Podcast appearances and mentions of michael erickson

Shoot us a Text.On this Thursday, we explore GM's increased profitability from simplifying gasoline models, Toyota's cautionary stance on an all-EV future with its job risks, and how fast-food jobs have shaped the careers of today's successful professionals.Amid the focus on EVs, GM has found profitability by simplifying its gasoline models, improving margins even on entry-level vehicles.Chevrolet Trax and Buick Envista now yield mid- to high-single-digit margins with the 2024 Trax saw a 20% increase in profitability over the previous model.Fewer configurations and cost reductions drive these gains.GM projects a 4% earnings boost for the Chevy Equinox and GMC Terrain."We're now profitable in the entry-level segments," said GM President Mark Reuss.Toyota Chairman Akio Toyoda cautions against a full transition to electric vehicles, stating it could lead to job losses for those working on engine-related technologies.5.5 million people work in Japan's automotive industry.Chairman Akio Toyoda highlights risks for long-time engine-related workers.Toyota champions a "multi-pathway" to zero emissions, including hybrids and hydrogen.The Toyota Chairman shares that EVs may only account for 30% of the global market."If EVs become the only choice... those people's jobs would be lost," Akio Toyoda emphasized.Many successful professionals credit their early fast-food jobs for shaping their work ethic and customer service skills, leaving a lasting impact on their careers.Many professionals feel their early jobs left a mark, shaping their leadership skills.The hustle and humility from these roles often translate to long-term career success.Michael Erickson, Director at a PR firm in Georgia, recalls his time at McDonald's as formative to his success.Erickson shares that hard work and customer-service skills left an important mark on his professional journey.Hosts: Paul J Daly and Kyle MountsierGet the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/ Read our most recent email at: https://www.asotu.com/media/push-back-email

In this week's episode of the Amazon Legends Podcast with Michael Erickson Facchin, CEO and founder of Ad Badger. With nearly a decade of expertise in Amazon PPC (Pay-Per-Click) advertising, Michael reveals the essential metrics Amazon sellers must track to achieve high returns on their ad investments. Discover how to optimize Return on Advertising Spend (ROAS), enhance conversion rates, manage Cost Per Click (CPC), and strategically allocate your ad budget. Michael also shares insights on effective campaign optimization techniques and automation tools like Ad Badger and Search Scientists, along with the benefits of engaging with the ecommerce growth community through Core Community. Whether you're a seasoned seller or new to Amazon, this episode offers valuable tips and strategies to boost your advertising success. Watch the full episode now and unlock the secrets to optimizing your Amazon ads!  Subscribe to the Amazon Legends Podcast for more expert insights and strategies. Takeaways: Understanding Metrics and KPIs: It's crucial to grasp the difference between various performance metrics and KPIs. This understanding helps in measuring the effectiveness of Amazon advertising strategies and making informed decisions. Focus on Key Metrics: Sellers should focus on key metrics like ACOS (Advertising Cost of Sales), ROAS (Return on Ad Spend), and TACoS (Total Advertising Cost of Sales) to evaluate the performance of their ad campaigns. These metrics provide insights into the efficiency and profitability of advertising efforts. Strategic Planning and Budget Allocation: Successful Amazon advertising involves strategic planning and proper budget allocation. Knowing how to allocate the budget based on performance data ensures that the ad spend generates optimal returns. Optimization of Ad Campaigns: Regularly optimizing ad campaigns based on performance metrics is essential. This includes adjusting bids, refining targeting, and managing keywords to improve the return on ad spend. Utilizing Advanced Tools: Leveraging advanced advertising tools and software can provide deeper insights into campaign performance. Tools like those offered by AdBadger or Search Scientists can help automate and optimize advertising strategies for better results. Community and Networking: Engaging with communities and forums, such as Core Community, can provide valuable insights and strategies from other sellers and industry experts. Networking and sharing experiences can enhance advertising tactics and overall performance. Quote of the Show:Would you rather have 10 exact match keywords each getting one conversion a month or one broad match keyword achieving 10 conversions a month? The math is the same, but the broad match keyword is easier to control and more likely to improve your ACOS.  Links :Website : https://www.adbadger.com/Website : https://www.searchscientists.com/Website : https://corecommunity.io/Want To Level Up Your Business? Register With Our SponsorsViably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends  and start your application today.

On Wednesday, July 24, 2024, at 10:15 a.m., in Room 1334 Longworth House Office Building, the Committee on Natural Resources, Subcommittee on Indian and Insular Affairs will hold a legislative hearing on the following bills: H.R.6489, the Alaska Native Village Municipal Lands Restoration Act of 2023 H.R.8942, the Improving Tribal Cultural Training for Providers Act of 2024 H.R.8955, the IHS Provider Integrity Act H.R.8956, the Uniform Credentials for IHS Providers Act of 2024 Witness List Mr. Benjamin Smith [H.R. 8955, H.R. 8942, and H.R. 8956] Deputy Director Indian Health Service U.S. Department of Health and Human Services Rockville, Maryland The Hon. Jarred-Michael Erickson [H.R. 8955, H.R. 8942, and H.R. 8956] Chairman Confederated Tribes of the Colville Reservation Nespelem, Washington Ms. Amber Torres [H.R. 8955, H.R. 8942, and H.R. 8956] Chief Operating Officer National Indian Health Board (NIHB) Washington, D.C. Ms. Jerilyn Church [H.R. 8955, H.R. 8942, and H.R. 8956] Executive Director Great Plains Tribal Leader's Health Board (GPTLHB) Rapid City, South Dakota Mr. Ben Mallott [H.R. 6489] [Minority Witness] Vice President for External Affairs Alaska Federation of Natives (AFN) Anchorage, Alaska More Info: https://indianz.com/News/2024/07/22/legislative-hearing-on-h-r-6489-h-r-8942-h-r-8955-h-r-8956/

We're diving into the fascinating world of sports medicine for non-professional athletes and those of us who lace up our sneakers for the sheer joy of movement. You don't need a gold medal to be a champion in your own fitness journey, so whether you're a weekend warrior, a lunch-break jogger, high school athlete or a neighborhood soccer enthusiast, this podcast is your guide to sideline medicine, preventing injuries and performing at your personal best. Host Jennifer Semenza speaks with Dr. Michael Erickson, Director of the Swedish Sports Medicine Fellowship Program in Seattle in Seattle, WA. He is also the Head Team Physician for the WNBA Seattle Storm and the NCAA Div. I Seattle University Redhawk's.So, grab your water bottle, lace up those sneakers, and let's explore the intersection of science, sweat and sheer determination. Because whether you're chasing a personal record or just chasing your dog at the park, your active life deserves top-notch care.For more information and resources, visit: Swedish Spine + Sports Medicine

House Committee on Natural Resources Subcommittee on Indian and Insular Affairs Legislative Hearing on H.R. 2687 and H.R. 7516 Tuesday, April 30, 2024 | 2:00 PM On Tuesday, April 30, 2024, at 2:00 p.m., in room 1324 Longworth House Office Building, the Committee on Natural Resources, Subcommittee on Indian and Insular Affairs will hold a legislative hearing on the following bills: H.R. 2687 (Rep. Peltola), To amend the Alaska Native Claims Settlement Act to exclude certain payments to aged, blind, or disabled Alaska Natives or descendants of Alaska Natives from being used to determine eligibility for certain programs, and for other purposes; and H.R. 7516 (Rep. Johnson of SD), “Purchased and Referred Care Improvement Act of 2024.” Witnesses and Testimony The Hon. Melanie Egorin Assistant Secretary for Legislation U.S. Department of Health and Human Services Washington, D.C. [H.R. 7516] https://indianz.com/News/wp-content/uploads/2024/05/19/HHRG-118-II24-Wstate-EgorinM-20240430.pdf The Hon. Frank White Clay Chairman Crow Tribe of Indians Crow Agency, MT [H.R. 7516] https://indianz.com/News/wp-content/uploads/2024/05/19/HHRG-118-II24-Wstate-WhiteClayF-20240430.pdf The Hon. Jarred-Michael Erickson Chairman Confederated Tribes of the Colville Reservation Nespelem, WA [H.R. 7516] https://indianz.com/News/wp-content/uploads/2024/05/19/HHRG-118-II24-Wstate-EricksonJ-20240430.pdf Ms. Janet Alkire Great Plains Area Representative National Indian Health Board Washington, D.C. [H.R. 7516] https://indianz.com/News/wp-content/uploads/2024/05/19/HHRG-118-II24-Wstate-AlkireJ-20240430.pdf Ms. Sheri Buretta Chairman of the Board Chugach Alaska Corporation Anchorage, AK [Minority Witness] [H.R. 2687] https://indianz.com/News/wp-content/uploads/2024/05/19/HHRG-118-II24-Wstate-BurettaS-20240430.pdf Committee Notice: https://naturalresources.house.gov/calendar/eventsingle.aspx?EventID=415933

House Committee on Natural Resources Indian and Insular Affairs Subcommittee Legislative Hearing on H.R. 4524, H.R. 4748, H.R. 6368 and H.R. 6443 Tuesday, December 5, 2023 10:15 AM On Tuesday, December 5, 2023, at 10:15 a.m., in room 1324 Longworth House Office Building, the Committee on Natural Resources, Subcommittee on Indian and Insular Affairs will hold a legislative hearing on the following bills: H.R. 4524 (Rep. Newhouse), “Parity for Tribal Law Enforcement Act”; H.R. 4748 (Rep. Peltola), “Unrecognized Southeast Alaska Native Communities Recognition and Compensation Act”; H.R. 6368 (Rep. LaMalfa), “Indian Buffalo Management Act”; and H.R. 6443 (Rep. Issa) “Jamul Indian Village Land Transfer Act”. Legislative Hearing on H.R. 4524, H.R. 4748, H.R. 6368 and H.R. 6443 | Indian and Insular Affairs Subcommittee Share on Facebook Share on Twitter Print this Page Share by Email Tuesday, December 5, 2023 | 10:15 AM On Tuesday, December 5, 2023, at 10:15 a.m., in room 1324 Longworth House Office Building, the Committee on Natural Resources, Subcommittee on Indian and Insular Affairs will hold a legislative hearing on the following bills: H.R. 4524 (Rep. Newhouse), “Parity for Tribal Law Enforcement Act”; H.R. 4748 (Rep. Peltola), “Unrecognized Southeast Alaska Native Communities Recognition and Compensation Act”; H.R. 6368 (Rep. LaMalfa), “Indian Buffalo Management Act”; and H.R. 6443 (Rep. Issa) “Jamul Indian Village Land Transfer Act”. Witnesses and Testimony Mr. Jason Freihage Deputy Assistant Secretary for Management Bureau of Indian Affairs U.S. Department of the Interior Washington, D.C. [H.R. 4524, H.R. 4748, H.R. 6368, H.R. 6443] Mr. Chris French Deputy Chief U.S. Forest Service U.S. Department of Agriculture Washington, D.C. [H.R. 4748] The Hon. Jarred-Michael Erickson Chairman Confederated Tribes of the Colville Reservation Nespelem, WA [H.R. 4524] The Hon. Erica M. Pinto Chairwoman Jamul Indian Village Jamul, CA [H.R. 6443] Mr. Ervin Carlson President Intertribal Buffalo Council Rapid City, SD [H.R. 6368] Mr. Richard Rinehart CEO Tlingit & Haida Business Corporation Juneau, AK [minority witness] [H.R. 4748] Committee Notice: https://naturalresources.house.gov/calendar/eventsingle.aspx?EventID=415214

In this episode, the host of The PPC Den, Michael Erickson Facchin and I delve into the topic of elevating Amazon game with SEO strategies, focusing on the importance of going beyond PPC advertising. The episode begins with a brief introduction to the concept of PPC and the difference of keyword search in SEO and PPC.   The conversation then delves into various SEO scenarios, techniques and best practices specific to Amazon. I outlined the importance of conducting thorough keyword research to optimize product listing starting with titles, bullets and descriptions.   We also discussed further product reviews, keyword tracking, PPC and SEO stats., conversion rate, and utilizing traffic sources to drive traffic to Amazon listings, thereby boosting their organic ranking.   I hope this episode provides valuable insights and practical tips to you, our listeners.   In This Episode: [01:00] This episode in The PPC Den Podcast interview with Michael Erickson Facchin. [02:11] Percentage and level in PPC. [06:20] View on keyword research SEO and PPC. [14:40] Organizing PPC. [22:10] Beginning the keyword search. [26:40] Reviews. [34:41] Importance of Keyword tracking. [38:55] Tracking PPC, SEO and CPC stats. [43:15] Conversion rate and CDR. Guest Links and References: LinkedIn: https://www.linkedin.com/in/michael-erickson-facchin-b7314866 Podcast: https://www.adbadger.com/amazon-advertising-ppc-den-podcast/ Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

The thirtieth episode of I Love Improv! with Trent Dozier! This week's guest: Michael Erickson!Originally recorded and streamed live on Twitch on 3/13/23improv scene: 15:45 - 29:19Technical support from Val AgnewTheme song by Nia D'EmilioTickets for Comedytown New York on Sat 3/25 in NY here!Tickets for Cam & Trent's Family Reunion on Weds 3/29 in LA here!proud member of The Trident Network ★ Support this podcast on Patreon ★

DJ Glenn Aure was born and raised in the Bay Area. He learned how to play the drums at the early age of 9, which helped him understand the theory of measures, tempo, and syncopation. Glenn began collecting his own vinyl to start building up his own collection of music. Inspired by DJ legends on the radio (Cameron Paul, Michael Erickson, Alex Mejia, Theo), Glenn continued to work on his craft and carving out his own style of DJing. In 1991, Glenn participated in the local 106 KMEL Radio “Battle of The DJs” contest which he won and earned a guest spot on the station. That guest spot eventually led to a permanent weekend mix show slot on the station. Glenn was eventually asked by Sway to be his DJ on the weekly KMEL 10 o'clock Bomb show, which centered around highlighting new music and artists. They helped introduce and break many artists and songs on this platform. A bigger break for Glenn would come in 1994 as Sway was promoted to Morning Drive and brought Glenn in as his Morning Show DJ. Glenn was heard daily in the mix, providing that music soundtrack to the Bay Area listeners. After a few years of doing Morning Drive, Sway left KMEL for MTV which then led to Glenn becoming Music Director for KMEL. As the station's Music Director, Glenn was responsible for choosing and programming what music got played on the station. He helped mold the sound of KMEL and the Bay Area. Glenn also worked for labels such as Epic, Republic, and Def Jam Records, serving as Radio Promotions for these companies. #djglennaure #dj #kmel #bayarea #hiphop #rap #radio #radiostation #music #podcast #noideasoriginalpodcast #interview #spotify #youtube #soundcloud #defjam #epic #radiopromotions

Managing PPC campaigns on Amazon is one of the most effective methods to drive sales.  If done well, it can be extremely profitable, but if not done well, it can also be an absolute drain on your profits. The other challenge is that as you grow, it can become incredibly time-consuming, but the good news is that there are many options to help you run your ad campaigns more effectively (and free up your time to focus on other important activities). In this episode, Michael Erickson Facchin from AdBadger comes on to discuss different ways that sellers can better manage their ads.   Connect with Michael AdBadger PPC Den Podcast LinkedIn   Connect with Kevin Facebook Group Instagram LinkedIn

House Committee on Natural Resources Subcommittee for Indigenous Peoples of the United StatesDate: Wednesday, September 14, 2022 Time: 01:00 PM Location: Longworth House Office Building 1324 Presiding: The Honorable Teresa Leger Fernández, Chair On Wednesday, September 14, 2022 at 1:00 p.m. ET, in room 1324 Longworth House Office Building and via Cisco WebEx, the Subcommittee for Indigenous Peoples of the United States (SCIP) will hold a hybrid legislative hearing on the following bills: H.R. 6032 (Rep. Jared Huffman, D-CA), To take certain Federal lands located in Siskiyou County, California, and Humboldt County, California, into trust for the benefit of the Karuk Tribe, and for other purposes. Katimiîn and Ameekyáaraam Sacred Lands Act. H.R. 6964 (Rep. Marilyn Strickland, D-WA), To authorize leases of up to 99 years for lands held in trust for the Confederated Tribes of the Chehalis Reservation. H.R. 7581 [Discussion Draft ANS to H.R. 7581 - attached] (Rep. Jared Huffman, D-CA), To recognize tribal cooperation in the environmental review of proposed actions affecting the revised Yurok Reservation, and for other purposes. Yurok Lands Act of 2022. H.R. 8115 (Rep. Doug LaMalfa, R-CA), To amend the Recreation and Public Purposes Act to authorize sales and leases of certain Federal land to federally recognized Indian Tribes, and for other purposes. Recreation and Public Purposes Tribal Parity Act. H.R. 8286 (Rep. Derek Kilmer, D-WA), To take certain Federal land in the State of Washington into trust for the Lower Elwha Klallam Tribe, and for other purposes. H.R. 8380 (Rep. Jesús G. “Chuy” García, D-IL), To provide for the settlement of claims relating to the Shab-eh-nay Band Reservation in Illinois, and for other purposes. Prairie Band Potawatomi Nation Shab-eh-nay Band Reservation Settlement Act of 2022. H.R. 8387 (Rep. Dan Newhouse, R-WA), To amend the Indian Law Enforcement Reform Act to provide for advancements in public safety services to Indian communities, and for other purposes. Parity for Tribal Law Enforcement Act. This hearing will be streamed on YouTube. For hearing materials and schedules, please visit U.S. House of Representatives, Committee Repository at https://docs.house.gov Witness List Panel I Rep. Jesus G. “Chuy” Garcia Illinois, 4th District Rep. Derek Kilmer Washington, 6th District Rep. Jared Huffman California, 2nd District Rep. Marilyn Strickland Washington, 10th District Rep. Dan Newhouse Washington, 4th District Panel II Hon. Wizipan Garriott Principal Deputy Assistant Secretary for Indian Affairs U.S. Department of the Interior Washington, D.C. Panel III Hon. Russell Attebery (H.R. 6032) Chairman Karuk Tribe Happy Camp, CA Hon. Joe James (H.R. 7581) Chairman Yurok Tribe Klamath, CA Hon. Frances Charles (H.R. 8286) Chairwoman Lower Elwha Klallam Tribe Port Angeles, WA Hon. Joseph Rupnick (H.R. 8380) Chairman Prairie Band Potawatomi Nation Mayetta, KS Hon. Harry Pickernell, Sr. (H.R. 6964) Chairman Confederated Tribes of the Chehalis Reservation Oakville, WA Hon. Arain Hart (H.R. 8115) Chairman Susanville Indian Rancheria Susanville, CA Hon. Jarred-Michael Erickson (H.R. 8387) Chairman Confederated Tribes of the Colville Reservation Nespelem, WA Committee Notice: https://naturalresources.house.gov/hearings/hybrid-scip-legislative-hearing_september-14-2022--

House Subcommittee on Indigenous Peoples of the United States Legislative Hearing – July 28, 2022 Date: Thursday, July 28, 2022 Time: 01:00 PM Location: Longworth House Office Building 1324 Presiding: The Honorable Teresa Leger Fernández, Chair On Thursday, July 28, 2022 at 1:00 p.m. ET, in Room 1324 Longworth House Office Building and via Cisco WebEx, the House Subcommittee for Indigenous Peoples of the United States (SCIP) holds a hybrid legislative hearing on the following bill: • H.R.5549, the Indian Health Service Advance Appropriations Act. The bill amends the Indian Health Care Improvement Act to authorize appropriations for the Indian Health Service for two years in advance. Witness List Panel I Ms. Elizabeth Fowler Acting Director Indian Health Service U.S. Department of Health and Human Services Rockville, Maryland Panel II The Honorable Jonathan Nez President, Navajo Nation Navajo Area Representative, National Indian Health Board Window Rock, Arizona The Honorable Kirk Francis President United South and Eastern Tribes Sovereignty Protection Fund Nashville, Tennessee The Honorable Fawn Sharp President National Congress of American Indians Washington, DC The Honorable Jarred-Michael Erickson Chairman Confederated Tribes of the Colville Reservation Nespelem, Washington Ms. Maureen Rosette Board Member National Council of Urban Indian Health Washington, DC Ms. Alberta Unok President and CEO Alaska Native Health Board Anchorage, Alaska Committee Notice: https://naturalresources.house.gov/hearings/hybrid-scip-legislative-hearing_july-28-2022

May 5: Today on Townhall, https://www.linkedin.com/in/brett-oliver-md-1b1b6017/ (Brett Oliver), Family Physician and Chief Medical Information Officer at https://www.baptisthealth.com/ (Baptist Health) interviews https://www.linkedin.com/in/michaelgerickson/ (Michael Erickson), CISO at Baptist Health, Louisville, Kentucky. How far has healthcare come in terms of cyber protection over the past few years? Will we ever get to “bank level” security? Do we want to? How does the ever evolving world of cyber insurance affect the average health care organization? What does the recent tremendous explosion of investment venture capital in the digital health space mean for security?

Owning a business and killing it definitely needs you to be skilled at it. But what if you aren't business skilled or you lack credentials? Can you still nail a business? Can you nail a PPC? There's probably skills or things that you are good at that will be useful in your PPC, right? Here's an episode where I co-hosted with Michael Erickson Facchin of PPC Den where we discussed non-PPC skills that help our PPC. How going to the gym and love for music helped Michael with his PPC? As skeptic as it sounds, these non-PPC skills and personal hobbies are actually skills you already possess and you don't need to acquire but you gotta know how to use and when to use them. Listen in. it's a fun show you shouldn't miss. In This Episode: [00:28] PPC Den Podcast I co-hosted with Michael Ericksson Facchin. [04:05] Me launching Scale Wave agency. [07:35] Non-PPC skills that help our PPC. Going to the gym is one. [10:45] Being structured or having a schedule. [12:45] Being a teacher. [16:45] Being a learner [19:10] Systemization. [20:10] Planning ahead and risk management. [26:05] Being an attorney. [29:10] Relationships. [30:40] Love for music. [35:25] Systems instead of goals. Links and References: WEBSITE: https://scalewave.io/ Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Having highly relevant targets and strategic campaign structures is not the end-all-be-all when managing your ads. Often, we see sellers focusing too much on their campaign structures and targets while taking a reactive approach to bidding, which usually results in poor advertising performance. It is important to understand that successful campaigns are designed with a step-by-step, strategic and proactive bidding approach that aligns with the overall business goals. In today's episode, I was happy to be joined by Michael Erickson Facchin from Ad Badger to dive into various bid optimization strategies. We had a great time discussing how sellers can optimize their bids to align with overall business goals and get the most from their advertising efforts. Topics discussed: Setting initial bids for new campaigns          The approach to bidding for a new product launch Overall bid adjustment strategies Understanding the value of the next click Connect with Michael: Website: https://www.adbadger.com/ Podcast: https://www.adbadger.com/amazon-advertising-ppc-den-podcast/ LinkedIn: https://www.linkedin.com/in/michael-erickson-facchin-b7314866/

What if you focused on your superpower?  How much progress could you make?Michael Erickson Facchin did exactly that.  He knows where he's best and delegates the rest.Listen now to find out how he found his superpower, how he trusted it, and how he's able to delegate without fear of losing control.Show notes:http://nextlevelecommerce.coGet Beta Access to our new program at NO COST:How To Build Teams & Systems For Ecommerce Business OwnerWe're only taking beta 25 members, and there are only 8 spots left...www.nextlevelecommerce.co/beta Want to exit your eCommerce business? Sell it to Ian Bond and his investors.Contact Ian - ianbond@professionalwebsiteinvestors.com

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Michael Erickson Facchin is the CEO of Ad Badger, a company that delivers powerful Amazon PPC software and resources. Michael specializes in helping Amazon marketers and entrepreneurs scale their advertising campaigns and boost their revenue.  Michael's initial experience with online marketing comes from his role as a PPC Strategist for Search Scientists, where he continues to work to this day. He is also the host of the PPC Den, a podcast that discusses the fundamentals of Amazon PPC. In this episode… There are a lot of different ways to get your brand promoted on Amazon. As PPC has grown in usage, the results haven't always followed proportionally. After all, there's a limited amount of space and customer attention to go around, despite a seemingly endless number of products in the marketplace. So how do you get that extra leg up on the competition? Plenty of experts offer their advice on how to excel, but few have built a community around it. Michael Erickson Facchin, the CEO of Ad Badger, has designed his software company by pulling from a larger pool of technology and expertise. The result is a service that delivers concrete results the old-fashioned way: by getting well-researched people in one place.  In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Michael Erickson Facchin about his Amazon PPC software company, Ad Badger. They discuss the early days of the company and Michael's experience with fundraising. Michael also goes into detail on acquiring customers, optimizing your marketing channels, and making your mark on Amazon. They even share the tips and tools your brand needs to succeed. Check out this episode to hear it all for yourself!

Michael Erickson, CISO, Baptist Health System of Kentucky and Indiana, talks about how security professional ignore hardware risks at their peril. Source: Q&A with Michael Erickson, CISO, Baptist Health System: “Attack tools are getting more sophisticated and smaller.” on healthsystemcio.com - healthsystemCIO.com is the sole online-only publication dedicated to exclusively and comprehensively serving the information needs of healthcare CIOs.

Understanding ACoS is complex and simple at the same time. Today in this episode, Michael Erickson, founder of Ad badger who knows the ins and outs of PPC is here to share with us what causes and does not cause an increase in ACos.  With the same perspective of helping sellers sell, he's got a lot of tips and tricks that will help you understand more and hopefully apply in the business. Bids, good and bad ACoS, campaigns, and driving traffic are just the topics you wouldn't want to miss. So, stay tuned.   In this Episode: [00:40] Welcoming Michael Erickson [01:00] Sharing common vision. [02:08] What is ACoS according to Michael. [04:25] What causes and does not cause an increase in ACoS. [12:20] Updating campaigns differently might cause fewer clicks. [16:00] Testing the system [17:14] Understanding ACoS [18:20] Knowing where the changes started. [22:15] Managing an account easily. [29:30] $50 or less purchase.   Guest Link and References: WEBSITE: https://www.adbadger.com/category/blog/ Book References: Good to Great by Jim Colins Conspiracy by Ryan Holiday Saltwater Buddha by Jaimal Yogis Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

There is nothing cooler than Michael Erickson and Ad Badger. Today he joins us for another round of PPC questions. AMZ Ads Automation That Works. Lower Your ACOS and Boost Profits with Automated Bid Optimization. One-on-One Support. Advanced Bidding System. Easy Keyword Management.00:00 Intro10:06 Introduction: Michael Erickson of Ad Badger10:34 How did you choose the Badger as a spirit animal13:45 What would you do with KW that are not converting well, but it's your main KW describing the product15:56 How many search terms do Helium10 track? How often do they pull the data? What is their organic rank accuracy in your experience17:33 Get 50% off 1 month with Helium1017:41 How does product targeting campaigns help you rank23:06 How to overcome restricted ads? It is a supplement in the weight loss category but my competitors continue to run ads? Should I strip down my listing to its bare essentials24:02 Set up a 30cent auto campaign on all products. It's been killing it, my best campaign. Any smashing nugget you have seen like this?28:38 I have been making a PPC funnels since year 1, but still there is also a separate school of thought which says there is no such thing like duplication. Thought29:05 If our CTR is less than 1% and conversion is above 10%, would it help us rank? As poor CTR also deranks us31:53 Do campaigns show different results in different zip codes? I've seen sponsored rank different in two different zip codes. Which zip code to consider33:25 How accurate have Amazon suggested bids? How do predict PPC bid costs during research or launch35:14 My COO asked me yesterday if we spent $20K in PPC for organic rank or $20K in influencers to drive external traffic to Amazon, what would help organic rank more38:14 Should we add similar products in catch-all campaigns for 30cents? Or different products can be added to the same campaign38:37 If I am generating a sale from 1 KW from exact match type, and I target the same KW in phrase match type w/o "negative exact" in the phrase, so would it hurt my ranking on that KW if I don't get sale39:18 If I'm running manual exact KW campaigns, should I put those KW into negative in my automatic campaign42:28 What is the best time frame to look back when optimizing45:56 1 KW being targeted in exact, similar KW being targeted at phrase match with "Neg:exact" and in the broad match "Neg:Phrase" in this way we make funnel in order to save ourself from KW duplication?47:43 If I manage several accounts, can I connect them all to Ad Badger software and what would the cost be a monthly or % of ad spend49:12 I have been trying to rank my product for several KWs for a very long time now, and nothing seems to work, even when I have had many sales for these KWs on my campaigns, any tips?49:58 I've been thinking about using Google ads for my listing on Amazon, does it work?53:31 What's your take for a strategy to start working with very low PPC and make little increments? Since I have noticed that sometimes you improve a lot your ACOS55:44 I have seen both of you post for job positions, what are the minimum requirements that you have for PPC positions? What courses should someone take to get a PPC position w/o years of experience1:00:30 Targeting a KW in 1 campaign in exact match type w/ placement modifier TOS 100% and targeting the same KW in different campaign w/ product pages 100%. Is it the right approach1:02:43 How do we operate in a product category with very high PPC bids and low average selling price1:04:46 What do you think chances are for a new Amazon PPC agency on the market guysSupport the show (https://www.paypal.com/paypalme/myamazonguy)

Today, I'm riding solo where I'd like to share with you all something close to heart. I'm gonna share with you my top 5 Podcasts- consuming podcasts specifically about Amazon. I'm also gonna be sharing why I like listening to them and why you should listen too.  These are Amazon seller podcasts in these criterias that make them on the list is no fluff, actionable, and easy to consume podcasts. It's a difficult list to make and making sure the list is worth it. So listen in!   In This Episode: [00:25] It's a solo episode with me, Carlos Alvarez [00:39] My top 5 Amazon specific podcasts that consume me. [01:20] Online seller cruise promotion [03:40] The criterias for the list. [07:35] #1 Seller Sessions by Danny McMillan co-hosted by Izabela Hamilton & Sharon Even [11:37] #2 Ecom Crew by Mike and Dave [16:30] #3 PPC Den Hosted by Michael Erickson [20:40] #4 Firing the Man by ken and David [24:18] #5.1 Seller Round Tables by Andy arnott and Amy Wees [26:13] #5.2 The Amazon Seller by Andy Slamans and Liran Hirschkorn    Podcasts References: https://sellersessions.com/ https://www.ecomcrew.com/ https://www.adbadger.com https://firingtheman.com/ https://sellerroundtable.com/ https://podcasts.apple.com/us/podcast/the-amazon-seller-podcast Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

Rod Arquette Show Daily Rundown – Monday, June 21, 20214:20 pm: William Jacobson, a Professor at Cornell Law School and founder of the blog Legal Insurrection joins the show to discuss how the media is panicking at mounting opposition to Critical Race Theory4:38 pm: Representative Rex Shipp joins Rod to discuss his plans to once again run legislation in 2022 that restricts gender affirming healthcare for transgender youth in the state5:05 pm: Local attorney and Deseret News contributor Michael Erickson joins the program to discuss his recent piece about how the new Juneteenth holiday is mean for everyone, not just Black Americans6:05 pm: Representative Joel Ferry joins the program to discuss just how dire the drought conditions are becoming in Utah6:20 pm: Adam Andrzejewski, CEO and Founder of OpenTheBooks.com joins Rod to discuss how the new Juneteenth federal holiday means yet another paid day off for federal employees6:35 pm: Howard Gleckman, Senior Fellow at the Tax Policy Center at the Brookings Institution joins the program to discuss how 60% of American tax payers face a tax increase under Joe Biden's proposals

Ad Badger is A powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. Amazon PPC Software Tool will ensure that you always have the right bid, no matter what is happening in the market. The platform allows you to manage keywords, bids, and campaigns better, with the right strategy.Today we speak to the CEO Michael Erickson.We'll be fielding ANY Amazon PPC questions today.Support the show (https://www.paypal.com/paypalme/myamazonguy)

GUEST: Michael Erickson from Glad Day Bookshop and Glad Day Lit MUSIC: Darren Hanlon From up a Rickety Set of Stairs to the Accessible Glamour of Main Street, the history of Glad Day Bookshop is at the epicentre of queer history and plays an important role in shaping and creating an LGBTQ future. Michael Erickson is part owner of Glad Day Bookshop, North America's oldest surviving book store - that through necessity and through vision and hard work has become much more than a bookstore. A restaurant, lounge, cafe, dance space, event space - it has everything from activist planning meetings to drag queen brunch. Michael talks about the challenges Glad Day faces and how the pandemic has created new challenges but also an opportunity to take care of the community it cares for and supports. LINKS Glad Day Bookshop Website Glad Day Lit Glad Day Bookshop Wikipedia Page The Painting by William Blake that Inspired the Glad Day Logo Darren Hanlon Website --- Send in a voice message: https://anchor.fm/roy-mitchell5/message

Rod Arquette Show Daily Rundown -Friday, January 15, 20214:20 pm: Representative Kera Birkeland joins the show to discuss her police reform proposal that would prohibit police from using force on someone who has been detained but is complying with officers, just one of several police reform bills Utah lawmakers are set to consider during the 2021 session4:35 pm: Jennifer Braceras, Director of the Independent Women’s Law Center for IWF joins Rod to discuss her piece for Real Clear Politics in which she outlines the need for the Electoral College6:05 pm: Steve Moore, Chief Economist for the Heritage Foundation, joins the show for his weekly visit with Rod about politics and the nation’s economy6:20 pm: Mike Howell, Senior Advisor for Executive Branch Relations at the Heritage Foundation joins the show for a conversation about how America may soon face unlimited illegal immigration under the Biden administration6:35 pm: We’ll listen back to Rod’s conversations this week with local attorney and Deseret News contributor Michael Erickson on how people should believe in America’s institutions if they don’t trust elections, and (at 6:50 pm) with former U.S. Attorney for Utah Brett Tolman on what comes next in the impeachment proceedings against President Trump

Rod Arquette Show Daily Rundown - Monday, January 11, 20214:20 pm: Kevin D. Williamson of National Review joins Rod to discuss his recent piece about the task ahead for conservatives in the Biden age4:35 pm: Local attorney and Deseret News contributor Michael Erickson joins the show to discuss why he would urge people to trust our nation’s institutions even if they don’t trust the election system6:05 pm: State Representative Keven Stratton joins Rod to discuss his proposal that would protect Bridal Veil Falls in Provo Canyon by designating it a state monument6:20 pm: David Marcus, New York Correspondent for The Federalist, joins the show to discuss why he is calling Twitter the enemy of the people6:35 pm: Helen Andrews, Author and Senior Editor at the American Conservative joins the show to discuss her new book “Boomers: The Men and Women Who Promised Freedom and Delivered Disaster”

Michael Erickson is the CEO of Ad Badger, easily the best podcast that is dedicated to Amazon PPC. I've listened to them test real case studies, doing things to prove them so to speak. When Amazon misleads or doesn't transparently share how things work, these guys know how to cut through the thick of it and figure it out. PPC, the most important thing on Amazon or the mostest important thing on Amazon?If you had to summarize your entire 100 podcasts into one soundbite, what have you learned about PPC?Right product with right message to right consumer at right time.People who master PPC - wield a weapon. What they know to be true is that there are many ways to market your product. Lot of PPC dimensions. Not all keywords are treated equal.One keyword will be best.So what you're saying is, put my top 3 keywords on a manual campaign and an auto campaign and I will then have Amazon passive income? /sSimple and digestable - and giving the right advice. Step by step process is a disservice.Be helpful/accessible but too complex.How many ads is too many?Improvements someone can make today:View search term reportAdd new negativesNegative phrase and exact match.When would I want a high ACOS?More often than one would think.Amazon looks at conversions and orders.Pick between 10 orders at 10% acos, or 100 orders at 50% acos, most of the time it makes more sense to do 100 orders at 50% acos.More reviews creates more orders.What has changed on Amazon?Way more adsWhat will change in 2021?More ads.Higher complexity.Higher CPCCounter to this to make best listing for that keyword. If you bid less, if you convert better. Be the best result.More competitionMUST have brand registry.What use case was the most helpful to your cause? Most surprising? The higher you spend the lower your ACOS. Diminishing returns?Product market fit - spend more to hungrier market.Growing up played starcraft. Got a degree in biology. Taught high school biologySupport the show (https://www.paypal.com/paypalme/myamazonguy)

Today we’re playing a conversation with Michael Erickson, founder of Ad Badger - an Amazon PPC optimization tool. Michael also hosts The Badger’s Den podcast, a great show about Amazon paid search strategies and tactics. But on today’s show, we are talking about how we stay up to date on the newest Amazon marketing strategies.  Tune in, to learn how to keep your Amazon team at the cutting edge! MENTIONED IN THIS EPISODE Connect with Kiri Masters Connect with Michael Erickson Learn more about Bobsled Marketing Find out more about Ad Badger Subscribe to PPC Den Podcast

What if you focused on your superpower? How much progress could you make?Michael Erickson Facchin did exactly that. He knows where he's best and delegates the rest.Listen now to find out how he found his superpower, how he trusted it, and how he's able to delegate without fear of losing control.Links to everything discussed can be found at:www.nextlevelecommerce.co/53Get Beta Access to our new program at NO COST:How To Build Teams & Systems For Ecommerce Business OwnerWe're only taking beta 25 members, and there are only 8 spots left...www.nextlevelecommerce.co/beta

Rod Arquette Show Daily Rundown - Tuesday, July 7, 20204:20 pm: Blake David Moore joins Rod to discuss his victory in the Utah primary election to become the GOP candidate in Utah’s 1st congressional district4:35 pm: Salt Lake Tribune columnist Robert Gehrke joins the show to discuss his piece about how Utah law will have to be changed if residents want police officers to be held accountable for unjustified actions6:05 pm: Local attorney Michael Erickson, a frequent opinion contributor to the Deseret News, joins the program for a conversation about his recent op-ed on the recent controversy over some historical monuments6:20 pm: Joel Kotkin, a Professor of Urban Studies at Chapman University, joins the show to discuss his recent piece in The Daily Beast on how the coronavirus may be pushing America toward a better future

We've covered 'N Sync and Backstreet Boys, and now it's time for...the “other” boy bands: B and C (and sometimes D) listers like 98 Degrees, Five, and O-Town! Michael Erickson joins us to analyze every oversized costume, beginners' CGI, and lazy innuendo of pop music's bench-warmers.

One of the best ways to drive sales on Amazon is with paid ads, and your PPC expense can be one of your biggest expenses.  That is why it is critical to drive sales profitably. Managing your bids is your best way to control your costs.   In this episode, I am excited to welcome Michael Erickson from AdBadger to come on talk about strategies for setting and optimizing your bids.  He presented bidding in ways I had never heard before.   People & Resources Mentioned AdBadger PPC Den Podcast Maximizing Ecommerce Facebook Group Free Download:  International Checklist   Connect With Michael Erickson LinkedIn AdBadger Facebook Page   Connect With Kevin Sanderson https://www.instagram.com/maximizingecommerce/ https://www.youtube.com/maximizingecommerce https://www.facebook.com/maximizingecommerce https://twitter.com/maxecom   Check Out This Exclusive Training Get on the priority list for exclusive training on how you can build your own international selling empire on Amazon.  Simply sign up at: https://maximizingecommerce.com/expand   Subscribe to Maximizing Ecommerce on Apple Podcasts, Google Podcasts, Spotify, Stitcher, PlayerFM

The best teams commonly have a great group dynamic and have a lot of fun. Our next guests have a great group dynamic and a lot of fun......as for the best team part.....they are a lot of fun! Mr. Michael Erickson and Mr. Zach Breaux fly together on Get Schwifty 4 way and Tempest Max 8 way teams. Get Schwifty finished in the top ten this year in intermediate 4 way and Tempest Max 8 took home the bronze in intermediate 8 way at the 2019 USPA Nationals. If that's enough for these boys, they love traveling to events and taking part of bigways and any other skydives people will let them on. This show promises to be a good time with a lot of laughs and maybe some learning.......maybe. You can follow Zach and Eric on: Facebook: @zach.breaux.3 @Mwerickson Gravity Lab Radio is hosted by DJ Marvin and Nick Lott with our favorite lab rats, Justin Grubbs and Ben Nelson. You can find us on the web at www.GravityLabRadio.com on Facebook at www.facebook.com/gravitylabradio DJ owns and operates The Ratings Center, where he trains skydiving coaches and instructors. TRC also provides canopy coaching. You can find TRC on the interwebs at www.TheRatingsCenter.com and on Facebook at www.facebook.com/theratingscenter Nick Lott is the Director of Video Marketing for Skydive Spaceland and has a wonderful nack for producing videos. You can follow Nick's work for Spaceland on the video page of Spaceland's Facebook www.facebook.com/spaceland2/ 

Seattle based music producer Michael Erickson whom is known as WMD, for his chillstep, ambient vibe joins the show to speak about his life and his journey through music. Michael also opens up about his education, life experiences that have heightened his motivation for his music, as well as being a solo artist and today's social media industry and the effects it has on artists.

Today's episode features an interview with Michael Erickson Facchin, an expert in advertising, host of the PPC Den Podcast, and the founder of Ad Badger. He has spent years optimizing Google Ads for 10 years and Amazon Ads for 7 years. In this episode, Scott and Michael discuss digital marketing, confirmation-bias in ads, twin-engine strategy, click-through rates, keyword rankings, and much more. Listen in to get advice on how to optimize your products. Scott's info: https://www.instagram.com/smartestseller/https://www.buyboxer.com/Michael's info: https://www.adbadger.com/aboutus/

Episode 21 - Michael Erickson Facchin Today's guest, Michael Erickson Facchin, surprised us with his knowledge and expertise on the art of advertising and marketing. Being the online business wizard that he is, Michael provides science based PPC optimization strategies through his online agency searchscientists.com, as well as Amazon Sponsored Products Campaign optimization solutions through AdBadger.com, and he shares the tips and tricks of his trade here with us on the Tribe Pod - so tune in to learn more! Find Michael on the following links: Ad Badger Search Scientists Links from the show: 8 Rules for Exceptional Slide Presentations - Whiteboard Friday - by Rand Fishkin You are statistically not likely to be successful... or as successful as you could have been. In today's society we have more distractions than ever, which is why we all need focus, accountability and help distilling all the signal from the noise. Tribe10k will be your signal, and help you eliminate that noise on your Entrepreneur Journey. Check Out Our Sister Company Tribe10k.com Tribe10k is a coaching and accountability group with a course back-end focused on doing just that: giving you the tools, how-to, information, and most of all, the accountability from REAL HUMANS to help you move forward every day towards your goals. Colin’s Youtube Videos for The Ancestral Mind Subscribe for my daily BIG IDEA VLOG where I share a big idea as I go about my day, recording applicable ideas as they show up during my 16 waking hours. Meet other influencers, Internet Entrepreneurs, my family, and genuine people that are an integral part of my life. Get your Real Food Wild ingredients at Wildfoods co and use code TRIBEPOD12 for 12% off your entire order! Follow Colin: Instagram Wild Foods Instagram info@WildFoods.co Check out my long form articles on life over here What Colin puts In his coffee every morning… his #DrinkYourFat elixir: Wild Cocoa Butter Wild MCT Oil Wild Coffee Wild Cocotropic What I take daily for optimal health: Wild Fish Oil Wild Shrooms Wild Pink salt Wild Collagen Follow Brent Brentity on Twitter CryptoBasic Podcast Copyright  2019 Wild Foods Brand LLC These statements have not been evaluated by the Food and Drug Administration. These products and recommendations are not intended to diagnose, treat, cure, or prevent any disease. The Tribe Pod is a part of the Tribe Podcast Network.

Jonathan Michael Erickson may live in Portland, but he wants you to know he hasn't given up on Los Angeles. There's room for both desert and lush green spaces in his work, just as there is in his own life. Appropriately, Erickson reached out to us some months ago, while both Kend and Tony were caught up in travels of their own. Now that schedules and disruptions have evened out, we're excited to connect the dots. Drawn to science fiction for its boundary-blurring possibilities, Erickson began writing his first novel, "Relics of Andromeda," while on a road trip--and his characters journey far and wide as well as deep into their own subconscious in his work. We spoke with Erickson about crafting a science fictional narrative informed by Depth Psychology, landscape, and yes! imagination. You can read more about "Relics of Andromeda" as well as its upcoming sequel and Erickson's other works-in-progress at www.jonathanmichaelerickson.com. Like our content? Our website is www.imaginaries.net, and you can drop us a line at imaginarypod@gmail.com or find us on Twitter at @imaginary_pod. You can listen to our episodes on iTunes, Spotify, Stitcher, and SoundCloud, as well as find all of our back episodes on YouTube once they have shuffled off these other earthly coils. If you would like to help support our work, you can give us a rating or review on whatever platform you use to listen to your podcasts, and if you would like to offset the costs associated with our podcast, you can support us financially at www.ko-fi.com/imaginaries.

Michael Erickson 106 KMEL Mid Nite Mix 1989

Rod Arquette Show Daily Rundown - Monday, October 1, 20184:20 pm: Representative Dan McCay joins the show to discuss the call by himself and other elected legislators and mayors for Salt Lake County Mayor Ben McAdams to stop running what they call “deceiving” commercials regarding his record on property taxes4:35 pm: Bryan Dean Wright, a former CIA Officer and contributor to Fox News, joins the program to discuss his recent piece in which he says the Democrats will pay for their actions in the Kavanaugh hearings come the November election6:05 pm: Local attorney and Deseret News contributor Michael Erickson joins the show to discuss his piece about legalizing medical marijuana “the Utah way”6:20 pm: Ashe Schow, reporter and columnist for The Daily Wire, joins the show to discuss her piece on the signs of moral panic6:35 pm: Robert Tracinski, Senior Writer for The Federalist joins Rod to discuss his piece about the Kavanaugh hearings being about reason versus emotion

Elliot and Vince McNally visit Ortolan, PA, their great-great-grandfather's 8th all-time favorite town. Citizens of Ortolan have believed the apocalypse was coming any day now for the better part of a century. A haven for preppers of all kinds, Rand spent a year hunkered down in a bunker here. Chatting with the McNally brothers is local prepper Craig Honk (Michael Erickson).

Rod Arquette Show Daily Rundown - Monday, January 29, 20184:20 pm: Paul Preston, founder of the New California initiative, joins the show to discuss his group’s push to secede from California and become the country’s 51st state4:35 pm: Representative Ray Ward joins the show to discuss his bill that would rescind the state law banning the “advocation” of contraceptives in sex education classes because many teachers simply skip the contraception unit out of fear of saying something that could be seen as advocating for their use5:05 pm: Former Secret Service Agent Gary Byrne, author of the book “Crisis of Character”, joins Rod to discuss his anger toward Hollywood for its reading of “Fire and Fury” during last night’s Grammy awards6:05 pm: Congressman John Curtis joins the show to discuss the op-ed he penned with other members of Utah’s congressional delegation showing support for scientific research into the medicinal effects of marijuana6:20 pm: Local attorney Michael Erickson, a contributor to the Deseret News, joins Rod to discuss why he says airlines need to limit the graphic content on movies shown during flights6:35 pm: Representative Tim Quinn joins Rod to discuss his “good Samaritan bill” that would give civil immunity to someone who smashes a window or breaks into a car to rescue children in imminent danger because of extreme temperatures

“I think a strong entrepreneur can get to 7-figures with a  ‘B-team'. But in order to break past 7-figures, you need a strong entrepreneur and a lot of ‘A-players'.” Michael Erickson Today gang, we welcome PPC and retargeting expert Michael Erickson to the show. Michael is the founder of Search Scientists. Search Scientists is a company that manages AdWords for businesses providing the best service possible to boost your their on investment. The company has been so successful that they were rated the top 5% of Google AdWords performance and the company actually manages over $1,000,000/month in PPC spending. On this episode we chat in depth with Michael about his process of building Search Scientists into a 7-figure company. Michael shares about his team building tactics that are needed to build a company like this. Later in the show Michael shares his philosophy on what is working with PPC and paid advertising in the market today. Then we will wrap up discussing retargeting and how your business could be missing out on a ton of money by ignoring this tactic. On Marketing “The same thing works all the time, it is the right message, to the right person at the right time.” Michael Erickson 00:10: Austin, Texas USA 00:49: Who is Michael Erickson? 05:33: What Helped Search Scientist Take Off? 07:41: Creating the Apple Store Feel for an Online Business 09:48: Things to Look for When Building the Right Team 11:18: What is Working Best for PPC and Paid Advertising in the Market Today? 16:34: Michael on Retargeting 23:54: What's the Difference Between the 5,6 & 7-Figure Mentality? “As soon as you cross over 7-figures, I really do believe that you need to become the best leader you can possibly be with the people that you work with.” Michael Erickson Honorable Mentions: ‘Traction' by Gino Wickman http://www.goodreads.com/book/show/8549192-traction?from_search=true ‘Good to Great' by Jim Collins http://www.goodreads.com/book/show/76865.Good_to_Great?from_search=true ‘Built to Last' by Jim Collins http://www.goodreads.com/book/show/4122.Built_to_Last?from_search=true Contact Info: https://www.searchscientists.com/ Twitter: searchscimike Subscribe to our podcast on iTunes https://itunes.apple.com/us/podcast/entrepreneur-house-live-in/id1069958541?mt=2

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Michael Erickson Mid Day Mix 1991 #01

Michael Erickson Mid Day Mix 1991 #02

Michael Erickson Mid Day Mix 1991 #01

Elliot and Vince McNally are in the heart of America and its street art scene in this week's show. Windsom, NE boasts a large population of Banksy-esque graffiti artists looking to make a statement and gain notoriety. However, the town has a lush arts community and are thus unoffended by the painters. Talking with the brothers about all that and more is a local graffiti artist known to the town as Cha Cha (Michael Erickson).

http://www.tropicalmba.com/nooffice/ There is a movement in the internet business world where some companies have decided to start getting rid of offices altogether. It might seem easy for small businesses to pull this off, but lately businesses have started to do this at scale. This week, Dan and Ian are going to be speaking to a few entrepreneurs who are growing real teams for their businesses without offices; Wade Foster, the co-founder of Zapier, and Michael Erickson of Search Scientists. Some of the issues that they will touch on in this episode include how to create a culture remotely, how to keep on top of what everyone is doing and how to make your employees feel like they are part of a team.

http://www.tropicalmba.com/michaele/ On this week's show Dan and Ian were originally going to be talking about the three different stages of entrepreneurship, but once Dan started speaking with Michael Erickson, he knew that this conversation was worth devoting an entire episode to. Michael trained hard and loved the career path that he was on initially, but a sudden change in his life-script drove him to become an entrepreneur. Michael's story is ultimately about how difficult circumstances can prompt you to change your life, and how transforming your mindset is the first hurdle to achieving entrepreneurial success.

Do you want to double your revenue and drastically increase your company’s bottom-line profit? In this interview, Michael Erickson the founder of Search Scientists reveals how he has been able to double revenue every year and stay profitable as a result of systematizing his business! You will also discover how he has been able to deal […] The post How Michael Erickson has been able to Double the Revenue His Business Generates Every Year as a Result of Systematizing it! appeared first on SweetProcess.

Amazon PPC is becoming a popular method to acquire customers with paid traffic. Michael Erickson from Search Scientists joins us this week to give a high level overview on the difference with Google Adwords/PLA, and how e-commerce store owners should get started with Amazon PPC. Topics Discussed: Background of Amazon PPC vs. Google PLA/Adwords CPC, Conversion rates, and Impressions of ... The post #95: A Beginner’s Guide To Amazon PPC With Search Scientists appeared first on Build My Online Store.

Hosts:  Jerry Johnson and Penna Dexter Guests:  Ralph Reed, former Exec. Dir of the Christian Coalition, and President of Century Strategies; Michael Erickson, Chmn. of Republicans for the National Interest.