Maximizing Ecommerce

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Are you building an ecommerce business? Each Thursday, Kevin Sanderson shares what he has learned going from a full-time corporate job to being an independent, full-time ecommerce entrepreneur. Follow along as Kevin shares what he has learned selling on Amazon in eight different countries and brin…

Kevin Sanderson


    • Dec 29, 2022 LATEST EPISODE
    • every other week NEW EPISODES
    • 42m AVG DURATION
    • 161 EPISODES

    5 from 26 ratings Listeners of Maximizing Ecommerce that love the show mention: e commerce, kevin, amazon, international, highlights all aspects, i've learned, great information, valuable, journey, great content, insights, looking forward, guests, business, helpful, found, easy, topics, highly recommend, time.



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    Latest episodes from Maximizing Ecommerce

    Setting Up for Profitable Success with Tyler Jefcoat, Ep. #160

    Play Episode Listen Later Dec 29, 2022 38:19


    As we head into a new year, it can be a great time to reflect on the past year and make plans for the new year. When analyzing your year, it is important to take a deep dive into what worked and what didn't, especially with your numbers. After all, we are running a business to make money and to help discuss some important things to think about with having a more profitable business, I am excited to welcome back Tyler Jefcoat from Seller Accountant.   Connect with Tyler Return On Podcast SellerAccountant.com Connect with Kevin Facebook Group Instagram LinkedIn

    Options to Successfully Manage PPC Costs with Michael Erickson Facchin, Ep. #159

    Play Episode Listen Later Dec 26, 2022 45:00


    Managing PPC campaigns on Amazon is one of the most effective methods to drive sales.  If done well, it can be extremely profitable, but if not done well, it can also be an absolute drain on your profits. The other challenge is that as you grow, it can become incredibly time-consuming, but the good news is that there are many options to help you run your ad campaigns more effectively (and free up your time to focus on other important activities). In this episode, Michael Erickson Facchin from AdBadger comes on to discuss different ways that sellers can better manage their ads.   Connect with Michael AdBadger PPC Den Podcast LinkedIn   Connect with Kevin Facebook Group Instagram LinkedIn

    Optimal Pricing Strategies with Ali Babul, Ep. #158

    Play Episode Listen Later Dec 22, 2022 32:36


    Do you have the right price for your product?  It can have a huge effect on your profitability and how many units you sell.  Sounds easy enough to pick your price and make sure that you have the margins leftover (and the market will support people buying at that price). The reality is that there is a lot that can go into successful pricing strategies, and I am excited to welcome Ali Babul from Trellis to discuss.   Connect with Ali Trellis LinkedIn   Connect with Kevin Facebook Group Instagram LinkedIn  

    Recurring Revenue in Ecommerce with John Roman, Ep. #157

    Play Episode Listen Later Dec 2, 2022 36:39


    One of the most overlooked ways to grow your sales in any business is to sell more of your existing products.  The holy grail is often to get customers to sign up for a subscription with consistent, recurring revenue. If you are wondering how, I am excited to bring on John Roman who has a successful subscription box business, and he will share what he has learned in building a community of raving fan customers.   Connect with John Online Queso LinkedIn   Connect with Kevin Facebook Group Instagram LinkedIn

    Scaling with Wholesale AND Own Brand on Amazon with Shawn and Lovely Padgett, Ep. #156

    Play Episode Listen Later Nov 24, 2022 42:18


    In this episode, I am excited to welcome back Lovella “Lovely” Padgett to the podcast along with her husband, Shawn.  Over the years, I have had the pleasure of getting to know them and watching them grow in their journey selling products online. They developed an amazing 7-figure brand with a strong international presence, and in the past year, they have decided to diversify their revenue by reselling products they purchase wholesale. If you are looking at adding more revenue streams to your business, you won't want to miss this episode with two very successful entrepreneurs. Connect with Kevin Facebook Group Instagram LinkedIn

    Scaling to 7-Figures on Amazon with Aparna Dubey, Ep. #155

    Play Episode Listen Later Nov 17, 2022 48:20


    I have had the opportunity to watch Aparna Dubey scale her business over the last year and a half.  She has really doubled down on what is working in her business, and in this episode, she shares tips that she has learned along this journey.   Connect with Aparna Instagram   Connect with Kevin Facebook Group Instagram LinkedIn

    Growing with Wholesale Bundles with Kristin Ostrander, Ep. #154

    Play Episode Listen Later Nov 11, 2022 29:56


    One of the hardest parts of selling on Amazon is figuring out what to sell.  Many people think that you must fall either in the brand owner or the reseller camp.  On this episode, my guest, Kristin Ostrander from Mommy Income comes on to discuss how she basically mixes the best of both worlds using wholesale bundles. If you are looking for ways to find more products to sell (or new ways to offer the products you already sell), you will want to check out this episode.   Connect with Kristin Mommy Income   Connect with Kevin Facebook Group Instagram LinkedIn

    Merchant Fulfilled Prime (FBA Alternatives) with Manish Chowdhary, Ep. #153

    Play Episode Listen Later Nov 3, 2022 42:24


    Over the last few years, Amazon has thrown a few curveballs at sellers with inventory restrictions and sometimes conflicting metrics with FBA inventory.  Going into the Q4 of 2022, many sellers have had their allowable inventory levels cut by half (or more). This has made looking into additional fulfillment options more important.  I had the opportunity to be on a panel about inventory and logistics at Surge Summit with my guest, Manish Chowdhary. Manish runs a network of warehouses that can provide seller-fulfilled prime and could be a great potential option for some sellers.  At the time we recorded this episode, we didn't know Amazon was going to cut inventory restock levels as much as they did…   Connect with Manish Cahoot.ai LinkedIn Connect with Kevin Facebook Group Instagram LinkedIn

    Growing to Multiple 7-Figures with David Schomer and Ken Wilson, Ep #152

    Play Episode Listen Later Oct 6, 2022 52:24


    On this episode of the podcast, David Schomer and Ken Wilson from the Firing the Man came back to the show to discuss some exciting updates.  I have had the opportunity to watch their businesses grow and expand, and we will ask the question, “Did they both fire the man?”   Connect with Ken and David Firing the Man Website Podcast Connect with Kevin Facebook Group Instagram LinkedIn

    Using Airtable to Manage Your Business with Barak Almog, Ep #151

    Play Episode Listen Later Oct 3, 2022 34:51


    One of my favorite tools is Airtable.  It is a database system that can be used for a ton of stuff and can be customized and integrated with many other applications.  Pretty much if there is not an existing software tool to do something you want, you can find a way to do it in Airtable. In this episode, we welcome Barak Almog from Seller Frame to the podcast because he is an absolute whiz with Airtable.  We geeked out on Airtable, but if you are a beginner to this software tool, don't let our enthusiasm intimidate you.  It is a simple program to use!   Connect with Barak Barak's Airtable Base (click “Copy Base”) Sign up for a Free Airtable Account LinkedIn Facebook Connect with Kevin Facebook Group Instagram LinkedIn

    Data Driven Ways to Find Profitable Products in 2022 with Izabella Ritz, Ep #150

    Play Episode Listen Later Sep 22, 2022 47:07


    As you expand your catalog, it can be hard finding products to sell that you can actually make profitable, especially if you are using the same parameters that everyone else is using with product research tools. That is why I am excited to welcome Izabella Ritz to share unique, data-driven ways to find products.  Generally, I am not surprised by the ideas people come up with for product research, but Izabella shared some ways that I had never heard of or thought about.   Connect with Izabella Ritz Momentum LinkedIn Connect with Kevin Facebook Group Instagram LinkedIn

    Mastering the Art of Scaling with Joel Bower, Ep #149

    Play Episode Listen Later Sep 1, 2022 45:15


    Joel Bower from Owning the Edge comes on the podcast to discuss the mindset for scaling your business.  In this video, Joel explains the importance of having the right mindset when scaling your business. He shares some practical tips for building a team and keeping everyone on the same page toward success!   Connect with Joel Owning the Edge Instagram Connect with Kevin Facebook Group Instagram LinkedIn

    Forming Your Company Correctly with Scott Letourneau, Ep #148

    Play Episode Listen Later Aug 25, 2022 41:15


    When operating a business, it is important to set up your business the right way and depending on your circumstances, your needs could be a little different (sometimes in unexpected ways). To clear up the world of corporate formation in the US (LLCs, corporations, etc.), I am excited to bring on Scott Letourneau from Nevada Corporate Planners.  (They don't just do Nevada companies…)   Connect with Scott Nevada Corporate Planners Scott on LinkedIn Connect with Kevin Facebook Group Instagram LinkedIn

    Managing Amazon PPC Campaigns with Lucas Kwiatkowski, Ep #147

    Play Episode Listen Later Aug 18, 2022 37:12


    I find it fascinating to connect with others in space and talk about core competencies like PPC.  The better you are at paid advertising, the more successful you will be. In this episode, I am excited to bring on Lucas Kwiatkowski to discuss what he is seeing works these days with paid advertising on Amazon.   Connect with Lucas YouTube Nomadz Connect with Kevin Facebook Group Instagram LinkedIn

    When to Bulk Up or Cut Down Your PPC Campaigns with Mina Elias, Ep #146

    Play Episode Listen Later Aug 12, 2022 44:16


    Over the last couple of years, I have gotten to know Mina Elias from Trivium, and he developed a unique and respected perspective on Amazon PPC campaigns.  On this episode of the podcast, he comes on to discuss what he has learned. He shares his “PPC diet” which is basically when to either bulk up or start cutting down on your spending.  From there, we discussed some of the metrics that he looks at when optimizing accounts.  It gets a bit technical, so grab a pen and paper…   Connect with Mina Trivium Get a Campaign Audit from Mina's Team Mina on Instagram   Connect with Kevin Facebook Group Instagram LinkedIn

    From Air Force to Exit of 7-Figure Seller Business with Reggie Young, Ep #145

    Play Episode Listen Later Aug 4, 2022 41:32


    I had the opportunity to chat with today's guest when he was spending half of his time underground as an officer in the US Air Force.  At the time, he had the ability to push a button that could start WWIII and was trying to get traction on his business. He has developed quite the success story, and he now has had a big exit on what became a successful 7-figure business.   In this episode, Reggie Young shares what he has learned along the way going from a low point (literally and metaphorically) to an enviable success story…   Connect with Reggie Reggie's Website Connect with Kevin Facebook Group Instagram LinkedIn

    Increase the Results of Your Amazon Funnel with Steven Pope, Ep #144

    Play Episode Listen Later Jul 28, 2022 36:51


    Your funnel on Amazon breaks down into three basic variables: Impressions, Clicks, and Purchases.  Recently, Amazon has added Add To Cart as another variable to start keeping an eye on. In this episode, Steven Pope comes on to share what he calls the ICAP funnel on Amazon, and he shares a case study using some fairly new reports. This episode does get a bit technical, but you will learn some helpful insights into how increasing your results at each step of the funnel will lead to higher sales (and profits).   Connect with Steven YouTube LinkedIn My Amazon Guy MAG School   Connect with Kevin Facebook Group Instagram LinkedIn

    Protecting Your Business Assets with Matt Lovell, Ep #143

    Play Episode Listen Later Jul 19, 2022 35:59


    Having spent several years in the insurance industry, I know that insurance is one of those subjects that no one likes to talk about (but they need to). It is an uncomfortable topic because it is confusing and focuses on a bunch of what-ifs and potentially bad things that you hope never happen. With that said, I have seen how people have been saved by their insurance policy when something goes wrong, and others who wish they had the right type of insurance and had to shell out enormous sums of money out of their own pocket. In eCommerce, you can get a policy, and the insurance company will gladly take your money.  BUT if the policy isn't structured correctly, you could be rejected if, God forbid, something bad happened that caused you to need to actually use your policy. That is why I am excited to bring on Matt Lovell from Well Insurance, and Matt has been my agent for 5 years.   Connect with Matt Well Insurance   Connect with Kevin Facebook Group Instagram LinkedIn

    Saving Time and Money Using Amazon PPC Bulk Files with Elizabeth Greene, Ep #142

    Play Episode Listen Later Jul 12, 2022 38:51


    It can be challenging to stay on top of your Amazon PPC campaigns.  There is so much to stay on top of, and information coming from several different reports. Plus, there are so many screens to click through just to do simple tasks like adding a keyword or changing a bid. At one point, I was about ready to give up on PPC until I discovered bulk files.  They have the information you need in one place, and once you get the hang of them, they can cut it down to just a fraction of the amount of time it takes for the campaign manager.  (And it is a completely free tool) To help you get the hang of bulk files (or get tips on how to better manage your campaigns with them), I am excited to bring on Elizabeth Greene who is an absolute whiz at bulk files (or Bulk Operations Templates as they are more officially known).   Connect with Elizabeth Junglr LinkedIn   Connect with Kevin Facebook Group Instagram LinkedIn

    From Disney Intern to a 7 Figure International Empire on Amazon with Brandon Fuhrmann, Ep #141

    Play Episode Listen Later Jun 23, 2022 34:30


    Earlier this year, I got the pleasure of sharing the stage at Prosper Show with my guest, Brandon Fuhrmann.  He has built quite the international empire for himself, and he is also the co-founder of an event for high level sellers called, AMZ Innovate. We talked about what Brandon has learned on his journey, and it turns out that we worked at Walt Disney World at the same time (might have even bumped into each other).  “Small world” as they say… Listen to this episode for actionable advice from a high-level seller with an amazing network of 7, 8, and 9 figure sellers.  You won't want to miss this.   Connect with Brandon AMZ Innovate LinkedIn   Connect with Kevin Facebook Group Instagram LinkedIn

    Creating Live Events for Amazon Sellers with Joel Wohl, Ep #140

    Play Episode Listen Later Jun 16, 2022 41:01


    Putting on a live, in-person event is a lot of work, and most people have no idea how much work goes into creating one. In this episode, I bring on Joel Wohl, the co-founder of AMZ PowWow.  This coming PowWow in July in West Palm Beach will be my second opportunity to speak at a PowWow event, and I enjoy speaking with those putting on events.   Connect with Joel AMZ PowWow, July 12-13, 2022 BizFluence   Connect with Kevin Facebook Group Instagram LinkedIn

    Operating a More Profitable Business (Even in a Down Economy) with Tyler Jefcoat, Ep #139

    Play Episode Listen Later Jun 9, 2022 39:17


    Business is not just about the flashy top-line numbers, it is ultimate about how much money you bring to the bottom line…. “Profits”. In this episode, Tyler Jefcoat from Seller Accountant comes on to discuss how you can better manage your costs and cash flow to run a more profitable business. He shared a way to gauge profitability that I had never heard before, and you will definitely want to listen for this statistic that you can quickly apply to your business….   Connect with Tyler Return On Podcast SellerAccountant.com   Connect with Kevin Facebook Group Instagram LinkedIn

    Former Amazon Executive Shares Tips for Success with Stan Friedlander, Ep #138

    Play Episode Listen Later May 6, 2022 53:37


    At Prosper Show, I got the opportunity to share the stage with Stan Friedlander, who is a former Amazon executive.  Stan held multiple high-level jobs at Amazon, including running the apparel division… In this episode, Stan shares with us his behind-the-scenes understanding of what happens at Amazon as well as some insider tips on how to best navigate your relationship with Amazon (and what to do when things go sideways).   Connect with Stan LinkedIn   Connect with Kevin Facebook Group Instagram LinkedIn

    Get Things Done with Amazon Seller Support with John Cavendish, Ep #137

    Play Episode Listen Later Apr 28, 2022 34:31


    Are you frustrated with Amazon Seller Support? Let's face it… right now, support is one of the most common complaints amongst Amazon sellers. If Amazon support is not living up to your expectations, then you need to listen to my conversation with John Cavendish, from Amazon seller support.  We talk about how to get the most out of Amazon seller support and finally get the help you need. Connect with John Seller Candy https://www.linkedin.com/in/thejohncavendish/   Connect with Kevin Facebook Group Instagram LinkedIn   ___________________________________________________________ Want to build your own international selling empire on Amazon? Sign up for the Global Selling Class to learn how (and ways to avoid costly and time-consuming pitfalls) - http://GlobalProfitClass.com

    Amazon Canada vs United Kingdom - Where Sellers Should Go Next, Ep #136

    Play Episode Listen Later Apr 21, 2022 19:01


    Looking to expand your Amazon sales internationally? Wondering if Canada or the UK is the next step for you? This video compares the two markets, and provides tips on how to make the decision that's right for your business. When it comes to where to sell online, Amazon sellers have a lot of choices. But which country should they focus on next? We compare the opportunities on amazon.ca and amazon.co.uk and outline the pros and cons of each market for Amazon FBA sellers. So, which is right for your business? Watch the video to learn where to sell your products next... ___________________________________________________________ Want to build your own international selling empire on Amazon? Sign up for the Global Selling Class to learn how (and ways to avoid costly and time-consuming pitfalls). http://GlobalProfitClass.com

    Expanding to Amazon in Europe with Jerome du Guigne, Ep #135

    Play Episode Listen Later Apr 14, 2022 45:58


    Ready to take your business international to exciting places like Europe with marketplaces in Germany, Italy, France, and more… In this episode, I had the opportunity to chat with the founder of the Europe-based ecommerce agency, E-Comas.  We discussed how sellers can overcome some of the specific challenges with getting set up in Europe such as translations, VAT, and product compliance. Once you are up and running, there is a huge opportunity for increased sales of the products you are already selling…   Connect with Jerome E-comas LinkedIn   Connect with Kevin Facebook Group Instagram LinkedIn

    Journeys on Amazon (and PPC) with Kris Gramlich and Dustin Kane, Ep #134

    Play Episode Listen Later Apr 7, 2022 52:17


    In this episode, I got the opportunity to sit down with Dustin Kane and Kris Gramlich from the Two Amazon Sellers and a Microphone podcast to discuss their journeys both as sellers themselves and helping other sellers maximize their PPC results.   Connect with Kris and Dustin Sellozo   Connect with Kevin Facebook Group Instagram LinkedIn

    Sourcing Capital for Growth with Don Henig, Ep #133

    Play Episode Listen Later Mar 24, 2022 54:42


    Cash is king and is a critical part of growing your business.  We all run into a wall (or ceiling to better illustrate) that prevents us from investing in some of the opportunities in front of us. On this episode, we welcome Don Henig from AccrueMe, a funding solution that focuses on profit sharing.  They definitely have a unique model… Like all things financially related, make sure to do your own diligence to understand the product before signing on the dotted line.   Connect with Don AccrueMe Don's LinkedIn Connect with Kevin Facebook Group Instagram LinkedIn

    Getting Time Back in Your Business (and Life) with Gilad Friemann, Ep #132

    Play Episode Listen Later Feb 24, 2022 54:29


    You can get money back but you can never get back time…. In fact, everyone has the same 168 hours a week. As you grow, you get to a point where you don't have more time to devote to business, and it becomes crucial to find others who can help you. In this episode, I welcome Gilad Friemann from VAA Philippines comes on to discuss how to figure out what to outsource and tips for finding the best possible candidates for your virtual assistant.   Connect with Gilad VAA Philippines   Connect with Kevin Facebook Group Instagram LinkedIn

    Profitable Lessons from 7-Figure Sellers with Gary Huang, Ep #131

    Play Episode Listen Later Feb 17, 2022 47:43


    In this episode, Gary Huang from the 7-Figure Seller Summit comes on to share lessons he has learned along the way by interviewing 7 figure sellers for his summits.   He shares some actionable ways that you apply these lessons to grow your business. Get your free ticket to the 7-Figure Seller Summit.   Connect with Kevin Facebook Group Instagram LinkedIn

    Finding Opportunities for Ecommerce Traffic with Sumner Hobart, Ep #130

    Play Episode Listen Later Jan 20, 2022 40:28


    Competition for traffic on Amazon is getting more competitive with Amazon removing organic placements and PPC costs going up.  In this episode, Sumner Hobart comes on to talk about ways to drive traffic off Amazon in ways you might not have thought of…   Connect with Sumner YouTube LinkedIn Instagram TikTok Udemy Connect with Kevin Facebook Group Instagram LinkedIn

    Predictions for Amazon and Ecommerce in 2022 with Melissa Simonson, Ep #129

    Play Episode Listen Later Jan 6, 2022 51:27


    By all accounts, 2021 was a pretty crazy year.  Although just because things are happening around doesn't mean they have to control your destiny. But you still need to understand what is happening in the world around you that could affect your business so that you can make smarter decisions. In this episode, I welcomed Melissa Simonson to have an interesting discussion on what happened in 2021 for ecommerce/Amazon sellers. And we pulled out our crystal ball to make our predictions on how things will go in 2022….   Resources Mentioned Eva Empowery Melissa's brother, Steve Simonson on Maximizing Ecommerce   Connect with Melissa Instagram LinkedIn   Connect with Kevin Facebook Group Instagram LinkedIn

    Building a Real Estate Empire with James May, Ep #128

    Play Episode Listen Later Dec 16, 2021 31:09


    In this episode, we are going to go in a different direction.  It seems as people become bigger sellers or one day sell their businesses, they often look for other places to park their money. Personally, I've always been curious about real estate investing, and so we can all learn together.  I brought on a good friend of mine from elementary school to talk about real estate investing. He has developed quite the portfolio of properties with single family, multifamily apartments, and AirBNB. If you've been curious about investing in real estate, you'll definitely want to check out this episode.   Connect with James J Core Investments   Connect with Kevin Facebook Group Instagram LinkedIn

    Financing Ecommerce Growth with Jacob Schwartz, Ep #127

    Play Episode Listen Later Dec 2, 2021 29:01


    Cash is the lifeblood of a business, and I have found that you never truly understand all that goes into managing the cash of a business until you are in the thick of it.  Especially in the holiday season, cash can be a constraint with the need to buy holiday stock levels, supply chain issues, needing to reload before Chinese New Year, and then tax season… There are lots of ways to fund growth and keeping the engine of your business humming along.  In this episode, I brought on Jacob Schwartz from Payability to discuss some options they offer. Disclosure:  Payability has been a sponsor of events that I have hosted, and their products have helped a lot of sellers.   With that said, I strongly recommend making sure that you fully understand the terms of any financial arrangement before signing on the dotted line and accepting any money. As the business owner, always exercise good judgement, and I hope you find this episode helpful...   Resource Mentions Payability ($250 Sign On Bonus)* * In full disclosure, this is an affiliate link, and we could potentially receive a referral commission if you go through this link.     Connect with Kevin Facebook Group Instagram LinkedIn

    Preventing Amazon Catalog Problems with Vanessa Hung, Ep #126

    Play Episode Listen Later Nov 25, 2021 51:55


    Overtime, many sellers find that catalog management on Amazon is one of the most underrated topics in this business.  What is in some of the fields (that you might not even know about) can have a huge effect on how the algorithm understands your listing.  This in turn can have a major effect on your ranking, and can make a difference if Amazon suspends a listing because the algorithm suddenly thinks the product is in a category with heightened compliance requirements. And as you grow, it can become tedious making changes to listings in Manage Inventory when bulk sheets can make the process quicker (once you know how to use them). That is why I am excited to bring on Vanessa Hung to talk about how you can keep a clean catalog and some tips for using bulk files.   Connect with Vanessa Online Seller Solutions  Article on Pillars of Amazon Instagram LinkedIn   Connect with Kevin Facebook Group Instagram LinkedIn

    Amazon Changes and Profitable PPC with Liran Hirschkorn, Ep #125

    Play Episode Listen Later Nov 18, 2021 42:17


    Amazon is a constantly changing platform, and it is important to understand how their changes affect you as a seller.  And when running PPC campaigns, it is critical to know how to balance fundamentals and understanding what is happening on the platform around you. That is why I am excited to bring on Liran Hirschkorn from Incrementum Digital.  Whenever I speak with Liran, I always learn something new, and my hope is that you get a lot out of our conversation.   Connect with Liran Incrementum Digital Liran's Facebook  Instagram LinkedIn Twitter TikTok  Ecommerce Mindset Podcast Ecommerce Mindset Facebook Group   Connect with Kevin Facebook Group Instagram LinkedIn

    Sourcing Products from India with Meghla Bhardwaj, Ep #124

    Play Episode Listen Later Nov 11, 2021 37:33


    When we think of sourcing products, China generally comes to mind or possibly made in the USA.  However, there is a whole world out there with many options for manufacturing your products. India can be a potential option worth looking into, and I am excited to bring on Meghla Bhardwaj from India Sourcing Network to discuss options for sourcing from India.   Connect with Meghla India Sourcing Network LinkedIn   Connect with Kevin Facebook Group Instagram LinkedIn

    Amazon Cracking Down on Rebates and Other Gray Marketing Tactics (my thoughts), Ep #123

    Play Episode Listen Later Nov 4, 2021 31:17


    An admin on Amazon's official forum on Seller Central recently released a post about rebates and other incentives off Amazon. There has been a lot of talk in the seller community since… Is this the end of the world?  (spoiler alert: NO) In this episode, I share my thoughts on this change/clarification and what to think about this moving forward...   Links Mentioned Clarification of Amazon's Policy on Rebates, Coupons, and other Marketing Incentives (The Forum Post) Seller Code of Conduct   Connect with Kevin Facebook Group Instagram LinkedIn

    Better Managing Profit Margins in Ecommerce with Sam Hill, Ep #122

    Play Episode Listen Later Oct 28, 2021 51:31


    We all talk about sales, but what is even more important is how much money you have leftover…. aka profit. That is why I am excited to bring on Sam Hill who specializes in finances for ecommerce store owners.  Sam will walk through ways of better understanding finances and help you find ways to drive more profit to your bottom line.   Connect with Sam EcomCFO Bill Pay Services LinkedIn   Connect with Kevin Facebook Group Instagram LinkedIn  

    How to Sell Your Business to an Aggregator with Jeremy Bell, Elevate Brands, Ep #121

    Play Episode Listen Later Oct 21, 2021 44:58


    One day you will no longer be operating your business, and it is best to make sure you are set up to exit on your own terms.  Or at least get the best possible value. Most of my understanding of the buy/sell process has come from speaking to people who have bought and sold individual businesses and from brokers. In this episode, I speak with Jeremy Bell, the head of Mergers and Acquisition at Elevate Brands.  His company purchases Amazon businesses as part of the “aggregator” model, and it was interesting to get his perspective on the buy/sell process. If you'd like to learn more about what potential buyers are looking for (especially those with deep pockets), you will definitely want to check out this episode.   Connect with Jeremy Elevate Brands LinkedIn   Connect with Kevin Facebook Group Instagram LinkedIn

    Conversion Enhancing Design for Q4 and Beyond with Miriska Harris, Ep #120

    Play Episode Listen Later Oct 14, 2021 34:51


    Great design can often be a way to get higher conversions, and as we get closer to the holiday season, it is important to maximize the increased traffic from holiday shoppers. It is an honor to welcome back Miriska Harris from Outlinematic to discuss tips for conversion enhancing design that you can implement to increase your sales this holiday season (and beyond)....   Connect with Miriska Outlinematic Info [at] outlinematic.com   Connect with Kevin Facebook Group Instagram LinkedIn

    Is Dropshipping Dead? Here's A Successful Dropshipping Story with Lester Love, Ep #119

    Play Episode Listen Later Oct 8, 2021 47:08


    One of the biggest challenges most ecommerce sellers face is inventory and the cash flow constraints of purchasing large amounts of inventory. For years, I have heard people talk about dropshipping as a way of purchasing products once you get the order, and I have wanted to bring someone on who understands the dropship business model. That is why I am excited to bring on Lester Love to talk about dropshipping and whether or not this business model could be a strategy to add revenue for your business.   Connect with Lester YouTube Instagram   Connect with Kevin Facebook Group Instagram LinkedIn

    7 Tips for Preparing for Q4 and Maximizing Holiday Sales on Amazon, Ep #118

    Play Episode Listen Later Oct 6, 2021 40:36


    For most ecommerce sellers, the 4th quarter is the busiest time of the year, especially the critical holiday shopping season between Thanksgiving and Christmas. In this episode, I walk through some strategies to help you maximize your results this holiday season.  Whether you are new to Q4 selling on Amazon or a seasoned veteran, we will cover ways to make this the best holiday season.   Resources Mentioned PPC Mastery Summit - get the skills to take your PPC to the next level Payability - working capital advances and daily payout GETIDA - get reimbursements from Amazon you didn't know where owed to you   Connect with Kevin Facebook Group Instagram LinkedIn

    How to Avoid Needing a Lawyer When Selling on Amazon with CJ Rosenbaum, Ep #117

    Play Episode Listen Later Aug 12, 2021 39:55


    Selling on Amazon is, in my opinion, an overall positive experience.  Yes, there are some frustrations that come up from time to time…. But what happens when things go from frustrating to just downright bad (and you might need to get a lawyer involved). In this episode I am happy to bring on attorney CJ Rosenbaum who focuses on helping Amazon sellers.  He shares what to do if you are faced with really serious situations (and even gives examples of how to avoid those situations, so you don't need a lawyer).   Connect with CJ Amazon Sellers Lawyer Global IP Protection

    Finding Opportunities in the Evolving Ecommerce World with Sharon Even, Ep #116

    Play Episode Listen Later Aug 5, 2021 45:35


    I'm excited to bring on Sharon Even for an interesting discussion on what to do when things are changing in the world (which it seems to be a lot of that lately).  Sharon brings a unique entrepreneurial background, dating back to negotiating with suppliers at 10. Where there is change, there is opportunity...   Connect with Sharon YouTube Seller Sessions Amazon FBA Alphas Facebook Group Facebook

    Expanding Down Under to Amazon Australia with Jon Tilley, Ep # 115

    Play Episode Listen Later Jul 15, 2021 42:35


    An often overlooked marketplace is Australia.  It is relatively new and is rapidly growing.  I am excited to bring on Jon Tilley from ZonGuru.  He presented an interesting perspective on going after larger markets in Australia than I had heard before.     Connect with Jon ZonGuru Instagram Blog   Ready to level up your ecommerce business? Check out the upcoming Ecommerce Business Builders Summit, July 27-30, 2021.  Learn actionable strategies to build a brand and profitably grow your business.  You will be able to check out over 25 expert speakers - http://EcomBuilderSummit.com 

    Profitable PPC Strategies with Ritu Java, Ep #114

    Play Episode Listen Later Jul 8, 2021 51:14


    One of the most important and foundational strategies you can do to grow your sales on Amazon is by running paid ads.  If done well, PPC can be the best way to profitably drive sales and growth.  However PPC can also be a drain on your budget if not done well. To talk about profitable strategies for PPC, I am excited to welcome Ritu Java from PPC Ninja.  Ritu has extensive experience with Amazon PPC, including starting off by doing the ads for an 8-figure selling in the competitive electronics space. Side note… Ritu was one of the first people I met when I went to an in-person conference for the first time.   Connect with Ritu PPC Ninja Mastermind  Ritu on LinkedIn PPC Ninja   Ready to level up your ecommerce business? Check out the upcoming Ecommerce Business Builders Summit, July 27-30, 2021.  Learn actionable strategies to build a brand and profitably grow your business.  You will be able to check out over 25 expert speakers (including Ritu).  

    Masterminding for Success in Business with John Spellman and Brian Reintgen, Ep #113

    Play Episode Listen Later Jul 1, 2021 48:16


    One of the best (and most underrated) ways to grow is by masterminding with others.  I am excited because I have gotten the chance to see first-hand the power of connecting with others in masterminds from my two guests John Spellman and Brian Reintgen. They have taken part in a couple of masterminds I have been involved with or hosted, and I have seen them do great things as a result… including paying off their debt, launching new products, running a more profitable business, and just overall being more happy with the direction they are going in business. Kudos to them for being open to feedback from other like-minded sellers and for having the willingness to implement tips.  They are a perfect example of implementing a tip from someone that can have life-changing effects...   Join the conversion over at the Maximizing Ecommerce Facebook Group

    Bookkeeping in Ecommerce Made Simple with Siddhartha Havelia and Manvi Arora, Ep #112

    Play Episode Listen Later Jun 24, 2021 45:23


    One question I get frequently is about bookkeeping. Starting out you can pull a couple of reports and throw them on a spreadsheet and be ok (probably). As you get bigger and add more channels, your business becomes more complex, and so does the amount of time you have to spend on bookkeeping (especially if you have multiple currencies). I have found that unless you have a passion for accounting and have an intimate knowledge of bookkeeping software, bookkeeping is one of those things you should outsource to someone who know what to do. Oftentimes sellers will work with someone who maybe understands bookkeeping but they don't really understand ecommerce, and then they end up asking me for recommendations. I've used the same bookkeeper for over three years, and my CPA has been happy with their work (and he would definitely tell me if he wasn't). Good bookkeepers can be hard to find (especially that understand this business).  That is why I am excited to bring on Siddhartha Havelia and Manvi Aurora who do the bookkeeping for my business.  Their company, Mercurius Advisory Services, is one of the top ranked bookkeeping services on both the Amazon Service Provider Network and Upwork. Plus I find that they are good at explaining things so I brought them on for a discussion about bookkeeping and to share ways you can better manage “the books” to keep an eye on your profitability.   Connect with Siddhartha and Manvi Book a free consultation (affiliate link)

    Gameplan: 7-Figure Exit Strategy, Ep #111

    Play Episode Listen Later Jun 17, 2021 42:38


    In today's episode, we are having a repeat guest to talk about having a profitable exit. He is also the author of the recently released book, "The Exitpreneurs Playbook." So, if you are interested in selling your business, now or in the near future, this one is for you. You can easily get the book by going to this link The EXITpreneur's Playbook   Connect with Joe EXITpreneur Quiet Light   Join the conversion over at the Maximizing Ecommerce Facebook Group  

    Lessons for Profitable Paid Ads, Ep #110

    Play Episode Listen Later Jun 10, 2021 35:52


    As I write this, last month I hosted the PPC Mastery Summit for the second time.  It was an incredible event, and in this episode I share with you some actionable takeaways I picked up from our incredible speaker lineup. Then I also peel back the curtain and share with you some behind the scenes lessons that I learned from running the event.  And even if you have no desire to host a virtual event, these lessons could equal more revenue for you...   Resources Mentioned How to Determine if You Have a “Good” ACoS   Want to learn actionable strategies to profitably grow your sales? For about the price of a fancy coffee drink, you can get a 3-day pass to access all of the amazing speakers of the PPC Mastery Summit.  Simply click this link to get instant access to actionable strategies and tactics you can implement right away - PPCMasterySummit.com

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