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Campaign has released its biggest project of the year, reviewing and marking the top 92 agencies in the UK for Campaign's 2025 School Reports, in partnership with Nielsen.In this episode, Campaign's editorial team reveals its overall impression on the reports, what they divulge about the health of the industry by analysing the billings across media and creative and how diversity has been impacted in the last year. They discuss how creativity fared in 2024 and the consequence of a few huge media pitches (Amazon, L'Oreal and Ebay, to name a few).Hosted by tech editor Lucy Shelley, this chat includes editor Maisie McCabe, deputy editor Gemma Charles and features editor Matt Barker. Further reading:School Reports 2025: Top creative agenciesSchool Reports 2025: Top media agenciesSchool Reports 2025: Top holding companiesSchool Reports 2025: Top regional agenciesSchool Reports 2025: Which agencies got the highest marks?School Reports 2025: Which agencies improved their marks? Hosted on Acast. See acast.com/privacy for more information.
Sneezing, coughing and catching a cold from the other side of the Atlantic might be this year's theme for UK advertisers.In this episode of The Campaign Podcast, host and tech editor Lucy Shelley is joined by deputy editor Gemma Charles, features editor Matt Barker and culture and creativity editor Alessandra Scotto di Santolo. The team discusses brands' reaction to Trump's re-election, after his inauguration on 20 January, and to Meta's overhaul of its global DEI programmes and US fact-checking policies. From purposeful ad campaigns that will bridge divides in society, to the re-adjustment of media spend on social media platforms, the Campaign team reveals industry leaders' reactions to US politics' effects on adland. Further reading:Meta scraps fact-checking on Facebook and Instagram Outvertising announces it will no longer work with MetaAdvertisers need not fear a heightened political climate The short-sightedness of caving to the culture warFrom inauguration to insight: how brands can bridge divides in a polarised worldHow can UK adland champion DE&I in the Donald Trump era? The Year Ahead 2025: Brands Hosted on Acast. See acast.com/privacy for more information.
"A lukewarm snog" might be how one Campaign journalist describes 2024, but how would you?In the final episode of the year for The Campaign Podcast, the editorial team gathers one last time to recap the year and answer a very important, hard-hitting question: would you snog, marry or avoid 2024?From the Post Office scandal and dartsman Luke Littler, to the Jaguar rebrand and a year of elections, a lot has happened in the past 12 months both inside and outside adland's walls.Features editor Matt Barker tells us of his appreciation for (non-Saltburn) Barry Keoghan in Adidas' "You can't beat original" by Homeground. Premium content editor Nicola Merrifield recounts the year's most controversial moments including the banning of a Calvin Klein ad featuring FKA Twigs. Deputy editor Gemma Charles gets ready to sell her soul to Cadbury's and AI while editor Maisie McCabe remembers the brilliance of Channel 4's "Considering what?" campaign for the Paris Paralympics.This episode was hosted by tech editor Lucy Shelley.Further reading:The Lists 2024: Top 20 film adsThe Lists 2024: Top five advertisersThe Lists 2024: Top 10 campaignsThe Lists 2024: Top five people movesThe Lists 2024: Top 10 brandsThe Lists 2024: Top 10 commercial chiefsThe Lists 2024: Top 10 mishapsThe Lists 2024: Top 20 creative leadersThe Lists 2024: Top four digital innovations Hosted on Acast. See acast.com/privacy for more information.
Jetstack's cert-manager, a leading open-source project in Kubernetes certificate management, began as a job interview challenge. Co-founder Matt Barker recalls asking a prospective engineer to automate Let's Encrypt within Kubernetes. By Monday, the candidate had created kube-lego, which evolved into cert-manager, now downloaded over 500 million times monthly.Cert-manager's journey to CNCF graduation, achieved in September, began with its donation to the foundation four years ago. Relaunched as cert-manager, the project grew under engineer James Munnelly, becoming the de facto standard for certificate lifecycle management. The thriving community and ecosystem around cert-manager highlighted its suitability for CNCF stewardship. However, maintainers, including Ashley Davis, noted challenges in navigating differing opinions within its vast user base.With graduation achieved, cert-manager's roadmap includes sub-projects like trust-manager, addressing TLS trust bundle management and Istio integration. Barker aims to streamline enterprise-scale deployments and educate security teams on cert-manager's impact. Cert-manager has become integral to cloud-native workflows, promising to simplify hybrid, multicloud, and edge deployments.Learn more from The New Stack about cert-manager:Jetstack's cert-manager Joins the CNCF Sandbox of Cloud Native TechnologiesJetstack Secure Promises to Ease Kubernetes TLS SecurityJoin our community of newsletter subscribers to stay on top of the news and at the top of your game.
Struggling to keep your LinkedIn content consistent? I get it.In this week's episode, Justin Simon hangs out with social copywriting expert Matt Barker. They dive into the magic behind a structured social content calendar that'll keep your LinkedIn looking fresh without the headache. Tune in and take away Matt's most actionable tips to level up your LinkedIn game.*** WHEN YOU'RE READY♻️ Distribution First Newsletter
2024 had big expectations when it came to artificial intelligence, but did the year live up to the hype... was it a year of "AI in action" as the IAB predicted or AI inaction?Campaign's editorial team gathers in the studio in an episode hosted by Maisie McCabe, UK editor, while tech editor Lucy Shelley (and usual host) swaps over to be in the hot seat.Also joined by features editor Matt Barker and deputy media editor Shauna Lewis, the four discuss the highs and lows of AI this year, including Coca-Cola's Christmas ad made by AI, which was Campaign's Turkey of the Week. They compare it to Vodafone's AI Christmas ad and recount other controversial AI moments from the year including Publicis' AI BS Bot and Under Armour's AI ad with Anthony Joshua.The team discuss how AI has shaped the adland this year – Lewis reveals insights from her interview with Johnny Hornby, founder and chief executive at T&Pm, after it was fully acquired by WPP last month. He cited AI as a main driver for the sale.Further reading:Will the Coca-Cola ad deter brands from using AI in film?Will media buyers be the first victims of AI?Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founderIs 2024 a vintage year for Christmas ads? Hosted on Acast. See acast.com/privacy for more information.
There's a view the benefits of facial recognition tech in supermarkets outweighs potential risks. Data analyst firm Scarlatti has found a trial of the new technology at 25 Foodstuffs North Island supermarkets reduced harm by 16%. Security were alerted to offenders early, and could intervene to prevent harm from escalating. Scarlatti Director and Trial Evaluator Adam Barker told Mike Hosking there was a balance to be struck around privacy impacts. He says they found the 16% reduction in harm was more than enough to justify the use of the tech in the views of the public. LISTEN ABOVE See omnystudio.com/listener for privacy information.
Campaign's editorial team gather in the studio to question how to launch a successful ad agency. This year we have seen exciting start ups include Uncharted founded by the female trio (Fern Miller, Hattie Matthews and Laura Jordan Bambach) and Publicis Groupe launching LeShop with 80 staff working across 20 brands. However, in the last five years, data from Avid Panda suggests that 42.5% of new marketing companies have closed and advertising agencies are the hardest to run, with a business mortality rate of 43.9%.In this episode, the team discusses what happens after an agency is launched, how do you scale and is a sell a measure of success, with comments from James Murphy, founder and chief executive of New Commercial Arts, which he recently sold to WPP, after selling his previous shop Adam & Eve to DDB in 2012.Hosted by Campaign's tech editor Lucy Shelley, she is joined by editor-in-chief Gideon Spanier, deputy editor Gemma Charles and features editor Matt Barker.Further reading:What makes an agency brand?Croud sells majority stake to boost M&A ‘war chest' in £180m-plus dealWould an agency by any other name taste as sweet? Hosted on Acast. See acast.com/privacy for more information.
In a Campaign feature on hybrid working, Thom Binding, co-founder of the Creative Communications Workers union, said culture is “a manipulative term defined by management”, often to enforce compliance, rather than genuinely foster a positive work environment.In this episode, the Campaign editorial team talk through the culture conundrum, with examples of manipulative culture as well as supportive, and why bad practices still exist. Hosted by tech editor Lucy Shelley, the studio welcomes features editor Matt Barker, media editor Beau Jackson and deputy editor Gemma Charles. The team discuss how culture impacts creativity, what the new generation want and what agency leaders can do to improve.Further reading:One in six agencies increased number of office days in 2023Is hybrid working killing creativity?Publicis makes in-office attendance mandatory on Mondays and eliminates consecutive remote work daysOmnicom's John Wren on the future of work, the business and succession plans Hosted on Acast. See acast.com/privacy for more information.
It's the school holidays. So in a more relaxed episode, the Campaign editorial team debates this summer's top cultural moments.Hosted by features editor Matt Barker, the team discusses what's been inspiring and entertaining them away from the advertising industry. TV shows, books, music, anything really!Senior creativity reporter Charlotte Rawlings educates us on Taylor Swift, tech editor Lucy Shelley talks through her theatre highlights and Barker imparts Wembley wisdom, exhibition recommendations and tales of giggling through Kafka. Hosted on Acast. See acast.com/privacy for more information.
Campaign features editor Matt Barker is joined in the studio by senior media reporter Shauna Lewis and senior creativity reporter Charlotte Rawlings.The trio discuss Elon Musk's announcement that he will be suing the Global Alliance for Responsible Media in the US over an alleged "illegal boycott" of advertising on his X platform.Chat then turns to the potential problems faced by brands on social media to a backdrop of rioting and protests, before unpicking the latest from WPP after it reported a drop in like-for-like revenue (less pass-through costs) in Q2.Further reading'Now it is war': Elon Musk's X sues advertisers over alleged ‘illegal boycott'Adland urged to step up over social media's role in UK riotsWPP now expects revenues to decline in 2024 after cutting forecast and 3,000 roles Hosted on Acast. See acast.com/privacy for more information.
Campaign features editor Matt Barker is joined by media editor Beau Jackson in the studio to chew over some recent news stories.The pair first chat about TV coverage of the Paris Olympics, before discussing the future of Ascential, set to be acquired by publisher and events group Informa for £1.2bn.Talk then turns to the controversy over The Guardian's placement of a watch advert (with the tagline "Watch porn") next to a feature about men watching videos of child abuse. They then recall some of the year's other big mishaps, including Apple, Calvin Klein and WH Smiths.Further reading:Cannes Lions and Warc owner Ascential to be acquired for £1.2bnThe Guardian apologises over ‘watch porn' ad placed next to child abuse article Hosted on Acast. See acast.com/privacy for more information.
Campaign features editor Matt Barker is joined by UK editor Maisie McCabe and tech editor Lucy Shelley ahead of next week's Cannes Lions International Festival of Creativity.The trio look forward to another busy week along la Croisette and discuss the various pieces of pre-Cannes content now up on the Campaign Live site.Chat then turns to favourite memories and experiences of the festival.Further reading:https://www.campaignlive.co.uk/cannes Hosted on Acast. See acast.com/privacy for more information.
Campaign features editor Matt Barker is joined in the studio by media editor Beau Jackson and reporter Shauna Lewis.The trio discuss Campaign's recent news stories around artificial intelligence and Big Tech, notably Sir Martin Sorrell of S4 Capital and MediaMonks co-founder Wesley ter Haar's comments about how AI will affect advertising agencies and Group M's Next Year This Year report.Talk then quickly turns to the Euros, kicking off this week. Is sport the last great watercooler moment for terrestial telly? Hosted on Acast. See acast.com/privacy for more information.
Campaign's work and inspiration editor Imogen Watson is joined by features editor Matt Barker and reporter Charlotte Rawlings to discuss a trio of features delving into creative partnerships.The first of the three features examined issues surrounding creative partnerships, the second focused on the relationships between creative and strategy departments, and the third focused on lone creatives. Further reading:'A lot of love and heartache': why a creative partnership can sometimes feel more intense than a marriageHearts and minds: how creativity and strategy became the perfect coupleCollective creative thinking and the death of Don Draper Hosted on Acast. See acast.com/privacy for more information.
Campaign's creativity and culture editor Gurjit Degun is joined by premium content editor Nicola Merrifield and feature's editor Matt Barker to talk about some recent articles.They cover: the Advertising Standards Authority's decision to overturn part of its ruling on the Calvin Klein FKA twigs ad; Campaign's interview with McCann London's Polly McMorrow; and Uncommon Creative Studio's start-up accelerator programme, Unrest. Hosted on Acast. See acast.com/privacy for more information.
Features editor Matt Barker is joined by UK editor Maisie McCabe and premium content editor Nicola Merrifield to talk about the return of the A List, back after a four-year absence.After touching on the selection process and logistical challenges of getting all the content together, talk quickly turns to some of the best responses from the A List questionnaire, not least the eternal debate around "cats or dogs?"The trio then hand over to UK editor in chief Gideon Spanier, who interviewed Paramount's chief content officer UK Ben Frow at last week's Campaign TV Advertising Summit.https://www.campaignlive.co.uk/alist/2024 Hosted on Acast. See acast.com/privacy for more information.
LinkedIn content creation is a struggle for a lot of marketers and business owners. The pressure to consistently generate engaging posts often seems like an impossible task. On this episode, Justin sits down with Matt Barker to learn from his own experience and get a way off the posting roller coaster.When Matt first started sharing content on LinkedIn, he found himself spending hours perfecting each post, trying to make every word just right before hitting publish. But without a clear strategy in place, he struggled to maintain quality and quantity. Some weeks, he could only manage to push out one or two posts, each one taking up way too much of his time for the ROI he was seeing.Fed up with this cycle, Matt put a new plan into place. Listen to this episode to get his complete step-by-step strategy and save hours every single week. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode, you'll learn:- How to craft a great story with your client's obstacles and solutions.- Why testimonials impact sales more than results.- How to expand tweets into LinkedIn posts.- Why personal content on LinkedIn engages more.- How batch writing optimizes LinkedIn content.***CONNECT
This week we dive into how RE/MAX Results agents and lenders are simplifying the journey for first-time homebuyers in Minnesota. Discover the transformative impact of Minnesota Housing Finance Agency programs and why making homeownership accessible is vital. Learn from the expertise of Matt Barker and Dan Dahl, who share insights on navigating loans, grants, and the path to owning your first home. Must-Hear Moments: The revelation of new MHFA developments aimed at first-generation homebuyers. Real stories from first-time buyers and the life-changing assistance they received. Expert advice on overcoming common hurdles in the home buying process. For more insights and assistance: Dan Dahl on Facebook: https://www.facebook.com/DanDahlTheMortgageMan/ Matt Barker: Website: https://www.barkerhedges.com/meet-the-founders/ Facebook: https://www.facebook.com/barkerhedges Twitter: https://twitter.com/BarkerHedges Instagram: https://www.instagram.com/barkerhedgesgroup/ LinkedIn: https://www.linkedin.com/company/re-max-results---barker-hedges-group Please rate and subscribe to our podcast to never miss an episode. Your feedback matters! Suggest our next guest at www.ResultsDrivenFeedback.com.
This is Part 2 of a Two-Part Interview with Matt Barker. Make 2024 your year of language mastery with Babbel! Visit https://babbel.com/collier and receive 55% off your Babbel subscription. Be a better you, one language at a time! *Rules and restrictions may apply. ** For Ad-Free Episodes, Join Our Patreon! ** https://www.patreon.com/thesurvivorsquad After years of suffering, Matt sought psychological treatment. He bravely made a report to the Royal Commission into Institutional Responses to Child Sexual Abuse. He then filed a Police Report with the NSW Police about the repeated abuse he suffered as a child. After three years of Police investigations and legal preparation by the Public Prosecutor, the abuser pleaded guilty to all charges relating to the abuse of Matt and three other scouts from the same scout group. That former scout leader is now serving a lengthy period of imprisonment. Matt then acted in the Supreme Court of New South Wales, seeking to hold Scouts NSW to account for their failure to protect children like him from sexual abuse while under the care of their organization. Website: https://www.mattvscouts.com.au Instagram: @matt1barker https://www.instagram.com/matt1barker/ ***Join our Survivor Squad True Crime Podcasting Course!*** https://coaching.terranewellsurvival.com/ethical-true-crime-podcasting/ Survivor Squad Podcast links: https://linktr.ee/thesurvivorsqaud Join our Patreon: https://www.patreon.com/thesurvivorsquad • Terra's links: https://linktr.ee/terranewell • Collier's links: https://collierlandry.com/links • Collier's Podcast on YouTube: https://youtube.com/collierlandry https://podcasts.apple.com/us/podcast/the-collier-landry-show/id1551076031 • Book a 1-on-1 with Terra for trauma/ toxic relationship coaching: https://calendly.com/terranewell91/15-minute-coaching-consult?month=2023-06 • Join Terra's Complementary Trauma Support Group: Every 1st and 3rd Monday at 5:00 PM PT mailto: Terranewellcoaching@gmail.com It's important to consider seeking support from a licensed mental health professional or support group. Talking to a trusted friend/family member can also be beneficial in overcoming trauma and its aftermath. •Psychology Today: https://www.psychologytoday.com/ •Trauma-Recovery.org: https://trauma-recovery.org/ •American Psychological Association: https://www.apa.org/ •National Institute of Mental Health: https://www.nimh.nih.gov/index.shtml •National SA Hotline 1-800-656-4673 https://www.rainn.org/ •National Domestic Violence Hotline 800-799-7233 https://www.thehotline.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices
This is Part 1 of a Two-Part Interview with Matt Barker. Make 2024 your year of language mastery with Babbel! Visit https://babbel.com/collier and receive 55% off your Babbel subscription. Be a better you, one language at a time! *Rules and restrictions may apply. ** For Ad-Free Episodes, Join Our Patreon! ** https://www.patreon.com/thesurvivorsquad After years of suffering, Matt sought psychological treatment. He bravely made a report to the Royal Commission into Institutional Responses to Child Sexual Abuse. He then filed a Police Report with the NSW Police about the repeated abuse he suffered as a child. After three years of Police investigations and legal preparation by the Public Prosecutor, the abuser pleaded guilty to all charges relating to the abuse of Matt and three other scouts from the same scout group. That former scout leader is now serving a lengthy period of imprisonment. Matt then acted in the Supreme Court of New South Wales, seeking to hold Scouts NSW to account for their failure to protect children like him from sexual abuse while under the care of their organization. Website: https://www.mattvscouts.com.au Instagram: @matt1barker https://www.instagram.com/matt1barker/ ***Join our Survivor Squad True Crime Podcasting Course!*** https://coaching.terranewellsurvival.com/ethical-true-crime-podcasting/ Survivor Squad Podcast links: https://linktr.ee/thesurvivorsqaud Join our Patreon: https://www.patreon.com/thesurvivorsquad • Terra's links: https://linktr.ee/terranewell • Collier's links: https://collierlandry.com/links • Collier's Podcast on YouTube: https://youtube.com/collierlandry https://podcasts.apple.com/us/podcast/the-collier-landry-show/id1551076031 • Book a 1-on-1 with Terra for trauma/ toxic relationship coaching: https://calendly.com/terranewell91/15-minute-coaching-consult?month=2023-06 • Join Terra's Complementary Trauma Support Group: Every 1st and 3rd Monday 5:00 PM PT mailto: Terranewellcoaching@gmail.com It's important to consider seeking support from a licensed mental health professional or support group. Talking to a trusted friend/family member can also be beneficial in overcoming trauma and its aftermath. •Psychology Today: https://www.psychologytoday.com/ •Trauma-Recovery.org: https://trauma-recovery.org/ •American Psychological Association: https://www.apa.org/ •National Institute of Mental Health: https://www.nimh.nih.gov/index.shtml •National SA Hotline 1-800-656-4673 https://www.rainn.org/ •National Domestic Violence Hotline 800-799-7233 https://www.thehotline.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Campaign features editor Matt Barker is joined by Jenny Mitton, managing partner and women's sports lead at M&C Saatchi, Melissa Robertson, chief executive officer at Dark Horses and Will Mould, senior vice-president of experiential in Europe at 160over90, to discuss 2024's big sporting events, focusing on the Olympics and European Football Championships.Chat centres around the idea that sports fans are becoming more niche and how brands can look to engage with this more fractured market, before turning to sponsorship and messaging. Finally, everyone looks forward to some intriguging sporting action throughout the remainder of the year, both in and out of the stadium.Further reading:https://www.campaignlive.co.uk/article/why-londons-olympic-branding-changed-game/1796670 https://www.campaignlive.co.uk/article/olympics-golden-opportunity-brands-despite-reputation-risks/1856863https://www.campaignlive.co.uk/article/natwest-tv-spot-team-gb-encourages-people-reach-goals/1862015 Hosted on Acast. See acast.com/privacy for more information.
In the first of a new second weekly Campaign podcast, features editor Matt Barker is joined in the studio by media editor Beau Jackson and reporter Shauna Lewis to discuss some of the big stories that have appeared on the Campaign Live site over the past week and look forward to what's happening over the coming few days.The trio chat about Coffee & TV selling a majority stake to Omnicom as it eyes expansion in the US, before chewing over the latest on cookies and Google and the introduction of Amazon's Prime Video ads and the news of Mother investing in sports and entertainment agency Run Deep.That then leads to a quick preview of this weekend's Super Bowl and expected return to humour in ads. Big question is, will any of them actually be funny?These new Tuesday morning podcasts will be news-round up chats, generally shorter than the usual Thursday editions, which will continue to be deeper dives into various issues surrounding the industry.However, just to confuse you all, next week will see a Super Bowl special, reviewing the ads shown before, during and after the big game. And then on Thursday we'll have the news round-up. Further reading:https://www.campaignlive.co.uk/article/omnicom-buys-uk-post-production-studio-coffee-tv/1859492https://www.campaignlive.co.uk/article/cma-google-cannot-proceed-cookie-deprecation-until-concerns-resolved/1860223https://www.campaignlive.co.uk/article/mother-invests-sports-entertainment-agency/1859321 Hosted on Acast. See acast.com/privacy for more information.
In this episode of Aethercast we're joined by Jeremy Veyssaire and Ian McAleese who both went 5-0 with Kharadron Overlords at the Las Vegas Open Age of Sigmar tournament. Plus, Matt Barker (who went 4-1) also returns to the show to recap his experience at the tournament. We cover all 3 players' lists, plus another list that went 4-1, and discuss how they played them in their games. Followed by some speculation on points changes and how they might effect these lists. 00:00:00 - Intro & news 00:05:50 - Scott Adam's Barak Zilfin list at LVO 00:09:50 - Matt Barker's Barak Nar list at LVO 00:21:30 - Ian McAleese's Barak Zon list at LVO 00:47:00 - Jeremy Veysseire's Barak Mhornar list at LVO 01:18:10 - Speculation on the battlescroll and how potential points changes may effect these lists Would you like Aethercast Dice? https://ko-fi.com/aethercast Get 15% discount at pro Painted Studios with the code "AETHERCAST" https://www.propaintedstudios.co.uk/
Campaign features editor Matt Barker is joined in the studio by media editor Beau Jackson to chat about some of the big news stories of the week, including a threat to Havas to have its B-corp status revoked after Havas Media won Shell's global planning and buying account.They also discuss Campaign's most recent Question of the Week, asking whether the industry takes staff departures too seriously.Matt then hands over to creativity and culture editor Gurjit Degun, who chairs an all-star creative panel featuring Lynsey Atkin of 4Creative, Chaka Sobhani, outgoing CCO at Leo Burnett Worldwide and CCO of Leo Burnett UK and Fallon UK, Dan Dawson of Grand Visual and Charlene Chandaresekaran and Dan Morris of TheOr, recorded earlier this month at the Campaign Year Ahead Breakfast Briefing event.Further readinghttps://www.campaignlive.co.uk/article/b-lab-probe-strip-havas-agencies-b-corp-status-shell-win/1858504https://www.campaignlive.co.uk/article/does-adland-staff-departures-personally/1857456 Hosted on Acast. See acast.com/privacy for more information.
Features editor Matt Barker is joined in the studio by Leo Burnett's chief strategy officer Josh Bullmore and deputy CSO Tom Sussman to discuss the agency's PopPulse research platform and recent event, From Coping to Hoping, providing a snapshot of the mood of modern Britain.Before then, Matt is joined by ace reporter Charlotte Rawlings to discuss the ongoing fallout over the ASA's decision to ban a Calvin Klein ad for presenting singer-songwriter FKA twigs "as a stereotypical sexual object", before chatting about a tribute to former Radio One DJ Annie Nightingale, written by Vicki Maguire, chief creative officer at Havas London.Further reading:https://www.campaignlive.co.uk/article/does-asa-need-revisit-its-gender-stereotyping-rules/1857847 https://www.campaignlive.co.uk/article/annie-nightingale-shaped-creative-career-heres/1857667https://www.campaignlive.co.uk/article/brits-optimistic-year-new-reality-leo-burnett-client-report/1857762 Hosted on Acast. See acast.com/privacy for more information.
Features editor Matt Barker is joined in the studio by UK editor Maisie McCabe and media editor Beau Jackson, as they look back at this week's Campaign Year Ahead Breakfast Briefing.The event featured a series of panel talks and presentations, including discussions around what we can expect for brands, agencies, creativity and media owners as 2024 begins to take shape.And, as well as clips from the various discussions at the Briefing, there's also a full recording of a stirring speech from Saatchi & Saatchi's chief strategy officer Richard Huntington. Further reading:Agency leader expresses fear of 'risk taking' in media in 2024The Year Ahead 2024: CreativityThe Year Ahead 2024: Media owners Hosted on Acast. See acast.com/privacy for more information.
Features editor Matt Barker is joined by creativity and culture editor Gurjit Degun and premium content editor Nicola Merrifield to discuss Campaign's series of Year Ahead roundtables and features and annual Breakfast Briefing Year Ahead live event.The trio also chat about some of the big stories on the Campaign Live site, notably Xavier Rees leaving Havas to join AMV Group as chief executive and the latest indie agency rankings.Further reading:https://www.campaignlive.co.uk/article/year-ahead-2024-strategy/1856297https://www.campaignlive.co.uk/article/xavier-rees-departs-havas-become-amv-group-chief-executive/1856383https://www.campaignlive.co.uk/article/global-indie-agency-rankings-wonderhood-catapults-creative-league/1851595 Hosted on Acast. See acast.com/privacy for more information.
This week on the Finding God podcast we are going to revisit a previous episode where my guest Matt Barker talks about how God was able to connect with him at a volleyball game. Join Me on social media!!!!Facebook:Finding God | FacebookFacebook Group:Finding God | FacebookInstagram:Keana W. Mitchell (@findinggod2) • Instagram photos and videosListen to Finding God on Spotify:https://open.spotify.com/show/022Zht5DjU1i3k7BAeHaTW?si=8c728b93da5d43c2If you would like to either be a guest on Finding God or submit music to the podcast, please send an email to anaekmusic@outlook.com
It's that time of the year. Campaign's feature editor Matt Barker joins UK editor Maisie McCabe, creativity and culture editor Gurjit Degun and reporter Charlotte Rawlings to discuss the 2023 Campaign Lists.The trio chat about the process involved in putting the highly-anticipated industry best-ofs together and how, despite the rather stressful nature of deciding on a final rundown, it can all be quite fun as well…They then talk about the return of the Agencies list, which went up on the site earlier this week and start to think about what's to come in 2024.Finally, chat turns to the Top of the Pops-themed treatment for the Lists homepage and how, perhaps for the best, plans for staff to dress up as 1980s DJs and read out the countdowns in festive videos sadly had to be shelved. Maybe next year.Further reading:The Lists 2023 Hosted on Acast. See acast.com/privacy for more information.
In the third of five special editions running daily this week, we look back at some of the best podcasts over the past 12 months.Today, we go back to October and the publication of the final quarterly print edition of Campaign, with UK editor Maisie McCabe, art director Chris Barker, creativity and culture editor Gurjit Degun and features editor Matt Barker.The quartet discuss the magazine's cover design (a throwback to the news-story-loaded front pages of yore), with Chris giving a little insight into his creative thinking, before introducing the manifesto questions concept that runs through the issue. Gurjit chats about her “Will we win the war against the robots?” piece (spoiler alert: yes, quite possibly), while Matt explains the thinking behind his “Is this really entertainment?” feature. Maisie then talks about her equally provocative-sounding piece, “Will advertising agencies survive?”, before Chris rounds everything up with a sneak preview of what's to happen next, as Campaign begins a new chapter as a solely digital presence.Further reading:https://www.campaignlive.co.uk/article/autumn-issue-campaign/1839796 Hosted on Acast. See acast.com/privacy for more information.
In the second of five special editions running daily this week, we look back at some of the best podcasts over the past 12 months.Today, we go back to July and the whole Barbenheimer phenomenon that sent everyone a bit doolally over the summer. Campaign's feature editor Matt Barker is joined in the studio by guests Yewande Ogunkoya from Craft Media, Tom Linay from Digital Cinema Media and Tom Ghiden, managing director from Joan Creative to chat about how brands are behaving around the films' release and ask whether the huge success of the first weekend could provide a new model for future big screen releases.Further reading:https://www.campaignlive.co.uk/article/barbenheimer-double-feature-everyone-talking/1830847 Hosted on Acast. See acast.com/privacy for more information.
Campaign's media editor Beau Jackson meets with Lydia Gough and Steve Harding-Hill from the Aardman animation studio, celebrating 40 years of making commercials.Back in the studio, features editor Matt Barker and reporters Shauna Lewis and Charlotte Rawlings discuss various stories that have appeared on the Campaign site over the past week.The trio chat about changes at EssenceMediacomX, before chewing over Ikea's invite for customers to have Christmas dinner in-store and a turkey-sized meatball, before taking a look at the Charlie's Bar Instagram ad that appeared on peak-time ITV.Further reading:EssenceMediacomX shakes up senior leadership teamIkea roomsets become new Christmas dinner destinationITV gives primetime media spot to viral Instagram Christmas ad Hosted on Acast. See acast.com/privacy for more information.
The Campaign Big Awards took place at the Londoner Hotel in Leicester Square last week.Lynsey Atkin, executive creative director at 4Creative; Zaid Al-Qassab, chief marketing officer at Channel 4; Miranda Hipwell, chief executive of Adam & Eve/DDB and Martin Beverley, chief strategy officer at Adam & Eve/DDB discuss the awards show and their success on the night.They also comment on Cannes Lions' decision to introduce a humour category.Earlier in the episode, Campaign's editor Maisie McCabe and features editor Matt Barker discuss some of the latest news, including changes at VML and Accenture Song. They also note Bartle Bogle Hegarty's chief creative officer Alex Grieve's tribute to Tony Cullingham, who passed away earlier this year.Further reading:Campaign Podcast: A tribute to Tony CullinghamAll the Campaign Big Awards winners Hosted on Acast. See acast.com/privacy for more information.
There is more than one way to skin a cat. And traditional Strength and Conditioning is not the only way to get fit. Don't miss this episode where I interview my brother, Matt Barker, on how he used Brazilian jiu-jitsu to lose 75 lbs, improve strength, and increase his confidence as a husband, father, and protector. Ready to step it up in the gym? Start a free 7-day trial to my Gym Gainz Guide today: https://www.benbarkerfitness.com
In this compelling episode, we welcome back Kevin Bocek, VP of Ecosystem and Community at Venafi, along with Matt Barker, Global Head of Cloud Native Services at the same company. The conversation couldn't be more timely. With the AI Act debate reaching new heights, and Foreign Secretary James Cleverly making statements that AI challenges our basic assumptions about defense and deterrence, the insights Kevin and Matt bring are invaluable. Kevin introduces us to the groundbreaking concept of an identity-based "AI Kill Switch," a security measure that could be instrumental in making AI "safe and predictable by design," as James Cleverly emphasized at a recent UN meeting. The UK is gearing up to host the first global summit on AI, and Kevin argues that without incorporating identity into every line of code that makes up AI systems, principles of safety and predictability are mere pipe dreams. An identity-based approach can offer the kind of control and observability that could, for instance, thwart attempts to poison AI algorithms used for facial recognition on smartphones. Matt Barker steps into the discussion with his expertise in open-source innovation. Drawing from a paper he recently authored for Open UK, Matt discusses the impact of AI on open-source development. He also delves into the potentially stifling effects of the EU's Cyber Resilience Act on European innovation, highlighting lessons that the UK could learn to avoid similar setbacks. Throughout the episode, the importance of open-source models in driving AI innovation stands out as a recurring theme. Matt, Kevin, and I also discuss the challenges and opportunities posed by EU regulations on open-source development. The conversation doesn't stop at AI and extends to other cloud-native technologies like Kubernetes and MLOps. The significance of these technologies in the current AI landscape is examined, along with the unique potential of applying identity management across both cloud-native and traditional IT environments. As we wrap up, the episode leaves listeners with much to ponder. It serves as a deep dive into the complexities and intricacies of a future shaped by AI, identity management, and open-source technologies. Whether you're a business leader, a policymaker, or just a technology enthusiast, this episode offers a well-rounded understanding of the multi-dimensional challenges and opportunities at the intersection of these critical areas.
Campaign features editor Matt Barker is joined by media editor Beau Jackson to discuss recent news stories, including Transport for London's £2.5bn review and Eurostar awarding its European media planning and buying business to Wavemaker.They are then joined by guests David White, PHD Media strategy director, Richard Friar, Starcom managing director and Simon Daglish, group commercial director at ITV, to chat about the recent Media Week Awards.The trio, all of whom enjoyed great success at the awards, talk about their various category wins, including PHD Media's Grand Prix for its work with The British Heart Foundation, Starcom's Media Agency of the Year and ITV's Media Brand of the Year and Sales Team of the Year.Further reading:Media Week Awards: winners revealedTfL kicks off £2.5bn outdoor review as it pitches Tube and bus contracts togetherEurostar consolidates €30m media business with WavemakerIn Pictures: Media Week Awards 2023 Hosted on Acast. See acast.com/privacy for more information.
The arrival of the final ever quarterly print edition of Campaign brings together in the studio UK editor Maisie McCabe, art director Chris Barker, creativity and culture editor Gurjit Degun and features editor Matt Barker.The quartet discuss the magazine's cover design (a throwback to the news story-loaded front pages of yore), with Chris giving a little insight into his creative thinking, before introducing the manifesto questions concept that runs through the issue.Gurjit chats about her “Will we win the war against the robots?” piece (spoiler alert: yes, quite possibly), while Matt explains the thinking behind his “Is this really entertainment?” feature. Maisie then talks about her equally provocative-sounding piece, “Will advertising agencies survive?”, before Chris rounds everything up with a sneak preview of what's to happen next, as Campaign begins a new chapter as a solely digital presence.Further reading:The Autumn issue of Campaign is out nowWill advertising agencies survive?Campaign's final quarterly print issue is a map of the future'From its launch in 1968, Campaign has been the jewel in Haymarket's crown' Hosted on Acast. See acast.com/privacy for more information.
With the annual London series of games taking place this month, Campaign features editor Matt Barker touches down with NFL UK‘s general manager Henry Hodgson to discuss Taylor Swift's new favourite sport.American football continues to grow in popularity in this country, so what are the opportunities for brands and sponsorship partnerships to play ball, and will we see an NFL player appearing in a UK ad any time soon?Barker is also joined by reporter Shauna Lewis to chat about recent news stories, including Amazon's plans to launch an ad tier in the new year, Marmite‘s targeting of a younger demographic with the help of puppets and the return of Direct Line‘s bugling brand asset.Further reading:Media buyers look forward to Amazon's ad tier as Disney+ draws mixed response'Filthy-minded' puppets spread Marmite on toast for the first timeDirect Line set to relaunch iconic 'bugle' sound identity Hosted on Acast. See acast.com/privacy for more information.
Features editor Matt Barker and reporter Charlotte Rawlings discuss the recent fuss over Burberry's Bond Street tube station takeover, Samuel L Jackson appearing in the latest Warburtons campaign and a Credos report on the ad bombardment fuelling mistrust among younger audiences.Matt is then joined in the studio by Lola Neves, chief strategy officer at Neverland and Matt Waksman, head of strategy, advertising at Ogilvy, to chat about a mini-wave of retro ads, including from McDonald's and Muller.Are we witnessing a new trend, prompted by a need to escape our troubled times, or is it simply a quick and easy way to target a younger demographic obsessed with 1990s/early naughties baggy fashion and lo-fi gaming graphics?Further reading:Bond Street tube station becomes ‘Burberry Street' and draws mixed reactionSamuel L Jackson vents his anger in Warburtons spotAd bombardment biggest cause of mistrust for younger audiencesMcDonald's travels back to 1990s in retro campaign Hosted on Acast. See acast.com/privacy for more information.
Campaign features editor Matt Barker is joined in the studio by reporters Shuana Lewis and Charlotte Rawlings to chat about the ongoing controversy over mocked-up OOH campaigns, stress-related problems with pitching and Channel 4's recent announcement that it will be partnering with streaming platforms in the US.Tech editor Coral Cripps meets Will Scougal, founder and managing director Will Scougal, Isabel Perry, vice-president of emerging technology and partner at Dept and Rosh Singh, managing director of Unit19.The quartet discuss what the future looks like for the AR landscape, how to help clients navigate the world of AR and some of their favourite AR campaigns that they've been involved with.Further reading:Should adland stop using outdoor mock-ups?One in 10 agency staff has quit their job due to stress of pitchingChannel 4 makes international debut on ad-supported US platformsWe Are Social launches AR-focused agency Hosted on Acast. See acast.com/privacy for more information.
This week's podcast sees features editor Matt Barker joined by premium content editor Nicola Merrifield and reporter Charlotte Rawlings to talk about our recent Question of the Week, asking “How big a problem is abusive client behaviour?”The trio also discuss news stories about ant-greenwashing ad being banned from LinkedIn and Chelsea and England footballer Raheem Sterling setting up a creative agency.And, on the subject of the beautiful game, work and inspiration editor Imogen Watson interviews Katy Wright, chief executive of FCB London, Charlotte Thomson, head of women's football at Copa90, and Viv Bowdler, strategy director at Dark Horses.The four chat about the progress of the Lionesses down under and look at how brands are behaving around the tournament as the quarter-finals kick off this weekend.Further reading:How big a problem is abusive client behaviour?LinkedIn just pulled our anti-greenwash film. Why?Raheem Sterling launches creative agencyWomen's football has entered a new era. It's time for marketers to do the same Hosted on Acast. See acast.com/privacy for more information.
The Barbenheimer phenomenon has been embraced by everyone, not so much because of the films themselves, more the sense that this is a moment that people will be talking about in years to come, set as it is against the writers and actors strike.The hope is that this week's box office figures could signal a new lease of life for cinema and, with it, other live experiences (music festivals, theatre, etc).Campaign's feature editor Matt Barker is joined in the studio by guests Yewande Ogunkoya from Craft Media, Tom Linay from Digital Cinema Media and Tom Ghiden, managing director from Joan Creative to chat about how brands are behaving around the films' release and ask whether the huge success of the first weekend could provide a new model for future big screen releases.Matt's also joined by Campaign's creativity and culture editor Gurjit Degun and reporter Charlotte Rawlings to chew over the Twitter rebranding controversy and the mixed reactions to the Mayor of London's “Maaate” ad. Hosted on Acast. See acast.com/privacy for more information.
Following a flurry of M&A news this week, including Uncommon Creative Studios selling a majority stake to Havas and XYZ being acquired by 160over90, Campaign's editor-in-chief Gideon Spanier, work and inspiration editor Imogen Watson and creativity and culture editor Gurjit Degun discuss the stories.Matt Barker, features editor at Campaign, interviews Rory Sutherland, vice chairman at Ogilvy about messiness following last week's Nudgestock event.Lastly, Dan Morris, executive creative director at TheOr, and Mark Elwood, executive creative director at Leo Burnett, discuss the latest ads: Pringles "Can hands" by Grey London; TheFork "You're all set" by Droga5 London; Yorkshire Tea "Pack yer bags" by Lucky Generals; and Coors "Fresh ride" by Havas London. Hosted on Acast. See acast.com/privacy for more information.
Campaign's UK editor Maisie McCabe, features editor Matt Barker and creativity and culture editor Gurjit Degun discuss the latest issue of the magazine.They talk about features including inspirational destinations, profiles on ECDs and directors, thoughts from holding company bosses and how young creatives tackled a brief without the use of tech.The latest issue of Campaign is out now. Hosted on Acast. See acast.com/privacy for more information.
Campaign's features editor Matt Barker is joined by creativity and culture editor Gurjit Degun for this week's podcast.The pair kick things off with a discussion of Unilever's recent call for production crews to be more inclusive when it comes to members of the disability community.They then look at Caroline Pay joining Dentsu Creative as chief creative officer and what she can expect to be taking on in her now role, as the final piece in the agency's creative team.Matt interviews the six founding members of New Commerical Arts (along with relative newby Hannah White, managing director) to mark the agency's third anniversary. The team look back on the earliest days, famously under lockdown, reflect on some recent big-name successes and look forward to the next three years.Further reading:Unilever calls for production crews to be more inclusive of disability communityDentsu Creative hires Caroline Pay as chief creative officerSchool Reports 2023: New Commercial ArtsNationwide unveils debut work by New Commercial ArtsSainsbury's picks New Commercial Arts for ad account Hosted on Acast. See acast.com/privacy for more information.
In this episode of Confessions of a B2B Marketer, Matt Barker joins us to break down his insane LinkedIn organic growth over the past year or so, how he got good at writing and how he's building his B2B business.
Campaign features editor Matt Barker is joined in the podcast studio by reporter Shauna Lewis and tech editor Coral Cripps to chat through a couple of news stories that have caught their eye this week.The trio discuss British Vogue's editor-in-chief Edward Enninful's comments about adverts and inclusivity and the launch of the Lexus "Crack the case" campaign, an online gaming experiece created with The & Parternship and creative studio Coffee & TV.Elsewhere, UK editor Maisie McCabe chats with some of the big winners from last week's Campaign Media Awards.Zenith chief executive officer Natalie Cummins and managing director Jon Stevens talk about the agency's impressive six-gong haul, including Agency Team of the Year,They're joined by EssenceMediacom's creative futures lead Holly Carters, following the agency's four awards for its work with eBay and ITV's Love Island, including the Grand Prix for Campaign of the Year.Further reading:Campaign Media Awards: winners revealedEditor-in-chief of British Vogue has 'turned down ads' over inclusivityLexus online game offers chance to win ‘hoverboard' NFT Hosted on Acast. See acast.com/privacy for more information.
On this episode of the Hacking #opensource Business podcast, we talk with Matt Barker, the founder, and president of Jetstack. The discussion is about his experience in building a bootstrapped open source company based on his previous work at Canonical and MongoDB. In the interview, Matt talks about sales, business, and open-source technology (Linux, Kubernetes, Mesos, and more!). Matt covers the challenges of selling free open source software, support as a product, retention challenges, and measuring growth and adoption in open source software. Matt also shares his experience in comparing MongoDB and Canonical and starting Jetstack by choosing Kubernetes as the next big thing. The conversation delves into bootstrapping Jetstack with a services model, moving from services to a software product, comparing Kubernetes to Apache Mesos, and betting on truly open software. The interview provides valuable insights into sales, business, and open-source technology, making it an informative resource for anyone looking to learn about bootstrapping an open-source company.Two Matts and an Avi walk into a conference in London and end up in the Matt Cave... and this is the result. 00:00:00 Welcome to the Matt Cave00:01:48 Getting to know Matt Barker and Jetstack00:02:30 The Early Days of Canonical00:07:17 Support as a product, retention challenges00:13:21 Trying to go to the proprietary world from open source00:14:28 Comparing MongoDB & Canonical00:17:27 Bootstrapping Jetstack with Services00:19:50 Moving from services to product00:22:53 Convinced Kubernetes was the right space00:24:54 Betting on truly open software instead of open source controlled by 1 company00:29:43 Measuring growth and adoption00:33:04 Rapid FireCheckout our other interviews, clips, and videos: https://l.hosbp.com/YoutubeDon't forget to visit the open-source business community at: https://opensourcebusiness.community/Visit our primary sponsor, Scarf, for tools to help analyze your #opensource growth and adoption: https://about.scarf.sh/Subscribe to the podcast on your favorite app:Spotify: https://l.hosbp.com/SpotifyApple: https://l.hosbp.com/AppleGoogle: https://l.hosbp.com/GoogleBuzzsprout: https://l.hosbp.com/Buzzsprout
This episode we're talking with Ted Colunga and Matt Barker of Ghostheads Radio about their weekly livestream video show highlighting Ghostbusters Franchises around the country. And, more specifically, we chat about their involvement in the 2022 #GhostbustersToyDrive campaign to organize local toy drives and charitable campaigns hosted by Ghostbusters Franchises and benefitting kids this holiday season under one marketable banner. Jim also hits some important community calendar items to know about for Monday and Thursday of the week ahead, and discusses a few headline items including the trailer for Ghostbusters: Rise of the Ghost Lord and Finn Wolfhard's confirmed return to Ghostbusters for the next movie installment. Plus don't miss the important and fun announcement at the top of the episode for which we thank Laura Summer, AKA Janine Melnitz of the Real Ghostbusters! Check out her social media at @lovethatlaura and be sure to show some love for her recent fan-produced videos of Janine Melnitz in Ghostbusters Spirits Unleashed, to which Laura lent her voice! Special Thanks & Credits: Laura Summer @LoveThatLaura for her voice work supporting the Extraplasm Podcast Ecto-Unobtanium Charity Giveaway Logo / Cover Art - Brendan Pearce, Badoochi Studios, @badoochistudios Theme Song - "Ghostbusters" by MAGNAVOX