Means of Creation

Over the past year, several platforms have revised their agreements with creators. Twitch slashed its streamers' revenue share from 70% to 50%. Substack canceled creator health-insurance stipends while lowering guaranteed payment amounts. Meta got rid of its creator bonus program for Reels altogether.Chronicling it all is Avi Gandhi. A longtime digital media talent agent and former head of creator partnerships at Patreon, Avi now consults for companies that want to form lasting, mutually beneficial relationships with creators. He also writes his own newsletter, “Creator Logic,” about how the top names in the industry choose platforms, organize their operations, and maximize monetization.In this episode, we talk about what platforms need to understand about how creators make decisions, what Silicon Valley gets wrong when investing in creator platforms and tools, and how creators should protect themselves in a shifting platform landscape.(00:00) Episode Preview(02:09) Avi's background in the creator economy: WME, Wheelhouse, and Patreon(06:42) The knowledge vacuum around creators and their stacks(09:58) The path forward for the creator economy(18:32) Building for creators: opportunities and innovations(23:47) Building a creator partnerships function(35:23) Can a creator middle class ever exist?(44:54) Tensions between creators and existing platforms(47:14) Creator economics and audiences(57:49) AI creators vs. human creators(61:45) Avi's recommended resources

Last month, in April 2023, a song that used the AI-generated voices of Drake and The Weeknd went wildly viral across social media before being taken down from streaming services for breaching copyright. Shortly after, Grimes took a more permissive approach, launching a platform to help fans create derivative music using her AI voice model, called Elf.Tech. In the midst of these developments in AI music, Holly Herndon and Mat Dryhurst stand out as veterans who have have been on the forefront of the intersection of music, community, technology, and AI for many years. In 2021, they released a DAO-governed AI voice twin of Holly's, called Holly+, and their more recent project, Spawning, offers tools for creators to manage their AI identities. In this conversation, we're also joined by Jesse Walden, who originally got his start in crypto through music, by being a music manager before co-founding Mediachain, a startup which sought to attribute every piece of media on the internet using blockchains. We weave through the economics of AI music and derivative creation, the impact AI will have on the distribution of creator success, how hyper-personalization maps to listener behavior, industry regulation, impacts for record labels, and more.Jesse and Li are cofounders and General Partners at Variant, an early-stage web3 venture firm. Learn more at https://variant.fund/Links: https://spawning.ai/https://holly.plus/Timestamps: • (00:00) Episode preview • (02:27) Spawning a baby and a startup • (04:07) Holly+ & AI-driven content creation • (07:02) Community participation & creation using Holly+ • (11:16) Grimes & the economics of derivative works • (17:32) Crypto in the evolution of AI music • (21:03) Jesse Walden's journey from music to crypto • (25:41) How AI impacts the power law of music success • (36:53) Music consumption modes: passive vs. active • (39:47) Hyper-personalization of music  • (47:45) Updates on Spawning: AI tools for artists • (50:19) AI, data, and creator consent • (53:14) Regulation & adaptation for record labels • (58:59) Worldcoin, voice models, and digital identity • (01:03:31) Prediction for the future of music: what will stay the same?

Two years ago, it was predicted that every creator would have a social token, which would enable fans to bet on that creator and invest in their success. That clearly hasn't panned out, and in their place, NFTs have become much more popular as a mechanism for creator monetization. We discuss why that is (psychological ownership!) with Matt Alston, the co-founder and CEO of Bonfire, a no-code website builder for web3 creators, brands, and communities. Bonfire enables creators to build web3-enabled spaces to host their community for drops, exclusive content, and token-gated events and experiences. Before Bonfire, Matt was a product manager at Uber focused on Rider Loyalty & Rewards, where he helped launch Uber's loyalty program Uber Rewards, which has since been merged with their subscription offering to create Uber One. We discuss the lessons learned from Uber's rewards program as it pertains to airdrops and using tokens as an incentive in web3.

TikTok has been in the news for a lot of reasons recently, but one thing that they've done well is pioneering various initiatives that moved the creator economy forward, like the TikTok Creator Fund, creation tools that dramatically lowered the barrier to making short videos, and a discovery feed that made it possible for anyone to be discovered.Paul Marvucic is the Head of Product Marketing at TikTok focused on features that enable creativity and allow creators to monetize on the platform. Prior to TikTok, Paul led creator marketing initiatives at YouTube, including redesigning their Creator Awards program and launching features that allow any advertiser to be a creator. Paul started his career editing the West Wing Week for the Obama White House YouTube channel. You can find Paul on TikTok @pistolpaul where he shares humorous insights on working culture and life with his 90K followers. We discuss how to enhance one's reputation as a creator-friendly platform, tactics to branch into new segments of creators, the origins of the TikTok Creator Fund, lessons for web3 builders, and more.This is the podcast with Reagan Fry that was mentioned during the show: https://open.spotify.com/episode/1n2LAvto5s9Jvkpsos0IIz?si=9622d0bdb1ed4657&nd=1

Historically, humans have organized themselves in a variety of ways: from tribes and councils, to LLCs, and C-Corps. But these forms of organization tend to be centralized in nature, and feel slightly out of place today. With so much of our personal and professional lives taking place online now, the real question is: what does an internet-native way of organizing ourselves and our resources look like? DAOs, or Decentralized Autonomous Organizations, are one compelling answer. In this episode, we unpack that. We explore the fundamentals: what DAOs are, how they function, and what they entail for the future of work. To take on this task, we're welcoming Tracheopteryx to the show! Trach is a cofounder at Coordinape—a scalable & permissionless platform for decentralized compensation built for the needs of DAOs. Trach has been operating in this space for a while now. He is also a core contributor at Yearn Finance—making him the perfect guest to help us unpack DAOs. We hope you enjoy this conversation as much as we did!

How we portray ourselves online has become almost as relevant as how we portray ourselves IRL: Bored Apes and CryptoPunks are the new tailored suits and designer handbags. In years past, digital status-signaling was largely restricted to gaming communities but the post-COVID world has created a vibrant digital fashion scene with major fashion houses like Gucci and Dolce & Gabbana getting involved. More recently, this digital fashion world has also collided with web3 and NFTs—taking traditional fashion values of ownership and authenticity and making them verifiable on-chain. In this episode, we explore the rise of fashion NFTs and how they might disrupt the trillion dollar global fashion industry. We are joined by Dani Loftus, the founder of This Outfit Does Not Exist, a platform bringing digital fashion to life. Dani is also a founding member of RedDAO, a digital fashion DAO that is investing in NFTs and startups in the digital fashion ecosystem. Dani has seen this space evolve since its early days, making her the ideal guest to unpack the rapidly changing digital fashion scene. We hope you enjoy this conversation as much as we did! 

In this episode of our web3 explainer series, we take on an ambitious task: explaining Ethereum from the ground up. We unpack what Ethereum is, how it works, and why it matters.We spoke to Preethi Kasireddy, founder of DappCamp, which introduce students to the Ethereum ecosystem and helps them build their first web3 product in just three weeks.Preethi is an entrepreneur, writer, engineer, and educator who started her crypto career as a software engineer at Coinbase. Her essay,“How Does Ethereum Work Anyway”, is widely considered one of the best primers on Ethereum.  Her deep theoretical knowledge and practical experience makes her the perfect guest for this episode.

In this second episode of our new web3 explainer series we ask an important, and hard to answer question: is crypto *actually* destroying the planet?Over the last year, crypto has witnessed mainstream adoption, with billions of dollars of value exchanged across different blockchains. But this shift has created a pressing problem: the current process of mining blocks and validating decentralized networks is extremely energy intensive. This means that running popular networks like Bitcoin and Ethereum has a massive carbon footprint. For instance, a single transaction on the Ethereum blockchain is equivalent to the power consumption of an average US household over 7.86 days. Researchers at Cambridge University have estimated that the global mining of Bitcoin uses more electricity than entire countries—countries the size of Argentina, Sweden, or Pakistan. An increasing number of artists, creators, collectors, and environmentalists have voiced their concerns around crypto's impact on our climate and the need to spur change. But is their concern well-founded? In this episode, we take a step back to fundamentally understand the problem. Is crypto actuallydestroying the planet? How is it doing so? And more importantly, what can we do about it? We're joined by Joseph Pallant, the founder of the Blockchain for Climate Foundation, which is aiming to “put the Paris Agreement on the blockchain.” Joseph has been operating in this space for multiple years—his work, insight, and advocacy makes him the perfect guest to unpack this divisive topic with refreshing nuance.

For the next few episodes of Means of Creation, we are piloting a series of web3 explainers—unpacking some of the fundamental concepts of web3, from first principles. The goal is to explore various topics, trends, and projects that people want to learn more about but find confusing! Essentially, to ask the questions we've been too afraid to ask in public. If you want your questions answered, or have topics and/or guests you want to recommend,  feel free to do so by tagging  @Means of Creation on Twitter. We hope you find these conversations valuable! In this first episode, we explain DeFi, or Decentralized Finance. Cryptocurrencies have taken a major hit over the last few days—Bitcoin and Ethereum have fallen by almost fifty percent from their all-time highs. However, the proponents of DeFi still believe in its long-term potential to be the future of finance. If we zoom out a little, this belief seems to be well-founded: as of this writing, the value locked in various DeFi projects is $196B. As recently as 2019, that number was merely $600M. DeFi proponents also go on to claim that we're just getting started—the advantages of an open and decentralized financial system have the potential to capture trillions of dollars of value. In this episode, we're joined by Nat Eliason, who helps us unpack this claim. Nat is a writer, crypto engineer, and educator who's been at the forefront of DeFi long before it became became a trend. He brings with him a wealth of experience in this space—he teaches a very popular course called DeFi Orientation which enables people to get started in DeFi and earn money from their crypto assets. He helps crypto companies with their tokenomics and smart contract development. He also writes Almanack, a newsletter about DeFi, tokenomics, yield farming, and other related topics. Nat's experience as an educator and operator lets him simplify complex theories but also demonstrate how to apply them in practice. He was the perfect guest to bring on to explain the rapidly changing world of DeFi. 

Pinterest is often written off as a digital mood board used to inspire purchases and future plans—a place for its 444 million monthly users to share recipes, DIY craft projects, home décor ideas, beauty tutorials, fashion, or just about anything else.But in reality, Pinterest is a dark horse in the creator economy. Many of those users have become influential visual curators, going on to build powerful personal brands as creators themselves. Pinterest wants to further accelerate this trend by giving them better tools to create, distribute, and monetise their content. Recently, it acquired the video editing company Vochi to provide its creators with better video tools. It also launched a $20 million creator fund last year to financially support creators. Video-first features like Idea Pins, and a TikTok-like “Watch” tab underscore this shift in strategy. In this episode, we spoke to Silvia Oviedo Lopez, Pinterest's Global Head of Content & Creators, who has been at the helm as all these changes have taken place. Our conversation with Silvia provides an inside look into why and how Pinterest is doubling down on its creators, and cementing its place in the creator economy.We hope you enjoy this conversation as much as we did!

A recurring theme on this show has been creator and user empowerment—more specifically, how founders can build scalable businesses that don't just extract value from their users, but instead, allow them to directly benefit from the value they help create. In the past, web2 gig economy marketplaces have had to be extractive—imposing higher take-rates and lower payouts seemed to be the only way to stay in business. Many of them still struggle to be profitable. However, our guests for this episode are using web3 to build a radically different alternative. Gabe Luna Ostaseski and Adam Jackson are the founders of Braintrust—a decentralized talent network like Upwork or Fiverr that is user-owned and redistributes its value back to its participants. It's still early, but the talent on Braintrust has already been hired by the likes of Nike, Porsche, NASA, and Goldman Sachs. In this conversation, we talk to them about:  Why they think our current way of building marketplaces is broken  What led them to founding Braintrust  The practical challenges of running a decentralized talent network; and   Braintrust's vision for the future of work  We hope you enjoy this conversation as much as we did! 

In this episode, we were joined by Erik Forman, the co-founder of The Drivers Cooperative, a driver-owned alternative to Uber and Lyft. Erik spoke about how he got interested in the labor movement, his experience organising workers, what it means to be a socialist entrepreneur, and what a modern labor movement could look like in today's platform-dominated economy. Erik has a deep understanding of labor theory. Besides being an entrepreneur, he has organised labor movements on the ground as a union organiser. He also teaches labor studies at SUNY Empire's Harry Van Arsdale Jr. School of Labor Studies. Erik was a great guest because he truly bridges the gap between theory and practice. Hope you enjoy this conversation as much as we did! 

Nathan interviewed Li in this special episode of Means of Creation, where she talks about the $110M fund she recently raised with Jesse Walden and Spencer Noon of Variant. If you're an avid fan of the show, you may have noticed how the podcast's focus has shifted from platforms in the passion economy to user-owned networks within web3. In this episode, Li talks about how her passion economy thesis converges with Variant's ownership economy thesis—a crypto enabled future where consumer technology products are owned by their users, who contribute so much to their value. Li also talks about her personal journey into web3: what prompted her to go down the crypto rabbit hole, and the mental models she uses when investing in the creator economy's web3 future. This is an episode that promises to intrigue crypto maxis and skeptics alike! Hope you all enjoy it.

Packy McCormick, author of Not Boring, one of the most widely-read analysts in tech. His newsletter now has more than 75k subscribers and he's raised a fund to back startups he finds interesting. In this conversation, we focus on how Packy went from crypto-skeptic to writing a post almost every week about crypto. We also talk about where power will accrue in the web3 value chain, the tribal nature of many crypto projects, and the possible deep connections between the idea of a 3d "metaverse" and blockchains. Enjoy!

The hype around crypto-native communities such as Loot and Nouns DAO have taken over all our Twitter feeds. But how do these communities arise and gather momentum? Our guest this week, Patrick Rivera, gives us an inside look into the social and financial motivations driving some of crypto's most prominent communities. Being a part of these communities is so compelling, because according to Patrick, they are “a combination of a social hangout spot, an intellectual challenge, and a way to make money.” Patrick's position has helped him get in early on these trends, and understand the importance of being a part of these communities from day one. He is a Product Engineer at Mirror—a crypto native creative suite, with crowdfunding & publishing tools for creators. Mirror is backed by some prominent investors such as a16z, USV, Variant Fund, and Li herself!  At Mirror, Patrick's role involves working very closely with creators to design and ship new features & launch new crowdfunding campaigns. We spoke about how Mirror is powering the convergence of  crypto and the creator economy, and how crypto-native projects are rewriting the playbook around raising capital and launching products. Patrick believes that more projects will take this decentralized, bottom-up approach in the future—giving everyone the opportunity to invest in projects they care about, right from the get go.  We hope you enjoy this conversation with Patrick as much as we did! 

The creator economy is in constant flux, with DAOs and NFTs currently having taken centre stage. Our guest this week, Kyle Chayka, is uniquely positioned to understand these shifts. As a writer covering technology and culture, he is simultaneously involved in three very different worlds: He is a contributing writer at The New Yorker, a legacy media organization, he writes his own newsletter Kyle Chayka Industries on Substack, and he also publishes a newsletter about entertainment called Dirt, which he crowdfunded by selling NFTs via crypto publishing platform Mirror. Kyle's first-hand experience publishing his work through legacy media, centralised platforms, and decentralised networks made for a really insightful conversation! We spoke to him about:  How platforms exercise control over their creators and users today  His own experience launching an NFT powered newsletter;  The commercial incentives and cultural dynamics powering DAOs How algorithmic platforms mediate culture   We hope you enjoy this conversation with Kyle as much as we did! 

In an increasingly platform-mediated world, platforms have outsized control over their participants—whether that's app developers in the creator economy, or rideshare drivers in the gig economy. We've been trying to understand how this can be changed for the better—how platform participants can be made rightful stakeholders; bridging the gap between labor and capital. Our guest today, Jason Prado, is at the forefront of that effort.Jason is the Head of Product for The Drivers Cooperative, a driver-owned ride sharing platform based in New York. The Cooperative is a worker-owned alternative to traditional ridhsarding platforms like Uber and Lyft. Jason joined the Cooperative after working for big tech companies like Facebook and realizing that his interests as a worker were not aligned with his employers. The Drivers Cooperative now has over 3,500 drivers and 30,000 users on its platform, and has garnered vocal support from prominent political figures like AOC. Our conversation with Jason dives into the history of the labor movement, the ideological shift that made him leave big tech and join the Cooperative, and what collective action looks like in today's platform dominated creator and gig economies. We also discuss:  How The Drivers Cooperative came into being  The challenges of running a participant-owned business  How Web3 could potentially solve these challenges We hope you enjoy this conversation as much as we did! 

Within traditional games like RuneScape and World of Warcraft, there have always been vibrant economies where players buy, sell, and exchange in-game assets. But these traditional games are also closed ecosystems—none of them let players transfer assets across different games or exchange their in-game assets for money. Blockchain-based games totally disrupt this model. Not only do they make in-game assets transferable across games, they enable players to sell these assets for cryptocurrencies like Ethereum or fiat currencies like the US dollar. This has caused a radical shift—unlike traditional games, players can actually earn a sizable income by playing blockchain-based games. And this is not something that is restricted to early adopters in the developed world—many players in the developing world are earning more than the minimum wage in their own countries. Gabby Dizon, the co-founder of Yield Guild Games, is at the forefront of this play-to-earn movement. Yield Guild Games helps players by financing their entry into blockchain-based games where they can start earning an income by playing video games. In this conversation, Gabby helped us understand just how significant of a shift this is and how a play-to-earn model will help foster an emerging creator middle class. We also spoke about: - The metaverse, and enabling upward social mobility through blockchain based games - The details of the play-to-earn model of gaming and why it is important for developers and players - Gabby's own NFT collection, and the psychology powering in-game economies We hope you enjoy this conversation with Gabby as much as we did! Music by Keizo Fish

here's a shift afoot at Twitter. The long-time microblogging platform has recently made a series of moves to position itself beyond just tweets, including acquiring the newsletter company Revue and introducing tools to help creators make money on the platform. When Twitter acquired Revue, the company declared that it was making a “better home for writers,” apparently doubling down on its mission to help people create and share content with a plugged-in audience. But are we ready for longform Twitter? Nick Sallon, Twitter's Head of Longform Content, thinks so. We recently talked to him about all these changes at the company. We also discussed: Revue's editorial philosophy Twitter's value proposition to writers The archetype of a Twitter-native creator Twitter's longform content strategy going forward We hope you enjoy this conversation with Nick as much as we did! Music composed by Keizo Fish

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Spotify is doubling down on investing in creators. Within the past week alone, the music giant both launched its own live audio app, Greenroom, to directly compete with Clubhouse and acquired an audio news feed app, Podz, to improve creator discovery. But while these moves might seem sudden, Spotify's Chief R&D Officer Gustav Söderström has been thinking about Spotify's unique role in the creator economy for a while. Gustav has been with the company since it was a 30-person team in Stockholm, and has a valuable bird's eye view of the company's product vision and strategy as a leader of teams across Product, Design, Data, Technology and Engineering. He also reports directly to Daniel Ek, Spotify's CEO and co-founder.In this conversation, we talk to Gustav about what he's keeping a pulse on these days; NFTS? Interactive audio? Bundles? We also talk about: - How he sees Spotify fitting into the creator economy through their Open Access Platform- Why the Spotify doesn't believe in taking an “App Store cut” from creators - The company's ethos around building “voluntary” features - Why he's excited about the business model of NFTs - The demand for live audio and why it's bigger than people thought We hope you enjoy this conversation with Gustav as much as we did! Brought to you by Means of Creation, an Every newsletterTheme composed by Keizo Fish

Alex Kantrowitz is a journalist who has spent years studying the inner workings of tech companies—how and why they make strategic decisions. He's also a solo creator with a newsletter and podcast (Big Technology), and has written a book, Always Day One, in which he studies the internal decision-making frameworks within big tech companies. In this conversation, we talk to Alex about: - Why the creator economy went mainstream, and how Big Tech's attitude toward it shifted - Why he is bullish on Twitter Spaces and why he thinks live audio will not really replace podcasting - His work as a solo creator, and how having direct control of his audience compares to his time working for larger media companies - The pros and cons of monetizing through advertising versus subscriptions, and - His personal strategies to avoid burning out Brought to you by Means of Creation, an Every newsletter https://every.to/means-of-creation Music by Keizo Fish

Li and Nathan are joined by Kat Tenbarge, senior reporter at Insider. Digging into Kat's work as an influencer watchdog—including her recent expose on sexual assault allegations against David Dobrik's Vlog Squad—they discuss the importance of holding influencers accountable, what people don't always understand about the elaborate fact-checking and editing processes, and how the internet might move to a healthier content ecosystem. If you liked this, you'll like our newsletter! We publish an original essay on the creator economy every week at https://every.to/means-of-creation Theme music by Keizo Fish

Brought to you by Means of Creation, an Every newsletter.

Li and Nathan spoke to Turner Novak, a former GP at Gelt VC and an omnipresent memelord on Twitter and TikTok. He is currently just vibing while he works on launching something new. He’s deeply insightful about the creator economy, and this conversation revolved around the recent backlash over Substack Pro and it’s status as a platform or a publisher, Twitter adding monetisation features for Spaces, what makes Clubhouse engaging, and more!

Li and Nathan are joined by James Young, the cofounder of Collab.Land, a tokenized community management system. He previously spent time working in social gaming at Zynga. He’s also an esteemed patron of the arts: James purchased Li's first ever NFT recently for 13.37 ETH, making him Li's "1 true fan." We discuss that sale, how investing is a form of activism, social tokens, DAOs, online communities, how crypto can help build the creator middle class, and more.

This week on Means of Creation, we spoke to Sam Lessin! Sam is currently the co-founder of Fin and General Partner at Slow Ventures. He also writes a column at The Information called Modest Proposals that covers creators, platforms, and startups writ large. He was formerly a vice president of product management at Facebook from 2010 to 2014. Prior to joining Facebook Sam founded drop.io, a file-sharing platform that was acquired by Facebook in 2010. In this interview, we are going to talk to Sam about: - Equity financing for influencers - How platforms’ attitudes towards creators has changed over the years - The creator revenue streams that will be significant in the next few years - Why Reels won’t really stop TikTok’s growth and how Instagram can incentivise creators - Slow’s early investment in Clubhouse. - What to look for in early-stage social platforms before they’ve proved scale and network effects - The success of OnlyFans and how it fits in with the societal problem of only needing 1,000 true fans to be successful online

This week we welcome Allen Lau, the co-founder and CEO of Wattpad—a self-publishing platform and entertainment company with 90 million users and 5 million writers. It was recently acquired by South Korean tech conglomerate Naver for $600 million. Allen is also the co-founder of Two Small Fish Ventures, a fund that invests in Toronto and Waterloo-based early-stage internet companies with strong network effects. Prior to Wattpad, Allen co-founded FeedM8, a mobile advertising company that was later acquired. He also co-founded Tira Wireless, where he helped leading brands optimize content for mobile delivery.

Katie Ameri and Elijah Daniel are co-founders of Rocketship House, a villa in the Hollywood Hills that serves as their platform for content and venture creation. You might know Katia from her starring role in Zoom Bachelorette, or from her work as the founder of Mirra, a skincare newsletter with over 100k subscribers. Elijah is known for his viral satirical stunts, such as becoming the mayor of Hell, Michigan, and outlawing straight people, only to be impeached later that day. In a feature profile last a few months ago, Taylor Lorenz of the New York Times wrote, “his career could be seen as a blueprint for how to succeed in today’s digital media landscape, if you’re willing to make a few people mad in the process.” We spoke to Katia and Elijah about: - What they're trying to build with Rocketship House - The process behind creating a creator house, and why the business model changes each time - Why their partnership works, and their differing views of tech - Using underleveraged distribution channels such as OnlyFans and Twitch in order to empower and protect creators - Widespread disconnects between creators and platforms - Their project pipeline, and how it engenders collaboration and allows creators to push the enveloped

Joshua Cohen is the cofounder of Tubefilter, the go-to source for creator economy news and insight. He also co-founded the Streamy Awards — an annual event considered to be the Grammys for online video creators. Founded in 2009, Tubefilter and the Streamy Awards have been pivotal for the legitimization of the creator economy. The Streamy Awards have been recognizing creators and online business trends long before it was considered a serious industry and it had nearly 7 million views in 2019. Currently, Tubefilter also runs two popular series profiling YouTube and TikTok millionaires, and releases Tubefilter Charts. Joshua also co-hosts Planet Upload, a podcast dissecting the creator economy. In this interview, we are going to talk to Joshua about: How content creation became a legitimate business Creator wellness and the commonalities shared by successful content creators How content creators and their business models have changed over the years How YouTube has remained dominant as a social media platform The changes in platforms’ creator strategies over the years And more!

Evan Britton is the founder of Famous Birthdays, the de facto celebrity wikipedia offering 200,000 biographies with a focus on Gen Z social media stars and creators. Evan founded Famous Birthdays in 2012 and has profitably bootstrapped operations through ad revenue. Currently, the site registers 30 million unique monthly visitors, with versions in Spanish and Portuguese. Famous Birthdays also creates original content with celebrity creators by hosting Q&As, games, and challenges. The site’s content on all four of its social channels (YouTube, TikTok, Twitter, and Instagram) has been receiving more than a 100 million views every month. In this interview, we talked to Evan about: - The origin of Famous Birthdays - Identifying the phenomenon of digital creator fame - Why he chose not to compete with Cameo - Which platforms and content drive Famous Birthdays searches - Why user curiosity has migrated from traditional celebrities to digital creators - What creators can learn from what’s popular on Famous Birthdays - The risks posed by deplatforming - Why he’s not interested in outside funding, and how he managed to bring an ad-based business model to a bootstrapped business - His advice to founders who want to bootstrap a business Brought to you by the Means of Creation newsletter: https://meansofcreation.substack.com/

In another special hangout episode, Li, Nathan and MoC producer Adam Keesling talk through the week's passion economy news and take live questions from the MOC community. In this episode, we talk about: - The intersection between Nathan and Li's recent writing on why content is king and building a creator middle class - Why Li built Side Hustle Stack, and its surprise appeal to Gen Z - How to mitigate risk in the Passion Economy - Sahil Lavingia's new essay "No Meetings, No Deadlines, No Full-Time Employees," and whether we've been brainwashed by capitalism Brought to you by the Means of Creation newsletter: meansofcreation.substack.com.

This week on Means of Creation, we spoke with Chris Messina! Chris is best known for inventing the now ubiquitous hashtag, but his work over the last 15 years spans social technology, product design, synthetic media, founder culture and mental fitness. Currently, Chris helps founders and creators with their Product Hunt launches. His insight into social technology stems from his experience at big tech companies like Google and Uber, combined with his role in popularizing social innovations like coworking and unconferencing.

This week on Means of Creation, we talked to Nadia Eghbal! Nadia’s work has focused on the reputation-based economies that drive creator and open-source developer communities. She currently is the Head of Writer Experience at Substack and previously helped build open-source developer experiences (independently and at GitHub).

Li and Nathan talk to Eugene Wei, a former product executive who is one of the best technology bloggers online today, about the impact of technology on modern film & television, the domains that could be "the next TikTok," and why he started writing.

In this episode, Li & Nathan chat with Courtland Allen, founder of Indie Hackers. Indie Hackers is an online community that focuses on entrepreneurs who build profitable internet businesses. They describe themselves as individuals seeking financial independence, creative freedom, and the ability to work on their own schedule.

In this special Q&A episode, Li and Nathan talk through the week's passion economy news, and take live questions from the MOC community.

Aella is an OnlyFans creator who is in the top 0.08% of all creators on the platform. Founded in 2016, OnlyFans is a platform that is revolutionizing sex work, allowing creators to sell subscriptions for premium content, as well as earn tips from their fans and charge for pay-per-view messages.

Joe Albanese is the cofounder and CEO of Stir, a startup that’s building tools to help creators run their businesses. In the new era in which power and influence are shifting from institutions to individuals, Stir is addressing the needs creators have in running their businesses and optimizing their finances.

Li Jin and Nathan Baschez interview Taylor Lorenz, a technology reporter for the New York Times covering internet culture. Her reporting is consumed avidly by venture capitalists, founders, and anyone curious about how the internet is shaping culture and how humans express themselves.

Li Jin and Nathan Baschez interview Casey Newton, founder and writer of Platformer News. Casey has been a leading voice in Silicon Valley for over a decade, most recently with The Verge. He recently left to start Platformer, a publication at the intersection of social media platforms and democracy (https://www.platformer.news/).

Li Jin and Nathan Baschez interview Dan Teran, founder and former CEO of Managed by Q. Dan’s original inspiration for Managed by Q was, in part, the “Good Jobs” framework, which argues that any job — including those typically thought of as low-paying, bad jobs — can be designed for individual autonomy and creativity.

Li Jin and Nathan Baschez interview Ankur Nagpal. Ankur is the founder and CEO of Teachable - an online platform that enables anyone to sell courses online.

Li Jin and Nathan Baschez interview Joseph Cohen. Joseph is the founder and CEO of Universe -- a new kind of website creation tool. It’s a mobile-only, no-code website builder that allows anyone to create a website through a grid-like drag-and-drop interface and it powers over 500,000 websites around the globe.

Li Jin and Nathan Baschez chat with Blake Robbins, Partner at Ludlow Ventures. Blake is one of the most trusted voices in eSports, the creator economy, and anything that touches new media.

Polina Marinova offers the perfect upgrade to your reading diet. She writes The Profile: a newsletter of the world’s greatest people and companies in business, entertainment, tech, sports, and more.

Li Jin and Nathan Baschez interview Visakan Veerasamy -- writer, thinker, creator who is using the internet to inspire "friendly ambitious nerds." He uses Twitter as a sort of second brain, organizing his ideas in an ever-expanding corpus of interlinked threads. He’s written several books that he sells directly to his fans on Gumroad, and, this year, he’s focusing on growing his YouTube channel.

Adam Davidson and Li Jin are two thought leaders in the Passion Economy: a new economy where people are able to leverage their passions and creativity in order to make a living. In this session, they answer Q&A about the Passion Economy.

Adam Davidson and Li Jin are two thought leaders in the Passion Economy: a new economy where people are able to leverage their passions and creativity in order to make a living.

Li Jin and Nathan Baschez interview Nathan Barry--creator, author, speaker, designer, and the founder of ConvertKit. He founded ConvertKit in 2013 as an email marketing company for creators, with the goal of helping more people make money online. The company has been bootstrapped to $23.5M in ARR and has over 31K customers.

Li Jin and Nathan Baschez interview Erik Berlin and Leah Culver, the co-founders of Breaker, a social podcasting app. Breaker was founded in 2017 and is the only podcast app on the market built around social discovery. They’ve also expanded to enable podcasters to host and monetize their content.