Podcasts about amazon canada

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Best podcasts about amazon canada

Latest podcast episodes about amazon canada

Breaking Beauty Podcast
Best Prime Day Deals Under $30 USD — Your #DamnGood Shopping Cheat Sheet

Breaking Beauty Podcast

Play Episode Listen Later Jun 23, 2026 47:31


It's happening! With Amazon Prime Days kicking off in June for the first time ever, we're serving up our ultimate #DamnGoods best beauty deals — to help you build your shopping cart just like a beauty editor. The best part? *Almost* everything is under $30 USD! (Aside from a few high-tech devices with mega savings, that deserve a shout out, too.)Listen in as we deliver the inside scoop on major brand launches from Italy's Kiko Milano, the latest from highly viral Medicube (new AND on sale!!), a glowy leg hack combination you need to try for your next special event and so much more. Don't forget you can watch this episode on our YouTube channel! In this episode we cover:A historic first: Charlotte Tilbury is on Amazon and now offering a rare 30 to 40 per cent discount on its most famous cult classic productsThe “MAC of Italy:” How Europe's massively popular, accessible beauty line Kiko Milano is making a splash in North America, now part of Amazon Prime Day with some specials happening today onlyLookalike alert! Why beauty editors are trading in their luxury dual-ended contour brushes for an unbelievable e.l.f. Cosmetics alternative.Beyond viral: A deep dive into Wonderskin's high-performance, waterproof serum foundation and 24-hour eyeliners, beyond the miraculous lip stain that made them famousThe viral “glowy leg" summer hack: The two-product L'Oréal Paris makeup combination that guarantees transfer-proof, red-carpet-worthy skin on your gams.The rise of "K-pharmacy": Why Medicube and Dr. Reju-all are dominating the skincare conversation with soothing, barrier-repairing essentialsFrench pharmacy sunscreen: The truth behind La Roche-Posay's newest UV Air serum sunscreen formulation and how the North American version differs from EuropeCarlene's new hair holy grail: An influencer-backed multi-tasking styling cream that wowed Carlene for its de-frizzing benefitsThe high-tech edit: Unbelievable Prime Day price cuts on the ultimate tangle-free robot vacuum and the seen-everywhere Oura RingFor more deals, follow our

Menopause Reimagined
Ep #197: Perimenopause, Sleep & the EMF Link with Todd Shipman

Menopause Reimagined

Play Episode Listen Later Jun 19, 2026 56:34


I wore the Leela Quantum necklace for months before recording this episode because I wanted to experience it day to day before sharing it with you. I took it to California and had a really interesting experience with my daughter that I'll tell you about in this interview with Todd Shipman, a wellness entrepreneur who came into this space as a skeptic and stayed because of what he found. We explore what "quantum energy" actually means, what EMFs from your phone, car, and AirPods may be doing to your body, and how to stay both open-minded and discerning. I ask the questions you'd want answered.What you'll learn:Whether "quantum energy" is woo-woo or actually rooted in real physics (and what the 2022 Nobel Prize did and didn't prove)Why some people wonder whether everyday EMF from phones, cars, and AirPods affects how they feel, and what the open questions areWhat Todd says his company's own testing looks at, like HRV.How sleep and brain fog in perimenopause relate to the nervous system, as general educationThe honest questions to ask before you spend money on any "energy" wellness productChapters:0:00 Is Quantum Energy Woo Woo? Why This Isn't What You Think3:04 Meet Todd Shipman + What Quantum Energy Actually Means7:08 The 2022 Nobel Prize, Entanglement & Why He Tried to Debunk It10:17 EMF and How You Might Feel: Sleep, Stress & the Questions to Ask16:06 The Tesla Headache Story: My Daughter and the Necklace24:12 Food Sensitivities, Structured Water & the Claims to Question32:54 Inside the Necklace: Brass, Titanium Spheres & Frequency Recipes42:24 Bloating, Digestion, Sleep & Wearing It Every Day51:43 Where to Start, the Discount & Final ThoughtsLearn more about Leela Quantum.A quick note: this is an education-first conversation, not medical advice. Todd is sharing his company's research and personal experience—nothing here is intended to diagnose, treat, or prevent any condition. If you have a serious health condition or a food allergy, always work with your doctor and never substitute any wellness product for medical care or your EpiPen.Send us Fan Mail ======Morphus: Menopause Reimagined

Menopause Reimagined
Ep #196: Vaginal Dryness & Lubricants with Deborah Porteous

Menopause Reimagined

Play Episode Listen Later Jun 12, 2026 39:38


Dry, irritated, and every lubricant burns or makes a mess? You're not alone. 91% of women say their libido changes in menopause.Andrea Donsky, nutritionist, author of Nourishing Menopause, 7x published menopause researcher and menopause educator, and co-founder of wearemorphus.com, sits down with Deborah Porteous, co-founder of The Pleasure Pods Company, who hit vaginal dryness in her early 50s and couldn't find a single product that didn't irritate her, ran everywhere, or ruined the sheets. So she and her partner Brian spent two years with a formulator and a team of plant scientists building something better: a 100% plant-based solid that melts at body temperature. This is the honest, slightly cheeky conversation about dryness, painful sex, and pleasure that most of us never got to have.Topics:Why vaginal dryness hits almost 40% of women in perimenopause and menopause, and why it's nothing to be embarrassed aboutThe difference between a lubricant, a vaginal moisturizer, and vaginal estrogen, and why it's not either/orWhat's inside Pleasure Pods and why the solid format mattersHow women are using the pods beyond intimacy: massage oil, face, dry skin, even travelWhy sexual wellness products for women are still so hard to advertise, and what that stigma costs usChapters:0:00 How a solid-to-liquid lubricant works (cold open demo)1:10 Libido in menopause: what almost 1,400 women told our survey5:00 Meet Deborah Porteous and the story behind Pleasure Pods9:30 Talking vaginal dryness on a pitch stage: the CHFA launchpad story13:00 Why so many lubricants burn, itch, or irritate after 5018:00 Mango, cocoa, and kokum butter: what's actually in the formula23:30 How to use it: palms, warm massage oil, face, and dry skin29:00 Lubricant vs vaginal moisturizer vs vaginal estrogen35:00 Cutting a pod into pieces for overnight vaginal moisture39:30 The stigma of marketing women's sexual wellness products44:00 Deborah's panel podcast and where to buy Pleasure PodsLearn more about Pleasure Pods here: https://thepleasurepods.com/Watch the interview on YouTube: https://youtu.be/n1odK1pPdV8Send us Fan Mail ======Morphus: Menopause Reimagined

The Pulp Writer Show
Episode 306: Beyond Amazon - Reasons to Diversify Your Sales Platforms

The Pulp Writer Show

Play Episode Listen Later Jun 8, 2026 14:15


In this week's episode, we take a look at eight reasons to diversify your ebooks sales beyond just Amazon and Kindle Unlimited. This coupon code will get you 50% off the audiobook of Dragonskull: Wrath of the Warlock, Book #7 in the Dragonskull series, (as excellently narrated by Brad Wills) at my Payhip store: WARLOCKJUNE The coupon code is valid through June 22, 2026. So if you need a new audiobook this summer, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates   Hello, everyone. Welcome to Episode 306 of The Pulp Writer Show. My name is Jonathan Moeller. Today is June 5th, 2026 and today we'll discuss eight reasons you should diversify your book sales beyond Amazon. We'll also talk about Coupon of the Week and give a progress update on my current writing, publishing, and audiobook projects.   So let's start off with Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Dragonskull: Wrath of the Warlock, Book #7 in the Dragonskull series (as excellently narrated by Brad Wills), at my Payhip store. That coupon code is WARLOCKJUNE. As always, the coupon code and the links to my Payhip store will be available in the show notes for this episode. This coupon code is valid through June 22nd, 2026, So if you need a new audiobook for the summer as you go on a summer road trip, we have got you covered. Now let's talk about my current writing, publishing, and audiobook projects. As of this recording, I am 80,000 words into Blade of Thieves, which puts me in Chapter 17 of 25 of my outline. So we're closing in on the end. I think we're going to be about 110-115,000 words or thereabouts in the rough draft. So hopefully a couple more solid pushes and we'll get there to the end. I hope to be at 90,000 words by this point, but there is quite a lot to do in real life so we didn't quite get there, but 80,000 words is still better than nothing. For Cloak of Frost, as of this recording, I am now 9,000 words into it and that will be my main project once Blade of Thieves is done. I was hoping to have Blade of Thieves come out in June, but July is looking more likely at this point. Hopefully Cloak of Frost will come out the month after Blade Thieves comes out, whenever that is.   In audiobook news, I'm pleased to report that Blade of Wraiths (as excellently narrated by Brad Wills) is now out at all audiobook platforms. Get it at Audible, Amazon, Apple, Google Play, Kobo Books, Chirp, my own Payhip store and all the usual audiobook stores. At the moment, I have no other audiobooks in active production, but once Blade of Thieves is done, Brad will also be recording that. Later this month, Hollis McCarthy is scheduled to start on Cloak of Worlds and in July, Leanne Woodward is going to record Dragon-Mage, the most recent Rivah book. So we don't have any audiobooks being produced right now, but we will in the future. So that is where I am at with my current writing, audiobook, and publishing projects.   00:02:32 Main Topic of the Week: Beyond Amazon: Reasons to Diversify Your Sales Platform   Now onto our main topic this week, Beyond Amazon: Reasons to Diversify Your Sales Platform, which is something you know I do quite often given how often I talk about my links to my Payhip store on this very podcast.   For a long time, the conventional wisdom has been that Amazon has 80% of the US book market and putting your ebooks into Kindle Unlimited was the best route of success because of that monopoly and some of the algorithmic benefits Amazon gives to KU authors. While it's true that certain genres (especially LitRPG and romance) are almost exclusively focused on Amazon and KU in the US, going exclusive with Amazon is not necessarily the best course of action for everyone, especially if you're interested in growing your international sales.   Today we'll talk about reasons why putting your books in KU is limiting and in the interest of fairness, in two weeks, we will also be doing an episode later [about] when putting your book in KU is a good idea and some of the benefits of that. But today we're going to start with the benefits of diversification. Here are eight reasons you might want to consider moving beyond just Amazon, which is often called going wide in the Indie Publishing world. #1: Increasing your global reach.   It may surprise you to know that the Kindle store is not available in every country and that other countries have a strong competitor to the Kindle store. For example, in Canada, Kobo is Amazon's main competitor and has traditionally a strong market share there, quite a bit larger than Amazon Canada based on my own sales data. Kobo is also very strong in many European markets. Additionally, because there are many more Android users internationally than there are in the US, Google Play Books is important in non-US countries. It's also an easy platform for users and integrates into the Google ecosystem as well. Data usually finds that while the iPhone [iOS] is dominant in the United States, Android tends to be the majority mobile operating system in the rest of the world. So if you want to access Android users in the Google Play Book Store, then you want to be on Google Play Books. #2: Some people are boycotting Amazon.   There are many readers who boycott Amazon or American-led companies for a number of reasons. It is possible to overstate the strength of these. I've seen many people be alarmed about Amazon boycotts impacting their sales, but it never really seems to materialize. I suspect a lot of the boycotting thing is much louder online than it is in real life. That said, it is undeniable. There are people who will not buy ebooks or anything from Amazon for a variety of reasons. So if you sell your books only through Amazon, you're missing out on that group of readers. Some categories of romance have also been affected by Amazon boycotts, so it's worth investigating other options if you're an author in these categories.   #3: Kobo Plus.   Kobo offers a subscription program called Kobo Plus that unlike KU, does not require exclusivity to participate in it. Over three million ebooks and 100,000 audiobooks (quite a few of which are mine) are available to subscribers for less than the cost of a KU subscription. Kobo has been gaining popularity in the US in part due to their subscription program. I have to admit my own personal experience with Kobo Plus as an indie author has been almost entirely positive. When it first came out, I was a little leery of it, but then I decided to test it out by putting Frostborn into it and that did quite well and I was pleased enough with the results that now I just put everything in Kobo on Kobo Plus and that has paid off because the majority of my month to month Kobo revenue and the majority of my yearly Kobo revenue comes from Kobo Plus now. In March and April, I had two of my best months ever on Kobo in the 14 years I've been publishing with Kobo entirely off the strength of Kobo Plus. So my experience with it has been if you write a really long series like that that generates a strong read through (like Frostborn is 15 books, Sevenfold Sword was 12 books, Cloak Mage as of this point is up to 14 books), then it would be definitely advantageous to you to investigate Kobo Plus.   #4: It gives you the chance to support independent booksellers through bookshop.org.   This past year, bookshop.org made a deal with Draft2Digital that made it possible for indie authors to put their books on the bookshop.org platform. In the past, has not been particularly easy or straightforward for small indie bookstores to sell ebooks, so this is an opportunity for physical indie bookstores based in the US. For American readers who want to shop local but still read ebooks, it's nice to be able to offer them an option that benefits their local communities. It also gives these bookstores a way of supporting local authors without having to find physical space for them within the store itself. Bookshop.org is still in the early stages of accepting indie ebooks and there are some things that need to be worked out with features on their app, especially about user complaints about a lack of flexibility with DRM-free e-books. Still, romance and what the site calls "serious nonfiction" are growing rapidly on the platform, so it's definitely worth exploring, especially for authors in those categories. If they do succeed in their plans to put out their own ereader, that would make the platform even more attractive to many book buyers.   #5: Direct sales equals greater profit, extras, price fixability, et cetera.    Having your own sales platform (typically hosted on sites like Payhip and Shopify) gives you far more control over your sales platform. It also gives you a far greater cut of the profits. To give an example, if I do a coupon code for one of my audiobooks on my Payhip site to make it 50% off like I did earlier in this episode with the Dragonskull: Wrath of the Warlock coupon, I still earn a similar amount as if someone had bought it for full price on Audible.   A direct sales platform also allows you to create discounts for sales far more easily than on other platforms. Additionally, you don't have to wait for ebooks or audiobooks to get through processing on a direct sales site like you do with ACX and the other sites, which makes when a book or audiobook is ready for sale far more predictable. You can also bundle things with ebooks like such as the book file in multiple formats or bonus items like maps, worksheets, or charts. On the other ebook sites, this isn't typically possible. Direct sales gives you a greater flexibility in terms of selling. You can include bonus items and it's also a good fallback position if one of the main sites isn't working. I first got into direct sales in 2021 because Barnes & Noble had its big ransomware hack then and for a while it was impossible to publish new things to the platform and I believe that was when Ghost in the Vault came out and since I couldn't publish that on Barnes & Noble until the ransomware problem was fixed, I directed people to the Payhip site instead.   #6: Library sales and Kindle Unlimited.   The popularity of the Dungeon Crawler Carl series and the Project Hail Mary audiobook made a lot of people aware of the fact that exclusivity agreements with Amazon and Audible have often been structured to leave out options for library ebook platforms or require maneuvering or additional deals in order to make it possible. The popularity of Libby in particular is growing here in the United States, especially as people are having to shift their leisure spending from things like books and entertainment to covering basic necessities like housing, transportation, fuel, and food costs due to the poor state of the economy. If library sales and library readers are important to you, then going wide is your best option for reaching the library market.   Myself, I haven't particularly pursued the library market. I haven't refused it either. I usually, when the option is available, click on the toggle switch to publish it to a library service, but then don't think about it very much after that, but there are many indie authors who are very interested in getting in libraries and have pursued that quite a bit through these programs.   #7: Vendor lock-in/user preference.   There is a concept called vendor lock-in, meaning that ebook buyers have a particular platform that they default to when buying ebooks because that is where the ebook collection is based and they want to keep their books together instead of spread across several different apps. Many Barnes & Noble and Kobo users are not interested in ebooks from Amazon or KU for this reason and won't even follow a favorite author to another platform. It's important to have an option available for these readers.   #8: DRM free. [Digital Rights Management]   Having a DRM free copy of an ebook is extremely important to many readers and that is what makes an ebook purchase a true purchase instead of a highly conditional license. Sites like Kobo allow ebook buyers to limit their searches to only DRM free titles and many will not buy a book that is not available without DRM. My Payhip store, all the files you get from that when you buy an ebook or an audiobook are DRM free as well.   For myself, a large portion of my sales come from outside Amazon, so that's why I've never been fully exclusive with Kindle Unlimited and instead rotate a small selection of my series in and out of KU. Over the years, I've experimented with having various books in KU and starting in 2023, what I settled on doing was that I would write three series ongoing. Two of those series would be available on all ebook platforms and one of those series would be available in Kindle Unlimited, which allowed me to pursue both markets at once. As of right now, the wide series are Blades of Ruin and Cloak Mage and the Kindle Unlimited series is Half-Elven Thief. Once Half-Elven Thief is completed, I will take it out of Kindle Unlimited and take it wide and start a new series for Kindle Unlimited.   Overall, I found it's worthwhile to be wide even when pursuing Kindle Unlimited with some of my books because typically in an average month about 45 to 55% of my revenue comes from Amazon and the rest comes from all the other platforms put together. So while Amazon is typically half, that's not nothing, it's only half and the rest of the revenue comes from all these ebook platforms I've been cultivating over the years. So the conclusion is that the beauty of KU's current agreement is that you only have to commit to being exclusive for a short amount of time, specifically three months, and then can always return to it if you want to try going wide for a while.    It's also important to note that growth on other platforms may be slow and if you're going to try them out, it's important to be patient and have realistic expectations. It's the benefit of being an indie author that we can experiment and make decisions quickly based on data and reader preferences. Going wide may not be the best decision for everyone, but the results may surprise you, especially over time.   The cumulative effect of things is often easy to overlook, but it does add up over time. Part of the reason I think my books do so well with Kobo Plus is because they've been on the Kobo website for the last 14 years, which gives them time to accumulate reviews and additional word of mouth. So when someone is browsing Kobo Plus for something to read and they see this long book series with a bunch of good reviews, it becomes easy for them to try it through Kobo Plus.   So that is it for this week. This week we talked about going wide. Next week I don't have time to record a full-time episode, so we're going to do another audiobook sampler roundup, which will be fun. The week after that, in two weeks from today, we are going to talk about the benefits of going to Kindle Unlimited as a contrast to this episode and I will talk about some of my Kindle Unlimited experiences (both good and bad). So thank you for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all the backups at https://thepulpwritershow.com. If you enjoyed the podcast, please leave your review on your podcasting and platform of choice. Stay safe and stay healthy and we'll see you all next week.  

Menopause Reimagined
Ep #195: GLP-1 and Muscle Loss in Perimenopause: What to Eat to Protect It with Natalie Bean

Menopause Reimagined

Play Episode Listen Later Jun 5, 2026 42:17


If you're on a GLP-1 and nobody told you how to eat on it, this one's for you. We get into it in depth.Andrea Donsky, nutritionist, bestselling author of Nourishing Menopause, 7x published menopause researcher, menopause educator, and co-founder of wearemorphus.com, sits down with nutrition and fitness coach Natalie Bean, who is GLP-1 certified and has spent 31 years helping people change how they eat. If you're taking Ozempic, Mounjaro, or Wegovy, thinking about it, or you just want to take back control with food, Natalie walks through what actually protects your body. Spoiler: protein is not optional, and the scale is not the whole story.What you'll learn:Why a GLP-1 can cost you 25 to 40 percent of your weight as muscle, and how to push back with foodHow much protein women in perimenopause and menopause really need (and why it climbs on a GLP-1)Whether you'll gain the weight back when you stop, and what a maintenance dose actually doesThe GLP-1 side effects nobody warns you about, from dry mouth to constipation to brittle bonesWhy cardio is not the enemy, and where strength training and cortisol fit inChapters0:00 GLP-1 and muscle loss: the Mayo Clinic stat that stopped me0:48 Meet Natalie Bean and who GLP-1 meds are really for4:45 Food noise, sugar cravings, and insulin resistance after 409:45 Do you gain the weight back after stopping a GLP-1?14:10 How much protein you actually need on a GLP-119:40 GLP-1 side effects: dry mouth, digestion, bones, dehydration25:10 Fiber, constipation, and eating every 2 to 3 hours30:10 Why consistency beats variety when you start over35:10 Cortisol, cardio vs strength, and non-negotiable supplementsListen to this next:Tired of Fighting Food Cravings? Try This Instead: https://youtu.be/2PQxAbnll8sWork with Natalie: https://nutritionforeverinc.com/Send us Fan Mail ======Morphus: Menopause Reimagined

Menopause Reimagined
Ep #194: Tired of Fighting Food Cravings? Try This Instead with Sarah Kennedy

Menopause Reimagined

Play Episode Listen Later May 29, 2026 47:36


If you have been watching the GLP-1 conversation explode and quietly wondering if there is another way, this one is for you. Andrea sits down with Sarah Kennedy, founder and CEO of Calocurb, for an honest, science-forward talk about appetite, cravings, and why our relationship with food shifts in perimenopause and menopause. Sarah explains why hunger is biology rather than a willpower problem, and how Calocurb uses a hops extract from New Zealand research to gently support your own natural appetite hormones. It is not a pitch for a magic pill, just a grounded look at one more option so you can decide what is right for you and your body.Topics CoveredWhy weight and appetite feel so different in perimenopause and menopauseThe willpower myth, and why hunger is biology, not a personal failingWhat GLP-1s are in plain English, and why everyone is talking about themWhere Calocurb came from, and the New Zealand science behind itHow a natural, hops-based option is different from the injectionsWhat it is actually like to use day to dayWhat the research has shown so farA straight answer on the canola oil questionSarah's honest story of making peace with foodWhy this is one tool, not a magic fixUse this link to save on Calocurb: https://www.calocurb.com/morphusChapters0:00 At peace with food (cold open)0:50 Welcome and who is Andrea Donsky1:46 Meet Sarah Kennedy, and life in New Zealand3:24 What is a GLP-1, and why it is everywhere5:59 Satiety hormones and what shifts in perimenopause6:52 Willpower is a misnomer: the physiology of hunger9:46 The Calocurb origin story: New Zealand government science11:53 Bitter taste receptors all the way down the gut13:20 1,000 extracts tested, and why hops won14:46 The first human clinical: a 600% hormone increase15:57 How it compares to semaglutide and Ozempic16:59 How to take it: timing, empty stomach, and onboarding19:10 Why it is considered gentle on the body20:27 Building a routine and intermittent fasting21:24 Can you take it with your medications22:23 Side effects, bloating, and what they actually mean23:37 Gastroparesis: how it differs from the synthetics24:59 The clinical studies, including a women-only trial28:11 Blood sugar, insulin resistance, and the newest trial29:25 A message for women gaining weight in midlife30:41 Sarah's personal story with food32:45 Age limits and adolescent research33:33 Do you take it forever, and the weight-regain question36:44 The canola oil question, answered transparently39:54 Hops and estrogen: is there an effect41:08 Where to find Calocurb42:13 A tool in the toolkit43:12 Closing thoughts and how you can helpSend us Fan Mail ======Morphus: Menopause Reimagined

Menopause Reimagined
Ep #193: Nourishing Menopause Hit the Bestseller Lists, and Here's What That Really Means

Menopause Reimagined

Play Episode Listen Later May 22, 2026 8:55


Andrea Donsky is a Registered Holistic Nutritionist with over 20 years of experience in health and wellness, a published menopause researcher, and the founder of Morphus. She is the author of Nourishing Menopause (Simon and Schuster) and Unjunk Your Junk Food, and the host of the Menopause Reimagined podcast, where she shares the latest science, real-talk strategies, and tools to help women thrive through perimenopause and menopause.Andrea shares her own perimenopause story, the messages from readers that brought her to tears, and the work still ahead for menopause education and care. If you have ever wondered "what is happening to me," this one is for you.In this episode:The emotional reality behind a bestsellerWhy women bought this book so fast, and the education gap it closesAndrea's own search for answers in perimenopauseThe tools in the toolbox: nutrition, lifestyle, supplements, mindset, exercise, and hormones, if you choose that pathA reminder that your voice, your experience, and your health all matterGet the book and join the community at wearemorphus.com. If it helped you, please leave a review so another woman can find it too.Amazon Canada: https://amzn.to/4r2IDz3 Amazon US: https://amzn.to/4rFj7jk Send us Fan Mail ======Morphus: Menopause Reimagined

Menopause Reimagined
Ep #192: Thyropause & Hashimoto's with Dr. Amie Hornaman

Menopause Reimagined

Play Episode Listen Later May 15, 2026 50:31


Andrea Donsky is a registered holistic nutritionist with 20+ years of experience, a published menopause researcher, the co- founder of Morphus, the host of this podcast, Menopause Reimagined, and the author of Nourishing Menopause (Simon & Schuster) and Unjunk Your Junk Food.In this episode, Andrea sits down with Dr. Amie Hornaman, "The Thyroid Fixer," to unpack what happens to your thyroid in perimenopause and menopause. If you've been told your labs are "normal," but you still feel exhausted, foggy, freezing cold, and like your body isn't your own, this conversation is for you. Dr. Amie introduces a term every woman over 40 should know: thyropause.What you'll learn:Why so many perimenopause symptoms are actually undiagnosed thyroid issuesWhat thyropause is and why Hashimoto's often switches on after 40The five thyroid labs to ask your doctor for (and what to do if they refuse)Why T4-only medications like Synthroid may not be enough on their ownHow to find a provider who actually understands thyroid hormone replacementChapters:0:00   Why your thyroid tanks after 40 (thyropause explained)2:00   Welcome back to Menopause Reimagined & meet Dr. Amie Hornaman5:10   What the thyroid actually does (from hair loss to heart rate)8:45   Hypothyroidism vs hyperthyroidism: which one hits women hardest12:00  Thyropause: the perimenopause and Hashimoto's connection16:15  1 in 8 women? Why the real number is closer to 1 in 419:25  Medically gaslit: Andrea's story of being dismissed by her doctor23:40  The thyroid tests your doctor probably isn't ordering (TSH, free T3, reverse T3, TPO, TG)28:30  T3 vs T4: why Synthroid alone may not be enough33:45  Why you can stay on thyroid medication for life (and why that's okay)38:10  Finding the right dose: the trial-and-error reality42:25  Inside The Thyroid Fix book and Fixer Formulas supplements47:00  Where to find Dr. Amie and grab the bookLinks:The Thyroid Fix: The No-Nonsense Guide to Fix Fatigue, Fogginess, and Fat That Won't Budge https://amzn.to/3PrfxvrLearn more about Dr. Amie Hornaman here: https://dramie.com/Send us Fan Mail ======Morphus: Menopause Reimagined

Menopause Reimagined
Ep #191: The Perimenopause & Menopause Book You've Been Searching For

Menopause Reimagined

Play Episode Listen Later May 5, 2026 14:39


Andrea Donsky is a Registered Holistic Nutritionist with over 20 years of experience in health & wellness, a published menopause researcher, and the founder of Morphus. She is the author of Nourishing Menopause (Simon and Schuster) and Unjunk Your Junk Food, and the host of the Menopause Reimagined podcast, where she shares the latest science, real-talk strategies, and tools to help women thrive through perimenopause and menopause.If you've ever been told it's just stress, just aging, or just in your head, this episode and Andrea's new book are what you've been waiting for.In this very personal solo episode, Andrea shares the story behind her brand-new book, "Nourishing Menopause: Powerful Nutrition and Lifestyle Strategies to Feel Your Best." After 14 years in perimenopause (11 of them not even knowing it), she knew women like us deserved better. This book is the roadmap she wished existed when she was sitting on her couch, counting hot flashes or Googling symptoms at 3 AM.What you'll learn in this episode:The 103+ symptoms of perimenopause and menopause your doctor probably never mentionedWhy phantom smells, anxiety, and digestive issues are often hormonal (not "in your head")The 17 reasons women gain weight in midlife (and why eating less isn't the answer)Andrea's personal story with anxiety, panic attacks, OCD, PTSD, and Hashimoto's thyroiditisWhy weight training matters more than cardio and how to start Chapters: 0:00 Why I Wrote Nourishing Menopause 1:30 The 103+ Symptoms Most Women Never Hear 3:10 Phantom Smells and Symptoms Doctors Dismiss 4:50 Why 1 in 5 Women Doesn't Know Her Stage 6:35 17 Real Reasons We Gain Weight 8:50 Stress, Anxiety, and Hashimoto's 11:15 Sleep, Protein, and Hormone-Supportive Eating 13:25 Why Weight Training Is QueenGet your copy of Nourishing Menopause here: www.nourishingmenopausebook.comDownload the resources mentioned in the book: https://wearemorphus.com/pages/book-resources  Send us Fan Mail ======Morphus: Menopause Reimagined

Menopause Reimagined
Ep #190: Doctor Won't Listen? Try Shirley Weir's Script

Menopause Reimagined

Play Episode Listen Later May 1, 2026 43:16


You walked out of another appointment feeling unheard. Here's how to flip the next one. In this week's episode of Menopause Reimagined, Andrea Donsky, nutritionist, published menopause researcher, educator, author, and co-founder of wearemorphus.com, sits down with Shirley Weir, founder of Menopause Chicks and one of the original voices in the menopause conversation. Shirley has spent over a decade moderating questions from a community of more than 60,000 women, and she's distilled what she's learned into a practical framework called Script Tips, designed to help you stop being dismissed at the doctor's office and start getting the answers you actually need. This is the conversation every woman in perimenopause and menopause needs before her next appointment. What you'll learn: Why over half of women leave their health appointments feeling dismissed (and the two reasons they went in the first place)Shirley's Script Tips framework: the exact language to use when you walk into the roomWhy "impact" is the single most important word you can say to your doctorWhat's actually covered under Canada's new menopause hormone therapy Pharmacare program (BC and Manitoba launched March 2026)How preventing UTIs in menopause may help reduce dementia misdiagnosesChapters:0:00 Why Women Feel Dismissed at Doctor Visits in Perimenopause 3:15 How Shirley Weir Built Menopause Chicks (And Why It Started in 2012) 8:00 Why "Doctor Google" Wasn't Enough: The Information Gap 12:30 Speak Menopause: Why the Right Vocabulary Changes Everything 17:00 Don't Blame Everything on Perimenopause (Phantom Smells, Swelling, More)21:30 Script Tips: The Method That Flips Your Doctor Appointment 28:30 The Impact Statement: The One Thing Most Women Forget to Say 34:00 Free Menopause Hormone Therapy in Canada: BC and Manitoba Pharmacare 39:30 UTI Prevention in Postmenopause (And the Dementia Connection) 43:30 Tell Three People: The Grassroots Movement Changing Menopause

Menopause Reimagined
Ep #189: The Menopause Gut with Cynthia Thurlow, NP

Menopause Reimagined

Play Episode Listen Later Apr 24, 2026 50:43


You used to digest everything. Now a salad wrecks you. If perimenopause changed your gut overnight, this one's for you.Andrea Donsky, nutritionist, published menopause researcher, menopause educator, author, and co-founder of wearemorphus.com sits down with nurse practitioner and bestselling author Cynthia Thurlow to unpack the gut-hormone connection nobody warned us about. Cynthia's brand new book, The Menopause Gut (out April 28), is the paradigm-shifting guide to why 94% of perimenopausal women suddenly have digestive issues, and what to actually do about it.What you'll learn:Why you can't digest food properly if you're stressed (and the 4-breath trick that changes it)What the estrobolome is and how it's recycling your estrogen in ways that make bloating worseThe fiber mistake that's making your gut feel worse, not betterWhy your gut suddenly looks more like a man's after menopauseHow PCOS and perimenopause collide (and why it's not "over" when your period stops)The difference between intermittent fasting and "digestive rest" and which one works better in midlifeChapters:0:00 Cynthia's Morocco Story: When Perimenopause Broke Her Gut 2:10 Why Gut Health Gets Worse in Perimenopause and Menopause 6:32 Digestion Starts in the Brain: The Parasympathetic Connection 11:10 Estrogen, Histamine, and Why You Suddenly React to Foods 15:58 Postbiotics 101: Butyrate, Urolithin A, and Short-Chain Fatty Acids 21:30 Fiber, Bloating, and Why You Can't Just Jump to 30 Grams a Day 26:15 The Gut-Bone Connection Nobody Talks About 29:58 Sleep, Stress, and the Cortisol-Constipation Loop 34:42 The Vagus Nerve: Your Gut-Brain Superhighway 39:00 Intermittent Fasting vs Digestive Rest: What Changed Her Mind 42:50 PCOS, Insulin Resistance, and Menopause: The Missing Conversation 46:40 Where to Find Cynthia and The Menopause Gut Book

Menopause Reimagined
Ep #188: Polycystic Ovarian Syndrome (PCOS) & HRT with Dr. Felice Gersh

Menopause Reimagined

Play Episode Listen Later Apr 17, 2026 72:54


In this interview, Andrea Donsky, a nutritionist, published menopause researcher, menopause educator, author, and co-founder of wearemorphus.com, discusses PCOS and HRT with Dr. Felice Gersh, an integrative gynecologist and women's health expert specializing in hormones, menopause, and the connection between lifestyle and hormonal balance.Topics:Going back to basics with menstruation, periods, cycles, and PCOS.How the female moon rhythm relates to all body systems and hormonal cycles, not just fertility and reproduction, including metabolic and immune functions.The connection between PCOS and inflammation. Why having an imbalance of estradiol (deficient), progesterone (deficient), and progesterone (too abundant) creates a cascade of health issues, including but not limited to insulin resistance and high blood pressure, as well as accelerated aging and an increased risk of cardiovascular disease, osteoporosis, etc.It's not all bad news; by cycling hormones at physiological doses (equivalent to a younger woman), many chronic health conditions can be prevented or delayed.Discussion around GLP-1 and estradiol, as well as fertility and pregnancy outcomes.Windows of time where hormone replacement can and should happen, and how the data from the Women's Health Initiative is still skewing the data for these recommendations.Why Prempro is still dangerous despite the removal of the black label warning on hormone therapy.What you need to know about bleeding and HRT.Links:Learn more about Dr. Felice Gersh's Practice, Integrative Medical Group of Irvine https://integrativemgi.com/Send us Fan Mail ======Morphus: Menopause Reimagined

Menopause Reimagined
Ep #187: Menopause in the Workplace with Lisa Boate

Menopause Reimagined

Play Episode Listen Later Apr 10, 2026 45:14


In this interview, Andrea Donsky, a nutritionist, published menopause researcher, menopause educator, author, and co-founder of wearemorphus.com, discusses the challenges women face in the workplace during perimenopause and menopause with Lisa Boate, a menopause consultant, workplace educator, and host of the Transforming 45 podcast. Topics:Lisa's journey from educator to menopause coach.The cost to businesses and organizations of losing female "assets" during perimenopause and menopause.When we are in perimenopause and menopause, our ability to handle stress isn't what it used to be, and tips for setting boundaries to help us.Changing the shoulds and expectations we were raised with.How a coach can help you move through the overwhelm of making decisions about big changes in your life.Understanding the ways in which we can impact the world without feeling frustrated that we aren't enough.Reflecting on who we want to be in the next phase of our lives.Pushing for policy change in businesses and organizations, so we don't have to advocate for ourselves when we're already feeling overwhelmed.Building alliances with male leadership.Creating open dialogue in our personal relationships, marriages, and relationships with our children, because these types of communications often weren't modeled for us in our families.Providing education on perimenopause and menopause as part of the high school curriculum is particularly important. Learn more about Lisa Boate at https://www.liberatedmenopause.ca/Send us Fan Mail ======Morphus: Menopause Reimagined

Menopause Reimagined
Ep #186: Low Libido in Perimenopause and Menopause? And What You Can Do About It

Menopause Reimagined

Play Episode Listen Later Mar 27, 2026 57:41


Has your libido disappeared? You're not alone. Listen to this interview to learn why and what you can do about it.Andrea Donsky, nutritionist, published menopause researcher, menopause educator, author, and co-founder of wearemorphus.com, interviews Dr. Diane Mueller. Dr. Mueller is a naturopathic doctor and board-certified sexologist with two doctoral degrees and over 15 years of clinical experience helping more than 30,000 couples restore libido and intimacy. She founded the Hot and Modern Monogamy Club, wrote Want to Want It, and hosts the Libido Lounge podcast.Topics:Breaking the taboo around pain, pleasure, and desire in perimenopause and menopauseThe importance of pleasure, desire, and why they are essential for overall well-beingKeeping excitement alive in long-term and monogamous relationships Questioning traditional vs open relationship models and how communication makes them workHow to express your needs clearly in a relationshipThe impact of physical, personal, and interpersonal factors on libidoKey differences in arousal and desire between men and womenWhy women need to feel “in their bodies” and the role of foreplay in arousalPractical libido support strategies, habits, and prioritizationApproaching communication without blame, shame, or pressureThe evolution of relationships and intimacy across different life stagesReintroducing play, removing expectations, and reducing pressure around sexPhysical changes, including circulation, pelvic floor health, and tissue healthInterstitial cystitis symptoms and their impact on intimacyLearn more about Dr. Diane Mueller here.Send us Fan Mail ======Morphus: Menopause Reimagined

Menopause Reimagined
Ep #185: Thyroid Problems in Women: Signs, Symptoms, and Managing PCOS

Menopause Reimagined

Play Episode Listen Later Mar 20, 2026 53:29


So many symptoms in perimenopause and menopause can be traced back to hormones, including sex hormones and the thyroid. In this episode, we take a deep dive into thyroid health and PCOS, and we touch on bone health. Andrea Donsky, nutritionist, published menopause researcher, menopause educator, author of Nourishing Menopause, and co-founder of wearemorphus.com, interviews with Dr. Damola Aje, a board-certified endocrinologist who specializes in PCOS, thyroid disorders, and menopause.Topics:Thyroid Problems in Women - Thyroid problems in women can show up as fatigue, weight changes, feeling cold, dry skin, and low energy, especially during perimenopause and menopause. These symptoms are often mistaken for hormonal changes, which is why comprehensive thyroid testing beyond TSH is important.PCOS in Perimenopause and Menopause - PCOS in perimenopause and menopause remains a lifelong metabolic and hormonal condition, often linked to androgen imbalance, acne, hair thinning, and facial hair. Lean PCOS is also common and frequently overlooked.Insulin Resistance in Midlife Women - Insulin resistance in perimenopause and menopause is a key driver of PCOS, contributing to weight gain, stubborn belly fat, blood sugar imbalance, and metabolic dysfunction. Exercise supports glucose control and helps preserve muscle mass during aging.Hormonal Imbalance Symptoms in Women - Symptoms like brain fog, anxiety, fatigue, poor sleep, and heart palpitations can overlap between thyroid disorders, PCOS, and menopause, making hormonal imbalance in women harder to identify and often dismissed.Menopause Treatment and Hormone Support Options - Menopause treatment options may include hormone replacement therapy for hot flashes and night sweats, along with bone health support and proactive testing. Self-advocacy is key to getting proper diagnosis and care.Follow Dr. Aje @hormoneswithdrdamijeySend us Fan Mail ======Morphus: Menopause Reimagined

Menopause Reimagined
Ep #184: Stressed? Try "Unmeditation" with Lisa Borden

Menopause Reimagined

Play Episode Listen Later Mar 13, 2026 73:54


Our Morphus research shows that 66% of perimenopausal and menopausal women feel more stressed and less able to cope with daily pressures than they did before entering this stage of life. In this episode, Andrea Donsky, nutritionist, published menopause researcher, menopause educator, author, and co-founder of wearemorphus.com sits down with mentor Lisa Borden. Lisa is a business development consultant and founder of Borden Communications + Design Inc. She's also an author, speaker, and creator of The Wellness Intelligence Collective.They discuss how to reframe our lives by ditching rigid rules and finding curiosity-driven solutions for purpose, connection, and kindness.TopicsThe Open Nest Transition A fresh way to think about the so-called “empty nest,” as children move in and out of our lives and create space for you to reconnect with yourself.The Freedom of Unmeditation Peace doesn't require a lotus pose or perfect stillness. Presence and breath connection can happen while lying down, walking, or moving through daily life.Self-Care Snacks Simple, doable two-minute practices, from unmeditation to gentle movement, can help regulate your nervous system and bring more calm into your day.Spotting Healthwashing How to look beyond polished marketing and identify products that truly prioritize wellness, integrity, and quality.Empathy Economics Lisa's approach to conscious consumerism, rooted in understanding the story, values, and impact behind the products we choose.Building Community Through The Wellness Intelligence Collective (TWIC) Creating meaningful connection, shared learning, and support for women seeking a more informed wellness journey.The Power of Coopetition Why supporting, celebrating, and elevating other women creates stronger businesses, stronger communities, and greater collective impact.A Beginner's Mindset Being willing to learn, unlearn, and start where you are is often the first step toward meaningful change in your health and your life.LinksThe Wellness Intelligence Collective (TWIC) https://www.thewellnessintelligencecollective.com/ Send a text ======Morphus: Menopause Reimagined

Menopause Reimagined
Ep #183: Finding Purpose in Midlife with Kerstin Lindquist

Menopause Reimagined

Play Episode Listen Later Mar 6, 2026 58:22


Do you know your true purpose? Many women in this phase of life are pulled in so many directions by family obligations, careers, and everything else on their plates. The stress can be a lot, and as we enter perimenopause and menopause, we're less able to cope with it.In this interview, Andrea Donsky, nutritionist, published menopause researcher, menopause educator, author, and co-founder of wearemorphus.com, talks with Kerstin Lindquist, an Emmy Award–winning journalist, certified health coach, keynote speaker, and Christian author who blends health science with biblical truth to help individuals and organizations thrive in faith, wellness, and purpose.You'll come away with greater clarity on your purpose, as well as tips for sleep, handling stress, and taking care of yourself in the middle of it all.Topics:• Identity, purpose, and calling in midlife - How many women begin rethinking who they are and what they want the next chapter of life to be.• Understanding your core values - Learning to recognize what truly matters to you and what doesn't.• Legacy vs. reputation - The difference between what you want your legacy to be and what people may currently know you for, and how that insight can help guide your calling.• How the brain changes in perimenopause and menopause - Why cognitive and hormonal shifts can lead to deeper reflection about purpose, priorities, and the impact you want to have on others.• Using your purpose as a filter for life decisions - How aligning decisions with your values can help create clarity in relationships, career choices, and daily life.• Letting go of people-pleasing - Why midlife often brings a shift toward stronger boundaries and a willingness to create a new direction for yourself.• Stop forcing and start listening - Learning to notice where your life naturally flows instead of constantly pushing against resistance.• Stress, lifestyle, and their impact on health and cognition - How chronic stress and daily habits can affect brain health, energy, and long-term wellbeing.• Practical coping tools for this phase of life - Rest, breathwork, meditation, downtime, movement, and prioritizing sleep.• Progress over perfection - Why it's important to keep practicing healthy habits even when you don't do them perfectly.• Protecting brain health as we age - The importance of vision, hearing, and balance for long-term cognitive health and longevity.• Alcohol and hormone therapy - What to consider when it comes to alcohol consumption during midlife and menopauseSend a text ======Morphus: Menopause Reimagine

Menopause Reimagined
Ep #182: The Benefits of Tea in Perimenopause & Menopause with Cindi Bigelow

Menopause Reimagined

Play Episode Listen Later Feb 20, 2026 40:17


Are you a tea drinker? We do! It offers many health benefits and is a great way to increase your water intake and hydration during perimenopause and menopause.In this interview, Andrea Donsky, a nutritionist, published menopause researcher, menopause educator, and co-founder of wearemorphus.com, talks with Cindi Bigelow, the third-generation President and CEO of Bigelow Tea, the family-owned American tea company founded in 1945. She helped transform the brand from a traditional grocery-store staple into a modern wellness-focused tea company, expanding into specialty blends, green teas, and functional teas while keeping the business privately held and family-run. Topics:Bigelow & Integrity: The company is a third-generation, family- and women-owned business founded by Cindi Bigelow's grandmother in 1945 with the iconic Constant Comment tea. Its focus has always been on mission and quality, not just profit.Quality: Bigelow tests its teas for nearly 500 pesticides to ensure the final product is clean. Additionally, every tea bag undergoes 26 checks before reaching the store shelf.Debunking the Plastic Tea Bag Scare: The most common type of tea bag used in the U.S., such as Bigelow's double-chamber, non-heat-sealed bag, contains no plastic; it's made from wood pulp and abaca. The misinformation circulating often shows the wrong kind of tea bags.Foil is the Secret to Freshness: Bigelow invented the individual foil pouch because it is the only way to protect the volatile oils in tea, which make the tea healthy and flavorful, from degrading for up to three years.Loose Tea is a Trade-Off: While loose tea provides a "beautiful experience," it oxidizes and degrades more quickly when exposed to air, light, and moisture.Hydration is Critical for Menopause: For women in perimenopause and menopause, staying well-hydrated is essential for maintaining energy, supporting brain and skin health, reducing inflammation, and aiding digestion.Making Water Easier to Drink: Bigelow's Botanicals Cold Water Infusion line was created because many people, including the CEO herself, don't enjoy drinking plain water; these bags gently infuse cold water with natural flavors, making hydration simple.Longevity: The Bigelow family members are avid tea drinkers, sometimes enjoying up to 10 cups a day, and have enjoyed long lives; her mother is 97, and her grandfather lived to 103. Tea could be part of that longevity.Explore a wide variety of Green, Black, and Herbal Teas, as well as Bigelow's Botanical Infusions. https://bit.ly/4kFzfyJ Send a text ======Morphus: Menopause Reimagine

Menopause Reimagined
Ep #181: Pelvic Floor Exercises with Jana Danielson

Menopause Reimagined

Play Episode Listen Later Feb 13, 2026 53:58


Leaking urine? Painful sex? Constipation? TMJ? Back Pain?They can all be related to the musculoskeletal or genitourinary syndrome of menopause. Simply, tightness and/or dysfunction in the pelvic floor.In this interview, Andrea Donsky, a nutritionist, published menopause researcher, author, menopause educator, and co-founder of wearemorphus.com, talks with Jana Danielson, a wellness entrepreneur, Pilates educator, and creator of the Cooch Ball pelvic floor training tool.Topics:Pelvic Health and the Body's Connection: The discussion of how the pelvic floor is an integrated structure, not a standalone group of muscles.The Pelvic Floor and Core: The interview explains the anatomy of the pelvic floor and how it can function optimally (watch it on YouTube for visuals).The Importance of Breathing and Posture: A core theme is that breathing is the most fundamental pelvic floor strategy, and optimal posture is also key to pelvic floor function.Pelvic Floor Dysfunction and Misconceptions: Jana challenges the belief that dysfunction is "normal" during aging, stating that "common is not normal." Stressing that a too-tight (hypertonic) muscle is just as dysfunctional as a weak one.The Cooch Ball and the Release-Rebuild Method: The Cooch Ball method focuses on 30 days of "release only" to promote blood flow to the tissue, followed by a rebuild phase using exercises that integrate the pelvic floor with other muscles in the body.Impact on Libido and Orgasm: Andrea and Jana discuss how improving blood flow and releasing tension in the pelvic tissues can increase libido and the ability to have pleasure.The Pudendal Nerve and Shame: The Latin root of the word "pudendal" means "an area of shame", and this emotional context is connected to the lack of discussion and understanding of pelvic health.Links:Cooch Ball For Women: https://bit.ly/4qGRF3O Cooch Ball For Men: https://bit.ly/402Arme (great for men experiencing erectile dysfunction or dribbling)Pelvic Health Survey: https://forms.gle/RXM4BpFLtgP5m8nD9 Send a text ======Morphus: Menopause Reimagine

Menopause Reimagined
Ep #180: The Essential Perimenopause Tests Every Woman Needs with Dr. Emaline Brown

Menopause Reimagined

Play Episode Listen Later Feb 6, 2026 55:50


In this episode of Menopause Re-Imagined, host Andrea Donsky, a nutritionist, published menopause researcher, author, menopause educator and co-founder of wearemorphus.com, and guest Dr. Emaline Brown, a licensed naturopathic doctor and Clinical Lab Educator at Vibrant Wellness, discuss why women in perimenopause and menopause should consider functional medicine testing, emphasizing the saying, "don't guess, test". Topics Covered:Hormone Testing Types: Traditional blood tests, saliva tests, and urine tests.Cortisol and Stress (HPA Axis): For assessing the "get up and go signal" and stress responses.Endocrine Disrupting Chemicals (EDCs) and Obesogens: What they are and why we should avoid them.Estrogen Detoxification: The different pathways for estrogen detoxification or removal, and how to support them with nutrition and supplements.Micronutrients and Omega-3 Index Testing: The importance of micronutrients, like minerals (i.e,. magnesium) and balancing omegas for overall wellness.The Gut-Hormone Connection: The factor that can "pull the anchor" off estrogen that was meant for excretion, causing it to keep circulating and leading to estrogen dominance.Links from the ShowAccess to Testing: Vibrant Wellness tests must be ordered through a healthcare practitioner. A provider directory is available for patients seeking a qualified professional.FOR PROVIDERS: HOW TO SIGN UP FOR A VIBRANT ACCOUNT https://vibrant-wellness.com/for-providers FOR PATIENTS: HOW TO FIND A PROVIDER https://directory.vibrant-wellness.com/? Tara Scott Interview https://youtu.be/_hdj8kTVlTsEndocrine Disruptors with Leah Segedie: Part 1: https://youtu.be/OG_r4S8ngy8Part 2: https://youtu.be/WN99e-FffZcPart 3: https://youtu.be/kBfVO22R7j4Send us a text ======Morphus: Menopause Reimagine

Menopause Reimagined
Ep #179: Menopause and Sex Drive with Dr. James Simon

Menopause Reimagined

Play Episode Listen Later Jan 30, 2026 59:08


On Menopause Reimagined, your host, Andrea Donsky, nutritionist, author, menopause researcher, educator, and co-founder of wearemorphus.com, is joined by Dr. James Simon, a board-certified OB-GYN, reproductive endocrinologist, and clinical professor at George Washington University. He's the only physician to have served as president of both The Menopause Society and the International Society for the Study of Women's Sexual Health, and is the author of Restore Yourself: A Woman's Guide to Reviving Her Sexual Desire and Passion for Life.TopicsSexual Health Survey Results: Nearly 1,300 women shared their experiences: 91% reported lower libido, 66% had more difficulty orgasming, and 83% had talked to someone about it, echoing what many women share online.Why Desire Drops (and Why You're Not Alone): Why libido changes in perimenopause and menopause likely affect most women, and how relationships can help sustain, but not fully protect, sexual desire.When Sex Hurts (and Nobody Talks About It): Why he likes to see couples together and how painful sex can lead to rejection, resentment, and misunderstanding when it's not addressed.Why Common Advice Feels So Dismissive: “Use lube,” “have a date night,” “just do it,” “try a vibrator,” or “maybe you're depressed” are the go‑to lines many women are tired of. Dr. Simon unpacks why this misses the root causes and reminds us that desire starts in the mind, not just the body.Spontaneous vs. Responsive Desire: Many women worry that something is “wrong” when spontaneous desire fades. Dr. Simon explains why responsive desire often remains and how understanding this shift can be a huge relief.Hormone Testing & Therapy: What to actually ask for: thyroid, estrogen, testosterone, vitamin D, and B12. Plus, why testosterone matters, how levels change with age, and why access looks different across countries.Non‑Hormonal Treatment Options: A clear look at Addyi (flibanserin) and Vyleesi (bremelanotide): how they work, who they're for, and what to realistically expect.It's Not Just Hormones, It's the Relationship: Speaking to common pain points: feeling unseen, disconnected, or “touched out.” Depression, anxiety, and relationship conflict must be addressed; no dose of hormones can fix an unhappy partnership.Real‑World Tips for Long‑Term Couples: Practical ideas women say they want: using lubricants and vibrators without shame, slowing down, adding novelty, sharing fantasies safely, and using “I” language to improve communication and intimacy.Connect With Dr. Simon:Send a text ======Morphus: Menopause Reimagine

Menopause Reimagined
Ep #178: Peri- and Menopause Doesn't Have to Be Miserable with Patrice Lockhart

Menopause Reimagined

Play Episode Listen Later Jan 23, 2026 35:24


Struggling with debilitating anxiety? Doctors are telling you that you're okay when you know you aren't. Not sleeping? We want you to know, you're NOT crazy!On this episode of Menopause Reimagined, Andrea Donsky, nutritionist, menopause educator, published menopause researcher, author of Nourishing Menopause (May 2026), and co-founder of WeAreMorphus.com, interviews Patrice Lockhart, the Caribbean's first certified menopause health and wellness coach and founder of Menopause Survival Care. She uses her personal eight-year struggle with undiagnosed severe menopausal symptoms to advocate for women and guide them through a powerful midlife transformation.Topics:The Emotional and Mental Work of MenopausePatrice's Personal Struggle: How she became the Caribbean's first certified menopause health and wellness coach.Menopause as a Metamorphosis/CocoonMenopause as a Mirror for TraumaChallenging the Legacy of SecrecyPost-Menopausal PowerLinks:Website: www.menopausesurvivalcare.comMenopause As Metamorphosis - What The Butterfly Knew: Menopause Relief & Transformation for Women Over 40: Self Help For Midlife Renewal, Emotional & ... for women going through the transition: https://amzn.to/4pSiAsU Send us a text ======Morphus: Menopause Reimagine

Menopause Reimagined
Ep #177: Healthy Weight Loss in Menopause with or Without GLP-1s with Ashley Koff

Menopause Reimagined

Play Episode Listen Later Jan 16, 2026 63:42


Are you considering GLP-1 medications? Are you currently taking them? You're going to want to watch this interview.Andrea Donsky, nutritionist, menopause educator, published menopause researcher, author, and co-founder of WeAreMorphus.com, welcomes acclaimed weight health expert and Registered Dietitian, Ashley Koff, to discuss how personalized nutrition, focusing on how women in perimenopause and menopause can achieve "weight health", a concept that breaks up with traditional weight loss. Ashley Koff's new book, Your Best Shot: A Personalized System for Optimal Weight Health, GLP-1 Shot or Not, explains the profound link between overall health signals and weight. Topics:GLP-1 Medications in Menopause: The Shot or Not?What Micro-Dosing GLP-1 means.The reality of GLP-1 Success & Failure, and understanding the underlying reasons why success is individualized.Addressing Common Pain Points & Misconceptions (The Side Effects) like muscle loss or muscle wasting, constipation and digestive challenges, and weight regain after GLP-1.The Path to Weight Health (Ashley Koff's System) and why it's important to budget for itWhy detox pathways are key to the success of any weight loss/weight healthy program for women in perimenopause and menopause. Links:Your Best Shot: A Personalized System for Optimal Weight Health, GLP-1 Shot or Not: https://thebetternutritionprogram.com/your-best-shot/Send us a text ======Morphus: Menopause Reimagine

Menopause Reimagined
Ep #176: Listening to Your Inner Wisdom in Perimenopause & Menopause with Jen Aks

Menopause Reimagined

Play Episode Listen Later Jan 9, 2026 43:13


Join Andrea Donsky, nutritionist, menopause educator, published menopause researcher, author, and co-founder of wearemorphus.com, and her guest, Jen Aks for another inspiring episode. Jen is a TEDx-speaker, dance educator and creator of The Power of Gesture®, a bodyset practice that bridges thought and embodied wisdom to cultivate courageous, authentic leadership.On this episode of Menopause Reimagined, Andrea and Jen explore the power of our inner guidance system and embark on a journey of self-reflection. They discuss the importance of personal growth and self-improvement to help you cultivate greater self-awareness and overall wellness.Topics:The concept of inner wisdom and its importance in recognizing personal power and intelligence.The exploration of different types of intelligence.The impact of societal expectations on personal disconnection and self-perception.The significance of emotional intelligence in understanding and managing emotions.The role of kinesthetic intelligence in learning and expressing knowledge through the body.An introduction to "The Power of Gesture" as a practice to connect with inner wisdom.Steps involved in the "RESET" practice for emotional regulation and self-awareness.The benefits of calming the nervous system and creating a sense of safety within oneself.The importance of self-reflection and setting intentions for personal growth.The value of curiosity and continuous learning in accessing one's authentic self.Jen's Website: https://jenaks.com/Send us a text ======Morphus: Menopause Reimagine

The Curious Task
Kevin Erdmann - Why Are We Afraid Of Building Homes?

The Curious Task

Play Episode Listen Later Dec 24, 2025 77:00


In this conversation from 2024, Alex speaks with Kevin Erdmann about how zoning, the 2008 economic crisis, and the desire to live away from "those people" is effecting the state of housing.  Episode Notes: Kevin's page at the Mercatus Centre: https://www.mercatus.org/scholars/kevin-erdmann The Erdmann Housing Tracker: https://kevinerdmann.substack.com/  Kevin on X: https://x.com/KAErdmann?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor  Kevin's book "Shut Out: How a Housing Shortage Caused the Great Recession and Crippled our Economy" on Amazon Canada:  https://a.co/d/gIh82Og 

SPIRIT BABY RADIO podcast
Spirit Baby Stories—The New Earth Children of Today - Consciously Conceived

SPIRIT BABY RADIO podcast

Play Episode Listen Later Nov 21, 2025 51:32


Spirit Baby Stories—The New Earth Children of Today – Join us as we share real and personal Spirit Baby stories that carry messages of love, hope, connection, and truth.  Today, I'm honored to welcome our special guest, Nicole, an expert in conscious conception into motherhood. Special Guest Episode: Nicole Vetere is the founder of Consciously Conceived, a sacred space supporting women and families in creating life - whether that's through the birth of a baby, a vision, or a new chapter of the soul. Her work bridges energy healing and conscious creation, guiding others to reconnect with their innate wisdom and the spirit of life itself. Inspired by her own fertility and healing journey, Nicole believes conception is an ever-present invitation - to create with intention, embody wholeness, and live in partnership with the unseen. Through her healing and mindfulness offerings, as well as through her book, I Love You Bunches & Bundles, she helps others consciously co-create with the souls and desires waiting to be born. Discover Nicole's Consciously Conceived Collection & Offerings at www.consciouslyconceived.ca, and connect with her daily reflections and inspirations through her social platforms: IG: @consciouslyconceived FB: Nicole Vetere https://www.consciouslyconceived.ca/shop   However, if you were wanting them separately, it would be as follows:   Link for book for Canada: https://www.consciouslyconceived.ca/product-page/i-love-you-bunches-bundles   Link for book Internationally: https://www.lulu.com/shop/nicole-vetere/i-love-you-bunches-bundles/paperback/product-zm76ye5.html?page=1&pageSize=4   Link for journals on Amazon Canada: https://www.amazon.ca/s?k=consciously+conceived&crid=3E3MPKGKZ1HHS&sprefix=consciously+conceived%2Caps%2C243&ref=nb_sb_noss   Link for journals on Amazon.com:  https://www.amazon.com/s?k=consciously+conceived&crid=R2OJ09359E22&sprefix=consciously+conceived%2Caps%2C138&ref=nb_sb_noss_2

The Curious Task
Mustafa Akyol — How Free Is The Muslim World?

The Curious Task

Play Episode Listen Later Oct 22, 2025 51:42


In this conversation from 2020, Alex Aragona speaks with Mustafa Akyol as he explores whether Islam can be compatible with liberalism, and his recent research on freedom in Muslim-majority countries. References from Episode 70 with Mustafa Akyol Mustafa Akyol is the author of Rethinking the Kurdish Question: What Went Wrong, What Next? (Turkish), Islam Without Extremes: A Muslim Case For Liberty, The Islamic Jesus: How the King of the Jews Became a Prophet of the Muslims, and his book set for release in April 2021, Reopening Muslim Minds: A Return to Reason, Freedom, and Tolerance (all available titles hyperlinked to Amazon Canada store pages). You can read Mustafa's articles featured on his profile on the CATO Institute's website at this link. The concluding segment of this podcast was dedicated to discussing Mustafa's findings in his study, Freedom in the Muslim World, which was published on the Cato Institute's website and is available for reading here. Mustafa quotes the observation that Islam had compatible socio-legal setups for embracing liberal society early on had it abided by its foundational teachings from Professor David Forte's article, Islam's Trajectory. This article can be read on the Foreign Policy Research Institute's website at this link. One of the themes in his upcoming book, Reopening Muslim Minds, Mustafa cites Ash'arism as one of the theological paradigms predating modernity which gave rise to the insularity in Islamic philosophy towards thoughts not originating from revelation. The journal Studia Islamica has an article recounting the religious history of Ash'arism and can be accessed at this link through an active JSTOR account. Mustafa briefly mentions the Euthyphro Dilemma (Wikipedia), Divine Command Theory (Michael W. Austin, Eastern Kentucky University), and Ethical Objectivism (Oxford Reference) whilst discussing the different camps in Islamic thought. More can be read about these topics through their respective hyperlinks. You can read more about philosopher John Locke's premises on toleration of religion and heresy here (A Letter Concerning Toleration courtesy of McMaster University), as well as his view on the separation of church and state at this link (Liberty Fund). While literature on Islamic liberalism is vast, a good place to start is this article titled What Is Liberal Islam?: The Sources of Enlightend Muslim Thought featured in the Journal of Democracy at this link. This article on Deutsche Welle summarizes the domestic and international tensions stemming from the cartoons of religious caricatures that were published in France. Mustafa quotes Daniel Philpott's book, Religious Freedom in Islam: The Fate of a Universal Human Right in the Muslim World (available on Amazon Canada), about how Islam “had seeds of freedom, but those seeds need to be cultivated.” You can read the excerpt where the French jurist, Jean Bodin, commended the religious freedom of the Ottoman empire compared to the denominational violence amongst Christians in Europe in Daniel Goffman's book, The Ottoman Empire and Early Modern Europe here. Here are Wikipedia articles to the controversy of Islamic scarfs in France, policing over the burkini, and Saudi Arabia's legislation on public head coverings for women.

New England Legends Podcast
Wicked Strange New England

New England Legends Podcast

Play Episode Listen Later Sep 4, 2025 30:48


In Episode 412 Ray Auger sits down to chat with Jeff Belanger and photographer Frank Grace about their brand-new book, Wicked Strange: Your Guide to Ghosts, Monsters, Oddities, and Urban Legends from New England. Filled with over 100 stories from the six New England states the book features Frank's full color photos and many of the stories you love from the New England Legends podcast. The book is out now wherever books and ebooks are sold!   See more here: https://ournewenglandlegends.com/podcast-412-wicked-strange-new-england/    Listen ad-free plus get early access and bonus episodes at: https://www.patreon.com/NewEnglandLegends  Buy the book online: Amazon: https://amzn.to/4lMkM3G  Books-a-Million: https://www.booksamillion.com/p/Wicked-Strange/Jeff-Belanger/9781637480212   Barnes & Noble: https://www.barnesandnoble.com/w/wicked-strange-jeff-belanger/1146905732?ean=9781637480212  Bookshop.org: https://bookshop.org/p/books/wicked-strange-your-guide-to-ghosts-monsters-oddities-and-urban-legends-from-new-england-jeff-belanger/22398233  Amazon Canada: https://a.co/d/2h6MmNk 

Wisdom Shared with Carole Blueweiss
A Sister Shines a Light on Special Needs

Wisdom Shared with Carole Blueweiss

Play Episode Listen Later Jul 6, 2025 42:45


Episode SummaryIn this heartfelt episode, I'm joined by Kylainah Zacharcuk, author of You Can Find Me in Her Shadow: My Sister Has Special Needs and This is My Story. Kylainah opens up about the unique and often complex experience of growing up as the sibling of someone with special needs. We talk about her book, which gives voice to the often-overlooked sibling perspective, and explore the emotional layers that come with love, responsibility, and identity. Kylainah also shares candidly about her own mental health journey. We hear how treatment modalities like Anat Baniel Method NeuroMovement® helped both Kylainah and her sister. Passionate, authentic, and deeply thoughtful, Kylainah brings honesty and heart to this powerful conversation.About KylainahKylainah Zacharcuk currently lives in Southwestern Ontario with her Golden Doodle, Lenny. You Can Find Me in Her Shadow: My Sister Has Special Needs and This is My Story is Kylainah's first novel. In the first week of the book's release, it was on the number-one bestseller list in multiple categories on Amazon Canada. It currently holds five stars and is a recommended must-read.  My book has also been picked up by Barnes & Noble, BAM! Books-A-Million, and Bookshop.org.From This EpisodeGRIN2BBiofeedbackAnat Baniel Method NeuroMovement®Obsessive-Compulsive Disorder (OCD) Find and Follow Carole and Wisdom Shared:https://www.caroleblueweiss.com/Subscribe to YouTube channelFollow and send a message on FacebookFollow and send a message on LinkedInFollow on InstagramFollow on TikTokFollow on ThreadsThe Wisdom Shared TeamAudio Engineering by Steve Heatherington of Good Podcasting WorksCo-Producer and Marketing Coordinator: Kayla NelsonProduction Assistant: Becki Leigh

Ecomm Breakthrough
7 Metrics That Guarantee Growth on Amazon with Tyler Wallis

Ecomm Breakthrough

Play Episode Listen Later Jul 1, 2025 70:16


Tyler Wallis. Over the past 15 years, Tyler Wallis has led e-commerce and retail teams to remarkable success, including seven years at Amazon running multiple billion-dollar categories. In addition, he launched and grew the Amazon Renewed program from a modest $60K to over $100 million in sales, was responsible for launching Amazon's Canada Grocery category, and led the Marketplace business across Amazon Canada.Now, as the Founder and CEO of TripleLine, Tyler is on a mission to accelerate profit growth for brands that are better for people and the planet. He and his team work hand-in-hand with a select group of impact-driven companies to boost their online profit and presence.Highlight Bullets> Here's a glimpse of what you would learn…. Leading indicators of success for Amazon brandsImportance of input metrics versus output metricsWeekly Business Reviews (WBR) as a management practiceStrategies for prioritizing tasks based on potential ROIData-driven decision-making and performance assessmentCase studies illustrating successful e-commerce strategiesFocus on core competencies before diversifying sales channelsAssigning Key Performance Indicators (KPIs) to team membersBuilding a robust reporting structure for business insightsRecommendations for tools and resources to enhance productivity and management practicesIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Tyler Wallis, founder and CEO of Triple Line, an expert in e-commerce with extensive experience at Amazon. Tyler shares insights on identifying leading indicators for successful Amazon brands and how listeners can apply these strategies to scale their businesses. Key topics include the importance of Weekly Business Reviews, understanding and focusing on key input metrics, and assigning clear KPIs to team members. Tyler also discusses practical tools and resources, emphasizing data-driven decision-making and strategic prioritization for sustainable growth.Here are the 3 action items that Josh identified from this episode:Implement Weekly Business Reviews (WBR) for Continuous ImprovementSet up structured WBR meetings to track customer feedback, input metrics, and project updates.Focus on input metrics (like inventory turnover and conversion rates) rather than just revenue.Use customer insights to align business strategies with real needs.Use Mind Mapping to Identify and Optimize Key Metrics  Create a mind map to visualize key business areas: customer experience, sales, operations, and marketing.Identify leading indicators that drive performance, such as return rates, fulfillment efficiency, and ad spend ROI.Prioritize and refine strategies based on actionable insights from the map.Clearly Define Roles and KPIs for Sustainable GrowthAssign well-defined roles with measurable KPIs to avoid inefficiencies in hiring and team management.Regularly review performance against these KPIs to ensure accountability.Optimize processes before expanding into new business areas.Resources mentioned in this episode:Here are the mentions with timestamps arranged by topic:Ecomm BreakthroughAmazon Sales FormulaTyler Wallis on LinkedInJosh Hadley on LinkedIneComm Breakthrough YouTubeeComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazonAmazon Weekly Business ReviewTriple Line BrandsThink Like Amazon PodcastAtomic Habits by James ClearBuy Back Your Time by Dan MartellPower BILoomSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin Keene, Aaron Cordovez, and Michael Gerber, author of the E-myth. Today I'm speaking with Tyler Wallis, and today we're going to be talking about the leading indicators of successful Amazon b...

The Curious Task
Chris Freiman — Is it Okay to Ignore Politics?

The Curious Task

Play Episode Listen Later Apr 30, 2025 67:31


In this conversation from 2020, Alex Aragona speaks with Christopher Freiman as he explores why you might be happier, and ultimately contribute more to society, if you choose to ignore politics. References from Episode 31 with Chris Freiman: You can purchase Chris Freiman's book when it's out  here You can check out the Bleeding Heart Libertarians blog here You can purchase Bryan Caplan's book ‘The Myth of the Rational Voter' on Amazon Canada here

politics myth references bryan caplan amazon canada freiman rational voter bleeding heart libertarians
The Dana Show with Dana Loesch
Trump vs. Amazon, Canada Goes Liberal, Ron DeSantis & Chip Roy Join Us

The Dana Show with Dana Loesch

Play Episode Listen Later Apr 29, 2025 110:47


Punchbowl reports Amazon will reportedly begin displaying the tariff costs for consumers on their website. The White House slams the move as political as Amazon shuts down the story as misleading. Liberal Mark Carney wins Canada's election. Spain has the nation's largest blackout in history days after bragging about hitting 100% renewable power. The White House met with leadership from both chambers of Congress Monday to talk about how we can quickly pass the largest tax cuts in American history. Should there be a “Made in the USA” section on Amazon? Michelle Obama ironically claims that the deportation of criminal illegal aliens keeps her up at night. Florida Gov. Ron DeSantis joins us to discuss deportations, Operation Tidal Wave, Hope Florida, and his relationship with Tucker Carlson. An Amazon spokesman releases a statement clarifying its move wasn't considered for the main Amazon site but was considered for Amazon Haul. Canadian Prime Minister-elect Carney trashes the US and President Trump. Dana explains why any lawmaker who is not on board with making tax cuts permanent should be pushed aside since Trump has done all he can do with the budget in 100 days. Rep. Chip Roy joins us to explain where Congress is at where it concerns passing a budget, making tax cuts permanent, prohibiting illegal immigrants from voting and much more.Thank you for supporting our sponsors that make The Dana Show possible…All Family Pharmacyhttps://AllFamilyPharmacy.com/DanaCode Dana10 for 10% off your entire orderBeamhttp://shopbeam.com/DanashowSleep like never before—Beam has improved over 17.5 million nights of rest. Try it now with code Danashow for 40% off.Home Title Lockhttps://hometitlelock.com/danaProtect your home! Get a FREE title history report + 14 days of coverage with code DANA. Check out the Million Dollar TripleLock—terms apply.Relief Factorhttps://relieffactor.comTurn the clock back on pain with Relief Factor. Get their 3-week Relief Factor Quick Start for only $19.95 today! Goldcohttps://DanaLikesGold.com My personal gold company - get your GoldCo 2025 Gold & Silver Kit. PLUS, you could qualify for unlimited bonus silver on eligible orders—you may even qualify for a free 1/2 oz Ronald Reagan silver coin.Byrnahttps://byrna.com/danaDon't leave yourself or your loved ones without options. Visit Byrna.com/Dana receive 10% off Patriot Mobilehttps://patriotmobile.com/DanaDana's personal cell phone provider is Patriot Mobile. Get a FREE MONTH of service code DANAHumanNhttps://humann.comSupport your metabolism and healthy blood sugar levels with Superberine by HumanN. Find it now at your local Sam's Club next to SuperBeets Heart Chews.  KelTechttps://KelTecWeapons.comSee the third generation of the iconic SUB2000 and the NEW PS57 - Keltec Innovation & Performance at its best

Think Like Amazon
#34: From Amazon to Entrepreneurship - Taking Ownership with Tyler Wallis

Think Like Amazon

Play Episode Listen Later Feb 25, 2025 39:03


Tyler Wallis spent seven years at Amazon, leading teams in Consumer Electronics, Home Improvement, and Marketing for Amazon Canada. In that same time, he scaled from intern to team leader. After Amazon, Tyler founded TripleLine, an agency helping “better-for-you” CPG brands scale profitably on Amazon, and launched this podcast (Think Like Amazon) to share insights on applying Amazon's leadership principles beyond the company. In this episode, it was now Jorge's turn to interview Tyler, as he shares his journey from corporate leader to entrepreneur, reflecting on key lessons and practical takeaways:How Amazon's Ownership principle shaped his career, including driving to Canada to gather critical data firsthand.The transition from corporate life to entrepreneurship and how Amazon's principles guide his business approach.Why being a generalist prepared him for entrepreneurship's diverse challenges.Practical advice for aspiring entrepreneurs, including building a diverse skill set within your current role. Whether you're curious about Amazon's culture, entrepreneurship, or scaling a business, this conversation is packed with actionable insights. Mentioned in the episode:Tyler's LinkedIn: www.linkedin.com/in/tylermwallis/Learn more about Triple Line: https://triplelinebrands.com/Profit and Purpose Podcast: www.profitandpurpose.show/ Follow us on LinkedIn: www.linkedin.com/company/think-like-amazon-podcast

My Amazon Guy
How to Register Veterinary Products for Amazon Canada Compliance

My Amazon Guy

Play Episode Listen Later Feb 2, 2025 5:00


Send us a textLearn how to apply for notification numbers for veterinary health products on Amazon Canada. Follow this simple guide to ensure your products meet Canadian regulations.Need expert help on your listing? Send us your questions http://bit.ly/3B1LvHt#AmazonCanada, #PetSupplies, #VeterinaryProducts, #MyAmazonGuy, #amazontips Watch this video next:Want to sell Globally? https://www.youtube.com/watch?v=djFsFq1GfDk&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=10-----------------------------------------------Don't get left behind! Download our Free PPC Guide https://bit.ly/3DLhywdTalk to an expert and grow your Amazon business http://bit.ly/3B3HMJATimestamp00:00 - Notification Numbers00:29 - Signing Up on Health Products Canada01:15 - Creating a Notification Form01:58 - Adding Company Details02:24 - Filling Out Active Ingredients03:33 - Reviewing and Submitting the Form04:27 - Why Notification Numbers Matter for Amazon Listings-----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Steele Watching: A Remington Steele Podcast

Send us a textDorothy Lamour, Virginia Mayo and Lloyd Nolan hire Laura and Steele to find out who's behind the curious fan mail they received, not to mention the attempts on their lives that followed.Discussion of the Remington Steele episode 'Cast In Steele'. Hosted by Eric Alton-Glenn Hilliard and Sara McNeil.Send your comments to SteeleWatching@Yahoo.comWebsitesOfficial Steele Watching PodCast websiteSteele Watching PodCast on TwitterSteele Watching PodCast on FacebookSteele Watching PodCast on InstagramSteele Watchers Group on FacebookPurchase movies/television shows/books mentioned in this episode from Amazon.Due to the extreme number of movies referenced in this episode, we don't have enough room for them all here (there is a character limit). So, we have uploaded a document to the Steele Watchers Facebook group where you can find the links to the movies in the Amazon Canada and Amazon USA stores. Please find it here.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPlease consider helping support the show. Help support this show. Become a monthly supporter of this show for as little as $3 (US)/month. Buy Me A Coffee (one-time donation) Paypal (one-time donation) Purchase Steele Watching Swag

Lunch With Norm - The Amazon FBA & eCommerce Podcast
Hot or Not - What's Working for Amazon Sellers in 2024 | Jon Derkits

Lunch With Norm - The Amazon FBA & eCommerce Podcast

Play Episode Listen Later Oct 30, 2024 68:45


In this episode of Lunch with Norm, Norm Farrar talks with Jon Derkits. He is a former Amazon marketplace executive, current 8-figure Amazon seller, and Chief Commercial Officer at Color More Lines. We'll be discussing what currently is working for Amazon sellers in 2024. In addition, Jon authors the widely popular Best@Amazon newsletter, a weekly newsletter for the Top 1% of Amazon Sellers. Jon started his career in M&A advisory with KPMG, spending 9 years serving Fortune 1000 companies, before joining Amazon, where he served as Head of 3P Marketplace for Consumer Electronics on Amazon Canada and worked directly with the top 1% of third-party Consumer Electronics sellers.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is brought to you by Stack Influence: Send free products to Micro-Influencers using the platform Stack Influence which automates Micro-Influencer collaborations at scale (get thousands of collabs per month) and increase your Amazon growth, generate UGC, and boost up your brand awareness like never before.     Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months. Pay influencers only with products (stop negotiating fees) Increase external traffic Amazon sales (get to top page rankings) Get full rights image/video UGC (build your brand with authentic content) 100% automated management (don't lift a finger to get influencer collabs at scale)    Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.   Increase your Amazon listings ranking for targeted keywords before the holiday season is upon us! Get 10% OFF signing up in October.     This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Curious Neuron: Learning and the Brain
Navigating Burnout: Strategies for Emotional Well-Being with Dr. Jessie Gold

Curious Neuron: Learning and the Brain

Play Episode Listen Later Oct 28, 2024 50:58 Transcription Available


Send us a textIn this conversation, Dr. Jessie Gold, Author of "How do you Feel?" discusses her book on mental health and burnout, particularly in the healthcare sector. She shares her personal experiences and insights on the subtlety of burnout, the cultural perceptions surrounding mental health, and the importance of self-care and compassion. The discussion emphasizes the need for individuals to recognize their own emotional states and the societal pressures that often prevent them from taking necessary breaks for mental health. Dr. Gold advocates for a shift in how we view mental health issues, encouraging listeners to treat themselves with the same compassion they would offer a friend. In this conversation, we explore the complexities of emotional responses, particularly in caregiving roles. They discuss the importance of understanding and articulating feelings, the challenges of burnout, and the necessity of self-care and mindfulness. The dialogue also addresses trauma, emotional disconnect, and the need for open conversations about mental health in the workplace. Jessi emphasizes that acknowledging one's feelings and experiences is crucial for personal well-being and for fostering supportive environments in caregiving professions.Purchase Dr. Gold's book below:Amazon Canada: https://amzn.to/3Ym95pVAmazon US HEREGet your FREE 40-page well-being workbook:https://tremendous-hustler-7333.ck.page/reflectiveparentstarterkitJoin our membership, The Reflective Parent Club to learn how to manage your emotions and model this for your child. Use code PODCAST 20 to get 20% off any membership and get 2 FREE WEEKS to try it outhttps://curiousneuron.com/join-our-club/Get 1:1 coaching https://forms.gle/u8ENfn8CLbcMAZT36Please leave a rating for our podcast on Apple Podcasts or Spotify! Email me at info@curiousneuron.comInstagram:https://www.instagram.com/curious_neuron/Facebook group:https://www.facebook.com/groups/theemotionallyawareparent/THANK YOU TO OUR SPONSORS! Get some discounts using the links belowThank you to our main supporters the Tanenbaum Open Science Institute at The Neuro and the McConnell Foundation. Discounts for our community! Pok Pok app. Click on the link below to get 50% off an entire year of this amazing open-ended play app for kids! ...

The Curious Task
Mike Munger - Is Capitalism Sustainable?

The Curious Task

Play Episode Listen Later Oct 9, 2024 59:31


In 2020, Alex spoke with Mike Munger about the sustainability of capitalism. We're republishing that very important conversation today. --- Alex Aragona talks with Mike Munger as he explores his views on the sustainability of capitalism and the factors that contribute to it. References from Episode 23 with Michael Munger You can order Michael Munger's book Is Capitalism Sustainable on Amazon Canada here You can order his book Tomorrow 3.0 on Amazon Canada here

Amazon Legends Podcast
How to Scale and Grow Amazon FBA Sales With A Small Number of Products - Jordan Socran - Amazon Legends - Episode #337

Amazon Legends Podcast

Play Episode Listen Later Sep 10, 2024 71:51


In this week's episode we delve into "How to Scale and Grow Amazon FBA Sales With A Small Number of Products" with Jordan Socran, a late-bloomer entrepreneur who has successfully transformed his career from enterprise software sales to building a multimillion-dollar electronics repair brand and launching Veryplants Inc. His brand quickly became the #1 bestseller on Amazon Canada in the ‘Gardening Soil' category, achieving 7-figure sales in its second year. Discover Jordan's effective strategies for selecting the right products, his market dominance tactics, and insights into building a standout brand. Whether you're looking to maximize your Amazon FBA growth or refine your product strategy, Jordan's real-world experience provides actionable tips to elevate your e-commerce business. Don't miss out—subscribe now for more expert advice! Takeaways:Focus on Quality and Optimization: Concentrate on optimizing your product listings and ensuring high quality. This involves crafting detailed and engaging product descriptions, using high-quality images, and making your listings SEO-friendly to attract and convert potential buyers.  Leverage Customer Feedback: Utilize customer reviews and feedback to improve your products and listings. Positive reviews not only build trust but also enhance your product's visibility on Amazon. Aim for a high number of reviews, as they indicate product credibility and customer satisfaction.  Effective Pricing Strategies: Implement competitive pricing strategies. Analyze competitors' pricing and adjust your prices accordingly to stay competitive while maintaining healthy profit margins. Streamline Operations: Optimize your supply chain and inventory management. Efficiently managing your inventory helps avoid stockouts and overstock situations, which can impact your sales and cash flow.  Expand Product Offerings Strategically: Even with a small number of products, consider expanding your product line strategically. Adding complementary products or variations can capture more market share and increase sales without overwhelming your operations.  Build a Strong Brand Presence: Focus on building and promoting your brand. A strong brand presence can differentiate you from competitors and foster customer loyalty. Use Amazon's Brand Registry to protect and enhance your brand.  Quote of the Show: Amazon offers A/B testing to experiment with product titles, descriptions, bullets, images, and pricing. Depending on your brand registry setup, you can perform simultaneous testing using Amazon's manage experiments. This allows you to make data-driven decisions by reviewing detailed reports on customer interactions. Links :Website  : https://www.veryplants.com LinkedIn : https://www.linkedin.com/in/jordansocran/?originalSubdomain=caEmail      : Jordan@veryplants.com  Want To Level Up Your Business? Register With Our SponsorsViably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends  and start your application today.

The Weekly Squeeze With Chanale
Candace Owens Wins Antisemite Of The Year

The Weekly Squeeze With Chanale

Play Episode Listen Later Aug 23, 2024 34:56


Loved the episode? Wanna share your thoughts? Send me a message here!For Sponsorships and Advertisement OpportunitiesEmail Chanalechanalesings@gmail.comThis episode has been sponsored by The Heartland Initiative and 1JShttps://www.heartland-initiative.co.il/Become a delegate! Deadline 8/30https://1jstate.com/Visit our Advertisers!Sign up for Daily Givinghttps://dailygiving.org/weeklysqueeze...Order Queen Tulsi!Queen Tulsi: Nature's Stress Relief www.carolinebasshealth.comUse exclusive code QueenChanale for 15% off!Watch The Podcast On Youtube!SUBSCRIBE TO YOUTUBE:https://www.youtube.com/@ChanaleSingsThis episode has been sponsored by The Heartland Initiativehttps://www.heartland-initiative.co.il/Visit our Advertisers!Sign up for Daily Givinghttps://dailygiving.org/Order Queen Tulsi!www.carolinebasshealth.comFollow Joseph Cohen:https://www.youtube.com/@Israel_Advocacyhttp://www.israeladvocacy.net/Sponsor an IDF BBQ: (WRITE CHANALE IN NOTES)https://my.israelgives.org/en/fundme/patriotsOrder “Testimonies Without Boundaries” on AmazonLink to Amazon US:https://rb.gy/i8tcejLink to Amazon UK:https://rb.gy/4eoofnLink to Amazon Canada:https://rb.gy/uus0jkJoin The Weekly Squeeze Whatsapp Chat:https://chat.whatsapp.com/I7fhs9clBTi3Vc9SJv2yxUFollow My Beautiful Land Of Israel On Instagram:https://www.instagram.com/mybeautifullandofisraelListen to Chanale's music!https://open.spotify.com/artist/1uBRKUZIzJB4FEbAjjgQAg?si=lWFZjdQzT-yXXDbafRaaxQSupport the Show.Support the Show.

The Weekly Squeeze With Chanale
Live From Our Brand New Studio With Israel Advocate Joseph Cohen

The Weekly Squeeze With Chanale

Play Episode Listen Later Aug 16, 2024 60:40


Loved the episode? Wanna share your thoughts? Send me a message here!For Sponsorships and Advertisement Opportunities Email Shlomo Buzaglo hello@zagcreative.netWatch The Podcast On Youtube!SUBSCRIBE TO YOUTUBE:https://www.youtube.com/@ChanaleSingsThis episode has been sponsored by The Heartland Initiativehttps://www.heartland-initiative.co.il/Visit our Advertisers!Sign up for Daily Givinghttps://dailygiving.org/Order Queen Tulsi!www.carolinebasshealth.comFollow Joseph Cohen:https://www.youtube.com/@Israel_Advocacyhttp://www.israeladvocacy.net/Sponsor an IDF BBQ: (WRITE CHANALE IN NOTES)https://my.israelgives.org/en/fundme/patriotsOrder “Testimonies Without Boundaries” on AmazonLink to Amazon US:https://rb.gy/i8tcejLink to Amazon UK:https://rb.gy/4eoofnLink to Amazon Canada:https://rb.gy/uus0jkJoin The Weekly Squeeze Whatsapp Chat:https://chat.whatsapp.com/I7fhs9clBTi3Vc9SJv2yxUFollow My Beautiful Land Of Israel On Instagram:https://www.instagram.com/mybeautifullandofisraelListen to Chanale's music!https://open.spotify.com/artist/1uBRKUZIzJB4FEbAjjgQAg?si=lWFZjdQzT-yXXDbafRaaxQSupport the Show.

israel advocates loved advertisers amazon uk amazon us amazon canada joseph cohen brand new studio chanale for sponsorships
The Weekly Squeeze With Chanale
I've Got HUGE News, It Ain't Easy Being Israeli, And Hodaya Benaym Is Exposing The Red Cross

The Weekly Squeeze With Chanale

Play Episode Listen Later Aug 12, 2024 53:32


Loved the episode? Wanna share your thoughts? Send me a message here!The Weekly Squeeze is coming to Youtube!Watch The Podcast On Youtube!SUBSCRIBE TO YOUTUBE: https://www.youtube.com/@ChanaleSingsFor Sponsorships and Advertisement Opportunities Email Shlomo Buzaglo hello@zagcreative.netSponsor an IDF BBQ: (WRITE CHANALE IN NOTES)https://my.israelgives.org/en/fundme/patriotsOrder “Testimonies Without Boundaries” on AmazonLink to Amazon US:https://rb.gy/i8tcejLink to Amazon UK:https://rb.gy/4eoofnLink to Amazon Canada:https://rb.gy/uus0jkJoin The Weekly Squeeze Whatsapp Chat:Join NowFollow My Beautiful Land Of Israel On Instagram:Instagram - My Beautiful Land Of IsraelAdvertisers: Grab a ONE MINUTE SPOT on the podcast:Buy Gear For IDF SoldiersPitch in for HELMETS: (WRITE CHANALE IN NOTES)Donate HelmetsIsrael is BURNING from wildfire terrorism!Help Equip The Civil  Squads With Fire Protective Gear

Ecomm Breakthrough
Stop! Don't Get a Business Loan Before Listening to This Game-Changing Ecom Strategy with Jon Derkits

Ecomm Breakthrough

Play Episode Listen Later Aug 6, 2024 56:51


Guest Introduction Jon is a former Amazon marketplace executive, current 8-figure Amazon seller, and Partner at Color More Lines, where he provides full-funnel digital marketing solutions for high growth brands. In addition, Jon authors the widely popular Best@Amazon newsletter, a weekly newsletter for the Top 1% of Amazon Sellers. Jon started his career in M&A advisory with KPMG, spending 9 years serving Fortune 1000 companies, before joining Amazon, where he served as Head of 3P Marketplace for Consumer Electronics on Amazon Canada and worked directly with the top 1% of third-party Consumer Electronics sellers.Highlight Bullets> Here's a glimpse of what you would learn…. Strategies for improving cash conversion cycles and growth hacks for scaling brands to eight figures and beyondChallenges and future outlook for Amazon sellersImportance of financial literacy and financial management skills in e-commerceOptions for funding and capital advisory for Amazon-based brandsFinancial challenges faced by Amazon sellers and the impact of working capital on cash flowVarious funding options for Amazon sellers, including revenue-based loans, merchant cash advances, and asset-based lendingLeveraging a line of credit to fund inventory and allocate capital elsewhere in the businessManaging working capital, negotiating with suppliers, and leveraging credit card ad spend limitsStrategy for running Google and Amazon ads for private label businessesFractional CFO services, Prism software tool, influential books, favorite software tools, and respected figures in the e-commerce spaceIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Jon Derkits, an experienced Amazon seller and partner at Color More Lines. They delve into the intricacies of managing working capital, optimizing cash flow, and scaling Amazon brands. Dershowitz shares insights on negotiating with suppliers, leveraging credit for ad spend, and the benefits of a diverse traffic strategy. He also discusses the use of Google and Amazon ads, the halo effect on Amazon, and the significance of financial literacy. Additionally, Derkits introduces Prism, a tool for Amazon analytics, and offers access at a discounted rate. The episode wraps up with personal recommendations and resources for listeners interested in e-commerce success.Here are the 3 action items that Josh identified from this episode:Action Item #1: Master Financial Literacy: Understanding the cash conversion cycle and the role of working capital is crucial for Amazon sellers. Take the time to educate yourself on these financial concepts to effectively manage cash flow and operational efficiency in your business.Action Item #2: Negotiate with Suppliers: Actively engage in negotiations with your suppliers to improve your working capital position. Request price reductions, extended payment terms, and damage allowances to free up cash that can be reinvested into growing your Amazon business.Action Item #3: Explore Funding Options: Investigate alternative funding options beyond traditional lenders, such as asset-based lending. Assess whether leveraging debt through a line of credit aligns with your business goals and financial strategy, but proceed with caution and strategic planning to ensure sustainable growth.Resources & Links SectionResources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comSellerboardCarbon6: PixelMePrismCharlie MungerSherlock Holmes by Arthur Conan DoyleSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Stephen Pope from My Amazon Guide. Today, I have the pleasure of speaking with Jon Dershowitz, a former Amazon Marketplace executive and a current eight figure seller. And today, we're going to be talking about some clever strategies for improving your cash conversion cycle, as well as some interesting growth hacks ...

The Weekly Squeeze With Chanale
Dead Terrorists Everywhere, Fight Hard Play Hard, And A Conversation With The Author of "Testimonies Without Boundaries" Alon Penzel

The Weekly Squeeze With Chanale

Play Episode Listen Later Aug 1, 2024 88:57


Loved the episode? Wanna share your thoughts? Send me a message here!Sponsor an IDF BBQ: (WRITE CHANALE IN NOTES)https://my.israelgives.org/en/fundme/patriotsOrder “Testimonies Without Boundaries” on Amazon Link to Amazon US:https://rb.gy/i8tcejLink to Amazon UK:https://rb.gy/4eoofnLink to Amazon Canada:https://rb.gy/uus0jkIG: alonpenzel X: Alon Penzel Facebook: Alon PenzelJoin The Weekly Squeeze Whatsapp Chat:Join NowFollow My Beautiful Land Of Israel On Instagram:Instagram - My Beautiful Land Of IsraelAdvertisers: Grab a ONE MINUTE SPOT on the podcast:Email: Chanalesings@gmail.comWhatsApp for details: https://wa.link/efqjihBuy Gear For IDF SoldiersPitch in for HELMETS: (WRITE CHANALE IN NOTES)Donate HelmetsIsrael is BURNING from wildfire terrorism!Help Equip The Civil  Squads With Fire Protective Gear

Serious Sellers Podcast: Learn How To Sell On Amazon
#581 - Top Ten New Helium 10 Features for 2024

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Jul 23, 2024 34:53


Join us for an exciting episode where we uncover the latest and greatest from Helium 10. We kick off by exploring the top 14 innovative tools and features introduced this 2024, designed to give Amazon sellers a competitive edge. We highlight the platform's expanded capabilities to include the Amazon Brazil marketplace, making it easier than ever to tap into this emerging market through Amazon's Remote Fulfillment Program. Next, we introduce the powerful Product Launchpad tool, perfect for organizing multiple product research projects. Discover how you can track competitors, get AI-generated summaries, and even change Amazon prices directly within Helium 10. We also discuss the revamped Demand Analyzer tool and updated title length recommendations feature in the X-Ray tool, all aimed at enhancing your product research and listing optimization. Finally, we explore advanced features like the automation of Cerebro, available on the Diamond plan, and how it can save you time by tracking competitor activities and identifying valuable keywords. Learn about the new AI image generator in the Listing Builder tool, which allows you to create customized product images with specific instructions. We also cover Helium 10's new Listing Builder Scoring System that enhances Amazon SEO by providing a comprehensive score based on keyword usage and relevancy. Tune in to find out how these features can transform your Amazon selling experience! In episode 581 of the Serious Sellers Podcast, Bradley talks about: 00:00 - New Features in Helium 10 01:52 - Expanding Marketplaces With Helium 10 03:46 - New Tools for Amazon Product Research 08:32 - Helium 10 Niche Analysis and Features 13:09 - AI Image Generator in Listing Builder  18:19 - Tracking Competitors' Ads on the Product Page 20:48 - Helium 10 New Product Features 30:06 - Listing Builder Scoring System Overview 30:55 - Optimizing Product Listing With AI ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Did you know that since November of last year, Helium 10 has released 67 new tools and features? Today I'm going to go over my personal top 14 list of the best ones that can make you money right now, including one new tool that's going to make me over $3,000 for me on just one product alone. How cool is that? Pretty cool, I think. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world.   Bradley Sutton: What I wanted to do today was I wanted to pick, I tried to pick, the top 10 best ones that can help you immediately as Amazon sellers right now, just from what we launched this year. All right, but I couldn't keep it to 10. So we're going to go to 14. So this, basically, these are my top 14 new features just from this year in Helium 10 that I think can help you guys out and probably apply to the great majority of you. All right, like, like it's not just like, oh, only a few people can use this one or a couple of people can use this, and I think you guys will find benefit in a lot of these, and I want to start going over these one by one here. Number 14 is now Helium 10 works for Brazil. All right, so we have a lot of marketplaces that Helium 10 works in. We have, obviously, Amazon USA, Walmart, Amazon Canada, Mexico, Germany, Spain, Italy, France, UK, India, Netherlands, Australia, Japan, United Arab Emirates and now Brazil.   Bradley Sutton: So why is this important, though, is what changed on Amazon? Is you guys know about the Amazon North American fulfillment used to be called North American remote fulfillment. Now it's just called remote fulfillment, I believe, but that allows you, if you're selling an Amazon USA, it allows you to be able to just click a button and then your listings go live and are translated for Mexico, and then also your listing goes live in Canada if it qualifies. Well, now last year or early this year, Amazon changed it where now, if you are activate remote fulfillment, you have the option to sell on Amazon Brazil, which is an emerging marketplace in the Amazon ecosystem. So Helium 10 now works for Cerebro, Blackbox, X-ray, Magnet, Profits, whole bunch of tools. So, for example, I entered in this cooler bag my Portuguese is not great, that's what I'm assuming his is here into Cerebro and, as you can see, I get all these Portuguese keywords and some English keywords come up to of where this product is ranking. So, guys, this, the first part of this has nothing to do with Helium 10 is hey, go in and check, do you qualify to go ahead and open up your listings for fulfillment in Brazil? Now, how it works is Amazon will ship from your Amazon FBA USA inventory to the Brazilian customers and you're not having to pay any extra fees or anything like that. So, first of all, get your listings active over there and then go ahead and use Cerebro, Magnet, et cetera, to maybe optimize your listings. Maybe, if you don't like the translation, you might change the translation for the listings up a little bit, using what Cerebro is telling you, and then obviously put in the Keyword Tracker, et cetera. So that's number 14 on the list.   Bradley Sutton: Number 13 was a brand new tool that we launched. All right, so maybe some of you are doing multiple product research things at the same time. Right, if you do multiple product research things at the same time, you might have trouble keeping track of all your projects. Like hey, I'm uh, you know searching this in the home and kitchen category and I've got this one that looks like a good idea. I mean, you might have 10, 15. Well, now you can go ahead and organize all of them in product launchpad, which is a brand new net new tool to Helium 10. Now, this product launchpad allows you to go ahead and start different projects. Like here's one I had started a while back of coffin makeup shelves and gives me like aggregate numbers of what's going on in the coffin makeup shelf niche, what are the main keywords for these products. I can go ahead and add competitors to this. Like, hey, I want to start tracking this product and this product because they're part of the coffin makeup shelf ecosystem, the niche right and then, using AI, it's going to give me kind of like some summaries of what I have come up with in my product research. But the main part of this new tool is to just help you organize all of your projects so that you might want to not forget about what you had done and you might want to come back to it. Like, maybe you decide to go forward with one project, like, hey, I'm going to make this coffin letterboard, but let me save that makeup shelf for later. Now you can go back to your projects and then also add products, add keywords to it and then see if the AI has any other advice based on best practices, on what the future of that niche is. So again, that's number 13 guys, brand new tool that launched this year called Product Launchpad.   Bradley Sutton: All right, number 12 thing of something brand new is you can change your Amazon prices inside of Helium 10. Let's say you're like, hey, you know what I'm not doing a prime, exclusive discount, but I want to go ahead and change my prices and just drop everything 50 cents because my competitor will now on your dashboard right, I think this might be for Diamond members and up you can actually change your Amazon price for your products without going into seller central. So you just go to the listing section of the SKU, zoom in here. I'm going to zoom in and you can see all of these little price fields. You can actually change your Amazon price right here inside of Helium 10. So that's number 12 in the list of new updates. Number 11 is the relaunch of an older tool that we used to have and now we relaunch is called Demand Analyzer. Let me give you a scenario here. Let's say you're searching for something on Alibaba, on whatever website Etsy, I don't care what website you're on. Did you know that the Helium 10 Chrome extension will work on any website to let you know something that's going on Amazon based on what you input? For example, I was searching at these crazy Alibaba companies that were copying my images for my coffin shelf and I was just curious what other things are these people selling in their Alibaba factory? And I went into this Alibaba factory page and I went to this category of letter boards, right? So, for example, what can I do here? Maybe I didn't know there was a such thing as letter boards, right? So maybe I'm wondering, hey, is there demand on Amazon for letter boards? Well, maybe in the past you thought, oh, okay, now I have to go to Helium 10, uh X-ray and be on Amazon and search letter boards and see what the search volume is. Or I have to go into Helium 10 Cerebro or Magnet. Let me see what are the related keywords. What is the search volume? No, you can actually do that right from here, so I can see here. This is like a pumpkin letter board, like you know, Halloween coming up and then maybe I'm wondering right now hey, is there any demand for pumpkin letter boards on Amazon? Well, let me go ahead and hit that and then I'll type in here pumpkin letter board, all right, and then analyze. Is anybody searching that? No, all right, I got to answer right away. It's something new and cool. But I see that there's an autocomplete says pumpkin, four letter boards, all right. So maybe I might want to look into that more. Maybe what about this one Hexagon letter board, hexagon shaped letter board? Is anybody searching? Oh, okay, there's about 50 people searching a month, but you see what I'm talking about here. You guys can now go on other websites and get product ideas and instantly see what is going on Amazon for that Um, and so I highly, highly recommend doing that when you get inspiration or ideas from other websites. All right, so that was number 11.   Bradley Sutton: Let's go to number 10. This is actually a newish, um, a newish thing that has been updated and this is in X-ray. Do you ever think about how long should my title be? Now, I know Helium 10 has scoring systems and stuff, but it's based on like overall best practices, right? Uh, as I've always trained you guys, I hope you guys follow the training videos. It's not one size fits all as far as what goes best for how long your title should be across the board on Amazon. I've always said look at the niche theme. What are some of the main players in your niche doing on page one, you know? Then you know, hey, if everybody's got long titles, well, it looks like long titles actually are a good thing for this niche. Maybe you're in a niche where there's shorter titles that work better, all right. So now how can you go ahead and figure that out? Well, you can go into X-Ray and then right here at the very top, you see you're going to have an average title character count. You guys see that there? Average title character count of the top 20 products on the page and so you can see in collagen peptides, oh, it looks like most people have long titles because the average title character count is 167. I can put my mouse here and I can see, all right well, of those top 20 products, what kind of distribution I can see. Wow, look at this. 65% of the top 20 products have titles between 180 and 200 characters, right? So I'm like, oh wow, definitely, long titles are working really well in collagen peptides. So if I'm going to start a collagen peptides product, let me go ahead and, you know, maybe put my title out 190 characters or so. Now let's go to the flip side. Let's look at this one accordion. All right, this is the accordion search term on Amazon and take a look here. What's the average title character counts. It's 110 way different than collagen peptides. Let's take a look at the distribution here. Look at that. Half of the listings on the top 20 have only between a 99 and 119. Okay, uh, limit, all right. So almost nobody has longer titles. Most people have you. So you see how it's different based on the keyword and based on the niche.   Bradley Sutton: So this is not new, this strategy of, hey, look at what kind of titles people have. But in the past, what did you have to do? You would just have to kind of like eyeball it, right? Hey, let me look. Ah, it looks like they have long titles, but how, how many characters would you really know? Now you can see the title character count of every single listing on page one to see what your competitors are doing. Next one we are now in the top 10. Number nine I don't have a screenshot of because this is I don't sell in Europe, but Helium 10 inventory management historically only worked for Amazon USA and this year we launched it now for Amazon Europe, and so there's still a lot that we're working on for there, like you know, trying to integrate pan, pan EU uh forms of FBA, distribution and velocity. So, guys, if you are in Europe and please take a test drive of our Helium 10 inventory management, let us know what you like, let us know what you don't like, so that we can tailor it to your needs. All right, so that's number nine. Uh, number eight is not actually a new tool but a relaunch of a feature. You guys remember the Helium 10 Elite program we've had for years, but for over a year it was fully closed, like you could not get into Elite even if you wanted to, unless you were like a Supercharge member, like, like. Elite is actually part of the Supercharge program, but elite as an add-on just couldn't do it for almost a year. Well, we relaunched it this year and it has a lot of cool new features. So, for anybody interested in like a one-on-one call with me, a one-on-one call with Carrie, Elite members can do that once a month. Do you want to meet with other high level sellers once a week on zoom in round tables that aren't recorded so you can talk about anything and everything you want. That's available for a Helium 10 lead. Do you want to do quarterly workshops around the world and be able to learn from a high level speakers? We just finished one a couple a few weeks ago in Spain.   Bradley Sutton: The next one is going to be right before Amazon accelerates. So if you sign up for Elite, you get to go to that one. It's going to be Kevin King as a speaker and destiny with Sean. We're going to have meals and networking and a lot of prizes and a lot of cool things and a lot of learning. Obviously, for those two, um, it's going to be on. September 16th is the next one. That it's going to be, like I said, in Seattle and maybe another one later on this year in Milan, Italy. I'm not sure yet, but we've got those. We've got monthly trainings with Kevin King and expert guests online where you can ask them live questions and you can learn from like high level things that's not normally in like a podcast episode or something like that. You get exclusive first access to tools and then the new price. Instead of having it being a separate Helium 10 plan like it was before, it is now just an add on. So if you've got a Diamond plan, you can just add on Elite for only $99 a month. All of that, what I just mentioned, only $99 a month, and a lot more. There's monthly Zoom calls with Kevin King, there's a private Facebook group. The list goes on and on. So, guys, I highly highly recommend giving that a spin for a few months. Helium 10 Elite if you've got the Diamond program, you can just add it on for only $99. All right, so that was the number eight thing.   Bradley Sutton: Number seven is an AI image generator. All right, AI image generator this is living inside of Listing Builder. All right, so you go into Listing Builder, go into any of your listings and then hit generate AI images. And then this is super cool because you just put you know, you upload, like your maybe stock image of something or a white background or whatever, and then you put in your instructions of like hey, I want to see this. Uh, here's an example here. I want to see this product in a cozy, dim and inviting home setting, resting on a table, various natural elements around you and this is a candle, right, and you can see that this is all AI generated, what this came up with. I've done this with my coffin shelf listings a lot as well, and the cool thing about it is you can do this for different Amazon assets. Like, for example, if you are doing a main, if you're doing a main image or a regular image on Amazon, what kind of dimension should that be? It's a square right. You should probably have it 1600 by 1600 at the minimum. Or you can actually do a custom size, like for whatever reason. You have some custom uh image that you want to put on your website or something you can put the custom size Uh. Let's say, you want to do something for Amazon post. Amazon post should be 640 by 640. There is a preset for that. What if it's an A+ logo image, that's actually a banner size image, or it's 600 by 180. You can go ahead and have the AI create an image based on your regular image, but now it's made for Amazon A+ content, and the list goes on and on of different sizes and different things you can have. So I like using it for the Amazon post, especially since in Listing Builder we have an Amazon post caption generator. So, as you know, for Amazon post, you should be doing one per day for each of your products. Well, maybe you didn't take 365 images of your product, uh, you know, when you did a photo shoot. So how are you going to do 365 different images in a year? The answer is with Helium 10's AI, you can go ahead and create 365 versions of a certain image, and then who wants to write 365 different captions that relate to that image? Nobody wants to do that, I hope, right. So again, you can use Listing Builder AI and it will go ahead and generate as many captions for your product as you want. So now it's kind of like Amazon post made easy. So that's another cool feature that Helium 10 released this year. That's number seven.   Bradley Sutton: All right, now we're getting into the top six. Uh, okay, so top six for new features of 2024 for Helium 10 is Freedom Ticket, all right. So Freedom Ticket is the number one course for Amazon sellers out there and a lot of you who are watching this. Maybe you're already Amazon sellers. That's fine. It's a great refresher course or you could share it with your teams. A lot of bigger Amazon companies use the Freedom Ticket course to onboard their new employees, to train them on the Amazon. It's not just oh, here's how you do Seller Central and stuff. It's like explaining the concepts behind Amazon. We've got tons and tons of modules here. There's about 20, 30 hours of training that we have in the Freedom Ticket and we're constantly updating it. That's a new update too. This is version 4.0. We've made three versions before, from 2017 up until 2021, 2022. And now this is version 4.0. Just film this year in 2024. And every month we're actually adding, with a live workshop, a new module so that you're always guaranteed to have the best information in 2024. For example, some of the things that we just did a couple of weeks ago, we had a virtual workshop on how to set up TikTok shop. That's all the rage these days TikTok shop, right. In a couple of weeks, we're going to be talking about advanced brand building, all right. So all of that is going down inside the Freedom Ticket program. Huge, it takes a lot of work, guys, to make an entire A to Z Amazon course and a lot of work, a lot of money, and so that's a big update that we have Freedom Ticket 4.0. Platinum members have access to it, Diamond members, obviously, Elite members all of you guys have access to Freedom Ticket 4.0. So make sure to take a look at that. So that is number six, all right.   Bradley Sutton:                                                                                        Now number five is another one. Um, that is going back to the Chrome extension. Now, this is, uh, pretty cool. Let me show you guys, what you can do here now. Uh, the first thing is, if you're in the search results of a page, all right. So if I'm in the search results of a page, I can now see the different placements of the PPC, for example, sponsor brand ads. Maybe there's some sponsor display on the end. Now, all of that is going to show up here in line. Before, only sponsored product was showing up. But look at this. You see these little widgets here that say SB. Well, those are the three sponsored brand ads that showed up on the top header. Uh, what about sponsored video? That's going to show up here. Sponsored product is also going to show, uh, up over here. Uh, is so. Does something have Amazon's choice? We'll show that, um, over here. So be looking at that. You can see all the now, all the uh, start tracking all the different placements on the page for sponsored ads. All, right, now what about? If you're on a product page itself? Let's go like, like, maybe your own product page, like, hey, I want to know what listings on Amazon are advertising on my page, right, cause you know there's sponsored display ads here? Uh, there's, there's going to be, uh, this sponsor brand section. Um, there is your, your favorite brands. That comes up at the or not favorite brands, but, like similar brands on Amazon, shows up on the very bottom. All these things are ads writing on your page and you want to start tracking. Say, hey, who is showing up on my page, right? Well, now you can do that by hitting the Chrome extension, going into X-ray. Look at all these ads. So, all the different variations are going to show up here, all the different ads. You know this. This is the similar brands on Amazon. Here's sponsored product, there's going to be sponsored display, so now you can start tracking. I could just download this with one click, export it to an Excel file and now start tracking daily or maybe weekly. Hey, who is bidding for placements on my page? And maybe you want to target them right back right. Or maybe you know track who are the ones that stay there the longest? And hey, those guys might be having success stealing a couple of my sales. I got to figure out what they're doing. That's working right, all right, so that is something that, again, is available for all plans. I think super, super cool. That's why I had it in the top five of new features. Bradley Sutton: Okay, so now we are in the top four. Let me ask you guys I hope that part of your SOP for Amazon is to create or to run Cerebro on your product versus your competitor's product, maybe once a week, maybe once a month or whatever. And the point is, when you're running that over and over again, it's like hey, you just want to make sure, uh, are your competitors not getting sales from keywords that you're not getting sales from? Like, maybe they discovered a new keyword that they're ranking highly for that you're not ranking at all Right. So, so obvious. We've always told you, hey, you should be running Cerebro every now and then. Now, that's all fine and good If you've got one product right. You got one product, five competitors, we're all good to go right. But what about those If who've got 10 products? And having to run Cerebro on those 10 products and your 50 competitors? What if you've got 100 products right? That's a very tedious process. That's almost a full-time job for somebody, but you still got to do it because you got to make sure that you're keeping up with the Joneses, right, make sure that you're keeping up with all their keywords. Well, you can now automate that with Helium 10. All right, so this is the number four coolest new feature that we've launched in 2024 is kind of like the automation of Cerebro, and where that is in your dashboard. I believe this is for the Diamond plan, only so far. The first step is you have to make sure that your main competitors you're tracking, all right. So how you can do that, let me just show you. You go in, make sure that you have your child level set up in your or you're on your child level category here in your dashboard and then, for example, you just hit expand right here, which is the arrow right next to there, and then hit competitors. Now make sure you have got your main competitors right here. All right, these are your main competitors. And now, once you do that, you can actually not only first of all, this is not even this was another new feature, but I didn't even add, it, didn't even make my top 14 lists but you're going to be able to get notifications on hey, is my competitor changing their price? Is my competitor changing the number of variations they have? Are they running a coupon or did they take off a coupon? Et cetera, et cetera, et cetera, et cetera. You're going to get notifications on that. But the cool thing that this one is this is why it's number four is I'm going to automate the Cerebro.   Bradley Sutton: You go to insights and then I am going to create a new insight and it is going to be a keyword insight, keyword suggestions based on my competitors. And then, once I hit that, I go here and these at the very bottom this are the settings that I could do. I could do a specific product or I could do it across the board. For all of my products. I can say, hey, it's basically a mini cerebral. I can say, hey, I want to look at keywords that are at least 500 search, 400, 300, whatever you want, and then where my product rank is All right. So for this one I would change. I would do two different insights, guys. This is how I have it set up. I would do one insight where it says where my products rank is zero minimum, zero maximum. What that means is I'm not ranking at all in the top seven pages, right? And then the number of competitors ranking for the keyword is minimum one and they are ranked, let's say, between one and 40. So what does that mean? What does that gibberish? I guess that means that basically says hey, Helium 10, run Cerebro on my product and my competitors every day, every week, whatever, and look for any keyword that's at least 500 search volume, where I'm not ranked at all, but my competitors are ranking on page one. Boom goes to dynamite. You're getting a notification whenever your competitors are getting sales for a new keyword. That's basically, in a nutshell what that is. Another one that I would do is I would say where my products rank is between, let's say, 50 and 306, and my competitors product rank is between one and 40. What does that mean? That means, hey, I'm ranking for this keyword, but I'm on like page two, three, four, five, six, seven, but my competitor is on page one. Don't you think that's a valuable keyword to know about this, guys? I can, I could, I could have spent this whole show talking about how valuable that is all right. That right there is enough for Diamond package by itself, just because of the time it saves. Now, if you're a Platinum member and you're wondering, is that worth it for you and you've only got one product, I'm no salesman, guys, but let me just tell you no, it's not worth it. Don't upgrade to Diamond just to get this feature because you're lazy, all right. And if you're lazy, go ahead and you're proud to admit you're lazy and you need Helium 10's help to help with a 30-minute job once a week or a 20-minute job. Go ahead and admit it. We'll be glad to take your money as a Diamond member. But as a realist guys, don't do that. But if you've got five products. We're not talking about a 30 minute job anymore. Now we're talking about a three hour job. What if you've got 20 products? Now we're talking about an eight hours a week job that Helium 10 can automate with the click of a button.   Bradley Sutton: So now you can see why. You know, like, how beneficial it is to have Diamond plan based on how many products you have. This is when you're going to need that, all right, so that's pretty cool. That is the number four new feature from Helium 10. Now, uh, here is another, in my opinion, game changer. Now we're in the top three, okay, the top three of new things, and let me just show you. This is like super, super cool, and this is only if you have brand registry, All right. So hopefully you guys have brand registry, right, but basically it's linking brand analytics to the Chrome extension. So now you can see for last week, what were the top three products clicked on that had the most clicks out of any product for this keyword. After somebody searched for this keyword, what were the three products that were clicked on most. This is not some Helium 10 algorithm or estimation. This is literally direct from Amazon, all right, and so you can see here it's going to say ABA most click, number one, ABA most click number two and ABA most click number three. Now the thing that is also beneficial is don't always think that just because it's the number one most click product that it's going to have the most conversions or sales. Like, watch what happens when I put my mouse over the number one clicked coffin shelf, it says CVR 0%. What does that mean? That means that's not conversion rate, that's percentage of the conversion. So actually last week the most click product of coffin shelves got zero order. So now, all of a sudden, that maybe have my creative juices flowing. I'm like, hmm, why are people clicking on this? Maybe they think that's interesting, this product, but then what's wrong with the product page that nobody's buying it. And then I go to the second one and put my mouse over all right, ah, this product was a number two most clicked, but it had 20%. I don't know if you guys can see that there it had 20% of the sales for this keyword. So actually, the number two guys, the one I got to worry about, I'm like man, this guy got 20% of the sales, right. So this, guys, I hope changes the way that you look at search results. It's not just about who's ranked at the top one or two or three. Now, I know in this situation actually hold on. Look at this Is the number one most clicked product, the number one organic position? No, it's not. This is a sponsored placement. Where is this product showing up? This product is one, two, three, four. The number one click product was the fifth sponsored or the fifth organic position. So you can just get so much knowledge and ideas about what's going on in the niche just by looking at these search results that you maybe you didn't have before. Okay, so really, really cool guys. Whenever you're searching on Amazon, take a look for those blue bars that say ABA most click one, ABA most click two, and you'll be able to see that.   Bradley Sutton: So now we are at number two, and number two is something that might have just saved me $6,000. That's why I put this as the number two new feature. Now here in the Project X account I don't have. I don't have it because not every account is going to have it. But what Helium 10 is doing is we are monitoring all of your products and if we notice you have got a product that is at the border of one of the Amazon size tiers and what are Amazon size tiers? That's like standard size, large standard size, standard oversize, bulky oversize, all those things right. If you are within one inch of one side of changing that, all right, if you are within one inch of one side. Basically, what's going to happen is we're going to send you an alert and say, hey, did you know that for blankety, blank product, if you just decrease the length by one inch, you are going to go from large standard size to standard size. I got one of these notifications in one of my accounts, guys and that one inch. Can you guys guess how much per unit I would save? And healing tends to show me $2 and 75 cents. That's the difference to go from large standard size to standard size or whatever it was, 2.75 per unit. Now do that math, guys. Let's say you are selling 10 units a day of this product. All right. That means that every day, like let's say the next time, you do a production run and somehow you're able to lessen the size of the package by one inch, that means every day. If I do this, which I am going to do. I am going to do it on my next product when I reorder this product. I'm absolutely doing this. I could save $27 a day just with that one inch savings. Now, times that by a full year, that is $3,650. I'm saving just by changing my package and I never would have known that unless Helium 10 told me. So that's what you guys should do, guys, is go into your alerts. This is Platinum, this is Diamond. It doesn't matter what account you have. This is number two, because this brings you like ridiculous amounts of money. Go to your alerts page and look at the very top left where it says overview. Everybody do that right now and you guys tell me if you have anything. I hope that nobody has it here. Like it actually kind of hurts to know that I've been wasting money for this long. Very few people are right there on the border of within one inch, but, like I said, my other account absolutely had it. Take a look under overview, right under, where it says Buy Box. If it has size tier optimization alert, you're going to see it right down here in this section, all right, so take a look. Everybody's listening to this podcast. Everybody's watching this live right now watching this on YouTube. Pause this, go to your alerts page and see if you have one, and it's going to be a game changer for you guys, like that's probably the most valuable alert we've come up with in years. All right.   Bradley Sutton: So now we have come to the number one new tool or feature alert that Helium 10 has created, and that is the Listing Builder scoring system. Okay, so this is something that people have been asking us for years and I've kind of wanted Helium 10 to do ever since I was doing SEO tools for the blogs, when I used to write blogs for Helium 10 years ago, where we had a scoring system where it says based on where I use my keywords right and based on how many times I have it and what's the relevancy, uh, to the niche, um, what kind of impact it's going to have on your score right, and that really you know the higher the score. Theoretically usually it's not a hundred percent. Nobody knows the Amazon algorithm a hundred percent but it's going to give you a better chance to rank. It's going to get give you a better chance to get sales. So, for example, I just create a full listing inside of listing builder for a brand new product I haven't even launched yet, but I create it and listed, but I actually use the AI to help me create it. But now I put all of the phrases in Helium 10 Listing Builder and I can see based on the competitor performance score. This is nothing new. This is actually the same score that you have in Cerebro. It's the last column in Cerebro. But once you put your competitors now I can see, hey, which are the most important keywords for my niche that my competitors are getting sales from. And then I can see oh, shoot, I already dropped off. I was number one a few days ago when I created this listing, but now I can see my score is 194,000. And then number one in my niche is 198,000. So I still have to maybe tweak my listing a little bit more to try and up my score. I could see what all my root keywords are. You've always been able to do that in listing builder, where we show you the one word roots. Now we can show you the two word roots that are showing up, the three word roots and more. Okay, take a look down here. I can actually go to my keyword performance score and see what's going into the score. I could open up competitor comparison and take a look.   Bradley Sutton: All right, how do people have these keywords phrases in their listings, like, for example, let's look at the most important keywords, which is sorting it by competitor performance score, and I can see here here is a keyword that most people it's actually the most important coffin letterboard. Without a space between letter and board, and I can actually see wow, this product doesn't even have it in their title. They've only got it as a phrase form in their bullets. This coffin letterboard doesn't have it anywhere in their listing. So maybe this is an opportunity. Most of these competitors don't have it. Only two competitors have coffin letter board in their title. So there's an option. This is obviously not an important keyword to my niche. That's why the score is low. But coffin cooler, if I look here, not one of my competitors has coffin cooler in their listing in exact form. So now I, with just in seconds, I get I get insight into wow, if I put coffin cooler in phrase form, I'm going to be way more relevant to Amazon algorithm compared to my competitors. I can just see that at a glance. What if I want to see like, hey, what about? How am I doing on certain root phrases. How about words in my listing that have coffin? Wow, there's 27 words that were important to my niche that have the word coffin in it. How do I have it distributed? Oh, wow, look at all these keywords I don't have anywhere in my listing at all. Maybe I need to put it into my description, I need to put it in my bullet points. I mean, the list goes on and on. Guys, this Listing Builder scoring system is something a team worked on for months. I worked on the scoring part also for months. I created like over a hundred listings and I tested micro changes to make sure. Hey, is this scoring system based on what actually moves the needle for Amazon ranking? If I just put one keyword in a different place, is that going to, obviously, or is that going to instantaneously bring me to page one and get me a billion dollars for the sales? No, probably not. But these little micro changes, these are the things that give you a leg up on the competition that they're probably not doing, unless they're using Helium 10 to really see how they can optimize their listing for the Amazon algorithm, and I've been testing this. Like I told you, I'm launching four new products the last few weeks. All of this worked. Guys Like I'm just crushing my launches, getting to page one for all of my main keywords. Thanks to this.   Bradley Sutton: All right, guys, thank you so much for joining us. Hope this was helpful. Those of you who are Helium 10 Elite members and those of you who are Serious Sellers Club members you get this every week, so make sure to tune in next week. If you're Elite member and you're not getting the invites for these calls, let customer support know. And for the rest of you who are Platinum, Diamond members, you are going to get access to this monthly call sometime in August. So we'll do another one of these sometime in August with a new training tip and a new Ask Me Anything. Thank you, guys so much and have a great rest of your day. Bye-bye now.

Always Off Brand
“Amazon Dups, Oops and Dating?”

Always Off Brand

Play Episode Listen Later May 30, 2024 44:00


Sea 4 Ep 13  “Amazon Dups, Ooops  and Dating?”  5/30/2024   So Scotty O got out of the office again as he went to the Excellence in Ecommerce conference in Seattle. All the big names were there from Analytic Index, Quartile, Channel Bakers and more! Scott recorded some great stuff from the gang at Quartile, on off shore support, Amazon advertising with fun dating analogies and some other juicy nuggets on Sponsored Products and other cool Amazon Ads stuff. We talked about Amazon Canada, Philippines and how to buy a garbage can. Sounds about right for us! Summer Jubelirer, Scott Ohsman and Hayley Brucker! Always Off Brand is Ecommerce Simplified, Learn & Laugh!    QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/   Guests:  Drew Hall  LinkedIn: https://www.linkedin.com/in/-drew-hall/   Martin Zerrudo LinkedIn: https://www.linkedin.com/in/martin-zerrudo/   Cormac McCooe LinkedIn: https://www.linkedin.com/in/charles-mccooe/   Website: https://www.quartile.com/ HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.    

As It Happens from CBC Radio
Putting it in the rearview

As It Happens from CBC Radio

Play Episode Listen Later May 13, 2024 60:32


Fort Nelson fire, Amazon Canada unionization, Roger Corman obituary, Northern Afghanistan floods, Pig kidney transplant obituary, Horse export ban, GPS breakdown and more

Serious Sellers Podcast: Learn How To Sell On Amazon
#558 - Amazon Brand Building, Celebrity Partnerships & More!

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later May 4, 2024 32:40


Have you ever wondered what it takes to build a brand that thrives in the crowded e-commerce marketplace? Janelle Page, a brand-building expert, joins us today to unfold the strategies behind her success. She's the mastermind who's been turning heads with her product launches, teaming with celebrities and YouTubers to elevate brands to unprecedented levels. Janelle breaks down the art of weaving brand identity and storytelling into products that not only look good but solve real-world problems. From stylish protective eyewear to celebrity-backed health supplements, tune in to learn how Janelle's approach is revolutionizing the industry. When it comes to spreading the word about a brand, influencer marketing is the game-changer. In this episode, we dissect how to navigate through this landscape, striking genuine partnerships and leveraging platforms like TikTok and Amazon to maintain brand momentum. We get into the nitty-gritty of budgeting for influencer campaigns, the secret sauce of engaging organically with online communities, and the savvy of paid advertising to funnel traffic. Whether you've got a hefty budget to play with or you're scrappy and bootstrapping your way up, this episode is packed with actionable insights to help your brand shine. Beyond the confines of Amazon lies a vast expanse of e-commerce potential waiting to be tapped. This episode paints the transformative journey of Dolce Foglia, a brand that's soaring by mastering a clever blend of SEO and influencer marketing, with a strong B2B backbone. Janelle shares the blueprint for expanding into international marketplaces and prepping for the future of global online trade. If you're eager to discover the next chapter in your brand's story or just love a good entrepreneurial success tale, this heart-to-heart is your front-row ticket to inspiration. In episode 558 of the Serious Sellers Podcast, Bradley and Janelle discuss: 00:00 - Brand Building Strategies With Janelle 01:18 - Entrepreneurial Success and Brand Partnerships 08:36 - Influencer Marketing Strategies and Tips 15:27 - Choosing the Best Marketplaces for Launch 16:35 - Maximizing Sales With Amazon and Shopify 22:57 - Building Brands Through Storytelling 25:52 - Product Launch Strategy Without Revealing Secrets 31:34 - Expanding E-Commerce Success Beyond Amazon 31:58 - Expanding Amazon Brand Into Other Marketplaces Transcript Bradley Sutton: Today we've got Janelle back on. The show sold over 100 million dollars in her time on Amazon and other platforms, and now she's working with a lot of celebrities and YouTubers to launch their brands and she's going to share her best brand building strategies with you all today. How cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And, as we do, we start off these episodes with a serious strategy. And, as we do, we start off these episodes with a serious strategy. And one thing hope you guys know that in Helium 10, there is a full inventory management tool, and that's exactly how I am able to manage all of my accounts in just a couple of minutes a week, making sure I don't run out. I don't have too much inventory in Amazon. So if you guys want to find out more information about our inventory management, go to h10.me/inventorymanagement. And now we've got somebody who has done everything from inventory management to launching brands, to working with celebrities and whatnot. We got Janelle back. I believe this is the third time you're now on our show. Welcome back, Janelle. Janelle Hey, thank you, Bradley, it's a pleasure. I always enjoy shooting the bull with you and learning what you've been up to too. Bradley Sutton: I love it. I love it. Now. In the past, you've been on episodes. By the way, if anybody wants to check out her full backstory episode 294 and episode 401, you can hear about how she was working for companies that were doing nine figures a year on Amazon. We talked about stuff like my love for red iguana, uh, Mexican food from her, uh, salt Lake, uh, where she's at now. But we want to catch up because we haven't had you on since, like December of 2022. So you know, around that time, you were talking a lot about how you had done this crazy Shopify launch. I did $500,000 in a weekend and you were doing Kickstarter launches and stuff like that launch. I did $500,000 in a weekend and you were doing Kickstarter launches and stuff like that. So, since that time, what has been your? Janelle main things like in 2023 and now almost halfway through 2024? Wow gosh, I didn't realize it had been so long since we last talked. So last year I was saying 2023, I think I did over six or seven new brand launches and even like brand new brands and also new products, and they were all six to seven figure launches Shopify, and then we moved to Amazon. I've been partnering with YouTube, YouTube celebrities I guess we call them YouTubers and celebrities to build products and brands and that's what I've been doing. So I mean we could probably include links to a lot of those products or whatever would be the easiest way if people wanted to go check them out. But we did a power tool line Athena power tools. We've done more products with Matt's off road recovery If anyone's familiar with that YouTuber super, super fun channel. We did shop shades with John Malecki. He's an incredible carpenter, woodworker. Janelle He does like live edge furniture and those river tables We've launched these totally sexy like protective eyewear, personal protective eyewear Cause, like you know, safe is sexy and usually like the if you think about traditionally eyewear, like for people who are in the woodworking industry, they're like ugly, they're hideous, they're these big plastic goggles and nobody wears them. So you know, he even noticed in his own shop, like my people aren't wearing their protective eyewear. Heck, I don't even want to wear my protective eyewear. It was kind of a thing. So he came to me with this idea like I want to make, like you know, the Oakley or like the sexy shop shade. Janelle So maybe we'll throw some links because these products they turned out beautiful, the branding which you know I kind of love. That's why I'm seeing I want to make it super sexy. Super was a. Oh, Dr. Eckberg, we launched his supplement line, did incredible. So you've XCS. So I'll throw those links, cause I always think it's so helpful for people to see. I think when you you do a killer launch, you gotta have a killer video, you gotta have a great brand, the look and feel, the storytelling, and if they just go to my landing pages and check it out, I think maybe they'll get some ideas for their brands. Bradley Sutton: Okay, Now you know you're talking about brand building. That's actually part of your module that you recently recorded for the new Freedom Ticket 4.0. Anybody who's a Helium 10 member can go get that module. But what were some of the main points from there as far as brand building, and why do you think it's probably more important than ever before here in 2024 to talk about this subject? Janelle Yeah, definitely go check out the module, but for me, that's the only way I know how to build and sell brands. Is I build a brand Like I didn't come to Amazon, the traditional way that some people, like they use tools to look up, like what the top selling products are and they try to enter into, you know, the market and create something that already has search, demand, the customer and like thinking about, like a problem that I have. Or when I partner with, like, say, a celebrity or YouTuber, there's usually, like I was just saying with John, a problem that he wants to solve, like hey, man, I don't want to wear my personal protective eyewear because it's hot, ugly and I can't see through it and it's there's. I look like a goon and I'm on YouTube trying to look cool, so I don't want to wear this, so that's want to solve. I always tell someone if you've got a problem that you want solved, there's a chance that there's a lot of people like you out there that also want to solve that problem, and so that's how I approach a brand. Janelle Building a brand is first, let's solve a problem for a person, and I keep that person in mind Because then when you're trying to think well, which product should I launch next? It's like well, what other problems does a person a carpenter or woodworker have that I can solve? Because John is the avatar. He's intimately acquainted with all the frustrations or the opportunities within the realm of a serious or even just a hobbyist woodworker, and so you know the next product he starts talking about that he gets passionate about. He's like man, I want like a pocket chisel. You know like, yeah, you have like pocket knives that like you know like a switchblade or things like that, like guys like tools, it's like a power tool. But this is like not a power tool, it's like a cool like. Can you imagine having when you're doing woodworking, like a chisel is just kind of like a boring tool, but it's actually something they use a lot when you're doing like live edge type furniture work. So why not make a pocket ch almost like a switchblade? That becomes super cool and fun that people would geek out about. If you're a woodworker, you know, and so you have this ability to start creating stories and products to serve that person that you can geek out about. Janelle I just got off a console I was doing with a client that they own. Basically they're a wholesaler of ATV parts. You know the side-by-sides stuff like Polaris, St. Polaris, Hondas and stuff and they were asking for brand help because they're like we just feel like we're just hawking wares all day long. We really want to be a brand. So I spent the hour talking to them like how could this I haven't said the client name, but how could you become like the Tesla in the side-by-side space? That's what they want to be. They want to be the premium go-to innovation, like if, if you are into ATVs, this is the brand for you, because they have everything and anything under the sun and the way that they teach and educate and innovate is going to be, you know, heads up, shoulders above everybody else, instead of just selling a bunch of parts on Amazon or on their website. Janelle So that's what we're working to create. What's the story going to be? You know how do we convey that in our messaging. What's the look and feel like, who is our avatar? So we spent the whole time fleshing that out and you know they're excited now. Now they have a very clear direction on what type of content they're going to create, what type of ads, like messaging, to attract that ideal customer. And also we created a product roadmap for them. Like, where do we go next with our line extensions that will best serve this person that we now have in mind with everything that we do in our brand? So we create this movement kind of a thing. Bradley Sutton: You've talked about working with YouTubers, celebrities and stuff, and obviously I think when people come with that personal brand awareness, it's a leg up on the competitions. You've already got a bunch of raving fans and it doesn't necessarily have to be celebrities. Everybody might have some kind of specialty. I used to do the Zumba stuff and so I had probably a following on YouTube and stuff, and so that would have been something where, first of all, just like you said, I would have known the pain points that maybe other Zumba instructors had or people dancing Zumba, and then I already had the initial following. So I always think that if somebody does have something, yes, you should double down. Bradley Sutton: That being said, let's flip the switch. You know I'm sure you have clients who are not celebrities, so they're not YouTubers, they're not famous. So how do you and that's actually most of our listeners, you know potentially might not have a following? So if I'm just you know, joe entrepreneur, sally entrepreneur sitting out there listening to this podcast, how can I do what you just said? But where I kind of maybe don't have that headstart on the audience and the people who know me, etc. Janelle Love it? That's a great question. So, like there's people that you can hire that do this right and you can do it yourself. You can reinvent the wheel Like I have a vast network now. So when I am working with clients I usually will just be like hey, here's my guy that will build your influencer marketing program in-house. Like we're going to use him, like I have options, like we can do the training we can. I can show you how we've built it out and you know you can do this. Or I can bring in this guy and he will do it in three months and it's this amount of investment and you will have like a fully flown, blown out, like gifting program, influencer marketing program which, honestly today, like it's the fastest way to grow a brand like influencer marketing. So if you don't have the audience, you aren't the influence and you don't partner with one, you've got to build out an influencer program and you know there's a lot of people that take oh, do you use, join brands or use. You know like, uh, drawing a blank on all the 50,000 I've used over the years, but really it's, there's so many softwares now you can use and to have someone in house all day long just reaching out and doing gifting and getting influencer content Cause the thing with the influencer marketing why it's so beautiful is not only do you get these people posting on your behalf about your product, but they also create content for you that you can amplify. With paid, you can run ads behind it. That's the best type of content and the highest converting ad material that you're going to get is content from actual people using your products and talking about what they love about it Social proof built right in. So brands I think that everyone knows that that's what you need to do now to like generate traffic, generate brand awareness. Janelle And Amazon, to me, is like this ecosystem. I always think like, think of a wheel right, and there's all these different sales channels and Amazon is just one spoke in that wheel. It's a very important spoke, but your website's a spoke. You know Walmart.com is a spoke. You've got retail. You've got affiliates. You've got I mean how many other places that you sell? I don't know. Janelle I've sold on so many different marketplaces Temu, you know, TikTok shop. There's so many spokes now and I don't like to have just one that I rely on. All of these make my wheel run true, right and spin like a flywheel and I can get speed. So when I think about that, with influencer marketing, anytime we build out this influencer wheelhouse, which we need, or influencer marketing program, they're going to be driving sales on Amazon website Temu, TikTok. It doesn't matter, I am I am sales channel agnostic. What I'm doing primarily when I build a brand is I'm creating desire, demand and a movement so people can buy wherever they want to buy. Okay, so influencer marketing today is just. It's just how we market best. It's how I do it. It's been very successful. Bradley Sutton: Let's say I don't have that huge of a budget. Is TikTok the most economical way to find potential influencers? Or should I go use one of those services? Janelle Yeah, yeah, yeah. So Instagram, YouTube, TikTok, all those Influencers are on a lot of different platforms. I really like having a well diversified like just how I diversify in my investments. Yeah, have influencers on all types of platforms, but how to go find them? I mean, you're going to need to have. I say, if you want to launch a brand, you're going to need to have a budget to give away product or get product in people's hands, like you should plan on that. That's why sometimes you know, I see all these gurus on you know whatever YouTube or in my feed running ads saying you can make millions. You know, starting an Amazon business and you know, with only $2,000 investment and I'm just like man, that's so not true. You need money to get the product and the development and you've got to buy inventory, and then you're going to have a budget to give product, you and you've got to buy inventory and then you're going to have a budget to give product. You know, get product in people's hands to get some feedback or just some traction, or you've got to pay for it. You have to generate sales somehow. You have to generate awareness somehow. That's paid or that's organic or you can use your time. I do want to suggest and I have done this the scrappy way because I have more money than time now I will short circuit things by paying ads. It's the fastest way to generate traffic. Buy it right. If you don't, if you have more time than you have money, then there's organic strategies that work incredibly well. Janelle I mean 10 years ago, how I built my brands, when I had no influencer marketing strategy and I had no celebrities. I was partnering with is. I was literally in Facebook communities, on Reddit, and I was posting in communities that had people like me. I knew where my avatar was. So, like, let's just say, right now I'm working on that celebrity line with the Huffs they're dancers, right, let's pretend that I didn't have celebrities. But I wanted to create a supplement line for artistic athletes or dancers. I would be on every subreddit right now that has, you know, artistic athletes or dancers in their hip hop. Um, you know Zumba, like you said, salsa, cha-cha, tango, and I'd be talking about my product and what I've developed and what I'm working on. I'd start just from conception, taking them through that whole journey. I think there's been some great books written over the years, like show your work. Um, you know, build out loud, like taking them along on the journey, getting feedback the whole way, so that I start building that audience right. And then also Facebook. There's groups. There's so many Facebook groups about dancing. Janelle Right now I'm working with a brand that does flavoring right, and so we're in every group that has a baker's, confectioner's, like coffee makers anyone that's like would use flavoring we're in there. We're asking questions all the time about a new flavor we're developing, wondering if anyone has any. You know new flavors they want developed. We ask them about pricing. We ask them about bundles and people are like, oh, you can't make sales. You know posts in those groups where you get kicked out. I'm like, yeah, don't make sales posts. Get in there and ask questions, like I'm just doing. I'm like literally just put together what I call a Mother's Day bundle and I wanted to ask the group what would you pay, you know, for these products if I put them in a Mother's Day bundle? Like what would be the discount that you think would be like motivating you know to grab this and are these the three flavors that you think most mothers would like, based on, you know, the flavors that we offer? That post gets through all day long and I have all these people telling me what they think I should add, you know, for my mother's day, or the essential baking, you know, um, flavors that should be included in the bundle. You can just kind of be strategic. I think people are so like intellectually lazy or they're just looking for excuses to not have to do something. They're like, oh, that doesn't work. I'm like man, you're pathetic, like you couldn't figure out how to make that work. Like you know, just put a little elbow grease into that. So much free traffic. So now I don't do that anymore with my time, but it's one of the first hires I make is a VA. That's just my organic poster in these, in these forums, adding value. They're in there answering questions. Janelle The thing about you guys I think Helium 10 did this so well originally, um, and you still do it. You're in these Amazon groups and even in your own groups that you've cultivated on Facebook, answering questions. When somebody asks a question, you could count on Bradley answering it. I know you're not maybe doing that anymore, but you have people doing it. That's huge for the brand Any business. You can build a business like that in any industry. When I just built my marketing company. That's what I was doing. I was in chamber of commerce, answering posts, answering questions. I literally helped a guy I was dating. He was an electrician and he was like I don't have a lot of business. I'm like dude, get on Facebook in your county and every little like real estate group anyone that asks an electrical question you have someone that is just chiming in and answering and adding value, like you will have so much business coming out your eyeballs. It works, so just get in there and start organically drumming up your business if you don't have a lot of money but you have more time. Bradley Sutton: You know, let's say I'm going ahead and I'm going to push forward with this plan. You know, supplements, the supplements that you've done, the other products that you've been doing. What are your main marketplaces? You're starting off, you know, like you said, there's like 20 marketplaces probably nowadays. You know even Target now, you know, is starting something. Obviously, there's Walmart, there's TikTok shop, there's eBay, Esty, amazon, you know, like Shopify, WooCommerce, whatever. Do you have like a set, two or three that you suggest launching on, because it sounds like, unless I'm mistaken here, that you rarely do something that's exclusively Amazon or exclusively one marketplace. So what are like your two, three, four go-to marketplaces for somebody to start? Janelle Okay, perfect, yeah, so if it's a celebrity launch or YouTube or someone with an audience already like and I know I'm going to do six figures or a million dollars, it's like it's always Shopify, cause, like we control the audience, we have a list or we have a channel like a platform we're going to be posting on. We're going to control that flow of traffic, and the best place to do that is on your own website. So we drive them to Shopify. I've done Kickstarters. I do have strategies for Kickstarters that I will talk about maybe some other time. Just send them to your website. Shopify now allows pre-sales too. So even if you're like nervous, you don't know, like, will I get enough funding or I want to pre-sell it, you can do a pre-sell. The shop shades that I'll maybe include a link to that was all a pre-sell that we did. You know, we didn't know, like, how many units we'd want to initially order, how much interest there would be, but like, yeah, we, we blew it out of the water. So Shopify is number one. If, even if you didn't, if you didn't have any audience at all, then I'd probably say launch on Amazon, right, because you're going to steal keyword traffic. You're going to be like, basically, take the hotdog stand and instead of sitting it in your cul-de-sac where nobody's at, you're going to go to the state fair and put your hot dog stand out. You're going to sell a lot more stuff. So, even with celebrity launches, if you do Shopify, you know whatever or influencer, you have an audience. It's definitely Shopify or whatever. Your own website, I don't care if it's WordPress, but I really just love Shopify now because I just know, like the suite of apps that I need to install for everything, for optimization and you know, increasing average order value and my ATV, and you know I just have my little toolbox for high converting. You know Shopify sites, but I know some people like a WordPress site, fine, but go to Amazon for sure. Like we list everything on Amazon because there's just still a subset of people that want to buy everything on Amazon. It's just so easy for them. You know, and we call those Halo sales. Even with my celebrities and my YouTube launches, we still have a large portion of people that will go over to Amazon, even though it's not listed yet, and you can see that in Helium 10, you can see the branded search. Janelle So when I launched Euvexia that's a brand, new brand. Nobody had heard of it. This is Dr Sten. You know he has a pretty large following, like a couple million, on YouTube. They went and we see all of a sudden Helium 10, Euvexia has searches like overnight shooting up right. So we created that brand demand and you know we weren't on amazon yet because we didn't have products shipped in there. We just launched on our website. So, yeah, we probably lost some sales, people who wanted to buy it on amazon. Maybe you can say well, maybe everyone who wanted it actually ended up buying on your, on your site. But I I do believe a lot of people won't buy on a website. They're just like, especially the older generation they don't want to put their credit card in, they don't want to have another password, they have to whatever. So I just think you're silly to not list on Amazon and I have strategies that you know. We have one of my very large brands. We will hold back certain products that we don't list on Amazon because we still want that consumer to come to our website ultimately, so that we can capture their information, we can pixel them, we can remarket to them and so some of our best used or like our limited editions won't ever go on Amazon because people have to go buy that on our website. So there's different strategies you can use, but just make sure the halo sales that you will get on Amazon especially as you incorporate influencer marketing, you start doing paid media, even you know, creating some organic like where you're blogging or you're doing YouTube and you're just driving your own traffic You'll have people that will still go to the Amazon looking for your product, that halo sales, and you want to be there to capture it. So, website, amazon those are the top two. If you didn't do anything else, you'd probably be just great. You're probably capturing 80% of the market. Janelle I then will usually move to other Amazon places. First I'll go to Walmart.com. Usually it just depends A lot of my brands because we're in the beauty space. We can't be on Walmart if we also want to be in Ulta or Sephora, so we have to keep that in mind. So Walmart.com is not always where I can go, but I do like to go to Walmart.com if I can. And then it's expanding. Amazon Canada, amazon UK those are my order that I go to. I haven't played around with many other marketplaces. I know it seems that everyone starts being like oh, you should do Amazon India, and there's Amazon Japan. I tried a couple of those. It was very minimal return. I'm not saying it won't ever work, but for me right now no, I don't have anyone on Brazil, Japan, so yeah. Bradley Sutton: You mentioned Shopify being the first place to go, so obviously the beauty about Amazon is it's got that existing traffic Shopify you won, remember, I think before I was even a Amazon. Janelle I don't want to say, I don't want to refer to myself as an. Bradley Sutton: Amazon guru. Janelle People always call me Amazon guru, but before Amazon was like a big thing that I spent a lot of time teaching people how to do well, Um, YouTube was my thing and I still love YouTube. I still do. Uh, in fact, today I do a consult for YouTube channel strategy. I've done a lot, built a lot of channels and brands on YouTube and I think YouTube is one of the greatest ways to drive traffic. And same thing with blogging. You do that with content articles you can write. So a strong SEO strategy where you're bringing in traffic to your website. So I'm a I'm a big content creation junkie because it works. So people will say, oh, I mean, I tried YouTube. I didn't get any traffic. I'm like you have to understand YouTube is an algorithm, just like Amazon, and you know how. Helium 10 has great courses teaching you how to understand the A9 algorithm. YouTube has the exact same thing. There's courses. I have courses and we teach, we consult. There's lots of people out there that do that and teach you how to build a YouTube strategy to drive traffic to wherever you want them to go. Strategy to drive traffic to wherever you want them to go. Usually it's your website and a lot of that YouTube strategy also will carry over to Halo sales on Amazon. So that's probably my favorite way influencer marketing and content creation, your own content creation. The brand should always be creating content and educating to drive sales. That's how you control your destiny. You add value. You teach people why they should use your product. You help them solve their problems. You help them scratch their itch. You become the go to person and the trusted brand in your, in your space. Bradley Sutton: You know you mentioned some steps as far as finding that, these pain points and stuff. You know going into Reddit and going into Facebook groups, but but talk more about your process before your, before the actual product is made. You know, like you know, are you doing a lot of samples? Are you just getting some? You know like 20 samples and actually testing it in the market. Are you just deciding that on your own? Are you getting focus groups, like? What's your entire process about? That goes from, hey, finding that initial pain point to validating it and then all the way up to actually having a product. Janelle Yeah, yeah, yeah. This is funny because I don't do. I mean I do now because I understand the value of creating the story, but I guess I've been in marketing long enough that I know the power of a story and a story well told. So I always just say story, sell right. And so I guess I know that I can tell a story that will be compelling. And when I first started, my very first brand was a toy brand and I just knew I would crush it because the story was like kids were sitting around on their iPads and playing video games all day. And this was like in 2014, when everyone's like there was no e-sports team, there wasn't kids making millions of dollars, you know, playing video games. It was like grandma and mom were so, so, deathly concerned that their kids were all going to have their brains turned to mush. And so I create this kick fire classics brand line and the whole story is just going to be like good old fashioned fun get your kids off their butts and outside of playing. And I knew that if I ran ads in front of every mom and grandma about these classic toys, that they could get Johnny to get them off the iPad and you get outside, you know, flying a kite or playing with juggling balls or you know the Diablo, it would sell. It was just I didn't need to do market validation that that that whole sentiment existed. I was a mom and I hung out with moms and they were all having the same, you know, battle cry of like our kids are, you know, they don't know how to get outside and have fun. So that that was. I launched the brand, I told that story and it crushed, you know. Janelle And then my second brand was a weight loss supplement and I'm like I understand, as a woman living in America, like everyone wants to be thin, you know, and you have to bust your butt to stay thin and and if you can create a weight loss, a meal replacement weight loss shake that tastes good, that helps people lose weight, and you tell that story and you have, you know, results, it's going to sell. So I guess I don't really ever go into a market. I've never. Even now I'm like right now, with this celebrity supplement, like we have created the whole product line, the core four. We're doing a stack right and I work with Derek and Julianne Huff who are these beautiful artistic athletes and they're very well known in the space. I think that's easy because they have followers and they're going to, no matter what they say. You know, we could probably one of our investors is like you could just, you know, bottle dog poop and put it in a bottle and people would buy it. And that's not what we want to do. But you know that's how well-known they are and trusted in the space. But I really don't even think we had to validate anything, but because I understand the power of story and I want to build a movement and a community. Janelle I am getting people involved, I am getting their audience to. You know, we are doing what we call a pilot run, which is not everybody does. It's kind of more expensive, it's unheard of but and I wouldn't say unheard of a lot of people it's heard of but people don't do it because the extra time and cost. I want to do it as part of the story, because Derek and Julianne, this works for them. But I want to get it into the hands of their top dancers, like Derek's on tour right now and he's got, you know, he's like 50 to 100 dancers with him. What if I can get all of them using this right now and giving us feedback. You know that's going to create content, that's going to create story and I just want, on tour for the media, to see all of his dancers backstage pouring their little powder packets from the foil and being like what is this stuff that everyone's taking? It's kind of creating that curiosity and building hype. Janelle So I'm doing this strategically for my own PR, but I don't need to do this, but I want to to make the story better, if that makes sense. It's like, uh, Paulo Acosta, who does you know his secret juice? And he has that bottle and he has secret juice written on the outside. If you don't know who he is, he's a UFC fighter. Just Google it. He drinks that and everyone wants to know what the hell is in that juice that he's drinking. It's brilliant. It creates such a stir and you know what it's like. We're going to go launch him a supplement drink and then everyone's going to know what was in that dang bottle, right? So that's the thought behind a product launch. When you can build that, everyone's kind of excited. They know you've been working on something. I started posting and teasing out content with Derek and Julianne just on my own socials and they're teasing it out and that's going to be a part of the huge buildup to the launch. If you have an audience, that works great. If you don't have an audience, this also works really well to build the audience as you go along, because people want to be a part of something and feel like they're helping create this product. Bradley Sutton: What is just some other, just general strategy Can be about anything you want to talk about. That that, hey, our audience could probably learn a thing or two from your experience. Janelle Gosh, you know, sometimes we I really enjoyed your session that you did at BDSS. It was more like life stuff. I think sometimes we all talking about you know business, business and you you talked about your like near death experience. I'm going to say near-death you died. You literally died and got brought back to life, right. So I think, just like the longer and maybe this happens as we get older, like we're more generative, we start thinking about, like what kind of legacy do I want to leave? Like I know, like earlier, when I was in the grind, I mean I was a single mom with four kids under the age of five, like hustling, working like four or five jobs, like I had to bust my ass to get where I am Right. And now I feel like I'm really just so blessed or lucky or I mean whatever it is. Janelle I've been very fortunate in my career. I play a lot of pickleball, I get to travel the world, I spend a lot of time with kids, I work with incredible brands, incredible people and I think, just remembering that, you know what like there's, I don't know, you do have to pay the dues, you have to work hard, but we're doing it all for a reason. There can be joy. I've always been happy. I can look back in every phase and it's not like I was like man. That period of my life sucked. It was like that building was super incredible, and to be where I am now and to look back it even makes it such an even more happy memory. To be like I busted my ass and I'm here now and it was all worth it and I love what I'm doing. I even love the hard part shoveling manure in the trenches and so I just maybe reminding people that, like, remember why you're doing it and if you're not enjoying the doing of it, when you get to where you're trying to go, it won't be all of a sudden beautiful, like there has to be that magic along the way. I don't know. Janelle I just think if you wake up too many days in a row thinking that I don't want to do this, like you're not doing the right thing, and then I don't know what comes next, I don't know if there's another life and I mean I just want to be able to say this life I lived my best life and so Whatever that means to you. Maybe just take a moment to look at your life and how you're living. Is this your best life and are there any changes that you need to make? Because you almost didn't have a second chance. You know, and it was over and I think you have a new perspective. I have a new perspective. I lost a lot of people I love just in the last few years to cancer. They died young and I'm so grateful I'm alive and I don't take that for granted every day. I'm just like it is a gift and I just I love making money. Bradley Sutton: Always got to remember the more important things. You know like, like we, sometimes we can get caught up in the whole business and an entrepreneurial journey and stuff and we forget about what really what really matters at the end of the day. So that's a good, good advice. I like that. Janelle Favorite end of the day. So that's a good um, yeah, good advice. I like that favorite helium 10 tool. I'm like magnet. I'm just like. The keyword research tool for me is just like I go look up all the time. I think this is the one I use the most and all my employees is like did you do the keyword research? Like what does it look like? And you get ideas too. Like when I'm doing keyword research, I can see like whoa, this is a good product extension. Like you know, in the search, in the search results, when I see like like the other day I was doing you know, with Glamnetic, we're doing some press on nail launches, and I was just like, oh, like, people are looking, they're calling them false nails. Like I never really even heard of that, you know word. I thought it was press on nails or fake nails, but false nails. So I just think it's a, it's a treasure trove, not only to you can get product ideas from there. And it's like, okay, well, I'm going to do a whole new line. That's like optimized for faults, that whole word Cause there's like hundreds of thousands of searches that can, you know, aggregate on that right there. So I think it's important. Bradley Sutton: You know, you mentioned, uh, you know so many different, different things that you've been working on. How can people, maybe you know, find you on the interwebs out there or see a couple of these projects you're working on, either in social or just websites out there? Uh, throughout some, websites. 0:30:23 - Janelle Okay, so janellepage.com is is my website, and then there's also on that website you'll see like I probably should update it, but there's a lot of projects I've worked on on that website. So it's j-a-n-e-l-l-e-p-a-g-e like a page in the book.com. You can go there and then, like shopshades.com. Euvexia is E-U-V-E-X-I-Acom. Athena Power Tools let's see Vital Kind. We don't have our website up yet, but in a couple months you'll be able to see Derek and Julianne's brand that we'll be launching, working right now with some really big pickleball pros. We're launching a pickleball line, so that'll be exciting. Don't have the name yet, the name yet, but I'll start posting about that as we develop it. We have our kickoff meeting on Monday. Um, I don't know if we put anything in the notes. Oh, matt's off-road recovery. You can check out that. Robbylayton.com, um, oh, m1 motorsports that's our motorcycle line. Glamnetics a great line, gee, is that. Is that good enough or they can all be like that's good, that's great stuff. Bradley Sutton: I'm sure people get to be able to get some ideas and take a look at what you've been working on. Janelle That one's a hard one to spell, but that one and flavor frenzy. They're beautiful Cause they were originally Amazon brands that didn't have a clue about DTC and I helped them build out their DTC strategy and we're crushing and B2B, so we built out that whole thing. So Dolce Foglia is like D O L C E Foglia is F O G L I A com, and you will see the beautiful website we've built. Just think how fun because if these if a lot of the listeners are Amazon only brands, I want them to see like what you can do. They went from Amazon. Now they have a true e-commerce where we have full build out of like SEO strategy and influencer marketing and we built out the B2B side. It'll link you over to their B2B flavor frenzy and maybe just get you excited about the potential. Let's was like literally just an Amazon brand that's now crushing on all different platforms and we're moving into like Temu and all these other different I guess I didn't talk about any of those Like a lot of other countries have marketplaces that are like bigger than Amazon, as we start to list there. Bradley Sutton: So that's maybe something we can see in a year when we have you back on the show and see how those marketplaces are doing. I know a lot of them are making a lot of noise out there, so it'll be interesting, all right. Well, Janelle, thank you so much for joining us. It's always a pleasure to have you on the show and look forward to where we can hang out in person soon. Janelle Awesome Thanks, Bradley.

Serious Sellers Podcast: Learn How To Sell On Amazon
Helium 10 Buzz 4/25/24: Amazon Grocery Update | Youtube Shopping | Amazon Clothing

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Apr 25, 2024 18:37


n. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. How YouTube Shopping is upping its social commerce competition with TikTok https://www.modernretail.co/technology/how-youtube-shopping-is-upping-its-social-commerce-competition-with-tiktok/ Online Shoppers Are Starting to See Amazon as a Fashion Destination https://www.pymnts.com/news/retail/2024/online-shoppers-are-starting-to-see-amazon-as-a-fashion-destination/ TikTok won't dial back on TikTok Shop content, but it may not matter for time spent https://www.emarketer.com/content/tiktok-won-t-dial-back-on-tiktok-shop-content-may-not-matter-time-spent Amazon ends California drone deliveries https://techcrunch.com/2024/04/22/amazon-ends-california-drone-deliveries/ Strap in for a gear shift with Helium 10's groundbreaking new features aimed at elevating your Amazon selling game. Bradley talked about the Inventory Management overhaul that's set to streamline your operations, whether you're balancing SKUs or toggling between FBA and FBM. Unravel the mysteries of Amazon marketplace SEO with the latest in keyword ranking analytics, and plunge into the Customer Behavior Dashboard that's a lot of actionable insights. Plus, for the data-driven dynamos, Black Box Brand Analytics is now within arm's reach for Platinum members. And, because knowledge is power, I'll guide you through Black Box's freshest training videos that are sure to sharpen your competitive edge in Amazon product research in 2024. Lastly, in our Pro Training Tip of this week, Bradley discusses the feature inside Helium 10 that is most slept on. Listen/watch now to learn what it is and transform your approach with these cutting-edge tools and strategies! Thanks for tuning into this episode of the Helium 10 Weekly Buzz. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - Youtube Shopping 02:26 - Amazon Grocery 04:26 - Amazon Clothing Gains 05:51 - TikTok Shop Usage 07:02 - Amazon Brazil 07:40 - Drone Deliveries 08:23 - Helium 10 Elite Workshop In Madrid, Spain 08:54 - Helium 10 New Feature Alerts 15:18 - Pro Training Tip: The Most Slept-On Helium 10 Feature Transcript Bradley Sutton: YouTube shopping updates. Amazon launches new grocery delivery service. Amazon fashion is on the rise. This and more stories on today's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the goings on in the Amazon, Walmart, e-commerce world. We give you training tips of the week and we also let you know what new Helium 10 features are available. That'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. Bradley Sutton: Just like a few articles, a handful of articles today, but wanted to bring out what I thought might be interesting to you. Our first one is actually from Modern Retail and it's entitled how YouTube Shopping is Upping Its Social Commerce Competition with TikTok. Now YouTube Shopping. You might not have heard of this article it's actually a couple weeks old already, but just wanted to highlight it because we didn't highlight it last week. There wasn't enough room but it's talking about updates to the YouTube shopping feature, especially in regards to what's going on with influencers, content creators and the ability to monetize their channels. You know, I think Amazon and other platforms are definitely seeing how successful TikTok shop has been in. And now in YouTube shopping there's an affiliate hub that gives creators access to more than 300 of YouTube's partner brands, like Target, Alta and Adidas. So this is not some TikTok shop killer. The fact that it's only available at 300 partner brands means, you know, obviously this is not something that would affect third-party sellers yet, but it's just interesting to see where the space is going when it comes to social commerce and influencer marketing. I think this is definitely going to increase and your success, or your sales on Amazon, is going to partly be tied to how well can you get affiliates, influencers, to promote your product effectively. And, of course, obviously the perennial question is all this costs money. Cost percentage here, percentage there you know they want, you know affiliates want to make money. Where are you going to find these percentages in order to stay profitable? But interesting to see YouTube now kind of I don't want to say jumping on the TikTok bandwagon, but maybe moving towards that direction. Bradley Sutton: Another Amazon update is from Amazon itself. It says Amazon's new grocery delivery subscription offers big savings to Prime members and EBT customers. So what is this Basically? Now, hey, prime members, or if you have an EBT card, you can get a monthly subscription with unlimited grocery delivery if you get orders from over $35. And this is from Whole Foods, amazon Fresh, other local grocery specialty retailers, and it says this is a benefit that pays for itself with one delivery order per month. I'm not sure what that's based off of. Maybe based on the old fees that Amazon would charge for delivery. Bradley Sutton: I don't know, I don't use Amazon delivery, but you know, honestly, maybe I will. You know I've used like Instacart and stuff for things, but I might check this out. This is why I'm bringing it up. Anything that increases value to Amazon Prime members and gets more people on the app, I think is something that should be interest to sellers. Now this charge is going to be $9.99 for Prime members to subscription and this actually includes, says one hour delivery windows at no extra cost in some locations and 30 minute pickup orders. There's there's recurring reservations for a weekly grocery order we mentioned before, unlimited delivery on $35 orders and plus from local grocery and retailers such as Cardenas Markets, save Marts, Bartell Drugs, rite Aid. Rite Aid Wait a minute. Does that mean I get Thrifty's ice cream with my Amazon Prime? Okay, all right, say less Amazon Thrifty's ice cream in 30 minutes. I will take that, but anyways, it's going to be available in 3,500 cities, and so it might be something to look at. I don't think a lot of us are selling products that are in grocery stores, so that's not the advantage here. But again, the advantage is does this make Amazon Prime members more sticky? Does it add more Amazon Prime members? I see like there's this battle going on between Walmart and Amazon as far as grocery deliveries, right? Bradley Sutton: Next article is from payments.com. It's entitled online shoppers are starting to see Amazon as a fashion destination. I thought this was interesting, because if you weren't looking at the numbers and somebody were just to ask you hey, what do you think's going on with Amazon's market share in the clothing industry, maybe you might think it's going down because of, you know, last year, sheen and teaming with all these low cost alternatives, right, you know, I've been saying for a while I don't yet see those websites as huge threats to Amazon, but, interestingly enough, you know, amazon's market share in clothing for online sales is increasing All right. For the first time ever it actually rose to over 50%. It rose up from 47.9% the previous quarter. So it's interesting. This website shows a chart going back all these quarters, the last few years, about Amazon's market share of e-commerce spending. And you know the low one would be health and personal care. I was kind of surprised. You know only 6.6% but it's still up. You see here the clothing and apparel 51%. Last year it was 47%. Sporting goods, hobby, music and book 85%. Amazon has a market share there. But pretty much all of these main categories Amazon is increasing quarter over quarter, year over year as far as what its market share percentage is. Bradley Sutton: The next article is from emarketer.com and it's entitled TikTok won't dial back on TikTok shop content. But it may not matter for time spent. You know we've been hearing these comments and articles about TikTok users regular TikTok users upset with all the TikTok shop content. But this is interesting. They did this survey here and it says yes, nearly two-thirds 62% of US TikTok users notice a change in shopping-related content in the six months. However, almost all 91% of respondents who noticed that change said their TikTok usage either rose or remained unchanged, with 70% reporting an increase. So you know some people might have been scared that. Oh, maybe you know. Or the ones that are like really successful in TikTok shop is oh, I see all these articles about TikTok users being upset with all the shopping stuff. Maybe they're going to dial back how much they promote TikTok shopping. But if this survey matches what TikTok has seen, I would say no, because there is no sign that people are kind of like dialing back their TikTok uses because they're getting frustrated with the TikTok shop stuff. Bradley Sutton: Next article from Amazon Seller Central itself. Just another reminder. This came out a couple of days ago. It says eligible North American unified accounts can now expand to Brazil. All right, so if you've got a North American Brazil unified account, you can switch back and forth between Amazon Canada, Mexico, us and Brazil. Now to list products there. Don't forget Helium 10 fully supports Amazon Brazil, all the main tools, chrome extension, Black Box, Cerebro, et cetera. So it would definitely be something to look into if you have not optimized your listing for Amazon Brazil. Bradley Sutton: Next article is from TechCrunch. It says Amazon ends California drone deliveries. All right, this wasn't some massive, massive thing. It was one city in California. They were doing testing in addition to their one city in Texas that they were doing testing for deliveries of products, of drones. It was in this Leckford California. I live in California. I've never heard of Leckford California, but anyways, they're not doing it there anymore, it's going to be in Texas and now they're going to open it up in a city in Arizona. What this means I don't know, but we've literally been reporting about drone delivery for like four years and the fact that it's only in one city in California now zero cities doesn't look like drone delivery is going to be some massive thing anytime soon. All right, that's it for the news this week. Don't forget, if you have not signed up yet and you're living in Europe or want to go to Europe for a couple days, hang out with me, hang out with Kerry, hang out with amazing speakers and about 100 other Amazon sellers. Make sure to join our Helium 10, first ever event in Spain. It's going to be in Madrid May 28th. Going to be an amazing lineup of speakers, h10.me/elitespain. If you want to get tickets, h10.me/elitespain. Don't miss it. Bradley Sutton: Let's get into the Helium 10 New Feature Alerts. All right, we had four last week. I thought that was a lot. We got five this week, all right. So, as usual, helium 10 cranking out the new features. The very first one is an inventory management. So an inventory management had kind of like a big refresh as far as the interface. But a couple things I want to call out is you can now see things at the ASIN level and at the SKU level. Now this is important for those of you who especially those of you doing furniture or other larger products, where maybe you have two SKUs per ASIN. Right, you've got an FBM SKU and FBA SKU, or maybe, for whatever reason, you had two of the same or two of the same ASIN, but two different SKUs of the same match type, just because maybe you updated some packaging or something like that and you would want your inventory velocity to be based at the ASIN level, not necessarily the SKU level, because that's what you order on. So now you're going to be able to do that. You can just toggle back and forth between ASIN and SKU. Again, for those of you who do FBM and FBA, use this filter and then toggle between if something is FBA and something is Fm. As far as what you're at the skew level is going on. We can now toggle based on the selling type that it is. So take a look at inventory management guys. It has a completely new UI here. Don't forget, last month we had uh features such as EU. You know inventory management now works for EU as well as multi-warehouse, like if you use multiple third-party warehouses. Uh, inventory management can take that into consideration. Uh, next update here is in listing builder really a quick and easy one, uh. If you go into listing builder now on the main page, if you're using the new listing builder scoring system, you are going to be able to see your keyword rank All right, your keyword ranking for based on the scoring, and your keyword performance score All right. So your keyword performance score is right here, so you can see when it's updated and also see if maybe you've lost some ground as far as SEO goes on your listings. Bradley Sutton: Next Helium 10 update is for supercharged customers and in your customer intelligence tool all right. In your customer intelligence tool, which is right here on your main dashboard Now, you're going to be able to see purchase behavior. You're going to have a purchase behavior dashboard so you're going to be able to see from your own brands and products. What sequence are people ordering your products in? All, right, like, hey, they're first ordering the pink coffin shelf and then they order more pink coffin shelves. Or maybe they first order a bat shaped shelf and then they order a coffin shelf. Right, you're going to see the sequential things. Like, for example, my number one multiple in Project X, my number one multiple order is how people order one of my stackable egg racks right, the top one and then they order the bottom rack. You know, makes sense, they can stack ones up higher. I see some customers ordering the black coffin shelf and they order another black coffin shelf and then the third one is a purple coffin shelf. So I might just have some like interesting insights, and I can see how many times this has happened as well. So, again, this is only for supercharged customers in your customer intelligence tool. Bradley Sutton: Next update is in the Chrome extension, review insights. All right, so review insights has been a popular tool so that if you want to go, you know, take a look at what are the common words that are being brought up in your or your competitors reviews. You can see it. Well, let me just show you how that looks now, if you are on Amazon, like here's a, here's a collagen peptides listing. And if I were to go ahead and run review insights, I can do it right here on the sidebar. I hit review insights and all of the reviews come up. Now if I look at reviews grouped by keywords, it's going to show me the, by default, the most common phrases that are showing up in the most recent reviews. But now we have this really cool thing where I can edit it by how many words, like maybe I don't want to see the individual words, but hey, what are the two word phrases that people are saying much? And like here in this collagen peptides, I see the number one two word phrase that people keep bringing up is morning coffee, all right. I see a lot of people saying joint pain All right. Protein shake All right. So now I'm just getting insights into how people are using this product. I can now even go for three word and up phrases if I want to see what things people are saying. I could see here that there's a number of people saying does not mix well, all right. So that's something that you know if this is my product I definitely want to take a look at. Bradley Sutton: Next update is for platinum members. You now have 10 lifetime usages of Black Box Brand Analytics, all right. So where you can get to that tool is into just going to Helium 10 Back Box and then hit the tool ABA top search terms. This shows all of Amazon's brand analytics If you've got brand registry right. But it just gives tons of other information such as showing you the search volume and the history of the click share et cetera, and then gives you tons and tons and tons of filtering capabilities. Like hey, show me all the keywords where, if you add up the top three clicked products, it had less than 20% of the overall clicks. I mean, you can go deep in filtering. That you just can't do if you you're looking at a brand analytics in seller central, just downloading the reports, tons of extra information on here that ties in helium 10 data. Bradley Sutton: Now, if you want to see how to use this tool, make sure to hit the learn button. The learn buttons are, uh, are being updated here in black box. So if you don't see the two videos for the learn button here, just go to black box keywords, black box. And, by the way, I want everybody to do this because these just got updated. So if you want to know. If you want to, in like 20 minutes, understand all the tools here in black box. We just updated all the training videos. Go to black box keywords, hit the learn button and you are going to have 10 videos, really short, three, four minutes long each, on how to do different things for product research and other things like how to find competitors for any Amazon product, how to find product opportunity using Amazon brand analytics. That's the one that you know you would need to look at to know how to use brand analytics, and there's a lot more strategies here that can definitely help you in your Amazon journey. Bradley Sutton: All right, now let's get into the training tip of the week, and people ask me sometimes what is the most slept on feature of Helium 10? And it's an easy one. For me, it's this feature called Amazon Recommended. Let me just show you how powerful it is, and you know we've had this feature for almost five years now and it's funny, even five years ago. I'm like, oh yeah, you're like you know we're the first to have this feature, but I'm sure other people are going to copy us and have it soon because it's so powerful. Five years later, we're still the only people to show this. This is directly from Amazon, guys. So how would you use this? Bradley Sutton: Have you ever had a product where you're just not getting the impressions that you think you should be getting in PPC, even though you think your listing is optimized for a certain keyword? Or maybe you're not getting any impressions at all, or maybe you have a keyword, like man. I'm getting sales for this keyword, but my organic rank just doesn't seem to be increasing so much. You know what is going on. Well, what it could be is that Amazon doesn't think you're that relevant, for whatever reason. According to Amazon's own algorithm and Helium 10, it's the only tool that gives you insight into what Amazon thinks you're relevant for, and it's in a live data feed. This is not something that Helium 10 is calculating or put some algorithm in. This is a live feed. Every time you run Cerebro, it shows it, and where you can get this is in Cerebro, like here. I ran on Coffin Shelf. I'm like man my Coffin Shelf listing is not getting the impressions I want it to in PPC and I can't get past Amazon rank five. So what does Amazon think my product is? Well, you sort it by Amazon recommended rank right here in Cerebro. All right, platinum members, diamond members, doesn't matter what level of Helium 10, you have access to this super valuable tool. And now I can see well, at least Amazon is not fully confused what my product is Like. Bradley Sutton: I can see the number one Amazon recommended rank is coffin shelf wall, I can see. But then I see a lot of like, uh, you know, random stuff here, like Halloween decor, indoor home is the number. What is this Number five keyword here? Number six keyword? But then the word coffin shelf, which is my main keyword, is all the way here at 27. So now it's like oh, I have a relevancy problem, for whatever reason, with this product. How can I fix this relevancy problem? Well, that's another story about trying to optimize your listing for the Amazon algorithm. But let's just take another example of coffin shelf. The number one overall pick of coffin shelf, all right, and it's the number one seller right now. It's not me anymore If I look at that product and run my competitors. Cerebro, look at his Amazon recommended rank. He's organically ranked number one. But look at the Amazon recommended rank for the same keyword that I was 27th for, which is coffin shelf, and he is number two. Bradley Sutton: What does that mean? Any interactions with his keyword for coffin shelf. He's going to get more bang for his buck because Amazon thinks he's super, super hyper relevant for the keyword coffin shelf, so all right. So, guys, run your own product through Cerebro and sort by Amazon recommended rank. This is the number one most slept on feature, I think, in all of Helium 10 that every literally every paying customer of Helium 10 has access to. So give that a try. Let me know in the comments below, if you're watching this on YouTube, what you see there in the results. All right, guys, that's it for the Weekly Buzz this week. Don't forget to tune in next week to see what's buzzing.

Serious Sellers Podcast: Learn How To Sell On Amazon
#547 - Amazon Remote Fulfillment with FBA Program - Sell in Canada, Mexico, & Brazil

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Mar 26, 2024 37:19


Ever dreamt of expanding your Amazon empire internationally with just a few clicks? That's exactly what we're unpacking with Jaisal Jivanji from Amazon Canada and Irias Garcia Enriquez from Amazon Mexico in our latest chat. We're tackling the Remote Fulfillment with FBA program head-on, discussing the seamless process of selling across borders using your US FBA inventory. You'll find out how this can lead to a significant boost in product visibility and sales in foreign markets, which now includes the vibrant landscape of Brazil. Struggling with keyword research for an international audience? No sweat, because we also dissect how Helium 10's Magnet tool comes to the rescue, enhancing your targeting prowess. We spill the beans on Bradley's journey leveraging the program, the automatic translations of listings for local markets, and the nuances of handling images and A+ content across different Amazon platforms. It's a great episode to watch for logistical insights, from managing shipping times to utilizing Amazon's metrics, complemented by third-party tools that could be the game-changer you've been looking for. Now, let's talk money. Navigating the currency exchange and pricing strategies can be daunting, but we're breaking it down to make it practical and straightforward. With Amazon's handy Build International Listings (BIL) tool and Amazon Currency Converter for Sellers (ACCS), we explain how to keep your pricing strategies smart and your international profits in check, even with fluctuating exchange rates. Say goodbye to pricing headaches and hello to transparent, surprise-free customer experiences in Canada, Mexico, and Brazil. Big thanks to Jaisal and Irais for their expert insights—it's just what you need to consider taking the plunge into these exciting markets. In episode 547 of the Serious Sellers Podcast, Bradley, Irais, and Jaisal discuss: 00:00 - Amazon Remote Fulfillment Program Discussion 03:45 - Expanding Your Amazon Selling Internationally 09:21 - Cross-Border Fulfillment Eligibility and Shipping 12:32 - International FBA Shipping and Localization 16:56 - Amazon Metrics and Marketplace Expansion 22:12 - International Sales and Tax Considerations 24:59 - Currency Exchange and International Pricing 27:20 - International Price Synchronization Options 32:09 - Amazon Fulfillment in International Markets 36:34 - International Sales Success in Project X 37:15 - Expanding Sales With Remote Fulfillment ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript   Bradley Sutton: Today we've got representatives from Amazon Canada and Mexico who are going to talk all about the remote fulfilling with FBA program, where just in three clicks you can instantly be selling your products in Canada, Mexico and now Brazil. How cool is that? Pretty cool, I think. I want to enter in an Amazon keyword and then within seconds get up to thousands of potentially related keywords that you could research. Then you need magnet by Helium 10. For more information, go to h10.me/magnet. Magnet works in most Amazon marketplaces, including USA, Mexico, Australia, Germany, UK, India and much more. Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is a special episode because for the very first time, we have got somebody who is from Amazon Canada, also Amazon Mexico on the show. I've had people from Amazon USA, I think, Amazon Singapore and different places, but I'm just expanding out the marketplaces here. We've got Jaisal and Irais here. Welcome to the show, guys.   Irais: Hello everyone. Thank you for inviting us.   Bradley Sutton: Now, right before the show, I was like now the way you pronounce your name is Irais and that's how I would say it, but like that just sounds like so awkward. So I'm just going to go with Irais and she says she's not going to be offended there and Jaisal I couldn't even begin to exactly pronounce it, but so I'm going to start with Jaisal. What is the origin of your name?   Jaisal: So my name is actually originated from a town in India called Rajasthan, and there was a princess back in the day whose name was Jaisal, and there's also a city called Jaisalmer, so that's kind of where my name came from.   Bradley Sutton: See, I like knew there was a good story behind it. You know, Bradley, there's no, there's nothing going on there. You know, like Irais is or at least the English spelling is like a flower, you know kind of thing. So, all right, we've got. So I was already pronouncing it wrong, so it was Jaisal instead of Jaisal. I don't know why I was saying it the right. Okay, I got it now. Now, Jaisal, you we're in Canada, are you at right now?   Jaisal: So I actually live in Dallas, Texas. Bradley Sutton: Dallas Texas, okay.   Jaisal: Yeah, our team sits in Seattle and in Arlington, and then we also have a team out in Canada.   Bradley Sutton: Okay, all right now. How long have you worked for Amazon?   Jaisal: For a little over two years, so it's been a really fun ride so far.   Bradley Sutton: Now, have you always worked on the? You like Amazon Canada in different marketplaces, or did you do something else like for Amazon USA, or what's going on there?   Jaisal: Yeah, so the whole time I've been on Amazon Canada, I've been on the Remote Fulfillment expansion team for the entire time, so it's been I've definitely gotten really used to this team and I've learned a lot from the team as well.   Bradley Sutton: Now we're gonna be talking, we're gonna go in depth here, but just something I've wanted to know. I always you just said Remote Fulfillment. Now I have always referred to this as NARF right North, because I swear it used to be called like North American Remote Fulfillment. But now I don't see that those initials anywhere on Amazon did it? Was that an official term or is that something I made up, or did you guys have that and then you just erased the NARF and now it's called something else.   Irais: Yes, you're right, it was called North America Remote Fulfillment, but the thing is that the moment we are now expanding to other countries, it doesn't make sense to call it North America. That's why we only, we're only staying with Remote Fulfillment with it.   Bradley Sutton: That's all. We're almost giving a spoiler alert right there about later on in the show. We're gonna be okay now. Okay now, I guess. So like I gotta start calling it something, but that's. That was such a cool name though, NARF, you know, it's so easy to remember that. All right, let's. Let's switch to Irais. Now, where are you located?   Irais: So I am in Mexico City and I worked at the office that we have in Mexico City.   Bradley Sutton: Is that where you're born and raised?   Irais: Yes, yes, I haven't been living all my life here. I went to give my tour of the world for 10 years and came back to Mexico City, and I've been working at Amazon since four years now four years, and I hope.   Bradley Sutton: Let's just start in an degree. You know the reason why I brought you on kind of like representing Amazon Canada. By the way, that's a really cool sweater you have on there. I haven't seen that one special edition, but is you know? I want to talk about Remote Fulfillment now in general. You know, I'm an Amazon seller in the USA now me personally, I don't remember when I enrolled, but I'm already enrolled in it. But there's probably a lot of people listening to this show maybe who haven't. This might be the first time they're even hearing about Remote Fulfillment. So you know what? Let me take a step back. What is Remote Fulfillment? Either of you can answer this.   Irais: So Remote Fulfillment, it's a program that allows sellers to use their US FBA inventory to expand to other countries like Mexico, Canada and now Brazil. What we do is like the inventory that you are sending to the Remote Fulfillment Center, to the sorry, to the fulfillment centers in in US. Amazon uses to fulfill the orders internationally once there is a sale in another country.   Bradley Sutton: Cool now. So that's just basically in a nutshell what it is. Now I'm a seller who's maybe hearing about this for the first time. How do I know if it's something that I should probably look into? Or maybe there's a kind of seller where it's like nah, this is probably not for you yet.   Irais: Well, really, for I think, for any seller that is already selling in in US BISBA I think it's something really great to try, because you're already selling with FBA in US, you already have your products there. The only thing you need to do is enroll. Actually, we are I'll explain further down but we are doing automatically enrollment for some eligible sellers and once you're enrolled, you're basically instantly selling in other like internationally, because it's Amazon who takes care of the rest. We are basically, once we enroll you, we are going to duplicate your ASINs or your offers that's how we call it in Amazon ASINs and you're we're going to duplicate your offers and products to the other countries and then you will be offering those products to new clients and you will have more opportunities to sell right. So I think it's very easy. You don't really need to worry about sending inventory to other places, you don't need to invest on that and everything is taken care of by Amazon. So I think it's very easy. You don't really need to say, oh, am I ready?   Bradley Sutton: I'm not ready, because Amazon takes care of everything now, Jaisal, you know, for me when I first enrolled in it, when it was called NARF like the very first one that I made sure to get into was Canada, would it be safe to say that probably most people are, you know, who are selling in the US probably make that one their first enrollment. And then how does somebody enroll in it these days?   Jaisal: yeah, of course. So from the way to enroll standpoint, we do have that auto enrollment that I used to talking about earlier. But also if you want to double check to see if you are enrolled, you would go into your US Seller Central side and check the inventory tab and go to Remote Fulfillment and there will be. We have like a new UI as well and there you should be able to see like which countries you have launched in, and it's literally just like a click of a button all right.   Bradley Sutton: So I'm here for those watching on YouTube. I'm going in one of my accounts right, I'm pretty sure it's enrolled inventory and then Remote Fulfillment with FBA, all right. And then here it is right here. So I would hit then marketplace enrollment, right, and then there it is All right. So then you would be able to see the three marketplaces and it says I'm enrolled. And if it wasn't enrolled I would have just selected it here and then hit update. So everybody who's listening if you guys are, you know, if you guys are running on a jog right now or you're in your car, you know, please Pull over to the side of the road or just wait till you get home, but go into your Seller Central, hit the Menu button on the left hand side, go to inventory, mouse over that and then select Remote Fulfillment by FBA and literally right after there It'll be just maybe a couple of clicks to enroll. If you are not now, let's say somebody wasn't like me and it said not enrolled, enrolled, just like. If I. From the moment right now they click on this, is it instantaneous that they're now in the program? Does it take 24 hours about? How long would it take them to get up and running?   Irais: If you do it manually, you will go through a small flow like after this page. You have another flow when it will just let you know that we are duplicating your ASINs with building international listings tool and once you are enrolled it can be Instantly. It may take up to for you 24 hours, but most of the times it's on the same day.   Bradley Sutton: Excellent, excellent. Now, for me, there were some of my products that, even though, as everybody just saw who saw my screen I am fully enrolled, but some of my products that weren't activated. So you know, that leads me to assume that, hey, some products maybe are not eligible. Um, I know, way back in the day, like six years ago, when I was working for seven years and when I was working for a different company, like they were doing Uh, a diet pills and like nothing was available for Canada because there was like regulations about that. But just, I don't sell any diet pills and this is where I sell coffin shelves and egg trays and stuff like that. But what are the kind of products that might not be just Able to qualify for this program with this click of the button?   Jaisal: Yeah, so for each country they all have different importation roles. Um, products that are not eligible due to exportation rules Will not be copied to other stores by the build international listings tool, also known as the bill tool, and you'll generally see like an ineligibility message through that same UI that you were showing earlier. However, there are some cases where a product is eligible for cross-border fulfillment under a different fulfillment method, such as local FBA fulfillment or seller fulfilled, but it's not eligible for the Remote Fulfillment with FBA, and that could generally be because there are additional documentation requirements for customs or specific shipping or packaging requirements. Um, a good example is Remote Fulfillment does not export consumer goods, as those products often do need labeling in local languages. And if your product is not eligible for Remote Fulfillment and is not restricted for sale in the target store, you can still send it directly to the country for sale through FBA in each country, or you could list it as a seller fulfilled offer. Um, a good rule of thumb is like if you want to see a full list of restricted products per country, you can visit our Remote Fulfillment page and review what you can sell in the manager listing section now I think, oh, one of the most common or I have.   Bradley Sutton: I have a list of common questions that, I gathered from people in our community, when you know, asking about this program, but I think that probably the number one thing that people want to understand is the, the shipping. So, first of all, if I turn this on and it's tied to my FBA US inventory which, by the way, I'm not, um, not sure if I want to make sure everybody understands that it's what we're talking about here, I am not sending inventory, physical inventory, to Canada warehouses or to Mexico warehouses or to Brazil warehouses, it's taking from my us inventory. So Somebody sees, though, a prime batch. If they're shopping on Amazon Mexico, like they, they search for a coffin shelf, how would you say something? The atahood right here and it says Amazon Prime right there.   Irais: Yes, yeah, I think that's one of the main benefits of the program is that your ASINs have a prime batch when they are Distributed by Remote Fulfillment. So, although they might take longer, a little bit longer than the ones that are currently already in Mexico, but they are considered prime.   Bradley Sutton: That was my next question there. So they see the Prime Badge. Now what is the average shipping time that they might see, assuming obviously even in America you could have a Prime Badge and it might say 10 days because the inventory is being checked in. But let's just assume that the inventory is completely checked in. You know I have got tons of inventory. What's the average shipping time somebody in Mexico or Canada might see on my listing?   Irais: Yeah, uh. So On average to Mexico and Canada it takes Less than seven days. That's the time that the around you will see is that the target?   Bradley Sutton: I know it's completely brand new this month of, but is that the target also for Brazil or might take a little bit longer for there?   Irais: Yeah, so for Brazil, given the distance and obviously the size of the country, we are targeting now around 30 days, and which is also an average for products that are coming from other countries, locally Brazil.   Bradley Sutton: Excellent, excellent. Now, obviously for Spain or for Mexico, it's automatically translating my listing into Spanish. For Canada, is it changing it at all to like Canadian English? Not that it's that different, but you know, like, like, for example, British English. You know a diaper is called a nappy or something like that. It's still English, but it's, it's different. Like is there any translation happening? Or like. Does it translate to French? For, like the people in in Quebec who view Amazon and French?   Jaisal: Yes, it'll translate to French whenever you're looking in that for the French.   Bradley Sutton: But not changing it to like a Canadian vernacular or anything like that, right, yeah, okay now. So that's my second part of my question. Is all right, so Amazon is automatically translating my listing to either French or Spanish or Portuguese, I'm assuming for Brazil. Now what if I, being a Helium 10 user, and I like might know the keyword that people are searching in Spanish and Portuguese and the keyword that Amazon translated might not be what I like? Am I able to go in and override that translation?   Jaisal: Yeah, so it depends on the listing. If it already exists in the target country, just as it works in the US, you can propose changes and seller support will make the adjustment when they believe it's pertinent for the listing. However, if the listing is new in the target store and you're the first one to list it and you own the information, you'll be able to make changes as needed after localizing with the build international listings tool.   Bradley Sutton: So then it wouldn't be editing the listing per se and, like manage inventory, I would need to go to the build international listings to change the. You know, like I want to change a couple words in the title, that that would be the tool I go into. Yeah okay, perfect, perfect. What about A+ Content? How does that translation work? I'm not. I don't think I've ever looked at my A+ Content. In my North American remote fulfill, or see, I keeps using the old term Remote Fulfillment by FBA Listings. I don't think I've ever even looked at how what's going on with my A+ Content.   Jaisal: Yeah, so honestly, similar to how you do it in the US side for Canada or for the store that you're selling in, you can go exactly to where your A+ Content listings would be and upload it there. It doesn't automatically translate over, you may have to tweak some things, but it'll be in the Seller Central for that respective country speaking about localization, one thing, another thing I have not done is my change my images.   Bradley Sutton: So, for example, I have some infographic images right where I might have some text on there. Obviously, Amazon is not changing. You know, editing my images for me, changing that to English, it is it possible? If I'm using the same as in and smart, it's my product, you know. I've got Brand Registry, you know and everything. Can I change the like a certain image in the Mexican marketplace to put Spanish? You know, if I have like the features you know listed in one of my images and I want to change the Spanish, am I able to change that image or it's now going to overwrite that to my US listing?   Jaisal: It won't overwrite. So whatever you do on like, for example, if you do it on your Canada Seller Central, your Mexico Seller Central, it's not going to override or impact anything that you do on the US Seller Central side. It'll just stay for that target country.   Bradley Sutton: Give me good stuff here, like I was worried about. I was worried I think a lot of sellers might have been worried about that one. You're telling us what we want to hear. Now one thing I noticed to you know, like I don't ship inventory directly to Canada, but something that's cool is I can. I can still see them. We have some high and cool metrics here. Let me just show my screen to the listeners who can see this. But, like search, career performance and things like that, I can actually go to Canada and Go to Mexico and see that, even though, like again, I never registered to just for FBA in Canada or Mexico, but since I am part of this Remote Fulfillment, I can actually see the really cool metrics that Amazon has been giving for these different Marketplaces. And then, obviously, you know, if anybody's using Helium 10, you guys all have access to the same functionality for Amazon, for Amazon USA, Amazon Canada, Amazon Mexico, Amazon Brazil, our tools like Cerebro work and magnet where you can do your keyword research and things like that. So in the past, a lot of stuff that Amazon USA sellers had, you know, like they didn't have it right away for Mexico and Canada and the other marketplaces about at least all of the main things, definitely has access here now, where you know I talked about this a little bit before. But for again, for the, for those just joining us, where, at what point Should I be like, hey, this is something that I need to go all in on, and then maybe I've been doing it for a while and then I'm like you know what I don't want to have 30 days for shipping to Brazil. I don't want to have those eight days to Mexico or something. Maybe I should consider actually doing the whole process of taking my inventory, some for a certain product and shipping it to FBA in those countries.   Irais: I think that's a great point. It's really good considering at some point, migrating to local FBA Just because FBA has better seller experience, like you say, is like it has shorter shipping times, for example, and which can benefit the sellers. Conversion now. And but to the question one. I think it depends on multiple things. I think the minimum seller should consider is first, having a stable demand of the products they want to sell. You know to make sure the products you're going to send they are actually going to have a Sales. The second one is that sellers need to have figure out the export logistics. You need to have a Look for the information like what products can you send? You know that sometimes our Exportations about the materials that you can export and like maybe having the support of a broker sometimes. And finally, also making sure that you comply with the local laws of the country you're targeting right. Some countries and ask you to have, for example, a local tax ID, which is a process you need to do in in that country. Or some other countries, for example, they ask a specificity, a specificity story about labeling Products, know, and so all of those things we need to think about before, just like sending the inventory to the countries.   Irais: But, like I said, it's a good Option to think about it because it will. It will help yourselves and also one another point that I want to mention is that you don't need to decide of Removal filming or FBA. You can always choose both. Actually, it's something that we recommend because, for example, you can use FBA for the ASINs that they have a high turnover rate or they have a stable demand, but if you want to try new ASINs, you can enroll them first in removal filming and so that you can try you know the demand, see how it hits, how they work, and you can use be using both Programs at the same time. Also, FBA is a good option and for the products, like Jason said, for the products that are not Eligible in removal filming, you know, like, for example, if you also sell consumables, you can try to sell consumables via FBA and the rest of your products in removal filming.   Bradley Sutton: Interesting now. Now, Jaisal, you know, one question I had was you know she just mentioned about like tax implications and things like that, for when you're actually sending inventory there. I think that's a very top of mind Topic for sellers is like, wait a minute, like anything has to do with another country, like, alright, my product is crossing the border, am I gonna get tax? Like do I? I'm doing Remote Fulfillment? Am I gonna get a separate tax bill? Or do I have to clear customs for each order? Like all these, all these questions they might have, like which might be holding them back? Um, but correct me if I'm wrong, but in removal filming, is it true that I really don't have to worry about those things?   Jaisal: This is probably, like our, one of our top five questions that we always get. So when customers buy products through Remote Fulfillment with FBA, the buyer is actually the importer of record and must pay any import duties, taxes and fees. Amazon kind of simplifies the import duties process by estimating the amount that will be due and adding it to the amount the customer pays at checkout. You also do not have to present income taxes in other countries, since your sale is occurring in the United States, so sellers may continue with their tax-specific obligations in the US in the same way as before joining Remote Fulfillment.   Bradley Sutton: If I'm looking in Helium temp profits or in Seller Central, when I'm downloading my financial reports and everything, the order might show that it went to Canada or something. But is everything pretty much the same as far as the numbers go? My shipping, my fulfillment cost is the same and there's no extra fees. That's affecting my profitability. Is it almost 100% the same?   Irais: We can talk about also the fees. I can already explain how it works. So in Remote Fulfillment the products have two fees, just the same as any product in USFBA. So the first fee is Remote Fulfillment fee, which replaces the USFBA fee it's the same one. And we have the second fee, which is the category referral fee, which depends on the kind of product that you're selling and that will be. It varies depending on the country where the sale is occurring. So, besides these two fees although they can be higher because, for example, in Remote Fulfillment, fees varies depending on the size of the product, the weight and also the country to which you are sending the product Although these fees may be higher we have the tool bill that we have mentioned. But the tool does is it adjusts the prices in the targeted countries with those fees, including those fees in the price and any other extra costs that you might have, so that the price already includes all these additional costs and sellers will get a similar profit as they get in US. So to the question what we are doing with PIL is protecting the margin of the sellers so that they have a similar profit as they get in US, and that's how we can comfortable say that you will be having almost the same profits as you have in US.   Bradley Sutton: Okay. So let's say for whatever reason, the currency exchange rate is fluctuating greatly, day by day or week by week. Is once a week or once a day? Is the price maybe showing up as something like is BIL changing my price to reflect the currency fluctuations?   Irais: Yeah, so maybe it's easier if I give an example. But for example, so what BIL is going to do is have your US price as a base. It will stay connected to the other listings or to your products in Canada, Mexico and Brazil and the moment that you do, for example, a manual adjust price in the US, it will adjust all other countries, considering the fees difference in each of those countries and it will also consider, like you say, exchange rates for each of the countries. One point that I want to make sure is clear and that sellers know is that if sellers do a change manually to the price in the target country for example, they go and they make a change manually in the price in Mexico that will break the connection with the US price. So BIL will not be connected anymore, and that's something that selling partners need to be careful with. Sellers can totally go and manually change prices in the targeted countries, but that will be breaking the connection. So there is a way to connect the sellers, the listings, again through the BIL international listing tool, which is in global selling. You can reconnect all your listings, but it's just to have this in mind. You know, like not making manual adjustments if you want to maintain the connection with your US prices.   Bradley Sutton: That's super interesting. So if I never have touched it, it's going to go ahead and edit that for me, but if I mess with the price once, just like in Seller Central or something, then that breaks the connection. I literally have not seen this page in probably years, but I'm looking right now on my BIL international listings page and, for example I guess at one point I selected these things as default, but it's interesting. Like it says here for Canada, it tells me what the exchange rate is right now. And then it says, for price synchronization, I can choose the list price and the sale price, or list price only. So that's good to know. If I'm doing a sale in the US, that means, if I have this selected, it'll go ahead and reflect as well in Canada. And then it says here I can for Remote Fulfillment with FBA. The choices I have are same as the source marketplace adjust for fees, which is what I have. The other options, though, are same as just same as the source marketplace percentage above the source marketplace, or percentage below the source marketplace, or fixed amount above. So very interesting. And then I also have self-fulfilled options here. Like me, I have a lot of skews that I actually self-fulfilled myself, and I don't know why I put $25. I guess I didn't want anybody ordering from Canada or something. I put a markup of $25 here. But, interesting, I had not been on this page at all. I had no idea about these things. So, as a matter of fact, you just told me I'm working on something with our product team where we can do prices, and I didn't realize. So if I'm manually editing a price, it is no longer gonna go by these rules.   Irais: then yeah, just to be clear, it's manually adjusting the price in the target country. So if you change to the store of Mexico and then you change the price in pesos, no, if you change it in US, obviously it will stay connected, and exactly that's how the tool helps to change accordingly the prices in the other countries.   Bradley Sutton: Okay, all right, interesting, interesting. Now here we're talking about all these foreign currencies and things like that. Jesso, If I'm trying to open this up, do I need a Canadian bank to get my disbursements from? If I'm just an American seller, do I need a Mexican bank to be able to receive the payments, or how does that work?   Jaisal: Yeah, so now actually, Amazon will manage this for you through a tool called Amazon Currency Converter for Sellers, or otherwise known as ACCS, that you can set up in Seller Central as a deposit method. That way, your funds from other countries are transferred to your assigned bank account to receive deposits in the US.   Bradley Sutton: So literally at that moment that we talked about earlier in the show, when I'm enrolling, that's it, like there's not a bunch of other steps I'm going to have to jump through. All right, we talked about the cost. We talked about taxes and fees and banks and disbursements. I'm sure I'm forgetting some other things, but just in my just thinking about this program, a couple other questions a seller might have is maybe on the customer side. You said that they're the importer of records. So just out of curiosity, you're no tax code expert or anything, but on average, is it a lot of fees that they're having to pay? Like if they're buying my coffin shelf back there for 25 bucks that's the base price with shipping. The typical Canadian customer, though, what's their bill going to be like? Is it going to be double that? Is it just a certain percentage of that?   Jaisal: Yeah, I mean, I think it's an important aspect. But what we really want to highlight is that with the Remote Fulfillment program, buyer will be charged for the taxes.   Bradley Sutton: The price that the customer sees, though, is it just the listed price, you know, after the currency conversion, or is Amazon automatically building those you know taxes and things like that, into that retail price?   Jaisal: Yeah, so whenever the seller is going on to Amazon.ca and they want to buy your product, they will see actually what the price point is plus the tax and the shipping fee. Ah, so that's good.   Bradley Sutton: So it's not like you know like, see, that that's, that's a worry, like when I used to export to Canada and other countries, you know, off of Amazon. You know, maybe 15 years ago or 20 years ago, I would get some customers that would sometimes reject the shipments because they're like, I got this crazy tax bill that I had no idea you know this is how much, but kind of like, there's no surprises because Amazon is telling them how much, how much it's going to cost. Oh, that's a comfort to hear.   Irais: I was just going to compliment that. For example, for Mexico, the price of the AC versus US is very similar. It will only get adjusted by the, by the shipping fee which is going to be added to the price if there is no taxes, Amazon is not going to add any, any extra fees and, like you say, it's really convenient, for example, for me when I'm like I want to buy a brand that is not available in my country and that I want to bring it, and it's really nice to have you know like a exact date when I'm going to get it and that I don't have surprises of when the package arrives. Like you say like, oh, I am due another 50 bucks for what I am ordering.   Bradley Sutton: Okay, good to know. Good to know. What about returns? So you know, Amazon obviously has a generous return policy. Is it kind of like the same for people who buy through mobile film? I don't even know what it is like. You know 30, let's just say 30 days. They have 30 days, is it the same? And then what's the process? You know, like for like, I had to return something from Amazon the other day and it's just like all right here, go drop it off at UPS or we'll send you a label to return. How does it work if it's a Remote Fulfillment product?   Irais: Yeah, it's exactly the same from a buyer's perspective. You also have the Amazon promise that you can return items within a certain time First, I think Mexico is 30 days and you'll get a label, a shipping label, that you can paste on your package and you'll deliver it to the same place, where, or even you can also call for someone to pick it up at home, and it works exactly the same way. Amazon will take care of bringing back the product to the US. So that's I think it's important for sellers to know. We don't bring the product to the FCS and locally, we take it back to your inventory in US. So once it gets to the US, it will be re added to your inventory.   Bradley Sutton: Now, what are some educational resources that people can search for, maybe in Seller Central If they want to find out more about this? How would you suggest people can learn more?   Irais: inside Seller Central. I think there is two main resources sellers can use. One is the help page of Remote Fulfillment with FBA that you can search by using the search bar. You can place Remote Fulfillment. You will find the help page. We also have a revenue calculator that sellers can use. Also, by typing revenue calculator, you will find it in the search menu. The only thing you need to make sure is that once you are in the revenue calculator, you need to choose the store where you are targeting and the store where your inventory is in, and you will see the option of calculating fees with Remote Fulfillment so that you are able to compare what is the best channel for you or what will be your net profits using one channel or the other one. And finally, you always have seller support, which is a really good resource for a lot of sellers.   Jaisal: Just like sending your question or requesting a call, and they will be able to help you, yeah, and also just to add on to that as a seller, if you do have any country specific questions, one piece of advice that I like to give is search for those questions in your Seller Central that is accounted for that country. So if you have a question, for example, on Canada right and you're looking on how do I expand into FBA in Canada, you would literally go into your Seller Central side for your Canada account and type in selling in Canada from the US with FBA and you'll get information on how to expand that way.   Bradley Sutton: Excellent, excellent. Now just to give people an idea of what this could mean for you and everybody's accounts is different, but I have literally done no optimization. I haven't even edited my keywords or anything to make it right. All I did last year in one of my accounts is just turn on the Remote Fulfillment. Let me just show you, guys, my Helium 10 profits window here. But in one time period in Project X, my Project X account, I did $132,000 in USA and by never even looking at it, not even touching it at all, never having to ship something myself to Canada, I did $10,000 in Canada. So is that going to make me a millionaire by selling in Canada? Mexico only did a couple of hundred dollars, but still that's almost getting to 10% of my revenue by not even lifting a finger, just clicking a couple of buttons to enroll, and I was able to increase my sales in this one time period by $10,000. So, guys, if you haven't enrolled into this program, definitely do it. Not only are you going to be able to sell in Canada, but also Mexico. And now the newest member of the team is Amazon Brazil to really tap into that marketplace. So, Jaisal and Irais, thank you so much for joining us today and giving us all this knowledge about this program. I hope that all of our listeners are going to be enrolled by the end of this episode and maybe we'll bring you back next year and see what's new with the Remote Fulfillment program. So thank you so much for joining us.