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"I'm doing everything right, and the scale still won't move." If that's you, the scale might be the wrong thing to watch.Andrea Donsky, nutritionist, bestselling author of Nourishing Menopause, 7x published researcher, and co-founder of wearemorphus.com, sits down with Daphne Bascom, MD, PhD, a former head and neck surgeon who left the operating room for lifestyle medicine and is now Chief Operations Officer of The Vegan Gym. Daphne is 59, competes as an IFBB Bikini Pro, and has been putting on muscle for a decade on a fully plant-based diet. She is also blunt about the parts that are hard.This one is for you whether you're vegan, plant-curious, or a total carnivore. Nobody is asking you to give up meat. The question is whether you're getting enough protein and enough different plants, and whether you're measuring the right thing.WHAT YOU'LL LEARN- Can you get enough protein on a plant-based diet in menopause, and what the newest muscle research actually found- Why the scale lies, and what body composition means in plain English- What body fat percentage is healthy for women in midlife (the published ranges may surprise you)- Why you can't out-exercise a bad diet, and the minimum strength training that still moves the needle- What a full day of plant-based eating looks like when you're aiming for 100+ grams of protein- Why 30 different plants a week matters more for your gut than any single "superfood"TIMESTAMPS0:00 Why Plants Have Power in Perimenopause3:03 Meet Dr. Daphne Bascom: Surgeon Turned Plant-Based MD6:07 Why Doctors Get Almost No Menopause Training7:36 Going Plant-Forward: What Changed for Her at Nearly 6010:27 Can You Get Enough Protein Without Meat in Menopause?13:29 Why the Scale Lies: Body Composition vs Weight14:37 What Body Fat Percentage Is Healthy in Menopause?16:59 You Can't Out-Exercise a Bad Diet22:15 A Full Day of Plant-Based Eating With 100+ Grams of Protein27:34 30 Plants a Week, Your Gut, and Your 90-Year-Old SelfCONNECT WITH DAPHNE BASCOM, MD, PhDInstagram: @wingmandaphneWebsite: wingmanwellness.comThe Vegan Gym: thevegangym.comThe Vegan Gym on YouTube (free full days of eating, recipes, shopping lists): youtube.com/@thevegangymThrive on Plants podcast: thriveonplants.buzzsprout.comRate and review the podcast if this helped. It's how other women find us.Send us Fan Mail ======Morphus: Menopause Reimagined

Keto worked like magic in your 20s and 30s, but then perimenopause hit, and it stopped. Ben Azadi joins Andrea Donsky, author of Nourishing Menopause and 7x published menopause researcher, to explain why strict keto and fasting can backfire on shifting hormones, and how "flexing" instead of white-knuckling gets you back to results.Ben Azadi is back, and this time he's telling us why strict keto is the wrong move once you hit perimenopause.We talk through his revised book Keto Flex and why "flexing" in and out of ketosis, instead of staying in it forever, is the piece most women in this life stage are missing.What you'll learn:➡ Why doing keto and fasting too aggressively in perimenopause can backfire on your cortisol and adrenals➡ What cyclical ketosis (keto flex) actually looks like week to week➡ How ketosis may affect leptin, thyroid (T3), and testosterone, and why your labs can look "normal" while you still feel off➡ Why brain fog and memory issues might improve with a fat-adapted metabolism➡ Which fats to build meals around, and which seed oils to quietly dropBuy Keto Flex Revised: The Advanced Guide to Metabolic Flexibility, Fat Burning, and Hormone Health for Every Body at Every Stage https://amzn.to/44I6BWIChapters:0:00 Welcome Back: Ben Azadi Returns to Talk Keto Flex 3:08 What's New in the Keto Flex Revised Edition 6:00 The 4 Pillars of KetoFlex: Adapt, Fast, Phase, Flex 11:34 Why Strict Keto Backfires in Perimenopause 14:54 How Keto Flex Affects Leptin, Thyroid (T3), and Testosterone 21:00 Brain Fog, Memory, and Mitochondria After 40 24:40 Keto Flex vs. Fasting Mimicking Diet, Plus Protein and Whole Foods 31:20 The Truth About Seed Oils (and a Joint Pain Story)Send us Fan Mail ======Morphus: Menopause Reimagined

You didn't change a thing, but the scale keeps climbing, and it's all landing on your belly. In this episode, we discuss what's going on now that you're in perimenopause and menopause.Andrea Donsky, 7x published menopause researcher, author, menopause educator, and co-founder of wearemorpus.com, sits down with online health coach Aram Grigorian, who has spent 17 years helping women 35 and older change their body composition without the shame, the crash diets, or the thousand-dollar programs. This one is candid (heads up, there's some swearing), and it cuts through the noise you've been drowning in since your symptoms started.Aram and Andrea get into why fat starts settling around your middle in perimenopause, why "eat less, move more" is technically true but nearly useless without a system, and the uncomfortable truth that a lot of women are actually eating too little to lose weight. They also talk honestly about alcohol, sleep, muscle, and why the number of calories you can eat has more to do with muscle than motivation.What you'll learn:Why perimenopause belly fat happens (and why it shows up now when it didn't in your 20s)The difference between weight gain and fat gain, and how you can drop or add 15 pounds in 72 hours without gaining an ounce of fatWhy your doctor's "just eat less and exercise more" advice keeps failing youHow much alcohol is really costing you in sleep, recovery, and caloriesWhy eating too little can stall your weight loss, and how to figure out how many calories you actually needChapters:0:00   Intro: Meet Andrea and Guest Aram Grigorian2:25   Why Women Aren't Broken: Aram's Story6:30   Why Perimenopause Weight Goes to Your Belly12:00  Weight Gain vs Fat Gain: The 15-Pound Water Weight Swing17:30  "Eat Less, Move More" and Being Dismissed by Your Doctor24:30  Alcohol, Sleep, and Your Menopause Weight32:00  Why Eating Too Little Stalls Your Weight Loss39:00  Muscle, Body Fat, and How Many Calories You Really Need45:30  Body Image, Mindset, and Getting Your Partner On Board51:30  What You Can Actually Control (Plus Where to Find Aram)Learn more about Aram: https://www.instagram.com/4weeks2thebeachListen to Andrea's interview on Aram's Podcast 211. Nourishing Menopause w/ Andrea Donsky: https://podcasts.apple.com/us/podcast/211-nourishing-menopause-w-andrea-donskySend us Fan Mail ======Morphus: Menopause Reimagined

Kid chats with author and coach BonnyMae to explore what it means to refuse the limits life tries to place on us. Drawing from her book, Learn to Live With It? HELL NO! Refusing Limits and Finding Gifts in the Rubble, BonnyMae shares how she moved through accidents, abusive relationships, depression, financial struggles, fear of success, and deeply rooted beliefs about worth and receiving.This is a conversation about dropping victimhood, questioning the stories we carry, and learning to recognize the gifts that can emerge from even the hardest chapters of life.Connect with BonnyMaeWebsite: https://bonnymae.comInstagram: https://www.instagram.com/bonnymae_/BUY "Learn to Live With It? HELL NO! Refusing Limits and Finding Gifts in the Rubble"Amazon Canada: https://www.amazon.ca/Learn-Live-Hell-NO-Refusing/dp/B0GMY49BZXSPONSORSMindfulMeds The mental health booster. The most premium mushrooms you can buy. Discover 2025's number one seller, Social Spark. The perfect mental glow up for social situations, co-developed by Kid Carson.Also check out Brainbow, a blend being used instead of antidepressants.Use promo code KIDCARSON to save 15% off anything in the shop.Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mindfulmeds.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@mindfulmeds_ca⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Turn your RRSP into Gold and SilverHow Kid buys, holds, and liquidates physical gold and silver instantly.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠kidcarson.com/GOLD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Authority by Dawne Russell In a world full of noise and profit-driven advice, The Authority is a curated ecosystem built on discernment, integrity, and lived experience. Every practitioner and offering is personally vetted and endorsed based on results, ethics, and intention. It is where modern medicine, holistic care, and ancient wisdom can coexist responsibly. No second guessing. No misinformation. If it's here, it's here for a reason.Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠theauthority.ca⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nicole Gilmore Realtor Looking for an amazing real estate agent. Meet Nicole Gilmore.Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠gilmorerealestate.ca⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@nicolegilmorerealestate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Kid CarsonInstagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@kidcarsonofficial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Kid Carson Show is a Canadian podcast based in Vancouver featuring long form interviews on personal development, psychology, spirituality, entrepreneurship, health trends, biohacking, relationships, culture, and current events. New episodes weekly with bold conversations and leading experts.

Joh explains the intersection of Dissociative Identity Disorder and cultic experiences. Episode Show Notes: kayladas.com/episode176 Joh's Website: guidedhealingpsychology.com.au Joh's book Multiplicity: Dissociative Identity Disorder in Amazon Canada and Amazon US Joh's Children's Book My Mommy has Multiple Parts in Amazon Canada and Amazon US You can also find Joh's Books on Amazon sites Worldwide Free Therapist Private Practice Community: facebook.com/groups/exclusiveprivatepracticecommunity Which Therapeutic Modality Training to Start With Quiz: kayladas.com/therapymodalityquiz 20 Done-For-You Psychology Today Profiles: kayladas.com/done-for-you-profiles Credits & Disclaimers Music by Denis Pavlov Music from Pixabay The Designer Practice Podcast and Evaspare Inc. has an affiliate and/or sponsorship relationship for advertisements in our podcast episodes. We receive commission or monetary compensation, at no extra cost to you, when you use our promotional codes and/or check out advertisement links.

If you're doing everything "right" and your body still feels like it's falling apart in perimenopause, this one is for you.Andrea sits down with Dr. Cassie Smith, a dual-board-certified endocrinologist who grew tired of watching women get normal lab results and zero answers. She wrote the book "Fix Your Gut, Fix Your Hormones" because she was one of those women, too. This conversation goes deep into why your gut is running the show behind your hormones and what you can actually do about it.We get into the stuff nobody explained to you: why your "UTI" might not be a UTI, why insulin is the domino that knocks over your estrogen, your progesterone, your thyroid, and your sleep, and what microdosing a GLP-1 really means (with real numbers, not hype).What you'll learn:Why perimenopause belly fat and stubborn weight gain often start in your gut, not your willpowerWhat "microdosing GLP-1s" actually means, the real dose ranges, and who it may helpWhy recurring "UTIs" in perimenopause are sometimes due to estrogen deficiency, not infectionHow your gut bacteria change the way your body metabolizes estrogen and thyroid hormoneThe fasting insulin test most doctors skip, and exactly what to ask for at your next appointmentListen to this next:Ep #195: GLP-1 and Muscle Loss in Perimenopause: What to Eat to Protect It with Natalie Bean: https://podcasts.apple.com/ca/podcast/ep-195-glp-1-and-muscle-loss-in-perimenopause-what-toChapters: 0:00 Why your gut controls your hormones in perimenopause3:31 What damaged your gut before perimenopause: birth, antibiotics, everyday meds9:37 The "UTI" that isn't: estrogen deficiency vs infection13:20 Good vs bad bacteria: inflammation, thyroid, and estrogen19:14 Insulin, cortisol, and the "metabolic dumpster fire"28:14 How to lower insulin without "eat less, move more"35:33 Microdosing GLP-1s for PMOS: the actual doses42:06 PMOS, medical gaslighting, and the 103 symptoms doctors miss46:51 How Dr. Cassie works with patients + where to find herLearn more about Dr. Cassie Smith here: https://www.modern-endocrine.com/Dr. Cassie Smith's Book: Fix Your Gut, Fix Your Hormones: The Critical Connection Your Doctor Is Missing… And Why You Still Feel Terrible Despite “Normal” Labs https://amzn.to/44GLALREducational only, not medical advice. Dr. Smith's GLP-1 dosing reflects her clinical practice and is individualized for each patient. Talk to your own provider before changing anything. These statements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease.Send us Fan Mail ======Morphus: Menopause Reimagined

This week we get a masterclass in levelling up everyday essentials with Cynthia Sakai — founder of the impeccably designed beauty and lifestyle brand, evolvetogether. Cynthia's a former fashion entrepreneur and 2014 CFDA inductee who previously founded the jewellery line Vita Fede. Now, she's consciously created evolvetogether — a Gwyneth-approved brand that has Business of Fashion asking “Is evolvetogether the next Aesop?”Tune in to hear about:The Japanese ritual Cynthia has quietly practised her whole life that the internet just rebranded as "scentscaping" — and how to do it in your own homeWhy celebrity esthetician Joanna Czech lent her expertise to evolvetogether's travel-friendly collab cleanser (and yes, it's #DamnGood)The surprising reason that this founder is unbothered about being duped — and why she actually thinks it's a *good* thingWhy you won't catch Cynthia layering her fragrances — everStay tuned to the end to hear which dreamy vacation destination is topping her ultra discerning travel list

→ How do needs, values, goals, and strengths reframe how we motivate and engage learners?→ What are the things that actually drain motivation for students in the classroom and at home?→ How can teachers build better Regulation, Resources, and Relationships for students in their classrooms?Welcome back to the Teachers on Fire Podcast, airing live on YouTube most Saturday mornings at 8am Pacific, 11am Eastern. My name is Tim Cavey, and my mission here is to warm your heart, spark your thinking, and ignite your professional practice.Today's Teacher on Fire is Stephen De Groot. Stephen has spent his career focused on one central idea: helping people get to better. As president and co-founder of Brivia, he has worked with more than 300 organizations across 12 countries and presented to more than 50,000 people worldwide. His experience spans an unusually wide range of environments, from working with at-risk youth, gang members, and correctional institutions to coaching CEOs, military leaders, and professionals in sectors such as mining, healthcare, law, and business.A former adjunct professor of human behaviour theory, de Groot is the author of Getting to Better: A New Model for Elevating Human Potential at Work and in Life,  which reached the Top 3 on Amazon Canada's Hot New Releases in Business Leadership, as well as the Top 100 in Interpersonal Relations, Leadership, and Management.You can connect with Stephen De Grooton LinkedIn, on Instagram @StephendeGrootOfficial, andat his website, gettingtobetter.com.Timestamps from This Episode0:00:00 - Stephen de Groot is an author, speaker, and consultant1:47 - How Getting to Better connects with the classroom2:51 - How the Core 4 Dimensions motivate learners4:52 - Universal truths about human motivation8:01 - Educators need to feel safe, significant, and situated10:06 - What drains student motivation13:01 - How to build greater resilience in students15:37 - How to manage stress as an educator17:21 - A helpful daily practice for principals18:48 - How and where to connect with Stephen onlineVisit the home of Teachers on Fire at https://teachersonfire.net/.Song Track Credit: Tropic Fuse by French Fuse - retrieved from the YouTube Audio Library.

Have you spent your whole life saying yes when you meant no? You are not alone, and midlife might be the best time yet to change that. In this episode of Menopause Reimagined, Andrea Donsky, nutritionist, author, soon to be 10x published menopause researcher, educator, and co-founder of wearemorphus.com, sits down with her childhood friend, Sharon Neiss-Arbess, a copywriter-turned-novelist who finally wrote the book she had been carrying around for years. They have known each other since grade five, so this one feels less like an interview and more like hanging out with two old friends over coffee.Sharon's newest book, How I Learned to Pee in the Forest, is a collection of 18 short, true stories about everyday moments that taught her how to stand up for herself, set boundaries, and stop apologizing for taking up space. It is real talk about people-pleasing, asking for help, and giving yourself permission to start something new, no matter your age.Topics:Why "no" really is a full sentence, and how to stop being a people-pleaser in midlifeHow to set boundaries without guilt (and why so many women learn this late)A simple bedtime habit that may help you wind down for better sleepWhat it actually takes to start something new after 40 or 50, in any area of lifeThe difference between self-publishing and traditional publishing, in plain languageChapters:0:00 Intro: Empowering Yourself in Perimenopause and Menopause2:30 From Sears Copywriter to Self-Published Author7:00 The First Three Books and Where the Ideas Came From11:30 "How I Learned to Pee in the Forest": 18 Real-Life Stories14:30 Boundaries, People-Pleasing, and Why "No" Is a Full Sentence18:30 Short Stories for Better Sleep at Night21:00 Self-Publishing vs Traditional Publishing25:30 Why Art Can Bring People Together29:30 Where to Find the Books + Final ThoughtsLearn more about Sharon and her books at sharonneissarbess.comSend us Fan Mail ======Morphus: Menopause Reimagined

It's happening! With Amazon Prime Days kicking off in June for the first time ever, we're serving up our ultimate #DamnGoods best beauty deals — to help you build your shopping cart just like a beauty editor. The best part? *Almost* everything is under $30 USD! (Aside from a few high-tech devices with mega savings, that deserve a shout out, too.)Listen in as we deliver the inside scoop on major brand launches from Italy's Kiko Milano, the latest from highly viral Medicube (new AND on sale!!), a glowy leg hack combination you need to try for your next special event and so much more. Don't forget you can watch this episode on our YouTube channel! In this episode we cover:A historic first: Charlotte Tilbury is on Amazon and now offering a rare 30 to 40 per cent discount on its most famous cult classic productsThe “MAC of Italy:” How Europe's massively popular, accessible beauty line Kiko Milano is making a splash in North America, now part of Amazon Prime Day with some specials happening today onlyLookalike alert! Why beauty editors are trading in their luxury dual-ended contour brushes for an unbelievable e.l.f. Cosmetics alternative.Beyond viral: A deep dive into Wonderskin's high-performance, waterproof serum foundation and 24-hour eyeliners, beyond the miraculous lip stain that made them famousThe viral “glowy leg" summer hack: The two-product L'Oréal Paris makeup combination that guarantees transfer-proof, red-carpet-worthy skin on your gams.The rise of "K-pharmacy": Why Medicube and Dr. Reju-all are dominating the skincare conversation with soothing, barrier-repairing essentialsFrench pharmacy sunscreen: The truth behind La Roche-Posay's newest UV Air serum sunscreen formulation and how the North American version differs from EuropeCarlene's new hair holy grail: An influencer-backed multi-tasking styling cream that wowed Carlene for its de-frizzing benefitsThe high-tech edit: Unbelievable Prime Day price cuts on the ultimate tangle-free robot vacuum and the seen-everywhere Oura RingFor more deals, follow our

I wore the Leela Quantum necklace for months before recording this episode because I wanted to experience it day to day before sharing it with you. I took it to California and had a really interesting experience with my daughter that I'll tell you about in this interview with Todd Shipman, a wellness entrepreneur who came into this space as a skeptic and stayed because of what he found. We explore what "quantum energy" actually means, what EMFs from your phone, car, and AirPods may be doing to your body, and how to stay both open-minded and discerning. I ask the questions you'd want answered.What you'll learn:Whether "quantum energy" is woo-woo or actually rooted in real physics (and what the 2022 Nobel Prize did and didn't prove)Why some people wonder whether everyday EMF from phones, cars, and AirPods affects how they feel, and what the open questions areWhat Todd says his company's own testing looks at, like HRV.How sleep and brain fog in perimenopause relate to the nervous system, as general educationThe honest questions to ask before you spend money on any "energy" wellness productChapters:0:00 Is Quantum Energy Woo Woo? Why This Isn't What You Think3:04 Meet Todd Shipman + What Quantum Energy Actually Means7:08 The 2022 Nobel Prize, Entanglement & Why He Tried to Debunk It10:17 EMF and How You Might Feel: Sleep, Stress & the Questions to Ask16:06 The Tesla Headache Story: My Daughter and the Necklace24:12 Food Sensitivities, Structured Water & the Claims to Question32:54 Inside the Necklace: Brass, Titanium Spheres & Frequency Recipes42:24 Bloating, Digestion, Sleep & Wearing It Every Day51:43 Where to Start, the Discount & Final ThoughtsLearn more about Leela Quantum.A quick note: this is an education-first conversation, not medical advice. Todd is sharing his company's research and personal experience—nothing here is intended to diagnose, treat, or prevent any condition. If you have a serious health condition or a food allergy, always work with your doctor and never substitute any wellness product for medical care or your EpiPen.Send us Fan Mail ======Morphus: Menopause Reimagined

Dry, irritated, and every lubricant burns or makes a mess? You're not alone. 91% of women say their libido changes in menopause.Andrea Donsky, nutritionist, author of Nourishing Menopause, 7x published menopause researcher and menopause educator, and co-founder of wearemorphus.com, sits down with Deborah Porteous, co-founder of The Pleasure Pods Company, who hit vaginal dryness in her early 50s and couldn't find a single product that didn't irritate her, ran everywhere, or ruined the sheets. So she and her partner Brian spent two years with a formulator and a team of plant scientists building something better: a 100% plant-based solid that melts at body temperature. This is the honest, slightly cheeky conversation about dryness, painful sex, and pleasure that most of us never got to have.Topics:Why vaginal dryness hits almost 40% of women in perimenopause and menopause, and why it's nothing to be embarrassed aboutThe difference between a lubricant, a vaginal moisturizer, and vaginal estrogen, and why it's not either/orWhat's inside Pleasure Pods and why the solid format mattersHow women are using the pods beyond intimacy: massage oil, face, dry skin, even travelWhy sexual wellness products for women are still so hard to advertise, and what that stigma costs usChapters:0:00 How a solid-to-liquid lubricant works (cold open demo)1:10 Libido in menopause: what almost 1,400 women told our survey5:00 Meet Deborah Porteous and the story behind Pleasure Pods9:30 Talking vaginal dryness on a pitch stage: the CHFA launchpad story13:00 Why so many lubricants burn, itch, or irritate after 5018:00 Mango, cocoa, and kokum butter: what's actually in the formula23:30 How to use it: palms, warm massage oil, face, and dry skin29:00 Lubricant vs vaginal moisturizer vs vaginal estrogen35:00 Cutting a pod into pieces for overnight vaginal moisture39:30 The stigma of marketing women's sexual wellness products44:00 Deborah's panel podcast and where to buy Pleasure PodsLearn more about Pleasure Pods here: https://thepleasurepods.com/Watch the interview on YouTube: https://youtu.be/n1odK1pPdV8Send us Fan Mail ======Morphus: Menopause Reimagined

In this week's episode, we take a look at eight reasons to diversify your ebooks sales beyond just Amazon and Kindle Unlimited. This coupon code will get you 50% off the audiobook of Dragonskull: Wrath of the Warlock, Book #7 in the Dragonskull series, (as excellently narrated by Brad Wills) at my Payhip store: WARLOCKJUNE The coupon code is valid through June 22, 2026. So if you need a new audiobook this summer, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates   Hello, everyone. Welcome to Episode 306 of The Pulp Writer Show. My name is Jonathan Moeller. Today is June 5th, 2026 and today we'll discuss eight reasons you should diversify your book sales beyond Amazon. We'll also talk about Coupon of the Week and give a progress update on my current writing, publishing, and audiobook projects.   So let's start off with Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Dragonskull: Wrath of the Warlock, Book #7 in the Dragonskull series (as excellently narrated by Brad Wills), at my Payhip store. That coupon code is WARLOCKJUNE. As always, the coupon code and the links to my Payhip store will be available in the show notes for this episode. This coupon code is valid through June 22nd, 2026, So if you need a new audiobook for the summer as you go on a summer road trip, we have got you covered. Now let's talk about my current writing, publishing, and audiobook projects. As of this recording, I am 80,000 words into Blade of Thieves, which puts me in Chapter 17 of 25 of my outline. So we're closing in on the end. I think we're going to be about 110-115,000 words or thereabouts in the rough draft. So hopefully a couple more solid pushes and we'll get there to the end. I hope to be at 90,000 words by this point, but there is quite a lot to do in real life so we didn't quite get there, but 80,000 words is still better than nothing. For Cloak of Frost, as of this recording, I am now 9,000 words into it and that will be my main project once Blade of Thieves is done. I was hoping to have Blade of Thieves come out in June, but July is looking more likely at this point. Hopefully Cloak of Frost will come out the month after Blade Thieves comes out, whenever that is.   In audiobook news, I'm pleased to report that Blade of Wraiths (as excellently narrated by Brad Wills) is now out at all audiobook platforms. Get it at Audible, Amazon, Apple, Google Play, Kobo Books, Chirp, my own Payhip store and all the usual audiobook stores. At the moment, I have no other audiobooks in active production, but once Blade of Thieves is done, Brad will also be recording that. Later this month, Hollis McCarthy is scheduled to start on Cloak of Worlds and in July, Leanne Woodward is going to record Dragon-Mage, the most recent Rivah book. So we don't have any audiobooks being produced right now, but we will in the future. So that is where I am at with my current writing, audiobook, and publishing projects.   00:02:32 Main Topic of the Week: Beyond Amazon: Reasons to Diversify Your Sales Platform   Now onto our main topic this week, Beyond Amazon: Reasons to Diversify Your Sales Platform, which is something you know I do quite often given how often I talk about my links to my Payhip store on this very podcast.   For a long time, the conventional wisdom has been that Amazon has 80% of the US book market and putting your ebooks into Kindle Unlimited was the best route of success because of that monopoly and some of the algorithmic benefits Amazon gives to KU authors. While it's true that certain genres (especially LitRPG and romance) are almost exclusively focused on Amazon and KU in the US, going exclusive with Amazon is not necessarily the best course of action for everyone, especially if you're interested in growing your international sales.   Today we'll talk about reasons why putting your books in KU is limiting and in the interest of fairness, in two weeks, we will also be doing an episode later [about] when putting your book in KU is a good idea and some of the benefits of that. But today we're going to start with the benefits of diversification. Here are eight reasons you might want to consider moving beyond just Amazon, which is often called going wide in the Indie Publishing world. #1: Increasing your global reach.   It may surprise you to know that the Kindle store is not available in every country and that other countries have a strong competitor to the Kindle store. For example, in Canada, Kobo is Amazon's main competitor and has traditionally a strong market share there, quite a bit larger than Amazon Canada based on my own sales data. Kobo is also very strong in many European markets. Additionally, because there are many more Android users internationally than there are in the US, Google Play Books is important in non-US countries. It's also an easy platform for users and integrates into the Google ecosystem as well. Data usually finds that while the iPhone [iOS] is dominant in the United States, Android tends to be the majority mobile operating system in the rest of the world. So if you want to access Android users in the Google Play Book Store, then you want to be on Google Play Books. #2: Some people are boycotting Amazon.   There are many readers who boycott Amazon or American-led companies for a number of reasons. It is possible to overstate the strength of these. I've seen many people be alarmed about Amazon boycotts impacting their sales, but it never really seems to materialize. I suspect a lot of the boycotting thing is much louder online than it is in real life. That said, it is undeniable. There are people who will not buy ebooks or anything from Amazon for a variety of reasons. So if you sell your books only through Amazon, you're missing out on that group of readers. Some categories of romance have also been affected by Amazon boycotts, so it's worth investigating other options if you're an author in these categories.   #3: Kobo Plus.   Kobo offers a subscription program called Kobo Plus that unlike KU, does not require exclusivity to participate in it. Over three million ebooks and 100,000 audiobooks (quite a few of which are mine) are available to subscribers for less than the cost of a KU subscription. Kobo has been gaining popularity in the US in part due to their subscription program. I have to admit my own personal experience with Kobo Plus as an indie author has been almost entirely positive. When it first came out, I was a little leery of it, but then I decided to test it out by putting Frostborn into it and that did quite well and I was pleased enough with the results that now I just put everything in Kobo on Kobo Plus and that has paid off because the majority of my month to month Kobo revenue and the majority of my yearly Kobo revenue comes from Kobo Plus now. In March and April, I had two of my best months ever on Kobo in the 14 years I've been publishing with Kobo entirely off the strength of Kobo Plus. So my experience with it has been if you write a really long series like that that generates a strong read through (like Frostborn is 15 books, Sevenfold Sword was 12 books, Cloak Mage as of this point is up to 14 books), then it would be definitely advantageous to you to investigate Kobo Plus.   #4: It gives you the chance to support independent booksellers through bookshop.org.   This past year, bookshop.org made a deal with Draft2Digital that made it possible for indie authors to put their books on the bookshop.org platform. In the past, has not been particularly easy or straightforward for small indie bookstores to sell ebooks, so this is an opportunity for physical indie bookstores based in the US. For American readers who want to shop local but still read ebooks, it's nice to be able to offer them an option that benefits their local communities. It also gives these bookstores a way of supporting local authors without having to find physical space for them within the store itself. Bookshop.org is still in the early stages of accepting indie ebooks and there are some things that need to be worked out with features on their app, especially about user complaints about a lack of flexibility with DRM-free e-books. Still, romance and what the site calls "serious nonfiction" are growing rapidly on the platform, so it's definitely worth exploring, especially for authors in those categories. If they do succeed in their plans to put out their own ereader, that would make the platform even more attractive to many book buyers.   #5: Direct sales equals greater profit, extras, price fixability, et cetera.    Having your own sales platform (typically hosted on sites like Payhip and Shopify) gives you far more control over your sales platform. It also gives you a far greater cut of the profits. To give an example, if I do a coupon code for one of my audiobooks on my Payhip site to make it 50% off like I did earlier in this episode with the Dragonskull: Wrath of the Warlock coupon, I still earn a similar amount as if someone had bought it for full price on Audible.   A direct sales platform also allows you to create discounts for sales far more easily than on other platforms. Additionally, you don't have to wait for ebooks or audiobooks to get through processing on a direct sales site like you do with ACX and the other sites, which makes when a book or audiobook is ready for sale far more predictable. You can also bundle things with ebooks like such as the book file in multiple formats or bonus items like maps, worksheets, or charts. On the other ebook sites, this isn't typically possible. Direct sales gives you a greater flexibility in terms of selling. You can include bonus items and it's also a good fallback position if one of the main sites isn't working. I first got into direct sales in 2021 because Barnes & Noble had its big ransomware hack then and for a while it was impossible to publish new things to the platform and I believe that was when Ghost in the Vault came out and since I couldn't publish that on Barnes & Noble until the ransomware problem was fixed, I directed people to the Payhip site instead.   #6: Library sales and Kindle Unlimited.   The popularity of the Dungeon Crawler Carl series and the Project Hail Mary audiobook made a lot of people aware of the fact that exclusivity agreements with Amazon and Audible have often been structured to leave out options for library ebook platforms or require maneuvering or additional deals in order to make it possible. The popularity of Libby in particular is growing here in the United States, especially as people are having to shift their leisure spending from things like books and entertainment to covering basic necessities like housing, transportation, fuel, and food costs due to the poor state of the economy. If library sales and library readers are important to you, then going wide is your best option for reaching the library market.   Myself, I haven't particularly pursued the library market. I haven't refused it either. I usually, when the option is available, click on the toggle switch to publish it to a library service, but then don't think about it very much after that, but there are many indie authors who are very interested in getting in libraries and have pursued that quite a bit through these programs.   #7: Vendor lock-in/user preference.   There is a concept called vendor lock-in, meaning that ebook buyers have a particular platform that they default to when buying ebooks because that is where the ebook collection is based and they want to keep their books together instead of spread across several different apps. Many Barnes & Noble and Kobo users are not interested in ebooks from Amazon or KU for this reason and won't even follow a favorite author to another platform. It's important to have an option available for these readers.   #8: DRM free. [Digital Rights Management]   Having a DRM free copy of an ebook is extremely important to many readers and that is what makes an ebook purchase a true purchase instead of a highly conditional license. Sites like Kobo allow ebook buyers to limit their searches to only DRM free titles and many will not buy a book that is not available without DRM. My Payhip store, all the files you get from that when you buy an ebook or an audiobook are DRM free as well.   For myself, a large portion of my sales come from outside Amazon, so that's why I've never been fully exclusive with Kindle Unlimited and instead rotate a small selection of my series in and out of KU. Over the years, I've experimented with having various books in KU and starting in 2023, what I settled on doing was that I would write three series ongoing. Two of those series would be available on all ebook platforms and one of those series would be available in Kindle Unlimited, which allowed me to pursue both markets at once. As of right now, the wide series are Blades of Ruin and Cloak Mage and the Kindle Unlimited series is Half-Elven Thief. Once Half-Elven Thief is completed, I will take it out of Kindle Unlimited and take it wide and start a new series for Kindle Unlimited.   Overall, I found it's worthwhile to be wide even when pursuing Kindle Unlimited with some of my books because typically in an average month about 45 to 55% of my revenue comes from Amazon and the rest comes from all the other platforms put together. So while Amazon is typically half, that's not nothing, it's only half and the rest of the revenue comes from all these ebook platforms I've been cultivating over the years. So the conclusion is that the beauty of KU's current agreement is that you only have to commit to being exclusive for a short amount of time, specifically three months, and then can always return to it if you want to try going wide for a while.    It's also important to note that growth on other platforms may be slow and if you're going to try them out, it's important to be patient and have realistic expectations. It's the benefit of being an indie author that we can experiment and make decisions quickly based on data and reader preferences. Going wide may not be the best decision for everyone, but the results may surprise you, especially over time.   The cumulative effect of things is often easy to overlook, but it does add up over time. Part of the reason I think my books do so well with Kobo Plus is because they've been on the Kobo website for the last 14 years, which gives them time to accumulate reviews and additional word of mouth. So when someone is browsing Kobo Plus for something to read and they see this long book series with a bunch of good reviews, it becomes easy for them to try it through Kobo Plus.   So that is it for this week. This week we talked about going wide. Next week I don't have time to record a full-time episode, so we're going to do another audiobook sampler roundup, which will be fun. The week after that, in two weeks from today, we are going to talk about the benefits of going to Kindle Unlimited as a contrast to this episode and I will talk about some of my Kindle Unlimited experiences (both good and bad). So thank you for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all the backups at https://thepulpwritershow.com. If you enjoyed the podcast, please leave your review on your podcasting and platform of choice. Stay safe and stay healthy and we'll see you all next week.  

If you're on a GLP-1 and nobody told you how to eat on it, this one's for you. We get into it in depth.Andrea Donsky, nutritionist, bestselling author of Nourishing Menopause, 7x published menopause researcher, menopause educator, and co-founder of wearemorphus.com, sits down with nutrition and fitness coach Natalie Bean, who is GLP-1 certified and has spent 31 years helping people change how they eat. If you're taking Ozempic, Mounjaro, or Wegovy, thinking about it, or you just want to take back control with food, Natalie walks through what actually protects your body. Spoiler: protein is not optional, and the scale is not the whole story.What you'll learn:Why a GLP-1 can cost you 25 to 40 percent of your weight as muscle, and how to push back with foodHow much protein women in perimenopause and menopause really need (and why it climbs on a GLP-1)Whether you'll gain the weight back when you stop, and what a maintenance dose actually doesThe GLP-1 side effects nobody warns you about, from dry mouth to constipation to brittle bonesWhy cardio is not the enemy, and where strength training and cortisol fit inChapters0:00 GLP-1 and muscle loss: the Mayo Clinic stat that stopped me0:48 Meet Natalie Bean and who GLP-1 meds are really for4:45 Food noise, sugar cravings, and insulin resistance after 409:45 Do you gain the weight back after stopping a GLP-1?14:10 How much protein you actually need on a GLP-119:40 GLP-1 side effects: dry mouth, digestion, bones, dehydration25:10 Fiber, constipation, and eating every 2 to 3 hours30:10 Why consistency beats variety when you start over35:10 Cortisol, cardio vs strength, and non-negotiable supplementsListen to this next:Tired of Fighting Food Cravings? Try This Instead: https://youtu.be/2PQxAbnll8sWork with Natalie: https://nutritionforeverinc.com/Send us Fan Mail ======Morphus: Menopause Reimagined

If you have been watching the GLP-1 conversation explode and quietly wondering if there is another way, this one is for you. Andrea sits down with Sarah Kennedy, founder and CEO of Calocurb, for an honest, science-forward talk about appetite, cravings, and why our relationship with food shifts in perimenopause and menopause. Sarah explains why hunger is biology rather than a willpower problem, and how Calocurb uses a hops extract from New Zealand research to gently support your own natural appetite hormones. It is not a pitch for a magic pill, just a grounded look at one more option so you can decide what is right for you and your body.Topics CoveredWhy weight and appetite feel so different in perimenopause and menopauseThe willpower myth, and why hunger is biology, not a personal failingWhat GLP-1s are in plain English, and why everyone is talking about themWhere Calocurb came from, and the New Zealand science behind itHow a natural, hops-based option is different from the injectionsWhat it is actually like to use day to dayWhat the research has shown so farA straight answer on the canola oil questionSarah's honest story of making peace with foodWhy this is one tool, not a magic fixUse this link to save on Calocurb: https://www.calocurb.com/morphusChapters0:00 At peace with food (cold open)0:50 Welcome and who is Andrea Donsky1:46 Meet Sarah Kennedy, and life in New Zealand3:24 What is a GLP-1, and why it is everywhere5:59 Satiety hormones and what shifts in perimenopause6:52 Willpower is a misnomer: the physiology of hunger9:46 The Calocurb origin story: New Zealand government science11:53 Bitter taste receptors all the way down the gut13:20 1,000 extracts tested, and why hops won14:46 The first human clinical: a 600% hormone increase15:57 How it compares to semaglutide and Ozempic16:59 How to take it: timing, empty stomach, and onboarding19:10 Why it is considered gentle on the body20:27 Building a routine and intermittent fasting21:24 Can you take it with your medications22:23 Side effects, bloating, and what they actually mean23:37 Gastroparesis: how it differs from the synthetics24:59 The clinical studies, including a women-only trial28:11 Blood sugar, insulin resistance, and the newest trial29:25 A message for women gaining weight in midlife30:41 Sarah's personal story with food32:45 Age limits and adolescent research33:33 Do you take it forever, and the weight-regain question36:44 The canola oil question, answered transparently39:54 Hops and estrogen: is there an effect41:08 Where to find Calocurb42:13 A tool in the toolkit43:12 Closing thoughts and how you can helpSend us Fan Mail ======Morphus: Menopause Reimagined

Andrea Donsky is a Registered Holistic Nutritionist with over 20 years of experience in health and wellness, a published menopause researcher, and the founder of Morphus. She is the author of Nourishing Menopause (Simon and Schuster) and Unjunk Your Junk Food, and the host of the Menopause Reimagined podcast, where she shares the latest science, real-talk strategies, and tools to help women thrive through perimenopause and menopause.Andrea shares her own perimenopause story, the messages from readers that brought her to tears, and the work still ahead for menopause education and care. If you have ever wondered "what is happening to me," this one is for you.In this episode:The emotional reality behind a bestsellerWhy women bought this book so fast, and the education gap it closesAndrea's own search for answers in perimenopauseThe tools in the toolbox: nutrition, lifestyle, supplements, mindset, exercise, and hormones, if you choose that pathA reminder that your voice, your experience, and your health all matterGet the book and join the community at wearemorphus.com. If it helped you, please leave a review so another woman can find it too.Amazon Canada: https://amzn.to/4r2IDz3 Amazon US: https://amzn.to/4rFj7jk Send us Fan Mail ======Morphus: Menopause Reimagined

Andrea Donsky is a registered holistic nutritionist with 20+ years of experience, a published menopause researcher, the co- founder of Morphus, the host of this podcast, Menopause Reimagined, and the author of Nourishing Menopause (Simon & Schuster) and Unjunk Your Junk Food.In this episode, Andrea sits down with Dr. Amie Hornaman, "The Thyroid Fixer," to unpack what happens to your thyroid in perimenopause and menopause. If you've been told your labs are "normal," but you still feel exhausted, foggy, freezing cold, and like your body isn't your own, this conversation is for you. Dr. Amie introduces a term every woman over 40 should know: thyropause.What you'll learn:Why so many perimenopause symptoms are actually undiagnosed thyroid issuesWhat thyropause is and why Hashimoto's often switches on after 40The five thyroid labs to ask your doctor for (and what to do if they refuse)Why T4-only medications like Synthroid may not be enough on their ownHow to find a provider who actually understands thyroid hormone replacementChapters:0:00   Why your thyroid tanks after 40 (thyropause explained)2:00   Welcome back to Menopause Reimagined & meet Dr. Amie Hornaman5:10   What the thyroid actually does (from hair loss to heart rate)8:45   Hypothyroidism vs hyperthyroidism: which one hits women hardest12:00  Thyropause: the perimenopause and Hashimoto's connection16:15  1 in 8 women? Why the real number is closer to 1 in 419:25  Medically gaslit: Andrea's story of being dismissed by her doctor23:40  The thyroid tests your doctor probably isn't ordering (TSH, free T3, reverse T3, TPO, TG)28:30  T3 vs T4: why Synthroid alone may not be enough33:45  Why you can stay on thyroid medication for life (and why that's okay)38:10  Finding the right dose: the trial-and-error reality42:25  Inside The Thyroid Fix book and Fixer Formulas supplements47:00  Where to find Dr. Amie and grab the bookLinks:The Thyroid Fix: The No-Nonsense Guide to Fix Fatigue, Fogginess, and Fat That Won't Budge https://amzn.to/3PrfxvrLearn more about Dr. Amie Hornaman here: https://dramie.com/Send us Fan Mail ======Morphus: Menopause Reimagined

Andrea Donsky is a Registered Holistic Nutritionist with over 20 years of experience in health & wellness, a published menopause researcher, and the founder of Morphus. She is the author of Nourishing Menopause (Simon and Schuster) and Unjunk Your Junk Food, and the host of the Menopause Reimagined podcast, where she shares the latest science, real-talk strategies, and tools to help women thrive through perimenopause and menopause.If you've ever been told it's just stress, just aging, or just in your head, this episode and Andrea's new book are what you've been waiting for.In this very personal solo episode, Andrea shares the story behind her brand-new book, "Nourishing Menopause: Powerful Nutrition and Lifestyle Strategies to Feel Your Best." After 14 years in perimenopause (11 of them not even knowing it), she knew women like us deserved better. This book is the roadmap she wished existed when she was sitting on her couch, counting hot flashes or Googling symptoms at 3 AM.What you'll learn in this episode:The 103+ symptoms of perimenopause and menopause your doctor probably never mentionedWhy phantom smells, anxiety, and digestive issues are often hormonal (not "in your head")The 17 reasons women gain weight in midlife (and why eating less isn't the answer)Andrea's personal story with anxiety, panic attacks, OCD, PTSD, and Hashimoto's thyroiditisWhy weight training matters more than cardio and how to start Chapters: 0:00 Why I Wrote Nourishing Menopause 1:30 The 103+ Symptoms Most Women Never Hear 3:10 Phantom Smells and Symptoms Doctors Dismiss 4:50 Why 1 in 5 Women Doesn't Know Her Stage 6:35 17 Real Reasons We Gain Weight 8:50 Stress, Anxiety, and Hashimoto's 11:15 Sleep, Protein, and Hormone-Supportive Eating 13:25 Why Weight Training Is QueenGet your copy of Nourishing Menopause here: www.nourishingmenopausebook.comDownload the resources mentioned in the book: https://wearemorphus.com/pages/book-resources  Send us Fan Mail ======Morphus: Menopause Reimagined

You walked out of another appointment feeling unheard. Here's how to flip the next one. In this week's episode of Menopause Reimagined, Andrea Donsky, nutritionist, published menopause researcher, educator, author, and co-founder of wearemorphus.com, sits down with Shirley Weir, founder of Menopause Chicks and one of the original voices in the menopause conversation. Shirley has spent over a decade moderating questions from a community of more than 60,000 women, and she's distilled what she's learned into a practical framework called Script Tips, designed to help you stop being dismissed at the doctor's office and start getting the answers you actually need. This is the conversation every woman in perimenopause and menopause needs before her next appointment. What you'll learn: Why over half of women leave their health appointments feeling dismissed (and the two reasons they went in the first place)Shirley's Script Tips framework: the exact language to use when you walk into the roomWhy "impact" is the single most important word you can say to your doctorWhat's actually covered under Canada's new menopause hormone therapy Pharmacare program (BC and Manitoba launched March 2026)How preventing UTIs in menopause may help reduce dementia misdiagnosesChapters:0:00 Why Women Feel Dismissed at Doctor Visits in Perimenopause 3:15 How Shirley Weir Built Menopause Chicks (And Why It Started in 2012) 8:00 Why "Doctor Google" Wasn't Enough: The Information Gap 12:30 Speak Menopause: Why the Right Vocabulary Changes Everything 17:00 Don't Blame Everything on Perimenopause (Phantom Smells, Swelling, More)21:30 Script Tips: The Method That Flips Your Doctor Appointment 28:30 The Impact Statement: The One Thing Most Women Forget to Say 34:00 Free Menopause Hormone Therapy in Canada: BC and Manitoba Pharmacare 39:30 UTI Prevention in Postmenopause (And the Dementia Connection) 43:30 Tell Three People: The Grassroots Movement Changing Menopause

You used to digest everything. Now a salad wrecks you. If perimenopause changed your gut overnight, this one's for you.Andrea Donsky, nutritionist, published menopause researcher, menopause educator, author, and co-founder of wearemorphus.com sits down with nurse practitioner and bestselling author Cynthia Thurlow to unpack the gut-hormone connection nobody warned us about. Cynthia's brand new book, The Menopause Gut (out April 28), is the paradigm-shifting guide to why 94% of perimenopausal women suddenly have digestive issues, and what to actually do about it.What you'll learn:Why you can't digest food properly if you're stressed (and the 4-breath trick that changes it)What the estrobolome is and how it's recycling your estrogen in ways that make bloating worseThe fiber mistake that's making your gut feel worse, not betterWhy your gut suddenly looks more like a man's after menopauseHow PCOS and perimenopause collide (and why it's not "over" when your period stops)The difference between intermittent fasting and "digestive rest" and which one works better in midlifeChapters:0:00 Cynthia's Morocco Story: When Perimenopause Broke Her Gut 2:10 Why Gut Health Gets Worse in Perimenopause and Menopause 6:32 Digestion Starts in the Brain: The Parasympathetic Connection 11:10 Estrogen, Histamine, and Why You Suddenly React to Foods 15:58 Postbiotics 101: Butyrate, Urolithin A, and Short-Chain Fatty Acids 21:30 Fiber, Bloating, and Why You Can't Just Jump to 30 Grams a Day 26:15 The Gut-Bone Connection Nobody Talks About 29:58 Sleep, Stress, and the Cortisol-Constipation Loop 34:42 The Vagus Nerve: Your Gut-Brain Superhighway 39:00 Intermittent Fasting vs Digestive Rest: What Changed Her Mind 42:50 PCOS, Insulin Resistance, and Menopause: The Missing Conversation 46:40 Where to Find Cynthia and The Menopause Gut Book

In this interview, Andrea Donsky, a nutritionist, published menopause researcher, menopause educator, author, and co-founder of wearemorphus.com, discusses PCOS and HRT with Dr. Felice Gersh, an integrative gynecologist and women's health expert specializing in hormones, menopause, and the connection between lifestyle and hormonal balance.Topics:Going back to basics with menstruation, periods, cycles, and PCOS.How the female moon rhythm relates to all body systems and hormonal cycles, not just fertility and reproduction, including metabolic and immune functions.The connection between PCOS and inflammation. Why having an imbalance of estradiol (deficient), progesterone (deficient), and progesterone (too abundant) creates a cascade of health issues, including but not limited to insulin resistance and high blood pressure, as well as accelerated aging and an increased risk of cardiovascular disease, osteoporosis, etc.It's not all bad news; by cycling hormones at physiological doses (equivalent to a younger woman), many chronic health conditions can be prevented or delayed.Discussion around GLP-1 and estradiol, as well as fertility and pregnancy outcomes.Windows of time where hormone replacement can and should happen, and how the data from the Women's Health Initiative is still skewing the data for these recommendations.Why Prempro is still dangerous despite the removal of the black label warning on hormone therapy.What you need to know about bleeding and HRT.Links:Learn more about Dr. Felice Gersh's Practice, Integrative Medical Group of Irvine https://integrativemgi.com/Send us Fan Mail ======Morphus: Menopause Reimagined

In this interview, Andrea Donsky, a nutritionist, published menopause researcher, menopause educator, author, and co-founder of wearemorphus.com, discusses the challenges women face in the workplace during perimenopause and menopause with Lisa Boate, a menopause consultant, workplace educator, and host of the Transforming 45 podcast. Topics:Lisa's journey from educator to menopause coach.The cost to businesses and organizations of losing female "assets" during perimenopause and menopause.When we are in perimenopause and menopause, our ability to handle stress isn't what it used to be, and tips for setting boundaries to help us.Changing the shoulds and expectations we were raised with.How a coach can help you move through the overwhelm of making decisions about big changes in your life.Understanding the ways in which we can impact the world without feeling frustrated that we aren't enough.Reflecting on who we want to be in the next phase of our lives.Pushing for policy change in businesses and organizations, so we don't have to advocate for ourselves when we're already feeling overwhelmed.Building alliances with male leadership.Creating open dialogue in our personal relationships, marriages, and relationships with our children, because these types of communications often weren't modeled for us in our families.Providing education on perimenopause and menopause as part of the high school curriculum is particularly important. Learn more about Lisa Boate at https://www.liberatedmenopause.ca/Send us Fan Mail ======Morphus: Menopause Reimagined

Has your libido disappeared? You're not alone. Listen to this interview to learn why and what you can do about it.Andrea Donsky, nutritionist, published menopause researcher, menopause educator, author, and co-founder of wearemorphus.com, interviews Dr. Diane Mueller. Dr. Mueller is a naturopathic doctor and board-certified sexologist with two doctoral degrees and over 15 years of clinical experience helping more than 30,000 couples restore libido and intimacy. She founded the Hot and Modern Monogamy Club, wrote Want to Want It, and hosts the Libido Lounge podcast.Topics:Breaking the taboo around pain, pleasure, and desire in perimenopause and menopauseThe importance of pleasure, desire, and why they are essential for overall well-beingKeeping excitement alive in long-term and monogamous relationships Questioning traditional vs open relationship models and how communication makes them workHow to express your needs clearly in a relationshipThe impact of physical, personal, and interpersonal factors on libidoKey differences in arousal and desire between men and womenWhy women need to feel “in their bodies” and the role of foreplay in arousalPractical libido support strategies, habits, and prioritizationApproaching communication without blame, shame, or pressureThe evolution of relationships and intimacy across different life stagesReintroducing play, removing expectations, and reducing pressure around sexPhysical changes, including circulation, pelvic floor health, and tissue healthInterstitial cystitis symptoms and their impact on intimacyLearn more about Dr. Diane Mueller here.Send us Fan Mail ======Morphus: Menopause Reimagined

So many symptoms in perimenopause and menopause can be traced back to hormones, including sex hormones and the thyroid. In this episode, we take a deep dive into thyroid health and PCOS, and we touch on bone health. Andrea Donsky, nutritionist, published menopause researcher, menopause educator, author of Nourishing Menopause, and co-founder of wearemorphus.com, interviews with Dr. Damola Aje, a board-certified endocrinologist who specializes in PCOS, thyroid disorders, and menopause.Topics:Thyroid Problems in Women - Thyroid problems in women can show up as fatigue, weight changes, feeling cold, dry skin, and low energy, especially during perimenopause and menopause. These symptoms are often mistaken for hormonal changes, which is why comprehensive thyroid testing beyond TSH is important.PCOS in Perimenopause and Menopause - PCOS in perimenopause and menopause remains a lifelong metabolic and hormonal condition, often linked to androgen imbalance, acne, hair thinning, and facial hair. Lean PCOS is also common and frequently overlooked.Insulin Resistance in Midlife Women - Insulin resistance in perimenopause and menopause is a key driver of PCOS, contributing to weight gain, stubborn belly fat, blood sugar imbalance, and metabolic dysfunction. Exercise supports glucose control and helps preserve muscle mass during aging.Hormonal Imbalance Symptoms in Women - Symptoms like brain fog, anxiety, fatigue, poor sleep, and heart palpitations can overlap between thyroid disorders, PCOS, and menopause, making hormonal imbalance in women harder to identify and often dismissed.Menopause Treatment and Hormone Support Options - Menopause treatment options may include hormone replacement therapy for hot flashes and night sweats, along with bone health support and proactive testing. Self-advocacy is key to getting proper diagnosis and care.Follow Dr. Aje @hormoneswithdrdamijeySend us Fan Mail ======Morphus: Menopause Reimagined

Our Morphus research shows that 66% of perimenopausal and menopausal women feel more stressed and less able to cope with daily pressures than they did before entering this stage of life. In this episode, Andrea Donsky, nutritionist, published menopause researcher, menopause educator, author, and co-founder of wearemorphus.com sits down with mentor Lisa Borden. Lisa is a business development consultant and founder of Borden Communications + Design Inc. She's also an author, speaker, and creator of The Wellness Intelligence Collective.They discuss how to reframe our lives by ditching rigid rules and finding curiosity-driven solutions for purpose, connection, and kindness.TopicsThe Open Nest Transition A fresh way to think about the so-called “empty nest,” as children move in and out of our lives and create space for you to reconnect with yourself.The Freedom of Unmeditation Peace doesn't require a lotus pose or perfect stillness. Presence and breath connection can happen while lying down, walking, or moving through daily life.Self-Care Snacks Simple, doable two-minute practices, from unmeditation to gentle movement, can help regulate your nervous system and bring more calm into your day.Spotting Healthwashing How to look beyond polished marketing and identify products that truly prioritize wellness, integrity, and quality.Empathy Economics Lisa's approach to conscious consumerism, rooted in understanding the story, values, and impact behind the products we choose.Building Community Through The Wellness Intelligence Collective (TWIC) Creating meaningful connection, shared learning, and support for women seeking a more informed wellness journey.The Power of Coopetition Why supporting, celebrating, and elevating other women creates stronger businesses, stronger communities, and greater collective impact.A Beginner's Mindset Being willing to learn, unlearn, and start where you are is often the first step toward meaningful change in your health and your life.LinksThe Wellness Intelligence Collective (TWIC) https://www.thewellnessintelligencecollective.com/ Send a text ======Morphus: Menopause Reimagined

Do you know your true purpose? Many women in this phase of life are pulled in so many directions by family obligations, careers, and everything else on their plates. The stress can be a lot, and as we enter perimenopause and menopause, we're less able to cope with it.In this interview, Andrea Donsky, nutritionist, published menopause researcher, menopause educator, author, and co-founder of wearemorphus.com, talks with Kerstin Lindquist, an Emmy Award–winning journalist, certified health coach, keynote speaker, and Christian author who blends health science with biblical truth to help individuals and organizations thrive in faith, wellness, and purpose.You'll come away with greater clarity on your purpose, as well as tips for sleep, handling stress, and taking care of yourself in the middle of it all.Topics:• Identity, purpose, and calling in midlife - How many women begin rethinking who they are and what they want the next chapter of life to be.• Understanding your core values - Learning to recognize what truly matters to you and what doesn't.• Legacy vs. reputation - The difference between what you want your legacy to be and what people may currently know you for, and how that insight can help guide your calling.• How the brain changes in perimenopause and menopause - Why cognitive and hormonal shifts can lead to deeper reflection about purpose, priorities, and the impact you want to have on others.• Using your purpose as a filter for life decisions - How aligning decisions with your values can help create clarity in relationships, career choices, and daily life.• Letting go of people-pleasing - Why midlife often brings a shift toward stronger boundaries and a willingness to create a new direction for yourself.• Stop forcing and start listening - Learning to notice where your life naturally flows instead of constantly pushing against resistance.• Stress, lifestyle, and their impact on health and cognition - How chronic stress and daily habits can affect brain health, energy, and long-term wellbeing.• Practical coping tools for this phase of life - Rest, breathwork, meditation, downtime, movement, and prioritizing sleep.• Progress over perfection - Why it's important to keep practicing healthy habits even when you don't do them perfectly.• Protecting brain health as we age - The importance of vision, hearing, and balance for long-term cognitive health and longevity.• Alcohol and hormone therapy - What to consider when it comes to alcohol consumption during midlife and menopauseSend a text ======Morphus: Menopause Reimagine

Are you a tea drinker? We do! It offers many health benefits and is a great way to increase your water intake and hydration during perimenopause and menopause.In this interview, Andrea Donsky, a nutritionist, published menopause researcher, menopause educator, and co-founder of wearemorphus.com, talks with Cindi Bigelow, the third-generation President and CEO of Bigelow Tea, the family-owned American tea company founded in 1945. She helped transform the brand from a traditional grocery-store staple into a modern wellness-focused tea company, expanding into specialty blends, green teas, and functional teas while keeping the business privately held and family-run. Topics:Bigelow & Integrity: The company is a third-generation, family- and women-owned business founded by Cindi Bigelow's grandmother in 1945 with the iconic Constant Comment tea. Its focus has always been on mission and quality, not just profit.Quality: Bigelow tests its teas for nearly 500 pesticides to ensure the final product is clean. Additionally, every tea bag undergoes 26 checks before reaching the store shelf.Debunking the Plastic Tea Bag Scare: The most common type of tea bag used in the U.S., such as Bigelow's double-chamber, non-heat-sealed bag, contains no plastic; it's made from wood pulp and abaca. The misinformation circulating often shows the wrong kind of tea bags.Foil is the Secret to Freshness: Bigelow invented the individual foil pouch because it is the only way to protect the volatile oils in tea, which make the tea healthy and flavorful, from degrading for up to three years.Loose Tea is a Trade-Off: While loose tea provides a "beautiful experience," it oxidizes and degrades more quickly when exposed to air, light, and moisture.Hydration is Critical for Menopause: For women in perimenopause and menopause, staying well-hydrated is essential for maintaining energy, supporting brain and skin health, reducing inflammation, and aiding digestion.Making Water Easier to Drink: Bigelow's Botanicals Cold Water Infusion line was created because many people, including the CEO herself, don't enjoy drinking plain water; these bags gently infuse cold water with natural flavors, making hydration simple.Longevity: The Bigelow family members are avid tea drinkers, sometimes enjoying up to 10 cups a day, and have enjoyed long lives; her mother is 97, and her grandfather lived to 103. Tea could be part of that longevity.Explore a wide variety of Green, Black, and Herbal Teas, as well as Bigelow's Botanical Infusions. https://bit.ly/4kFzfyJ Send a text ======Morphus: Menopause Reimagine

Leaking urine? Painful sex? Constipation? TMJ? Back Pain?They can all be related to the musculoskeletal or genitourinary syndrome of menopause. Simply, tightness and/or dysfunction in the pelvic floor.In this interview, Andrea Donsky, a nutritionist, published menopause researcher, author, menopause educator, and co-founder of wearemorphus.com, talks with Jana Danielson, a wellness entrepreneur, Pilates educator, and creator of the Cooch Ball pelvic floor training tool.Topics:Pelvic Health and the Body's Connection: The discussion of how the pelvic floor is an integrated structure, not a standalone group of muscles.The Pelvic Floor and Core: The interview explains the anatomy of the pelvic floor and how it can function optimally (watch it on YouTube for visuals).The Importance of Breathing and Posture: A core theme is that breathing is the most fundamental pelvic floor strategy, and optimal posture is also key to pelvic floor function.Pelvic Floor Dysfunction and Misconceptions: Jana challenges the belief that dysfunction is "normal" during aging, stating that "common is not normal." Stressing that a too-tight (hypertonic) muscle is just as dysfunctional as a weak one.The Cooch Ball and the Release-Rebuild Method: The Cooch Ball method focuses on 30 days of "release only" to promote blood flow to the tissue, followed by a rebuild phase using exercises that integrate the pelvic floor with other muscles in the body.Impact on Libido and Orgasm: Andrea and Jana discuss how improving blood flow and releasing tension in the pelvic tissues can increase libido and the ability to have pleasure.The Pudendal Nerve and Shame: The Latin root of the word "pudendal" means "an area of shame", and this emotional context is connected to the lack of discussion and understanding of pelvic health.Links:Cooch Ball For Women: https://bit.ly/4qGRF3O Cooch Ball For Men: https://bit.ly/402Arme (great for men experiencing erectile dysfunction or dribbling)Pelvic Health Survey: https://forms.gle/RXM4BpFLtgP5m8nD9 Send a text ======Morphus: Menopause Reimagine

In this episode of Menopause Re-Imagined, host Andrea Donsky, a nutritionist, published menopause researcher, author, menopause educator and co-founder of wearemorphus.com, and guest Dr. Emaline Brown, a licensed naturopathic doctor and Clinical Lab Educator at Vibrant Wellness, discuss why women in perimenopause and menopause should consider functional medicine testing, emphasizing the saying, "don't guess, test". Topics Covered:Hormone Testing Types: Traditional blood tests, saliva tests, and urine tests.Cortisol and Stress (HPA Axis): For assessing the "get up and go signal" and stress responses.Endocrine Disrupting Chemicals (EDCs) and Obesogens: What they are and why we should avoid them.Estrogen Detoxification: The different pathways for estrogen detoxification or removal, and how to support them with nutrition and supplements.Micronutrients and Omega-3 Index Testing: The importance of micronutrients, like minerals (i.e,. magnesium) and balancing omegas for overall wellness.The Gut-Hormone Connection: The factor that can "pull the anchor" off estrogen that was meant for excretion, causing it to keep circulating and leading to estrogen dominance.Links from the ShowAccess to Testing: Vibrant Wellness tests must be ordered through a healthcare practitioner. A provider directory is available for patients seeking a qualified professional.FOR PROVIDERS: HOW TO SIGN UP FOR A VIBRANT ACCOUNT https://vibrant-wellness.com/for-providers FOR PATIENTS: HOW TO FIND A PROVIDER https://directory.vibrant-wellness.com/? Tara Scott Interview https://youtu.be/_hdj8kTVlTsEndocrine Disruptors with Leah Segedie: Part 1: https://youtu.be/OG_r4S8ngy8Part 2: https://youtu.be/WN99e-FffZcPart 3: https://youtu.be/kBfVO22R7j4Send us a text ======Morphus: Menopause Reimagine

On Menopause Reimagined, your host, Andrea Donsky, nutritionist, author, menopause researcher, educator, and co-founder of wearemorphus.com, is joined by Dr. James Simon, a board-certified OB-GYN, reproductive endocrinologist, and clinical professor at George Washington University. He's the only physician to have served as president of both The Menopause Society and the International Society for the Study of Women's Sexual Health, and is the author of Restore Yourself: A Woman's Guide to Reviving Her Sexual Desire and Passion for Life.TopicsSexual Health Survey Results: Nearly 1,300 women shared their experiences: 91% reported lower libido, 66% had more difficulty orgasming, and 83% had talked to someone about it, echoing what many women share online.Why Desire Drops (and Why You're Not Alone): Why libido changes in perimenopause and menopause likely affect most women, and how relationships can help sustain, but not fully protect, sexual desire.When Sex Hurts (and Nobody Talks About It): Why he likes to see couples together and how painful sex can lead to rejection, resentment, and misunderstanding when it's not addressed.Why Common Advice Feels So Dismissive: “Use lube,” “have a date night,” “just do it,” “try a vibrator,” or “maybe you're depressed” are the go‑to lines many women are tired of. Dr. Simon unpacks why this misses the root causes and reminds us that desire starts in the mind, not just the body.Spontaneous vs. Responsive Desire: Many women worry that something is “wrong” when spontaneous desire fades. Dr. Simon explains why responsive desire often remains and how understanding this shift can be a huge relief.Hormone Testing & Therapy: What to actually ask for: thyroid, estrogen, testosterone, vitamin D, and B12. Plus, why testosterone matters, how levels change with age, and why access looks different across countries.Non‑Hormonal Treatment Options: A clear look at Addyi (flibanserin) and Vyleesi (bremelanotide): how they work, who they're for, and what to realistically expect.It's Not Just Hormones, It's the Relationship: Speaking to common pain points: feeling unseen, disconnected, or “touched out.” Depression, anxiety, and relationship conflict must be addressed; no dose of hormones can fix an unhappy partnership.Real‑World Tips for Long‑Term Couples: Practical ideas women say they want: using lubricants and vibrators without shame, slowing down, adding novelty, sharing fantasies safely, and using “I” language to improve communication and intimacy.Connect With Dr. Simon:Send a text ======Morphus: Menopause Reimagine

Struggling with debilitating anxiety? Doctors are telling you that you're okay when you know you aren't. Not sleeping? We want you to know, you're NOT crazy!On this episode of Menopause Reimagined, Andrea Donsky, nutritionist, menopause educator, published menopause researcher, author of Nourishing Menopause (May 2026), and co-founder of WeAreMorphus.com, interviews Patrice Lockhart, the Caribbean's first certified menopause health and wellness coach and founder of Menopause Survival Care. She uses her personal eight-year struggle with undiagnosed severe menopausal symptoms to advocate for women and guide them through a powerful midlife transformation.Topics:The Emotional and Mental Work of MenopausePatrice's Personal Struggle: How she became the Caribbean's first certified menopause health and wellness coach.Menopause as a Metamorphosis/CocoonMenopause as a Mirror for TraumaChallenging the Legacy of SecrecyPost-Menopausal PowerLinks:Website: www.menopausesurvivalcare.comMenopause As Metamorphosis - What The Butterfly Knew: Menopause Relief & Transformation for Women Over 40: Self Help For Midlife Renewal, Emotional & ... for women going through the transition: https://amzn.to/4pSiAsU Send us a text ======Morphus: Menopause Reimagine

Are you considering GLP-1 medications? Are you currently taking them? You're going to want to watch this interview.Andrea Donsky, nutritionist, menopause educator, published menopause researcher, author, and co-founder of WeAreMorphus.com, welcomes acclaimed weight health expert and Registered Dietitian, Ashley Koff, to discuss how personalized nutrition, focusing on how women in perimenopause and menopause can achieve "weight health", a concept that breaks up with traditional weight loss. Ashley Koff's new book, Your Best Shot: A Personalized System for Optimal Weight Health, GLP-1 Shot or Not, explains the profound link between overall health signals and weight. Topics:GLP-1 Medications in Menopause: The Shot or Not?What Micro-Dosing GLP-1 means.The reality of GLP-1 Success & Failure, and understanding the underlying reasons why success is individualized.Addressing Common Pain Points & Misconceptions (The Side Effects) like muscle loss or muscle wasting, constipation and digestive challenges, and weight regain after GLP-1.The Path to Weight Health (Ashley Koff's System) and why it's important to budget for itWhy detox pathways are key to the success of any weight loss/weight healthy program for women in perimenopause and menopause. Links:Your Best Shot: A Personalized System for Optimal Weight Health, GLP-1 Shot or Not: https://thebetternutritionprogram.com/your-best-shot/Send us a text ======Morphus: Menopause Reimagine

Join Andrea Donsky, nutritionist, menopause educator, published menopause researcher, author, and co-founder of wearemorphus.com, and her guest, Jen Aks for another inspiring episode. Jen is a TEDx-speaker, dance educator and creator of The Power of Gesture®, a bodyset practice that bridges thought and embodied wisdom to cultivate courageous, authentic leadership.On this episode of Menopause Reimagined, Andrea and Jen explore the power of our inner guidance system and embark on a journey of self-reflection. They discuss the importance of personal growth and self-improvement to help you cultivate greater self-awareness and overall wellness.Topics:The concept of inner wisdom and its importance in recognizing personal power and intelligence.The exploration of different types of intelligence.The impact of societal expectations on personal disconnection and self-perception.The significance of emotional intelligence in understanding and managing emotions.The role of kinesthetic intelligence in learning and expressing knowledge through the body.An introduction to "The Power of Gesture" as a practice to connect with inner wisdom.Steps involved in the "RESET" practice for emotional regulation and self-awareness.The benefits of calming the nervous system and creating a sense of safety within oneself.The importance of self-reflection and setting intentions for personal growth.The value of curiosity and continuous learning in accessing one's authentic self.Jen's Website: https://jenaks.com/Send us a text ======Morphus: Menopause Reimagine

In this conversation from 2024, Alex speaks with Kevin Erdmann about how zoning, the 2008 economic crisis, and the desire to live away from "those people" is effecting the state of housing.  Episode Notes: Kevin's page at the Mercatus Centre: https://www.mercatus.org/scholars/kevin-erdmann The Erdmann Housing Tracker: https://kevinerdmann.substack.com/  Kevin on X: https://x.com/KAErdmann?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor  Kevin's book "Shut Out: How a Housing Shortage Caused the Great Recession and Crippled our Economy" on Amazon Canada:  https://a.co/d/gIh82Og 

Spirit Baby Stories—The New Earth Children of Today – Join us as we share real and personal Spirit Baby stories that carry messages of love, hope, connection, and truth.  Today, I'm honored to welcome our special guest, Nicole, an expert in conscious conception into motherhood. Special Guest Episode: Nicole Vetere is the founder of Consciously Conceived, a sacred space supporting women and families in creating life - whether that's through the birth of a baby, a vision, or a new chapter of the soul. Her work bridges energy healing and conscious creation, guiding others to reconnect with their innate wisdom and the spirit of life itself. Inspired by her own fertility and healing journey, Nicole believes conception is an ever-present invitation - to create with intention, embody wholeness, and live in partnership with the unseen. Through her healing and mindfulness offerings, as well as through her book, I Love You Bunches & Bundles, she helps others consciously co-create with the souls and desires waiting to be born. Discover Nicole's Consciously Conceived Collection & Offerings at www.consciouslyconceived.ca, and connect with her daily reflections and inspirations through her social platforms: IG: @consciouslyconceived FB: Nicole Vetere https://www.consciouslyconceived.ca/shop   However, if you were wanting them separately, it would be as follows:   Link for book for Canada: https://www.consciouslyconceived.ca/product-page/i-love-you-bunches-bundles   Link for book Internationally: https://www.lulu.com/shop/nicole-vetere/i-love-you-bunches-bundles/paperback/product-zm76ye5.html?page=1&pageSize=4   Link for journals on Amazon Canada: https://www.amazon.ca/s?k=consciously+conceived&crid=3E3MPKGKZ1HHS&sprefix=consciously+conceived%2Caps%2C243&ref=nb_sb_noss   Link for journals on Amazon.com:  https://www.amazon.com/s?k=consciously+conceived&crid=R2OJ09359E22&sprefix=consciously+conceived%2Caps%2C138&ref=nb_sb_noss_2

In this conversation from 2020, Alex Aragona speaks with Mustafa Akyol as he explores whether Islam can be compatible with liberalism, and his recent research on freedom in Muslim-majority countries. References from Episode 70 with Mustafa Akyol Mustafa Akyol is the author of Rethinking the Kurdish Question: What Went Wrong, What Next? (Turkish), Islam Without Extremes: A Muslim Case For Liberty, The Islamic Jesus: How the King of the Jews Became a Prophet of the Muslims, and his book set for release in April 2021, Reopening Muslim Minds: A Return to Reason, Freedom, and Tolerance (all available titles hyperlinked to Amazon Canada store pages). You can read Mustafa's articles featured on his profile on the CATO Institute's website at this link. The concluding segment of this podcast was dedicated to discussing Mustafa's findings in his study, Freedom in the Muslim World, which was published on the Cato Institute's website and is available for reading here. Mustafa quotes the observation that Islam had compatible socio-legal setups for embracing liberal society early on had it abided by its foundational teachings from Professor David Forte's article, Islam's Trajectory. This article can be read on the Foreign Policy Research Institute's website at this link. One of the themes in his upcoming book, Reopening Muslim Minds, Mustafa cites Ash'arism as one of the theological paradigms predating modernity which gave rise to the insularity in Islamic philosophy towards thoughts not originating from revelation. The journal Studia Islamica has an article recounting the religious history of Ash'arism and can be accessed at this link through an active JSTOR account. Mustafa briefly mentions the Euthyphro Dilemma (Wikipedia), Divine Command Theory (Michael W. Austin, Eastern Kentucky University), and Ethical Objectivism (Oxford Reference) whilst discussing the different camps in Islamic thought. More can be read about these topics through their respective hyperlinks. You can read more about philosopher John Locke's premises on toleration of religion and heresy here (A Letter Concerning Toleration courtesy of McMaster University), as well as his view on the separation of church and state at this link (Liberty Fund). While literature on Islamic liberalism is vast, a good place to start is this article titled What Is Liberal Islam?: The Sources of Enlightend Muslim Thought featured in the Journal of Democracy at this link. This article on Deutsche Welle summarizes the domestic and international tensions stemming from the cartoons of religious caricatures that were published in France. Mustafa quotes Daniel Philpott's book, Religious Freedom in Islam: The Fate of a Universal Human Right in the Muslim World (available on Amazon Canada), about how Islam “had seeds of freedom, but those seeds need to be cultivated.” You can read the excerpt where the French jurist, Jean Bodin, commended the religious freedom of the Ottoman empire compared to the denominational violence amongst Christians in Europe in Daniel Goffman's book, The Ottoman Empire and Early Modern Europe here. Here are Wikipedia articles to the controversy of Islamic scarfs in France, policing over the burkini, and Saudi Arabia's legislation on public head coverings for women.

In Episode 412 Ray Auger sits down to chat with Jeff Belanger and photographer Frank Grace about their brand-new book, Wicked Strange: Your Guide to Ghosts, Monsters, Oddities, and Urban Legends from New England. Filled with over 100 stories from the six New England states the book features Frank's full color photos and many of the stories you love from the New England Legends podcast. The book is out now wherever books and ebooks are sold!   See more here: https://ournewenglandlegends.com/podcast-412-wicked-strange-new-england/    Listen ad-free plus get early access and bonus episodes at: https://www.patreon.com/NewEnglandLegends  Buy the book online: Amazon: https://amzn.to/4lMkM3G  Books-a-Million: https://www.booksamillion.com/p/Wicked-Strange/Jeff-Belanger/9781637480212   Barnes & Noble: https://www.barnesandnoble.com/w/wicked-strange-jeff-belanger/1146905732?ean=9781637480212  Bookshop.org: https://bookshop.org/p/books/wicked-strange-your-guide-to-ghosts-monsters-oddities-and-urban-legends-from-new-england-jeff-belanger/22398233  Amazon Canada: https://a.co/d/2h6MmNk 

Episode SummaryIn this heartfelt episode, I'm joined by Kylainah Zacharcuk, author of You Can Find Me in Her Shadow: My Sister Has Special Needs and This is My Story. Kylainah opens up about the unique and often complex experience of growing up as the sibling of someone with special needs. We talk about her book, which gives voice to the often-overlooked sibling perspective, and explore the emotional layers that come with love, responsibility, and identity. Kylainah also shares candidly about her own mental health journey. We hear how treatment modalities like Anat Baniel Method NeuroMovement® helped both Kylainah and her sister. Passionate, authentic, and deeply thoughtful, Kylainah brings honesty and heart to this powerful conversation.About KylainahKylainah Zacharcuk currently lives in Southwestern Ontario with her Golden Doodle, Lenny. You Can Find Me in Her Shadow: My Sister Has Special Needs and This is My Story is Kylainah's first novel. In the first week of the book's release, it was on the number-one bestseller list in multiple categories on Amazon Canada. It currently holds five stars and is a recommended must-read.  My book has also been picked up by Barnes & Noble, BAM! Books-A-Million, and Bookshop.org.From This EpisodeGRIN2BBiofeedbackAnat Baniel Method NeuroMovement®Obsessive-Compulsive Disorder (OCD) Find and Follow Carole and Wisdom Shared:https://www.caroleblueweiss.com/Subscribe to YouTube channelFollow and send a message on FacebookFollow and send a message on LinkedInFollow on InstagramFollow on TikTokFollow on ThreadsThe Wisdom Shared TeamAudio Engineering by Steve Heatherington of Good Podcasting WorksCo-Producer and Marketing Coordinator: Kayla NelsonProduction Assistant: Becki Leigh

Tyler Wallis. Over the past 15 years, Tyler Wallis has led e-commerce and retail teams to remarkable success, including seven years at Amazon running multiple billion-dollar categories. In addition, he launched and grew the Amazon Renewed program from a modest $60K to over $100 million in sales, was responsible for launching Amazon's Canada Grocery category, and led the Marketplace business across Amazon Canada.Now, as the Founder and CEO of TripleLine, Tyler is on a mission to accelerate profit growth for brands that are better for people and the planet. He and his team work hand-in-hand with a select group of impact-driven companies to boost their online profit and presence.Highlight Bullets> Here's a glimpse of what you would learn…. Leading indicators of success for Amazon brandsImportance of input metrics versus output metricsWeekly Business Reviews (WBR) as a management practiceStrategies for prioritizing tasks based on potential ROIData-driven decision-making and performance assessmentCase studies illustrating successful e-commerce strategiesFocus on core competencies before diversifying sales channelsAssigning Key Performance Indicators (KPIs) to team membersBuilding a robust reporting structure for business insightsRecommendations for tools and resources to enhance productivity and management practicesIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Tyler Wallis, founder and CEO of Triple Line, an expert in e-commerce with extensive experience at Amazon. Tyler shares insights on identifying leading indicators for successful Amazon brands and how listeners can apply these strategies to scale their businesses. Key topics include the importance of Weekly Business Reviews, understanding and focusing on key input metrics, and assigning clear KPIs to team members. Tyler also discusses practical tools and resources, emphasizing data-driven decision-making and strategic prioritization for sustainable growth.Here are the 3 action items that Josh identified from this episode:Implement Weekly Business Reviews (WBR) for Continuous ImprovementSet up structured WBR meetings to track customer feedback, input metrics, and project updates.Focus on input metrics (like inventory turnover and conversion rates) rather than just revenue.Use customer insights to align business strategies with real needs.Use Mind Mapping to Identify and Optimize Key Metrics  Create a mind map to visualize key business areas: customer experience, sales, operations, and marketing.Identify leading indicators that drive performance, such as return rates, fulfillment efficiency, and ad spend ROI.Prioritize and refine strategies based on actionable insights from the map.Clearly Define Roles and KPIs for Sustainable GrowthAssign well-defined roles with measurable KPIs to avoid inefficiencies in hiring and team management.Regularly review performance against these KPIs to ensure accountability.Optimize processes before expanding into new business areas.Resources mentioned in this episode:Here are the mentions with timestamps arranged by topic:Ecomm BreakthroughAmazon Sales FormulaTyler Wallis on LinkedInJosh Hadley on LinkedIneComm Breakthrough YouTubeeComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazonAmazon Weekly Business ReviewTriple Line BrandsThink Like Amazon PodcastAtomic Habits by James ClearBuy Back Your Time by Dan MartellPower BILoomSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin Keene, Aaron Cordovez, and Michael Gerber, author of the E-myth. Today I'm speaking with Tyler Wallis, and today we're going to be talking about the leading indicators of successful Amazon b...

In this conversation from 2020, Alex Aragona speaks with Christopher Freiman as he explores why you might be happier, and ultimately contribute more to society, if you choose to ignore politics. References from Episode 31 with Chris Freiman: You can purchase Chris Freiman's book when it's out  here You can check out the Bleeding Heart Libertarians blog here You can purchase Bryan Caplan's book ‘The Myth of the Rational Voter' on Amazon Canada here

Punchbowl reports Amazon will reportedly begin displaying the tariff costs for consumers on their website. The White House slams the move as political as Amazon shuts down the story as misleading. Liberal Mark Carney wins Canada's election. Spain has the nation's largest blackout in history days after bragging about hitting 100% renewable power. The White House met with leadership from both chambers of Congress Monday to talk about how we can quickly pass the largest tax cuts in American history. Should there be a “Made in the USA” section on Amazon? Michelle Obama ironically claims that the deportation of criminal illegal aliens keeps her up at night. Florida Gov. Ron DeSantis joins us to discuss deportations, Operation Tidal Wave, Hope Florida, and his relationship with Tucker Carlson. An Amazon spokesman releases a statement clarifying its move wasn't considered for the main Amazon site but was considered for Amazon Haul. Canadian Prime Minister-elect Carney trashes the US and President Trump. Dana explains why any lawmaker who is not on board with making tax cuts permanent should be pushed aside since Trump has done all he can do with the budget in 100 days. Rep. Chip Roy joins us to explain where Congress is at where it concerns passing a budget, making tax cuts permanent, prohibiting illegal immigrants from voting and much more.Thank you for supporting our sponsors that make The Dana Show possible…All Family Pharmacyhttps://AllFamilyPharmacy.com/DanaCode Dana10 for 10% off your entire orderBeamhttp://shopbeam.com/DanashowSleep like never before—Beam has improved over 17.5 million nights of rest. Try it now with code Danashow for 40% off.Home Title Lockhttps://hometitlelock.com/danaProtect your home! Get a FREE title history report + 14 days of coverage with code DANA. Check out the Million Dollar TripleLock—terms apply.Relief Factorhttps://relieffactor.comTurn the clock back on pain with Relief Factor. Get their 3-week Relief Factor Quick Start for only $19.95 today! Goldcohttps://DanaLikesGold.com My personal gold company - get your GoldCo 2025 Gold & Silver Kit. PLUS, you could qualify for unlimited bonus silver on eligible orders—you may even qualify for a free 1/2 oz Ronald Reagan silver coin.Byrnahttps://byrna.com/danaDon't leave yourself or your loved ones without options. Visit Byrna.com/Dana receive 10% off Patriot Mobilehttps://patriotmobile.com/DanaDana's personal cell phone provider is Patriot Mobile. Get a FREE MONTH of service code DANAHumanNhttps://humann.comSupport your metabolism and healthy blood sugar levels with Superberine by HumanN. Find it now at your local Sam's Club next to SuperBeets Heart Chews.  KelTechttps://KelTecWeapons.comSee the third generation of the iconic SUB2000 and the NEW PS57 - Keltec Innovation & Performance at its best

Tyler Wallis spent seven years at Amazon, leading teams in Consumer Electronics, Home Improvement, and Marketing for Amazon Canada. In that same time, he scaled from intern to team leader. After Amazon, Tyler founded TripleLine, an agency helping “better-for-you” CPG brands scale profitably on Amazon, and launched this podcast (Think Like Amazon) to share insights on applying Amazon's leadership principles beyond the company. In this episode, it was now Jorge's turn to interview Tyler, as he shares his journey from corporate leader to entrepreneur, reflecting on key lessons and practical takeaways:How Amazon's Ownership principle shaped his career, including driving to Canada to gather critical data firsthand.The transition from corporate life to entrepreneurship and how Amazon's principles guide his business approach.Why being a generalist prepared him for entrepreneurship's diverse challenges.Practical advice for aspiring entrepreneurs, including building a diverse skill set within your current role. Whether you're curious about Amazon's culture, entrepreneurship, or scaling a business, this conversation is packed with actionable insights. Mentioned in the episode:Tyler's LinkedIn: www.linkedin.com/in/tylermwallis/Learn more about Triple Line: https://triplelinebrands.com/Profit and Purpose Podcast: www.profitandpurpose.show/ Follow us on LinkedIn: www.linkedin.com/company/think-like-amazon-podcast

Send us a textLearn how to apply for notification numbers for veterinary health products on Amazon Canada. Follow this simple guide to ensure your products meet Canadian regulations.Need expert help on your listing? Send us your questions http://bit.ly/3B1LvHt#AmazonCanada, #PetSupplies, #VeterinaryProducts, #MyAmazonGuy, #amazontips Watch this video next:Want to sell Globally? https://www.youtube.com/watch?v=djFsFq1GfDk&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=10-----------------------------------------------Don't get left behind! Download our Free PPC Guide https://bit.ly/3DLhywdTalk to an expert and grow your Amazon business http://bit.ly/3B3HMJATimestamp00:00 - Notification Numbers00:29 - Signing Up on Health Products Canada01:15 - Creating a Notification Form01:58 - Adding Company Details02:24 - Filling Out Active Ingredients03:33 - Reviewing and Submitting the Form04:27 - Why Notification Numbers Matter for Amazon Listings-----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textIn this conversation, Dr. Jessie Gold, Author of "How do you Feel?" discusses her book on mental health and burnout, particularly in the healthcare sector. She shares her personal experiences and insights on the subtlety of burnout, the cultural perceptions surrounding mental health, and the importance of self-care and compassion. The discussion emphasizes the need for individuals to recognize their own emotional states and the societal pressures that often prevent them from taking necessary breaks for mental health. Dr. Gold advocates for a shift in how we view mental health issues, encouraging listeners to treat themselves with the same compassion they would offer a friend. In this conversation, we explore the complexities of emotional responses, particularly in caregiving roles. They discuss the importance of understanding and articulating feelings, the challenges of burnout, and the necessity of self-care and mindfulness. The dialogue also addresses trauma, emotional disconnect, and the need for open conversations about mental health in the workplace. Jessi emphasizes that acknowledging one's feelings and experiences is crucial for personal well-being and for fostering supportive environments in caregiving professions.Purchase Dr. Gold's book below:Amazon Canada: https://amzn.to/3Ym95pVAmazon US HEREGet your FREE 40-page well-being workbook:https://tremendous-hustler-7333.ck.page/reflectiveparentstarterkitJoin our membership, The Reflective Parent Club to learn how to manage your emotions and model this for your child. Use code PODCAST 20 to get 20% off any membership and get 2 FREE WEEKS to try it outhttps://curiousneuron.com/join-our-club/Get 1:1 coaching https://forms.gle/u8ENfn8CLbcMAZT36Please leave a rating for our podcast on Apple Podcasts or Spotify! Email me at info@curiousneuron.comInstagram:https://www.instagram.com/curious_neuron/Facebook group:https://www.facebook.com/groups/theemotionallyawareparent/THANK YOU TO OUR SPONSORS! Get some discounts using the links belowThank you to our main supporters the Tanenbaum Open Science Institute at The Neuro and the McConnell Foundation. Discounts for our community! Pok Pok app. Click on the link below to get 50% off an entire year of this amazing open-ended play app for kids! ...

In this week's episode we delve into "How to Scale and Grow Amazon FBA Sales With A Small Number of Products" with Jordan Socran, a late-bloomer entrepreneur who has successfully transformed his career from enterprise software sales to building a multimillion-dollar electronics repair brand and launching Veryplants Inc. His brand quickly became the #1 bestseller on Amazon Canada in the ‘Gardening Soil' category, achieving 7-figure sales in its second year. Discover Jordan's effective strategies for selecting the right products, his market dominance tactics, and insights into building a standout brand. Whether you're looking to maximize your Amazon FBA growth or refine your product strategy, Jordan's real-world experience provides actionable tips to elevate your e-commerce business. Don't miss out—subscribe now for more expert advice! Takeaways:Focus on Quality and Optimization: Concentrate on optimizing your product listings and ensuring high quality. This involves crafting detailed and engaging product descriptions, using high-quality images, and making your listings SEO-friendly to attract and convert potential buyers.  Leverage Customer Feedback: Utilize customer reviews and feedback to improve your products and listings. Positive reviews not only build trust but also enhance your product's visibility on Amazon. Aim for a high number of reviews, as they indicate product credibility and customer satisfaction.  Effective Pricing Strategies: Implement competitive pricing strategies. Analyze competitors' pricing and adjust your prices accordingly to stay competitive while maintaining healthy profit margins. Streamline Operations: Optimize your supply chain and inventory management. Efficiently managing your inventory helps avoid stockouts and overstock situations, which can impact your sales and cash flow.  Expand Product Offerings Strategically: Even with a small number of products, consider expanding your product line strategically. Adding complementary products or variations can capture more market share and increase sales without overwhelming your operations.  Build a Strong Brand Presence: Focus on building and promoting your brand. A strong brand presence can differentiate you from competitors and foster customer loyalty. Use Amazon's Brand Registry to protect and enhance your brand.  Quote of the Show: Amazon offers A/B testing to experiment with product titles, descriptions, bullets, images, and pricing. Depending on your brand registry setup, you can perform simultaneous testing using Amazon's manage experiments. This allows you to make data-driven decisions by reviewing detailed reports on customer interactions. Links :Website  : https://www.veryplants.com LinkedIn : https://www.linkedin.com/in/jordansocran/?originalSubdomain=caEmail      : Jordan@veryplants.com  Want To Level Up Your Business? Register With Our SponsorsViably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends  and start your application today.

Loved the episode? Wanna share your thoughts? Send me a message here!For Sponsorships and Advertisement OpportunitiesEmail Chanalechanalesings@gmail.comThis episode has been sponsored by The Heartland Initiative and 1JShttps://www.heartland-initiative.co.il/Become a delegate! Deadline 8/30https://1jstate.com/Visit our Advertisers!Sign up for Daily Givinghttps://dailygiving.org/weeklysqueeze...Order Queen Tulsi!Queen Tulsi: Nature's Stress Relief www.carolinebasshealth.comUse exclusive code QueenChanale for 15% off!Watch The Podcast On Youtube!SUBSCRIBE TO YOUTUBE:https://www.youtube.com/@ChanaleSingsThis episode has been sponsored by The Heartland Initiativehttps://www.heartland-initiative.co.il/Visit our Advertisers!Sign up for Daily Givinghttps://dailygiving.org/Order Queen Tulsi!www.carolinebasshealth.comFollow Joseph Cohen:https://www.youtube.com/@Israel_Advocacyhttp://www.israeladvocacy.net/Sponsor an IDF BBQ: (WRITE CHANALE IN NOTES)https://my.israelgives.org/en/fundme/patriotsOrder “Testimonies Without Boundaries” on AmazonLink to Amazon US:https://rb.gy/i8tcejLink to Amazon UK:https://rb.gy/4eoofnLink to Amazon Canada:https://rb.gy/uus0jkJoin The Weekly Squeeze Whatsapp Chat:https://chat.whatsapp.com/I7fhs9clBTi3Vc9SJv2yxUFollow My Beautiful Land Of Israel On Instagram:https://www.instagram.com/mybeautifullandofisraelListen to Chanale's music!https://open.spotify.com/artist/1uBRKUZIzJB4FEbAjjgQAg?si=lWFZjdQzT-yXXDbafRaaxQSupport the Show.Support the Show.

Loved the episode? Wanna share your thoughts? Send me a message here!For Sponsorships and Advertisement Opportunities Email Shlomo Buzaglo hello@zagcreative.netWatch The Podcast On Youtube!SUBSCRIBE TO YOUTUBE:https://www.youtube.com/@ChanaleSingsThis episode has been sponsored by The Heartland Initiativehttps://www.heartland-initiative.co.il/Visit our Advertisers!Sign up for Daily Givinghttps://dailygiving.org/Order Queen Tulsi!www.carolinebasshealth.comFollow Joseph Cohen:https://www.youtube.com/@Israel_Advocacyhttp://www.israeladvocacy.net/Sponsor an IDF BBQ: (WRITE CHANALE IN NOTES)https://my.israelgives.org/en/fundme/patriotsOrder “Testimonies Without Boundaries” on AmazonLink to Amazon US:https://rb.gy/i8tcejLink to Amazon UK:https://rb.gy/4eoofnLink to Amazon Canada:https://rb.gy/uus0jkJoin The Weekly Squeeze Whatsapp Chat:https://chat.whatsapp.com/I7fhs9clBTi3Vc9SJv2yxUFollow My Beautiful Land Of Israel On Instagram:https://www.instagram.com/mybeautifullandofisraelListen to Chanale's music!https://open.spotify.com/artist/1uBRKUZIzJB4FEbAjjgQAg?si=lWFZjdQzT-yXXDbafRaaxQSupport the Show.

Loved the episode? Wanna share your thoughts? Send me a message here!The Weekly Squeeze is coming to Youtube!Watch The Podcast On Youtube!SUBSCRIBE TO YOUTUBE: https://www.youtube.com/@ChanaleSingsFor Sponsorships and Advertisement Opportunities Email Shlomo Buzaglo hello@zagcreative.netSponsor an IDF BBQ: (WRITE CHANALE IN NOTES)https://my.israelgives.org/en/fundme/patriotsOrder “Testimonies Without Boundaries” on AmazonLink to Amazon US:https://rb.gy/i8tcejLink to Amazon UK:https://rb.gy/4eoofnLink to Amazon Canada:https://rb.gy/uus0jkJoin The Weekly Squeeze Whatsapp Chat:Join NowFollow My Beautiful Land Of Israel On Instagram:Instagram - My Beautiful Land Of IsraelAdvertisers: Grab a ONE MINUTE SPOT on the podcast:Buy Gear For IDF SoldiersPitch in for HELMETS: (WRITE CHANALE IN NOTES)Donate HelmetsIsrael is BURNING from wildfire terrorism!Help Equip The Civil  Squads With Fire Protective Gear

Loved the episode? Wanna share your thoughts? Send me a message here!Sponsor an IDF BBQ: (WRITE CHANALE IN NOTES)https://my.israelgives.org/en/fundme/patriotsOrder “Testimonies Without Boundaries” on Amazon Link to Amazon US:https://rb.gy/i8tcejLink to Amazon UK:https://rb.gy/4eoofnLink to Amazon Canada:https://rb.gy/uus0jkIG: alonpenzel X: Alon Penzel Facebook: Alon PenzelJoin The Weekly Squeeze Whatsapp Chat:Join NowFollow My Beautiful Land Of Israel On Instagram:Instagram - My Beautiful Land Of IsraelAdvertisers: Grab a ONE MINUTE SPOT on the podcast:Email: Chanalesings@gmail.comWhatsApp for details: https://wa.link/efqjihBuy Gear For IDF SoldiersPitch in for HELMETS: (WRITE CHANALE IN NOTES)Donate HelmetsIsrael is BURNING from wildfire terrorism!Help Equip The Civil  Squads With Fire Protective Gear

Join us for an exciting episode where we uncover the latest and greatest from Helium 10. We kick off by exploring the top 14 innovative tools and features introduced this 2024, designed to give Amazon sellers a competitive edge. We highlight the platform's expanded capabilities to include the Amazon Brazil marketplace, making it easier than ever to tap into this emerging market through Amazon's Remote Fulfillment Program. Next, we introduce the powerful Product Launchpad tool, perfect for organizing multiple product research projects. Discover how you can track competitors, get AI-generated summaries, and even change Amazon prices directly within Helium 10. We also discuss the revamped Demand Analyzer tool and updated title length recommendations feature in the X-Ray tool, all aimed at enhancing your product research and listing optimization. Finally, we explore advanced features like the automation of Cerebro, available on the Diamond plan, and how it can save you time by tracking competitor activities and identifying valuable keywords. Learn about the new AI image generator in the Listing Builder tool, which allows you to create customized product images with specific instructions. We also cover Helium 10's new Listing Builder Scoring System that enhances Amazon SEO by providing a comprehensive score based on keyword usage and relevancy. Tune in to find out how these features can transform your Amazon selling experience! In episode 581 of the Serious Sellers Podcast, Bradley talks about: 00:00 - New Features in Helium 10 01:52 - Expanding Marketplaces With Helium 10 03:46 - New Tools for Amazon Product Research 08:32 - Helium 10 Niche Analysis and Features 13:09 - AI Image Generator in Listing Builder  18:19 - Tracking Competitors' Ads on the Product Page 20:48 - Helium 10 New Product Features 30:06 - Listing Builder Scoring System Overview 30:55 - Optimizing Product Listing With AI ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Did you know that since November of last year, Helium 10 has released 67 new tools and features? Today I'm going to go over my personal top 14 list of the best ones that can make you money right now, including one new tool that's going to make me over $3,000 for me on just one product alone. How cool is that? Pretty cool, I think. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world.   Bradley Sutton: What I wanted to do today was I wanted to pick, I tried to pick, the top 10 best ones that can help you immediately as Amazon sellers right now, just from what we launched this year. All right, but I couldn't keep it to 10. So we're going to go to 14. So this, basically, these are my top 14 new features just from this year in Helium 10 that I think can help you guys out and probably apply to the great majority of you. All right, like, like it's not just like, oh, only a few people can use this one or a couple of people can use this, and I think you guys will find benefit in a lot of these, and I want to start going over these one by one here. Number 14 is now Helium 10 works for Brazil. All right, so we have a lot of marketplaces that Helium 10 works in. We have, obviously, Amazon USA, Walmart, Amazon Canada, Mexico, Germany, Spain, Italy, France, UK, India, Netherlands, Australia, Japan, United Arab Emirates and now Brazil.   Bradley Sutton: So why is this important, though, is what changed on Amazon? Is you guys know about the Amazon North American fulfillment used to be called North American remote fulfillment. Now it's just called remote fulfillment, I believe, but that allows you, if you're selling an Amazon USA, it allows you to be able to just click a button and then your listings go live and are translated for Mexico, and then also your listing goes live in Canada if it qualifies. Well, now last year or early this year, Amazon changed it where now, if you are activate remote fulfillment, you have the option to sell on Amazon Brazil, which is an emerging marketplace in the Amazon ecosystem. So Helium 10 now works for Cerebro, Blackbox, X-ray, Magnet, Profits, whole bunch of tools. So, for example, I entered in this cooler bag my Portuguese is not great, that's what I'm assuming his is here into Cerebro and, as you can see, I get all these Portuguese keywords and some English keywords come up to of where this product is ranking. So, guys, this, the first part of this has nothing to do with Helium 10 is hey, go in and check, do you qualify to go ahead and open up your listings for fulfillment in Brazil? Now, how it works is Amazon will ship from your Amazon FBA USA inventory to the Brazilian customers and you're not having to pay any extra fees or anything like that. So, first of all, get your listings active over there and then go ahead and use Cerebro, Magnet, et cetera, to maybe optimize your listings. Maybe, if you don't like the translation, you might change the translation for the listings up a little bit, using what Cerebro is telling you, and then obviously put in the Keyword Tracker, et cetera. So that's number 14 on the list.   Bradley Sutton: Number 13 was a brand new tool that we launched. All right, so maybe some of you are doing multiple product research things at the same time. Right, if you do multiple product research things at the same time, you might have trouble keeping track of all your projects. Like hey, I'm uh, you know searching this in the home and kitchen category and I've got this one that looks like a good idea. I mean, you might have 10, 15. Well, now you can go ahead and organize all of them in product launchpad, which is a brand new net new tool to Helium 10. Now, this product launchpad allows you to go ahead and start different projects. Like here's one I had started a while back of coffin makeup shelves and gives me like aggregate numbers of what's going on in the coffin makeup shelf niche, what are the main keywords for these products. I can go ahead and add competitors to this. Like, hey, I want to start tracking this product and this product because they're part of the coffin makeup shelf ecosystem, the niche right and then, using AI, it's going to give me kind of like some summaries of what I have come up with in my product research. But the main part of this new tool is to just help you organize all of your projects so that you might want to not forget about what you had done and you might want to come back to it. Like, maybe you decide to go forward with one project, like, hey, I'm going to make this coffin letterboard, but let me save that makeup shelf for later. Now you can go back to your projects and then also add products, add keywords to it and then see if the AI has any other advice based on best practices, on what the future of that niche is. So again, that's number 13 guys, brand new tool that launched this year called Product Launchpad.   Bradley Sutton: All right, number 12 thing of something brand new is you can change your Amazon prices inside of Helium 10. Let's say you're like, hey, you know what I'm not doing a prime, exclusive discount, but I want to go ahead and change my prices and just drop everything 50 cents because my competitor will now on your dashboard right, I think this might be for Diamond members and up you can actually change your Amazon price for your products without going into seller central. So you just go to the listing section of the SKU, zoom in here. I'm going to zoom in and you can see all of these little price fields. You can actually change your Amazon price right here inside of Helium 10. So that's number 12 in the list of new updates. Number 11 is the relaunch of an older tool that we used to have and now we relaunch is called Demand Analyzer. Let me give you a scenario here. Let's say you're searching for something on Alibaba, on whatever website Etsy, I don't care what website you're on. Did you know that the Helium 10 Chrome extension will work on any website to let you know something that's going on Amazon based on what you input? For example, I was searching at these crazy Alibaba companies that were copying my images for my coffin shelf and I was just curious what other things are these people selling in their Alibaba factory? And I went into this Alibaba factory page and I went to this category of letter boards, right? So, for example, what can I do here? Maybe I didn't know there was a such thing as letter boards, right? So maybe I'm wondering, hey, is there demand on Amazon for letter boards? Well, maybe in the past you thought, oh, okay, now I have to go to Helium 10, uh X-ray and be on Amazon and search letter boards and see what the search volume is. Or I have to go into Helium 10 Cerebro or Magnet. Let me see what are the related keywords. What is the search volume? No, you can actually do that right from here, so I can see here. This is like a pumpkin letter board, like you know, Halloween coming up and then maybe I'm wondering right now hey, is there any demand for pumpkin letter boards on Amazon? Well, let me go ahead and hit that and then I'll type in here pumpkin letter board, all right, and then analyze. Is anybody searching that? No, all right, I got to answer right away. It's something new and cool. But I see that there's an autocomplete says pumpkin, four letter boards, all right. So maybe I might want to look into that more. Maybe what about this one Hexagon letter board, hexagon shaped letter board? Is anybody searching? Oh, okay, there's about 50 people searching a month, but you see what I'm talking about here. You guys can now go on other websites and get product ideas and instantly see what is going on Amazon for that Um, and so I highly, highly recommend doing that when you get inspiration or ideas from other websites. All right, so that was number 11.   Bradley Sutton: Let's go to number 10. This is actually a newish, um, a newish thing that has been updated and this is in X-ray. Do you ever think about how long should my title be? Now, I know Helium 10 has scoring systems and stuff, but it's based on like overall best practices, right? Uh, as I've always trained you guys, I hope you guys follow the training videos. It's not one size fits all as far as what goes best for how long your title should be across the board on Amazon. I've always said look at the niche theme. What are some of the main players in your niche doing on page one, you know? Then you know, hey, if everybody's got long titles, well, it looks like long titles actually are a good thing for this niche. Maybe you're in a niche where there's shorter titles that work better, all right. So now how can you go ahead and figure that out? Well, you can go into X-Ray and then right here at the very top, you see you're going to have an average title character count. You guys see that there? Average title character count of the top 20 products on the page and so you can see in collagen peptides, oh, it looks like most people have long titles because the average title character count is 167. I can put my mouse here and I can see, all right well, of those top 20 products, what kind of distribution I can see. Wow, look at this. 65% of the top 20 products have titles between 180 and 200 characters, right? So I'm like, oh wow, definitely, long titles are working really well in collagen peptides. So if I'm going to start a collagen peptides product, let me go ahead and, you know, maybe put my title out 190 characters or so. Now let's go to the flip side. Let's look at this one accordion. All right, this is the accordion search term on Amazon and take a look here. What's the average title character counts. It's 110 way different than collagen peptides. Let's take a look at the distribution here. Look at that. Half of the listings on the top 20 have only between a 99 and 119. Okay, uh, limit, all right. So almost nobody has longer titles. Most people have you. So you see how it's different based on the keyword and based on the niche.   Bradley Sutton: So this is not new, this strategy of, hey, look at what kind of titles people have. But in the past, what did you have to do? You would just have to kind of like eyeball it, right? Hey, let me look. Ah, it looks like they have long titles, but how, how many characters would you really know? Now you can see the title character count of every single listing on page one to see what your competitors are doing. Next one we are now in the top 10. Number nine I don't have a screenshot of because this is I don't sell in Europe, but Helium 10 inventory management historically only worked for Amazon USA and this year we launched it now for Amazon Europe, and so there's still a lot that we're working on for there, like you know, trying to integrate pan, pan EU uh forms of FBA, distribution and velocity. So, guys, if you are in Europe and please take a test drive of our Helium 10 inventory management, let us know what you like, let us know what you don't like, so that we can tailor it to your needs. All right, so that's number nine. Uh, number eight is not actually a new tool but a relaunch of a feature. You guys remember the Helium 10 Elite program we've had for years, but for over a year it was fully closed, like you could not get into Elite even if you wanted to, unless you were like a Supercharge member, like, like. Elite is actually part of the Supercharge program, but elite as an add-on just couldn't do it for almost a year. Well, we relaunched it this year and it has a lot of cool new features. So, for anybody interested in like a one-on-one call with me, a one-on-one call with Carrie, Elite members can do that once a month. Do you want to meet with other high level sellers once a week on zoom in round tables that aren't recorded so you can talk about anything and everything you want. That's available for a Helium 10 lead. Do you want to do quarterly workshops around the world and be able to learn from a high level speakers? We just finished one a couple a few weeks ago in Spain.   Bradley Sutton: The next one is going to be right before Amazon accelerates. So if you sign up for Elite, you get to go to that one. It's going to be Kevin King as a speaker and destiny with Sean. We're going to have meals and networking and a lot of prizes and a lot of cool things and a lot of learning. Obviously, for those two, um, it's going to be on. September 16th is the next one. That it's going to be, like I said, in Seattle and maybe another one later on this year in Milan, Italy. I'm not sure yet, but we've got those. We've got monthly trainings with Kevin King and expert guests online where you can ask them live questions and you can learn from like high level things that's not normally in like a podcast episode or something like that. You get exclusive first access to tools and then the new price. Instead of having it being a separate Helium 10 plan like it was before, it is now just an add on. So if you've got a Diamond plan, you can just add on Elite for only $99 a month. All of that, what I just mentioned, only $99 a month, and a lot more. There's monthly Zoom calls with Kevin King, there's a private Facebook group. The list goes on and on. So, guys, I highly highly recommend giving that a spin for a few months. Helium 10 Elite if you've got the Diamond program, you can just add it on for only $99. All right, so that was the number eight thing.   Bradley Sutton: Number seven is an AI image generator. All right, AI image generator this is living inside of Listing Builder. All right, so you go into Listing Builder, go into any of your listings and then hit generate AI images. And then this is super cool because you just put you know, you upload, like your maybe stock image of something or a white background or whatever, and then you put in your instructions of like hey, I want to see this. Uh, here's an example here. I want to see this product in a cozy, dim and inviting home setting, resting on a table, various natural elements around you and this is a candle, right, and you can see that this is all AI generated, what this came up with. I've done this with my coffin shelf listings a lot as well, and the cool thing about it is you can do this for different Amazon assets. Like, for example, if you are doing a main, if you're doing a main image or a regular image on Amazon, what kind of dimension should that be? It's a square right. You should probably have it 1600 by 1600 at the minimum. Or you can actually do a custom size, like for whatever reason. You have some custom uh image that you want to put on your website or something you can put the custom size Uh. Let's say, you want to do something for Amazon post. Amazon post should be 640 by 640. There is a preset for that. What if it's an A+ logo image, that's actually a banner size image, or it's 600 by 180. You can go ahead and have the AI create an image based on your regular image, but now it's made for Amazon A+ content, and the list goes on and on of different sizes and different things you can have. So I like using it for the Amazon post, especially since in Listing Builder we have an Amazon post caption generator. So, as you know, for Amazon post, you should be doing one per day for each of your products. Well, maybe you didn't take 365 images of your product, uh, you know, when you did a photo shoot. So how are you going to do 365 different images in a year? The answer is with Helium 10's AI, you can go ahead and create 365 versions of a certain image, and then who wants to write 365 different captions that relate to that image? Nobody wants to do that, I hope, right. So again, you can use Listing Builder AI and it will go ahead and generate as many captions for your product as you want. So now it's kind of like Amazon post made easy. So that's another cool feature that Helium 10 released this year. That's number seven.   Bradley Sutton: All right, now we're getting into the top six. Uh, okay, so top six for new features of 2024 for Helium 10 is Freedom Ticket, all right. So Freedom Ticket is the number one course for Amazon sellers out there and a lot of you who are watching this. Maybe you're already Amazon sellers. That's fine. It's a great refresher course or you could share it with your teams. A lot of bigger Amazon companies use the Freedom Ticket course to onboard their new employees, to train them on the Amazon. It's not just oh, here's how you do Seller Central and stuff. It's like explaining the concepts behind Amazon. We've got tons and tons of modules here. There's about 20, 30 hours of training that we have in the Freedom Ticket and we're constantly updating it. That's a new update too. This is version 4.0. We've made three versions before, from 2017 up until 2021, 2022. And now this is version 4.0. Just film this year in 2024. And every month we're actually adding, with a live workshop, a new module so that you're always guaranteed to have the best information in 2024. For example, some of the things that we just did a couple of weeks ago, we had a virtual workshop on how to set up TikTok shop. That's all the rage these days TikTok shop, right. In a couple of weeks, we're going to be talking about advanced brand building, all right. So all of that is going down inside the Freedom Ticket program. Huge, it takes a lot of work, guys, to make an entire A to Z Amazon course and a lot of work, a lot of money, and so that's a big update that we have Freedom Ticket 4.0. Platinum members have access to it, Diamond members, obviously, Elite members all of you guys have access to Freedom Ticket 4.0. So make sure to take a look at that. So that is number six, all right.   Bradley Sutton:                                                                                        Now number five is another one. Um, that is going back to the Chrome extension. Now, this is, uh, pretty cool. Let me show you guys, what you can do here now. Uh, the first thing is, if you're in the search results of a page, all right. So if I'm in the search results of a page, I can now see the different placements of the PPC, for example, sponsor brand ads. Maybe there's some sponsor display on the end. Now, all of that is going to show up here in line. Before, only sponsored product was showing up. But look at this. You see these little widgets here that say SB. Well, those are the three sponsored brand ads that showed up on the top header. Uh, what about sponsored video? That's going to show up here. Sponsored product is also going to show, uh, up over here. Uh, is so. Does something have Amazon's choice? We'll show that, um, over here. So be looking at that. You can see all the now, all the uh, start tracking all the different placements on the page for sponsored ads. All, right, now what about? If you're on a product page itself? Let's go like, like, maybe your own product page, like, hey, I want to know what listings on Amazon are advertising on my page, right, cause you know there's sponsored display ads here? Uh, there's, there's going to be, uh, this sponsor brand section. Um, there is your, your favorite brands. That comes up at the or not favorite brands, but, like similar brands on Amazon, shows up on the very bottom. All these things are ads writing on your page and you want to start tracking. Say, hey, who is showing up on my page, right? Well, now you can do that by hitting the Chrome extension, going into X-ray. Look at all these ads. So, all the different variations are going to show up here, all the different ads. You know this. This is the similar brands on Amazon. Here's sponsored product, there's going to be sponsored display, so now you can start tracking. I could just download this with one click, export it to an Excel file and now start tracking daily or maybe weekly. Hey, who is bidding for placements on my page? And maybe you want to target them right back right. Or maybe you know track who are the ones that stay there the longest? And hey, those guys might be having success stealing a couple of my sales. I got to figure out what they're doing. That's working right, all right, so that is something that, again, is available for all plans. I think super, super cool. That's why I had it in the top five of new features. Bradley Sutton: Okay, so now we are in the top four. Let me ask you guys I hope that part of your SOP for Amazon is to create or to run Cerebro on your product versus your competitor's product, maybe once a week, maybe once a month or whatever. And the point is, when you're running that over and over again, it's like hey, you just want to make sure, uh, are your competitors not getting sales from keywords that you're not getting sales from? Like, maybe they discovered a new keyword that they're ranking highly for that you're not ranking at all Right. So, so obvious. We've always told you, hey, you should be running Cerebro every now and then. Now, that's all fine and good If you've got one product right. You got one product, five competitors, we're all good to go right. But what about those If who've got 10 products? And having to run Cerebro on those 10 products and your 50 competitors? What if you've got 100 products right? That's a very tedious process. That's almost a full-time job for somebody, but you still got to do it because you got to make sure that you're keeping up with the Joneses, right, make sure that you're keeping up with all their keywords. Well, you can now automate that with Helium 10. All right, so this is the number four coolest new feature that we've launched in 2024 is kind of like the automation of Cerebro, and where that is in your dashboard. I believe this is for the Diamond plan, only so far. The first step is you have to make sure that your main competitors you're tracking, all right. So how you can do that, let me just show you. You go in, make sure that you have your child level set up in your or you're on your child level category here in your dashboard and then, for example, you just hit expand right here, which is the arrow right next to there, and then hit competitors. Now make sure you have got your main competitors right here. All right, these are your main competitors. And now, once you do that, you can actually not only first of all, this is not even this was another new feature, but I didn't even add, it, didn't even make my top 14 lists but you're going to be able to get notifications on hey, is my competitor changing their price? Is my competitor changing the number of variations they have? Are they running a coupon or did they take off a coupon? Et cetera, et cetera, et cetera, et cetera. You're going to get notifications on that. But the cool thing that this one is this is why it's number four is I'm going to automate the Cerebro.   Bradley Sutton: You go to insights and then I am going to create a new insight and it is going to be a keyword insight, keyword suggestions based on my competitors. And then, once I hit that, I go here and these at the very bottom this are the settings that I could do. I could do a specific product or I could do it across the board. For all of my products. I can say, hey, it's basically a mini cerebral. I can say, hey, I want to look at keywords that are at least 500 search, 400, 300, whatever you want, and then where my product rank is All right. So for this one I would change. I would do two different insights, guys. This is how I have it set up. I would do one insight where it says where my products rank is zero minimum, zero maximum. What that means is I'm not ranking at all in the top seven pages, right? And then the number of competitors ranking for the keyword is minimum one and they are ranked, let's say, between one and 40. So what does that mean? What does that gibberish? I guess that means that basically says hey, Helium 10, run Cerebro on my product and my competitors every day, every week, whatever, and look for any keyword that's at least 500 search volume, where I'm not ranked at all, but my competitors are ranking on page one. Boom goes to dynamite. You're getting a notification whenever your competitors are getting sales for a new keyword. That's basically, in a nutshell what that is. Another one that I would do is I would say where my products rank is between, let's say, 50 and 306, and my competitors product rank is between one and 40. What does that mean? That means, hey, I'm ranking for this keyword, but I'm on like page two, three, four, five, six, seven, but my competitor is on page one. Don't you think that's a valuable keyword to know about this, guys? I can, I could, I could have spent this whole show talking about how valuable that is all right. That right there is enough for Diamond package by itself, just because of the time it saves. Now, if you're a Platinum member and you're wondering, is that worth it for you and you've only got one product, I'm no salesman, guys, but let me just tell you no, it's not worth it. Don't upgrade to Diamond just to get this feature because you're lazy, all right. And if you're lazy, go ahead and you're proud to admit you're lazy and you need Helium 10's help to help with a 30-minute job once a week or a 20-minute job. Go ahead and admit it. We'll be glad to take your money as a Diamond member. But as a realist guys, don't do that. But if you've got five products. We're not talking about a 30 minute job anymore. Now we're talking about a three hour job. What if you've got 20 products? Now we're talking about an eight hours a week job that Helium 10 can automate with the click of a button.   Bradley Sutton: So now you can see why. You know, like, how beneficial it is to have Diamond plan based on how many products you have. This is when you're going to need that, all right, so that's pretty cool. That is the number four new feature from Helium 10. Now, uh, here is another, in my opinion, game changer. Now we're in the top three, okay, the top three of new things, and let me just show you. This is like super, super cool, and this is only if you have brand registry, All right. So hopefully you guys have brand registry, right, but basically it's linking brand analytics to the Chrome extension. So now you can see for last week, what were the top three products clicked on that had the most clicks out of any product for this keyword. After somebody searched for this keyword, what were the three products that were clicked on most. This is not some Helium 10 algorithm or estimation. This is literally direct from Amazon, all right, and so you can see here it's going to say ABA most click, number one, ABA most click number two and ABA most click number three. Now the thing that is also beneficial is don't always think that just because it's the number one most click product that it's going to have the most conversions or sales. Like, watch what happens when I put my mouse over the number one clicked coffin shelf, it says CVR 0%. What does that mean? That means that's not conversion rate, that's percentage of the conversion. So actually last week the most click product of coffin shelves got zero order. So now, all of a sudden, that maybe have my creative juices flowing. I'm like, hmm, why are people clicking on this? Maybe they think that's interesting, this product, but then what's wrong with the product page that nobody's buying it. And then I go to the second one and put my mouse over all right, ah, this product was a number two most clicked, but it had 20%. I don't know if you guys can see that there it had 20% of the sales for this keyword. So actually, the number two guys, the one I got to worry about, I'm like man, this guy got 20% of the sales, right. So this, guys, I hope changes the way that you look at search results. It's not just about who's ranked at the top one or two or three. Now, I know in this situation actually hold on. Look at this Is the number one most clicked product, the number one organic position? No, it's not. This is a sponsored placement. Where is this product showing up? This product is one, two, three, four. The number one click product was the fifth sponsored or the fifth organic position. So you can just get so much knowledge and ideas about what's going on in the niche just by looking at these search results that you maybe you didn't have before. Okay, so really, really cool guys. Whenever you're searching on Amazon, take a look for those blue bars that say ABA most click one, ABA most click two, and you'll be able to see that.   Bradley Sutton: So now we are at number two, and number two is something that might have just saved me $6,000. That's why I put this as the number two new feature. Now here in the Project X account I don't have. I don't have it because not every account is going to have it. But what Helium 10 is doing is we are monitoring all of your products and if we notice you have got a product that is at the border of one of the Amazon size tiers and what are Amazon size tiers? That's like standard size, large standard size, standard oversize, bulky oversize, all those things right. If you are within one inch of one side of changing that, all right, if you are within one inch of one side. Basically, what's going to happen is we're going to send you an alert and say, hey, did you know that for blankety, blank product, if you just decrease the length by one inch, you are going to go from large standard size to standard size. I got one of these notifications in one of my accounts, guys and that one inch. Can you guys guess how much per unit I would save? And healing tends to show me $2 and 75 cents. That's the difference to go from large standard size to standard size or whatever it was, 2.75 per unit. Now do that math, guys. Let's say you are selling 10 units a day of this product. All right. That means that every day, like let's say the next time, you do a production run and somehow you're able to lessen the size of the package by one inch, that means every day. If I do this, which I am going to do. I am going to do it on my next product when I reorder this product. I'm absolutely doing this. I could save $27 a day just with that one inch savings. Now, times that by a full year, that is $3,650. I'm saving just by changing my package and I never would have known that unless Helium 10 told me. So that's what you guys should do, guys, is go into your alerts. This is Platinum, this is Diamond. It doesn't matter what account you have. This is number two, because this brings you like ridiculous amounts of money. Go to your alerts page and look at the very top left where it says overview. Everybody do that right now and you guys tell me if you have anything. I hope that nobody has it here. Like it actually kind of hurts to know that I've been wasting money for this long. Very few people are right there on the border of within one inch, but, like I said, my other account absolutely had it. Take a look under overview, right under, where it says Buy Box. If it has size tier optimization alert, you're going to see it right down here in this section, all right, so take a look. Everybody's listening to this podcast. Everybody's watching this live right now watching this on YouTube. Pause this, go to your alerts page and see if you have one, and it's going to be a game changer for you guys, like that's probably the most valuable alert we've come up with in years. All right.   Bradley Sutton: So now we have come to the number one new tool or feature alert that Helium 10 has created, and that is the Listing Builder scoring system. Okay, so this is something that people have been asking us for years and I've kind of wanted Helium 10 to do ever since I was doing SEO tools for the blogs, when I used to write blogs for Helium 10 years ago, where we had a scoring system where it says based on where I use my keywords right and based on how many times I have it and what's the relevancy, uh, to the niche, um, what kind of impact it's going to have on your score right, and that really you know the higher the score. Theoretically usually it's not a hundred percent. Nobody knows the Amazon algorithm a hundred percent but it's going to give you a better chance to rank. It's going to get give you a better chance to get sales. So, for example, I just create a full listing inside of listing builder for a brand new product I haven't even launched yet, but I create it and listed, but I actually use the AI to help me create it. But now I put all of the phrases in Helium 10 Listing Builder and I can see based on the competitor performance score. This is nothing new. This is actually the same score that you have in Cerebro. It's the last column in Cerebro. But once you put your competitors now I can see, hey, which are the most important keywords for my niche that my competitors are getting sales from. And then I can see oh, shoot, I already dropped off. I was number one a few days ago when I created this listing, but now I can see my score is 194,000. And then number one in my niche is 198,000. So I still have to maybe tweak my listing a little bit more to try and up my score. I could see what all my root keywords are. You've always been able to do that in listing builder, where we show you the one word roots. Now we can show you the two word roots that are showing up, the three word roots and more. Okay, take a look down here. I can actually go to my keyword performance score and see what's going into the score. I could open up competitor comparison and take a look.   Bradley Sutton: All right, how do people have these keywords phrases in their listings, like, for example, let's look at the most important keywords, which is sorting it by competitor performance score, and I can see here here is a keyword that most people it's actually the most important coffin letterboard. Without a space between letter and board, and I can actually see wow, this product doesn't even have it in their title. They've only got it as a phrase form in their bullets. This coffin letterboard doesn't have it anywhere in their listing. So maybe this is an opportunity. Most of these competitors don't have it. Only two competitors have coffin letter board in their title. So there's an option. This is obviously not an important keyword to my niche. That's why the score is low. But coffin cooler, if I look here, not one of my competitors has coffin cooler in their listing in exact form. So now I, with just in seconds, I get I get insight into wow, if I put coffin cooler in phrase form, I'm going to be way more relevant to Amazon algorithm compared to my competitors. I can just see that at a glance. What if I want to see like, hey, what about? How am I doing on certain root phrases. How about words in my listing that have coffin? Wow, there's 27 words that were important to my niche that have the word coffin in it. How do I have it distributed? Oh, wow, look at all these keywords I don't have anywhere in my listing at all. Maybe I need to put it into my description, I need to put it in my bullet points. I mean, the list goes on and on. Guys, this Listing Builder scoring system is something a team worked on for months. I worked on the scoring part also for months. I created like over a hundred listings and I tested micro changes to make sure. Hey, is this scoring system based on what actually moves the needle for Amazon ranking? If I just put one keyword in a different place, is that going to, obviously, or is that going to instantaneously bring me to page one and get me a billion dollars for the sales? No, probably not. But these little micro changes, these are the things that give you a leg up on the competition that they're probably not doing, unless they're using Helium 10 to really see how they can optimize their listing for the Amazon algorithm, and I've been testing this. Like I told you, I'm launching four new products the last few weeks. All of this worked. Guys Like I'm just crushing my launches, getting to page one for all of my main keywords. Thanks to this.   Bradley Sutton: All right, guys, thank you so much for joining us. Hope this was helpful. Those of you who are Helium 10 Elite members and those of you who are Serious Sellers Club members you get this every week, so make sure to tune in next week. If you're Elite member and you're not getting the invites for these calls, let customer support know. And for the rest of you who are Platinum, Diamond members, you are going to get access to this monthly call sometime in August. So we'll do another one of these sometime in August with a new training tip and a new Ask Me Anything. Thank you, guys so much and have a great rest of your day. Bye-bye now.