're going to take to be in compliance. [11:39] It allows your people to understand the risk that the institution is willing to take, and what it's not willing to accept. You document everything as evidence base for regulators, as having the correct tools and technology to support the program's overall risk tolerance. [12:33] Justin and Crystal address the reputational risk to an institution that may come from a regulatory settlement. Crystal states that these settlements signal to the bad guys that they are going to be caught and they're not going to be able to continue to act at that institution. [13:14] Crystal tells about the bank robber. For prevention, when someone comes into the bank, make eye contact, talk to them, and acknowledge them. If they're scouting it out, there's a lot less chance they'll come back to that bank because they are being noticed. [13:37] A criminal may not physically be in the bank, but if you do due diligence up front when they open an account, asking the right questions, and looking for red flags, they may realize that you have a very strong AML program in place and they'll go elsewhere. [14:07] Plug Time! RIMS Webinars! On April 3rd, join Zurich for “Understanding Third-Party Litigation Funding”. On April 10th, Audit Board will present “What CISOs Want Risk Executives to Know About Cyber Risk in 2025”. [14:24] Following the success of their recent webinar, HUB International returns for the next installment of their Ready for Tomorrow Series, “From Defense to Prevention: Strengthening Your Liability Risk Management Approach”. That session will be on April 17th. [14:40] On April 24th, RiskConnect returns to deliver “Better Together: The Marriage of Insurable Risk and Business Continuity”. [14:48] More webinars will be announced soon and added to the RIMS.org/webinars page. Go there to register. Registration is complimentary for RIMS members. [14:59] Important Announcement! RIMS and the Institute of Internal Auditors have entered into an agreement to deliver a selection of the other group's educational programming to their members. Twenty-nine shared courses will be available to both association's members. [15:17] RIMS members can explore the IIA courses that are now available to them at See Courses Here. To access RIMS's complete selection of workshops, webinars, and courses, visit RIMS.org/Education. [15:35] Let's Return to my Interview with Crystal Trout! [15:50] Are risk professionals who are not at financial institutions at risk of inadvertently being caught up in a money laundering crime? Crystal says this question is in the back of the mind of any risk professional. She remembers that running an AML compliance program is stressful. [16:22] There's always the risk that a chief compliance manager could be cited for a failure and have to pay a significant, hefty fine. A risk manager should be aware of this when they're performing any form of transaction. Listen to your gut if something seems off. Don't ignore it. [17:26] Is paying in cryptocurrency a red flag? Navigating AML compliance specifically regarding cryptocurrency is new for a lot of professionals. There are risks and benefits to digital assets concerning AML compliance. [17:54] With any evolving form of payment, if risk professionals aren't staying ahead, truly understanding and navigating how it works, it's going to make it difficult for them to understand red flags and risks that might come, as well. [18:13] There is sometimes a natural fear in risk professionals that because they're not comfortable with cryptocurrency, they're not able to address any legitimate concerns or concerns that may be their internal fear due to the lack of knowledge. [18:45] Is it too risky for a company to announce the voluntary departure of a Chief Compliance Officer? Crystal says the company should already have a plan for somebody to temporarily step in and continue to operate so it doesn't leave a gap or exposure in the organization. [19:22] It's an opportunity for a risk professional to go into a financial institution and make a mark for themselves by helping the institution strengthen its overall compliance program. [19:49] It's a good practice for a company to announce the replacement chief compliance officer at the same time as the announcement of the leaving chief compliance officer. It's part of succession planning. [20:47] The money laundering risk landscape is expanding significantly. Industries outside of finance and banking face substantial financial crime risk and corresponding regulatory scrutiny. They have less mature compliance infrastructure than their banking counterparts. [21:07] Crystal mentions the real estate sector as a potential vehicle for money laundering due to the high-value transactions, price stability, and the lack of historical regulatory oversight. [21:19] Digital asset providers, cryptocurrency exchanges, wallet providers, and any type of virtual asset service providers face intensifying regulatory scrutiny because the platforms can facilitate anonymous transactions. [21:35] The Financial Action Task Force has established clear expectations for virtual asset service providers to implement robust AML controls. Gaming and gambling services present money laundering risk. [21:53] There are other high-risk sectors that money laundering risk could expand to. FinCEN recently required registered investment advisors and exempt reporting advisors who have not been required to have an AML compliance program to have one in place by January 2026. [22:22] We're seeing AML compliance extend beyond traditional banking. [22:34] There are very few industries that, in some form or fashion, could not be a victim of a bad actor performing money laundering. It's just a matter of the bad guy finding a way to do it. [23:09] What steps should a company take when money laundering by an employee is discovered? The appropriate officer needs to start an internal investigation. That's a lengthy process. Make sure the “i”s are dotted and the “t”s are crossed within the investigation. [23:47] Make sure all the evidence and documentation are aligned. Involve HR and the appropriate supervisor authority. If it's shown to be true, interview the individual. It could lead to termination. The investigative process could take months. The authorities may be alerted. [24:39] The company may not want it out in public knowledge and may not file a police report. It can damage a company's reputation. [25:00] Crystal explains her passion for AML compliance and why she became a compliance consultant to help more institutions. The downstream impact is so significant. She wants to make sure the bad apples don't have the opportunity to launder funds. [25:54] Special thanks again to Crystal Trout for joining us here on RIMScast. I've got links to more RIMS coverage of fraud, compliance, financial risk management, and anti-money laundering in this episode's show notes. [26:09] Plug Time! You can sponsor a RIMScast episode for this, our weekly show, or a dedicated episode. Links to sponsored episodes are in the show notes. [26:38] RIMScast has a global audience of risk and insurance professionals, legal professionals, students, business leaders, C-Suite executives, and more. Let's collaborate and help you reach them! Contact pd@rims.org for more information. [26:55] Become a RIMS member and get access to the tools, thought leadership, and network you need to succeed. Visit RIMS.org/membership or email membershipdept@RIMS.org for more information. [27:13] Risk Knowledge is the RIMS searchable content library that provides relevant information for today's risk professionals. Materials include RIMS executive reports, survey findings, contributed articles, industry research, benchmarking data, and more. [27:30] For the best reporting on the profession of risk management, read Risk Management Magazine at RMMagazine.com. It is written and published by the best minds in risk management. [27:44] Justin Smulison is the Business Content Manager at RIMS. You can email Justin at Content@RIMS.org. [27:51] Thank you all for your continued support and engagement on social media channels! We appreciate all your kind words. Listen every week! Stay safe!   Links: RISKWORLD 2025 — May 4‒7 | Register today! Nominations for the Donald M. Stuart Award [Canada] Spencer Educational Foundation — General Grants 2026 — Application Dates Spencer's RISKWORLD Events — Register or Sponsor! RIMS-Certified Risk Management Professional (RIMS-CRMP) RISK PAC | RIMS Advocacy RIMS Risk Management magazine RIMS Now Announcement: RIMS and The Institute for Internal Auditors' Strategic Alliance on Education RIMS Webinars: RIMS.org/Webinars “Understanding Third-Party Litigation Funding” | Sponsored by Zurich | April 3, 2025 “What CISOs Want Risk Executives to Know About Cyber Risk in 2025” | Sponsored by Auditboard | April 10, 2025 “Ready for Tomorrow? From Defense to Prevention: Strengthening Your Liability Risk Management Approach” | Sponsored by Hub International | April 17, 2025 “Better Together: The Marriage of Insurable Risk and Business Continuity” | Sponsored by Riskonnect | April 24, 2025   Upcoming RIMS-CRMP Prep Virtual Workshops: RIMS-CRMP Exam Prep with PARIMA | April 22‒23 Full RIMS-CRMP Prep Course Schedule   Upcoming Virtual Workshops: “Managing Worker Compensation, Employer's Liability and Employment Practices in the U.S.” | April 16‒17 | Instructor: Chris Hansen “Managing Data for ERM” | June 12 | Instructor: Pat Saporito  “Generative AI for Risk Management” | June 26 | Instructor: Pat Saporito See the full calendar of RIMS Virtual Workshops RIMS-CRMP Prep Workshops   Related RIMScast Episodes: “RIMS Legislative Priorities in 2025 with Mark Prysock” “AI and Regulatory Risk Trends with Caroline Shleifer” “Financial Risk Management with Chris Willey of American Eagle FCU” “Maintaining an Award-Winning ERM Program with Michael Zuraw” “ERM in Banking & Finance with Eleni Willis”   Sponsored RIMScast Episodes: “Understanding Third-Party Litigation Funding” | Sponsored by Zurich (New!) “What Risk Managers Can Learn From School Shootings” | Sponsored by Merrill Herzog (New!) “Simplifying the Challenges of OSHA Recordkeeping” | Sponsored by Medcor “Risk Management in a Changing World: A Deep Dive into AXA's 2024 Future Risks Report” | Sponsored by AXA XL “How Insurance Builds Resilience Against An Active Assailant Attack” | Sponsored by Merrill Herzog “Third-Party and Cyber Risk Management Tips” | Sponsored by Alliant “RMIS Innovation with Archer” | Sponsored by Archer “Navigating Commercial Property Risks with Captives” | Sponsored by Zurich “Breaking Down Silos: AXA XL's New Approach to Casualty Insurance” | Sponsored by AXA XL “Weathering Today's Property Claims Management Challenges” | Sponsored by AXA XL “Storm Prep 2024: The Growing Impact of Convective Storms and Hail” | Sponsored by Global Risk Consultants, a TÜV SÜD Company “Partnering Against Cyberrisk” | Sponsored by AXA XL “Harnessing the Power of Data and Analytics for Effective Risk Management” | Sponsored by Marsh “Accident Prevention — The Winning Formula For Construction and Insurance” | Sponsored by Otoos “Platinum Protection: Underwriting and Risk Engineering's Role in Protecting Commercial Properties” | Sponsored by AXA XL “Elevating RMIS — The Archer Way” | Sponsored by Archer   RIMS Publications, Content, and Links: RIMS Membership — Whether you are a new member or need to transition, be a part of the global risk management community! RIMS Virtual Workshops On-Demand Webinars RIMS-Certified Risk Management Professional (RIMS-CRMP) RISK PAC | RIMS Advocacy RIMS Strategic & Enterprise Risk Center RIMS-CRMP Stories — Featuring Walmart ERM Director Michelle Black!   RIMS Events, Education, and Services: RIMS Risk Maturity Model®   Sponsor RIMScast: Contact sales@rims.org or pd@rims.org for more information.   Want to Learn More? Keep up with the podcast on RIMS.org, and listen on Spotify and Apple Podcasts.   Have a question or suggestion? Email: Content@rims.org.   Join the Conversation! Follow @RIMSorg on Facebook, Twitter, and LinkedIn.   About our guest: Crystal Trout, Director, Risk Services Advisory Group at Baker Tilly   Production and engineering provided by Podfly.  

Welcome to RIMScast. Your host is Justin Smulison, Business Content Manager at RIMS, the Risk and Insurance Management Society.   William Sako is a security and risk expert. Justin and William address issues such as how security tech makes buildings smarter and safer, examples of the risk tech used in these buildings, and mistakes that risk leaders might make today. They discuss how COVID-19 has facilitated change in enhancing security measures that will be with us forever. They talk about the important role of the risk manager when designing a security plan for a building. They dig into how risk managers can lead the charge, going above and beyond check-the-box compliance. Listen to William's perspectives on risk technology, communication within an organization, and the future of building security. Key Takeaways: [:01] About RIMS and RIMScast. [:15] Public registration is open for RISKWORLD 2025! Engage Today and Embrace Tomorrow with RIMS at RISKWORLD from May 4th through May 7th in Chicago, Illinois. Register at RIMS.org/RISKWORLD. [:31] About this episode of RIMScast. We will be joined by Bill Sako of Telgian Engineering to discuss security risk management in 2025. [:58] RIMS-CRMP Workshops! As part of RIMS's continuing strategic partnership with Purima, we have a two-day course coming up on April 22nd and 23rd. Links to these courses can be found through the Certification page of RIMS.org and this episode's show notes. [1:15] Virtual Workshops! On March 26th, Pat Saporito will host “Generative AI for Risk Management”. The next course will be on June 26th. [1:29] On April 16th and 17th, Chris Hansen will lead “Managing Worker Compensation, Employer's Liability, and Employment Practices in the U.S.” [1:42] A link to the full schedule of virtual workshops can be found on the RIMS.org/education and RIMS.org/education/online-learning pages. A link is also in this episode's show notes. [1:53] RISKWORLD registration is open. Engage Today and Embrace Tomorrow, May 4th through 7th in Chicago. Register at RIMS.org/RISKWORLD. Also, remember that there will be lots of pre-conference workshops being held in Chicago just ahead of RISKWORLD. [2:12] These courses include “Applying and Integrating ERM,” “Captives as an Alternate Risk Financing Technique,” “Contractual Risk Transfer,” “Fundamentals of Insurance,” “Fundamentals of Risk Management,” RIMS-CRMP Exam Prep, and more! The links are in the show notes. [2:35] Our guest today, Bill Sako, is the Vice President and Senior Security Consultant at Telgian Engineering and Consulting. He has 50 years of experience in security risk management. [2:49] Bill will tell us what's keeping him up at night in security, risk management, visitor management, and workplace safety in 2025. We'll also provide tips for risk managers on how to be more of a leading voice in finding a new location, renovating it, and installing security tech. [3:15] Interview! Bill Sako, welcome back to RIMScast! [3:33] Bill got into the business of security in 1974 by starting Sako & Associates, a security consulting firm. It became the second largest in the U.S. with 28 engineers and support staff, doing every kind of security project in buildings and venues. [3:54] Sako & Associates did security projects at U.S. Embassies, F.B.I. Headquarters, super highrise buildings all over the world, large mixed-use projects, and developing multiple security programs that have to meld together in a large, complicated building. [4:20] These projects include large medical centers and college campuses around the world. A lot of its work was done with architects in corporate America when they were developing office buildings. [4:39] Sako & Associates developed over $2.2 billion in security plans over many projects. [5:33] Today's security tech is transforming buildings into smarter and safer environments through advanced sensors, AI, and connectivity. AI-powered surveillance cameras detect unusual behavior, recognize faces, and track movement in real-time. [5:58] That technology was in its infancy 10 years ago. It's come a long way and the technology is becoming rock-solid. The systems can differentiate between threats and harmless activities to reduce false alarms and help the person monitoring the system understand them. [6:18] Access control to the building and tenant spaces within the building is provided through biometric scanners, mobile-based apps, and smart card readers, with logs for digital security auditing.  [6:37] Smart IoT sensors monitor temperature and air quality. They trigger alarms very quickly in case of fire, gas leak, or unauthorized entry, to keep the building occupants safe. [6:54] Automated threat response is provided through automatically locking doors, alerting authorities, and activating emergency lighting, in response to hazards and breaches. We've had this capability for 20 years, but it is being used more now. [7:27] Cloud-based surveillance allows remote monitoring by management and first responders through web access and smartphones to see the cameras in the building in real time. It's becoming a trend. [7:59] Cyber security measures, with increased connectivity, can provide solutions to protect networks from threats like hacking and data breaches to ensure physical security systems are uncompromised. [8:12] Fire response systems have been hardwired for years. Engineers are starting to implement connected capabilities for them. [8:39] Bill talks about companies paying to install cameras, but when a camera fails, not paying to replace them, leaving black monitor screens. That gave birth to predictive maintenance plans with established lifelines for any piece of equipment and budgets for replacement as needed. [9:49] All the functions of emergency management are being automated. These innovations collectively create smarter buildings that are more secure, efficient, and responsive to any potential threat. [10:40] Many times, the technology that's put into a building is assumed to be static. That's true until you make changes to the building. Then you have to update the system. [11:02] Security is a different ball game. Security is based on behaviors. The threat environment can change from hour to hour or day to day, depending on who's visiting the building and what's going on down the street. You have to have flexibility and people to operate the equipment. [11:28] The technology needs a human operator to interpret the signals and determine the right response in real time. AI and machine learning are great technologies and we're using them virtually in every piece of equipment going in. [12:09] You still need a human to be able to assess what's happening and how they're supposed to respond when multiple sensors are going off. Bill tells of a break-in when the right response was to send three armed security officers to the asset vault. The suspects were apprehended. [13:46] Bill explains some of the changes in security technology that have been incorporated as a result of COVID-19. Increased reliance on technology led to changes in security practices.  Touchless access control came about as a result of COVID-19. [14:28] Occupancy management lets building owners know who is in the building and allows for the building to be evacuated safely. [14:48] With people working from home, COVID-19 led to an expansion in remote monitoring. [15:02] Visitor management is important. Healthcare facilities realize today that they have to protect their staff and patients in the building. They need screening in the lobby and must use visitor management. Automated systems make it easy. [16:28] Touchless and mobile access control will be with us forever. Bill also includes hybrid security management, AI-powered surveillance and analytics, and moving security and surveillance to the cloud provides greater capability. Your command center can be your laptop. [17:35] As security moved more into the digital domain, we figured out how to operate across networks and maintain security for all the data we have. Bill says it's rock-solid today. [17:55] Bill believes cloud-based services are the way to go for most buildings today. It gives you the capability to do everything remotely. [18:04] Data-driven decision-making will stay with us for a long time. It allows you to predict and mitigate risk on the fly. You have to train people well to know how to respond to the data. [18:26] Zero trust is a practice where no one coming into the network is trusted without proof through multi-factor identification. Even the Chairman of the Board must be verified. [19:01] Bill continues with crisis management and business continuity planning. A bullet list is not a business continuity plan. With crisis management and business continuity, you have to train people so they understand the plans. [19:24] The pandemic introduced new security practices and accelerated the modernization of legacy systems. Security includes integrating legacy systems with new systems. Command centers may have multiple disparate systems in one security management enterprise system. [20:14] Plug Time! RIMS Webinars! On Wednesday, March 26th at 2:00 p.m. Eastern Time, members of the RIMS Strategic and Enterprise Risk Management Council will extend the dialog that began in the recent RIMS Executive Report “Understanding Interconnected Risks”. [20:33] On Thursday, March 27th, Descartes Underwriting will make its RIMS Webinar debut with a session about parametric insurance. On April 3rd, join Zurich for “Understanding Third-Party Litigation Funding”. [20:47] On April 10th, Audit Board will present “What CISOs Want Risk Executives to Know About Cyber Risk in 2025”. [20:54] Following the success of their recent webinar, HUB International returns for the next installment of their Ready for Tomorrow Series, “From Defense to Prevention: Strengthening Your Liability Risk Management Approach”. That session will be on April 17th. [21:10] On April 24th, RiskConnect returns to deliver “Better Together: The Marriage of Insurable Risk and Business Continuity”. [21:18 More webinars will be announced soon and added to the RIMS.org/webinars page. Go there to register. Registration is complimentary for RIMS members. [21:30] Let's Resume Our Dialogue about Security Risks with Bill Sako! [22:10] In 50 years of security work, Bill did not encounter many leaders with Risk in their titles. While all insurance is about risk, in the corporate world, only very large companies have risk officers. Everything is in its silo. Getting the silos to talk together can be a nightmare. [22:48] Typical buildings don't have risk managers. Corporate campuses may have a risk manager to manage 50 or 60 buildings. That person is strained. [23:02] When Telgian Engineering & Consulting is brought in for an audit or to develop a new system design for a client, they identify who the risk leader is, whatever title they may have. They team with the people who know the vulnerabilities and the threats of the organization. [23:47] Telgian has recommended to several clients that they should hire a risk management person on staff. In a lot of cases, they say they don't have the budget but they'll think about it for the future. At that organization, who is evaluating risk for them? [24:07] Telgian, as a consultant, takes that role for the organization while they're doing the assessment, creating detailed risk models. Then they educate the client to the extent that the client understands what the risks are and the risk mitigation techniques they could use. [24:47] Bill says the hard thing is to dig into organizations internally to find who that risk leader might be. Someone is doing it, even without the title. It might be the CEO. [25:36] In organizations with a titled risk officer, they may be siloed, in a lot of cases. That risk manager needs to understand whom to work with within the organization to address all the organization's security concerns. The siloes need to be taken down. [26:17] Telgian Engineering & Consulting has always had the responsibility to educate its clients. The clients may think they understand what security is and what the risks are, but they often have a very narrow view without seeing the big picture. [27:06] The person at the lobby reception desk of an office building is often the first line of defense. There may be security officers there. What happens when the visitor goes up the elevator? [27:38] The organization should provide security training for the lobby receptionist. They can see if a visitor is acting agitated. They can attempt to de-escalate an angry visitor. They need to be briefed on the organization's security practices, especially when they identify a threat. [29:23] When Telgian does an assessment, they don't want one point person to show them around. They want to talk to everybody who is in touch with what's going on in the organization. Receptionists are one of the primary sources of information for Telgian. [30:13] Bill says that risk leaders and officers need to find a way to become embedded in the organization and the things that are going on. The risk manager needs to be part of the security team, the facilities team, the legal team, and the IT team. [30:32] Bill has recommended to risk managers that they should set up monthly or bi-monthly meetings with the leaders of the siloes to discuss concerns and risks and how to solve those problems together. The risk manager is usually the right person to pull that team together. [31:42] Bill says identifying risks through AI on video cameras and following a visitor through the building is happening in many organizations now. This is critical for post-incident analysis. [33:07] One thing the government is great at is doing a full-blown report after an incident. That incident report winds up informing security of the risks to watch for. [33:19] On every consultation project, Bill got past reports upfront from the organization to see what the issues have been with the organization. They design security systems to meet those threats. Organizations have to do that to manage their risks properly. [33:42] Special thanks again to William Saco for joining us here on RIMScast. In this episode's show notes, I have links to more RIMS Risk Management magazine and RIMScast coverage on security risks and workplace violence preparedness and prevention.  [33:59] Plug Time! You can sponsor a RIMScast episode for this, our weekly show, or a dedicated episode. Links to sponsored episodes are in the show notes. [34:27] RIMScast has a global audience of risk and insurance professionals, legal professionals, students, business leaders, C-Suite executives, and more. Let's collaborate and help you reach them! Contact pd@rims.org for more information. [34:46] Become a RIMS member and get access to the tools, thought leadership, and network you need to succeed. Visit RIMS.org/membership or email membershipdept@RIMS.org for more information. [35:03] Risk Knowledge is the RIMS searchable content library that provides relevant information for today's risk professionals. Materials include RIMS executive reports, survey findings, contributed articles, industry research, benchmarking data, and more. [35:20] For the best reporting on the profession of risk management, read Risk Management Magazine at RMMagazine.com. It is written and published by the best minds in risk management. [35:34] Justin Smulison is the Business Content Manager at RIMS. You can email Justin at Content@RIMS.org. [35:41] Thank you all for your continued support and engagement on social media channels! We appreciate all your kind words. Listen every week! Stay safe!   Links: RISKWORLD 2025 — May 4‒7. | Register today! Nominations for the Donald M. Stuart Award [Canada] Spencer Educational Foundation — General Grants 2026 — Application Dates Spencer's RISKWORLD Events — Register or Sponsor! RIMS-Certified Risk Management Professional (RIMS-CRMP) RISK PAC | RIMS Advocacy RIMS Risk Management magazine RIMS Now RIMS Webinars: RIMS.org/Webinars “Understanding Interconnected Risks” | Presented by RIMS and the Strategic and Enterprise Risk Management Council | March 26, 2025 “Parametric Insurance and Climate Risk: An Innovative Tool for CAT Risk Management” | Sponsored by Descartes Underwriting | March 27, 2025 “Understanding Third-Party Litigation Funding” | Sponsored by Zurich | April 3, 2025 “What CISOs Want Risk Executives to Know About Cyber Risk in 2025” | Sponsored by Auditboard | April 10, 2025 “Ready for Tomorrow? From Defense to Prevention: Strengthening Your Liability Risk Management Approach” | Sponsored by Hub International | April 17, 2025 “Better Together: The Marriage of Insurable Risk and Business Continuity” | Sponsored by Riskonnect | April 24, 2025   Upcoming RIMS-CRMP Prep Virtual Workshops: RIMS-CRMP Exam Prep with PARIMA | April 22‒23 Full RIMS-CRMP Prep Course Schedule   Upcoming Virtual Workshops: “Generative AI for Risk Management” | March 26 and June 26 | Instructor: Pat Saporito “Managing Worker Compensation, Employer's Liability and Employment Practices in the U.S.” | April 16‒17 | Instructor: Chris Hansen See the full calendar of RIMS Virtual Workshops RIMS-CRMP Prep Workshops   Related RIMScast Episodes: “Evolving Fire Risks with Ralph Bless” “Public Violence and Workplace Safety with Lauris Freidenfelds” “E-Commerce's Impact on Fire Safety in Supply Chains with Leonard Ramo” “Data Privacy and Protection with CISA Chief Privacy Officer James Burd” “Solving Wicked Problems with Dr. Gav Schneider”   Sponsored RIMScast Episodes: “What Risk Managers Can Learn From School Shootings” | Sponsored by Merrill Herzog (New!) “Simplifying the Challenges of OSHA Recordkeeping” | Sponsored by Medcor “Risk Management in a Changing World: A Deep Dive into AXA's 2024 Future Risks Report” | Sponsored by AXA XL “How Insurance Builds Resilience Against An Active Assailant Attack” | Sponsored by Merrill Herzog “Third-Party and Cyber Risk Management Tips” | Sponsored by Alliant “RMIS Innovation with Archer” | Sponsored by Archer “Navigating Commercial Property Risks with Captives” | Sponsored by Zurich “Breaking Down Silos: AXA XL's New Approach to Casualty Insurance” | Sponsored by AXA XL “Weathering Today's Property Claims Management Challenges” | Sponsored by AXA XL “Storm Prep 2024: The Growing Impact of Convective Storms and Hail” | Sponsored by Global Risk Consultants, a TÜV SÜD Company “Partnering Against Cyberrisk” | Sponsored by AXA XL “Harnessing the Power of Data and Analytics for Effective Risk Management” | Sponsored by Marsh “Accident Prevention — The Winning Formula For Construction and Insurance” | Sponsored by Otoos “Platinum Protection: Underwriting and Risk Engineering's Role in Protecting Commercial Properties” | Sponsored by AXA XL “Elevating RMIS — The Archer Way” | Sponsored by Archer   RIMS Publications, Content, and Links: RIMS Membership — Whether you are a new member or need to transition, be a part of the global risk management community! RIMS Virtual Workshops On-Demand Webinars RIMS-Certified Risk Management Professional (RIMS-CRMP) RISK PAC | RIMS Advocacy RIMS Strategic & Enterprise Risk Center RIMS-CRMP Stories — Featuring Walmart ERM Director Michelle Black!   RIMS Events, Education, and Services: RIMS Risk Maturity Model®   Sponsor RIMScast: Contact sales@rims.org or pd@rims.org for more information.   Want to Learn More? Keep up with the podcast on RIMS.org, and listen on Spotify and Apple Podcasts.   Have a question or suggestion? Email: Content@rims.org.   Join the Conversation! Follow @RIMSorg on Facebook, Twitter, and LinkedIn.   About our guest: William Sako, Vice President, Senior Security Consultant at Telgian Engineering & Consulting, LLC   Production and engineering provided by Podfly.  

Welcome to RIMScast. Your host is Justin Smulison, Business Content Manager at RIMS, the Risk and Insurance Management Society.   Our guest, Morgan O'Rourke, is the Senior Director of Content & Publications of RIMS. Justin and Morgan discuss the new member-centric newsletter, RIMS Now, and review the Q1 2025 digital edition of RIMS Risk Management magazine and the marquee features. They talk about the prominent way AI is being covered in this quarter because it's permeating all facets of risk management. RIMS attended the TRENDY Awards on March 13 and Risk Management magazine took home the Bronze for Best Quarterly or Annual Magazine or Journal and RIMScast took the Bronze for Best Podcast. The TRENDY Awards honor the best marketing and communication pieces in the association and non-profit community. Listen in for Morgan's perspectives on the emerging trends in risk management. Key Takeaways: [:01] About RIMS and RIMScast. [:15] Public registration is open for RISKWORLD 2025! Engage Today and Embrace Tomorrow with RIMS at RISKWORLD from May 4th through May 7th in Chicago, Illinois. Register at RIMS.org/RISKWORLD. [:31] About this episode of RIMScast. We will be joined by RIMS Senior Director of Content and Publications, Morgan O'Rourke. We will discuss risk trends and highlights from the Q1 2025 issue of RIMS Risk Management magazine. [1:00] RIMS-CRMP Workshops! As part of our continuing strategic partnership with Purima, we have a two-day course coming up on April 22nd and 23rd. Links to these courses can be found through the Certification page of RIMS.org and this episode's show notes. [1:19] Virtual Workshops! On March 26th, Pat Saporito will host “Generative AI for Risk Management”. On April 16th and 17th, Chris Hansen will lead “Managing Worker Compensation, Employer's Liability, and Employment Practices in the U.S.” [1:42] A link to the full schedule of virtual workshops can be found on the RIMS.org/education and RIMS.org/education/online-learning pages. A link is also in this episode's show notes. [1:53] RISKWORLD registration is open. Engage Today and Embrace Tomorrow, May 4th through 7th in Chicago. Register at RIMS.org/RISKWORLD. Also, remember that there will be lots of pre-conference workshops being held in Chicago just ahead of RISKWORLD. [2:12] These courses include “Applying and Integrating ERM,” “Captives as an Alternate Risk Financing Technique,” “Contractual Risk Transfer,” “Fundamentals of Insurance,” “Fundamentals of Risk Management,” RIMS-CRMP Exam Prep, and more! The links are in the show notes. [2:35] Our guest today, Morgan O'Rourke, is the Senior Director of Content and Publications at RIMS. We will discuss highlights from the Q1 2025 issue of RIMS Risk Management magazine. [2:50] There's some proud news from our camps! On March 13th, Risk Management magazine and RIMScast took home Bronze TRENDY Awards during Association Trends and CEO Updates Salute to Association Excellence. This event was in Washington, D.C. [3:06] Risk Management magazine took home the Bronze for Best Quarterly or Annual Magazine or Journal and RIMScast took the Bronze for Best Podcast. The TRENDY Awards honor the best marketing and communication pieces in the association and non-profit community. [3:21] We are humbled and honored to be acknowledged and want to thank our audiences worldwide. [3:27] We're going to talk all about the risk management trends that are populating the digital pages of RIMS Risk Management magazine and how these articles can help our audience do their jobs better. [3:42] Interview! Morgan O'Rourke, welcome back to RIMScast! [3:56] Morgan and Justin just won TRENDY Awards! Justin loves this recognition from his peers. It shows that the work is resonating with the readers and listeners. Hilary Tuttle accepted an award for writing on behalf of RIMS Risk Management magazine. [5:21] Morgan has a new member publication, RIMS Now, a newsletter about RIMS and what's going on in the society and the chapters, keeping members up to date on the RIMS community. [5:47] The next issue should be out in early April. Morgan invites anyone interested to email him at RIMSNow@RIMS.org with any updates you have about your chapter for consideration for a future issue. [6:28] This is not for risk management thought leadership that can go in other venues. This is for news, accomplishments, and cool stuff your chapter is doing. [9:21] TRENDY 2025 Award-winning RIMS Risk Management magazine is a quarterly digital publication. RIMS posts articles multiple times a week on the website and compiles them into a magazine flip page format once a quarter. The first quarterly issue of 2025 came out in March. [10:07] The next quarterly issue is planned for June. The publication will evolve as new software features are added. [11:29] Justin gives credit to Morgan O'Rourke, Hilary Tuttle,  Andrew Bass, and Jennifer Post for leaning into the digital version of RIMS Risk Management magazine. Morgan has produced print magazines for 20 years, but the trend is digital. A digital publication is more responsive to news. [12:58] Plug Time! RIMS Webinars! On Wednesday, March 26th at 2:00 p.m. Eastern Time, members of the RIMS Strategic and Enterprise Risk Management Council will extend the dialog that began in the recent RIMS Executive Report “Understanding Interconnected Risks”. [13:17] On Thursday, March 27th, Descartes Underwriting will make its RIMS Webinar debut with a session about parametric insurance. On April 3rd, join Zurich for “Understanding Third-Party Litigation Funding”. [13:30] On April 10th, Audit Board will present “What CISOs Want Risk Executives to Know About Cyber Risk in 2025”. [13:38] Following the success of their recent webinar, HUB International returns for the next installment of their Ready for Tomorrow Series, “From Defense to Prevention: Strengthening Your Liability Risk Management Approach”. That session will be on April 17th. [13:54] On April 24th, RiskConnect returns to deliver “Better Together: The Marriage of Insurable Risk and Business Continuity”. [14:02] More webinars will be announced soon and added to the RIMS.org/webinars page. Go there to register. Registration is complimentary for RIMS members. [14:13] Let's Return to Our Interview with RIMS Senior Director of Content and Publications, Morgan O'Rourke! [15:19] The big news in Q1 of 2025 was the wildfires in California. There were probably $30 to $50 billion in insured losses. The disasters hit places that weren't prepared for or used to wildfires. Much of Canada caught fire. There were fires on the East Coast. [16:09] There were convective storms stronger than ever in the Midwest and floods hitting places that weren't prepared. The risk landscape has gotten a lot broader. It portends a larger trend you should prepare for. Morgan and Justin agree that climate risk is at the heart of this. [17:03] Weather patterns are going to change. Disasters are going to be stronger and more frequent. Make sure that you have risk management measures in place. Make sure your coverages are adequate for your needs. Speak to your insurers about how you mitigate risks. [17:48] Justin says business interruption losses were covered in an article by Anderson Kill. Business interruption coverage should cover smoke damage. [18:31] An eye-opener for Justin was that AI and AI-related risks are laced throughout the feature articles. Articles cover project management and mergers and acquisitions in terms of AI. Everything we normally do now has an AI facet within different contexts. [20:07] There is a standing policy in the magazine and RIMS not to publish anything generated by AI. Beyond generative AI, there are ways AI streamlines jobs. In risk management planning, an AI might be used to come up quickly with risk scenarios for you to consider if they apply. [21:37] Morgan emphasizes that if you use AI, use it thoughtfully. One of the featured articles is about how to manage AI projects successfully. Decide how you will use it if it fits your business. Are you addressing data security risks? Don't use a program that opens up vulnerabilities. [22:23] You want to make sure that whoever is supposed to use it can do so and wants to do so. Otherwise, you'll be spending money on something that's not useful to you. When you use it, you've got to make sure you are looking at certain risks, security being a major one. [22:54] An article on the site covers how HR departments use AI. You have to make certain the AI has no inherent bias in evaluating resumes and that the data is secure so you don't make some personally identifiable information public. [24:03] Justin brings up March being World Water Month. Every time you use AI, you are using water to cool the servers. You use a lot of energy, too. [24:58] If you're interested in contributing content to RIMS Risk Management magazine, reach out to MORourke@RIMS.org or go to RMMagazine.com  and click on the Contribute link. You will see the basics of what they are looking for and how they approach articles. [25:45] If you are a risk professional or adjacent to the risk profession, you're a person RIMS Risk Management magazine wants to hear from. You, the risk managers, are the experts. Morgan relies on the expertise of the risk management community. [26:25] Morgan thinks there will be content regarding the impact of the Trump administration's policies, particularly tariffs. They will have huge implications for supply chains. A.M. Best released a statement on the impact on the insurance industry for replacement costs. [27:17] If there are tariffs on lumber, steel, and aluminum that go into replacing your home or business, property insurance policies will have to go higher because of replacement costs. [27:29] Morgan speaks of political risk insurance and trade credit risk insurance that are moving to the front burner because of differences in the supply chain and the risks therein. Risk professionals will want to keep informed about various policy changes. [28:07] Special thanks again to RIMS Senior Director of Content and Publications, Morgan O'Rourke. He signs my checks and he's never looked or sounded better! You can read the TRENDY Award-winning RIMS Risk Management magazine at RMmagazine.com. [28:24] Check out this quarter's digital edition and all the individual articles we mentioned. If you want to contribute to the magazine, check out rmmagazine.com/contribute. You can reach out to the editorial staff on that page as well. [28:42] Plug Time! You can sponsor a RIMScast episode for this, our weekly show, or a dedicated episode. Links to sponsored episodes are in the show notes. [29:11] RIMScast has a global audience of risk and insurance professionals, legal professionals, students, business leaders, C-Suite executives, and more. Let's collaborate and help you reach them! Contact pd@rims.org for more information. [29:29] Become a RIMS member and get access to the tools, thought leadership, and network you need to succeed. Visit RIMS.org/membership or email membershipdept@RIMS.org for more information. [29:46] Risk Knowledge is the RIMS searchable content library that provides relevant information for today's risk professionals. Materials include RIMS executive reports, survey findings, contributed articles, industry research, benchmarking data, and more. [30:03] For the best reporting on the profession of risk management, read Risk Management Magazine at RMMagazine.com. It is written and published by the best minds in risk management. [30:17] Justin Smulison is the Business Content Manager at RIMS. You can email Justin at Content@RIMS.org. [30:24] Thank you all for your continued support and engagement on social media channels! We appreciate all your kind words. Listen every week! Stay safe!   Links: RISKWORLD 2025 — May 4‒7 | Register today! Nominations for the Donald M. Stuart Award [Canada] Spencer Educational Foundation — General Grants 2026 — Application Dates Spencer's RISKWORLD Events — Register or Sponsor! RIMS-Certified Risk Management Professional (RIMS-CRMP) RISK PAC | RIMS Advocacy RIMS Risk Management magazine RIMS Now RIMS Webinars: RIMS.org/Webinars “Understanding Interconnected Risks” | Presented by RIMS and the Strategic and Enterprise Risk Management Council | March 26, 2025 “Parametric Insurance and Climate Risk: An Innovative Tool for CAT Risk Management” | Sponsored by Descartes Underwriting | March 27, 2025 “Understanding Third-Party Litigation Funding” | Sponsored by Zurich | April 3, 2025 “What CISOs Want Risk Executives to Know About Cyber Risk in 2025” | Sponsored by Auditboard | April 10, 2025 “Ready for Tomorrow? From Defense to Prevention: Strengthening Your Liability Risk Management Approach” | Sponsored by Hub International | April 17, 2025 “Better Together: The Marriage of Insurable Risk and Business Continuity” | Sponsored by Riskonnect | April 24, 2025     Upcoming RIMS-CRMP Prep Virtual Workshops: RIMS-CRMP Exam Prep with PARIMA | April 22‒23 Full RIMS-CRMP Prep Course Schedule   Upcoming Virtual Workshops: “Generative AI for Risk Management” | March 26 | Instructor: Pat Saporito “Managing Worker Compensation, Employer's Liability and Employment Practices in the U.S.” | April 16‒17 | Instructor: Chris Hansen See the full calendar of RIMS Virtual Workshops RIMS-CRMP Prep Workshops   Related RIMScast Episodes: “Year In Risk 2024 with Morgan O'Rourke and Hilary Tuttle” “Kicking off 2025 with RIMS CEO Gary LaBranche” “Brand New Day with RIMS 2025 President Kristen Peed” “RIMS Legislative Priorities in 2025 with Mark Prysock” “(Re)Humanizing Leadership in Risk Management with Holly Ransom” (RISKWORLD Keynote) “Risk and Relatability with Rachel DeAlto, RISKWORLD Keynote” “Risk and Leadership Patterns with Super Bowl Champion Ryan Harris” (RISKWORLD Keynote)   Sponsored RIMScast Episodes: “Simplifying the Challenges of OSHA Recordkeeping” | Sponsored by Medcor “Risk Management in a Changing World: A Deep Dive into AXA's 2024 Future Risks Report” | Sponsored by AXA XL “How Insurance Builds Resilience Against An Active Assailant Attack” | Sponsored by Merrill Herzog “Third-Party and Cyber Risk Management Tips” | Sponsored by Alliant “RMIS Innovation with Archer” | Sponsored by Archer “Navigating Commercial Property Risks with Captives” | Sponsored by Zurich “Breaking Down Silos: AXA XL's New Approach to Casualty Insurance” | Sponsored by AXA XL “Weathering Today's Property Claims Management Challenges” | Sponsored by AXA XL “Storm Prep 2024: The Growing Impact of Convective Storms and Hail” | Sponsored by Global Risk Consultants, a TÜV SÜD Company “Partnering Against Cyberrisk” | Sponsored by AXA XL “Harnessing the Power of Data and Analytics for Effective Risk Management” | Sponsored by Marsh “Accident Prevention — The Winning Formula For Construction and Insurance” | Sponsored by Otoos “Platinum Protection: Underwriting and Risk Engineering's Role in Protecting Commercial Properties” | Sponsored by AXA XL “Elevating RMIS — The Archer Way” | Sponsored by Archer   RIMS Publications, Content, and Links: RIMS Membership — Whether you are a new member or need to transition, be a part of the global risk management community! RIMS Virtual Workshops On-Demand Webinars RIMS-Certified Risk Management Professional (RIMS-CRMP) RISK PAC | RIMS Advocacy RIMS Strategic & Enterprise Risk Center RIMS-CRMP Stories — Featuring Walmart ERM Director Michelle Black!   RIMS Events, Education, and Services: RIMS Risk Maturity Model®   Sponsor RIMScast: Contact sales@rims.org or pd@rims.org for more information.   Want to Learn More? Keep up with the podcast on RIMS.org, and listen on Spotify and Apple Podcasts.   Have a question or suggestion? Email: Content@rims.org.   Join the Conversation! Follow @RIMSorg on Facebook, Twitter, and LinkedIn.   About our guest: Morgan O'Rourke, Senior Director of Content & Publications at RIMS   Production and engineering provided by Podfly.  

Welcome to RIMScast. Your host is Justin Smulison, Business Content Manager at RIMS, the Risk and Insurance Management Society.   Our guest, Kristen Peed, is the Chief Risk Officer of Sequoia, and RIMS 2025 President. Kristen was recently promoted to Chief Risk Officer. She tells about that role and how it differs from her other risk roles.   Kristen speaks of a few of the risks to organizations today. She shares two stories of mentorship from her past and her efforts to provide mentorship today. Kristen shares thoughts about the evolving role of the risk manager and her pathway to the C-Suite for a seat at the table. She discusses the legislative summit, the topic of third-party-funded litigation, and the need for transparency and regulation.   Justin and Kristen discuss how every day is a brand new day for RIMS, what will be celebrated at RISKWORLD 2025, and a couple of new RIMS initiatives you can expect to learn about there. Kristen shares her gratitude to all the RIMS volunteers who make her job as 2025 president possible.   Listen for Kristen's career advancement advice and her final suggestion for growth. Key Takeaways: [:01] About RIMS and RIMScast. [:14] Public registration is open for RISKWORLD 2025! Engage Today and Embrace Tomorrow with RIMS at RISKWORLD from May 4th through May 7th in Chicago, Illinois. Register at RIMS.org/RISKWORLD and the link in this episode's show notes. [:31] About this episode of RIMScast. We will be joined by RIMS President Kristen Peed. [:48] RIMS-CRMP Workshops! The next workshop will be March 19th and 20th. Register by March 12th. As part of our continuing strategic partnership with Purima, we have a two-day course coming up on April 22nd and 23rd. [1:03] Links to these courses can be found through the Certification page of RIMS.org and this episode's show notes. [1:10] Virtual Workshops! On March 26th, Pat Saporito will host “Generative AI for Risk Management”. [1:18] On April 16th and 17th, Chris Hansen will lead “Managing Worker Compensation, Employer's Liability, and Employment Practices in the U.S.”. [1:31] A link to the full schedule of virtual workshops can be found on the RIMS.org/education and RIMS.org/education/online-learning pages. A link is also in this episode's show notes. [1:40] RISKWORLD registration is open. Engage Today and Embrace Tomorrow, May 4th through 7th in Chicago. Register at RIMS.org/RISKWORLD. Also, remember there will be lots of pre-conference workshops being held in Chicago just ahead of RISKWORLD. [1:57] These courses include “Applying and Integrating ERM,” “Captives as an Alternate Risk Financing Technique,” “Contractual Risk Transfer,” “Fundamentals of Insurance,” “Fundamentals of Risk Management,” RIMS-CRMP Exam Prep, and more! Links are in the show notes. [2:17] Our guest today is the Chief Risk Officer at Sequoia and the RIMS 2025 President, Kristen Peed. We're going to talk about her risk management career journey, what it took for her to ascend to the level of Chief Risk Officer, and what that means for her organization. [2:38] We will also talk about the power of mentorship, networking, and what's in store for us at RISKWORLD 2025 and throughout the year as we celebrate the 75th anniversary of RIMS. [2:50] Interview! RIMS 2025 President, Kristen Peed, welcome to RIMScast! [3:07] This is Kristen's eighth year on the RIMS Board. It's been an amazing journey! Most of her best friends are RIMS staff members or RIMS members, all over the globe. RIMS is a huge part of her life! Justin joined RIMS almost eight years ago. They have known each other for years. [3:33] Justin shares a memory with Kristen in Halifax. Kristen took part in an impromptu presentation, in the role of a petulant child. [4:06] Kristen wears sneakers; she has branded herself as the sneaker queen. She has stopped counting how many pairs of sneakers she has. [4:34] This year is the 75th anniversary of RIMS. There is a big RISKWORLD in May; its theme is Engage Today and Embrace Tomorrow with RIMS. [4:54] Kristen Peed was recently promoted to Chief Risk Officer of Sequoia. Sequoia has ambitious growth goals, which is one of the reasons Kristen joined it. In her new role, Kristen has oversight of all corporate risks. [5:27] These include enterprise risks, IT risks, security risks, property & casualty risks, and E&O risks. It's overarching. [5:46] Kristen sees there has been a slow transition for risk managers in general, from a transactional, procurement role to a strategic role, where they see opportunities with risk. Where they see places where they can offer value and insight. [6:07] Sequoia is a client-based company. Clients are reaching out to Kristen for help dealing with deep-fake interviews. Kristen looked to the RIMS Board of Directors and Cherise Papadopolo, RIMS VP of DEI, People, & Culture, and got some helpful HR information. [6:48] Kristen was able to provide strategic advice to a Sequoia client's Chief People Officer. It's a perfect example of how RIMS helps risk managers to be viewed as strategic. The RIMS community is part of the reason Kristen was able to take on the role of Chief Risk Officer. [7:13] The role is something Kristen has been preparing for ever since she started as a risk analyst. Every step has been more of a strategic and leadership role rather than being in the weeds doing stuff. The Chief Risk Officer helps navigate and chart the map for the “captain.” [7:55] Kristen's career advancement came both from having a plan and from being seen for her hard work. She has learned to ask for things more. She was fortunate to have some success early in her career and capitalized on it. A new boss provided amazing mentorship for Kristen. [8:41] She asked, “What's the next role for Kristen?” Kristen realized she would like to be considered for a Chief Risk Officer role. Kristen's boss understood her value and wanted to make sure she felt appreciated. Six months later, Kristen was offered the role if she wanted to take it. [9:45] Part of it is making your leadership aware that these titles exist, showing your value, and asking for it. [10:05] One of Kristen's early successes at Sequoia involved using her RIMS network to put together a presentation on using surplus funds from the captive PEO insurer to fuel additional risk management activities. Leadership was excited and Kristen implemented it right away. [11:03] Another success was the consolidation of insurance programs. Sequoia had grown quickly and had renewal dates in different places. Kristen showed her market savvy and leveraged her relationships with carriers to bring down some initial premium costs. [12:00] Kristen says that putting the C-level title on a risk officer differentiates it. When she partners with the CISO or the Chief Data Officer, they are on equal footing. The C-level carries more weight. It also helps carriers in the marketplace see her as being in company leadership. [12:42] When Kristen meets with underwriters and carriers, they have a greater sense of comfort knowing she has a seat at the table and understands the direction of the company and how to mitigate against risk before it hits insurance. [13:01] Plug Time! RIMS Webinars! On March 13th, our friends from Global Risk Consultants will return to discuss “How to Make Your Property Insurance Submission AI-Ready”. [13:15] On Wednesday, March 26th at 2:00 p.m. Eastern Time, members of the RIMS Strategic and Enterprise Risk Management Council will extend the dialog that began in the recent RIMS Executive Report “Understanding Interconnected Risks”. [13:30] On Thursday, March 27th, Descartes Underwriting will make its RIMS Webinar debut with a session about parametric insurance. On April 3rd, join Zurich for “Understanding Third-Party Litigation Funding”. [13:43] On April 10th, Audit Board will present, “What CISOs Want Risk Executives to Know About Cyber Risk in 2025”. [13:51] Following the success of their recent webinar, HUB International returns for the next installment of their Ready for Tomorrow Series, “From Defense to Prevention: Strengthening Your Liability Risk Management Approach”. That session will be on April 17th. [14:07] On April 24th, RiskConnect returns to deliver “Better Together: The Marriage of Insurable Risk and Business Continuity”. [14:40] More webinars will be announced soon and added to the RIMS.org/webinars page. Go there to register. Registration is complimentary for RIMS members. [14:26] Let's Return to Our Interview with RIMS 2025 President Kristen Peed! [14:37] As a follow-up to the RIMScast episode with Mark Prysock on RIMS's legislative priorities, Kristen talks about third-party-funded litigation. It affects risk managers, carriers, and brokers because of premium pricing. [15:06] It's necessary to have transparency around third-party-funded litigation and eliminate the ability of foreign entities to fund and profit from it. The concern is around nuclear verdicts that are detrimental to the industry as a whole. [15:39] Nuclear verdicts will impact pricing, not only for that one company but for all risk managers. These verdicts are not sustainable. We need transparency. We want Congress to act upon this. We can all get behind this. Kristen doesn't think this is a partisan issue. [15:58] Being able to partner with our carriers and brokers to have a strong message on the Hill is critical to the success and continuation of our industry. [16:08] Time and money are finite resources. There is no bottomless pit of money. [16:30] Kristen will soon be going to Capitol Hill with fellow risk practitioners for the RIMS Legislative Summit. [16:43] Kristen got involved in legislative advocacy after getting a mailer for the Legislative Summit. She attended and met the staff, including Robert Cartwright. She saw It was an amazing platform for risk managers to have their voices heard by the people they elect. [17:17] The RIMS Legislative Summit is one of Kristen's favorite annual events. It can be so impactful to the community as a whole. It will be March 19th and 20th. This is your last chance to register for it. Prepare for the trip to D.C. [17:54] March is Women's History Month. Kristen says she was lucky to have some key female leaders placed in her life at critical moments, that helped her down this path. [18:15] At CBIZ, Nancy Mallard was the GC for CBIZ's Benefits and Insurance Division. She was the first female chair of the CIAB (The Council). Kristen saw Nancy's leadership throughout the years in the industry. Kristen used her great example to figure out how to get involved at RIMS. [19:15] Kristen's new boss, Kathy Ross, is amazing. She's been a great advocate for Kristen and it has been awesome to learn from her how to elevate her leadership skills. Kristen feels blessed to have had these two impactful women in her life. [19:47] Sequoia's culture is paramount to its people. One of its service commandments is “Be of extraordinary value to others.” Sequoia's mission is “Coming through for others that put their trust in us.” Kristen takes these values to heart, whether in mentoring or calling on the phone.  [20:39] Kristen looks at how she can help create career paths for people and develop them, at Sequoia and in the risk community, as well. Kristen brings together interns and “externs” from other companies and stays in touch with them. She always asks them to pay the help forward. [21:35] Plug Time! Kristen Peed was a board member of the Spencer Educational Foundation. [21:41] The Spencer Educational Foundation's goal to help build a talent pipeline of risk management and insurance professionals is achieved in part by its collaboration with risk management and insurance educators across the U.S. and Canada. [21:59] Since 2010, Spencer has awarded over $3.3 million in general grants to support over 130 student-centered experiential learning initiatives at universities and RMI non-profits. [22:13] Spencer's 2026 application process will open on May 1st, 2025, and close on July 30th, 2025. General Grant awardees are typically notified at the end of October. Learn more about Spencer's General Grants through the Programs tab of SpencerEd.org. [22:31] Spencer has several events lined up before and during RISKWORLD 2025. On May 3rd, there's the Spencer-CNA Pickle Ball Social, on May 4th, the Spencer-Gallagher Golf Tournament, on May 5th, the Spencer Soiree, and on May 6th, the Spencer-Sedgwick 5K Fun Run. [22:51] You can register for or sponsor any of these through the links on this page or by visiting SpencerEd.org/riskworld2025. [23:00] The Conclusion of My Interview with RIMS 2025 President, Kristen Peed! [23:27] Kristen's theme for her presidency is Brand New Day. Every day is a brand new day of risks. Every day, new risks are popping up. Whether AI, advancements in cyber threats, wildfires, or climate change, everything is changing. [24:12] It's a brand new day for risk managers. We have to be more nimble and strategic. That means it's a brand new day for RIMS. It's about how RIMS is going to support us in this moment and also as we move into the future, making sure we stay relevant for the next 75 years and on. [24:41] A new track, Alternative Risk Transfer, highly focused on captives, is being presented at RISKWORLD 2025. This is something risk managers have been asking to learn more about. It's part of the strategic conversation; how do you start to offer value back to your company? [25:09] How do you more strategically look at risk from a long-term perspective? That dovetails with Enterprise Risk Management. RIMS ERM content is relevant and has evolved over time. Captives will continue to be a value-generating part of the profession. [26:06] The 75th anniversary of RIMS is special for Kristen because it shows that RIMS has come so far. This year, RIMS is launching the RIMS Foundation to create opportunities for early-career students. That's the critical time to help them stay in the profession. [26:47] The RIMS Foundation will provide them with opportunities for growth, learning, and networking. This is a graying industry. We need to attract the next generation of talent to the industry and fill the pipeline with lots of people to backfill when current risk professionals retire. [27:21] Also in 2025, RIMS has a brand new Texas regional conference from August 4th through the 6th, on the San Antonio River Walk. People are reaching out to Kristen to submit sessions. It's exciting to see all the buzz around that conference. [28:35] Kristen's concludes: “Never quit learning. In my role, I've been doing this for two-plus decades, but I learn something new every day. When I took the RIMS-CRMP, I learned even more. It's the only risk management credential accredited by ANSI. Go and get your RIMS-CRMP.” [28:56] “It is one of the best educational opportunities you will have to demonstrate your proficiency and excellence and show your senior leadership team that you have the skills to elevate and provide strategic direction to your company.” [29:18] Justin notes that later this year, you can look for a RIMS-CRMP story, featuring RIMS 2025 President Kristen Peed. [29:23] Kristen, it is such a pleasure to see you! I'm so happy that you're our president this year and I'm happy for your continued success. I look forward to being able to celebrate with you in May at RISKWORLD 2025! [29:35] Kristen says she is honored to lead RIMS this year but it wouldn't be possible without all the other volunteer risk professionals around the world, all our chapter leaders, all committee members, and all our council volunteers. [29:53] Kristen wants to thank everybody who donates their time and energy to making RIMS so relevant and future-thinking. I could not do what I do without your support. [30:10] Special thanks again to RIMS 2025 President, Kristen Peed. Be sure to catch her at RISKWORLD 2025. She will have a presence on the main stage and during many of the ceremonies. Be sure to register for RISKWORLD 2025 at RIMS.org/riskworld. [30:23] More RIMS Plugs! You can sponsor a RIMScast episode for this, our weekly show, or a dedicated episode. Links to sponsored episodes are in the show notes. [30:48] RIMScast has a global audience of risk and insurance professionals, legal professionals, students, business leaders, C-Suite executives, and more. Let's collaborate and help you reach them! Contact pd@rims.org for more information. [31:05] Become a RIMS member and get access to the tools, thought leadership, and network you need to succeed. Visit RIMS.org/membership or email membershipdept@RIMS.org for more information. [31:21] Risk Knowledge is the RIMS searchable content library that provides relevant information for today's risk professionals. Materials include RIMS executive reports, survey findings, contributed articles, industry research, benchmarking data, and more. [31:35] For the best reporting on the profession of risk management, read Risk Management Magazine at RMMagazine.com. It is written and published by the best minds in risk management. [31:48] Justin Smulison is the Business Content Manager at RIMS. You can email Justin at Content@RIMS.org. [31:54] Thank you all for your continued support and engagement on social media channels! We appreciate all your kind words. Listen every week! Stay safe!   Mentioned in this Episode: RISKWORLD 2025 — May 4‒7 | Register today! RIMS Legislative Summit — March 19‒20, 2025 Nominations for the Donald M. Stuart Award [Canada] Spencer Educational Foundation — General Grants 2026 — Application Dates Spencer's RISKWORLD Events — Register or Sponsor! RIMS-Certified Risk Management Professional (RIMS-CRMP) RISK PAC | RIMS Advocacy RIMS Risk Management magazine RIMS Leadership Corner — Featuring Kristen Peed RIMS Webinars: RIMS.org/Webinars “How to Make Your Property Insurance Submission AI-Ready” | Sponsored by Global Risk Consultants, a TÜV SÜD Company | March 13, 2025 “Understanding Interconnected Risks” | Presented by RIMS and the Strategic and Enterprise Risk Management Council | March 26, 2025 “Parametric Insurance and Climate Risk: An Innovative Tool for CAT Risk Management” | Sponsored by Descartes Underwriting | March 27, 2025 “Understanding Third-Party Litigation Funding” | Sponsored by Zurich | April 3, 2025 “What CISOs Want Risk Executives to Know About Cyber Risk in 2025” | Sponsored by Auditboard | April 10, 2025 “Ready for Tomorrow? From Defense to Prevention: Strengthening Your Liability Risk Management Approach” | Sponsored by Hub International | April 17, 2025 “Better Together: The Marriage of Insurable Risk and Business Continuity” | Sponsored by Riskonnect | April 24, 2025   Upcoming RIMS-CRMP Prep Virtual Workshops: RIMS-CRMP | March 19‒20 | Register by March 12 RIMS-CRMP Exam Prep with PARIMA | April 22‒23 Full RIMS-CRMP Prep Course Schedule   Upcoming Virtual Workshops: “Generative AI for Risk Management” | March 26 | Instructor: Pat Saporito “Managing Worker Compensation, Employer's Liability and Employment Practices in the U.S.” | April 16‒17 | Instructor: Chris Hansen See the full calendar of RIMS Virtual Workshops RIMS-CRMP Prep Workshops   Related RIMScast Episodes: “Kicking off 2025 with RIMS CEO Gary LaBranche” “RIMS Legislative Priorities in 2025 with Mark Prysock” “(Re)Humanizing Leadership in Risk Management with Holly Ransom” (RISKWORLD Keynote) “Risk and Relatability with Rachel DeAlto, RISKWORLD Keynote” “Risk and Leadership Patterns with Super Bowl Champion Ryan Harris” (RISKWORLD Keynote)   Sponsored RIMScast Episodes: “Simplifying the Challenges of OSHA Recordkeeping” | Sponsored by Medcor “Risk Management in a Changing World: A Deep Dive into AXA's 2024 Future Risks Report” | Sponsored by AXA XL “How Insurance Builds Resilience Against An Active Assailant Attack” | Sponsored by Merrill Herzog “Third-Party and Cyber Risk Management Tips” | Sponsored by Alliant “RMIS Innovation with Archer” | Sponsored by Archer “Navigating Commercial Property Risks with Captives” | Sponsored by Zurich “Breaking Down Silos: AXA XL's New Approach to Casualty Insurance” | Sponsored by AXA XL “Weathering Today's Property Claims Management Challenges” | Sponsored by AXA XL “Storm Prep 2024: The Growing Impact of Convective Storms and Hail” | Sponsored by Global Risk Consultants, a TÜV SÜD Company “Partnering Against Cyberrisk” | Sponsored by AXA XL “Harnessing the Power of Data and Analytics for Effective Risk Management” | Sponsored by Marsh “Accident Prevention — The Winning Formula For Construction and Insurance” | Sponsored by Otoos “Platinum Protection: Underwriting and Risk Engineering's Role in Protecting Commercial Properties” | Sponsored by AXA XL “Elevating RMIS — The Archer Way” | Sponsored by Archer   RIMS Publications, Content, and Links: RIMS Membership — Whether you are a new member or need to transition, be a part of the global risk management community! RIMS Virtual Workshops On-Demand Webinars RIMS-Certified Risk Management Professional (RIMS-CRMP) RISK PAC | RIMS Advocacy RIMS Strategic & Enterprise Risk Center RIMS-CRMP Stories — Featuring RIMS Vice President Manny Padilla!   RIMS Events, Education, and Services: RIMS Risk Maturity Model®   Sponsor RIMScast: Contact sales@rims.org or pd@rims.org for more information.   Want to Learn More? Keep up with the podcast on RIMS.org, and listen on Spotify and Apple Podcasts.   Have a question or suggestion? Email: Content@rims.org.   Join the Conversation! Follow @RIMSorg on Facebook, Twitter, and LinkedIn.   About our guest: Kristen Peed, Chief Risk Officer at Sequoia and the RIMS 2025 President   Production and engineering provided by Podfly.  

2019 A Year in Review My word for 2019 was BOLD and it has definitely been a BOLD year, although completely different from what I anticipated. I expected myself to be more BOLD on the outside - externally and visibly - but instead this year has been more about catching up with the fast growth of the previous two years and having a BOLDER mindset. It all makes sense in hindsight but there were definitely times where I felt as if I was not living up to my word for the year. As I am writing this review, I feel immensely grateful for everything that has happened this year and I can absolutely see how it is helping me to become ready for a new and BOLD decade. Quick snapshot of 2019 $2.2M in revenue12 team members158 travel days1 new eye Big Travel Year 2019 was a big travel year and I loved every minute of it! I spent 122 days at home in Switzerland, 83 days at my second home in Iceland and 158 days on the road. What may sound exhausting to some, is exciting to me. I love traveling and it is one of the reasons I wanted to build an online business. I don't want to have a local team or a local office. I want to be able to work whenever and wherever and that's what I am doing - and I love it.  Below is my travel schedule for the year, month by month.  January: 5 days Reykjavik → 20 days Zurich →  4 days Toronto → 3 days Phoenix February: → 4 days Laguna Beach → 7 days Reykjavik→  3 days Zurich → 7 days Nendaz (Switzerland) →  6 days Zurich March: → 3 days Amsterdam →  4 days Zurich → 10 days Reykjavik → 4 days Phoenix → 2 days San Diego →  3 days London → 4 days Reykjavik → 1 day Zurich April: 2 days Zurich → 12 days Dubai → 2 days Zurich → 1 day Amsterdam → 5 days Alicante → 4 days Zurich → 2 days Ascona → 1 day Zurich → 1 days Phoenix May: 2 days Phoenix → 13 days Zurich → 4 days Valencia → 6 days Reykjavik → 6 days Brand (Austria)  June: → 3 days Chicago → 4 days Zurich → 7 days Nendaz (Switzerland) → 12 days Zurich → 4 days Brand (Austria) July:→ 6 days Zurich → 25 days Reykjavik August:13 days Reykjavik → 9 days Zurich → 3 days Reykjavik → 6 days South of Iceland → 1 day Reykjavik September:1 day Reykjavik →  3 days Phoenix → 25 days New York → 1 day Phoenix October:→ 46 days New York → 26 days Zurich November:→ 4 days San Diego → 3 days Phoenix → 9 days Los Angeles → 4 days Zurich → 10 days Transatlantic Cruise(Genova, Marseille, Barcelona, Malaga) December: 8 days Transatlantic cruise (Barbados, Antigua, St. Maarten, Martinique, Guadeloupe) → 5 days Zurich → 2 days Stuttgart → 4 days Zurich → 4 days Alicante → 8 days Reykjavik The biggest traveling highlight of the year was going on a transatlantic cruise. I had been on a cruise once before when I went on an Abraham Hicks cruise to Alaska in 2016 but Martin, my husband, had never been on a cruise before. Since we are planning to go on a 3-week Antarctica cruise in 2022 to celebrate our 10 year wedding anniversary, Martin wanted to go on a cruise once before to see if he liked it. Turns out that we both loved it, especially the days at sea. On my previous cruise there were 2 separate days at sea but on this transatlantic cruise there were 5 consecutive days at sea.  There was something magical about crossing the Atlantic, the soft movement of the ship and the endless sea with not a single ship in sight. Martin and I were both able to completely relax and recharge which was so needed after a busy year. We are now even more excited about our dream cruise in 2022 to Antarctica where I'll make my dream of seeing penguins in their natural habitat a reality.  Growing Pains Let's rewind back to the end of 2018. I was feeling tired. In August 2018 I started a brand new group coaching and accountability program called SOMBA Momentum and I was also running 4 mastermind groups; 2 Momentum Masterminds, 1 Accelerator Mastermind and 1 VIP Mastermind. The plan was to retire the 2 Momentum Masterminds in favour of the new SOMBA Momentum program but for 4 months I was running 5 group programs instead of ideally only 3. I was running too many programs and I was running out of energy and I realised it. The year was coming to an end so I knew I could pull through but I began to wonder about 2019.  In October 2018, I started to think about merging two of my higher level masterminds, Accelerator and VIP, into one. I wanted to have more space and time in my calendar to be creative, create more content and finally write a book. Instead of taking a swift decision I went back and forth on whether I should merge Accelerator and VIP into one program or wait and see how many signups I got. To say that I agonized over this is an understatement. Since I was so indecisive on what to do, I also didn't do my best at marketing both programs. And suddenly it was almost Christmas and I realised that I had to make a decision.  On December 23, after one more sleepless night over this decision, I finally sent an email to those who had signed up for these two programs and announced to them that I was merging the two programs and upgrading all of those who had signed up for Accelerator to VIP. Of course Accelerator members were ecstatic about the change but I didn't feel so good for those who had already signed up for VIP so I gave them an extra bonus too. I felt relieved after the decision like I do after every big decision I make in my business. And then I thought to myself, why didn't I make this decision right away in October? Besides merging two programs, I also had to take a hard look and see if there was anything that I could stop doing or at least pause for a while. Already in October I had stopped recording new episodes for Sigrun Sparks which is a 90 sec daily audio experience. Still today my team is running the 100 episodes that I created from May to September 2018. In my mind I have just paused the production of new episodes and when the time is right I will start again.  At the end of December 2018 I didn't have the energy to record any new episodes for my podcast The Sigrun Show so we re-ran older episodes that I felt were good but hadn't received the downloads they deserved - and this turned out to be a good idea. I didn't have to record 10 new episodes and these episodes got a new life.  The decisions to stop something, merge something or pause something are not easy but  through this experience I believe I am much more willing to make a decision like that and make that decision faster than I was before. I had more growing pains to go through in 2019. It had been clear since I tripled my revenue from $340K to $1M in 2017 that I needed to grow my team but still hadn't.  There was something holding me back and I couldn't pinpoint what it was. Was I worried about the investment? Not really but maybe a tiny bit. Was I worried about not finding the right people? Partly yes as I had hired and fired a lot of contractors over the years. Was I worried about the time it takes to train them? A little bit. Was I worried about changing the team dynamic? Somewhat I guess. But overall I didn't have a clear answer on why I wasn't growing my team when we so obviously needed more help to achieve all the goals that I wanted to achieve.  As I stood in front of my mastermind group in February 2019 explaining to them my vision and listing all my goals for 2019, I realised that the biggest thing holding me back was my resistance to growing my team.  My mastermind buddies were amazed how far I have grown my business with such a small team but it was crystal clear to everyone in the room that the only way I was going to achieve my goals was to build a bigger team. Then one of my mastermind buddies, who rarely speaks up unless she has something important to say, said: “Sigrun, I think the reason you are not growing your team, is that you want to prove to the world, to women, that you, as a woman, can do it all on your own.” Boom! That hit me.  Yes, I want to prove to myself and prove to other women that they can do it. And my mastermind buddy continued: “Sigrun, you've proven that you can do it, you've already built a million dollar business”. Boom! Yes, I have. “Now build a dream team to achieve your vision”. She hit the nail on the head and I felt something being released, the resistance was less. The day before that memorable hot seat I had written and published three job descriptions. We took our time with the hiring, the ad was up for over a month, we got over 300 applications and then my team interviewed potential candidates and we gave them tests to complete. We ended up hiring 4 employees instead of 3, although a few months later we had to let one of them go.  Overall I added 5 members to my team in 2019, plus I hired an event manager as a contractor and 4 new coaches for my programs. Today I feel no resistance to growing the team, actually I feel the opposite, I am constantly thinking about what role I want to hire next and if I know someone I could hire. I am really enjoying building a dream team. Living in New York In February I said to my husband: “I would love to live in New York for a month.”“Let‘s do it”, he said. A few hours later we found the perfect studio apartment in the middle of Manhattan. The dream of living somewhere else for a month was no longer a dream. It was going to happen and it happened in September 2019. We moved to New York for a month without big plans. Interestingly, I got several invitations to events even if I didn‘t tell anyone that I was going to be in New York. Somehow the Universe sent me people and/or events that happened exactly during the time I was in New York. And of course I took advantage of that.  The first thing we did was to set up our office space. As luck would have it, there were two tables in our studio and two monitors! We had to get a few things, like a stand for my microphone and keyboards as we had not thought everything through when we packed for the trip. Martin didn't mind going shopping because all the things we needed were in our favourite shop in New York - B&H. I think Martin went there at least 4 times during our stay if not more often. We quickly established a routine in our new home-for-a-month. Martin would go to Starbucks in the morning and get a Latte Macchiato for himself and a Chai Tea Latte with almond milk for me. We would work in the morning from 9am to 12pm and then go to lunch at one of the many restaurants around our area.  We would then work in the afternoon from 1pm to 6pm and then go out for dinner. Our studio apartment had a decent kitchen but neither of us like to cook and New York just has so many great restaurants. The view from the apartment was amazing so I took a picture every morning and every evening. I also used the opportunity to have a photoshoot in New York, right after I arrived. We did one inside the apartment and another one outdoors just before we left New York.  September turned out to be a great month to go to events and meet people. The first event I went to was Marie Forleo's book launch in New York were I met a few fellow B-Schoolers (I did B-School in 2013) and fans.  I met up with Jon Briggs who does trailers for people like Mark Schaefer and Gary Vee and he introduced me Steve Cohen, the most connected man in the world and producer for the Altucher Show. Steve then invited me to attend two events with James Altucher, one was were he did stand-up comedy and the second one was with Ryan Holiday where they were discussing his new book. At that event I met Derek Halpern, who sat down at my table.  And then I was invited to Selena Soo's VIP Networking Dinner with 30 other entrepreneurs and media people. You may or may not know the people I have mentioned. My point isn't the name dropping but the fact that you can meet so many people in New York is amazing. No wonder a lot of entrepreneurs live in New York! New eye 2019 was the year that I finally had an eye operation. Since 6 years I've known that I have a cataract in my right eye. I didn't see it coming, it happened gradually. I was having all kinds of issues in the right side of my body which were not all explainable so I thought about going to the eye doctor. The eye doctor didn't see anything wrong with my right eye, so I asked him to look again. And then he shouted: You have a cataract! I was in shock. Isn't that something that 70-80 year old people get? Obviously there are exceptions and I am one of them. The eye doctor wanted to operate right away but I didn't trust him. I believed him when he said I had a cataract but I didn't think operating so fast was a good idea and also not by a local eye doctor that rarely does eye operations. I got a second and a third opinion, both eye doctors agreed with me to wait. This was six years ago. What nobody told me back then is that you shouldn't wait too long. Earlier this year I had lost all sight on my right. I see a bit of colour but that's it. It is like looking through a white paper bag. Check what you see, it's not much I can tell you. My husband noticed that my right eye had started to wander off and didn't look straight. We even started to see this in pictures of me. It was time to have that eye operation. There were two reasons why I waited so long, one was that the more experienced eye doctors recommended it and second, I wanted the latest and best technology. I had done my research and found out that there is a multifocal lens you can get as a replacement when they move your own lens. And I decided that was what I wanted. I wanted to be able to walk around and use my computer and read a book without glasses. In July I had an appointment at an eye clinic in Zurich. They did all kinds of test on my right eye but it was very hard to measure anything because my right eye is like a white paper bag where I don't even see what I am supposed to be looking at. The results were devastating, even more shocking than having the cataract in the first place. You cannot have the multifocal lens, the eye doctor said. I was in shock ... and cried when I got outside the eye clinic. I had waited too long…  But I had been waiting too long to get the right treatment and was not willing to take no for an answer so I asked for a second appointment with the head doctor of the clinic. An appointment was set up for August and I flew especially from Iceland to Switzerland. At the clinic I was first sent to a different doctor who told me all about a test that we had to do to simulate the eye operation. I asked again to see the head doctor and after a bit of back and forth I could finally see her - and she agreed to the multifocal lens that I originally wanted. ⠀⠀⠀⠀⠀⠀⠀ A date for the eye surgery was set - Tuesday October 8, 2019. According to the eye doctors all went well but it took me a few days to recover. Within 2 days I could see 100% with my right eye and it was amazing to be able to read a book and sit at computer without needing glasses.  A few days later though, my eye sight dropped to 60%, I noticed as we were driving that I couldn't read the motorway signs anymore. The eye doctors had warned me that because my cataract was so strong, that I would most definitely have to have a post-cataract eye laser operation about 3 months after the first operation.  Instead of waiting 3 months the eye doctors decided to do the second operation only 3 weeks after the first operation to improve my eyesight. The date for the 2nd operation was November 18, 2019. I felt an immediate improvement and in the eye test that I did right afterwards I guessed that my eyesight was at 80%.  Just before Christmas 2019 I was invited for a final check and my eyesight had improved even more. Now I have 100% eyesight in my right eye! What a relief after everything. I just need to have the left eye operated at some point but probably not until 2021. Finances When I read other people's year in review blog posts, I am naturally always curious about their numbers because I am a business coach and I help women make money. It would be weird if I wasn't interested in numbers. This is why I'm including this detailed section with my revenue and costs because I know you're curious, too. Total Revenue in 2019 was $2M The 2019 results are a $500K revenue increase from 2018 which is over 30% growth. I started the year aiming to double the revenue from $1.5M in 2018 to $3M in 2019 but already by the end of January I adjusted the projection to $2.5M, so I am pretty happy with our results, especially considering all the issues we had with Facebook ads in all of our launches. The revenue for SOMBA in 2019 was similar to our SOMBA revenue in 2018 and the key growth area was my new group coaching and accountability program, SOMBA Momentum.  SOMBA revenue was $1.1M in 2019 Although it wasn't our original plan, my team and I did three SOMBA launches in 2019. The original plan was to do two launches, like in 2018, but in January and June, instead of January and September. Our reasoning was that it would be good to have people start just before we run a 60-day summer challenge inside SOMBA called SOMBA Summer School. But our June launch didn't work out the way we wanted, partly due to Facebook ads and partly due to the heat wave that went over Europe in the week of our launch. That's why we added a September launch and were able to close off with over a $1M in SOMBA revenue. Our Facebook ad troubles started already in September 2018 when we hit an invisible daily ad spending limit and couldn't spend our ad budget. Despite talking to three Facebook ad experts, none of them could figure out what was happening.  It was actually Martin, my husband, who knows nothing about Facebook ads that figured out that there was a limit on our daily ad spend. Our Facebook ad manager was sceptical that this was the reason but after checking with Facebook, turns out that Martin was right and Facebook was willing to increase our invisible daily ad spend limit. Unfortunately this was already on our open cart day so it was too late.  In the three launches in 2019 our Facebook ads issues were around ad disapprovals. We've had to completely change the language of our ad copy and also our landing pages and sales pages to get through the eagle eye of Facebook. Getting a lot of ads disapproved increased costs so overall lead cost went up in all three launches.  A lot of time was also spent on writing ad copy, much more than in previous years, which is something we have to factor in now. In our latest launch we feel we have finally got the hang of getting our ads approved and currently our Facebook ads are running smoothly - fingers crossed! Mastermind groups revenue was $1M In 2019 we ran two group programs; SOMBA Momentum, a group coaching and accountability program, and VIP Mastermind, a true mastermind program. Both are 12 month programs but the sales process is very different. VIP Mastermind starts once a year, in January, Momentum on the other hand starts at any time. Most of our Mastermind group clients come from SOMBA and therefore we don't need to run any ads or launch these two programs. In January 2020 starts a new program, RED CIRCLE, which is for women who are already making $500K or more.  Other revenue streams were over $100K Under other revenue streams falls the Selfmade Summit, my biggest and boldest project to date, happening in June 2020 in Reykjavik, Iceland. We soft-launched our super early bird tickets during SIGRUN LIVE in October and they sold out in 48 hrs.  Net Profit was 10% or $220K When most online entrepreneurs talk about profit, they actually mean salary, they sometimes even call it take-home-profit. They run their businesses as sole proprietorships and any profit they make is actually their salary.  I've always run my business as a limited liability company and therefore any profit my company makes is not my salary but a profit that belongs to the company. In some countries it makes sense to pay yourself dividends from your company profit but in Switzerland that doesn't make sense because the tax dividends double. First you pay tax on your company profit before you can pay yourself dividends and then you pay income tax on the dividends. The best way to pay myself is through a salary. When I talk about profit, I mean company profit, after salary, company taxes, depreciation of company assets and currency losses or gains. And that's a very different profit than the one most online entrepreneurs talk about. I actually don't want a lot of profit in my business, a 5% profit is more than enough for a business that I never plan to sell.  Instead I want to invest any potential profit into the growth of my business before the end of the year. This investment can be in the form of a new project like a venue for a conference, larger ad budget, expanding my team, creating an investment fund etc.  Next time you hear someone talk about profit, ask them what kind of profit they are talking about.  If I would calculate profit like most online entrepreneurs do I could easily have a 50% profit in my business but that would not be smart business- and tax-wise and that's why I don't do it. Total costs were $1.9M Employees & contractors $700KThe biggest expense in my business is paying people. This includes me and my husband, all employees, all contractors, and all outsourced tasks. My team now consists of 4 full-time employees, 8 part-time employees/contractors, a 2-people podcasting team, 3 external coaches, and I regularly work with photographers and videographers. In addition we have several tasks that we outsource e.g. transcription services. It gives me great joy to be able to employ people and now that I have gotten over my resistance of growing my team, I love building a dream team and paying good salaries. I pay myself a six figure salary since 2017. For the first three years of my business I didn't pay myself any salary so I am making up for that now.  Live Event Cost $120K Once a year my team and I hold a live event in Zurich, Switzerland called SIGRUN LIVE for our SOMBA students and Mastermind members. This year I invested over six figures to fly in my team for a whole week and create an amazing 2-day event for our community. In 2020, Sigrun Live will be an even bigger investment as we are making it a 3-day event, 2 days for SOMBAs and 1 Mastermind day for Mastermind members. My team is already excited and I hope you are excited, too - get on the waitlist for SOMBA if you are not already a student. Facebook Ads $200K When my clients ask me which amount they should invest into Facebook ads, I tell them that investing 10% of the revenue you want to have in your launch is pretty normal. If you want to have a million dollar launch, you need to be willing to invest $100K into paid ads. In 2019 we spent 10% of our total revenue on Facebook ads and that was too much. The reason why we spent so much was that we had a lot of issues with ads in 2019. Affiliates $200K We work with affiliates to sell our SOMBA program. All our affiliates are former and current SOMBA students or Mastermind members and know the SOMBA program in and out. Their success stories are the best proof of the effectiveness of the program. Affiliates get a 40% commission for every SOMBA sale. Coaching $90K I believe in investing forward. I invest a lot of money in masterminds and coaches every year. In 2019, I invested in two masterminds, one was $40K and the other one $50K. If you want to add $500K to your revenue then you need to be willing to invest $50K in coaching. Besides masterminds I also invest in coaching and consulting when the need arrives. Travel $150K Travel is a big part of my life and business. This is one of the reasons I started my business in the first place. I wanted to be able to live in two countries and travel the world. 90% of my travel is for business and therefore my travel costs are probably higher than in most online businesses.  Both of my masterminds in 2019 were in the US so I did 6 trips there to attend retreats and other events. A part of the travel costs is travel that my team has taken. I have always had a virtual team but 2019 was the first year where I brought my team together and more than once. In February I flew to Toronto to work with my launch manager and in June I flew my launch manager and my new executive assistant to Zurich. Then for my live event in October I flew in team members to Switzerland from the US, Canada, Italy, and the UK. Under travel costs falls also accommodations and meals. Selfmade Summit I cannot end a year in review without speaking about the Selfmade Summit.  The seeds had been set for a while. I knew that one day I would do a conference but I didn't know when or what it would be about.  October 2018 I started to feel ready. My VIP Mastermind clients were in Iceland with me and I decided to show them Harpa, the Icelandic concert hall. If you haven't heard of Harpa, imagine the Sydney Opera house and then a more modern version with a glass facade at the harbour of Reykjavik. That's Harpa.  Harpa was built between 2007 and 2011. I originally studied architecture and was fascinated by Harpa from day one. I love how the outer structure of a glass facade changes with the seasons, sunlight and artificial light. It is a building that has been praised in magazines around the world, not just for its looks but also because of its sound. Harpa was designed as a concert center but equally works as a conference center. It has many multifunctional event spaces plus the main concert hall called Eldborg which translates to fire city.  When I saw Eldborg for the first time, I had to catch my breath, it was so beautiful and fiercely red. I instantly knew it: this was my event space. So when my VIP Mastermind clients came to Iceland last October I decided to show them my dream event space. I booked us a tour of the building and then we came into the red room called Eldborg. They fell in love just like me and then asked me: Sigrun, when are you going to book it? “Now,” I said. I opened up my laptop and booked the venue. I put a date on my dream, the rest is just logistics. The last 12 months have been quite a journey. It's been scary, frustrating, annoying but also so exciting which makes up for everything else.  I came up with the concept of the conference, decided on a name, worked with three different event consultants to plan the best conference experience, hired an event planner after offers and negotiations from 5 different event agencies, booked speakers and sold out super early bird tickets….  My team and I have been busy creating a one-of-a-kind conference.  And I cannot wait to see you in Iceland June 18-19, 2020. Tickets are on sale now for The Selfmade Summit in Reykjavik, Iceland. I wish you a Happy New Year and all the best for 2020.

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