Podcast appearances and mentions of jessica totillo coster

We are back with part two of my conversation with Jessica Totillo Coster, covering the State of the Product Industry survey. You can listen to part 1 by heading to prooftoproduct.com/394.  During part two of my interview with Jessica, we cover how product-based businesses are making money in their businesses, including the percentages of those that are selling wholesale vs retail vs licensing. We talk about how many revenue streams product business owners have, their gross revenue versus net revenue, what people are actually paying themselves, and the importance of paying yourself. Friends, if you are not paying yourself, you should. We have a podcast episode that helps you figure out how to start paying yourself.  We also discuss Jessica and I's thoughts on burnout in the industry, just generally as a whole, but also how to handle balancing real-life struggles while running a business.  I really appreciate Jessica taking the time to sit down with me to talk through this. She was a huge help as I was crunching the data and assessing the numbers. I do think this survey and the data will help all of us grow stronger businesses together. You can get the full results of the survey at prooftoproduct.com/2025survey. Today's episode is brought to you by our Is Wholesale Right for You private podcast! This free 12-part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series (in less than an hour), two things will be true. You'll know whether you want to pursue wholesale for your product business, and you'll have the confidence and action steps to get started with wholesale. Sign up for the private podcast today! SIGN UP You can view full show notes and more at http://prooftoproduct.com/395  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

I'm loving all the feedback that we're getting about the State of the Product Industry survey. Last week, we released two podcast episodes. One was an overview of what the report was saying, what the different stats were, and then the second episode I covered 10 opportunities that all of you should be harnessing as we continue into 2025.  Because we got such great feedback, we're going to keep this going. I asked Jessica Totillo Coster to come and analyze the survey data with me. Jessica has been on the podcast several times in the past (episode 195 & episode 319). If you're new to her, she's an e-commerce and email marketing strategist specifically for boutique owners and product entrepreneurs. She and I share a lot of the same values when it comes to building product brands, so I'm really happy that we were able to have this conversation and dissect some more of the survey data.  If you want the full report, head to prooftoproduct.com/2025survey.  We talked for a long time, so we had to split this into two parts. Today's episode is part one where we discuss the correlation between having a large number of skews to overall sales revenue, the shocking statistics of business owners who don't have their own website, Jessica's thoughts on how product based business owners are using or not using email marketing as part of their overall marketing strategy, and also why it's important to have your own email list, which email marketing platforms are best for product sellers.  They drive the most revenue, and if you're not using email marketing, you need to be. Part two of our conversation will be up on Thursday this week, so tune in to that because we are diving into the financials of product-based businesses, and it's pretty fascinating. Today's episode is brought to you by our Is Wholesale Right for You private podcast! This free 12-part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series (in less than an hour), two things will be true. You'll know whether you want to pursue wholesale for your product business, and you'll have the confidence and action steps to get started with wholesale. Sign up for the private podcast today! SIGN UP You can view full show notes and more at http://prooftoproduct.com/394  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

Are you stuck in a swirl of expert advice, tweaking your emails nonstop, but seeing zero payoff? In this week's eCommerce Badassery episode, host Jessica Totillo Coster shares a raw and relatable look at why all those “guru-approved” strategies might actually be hurting your email marketing. Inspired by a conversation with a Lounge member, Jessica breaks down the common mistakes small businesses make—like over-segmentation, over-designing, and over-testing—and why simple, consistent strategies usually win. Inside This Episode, You'll Discover: Why hyper-segmentation kills data and wastes time on small lists How to balance beautiful email design with deliverability (hint: text emails still work!) Smart testing strategies that actually give you answers Easy, high-impact lifecycle campaigns to re-engage your list How to tune out the noise and trust your own data Key Takeaway: Stop bouncing between gurus and strategies—focus on the core fundamentals that work for your business. When you stop overcomplicating things, you free up time, reduce overwhelm, and get better results.   _______ Full Episode Show Notes http://ecommercebadassery.com/327   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

Jessica Totillo Coster is an expert in eCommerce. Today, she and I are talking about how we can use eCommerce tools to make money, even when sales are down. How can we put ourselves out there to ensure people know what we're offering? Get Your Copy of My Book - https://www.ciarastockeland.com/book Get Going with the Inventory Genius Toolkit - https://www.ciarastockeland.com/offers/zsc6Rtjd Work with Me - https://www.ciarastockeland.com/work-with-me Sign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe

Jessica Totillo Coster is an expert in eCommerce. Today, she and I are talking about how we can use eCommerce tools to make money, even when sales are down. How can we put ourselves out there to ensure people know what we're offering? Get Your Copy of My Book - https://www.ciarastockeland.com/book Get Going with the Inventory Genius Toolkit - https://www.ciarastockeland.com/offers/zsc6Rtjd Work with Me - https://www.ciarastockeland.com/work-with-me Sign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe

Let's make email marketing simple, shall we? Today's episode is all about breaking down your marketing data to make smart email marketing decisions that save you time AND grow your list! Meet today's guest, Jessica Totillo Coster of eCommerce Badassery. In this episode, we talk about: - Your customer's journey with your product brand - Digital Advertising in 2024 and the importance of optimizing conversion - Ways to create enticing pop-up's and lead gen strategies to grow your email marketing list - How to nurture your customer beyond the boring welcome sequence - Understanding key data metrics that empower you to make smart marketing decisions You are definitely going to want to take notes while you listen in to the chat! About Jessica! Jessica is an eCommerce & Email Marketing Strategist for boutique owners & product-based businesses. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique, and 3 years as the ONLY employee of a 7-figure eCommerce store now she's sharing everything she learned the hard way… so you don't have to. Jessica works 1:1 with eCommerce clients, hosts the eCommerce Badassery Podcast, and is the Founder of the Lounge, an educational membership for eCommerce Business owners. Episode Mentions: Click Here for the free gift for The Buyerside Chat listeners Connect with Jessica: Website eCommerce Badassery Podcast Instagram The Lounge eCommerce Marketing MembershipCONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE! Website: kristinfishercoaching.com Follow on Instagram: @kristinfishercoaching Contact: hello@kristinfishercoaching.com

This week's episode is sponsored by Fine Lines, a west coast wholesale rep agency with showrooms in Las Vegas and Seattle representing over 50 fabulous gifts, fashion + home lines.Jessica Totillo Coster is an eCommerce and email marketing strategist for boutique owners and product entrepreneurs. She uses data and experience to help her clients figure out the next best step in their business. Jessica's a native New Yorker living in LA. She holds a degree in fashion merchandising, has over 20 years of retail experience, and made $600K in her first year as the owner of a brick-and-mortar boutique.During most of her time as a boutique owner, she was the only employee doing all the things. In Jessica's words, “that shit was crazy,” but she had the pleasure of working with some of the top experts in the eCommerce + digital marketing industries. The kind of consultants the average entrepreneur doesn't have access to.In the last few years, Jessica realized that while she loved what she did, she didn't love who I did it for. Her true passion was to support small business owners—those are her kind of people. As the founder of eCommerce Badassery, Jessica finds tremendous joy in teaching them and supporting them in making their dreams a reality.Here, Jessica walks us through her retail journey from her first job at Contempo Casual to badass business consultant, including a stint slinging dildos on the internet (yep, that's right). She also shares stories from her brick-and-mortar boutique days, why people who work in retail are the Swiss army knife of business, how eCommerce Badassery was born, and details on Jessica's offerings.  What's Inside:Stories from Jessica's 20 year career in retailWhy experience working in retail is so valuableDetails on Jessica's offeringsMentioned In This Episode:eCommerce Badassery WebsiteJessica on Instagram

Welcome to the "World's Okayest Entrepreneur," the podcast for the okay entrepreneur who doesn't have an MBA and is just figuring it out as they go.In the episode we talked to Jess from eCommerce Badassery. Jess has 20+ years in retail experience and is a true expert in email marketing. From successfully opening a brick + mortar in NY during the 2008 financial meltdown to slinging dildos on the internet, Jess has done it all. Listen for the rollercoaster of stories and stay till the end for a little hidden treasure!eCommerce BadasseryIG: https://www.instagram.com/ecommercebadasseryThe World's Okayest EntrepreneurIG: https://www.instagram.com/theworldsokayestpod/TW: https://twitter.com/wrldsokayestpodTT:https://www.tiktok.com/@worldsokayestpod

We recently did a two-part series on the State of Retail where I talked to two independent brick-and-mortar retail shop owners [episode 1] [episode 2]. This is important because we teach all of you how to sell wholesale to stores like Katie & Jen's shops and it is important that you understand the challenges that they are facing and how they are adapting to the market and how that will trickle down and affect you as a manufacturer.  Today I want to expand on that conversation with a colleague of mine, Jessica Totillo Coster of E-Commerce Badassery. Jessica is an ecommerce and email marketing strategist. You may also remember her from episode 195 of Proof to Product. Jessica works exclusively with product-based business owners — many of whom are also Paper Camp Alumni & LABS members. Jessica and I have a unique perspective on what's happening in the product space right now — observing trends with sales, marketing and spotting issues before they become widespread. And, that's what our focus is on today's episode. We're sharing what we're seeing on the sales & marketing front for product-based businesses - what's working, what's not and sharing advice that you can implement right away. This episode is brought to you by our Email Marketing For Product Makers guide. 49% of our customers want to hear from us on a consistent basis, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.   If you've struggled with what to say, when to send, or how to plan out your email marketing strategies, we've got just the tool for you. This tool and the optional training have helped hundreds of product makers plan out an entire year's worth of emails.  And, the best part… they are creating templates that they can rinse & repeat year after year.   DOWNLOAD NOW You can view full show notes and more at http://prooftoproduct.com/319  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

Jessica Totillo Coster, Founder and CEO of eCommerce Badassery, delves into eCommerce SEO strategies. When it comes to eCommerce content, a common mistake is attempting to target a broad audience. In reality, successful content marketing is about attracting the perfect customer who is actively seeking the products or services you offer. Today, Jessica discusses eCommerce content marketing strategies for SEO.Show NotesConnect With: Jessica Totillo Coster: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jessica Totillo Coster, Founder and CEO of eCommerce Badassery, delves into eCommerce SEO strategies. Optimizing the on-site shopping experience is at the forefront of every successful eCommerce strategy. Whether you're a seasoned retailer or just starting out, understanding how to create an enticing online environment that seamlessly guides customers from discovery to conversion is paramount. Today, Jessica discusses on-site shopping experience and SEO. Show NotesConnect With: Jessica Totillo Coster: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever heard of Bob’s Bakery? Two years ago, they were virtually invisible on Google. Now, they’re a top search result and have doubled their sales. The magic? Improving their on-site shopping experience and fine-tuning their SEO. You can do it too. Why On-Site Experience and SEO Are Best Friends What’s the link between on-site experience…

If two witches watched two watches, which witch would watch which watch? Each witch would watch which watch belonged to which witch's wrist.

Jessica Totillo Coster is the Founder and CEO of eCommerce Badassery as well as an eCommerce & Email Marketing Strategist for scrappy entrepreneurs. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique, and 3 years as the only employee of a 7-figure eCommerce store, now she's sharing everything she learned the hard way… so you don't have to.On this episode, we discuss a wide variety of topics including customer acquisition vs retention, general email marketing and eCommerce strategy, and much more.

Jessica Totillo Coster is an eCommerce and email marketing specialist and is joining me for a conversation about a few quick wins related to eCommerce traffic. Listen in and learn more about how you can use and improve eCommerce in your business! Get Your Copy of My New Book - https://www.ciarastockeland.com/book Book a Consult Call - https://calendly.com/ciarastockeland/consult Get Going with the Quickstart to Inventory Genius - https://www.ciarastockeland.com/quickstart-inventory-genius (save $100 when you use code, "PODCAST")Sign Up for Free Weekly Tips and Trainings - /blog/goals-setting-tracking-measuring-achieving#section-1643058524236Please send any business inquiries to hello@ciarastockeland.com.

Jessica Totillo Coster is an eCommerce and email marketing specialist and is joining me for a conversation about a few quick wins related to eCommerce traffic. Listen in and learn more about how you can use and improve eCommerce in your business! Get Your Copy of My New Book - https://www.ciarastockeland.com/book Book a Consult Call - https://calendly.com/ciarastockeland/consult Get Going with the Quickstart to Inventory Genius - https://www.ciarastockeland.com/quickstart-inventory-genius (save $100 when you use code, "PODCAST")Sign Up for Free Weekly Tips and Trainings - /blog/goals-setting-tracking-measuring-achieving#section-1643058524236Please send any business inquiries to hello@ciarastockeland.com.

If you aren't sending out weekly or monthly emails within your small business, or if you ARE sending them out but aren't sure what to say for them to lead to actual results, then this episode is for you.Special guest Jessica Totillo Coster shares with us her top email marketing strategies to help you create a relationship with your email subscribers so they are reminded of you and are ready to buy! Email marketing is one of the most important parts of a small business and something that you can start to implement today, especially after listening to this episode and hearing Jessica's top tips and tactics to get started.Jessica is an eCommerce & Email Marketing Strategist for boutique owners & product-based businesses. She supports scrappy [female] entrepreneurs with actionable steps & strategies to grow the traffic, sales, and profit in their online stores.After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique, and 3 years as the ONLY employee of a 7-figure eCommerce store – now she's sharing everything she learned the hard way so you don't have to. Jessica works 1:1 with eCommerce clients, hosts the eCommerce Badassery Podcast, and is the Founder of the Lounge, an educational membership for eCommerce Business owners.BY THE TIME YOU FINISH LISTENING, YOU'LL​ LEARN:The top mistakes small business owners make with their email marketing - and how to avoid themThe MUST-have automations every eCommerce business should have in place to maximize exposure, customer loyalty, sales and moreWhat specific data to look at with your email campaigns to make smart decisions on how to adjust them for increased performance and resultsTop tips and tricks for coming up with email ideas on a monthly basis and what exactly to share in those emailsLINKS MENTIONED IN TODAY'S EPISODEFollow Jessica on Instagram @ecommercebadasseryGrab your copy of Jessica's mystery freebie HERE!LEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingOrder your small business daily planner & mindset journal: https://www.etsy.com/listing/1410735360

In this episode, Sam interviews Jessica Totillo Coster, the founder of Ecommerce Badassery and an email marketing expert. Jessica shares her insights on how to optimize email marketing campaigns, the importance of having a face for your brand, and the power of quizzes for lead generation. They also discuss the importance of email marketing for e-commerce businesses and how businesses can benefit from optimizing their email campaigns. The episode concludes with a discussion on the power of quizzes for lead generation and how they can help grow your email list with people who are interested in your products or services. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

On today's Lunch With Norm, we are with the founder and CEO of Ecommerce Badassery, Jessica Totillo Coster! We discuss the quick wins for e-commerce success: make more money in 24 hours. Find out the mistakes sellers make all the time, the kind of mindset you have to have to run an e-commerce store, and if you should hire someone or learn the skills yourself to build your business. Our guest is also an e-commerce and email marketing strategist for scrappy entrepreneurs.   This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch   This episode is brought to you by VAA Philippines VAA is the world's only company specializing in Virtual Assistant services for Amazon sellers. We invest significant resources in our VAs, including a thorough screening and selection process, intensive month-long Amazon training for accepted candidates, ongoing professional development, and a warm, supportive community. You can rely on your VA as a dedicated employee who will deliver consistently high-quality work on an efficient, ongoing basis. And that means peace of mind for you. For more information visit https://www.vaaphilippines.com/   This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club   This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand. This episode is brought to you by Rebaid. Attention sellers and brand owners! Are you looking for a way to reach more shoppers and promote your products? Try Rebaid! Rebaid's platform connects you with shoppers looking for great deals on exciting new products. We make it easy to offer promotional deals and handle rebate payments with seamless redemption and efficient processing. Don't just take our word for it, see why we have an Excellent rating on Trustpilot® and rave reviews from thousands of satisfied customers. Increase your sales and reach more shoppers with Rebaid today! For more information visit https://www.rebaid.com In this episode, the founder and CEO of Ecommerce Badassery, Jessica Totillo Coster, is here. Today, we discuss the quick wins for e-commerce success: make more money in 24 hours. She is also an e-commerce and email marketing strategist for scrappy entrepreneurs. This episode is brought to you by Startup Club, Rebaid, VAA Philippines, Post Purchase Pro, Jeff Schick Legal and HONU Worldwide.   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

We'll never stop saying it: the easiest people to sell to are the people you already sold to. But too many of us focus almost exclusively on new customer acquisition, instead of going back to a perfectly good well.This is especially important when it comes to eCommerce.Today, special guest Jessica Totillo Coster shares a detailed, step-by-step plan for making sure that those who buy, buy again. And keep buying. Once you've established a good customer base, you can't just assume they'll want more — you have to make sure of it.Bonus: you won't believe how much easier this makes your marketing.By utilizing Jessica's STAR framework, you can virtually guarantee that happy customers will keep coming back for more. For eCommerce, maybe more than any other kind of business, keeping the inventory moving is critical. Repeat business is the best way to ensure that. Learn how to turn customers into lifers. Click Play!SUBSCRIBE ON APPLE PODCASTS Stitcher | Spotify| Podcast Feed| How To SubscribeGive us a Rating & Review Show LinkseCommerce Badassery Free ResourcesBasecamp

We'll never stop saying it: the easiest people to sell to are the people you already sold to. But too many of us focus almost exclusively on new customer acquisition, instead of going back to a perfectly good well. This is especially important when it comes to eCommerce. Today, special guest Jessica Totillo Coster shares […] The post MBA2294 Guest Teacher – Jessica Totillo Coster – How to Get Repeat Purchases for Your eCommerce Store appeared first on The $100 MBA.

We'll never stop saying it: the easiest people to sell to are the people you already sold to. But too many of us focus almost exclusively on new customer acquisition, instead of going back to a perfectly good well. This is especially important when it comes to eCommerce. Today, special guest Jessica Totillo Coster shares […] The post MBA2294 Guest Teacher – Jessica Totillo Coster – How to Get Repeat Purchases for Your eCommerce Store appeared first on The $100 MBA.

In today's episode I'm chatting to Jessica Totillo Coster, an ecommerce and email marketing strategist for scrappy entrepreneurs all about the six email automations every jewelry business needs. Jessica is the Founder of e-Commerce Badassery and the host of the e-Commerce Badassery Podcast and she helps business owners make more money by teaching them how to grow their profit, traffic and sales in their online store.   Topics Discussed: Fluffy vs. revenue driving tasks Being intentional in your marketing Re-creating campaigns around key products The value of repetition The best e-commerce platform  Optimizing your website Key products to include on your home page The customer journey through your home page Cross-sells and up-sells Passive vs. active selling Interrupting your customers shopping experience to drive more sales Product photography for your website The Jam Experiment Limiting choice to drive sales How to help your customer make a buying decision The key component you NEED to automate Why email marketing is so valuable Using Klavio to drive sales The 6 key email automations every business owner needs Content to include in your welcome series Connecting with your customers Why you WANT to repel some people Salesy vs. value based email content Helping customers work through mindset blocks How to understand what your customer struggle with What your reviews are telling you The one book Jessica recommends all biz owners read   If you're looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You'll get my eyes on your business every single week, as well as lots of 1:1 support and will join a community of jewelry business owners all scaling their businesses together.   I've helped jewelry business owners from around the world, from those who are just starting out, tho those making multiple six-figures, build solid foundations in their business, find clarity, implement systems and proven growth strategies, and hit big goals, and I want to help you do the same. Learn more here: jewelrybusinessacademy.ca   P.S. I love connecting with you on your entrepreneurial journey! Join me on Instagram: robynclarkcoaching   ______________   LINKS MENTIONED: Website: https://ecommercebadassery.com/robyn Podcast: https://ecommercebadassery.com/podcast/ Instagram: https://www.instagram.com/ecommercebadassery/ Book: Get A Grip: An Entrepreneurial Fable . . . Your Journey to Get Real, Get Simple, and Get Results by Gino Wickman   ______________

Welcome to one of our famous expert mash-up episodes! Each of our guests have been asked for their top tip for eCommerce Success in 2023. We've been doing these episodes every January since we started – and this year the answers are even more useful and inspiring than normal. This year our guests are… Rytis Lauris from Omnisend, Sue Monhait from Gift Biz Unwrapped, Yoast SEO's Chief Operating Officer Chaya Oosterbroek, BigCommerce's Meghan Stabler, the founder of eCommerce Tech Derric Haynie, Chris Dawson from ChannelX (the rebranded Tamebay), Jessica Totillo Coster from the eCommerce Badassery Podcast, and Kelly Barner from the Dial P for Procurement Podcast. You'll also hear the thoughts of our host Chloe Thomas. Tune into this expert mash-up episode as we find out how to improve your post-purchase activity, ways to boost ROI from your ‘lower cost' channels, some powerful AI tools to deploy in your eCommerce store, how we respond to the cost of living crisis – and so much more.Create a free (or paid) Sendcloud account and get £50 free shipping for listening >> https://ecmp.info/sendcloud Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast Find out more about Treyd at https://www.treyd.io/masterplan Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

This episode features Jessica Totillo Coster, an eCommerce & Email Marketing Strategist for scrappy entrepreneurs. She teaches actionable steps & strategies to grow and scale their eCommerce businesses. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique and 3 years as the ONLY employee of a 7-figure e-Commerce store and having the pleasure of learning from the top experts in the digital marketing & eCommerce industry – she is now sharing everything she learned the hard way, so you don't have to. Learn from Jessica the importance of a good email strategy to be in the growth of an Ecommerce company. She also shares her thoughts on customer acquisition and customer retention. Discover how Jessica grows the email list outside of purchases from customers, how much she tests the offer for an email list with her clients, her preferred email service provider, and her favorite success story of one of your clients using Klaviyo. Listen as Jessica shares how to get out of the junk box and a piece of actionable advice to see some quick results with your email marketing. Episode Action Items: To find more information about Jessica's company, go to ecommercebadassery.com ABOUT THE HOST: Andy Splichal, who was recently named to the Best of Los Angeles Awards' Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com/ (https://www.makeeachclickcountuniversity.com). He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com )(https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com)), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com/ (https://www.makeeachclickcount.com)). New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com) (https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)).

Discover how to create the right content for every step of the e-commerce funnel and customer journey and start selling more online today. https://www.theagentsofchange.com/431

In this episode, I share my interview with Jessica Totillo Coster, founder of Ecommerce Badassery. Jessica's an ecommerce and email marketing strategist for boutique owners and product entrepreneurs. She uses data and experience to help her clients figure out the next best steps in their business. She's also the host of the Ecommerce Badassery podcast!! Not only was Jessica at one point, the only employee of a 7-figure ecommerce store (managing ecommerce, marketing, and more), but she was also the owner of her own multi-6 figure brick + mortar clothing boutique. She's cut her teeth in ecommerce and digital marketing, and she's learned all the best practices by finding innovative solutions to marketing challenges, even by being "scrappy". You'll probably catch on in this hour-long conversation that Jessica and I have a lot of synergy and that we both like to nerd out on digital marketing, especially when it comes to marketing for ecommerce brands.  Links mentioned in this episode: Episode Transcript - https://joyjoya.com/ecommerce-and-email-expert Sparkle Award - https://www.thisisthelast.com/ "Influence" by Robert Cialdini - https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X Ecommerce Badassery - https://ecommercebadassery.com/ Claim Your Free Gift - https://ecommercebadassery.com/joya

Jessica Totillo Coster from Los Angeles is an - former boutique owner in New York - an eCommerce & Email Marketing Strategist for product entrepreneurs. 20+ years of retail & eCommerce experience gives Jessica the ability to support female entrepreneurs in creating the right strategy for their business. After 20+ years in retail and 3 years as the only employee of a 7-figure eCommerce business, now she is working with the top experts in eCommerce, SEO, web development, and digital marketing. Topics Covered:-How to find content ideas that will attract more customers -The benefits of creating digital products -How to use your customer support inquiries in order to gain insights about what your customers want -Why you should send educational content in your email flows and much more.. For more info: https://ecommercebadassery.com/xfactor/   **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

How do I get more traffic and sales for my eCommerce business? If you're asking yourself this question, you're in exactly the right place!   Jessica Totillo Coster, a 20+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow your online store.   After building her multi-six figure brick + mortar boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she's spilling all the secrets like the straight-talking no bullsh*t New Yorker she is.   Each week, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level.   FREE Resource Library  Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff   Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!  http://ecommercebadassery.com/facebook Let's connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery   Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it's also valuable feedback for me to continue bringing you the content you want to hear.  Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy

Episode 104Jessica Totillo Coster is an eCommerce & Email Marketing Strategist for scrappy entrepreneurs. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique, and 3 years as the ONLY employee of a 7-figure eCommerce store, now she's sharing everything she learned the hard way so you don't have to. In this episode, she will specifically focus on the power of emails and why you should plan for a good email campaign regardless if it is the holiday season or not. Learn from Jessica the top email campaigns you can launch for your ecommerce business![00:01 - 05:06] Opening SegmentLet's get to know Jessica Totillo CosterWhy she's in love with ecommerce[05:07 - 11:07] Starting a BusinessHow she built Ecommerce Badassery by accidentNot everyone knows what you knowHere's how to start a businessJessica's fears in starting a business and how she overcame them[11:08 - 21:50] Making More Money for Your BusinessThe 3 ways to make more money on your businessThe difference between cross-sell and upsellHow to stay consistent with your email calendar[21:51 - 31:19] Encouraging Customers to Buy AgainHow to think of content ideas to send to customersWant some Amazon refunds? Check out GetidaPromo code: FTM400How to get people to buy again without incentives[31:20 - 41:52] Using Email AutomationsWhy Klaviyo is perfect for ecommerce businessesThe email automations to increase revenueHow to become an ecommerce badass like Jessica[41:53 - 47:44] Closing Segment Know more about Jessica in the Fire RoundConnect with Jessica!Links belowFinal words Tweetable Quotes:“[Entrepreneurship] is not a one and done. You have a few tries first before you land on the thing that really works.” - Jessica Totillo Coster“The biggest thing for me about being an entrepreneur is being able to own all of my own success and failures.” - Jessica Totillo CosterResources mentionedSELLYBook: Launch (Updated & Expanded Edition)Email jessica.totillo@gmail.com to connect with Jessica or follow her on Facebook and Instagram. Check out eCommerce Badassery to grow your ecommerce business with email marketing!DOWNLOAD these guides that helped Jessica run a 7-figure eCommerce business!------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramEmail us --> support@firingtheman.comLEAVE US A REVIEW!

Are you ready to become an eCommerce badass?! On this episode of Link Up Leaders, Francois and Lisa are chatting with Jessica Totillo Coster, CEO and Founder of eCommerce Badassery to learn SEO tips and strategies and how you can create an in-person shopping experience through an eCommerce site. --

Find Jessica online: Website: https://ecommercebadassery.com/Facebook: https://www.facebook.com/ecommercebadasseryInstagram: https://www.instagram.com/ecommercebadassery/LinkedIn: https://www.linkedin.com/in/jessicatotillo/

Scaling in ecommerce is no easy job. But if you have a tight grasp of which aspects you should focus on in your business, you’re surely going to thrive. Today, I have with me Ecommerce Badassery CEO/Founder Jessica Totillo Coster, an ecommerce and email marketing strategist who shares actionable steps for traffic, sales, and profit in putting up a successful ecom store. Jessica talks about everything that she learned the hard way in her past experience so that you don’t have to go through the mistakes that she made. What are you still waiting for? Jump into the episode now. Episode Highlights: Introduction [00:00] Jessica’s business food for thought [02:34] Business pains that Ecommerce Badassery heals [03:21] When to focus on customer retention and acquisition [07:12] Diagnosing your marketing platforms individually [9:51] What really matters in an email marketing campaign [12:03] Search Engine Optimization 101 with Jessica [15:31] Jessica’s time as the only employee of a 7-figure ecom store [24:57] Recreating in-person experience on the internet [30:31] Ways to grow your business according to Jessica [33:08] Jessica’s checklist of optimization [36:09] What Jessica thinks about the latest iOS updates [39:14] Why your business is not about you [43:03] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Ecommerce Badassery (https://ecommercebadassery.com/) About our Guest: Ecommerce Badassery CEO/Founder Jessica Totillo Coster is an ecommerce and email marketing strategist who uses data and experience to help boutique owners and product entrepreneurs figure out the next best step in their business. Connect with Jessica through her LinkedIn account. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Today's episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Will Laurenson, with Chase Dimond, Rytis Lauris and Jessica Totillo Coster among the expert panel.Black Friday and Cyber Monday (BFCM) are almost upon us. And the competition this year is going to be intense. While there are many more online shoppers than ever before, there are more than ever stores competing for those shoppers. You'll be competing against old and new eCom stores and also brick and mortar stores who've gone online during the pandemic. The hows, whats and whens of your communication could make or break your business during this BFCM. In this episode, you'll get the scoop on how to get your Email and SMS marketing ready for Black Friday and Cyber Monday.  You will get tips, hacks and best practices from three leading experts. This is a great episode for marketers and business owners preparing for the upcoming sales!This event was sponsored by our good friends at: Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.coEmarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.comPostscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.ioRecart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.comOmnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one  click away -bolt.comBeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

[00:01:04] Virginia: So how did you get to kind of get you are today? Like how did your journey come to be?[00:02:38] Virginia: That's exciting. Have you gotten busy the last couple of years then?[00:05:05] Virginia: So your clients that you work with now, what are some of the common mistakes you see them making?[00:07:19] Virginia: Who's your ideal client?[00:08:35] Virginia: So what do you, how do you get in front of those people?[00:12:34] Virginia: What are a couple of big goals that you have that you're hoping to achieve in the next couple of years?[00:13:58] Virginia: How do you feel like those goals? So implementing some courses and, and helping. That X number of female entrepreneurs. How do you think that will affect your business?[00:15:34] Virginia: Have you ever thought about doing group coaching or group masterminds?[00:18:02] Virginia: What do you feel is your number one roadblock that might be in the way of you reaching those goals?[00:21:52] Virginia: So what's the best advice you've ever received?[00:25:31] Virginia: What's the best advice you've ever given?[00:27:42] Virginia: Is there anything that you would like to share that I haven't asked you yet? Jessica Totillo CosterHome - eCommerce Badassery‎eCommerce Badassery on Apple PodcastsFacebook:Ecommerce BadasseryInstagram: https://www.instagram.com/ecommercebadassery/Virginia Purnellhttp://facebook.com/distinctdmhttps://www.linkedin.com/in/virginiapurnell/ Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallEC

In this episode, we have everything you need to know to make this year's Black Friday (and whole holiday season!) super successful for your business. Our 7 eCommerce experts share powerful advice that's going to help you make this year end on a high for your business, despite all the crazy stuff that's going on right now. Our experts include: Jessica Totillo Coster from the eCommerce Badassery Podcast 10,000 Customers' Lucy Bloomfield Digital Gearbox's Becky Hopkin Jon Tucker from Helpflow Matt Edmundson from the eCommerce Podcast Host of the Honest eCommerce Podcast Chase Clymer AND our host Chloe Thomas shares her advice too Expect to listen to this episode twice! Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

In this episode, we have everything you need to know to make this year's Black Friday (and whole holiday season!) super successful for your business. Our 7 eCommerce experts share powerful advice that's going to help you make this year end on a high for your business, despite all the crazy stuff that's going on right now. Our experts include: Jessica Totillo Coster from the eCommerce Badassery Podcast 10,000 Customers' Lucy Bloomfield Digital Gearbox's Becky Hopkin Jon Tucker from Helpflow Matt Edmundson from the eCommerce Podcast Host of the Honest eCommerce Podcast Chase Clymer AND our host Chloe Thomas shares her advice too Expect to listen to this episode twice! Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Jessica is an eCommerce strategy expert and supports female entrepreneurs. 20+ years of retail & eCommerce experience gives Jessica the ability to support female entrepreneurs in creating the right strategy for their business.After 20+ years in retail and 3 years as the only employee of a 7-figure eCommerce business, now she is working with the top experts in eCommerce, SEO, web development, and digital marketing.Jessica supports female entrepreneurs with actionable strategies and tactics to grow and scale their eCommerce businesses.Facebook URL https://www.facebook.com/ecommercebadasseryInstagram URL https://www.instagram.com/ecommercebadassery/LinkedIn URL https://www.linkedin.com/in/jessicatotilloIn this episode, we'll explore:Embracing entrepreneurship without fearHuman side of being an entrepreneurWhat you need to know before taking the leapNotes from this episode:[01:24] Jessica Totillo story from her corporate job to taking the leap[10:57] There's no perfect way of being an entrepreneur, find what works for you[15:07] Being scared is part of the entrepreneurial journey, if you are not scared you are doing something wrong[22:46] Before taking the leap make sure you validate your ideaClick here to listen!Rate, Review, and Follow on Apple Podcasts.Subscribe to our YouTube Channel for Podcast Videos.Other ways to enjoy this podcast:Join the VISIONARIES Community

On today's episode, Kunle is joined by Jessica Totillo Coster, Founder of eCommerce Badassery. Jessica is an LA-based eCommerce & Email Marketing Strategist for boutique owners & product entrepreneurs.Too many businesses jump into email marketing without a real strategy while also ignoring best practices. They get little to no results and promptly start wondering what all the email hype is about. But the fact is, when done right, email marketing still has the best ROI ($40 on every $1 you spend!). And getting it right is not rocket science!With all the awesome resources and tech available to marketers today, not leveraging email marketing is inexcusable. You need to start by building your strategy (for one quarter at a time) and leverage data as best as possible. Speaking of data, in recent months we've had multiple guests emphasising the importance of 1st party data. With the news of iOS 15, and it's changes in email reporting, we have yet another massive reason to build up 1st party data. In this episode, Kunle and Jessica talk about creating winning email campaigns in 2021. You will get to hear about how best to collect emails, which flows to use, how to prepare for iOS 15 and much more. This is a great episode for email marketing beginners and experts alike!-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'ShipBob This episode is brought to you by ShipBob. ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America. ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped. Go to Shipbob.com/2x to get $500 in free shipping credits today.GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free. 

In this episode, Rick and Jessica Totillo Coster talk about all things related to affiliate marketing for your eCommerce business. They discuss what affiliate marketing is, how to get started, and some tips that will help you along the way. 

SHOW NOTES Good Note: After a life event, she went all in on her business and replaced her day job income. Bad Note: Over extending herself before getting the people needed to help get to the next step and become more efficient. Understand who you hire for the task at hand. Start by getting someone specific for 1 specific job in your business.Take baby steps for building your ideal team. Attract Fans: You have to love being in the entrepreneur mindset when talking with anyone in your industry. Having your business based on referrals makes it that much easier. Show up to serve and create relationships. Cash Flow: Continue to do all your book keeping. You will know where all your money is at, don't check out if you outsource it to someone else. Realize how much your bare minimum is and adjust from there. Break down the numbers as best as you can. Leave 6 months of operating expenses.   THE STORY Jessica Totillo Coster is an eCommerce strategy expert and support for female entrepreneurs. 20+ years of retail & eCommerce experience gives Jessica the ability to support female entrepreneurs in creating the right strategy for their business. After 20+ years in retail and 3 years as the only employee of a 7-figure eCommerce business, now she is working with the top experts in eCommerce, SEO, web development, and digital marketing. Jessica supports female entrepreneurs with actionable strategies and tactics to grow and scale their eCommerce businesses. Learning from the top experts in the digital marketing & eCommerce industry, she loves working with female entrepreneurs and teaching the secrets of 7-figure eCommerce businesses.

Jessica Totillo Coster is an eCommerce and email marketing strategist for scrappy entrepreneurs. She teaches actionable steps and strategies to help small business owners grow their traffic, sales, and profit. After 20+ years in retail, owning her own multi-six-figure brick + mortar boutique, and spending three years as the only employee of a 7-figure online store, Jessica is now taking all of that expertise and she's sharing everything she learned the hard way... so you don't have to.Jessica works with small and big brands of all sizes and demographics.  Jessica is all about helping businesses generate traffic, sales and profit.  Jessica's even started her own subscription box company, and no doubt can help you with yours. She has helped many subscription and ecommerce brands like, JJ. Sterling, CEO of Oceanista subscription box, Laura Berens of Love & Fit Activewear, and Jessica Principe of All Girl Shave Club.Episode sponsored by Harbor Marketing Agency. Make sure to check out their new subscription offer here: https://harbormarketingagency.comGuest Links:Website: https://ecommercebadassery.comJessica's Podcast: https://ecommercebadassery.com/podcast/LinkedIn: https://www.linkedin.com/in/jessicatotillo/Instagram: http://Instagram.com/ecommercebadasseryFacebook: http://Facebook.com/ecommercebadasseryFree Resource Library: eCommerceBadassery.com/tsbsEric and Christine's Ultimate Guide for Graphic Design for Your Subscription Box Business: https://www.thesubscriptionboxshow.com/resourcesTop 10 Facebook Contributor for this Episode: Julie Ball! You can access her amazing subscription box bootcamp right here: https://ericmusick.krtra.com/t/h67apnWbBQ9cEric's Recommended Affiliate Courses:Megan MacNeill'sIndustry Leading LinkedIn Course: https://relevant-personal-branding.thinkific.com/?ref=fbfbc7 Julie Ball's Subscription Box Bootcamp 2.0 Course Link:https://ericmusick.krtra.com/t/h67apnWbBQ9cThe Subscription Box Experts Academy Course By Liam Brennan Link: https://ericmusick.krtra.com/t/jIw4to2rXSoQ Host Links:The Subscription Box Show Website: https://www.thesubscriptionboxshow.comThe Subscription Box Show Facebook Page: https://www.facebook.com/thesubscriptionboxshow.comEric Musick's email: eric@thesubscriptionboxshow.comEric Musick's Instagram: @thesubscriptionboxshow or https://www.instagram.com/thesubscriptionboxshowThe Subscription Box Show Facebook Group: https://www.facebook.com/groups/2960087864057955/To request being on TSBS, please book a call with Eric at: https://www.calendly.com/thesubboxshow

Welcome to the 34th episode of The 6 Figure Product Business Podcast.  Today we're talking with E-Commerce & Email Marketing expert, Jessica Totillo Coster of E-Commerce Badassery.   Jessica is an eCommerce & Email Marketing Strategist for boutique owners & product entrepreneurs. She supports scrappy female entrepreneurs with actionable steps & strategies to grow and scale their eCommerce businesses. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique and 3 years as the ONLY employee of a 7-figure eCommerce store and having the pleasure of learning from the top experts in the digital marketing & eCommerce industry - now she's sharing everything she learned the hard way, so you don't have to. Here are some other key takeaways from this episode:   The only 3 ways to increase revenue in your ecommerce and subscription box business Quick wins for eCommerce success - strategies and tactics for super-quick results How to increase the average order value with one shopify app What are your favourite ways to get subscription box customers to come back and buy more, vs. just waiting for their next renewal Quick ways to acquire new customers that doesn't require spending money on ads Why listening to strangers in facebook groups isn't always helping your business. Jessica's number #1 tip for all product businesses Connect with Jessica https://ecommercebadassery.com/ https://www.instagram.com/ecommercebadassery/ LEARN From Me     More of a DIYer? Growth Academy Course:  https://kerriefitzgerald.com/growth-academy-accelerator Let's Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram

We are still with Jessica Totillo Coster of Ecommerce Badassery. Some of the most important points we are tackling are emailing and building a lot of content around that and the misconception that Shopify is a marketplace. We have more in store for you today so stay tuned.   You'll Learn: The two parts of a business When talking to everyone means talking to no one How to give up being “all things to all people” How to show up as who you are and who you stand for How to get ourselves on the phone/zoom calls

We are still with Jessica Totillo Coster of Ecommerce Badassery. Some of the most important points we are tackling are emailing and building a lot of content around that and the misconception that Shopify is a marketplace. We have more in store for you today so stay tuned.   You'll Learn: The two parts of a business When talking to everyone means talking to no one How to give up being “all things to all people” How to show up as who you are and who you stand for How to get ourselves on the phone/zoom calls

Jessica Coster is an eCommerce and email marketing strategist for boutique owners and product entrepreneurs. She has been in the retail game for 20 plus years. Today we will tackle what makes sense for your business and basically decide what's going to make you money now and how to prioritize that.   You'll Learn: How to focus on building a brand around your product How email fits into funnels The reality of transitioning from Amazon to Shopify/DTC How to capture leads/grow your list Compare Paid vs Organic traffic strategies How Amazon customers vs off Amazon customers work How to get people to the site Why people hide behind their logo  

Jessica Coster is an eCommerce and email marketing strategist for boutique owners and product entrepreneurs. She has been in the retail game for 20 plus years. Today we will tackle what makes sense for your business and basically decide what's going to make you money now and how to prioritize that.   You'll Learn: How to focus on building a brand around your product How email fits into funnels The reality of transitioning from Amazon to Shopify/DTC How to capture leads/grow your list Compare Paid vs Organic traffic strategies How Amazon customers vs off Amazon customers work How to get people to the site Why people hide behind their logo  

Email marketing remains one of the most powerful and trusted tools to attract and retain customers. Our guest today is Jessica Totillo Coster, an eCommerce and Email Marketing Strategist. She founded the eCommerce Badassery amid Mailchimp and Shopify breakup. She quickly became a Klaviyo expert and is sharing her experience with us today. Her first advice? “Approach it as a two-way conversation.” In this new episode, you will learn how to create meaningful relationships with your customers and get valuable tips and tricks from our guest to generate traffic, sales, and revenue in your online store. LEARN MORE + CONTACT JESSICA TOTILLO COSTER » Website: https://ecommercebadassery.com/ » Podcast: https://ecommercebadassery.com/podcast/ » LinkedIn: https://www.linkedin.com/in/jessicatotillo/ STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www.instagram.com/voy_media/ » LinkedIn: https://www.linkedin.com/company/voy-media » Twitter: https://twitter.com/VoyMedia » Facebook: https://www.facebook.com/VoyMediaAgency » Email: Team@voymedia.com --- Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message

Jessica Totillo Coster has cracked the code on creating automated email sequences that will build customer loyalty, grow your brand, and increase your sales.   Here are the resources mentioned in the show:   Jessica: https://ecommercebadassery.com/   FREE Business Accelerator Audit https://flourishthriveacademy.com/strategy   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.    Click here to review the show: https://www.flourishthriveacademy.com/apple  Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher, or wherever you listen to podcasts.   xo, Tracy Matthews   Follow on Instagram: @tracymatthewsny @Flourish_Thrive   Clubhouse: @tracymatthews   YouTube: youtube.com/user/FandTAcademy

Jessica's been in eCommerce for even longer than me! (that's over 20 years) She's owned and run her own multi-6 figure bricks and mortar boutique, spent 6 years running a 7-figure online store, and now she's ‘the Klaviyo girl' building out clever, effective, game-changing sequences for her happy clients. In this episode we get deep into WHY you need a great post purchase campaign, and how to get it set up right. Lots of clear guidance in this one! Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Chloe is joined by a host of eCommerce experts to answer the question What is your top tip for growing an eCommerce business in 2021? And there's a lot! Covering LOADS including new customer acquistion, customer retention, live chat, SMS, capitalising on the new consumer trends and whole lot more. The answers will help you work out your plans for 2021. Our experts include Chris Dawson from Tamebay; Lucy Bloomfield of 10,000 Customers; Rand Fishkin from Sparktoro, Matt Edmundson from the eCommerce Podcast, eCommerce Badassery's Jessica Totillo Coster, Kunle Campbell from 2x eCommerce, Corinne Watson from Postscript, Sue Monhait from Gift Biz Unwrapped, Rytis Lauris from Omnisend and more. There's so much in this episode you're going to listen more than once! Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Chloe is joined by a host of eCommerce experts to answer the question What is the most important thing we learnt in eCommerce in 2020? And there's a lot! Covering everything from customer behaviour changes, the surge into online ordering, how that fits with offline retail, marketing lessons, risk mitigation, backup plans and whole lot more. The answers will help you work out your plans for 2021. Our experts include Chris Dawson from Tamebay; Ian Hammersley from Smartebusiness, Lucy Bloomfield of 10,000 Customers; Rand Fishkin from Sparktoro, Matt Edmundson from the eCommerce Podcast, Kurt Elster from Unofficial Shopify Podcast, eCommerce Badassery's Jessica Totillo Coster, Kunle Campbell from 2x eCommerce, Corinne Watson from Postscript, Sue Monhait from Gift Biz Unwrapped, Rytis Lauris from Omnisend and more. There's so much in this episode you're going to listen more than once! Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy