Eye on Digital Marketing

What are the latest updates in healthcare marketing from the American Hospital Association and the Department of Health and Human Services? The VP of Marketing from our Partner Freshpaint joins our SVP of Digital to discuss healthcare marketing strategy and how to position your organization for success in 2024 and beyond. Resources mentioned in the podcast are below: Free Gold Standard Marketing Check Freshpaint | Healthcare Privacy Hub

The public reacts to Google's recent AI search results, and it appears there are some updates to tend to. What is important to remember about AI search results and the human element? How does this affect, if at all, AI within your advertising campaigns? These questions answered and we look at TikTok's new shopping test feature that reminds us of a search engine – episode 68 is here! To talk with our team anytime on analytics and digital marketing, send an email to info@morevisibility.com 

Different from Data Archiving, Data Centralization uses large warehouses to activate and analyze your data and key factors all the time. On this episode we discuss what this process entails and explore a recent client example with one of our experts. To talk with our team anytime on analytics and digital marketing, send an email to info@morevisibility.com 

In a time where Data Transformation has never been more important, have you integrated your CRM platform with your analytics platform? Theo Bennett, Analytics Evangelist, joins the podcast to talk about the importance of doing so. To talk with our team anytime on analytics and digital marketing, send an email to info@morevisibility.com 

The department of Health and Human Services has updated their bulletin for healthcare marketers – this episode features Ray Mina, Head of Marketing at Freshpaint and Matt Crowley, VP of Digital Services at MoreVisibility – who explain more about the latest bulletin updates and how using a customer data platform can help healthcare marketers protect their data and stay HIPAA compliant.  More resources on this topic: ·       Read more about the latest HHS updates in this blog from Freshpaint ·       Download our recent webinar featuring Ray & Matt here  To talk with our team anytime on healthcare digital marketing, send an email to info@morevisibility.com 

Universal Analytics data will no longer be available after July 1st, 2024. On top of that, Google Analytics 4 only lets you go back 14 months – how will you retrieve historical data? Sergei Kogut joins the podcast to discuss GA4 maturity scores and why now is the time to start data archiving if you haven't already. Get your GA4 Maturity Score here: https://www.morevisibility.com/google-analytics-4-maturity-score/ Get help with Data Archiving here: https://www.morevisibility.com/ga4-data-archiving/ 

Over the years, Google has used Reddit as a reliable source for search results. Recently they announced an expansion that will allow Reddit to use new AI technology to enhance their platforms search results and provide Google's AI with user and platform information. We discuss how this could impact advertisers, users and the two platforms. For more AI resources visit or site www.morevisibility.com or send us an email at info@morevisibility.com. 

Many conversations begin from marketers feeling that they can be doing more and getting more out of their current digital agency. If that's you, youre not alone – and it also may not just be your agency. On this episode we share perspective and starting points on how you can evaluate the right digital marketing partner to take you to the next level. If you want to speak with our team and hear more about our digital marketing services, send us an email at info@morevisibility.com. 

This episode examines some important questions that users and advertisers are beginning to ask as AI becomes increasingly popular for digital advertising. Will disclaimers on AI become reality? Will you need to notify users that your ads feature AI? We discuss these topics and more. Looking for more tips or how we can help your digital marketing strategy? Contact us at info@morevisibility.com. 

The 2023 holiday season is here, and video ads are everywhere! But what trends are we seeing in the marketplace you should keep in mind when developing your video ad strategy? We discuss those in episode 60. Looking for more tips or how we can help your video ad strategy? Contact us at info@morevisibility.com. 

TikTok has revealed a new tool for advertisers called Creative Assistant. Using AI, advertisers now have a robust chat feature to help them research, see examples and create more engaging ads on the platform. We break down examples of how it works and why it is important to test!  Looking for more tips or how we can help your social media strategy? Contact us at info@morevisibility.com. 

A recent Google bulletin sparked conversation within the Healthcare industry around data confidentiality. Matt Crowley joins the podcast to discuss that news from Google and review potential options for Healthcare providers to ensure all data within Google Analytics follows laws, rules and regulations.   Looking for more tips or how we can help your analytics strategy? Contact us at info@morevisibility.com.

Keyword Research is not new, but the considerations and strategy that go into gaining visibility and qualified traffic are always changing. On this episode we explore those important topics your team needs to consider when completing a keyword audit for your website.  Looking for more tips or how we can help your advertising strategy? Contact us at info@morevisibility.com. 

As brands across the country in many verticals are currently in the midst of transitioning to Google Anlaytics 4, Chuck provides feedback on the top 3 challenges he has heard the most over the past month.  **Sign Up for our GA4 Webinar with Conductor on April 4th, 2023** Looking for more tips or how we can help your analytics strategy or migration? Contact us at info@morevisibility.com. 

ChatGPT is a Generative Pre-trained Transformer, and has people buzzing about the future impact it may have on the digital marketing industry. This episode explores the new platform and discusses some ways ChatGPT could be helpful to your digital strategy. Looking for more tips or how we can help your advertising strategy? Contact us at info@morevisibility.com. 

EVP of Client Services, Khrysti Nazzaro, shares some important Paid Advertising, SEO, Content and Analytics trends you should strategize for in 2023. Looking for more tips or how we can help your advertising strategy? Contact us at info@morevisibility.com. 

Data has proven that voice-overs increase video ad engagement. We discuss the importance of Google's new voice-over feature available for YouTube ads and share a real example from a major brand. Looking for more tips or how we can help your advertising strategy? Contact us at info@morevisibility.com

Episode #52 we cover how you can apply images to your Google Search Ads to not only test out the results but provide a more visual experience for users to click. Sr. Client Strategist, Catherine Stewart, joins the podcast to discuss image extensions and tips and tricks on how to use them. Looking for more tips or how we can help your marketing strategy? Contact us at info@morevisibility.com.

Episode 51 of MoreVisibility's Eye on Digital Marketing podcast, we cover the rebrand and new changes of Looker Studio (formerly known as Google Data Studio) including data blending and the amount of sources you are allowed to use without further assistance.  Looking for more tips or how we can help your analytics strategy? Contact us at info@morevisibility.com. 

Chuck sits down with MoreVisibility President, Andy Wetzler to discuss the latest industry updates and what digital marketers should be focusing on in Q4 of 2022 and beyond – including GA4, Google algorithm updates for content and your social media impact. Looking for more tips or how we can help your digital strategy? Contact us at info@morevisibility.com.

Chuck sits down with Sr Client Strategist, Catherine Stewart. Chuck and Catherine discuss tips on how you can optimize your website PDFs so they are more visible in search engines – including meta data, internal linking and ways to track PDF engagement. Looking for more tips or how we can help your SEO strategy? Contact us at info@morevisibility.com.

Chuck sits down with Google agency rep David Hinshillwood to hear straight from our Google partners how the shift from Universal Analytics into Google Analytics 4 will bring about many exciting changes in how data is collected, how reports will be generated and why this new platform is a necessary solution for your website to have. Looking for more tips or how we can help your analytics tracking? Contact us at info@morevisibility.com.

Episode 47 of MoreVisibility's Eye on Digital Marketing podcast hosts guest speaker Kelly Merbler, Founder of The Kelly Merbler Company. Kelly and Chuck discuss the power of knowing your teams strengths and how you can unlock their true potential in a remote workforce. Looking for more tips or how we can help your digital strategy? Contact us at info@morevisibility.com.

This episode ‘serves up' some similarities found in the game of tennis, as well as in your SEO strategy. Consistency is king in both cases, but what else should you be keeping top-of-mind to win at SEO that a professional tennis player should also keep top-of-mind to win their match? We explore the answers! Looking for more tips or how we can help your digital strategy? Contact us at info@morevisibility.com

Episode #45 of MoreVisibility's Eye on Digital Marketing podcast invites Chief Operating Officer, Danielle Leitch, on to discuss: The importance of knowing your team's strengths and passions versus their weaknesses and how much emphasis should be applied to these categories How a Strength-Based culture is powerful for long-term success and company retention Looking for more tips or how we can help your digital strategy? Contact us at info@morevisibility.com.

Episode 44 of MoreVisibility's Eye on Digital Marketing podcast invites Sr Client Strategist, Catherine Stewart, on to discuss Google Business Profiles: The correct cadence for auditing your profile Which areas and features you should update The impact Google Business Profiles have on search Looking for more tips or how we can help your digital strategy? Contact us at info@morevisibility.com.

Episode 43 of MoreVisibility's Eye on Digital Marketing podcast shares perspective and tips from our COO on how digital marketing teams can: Ensure collaboration from all agency partners Share more information and strategic goals Focus on growth and keeping your teams motivated Looking for more tips or how we can help your digital strategy? Contact us at info@morevisibility.com.

The latest installment of MoreVisibility's Eye on Digital Marketing podcast explores Google's new Performance Max Campaign: How does this help advertisers? What channels will ads run on? How reporting and audiences can change Learn why you should think about testing Google's Performance Max campaign. Have questions? Contact us at info@morevisibility.com.

Episode 41 of MoreVisibility's Eye on Digital Marketing podcast features our current Google Agency Development Manager, David Hinshillwood, who stopped by to discuss: The benefits of working with an agency who has a relationship with Google Why video action campaigns in YouTube are hot Perspective on Google Ads attribution modeling Have questions? Contact us at info@morevisibility.com.

Episode 40 of MoreVisibility's Eye on Digital Marketing podcast features VP of Interactive Advertising, Max Braglia, who shares is thoughts on: New transparency features in Google Ad Units What is Data-Driven Attribution and recent Google Ad updates How this new model will shape the future of your data Have questions? Contact us at info@morevisibility.com.

Episode 39 of MoreVisibility's Eye on Digital Marketing podcast features President, Andy Wetzler, who shares is thoughts on: Client relationships during the pandemic What you should focus on in Q4 MoreVisibility's upcoming Google Event on the beach! Have questions? Contact us at info@morevisibility.com.

Episode 38 of MoreVisibility's Eye on Digital Marketing podcast discusses the following GA Suite products and topics: Google Analytics and the move to GA4 Data Studio Google Optimize Have questions? Contact us at info@morevisibility.com.

Episode 37 of MoreVisibility's Eye on Digital Marketing podcast discusses the importance of the new iOS updates for advertisers: Privacy information on the app store App Tracking Transparency Approximate Location Have questions? Contact us at info@morevisibility.com.

Episode 36 of MoreVisibility's Eye on Digital Marketing podcast discusses storytelling with data and why that is so important: The difference of data-dumping vs. storytelling Knowing your audience and how to appeal to them Insights and tips from our Vice President of Interactive Advertising Have questions? Contact us at info@morevisibility.com.

Episode 35 of MoreVisibility's Eye on Digital Marketing podcast explores key tips on how you can keep up with new business during volatile times: The Importance of Thought Leadership How to Prospect Outside of Digital 2021 Digital Changes to Watch For Have questions? Contact us at info@morevisibility.com.

The latest installment of MoreVisibility's Eye on Digital Marketing podcast explores Google's new page ranking factors: Largest Contentful Paint First Input Delay Cumulative Layout Shift Learn what they mean, how they will affect your site and how we can help strategize. Have questions? Contact us at info@morevisibility.com.

As Stay at Home orders begin to lift, have you stopped to think about what your brand's Content Marketing Strategy will look like moving forward? Ultimately, before you make any changes to your marketing you should examine how your overall business will operate differently in a Post-COVID World. Tune in to this episode of MoreVisibility's Eye on Digital Marketing Podcast to unlock tips for strategizing and executing plans for Post-COVID Content Marketing. If you need assistance adjusting your Content Marketing Strategy, please contact our team of experts at MoreVisibility.

The COVID-19 pandemic has caused Marketers to reconsider their digital strategy. It is important to make strategic decisions with the correct approach and information. In this episode of MoreVisibility's Eye on Digital Marketing Podcast, Chuck Forbes breaks down: Strategies to Meet Your Audience / Customers' Needs Tips for What to Review & Update for Your Paid Ads or Website Changes to Consider for Your Google My Business And More! Listen to the Podcast now! Need help adjusting your Digital Marketing Strategy? Please contact our Online Marketing experts at MoreVisibility.

What should marketers do when the news is chaotic and the public's attention is pulled from normal day-to-day life? Adjusting messaging and delivery while maintaining resilience and calm are paramount to your Digital Marketing success. In an effort to help Marketers navigate their marketing strategy during unprecedented times, MoreVisibility's COO, Danielle Leitch, sat down with New York Times Best Seller, Peter Shankman, to discuss: Marketing Sensitivity What to Adjust, Change or Revise In Your Marketing Messaging & Channels How to Ensure Your Message Is Still Seen & Heard By Your Target Audience Ways to Bridge the Gap Between Thoughtfulness & Speed And More! Listen to Episode 31 now! About Peter Shankman Mr. Shankman is a worldwide influencer and spokesperson for brands across the globe. He is the founder of three successful startups, most notably Help a Reporter Out (HARO). As a corporate keynote speaker, he is recognized worldwide for radically new ways of thinking about the customer experience, social media, PR, marketing, and advertising.

TikTok (formerly known as musical.ly) is an on the rise social media platform for creating, sharing and discovering short music videos. The app was used by a young demographic as an outlet to express themselves through singing, dancing, comedy, and lip-syncing. Now, TikTok has become a video-sharing social networking service that is becoming hard to ignore, especially for B2C Marketers. In this episode of MoreVisibility's Eye on Digital Marketing Podcast, Chuck Forbes sits down with Guylaine Cadorette to take a dive deep into TikTok, including: TikTok's User Demographics How to Creating a Winning TikTok Organic Social Strategy Paid Advertising Opportunities And Much More! Listen to the Podcast now! Contact us today and our experts will collaborate with you to provide a roadmap to kickstart or improve your Social Media Marketing.

Despite the emergence of other online marketing channels, SEO still stands at the forefront of many Digital Marketing strategies and is a fundamental source of website traffic. However, it is important to keep in mind that SEO is not a “set it and forget” type of effort. Tune in to this episode of MoreVisibility's Eye on Digital Marketing Podcast to learn how continuous SEO helps you maintain page rankings, in addition to: Ensuring Your Website is Optimized for Search Engine Algorithm Updates Adapting to User Behavioral Changes in Search And More! Need help with building a solid SEO foundation? You've come to the right place! Request a Complimentary Consultation from the SEO Experts at MoreVisibility.

Whether you want to boost leads or attract more qualified candidates, Social Media Advertising can help you accomplish your business goals. However, when it comes to B2B Marketing, LinkedIn is one of the best marketing platforms for reaching and targeting a professional audience. In this installment of MoreVisibility's Eye on Digital Marketing podcast, our Interactive Marketing experts will focus on what has changed in the platform for 2020, as well as: The Sophisticated Audience Targeting Options Available Top Considerations for Each Ad Unit to Keep in Mind Before Testing Which Types of Ad Assets & Offers Are Currently Seeing Success And More! Press Play Now! If you're ready to start driving valuable results with your LinkedIn campaigns, please contact our Interactive Advertising experts at MoreVisibility.

In the late ‘90s, Search Engine Marketing was a new and untapped landscape to reach and connect with a target audience online. Since MoreVisibility's inception in 1999, we've had the opportunity to witness Digital Marketing's growth and evolution. In Episode 27 of MoreVisibility's Eye on Digital Marketing podcast, Chuck Forbes sits down with MoreVisibility's President and Co-Founder, Andrew Wetzler, to discuss: MoreVisibility's Origin Andrew's Inspiration for His New Book Tactics to Employ to Drive a Profitable Digital Marketing Program And Much More Listen to the Podcast Now! Download your free copy of Lightning In A Search Engine: Nine Facts About Hyper-Profitable Digital Marketing Programs today!

As you may know, a blog is a very important part of your onsite content. However, with millions of blog posts on the internet and more being created every day, it's easy to get overwhelmed by how to stand out and make sure your brand's voice is heard. Tune in to this episode of MoreVisibility's Eye on Digital Marketing Podcast and discover best practices to improve your blog's SEO rankings, grow engagement and much more! Press Play Now! Looking for blog writing, strategy and management services? You've come to the right place! Request a Complimentary Consultation from the SEO Experts at MoreVisibility.

It's no secret that the use of video in content marketing is on the rise. Over the last couple of years, Video Advertising has started to become a dominating force in the Digital Marketing universe.  Videos allow advertisers to nurture potential prospects or customers before they find your site, as well as increase brand awareness and/or sales. In this installment of MoreVisibility's Eye on Digital Marketing podcast, discover strategic moves and tips to help you improve the performance of your video advertising. Unlock the power of video advertising – Listen to the entire podcast today! Tired of being disappointed with your Video Advertising performance? Contact the Online Marketing experts at MoreVisibility today

LinkedIn has begun to mimic other social channels, such as Facebook, by introducing new user engagement metrics. While the platform's content continues to get more creative and change, one must wonder what adverse effects this might have for advertisers. In Episode 24 of MoreVisibility's Eye on Digital Marketing podcast, Max Braglia and Chuck Forbes discuss: LinkedIn's New Reaction Buttons How These Buttons Are Affecting Advertisers' Campaign Data The Platform's Shift in Content Type & Tone And More! Listen to the podcast now. If you are interested in optimizing or launching LinkedIn Advertising campaigns, please contact our Interactive Advertising experts at MoreVisibility.

On the path to conversion, a user may conduct multiple searches via different platforms and devices that results in interaction with multiple ads about the same product from the same advertiser. To ensure you're providing your targeting audience(s) with the best ad experience, it is vital to have ads that are sized properly for the screen or device that they're being viewed on. That's where Google's Responsive Ads and Facebook's Dynamic Ads come in! In this installment of MoreVisibility's Eye on Digital Marketing podcast, gain insights on how these ad units leverage artificial intelligence and machine learning to…  Improve the Potential Reach of Your Paid Ads  Save Marketers Time & Money Creating Banner Ads  Increase Conversions & ROI  And More! To learn the latest Responsive Ads techniques for Google Ads and Facebook, listen to the entire podcast now! Tired of being disappointed with your Paid Ad campaign performance? Contact the Online Marketing experts at MoreVisibility today.

Over the past couple of years, Google has shifted its focus away from predominantly text-based ads on the Google Display Network (GDN) to more visual ad units. However, creating various compelling ads on the Google Display network can be difficult and time consuming even for the most advanced marketers. In this installment of MoreVisibility's Eye on Digital Marketing podcast, learn how Responsive Display Ads can help advertisers:  Appear on the GDN with many different ad sizes and formats  Reach more users on more devices  Lower paid advertising costs  And more. Listen to learn how to optimize your paid online ads with Google's Responsive Display Ads. Have questions? Please contact the Interactive Advertising experts at MoreVisibility.

The rise of mobile devices and new digital technologies has caused the customer journey to change drastically in recent years. Your target audience conducts research about products/services across a variety of devices, which causes their journeys to become more fast-paced and non-linear. Integrating Google Analytics and Google Ads is a great solution to combat this. During this installment of MoreVisibility's Eye on Digital Marketing, our team of Google Certified experts explores the ways Google Analytics and Google Ads synchronization can help your brand:  Unlock Deeper Insights About Ad Performance  Build Effective Campaigns for Today's Customer Journey  Drive More Conversions  And More! If you need assistance with linking your Google Analytics and Google Ads accounts, please contact the Google Certified experts at MoreVisibility.

Whether your website needs a design “facelift” or a complete overhaul, it is imperative to include an SEO professional and an Analytics expert during your website redesign planning. In this installment of MoreVisibility's Eye on Digital Marketing podcast, our SEO experts will provide tips & insights on:  When to include an SEO specialist in your website redesign plans  The importance of an Analytics expert during this process  What to do when you don't have enough funding for a fully optimized website redesign  And More! Listen to the podcast now! If you are interested in optimizing your website design, please contact our Optimized Design team at MoreVisibility.

In this installment of MoreVisibility's Eye on Digital Marketing podcast, learn about our upcoming Women In Marketing Panel Discussion & Networking Event that will be featuring influential women from a variety of industries and unique career paths. On February 6th, attendees will take part in a 60-minute discussion during which our esteemed panel will share marketing best practices, professional insights and more. Listen to the podcast to find out more. If you are interesting in attending MoreVisibility's Women In Marketing Panel Discussion & Networking Event, register today.