Podcasts about skyscraper technique

SummaryIn this episode, Sean emphasizes the importance of creating high-quality content to improve search engine rankings for your B2B SaaS product. He introduces the Skyscraper Technique, where you build upon top-ranking organic results to create a better, more comprehensive piece. He also discusses the use of automation and AI tools to streamline content creation and shares tips on writing an effective article.Key Points Great content is crucial for organic search rankings and B2B SaaS growth. Copywriting forms a solid foundation for content marketing. The Skyscraper Technique involves improving upon existing top-ranked content. Research and analyze the domain authority and quality of the top organic results. Incorporate successful elements like length, copy-visual balance, and content style. Use automation and AI tools to speed up content creation without sacrificing quality. Create a detailed outline before writing the article to guide the process. Quotes "The Skyscraper Technique allows you to build on what's already working and create a better version." "Research the top organic results for your target keyword and analyze their domain authority and content quality." "Incorporate successful elements like length, visuals, and content style into your own article." "Automation and AI tools like Jasper Surf can help you streamline content creation." "Creating a detailed outline is crucial before starting the article-writing process." "Leverage a mix of automation tools and personal writing to achieve your content goals." "Following this strategy has led to significant improvements in organic search rankings." Free Email Course How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaasConnect with Sean Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/ Notes generated by Podcast Show Notes  (podcastshownotes.ai)

https://DarkHorseSchooling.com/podcast The episode is about digital marketing for beginners. It is a continuation of EP408 and goes further in depth about what digital marketing is. Digital marketing is the practice of promoting products and services using digital channels such as social media, search engines, email and other platforms. This episode covers social media marketing, search engine optimization (SEO), email marketing, pay-per-click (PPC) advertising and content marketing. Tracy Brinkmann, talks about how digital marketing can help entrepreneurs, coaches, and course creators build their businesses online. He discusses the importance of digital marketing in today's world and provide examples of how to use digital marketing tactics to reach and engage with their target audience.   Search Engine Optimization (SEO) is a practice of optimizing a website and its content so that it ranks higher on the search engine results page. It is an important part of digital marketing as it can help increase visibility and drive organic traffic to the website. Key components of a successful SEO strategy include keyword research, which is the process of identifying the keywords and phrases that target audiences are searching for. On page optimization is another component which refers to elements in the website that can be optimized for the search engines. Additionally, businesses should always try to rank for their own name in order to increase visibility. SEO is an essential part of digital marketing as it helps to drive organic, free traffic to a website.   SEO is a key component of digital marketing that can help increase visibility and drive organic traffic to a website. It encompasses elements like page titles, meta descriptions, headers, content, backlinks, social signals, brand mentions, page speed, mobile-friendliness, and website structure. Examples of successful SEO campaigns include Maas' Beginner's Guide to SEO, HubSpot's Blog, and Backlinko's Skyscraper Technique. Measuring results is essential in optimizing an SEO strategy, and understanding the key components is vital in achieving success.   In this episode, Tracy discusses SEO and email marketing as two key components of digital marketing. SEO involves optimizing content and website structure to generate organic traffic, while email marketing involves sending targeted messages to subscribers to promote products and services, build relationships, and drive conversions. When it comes to email marketing, it is essential to build an email list, obtain consent from subscribers, and segment the list. The average ROI of email marketing is a very impressive 38 to 138 to one.   TIMESTAMPS 0:00:00   "Exploring Digital Marketing Tactics: SEO, Email, PPC, and Content Marketing" 0:02:28   "Search Engine Optimization (SEO): Key Components for a Successful Strategy" 0:04:22   "Understanding the Key Components of a Successful SEO Strategy" 0:08:40   "The Benefits of SEO and Email Marketing for Businesses" 0:10:56   How to Segment Your Email List and Create Compelling Content 0:12:21   "Measuring the Success of Email Marketing Campaigns" 0:14:16   "Exploring the Benefits of Email Marketing, PPC Advertising, and Other Digital Marketing Strategies" 0:16:38   PPC Advertising: Keyword Research, Ad Creation, Targeting, and Measuring Results 0:19:01   Exploring the Benefits of PPC, Content Marketing, and Experiences Campaigns 0:20:56   "Creating a Successful Content Marketing Strategy: Identifying Your Audience and Crafting Compelling Content" 0:22:41   "Establishing Thought Leadership Through Content Marketing" 0:28:01   Digital Marketing Strategies: Establishing Thought Leadership and Driving Conversions   HIGHLIGHTS This will drive engagement and loyalty that no like and trust me, like, man, I know this person. I've been listening to their podcasts for a year now I've been watching them on social media, I trust them. Yeah, it's going to drive that engagement, it's going to build that loyalty and by creating valuable content that provides insights and advice to your audience you're going to build that trust you're going to build that know like and trust vector and you're going to establish a strong brand identity. Now, when you use each one of those independently, when you use them together, these tactics can create this cohesive digital marketing ecosystem that attracts, engages, and converts prospects into customers, into advocates, into Raving fans. For example, you could use your social media accounts to drive traffic to your website.   You can build their brand awareness. You can create that authority and drive conversions. PPC well, this is advertising that allows you to target a very specific audience with highly relevant ads, driving traffic to your website, generating leads and or sales all by targeting specific keywords and demographics. You can reach the right people with the right message right at the right time. And then finally, we talked about content marketing, which helps establish you, your brand, your organization, your company as a thought leader in your space, in your niche, in your industry.   I get these types of things. You could get them to in your niche. Social media marketing let's talk about that for a second can drive you traffic from your website and increase your brand awareness by creating engaging social media content that encourages that it can be shared and creates that engagement. Right? You can expand your reach and drive more traffic to your website there you go SEO we talked about that helps improve your website's visibility on the search engines driving more organic traffic to your site by optimizing your website's content and structure for relevant keywords what is your folks are searching for? Remember got to know your target audience.   Okay? Again, social media marketing, SEO, email marketing, content marketing, these are all critical components of the successful overall digital marketing ecosystem. Each tactic plays a unique role in attracting, engaging, and converting potential customers into loyal advocates. Right? And then turn your loyal advocates into your raving fans. These are the people that are out there telling people about your services without you even asking them to.. I have one gentleman that this weekend actually was just yesterday, so it wasn't even the weekend. Yesterday sent me two referrals because I helped him start his podcast. He's like, oh, my God, tracy is so amazing. They were in a conversation they were like, I keep being told to start a podcast and he sent them my way, right? Just because I have established myself as the thought leader in that industry.   The program also features a blog that provides tips and advice on beauty and skincare. The program has been such a huge success and has get this, 10 million members. Imagine if you even had 1% of that on your email list by sharing whatever content you have in a newsletter. Yeah, about that. Now, content marketing again, is a powerful tool for building a strong brand identity, a strong thought leadership identity. Establish yourself as that thought leader in your niche, in your area, in your industry, and drive profitable customer actions.

Hoy te quiero hablar de una técnica que va a hacer que te posiciones en los primeros lugares de Google, por encima de tu competencia. Se llama "The SkyScraper Technique"

In this special episode, we are joined by Brian Dean to share updates on Backlinko and Exploding Topics. As many of you know, Brian recently sold Backlinko to SEMrush, and in our discussion we hear about how he started the SEO blog, how he excelled in a red ocean with it, some of the most successful SEO strategies he came up with, why course creators are an attractive acquisition for software companies, and lessons he learned during the acquisition. Exploding Topics is Brian's newer project, and we get to hear how it evolved from an early personal trend spotting project to an acquihire that he subsequently grew. Brain talks about the work he has put into Exploding Topics, shares some numbers around its current success, and also talks about how he approached acquiring the business from Josh Howarth who is now his CTO. In this conversation, we also talk to Brian about life in Lisbon, hear about all the grunt work he did to get ahead, and also get some behind-the-scenes insights into his longstanding relationship with Eric and Neil. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Brian Dean on Selling to SEMrush, Evergreen SEO Strategies, Exploding Topics, and More. [01:10] An introduction to Brian Dean and the story behind Backlinko and Exploding Topics. [01:58] Why Brian started Backlinko in 2013 at a time where SEO was already so competitive. [04:46] What the Skyscraper Technique is and how it became so famous. [06:18] Classic pieces from the Backlinko blog: the Skyscraper Technique and more. [07:10] How much traffic Brian was able to generate for Backlinko per month. [07:23] The method Brian used to make money from Backlinko through courses. [09:16] Being acquired by SEMrush and why course creators are an attractive acquisition for software companies. [11:40] Why Brian started Exploding Topics and the main mission of the business. [14:24] The story of Brian acquiring what became Exploding Topics and how he went about it. [16:16] Numbers around the business: ARR, blog traffic, email list, newsletter subscribers. [18:00] How Brian had to ‘eat poopoo' initially to get ahead. [21:44] Brian's thoughts on the crabs in a bucket mentality on SEO Twitter. [23:24] Brian's experiences traveling and why he ended up in Lisbon. [24:50] What media Brian is consuming and why he is not focusing on self-improvement. [25:40] Lessons learned from the acquisition around due diligence and relationship with the buyer. [28:09] Brian's favorite tool that isn't exploding topics. [29:00] The best way to find Brian online. [29:10] That's it for today! Don't forget to rate, review and subscribe! [29:10] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today's Episode:   Brian Dean on LinkedIn Brian Dean on Twitter Backlinko Exploding Topics Josh Howarth on LinkedIn SEMrush MicroAcquire Brain.fm   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Today on Leveling Up we are joined by Brian Dean to share updates on Backlinko and Exploding Topics. As many of you know, Brian recently sold Backlinko to SEMrush, and in our discussion we hear about how he started the SEO blog, how he excelled in a red ocean with it, some of the most successful SEO strategies he came up with, why course creators are an attractive acquisition for software companies, and lessons he learned during the acquisition. Exploding Topics is Brian's newer project, and we get to hear how it evolved from an early personal trend spotting project to an acquihire that he subsequently grew. Brain talks about the work he has put into Exploding Topics, shares some numbers around its current success, and also talks about how he approached acquiring the business from Josh Howarth who is now his CTO. In this conversation, we also talk to Brian about life in Lisbon, hear about all the grunt work he did to get ahead, and also get some behind-the-scenes insights into his longstanding relationship with Eric and Neil. Tune in today! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [01:07] An introduction to Brian Dean and the story behind Backlinko and Exploding Topics. [01:51] Why Brian started Backlinko in 2013 at a time where SEO was already so competitive. [04:40] What the Skyscraper Technique is and how it became so famous. [06:18] Classic pieces from the Backlinko blog: the Skyscraper Technique and more. [07:07] How much traffic Brian was able to generate for Backlinko per month. [07:20] The method Brian used to make money from Backlinko through courses. [09:13] Being acquired by SEMrush and why course creators are an attractive acquisition for software companies. [11:33] Why Brian started Exploding Topics and the main mission of the business. [14:17] The story of Brian acquiring what became Exploding Topics and how he went about it. [16:06] Numbers around the business: ARR, blog traffic, email list, newsletter subscribers. [18:00] How Brian had to ‘eat poopoo' initially to get ahead. [21:34] Brian's thoughts on the crabs in a bucket mentality on SEO Twitter. [23:27] Brian's experiences traveling and why he ended up in Lisbon. [24:50] What media Brian is consuming and why he is not focusing on self-improvement. [25:35] Lessons learned from the acquisition around due diligence and relationship with the buyer. [28:00] Brian's favorite tool that isn't Exploding Topics. [28:53] The best way to find Brian online.   Resources From The Interview:   Brian Dean on LinkedIn Brian Dean on Twitter Backlinko Exploding Topics Josh Howarth on LinkedIn SEMrush MicroAcquire Brain.fm   Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter   Eric Siu on Instagram

CoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content.  These days, you need to create both a great Website and great content to rank on Google. Today, we're talking to Brian Dean, an SEO expert and founder of Backlinko, about how to fuel your 10x content using his research method called the Skyscraper Technique.   Some of the highlights of the show include: Black Hat SEO: Stuffing keywords and creating fake signals to rank in Google Google penalized sites using Black Hat SEO strategy White Hat SEO: Show Google everything you did to optimize your site Backlinko teaches people White Hat SEO strategies SEO Elements: Keyword and topic research; create content around them Two types of keywords: Information and commercial Create and optimize content that gets the most searches around keywords/topics Differences between well-researched and not researched content and topics Provide one-stop shopping for all the information customers need Skyscraper Technique: Research to figure out what content will perform well Ways to improve content - go bigger and better, curate, storytelling, and more Focus on quality over quantity; create less content, make it more valuable Common missteps when implementing “less is more” strategy and ranking   Links: 10X Marketing Formula by Garrett Moon Backlinko Backlinko on YouTube Jon Cooper Tim Ferriss and the 4-Hour Work Week Google Keyword Planner Reddit CoSchedule   Quotes by Brian Dean: “You really have to create legitimately great content and a legitimately great Website to rank in Google.” “Everything starts with a keyword with SEO.” “They just regurgitate what's already out there and that's not the type of content that's going to rank as well on Google.” “There's tons of ways to make your content more valuable than the competition.”

Conor Meakin is an ultramrathoner turned entrepreneur. When your product is logistically hard to ship, you have to focus on channels of customer acquisition that don't rely on a constant run of cash like advertising. Start on page with your site. There are some apps you can use to make sure your site is optimized for SEO. Make sure your site format is being submitted to Google for rich snippets Make sure you preview what your preview will look like. When looking at your keyword research, aim for high intent and low competition. The skysraper technique for SEO is looking at the first result, then making that article better, longer, more questions answered. You can beef them up with quotes from experts, infographics, and media. Once you have your skyscrapper content, create a cluster of content around that article to help building it up. You can use your Shopify blog for most of your content. Using HARO (Help a Reporter Out) as a way to get traffic and links to your website.

In today's episode, I'm going to teach you exactly how to build backlinks with the skyscraper technique in 2021. By using this technique, you'll be able to land free high-quality backlinks to increase your website's rankings and help you gain more traffic with SEO.

In this episode, I talk about why the broken link-building technique is one of the worst link-building strategies out there right now for your website. So, if you're trying to get backlinks to your site maybe you've tried the Skyscraper Technique, Guest Blogging and you're thinking of either doing the Broken Link Building Technique.

What is the skyscraper technique? How do you get backlinks with the skyscraper technique? In this episode, I'll teach you exactly how to build backlinks with the skyscraper technique in 2021. By using this link building strategy, you'll be able to land free high-quality backlinks to increase your website's rankings and help you gain more traffic with SEO.

Show Notes:0:58: How we've shifted our “Skyscraper Technique” outlook1:43: The value in “2x” level content2:30: Misapplication of the “Skyscraper Technique”5:13: Our thought process around passive vs. manual link acquisition8:10: Thinking about search clicks vs. search volume12:12: Is there a “good” balance of search volume to search clicks?Show Links:How to Increase Website Traffic by 250,000+ Monthly Visits [2020 Update]Brian Dean Skyscraper Technique“Christmas songs” SERPOn SERP SEO – The Infuriating Reality of Search's Future by Rand FishkinFollow Ross on TwitterFollow Caroline on LinkedInProduced by Cara BrownSend Ross an email

Marketing a great piece of content is as important as writing one ! Good content is better when people can find it, however, with thousands of Blogs coming out every single day it's extremely competitive to rank high on Search Engines like Google or bing. Brian Dean from Backlinko , famously known for being one of the best bloggers and consistently ranking on SERP # 1 , crafted a content marketing technique known as The Skyscraper Technique that essentially makes it easy for new websites to rank much faster.The Skyscraper Technique focuses a lot on making content much better than it is, as explained in this episode, and that is something that Google likes to see. Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Google has detailed information published on what falls under their webmaster guidelines. Essentially, these are a set of instructions and Guidelines on what Google considers to be part of White Hat SEO and anything apart from that is simply going against their Guidelines ( Black Hat SEO ) and might lead to website penalization or poor ranking results on SERP.In this episode I explain also the Skyscraper technique which was created by Brian Dean from Backlinko on how to create content that naturally attracts high quality backlinks and improve overall ranking.Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Does the Skyscraper Technique Work in 2021? In episode #1673, we discuss whether the Skyscraper Technique still works in 2021. We have spoken often about this great method for creating content and links, developed by our good friend Brian Dean, but we thought it was about time to reevaluate its use in the new year. Tune in to hear about how it can still be effective, misunderstandings to avoid, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Does the Skyscraper Technique Work in 2021? [00:28] A refresher on the Skyscraper Technique and the brains behind it, Brian Dean. [01:14] Ways in which the technique is still working and how it is being misunderstood too. [02:37] Word count is not the most important thing, it's about value. [03:54] The example of Wikipedia and why this proves the importance of updating content. [04:37] Usability, links and more to improve you traffic! [04:56] That is it for today! [04:59] Go to marketingschool.io/pro for 14 days free in our marketing community!   Links Mentioned in Today's Episode:   Backlinko Ahrefs Ubersuggest  Wayback Machine   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Does the Skyscraper Technique Work in 2021? In episode #1673, we discuss whether the Skyscraper Technique still works in 2021. We have spoken often about this great method for creating content and links, developed by our good friend Brian Dean, but we thought it was about time to reevaluate its use in the new year. Tune in to hear about how it can still be effective, misunderstandings to avoid, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Does the Skyscraper Technique Work in 2021? [00:28] A refresher on the Skyscraper Technique and the brains behind it, Brian Dean. [01:14] Ways in which the technique is still working and how it is being misunderstood too. [02:37] Word count is not the most important thing, it's about value. [03:54] The example of Wikipedia and why this proves the importance of updating content. [04:37] Usability, links and more to improve you traffic! [04:56] That is it for today! [04:59] Go to marketingschool.io/pro for 14 days free in our marketing community!   Links Mentioned in Today’s Episode:   Backlinko Ahrefs Ubersuggest  Wayback Machine   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Is your existing content not generating traffic? Is repurposing your best stuff not doing much to move the needle? When it feels like your content campaigns are failing, the Skyscraper Technique might be a solution. Tune in to this episode to learn more. Read the article here: https://bit.ly/3gbAkMx Did you enjoy this episode? Please leave a rating or review, and share it! Connect with us: ‣ Website: Louder.Online/Connect ‣ Facebook: I Am Louder Online ‣ Twitter: @IAmLouderOnline

Our "bread and butter" eBook, but updated for 2020! If you've been a long time Siege reader, you've probably come across our "How to Get More Website Traffic by 250,000+ Visits" post and corresponding eBook. We recently revamped it for 2020 and while a lot of the best practices still hold true, there are a few areas we've changed to reflect our practices today. Subscribe to C&CListen on iTunesListen on StitcherListen on Spotify Show Notes: 0:58: How we've shifted our "Skyscraper Technique" outlook 1:43: The value in "2x" level content 2:30: Misapplication of the "Skyscraper Technique" 5:13: Our thought process around passive vs. manual link acquisition 8:10: Thinking about search clicks vs. search volume 12:12: Is there a "good" balance of search volume to search clicks? Show Links: How to Increase Website Traffic by 250,000+ Monthly Visits [2020 Update] Brian Dean Skyscraper Technique "Christmas songs" SERP On SERP SEO – The Infuriating Reality of Search’s Future by Rand Fishkin Follow Ross on Twitter Follow Caroline on LinkedIn Produced by Cara Brown Send Ross an email

Ciaran speaks to Digital Marketer and New York Times bestselling author, Neil Patel about , a free SEO tool Neil has been developing since 2017. Neil and his team have been hard at work, developing the toolset's functionality from a simple keyword tool to a full-blown SEO app. If you haven't looked at it recently, we think you should look again. The free version is featured-packed, but the new paid-for version gives you a whole host of new and powerful functionality. In this interview recorded in early March, Neil walks us through some practical, no-nonsense ways anyone can use Ubersuggest to build their marketing traffic and business using the tool's SEO feature-rich toolset. If you are looking for ways to drive more organic traffic to your site, this tool can really help to prioritise the steps you need to take to improve performance.  We explore Neil's business strategy around developing Ubersuggest, including some of the running costs behind offering a globally available free tool like this. We also learn about the tool's new paid-for options that greatly open up the toolset’s power and functionality for a fraction of the cost of rival SEO tool suites.   Since we recorded this interview,  Neil has opened up even more functionality to the free version Ubersuggest to help support businesses through difficult times. See for more details. Useful Links NP Digital Ubersuggest Tool SEO tools comparison Top Tips- A Complete Guide to using Ubersuggest Neil's Running costs for Ubersuggest blog article Brian Dean's Skyscraper Technique

When it comes to getting your site ranked on Google searches, the trendy advice you hear a lot is always just to create great content. Which is great and you should be creating great content, but just having great content in and of itself is only going to get you so far. So do you know what the number one factor after creating, excellent, relevant content for your target audience, when it comes to search engine ranking is? It's links. But links are really hard to build. So how are you going to build them? #1 Guest Posting If you've never heard of guest posting before, it is basically you producing content for other people's blogs, and then they are linking back to your site in the author bio. The way this usually works is that you find relevant blogs that are in your niche, and then you reach out to the blog owners, and you pitch them your idea. Using special terms on Google combined with the keywords that you want to rank for, you can easily identify websites that allow for guest posting Things like: your keyword(s) + inurl:write-for-us your keyword(s) + become a contributor your keyword(s) + guest post by Are great ways to find sites in your niche accepting guest posts. #2 Providing journalists with content aka Help A Reporter Out When journalists need help producing a piece of content, where do they turn to? They go to HARO and post questions for expert quotes etc. If you can help them answer the questions they have, you can get some free press. There are lots of big international websites like entrepreneur.com, inc.com, etc. that are using HARO. #3 Using Side Projects to grow organic links Side Projects can help you save your business (like Unsplash did for their mother company), but it can also get you a ton of backlinks when other people are writing about it. #4 Broken Link Building Over the years, websites come and go. This also means the links that are included in pieces of content on a site. This tip involves you contacting the webmaster of a website to report broken links on his or her website. Of course, when you suggest a replacement, this will be a link to your website ;-) #5 10x Content If you create something epic, something so good that it is at least ten times better than your competitor that is currently ranking on number one of the search results page. People are inclined to change the links they have in their current articles to updated with a better resource for their listeners. Brian Dean coined this the Skyscraper Technique. Find a good ranking piece Create a 10x better piece content Reach out to websites linking to the original piece using the following template: Subject: Hi [NAME], I just read your article “[ARTICLE TITLE]” Email: Hey [NAME], I’m a long-time reader of your site, ever since I read “[OLD POST TITLE]”. I just wanted to let you know that in your article “[POST TITLE](LINK)” you link to one of my favourite articles ever: “[NAME OF ARTICLE](LINK). I absolutely love that resource. You know what? I actually set out to make something similar: [YOUR URL]. It’s like [ARTICLE NAME], but more up to date and comprehensive. You may want to consider linking to my article from your page. Either way, I’ll see you around at [SITE NAME] and I’ve also shared the post to our following on Twitter. Have a great day, [YOUR NAME] ► Read more tips on our blog

In episode #1197, we share our top seven content marketing tips. One of the most effective and economical ways of keeping your content current is to update old material regularly rather than creating new content all the time.  Tune in to hear what you need to do to boost your content in 2020!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Practical Content Marketing Tips.  [00:36] Avoid reusing the same information and relying only on the Skyscraper Technique.  [01:29] Be sure to sprout your content and make the most of the omnichannel strategy.   [02:12] How to leverage the land and expand strategy to optimize existing content.  [03:10] Testing the performance of titles and meta descriptions and tweaking when necessary.   [03:46] Translating and transcribing your content to increase your traffic.  [04:42] Don’t forget about emails – it’s the one channel you can control!  [05:18] Spend a lot of time revising old content rather than creating new material.  [06:44] That’s it for today! [06:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Marketing School BuzzSumo Ubersuggest  ClickFlow Google Search Console  Upwork  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In episode #1197, we share our top seven content marketing tips. One of the most effective and economical ways of keeping your content current is to update old material regularly rather than creating new content all the time.  Tune in to hear what you need to do to boost your content in 2020!  TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Seven Practical Content Marketing Tips.  [00:36] Avoid reusing the same information and relying only on the Skyscraper Technique.  [01:29] Be sure to sprout your content and make the most of the omnichannel strategy.   [02:12] How to leverage the land and expand strategy to optimize existing content.  [03:10] Testing the performance of titles and meta descriptions and tweaking when necessary.   [03:46] Translating and transcribing your content to increase your traffic.  [04:42] Don't forget about emails – it's the one channel you can control!  [05:18] Spend a lot of time revising old content rather than creating new material.  [06:44] That's it for today! [06:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today's Episode: Marketing School BuzzSumo Ubersuggest  ClickFlow Google Search Console  Upwork  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

Links to helpful information from the episode: Brian Dean's Skyscraper Technique https://backlinko.com/skyscraper-technique Moz's Beginner's Guide to SEO https://moz.com/beginners-guide-to-seo Collier Marketing's blog post with more info on "dumpster diving" (and details on its higher-quality alternatives): https://colliermarketing.com/content-marketing-quality/ More helpful links: Web: contentmarketinglounge.com Courses: contentmarketinglounge.thinkific.com Facebook: facebook.com/groups/contentmarketinglounge.com

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!  In episode #891, we discuss content marketing hacks. Tune in to hear hacks that will help you crush it in 2019. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Content Marketing Hacks That'll Crush it in 2019 [00:36] 1: The Skyscraper Technique. [00:49] Producing posts or videos better than the top ranked results. Google the method. [01:19] 2: Take your most popular content and update it. [01:41] Improving content will keep your rankings up. [02:00] 3: Stand out from everyone else. Find ways to be different. [02:44] 4: Don’t solely focus on text-based content. [03:12] 5: Have an omnichannel approach. [03:28] Google the Content Reusage Framework to give you some guidance on this. [03:55] 6: Use Clickflow to A/B test your headlines. [04:08] 7: Do keyword research with Ubersuggest. [04:50] That’s it for today! [04:55] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu    

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!  In episode #891, we discuss content marketing hacks. Tune in to hear hacks that will help you crush it in 2019. TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: 7 Content Marketing Hacks That'll Crush it in 2019 [00:36] 1: The Skyscraper Technique. [00:49] Producing posts or videos better than the top ranked results. Google the method. [01:19] 2: Take your most popular content and update it. [01:41] Improving content will keep your rankings up. [02:00] 3: Stand out from everyone else. Find ways to be different. [02:44] 4: Don't solely focus on text-based content. [03:12] 5: Have an omnichannel approach. [03:28] Google the Content Reusage Framework to give you some guidance on this. [03:55] 6: Use Clickflow to A/B test your headlines. [04:08] 7: Do keyword research with Ubersuggest. [04:50] That's it for today! [04:55] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we'll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu    

In 2012, when Brian Dean founded Backlinko, SEO was a vague science. There was very little real advice out there, which is why he decided to share the strategies he had developed learning the hard way. Just a few months in business and Brian knew he was onto something. Now marketers from Apple, Disney, IBM, and more are loyal readers of his weekly newsletter. And his blog is one of the first places people turn to when they need practical, actionable advice for their online business. Get ready as Matt and Joe get the latest advice from Brian Dean about how to optimize your videos on YouTube, make super shareable blog posts, and what is going to change for SEO in 2019. When you’re done listening, go check out our talks with David Sinick for more SEO strategies and Brian G. Johnson to jumpstart your YouTube channel. “There probably are a couple things that are unique to you… so double down on what works and cut out what doesn’t.”- Brian Dean Some Topics We Discussed Include: What sites that struggle with SEO are forgetting to do The 2 factors you must optimize, even if you mess everything else up! 80% of YouTube views come from this (and it isn’t search) A trick to nudge your viewers into the rabbit hole The ideal video length for a top ranking video What to do in the first 15 seconds of any video The PPP formula to improve view time and rank your channel Pattern Interrupts: what every successful channel is an expert at Why “telling stories” isn’t working and what to focus on instead How to use text to improve screen attention Why YouTube is going to be even more competitive next year The new ranking factor that is going to be foundational to any SEO strategy The Skyscraper Technique: how to blog once a month and outperform daily bloggers Contact Brian Dean: Backlinko The Skyscraper Technique Link Building Strategies: The Complete List Content Marketing for SEO Tutorial Connect on Twitter And on YouTube References and Links Mentioned: The Perpetual Audience Growth Course – (Limited Discount!) Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo SEMrush Ahrefs Yoast Under the Black Flag by David Cordingly New Rules for the New Economy by Kevin Kelly The 4-Hour Workweek by Timothy Ferriss Passive Income Hacks & The Legalities Of Running An Online Business – Dana Robinson The Ultimate SEO and Content Marketing Playbook – David Sinick How To Start A Profitable YouTube Channel From Scratch – Brian G. Johnson

Today, my guest is Deepak Shukla from the SEO agency, Pearl Lemon. We take a deep dive into SEO strategy. If you want to learn how to gain mega free traffic with the SEO skyscraper technique, this is the podcast for you! The best part is that anyone can use this technique to grow their organic Google search traffic. You just have to know how. In our conversation, we talk about what the skyscraper technique is, why it's so successful, and how you can build your entire business around it! If you're trying to grow your traffic in a meaningful way, definitely listen to this! Resources: Blogger Genius #013: What Bloggers Need to Know to WIN at SEO with David Christopher Pearl Lemon Backlinko

In episode #721, Eric and Neil count out 7 simple SEO tactics. Tune in to hear what you should be doing on your site. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Dead Simple SEO Tactics That Still Work Today [00:33] #1: Upgrade your content. [00:40] Look at Wikipedia and Trip Advisor: there is constantly updated user content. [01:01] #2: Google Correlate. [01:04] It’s a great tool for keyword research. [02:06] #3: The Skyscraper Technique. [02:15] Go out and look for top five posts about a certain keyword. [02:30] Make content that improves upon the original resource. [02:41] #4: Infographics. [02:50] KissMetrics was popular because of their use of this visual content. [03:07] Go to BuzzSumo and look at the popular articles in your field and create infographics about the material. [03:43] #5: Use Google Search Console. [03:50] Look at top pages and top keywords that are ranking. [04:00] Add any keywords you don’t have. [04:08] #6: Use Google Search Console to search for top keywords. Integrate the most popular keywords. [04:50] #7: Go out and look at what content you can delete. [05:25] You can drive traffic this way or possible even lose traffic. [05:40] Neil thinks you should keep old content and just add updated versions. [05:46] That’s it for today! [05:49] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu  

In episode #721, Eric and Neil count out 7 simple SEO tactics. Tune in to hear what you should be doing on your site. TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: 7 Dead Simple SEO Tactics That Still Work Today [00:33] #1: Upgrade your content. [00:40] Look at Wikipedia and Trip Advisor: there is constantly updated user content. [01:01] #2: Google Correlate. [01:04] It's a great tool for keyword research. [02:06] #3: The Skyscraper Technique. [02:15] Go out and look for top five posts about a certain keyword. [02:30] Make content that improves upon the original resource. [02:41] #4: Infographics. [02:50] KissMetrics was popular because of their use of this visual content. [03:07] Go to BuzzSumo and look at the popular articles in your field and create infographics about the material. [03:43] #5: Use Google Search Console. [03:50] Look at top pages and top keywords that are ranking. [04:00] Add any keywords you don't have. [04:08] #6: Use Google Search Console to search for top keywords. Integrate the most popular keywords. [04:50] #7: Go out and look at what content you can delete. [05:25] You can drive traffic this way or possible even lose traffic. [05:40] Neil thinks you should keep old content and just add updated versions. [05:46] That's it for today! [05:49] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu  

Single Grain was a struggling digital marketing agency before Eric Siu took over. In this episode, he shares how he took them from unprofitable to working with clients like Uber, Amazon, and Salesforce, last year generating $2M in revenue. Topics Discussed in this Episode: [02:38] What Eric learned from his experience working at Treehouse [04:03] What kind of shape Single Grain was in when Eric first got involved with it [07:25] How things got worse for Single Grain [09:11] What they did to keep Single Grain from going out of business and turn things around [11:36] How they got their clients to stick for 12 to 18 months [12:46] What helped Single Grain the most in terms of marketing [18:06] How they figured out what actually works for SEO [20:20] How they started doing a podcast and growing it substantially [23:35] The strategies that they used to grow the Marketing School Podcast [29:40] How to set and manage client expectations   Key Takeaways: Whatever you do in your life, as long as you’re constantly trying to make yourself and grow, you will earn people’s respect. You can see a lot of instability happen when sales aren’t going well. Everything that you want to get done in a company is all based on people. Whatever you’re trying to accomplish, you have to be good with people. If you’re starting an agency, paid advertising is fantastic. And it’s a nice gateway into other services down the road. When the client thinks of you more as the extended arm of their marketing team versus just a vendor, that’s when your relationship with them last a lot longer. Action Steps: Build a relationship capital with people. Vet every single one of your hires, no matter how senior they are. Write evergreen content and then use Brian Dean’s Skyscraper Technique. If you decide to do a podcast, publish an episode every single day. Constantly bring new ideas to the table for your clients. Eric said: “As long as you’re constantly trying to grow yourself, people are going to respect that.” “When sales are happening, things are fine; but when things aren’t going well, that’s when you start to see a lot of instability.” More from Eric Siu: Eric’s Instagram Single Grain Growth Everywhere Podcast Marketing School Podcast Resources mentioned: The Skyscraper Technique by Brian DeanMixergy Podcast Redpoint Ventures Rocket Fuel by Gino WickmanTim Ferriss Podcast Treehouse Sponsor link 14-day Free Trial to LeadQuizzes Thank you for listening! If you enjoyed this episode, subscribe to this podcast! And don’t forget to leave me a rating and a review on iTunes!

If you run an e-commerce store or rely on website visits for your business, getting people to your website will be high on your priorities. In this episode I speak to Paul Kortman about increasing traffic to your website through an SEO trick called...

If you run an e-commerce store or rely on website visits for your business, getting people to your website will be high on your priorities. In this episode I speak to Paul Kortman about increasing traffic to your website through an SEO trick called the Skyscraper Technique. As Paul explains, search engine optimisation is largely depending on three factors - the code you use for your website, on-page content like keywords, and backlinks. The Skyscraper technique is a great way of building tons of backlinks to your website. This will help position your site as an authority in the eyes of Google and will help you rank well. Don't forget to pick up my handy email template you can use while applying this technique in your own business. That as well as all the links mentioned in the episode is available on my show notes page.

In episode #546, Eric and Neil talk about what shady marketers do and how you can succeed in spite of them. Tune in to hear how Eric and Neil earn good will with their marketing techniques.  Time-Stamped Show Notes:   [00:27] Today's Topic: How You Can Compete with the Shady Marketers Without Breaking the Rules [01:05] Shady is: bending the rules, using unethical techniques, or avenues that aren't on the up and up. [01:32] Facebook has always been big on skin care advertisers. Unfortunately, they offer free trials that aren't actually free. [02:00] Blackhat SEO'ers would create link wheels, where they would take a web 2.0 properties and link them to each other. [02:34] Instead of making spammy articles, what if you linked all your guest posts together? [02:51] Thinking long term is key to your success, even when learning from shady techniques. [03:36] Yes, the shady marketers may be beating you right now, but they won't be around forever. [03:53] Affiliate marketers will burn your brand if they have to, but that won't work for them in the long term. [04:32] Neil does more of everything that will pan out in the long term and ignores the bad marketing techniques. He likes to create more good will around his brand. [05:18] The Skyscraper Technique is more or less what Neil is doing. [06:00] Don't worry about what your competition is doing if they are shady! [06:25] That's it for today! [06:27] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #546, Eric and Neil talk about what shady marketers do and how you can succeed in spite of them. Tune in to hear how Eric and Neil earn good will with their marketing techniques.  Time-Stamped Show Notes:   [00:27] Today’s Topic: How You Can Compete with the Shady Marketers Without Breaking the Rules [01:05] Shady is: bending the rules, using unethical techniques, or avenues that aren’t on the up and up. [01:32] Facebook has always been big on skin care advertisers. Unfortunately, they offer free trials that aren’t actually free. [02:00] Blackhat SEO’ers would create link wheels, where they would take a web 2.0 properties and link them to each other. [02:34] Instead of making spammy articles, what if you linked all your guest posts together? [02:51] Thinking long term is key to your success, even when learning from shady techniques. [03:36] Yes, the shady marketers may be beating you right now, but they won’t be around forever. [03:53] Affiliate marketers will burn your brand if they have to, but that won’t work for them in the long term. [04:32] Neil does more of everything that will pan out in the long term and ignores the bad marketing techniques. He likes to create more good will around his brand. [05:18] The Skyscraper Technique is more or less what Neil is doing. [06:00] Don’t worry about what your competition is doing if they are shady! [06:25] That’s it for today! [06:27] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #398, Eric and Neil discuss the art of scaling content for outreach. Tune in to learn exactly what you can do to not only develop great content, but promote it effectively. Time Stamped Show Notes: 00:27 – Today’s topic: How to Scale Your Content Outreach 00:35 – Content outreach is about reaching out to people to promote your content 00:48 – You don’t just write a content, you have to market it as well 01:05 – Content outreach starts with the foundation 01:19 – More than anything else, your content has to be GOOD 01:43 – The Skyscraper Technique by Brian Dean is a great strategy 01:48 – Create a list of website and social media users that you’re going to do outreach too 02:00 – You don’t want to keep hitting up the same people because they’ll get tired of hearing your song and dance 02:10 – Some will stop responding and some will flat out ignore you from day 1 02:35 – Eric uses Hunter and FindThatEmail in finding email 02:49 – JustReachOut is great in finding editors and publishers 03:02 – An outreach tool like Mixmax works well too 03:31 – You want to have your emails 10-15% customized 03:41 – Doing outreach is a time consuming game, but if you’re consistent it will pay off 04:03 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 04:49 – Go to SingleGrain.com/giveaway for multiple entries 03:50 – That’s it for today’s episode! 3 Key Points: Your content is useless if it never makes it in front of your target audience. Have a list of people who will consistently promote your content and then rotate your content between them. In writing emails to people, make sure things aren’t fully templated. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #398, Eric and Neil discuss the art of scaling content for outreach. Tune in to learn exactly what you can do to not only develop great content, but promote it effectively. Time Stamped Show Notes: 00:27 – Today's topic: How to Scale Your Content Outreach 00:35 – Content outreach is about reaching out to people to promote your content 00:48 – You don't just write a content, you have to market it as well 01:05 – Content outreach starts with the foundation 01:19 – More than anything else, your content has to be GOOD 01:43 – The Skyscraper Technique by Brian Dean is a great strategy 01:48 – Create a list of website and social media users that you're going to do outreach too 02:00 – You don't want to keep hitting up the same people because they'll get tired of hearing your song and dance 02:10 – Some will stop responding and some will flat out ignore you from day 1 02:35 – Eric uses Hunter and FindThatEmail in finding email 02:49 – JustReachOut is great in finding editors and publishers 03:02 – An outreach tool like Mixmax works well too 03:31 – You want to have your emails 10-15% customized 03:41 – Doing outreach is a time consuming game, but if you're consistent it will pay off 04:03 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 04:49 – Go to SingleGrain.com/giveaway for multiple entries 03:50 – That's it for today's episode! 3 Key Points: Your content is useless if it never makes it in front of your target audience. Have a list of people who will consistently promote your content and then rotate your content between them. In writing emails to people, make sure things aren't fully templated. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Heard about the Skyscraper technique in online marketing but never tried it out? Had a go at using it but didn’t get results? Then this episode of the Exposure Ninja Digital Marketing Podcast is for you! Listen to our chat with Paul Kortman of nomadtogether.com on how this relatively new approach to link building can be pulled off effectively to benefit your website’s visibility. In essence, the Skyscraper technique begins with identifying a blog post or web page that’s both relevant to your audience and has been linked to by many authoritative websites. The idea is to then see a weakness in the post and write your own, on your business’ website and/or blog. Then, contact the websites that linked to the original post and aim to convince them to link to yours – or, even better, get them to switch their link from the old post to yours! With links, it’s about quantity as well as quality. To get a high amount of authoritative website linking to content on your website, you need to give them a reason to do so. The Skyscraper technique focuses on this, centring in on a piece of content that websites have already seen fit to link to, and then offering something even better affiliate themselves with. Paul and Head Ninja Tim take us step-by-step through the entire process of how to successfully pull this strategy off. They look at the traditional marketing techniques it riffs off and how to refine your approach to make it a consistent link builder for your website. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode64

In Episode #373, Eric and Neil discuss how many links you really need to rank well. Tune in as Eric and Neil remind us of the TWO most important factors for SEO. They’ll also explain why The Penny Hoarder gets more traffic than Neil does and why Eric builds links for a post that is already driving traffic. Time Stamped Show Notes: 00:27 – Today’s topic: How Many Links Do You Really Need to Rank Well? 00:39 – Two main factors in SEO are content and links 00:57 – Eric and Neil uses Ahrefs 01:01 – Ahrefs has a keyword explorer tool that will show you the difficulty and guidelines for using a certain keyword 01:23 – The Penny Hoarder is a popular blog which was in Inc 500 list 01:32 – They make 8-figures/year in revenue 01:35 – The blog has more traffic than Neil’s blog 01:40 – They get more traffic because of their content 01:43 – Neil has more backlinks and domain authority than TPH 01:52 – “It just comes down to content” 01:58 – You don’t need too many backlinks 02:02 – You need MORE content 02:06 – If you want to build up your links, use infographics or Brian Dean’s Skyscraper Technique 02:25 – Eric didn’t build links for the top 5 keywords for which they’re ranking 02:46 – Focus on the domain authority 03:03 – Eric has one post that ranks for the most marketing keywords 03:16 – Eric has built links for that post to boost it 03:41 – Check Eric Enge's: Do Links Still Matter 04:05 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a heat mapping tool that helps you increase your conversion rate 04:52 – Go to SingleGrain.com/giveaway for multiple entries 04:58 – That’s it for today’s episode! 3 Key Points: Content and links are the main factors for SEO—keep track of them. Having too many backlinks may not always boost your post; rather, focus on creating GREAT content. Check the posts whose keywords are ranking well and build links to boost that post. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #373, Eric and Neil discuss how many links you really need to rank well. Tune in as Eric and Neil remind us of the TWO most important factors for SEO. They'll also explain why The Penny Hoarder gets more traffic than Neil does and why Eric builds links for a post that is already driving traffic. Time Stamped Show Notes: 00:27 – Today's topic: How Many Links Do You Really Need to Rank Well? 00:39 – Two main factors in SEO are content and links 00:57 – Eric and Neil uses Ahrefs 01:01 – Ahrefs has a keyword explorer tool that will show you the difficulty and guidelines for using a certain keyword 01:23 – The Penny Hoarder is a popular blog which was in Inc 500 list 01:32 – They make 8-figures/year in revenue 01:35 – The blog has more traffic than Neil's blog 01:40 – They get more traffic because of their content 01:43 – Neil has more backlinks and domain authority than TPH 01:52 – “It just comes down to content” 01:58 – You don't need too many backlinks 02:02 – You need MORE content 02:06 – If you want to build up your links, use infographics or Brian Dean's Skyscraper Technique 02:25 – Eric didn't build links for the top 5 keywords for which they're ranking 02:46 – Focus on the domain authority 03:03 – Eric has one post that ranks for the most marketing keywords 03:16 – Eric has built links for that post to boost it 03:41 – Check Eric Enge's: Do Links Still Matter 04:05 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a heat mapping tool that helps you increase your conversion rate 04:52 – Go to SingleGrain.com/giveaway for multiple entries 04:58 – That's it for today's episode! 3 Key Points: Content and links are the main factors for SEO—keep track of them. Having too many backlinks may not always boost your post; rather, focus on creating GREAT content. Check the posts whose keywords are ranking well and build links to boost that post. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #190, Eric and Neil discuss the 7 cost effective ways to rank in a competitive niche. From building your community on Facebook to repurposing your content—there are some cost effective ways that keep you competitive. Find out the tips and strategies that help you stand out among your competitors and, at the same time, keep your money in your pocket. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Cost Effective Ways to Rank in a Competitive Niche 00:35 – One way is to look for people who rank on the first six pages of Google, but who are not doing anything with their websites—then, buy their websites 00:51 – Redirect all their pages to your website 01:12 – Second, use the Skyscraper Technique 01:19 – This was created by Brian Dean 01:58 – Use BuzzSumo to find people linking to the top 3 results 02:03 – Ahrefs is also useful 02:23 – The Skyscraper technique takes time, but definitely works 02:39 – Third, look at your on-page SEO and topical relevancy 03:00 – Change your URL structure so Google can read it 03:42 – Fourth, build a community 03:52 – Some 6-figure earners started by building a Facebook group 04:00 – Podcasts are also a good option 04:49 – Fifth, use a tool like Market Muse which tells you what keywords are missing to better your searches 05:06 – Sixth, repurpose your content which is inspired by Russell Brunson of ClickFunnels 06:12 – Thinking about what you can repurpose allows you to stand out from your competitors 06:32 – Seventh, optimize your title tags for click through rates 06:35 – Go to Google search, “search analytics” 06:49 – Make your title tags more appealing 06:52 – Copyblogger headline formula can give you ideas 07:52 – That’s it for today’s episode! 3 Key Points: Try to make a deal with people who are not monetizing their high-ranking websites. Be patient, these strategies will take time, but they are worth the wait and will be effective. Leverage your website search console. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #190, Eric and Neil discuss the 7 cost effective ways to rank in a competitive niche. From building your community on Facebook to repurposing your content—there are some cost effective ways that keep you competitive. Find out the tips and strategies that help you stand out among your competitors and, at the same time, keep your money in your pocket. Time Stamped Show Notes: 00:27 – Today's topic: 7 Cost Effective Ways to Rank in a Competitive Niche 00:35 – One way is to look for people who rank on the first six pages of Google, but who are not doing anything with their websites—then, buy their websites 00:51 – Redirect all their pages to your website 01:12 – Second, use the Skyscraper Technique 01:19 – This was created by Brian Dean 01:58 – Use BuzzSumo to find people linking to the top 3 results 02:03 – Ahrefs is also useful 02:23 – The Skyscraper technique takes time, but definitely works 02:39 – Third, look at your on-page SEO and topical relevancy 03:00 – Change your URL structure so Google can read it 03:42 – Fourth, build a community 03:52 – Some 6-figure earners started by building a Facebook group 04:00 – Podcasts are also a good option 04:49 – Fifth, use a tool like Market Muse which tells you what keywords are missing to better your searches 05:06 – Sixth, repurpose your content which is inspired by Russell Brunson of ClickFunnels 06:12 – Thinking about what you can repurpose allows you to stand out from your competitors 06:32 – Seventh, optimize your title tags for click through rates 06:35 – Go to Google search, “search analytics” 06:49 – Make your title tags more appealing 06:52 – Copyblogger headline formula can give you ideas 07:52 – That's it for today's episode! 3 Key Points: Try to make a deal with people who are not monetizing their high-ranking websites. Be patient, these strategies will take time, but they are worth the wait and will be effective. Leverage your website search console. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #162, Eric and Neil discuss how to outrank your competition when you have fewer links. Link building is an essential part of ranking your website; however, Neil and Eric teach us that it is possible to outrank your competitors thanks to Google Hummingbird. Tune in to find out how to maximize on Hummingbird’s new update to increase search engine traffic to your website. Time Stamped Show Notes: 00:28 – Today’s topic: How to Outrank Your Competition When You Have Less Links 00:42 – Links have a lot of impact in Google ranking 00:50 – The “Hummingbird Update” had the biggest impact on search engine listings 01:02 – Hummingbird looks at everything in a topical sense 01:27 – The new update looks at topics and themes 01:29 – “Websites with the strongest themes tend to rank the best” 01:49 – The new algorithm looks for depth and detail 02:25 – Look at these blogs to learn more about Hummingbird: GetRichSlowly, MyMoneyBlog, PennyHoarder, and MagnifiedMoney 02:40 – GetRichSlowly is the oldest website among the 4, but PennyHoarder gets more traffic because of their thorough content 02:57 – More links does NOT mean a better website 03:32 – Hummingbird looks at the overall relevancy of a post, not just keywords like before 03:45 – Use tools like MarketMuse to tell you how topically relevant you are for phrases in that space 05:04 – UberSuggest will give you suggestions of what to incorporate into your content 05:17 – Don’t forget about The Skyscraper Technique! 05:58 – Linking out too much can make your website look like a directory 06:15 – Neil shares what his team did for his website to get another 10% in traffic 07:28 – Remove default URL date structures 08:16 – That’s it for today’s episode! 3 Key Points: Google’s Hummingbird update looks at the whole meaning of sentences as opposed to keywords. Having more links does NOT guarantee you a top spot – RELEVANCY is key. Use tools to help you plan and strategize your content for overall relevance. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #162, Eric and Neil discuss how to outrank your competition when you have fewer links. Link building is an essential part of ranking your website; however, Neil and Eric teach us that it is possible to outrank your competitors thanks to Google Hummingbird. Tune in to find out how to maximize on Hummingbird's new update to increase search engine traffic to your website. Time Stamped Show Notes: 00:28 – Today's topic: How to Outrank Your Competition When You Have Less Links 00:42 – Links have a lot of impact in Google ranking 00:50 – The “Hummingbird Update” had the biggest impact on search engine listings 01:02 – Hummingbird looks at everything in a topical sense 01:27 – The new update looks at topics and themes 01:29 – “Websites with the strongest themes tend to rank the best” 01:49 – The new algorithm looks for depth and detail 02:25 – Look at these blogs to learn more about Hummingbird: GetRichSlowly, MyMoneyBlog, PennyHoarder, and MagnifiedMoney 02:40 – GetRichSlowly is the oldest website among the 4, but PennyHoarder gets more traffic because of their thorough content 02:57 – More links does NOT mean a better website 03:32 – Hummingbird looks at the overall relevancy of a post, not just keywords like before 03:45 – Use tools like MarketMuse to tell you how topically relevant you are for phrases in that space 05:04 – UberSuggest will give you suggestions of what to incorporate into your content 05:17 – Don't forget about The Skyscraper Technique! 05:58 – Linking out too much can make your website look like a directory 06:15 – Neil shares what his team did for his website to get another 10% in traffic 07:28 – Remove default URL date structures 08:16 – That's it for today's episode! 3 Key Points: Google's Hummingbird update looks at the whole meaning of sentences as opposed to keywords. Having more links does NOT guarantee you a top spot – RELEVANCY is key. Use tools to help you plan and strategize your content for overall relevance. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #132, Eric and Neil share how you can generate content ideas for your website without having to do keyword research. Listen as Neil and Eric drop tips and tricks to help you generate better content for your website and for your specific audience. Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Content Ideas Without Keyword Research 00:38 – SEO and keyword research is important BUT it’s also important to start with your audience 00:56 – Think about what’s interesting and trending 01:05 – Eric shares his Feedly account with his team to stay on top of trends 01:18 – Eric also has Panda as a Chrome extension that shows him 3 different feeds from the sites he follows 01:56 – Neil takes his competitors’ links and runs it in BuzzSumo 02:37 – Look at your competitor's’ posts and try to replicate but make it better 02:41 – Look up Brian Dean’s Skyscraper Technique 03:16 – Email out people who share your competitor's’ content and ask them to share yours, too 04:21 – Use io to search email addresses 04:35 – Use AHrefs and SEMRush to show which top pages are ranking 04:56 – Look into your analytics and figure out what ranks well 05:43 – Getting traffic is NOT just about keywords 05:52 – Go to Quora and see what questions are asked in your space 06:23 – Look at blog headline structures and podcast titles 07:26 – That’s it for today’s episode! 3 Key Points: See what your audience is interested in and respond accordingly. Use your competitor’s content as base to make your content better. Look internally and figure out which of your posts rank well and USE that knowledge to your advantage as you step forward. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #132, Eric and Neil share how you can generate content ideas for your website without having to do keyword research. Listen as Neil and Eric drop tips and tricks to help you generate better content for your website and for your specific audience. Time Stamped Show Notes: 00:27 – Today's topic: How to Generate Content Ideas Without Keyword Research 00:38 – SEO and keyword research is important BUT it's also important to start with your audience 00:56 – Think about what's interesting and trending 01:05 – Eric shares his Feedly account with his team to stay on top of trends 01:18 – Eric also has Panda as a Chrome extension that shows him 3 different feeds from the sites he follows 01:56 – Neil takes his competitors' links and runs it in BuzzSumo 02:37 – Look at your competitor's' posts and try to replicate but make it better 02:41 – Look up Brian Dean's Skyscraper Technique 03:16 – Email out people who share your competitor's' content and ask them to share yours, too 04:21 – Use io to search email addresses 04:35 – Use AHrefs and SEMRush to show which top pages are ranking 04:56 – Look into your analytics and figure out what ranks well 05:43 – Getting traffic is NOT just about keywords 05:52 – Go to Quora and see what questions are asked in your space 06:23 – Look at blog headline structures and podcast titles 07:26 – That's it for today's episode! 3 Key Points: See what your audience is interested in and respond accordingly. Use your competitor's content as base to make your content better. Look internally and figure out which of your posts rank well and USE that knowledge to your advantage as you step forward. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #103 Eric and Neil talks about how many links your website really needs. Listen to learn whether links need quantity or quality, and to know how you can outsmart your competitor with authority links. Time Stamped Show Notes: 00:28 – Today's topic: How Many Links Does Your Website Need? 00:38 – Look at your big competitors 00:50 – Use Ahrefs to see how much traffic or how many links they have 01:16 – Look at the quality of links 01:40 – Outperform your competitors by having authority links 01:49 – Get high authority links by producing awesome content emailing journalists, editors, and writers 02:27 – Use Brian Dean's Skyscraper Technique 02:38 – Use Buzzsumo and find people who link similar articles 02:59 – Use Ahrefs for breakdown of domain authority 03:08 – Moz's study on links 04:20 – Eric Enge's post that links don't matter in 2016 05:09 – Don't focus on competitive key terms 05:25 – Go to Quora and use questions to get idea for content 05:48 – That's it for today's episode! 3 Key Points: Quantity of links is most important but don't lose sight of quality. Produce high “authority links” to outsmart your competitors. Links can be helpful to your site's traffic, but great content is always going to be more valuable. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #103 Eric and Neil talks about how many links your website really needs. Listen to learn whether links need quantity or quality, and to know how you can outsmart your competitor with authority links. Time Stamped Show Notes: 00:28 – Today’s topic: How Many Links Does Your Website Need? 00:38 – Look at your big competitors 00:50 – Use Ahrefs to see how much traffic or how many links they have 01:16 – Look at the quality of links 01:40 – Outperform your competitors by having authority links 01:49 – Get high authority links by producing awesome content emailing journalists, editors, and writers 02:27 – Use Brian Dean’s Skyscraper Technique 02:38 – Use Buzzsumo and find people who link similar articles 02:59 – Use Ahrefs for breakdown of domain authority 03:08 – Moz’s study on links 04:20 – Eric Enge’s post that links don’t matter in 2016 05:09 – Don’t focus on competitive key terms 05:25 – Go to Quora and use questions to get idea for content 05:48 – That’s it for today’s episode! 3 Key Points: Quantity of links is most important but don’t lose sight of quality. Produce high “authority links” to outsmart your competitors. Links can be helpful to your site’s traffic, but great content is always going to be more valuable. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #92 Neil and Eric list the 7 ways to nail the Skyscraper Technique. Listen to learn how these techniques can be utilized to help your website content rank on Google, and discover what kind of content gets the most readers. Time Stamped Show Notes: 00:26 – Today's topic: How to Nail the Skyscraper Technique in 7 Ways 00:35 – Skyscraper Technique was coined by Backlinko 00:43 – Look to create content 10x better than the first result 01:08 – Number 1: Add content that is more advanced 02:38 – Number 2: Have unique data 03:12 – Number 3: Make your content really simple 05:01 – Number 4: Promotion 05:10 – BuzzSumo 05:32 – EmailHunter 06:23 – Number 5: Utilize your headline 06:38 – Google “Copy Blogger Headline Formula” 07:05 – Focus on crafting a good headline 07:41 – Number 6: Make use of content upgrades 08:30 – Number 7: Use analysis and testing for long form blog posts 08:35 – Use Crazy Egg for A/B testing 08:53 – What helped increase to increase readership Blog post that is conversational Blog post that asks questions throughout Small images that help bring about main points Paragraphs 3 to 6 lines tend to create more engagement 09:53 – That's it for today's episode! 3 Key Points: A better post doesn't necessarily mean a longer one. Simplicity in content is extremely important. All SEO tools don't work for all businesses.  Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #92 Neil and Eric list the 7 ways to nail the Skyscraper Technique. Listen to learn how these techniques can be utilized to help your website content rank on Google, and discover what kind of content gets the most readers. Time Stamped Show Notes: 00:26 – Today’s topic: How to Nail the Skyscraper Technique in 7 Ways 00:35 – Skyscraper Technique was coined by Backlinko 00:43 – Look to create content 10x better than the first result 01:08 – Number 1: Add content that is more advanced 02:38 – Number 2: Have unique data 03:12 – Number 3: Make your content really simple 05:01 – Number 4: Promotion 05:10 – BuzzSumo 05:32 – EmailHunter 06:23 – Number 5: Utilize your headline 06:38 – Google “Copy Blogger Headline Formula” 07:05 – Focus on crafting a good headline 07:41 – Number 6: Make use of content upgrades 08:30 – Number 7: Use analysis and testing for long form blog posts 08:35 – Use Crazy Egg for A/B testing 08:53 – What helped increase to increase readership Blog post that is conversational Blog post that asks questions throughout Small images that help bring about main points Paragraphs 3 to 6 lines tend to create more engagement 09:53 – That’s it for today’s episode! 3 Key Points: A better post doesn’t necessarily mean a longer one. Simplicity in content is extremely important. All SEO tools don’t work for all businesses.  Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #66, Neil and Eric sit down to discuss the fundamentals of effective keyword research. They'll talk about what tools you should use, why your focus should be on the quality of your content than the quality of your keywords, and how heavy, thoughtful blogging can seriously amplify your website ranking. Time Stamped Show Notes: 00:28 – Today's topic: How to Do Effective Keyword Research 00:52 – Eric recommends Google Keyword Finder 01:22 – Neil uses Ahrefs 02:01 – Ahrefs shows you keywords your competitor gets traffic for and their rough rankings 03:15 – Create better content using Brian Dean's Skyscraper Technique 03:32 – Optimize title tags 03:49 – Ahrefs added new features 03:52 – Content gap analysis 04:16 – Two free tools: Ubersuggest and Google Trends 05:15 – Don't over analyze with keywords 05:29 – Traffic doesn't come from just one keyword 05:55 – Neil and Eric are heavy on blogging 06:48 – Don't just think about the keyword, think about the content you should be writing 07:01 – Quora 07:11 – Twitter 07:17 – The importance of long-tail keywords 08:05 – That's it for today's episode! 3 Key Points: Creating better content will help you rank. It's easy to over analyze keywords. Great keywords—even long-tail keywords—aren't going to be a cure-all. Resources Mentioned: Google Keyword Finder – Online tool for keyword research Eric recommends Ahrefs – What Neil uses for his keyword research Brian Dean's Skyscraper Technique – Guide for better content creation Ubersuggest – Tool that shows different permutations for analysis Google Trends – See keywords that trend up and down Quora – Tool where you can look up questions that can be used to base your blog post Twitter – Search for questions people are talking about in the space Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #66, Neil and Eric sit down to discuss the fundamentals of effective keyword research. They’ll talk about what tools you should use, why your focus should be on the quality of your content than the quality of your keywords, and how heavy, thoughtful blogging can seriously amplify your website ranking. Time Stamped Show Notes: 00:28 – Today’s topic: How to Do Effective Keyword Research 00:52 – Eric recommends Google Keyword Finder 01:22 – Neil uses Ahrefs 02:01 – Ahrefs shows you keywords your competitor gets traffic for and their rough rankings 03:15 – Create better content using Brian Dean’s Skyscraper Technique 03:32 – Optimize title tags 03:49 – Ahrefs added new features 03:52 – Content gap analysis 04:16 – Two free tools: Ubersuggest and Google Trends 05:15 – Don’t over analyze with keywords 05:29 – Traffic doesn’t come from just one keyword 05:55 – Neil and Eric are heavy on blogging 06:48 – Don’t just think about the keyword, think about the content you should be writing 07:01 – Quora 07:11 – Twitter 07:17 – The importance of long-tail keywords 08:05 – That’s it for today’s episode! 3 Key Points: Creating better content will help you rank. It’s easy to over analyze keywords. Great keywords—even long-tail keywords—aren’t going to be a cure-all. Resources Mentioned: Google Keyword Finder – Online tool for keyword research Eric recommends Ahrefs – What Neil uses for his keyword research Brian Dean’s Skyscraper Technique – Guide for better content creation Ubersuggest – Tool that shows different permutations for analysis Google Trends – See keywords that trend up and down Quora – Tool where you can look up questions that can be used to base your blog post Twitter – Search for questions people are talking about in the space Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #52 Neil and Eric discuss the all-too-common challenge of finding great ideas for blog topics. Listen as they share a number of their favorite tools, proven techniques, and secret sources for marquee content. Time Stamped Show Notes:  00:23 – Today’s topic: How to research new blog topics? 00:42 – Hold weekly meetings and crowdsource idea generation 01:00 – You can also tap into your email list 01:50 – Tap into feedly.com 02:05 – Neil only sources his audience for blog/podcast topics 02:31 – What type of problems are you hearing about again and again at conferences and industry events? 02:50 – BuzzSumo and Brian Dean's Skyscraper Technique 04:00 – TrackReddit 04:48 – Tap into article sub-headers and use those sub-headers to create individual posts 05:30 – What have people engaged with in the past? 06:56 – Digital Marketer – Headline Ideas 07:15 – Aaron Ageis Quick Sprout 3 Key Points: Tap into the hive mind (aka the crowd). Listen into your industry’s buzz. Try transforming sub-headers from older content into stand-alone pieces. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #52 Neil and Eric discuss the all-too-common challenge of finding great ideas for blog topics. Listen as they share a number of their favorite tools, proven techniques, and secret sources for marquee content. Time Stamped Show Notes:  00:23 – Today's topic: How to research new blog topics? 00:42 – Hold weekly meetings and crowdsource idea generation 01:00 – You can also tap into your email list 01:50 – Tap into feedly.com 02:05 – Neil only sources his audience for blog/podcast topics 02:31 – What type of problems are you hearing about again and again at conferences and industry events? 02:50 – BuzzSumo and Brian Dean's Skyscraper Technique 04:00 – TrackReddit 04:48 – Tap into article sub-headers and use those sub-headers to create individual posts 05:30 – What have people engaged with in the past? 06:56 – Digital Marketer – Headline Ideas 07:15 – Aaron Ageis Quick Sprout 3 Key Points: Tap into the hive mind (aka the crowd). Listen into your industry's buzz. Try transforming sub-headers from older content into stand-alone pieces. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #11 Eric and Neil discuss premium quality backlinks. They'll explain what the heck that means, and they'll give you clear tools to help you create the best backlinks. As you find ways to connect people with your content, using the resources available to you and being proactive will drive up your rankings in no time. Time Stamped Show Notes: 00:25 – How can you build premium quality backlinks? 00:45 – Get to the top of Google with backlinks and content 01:00 – Big websites have a high domain authority 01:25 – Backlinks are a vote of confidence 01:40 – You will up your rankings with better backlinks 01:55 – Network with people you know already 02:10 – Give each other value by posting on each other's blogs 02:30 – Buzzsumo ranks most popular blog posts 2:45 – Take those posts and turn them into infographics 03:00 – Use Dribbble.com and Ahrefs.com to see who has linked to that post, and share your infographics with those readers 03:40 – Infographics can do even better than the original data-driven blog posts 04:30 – Your site will rank higher 04:40 – The Skyscraper Technique (from Brian Dean of Backlinko) 05:00 – Find who is sharing and linking certain content 05:30 – Find a way to expand the most popular content 06:00 – Reach out to people to share your newer, better content 06:25 – Making something that is better than what's already out there 06:55 – Broken Link Checker and Ahrefs 07:25 – Create a better version of content that is no longer on the internet 08:00 – Reach out to the sites that have the dead links, and offer them your new version of the content 08:25 – Find resource pages and request that they link to your content 09:00 – Find people who are willing to be guest bloggers 09:25 – Get access to publishers and use their links 10:00 – PRServe 10:15 – Revolutionizing the PR industry 10:40 – You pay them only when your content gets in the press. 11:00 – The service drove more customers for Eric and Neil 12:00 – Subscribe to get content daily! 3 Key Points: Premium quality backlinks will boost your rankings. Start with people you already know, and then utilize online tools to create better backlinks. Create the best version of the most popular content on the web. Resources Mentioned: Buzzsumo – A resource to find the most popular content on the internet right now Dribbble.com – A resource to help you design infographics Ahrefs.com – Tracks backlinks and keywords for you and your competitors Backlinko – Brian Dean's blog with helpful insights to strong web content Broken Link Checker – How to find dead links on the internet PRServe – A PR agency that only requires payment when your blog gets publicity Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #11 Eric and Neil discuss premium quality backlinks. They’ll explain what the heck that means, and they’ll give you clear tools to help you create the best backlinks. As you find ways to connect people with your content, using the resources available to you and being proactive will drive up your rankings in no time. Time Stamped Show Notes: 00:25 – How can you build premium quality backlinks? 00:45 – Get to the top of Google with backlinks and content 01:00 – Big websites have a high domain authority 01:25 – Backlinks are a vote of confidence 01:40 – You will up your rankings with better backlinks 01:55 – Network with people you know already 02:10 – Give each other value by posting on each other’s blogs 02:30 – Buzzsumo ranks most popular blog posts 2:45 – Take those posts and turn them into infographics 03:00 – Use Dribbble.com and Ahrefs.com to see who has linked to that post, and share your infographics with those readers 03:40 – Infographics can do even better than the original data-driven blog posts 04:30 – Your site will rank higher 04:40 – The Skyscraper Technique (from Brian Dean of Backlinko) 05:00 – Find who is sharing and linking certain content 05:30 – Find a way to expand the most popular content 06:00 – Reach out to people to share your newer, better content 06:25 – Making something that is better than what’s already out there 06:55 – Broken Link Checker and Ahrefs 07:25 – Create a better version of content that is no longer on the internet 08:00 – Reach out to the sites that have the dead links, and offer them your new version of the content 08:25 – Find resource pages and request that they link to your content 09:00 – Find people who are willing to be guest bloggers 09:25 – Get access to publishers and use their links 10:00 – PRServe 10:15 – Revolutionizing the PR industry 10:40 – You pay them only when your content gets in the press. 11:00 – The service drove more customers for Eric and Neil 12:00 – Subscribe to get content daily! 3 Key Points: Premium quality backlinks will boost your rankings. Start with people you already know, and then utilize online tools to create better backlinks. Create the best version of the most popular content on the web. Resources Mentioned: Buzzsumo – A resource to find the most popular content on the internet right now Dribbble.com – A resource to help you design infographics Ahrefs.com – Tracks backlinks and keywords for you and your competitors Backlinko – Brian Dean’s blog with helpful insights to strong web content Broken Link Checker – How to find dead links on the internet PRServe – A PR agency that only requires payment when your blog gets publicity Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

04:27 - The Skyscraper Technique BuzzSumo 11:05 - Impressive Examples of Teaching Activities; Increasing the Trust-O-Meter, and Opt-in Techniques Giving A Talk (In person = best) Podcast Guesting Talking at Local Meetups Webinars 30:28 - Introverts and Freelancing and Nurturing Your Clients 35:47 - When You’re Intimidated by Speaking Jonathan Stark: Public Speaking Tips For Consultants 40:12 - Is there a way to skip content marketing? What is considered content marketing? 49:30 - First Steps to Content Marketing Picks Todo.txt (Philip) The Everyday Messenger by Peak Design (Jonathan) Jonathan Stark: Public Speaking Tips For Consultants (Jonathan) Better Than Before: What I Learned About Making and Breaking Habits--to Sleep More, Quit Sugar, Procrastinate Less, and Generally Build a Happier Life by Gretchen Rubin (Reuven)  

04:27 - The Skyscraper Technique BuzzSumo 11:05 - Impressive Examples of Teaching Activities; Increasing the Trust-O-Meter, and Opt-in Techniques Giving A Talk (In person = best) Podcast Guesting Talking at Local Meetups Webinars 30:28 - Introverts and Freelancing and Nurturing Your Clients 35:47 - When You’re Intimidated by Speaking Jonathan Stark: Public Speaking Tips For Consultants 40:12 - Is there a way to skip content marketing? What is considered content marketing? 49:30 - First Steps to Content Marketing Picks Todo.txt (Philip) The Everyday Messenger by Peak Design (Jonathan) Jonathan Stark: Public Speaking Tips For Consultants (Jonathan) Better Than Before: What I Learned About Making and Breaking Habits--to Sleep More, Quit Sugar, Procrastinate Less, and Generally Build a Happier Life by Gretchen Rubin (Reuven)  

Have you heard of "The Skyscraper Technique"? Tune in to learn how you can effectively use one of the most powerful blogging techniques.

Is your content as good as it could be? Could you pile more value into your writing that’ll engage and retain your readers? Today I talk about the Skyscraper Technique - a strategy created by Brian Dean that could not only see you dramatically improving your articles, but could also help you improve the quality of online content in general. To See Brian's original article, click here: http://backlinko.com/skyscraper-technique For more copywriting and content writing resources, check out the blog at my website: http://nicholasbeaumont.com. Or add me on Twitter @nickbeaumont

Welcome to another episode of Growth Bites. Today we’ll go over the Skyscraper Technique, which is an SEO technique that’s been popularized by Brian Dean of Backlinko. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

So here’s the rub. When it comes to search engine optimization backlinks do still work. But, whether they work for you to increase your ranking, or against you to send your site in to search engine abyss depends on your ability to acquire high value backlinks. In the modern day of SEO link building is tough. […]