Podcasts about reporter out haro

Want to get your jewelry featured in top gift guides without spending thousands on PR? Award-winning PR strategist Gloria Chou reveals her proven CPR method for pitching gift guides that actually get responses. Learn why you don't need a massive following or previous press coverage to land features in major publications, plus discover how to find the right editors and build lasting media relationships that lead to repeat coverage. In this episode, you'll learn: • [2:15] Why your Instagram following doesn't matter (and what editors really care about) • [5:30] The exact formula for writing pitches that get opened and read • [12:45] How to find editors' contact information for free • [18:20] The right way to follow up without being annoying • [25:40] Understanding affiliate links and modern PR opportunities   Resources Mentioned: • Google News Alerts - google.com/alerts • Help a Reporter Out (HARO) - helpareporter.com • Mail Track for Gmail - mailtrack.io • Follow #journorequest on X (Twitter) and LinkedIn • Sub Stack Newsletter Writers:   - Trae Bodge - traebodge.substack.com   - Aly Walansky - alywalansky.substack.com   Sponsored By: Transform occasional buyers into devoted collectors with our FREE Sales on Repeat private podcast series. Get instant access at flourishthriveacademy.com/secretpodcast Transform your in-person jewelry sales into a thriving online business with our Train Your Customers to Buy Online Home Study program. Learn more at flourishthriveacademy.com/TYC   Connect with Gloria: Website: gloriachoupr.com Instagram: @gloriachoupr Free PR Masterclass: gloriachoupr.com/masterclass   Connect with Tracy: Instagram: @tracymatthewsny Facebook: @FlourishThriveAcademy TikTok: @flourish_thrive Buy The Desired Brand Effect: desiredbrandeffect.com   Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews  

“PR is the highest leverage activity, and we're not taught that because it's easier to just create a reel and hope it goes viral.”In this episode of The Unofficial Shopify Podcast, we meet Gloria Chou, a PR coach on a mission to break down the barriers of traditional media. Gloria didn't take the expected path into public relations—she reinvented it. She shares how she went from diplomat to helping small businesses earn coveted media spots in outlets like Forbes and The New York Times, using her unique CPR method for pitching. We explore the quiet power of PR, how to land a spot in a holiday gift guide, and why PR might just be the secret weapon for Shopify entrepreneurs looking to grow.LinksGloria Chou: GloriaChouPR.comCPR Method Masterclass: GloriaChouPR.com/masterclassInstagram: @GloriaChouPRHelp a Reporter Out (HARO): helpareporter.comSkimlinks: skimlinks.comTactical Baby Gear: tacticalbabygear.comBuzzFeed: buzzfeed.comForbes: forbes.comOprah's Favorite Things: oprah.comRefinery29: refinery29.comPopSugar: popsugar.comWirecutter: thewirecutter.comThe New York Times: nytimes.comSponsorsZipifyCleverificOmnisendNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

A company's success nowadays is so reliant upon pitching–whether you are looking to land a new client or get quoted in the media. Having a credible source say positive things about you and your company can be pivotal when it comes to whether your brand is going to be seen or not. That is exactly why this episode of The Brainy Business is dedicated to giving you some concise tips on how to use behavioral economics to pitch your brand. Pitching yourself can feel awkward, but when you understand the brain science it doesn't have to be, especially if you follow Melina's tips! In this episode, Melina Palmer discusses different brain biases such as social proof, authority bias, familiarity bias, and availability bias. Availability bias gets a big focus because it is one of the most critical to pitching success. You can take advantage of it by predicting and paying attention to trends and finding a way to offer people a fresh perspective on them. The episode closes with three key points to keep in mind when pitching: (1) keep it short (2) be happy with your language and (3) follow directions. This is just scratching the surface of what you'll get in this episode, one of the top 10 downloaded episodes of The Brainy Business of all time. Listen now to learn how to use behavioral economics to successfully pitch yourself and your business… In this episode: Gain knowledge on crafting compelling business pitches that seize opportunities. Unearth techniques to fight self-doubt, imposter syndrome, and potential slants in your business pitches. Learn how to leverage social proof to boost business credibility, attracting a wider customer base. Learn to spot niche perspectives and fresh ideas that attract media attention for your business. Understand why it is important to plan ahead much further than you think is necessary, with tips for how to get started immediately. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces the episode, which focuses on how to successfully pitch your business. She mentions that pitching can be uncomfortable and discusses the brain biases that often hold people back from pitching themselves. 00:03:12 - Overcoming Biases and Procrastination, Melina acknowledges that pitching oneself can be challenging and discusses how various brain biases, such as imposter syndrome and the focusing illusion, can hinder the pitching process. She encourages listeners to focus on the positive aspects and prioritize pitching as a goal. 00:08:27 - The Importance of Pitching, Melina explains the three main benefits of pitching the media: social proof, familiarity bias, and availability bias. She emphasizes the value of social proof and how being featured in the media can enhance credibility and trust in your brand. 00:11:50 - Availability Bias, Melina delves into the concept of availability bias and its relevance to pitching. She provides examples, such as flood insurance and crime rates, to illustrate how frequent exposure to certain topics can skew our perception of risk and importance. 00:15:18 - The Power of a Unique Perspective, Having a unique perspective can help you stand out in the media. By offering a fresh angle on a popular topic, you can become the go-to expert in your field. Melina shares a real-world example of how a handwriting expert found success by providing insights on the signatures of Prince William and Kate Middleton before their wedding. 00:17:01 - Reporters are People Too, Overcoming the fear of pitching reporters is crucial. They are just people doing a job and are constantly in need of content. By understanding their needs and offering valuable insights, you can become their solution and build a positive relationship with them. 00:18:35 - Finding Your Unique Perspective, To find your unique perspective, look at upcoming events, trends, and topics in various fields. Even if it seems unrelated to your work, there may be a niche you can carve out for yourself. By thinking outside the box, you can offer valuable insights on seemingly random topics. 00:19:44 - The Importance of Personalized Pitches, Sending generic pitches to reporters is ineffective. It's essential to do research and understand what each writer and/or outlet covers. By personalizing your pitches and showing how your expertise aligns with their audience's interests, you increase your chances of being featured in the media. 00:26:42 - Using Help a Reporter Out (HARO), HARO is a free service that connects reporters with expert sources. Signing up for HARO and responding to relevant inquiries is a great way to start getting some media coverage because it isn't a cold pitch. 00:30:10 - Tips for Pitching, Melina summarizes her tips for pitching, emphasizing that these tips can be applied to pitching anything, not just traditional news media. She advises deciding if pitching is a main goal for your business, making a list of top outlets and reporters, and practicing looking at trending topics or events. She also encourages getting out of your own way and just starting, even if it feels scary. 00:31:42 - Pitching as an Achievable Task, Melina reassures listeners that pitching is achievable and encourages them to realize their story's potential. She highlights the various opportunities for pitching, whether it's for publications, clients, promotions, or projects. Melina emphasizes the importance of taking initiative and making your own opportunities. 00:32:34 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Influence, by Robert Cialdini What Your Customer Wants and Can't Tell You, by Melina Palmer You're Invited, by Jon Levy The Hype Handbook, by Michael F. Schein The Speed of Trust, by Stephen M.R. Covey Top Recommended Next Episode: Availability Bias (episode 310) Already Heard That One? Try These:  Priming (ep 252) Framing (ep 296) Herding (ep 264)How To Set, Achieve, and Exceed Brainy Goals (ep 70) Familiarity Bias (episode 149) Confirmation Bias (episode 260) Optimism Bias (episode 34) Social Proof (episode 87) Reciprocity (episode 238) Herding (episode 19) Focusing Illusion (episode 330) Prefactual Thinking (episode 232) Bikeshedding (episode 99) Survivorship Bias (episode 110) Dr. Robert Cialdini and the (Now!) 7 Principles of Persuasion (episode 157) Magic Words, with Jonah Berger (ep 301) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter HARO – Help A Reporter Out Certificate in Applied Behavioral Economics at Texas A&M

In the new era of Chat GPT and AI, the content creation playing field has been leveled. Now anybody can create content about pretty much anything. So, how do you make your brand and your content stand out? Whether you're a product-based business or a service-based business, PR will play a big part in making you shine. So, today, we are going to talk about digital PR, and how I think it's really going to be a game changer in this new era of search. It's going to be super, super important that digital PR become part of your marketing strategy, if it isn't already.Tune in for a little crash course in digital PR and establishing your digital footprint to help you stand out and establish yourself as an expert and authority in your industry or niche.In this episode:Google's algorithm and E-E-A-TWhat digital PR is and why it mattersWays to establish your digital footprintOne thing you can do today to startFocus on creating high-value contentGenerate your own buzz, toot your own hornElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksCheck out Help a Reporter Out (HARO), the resource I mentioned where you can get listed as a trusted source in top publications.FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieConnect with NinaNina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.coWebsite: ninagibson.co

Visit wisesquirrels.com to take a free assessment, sign up for our ADHD tips newsletter, read articles, and connect with fellow Wise Squirrels. Today we speak with serial entrepreneur and founder of Help a Reporter Out (HARO), Peter Shankman. Peter is the author of multiple best-selling business books about customer service and public relations. He also wrote Faster Than Normal - Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain and most recently wrote a children's book entitled The Boy with the Faster Brain. Wise Squirrels aims to empower late-diagnosed adults with ADHD and celebrate the strength of our neurodiverse brains. Wise Squirrels aims to shatter stigmas, ignite inspiration, and guide our listeners toward success in a world that often fails to understand us. By sharing captivating stories and engaging in-depth interviews with ADHD experts, entrepreneurs, authors, artists, ADHD coaches, and medical professionals, we will provide you with invaluable insights and strategies. Legal Disclaimer: The content provided in this podcast is for informational purposes only and should not be considered medical advice. Always consult a qualified healthcare provider or medical professional for personalized advice regarding any medical condition or treatment. We would love to hear from you. Questions, comments, guest suggestions? We'd love to hear from you. https://wisesquirrels.com/contact Thanks for listening! Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to expand your audience and get featured in publications? Today, I share my journey and strategies for guesting on podcasts and publications to reach more people. I talk about my experience with Suzy Moore's "Five Minutes to Famous" program and how I've used Help a Reporter Out (HARO) to pitch articles and gain media exposure.Tune in and discover the power of turning your rejected pitches into fantastic podcast episodes or content for your website. I'll also offer tips on how to get started with HARO and other opportunities to be featured in publications. So, learn how to level up your content game and expand your reach. Remember, keep it fresh, keep it fun, and just keep going!

I'm re-sharing an episode from last summer that's greatly impacted my business. Dawn LaFontaine talked to me about how she secures tons of great press coverage for her brand Cat in the Box. She makes whimsical and delightful cardboard cat playhouses and when you go to her website you'll see, front and center, a collection of media logos for some of the many places she's been featured. The way Dawn secures all this press coverage is using a free tool called Help a Reporter Out (HARO). I followed Dawn's advice on how to use HARO and since talking to her I've received national press coverage in Business Insider and Yahoo News. The Business Insider article was also featured in the Apple News app and in Japanese outlets!

Getting natural backlinks to your website is one of the most difficult parts of Search Engine Optimization (SEO). And many consider backlinks to be a strong ranking factor. There is a tool called Help a Reporter Out (HARO) that can help streamline this process. Let's dig into how to get HARO backlinks to improve SEO.View the full article with the links here: https://clearpath.online/resources/haro-backlinks/

Learn how to get free media coverage using HARO. In this episode, we discuss how you can get free media coverage using Help a Reporter Out (HARO). We talk through what reporters look for, how to sign up and respond to inquiries, and the secrets to guaranteeing that journalists use you as a source in their articles and stories. This is one that you do not want to miss - also, help us pick out a name for this show! Schedule your free consult at: https://otterpr.com/free-consult Follow us on social media: https://www.facebook.com/otterpr https://www.instagram.com/otterpr/ https://www.youtube.com/channel/UC7NzJRxE9PkhDuKBQ3jULew https://www.linkedin.com/company/otterpr/

You can subscribe and listen to every episode of the "Unleash the Awesome" podcast at https://gambrill.com/podcast . 1:24 "How to Win Friends and Influence People" - Dale Carnegiehttps://amzn.to/3bE6i3S . 2:42 The sweetest sound to people is the sound of their own NAME [not their voice, I misspoke - yet another reason you should check the show notes :) ]. 3:20 "The Magic of Thinking Big" - David Schwartzhttps://amzn.to/3bBqTpJ . 4:10 "Abundance - The Future is Better Than You Think" - Peter Diamandishttps://amzn.to/3oCwi51 . 5:50 "Influence - The Psychology of Persuasion" - Dr. Robert Cialdinihttps://amzn.to/3u4wzyL . 5:53 "Dr. Robert Cialdini Shares Powerful New Insights Regarding Influence and Persuasion" - Episode 66 of the "Unleash the Awesome" podcast with Dave Gambrill. https://gambrill.simplecast.com/episodes/dr-robert-cialdini-shares-powerful-new-insights-regarding-influence-and-persuasion . 8:17 "The Four Hour Work Week - Escape 9-5, Live Anywhere, and Join the New Rich" - Timothy Ferriss.https://amzn.to/3ysYFXM . 11:13 OnlineJobs.ph - Outstanding virtual assistants and contract workers.https://gambrill.com/onlinejobs . 13:15 Fiverr - find people to do small jobs, tasks for you online at a reasonable price.https://gambrill.com/fiverr . 14:35 The Tim Ferriss Show - Tim's amazing podcasthttps://tim.blog/podcast/ . 14:49 "I Will Teach You to Be Rich - Second Edition - No Guilt, No Excuse, No BS, Just a Six Week Program that Works" - Ramit Sethi.https://amzn.to/3f3jLEJ . 19:59 - "Trust Me, I'm Lying" - Ryan Holidayhttps://amzn.to/3f1vrb2 . 22:57 - Help a Reporter Out (HARO).https://www.helpareporter.com/ . 23:50 "Expert Secrets" by Russell Brunsonhttps://gambrill.com/expertsecrets . 23:57 "Traffic Secrets" - Russell Brunsonhttps://gambrill.com/traffic . 23:58 "Dotcom Secrets" - Russell Brunsonhttps://gambrill.com/dotcomsecrets . 24:59 Clickfunnels is an amazing software platform to help you sell your products and services online.https://gambrill.com/clickfunnels . 25:16 "Russell Brunson Shares Powerful Insights from His New Book 'Traffic Secrets'" - Episode 23 of the "Unleash the Awesome" podcast with Dave Gambrill.https://gambrill.simplecast.com/episodes/russell-brunson-shares-powerful-insights-from-his-new-book-traffic-secrets . 25:20 "Instagram Secrets with Russell Brunson" - Episode 32 of the "Unleash the Awesome" podcast. https://gambrill.simplecast.com/episodes/instagram-secrets-with-russell-brunson . 27:02 Audible Audiobooks free trial.https://gambrill.com/audible . 28:03 "The best time to look at the map is before you go into the woods." - Brendon Burchard Come join the conversation in our communities... Digital Marketing Mentorship with Dave Gambrill Facebook Grouphttps://www.facebook.com/groups/dmmdavegambrill . Digital Marketing Mentorship with Dave Gambrill Telegram Channelhttps://gambrill.com/telegramdmm . And let me know what you thought of this episode and what you'd like me cover in future episodes over on Instagram.https://www.instagram.com/gambrill/ .    #unleashawesome #greatbooks #entrepreneur #dalecarnegie #influence #cialdini #4hww #magicofthinkingbig #davidschwartz #abundance #peterdiamandis #success #growthday #timferriss #funnelhacker #ramitsethi #ryanholiday #mindset #skillset #10x  #sidehustle #davegambrill   #techtools #digitalmarketing #jmtdna #dotcomsecrets #clickfunnels #audible #haro #virtualassistant #va #fiverr #onlinejobsph #toolset    CONSUMER NOTICE: You should assume that I have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this broadcast and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.

My guest today on the Mile after Mile podcast is Peter Shankman.  Peter is a very successful entrepreneur having created, built and then later sold the company Help a Reporter Out (HARO). Now he is a speaker, consultant and all around great guy. He’s also a very committed dad, skydiver and Ironman triathlete.  And if you weren’t already aware years ago he created one of the funniest bits on YouTube about Ironman training. Still very funny. https://youtu.be/B03dFMG8nR4 Today on the podcast we chat about how he is preparing for his upcoming race in October - the Ironman World Championships in Kona.  We talk about how he got his start in Ironman, what keeps him motivated, how he got a spot on the pier in Kona.  We also talk about how one goes about planning a long bike ride for long course training in New York City.  This is a fun interview. Enjoy it. You can find Peter online at www.shankman.com  You can donate to the Leukemia and Lymphoma Society (Team in Training) and support Peter’s Ironman journey at www.shankman.com/ironman  Thank you Peter for being a guest on the Mile after Mile Podcast. ________________________________________ The Mile after Mile Podcast has a website where you can find all the episodes  www.mileaftermilepodcast.com  Keep up with the host Amy Stone at www.amysaysso.com Looking for Podcasting Gear? Here's what I use to record the Mile after Mile Podcast. These are affiliate links.  Audio Technica microphone Adjustable Mic Stand Headphones Editing Software from Audacity (it's free) Zoom video conferencing software (not free) Desktop ring light so people can see me. Webcam - so my guests can see me Scheduling software from Acuity Scheduling (not free but super helpful) I use podcast hosting from Libsyn. Not free but very reliable.

Peter is an accomplished entrepreneur and thought leader. He started and sold Help a Reporter Out (HARO), a service that helps reporters gather information from the public. He hosts the Faster than Normal Podcast, where he discusses the top strategies for success for those with ADD and ADHD – Peter being diagnosed with ADHD himself.Today we are talking about the new normal of working from home and what that means for people with ADD, ADHD, and other neuro-diverse conditions that can make many things a little bit more difficult.[00:01 – 05:53] Opening SegmentI talk briefly about great values that await you in this episodeI introduce and welcome our guest, Peter ShankmanPeter talks about his backgroundAdvocate for the ADD, ADHD community[05:54 – 17:28] How to Get More Done in Your Home OfficeAdjusting to the new normal of working from home, particularly for people with ADD, ADHD, and other neuro-diverse conditions.Self-awarenessTime blockingFind a way that works for you.[17:29 – 22:19] Closing SegmentQuick break for our sponsorsWhat is the best investment you've ever made other than your education?My peloton bikeWhat is the worst investment you ever made?When I sold my company, I put money in several startups. Some lost, some became a success.What is the most important lesson that you've learned in business and investing?Take care of yourself first.Connect with Peter online. See the links below. Tweetable Quotes:"The key is to keep writing these things down and to keep using whatever way does work for you and make sure that they do work. And if you find a way that works, don't change it." – Peter Shankman"It doesn't come down to having to completely sterilize your life. It comes down to doing the things that make the most sense." – Peter Shankman"At the end of the day, just because you have the ability to do something doesn't necessarily mean you should do it right away. Learn first." – Peter Shankman"You are your own longest project. You are your own best investment, and if you are not taking care of yourself first, you will never be able to be as good as you could be..." – Peter Shankman You can connect with Peter on his website. Listen to his podcast, Faster than Normal Podcast. Follow him on all social media platforms @petershankmanLEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode or click here to listen to our previous episodes.

What does it take to start a successful business? Peter Shankman is best known for founding Help A Reporter Out (HARO). HARO is currently the largest free source repository in the world, sending out over 1,500 queries from worldwide media each week. HARO's tagline, “Everyone is an Expert at Something”, proves over and over [...] The post Help A Reporter Out (HARO) Founder Shares His Entrepreneurial Story appeared first on Small Business Advice Help For Startups and Entrepreneurs.

In episode 113 of the StudioPTBO podcast, Peter Shankman joins us! Founder of Help a Reporter Out, Author & entrepreneur. Peter talks about having ADHD and the challenges he's experienced, but the opportunities that have presented themselves to him. We chat branding, entrepreneurship & mindset! Subscribe to the show on:Itunes: https://podcasts.apple.com/ca/podcast/the-studioptbo-podcast/id1398036967?mt=2#episodeGuid=Buzzsprout-739630Google Play: https://play.google.com/music/listen?u=0#/ps/Ibfgbfiuvh5wi3vxoge76uwnjeeSpotify:https://open.spotify.com/show/03DG8shK4ksLFbSncPHv43Tunein: https://tunein.com/podcasts/Business--Economics-Podcasts/The-StudioPTBO-Podcast-p1207815/PS: When you're ready... here are 4 ways we can help you grow your business:1. Join the StudioPTBO Marketing Hacks Group on Facebook and connect with fellow entrepreneurs who are running businesses and growing teams.In this group we talk about how to grow and build your company on social and create momentum across your entire organization >>> https://www.facebook.com/groups/3402675632829752. Download A Free Copy "7 Essential Steps To Generating Leads For Your Business"We published this article to help provide massive value to this community and help you get started. Visit https://studioptbo.com/lead-generation to download your copy today.3. Get instant access to our free real estate online marketing training! Click here >> https://studioptbo.com/real-estate-freetraining4. Work with the StudioPTBO team privately. If you'd like to work directly with our team to help you build your business... just click here >>> https://studioptbo.com/book-now

In this episode, we discuss how brands are finding ways to connect with consumers authentically, using AI technology as customer service, the future of PR and social media, the state of journalism & possible antidotes, turning ADHD into a super-power, and what all the technology we have in the palm of our hands means for society as fast forward into the future. My guest today is Peter Shankman, an entrepreneur, best selling author, and thought-after keynote speaker. Previously, he ran Geek Factory PR and is the founder of Help a Reporter Out (HARO), an incredibly successful resource that connects journalists with sources. Shankman currently leads the ShankMinds Breakthrough Network, which is an online mastermind of thought leaders and business experts, and he hosts a popular podcast on ADHD called Faster Than Normal. The podcast focuses on how ADHD can be used as a gift or superpower rather than a hinderance. Some of Peter's Customer Service and Social Media clients have included Walt Disney World, Sheraton, American Express, Sprint, United Airlines, The US Department of Defense, Snapple, and even NASA. VIDEO VERSION: https://www.youtube.com/watch?v=OU72Qf6lbyc About the Podcast: MIND THE FUTURE is a podcast series that asks guests from the world of art, science, and technology to predict how what they do and love will look like as we fast forward into the future. The podcast is hosted by Katherine Brodsky. As a journalist, she has served as a correspondent for VARIETY since 2011, and have also covered primarily film/TV, tech, and travel for publications like THE WASHINGTON POST, THE GUARDIAN, ESQUIRE, MASHABLE, ENTERTAINMENT WEEKLY, VULTURE, NEW YORK MAGAZINE, CNN, USA TODAY, THE INDEPENDENT — and even PLAYBOY MAGAZINE (which you definitely read for the stories)! She has conducted hundreds of interviews with some of the most fascinating subjects including Oscar, Emmy, Pulitzer, Tony, Nobel prize winner—and even spies! Follow her on Twitter @mysteriouskat

One of the best ways to get quality exposure and earn yourself some great, deserving and natural links is to use Help a Reporter Out (HARO). Apart from guest posting and PR, it has been one of our company's best methods for procuring some great, quality backlinks. Through HARO, we have obtained dozens of links from sites with Domain Authority 50, 60, 70, 80 and even a DA 91. So, don't knock it until you've tried it.  If you're not using HARO for your link building, I would sign up and start submitting responses. It can be one of the easiest ways to see quick wins even for small brands.  But, be patient. It can take some time to see traction from it, but it's definitely worth the small effort required.  What did you like from this episode? What could we change? What would you like to learn next?  Connect with SEO.co:  SEO.co Digital Marketing Agency // Link.Build // DEV.co // @SEOdotco // SEO Blog 

What should marketers do when the news is chaotic and the public's attention is pulled from normal day-to-day life? Adjusting messaging and delivery while maintaining resilience and calm are paramount to your Digital Marketing success. In an effort to help Marketers navigate their marketing strategy during unprecedented times, MoreVisibility's COO, Danielle Leitch, sat down with New York Times Best Seller, Peter Shankman, to discuss: Marketing Sensitivity What to Adjust, Change or Revise In Your Marketing Messaging & Channels How to Ensure Your Message Is Still Seen & Heard By Your Target Audience Ways to Bridge the Gap Between Thoughtfulness & Speed And More! Listen to Episode 31 now! About Peter Shankman Mr. Shankman is a worldwide influencer and spokesperson for brands across the globe. He is the founder of three successful startups, most notably Help a Reporter Out (HARO). As a corporate keynote speaker, he is recognized worldwide for radically new ways of thinking about the customer experience, social media, PR, marketing, and advertising.

Have you ever dreamt about having an article in Forbes? Or sitting on The Today Show discussing your latest book? I'll be honest — I've definitely dreamt of them myself! But being able to make the leap from where I am now to getting onto those stages is always something I've wanted to understand a little bit more about. Well, guess what? We're all in luck! Today we have on one of my first business guests of 2020, Lynya Floyd!   Lynya is a Senior Media Coach with Selena Soo's PR team. Through Selena Soo's program, Impacting Millions, she works with entrepreneurs, coaches, and experts who want to elevate their status using the power of the media. She has been featured in Forbes, Fast Company, and a variety of other big-name magazines and media outlets.   In today's episode, we not only unpack some of the quick tips that you can start to use to put action into place right now to get you on to those stages and into those publications in 2020; but we are also promoting our masterclass to get your voice, message, and mission out into the world! If you want to learn more about the business side of who we are as entrepreneurs and how we can begin to share that story and impact millions — listen on!   Key Takeaways: [:55] About today's episode with Lynya Floyd! [2:42] Welcoming Lynya to the podcast! [3:03] Lynya shares who she is and how she got to where she is today! [10:00] How do we know if we're ready for PR? [13:35] Lynya talks about overcoming fears around PR and how to get started. [16:42] How to identify your strong suits with media and work your way up the ‘publicity pyramid!' [19:31] How do we get started with PR? What are the first few steps? [25:28] Wherever you appear through media, here's how to still get a return on investment. [30:14] About our upcoming masterclass and the importance of creating opportunities for yourself! [32:52] Lynya highlights some of the stuff that we, as entrepreneurs, are doing really well! [35:31] Lynya speaks about what some of the things we're going to dissect in our masterclass later this month. [38:02] Lynya's key performance indicators! [43:54] Where to learn more about Lynya and Impacting Millions! [46:20] More about my masterclass with Lynya at the end of January!   Mentioned in This Episode: Register for our Masterclass! (January @1pm) Selena Soo Impacting Millions — Launching in March! Sign up for the email list! Email Lynya: Support@SelenaSoo.com James Baldwin Another Country, by James Baldwin Help a Reporter Out (HARO)   More About Lynya Floyd Lynya Floyd is the senior media coach for Selena Soo's Impacting Millions program, where she works with entrepreneurs, coaches, and experts who want to elevate their status using the power of the media.   She has helped clients land stories in media outlets like Forbes, Fast Company, Entrepreneur on Fire and more. Lynya has nearly two decades of experience working in the media as an editor at magazines including Glamour, Essence, Family Circle, and Seventeen. As a journalist, her articles have appeared in national publications like Money, Prevention, Cosmopolitan, and Fitness. She has also been featured as a health expert on The Today Show, The Dr. Oz Show, The Doctors, FOX, NPR, and more.   When she's not helping her clients put a megaphone to their message, she's ghostwriting books and working as a nationally certified integrative health coach in New York City.   Connect with my Guest: Website: SelenaSoo.com Social Media: LinkedIn, Instagram, and Twitter   If you enjoyed our conversation and would like to hear more: Please subscribe to The Entrepology Podcast on Stitcher or iTunes. We would also appreciate a review!   Come Join Your Tribe on The Entrepology Collective Facebook Page! They say that you're the product of the five people with whom you spend the most time. Imagine you could spend time with hundreds of fellow entrepreneurs and go-getters looking to up-level their business, body, and mindset! Come hang out with us on Facebook and let us collectively inspire and support you towards your vision of contribution, your commitment towards better health, and your journey of mindset mastery. We're in this together! Come join us today!   BADASS FUEL — Fuel for Badass Women Scientifically Supported Ingredients | Support, Not Replacement | Non-GMO Two years ago, someone asked me what supplements I take to maintain my health, energy, and edge — and they were surprised that I only took four things consistently. For myself and my patients, there are four basics that support — at a foundational level — nearly every system in our bodies. In my quest for the highest quality ingredients and the easiest system for consistently incorporating supplementation to my routine, I formulated and manufactured my own line of foundational supplements. Trusted for myself and my patients, and under the guidance of your own healthcare provider, I'm excited to invite you to check out our foundational product line: Badass Basics. Learn more or order the products yourself by visiting BadassFuel.com!   CALL TO ACTION This week we have a simple call to action for you all! Simply follow the link, MeghanWalker.com/PRMasterclass, and pre-register for Lynya's and my masterclass at the end of January! And let us know what you're most looking forward to learning about on The Entrepology Podcast Facebook page — because when you're accountable, you're helpable!

There's an email newsletter named Help a Reporter Out (HARO) which Erik has used off and on over the years. This is the concept: there are reporters at publications that want a source for an article they are writing. They put out a query saying they need someone with this experience or this expertise to comment on an article I'm writing. These queries go out to people like Erik who want PR three times a day and if your expertise matches the query, you contact them and they'll use you as an expert source in their article. Erik was very into them, responding to the queries at least once a day about a year ago, last holiday season. Many of them were about predictions for digital marketing trends 2019. This was perfect because it would position Erik as an expert in the digital marketing field and this could be an opportunity to reach people that are reading these publications. Erik was getting a success rate of about 50% and got cited on a lot of websites, in a lot of articles, with hyperlinks back to our website. We recommend you check out HARO for free PR; it's a great way to get yourself out there and position yourself as an expert. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

Roberta PerryFounder of Scrubz Body Bio: After years of taking care of everyone else, Roberta's skin was dry, itchy and irritated. In 2005, at 43, she finally realized that taking care of her skin and herself was important. She discovered exfoliating products, but like the proverbial Goldilocks, none were completely satisfying her needs and wants. She headed for the kitchen and worked like a mad chemist to create her own. With lots of research and trial and error, she mixed up different combinations of botanical oils and came up with a winner. Roberta brought in her late sister, Michelle and in 2006 they started ScrubzBody in Roberta's kitchen. The business moved to a renovated garage and then to a small manufacturing store front, in Bethpage, NY in 2011, moving again in 2014 and once more in Nov. of '17 to a fabulous location at 245 Main St. in Farmingdale, NY. After all these years, she and her team are proud of the fact that the products are still hand made in small batches. ScrubzBody hosts Make Your Own Scrub parties for kids of all ages. They also ship the party to you. They sell retail, private label and wholesale. The business also donates to 6 charities, on a regular basis, with different scents of our products that give back. ScrubzBody Skin Care was the highlighted business on the Season One finale of Sell it Like Serhant on Bravo TV. Needing exposure for the business, but on a really tight budget, Roberta turned to Help a Reporter Out (HARO) and started pitching to writers and reporters. Since 2010, she has been published and quoted in over 100 skin care and business articles, blogs and beauty magazines. Roberta's book, “The Power of Free Publicity, Using HARO (Help a Reporter Out) to Build Relationships and Get Press Without a PR Firm.” was published in August 2016. She was a natural remedy segment guest of the Dr. Oz show, which aired on 10/24/14, as well as a food related segment which aired on 2/29/16. Roberta received the 2016 Nassau County Legislature Trailblazer award for charity work. She is a proud member of Indie Business Network, American Made Matters, Farmingdale Chamber of Commerce and Bethpage Kiwanis Club. Links: Scrubz Body TwitterFacebookInstagramPinterestYouTube Sponsored by: Spark Shipping - eCommerce Automation

Peter Shankman discusses the 4 rules he lives by each day to help him succeed. The 4 rules are some concepts that he shares from his new book, “Faster Than Normal” which is a practical and honest guide that rewrites the script on ADHD. Faster Than Normal is also the name of Peters podcast (the most successful podcast on ADD and ADHD). Peter shares his thoughts on “Rituals vs. Resolutions” to help those who make new year resolutions and his take on the “hustle economy” that’s currently a big movement within the entrepreneurial circles. Peter started his career at America Online as a Senior News Editor. He helped to found the AOL Newsroom and spearheaded coverage of the Democratic and Republican 1996 conventions. He then started a PR firm called The Geek Factory. He was the creator of Help a Reporter Out ("HARO"), a service for journalists which was acquired by Vocus, Inc. in 2010 which remained until 2012. He has been a guest speaker at TedX, South by Southwest, Affiliate Summit, BlogWorld Los Angeles and New York, the Direct Marketing Association. Shankman is also an angel investor. His investments include Daily Worth, Namely, Pixability, Right Next Door, and Simplist. Peter has written four books on marketing and customer service. His latest being, “Faster Than Normal”. Peter can be found at: shankminds.com (more links below) Reference links: Website: https://www.shankman.com Podcast: FasterThanNormal.com Entrepreneur community: ShankMinds.com Social: Facebook.com/petershankman linkedin.com/petershankman twitter.com/petershankman @petershankman (Instagram and snapchat) Pick up Peters books! Faster Than Normal https://www.amazon.com/dp/0143131222/ref=rdr_ext_tmb Zombie Loyalists https://www.amazon.com/gp/product/1137279664/ref=dbs_a_def_rwt_bibl_vppi_i2 Customer Service https://www.amazon.com/gp/product/B004DNWSOQ/ref=dbs_a_def_rwt_bibl_vppi_i3 Can We Do That? https://www.amazon.com/Can-We-Do-That-Outrageous-ebook/dp/B001GNBY5U/ref=pd_sim_351_1/143-8367991-5546614?_encoding=UTF8&pd_rd_i=B001GNBY5U&pd_rd_r=651ce440-179c-11e9-977f-8bb662b84541&pd_rd_w=N6PGP&pd_rd_wg=ZAb8X&pf_rd_p=18bb0b78-4200-49b9-ac91-f141d61a1780&pf_rd_r=XW5QX5A9RT3PBF9RPJ98&psc=1&refRID=XW5QX5A9RT3PBF9RPJ98 Nice Companies --- Support this podcast: https://anchor.fm/erikecabral/support

Channeling his ADHD into a superpower has propelled serial entrepreneur Peter Shankman (CGS’92, COM’94) to incredible success. Perhaps best known for founding Help a Reporter Out (HARO), a company connecting journalists to sources, Peter has built and sold three successful businesses, authored five books and built a brand as a keynote speaker, podcast host, angel investor and frequent cable news contributor. To learn more about Peter, visit shankman.com or check out his Faster Than Normal podcast. For more on Proud to BU, visit our website – bu.edu/alumni/podcast. A transcript of this episode is also available. Please note, transcripts may be edited for clarity and do not represent a verbatim record of dialogue.Listener Survey: We want to hear from you! Complete a 3-minute survey and claim your pair of our custom-made limited edition Proud to BU podcast socks!Support the show (http://www.bu.edu/give)

In this episode, our guest Peter Shankman, an entrepreneur and major influencer, shares his expertise, tips and hacks on skyrocketing your productivity “getting hours back in your day”, customer satisfaction, and using the power of being neuroatypical to your advantage. Takeaways In This Episode: How growth within our company highlighted the relevance of this topic even more The elements of Strategic Listening, why it is relevant in medicine, how we tend to listen wrong, and how we can change that What “Hippie-Dippie” sounding concept makes all the difference in the quality of care you provide (Hint: It' not only sounds sounds simple, it IS very simple!)  How to grow an effective conversation with patients and make your clinical encounter productive even when your patients go off on tangents A simple, effortless thing you could do to change the health outcomes for your patients. How his own experience with the medical world as a teenager shaped his career and perspective on communication How you can use your patient interactions to enhance your own growth as a successful healthcare provider.  How he harnesses the power of his ADHD to use it to his advantage How you can get enough hours in your day despite your numerous tasks and hectic schedule How to find your “zone of focus" and direct your own hyperfocus to allow most productivity,  Importance of finding your triggers for optimal performance How to best help our patients, or colleagues or ourselves when they/we are neuroatypical, (ADD or ADHD) Ways you can communicate with your supervisor/boss and create a supportive work environment to maximize productivity. Links Included in This Episode: Peter Shankman https://www.shankminds.com/ Faster Than Normal Podcast Faster Than Normal Book Peter Shankman Books Help a Reporter Out (HARO)

Minter Dialogue Episode #269 Peter Shankman is the author of 5 books, angel investor and speaker with a talent for provoking and driving fresh perspectives in marketing, storytelling, PR and communications. Having started his career at AOL, he pioneered in helping to found the AOL Newsroom. He is best known for founding Help a Reporter Out (HARO) in 2008, a precious resource for journalists that was acquired by Cision in 2010. In this conversation, we talk about marketing, the use of technology to promote your brand, the role of influencers, storytelling and data to drive your marketing. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

For our third episode, I sat down with Peter Shankman, who told us about how he went from a class troublemaker to working at AOL during the infancy of the internet to founding and selling Help a Reporter Out (HARO). Currently, Peter runs his Mastermind entrepreneurship group, is an angel investor, and nurses his triathlon addiction. Hear his story along with comedian Warren Holstein, who after 9 years of knowing me, still can't pronounce my name right.

This week on the Exposure Ninja Digital Marketing Podcast we're super excited to welcome the founder of the journalist enquiry service, Help a Reporter Out (HARO), and current CEO of ShankMinds and The Geek Factory Inc., Peter Shankman. Peter started his career in PR and after building up a considerable contact list (and a reputation in the industry for being the go-to guy for a connection) he launched HARO in 2008. The platform single-handedly revolutionised the way journalists and sources found each other online, paving the way for other outreach platforms and software that so many of us use and rely on today - Gorkana and Response Source to name but a few. More recently Peter has focused some of his never-ending energy on the importance of customer service; during this episode he offers some stellar advice about how to cut through the noise and really listen and engage with your audience, enabling you to provide the best possible experience for your customers. We also delve into Peter’s ADHD, which he claims is the source of his unusually high energy levels and extreme productivity. We discuss some of the concepts from his new book, Faster Than Normal, which he hopes will provide insight and helpful hacks for anyone who wants to harness a ‘faster than normal’ brain to be less distracted and more productive! For show notes, head to https://exposureninja.com/episode93. While you’re there, don’t forget to get a free review of your website and digital marketing. Each review comes complete with a tailored plan to increase your leads and sales online.

On this episode of Ambition Today we explore Peter Shankman’s journey. Peter is the perfect example of what happens when you combine creativity with Attention Deficit Hyperactivity Disorder (ADHD). Peter shows us how ADHD can be a gift and a strong advantage in business. He is not only an entrepreneur, but an author and a notable public speaker. Many know him for founding Help A Reporter Out, (HARO). He is also the founder of ShankMinds Business Masterminds and he is the Host of the Faster Than Normal Podcast. Peter was born and raised in Manhattan, and was a New York City public school kid. After graduating from Boston University and going to Graduate school in Santa Barbara, CA, he started his professional career launching AOL Digital Newsroom. Peter is most well known for founding Help A Reporter Out, also known as HARO, which is the worlds largest public group of journalistic sources. In this episode, we talk about how Peter’s ADHD had a great impact on his many successes: Growing up in New York City Launching AOL Digital Newsroom The importance of having incredible mentors like Steve Case  What is happening to the media industry today How Peter built Help A Reporter Out, (HARO) Using ADHD as an advantage How to create life rules to optimize your time Importance of self awareness  Value of asking everyone "How Can I Help"    Ambition Today Question of the Day™: "How do you think about attention management and how do you best optimize your life for it?" The Single Greatest Piece of Advice Peter Has Ever Learned: Join the Ambition Today A-list to listen now! Quote Of The Episode: "You have to put out 10 times the amount of help into the universe that you ask for." Links from this episode: Faster Than Normal Book - Out Now! Faster Than Normal Podcast FasterThanNormal.com Help A Reporter Out, (HARO) Shankman.com Peter Shankman on Twitter Peter Shankman on Facebook WeWork Founder Institute   ========== This episode of Ambition Today is supported by:  Founder Institute New York: goo.gl/RGezjW    WeWork: goo.gl/hyzzuP Toptal: goo.gl/OObfM9 Audible: goo.gl/Urjq6k   ========== Visit Ambition Today on the Web: www.siskar.co/ambitiontoday Follow Kevin Siskar on Twitter: twitter.com/TheSiskar   Follow Kevin Siskar on Instagram: instagram.com/thesiskar Follow Kevin Siskar on Facebook: facebook.com/kevin.siskar Add Kevin Siskar on Snapchat: snapchat.com/add/krsiskar   Kevin Siskar brings you ambitious entrepreneurs inspired by Tim Ferriss Show, How I Built This with Guy Raz, Residual Income, Entrepreneur on Fire, NPR, HBR, TED Radio Hour, the StartUp podcast with Alex Blumberg by Gimlet Media, Pat Flynn, Tony Robbins, The Uncertain Hour, Bigger Pockets, Art of Charm, Dave Ramsey, Planet Money, Jocko Podcast, EntreLeadership, Zigler, APM Marketplace, This Week In Startups with Jason Calacanis, Mixergy, Seth Godin, Joe Rogan Experience, GaryVee, James Altucher, Monocle 24, How to Start a Startup, Crooked Media, and The $100 MBA Show with Omar Zenhom, and Casey Neistat.   Be sure to listen and subscribe to Ambition Today in the iTunes Store for iOS (apple.co/1NRRPzL), on Google Play Music (goo.gl/LmmciJ), or on Stitcher for Android (bit.ly/1Rn01dy).

My guest today has jumped out of hundreds of planes, is an Ironman triathlete, and an entrepreneur. He started his career at America Online as a Senior News Editor. He helped to found the AOL Newsroom and spearheaded coverage of the Democratic and Republican 1996 conventions. He then started a PR firm called The Geek Factory. He then became the creator of Help a Reporter Out ("HARO"), a service for journalists which was acquired in 2010. He is now an international speaker and the creator of Faster Than Normal, a podcast and book to help people turbocharge their focus, productivity, and success. Now, let’ hack… Peter Shankman.  

The first episode of 2017 kicks off the new year with discussions about Help a Reporter Out (HARO), the PR implications of voice technology, and Richard Edelman’s PR predictions for 2017. Plus, in Quick News & Quick Takes: Facebook’s new live audio feature, a survey of social media use by executives, and the most-shared video brand of 2016. Also, in the Talking Points “2 Cents” segment, Arik and Kevin put on their talk radio hats and discuss Minnesota sports (the collapse of the Vikings’ season, the Gopher football’s team’s new rah-rah head coach and the strong start by the Gopher men’s basketball team), plus a New York Times story that looked at the unwritten rules kids apply to using social media with their friends. For show notes, visit http://thetalkingpointspodcast.com.

Eva Shure grew up between Manhattan and South Florida. She was a Theater Major at Northwestern University in Evanston, Illinois. While in college, she completed her training at the Second City Improvisation Training Center right outside of Chicago. After finishing at Northwestern, she went on to complete a three-year Masters degree from The Actors Studio. After graduating from school, she starred in the national tour of the Broadway Biopic ”Love, Janis”, portraying the life and career of the singer/icon, Janis Joplin. Eva has also starred on several TV Shows and off-Broadway Productions in New York City. Eva is the Co-Founder of Red Carpet Kids and Red Carpet Improv, an experiential event and interactive education company with its flagship in New York and opening Miami and Beverly Hills this year. Craig Saslow is originally from Long Island, NY and attended the Cornell Hotel School. After graduating from school, Craig started working in the Hospitality Industry in Los Angeles - learning every facet of operations and service. After moving back to NY to work with Todd English and several prestigious restaurant groups, Craig leveraged his acumen and knowledge to co-found Red Carpet Kids. He brings his 15+ years of experience in the Hospitality world into the realm of experiential entertainment. Notes from the show: After being rejected by banks, they found help through the Small Business Development Center at CUNY Baruch College. They received a loan from Renaissance Economic Development Corporation. "It's a blessing in disguise not to know everything that will go wrong. Sometimes it's better to jump in and learn on the fly." Vetting vendors, such as publicists and general contractors, by calling references is not necessarily enough. "Improvisation is a life skill." "Don't cheap out on hiring." "CraigsList is a lot like Loehmann's: you really have to look, but at the end of the day, you find something spectacular." The press always needs stories; use "Help a Reporter Out (HARO)." The low-tech secret to partnering with luxury brands such as the Four Seasons, Saks Fifth Avenue, and Lincoln Center. Hint: anyone can do this. Book Recommendation from Michael Prywes: Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne This podcast hosted by New York attorney Michael Prywes was sponsored by Prywes Schwartz, PLLC, a law firm devoted to artists and entrepreneurs. This podcast may contain attorney advertising. Prior results do not guarantee future outcomes.

02:07 - Robert Williams Introduction Workshop @letsworkshop Emails That Win You Clients by Robert Williams 02:28 - How Does Workshop Work? Lead Generation Newsletter Help a Reporter Out (HARO) 04:07 - Getting Picked (Competing For Leads?) 05:24 - How is it Different From a Job Board? All Freelance Jobs All Project-Based All Remote 07:35 - Other Curating Services Compared Peter Cooper Newsletters Crew 09:47 - Finding Leads to Offer Wheelhouse 11:54 - Success Stories > Statistics Josh Pigford of Baremetrics 15:27 - Pricing and Value Kurt Elster Shopify 20:14 - Email Content 22:10 - Expanding / Contracting / Refocusing Based on Feedback? 23:56 - Writing Emails: Emails That Win You Clients by Robert Williams PR LEADS Top Tips: Short Deliver Something of Value Thumbs Up/Yes for More Info (Kai Davis) Optimize Subject Lines 35:56 - Referrals 37:06 - Upsale Opportunities and Maintenance Agreements Non-compete Clause Picks Simplecast (Jonathan) Amazon Dash Button (Jonathan) Welcome to Night Vale (Reuven) Steelheart (The Reckoners) by Brandon Sanderson (Chuck) Paparazzi (Robert) Just Tell Julie (Robert) The Magic Email (Robert)

02:07 - Robert Williams Introduction Workshop @letsworkshop Emails That Win You Clients by Robert Williams 02:28 - How Does Workshop Work? Lead Generation Newsletter Help a Reporter Out (HARO) 04:07 - Getting Picked (Competing For Leads?) 05:24 - How is it Different From a Job Board? All Freelance Jobs All Project-Based All Remote 07:35 - Other Curating Services Compared Peter Cooper Newsletters Crew 09:47 - Finding Leads to Offer Wheelhouse 11:54 - Success Stories > Statistics Josh Pigford of Baremetrics 15:27 - Pricing and Value Kurt Elster Shopify 20:14 - Email Content 22:10 - Expanding / Contracting / Refocusing Based on Feedback? 23:56 - Writing Emails: Emails That Win You Clients by Robert Williams PR LEADS Top Tips: Short Deliver Something of Value Thumbs Up/Yes for More Info (Kai Davis) Optimize Subject Lines 35:56 - Referrals 37:06 - Upsale Opportunities and Maintenance Agreements Non-compete Clause Picks Simplecast (Jonathan) Amazon Dash Button (Jonathan) Welcome to Night Vale (Reuven) Steelheart (The Reckoners) by Brandon Sanderson (Chuck) Paparazzi (Robert) Just Tell Julie (Robert) The Magic Email (Robert)

Michael Kawula is going to teach you how to use Help a Reporter Out, also known as HARO.  We’re going to walk you through how to set up an account, how to receive HARO emails, how to effectively respond to queries from reporters, and how to get your articles published on sites like Entrepreneur Magazine, Forbes, Fox, the Huffington Post, and much, much more. Michael Kawula has bought and sold several different businesses. The last two companies Michael has started have ... read the full article...

Michael Kawula is going to teach you how to use Help a Reporter Out, also known as HARO.  We're going to walk you through how to set up an account, how to receive HARO emails, how to effectively respond to queries from reporters, and how to get your articles published on sites like Entrepreneur Magazine, Forbes, Fox, the Huffington Post, and much, much more. Help a Reporter Out (HARO) is a free tool.  To use HARO visit HelpAReporterOut.com and sign up.  When you sign up you'll receive emails three times a day:  morning, afternoon and night. Reporters can ask for sources on a particular topic through HARO and you can be used as a source for those articles.  They will include a headline for the article their looking for information on and you can respond to the topics that you feel you can add some value through.

Michael Covel speaks with Peter Shankman on today’s episode. Shankman is the classic entrepreneur: he is the author of Nice Companies Finish First and the founder of Help a Reporter Out (HARO), the largest free source repository for journalists in the world. His new book, Zombie Loyalists: Using Great Service to Create Rabid Fans is out now. First, Covel offers up a monologue. Topics include the end of geography and the importance of globalization; gadgets, software, hacks, and websites as the magic elixir; the importance of dedication, commitment, and alone time; exercise; being able to walk away when negotiating; getting off the sidelines; happiness as a choice; and the necessity of having a niche. Covel and Shankman discuss skydiving and the lessons of preparation and mitigating risk; social media compared to the dotcom bubble; and the importance of creating a good product and customer service despite advances in technology. Ending? Covel summons Alan Watts for good measure. For more information on Peter Shankman, visit shankman.com. Want a free trend following DVD? Go to trendfollowing.com/win.

Peter Shankman – Founder of Help a Reporter Out (HARO) which revolutionized the way reporters find sources. He is the author of 3 books (so far) including Nice Companies Finish First: Why Cutthroat Management is over and Collaboration is In. He discusses why it is important to invest in what he calls “Nice Companies”. He also shares the classic story of how he funded the launch of his first company and tells us about his latest venture Shankminds.

Peter Shankman is the author of Nice Companies Finish First: Why Cutthroat Management Is Over--and Collaboration Is In, Can We Do That!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them, and Customer Service: New Rules for a Social-Enabled World (Que Biz-Tech). He's the co-host of the Mistake Podcast, and he is best known as the creator of HARO - Help a Reporter Out. Talking about the importance of networking, creating amazing content, and living in the moment. NBN17 Show Notes Join the NBN Club today (while it is free). Listen to episode 17 in iTunes or Stitcher. Get your free audio book by visiting Audible.com! Do it now and support this show please. Thanks to Kevin Rogers for his audio comment. Leave your own networking tip, comment or question. Record one now. Please pick up a copy of my book, New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods. Peter Shankman explains a common mistake businesses make when hiring. Help a Reporter Out (HARO) is an email newsletter that connects sources to journalists. Peter grew this list to nearly 300,000 people! If you create content that people want, they will use it. You need to make sure the content you are creating is for the people who want it. Having an audience is a privilege, not a right. The term “email blasts” offends Dave. PR Week Magazine said Peter Shankman is redefining the art of networking. He brought 150 CEOs together to go skydiving! How Peter approaches conversations and listening effectively. Focus on what you can give in networking. What can you create that lets people get something beneficial? How can you help? Too may people go into networking trying to figure out what they can get. Think “what can I give?” instead. Social Youdia. Peter's “Be the Ball” email newsletter. As you get into your daily grind, it's easy to forget what you are doing. Peter took a step back to brand himself better. Live in the moment. You can't make something viral, but you can make something amazing. If you make something amazing, people will want to share it. Peter has been blogging since 1995. He shares his thoughts on the importance of producing content these days. It's so simple to create content. Set up a GoPro on your window in your car and talk to it as you're driving to work. People don't bother to realize how much their content can help, change, or involve people. Incorporate it into your daily life. “Short Burst Downtime”. Brilliant PR on Twitter. Check out how Morton's Steakhouse came through! How Peter manages multiple relationships. Check out Relate.ly and Followupthen.com. Take ten minutes a day to catch up with someone you haven't talked to in a while. Review your Facebook friends' birthdays for ideas on who you should follow up with. (Further details can be found in the NBN Club). How he would start over again. App Recommendation: 2048. Thoughts on gamification and Foursquare. The importance of backing up. I use Carbonite and a WD My Passport Ultra 1TB Portable External HD. Be sure you're backing up too! Book Recommendations: The Art of War by Sun Tzu and Delivered from Distraction by John J. Ratey and Edward M. Hallowell. Podcast Recommendations: The Beancast and Virtual Freedom. Contact: peter at shankman dot com and visit shankman.com Check out ShankMinds.com. Did you enjoy the show? Please share it and help us grow the NBN Radio Community. Please leave a review in  iTunes or Stitcher Radio. Every review is sincerely appreciated. You can subscribe to the show by RSS, email, or in iTunes and Stitcher Radio. You will never miss an episode! Affiliate links used. Theme music, Urbana-Metronica (wooh-yeah mix) by spinningmerkaba. Thanks for listening. You rock!

Peter Shankman is a man on the go. The founder of Help A Reporter Out is a frequent commentator on TV, popular blogger, PR professional, angel investor, and author of numerous books. Oh, and did we mention he and his wife are expecting their first child? Peter’s latest book is “Nice Companies Finish First” (affiliate […] The post 018: Peter Shankman of Help a Reporter Out (HARO) | Why Nice Companies Prosper + Book Giveaway appeared first on Smart Business Revolution.

For centuries, reporters needed sources to provide quotes for their stories, and experts who wanted to be quoted in the media had no easy way to get matched up with those reporters. Peter Shankman solved that age-old problem. In this episode of the Smart Business Revolution Podcast, I interview Peter Shankman, who created the Help […] The post 004: Peter Shankman of Help A Reporter Out (HARO) | How Businesses Can Get Started Using Social Media appeared first on Smart Business Revolution.

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory  In this "Lessons" episode, we explore the journey of Gigi Robinson, a full-time content creator, as she shares insights on negotiating brand deals, establishing a strong personal brand, and managing the demands of the content creation industry.Negotiation Tactics: Gigi emphasizes the importance of knowing your worth when negotiating with brands. She advises creators to be upfront about their rates and not settle for low offers. By understanding usage rights, exclusivity clauses, and whitelisting, creators can ensure they are fairly compensated for their work.PR and Visibility: Gigi shares strategies for gaining PR coverage, which can validate a creator's influence. She recommends starting by connecting with journalists in your industry, leveraging platforms like Help a Reporter Out (HARO), and eventually considering paid PR services as your brand grows.Mindset and Self-Care: Gigi highlights the importance of maintaining a healthy mindset and prioritizing self-care to succeed in the content creation space. She shares her personal journey of overcoming challenges and stresses the need to align your business goals with your mental and physical well-being.➡️ Show Linkshttps://successstorypodcast.com  YouTube: https://youtu.be/dhsbLTbMYFY                     Apple: https://podcasts.apple.com/us/podcast/gigi-robinson-full-time-content-creator-body-positivity/id1484783544?i=1000576766032                         Spotify: https://open.spotify.com/episode/41CpBiD4wVFeAHdk8pQ2zY?si=4f6b3b00f0eb410f      ➡️ Watch the Podcast On Youtubehttps://www.youtube.com/c/scottdclaryAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy