Show Me The Data

In this episode of the Show Me The Data podcast, Tukan spoke with Marin Sakhri - Director of Demand Generation at Evolv. During this conversation, Tukan chatted with Marin about Evolv's event series: "Think CX" Marin breaks down how they map out all of the content for each of their sessions and what goes into the distribution/promotion of the series. (She also shares how they doubled their attendance rate to their sessions...) If you want to connect with Marin, click here --- Send in a voice message: https://anchor.fm/show-me-the-data/message

In this episode of the Show Me The Data podcast, Tukan spoke with Lauren McCormack - ex Director of Demand Generation at Neo4j. Let's jump back 18 months... It's March 2020. The Pandemic has hit. And every marketer and their grandma is sending out virtual event promotional emails. How on earth do you stand out?

In this episode of the Show Me The Data podcast, Tukan spoke with Marlo Oster - Head of Marketing at WorkPatterns. Most "marketplaces" nowadays are flooded with an over-saturation of apps, making it very difficult for new-comers to turn it into a viable user acquisition channel. But when Marlo and the team at WorkPatterns discovered that Zoom were launching their very own app marketplace... they decided that: A) They had to get onboard. And... B) They had get onboard FAST. 6 months and an app later... they're now ranking #1 on Zoom's marketplace (and as a result have 5'x their user base) During this conversation, Marlo talks through that journey from start to finish. P.S. If you want to connect with Marlo, click here --- Send in a voice message: https://anchor.fm/show-me-the-data/message

In this episode of the Show Me The Data podcast, Tukan spoke with Andy Davis - Director of Demand Generation at Attest. What do you do when you realise that your MQL → Closed-Won is only 0.1%?

In this episode of the Show Me The Data podcast, Tukan spoke with Justin Berger - Director of Demand Generation at Kibo Commerce. Like a lot of organisations, Kibo hit a ceiling with their inbound activity and realised they had to start taking outbound more seriously. So, what did they do?

In this episode, Tukan spoke with the Senior Marketing Manager at Health Recovery Solutions - Elena Muller. When the pandemic hit last year, it became more critical than EVER for hospitals to figure out how they could deliver as much care virtually, as possible. And for Health Recovery Solutions, a company that specialises in helping hospitals do exactly that, they knew they had to devise a campaign to get the word out about their product. A.K.A "The hospitals at home" campaign. During this discussion, Tukan chatted with Elena Muller - one of the masterminds behind this campaign about: ✅ How they came up with the idea/strategy for the campaign. ✅How they approach the content for the campaign. ✅The data/results behind the campaign & ultimately how it led to generating over $2M in annual contract influence. To connect with Elena, click here --- Send in a voice message: https://anchor.fm/show-me-the-data/message

In this episode, Tukan spoke with the Director of Demand Generation at Madkudu - Hana Jacover. How do you create a monthly event that gets 100's of IDEAL buyers to tune in?

In this episode, Tukan spoke with the Vice President of Marketing/Business Development at Klyck.io - Dave Karr. It's 2021 and it seems every marketing & sales "thought leader" has an opinion on marketing/sales alignment. ...with most advice being very generic/non-useful chatter. Which is why for this episode of the Show Me The Data podcast, we wanted to bring someone on who literally lives & breathes the topic. A.K.A. Dave Karr. Dave is the VP of Marketing/Business Development at Klyck.io - a sales enablement tool for B2B companies. During this discussion Dave & Tukan go below the surface to seek out what true marketing/sales alignment actually means, with practical implementation examples from Dave on how Klyck.io are doing it for themselves as well as with their customers. If you want to connect with Dave on LinkedIn, click here. --- Here are the links mentioned in the episode: How to improve B2B sales and marketing alignment article: https://www.klyck.io/blog/how-to-improve-b2b-sales-and-marketing-alignment MJ Peters LinkedIn profile: https://www.linkedin.com/in/mjpeters1/ --- Send in a voice message: https://anchor.fm/show-me-the-data/message

In this episode, Tukan spoke with the Co-Founder at Gradient Works - Jenn Deering Davis. "You should really double-down on SEO as a startup" - said no one ever. Question: what do you think of when I say "SEO?" Probably... - Takes ages; - Not as effective as it used to be; - Very hard... Right?

In this episode, Tukan spoke with the Director of Growth at Reonomy, Puneeth Ghodgeri. Every SaaS company dreads it...

In this episode, Tukan spoke with the Director of Demand Generation at Replicant, Veronica French. Getting 400 *ideal* customers to signup for an event... I think is every marketers dream

It's 2021. And it seems like everyone and their Grandma is talking about ‘starting a podcast' But what usually doesn't get talked about in that conversation is “guest podcasting” i.e. not starting your own podcast BUT guest-ing on someone else. Nope. ...not revolutionary or as sexy as starting your own. But for Jeroen from Salesflare its proved to be brilliant brand building play and an SEO gem. Tune into the episode to find out how Jeroen was able to guest on 150+ podcasts over the last year and his process behind it all! --- Send in a voice message: https://anchor.fm/show-me-the-data/message

In this episode, Tukan spoke with the Head of Marketing at Breakthrough, Tyson Wigfall. Since March last year, it seems like everyone and their Grandma has had their hand in virtual events. Still, to this day, my inbox is flooded with invitations to this webinar over here and this virtual event over here... it's madness

In this episode, Tukan spoke with the Director of Demand Generation at Syncari, Aubrey Morgan. Launching a new feature as a B2B company is tough... especially when every single one of your competitors is doing the same PR "feature-release" So how do you make your new, shiny feature stand out?

In this episode, Tukan spoke with the Head of Marketing at Finmark, Nicole Markisohn. How do you achieve product of the day on Product Hunt?

In this episode, Tukan spoke with the Head of Demand Generation at Balto, Rowen Gray. Ask most B2B marketers about: "LinkedIn Ads" And I think the general sentiment/feeling you'll get back will be pretty negative.

In this episode, Tukan spoke with the Paid Marketing Manager at Reply.io, Alex Panchuk. Sales engagement platforms = highly competitive category. (And very expensive keywords) Meaning... every. single. dollar. really does count when you're playing in that space. But HOW DO YOU make every dollar count when you're going up against the likes of SalesLoft & Outreach?

In this episode, Tukan spoke with the Chief Revenue Officer at GetSling, Aaron Davies. 10 years ago... driving 6,500 leads a month (strictly using SEO) would have been seen as a MASSIVE achievement. So... how does one - in the now incredibly competitive SEO market - still drive those kind of lead numbers?

In this episode, Tukan spoke with the Head of Marketing at RevOps, Mark Lerner. No the title isn't clickbait... Mark *actually* reduced his newsletter unsubscribes by 50%

In this episode, Tukan spoke with the Head of Marketing at Cylindo, Aleksandar Atanasov. Standing out with your content strategy in 2021 - is super HARD. Your competitors can copy:

In this episode, Tukan spoke with the Growth Marketing Manager at Shield App, Filippo Piras. LinkedIn... Personal Branding... both of these terms are the talk of the town at the minute for most B2B marketers. ...with many touting it to be the "new way" to drive demand. So for this episode we invited on a true LinkedIn expert himself, Filippo Piras from Shield, to finally separate the hype from the facts. During the conversation, Tukan & Filippo discussed: 1️⃣What's vanity & what's not when it comes to measuring content success? 2️⃣Shield's strategy for encouraging their employees to post content. 3️⃣How Shield are using "social listening" to aid their outbound prospecting efforts. To connect with Filippo, click here --- Send in a voice message: https://anchor.fm/show-me-the-data/message

In this episode, Alex spoke with the Director of Demand Generation at e-days absence management, Tom Whiley. Sick of paying "research agencies" $10,000's to carry out large research reports... and taking months to do so?

In this episode, Alex spoke with the Director of Demand Generation at Aircall - Carly Dell. Imagine getting 1,000's of inbound leads (in a matter of weeks) from markets you've NEVER sold to. Well, that's exactly what happened to Carly Dell and the team over at Aircall, when COVID hit back in March. They went from having predominantly "startups" and tech companies as their user base to having an influx of very "traditional businesses" needing their product... literally overnight. And when I say "overnight" - I literally mean the day COVID broke. Now... Eventhough this sounds like a great problem to have - it meant both their Sales & Customer Support team has to adapt incredibly quickly. ...and in this podcast Carly discusses how the team adapted & managed to capture the demand they were presented with. If you want to check connect with Carly, here is the link to her LinkedIn profile: ➡️ https://www.linkedin.com/in/carlydell/ --- Send in a voice message: https://anchor.fm/show-me-the-data/message

In this AMA, Alex spoke with the Director of Demand Generation at Xeneta - Fernando Nikolić. We brought Fernando back on to do a live AMA with Alex, so we could get your questions answered. Here are some the topics/questions we covered: ➡️ How do you cut through the noise on LinkedIn? ➡️ How do you implement outbound, if you've always relied on inbound? ➡️ What triggered your move from manual outreach to an automated process? If you want to connect with Fernando, here is the link to his LinkedIn: https://www.linkedin.com/in/fernandonikolic/ --- Send in a voice message: https://anchor.fm/show-me-the-data/message

In this episode, Alex spoke with the Director of Marketing at SentinelOne - Yotam Gutman. Content marketing is a MAZE for most marketers. With a lot of companies, falling into the trap of just creating content for the sake of creating content. So, how do you actually execute a successful content strategy?

In this episode, Alex spoke with the Director of Demand Generation at Gravitational - Anadelia Fadeev. Execution is the name of the game with demand gen... or is it?

In this episode, Alex spoke with the Director of Demand Generation at Outreach - Harmony Anderson. How do you pivot an entire "in-person" event strategy... overnight?

In this episode, Alex spoke with the Director of Demand Generation at PubNub - Julia Hartwig. High volume + low quality SQL's is usually the reason why there's so much friction between both Marketing & Sales. And that was EXACTLY the problem Julia faced when joining PubNub, just over 8 months ago. So, how did she solve it?

In this episode, Alex spoke with the Director of Demand Generation - Fernando Nikolić. How do you build a HIGHLY effective outbound engine (at scale) - that feels personalised?

In this episode, Alex spoke with the Director of Demand Generation at Labelbox - Matthew Hammon. Creating webinars that turn attendees into real opportunities is hard... really HARD. With all the noise, at the minute, from different companies running Webinars - a lot of people have asked the question: "Are webinars even still that effective?" Well, if there is ONE person that can answer that question... it's Matthew from Labelbox (who on the first attempt created $300k in pipeline) Matthew broke down exactly how they drove traffic to the Webinar & how they created an amazing experience for the attendees on the Webinar. Definitely not one to be missed, if you've been looking to run Webinars

In this episode, Alex spoke with the Head of Marketing at Surfer SEO - Karolina Gawron. As B2B marketers, we often think that we have to stick to this RIGID playbook of "B2B marketing" - very rarely do we try and think outside of the box. But for Karolina & the team at Surfer, thinking outside the box & ditching the classical "B2B playbook" resulted in doubling their userbase in ONLY 30 days... (no that's not a typo) If you're thinking about running a Black Friday campaign this year, for your B2B business, this is definitely not an episode to miss

In this episode, Alex spoke with the Director of Demand Generation at Alyce - Nina Butler. Ever wondered what the difference is between Corporate Gifting & Direct Mail is?

In this episode, Alex spoke with the Director of Demand Generation at Banzai - Bryant Lau. How many "Virtual Events" have you been invited to over the last 4-5 months? 10...20... 50 - 100!?

In this episode, Alex spoke with the CMO at Sendoso - Daniel Frohnen. Imagine for one second... A pandemic sweeps across the world - forcing everyone to work from home & the company you work for has to make a pretty major product change otherwise you'll be out of Business. Yet despite, this fact you go onto to use that VERY product change to turn $4,000 into $180,000+ net new ARR

In this episode, Alex spoke with the VP of Sales & Marketing at Lumavate - Stephanie Cox. ABM to most sounds pretty daunting... especially when you're a startup. So, where do you even start when wanting to launch an ABM campaign? Well, luckily enough we had on the "ABM NINJA" for this episode (Stephanie Cox) who broke down exactly how Lumavate structure their ABM campaigns from start to finish & how they've achieved 35% meeting booking rates (hint: it involves sports cards) Definitely not one to miss, if you've been seriously considering "ABM" as a marketing/sales approach. If you want to check out Lumavate, click here P.S. If you want to join a community where the REAL B2B marketers hang out & be part of weekly AMA's with the guests we have on the show, click here --- Send in a voice message: https://anchor.fm/show-me-the-data/message

In this episode, Alex spoke with the VP of Marketing at Forcemanager - Jordi Capdevila Espitia. Jordi broke down exactly how Forcemanager drove 9,000+ registrants to their Virtual Event back in April (from start to finish) & also advice for other companies who're looking to create their own Virtual Event. If you want to check out Forcemanager, click here P.S. If you want to join a community where the REAL B2B marketers hang out & be part of weekly AMA's with the guests we have on the show, click here --- Send in a voice message: https://anchor.fm/show-me-the-data/message