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In this episode of the Sweet on Leadership podcast, Tim chats with marketing expert and content creator Jared VanderMeer as he shares his proven approach to long-term brand success. He emphasizes the power of a well-structured touch point cycle, where consistent and authentic content builds trust and drives engagement. Instead of chasing quick ROI, Jared urges businesses to focus on lifetime customer value and to track meaningful metrics like watch time and impressions over vanity likes. With a 90-day commitment to content creation and a strategic marketing budget, businesses can create lasting connections that lead to sustainable growth.Tim and Jared dive into the myths of social media success, the importance of storytelling, and the balance between quality and quantity. They explore why brands should showcase real-life applications of their products instead of aiming for perfection, and why avoiding shortcuts is key to long-term impact. If you're ready to shift your mindset from instant wins to building a brand that truly resonates, this episode is packed with actionable insights to help you make it happen. About Jared VanderMeerJared VanderMeer is a digital marketing specialist, public speaker, and entrepreneur. He's also the creative muse and pioneering spirit behind Magnolias Consulting Group in Canada. From podcasting and videos to blogs and books, Jared is dedicated to driving home the importance of value-based marketing in our modern digital era.If there's one thing that defines JV above all else, it's being a Canadian content maker. In the past few years, he has poured all his effort into expanding JV content into all the formats technology has made possible. As an agency owner, JV helps clients grow their businesses on a daily basis, but as a content creator, he takes that goal a step further by sharing his knowledge and experience with brands on a larger scale. JV's debut book If You Sell, You Lose is a step-by-step guide on how to add value to your brand through your digital marketing. It's just one piece of the larger vision Jared holds for marketers, brand and business owners, and startups. You can also grab free guides, templates, content maps, and more at www.jaredvandermeer.com.Resources discussed in this episode:TransRockies Moab Run the RocksNear Me VictoriaIf You Sell, You Lose by Jared VanderMeer--Contact Tim Sweet | Team Work Excellence: WebsiteLinkedIn: Tim SweetInstagramLinkedin: Team Work ExcellenceContact Jared VanderMeer: Website: jaredvandermeer.comInstagram: @wild.vandermeerInstagram: @jared_vandermeerTikTok: jared.vandermeer--TranscriptJared  0:01  What I try to do is get leaders and individuals to understand that you have to think about it just slightly differently. Create a touch point cycle. Create a brand, validate that brand, create a whole bunch of touch points in a circle, and when the timing's right, you're going to capture that customer. You're going to capture that lifetime value. Very, very few, I would say under 2% of leaders are thinking long term, lifetime value rather than ROI, and that's what we want to try to change the conversation to.Tim  0:33  I'd like to ask you some questions. Do you consider yourself the kind of person that gets things done? Are you able to take a vision and transform that into action? Are you able to align others towards that vision and get them moving to create something truly remarkable? If any of these describe you, then you, my friend, are a leader, and this show is all about and all for you. I'm Tim Sweet. Welcome to the 51st episode of the Sweet on Leadership podcast. Tim 1:06Hey everybody, welcome back to the Sweet on Leadership podcast. Once again, we're joined by a very eclectic and interesting leader, somebody with a perspective that I am sure none of you will have. This is my good friend. And actually, I guess, family by marriage. Jared VanderMeer, Jared, thanks for coming on the show today. I really appreciate it. Jared 1:26Thanks for having me, Tim, thanks.Tim 1:28You and I have a history of long talks about business. We annoy our families when we get together for Christmas or Thanksgiving or whatever, because we volunteer for doing the dishes. And then we sit there and we workshop stuff, and we dig deep. And boy, for anybody who isn't a leadership geek or a business geek like you and me, they're all waiting for us to, you know, hurry back and play cards or something. And a lot of people just don't get it, I think right or feel left out, maybe. Jared  1:57  You get addicted to business and you get addicted to these types of things, and we just love talking about it. So when we get that moment to sit down over dishes and talk about it, we just get excited, and we just can't stop so getting back to the other stuff is secondary to getting through our business chat. Tim  2:14  And we've always had a really great split. We can be family, and I think that's really important, and then we can switch it on, and we've worked together, and we've run contracts together, and we've done some amazing things that have been recognized very widely for clients that we've joined forces on. And so that's always been a ton of fun, and it's such a joy to work with somebody that's as passionate about what they do. And so getting into that, I want to really open people up to who you are and what you do, because you've had an amazing transformation over the last eight years, right? So why don't you say it in your own words?Jared  2:50  So, I like to say now that I'm a professional creator, and what that essentially is, is I make content across all online platforms that is designed to hold attention in today's world. Currently, I have 2.9 million followers across platforms on multiple pages, including my wildlife page and my creative photography page. And a couple years ago, I wrote a book called “If You Sell, You Lose.” So, author of “If You Sell, You Lose,” digital marketing kind of theory book, all of my concepts and practices went into that one and I just took that book, took everything I put into it, and applied it to the real world, and took those concepts out to prove them. And have had a lot of fun over the last couple years going out there and and making content for the the modern digital landscape. Tim  3:36  When we think about one of the key attributes of a leader, that they make well informed decisions, evidence based decisions, and this is something that I've always really loved about you. And your approach is that you're not just going out there and pitching an idea, you're testing an idea. And sometimes you take years to test an idea out. And when I share your theories with other people, and when I show them your pages and what you're doing, because again, when we started working together, you were very much focused on marketing, and that was in sort of the more broadly based digital marketing space. But now you're not simply a person that claims to have done it, but you're doing it again and again, and you're doing it repeatedly, and you stood up the Near Me brand, which you know, again, for those of you that don't know, check it out Near Me Victoria. And I think you've got Near Me Edmonton now, is that correct? Jared 4:32We're starting in Victoria, pretty hard, and then we're going to move it across Canada from there. Tim 4:35Yeah. And so this, this is a great showcase channel and whatnot. But whether it's that or your wildlife photography piece. How do you create this kind of following? You're really decoding that and demonstrating a process to get there.Jared  4:49  I think the misconceptions about social media and creating content for marketing purposes in today's world really comes down to that, if you. Just make a couple good things. Success can come to you, and then people do it and they give up because it's hard, it's difficult. But the secret to social media and building content and building a brand today is there's really no secret. If you work hard and make lots of content and make good content, and make it in this authentic way that people connect with then your brand will find success. It's an automatic that the algorithm will find you your customer base. And it's so simple, but I think people over complicate it, leaders over complicate it, and all they got to do is break it down a little bit and they'll start to see the growth that they've been dreaming of, that they've been hoping for.Tim  5:40  We talk about that trust triangle, and I talk about it constantly on the show here. You know it's it's the presence of logic and authenticity and empathy. And when you talk about good content, or when we're dealing with a leadership brand, and we need to take somebody who's not necessarily interested in being a social thought leader, but they need to be a thought leader in an organization. You need to connect with people on things that they're interested in and more they're interested in you and who you are. You've taught me that that, like that authenticity piece is so important. And then from the logic piece, the consistency and getting out there and getting in volume and whatnot. And then really that stuff that resonates with people. When you know you're with a creator, that the stuff they're doing just really brings some positive feeling and positive addition to your life. How important that is. So I guess what I would say is, what gets in their way, what's the thing that they think is important that really isn't? Jared  6:43  I've seen pretty much everything, and I think what people forget about when they're trying to build a brand is that the people that are buying their products are regular people. They want to see it working in their lives. They want to see that service or product doing what you say it's going to do. And what brands and leaders get caught up on in our era is this idea that everything has to be made picture perfect. And you see so many of the brands that were built in the millennial era starting to fall apart and starting to not do well and not get the reach. And the reason is, is they haven't adopted the ability to make content quick enough they haven't adopted the ability to go out and show off an authentic part of a business, and the audiences today are not able to resonate with that in any way. And I'm a very analytical person. I like looking at the data and the stats and the watch time doesn't lie. So I like to say this, if you go out and use a 4k professional camera, hire a great videographer. They come in and make a video, and they post it, and you look at the average watch time you're from everything I've seen going to be sitting around six seconds average watch time on the average commercial piece of content. If you take your phone out and record something happening at your business that day, showcasing anything. It could be the people in the lunchroom having a birthday party celebration. It could be your manufacturing process, whatever it is on a phone, and make that post. Do it a decent edit on it, in cap cut, or whatever your editing app software is, and post it. Your average watch time is going to be between eight and 10 seconds. So six seconds, professional video, eight seconds to 10 seconds with an iPhone shooting authentic content. And all that platforms want, all that marketing wants today is attention. So looking at those two things, imperfect, 10 seconds, perfect six seconds and the perfect one cost 10 times the amount. That's where leaders and businesses are getting in their way today. They they're looking for perfection. For perfection equals less attention and less watch time, and we want more watch time, so we have to find out ways to do that, and ways to get leaders to start to look at the process in a slightly different lights so that they can start to achieve the watch time and success that they want for their brands. Tim  9:06  It's funny because as you were speaking, I started thinking about the whole return to office movement and the work from home friction that a lot of places see. And you know, we know that one of the things that you lose when you go to a remote or a hybrid workplace is that you don't have that regular touch point with people. Crossing them in the hall, seeing them without even speaking to them, having a chat about your dog when you're putting the dishes away in the in the lunchroom, or whatever that is. And that makes sense to me that the volume is so important, or the frequency is so important, because that's one of the things that reinforces a relationship. Now I know for creators that I've met, we've got Tim and Renee, who've been on the show. They're thru-hikers. They've done a lot of these extended hiking programs, and they're going to be joining myself and TransRockies in Moab for the Moab Run the Rocks, so I'm going to meet them for the first time in person there. But long before I interviewed them, I was following them over COVID. And it was the frequency by which, even though they're hiking, that I could get to know them. And I felt by the time I talked to them, I remember I felt like I was talking to an old friend. I've had that experience, albeit briefly. I sat next to somebody on the plane heading out to BC, and they said, Oh, you're that, you're that guy who's, who's on that podcast, right? You do leadership or something. And I was, look, I'm not talking about myself as some sort of celebrity, but it was like it was an amazing thing how quickly they wanted to tell me their life story, right? That trust was already built. And so this is not a small thing, even for people that will never perhaps want to be an online creator. They just want to be a leader. They just want to get people around them and build trust. This frequency message is important.Jared  10:53  I call it the touch point cycle. So take your example of getting recognized for the first time on your trip over. You put out a whole bunch of content. You put out a whole bunch of feelers everywhere, online, through your website, through your blog, through your podcast, through LinkedIn, wherever it is. And people see it multiple times. They start to get to know you. They start to get to know your brand. But they're not going to initially, and we'll talk about this a little later. They're not going to initially say, Tim, I want to work with you. Or maybe they don't even need to work with you. Maybe you're going to be someone they know. But at the end of the day, as they get to know you and know your brand, when the timing's right, when they're either going to tell their friend about you or they need your services, then they're going to buy from you. And that's that's another thing that leaders and business owners today make the mistake with they really think that when they have a product or service that they think is great, and everyone thinks their product or service is the best thing out there, they think that everyone's ready to buy that day. So if we put out something, I people are going to come right away, the classic return on investment discussion. You spend $1 you get two back. And what I try to do is get leaders and individuals to understand that you have to think about it just slightly differently. Create a touch point cycle. Create a brand. Validate that brand, create a whole bunch of touch points in a circle, and when the timing's right, you're going to capture that customer, you're going to capture that lifetime value. And it's a struggle because very, very few, very few, a small, I would say, under 2% of leaders are thinking long term lifetime value rather than ROI. And that's what we want to try to change the conversation too.Tim  12:41  Help us understand, when a person comes to you, what type of state do they come in, what type of question or ask are they typically coming with before they're informed about what's the right thing to do, or what's your method, what's the type of need you see?Jared  12:57  Yeah, if I was to take the typical business that comes and has a discussion with me, they're usually starting to make social media content, doing it on an inconsistent basis. They do some traditional marketing, still putting some stuff out there to create their brand, doing it in a very professional, pristine way, but un-unified between their website to their social to their traditional campaign. Everything's looking a little bit different. Nothing's brought together yet and and a lot of times they're still fighting to get validated. They want more followers. They want things like that. And I have to break them down. I have to say, Okay, we're throwing all of that out the window. We're not going to care about likes, comments, follows none of that. We're going to start from the basics and then go through a step by step process that's going to take them from a very disjointed, non-focused marketing approach to a very focused marketing approach that can go after what they actually want, which is sales for their product or service.Tim  13:59  Before we get into that process, you're going to share a little bit with us. Why is this a thing? Why do people make this mistake? What's the misconception here?Jared  14:09  If you look at attention today, it's very clear. The data is very clear that attention is online and it's on social media. So the watch time on Tiktok and Instagram alone, not including even Facebook. If you're looking at it, we're talking hours of people's attention today, and that's now not designated towards newspapers. That's not designated even towards driving and seeing billboards on the side of the road, definitely not TV, other than through sports programs. So there's nowhere for people to market effectively anymore, other than through digital and people are still dedicating so much time and energy towards looking cool in that legacy aspect through some of those traditional means. And I'm not saying they can't work. What I'm saying is that's no longer where the bulk of attention is. So the reason that everyone needs to consider this specifically for the next five to ten years, is if you're looking to grow your business, you want to put your marketing dollars where the attention is, and stop worrying about things that are more about creating that brand legacy for yourself than doing something that's actually going to translate to results. So that's why I want more people to think about this, and why they should think about this, because it's just where the attention is. Tim  15:30  If we think about the title of your book, “If You Sell, You Lose,” right selling and that traditional, you know, print or broadcast advertising mindset, which is all about, you know, pitch the benefits, tell them why you're unique, all of those things, very, very different from when you talk about this touch point cycle, which is, establish a relationship, establish some trust. You know, really, how do you become the subconscious thought in that person's mind when they're approaching an issue, not because of the benefits they think they're going to get out of you, but because of who they know you are. Am I getting close? Is this?Jared  16:07  Yeah, and I think, I think at the end of the day, all that, what we're all looking for with that, is for a brand to have enough awareness in someone's subconscious mind that when the purchasing decision needs to be made when the timing is right. They want to purchase your product, or they already feel like they know you. That's what we're all trying to achieve. It doesn't matter what business you run, all you're looking for is to try to be the choice when the timing is right for your customer, and the means that we have today to market are much more effective in finding that customer quicker, without dealing with what I call the needle in the haystack effect, where you're just throwing stuff out there and hoping that it finds the right person. And because of that, we can actually be a lot more effective with the same budget today than we could even 10 years ago. And that's what we all that's all what we all want. Now we just have to execute it.Tim  17:01  There's so many parallels here, because we can talk customers and when they're ready to buy. We can also talk about employees and when they have an issue, or when they need some direction, are they going to come and Are you their first port of call? Not because of authority, not because of anything like that, but because they they have trust, right? They are going to take your your your feedback, or they're seeking it. So, so much here. All right, so people come with this misconception about, you know that it has to be shiny. It has to be a shotgun approach. It has to be it's all about likes and clicks and all of these things. How do you guide them out of this?Jared  17:40  Well, the first thing I do is I talk about removing vanity metrics from the way that you judge your campaigns. So vanity metrics, for me, are likes, follows, comments, those types of things, because the amount of followers you have, the amount of likes that you get, does not affect the purchasing decision of somebody that needs your product. So it's not that they don't matter. It's that if you judge your content based on engagement alone, and engagement typically comes from your followers, from the people that already trust you. Doesn't come from outside of that. It's something that we've learned over the last couple years is engagement comes from the people that already love you. So if you're trying to build a brand, and you haven't done it yet, you're still trying to validate, then you should have no engagement anyways, that's why it's a metric that doesn't matter. That's why that's one that we put off to the side. So first thing, more than anything, what I'm worried about is that we start to look at the metrics that matter. And the metrics that matter are very simple, average watch time, so the amount that somebody's watching a piece of content that you create, photo or video, we look at impressions, the general impressions, because impressions and views are standard to how many people are seeing the touch points. And if we want more people to see our customers, we want as many touch points and impressions as possible. That's how we grow. And if we look at average watch time, and it's going up over time, and if we look at impressions, and it's going up over time, and I'm saying month to month, we're not talking week to week, then what we are doing in the marketing department, as a leader, guiding our organization, is we're doing the right thing in terms of building a modern brand, because we're starting to hold attention longer. We're in the right direction. And that's it. That's all we're trying to look at from the start. And if we can do that, if we can change our theory with that, then we can start to go and make the right marketing decisions and start to make content that works in today's world. Tim  19:41  It's interesting. You talk about vanity metrics, we talk about likes and whatnot. What's the purpose of the like and the click and all of these readily available sources of data? It's not about whether or not it's effective. It's about keeping people on that platform. It's the gamification of your social time. But it has little to nothing to do with that, holding the attention and building trust, and really that relationship, building that, figuring out what your market needs and whatnot. So it's interesting to think how much a like, a thumbs up can betray you.Jared  20:18  The question that I get asked all the time. The real simple question that every business owner asks is, how do we beat the algorithm? How do we find a way to achieve success in today's algorithm? And I like to tell everyone that the algorithm is no secret. Instagram makes it public. The algorithm is only looking for two things. Number one, the algorithm is looking for, will the audience watch the video longer? Why? Because all of these platforms want to serve ads to their audience, and the longer you can keep someone on the platform, the longer they're going to be able to serve ads to them. So that's, that's a common sense. The second one, which is the vanity metrics, is, will that audience engage? But an engagement is not what people think. An engagement is a click. It is a link in bio click and then, yeah, there's still comments, likes, shares, saves, all of the other metrics. But it's not as simple as just a like, so that's why I say they matter, but it's secondary, first to watch time and then to creating an audience that trusts you, that actually wants to engage. Because the fact of the matter is this, you can create an audience that's going to watch every single video that you ever post and they never like or engage with it. Tim  21:34  Yeah, that's right. They're not there when it matters, in a sense. Jared  21:38  Yeah, and the algorithm doesn't care if the algorithm sees that person wants to watch every piece of your content, and they're still going to look at your website, and they're looking at your profile, they're engaging with you, and the algorithm is going to keep pushing your content to them. So that's how you create success, by only worrying about those two things that the algorithm wants. And this is universal across every platform. It doesn't matter which one it is. All that matters is watch time and then secondary, are they going to potentially engage with you over time? That's all you got to remember.Tim  22:09  It's kind of like saying, Are you getting a smile, a nice smile and a nod from somebody, or are they coming to you when they have a problem? There's a very big difference between social engagement and business engagement, or leadership engagement, or, you know, sort of organizational buy-in. Cool, all right, so watch time, impressions, using those to make market decisions. You know, it's funny when people come with that question about beating the algorithm. I remember a year ago, you said this to me again. It's like, don't worry about the algorithm. And at the time, I was thinking, you know, the algorithm that is my problem, or I would say is many people's problem, is the math, not that the app is doing, but that we're doing that stops us from creating and stops us from being open, and stops us from being okay with raw, dogging our our content out there into the world, right? Rather than having it to be perfect. It's all that doubt and whatnot. That's the algorithm up here that we should be worried about, because that's when you say that's gonna that's gonna stop us from that frequency and that openness that might be required. Jared  23:13  We've chatted about this plenty of times. I mean, oftentimes leaders or brand creators get in their own way. They're worried about their own personal appearance, and I must say, after posting 5000 videos in the last three years across platforms, across different mediums, what you think that people are going to see in the video is the absolute opposite of what they actually see. So you might think that they're going to see the double chin or whatever you got going on in that moment. But what they're actually seeing is what service, what value you're offering. And people don't have the attention span today when they're scrolling on eight second, nine second scrolls to worry about an appearance or something not perfect. What they want to know and they want to connect with you is on an emotional level, on a storytelling level, or when you're solving problems, and that's my three pillars of value. And if you can do those things, taking the rest out of the equation and not worrying about what you feel the content is, you're going to be able to make more content, and you're going to see success.Tim  24:17  Even if you're not making content again, if we go back to that leadership analogy, if you're focused on being clear around your emotion, the story and the problem that you're solving, you're going to connect with more people more deeply. And that has to be a goal, whether it's in real world or online. When I talk to people about the amount of effort that I put into LinkedIn and Instagram and things like this, and I'm not even, I would say, on the top end of how much effort people put in, I get stories back. They tried it and it didn't work, and they and they lost heart, and they were disappointed, and they gave up. You know, what are some of the disappointments that you you see that have people failing?Jared  24:57  Yeah, I see one thing happen all the time. And with any platform that I have had success on, I've had to post for roughly 90 to 120 days straight, two or three times a day in order to see success. But, the amazing thing about it is that every single time, all the platforms around that 90 day mark, if you do it consistently and do it well, magic happens. It pops. So what I like to tell people is you have to stick to it. You can't give up in the process. And what I see, or the biggest disappointment I see, with clients, is they go for 50 days, 45 days, they're doing good. They're making their posts a day. They're doing really well and getting their content and value out, and then they're not seeing those that the value come back immediately. So they give up, or something happens, or they get busy, and they can't follow through and get to that magic threshold, which I would say is 90 days for the win, and it's happened every time. It's a secret, it's a trade secret. I think that a lot of creators know, but the average business owner or leader does not. So it's it's not it's not even that long. It's 90 days. But for some reason, everyone seems to give up in that 60 day mark. And all I want leaders to do, and business owners to do is stick to it and stick to the process, and you'll see the success for your brandTim  26:26  And focus on the right expressions of success. As you said, it's, you know, it's watch time. It's not, it's not likes. Keep up with it and observe those, those metrics you talked about earlier.Jared  26:38  Just, yeah, just create value. Look at look at the average watch time. Every single time you're seeing that it's increasing. And if you're telling stories, engaging motion and solving problems, again, those three pillars that I talk about over and over again, you will see success in your content, and you'll see that average time start to increase. It doesn't mean you're not going to fail, Tim. We've been there. It doesn't mean that the first 20 pieces of content you make aren't going to do horribly. The point I'm trying to make is, if you stick to it and get to that magic 90 days on the platform of your choice, then what you're going to end up seeing is you're going to start to see one or two videos, one or two photo posts start to pop, and then you feel great because you see it working, and then that's the small win that keeps things rolling. But very few times do I see people get to that point they give up before that, and then it's kind of like a waste of time. So you have to commit to that 90 days no matter what. If you're listening to this and want to try it. And I mean, if I say one thing, just commit, commit to the process, and you'll see success.Tim  27:46  You really clarified something for me there. I'm even still stuck on, well, we got to think about watch time first and stuff. And really the very first metric that we got to be concerned about is there's 90 check boxes on the calendar, and has there been a piece of content every day for 90 days solid? And you've got that consistency, before we worry about anything else, make it to the 90 and then start considering. So that, for me, is a little, is a little light bulb moment going on here. And I imagine you have that experience a lot with people that you're helping them get over this hump of what they think it is to to develop a social following. When you see a light bulb go on in somebody's eyes. Does that do it for you? Or what about this? Work really sings to your heart, Jared?Jared  28:39  When a leader switches from thinking about marketing and building a brand on a traditional, classic ROI basis, which is basically $1 spent $2 reward, just basic ROI. And they flip the switch, and they start thinking of things, as I like to say it as the lifetime value proposition. And so what you're thinking of essentially, what that means is you spend $1 but you get $20 back, but you have to wait five years for that, because the lifetime value of the customer, whatever it is for your business, is what the reward is going to be. So if you can change that, and you could flip that switch, one to two to then one to 20, you start to think of every piece of content you make differently, because it's no longer about trying to get an instant reward for every single thing you produce, and you start to actually create value for your audience and for building your brand. And it's just this magic little switch that as soon as you do it, you'll start to see the results. But if you still think classically, which is, again, what 99% of business owners do, is you just struggle. You struggle to get past that 90 days that I just talked about in the previous segment. You struggle to find ways to make content where you're not selling. And I should touch on this just a little bit. I mean, at the end of the day, we've talked about my book, “If You Sell, You Lose,” the original idea of the title came from the fact that at the time, everyone was starting to skip over content that had high sales content in it. And if you think about yourself, anyone listening, can think about how they scroll through social or how they scroll through Google. Majority of people, they see an ad, it's a quick flick right through unless it matters to them in that moment, if you're on Google, you go straight through the ads to the organic search results, and that skipping of content is lowering your average watch time. And if you lower your average watch time, you're not going to see success. So it's an easy formula to think about. If you can start thinking in terms of long term value and capturing the lifetime value of a customer, you're going to be able to not make sales related content and not kick yourself in the foot when you're going about starting to start the process. And that's what gets me going, when I see that switch go off, and then content starts to come out with that value related process in it. It's magical, because it's so much better. It's night and day, and your brand and your customers can see it. So that keeps me going. That keeps me, me excited about creating these transformations.Tim  31:30  Yeah, and so in that, and you've given us a lot to think about so far, but if you had a blueprint that you were going to lay down on somebody, what would it look like?Jared  31:41  Well, first of all, number one, if we're going through the process, is you have to feel good about your brand before you start. You have to feel good about committing to that 90 day process. Number one, feel good about your brand. Usually that means you unify your brand, so your website, your social media, your Google Maps, optimization, everything about your brand across platforms, including your print documentation, is exactly where you want it to. Tim 32:08Feels like the real deal. Jared 32:09The real deal. Then, then you're ready, because I don't want you to spend a single dollar, not one until you're ready to commit to the 90 days. And you don't want to make too many changes to your brand in that process. You want to commit and go after it. Tim  32:22  It's like, look at what I made, you know. Jared  32:24  Exactly, so that's number one. Number two, as part of the process is execute that cycle that I talk about, the touch point cycle. So start to make so much content, start to practice, start to create the value. And create that cycle. The more times you get to the same customer when you're doing your boosts, when you're talking about making your content and getting out organic reach, the more times you're going to have a chance to find that customer when the timing's right, because you're not going to see success until your customer starts to see you in a long period of time, feel good about your brand and then execute when the timing's right. So execute the cycle. Start making content with that commitment to 90 days. Then as soon as that's done, it's about looking for the small wins to keep your motivation up. So number three, look for the small wins. Try, you said one earlier in the conversation, you said you're on the plane to BC, and someone said, “You're that podcast guy.” I can't count how many times I'm walking around and someone says, you're the guy on Instagram, or you're the creative photographer you took the photo of the blue jay in Canada. And all of those moments, for me are, are those light bulb moments where you know it's working, and there may not be a ton of of results from that, but you know that everything you're doing is working with those small, small wins. After that you want to create and correct as fast as possible. So creating correct, for me is a term that I used in my book. It's a whole chapter dedicated to it. And essentially, what it means is just trial and error. But for me, it's simpler than that. When you're looking at your metrics, on your on your content, you're only looking at that average watch time and a little bit of the engagement, as we talked about, and that's it. So you look at it, you see it. Now you forget about that content. That contents gone a mistake. I see is business owners and leaders, when they have that first success, they are constantly looking at it and analyzing it and and breaking it down. And it's weeks on end they're like, did you, did you see that one video I got? They got 50,000 views. Why did lightning strike? Why did lightning strike, and then they obsess about it. That is not going to help you make more content to succeed. So look at it, analyze it, forget about it. Start making new because I want you to dedicate every minute to making more content and less time analyzing after that initial view. So be quick. Be very efficient with how you look at your metrics when you're creating and correcting. After that, when you're starting to go through the process of making the success. I always set the blueprint for every business across the board to spend between 2% to 5% on marketing. That's the general spend across business industry. It's backed by a lot of data, and I'll find, and I'll be willing to bet, that a lot of people listening to this, when they do the math on how much they spend on marketing or how much they spend on Instagram boost compared to how much they make, they're not even close to the 2% mark, let alone the 5% mark. So the 2% to 5% mark is designed for you to spend the money required to replace clients and bring in new clients or customers to your brand that are going to bring that lifetime value to the table. And after that, number five, as we're going through this process, is actually find out what the lifetime value of your customers is. Now, I never say this is number one, even though some people say, why am I not figuring out the lifetime value at the beginning? It's because when you're starting to do a new marketing process and you're starting to bring in new customers with these small wins after your your 90 day process, then when you see the magic start to happen, it's a new customer than you've never had before very often. So sometimes it opens up, sometimes it's your typical customer, don't get me wrong, but you're bringing in new people that you've never experienced in your brand before, and their lifetime value may not match what it is now. So you're going to have a blend of what that lifetime value is, and then figure it out. Figure out exactly, based on the customers you're bringing in, how much they're going to spend on your product or service over their lifetime. And with that data, you come to my magic number, which is spend 5% on marketing to acquire a client based on their lifetime value. So if the lifetime value of a customer is them buying $100 chimney cleaning service, you should spend about $5 for every lead that you're bringing in, but 5% of that 100. But if the lifetime value of your customer is $10,000 then your customer acquisition for every client can be up to $500 to achieve that, and it's a big number, because on most platforms today, the cost per conversion is somewhere between $50 to $200 depending on industry. So there's a lot of room to play in there with your marketing budget. And if you have a high lifetime value, if you're selling a service at a very, very high price point, you have room to acquire that customer, specifically talking to real estate agents yourself as a leadership coach, and anyone that has a higher ticket item, we want to make sure that you're spending 5% of the lifetime value to acquire a new customer. And then afterwards, I always like to say, I always come back to the value tree. So when I look at my my value triangle, when I look at my three things, solve problems, create emotion, and tell stories. If you can find a way to do the value last and always make sure you're coming back to creating and correcting, finding what the value for the customer is creating and correcting, finding what the value is coming coming up with that cycle you can't you get into a system that you feel Like you're winning every single day you post something. Like I give you an example, not my major pages, but on near me, Victoria, the last couple days, we posted eight times in one day, and in that eighth, post, we got 160,000 views and 3200 shares within the local community. So that's after years of creating content every single day, multiple times a day, but when you do that, and you feel those numbers come in on a base level, you get excited, and you know you're making a difference. And that's what you're going to do with this blueprint for your brands. Tim  39:16  I think that's great. There was something else that, as you were speaking there, you you told me years ago, and when you're going through this validate and feel good about your brand piece, what would you say is the relationship to asking sort of permission or asking too many people what they think about your brand or about your content, especially people up close and personal who aren't doing it themselves. I feel, that feels like a trap to me sometimes, because you know, often, if you're worried about being… of getting people's approval, it can really put the brakes on.Jared  40:05  Well, with anything in marketing, obviously, there's industries out there that have to have compliance on some level, and they want to get each piece of content checked for legal reasons, whatever, whatever the case might be. And I understand that, but the less touch touches there is on each piece of content, the less revisions you have, the less resources you're going to spend on it, and the more resources you're going to have to spend to make more content. And I guess I should touch on what that means. I guess the quality versus quantity debate that everyone seems to get caught up on. So I mean, let's go this way, quantity-quality, there is debates on social media both directions. Some people say one, some people say the other, and oftentimes, people that I work with have tried both. They've done a lot of quantity, but it's been really bad, and they've done some really, really refined stuff, been really good. The secret to quality versus quantity is you actually need both to succeed. So there's no one or the other. There's no debate here. You need both. You need lots and lots of content, you need to train the algorithm of who is your customer so they can retarget your content to them and help you build organically a little bit. And then number two is you, you just have to find a way to make good content still, you need it to have those pillars of value in it. And that doesn't mean use a good camera, like I said earlier, it just means make good content and that takes practice, but once you create that good content and can do it quickly and effectively, then it even amplifies everything else that I've talked about with doing it for 90 days or longer. The Magic really takes hold at that point in time. And yeah, it's, it's when you find that one piece of content that works, then duplicate it like give her, start making more, start doing it again and again and again, and you'll see success.Tim  42:18  Don't stress out about how to make lightning strike, but, you know, just use it as a kickoff. And you know, you were thinking square, so just forget about that no. Go and make the next piece. Make the next piece follow that vein until it plays out.Jared  42:35  The biggest thing I can tell your audience from my secret to creating multiple brands with 10s of 1000s of followers, is… Tim 42:44Millions of followers, right?Jared 42:46With millions, each of my brands has had success over multiple niches. So we're talking from photography to wildlife to local content, multiple niches with the products that I do is, is, I'll give you an example. With my wildlife page. There was a point in time where I posted 200 reels in a 10 day period. So I was 20 reels a day, and in that period I gained 60,000 followers. So anyone listening to this that thinks 200 reels in in 10 days, that's, that's crazy, that's impossible. Well, I sat down and I edited them, I got them ready to go, and I made that post every single like they were all ready to go, and then I just launched them. And there's no harm done. There's no loss of followers. You're training the algorithm, you're creating a ton of content. It was all great, and there's a reward for that. And so, so don't be scared of that. Don't be scared of creating at that level. There's almost no downside to producing more. And when the arguments come in for it, the easiest one to explain is a lot of misconceptions are that you'll train your audience to not follow you or follow your content. You might make them a little annoyed at the amount, but what we've learned is the algorithm won't show content to your audience if they think your audience isn't going to watch it or might unfollow you. So even if you post 20 times in a day, then it might not show the 20th post to your audience member for another 30 days. So it's not showing all 20 posts to them on the same day. It's utilizing and showing it to each individual based on what their comfort level is with your brand. That's why you can produce so much and increase your chances at organic reach by posting on.Tim  44:38  One and 200 points of data for the for the thing to learn from helps it work, right, in a sense? Jared  44:48  Yes, it helps the algorithm retarget your content to people that are going to follow you and and get attached to your brand. And that's, that's where most brands don't get to that, that point where it can train the algorithm, so. Tim  45:03  Awesome. All right, if somebody is going to take away one thing from what you've offered today, if you have a wish for the listener right now, what state do you hope they are able to reach by the end of listening to us? Jared  45:18  I think with leaders and marketers today, the one thing to remember across all of history and all of business is marketing has always been the exact same. Nothing's changed. And this is what hasn't changed. Value is always going to equal value. So if you can connect emotionally with your audience, solve a problem for them, or tell them a story that they engage with those three pillars of value, you are going to build an audience and build a brand that's able to sell your product or service. That is never going to change. It doesn't matter if social media disappears tomorrow. It doesn't matter what you do, if you can connect with your audience on one of those three pillars, hopefully all three, but at least one, then you're going to succeed. And that's that's it. And if you write that on the wall, value is always going to equal value, and that's never going to change. It's easier to make marketing decisions when you're looking at buying that commercial video that maybe isn't going to do any of the three pillars. You're going to be able to make better decisions by recognizing that that's not going to change from a market.Tim  46:22  And avoid the snake oil I would imagine, right? Jared  46:25  Avoid, yeah, really avoid the shiny objects. Because when you see a shiny object, when you see a hack, a shortcut that someone is pitching to you, I can tell you right now that there's no shortcuts. To build my first photography page, it was 1000 posts in 365 days, close to three posts a day, learning from every single one on what works, getting better at your craft, getting better at how you're engaging emotion, solving problems, telling stories. And eventually I got to the point where I could do two or three in each video and watch time was going up, and it blows up from there. So it's sticking the course and really understanding that you have to do the work and there is no shortcut. Any shortcut you take today is probably going to set you back from a marketing standpoint, indefinitely, years, months, years, every time you make one of those decisions.Tim  47:17  Haste makes waste. All right, let's get on to hearing from our last guest. So we're talking here to Amreesh Khanna. So we're going to listen to this little clip where Amreesh asks about your relationship with your reflections on your own leadership. Amreesh  47:33  What is it that you could do or change in how you reflect upon yourself as a leader, to reject perfection, change your perspective on failure and success that would help you be better at what you do today, and have that influence on the people and the purpose that you lead with?Jared  47:54  Yeah, sure. Thanks Amreesh for the question. I think for myself, I struggle with some of the even the concepts that I talk about. I struggle internally a lot of times with trying to not always do the things that I love and sometimes focus on the things that I don't love as much. And what I'm saying by that is I really, I love what I do. I love, I love creating content, but sometimes I get caught up in trying to only do the things I love and I put the things that will help me build and grow as a leader off to the side. And what I need to do is I need to find a way to reprioritize, bring some of that back and create a balance between doing what I love and also focusing on the business. And that'll help me in all my relationships, from my clients to staff members, etc., finding that focus and and realizing you can't have it all.Tim  48:46  Yeah, I had a coach once say to me, it's more important to be consistent than it is to feel good. And I was like, you know, when it comes down to it, yeah, you're not wrong. There are things that we have to be consistent with whether or not it's our favorite thing in the moment. But all right, great answer. As part of this tradition, you get to lob a question that you've considered into the next mystery guest, and we're not quite sure who that's going to be yet, as always. So what eclectic leadership perspective would you like to weigh in on one of your issues? What would be the question?Jared  49:23  I'm going to go with, screen time. So I'm going to say, let's talk screen time. I challenge you to look at your screen time on your phone, if you're comfortable, share your screen time with the audience, and then let us know what you're doing to manage it, if anything, at this current time.Tim  49:39  Cool. Love it. Great challenge. Okay, as we wrap up here, thanks very much for taking the time. I hope people are as happy with this conversation as I have been with all of those times we've happily washed dishes and scrubbed dried gravy off of roasters. It's really something to see the success you've had in this space, and see all of the people that are that are interested in collaborating with you, and all of the big brands that are now coming coming to you for guidance. And so if people want to reach out, or you want them to get involved in something, how can they connect with you? How can they experience Jared VanderMeer?Jared  50:23  Yeah, I would say to reach out through one of my platforms, most likely Instagram or Tiktok. It is for the modern creator. That is your phone book, that is your contact list. So when people reach out to me through one of those platforms, it's usually easiest to manage, because it's where we do spend our lot of our work time. So through my Jared VanderMeer Photography page or Wild dot VanderMeer Wildlife page are the easiest ways to reach out and send me a message. And I'll always find it.Tim  50:53  All right, we'll put those deets in the show notes. And as I say, you know, man, great to have you here and I and I can't wait for people to listen through this. So.Jared  51:03  Thanks, Tim, yeah, I can't wait to talk business over dishes again soon. Tim 51:08That sounds great.Tim  51:11  Thank you so much for listening to Sweet on Leadership. If you found today's podcast valuable, consider visiting our website and signing up for the companion newsletter. You can find the link in the show notes. If like us, you think it's important to bring new ideas and skills into the practice of leadership, please give us a positive rating and review on Apple podcasts. This helps us spread the word to other committed leaders, and you can spread the word too by sharing this with your friends, teams and colleagues. Thanks again for listening, and be sure to tune in in two weeks time for another episode of Sweet on Leadership. In the meantime, I'm your host. Tim Sweet, encouraging you to keep on leading.

How visible is your London business when someone conducts a ‘Near Me' search? The fully managed service from AI Cerebral Marketing will optimise your Google presence to give you a competitive advantage. Go to https://www.aicerebralmarketing.com/near-me-domination for more information. AI Cerebral Marketing City: Felixstowe Address: 2 Rosemary Way Website: https://www.aicerebralmarketing.com/ Phone: +44 7855 798747 Email: paulmylod@gmail.com

Send us a Text Message.Google Expanding Local Results in the SERPS to the Exclusion of Organic:  While many SEOs have been focused on AI answers and how they are disrupting search, the story in Local search is different. AI Answers have yet to have any impact in Local but Google, over the past several years has dramatically increased their control & domination of the Local SERPS with Local Entity data and in doing so seem to be in the process of banishing organic results…. this is particularly true in Near Me searches and the EU results, which should be treated as the canary in the coal mine. Agencies and businesses need to double down on real world activities that get reflected on line to succeed in these increasingly entity driven search results. Cluttered Google Results Decrease Traditional Organic Traffic - How to Cope?We have often mentioned the increasingly cluttered nature of Google's search engine results pages (SERPs). There has been a significant rise in various elements such as product listing ads (PLAs), image carousels, and video results, which diminish the visibility of organic search results. In a recent client analysis, David found that cluttered SERPs for that client, filled with multiple search features and reduced organic presence, were identified as a likely cause for their declining organic traffic. In a world where Google's shift towards a more modular, AI-driven organization of search results leads to a disjointed user experience, prompting multiple searches to find relevant information, businesses need to adopt a multimodal approach, optimizing their digital assets across various SERP features. This includes using high-quality images with descriptive alt text, leveraging Google Merchant Center feeds for PLAs, and considering broader online channels to build brand visibility.Google's AI Overviews Make Search Worse - A Lot Worse:  SE Ranking conducted a study of Google's AI Overview frequency, finding them present in only 8% of searches, a significant drop from earlier & much higher percentages. This decline is attributed to numerous errors and inaccuracies, causing Google to reduce their usage drastically.Jess Peck's article, "How and Why Google Made Its Own Product Worse," critiques Google's implementation of AI, highlighted inherent flaws in large language models (LLMs) and their unsuitability for delivering factual search results. Google's rushed deployment of AI overviews, driven by competitive pressure rather than product improvement, has led to a compromised search experience. Google should either refine the use of AI in a controlled manner or reconsider its placement within search results to mitigate the negative impact on its brand and user trust.The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Ep 162Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

Here's a list of 7 uncommon factors to look for! Strategic planning is the backbone of any successful nonprofit organization, providing a roadmap for future growth and impact. However, navigating the strategic planning process can be challenging, requiring skilled guidance to ensure clarity, collaboration, and actionable outcomes. When seeking to hire the best strategic planning facilitator for your nonprofit, there are several key factors to consider. Here are seven essential (but uncommon) considerations for CEOs and Board Chairs to keep in mind when searching “Near Me” for the best facilitator to lead their strategic planning sessions.

It's the Google hack taking over restaurants and local business — but does the “Near Me” name trick actually work? Also: Instagram product tagging gets third-party support. Being too detailed in your product descriptions might be hurting your sales. And LinkedIn finally comes clean on just how many real users they have..

All the songs: 1: More Than Alive Intro 2: Alive 3: You Saved Us: 4: For You He Chose (took all the scars version) 5: They Are All Here 6: The Strength We Need, 7: You Never Walk Away 8: So That I Could Live 9: All Over Me 10: Near Me 11: Beautiful Sound 12: You Never Let Us Down 13: All My Life 14: All My Life Outro --- Send in a voice message: https://podcasters.spotify.com/pod/show/chris-roby/message Support this podcast: https://podcasters.spotify.com/pod/show/chris-roby/support

Matt Holder is the founder of Loop, a tee time engine that helps golfers book the best tee times at their favorite local courses. In this episode, we discuss Matt's experiences in the world of technology, and how those experiences prepared him to launch this new marketplace.Topics include:Matt's golf origin storyMatt's relationship to golf todayWhy Matt pursued a BA in EconomicsWorking for Trulia, Zillow, Houzz and CargurusPredictions for the future of golf and technologyWhether or not technology will make us better golfersTaking an idea from vision to realityResponding to user feedbackChallenges to building a tee time marketplaceHow Loop is monetizedWe finished the episode with a 10 question lightning round that included a few questions about Matt's rec league softball team.Would Matt rather be known for base hits or home runs? You'll have to listen in to find out.This episode is presented by Chasing Aces and Par 3 Near Me.

Talking PointsStatisticsThe way people search is very differentSearches are longerSearches are more conversationalYou need to answer questions in complete sentencesThis is one reason why blogs are so importantSearch queries are longer but your answers need to be short and conciseOptimize for featured snippetsWrite the way you talk - natural languageInclude questions in your content - long tail keywordsDumb it down - write it for a 10 year oldUse long content“Near Me” searches continue to increaseDo more video - featured snippets in videosLagniappe (Books, Links, Other Podcasts, etc)https://backlinko.com/optimize-for-voice-searchHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Thanks to our partner, RepairPal. Visit the Web HERE

Talking PointsStatisticsThe way people search is very differentSearches are longerSearches are more conversationalYou need to answer questions in complete sentencesThis is one reason why blogs are so importantSearch queries are longer but your answers need to be short and conciseOptimize for featured snippetsWrite the way you talk - natural languageInclude questions in your content - long tail keywordsDumb it down - write it for a 10 year oldUse long content“Near Me” searches continue to increaseDo more video - featured snippets in videosLagniappe (Books, Links, Other Podcasts, etc)https://backlinko.com/optimize-for-voice-searchHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com Thanks to our partner, RepairPal. Visit the Web HERE

Tony Starks is a copywriter for TaylorMade Golf and a recent contestant on ABC's Holey Moley. In this episode, we discuss Tony's 15 year career in the world of golf, as well as his experience on Stephen Curry's extreme mini golf show.Topics include:How Tony first heard about Holey MoleyHow Tony became a contestantThe application and recruiting processThe recording processHoles that Tony was hoping to avoidOutfit selectionBad breaksThe Morehouse College experienceHow Tony became a golf writerEarly job takeawaysPerks of working in the golf industryChallenges of working in the golf industryA typical day as a TaylorMade copywriterDealing with deadlinesOther TaylorMade initiativesWe finished the episode with a 10 question lightning round.How does Tony really feel about playing mini golf with a Callaway ball? You'll have to listen in to find out.This episode is presented by Chasing Aces and Par 3 Near Me.

Andrew is the founder of The Petcash Post, an email newsletter focusing on the business of athletes and sports. He played division 1 basketball at Boston University and is a great resource when it comes to understanding NIL deals. We talked about his popular newsletter, college basketball, and NIL.Topics include:How Andrew came up with the idea for The Petcash PostBuilding a business through emailHaving an entrepreneurial spiritChoosing topics for the newsletterDealing with the pressure of the newsletterGrowing your subscriber baseDealing with criticismsMonetizing The Petcash PostHow Andrew ended up at Boston UniversityA D1 basketball player's scheduleShould college athletes get paid?Do NIL deals solve the compensation problem?The best ways to profit from NILSetting yourself up for NIL successWe started (and finished) with a 5 question lightning round.This episode is presented by Chasing Aces and Par 3 Near Me.

When Google recognizes that a searcher is likely looking for something local - think searches like, “24-hour laundromat” or “math tutors in Toronto” or “Thai restaurants open now” or any time somebody uses the “Near Me” functionality - the results prioritized are those found in Google's Map Pack or Local Pack and other relevant organic search results. Having a strong local SEO strategy is how you can get your business listed in the Map Pack and on that first page of Google search results. You want to show up every time a potential customer searches for, “Insert Your Business Product or Service Here in Insert Your Location Here”. But it takes work to accomplish this goal, and there are many ways to get burned. In this episode, we'll discuss how to improve your local SEO the right way. Our four marketing guides will share: What local links are and why they are important. Why it's difficult to rank a local business and why the Google Local Pack is important. Which categories Google considers as spammy or high risk. Why you want to avoid keyword stuffing in your business name. Common mistakes that service area businesses and online-only businesses make that put their Google Business Profile at risk for being suspended.  The importance of directories and reviews for local SEO signals. The technical aspects of getting local SEO signals. Ideas for building local links and finding local link opportunities 

Nissim Black joined us again to analyze his unreleased song “Near Me”. This song is incredible, written from the depths of Nissim's soul. Read the lyrics and connect to the song in a deeper way: There's so many times that I'VE called you/ you only ignore me/ I'M giving you life/ I don't wanna control you/ you move in the dark/ cuz I hid My light/ trust me I know the way better/ 'cause I designed it/ and I want to give you everything good/ and if you search ME hard you'll find ME/ true alignment/ I know you want better/ and everything ls MINE we'll share it together/ I'M here to protect you/ no matter the storm no matter the weather/ all that I ask/ that your living a life worth saving/ with all the advice that I gave you/ and remember it's ME who made you/ and that's major/  MY Child/ MY dear child/ I do it all for you/ Because I just want you near ME/ I'M calling can you hear Me/ My Child/ MY dear child/ I do it all for you/ Because I just want you near ME/ IM calling/  I know that you hate it/ when you feel alone and feeling forsaken/ you even blame it on ME/ but really its all your imaginations/ 'cause there ain't moment or time/ that I ain't sending a sign/ to notify you that I'M still right by you/ but you rather listen to lies/ then you push ME out of your mind/ and I'M still with you/ in  disgusting places/and even still then you refuse me/ but I'M patiently standing there waiting/ looking for some movement/ or for some gesture/  only for you to recognize that I never left you/ and I want what's best for you/and I know I'M what's best for you/  Chorus  What will it hurt you know ME/ we'll deal with everything closely/ take it slow as you want/ MY doors will always be open/ if your coming to ME you're not loosing/ but only gaining/ all beginnings are difficult/ you'll never regret if you hang in/ please hang in/ you should never hold back/ and never let faith be an issue/ really the closer you come/ then the more faith that I give you/ dont be afraid of giving up anything/ just keep moving closer/ and you'll throw it away/ this world on your own/ and you'll never let go of ME/  MY Child/ MY dear child/ I do it all for you/ Because I just want you near ME/ I'M calling can you hear Me/ My Child/ MY dear child/ I do it all for you/ Because I just want you near ME/ IM calling out

Michael Wolf is a former college golfer and a current mini tour competitor. The journey to playing golf at the highest levels is a challenging one. I ask Mike a ton of questions related to what it takes to be a professional golfer. Topics include:How Mike got into golfHow someone becomes a professional golferMike's daily schedule for life and practiceWhat practice looks likeKey terms: Mini tour events, Monday qualifiers, pro-amsChoosing which events to compete inMike's favorite climate to play inHow the PGA uses its moneyHow Mike defines his successOvercoming adversity in a roundA tournament story (or two)We ended our time with a lightning round focusing on mini tour questions and Mike's hometown team, the Cincinnati Bengals. Does Mike think the Bengals will win a Super Bowl in the next 5 years? You'll have to listen in to find out. This episode is presented by Par 3 Near Me.

Bharat is the founder and chief appraiser at Veristrat LLC. He's a casual golfer and a contributor at Inc.com where he writes about a variety of business and financial topics. In this episode, we talk a bit of golf before diving into the world of business valuations. I had lots of questions about valuing businesses, unique assets and more. Bharat offered some great insights. Listen in, I guarantee you'll learn something!Topics covered:Bharat's relationship to golfPros/cons of an analytical golferThe importance of not siloing yourselfBusiness valuations: An art or a science?Why business valuations can vary between appraisersApproaches to valuing a businessBig companies that Bharat's valuedChallenges that come with large valuationsStartup valuations and what to look for in a startupUnique assetsValuing a golf courseMaximizing the value of your businessTeddy RooseveltIs owning a golf course a good business investment? That depends. Listen in to hear Bharat's take.We ended with a lightning round of 8 questions.This episode is presented by Par 3 Near Me.

Listen every Tuesday from 21 till 22 (Moscow time) Jazz FM (radiojazzfm.ru) Subscribe in iTunes: https://podcasts.apple.com/ru/podcast/beyond-funk-radio-shows/id1063844118 For more info please visit beyondfunk.ru Tracklist: 1. Coke Escovedo - Why Can't We Be Lovers 2. The Younghearts - Do You Have The Time 3. Johnny Harris - Footprints On The Moon 4. Clear - Equal Love Opertunity Pt. 1 5. Eddie McLoyd - Once You Fall In Love 6. Ju-Par Universal Orchestra - Chicago Calypso 7. Oneness Of Juju - Poo Too 8. Webster Lewis - Give Me Some Emotion 9. The Three Degrees - You're The Fool 10. New York City - Sanity 11. Alice Clark - Don't You Care 12. Weldon Irvine - I Love You 13. Gloria Scott - That's What You Say (Everytime You're Near Me) 14. Milton Wright - Keep It Up 15. Breakwater - Work It Out 16. Jean Shy - What Can I Do, I'm So In Love With You 17. Melvin Sparks - I've Got To Have You 18. Mark Williams - Love The One You're With 19. Helen Reddy - Hit The Road Jack

Kim Lewellen is a former college and professional golfer who now leads the Wake Forest women's golf team. She has been named the Atlantic Coast Conference Coach of the Year on four separate occasions. In this episode, we discuss a variety of golf topics including:How golf became a part of Kim's lifeHow Kim became a college golf coachThe shift from competitor to the coach of competitorsHow Kim ended up at Wake ForestA glimpse into the world of golf recruitingInternational junior golfers vs. American junior golfersDivision 1 golf practiceThe role of a college coach on game dayReasons for Kim's successShould you choose a school because it has a yogurt machine in the cafeteria? Kim says no.We ended with a lightning round of 10 questions. Tune in for some of Kim's Winston-Salem restaurant recommendations.#godeacsThis episode is presented by Par 3 Near Me.

Jared is a former college golfer and the brains behind Perfect Putt, a free weekly newsletter that breaks down the business side of golf. We discuss:Jared's D1 golf experiences at the University of Northern IowaJared's worst competitive roundThe mental gameJared's favorite golf memoryPerfect Putt origin storyWho the newsletter is forGolf trends that Jared's watchingHow to connect with Perfect PuttWe ended with a lightning round of 10 questions, 7 of which focused on golf and 3 of which focused on Jared's home state of Iowa.If Jared had $1,000,000 to invest in a golf stock, where do you think he would invest it? You'll have to listen to find out.This episode is presented by Par 3 Near Me.

In this episode we hear from the folks at Design System AU, who are keeping the Australian Government Design System alive via a community initiative; we'll hear from Ken Tsang, creator of COVID-19 Near Me; as well as the folks at Civic Makers, a volunteer led initiative who are helping councils solve big problems.Credits and thank yous:The show is hosted by Esther Semo and Sean Hua. Consulting producer is Daniel Semo. Podcast artwork designed by Nigel Moyes with illustrations by Indah Ibrahim. Music by Daniel Semo. This episode is brought to you by Code for AustraliaCode for Australia are a for-purpose organisation working in collaboration with public sector teams and the tech community to help create a world class digital government

Sloan Whitaker is one of the owners of BA Carts in Van Wert, Ohio. He wouldn't call himself the king of custom golf carts, but I've seen his work and it would be hard to top. We discuss:How Sloan got into the golf cart businessLessons learnedEarly marketing attemptsWhere his business sources their used golf cartsThe golf cart restoration processSloan's favorite custom buildsSloan's golf simulatorThis episode features our second installment of Caddie Corner, a  segment featuring Big G of the Real Life Caddie Podcast.We ended with a lightning round of 10 questions where Sloan highlights the most important accessory you'll want for your custom build. It's not what you'd expect.This episode is presented by Par 3 Near Me.

Tucker Booth is an award-winning battle rapper and entertainer. He's also the host of the Rappers Don't Golf podcast. A man of many talents, Tucker offers some great insights into how a creative person can make a living doing what they love. Our conversation covered a broad range of topics including:Tucker's first experiences with golfThe appeal of TopgolfA glimpse into the world of a battle rapperFinding success as an artist and getting paid for your workPushing through creative droughtsMental toughnessWe ended with a lightning round of 10 questions.Need some St. Louis food recommendations? Tucker has you covered.This episode is presented by Par 3 Near Me.

Dr. Mike Goatley is a Virginia Tech professor who specializes in turfgrass science. He's an engaging guest and I promise you're going to learn something. We discuss:Mike's first impressions of golfHow Mike ended up in the world of turfgrassWorking with bermudagrassWarm vs. cool season grassesThe "perfect" climate for turfgrass managementTurfgrass research examples and fundingHow turfgrass developments end up in the real worldThis episode also features our first installment of Caddie Corner, a new segment featuring Big G of the Real Life Caddie Podcast.We ended with a lightning round of 10 questions.Will Mike ever ride in a self-driving car? Listen in to find out.This episode is presented by Par 3 Near Me.

Wayne Pettry hops on the show to give us some perspective on golf, his time as a par 3 clubhouse manager and his volunteer experiences with JMU women's softball. Wayne also shares:His favorite Jordan Spieth quote (very inspirational)His best/worst golf course clubhouse memoriesReasons for JMU's successInsights on other top D1 softball programsWayne acknowledges his fear of snakes, but also claims he would be willing to hold a live snake for $250. Write him a check and let's make it happen!This episode is presented by Par 3 Near Me.

Have you ever wondered what it's like to work at ESPN? Or for a professional football team? Zach Pereles offers a helpful glimpse into the world of sports journalism. We cover a variety of topics including:Casual and professional golfNorthwestern UniversityThe life of a sports journalistThe Denver BroncosESPN / SportsCenterAt the end of the episode, Zach reveals his favorite Washington athlete of all time.This episode is presented by Par 3 Near Me.

Big G kicks off our inaugural episode with a fun glimpse into the world of a caddie.So who is Big G?Big G, aka Gordon Rorison, is a lifer Scottish caddie who currently resides in California and hones his skills at Pebble Beach. In this episode, we touch on a broad range of topics including:Types of caddiesThe characteristics of a good caddieCaddie complaintsBryson DeChambeauThe Real Life Caddie PodcastPar 3 golf coursesAt the end of the episode, Big G gives us the final word on the Loch Ness Monster. Don't miss it!This episode is presented by Par 3 Near Me.

On this week's show Patrick Gray and Adam Boileau discuss recent security news, including: Apple 0day has everyone freaking out So much more 0day in the wild American Project Raven staffers settle with DoJ Two absolutely bonkers Azure security problems SEC tells corporate America to spill on breaches Much, much more In this week's sponsor interview Gigamon's security product manager Fayyaz Rajpari will be along to talk about some of the work they've been doing to integrate their NDR product with Crowdstrike. Links to everything that we discussed are below and you can follow Patrick or Adam on Twitter if that's your thing. Show notes Apple iPhone security update points to growing problem of 'zero days' Apple urges security update after new iMessage flaw disclosed Apple patches an NSO zero-day flaw affecting all devices | TechCrunch (8) Shane Huntley on Twitter: "@riskybusiness Let's not jump to the conclusion that NSO have an endless supply of zero click exploits and there is nothing that can be done. Security nihilism and learned helplessness plays into attackers' hands. We can make progress here." / Twitter Warning: Update Chrome Now As Hackers Attack Two Major Vulnerabilities In Google Browser Microsoft Windows 10 Windows Server Office CVE-2021-40444 0day attack Microsoft patches Office zero-day in today's Patch Tuesday - The Record by Recorded Future CISA warns of Zoho server zero-day exploited in the wild - The Record by Recorded Future “Secret” Agent Exposes Azure Customers To Unauthorized Code Execution | Wiz Blog (8) Ami Luttwak on Twitter: "@GossiTheDog This is even more severe. The RCE is the simplest RCE you can ever imagine. Simply remove the auth header and you are root. remotely. on all machines. Is this really 2021? https://t.co/iIHNyqgew4" / Twitter Cross-Account Container Takeover in Azure Container Instances VMware denies allegations it leaked Confluence RCE exploit | The Daily Swig US fines former NSA employees who provided hacker-for-hire services to UAE - The Record by Recorded Future Three Former U.S. Intelligence Community and Military Personnel Agree to Pay More Than $1.68 Million to Resolve Criminal Charges Arising from Their Provision of Hacking-Related Services to a Foreign Government | OPA | Department of Justice Hacking Team Customer in Turkey Was Arrested for Spying on Police Colleagues [or: The Spy Story That Spun a Tangled Web] - by Kim Zetter - Zero Day Exclusive: Wide-ranging SolarWinds probe sparks fear in Corporate America | Reuters Chad Loder on Twitter: "Anonymous has just announced a massive hack of Epik, long known as the hosting provider of choice for neonazis, right-wing extremists, and other Internet trash. Anonymous are releasing a decade's worth of detailed Epik customer & domain data, passwords, emails, and private keys. https://t.co/3rbfonegtq" / Twitter Anonymous Claims It Hacked Everything From Nazis' Favorite Web Host Wikimedia bans seven Chinese users citing "security risk" - The Record by Recorded Future Report: Beijing, Moscow step up efforts to control the Internet's backbone - The Record by Recorded Future Australia supplants China to build undersea cable for Solomon Islands | Solomon Islands | The Guardian Indonesian intelligence agency compromised in suspected Chinese hack - The Record by Recorded Future OWASP Top 10 ranking has a new leader after ten years - The Record by Recorded Future Encrypted Phone Firm Ciphr, Used by Criminals, Moves to Cut Off Australia Technology giant Olympus hit by BlackMatter ransomware | TechCrunch U.S. Cyber Czar: Too soon to tell if Russia ransomware has stopped - The Record by Recorded Future 'No indication' Russia has cracked down on ransomware gangs, top FBI official says - The Record by Recorded Future Groove ransomware gang is a motley crew of disgruntled hackers, researchers say Bail services affected in South Africa after ransomware attack - The Record by Recorded Future Hackers stole Puma source code, no customer data, company says - The Record by Recorded Future WhatsApp adds end-to-end encryption to chat backups, locking up data in the cloud New CPU side-channel attack takes aim at Chrome's Site Isolation feature - The Record by Recorded Future Fortinet warns customers after hackers leak passwords for 87,000 VPNs - The Record by Recorded Future New York State vaccine pass shortcomings offer lessons for other coronavirus app developers | The Daily Swig (5) Thái "thaidn" Dương on Twitter: "Hanoi citizens currently have to apply for a COVID movement pass in order to go outside. Each pass is QR code containing the holder's name and dates they're allowed to go out. The data are signed with RSA, to prevent fake passes. @0xfatty found that it's using 512-bit keys =)" / Twitter (4,319) Find a vaccination clinic in New South Wales - COVID-19 Near Me (5) ken tsang (@jxeeno) / Twitter Why I decided to build my own vaccine booking search engine instead of using the Government's one | by Ken Tsang | Sep, 2021 | Medium

Meron Capital, an early-stage VC fund, has announced its second fund of $50 million. The fund will invest in Israeli companies developing software-based solutions for enterprise, cybersecurity, digital health, finance, DevOps, and other areas. Ten firms have received further funding, with Immunai, Solugen, and Armory alone revealing total investments of more than $300 million so far.Andreessen Horowitz (a16z) has officially launched a new website, an a16z subdomain, for publications called Future. The publication will initially focus on themes relevant to the firm's investment sectors. Still, it will grow over time with the help of a mix of their employees, paid writers, and industry insiders such as founders, professors, and entrepreneurs.Flexmoney, a full-lifecycle digital credit network platform for lenders and merchants, has raised $4.8 million in a Series A funding round led by Pravega Ventures. Other participants include Z5 Capital and other marquee investors. The fund will be used to expand the Mumbai-based startup's credit network reach to include many more lenders and merchants and introduce several new products and solidify its position as India's premier digital credit and BNPL infrastructure, the company said. Crate.io, a database platform developer, has received an extra $10M in financing. According to the firm, it has raised around $31M in total funding. CrateDB Edge extends the capability of CrateDB Cloud to clients' remote and offline locations. CrateDB is available in the cloud, at the edge, and on-premise, giving Crate.io complete flexibility in digital transformation.Iterable, a cross-channel customer experience platform, has secured $200 million in a Series E investment round. Glynn Capital, Silver Lake, Adams Street, and Deutsche Telekom Capital Partners are among the participants. Post-money, the firm is valued at $2 billion. Big data analytics are used in Iterable's solutions to assess user behavior and enhance engagement time, channel, and frequency.OCR Labs, an Australian digital id verification company, has raised $15M (€12.5 million) in Series A funding led by Oyak Group amid growing demand for digital id verification. Reports state that the ID verification market is expected to be worth $15.8 billion by 2025. OCR Labs will use the proceeds in expansion.Multi-channel commerce platform Shopify has announced that it will extend its one-click checkout product, Shop Pay, to businesses and other non-Shopify merchants selling on Facebook, Instagram and Google. This marks the first time that a Shopify product is made available to non-Shopify users.10x Future Technologies, a London-based digital banking platform helping financial providers transform the way they operate, has raised $187 million in a Series C round co-led by BlackRock and Canada Pension Plan Investment Board (CPP Investments), reports state.Uberall, a company that helps enterprise resellers to deliver memorable ‘Near Me' (location-based search) brand and marketing SaaS solutions, has announced its raise of $115 million in funding led by Bregal Milestone. Alongside its fundraising, Uberall, as a part of its growth strategy, has also announced its acquisition of MomentFeed, a provider of proximity search operations in North America. Duda, a responsive website builder for digital marketing agencies, hosting companies, and SaaS companies, has announced its %50 million Series D funding led by Claridge IL and its existing investors- Susquehanna Growth Equity and Vintage Investment Partners. The company stated that this is its largest-ever fund raised, taking the total amount to over $100 million.San Jose-based Elisity, which provides identity and behavior-based enterprise security, has announced the close of its Series A funding, where it raised $26 million from Two Bear Capital and AllegisCyber Capital. Previous investor Atlantic Bridge participated in the round.Bengaluru-based Apna. a professional networking platform working towards solving India's unemployment at the grassroots level, has raised $70 million in a Series B funding round co-led by Insight Partners and Tiger Global, reports state. Apna's valuation post the funding stands at $570 million.Upflow, a French startup, has raised $15 million in a Series A funding round. The business wants to assist you in pursuing late payments. Other participants include 9yards Capital, existing investor eFounders, N26 co-founder Maximilian Tayenthal, auxmoney co-founder and CEO Raffael Johnen, Uber SVP of Delivery Pierre-Dimitri Gore-Coty. The firm intends to expand to the United States as a result of the fundraising round.Macrometa, an edge computing startup, has announced that it has raised $20 million in a Series A round led by Pelion Venture Partners. Other participants include DNX Ventures, Benhamou Global Ventures (BGV), Partech Partners, Shasta Ventures, Fusion Fund, and Sway Ventures. Cord, a startup automating annotation processes for computer vision, has announced that it has raised $4.5 million in a CRV-led seed round. As the firm prepares to hire more staff, the funds will be used to grow Cord's client base, and platform.

Near Me in Social Services is a project Iriss has been leading in partnership with the NHS Near Me team and the Scottish Government Technology Enabled Care (TEC) Programme over Autumn/Winter 2020/21. The project is producing new evidence around the priorities, enablers and challenges of using video consulting in social services. Iriss has supported five services to participate in a rapid Quality Improvement cycle to start using Near Me; provided light touch improvement support to organisations that are setting up Near Me independently within their work, and has developed a Learning Network. The Learning Network aims to build on and continue the support to these organisations using Near Me, while increasing the scope of support to others. Each Learning Network meeting includes speakers on related topics. In this episode, Yvonne Leathley, Senior Improvement Adviser at the Care Inspectorate speaks about a project to supply digital devices to care homes to improve connectivity. Music Credit: Make your dream a reality by Scott Holmes.

Near Me in Social Services is a project Iriss has been leading in partnership with the NHS Near Me team and the Scottish Government Technology Enabled Care (TEC) Programme. The project is producing new evidence around the priorities, enablers and challenges of using video consulting in social services. Iriss has supported five services to participate in a rapid Quality Improvement cycle to start using Near Me; provided light touch improvement support to organisations that are setting up Near Me independently within their work, and has developed a Learning Network. The Learning Network aims to build on and continue the support to these organisations using Near Me, while increasing the scope of support to others. Each Learning Network meeting includes speakers on related topics. In this episode, Paula Quinn, Learning and Development Adviser at SSSC, speaks about keeping the Quality Improvement conversations going for those involved in using Near Me. Music Credit: Make your dream a reality by Scott Holmes.

While eCommerce has suddenly shifted to the main way of shopping during the pandemic, there are certain things that people will still prefer to buy in person. Is your store 100% online or do you also have a physical presence? Greg Sterling (known on Twitter as @gsterling) and Keith O'Reilly join us in the studio to chat about the melding of online and offline, the importance of making it easy to shop, and knowing what your customers want.Greg is the VP of Market Insights at Uberall, a company that creates "Near Me" brand experiences. He has been working in search, particularly local search marketing for over 2 decades. He's recently finished up his 14-year tenure as a Contributing Editor at Search Engine Land.Keith is the co-founder and Chief Product Officer at Optily. He is an award-winning product innovator and has over 20 years of experience in product development in advertising across online, offline, in-store, and social media.Resources:COVID-19 is the asteroid that struck American small business, Greg SterlingAt least 2M Amazon customers went to Kohl's to make a return last yearPrimark refuses to go online despite £1bn lockdown lossGoogle My Business

Bryan is riding high after the Bill Burr Clubhouse appearance. But does anyone really care?? Then Bryan and Krissy discuss how Florida, Florida can be. Plus the imposter creeps up on everyone eventually and Bryan is no exception. He remembers a time he and friend pulled the ultimate imposter move...and got caught!Stephen Wright (5.9.21 @9pm) will be on stage with Host Eddie Brill and moderated by Bryan and Jen Fassino, inside The Comedy Podcasts Club on Clubhouse. DM @thecommercialbreak for more info.LINKS:Watch this episode on YoutubeSponsor: BetterHelp.com Subscribe to The Commercial Break Podcast Youtube ChannelJoin The Comedy Podcasts Club on ClubHouseNew Episodes on Tuesdays and now Fridays everywhere!Text or leave us a message: +1 (470) 584.8449FOLLOW US:Instagram: @thecommercialbreak @bryangcomedy  @tcbkrissyClubHouse: @bryangreen @tcbkrissyClubHouse: The Commercial Break Club on Clubhouse! (home of live recordings)Twitter: tcbbryanFacebook: The Commercial Break PodcastYouTube: Youtube.com/TheCommercialBreakEmail: info@tcbpodcast.comA Chartable Top 100 Comedy Podcast#1 Trending Comedy Podcast Worldwide! (Chartable)#1 Trending Comedy Podcast U.S.(Chartable)An Apple Top 100 Comedy Podcast Top 1% Downloaded Podcasts, Worldwide (ListenNotes)A Hot 50 Podcast (Podcast Magazine)

Bryan and Krissy discuss the lost semen of the Salty Sea. Then they welcome Dr. Cynthia Wesley OBGYN to the show to answer questions from the TCB audience. A clearly and highly disturbed podcast audience.Dr. Cyn: InstagramDr. Cyn: Beauty BelowBill Burr (5.2.21 @9pm) & Stephen Wright (5.9.21 @9pm) will be on stage with Host Eddie Brill and moderated Bryan and Jen Fassino, inside The Comedy Podcasts Club on Clubhouse. DM @thecommercialbreak for more info.LINKS:Watch this episode on YoutubeSponsor: BetterHelp.com Subscribe to The Commercial Break Podcast Youtube ChannelJoin The Comedy Podcasts Club on ClubHouseNew Episodes on Tuesdays and now Fridays everywhere!Text or leave us a message: +1 (470) 584.8449FOLLOW US:Instagram: @thecommercialbreak @bryangcomedy  @tcbkrissyClubHouse: @bryangreen @tcbkrissyClubHouse: The Commercial Break Club on Clubhouse! (home of live recordings)Twitter: tcbbryanFacebook: The Commercial Break PodcastYouTube: Youtube.com/TheCommercialBreakEmail: info@tcbpodcast.comA Chartable Top 100 Comedy Podcast#1 Trending Comedy Podcast Worldwide! (Chartable)#1 Trending Comedy Podcast U.S.(Chartable)An Apple Top 100 Comedy Podcast Top 1% Downloaded Podcasts, Worldwide (ListenNotes)A Hot 50 Podcast (Podcast Magazine)

Wer kennt es nicht: On the go schlägt man schnell nach, wo die nächste Postfiliale ist, wann der Bäcker in meiner Nachbarschaft schließt, wie seine Bewertungen sind und ob er Kartenzahlung akzeptiert. Über 50 % aller Google-Suchen haben einen lokalen Bezug – Tendenz steigend. Julia Goelles, Director Global Revenue Marketing bei Uberall, ist für die sogenannte Near Me Brand Experience verantwortlich und hilft Unternehmen dabei, für Kund:innen eine nahtlose Customer Journey zwischen online und offline zu schaffen. Sie erklärt u.a., was es mit ‘Near Me' auf sich hat, warum es nicht nur ein Trend, sondern auch ein Bestandteil der Marketing-Strategie sein sollte und welche Aspekte man bei der Umsetzung beachten sollte. Themen: [01:36] Was macht Uberall? [04:08] Was bedeutet Near Me? [12:26] Ist mein Unternehmen für lokales Marketing relevant? [16:17] Kundenerlebnis und lokal gehen Hand in Hand [22:01] 5 Schritte für den Start mit lokalem Marketing [27:31] Tipps für positive Bewertungen In der Show erwähnt: Julia Goelles bei LinkedIn: https://www.linkedin.com/in/julia-goelles-36301364/ Uberall: https://uberall.com/de Uberall Blog: https://uberall.com/de/resources/blog/5-schritte-zur-starken-lokalen-marke  Messy Middle Studie: https://www.thinkwithgoogle.com/intl/de-de/insights/customer-journey/messy-middle-kaufentscheidungen-covid/ Feedback? Gerne an podcast-dach@hubspot.com  Mehr über uns unter: https://www.hubspot.de/podcasts/the-digital-helpdesk

Near Me in Social Services is a project Iriss has been leading in partnership with the NHS Near Me team and the Scottish Government Technology Enabled Care (TEC) Programme over Autumn/Winter 2020/21. The project is producing new evidence around the priorities, enablers and challenges of using video consulting in social services. Iriss has supported five services to participate in a rapid Quality Improvement cycle to start using Near Me; provided light touch improvement support to organisations that are setting up Near Me independently within their work, and has developed a Learning Network. The Learning Network aims to build on and continue the support to these organisations using Near Me, while increasing the scope of support to others. Each Learning Network meeting includes speakers on related topics. In this episode, Gillian Fyfe, Head of Digital at Alzheimer Scotland, speaks about their experiences of using Near Me to provide support to those living with dementia, family members and professionals. Transcript of episode. Music Credit: Make your dream a reality by Scott Holmes.

Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search.  We discuss how much local ranking fluctuations change, managing GMB insurance info, Google News in AUS, LocalU Advanced on April 7, and much more!Mike's Links:Ranking Fluctuations: How Much Do Local Rankings Change? - Whitespark.ca - https://whitespark.ca/blog/hourly-local-rankings/Does Optimizing Content for "Near Me" Work for Local SEO? Sterling Sky Blog - https://www.sterlingsky.ca/near-me-optimization/GMB Insurance Info Management for Healthcare Providers - Localu.org - https://localu.org/managing-insurance-information-for-healthcare-providers-on-google-my-business/Search for COVID-19 vaccination locations and testing centers - Google Maps Help - https://support.google.com/maps/answer/9787040?p=covid19_vaccine_locations&visit_id=637506534100489751-3977310725&rd=1#zippy=%2CsourcesMary's Links:Bill to Make Facebook, Google Pay for News Clears Last Major Hurdle in Australia - Wall Street Journal - https://www.wsj.com/articles/bill-to-make-facebook-google-pay-for-news-clears-last-major-hurdle-in-australia-11614163071Localized Marketing Benchmarks for Property - MeetSoci - https://www.meetsoci.com/insight/top-multi-family-2020/GMB Review Removal Rate Fairly Quick (outside U.S) - Tim Capper via Twitter - https://twitter.com/GuideTwit/status/1367407536790523913SEO Strategy vs. Tactics: What's the Difference? A Lot! - Stoney deGeyter at Search Engine Journal - https://www.searchenginejournal.com/seo-101/strategy-vs-tactics/Carrie's Links:LocalU.org/apr7 - tickets still on sale! Agenda Published! - https://localu.org/apr7GMB Chat tomorrow at 11 EST #gmbchat - https://twitter.com/hashtag/gmbchatSponsored PostsThanks so much to our LocalU Sponsors!!dbaPlatform is our primary sponsor for LocalU - dbaPlatform is “Mission Control: for Local Search,” a powerful suite of tools for digital marketing agencies and multi-location brands which includes local rank tracking, automated content scheduling, and enterprise reporting in a single robust dashboard. As a certified Google Partner, dbaPlatform has private API access to sync live inventory to Google business profiles thereby surfacing and promoting store products directly to consumers online. Use any or all of dba's 10 core influence and automation tools to empower your local marketing and convert online buyers into local purchases. Learn more about their tools at dbaPlatform.com.Gold Sponsor,

Near Me in Social Services is a project Iriss has been leading in partnership with the NHS Near Me team and the Scottish Government Technology Enabled Care (TEC) Programme over Autumn/Winter 2020/21. The project is producing new evidence around the priorities, enablers and challenges of using video consulting in social services. Iriss has supported five services to participate in a rapid Quality Improvement cycle to start using Near Me; provided light touch improvement support to organisations that are setting up Near Me independently within their work, and has developed a Learning Network. The Learning Network aims to build on and continue the support to these organisations using Near Me, while increasing the scope of support to others. Each Learning Network meeting includes speakers on related topics. In this episode, Tanya Anderson, GIRFEC Development Officer at CrossReach, tells the story of the organisation’s journey of using Attend Anywhere or Near Me as it’s also known, to reach out to clients in remote areas of Scotland who could not access face-to-face support via their counselling and therapy services. Transcript of episode. Music Credit: Make your dream a reality by Scott Holmes.

Near Me in Social Services is a project Iriss has been leading in partnership with the NHS Near Me team and the Scottish Government Technology Enabled Care (TEC) Programme over Autumn/Winter 2020/21. The project is producing new evidence around the priorities, enablers and challenges of using video consulting in social services. Iriss has supported five services to participate in a rapid Quality Improvement cycle to start using Near Me; provided light touch improvement support to organisations that are setting up Near Me independently within their work, and has developed a Learning Network. The Learning Network aims to build on and continue the support to these organisations using Near Me, while increasing the scope of support to others. Each Learning Network meeting includes speakers on related topics. In this episode, Aaron Slater, Digital Participation Manager at SCVO, gives an overview of digital exclusion in Scotland. Highlighting the progress that we still need to make to ensure that everyone in Scotland has the opportunity to be digitally included, Aaron gives an overview of some of the steps organisations can take to embed digital inclusion in core service delivery. Music Credit: Make your dream a reality by Scott Holmes.

Near Me in Social Services is a project Iriss has been leading in partnership with the NHS Near Me team and the Scottish Government Technology Enabled Care (TEC) Programme over Autumn/Winter 2020/21. The project is producing new evidence around the priorities, enablers and challenges of using video consulting in social services. Iriss has supported five services to participate in a rapid Quality Improvement cycle to start using Near Me; provided light touch improvement support to organisations that are setting up Near Me independently within their work, and has developed a Learning Network. The Learning Network aims to build on and continue the support to these organisations using Near Me, while increasing the scope of support to others. Each Learning Network meeting includes speakers on related topics. In this episode, Janet Crozier, Knowledge Manager from the Knowledge Hub shares, how having a range of tools and techniques such as teach back, chunk and check, and pictures can improve peoples Near Me experiences of social services. Resources Knowledge Hub  NHS Education for Scotland 'The Knowledge Network'  The Health Literacy Place  Transcript of episode. Music Credit: Make your dream a reality by Scott Holmes.

Near Me in Social Services is a project Iriss has been leading in partnership with the NHS Near Me team and the Scottish Government Technology Enabled Care (TEC) Programme over Autumn/Winter 2020/21. The project is producing new evidence around the priorities, enablers and challenges of using video consulting in social services. Iriss has supported five services to participate in a rapid Quality Improvement (QI) cycle to start using Near Me; provided light touch improvement support to organisations that are setting up Near Me independently within their work, and has developed a Learning Network. Louise Bowen, Project Lead at Iriss, provides an introduction to the project, including the aims and outcomes and what it has achieved to date. Transcript of episode. Music Credit: Make your dream a reality by Scott Holmes.

Bryan and Hoadley follow up on last season's popular (Crackhead Casanova) episode with a review of Frank... The "over 50" crowd trusts Frank to tell them what to wear, how to groom, where to party, how to stay buff, how to pick up "chicks" and, of course, how to tell when your girl is cheating on you! Join the gang as they take a ride on the Frank train to crazy town...SHOW BREAKDOWN:Save Ferris [0:00]Bryan “The 3rd chair saxophone” [1:54]The Garry Schlambling Show [9:10]Queen size vs. king size bed (with Henry Fonda) [10:54]Short term cuddles [18:25]The Crackhead Casanova follow up [22:47]Meet Frank [24:21]Frank’s “signs of a cheating wife” [28:24]LINKS:Watch Episode 42 on YouTubeSubscribe to The Commercial Break Podcast Youtube ChannelSign up for Patreon: New EXCLUSIVE episode every FridayText or leave us a message: +1 (470) 584.8449FOLLOW US:Instagram: @thecommercialbreak @bryangcomedy  @tcbkrissyClubHouse: @bryangreen @tcbkrissyTwitter: tcbbryanFacebook: The Commercial Break PodcastEmail: info@tcbpodcast.com A Chartable Top 100 Comedy PodcastAn Apple Top 100 Comedy Podcast Top 1% Of Downloaded Podcasts, Worldwide (ListenNotes)A Hot 50 Podcast (Podcast Magazine)

On this episode of Buzz, we cover the importance of location settings in your Google Adwords campaigns and how they can impact the results of "Near Me" searches with New Patients. Explore Google AdWords for your Dental Practice here: https://ads.google.com Show Produced by Dentainment https://dentainment.com/ Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design Brand Identity Dental Websites Search Engine Optimization Video Production Social Media Management Google AdWords Management Voice Search Optimization and more Sponsored by DentalYear https://dentalyear.com/ Learn more about our sponsor DentalYear 365 Days of Dental Marketing Wisdom, Tips and Fun Holidays. Download the App Today on iOS or Android.

Near Me by Bens Hilaire

July 27, 2020: 3News Now Early Update with Stephanie Haney How to watch Rep. John Lewis' funeral procession, what we know about another possible round or $1200 stimulus checks, a possible bar curfew in Columbus and 3News Now host Stephanie Haney is joined by 3News sports analyst Ben Axelrod with a look ahead to Cleveland baseball taking on the White Sox tonight and recap opening weekend against the Kansas City Royals. Get filled in on what impacts you in Northeast Ohio on 3News Now. Read more here: WATCH LIVE: REP. JOHN LEWIS’ FUNERAL PROCESSION IN D.C. https://www.wkyc.com/article/traffic/john-lewis-lying-in-capitol-rotunda-how-to-visit-lie-in-state/65-48b1af3e-c27a-4be4-97c9-ebf7492c3b02 ARE AMERICANS GETTING ANOTHER ROUND OF $1200 STIMULUS CHECKS? PROBABLY... https://www.wkyc.com/article/news/local/another-round-of-1200-stimulus-checks/83-80af404d-cc3c-4170-8a7a-39aecbb306ed THE LATEST ON THE NUMBER OF OHIO CASES OF COVID-19 https://www.wkyc.com/article/news/health/coronavirus/coronavirus-ohio-updates/95-e2faeb56-d02a-443a-bcdb-141f2c7fafe8 https://www.wkyc.com/article/news/health/coronavirus/timeline-of-coronavirus-cases-ohio/95-c97c228d-c6c7-4949-b12b-4324d7ed8bb5 COLUMBUS CITY COUNCIL TO VOTE ON A POSSIBLE BAR CURFEW https://www.wkyc.com/article/news/mayor-health-commissioner-seek-to-limit-hours-for-columbus-bars-restaurants/530-07a4dd8d-225b-43ca-92b3-04b5dede3177 CLEVELAND BASEBALL: WHAT TO WATCH FOR AND OPENING WEEKEND RECAP WITH 3NEWS SPORTS ANALYST BEN AXELROD https://www.wkyc.com/article/sports/mlb/indians/3-observations-from-the-cleveland-indians-season-opening-series/95-fb51efcc-b377-4b29-8ddd-f091b73d6d66 https://www.wkyc.com/article/sports/mlb/indians/cleveland-indians-show-support-for-black-lives-matter-during-moment-of-silence-stand-together-during-national-anthem/95-900a9828-8a52-46a7-8902-0c475bf266cf 99 DAYS UNTIL THE ELECTION! HOW TO REGISTER AND VOTE BY MAIL: https://twitter.com/_StephanieHaney/status/1287761162852085761 Show us something good! Submit through ‘Near Me’ on the WKYC app iOS app store download: https://apps.apple.com/us/app/cleveland-news-from-wkyc/id469396327?ls=1 Google Play download: https://play.google.com/store/apps/details?id=com.gannett.local.library.news.wkyc

The Covid-19 pandemic has changed the world - and Scottish general practice. Many practices are using technology in new ways, and existing innovations have been accelerated - Dr Andrew McElhinney talks to Dr David Cooper @davidcooper1975  from Old Machar Practice in Aberdeen about using eConsult (http://www.oldmachar.co.uk/econsult.html)  and to Karen Hotopp @KarenHotopp of  @NHSForthValley about using Attend Anywhere/Near Me for video consultations. A number of new technologies are growing fast in general practice as we try to keep patients and staff safe and use other methods of consultations where possible.Find out more at: https://nhsforthvalley.com/health-services/near-me-video-consultations/Patient guide: https://nhsforthvalley.com/wp-content/uploads/2019/08/How-To-Attend-A-Near-Me-Appointment.pdf This is a short video showing the set up in NHS Forth valley: www.carronbank.co.uk/eHealth_training_videos/Near_Me_set_up_GPs_and_patients.mp4Practice managers are usually set up as service administrators and have the capability to set up users in the practice by using their email address. Log in to Attend Anywhere (in Chrome) and follow this link: https://nhs.attendanywhere.com/rc/Content/C_Tasks/VCM/VCM_WA_AddUser.htmAnd a little light relief at.... https://www.youtube.com/watch?v=ojrtwXqqc6g

With a large number of businesses having to shut right now questions are being asked as to what to do with your Google My Business account.Should we set ourselves as closed? Can we still ask for reviews? Should we still be writing posts?All these questions are important as many bricks and mortar businesses get a lot of trade from local or Near Me searches.In episode 67 of the podcast I talk to local SEO Amy Toman about what we should be doing right now to edit and protect our Google My Business listing.Amy has a huge amount of experience helping small local businesses increase their exposure and find new clients using Local SEO and Google My business.You can find Amy on twitter @bubblesup and on the web at petsitterseo.comNot Another Marketing Podcast is ad free and I'd love to keep it that way. You can help buy giving the pod a quick shout on social media and subscribing via your podcast app... if you can afford it you can buy me a coffee to help keep the lights on :)You can find out how on my podcast support page. Thank you.

The Importance of the "Near Me" Brand Experience by Robert Palmer

Near Me is a customizable marketplace solution powering the sharing economy. Global brands and Entrepreneurs now have a turnkey platform supported with go-to market strategy and expert advice for creating peer-to-peer marketplaces. Marketplace owners are empowered to augment the sharing ecosystem with their own branded sites that allow users to share, trade, swap, resell or rent anything. Near Me's mission is to create premium marketplaces that connect people and foster the exchange of knowledge, products and services within communities.  In this episode, I talk with co-founder and CEO, Adam Broadway about Near Me's journey, goals and impact.

Near Me is a customizable marketplace solution powering the sharing economy. Global brands and Entrepreneurs now have a turnkey platform supported with go-to market strategy and expert advice for creating peer-to-peer marketplaces. Marketplace owners are empowered to augment the sharing ecosystem with their own branded sites that allow users to share, trade, swap, resell or rent anything. Near Me's mission is to create premium marketplaces that connect people and foster the exchange of knowledge, products and services within communities.  In this episode, I talk with co-founder and CEO, Adam Broadway about Near Me's journey, goals and impact.

Someya - Someya is an Indian-American pop singer who fell in love with music at a young age. Today she's working on her EP and she just released her brand new single "Near Me". We talk to her about her love of music, her style and more!Sharon and Bram - Sharon and Bram make up 2/3 of the iconic children's music group Sharon, Lois and Bram. Together they have over 30 years of entertaining young children, teaching and inspiring them with their music. They are known for "The Elephant Show" which aired on Nickelodeon in the 80s. They are also famous for their hit "Skinamarinky" which they ended each show with. Lois has since passed away, but the duo continues releasing new music and a brand new book fittingly titled "Skinamarink".

Someya - Someya is an Indian-American pop singer who fell in love with music at a young age. Today she's working on her EP and she just released her brand new single "Near Me". We talk to her about her love of music, her style and more!Sharon and Bram - Sharon and Bram make up 2/3 of the iconic children's music group Sharon, Lois and Bram. Together they have over 30 years of entertaining young children, teaching and inspiring them with their music. They are known for "The Elephant Show" which aired on Nickelodeon in the 80s. They are also famous for their hit "Skinamarinky" which they ended each show with. Lois has since passed away, but the duo continues releasing new music and a brand new book fittingly titled "Skinamarink".

On this episode of BUZZ, we examine how the huge growth of "Near Me" and "Close By" Google Searches have had a tremendous impact on Local SEO strategies for Dental Practices. We also cover Tips for your Content Strategy that can have a substantial impact on your Local Search Rankings, as well as, improving stickiness and conversion on your Dental Website. Thanks for watching and please email any specific questions you'd like covered on future shows: https://buzz.dental/contact/ http://www.buzz.dental Dentainment is a Leading Digital Marketing Agency for the Dental Community. We focus on Strategy, Implementation, Design, and New Patient Flow. Relationship-Based with every client! Striving to make your Dental Practice or Company the most successful possible. info@dentainment.com http://www.dentainment.com Learn more about our sponsor Kleer! Dental Membership Plans made easy. Explore this World Class Technology and Cloud-Based platform today! http://www.kleer.com/buzz

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Seth Goldstein from Goldstein Media, with me is the self-proclaimed king of the Internet, Shawn Swaim, of Shawn Swaim Consulting. We have a great episode for you today. Today we’re going to talk about Local SEO and Reputation Management, how they relate and why each one is important. Local SEO Importance According to Google, 46% of searches now have a ‘local intent’. “Near Me” searches Using Google My Business and Bing Places to boost your business in the SERPs Different features on both platforms. Utilize them all Post snippets from your blog posts on GMB and link back to your site for more details Post offers on both platforms to entice potential customers to patronize your business Get those citations correct and uniform across as many directories as possible Moz Local/Bright Local are two services that can help you do this. Not terribly cheap though, but worth every penny. 68% of consumers say they would stop using a local business if they found incorrect information in local directories. Do people use Bing for local searches? If they use the Edge browser on Windows 10 as their default and don’t change things, then yes. If they use Chrome, then they probably use Google Reputation Management Importance Reviews on places like Google, Bing, Trip Advisor, Yelp (ugh), and other sites help boost your rankings in local and regular search. Watching your reviews and responding to both negative and positive ones is key Tips on getting reviews from your customers As you know both Shawn and I are big WordPress CMS fans. We’re going to start sharing our favorite plugins and tips for making your WordPress site even better here. Here’s our picks this week: Shawn: Really Simple SSL Seth: All In One WP Security - This locks down your WordPress site and keeps it secure from hackers. Well that was fun. As always please give us a review in the podcast directory of your choice. We’re all of the major directories. We also want to hear from you. Email us at digitalmarketingdivepodcast@gmail.com. Leave us questions, comments, critiques, rants, you name it. If you don’t want us to read the note on the show, please tell us, because we probably will! Also feel free join our Facebook group to continue the conversation: https://www.facebook.com/groups/digitalmarketingdive/ So that’s it. It’s been fun! See you on the flip side! --- Support this podcast: https://anchor.fm/digital-marketing-dive/support

Referrals are the lifeblood of any business. But how can you go about getting more of them? Wayne and Logan teach you how to get the best referrals in person and online. They’ll share some serious strategies for networking in person and online to get more real referrals. You’ll also learn what NOT to do when you network in person. Consumers are searching for services “Near Me” more than ever so by using services like Next Door. You can organically show up in front of potential clients.   BNI - Business Networking International Next Door   For more Contractor Growth Tips visit https://fullsailmarketing.com

In this episode of BUZZ, we speak with Mark Evans and Matt Goyce from Podium about how "Near Me" search results can give your dental practice a huge boost.  We discuss how to use the "Quick to Message" function of Google Search to make it easy for casual browsers to communicate with dental practices. We also review how to take advantage of the "micro-moment" -- that instant when a browser has decided to search for a dentist -- and how a high ranking can make all the difference. To submit topics you’d like covered on future episodes, kindly drop us a note and we’ll be sure to do. Thanks for watching! http://www.buzz.dental info@dentainment.com http://www.dentainment.com Dentainment is a Leading Digital Marketing Agency for the Dental Community. We focus on Strategy, Implementation, Design, and New Patient Flow. Relationship-Based with every client! Striving to make your Dental Practice or Company the most successful possible. Learn more about our sponsor Podium! Build Brand Trust Through Patient Reviews http://www.podium.com/buzz SEE IT IN ACTION

Does your Small Business rank high for "Near Me" searches on Google, Siri and Bing? Join us on this episode of the Small Business Show for tips and tricks to be sure you are optimizing your website, your address and your business map records to steer more customers to your location. Local search is a critical part of Small Business success. Dave Hamilton and Shannon Jean focus on getting your company name to come up when potential customers are using the terms "near me" when searching for a product or service that you may be offering. You'll learn about setting up local resource pages, how to hack your address, phone verification tricks, using reviews to show activity and much more. Join us for episode 160 of the Small Business Show, then tell your story, comment and ask questions in the Small Business Support Group! Chapters/Timestamps 00:00:00 Small Business Show #160 for Wednesday, February 28, 2018 00:01:20 Optimizing your business for “Near Me” searches 00:02:39 Create or Edit Your Business listing on Google Local Search Apple Maps Listings Local “Bing Places” Listings 00:03:54 Remember that this is all local – use your local number 00:05:14 Staying within the Google and/or Apple Maps framework 00:07:49 Different photos for each location 00:08:36 Requires regular attention 00:10:58 Consider your physical address 00:12:23 The UPS Store gives you a “Suite Number” 00:13:07 Phone number verification can be a problem 00:14:13 SPONSOR: Visit TextExpander.com/podcast for 20% off your first year. 00:17:35 end sponsor block 00:17:39 How to verify your phone number and your account Phone.com 00:21:08 Make sure your business name, local address, and local phone are on every page of your website Remove “Inc.” or “LLC” 00:21:48 Create different local pages 00:24:33 Become a resource 00:25:30 Your Local SEO Management System 00:26:27 Cross-linking your Google Reviews 00:29:20 Promote even some of the criticisms 00:30:09 Link Yelp, BBB, Chamber of Commerce on your Local pages Small Dog Electronics 00:32:00 Working to gain trust 00:33:33 Be sure to mention your location regularly on your blog 00:34:31 Contact us! feedback@businessshow.co Small Business Support Group 00:35:01 SBS 160 Outtro

In this episode of BUZZ, we chat with Amber and Matt from Podium on the importance of "Near Me" searches for your Dental Practice. Text Messaging, Google Reviews and Micro-Moments with your patients is hugely important. This in-depth conversation covers a ton of Game-Changing topics! To submit topics you’d like covered on future episodes, kindly drop us a note and we’ll be sure to do. Thanks for watching! http://www.buzz.dental info@dentainment.com http://www.dentainment.com Dentainment is a Leading Digital Marketing Agency for the Dental Community. We focus on Strategy, Implementation, Design, and New Patient Flow. Relationship-Based with every client! Striving to make your Dental Practice or Company the most successful possible. Learn more about our sponsor Podium! Build Brand Trust Through Patient Reviews http://www.podium.com/buzz SEE IT IN ACTION

As the trend of “Near Me” searching continues to increase, it has become important, more than ever, to confirm that your search engine optimization (SEO) is up to par. Under the umbrella of SEO falls the free tool Google My Business (GMB) that most companies use and should be a valuable part of any company's SEO strategy. In this installment of MoreVisibility's Eye on Digital Marketing podcast, our interactive marketing experts will explore:  What is GMB and its “trackability”  Where and what information shows up in search  The benefits of GMB for brick-and-mortar and fully online businesses  And so much more! Listen to learn the hottest GMB tips now! Would you like to boost your business through organic listings? Please contact the Digital Marketing experts at MoreVisibility.

"Love made this music" - DJ Sensitive ---Track List--- Aretha Franklin - Day Dreaming (1972) —— Love Unlimited Orchestra - Walking In The Rain With The One You Love (1972) —— Gloria Ann Taylor - World That’s Not Real (1973) —— Annette Poindexter - Wayward Dream (2007) —— Love Unlimited Orchestra - If This World Were Mine (1994) — — Gloria Scott - That’s What You Say (Everytime You’re Near Me) (1974) — — Dreamin Wild - Doncaster Shadow (2016) — — Barbara Mason - Darling Come Back Home(1978) — — Junior Delahaye - Movie Show (2001) — — Tashan - Read My Mind (1986) — — John F.M - Alone (2015) — — Richenel - Autumn (2017) — — Tee Mac ft. Majorie Barnes - Living Everyday (1980) — — Michael Boothman Touch ft. Charmaine Forde - What You Won’t Do For Love (1980) — — Gloria Ann Taylor - Love Is A Hurting Thing (12” mix)(2015) ——

In this episode Chris and Frank talk about the Google algorithm change that effects how sites are rank. They also touch on navigation structure on mobile websites, and how the "Near Me" feature in search engines are becoming a mobile-driven phenomenon. Plus they break down Google's  new Penguin Algorithm update.

In this episode Chris and Frank talk about the Google algorithm change that effects how sites are rank. They also touch on navigation structure on mobile websites, and how the "Near Me" feature in search engines are becoming a mobile-driven phenomenon. Plus they break down Google's  new Penguin Algorithm update.

In the SEO world one phrase is climbing the search world charts like wildfire: "Near Me". Today Sandro goes over a few ways you can and should position your business to take advantage of this search term and find new customers.  Sandro references a couple of link building episodes, you can find them here: How & Why You Should Ask for Links Ep 78 http://60secondmarketing.libsyn.com/how-why-you-should-ask-for-links  and The Importance of Link Building Ep 36 http://60secondmarketing.libsyn.com/the-importance-of-link-building Episode 0147 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

On this episode we talk about how to dominate your Near Me searches and queries using Local Modifiers. You can watch the free webinar with Mike Pierce and Angel Cruz here: http://semanticmastery.com/nearme/ Ask your next SEO question here: www.semanticmastery.com/humpday More SEO Goodness and Tutorials at www.semanticmastery.com/humpday Music: Gramatik - The Anthem All rights reserved

Adam Broadway, Founder & CEO of Near Me, a white-label marketplace platform company, shares his insights into how we are starting to see the shift from ecommerce (one to many) to marketplaces (many to many). He also discusses how he is working with companies like Intel and Hallmark to help them create their own marketplaces to unlock hidden value.

In this episode of the Outside Health and Fitness podcast I talk with Josh Waldron from Par 3 Near Me about how golf is different on a par 3 course. On Today’s show you’ll discover… …what a par 3 course is; …the health benefits you get from the game of golf; …how to find a par 3 course near you. call the show: 207-370-9797 email: sws0926@gmail.com Become an Outside Health and Fitness Fan, support the show and get exclusive rewards! Subscribe to Outside Health and Fitness iTunes | Android | Email | RSS | More Options About Josh Waldron Josh Waldron is a web designer and golf course manager. He is passionate about staying fit and believes that smaller golf courses provide great opportunities for fresh air and exercise. To that end, Josh is building Par3NearMe.com, a website designed to connect golfers of all ages and skill levels with nearby short courses. Par 3 Golf 0:13 What’s Par 3 Near Me about?  There’s a growing demand for smaller golf courses. People are looking for courses that are beginner friendly, don’t require as much of a time commitment or aren’t as expensive as traditional courses. Par 3 Near Me is designed to connect people with those types of courses.It has a  Geo-Location feature so when you logon it can tell where you are and then recommend courses in your area. It’s great for someone who travels and wants to find courses in the area. 0:51 What is a Par 3 golf course?  Usually a par 3 course has shorter distances but the same challenges as a regulation sized golf  course. Some are 18 holes and some are 9 but many offer multiple tee boxes so you can play 18 holes in the space of 9 holes. 1:32 How long have you playing at Par 3 golf courses?  It was in college that Josh started playing golf and discovered how much fun it was.When he was 13 his mom took him to his first par 3 course. 2:01 Golf seems like a pretty expensive sport, is playing a Par 3 a little easier on the wallet?  Yes, most par 3 courses are at least half the cost of a traditional course. 2:32 What are some of the health benefits you get from playing golf?  Like a lot of the activities we talk about on the show, golf is a great way to get outdoors, enjoy fresh air and the benefits of being in the sun. There are some additional benefits too: It’s a great way to get some cardiovascular exercise when you walk a course it’s a great way to burn extra calories (walking just 9 holes can burn between 700 and 800 calories!) because the game is so much fun it’s a distraction that allows you to get some exercise and have fun at the same time! 4:25 Can you play golf in the winter?  The golf season is longer the further south you go where snow doesn’t really impact your ability to get out and play. That said, there are those hearty souls that head out in the winter to play a few rounds! 5:12 What makes a par 3 golf course so good for beginners?  There are few reasons why a Par 3 is such a good option for beginners: Shorter distances to the holes; The overall atmosphere is perfect for beginners. Generally you’ll find a friendly staff who caters to the needs of a beginner; 6:04 If you’re a beginner can you go to a par 3 course and rent equipment?  Yes, most places will have rental equipment to help get you started. They want beginners to be there. 6:30 What’s the relationship par 3(s) have the regulation sized courses?  It’s generally a very good relationship. The big courses are generally helpful and even refer beginners to local par 3 courses. Par 3 golf courses are perfect for grooming new golfers into future clients for the bigger courses. Some larger courses even have a par 3 course on site in addition to their regulation sized course. 7:18 What gave you the idea for Par 3 Near Me?  A lot of customers would come in asking about par 3 courses and how to find them. Based on his experiences and those of his customers, Josh realized there is a demand for this type of golf. There are a lot of people who can’t afford a country club membership and then those who simply prefer a par 3 course. There are people who travel and look for par 3 golf courses. Josh went on-line and found only one other resource. The resource was good but Josh saw an opportunity to make it better and developed Par 3 Near Me as a result. The site also includes golf tips, FAQs and other helpful golf related resources. 10:07 How do you submit Par 3 courses?  The best way is to send a link through the contact form. Follow Par 3 Near Me on-line Web site: Par3NearMe.com Facebook Twitter Google+ Pinterest  Support the Show Become an Outside Health and Fitness Fan, support the show and get exclusive rewards!

We kick off 2015 with show #190 featuring Irish Celtic music from Arlene Faith, Patsy O'Brien, Jesse Ferguson, Jonathan Kershaw, The Selkie Girls, Dubliner Harpers, Jed Marum, Fiddlin' in Th'Parlor, Fae Wiedenhoeft, Celia Ramsay, Ockham's Razor, The Canny Brothers Band, Celtic Cross, The ShamRogues, Colleen Raney. www.celticmusicpodcast.com If you enjoy this show, then subscribe to our Celtic Music Magazine. This is our free newsletter and your guide to the latest Celtic music and podcast news. Remember to support the artists who support this podcast: buy their CDs, download their MP3s, see their shows, and drop them an email to let them know you heard them on the Irish and Celtic Music Podcast.   Today's show is brought to you by Celtic Invasion Vacations Every year, I take a small group of Celtic music fans to exotic locations around the world. We don't travel in big tour buses and see everything. Instead, we stay in one area. We get to Know the region through its culture, history, and legends. Plus, I bring you some great Celtic music by me and other Celtic artists. In June, 2015, we're going to County Donegal and the Giant's Causeway. I want to invite you on a magical experience that will bring your love of Ireland deep into your soul. Subscribe to the mailing and join the invasion at celticinvasion.com   Notes: - Your guide to the Best indie Celtic music online - Thanks to the Patrons of the Podcast. Your kind and generous support keeps this show running every week. Become a Patrons at http://celticmusicpodcast.com/patron/ - I WANT YOUR FEEDBACK: Post a comment on our Facebook fan page or call 678-CELT-POD to leave a voicemail message. That's 678-235-8763. - 2014 Poll is now open through January. Cast your vote today! - Celtic Christmas success/failures - Announcing The Celtfather Podcast - Subscribe to Celtic Interviews   This Week in Celtic Music 0:36"Faerie Rings" by Arlene Faithfrom River of Dreams 5:07"Matt Peoples/The Macroom Lasses/Tripping Down the Stairs' by Patsy O'Brienfrom Irish Guitar 7:52"The Rocky Road to Dublin" by Jesse Fergusonfrom The Parting Glass 11:10"The Kid on the Mountain" by Jonathan Kershawfrom Remnants 14:06"Ned of the Hill" by The Selkie Girlsfrom Parting Glass 16:50"A Man's a Man" by Dubliner Harpersfrom Dublin Harpers Live 23:25"Where the Green Grass Grows" by Jed Marumfrom Miles from Home 26:02"A Gaelic Melody" by Fiddlin' in Th'Parlorfrom Slow Aire 30:21"Cuillins of Rhum" by Fae Wiedenhoeftfrom Castle Walls 33:10"Laddie lie Near Me" by Celia Ramsayfrom Songs of My Father's People 37:48"Are You Alright, Liz" by Ockham's Razorfrom Job's Comforter 42:37"Take Me" by The Canny Brothers Bandfrom The Guinness Situation 46:35"Monster" by Celtic Crossfrom Saoirse's Heart 52:05"The Hills of Connemara" by The ShamRoguesfrom Drunken Memories 55:13"The Boys of Mullaghbawn" by Colleen Raneyfrom Here This Is Home Remember too, when you buy through our affiliates at CD Baby, Amazon, or iTunes, you support the artists AND the podcast.      The Irish & Celtic Music Podcast was produced by Marc Gunn, The Celtfather. If you enjoyed the music you heard, support the artists in this show. Buy their music. Then tell your friends to visit www.celticmusicpodcast.com