Podcasts about b2b better

In this episode of B2B Better, I sit down with Emir, the co-founder and CEO of HockeyStack, to explore the strategies that fueled the company's meteoric rise from zero to 150 customers, including industry giants like ActiveCampaign. Emir shares how HockeyStack transitioned from a product analytics tool to a powerhouse in B2B marketing, embracing pipeline generation as a company-wide mission. We discuss the evolution from inbound-led growth to the strategic introduction of outbound tactics, the challenges of balancing these approaches, and the importance of fostering a collaborative culture across teams. Whether you're a SaaS founder, a marketer, or just looking for actionable insights on scaling, this conversation is packed with value. We also cover his view on how LinkedIn influencer marketing is evolving—and why Emir thinks it might soon face diminishing returns. Plus, you'll hear expert advice on outbound campaigns from Rob at Sopro - from how to build and balance them against an inbound programme. Episode Highlights Emir shares the origins of HockeyStack and how it identified the need to help companies understand customer conversion journeys.From inbound to outbound: what prompted HockeyStack to expand its marketing playbook.How HockeyStack integrates pipeline generation into every department and creates a company-wide mission.Why Emir believes influencer marketing's golden age might be nearing its end.Rob from Sopro breaks down the metrics that matter most in outbound campaigns. Exclusive Offer for B2B Better Listeners Quick reminder that all B2B Better listeners are eligible to receive double the number of outreach credits for their first outreach campaign with Sopro.  Use them to experiment with some new messaging, try and open up a new market outside your network, or simply double your chances of closing more deals with your ideal customer.  Visit sopro.io/b2b-better-offer to find out more. 

In this episode of B2B Better, I sit down with Alina Vandenberghe, co-founder of Chili Piper, to dive deep into the world of B2B marketing, company culture, and how to strategically align your team for maximum impact. Alina shares her unique approach to building a thriving company culture, harnessing employee advocacy on social media, and the bold tactics that set Chili Piper apart—like displaying real-time ROI at events. We also explore Alina's data-driven methods for generating qualified leads, measuring true impact beyond vanity metrics, and creating a marketing strategy with limited resources that scales sustainably. To top it off, Vic from Sopro joins us with insights on bridging the gap between sales and marketing for seamless success. Whether you're an entrepreneur, marketer, or just looking to understand the power of alignment and strategy, this episode is packed with actionable takeaways on driving measurable growth. Links & Resources: Alina Vandenberghe on LinkedInVictoria Heyward on LinkedIn Exclusive Offer for B2B Better Listeners Quick reminder that all B2B Better listeners are eligible to receive double the number of outreach credits for their first outreach campaign with Sopro.  Use them to experiment with some new messaging, try and open up a new market outside your network, or simply double your chances of closing more deals with your ideal customer.  Visit sopro.io/b2b-better-offer to find out more. 

In this episode of B2B Better, I'm joined by Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro, to discuss assumptions in B2B marketing. We discuss how unchecked assumptions can derail even the best marketing strategies and why balancing data, intuition, and critical thinking is the key to long-term success. Billy shares insights from Publicis Pro's latest report on SMB marketing challenges and myths, while we explore real-world examples of how businesses can overcome misguided assumptions to achieve better results. We also talk about the importance of blending quick fixes with long-term strategic thinking and how to recognize when you're relying too heavily on assumptions in your demand-generation efforts. This episode has actionable takeaways for any marketer or business owner looking to challenge the status quo and make smarter decisions. Links & Resources: Publicis Pro's SMB Marketing ReportBilly Hamilton-Stent on LinkedIn Exclusive Offer for B2B Better Listeners Quick reminder that all B2B Better listeners are eligible to receive double the number of outreach credits for their first outreach campaign with Sopro.  Use them to experiment with some new messaging, try and open up a new market outside your network, or simply double your chances of closing more deals with your ideal customer.  Visit sopro.io/b2b-better-offer to find out more. 

In this episode of Distribution First, Justin Simon sits down with Jason Bradwell from B2B Better to uncover key strategies for launching and distributing successful podcasts. From validating your podcast idea to leveraging employee networks, we've got you covered.Tune in and uncover:- Low-cost, low-effort ways to launch and validate your podcast- The importance of focusing on resonance-based metrics over reach- Tactics for aligning your podcast goals with your overall content strategy*** WHEN YOU'RE READY♻️ Distribution First Newsletter

Today's episode features a deep dive with Jim Tincher, an expert in enhancing B2B customer experiences. Prepare to be captivated by a discussion that's not just insightful but also instrumental for anyone keen on driving meaningful business growth through customer experience.Jim Tincher:Jim sees the world in a special way: through the eyes of customers. This lifelong passion for customer experience (CX), and a thirst for knowledge, led him to found his journey mapping and customer experience consulting firm, Heart of the Customer (HoC). In the years since HoC's dedicated team of CX professionals has helped companies of all sizes increase customer engagement. HoC can transform your business, help you map your customer journeys from the emotional highs to frustrating lows, and determine the metrics that matter to measure your unique customer relationships.Jim is the author of Do B2B Better and co-author of How Hard Is It to Be Your Customer?, and he also writes Heart of the Customer's popular CX blogWhy You Can't Miss This Episode:1. Discover the Underrepresented World of B2B CX: Jim shares why B2B sectors are pivotal and often overlooked, shedding light on unique challenges and opportunities.2. Key Strategies for Business Growth: Learn directly from Jim's latest book, "Do B2B Better," and discover actionable strategies that connect customer experience improvements directly to business outcomes.3. Real-World Applications and Insights: From improving customer loyalty to reducing operational costs, get a firsthand look at how top-tier companies are making significant strides by reshaping their customer experience strategies.Follow and Subscribe for More Insights:Don't miss out on future episodes that continue to explore the transformative world of customer experience. Follow the CX Goalkeeper Podcast on your favorite platform, and dive deeper into each episode to enhance your professional journey. Your feedback is invaluable to us, so please leave us a review on:- [Apple Podcasts](https://apple.co/3qYr4nh)- [Spotify](https://bit.ly/3GhCGXeCXGK)- [YouTube](https://www.youtube.com/@cxgoalkeeper)Learn more about our journey and join the community at [CX Goalkeeper](https://www.cxgoalkeeper.com/Podcast) and discover more about your host [here](https://www.cxgoalkeeper.com/Aboutme).Remember, we're not just in a B2B or B2C business—we are in a human-to-human environment. Connect, engage, and grow with us. See you in the next episode!

In this episode, I'm excited to be joined by Yiuwin Tsang, CEO of Disruptive Thinking.  I was really interested in speaking with Yiuwin to unpack his journey in finding differentiation in an incredibly saturated sector - B2B marketing services.  During this interview, he took us through his journey from a blank slate to a thriving agency, sharing his blueprint around three core pillars of growth - building the right team, implementing discipline around business development, and getting to grips with the customer journey - all while building the right systems and process to track and analyse efforts.  If you work in a small, service-led business and are hitting a wall when it comes to growth - this is the episode for you. — Big thanks to Sopro for sponsoring this week's episode of B2B Better. They just published "The State of Prospecting 2024" - a bumper report that offers data-backed advice on optimizing outreach. You can check it out by visiting this link.  https://sopro.io/b2b-better/

In this episode, I speak with Frans Swarttouw, Founder of GETTING THE MARKET I was really interested in speaking to Frans as a fellow owner of a creative services business - and one that is so niche in its target market to boot. How does the company differentiate from more generic, we do all things for all people, type agencies? What are the advantages and disadvantages of being so laser-focused on a specific niche? And when you have become the big fish in a small pond - what comes next? How do you expand in a meaningful and sustainable way? To answer these questions, Frans shared his insights on developing a personalised email campaign targeting new geographies and how he approaches validating a prospecting ‘hypothesis' through A/B testing. You can visit the GETTING THE MARKET website here: https://gettingthemarket.com/ — Big thanks to Sopro for sponsoring this week's episode of B2B Better. They just published "The State of Prospecting 2024" - a bumper report that offers data-backed advice on optimizing outreach. You can check it out by visiting this link.  https://sopro.io/b2b-better/

In this episode, I speak with Xanthe Vaughan Williams, Co-founder of Fourth Day. I started my marketing career working in PR and have always been involved in it in some way or another, working both in-house and agency-side. What has struck me over the last decade is that - particularly in B2B - there are some pretty fundamental misconceptions about what PR actually is AND how to build a programme that drives real results. During this conversation, Xanthe and I dissect the blurring lines between earned, owned and shared media, building value and credibility through third-party endorsements, and developing a successful multi-channel strategy centred around your company founder. — Big thanks to Sopro for sponsoring this week's episode of B2B Better. They just published "The State of Prospecting 2024" - a bumper report that offers data-backed advice on optimizing outreach. You can check it out by visiting this link.  https://sopro.io/b2b-better/

In this episode, I speak with Callum McGranaghan, Director & Head of Paid Social at Social for Good.  We had a great conversation on the power of niching down in service-led businesses and its impact on their prospecting campaigns - especially when combined with low-ticket, high-impact projects to get their foot in the door with new clients. Callum also shared the importance of multi-channel outreach, and how segmenting your audience profiles is crucial for standing out in crowded markets. He also shared his journey at Social for Good, which involved really understanding what drives customer decision-making and then using this research to develop a value proposition that aligns with those needs. This episode is a must-listen for service-based businesses looking to understand how focusing on their core value proposition can drive real-world commercial results. — Big thanks to Sopro for sponsoring this week's episode of B2B Better. They just published "The State of Prospecting 2024" - a bumper report that offers data-backed advice on optimizing outreach. You can check it out by visiting this link.  https://sopro.io/b2b-better/ — Follow Callum here - https://www.linkedin.com/in/callum-mcgranaghan/

Podcasts have been game-changing for many companies in the last few years. But how do you launch one that truly delivers value and works for your business? Join Jason Bradwell, the Founder of B2B Better agency and the host of B2B Better Podcast, and Anna Nadeina, Head of Growth at saas.group and the host of saas.unbound podcast for a live AMA where they share some hacks that make podcasts work for brands and answer your questions about launching your own! Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

In this episode, I speak with Nick Patterson, Co-CEO of Storm & Shelter.  We had a great conversation on how marketers in niche, service-led businesses can evolve beyond relying solely on referrals and word-of-mouth to generate new business opportunities. Nick shares how Storm & Shelter successfully developed and launched a 1:few email outreach strategy that complimented their existing marketing efforts. This was in response to the tough economic climate we find ourselves in and tougher competitive conditions.  He also shared the secret sauce of the campaign, which involved a deep dive into branding and understanding their unique value proposition.  I love this interview as it talks directly about solving the key challenge every small, service-based business finds itself trying to solve - generating more business at scale.  — Big thanks to Sopro for sponsoring this week's episode of B2B Better. They just published "The State of Prospecting 2024" - a bumper report that offers data-backed advice on optimizing outreach. You can check it out by visiting this link.  https://sopro.io/b2b-better/ — Follow Nick here - https://www.linkedin.com/in/nickstormandshelter/ 

Are you creating content but can't seem to get enough viewers? You might be wondering, how can I get more people excited about my content?In this week's episode, host Justin Simon and guest Jason Bradwell, from B2B Better, talk about smart ways to share your content by focusing specifically on podcasts. They explain why it's important to start with a few episodes and tell your audience clearly what to expect. Jason tells us how you can make your podcast interesting to your listeners by really understanding who they are. Justin reminds us that it's not about how many listeners you have but whether you're reaching the right ones. You'll learn why having friends and co-workers spread the word can be a big help.Here are the top gems from Jason1. Define your “why”What is the purpose of your podcast and how will it align with business goals?Thought leadership?Brand-building?Lead gen?Get clear on your objectives first. Then start creating.2. Put your audience firstUncover the biggest problems your customers face and position your content as the solution.Hook listeners right away by making the premise relevant to them.3. Involve stakeholders across your organization early onGet input from Marketing, Sales, Customer Success, and others to help shape content and leverage the content across initiatives.Your clips be shared on social media, used in sales sequences, or turned into marketing newsletters.Steal Jason's blueprint for launching content that resonates.If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/ ***CONNECT

I've got something special for you this week - a podcast swap!This show is about helping you level up your marketing with a modern approach, and I'm pumped to swap feeds with Jason over at B2B Better. Jason's show exists to help complex businesses understand and execute a modern-day marketing strategy - and how marketing can contribute to cold, hard revenue.You also know this show is all about distribution, so when I listened to his episode with Ross Simmonds I knew I had to share it with you all too. Ross is a friend of the show and he doesn't disappoint. I think you're going to like this one. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,300+ subscribers here: https://news.justinsimon.co/ In this episode, Jason sits down with Ross to dive into the skills B2B teams lack internally to distribute their content effectively, the difference between "content user fit" and "channel user fit", and how sales teams can do more with marketing material than just pumping it out on Linkedin.***CONNECT

We kick of series 12 of the CX superheroes podcast series with an industry legend. There can be few people in CX you'd want to spend time with more than Jim Tincher. We were delighted when Jim agreed to be a featured author in the Lexden CX Book Club and share the 'making of' Do B2B Better. This is a book which captures Jim's learnings which he's comfortable enough to point out include failures and successes. In fact, in the discussion it becomes clear it is earlier failures (or lessons) which have informed the later and more frequent successes. There are few books dedciated to the art of B2B CX, and as a global b2b CX practitioner himself, host Christopher Brooks is able to have an informed and interrogative discussion on the topic.Whilst there are few book spoilers in here, the narrative does keep close to the book and Jim's influences and inspiration for it.  Jim might also be the nicest guy in CX. Find out for yourself why he's such a positive energy to be around. 

In this episode, I speak with Lauren Lynch, who previously was Director of Marketing at Set Solutions, a Trace 3 company. We had a really interesting conversation on a strategy she deployed to both fund and grow a popular podcast with IT professionals by leveraging 'Marketing Development Funds' - i.e. budget she was awarded through reseller agreements to run promotional campaigns. Lauren went right back to the start of the initiative, from how she got started, won buy-in from the C-suite, looked beyond downloads as a success metric and discovered new, unique ways of driving growth. I also share some tips on how to capture email addresses from a brand-owned podcast (something you NEED to be thinking about if you want CFO sign-off) and how to attribute success to the medium. Hint - it's not downloads. This is a must-listen for anyone who wants to launch a media brand, start a podcast, or experiment with new channels but need to know how to get buy-in from the C-suite. ** Have you thought about launching a podcast for your brand but aren't sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free. Drop me an email at jason@b2b-better.com or book a time to chat with me using this link: https://www.b2b-better.com/podcast-assessment You can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell Thanks to Tyler Wade for producing this episode of B2B Better. 

In this episode, I talk to Gia Laudi, Co-founder of Forget the Funnel.  We talk about why the conventional marketing funnel is fundamentally broken (so stop using it) and what needs to take its place - actually talking to customers to figure out what they need and how to build a strategic plan that moves the needle.  Gia also shares a step-by-step breakdown of her Customer-led Growth Framework, developed alongside Co-founder Claire Suellentrop, how to gather insights when actually getting a client on the phone is impossible, and what customer discovery looks like in startup versus enterprise. This episode is a must-listen for anyone who cares about building strategies grounded in real-world insights versus following outdated frameworks or hyped-up “growth hacks”. You can order the Forget the Funnel book here: https://www.amazon.co.uk/Forget-Funnel-Customer-Led-Predictable-Recurring-ebook/dp/B0C386KSTG  ** Have you thought about launching a podcast for your brand but aren't sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about. Totally free. Drop me an email at jason@b2b-better.com or book a time to chat with me using this link: https://www.b2b-better.com/podcast-assessment You can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell Thanks to Tyler Wade for producing this episode of B2B Better.

► Why podcasting should be considered for ABM (Account Based Marketing) ✔ Jason Bradwell is Host of B2B Better Podcast and Founder or B2B Better

In this episode of Confessions of a B2B Marketer, I'm joined by Jason Bradwell of B2B Better. We get Jason to share his experience in the field and discuss lead generation strategies for large enterprise B2B companies (e.g. apparently lead gen is not dead!). He explains how to combine podcasting, trade publication relationships, and employee advocacy for extreme pipeline growth.

B2B organizations can be separated into two camps. Those born in the digital age and the others... These two camps approach marketing in different ways and, says Jason Bradwell, Founder of B2B Better – for the second group, there's a need to evolve or they will become extinct. Jason joins host Amy Woods on this episode of the B2B Content Strategist podcast to talk about helping companies rethink the status quo when it comes to their marketing strategies. They also discuss the best ways to make your content stand out from the crowd, how to streamline and optimize content, the results of integrating AI into daily processes, and lots more. Our host, Amy Woods, is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Find out about: Why it's important to rethink marketing in a digital age Systems and processes to support consistent content output How to stand out in a sea of sameness Important Links & Mentions Jason on LinkedIn https://www.linkedin.com/in/jasonbradwell/ B2B Better Podcast https://www.linkedin.com/company/b2b-better-podcast/ Karaoke on LinkedIn https://www.linkedin.com/company/hellokaraoke/about/ Content 10x: https://www.content10x.com/

In this episode, I talk to Maria Erikslund and Andrew Athias - two B2B marketers who collectively create content for over 110,000 construction and manufacturing enthusiasts across their brand TikTok accounts. We talk about why companies in 'traditional' sectors stand to gain big on the social network, the kind of content that resonates, and how to win over leadership on the idea of revealing all that goes on behind the scenes. Plus, no episode of B2B Better is complete without insights on how a new strategy can deliver business results. Expect to hear Maria and Andrew share how they are measuring success on TikTok and the kind of results seen so far. *** Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call. Head over here: calendly.com/jasonbradwell/30-minute-consultation-call  Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.com You can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell *** Want to watch the live recording? Here it is: https://www.linkedin.com/events/tiktok-amasterclassfor-non-digi7021520368783798273/comments/

In this episode, I talk to April Dunford, Positioning Expert. April has written one of my favourite business books - Obviously Awesome - which distils down the five core components of effective product positioning. I've always wondered though - how does her methodology translate to selling services or solutions? Well, I got the answer (and then some!) on this episode of B2B Better. We also covered why positioning is not a marketing activity and how often a company should revisit their current positioning. *** Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call. Head over here: calendly.com/jasonbradwell/30-minute-consultation-call  Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.com You can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell *** Want $2000 off tickets to SaaSOpen in March? Use the code B2BBETTER at checkout. https://saasopen.com/

In this episode, I talk to Ramli John, Content Director at AppCues. We discussed how he launched a series of educational courses to build demand with his target ICP. This episode of a new micro-series under the B2B Better umbrella, Breaking B2B, showcases creative marketing and sales campaigns executed by people in the trenches, actually doing the work - all in 10 minutes or less.  Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.com You can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call. Head over here: calendly.com/jasonbradwell/30-minute-consultation-call 

In this episode, I talk to Jeffrey Mack, VP of Marketing at Agility. We talked about a creative direct mail ABM campaign he ran during his time at LinkedIn to 250 targeted accounts to drive new business - all inspired by Taylor Swift. This is an episode of a new micro-series under the B2B Better umbrella called Breaking B2B, which showcases creative marketing and sales campaigns executed by people in the trenches, actually doing the work - all in 10 minutes or less.   Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I talk to Andrew Athias, Social Media & Digital Marketing Coordinator at Silvi Materials. We talked about his experience launching a TikTok account for the cement company that has racked up 11,500 followers and hit the elusive target of going viral.  This is an episode of a new micro-series under the B2B Better umbrella called Breaking B2B, which showcases creative marketing and sales campaigns executed by people in the trenches, actually doing the work - all in 10 minutes or less.  Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

In this episode, I talk to Jay Desai, Head of Marketing at Captivate Talent.We talked about how he invented a legitimate trading card game (think Pokemon) to drive 150+ qualified opportunities from an in-person event. And he did it under 5 weeks. This is the inaugural episode of a new micro-series under the B2B Better umbrella called Breaking B2B  which showcases creative marketing and sales campaigns executed by people in the trenches, actually doing the work - all in 10 minutes or less.  You can follow Jay on LinkedIn here.Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call

With Clients like DOW, Hagerty, and UKG, Jim Tincher, CCXP, Founder and CEO of Heart of the Customer, LLC, knows How to “Do B2B Better: Drive Growth Through Game-Changing Customer Experience.” That's also the title of his new book.Tincher talks about the “Emotional Northstar,” (it's real), the value of the right survey, and how confidence is the key to maintaining and growing the B2B customer. You'll be mesmerized by how he tied this all up in our brief time together. One of the many tips he shares is for CX leaders and managers to spend a few minutes, (I'm sure more), building their relationship with Finance. Now that's a collaboration we can all believe in. Through his unique surveying, Tincher can show how building loyalty is just above new prospecting. Face it, we all know Finance is about the “facts, please.” You'll get plenty of those here.Website: https://www.HeartoftheCustomer.comConnect with Jim:https://www.linkedin.com/in/jimtincher/

This interview is a bit different to other episodes of B2B Better. If you are a regular listener to B2B Better it would mean the world if you could share your feedback on whether you prefer the new format or not. Just send me an email - jason@b2b-better.comAnd if you've never listened to the podcast - this would be the episode to start. I'm pretty proud of it. ***In this episode, I sit down with Tina Donati, direct-to-consumer and eCommerce expert, to talk about what D2C fundamentals can (and should!) be picked by B2B marketers.We talked about unforgettable Customer Experiences.We talked about doing Unscalabe Things.We talked about the Founder Story....covering real-world examples from the consumer side of the aisle and how they can be applied to enterprise sales. You can follow Tina on Twitter here.Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.

Quick one before we get into the usual pleasantries…This interview is a bit different to other episodes of B2B Better. More guests, more narrative, more music. More… quality (in my humble opinion)If you are a regular listener to B2B Better it would mean the world if you could share your feedback on whether you prefer the new format or not. Just send me an email - jason@b2b-better.comAnd if you've never listened to the podcast - this would be the episode to start. I'm pretty proud of it. ***In this episode, I sit down with VILPE - a speciality roofing ventilation equipment manufacturer based out of Finland. We talked about exhibiting at expensive trade shows, how to not send rubbish cold emails and... just kidding. We spoke about TikTok. Why? Because they have built a following of 80,000 followers in under 12 months. And it's starting to yield some awe-inspiring business results. This is a story of rejecting the status quo in how to win new business even in traditional industries. We covered: What are the three core principles of building a successful TikTok strategy?How did VILPE jump from 20k to 80k followers in eight weeks? What business results have they seen? (hint - they have never had more job applications)You can follow VILPE on TikTok here. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.

Jason Bradwell is a podcast host for B2B Better. He is a full-time B2B marketing director with over a decade of experience and writes a fantastic weekly newsletter called B2B Bite. In his words, he shares: What it's like running a podcast and newsletter Tips to make marketing better Why brands should invest in social and community Read the transcript here. --- Send in a voice message: https://anchor.fm/thefutureofmktg/message

Jason Bradwell returns to the podcast to explore the disconnect and erosion between sales and marketing. Making B2B marketing less boring is Jason's goal as the host of the podcast "B2B Better" and the creator of the "B2B Bite” newsletter. To provide the best possible customer experience, sales and marketing teams must collaborate rather than compete. 0:00 Introduction 1:10 Conversation with Jason 2:08 Topic of conversation 8:55 Real life example 11:10 Why outdated marketing persists 18:00 Revenue teams 21:40 Role of marketer 25:10 Information sharing 28:19 Connect with Jason 29:11 Outro Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jason: | LinkedIn | Twitter | Newsletter | Podcast Follow Brett:| Twitter | LinkedIn | Creator Page 

In This Episode…In this week's PR 360, we talk with Jason Bradwell about audits, formulas, tea, content, social media, and the transparency culture. A little about Jason: Jason Bradwell is on a mission to prove that B2B marketing doesn't have to be boring. With over a decade of experience working at private equity-backed and bootstrapped brands, he has built marketing functions from the ground up that have led to multi-million-dollar exits. Jason hosts B2B Better, a podcast on how companies can use marketing to navigate significant moments of change, and writes a weekly newsletter that helps early-stage companies build modern-day strategies. Show Notes· [01:42] Are you a coffee or tea drinker?· [02:38] Can you summarize your expertise?· [03:42] How has “transparency culture” affected the B2B industry?· [05:29] Are B2B companies doing more PR and marketing?· [07:56] Are there any common mistakes PR pros make for B2B?· [09:19] Is short-form content popular because of short attention spans?· [10:14] How long does it take for testing with a new client?· [13:20] How do PR pros go about staying the course when management does not see the vision?· [14:55] Do you have any formulas for marketing?· [20:14] How do you conduct a proper audit?· [22:03] How has social media affected B2B in the last few years?· [23:32] Is LinkedIn more important for B2B companies?· [25:16] Is there any content that B2B PR pros overlook?· [26:57] How will B2B change in the next five years?· [29:21] Fun question: What is one tool you would like to create for B2B PR pros?· [30:31] Final thoughtsPeople and Companies, We Mentioned in the Show· Jason Bradwell was our guest today.Episode Length: 31:22Thanks so much for tuning in. Join us again next week for another episode!Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!· If you enjoyed this episode, leave us a review!Contact Us!● If you want to get involved, leave us a comment!● Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! See acast.com/privacy for privacy and opt-out information.

In this episode, I sit down with Jeremy Moser, CEO of uSERP.We talk about his recent acquisition of Wordable - a document export and publishing tool - and how he has pivoted its marketing strategy to go after a completely new ICP. Jeremy shares a few early results and breaks down a step-by-step beginner SEO strategy.  Timestamps:09:20 - Who was Wordable's ICP pre-purchase 11:25 - Who are you targeting today?13:17 - How was the product marketed pre-acquisition and how have you adapted your marketing to target the new ICP?17:25 - What channels have driven the biggest uptick in revenue since you acquired Wordable?19:14 - Can you share a step-by-step approach to building an SEO strategy from scratch?23:01 - Should you pay for backlinks? 26:50 - What's next for Wordable?28:37 - What will be the biggest change in how B2B companies market themselves over the next five years?31:20 - Who should I interview next on B2B Better?You can follow Jeremy on Twitter and LinkedIn here.And learn more about Wordable here. Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter 

Diane Wiredu is the founder of Lion Words, a Messaging Strategist and Conversion Copywriter. She speaks regularly on virtual stages and has been featured on B2B Better, Wynter Games, Lead Gen Lift Off Summit and The Marketing Meetup.In this episode, we talked about product message fit, why it's crucial and how to get your messaging right. Diane also shared her proven framework when working on messaging strategy and her controversial view on why buyer personas are dead.Dianne also answered questions from the community:Mari Paseva: How do you fit branding into the Product-Message-fit equation?Adam Kirsch: With fewer people talking about B2B SaaS products online compared to B2C products (think amazon, yelp reviews etc) what are her go-to places for finding the juicy VoC we need for creating compelling messaging when writing for our clients?Eden Bidani: what does she think about category creation as part of messaging strategy - when should companies do it, and when shouldn't they?Suri Jerusalem: Work life balance hacks, how to shut that creative brain off when it's time to play, how to schedule projects so life still fits in?Links in the episode:https://www.linkedin.com/in/dianewiredu/http://lionwords.comIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

In this episode, I sit down with... myself.That's right. In a once-in-a-blue-moon recording of B2B Better, I fly solo in sharing some hard-won wisdom on how B2B marketers can run webinars that don't suck. This is real advice for the everyday B2B marketer who wants to be better.Also check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.

Jason Bradwell, creator of newsletter “B2B Bite” and podcast “B2B Better,” is on a mission to make B2B marketing less boring. Jason is against outdated and ineffective marketing that relies on vanity metrics and collecting as many emails as possible. Rather, marketers should focus on creating killer content and building trust-worthy relationships. 0:00 Intro 1:16 Conversation with Jason 2:30 Twitter 6:35 Ethos on marketing 9:00 Quality over quantity 13:00 Setting tangible goals 16:00 Jason's podcast and newsletter 21:02 Time for change 25:30 Trust and instincts 30:20 Employee advocacy 36:15 OutroJoin The JuiceFollow Jason | Twitter | LinkedIn | Newsletter | Podcast Follow Brett:| Twitter | LinkedIn    

On today's episode, we dive into all things sports, theatre and podcasting with the amazing Jason Bradwell, Sr. Director of Marketing at Deltatre. As Jason says, the company "is the best kept secret in sports broadcasting.”  While Deltatre is fascinating in its own right, the success story we discussed was even more so—how to leverage a podcast to generate social proof, credibility and trust with potential customers, in industries where customers aren't terribly eager to provide/approve case studies. Jason and his team launched a podcast last year called Field to Fan, which has allowed them to get in front of 4 - 5 clients that had gone cold prior to then.   What you'll learn in this episode: A podcast isn't meant to be a sneaky play to get a customer to talk about your product, but it can happen naturally if there is no pressure. How to set measurement targets and benchmarks for your podcast. How to sell the ideas of starting a podcast to leadership. Why Jason believes every marketer should take an improv class. How to create a podcast on a shoe-string budget. How to repurpose podcast episode content. The two key functions of marketing—demand generation and brand building—and how they (should) play together. Jason's recommendations for company sponsored podcasts: Make sure you allow your customers (and other guests) to review the final episode content before pushing it live, to ensure that they are happy with what is going out there. Choose how you will measure the impact of your podcast. HINT: it doesn't need to be listenership and downloads unless your goal is to compete with media companies. Consider whether launching a podcast will make you a “big fish in a small pond” in terms of competing with competitors. Start small—don't worry about a professional studio or hiring a professional host. Don't over-prepare. It's ok to have a guideline, but focus on having real conversations rather than forcing it down the path you planned to take. Share the podcast with your sales team so they can share it with their networks. Focus on building real relationships with your guests. You'll need to listen to the full episode if you want to hear the Lightning Round, but here are a few highlights: Jason doesn't know his blood type… and apparently neither does Mike! Jason is very excited in testing out Clubhouse or Twitter Spaces this year for B2B marketing. Don't use the phrase “move the needle” around Jason... Proofpoint's POV:We at Proofpoint are obviously very much in support of podcasts as a viable marketing channel. We've launched two podcasts: this one and another show called Mixing Business with Pleasure (currently on hiatus). We've met some amazing people through podcasting. Some of our guests have turned into amazing friendships and connections, while others have turned into real business opportunities. But the most important part is how it's allowed us to create a content engine. You may come across some that will tell you that they only way to measure a company podcast is by the number of business conversations generated. We strongly disagree, for two reasons: Most people have caught on to this trick and are wary of the “podcast sales pitch." By doing this you are potentially creating an incentive for mediocre content, which won't help you across all the other channels you could leverage this content on. Sure, you can focus on building a niche audience that is in your ICP, but many people mistake that to mean you should only invite guests onto your show that are directly in that ICP. Your ICP cares about more than just listening to their peers, and you have an opportunity to facilitate that. If you're creating great content, you'll foster better relationships with your guests and listeners in the long run. Speaking of great content… in this episode Jason provides many great suggestions on how to repurpose your episode content, and there are a few in particular we want to highlight and add: Providing podcast content as assets to your sales team. Not only the full episodes, but also the micro-clips and potentially blog recaps. Creating a blog summary, though simply providing a transcript won't be enough to have any impact on SEO, and likely isn't enticing enough for someone to read unless they know the person on your show or have immense interest in the topic being discussed. We recommend  a recap style format like this one. While it does take longer (about an hour for each of our episodes) it's well worth it. Focus on the micro-content. You and your team will likely have significantly more reach on social media than you will via the podcast directories—and people on social media have short attention spans. Prioritize 2-3 short-clips from your recordings in the form of video or audiograms.  Now for the fun part—measurement—how do you measure whether your B2B podcast is successful? There are several quantitative and qualitative indicators we recommend: Are the right people (people in your ICP) engaging with the content on social media? Is your sales team leveraging podcast content assets in their outreach? Is it helping them have more conversations? Is your sales team using the podcast guest invite as a way to start conversations with prospects? Are you seeing increased brand search traffic after the podcast launches? Are prospects mentioning the podcast in their lead submission forms or on sales calls?  If this episode does anything for you, it should give you the permission and tools to start creating your own podcast. Get started and let us know how it goes! We're happy to connect if you have any questions along the way. A bit more about Jason:Jason has over a decade developing strategies for everything from niche consultancy firms to enterprise technology businesses. He believes B2B marketing is broken and is on a mission to fix it. Jason shares some of his learnings on how to do better marketing in his weekly newsletter, The B2B Bite, and interviews other amazing audience builders on his podcast, B2B Better.  Helpful Links & Resources: Jason''s LinkedIn Profile: https://www.linkedin.com/in/jason-bradwell-40b45751/ Jason's podcast: https://b2b-better.buzzsprout.com/ Jason's newsletter: https://b2bbite.substack.com/ Connect with Mike & Gaby at Proofpoint: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint YouTube Channel: http://bit.ly/ProofpointonYouTube Proofpoint Website: www.proofpoint.marketing

On today's episode, we dive into all things sports, theatre and podcasting with the amazing Jason Bradwell, Sr. Director of Marketing at Deltatre. As Jason says, the company "is the best kept secret in sports broadcasting.”  While Deltatre is fascinating in its own right, the success story we discussed was even more so—how to leverage a podcast to generate social proof, credibility and trust with potential customers, in industries where customers aren't terribly eager to provide/approve case studies. Jason and his team launched a podcast last year called Field to Fan, which has allowed them to get in front of 4 - 5 clients that had gone cold prior to then.   What you'll learn in this episode: A podcast isn't meant to be a sneaky play to get a customer to talk about your product, but it can happen naturally if there is no pressure. How to set measurement targets and benchmarks for your podcast. How to sell the ideas of starting a podcast to leadership. Why Jason believes every marketer should take an improv class. How to create a podcast on a shoe-string budget. How to repurpose podcast episode content. The two key functions of marketing—demand generation and brand building—and how they (should) play together. Jason's recommendations for company sponsored podcasts: Make sure you allow your customers (and other guests) to review the final episode content before pushing it live, to ensure that they are happy with what is going out there. Choose how you will measure the impact of your podcast. HINT: it doesn't need to be listenership and downloads unless your goal is to compete with media companies. Consider whether launching a podcast will make you a “big fish in a small pond” in terms of competing with competitors. Start small—don't worry about a professional studio or hiring a professional host. Don't over-prepare. It's ok to have a guideline, but focus on having real conversations rather than forcing it down the path you planned to take. Share the podcast with your sales team so they can share it with their networks. Focus on building real relationships with your guests. You'll need to listen to the full episode if you want to hear the Lightning Round, but here are a few highlights: Jason doesn't know his blood type… and apparently neither does Mike! Jason is very excited in testing out Clubhouse or Twitter Spaces this year for B2B marketing. Don't use the phrase “move the needle” around Jason... Proofpoint's POV:We at Proofpoint are obviously very much in support of podcasts as a viable marketing channel. We've launched two podcasts: this one and another show called Mixing Business with Pleasure (currently on hiatus). We've met some amazing people through podcasting. Some of our guests have turned into amazing friendships and connections, while others have turned into real business opportunities. But the most important part is how it's allowed us to create a content engine. You may come across some that will tell you that they only way to measure a company podcast is by the number of business conversations generated. We strongly disagree, for two reasons: Most people have caught on to this trick and are wary of the “podcast sales pitch." By doing this you are potentially creating an incentive for mediocre content, which won't help you across all the other channels you could leverage this content on. Sure, you can focus on building a niche audience that is in your ICP, but many people mistake that to mean you should only invite guests onto your show that are directly in that ICP. Your ICP cares about more than just listening to their peers, and you have an opportunity to facilitate that. If you're creating great content, you'll foster better relationships with your guests and listeners in the long run. Speaking of great content… in this episode Jason provides many great suggestions on how to repurpose your episode content, and there are a few in particular we want to highlight and add: Providing podcast content as assets to your sales team. Not only the full episodes, but also the micro-clips and potentially blog recaps. Creating a blog summary, though simply providing a transcript won't be enough to have any impact on SEO, and likely isn't enticing enough for someone to read unless they know the person on your show or have immense interest in the topic being discussed. We recommend  a recap style format like this one. While it does take longer (about an hour for each of our episodes) it's well worth it. Focus on the micro-content. You and your team will likely have significantly more reach on social media than you will via the podcast directories—and people on social media have short attention spans. Prioritize 2-3 short-clips from your recordings in the form of video or audiograms.  Now for the fun part—measurement—how do you measure whether your B2B podcast is successful? There are several quantitative and qualitative indicators we recommend: Are the right people (people in your ICP) engaging with the content on social media? Is your sales team leveraging podcast content assets in their outreach? Is it helping them have more conversations? Is your sales team using the podcast guest invite as a way to start conversations with prospects? Are you seeing increased brand search traffic after the podcast launches? Are prospects mentioning the podcast in their lead submission forms or on sales calls?  If this episode does anything for you, it should give you the permission and tools to start creating your own podcast. Get started and let us know how it goes! We're happy to connect if you have any questions along the way. A bit more about Jason:Jason has over a decade developing strategies for everything from niche consultancy firms to enterprise technology businesses. He believes B2B marketing is broken and is on a mission to fix it. Jason shares some of his learnings on how to do better marketing in his weekly newsletter, The B2B Bite, and interviews other amazing audience builders on his podcast, B2B Better.  Helpful Links & Resources: Jason''s LinkedIn Profile: https://www.linkedin.com/in/jason-bradwell-40b45751/ Jason's podcast: https://b2b-better.buzzsprout.com/ Jason's newsletter: https://b2bbite.substack.com/ Connect with Mike & Gaby at Proofpoint: Mike's LinkedIn Profile: https://www.linkedin.com/in/mikegrinberg/ Gaby's LinkedIn Profile: https://www.linkedin.com/in/gabriellaisrael/ LinkedIn Company Profile: https://www.linkedin.com/company/proofpoint-marketing-llc Proofpoint YouTube Channel: http://bit.ly/ProofpointonYouTube Proofpoint Website: www.proofpoint.marketing

In this second episode with Thibaut Briere (actually one single recording but Thibaut had a lot to share!), we are focusing on the Asian market, its complexity and how crucial it is to test this market. How, will you ask! Thibaut advises to build your website with a different landing page for each country. This way, you can test your messaging per country… He also explains how to use Facebook ads and LinkedIn. Another episode full of concrete tips! What is important is to learn about your market while according to him, the future of marketing will be driven by a s”ocial media fatigue”; COVID and digitalisation have seen an increasing traffic on social medias but without actions taken by users. As a result, the cost of ads has decreased but their efficiency as well! For Thibaut, it's not enough to publish, you need quality content with a proper branding and messaging; “there is no shortcut in marketing”. To contact Thibaut: https://www.linkedin.com/in/thibautbriere/   Become a member of the Startup&angels community (free) >> https://startupsandangels.ramenlife.co/home and build your network, find your investor, meet your co-founder, share with your peers, connect with customers and make things happen! This podcast is sponsored by Australiance, your recruitment and business partner in APAC.   Like Marketing? Listen to Jason Bradwell's podcast "B2B Better" where he interviews marketing experts and shares actionable advice on strategy, content, digital, communications & more...: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS84MTEzNTIucnNz?sa=X&ved=0CAMQ4aUDahcKEwiY7bHj5ZvvAhUAAAAAHQAAAAAQAg   Podcast production: Sophie Champagne Linkedin: https://www.linkedin.com/in/sophie-champagne-63a89351/    See omnystudio.com/listener for privacy information.

In this second episode with Thibaut Briere (actually one single recording but Thibaut had a lot to share!), we are focusing on the Asian market, its complexity and how crucial it is to test this market. How, will you ask! Thibaut advises to build your website with a different landing page for each country. This way, you can test your messaging per country… He also explains how to use Facebook ads and LinkedIn. Another episode full of concrete tips! What is important is to learn about your market while according to him, the future of marketing will be driven by a s”ocial media fatigue”; COVID and digitalisation have seen an increasing traffic on social medias but without actions taken by users. As a result, the cost of ads has decreased but their efficiency as well! For Thibaut, it’s not enough to publish, you need quality content with a proper branding and messaging; “there is no shortcut in marketing”. To contact Thibaut: https://www.linkedin.com/in/thibautbriere/   Become a member of the Startup&angels community (free) >> https://startupsandangels.ramenlife.co/home and build your network, find your investor, meet your co-founder, share with your peers, connect with customers and make things happen! This podcast is sponsored by Australiance, your recruitment and business partner in APAC.   Like Marketing? Listen to Jason Bradwell's podcast "B2B Better" where he interviews marketing experts and shares actionable advice on strategy, content, digital, communications & more...: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS84MTEzNTIucnNz?sa=X&ved=0CAMQ4aUDahcKEwiY7bHj5ZvvAhUAAAAAHQAAAAAQAg   Podcast production: Sophie Champagne Linkedin: https://www.linkedin.com/in/sophie-champagne-63a89351/    See omnystudio.com/listener for privacy information.

Who doesn't love a full circle moment? Sit down with my special guest and former colleague — Georgia Mayer — and I as we discuss: Her amazingly photogenic pup, named Finn Overcoming imposter syndrome Developing the ability to identify and combat burnout and so much more. Join us on this windy Sunday morning, and settle in for some self care.