Podcasts about page experience

Fri, 28 Mar 2025 20:20:08 +0000 https://podcast552923.podigee.io/352-new-episode eacf4106b0fea929d4b756bd195a0c82 Was für eine Woche: Google beendet das Core Update vom März und bringt die AI Overviews nach Deutschland und weitere Länder. Nach exakt 14 Tagen hat Google den Rollout des Core Updates vom März beendet. Eines ist deutlich geworden: Viele Foren haben deutlich an Sichtbarkeit verloren. Reddit allerdings nicht. Und gleich noch eine Veränderung gab es in dieser Woche, durch die sich die Suche dauerhaft verändert: Die Google AI Overviews sind in Deutschland angekommen - und auch in weiteren Ländern wie zum Beispiel Italien, Belgien und Portugal. Mit GPT-4o lassen sich jetzt Bilder per KI in bisher unbekannter Qualität erzeugen, und das sogar mit Text und nach Vorlage hochgeladener Dateien. Auf diese Weise können zum Beispiel Infografiken erstellt oder Bilder in Comic-Stil umgewandelt werden. Google hat die Bedeutung des ersten Eindrucks betont, den die Besucher einer Website erhalten. Neben den Inhalten ist auch die Page Experience wichtig. full Was für eine Woche: Google beendet das Core Update vom März und bringt die AI Overviews nach Deutschland und weitere Länder. no

Sat, 21 Sep 2024 08:12:03 +0000 https://podcast552923.podigee.io/325-new-episode 2e23aa4ef4899bb0a774b1c26bc36a1e Google hat die Bedeutung des Page Speeds und der Core Web Vitals relativiert. Wie wichtig sind diese Faktoren wirklich - aus SEO-Sicht und darüber hinaus? Technisches SEO umfasst unter anderem auch Kriterien wie die Ladezeit bzw. den Page Speed. Google fasst wichtige Faktoren der Page Experience in den sogenannten Core Web Vitals zusammen. Sie sind als Gegenstand von Optimierungen sehr beliebt, weil sich Änderungen gut messen lassen. Allerdings sollte man diese Kriterien nicht überbewerten. Das erklärte jetzt Martin Splitt von Google. Google hat eine eigene Umfrage zur Verwendung von KI wieder gelöscht. Darin wurden Website-Betreiber gefragt, wie sie KI zu SEO-Zwecken einsetzen. Auch nach dem Abschluss des Google Core Updates vom August gibt es noch viel Bewegung auf den Suchergebnisseiten. Google hat in den letzten Tagen offenbar viele Einträge aus Google Business Profile entfernt. Betroffen sind bestimmte Branchen. full Google hat die Bedeutung des Page Speeds und der Core Web Vitals relativiert. Wie wichtig sind diese Faktoren wirklich - aus SEO-Sicht und darüber hinaus? no Christian Kunz

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For the original iTunes version, click here. Every week, the Google Search volatility keeps getting hotter, but Google did say we should have a confirmed update this summer. Google fixed the News indexing bug late last Friday...

Does page experience still matter for ranking? What did Google say that brought confusion to the matter and what's the real story?  Wix's own Mordy Oberstein and Crystal Carter dive headfirst into the critical role of page experience and where it fits into Google's ranking systems. SEO legend Britney Muller joins the show to discuss the role of technical SEO now and in the future. Plus, Mordy and Crystal clue you in as to their top tool recommendation to help your page performance and optimization efforts.  It's all part of the “experience” on this week's episode of the SERP's Up SEO Podcast!  Key Segments [00:02:45] What's On This Episode of SERP's Up? [00:04:25] Focus Topic of the Week: Crafting the Page Experience [00:20:21] Focus Topic Guest: Britney Muller [00:27:06] Tool Time: WebPageTest.org [00:28:45] Snappy News [00:32:38] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Britney Muller Henri Helvetica Dan Shappir Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Google: Page experience is not a ranking system, but it is a ranking signal  WebPageTest JavaScript Jabber News: Google To Work On Complementary Robots.txt Protocols For AI & More  Twitter's Google Rankings Plummet Following Actions By Elon Musk

Googles neue Hinweise zur Page Experience von Websites besagen, dass sowohl das Helpful Content System als auch Googles Core Ranking-Systeme die Page Experience berücksichtigen können. Allerdings solle man sich bei der Page Experience nicht auf einzelne Kennzahlen konzentrieren, sondern das gesamte Bild im Auge haben. Google wird außerdem den Page Experience Report in der Search Console anpassen und den Bericht zur Mobilfreundlichkeit sowie das Tool zum Testen der Mobilfreundlichkeit einstellen.  Empfehlungen aus SEO-Tools sollten immer interpretiert werden, bevor daraus Maßnahmen abgeleitet werden. John Müller von Google erklärte in dieser Woche, manche SEO-Tools würden sich auf Dinge konzentrieren, die keine nur eine geringe Rolle spielen. Google baut eine komplett neue Suchmaschine und will die bestehende Suche um weitere KI-Features erweitern. Letzteres läuft unter dem Arbeitstitel "Magi". Ein neues Online-Tool der Washington Post zeigt jetzt, welche Websites für den Aufbau von Googles C4 Dataset verwendet wurden. Dieses Dataset wird neben anderen Datenquellen von Googles Chatbot 'Bard' in dessen Large Language Model genutzt. Google Bard erhält ein neues Update, das für mehr Varianz in den verschiedenen Antwortvorschlägen sorgen soll.

Nachdem Google einige neue Hinweise zur Bedeutung der Page Experience veröffentlicht hat, stellt sich die Frage, welchen Einfluss sie auf die Rankings hat. Klar ist: So wie bisher kann der Zusammenhang zwischen Page Experience und Rankings nicht mehr gesehen werden. Gleichzeitig betonte John Müller von Google aber, dass technische SEO und Page Experience für die Suche weiterhin wichtig sein werden. Google hat den Rollout des Reviews Updates vom April abgeschlossen. Zurück bleiben einige Änderungen - auch für Websites ohne Reviews. Bing wird zukünftig Impressionen und Klicks aus dem Chat in die Bing Webmaster Tools bringen. Dadurch wird sichtbar, welcher Anteil des Suche-Traffics aus dem Chat stammt. Für Websites, für die Google den falschen Namen in den Suchergebnissen anzeigt, gibt es jetzt ein Feedbackformular, über das man Google über den Fehler informieren kann.

In der Frage um die Bedeutung der Page Experience für die Rankings in der Google Suche hatte nach einem neuen Blogpost von Google Verwirrung geherrscht. Jetzt hat Google klargestellt, dass sich die Page Experience auch weiterhin auf die Rankings auswirkt. Allerdings ist die Page Experience kein Ranking-System, sondern ein Ranking-Signal. Der Aufwand für sprechende Dateinamen von Bildern lohnt sich laut Google nur dann, wenn es auf einer Website nicht zu viele Bilder gibt. Google hat seine Empfehlungen zur Fehlerbehebung für Canonicals erweitert und schreibt, dass Canonical-Links sich nicht für syndizierte Inhalte eignen. Für die Zeit der Überarbeitung einer Website sollte man laut Google keine 'Bald wieder da'-Seite schalten. Google hat keine Präferenz für eine bestimmte Anzahl von Produkten auf Kategorieseiten. Entscheidend sind die Nutzer.

Im SEO-Monatsrückblick für den April 2023 stelle ich 15 aktuelle SEO-relevante Themen vor: Wird Page Experience noch wichtig sein? Warum heißt das PRU jetzt RU? Was ändert sich bei den Site Names? Das und viel mehr gibt's hier in komprimierter Form. Shownotes (Links auf die 15 Themen + Stichpunkte zu den Neuerungen): https://bloo.link/sc272

This week, we had the Google April 2023 reviews update finish rolling out after 13 days. That update was pretty heated toward the last week of the rollout. Google clarified that page experience is a ranking signal but not a ranking system. Google asked you to submit...

Episode 157 contains the notable Digital Marketing News and Updates from the week of Apr 17-21, 2023.1. Twitter Requires All Advertisers To Pay For Verification First - Twitter has informed all advertisers that they'll have to sign up to either Twitter Blue or Verification for Organizations in order to keep running ads in the app. In effect, this now means that brands will have to pay Twitter $8 per month for a blue tick, or $1,000 per month for its Verification for Organizations offering – though brands that are already spending ‘in excess of $1,000 per month' will soon be given gold checkmarks automatically.The cheapest option would be to buy a Twitter Blue subscription for your brand, which will cost your business an extra $96 per year, and if you're planning to run Twitter ads, that's unlikely to have a huge impact on your annual budget.You'll also get a verified tick for your brand account, which could help to give your brand more legitimacy in the app even though the checkmark doesn't seem to communicate the same level of authority or trust that it once did. Given that the blue checkmark can also be bought by anyone, as there's no checking process involved – there's no actual verification in Musk's Twitter Blue process. That means that someone else could also register your brand name, and also get a blue tick for it.Hmm. The question is: Should you pay for verification?2. Instagram Allows You To Add Up To 5 Links In Your Profile Bio - Instagram has finally  launched one of its most requested feature updates, giving users the ability to add up to five links in their IG bio, expanding on its capacity to drive traffic. In the announcement, Instagram wrote:“Starting today, the update will make it easier for creators and other users to highlight their passions, bring awareness to causes they care about, promote brands they love, showcase their personal business, and more.”This is bad news for products such as Linktree, and other linking tools. Instagram's opposition to external links has long been the key driver of usage for third-party link aggregator tools, but now, people will be able to replicate that capacity within the app itself, which will no doubt see many abandon their paid subscriptions to third-party apps.But then again, some of these tools enable branding options that could still act as an enticement, along with more link display options. It's also become such a standard behavior now that users don't find it jarring, so maybe, some businesses will stick with third-party link tools, even with this new capacity available.To add multiple links to your IG profile, head to ‘Edit profile' > ‘Links' > ‘Add external link'. From there, you can drag and drop to order your links as you'd like them to appear in the app.3. Google: Just Because A Site Is Good Now, Doesn't Mean It Will Be #1 Forever - Sayan Dutta asked Google's John Muller that “Recently I am noticing that websites are being removed from Google News. My 3 years old site suddenly showing Not Live on Publisher Center. I saw that with a few of my sites.”Google's John Mueller replied  that just because a site appears to be doing super well in terms of Google ranking and SEO today that it won't one day degrade in value. John added, "just because something's in Google News now doesn't mean it'll be there forever."Sometimes sites just lose their luster, the topic may be not as relevant, or the content quality does not increase as its competitor's content quality increase. Sometimes, sites change ownership and the new owners do not put in the work needed. Sometimes sites just can't keep up with the speed on innovation.There you go folks, SEO is not evergreen or perennial. 4. Google Adds New Return Policy Structured Data Support For Merchant Listing - A structured data type communicates to search engines that the data is about a specific data type. Structured data types have “properties” that provide information about the data type.A new returns section has been added to the structured data type definitions within Google's product structured data document. This is for merchant listings, not yet product snippets, and these new properties types apply to merchant listing experiences. This addition came on the same day that Google began showing shipping and return information in its search results.The new MerchantReturnPolicy type has two required properties (applicableCountry and returnPolicyCategory). Required properties are not optional and must be present in the structured data in order to ensure eligibility for the rich results specific to MerchantReturnPolicy.Google's new section for the returns policy shopping experience eligibility explains that there is an alternate way to become eligible without having to configure the associated structured data. They recommend configuring the shipping settings return policies in the Google Merchant Center Help (details on how to configure it here).5. Google Introduces New Crawler & Explains The Use Cases For Its Different Crawler Types - Google has added a new crawler to its list of Google Crawlers and user agents, this one is named GoogleOther. It is described as a "generic crawler that may be used by various product teams for fetching publicly accessible content from sites." For example, it may be used for one-off crawls for internal research and development, Google explained. The GoogleOther crawler always obeys robots.txt rules for its user agent token and the global user agent (*), and uses the same IP ranges as Googlebot. The User agent token is "GoogleOther" and the full user agent string is "GoogleOther."Here is what Gary Illyes from Google wrote on LinkedIn:“We added a new crawler, GoogleOther to our list of crawlers that ultimately will take some strain off of Googlebot. This is a no-op change for you, but it's interesting nonetheless I reckon. As we optimize how and what Googlebot crawls, one thing we wanted to ensure is that Googlebot's crawl jobs are only used internally for building the index that's used by Search. For this we added a new crawler, GoogleOther, that will replace some of Googlebot's other jobs like R&D crawls to free up some crawl capacity for Googlebot. The new crawler uses the same infrastructure as Googlebot and so it has the same limitations and features as Googlebot: hostload limitations, robotstxt (though different user agent token), http protocol version, fetch size, you name it. It's basically Googlebot under a different name.”At the same time, Google updated the Googlebot page, and listed the different crawler types & its uses that may show up in your server logs. Using this information, you can verify if a web crawler accessing your server is indeed a Google crawler instead of spammers or other troublemakers. Google's crawler fall into three categories: Googlebot - The main crawler for Google's search products. Google says this crawler always respects robots.txt rules. Next time when you find crawl—**.googlebot.com or geo-crawl-**.googlebot.com in your server logs, know that Google Search crawler visited your site. Special-case crawlers – Crawlers that perform specific functions (such as AdsBot), which may or may not respect robots.txt rules. The reverse DNS mask for these  visits show up as rate-limited-proxy-***-***-***-***.google.com User-triggered fetchers – Tools and product functions where the end-user triggers a fetch. For example, Google Site Verifier acts on the request of a user or some Google Search Console tools will send Google to fetch the page based on an action a user takes. The reverse DNS mask for these visits show up as ***-***-***-***.gae.googleusercontent.com P.S: Listen/watch the show to hear my perspective on why it  is important for any website owner to review server logs and keep the troublemakers away.6. Google Removed Older Search Ranking Algorithm Updates From Its Ranking Systems Page - Google has updated its documented Google ranking systems page and completely removed the page experience system, the mobile-friendly system, page speed system and the secure site system rankings. You can spot the difference if you compare the live page to the archived page.These removals make me wonder if any of these algorithm updates mattered at all to the overall Google ranking system?7. Google To Remove Page Experience Report, Mobile Usability Report & Mobile-Friendly Tests From Search Console Report - In the coming months, Google will deprecate the page experience report within Google Search Console, the mobile usability report, and the mobile-friendly testing tool. The core web vitals and HTTPs report will remain in Google Search Console, Danny Sullivan of Google announced.The original page experience report launched in Search Console in April 2021 and was designed for just mobile pages. Google added a desktop version with the launch of the desktop version of the algorithm in January 2022. Now that it is 2023, Google is going to remove that page experience report completely and "will transform into a new page that links to our general guidance about page experience," Danny Sullivan wrote.In December 2023, Google will also drop Google Search Console's mobile usability report (originally launched in 2016), the mobile-friendly test tool (launched in 2016) and mobile-friendly test API. Google said this is not because mobile friendly and usability is not important, Google said, "it remains critical for users, who are using mobile devices more than ever, and as such, it remains a part of our page experience guidance. But in the nearly ten years since we initially launched this report, many other robust resources for evaluating mobile usability have emerged, including Lighthouse from Chrome.”8. Google Adds Page Experience To ‘Helpful Content' Guidance - Google added a new section for providing a great page experience to its guidance around how to create helpful content, Google explained. Google also revised its help page about page experience to add more details about helpful content. Here is what Google added to the helpful content guidance:“Provide a great page experience: Google's core ranking systems look to reward content that provides a good page experience. Site owners seeking to be successful with our systems should not focus on only one or two aspects of page experience. Instead, check if you're providing an overall great page experience across many aspects. For more advice, see our page, Understanding page experience in Google Search results.”There is a FAQ section at the bottom of the “page experience” documentation that you need to read through if you are maintaining or leading your SEO efforts. Here are some items from the FAQ section: Without the Page Experience report, how do I know if my site provides a great page experience? The page experience report was intended as a general guidepost of some metrics that aligned with good page experience, not as a comprehensive assessment of all the different aspects. Those seeking to provide a good page experience should take an holistic approach, including following some of our self-assessment questions covered on our Understanding page experience in Google Search results page. Is there a single “page experience signal” that Google Search uses for ranking? There is no single signal. Our core ranking systems look at a variety of signals that align with overall page experience. Page experience signals had been listed as Core Web Vitals, mobile-friendly, HTTPS and no intrusive interstitials. Are these signals still used in search rankings? While not all of these may be directly used to inform ranking, we do find that all of these aspects of page experience align with success in search ranking, and are worth attention Are Core Web Vitals still important? We highly recommend site owners achieve good Core Web Vitals for success with Search and to ensure a great user experience generally. However, great page experience involves more than Core Web Vitals. Good stats within the Core Web Vitals report in Search Console or third-party Core Web Vitals reports don't guarantee good rankings.

More good news from Google. They've announced they'll be removing the Page Experience report and mobile-friendly test from Search Console in the coming months. So how will this affect you and what workarounds can you use instead? We've got you covered! In today's episode of Niche Pursuits News, Spencer and Jared dive into all sorts of important developments in the world of online business and niche sites. The guys discuss the recent Google algorithm update - which has impacted an estimated 40% of sites, including some non-review pages. And of course, they delve into Google's decision to replace the page experience report and mobile-friendly test with a more holistic approach. You'll get some help on how to optimize your site for a great page experience, unraveling the confusion surrounding core web vitals, general page experience, Google Page, and speed insights. Including some important pointers on which alternative tools can help with website audits. Also important to site owners, AdThrive has rebranded as Raptive, shifting its focus to enterprise customers and possibly expanding into an influencer network. Learn how this company has evolved over the years, from CafeMedia's acquisition in 2016 to being acquired by private equity firm ZMC in 2018, and how it strives to meet the needs of creators and enterprise publishers. Spencer also shares his experience running the Boston Marathon, and why it's the most prestigious marathon in the US. We also get a sneak peek into their exciting new projects. Spencer shares an update on his faceless YouTube channel's monetization journey, while Jared discusses his newsletter. Finally, we learn all about two unique niche sites: cockroachfacts.com and marathoninvestigation.com. The former is a surprisingly well-developed site with a range of content on cockroaches, while the latter investigates and exposes marathon cheaters.  Overall, it's another great episode, full of insights and pointers to help you stay on top of things and make the most of your marketing efforts. This Episode is Sponsored by https://search-intelligence.co.uk/ Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

What a busy week, we had Google confirm it is working on an all-new search engine that uses AI and Bard. There is no ETA for when that will go live, but in the coming months...

Another AI-focused show. Hosts Jim Hedger and Kristine Schachinger talk about the introduction of Auto-GPT, OpenAI's newest product that can instruct itself. Jim, who has been a strong supporter of incorporating AI into our work process and tools admits to being a bit queasy at the prospect of a self-prompting AI. We also cover the development of Project Maji and Google's new Search Engine, the introduction of a new Google web crawler, the removal of Page Experience from the Search Console, the sudden death of Buzzfeed News, and more…Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Continuous Scrolling gibt es bei Google schon länger. Auf den deutschen mobilen Suchergebnisseiten führte Google das Feature im August 2022 ein. Die Desktop-Suche folgte im Dezember desselben Jahres - allerdings zunächst nur in den USA. Jetzt sieht es so aus, als würde Google auch auf den deutschen Suchergebnisseiten auf dem Desktop Continuous Scrolling einführen. Dabei stellt sich die Frage, wie sich das auf die Impressionen und auf die Klickrate der Suchergebnisse auswirkt. John Müller hat jetzt erklärt, wie Google Impressionen bei Continuous Scrolling zählt. Für bestimmte lokale Suchergebnisse zeigt Google jetzt Zusammenfassungen von Bewertungen für bestimmte Kriterien an, zum Beispiel für die Pünktlichkeit eines Anbieters. Obwohl die Page Experience und mit ihr zum Beispiel die Ladezeit für Google ein Rankingfaktor ist, wird oftmals zu viel Aufwand in deren Optimierung gesteckt. Die Verwendung des IndexNow-Protokolls kann für eine schnellere Indexierung durch Bing führen und die Chancen auf einen Link in den Antworten des Bing Chatbots erhöhen.

Get up to speed with the Digital Marketing News and Updates from the week of Feb 20-24, 2023.1.  LinkedIn Released Five New Features - According to a post from Keren Baruch, Director of Product at  LInkedIn, here are the platform updates that will help your business: Going forward, you get to choose the content type your Activity section shows first. Last year, LinkedIn introduced the option to schedule posts. And now they're extending that feature to your newsletters and articles as well. The one-click subscribe URL and an embeddable button makes it  easier for the author to share and drive subscriptions . Customize the way your articles appear on search engines. Go to any article you've created and click on the “Publishing menu” in the top left corner. From there, click “Settings” and you'll be able to customize your SEO title and description to appear in searches. This means you can control how your content appears on those search engines, making it more discoverable to those who are interested in what you have to say. When you search for newsletter authors, you'll see their newsletter right in the search results under their name. 2. The GA4 Auto-migration Deadline - Google is sunsetting Universal Analytics (UA) on July 1st. Starting in March, Google will automatically create Google Analytics 4 (GA4) properties for any customer who does not set up a GA4 property with basic settings.If you do not opt-out of auto migration by February 28, 2023, Google will transition your UA account to GA4 without any custom strategy. To ensure accurate tracking and analysis, you should make the switch to GA4 now and customize the setup as needed.GA4 is much more than just a new “version” of Google Analytics. It's a completely new platform – built from the ground up to collect, process, and report on data differently than before. Migrating to GA4 is a complex and integral process that requires strategic planning and expert implementation.3. Automating Google Search Console Data Export - Due to limitations related to serving latency, storage, processing resources, and others, Search Console has a limit on the amount of data that can be displayed or exported. The maximum you can export through the Search Console user interface is 1,000 rows of data. Currently, the upper limit for the data exported through the Search Analytics API (and through the Looker Studio connector) is 50,000 rows per day per site per search type, which may not be reached in all cases.Now Google has rolled out a feature that allows you to automate a daily bulk export of your Search Console performance data to BigQuery. This includes all of your Search Console performance data but not the anonymized queries. The daily data row limit does not impact this data, so you can extract more data using this method.This will allow you to run complex queries over your data to an external storage service, where you can do deeper analysis in a more automated fashion, Google announced.Remember, BigQuery is Google's fully managed, serverless data warehouse that enables scalable analysis over petabytes of data. It is a service that supports querying using ANSI SQL. It also has built-in machine learning capabilities. Even though Google said this is likely more helpful for larger sites with larger datasets, I personally believe smaller sites will benefit from automating the export and retention of historical data. P.S: If terms like data warehouse, BigQuery, and SQL is making you dizzy then it's time for you to seek the assistance of a reputed data driven marketer.4. Per Google, Embedding Reviews From Other Sites Does Not Help With Rankings - Google's John Mueller was asked if it would help with web rankings in Google to embed reviews from sites like Facebook, Bing, Google, etc., on your website. John said no, not for web search, and he also warned us about not using structured data on those third-party site reviews. Remember, back in 2016, John said the same thing. And in 2019, Google announced that “Self-serving reviews aren't allowed for LocalBusiness and Organization”So this is not new information. It's just that people tend to forget or newbies do not know. And bye bye review companies.5. Google Responds If Core Web Vitals (CWV) Should Be A Priority For A Small Business - Brenda Malone asked Google's John Mueller, "Since Google Search Console ONLY shows Core Web Vitals and Page Experience metrics for ‘sufficiently popular sites' that have enough CrUX data, I am wondering. Do you think that small, less than 1K page, mom-and-pop websites should stress out about CWV since Google SAYS they only count CWV if there is CrUX data?"Google's John Mueller replied that for small and local businesses, "in most cases," core web vitals work should not be at the top of their list. He said this because the page experience ranking factor is not huge and more so, for sites with very few pages, Google doesn't usually have CrUX data for the pages on that site, and in those cases, the data is not used. He then goes on to say this:“Should you improve speed/CWV anyway? Maybe. Users do notice it, so if your site is super-slow, users might bail. Should it be your top priority? I don't know - to me it would depend on what you want to achieve with the site (is it a "business-card", or more interactive?) & how bad it currently is. ..it sometimes feels like folks focus too much on it. I get it - it's something measurable in the SEO world where very little is measurable. Prioritizing is hard, but especially for smaller, local businesses, in most cases this shouldn't be top of the list.“P.S: If the terms CrUX & CWV is new to you then I recommend you seek the advice of a reputed search marketer unless you are preparing for a career in search marketing.6. Will Your Rankings Drop If You Have A Keyword Rich Domain? - In last episode (ep#148), I covered how Google's John Mueller is not a fan of keyword rich domains (or exact match domains). Now a website owner asked John Muller if he can attribute his drop in rankings (to position#100 from 1) to having an exact match domain. By the way, the website owner asking this question owns www.cbd-uk.com and used to rank for “cbd uk”To this question, John Mueller replied that an existing site would not drop in ranking just because it uses an exact match domain. "Changes like that would be due to other reasons," he added.Furthermore, John advises the website owner (who used to earn a livelihood from selling CBD products) to check Search Console for any manual action. Otherwise it is due to a latest update to Google's algorithms that is now viewing the site differently (for example Google recently launched updates for neutralizing / handling spammy links, webspam, and for not promoting helpful content).This is a great evidence of what I tell my clients - Spend $$ on Google Ads even if you are ranking#1 on organic search. You never want to be the mercy of the Google's algorithm.

Q: Facebook new page experience နဲ့ classic page နဲ့ဘာကွာလဲသေချာသိချင်ပါတယ်။ ကျေးဇူးပြုပြီး ပြောပြပေးပါလား။ A: Facebook new page experience ကကျတော့ profile ပုံစံမျိုးဖြစ်သွားတာ။ classic page ကကျတော့ အရင်တုန်းက page ပုံစံပေါ့လေ။ ဘာကွာလဲဆိုတော့ profile ပုံစံဖြစ်သွားတဲ့အချိန်မှာ ကျွန်တော်မြင် တာက Facebook က meta ဖြစ်သွားတဲ့ အချိန်မှာ creator ဆိုပြီးထွက်လာတယ်။ business suite ထွက်လာတယ်။ creator studio ထဲမှာ အရင်တုန်းက Facebook page ပေါ်က data ကြည့်မယ်ဆိုရင် Facebook ရဲ့ insights ကိုဝင်ကြည့် တယ်။ အဲ့ဒီဟာထက်စာရင် အခုဟာက ကျွန်တော်ဟိုတစ်နေ့က level up team က client တစ်ယောက် အတွက်ကို report တင်ဖို့အတွက်ကို အကူအညီတောင်းတဲ့အချိန်မှာ သူတို့ report ပြင်နေတာလေး ဝင်ကြည့်တော့ creator studio ကိုအဓိကမြင်မိတယ်ပေါ့နော်။ ကျွန်တော်မြင်တာကတော့ Facebook, Instagram, နောက်ဆုံး What apps ပါပါလာမလားတော့မသိဘူး။ အဲ့တာတွေအကုန်လုံးကို creator studio ထဲကိုထည့်နေတာလေး သတိထားမိတယ်။ ဆိုတော့ new page experience ကအဲ့တာပါ။ Facebook အနေနဲ့ လူတွေနဲ့ပိုပြီးရင်းနှီးတဲ့ခံစားချက်တစ်ခုရနိုင်မဲ့ profile ပုံစံမျိုးကို experience တစ်ခု ပေးလိုက်ပြီးတော့ ကျန်တဲ့ post တင်ဖို့အတွက်ဘာတွေညာတွေကို creator studio တို့၊ business suite တို့ဘာတို့ကနေ ပိုပြီးတော့သွားစေချင်တဲ့ ပုံစံမျိုးပါပဲ။ မြင်တာကတော့ Facebook တစ်ခုတည်းမှာပဲ အကုန်လုံးလုပ်လို့ရတာထက်စာရင် Facebook သီးသန့်၊ Instagram သီးသန့်၊ နောက်ပိုင်း AR, VR platform တွေမှာလည်းသီးသန့်မလုပ်တော့ဘဲနဲ့ creator studio က content creation တွေအကုန်လုံးကို manage လုပ်လို့ရမှာဆိုတဲ့ဘက်ကို သွားတာဖြစ်ဖို့များတယ်။ အဲ့တာကြောင့်ပဲ creator studio ကို Bulid လုပ်ပြီးတော့ Facebook, Instagram ကိုသူတို့သွားတယ်။ တဖြည်းဖြည်းနဲ့ AR နဲ့ပတ်သက်တဲ့ဟာတွေ studio နဲ့ပတ်သက်တဲ့ဟာတွေကို ပေါင်းလာနိုင်ချေများတယ်လို့တော့ ယူဆတယ်။ အဓိက new page တွေကိုလုပ်လာတဲ့ရည်ရွယ်ချက်နဲ့ new page နဲ့ old page ဘာကွာလဲဆိုတဲ့ အပိုင်းလေးတော့မြင်ပါတယ်။ #marketing #digitalmarketing #market #career #askalex #askalexmm

If they measure it, it matters. The SERP's Up team dive into the One SEO Tool to Rule Them All:  Google Search Console.  This free Google tool is, by far, the most important tool for site owners to understand how Google values their sites.  Mordy Oberstein and Crystal Carter, heads of SEO Branding and SEO Communication at Wix, share their love of Google Search Console and unpack the importance of the platform. Google Search Console gives a wealth of information about your site: from page indexing to Google's crawl frequency, the impressions that specific pages receive, and most importantly, what issues Google seems to be having with a website. This is the main conduit of communication from Google to the site owner, and trust us - if they measure something in there, it matters.  SEOs should pay attention to Video Pages (hint, hint - get them going if you haven't), Page Experience stats, mobile usability, and more.  The team catches up with Lazarina Stoy, data scientist, and SEO, who shares one of her favorite features of GSC, the Links report, which can help troubleshoot internal linking strategies and improper use of anchor text. In short, this is the SEO podcast to better understand the role and value of Google Search Console!  Key Segments [00:04:22] What's On This Episode of SERP's Up? [00:05:15] Focus Topic of the Week: Google Search Console [00:19:29] Focus Topic Guest: Lazarina Stoy [00:24:11] Tool Time [00:29:24] Snappy News [00:32:13] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Lazarina Stoy: https://twitter.com/lazarinastoy Daniel Waisberg: https://twitter.com/danielwaisberg Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast  Wix SEO Learning Hub: https://www.wix.com/seo/learn Google Search Console: https://search.google.com/search-console/about Optimizing your website performance with Search Console: https://www.wix.com/seo/learn/resource/gsc-webinar How to Automate The URL Inspection API: https://www.screamingfrog.co.uk/how-to-automate-the-url-inspection-api/ Get to know the Wix Site Inspection tool: https://www.wix.com/seo/learn/resource/wix-site-inspection-tool Search Console Data Template: https://datastudio.google.com/embed/reporting/015008f1-9f50-42b1-b8e8-6ddfd81ccc10/page/ig7kC Are links everything SEOs make them out to be?: https://www.wix.com/seo/learn/podcast/episodes/are-links-everything-seos-make-them-out-to-be  News: Google Introduces New Search Labels For Coupons & Promos: https://www.searchenginejournal.com/google-introduces-new-search-labels-for-coupons-promos/469828/

1. Meta Lists 4 Ranking Signals For Video On Facebook - In a blog post, Meta has shared four top signals its algorithm uses to determine which videos receive wide distribution on Facebook.  Originality - “Facebook's video ecosystem values original content and encourages intentional and loyal consumption. We want videos on our platform to be authentic, enduring, and entertaining, which can turn casual viewers into passionate fans.” Audience retention -“Retention is one of the indicators of how well the content was received by the audience – a slow and gradual decline in the audience retention graph can show that the topic and structure of the video match well with what your audience wants to see, while an early drop off may mean that the content isn't what the viewer expected.” Audience loyalty - “When people regularly come back to view an account's videos, we take it as a strong, positive signal for distribution. This is especially true when we see that people actively search for your content or seek it out on video-first destinations like Facebook Watch or directly on your account.” Engagement - “We prioritize content that sparks conversations and meaningful interactions between real people.” Meta says you should avoid doing these things if you want your videos to be seen by a broad audience: Engagement bait - Urging people to interact with content, such as writing captions like, “like this post if you agree!” Watch bait - Intentionally withholding information to get viewers to watch to the end. Click bait - Luring viewers to click on a link for information intentionally omitted from the video. 2. Regional Trend Insights Now Available To TikTok Advertisers - TikTok has announced that it's added a heap more data to its ‘TikTok insights' tool, which provides a range of snapshots and notes on key market trends, which you can filter down to specific info for your campaigns. This can be a helpful resource for mapping out an optimal TikTok marketing approach.The best part is that you can download the data as cards for use in presentations, or just in your own planning.3. Twitter Launched New Workshop Series To Maximize Your Twitter Business Presence - Twitter has announced a new series of free ‘Twitter Flight School' workshops, which will provide in-depth, expert insights into how to set up your business for success in the app. The sessions will be run by Twitter Product Marketing Manager Morgan Cornelius. The new workshops will focus on two areas: How to Establish Your Business on Twitter - will look at how to make best use of Twitter's more recent business additions, including Professional Profiles, Shops, etc. Get Holiday Ready on Twitter - will look more specifically at holiday marketing trends in the app, and how you can tap into them to maximize your Christmas sales push. 4. YouTube Now Allowing Sport Betting Ads On Mastheads - YouTube is now allowing sports betting ads to serve on the masthead as long as the ads comply with the related gambling and games policy. You can read the announcement from Google here. Google's guidelines for advertising sports and gambling can also be found here.5. Google's “Helpful Content” Rollout Completed - Google has confirmed that the helpful content update rollout has been completed. The update took 15 days to roll out, starting on August 25, 2022 and ending on September 9, 2022. Google has posted it completed today, September 9th.As a reminder, Google's helpful content update is a sitewide signal. It targets websites that have a relatively high amount of unsatisfying or unhelpful content, where the content is written for search engines first. “Helpful Content” has been covered in-depth in episode#122/123/124 of #TWIMshow including what to do if you were hit by this algorithm.6. Google Shares Best Practices For Creating Quality Meta Descriptions - Google updates documentation on search snippets to include examples of both good and bad meta descriptions. Search snippets are the summaries and descriptions shown in the search results for sites that rank. The data used to generate the search snippet traditionally comes from the meta description and, sometimes, the content itself.Google listed four categories of good and bad meta description examples. They are: Instead of listing keywords, Describe the business, not the webpage . Explain what the shop sells and details like opening hours and location. Instead of using same description on every news article or blog posts, use a snippet from the article or post. Summarize the page.  Instead of being too short (broad and vague), make it specific and detailed. You can read Google's updated guidance here7. Google To Automatically Upgrade Smart Shopping Ads To Performance Max - Google has reminded us once again that Smart Shopping campaigns will be sunsetted and any new campaigns created in Merchant Center will be Performance Max. Read the FAQs from Google and the announcement about Merchant Center upgrades here https://support.google.com/merchants/answer/12280808.8. Google Ads Revamps Examples Of Invalid Traffic & Activities - Google has updated their Invalid Traffic site. Invalid Traffic is “any activity that doesn't come from a real user with genuine interest. It can include accidental clicks caused by intrusive ad implementations, fraudulent clicking by competing advertisers, advertising botnets and more.” Google provides 12 examples of Invalid Traffic but adds that this is not an exhaustive list. Invalid traffic affects everyone in the Google Ads ecosystem. Advertisers who consistently see increased clicks, lower CTR, or suspect that their ads are being clicked by bots or competitors may see their ad spend decrease. as Google works to stop the fraud and lessen the costs to account holders.If you suspect that your account is being affected by invalid clicks, impressions, or other traffic, then Google's team of specialists can investigate it for you. To open a support ticket, follow the step-by-step guide.9. Google Will Reject Ads With Poor Landing Page Experience - A change to Google's destination requirements policy states if an ad leads to a page that doesn't comply with the better ad standards, Google will disapprove the ad. If you're running Google Ads, this new policy means you must be extra careful about the pages people land on. Google doesn't want advertisers sending people to pages that contain intrusive or annoying ad experiences. Your landing pages may be complying with the better ads standards already, especially if they're optimized for Google's page experience update. If you're unsure whether your landing pages meet the standards, Google will inform you in the Ad Experience Report. Ads that do not comply with the better ads standards are as follows: Pop-up ads Autoplaying video ads with sound Ads that block visitors from seeing the main content  Prestitial and postitial ads with countdowns  Large sticky ads that stay on a page as the visitor scrolls  Ad density greater than 30%  Flashing animated ads A good rule of thumb — if an ad interrupts a visitor's browsing experience, it's almost certainly against the better ads standards. Google is giving advertisers until October to comply with a new policy, or their ads will be disapproved.You can read the announcement here or read about the better ad standard here.

Q: Facebook new page experience ပုံစံပြောင်းသွားအောင် ဘယ်လိုလုပ်ရမလဲဗျ။ သူ့အလိုလိုပြောင်းတာပဲ ‌ စောင့်ရမှာလား။ YouTube ကအတိုင်း လိုက်လုပ်ကြည့်တာ မရလို့ပါ။ A: သူ့အလိုလိုပြောင်းပါတယ်။ တစ်ခုကတော့ နည်းနည်းလေးပိုပြီး chance များတာက new page experience က ကျွန်တော်တို့ လူတွေ၊ media တွေ၊ page တွေအတွက်ကို ဦးစားပေးပြီးလုပ်တာပါ။ business pages တွေအတွက် မဟုတ်ပါဘူး။ အဲ့တော့ ကိုယ့်ရဲ့ page type ကိုသွားပြီး setting ထဲမှာ media ဒါမှမဟုတ် creator ဆိုပြီး သွားရွေးထားတယ်ဆိုရင်တော့ ကိုယ့်ရဲ့ new page experience က ပြောင်းလာနိုင်ချေ ပိုပြီး‌တော့များပါတယ်။ သူ့အလိုလိုပြောင်းလာတာပဲစောင့်ရမှာပါ။ #marketing #digitalmarketing #market #career #askalex #askalexmm

Worum geht es in dieser What the Click?!-Folge? Unsere Claneo-Expert:innen Magdalena Mues und Franziska Schneider sprechen über das Thema Page Experience. Dabei gehen die beiden unter anderem auf die folgenden Punkte ein: Was ist die Page Experience und warum wurde dieses Update eingeführt? Welche Themen fließen in die Page Experience ein? Page Experience als Rankingfaktor Wer sollte im Unternehmen an diesem Thema arbeiten? Ausblick in die Zukunft der Page Experience Folge uns auf Social Media: Claneo auf LinkedIn: https://www.linkedin.com/company/claneo Claneo auf Facebook: https://de-de.facebook.com/ClaneoDE/ Claneo auf Instagram: https://www.instagram.com/claneo_agency/ Claneo auf Twitter: https://twitter.com/ClaneoDE Claneo auf YouTube:https://www.youtube.com/channel/UCbPRmKlTr5rWTUlyrVg_XHw --- Send in a voice message: https://anchor.fm/claneo-what-the-click/message

Le protocole IndexNow vu par Google après Bing et Yandex, Google my Business qui devient Google Profile Business, mais pourquoi ? Le SEO n'est plus 3 piliers, mais bien 4 depuis quelques mois, je vous explique cela. Les critères de Page Experience seront pris en compte par Google Desktop à partir de février 2022, Google lance un nouvel update antispam de son algorithme et La Team WordPress veut accélérer le cœur de son CMS, ha bon !

Interaction to Next Page oder kurz INP heißt eine neue Kennzahl, die Google zur Messung der Page Experience verwendet. Die INP könnte sogar in die Core Web Vitals aufgenommen werden und würde sich dann auf die Rankings auswirken. Erhält eine Website bessere Rankings in der Desktop-Suche, wenn der größte Anteil der Besucher mit dem Desktop unterwegs ist? Google indexiert nur ein Video pro Landing Page. Google hat das Tracking der Page Experience auf dem Desktop erweitert und bezieht nun zusätzliche Features ein. John Müller von Google rät dazu, sich keine Sorgen wegen toxischer Links zu machen.

In this Snippet episode, Mistie explains the Core Web Vitals, how it affects your website SEO and how to check your website load speed. The Google Page Experience has been applied to mobile platforms and is now being rolled out to desktop through March, 2022 so it's super important you know what this is and what your website load time means to your SEO. You can check your website load time here though PageSpeed Insights - https://pagespeed.web.dev/ If you have questions or want more information, hit us up! We love to help! Thanks for listening --- Send in a voice message: https://anchor.fm/mistie-smith/message

This week in search, I reported how the Google page experience update for desktop has been fully rolled out. I also posted my monthly Google webmaster recap...

1. Facebook Reels Available Globally - Facebook is taking its battle against TikTok to the next stage with the full launch of Reels on Facebook, using the platform's massive scale to capitalize on the popularity of short-form video content.Facebook Reels will include remix functionality to encourage trend engagement, while creators will also be able to post Facebook Reels up to 60 seconds in length, in line with Instagram's Reels extension launched last July. Users will also be able to share publicly posted Reels to their Stories, adding even more engagement potential.In addition to this, Facebook's also adding Reels drafts and a new video clipping option "that will make it easier for creators who publish live or long-form, recorded videos to test different formats."That last one is important because, like YouTube, Facebook's looking to use its short-form option as a complementary channel while also giving creators the opportunity to build community and maximize their monetization potential through longer content as well.2. LinkedIn Has Launched The LinkedIn Marketers Group - LinkedIn Has Launched a New Group to Provide Insights and Tips for LinkedIn Marketers, which will aim to provide community support and direction for digital marketers. LinkedIn's redesigned Marketing Partner Community Group will focus on sharing industry knowledge and relevant topics and conducting discussions about new and upcoming changes and insights from the platform itself to improve LinkedIn marketing tactics.You can visit the LinkedIn Group now and request to join. You should hear back about approval within 24 hours. Once you've joined, you'll see group posts in your LinkedIn feed.3. What You Need To Know About LinkedIn Podcast Network - With the debut of its new 'LinkedIn Podcast Network,' LinkedIn is trying to capitalize on the growing popularity of podcasts by hosting a variety of shows centered on major professional themes, prepared by both internal and external experts. Listeners will be able to access all of LinkedIn's podcasts by following each podcast host in the app and subscribing to their newsletter, as well as via Apple Podcasts, Spotify, or any other audio source. The key benefit of engaging with these hosts on LinkedIn, according to LinkedIn, is that you'll be able to expand the conversation beyond passive listening.4. LinkedIn Reveals New Post Analytics - LinkedIn is hoping to provide interesting insights into content performance with new post analytics tools, which will provide you information about the people who are reading your LinkedIn updates, as well as the number of Reactions each has received. The new analytics will give you a better idea of who is viewing your content, with filters for job title, industry, geography, and more. This could be a terrific approach to make sure your material reaches the people you want to target. If you've created personas for your own branding or marketing efforts, this could be a quick way to double-check your target audience and fine-tune your strategy based on the information you've gathered.5. Microsoft Advertising Rolls Out Dynamic Descriptions - Dynamically generated headlines are often helpful to drive relevant experiences and more traffic for your business. Now to help advertisers provide even more relevant ad experiences while also saving them time, Microsoft Advertising has announced dynamic descriptions for DSA, a new tool that's unique to the search advertising landscape. Dynamic descriptions are the default option for creating new DSA campaigns in Microsoft Advertising online. With dynamic descriptions, you can supplement your generic static descriptions with more relevant information to your searchers and help drive more clicks. This is now available in the United States, Canada, United Kingdom, France, and Germany.When you're in your DSA campaign settings, you'll now see a new checkbox that says Enable dynamic search ad text. Once you've done that, you'll be able to start getting descriptions dynamically generated and powered by Microsoft Advertising's Artificial Intelligence. They are continually optimized to provide the best messages to your customers.Starting in April, Microsoft Advertising will enable dynamic descriptions for all existing DSA campaigns, with any advertisers that are insensitive verticals remaining opted out for their current campaigns.6. Microsoft Advertising Launches Auto-Apply Recommendations - Advertisers Opted In By Default - Microsoft Advertising's auto-apply recommendations are now broadly available, the company stated Monday. In March 2021, Microsoft Advertising released a beta version of this feature, which is currently generally available. Advertisers are automatically enrolled in all five of the platform's suggestion kinds. While enabling auto-apply recommendations will not boost your budgets, it does give the platform permission to make adjustments on your behalf without your input. You should decide whether or not that is acceptable to them, and if it isn't, you should opt-out.Microsoft Advertising currently offers the following auto-apply recommendation types: Create Expanded Text Ads. Create Responsive Search Ads. Create multimedia ads. Remove negative keywords conflicts. Fix conversion goal-setting issue. Advertisers can opt-out of auto-apply for any recommendations at any time. Each auto-apply recommendation has a check box in front of it. Simply clearing those who do not want to be adopted will opt-out, and they won't be added to the account moving forward. However, they can still be manually applied in the future.7. Google Page Experience Update For Desktop Is Live - Google confirms the Page Experience algorithm update is now rolling out to desktop search results. The update is scheduled to finish rolling out by the end of March. Back in November 2021, we shared about the Page Experience update when it was first rolled out to mobile search results, and now it will be applied to desktop search results. For the most part, Page Experience on desktop includes the same ranking signals as the mobile update except for "mobile-friendliness." Mobile-friendliness, which is a signal built into page experience for mobile search, will not apply to desktop.This means the same three Core Web Vitals metrics: LCP, FID, and CLS, and their associated thresholds will apply for the desktop ranking. Other aspects of page experience signals, such as HTTPS security and the absence of intrusive interstitials, will remain the same as well.Google Search Console has a new report dedicated to evaluating Page Experience criteria on the desktop versions of web pages. You can utilize this report to get an idea of how your site may be impacted by the update when it finishes rolling out at the end of next month. The desktop report can be accessed from the Page Experience tab in Search Console, directly underneath the mobile report. It looks identical to the mobile report, with the exception of the Mobile Usability section.8. Google Merchant Center Adds Short Title Attribute - Online retailers can now add an optional short title to identify their products in Google Merchant Center. The new [short_title] attribute differs from the existing [title] attribute in that the short title should be concise and is intended to show in "browsy experiences," like Discovery campaigns and Shopping ads on Gmail. Full product titles often get truncated in the "browsy" contexts Google has mentioned, which means that users may not be seeing all the relevant information from your ad. Short titles provide merchants with an alternate, concise way to identify their products, which could help to improve click-through rates. While Google allows 1–150 characters for this field, it recommends using between 5 and 65 characters. Google also advises that merchants: Use a relevant, concise short title that clearly describes their product. Ensure that the short title describes the product on the landing page. Use professional and grammatically correct language. Avoid foreign languages unless they're well understood (e.g., "sushi"). Avoid using capital letters for emphasis. Avoid including promotional text (i.e., prices, sales dates, your business' name, etc). Don't add extra white spaces. You should also highlight the most important details by placing them towards the front since users don't always read the entire title. And, adding a brand name is a good idea if it helps differentiate the product — this can be important when you sell similar products across brands.9. Google Shopping Experience Scorecard - A new tool dubbed the Shopping experience scorecard has been announced by Google for Google Merchant Center retailers. In other words, if these merchants produce a "great customer experience," Google will reward them with "a boost on ranks," "a badge," and "other perks that will help people find your business" in Google Shopping tab of Google Search.There is a help document that explains that "the program will monitor the experience you provide to customers in several areas, including shipping speed, shipping cost, return cost, and return window. You'll be given a rating of "Excellent," "Comparable," or "Opportunity" on each metric. "To see your performance for each metric and your overall score: Sign in to your Merchant Center account. From the navigation menu, click Growth. Click Shopping experience scorecard. Suppose you are a merchant and part of Google Merchant Center and you know you can provide that level of "excellent" customer service. In that case, it might make sense for you to share these metrics with Google so you can gain better visibility in Google Shopping. Google did add that if you do not provide the data, you will "not be penalized" — so there is no reason to feel pressured to provide the data to Google, outside of knowing that other merchants might and they might benefit, while you may not.10. Google Ads Launches Enhanced Conversions For Leads - Google has officially launched enhanced lead conversions. Google Ads' Enhanced Conversions feature can "increase the accuracy of your conversion measurement and unleash more effective bidding," according to Google. You may receive first-party customer data such as an email address, name, home address, and/or phone number when a client completes a conversion on your website. It works in conjunction with your existing conversion tags by securely delivering hashed first-party conversion data from your website to Google. This information can be collected using conversion tracking tags, hashed, and provided to Google in hashed form, where it can be utilized to improve conversion measurement.11. Google SEO 'Discovered – Currently Not Indexed' Status - When asked how long webpages can remain discovered but not indexed, Mueller says:"That can be forever. It's something where we just don't crawl and index all pages. And it's completely normal for any website that we don't have everything indexed.And, especially with a newer website if you have a lot of content, then I would assume it's expected that a lot of the new content for a while will be discovered and not indexed.And then over time, usually it kind of shifts over, like well it's actually crawled, or it's actually indexed when we see that there's actually value in focusing more on the website itself. But it's not guaranteed."12. Is There SEO Value Of User Comments On Websites? - Should visitors to your website be able to make comments? According to Google, user comments on web pages may bring additional SEO value, but they must be strictly regulated for spam and other concerns that may develop. It's incorrect to suggest that website comments are a ranking component because allowing users to submit comments will not improve your site's ranking. User comments can provide SEO value to web pages in the form of added context. If people stay on topic and provide comments that are relevant to the topic of the page, this information can help with search rankings. Comments relevant to the webpage's subject matter can help Google better understand the content and determine which types of queries it should rank for.It's also true in the other direction. When visitors leave irrelevant comments, it might degrade the overall quality of the page. Off-topic comments may provide Google conflicting information about what the page is about and which queries it should appear for. Even if they are written by people who are not directly linked with the site, websites are accountable for user comments.It's your responsibility if it's on your website.For example, comments containing spammy links may result in a penalty or demotion in search results.

In this episode, you will hear Mark Williams-Cook & Jack Chambers talk about: BERT and how it understands language The rollout of the Page Experience update for desktop A vulnerability found in a popular WordPress plugin SISTRIX Academy New Google Shopping experience scorecard You can get the full transcription and show notes at https://search.withcandour.co.uk

1. Instagram Enables Likes On Stories - Instagram has added a new, simple way for users to engage with Stories content with Stories likes, which enables you to ‘like' any Story in your feed, and let the creator know, without having to start up a DM conversation.Stories likes are not public, and only the creator will be able to see them. Creators will be able to view their Story likes in their Story insights, with a small heart icon added next to the viewers' name in the view listing.Stories likes will not come through as a DM, so you're not suddenly going to get an influx of DMs as people use the function to react to your Stories. To be clear, Instagram hasn't indicated that this is or will be a ranking factor at this stage. But you would assume that with another means of direct insight, Instagram will look at how it could utilize such to improve each users' experience, by showing them more of what they literally like.2. Snapchat Will Enable Top Creators to Insert Mid-Roll Ads into Their Stories - Snapchat's adding another new monetization opportunity for Snap creators, with mid-roll ads for Snap Star Stories, providing a directly attributable revenue pathway for the app's biggest stars. As explained by Snap, soon, Snap creators will be able to switch on ads within their Stories, with a cut of any revenue generated by those ads then allocated back to the creator. Though the specific revenue cut here is not entirely transparent – according to Snap, the revenue share from these ads will be based on its proprietary payment formula, “which may include a number of factors such as posting frequency and audience engagement”.3. Microsoft Advertising Expands to 29 New Countries - Microsoft announced the expansion of Microsoft Advertising in 29 new countries. This expansion goes across Europe and Africa, with a reach to 19 new languages. Microsoft estimates this brings the reach of the ad network to 41 million consumers, making 400 million searches each month on Microsoft and partner sites.The following markets are live and ready for you to upload your Microsoft Advertising ads: Albania, Andorra, Bosnia, Bulgaria, Croatia, Cyprus, the Czech Republic, Estonia, Greece, Hungary, Iceland, Latvia, Lichtenstein, Lithuania, Luxembourg, Malta, Monaco, Montenegro, North Macedonia, Poland, Portugal, Romania, San Marino, Serbia, Slovakia, Slovenia, South Africa, Turkey, and the Vatican City.You can learn more about the expansion on the Microsoft blog.4. Smart Pages, Microsoft's Free Site Builder, is Now Available to US-based SMBs - Microsoft first launched Smart Pages,  Microsoft's free website building service, in February 2021. Until now, businesses that were interested in the service had to sign up for the closed beta. In October 2021, Microsoft announced the website builder's first round of feature updates, which included an analytics dashboard and the ability to create a Smart Page from directly within a Bing Places account.  Starting Feb 16, 22, Smart Pages, is available to all US-based small and medium-sized businesses. Microsoft has also added new features to the service, including video embeds, text suggestions, integration with Bing Maps, and an updated Social Posts section.Far too many SMBs operate with just a social media profile or a local listing as their only online presence. Having your own website opens up more opportunities to connect with potential customers and drive both online and in-store traffic. Now that this service is more widely available, more business owners can use it to establish a basic website for free. And, the new features, particularly the video embeds and Bing Maps integration, can be used to improve the user experience while providing relevant business information.5. Meta Provides New Recommendations to Help Advertisers Lessen the Impacts of Apple's ATT Update - Meta has published some new recommendations to help advertisers maintain their data flows, and improve the performance of their campaigns.First off, Meta says that advertisers should integrate with the Conversions API, which will provide more insight into consumer pathways.Meta also recommends that advertisers verify all of their domains, especially for brands looking to track performance across multiple websites, while it also says that businesses should ensure that their conversion events are aligned with their campaign priorities.Meta also recommends that brands allow some time before analyzing campaign performance, due to delayed data and modeled reporting (Meta recommends giving conversion-optimized campaigns at least 72 hours), while for App Conversion campaigns, it also recommends that brands use a 24-hour conversion window to help its ad systems optimize “for the fastest and most predictable feedback cycles”. Meta also says that its machine learning ad recommendation and audience tools are improving, which can help to limit the impacts.Meta also suggests showing your ads across 6 or more Placements – “like on Facebook Marketplace or in Instagram Stories”, which can give its system more flexibility to control costs and generate better results.6. YouTube Adds New Shorts Shelf in Channel Listings - YouTube continues to make Shorts a bigger focus, with a new addition on the desktop version of YouTube channel pages that will display each channel's Shorts clips (where available) in a separate element.Now, when a channel has uploaded Shorts, they'll be displayed in a separate section, giving Shorts content a more specific focus, and likely driving more viewers, which could also make Shorts a more critical promotional element.This is in line with usage trends, and engagement around short video clips. Indeed, YouTube recently reported that Shorts clips have cumulatively amassed over 5 trillion views thus far, and with Shorts catching on in India in particular, it makes sense for YouTube to lean into the format where it can, and help its creators boost their channel performance via the format.7. YouTube Rolls Out New Metadata For Educational Videos - YouTube is bringing additional metadata to English language videos that are educational in nature. Videos can be marked as educational during the upload flow via a drop-down menu where you can select a category. Selecting Education as a video category will grant access to a new set of metadata you can use to describe the content. The new metadata fields include: Type of video  Academic system  Education level  Exam, course, or standard Each of these fields is optional. You can utilize some, all, or none of them during the upload process. This is an important update for YouTube channels because, in the future, this metadata will be added to YouTube's search results to help viewers decide whether the content meets their needs.8. Google: Good Core Web Vitals Scores Won't Improve Indexing - Having good Core Web Vitals scores won't necessarily lead to improved indexing of your webpages in Google's search results. This is stated by Google's Search Advocate John Mueller during a recent Google Search Central SEO office-hours hangout.As per Mueller, “the Core Web Vitals kind of plays into the Page Experience ranking factor — and that's more of a ranking factor. That's not a quality factor. And in particular, it doesn't play in with how much we actually crawl and index from the website. In some cases, there is a little bit of a relationship between how fast the page is and how fast we can crawl it, but it doesn't have to be that way. So that's something where usually these sides are less connected and not completely tied together.”9. Google: More Content Does Not Mean More Traffic - Google's John Mueller said on Twitter "more content definitely does not mean more traffic." Meaning, writing more content does not always translate to more traffic, especially from Google Search.I can relate, creating more content, does not always translate to more traffic. Sometimes sites push out bad or spammy content and that won't always lead to more traffic. But in general, if you write quality and useful content often, it is more likely that you can produce more traffic from more content. Not always but often. John Mueller has said this before, saying Just putting out more content doesn't necessarily make a site better. He also said content frequency is not a ranking factor.10. 15% Of Search Queries On Google Are Still New - Here is a not-new piece of data, 15% of the searches Google sees each day are new. Google shared this stat, again, on Twitter the other day saying "Fun fact: 15% of all Google searches have never been searched before."Just some history on this stat, in 2007, 25% of all queries that searchers entered into the Google search box was never seen by Google before. That figure changed to 15% in 2013 and has remained at that figure according to Google even through today. Last I covered it was about two years ago in 2020, Google reconfirmed the 15% figure in 2017 and 2018 and now again in 2022.11. Google Ads Announces 3 Changes to Automated Extensions - Google Ads rolled out three updates to automated ad extensions. Here's what's new. Automated extensions will be eligible to show alongside your manually added extensions. This change will roll out sometime in mid-March. The ad extensions that will be eligible to show in tandem with manual extensions include Sitelinks, Callouts, and Structured snippets. This change to automated extensions eligibility helps your ad take up more real estate on the SERP. Previously, the automated extensions above weren't eligible to show when manual extensions were created. What were the implications of this? For example, if your ads had two manual site link extensions created, your ad would only be eligible to show those manual extensions. With this update, your ad would now be able to show your two manual extensions, as well as automated extensions, at the same time. Keep in mind, your account has to have opted into automated extensions in order to show. In addition to the automated extensions eligibility, Google is making updates to reporting capabilities. Reporting will now be viewable at an individual level in the Extensions page of Google Ads. At this individual level, you're able to pause or remove any automated extension. This allows for easier management of your campaigns. You'll also be able to easily identify which extensions were created manually, or automatically created by Google. Manual Extension Viewability - Google already allows you to create extensions at a more granular level (account, campaign, or ad group). However, the more granular these extensions were created, these would prevent extensions created at a higher level to be ineligible to serve. Campaign or account-level extensions are eligible to show in your ads if they are predicted to improve performance. Predicted performance improvement comes from Google's machine learning algorithm. If you have created hyper-specific ad extensions at the ad group level, it's a good idea to review any campaign or account-level extensions that may be eligible to show in your ads. If there are any extensions not relevant to those ad groups, you will want to reorganize them in a way that makes sense for your account. 12. New Google Ads Destination Not Accessible Policy - Google Ads announced it is adding a new "destination not accessible" policy under the Google destination requirements policy. Google is also making changes and clarifications to the document overall. Google said the changes go into enforcement on March 21, 2022. The new independent destination not accessible policy is part of the overall Destination Requirements category for ads related to a destination's access limitation. Google said that this policy will also "provide self-service appeals management for advertisers." These include pages that lead to error messages such as "This site is not accessible in your location" or "down for maintenance" that were previously enforced under the "Destination not working" policy. The new policy language will say "Not allowed Destinations that are not accessible in the targeted location."13. Like Apple, Google Will Limit Sharing of User Data with Third Parties - Google announced that it will be bringing Privacy Sandbox to Android with the goal of introducing new, more private advertising solutions. Privacy Sandbox is an existing initiative by Google to better protect users' private data. These solutions will limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID.14. Google Confirms Standard Shopping Campaigns Will Remain Available - Google confirms Standard Shopping campaigns will remain available. This will come as a relief to advertisers that still rely on Standard Shopping's manual controls and capabilities — especially as Google Ads continues to release more automated products. Standard Shopping campaigns offer a set of capabilities, controls, and data that many advertisers rely on, and knowing that they'll continue to be available will come as a relief, especially since Google has been taking away manual controls in so many areas.15. Performance Max Will Absorb Smart Shopping and Local Campaigns -  Performance Max is set to absorb Smart Shopping campaigns this summer. Local campaigns will also be rolled into Performance Max sometime between August and September. Once that occurs, advertisers will no longer be able to create new Smart Shopping or Local campaigns. To facilitate the transition, Google Ads will offer a self-service tool for advertisers that want to move their campaigns over to Performance Max ahead of the transition window, which could give them more time for testing. The tool will be available for Smart Shopping campaigns starting in April, with support for Local campaigns starting in June.16. Google Ads Needs At Least 15 Conversion In 30 Days For Machine Learning To Work Better - Ginny Marvin, the Google Ads Liaison, confirmed some time ago that for the Google Ads machine learning models to work faster (and probably better) Google would need a minimum of 15 conversions in the last 30 days. She added that you really need 50 to 100 conversions if you want machine learning to outperform manual strategies.17. Google Ads Shares Top 3 Priorities for 2022 - Jerry Dischler Vice President / General Manager, Google Ads shared his top three priorities for 2022: automation, measurement, and privacy.1. New Opportunities With Automation - Under the Automation pillar, Google is emphasizing the use of Performance Max and Discovery campaign types. Both campaign types focus on reaching users at scale from a single campaign. Google touts the benefits of these campaigns to include:  More simplicity in management (fewer campaigns) Multi-channel reach Greater ad inventory Incremental conversions 2. The Future Of Measurement - It's no secret that measurement has been a challenging topic for most advertisers. With the iOS 14 update, the future removal of third-party cookies, and more – new approaches to measurement will be critical for success. Without meaningful results and data to back up your marketing efforts, it's going to be harder to prove the value of marketing. Google is rolling out new solutions to privacy and measurement including: Enhanced conversions Consent mode Conversion modeling Data-driven attribution 3. Delivering Expectations For Digital Privacy - It's difficult these days to go without hearing of some sort of privacy breach. Google understands the increasing need for user privacy and controls. While you need to build and cultivate relationships with your customers, they need to know that their data is safe and maintain some level of anonymity. Google has updated its privacy playbook to capture these needs both from the advertiser and user perspective. The three main highlights of this playbook include: Building direct relationships with customers Ensuring measurement remains accurate and actionable Keep your ads relevant In building direct relationships with customers, you're able to capture first-party data for more 1:1 direct communication, such as email marketing or in-app messaging.What does this mean for advertisers?While we are all used to relying on paid media to drive the final sale and showing direct ROI, the role of paid media may need to change. For example, the goal of some of your non-branded or awareness efforts should shift to capturing first-party data, instead of the final sale.If you're able to capture that first-party data on the first touch, you would be able to attribute a final sale back to that original touchpoint. Just remember to shift your attribution modeling to reflect changes in strategy.

Email is only good until the click, folks. After this, your user is left to complete your purchase or sign-up with the landing page they move to. Often, we put our focus on ads, emails, and social channels, but you have to remember that your website is your storefront, it's your brand. This is one area that needs to present your users with a top-notch experience but is sadly often forgotten about. Today, I sit down with VP of Growth, Manbir Sodhia, who currently works for the prestigious Oura Ring. He is a master at optimizing the funnel as he calls it, looking for key areas of drop-offs and testing until he has a fully optimized, and friction-free website. Get ready to take some notes on this one. And don't worry, if you have questions for Manbir, you can reach out to him via Linkedin here. And send any other questions to me at conversations@emailgrowthsociety.com. TOOLS & TIPS: 1. Heat mapping & User recording: LUCKYORANGE 2. Tips to analyze your funnel via Segment

1. Google Ads' Updated Experiments Page - In the new Experiments pages, advertisers no longer have to create a separate campaign draft and changes made to the original campaign are automatically synced to the experiment as well. This streamlined experiments workflow saves advertisers time by eliminating campaign draft creation. Similarly, the experiment sync feature is also a timesaver because advertisers may no longer have to manually copy changes over from their original campaigns, which can be particularly time-consuming when running multiple experiments simultaneously. And, the ability to apply the changes from an experiment to the base campaign with just one click also makes implementation easier.2. Google Search Console Now Includes Desktop Page Experience - Google Search Console has a new report dedicated to evaluating Page Experience criteria on the desktop versions of webpages. This report can help you prepare for the launch of the page experience algorithm update on desktop, which will begin rolling out in February and finish at the end of March.The desktop report can be accessed from the Page Experience tab in Search Console, directly underneath the mobile report. It looks identical to the mobile report, with the exception of the Mobile Usability section.About Page Experience On Desktop: Google has confirmed the three Core Web Vitals metrics: LCP, FID, and CLS, and their associated thresholds will apply for the desktop ranking. Other aspects of page experience signals, such as HTTPS security and the absence of intrusive interstitials, will remain the same as well.3. Yoast Now Supports SEO on Shopify - Like the WordPress version of the app, Shopify merchants can use it to optimize their products and posts to show organic, non-shopping results. Yoast SEO for Shopify costs $29 per 30 days, unlike the WordPress version of the app, which operates under a freemium model.Yoast SEO is one of the most commonly used SEO apps in the WordPress ecosystem and the launch of an app for Shopify speaks to the rise of e-commerce (particularly over the last two years).4. Why Site/SEO Migrations Are Hard - John Mueller from Google explained that URL changes are not simple for search engines to deal with because Google stores in its index a set of URLs, its on a URL or page by page basis. John said, "this may at first sound like a small change within a website." He said, however "it's not that simple for search engines." Why? John explained that "search engines like Google store their index on a per-page basis." "So if you change the address or the URL of a page that page's data has to be forwarded somehow otherwise it gets lost," he explained.First, John recommends you deeply study the Google site move documentation, it was vastly improved in 2014 and updated since then over time. John then summarized what you should do, but it is important to see all those details in the help docs:  Do your research Create a list of the old & new URLs Implement the migration 301 redirects Internal updates Monitor the migration And he said these changes can take Google several months to process with the more important URLs happening faster and the less important URLs happening slower. Google has said most of the time these moves take a few months but again, John reminded us to keep the redirects in place for at least a year.5. Google New robots tag: indexifembedded - Google has a new robots tag for when you use embedded content on your pages named indexifembedded. Google said with this new tag “you can tell Google you'd still like your content indexed when it's embedded through iframes and similar HTML tags in other pages, even when the content page has the noindex tag.”If you embed content on your site and want to control indexing of the content on the page, now you have more control with this new indexifembedded robots tag.Google explained that sometimes publishers want the content on the page to be indexed and sometimes not when they embed content. This new robots tag gives you more control over communicating those wishes to Google Search.

In this show we got everything for you from creepy crawling to blood sucking vampires and and walking zombies. First, we had a few unconfirmed Google search algorithm updates this week, one last weekend...

Was bedeutet die Entscheidung der österreichischen Datenschutzbehörde hinsichtlich des Verstoßes gegen die DSGVO bei der Einbindung von Google Analytics in der EU? Das haben wir bei OnlineMarketing.de nicht nur in zwei ausführlichen Beiträgen von verschiedenen Seiten beleuchtet – inklusive Interview mit Maciej Zawadzinski –, sondern auch im Weekly Update des Digital Bash Podcasts thematisiert. Redakteurin Aniko Milz liefert dir in dieser Folge Insights zu den neues Entwicklungen, Googles Perspektive und die Sicht von Datenschutzexperten.Außerdem klärt sie dich über die weiteren wichtigsten Online Marketing News der Woche auf, unter anderem wie die neuen bezahlten Abonnements bei Instagram und TikTok aussehen, ob Adblocker eine Urheberrechtsverletzung darstellen, mit welchem Kniff Instagram Hate Speech einfach „begraben“ möchte und wie du dich auf die Page Experience als Ranking-Faktor auf Desktop vorbereiten kannst. Zu den Artikeln der Woche gehören:Datenschutzverstoß durch Google Analytics: 9 von 10 Unternehmen in Europa betroffenGoogle Analytics verstößt gegen europäisches DatenschutzrechtPage Experience wird Ranking-Faktor für Desktop – Search Console mit eigenem BereichGoogle und Meta: Absprachen auf der FührungsetageUrteil: Können Adblocker eine Urheberrechtsverletzung darstellen?Twitter bringt NFTs endlich in die TimelineInstagram Subscriptions kommen: Würdest du für den Content deiner Lieblings-Creator zahlen?Instagram begräbt Hate Speech einfach weiter unten im FeedGenau wie Instagram: TikTok plant SubscriptionsDas OnlineMarketing.de Team wünscht dir einen tollen Start ins Wochenende. Stay safe and be kind.#marketingimohr #digitalnews #onlinemarketingde #digitalbash #podcast See acast.com/privacy for privacy and opt-out information.

Today is January 18th and I'll be talking about a potential algorithm update, Reviews in maps, Google My business hours, page experience going to desktop, Travel & Google Ads webinar, Competitive analysis and more!Full Blog Post and Show Notes @ https://opinionatedseo.com/s2e12January 14th and 15th seems to be a lot of movement in the algorithm trackers - was there an update?Some of my sites that are relatively newer content seems to have jumped up quite a bit in this time, but I think that might just be a coincidence. This podcast's main site had a jump to about 1400 impressions in Google Search Console compared to its average 50-100 per day. That ended up dropping back down a bit, so if Google was doing something, it might have been temporary if this site was an indicator.https://www.seroundtable.com/google-search-ranking-update-january-14-32762.htmlAllie Margeson, the Director of SEO  Services at Whitespark noticed review snippets getting visibility on maps. See her tweet.https://twitter.com/SeoAllie/status/1483166745980456966Colan Nielsen for Sterling Sky writes about Google My Business and when to list your hours as 24/7.https://www.sterlingsky.ca/when-should-i-list-my-google-business-profile-hours-as-open-24-7/We mentioned it a couple weeks ago, but Yoast officially launched their Shopify SEO app.https://yoast.com/release-yoast-seo-for-shopify/Google has been giving us a heads up on Page Experience rolling out to desktop. Search Console now has a dedicated desktop section in its Page Experience report to help site owners understand Google's page experience criteria.https://developers.google.com/search/blog/2021/11/bringing-page-experience-to-desktopIn case you missed it, Google Ads put on the “Travel On Air” with Episode available for on demand viewing. If you are a marketer in the Travel industry (I'm talking to you Louderback and Dylan!) then this may be of interest!https://adsonair.withgoogle.com/events/travel-on-air-episode-4SEMRush published an article on their blog about not the ten, but the 12 Best Competitive Intelligence Tools for Market Research.https://www.semrush.com/blog/top-18-competitive-intelligence-tools-advanced-market-research/And, since we seem to always talk about internationalization, John Mueller answered a question on Reddit asking if Google used the same algorithm for each language.“Mostly. Search uses lots & lots of algorithms. Some of them apply to content in all languages, some of them are specific to individual languages (for example, some languages don't use spaces to separate words -- which would make things kinda hard to search for if Google assumed that all languages were like English).”https://www.reddit.com/r/SEO/comments/s64i0e/does_google_use_the_same_algorithm_for_every/

Google's Page Experience Score is coming to Desktop. This week on the Sociall.in social media and digital marketing podcast we're talking about Google's page Experience score coming to Desktop, Facebook's lawsuit from the FTC, and Apple being forced to accept non-Apple payment options.

In this episode, you will hear Mark Williams-Cook & Jack Chambers talking about: Page Experience update for desktop: Google has confirmed that Page Experience update will be rolling out for desktop next month. Tracking featured snippets & redirect chains: Valentin Pletzer's cool bit of JavaScript allows tracking of text fragments (and therefore featured snippets) and redirect chains in Google Analytics. IndexNow: A new WordPress plugin for IndexNow for Bing. You can get the full transcription and links to resources at https://search.withcandour.co.uk

On Ep. 65 of iPullRank's Rankable Podcast, Garrett Sussman hosts Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador of Ahrefs, to discuss the topic of how do you prioritize what to tackle in technical SEO.Patrick is an organizer for the Raleigh SEO Meetup (the most successful SEO Meetup in the US), the Beer and SEO Meetup, and the Raleigh SEO Conference. He also runs a Technical SEO Slack group and is a moderator for /r/TechSEO on Reddit. Patrick was the lead author for the SEO chapter of the Web Almanac. He also likes to share random SEO knowledge in Twitter threads he calls Uncommon SEO Knowledge. He's a well-known conference speaker, industry blogger (mostly on the Ahref's blog these days), judge of search awards, and he helped define the role of Search Marketing Strategist for the US Department of Labor.Patrick shared his framework for how he works on high-impact tactics on his SEO road map. In this episode, we cover:As a TechSEO, when you tackle a new website, what technical issues are you trying to surface first?How do you approach road-mapping low-hanging fruit versus larger projects?Where do TechSEOs go wrong with prioritization?What are some of the most common missed opportunities in TechSEO that you see?His thoughts on the upcoming Desktop Update for Page Experience? Is it going to make waves or be a blip?

In deze aflevering hebben we een diepte interview met Harjan Evertse. Harjan is op dit moment UX Designer bij Achmea maar hij is daar 23 jaar geleden begonnen als Lotus Notes Consultant. Daarnaast is hij ook eens een gameontwikkelaar, we vragen hem daarom het hemd van het lijf over hoe dit nou tot stand is gekomen. Verder bespreken we de nieuwe ranking methodes van Google, namelijk page experience voor desktop en bespreken we ook de uitslag van de UXTools Survey. 1:20 - Google page experience ranking - https://developers.google.com/search/blog/2021/11/bringing-page-experience-to-desktop 3:38 - ProtoPie prototyping - https://www.protopie.io/ 8:40 - Uitslag UXtools survey - https://uxtools.co/survey-2021/ 35:30 - Paglano iOS Game (Learn to identify piano notes fast) - https://www.paglano.com/ 57:44 - Lorem.space placeholder images - https://lorem.space/

Sapevate che, per il Page Experience, le 3 metriche dei Core Web Vitals hanno due categorie differenti?Ecco, diciamo che del Page Experience è importante comprendere la direzione :)Qui la discussione su Connect.gt dove specifico meglio quel No abusive interstitial https://connect.gt/topic/247178/attenzione-al-page-experience-da-desktop-febbraio-marzo-2022 È nata la mia Newsletter!FastLetter: Una fonte buona dalla quale aggiornarsihttps://giorgiotaverniti.substack.com/

It turned out to be a busy week because we have a confirmed Google search algorithm update - the November spam update that is rolling out. I posted my monthly Google webmaster report as well...

The Google Page is not just another device with a screen. It's a powerful personal computer designed to help you get things done. Get answers with Google Search, find and do what you need on the web, enjoy creative entertainment, and stay in touch with family and friends. Why does the Google Page Experience matter for SEO? It matters because Google doesn't understand everything on a website. Take any website and search for something – it's likely that you'll find some interesting and possibly amusing errors. Sometimes there may be internal duplicates, missing pages, bad links, or broken images on a page. These are the tell-tale signs of a website that was built without proper SEO in mind. These internal site issues could have a negative effect on your site's ranking if you don't take care of them. The page experience is the road a searcher takes as they move through your website. Higher rankings can be achieved by improving the relevance and ranking of landing pages, making new pages available sooner, and even updating old pages. Check out this guide to learn more information on how it all works and some techniques you can start using now! Moreinfo about why google page experience matters for seo & how to improve it: https://seo.co/google-page-experience/ Connect with us:  https://seo.co/ // https://link.build/ // https://dev.co/ // https://ppc.co/

Google hat das November Spam Update ausgerollt - ähnliche Updates gab es bereits im Juni. Zudem gibt es zwei neue Kandidaten für die Google Core Web Vitals. Und: Google wird die Page Experience ab Februar auch für die Desktop-Suche zum Rankingfaktor machen. Außerdem: Google rät dazu, dass eine Website bei einem kurzfristig notwendigen Domainwechsel schnell crawlbar sein soll. Und: Das Testen unterschiedlicher Titel in den Suchergebnissen von Google ist jetzt einfacher als zuvor.

The new SEO ranking criteria is Google Page Experience. We all know that providing a high-quality user and search engine experience may contribute to higher results, but what precisely is this quality? For years, the concept of page quality has been ambiguous, and it is past time to fix that. In order to make improvements, you must first understand how your website compares to others. This guide will teach you how to audit websites for these aspects using tools like Screaming Frog, DeepCrawl, or Moz Pro Campaigns and will help you understand all of the factors associated with Google Page Experience so you can enhance your own or your clients' sites. More info about why google page experience matters for SEO & how to improve it: https://seo.co/google-page-experience/ Connect with us:  https://seo.co/ // https://link.build/ // https://dev.co/

My guest on this week's episode of Suds & Search is Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. Patrick is one of the top SEO presenters in the world right now. He's spoken at numerous conferences including, SMX, Pubcon, Ungagged, and TechSEO Boost. In 2018, Patrick was a finalist for speaker of the year at the Search Engine Land Awards. Patrick is also an excellent blogger and writer. He's the man behind a lot of the outstanding content put out by Ahrefs. I heard Patrick present at Pubcon Florida this summer on the Page Experience update. Patrick is extremely knowledgeable about the update, Core Web Vitals, and why improving page experience is valuable even if it's not a major needle-mover for SEO. Patrick appears often on “Top 100 SEO” lists. I can confidently say that he's among the very best technical SEO presenters in our industry. He's well-known for helping organize the Raleigh SEO Meetup and the Beer & SEO Meetup. The sheer number of outstanding SEOs and digital marketers in that part of the country speaks to the success of the meetup. Grab something cold to drink and join me for a conversation with Patrick Stox. We'll nerd out about core web vitals, he'll explain how Google determines “user annoyance,” and if you like SEO and beer, stay tuned to learn more about his SEO meetup. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Your SEO strategy has been paying off: You've won some key rankings and, more importantly, they're generating leads. But then the infamous internet autocrat, which prefers to be called Google, decides to implement some changes to its algorithm — and they require technical expertise on your end. Do you have the technical SEO capabilities to meet the challenge or are you doomed to share the fate of Ask Jeeves and MySpace? If you weren't already aware, this is not merely a hypothetical — Google really is changing its algorithm to punish slower pages in its rankings. If you aren't sure what this means for your business, today's guest, technical SEO wizard Geoff Atkinson, Founder and CEO of Huckabuy.com, has the answers you seek. In this episode, we discuss: The changes Google is implementing and what they mean for you The importance of page speed for Google's new changes and as a KPI for your business How Huckabuy can help you not just survive Google's changing algorithm, but use it to win Now that you know how Google's new rules impact your SEO, are you ready to learn the secrets to establishing credibility or crack the code to effective outbound marketing? Check out the full list of episodes: The B2B Revenue Executive Experience.

The latest installment of MoreVisibility's Eye on Digital Marketing podcast explores Google's new page ranking factors: Largest Contentful Paint First Input Delay Cumulative Layout Shift Learn what they mean, how they will affect your site and how we can help strategize. Have questions? Contact us at info@morevisibility.com.

Google page experience is a new metric that Google is adding to their algorithm, in terms of how they how they present search results. This isn't about SEO. It's a technical challenge that will change how you think about your technology stack.Join us as we breakdown in lay terms what you need to think about, and what you need to do. Key Highlights"This is something that really needs to be implemented by a tech team. It's rarely something that can be contributed to and addressed by an SEO team." If you have any questions, comments about this or any other episode. Please let us know via tiedtogether@cohaesus.co.uk.BiosPete Robinsonhttps://www.linkedin.com/in/pete-robinson/Richard Bundockhttps://www.linkedin.com/in/rbundock/

 Discover how to attain organic search traffic for your website Know more about creating a website that Google can understand Find out more about why PageSpeed and SEO is important for your website and to gain organic interactions Resources/Links: Check out Geoff's Website: https://huckabuy.com/cloud/page-speed/ Summary Are you struggling to get your website views and interactions? Do you want to get those organically? Are you familiar with how PageSpeed and SEO work? Did you know that it can affect how Google understands your website? Geoff Atkinson is the former Senior Vice President of Marketing at Overstock.com. He is now the Founder-CEO of Huckabuy, an SEO software company. In this episode, Geoff shares his insights on how you can organically increase your website's views and interaction by knowing how Google reads and understands websites. He also shares the secrets of building a perfect website with the power of PageSpeed and SEO. Check out these episode highlights: 01:09 - Geoff's ideal client: “Anybody that is looking for increases in organic search traffic. So that's really a very grad, it can be- we have e-commerce, software companies, non-profit, legal, we pretty much cover every industry.” 01:42 - Problem Geoff helps solve: “The problem that we solve is sites are built for humans, and they're complex and hard for Google to understand so we solve that problem for you.” 02:17 - Typical symptoms that clients do before reaching out to Geoff: “If you think of Google as like a black box, or you've never had success with SEO, if you're sort of scratching your head, wondering what to do, the industry is a bit misleading, and so we sent to solve those questions for you.” 03:41 - Common mistakes that people make before they find Geoff's solution: “Let's say the biggest mistake is this reliance on agencies as a solution for SEO. Everybody immediately goes to outsource this problem and have an agency work on it. If you think about three main pillars of SEO, one's link building, getting your domain authority up, one's content, and one's technical SEO.” 05:15 - Geoff's Valuable Free Action (VFA): “I think PageSpeed is becoming a really important ranking factor. In 2021, Google's pushing a huge algorithm update called the Page Experience update. They've been talking about it for about nine months. PageSpeed is already a major factor but in 2021, the beginning of 2021, there's going to be a big, big shift up, and it's going to become even more of a factor. So, paying attention to page speed now is key.” 06:24 - Geoff's Valuable Free Resource (VFR): Check out Geoff's Website: https://huckabuy.com/cloud/page-speed/ 06:53 - Q: Why are PageSpeed and SEO important? A: SEO is important for a lot of reasons. I think of it as the oxygen of the internet, you kind of need it to survive. And it's built a lot of huge brands. PageSpeed is important, not just for SEO, but if you think about your own interactions with sites, how quickly it loads, it's how likely you'll stay on the site. Tweetable Takeaways from this Episode: “PageSpeed is important, not just for SEO, but if you think about your own interactions with sites. How quickly it loads, it's how likely you'll stay on the site.” -Geoff AtkinsonClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09

7 tips to Improve Your Core Web Vitals Scores & Page Experience SignalsIs your site ready for the big Google algorithm update in 2021? Here are seven user page experience aspects to focus on and how to optimize them.Author:  Rachel CostelloSource: https://www.searchenginejournal.com/improve-core-web-vitals-scores-page-experience-signals/386542/–Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!You can also watch his episode here: https://bestseopodcast.com/Follow us on:https://www.facebook.com/EWRDigitalhttps://www.instagram.com/thebestseopodcast/https://www.tiktok.com/@bestseopodcasthttps://www.linkedin.com/company/bestseopodcastPowered by: EWRdigital.comHost's: Matt Bertram & Chris Burres Disclaimer: For Educational and Entertainment  purposes Only.

--Episode 26 - Google's New Page Experience Algorithm Update Explained--Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo, and Jayson DeMers, CEO of EmailAnalytics, discuss Google's New Page Experience Algorithm Update Explained.With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey.Links to things mentioned in the podcast:SEJ - Google's Core Web Vitals Ranking SignalGoogle Webmasters Blog - Evaluating Page ExperienceCore Web Vitals ReportPingdom ToolsGTMetrixGoogle Page Speed InsightslGoogle Mobile Friendly TestGoogle Search ConsoleGoogle LighthouseLuhnar CDN--New episodes go live every Monday, Wednesday, and Friday at 8am Pacific--