Podcast appearances and mentions of sam dunning

Founder of The Breaking B2B agency and  podcast Sam Dunning shares his amazing insights on what b2b marketers can do to leverage better conversions through search.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the No Film School Podcast, GG Hawkins and Jason Hellerman tackle breaking news, unpacking President Trump's proposed 100% tariff on foreign-made films and what it could mean for the future of Hollywood. Then, GG takes us to the heart of indie filmmaking with a vibrant live conversation from Cinema Columbus, where filmmakers Michael Polk, Sam Dunning, and Kelsey Lea Jones share war stories, festival lessons, and the power of regional cinema in a shifting industry. In this episode, No Film School's GG Hawkins, Jason Hellerman, and guests discuss... The implications of Trump's proposed 100% tariff on foreign film and TV productions How international tax incentives affect where Hollywood makes movies The economic and cultural risks of isolating American film audiences The live indie filmmaking experience from Cinema Columbus The production and festival journeys of “Canoe Dig It” and “Say As I Say” Creative strategies for self-distribution and building regional audiences How unexpected moments during indie shoots add authenticity and charm Memorable Quotes: "You don't need to jail artists to silence them. You just make their work impossible to afford." "Let's solve this problem with a real solution and not just with bluster." "If you can't give indie filmmakers money, the most valuable other thing you can do is to rate and review our movies." "We just don't want it to disappear… even if we don't make a dime." Guests: Michael Polk Sam Dunning Kelsey Lea Jones Resources: Canoe Dig it? Say As I Say No Film School: What Do Studio Heads Have to Say About The Hollywood Tariffs? Find No Film School everywhere: On the Web: No Film School Facebook: No Film School on Facebook Twitter: No Film School on Twitter YouTube: No Film School on YouTube Instagram: No Film School on Instagram  

Today's episode was recorded last year but is still relevant today. Are you making these deadly sins in your marketing strategy? In this episode of the Marketing Millennials, Daniel sits down with Sam Dunning to discuss some of the biggest mistakes marketers make and how to avoid them. From hiding pricing to designing for ego, Sam shares his insights on what not to do in your marketing efforts. Tune in to learn why transparency and social proof are crucial, how to optimize your website for speed, and why research is the key to success in marketing. Plus, discover Sam's tips for creating a frictionless customer experience and driving more inbound leads. Don't miss out on this valuable conversation with one of marketing's coolest operators. 00:00:07 - Avoid the Ego in Website Design 00:01:25 - From Retail to Marketing Guru: Deadly Sins of Website SEO 00:02:48 - Avoid the Deadly Sin of Website Design 00:05:06 - Building a Rock Solid Website 00:07:23 - Tailor Your Homepage for Success 00:10:29 - Fix Your Slow Website Speed 00:13:18 - The Importance of Transparent Pricing 00:16:54 - The Deadly Sins of Pricing 00:19:11 - Why You Should Offer Free Demos 00:22:23 - Don't Neglect Organic Search Traffic 00:28:04 - The Power of Social Proof 00:30:21 - Drive Sales Leads with Clear Call to Actions 00:32:58 - Marketing's Coolest Operators Share Insights Follow Sam:  LinkedIn: https://www.linkedin.com/in/samdunning/ Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Struggling to outrank big competitors in Google search? In this episode of the Duct Tape Marketing Podcast, I chat with Sam Dunning, founder of Breaking B2B and expert in SEO for revenue—not vanity metrics. Sam reveals how businesses can escape the traffic trap, leverage long-tail SEO, and optimize for Google rankings that actually drive leads and sales. If you want to boost organic traffic, adapt to AI-driven search changes, and build a smarter SEO strategy, this episode is packed with actionable insights! Today we discussed: [00:00] Opening [00:09] Introducing Sam Dunning [00:31] Approach to SEO Strategy [03:42] SEO Isn't for Every Business [06:21] SEO is a Long-term Game [08:53] Your Marketing Niche [13:00] Google Search vs AI Search [15:24] SEO and Local Search [18:46] Where to Start with SEO More About Sam Dunning: Check out Sam Dunning's Website: https://breakingb2b.com Connect with Sam Dunning's on LinkedIn: https://www.linkedin.com/in/samdunning/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Is SEO really dead? Not even close. But many B2B companies fall into the same traps: chasing traffic that doesn't convert, relying on outdated strategies, or focusing on technical SEO that barely moves the needle.In this episode, Sam Dunning breaks down how to make SEO actually generate sales, not just traffic. He shares his "blow out the water" strategy that helped him outrank HubSpot in 50 days, the dangers of the "traffic trap," and why SEO timelines of 6-12 months aren't always true.What You'll Learn:The myth of "SEO is dead"—and why some want you to believe itWhy high-volume keywords often fail for B2B companiesHow to identify money keywords that bring in real sales calls and revenueWhen SEO isn't the right strategy for your companyWhy technical SEO is often a waste of time for smaller B2B sitesHow SEO fits into the messy, multi-channel B2B buying journeyContent strategies for tackling competitive keywordsExpert Insights & Strategies:Stop chasing vanity metrics—focus on search terms buyers actually useHow to reverse-engineer top-ranking competitor pages to rank fasterWhy SEO doesn't always take 6-12 months—how to see results in as little as 90 daysHow to build landing pages that rank well and convert visitors into customersTimestamps:[00:00:12] The myth of "SEO is dead"[00:01:42] The traffic trap: B2B's biggest SEO mistake[00:05:04] Why SEO doesn't always take 6-12 months[00:07:41] When SEO isn't the right strategy for B2B[00:10:15] Money keywords: The terms that actually drive revenue[00:12:47] Case study: Outranking HubSpot in 50 days[00:17:18] Why technical SEO is overrated for small B2B sites[00:21:18] Smart strategies for ranking in competitive spaces[00:24:36] How SEO fits into a multi-channel B2B strategy[00:32:45] Sam's journey building the Breaking B2B podcast[00:38:27] The viral “Ask The Public” LinkedIn seriesAbout Sam DunningSam Dunning is the founder of Breaking B2B, an SEO and content agency that helps B2B SaaS companies generate qualified leads through search. He hosts the Breaking B2B podcast and is the creator of the popular "Ask The Public" LinkedIn video series, where he interviews random people on the street about marketing.Connect with Sam

Are you building a B2B SaaS andaiming to hit 10M ARR? Then this episode is a must-listen! In this podcast, we talk about how to scale a B2B SaaS business to 10 million in annual revenue (ARR). The episode includes tips from 20 experts in the field, offering useful advice for SaaS founders. Sponsored by Reditus, a platform that helpsmanage affiliate programs for B2B SaaS companies, this episode pulls together key lessons from earlier episodes to guide founders aiming for this big milestone.Key Timecodes(1:07) -Episode 1: Scaling beyond founder-led sales(2:17) -Episode 2: Building a sustainable SaaS business with Ferdinand Goetzen(3:19) -Episode 3: Tim Schumacher's B2B SaaS growth playbook(4:30) -Episode 4: Affiliate marketing for B2B SaaS with Joran Hofman(5:40) -Episode 5: Molding a go-to-market team into a revenue factory with Jacco van der Kooij(6:53) -Episode 6: Leveraging customer success for growth with Mike Dry(8:00) -Episode 7: Building and scaling a micro SaaS with Alex Urquhart(9:53) -Episode 8: Mastering message market fit with Diane Wiredu(11:36) -Episode 9: From agency to SaaS with Chris Out(12:32) -Episode 10: Starting and growing a B2B podcast with Tom Hunt(14:57) -Episode 11: Going global with Gilles Bertaux(17:08) -Episode 12: Path to a successful SaaS exit with Ryan Allis(18:08) -Episode 13: Hiring your first marketing leader with Andrew Davis(20:21) -Episode 14: Building SaaS without big VC funding with Greg Head(22:20) -Episode 15: Leveraging social media for growth with Chris Cunningham(24:43) -Episode 16: Growing a SaaS affiliate program with Adam Glazer(26:27) -Episode 17: Building a brand strategy with Angeley Mullins(28:56) -Episode 18: Positioning for explosive growth with April Dunford(30:10) -Episode 19: Building a profitable SaaS SEO strategy with Sam Dunning(33:20) -Episode 20: Building brand authority with Melissa Rosenthal

Are you building a B2B SaaS andaiming to hit 10K MRR? Then this episode is a must-listen! In this special episode, we've gathered insights from 20 experienced guests from Season 5 of the "Grow Your B2B SaaS" podcast. Each guest shares their top advice to help founders like you reach the crucial milestone of 10K MRR. Hosted by Joran Hofman, founder of Reditus, this episode is packed with practical strategies forscaling your SaaS business in a sustainable way. Get ready for a wealth of expert tips you won't want to miss!Key Timecodes(0:00) - Episode Introduction: Are you growing a B2B SaaS and looking to hit 10K MRR?(1:11) -Episode 1: Kevin Tye on scaling beyond founder-led sales.(2:16) -Episode 2: Ferdinand Goetzen on building a sustainable SaaS business.(3:12) -Episode 3: Tim Schumacher's playbook for early-stage SaaS growth.(4:13) -Episode 4: Joran Hofman on affiliate marketing for B2B SaaS.(5:19) -Episode 5: Jacco van der Kooij on molding a go-to-market team.(6:21) -Episode 6: Mike Dry on leveraging customer success for growth.(7:33) -Episode 7: Alex Urquhart on building and scaling a micro SaaS.(8:30) -Episode 8: Diane Wiredu on mastering message market fit.(9:23) -Episode 9: Chris Out on transitioning from agency to SaaS.(10:14) -Episode 10: Tom Hunt on starting and growing a B2B podcast.(11:05) -Episode 11: Gilles Bertaux on going global with your SaaS.(12:58) -Episode 12: Ryan Allis on outbound strategies for SaaS growth.(14:09) -Episode 13: Andrew Davis on hiring your first marketing leader.(15:26) -Episode 14: Greg Head on building SaaS without big VC funding.(16:22) -Episode 15: Chris Cunningham on leveraging social media for growth.(17:31) -Episode 16: Adam Glazer on setting up a SaaS affiliate program.(18:47) -Episode 17: Angeley Mullins on AI tools for efficiency.(19:57) -Episode 18: April Dunford on positioning for explosive growth.(21:01) -Episode 19: Sam Dunning on building a profitable SaaS SEO strategy.(22:26) -Episode 20: Melissa Rosenthal on building brand authority.

Is your website truly working as hard as your sales team? In today's competitive digital landscape, your website isn't just an online brochure—it can be one of your best salespeople. Podcaster and influencer Sam Dunning joins The Sales Gravy Podcast to discuss the Caveman Grunt Website Test, why effective SEO strategies are never a one-and-done exercise, and how to build and how to maximize website performance for consistent sales growth. If your site isn't converting visitors into customers, it's time to rethink your approach. In this blog post, we'll show you how to apply Dunning's key strategies to turn your website into a dynamic, lead-generating sales machine. Key Takeaways: Caveman Grunt Website Test: Follow the “We do X that solves Y” formula for clarity and effective conversion. Understanding Customer Pain Points: Craft landing pages that directly address customer pain points using simple, jargon-free solutions. Leveraging Podcasts for Lead Generation: Use podcasting to build authority, get referrals, and increase inbound traffic. Turn Your Passions Into Profit: Experiment with activities you enjoy to see if they can be monetized, and give them three months to generate results. SEO is a Long-Term Commitment: Don't treat SEO as a one-time task. Ongoing optimization, including backlinks, keyword updates, and metadata improvements, is key to keeping your website visible. https://youtu.be/y3-ALV67iT4 1. SEO Strategies are Not Dead Sure, the introduction of AI optimization has some professionals running to figure out the algorithm for getting high rankings from AI platforms like ChatGPT or even Google's AI overviews. But as far as we know, for Google – which still dominates the landscape – the same effective SEO strategies make for high rankings on AI overviews.  That means overall you still need to focus on Google's EEAT format: Experience, Expertise, Authority, and Trust. If you decide that SEO is worth your time then the best place to start is coming up with what your potential customers will be searching for to solve their problem. Consider: Industries where you've already seen success selling your products or services Companies or organizations that can afford your solutions What those companies might currently have cobbled together to solve their problems 2. The Caveman Grunt Website Test: A Simple Formula for Success Does your website pass the Caveman Grunt Test? The premise is simple: If a caveman visited your website, would it be immediately clear what problem you solve and how you solve it? Keep your messaging straightforward—avoid jargon and unnecessary complexity. Tip: Focus on the "We do X that solves Y" formula for a clear value proposition. Too many businesses miss out on potential conversions by overcomplicating their website copy. Simple, direct language can drastically improve your conversion rates. 3. The Importance of Identifying and Addressing Customer Pain Points The most successful websites address specific pain points right away. Your landing pages should immediately highlight the problem your customer faces and present your solution in a simple, jargon-free manner. Here's what to include: Clear, Benefit-Focused Headlines that speak to your customer's pain point. If you confuse, you lose. Trust Signals like customer reviews, testimonials, and case studies. Explainer Videos or step-by-step guides to show how your product or service solves the problem. Why this works: Customers are most likely to convert when they feel you understand their challenges and have effective solutions. Ensure that your landing pages and home page are designed to address these pain points quickly 4. Using Podcasts to Build Authority and Generate Leads Once you've optimized your website for clarity and customer pain points, it's time to extend your reach. Podcasting is a powerful tool for building your brand, establishing authority,

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. Following our previous live AMA sessions, join us for this one uncovering the best SEO tips for B2B SaaS. Sam is the Host of Breaking B2B podcast (Top 2.5% B2B Marketing Podcast) and the Founder at Breaking B2B, B2B SEO & web design for revenue, not vanity. Ane is the SEO lead at saas.group, bringing the latest trends in SEO and making sure saas.group is prepared for anything Google has coming its way! ----------Episode's Chapters-------------- 00:00 - Introduction to SaaS and SEO Strategies 10:00 - When SEO Works and When It Doesn't 19:56 - Quick Wins in SEO for SaaS Companies 30:01 - Common Mistakes in SEO Implementation 39:42 - Effective Link Building Techniques 43:46 - Navigating AI in SEO 50:30 - The Role of AI in SEO Automation 59:15 - Breaking into SEO: Skills and Resources Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Want to build a profitable SaaS SEO strategy and leverage customer insights to drive sustainable organic growth? Are you unsure whether SEO is right for your business? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman sits down with Sam Dunning, the founder of Breaking B2B, to explore the world of Search Engine Optimization (SEO). Sam shares his expert insights on why SEO might not be the best fit for every company, particularly in the B2B SaaS sector. He stresses the importance of not rushing into SEO if your company is under pressure to deliver quick results, as SEO is a long-term strategy that requires time, resources, and dedication. Timestamp (0:48) - Episode Introduction: Meet Sam Dunning (1:21) - Guest Welcome: Sam's Career Journey (1:32) - What is SEO? Explained for SaaS and B2B (2:30) - Importance of SEO vs. Paid Ads (3:36) - Gains of SEO: Evergreen Effect and Funnel Stages (4:11) - Long-term Gains: SEO vs. Paid Ads (4:24) - When to Use SEO: Good Fit for Companies (5:37) - Scenarios Where SEO is Not Ideal (6:47) - Market Demand and Resources for SEO (7:02) - Not for Everyone: Quick Results and Resources (7:18) - Channel Testing: Commitment to Quarters (7:30) - Common Mistakes in SEO: Traffic Trap (8:41) - Informational Keywords and AI Impact (10:00) - Focus on Bottom Funnel: Money Keywords (10:43) - Mistake: Focusing on Traffic Metrics (11:41) - Strategy: Start with Bottom of Funnel First (14:02) - SEO for SaaS: The Right Approach (15:08) - Leveraging Sales Insights for SEO (18:22) - Assessing Intent: Researching Keywords (20:05) - Quick Wins in SEO: Competitor Keywords (21:16) - Content Strategy: Landing Pages and Gaps (22:17) - FAQs for SEO: Addressing Objections (24:16) - SEO Optimization: Technical Basics (25:25) - Publishing Mindset: Speed over Perfection (26:35) - Link Building Strategies: Earned Links (28:08) - Podcasting for Backlinks and Audience (29:17) - Content Clusters: Topic Authority Debate (30:48) - Building Backlinks: Strategies for SaaS (34:37) - Measuring ROI in SEO: Leading Indicators (36:08) - Conversion Points: Demos and Sign-ups (37:10) - SEO Challenges: Publishing Speed and Resources (39:34) - AI and SEO: Future Implications (41:50) - Advice for SaaS Founders: Growing to 10K MRR (44:23) - Scaling to 10M ARR: Systems and Channels

In this episode, Justin chats with Sam Dunning on the Breaking B2B podcast.They cover:How to stand out with so much noise and fluffy media being posted by brandsHow to create content that drives sales pipeline and revenueA breakdown of the strategy to drive more views & leads with less output*** WHEN YOU'RE READY♻️ Distribution First Newsletter

Cognism's Senior Content Manager and SEO whizz, Joe Barron speaks to Sam Dunning, Founder of Breaking B2B about the similarities in our approaches to SEO. Cognism's money keyword strategy and Sam's revenue driven SEO strategy.

In this episode, we break down our live SEO experiment and show how we went from zero to ranking #1 on Google for a high-intent keyword – "demand generation course" – in just 67 days. We're sharing the exact steps we took, from building a winning landing page to leveraging powerful backlinks. Special guest Sam Dunning, B2B SEO expert, walks us through the key elements that drove our success, offering actionable insights for marketers at all levels.You'll discover how to optimize your SEO strategy for maximum revenue impact, how to outcompete big brands in search rankings, and why 'money keywords' are essential for driving high-quality traffic and leads.Tune in and learn:+ How we ranked #1 in just 67 days for a competitive SEO keyword+ The exact process we used to build effective backlinks+ Why optimizing your landing page is critical for SEO successThis episode is a must-watch for any B2B marketer looking to level up their SEO game and drive more revenue for their business.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction: The SEO Experiment04:05 Ranking #1 in Just 67 Days07:50 Beating Competitors with SEO11:43 Building a High-Impact Landing Page15:35 Why Money Keywords Matter for Demand Gen20:00 Boosting SEO with Backlinks24:10 Leveraging Internal and External Links29:13 Optimizing Your Content for Search Engines32:37 Using Media to Enhance Your SEO Strategy36:12 Maximizing SEO for Sales Enablement39:13 Why Consistent SEO Effort is Key to Success41:24 Future SEO Strategies: Scaling for Growth43:07 Conclusion: Key Takeaways and Final Thoughts-----------------------------------------------------

► B2B website design strategy to drive leads, revenue and pipeline.

Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/3MHC6qPHow We Ranked #1 for Our B2B KeywordsIn this episode, we're diving into a live SEO experiment to see how fast we can rank for our money keywords, and you'll learn the exact steps we take to do it.We've got SEO expert Sam Dunning on board to guide us through competitor analysis, keyword selection, and building an optimized page to rank on Google.Tune in and learn:+ How to choose money keywords that convert+ On-page SEO techniques that drive results+ How to leverage backlinks and internal linking for faster rankingsThis episode is a must-watch if you want to drive more traffic and leads to your business by ranking for the keywords that matter most!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:48 Sam Dunning's SEO Strategy for Ranking Keywords02:10 Case Study: Ranking “B2B SEO Agency” in 90 Days05:18 Choosing Money Keywords: Demand Generation Course07:39 Competitor Analysis: Cognism and CXL10:40 Keyword Strategy: Course vs Program12:30 Page Structure and On-Page SEO Basics15:55 Crafting the Perfect Meta Title and Description18:50 Creating a High-Converting Hero Section22:12 Internal Linking: Boosting Crawlability and SEO26:20 Leveraging Backlinks: Quick Wins for Authority30:15 Using FAQs to Overcome Objections and Build Trust34:10 Monitoring and Optimizing Over Time37:45 Lessons Learned from Sam's SEO Journey41:12 Key Takeaways and Next Steps-----------------------------------------------------

What is demand generation marketing? Nemanja was a guest on Breaking B2B podcast and talked with Sam Dunning to cover:

In this episode of the Funky Marketing Podcast, we dive deep into SEO strategy for B2B companies with Sam Dunning, founder of Breaking B2B. Learn the actionable steps to enhance your company's SEO, build trust through your website, and capture demand effectively. Sam shares his insider knowledge on how B2B and SaaS companies can leverage content marketing, demand capture, and SEO to gain a competitive edge. Actionable Steps: - Identify "Money Keywords": Focus on bottom-of-the-funnel keywords that directly drive leads and demos. - Tailor Website Messaging: Ensure your website quickly communicates your unique value and builds trust with clear proof of results and customer testimonials. - Leverage Competitor-Based Content: Create alternative and comparison-based pages to capture demand from prospects evaluating similar solutions. - Partnerships for Link Building: Build partnerships with companies that target the same ICP but are not direct competitors, and create content that brings reciprocal business opportunities. - SEO for Mid-Funnel Content: Develop content around real problems your prospects face and the solutions your product offers. Connect with Sam: LinkedIn: https://www.linkedin.com/in/samdunning/ Breaking B2B: https://www.breakingb2b.com/ Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

►  What is demand generation marketing?  Sam talks to Nemanja Živković, Founder @ Funkymarketing.net -  They cover: 

Breaking B2B - B2B SEO, Web Design, Web Development and Podcast Services For Revenue NOT Vanity. We Scale Leads & Revenue For B2B SaaS, Tech and Service Companies. B2B SEO & web design for revenue not vanity. Connect with Sam

►  What makes a Bootstrap either FLY or FAIL! Sam talks to Rich Evans, Co-Owner @ Unbound® -  They cover: 

►  What does a good content strategy mean right now in B2B? Sam talks to Justin Simon, Founder @ Distribution First | Distribution Strategy for B2B SaaS brands. They cover: 

► B2B Website Secrets To Pipeline and Revenue  Sam shares the strategies to a b2b website that builds trust and converts.  Taken from a recent interview from Right About Now With Ryan Alford.======================

Listen as Impressive's Russ Macumber talks with Sam Dunning about B2B SEO

► Brand building in b2b: fluff or worth the time and investment? Sam talks to Celine Fosse, CMO & Co-Founder @ Niimbler. They cover: 

This week, Dustin chats with Sam Dunning, Founder at Breaking B2B, about effective SEO strategies tailored for B2B SaaS businesses. They cover the shift from traditional SEO metrics to focusing on revenue generation, the common pitfalls many companies encounter, and practical tips for creating high-intent content. Sam provides insights into building strategic partnerships for backlinks and crafting effective competitor alternative pages. Learn how to leverage SEO for higher-intent traffic and improved business outcomes. If you have any questions or thoughts, you can reach out to Sam through LinkedIn. Also, check out Breaking B2B's website and podcast to learn more about their work.

► Avoid these Huge B2B SEO Mistakes Sam shares common issues along with winning B2B SEO strategies for service and SaaS companies! Taken from a recent interview on the Scale your SaaS podcast.======================

In this fascinating episode 'Filmmaker Mixer' sits  down with writer/director Stimson Snead and actor Sam Dunning to explore their time travel dark comedy, 'Tim Travers & the Time Travelers Paradox.' The film follows the misadventures of Tim Travers, a self-obsessed, misanthropic, mad genius who creates a time machine and decides to kill his younger self just to see what would happen. Join us as Stimson and Sam share the creative process behind blending dark humor with science fiction, the challenges of developing a unique time travel narrative, and the complexities of crafting a story with a protagonist as chaotic as Tim Travers. Don't miss this engaging discussion about the making of a film where the universe struggles to handle even one Tim Travers.

► 5 B2B Marketing Strategy Experiments Sam shares 5 b2b marketing strategies he tried including time, costs and revenue generated: 1. Cold Email2. Cold Calling3. Niche Guest Podcasting4. Outsourced Cold Meeting Agency5. Foundational Channels (SEO/LinkedIn/Newsletter/Podcast)======================

► How inbound marketing in changing! In this episode Sam talks to Jillian Als; VP of Marketing @ Queue-it. They cover: 

► Craft a killer b2b website for your business! Sam was interviewed by Steve Cummins on the ' The Marketing Mix' Podcast. He covers: 

In this episode, Justin discusses the importance of focusing on bottom-of-funnel keywords, creating "jobs to be done" content, and implementing a targeted SEO approach with Sam Dunning from Breaking B2B.Justin and Sam dive into the need to prioritize keywords that align with the customer's buying intent, address their pain points, and introduce the company's solution. They chat over the effectiveness of a targeted, efficient SEO strategy that drives the right kind of traffic and sales leads.In this episode, you'll learn:How to prioritize bottom-of-funnel keywords that align with customer buying intentHow to drive qualified leads and sales with targeted contentWhy a targeted approach to SEO is more effective than broad, high-volume keyword strategiesHow updating existing content, improving design, and building links can enhance SEO rankings and visibility over time*** WHEN YOU'RE READY♻️ Distribution First Newsletter

►  B2B marketing strategies to drive pipeline and revenue! Sam was interviewed by Tom Hunt on the 'Confessions of a B2B Entrepreneur' Podcast. Sam covers: 

►  Finally gets SEO working for your b2b company! Sam was interviewed by Mark Evans on the 'Marketing Spark' Podcast. They cover: 

If you're running a B2B tech company, you want your website to generate leads, and convert interest. Yet so many websites are built for vanity, not revenue.  And that's Sam Dunning's goal with Breaking B2B - to change the way that tech companies and SaaS providers think about their web design. The website should be the hub to which you drive all of your marketing programs. And yet many of them are designed around good looks and fun messaging – rather than on educating prospects, and capturing their interest. So we discuss some common pitfalls of sites that fail to connect, and Sam shared three approaches he uses to craft clear headlines and positioning statements. We also covered the importance of having more than just pricing on your pricing pages; and how to construct a low-friction “book a demo” process. Plus Sam talked a little about his personal branding strategy which borrows from popular social media trends. Key Takeaways:1.      Design for the Audience: A website should focus on the pain points of the target audience. Not the preferences of internal stakeholders2.      Clarity Over Complexity: Use straightforward headlines that avoid cliches and jargon; and clearly state the value proposition and benefits.3.     Transparency Builds Trust: Open pricing and accessible demos streamline the sales process, and reduce time wasted on unqualified prospects4.     Expand your Pricing Page: Incorporate social proof, such as client testimonials, case studies, and FAQs, to address common objections5.     Engaging Demos: Wngaging product demos, either through videos or interactive tools, allows visitors to understand the product's value quickly and effectively.Resources:Connect with Sam on LinkedInListen to – or watch - his Breaking B2B Podcast For more on Sam's tips to build a killer B2B tech website, check out Episode #390 “Craft a SaaS Website That Converts Like Crazy”And for my England-based listeners, here's Sam's SEO-based spoof of “It's Coming Home” 

►  Is it really possible to start paid ads too soon as a b2b company? Sam talks to Megan Bowen, CEO @ Refine Labs. They cover: 

►  Why marketing is often a bottleneck for b2b companies! Sam talks to Greg Kihlstrom, Consultant, Speaker, Advisor & Author @ The Agile Brand. They cover: 

EPISODE SUMMARYIn this week's episode of Scale Your SaaS, I sat down with Sam Dunning, who has carved an impressive path in the world of SEO and digital marketing. His story is as inspiring as it is instructive. From his early days in retail to founding his agency, Breaking B2B, Sam's journey is a testament to the power of perseverance and the importance of aligning marketing with sales. PODCAST-AT-A-GLANCEPodcast: Scale Your SaaS with Matt WolachEpisode: Episode No. 324, “Why Your SEO Isn't Working - with Sam Dunning”Guest: Sam Dunning, Founder and Host at Breaking B2BHost: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and InvestorSponsored by: LeadfeederTOP TIPS FROM THIS EPISODECommon Mistakes in SEOAligning SEO with Your Software Sales IntentCreating Best-in-Class ContentThe Advantage of Smaller SaaS CompaniesEPISODE HIGHLIGHTFrom Retail to Digital MarketingThe Early Days: Learning by DoingFounding Breaking B2BConclusion: Start Now, Iterate LaterTOP QUOTESSam Dunning[01:20] "In my opinion, kind of getting thrown in at the deep end of a startup is one of the best things you can do for hands-on experience."[12:15] "SEO often gets overcomplicated. For many SaaS websites that want to drive a steady stream of demos or sales calls, it doesn't have to be."[19:06] "The advantage that a lot of smaller SaaS companies have is that the giants within their niche have so much red tape."Matt Wolach[08:19] "It really is kind of a misalignment with marketing and sales and with your SEO people, and also from leadership not giving the right direction of exactly what needs to happen."[19:39] "Same thing if you're thinking on the development side for the product too, by the way, it takes forever to spit out product when you're big."LEARN MORETo learn more about Breaking B2B, visit: https://www.breakingb2b.com/You can also find Sam on LinkedIn: https://www.linkedin.com/in/samdunning/For more about how Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com.Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram

► Did SEO & Conversion Rate Optimisation become best friends? Sam was invited on the "From A to B" podcast to share: 

► The experience of building a $billion brand! Sam talks to Alina Vandenberghe, CO-FOUNDER & CO-CEO @ Chili Piper. They cover: 

What are the top 15 SEO tactics for SaaS businesses? In today's competitive SaaS (Software as a Service) landscape, mastering SEO (Search Engine Optimization) can be a game-changer for attracting new customers and fueling business growth. In this episode of the Payback Time Podcast, host Sean Tepper sits down with Sam Dunning, Founder at Breaking B2B and a seasoned SEO expert, who shares valuable strategies on how SaaS businesses can harness the potential of SEO to optimize their online presence and effectively generate leads. Key Timecodes (00:35) - Show intro and background history (07:12) - Deeper into his pricing journey background (10:04) - Understanding his SEO business strategies (14:01) - Commercial break (TYKR) (22:53) - Deeper into his technical strategies for entrepreneurs (29:34) - How many words he recommends as a tactical approach for SEO (31:24) - Understanding his video strategy (32:53) - A bit about AI in search engines (36:03) - How to deal with competition (37:47) - Guest hot tips (41:28) - A key takeaway from the guest (47:17) - Guest contacts

Engage your leads, answer repetitive questions, or provide around-the-clock customer service on your website with Landbot.io/trySam Dunning is the founder of SEO agency Breaking B2B.  According to Sam, B2B tech companies often make the mistake of approaching SEO as a checklist activity, focusing on top-of-the-funnel keywords and neglecting revenue-driven SEO.TakeawaysWebsites can function as 24/7 sales reps, unlike salespeople who have limited availability. It is crucial for websites to be clear, customer-focused, and resonate with target prospects.B2B tech companies often make the mistake of approaching SEO as a checklist activity, focusing on top-of-the-funnel keywords and neglecting revenue-driven SEO. It is important to identify bottom-of-the-funnel keywords and build best-in-class landing pages for each offer.Sam's engaging and humorous LinkedIn content, such as the Ask the Public series, has helped build his personal brand and differentiate him from others in the industry.Creating YouTube videos related to targeted keywords can help dominate search results and increase click-through rates. Embedding these videos on relevant website pages can also enhance the user experience.Consistency and longevity are key to building a successful personal brand and driving business growth.See Sam's agency Breaking B2BWatch the episodes on Youtube - https://youtu.be/asXowTA0SgUFind out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comBuying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...

► How to build a top converting SaaS website! Sam shares how to build winning SaaS website: 1. Intro & Key Considereations2. Common issues with SaaS websites3. Customer Research4. Key Pages & Reccomendations5. SEO tips6. Platforms/CMS7. Final notes======================

►  Why you should be using feedback loops for your B2B tech / service company! Sam talks to Tara Pawlak, Snr VP of Revenue @ revenuegrid.com. They cover: 

► The only SaaS SEO strategy you need Sam shares how to execute on a SaaS SEO strategy to drive a steady flow of qualified leads: 1. How to find your money keywords2. Nailing page intent3. Building best in class pages to rank4. Basic technical SaaS SEO5. Leveraging customer research6. Design that converts7. Publishing at scale8. Build backlinks for free======================

► Is Revenue Marketing another buzzword or a legit b2b marketing framework? Sam talks to Frida Ahrenby, CEO @ Rillion. They cover: 

►    Why is outbound dead as we know it? Sam talks to Adam Robinson, CEO @ Retention.com & Rb2b.com. They cover: 

Sam Dunning is the Founder at Breaking B2B and host of the Breaking B2B podcast (Top 2.5%, 377 episodes). Sam came onto my podcast to talk more about the company he's building, plus: The Breaking B2B podcast is 377 episodes and Top 2.5%. How do you decide what to talk about and who to talk to? Do you have Seasons? How has the show changed over time? What's been the impact on your business; Sam has been testing outbound cold calling and got surprised by the results; AMA: Sam asks me his burning question which I actually do answer in this episode! Wait for it... Sam's on LinkedIn: www.linkedin.com/in/samdunning Check out Breaking B2B: ⁠www.breakingb2b.com⁠ For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! And whenever you're ready, there are 3 ways I can help you: 1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I'm sharing playbooks and insights and cracking some jokes You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

TAKEAWAYSImportance of understanding the needs and perspectives of the target audience in B2B website designCommon mistakes in website design based on personal preferences rather than the needs of the target audienceProcess of refining problem statements and testing them through outreachFundamentals of B2B websites, including the home page and the "grunt test"Controversial topic of sharing pricing on the websiteDifferent types of website traffic and catering to each effectivelyDesigning websites for businesses with multiple services and departmentsComparison between websites and landing pages for specific offers and low-ticket itemsCreating a feedback loop to inform sales calls and improve marketing strategyImportance of continuous evaluation and improvement to ensure the website meets the needs of the target audience  TIMESTAMPSThe importance of understanding the target audience (00:00:00) Sam Dunning discusses the need to understand the needs and perspectives of the target audience when designing a B2B website.Sam Dunning's background and career trajectory (00:02:56) Sam Dunning shares his background and career trajectory, including his experience in retail, web agency, and marketing.The impact of ego on website performance (00:09:40) Dunning emphasizes the negative impact of ego on website performance and the need to focus on the target audience instead of personal preferences.Customer research for effective website design (00:15:35) Dunning highlights the importance of customer research for creating website content and messaging that resonates with the target audience.Challenges in customer research (00:19:18) Discussion about the challenges of customer research, including bias and the need to dig deep to understand the root of the problems faced by the target audience.Customer Research and Testing (00:22:17) Sam discusses the importance of customer research and testing problem statements with target clients to refine assumptions.Understanding the Target Audience (00:23:56) Sam shares his experience of understanding the needs of the target market and the importance of resonating with potential clients.Website Design and Messaging (00:25:37) Sam emphasizes the importance of understanding and resonating with the audience compared to making oneself sound impressive.Fundamentals of B2B Websites (00:26:06) Sam discusses the importance of research and the home page, including the "grunt test" for clarity and the impact of page speed.Pricing and Social Proof (00:29:45) Sam discusses the controversy of sharing pricing on the website and the value of social proof in building trust.Visitor Engagement on Websites (00:32:14) Sam explains the differences in visitor engagement between warm prospects and cold traffic and the need for a good first impression.Complex Businesses and Website Design (00:35:12) Sam discusses the complexity of website design for businesses with multiple services and personas, emphasizing the need for thorough research and planning.Websites vs. Landing Pages (00:39:31) Sam explains the differences between websites and landing pages, highlighting the role of landing pages for specific offers and the complexity of high-ticket sales.Customer Journey and Attribution (00:42:07) The discussion delves into the complexity of the customer journey in B2B marketing and the challenge of attributing sales to specific marketing efforts.Understanding Customer Needs (00:43:29) The importance of gathering feedback and data from various channels to understand the messy buying journey.Maximizing Website Potential (00:43:59) Emphasizing the critical role of a well-researched, designed, and updated website in maximizing sales potential and avoiding missed opportunities.Connecting and Learning More (00:45:12) Sam Dunning's invitation to connect on LinkedIn, listen to his podcast, and seek assistance for improving website performance.Closing Remarks and Contact Information (00:45:49) Expressing gratitude for the conversation and providing contact information for further discussions and partnerships. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.