Podcasts about brandshow

In this episode of The Negotiation, host Todd Embley welcomes back WPIC CEO Jacob Cooke to share insights around two pivotal developments for global consumer brands: the framework trade agreement between the US and China, and China's massive 618 shopping festival.Jacob breaks down the implications of the new framework agreement between the US and China, explains how tariff policies are shifting brand strategies, and highlights key recommendations for both U.S. and non-U.S. companies looking to grow in the APAC region. He also shares what's different about this year's 618 shopping event, how platforms like Taobao and Xiaohongshu are integrating content and commerce, and which product categories are set to win big.If you're a global brand navigating China's trade and consumer landscape, this is one episode you don't want to miss.Discussion Points:The latest updates from Jacob on the ground ahead of 618Key findings from WPIC's June 2025 strategic tariff reportWhat the US-China “London Deal” means for cross-border businessWhy 618 remains a crucial growth moment for international brandsHow platform integrations (e.g., the Red Cat Plan) are changing the gameGrowth sectors to watch: beauty, wellness, fashion, and baby careJacob's top 3 tips for brands to win during 618

Donors don't act like traditional donors anymore—they act like digital shoppers. And in this episode, Salvatore Salpietro, Chief Community Officer at Fundraise Up, joins me to break down exactly what that means for your nonprofit.This isn't about throwing shade. It's about meeting donors where they are—on their phones, on the go, and expecting the same seamless experience they get from Amazon, Uber, or Netflix. Topics:Why nonprofits are 10–20 years behind on digital fundraisingHow donor expectations mirror consumer habitsWhat nonprofits can ethically borrow from e-commerce brandsHow better donor experiences drive recurring givingWhy “tech hopping” alone won't fix your fundraisingThe overlooked power of automation and personalizationHow nonprofits can stop losing donors with outdated systemsWhy improving the donor experience isn't a luxury—it's a survival moveFor a full list of links and resources mentioned in this episode, click here.Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here. What's Actually Working in 2025 - Free Registration HereResources: Purpose & Profit Club® Coaching Program [Get on the waitlist for bonuses] The SPRINT Method™: Your shortcut to 10K fundraisers [details here] Instagram, LinkedIn, website , weekly newsletter [FREE] The Brave Fundraiser's Guide: Stop getting ignored. Start raising more. May contain affiliate links

Would you call yourself a thought leader? Can you influence other people's opinions? Tune into my conversation with Kelly Schuknecht and learn:How to define and understand ‘thought leadership'How to position yourself as a field expert How to find a niche where you want to establish yourself as a thought leaderHow to develop your personal brandThe biggest mistake people make when creating personal brandsHow to connect with the audience when you present, speak or post on social media Kelly Schuknecht is the CEO of Two Mile High Marketing and a thought leadership strategist passionate about helping professionals amplify their voices and grow their influence. With expertise in personal branding and leadership development, Kelly guides entrepreneurs and executives in crafting impactful platforms that drive growth and inspire change. Through her work, Kelly equips leaders with the tools to build meaningful connections, elevate their visibility, and leave a lasting legacy.Connect with Kelly:www.kellyschuknecht.comwww.twomilehighmarketing.comwww.linkedin.com/in/kellyschuknecht

Fast beauty may look pretty on the surface, but there is a massive catch; the real cost of keeping up with these ever-changing trends, to people and planet. I'm having a chat about the not-so-pretty side of fast beauty – from the piles of plastic packaging to the pressure on our planet. I've got some stats that might just make you rethink that next 'must-have' beauty buy. But don't worry I do get it, and there are ways to buy beauty products you love, without so much impact. It's about finding that sweet spot between staying trendy and being a true kaitiaki.In this episode I talk about: What fast beauty is and how it took over the industryHow social media fuels trend cycles and overconsumptionThe environmental impact of beauty packaging and wasteWhy “natural” doesn't always mean sustainableThe hidden water and resource footprint behind beauty productsWhat fast beauty means for ethics, labour, and ingredient sourcingThe difference between cruelty-free and vegan (and why it matters)Why we buy more than we use - and what that really costsWhat to look for in truly sustainable beauty brandsHow to shift your routine without giving up what you loveThe one thing you can focus on to make your beauty routine more ethicalWhy your spending power matters more than you thinkFind our full podcast via the website here: https://www.nowthatswhaticall.com/Instagram: https://www.instagram.com/nowthatswhaticallgreen/You can follow me on socials on the below accounts.Instagram: https://www.instagram.com/briannemwest/TikTok: https://www.tiktok.com/@briannemwestLinkedIn: https://www.linkedin.com/in/briannemwest/For our latest big project, find out more about Incrediballs here: https://incrediballs.com/

Tired of the same old sales strategies? There's another way.We tend to think the only way to sell is through webinar launches, sales calls, 5-day challenges, or maybe an evergreen funnel if we're feeling fancy. They all work—but they're not the only way to sell, no matter what some online guru says.That's why I loved this convo with Nicki Krawczyk. She created the Circuit Sales System—a genius hybrid of live launching and evergreen that takes the best parts of both. It's also how she 40X'd her revenue in under two years. (Yeah. Forty.)We cover:The biggest mistakes people make when sellingWhy live launching actually works against smaller brandsHow the Circuit Sales System changes the gameThe behind-the-scenes of selling your IP (yep, Nicki actually sold the course she created on this!)If your sales process feels stuck or stale, this episode might be exactly what you need to shake things up.Resources mentioned on the episode:Get all full breakdown for the Circuit Sales System here: www.circuitselling.com

Ready to transform your marketing strategy for 2025? I'm breaking down seven game-changing marketing and copywriting trends that most experts aren't talking about. We'll get into why human-centered marketing is more crucial than ever and discuss the big shifts happening in the marketing industry for 2025. Plus, I share candid thoughts on AI's role in marketing and why going local could be your best strategy in the current economic climate. Whether you're a course creator, consultant, or small business owner, this episode will help you navigate the ever-evolving marketing landscape and boost your sales in 2025. Let's dive in!Topics We Cover in This Episode: Why the traditional sales funnel might be holding you back, and what to do insteadThe unexpected marketing channel that's making a comebackWhy certain trendy marketing tactics might be damaging your brandShow notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Episode 126: 11 prompts for end-of-year reflection & goal setting in 2025: https://www.kimkiel.com/podcast-1/a-guided-reflection-for-entrepreneurs-11-prompts-for-end-of-year-reflection-goal-setting-in-2025Episode 127: 25 No-BS Resolutions for GenX business owners who want more ease, success and fun in 2025: https://www.kimkiel.com/podcast-1/25-no-bs-resolutions-for-genx-business-owners-who-want-more-ease-success-and-fun-in-2025Episode 75: Top 6 Copywriting Trends for 2024: https://www.kimkiel.com/podcast-1/top-6-copywriting-trends-for-small-businesses-in-2024Get the brand voice audio series and workbook: www.kimkiel.com/voiceworkbookExplore how you can get more marketing and copywriting strategy, support and sales by working with me in 2025: https://bookacallwithkim.as.me/introcallI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

How do you transform a small leather goods company into a globally recognized luxury brand? In this episode of the Fingerprints on Success podcast, Bill Barrett sits down with visionary entrepreneur Charlie Clifford, the founder of Tumi, Inc. and co-founder of ROAM Luggage, Inc. Charlie shares his journey from launching Tumi with just $10,000 to building a premium brand sold in over 75 countries and eventually selling the company to Samsonite for $1.8 billion.Charlie reflects on the lessons learned in product innovation, team building, and customer loyalty. He discusses how embracing continuous improvement and listening to feedback helped him scale Tumi into a global leader in premium luggage. Now, with ROAM Luggage, Charlie continues to innovate by offering customizable, made-to-order travel products crafted in Vidalia, Georgia. This episode is filled with invaluable insights for entrepreneurs on how to build lasting brands and lead with purpose. Enjoy!In This Episode You'll Learn:How starting without a formal business plan can still lead to success through curiosity, adaptability, and persistenceWhy focusing on product quality and continuous improvement is key to building customer trustThe power of surrounding yourself with smart, committed people who challenge ideas and push for better solutionsWhy listening to frontline employees and customers leads to better products and stronger brandsHow doing the right thing for customers is not only good ethics but also a powerful marketing strategyAnd much more…Resources:ROAMluggage.com Tumi.com Charlie's LinkedIn

Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬If you think you need a massive audience to create impact, think again. Today's guest, Maureen Clough, started with ZERO followers. No name recognition. No email list. Nothing.Fast forward 18 months:✅ 37 million impressions on LinkedIn✅ 12K+ engaged followers✅ Speaking deals with billion-dollar brandsHow did she do it? Maureen shares her exact strategies for leveraging LinkedIn, networking through podcasting, and creating content that actually works.Maureen's journey proves you don't need a large platform to achieve big results. You just need consistency, strategy, and a little bit of courage. Tune in and get ready to turn your content into serious growth.In This Episode:01:10 Why LinkedIn is still untapped gold for creators03:34 Why Maureen decided to launch a podcast05:05 How to get more eyeballs and subscribers07:05 How Maureen repurposes podcast content to blow up her reach10:00 Crafting a newsletter and getting people to subscribe15:44 Turning podcast connections into PAID opportunities, even with a small show30:50 How to get over the cringe of starting small and just do the work31:50 Maureen's social media posting process39:20 How Maureen's podcast opened an unexpected opportunity▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Are you looking to leverage your platform with tools that will change it all? Joe Singer shares:Commonality with OprahGame-changing tools for digital brandsHow to emergeEffectively networking in your vertical Why the data he developed helped construction architects and the engineering sectorMeet Our GuestJoe Singer, the co-founder and Chief Growth Officer of MergedAnalytics. With a visionary approach, Joe launched MergedAnalytics in 2018, following an impressive 18-year run as the founder and leader of Vigilus, a CRM and development powerhouse. MergedAnalytics stands out as an essential tool for any digital brand, offering unparalleled insights by revealing company names and, often, email addresses of engaged website visitors.Joe's life is as vibrant as his career. Residing on a serene lake in Connecticut with his wife, two kids, and their charismatic cat, Joe embraces a lifestyle that's a blend of adventure and mindfulness. An avid beach volleyball player and wake surfer, he finds balance through outdoor activities, investing, and meditation, all while staying deeply connected with his family.Support the showThis episode is brought to you by Coming Alive Podcast Production: Helping You With All Your Podcasting Needs. You can head to www.comingalivepodcastproduction.com to learn more.Have a question for the host or guest? Are you looking to become a guest or show partner? Email Danica at PodcastsByLanci@gmail.com to get connected.

In this episode, Justin chats with Sam Dunning on the Breaking B2B podcast.They cover:How to stand out with so much noise and fluffy media being posted by brandsHow to create content that drives sales pipeline and revenueA breakdown of the strategy to drive more views & leads with less output*** WHEN YOU'RE READY♻️ Distribution First Newsletter

Send us a textYou could argue that there's no one more passionate about building successful restaurant brands than today's guest, Sherif Mityas. Sherif is the CEO of BRIX Holdings, overseeing iconic brands like Friendly's, Clean Juice, and Red Mango. We were excited to tap into his wealth of insights on this episode!In this episode, Zack and Sherif discuss:What BRIX Holdings looks for when acquiring new restaurant brandsHow to tailor guest experiences based on the occasion (dine-in, takeout, or drive-thru)The importance of consistency and loyalty in creating lasting customer relationshipsHow technology like AI and personalized menus can enhance guest connectionsWhy action-driven feedback is key to improving operations and boosting salesWe hope you enjoy this episode with one of the industry's most innovative leaders.Thanks, Sherif!

Hear of 7 powerful strategies to help coaches differentiate themselves in an increasingly competitive industry. This episode provides practical advice to build a unique, memorable brand and transform your coaching business into a profitable venture.Episode Highlights[00:00:00] - Introduction and podcast overview[00:01:00] - The importance of standing out in the coaching industry in 2024[00:02:00] - Strategy 1: Be authentically you[00:03:00] - Strategy 2: Solve real, specific problems for your ideal client[00:05:00] - Strategy 3: Build a memorable personal brand[00:06:00] - Strategy 4: Provide excellent, innovative service[00:08:00] - Strategy 5: Leverage customer case studies and testimonials[00:09:00] - Strategy 6: Build a tight-knit community[00:10:00] - Strategy 7: Show up and be seen (aim for "omnipresence")[00:12:00] - Episode summary and key takeaways[00:13:00] - Closing thoughts and call to action7 Ways to Stand Out from Your Competitors:Be authentically you: Share your unique journey and storiesSolve real, specific problems for your ideal clientBuild a memorable personal brand through authenticityProvide excellent, innovative service (e.g., unlimited laser coaching)Leverage customer case studies and testimonialsBuild a tight-knit community around your brandShow up and be seen - aim for "omnipresence" across platformsResources Mentioned30-day "Offer to Market" sprint starting September 16th Offer to Market (joannalottcoaching.com)Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:Learn more and sign up to Offer to Market in 30 Days prior to 16 September. Here's the link https://go.joannalottcoaching.com/OfferToMarketIn30Days

Kara Conway Love, a business lawyer and social media strategist, is at the intersection of law and social media where she helps creators and entrepreneurs stay out of legal trouble, protect their brands, and make more money.https://www.karaconwaylove.com/Topics covered: The difference between "influencers" and "creators"How to determine your value for brandsHow to prove your brand value if you're new Most common types of brand dealsUsage rights FTC and platform legal guidelines & terms of serviceHow to avoid copyright infringementHow to begin pricing yourself Influencer pricing website tool referenced: FYPM

In this episode, we're talking to three guests this week! We're chatting to Hannah Penhall, the Head of Social Media at Paramount, Stacey Britt Fitzgerald, the Head of Brand at Grind, and Sam, one of our Creative Managers here at Giraffe Socia.In the episode, we cover topics such as:Social media strategies for already established brandsHow to evolve your marketing over timeAdapting brand strategies for consumer preferenceAnd the downfall of X (FKA Twitter)Want to be featured in the pod? Drop us a voice note on Instagram as @GiraffeSM.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

Kristian Schwartz spearheads The Montgomery Group, a boutique search firm he established, specializing in senior-level marketing and media placements. He is known throughout the industry for his thank-you notes. In this episode, we explored the power of thank-you notes and their impact on your professional brand. Whether digital or handwritten, thank-you notes create lasting impressions and show genuine appreciation. In this episode we discussThe benefits of sending thank you notes.What happened when a top company didn't receive any thank you notes from their leading candidatesShould they be digital or handwritten?How do different generations feel about thank-you notes?How thank you notes contribute to your professional brandShow guest:Kristian Schwartz, a seasoned leader with over 20 years in digital transformation and marketing, transitioned to executive search at Korn Ferry, rising to Senior Partner. His professional journey is a testament to his expertise, with tenure at renowned companies such as Wired Magazine, Razorfish, and Sapient, where he collaborated with influential Fortune 500 brands like Visa, Verizon, Clorox, Unilever, and Hewlett-Packard. Kristian founded  The Montgomery Group, a boutique search firm., specializing in senior marketing and media placements. He holds a B.S. in Microeconomics from the University of Oregon. Support the Show.Jill Griffin helps leaders and teams thrive in today's complex workplace. Leveraging her extensive experience to drive multi-million-dollar revenues for brands like Coca-Cola, Microsoft, Samsung, and Hilton Hotels, Jill applies a strategic lens to workplace performance, skillfully blending strategy and mindset to enhance productivity, teamwork, and career satisfaction across diverse organizations. Visit JillGriffinCoaching.com for more details on: Book a 1:1 Career Strategy and Executive Coaching HERE Gallup CliftonStrengths Corporate Workshops to build a strengths-based culture Team Dynamics training to increase retention, communication, goal setting, and effective decision-making Keynote Speaking Grab a personal Resume Refresh with Jill Griffin HERE Follow @JillGriffinOffical on Instagram for daily inspiration Connect with and follow Jill on LinkedIn

If you're a skincare or beauty brand owner you may have already heard of APCO, and if you're just starting out then the Australian Packaging Covenant Organisation is someone you should know more about. So for this week's episode, I went straight to the expert - Renata Daudt from AWEN Consulting. Renata gave me the low down on what the new sustainable packaging regulations could be, how they will impact beauty brands, and why it's important to consider sustainability when designing your packaging.Specifically, we delve into more of the following:The critical role of sustainable packaging in reducing environmental impact, highlighting popular examples and innovative developmentsGlobal regulatory shifts in sustainable packaging, particularly their impact on beauty brandsWhat is APCO and why it's relevant for Australian skincare and beauty brandsHow the Australasian Recycling Program (ARL) is simplifying recycling for consumers and its link to APCOThe importance of the 2025 National Packaging Targets in advancing sustainable packaging efforts and assessing progressWhat's next for sustainable packaging and the hurdles brands often face, including practical tips for brands to start their sustainability journey.Sustainability is such a hot topic and one I know everyone (including me!) is keen to learn more about, so it was such a pleasure to have Renata on the podcast to share her insights.SHOW LINKS:AWEN Consulting websiteAWEN Consulting InstagramRenata Daudt LinkedInAPCO guidelinesARL programACCC guide to making environmental claimsLet's connect on Instagram - @skincarebusinessfoundations

If you asked your clients to describe you, what would they say? Today, customers want to know who you are.  We're living in the age of personal branding. Christina Minshull spent 15+ years in brand and social marketing for companies like SportCheck, WestJet, and LinkedIn. Today, Christina helps CEOs, Founders and brands unleash their LinkedIn potential through her company The Brand Audit.  Across LinkedIn and TikTok she's amassed a 25K following and earned LinkedIn's Top Voice for Social Media and Brand Strategy in 2023. All without spending a dime on advertising. You're about to hear Christina's best advice on personal branding and being a thought leader on LinkedIn. She tells us why it's important, how to form deep connections with your target audience, and she shares countless bits of practical advice that will keep you and your personal brand humming along. Christina talks about:How to build trust with your audienceThe decline of trust in traditional brandsHow to build a community, both on and offlineWhy smaller companies struggle with brand awarenessThe importance of knowing yourself before building your brandWhy your family isn't always the best professional support system We'd love to hear your feedback! Here's a quick 5-question survey. Your answers will help us to make the show even better: https://forms.gle/5JnfCUWbgLRw1NTa8  Hosted by Katherin Vasilopoulos. Made by Cansulta and Ethan Lee.Music by © Chris Zabriskie, published by You've Been a Wonderful Laugh Track (ASCAP). Songs used in this episode include: "Air Hockey Saloon," "I Am Running Down the Long Hallway of Viewmont Elementary," "I'm About to Do the Second Hardest Thing I've Ever Done," "Stories About the World That Once Was,"  " The House Glows (With Almost No Help)."Used under the Creative Commons 4.0 International License

Today's guest has been a working photographer for almost 20 years. She started out in weddings in the UK and switched to portraits when she moved to South Africa. Fast forward to today, she's reworked her pricing structure to ensure her business is profitable with the 150 clients per year she shoots for, 80% of which are pet shoots. I'm talking about Emma O'Brien of Emma O'Brien Photographer. I'm sure you'll be impressed as me to learn that she doesn't do any paid marketing but instead uses a strategic networking approach to ensure her calendar is full so if you're looking for free marketing strategies, but sure to listen to the second half of this episode where we go into those in detail. What we covered:When and why Emma introduce petsStudying photography and is a diploma still necessaryWhy to stop looking at other photographers workHow to avoid creating work that looks just like everyone else'sUsing the move to South Africa from the UK to start fresh Burn outIN THE MEMBERS-ONLY EXTENDED EPISODEEmma's change in business model to make more money Working with a coachHow Emma worked out she needed to double her pricesSouth African incomesHow does the that affect your marketingKnowing your ideal client What are business card drops and why do themCollaborations with other brandsHow many clients is Emma photographing per year, and what percentage are for petsEmma' shelter work and the bonus marketing that comes from that

Join Lara Schmoisman and Colette Laxton of The INKEY List in a caffeinated conversation on Coffee N° 5. Discover the impact of the internet on beauty brands, the secrets to connecting with consumers, and Colette's personal skincare journey. Get industry insights and tips for success in the beauty world. Sip and savor this beauty-focused episode!We'll talk about:How the internet led to the birth of a new level of accountability for brandsHow the global shift in 2020 impacted beauty brandsThe reality of going retailThe importance of packaging and connecting with consumersHow to measure and manage business success at a retail levelThe life cycle of product developmentCrossovers in the makeup worldThe importance of beauty educationFor more information, visit The INKEY List's website.Subscribe to Lara's newsletter.Follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoismanSupport the show

“In an era of rising aspirations, today's discerning customers seek premium experiences across all aspects of their lives. Landmark's legacy of exceptional customer service, extensive reach, and accessibility uniquely position us to cater to the needs of the premium car buyer, solidifying our role as a vital partner for ambitious brands in India's thriving luxury automotive market.”In this episode of The Shape of Work, buckle up as we navigate the extraordinary journey of Aryaman Thakker, Executive Director of Landmark Cars Ltd. Aryaman has an overall work experience of seven years. He started off as Associate Director at Landmark Cars and later became the Director. He did his Bachelor's Degree from FLAME and his MSc in Marketing and Strategy from the University of Warwick.In this episode, Aryaman shares his insights into the trends driving India's automotive industry and how it is reshaping the country's economic landscape. He reveals how the younger generation's disposable income and a taste for luxury are fueling this growth.Episode HighlightsLandmark cars and its impact on India's automotive industryThe future of the company and the importance of tying up with global brandsHow the premium auto industry in India is growing?How millennials are leveraging the luxury car trend in India, and how this is, in turn, uplifting the sectorFollow Aryaman on LinkedinProduced by: Priya BhattPodcast Host: Archit SethiAbout Springworks:Springworks is a fully-distributed HR technology organisation building tools and products to simplify recruitment, onboarding, employee engagement, and retention. The product stack from Springworks includes:SpringVerify— B2B verification platformEngageWith— employee recognition and rewards platform that enriches company cultureTrivia — a suite of real-time, fun, and interactive games platforms for remote/hybrid team-buildingSpringRole — verified professional-profile platform backed by blockchain, andSpringRecruit — a forever-free applicant tracking system.Springworks prides itself on being an organisation focused on employee well-being and workplace culture, leading to a 4.8 rating on Glassdoor for the 200+ employee strength company.

From designer fashion to sports equipment, the resale market is experiencing a renaissance like never before. In fact, the resale market has grown so exponentially that it is projected to reach $77 billion within the next few years.This is a big victory for sustainability, especially given the carbon footprint of the fashion industry. Keeping a t-shirt or pair of shoes in circulation longer is one of the greatest ways to counteract the impacts of fast fashion.With this rise in resale, there is a golden opportunity for the brands behind the products to get involved. This idea led Adam Siegel, now CEO, to co-found Recurate. Recurate is a platform that empowers clothing brands to embrace the circular economy through the potential of resale, offering tools to allow customers to buy resale and secondhand products seamlessly. By facilitating the transition to a circular business model, Recurate not only helps brands make a positive impact on the planet but also opens up new revenue streams and enhances their brand image in an increasingly conscious marketplace.Listen for insights on:The consumer data supporting the resale model for individuals and brandsHow to help consumers balance their desires for sustainability, convenience, and price — and how Recurate satisfies all threeRecurate's vision for a fully integrated resale experienceWays you can buy and sell through Recurate's brands — and how to become one!Resources + Links:Adam Siegel's LinkedInRecurateRecurate's BrandsThe Circular Fashion is Now ReportEllen MacArthur Foundation's Butterfly Diagram for Visualizing the Circular Economy (00:00) - Welcome to Purpose 360 (00:13) - Recurate (03:09) - Meet Adam Siegel (04:49) - Founding Recurate (06:51) - Circularity (08:25) - How They Work (09:39) - Resale Models (12:55) - Doing the Research (15:12) - Brand Loyalty with Recommerce Options (17:16) - The Terms (19:03) - Motivations (21:03) - Successful Business (22:16) - Examples (25:26) - Challenges (27:45) - Death to Fast Fashion in EU? (29:24) - Measurement (30:54) - By 2030... (31:55) - Recommendations (33:27) - Last Comments (34:09) - Wrap Up

In this week's episode of the SIMPLE brand podcast, I talk with Leslie O'Flahavan.Leslie's the owner and founder of E-WRITE where she helps Fortune 500 companies, government agencies, and non-profit organizations learn how to write better for both their customers and their internal audiences.Leslie and I discuss how you can use plain language to simplify your customer experience while setting up your frontline employees for success.Here's what we discuss:How writing in business has changed (not devolved!) over the decadesHow customer experience is like a romantic relationshipHow brands can build up affinity with customers through plain languageThe biggest drivers of complex and boring language form brandsHow to build empathy with customers without increasing legal riskHow to empower frontline employees to incorporate plain language and brand voiceThe need for consistent language and brand voice pre and post-purchaseCan and should empathy be scripted?RESOURCES FROM THIS EPISODE:Leslie's siteLeslie on LinkedInLeslie on Threads

What is UGC?User generated content is a common marketing tactic that many brands deploy by having creators create content to promo their goods and services. Brands leverage UGC to run ads or promotions.In this week's episode, we chat with New England based UGC creator and web strategist Nicole Malette to discuss:How and why Nicole pivoted to creating UGC and driving holistic digital marketing strategies for brandsHow to be a multi-passionate and effective within entrepreneurshipThe ups and downs of entrepreneurship in the creator economyStudent loan legislation and it's affect on small business ownersAND MORE!Nicole is offering free UGC content for the first three brands that contact her from this episode: nicolemaletteugc@gmail.comLinksTake Our Free QuizFree Budgeting GuideConnect with KahlilTikTokIGDownload the 1AND1 App in the App Store (iOS only)Connect with Nicole:WebsiteInstagramTikTok

Regardless of whether you are a product, a service, an experience, a cause, a country, a company, or a human being, everything can be branded, and therefore everything and everyone has a personality. So what's the personality of your brand❓I'm discussing this with the incredible Susan, Relationship Architect and C-Suite Network thought leader.Since this is such a broad topic, I'll give you an idea of what we are going to cover:Susan's personal brand story and how branding has influenced her as she evolved her careerHow to create a framework for both to be distinctive as brands, department stores and vendor shops (shop-in-shop concept)The competition on shelves: marketer brands vs private labels/house brandsHow has that changed: product placement in stores vs product placement onlineWhat's important specifically for personal brands to stand outSusan K Younger, Relationship Architect and C-Suite Network thought leader works with business leaders who have been cracked open by life, looking to make changes in the business to build their future success with ease. Susan combines her unique expertise in architecture, retail management, and consulting with scientifically validated methodology and tools. Simple conversations become game changers when they understand how to build connections and relationships on the values of the team, clients, or potential employees they are engaged with at any time. With experience few leaders acquire, and a life well lived, she helps unpack difficult conversations using personality science, with high tech and high touch.  In her architectural career she led teams building & renovating department stores including Macy's and Bloomingdale's and as a consultant to Sephora, CallisonRTKL, GENPACT, & others. She has worked with B.A.N.K.™ personality profiling methodology since 2015 and Codebreakers Technologies AI tools, technology, training, and coaching programs. Her book, Simple Living, Simple Food: Life Lessons Learned Dining with Family & Friends was published in 2013. She has been a contributing author to five other books.Watch us Live:

I read Good is the New Cool: Market Like You Give a Damn by Afdhel Aziz five years ago. And let me tell ya - reading his book lit a FIRE inside of me to work for purpose-driven organizations full-time. Afdhel joins us on today's show to talk about how more and more people are looking for purpose in their work – and how more and more companies are adding meaning to their missions. In fact, purpose-driven consumers will even pay a 35% price premium on a product, “voting” with their wallets AND their values. You'll hear how to win over these conscious consumers.Afdhel is an absolutely amazing teacher, author, and speaker, and his wisdom is extremely applicable, (especially about stories), which he says is a nonprofit's “greatest currency” to get people to care!In This Episode:How Afdhel's 20-year career in brand management was shaken during a trip back home to Sri Lanka for his brother's wedding (the country was hit by the 2004 tsunami!)Winning over conscious consumers who want to buy from brands who care about big issues – and why this can be the lynchpin in them choosing YOU over someone elseWhy stories are the greatest asset you have as a nonprofit – plus, the different layers of purpose according to Afdhel (brand purpose, corporate purpose and individual purpose)What brands have learned from nonprofits, and what nonprofits need to learn from successful brandsHow to attain employees who want meaning and purpose in their work (and how companies are painting a bigger picture when attracting talent)Why nonprofits and brands need to stop hating on each other and instead, learn together to help solve the world's problemsResources & LinksCheck out Afdhel's podcast, Good is the New Cool (and his favorite “fun” podcast, The Rewatchables) and his books, Good is the New Cool: Market Like You Give a Damn and Good is the New Cool: The Principles of Purpose. To learn more and to get in touch with Afdhel, you can visit his website or connect with him on LinkedIn.Spend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.What if you could grow your email list with passionate supporters ready to rally behind your mission? My bestselling course, Grow Your Supporter List, is on sale for 20% off, just for podcast listeners. Enter code PODCAST at checkout and learn how to launch two social media ad lead generation campaigns in an hour! This offer is valid through April 30, 2Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Derric Haynie, CEO and Co-Founder of EcommerceTech is THE person to go to for tech stack advice. You'll see why after just a few minutes of this conversation! Derric and Erik discuss all aspects of Commerce Enablement, what's hot right now in E-commerce technology, and what to think about when optimizing your tech stack for the optimal customer experience - from first impression to loyalty.In this episode, Derric and Erik talk through:How E-Commerce merchants can evaluate and select the best e-commerce tech stack for their brand and goalsThe pillars of your MarTech stackEmail & SMS are a must for all ecomm brandsHow best to leverage customer reviewsImproving the return experienceExamples of ecommerce brands doing customer experience rightHost: Erik Christiansen - https://www.linkedin.com/in/erikc/Guest: Derric Haynie - https://www.linkedin.com/in/derrichaynie/EcommerceTech: https://ecommercetech.io/

Today we are revisiting our Retail Tech Talks, a live programme was hosted at CIFF, the Copenhagen International Fashion Fairs, a few weeks ago. We are going to listen to two panel talks, featuring a group of leading fashion, retail, and tech experts. These talks cover a range of topics, including:How new technologies can help fashion retailThe need for data in the supply chain and beyondThe issue of traceability and transparencyThe lack of tech knowledge at fashion brandsHow can brands help their retailers tell their story better to the customerThe need to inspire the staff on the shop floorFirst, we will hear from our partner Impulso's CEO Viktoria Lindqvist who will give a brief introduction to our SaaS that aims to create a new circular ecosystem, benefiting all stakeholders in the supply chain.This is season 5, episode 7 of our weekly podcast show on how technology is transforming the creative industries.Newsletter: https://scandinavianmind.com/newsletterInstagram:https://www.instagram.com/scandinavian.mind/Linkedin:https://www.linkedin.com/company/scandinavian-mindFacebook:https://www.facebook.com/scandinavianmindWith: Konrad Olsson, Editor-in-Chief & Founder Hosted on Acast. See acast.com/privacy for more information.

Hey Green Junkie,I talk about clean beauty a lot on this podcast but there is always something new popping up in the green beauty space.Between new research on harmful ingredients to creative ways companies are inventing reusable packaging, the beauty industry is full of innovation - and I'm here to discuss it.Molly Hill, the owner of Maison Pur, is joining me today to talk about the latest news in the beauty industry and how you can green up your makeup counter.In this episode, we will touch on the following:Apps to help you identify clean productsCommon ingredients to avoidWhere the most common harmful ingredients are hidingBest affordable clean makeup brandsHow to re-purpose makeup containersHow to dispose of makeup properlyIf you love this podcast be sure to leave a review and share a screenshot of this episode to your IG stories. Tag @thisisstephaniemoram so I can shout you out and publicly say thanks. Thanks for listening and being here.Your green bestie,Xoxo StephanieHang With MollyMaison Pur WebsiteMaison Pur PodcastInstagram Facebook Twitter TikTok Previous Episodes Mentioned#41. The Hidden Secrets of the Beauty Industry With Lorraine Dallmeier#59. Formulating Your Own Beauty Products With Lorraine Dallmeier#62.  The Toxic Chemical Rebellion with Kirsten Pelchat Follow Me on InstagramFollow Me on TikTokFollow Me on LinkedinFollow Me on TwitterWanna go the extra green mile? Binge (and download) my complimentary audio series to reduce your waste and learn how to consume less in just five days!Produced by: Alecia HarrisMusic By: Liz Fohle

In this episode, Yuri Kruman talks with Lauren Mintz, founder of Elevate My Brand. Inspired by the innovative consulting work she executed early in her career with prestigious brands like Le Bec Fin, Public House Restaurant Group, Bassett Furniture, and Julie Hewett Cosmetics, Laurel knew she wanted to play bigger. A decade later, Laurel created an agency family serving startups and blue-chip global brands like Facebook, Verizon Digital Media Group, PAW Patrol, and Zendesk. Laurel's favorite saying is FIOGID – Figure it out, get it done. And that's what brought the agency top talent and accolades since 2009. Today, Lauren talks about the power of a brand and why businesses need one. Our conversation touched upon these interesting points:How did Lauren work as a reformed lawyerWhat are the lessons she learned as a professional who became a CEO in her late twentiesWhat are the most shocking things she encountered in the MBA program and her real-life jobHow did she handle the transition from Bassett Furniture to Le Bec-Fin and other leading restaurant brandsHow did she navigate between vastly different industriesHow Girls In Tech connects with the biggest brands in the world and brings people togetherWhat solopreneurs and emerging brands need to do in building their business framework and efficient allocation of resourcesWhat is the Creative Mind Map SessionHow she founded WBENC and strengthened her networkWhat are her essential principles when managing people and empowering a teamWhat to expect when working alongside prominent brands such as GEICO and FacebookWhy being responsive is better than simply being reactive

Jordan Syatt shares this piece of gold in today's episode from working with Gary Vee: “Someone else's B is better than your F” Team! Today's episode is epic. I had the pleasure of having Jordan Syatt on the show who is a strength and nutrition coach, training people like Gary Vee and an amazing entrepreneur being the owner of his own brand Syatt Fitness. Jordan launched his website, in 2011 while in college and provided value free of charge for two years through weekly articles as he strictly wanted to help legends improve their lives. Naturally, he began building an audience and acquired a couple of epic clients. Through his passion for helping people improve their lives and his determination to make daily content without seeing a profit, he built a business. A huge topic we discuss today is how to build a business through consistency, adding value, and authenticity, and how to do it by using social media. A primary point of discussion today is how important it is to higher people to help you grow your brand and how to choose the right person to hire. We also discuss if affiliate marketing is a good route to take to grow your business and how to use email marketing and social media to maximize growth and sales. Jordan is an expert at SEO marketing for websites and YouTube and has loads of essential takeaways to provide. In today's episode we specifically discuss:How can social media be used to build brandsHow do you introduce your brand on social mediaHow do you find good people to hire How do I hire the right person for the jobWhat is SEO marketingWhat is SEO is simple termsWhat is email marketing and exampleThese questions are answered by Jordan who has been working with Gary Vee for years and who has built his own social following to well over 1 Million across his platforms. I learned so much in today's episode and hope you all can walk away from it with a greater breadth of knowledge and practical understanding. Connect with Jordan at the following links:Jordan's WebsiteJordan's InstagramJordan's YouTube

In this episode  Wendy Liebmann talks with Andrea Leigh, former Amazon executive, and founder of The Allume Group, an ecommerce education community, about the future of commerce.They discuss:How lifestage and lifestyle needs coupled with new technologies mean that shopping is now a passive -- rather than an active -- activity.That “always shopping” has impacted loyalty to retailers and brandsHow digital shopping can create opportunity to shop in physical storesThe emerging challenges for Amazon, and how specialty-oriented retailers are winningThe impact of omni-commerce and the critical need for seamless shoppingThe “revenge of the stores” as shoppers, especially older ones, move back to physical retail, andThe critical distinction between saving time and faster shopping, and the investment implications for the future

In this week's episode of the SIMPLE brand podcast, I talk with Brittany Hodak! I think a fanbase is absolutely key to momentum and growth. Fans are not just loyal, they're devoted. They'll consume whatever it is that their favorite artists or teams put out. Fans are advocates. They'll visually show their support with branded clothes and merchandise. Fans are evangelists. They'll tell all their friends about their favorite things and try to show them why their friends need to be fans too.But what if your customers could be fans of you and your brand. Not just loyal customers, but actual SUPER FANS. It's totally possible. And it can happen. But it takes a lot of work on your part. It takes you delivering the right experiences to them that helps them turn into super fans.That's why I had such a fun time talking with this week's guest - Brittany Hodak.Brittany's an international keynote speaker and award-winning customer experience leader. She's been a regular contributor for Forbes, Adweek, and Success Magazine. And she's been featured on ABC, CBS, FOX, NBC, CNBC, Bloomberg, Fox News, and more.Brittany's been named in Advertising Age's 40 Under 40 list, and Inc. Magazine's 30 Under 30 list, and she was awarded Most Disruptive Marketing Entrepreneur at the UN's Empact Awards. And Entrepreneur Magazine calls Brittany an “expert at creating loyal fans for your brand,” and she's widely regarded as the “go-to source” on creating and retaining superfans.Of course, your goal for your brand should be to deliver an experience that creates loyal customers who come back again and again. That's a given. But then your goal should be to take that even further. You want to deliver experiences that convert customers into DEVOTED SUPERFANS — repeat clients who will always advocate for your brand without you even having to ask. And in this week's episode, Brittany gives us lessons on how to do just that.Some of the topics we discuss include:How being customer-centric means never resting on your laurelsWhat we can learn from superstars with engaged fanbases and instill those lessons into our brandsHow a conversation with 16-year-old Taylor Swift turned into a lesson around creating a two-way street relationship with your customersYour competitors are happy to treat your customers the way they deserve to be treated if you won't do itThe definition of a superfan and how they can be the best marketing for your brandBrittany's five-step framework for creating superfans Why every employee is in both the Experience and Sales departmentsWhy your customers are comparing you to every great experience they've had, not just your direct competitors  RESOURCES FROM THIS EPISODEBrittany's site (you'll also get access to Brittany's Superfan WAVE video course here!)

IntroductionA rich tapestry of what Matteo did prior to PopupDancing in BroadwayTravel Southeast Asia and Australia (Sydney or Melbourne?)Taking pause to mediate in an Indian AshramMoving off the beaten path to appreciate what is closeTalking about being one of the first Shopify Plus team, which is where he met his business partnerGetting a deeper understanding of ecommerce from merchantsHow to run a successful remote companyCreating a company as a sport team and a familyCreating new brandsHow getting from 0-1 is the hardest part.The KardashiansHow to measure the level of success of running a businessPopup store > the no code commerce platformHow Shopify scaled > Toby's visionWhat type of customer are you after?Is migration the biggest pain point for Shopify?How popup can add value to your current online store with native adsWhy no technical experience is neededUsing customer feedback from A/B testingcommerce4good Ukraine charity Commerce4goodSponsored By:Synder - Make accounting easy and get 40% off here :)KlaviyoThe Point of Sale StoreRewind.ioLinks:  Popup.storeCommerce4goodViceroy GroupMilk Bottle LabsMilk Bottle on Twitter

Hey, Green Junkie!I'm so excited to introduce you to Cory Connors, the sustainable packaging ninja. Cory was so gracious to join me today so we could discuss  Sustainable packagingLabeling and changes coming to labeling practicesHow to ensure you're supporting sustainable brandsHow you can dispose of harmful materials in a eco friendly wayThings to watch out for in the future of sustainabilityYou'll discover that and so much more in this episode.By the end of this episode, Green Junkie, you'll be more aware of how to support sustainable brands, read labels and feel more empowered with how you spend your money.If you love this podcast be sure to leave a review and share a screenshot of this episode to your IG stories. Tag @greenjunkiepodcast so I can shout you out and publicly say thanks. Thanks for listening and being here.Your green bestie,Xoxo StephanieAbout CoryCory Connors helps companies improve the sustainability of their packaging. After 24 years in the industry, he is working hard to spread this positive message. He is happily married with two great kids in the beautiful state of Oregon.Cory's Podcast: Sustainable PackagingFollow Cory on TikTok Follow Cory on Linkedin Cory's websitePrevious Episodes Mentioned:Episode #8: Recycling plastic: What do those numbers mean?Snag 1 on 1 Green and Sustainable Coaching with me Follow me on InstagramFollow me on TwitterCome join the Green Junkie Facebook GroupBecome a Green Junkie Insider and gain access to bonus contentProduced by: Alecia HarrisMusic By: Liz Fohle

You know you're great at what you do. You know how to deliver value to your customers. But when it comes to communicating that, you're struggling.A lot of people suck at communicating to their customers so that they stand out.But there is a method that is as old as humanity, and is ten times more effective than just telling customers what you do: Storytelling.I'm sitting down with Seth Erickson to talk about how to use storytelling to connect with your audience, whether your brand is business or personal, and why your story evolves with your business.Seth Erickson is the owner of Storify Agency and the author of How to Hack Humans: Storytelling for Startups. He has built a career merging business creativity and wit and he trains startups to use storytelling to communicate their value to investors and to the marketplace. His goal is to reduce the number of startups that fail–90%!–by incorporating storytelling so their presentations and products stand out.Tune into this episode to hear:Why it's 10x more effective than just telling customers what you doWhy personal brands need different stories than business brandsHow your story can and must evolve over time in a changing marketplaceLearn more about Seth: Storify AgencyHow to Hack Humans: Storytelling for StartupsRead the first chapter of How to Hack Humans for FREE: https://www.storifyagency.com/piaConnect with Seth on LinkedInInstagram: @OriginalSethEricksonLearn more about Pia: No BS Agency Owners Free Facebook GroupThe Show Your Business Who's Boss Crash Course Start reading the first chapter of my bookPiasilva.comResources:Winning the Story Wars, Jonah SachsBuilding a Storybrand: Clarify Your Message So Customers Will Listen, Donald Miller

We all know that feeling of stumbling on an Instagram account that is visually stunning. It draws us in and before we know it we are clicking that follow button.But how do you do this for a small business or brand and can you DIY it?In this week's episode of The Marketing Guide Podcast, we discuss the ways that you can give your Instagram a theme makeover and we learn the following:Colour Psychology and what it means for brandsHow to pick your perfect colour paletteThe different types of layouts and how to find inspirationFonts and how to find the right onesHow many fonts do you actually need?The key to creating your contentHow to visually planThe one thing that is far more important that your visualsLinks from the show:Find the links to all of the services mentioned in this podcast here:http://lauraomahony.com/episode75Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/https://www.instagram.com/themarketingguide.co/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

Christine Gritmon empowers small business owners and solopreneurs to tell their own stories on social media. You CAN do it – she'll teach you how! She's spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly Twitter chat, #ChatAboutBrand, and live interview show, Let's Talk About Brand.In this episode, you'll learn:Why branding isn't what you think it isThe pros and cons of having an author brandWhere you should build your author brandShow notes:00.00 – Introduction02.00 – Ellie finally finished a big project!09.30 – Kristina eats her words when it comes to outlining.12.50 – Interview with Christine Gritmon.14.00 – Do authors need to worry about branding?16.00 – Is it worth improving your brand, even though it's scary?21.20 – Success is all about human connection.24.00 – How to safely put yourself out there when you're scared to do it.27.00 – Methods for building branding that you might not have thought of.31.00 – How you can use your own imperfections to create relatable content.35.22 – The three essentials for a new author brand.38.17 – The importance of a website and an email list.40.10 – The pitfalls of relying on social media.42.35 – Should you be using Facebook groups?47.10 – How to use content from Facebook groups to get engagement elsewhere.52.26 – Is authenticity in branding even authentic anymore?55.40 – How to be authentically authentic.1.03.00 – Is social media important for branding?1.03.50 – What is the best social media platform for authors to focus on?1.06.10 – The impact of pen names on branding.01.11.45 – Which book changed Christine's life?01.14.19 – Where to find more about Christine. 

In This Episode You'll Hear About:What life was like growing up on a farm in Oregon and learning a lot about nutrition and agriculture and entrepreneurship and how that brought her to study at CornellWhy she started pursuing internships with the government, such as an Oregon Senator, and then in DC working on Capitol Hill before deciding that wasn't the long term path for herWhat led her to the entrepreneurial fellowship called Venture for America and why that experience gave her so many learnings to take with her when she would later build her own brandsHow she traveled around the world for six months after the fellowship ended and what she learned from seeing farms in other parts of the worldHow her time with an angel group led to being the Co-Founder of a company called Plant Water back in 2016 where she was able to learn about how to build something from scratchWhy her learnings from building Plant Water led her to approach building GEM differently by creating an MVP product and intentionally building a community with which to understand, gain insight, and even look at as co-creators developing the product and the brand to meet needs more specifically and successfullyHow the community first model led to a quick and successful pre-seed funding round that came about very organically and quite differently than Sara had originally imaginedWhat great advice she has about fundraising and building your investor team through communication and relational partnershipsHow Sara and the team approached a recent rebrand, why they went about it, and what the process looked likeHow they have used a simple and small retail approach to continue to gain brand awareness, build a bigger audience, and gather more insight as to how they can continue to do things better and betterWhy their product is so different and why it mattersTo Find Out More:DailyGEM.coUse code word ​​STAIRWAY10 for $10 offQuotes:“I was always interested in our food system as a whole and how we can continue to improve it. And so I knew that was something that always was going to be a lifelong mission of mine.”“I learned most of all that it's about the people that you work with. When you get the right people in the room with big ideas and vision,  you work really hard, and you learn that you really can, there's a lot that you can do when you set your mind to it.”“I learned that a really good leader is one that is always willing to roll up their sleeves and be a maker at any point at the company.”“The really good leaders are the ones that really understand how important it is to invest in the people and those relationships.” “Everything is a relationship and relationships are all about negotiation.”“I knew that I needed to get an MVP out in the market, and I needed to build a community first and make sure that I understood their problems that I needed to solve.”“Through that community, I was able to optimize the product enough to the point where we could then commercialize it and get it to market. And so this kind of community-based approach was the best way for me to leanly iterate on our initial product.”“This community organically really showed like, wow, people are wanting this.”“Once I realized that the pathway to successful fundraising was to build the relationships with the right investors that aligned with my mission, vision, and values, and when I started to find those and unlock those, that's when it started to become more successful for me.”“Just as much as they're buying a piece of your business, you are selling them a piece.”“I believe that the most successful companies are ones that take a step back and look at their community first and invest in customer experience first and foremost early on, not just the brand.”

Chris Kneeland is the CEO of the Cult Collective.  He helps brand leaders embrace proven marketing principles that he discovered about becoming cult brands. He shares examples of successful cult brands and why they achieved cult status, and touches on some more recent and controversial points of cult brands. In this episode we look at:What is a cult brand?Steps in creating a cult brandControversial points of a cult brandCan any type of business become a cult brand?How does being cult-like as a brand help a business succeedDifference between cult brands and purpose-driven brandsHow to turn your brand into a cult brand Is your business fit to aspire to be a cult brandPoints about being a good productSetting up a business with a brand purpose — How to get customers to care about your brandLinkedIn - Chris KneelandFIX: The Bookwww.cultideas.comwww.cultgathering.comAccess the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.Brand Tuned's Newsletter

In this episode speak with Chris Whitman, the Chief Growth Officer. Chris has a great track record building communities... He's currently the Co-Founder/Chief Growth Officer @ CRONY Creative and helps bring brands and consumers together through brand experience. Prior to CRONY he was a sales executive in adtech @ Giant Media and worked with brands to help make their content go viral on the web. He also has experience as an online video strategist for J&J @ Universal McCann and is the former co-founder of underground music collectives We In Cloudz and Replay Ceviche.In the episode we cover some of the following topics:What are you currently working onWhy do you think building community is so important for driving growth for brandsHow do you think the current climate has impacted community growth and engagement effortsIn the absence of IRL events, how have you seen brands effectively activate and engage their audiences?How have you participated in and helped develop/champion communities over the yearsWhat are some of the biggest pitfalls you've seen in community development?What are some of the biggest areas of opportunity you've seen in community development?To learn more about Chris and CRONY, visit cronycreative.com Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Episode 57In this episode, we are going to talk about the goals that Ken and I set for 2021. From 15,000 to 30,000 emails? Why not 50,000? Buying an existing company or starting from scratch? We have set goals this year based on the lessons we have learned and the experiences we have gone through last year. We are sharing all these goals with you to remind us that 2021 is the year of Firing the Man. Let’s jump into the episode and raise the bar with our 2021 goals![00:01 - 03:44] Opening SegmentWhy we’re raising the bar with our goals this 2021[03:45 - 09:03] Swallow the Frog Ken’s first 2021 goal is to join a 7- or 8-figure Mastermind classDavid aims to schedule time for his long-term initiatives 8 hours monthly to “swallow the frog”Ken wants to attend 3 live conferences to learn more about these topicsWhat’s a “slam-dunk” product for David and why does he want to launch it?[09:04 - 17:20] Buy then BuildKen’s next goal is on transforming from a solopreneur into an entrepreneurDavid’s next goal is building his audience and email list and growing his website traffic How many hours will David allocate for diversification off Amazon this 2021? Why it’s advisable to buy an existing company for DavidWant some Amazon refunds? Check out GetidaPromo code: FTM400[17:21 - 24:16] Fire the Man in 2021100% top-line growth across e-commerce brandsHow will Ken achieve this goal?David shares his financial goals you’d want to check out!Ken wants to double the size of his email listDavid nudges Ken to aim for moreDavid announces an important decision[24:17 - 29:05] Be Comfortable with the Uncomfortable Ken will be going Shopping Mode! We talk about being comfortable with the uncomfortable [29:06 - 33:53] Closing Segment The importance of planning your activities ahead of timeThe impact of the words, “Do not disturb”Final words Tweetable Quotes:“What’s probably made the single most impact for me in 2020, along with my planning sheet, is putting my phone on ‘Do Not Disturb.’” - Ken Wilson “I think sharing your goals with somebody, at least one person, is incredibly valuable.” - David SchomerResources Mentioned:6: We Share Our Goals for 202025: Q2 Review of Our 2020 E-Commerce GoalsMastermindSITKA GearRobert KiyosakiBook: 12 Months to $1 Million 52: Beginner’s Guide to Building an Email ListBook: Buy then Build45: Buy then Build with Author Walker DiebelDo you want to share your goals with us? Go to https://firingtheman.com/contact-us/ ------------------------------------------------------------------------------------------FacebookYouTubeInstagramEmail us --> support@firingtheman.

Displacing pen and paper isn’t that easy in the wine world.  SevenFifty, an online wine marketplace, has been innovating in the full value chain of wine to bring things online.  Starting with distributors, Aaron Sherman, CEO of SevenFifty, tells Robert and Peter about his plans to become a full-funnel sales & marketing platform for the wine world, with solutions for distributors, suppliers, and both on- and off-premise retailers.  Aaron digs into how the platform works today and the innovations on the horizon.  Detailed Show Notes: Aaron’s background - grew up in a restaurant and wine family was a sommelier and beverage director in New York and Los AngelesThe inspiration for SevenFifty - wanted a better way than pen and paper, which is what distributors used back in 2008-2009The SevenFifty PlatformFrom the trade account perspective a wine buyer, sommelier, or beverage director signs up, attaches an account to a liquor license, then can search what’s available in their marketThey can build lists of items, build orders online, send credit applications to distributors with one click, and view a local events calendarFor distributor sales reps (~35,000 sales reps have access to these tools)Can see the competitive set in their marketCan explore their own portfolio and build tasting sheets, proposals, and digital order formsIncludes a lightweight CRM to track customer interactionsFor producersCan claim their productsConsolidate data across their distributorsAdd more product informationThe intention is to target all parts of the supply chain, starting with distributorsThe biggest challenge today is integration into the “source of truth” - accounting or ERP systems of distributors, focused on integrating to other 3rd party systems to drive online orderingHas built the largest product data library in the countrySevenFifty today - the largest alcoholic beverage marketplace, active in almost every state, >1,000 distributors, >100,000 on and off-premise retailers, >$1 billion in gross merchandise volume (sales volume on the marketplace); ~100 employees in 2020How users search for wines - ~50/50 split between looking at categories of wines vs. looking for specific wines and brandsHow do distributors sell more wine with SevenFifty?Access to customersLets buyers discover products within a distributor’s portfolioBusiness model - subscription-based software for distributors, suppliers, and the newest product, storefronts (for retailers); in the future, plan on launching a product for on-premise accountsBridge Acquisition - great technology for wine retail e-commerce, synergistic with Beverage Media Group’s BevSites (also acquired)Beverage Media - long history of representing distributors, editorial content compliments SevenFifty Daily

Cullen Schwarz is the Co-Founder of Done Good, Chief of Good Thoughts, & a man who traded the political suit for a startup t-shirt. After a decade of fighting the good fight serving as a senior communications adviser to members of Congress and in the Obama Administration, he decided to start driving some of the $130 trillion in consumer spending to what Forbes has called the Amazon for Social Good. Since starting from inside the Harvard Innovation Lab in 2015, they have partnered with over 200 brands including names like Patagonia and Warby Parker, tripled their community to over 100,000 members, and diverted over one million dollars to companies dedicated to making the world a better place.Full show notes and worksheets can be found here: evolvethe.world/episodes/cullen-schwarzWhat You Will Learn In This Episode:What Cullen learned about conscientious consumerism when he became the leader of United Students Against SweatshopsWhy Politics is too slow to make change and deliver the solutions we needWhy consumer spending is the number one driver for positive changeWhy our hope for humanity is found in businessWhat Cullen and his cofounder learned inside the Harvard Innovation Lab about startupsWhy Cullen's first app iteration of DoneGood turned out to be a terrible ideaHow Cullen pivoted his business model online by creating a chrome plugin & affiliate marketplaceWhy online shopping creates less behavior change for customers than brick and mortarWhy online shopping is more sustainable than physical retailHow Cullen got his first brands and customers to the marketplace and which side he built firstWhy Cullen decided to make a fully functioning marketplace and control the entire customer experienceHow DoneGood's business model creates a win-win for everyoneHow DoneGood competes against AmazonThe dark side of Amazon's business practicesWhy socially conscious brands must be as good or better than regular brandsWhy Cullen believes sales and discounts are equally as important for socially conscious brandsHow to market and speak to conscious consumersCullen's unique strategies to compete with Amazon, Better Days and Shop For Good SundayHow Cullen launched a new business model during COVIDWhere the most opportunity is in conscious capitalism in the coming decadeCullen's number one advice for social entrepreneurs just starting outIf you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

I’m your host Matt Coyne and today we’re in conversation with Tim Manning, executive producer from Jack Morton Worldwide and lecturer at Instituto Marangoni discussing the future of brand strategy post covid and what we can learn from the corporate space to evolve our industry. I first met Tim at Event Tech Live and the Facetime Exhibitor Masterclasses a few years ago when we were in conversation about the similarities and maybe also disparities between events and the retail space, so I’m really looking forward to chatting about what else we could learn to engage our audiences of the future in my conversation with Tim.To give you a little bit of a background on Tim, he delivers magic moments through customer journeys, experiences and storytelling drawn from years of experience delivering to clients including the United Nations, Formula one and five star hotels to name but a few. Listen to the podcast to learn a little more about Tim. We discussA fresh perspective on how we curate and create great experiences for delegates and brandsHow we’ve all been schooled over the last 12 months…and that’s a good thing! We need to continue to learn to evolve. Few of us know the perfect formulae for success in virtual or hybrid, so we need to continue to learn. Understanding and bringing psychology into events to really understand consumer behaviorWhere are we going next? How to answer the question of on demand versus liveHow do you really get to the bottom of a client brief – how do you really understand their strategy? Finally we asked Tim what we (people) can do to help us look at what’s next. “Ask yourself what you stand for. Be specific. Does that rock my world and do I have passion for it? If so, dive into it and remind you where your true north is. With everything you do, is it helping you move to where you want to go?”There were a number of references mentioned in this episode, so please do see various links below. Miro.com https://miro.com/ Mural.co https://www.mural.co/ Intrado https://www.intrado.com/enON24 https://www.on24.com/Withoutfail Podcast https://gimletmedia.com/shows/without-fail User Journeys:- Uxpressia https://uxpressia.com/ - Lucid chart https://www.lucidchart.com/ Thaler and Sunstein, Nudge https://en.wikipedia.org/wiki/Nudge_(book)Cialdini, Influence https://www.influenceatwork.com/principles-of-persuasion/Daniel Kahnemen on Sam Harris Waking Up podcast https://samharris.org/podcasts/150-map-misunderstanding/Daniel Ariely, unpredictably irrational on You Tube https://www.youtube.com/watch?v=wfcro5iM5vwJack Morton https://www.jackmorton.com/services/On having a common place

Today’s podcast is a solo episode with me, Kaity Griffin, with some quick tips & tricks on how to optimise shopping campaigns for e-commerce stores and why they’re so incredibly valuable for your brand. So if you’ve got a google ad account and you’re not utilising shopping campaigns yet, this will be a great introduction for you.Let’s jump in!WHAT YOU’LL LEARN FROM THIS EPISODE:Overview on the different types of ads in your google ad accountThe difference between search ads and shopping adsWhy shopping ads are valuable and can be more profitable for e-comm brandsHow to optimise your shopping campaignsUsing them to discover converting search termsAn explanation on how bidding works in google adsI also wanted to share with you that I was nominated for an Aus Mumpreneur People’s Choice Award and would really appreciate your support. To do that click here and scroll down to category number 8. Thank you!And if you’re interested in the next round of my flagship course, early-bird registration to my ‘Profitable Promotion’ opens on the 31st of August and you have to be on the waitlist to receive the info & early-bird pricing.RESOURCES:Mumpreneneur Voting (category 8)Join the waitlist for the Earlybird registration for my Profitable Promotion courseKaity on InstagramKaity Griffin Website

This week my guest is the absolutely unforgettable, infectiously loveable powerhouse that is DJ Tigerlilly or Dara.She describes herself as an every day Aussie girl - ocean loving, yoga doing, health and wellness enthusiast who is generally found in her activewear. She just also happens to be a super kick arse cool international DJ!Since becoming a DJ she has played to tens of thousands of people all over the world. She absolutely has stepped into her purpose, loves what she does and feels grateful to be working on so many things she loves inspiring others along the way every day.You’ll get so much from this episode around:-How to find your purposeHow to be an international DJ inspiring othersHow to live optimally using music, health & fitnessWhy you might want to consider becoming a vegan (if you aren’t already)How to collaborate and do deals with creative individuals, business’s and brandsHow to believe in yourself enough to take risks and live a life of no regretsFollow DJ TigerlilyFollow Lisa MessengerVisit Collective Hub

“A lot of people that don’t do it, say that we just get paid for everything. I think that’s definitely a big misconception. They think that every job we’re posting, we’re getting paid for, which is definitely not the case. Especially at the moment, and when the bushfires were happening as well. That was a time where a lot of brands were like, we don’t want to do brand marketing. And currently a lot of brands don’t have the budget to do marketing [...], which is why I’m doing a couple more unpaid jobs than I was, just because I know they are small businesses and it’s nice to help them out.”Influencer marketing is a popular way for businesses to attract new customers. However, when we talk about influencer marketing, we usually concentrate on the benefits the businesses get from it, and rarely talk about it from the influencer’s perspective.Today’s guest is Charis Uppal from Sydney, Australia. She is a fashion, travel and lifestyle influencer and also an eCommerce business owner. As an influencer she loves working with brands that have a message to share and fit with the aesthetics of her feed. She has worked with brands such as Sass and Bide, Revolve, Next AU, just to name a few.In this episode, we will be talking about how to pitch for an influencer as a brand and how to work with the influencers in a way that is authentic and doesn’t feel like a spammy ad, what sort of things go in the background of creating content and what makes it a successful collaboration for both the brand and the influencer and so much more.Let’s jump in!WHAT YOU’LL LEARN FROM THIS EPISODE:Brief introduction of Charis and what she doesDid Charis organically grow her following?What’s the best way to organically grow your followingWhat was the process of getting involved in starting to work in influencer partnershipsHow Charis negotiated her first collaborations with brandsHow does Charis decide is she wants to partner with a brandDo brands need to approach Charis directly or through her managerDo influencers get any insights or statistics from the brands on how the collaboration worked outShould brands proactively provide feedback to the influencers?Tips for new brands starting influencer marketingDo influencers have freedom in creating their content or is it a more restrictive processHow Charis manages the ratio of paid and unpaid content on her feedDoes Charis get any negative comments and how she deals with themDid Charis have any bad collaborations that she wouldn’t do againDo influencers need to sent the content to the brands for an approvalWhat are the biggest misconceptions about influencers?What impact COVID-19 had on influencersWhat pushed Charis on having her own fashion brand Silk WolfeHow Charis finds balance between being an influencer and managing her own businessDoes Charis use influencers to promote her brand?What are the strategies on having engagement on paid contentWhat makes a great brand pitch to an influencerRESOURCES:Charis’s LinkedIn: linkedin.com/in/charis-uppal-b4014a62Charis Pixie Instagram: https://www.instagram.com/charispixie/?hl=enSilk Wolfe website: https://www.silkwolfe.com/Kaity on Instagram: https://www.instagram.com/kaitygriffin_/Masterclass: www.sundaydigital.com.au/masterclassKaity Griffin Website

When marketing executives of major brands start putting together sponsorship campaigns and activations, they should take a leaf out of Benjamin Franklin's book and ask: “What good shall I do this day?”That's according to John Balkam, the author of 3-Win Sponsorship, a book that plots the history of modern sports marketing to its present era, which revolves around purpose and values.According to Balkam, only those brands that have evolved to focus on the three-win model of sponsorship – a win for the brand, a win for the sports property, and a win for the consumer and their community – will continue to thrive, particularly in the post-Covid-19 landscape.There are five principles, he says, that sponsors (and sports properties) will have to adopt to create successful campaigns: intentionality about purpose, authenticity, sustainability, the right metrics, and collaboration.During this podcast, Balkam discusses his framework for 3-Win Sponsorship and explains:Why sports fans and consumers are engaging more with purposeful brandsHow a successful 3-Win Sponsorship campaign is constructedWhat's next for sport sponsorshipHe also touches on a number of case studies – from Super Bowl 50, to T-Mobile and Anheuser-Busch – to illustrate examples of good practice.

P&G has the distinct honor of being one of the oldest companies on our show, and one with a purpose that honors the organization’s legacy as much as it guides the multi-national CPG company into the future. Damon Jones, P&G’s Chief Communications Officer, joined Purpose 360 to talk about the company’s efforts to be “a force for good and a force for growth” across a portfolio of dozens of brands, with nearly 100,000 employees around the world. Listen for Damon’s insights on:How P&G crafted a purpose that is “built in, not bolted on” to be truly integrated in the company’s DNA—and that of its brandsHow purposes guides innovation across the organization, from global operations to brand-level improvementsWhy P&G pursues advocacy efforts around issues including gender and race equality, among others, and what the company has learned about embracing issues important to citizensThe importance of authenticity and “walking the walk” of corporate purpose, and how P&G lives its purpose through commitments to fair and equal advertising, responsible supply chain, sustainability, and community engagementHow the CPG company has responded to COVID-19 to protect employees in markets around the world, as well as consumers and communities Links & NotesProcter & GambleP&G COVID-19 responseDamon Jones on LinkedInCitizenship Report 2019WSJ – P&G’s Mission to Be a Force For Good and Growth

In the world of business, success is often measured by money. News stories, celebrity magazines, and social media posts regularly millionaires and billionaires like Richard Branson, Daymond Dash, and others...because we want to be just like them. We read their books. We follow their morning routines. We repeat their words.  We do this because we see their success. We want to become what they are. But Peter Taunton, the successful multi-millionaire founder of Snap Fitness, asks us to look at something else when we watch these successful people. He asks us to look at their failures. Wny? Because, as he says, failure actually makes you more on an entrepreneur. Find out why in this powerful episode. Here’s What You MissedHow to teach your kids about business….at age 8How Peter turned a business failure into one of the most fast-growing fitness brandsHow to deal with critical moments in life when someone challenges your leadershipGrowing your business fastHow to bring charity into your business in an authentic wayDo you EBITDA?Learning through failed businessConnecting with old friends after your successFinding your inspirations Important Podcast Moments[1:11] Origin Stories: Peter as an 8-year old business man [6:49] Creating Snap Fitness [9:16] Prepping your business [10:37] Critical moments in your leadership [16:55] Peter’s 3 common sense rules about business [18:52] Scaling Snap Fitness into a global empire [35:49] EBITDA [31:30] Niche -ing down for successGuest BioPeter Taunton created the concept for Snap Fitness after turning a business failure where he was paid $16,000 and given no marketing budget into  a career of rapidly building and scaling fitness businesses (most notably SnapFitness) and other brands. LaConya Murray’s website LaConya Murray on InstagramLinksThe Business Plan Workbook  Survey Monkey United States Patent and Trademark Office website Think and Grow Rich The 5 Second Rule Own Your Genius Challenge Launch Legally Incubator Legal Tea Podcast Checking In With #DreamNationLike what you’re hearing? Have a comment or feedback that you want to share? Need to find an earlier episode? Dream Nation on Apple Podcasts Dream Nation podcast website Dream Nation Facebook group Catch your host on Instagram (@casanova_brooks)

We talk about:Cole's copywriting shop: Honey CopyErnest Hemingway as an inspirationOgilvy ad with oystersVolkswagen adHow to write solid headlinesHow important copy is for brandsHow to find the right tone of voiceIf you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform 
for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount. 

Bob McClure, co-founder of McClure’s Pickles, joins Talking Business Now host Kelly Scanlon to talk about his entrepreneurial journey and what it’s like working in a family business that grew into a nationally recognized brand. McClure's is a specialty pickle brand with raving fans. Bob McClure grew up making pickles, using a recipe from his great grandmother. But he didn’t think the pickle industry was where he’d land as an adult. In fact, he left Michigan to work in New York, an actor. He has performed in commercials for several major brands, including Visa, The NFL, Verizon, Time Warner, Staples, and Quiznos. His film work includes The Brave One with Jodie Foster and the Brass Teapot. His work can also be seen on The Burg and All's Faire. Nowadays, you'll find him back in Detroit at McClure's World Headquarters. He oversees business administration, key account management and brand development for the company. What we're Talking Business Now about in this episode:  The company's origin story: making pickles every summer using their great grandmother's recipeTurning the family passion into a business in 2006 and expanding it into a national brand with raving fansHow Bob's acting career prepared him for his role in the family businessHow McClure's has positioned itself in the changing pickle market—and the lessons business owners can learn about adaptingAdvertising and marketing tips for gaining market share against major brandsHow to successfully navigate the dynamics of a family-owned businessConnect with McClure's Pickles ■ Facebook: https://www.facebook.com/mcclurespickles ■ Twitter: https://twitter.com/mcclurespickles ■ Instagram: https://www.instagram.com/mcclurespickles/ ■ Pinterest: https://www.pinterest.com/mcclurespickles/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Modern marketing has primarily been a game of influence via mass media channels. But thanks to the ongoing digital transformation, consumer attention is getting increasingly fragmented and spread across multiple platforms. The old guards of media are losing their grips on consumer attention and has been ceding grounds to the rising digital influencers. In this week’s episode, Scott sits down with the Lab’s strategy team to talk about the shifting source of influence, the status quo of influencer marketing, where this space is going, and how brands most effectively tap into the power of influencers.What We Covered: The democratization of media influence as attention fragmentsThe parallel between the rise of social media influencers and direct-to-consumer brandsHow the influencer marketing space has evolved and where it is headingBrand takeawaysWe laugh about checking Instagram at workRelated Links:Virtual Influencer "Lil Miquela" becomes a contributing editor for British magazine Dazed [link] See acast.com/privacy for privacy and opt-out information.

Today we are joined by Danielle Lewis, the CEO and founder of Scrunch, a marketing platform that connects brands with social influencers. Scrunch is a data-driven Influencer Marketing platform that enables brands and agencies to discover the right bloggers and social media Influencers. Scrunch has one of the world's largest Influencer databases with over 20 million profiles and billions of datapoints. The platform makes it easy to get the data you need about your Influencers, plus has some awesome CRM and outreach style functions to make managing your campaigns easy.In this episode we cover:What is influencer marketingWhat protections are in place to make sure you get value from influencersWhy influencers are not just for the beauty and retail industriesContent and how to link to your sales and lead funnelsExamples of how brands use influencers through content creation, amplification and awareness, SEO and event marketingHow reach demands pricing levels for influencer marketingTypes of campaigns between brands and influencers and what works bestWhat type of access brands get to influence audiencesDisclosure of paid endorsementsCase studies of influencer campaigns for non-lifestyle brandsHow influencer marketing fit into your overall marketing and sales funnelsWhat call to actions work best for B2B campaignsObstacles facing the influencer marketing industryThe importance of education in this industry and what the future holdsData points to look at for influencer marketingLinks mentioned in the podcastScrunchMonetising Knowledge Podcast Facebook GroupMonetising KnowledgeCourse9Loyalest Webinar

Dan Cohen is the Senior PR and Social Media Director at Beam Suntory, and he is joined by Jon Marks, the Senior Director of Global Small Batch, American Whiskey at Beam Suntory. Today, Dan and Jon talk about brand building and marketing, unpacking all the nuances of marketing to consumers along with the role bartenders play in the customer journey.Today on Top Shelf Integrity:What to consider when crafting a true & rich brand storyThe assets and tools used by the sales team to market brandsThe risks involved in marketing influential & coveted brandsHow to advertise & develop a brand in an authentic wayWhy the concept of ‘Gemba' is a key principle in marketingThe consumer journey & the role the bartender playsFollow Beam Suntory:Website: beamsuntory.comInstagram: @beamsuntoryProof You Can:Follow Rachel: @rachelsharris_ LinkedIn: Rachel HarrisThis show is produced by Soulfire Productions