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What are your summer plans? Maybe you're packing up the car for a family road trip, or whisking your partner away on a romantic getaway to an exotic destination. It all sounds amazing…but what about your podcast?Summer is a season when routines are often put on hold, but should your podcast take a break too? Today, we open up the mailbag to answer a listener's question about summer podcasting: Should you pause, switch things up, or find new ways to stay connected with your audience? Pull up a chair with us and explore creative strategies to keep your show thriving all summer long!Episode Highlights: [02:14] Empowered Podcasting T-Shirts [06:20] Improv Class Insights [11:23] Amanda's TikTok Success Story [22:54] Mailbag: Summer Podcast Plans [25:36] New Approach to Podcast Breaks [26:29] Celebrating Milestones and Reflecting [28:21] Dynamic Ads and Podcast Intros [33:08] Listener Preferences on Podcast Breaks [41:52] Podcast Shoutouts and CollaborationsLinks & Resources: The Podcasting Morning Chat: www.podpage.com/pmcJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingEmpowered Podcasting Conference 2: https://www.empoweredpodcasting.comApply to Speak at Empowered Podcasting Conference 2: www.empoweredpodcasting.com/speakersPodcasting Morning Chat on Youtube: https://www.youtube.com/@marcronickAsk Me About My Podcast T-Shirts:https://ironickpodcasting.myshopify.com/products/ask-me-about-my-podcast-speech-bubbleAmanda's Viral Video about Mr. Spinale: https://www.tiktok.com/@amandaannsharp/video/7509918260905872686Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0wBrought to you by iRonickMedia.com and NextGenPodcaster.comPlease note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or marc@ironickmedia.comWant to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b
You might have heard about dynamic ads or seen them as an option on your podcast hosting platform but don't know what they are. Dynamic ads are a great way to share up-to-date information with your listeners while still keeping your episode content evergreen. This week, episode 04 of Successful Podcasting Unlocked answers the question: What are dynamic ads and how can I use them?In this episode, I share:Using dynamic podcast ads to share current information and offers with your audience.How to properly use the pre-roll, mid-roll, and post-roll ad slots for different types of content.How long your dynamic content should be depending on the placement. Not all podcast hosting platforms support dynamic ads, so it is important to do your research when finding a platform that offers this feature.Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! LINKS MENTIONED IN THIS EPISODE:Buzzsprout* *affiliate linksProud member of the Feminist Podcasters Collective.
Four’N Twenty pies are literally baked-in to footy and Patties Food Group marketing boss Anand Surujpal gets a related proposition across his desk every week. But his challenge is to grow share through new buyers beyond “diehard footy fans” and tradies. So when the prop for the Paris Olympics landed, Surujpal saw an opportunity for a bigger demographic slice of the action by mashing live Olympics content with ads in real-time via QMS’ digital out of home network. The results were meaty: “When the campaign went live, we had unit sales lifts of up to 30 per cent,” says Surujpal. “This is on a big brand with distribution, awareness, trial, recognition.” Even better, “We've actually retained the consumers and maintained the growth … It’s had a big halo effect.” Strategy chief Christian Zavecz says QMS wanted to match Australia’s athletes in “pushing the boundaries of what can be achieved” while “bringing big brands and Australians together through the unifying power of sport”. Plus, the Olympics provided the perfect platform to prove digital out-of-home is now a broadcast medium that can deliver real-time creative responses – and results. So QMS, TBWA and Patties Food Group pulled out all the stops to make it happen. “We had a 24/7 newsroom that worked really closely with our tech team. We had a custom-built dynamic content optimisation platform that enabled us to continually publish real-time branded content featuring everything from medal moments to breaking news and live metal tallies, along with what to watch coming up,” says Zavecz. The results speak for themselves – Surujpal admits it’s opened his eyes to just how far digital out-of-home has advanced. “It has changed my perception of the medium. To have speed and accuracy, being relevant immediately, I think that's a powerful tool.” QMS now has the Milano Cortina Winter Olympics just around the corner.See omnystudio.com/listener for privacy information.
It's a loaded news day, and we've got the highlights ready for you! YouTube may be testing dynamic ads and we've got questions. What could this mean for creators? How might it compete with traditional podcast ad tools? We also dig into Podcasting 2.0's latest features and some factors for what may be holding it back. We also share a round-up of upcoming virtual and in-person events you should know about!Episode Highlights: [7:17] Lou Mongello's LinkedIn Post and Key Takeaways [16:05] Podcast Data and Trends [24:40] Discussion on Feedspot and Podcasting 2.0 [29:02] Upcoming Podcasting Events and Announcements [34:27] My 50 Over 50 Award Nomination and Watch Party Idea[36:27] Quill's Rapid Growth and YouTube's Potential Dynamic Ad Insertion [49:03] Podcast Guesting Trends and Insights Links & Resources: The Podcasting Morning Chat: www.podpage.com/pmcJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingLou Mongello's LinkedIn Post: https://bit.ly/4l7GZtmPodNews: www.podnews.net YouTube's Decoding The Algorithm: https://podnews.net/event/decoding-the-youtube-algorithm-a-guide-to-video-discoveryPodcast Standards Project: https://bit.ly/4j8D79MThe Ambies:https://podnews.net/event/events-the-podcast-academy-450 Over 50 Awards: https://bit.ly/3FpbDhtQuill Ranks #1: https://podnews.net/press-release/quill-globe-top-growingRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0wBrought to you by iRonickMedia.com and NextGenPodcaster.comPlease note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or marc@ironickmedia.comWant to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b
Since you've been on your podcast journey, have you ever found yourself in the situation where you are on the home stretch, the recording has been done, and the final edits have been made, but you just can't bring yourself to publish the episode? What emotion is behind that resistance? This is a place even podcast professionals find themselves in, and today, our community steps up to the plate to help with overcoming the fear of launching a podcast by sharing personal anecdotes dealing with performance anxiety, perfectionism, and how to move forward. Midway through the show, we discuss the latest podcast charts, changes to Facebook's live video archival policy, and considerations for how dynamic ads may appear on various platforms. Episode Highlights: [3:23] Icebreaker Question: If you had to delete all but just one of your podcast episodes, which one would you keep and why?[12:44] Encouragement and Overcoming Fear[28:27] Podcast Data and Chart Analysis[40:53] Dynamic Ads [51:09] Changes to Facebook's Live Video Archival Policy Links & Resources: The Podcasting Morning Chat: www.podpage.com/pmcJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingTransforming Content Creation Challenges into Opportunities with Heather Parady:https://bit.ly/41FCnCZPodNews:www.Podnews.net Telepathy Tapes: https://thetelepathytapes.comPodcast Evolutions: https://podnews.net/event/evolutions-2025Mel Robbins: www.Melrobbins.comFacebook Live Videos Are Being Deleted: https://www.facebook.com/business/help/1005165994166600Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0wBrought to you by iRonickMedia.com and NextGenPodcaster.comPlease note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or marc@ironickmedia.comWant to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b
You've been working hard building your podcast audience, and now it's time to leverage that community—maybe you've got a new program, a live event, or even a book release in the works. Whatever exciting thing you're launching, you want to make sure your listeners know about it. But here's the thing: You don't want to be constantly re-editing your episodes or scrambling to insert promos at the last minute. That's where dynamic ads come in.Dynamic ads are a game-changing tool that make promoting your offers smoother, faster, and more effective. They allow you to create evergreen promotions that can be plugged into any episode, old or new, without having to go back into the audio files. Whether you're running a limited-time promotion or simply want to keep your show fresh and aligned with your current offerings, dynamic ads give you the flexibility and control you need.In this episode of The More Profitable Podcast, we're diving into the basics of dynamic ads. I'll walk you through what they are, how they work, and three powerful ways you can use them to promote your business. Plus, I'll share some best practices for structuring your ads so they don't disrupt the flow of your podcast but still grab attention and drive results.4:22 - What dynamic ads are and what they allow you to do11:11 - How you can use a dynamic ad on your podcast to provide updates14:16 - How you can use dynamic ads to drive traffic to your opt-ins17:13 - How you can use dynamic ads to promote and drive sales19:31 - Best practices for the length, frequency, and variety of dynamic ads on your podcast26:50 - Addressing the pushback I often hear about dynamic ads (especially at the start of an episode)Mentioned in The Beginner's Guide to Dynamic Ads: Use Your Podcast to Sell SmarterPodcast Strategy IntensivePodcast ProductionThe Podcast Newsroom | Submit Your Questions3 Ways You're Hurting Your Credibility With Your PodcastRate and Review The More Profitable PodcastSend us a textTired of your podcast feeling like just another thing on your to-do list? We can fix it.Whether you're launching a new show or leveling up an existing one, the Podcast Strategy Intensive gives you a clear plan to make your podcast a tool that drives sales results. Visit uncommonlymore.com/intensive to book your intensive today, and let's build a podcast that works as hard as you do.Support the show
Moms Who Podcast - Simply Start, Grow, or Monetize Your Podcast
In today's episode, we're diving into making money with your podcast - specifically through internal ads! I'm covering two different types of ads that you can run on your podcast to help you make more money and NO - it doesn't require selling anyone else's products, offers, or services! Hint: it's yours!In this episode, you'll learn:Why is having internal ads beneficial?The difference between a "baked in" ad vs a dynamic adHow and when to use a baked in ad vs a dynamic adBook a free podcast clarity call: https://savvycal.com/pamelakrista/podcast-clarity-callReady to launch your podcast? https://pamelakrista.com/podcast-launchNeed a podcast manager (me!) to help you edit, upload and schedule your podcast episodes: https://pamelakrista.com/podcast-managementFree monthly networking calls for moms who podcast: https://pamelakrista.com/podcast-networkingGrab all my resources here - including the link to check out Captivate: https://pamelakrista.com/resourcesConnect with Pamela:Website: https://www.pamelakrista.comInstagram: @pamelakrista Email: hello@pamelakrista.comLove the show & want to tell me personally? Do you have a question and want me to answer it on the show? CLICK HERE to leave me a voicemail on Speakpipe!
In this episode of Product Coffee, Kevin Gentry sits down with Elliott Poppel, a seasoned entrepreneur with a diverse background in venture capital, ad tech, and product management. Elliott shares his career trajectory, highlighting pivotal moments from his early days at a VC firm, his leadership role in pivoting App.io to a successful acquisition, to founding his own startups like RobinHealth. He delves into the lessons learned from both successes and failures, emphasizing the importance of adaptability and continuous learning. The discussion also covers his time at Facebook, where he navigated the complexities of working in a large corporate environment and contributed to innovative projects like the Portal device. Elliott offers valuable insights into go-to-market strategies, user research, and the significance of being open to change, providing listeners with actionable advice to elevate their product management careers. Dive in more: Elliott Poppel on Linkedin General Collaboration Kevin Gentry on Linkedin 00:00 Introduction to Product Coffee Podcast 00:28 Guest Introduction: Elliot Popple 00:58 Elliot's Career Beginnings in Venture Capital 01:17 First Startup Experience and Pivot to Enterprise SaaS 01:37 Founding Robin Health: An On-Demand Pharmacy 02:02 Joining Facebook and Founding General Collaboration 02:27 Early Career and Education: From Boston to San Francisco 03:05 Networking into Venture Capital 04:33 Challenges and Successes in Ad Tech 06:46 Pivoting to Customer Support Software 08:07 Lessons from Leading a Startup 09:41 Exploring New Business Models and User Research 13:21 The Reality of Startup Failures and Learning from Mistakes 18:13 Fractional Work and Modern Startup Strategies 20:39 Reflecting on Robin Health's Missed Opportunities 24:51 Transition to Facebook 25:01 Challenges and Learning at Facebook 27:01 Dynamic Ads and Team Dynamics 27:41 Navigating Facebook's Corporate Environment 32:20 Building 8 and Hardware Innovations 34:51 Founding General Collaboration 38:35 Product Development and Market Positioning 48:31 Final Thoughts and Advice Check out our website @ productcoffeepodcast.com ☕️
Welcome to the Hey Docs! Podcast with your host Jill Allen. Today, I have Jeff Slater from Kaleidoscope joining me on the show! With AI becoming such a prevalent topic in everything these days, I thought it was time to have “the chat” about what it is and how you should or should not be using it in your practices. From Google pay-per-click ads to A.I. pitfalls, we have a lot to cover. Let's get dive in! Summary The conversation explores the impact of AI on Google and local search results, particularly for startups. It discusses the challenges of verification and the increasing scrutiny from Google to eliminate fake businesses. The conversation also highlights the concerns of sharing business information and the need for proper documentation. The role of AI in advertiser verification and its impact on Google Ads and pay-per-click campaigns is examined. The influence of AI on content creation, chatbots, dynamic ads, and geotargeting is discussed. The importance of balancing AI automation with the human touch is emphasized, along with the challenges of finding the right balance. The conversation concludes by highlighting the volatility of AI technology and the need to monitor data and adapt accordingly. https://thekaleidoscope.com/ https://www.facebook.com/KaleidoscopeDigitalMarketing https://www.instagram.com/kaleidoscopedigitalmarketing/ https://www.linkedin.com/company/kaleidoscope-digital-marketing/ https://www.youtube.com/channel/UCgL0vSJArWwhTeqE1jHLzzw Takeaways AI is affecting Google and local search results, particularly for startups, with increased scrutiny and verification challenges.Proper documentation and business name alignment are crucial for successful advertiser verification on Google Ads.AI plays a significant role in dynamic ads, geotargeting, and content creation, but the human touch remains important in orthodontic practices.Finding the right balance between AI automation and personalization is essential for effective marketing strategies.Monitoring data and adapting to the volatility of AI technology is necessary for success in the digital landscape. Vigilance and monitoring of Google profiles are crucial to avoid sudden drops or disappearances.Accurate and consistent information is essential for maintaining a strong online presence.Ignoring notifications from Google can lead to permanent consequences, such as ads being offline.The unpredictability of Google's algorithm requires ongoing attention and adaptation.The future of the industry will involve advancements in AI and technology, but the human element and relationships will remain important.Documentation and verification are necessary to match online information with real-world branding.Proactive marketing and a well-rounded approach are key to success.Kaleidoscope serves as a valuable resource for orthodontic practices.AI technology presents both challenges and benefits, requiring careful proofing and consideration.Being a great parent is a personal goal that Jeff values.Perspective and framing play a significant role in finding what you're looking for.Connect With Our Advertisers Kaleidoscope - Orthodontic Digital Marketing GC Orthodontics - Manufacturing and Supply SalesSmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up Chapters 00:00 AI's Impact on Google and Local Search Results01:13 Verification Challenges for Startups 04:12 AI's Role in Advertiser Verification05:18 Importance of Business Name and Documentation06:39 AI's Impact on Google Ads and Pay-Per-Click09:47 AI's Influence on Content and Chatbots11:14 AI's Role in Dynamic Ads and Geotargeting12:30 Balancing AI Automation and Human Touch14:23 AI's Impact on Marketing Industry16:07 Challenges of Finding the Right Balance17:41 The Volatility of Google Rankings19:01 The Importance of Accurate and Consistent Information20:22 The Need for Vigilance and Monitoring22:14 The Housekeeping Component of Online Presence23:20 The Consequences of Ignoring Notifications25:07 The Unpredictability of Google's Algorithm26:29 The Future of AI and Technology in the Industry27:34 The Importance of Proofing AI-generated Content29:24 The Value of Human Element and Relationships30:17 The Need for Documentation and Verification31:52 The Importance of Proactive Marketing33:24 The Role of Kaleidoscope as a Resource34:08 The Challenges and Benefits of AI Technology35:15 The Significance of Being a Great Parent35:46 The Power of Perspective and Framing Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Johnny Mitchell
I wouldn't call myself an avid Jurassic Park fan. I was a little shy of 8 when it came out, and being a young boy I did enjoy dinosaurs…and man did those dinosaurs look real at the time.There are a few scenes I remember vividly from the movie. One is the scene where they're in the car, the water rippling as the T-Rex approaches. The other is a commonly memed (is that right?) scene of Jeff Goldblum's character, Dr. Ian Malcom, saying this:“Your scientists were so preoccupied with whether or not they could…they didn't stop to think if they should.”What does this have to do with podcast ads? Today, I'm exploring if I was so preoccupied with whether or not I could use Dynamic Ads, I never stopped to think if I should. Show NotesRead the ArticleSubmit feedback Get your free Podcast Process Templates at https://podcastworkflows.com/templates ★ Support this podcast ★
Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler - Year over year, CPMS and CPCS are a little up. Spend is fairly flat, but AOV is CRANKING. Learn what's new, tried, and true about offer testing , ad credits, spending bursts , Post V-Day hangover, and the new developments with Meta's AI Tools. (Advantage+, Dynamic Ads and more) Timestamps: [00:00:00] Introduction [00:02:00] The Role of Creative Analytics in Shipping Winning Ads [00:04:30] Analyzing Meta Ads Performance and Strategies in February 2024 [00:07:00] The Shift Towards Efficiency and Higher AOV in Ad Spend [00:10:00] Leveraging AI Tools and Advantage Shopping Campaigns for Better ROI [00:13:00] Insights on Facebook Shop's Success Factors and Conversion Rate Optimization Hashtags: #MetaAds2024 #DigitalMarketing #EcommerceStrategies #CreativeAnalytics #FacebookShop #AIAdvertising #BrandRecognition Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
Should you put ads in your podcast if the whole point is to increase your authority and drive traffic to your business? Normally, it's a steadfast Heck No from me but I've got one caveat: dynamic ads. In this episode, I explain how dynamic ads can increase your podcast ROI without compromising your message or your brand integrity. Many of my clients have made the switch and it's given me a lot of insight into how to optimize this tool while staying on track with your podcast mission. Here are the best practices that I share (in greater detail) in this episode: 1. Be Intentional: Avoid ads without a purpose. 2. Keep It Short: Engage without interrupting. 3. Make It Fun: Connect with your audience authentically. 4. Regular Updates: Keep your dynamic ads relevant. When you get this right, you can serve your audience without selling them. And that is going to mean that you are also serving your business. Don't let third-party ads compromise your brand; leverage dynamic ads that guide your fans to the next step...with you! Needs some support aligning your podcast to your business? Visit https://PodcastPerformanceCoach.com Book your FREE PODCAST COACHING and elevate your podcasting game. https://calendly.com/timwohlberg
Dynamic ads are the way of the future — plain and simple. We're going to talk about why you should STOP baking your ads into your podcast episodes (and what that means) and highlight the power and flexibility of running dynamic ad campaigns instead. We also help you figure out what to do if you want to transition to dynamic ads, but already have a ton of backlogged episodes with baked-in ads (it's a very common issue). We're going going to get into all of it today!Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.0:50 What are baked-in ads?3:11 What are dynamic ads?4:09 Where to best place your ads5:32 How to handle your previous episodes with baked-in ads9:39 Podcasters' reluctance to advertise12:25 How to monetize your podcast beyond just running adsNew podcaster? Grab the Podcast Starter Kit.--------------------------------------------► Need help launching a podcast? We do that!► Need a professional podcast editor? It's our specialty.► Recommended Podcast GearMicrophoneHeadphonesEarbudsWebcam► Recording remote podcasts like us? Use Riverside!► We use Transitor.fm to host our podcast and you should, too.Disclosure: We only endorse products and services that we've personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.
Today I want to remind my audience about the power behind host-read ads and how including a personal endorsement, also known as a PE, increases traction for brands. Host-read content continues to be a proven strategy for seasoned ad buyers, because it's the best kind of influencer marketing — and that's supported by Nielsen research which found host-read ads lead to stronger lifts in key equity metrics, such as a 67% increase in brand affinity. In today's podcast landscape, Dynamic Ads have taken over- please do not believe all those agencies and networks who only sell DAs. As they tout, DAs are stronger and better than host-read ads. 100% false information, and I wish they would stop saying it. Audiences listen to podcasts because they trust and want to hear from their favorite hosts. When an ad is host-read and authentic, there is a 50% increase to purchase from brands over DAs. When the host-read ad includes a personal endorsement from the host - the brand affinity and conversions are even higher than an implied endorsement. Why? Because the trust is already established and with the host talking about how much they love a brand, the audience is more compelled to trust the brand too. Want to work with the best podcast network that has a partnership team that can take your brand to the next level? Reach out today - advertise@twit.tv. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
Today I want to remind my audience about the power behind host-read ads and how including a personal endorsement, also known as a PE, increases traction for brands. Host-read content continues to be a proven strategy for seasoned ad buyers, because it's the best kind of influencer marketing — and that's supported by Nielsen research which found host-read ads lead to stronger lifts in key equity metrics, such as a 67% increase in brand affinity. In today's podcast landscape, Dynamic Ads have taken over- please do not believe all those agencies and networks who only sell DAs. As they tout, DAs are stronger and better than host-read ads. 100% false information, and I wish they would stop saying it. Audiences listen to podcasts because they trust and want to hear from their favorite hosts. When an ad is host-read and authentic, there is a 50% increase to purchase from brands over DAs. When the host-read ad includes a personal endorsement from the host - the brand affinity and conversions are even higher than an implied endorsement. Why? Because the trust is already established and with the host talking about how much they love a brand, the audience is more compelled to trust the brand too. Want to work with the best podcast network that has a partnership team that can take your brand to the next level? Reach out today - advertise@twit.tv. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
In der heutigen Folge spricht Marlene wieder über das Thema "Podvertising" und die Unterschiede zwischen Baked-In und Dynamic Ads. Ob Baked-In wirklich Out of Trend sind, hört ihr in der Folge!
In dieser Podcastfolge geht es um unterschätzte Formate bei Meta Ads. Berend stellt dir zwei effektive Werbeformate vor, die oft übersehen werden. Das erste Format ist der Katalog, der es ermöglicht, Produkte in Facebook zu integrieren. Dabei werden Produkte automatisch als Anzeigen mit den entsprechenden Informationen ausgespielt. Berend erklärt die Funktionsweise von Dynamic Ads, Collection Ads und Carousel Ads und ermutigt dich, sie auszuprobieren. Das zweite unterschätzte Format sind Advantage+-Shopping-Kampagnen. Diese ermöglichen eine automatisierte Optimierung auf Basis von maschinellem Lernen. Berend teilt dir seine positiven Erfahrungen mit diesen Kampagnen mit und gibt wichtige Tipps für ein erfolgreiches Setup. Hast du Interesse daran, herauszufinden, welche Formate bei Meta Ads unterschätzt werden und wie du sie erfolgreich nutzen kannst? Dann verpasse nicht diese Podcastfolge voller wertvoller Einblicke und Tipps. Viel Spaß beim Zuhören! __________ Mache den ersten Schritt uns buche dir ein kostenloses Analysegespräch: https://www.berend-heins.de/termin Mehr von Berend: ► Homepage: https://www.berend-heins.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins ► Newsletter: https://www.berend-heins.de/newsletter Beim Aufbau unseres eigenen 7-stelligen Onlineshops haben wir viele Fehler gemacht und jeden einzelnen davon teuer selbst bezahlt. Heute haben wir die Erfahrungswerte und Daten von 150+ Onlineshops. Mit unserer umsetzungsorientierten E-Commerce Beratung helfen wir Startups, etablierten Unternehmen und Marketing-Teams dabei, eine erfolgreiche Marke aufzubauen, neue Umsatzrekorde zu erreichen und profitabel zu wachsen. Das zeichnet uns aus: ✅ Echte Praxiserfahrung ✅ Individuelle Beratung statt Massenabfertigung ✅ Ganzheitliche Expertise + brillante Agenturpartner Unsere Kunden:
I want to continue from last week's episode and do a deeper dive into why host-read ads in a podcast are more impactful than dynamically inserted ads. This is my 2nd podcast covering this topic, and I plan to do more because the difference is substantial. First, who truly listens to 30 or 60-second dynamically inserted ads when listening to a podcast? I don't, all podcast players have skip features, and since the ad is read by some random person that I don't care about, I immediately skip the ads because it's easy. Ads longer than a minute see consumer purchasing power increase by 40%, according to Nielsen. So why are brands wasting money on dynamically inserted ads that do not deliver like host-read ads? If you have a highly engaged audience, they will benefit more from hearing ads from their trusted hosts over producer-read ads. Take, for example, when you listen to NPR podcasts, the dynamic ad is even more generic because they cannot endorse or recommend products or services because it's public radio. I always ask brands and agencies how they track NPR ads, and they all say they don't. They buy NPR for prestige - it's brand campaigns only. Then when these same agencies/brands speak to me about our host-read ads, they expect to track all of our campaigns. Why? We will always deliver higher results for brand or DR. Another example is Spotify. Sure, brands/agencies can buy dynamically inserted ads and geotarget the audience they want to reach, but they still have the same issues as all dynamic ads. 1 - they are read by a random person and not the host 2 - they are 30 or 60 seconds long and easily skippable 3 - they do not perform as well as host-read. It's why podcast ad spending is down. The results are not there, and these ad buys fall flat. We are the gold standard in podcast advertising, and we only sign partners with services/products that benefit our audience. Are you ready for substantial growth? Let's help you grow. Reach out today to advertise@twit.tv, and let's discuss your growth goals. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
I've been reading about podcast advertising and its decline since its boom in the pandemic. A record number of podcasts launched and monetized during the pandemic, and several are closing now that it's over. Actors, athletes, and anyone stuck at home, the entire world, launched a podcast during COVID, and now there is a downturn as people are realizing that podcasting takes time, commitment, an audience, and hosts who have something to say that have an audience who wants to hear from. Our network, TWiT.tv, was established in 2005, and today we have 13 ad-supported podcasts and 15 ad-free podcasts in our Club. We are not a network that cropped up in the pandemic, nor are we going away because advertisers don't want to buy DAI ads. I am constantly speaking with new partners who are complaining that DAI ads do not work. They are buying an audience that does not want to pay for content, and the ads are producer-read, which falls flat with audiences. Why? Because who cares about some random person reading an ad - podcast listeners want to hear from their trusted hosts, which is why they listen in the first place. 71% of listeners recalled the brand when exposed to a host-read ad. So why would any brand buy DAI? The only reason would be to promote their overall brand because DAI and true brand awareness because DR will not resonate, nor will most remember who was promoted. Here at TWIT.tv, we are boutique - we only offer host-read ads and vet all potential partners to be a suitable fit for our audience. 60% of our business is direct because we super-serve our partners with courtesy commercials, over-delivery on impressions, and they are reaching a qualified audience who wants to hear from our hosts. And we are audio and video = ALL ad-supported shows are released in both formats, and video is substantially more than YouTube. We publish everywhere and anywhere we can and have for 18 years. We are the gold standard in podcast advertising and only sign partners with services/products that will benefit our audience. Are you ready for substantial growth? Let's help you grow. Reach out today to advertise@twit.tv, and let's discuss your growth goals. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
James explains what to expect with our feed migrating over to Megaphone and dynamic ads being inserted into the show.If you run into an ad that should not be on our show be sure to report it with our Bad Ad Reporting Form
James explains what to expect with our feed migrating over to Megaphone and dynamic ads being inserted into the show. If you run into an ad that should not be on our show be sure to report it with our Bad Ad Reporting Form Learn more about your ad choices. Visit megaphone.fm/adchoices
LinkedIn Document Ads und Algorithmus, Twitter mit Dynamic Products und TikTok SEO
Listener Ryan Barrier asked how advertising works in podcasting, and how even old episodes can have current ads in them. So in this episode, we look at dynamic ad insertion and the tricky challenge of balancing business with content.See omnystudio.com/listener for privacy information.
Get your Kenji Account set up now and get going with the following. Get a trial at Kenjicrm.com/trial In this course I explain how to use Dynamic Ads. Check out my full course on https://www.landmeetings.com/landit Get Your Free Training Here: https://www.landmeetings.com/landit DFY / White label Marketing Services for you www.MediaTraffics.com REAL LEADS TRAINING: https://www.landmeetings.com/landit SUBSCRIBE to get latest videos going out for business owners and people looking to make money. Connect with me On Social Media Visit the Yousif Alias Live WEBSITE: https://www.YousifAlias.com ADD Yousif Alias on FACEBOOK: httP://bit.ly/Yousiffb Follow Yousif Alias Live on INSTAGRAM: http://bit.ly/Yousiful About Yousif Alias: After Immigrating from the middle east, Yousif found his love for business at an early age of 15 years old. After graduating high school, Yousif decided that College, the usual way of becoming successful is way out of his reach. He realized that it needed a long time and hard work to get anything done in school. So Yousif took the business owner to rotate at a very young age selling shoes and hats online, after hoaing down on how to promote companies online Yousif now helps multiple million-dollar agencies with their advertising. Media Traffics is a strategic media marketing agency based in San Diego, CA. We help clients of all sizes increase brand visibility across channels and across the country. Every client has a unique set of challenges and goals. We start there, listening to what you need. Then we put our heads together to create a solution that layers marketing strategy, integrated media, and analytics into a smart media plan unlike any other. Our responsive culture is rooted in the inside knowledge our leaders gained working on the client-side. We know the pressures our clients face and the kind of partner they need. You can count on us to be on your side and put your brand's success ahead of ours. There's no way around it, we have to prove to each new client what our existing ones know — we're not all talk. In fact, we'd much rather act than talk any day. Discover for yourself how we deliver on the promise of a strategic partnership that puts you first. Main company website www.MediaTraffics.com --- Support this podcast: https://anchor.fm/yousif-alias3/support
Get your Kenji Account set up now and get going with the following. Get a trial at Kenjicrm.com/trial In this course I explain how to use Dynamic Ads. Check out my full course on https://www.landmeetings.com/landit Get Your Free Training Here: https://www.landmeetings.com/landit DFY / White label Marketing Services for you www.MediaTraffics.com REAL LEADS TRAINING: https://www.landmeetings.com/landit SUBSCRIBE to get latest videos going out for business owners and people looking to make money. Connect with me On Social Media Visit the Yousif Alias Live WEBSITE: https://www.YousifAlias.com ADD Yousif Alias on FACEBOOK: httP://bit.ly/Yousiffb Follow Yousif Alias Live on INSTAGRAM: http://bit.ly/Yousiful About Yousif Alias: After Immigrating from the middle east, Yousif found his love for business at an early age of 15 years old. After graduating high school, Yousif decided that College, the usual way of becoming successful is way out of his reach. He realized that it needed a long time and hard work to get anything done in school. So Yousif took the business owner to rotate at a very young age selling shoes and hats online, after hoaing down on how to promote companies online Yousif now helps multiple million-dollar agencies with their advertising. Media Traffics is a strategic media marketing agency based in San Diego, CA. We help clients of all sizes increase brand visibility across channels and across the country. Every client has a unique set of challenges and goals. We start there, listening to what you need. Then we put our heads together to create a solution that layers marketing strategy, integrated media, and analytics into a smart media plan unlike any other. Our responsive culture is rooted in the inside knowledge our leaders gained working on the client-side. We know the pressures our clients face and the kind of partner they need. You can count on us to be on your side and put your brand's success ahead of ours. There's no way around it, we have to prove to each new client what our existing ones know — we're not all talk. In fact, we'd much rather act than talk any day. Discover for yourself how we deliver on the promise of a strategic partnership that puts you first. Main company website www.MediaTraffics.com --- Support this podcast: https://anchor.fm/yousif-alias3/support
Rob Walch was inducted into the Podcasting Hall of Fame in 2016. Rob is the Vice President of Libsyn Enterprise and Platform Partnerships, having joined Libsyn (LSYN) in 2007, Prior to joining Libsyn he founded podCast411, Inc in 2004. Rob is Co-Author of the book “Tricks of the Podcasting Masters” - Que 2006, an editors pick as a Top 10 Reference book for 2006 by Amazon.com. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” – Wiley Press 2005. He has consulted on podcasting for Jack Welch, Senator Edwards, Governor Bill Richardson, Noah Shanok (Stitcher), Tim Ferriss, Dr. Mark Hyman, eBay and the Sacramento Kings/Monarchs to name just a few. Rob is a member of the IAB Podcasting Working groups that wrote the IAB V2 podcast guidelines. And is on the Editorial board for Podcast Business Journal. Rob started podcasting in 2004, and is the host of the award winning podCast411 podcast, where he has interviewed such prominent podcasters as Quincy Jones, Walt Mossberg, Colin Ferguson (Eureka), Ronald Moore (Executive Producer of Battlestar Galactica), Phil Gordon (World Series of Poker), Larry Kudlow (CNBC's Kudlow and Company) and Leo Laporte (TechTV, G4 TV). Additionally Rob is host of Today in iOS (iPhone) Podcast – The first and largest podcast about the iPhone - www.todayinios.com and also the KC Startup 411 podcast which covers the Kansas City Start up scene - www.kcstartup411.com Since 2004 Rob has presented at well over 200 events on the subject of podcasting and New Media including NAB, the Newspaper Association of America Marketing Conference, the US Latino Film Festival, the Corporate Podcasting Summit, The Association for Women in Communications 2006 Annual Professional Conference, Social Media 2007, Ad-Tech, Podcast Movement, New Media Expo, Podfest, NRB, and Blogworld Expo. In 2004 Rob received his MBA from the University of Connecticut. He also has an Engineering degree from the University of Dayton. http://www.twitter.com/podcast411 2:12 "Ad stitching, from this perspective, is one way you can have different ads in different geographical areas." - Rob Walch 6:21 "On my most recent episode, I can have promos that are more about getting to know me." - Brian Keith 8:01 "I'm learning about what ads are going to perform best on my podcast, but I'm going to have each of them record there own ads and I'll be able to manage those ads going to there podcasts as well including their entire back catalog" - Brian Keith 9:20 "You can do a two-way revenue generation...all you have to do is upload the file." - Rob Walch 10:42 "The most common price-point for subscribing to a premium show..." - Brian Keith 12:07 "Another way to monetize is just to do affiliate offers even if it's not for your own stuff." - Brian Keith 13:12 "If you're at a point where you've passed friends and family and strangers are listening to your show, you're at a point where you can monetize one way or another." - Rob Walch
Get your Kenji Account set up now and get going with the following. Get a trial at https://www.Kenjicrm.com/trial In this course, I explain how to use Dynamic Ads. Check out my full course at https://www.landmeetings.com/landit Get Your Free Training Here: https://www.landmeetings.com/landit DFY / White label Marketing Services for you https://go.MediaTraffics.com REAL LEADS TRAINING: https://www.landmeetings.com/landit SUBSCRIBE to get the latest videos going out for business owners and people looking to make money. Connect with me On Social Media Visit the Yousif Alias Live WEBSITE: https://www.YousifAlias.com ADD Yousif Alias on FACEBOOK: httP://bit.ly/Yousiffb Follow Yousif Alias Live on INSTAGRAM: http://bit.ly/Yousiful About Yousif Alias: After Immigrating from the middle east, Yousif found his love for business at the early age of 15 years old. After graduating high school, Yousif decided that College, the usual way of becoming successful is way out of his reach. He realized that it needed a long time and hard work to get anything done in school. So Yousif took the business owner to rotate at a very young age selling shoes and hats online, after hoaing down on how to promote companies online Yousif now helps multiple million-dollar agencies with their advertising. Media Traffics is a strategic media marketing agency based in San Diego, CA. We help clients of all sizes increase brand visibility across channels and the country. Every client has a unique set of challenges and goals. We start there, listening to what you need. Then we put our heads together to create a solution that layers marketing strategy, integrated media, and analytics into a smart media plan unlike any other. Our responsive culture is rooted in the inside knowledge our leaders gained working on the client-side. We know the pressures our clients face and the kind of partner they need. You can count on us to be on your side and put your brand's success ahead of ours. There's no way around it, we have to prove to each new client what our existing ones know — we're not all talk. We'd much rather act than talk any day. Discover for yourself how we deliver on the promise of a strategic partnership that puts you first. Main company website www.MediaTraffics.com Convo from the meeting: 17:19:36 From Yousif Alias : https://go.mediatraffics.com/welcome 17:20:55 From Kymberly Caldwell to Yousif Alias(Direct Message) : Explain how they can white label your company 17:26:59 From Veronica Phillips : That's true 17:30:01 From Kymberly Caldwell to Yousif Alias(Direct Message) : How could you help these two marketing ladies --- Support this podcast: https://anchor.fm/yousif-alias3/support
Dynamische Werbung in Podcasts ist nichts Neues mehr. Jetzt geht es los mit dynamischen Content Features. Stell dir vor, du könntest deinen Podcast im nachhinein, über Episoden hinweg, verändern. Mit nur einem Klick. Darum geht es heute. Außerdem: Facebook Podcast News & führender Spotify Mitarbeiter geht. Dieser Podcast kommt jetzt täglich in deine Ohren. Mit Trends, News, Infos & Meinungen zum Thema Podcast. Außerdem ein Insight Look in mein Leben als Podcast Produzent & Berater. Zusammen werden wir Podcaster und andere spannende Menschen treffen und hören. Der Podcast360 Newsletter: https://bit.ly/3Faw39C Podcast Beratung, Produktion & Forschung https://www.podcast360.de Mein Instagram: https://www.instagram.com/michatogopodcast Youtube: https://bit.ly/3jiybn3 Schreib mir: micha@podcast360.de
It's my pleasure to welcome Bryan Barletta to the show, a name that will be instantly recognizable to anyone in the podcasting and AdTech space. Bryan is the founder of Sounds Profitable, a collection of media properties that covers the changing face of AdTech and the business of podcasting. Bryan's goal with Sounds Profitable is to make the AdTech space less daunting for podcasters and brands alike, and with over 13 years experience in the AdTech space, he's the ideal person to do so. A Career Shaped by MobileBryan's been in the ad tech space for over 13 years, but his early career was in the mobile tech/app space, where he was a journalist for various publications. He was there at the birth of Android, and shared what he thought of their chances when they first launched. How Building Rich Media Ads for Mobile Led to AdTechWhile Bryan's career started off in mobile journalism, it was he moved into mobile ads through an agency that he really caught the AdTech bug. He was part of the team that brought a very cool interactive ad to mobile, back when animated gifs were viewed as high end tech. This led to building data points that would track how successful the ads were when it came to conversion. The Power of AttributionIt was Bryan's work in the mobile space that saw him work at an agency that came out with a solution called One Pixel, that went beyond javascript implementation for tracking ad campaigns and successes. As Bryan shares, this tech is still being used today in a variety of forms, and is helping drive ad spend increase in podcasting. The Genesis of Sounds ProfitableIt may seem that the hugely popular and respected Sounds Profitable newsletter and podcasts has been around for a long time, but it only came to life in 2020. When Megaphone was sold to Spotify, Bryan had a lot of ideas that he had wanted to implement around ad tech and advertising in podcasting, but didn't get the chance while at Megaphone. So when the platform was sold, he decided he'd take the rein and create a publication where he could share these thoughts, and Sounds Profitable was born. Why Monetization is Not Selling Out With his place in AdTech and monetization of podcasting, Bryan has a wealth of insights around the topic of what it means to monetize. When it comes to accusations that podcasters have sold out if they accept ads, he has a very definitive viewpoint on why podcast monetization is not selling out. I think the closer you are to the podcast space, the more you hear the negatives about ads. I think the general public understands that ads are how things go around.The Promise of Dynamic Ads for Any Podcaster With the increase in support for dynamic ad insertion for podcasters of all levels, it's never been easier for smaller podcasters to make money. From baked in ads to dynamic to programmatic, the opportunities are there. The trick, as Bryan mentions, is implementing it properly. Spotify has Won the Audio Advertising WarIf there's been one thing that's driven a lot of conversation in the podcasting space in the last 12-18 months, it's been the aggressive acquisitions by Spotify. From buying podcast hosts to data analytics platforms, the streaming giant is clearly setting its stall out when it comes to its goals for podcasting. Bryan shares why he firmly believes that Spotify has won the audio advertising war, but podcast advertising still has its own place outside of Spotify. Connect with Bryan: https://soundsprofitable.com/ (Sounds Profitable) https://twitter.com/BryanBarletta (Bryan on Twitter) Contact me: danny@dannybrown.me Products I use for Pod ChatNote: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link. My equipment: https://amzn.to/2ZOhDbC (Electro-Voice RE320) https://amzn.to/3geVL2w (Motu M2 Audio Interface) https://amzn.to/3JUtJVn (Sony MDR-7506 Studio Monitor Headphones) https://www.ocwhite.com/product/podcast-pro-microphone-boom/...
1. Web.com Launches eCommerce Platform - Web.com has released a new eCommerce platform that combines a simple drag-and-drop interface with advanced SEO and eCommerce automation. The Web.com eCommerce platform enables SMBs to compete online with the same level of automation as larger companies while maintaining the agility of a smaller company.The new platform is an end-to-end eCommerce management platform, not merely a store builder. Features include: Inventory management SEO is baked into the solution Marketplace integration Shipping integration Dropshipping management Purchase order management Shipping management Read the Official Announcement here.2. SpamBrain: Google's 2021 Web Spam Report - Google has released its annual webspam report, and in it, the company has given its machine learning-based spam detection systems the name SpamBrain. SpamBrain is a new name, but the technology behind it, artificial intelligence (AI), is not.Google credits SpamBrain for catching around six times more spam sites in 2021 than it did in 2020, reducing hacked spam by 70% and nonsense spam on hosted platforms by 75%.So now we'll see advertising from SEOs promoting SpamBrain optimization?Source: https://developers.google.com/search/blog/2022/04/webspam-report-2021?hl=en3. YouTube Will Highlight Top Shorts clips in the 'Trending' Tab - YouTube has added a new Shorts shelf display to the Trending page, which will highlight the best-performing Shorts video in your region at any given time.It'll also help you research and understand what your target market is watching on Shorts. Given the option's growing popularity (Shorts clips have already topped 5 trillion total views), it could be a good way to stay on top of things and establish your own Shorts strategy in the app.In addition, YouTube is introducing new Shorts tabs for desktop, tablet, and browser, which will give consumers more opportunities to interact with Shorts clips. Until now, only the mobile app had a dedicated Shorts section, and now YouTube is integrating Shorts into all forms of the app.YouTube's new Shorts shelf in Trending is rolling out to users in the US, the UK, Canada, Australia, Brazil, Germany, India, France, Indonesia, and MENA, with more regions to follow.Source: https://youtu.be/5wEAe5xZSkc4. Microsoft Advertising Extends RSA Migration Deadline - If you are a Microsoft Search Advertiser who has still not migrated from Expanded Text Ads (ETA's) to Responsive Search Ads (RSA's), then you can take a breather. The migration deadline date has been extended from June 30 to August 29 by Microsoft Advertising. If you need help, Microsoft is offering additional help with an RSA course available anytime and a virtual automation bootcamp on May 10-12.5. Snapchat Q1'22 Results: 13 Million More Users in Q1 & Revenue Increase - Snapchat has released its first-quarter financial report for 2022, revealing continuous improvements in both users and revenue as the platform continues to carve out a position for itself in the social media market.To begin with, in Q1 2022, Snap added 13 million new daily active users, bringing the total to 332 million. The 'Rest of the World' category has accounted for the great bulk of that growth. India particularly continues to experience strong Snap adoption as mobile use rises in the country.In terms of revenue, Snapchat witnessed a 38 percent rise year over year, with $1.06 billion in revenue for the quarter.Snap's Dynamic Ads, which allow advertisers to upload their product catalog and have Snap's system match users with the most relevant product and ad formats depending on user interests, were a big revenue highlight for the quarter. As more businesses upload their product catalogs to the platform, Snap claims that revenue from Dynamic Ads has more than tripled year over year.6. TikTok Launches 'Interactive Add-Ons' - TikTok is introducing new 'Interactive Add-Ons,' which give a variety of engagement features that inspire consumers to take action on your ad by welcoming them into the experience.There are two different types of Interactive Add-Ons, Standard and Premium, which do not relate to ad spend tiers, but your specific goals.Per TikTok, “Standard add-ons offer a way to reach lower-funnel marketing goals, like driving clicks and conversions. Premium add-ons offer a way to reach upper-funnel goals, like brand awareness and community building. Both offer you a unique chance to capture people's attention in a format that resonates with them.”You can learn more about TikTok's new Interactive Add-On ads here.7. Create Fundraisers Directly in Instagram Reels - Reels fundraisers are available from April 19, 2022, in 30 countries As explained by Meta: “Available today in more than 30 countries, you can donate and create fundraisers directly in Instagram Reels for more than 1.5 million nonprofits. As always, we cover the donation processing fees, so all the money raised using Fundraisers on Instagram goes directly to the organization.”In the Reels creation process, users will be able to add funding details, with fundraiser links remaining valid for 30 days.The feature adds to Instagram's long-standing attempt to increase user participation in fundraising activities, which has accelerated in light of the pandemic.In 2020, Instagram introduced personal fundraisers and Instagram Live fundraisers, as well as the ability for users to organize and share charitable fundraisers directly from their Instagram feed. Instagram also offered group fundraisers as a way to assist raise awareness for user-supported charities last year.Source: https://about.fb.com/news/2022/04/make-an-impact-for-earth-day/8. Meta Releases 'Community for Brands Playbook' - Meta has released a new guide to help brands make the most of online communities. The guide, which is mostly focused on Facebook groups, but includes a variety of considerations and ideas that will help with any community-based endeavor, is available here.The 39-page playbook is divided into six sections, each of which examines how to develop a community, essential resources for community building, Meta tools that can help, and case studies that show how certain brands have already found success with these methods.You can download Meta's full ‘Community for Brands' playbook here.9. Instagram's Ranking Algorithm Will Reward Original Content - To reduce the dominance of aggregator sites and give more credit to original creators, Instagram chief Adam Mosseri has announced that Instagram is making updates to how it ranks content. Going forward, the focus will be on original work. Things to know: Content edited outside of Instagram and then uploaded to the app won't be penalized under this change. Per Mosseri: “The idea is if you made it, it's original. It's okay if you edited it outside of Instagram and then bring it in via the gallery.” Posting history is a factor - Mosseri makes it clear that content aggregators are the focus of this update. “If the account is an aggregator, we'll more likely be able to detect that it's not original.” If you're re-posting a lot of content from other accounts, you'll notice a drop in reach. Until now, posting popular memes was a straightforward way to increase engagement, but that may no longer be the case. Instagram's original content ranking is a work in progress. Instagram, according to Mosseri, has no way of knowing whether or not anything is original. "We create classifiers to forecast how *likely* something is to be unique, but that's not the same as knowing. We consider stuff like who's in the video and whether or not we've seen it before." So, if you're sharing information from other sources, you might see that different people appear in each of your uploads, which could be a red flag, especially because Instagram's algorithm looks for duplicate posts. Announcement here.
In Videospielen findet man schon lange Werbung vor. Jetzt schaltet die Industrie aber einen Gang hoch denn Microsoft und Sony arbeiten mit diversen Ad-Tech-Firmen an Methoden, Werbung in Free-2-Play-Spiele zu integrieren. Spiele, die sich auch ohne Werbung gut verkaufen sind Star Wars Spiele. Ein neues Action Adventure im Star Wars Universum wurde nun von Amy Hennig angekündigt, die dafür auch die Story schreibt. Handelt es sich dabei um das gecancelte Projekt RagTag? Nicht neu aber frischer als je zuvor wirkt Sonic in einer weiteren Auflage der ersten Sonic Spiele. Sonic Origins heißt das Remaster, was die Herzen der Sonic-Fans höher schlagen lässt. Allerdings kommt es auch mit komplizierten Add-On- und Bundle-Varianten daher.Im Dive sprechen Dome und René heute über Reboots von Videospielereihen. Da gibt es einige richtig gute Beispiele und einige, die echt daneben gegangen sind. Falls wir ein Reboot vergessen haben, schreibt doch einfach eine Mail an newsdive@pixelburg.deUnd jetzt viel Spaß beim Hören!Fragen oder Feedback? E-Mail an newsdive@pixelburg.dePixelburg News Dive auf TwitterDominik Ollmann auf TwitterRené Deutschmann auf TwitterPixelburg News Dive ist eine podbrand Produktion.
Digital audio is growing at about 35 per cent year-on-year, and is now north of $150 million, Southern Cross Austereo's Chief Sales Officer, Brian Gallagher, reckons. And as digital audio grows, so too are the learnings. For one, smart speakers make up 20 to 30 per cent of the total audience, and those people are listening for hours at a time. Two in every three dollars spent with SCA are buying direct insertions – just one third are programmatic ads. And agencies are still splitting audio and digital teams. There's more growth ahead, Gallagher says. “At this stage of the history of the development of audio, there are absolutely no excuses for not having some form of audio product with you at every stage of your day,” he says. Jonathan Mandel, SCA's Head of Digital Sales and Ops, says the network's LiSTNR app has passed all expectations gaining trust and consumer opt in on Apple iOS devices. See omnystudio.com/listener for privacy information.
Anlässlich der Allfacebook Marketing Conference vom 16. und 17. März 2022 haben Thomas Hutter und Daniel Stark 15 Aussagen von Experten unter die Lupe genommen. Im Facebook und Instagram Advertising Kosmos gibt es zwischenzeitlich unzählige (selbst ernannte) Experten, die in YouTube Videos, in Live Sessions auf Facebook, Instagram, LinkedIn und Co. Weisheiten und Ratschlägen raushauen. Und es gibt immer wieder Werbetriebende, die solche Aussagen aufgreifen - und noch schlimmer, umsetzen.
Ist der Katalog mit dem Commerce Manager verbunden, das Facebook Pixel und die Conversion API korrekt integriert kann es mit Dynamic Ads losgehen. In dieser Episode zeigt Daniel Stark auf, wie die Dynamic Ads optimiert werden können. Mit welchen Taktiken er mit seinen Kunden regelmässige Erfolge feiert. Und er zeigt auch auf, mit welchen Möglichkeiten die Facebook Dynamic Ads auch im grafischen Bereich optimiert werden können. Diese Episode richtet sich an Facebook Werbetreibende, die bereits Erfahrungen mit Dynamic Ads haben und nun Ideen und Möglichkeiten suchen, die Anzeigen und die Auslieferung weiter zu optimieren.
Hey Friend! I'm so glad that you are joining me on the podcast today! It's time for another info roundup here on the Creative Cast. I've got updates on Apple, BuzzSprout, Dynamic Ads, even a resource for some Podcast Gift ideas! You don't want to miss this one! For the full episode show notes, please go to www.tammymunsoncreative.com/Episode32.
Sie sind das Wundermittel im Facebook Werbekosmos: die Dynamic Ads. Es gibt zwischenzeitlich eine Vielzahl von unterschiedlichen Dynamic Ads Ausrichtung. Von Dynamic Produc Ads für klassische Produkte zu Dynamic Travel Ads für Reisen, Dynamic Real Estate Ads für Immobilien und Dynamic Automotiv Ads für den Automobilverkauf. Alle Arten der Dynamic Ads haben den Vorteil, dass nicht für jedes Produkt oder Angebot ein Werbemittel erstellt werden muss, sondern Dynamic aus einem Produktkatalog der eigenen Website in Facebook integriert. Und so als Werbung auf Facebook und Instagram ausgeliefert werden kann. Daniel Stark, Consultant Digital Advertising bei der Hutter Consult ist unser Performance Marketing Spezialist und betreut eine Vielzahl von Kunden, die Dynamic Ads erfolgreich im Einsatz haben. In dieser Episode spricht er aus dem Nähkästchen und zeigt anschaulich und verständlich auf, welche Voraussetzungen es für Dynamic Ads benötigt, wie diese in Facebook integriert werden können. Und wie schlussendlich das Kampagnensetup aufgebaut sein soll. Er gibt eine Vielzahl von Überlegungen und Inspirationen, was mit Dynamic Ads möglich ist. Und wie aus eher langweiligen Packshots ansprechende Werbemittel werden.
Eine Podcast Folge, in der sich alles um Podcasts dreht? Genau darum handelt es sich bei dieser spannenden Crossover-Folge. Bereits das zweite Mal treffen zwei (Daten)welten aufeinander. Paula Thurm ist das Gesicht hinter dem erfolgreichen “Podcast Marketing Club” und Expertin für die Positionierung von Brands in Business-Podcasts. Jonas und sie haben also eine Menge zu erzählen und plaudern in dieser Folge von “My Data is better than Yours” aus dem Nähkästchen. Wie messen die beiden den Erfolg ihrer Podcasts? Und worin genau besteht der Unterschied zwischen Streams und Downloads? Wie kann man den Wachstum eines Podcasts tracken und was kann man beim Start des Podcasts erwarten? Wie trackt man die Customer Journey NACH dem Hören der Podcast-Folge, vom Eintragen in den Newsletter bis hin zum Kauf? Und woher weiß man als Sponsor:in, ob sich die Werbung in einem Podcast lohnt? Die beiden Podcast-Hosts beantworten genau diese Fragen und sprechen außerdem über Themen wie den Stellenwert der Retention Rate oder die Vor- und Nachteile von Dynamic Ads. Immer im Hinterkopf: Wie werden die Daten generiert und wie kann man auf dieser Basis Entscheidungen treffen? Zur Webseite von Paula: https://podcastmarketing.io Zur Webseite von Jonas: https://www.jonas-rashedi.de
Get your Kenji Account set up now and get going with the following. Get a trial at Kenjicrm.com/trial In this course, I explain how to use Dynamic Ads. Check out my full course on https://www.landmeetings.com/landit Get Kenjicrm at www.kenjicrm.com/trail Get Your Free Training Here: https://www.landmeetings.com/landit DFY / White label Marketing Services for you www.MediaTraffics.com REAL LEADS TRAINING: https://www.landmeetings.com/landit SUBSCRIBE to get the latest videos going out for business owners and people looking to make money. Connect with me On Social Media Visit the Yousif Alias Live WEBSITE: https://www.YousifAlias.com ADD Yousif Alias on FACEBOOK: httP://bit.ly/Yousiffb Follow Yousif Alias Live on INSTAGRAM: http://bit.ly/Yousiful About Yousif Alias: After Immigrating from the middle east, Yousif found his love for business at the early age of 15 years old. After graduating high school, Yousif decided that College, the usual way of becoming successful is way out of his reach. He realized that it needed a long time and hard work to get anything done in school. So Yousif took the business owner to rotate at a very young age selling shoes and hats online, after hoaing down on how to promote companies online Yousif now helps multiple million-dollar agencies with their advertising. Media Traffics is a strategic media marketing agency based in San Diego, CA. We help clients of all sizes increase brand visibility across channels and the country. Every client has a unique set of challenges and goals. We start there, listening to what you need. Then we put our heads together to create a solution that layers marketing strategy, integrated media, and analytics into a smart media plan unlike any other. Grow your business online. How to grow you business using social media. Our responsive culture is rooted in the inside knowledge our leaders gained working on the client-side. We know the pressures our clients face and the kind of partner they need. You can count on us to be on your side and put your brand's success ahead of ours. There's no way around it, we have to prove to each new client what our existing ones know — we're not all talk. In fact, we'd much rather act than talk any day. Discover for yourself how we deliver on the promise of a strategic partnership that puts you first. Main company website www.MediaTraffics.com --- Support this podcast: https://anchor.fm/yousif-alias3/support
Get your Kenji Account set up now and get going with the following. Get a trial at Kenjicrm.com/trial In this course, I explain how to use Dynamic Ads. Check out my full course on https://www.landmeetings.com/landit Get Kenjicrm at www.kenjicrm.com/trail Get Your Free Training Here: https://www.landmeetings.com/landit DFY / White label Marketing Services for you www.MediaTraffics.com REAL LEADS TRAINING: https://www.landmeetings.com/landit SUBSCRIBE to get the latest videos going out for business owners and people looking to make money. Connect with me On Social Media Visit the Yousif Alias Live WEBSITE: https://www.YousifAlias.com ADD Yousif Alias on FACEBOOK: httP://bit.ly/Yousiffb Follow Yousif Alias Live on INSTAGRAM: http://bit.ly/Yousiful About Yousif Alias: After Immigrating from the middle east, Yousif found his love for business at the early age of 15 years old. After graduating high school, Yousif decided that College, the usual way of becoming successful is way out of his reach. He realized that it needed a long time and hard work to get anything done in school. So Yousif took the business owner to rotate at a very young age selling shoes and hats online, after hoaing down on how to promote companies online Yousif now helps multiple million-dollar agencies with their advertising. Media Traffics is a strategic media marketing agency based in San Diego, CA. We help clients of all sizes increase brand visibility across channels and across the country. Every client has a unique set of challenges and goals. We start there, listening to what you need. Then we put our heads together to create a solution that layers marketing strategy, integrated media, and analytics into a smart media plan unlike any other. Grow your business online. Hoq to grow you business using social media. Our responsive culture is rooted in the inside knowledge our leaders gained working on the client-side. We know the pressures our clients face and the kind of partner they need. You can count on us to be on your side and put your brand's success ahead of ours. There's no way around it, we have to prove to each new client what our existing ones know — we're not all talk. In fact, we'd much rather act than talk any day. Discover for yourself how we deliver on the promise of a strategic partnership that puts you first. Main company website www.MediaTraffics.com --- Support this podcast: https://anchor.fm/yousif-alias3/support
Der Podcast-Boom ist ungebrochen. Aber wie kann bei der Vielzahl an Angeboten der Content monetarisiert und Reichweite gesteigert werden? Wie klingt zeitgemäße Audiowerbung im Jahr 2021? Diese Fragen beantwortet Alex Koberstein, Key Account Director bei Acast, einer der größten globalen Podcast-Unternehmen. Der Experte gibt in Folge #85 des MTM-Podcasts Einblicke in die Trends auf dem Werbemarkt von Programmatic Audio über Dynamic Ads bis hin zu Möglichkeiten der Werbemessung. Wer gewinnt auf dem umkämpften Podcastmarkt, die Creators, die großen Plattformen oder die Vermarkter?
Facebook brought its global Boost with Facebook event back to Atlanta on Sept. 10 and the event was a huge success. Facebook welcomed over 1500 Atlanta community members to the Southern Exchange Ballroom and kicked off the two-day digital skills training event to empower small-business owners with the tools and resources they need to build their business. A panel of Atlanta small businesses walked through their own experiences and shared how they use these skills every day in their business. Panelists included: (L to R) Maranda Walker-Dowell (Joes Gourmet) Nate Martin (Magnolia Room Tucker) and Farrah Haidar (Seven Sisters Scones) join Alexandra Duffield from Facebook (moderating panel) on a discussion on how having digital skills have helped their businesses. Joes Gourmet - Maranda Walker-Dowell Maranda came up with the idea of packaging a ready to cook breading mix about three years ago and the business has been growing ever since. Facebook and Instagram have been key to their growth, as they are trying to drive traffic to their e-commerce so they can sell their 12 oz fish fried package nationwide. They use advanced tools to target their audiences, the Facebook Pixel and Dynamic Ads being the most notable. Creating Custom and Lookalike audiences have made it easier to reach the right audience. Thanks to their success and community involvement they have been featured in Shark Tank and Good Morning America. Seven Sisters Scones - Farrah Haidar Seven Sisters Scones started their business in 2015, when one of seven sisters (who was actually a chef) decided to start selling her delicious scones. The business has expanded from selling simply scones to a cafe where they have a full breakfast and lunch menu. The scones have become so popular that Farrah decided to build an ecommerce business to start selling nationwide. Magnolia Room Tucker - Nate Martin Magnolia Room Tucker was created to pay homage to a restaurant called “S & S Cafeteria”, which the owner was a patron for 15 years. Nate said that the owner saw that people were going to lose a great restaurant to visit and work at, so he bought the business, moved it to Tucker, and even hired on at least 20-25 of the staff. While they have some local competition that has been in business for over 60 years, and Nate says that if it wasn't for Facebook, Magnolia Room would not have survived. A Facebook representative also presented the latest tips and tricks for businesses on the platform. Participants learned best practices on connecting with more customers, creating ads to increase conversions, managing a digital presence and building awareness of a brand. Learn more at: https://www.facebook.com/boost While at the event we interviewed Veronica Twombly, Head of Small Business Communications at Facebook. Facebook brought its global Boost with Facebook event back to Atlanta and the event was a huge success. Facebook welcomed over 1,500 Atlanta community members to the Southern Exchange Ballroom and kicked off the two-day digital skills training event to empower small-business owners with the tools and resources they need to build their business. There are more than 1 million small businesses in Georgia. 99.7 percent of companies based here have fewer than 500 employees 94.1 percent have less than 50 As part of our pledge to train 1 million small business owners and individuals by 2020, we want to make sure each and every one of them has the tools and tactics to succeed in today's competitive marketplace. When we spoke to the Georgia small business community about the most important factors when hiring employees, more than 8 in 10 (81%) said an individual's digital skills were important. More than 6 in 10 (64%) said that Facebook is essential for their business. More than 5 in 10 (51%) said that the platform has helped them hire additional employees and nearly 8 in 10 (79%) said that Facebook allows them to r...
Rachel Corbett joins James Cridland to talk fiction podcasts; dynamic ad insertion; whether we're in a slowdown or not; GoodPods and indie podcasting; social audio networks; and the benefits of a podcast network. All the links are in the latest updates from Podnews, at https://podnews.netWe're sponsored by Riverside, who make excellent software to remote-record your podcast (in video too), and by Buzzsprout, who are hosting this podcast and a great way to get podcasting yourself, like more than 100,000 other podcasters.Rachel runs the NOVA Entertainment Podcast Network: https://www.novafm.com.au/podcasts/ and runs PodSchool: https://podschool.com.au/James runs Podnews: https://podnews.net/go-subscribe/podland and a radio newsletter too: https://james.crid.land/go-subscribe/podlandHere is the Radiodays Africa session that James talks about: https://youtu.be/Pn2ODPJM2JM - it's all about the future of radio.Sam Sethi was away this week.Warning: this podcast also contains a small section of a National Tiles ad. Helloooo.
Heather is the founder of True Native Media, a podcast representation firm dedicated to connecting podcasts with advertisers. She is also the host of the great show The Podcast Advertising Playbook and is an expert in all things podcast advertising and teaches podcasters how to monetize their show with ads or sponsorships. She also talks a lot about how you don't need a large audience to attract advertisers. You need a formula; and tools to get the results you want. Her company, True native media connect brands with podcasters to develop engaging host-read ads for audiences around the globe. In essence, they are amplified word of mouth and powerful endorsements, that produce results. Personally, I'm a massive fan of Heather's podcast so I'm delighted she could join me for today's episode. Here are some of the things we talked about: · The different ways to make money from your podcast · Using affiliates to monetize your podcast · My transition from embedded to dynamic ads on my Brian Keene Podcast · How to prepare your podcast for advertiser · Educating your audience on ads · Going from 0-1 and getting your first podcast sponsor · Her thoughts on podcast-to-podcast advertising SHOWNOTES: Heather's linkedin: https://www.linkedin.com/in/podcastadvertising Heather's website: https://heatherosgood.com The podcast moneymaker course: https://heatherosgood.com/the-podcast-moneymaker-course/ BRIAN'S LINKS: Online Business Course: https://briankeanefitness.com/online-business-course/
This is a FREE training on how Scale your business using Kenjicrm. Get a trial at Kenjicrm.com/trial How to test facebook ads In this course I explain how to use Dynamic Ads. Check out my full course on https://www.landmeetings.com/landit Get Your Free Training Here: https://www.landmeetings.com/landit DFY / White label Marketing Services for you www.MediaTraffics.com REAL LEADS TRAINING: https://www.landmeetings.com/landit SUBSCRIBE to get the latest videos going out for business owners and people looking to make money. Connect with me On Social Media Visit the Yousif Alias Live WEBSITE: https://www.YousifAlias.com ADD Yousif Alias on FACEBOOK: httP://bit.ly/Yousiffb Follow @yousifalias on TWITTER Follow Yousif Alias Live on INSTAGRAM: http://bit.ly/Yousiful About Yousif Alias: After Immigrating from the middle east, Yousif found his love for business at an early age of 15 years old. After graduating high school, Yousif decided that College, the usual way of becoming successful is way out of his reach. He realized that it needed a long time and hard work to get anything done in school. So Yousif took the business owner to rotate at a very young age selling shoes and hats online, after hoaing down on how to promote companies online Yousif now helps multiple million-dollar agencies with their advertising. Media Traffics is a strategic media marketing agency based in San Diego, CA. We help clients of all sizes increase brand visibility across channels and across the country. Every client has a unique set of challenges and goals. We start there, listening to what you need. Then we put our heads together to create a solution that layers marketing strategy, integrated media, and analytics into a smart media plan unlike any other. Our responsive culture is rooted in the inside knowledge our leaders gained working on the client-side. We know the pressures our clients face and the kind of partner they need. You can count on us to be on your side and put your brand's success ahead of ours. There's no way around it, we have to prove to each new client what our existing ones know — we're not all talk. In fact, we'd much rather act than talk any day. Discover for yourself how we deliver on the promise of a strategic partnership that puts you first. Main company website www.MediaTraffics.com --- Support this podcast: https://anchor.fm/yousif-alias3/support
This is a FREE training on how Scale your business using Kenjicrm. Get a trial at Kenjicrm.com/trial In this course I explain how to use Dynamic Ads. Check out my full course on https://www.landmeetings.com/landit Get Your Free Training Here: https://www.landmeetings.com/landit DFY / White label Marketing Services for you www.MediaTraffics.com REAL LEADS TRAINING: https://www.landmeetings.com/landit SUBSCRIBE to get latest videos going out for business owners and people looking to make money. Connect with me On Social Media Visit the Yousif Alias Live WEBSITE: https://www.YousifAlias.com ADD Yousif Alias on FACEBOOK: httP://bit.ly/Yousiffb Follow @yousifalias on TWITTER Follow Yousif Alias Live on INSTAGRAM: http://bit.ly/Yousiful About Yousif Alias: After Immigrating from the middle east, Yousif found his love for business at an early age of 15 years old. After graduating high school, Yousif decided that College, the usual way of becoming successful is way out of his reach. He realized that it needed a long time and hard work to get anything done in school. So Yousif took the business owner to rotate at a very young age selling shoes and hats online, after hoaing down on how to promote companies online Yousif now helps multiple million-dollar agencies with their advertising. Media Traffics is a strategic media marketing agency based in San Diego, CA. We help clients of all sizes increase brand visibility across channels and across the country. Every client has a unique set of challenges and goals. We start there, listening to what you need. Then we put our heads together to create a solution that layers marketing strategy, integrated media, and analytics into a smart media plan unlike any other. Our responsive culture is rooted in the inside knowledge our leaders gained working on the client-side. We know the pressures our clients face and the kind of partner they need. You can count on us to be on your side and put your brand's success ahead of ours. There's no way around it, we have to prove to each new client what our existing ones know — we're not all talk. In fact, we'd much rather act than talk any day. Discover for yourself how we deliver on the promise of a strategic partnership that puts you first. Main company website www.MediaTraffics.com --- Support this podcast: https://anchor.fm/yousif-alias3/support
How can I make money podcasting? Podcast advertising and monetization is the top question for any podcaster, big or small. With dynamic ads and programmatic advertising becoming more popular in the medium, it's becoming easier to sell ads on your podcast. On this episode of the Q'd Up Podcast On Podcasting, Jay (PodVader) and John are joined by Bryan Barletta, “The Buzzword of Podcast Adtech” at Sounds Profitable, to discuss everything involved with podcast advertising. No matter if you've had ads or are just getting into them; knowing about dynamics ads, how to calculate your podcast analytics, and the different types of podcast ads are imperative for every podcaster. Show highlights:Introduction iHeartMedia buys Triton Digital (1:39) Bryan shares his thoughts about the Triron Digital deal, including the price of the deal, the technology they bring to iHeartMedia, and how it could shape the podcasting industry moving forward. Podcast advertising: Dynamic ads (8:00) Bryan breaks down what dynamic ads are, how they can work from a content perspective, and what benefits they bring for podcasters. Jay and Bryan talk about their views on podcast advertising and how you can segue into dynamic ads in your own podcast. How will programmatic advertising impact podcasting (22:00) As programmatic advertising becomes more popular in podcasting, Bryan believes we'll see an influx of shows with far too many ads. While Bryan recognizes that will work for some shows, he thinks others will struggle because of it. Jay and John go back to a previous episode to discuss a survey about how listeners feel about pre-recorded and host-read ads. Podcast analytics and ad sales (25:12) Listener analytics are critically important for all types of online media, including podcasting. Bryan breaks down a few of the key metrics all podcasters should know as well as how to calculate them. John and Bryan also break down how podcast advertising isn't yet impacted by in-depth metrics yet but go over the way they're typically priced currently. John and Jay discuss their thoughts on pre-roll ads. Exposure vs. Conversion (31:45) Bryan explains what exposure and conversion mean in advertising, and how advertisers use those metrics to determine an ad's success. Transparency in podcast advertising (34:06) Bryan talks about the lack of transparency in podcast advertising and shares his thoughts on privacy concerns in the United States compared to the EU. Bryan also shares what podcast platforms need to do to improve. Links:https://www.qd-up.com/ (Q'd Up) https://twitter.com/TheRealPodVader (Pod Vader - Twitter) Pod Vader - Email https://www.linkedin.com/in/podvader (Pod Vader - Linked In) John - Email https://www.linkedin.com/in/john-luckenbaugh (John - Linked In) https://soundsprofitable.com/ (Sounds Profitable - Website) https://link.chtbl.com/vM0NLjg6 (Sounds Profitable - Podcast)
Welcome to the Digible Dudes podcast. We're back again with another Digible Snack episode with two special guests, Megan & Adam. Megan is the digital strategy lead for the paid media department, and Adam is the director of paid media at Digible. Over the last few months, our guests have been doing several case studies on numerous aspects of paid advertising, and in today's episode, we talk about what dynamic ads are, how they work, what's so unique about them, and more. [01:38] Dynamic Ads – What dynamic ads are and how to utilize them in paid search campaigns. [02:27] Standard Vs. Dynamic – Megan shares her observations about the performance improvement dynamic ads have over standard ad campaigns in terms. [03:36] Cost Per Conversion – How the cost per conversion of dynamic ads behaves compared to regular ads. [05:26] Keywords – Megan shares her thoughts on how keywords come into play for dynamic search ads. [06:22] What's Unique in Dynamic Ads? – Adam talks about the unique features and behaviors of dynamic ads that make dynamic ads stand out from the rest. [08:17] SEO & Dynamic Ads – How the SEO setup of a website affects the performance of dynamic ads.
In the last few weeks, almost every aspect of business started to change drastically as a result of the COVID-19 pandemic. So this might be the best time to consider running dynamic ads. And we dedicated today's episode to talk about everything dynamic ads. So, what exactly are dynamic ads? It means updating your ad copy or update images or other media on demand. This can be done on a schedule, on some other triggers, or even in real-time. Dynamic ads are available on paid search as well as paid social media, and most major advertising platforms such as Facebook and Google Ads support this feature. David starts the discussion by explaining what benefits you can get from dynamic ads, the value of keeping your ads updated, and some use cases of dynamic ads that are useful for apartment marketing. David shares his take on dynamic ads for retargeting and some challenges involved in it. In the next section, David & Reid talk about using dynamic ads to show different ads to visitors who view different sections of your website. We mentioned this in our last webinar when we spoke about visitors who view the floor plan page. Toward the end of the episode, David some more valuable tips on working with an agency to run your dynamic ad campaigns. [01:28] What are Dynamic Ads? – A brief explanation of what dynamic ads are, how they work, and some use cases. [04:13] Setting Up Dynamic Ads – How to set up dynamic ads and how dynamic ads allow you to update your ad while retaining your quality score for the ad. [07:32] Value of Staying Updated – Why you should update your ads for COVID-19. [09:00] Working with Vendors – Effective methods of updating data when working with vendors. [10:01] Dynamic Retargeting – How you can take advantage of dynamic ads for retargeting. [11:33] Floor Plan Views Vs. Home Page Views – Showing different ads to visitors who view different sections of your website. [13:13] More on Vendors – More tips & tricks about working with vendors.
On the path to conversion, a user may conduct multiple searches via different platforms and devices that results in interaction with multiple ads about the same product from the same advertiser. To ensure you're providing your targeting audience(s) with the best ad experience, it is vital to have ads that are sized properly for the screen or device that they're being viewed on. That's where Google's Responsive Ads and Facebook's Dynamic Ads come in! In this installment of MoreVisibility's Eye on Digital Marketing podcast, gain insights on how these ad units leverage artificial intelligence and machine learning to… Improve the Potential Reach of Your Paid Ads Save Marketers Time & Money Creating Banner Ads Increase Conversions & ROI And More! To learn the latest Responsive Ads techniques for Google Ads and Facebook, listen to the entire podcast now! Tired of being disappointed with your Paid Ad campaign performance? Contact the Online Marketing experts at MoreVisibility today.
This week, Facebook opened up more data on ad placements, Dynamic Ads got a pre-holiday touch-up, and NASA looked into alternative monetization options. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
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