Podcasts about Wheelhouse

The Ankler gets real about what's happening in nonscripted TV, a diverse and thriving industry that includes documentaries, talent/competition/game shows and of course, reality TV. Boardwalk Pictures founder Andrew Fried, Pantheon CEO and Velvet Hammer co-founder Jen O'Connell, Propagate founder Howard Owens and Wheelhouse president of entertainment Courtney White join Series Business writer Elaine Low to dissect the challenges and bright spots of the market on stage at NAB Show in Vegas. These top players — responsible for shepherding projects as varied as FX's "Welcome to Wrexham," Netflix's "Untold," A&E's upcoming "Duck Dynasty" reboot and the digital-first "Victoria's Secret Fashion Show" — reveal their strategies for finding new audiences as cable's reach dwindles, their secrets to great storytelling, and their tactics (including AI) to compete in a disrupted landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices

Marcus joins Smithy from the US to break down Rory's amazing win Learn more about your ad choices. Visit megaphone.fm/adchoices

"I think this could be his hardest victory ever." Award-winning golf coach Marcus Wheelhouse was full of praise for Rory McIlroy after Rory narrowly won the Masters this morning. Marcus spoke to Jason Pine on Sportstalk. LISTEN ABOVESee omnystudio.com/listener for privacy information.

John Condon and David's sister Eileen. Learn more about your ad choices. Visit podcastchoices.com/adchoices

From rowing crew in college to planning events for USA Weightlifting...Josh began tinkering with coffee and saw an opportunity to provide great drinks and positive vibes to his neighborhood.Today, Josh, his wife Melanie and their team serve Cala coffee in both their Cahaba Heights and downtown Birmingham location. This team is making big moves and we are excited to collaborate with them and learn more about the history of one of Birminghams most popular coffee brands. You can find Josh @jmcosio@calacoffeecoContact Wheelhouse Academy Instagram: @wheelhouse.academy Facebook: https://www.facebook.com/wheelhouse.academybham Website: https://www.wheelhouse.academy Email: info@wheelhouse.academy Let us know what you would like us to cover in future episodes! Any topics related to fitness, strength and/or a person that we can interview to learn about their Wheelhouse!Thank You for Listening!

Send us a textIn this episode of HCH Bitesize, we're joined by John Deroulet from Wheelhouse, a leader in revenue management for the hospitality industry. John shares his expert tips on how choose a dynamic pricing tool and discusses hot to optimise revenue management for your vacation rental business. Whether you're new to revenue management or looking to refine your strategy, John provides valuable insights to help you stay ahead of market trends and make smarter pricing decisions.Throughout the episode, John discusses the importance of doing your research, collaborating with others, and understanding the bigger picture of revenue management. He emphasises that it's not just about adjusting prices but about making revenue management a consistent practice. Tune in for practical advice that will help you maximise your rental income and get a deeper understanding of how to stay competitive in a dynamic market.1:37 Tip number one: there's more to revenue management than dynamic pricing6:58 Tip number two: do your research and check with others9:54 Tip number three: agree to disagree14:37 Tip number four: understand market trends16:52 Tip number five: make revenue management a practice 19:37 WheelhouseAre you looking to streamline your operations and amaze your guests? Look no further than Hostfully! Try their top-rated property management software and award-winning digital guidebooks today (your first guidebook is free!). Join the thousands of satisfied property managers who trust Hostfully to grow their business: https://get.hostfully.com/46p7pafubra1Holiday Cottage Handbook: https://www.holidaycottagehandbook.com/Hostfully: https://get.hostfully.com/46p7pafubra1James Varley: https://www.linkedin.com/in/jdsvarley/John Deroulet: https://www.linkedin.com/in/jderoulet/Wheelhouse: https://www.usewheelhouse.com/Active Revenue Management Fundamentals: https://www.usewheelhouse.com/research/education-active-rm-course-page#1-identifyGot a comment or interested in being a guest on the show? Get in touch: https://www.holidaycottagehandbook.com/contact If you enjoyed this episode, don't forget to like, subscribe, and share! Your support helps us bring more industry experts like John to the show.

March Madness is here! And for the 15th* time, the only logical thing to do is to get improv comedian Julia Pistell and the actual Bill Curry together to talk basketball for an hour on the radio. That may not be the only logical thing to do. It may be that that’s not actually a logical thing to do at all. But we’re doing it anyway. *It’s our 15th one of these unless it isn’t. We’re pretty sure we’ve done this show every year from 2010 on, but for 2020. That 2010 show is lost to internet history, but we’re fairly confident it happened. And the 2012 show … was about birds? But we’re counting it. GUESTS: Bill Curry: Playing the part of Bill Curry Frankie Graziano: Host of The Wheelhouse on Connecticut Public Mike Pesca: Hosts the independent daily podcast The Gist Julia Pistell: A founding member of Sea Tea Improv, among a number of other things Nayef Samhat: President of Wofford College Support the show: http://www.wnpr.org/donateSee omnystudio.com/listener for privacy information.

Pro Golf Coach Marcus Wheelhouse catches up with Smithy to talk PGA Players Championship, Ryan Fox & more Learn more about your ad choices. Visit megaphone.fm/adchoices

Despite being marketed on the cover as a thriller, Cynthia Pelayo's Wheelhouse is a horror novel about haunted Chicago, a city that is haunted not just by ghosts but by the long specter of this strange history that has swirled around the Windy City. No surprise as she has Bram Stoker and Latino book awards on her shelf.Vanishing Daughters has all the elements that she is known for while adding some subtle but meaningful Sci-fi elements. In this conversation, we go deep into the inspirations of the novel, Pelayo's process, and the power of meditation.

Aaron Burnett, founder and CEO of Wheelhouse Digital Marketing Group, delves into the unique marketing challenges faced by the MedTech industry. He discusses the critical importance of continuous messaging and creative iteration in data-constrained environments, highlighting how accurate first-party and zero-party data strategies can drive performance in highly regulated markets like healthcare. He emphasizes the need for proprietary data solutions to stay compliant and effective amidst evolving privacy regulations. Reflecting on his personal and professional journey, Aaron shares practical insights on optimizing marketing strategies for better business outcomes while maintaining a culture of generosity and helpfulness. Guest links: www.wheelhousedmg.com | www.linkedin.com/in/aaronburnett | Aaron@wheelhousedmg.com | https://youtube.com/@wheelhousedmg Charity supported: https://www.feedingamerica.org/  Interested in being a guest on the show or have feedback to share? Email us at theleadingdifference@velentium.com.  PRODUCTION CREDITS Host: Lindsey Dinneen Editing: Marketing Wise Producer: Velentium   EPISODE TRANSCRIPT Episode 050 - Aaron Burnett [00:00:00] Lindsey Dinneen: Hi, I'm Lindsey and I'm talking with MedTech industry leaders on how they change lives for a better world. [00:00:09] Diane Bouis: The inventions and technologies are fascinating and so are the people who work with them. [00:00:15] Frank Jaskulke: There was a period of time where I realized, fundamentally, my job was to go hang out with really smart people that are saving lives and then do work that would help them save more lives. [00:00:28] Diane Bouis: I got into the business to save lives and it is incredibly motivating to work with people who are in that same business, saving or improving lives. [00:00:38] Duane Mancini: What better industry than where I get to wake up every day and just save people's lives. [00:00:42] Lindsey Dinneen: These are extraordinary people doing extraordinary work, and this is The Leading Difference. Hello and welcome back to another episode of The Leading Difference podcast. I'm your host, Lindsey, and today I'm delighted to introduce to you my guest, Aaron Burnett. Aaron is CEO and founder of Wheelhouse Digital Marketing Group, a sought after digital marketing agency based in Seattle, Washington, that helps brands thrive by solving their toughest digital challenges. Every point of Aaron's career has been marked by his ability to leverage technology and his own creativity to drive growth. He has propelled Wheelhouse into working with some of the world's most innovative healthcare and medical device brands for more than a decade, consistently delivering exceptional business value through a combination of deep healthcare marketing expertise, purpose built technology, and creative capabilities. Most notably, Aaron and his team have developed technology and services that guide digital strategy for clients such as Providence, Fred Hutch, Delta Dental, and NASA. Well, welcome, Aaron. Thank you so much for being here today. I'm really excited to talk with you. [00:01:47] Aaron Burnett: Yeah, I'm excited to talk with you as well. Thanks for having me. [00:01:50] Lindsey Dinneen: Of course. Well, if you wouldn't mind starting off by sharing a little bit about yourself, your background, and what led you to MedTech. [00:01:59] Aaron Burnett: So I'm CEO of an agency called Wheelhouse Digital Marketing Group. It's a 14 year old agency. We provide performance marketing for privacy first industries. We have a particular concentration in medtech and healthcare, and have had that concentration for the last dozen or so years. We work with very large health systems like Providence, we work with some of the largest health insurance systems in the U. S. as well as large to mid size medical device manufacturers, and interestingly, we've also worked with NASA for the last six years, which is in neither of those markets but is interesting and complex and is NASA, and we get to do things on a scale that you don't get to do anywhere else. We're probably a little bit different from most other agencies, first in that everything that we do is attuned to privacy first industries. So we are, because of our long standing relationship with healthcare in particular, accustomed to working in environments that are highly regulated. So being attuned with HIPAA compliance and implications on third party tracking, working with much less data than you would work with in a typical e commerce or B2B lead generation sort of a situation. And so we have folks who are deeply expert at working in those markets, know them well, have an orientation toward performance marketing, which is what all of our clients want. They are diverse, but they're unified in that they want us to achieve an outcome with business value. It's important. It's lead generation. It's a transaction. It's something that has tangible value that can satisfy a chief financial officer. So deep expertise. We also have developed our own proprietary technologies and methodologies that help us to deliver performance marketing in these markets. So you know, in a highly regulated industry, you can't just use platform data for audience targeting. You don't get a lot of that data. You can't use platform data for optimization. You have to be very careful about what you collect and what you share and how you evaluate and commingle and analyze that data. So we've created our own HIPAA compliant data warehouse and a BI practice on top of that allows us to bring in not only platform and analytics data, but also CRM information so we can integrate it in an API level with CRM systems and first party data. So we get a lot of insight. We can see the entire user journey, customer journey, prospect journey in the context of our analysis in this platform and not share data with anyone else. So we never fall afoul of any regulations. And then our analysts can identify insights and then activate those insights in advertising platforms in sort of an air gap situation. We never have to share data. We also provide creative, but it's creative in the service of conversion rate optimization. So it's performance creative. We're not going to develop a new advertising campaign or a new branding strategy, but we are highly adept at figuring out how to get creative to perform, which is increasingly foundational to driving exceptional marketing outcomes. Now, because so much advertising is algorithmically driven and because in the absence of audience targeting, it turns out that creative variation and a really broad set of creative variation is kind of the new way to target an audience. So if you have 15 variations on a particular creative and they're attuned to different audiences and different messages, you can in some contexts rely on the platform algorithms to find your audience for you through that creative. So we're attuned to delivering that way. In terms of my own background, I started as a marketing exec. So I was a VP of Sales and Marketing with AT& T Wireless, worked for some other telecom and software companies, and started consulting and helping other folks with marketing, and found that I was good at and loved digital marketing, starting with SEO and then moving into the other disciplines. And the thing that I loved about that and that I continue to love about it is that it combines creativity, the art of marketing, with a definitive outcome which you don't get in traditional marketing. So it's there in the data, whether you did it or you didn't. And that's quite satisfying and also create security when you're working with clients. We can, at the end of a quarter say, "Listen, you're up 85%. And here's how we did it." And that creates certainty around the value of the relationship. It creates longevity in the relationship. We strive very hard to develop long term client relationships. I think our average tenure is about six and a half years now. And we find that just continuing to deliver and continuing to clearly explain what we've delivered puts us in good stead and makes for a nice, stable, and growing business. [00:06:37] Lindsey Dinneen: Nice. Well, first of all, congratulations on that business that you've successfully launched and is going strong. That's awesome. I know that's no small feat. I know a lot of our listeners can relate to that too, of being that CEO and taking on that incredible new job opportunity, and how many things you learn and the day to day ups and downs of entrepreneur. [00:06:57] Aaron Burnett: That's right. You get an opportunity to make a new mistake every day. [00:07:02] Lindsey Dinneen: Indeed. Indeed. Indeed. But that's a good thing. So that's fantastic. Thank you for sharing a little bit about that. So going a little bit back into some of your personal background, and then I'm delighted to delve into the company as well and what you do. But in the growing up, did you have an inkling that marketing would be the thing for you, or did this sort of grow out of schoolwork, or what was that thing that said, "Oh, I think I know where I want to be?" [00:07:30] Aaron Burnett: I figured out where I wanted to be by figuring out where I didn't want to be first. [00:07:34] Lindsey Dinneen: Oh. [00:07:35] Aaron Burnett: So no, the thing that I wanted to be, from the time I was seven until I was in the middle of college, was an attorney. Then the notion that I had of being an attorney was you would fight for truth and justice and fairness and all of those virtues, sort of a cinematic version of being an attorney. And what changed my mind was that I paid my way through college by working in restaurants, and in a particular restaurant in which I worked-- it was a fine dining restaurant-- there were a lot of attorneys who came in with clients or came in after work. There were also a considerable number of law school students during the summer who were taking a breather and recovering before they went back again. And I got really consistent insight and advice, which was sort of distilled. The law school students said, "Yeah, we used to think that's what this was for too. And that was beaten out of us by the second year of law school. That's not what this is for." The attorneys who were successful, particularly financially successful, they were focused on transactions and they were very conventionally successful and very apparently miserable. Then the other thing was that I came to believe that being an attorney would draw out the very worst in me. I'm a little bit competitive and I really enjoy arguing. I couldn't see how that was going to be good for me, a marriage, or being a good father, or any of those sorts of things. So, I figured out what I didn't want to do first. And then when I graduated from college, I had studied communications and then I also had studied political science and eastern philosophy and religion. And after college, I was aware that I wasn't ready to get a job, because I had no idea what that job would be. So, I went backpacking in Southeast Asia. I bought a one way ticket to Bangkok. And the plan was that I would travel for three years, and I would see in person some of the things that I studied. I would learn more and think more and get more clarity as to who I was and who I wanted to be. But that plan changed when five months into that trip, I met a woman on an island off the coast of Malaysia at a beach party during Ramadan when everything else shuts down at sundown and the only thing to do is to hang out with other backpackers. And we met and stayed up until three in the morning talking and both of us knew, like, right away, "Oh, you're the person." So we spent most of the next seven days together. Got engaged at the end of those seven days. Got married three months later in New Zealand. She's a New Zealander who was headed to Europe. And then came back to the U. S. so that she could be in the U. S. for the two years that required to establish permanent residency. And I started working for a telecom company in a temporary role. I worked there for three weeks as a temp. I was hired as an employee into the marketing department and discovered that marketing was an aptitude and something that I really enjoyed. I was also in a really fast growing company. It was a cellular company, part of Macaw Cellular at the time. And kind of the ethos there was, "Doesn't matter if you have done it, because nobody's done this stuff before. If you can do it, and you show aptitude, we're going to give you a shot." And so I got to do all sorts of things that I had no business doing, but that I succeeded at. I built a call center. I built a marketing organization of 75 employees and ran that for about three years. And I ended up becoming VP of Sales and Marketing, about seven years into that stint and just discovered that I love marketing and I particularly love marketing the intersection of marketing and technology. I love the tech part. I love developing new technology. One of the things that I did there was to develop a call completion platform for the network that we worked on that had a significant impact on revenue and a decrease in cost. So I loved identifying technical solutions and then activating them from a marketing perspective. What I also discovered, though, when that company was acquired by AT& T was that I didn't like really big companies, where you got to be VP of something very deep but very narrow, which is how that was going to turn out. And so I went from there to a series of smaller and smaller companies. And the closer I got to entrepreneurship, the happier I became, and the more at ease I became until in the year that my first daughter was born, in a job that was going super well-- I joined two years prior, the company had increased its customer base by about tenfold, things were going super well, it was five minutes from my house. It was easy, I wasn't stressed, but it was also super bored. I quit and started a company, and from there went into, I made all of the first time entrepreneur mistakes in that company. I left that company. Actually, that company left. That company didn't succeed. [00:12:32] Lindsey Dinneen: Oh, no. I'm sorry. [00:12:34] Aaron Burnett: It was great. I learned a lot. I also learned that I loved that and then started to consult and learned that. No, I actually love technology and marketing, but I love more helping people. That feels really good to me. And so sort of fast forward a few years. I created Wheelhouse for a couple of important reasons. One is I wanted to create the agency that I always wished I could hire when I worked for other companies. And what I wanted out of an agency partner was that it was partnership. It was somebody who really did have my best interests at heart that didn't deploy an account manager on me who is constantly looking for opportunities to monetize the relationship, who was playing this sort of kabuki theater where we pretend we're friends, but really it's about the change order, which felt bad on a soul level to me. And I also wanted to create this sort of place I always wanted to work. [00:13:29] Lindsey Dinneen: Yeah. [00:13:30] Aaron Burnett: I worked in larger and larger companies-- and actually this was true in venture backed companies as well-- in most instances, what I discovered is that people were asked to be someone different at work than they were at home. We have a set of values that we all agree to societally. We believe in being helpful and generous and kind. We would help anyone on the street if they asked us. If a friend called, and asked for help, you wouldn't figure out how you were going to get paid for that help. You wouldn't be playing the angles. If you were doing something with a friend, if you were coming to an agreement, if you were writing letters to an exchange of letters to agree on plans, you wouldn't be crafting the language, looking for the way that they might transgress, and you could take advantage of them. And yet, I found lots of instances where that was true in business, and that didn't make any sense to me. So I wanted to create a place that I wanted to work where the same values that you uphold that you believe in that are healthy in your personal life are the values that you adhere to in your professional life as well. And so the core values that have informed and continue to inform the way that we behave here are in part traditional. Integrity and stewardship are there, but so too is helpfulness and generosity and joyfulness. We say to every prospective client, every current client, everybody who works here, "We exist to be helpful." That helpfulness is not constrained by a piece of paper. If a client asks us for help, we will help first. We'll be generous with our time and our expertise and our resources. We'll almost certainly do work that we're not being paid for explicitly. We'll look out for our client's best interests, but we'll look out, we'll ask them to look out for our best interests as well. And we say that explicitly. And my experience is that in almost every instance, if you remind people of who they are at the beginning and that, "Hey, this is a personal relationship here. I know there's a contract and it's a business contract but as a person with my business I'm helping you as a person to achieve your aims as well. And anything we do that's detrimental has a personal impact and anything we do that's additive has a personal impact. And I'm going to try to make this the best experience for you and I'll rely on you to do the same with me." You know it creates a much healthier relationship, and that's part of the reason we have such a long client tenure. Our clients very quickly know, "Oh, you're on my side. You're going to help me. I don't have to walk around with one hand holding my wallet. I don't have to worry every time I call and ask for help. I don't have to review my SOW." [00:16:06] Lindsey Dinneen: Yeah. [00:16:06] Aaron Burnett: Pretty quickly get to a place where neither of us remember what's in an SOW. And we're only going to go back and look at it if something really gets to the size that, "Oh no, that definitely wasn't a part of this initially. We should talk about this being a separate thing." And quite often, it's the client doing that, saying, " Doing this thing, we should pay you more for that." And I love that. I see that as an indication of health. We do other things that are unconventional as well. We do have an account team. They focus on hospitality, not monetization. And one of the metrics that we track internally is laughter. So if we're in all of our client meetings, we're listening for laughter. We're not scoring it. We're not trying to make it happen X number of times, but I see the presence of laughter as an indication of ease and trust and health, and we really care about that, and so we invest in it. [00:17:02] Lindsey Dinneen: I love that. Oh my goodness. I love all of the culture that you have so meticulously crafted, and it's so interesting because as you were talking about it, I was thinking how you had mentioned early on career wise you were saying, "Well, I, I learned by discovering what I didn't appreciate." And I'm wondering then if part of the culture that you have so carefully developed and cultivated over time is also partly, "Oh, I see what hasn't worked very well in the past. So now I'm really focusing in on something that is aligned" to who you are, obviously because you're the CEO, this is your business, but also just, "this is what works well for our client relationships and everyone who works with us." [00:17:45] Aaron Burnett: Yeah, that's true on a number of levels. It's true in that, at times we see the way that other agencies or even writ large, other service organizations behave. Sometimes we bump up-- actually frequently we bump up against other agencies, particularly in large client situations. And we're really explicit in saying we're never going to try to poach business from another agency because we just don't think that's very nice. You have to behave in a very mercenary way to make that happen. You have to undercut someone. And so instead, we talk about creating the conditions that make people want to work with us. So we'll work hard to create the conditions that show us to be expert and clearly demonstrate the value that we can deliver, but we're not going to say, in contrast to those people over there. [00:18:32] Lindsey Dinneen: Yes. [00:18:32] Aaron Burnett: And there's a difference. And so, we come back to our values on that. We also, you're right in that the impetus for the culture came from me, but I also have a strong belief that everyone who comes here should add something to the culture and they are free to express the culture in their own way. Some of those ways might not be comfortable to me the ways that I would think you might go about doing this, but they're great for other people, right? And there are things in the company rights that are kind of like that where I know a majority people love this thing. It's important culturally. It doesn't do anything for me, but that's okay. And then we also have learned-- I joke that you get to make a new mistake every day and that's a joke. It's also pretty true. I make lots of mistakes. I have made cultural mistakes over the years that were very well intentioned and have been costly, either financially or culturally. I think that, you know, there are byproducts of a culture like ours that are behavioral. If you're going to be helpful and generous and pursue joy in your daily work, then the byproducts should be that you also are, you know, kind and gentle, and that you extend grace to people when they mess up. And those are great things, but taken to extreme, they also can be damaging things. And there have been times when I've taken them to extreme, when I thought with a, let's say an employee who wasn't performing well, but I had a great deal of empathy for. I would want to give them many chances and think, "Well, surely, okay, if I explained it one more time but different, or if someone else gave them clearer direction, or we did something else, we're going to get there from here." thinking, "Well, this is very kind to them. I'm giving them more runway. And it's good culturally as well. This is the right, sort of the moral decision to make." And in retrospect, that was totally wrong. It wasn't actually kind to them because we also communicate frequently. They knew where they stood. They knew they weren't performing. And this just extended the non performance in a lot of instances. It was also not kind to their team members because they had to fix the work or do the extra work. It was frustrating to them to see that their merit wasn't held in higher esteem, treated differently, that they were getting less attention than a person who was underperforming. And it took a long time for me to learn that. Other people told me I was doing that wrong for years. And in fact, there's a great book that we have used, that you're probably familiar with, called "Radical Candor" that really speaks to the importance of being quite direct, but in a kind way. And there is, there are four quadrants described in that book for different sorts of styles. And there's one just for me, I think, called Ruinous Empathy. And that's where I lived for a while. Super nice, very empathetic. But sometimes a bad result. [00:21:34] Lindsey Dinneen: Yeah. It's a great book. Highly recommend it for anyone eager to improve communication and how to give feedback and whatnot. [00:21:42] Aaron Burnett: Right, yeah. We call it telling the kind truth. You can say a hard thing, but in a nice way. [00:21:49] Lindsey Dinneen: Indeed. Indeed. And we all need that. We need that personally. We need to be able to give that. So that's incredible. So, now, specifically with medtech companies-- which I know you've chosen to really spotlight in addition to your healthcare organizations that you work with-- what major challenges or common challenges do you see medtech companies have when they're starting to think about-- well, maybe they haven't even gotten to a really good marketing plan yet because, you know, at first maybe they're just building, building and they haven't even thought, "Oh, I'm not quite sure how we're going to communicate about this." But just in general, what are some of the major challenges or common challenges that you see MedTech companies having with their marketing and how can you help? How can we help? [00:22:30] Aaron Burnett: Yeah. Huh. There are a couple of key challenges. One is figuring out messaging that resonates and drives performance. And a mistake that we often see is that messaging is viewed as static rather than iterative. It has always been the case that constant testing has real value, outsized value, particularly in digital advertising. It is exponentially true today that constant iteration and tweaking and tuning in messaging and in creative is absolutely essential to driving performance. And what also is true is that messaging and creative increasingly help you find your audience. So, if you're in a company that is highly regulated, that is governed by privacy regulations, that is perhaps governed by HIPAA regulations, you're significantly constrained in the data you have access to, the things that you can track. In the main, you can't really use third party tracking. It seems every week there is some sort of new announcement that further restricts the data to which you have access. The latest announcement is Meta declaring that they are targeting sensitive industries and categories. And that in targeting those industries and categories, they're going to block certain types of data, and the data that they're blocking in the main is conversion data. And so, you're blind with regard to whether anybody actually did the thing you needed them to do. Did they sign up for a trial? Did they complete a lead form? Did they ask for follow up? If you're using a conventional approach to those sorts of things, if you're using certainly their tracking, which I hope nobody is doing anymore, then that data just goes away on some date. But as you lose fidelity of the data and as you take into account sort of the more meta issue, not Meta the platform, but the global issue of cookie deprecation and privacy settings in browsers and the fact that already about 40 percent of the third party data that you would have gotten through browser signals is gone. You've lost fidelity. So the way that you find an audience now, particularly in a data constrained environment, is through what you put into market. It's messaging variation, and it's through really significant creative variation, not one ad, two ads, three ads, like old school conversion rate optimization, but 15 ads. 15 different creative concepts with variation of messaging that look very different. And as you do that systematically over time, you allow the algorithm to both optimize performance, and those algorithms work very well now, but increasingly-- and this is particularly true again on Meta which we find to be really powerful when done well for medical device clients-- you find that you don't just optimize the creative. In that optimization, the creative finds your audience for you. You're able to tune your creative to the audience that performs for you and continue to iterate in terms of both audience targeting and creative. So first there's, there is a need to test into all of this. And there is intensive testing at the beginning of the process, but there's continuous testing, perhaps at a lower velocity or intensity, even as you go along. It doesn't stop. You don't get to a point where, "Oh good, we're on cruise control. We've got the ad that works. We've got the PPC that works. Everything is working well." It's just constant iteration because it is algorithmically driven and because in the algorithms, you know you can think of this in terms of social media. In social media, I think people are familiar with algorithmic fatigue. If your algorithm in a personal feed on a social platform didn't change, didn't refresh fairly frequently, you get really bored with what you're seeing. The same is true in the platforms. And so we find creative fatigue, even with creative that performs super well, happens fast-- like a week, ten days, something like that. And the fall off isn't subtle. It's you're going along and you do that. It's a big drop. So it's constant iteration. The second thing that we find is a lack of, I was going to say a lack of sophistication with regard to data strategy. It's actually more often the absence of data strategy. I think for a long time data strategy didn't need to be foundational to marketing, even to digital marketing. If you think of digital advertising or even organic forms of digital marketing, the platforms did the work for us. You targeted audiences in the various advertising and social platforms. You got all your data through analytics. You could see what was happening in search through search console. Perhaps you use some third party platforms as well. But what is true now in a data constrained environment is that the most important signal, the signal that delivers greatest value, isn't the signal that's in the platform. It's the signal that's probably in your CRM. It's the one that tells you that a lead converted, someone actually went into trying a device, or they actually became revenue generating. So you need a strategy at a system, at a platform level, to bring all of that data together and to normalize it in a manner that enables it to be evaluated and analyzed as a corpus of data that enables you to see the entire user journey. You need a strategy around naming conventions in advertising that allows you to bring that in a way that can be integrated with CRM data and other analytics data or other platform data. You need a first party data strategy, because in a data constrained environment, in a tracking constrained environment where you can't rely on third party data in the same way, audience targeting and even optimization now rely substantially on first party data. It's the data you own that you have permission to use, or on zero party data. Well, you can't put that in a public database. That has to go in a purpose built data warehouse that has been developed for privacy sensitive industries. And so, in our case, we created a HIPAA compliant data warehouse and a BI practice on top of that that gives our analysts the ability to view the customer journey in entirety, to see people as they move through sort of the prospect funnel, and to optimize for the conversion step that isn't in the platform but delivers business value. And then to use the insights that they glean there to optimize in a platform without sharing data, which is the key. You're able to know, and this is something for people to remember, despite all the increased privacy regulations and constraints, as a website owner, as long as you have the right data environment, meaning the data you collect is in a HIPAA compliant environment, if you're governed by HIPAA, certainly in a privacy sensitive environment, even if you're not, you can collect full fidelity data regarding what people are doing on your site. You can't share it with a third party platform, you can't send it to Meta, you can't send it to Google, but you're able to know everything that you knew before, so long as you collect it in the right way, and evaluate it in the right way. And our experience is, the privacy regulations, despite being uncomfortable and alarming and forcing a lot of intense activity up front to create a new systemic approach, new infrastructure connections and new data strategies, actually yield a much better business outcome. We can drive better performance with first party data. We drive more business value with first party data than we did when we were doing it the easy way and using platforms for targeting and optimization. [00:30:27] Lindsey Dinneen: Yeah. Okay. Yeah. So, so your company really helps to bridge the gap between what maybe, if you're not into the nitty gritty details, say we're speaking with somebody who's developed a device what they may have learned as, as far as like Marketing 101, but it is so different when you have, like you said, very specifically protected industries and they have a lot of regulation and we have to be really careful with how we talk about things. So your company is really helping bridge that gap between what we may have all been taught and kind of know in the back of our head versus here's the actual reality of the situation today. And you're keeping on top of all of those regulations. [00:31:08] Aaron Burnett: True. And then, you know, because we concentrate on the medical device industry, we also are highly attuned to what language we can and cannot use. And we know, alright, we need creative variation, but we also understand that we can't just test anything. That we need to be very careful with language, we have to use language that's approved, it needs to come from certain sources and not from others. If it's new it has to go through a certain approval process. So, we end up creating a lot of efficiency by simply knowing how it all works and having a lot of experience with needing to create new ad variations that win easy approval and can very quickly be put into market. [00:31:50] Lindsey Dinneen: Yeah, of course. Now, you know, in working with MedTech and you've chosen again, some very specific niches, which I love. Have you had any moments that really stand out as, "I'm working with this client and I am in this industry and I am realizing, 'Wow, I am really in my element.' I am here for a reason." It just sort of stands out at this moment that matters. [00:32:15] Aaron Burnett: Yeah. One of the clients we've worked with for a very long time has an insulin monitoring and delivery device. We worked with them when they were sort of mid sized, but also kind of looking for market fit in their digital marketing was dormant. Almost dormant. I'd put it on the verge of dormant. It wasn't doing well. So, we started on a series of projects with them, and they started quite small, and very quickly were able to deliver a lot of performance for them. So, the first year, we increased lead generation by just under 500 percent for them, which was super meaningful and exciting, and enabled us to start this very long term relationship that is broad and multifaceted now. What I've loved about working with them, and we were talking about this when we first got online, is that the people who work there really care about the people they serve. And as a matter of fact, there is almost a universality in that the people who work there either have close friends or family members who deal with diabetes. And so it's not a commercial endeavor. I mean, it is, but it's also a very personal endeavor and they're aware and convinced-- and I think they're right-- because I also have a close family member who uses their device, that their device makes such a difference to the quality of life for the people involved. The difference that I've seen in this family member is that she went, I think, from being aware, moment to moment, "I'm diabetic and I need to keep track of this, and there are some things I need to do at certain points throughout the day," to "That's not really a main thing I have to think about. I mean, I have to be kind of aware of it, and, you know, I've got an app on my phone, and I do have this device, but this is not something that is at the forefront of my brain. I can think about other things, and this is very much in the background." And that's a really big deal. And we feel the same. I know I have been to public events. I went to a high school play and one of the performers was very clearly wearing this device and not hiding it. It was super visible just a part of her life, not anything she felt embarrassed about. And I felt proud of that, even though I have, I play such a small part in that. But, just felt proud that she felt comfortable, and she was a lead in a school play, and it was a good play, and a big deal, and there were hundreds of people in the audience. And so, to see the impact of something like that, and to have confidence that the work that we do actually makes a positive difference in the world, is soul satisfying. [00:35:00] Lindsey Dinneen: Yeah. Thank you for sharing that story. That's, that is really special and impactful. And I always think, you know, we don't always get those moments of realizing the impact of our work. I agree with you, even in the small, like, "Oh my gosh, I had a tiny little piece to play in it." But it just makes you think, "Oh my goodness, what I do really does matter. It does make a difference." And so to get that opportunity to have seen it in action and in such a positive light is incredible. So yeah, I appreciate you sharing that. [00:35:29] Aaron Burnett: It's comfortable. It feels so good to market for clients when you're sure that what you're putting in the marketplace is really good for them. And what you're trying to do is just make sure they're aware of this good thing. That's so different than marketing for a client where you're sure they want to make more money and you're not sure that anybody who buys this thing-- does it matter? Does it not matter? Does anyone really need this thing? You know, that's a very different feeling than being confident that the thing you're promoting will make a positive difference in their lives. So, yeah. [00:36:09] Lindsey Dinneen: Amen to that. And that's a really interesting thing about marketing that can be divisive a little bit among people who aren't as familiar with the industry or as comfortable. And so it's really nice to know, you know, marketing can, and is very often, used in a very positive way to highlight the important things 'cause you know, as I try to remind my lovely engineer friends is you can make the most wonderful thing in the world, but if nobody knows about it, that's that. You know, that you're just, you're stuck. So, so it is important to have marketing and to have that bridge that gap and make it known. But to just know, like you said, that it's going to make a positive impact is just wonderful. So yeah, I love that. So pivoting the conversation a little bit, just for fun, imagine that you were to be offered a million dollars to teach a masterclass on anything you want. It can be within your industry, it can be totally separate. What would you choose to teach? [00:37:07] Aaron Burnett: Oh, the power of culture. [00:37:09] Lindsey Dinneen: Ooh. [00:37:10] Aaron Burnett: And if I had to focus more specifically on the power of generosity in business. My experience, our experience throughout the history of this company, is that helpfulness and generosity are our BD strategy. We're not trying to convince anybody of anything. We're trying to give as much away as we can be as generous as we can. And we find that if you help people, if you are generous and if you do it without expectation-- and I can't fully explain why this is true. I have some guesses. If you help people without expectation, you just help them because you're helpful, and that's the right thing to do, and you do that for a person, that good things happen out of that. I think I can explain it. I can understand it more mechanically. I might bump into you. We may or may not know one another, but we get chatting, and you tell me you've got a problem, and I know the answer to that problem. It's also a service that I offer. And I could certainly play the angles and try to get an engagement to get you to pay me for that service. I could just help you. And you may or may not ever become a client, but I've helped you. And my experience with that is that we've gotten referrals from people who have never been clients. And sometimes those referrals occur years later, like long enough that we only vaguely remember who that person was and what we did for them. But I think that being generous, you can't tell someone to trust you. But you can behave in a trustworthy way. You can't tell someone in a way that inspires confidence, "Look, I'm gonna look out for your best interests. I'm not gonna try and pick your pocket." But you can behave that way. And you can communicate it with your actions. So, I think it's interesting to consider what business and society would be like if the orientation was toward generosity rather than the orientation being toward protection. When we write SOWs, for the longest time we wrote the most naive SOWs. And we did it intentionally. A, because, practically, we're a small agency working with big clients. And if somebody wants to take advantage of us, they probably can because I have a limited attorney budget, and I don't really want to spend my budget on that anyway. But the other reason is that I that seems to have integrity with what we say. We're going to be helpful and generous. We're going to do work you're probably not going to pay us for. We'll look out for you. You look out for us. We're not going to get you with business terms. We're not going to squeeze you with scope of work, that sort of thing. So, let's not kid each other. Let's not now create this document that's super conventional and has five pages of terms and conditions and that sort of thing. It's honestly only as we've worked with larger and larger organizations where their legal teams won't let them sign an SOW that's as goofy as ours were. You have to have certain terms and conditions, and if we don't provide them, they send us theirs. We don't like theirs as much as we like ours, so. Yeah. Yeah. So I think generosity is a tremendous engine for very healthy business growth and very healthy personal relationships. [00:40:30] Lindsey Dinneen: Absolutely agreed. And how do you wish to be remembered after you leave this world? [00:40:36] Aaron Burnett: As kind. [00:40:37] Lindsey Dinneen: The world needs a lot more of that, so I'll take that answer any day. And then final question, what is one thing that makes you smile every time you see or think about it? [00:40:50] Aaron Burnett: Oh, I have two daughters. Yeah. [00:40:54] Lindsey Dinneen: Yeah, excellent. Oh, that's wonderful. Family is important and special. That's wonderful. Well, thank you so much, first of all, for your incredible insights today, for your generosity, to your generosity of your time with us and diving into some really specific areas that, that med tech companies can think about, can be aware of as they're even seeking somebody to help them with their marketing. I really appreciate you being open and willing to talk about some of those those nuances. So thank you very much for that. We are so honored to be making a donation on your behalf today to Feeding America, which works to end hunger in the United States by partnering with food banks, food pantries, and local food programs to bring food to people facing hunger and also they advocate for policies that create long term solutions to hunger. So thank you so much for choosing that charity to support. And gosh, I just wish you the most continued success as you work to change lives for a better world. [00:41:55] Aaron Burnett: Thank you. I really appreciate it. You too. It was a great conversation. I really enjoyed it. [00:41:59] Lindsey Dinneen: Good. Absolutely. Well, and thank you also to our listeners for tuning in. And if you're feeling as inspired as I am right now, I'd love it if you'd share this episode with a colleague or two, and we will catch you next time. [00:42:14] Ben Trombold: The Leading Difference is brought to you by Velentium. Velentium is a full-service CDMO with 100% in-house capability to design, develop, and manufacture medical devices from class two wearables to class three active implantable medical devices. Velentium specializes in active implantables, leads, programmers, and accessories across a wide range of indications, such as neuromodulation, deep brain stimulation, cardiac management, and diabetes management. Velentium's core competencies include electrical, firmware, and mechanical design, mobile apps, embedded cybersecurity, human factors and usability, automated test systems, systems engineering, and contract manufacturing. Velentium works with clients worldwide, from startups seeking funding to established Fortune 100 companies. Visit velentium.com to explore your next step in medical device development.

We sit down with Leigh Friend of SOMA Wheelhouse to get the low-down on the new brick-and-mortar space, eat cheese, and, of course, talk Muppets.Leigh schools us on cheese, cheese-makers, and cheese-making and tells us some of the BIG plans for the new space. It's coming soon and we can't wait! We chat about cheese pairings, cheese sweat, local producers, and cheese as a metaphor for life.This episode feels like a giant cheese hug and we enjoyed every moment of recording it. Thanks, Leigh!

Should-Heads, have you ever wondered what's wrong with Kelly? (It's okay; she wonders too.)This episode answers that question.DISCLAIMER: Please forgive our sound and editing mishaps this episode - we were having some technical difficulties. We love you, Should-heads!Twitter and Instagram: wysr_podcast

S2E18 of IMpulse: The Influencer Marketing Podcast

In this episode, we dive deep into the transformative power of AI in shaping content strategies that resonate with user intent and behavior. Join host Dr. Andree Bates and Aaron Burnett, founder and CEO of Wheelhouse Digital Marketing Group, as they explore how advanced AI tools can analyze user journeys, refine content strategies, and ultimately drive significant results for businesses, particularly in the healthcare sector.Key Takeaways:Understanding AI-Driven Content Strategy: Learn how AI enables marketers to demystify user journeys and tailor content to meet specific audience needs.Case Study: NASA's Content Consolidation: Discover how Wheelhouse helped NASA consolidate 29 websites into a single domain, resulting in a 130% increase in traffic and a billion additional search impressions.The Role of Natural Language Processing: Explore how NLP and machine learning are utilized to analyze vast amounts of content and user data, allowing for more effective content strategies.Challenges in AI Integration: Understand the common hurdles faced when integrating AI into content strategies and how to overcome them.Future Trends in AI and Content Marketing: Gain insights into the evolving landscape of AI in digital marketing and what it means for the future of content creation .Resources and Links:For more insights and resources, visit Wheelhouse DMG or contact Aaron directly at aaron@wheelhousedmg.com.About the Podcast:AI for Health Equity is a podcast focused on exploring how artificial intelligence can revolutionise healthcare by addressing disparities and creating equitable systems. Join us as we unpack groundbreaking technologies, real-world applications, and expert insights to inspire a healthier, more equitable future.This show brings together leading experts and changemakers to demystify AI and show how it's being used to transform healthcare. Whether you're in the medical field, technology sector, or just curious about AI's role in social good, this podcast offers valuable insights.AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business. This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses. This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more. Dr. Andree Bates LinkedIn | Facebook |

Spoiler Warning: This is a sequel to episode 14 (An American Dream). Listen to that episode FIRST before diving into this one.This episode dives into greater details of Luan and his family's escape to the United States as refugees of war. Co-host of this episode is Jacque Howard, Luan's sister. He shares with her, for the first time, details of the escape that was only revealed to Luan a few years ago on a father-son trip before their dad passed. @luan.n.nguyenContact Wheelhouse Academy Instagram: @wheelhouse.academy Facebook: https://www.facebook.com/wheelhouse.academybham Website: https://www.wheelhouse.academy Email: info@wheelhouse.academy Let us know what you would like us to cover in future episodes! Any topics related to fitness, strength and/or a person that we can interview to learn about their Wheelhouse!Thank You for Listening!

Kelli and Sarah the Season 5 Finale of Below Deck Sailing Yacht and S3, Ep5 of The Traitors. Topics include: the sushi dinner, The Brady Bunch, after season plans, Gary docking the boat, the Dirty Dancing lift, Daisy holding her ground, departures, how we met Danni, Boston Rob losing the Traitor's trust, the riddle game and more! In Hot Tub Convo we discuss who we want to see back next season, Aesha and Daisy on WWHL and the upcoming Down Under premiere. That's a wrap on Sailing Yacht and a new episode of Above Deck is out now!  Follow us on Instagram: @abovedeckpod  Get in touch: abovedeckpod@gmail.com  Get ya some Above Deck merch! https://shop.hurrdatmedia.com/collections/above-deck If you're struggling, consider therapy with our sponsor. Visit https://betterhelp.com/abovedeck for a discount on your first month of therapy. Please subscribe on Apple Podcasts, Spotify or wherever you get your podcasts, and tell a friend!  Timecode guide: 00:00 Intro 00:47 Episode Recap 01:02 Sailing Yacht Discussion 19:56 BetterHelp Ad 20:46 Traitors Discussion 29:10 Hot Tub Convo 35:06 Join Me in the Wheelhouse  35:31 Outro 36:14 Outtake Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to discover Detroit's best kept secrets? Join expert traveler Darley Newman to step inside the art deco masterpiece, the “Cathedral of Finance,” at the Guardian Building. Explore nature trails and go birdwatching at the Detroit River International Wildlife Refuge. Dine in a repurposed firehouse and bike along the scenic RiverWalk to shop for local goods at the historic Eastern Market. Whether you're a local or a first-time visitor, this episode offers a fresh perspective on Detroit's unexpected mix of wildlife, architecture, and culture. Dive in for hidden gems and expert tips, stories, and a new appreciation for the Motor City.

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Marc & Kim get into the headlines from Thursday morning, including updates from the shooting downtown at The Wheelhouse, the fallout around the FBI's rhetoric following the attack in New Orleans, Tom Ackerman live in studio talks about the effect on sports in New Orleans and potential winter moves from the Cardinals and a live update from New Orleans with WLL News Anchor Tim Auzenne.

In Hour 3 of the Marc Cox Show, Marc & Kim dive into the updates coming out of the big stories both locally and nationally after a shooting at The Wheelhouse in Downtown STL, the problems with the FBI and the New Orleans attacks, former US Senator Jim Talent talks about why the timeline for Trump changing the mindset inside the FBI and Kim on a Whim vs. the new hands-free law taking full effect in Missouri.

In Hour 4 of the show, Marc and Kim continue to parse the details coming out from the Thursday morning shooting at The Wheelhouse, are joined by AI Expert Jeff Hunter to talk about how this is going to affecting the future generations and are joined by Griff Jenkins to talk about the details surrounding the origin of the truck used in the New Orleans attack and how that connects to Trump's plans at the borders

Marc and Kim dive in to the big question around the shooting early Thursday morning at The Wheelhouse; a county office working seconds as security, the big questions around the terror attacks in New Orleans and Las Vegas and Kim on a Whim takes on another instance of the left fighting against a small business.

(00:00-8:40) Is this A jam or THE jam? Doug with an anti-live read for charred octopus. Jackson's stance on botulism. Sometimes you gotta let the demon out. RIch Gould was hanging on the field with Big Dom in Philly yesterday. (8:41-24:10) Radio voice of the Blues Chris Kerber joins us. The Kerb Side Podcast. The WTF Line. Blues goaltending in good shape. Players who are having a surprising year. (24:11-41:18) Cody's on the line and wants to hold Jackson accountable for his botulism takes. Has Jackson been subpoenaed yet in Caller Adam's class action lawsuit? Handing out business cards at Wheelhouse. Defining simp for Martin. Latest on the Brianna Chickenfry/Grace O'Malley drama. Caller John wants a Mahomes update. No look drops. (41:19-1:02:08) Someone shaved in the bathroom sink here. Gabe DeArmond is on hold and he's gotta be loving this conversation. Reaction to Miller Moss choosing Louisville over Mizzou. Fernando Mendoza and other QB options in the portal. Chances that next year's QB is on the roster right now. Rumors of Kewan Lacy in the portal. Gabe's not really locked in on the Music City Bowl. Learn more about your ad choices. Visit podcastchoices.com/adchoices

(00:00-8:40) Is this A jam or THE jam? Doug with an anti-live read for charred octopus. Jackson's stance on botulism. Sometimes you gotta let the demon out. RIch Gould was hanging on the field with Big Dom in Philly yesterday.(8:41-24:10) Radio voice of the Blues Chris Kerber joins us. The Kerb Side Podcast. The WTF Line. Blues goaltending in good shape. Players who are having a surprising year.(24:11-41:18) Cody's on the line and wants to hold Jackson accountable for his botulism takes. Has Jackson been subpoenaed yet in Caller Adam's class action lawsuit? Handing out business cards at Wheelhouse. Defining simp for Martin. Latest on the Brianna Chickenfry/Grace O'Malley drama. Caller John wants a Mahomes update. No look drops.(41:19-1:02:08) Someone shaved in the bathroom sink here. Gabe DeArmond is on hold and he's gotta be loving this conversation. Reaction to Miller Moss choosing Louisville over Mizzou. Fernando Mendoza and other QB options in the portal. Chances that next year's QB is on the roster right now. Rumors of Kewan Lacy in the portal. Gabe's not really locked in on the Music City Bowl. Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you're managing short-term rentals, you know how vital dynamic pricing tools are to maximizing your revenue. Platforms like PriceLabs and Wheelhouse integrate seamlessly with Airbnb, VRBO, and Booking.com, making it easier to adjust rates daily. However, what many hosts don't realize is that the price you see in your tool often doesn't match the final cost your guests pay. These hidden costs—from platform commissions to payment processing fees—can significantly impact your pricing strategy and overall revenue management. In this episode, I'll break down 6 hidden factors affecting the prices your guests see. Whether it's Airbnb commission fees, property management software charges, or local taxes, understanding these details is key to staying competitive. We'll also discuss how cancellation policies, STR promotions, and discounts influence your listings on platforms like Booking.com and VRBO. By the end, you'll have actionable insights to fine-tune your short-term rental revenue management strategy for optimal results.   Key Points: Channel Commission Fees: Airbnb, VRBO, and Booking.com charge varying fees that directly impact the final price your guests see. Stay informed to stay competitive. Property Management Software Charges: Tools like HostAway and Guesty often add hidden fees, which can inflate the price without your knowledge. Payment Processing Fees: Credit card fees, often around 3%, are passed on to guests or deducted from your revenue, depending on the platform. Cancellation Policies & Rate Plans: Offering flexible or non-refundable booking options can change guest pricing significantly and impact your revenue strategy. Taxes & Local Fees: STR taxes, like transient occupancy fees, can vary widely by location and platform. Make sure your listings on Airbnb, VRBO, and Booking.com are aligned.   Pricing isn't just about setting competitive rates—it's about understanding the ecosystem of fees and commissions that affect your listings. By diving into these dynamic pricing insights, you'll be better equipped to maximize your short-term rental revenue and deliver great guest experiences. If you're looking for help with revenue management or pricing strategies, my team and I are here for you. Need help managing your short-term rental and you don't want to go it alone? Shoot us a message here and we'll see if we can help. Are you enjoying the podcast? Please subscribe, leave a rating and a review, and share it! This helps us reach others that may find the info helpful as well. You can find all of our links here including our website, recommended resources, upcoming live event, short-term rental playbook, Instagram, and more!

Welcome back to the Short Term Rental Riches podcast! Today, we're unpacking the latest trends reshaping the short-term rental industry, straight from the HostChella conference in Miami. One of the biggest takeaways? Travelers are opting for more budget-friendly alternatives—what Airbnb calls "destination dupes." Instead of splurging on high-demand locations like Lake Como, Italy, guests are gravitating toward nearby, affordable destinations like Lake Maggiore. This shift offers a huge opportunity for property investors looking to expand their portfolios without breaking the bank. Whether you're new to short-term rentals or a seasoned host, these insights will help you maximize bookings, improve efficiency, and stay ahead of the curve. 5 Key Takeaways: Budget-Friendly Travel Is Booming: Guests are seeking affordable "destination dupes," making secondary markets a hot spot for short-term rental investment. Maximize the 'Billboard Effect': Listing on OTAs like Airbnb and Booking.com can drive direct bookings—especially if you create a dedicated website using tools like HostAway. Adopt Dynamic Pricing Strategies: With tools like PriceLabs or Wheelhouse, adjust your rates to market demand and maximize revenue​. Plan Ahead with Open Calendars: Travelers are planning further out—up to 18 months in advance—so opening your calendar wide can increase visibility and bookings. Navigate Changing Regulations: STR regulations vary by city and neighborhood. Use services like Avalara to ensure compliance and avoid surprises​. Thanks for tuning in to this week's episode! The travel landscape is evolving, and staying informed is your ticket to success in the short-term rental industry. Whether you're adjusting to new guest trends or exploring tools to streamline your operations, there's always an opportunity to grow. Need help managing your short-term rental and you don't want to go it alone? Shoot us a message here and we'll see if we can help. Are you enjoying the podcast? Please subscribe, leave a rating and a review, and share it! This helps us reach others that may find the info helpful as well. You can find all of our links here including our website, recommended resources, upcoming live event, short-term rental playbook, Instagram, and more!

In this week's episode we'll cover I Heart Manatees, our Game of the Week, discuss Downsizing Collections in The School of Gaming,  and wrap it up by revealing our High-Five Wheelhouse Games! We also Spotlight Sagrada. 00:00:00 - Introduction to the Game Scholar Podcast 00:09:50 - Spotlight: Sagrada 00:19:53 - Game of the Week: I Heart Manatees 00:45:11 - School of Gaming: Downsizing Collections 00:58:04 - High-Five: Wheelhouse Games

For those who manage short-term rentals, which tools and pieces of software do you use to keep things organized and running smoothly? In today's episode of the #DoorGrowShow, property management growth expert Jason Hull brings on Jacob Mueller, founder of Renjoy to talk about using technology to help manage short-term rentals. You'll Learn [01:36] The creation of Renjoy [16:55] Software and systems for STR [25:38] Building out systems using Airtable [34:20] Strategic planning systems Tweetables “One of the things that's different about short term rentals is that it's constantly changing.” “You have to be on top of your game. You can't just do the same thing you've been doing.” “It's kind of like you've got a swiss army knife or one of those multi tools, and it's not the same as having a toolbox of high quality.” “The only thing I want to share with all the property managers out there is keep on doing the hard work.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive TalkRoute Referral Link Transcript [00:00:00] Jason: It's kind of like you've got a swiss army knife or one of those multi tools, and it's not the same as having a toolbox of high quality. [00:00:08] Jacob: That's exactly right. To be able to have like specific specialized tools, you then have to know what you're doing to accumulate those tools and have them all talking and speaking to each other, but if you do it right, very powerful.  [00:00:21] Jason: Welcome DoorGrow Property Managers to the DoorGrow Show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing in business and life, and you're open to doing things a bit differently, then you are a DoorGrow property manager. DoorGrow property managers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I'm your host, property management growth expert, Jason Hull, the founder and CEO of DoorGrow. [00:01:22] Now, let's get into the show. All right. Today's guest, I'm hanging out with Jacob Mueller from Renjoy. Jacob, welcome to the DoorGrow show.  [00:01:33] Jacob: Thanks. It's a pleasure to be here. Jason.  [00:01:36] Jason: Glad to have you. So Jacob, give us a little bit of your background in maybe entrepreneurism and how you eventually got connected maybe to rentals, property management, and and then we can get into Renjoy. [00:01:51] Jacob: Sure. Well, I won't give you the full backstory. It goes all the way back to a college class I took, but I really started getting into real estate right at the perfect time, beginning of ZIRP, zero interest rate era. And I was actually a commercial broker for a little while. I did about six months of leasing and realized I did not enjoy that. [00:02:09] And so then I transitioned to a residential property management firm based out of Denver that focused on investors. When I joined them, Atlas Real Estate, they're in, I don't know, five or six states now. But when I joined them, they were only in Colorado. They managed maybe 2, 500 doors and I was kind of their regional broker in Colorado Springs, which is where I am. [00:02:30] And they are now, I think north of 10, 000 units under management and have grown tremendously on the management side. But I learned a ton from these folks. I learned how to flip property. I learned to invest in real estate. I learned a lot. And so that's kind of where my real estate investing career started. [00:02:46] That was about four or five years ago. And since then I've acquired single family homes some small multi units. And then I've also diversified in my income streams from just long term tenants to also short term tenants. And that's kind of where the story of Renjoy begins. One of my clients and I worked with, as a broker, happened to have quite a few Airbnbs, short term rentals. [00:03:09] And he was buying properties like every six months. And I was trying to figure out how is this guy, he's my age, how's this, you know, 28 year old buying so many properties so quickly back to back? So I started learning about his process and his insights into the industry. And I thought, man, this guy's got, a peg on this industry. [00:03:25] And of course, during ZIRP, Airbnbs were easy, making money was easy, everybody was doing it. And so I saw this interesting opportunity, decided to partner with this client of mine, and another client actually. And we formed Renjoy together with our own portfolio to start.  [00:03:40] Jason: Nice. Okay. So what is Renjoy?  [00:03:45] Jacob: Yeah, so Renjoy is kind of an unintended consequence. [00:03:48] It was not our plan. It's a short term rental property management business. But when we first started the company, it was just to manage our own portfolios. And people started asking us to manage theirs because short term rentals and long term rentals are complex and difficult and a lot of work. And so owners are constantly looking to handover management for these things. [00:04:09] Jason: Yeah. And that can be a challenge. You know, with those short term rentals. I mean, everything has to move quick, right? You're having to check and adjust prices every day to make sure you're getting the, you know, the best rate possible. You need to communicate like immediately all the time with all the guests and then, you know, then like you're trying to figure out how to make sure you're getting as many people through this property as possible But not getting it damaged and then maintenance stuff hasn't dealt with like super fast Or people get really frustrated and upset and so it's a difficult game and then for you know for people managing short term rentals It's almost like a cleaning talent acquisition business more than it is a property management business And so, how does Renjoy help with this stuff? [00:05:02] Jacob: Yeah. Yeah. There's so many ways we can go with this, Jason. A lot of what you were saying, you know, resonates with me. I think there's an increased complexity on the stakeholder relationships that we have as a manager. All property managers have this complexity where they have their tenant who is a stakeholder. [00:05:18] They need a tenant to pay rent. And they also need to have properties with which to have a tenant pay rent on. And so all of the property managers have this balance they have to walk between these stakeholders. They have to serve their tenants and they have to serve their landlords, their property owners. We're the same, but one of the challenges is our tenants leave us reviews. [00:05:38] Every single time they stay and so there's this increased out of, shall we say, accountability almost on how we manage our relationship with this key stakeholder, the guests that are coming to the properties, the tenants, but also the owners too. And then this all leads to the same challenges all property managers have, which is balancing meeting your tenant's requests for service, for maintenance, kind of meeting their expectations while also keeping costs as low as possible and trying to meet the owner's expectations. And you have to constantly balance that when you're thinking about maintenance and your service level agreements and how they can get impacted by the occupant versus the owner. [00:06:16] So that's one thing that's really complex. But there's a lot of things we can get into with short term rentals. We are a full service short term rental management company. This is another pretty big distinction between long term rental property managers and short term is that the suite of services provided varies quite a bit from one short term rental manager to another. [00:06:36] Not to say that long term rental managers are all the same, but generally speaking, there's a pretty similar core group of services that all long term property managers provide for their clients.  [00:06:47] Jason: Got it. So, Is Renjoy a service that those that listening that are running a property management business are you their competitor or is there a way that they can work with you or how does that work? [00:07:00] Jacob: Great question. I do not believe we're competitors. We don't do long term rental property management and we refer out for that. And so we actually kind of have a lot of good relationships with our property managers, mutual referring relationships, actually, in the markets in which we serve.  [00:07:16] Jason: So what you're saying is long term residential property managers, if they're not wanting to deal with the complexity of short term property management, is there a way they can sort of partner with you and maybe get paid? [00:07:28] Jacob: Absolutely. Yeah. We have a referral program. And for everybody who signs a contract with us, it's a thousand bucks. Easy peasy. And if the property manager happens to also be a practicing broker, we actually do work to execute exclusive right to lists in our property management agreements, which is assignable. [00:07:46] And so we just assign, should that client that you've referred to us choose to list their property, we can actually reassign that exclusive right to list back to you as the property manager slash broker.  [00:07:56] Jason: Got it. Okay. So that's an additional benefit. They can keep the real estate deals.  [00:08:00] Jacob: That's right.  [00:08:01] Jason: Got it. [00:08:03] Okay. So for those that are investors listening and, you know, we have a lot of property managers and they should be investors as well if they believe in real estate investing, right. And they're servicing people doing it. So they're probably investors as well. If their primary focus is longterm residential management, but they're wanting to, you know, get a couple of short term properties in their market, but they don't want to do short term management. And they're buying these properties. Why should they choose you to do it instead of having the side job or why do investors tend to choose you instead of doing it themselves? [00:08:38] Jacob: Yeah. That's a good question. In general, actually, Jason, what I would say is if you are depending on your life and what all you have going on in your life, generally speaking, I recommend folks who are buying their first Airbnb to run it themselves because there's just a lot of things you need to learn and understand. [00:08:55] And I actually would say the same thing about long term rentals. I would say you as the homeowner or the property owner should try to manage it yourself. Because then you understand the challenges that, you know, your property manager might face and you know what to look for in a good property manager. [00:09:09] Same thing applies for short term rental management as well. So if your listeners are looking at acquiring their first one, my recommendation is do it first of all. And then second of all, learn the ropes, do it yourself, understand the challenges and the complexities, and then go and shop around for a manager because it's expensive to switch. [00:09:28] Jason: Yeah. Yeah. So my wife and I, we got a short term rental so that we can do client events at it and stuff like this. And, and so we'll bring clients in and we'll use that and then in the like in between we'll just we'll use short term rental it and send it out for other people to use right and so, but even with this one property like to make this to manage it well, we've got a whole suite of tools in order to like make this efficient and, you know, sarah my wife she runs it and she went through a whole university and a course and like all this stuff to like, learn how, learn the game and learn how to do photos different than typical real estate photos and like all this stuff. [00:10:11] And so, you know, to figure everything out to get this working and it's working really well, but. It just seems like a lot. It seems like a lot of stuff. So what competitive advantage do you feel like Renjoy like affords over people that eventually they figure out how to do all this stuff. They've got all these tools, but it still takes a bunch of time and they don't want to do it. [00:10:30] Jacob: Yeah, I know. That's right. It is actually very complex. It's also not static. One of the things that's different about short term rentals is that it's constantly changing. For acquiring the guests, meeting the demand out there, capturing the existing demand for short term lodging, you have to be on top of your game. [00:10:47] You can't just do the same thing you've been doing. In fact, we see quite a few property owners now who are kind of getting off that ZIRP high, you know, 2020, 2021, 2022, when people were spending like crazy, and now their properties aren't cash flowing very well. They're not capturing the demand that's in their market nearly as well because the game has changed. [00:11:04] They're saying, Hey, I'm doing everything the same I did before, but my revenue is going down. I don't understand why.  [00:11:10] The reality is, you have to compete you're competing with actually folks like us who have this professionalization of the industry, which I think is going on right now in short term rentals. [00:11:20] And one of the big challenges with an individual owner operator is not only do you have to message your guests promptly, you have to make sure they check in, check out okay. You have to check for damages after the stay, you have to organize the cleaning, you have to organize the house or the maintenance, you have to do all that. [00:11:35] But on top of that, the big thing that I see people miss is that you have to be on your pricing every day. I mean, you have to not just use algorithmic based pricing with some of these tools like Price Labs or Wheelhouse or something like that. You have to be doing it every day. And when you're looking at your pricing every day, you can't just look at your property. [00:11:53] You have to compare it to all your comp sets and see, hey, who's booked on these, you know, next 10 days and at what rates and where do I sit in that comp set and what do I need to do to my prices today to capture the existing demand before somebody else in my comp set captures that, that guest or that demand. [00:12:11] And it's very hands on. And so one of the big advantages of a property manager like us is we have, you know, two people full time looking at pricing for every property.  [00:12:20] Jason: So, and how many properties do you guys over right now?  [00:12:24] Jacob: We manage about 165.  [00:12:27] Jason: Yeah. And so with 165, you, two people are able to handle all the pricing checks and updates on a daily basis. [00:12:34] Jacob: That's right. Because not every property is unique, right? We have comp sets. So if you have Let's say 15 two bedroom, one bath units that are all, let's say, basements or, you know, attached ADUs, and they're all in the same geographical area, we could do a lot of pricing at the same time for all 15 of those units because we're trying to capture that segment of the demand. [00:12:56] Jason: Got it. Got it. Okay. So, so for those that are listening, they're managing short term rentals. And maybe they're not doing that, that one missing piece very effectively. What would you recommend that they do?  [00:13:11] Jacob: You have to, I mean, I think you have to do that, right? I mean, big part of the value proposition of a property manager for short term rentals. [00:13:18] This is key for all your listeners who are thinking about buying a short term rental too. Short term rental property managers are expensive. And so, you want to ensure whichever manager you choose to hire is going to exceed or excel or expand beyond what you might otherwise earn in revenue to offset that cost. [00:13:35] And so, if there's a property manager out there doing short term rentals and they don't have a sophisticated pricing strategy, I would say your value proposition is very weak because you're going to charge, you know, a large percentage of commission on what's already coming in without necessarily increasing the amount of revenue coming in to offset that cost for your property owners. [00:13:53] And I think you're going to end up in a tight spot when your owners aren't making enough money. And another manager can increase or boost their earnings. So I would say get on it. There's no reason not to. There's a lot of access to global talent who knows how to do this kind of stuff. So it's not a lack of talent or even that they're terribly expensive. [00:14:11] You can get a pretty good program implemented. Okay.  [00:14:15] Jason: Well then let's allow you to poison the well a little bit against any of your competitors. So let's talk about then what, how do you find and vet a good short term rental management company? I mean, everybody, when they hear what I do, if I'm at a cocktail party or an event or anything, I hear people all the time. [00:14:34] Oh, I had some rental properties, but man, it was a nightmare. And I got rid of them. And I'm like, maybe you should've just got a property manager, but in short term, like if they're not cash flowing, or it's not making money, or it's not working out it could sometimes be the property manager. [00:14:50] Especially based on what you're saying. So what would be the biggest initial filter? Would it be that? Would it be, Hey, how often are you checking the pricing on the property? And what's your pricing strategy?  [00:14:59] Jacob: You know, it's tough because you can, you know, with anybody, they can tell you whatever they want. [00:15:03] You have to like verify. And so I would always say there are a lot of like basic ground rules, questions similar to what you're saying, Jason, where, Hey, tell me about your pricing strategy. Tell me about how you will price my property. Tell me about how you'll handle work orders when things come up. Like tell me about your communication strategy with guests. [00:15:22] Tell me about your philosophy on refunding for issues or how you handle cancellations or how do you handle damages? Like all of these like key components, you'll weed out a lot of crummy property managers that way. Actually, if you just go through, Hey, here's the 15 core things you got to do just to be a worthwhile candidate for property management for me. Here's the 15 main things, but to go beyond that's when you have to start doing things like show me your Airbnb account that has all your reviews and going through that list and pick, you know, out of the last three months, find a bunch of reviews and ask them to explain what happened on those poor reviews. [00:15:59] Hey, this guest said this thing happened. What all what happened on your end? And just literally do your due diligence on guest reviews to see how the guest stakeholders are impacted by this manager. And then furthermore, try to find another owner. There's kind of a reputation game here where you need to understand, Hey, has this owner been with you a long time? [00:16:19] Why are they with you? Are they happy with you? Have they considered transitioning to another manager? Kind of a lot of stuff you would expect. And it is a lot of due diligence, I will say, but I think it has a very large impact on the performance of your property.  [00:16:32] Jason: Yeah, no, I think that's significant. [00:16:35] So you've kind of built a platform for your business, correct? With Renjoy. And so tell us a little bit about that. How is that unique? Maybe some others listening might get inspired if they're doing short term management, but explain how what kind of your, maybe that's your competitive advantage. [00:16:55] Jacob: I would say it is. And this actually, I think Jason would apply for all of your audience, even long term rental property managers. One of the things that we've been thinking really carefully about with our business as we're growing is who owns our data our property data, our guest data, our owner data, like where's that data being held. [00:17:16] And if it's being held by a third party, like our property management software provider, in our case, guesty, in your case, you know, at folio or whatever, when you think carefully about where that data is going, you have to ask yourself, am I okay with this third party data provider being the one who's going to initiate, you know, improvements to how we interact with our data? [00:17:39] Am I okay with them developing all those features and all that kind of stuff? Or do I want to have control over that based off of my needs and what I see in the market?  [00:17:46] Jason: Yeah.  [00:17:47] Jacob: And I'm not saying this is for everybody, but because we are more, I would say, tech focused and tech forward as a company, we've decided to keep that data in house. [00:17:56] And so, we use a third party tool called Airtable. I'm sure some of your audience members will be familiar with this tool. All right.  [00:18:02] Jason: Airtable geek.  [00:18:03] Jacob: Oh yeah, we love it.  [00:18:04] Jason: We run our business off of it.  [00:18:05] Jacob: Yeah, exactly. Yeah, exactly. We do too. And so, we use our property management software because you need it. [00:18:12] Right. We use it to handle our reservation data, all the calendars kind of, it's where we actually push all of our listings to market them to acquire the guests and all of our reservation data flows through there as well. But it all flows from our property management software tool into airtable. And some of it flows back and forth. But what it allows us to do is we can pull in all of our work orders from another software. We can pull in all of our accounting from another software. We can pull in whatever kind of data we want into Airtable. And we can relate the data in ways that you wouldn't otherwise be able to do, if you're using a single tool. [00:18:46] For example, Guesty, our property management software has work orders in it. It has review management in it. It has accounting in it. It has everything in it. But the problem is If you use the full suite of services within your main software provider, your property management software provider, typically, each of those ancillary services are not best in class. [00:19:08] And so, you're constrained on what you can do with the tool that you have. And we very much want to be constrained with, you know, our own kind of creativity and our own ability to create efficiency in our business  [00:19:20] Jason: It's kind of like you've got a swiss army knife or one of those multi tools, and it's not the same as having a toolbox of high quality. [00:19:28] Jacob: That's exactly right. Yeah, but it's complicated and it's costly I mean you have to be able to have like specific specialized tools. You then have to know what you're doing to accumulate those tools and have them all talking and speaking to each other, but if you do it right, very powerful. [00:19:44] Jason: Got it. Okay. So, and you're using guest CSPM software and then you've paired it up sort of with Airtable, it's feeding data into Airtable and then because you have it in Airtable, you're able to probably notice patterns more, run reports with the data. You then can create automations and things that happen from, you know, Airtable, maybe, are you using Zapier? [00:20:08] Jacob: Oh, of course. Yeah. We use Zapier and make as well for certain things. We also do have a little bit of Python scripting, but that's, it's very powerful.  [00:20:17] Jason: That's getting really nerdy.  [00:20:19] Jacob: So yeah, it's not me. Let's put it that way. It's not me doing it.  [00:20:23] Jason: Right.  [00:20:24] Jacob: But let me give you an example, Jason, of how these things work together and are really powerful. [00:20:28] So we have a lot of our housekeepers are actually in house now. They're W 2s. They're paid hourly. One of the big challenges is You can't have a manager inspect every single turnover. I mean, we've had like 72 cleans in a single day on Labor Day weekend. So there's no way you can cost effectively have somebody inspect every single clean. [00:20:49] Like it's just not possible.  [00:20:51] Jason: Right.  [00:20:51] Jacob: And so how do you hold cleaners accountable? How do you actually rank them? How do you know whether they're doing a good job or not? Other than after the fact, the next guest says, "Hey, this place is terrible."  [00:21:00] Jason: Right.  [00:21:01] Jacob: What we actually do is we do that. When the review is generated. [00:21:05] From a guest stay. Okay, now if that review mentions any kind of cleanliness issue or whatever, the review is an object in Airtable, then gets linked to the person, that is the cleaner, who is also in Airtable, and we can say, hey, who cleaned before this review? And we can actually tag that review and tie it to the cleaner, the person, and we can rank them. [00:21:26] And so we can say this person has an overall ranking of 4. 9 out of 5 on their cleanings over the last however many cleans. We can actually go back and look at every single turnover they did and what was the guest report afterwards. And by that, we can eliminate cleaners who are not doing a good job. [00:21:43] Anybody below 4. 9, you just eliminate and then you refill that pipeline. And Yeah, by having that connection, it's really powerful. That accountability happens way faster. That's what you're trying to do. If you're trying to speed it up,  [00:21:55] Jason: right? Because you have the data, you've got the timestamp of the review. [00:21:59] You can then check who was the cleaner before this review and, you know, and. You know, figure that out and then you can link to the cleaner and then you've got a database of all your cleaners I'm sure in air table and all the cleaners in Airtable. You've got these Cross links to all their reviews that are affiliated with them And then you've got a rating that you can see and so each cleaner is rated in your system yeah. [00:22:24] Yeah, so you're connecting the reviews to the cleaners  [00:22:27] So you with that data you're able to make much faster decisions as to whether, and it's not just like, you know, the really noisy, greasy, squeaky wheels that you're kind of paying attention to. Wow. This cleaner is really horrible. Who did this? [00:22:42] You know, you're able to just look at it almost like a spreadsheet and see, all right, these cleaners are performing at the top. These are not so much. We're going to send more work to these ones, maybe less than these ones are gone.  [00:22:53] Jacob: Yeah, that's right. You gamify it too. They enjoy it. I mean, it's a little bit of a friendly competition too. [00:22:58] Cause what we do is we display with a dashboard. Hey, who are the top 10 cleaners this month? Or like, it's actually live dashboard. So like, Hey, who are the top 10 cleaners? You know, we have 35 or 40 cleaners. And so, you know, if you're not on the top 10, you know, you're not on the top 10, but those who are on the top 10 are constantly competing with each other to be the best. [00:23:17] And there's a lot of shuffling going on. So yeah,  [00:23:20] Jason: I love that. That's great.  [00:23:22] Jacob: That's just one example. There's a lot of things where if you own the data, you can connect it and gain insights in ways you would not otherwise gain from a lot of tools because the people who build the software are not managing property. [00:23:35] So, they don't know what you're trying to understand about your property. They just say, Oh, you need accounting? Here's some accounting. It's like, well, but they don't understand the complexities around trust accounting and how I'm spending money on behalf of the owner. So, they don't make it easy for me to send and receive invoices within their accounting software. [00:23:50] I have to do that outside. Then I have to reconcile it with their trust accounting module. It's like, they just don't understand what you're doing. And so, their tools are often pretty, pretty weak.  [00:23:59] Jason: Okay, cool. Yeah, I love Airtable, man. We geek out on it. We use it for our client success database. We use it for our planning system. [00:24:09] We built DoorGrowOS in it. We built our applicant tracking system and hiring system in it. And built a bunch of stuff in it. So if you're a property manager and you're using Airtable, then let me know, like reach out to me. I'd be curious to see what kind of things other property managers are doing in order to you know, leverage Airtable. [00:24:30] And how they're using this in their business. I know there's some out there doing it. I've seen it in some of the groups and they're leveraging Airtable to keep track of things. So. All right airtable is really cool. Basically for those that aren't familiar with Airtable, it on the surface, it looks like a Google sheet sort of, but the difference is It's beyond just spreadsheets. It's a database software and really it's now considered no code software because to have software, you need input, you need data storage, and then you need output and so you can build in air table forms or things to entry under data or you can even connect it to zapier or other automation softwares or tools to feed data into it so you have input and then you have data storage and you can build really complicated databases of stuff where things are cross linked and then based on that then you can create dashboards or extensions or output or feed data to other systems based on that data. [00:25:32] And so, yeah, so there's some really cool stuff that you can do with Airtable. So, yeah, so give me another example of something cool that you do in Airtable that you think is may be relevant to property managers.  [00:25:44] Jacob: Yeah, we actually incorporated our CRM into Airtable and the main reason for that is because Oh,  [00:25:52] Jason: Airtable is your CRM? [00:25:54] Yeah.  [00:25:55] Okay, got it.  [00:25:57] Jacob: There are some limitations with it, of course, but because we're not doing like mass, we're not doing like really mass marketing, we have really good lists. So we're not targeting like a ton of people because it's very B2B.  [00:26:07] Jason: Yeah.  [00:26:07] Jacob: And we don't necessarily want everybody short term rental. [00:26:09] Like we're very particular on which properties we want to manage. So anyway, one of the benefits of it is when you're going through the sales process, right? A lot of that process is discovery of property data. Not just owner data, owner problems, whatever. It's also property data. And so, we noticed this huge inefficiency in a lot of sales processes where the salespeople learn all about the property, they get them signed, and then they hand them off and they don't communicate all of the things that they learned about the property. [00:26:38] And then you have to relearn and the owner's like, I already told you this. Like, now I have to tell you about this furnace again, and this AC unit again, and this hot water heater, and this thing about the backyard, and this thing about the sprinkler. This thing about the neighbor, this thing about the, like, there's just on and on. [00:26:49] It's a lot of work for the owner. And so what we've done is we've built that data intake to your whole point about what software is for that data intake that the sales person is collecting through the whole process gets built into the system. So that when that lead converts, that opportunity converts into a client. [00:27:07] All of that data goes straight into the property data, and the onboarding team just has to fill in the gaps. And so it really smooths the transition of data from sales to operations.  [00:27:18] Jason: Yeah we sync and merge our CRM, our sales CRM, which is our tool for communication and our text, email, phone, everything fees through our CRM with our existing clients with perspective clients, all that, but we have it sync to our client success database for our existing clients that are in our mastermind and our coaching programs. [00:27:42] And it feeds data across. So for example, we'd like to track how many doors our clients have. We have them complete a weekly check in form. The air table and they're providing their monthly revenue, their door counts. We capture this data and we use this to build what we call proof bombs later that are like visual testimonials that people can absorb seconds, which is an idea I learned from Sharran Srivatsaa, which is the CEO of real and brilliant guy and he taught this to Alex Hormozi. [00:28:13] Alex Hormozi used it in his book launch. As they're showing all these people getting results And so we have the data to prove that our clients are getting results over time and we can show the time period so it just feels more credible. And that data syncs over to our crm and updates their door count updates these things So when we're talking with them in the crm We can communicate with them. [00:28:36] And so we've we're always geeking out and optimizing our system, our client success database, everything so that we can better take care of our clients. Like we have a photo of every client's face in our database. We can learn who they are and know who they are and know their names. So when they show up, Recognize them and yeah, so we stalk them a little bit to get a photo or we capture their face on one of the Zoom calls that they show up on or something, but my team are responsible to make sure Every client has we have a photo. [00:29:06] We have the name. We know their current door count. We know what they're working on and and then yeah, we've got some other really cool things that we've done recently as well so we're always improving this and. Because our key system we run our entire business on is called DoorGrow OS. [00:29:21] It's a planning system that we've built out in Airtable. We coach clients on how to do this as well. And it really, I believe, is our greatest competitive advantage.  [00:29:30] Jacob: So do you, like, white label an Airtable instance for those clients?  [00:29:33] Jason: So what we do with our clients is we have an enterprise Airtable account and then we give them, we create or duplicate some of our proprietary Airtables that we built for clients and give them access to these. [00:29:47] Jacob: I think this is brilliant. I actually think if there's any property managers out there who are thinking about this, the value that Jason's offering actually through pre building or pre packaging an Airtable setup on how your processes should flow accordingly. That's actually extremely valuable. It's fascinating that you're doing that, Jason, because we've been thinking about it ourselves for a short time. [00:30:07] Jason: So we never really built the process system, because we partner with Flussos, another company that has this brilliant flowchart process software,  [00:30:16] Because I think there's three levels of process I've talked about, but the level one is process documentation, which is really shitty because people don't really read processes. [00:30:26] It's like the owner's manual in the glove box of your car, right? Then there's the next level is checklist and that's okay. We've used process street stuff like that in the past. Some will use lead simple. Checklist has its own inherent flaws that the more complicated the process the more only one person understands how to change it or edit it or make it work and then there's like the next the third level which is is visual workflow and this is where everybody understands it and they're clear on it. So visual workflow, what that's done is it's allowed me the nerd to not have to do processes anymore. My team all understand them. They can see them and they can be crazy complicated because it's like playing with flow chart, Visio. [00:31:06] And that's where the processes are built. So that's been a game changer for us, but everything else, like our planning system, and our hiring system, this is where I think Airtable really magically shines because we can custom tailor their hiring system for particular needs. Like we have a client who's adding like 114 doors in like, like a month or two, or like he's just has this ridiculous. [00:31:30] And so his biggest constraint is hiring maintenance technicians. And he lost two he had four. So now he's down. He was down to two He got on a call with me and he was using our DoorGrow ats our applicant tracking system and we talked with him about cloning the application form reducing it to get more maintenance text to flow through, reducing the difficulty and then giving them working interviews and my coaching for him was you need to be probably hiring four techs a month and firing two or three. [00:32:01] That's right. That's exactly right. Which is very different. And so I explained to him, I was like, you are no longer property management business because your business now, your biggest constraint, your business now is, and you need to swallow this pill that your business now is a maintenance talent acquisition company. [00:32:19] And once he's like owns that, then he'll move on to another level boss in the video game of business, you know, but that's the business he's in now. It was originally, it was like, Oh, we're in the business of trying to get clients. And then he was in the business of trying to deal with getting on clients. [00:32:34] And now it's maintenance, right, technician. And hiring and keeping that going. So just like short-term rentals is largely a game of cleaning, and hiring. Yeah. No, I mean, we have a recruiter managing cleaners.  [00:32:48] Jacob: Yeah. We have a full-time recruiter. I mean, yeah, we have a constant pipeline of cleaners. Same with maintenance techs. [00:32:53] I mean, yeah, it is. It is. And you have to be shedding them, just like you shed property owners too sometimes.  [00:32:59] Jason: Yeah, we also built a rental property analysis tool that our clients use with real estate agents in air table We had some programmers do some custom coding to do some of the more complex formulas that you can't do an air table like amortization schedules and stuff like this And so they're able to create these really cool one page reports for a rental property that are branded with their branding and have their pricing built into it as a property manager, that they can get the real estate agents that are working with investors, they're working on deals, or trying to attract investors, that they can then put on their rental listings to show how that property could either cashflow or in the long run would be a better investment than maybe investing in the stock market. [00:33:41] Jacob: So it's a great idea. We do something similar. Again, part of our sales process is we, when a lead converts to an opportunity, we basically have this template pro forma that gets generated from fields within air table, but it's a Google sheet template. So it allows us to do more is what we want in the Google sheet because it's not just a single page. [00:34:00] It's, you know, there's quite a few pages because short term rentals are very complex in terms of setting them up. Your setup costs, your startup costs are quite large and having a reliable, accurate number for startup costs is actually remarkably difficult. With Airbnb, so similar process, you end up with kind of the same result. [00:34:18] Here's an accurate projection.  [00:34:20] Jason: Awesome. Well, cool. Well, maybe we'll have to hang out off out and geek out on some air table stuff. So, but yeah, this has been our competitive advantage. Largely is our planning system and cadence of annual planning, quarterly planning, monthly planning, and have a database where it's all late cross linked. [00:34:37] And so we In our system team members, and clients that use this their team members show up and there's we're keeping track of all the wins. So there's this culture of winning and Nobody wants to show up getting a red no on their weekly commitments. They're getting they want to get a green Yes, and so this is outside of our daily tactical stuff, this is our strategic goals. [00:35:00] And so it gets my entire team focused on innovation on moving towards goals and outcomes moving forward instead of just their daily tactical work, which we're using DoorGrow Flow or Flussos that visual workflow tool. And so that's allowed us to I think that's our strongest competitive advantage is that [00:35:19] other businesses, usually the entrepreneur comes in, throws out a bunch of goals and ideas and it's like a pulling the pin on a grenade. If they get back from a conference to their team and their team trying to do their tactical daily work and they're like, how are we going to do all this? And there's no real plan or clarity and they rarely achieve any of their goals or outcomes that they're aiming for. [00:35:41] And we, on a weekly basis, our goal is we have sometimes four somewhere between 30 to 50 commitments between everyone on my executive team And they've committed to that week that are going towards our 30 day goals And we get at least our goal is to hit 80 percent and we do that with consistency. Now, years and 80 percent of our goals. [00:36:03] And which means our 30 day goals are largely almost always achieved. And which means our quarterly goals are almost always achieved and annually hit our goals. And so we move really fast. We get a lot of stuff done and we innovate a lot in our coaching business. And I don't think there's. And I work with some of the best coaches in the industry. [00:36:23] So we've really built something. I think that's pretty amazing. And we just, we roll out new things like every month. And that innovation has, that system has allowed it us to innovate. And I'm the way we've set up DoorGrow OS and Sarah runs this, my, she's our operator and my wife, she's always like, we vote on things. [00:36:43] We get feedback on things. And she's like, not you, Jason, you're last. Like I'm always last to speak. So I don't end up as the emperor with no clothes in my own business. So anyway, yeah, Airtable is pretty cool. So, yeah, that'd be interesting to see if there's some other ways in which our clients could leverage or use Airtable for keeping track of their own clients because that's not something we played around much with, but.  [00:37:06] Jacob: Yeah. Yeah, absolutely.  [00:37:08] Jason: Cool. Well, Jacob, for those that are interested in getting their property managed by you, what, which markets do you cover and how do they get ahold?  [00:37:18] Jacob: Yeah. So we do have full service management in Colorado, kind of, Southern Colorado, so South of Denver, Colorado Springs, and then further West. [00:37:27] And we also manage in Gulf coast, Florida between Tampa Bay and Fort Myers. So, we're in these two geographic areas for full service, but going back to the pricing thing, we've realized that there are a lot of property owners who love the hospitality side of the Airbnbs, but not the pricing side. That's not why they got into it. [00:37:46] We actually do have a pricing service. Where we market and distribute your listing on a bunch of different booking channels. So a lot of people are seeing your listing and we do the daily pricing for your property. So you don't have to do that. And then you do the cleaning, the maintenance, and the interaction with the guests. [00:38:03] You take care of the property. It's your account. They're your reviews. They're your guests. We don't interact with them. And that is global, a global service.  [00:38:11] Jason: Oh, so that's a service that property managers could use, self managers could use. Yep. Okay. Yeah. Great. In fact,  [00:38:17] Jacob: we do have some small property managers using it. [00:38:19] .  [00:38:19] Jason: Alright, cool. So, how does that work?  [00:38:23] Jacob: Yeah, so it really depends on the client. Like with a property manager and some property managers are for their own portfolios. Some, you know, are managing for others. It really depends on the property situation and the setup that's currently in place. But the most common thing is there's an owner operator who says, Hey, I don't want to do the pricing. [00:38:40] I'm getting crushed by my competitors because I'm not doing this algorithmic based pricing and I'm not reviewing it daily. So we come in and we say, okay, great. I see you're on Airbnb or I see you're on VRBO or I see you're just on Airbnb and VRBO. What we do is we come in and we create a bunch more booking channels for you and we aggregate it into a white labeled property management software. [00:39:00] It's not guesty actually. It's a different software tool. So the owner only has one place to go for their calendar, for their messaging. It's all in one place. They don't have to do anything. And then we create those listings and then we market them and then we continue to price them on an ongoing basis and to reset their prices. [00:39:16] to compete whichever market they're in.  [00:39:18] Jason: Got it. And is this a fairly affordable service? It is.  [00:39:22] Jacob: Yes, it's very low cost compared to full service short term rental management. And it also doesn't have any, like, contracts or anything. It's just day to day.  [00:39:29] Jason: Okay, devil's advocate, what if, some listening might be like, well, why would I trust them to price my property when they might have properties in my market? [00:39:38] Like, if they're in a market that you're in, like Colorado, what if they're going to Price there's better or more competitively than my own.  [00:39:45] Jacob: That's a great question. Yeah. No, it's a great question. And actually it's related to kind of one of the things that we set out strategically for our market. [00:39:53] Like Colorado Springs, we manage about 120 properties in Colorado Springs out of about 3000 Airbnbs. And we kind of set our market cap at about, or sorry, as large, our market saturation at about 200 units in the Springs. So, we actually won't go above managing 200 properties in Colorado Springs for this very reason. [00:40:10] The cannibalizing of market share. Now, that gets even more detailed where it's not just properties total, but also comp sets. So, if we have more than, let's say, 10 percent of the two bedroom properties in Colorado Springs, we're going to start cannibalizing our own market. And so, we actually have limits on the sizes of properties within our specific markets. [00:40:30] So, right now we actually are pretty, we're pretty darn close to being capped out at one bedrooms and two bedrooms. So, we don't really take on those units anymore.  [00:40:38] Jason: Got it. Just 10 bedrooms now.  [00:40:41] Jacob: Yeah, that's right. 3, 4, 5, 6. We don't have any 10s. We have a 9, but that's the biggest.  [00:40:48] Jason: Yeah. You're not in some giant family reunion markets? [00:40:52] Jacob: No, we are. We're in Two Springs. I mean, that place sleeps, I'm talking to a lady now. She's got a place that sleeps 60. So, that'll be That would be a family reunion for sure.  [00:41:02] Jason: Well, cool. So that sounds like an interesting service. Maybe I'll have Sarah check it out. So, cause I know she's checking the pricing every day. [00:41:09] I think she kind of enjoys it though.  [00:41:11] Jacob: Yeah, that's totally fine. Yeah. If you enjoy it, then we are not, you know, like it's for people who is like pulling teeth, right? Like I hate doing this. I don't, or I'm not like really into the whole game theory around pricing. Like that doesn't interest me. That kind of thing. [00:41:25] Jason: Yeah. I mean, yeah, it'd be interesting to have her do a demo with you guys and see how it compares to what she's doing and whether she would trust it or not. Yeah. That'd be interesting. I mean, she's checking  [00:41:35] Jacob: it every day, Jason, she's probably doing, you know, she's already like 85 percent of the way there. [00:41:40] Yeah.  [00:41:41] Jason: Yeah. I don't know, but I think it's interesting. There's you know, there's a lot of property managers that do short term rentals that they're not doing anything like this. And they just not, and they basically set it sort of at a rate that's similar and maybe occasionally they'll adjust it, but they're trying to just let it happen and yeah. [00:42:02] And then the owners get frustrated because they're like, why isn't this renting out as often? Or, you know, it's renting out a lot, but why am I not getting paid very much? You know?  [00:42:11] Jacob: Yeah. It's this passive versus active approach, right? I always tell owners like, Hey, there's two kinds of demands. There's existing demand for short term lodging. [00:42:20] These are people who are coming to your market no matter what. They're already coming, now they're looking for lodging. But there's a second kind of demand that's really important, which is the generated demand. These are people who aren't coming to your market and wouldn't otherwise come to your market if you hadn't reached out to them first. [00:42:34] So you're generating demand by marketing, essentially. And so we have a pretty sophisticated system for marketing to very specific or very likely customers to then book and come and stay because of your property that they wouldn't otherwise have come. And so that's a really big distinction with a lot of property managers. [00:42:52] They just look at existing demand and try to capture their share of existing demand versus generating net new demand. So as an example of how we do this. We require our owners to have our tech package in their property. And part of what is included in that tech package is a commercial wifi router system. [00:43:10] So every guest, not just the one who books the property, but every guest who comes to the property and wants to access the internet has to give us their phone and email. And so we build a massive database for marketing towards for guests, direct guest marketing.  [00:43:23] Jason: Wow. Okay.  [00:43:24] Jacob: A lot of managers don't do that. [00:43:26] Jason: So, the managers out there that would, these pieces, they don't even enjoy doing it. Like the advanced pricing service. And maybe there's some other little things you can help them with as well. They can reach out to you and get this and you said you mentioned white label does that mean they're able to still maintain their brand and people aren't in your business name. [00:43:46] And yeah.  [00:43:46] Jacob: Yeah, absolutely  [00:43:48] Jason: Okay, very cool. Yeah, cool. Anything else you'd like to share before we wrap up?  [00:43:54] Jacob: The only thing I want to share with all the property managers out there is keep on doing the hard work. For those who are outside the industry, they don't understand the challenge of the beat down that can be property management. So just keep it up and do the good work that it is. [00:44:07] Jason: Yeah, it can be challenging. Well, All right. Thanks for Somebody jump on I don't know who that was All right. Thanks for hanging out with us until next time everybody to you know until next time to our mutual growth if you're interested in getting connected with Jacob. How do they reach you? [00:44:24] Jacob: Just go to www. renjoy. com and just fill out a form and you'll get ahold of me.  [00:44:30] Jason: Okay. Awesome. Well then, if reach out to them and then if you are interested in growing your property management business and scaling it and getting some support in how to reach out and attract more owners to do third party management, check doorgrow. [00:44:46] com and make sure to join our free Facebook group at doorgrowclub. com. All right. Thanks, Jacob. And bye everyone. Thanks, Jason. Bye  [00:44:53] Jacob: everyone. Bye. [00:44:54] Jason: you just listened to the #DoorGrowShow. We are building a community of the savviest property management entrepreneurs on the planet in the DoorGrowClub. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead content, social direct mail, and they still struggle to grow!  [00:45:21] At DoorGrow, we solve your biggest challenge: getting deals and growing your business. Find out more at doorgrow.com. Find any show notes or links from today's episode on our blog doorgrow.com, and to get notified of future events and news subscribe to our newsletter at doorgrow.com/subscribe. Until next time, take what you learn and start DoorGrow Hacking your business and your life.  

This content is for Members only. Come and join us by subscribing here In the meantime, here's some more details about the show: It's a warm welcome then to the man himself: Dr. Brad Stone - the JazzWeek Programmer of the Year 2017, who's here every Thursday to present The Creative Source - a two hour show, highlighting jazz-fusion and progressive jazz flavours from back then, the here and now, plus occasional forays into the future. Please feel free to get in touch with Brad with any comments or suggestions you might have; he'll be more than happy to hear from you: brad@soulandjazz.com or follow him via Facebook or Twitter. Enjoy! The Creative Source 31st October 2024 Artist - Track - Album - Year Mauricio Morales    Monday: Wishful Thinking    Seven Days    2024 Randy Hoexter    Tomorrowsville    Tomorrowsville    2024 Avishai Cohen    Courage    Bright Light    2024 Andy Wheelock Whee3Trio    Kewo    In the Wheelhouse    2024 Bryn Roberts    Stevedore Cosplay    Aloft    2024 Joe Baione    Superhero    Vibe Check    2024 Brandon Sanders    Central and El Segundo    The Tables Will Turn    2024 Larry Vuckovich with Bobby Hutcherson    Loving Linda    Blue Balkan: Then & Now (1981, 2002)    2024 Warren Wolf    Spring High    A History of the Vibraphone    2024 Western Jazz Collective    National Nightmare    Dark Journey: The Music of Andrew Rathbun    2024 Nicola Caminiti    City Lights (and Deep Darkness)    Vivid Tales of a Blurry Self-Portrait    2024 McGrath/Fujisaki/Lyles/Corniñas    The Almost Mourning    Entre Amigos    2024 Wayne Escoffery    Rapture    Alone    2024 Sarah Hanahan    Resonance    Among Giants    2024 Zach Adelman    We Make    We Make: Stories for a New Day    2024 Holman Alvarez    Drunken Moon    Hidden Objects    2024 Dave Douglas    Gifts    Gifts    2024 Yosef Gutman/Itay Sher    Tsami Lecha Kafshi I    Unity    2024 Yosef Gutman/Itay Sher    Tsami Lecha Kafshi Movement II    Unity    2024 Miles Okazaki    Pulsation Station    Miniature America    2024 Miles Okazaki    In the Fullness of Time    Miniature America    2024 Miles Okazaki    A Clean Slate    Miniature America    2024 The post The Creative Source (#CreativeSource) – 31st October 2024 appeared first on SoulandJazz.com | Stereo, not stereotypical ®.

Kelli and Sarah are joined by Dana from I Take Bravo Very Seriously to discuss Season 5, Episode 3 of Below Deck Sailing Yacht. Topics include: Gary and Daisy history, going Dutch on the bill, Glenn's ipad viewing, unpacking, tender lessons, Dannie's table decor meltdown, Fried Green Tomatoes, yacht chef temperaments, the dessert dish debacle, BravoCon 2025 andFloatopia. In Hot Tub Convo we discuss Natalya on Miss Match, being on I Take Bravo Very Seriously, Glenn's interview on the Sailing Doodle Podcast, Dr. Contessa's interview with Bravo Daily Dish, Hayu Fan Fest, Andy at Dead and Co and Ellie and Chase hanging out in Fort Lauderdale. Let's go to Floatopia - a new episode of Above Deck is out now!  Thank you to Waterlust for sponsoring this episode. To support marine conservation and this podcast, go to www.waterlust.com/abovedeck Follow us on Instagram: @abovedeckpod  Get in touch: abovedeckpod@gmail.com  Get ya some Above Deck merch! https://shop.hurrdatmedia.com/collections/above-deck Please subscribe on Apple Podcasts, Spotify or wherever you get your podcasts, and tell a friend!  (00:00) Intro (01:23) Episode Recap (01:48) Discussion (26:50) Waterlust Ad (27:52) Hot Tub Convo (35:49) Join Me in the Wheelhouse (37:32) Outro (38:11) Outtake Sarah and Kelli on the I Take Bravo Very Seriously: https://podcasts.apple.com/us/podcast/above-deck-podcast-takes-bravo-very-seriously-bravo/id1723539749?i=1000673863145 Dana's Instagram: https://www.instagram.com/itakebravoveryseriously and https://www.instagram.com/thebravoinvestigator Glenn on the Sailing Doodles Podcast: https://www.youtube.com/watch?v=qbfQOIGlYFI This is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Short Term Rental Pros Podcast, host Jeremy sits down with with Andrew, a key figure behind Wheelhouse, a software designed for pricing and revenue management in the short-term rental market. The discussion covers the impact of COVID-19 on the industry and how Wheelhouse adapted by restructuring their business model to focus on software development. Andrew delves into the nuances of managing urban versus rural short-term rentals, the challenges and strategies for scaling a rental portfolio, and the impact of new technologies like electric cars and social media on the hospitality industry. He highlights Wheelhouse's offerings, including their advanced revenue management tools and how these tools can help property managers increase efficiency and scale their businesses. The conversation also touches on predictions for the future of the industry, emphasizing the importance of local data and the evolving landscape of short-term rentals.

We wheelhouse anglers long for thick ice, allowing us to drive our trucks and houses out on the ice. By that time, walleyes living under the ice have usually seen a fair bit of pressure from those venturing out for the early ice walleye bonanza. Wheelhouse walleye fishing is an experience all its own but for those anglers who want to enjoy ice fishing walleyes at its finest, early ice may be the best opportunity. Check out our blog here: https://catchcover.com/read-blog-articles/

Struggling to fill your calendar and keep your Airbnb booked?  Today, we're going to cover one of the most crucial aspects of running a successful Airbnb—pricing. Whether you're new to hosting or a seasoned pro, setting the right Airbnb pricing strategy is key to maximizing your occupancy rates and keeping your property fully booked. In this episode, I'll walk you through how to use dynamic pricing tools like PriceLabs and Wheelhouse to ensure you're not leaving money on the table. More specifically, we'll look at a short-term rental pricing metric that takes only a few seconds to find but can have a huge impact on your revenue. One common mistake hosts make is setting their Airbnb minimum price too high, even with dynamic pricing in place. I'll show you how to quickly check if your minimum price is too high and what to do if it is. Plus, we'll talk about how to adjust your pricing for weekends, holidays, and low-season periods to stay competitive. If your occupancy has been dropping or you're concerned about maximizing your Airbnb revenue, then this episode is for you.  Episode Highlights: Check Minimum Price Frequency: Find out how often your dynamic pricing tool sets your property at the minimum price and use this data to adjust if needed. Create a Wide Pricing Range: Make sure there's a large gap between your Airbnb base price and your minimum price, allowing dynamic pricing tools to do their job effectively. Seasonal & Weekend Adjustments: Always set different Airbnb pricing strategies for weekdays, weekends, and holidays to capitalize on peak demand times. Cross-Check Competitor Pricing: Compare your property's prices to nearby competitors on Airbnb to stay ahead in your local market. Lower Prices When Necessary: Don't be afraid to lower prices during off-peak times to boost your Airbnb occupancy—especially if you have strong guest screening in place. Thanks for watching! I hope this episode helps you fine-tune your Airbnb pricing strategy and boost your short-term rental revenue. Remember, pricing isn't a set-and-forget task—it's dynamic and changes with the market. Keep checking how often your price hits its minimum and adjust as needed to stay competitive. Need help managing your short-term rental and you don't want to go it alone? Shoot us a message here and we'll see if we can help. Are you enjoying the podcast? Please subscribe, leave a rating and a review, and share it! This helps us reach others that may find the info helpful as well. You can find all of our links here including our website, recommended resources, upcoming live event, short-term rental playbook, Instagram, and more!

Brea and Mallory test out the CAWPILE rating system! Plus, they settle a debate about sleep reading and if it counts, and recommend books based on favorite TV shows. Email us at readingglassespodcast at gmail dot com!Reading Glasses MerchRecommendations StoreLinks -Reading Glasses Facebook GroupReading Glasses Goodreads GroupAmazon Wish ListNewsletterLibro.fmTo join our Slack channel, email us proof of your Reading-Glasses-supporting Maximum Fun membership!CAWPILE SpreadsheetBook RoastBooks Mentioned - All This & More by Peng ShepardThe God of the Woods by Liz MooreThe Reading Glasses Book!!!Mouthful of Birds by Samanta Schweblin, translated by Megan McDowellFoe by Iain Reid

Jim and Robbie are joined by LockedOn Astros Podcast Host Htown Wheelhouse to discuss the Astros season so far, what has gone right, what has gone wrong, and if they will be a World Series contender this year To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Kelli and Sarah discuss Season 9, Episode 11 of Below Deck Med. Topics include: rich bishes, moving couches, washcloth-tasting caviar, debutante balls, butter vs. fish knives, Captain Sandy making the guests behave, Joe's fertility temple facts, Gael driving the tender and Ellie asking Joe on a date. In Hot Tub Convo we discuss Season 10 of Med filming, speculation about Sailing Yacht, Ellie and Gael's WWHL appearance and how to watch the Below Deck Med After Show on Peacock. This caviar tastes like a washcloth - a new episode of Above Deck is out now!  (00:00) - Ads (02:15) - Intro (03:03) - Episode Recap (03:27) - Discussion (25:58) - Acting Like Aesha (26:55) - Waterlust Ad (28:14) - Hot Tub Convo (32:33) - Join Me in the Wheelhouse (33:27) - Outro Follow us on Instagram: @abovedeckpod  Get in touch: abovedeckpod@gmail.com  Get ya some Above Deck merch! https://shop.hurrdatmedia.com/collections/above-deck Let our sponsor BetterHelp connect you to a therapist who can support you- all from the comfort of your own home. Visit https://betterhelp.com/AboveDeck and enjoy a special discount on your first month. Please subscribe on Apple Podcasts, Spotify or wherever you get your podcasts, and tell a friend!    GEAR WE USE TO MAKE PODCASTS: https://amzn.to/4dg7uZF SOFTWARE WE USE TO MAKE PODCASTS: https://hurrdatmedia.com/our-gear/ This is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel! Learn more about your ad choices. Visit megaphone.fm/adchoices

The Mariners just took two of three and we're feeling pretty good about where the M's are at with a 1.5 game lead in the American League West!We talk about the Victor Robles story, both in terms of the now and the future. Could the M's work to lock him up early, and what would it do to the outfield if they did?And then we're joined by Ty Dane Gonzalez of "Locked On Mariners" and Teren Kowatsch of our Mariners on SI team.(Please note that we selected the wrong microphone for the interview portion of the podcast accounting for the different-sounding audio)

Brea and Mallory tick off a box on the 2024 Reading Glasses Challenge - figure out your reading appeal factors! Plus, they solve a problem about figuring out your wheelhouse, and recommend dialogue heavy books! Email us at readingglassespodcast at gmail dot com!Reading Glasses MerchRecommendations StoreSponsors -GreenChefwww.greenchef.com/GLASSESCLASSCODE: GLASSESCLASSEarthBreezewww.earthbreeze.com/GLASSESLinks -Reading Glasses Facebook GroupReading Glasses Goodreads GroupAmazon Wish ListNewsletterLibro.fmASL Kids BooksBrea's Movie at FrightFest!To join our Slack channel, email us proof of your Reading-Glasses-supporting Maximum Fun membership!Books Mentioned - Marrow by Tricia Wolfe and Brynne WeaverGrief is for People by Sloane CrosleyLincoln in the Bardo by George SaundersA Letter to the Luminous Deep by Sylvie Cathrall

It's late July and summer is beginning to wind down. If you haven't taken your wheelhouse camping yet, it's a great time to get it out on the road and find a place to set up for the weekend or even longer. Wheelhouse manufacturers are building increasingly more creature comforts into their designs and today's ice fishing houses are no longer limited to use on the ice. Many of them are truly year-round models with features like full kitchens and baths, air conditioning, and entertainment systems. Here are some of the big advantages of summer camping in an ice fishing house. For more information, visit https://catchcover.com/read-blog-articles/the-advantages-of-summer-camping-from-a-wheelhouse/

Kelli and Sarah discuss Season 9, Episode 9 of Below Deck Med. Topics include: Iain's mistakes, white party outfits, Gael's breakup, Joe and Ellie's makeout sesh, “mic-ro-wah-vay”, Aesha's laundry ultimatum, Captain Sandy's advice and the Ellie/Bri showdown in the guest cabin. In Hot Tub Convo we discuss Captain Sandy and Leah at The Olympics, Adrift and Salty mugs, Daisy and Gary hanging out, listener comments, Kate Chastain's thoughts on Ellie and everyone cutting their hair short. Get 8 hugs a day for maintenance - a new episode of Above Deck is out now!  00:00 - Ads 01:25 - Intro 02:16 - Episode Recap 02:41 - Discussion 24:00 - Acting Like Aesha 25:20 - BetterHelp Ad  26:12 - Hot Tub Convo 32:17 - Join Me in the Wheelhouse 34:22 - Outro Follow us on Instagram: @abovedeckpod  Get in touch: abovedeckpod@gmail.com  Get ya some Above Deck merch! https://shop.hurrdatmedia.com/collections/above-deck Let our sponsor BetterHelp connect you to a therapist who can support you- all from the comfort of your own home. Visit https://betterhelp.com/AboveDeck and enjoy a special discount on your first month. Please subscribe on Apple Podcasts, Spotify or wherever you get your podcasts, and tell a friend!  Resources: Adrift & Salty: https://adriftandsalty.myshopify.com/ This is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel! Learn more about your ad choices. Visit megaphone.fm/adchoices

Kelli and Sarah discuss Season 9, Episode 7 of Below Deck Med. Topics include: Leaving the anchor, Jaws, Iain's long game, lead deckhand, Aesha's attempt to patch things up between Ellie and Bri, sneaky low-angle cameras, guests from Charleston, Jono's advice for Gael, laundry conspiracy theories and wildfires. In Hot Tub Convo we discuss Nathan and Joe's WWHL appearance, Alex and Chase on the latest Chasing Grace YouTube video and Down Under Season 3 news. Put on your tin foil hat - a new episode of Above Deck is out now!  Follow us on Instagram: @abovedeckpod  Get in touch: abovedeckpod@gmail.com  Get ya some Above Deck merch! https://shop.hurrdatmedia.com/collections/above-deck Let our sponsor BetterHelp connect you to a therapist who can support you- all from the comfort of your own home. Visit https://betterhelp.com/AboveDeck and enjoy a special discount on your first month. Please subscribe on Apple Podcasts, Spotify or wherever you get your podcasts, and tell a friend!  Resources: Alex and Chase in St. Maarten: https://www.youtube.com/watch?v=6WN0eRqRniY (00:00) - Intro (00:45) - Episode Recap (01:07) - Discussion (17:43) - BetterHelp Ad (18:30) - Hot Tub Convo (23:52) - Join Me in the Wheelhouse (24:43) - Outro (25:25) - Outtake This is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel! Learn more about your ad choices. Visit megaphone.fm/adchoices

Kelli and Sarah discuss Season 9, Episode 5 of Below Deck Med. Topics include: Joe and Bri's hot tub hookup, hand checks, girl code, Trishelle's preference sheet, boy's room slumber parties, Aesha's thumb, dog barking, the Greek vow renewal and Ellie almost missing the fashion show. In Hot Tub Convo we discuss Gael and Bri's appearance on WWHL, what we're watching this summer (OBX and old RHONJ) and we play a message from our buddy, Chase. We're just noseying around - a new episode of Above Deck is out now!  Follow us on Instagram: @abovedeckpod  Get in touch: abovedeckpod@gmail.com  Get ya some Above Deck merch! https://shop.hurrdatmedia.com/collections/above-deck Let our sponsor BetterHelp connect you to a therapist who can support you- all from the comfort of your own home. Visit https://betterhelp.com/AboveDeck and enjoy a special discount on your first month. Please subscribe on Apple Podcasts, Spotify or wherever you get your podcasts, and tell a friend!  (00:00) - Intro (00:47) - Episode Recap (01:30) - Discussion (18:15) - Acting Like Aesha (19:50) - BetterHelp Ad  (20:50) - Hot Tub Convo (26:37) - Join Me in the Wheelhouse (27:01) - Outro (27:40) - Outtake This is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel! Learn more about your ad choices. Visit megaphone.fm/adchoices

A Growl that You'll Never ForgetJordan Foley is a singer-songwriter in the folk-Americana realm based in Orlando, Fl. Jordan packs a punch with his growling voice and heavy-hand acoustic rhythm and can be found playing all over the Central Florida area and beyond! Jordan's music has been described by Creative Loafing as “a special brand of Americana for admires of bands like American Aquarium, Lucero and Ryan Bingham.Jordan's debut album, Give to Get a Day, was released in 2018. The album includes originals like See You Letter and Clouds. In 2020 he also released originals ‘Sing me a Love song' and ‘The thought of me and you'.In 2022 Jordan, along with Tyler Hood formed Jordan Foley and the Wheelhouse. In 2023 they released a self titled EP of wonderfully crafted original Americana songs produced by local legend Thomas Wynn. As well as touring on his own and with the band, Jordan has recently opened for The Wallflowers, Five for Fighting, JD McPherson, William Eliot Whitmore and Colby Acuff. You'll also Discover;The Life-Changing Standing Ovation.A Song Born at Beef O'Brady's.5 Bands that inspired Him.How an Improvised Moment Sparked an Incredible Song.The Facebook Group that Became a Powerful Brand.Colorful Stories Behind See You Letter, The Last Dance, and Arguing in a Restaurant.Jordan's Website: jordanfoleymusic.comInstagram, Facebook, TikTok, YouTube: @jfoleyandthewheelhouseBand Profile on Spotify: Jordan Foley & The WheelhouseSolo Profile on Spotify: Jordan Foley

Kelli and Sarah discuss Season 9, Episode 4 of Below Deck Med. Topics include: Jono to the Bridge, remembering the firing of Chef Kiko, perms, Iain's lack of planning, Gael saving beach day, Joe's jump serve, Allrecipes.com, the King and Queen of Spain, breaking plates, the outdoor drama: Tecumseh, Gigi's disappointment in the food, sending out a signal to Norma and Bri and Ellie competing for Joe. In Hot Tub Convo we discuss Aesha and Ellie on WWHL, Alex visiting Chase in the BVI's, an update on Daisy's sister, Bonnie, and Captain Jason at Universal with Brock and Scheana. Time to text Norma - a new episode of Above Deck is out now!  Follow us on Instagram: @abovedeckpod  Get in touch: abovedeckpod@gmail.com  Get ya some Above Deck merch! https://shop.hurrdatmedia.com/collections/above-deck Thank you to Stream2Sea for sponsoring this episode! For 10% off your order go to http://stream2sea.com (U.S.) or http://stream2sea.net(Europe) and use code ABOVEDECK. Please subscribe on Apple Podcasts, Spotify or wherever you get your podcasts, and tell a friend!  (00:00) - Intro (00:54) - Episode Recap (01:15) - Discussion (24:19) - Acting Like Aesha (26:16) - Stream2Sea Ad  (27:26) - Hot Tub Convo (32:42) - Join Me in the Wheelhouse (33:22) - Outro This is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel! Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of Currently Reading, Kaytee and Mary are discussing: Bookish Moments: book recs that land with non readers and Kaytee meeting an octopus! Current Reads: all the great, interesting, and/or terrible stuff we've been reading lately Deep Dive: how we recommend books to readers outside our own wheelhouses The Fountain: we visit our perfect fountain to make wishes about our reading lives Show notes are time-stamped below for your convenience. Read the transcript of the episode (this link only works on the main site) .  .  .  .  .  Season 6, Episode 45 1:27 - Our Bookish Moments of the Week 1:50 - Happy Place by Emily Henry 6:52 - Our Current Reads 6:59 -  Ready or Not by Cara Bastone (Mary) 10:41 - Secrets of the Octopus by Sy Montgomery (Kaytee) 10:50 - The Field Guide to Dumb Birds of the Whole Stupid World by Matt Kracht (Fabled link, not available on Bookshop) 11:14 - Secrets of the Whales by Brian Skerry 11:16 - Secrets of the Elephants by Paula Kahumbu and Claudia Geib 11:33 - The Soul of an Octopus by Sy Montgomery 13:45 - Silver in the Wood by Emily Tesh (Mary) 15:51 - Boswell Books 16:55 - Coyote Lost and Found by Dan Gemeinhart (Kaytee) 17:01 - The Remarkable Journey of Coyote Sunrise by Dan Gemeinhart 17:13 - Draco Malfoy and the Mortifying Ordeal of Being In Love by isthisselfcare 22:25 - The Wedding People by Alison Espach (Mary) 25:51 - Drowning by T.J. Newman (Kaytee) 25:57 - Falling by T.J. Newman 26:02 - CR Season 5: Episode 41 30:12 - Deep Dive: How To Recommend Books Outside Your Wheelhouse 32:21 - A Man Called Ove by Fredrik Backman 32:23 - Eleanor Oliphant is Completely Fine by Gayle Honeycutt 36:24 - This Is How It Always Is by Laurie Frankel 36:30 - The Guncle by Steven Rowley 36:44 - Starter Villain by John Scalzi 36:46 - Dark Matter by Blake Crouch 36:52 - Legends and Lattes by Travis Baldree 39:31 - What Alice Forgot by Liane Moriarty 39:55 - All The Lonely People by Mike Gayle 41:19 - Breathless by Amy McCulloch 41:43 - The Wishing Game by Meg Shaffer 44:29 - Drowning by T.J. Newman 48:55 - Meet Us At The Fountain 48:59 - I wish people would give slow and steady reading a try. (Mary) 49:35 - Priory of the Orange Tree by Samantha Shannon 51:30 - I wish everyone would keep a readerly profile. (Kaytee) Support Us: Become a Bookish Friend | Grab Some Merch Shop Bookshop dot org | Shop Amazon Bookish Friends Receive: The Indie Press List with a curated list of five books hand sold by the indie of the month. June's IPL comes to us from our anchor store Schuler Books in West Bloomfield, Michigan. All Things Murderful with Meredith and Elizabeth - special content for the scary-lovers, brought to you with the special insights of an independent bookseller From the Editor's Desk with Kaytee and Bunmi Ishola - a quarterly peek behind the curtain at the publishing industry The Bookish Friends Facebook Group - where you can build community with bookish friends from around the globe as well as our hosts Connect With Us: The Show: Instagram | Website | Email | Threads The Hosts and Regulars: Meredith | Kaytee | Mary | Roxanna Affiliate Disclosure: All affiliate links go to Bookshop unless otherwise noted. Shopping here helps keep the lights on and benefits indie bookstores. Thanks for your support!

On this episode of “Okay, Computer.” Dan Nathan is joined by his “On The Tape” co-host Guy Adami to interview Brent Montgomery, CEO of Wheelhouse, and Mauricio Umansky, Founder & CEO of The Agency and star of the Netflix series “Buying Beverly Hills.” They discuss Brent's history of creating reality TV shows (3:00), monetizing “Real Housewives of Beverly Hills” and what makes a great show (7:00), Wheelhouse (15:00), casting for reality TV (17:00), being yourself on TV (22:00), the media landscape (27:00), and the real estate market (30:00). — View our show notes here Learn more about Current: current.com Listen to 'Strategic Alternatives': https://www.rbccm.com/en/gib/ma-inflection-points Email us at contact@riskreversal.com with any feedback, suggestions, or questions for us to answer on the pod and follow us @OkayComputerPod. We're on social: Follow @dee_bosa on Twitter Follow @GuyAdami on Twitter Follow us on Instagram @RiskReversalMedia Subscribe to our YouTube page

This episode of Slick Talk features Andrew Kitchell, Founder and CEO of Wheelhouse, discussing the evolving technology landscape in the vacation rental industry. For his fifth appearance on the show, Kitchell and Wil Slickers delve into the significant growth of technological solutions aimed at improving property management. They highlight Wheelhouse and Operto's creation of a comprehensive report mapping out the technology ecosystem, which consists of 21 categories of software serving the short-term rental space. The conversation covers the importance of competition for innovation, the challenges of building a universally beloved software product, and the future of connectivity and AI in the industry. Additionally, they discuss the notion of oversaturation versus the need for more innovation in technology categories like guidebooks and channel managers, emphasizing the opportunity for technologies that can truly delight users and transform operations. This episode is brought to you by our sponsors at: Minut – Minut has more than just security features! They monitor noise, movement, and occupancy all within one device, and all Slick Talk listeners get 2 months FREE when they sign up with this link! Hostfully – Use code SLICKTALK for 3 months free of their digital guidebook or $100 off their property management platform! Hudson Creative Studio - Get your direct booking site and brand built by them, and never look back! ——– Thank you for tuning into our podcast! Slick Talk is a Hospitality.FM production, and you can find more of our shows at Hospitality.FM or anywhere else you listen to your podcasts! Listen to more episodes on our website and take a look at our amazing podcast and network sponsors that make this all possible! You can also listen to our Monday morning podcast, Good Morning Hospitality, where we dive into the industry as a whole in a more casual setting! If you ever want to contact us for guest suggestions or anything else related to the podcast, please fill out our contact form, and we will be in touch! Last but not least, we love to connect on LinkedIn! Let's connect there so you can see the daily content we post beyond the podcast! Learn more about your ad choices. Visit megaphone.fm/adchoices

The Wheelhouse has returned to get you ready for the start of the 2024 season. Jerry Dipoto talks about the long list of players who stood out to him in the spring. He chats about the current bullpen situation and who may help fill the void while Brash and Santos are out. He also discusses what several of the bullpen success stories have in common. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Today's podcast is a conversation with Mantel CEO Evan Parker. Mantel is a new collectibles community founded by Reddit cofounder Alexis Ohanian and Wheelhouse founder Brent Montgomery. Parker serves as the CEO, coming from The Athletic. We discuss Mantel's mission, why collectibles have become so popular over the years, how to build an online community, monetization strategies and more. Ps. I recently launched a sports business community on Microsoft Teams. Join here: https://teams.live.com/l/community/FAAIJe0ERyXmJDuOQw

On Wednesdays we Wear Burgundy. Occam's Epilady. Stiff Live Babies. Self-Identified Sluttage. The Fake Baby was a Chicken. Consider Yourself Regarded. I Don't Like Fake Babieeeeeees. NoboCop. Wheelhouse in Disguise. You Get NO Data, NO Metallica & NO Lieutenant Yar! What A Maroon! (s) Whoaaaaah Yellow is the Color of My Phone Greeting. Need another 8 inches. Tom Merritt: Secret Romulan. Swimming, Raconteurs and Snowglobes with Randy and more on this episode of The Morning Stream. Hosted on Acast. See acast.com/privacy for more information.