Podcasts about distribution channels

Hot on the heels of a real life internal fraud disaster for one of his clients, this episode is top of mind for Jason. Listen for actions you can take right now to protect your business. Movies portray embezzlement as a big-money, high-flying romp. Fact is decidedly different than fiction—and surprisingly common!  Jason dives into the realities of pink-collar crime with Kelly Paxton, a workplace dishonesty expert, fraud educator, and host of the Fraudish podcast. The pair offer case studies that expose the motives behind the misconduct, company culture's role in fostering opportunities for theft, and how small withdrawals add up to big financial headaches.  CONNECT WITH JASON LinkedIn CONNECT WITH KELLY LinkedIn GET THE BOOK Embezzlement: How To Detect And Investigate Pink Collar Crime *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited & mixed by The Creative Impostor Studios.  Special thanks to our sponsors for this episode: Connected Peers, providing virtual communities for wholesale distributors; and INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry.

Want to know a time-tested business secret? Commitment to the long game always pays off. Vic Wilson is a virtuoso practitioner of that adage. Decades before immigrating to the US and taking over as head of sales at voestalpine Böhler Welding, the Canadian-born Wilson was busy forging relationships across the country.  Jason caught up with Vic to discuss what it means to build a successful 35-year career one connection at a time. The pair also explore the welding industry's challenges due to new US tariffs, the benefits of co-op membership, and the satisfaction of giving back. CONNECT WITH JASON LinkedIn CONNECT WITH VIC LinkedIn voestalpine Böhler Welding *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited by The Creative Impostor Studios  Special thanks to our sponsors for this episode: Profit2, helping distributors charge the right price; and INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry.

Aaron Nosbisch is the founder and CEO of BRĒZ, a cannabis social tonic beverage designed as an alcohol alternative that offers a euphoric, feel-good effect without the downsides of alcohol. He built his expertise in e-commerce from an early age, launching multiple internet brands and scaling previous ventures like MONQ (portable aromatherapy diffuser, 0 to $15 million in three years as CMO), and running Lucyd Media, the world's largest cannabis social advertising agency, which run 80% of meta ads for the cannabis space.In this episode, Aaron and Blaine explore how BRĒZ identified untapped demand, iterated their product to solve a genuine founder problem, and brought it to market with precision: leveraging lean startup methodology, subscription-first landing pages, micro-batch production, effective founder-led UGC creative, and meticulous customer service. They discuss cash flow realities, funding first runs, the role of retention in beverage DTC, and how direct-to-consumer momentum powers retail expansion and shelf velocity. Aaron also shares transparent insights on ad spend, internal ops, and the principles that fuel brand growth.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Pillars of a Successful DTC Brand2. Challenges of Scaling Beverages DTC3. Early Stage Funding and Resources Management4. Supply Chain Processes in Product Launches5. Team Building, Finding the Right Partners6. Pre-Launch and Launch Strategies7. Testing and Iterating Ad Campaigns8. Founder-Led Content in Advertising 9. Guerrilla Strategies for Audience and List Building10. Media Buying, Optimizing CAC, and Scaling Spend11. Building AOV, Subscription, and Retention12. Customer Feedback and Iteration Cycles13. Importance of Timing and Market ReadinessTimestamps00:00 Introducing Aaron and BRĒZ05:06 The “alcohol alternative” white space and product vision13:21 Launching a DTC beverage: initial capital and inventory20:32 Validating demand, managing resource constraints25:44 First ads and sales: founder content, guerilla tactics34:07 Early CACs, ad budgets, and optimizing for LTV38:22 E-commerce vs retail: channel mix and growth phases46:50 Key takeaways & where to follow Aaron and BRĒZShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokAaron Nosbisch - Founder and CEO of BRĒZBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Most AI conversations revolve around the tech. That's understandable, given its computational superiority and unlimited potential, especially when applied to distribution. Nick Pericle, Vice President of ProfitOptics, engages in more expansive discussions, complete with sessions of task-oriented, experiential learning. Jason caught up with Nick to learn about ProfitOptics' experiential approach to creating scalable solutions and securing employee buy-in. And, yes, the pair also discuss the amazing, adaptable AI tech driving the distribution industry's evolution. CONNECT WITH JASON LinkedIn CONNECT WITH NICK LinkedIn ProfitOptics *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited by The Creative Impostor Studios. Special thanks to our sponsors for this episode: Moblico, helping businesses do more business on mobile devices; and INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry. 

When was the last time curiosity got the better of you on a business trip? In this rare solo episode, Jason explores roads less traveled. Literally. Calling on clients is what business travel is all about, but is there room in your schedule for unexpected experiences?  Are you open to making mundane travel more magical this time around? CONNECT WITH JASON LinkedIn *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited & mixed by The Creative Impostor Studios.  Special thanks to our sponsors for this episode: Connected Peers, connecting key employees in distribution's leading organizations; and INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry.  

Leading with compassion is one thing (and a good thing at that). But what if whole departments ran on a standard of sensitivity and genuine emotional concern for the people in their care, be they customers or employees? Before leaving The Granite Group to start her own consultancy, Tracie Sponenberg held the title of Chief People Officer. She's credited with shifting the company's human resources perspective towards compassion over compliance.  In this revisited episode, Jason speaks with Tracie about the impetus for this mindset change, strategies for CEOs interested in making similar upgrades to their company's HR culture, and what she's doing now to support the meaningful evolution of workforce administration. CONNECT WITH JASON LinkedIn CONNECT WITH TRACIE  LinkedIn Website *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited & mixed by The Creative Impostor Studios.  Special thanks to our sponsor for this episode: Moblico, helping businesses do more business on mobile devices; and INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry.  

Pop quiz: What does CRM stand for? Brian Gardner says there's more to the acronym than  customer relationship management. He's the Founder and CEO of SalesProcess360, a consultancy that helps distributors secure greater ROI from their CRM.  Jason caught up with Brian to learn more about the company's “reverse order” approach to picking the perfect CRM. They explore the differences between ERPs with CRM add-ons versus systems that are purpose-built for complex sales environments and touch on the industry's AI readiness. The pair also discuss how a company-wide audit before purchase can boost employee buy-in and enhance long-term CRM efficacy. CONNECT WITH JASON LinkedIn CONNECT WITH BRIAN SalesProcess 360 LinkedIn *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited by The Creative Impostor Studios  Special thanks to our sponsors for this episode: Profit2, helping distributors charge the right price; and INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry.

Relationships drive distribution. The theory holds up even as automations and AI integrations infiltrate every aspect of business. But how do personal affinity and an enduring professional alliance actually work in practice?  Darin Arnold has decades of experience forging relationships. As president of Sales Northwest, Inc., a manufacturer's rep based in Seattle, WA., he's charged with balancing the needs of distributors and manufacturers on a daily basis. Jason caught up with Darin to discuss the role that relationship-building plays in helping the agency maintain client trust, especially in the fast-paced contractor and industrial supply markets.  CONNECT WITH JASON LinkedIn CONNECT WITH DARIN Sales Northwest LinkedIn *** Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited by The Creative Impostor Studios  Special thanks to our sponsors for this episode: INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry; and Moblico, helping businesses do more business on mobile devices.

Conversations often go sideways when the topic turns to AI. Most of the anxiety stems from widespread misunderstanding about the activities this tech can and will eventually execute.  Brooks Hamilton is the guy that C-suites rely on to cut through the chatter. He's the CEO of Hamilton AI Strategy Advisors, a development service specializing in artificial intelligence for distribution. Jason caught up with Brooks to explore the collaborative opportunities that emerge when tech and team are thoughtfully integrated. Brooks also shares real-world examples using distribution data sets and gets candid about the areas where AI might not make the most sense. CONNECT WITH JASON LinkedIn CONNECT WITH BROOKS Hamilton AI Strategy Advisors LinkedIn *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited by The Creative Impostor Studios. Special thanks to our sponsors for this episode: Connected Peers, providing virtual communities for wholesale distributors; and INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry.

Voomi is an ecommerce HVAC distributor that works with OEMs and other distributors to provide an extremely wide assortment of products to customers across the U.S. The company gives their supply partners access to new customer segments and regions so they can expand their markets. Listen now to hear Voomi CEO RJ Cilley discuss the company's unique value proposition. As distribution channels and partnerships continue to evolve, it's essential to hear from the leaders building new business models that meet customers' increasingly demanding requirements.

Career pivots don't always happen on impulse or as the result of a 180º turn. More often than not, change occurs slowly until the protagonist finds themself in different but not unfamiliar territory.  That's the story with Steve Bailey, president of Bailey Safety. He parlayed a successful career in his family's distribution business into a lucrative safety consulting and training venture. Jason caught up with Steve to discover what it's like to transition from a traditional distributorship to a safety specialist focused on the construction industry and how he plans to innovate in that space. CONNECT WITH JASON LinkedIn CONNECT WITH STEVE Bailey Safety LinkedIn *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited by The Creative Impostor Studios  Special thanks to our sponsors for this episode: Profit2, helping distributors charge the right price; and INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry.

Show Notes: In this episode of Unleashed, Will Bachman interviews Bart Sayer, an expert on the beauty industry. Bart worked for nine years at the Estée Lauder Companies, most recently as the International General Manager for one of its largest brands, Clinique, managing the $1B P&L. Previously, Bart was a partner at Booz & Company (now Strategy&, part of PwC), focused on strategy and commercial transformation in the Consumer & Retail sectors. The conversation focuses on understanding the structure of the beauty market and the main drivers of value creation.   The Beauty Industry Explained Bart explains that the beauty industry is divided into four main categories: skincare, makeup, hair, care, and body. The market is divided into luxury and mass segments, with luxury beauty expected to grow between six and 8% in the foreseeable future. Taking the example of the United States, mass brands are more likely to be found in drugstores, such as Walgreens and CVs. Premium brands are more available in department stores or specialty multi, such as Sephora and Ulta, and a third channel being direct to consumer. At Estee Lauder they believed that distribution defines your equity, so prestige brands are careful about where they appear, hence the careful consideration and strict conditions associated with entering a channel like Amazon. Looking beyond the NA market, Travel Retail has been an important growth vehicle for luxury beauty brands over the past decade, though this growth has tempered in the past few years. Future growth of the beauty industry will remain defined by its two largest markets, the United States and China, while up-and-coming middle market countries will also represent attractive opportunities (e.g., India, Mexico, Brazil).   Manufacturing, Testing and Ingredients The ingredients in mass and prestige products can differ in terms of the scarcity or rarity of the actives, including use of proprietary ingredients and formulations. Formulation philosophies vary widely across different entities. Many brands, for example, put extra protections in place to ensure product safety for sensitive skin and/or to conduct rigorous allergy testing. Bart discusses the importance of clinical testing in product and research development, highlighting that it is a high barrier to entry for indie brands. He also discusses the evolution of more nimble production models, including the prevalence of contract manufacturers that can manufacture the latest ingredients and bespoke formulations in quicker and more cost-effective ways than many of the brands themselves. This approach is not binary, as L'Oreal has over 40 different manufacturing facilities worldwide. Before leaving the manufacturing discussion, Bart quickly hit upon another topic, that of the evolution to more earned media-led marketing models, whereby companies seize organic market buzz before amplifying these messages with paid media. Local vs. Global Adaptation The concept of local versus global adaptation is crucial in the beauty industry. Brands must find a locally relevant articulation of their brand essence. Large media companies often have global ambassadors who can speak for the brand, but if a local face is not available, the brand may not get the traction needed. To succeed, brands must be more reactive to local market trends, deploying local influencers, tailored messaging and selecting locally relevant forums for generating PR, both online and offline.   Indie and Newer Brands The conversation turned to the shift towards indie and newer brands in the beauty retail industry. The reasons behind the growth of the indies include lower barriers to entry on social media channels, an agile marketing model, the wide availability of contract manufacturers, and channel partners like Sephora that are focused on curating exclusive collections of the next “it” beauty brands. Often for these indie brands, the problem is not the launch itself (recruitment), but the stickiness (retention). Many of these companies struggle with repeat purchases, which are the key to success.   Sales and Distribution in the Beauty Industry Bart discussed several high growth channels, including Sephora, a leading premium beauty retailer owned by the LVMH group, travel retailer and beauty e-tailers such as Zalando and Notino. Traditional points of distribution, such as department stores and perfumeries, have seen slower growth, especially in the West (and far less so in the East). Whatever the channel, the importance of constructing good “self-navigating experience” for prestige consumers is key. Across many of these newer retailers, clean beauty is a key theme, as is green and sustainable, free of parabens, sulfates, certain ingredients and fragrances. This raises the bar for brands to prove their bona fides in terms of ingredient publishing and sourcing. The conversation then pivoted to challenges in the supply chain, including shelf life of products (especially for consumers in the East) and SKU proliferation.   Demand Forecasting Robust demand forecasting is crucial for brands to succeed to avoid out-of-stock situations and, conversely, the proliferation of excess. This can be particularly problematic when trying to create buzz and excitement with limited edition collections such as those sold over the holidays. Given profit, brand equity and sustainability concerns, rands have increasingly tried to err on the side of caution in their forecasts (FOMO). SKU periphery proliferation is another issue that brands are constantly fighting, seeking a balance between getting new out there while staying consistent and building out their portfolio. Store Design and Staffing Models In department stores, cosmetics brands often have significant control over the design of their stores, including all signage, key visuals and other elements of visual merchandising (e.g., gondola design, planogram setup). Done correctly, these can be huge differentiators. Unsurprisingly, prestige beauty brands have armies of store design, visual merchandising and staff (beauty advisor) education teams. Cost sharing with retail partners – CAPEX, staffing, promo – vary by channel and partner, thus representing a critical point in commercial negotiations (along with other topics like trade margin).   The Lucrative Nature of the Beauty Industry  The cosmetics industry is a highly lucrative business with operating profits ranging from 10 to 25%. Gross margins can be 65% or more, depending on the brand and the type of product. Highest gross margin categories include skincare and luxury fragrances. However, there is no room for complacency, with many waging a constant war to lower the cost of goods through a combination of gross to net improvements, price increases, mix optimization, promo efficiencies and, of course, manufacturing savings. A hero-product focus is needed to get scale, thus providing ballast for marketing investments. Premiumization trade trends are continuing across categories and subcategories, with no sign of these trends abating.  Timestamps: 03:30: Structure of the Cosmetics Industry and Market Segments 05:26: Specialty Channels and Distribution Strategies  07:58: Differences Between Mass and Prestige Brands 10:06: Analyzing the Cosmetics Industry: Product and Research Development  13:44: Marketing and Consumer Insights 18:33: Sales and Distribution Channels 22:49: Operations and Supply Chain  31:57: Gross Margin Analysis and Financial Performance  Website Links: #1, Beauty Market Outlook: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/the-beauty-boom-and-beyond-can-the-industry-maintain-its-growth #2, FDA Regulations of Cosmetics: https://www.fda.gov/cosmetics/cosmetics-science-research/product-testing-cosmetics #3, Risk of Indie Beauty Brands: https://cosmeticsbusiness.com/how-indie-beauty-brands-can-break-america#:~:text=Indie%20brands%20are%20greatly%20influencing,and%20most%20likely%20through%202025. #4, Beauty and Travel Retail: https://wwd.com/beauty-industry-news/beauty-features/tackling-beautys-travel-retail-conundrum-estee-lauder-loreal-clarins-bulgari-dfs-heinemann-1236682262/ #5, Green Beauty: https://www.forbes.com/sites/meimeifox/2023/12/22/green-glamour-12-clean-beauty-brands-leading-the-eco-revolution/ #6, Beauty & Supply Chain Challenges: https://www.voguebusiness.com/beauty/new-ingredients-higher-prices-reformulating-beauty-in-the-supply-crisis #7, QVC and Beauty: https://entm.ag/1wEfOci #8, Love, Indus (company referenced by Will and I during the discussion): https://loveindus.com/collections/shop?gad_source=1&gclid=Cj0KCQiAkJO8BhCGARIsAMkswyiVNdA36DRltbku4DqHeLj-dAbZxAfsVOWmkyEP6Ah9bsxaNi3L4g4aAqP4EALw_wcB Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.

Margins are slim for small distributors, especially in the food service industry. So, how does a local supplier take advantage of bespoke technology solutions without breaking the bank? Chris Elliott has the answer. He's the co-founder and head of new business development at Kimelo by Cheetah Technologies, an elegant eCommerce platform that's purpose-built for food distribution.  Jason caught up with Chris to discuss the tech company's humble warehouse beginnings, its commitment to designing financially accessible solutions, and the app's role in strengthening relationships between distributor and restaurateur.  CONNECT WITH JASON LinkedIn CONNECT WITH CHRIS Kimelo LinkedIn *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited by The Creative Impostor Studios Special thanks to our sponsors for this episode: Moblico, helping businesses do more business on mobile devices; and INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry.

Team training is hit-or-miss. Businesses either choose a generic version that doesn't directly address their industry or a vertical-specific program that's so complex the team fails to fully implement it.  Jeremy Wall has a simple solution. He's the co-founder and CEO of GoalMakers, a learning platform that bills itself as the 10-week MBA. Jason chats with Jeremy about the company's ongoing evolution, its hybrid learning environment, and its secret to providing cost-effective facilitation.  CONNECT WITH JASON LinkedIn CONNECT WITH JEREMY Website LinkedIn *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited & mixed by The Creative Impostor Studios Special thanks to our sponsors for this episode: Connected Peers, providing virtual communities for wholesale distributors, and INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry. 

Want to know a hiring secret? A self-directed development strategy can help you attract and retain top-notch talent in today's transient employment climate.  J Carlton Harwood, a consultant and 30-year vet of Ferguson Enterprises, believes that staff success isn't acquired through mandatory coursework. Instead, he champions a “hands-off,” self-directed model. Give employees autonomy and an environment where they can create unique improvement plans. Jason welcomes Carlton to share talent development lessons learned throughout his enviable career. They also discuss strategies for turning challenging company assignments into golden career opportunities. CONNECT WITH JASON LinkedIn CONNECT WITH CARLTON Email LinkedIn For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited & mixed by The Creative Impostor Studios  Special thanks to our sponsors for this episode: Profit2, helping distributors charge the right price, and INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry.  

The future of HVACR distribution is already here. But if your company is solely focused on the impending changeover to more eco-friendly components, it's missing out on future-proofing the industry's workforce. Rhonda Wight is miles ahead on both fronts. As CEO of Ohio-based Refrigeration Sales Corporation (RSC), she believes that developing next-gen talent is everyone's job.  Jason chats with Rhonda about her commitment to mentorship and why it's beneficial to the entire HVACR ecosystem. The pair also discuss RSC's systematic approach to budget planning and how it pays off in the long run. CONNECT WITH JASON LinkedIn CONNECT WITH RHONDA Website LinkedIn *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited by The Creative Impostor Studios  Special thanks to our sponsors for this episode: Moblico, helping businesses do more business on mobile devices, and INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry.   

This week on Revenue Rehab, our host Brandi Starr is joined by Richard Levy, an experienced MBA-level marketer with a wealth of expertise in growing brands and enhancing marketing effectiveness. Meet Richard Levy, a dynamic strategist known for his prowess in both brand and performance marketing. With a career that spans both large organizations and nimble start-ups, Richard has seamlessly blended strategic insights to drive financial success. In this episode, Brandi and Richard dive deep into the intricate world of distribution strategy and pricing considerations. They explore how traditional methods are evolving, and why understanding market diagnosis and crafting a solid strategy are crucial for effective communication. Richard also sheds light on the unique challenges faced by B2B vs. B2C dynamics and how the evolution of marketing roles is reshaping the commercial landscape. Tune in for a conversation that promises unexpected solutions to common challenges and emphasizes the importance of viewing situations from the customer's perspective. Richard's insights on the significance of the Chief Market Officer role and his approach to boosting brand salience over mere awareness are not to be missed.  Bullet Points of Key Topics + Chapter Markers:  Topic #1 Distribution Strategy: Direct vs. Intermediaries [07:15]  Richard Levy emphasizes, "Deciding whether to go direct to consumer or through intermediaries such as retailers or wholesalers is crucial. It fundamentally impacts your financial model and your pricing strategy. It's not just a logistical choice; it's a strategic decision that can make or break your market approach." Topic #2 The Evolution of Pricing Strategies [14:42]  "Traditional pricing methods are becoming obsolete," says Levy. "Today, pricing has to be a multifaceted approach, considering competition, value perception, and cost structures. The old one-size-fits-all model simply won't cut it in today's dynamic market environment."  Topic #3 The Role of Market Diagnosis and Strategy in Communications [22:10]  Levy asserts, "Too often, organizations jump straight into communications without the groundwork of market diagnosis and strategic planning. Effective communication stems from a deep understanding of segmentation, targeting, and positioning. You need to know precisely who you're speaking to and why before you decide how to communicate." These pointers encapsulate the essence of Richard Levy's insights on pivotal topics, from strategic distribution choices to the evolving nature of pricing and the foundational importance of thorough market diagnosis for successful communication.  What's One Thing You Can Do Today  Richard's ‘One Thing' is to shift your focus from tactics to fundamentals. “Take a step back and diagnose your market thoroughly. Understand who your customers are, what they need, and how they perceive you. Before jumping into your next communication plan or tactical move, ensure you have a solid strategy rooted in accurate segmentation, targeting, and positioning. This foundational work is what differentiates a good marketer from a great one. It's not about being louder; it's about being smarter and more strategic. Recognize that marketing is more than just communication—it's about deeply understanding and effectively meeting your market's demands.” Buzzword Banishment  Buzzword Banishment: Richard's Buzzword to Banish is 'brand awareness'. He wants to banish it in favor of 'brand salience'. Richard explains that brand awareness focuses merely on being known, whereas brand salience is about being thought of in buying situations, which is far more impactful and relevant for driving business revenue.  Links:  LinkedIn: https://www.linkedin.com/in/richardlevy1    Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live    

If your C-suite isn't entertaining conversations about artificial intelligence, is it interested in profitability? Perhaps that's not a fair assessment. Maybe the C-Suite just needs a crash course in what the technology can do for distribution.  Justin J. Johnson, founder and CEO of Motivate AI, is the perfect spokesperson for the job. Jason caught up with Justin to learn more about Motivate AI's purpose-built automated solutions for distribution and how they boost sales team performance, enhance customer engagement, and streamline the quote and order process. CONNECT WITH JASON LinkedIn CONNECT WITH JUSTIN Website Email LinkedIn *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited by The Creative Impostor Studios  Special thanks to our sponsors for this episode: Connected Peers, providing virtual communities for wholesale distributors, and INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry.

It's the one hot topic in business that never seems to go away… PRICING. If you haven't addressed your company's pricing plan in a while, Dave Roller says you're leaving good money on the table. As president of Profit2, Dave has built his career helping distributors optimize their strategy - even against e-conn's biggest names.  Though this conversion was recorded in 2020, it's as relevant as ever today. Jason and Dave break down about the art and science of pricing as well as overcoming pricing challenges - even in challenging times.  CONNECT WITH JASON LinkedIn CONNECT WITH DAVE LinkedIn Profit2 Dave@profit2.com *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited by The Creative Impostor Studios.  Special thanks to our sponsors for this episode: INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry; and Profit2, helping distributors charge the right price.

Selling your company is one of the most challenging aspects of owning a business. Longtime colleague and Distribution Team Senior Advisor, Marshall Jones knows the mental, emotional, and procedural challenges well. Those experiences put him in a unique position to assist other sellers through the process.  Jason and Marshall review a client case study highlighting critical aspects of securing a successful (and profitable!) sale and tips for avoiding deal-breaking pitfalls.  CONNECT WITH JASON LinkedIn CONNECT WITH MARSHALL LInkedIn *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth and achieve personal goals.    This episode was edited & mixed by The Creative Impostor Studios.  Special thanks to our sponsor for this episode: INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry.   

Aurelian Lis is the CEO of Dermalogica, a global skincare brand rooted in skin treatment expertise. With a background in atomic physics, laser optics, and extensive experience in the cosmetics industry, Aurelian has led Dermalogica to significant growth and innovation since taking the helm post-acquisition by Unilever.In this episode of DTC Pod, Aurelian discusses the strategies that have driven Dermalogica's success, including delegating authority to the right people, empowering employees to innovate, and effectively integrating AI and machine learning across various functions. He stresses the importance of maintaining genuine personal connections with customers and staying true to the brand's core values while proactively adapting to new trends, tech, and consumer preferences.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Growth Strategies2. Innovation and AI Integration3. Employee Empowerment4. Global Team Structure5. AI-Powered PersonalizationTimestamps00:00 Aurelian Lis's journey from physics to finance to skincare06:04 Joining Dermalogica as the CEO08:08 Dermatologica's channels and decentralized structure12:13 Delegating authority and pushing for innovation18:09 Generative AI and face mapping23:53 Dermalogica Tribe, technology, and the importance of human touch30:36 Key learnings from 9 years with Dermalogica33:33 Advice for DTC operators and foundersShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Aurelian Lis - Global CEO of DermalogicaBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Returns, warranties, and repairs are a headache for distribution. Much of that pain stems from the antiquated systems that most companies still rely on to process their returns. Alex Witcpalek, founder and CEO of Continuum.ai, recognized the optimization potential of this largely overlooked in-house activity and created the first B2B returns network for distributors and manufacturers.  Jason caught up with Alex during a recent conference in Chicago to find out what drew this ex-college footballer to distribution (and podcasting!), why Continuum.ai's platform is a perfect match for a niche operation with so many variables, and how it boosts the user's overall profitability. The pair also discuss the role that Continuum.ai's quality culture plays in attracting and keeping a top-tier workforce.  CONNECT WITH JASON LinkedIn CONNECT WITH ALEX LinkedIn GoContinuum.ai Podcast For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited by The Creative Impostor Studios.  Special thanks to our sponsor for this episode: INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry. 

Uncorking Success: Maximizing Your Winery's Potential Through Strategic Distribution Channels"Episode Description: In this episode, we dive deep into the essential role of distribution channels in expanding your winery's reach and reputation. Whether you're a boutique winery just starting out or an established brand looking to grow, understanding and optimizing your distribution strategy is key to long-term success. Join us as we explore the various distribution options available, from direct-to-consumer (DTC) models to traditional wholesale, and discuss how to choose the right mix to elevate your brand.Episode Highlights:Introduction to Distribution Channels:Overview of what distribution channels are and why they matter for wineries.The evolution of wine distribution in the digital age.Wholesale Distribution:The role of wholesalers and distributors in expanding your market reach.How to choose the right distributor for your winery and what to look for in a partnership.Negotiating terms and building strong relationships with distributors to ensure your wine gets the attention it deserves.Online Marketplaces and Retail Partnerships:Leveraging online marketplaces like Vivino and Wine.com to increase visibility.Strategies for securing shelf space in brick-and-mortar retailers and forming partnerships with restaurants and hotels.The importance of branding and packaging in retail environments.International Distribution:Expanding your winery's reach beyond borders and navigating the complexities of international trade.Understanding export regulations, tariffs, and the importance of choosing reliable importers.Tailoring your marketing strategies to different cultural tastes and preferences.The Power of Data in Distribution:Utilizing data analytics to track performance, understand customer behaviour, and refine your distribution strategy.Case studies of wineries that have successfully leveraged data to drive growth.Subscribe to our podcast! If you are a winery looking for support and strategy, email me at Mattiascarpazza@Lookingintowine.com Don't forget to leave us a review and share this episode with fellow wine enthusiasts and industry professionals! Thank you to our guest Guest: Sid Patel of Wine Competitions 

Welcome back for part 2 with the Bader boys, Jason's in-depth look at his family's distribution business with patriarch and founder of Acme Construction Supply Co, Inc., Dick Bader, and younger brother Jordan, the company's current president and CEO. As they wrap up their visit, Dick and Jordan reveal the fundamental principles that have supported Acme's thriving culture and growth initiatives. They also share the rewards of trade organization participation in this “revisited” episode.  CONNECT WITH JASON LinkedIn CONNECT WITH DICK LinkedIn CONNECT WITH JORDAN LinkedIn *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited by The Creative Impostor Studios.  Special thanks to our sponsor for this episode: INxSQL Distribution Software, integrated distribution ERP software designed for the wholesale and distribution industry.

Eli Lipshatz (AkA Lipi). Co-founder of Escala, and MultiplyMii. Today, Lipi will be discussing the most effective strategies for scaling an eCommerce business, focusing on optimizing personnel, streamlining processes, and leveraging technology to achieve growth. Highlight Bullets> Here's a glimpse of what you would learn…. Effective strategies for scaling e-commerce businessesCommon mistakes brand owners make in their businessesImportance of delegating tasks and maximizing deep workFocusing on needle-moving activities to scale the businessSystemizing processes within e-commerce businessesTools and methods for system documentationDocumenting high-level process maps, process maps, and standard operating procedures (SOPs)Meeting cadence within an organizationContinuous learning and growth in businessInfluential books, productivity tools, and individuals in the e-commerce spaceIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Eli Lipshatz (Lipi), co-founder of Escala and MultiplyMii. They discuss strategies for scaling e-commerce businesses, focusing on the need for effective delegation, prioritizing needle-moving activities, and creating efficient systems. Lippy highlights common mistakes, such as not delegating tasks and the importance of systemizing processes to focus on strategic growth. The use of tools like Miro and ClickUp for documentation is emphasized, along with the significance of meeting cadence for organizational alignment. Lipi also offers insights on managing remote teams and recommends resources for continuous learning in the e-commerce space.Here are the 3 action items that Josh identified from this episode:Action Item#1 The importance of delegation and freeing up time for impactful work.Action Item#2 Identifying key levers for business growth.Action Item#3 Creating a company wiki and SOP document to streamline operations.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTraction: Get a Grip on Your Business by Gino WickmanDeep Work by Cal NewportMiroClickUpEOS (Entrepreneurial Operating System)Scribe (productivity tools)Tango (productivity tools)Special Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh Hadley (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today, I have the pleasure of speaking with Eli Lipshatz, aka Lipi. He is the co-founder of Escala and MultiplyMii. And today, Lipi is going to be discussing the most effective strategies and intricate details for scaling e-commerce businesses, how to document your SOPs, and how to actually create something that is sustainable and scalable in order to grow. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Lipi, I started my business back in 2015 and I grew it to an eight-figure brand in seven years, but I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. I made a lot of bad hiring decisions. I had to take money from my own personal bank account in order to go fund payroll because of cash flow constraints.Josh Hadley (00:00:50) - There...

Jason corrals family patriarch and founder of Acme Construction Supply Co, Inc., Dick Bader, and little brother Jordan, current president and CEO, for an insider's look at the family business. Like all epic tales, this one comes complete with plot twists, sibling rivalry (of the genial kind), and a cliffhanger. CONNECT WITH JASON LinkedIn CONNECT WITH DICK LinkedIn CONNECT WITH JORDAN LinkedIn *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited by The Creative Impostor Studios.  Special thanks to our sponsor for this episode: INxSQL Distribution Software, integrated distribution ERP software designed for the wholesale and distribution industry.  

If entrepreneurs are known for marching to a different beat, then Jeff Peterson is an improvisational maestro. DT fans may remember Jason's conversation with the CEO of Geneva Supply in episode 21, in which the two discussed growing and expanding that company's footprint. And did he ever! Just as that business started to get predictable, Jeff stumbled upon his next entrepreneurial challenge: Interstate Music. This week, we're revisiting Jeff's second appearance on Distribution Talk: The One Where Jeff Went All In to Turn Around a 75-Year-Old Music Retailer (even though the company languished in bankruptcy and the world paused for a pandemic). He applied his extensive e-com knowledge and a lifelong affinity for live music to a new entrepreneurial challenge and has never once regretted taking on that challenge. CONNECT WITH JASON LinkedIn CONNECT WITH JEFF LinkedIn *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth and achieve personal goals.    This episode was edited & mixed by The Creative Impostor Studios. Special thanks to our sponsor for this episode: INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry.   

Buzzwords can shut down conversations quicker than their end users care to admit. But, when Edward Kuo employs terms like “collaborate” and “innovate” to describe his role as executive director of the Commercial Vehicle Solutions Network (CVSN), he can back them up with decades of association experience and a successful track record of advocating for an entire industry, not just the members of his organization.  Jason and Edward chat about the value associations provide businesses beyond their membership, the challenges of attracting younger workers to a career in distribution, and the art of bringing industry competitors together for the good of all.  CONNECT WITH JASON LinkedIn CONNECT WITH EDWARD LinkedIn *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited by The Creative Impostor Studios. Special thanks to our sponsor for this episode: Connected Peers, providing virtual communities for wholesale distributors.

An enterprise resources planning (ERP) system is great…until it's not. But, before you sign on the dotted line for your first warehouse management system (WMS), have you given serious (and honest) thought to how your growing pains might manifest in that pricey new platform?  Casey Winans has. He's the founder and CEO of Fullstride, an independent advisory firm purpose-built to ensure smooth transitions from ERP to WMS. Jason chats with Casey about the art and science of a successful upgrade and how to perform an internal review of warehouse processes and employee engagement before making the move to WMS. CONNECT WITH JASON LinkedIn CONNECT WITH CASEY LinkedIn *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited by The Creative Impostor Studios.  Special thanks to our sponsor for this episode: INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry. 

The conversation explores the concept of attention as a driving force in the crypto market, particularly in the context of meme coins. It discusses how attention influences demand and behavior, and how it can be a valuable asset in itself. The conversation also touches on the importance of distribution and capturing attention in the success of crypto projects. It examines the role of fundamentals in the market and how attention can drive price and technology improvements. The conversation concludes with a discussion on how crypto has the potential to disintermediate the Web2 model of monetizing attention through the use of tokens. The conversation explores the impact of meme coins and the attention economy on the crypto space. It discusses the beauty of meme coins as they are not trying to be something they are not, and the pure speculation they represent. It also highlights the difficulty of disintermediating incumbents in the web2 space and the importance of the application layer in web3. The conversation delves into the potential of tokens as a new distribution channel and the ability to connect creators with fans. It also explores the role of AI in changing the way we interact with the internet and the potential for AI to disrupt the advertising business models of big tech giants. The conversation concludes with a discussion on the net impact of meme coins and the attention economy on the crypto space. Kevin's Twitter - https://x.com/Kevin_Kelly_II Michael's Twitter - https://x.com/mrink0 Chapters 00:00 Introduction and Inspiration for the Report 04:25 The Long-Term Value of Attention 09:44 Distribution Channels and Capturing Attention 23:40 Disintermediating the Web2 Model with Tokens 33:38 The Beauty and Speculation of Meme Coins 34:57 The Importance of the Application Layer in Web3 40:16 Tokens as a New Distribution Channel 46:42 The Potential of AI in Changing Internet Interaction 53:40 Debating the Net Impact of Meme Coins and the Attention Economy Disclosures This podcast is strictly informational and educational and is not investment advice or a solicitation to buy or sell any tokens or securities or to make any financial decisions. Do not trade or invest in any project, tokens, or securities based upon this podcast episode. The host and members at Delphi Ventures may personally own tokens or art that are mentioned on the podcast. Our current show features paid sponsorships which may be featured at the start, middle, and/or the end of the episode. These sponsorships are for informational purposes only and are not a solicitation to use any product, service or token. --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-delphi-podcast/message

You've defined the company's core values, but have you gotten specific about the behaviors that support those lofty goals? Brian Blaushild, the president of Famous Supply, has, and his commitment to these fundamentals is reflected in the company's superb culture.  Jason caught up with the fourth-generation leader to learn more about the Famous 40 Fundamentals and how those principles have impacted everyday operations at the multi-branch HVAC supplier. The pair also discuss promoting from within and the meticulous succession plan that prepared Brian for the top job at Famous. CONNECT WITH JASON LinkedIn CONNECT WITH BRIAN LinkedIn *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited by The Creative Impostor Studios.  Special thanks to our sponsor for this episode: INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry. 

There's a reason for all the chatter around artificial intelligence on Distribution Talk: early adopters gain a competitive edge that's hard to beat. Jason Bader welcomes Jason Sullivan, founder and CEO of Distro AI, to expand on the AI conversation.  They discuss Distro AI's process for leveraging vast amounts of raw data (think: key industry insights and thousands of product SKUs) to create rep-friendly, real-time recommendations that boost sales and customer satisfaction. The pair also preview AskA2L, Distro's intuitive AI chat feature purpose-built for HARDI. CONNECT WITH JASON BADER LinkedIn CONNECT WITH JASON SULLIVAN LinkedIn Email *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited by The Creative Impostor Studios.  Special thanks to our sponsor for this episode: Moblico, helping businesses do more business on mobile devices.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're joined by Hans Harris, Growth Director at BrüMate, the nine-figure drinkware and cooler brand, as well as Sam Barati, VP of Customer Success at Tapcart. https://tapcart.com We'll be diving into the strategy behind BrüMate's wildly successful mobile app, which leads all sales and distribution channels in conversion, AOV, and customer LTV. Key Insights: Boosting Customer Retention: Discover how BrüMate's mobile app drives additional revenue incrementally outside traditional channels, and has led to higher conversion rates, AOV, and customer lifetime value. App-Exclusive Strategies: Learn about the app-exclusive products and promotions that have significantly driven app downloads and engagement. Cost-Effective Engagement: Understand why push notifications via the mobile app are more effective and cheaper than traditional SMS and email marketing. More Aggressive Acquisition: BrüMate's mobile app allows for are more reliable & efficient sales channel that has led to increases in MER Why Listen? Learn from a Nine-Figure Brand: BrüMate's experience offers valuable insights for any DTC brand looking to scale. Tactical App Strategies: Get practical tips on using mobile apps for customer retention and revenue growth. Real-World Success: See how BrüMate's app strategy translates into tangible business results. Topics eCommerce Strategy, Sales Channels, Distribution Channels, Mobile App, Customer Engagement, Conversion Rates, Average Order Value (AOV), Customer Lifetime Value (LTV), Multi-Channel Retail, Omni-Channel Marketing, Digital Marketing, Customer Experience, Push Notifications, Retention Strategy, App Downloads, Exclusive Promotions, App-Exclusive Products, Mobile Commerce, Online Shopping, Brand Loyalty, Acquisition Channels, User Experience (UX), Retail Technology, Personalization, App Engagement, Customer Acquisition Cost (CAC), Digital Sales, Growth Strategy, Revenue Optimization, DTC (Direct-to-Consumer). Reach Out: https://www.linkedin.com/in/sahandbarati/ https://twitter.com/HansHarrisMKTG https://tapcart.com https://brumate.com Timestamps: 00:00 - Introduction 02:00 - The Rise of Mobile Apps in DTC 05:00 - BruMate's Mobile App Strategy and Success 08:00 - The Power of Exclusive Content and Promotions 11:00 - Building a Loyal Community: The Role of VIP Groups 14:00 - Driving App Downloads: Strategies and Insights 17:00 - The Impact of Push Notifications and Efficiency 20:00 - Leveraging High AOV Items and Seasonal Campaigns 23:00 - Future Trends in Mobile Apps for DTC Brands Hashtags: #DTCPodcast #BruMate #Tapcart #MobileAppStrategy #Ecommerce #DTC #DirectToConsumer #AppMarketing #CustomerEngagement #BrandLoyalty #DigitalMarketing #ResilientRevenue Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Search for a list of soft skills, and you'll come across essentials like reliability, resilience, and creativity. But there's one character trait that list-makers should put at or near the top: curiosity. Jason Mattinson, president of Riverside Steel, Inc., credits his inquisitive streak for repeatedly placing him in the right place at the right time.  Jason met the Ohio-based engineer-turned-steel-fabricator at an industry event and knew that his story––and attitude––would resonate across verticals. The Jasons discuss the benefits of early-career training within a large multinational corporation, taking calculated career risks, and fostering a relentlessly curious mind.  CONNECT WITH JASON BADER LinkedIn CONNECT WITH JASON MATTISON LinkedIn *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited by The Creative Impostor Studios.  Special thanks to our sponsor for this episode: INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry. 

Hollywood loves to cast artificial intelligence as the villain. In reality, AI is more likely to win best supporting character accolades from those in the c-suite, says Nelson Valderrama, founder of Intuilize, the AI-driven firm specializing in helping distributors use analytics to optimize pricing, purchasing, and inventory management.  Jason chats with Nelson about AI's ability to sift through reams of data to unlock profitability, strengthen B2B relationships, and enhance employee productivity, not overtake humans. CONNECT WITH JASON LinkedIn CONNECT WITH NELSON LinkedIn *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth and achieve personal goals.    This episode was edited & mixed by The Creative Impostor Studios.  Special thanks to our sponsor for this episode: INxSQL Distribution Software, integrated distribution ERP software designed for the wholesale and distribution industry.

Distribution Talk fans already know that Jason's a big proponent of artificial intelligence. If you're still on the fence regarding the benefits of AI for distribution, it's time to transition away from shock and awe and into fearless adoption. A great place to start is Applied AI For Distributors, the only annual conference with sessions for both AI aficionados and the AI curious of the distribution industry.  Jason chats with Ian Heller and Jonathan Bein, PhD., co-founders of Distribution Strategy Group and creators of the event. They discuss the astounding evolution of AI from both a customer- and employee-facing perspective, simple tactics for building widespread staff confidence in the tech, and the exciting topics on tap at this year's conference. CONNECT WITH JASON LinkedIn CONNECT WITH IAN LinkedIn CONNECT WITH JONATHAN LinkedIn For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited by The Creative Impostor Studios.  Special thanks to our sponsor for this episode: Connected Peers, providing virtual communities for wholesale distributors. 

Send us a Text Message.In this episode of 'Owned and Operated,' host John Wilson and special guest Rich Jordan look into the specific challenges and strategies for home service businesses and HVAC, to navigate and thrive during the colder seasons. They explore Rich Jordan's journey from operating a business with $800,000 in sales to achieving nearly $20 million through strategic acquisitions and effective scaling techniques. His tips include the importance of memberships, the concept of proactive buyers, and tactics for managing the off-peak, mild weather seasons that typically see a decline in HVAC system sales and installations. They stress the importance of strategic scheduling, partnerships with vendors for promotions, and leveraging secondary brands to offer different price points, which can help maintain steady revenue and growth even during slower business periods.00:00 Introduction to Owned and Operated00:28 Exclusive Service Scalers Promo00:50 Catching Up with Rich Jordan: Growth and Acquisitions04:46 Navigating Shoulder Season in HVAC07:14 Leveraging Memberships for Business Growth16:43 Strategies for HVAC Sales and Proactive Buyers27:25 Concluding Thoughts and Future DirectionsEpisode Host:

In this episode of Owned and Operated, John and Jack explores the intricacies of running a home service business, focusing particularly on residential plumbing, HVAC, and electric services. The episode kicks off with a nod to Service Scalers for their exemplary assistance in managing digital advertising for home service companies. The discussion delves into the challenges and triumphs faced by entrepreneurs in the home service industry, highlighting the importance of adapting business strategies to different platforms, like LinkedIn, for growth and engagement. A significant portion of the episode is devoted to an in-depth discussion on the use of scorecards - a tool for evaluating employee performance based on key success metrics. The dialogue covers the implementation, benefits, and potential pitfalls of scorecarding, emphasizing its role in fostering accountability and improvement within teams. This practical conversation is aimed at offering insights and strategies to other home service business owners looking to optimize their operations and steer their businesses towards greater success.

“Distribution has a PR problem.” Fans of Distribution Talk will recognize that quote as one of Jason Bader's favorite industry laments. It's more than a pithy soundbite, however. The phrase is shorthand for the talent acquisition and development issues facing most small-to-mid-sized wholesale distributors.  One answer? A tiered progression plan.  On this rare solo episode, Jason discusses strategies for attracting next-generation new hires and offers tips on creating a tiered progression plan that will energize your entire staff. CONNECT WITH JASON LinkedIn *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited by The Creative Impostor Studios.  Special thanks to our sponsor for this episode: INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry. 

Today on the Owned and Operated podcast, the boys interview entrepreneur Johannes Hock, the Owner of an artificial turf company who lives in Austin, Texas. They discuss Johannes's background, how he got into the turf industry, the business model of turf companies, expansion plans, challenges of scaling, and the factors influencing the choice of new locations. If you're looking to learn more about the world of self-funded search and small business acquisitions then your favorite electrical, HVAC, and plumbing growth podcast has exactly what you need.Chapters00:00 Introduction to Owned and Operated00:34 AD - Transforming PPC Despair into Success01:08 Deep Dive with Johannes Haack: From Track to Turf02:54 Choosing Artificial Turf in Home Services05:33 Exploring the Business Model of Turf Installation07:57 Marketing Strategies and Customer Acquisition in Turf Industry12:03 Scaling Up: Processes and Expansion Strategies15:33 Vision for the Future: Aiming for a National Brand19:11 The Operational Blueprint: Systems, Processes, and People26:52 Expansion Strategy and Market Selection30:40 Final Thoughts and Where to Find JohannesEpisode Host:Jack Carr: @thehvacjack on TwitterGuest Johannes Hock: @HockJohannes on TwitterSpecial thanks to our sponsor: Service Scalers:Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers: https://www.servicescalers.com/Check out Owned and Operated Weekly Insights: a newsletter that's jam-packed with actionable growth strategies to level up your home service business. Subscribe Here: http://tinyurl.com/ownedopnewsDon't forget to subscribe!Youtube: @OwnedandOperatedPodcastX: @ownedoperatedcoSPOTIFY: https://open.spotify.com/show/10mwKIq35xzVz5qHcju3Kb?si=a2eb1f177053402d&nd=1APPLE PODCAST: https://podcasts.apple.com/us/podcast/owned-and-operated/id1560999545www.ownedandoperated.comContact us: info@ownedandoperated.com

John and Jack highlight the importance and benefits of focusing on just one main service in a home service business to boost growth and success. John points to Leaf Filter as a standout example of a company that thrived by focusing exclusively on a specific service, implying that adopting a similar model of specialization and distribution could greatly benefit their business. Throughout their conversation, they contemplate how simplification could potentially accelerate their progress toward achieving significant revenue goals.Episode Hosts:John Wilson: @WilsonCompaniesJack Carr: @thehvacjack Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business.  Subscribe to the newsletter here.Contact us:Youtube: @OwnedandOperatedPodcastX: @ownedoperatedcowww.ownedandoperated.cominfo@ownedandoperated.com

Do you know which activity is sabotaging your company's potential? All of them. Busywork across every department––from order processing to inventory management––is a real drag on employee morale, customer relationships, and the bottom line. Conventional software won't save you, but AI could. In this episode of Distribution Talk, Jason chats with Michael Delgado, founder of Canals AI, about bringing the power of AI to small and medium-sized wholesale distributors. They also discuss the investigative process that led to Canals AI's distributions-focused design, use cases, and the one significant difference between your current software package and artificial intelligence.  CONNECT WITH JASON LinkedIn CONNECT WITH MICHAEL LinkedIn *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited by The Creative Impostor Studios.  Special thanks to our sponsor for this episode: INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry.

In this engaging installment of the Leadership In Manufacturing Podcast, host Sannah Vinding is joined by Eric Slatten, President and CEO of ECS Inc International. Eric dives into the nuances of company culture within a family-owned business, emphasizing the significance of trust, communication, and genuine care amongst team members. Together, they explore the complexities of distribution channel challenges, including excess inventory and the adaptation of new strategies highlighting the importance of relationship management across business cycles. Leadership In Manufacturing Podcast - Episode 87: You can reach Eric here: https://www.linkedin.com/in/ericslatten/ For more content like this, subscribe to Leadership In Manufacturing on Apple Podcast or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit https://leadershipinmanufacturing.com/hello/ The "Leadership in Manufacturing" podcast is ranked in the top 10 best electronics podcasts worth listening to in 2024: https://podcasts.feedspot.com/electronics_podcasts/ Stay curious and keep learning Thanks for listening! Sannah PS. you can find all Leadership episodes: https://leadershipinmanufacturing.com/episodes/

Leave it to Dirk Beveridge, keynote speaker, best-selling author, executive film producer, and founder of UnleashWD, to reference ancient Greek philosopher Epicurus, comparative mythology expert Joseph Campbell, and Tatooine farmboy Luke Skywalker in the same conversation. When you're in the company of this self-professed advocate of distribution and champion of positive leadership, all of the philosophical and cultural references make perfect sense.  Jason caught up with Dirk to discuss his latest endeavor, Force For Good, a live virtual event created to empower every individual in distribution today, whether they work on the warehouse floor, in the customer service center, or up in the C-suite. CONNECT WITH JASON LinkedIn CONNECT WITH DIRK LinkedIn *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited by The Creative Impostor Studios.  Special thanks to our sponsor for this episode: Profit2, helping distributors charge the right price.

Successful change management is about knowing your audience and anticipating what they can accept and when. Whether you run a family-run distribution company or a member-owned cooperative in the professional turf, ornamental and specialty landscape vertical, that formula remains the same.  Jeff Braun, CEO of Primera Co-Op, thoroughly understands the critical moves his organization must take to excel. More importantly, he knows when to ease up before rolling out his plans. Jason chats with Jeff about his transition from major manufacturer to co-op, the pleasures and perils of taking on a new vertical, and the art of slowing down to accelerate innovation. CONNECT WITH JASON LinkedIn CONNECT WITH JEFF LinkedIn *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth and achieve personal goals.    This episode was edited & mixed by The Creative Impostor Studios.  Special thanks to our sponsor for this episode: INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry.

Can EOS® transform your company? Yes, and Charlton Keultjes not only has the case studies to prove it, but he also has the training to help you easily integrate the Entrepreneurial Operating System. Charlton is a professional EOS implementer with over a decade of experience coaching owners and leadership teams.  Jason invites Charlton to share his experiences using EOS at his former privately-held company. The pair also explore how this proven business operating system helps entrepreneurial organizations clarify, simplify, and achieve their vision. CONNECT WITH JASON LinkedIn CONNECT WITH CHARLTON LinkedIn *** For full show notes and services visit: https://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.    This episode was edited by The Creative Impostor Studios.  Special thanks to our sponsor for this episode: INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry.  

In this episode of How I Grew This, Omar Seyal, Head of Product at Cambly, joins Mada Seghete to dive into the realm of product growth, customer retention, SEO, user behavior, and personal growth in the tech industry. Cambly is an English learning marketplace where students can select tens of thousands of tutors to learn and practice English. Before Cambly, Omar was the Head of Core Product at Pinterest, Co-Founder of Egomotion, and Engineering Manager at Asurion.

Challenges of launching a brand in 2024, the shift from agencies to in-house marketing, and the importance of customer retention alongside acquisition. In this episode, Jordan West and Morgan Logsdon, experienced marketer, discuss the challenges and benefits of bringing marketing functions in-house, exploring non-traditional distribution channels for product exposure, and the potential of launching a brand in 2024. They delve into customer acquisition and retention strategies, scaling approaches, the value of first-party attribution, and the complexities of attribution models. Listen and learn in this episode!Key takeaways from this episode:The significance of balancing customer acquisition and retention to fuel successful retention marketing.The importance of first-party attribution for understanding the full customer journey and making strategic decisions based on owned data.The potential challenges with customer acquisition and retention in the DTC world.Establishing a true brand identity, understanding the unique problem the product solves, and focusing on serving a specific community.Recommended Tools/App:Triple Whale: https://www.triplewhale.com/ AppSumo: https://appsumo.com/ Recommended Sites:Uline: https://www.uline.com/ Corkcicle: https://corkcicle.com/ Today's Guest: Morgan Logsdon, Founder of Sixth House Marketing began her career in the startup world, taking on various roles as the company brought outsourced agencies in house. This led to valuable experience in direct-to-consumer marketing and product development. After working with other startups in growth and life cycle marketing, Morgan founded her own business, Sixth House Marketing. The company focuses on helping growth stage and pre-launch businesses go to market and scale, with a strong emphasis on branding.Connect and learn more about Morgan and Sixth House:LinkedIn: https://www.linkedin.com/in/morganmjenkins/ Website: https://www.sixthhousemarketing.com/ This episode's sponsor is OneClickUpsell- increases your Shopify revenue 10–20% by offering your customers highly-targeted upsells and cross-sells on every purchase. OneClickUpsell is the original upsell app for Shopify, and it's highly-profitable upsell funnels have already made half-a-billion dollars (that's BILLION with a “B”!) in additional revenue for their users! Don't miss out on another dollar in free upsells. Learn more here: OneClickUpsell Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners that we have decided to offer a free e-commerce Growth Plan for your brand! To learn more, click here: upgrowthcommerce.com/grow

Rikin Diwan is the CMO and Chief Growth Officer at soona, the world's first virtual content studio.In this episode, we chat with Rikin about the intersection of AI and human creativity when it comes to content creation. We pick apart the nuts and bolts of storytelling and authenticity in marketing, the dynamic evolution of the creative content, and the unique challenges of marketing in e-commerce.Episode brought to you by More StaffingJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. The Role of AI in Content Creation2. Marketing and Storytelling3. Evolving Market and Content Production4. Financial Acumen in Business5. Performance-Based Marketing6. Creator Relationships and Distribution Channels7. Case Study: Marketing at Uber8. Adaptive Marketing Playbooks 9. Consistency in Company Messaging10. Soona's Platform and ToolsTimestamps03:58 Focus was product, now into marketing leadership.09:06 Promoting bike share program, unique city permits.12:03 Strategy for customer retention through creative marketing.15:29 Embracing simplicity, disrupting with virtual shoots.17:11 Focus on B2B SaaS, not e-commerce marketing.21:20 Issues with SEO arbitrage and referral revenue.24:37 Balance performance and relationship for greater success.27:15 E-commerce and DTC learned social proof importance.29:38 Balancing budget and channel for content marketing.35:09 Utilize influencer collaboration to enhance content reach.35:57 Blurring the lines between sponsoring and whitelisting.40:05 Google AI impacting search experience and SEO.43:03 AI tools augment creatives, won't replace them.46:30 Customer understanding key in integrating tech with photography.52:32 Testing new messaging, creative freedom, feedback loop.53:33 Testing new things, grounded in value. Stay colorful.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here and our Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok ---Rikin Diwan - CMO and Chief Growth Officer at soonaBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic