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In this conversation from 2020, Alex Aragona speaks with Christopher Freiman as he explores why you might be happier, and ultimately contribute more to society, if you choose to ignore politics. References from Episode 31 with Chris Freiman: You can purchase Chris Freiman's book when it's out  here You can check out the Bleeding Heart Libertarians blog here You can purchase Bryan Caplan's book ‘The Myth of the Rational Voter' on Amazon Canada here

Punchbowl reports Amazon will reportedly begin displaying the tariff costs for consumers on their website. The White House slams the move as political as Amazon shuts down the story as misleading. Liberal Mark Carney wins Canada's election. Spain has the nation's largest blackout in history days after bragging about hitting 100% renewable power. The White House met with leadership from both chambers of Congress Monday to talk about how we can quickly pass the largest tax cuts in American history. Should there be a “Made in the USA” section on Amazon? Michelle Obama ironically claims that the deportation of criminal illegal aliens keeps her up at night. Florida Gov. Ron DeSantis joins us to discuss deportations, Operation Tidal Wave, Hope Florida, and his relationship with Tucker Carlson. An Amazon spokesman releases a statement clarifying its move wasn't considered for the main Amazon site but was considered for Amazon Haul. Canadian Prime Minister-elect Carney trashes the US and President Trump. Dana explains why any lawmaker who is not on board with making tax cuts permanent should be pushed aside since Trump has done all he can do with the budget in 100 days. Rep. Chip Roy joins us to explain where Congress is at where it concerns passing a budget, making tax cuts permanent, prohibiting illegal immigrants from voting and much more.Thank you for supporting our sponsors that make The Dana Show possible…All Family Pharmacyhttps://AllFamilyPharmacy.com/DanaCode Dana10 for 10% off your entire orderBeamhttp://shopbeam.com/DanashowSleep like never before—Beam has improved over 17.5 million nights of rest. Try it now with code Danashow for 40% off.Home Title Lockhttps://hometitlelock.com/danaProtect your home! Get a FREE title history report + 14 days of coverage with code DANA. Check out the Million Dollar TripleLock—terms apply.Relief Factorhttps://relieffactor.comTurn the clock back on pain with Relief Factor. Get their 3-week Relief Factor Quick Start for only $19.95 today! Goldcohttps://DanaLikesGold.com My personal gold company - get your GoldCo 2025 Gold & Silver Kit. PLUS, you could qualify for unlimited bonus silver on eligible orders—you may even qualify for a free 1/2 oz Ronald Reagan silver coin.Byrnahttps://byrna.com/danaDon't leave yourself or your loved ones without options. Visit Byrna.com/Dana receive 10% off Patriot Mobilehttps://patriotmobile.com/DanaDana's personal cell phone provider is Patriot Mobile. Get a FREE MONTH of service code DANAHumanNhttps://humann.comSupport your metabolism and healthy blood sugar levels with Superberine by HumanN. Find it now at your local Sam's Club next to SuperBeets Heart Chews.  KelTechttps://KelTecWeapons.comSee the third generation of the iconic SUB2000 and the NEW PS57 - Keltec Innovation & Performance at its best

Society in the digital space is becoming more and more broken but you can still show up authentically and fill gaps that people need to thrive. In this episode of Ladies Who Launch, the first back in 8 months, Alyssa and Dakota candidly discuss where they've been and what's coming down the pipeline for 2025 while diving into the depths of trolling, bad behaviour online, adding to the noise and what being yourself, scrappy or not will do for your brand if you show up as YOU and you only.Episode highlights:Taking the reins on your brand image, using social media for good, success mindset, brand, mental health, opinions on bad marketing, leadership and relationships.Takeaways:Social media can easily become a place for fear, half-truths and a place for hate but there is still a massive opportunity to outshine the b*llshit and add value.If you don't control your narrative, someone else will.Don't go online without a plan.Your brand is everything, so make it real.If you enjoyed this episode of Ladies Who Launch, please be sure to take a screenshot and share it on social media and tag us @ladieswholaunchpod OR, link us to a friend or colleague by sharing the episode. Also please make sure to give us a review and a five-star rating if you're loving what we're putting down!Resources and links:Get in queue for our new newsletter, dropping April 2025Stay tuned to our Instagram for updates on episode drops, merch, newsletter drops, events and more__Transcript:  Dakota Kidby: [00:00:02] Hey, hey, welcome to Ladies Who Launch, the podcast where we cut through the noise, ditch the fluff and get real about all things marketing. Alyssa Berry: [00:00:11] That's right, we are your hosts, Dakota and Alyssa, two entrepreneurs from Calgary who are here to serve up equal parts solid advice, industry banter, and a whole lot of unfiltered opinions. Dakota Kidby: [00:00:21] So grab your coffee, buckle up, and get ready for a podcast that's equal parts fun and real talk. Whether you're in the biz or just curious about what goes down behind the scenes of marketing, we've got you covered. Alyssa Berry: [00:00:33] Let's get to it. Welcome to Ladies Who Launch. Dakota Kidby: [00:00:40] We're back. Alyssa Berry: [00:00:42] Look who's back. Back again. Dakota Kidby: [00:00:45] The ladies are back. Tell a friend. Alyssa Berry: [00:00:49] Oh, my God, it's only been, what? Eight months. Here we are. Dakota Kidby: [00:00:54] We're back after an eight month hiatus. Welcome back to season five of Ladies Who launch. Alyssa Berry: [00:01:01] The eight month hiatus that was supposed to be like two. But Dakota and I are always on our own schedule, as many of our listeners know, so we are happy to be back, Dakota Kidby: [00:01:12] Happy to finally be back with you guys. And we have a brand new setup. We are now using new software, we have new tech, new equipment. We're going to be on YouTube. So we really look forward to taking Ladies Who Launch to the next level this year. Alyssa Berry: [00:01:28] Yes, and we did a rebrand too. So if you've been on our Instagram recently, you'll see we have a whole new logo brand we're coming out with. We're going to have new newsletter, new community events. We're back at it hardcore because we missed our community. And we know you guys missed us too. So.  Dakota Kidby: [00:01:46] Yeah, we got a lot of feedback from you guys over our hiatus that people were unimpressed that we were not recording. So we really appreciate your guys's support and we are very excited for season five of Ladies Who Launch. Alyssa Berry: [00:02:01] It's crazy it's season five, to be honest. Dakota Kidby: [00:02:03] I know. Yeah, so we started this, for those of you who are new to the podcast, Alyssa and myself started this podcast over Covid in 2020 as sort of an outlet to be able to get together as friends and be opinionated about all the things that we like to be opinionated about. And 90% of the time that is marketing, because we are both marketing professionals. I want to say 10% of the time it's everything else from period poverty to politics to what's going on in the world, to stuff that's going on in our city and so on and so forth. So.  Alyssa Berry: [00:02:40] And we will just pick up right where we left off. But we probably should give everyone a bit of an insight into what's gone on in these last eight months, both professionally and personally and all those sorts of things before we kind of dive back in. But we are still here. We are. We do still live in Calgary. Yeah, we both still have our own companies. We both still love our community. But some changes have happened. Dakota Kidby: [00:03:07] They have. Alyssa, do you want to go first? Alyssa Berry: [00:03:10] Yeah. I'm not going to delve too much into it because it's not really, well... I went to a bit of a dark side, and I took a full time gig back in August. The landscape for, I think everybody's going through this with small business and especially the sectors that I worked in, in tourism and culture were still having difficulty kind of coming back recovering from Covid. And I sort of had this moment of like, how much do I want to keep struggling with this? And I still do have my business and I still do work on the side. So don't think Alyssa Berry Communications has gone anywhere. I still work with clients and people that I love and, love doing work for them. But sometimes you need to be an adult and realize that sometimes a paycheck is necessary for whatever reasons. There's never any sense of failure or anything for any business person that has to make other arrangements, especially those of us that don't have spouses who can pick up the slack while the other is kind of struggling. So that's where I am. I'm not going to talk about it because obviously it's not for public consumption in that way, because this podcast is all about my business and me being a marketer and me being in the community. So that's still what we're going to focus on, because all of those things are still true. But yeah, that was sort of my big personal professional change for 2024 and into 2025. Dakota Kidby: [00:04:47] And we're all going to give you a big applaud because, applause, applause, because it's it's very hard to be brave a lot of the time, especially when you own your own business and you realize that you have to go elsewhere to make ends meet and pay the bills just because your particular audience isn't entirely there anymore. And so, yeah, I mean, I think it's been good for you in some ways as well. So, yeah, I just want to say, you know, I commend you for being brave, that's all. Alyssa Berry: [00:05:24] Yeah. And that's where we'll leave it. Dakota Kidby: [00:05:27] Okay. Got it. So, yeah, similarly, I really did some pretty massive work on myself over the last eight months, probably more than I ever have. I've talked about this a couple times in past episodes, and I just got very real with where I, where my life was going and where I want my life to go. And I also made some brave, scary decisions. So part of that included hiring pretty much a full team. So we now have like an operations team at Social Centric. We have back end web and full stack app and front end and back end web developers on our team. Um, and then we also have a full timer who is kind of my right hand woman. So I was very proud that I was able to pay salaries last year. But with that came some investment into the company to be able to do that. And then on top of that we also got very real about our client roster for the first time ever, I think. And we really looked at like, who do we actually want to work with and who just is not a fit for us professionally and personally, and we either amiably or... Well, no, they were all amiable, but we like we parted ways with them, either both of us parting ways or us parting ways and we just got very real about the types of clients that we want to work with moving forward. And we have only onboarded clients that make sense for us in 2025 so far. But I'll get real with you guys and say that that was really scary for me in the sense that I haven't been in debt in six, seven, probably eight years and debt really scares me for many reasons, and maybe we'll get into that in another episode. I have a family member who was really bad with money. Dakota Kidby: [00:07:26] My mom. And she ended up taking her life when I was 24 because of that and many other reasons. So I have a lot of inner wounding when it comes to debt and asking for help and any of that stuff. But the fact of the matter is, is if you're going to grow your business and scale up, you know, unless you have a bunch of seed money or people helping you or investors, you usually will have to go into a bit of debt. So that's been really interesting for me. Learning about getting grants, applying for lines of credit. And like actually growing the business in a way that a startup would grow because luckily for me, I never really had to do that. I had clients right out of the gate. But yeah, when you're supporting other people's salaries, you have a totally different responsibility. And so, yeah, we rebranded into a digital marketing house about two months ago, and we are very heavily overhauling our processes and our operations. We've made a lot of changes over the last couple of months. I've had to step into a bunch of different hats that I've never worn before, which has been really interesting. And I'm also learning a lot more about where I want to take not only Social Centric, but my own skill sets into the future. So.  Alyssa Berry: [00:08:44] Yeah, I think we need an episode on good and bad debt because I'm a believer that there's good debt to have, like a mortgage or investing in your company or investing in yourself, those kind of things. So yeah, that's probably a good conversation to have because people get super, super scared of investing in themselves or investing in their company, especially as women. [00:09:06] And we need to do [00:09:07] better at believing in ourselves. Dakota Kidby: [00:09:10] Absolutely. One thing I can say is there's one person that I'll always bet on in this world, and that's me. I do trust myself very, very deeply. That being said, to Alyssa's point, yeah, I do think an episode on that would be really great because I think when you start a business, you don't entirely understand the things that you need in order to be successful. And I was a bit chaotic and choppy over the last ten years in growing Social Centric. And there's absolutely nothing wrong with that. If there isn't even just a like a little bit of chaos, you probably aren't doing it right, or you're probably not taking risks. But I will say that had I had the knowledge that I have now, I probably would have gone about it a different way and I would have avoided a lot of burnout. Alyssa Berry: [00:10:01] But that's eight months in a nutshell, and that's why we were away longer than we intended. And just to give you, all of our listeners, especially those that kept messaging us and asking like, what's happening? Where are you guys? What are you coming back? What's going on? Just know that there's a lot of things going on. Dakota Kidby: [00:10:17] A lot going on. Yeah. Alyssa Berry: [00:10:18] In the background. And as we have been very candid about in this podcast from the get go, is that Ladies Who Launch is a passion project for us, and it's our own investments and our own time and money and all of those sorts of things. So sometimes when other things take priority, those passion projects just sort of have to be shelved for a little while while your actual adult things have to happen. And so I think we're both glad to be in a place where we are back. Dakota Kidby: [00:10:45] Yeah. We are. We're really happy to be in a place where we're back, and we do genuinely have a lot of really exciting things rolling out this year that we were going to talk about with you guys. We're going to be rolling out a really engaging, killer newsletter that's going to be full of phenomenal content, opportunities and opportunities to connect with us and others, and features of other women and marketers. And not only women, actually, probably everybody, that we think are awesome and that we want to share with you. And on top of that as well, we're going to be putting together a couple of in-person events in Calgary this year, which we're really excited about. And so we'll be offering that up to anybody who wants to attend. So if you're a listener that isn't in Calgary and you want to come down and hang out with us, that opportunity will be available this year. And we would love to meet you guys. So yeah. But other than that, we are coming off the heels of International Women's Day yesterday, and I wanted to kick off season five with you all by talking a little bit about authenticity and fake news on social media, because fuck me, I have seen so much bullshit on social media, especially the last couple of months, pertaining to not only just people like us, but also like, of course, with everything going down in the States and like a couple of celebrities have been really like kicking up dust on there over some of the stupidest shit I've ever seen. I personally, as someone who's in the digital marketing world, I'm having such a rough time understanding how we're using social media these days. And so I really wanted to unpack a few things with Alyssa on the podcast, because I thought it'd be really interesting. I want her opinion on a couple of things. I thought you guys would find it fun for us to banter about a few things, and then from there, I kind of want to dive into, well, how can you still use social media ethically and authentically in a world that is just wrought with trashy news and people pitting themselves and others against other people? Like, what do you, how is social media still relevant? Is it going away? Like, I want to talk about all of those things, but I'd like to use someone who's been all over the news lately as an example of the internet just being a trashy place. Dakota Kidby: [00:13:23] And Alyssa and I have very different opinions on this woman, which I think is going to make this very interesting. I hate to use this person as an example, because yes, they are a person of affluence. So I just want to like kick that off that this person is a person of affluence and they are very, she is a very wealthy woman who probably doesn't deserve all the hype. But that being said, I personally think Meghan Markle is, like, I think she's just a regular girl, just like Marie Antoinette was a regular girl, just like Anne Boleyn was a regular girl, just like Princess Diana was a regular girl. And does she have her demons and her blind spots? I'm sure she does. But first and foremost, I think she's been dealt a shitty fucking deck of cards personally. In the sense that what I see is this very genuine, kind-hearted woman who just wants to be a mum to her kids. She married this dude because she fell in love with him. Yes, he's a prince. Whatever. And what happened to her up in Britain, to me, is very, very much, resembles what happened to Diana and that, and I just think the whole, like the media up there and the media in particular that cover Palace news and whatever, the whole thing to me is just completely disgusting. I also don't entirely myself believe in the institution of the royals and the firm, as what people call it. I think it's all just a bunch of total bullshit. I think it's completely archaic and and I'm not surprised that the two of them like, left, and they just want to be normal. And like, I don't think there's anything wrong with that. Where I think Meghan fell short is after everything that went down, you know, after they got married and left, I don't really entirely see why she started this series on Netflix. Part of me wants to commend her for doing it because it's like, yeah, screw you, I'm still going to do what I want to do. Dakota Kidby: [00:15:38] But another part of me is like, okay, you didn't want more backlash, you didn't want more paparazzi coming after you, you didn't want more face time in the media. Why did you start this show? And then the problem with the show, in my opinion, if any of you have seen it, it's basically a cooking show that she does. It kind of reminds me of Marie Antoinette, and she's got her big palace out in Montecito, and then she bought this, like $8 million house to produce the show in. And it's very much like Marie's Hamlet in Versailles. I don't know if anyone's ever been there, but to me, it just reminds me of this opulent, disgusting wealth that, like, this woman who's been in the media for so many things that are not good, is now going to go buy this $8 million mansion to cook in and sprinkle flowers on things. And so I get where she's coming from. I think her heart's in the right place. She wants to share her joy with other people, but of course it's coming off as unrelatable and people are just tearing her apart. But what really kills me, and I'll let Alyssa interject in a moment here, what I don't like about this, and any woman or person who's in the media - and this happens to people who are in the public eye all the time, take Blake Lively, Anna Kendrick, all the people who've been in the public eye lately - these freaking bloggers who have made their careers and lifestyles off of literally like gathering videotape of these people and analyzing everything from like, their face changing from a smile to what they would call a mask. And then they pinpoint these people as narcissists and they just, it's their whole career to tear these people apart. And they just, and judge these people over like, things that they just would not know. It just makes me sick to my stomach. Anyway, that's my rant. [00:17:33] Hey y'all, sorry for the interruption. Just wanting to remind you to please give us five stars and subscribe to our podcast wherever you listen to podcasts. Honestly guys, this is the way that we build our podcast. And if you're a supporter of Ladies Who Launch, we would really, really appreciate it if you could just give us those five stars and subscribe. Thanks, guys. Now back to the episode. Alyssa Berry: [00:17:51] Okay. Uh, do you need a breath there? Dakota Kidby: [00:17:53] Yeah. I'm good. Okay. We're good. Alyssa Berry: [00:17:55] There was a lot going on there. Dakota Kidby: [00:17:56] There was a lot. Alyssa Berry: [00:17:57] Here's my thing with the Meghan Markle situation. And it's interesting that we are talking about this because I am a royalist. I'm a monarchist. And not because I think it isn't bullshit. Because, my grandma was and we, I remember I was like a little little kid for the Diana Charles wedding and like, we got up at my grandma's house and had at like four in the morning and had our crumpets and whatever, because my grandma's British and like, it was a very big part of. And I think a lot of the Diana situation for people sort of like revering Princess Diana, are all like sort of under the age of 35 because they didn't actually see all that went on during that time. Alyssa Berry: [00:18:38] And I mean, we can go into Diana in itself, but the Diana is an interesting parallel, because if you actually watch what's sort of taken place over the last six years, Meghan's used Diana as sort of her wedge to meet, first meet and then be with Harry. So I was a huge Meghan supporter. I thought she was awesome. I mean, who didn't watch Suits and like, I mean, I thought it was great. She was like, it was so cool to have a celebrity, like, be part of the royal family and like, oh, cool, whatever. I sort of bit of side-eyed during the wedding when, like, not a single member of her family was invited. I always find that a bit interesting. And I know people have family issues, but like, no one was there. Like, not a friend, not an anyone. And I always, I always have, and this is my own bias and I get that, but I always side-eye a little bit women who don't have close friendships. Because in order to have friends, you have to know how to be a friend. And I just always find women who have friends because, like, whether it's at work or they're always transactional in some way. But I always sort of look differently at women who just don't seem to have very solid, close girlfriends. Like, people talk about Serena Williams and all these people. Alyssa Berry: [00:19:59] It's like, yeah, she does know all these people, but they're not her girlfriends. They're not her people. And it was interesting to see at the wedding, like all of the celebrities that came, like, obviously the Beckhams are friends of the royal family, so that's different. But like George Clooney and his wife. Well, George Clooney publicly said like, oh, we thought we came because of her dad. Because of course her dad was well known. He was a lighting guy in Hollywood, so a lot of them knew him and were like, oh, we thought Thomas was going to be here. So when we got the invitation, we thought it was coming from him and blah blah, blah. So that's where I sort of like was like, what's going on here? But my biggest thing, and I mean them leaving whatever, she can say whatever she wants about the royal family, about them being racist. No one knows if any of that is true, because the royal family can never defend themselves against that. And even Harry has sort of backtracked from a lot of that stuff that they spewed out during Oprah. And it's interesting that Oprah has never made any comment about that interview since. And it's been scrubbed from her, like, TV thing, like she wants, because a lot of the things that they said in that were factually incorrect then about like, Archie not having a title which just based on where he and, well, now the little girl, whatever her name is, is in this line of succession, only the the children of the current monarch are titled or the grandchildren of the current monarch. Alyssa Berry: [00:21:19] And so now they are titled because now Charles is the monarch. But at the time they wouldn't be because they were not the immediate heirs to the throne. So saying those kind of things, like there were so many factually incorrect things that they were throwing out there that, like Oprah wouldn't know to push them on, but since then have come out as factually incorrect. So putting all that aside, because like as the Queen said, recollections vary. So moving on from that, I'm with you on I, look, I was really sort of rooting for them. And as I said, I was a big fan of hers. But since the, since them leaving and I think everyone had high like expectations of like, oh, this could be really good. Well, Harry does nothing. I'm not even sure what Prince Harry does now. I mean, he's been removed from his friends, his family, his job. Like he's not in the military anymore. I don't know what he does every day. So that's another side plot, whatever that is. But I had high hopes that, like, she would like, even go back to acting or be like... And it just seemed like it's so, it's all just like throwing stuff against the wall to see what sticks. Alyssa Berry: [00:22:34] Like, now we're in tradwife territory. And I have to say, like, if this was anyone but Meghan Markle in this Netflix TV show, people would be like, this is the fucking stupidest bullshit. But because it's Meghan Markle, people feel the need to defend it in some way. It's like, no, she's taking pretzels from a bag and putting it in another friggin plastic bag and putting a tag on it. And it's sort of reiterated my whole thing about like, she doesn't have friends because in that first episode where she's like going like, oh, Daniel's my oldest friend. And we've been like together, and he's done my makeup forever. But she didn't know he was left-handed when he started, when they started cutting the vegetables. And then he sort of made some, like, how close are you people? So everyone just sort of comes in and like, there's no sense of... And getting back to the authenticity thing, it's like, and people can rag on Martha Stewart and there's many reasons, but Martha Stewart was a rich housewife. She made her existence into her job. And Meghan isn't a rich housewife. She's rich, but she doesn't want to be a housewife. I mean, that's very obvious. So to make a show about being like a tradwife and like going out and like tending to your bees to then make candles, it's just like, who is the audience for this? I get it, some of the audience is just her people be like, whatever Meghan does, I'm going to watch cool, whatever. Alyssa Berry: [00:24:02] But I think the majority, from what I've sort of seen, the majority of people watching were hate watching it. And I'm like, is that really what you want to be like known for being the hate? I just, I don't know, like as a woman, and this is where we when you talk about being a narcissist, I think, she is a raging narcissist and I don't, she has all the tendencies of it in terms of not having solid relationships with people. Everything's always about her. Everything's my life is so hard and all these people are mean to me and like, never taking any responsibility, those are all very narcissistic behaviors. But, and I think I said this to you on one of our in our text chats when we were going back and forth about this show, is that women have a very difficult time seeing other women and their narcissistic behavior. We are very quick to point out men's narcissistic behavior, but we are very, we have a very difficult time pinpointing or associating women being narcissists, which they totally can be. And this is my own like pseudo psychoanalysis of the whole situation is that for a lot of women, they had narcissistic mothers, and the behavior of their moms with being controlling and being self-hating and being, like, how many mothers like telling you, like, you don't need a second plate, like all that sort of very selfish, controlling behavior and making everything your daughter's fault and making your life problems on your kids or on your daughter. Alyssa Berry: [00:25:34] Most women listening would be like, oh, yeah, it's totally my mom. Maybe not to that degree, but because we grew up with that and we see that in either our moms or women bosses that we've had. We are very, it's very difficult for us to step back and be like, wait a minute. Like, this isn't actually cool behavior. Like the other thing that's sort of related and how I sort of picked up on this interesting facets of Meghan's behavior is that she is so very, very careful about people, anyone seeing her kids, which I totally respect. No issues there. But the fact that like they hid the birth of Archie and they didn't announce it for days later. Like there's so many weird things there which just sort of like, was like, that's kind of strange, but like, even now. And that's cool. Nobody sees their kids. I totally get it. No issues there. But she also doesn't have any issue prancing other people's kids out for her own publicity, like showing up at the Uvalde shooting to like, comfort all the grieving parents in the parking lot and bringing flowers for a publicity stunt, or her and Harry going to Africa or Colombia and, like, traipsing around, like, underprivileged kids at orphanages and putting them on camera and being like, oh, aren't we great? Like, look at us here. Alyssa Berry: [00:26:55] Yeah, no problem exploiting other people's kids. But don't, God forbid, look at my kids. Like it's things like that that I just always side-eye. And she's just always sort of stepped in it in her own way. Again, I'm still hoping for the best here because I think, like, no one wants to think the worst of people. And I'm not one who wants to think the worst of people. But it gets back to that inauthentic thing. Like she is not authentically a rich housewife who is inviting friends over to enjoy her stuff. Like it's so obviously staged and acted. It's like just create a satiric, funny comedy about being a fake tradwife or whatever. Like, I think that would be a friggin funny show. But when you're, when you're making it a reality show, what is like, what actually is the thought process here? Dakota Kidby: [00:27:48] Oh, I have so many things to say. Okay, so first and foremost, I disagree that she doesn't have close girlfriends. I actually think she has a lot of close girlfriends. And... Alyssa Berry: [00:28:00] Where are they then? No one is stepping up for her. Dakota Kidby: [00:28:04] Abigail Spencer is stepping up for her. Mindy Kaling is stepping up for her. Alyssa Berry: [00:28:08] Mindy Kaling didn't even know her last name. Dakota Kidby: [00:28:11] So, fair enough. Fair enough. But I mean, here's the other thing all these people like, they probably don't see each other all the freaking time. Alyssa Berry: [00:28:20] It's transactional, and that's totally cool. Celebrities like, that's kind of the lifestyle. Like they have transactional relationships. You meet people on a set and you're besties and you do all the the show promotion together and oh my God, we're so besties. And look at us... Dakota Kidby: [00:28:34] But you're talking. She doesn't have like, an Alyssa and a Dakota. Alyssa Berry: [00:28:37] No. Dakota Kidby: [00:28:37] Or an Alyssa and a Karen or a Dakota and Lindsay. Alyssa Berry: [00:28:40] Yeah, because those people would be telling her, okay, let's just maybe take five steps back here and, like, assess what's happening and let's do this. Because even like their weird charitable organization that doesn't actually give out money. Yeah. Dakota Kidby: [00:28:57] The Archwell Foundation? Alyssa Berry: [00:28:58] Yeah. Dakota Kidby: [00:28:58] So that's what I thought Harry's job was, is I thought that's like he's doing that. Alyssa Berry: [00:29:03] In what way? Dakota Kidby: [00:29:05] And I don't know, I don't know. Alyssa Berry: [00:29:06] But that's the thing. Dakota Kidby: [00:29:07] I didn't go down that deep of a hole. Alyssa Berry: [00:29:08] They're doing all these things, like they kind of throw out all these things and, but what actually is the result of... Like, I just would like, I mean, yeah, I don't... The Harry things. Dakota Kidby: [00:29:18] This is kind of my point is like going back to the authenticity piece, whether you're somebody who already has a big public profile or not, anything you do online these days, like you better be doing it authentically because it'll get called out real quick if you're not. Alyssa Berry: [00:29:41] Really quickly. Dakota Kidby: [00:29:43] And social media is not only difficult to do now in the sense that there's a million steps. I'm not saying it has to be perfect or really good all of the time, but it has to be authentic. And what I mean by that is it's got to have a plan and a strategy and it's got to have some sort of a gap that it is filling to help, to actually help people with something. And if you don't, that's fine, like then it's probably just fodder. But there are channels that make fun of tradwives that are filling a gap for people because they're hilarious. Alyssa Berry: [00:30:26] They're hilarious. Dakota Kidby: [00:30:26] So you can be hilarious and fill a gap. But yeah, like, it is so unbelievably difficult these days to get seen, noticed, liked, followed on social. And so step number one, why are you even doing it? Like is it for to sell, to sell something? Is it to sell you as a human being, as a brand? What is it? And then how are you going to do it in a way that is authentically telling your story to fill a gap, right? And this is where Meghan missed the mark. She doesn't know her audience at all. Alyssa Berry: [00:31:02] No. Dakota Kidby: [00:31:03] Has no fucking clue who they are. Pardon my language. Alyssa Berry: [00:31:06] And also doesn't want to, I think, like, I don't think she's interested in the plebs and the poors and the people who would follow her. Like she's not interested in that. Dakota Kidby: [00:31:15] Yeah. And then the other thing, too, is she's put herself back into the line of fire after complaining for forever. And like, I watched Harry and Meghan over the weekend to do some like reconnaissance for this episode. And I got to tell you, that documentary definitely broke my heart in the sense that I just saw a woman like, a woman who fell in love. And I don't know if she lied about not knowing Harry. Alyssa and I have different perspectives on that. Alyssa Berry: [00:31:43] She totally knew him. She had Princess Diana posters all over her bedroom. Dakota Kidby: [00:31:47] Oh, wow. Okay. Alyssa Berry: [00:31:49] Yeah. Like, there's some lore of Meghan that, like, people choose to, whether they want to, whatever. She wears Diana's perfume. Like, it's all just a little weird. It's a little psycho-ish. Like. And the fact in his book when he said he sleeps next, like, with a thing of his mother's hair next to the bed. Like, there's so many, like, I think a lot of this more so does Harry. Dakota Kidby: [00:32:09] He does? Alyssa Berry: [00:32:10] Yeah. I have issues more with Harry, I think, than her. Like the fact that, like, he should have prepped her, like, why do you think it took like William, like seven, eight years to bring Catherine into the family. There is so much to learn. You need to know that they're ready for it. You want to make sure they're protected. He didn't do any of that. First of all, I mean, they were both in their late 30s, so it's not like we're talking about a 19 year old Diana, which was a whole other kettle of fish. Dakota Kidby: [00:32:36] Yes. Alyssa Berry: [00:32:37] He's an idiot. Like he didn't prepare her. He didn't, like he didn't explain like that like just even though the Queen's your grandma, like, we still curtsy to the Queen, like there's so many things that like. Dakota Kidby: [00:32:48] And that part on her new show or on the documentary, when she's like, she made fun of the curtsying process and he just looked livid. Alyssa Berry: [00:32:57] Livid.  Dakota Kidby: [00:32:58] Like, you don't do that. Like and that I respect, I respect tradition, I respect the Queen. Alyssa Berry: [00:33:03] Like, just know what you're doing. Like, you can think it's shit. Like, we could all think the royal family's... Dakota Kidby: [00:33:08] Don't do it on TV. Alyssa Berry: [00:33:09] And you're marrying into it. You made that decision. No one forced you. So the least you could do is like, pretend to like not, well, not even she could have pretended, she is an actress, but it's like, at least like...  Dakota Kidby: [00:33:23] Just respect it. Respect the tradition. You could literally say in the same breath, you know, I respect the tradition of this, but I disagree with it. Alyssa Berry: [00:33:32] Yeah. And you could have like because even at the time, like the Queen, when she met with the Queen at the beginning, the Queen was like, we think it's great you're here. And if you want to keep acting like, please do, like no one's going to, you don't have to, like, be a full time member if you don't want to. Like, so many concessions were made and she didn't... But it's like that's on fucking Harry. Again, pardon my language, but it's like he is a total idiot. And he has been for years. Like, does anyone remember the gong show at Cowboys in the late 90s with the strippers and the pool table and his time at CFB Suffield, and I was in high school at the time, or maybe not high school maybe, yeah, whatever, was legendary. Everybody in Medicine Hat knew, like he was a massive drug addict. Charles and William covered so much of his crap. It was his, it was the Queen that basically forced him into the military to be like, look, kid, you need to do something like, you are ridiculous. Dakota Kidby: [00:34:28] Out of control. Alyssa Berry: [00:34:29] Out of control. And so a lot of what I think went wrong was on him more so than her, but I think she fed into it. And then because she is an actress, then making it a bigger deal and making it a thing, thinking that you're going to get sympathy, which she did. But again, it's to a family that can't defend itself. So again, whatever they've said, no one knows if any of that's true or whatever is true, because the royal family can't ever come out and be like, no, she's full of shit. Or yeah, this might have happened, but it was more like this, because they don't do that, right? So it's an interesting, like it was kind of a bit of a perfect storm how all of that happened. And how it all spun off. But I agree with you that it's like, I had high expectations or hopes of what they would do with this, with their celebrity moving forward, and it's really just been a lot of nothing. Dakota Kidby: [00:35:30] 100%. Alyssa Berry: [00:35:31] And it's disappointing on all levels. But to me, Harry's the bigger idiot in this whole thing. But that's another conversation. Dakota Kidby: [00:35:38] That's another conversation for another day. Yeah. I think what irks me and what I've been struggling with lately is I don't, so I do digital and social media marketing for a living, but a lot of the time I absolutely detest what I see online, and it's actually been really good for my mental health because I've stopped scrolling and I just don't do it anymore because it's such a waste of my time. I'll try to, like, get the algorithm corrected to the point where only the things that I really want to see are showing up on my algorithm. So like people's podcasts that I listen listened to, advice that I like to get, that kind of thing, cooking, but other than that, like. Alyssa Berry: [00:36:20] It's so toxic. Dakota Kidby: [00:36:21] But it's still to this day, like, I still, because I'm in this space, I'll receive probably, I'll get served five ads a day about coaching and like, social media support and take my course and all that crap. And that whole world also drives me bananas, even though I do respect some people that do that, and I do access some people that do that really well. And I even have a business coach that does that for a living. That being said, the amount of bullshit that I get served on a daily basis, I can't frickin stand it. So if I can give you one big piece of advice for 2025 from the social media space, it is, as I've mentioned a number of times now, to be as authentic as possible. And what does that mean? Just be yourself. Like, be yourself. Speak your mind. Have an opinion, give a voice to issues and things that don't necessarily get airtime. Be contentious if you have to, right. Obviously if your brand is sensitive, you want to be careful about what you're spouting off. And sometimes politics can be a really tricky place, so just be a little careful with that. But if you want to make an impact, then feel free to talk about whatever you want. Just keep in mind that there will be haters and there will be trolls no matter what, no matter what. Alyssa Berry: [00:37:41] And I think that's what my advice to a Meghan Markle would be. Like, if you look at her Instagram now, like I think it's what was it, as ever, Meghan or whatever she changed it to, again, just terrible rebranding. Like that needs a whole other discussion about just the terrible rebranding. But her whole, her whole existence on social media is so heavily filtered and curated, I think it just also leads into that inauthenticity feeling. If she would have gone back to, like before she got married, she had that blog called The Tig or whatever it was called, and she had...  Dakota Kidby: [00:38:20] I love that brand. Alyssa Berry: [00:38:20] Right. So great, so great. She was authentic, she talked about, like, food she liked, but like, do that, but, like, just trying to be like, you're trying to be that, but in this weird filtered still like I'm a duchess sort of way. And it's like, you're like, just lean in to you authentically, like food and just talk about food and not have to have this whole pretense that you're going to cook it, like, make your own flower in the backyard or whatever. Like, no one's doing that. Stop it. So that's what I would say. And I mean, I would say that to any client that I have now. I mean, I understand that people have to sell things, whether you're a retail store or whether you're selling whatever, and that social media is a mechanism to do that. But if you watch some of the like most successful people on social media, they do just show up as themselves. Like that's why TikTok took off so much during Covid. It was just people in their living rooms making videos and doing silly dances and all those sorts of things. And so it's like...  Dakota Kidby: [00:39:25] Having fun. Alyssa Berry: [00:39:26] Having fun. Whatever. Like do that. Like even as a business, you can do that and just show up and just talk in your living room. Like, don't make your social media existence so polished and so filtered and oh my God, every hair on your head must be like photoshopped out before you post an image to Instagram or do a reel. It's like the whole fun of social media is that it's cuckoo bananas. Like, lean into that. Dakota Kidby: [00:39:53] People, people want scrappy. Alyssa Berry: [00:39:56] Yeah. Dakota Kidby: [00:39:57] And any of us business owners who are tuning in and Alyssa and myself, they know, we know that scrappiness is a massive part of starting a business or starting a brand. And when I say scrappiness, I mean there's chaos. There's shit that goes wrong. And it's the stuff that goes wrong that people value hearing about because they're dealing with it too. And they want to know that they're not alone. Nobody really, in today's day and age, wants to hear about how fucking perfect someone's life is, or how they went out and ground this einkorn flour to make these pancakes for their children and milked the cow like, yeah, there's that whole tradwife vibe going on, and sometimes I buy into it, but I think, like, actually one of my favorite brands... And people may come for me for saying this because a lot of people would say that she is very perfect and exudes this, but I really love Hannah, the ballerina farm lady. You know, like, yeah, she's a former ballerina. She does the pageant circuit. She's got, like her ten kids, she's got a hunky husband, she lives on the farm and they do cook every, like you know, they do cook their meals from scratch and whatever. Alyssa Berry: [00:41:10] She does, he doesn't do anything. I'm just going to put that in there. She does all of that. And he wanted those ten kids. She did not. But I'll leave it at that. Dakota Kidby: [00:41:19] Again, this is that fodder though that I just like...  Alyssa Berry: [00:41:22] But this is the whole thing is you're putting that out online. Your husband is a complete friggin moron. You're showing him being a complete friggin moron. I have every right to say that you are in this situation, well, a) because they're Mormon, but b) because your husband is rich and you can live that way because you're rich. Dakota Kidby: [00:41:40] That being said, I, like there's been many pieces of content she's put out talking about, like, do we cook every single meal this way? Absolutely not. Do you know how long it takes me to make this pumpkin stew that I do in the pumpkin? It takes me six hours. Sourdough bread takes this long, like, and, you know, most of the time. Alyssa Berry: [00:42:00] And I have three nannies.  Dakota Kidby: [00:42:02] Well. And if I had that many kids, I'd probably... Alyssa Berry: [00:42:05] Right. But like, let's just talk about it. Let's not pretend she's doing that all on her own. It's a business. Dakota Kidby: [00:42:09] And I don't think she does pretend that though. That's what I really respect, is she doesn't pretend. Alyssa Berry: [00:42:15] But you know who I am finding really effective on social media right now are Canadian businesses who are online and talking about the tariffs and shopping local and making adjustments and being like, Chapman ice cream, for example, just made a post online this week and their Canadian ice cream company, amazing company out of Ontario, treat their employees really great, all of that. And they said they're just going to eat whatever it costs them for these tariffs over like for the rest of the year or whatever. And they're looking at other supplier alternatives. So we're looking in Europe and other places to get supplies so that we can extricate ourselves from the US and not be... So that's all very authentic, interesting people struggling, being like, hey, I'm a small business that sells leggings online, and Amazon is kicking my ass. Like I saw one small business owner, it's Aro, A R O, I think, athletics and I think she's out of Ontario too, if not BC. Anyway, she sells like athleisure wear and she went on Amazon. She started selling her items on Amazon Canada and she just pulled from Amazon. And not because Amazon's awful, because we know it is, but she's getting, because there's no oversight from Amazon of what people are returning or what people are... So she is getting people returning items that they didn't buy from her, like their like socks or whatever, but because they had a shipping label or that they had ordered from her in the past, they're returning it to her and she has to eat the cost of that return from Amazon, even though it wasn't from her, like they're not her items. And so she's like, I'm just going to get off Amazon because there's no oversight of what... Dakota Kidby: [00:44:02] I've actually heard of that. Now that I think about it. Alyssa Berry: [00:44:04] She's now like, okay, so now I'm back. I'm just going to be selling on my website, doing all that. So hey, if you can support, this is what we're doing, blah, blah, blah, that's authentic. Like showing what's really going on behind the scenes in running a small business right now, especially small businesses in the clothing or retail sector in Canada that are making and supplying their own clothing here in Canada. And having to justify like one guy who's really great is Connor Curran, who runs who owns Local Laundry, which is a Calgary company. And him talking about like when people bitch at him about like, well, why is your hoodie like $70. He's like, well because we pay people. Dakota Kidby: [00:44:39] Yeah. We pay people fair wages. Alyssa Berry: [00:44:41] We pay people, like and it's made here in Canada. It's made by seamstresses. The fabric, all of that is Canadian. So people are now getting educated about that stuff. It's like, oh, I have no problem spending $70 on a hoodie that I can wear for the next 15 years if I know that. Dakota Kidby: [00:44:54] And that's a great way to show up authentically and be honest. Alyssa Berry: [00:44:57] So those are the kind of things like that are resonating right now, because that's just what's happening right now online. But that's just sort of a testament of what people want to see from people online is like, everything isn't great. You don't have to pretend it is. And talk about it. Dakota Kidby: [00:45:14] Don't pretend. I think some of my favorite videos over the last while have been, I really appreciate, as someone who has really bad seasonal depression, those like refresh videos where folks kind of get up in the morning on a Sunday and they're like, come, come for a depression, like I've come out of my depression, let's do a refresh together. And you go through the house and like, they clean everything and it like motivates you to go do that. Alyssa Berry: [00:45:37] I like that too. I like the ones that are the, what do they call it, the the late shift or the last shift where they make sure their kitchen and everything is clean before they go to bed at night. And I'm like, oh, I love that. I think it's called the late shift. Dakota Kidby: [00:45:49] Oh no, I haven't heard of that. Alyssa Berry: [00:45:50] So make sure all the toys are picked up and the the kitchen is cleaned before you go to bed because you can, you wake up and it's, you're in a better mood. Dakota Kidby: [00:45:56] And then you feel good. Alyssa Berry: [00:45:57] I love that stuff. I'm a sucker for all that kind of stuff. Dakota Kidby: [00:46:01] But yeah, just so yeah. Anyway, interesting stuff going down right now and yeah, so. But yeah, for our Canadian listeners, getting yourself educated around what's going on with tariffs and flipping the script on how you shop, very important right now. And we'll definitely talk about that in another episode coming up pretty soon here too. But yeah, other than that, I think we're out of time for today. So we appreciated having you guys listen in and we will see you in two weeks. Alyssa Berry: [00:46:34] Thanks for tuning in to another episode of Ladies Who Launch. 

Tyler Wallis spent seven years at Amazon, leading teams in Consumer Electronics, Home Improvement, and Marketing for Amazon Canada. In that same time, he scaled from intern to team leader. After Amazon, Tyler founded TripleLine, an agency helping “better-for-you” CPG brands scale profitably on Amazon, and launched this podcast (Think Like Amazon) to share insights on applying Amazon's leadership principles beyond the company. In this episode, it was now Jorge's turn to interview Tyler, as he shares his journey from corporate leader to entrepreneur, reflecting on key lessons and practical takeaways:How Amazon's Ownership principle shaped his career, including driving to Canada to gather critical data firsthand.The transition from corporate life to entrepreneurship and how Amazon's principles guide his business approach.Why being a generalist prepared him for entrepreneurship's diverse challenges.Practical advice for aspiring entrepreneurs, including building a diverse skill set within your current role. Whether you're curious about Amazon's culture, entrepreneurship, or scaling a business, this conversation is packed with actionable insights. Mentioned in the episode:Tyler's LinkedIn: www.linkedin.com/in/tylermwallis/Learn more about Triple Line: https://triplelinebrands.com/Profit and Purpose Podcast: www.profitandpurpose.show/ Follow us on LinkedIn: www.linkedin.com/company/think-like-amazon-podcast

Send us a textLearn how to apply for notification numbers for veterinary health products on Amazon Canada. Follow this simple guide to ensure your products meet Canadian regulations.Need expert help on your listing? Send us your questions http://bit.ly/3B1LvHt#AmazonCanada, #PetSupplies, #VeterinaryProducts, #MyAmazonGuy, #amazontips Watch this video next:Want to sell Globally? https://www.youtube.com/watch?v=djFsFq1GfDk&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=10-----------------------------------------------Don't get left behind! Download our Free PPC Guide https://bit.ly/3DLhywdTalk to an expert and grow your Amazon business http://bit.ly/3B3HMJATimestamp00:00 - Notification Numbers00:29 - Signing Up on Health Products Canada01:15 - Creating a Notification Form01:58 - Adding Company Details02:24 - Filling Out Active Ingredients03:33 - Reviewing and Submitting the Form04:27 - Why Notification Numbers Matter for Amazon Listings-----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Les compagnies Loblaw, Sobeys et Walmart sont soupçonnées d’avoir vendu des emballages de viande avec une quantité inférieure à celle affichée. «On le sait, les formats sont plus petits et le prix ne change pas, affirme Paul Arcand. C'est assez compliqué de trouver de la réduflation. En tant que consommateur, j'ai tout le temps l'impression que quelqu'un m'attend au coin d'une allée avec une arnaque potentielle.» Autres sujets abordés: Le gouvernement du Québec dit avoir reçu des avis de licenciements concernant près de 1500 employés supplémentaires dans la foulée de l'annonce d'Amazon, ce qui porte à 3500 le nombre de travailleurs touchés par les fermetures d'entrepôt. Le ministre de l'Innovation, des Sciences et de l’Industrie, François-Philippe Champagne, a demandé à Amazon Canada de reconsidérer sa décision. Donald Trump insiste: tout ce qui n’est pas produit aux États-Unis sera lourdement taxé. Un juge suspend temporairement le décret présidentiel concernant le droit du sol, qui permet aux enfants nés en territoire américain de parents immigrants d'obtenir la citoyenneté. Tesla augmente le prix de certains modèles de 9000 dollars à compter du 1er février. Cette hausse suit une augmentation de 2000 dollars le 1er janvier. Le citoyen de Saint-Barnabé-Sud qui a installé des croix gammées devant sa résidence. Le directeur québécois Denis Villeneuve sera aux Oscars pour Dune: partie deux. Voir https://www.cogecomedia.com/vie-privee pour notre politique de vie privée

Dans cet épisode un peu spécial d'Apple Différemment, Mat et Audrey font le bilan de l'année 2024 pour Apple. Ils discutent des produits marquants comme le Mac Mini M4 et l'iPad 13 pouces, des déceptions comme l'Apple Watch 10 et le bouton de commande de l'appareil photo de l'iPhone 16. Ils abordent également les tendances de l'année, notamment l'intelligence artificielle, et partagent leurs coups de cœur culturels sur Apple TV+. Une rétrospective complète pour préparer une année 2025 prometteuse

Send us a textDorothy Lamour, Virginia Mayo and Lloyd Nolan hire Laura and Steele to find out who's behind the curious fan mail they received, not to mention the attempts on their lives that followed.Discussion of the Remington Steele episode 'Cast In Steele'. Hosted by Eric Alton-Glenn Hilliard and Sara McNeil.Send your comments to SteeleWatching@Yahoo.comWebsitesOfficial Steele Watching PodCast websiteSteele Watching PodCast on TwitterSteele Watching PodCast on FacebookSteele Watching PodCast on InstagramSteele Watchers Group on FacebookPurchase movies/television shows/books mentioned in this episode from Amazon.Due to the extreme number of movies referenced in this episode, we don't have enough room for them all here (there is a character limit). So, we have uploaded a document to the Steele Watchers Facebook group where you can find the links to the movies in the Amazon Canada and Amazon USA stores. Please find it here.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPlease consider helping support the show. Help support this show. Become a monthly supporter of this show for as little as $3 (US)/month. Buy Me A Coffee (one-time donation) Paypal (one-time donation) Purchase Steele Watching Swag

In this episode of Lunch with Norm, Norm Farrar talks with Jon Derkits. He is a former Amazon marketplace executive, current 8-figure Amazon seller, and Chief Commercial Officer at Color More Lines. We'll be discussing what currently is working for Amazon sellers in 2024. In addition, Jon authors the widely popular Best@Amazon newsletter, a weekly newsletter for the Top 1% of Amazon Sellers. Jon started his career in M&A advisory with KPMG, spending 9 years serving Fortune 1000 companies, before joining Amazon, where he served as Head of 3P Marketplace for Consumer Electronics on Amazon Canada and worked directly with the top 1% of third-party Consumer Electronics sellers.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is brought to you by Stack Influence: Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.     Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months. Pay influencers only with products (stop negotiating fees) Increase external traffic Amazon sales (get to top page rankings) Get full rights image/video UGC (build your brand with authentic content) 100% automated management (don't lift a finger to get influencer collabs at scale)    Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.   Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! Get 10% OFF signing up in October.     This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Send us a textIn this conversation, Dr. Jessie Gold, Author of "How do you Feel?" discusses her book on mental health and burnout, particularly in the healthcare sector. She shares her personal experiences and insights on the subtlety of burnout, the cultural perceptions surrounding mental health, and the importance of self-care and compassion. The discussion emphasizes the need for individuals to recognize their own emotional states and the societal pressures that often prevent them from taking necessary breaks for mental health. Dr. Gold advocates for a shift in how we view mental health issues, encouraging listeners to treat themselves with the same compassion they would offer a friend. In this conversation, we explore the complexities of emotional responses, particularly in caregiving roles. They discuss the importance of understanding and articulating feelings, the challenges of burnout, and the necessity of self-care and mindfulness. The dialogue also addresses trauma, emotional disconnect, and the need for open conversations about mental health in the workplace. Jessi emphasizes that acknowledging one's feelings and experiences is crucial for personal well-being and for fostering supportive environments in caregiving professions.Purchase Dr. Gold's book below:Amazon Canada: https://amzn.to/3Ym95pVAmazon US HEREGet your FREE 40-page well-being workbook:https://tremendous-hustler-7333.ck.page/reflectiveparentstarterkitJoin our membership, The Reflective Parent Club to learn how to manage your emotions and model this for your child. Use code PODCAST 20 to get 20% off any membership and get 2 FREE WEEKS to try it outhttps://curiousneuron.com/join-our-club/Get 1:1 coaching https://forms.gle/u8ENfn8CLbcMAZT36Please leave a rating for our podcast on Apple Podcasts or Spotify! Email me at info@curiousneuron.comInstagram:https://www.instagram.com/curious_neuron/Facebook group:https://www.facebook.com/groups/theemotionallyawareparent/THANK YOU TO OUR SPONSORS! Get some discounts using the links belowThank you to our main supporters the Tanenbaum Open Science Institute at The Neuro and the McConnell Foundation. Discounts for our community! Pok Pok app. Click on the link below to get 50% off an entire year of this amazing open-ended play app for kids! ...

In 2020, Alex spoke with Mike Munger about the sustainability of capitalism. We're republishing that very important conversation today. --- Alex Aragona talks with Mike Munger as he explores his views on the sustainability of capitalism and the factors that contribute to it. References from Episode 23 with Michael Munger You can order Michael Munger's book Is Capitalism Sustainable on Amazon Canada here You can order his book Tomorrow 3.0 on Amazon Canada here

In this week's episode we delve into "How to Scale and Grow Amazon FBA Sales With A Small Number of Products" with Jordan Socran, a late-bloomer entrepreneur who has successfully transformed his career from enterprise software sales to building a multimillion-dollar electronics repair brand and launching Veryplants Inc. His brand quickly became the #1 bestseller on Amazon Canada in the ‘Gardening Soil' category, achieving 7-figure sales in its second year. Discover Jordan's effective strategies for selecting the right products, his market dominance tactics, and insights into building a standout brand. Whether you're looking to maximize your Amazon FBA growth or refine your product strategy, Jordan's real-world experience provides actionable tips to elevate your e-commerce business. Don't miss out—subscribe now for more expert advice! Takeaways:Focus on Quality and Optimization: Concentrate on optimizing your product listings and ensuring high quality. This involves crafting detailed and engaging product descriptions, using high-quality images, and making your listings SEO-friendly to attract and convert potential buyers.  Leverage Customer Feedback: Utilize customer reviews and feedback to improve your products and listings. Positive reviews not only build trust but also enhance your product's visibility on Amazon. Aim for a high number of reviews, as they indicate product credibility and customer satisfaction.  Effective Pricing Strategies: Implement competitive pricing strategies. Analyze competitors' pricing and adjust your prices accordingly to stay competitive while maintaining healthy profit margins. Streamline Operations: Optimize your supply chain and inventory management. Efficiently managing your inventory helps avoid stockouts and overstock situations, which can impact your sales and cash flow.  Expand Product Offerings Strategically: Even with a small number of products, consider expanding your product line strategically. Adding complementary products or variations can capture more market share and increase sales without overwhelming your operations.  Build a Strong Brand Presence: Focus on building and promoting your brand. A strong brand presence can differentiate you from competitors and foster customer loyalty. Use Amazon's Brand Registry to protect and enhance your brand.  Quote of the Show: Amazon offers A/B testing to experiment with product titles, descriptions, bullets, images, and pricing. Depending on your brand registry setup, you can perform simultaneous testing using Amazon's manage experiments. This allows you to make data-driven decisions by reviewing detailed reports on customer interactions. Links :Website  : https://www.veryplants.com LinkedIn : https://www.linkedin.com/in/jordansocran/?originalSubdomain=caEmail      : Jordan@veryplants.com  Want To Level Up Your Business? Register With Our SponsorsViably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends  and start your application today.

In this enlightening episode, Audrey "Tech Diva" Wiggins sits down with Mon Cheri Davenport, computer science and patent expert, the innovative founder of Juicy By Mon Cheri. How we present ourselves is part of our brand.Meet Mon Cheri Davenport. She is the visionary founder of Juicy by Mon Cheri, a skincare brand celebrated for harnessing the healing powers of black seed oil. Known as the Black Seed Engineer, she has dedicated her career to unlocking the benefits of natural carrier oils. Her products help clients achieve healthier, more radiant skin without relying on harsh chemicals or synthetic ingredients. Juicy also provides a holistic approach to skincare that not only improves skin health but also promotes overall well-being.Mon Cheri is also the author of the acclaimed book Healing Your Skin with Natural Carrier Oils, where she shares her expertise and passion for natural skincare solutions. She is also known for the Moks Nix Live Game Show.Tune in to learn how to elevate your skincare routine and embrace a more radiant you!Experience Juicy by Mon CheriOrder products on her website, Walmart.com, Amazon Canada and Japan.www.byMonCheri.comJuicy by Mon Cheri is addressing the need for natural, effective skincare solutions. Our products, featuring the healing powers of black seed oil and other natural carrier oils, help clients achieve healthier, more radiant skin without relying on harsh chemicals or synthetic ingredients. We aim to provide a holistic approach to skincare that not only improves skin health but also promotes overall well-being.Podcast With Your Juicy SelfSend us a Text Message. Buzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Get Quality Podcast Guests NowKeep your podcast schedule filled with quality guests from PodMatch.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.Please Rate & ReviewVisit Our Parent Company Altogether Marketing LLC

Loved the episode? Wanna share your thoughts? Send me a message here!For Sponsorships and Advertisement OpportunitiesEmail Chanalechanalesings@gmail.comThis episode has been sponsored by The Heartland Initiative and 1JShttps://www.heartland-initiative.co.il/Become a delegate! Deadline 8/30https://1jstate.com/Visit our Advertisers!Sign up for Daily Givinghttps://dailygiving.org/weeklysqueeze...Order Queen Tulsi!Queen Tulsi: Nature's Stress Relief www.carolinebasshealth.comUse exclusive code QueenChanale for 15% off!Watch The Podcast On Youtube!SUBSCRIBE TO YOUTUBE:https://www.youtube.com/@ChanaleSingsThis episode has been sponsored by The Heartland Initiativehttps://www.heartland-initiative.co.il/Visit our Advertisers!Sign up for Daily Givinghttps://dailygiving.org/Order Queen Tulsi!www.carolinebasshealth.comFollow Joseph Cohen:https://www.youtube.com/@Israel_Advocacyhttp://www.israeladvocacy.net/Sponsor an IDF BBQ: (WRITE CHANALE IN NOTES)https://my.israelgives.org/en/fundme/patriotsOrder “Testimonies Without Boundaries” on AmazonLink to Amazon US:https://rb.gy/i8tcejLink to Amazon UK:https://rb.gy/4eoofnLink to Amazon Canada:https://rb.gy/uus0jkJoin The Weekly Squeeze Whatsapp Chat:https://chat.whatsapp.com/I7fhs9clBTi3Vc9SJv2yxUFollow My Beautiful Land Of Israel On Instagram:https://www.instagram.com/mybeautifullandofisraelListen to Chanale's music!https://open.spotify.com/artist/1uBRKUZIzJB4FEbAjjgQAg?si=lWFZjdQzT-yXXDbafRaaxQSupport the Show.Support the Show.

Loved the episode? Wanna share your thoughts? Send me a message here!For Sponsorships and Advertisement Opportunities Email Shlomo Buzaglo hello@zagcreative.netWatch The Podcast On Youtube!SUBSCRIBE TO YOUTUBE:https://www.youtube.com/@ChanaleSingsThis episode has been sponsored by The Heartland Initiativehttps://www.heartland-initiative.co.il/Visit our Advertisers!Sign up for Daily Givinghttps://dailygiving.org/Order Queen Tulsi!www.carolinebasshealth.comFollow Joseph Cohen:https://www.youtube.com/@Israel_Advocacyhttp://www.israeladvocacy.net/Sponsor an IDF BBQ: (WRITE CHANALE IN NOTES)https://my.israelgives.org/en/fundme/patriotsOrder “Testimonies Without Boundaries” on AmazonLink to Amazon US:https://rb.gy/i8tcejLink to Amazon UK:https://rb.gy/4eoofnLink to Amazon Canada:https://rb.gy/uus0jkJoin The Weekly Squeeze Whatsapp Chat:https://chat.whatsapp.com/I7fhs9clBTi3Vc9SJv2yxUFollow My Beautiful Land Of Israel On Instagram:https://www.instagram.com/mybeautifullandofisraelListen to Chanale's music!https://open.spotify.com/artist/1uBRKUZIzJB4FEbAjjgQAg?si=lWFZjdQzT-yXXDbafRaaxQSupport the Show.

Loved the episode? Wanna share your thoughts? Send me a message here!The Weekly Squeeze is coming to Youtube!Watch The Podcast On Youtube!SUBSCRIBE TO YOUTUBE: https://www.youtube.com/@ChanaleSingsFor Sponsorships and Advertisement Opportunities Email Shlomo Buzaglo hello@zagcreative.netSponsor an IDF BBQ: (WRITE CHANALE IN NOTES)https://my.israelgives.org/en/fundme/patriotsOrder “Testimonies Without Boundaries” on AmazonLink to Amazon US:https://rb.gy/i8tcejLink to Amazon UK:https://rb.gy/4eoofnLink to Amazon Canada:https://rb.gy/uus0jkJoin The Weekly Squeeze Whatsapp Chat:Join NowFollow My Beautiful Land Of Israel On Instagram:Instagram - My Beautiful Land Of IsraelAdvertisers: Grab a ONE MINUTE SPOT on the podcast:Buy Gear For IDF SoldiersPitch in for HELMETS: (WRITE CHANALE IN NOTES)Donate HelmetsIsrael is BURNING from wildfire terrorism!Help Equip The Civil  Squads With Fire Protective Gear

Guest Introduction Jon is a former Amazon marketplace executive, current 8-figure Amazon seller, and Partner at Color More Lines, where he provides full-funnel digital marketing solutions for high growth brands. In addition, Jon authors the widely popular Best@Amazon newsletter, a weekly newsletter for the Top 1% of Amazon Sellers. Jon started his career in M&A advisory with KPMG, spending 9 years serving Fortune 1000 companies, before joining Amazon, where he served as Head of 3P Marketplace for Consumer Electronics on Amazon Canada and worked directly with the top 1% of third-party Consumer Electronics sellers.Highlight Bullets> Here's a glimpse of what you would learn…. Strategies for improving cash conversion cycles and growth hacks for scaling brands to eight figures and beyondChallenges and future outlook for Amazon sellersImportance of financial literacy and financial management skills in e-commerceOptions for funding and capital advisory for Amazon-based brandsFinancial challenges faced by Amazon sellers and the impact of working capital on cash flowVarious funding options for Amazon sellers, including revenue-based loans, merchant cash advances, and asset-based lendingLeveraging a line of credit to fund inventory and allocate capital elsewhere in the businessManaging working capital, negotiating with suppliers, and leveraging credit card ad spend limitsStrategy for running Google and Amazon ads for private label businessesFractional CFO services, Prism software tool, influential books, favorite software tools, and respected figures in the e-commerce spaceIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Jon Derkits, an experienced Amazon seller and partner at Color More Lines. They delve into the intricacies of managing working capital, optimizing cash flow, and scaling Amazon brands. Dershowitz shares insights on negotiating with suppliers, leveraging credit for ad spend, and the benefits of a diverse traffic strategy. He also discusses the use of Google and Amazon ads, the halo effect on Amazon, and the significance of financial literacy. Additionally, Derkits introduces Prism, a tool for Amazon analytics, and offers access at a discounted rate. The episode wraps up with personal recommendations and resources for listeners interested in e-commerce success.Here are the 3 action items that Josh identified from this episode:Action Item #1: Master Financial Literacy: Understanding the cash conversion cycle and the role of working capital is crucial for Amazon sellers. Take the time to educate yourself on these financial concepts to effectively manage cash flow and operational efficiency in your business.Action Item #2: Negotiate with Suppliers: Actively engage in negotiations with your suppliers to improve your working capital position. Request price reductions, extended payment terms, and damage allowances to free up cash that can be reinvested into growing your Amazon business.Action Item #3: Explore Funding Options: Investigate alternative funding options beyond traditional lenders, such as asset-based lending. Assess whether leveraging debt through a line of credit aligns with your business goals and financial strategy, but proceed with caution and strategic planning to ensure sustainable growth.Resources & Links SectionResources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comSellerboardCarbon6: PixelMePrismCharlie MungerSherlock Holmes by Arthur Conan DoyleSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Stephen Pope from My Amazon Guide. Today, I have the pleasure of speaking with Jon Dershowitz, a former Amazon Marketplace executive and a current eight figure seller. And today, we're going to be talking about some clever strategies for improving your cash conversion cycle, as well as some interesting growth hacks ...

Loved the episode? Wanna share your thoughts? Send me a message here!Sponsor an IDF BBQ: (WRITE CHANALE IN NOTES)https://my.israelgives.org/en/fundme/patriotsOrder “Testimonies Without Boundaries” on Amazon Link to Amazon US:https://rb.gy/i8tcejLink to Amazon UK:https://rb.gy/4eoofnLink to Amazon Canada:https://rb.gy/uus0jkIG: alonpenzel X: Alon Penzel Facebook: Alon PenzelJoin The Weekly Squeeze Whatsapp Chat:Join NowFollow My Beautiful Land Of Israel On Instagram:Instagram - My Beautiful Land Of IsraelAdvertisers: Grab a ONE MINUTE SPOT on the podcast:Email: Chanalesings@gmail.comWhatsApp for details: https://wa.link/efqjihBuy Gear For IDF SoldiersPitch in for HELMETS: (WRITE CHANALE IN NOTES)Donate HelmetsIsrael is BURNING from wildfire terrorism!Help Equip The Civil  Squads With Fire Protective Gear

Join us for an exciting episode where we uncover the latest and greatest from Helium 10. We kick off by exploring the top 14 innovative tools and features introduced this 2024, designed to give Amazon sellers a competitive edge. We highlight the platform's expanded capabilities to include the Amazon Brazil marketplace, making it easier than ever to tap into this emerging market through Amazon's Remote Fulfillment Program. Next, we introduce the powerful Product Launchpad tool, perfect for organizing multiple product research projects. Discover how you can track competitors, get AI-generated summaries, and even change Amazon prices directly within Helium 10. We also discuss the revamped Demand Analyzer tool and updated title length recommendations feature in the X-Ray tool, all aimed at enhancing your product research and listing optimization. Finally, we explore advanced features like the automation of Cerebro, available on the Diamond plan, and how it can save you time by tracking competitor activities and identifying valuable keywords. Learn about the new AI image generator in the Listing Builder tool, which allows you to create customized product images with specific instructions. We also cover Helium 10's new Listing Builder Scoring System that enhances Amazon SEO by providing a comprehensive score based on keyword usage and relevancy. Tune in to find out how these features can transform your Amazon selling experience! In episode 581 of the Serious Sellers Podcast, Bradley talks about: 00:00 - New Features in Helium 10 01:52 - Expanding Marketplaces With Helium 10 03:46 - New Tools for Amazon Product Research 08:32 - Helium 10 Niche Analysis and Features 13:09 - AI Image Generator in Listing Builder  18:19 - Tracking Competitors' Ads on the Product Page 20:48 - Helium 10 New Product Features 30:06 - Listing Builder Scoring System Overview 30:55 - Optimizing Product Listing With AI ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Did you know that since November of last year, Helium 10 has released 67 new tools and features? Today I'm going to go over my personal top 14 list of the best ones that can make you money right now, including one new tool that's going to make me over $3,000 for me on just one product alone. How cool is that? Pretty cool, I think. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world.   Bradley Sutton: What I wanted to do today was I wanted to pick, I tried to pick, the top 10 best ones that can help you immediately as Amazon sellers right now, just from what we launched this year. All right, but I couldn't keep it to 10. So we're going to go to 14. So this, basically, these are my top 14 new features just from this year in Helium 10 that I think can help you guys out and probably apply to the great majority of you. All right, like, like it's not just like, oh, only a few people can use this one or a couple of people can use this, and I think you guys will find benefit in a lot of these, and I want to start going over these one by one here. Number 14 is now Helium 10 works for Brazil. All right, so we have a lot of marketplaces that Helium 10 works in. We have, obviously, Amazon USA, Walmart, Amazon Canada, Mexico, Germany, Spain, Italy, France, UK, India, Netherlands, Australia, Japan, United Arab Emirates and now Brazil.   Bradley Sutton: So why is this important, though, is what changed on Amazon? Is you guys know about the Amazon North American fulfillment used to be called North American remote fulfillment. Now it's just called remote fulfillment, I believe, but that allows you, if you're selling an Amazon USA, it allows you to be able to just click a button and then your listings go live and are translated for Mexico, and then also your listing goes live in Canada if it qualifies. Well, now last year or early this year, Amazon changed it where now, if you are activate remote fulfillment, you have the option to sell on Amazon Brazil, which is an emerging marketplace in the Amazon ecosystem. So Helium 10 now works for Cerebro, Blackbox, X-ray, Magnet, Profits, whole bunch of tools. So, for example, I entered in this cooler bag my Portuguese is not great, that's what I'm assuming his is here into Cerebro and, as you can see, I get all these Portuguese keywords and some English keywords come up to of where this product is ranking. So, guys, this, the first part of this has nothing to do with Helium 10 is hey, go in and check, do you qualify to go ahead and open up your listings for fulfillment in Brazil? Now, how it works is Amazon will ship from your Amazon FBA USA inventory to the Brazilian customers and you're not having to pay any extra fees or anything like that. So, first of all, get your listings active over there and then go ahead and use Cerebro, Magnet, et cetera, to maybe optimize your listings. Maybe, if you don't like the translation, you might change the translation for the listings up a little bit, using what Cerebro is telling you, and then obviously put in the Keyword Tracker, et cetera. So that's number 14 on the list.   Bradley Sutton: Number 13 was a brand new tool that we launched. All right, so maybe some of you are doing multiple product research things at the same time. Right, if you do multiple product research things at the same time, you might have trouble keeping track of all your projects. Like hey, I'm uh, you know searching this in the home and kitchen category and I've got this one that looks like a good idea. I mean, you might have 10, 15. Well, now you can go ahead and organize all of them in product launchpad, which is a brand new net new tool to Helium 10. Now, this product launchpad allows you to go ahead and start different projects. Like here's one I had started a while back of coffin makeup shelves and gives me like aggregate numbers of what's going on in the coffin makeup shelf niche, what are the main keywords for these products. I can go ahead and add competitors to this. Like, hey, I want to start tracking this product and this product because they're part of the coffin makeup shelf ecosystem, the niche right and then, using AI, it's going to give me kind of like some summaries of what I have come up with in my product research. But the main part of this new tool is to just help you organize all of your projects so that you might want to not forget about what you had done and you might want to come back to it. Like, maybe you decide to go forward with one project, like, hey, I'm going to make this coffin letterboard, but let me save that makeup shelf for later. Now you can go back to your projects and then also add products, add keywords to it and then see if the AI has any other advice based on best practices, on what the future of that niche is. So again, that's number 13 guys, brand new tool that launched this year called Product Launchpad.   Bradley Sutton: All right, number 12 thing of something brand new is you can change your Amazon prices inside of Helium 10. Let's say you're like, hey, you know what I'm not doing a prime, exclusive discount, but I want to go ahead and change my prices and just drop everything 50 cents because my competitor will now on your dashboard right, I think this might be for Diamond members and up you can actually change your Amazon price for your products without going into seller central. So you just go to the listing section of the SKU, zoom in here. I'm going to zoom in and you can see all of these little price fields. You can actually change your Amazon price right here inside of Helium 10. So that's number 12 in the list of new updates. Number 11 is the relaunch of an older tool that we used to have and now we relaunch is called Demand Analyzer. Let me give you a scenario here. Let's say you're searching for something on Alibaba, on whatever website Etsy, I don't care what website you're on. Did you know that the Helium 10 Chrome extension will work on any website to let you know something that's going on Amazon based on what you input? For example, I was searching at these crazy Alibaba companies that were copying my images for my coffin shelf and I was just curious what other things are these people selling in their Alibaba factory? And I went into this Alibaba factory page and I went to this category of letter boards, right? So, for example, what can I do here? Maybe I didn't know there was a such thing as letter boards, right? So maybe I'm wondering, hey, is there demand on Amazon for letter boards? Well, maybe in the past you thought, oh, okay, now I have to go to Helium 10, uh X-ray and be on Amazon and search letter boards and see what the search volume is. Or I have to go into Helium 10 Cerebro or Magnet. Let me see what are the related keywords. What is the search volume? No, you can actually do that right from here, so I can see here. This is like a pumpkin letter board, like you know, Halloween coming up and then maybe I'm wondering right now hey, is there any demand for pumpkin letter boards on Amazon? Well, let me go ahead and hit that and then I'll type in here pumpkin letter board, all right, and then analyze. Is anybody searching that? No, all right, I got to answer right away. It's something new and cool. But I see that there's an autocomplete says pumpkin, four letter boards, all right. So maybe I might want to look into that more. Maybe what about this one Hexagon letter board, hexagon shaped letter board? Is anybody searching? Oh, okay, there's about 50 people searching a month, but you see what I'm talking about here. You guys can now go on other websites and get product ideas and instantly see what is going on Amazon for that Um, and so I highly, highly recommend doing that when you get inspiration or ideas from other websites. All right, so that was number 11.   Bradley Sutton: Let's go to number 10. This is actually a newish, um, a newish thing that has been updated and this is in X-ray. Do you ever think about how long should my title be? Now, I know Helium 10 has scoring systems and stuff, but it's based on like overall best practices, right? Uh, as I've always trained you guys, I hope you guys follow the training videos. It's not one size fits all as far as what goes best for how long your title should be across the board on Amazon. I've always said look at the niche theme. What are some of the main players in your niche doing on page one, you know? Then you know, hey, if everybody's got long titles, well, it looks like long titles actually are a good thing for this niche. Maybe you're in a niche where there's shorter titles that work better, all right. So now how can you go ahead and figure that out? Well, you can go into X-Ray and then right here at the very top, you see you're going to have an average title character count. You guys see that there? Average title character count of the top 20 products on the page and so you can see in collagen peptides, oh, it looks like most people have long titles because the average title character count is 167. I can put my mouse here and I can see, all right well, of those top 20 products, what kind of distribution I can see. Wow, look at this. 65% of the top 20 products have titles between 180 and 200 characters, right? So I'm like, oh wow, definitely, long titles are working really well in collagen peptides. So if I'm going to start a collagen peptides product, let me go ahead and, you know, maybe put my title out 190 characters or so. Now let's go to the flip side. Let's look at this one accordion. All right, this is the accordion search term on Amazon and take a look here. What's the average title character counts. It's 110 way different than collagen peptides. Let's take a look at the distribution here. Look at that. Half of the listings on the top 20 have only between a 99 and 119. Okay, uh, limit, all right. So almost nobody has longer titles. Most people have you. So you see how it's different based on the keyword and based on the niche.   Bradley Sutton: So this is not new, this strategy of, hey, look at what kind of titles people have. But in the past, what did you have to do? You would just have to kind of like eyeball it, right? Hey, let me look. Ah, it looks like they have long titles, but how, how many characters would you really know? Now you can see the title character count of every single listing on page one to see what your competitors are doing. Next one we are now in the top 10. Number nine I don't have a screenshot of because this is I don't sell in Europe, but Helium 10 inventory management historically only worked for Amazon USA and this year we launched it now for Amazon Europe, and so there's still a lot that we're working on for there, like you know, trying to integrate pan, pan EU uh forms of FBA, distribution and velocity. So, guys, if you are in Europe and please take a test drive of our Helium 10 inventory management, let us know what you like, let us know what you don't like, so that we can tailor it to your needs. All right, so that's number nine. Uh, number eight is not actually a new tool but a relaunch of a feature. You guys remember the Helium 10 Elite program we've had for years, but for over a year it was fully closed, like you could not get into Elite even if you wanted to, unless you were like a Supercharge member, like, like. Elite is actually part of the Supercharge program, but elite as an add-on just couldn't do it for almost a year. Well, we relaunched it this year and it has a lot of cool new features. So, for anybody interested in like a one-on-one call with me, a one-on-one call with Carrie, Elite members can do that once a month. Do you want to meet with other high level sellers once a week on zoom in round tables that aren't recorded so you can talk about anything and everything you want. That's available for a Helium 10 lead. Do you want to do quarterly workshops around the world and be able to learn from a high level speakers? We just finished one a couple a few weeks ago in Spain.   Bradley Sutton: The next one is going to be right before Amazon accelerates. So if you sign up for Elite, you get to go to that one. It's going to be Kevin King as a speaker and destiny with Sean. We're going to have meals and networking and a lot of prizes and a lot of cool things and a lot of learning. Obviously, for those two, um, it's going to be on. September 16th is the next one. That it's going to be, like I said, in Seattle and maybe another one later on this year in Milan, Italy. I'm not sure yet, but we've got those. We've got monthly trainings with Kevin King and expert guests online where you can ask them live questions and you can learn from like high level things that's not normally in like a podcast episode or something like that. You get exclusive first access to tools and then the new price. Instead of having it being a separate Helium 10 plan like it was before, it is now just an add on. So if you've got a Diamond plan, you can just add on Elite for only $99 a month. All of that, what I just mentioned, only $99 a month, and a lot more. There's monthly Zoom calls with Kevin King, there's a private Facebook group. The list goes on and on. So, guys, I highly highly recommend giving that a spin for a few months. Helium 10 Elite if you've got the Diamond program, you can just add it on for only $99. All right, so that was the number eight thing.   Bradley Sutton: Number seven is an AI image generator. All right, AI image generator this is living inside of Listing Builder. All right, so you go into Listing Builder, go into any of your listings and then hit generate AI images. And then this is super cool because you just put you know, you upload, like your maybe stock image of something or a white background or whatever, and then you put in your instructions of like hey, I want to see this. Uh, here's an example here. I want to see this product in a cozy, dim and inviting home setting, resting on a table, various natural elements around you and this is a candle, right, and you can see that this is all AI generated, what this came up with. I've done this with my coffin shelf listings a lot as well, and the cool thing about it is you can do this for different Amazon assets. Like, for example, if you are doing a main, if you're doing a main image or a regular image on Amazon, what kind of dimension should that be? It's a square right. You should probably have it 1600 by 1600 at the minimum. Or you can actually do a custom size, like for whatever reason. You have some custom uh image that you want to put on your website or something you can put the custom size Uh. Let's say, you want to do something for Amazon post. Amazon post should be 640 by 640. There is a preset for that. What if it's an A+ logo image, that's actually a banner size image, or it's 600 by 180. You can go ahead and have the AI create an image based on your regular image, but now it's made for Amazon A+ content, and the list goes on and on of different sizes and different things you can have. So I like using it for the Amazon post, especially since in Listing Builder we have an Amazon post caption generator. So, as you know, for Amazon post, you should be doing one per day for each of your products. Well, maybe you didn't take 365 images of your product, uh, you know, when you did a photo shoot. So how are you going to do 365 different images in a year? The answer is with Helium 10's AI, you can go ahead and create 365 versions of a certain image, and then who wants to write 365 different captions that relate to that image? Nobody wants to do that, I hope, right. So again, you can use Listing Builder AI and it will go ahead and generate as many captions for your product as you want. So now it's kind of like Amazon post made easy. So that's another cool feature that Helium 10 released this year. That's number seven.   Bradley Sutton: All right, now we're getting into the top six. Uh, okay, so top six for new features of 2024 for Helium 10 is Freedom Ticket, all right. So Freedom Ticket is the number one course for Amazon sellers out there and a lot of you who are watching this. Maybe you're already Amazon sellers. That's fine. It's a great refresher course or you could share it with your teams. A lot of bigger Amazon companies use the Freedom Ticket course to onboard their new employees, to train them on the Amazon. It's not just oh, here's how you do Seller Central and stuff. It's like explaining the concepts behind Amazon. We've got tons and tons of modules here. There's about 20, 30 hours of training that we have in the Freedom Ticket and we're constantly updating it. That's a new update too. This is version 4.0. We've made three versions before, from 2017 up until 2021, 2022. And now this is version 4.0. Just film this year in 2024. And every month we're actually adding, with a live workshop, a new module so that you're always guaranteed to have the best information in 2024. For example, some of the things that we just did a couple of weeks ago, we had a virtual workshop on how to set up TikTok shop. That's all the rage these days TikTok shop, right. In a couple of weeks, we're going to be talking about advanced brand building, all right. So all of that is going down inside the Freedom Ticket program. Huge, it takes a lot of work, guys, to make an entire A to Z Amazon course and a lot of work, a lot of money, and so that's a big update that we have Freedom Ticket 4.0. Platinum members have access to it, Diamond members, obviously, Elite members all of you guys have access to Freedom Ticket 4.0. So make sure to take a look at that. So that is number six, all right.   Bradley Sutton:                                                                                        Now number five is another one. Um, that is going back to the Chrome extension. Now, this is, uh, pretty cool. Let me show you guys, what you can do here now. Uh, the first thing is, if you're in the search results of a page, all right. So if I'm in the search results of a page, I can now see the different placements of the PPC, for example, sponsor brand ads. Maybe there's some sponsor display on the end. Now, all of that is going to show up here in line. Before, only sponsored product was showing up. But look at this. You see these little widgets here that say SB. Well, those are the three sponsored brand ads that showed up on the top header. Uh, what about sponsored video? That's going to show up here. Sponsored product is also going to show, uh, up over here. Uh, is so. Does something have Amazon's choice? We'll show that, um, over here. So be looking at that. You can see all the now, all the uh, start tracking all the different placements on the page for sponsored ads. All, right, now what about? If you're on a product page itself? Let's go like, like, maybe your own product page, like, hey, I want to know what listings on Amazon are advertising on my page, right, cause you know there's sponsored display ads here? Uh, there's, there's going to be, uh, this sponsor brand section. Um, there is your, your favorite brands. That comes up at the or not favorite brands, but, like similar brands on Amazon, shows up on the very bottom. All these things are ads writing on your page and you want to start tracking. Say, hey, who is showing up on my page, right? Well, now you can do that by hitting the Chrome extension, going into X-ray. Look at all these ads. So, all the different variations are going to show up here, all the different ads. You know this. This is the similar brands on Amazon. Here's sponsored product, there's going to be sponsored display, so now you can start tracking. I could just download this with one click, export it to an Excel file and now start tracking daily or maybe weekly. Hey, who is bidding for placements on my page? And maybe you want to target them right back right. Or maybe you know track who are the ones that stay there the longest? And hey, those guys might be having success stealing a couple of my sales. I got to figure out what they're doing. That's working right, all right, so that is something that, again, is available for all plans. I think super, super cool. That's why I had it in the top five of new features. Bradley Sutton: Okay, so now we are in the top four. Let me ask you guys I hope that part of your SOP for Amazon is to create or to run Cerebro on your product versus your competitor's product, maybe once a week, maybe once a month or whatever. And the point is, when you're running that over and over again, it's like hey, you just want to make sure, uh, are your competitors not getting sales from keywords that you're not getting sales from? Like, maybe they discovered a new keyword that they're ranking highly for that you're not ranking at all Right. So, so obvious. We've always told you, hey, you should be running Cerebro every now and then. Now, that's all fine and good If you've got one product right. You got one product, five competitors, we're all good to go right. But what about those If who've got 10 products? And having to run Cerebro on those 10 products and your 50 competitors? What if you've got 100 products right? That's a very tedious process. That's almost a full-time job for somebody, but you still got to do it because you got to make sure that you're keeping up with the Joneses, right, make sure that you're keeping up with all their keywords. Well, you can now automate that with Helium 10. All right, so this is the number four coolest new feature that we've launched in 2024 is kind of like the automation of Cerebro, and where that is in your dashboard. I believe this is for the Diamond plan, only so far. The first step is you have to make sure that your main competitors you're tracking, all right. So how you can do that, let me just show you. You go in, make sure that you have your child level set up in your or you're on your child level category here in your dashboard and then, for example, you just hit expand right here, which is the arrow right next to there, and then hit competitors. Now make sure you have got your main competitors right here. All right, these are your main competitors. And now, once you do that, you can actually not only first of all, this is not even this was another new feature, but I didn't even add, it, didn't even make my top 14 lists but you're going to be able to get notifications on hey, is my competitor changing their price? Is my competitor changing the number of variations they have? Are they running a coupon or did they take off a coupon? Et cetera, et cetera, et cetera, et cetera. You're going to get notifications on that. But the cool thing that this one is this is why it's number four is I'm going to automate the Cerebro.   Bradley Sutton: You go to insights and then I am going to create a new insight and it is going to be a keyword insight, keyword suggestions based on my competitors. And then, once I hit that, I go here and these at the very bottom this are the settings that I could do. I could do a specific product or I could do it across the board. For all of my products. I can say, hey, it's basically a mini cerebral. I can say, hey, I want to look at keywords that are at least 500 search, 400, 300, whatever you want, and then where my product rank is All right. So for this one I would change. I would do two different insights, guys. This is how I have it set up. I would do one insight where it says where my products rank is zero minimum, zero maximum. What that means is I'm not ranking at all in the top seven pages, right? And then the number of competitors ranking for the keyword is minimum one and they are ranked, let's say, between one and 40. So what does that mean? What does that gibberish? I guess that means that basically says hey, Helium 10, run Cerebro on my product and my competitors every day, every week, whatever, and look for any keyword that's at least 500 search volume, where I'm not ranked at all, but my competitors are ranking on page one. Boom goes to dynamite. You're getting a notification whenever your competitors are getting sales for a new keyword. That's basically, in a nutshell what that is. Another one that I would do is I would say where my products rank is between, let's say, 50 and 306, and my competitors product rank is between one and 40. What does that mean? That means, hey, I'm ranking for this keyword, but I'm on like page two, three, four, five, six, seven, but my competitor is on page one. Don't you think that's a valuable keyword to know about this, guys? I can, I could, I could have spent this whole show talking about how valuable that is all right. That right there is enough for Diamond package by itself, just because of the time it saves. Now, if you're a Platinum member and you're wondering, is that worth it for you and you've only got one product, I'm no salesman, guys, but let me just tell you no, it's not worth it. Don't upgrade to Diamond just to get this feature because you're lazy, all right. And if you're lazy, go ahead and you're proud to admit you're lazy and you need Helium 10's help to help with a 30-minute job once a week or a 20-minute job. Go ahead and admit it. We'll be glad to take your money as a Diamond member. But as a realist guys, don't do that. But if you've got five products. We're not talking about a 30 minute job anymore. Now we're talking about a three hour job. What if you've got 20 products? Now we're talking about an eight hours a week job that Helium 10 can automate with the click of a button.   Bradley Sutton: So now you can see why. You know, like, how beneficial it is to have Diamond plan based on how many products you have. This is when you're going to need that, all right, so that's pretty cool. That is the number four new feature from Helium 10. Now, uh, here is another, in my opinion, game changer. Now we're in the top three, okay, the top three of new things, and let me just show you. This is like super, super cool, and this is only if you have brand registry, All right. So hopefully you guys have brand registry, right, but basically it's linking brand analytics to the Chrome extension. So now you can see for last week, what were the top three products clicked on that had the most clicks out of any product for this keyword. After somebody searched for this keyword, what were the three products that were clicked on most. This is not some Helium 10 algorithm or estimation. This is literally direct from Amazon, all right, and so you can see here it's going to say ABA most click, number one, ABA most click number two and ABA most click number three. Now the thing that is also beneficial is don't always think that just because it's the number one most click product that it's going to have the most conversions or sales. Like, watch what happens when I put my mouse over the number one clicked coffin shelf, it says CVR 0%. What does that mean? That means that's not conversion rate, that's percentage of the conversion. So actually last week the most click product of coffin shelves got zero order. So now, all of a sudden, that maybe have my creative juices flowing. I'm like, hmm, why are people clicking on this? Maybe they think that's interesting, this product, but then what's wrong with the product page that nobody's buying it. And then I go to the second one and put my mouse over all right, ah, this product was a number two most clicked, but it had 20%. I don't know if you guys can see that there it had 20% of the sales for this keyword. So actually, the number two guys, the one I got to worry about, I'm like man, this guy got 20% of the sales, right. So this, guys, I hope changes the way that you look at search results. It's not just about who's ranked at the top one or two or three. Now, I know in this situation actually hold on. Look at this Is the number one most clicked product, the number one organic position? No, it's not. This is a sponsored placement. Where is this product showing up? This product is one, two, three, four. The number one click product was the fifth sponsored or the fifth organic position. So you can just get so much knowledge and ideas about what's going on in the niche just by looking at these search results that you maybe you didn't have before. Okay, so really, really cool guys. Whenever you're searching on Amazon, take a look for those blue bars that say ABA most click one, ABA most click two, and you'll be able to see that.   Bradley Sutton: So now we are at number two, and number two is something that might have just saved me $6,000. That's why I put this as the number two new feature. Now here in the Project X account I don't have. I don't have it because not every account is going to have it. But what Helium 10 is doing is we are monitoring all of your products and if we notice you have got a product that is at the border of one of the Amazon size tiers and what are Amazon size tiers? That's like standard size, large standard size, standard oversize, bulky oversize, all those things right. If you are within one inch of one side of changing that, all right, if you are within one inch of one side. Basically, what's going to happen is we're going to send you an alert and say, hey, did you know that for blankety, blank product, if you just decrease the length by one inch, you are going to go from large standard size to standard size. I got one of these notifications in one of my accounts, guys and that one inch. Can you guys guess how much per unit I would save? And healing tends to show me $2 and 75 cents. That's the difference to go from large standard size to standard size or whatever it was, 2.75 per unit. Now do that math, guys. Let's say you are selling 10 units a day of this product. All right. That means that every day, like let's say the next time, you do a production run and somehow you're able to lessen the size of the package by one inch, that means every day. If I do this, which I am going to do. I am going to do it on my next product when I reorder this product. I'm absolutely doing this. I could save $27 a day just with that one inch savings. Now, times that by a full year, that is $3,650. I'm saving just by changing my package and I never would have known that unless Helium 10 told me. So that's what you guys should do, guys, is go into your alerts. This is Platinum, this is Diamond. It doesn't matter what account you have. This is number two, because this brings you like ridiculous amounts of money. Go to your alerts page and look at the very top left where it says overview. Everybody do that right now and you guys tell me if you have anything. I hope that nobody has it here. Like it actually kind of hurts to know that I've been wasting money for this long. Very few people are right there on the border of within one inch, but, like I said, my other account absolutely had it. Take a look under overview, right under, where it says Buy Box. If it has size tier optimization alert, you're going to see it right down here in this section, all right, so take a look. Everybody's listening to this podcast. Everybody's watching this live right now watching this on YouTube. Pause this, go to your alerts page and see if you have one, and it's going to be a game changer for you guys, like that's probably the most valuable alert we've come up with in years. All right.   Bradley Sutton: So now we have come to the number one new tool or feature alert that Helium 10 has created, and that is the Listing Builder scoring system. Okay, so this is something that people have been asking us for years and I've kind of wanted Helium 10 to do ever since I was doing SEO tools for the blogs, when I used to write blogs for Helium 10 years ago, where we had a scoring system where it says based on where I use my keywords right and based on how many times I have it and what's the relevancy, uh, to the niche, um, what kind of impact it's going to have on your score right, and that really you know the higher the score. Theoretically usually it's not a hundred percent. Nobody knows the Amazon algorithm a hundred percent but it's going to give you a better chance to rank. It's going to get give you a better chance to get sales. So, for example, I just create a full listing inside of listing builder for a brand new product I haven't even launched yet, but I create it and listed, but I actually use the AI to help me create it. But now I put all of the phrases in Helium 10 Listing Builder and I can see based on the competitor performance score. This is nothing new. This is actually the same score that you have in Cerebro. It's the last column in Cerebro. But once you put your competitors now I can see, hey, which are the most important keywords for my niche that my competitors are getting sales from. And then I can see oh, shoot, I already dropped off. I was number one a few days ago when I created this listing, but now I can see my score is 194,000. And then number one in my niche is 198,000. So I still have to maybe tweak my listing a little bit more to try and up my score. I could see what all my root keywords are. You've always been able to do that in listing builder, where we show you the one word roots. Now we can show you the two word roots that are showing up, the three word roots and more. Okay, take a look down here. I can actually go to my keyword performance score and see what's going into the score. I could open up competitor comparison and take a look.   Bradley Sutton: All right, how do people have these keywords phrases in their listings, like, for example, let's look at the most important keywords, which is sorting it by competitor performance score, and I can see here here is a keyword that most people it's actually the most important coffin letterboard. Without a space between letter and board, and I can actually see wow, this product doesn't even have it in their title. They've only got it as a phrase form in their bullets. This coffin letterboard doesn't have it anywhere in their listing. So maybe this is an opportunity. Most of these competitors don't have it. Only two competitors have coffin letter board in their title. So there's an option. This is obviously not an important keyword to my niche. That's why the score is low. But coffin cooler, if I look here, not one of my competitors has coffin cooler in their listing in exact form. So now I, with just in seconds, I get I get insight into wow, if I put coffin cooler in phrase form, I'm going to be way more relevant to Amazon algorithm compared to my competitors. I can just see that at a glance. What if I want to see like, hey, what about? How am I doing on certain root phrases. How about words in my listing that have coffin? Wow, there's 27 words that were important to my niche that have the word coffin in it. How do I have it distributed? Oh, wow, look at all these keywords I don't have anywhere in my listing at all. Maybe I need to put it into my description, I need to put it in my bullet points. I mean, the list goes on and on. Guys, this Listing Builder scoring system is something a team worked on for months. I worked on the scoring part also for months. I created like over a hundred listings and I tested micro changes to make sure. Hey, is this scoring system based on what actually moves the needle for Amazon ranking? If I just put one keyword in a different place, is that going to, obviously, or is that going to instantaneously bring me to page one and get me a billion dollars for the sales? No, probably not. But these little micro changes, these are the things that give you a leg up on the competition that they're probably not doing, unless they're using Helium 10 to really see how they can optimize their listing for the Amazon algorithm, and I've been testing this. Like I told you, I'm launching four new products the last few weeks. All of this worked. Guys Like I'm just crushing my launches, getting to page one for all of my main keywords. Thanks to this.   Bradley Sutton: All right, guys, thank you so much for joining us. Hope this was helpful. Those of you who are Helium 10 Elite members and those of you who are Serious Sellers Club members you get this every week, so make sure to tune in next week. If you're Elite member and you're not getting the invites for these calls, let customer support know. And for the rest of you who are Platinum, Diamond members, you are going to get access to this monthly call sometime in August. So we'll do another one of these sometime in August with a new training tip and a new Ask Me Anything. Thank you, guys so much and have a great rest of your day. Bye-bye now.

Welcome to Managing the Mess, board games that need better box inserts. Besides each of us sharing five games we think need a component control upgrade we also have a lot of game plays to talk about including many first time plays of some of the hotness we brought back from Origins. As for reviews, we've got three: Guild Academies of Valeria from Daily Magic Games, Sentinels of Earth Prime from Green Ronin, and Panda Royale from Level Up Games Tabletop Bellhop Gaming Podcast Episode 247, was recorded on July 3rd, 2024. Join us live on Wednesdays at 8 PM EST at https://www.twitch.tv/tabletopbellhop Detailed show notes with links to everything we talk about: https://tabletopbellhop.com/episode247 Disclosure: Links may be affiliate links. As an Amazon Associate, we earn from qualifying purchases. Games mentioned may be review copies provided by publishers. (00:00:00) Checking in (00:01:49) Ask The Bellhop (00:41:04) A Word from our Sponsor (00:42:46) The Bellhop's Tabletop (01:09:11) The Game Room - Guild Academies of Valeria Unboxing Video https://youtu.be/2V2Hy31zUS8 Pick it up on Amazon in the US https://amzn.to/4crcTML or Canada https://amzn.to/4csuGTL Check out our other Valeria reviews on the blog https://tabletopbellhop.com/search/?q=valeria The Tabletop Bellhop Discord https://discord.tabletopbellhop.com/ (01:26:19) The Game Room - Sentinels of Earth-Prime Pick it up on Amazon in the US https://amzn.to/3RS7m9F or Canada https://amzn.to/3RVF3Ht Or head to Green Ronin where they have the base game and all the expansions: https://greenroninstore.com/collections/sentinels-of-earth-prime Check out the Sentinels of the Multiverse series of games https://greaterthangames.com/product/sentinels-of-the-multiverse-definitive-edition/ (01:45:15) The Game Room - Panda Royale Pick it up on Amazon Canada https://amzn.to/3RVF3Ht Or grab it directly from Last Night Games https://lastnightgames.com/games/panda-royale.html Check out Last Night Game's other games https://lastnightgames.com/games.html (01:58:39) End of Shift (mailto:sean@tabletopbellhop.com) If you enjoyed the show be sure to tip The Bellhop https://www.patreon.com/tabletopbellhop FIND US: Webpage: tabletopbellhop.com Newsletter: newsletter.tabletopbellhop.com Merch tabletopbellhop.com/merch Discord: discord.tabletopbellhop.com Facebook: facebook.com/tabletopbellhop/ Instagram: instagram.com/tabletopbellhop/ YouTube: youtube.com/tabletopbellhop Twitch: twitch.tv/tabletopbellhop Mastodon: dice.camp/@TabletopBellhop Blue Sky: bsky.app/profile/tabletopbellhop.bsky.social

Alex speaks with Kevin Erdmann about how zoning, the 2008 economic crisis, and the desire to live away from "those people" is effecting the state of housing today.  Episode Notes: Kevin's page at the Mercatus Centre: https://www.mercatus.org/scholars/kevin-erdmann The Erdmann Housing Tracker: https://kevinerdmann.substack.com/  Kevin on X: https://x.com/KAErdmann?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor  Kevin's book "Shut Out" on Amazon Canada:  https://a.co/d/gIh82Og 

Sea 4 Ep 13  “Amazon Dups, Ooops  and Dating?”  5/30/2024   So Scotty O got out of the office again as he went to the Excellence in Ecommerce conference in Seattle. All the big names were there from Analytic Index, Quartile, Channel Bakers and more! Scott recorded some great stuff from the gang at Quartile, on off shore support, Amazon advertising with fun dating analogies and some other juicy nuggets on Sponsored Products and other cool Amazon Ads stuff. We talked about Amazon Canada, Philippines and how to buy a garbage can. Sounds about right for us! Summer Jubelirer, Scott Ohsman and Hayley Brucker! Always Off Brand is Ecommerce Simplified, Learn & Laugh!    QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/   Guests:  Drew Hall  LinkedIn: https://www.linkedin.com/in/-drew-hall/   Martin Zerrudo LinkedIn: https://www.linkedin.com/in/martin-zerrudo/   Cormac McCooe LinkedIn: https://www.linkedin.com/in/charles-mccooe/   Website: https://www.quartile.com/ HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.    

Matt speaks with Ethan Nadelmann about drug decriminalization, legalization, and the slow end to the drug war in Canada and the United States, and how successes and failures in both countries compare to those abroad. Episode Notes: The Drug Policy Alliance website: https://drugpolicy.org/ Some history on Portugal's Drug Harm Reduction Programs: https://americanaddictioncenters.org/blog/portugals-harm-reduction-policies  Philip Owen's obituary highlighting some of his successes in Vancouver as mayor: https://vancouver.citynews.ca/2021/10/02/dtes-philip-owens-four-pillars//  Larry Cambell's call for opioid legalization: https://globalnews.ca/news/3260074/make-prescription-opioids-legal-says-senator-and-former-mayor-larry-campbell/  "Nudge: Improving Decisions About Health, Wealth, and Happiness" on Amazon Canada: https://a.co/d/36Y1M4L  Peltzman's original article studying drug availability: https://www.jstor.org/stable/1830639  Ed Preble's "Taking Care Of Business": https://doi.org/10.3109/10826086909061998  

Fort Nelson fire, Amazon Canada unionization, Roger Corman obituary, Northern Afghanistan floods, Pig kidney transplant obituary, Horse export ban, GPS breakdown and more

Have you ever wondered what it takes to build a brand that thrives in the crowded e-commerce marketplace? Janelle Page, a brand-building expert, joins us today to unfold the strategies behind her success. She's the mastermind who's been turning heads with her product launches, teaming with celebrities and YouTubers to elevate brands to unprecedented levels. Janelle breaks down the art of weaving brand identity and storytelling into products that not only look good but solve real-world problems. From stylish protective eyewear to celebrity-backed health supplements, tune in to learn how Janelle's approach is revolutionizing the industry. When it comes to spreading the word about a brand, influencer marketing is the game-changer. In this episode, we dissect how to navigate through this landscape, striking genuine partnerships and leveraging platforms like TikTok and Amazon to maintain brand momentum. We get into the nitty-gritty of budgeting for influencer campaigns, the secret sauce of engaging organically with online communities, and the savvy of paid advertising to funnel traffic. Whether you've got a hefty budget to play with or you're scrappy and bootstrapping your way up, this episode is packed with actionable insights to help your brand shine. Beyond the confines of Amazon lies a vast expanse of e-commerce potential waiting to be tapped. This episode paints the transformative journey of Dolce Foglia, a brand that's soaring by mastering a clever blend of SEO and influencer marketing, with a strong B2B backbone. Janelle shares the blueprint for expanding into international marketplaces and prepping for the future of global online trade. If you're eager to discover the next chapter in your brand's story or just love a good entrepreneurial success tale, this heart-to-heart is your front-row ticket to inspiration. In episode 558 of the Serious Sellers Podcast, Bradley and Janelle discuss: 00:00 - Brand Building Strategies With Janelle 01:18 - Entrepreneurial Success and Brand Partnerships 08:36 - Influencer Marketing Strategies and Tips 15:27 - Choosing the Best Marketplaces for Launch 16:35 - Maximizing Sales With Amazon and Shopify 22:57 - Building Brands Through Storytelling 25:52 - Product Launch Strategy Without Revealing Secrets 31:34 - Expanding E-Commerce Success Beyond Amazon 31:58 - Expanding Amazon Brand Into Other Marketplaces Transcript Bradley Sutton: Today we've got Janelle back on. The show sold over 100 million dollars in her time on Amazon and other platforms, and now she's working with a lot of celebrities and YouTubers to launch their brands and she's going to share her best brand building strategies with you all today. How cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And, as we do, we start off these episodes with a serious strategy. And, as we do, we start off these episodes with a serious strategy. And one thing hope you guys know that in Helium 10, there is a full inventory management tool, and that's exactly how I am able to manage all of my accounts in just a couple of minutes a week, making sure I don't run out. I don't have too much inventory in Amazon. So if you guys want to find out more information about our inventory management, go to h10.me/inventorymanagement. And now we've got somebody who has done everything from inventory management to launching brands, to working with celebrities and whatnot. We got Janelle back. I believe this is the third time you're now on our show. Welcome back, Janelle. Janelle Hey, thank you, Bradley, it's a pleasure. I always enjoy shooting the bull with you and learning what you've been up to too. Bradley Sutton: I love it. I love it. Now. In the past, you've been on episodes. By the way, if anybody wants to check out her full backstory episode 294 and episode 401, you can hear about how she was working for companies that were doing nine figures a year on Amazon. We talked about stuff like my love for red iguana, uh, Mexican food from her, uh, salt Lake, uh, where she's at now. But we want to catch up because we haven't had you on since, like December of 2022. So you know, around that time, you were talking a lot about how you had done this crazy Shopify launch. I did $500,000 in a weekend and you were doing Kickstarter launches and stuff like that launch. I did $500,000 in a weekend and you were doing Kickstarter launches and stuff like that. So, since that time, what has been your? Janelle main things like in 2023 and now almost halfway through 2024? Wow gosh, I didn't realize it had been so long since we last talked. So last year I was saying 2023, I think I did over six or seven new brand launches and even like brand new brands and also new products, and they were all six to seven figure launches Shopify, and then we moved to Amazon. I've been partnering with YouTube, YouTube celebrities I guess we call them YouTubers and celebrities to build products and brands and that's what I've been doing. So I mean we could probably include links to a lot of those products or whatever would be the easiest way if people wanted to go check them out. But we did a power tool line Athena power tools. We've done more products with Matt's off road recovery If anyone's familiar with that YouTuber super, super fun channel. We did shop shades with John Malecki. He's an incredible carpenter, woodworker. Janelle He does like live edge furniture and those river tables We've launched these totally sexy like protective eyewear, personal protective eyewear Cause, like you know, safe is sexy and usually like the if you think about traditionally eyewear, like for people who are in the woodworking industry, they're like ugly, they're hideous, they're these big plastic goggles and nobody wears them. So you know, he even noticed in his own shop, like my people aren't wearing their protective eyewear. Heck, I don't even want to wear my protective eyewear. It was kind of a thing. So he came to me with this idea like I want to make, like you know, the Oakley or like the sexy shop shade. Janelle So maybe we'll throw some links because these products they turned out beautiful, the branding which you know I kind of love. That's why I'm seeing I want to make it super sexy. Super was a. Oh, Dr. Eckberg, we launched his supplement line, did incredible. So you've XCS. So I'll throw those links, cause I always think it's so helpful for people to see. I think when you you do a killer launch, you gotta have a killer video, you gotta have a great brand, the look and feel, the storytelling, and if they just go to my landing pages and check it out, I think maybe they'll get some ideas for their brands. Bradley Sutton: Okay, Now you know you're talking about brand building. That's actually part of your module that you recently recorded for the new Freedom Ticket 4.0. Anybody who's a Helium 10 member can go get that module. But what were some of the main points from there as far as brand building, and why do you think it's probably more important than ever before here in 2024 to talk about this subject? Janelle Yeah, definitely go check out the module, but for me, that's the only way I know how to build and sell brands. Is I build a brand Like I didn't come to Amazon, the traditional way that some people, like they use tools to look up, like what the top selling products are and they try to enter into, you know, the market and create something that already has search, demand, the customer and like thinking about, like a problem that I have. Or when I partner with, like, say, a celebrity or YouTuber, there's usually, like I was just saying with John, a problem that he wants to solve, like hey, man, I don't want to wear my personal protective eyewear because it's hot, ugly and I can't see through it and it's there's. I look like a goon and I'm on YouTube trying to look cool, so I don't want to wear this, so that's want to solve. I always tell someone if you've got a problem that you want solved, there's a chance that there's a lot of people like you out there that also want to solve that problem, and so that's how I approach a brand. Janelle Building a brand is first, let's solve a problem for a person, and I keep that person in mind Because then when you're trying to think well, which product should I launch next? It's like well, what other problems does a person a carpenter or woodworker have that I can solve? Because John is the avatar. He's intimately acquainted with all the frustrations or the opportunities within the realm of a serious or even just a hobbyist woodworker, and so you know the next product he starts talking about that he gets passionate about. He's like man, I want like a pocket chisel. You know like, yeah, you have like pocket knives that like you know like a switchblade or things like that, like guys like tools, it's like a power tool. But this is like not a power tool, it's like a cool like. Can you imagine having when you're doing woodworking, like a chisel is just kind of like a boring tool, but it's actually something they use a lot when you're doing like live edge type furniture work. So why not make a pocket ch almost like a switchblade? That becomes super cool and fun that people would geek out about. If you're a woodworker, you know, and so you have this ability to start creating stories and products to serve that person that you can geek out about. Janelle I just got off a console I was doing with a client that they own. Basically they're a wholesaler of ATV parts. You know the side-by-sides stuff like Polaris, St. Polaris, Hondas and stuff and they were asking for brand help because they're like we just feel like we're just hawking wares all day long. We really want to be a brand. So I spent the hour talking to them like how could this I haven't said the client name, but how could you become like the Tesla in the side-by-side space? That's what they want to be. They want to be the premium go-to innovation, like if, if you are into ATVs, this is the brand for you, because they have everything and anything under the sun and the way that they teach and educate and innovate is going to be, you know, heads up, shoulders above everybody else, instead of just selling a bunch of parts on Amazon or on their website. Janelle So that's what we're working to create. What's the story going to be? You know how do we convey that in our messaging. What's the look and feel like, who is our avatar? So we spent the whole time fleshing that out and you know they're excited now. Now they have a very clear direction on what type of content they're going to create, what type of ads, like messaging, to attract that ideal customer. And also we created a product roadmap for them. Like, where do we go next with our line extensions that will best serve this person that we now have in mind with everything that we do in our brand? So we create this movement kind of a thing. Bradley Sutton: You've talked about working with YouTubers, celebrities and stuff, and obviously I think when people come with that personal brand awareness, it's a leg up on the competitions. You've already got a bunch of raving fans and it doesn't necessarily have to be celebrities. Everybody might have some kind of specialty. I used to do the Zumba stuff and so I had probably a following on YouTube and stuff, and so that would have been something where, first of all, just like you said, I would have known the pain points that maybe other Zumba instructors had or people dancing Zumba, and then I already had the initial following. So I always think that if somebody does have something, yes, you should double down. Bradley Sutton: That being said, let's flip the switch. You know I'm sure you have clients who are not celebrities, so they're not YouTubers, they're not famous. So how do you and that's actually most of our listeners, you know potentially might not have a following? So if I'm just you know, joe entrepreneur, sally entrepreneur sitting out there listening to this podcast, how can I do what you just said? But where I kind of maybe don't have that headstart on the audience and the people who know me, etc. Janelle Love it? That's a great question. So, like there's people that you can hire that do this right and you can do it yourself. You can reinvent the wheel Like I have a vast network now. So when I am working with clients I usually will just be like hey, here's my guy that will build your influencer marketing program in-house. Like we're going to use him, like I have options, like we can do the training we can. I can show you how we've built it out and you know you can do this. Or I can bring in this guy and he will do it in three months and it's this amount of investment and you will have like a fully flown, blown out, like gifting program, influencer marketing program which, honestly today, like it's the fastest way to grow a brand like influencer marketing. So if you don't have the audience, you aren't the influence and you don't partner with one, you've got to build out an influencer program and you know there's a lot of people that take oh, do you use, join brands or use. You know like, uh, drawing a blank on all the 50,000 I've used over the years, but really it's, there's so many softwares now you can use and to have someone in house all day long just reaching out and doing gifting and getting influencer content Cause the thing with the influencer marketing why it's so beautiful is not only do you get these people posting on your behalf about your product, but they also create content for you that you can amplify. With paid, you can run ads behind it. That's the best type of content and the highest converting ad material that you're going to get is content from actual people using your products and talking about what they love about it Social proof built right in. So brands I think that everyone knows that that's what you need to do now to like generate traffic, generate brand awareness. Janelle And Amazon, to me, is like this ecosystem. I always think like, think of a wheel right, and there's all these different sales channels and Amazon is just one spoke in that wheel. It's a very important spoke, but your website's a spoke. You know Walmart.com is a spoke. You've got retail. You've got affiliates. You've got I mean how many other places that you sell? I don't know. Janelle I've sold on so many different marketplaces Temu, you know, TikTok shop. There's so many spokes now and I don't like to have just one that I rely on. All of these make my wheel run true, right and spin like a flywheel and I can get speed. So when I think about that, with influencer marketing, anytime we build out this influencer wheelhouse, which we need, or influencer marketing program, they're going to be driving sales on Amazon website Temu, TikTok. It doesn't matter, I am I am sales channel agnostic. What I'm doing primarily when I build a brand is I'm creating desire, demand and a movement so people can buy wherever they want to buy. Okay, so influencer marketing today is just. It's just how we market best. It's how I do it. It's been very successful. Bradley Sutton: Let's say I don't have that huge of a budget. Is TikTok the most economical way to find potential influencers? Or should I go use one of those services? Janelle Yeah, yeah, yeah. So Instagram, YouTube, TikTok, all those Influencers are on a lot of different platforms. I really like having a well diversified like just how I diversify in my investments. Yeah, have influencers on all types of platforms, but how to go find them? I mean, you're going to need to have. I say, if you want to launch a brand, you're going to need to have a budget to give away product or get product in people's hands, like you should plan on that. That's why sometimes you know, I see all these gurus on you know whatever YouTube or in my feed running ads saying you can make millions. You know, starting an Amazon business and you know, with only $2,000 investment and I'm just like man, that's so not true. You need money to get the product and the development and you've got to buy inventory, and then you're going to have a budget to give product, you and you've got to buy inventory and then you're going to have a budget to give product. You know, get product in people's hands to get some feedback or just some traction, or you've got to pay for it. You have to generate sales somehow. You have to generate awareness somehow. That's paid or that's organic or you can use your time. I do want to suggest and I have done this the scrappy way because I have more money than time now I will short circuit things by paying ads. It's the fastest way to generate traffic. Buy it right. If you don't, if you have more time than you have money, then there's organic strategies that work incredibly well. Janelle I mean 10 years ago, how I built my brands, when I had no influencer marketing strategy and I had no celebrities. I was partnering with is. I was literally in Facebook communities, on Reddit, and I was posting in communities that had people like me. I knew where my avatar was. So, like, let's just say, right now I'm working on that celebrity line with the Huffs they're dancers, right, let's pretend that I didn't have celebrities. But I wanted to create a supplement line for artistic athletes or dancers. I would be on every subreddit right now that has, you know, artistic athletes or dancers in their hip hop. Um, you know Zumba, like you said, salsa, cha-cha, tango, and I'd be talking about my product and what I've developed and what I'm working on. I'd start just from conception, taking them through that whole journey. I think there's been some great books written over the years, like show your work. Um, you know, build out loud, like taking them along on the journey, getting feedback the whole way, so that I start building that audience right. And then also Facebook. There's groups. There's so many Facebook groups about dancing. Janelle Right now I'm working with a brand that does flavoring right, and so we're in every group that has a baker's, confectioner's, like coffee makers anyone that's like would use flavoring we're in there. We're asking questions all the time about a new flavor we're developing, wondering if anyone has any. You know new flavors they want developed. We ask them about pricing. We ask them about bundles and people are like, oh, you can't make sales. You know posts in those groups where you get kicked out. I'm like, yeah, don't make sales posts. Get in there and ask questions, like I'm just doing. I'm like literally just put together what I call a Mother's Day bundle and I wanted to ask the group what would you pay, you know, for these products if I put them in a Mother's Day bundle? Like what would be the discount that you think would be like motivating you know to grab this and are these the three flavors that you think most mothers would like, based on, you know, the flavors that we offer? That post gets through all day long and I have all these people telling me what they think I should add, you know, for my mother's day, or the essential baking, you know, um, flavors that should be included in the bundle. You can just kind of be strategic. I think people are so like intellectually lazy or they're just looking for excuses to not have to do something. They're like, oh, that doesn't work. I'm like man, you're pathetic, like you couldn't figure out how to make that work. Like you know, just put a little elbow grease into that. So much free traffic. So now I don't do that anymore with my time, but it's one of the first hires I make is a VA. That's just my organic poster in these, in these forums, adding value. They're in there answering questions. Janelle The thing about you guys I think Helium 10 did this so well originally, um, and you still do it. You're in these Amazon groups and even in your own groups that you've cultivated on Facebook, answering questions. When somebody asks a question, you could count on Bradley answering it. I know you're not maybe doing that anymore, but you have people doing it. That's huge for the brand Any business. You can build a business like that in any industry. When I just built my marketing company. That's what I was doing. I was in chamber of commerce, answering posts, answering questions. I literally helped a guy I was dating. He was an electrician and he was like I don't have a lot of business. I'm like dude, get on Facebook in your county and every little like real estate group anyone that asks an electrical question you have someone that is just chiming in and answering and adding value, like you will have so much business coming out your eyeballs. It works, so just get in there and start organically drumming up your business if you don't have a lot of money but you have more time. Bradley Sutton: You know, let's say I'm going ahead and I'm going to push forward with this plan. You know, supplements, the supplements that you've done, the other products that you've been doing. What are your main marketplaces? You're starting off, you know, like you said, there's like 20 marketplaces probably nowadays. You know even Target now, you know, is starting something. Obviously, there's Walmart, there's TikTok shop, there's eBay, Esty, amazon, you know, like Shopify, WooCommerce, whatever. Do you have like a set, two or three that you suggest launching on, because it sounds like, unless I'm mistaken here, that you rarely do something that's exclusively Amazon or exclusively one marketplace. So what are like your two, three, four go-to marketplaces for somebody to start? Janelle Okay, perfect, yeah, so if it's a celebrity launch or YouTube or someone with an audience already like and I know I'm going to do six figures or a million dollars, it's like it's always Shopify, cause, like we control the audience, we have a list or we have a channel like a platform we're going to be posting on. We're going to control that flow of traffic, and the best place to do that is on your own website. So we drive them to Shopify. I've done Kickstarters. I do have strategies for Kickstarters that I will talk about maybe some other time. Just send them to your website. Shopify now allows pre-sales too. So even if you're like nervous, you don't know, like, will I get enough funding or I want to pre-sell it, you can do a pre-sell. The shop shades that I'll maybe include a link to that was all a pre-sell that we did. You know, we didn't know, like, how many units we'd want to initially order, how much interest there would be, but like, yeah, we, we blew it out of the water. So Shopify is number one. If, even if you didn't, if you didn't have any audience at all, then I'd probably say launch on Amazon, right, because you're going to steal keyword traffic. You're going to be like, basically, take the hotdog stand and instead of sitting it in your cul-de-sac where nobody's at, you're going to go to the state fair and put your hot dog stand out. You're going to sell a lot more stuff. So, even with celebrity launches, if you do Shopify, you know whatever or influencer, you have an audience. It's definitely Shopify or whatever. Your own website, I don't care if it's WordPress, but I really just love Shopify now because I just know, like the suite of apps that I need to install for everything, for optimization and you know, increasing average order value and my ATV, and you know I just have my little toolbox for high converting. You know Shopify sites, but I know some people like a WordPress site, fine, but go to Amazon for sure. Like we list everything on Amazon because there's just still a subset of people that want to buy everything on Amazon. It's just so easy for them. You know, and we call those Halo sales. Even with my celebrities and my YouTube launches, we still have a large portion of people that will go over to Amazon, even though it's not listed yet, and you can see that in Helium 10, you can see the branded search. Janelle So when I launched Euvexia that's a brand, new brand. Nobody had heard of it. This is Dr Sten. You know he has a pretty large following, like a couple million, on YouTube. They went and we see all of a sudden Helium 10, Euvexia has searches like overnight shooting up right. So we created that brand demand and you know we weren't on amazon yet because we didn't have products shipped in there. We just launched on our website. So, yeah, we probably lost some sales, people who wanted to buy it on amazon. Maybe you can say well, maybe everyone who wanted it actually ended up buying on your, on your site. But I I do believe a lot of people won't buy on a website. They're just like, especially the older generation they don't want to put their credit card in, they don't want to have another password, they have to whatever. So I just think you're silly to not list on Amazon and I have strategies that you know. We have one of my very large brands. We will hold back certain products that we don't list on Amazon because we still want that consumer to come to our website ultimately, so that we can capture their information, we can pixel them, we can remarket to them and so some of our best used or like our limited editions won't ever go on Amazon because people have to go buy that on our website. So there's different strategies you can use, but just make sure the halo sales that you will get on Amazon especially as you incorporate influencer marketing, you start doing paid media, even you know, creating some organic like where you're blogging or you're doing YouTube and you're just driving your own traffic You'll have people that will still go to the Amazon looking for your product, that halo sales, and you want to be there to capture it. So, website, amazon those are the top two. If you didn't do anything else, you'd probably be just great. You're probably capturing 80% of the market. Janelle I then will usually move to other Amazon places. First I'll go to Walmart.com. Usually it just depends A lot of my brands because we're in the beauty space. We can't be on Walmart if we also want to be in Ulta or Sephora, so we have to keep that in mind. So Walmart.com is not always where I can go, but I do like to go to Walmart.com if I can. And then it's expanding. Amazon Canada, amazon UK those are my order that I go to. I haven't played around with many other marketplaces. I know it seems that everyone starts being like oh, you should do Amazon India, and there's Amazon Japan. I tried a couple of those. It was very minimal return. I'm not saying it won't ever work, but for me right now no, I don't have anyone on Brazil, Japan, so yeah. Bradley Sutton: You mentioned Shopify being the first place to go, so obviously the beauty about Amazon is it's got that existing traffic Shopify you won, remember, I think before I was even a Amazon. Janelle I don't want to say, I don't want to refer to myself as an. Bradley Sutton: Amazon guru. Janelle People always call me Amazon guru, but before Amazon was like a big thing that I spent a lot of time teaching people how to do well, Um, YouTube was my thing and I still love YouTube. I still do. Uh, in fact, today I do a consult for YouTube channel strategy. I've done a lot, built a lot of channels and brands on YouTube and I think YouTube is one of the greatest ways to drive traffic. And same thing with blogging. You do that with content articles you can write. So a strong SEO strategy where you're bringing in traffic to your website. So I'm a I'm a big content creation junkie because it works. So people will say, oh, I mean, I tried YouTube. I didn't get any traffic. I'm like you have to understand YouTube is an algorithm, just like Amazon, and you know how. Helium 10 has great courses teaching you how to understand the A9 algorithm. YouTube has the exact same thing. There's courses. I have courses and we teach, we consult. There's lots of people out there that do that and teach you how to build a YouTube strategy to drive traffic to wherever you want them to go. Strategy to drive traffic to wherever you want them to go. Usually it's your website and a lot of that YouTube strategy also will carry over to Halo sales on Amazon. So that's probably my favorite way influencer marketing and content creation, your own content creation. The brand should always be creating content and educating to drive sales. That's how you control your destiny. You add value. You teach people why they should use your product. You help them solve their problems. You help them scratch their itch. You become the go to person and the trusted brand in your, in your space. Bradley Sutton: You know you mentioned some steps as far as finding that, these pain points and stuff. You know going into Reddit and going into Facebook groups, but but talk more about your process before your, before the actual product is made. You know, like you know, are you doing a lot of samples? Are you just getting some? You know like 20 samples and actually testing it in the market. Are you just deciding that on your own? Are you getting focus groups, like? What's your entire process about? That goes from, hey, finding that initial pain point to validating it and then all the way up to actually having a product. Janelle Yeah, yeah, yeah. This is funny because I don't do. I mean I do now because I understand the value of creating the story, but I guess I've been in marketing long enough that I know the power of a story and a story well told. So I always just say story, sell right. And so I guess I know that I can tell a story that will be compelling. And when I first started, my very first brand was a toy brand and I just knew I would crush it because the story was like kids were sitting around on their iPads and playing video games all day. And this was like in 2014, when everyone's like there was no e-sports team, there wasn't kids making millions of dollars, you know, playing video games. It was like grandma and mom were so, so, deathly concerned that their kids were all going to have their brains turned to mush. And so I create this kick fire classics brand line and the whole story is just going to be like good old fashioned fun get your kids off their butts and outside of playing. And I knew that if I ran ads in front of every mom and grandma about these classic toys, that they could get Johnny to get them off the iPad and you get outside, you know, flying a kite or playing with juggling balls or you know the Diablo, it would sell. It was just I didn't need to do market validation that that that whole sentiment existed. I was a mom and I hung out with moms and they were all having the same, you know, battle cry of like our kids are, you know, they don't know how to get outside and have fun. So that that was. I launched the brand, I told that story and it crushed, you know. Janelle And then my second brand was a weight loss supplement and I'm like I understand, as a woman living in America, like everyone wants to be thin, you know, and you have to bust your butt to stay thin and and if you can create a weight loss, a meal replacement weight loss shake that tastes good, that helps people lose weight, and you tell that story and you have, you know, results, it's going to sell. So I guess I don't really ever go into a market. I've never. Even now I'm like right now, with this celebrity supplement, like we have created the whole product line, the core four. We're doing a stack right and I work with Derek and Julianne Huff who are these beautiful artistic athletes and they're very well known in the space. I think that's easy because they have followers and they're going to, no matter what they say. You know, we could probably one of our investors is like you could just, you know, bottle dog poop and put it in a bottle and people would buy it. And that's not what we want to do. But you know that's how well-known they are and trusted in the space. But I really don't even think we had to validate anything, but because I understand the power of story and I want to build a movement and a community. Janelle I am getting people involved, I am getting their audience to. You know, we are doing what we call a pilot run, which is not everybody does. It's kind of more expensive, it's unheard of but and I wouldn't say unheard of a lot of people it's heard of but people don't do it because the extra time and cost. I want to do it as part of the story, because Derek and Julianne, this works for them. But I want to get it into the hands of their top dancers, like Derek's on tour right now and he's got, you know, he's like 50 to 100 dancers with him. What if I can get all of them using this right now and giving us feedback. You know that's going to create content, that's going to create story and I just want, on tour for the media, to see all of his dancers backstage pouring their little powder packets from the foil and being like what is this stuff that everyone's taking? It's kind of creating that curiosity and building hype. Janelle So I'm doing this strategically for my own PR, but I don't need to do this, but I want to to make the story better, if that makes sense. It's like, uh, Paulo Acosta, who does you know his secret juice? And he has that bottle and he has secret juice written on the outside. If you don't know who he is, he's a UFC fighter. Just Google it. He drinks that and everyone wants to know what the hell is in that juice that he's drinking. It's brilliant. It creates such a stir and you know what it's like. We're going to go launch him a supplement drink and then everyone's going to know what was in that dang bottle, right? So that's the thought behind a product launch. When you can build that, everyone's kind of excited. They know you've been working on something. I started posting and teasing out content with Derek and Julianne just on my own socials and they're teasing it out and that's going to be a part of the huge buildup to the launch. If you have an audience, that works great. If you don't have an audience, this also works really well to build the audience as you go along, because people want to be a part of something and feel like they're helping create this product. Bradley Sutton: What is just some other, just general strategy Can be about anything you want to talk about. That that, hey, our audience could probably learn a thing or two from your experience. Janelle Gosh, you know, sometimes we I really enjoyed your session that you did at BDSS. It was more like life stuff. I think sometimes we all talking about you know business, business and you you talked about your like near death experience. I'm going to say near-death you died. You literally died and got brought back to life, right. So I think, just like the longer and maybe this happens as we get older, like we're more generative, we start thinking about, like what kind of legacy do I want to leave? Like I know, like earlier, when I was in the grind, I mean I was a single mom with four kids under the age of five, like hustling, working like four or five jobs, like I had to bust my ass to get where I am Right. And now I feel like I'm really just so blessed or lucky or I mean whatever it is. Janelle I've been very fortunate in my career. I play a lot of pickleball, I get to travel the world, I spend a lot of time with kids, I work with incredible brands, incredible people and I think, just remembering that, you know what like there's, I don't know, you do have to pay the dues, you have to work hard, but we're doing it all for a reason. There can be joy. I've always been happy. I can look back in every phase and it's not like I was like man. That period of my life sucked. It was like that building was super incredible, and to be where I am now and to look back it even makes it such an even more happy memory. To be like I busted my ass and I'm here now and it was all worth it and I love what I'm doing. I even love the hard part shoveling manure in the trenches and so I just maybe reminding people that, like, remember why you're doing it and if you're not enjoying the doing of it, when you get to where you're trying to go, it won't be all of a sudden beautiful, like there has to be that magic along the way. I don't know. Janelle I just think if you wake up too many days in a row thinking that I don't want to do this, like you're not doing the right thing, and then I don't know what comes next, I don't know if there's another life and I mean I just want to be able to say this life I lived my best life and so Whatever that means to you. Maybe just take a moment to look at your life and how you're living. Is this your best life and are there any changes that you need to make? Because you almost didn't have a second chance. You know, and it was over and I think you have a new perspective. I have a new perspective. I lost a lot of people I love just in the last few years to cancer. They died young and I'm so grateful I'm alive and I don't take that for granted every day. I'm just like it is a gift and I just I love making money. Bradley Sutton: Always got to remember the more important things. You know like, like we, sometimes we can get caught up in the whole business and an entrepreneurial journey and stuff and we forget about what really what really matters at the end of the day. So that's a good, good advice. I like that. Janelle Favorite end of the day. So that's a good um, yeah, good advice. I like that favorite helium 10 tool. I'm like magnet. I'm just like. The keyword research tool for me is just like I go look up all the time. I think this is the one I use the most and all my employees is like did you do the keyword research? Like what does it look like? And you get ideas too. Like when I'm doing keyword research, I can see like whoa, this is a good product extension. Like you know, in the search, in the search results, when I see like like the other day I was doing you know, with Glamnetic, we're doing some press on nail launches, and I was just like, oh, like, people are looking, they're calling them false nails. Like I never really even heard of that, you know word. I thought it was press on nails or fake nails, but false nails. So I just think it's a, it's a treasure trove, not only to you can get product ideas from there. And it's like, okay, well, I'm going to do a whole new line. That's like optimized for faults, that whole word Cause there's like hundreds of thousands of searches that can, you know, aggregate on that right there. So I think it's important. Bradley Sutton: You know, you mentioned, uh, you know so many different, different things that you've been working on. How can people, maybe you know, find you on the interwebs out there or see a couple of these projects you're working on, either in social or just websites out there? Uh, throughout some, websites. 0:30:23 - Janelle Okay, so janellepage.com is is my website, and then there's also on that website you'll see like I probably should update it, but there's a lot of projects I've worked on on that website. So it's j-a-n-e-l-l-e-p-a-g-e like a page in the book.com. You can go there and then, like shopshades.com. Euvexia is E-U-V-E-X-I-Acom. Athena Power Tools let's see Vital Kind. We don't have our website up yet, but in a couple months you'll be able to see Derek and Julianne's brand that we'll be launching, working right now with some really big pickleball pros. We're launching a pickleball line, so that'll be exciting. Don't have the name yet, the name yet, but I'll start posting about that as we develop it. We have our kickoff meeting on Monday. Um, I don't know if we put anything in the notes. Oh, matt's off-road recovery. You can check out that. Robbylayton.com, um, oh, m1 motorsports that's our motorcycle line. Glamnetics a great line, gee, is that. Is that good enough or they can all be like that's good, that's great stuff. Bradley Sutton: I'm sure people get to be able to get some ideas and take a look at what you've been working on. Janelle That one's a hard one to spell, but that one and flavor frenzy. They're beautiful Cause they were originally Amazon brands that didn't have a clue about DTC and I helped them build out their DTC strategy and we're crushing and B2B, so we built out that whole thing. So Dolce Foglia is like D O L C E Foglia is F O G L I A com, and you will see the beautiful website we've built. Just think how fun because if these if a lot of the listeners are Amazon only brands, I want them to see like what you can do. They went from Amazon. Now they have a true e-commerce where we have full build out of like SEO strategy and influencer marketing and we built out the B2B side. It'll link you over to their B2B flavor frenzy and maybe just get you excited about the potential. Let's was like literally just an Amazon brand that's now crushing on all different platforms and we're moving into like Temu and all these other different I guess I didn't talk about any of those Like a lot of other countries have marketplaces that are like bigger than Amazon, as we start to list there. Bradley Sutton: So that's maybe something we can see in a year when we have you back on the show and see how those marketplaces are doing. I know a lot of them are making a lot of noise out there, so it'll be interesting, all right. Well, Janelle, thank you so much for joining us. It's always a pleasure to have you on the show and look forward to where we can hang out in person soon. Janelle Awesome Thanks, Bradley.

“I'm just singing about stuff I know about. It's all honest and it's all real.” -Owen Riegling  A small town kid from Mildmay, Ontario is growing up to become one of country music's hottest rising stars. Owen Riegling has been named a Spotify Hot Country Artist to Watch as well as one of Amazon Canada's Breakthrough Artists to watch.  He has toured alongside Tyler Hubbard and Chase Rice and played at the NHL All-Star Skills Competition (a dream come true after growing up dreaming of playing in the NHL). His hit single, “Old Dirt Roads,” is resonating with fans everywhere who relate to his downhome vibe and humble lyrics.   In this episode, Owen talks about his music journey, his approach to writing lyrics, the importance of the support from his hometown, and his love of ice fishing. He also gives an incredible acoustic performance of a couple of his favorite songs! --- Support this podcast: https://podcasters.spotify.com/pod/show/tomgirltv/support

This episode will clearly tell you what this podcast is about, as well as what happens next. Free pdf - 4 Cornerstones of an Empowered Life: https://www.benergyaware.com/freepdf Buy the Get Empowered audiobook, written and read by Bran Katanec: on Amazon Canada, Amazon U.S.; buy the Get Empowered exclusive Bonus edition: https://www.benergyaware.com/shop Let me know what you think. Follow me on Instagram @beenergyaware and message me. Please leave a review on Apple podcasts. BEnergyAware Blog: https://www.benergyaware.com/blog YouTube: https://benergyaware.com/YouTube BEnergyAware Newsletter: https://benergyaware.com/Newsletter

n. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. How YouTube Shopping is upping its social commerce competition with TikTok https://www.modernretail.co/technology/how-youtube-shopping-is-upping-its-social-commerce-competition-with-tiktok/ Online Shoppers Are Starting to See Amazon as a Fashion Destination https://www.pymnts.com/news/retail/2024/online-shoppers-are-starting-to-see-amazon-as-a-fashion-destination/ TikTok won't dial back on TikTok Shop content, but it may not matter for time spent https://www.emarketer.com/content/tiktok-won-t-dial-back-on-tiktok-shop-content-may-not-matter-time-spent Amazon ends California drone deliveries https://techcrunch.com/2024/04/22/amazon-ends-california-drone-deliveries/ Strap in for a gear shift with Helium 10's groundbreaking new features aimed at elevating your Amazon selling game. Bradley talked about the Inventory Management overhaul that's set to streamline your operations, whether you're balancing SKUs or toggling between FBA and FBM. Unravel the mysteries of Amazon marketplace SEO with the latest in keyword ranking analytics, and plunge into the Customer Behavior Dashboard that's a lot of actionable insights. Plus, for the data-driven dynamos, Black Box Brand Analytics is now within arm's reach for Platinum members. And, because knowledge is power, I'll guide you through Black Box's freshest training videos that are sure to sharpen your competitive edge in Amazon product research in 2024. Lastly, in our Pro Training Tip of this week, Bradley discusses the feature inside Helium 10 that is most slept on. Listen/watch now to learn what it is and transform your approach with these cutting-edge tools and strategies! Thanks for tuning into this episode of the Helium 10 Weekly Buzz. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - Youtube Shopping 02:26 - Amazon Grocery 04:26 - Amazon Clothing Gains 05:51 - TikTok Shop Usage 07:02 - Amazon Brazil 07:40 - Drone Deliveries 08:23 - Helium 10 Elite Workshop In Madrid, Spain 08:54 - Helium 10 New Feature Alerts 15:18 - Pro Training Tip: The Most Slept-On Helium 10 Feature Transcript Bradley Sutton: YouTube shopping updates. Amazon launches new grocery delivery service. Amazon fashion is on the rise. This and more stories on today's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the goings on in the Amazon, Walmart, e-commerce world. We give you training tips of the week and we also let you know what new Helium 10 features are available. That'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. Bradley Sutton: Just like a few articles, a handful of articles today, but wanted to bring out what I thought might be interesting to you. Our first one is actually from Modern Retail and it's entitled how YouTube Shopping is Upping Its Social Commerce Competition with TikTok. Now YouTube Shopping. You might not have heard of this article it's actually a couple weeks old already, but just wanted to highlight it because we didn't highlight it last week. There wasn't enough room but it's talking about updates to the YouTube shopping feature, especially in regards to what's going on with influencers, content creators and the ability to monetize their channels. You know, I think Amazon and other platforms are definitely seeing how successful TikTok shop has been in. And now in YouTube shopping there's an affiliate hub that gives creators access to more than 300 of YouTube's partner brands, like Target, Alta and Adidas. So this is not some TikTok shop killer. The fact that it's only available at 300 partner brands means, you know, obviously this is not something that would affect third-party sellers yet, but it's just interesting to see where the space is going when it comes to social commerce and influencer marketing. I think this is definitely going to increase and your success, or your sales on Amazon, is going to partly be tied to how well can you get affiliates, influencers, to promote your product effectively. And, of course, obviously the perennial question is all this costs money. Cost percentage here, percentage there you know they want, you know affiliates want to make money. Where are you going to find these percentages in order to stay profitable? But interesting to see YouTube now kind of I don't want to say jumping on the TikTok bandwagon, but maybe moving towards that direction. Bradley Sutton: Another Amazon update is from Amazon itself. It says Amazon's new grocery delivery subscription offers big savings to Prime members and EBT customers. So what is this Basically? Now, hey, prime members, or if you have an EBT card, you can get a monthly subscription with unlimited grocery delivery if you get orders from over $35. And this is from Whole Foods, amazon Fresh, other local grocery specialty retailers, and it says this is a benefit that pays for itself with one delivery order per month. I'm not sure what that's based off of. Maybe based on the old fees that Amazon would charge for delivery. Bradley Sutton: I don't know, I don't use Amazon delivery, but you know, honestly, maybe I will. You know I've used like Instacart and stuff for things, but I might check this out. This is why I'm bringing it up. Anything that increases value to Amazon Prime members and gets more people on the app, I think is something that should be interest to sellers. Now this charge is going to be $9.99 for Prime members to subscription and this actually includes, says one hour delivery windows at no extra cost in some locations and 30 minute pickup orders. There's there's recurring reservations for a weekly grocery order we mentioned before, unlimited delivery on $35 orders and plus from local grocery and retailers such as Cardenas Markets, save Marts, Bartell Drugs, rite Aid. Rite Aid Wait a minute. Does that mean I get Thrifty's ice cream with my Amazon Prime? Okay, all right, say less Amazon Thrifty's ice cream in 30 minutes. I will take that, but anyways, it's going to be available in 3,500 cities, and so it might be something to look at. I don't think a lot of us are selling products that are in grocery stores, so that's not the advantage here. But again, the advantage is does this make Amazon Prime members more sticky? Does it add more Amazon Prime members? I see like there's this battle going on between Walmart and Amazon as far as grocery deliveries, right? Bradley Sutton: Next article is from payments.com. It's entitled online shoppers are starting to see Amazon as a fashion destination. I thought this was interesting, because if you weren't looking at the numbers and somebody were just to ask you hey, what do you think's going on with Amazon's market share in the clothing industry, maybe you might think it's going down because of, you know, last year, sheen and teaming with all these low cost alternatives, right, you know, I've been saying for a while I don't yet see those websites as huge threats to Amazon, but, interestingly enough, you know, amazon's market share in clothing for online sales is increasing All right. For the first time ever it actually rose to over 50%. It rose up from 47.9% the previous quarter. So it's interesting. This website shows a chart going back all these quarters, the last few years, about Amazon's market share of e-commerce spending. And you know the low one would be health and personal care. I was kind of surprised. You know only 6.6% but it's still up. You see here the clothing and apparel 51%. Last year it was 47%. Sporting goods, hobby, music and book 85%. Amazon has a market share there. But pretty much all of these main categories Amazon is increasing quarter over quarter, year over year as far as what its market share percentage is. Bradley Sutton: The next article is from emarketer.com and it's entitled TikTok won't dial back on TikTok shop content. But it may not matter for time spent. You know we've been hearing these comments and articles about TikTok users regular TikTok users upset with all the TikTok shop content. But this is interesting. They did this survey here and it says yes, nearly two-thirds 62% of US TikTok users notice a change in shopping-related content in the six months. However, almost all 91% of respondents who noticed that change said their TikTok usage either rose or remained unchanged, with 70% reporting an increase. So you know some people might have been scared that. Oh, maybe you know. Or the ones that are like really successful in TikTok shop is oh, I see all these articles about TikTok users being upset with all the shopping stuff. Maybe they're going to dial back how much they promote TikTok shopping. But if this survey matches what TikTok has seen, I would say no, because there is no sign that people are kind of like dialing back their TikTok uses because they're getting frustrated with the TikTok shop stuff. Bradley Sutton: Next article from Amazon Seller Central itself. Just another reminder. This came out a couple of days ago. It says eligible North American unified accounts can now expand to Brazil. All right, so if you've got a North American Brazil unified account, you can switch back and forth between Amazon Canada, Mexico, us and Brazil. Now to list products there. Don't forget Helium 10 fully supports Amazon Brazil, all the main tools, chrome extension, Black Box, Cerebro, et cetera. So it would definitely be something to look into if you have not optimized your listing for Amazon Brazil. Bradley Sutton: Next article is from TechCrunch. It says Amazon ends California drone deliveries. All right, this wasn't some massive, massive thing. It was one city in California. They were doing testing in addition to their one city in Texas that they were doing testing for deliveries of products, of drones. It was in this Leckford California. I live in California. I've never heard of Leckford California, but anyways, they're not doing it there anymore, it's going to be in Texas and now they're going to open it up in a city in Arizona. What this means I don't know, but we've literally been reporting about drone delivery for like four years and the fact that it's only in one city in California now zero cities doesn't look like drone delivery is going to be some massive thing anytime soon. All right, that's it for the news this week. Don't forget, if you have not signed up yet and you're living in Europe or want to go to Europe for a couple days, hang out with me, hang out with Kerry, hang out with amazing speakers and about 100 other Amazon sellers. Make sure to join our Helium 10, first ever event in Spain. It's going to be in Madrid May 28th. Going to be an amazing lineup of speakers, h10.me/elitespain. If you want to get tickets, h10.me/elitespain. Don't miss it. Bradley Sutton: Let's get into the Helium 10 New Feature Alerts. All right, we had four last week. I thought that was a lot. We got five this week, all right. So, as usual, helium 10 cranking out the new features. The very first one is an inventory management. So an inventory management had kind of like a big refresh as far as the interface. But a couple things I want to call out is you can now see things at the ASIN level and at the SKU level. Now this is important for those of you who especially those of you doing furniture or other larger products, where maybe you have two SKUs per ASIN. Right, you've got an FBM SKU and FBA SKU, or maybe, for whatever reason, you had two of the same or two of the same ASIN, but two different SKUs of the same match type, just because maybe you updated some packaging or something like that and you would want your inventory velocity to be based at the ASIN level, not necessarily the SKU level, because that's what you order on. So now you're going to be able to do that. You can just toggle back and forth between ASIN and SKU. Again, for those of you who do FBM and FBA, use this filter and then toggle between if something is FBA and something is Fm. As far as what you're at the skew level is going on. We can now toggle based on the selling type that it is. So take a look at inventory management guys. It has a completely new UI here. Don't forget, last month we had uh features such as EU. You know inventory management now works for EU as well as multi-warehouse, like if you use multiple third-party warehouses. Uh, inventory management can take that into consideration. Uh, next update here is in listing builder really a quick and easy one, uh. If you go into listing builder now on the main page, if you're using the new listing builder scoring system, you are going to be able to see your keyword rank All right, your keyword ranking for based on the scoring, and your keyword performance score All right. So your keyword performance score is right here, so you can see when it's updated and also see if maybe you've lost some ground as far as SEO goes on your listings. Bradley Sutton: Next Helium 10 update is for supercharged customers and in your customer intelligence tool all right. In your customer intelligence tool, which is right here on your main dashboard Now, you're going to be able to see purchase behavior. You're going to have a purchase behavior dashboard so you're going to be able to see from your own brands and products. What sequence are people ordering your products in? All, right, like, hey, they're first ordering the pink coffin shelf and then they order more pink coffin shelves. Or maybe they first order a bat shaped shelf and then they order a coffin shelf. Right, you're going to see the sequential things. Like, for example, my number one multiple in Project X, my number one multiple order is how people order one of my stackable egg racks right, the top one and then they order the bottom rack. You know, makes sense, they can stack ones up higher. I see some customers ordering the black coffin shelf and they order another black coffin shelf and then the third one is a purple coffin shelf. So I might just have some like interesting insights, and I can see how many times this has happened as well. So, again, this is only for supercharged customers in your customer intelligence tool. Bradley Sutton: Next update is in the Chrome extension, review insights. All right, so review insights has been a popular tool so that if you want to go, you know, take a look at what are the common words that are being brought up in your or your competitors reviews. You can see it. Well, let me just show you how that looks now, if you are on Amazon, like here's a, here's a collagen peptides listing. And if I were to go ahead and run review insights, I can do it right here on the sidebar. I hit review insights and all of the reviews come up. Now if I look at reviews grouped by keywords, it's going to show me the, by default, the most common phrases that are showing up in the most recent reviews. But now we have this really cool thing where I can edit it by how many words, like maybe I don't want to see the individual words, but hey, what are the two word phrases that people are saying much? And like here in this collagen peptides, I see the number one two word phrase that people keep bringing up is morning coffee, all right. I see a lot of people saying joint pain All right. Protein shake All right. So now I'm just getting insights into how people are using this product. I can now even go for three word and up phrases if I want to see what things people are saying. I could see here that there's a number of people saying does not mix well, all right. So that's something that you know if this is my product I definitely want to take a look at. Bradley Sutton: Next update is for platinum members. You now have 10 lifetime usages of Black Box Brand Analytics, all right. So where you can get to that tool is into just going to Helium 10 Back Box and then hit the tool ABA top search terms. This shows all of Amazon's brand analytics If you've got brand registry right. But it just gives tons of other information such as showing you the search volume and the history of the click share et cetera, and then gives you tons and tons and tons of filtering capabilities. Like hey, show me all the keywords where, if you add up the top three clicked products, it had less than 20% of the overall clicks. I mean, you can go deep in filtering. That you just can't do if you you're looking at a brand analytics in seller central, just downloading the reports, tons of extra information on here that ties in helium 10 data. Bradley Sutton: Now, if you want to see how to use this tool, make sure to hit the learn button. The learn buttons are, uh, are being updated here in black box. So if you don't see the two videos for the learn button here, just go to black box keywords, black box. And, by the way, I want everybody to do this because these just got updated. So if you want to know. If you want to, in like 20 minutes, understand all the tools here in black box. We just updated all the training videos. Go to black box keywords, hit the learn button and you are going to have 10 videos, really short, three, four minutes long each, on how to do different things for product research and other things like how to find competitors for any Amazon product, how to find product opportunity using Amazon brand analytics. That's the one that you know you would need to look at to know how to use brand analytics, and there's a lot more strategies here that can definitely help you in your Amazon journey. Bradley Sutton: All right, now let's get into the training tip of the week, and people ask me sometimes what is the most slept on feature of Helium 10? And it's an easy one. For me, it's this feature called Amazon Recommended. Let me just show you how powerful it is, and you know we've had this feature for almost five years now and it's funny, even five years ago. I'm like, oh yeah, you're like you know we're the first to have this feature, but I'm sure other people are going to copy us and have it soon because it's so powerful. Five years later, we're still the only people to show this. This is directly from Amazon, guys. So how would you use this? Bradley Sutton: Have you ever had a product where you're just not getting the impressions that you think you should be getting in PPC, even though you think your listing is optimized for a certain keyword? Or maybe you're not getting any impressions at all, or maybe you have a keyword, like man. I'm getting sales for this keyword, but my organic rank just doesn't seem to be increasing so much. You know what is going on. Well, what it could be is that Amazon doesn't think you're that relevant, for whatever reason. According to Amazon's own algorithm and Helium 10, it's the only tool that gives you insight into what Amazon thinks you're relevant for, and it's in a live data feed. This is not something that Helium 10 is calculating or put some algorithm in. This is a live feed. Every time you run Cerebro, it shows it, and where you can get this is in Cerebro, like here. I ran on Coffin Shelf. I'm like man my Coffin Shelf listing is not getting the impressions I want it to in PPC and I can't get past Amazon rank five. So what does Amazon think my product is? Well, you sort it by Amazon recommended rank right here in Cerebro. All right, platinum members, diamond members, doesn't matter what level of Helium 10, you have access to this super valuable tool. And now I can see well, at least Amazon is not fully confused what my product is Like. Bradley Sutton: I can see the number one Amazon recommended rank is coffin shelf wall, I can see. But then I see a lot of like, uh, you know, random stuff here, like Halloween decor, indoor home is the number. What is this Number five keyword here? Number six keyword? But then the word coffin shelf, which is my main keyword, is all the way here at 27. So now it's like oh, I have a relevancy problem, for whatever reason, with this product. How can I fix this relevancy problem? Well, that's another story about trying to optimize your listing for the Amazon algorithm. But let's just take another example of coffin shelf. The number one overall pick of coffin shelf, all right, and it's the number one seller right now. It's not me anymore If I look at that product and run my competitors. Cerebro, look at his Amazon recommended rank. He's organically ranked number one. But look at the Amazon recommended rank for the same keyword that I was 27th for, which is coffin shelf, and he is number two. Bradley Sutton: What does that mean? Any interactions with his keyword for coffin shelf. He's going to get more bang for his buck because Amazon thinks he's super, super hyper relevant for the keyword coffin shelf, so all right. So, guys, run your own product through Cerebro and sort by Amazon recommended rank. This is the number one most slept on feature, I think, in all of Helium 10 that every literally every paying customer of Helium 10 has access to. So give that a try. Let me know in the comments below, if you're watching this on YouTube, what you see there in the results. All right, guys, that's it for the Weekly Buzz this week. Don't forget to tune in next week to see what's buzzing.

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Ever dreamt of expanding your Amazon empire internationally with just a few clicks? That's exactly what we're unpacking with Jaisal Jivanji from Amazon Canada and Irias Garcia Enriquez from Amazon Mexico in our latest chat. We're tackling the Remote Fulfillment with FBA program head-on, discussing the seamless process of selling across borders using your US FBA inventory. You'll find out how this can lead to a significant boost in product visibility and sales in foreign markets, which now includes the vibrant landscape of Brazil. Struggling with keyword research for an international audience? No sweat, because we also dissect how Helium 10's Magnet tool comes to the rescue, enhancing your targeting prowess. We spill the beans on Bradley's journey leveraging the program, the automatic translations of listings for local markets, and the nuances of handling images and A+ content across different Amazon platforms. It's a great episode to watch for logistical insights, from managing shipping times to utilizing Amazon's metrics, complemented by third-party tools that could be the game-changer you've been looking for. Now, let's talk money. Navigating the currency exchange and pricing strategies can be daunting, but we're breaking it down to make it practical and straightforward. With Amazon's handy Build International Listings (BIL) tool and Amazon Currency Converter for Sellers (ACCS), we explain how to keep your pricing strategies smart and your international profits in check, even with fluctuating exchange rates. Say goodbye to pricing headaches and hello to transparent, surprise-free customer experiences in Canada, Mexico, and Brazil. Big thanks to Jaisal and Irais for their expert insights—it's just what you need to consider taking the plunge into these exciting markets. In episode 547 of the Serious Sellers Podcast, Bradley, Irais, and Jaisal discuss: 00:00 - Amazon Remote Fulfillment Program Discussion 03:45 - Expanding Your Amazon Selling Internationally 09:21 - Cross-Border Fulfillment Eligibility and Shipping 12:32 - International FBA Shipping and Localization 16:56 - Amazon Metrics and Marketplace Expansion 22:12 - International Sales and Tax Considerations 24:59 - Currency Exchange and International Pricing 27:20 - International Price Synchronization Options 32:09 - Amazon Fulfillment in International Markets 36:34 - International Sales Success in Project X 37:15 - Expanding Sales With Remote Fulfillment ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript   Bradley Sutton: Today we've got representatives from Amazon Canada and Mexico who are going to talk all about the remote fulfilling with FBA program, where just in three clicks you can instantly be selling your products in Canada, Mexico and now Brazil. How cool is that? Pretty cool, I think. I want to enter in an Amazon keyword and then within seconds get up to thousands of potentially related keywords that you could research. Then you need magnet by Helium 10. For more information, go to h10.me/magnet. Magnet works in most Amazon marketplaces, including USA, Mexico, Australia, Germany, UK, India and much more. Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is a special episode because for the very first time, we have got somebody who is from Amazon Canada, also Amazon Mexico on the show. I've had people from Amazon USA, I think, Amazon Singapore and different places, but I'm just expanding out the marketplaces here. We've got Jaisal and Irais here. Welcome to the show, guys.   Irais: Hello everyone. Thank you for inviting us.   Bradley Sutton: Now, right before the show, I was like now the way you pronounce your name is Irais and that's how I would say it, but like that just sounds like so awkward. So I'm just going to go with Irais and she says she's not going to be offended there and Jaisal I couldn't even begin to exactly pronounce it, but so I'm going to start with Jaisal. What is the origin of your name?   Jaisal: So my name is actually originated from a town in India called Rajasthan, and there was a princess back in the day whose name was Jaisal, and there's also a city called Jaisalmer, so that's kind of where my name came from.   Bradley Sutton: See, I like knew there was a good story behind it. You know, Bradley, there's no, there's nothing going on there. You know, like Irais is or at least the English spelling is like a flower, you know kind of thing. So, all right, we've got. So I was already pronouncing it wrong, so it was Jaisal instead of Jaisal. I don't know why I was saying it the right. Okay, I got it now. Now, Jaisal, you we're in Canada, are you at right now?   Jaisal: So I actually live in Dallas, Texas. Bradley Sutton: Dallas Texas, okay.   Jaisal: Yeah, our team sits in Seattle and in Arlington, and then we also have a team out in Canada.   Bradley Sutton: Okay, all right now. How long have you worked for Amazon?   Jaisal: For a little over two years, so it's been a really fun ride so far.   Bradley Sutton: Now, have you always worked on the? You like Amazon Canada in different marketplaces, or did you do something else like for Amazon USA, or what's going on there?   Jaisal: Yeah, so the whole time I've been on Amazon Canada, I've been on the Remote Fulfillment expansion team for the entire time, so it's been I've definitely gotten really used to this team and I've learned a lot from the team as well.   Bradley Sutton: Now we're gonna be talking, we're gonna go in depth here, but just something I've wanted to know. I always you just said Remote Fulfillment. Now I have always referred to this as NARF right North, because I swear it used to be called like North American Remote Fulfillment. But now I don't see that those initials anywhere on Amazon did it? Was that an official term or is that something I made up, or did you guys have that and then you just erased the NARF and now it's called something else.   Irais: Yes, you're right, it was called North America Remote Fulfillment, but the thing is that the moment we are now expanding to other countries, it doesn't make sense to call it North America. That's why we only, we're only staying with Remote Fulfillment with it.   Bradley Sutton: That's all. We're almost giving a spoiler alert right there about later on in the show. We're gonna be okay now. Okay now, I guess. So like I gotta start calling it something, but that's. That was such a cool name though, NARF, you know, it's so easy to remember that. All right, let's. Let's switch to Irais. Now, where are you located?   Irais: So I am in Mexico City and I worked at the office that we have in Mexico City.   Bradley Sutton: Is that where you're born and raised?   Irais: Yes, yes, I haven't been living all my life here. I went to give my tour of the world for 10 years and came back to Mexico City, and I've been working at Amazon since four years now four years, and I hope.   Bradley Sutton: Let's just start in an degree. You know the reason why I brought you on kind of like representing Amazon Canada. By the way, that's a really cool sweater you have on there. I haven't seen that one special edition, but is you know? I want to talk about Remote Fulfillment now in general. You know, I'm an Amazon seller in the USA now me personally, I don't remember when I enrolled, but I'm already enrolled in it. But there's probably a lot of people listening to this show maybe who haven't. This might be the first time they're even hearing about Remote Fulfillment. So you know what? Let me take a step back. What is Remote Fulfillment? Either of you can answer this.   Irais: So Remote Fulfillment, it's a program that allows sellers to use their US FBA inventory to expand to other countries like Mexico, Canada and now Brazil. What we do is like the inventory that you are sending to the Remote Fulfillment Center, to the sorry, to the fulfillment centers in in US. Amazon uses to fulfill the orders internationally once there is a sale in another country.   Bradley Sutton: Cool now. So that's just basically in a nutshell what it is. Now I'm a seller who's maybe hearing about this for the first time. How do I know if it's something that I should probably look into? Or maybe there's a kind of seller where it's like nah, this is probably not for you yet.   Irais: Well, really, for I think, for any seller that is already selling in in US BISBA I think it's something really great to try, because you're already selling with FBA in US, you already have your products there. The only thing you need to do is enroll. Actually, we are I'll explain further down but we are doing automatically enrollment for some eligible sellers and once you're enrolled, you're basically instantly selling in other like internationally, because it's Amazon who takes care of the rest. We are basically, once we enroll you, we are going to duplicate your ASINs or your offers that's how we call it in Amazon ASINs and you're we're going to duplicate your offers and products to the other countries and then you will be offering those products to new clients and you will have more opportunities to sell right. So I think it's very easy. You don't really need to worry about sending inventory to other places, you don't need to invest on that and everything is taken care of by Amazon. So I think it's very easy. You don't really need to say, oh, am I ready?   Bradley Sutton: I'm not ready, because Amazon takes care of everything now, Jaisal, you know, for me when I first enrolled in it, when it was called NARF like the very first one that I made sure to get into was Canada, would it be safe to say that probably most people are, you know, who are selling in the US probably make that one their first enrollment. And then how does somebody enroll in it these days?   Jaisal: yeah, of course. So from the way to enroll standpoint, we do have that auto enrollment that I used to talking about earlier. But also if you want to double check to see if you are enrolled, you would go into your US Seller Central side and check the inventory tab and go to Remote Fulfillment and there will be. We have like a new UI as well and there you should be able to see like which countries you have launched in, and it's literally just like a click of a button all right.   Bradley Sutton: So I'm here for those watching on YouTube. I'm going in one of my accounts right, I'm pretty sure it's enrolled inventory and then Remote Fulfillment with FBA, all right. And then here it is right here. So I would hit then marketplace enrollment, right, and then there it is All right. So then you would be able to see the three marketplaces and it says I'm enrolled. And if it wasn't enrolled I would have just selected it here and then hit update. So everybody who's listening if you guys are, you know, if you guys are running on a jog right now or you're in your car, you know, please Pull over to the side of the road or just wait till you get home, but go into your Seller Central, hit the Menu button on the left hand side, go to inventory, mouse over that and then select Remote Fulfillment by FBA and literally right after there It'll be just maybe a couple of clicks to enroll. If you are not now, let's say somebody wasn't like me and it said not enrolled, enrolled, just like. If I. From the moment right now they click on this, is it instantaneous that they're now in the program? Does it take 24 hours about? How long would it take them to get up and running?   Irais: If you do it manually, you will go through a small flow like after this page. You have another flow when it will just let you know that we are duplicating your ASINs with building international listings tool and once you are enrolled it can be Instantly. It may take up to for you 24 hours, but most of the times it's on the same day.   Bradley Sutton: Excellent, excellent. Now, for me, there were some of my products that, even though, as everybody just saw who saw my screen I am fully enrolled, but some of my products that weren't activated. So you know, that leads me to assume that, hey, some products maybe are not eligible. Um, I know, way back in the day, like six years ago, when I was working for seven years and when I was working for a different company, like they were doing Uh, a diet pills and like nothing was available for Canada because there was like regulations about that. But just, I don't sell any diet pills and this is where I sell coffin shelves and egg trays and stuff like that. But what are the kind of products that might not be just Able to qualify for this program with this click of the button?   Jaisal: Yeah, so for each country they all have different importation roles. Um, products that are not eligible due to exportation rules Will not be copied to other stores by the build international listings tool, also known as the bill tool, and you'll generally see like an ineligibility message through that same UI that you were showing earlier. However, there are some cases where a product is eligible for cross-border fulfillment under a different fulfillment method, such as local FBA fulfillment or seller fulfilled, but it's not eligible for the Remote Fulfillment with FBA, and that could generally be because there are additional documentation requirements for customs or specific shipping or packaging requirements. Um, a good example is Remote Fulfillment does not export consumer goods, as those products often do need labeling in local languages. And if your product is not eligible for Remote Fulfillment and is not restricted for sale in the target store, you can still send it directly to the country for sale through FBA in each country, or you could list it as a seller fulfilled offer. Um, a good rule of thumb is like if you want to see a full list of restricted products per country, you can visit our Remote Fulfillment page and review what you can sell in the manager listing section now I think, oh, one of the most common or I have.   Bradley Sutton: I have a list of common questions that, I gathered from people in our community, when you know, asking about this program, but I think that probably the number one thing that people want to understand is the, the shipping. So, first of all, if I turn this on and it's tied to my FBA US inventory which, by the way, I'm not, um, not sure if I want to make sure everybody understands that it's what we're talking about here, I am not sending inventory, physical inventory, to Canada warehouses or to Mexico warehouses or to Brazil warehouses, it's taking from my us inventory. So Somebody sees, though, a prime batch. If they're shopping on Amazon Mexico, like they, they search for a coffin shelf, how would you say something? The atahood right here and it says Amazon Prime right there.   Irais: Yes, yeah, I think that's one of the main benefits of the program is that your ASINs have a prime batch when they are Distributed by Remote Fulfillment. So, although they might take longer, a little bit longer than the ones that are currently already in Mexico, but they are considered prime.   Bradley Sutton: That was my next question there. So they see the Prime Badge. Now what is the average shipping time that they might see, assuming obviously even in America you could have a Prime Badge and it might say 10 days because the inventory is being checked in. But let's just assume that the inventory is completely checked in. You know I have got tons of inventory. What's the average shipping time somebody in Mexico or Canada might see on my listing?   Irais: Yeah, uh. So On average to Mexico and Canada it takes Less than seven days. That's the time that the around you will see is that the target?   Bradley Sutton: I know it's completely brand new this month of, but is that the target also for Brazil or might take a little bit longer for there?   Irais: Yeah, so for Brazil, given the distance and obviously the size of the country, we are targeting now around 30 days, and which is also an average for products that are coming from other countries, locally Brazil.   Bradley Sutton: Excellent, excellent. Now, obviously for Spain or for Mexico, it's automatically translating my listing into Spanish. For Canada, is it changing it at all to like Canadian English? Not that it's that different, but you know, like, like, for example, British English. You know a diaper is called a nappy or something like that. It's still English, but it's, it's different. Like is there any translation happening? Or like. Does it translate to French? For, like the people in in Quebec who view Amazon and French?   Jaisal: Yes, it'll translate to French whenever you're looking in that for the French.   Bradley Sutton: But not changing it to like a Canadian vernacular or anything like that, right, yeah, okay now. So that's my second part of my question. Is all right, so Amazon is automatically translating my listing to either French or Spanish or Portuguese, I'm assuming for Brazil. Now what if I, being a Helium 10 user, and I like might know the keyword that people are searching in Spanish and Portuguese and the keyword that Amazon translated might not be what I like? Am I able to go in and override that translation?   Jaisal: Yeah, so it depends on the listing. If it already exists in the target country, just as it works in the US, you can propose changes and seller support will make the adjustment when they believe it's pertinent for the listing. However, if the listing is new in the target store and you're the first one to list it and you own the information, you'll be able to make changes as needed after localizing with the build international listings tool.   Bradley Sutton: So then it wouldn't be editing the listing per se and, like manage inventory, I would need to go to the build international listings to change the. You know, like I want to change a couple words in the title, that that would be the tool I go into. Yeah okay, perfect, perfect. What about A+ Content? How does that translation work? I'm not. I don't think I've ever looked at my A+ Content. In my North American remote fulfill, or see, I keeps using the old term Remote Fulfillment by FBA Listings. I don't think I've ever even looked at how what's going on with my A+ Content.   Jaisal: Yeah, so honestly, similar to how you do it in the US side for Canada or for the store that you're selling in, you can go exactly to where your A+ Content listings would be and upload it there. It doesn't automatically translate over, you may have to tweak some things, but it'll be in the Seller Central for that respective country speaking about localization, one thing, another thing I have not done is my change my images.   Bradley Sutton: So, for example, I have some infographic images right where I might have some text on there. Obviously, Amazon is not changing. You know, editing my images for me, changing that to English, it is it possible? If I'm using the same as in and smart, it's my product, you know. I've got Brand Registry, you know and everything. Can I change the like a certain image in the Mexican marketplace to put Spanish? You know, if I have like the features you know listed in one of my images and I want to change the Spanish, am I able to change that image or it's now going to overwrite that to my US listing?   Jaisal: It won't overwrite. So whatever you do on like, for example, if you do it on your Canada Seller Central, your Mexico Seller Central, it's not going to override or impact anything that you do on the US Seller Central side. It'll just stay for that target country.   Bradley Sutton: Give me good stuff here, like I was worried about. I was worried I think a lot of sellers might have been worried about that one. You're telling us what we want to hear. Now one thing I noticed to you know, like I don't ship inventory directly to Canada, but something that's cool is I can. I can still see them. We have some high and cool metrics here. Let me just show my screen to the listeners who can see this. But, like search, career performance and things like that, I can actually go to Canada and Go to Mexico and see that, even though, like again, I never registered to just for FBA in Canada or Mexico, but since I am part of this Remote Fulfillment, I can actually see the really cool metrics that Amazon has been giving for these different Marketplaces. And then, obviously, you know, if anybody's using Helium 10, you guys all have access to the same functionality for Amazon, for Amazon USA, Amazon Canada, Amazon Mexico, Amazon Brazil, our tools like Cerebro work and magnet where you can do your keyword research and things like that. So in the past, a lot of stuff that Amazon USA sellers had, you know, like they didn't have it right away for Mexico and Canada and the other marketplaces about at least all of the main things, definitely has access here now, where you know I talked about this a little bit before. But for again, for the, for those just joining us, where, at what point Should I be like, hey, this is something that I need to go all in on, and then maybe I've been doing it for a while and then I'm like you know what I don't want to have 30 days for shipping to Brazil. I don't want to have those eight days to Mexico or something. Maybe I should consider actually doing the whole process of taking my inventory, some for a certain product and shipping it to FBA in those countries.   Irais: I think that's a great point. It's really good considering at some point, migrating to local FBA Just because FBA has better seller experience, like you say, is like it has shorter shipping times, for example, and which can benefit the sellers. Conversion now. And but to the question one. I think it depends on multiple things. I think the minimum seller should consider is first, having a stable demand of the products they want to sell. You know to make sure the products you're going to send they are actually going to have a Sales. The second one is that sellers need to have figure out the export logistics. You need to have a Look for the information like what products can you send? You know that sometimes our Exportations about the materials that you can export and like maybe having the support of a broker sometimes. And finally, also making sure that you comply with the local laws of the country you're targeting right. Some countries and ask you to have, for example, a local tax ID, which is a process you need to do in in that country. Or some other countries, for example, they ask a specificity, a specificity story about labeling Products, know, and so all of those things we need to think about before, just like sending the inventory to the countries.   Irais: But, like I said, it's a good Option to think about it because it will. It will help yourselves and also one another point that I want to mention is that you don't need to decide of Removal filming or FBA. You can always choose both. Actually, it's something that we recommend because, for example, you can use FBA for the ASINs that they have a high turnover rate or they have a stable demand, but if you want to try new ASINs, you can enroll them first in removal filming and so that you can try you know the demand, see how it hits, how they work, and you can use be using both Programs at the same time. Also, FBA is a good option and for the products, like Jason said, for the products that are not Eligible in removal filming, you know, like, for example, if you also sell consumables, you can try to sell consumables via FBA and the rest of your products in removal filming.   Bradley Sutton: Interesting now. Now, Jaisal, you know, one question I had was you know she just mentioned about like tax implications and things like that, for when you're actually sending inventory there. I think that's a very top of mind Topic for sellers is like, wait a minute, like anything has to do with another country, like, alright, my product is crossing the border, am I gonna get tax? Like do I? I'm doing Remote Fulfillment? Am I gonna get a separate tax bill? Or do I have to clear customs for each order? Like all these, all these questions they might have, like which might be holding them back? Um, but correct me if I'm wrong, but in removal filming, is it true that I really don't have to worry about those things?   Jaisal: This is probably, like our, one of our top five questions that we always get. So when customers buy products through Remote Fulfillment with FBA, the buyer is actually the importer of record and must pay any import duties, taxes and fees. Amazon kind of simplifies the import duties process by estimating the amount that will be due and adding it to the amount the customer pays at checkout. You also do not have to present income taxes in other countries, since your sale is occurring in the United States, so sellers may continue with their tax-specific obligations in the US in the same way as before joining Remote Fulfillment.   Bradley Sutton: If I'm looking in Helium temp profits or in Seller Central, when I'm downloading my financial reports and everything, the order might show that it went to Canada or something. But is everything pretty much the same as far as the numbers go? My shipping, my fulfillment cost is the same and there's no extra fees. That's affecting my profitability. Is it almost 100% the same?   Irais: We can talk about also the fees. I can already explain how it works. So in Remote Fulfillment the products have two fees, just the same as any product in USFBA. So the first fee is Remote Fulfillment fee, which replaces the USFBA fee it's the same one. And we have the second fee, which is the category referral fee, which depends on the kind of product that you're selling and that will be. It varies depending on the country where the sale is occurring. So, besides these two fees although they can be higher because, for example, in Remote Fulfillment, fees varies depending on the size of the product, the weight and also the country to which you are sending the product Although these fees may be higher we have the tool bill that we have mentioned. But the tool does is it adjusts the prices in the targeted countries with those fees, including those fees in the price and any other extra costs that you might have, so that the price already includes all these additional costs and sellers will get a similar profit as they get in US. So to the question what we are doing with PIL is protecting the margin of the sellers so that they have a similar profit as they get in US, and that's how we can comfortable say that you will be having almost the same profits as you have in US.   Bradley Sutton: Okay. So let's say for whatever reason, the currency exchange rate is fluctuating greatly, day by day or week by week. Is once a week or once a day? Is the price maybe showing up as something like is BIL changing my price to reflect the currency fluctuations?   Irais: Yeah, so maybe it's easier if I give an example. But for example, so what BIL is going to do is have your US price as a base. It will stay connected to the other listings or to your products in Canada, Mexico and Brazil and the moment that you do, for example, a manual adjust price in the US, it will adjust all other countries, considering the fees difference in each of those countries and it will also consider, like you say, exchange rates for each of the countries. One point that I want to make sure is clear and that sellers know is that if sellers do a change manually to the price in the target country for example, they go and they make a change manually in the price in Mexico that will break the connection with the US price. So BIL will not be connected anymore, and that's something that selling partners need to be careful with. Sellers can totally go and manually change prices in the targeted countries, but that will be breaking the connection. So there is a way to connect the sellers, the listings, again through the BIL international listing tool, which is in global selling. You can reconnect all your listings, but it's just to have this in mind. You know, like not making manual adjustments if you want to maintain the connection with your US prices.   Bradley Sutton: That's super interesting. So if I never have touched it, it's going to go ahead and edit that for me, but if I mess with the price once, just like in Seller Central or something, then that breaks the connection. I literally have not seen this page in probably years, but I'm looking right now on my BIL international listings page and, for example I guess at one point I selected these things as default, but it's interesting. Like it says here for Canada, it tells me what the exchange rate is right now. And then it says, for price synchronization, I can choose the list price and the sale price, or list price only. So that's good to know. If I'm doing a sale in the US, that means, if I have this selected, it'll go ahead and reflect as well in Canada. And then it says here I can for Remote Fulfillment with FBA. The choices I have are same as the source marketplace adjust for fees, which is what I have. The other options, though, are same as just same as the source marketplace percentage above the source marketplace, or percentage below the source marketplace, or fixed amount above. So very interesting. And then I also have self-fulfilled options here. Like me, I have a lot of skews that I actually self-fulfilled myself, and I don't know why I put $25. I guess I didn't want anybody ordering from Canada or something. I put a markup of $25 here. But, interesting, I had not been on this page at all. I had no idea about these things. So, as a matter of fact, you just told me I'm working on something with our product team where we can do prices, and I didn't realize. So if I'm manually editing a price, it is no longer gonna go by these rules.   Irais: then yeah, just to be clear, it's manually adjusting the price in the target country. So if you change to the store of Mexico and then you change the price in pesos, no, if you change it in US, obviously it will stay connected, and exactly that's how the tool helps to change accordingly the prices in the other countries.   Bradley Sutton: Okay, all right, interesting, interesting. Now here we're talking about all these foreign currencies and things like that. Jesso, If I'm trying to open this up, do I need a Canadian bank to get my disbursements from? If I'm just an American seller, do I need a Mexican bank to be able to receive the payments, or how does that work?   Jaisal: Yeah, so now actually, Amazon will manage this for you through a tool called Amazon Currency Converter for Sellers, or otherwise known as ACCS, that you can set up in Seller Central as a deposit method. That way, your funds from other countries are transferred to your assigned bank account to receive deposits in the US.   Bradley Sutton: So literally at that moment that we talked about earlier in the show, when I'm enrolling, that's it, like there's not a bunch of other steps I'm going to have to jump through. All right, we talked about the cost. We talked about taxes and fees and banks and disbursements. I'm sure I'm forgetting some other things, but just in my just thinking about this program, a couple other questions a seller might have is maybe on the customer side. You said that they're the importer of records. So just out of curiosity, you're no tax code expert or anything, but on average, is it a lot of fees that they're having to pay? Like if they're buying my coffin shelf back there for 25 bucks that's the base price with shipping. The typical Canadian customer, though, what's their bill going to be like? Is it going to be double that? Is it just a certain percentage of that?   Jaisal: Yeah, I mean, I think it's an important aspect. But what we really want to highlight is that with the Remote Fulfillment program, buyer will be charged for the taxes.   Bradley Sutton: The price that the customer sees, though, is it just the listed price, you know, after the currency conversion, or is Amazon automatically building those you know taxes and things like that, into that retail price?   Jaisal: Yeah, so whenever the seller is going on to Amazon.ca and they want to buy your product, they will see actually what the price point is plus the tax and the shipping fee. Ah, so that's good.   Bradley Sutton: So it's not like you know like, see, that that's, that's a worry, like when I used to export to Canada and other countries, you know, off of Amazon. You know, maybe 15 years ago or 20 years ago, I would get some customers that would sometimes reject the shipments because they're like, I got this crazy tax bill that I had no idea you know this is how much, but kind of like, there's no surprises because Amazon is telling them how much, how much it's going to cost. Oh, that's a comfort to hear.   Irais: I was just going to compliment that. For example, for Mexico, the price of the AC versus US is very similar. It will only get adjusted by the, by the shipping fee which is going to be added to the price if there is no taxes, Amazon is not going to add any, any extra fees and, like you say, it's really convenient, for example, for me when I'm like I want to buy a brand that is not available in my country and that I want to bring it, and it's really nice to have you know like a exact date when I'm going to get it and that I don't have surprises of when the package arrives. Like you say like, oh, I am due another 50 bucks for what I am ordering.   Bradley Sutton: Okay, good to know. Good to know. What about returns? So you know, Amazon obviously has a generous return policy. Is it kind of like the same for people who buy through mobile film? I don't even know what it is like. You know 30, let's just say 30 days. They have 30 days, is it the same? And then what's the process? You know, like for like, I had to return something from Amazon the other day and it's just like all right here, go drop it off at UPS or we'll send you a label to return. How does it work if it's a Remote Fulfillment product?   Irais: Yeah, it's exactly the same from a buyer's perspective. You also have the Amazon promise that you can return items within a certain time First, I think Mexico is 30 days and you'll get a label, a shipping label, that you can paste on your package and you'll deliver it to the same place, where, or even you can also call for someone to pick it up at home, and it works exactly the same way. Amazon will take care of bringing back the product to the US. So that's I think it's important for sellers to know. We don't bring the product to the FCS and locally, we take it back to your inventory in US. So once it gets to the US, it will be re added to your inventory.   Bradley Sutton: Now, what are some educational resources that people can search for, maybe in Seller Central If they want to find out more about this? How would you suggest people can learn more?   Irais: inside Seller Central. I think there is two main resources sellers can use. One is the help page of Remote Fulfillment with FBA that you can search by using the search bar. You can place Remote Fulfillment. You will find the help page. We also have a revenue calculator that sellers can use. Also, by typing revenue calculator, you will find it in the search menu. The only thing you need to make sure is that once you are in the revenue calculator, you need to choose the store where you are targeting and the store where your inventory is in, and you will see the option of calculating fees with Remote Fulfillment so that you are able to compare what is the best channel for you or what will be your net profits using one channel or the other one. And finally, you always have seller support, which is a really good resource for a lot of sellers.   Jaisal: Just like sending your question or requesting a call, and they will be able to help you, yeah, and also just to add on to that as a seller, if you do have any country specific questions, one piece of advice that I like to give is search for those questions in your Seller Central that is accounted for that country. So if you have a question, for example, on Canada right and you're looking on how do I expand into FBA in Canada, you would literally go into your Seller Central side for your Canada account and type in selling in Canada from the US with FBA and you'll get information on how to expand that way.   Bradley Sutton: Excellent, excellent. Now just to give people an idea of what this could mean for you and everybody's accounts is different, but I have literally done no optimization. I haven't even edited my keywords or anything to make it right. All I did last year in one of my accounts is just turn on the Remote Fulfillment. Let me just show you, guys, my Helium 10 profits window here. But in one time period in Project X, my Project X account, I did $132,000 in USA and by never even looking at it, not even touching it at all, never having to ship something myself to Canada, I did $10,000 in Canada. So is that going to make me a millionaire by selling in Canada? Mexico only did a couple of hundred dollars, but still that's almost getting to 10% of my revenue by not even lifting a finger, just clicking a couple of buttons to enroll, and I was able to increase my sales in this one time period by $10,000. So, guys, if you haven't enrolled into this program, definitely do it. Not only are you going to be able to sell in Canada, but also Mexico. And now the newest member of the team is Amazon Brazil to really tap into that marketplace. So, Jaisal and Irais, thank you so much for joining us today and giving us all this knowledge about this program. I hope that all of our listeners are going to be enrolled by the end of this episode and maybe we'll bring you back next year and see what's new with the Remote Fulfillment program. So thank you so much for joining us.

Here I talk about what we need to do in order to have a healthy perspective in life. Free pdf - 4 Cornerstones of an Empowered Life: https://www.benergyaware.com/freepdf Buy the Get Empowered audiobook, written and read by Bran Katanec: on Amazon Canada, Amazon U.S.; buy the Get Empowered exclusive Bonus edition: https://www.benergyaware.com/shop Let me know what you think. Follow me on Instagram @beenergyaware and message me. Please leave a review on Apple podcasts. BEnergyAware Blog: https://www.benergyaware.com/blog YouTube: https://benergyaware.com/YouTube BEnergyAware Newsletter: https://benergyaware.com/Newsletter

In this one I talk about some of the things we must do, in order to create the life we love. Free pdf - 4 Cornerstones of an Empowered Life: https://www.benergyaware.com/freepdf Buy the Get Empowered audiobook, written and read by Bran Katanec: on Amazon Canada, Amazon U.S.; buy the Get Empowered exclusive Bonus edition: https://www.benergyaware.com/shop Let me know what you think. Follow me on Instagram @beenergyaware and message me. Please leave a review on Apple podcasts. BEnergyAware Blog: https://www.benergyaware.com/blog YouTube: https://benergyaware.com/YouTube BEnergyAware Newsletter: https://benergyaware.com/Newsletter

One more important reminder about using that one thing that never fails us. Free pdf - 4 Cornerstones of an Empowered Life: https://www.benergyaware.com/freepdf Buy the Get Empowered audiobook, written and read by Bran Katanec: on Amazon Canada, Amazon U.S.; buy the Get Empowered exclusive Bonus edition: https://www.benergyaware.com/shop Let me know what you think. Follow me on Instagram @beenergyaware and message me. Please leave a review on Apple podcasts. BEnergyAware Blog: https://www.benergyaware.com/blog YouTube: https://benergyaware.com/YouTube BEnergyAware Newsletter: https://benergyaware.com/Newsletter

Alex speaks with Marian Tupy about the notion that human progress has increased quality of life worldwide for centuries, making today the greatest time to be alive in the history of human life (in spite of what you may have heard elsewhere). Episode Notes: - Marian's book "Superabundance: The Story of Population Growth, Innovation, and Human Flourishing on an Infinitely Bountiful Planet" on Amazon Canada: https://a.co/d/boeFBP3  - Marian's profile and bio on the FEE website: https://fee.org/people/marian-l-tupy/  - An article breaking down the Malthusian thinking in the Avengers movie referenced by Marian https://carnegiemnh.org/defeating-thanos-and-his-malthusian-mission-of-population-control/  - A Youtube video giving some history and context for the Simon - Ehrlich bet:  https://www.youtube.com/watch?v=xw2mn40BVo0   

Here I reveal what being you entails. Free pdf - 4 Cornerstones of an Empowered Life: https://www.benergyaware.com/freepdf Buy the Get Empowered audiobook, written and read by Bran Katanec: on Amazon Canada, Amazon U.S.; buy the Get Empowered exclusive Bonus edition: https://www.benergyaware.com/shop Let me know what you think. Follow me on Instagram @beenergyaware and message me. Please leave a review on Apple podcasts. BEnergyAware Blog: https://www.benergyaware.com/blog YouTube: https://benergyaware.com/YouTube BEnergyAware Newsletter: https://benergyaware.com/Newsletter

Welcome to podcast #36. We'll be talking about Amazon Influencer Canada. Find out what's new there. Just a reminder that our new Amazon Influencers course is now live. The FB group is open and course content began January 24th. It's not too late for you to join, Sign up below: https://bit.ly/provenazinfluencer To get a huge discount on the AIP course and/or to get started with Amazon FBA, you can sign up for the monthly PAC membership here. https://bit.ly/PACMonthly Show Notes: Overview of Today's Topics Discussion of our personal numbers and performance. Announcement about Amazon Canada's new feature. Strategies for uploading videos to Amazon Canada. Amazon Canada They dive deeper into the potential of Amazon Canada, including the process of uploading videos and tagging products. Tips for selecting videos to upload and strategies for maximizing potential sales in the Canadian market. Discussion on the new feature allowing multiple video uploads from the desktop. International Amazon Influencer Program Participation: Clarification on the ability of international users to participate in the Amazon Influencer Program in various countries. Tips on how to sign up and get paid, including the use of a Wise account for international payments. Proven Amazon Influencer Course and Final Thoughts Reminder of their course at provenazinfluencer.com. Reminder of the course structure and how it will cover different steps each week with Q&A sessions. Our affiliate partners/links: Check out Proven Amazon Course's free podcast and Facebook Group at the link below: ---> https://bit.ly/ssmfreepodcast Andrew's recommended transcript-based video software that saves a ton of time in editing. This is now also the service we use for our Podcast. Check it out: ---> https://bit.ly/descriptshh For feedback/questions or if you'd like to be a guest on our podcast, please email us at sidehustleheroeshq@gmail.com Join our Side Hustle Heroes HQ Facebook group to be part of the Side Hustle Heroes HQ community and be the first to get access to the latest tips and strategies for our latest side hustles. ---> https://www.facebook.com/groups/sidehustlesheroeshq Subscribe to our YouTube channel for the video feed of our podcast. ---> https://www.youtube.com/@SideHustleHeroesHQ We may receive commission for some of the products that we recommend on our show. We appreciate your support.

Here I reveal the biggest thing when it comes to achieving in life. Free pdf - 4 Cornerstones of an Empowered Life: https://www.benergyaware.com/freepdf Buy the Get Empowered audiobook, written and read by Bran Katanec: on Amazon Canada, Amazon U.S.; buy the Get Empowered exclusive Bonus edition: https://www.benergyaware.com/shop Let me know what you think. Follow me on Instagram @beenergyaware and message me. Please leave a review on Apple podcasts. BEnergyAware Blog: https://www.benergyaware.com/blog YouTube: https://benergyaware.com/YouTube BEnergyAware Newsletter: https://benergyaware.com/Newsletter

In Episode 327 Jeff Belanger and Ray Auger take a stroll through Williams Memorial Park in New London, Connecticut, to see the site of a former cemetery. The park was created in 1885 after Mayor Charles Williams generously agreed to fund the transfer of hundreds of graves to a newer cemetery on the outskirts of town. Today there's an apartment building and houses on the land, but for more than a century, rumors have dogged this park that the workers only moved the headstones and that the bodies are still there. Special bonus content: An audiobook excerpt from Jeff Belanger's new book, The Fright Before Christmas: Surviving Krampus and Other Yuletide Monsters.    See more here: https://ournewenglandlegends.com/podcast-327-they-only-moved-the-headstones/   Listen ad-free plus get early access and bonus episodes at: https://www.patreon.com/NewEnglandLegends   Check out Jeff Belanger's new book, The Fright Before Christmas: Surviving Krampus and Other Yuletide Monsters in hardcover, eBook, or audiobook!   JEFF'S NEW BOOK AND E-BOOK NOW AVAILABLE WHEREVER BOOKS ARE SOLD! Amazon: https://a.co/d/7b8zV3p  Barnes & Noble: https://www.barnesandnoble.com/w/the-fright-before-christmas-jeff-belanger/1142940650   Amazon Canada: https://a.co/d/bJvFzX5   ALSO AVAILABLE AS AN AUDIOBOOK NARRATED BY JEFF BELANGER! Audible: https://www.audible.com/pd/The-Fright-Before-Christmas-Audiobook/B0C7S51N71   Apple: https://books.apple.com/us/audiobook/the-fright-before-christmas/id1691580224?itsct=books_box_link&itscg=30200&ls=1  Libro.fm: https://libro.fm/audiobooks/9781666646467  Kobo: https://www.kobo.com/us/en/audiobook/the-fright-before-christmas-1   

Get ready to take your Walmart selling game to the next level! Our brilliant guest, Michal Chapnick, a Walmart expert, talks about Walmart's ad certification, the unveiling of innovative beta programs, and the integration of Google ads into promoting your Walmart products. She'll also shed light on Walmart's commitment to third-party sellers through initiatives like fee discounts and personalized product suggestions. This is the inside scoop you need to unlock the potential of Walmart's marketplace and see your sales soar. Discover the power of Google ads in driving traffic to Walmart and how it can work wonders for your brand exposure. Dive into the advantages of Walmart's SEM program and learn why it may be more beneficial than directly sending Google ads to Walmart. Michal reveals the abundant opportunities awaiting sellers at Walmart Canada and uncovers the potential impact of beta programs, such as brand stores, on your sales figures. This Walmart Wednesday episode is packed with insights and advice for those seeking to extend their business reach on Walmart. As we approach Q4, the busiest time for e-commerce, Michal shares her expertise on maximizing your sales during this hectic period. From planning and implementing promotions to optimizing your listings and enhancing customer service, we've got you covered. Uncover the impact of the beta version of coupon codes and the power of video ads in holding customer attention. We wrap up our episode by acknowledging all the diligent sellers out there and remind you to make the most of the opportunities available on Walmart's platform, particularly during the holiday season. Buckle up for a wealth of knowledge, and best wishes for a profitable Q4!   In episode 513 of the Serious Sellers Podcast, Carrie and Michal discuss: 00:00 - Selling on Walmart Updates and Opportunities 03:13 - BIS Mentor and Customized Suggestions 06:07 - The Growth and Opportunities With Walmart 12:35 - Walmart's Influence on Black Friday Sales 15:23 - Running Ads for Walmart Benefits 19:17 - Opportunities for Selling in Walmart Canada  23:53 - Promoting Walmart Sales With Coupons and Videos 31:56 - Optimizing Keywords With Helium 10 33:24 - Q4 Selling Tactics and Appreciation ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: On today's episode we have Walmart expert Michal Chapnick. She's going to be talking about Walmart ad certification, new beta programs for Walmart, as well as Google ads for Walmart. So this and so much more on today's episode of the Serious Sellers Podcast.   Bradley Sutton: How cool is that? Pretty cool, I think.   Carrie Miller: Hello everyone and welcome to another episode of the Serious Sellers Podcast by Helium 10. My name is Carrie and I'm your host today, and this is our winning with Walmart Wednesday, where we talk about all things Walmart. We answer all of your questions and I'm very, very excited today because I have an amazing guest. We have Michal Chapnick, who is going to be joining me. I'm going to be asking her lots of questions because she's a Walmart expert. She has a Walmart agency and she's had a lot of success on Walmart. I know a lot of you are familiar with her. Hey, Michal, how's it going?   Michal: Hello, I'm good and good. How are you doing?   Carrie Miller: Very good. Thank you, nice to see you, and thanks so much for coming on. I'm really excited to have you because you're one of the you know Walmart gurus one of the few Walmart gurus. I would say, probably one of the top in the industry here for Walmart. So thank you. Yeah, so I'm really excited because I know that you have a lot of kind of cool updates to share with us. Okay, so I'm going to get into it. I'm going to get into some of the first things. I'm going to ask you just what kind of updates are there that you would like to share with us about Walmart? Do you want to share any updates of anything new for Walmart or what's new?   Michal: basically, I think there are so many Recently. You know, every week we do Walmart updates and we have, like you know, 10, 15 slides every week because they're really on top of it, they're working really hard and a lot of them are really exciting because and I'm telling that all the time Walmart really wants you. They want you on Walmart, they want the brand, they want you to sell and a lot of people you know sometimes having a hard time to enter Walmart or when they're on Walmart they're having a hard time to sell. But Walmart really wants you there and they're doing everything they can from their side to help you and, you know, give you help to set up, give you help with fees. There's always some kind of promotion there is doing for sellers that are already on Walmart or new sellers. So right now they're doing a lot of like. They're cutting off fees in different ways.   Michal: So either if you have the Pro Seller badge and you can get deep discounts on fees and you can get credit that you can use it for run ads or to use it for the review accelerator program, so you get this credit back. The only thing you need to do is go to your BIS mentor. It's in every account. It's on the, I think, top left and Walmart is giving you customized suggestions so it just specifically for you.   Michal: So from things like items that they think you have an opportunity to get more sales if you lower your price and they're willing to cut your sell off fees, so they will cut your sell off fees so you'll be able to take your price lower to sell more. So this is just one example of the second thing they will give you like a customized list of products that they think you should add to your account. So they're basing that, based on the category you're selling or the brand you're selling. So if you're a resale, of wholesale, you will see a lot of opportunities and I know that some of my sellers that I'm working with they're taking really good advantage of those and they're they managed to get a lot of sales because usually Walmart will tell you something that is out of stock or something that the other sellers are not using WFS.   Carrie Miller: So once you got this inventory and it's already selling very well and you're the only one selling it or the only one WFS, imagine that is like so much self I actually talked to them about this and they said that they anything in the assortment growth tab, that those are really the best opportunities because they kind of compliment what they already have on Walmart. So they're looking for complimentary products. So I think that's why is they're really going to. If you take those suggestions, they're going to boost you and then you're going to get a lot of exposure and sales. Like I know, I was talking to an account manager and she said that somebody in the toys category had a bunch of assortment growth suggestions for toys and they started manufacturing them and basically have been killing it on Walmart, just making tons and tons of sales. So that's a that's something that is really interesting right now for opportunity for selling products.   Michal: It is working. I know that one of our clients that he have an account manager. You know in the past you know they were doing it personally, they know exactly the opportunity so they can do it all and you know he's selling in the category of backpacks. They told him you know what styles right now there is like a lot of demand, for example, clear backpacks and things like that, and the same thing is killing they're. They're making six figures a month.   Michal: They're just amazing. So Walmart is there to help you. I think, if you, I don't know I was selling on Amazon for 12 years, but I remember the 10 years ago. I used to get emails from Amazon every day with items to sell. They were like telling me hey, you know these these, you know those items right, and I don't know if they still do that. I have no idea, but I haven't gotten any recently. And but with Walmart is the same thing. They want to know.   Michal: For them to get to the same or as close as Amazon sells, their catalog have to grow and that's their focus. They're focused in growing their catalog and they're using the sellers, the third-party sellers, to leverage the catalog. There's still far away in a couple of hundreds of millions of products from Amazon. There is so much place for new sellers and even people that come into Walmart and they're new and they don't know what to sell. I can show them so quickly. So much opportunities. There's endless opportunities. One of the coolest things with the mentor base even if you're a private label, walmart know you're selling, for example, in the toy category or kitchen, and they know exactly what product, have a lot of demand and they will tell you. And then you need to go and manufacture that or source that or there's so many ways you can get your hands on these items. This is one of the things that I really like, that they're really encouraging you and we just talked about it.   Michal: Right now they have an update for the category of automotive. They will tell you all the products they're looking for in automotive and they tell you please bring those products, list them. We want you to create the listing. They do not want you to sell something. Yeah, of course you can sell. Something is already on Walmart but what they're trying to do is to get you to create new listings. They want you to not just to create new listing. They also expect to need to create good listings, because when they're good listing, they can be in front of customers. Customer can find them. When customer find it, the content is good, so he will buy it.   Michal: Right now they give you the option to upload videos to your listing. Everybody can do that right now. It doesn't cost you anything. You can just go ahead and there's a when you go and open the case. There is one of the section it says upload rich media, upload video, and they will give you an instructions and a file to upload your video. So they're really doing a lot for the sellers and going a little bit back. The most important things that you need to remember is that you have to follow the guidelines, because you're going to have so much benefits coming after that, Getting the processor batch, for example. Now they're offering the SEM, that's the searching agent marketing, and what is that? So let's talk about that for a second, because that's I think this is one of the most exciting updates the last couple of months.   Carrie Miller: Yeah, I saw it pop in my account and I took a look at it. I think my biggest question is because this is basically advertising through Google Shopping, through the portal, and they basically do it for you. As long as you're really well optimized, you'll show for the best keywords. But is this now the paid version of what was free? Because I remember my product used to show up a ton on Google Shopping just for free and I hadn't been advertising on Google for Walmart but it would say available on Walmart.com. Is it now kind of paid and not free, or do you see both?   Michal: No, it's definitely both. So here's the secret. Walmart is spending millions Even I wish I could see their budget for Google Ads. It's insane, it's really crazy. They know the power of Google Ads. We saw in many, many clients a lot of time when we went deep into the sales and trying to understand where those sales are coming from. Between 30% to 40% of a lot of item sales coming from Google Ads. So Walmart is pushing all the listing to Google Ads.   Michal: But there's a couple of criterias, like your listing have to be following the guidelines, you have to have good images, so you have to have not too long title and all the things that are very important, and you can see it in your listing score. There is a tool that show you exactly the score for every little part of your listing and if your score is high, there is no reason why you shouldn't be eligible to show up on Google Ads. So Walmart is not going to put you on Google Ads if you don't have enough images, because then the pain for your item to show up on Google a customer is going to click on that is going to come to Walmart and he's not going to end up buying because there's no information or there's no images. So again, they have to make sure your listing is going to have the chance to convert before they will do that. So the only thing you need to do is make sure your listing is following the guidelines. And so now Walmart is telling you we're giving you the option. We know how powerful is Google, we know how powerful the ads are coming. We are spending a lot of money, but if you want to do some extra, you want to spend more money, you want to put more product. We're giving you the option to start doing campaigns on Google, and I think that's huge and I think whoever is going to take advantage of that is going to see amazing results in their conversion rates.   Michal: Because Still, 40 percent of people will start their search on Google. I think 35 percent going to go directly to Amazon, 40 percent on Search and Agent, and then the rest is spread on different things. Some people will go through Pinterest or even social media. They're going to look and stuff in there. Another thing that why you want to be optimized is the same thing as more you optimize and you listen to high quality. Walmart is not just advertising on Google or Bing or Ad. They're advertising with a lot of social media advertising, with a lot of bills website. They're advertising with a lot of really big influencers that they're paying them a lot of money. As more as you're listening is good. They will expose your items to all those channels they're advertising at.   Carrie Miller: That's possible. Yeah, I know that.   Michal: Yeah, I was talking with one of the account manager and they have the option to pick items and put them on this bucket, this list, and then website deals website like a silk deals, and there's all websites like that or influencers have the option to look at that list and pick the items they want to promote this week because they're getting paid and they get also getting paid affiliates. Yeah, there's things like that. Sometimes, if you follow influencers on Walmart on Instagram, they're doing a lot of Walmart. You can see they're pushing a lot of passion. Yeah, kitchen items. And right now it's crazy because people are waiting for influencers to show them what's the deals on Walmart, because everybody know that Walmart have the best Black Friday deals.   Michal: Yeah, we always have the biggest selection, the biggest selection of deals in each category. Because other stores can be just electronics, best buy with Walmart. The Black Friday deals are on home, on outdoor, on Christmas decoration, toys, clothing, jewelry, everything. Walmart is very known in Black Friday.   Carrie Miller: We did have a question about SEM. It says do you do Walmart SEM and your own Google ads at the same time? That's a really good question Because if you don't want to cannibalize your own Google ads while doing the SEM Google ads, that is a really good question.   Michal: Usually, when you do your own Google ads, you choose where the traffic is going to go. You can run Google ads for your website. It's good because many times I remember I had items that I used to sell in the past. There were not all of people were selling them In the category. I would say it was a kind of a shoes, a specific shoes for kids. When I used to go to Google and I used to write that specific keyword. I get Google ads and I sell my shoes on Walmart. Next to it I saw my shoes on my website and next to it on Amazon. I used to get all the Google ads I could. Now, most likely, the customer will buy my shoes. It doesn't matter where, but he will buy them. Again, you're creating brand awareness. It's more ads you can create. It's more exposure. You can put your brand in a product. It's better for you because the customer remembered that.   Carrie Miller: I think that they clarified it. I mean sending Google traffic to Walmart. Maybe not do your own Google ads to Walmart if you're doing SEM, potentially.   Michal: Yeah, that's what it's going to do. That's exactly what it's going to drive traffic from Google to your Walmart. So I say you know, try, try, you can put a budget. It's not too complicated to run those campaigns. So I would say, give it a try. And before you do that, also go and search for your item on Google and see if it's really coming up, if Walmart is already promoting your items. And again, the most important thing, make sure your listing is following the guideline.   Carrie Miller: Yeah, for my own Google ads. I did do an experiment where I was trying to see if it would help with ranking if I sent outside ads, like from Google, like at U-Kan on Amazon, and I noticed that it did not make a difference when I sent my own Google ads to Walmart. And so I think that probably, if there is going to be a benefit, it's probably going to be through the SEM program doing ads to Walmart. So if if I were to choose between the two, I would probably do the Walmart SEM over Google to my own Google ads to Walmart, whereas I would still obviously do Google ads because I have Google ads to my own sites as well. But that's what I would think because I know that they are kind of looking at their own metrics and the more you convert on their side, I think that the better it is. But that could be just a guess, but I do know for a test that it did not help my rank. So there is that, because I know a lot of us do that for Amazon. We send Google traffic and it does help with rank, but it didn't on Walmart.   Michal: Yeah, one more thing I'm thinking of is that it's probably going to be much better because they have better pricing, so it might be going to end up being much cheaper than you spend it yourself.   Carrie Miller: Yes, it's Walmart.   Michal: It's going for Walmart account. It's not your Google account, it's Walmart account having their own pricing. So you will get that. And the second thing it's known because I can see it. Every time I go to Google I can see Google love Walmart. Google will always place Walmart ads in first five. So this is another thing you will get better exposure and you have better chance to shop in a better ad in a better location Because, again, it's through Walmart. So just that it's worth it.   Carrie Miller: We have another question. Actually Bradley asked this one and it says is Walmart Canada worth it yet?   Michal: I absolutely think so, absolutely. It is very like with Walmart.com, the same thing with Walmart Canada. Not every product will be a huge success because those marketplaces are still building their customer base, but I think Walmart.com is doing very good. Now for Canada, from a lot of people that I have a lot of friends that live in Canada people online. When they go online they usually will go either to Amazon Canada or Walmart Canada. There is not too many options. Some items people can go to the store and have some problems to find Like there is not always big selection of things. So if you know to find those items that people having a hard time to find in the store or next to their house, you will know that Canada will be very, very good.   Michal: So actually, going back to the time when I used to sell kitchens, we had exact same styles on that farm in Canada and actually it was a period of time that we met sales on Canada. Because I guess you know people need, you know everybody needs shoes for their. Yeah, you don't need to do much, it's going to sell. If you have nice shoes with quality, it will sell. And I think the thing is that, again, people when they go online, they don't. There's not too many brands that are selling on Walmart.com or Canada. So again, if you find those opportunities and there is tons of opportunities on Walmart Canada and also in Canada people, the Canadian, are paying high prices on stuff, so you don't have to sell nothing to cheap, you can sell it in your price or even higher and customers are paying and they're also paying shipping as well, so I think the profit is also very nice on Canada.   Carrie Miller: All right, let's go into some other things I know. Can you give us some insights to you know, like I think, some beta programs I think coupons, brand stores, any other kind of beta programs that you've seen, and have you been able to use them and what's your experience been with those?   Michal: Yeah, so brand stores are available for very selected amount of sellers. Right now it's mostly they started with a lot of sellers that do it fashion, so we do have a couple of our clients that they have the option to do brand stores and right now it looks great. I cannot wait for it to be available to everyone because we need that. You know you want to click on the brand and go to a nice storefront that you can display your. You know what are you selling. I think it's going to help a brand grow really nicely on Walmart and I think the best part is, again we see the people that selling on Walmart. There's not a lot of brands that take Walmart really seriously and doing those extra steps, but the one they do, those that want to see really success on Walmart. So I'm excited to you know, to see some of the brands we're working with, you know, using that feature and growing. The second thing is coupon codes. So coupon codes again are in beta right now. Yes, and it's available from whatever.   Michal: Only like 50 sellers got that, yeah, maybe now a little bit more, but I cannot wait for that because, again, this is huge for doing social media marketing, because people love those videos and those ads and everything that you give them. Coupon code is, like, so popular right now with Amazon, and I think it's going to help get so much more traffic and sales to Walmart when you can, you know, and display your items with the coupon code. I think so.   Carrie Miller: I think that it's a bummer we don't have it right now because my sales when we started doing a coupon on Amazon have done really, really well, because I just think people are always looking for a deal. So, seeing that coupon, they're like, oh, I might as well just get this item too in here because it's on sale or there's a coupon, whereas you know we don't have it on Walmart yet. I'm kind of antsy to get coupons on Walmart. It would be really cool if they just decided next week to release those, because I'm desperately waiting for those because they work really well on Amazon. We see that they work because people are already shopping on there and they're like, oh, I'm looking, they're looking for deals, right? So the more access we have to give deals, I think, the more sales we're going to make on Walmart.   Michal: So, yeah, in beta anymore. It's available to everyone. If you're a brand, you have to be brand and register, but is the video ads. Yes is the most exciting thing I think happened recently for brands is that you can create a video ad and you get your customer attention so fast because you know the minute they search for something, your video is and it's big, it's really big. You saw on Walmart, it's not like tiny. It's like yes, really like the page. It's really nice big deal, and I'm still amazed that so many brands are not using that. There are so many people and sellers that are not using the video ads or even just to upload the video to the listing. So many people are not doing that. So and so, yeah, this is I think the key to this with Walmart is paying attention and doing all this stuff. I agree.   Carrie Miller: I think I've talked to some people and because the minimum is a dollar for the video ads, they haven't been utilizing them. Have you started doing video ads and have you seen some good conversion on those, like just better conversion overall? Or what do you see with the video ads Currently?   Michal: yeah, we do have one of our clients that is running video ads and their sales are are really going high, Like we're talking about 30% more than before, so that's really nice. They're very happy with that, and so this is one of the things that you know with advertisement usually you should see growth and you know with sales.   Carrie Miller: Mm, hmm, that would be. Yeah, that's amazing. Okay, so let's see, there was something else that you mentioned, and it was ad certification. Do you want to talk a little bit about Walmart ad certification? I think this is a completely new program, so yeah, that's a new program that Walmart is.   Michal: see that people struggling with ads Like they're trying to run ads and they don't know, they have no clue what they're doing. So they're saying, hey, let's give you a certificate. So I think it's just to make people feel like, oh, if they're going to go through a course, they're going to be certified and they know what they're doing. So this is what they're trying to do. Or they're even offering that to your team. It doesn't have to be you, it's going to be somebody from your team. So if you have a VA, or because Walmart advertisement is not difficult, but you have to take the time and and learn how to create your campaigns correctly, how to optimize them, how to find the right keywords, a check your competition.   Michal: If you're running ads and you don't spy on your only competitors to see what they're doing, you're missing out. Because this can be. I always find. When I do, you know, when I look at competitors, when we run ads for customers, we can always see that there is, we have a list of all the relevant keywords and then we look at the competitors and sometimes they're missing one or two, or sometimes even more. And that's your opportunity. So I think it's just to make sure that you're not missing out, and so we can always see that there is.   Michal: We have a list of all the relevant keywords and then we look at the competitors and sometimes they're missing one or two or sometimes even more. And that's your opportunity, because nobody's paying for that keywords and you can pay for it and get all the traffic. Or Another thing that I see all the time with the competitors is that they're paying for a lot of phrases but they're not coming out as relevant because they don't have that phrase in the listing. So the ad algorithm is very smart, so he will sometimes place them for these keywords, but only because they don't have somebody that looks more relevant. Once you come and you're more relevant, you're not really competing with him because you will always get the first spot in the first page because the algorithm know you're relevant. So it's easy. Even if somebody in your confederate is advertising sometimes they're not doing such a good job you can always come and find those little holes where you can take advantage of something that your competitor is not doing.   Carrie Miller: Very good, very interesting. Well, I think we're pretty much at our time limit, but I was wondering if there's anything else that we didn't talk about that you might want to give advice on or share with the audience. Any final thoughts?   Michal: Yes, I think through the end of the year. Right now it's a really good timing for a lot, especially of the new seller, to see the potential of Walmart because a lot of them will be surprised right now with the sales. So I really want a lot of you to catch the momentum of the end of the year. Right now it's the best timing to add new product because there's a lot of traffic. So take the time and add new product. If you have a product they're doing very well, sometimes you can even just create another offer. It can be two-pack, three-pack, it can be a bundle. Again, it's more items you add, more customer can find you, you create more brand awareness. So add as many skills, as I always think is a good strategy to build your brand and stay in stock, even though pay attention, because a lot of people what happened right now? They're getting out of stock because they didn't thought they're going to sell so many, so much on Walmart and they're getting out of stock quickly. So try to stay in stock so you keep your momentum and your ranking. So add, advertise. Now is the best time.   Michal: Advertise, pay attention to your budget. Make sure you're running ads during those peak days and peak hours. You don't run out of your budget too early of the day, so take advantage of the Google advertisement promo code. One thing that I wanted to say it's going to be super cool when you run ads. So your item is showing up like write the first thing the customer seat and then you use a promo. Like promo it's mean you're doing something like reduce price. So your item right now instead of $29.99 is $24.99. So you already catching the customer eye because you can see this item is on sale and then they click on your product and then they see there is coupon code. Right, it's going to be like. I think it's going to create a lot of conversion.   Carrie Miller: I think so too.   Michal: Together, and so I cannot wait for the coupon code to come. But right now you can run ads, you can do promo and that's going to catch some eyes. You will get a lot of sales just by doing that, as well as running ads going to help you get ranked. So this is a really good timing to not just sit back and say, oh, it's too late. No, it's not too late, you have enough time. Continue optimizing. Even right now. I'm telling all our customers please run a new keyword report.   Michal: One of the things that people don't do is everybody that listen right now. When the last time you optimize your listening maybe you upload a year ago did you optimize it since then? Keywords is something that change all the time, especially in Q4. Because in Q4 there's a lot of new phrases. So if you sell toy for girls and right now you can add something to one of your key features, it says that toy make a great Christmas gift for girls. Christmas gift for girls is a very high search term at this time of the year and if you don't use it, you're missing out thousands of thousands of customers that potentially can come to your listening because that phrase is in your listening. So it's the perfect time right now, today, or even if you're on vacation or something next week, whenever you listen to that at any time.   Michal: Go to Helium 10, run keyword refresh, keyword report to your product and do a couple of adjustments. Go and add those keywords to your description, to your title, even to your key features. Even your attributes can use some refreshment. Go to your listing tool score and see your score and see what you can improve in there. So just by doing that and you know what I love about it, that if you do that, you will see that in the next week or two you will get more traffic. It's working, guys. I think this tip is always working.   Carrie Miller: One more question on that Do you use Helium 10, Cerebro and Magnet to find those keywords, or where are you finding those keywords? Is that kind of the best option?   Michal: I'm using both. So Magnet, we're always doing searches just to see what's coming up, and I always like to use Cerebro because I will go to my competing items. At least two or three of them will take their item number, go to Cerebro to see what they're ranking for, which keywords, and almost always I will find the phrase that I never got in the other search. So always do both.   Carrie Miller: Yeah, we're updating those keywords every week, so you should be able to find new keywords on Helium 10, Cerebro and Magnet. So thank you everyone for listening. Thank you so much, Michal, for coming on. I always love having you on because you are definitely one of the top in the industry, so I appreciate you taking the time and answering questions and giving advice. So good luck to everyone who's selling this Q4. I think we've gotten a lot of really great tactics here from Michal on what to do, from you know, for Q4. So we will see you all next time on Walmart Wednesday. So thank you.   Michal: Bye Carrie. Thank you so much.   Carrie Miller: Bye.  

This is a very special podcast, because it's with a person who is so authentic and honest about what she's been through – a rare thing indeed. Over in Canada (Peterborough, Ontario, to be specific) Deborah Porteous takes us back eight years to when she was 53, going through menopause – and had never had an orgasm. Through the love of a patient and attentive partner  that soon changed. It was through their search for a workable lubricant that Pleasure Pods, a disruptive company that produces 100 percent plant-based solid product, was born. They are now for sale at Amazon Canada, in more than 50 stores in Ontario, and this autumn became the first such brand to win the CHFA LaunchPad Award at the CHFA LaunchPad and Show in Toronto. Highlights (there are many): • Deborah's history – it's going to resonate• The shame, abandonment, ADHD piece (try not to cry) • You can rejuvenate your vagina: part 1 • How the pandemic fueled the launch of Pleasure Pods (a moisturizer AND a lube)• Breaking down the ingredients and what they do• Why she thinks a you need to check out a modern adult sex store (she's toured to more than 50)• The problem with most lubricants (silicon, water-based, hybrid, coconut oil) – in menopause, in particular• You can rejuvenate your vagina: part 2• The power of orgasms• Her message to women: you need to use it• What she has learned about abandonment and it's impact on relationships, and self-love • Her ADHD journey and diagnosis (get a tissue)• Straight talk about what it's been like being a GenX women• Why she doesn't want to get married now• Her menopause experience (what happened and what helped)Names mentioned:Dr. Carolin Klein, registered psychologist and director of the West Coast Centre for Sex Therapy, Becoming Cliterate Why Orgasm Equality Matters--And How to Get It by Nicole Prause Where to find Pleasure Pods: WEB: Thepleasurepods.comIG: @thepleasurepodsYOUTUBE: @thepleasurepodsFACEBOOK: @plantbuttersandoilsLinkedIn:/@pleasure-products-inc/Join the Hotflash Inc perimenoposse: Web: hotflashinc.comTikTok: @hotflashincInstagram: @hotflashincX: @hotflashinc Episode website: Hotflashinc See hotflashinc.com/privacy-policy for privacy information

In this one I tell you about the work frustrations I encountered following a week off, a follow-up on the Amazon Canada debacle, a long-overdue cleaning of the bunker, and my on-a-whim solo trip to Cooperstown, NY and the National Baseball Hall of Fame. All this and two new calls to the hotline from our old friends Eugene and Ian in Scotland. I hope you enjoy it, thanks for listening! Check out expanded show notes at surfreportpod.com Need twice the Surf Report? We've got you covered. Just pop on over to patreon.com/jeffkay, sign up for a $4 (or more) monthly donation, and you'll immediately gain access to the weekly bonus shows. They're each a full-length episode and are only available to supporters at Patreon. Upgrade today! Also, we now have a telephone hotline where you can leave your comments, questions, and suggestions. The number is 570-290-8151. Give us a call and there's a very good chance you'll be part of a future show. It's all voicemail, no actual human will answer. If you're too shy for such shenanigans, email us at surfreportpod@gmail.com

Hello my love! Welcome back to The Awakening Her Podcast - this episode is

O, Canada! Michael is joined by Blair Forrest of AMZ Prep and resident Canadian. Blair and Michael chat about diving into Amazon Canada in under two weeks. They discuss the pros and cons of expansion, common misconceptions, and a step by step playbook on how to break into the country's market.  We'll see you in The PPC Den!

Welcome back seeker!! In this powerful episode,  am sitting down with Nadine Zumot. You are going to love Nadine's energy and everything she brings to this conversation. Nadine is the creator of The Money Healing Podcast, and The Money Healing Blueprint, Nadine is a Trauma Informed Money Coach and Spiritual Money Mentor, who empowers her communities to heal their relationship with money so they can create and embody the most joyful expression of their lives and experience fulfilling abundance.    In this episode we talk about money wounds, traumas and energetic reasons why it can be hard for us to manifest, save and manage the money we desire. I know you're going to love this episode!   FIND NADINE Free Money Archetype Quiz - https://www.saveamillioncents.com/money-archetypes Podcast - https://beyondthefear.buzzsprout.com Instagram @nadinezumot - https://www.instagram.com/nadinezumot/   .   FIND TALIA Empath Breakthrough  4 Module Program → taliajoymanifestation.thrivecart.com/empathbreakthrough How I Can Help → taliajoymanifestation.com/connecting IG: instagram.com/taliajoymanifestation FB: facebook.com/taliajoymanifestation  TikTok: tiktok.com/@taliajoymanifestation

Hey seeker! Today I am sharing all about "staying on the path" - what that means, how to do it and how to come back when you've been feeling off-track.   I hope this helps you to stay on the right path, seeker! Happy Manifesting!   .  

Hey welcome back! Today we are diving into some common empath problems, why they are happening what what we need to do to come back into our power.  

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. Five takeaways from America's landmark lawsuit against Amazon https://edition.cnn.com/2023/09/28/tech/amazon-ftc-lawsuit-takeaways/index.html The FTC's lawsuit against Amazon would lead to higher prices and slower deliveries for consumers—and hurt businesses https://www.aboutamazon.com/news/company-news/amazon-ftc-antitrust-lawsuit-full-response Walmart Marketplace Increases Third-Party Seller Activity https://www.forbes.com/sites/walterloeb/2023/09/27/walmart-marketplace-increases-third-party-seller-activity/ Indonesia bans e-commerce transactions on social media in major blow to TikTok https://edition.cnn.com/2023/09/27/tech/indonesia-tiktok-ecommerce-ban-hnk-intl/index.html Amazon to invest up to $4 billion in AI startup Anthropic https://techcrunch.com/2023/09/25/amazon-to-invest-up-to-4-billion-in-ai-startup-anthropic/ Walmart Deals Holiday Kickoff sales event will coincide with Amazon's Prime Big Deal Days https://www.wvtm13.com/article/walmart-deals-holiday-kickoff-october/45318835# An update on Prime Video https://www.aboutamazon.com/news/entertainment/prime-video-update-announces-limited-ads Up to tenth of Amazon shoppers in Great Britain ‘bribed' by sellers to offer good review, poll finds https://www.theguardian.com/technology/2023/sep/28/up-to-tenth-of-amazon-shoppers-in-great-britain-bribed-by-sellers-to-offer-good-review-poll-finds Amazon's biggest competitor gets bad grade from the BBB https://www.kiro7.com/news/local/amazons-biggest-competitor-gets-bad-grade-bbb/QAGKNI77WZDWTOXMEHSNEDGVUQ/ Shopify invests in wholesale platform Faire https://www.reuters.com/business/retail-consumer/shopify-invests-wholesale-platform-faire-2023-09-27/ Eligible Walmart Marketplace sellers can use Walmart's Self-Serve Marketing portal in Seller Center to invest in Search Engine Marketing (SEM) and promote their products in Google search results through Shopping Ads. https://sellerhelp.walmart.com/s/guide?language=en_US&article=000011195 We aren't stopping at that! Don't miss our spotlight discussion on how you can unlock more profits with Helium 10's Managed Refund Service. This new service aims to recover funds for sellers from Amazon errors by identifying and submitting recovery claims on behalf of the sellers. Lastly, Carrie Miller gives us the training tip of the week about how to see which ASINs are the most clicked and bought from Amazon Brand Analytics data but inside Helium 10. It's a packed episode, so buckle up! n this episode of the Weekly Buzz by Helium 10, Bradley talks about: 00:51 - Amazon FTC Lawsuit 03:25 - Walmart Marketplace Increases 03:51 - Amazon Holiday Inventory 04:18 - Seller Fulfilled Prime 05:21 - TikTok Shop Trouble 06:20 - Manage Experiments Update 06:55 - Amazon AI Move 07:45 - Walmart Holiday Deals 08:27 - Prime Video Ads 09:45 - Incentivized Reviews Rampant 11:06 - Temu Trouble 11:45 - Shopify Wholesale 12:57 - Walmart Google Ads 14:15 - Try Helium 10's New Managed Refund Service 15:30 - ProTraining Tip: How To See Brand Analytics Data Inside Helium 10 Transcript Bradley Sutton: Amazon replies to the FTC lawsuit. Walmart marketplaces on the rise. Tiktok shop is having trouble in Southeast Asia, manager experiments gets an update. Walmart holiday deals coming. Incentivize reviews are going crazy in the UK. These stories and much more on today's episode of the Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the series sellers podcast by Helium 10. I'm your host, bradley Sutton, and this is a show that is our Helium 10 Weekly Buzz, where we give you a rundown on all the news stories that are going on in the Amazon, walmart, e-commerce world and we also give you training tips of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. All right, tons of articles out today, so let's go ahead and hop right into it. The first article here is actually from CNN Business and it was a five entitled five takeaways from Amazon's landmark lawsuit, or America's landmark lawsuit against Amazon, and you know, they weren't too far off in this article. Bradley Sutton: I remember last week I talked about how ridiculous some of these articles were, like just people not understanding even what was going on in the Amazon. And basically it's you know. They're kind of summarizing and saying that, hey, this landmark case targets Amazon's retail platform, alleging that it's harm shoppers and sellers alike at a massive scale. All right Quote. It has a self-reinforcing cycle of dominance and harm. The plaintiffs claim oh, my goodness gracious, and it has. Amazon is running an illegal monopoly in ways that are paying off for Amazon, but at a great cost to tens of millions of Americans of households and hundreds of thousands of sellers. All right now Amazon, you know, check out the CNN article. It talks about the you know five takeaways you know from it. But Amazon replied in another article that we also have linked in the comments and entitled the FTC's lawsuit against Amazon would lead to higher prices, slower deliveries for consumers and hurt businesses. Hmm, if we only didn't say that, like weeks ago, like anybody who actually knows anything could have told you this that there's nothing good that's gonna come out of this for Amazon sellers nor Amazon buyers. And this article that Amazon releases, kind of like in reply to this FTC lawsuit kind of, you know, talks about that how, yeah, if this goes through, it's gonna make Prime more expensive, it's gonna have more shipping fees or more fees for sellers, et cetera. And it's kind of funny, like some of the things that you know I talked about was how Amazon kind of like I guess you can say, punishes sellers for having lower prices on other marketplaces. Some sellers don't like I mean to me, like it is what it is, you know, like we should be having, you know, same, similar prices, you know across the board. But even, let's say, an Amazon seller thought that was a bad thing. You know, if this FTC lawsuit is for the public, like Amazon is making sure that people, you know, don't gouge customers on the platform. You know, like sellers like like no, hey, if it's cheaper outs outside there, you should have a cheap price on Amazon. But how is that harming the consumers? You know, maybe, maybe could be considered harming the sellers, but you know the millions and millions of prime members now get the benefit of having low prices. So it's like Amazon, or the FTC, is like talking out of like two sides of its, of its mouth there. So it's kind of interesting. Bradley Sutton: So the next article actually switching to Walmart is from Forbes and says Walmart marketplace in increases third-party Seller activity. Not many stats and figures from here, just the writer here is talking about how there's a lot more investment in advertising in this Q4. He expects sellers to have a lot more sales on Walmart Compared to the past, as Walmart's really been expanding their focus on third-party marketplace. Next article here this is from seller central dashboard, just as a reminder to send in FBA and MCF inventory by October 26 before a holiday deal events. So there's less than five weeks left. So like, if you're trying to to have something you know, go for black Friday, cyber Monday deals you actually need to have your inventory in by October 26th. So that's. That's actually not that that far away, so well in advance. Bradley Sutton: Next article is a reminder that seller fulfilled prime is coming back. All right, so seller fulfilled prime, it's gonna be without that 2% fee that we talked about earlier before. We're gonna have a blog later today or tomorrow You'll see at Helium 10 comm forward slash blog that talks about how to enroll in seller fulfilled prime. Me I'm not gonna roll it like I have. You know I don't ship too much stuff. So like there's no way. I'm not gonna use Amazon FBA you know like for to try and get the prime back. Remember to do prime badge for seller fulfilled prime. You've got to have a way to ship to like same day, next day or two-day delivery, including weekend delivery. Obviously, I can't. You know most of us can't, can't do that, but some of you bigger sellers out there who have, you know really good, you know shipping agreements with companies. You might want to take advantage of this and then for your fulfill by merchant you can actually get a prime badge now. So just look out for that announcement or that blog and it's actually gonna be officially announced by Amazon In a couple of days. You'll see some big comms coming out of Amazon about seller fulfilled prime, but you'll be able to get that blog before the Amazon announcement on our blog later today or tomorrow. Bradley Sutton: Next article today we're gonna talk about is actually coming out of Indonesia, all right, and it says Indonesia bans e-commerce transactions on social media in a major blow to tick tock. So Indonesia is actually the biggest you know platform for tick tock in Southeast Asia. I believe. It has something like a hundred and twenty, a hundred and twenty five million monthly active Users and tick tock shop has, you know, released worldwide. But now the government is saying no, you can't have e-commerce and social media together. So you're gonna have to, you know, within the next week or so I forgot when the deadline is you're gonna have to, like, take tick tock shop out and make it a separate app. So this will be interesting to follow, like if something like this happens in other marketplaces and that's gonna be obviously a big blow to tick tock shop. I don't foresee that happening here in in America, but you know kind of is gonna hurt tick tock shop for those who are trying to sell Products in Indonesia. Bradley Sutton: The next article here was also from seller central. It says expand single asin AB test to multiple stores. So now, with manage your experiments, you're gonna be able to run separate AB tests on your asins across multiple stores, all right. So, like to different marketplaces in different regions, you can kind of see how how imagery works, you know, between you know, like Amazon Canada, amazon USA, etc. And you can add, like, for example, it says a brand logo to your a plus content to see performs performs differently in different countries, to pay on how well Established your brand is. Bradley Sutton: A next article here is from tech crunch entitled Amazon to invest up to four billion in AI start startup and Anthropic all right, so this you know a anthropic is this startup who's kind of making waves in the industry. You know that I've heard about them a while back, but you know the interesting thing here. You know we've been talking for a long time that that it's gonna AI Generative AI is gonna definitely change the the shopping experience and that's gonna affect sellers. Andy Jassy, amazon's CEO, says Amazon believes this deal can improve many customers experiences short and long term through our deeper Collaboration with Anthropic. So, again, improve many customer experiences All right. So again, ais. That's gonna change the way people shop eventually on Amazon and that means it's eventually gonna change the way that you know we sell or sell on Amazon. Bradley Sutton: Next article is just from a local TV station, but we talked about this before. It's kind of funny that you know every time Amazon does something, you know Walmart might reply and do something similar or vice versa. You know we're in a competitive matchup here, so this article is entitled Walmart Deals Holiday Kickoff Sales Event Will Coincide with Amazon's Bing Prime Day deals All right. So it's not you know big or Amazon's big deal days, All right. It's Walmart deals holiday, all right. So this is actually happening a little bit earlier than big, big deal days. It's coming on the end from the ninth to the 12th and it's available even to non-Walmart Plus sellers or what non-Walmart Plus buyers? It'll be available to. Bradley Sutton: Next article from Amazon, an update on Prime Video. So you know, prime Video has a lot of like you know, tv shows and and and movies and different things, and so they they talked about some of their, their. You know what they've achieved lately with Amazon Prime Video. But the key is that in early 2024, amazon Prime Video shows and movies will include limited advertisements. All right, and there's going to be a people are going to have to pay $2.99 a month if they don't want to see these ads. But again, you know, anytime we talk about you know advertisements coming on Amazon. You know properties, whether it's in store or other ways. It's eventually another way to get your products in front of of buyers. All right, it's new ways. Bradley Sutton: You know a lot of people are watching Amazon Prime Video. What was that? It's like a, not Game of Thrones, but it's like a Lord of the Rings prequel or something like that. I think was on Prime Video. But you know millions of people watch that. Imagine, you know, somehow for the people who aren't paying that $2.99, you know they're seeing an ad for a coffin shelf on there. I don't think you know we are big enough to advertise on Game of Thrones or or Lord of the Rings or anything like that, but just shows you an example of what could be possible in the future. You know, if you are a big enough seller you could start having your ads potentially on some of these big TV shows from Amazon Prime Video. Bradley Sutton: Now an interesting article from the Guardian in the UK. It says up to a 10th you know, 10% of Amazon shoppers in Great Britain were found to have been bribed by sellers to offer a good review. So they pulled 1500 adults who had bought from Amazon in the UK in the past 12 months and they all got like like gift card offers or free products or refunds in order to cheat the system. This article said all right. So you know Amazon obviously does not want anybody having, you know, any kind of incentivized reviews you know happening. So there's a lot of sellers who are breaking the rules. They're probably going to get caught. You know a lot of them. Some of them. Don't get caught. But don't don't try this, guys, all right. So it also said that 4% of those polls said that they were offered a reward for changing a negative review to a positive one. All right. So, like, how did they even get a hold of that that customer? It's kind of a interesting All right. So you know UK government is looking into how to tackle this a little bit more, but it'd be curious to see what you know how this is in the US. You know, I just ordered a ring light or something and I got like a little gift card saying, hey, you know, try to or not a gift card, but a little card, insert card offering a gift card to to like, have a positive review. So this kind of stuff still happens. But, guys, don't do it. Don't do it, not worth it, not worth it. Bradley Sutton: Our next article here is from Kiro7. It was just about a Temu, all right. So it says Amazon's biggest competitor gets bad grade from the BBB. Temu is not Amazon's biggest competitor, first of all, but not a thousand. You know it's the number one app on on Google and Apple, yeah, okay. So in that sense, maybe it's it's an Amazon competitor, but you know, Temu sales are very low compared to Amazon, but according to the Better Business Bureau, they've received a thousand recent you know complaints about the service. But you know, like what do you expect when you're getting like a $2 address or something like that? But it's probably one of the many reasons why nobody you know Amazon sellers. Amazon itself isn't really concerned with Temu being too much of a threat. Bradley Sutton: Switching platforms. Now Shopify invested this week into a wholesale platform called Fair. You know, a lot of people knew about Fair, a place where people can get wholesale products but now Shopify is investing there and it wants to see this startup adopt Shopify technology for its clients. All right, so. Fair was founded in 2017. It's valued at $12 billion. That's a pretty big company. It's now going to become the recommended wholesale marketplace for Shopify merchants. All right, so this is going to make it easy for Shopify merchants to find wholesale buyers and also enable retailers to source from Fair's network of brands. It's kind of interesting because, for example, fair said the most popular search filter on its platform is not on Amazon. Bradley Sutton: All right so you know hey if they're going to find some stuff for Shopify that's only on Shopify and not on Amazon. You know this. This kind of like a match seems to be made in heaven. It'll be interesting to see if you know how this changes, how Shopify sellers sell. You know, let me know in the comments below if you are selling on Shopify and you know this is good, if you're going to start, you know, perhaps maybe selling your products on the Fair platform. A last news article was from Walmart seller help. It's actually interesting. They have a. They're launching self-service search engine marketing. Say that three times fast. All right Now, basically, eligible Walmart marketplace sellers can use this portal in Seller Center to invest in search engine marketing. Bradley Sutton: So you're going to be able to do Google shopping ads. Now, I don't know too much about this stuff, but I could be wrong. But I believe that this is like. These are like those. You know, when you search a keyword in Amazon or in Google, at the very top right there would be those ads where you can like, click directly into the results and it'll go directly to the storefront you can buy the product. I don't believe Amazon is available for this. So this is another potential advantage you can have of, of doing Google ads, where it can go directly to your store, right there in the shop, the shopping ad section of Google. So you know, if you're a Walmart seller, go into a Seller Central, you can create campaigns right now. You can even bulk create it and then we have the article here linked in the comments below if you want to get more information on this. Bradley Sutton: So, whoo, a lot of articles today, a lot going on in the ecommerce world. Quick, quick note. You know, if you missed it, last week Helium 10 launched a reimbursement service. So a lot of you guys are ready to use refund genie where you can, you know, download reports for your loss and damage things from Amazon, things that Amazon might owe you money on, and you're able to go ahead and, and you know, file your own claims and get your money back. But now we have a service that is designed to where we're going to do the work for you, you know, for a percentage of it, and we'll also find other money that you know, refund genie, you know it's not looking for. So if you want to find out more information about this, the service is actually free, you know, to use. We only can get money if we get money for you, and some sellers are getting thousands and thousands and thousands of dollars back by using it. So if you'd like a free demo of it or to get more information, go to h10.me/mrs h10.me/mrs to be able to sign up for a free demo. Alright, now let's go into a quick training tip of the week from Kerry, talking about how you can see who's getting the most clicks and the most purchases from brand analytics. But right inside of Helium 10 Cerebeo, Carrie, take it away. Carrie Miller: Did you know that you can see click share and conversion share within Cerebro? That's right. If you have your Helium 10 account connected to seller central and you have a diamond and above, you can actually see this click share. So it's a really great tool when you're doing your keyword research. So the first thing you want to do is you want to log into Cerebro. So I've done a multi search here. It doesn't matter really the position for this particular strategy, but usually I always like to make sure my own, mason, is first, so I can compare it to all others. But if you scroll down here, you can actually see that we have a whole entire column for ABA, total click share and then conversion share. Okay, so what we're gonna do is we're gonna actually drill into this a little bit more and if you go to let's see here a wooden egg holder, we can click on this graph and get a little bit more details. Now I will say not all of these keywords have information. It really just depends on what is provided in brand analytics, and if it's in brand analytics, we can pull it in here. So it has to have, you know, a good amount of search volume in order to get this information. So let's take a look at wooden egg holder. So if we click on this, we can actually see the last few months or six months or so of click share and conversion share, and you can actually, you know see this this most recent month we're in September right now. We can actually go back to see August and you can click along on this graph and hover along this graph and you can actually see at the bottom there which were the top three Clicked and converted on. So when we take a look at this, you can actually see, okay, this one has an 18% click share and a 19% conversion share. So that's, they're doing something right. That means you know a lot of people are actually purchasing when they do actually click on their listing. This one is, you know, 8% and a conversion share of 6.5 you know they're doing pretty well as well and then 7% and 9.1. So now, if you see, you know a really large click share and pretty much no conversion share, that probably means people are clicking on it, thinking it's something, but they're not seeing what they actually want to buy. So one really cool thing that you can actually do if you want to, you know, see what maybe one of these competitors are doing that has the most click share and conversion share. You can see what they're actually doing by running listing analyzer. Now you can actually go ahead and see it in here and when you click on run listing analyzer or you can go straight to listing analyzer and add things in yourself. Carrie Miller: I'm just going to click on run listing analyzer. Let's see what we have here. Are these the top ones? Yes, these are the ones I want to look at. So I'm going to click on run listing analyzer and I'm going to be able to see all of the information for all three of these listings and includes price. It'll include the images and everything that we really need to know, kind of stacked on top of each other. All right, so all of this data is is now uploaded into listing analyzer from that click share, conversion share, so we can see, maybe, the difference. Okay, so this top one was the topped clicked and we can look at the price. Now it has a pretty good price. It's not the lowest price. This one is actually the lowest price, but you know, between these two especially that does have a lower price, so $20 might be the best. And then another thing you can do is you can take a look at the images and see if there's something that this Particular listing has done that this one didn't. Maybe they did. You know better close-up images here. These one, these have a little bit better lifestyle images. Carrie Miller: So it's kind of a mystery there as to why the first one would get the the most clicks. But usually what you can do is kind of drill down a little bit more into the details and you can see, you know, what people are looking for. Potentially it has to do with the actual structure of the product. This one has a little bit more sturdy look. This one looks a little bit more Shaky and it has a lot more eggs on it. So this one probably fits better into your, into your refrigerator. So there's a lot of different components that can go into that. But you can kind of see it a little bit better when you take a look at the media all stacked on top of each other and then also the pricing. So that is just basics click share and conversion share and ways you can kind of analyze that to see if there are ways that you can improve your listing to get some more click share and conversion share. So check it out and let us know what you think. Bradley Sutton: Alright, thank you very much, Carrie, for that training tip. I hope you guys enjoyed this episode. We'll see you guys next week to see what's buzzing.

Welcome back! Today I am sharing 10 things that I do when I feel off and need to shift my vibe and move through the dense feelings! I hope that these resonate with you and I can't wait to hear which ones you try - reach out to me on IG instagram.com/taliajoymanifestation.

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This episode is dedicated to the memory of my mother-in-law, Judith Kruse, who passed away 5 years ago this week with dementia.   She was filled with joy & laughter & we miss her dearly.My guest today is world expert on Alzheimer's, Dr. Dale Bredesen.  He is truly changing the world of Alzheimer's Disease Research and is an internationally recognized expert in the mechanisms of neurodegenerative diseases.Dr. Bredesen's research explores previously uncharted territory in explaining the physical mechanism behind the erosion of memory seen in Alzheimer's disease, and has opened the door to new approaches to treatment. This work has led to the identification of several new therapeutic processes that are showing remarkable early results. Notably, he put much of his findings and research into the 2017 New York Times‘ Best-Seller, The End of Alzheimer's available anywhere you buy books or you can grab it on Amazon Canada or Amazon US.His most recent book, The First Survivors of Alzheimer's, presents the stories of seven individuals who reversed their cognitive decline using the ReCODE Protocol.In this episode, Dr. Bredesen & I cover off:- What are the many causes of cognitive decline?- What genetics are involved & how to find out if you carry these genes?- How can one improve cognition now before any major issue arises?- Are you doomed if you're noticing cognitive decline?- Can Alzheimer's really be reversed?And SO much more in this packed-with-information episode.Find out more about the solutions for Cognitive Decline here:https://www.apollohealthco.com/solutions/Free assessment to find out your CQ (Cognitive Quotient) here:  https://www.apollohealthco.com/know-your-cq/Get a Cognoscopy:mycognoscopy.comSHARE this episode with someone who may benefit & subscribe, rate & review. And follow me below!Instagram: https://www.instagram.com/sandyknutrition/Facebook Page: https://www.facebook.com/sandyknutritionTikTok: https://www.tiktok.com/@sandyknutritionYouTube: https://www.youtube.com/channel/UCIh48ov-SgbSUXsVeLL2qAgTwitter: https://twitter.com/sandyknutrition