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Welcome back to the Fintech Takes podcast. I'm Alex Johnson, and as always, I'm joined by my partner-in-crime, Jason Mikula. Today, we're unpacking Klarna's public debut, the growing rift between Mercury and Evolv, and why getting wrecked might just be the best education in lending First up, the BNPL giant Klarna has finally gone public, filing an F1 as a foreign entity. Now as a public company, we'll get to see their actual numbers. With 93M active consumers, Klarna isn't small, but its path to profitability is still a question mark. The key stat? Transaction margins. Klarna's European banking license gives it an advantage in low-interest rate markets, but as it pushes deeper into the U.S., credit losses are an issue. The big question: can Klarna mature fast enough to bring those losses down? Next, we're diving into the fallout between Mercury and Evolv. Mercury has stopped onboarding customers through Evolv and is actively shifting accounts elsewhere—publicly, at that. Meanwhile, Evolv seems caught off guard for Mercury's departure, with mixed signals on whether this was a surprise or a slow-moving train wreck. So, what really happened? And what does it say about the state of fintech-banking relationships? And finally, is taking a beating the only way to master lending? We think so. The right order? Start with lending, get punched in the face by risk, and then consider a bank charter. Doing it the other way around? Painful. Avoidable. And yet...it keeps happening. Please stop! Newline™ by Fifth Third is an innovative, API-first platform that enables fintechs to launch embedded payment, card and deposit solutions directly with Fifth Third Bank. Visit Newline53.com to see how Newline can elevate your business. The world needs MoR. With Paddle as your Merchant of Record (MoR), the global growth is yours. The risk, compliance and accountability are ours. Simple.Paddle offers all the benefits of an enterprise-grade billing system but with MoR flexibility, MoR control, and MoR focus on your core product. Visit paddle.com to learn more. Sign up for Alex's Fintech Takes newsletter for the latest insightful analysis on fintech trends, along with a heaping pile of pop culture references and copious footnotes. Every Monday and Thursday: https://workweek.com/brand/fintech-takes/ And for more exclusive insider content, don't forget to check out my YouTube page. Follow Jason: Newsletter: https://fintechbusinessweekly.substack.com/ LinkedIn: https://www.linkedin.com/in/jasonmikula/ Follow Alex: YouTube: https://www.youtube.com/channel/UCJgfH47QEwbQmkQlz1V9rQA/videos LinkedIn: https://www.linkedin.com/in/alexhjohnson Twitter: https://www.twitter.com/AlexH_Johnson
Last week, two men allegedly each carrying a gun managed to get into the MCG for a packed AFL match.So how could that have happened in Australia, where gun control is so tight and where security screening should be amongst the best in the world? Today, investigative reporter Josh Roberston on what unfolded and whether a new AI security system at the country's largest stadium is really fit for purpose. Featured: Josh Robertson, ABC investigative reporter
This is a continuation of the last episode with Kenny, #147. Please listen to that episode first for context!Kenny and Josh hop back on to explore even more drama and links between Mad Rock and 5.10, Evolv, Butora, Red Chili, Black Diamond, So iLL, La Sportiva, Scarpa, Mammut, Edelrid, Yosemite Bum, Cypher... did we forget anyone? Oh ya, Unparrallel! You can't miss that one...Enjoy this deep dive on the usually opaque world of climbing gear manufacturing!SHOW NOTES:Kenny's Previous Episode On Testpiece, #147Kenny Suh InstagramArticle About Young Chu (Mad Rock's Founder)Mad Rock InstagramMad Rock WebsiteSupport the showSupport us on Patreon: HEREVisit our podcast page: HERESign-up with one of our coaches: HEREFollow us on Instagram: HERE
Aujourd'hui, on parle de sécurité et d'intelligence artificielle avec une affaire qui fait grand bruit. La FTC, l'autorité américaine de la concurrence, accuse la société Evolv Technologies de publicité mensongère concernant ses scanners de sécurité à base d'IA.On va voir ensemble ce que cela implique, notamment pour les établissements scolaires qui ont adopté ces technologies outre-Atlantique.Premier point, les promesses vendues par cette société sur la performance de l'IA en matière de sécurité n'ont pas été tenues.Détecter les armes avec l'IAEn juin 2022 l'ancien directeur général d'Evolv, Peter George, s'était vu demander si son entreprise aurait pu empêcher la tragique fusillade dans l'école d'Uvalde, au Texas, où 19 élèves et deux enseignants ont été tués.Il avait alors répondu "Lorsque quelqu'un passe par notre système et qu'il possède une arme dissimulée ou non, nous la trouvons, un point c'est tout."Evolv affirmait en effet que ses scanners pouvaient détecter des armes tout en ignorant les objets inoffensifs, comme des bouteilles d'eau ou des classeurs.Lacunes et marketingOr, la réalité s'est avérée bien différente. Non seulement les scanners ont déclenché de nombreuses fausses alarmes pour des objets banals, mais pire, dans certains cas, ils ont échoué à repérer des armes.Et ce dans des conditions réelles. Des écoles qui avaient investi des millions de dollars dans ces équipements ont constaté des lacunes graves, mettant en question la sécurité des élèves.Deuxième point, ces lacunes ont désormais des conséquences légales et financières importantes.Les autorités américaines ont exigé qu'Evolv modifie ses pratiques marketing. Les écoles qui ont acheté ces systèmes entre 2022 et 2023 pourront également annuler leurs contrats.La performance des scanners n'a jamais évoluéDe plus, la société fait face à des recours collectifs d'actionnaires. Ils estiment avoir été trompés sur les capacités réelles des produits. Surtout qu'une des grandes promesses de l'IA, c'est de s'améliorer en apprenant. Ici, la performance des scanners n'a jamais évolué.Enfin troisième point, cette affaire met en lumière une problématique plus large. Surfant sur l'effet de mode, des fournisseurs survendent les capacités de l'intelligence artificielle. Or, ils ne sont en aucun cas une solution miracle.Méfiez-vous donc des discours commerciaux qui à domicile ou au bureau vous promettent monts et merveilles grâce à l'IA. C'est souvent survendu, et parfois, tout simplement, ça ne marche pas du tout.Le ZD Tech est sur toutes les plateformes de podcast ! Abonnez-vous !Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
Josh McGrane Discusses the Launch of MonoTech Evolv from TrueTouch Floors by Floor Focus Magazine
Stories we're covering this week:• Is the Evolv scanning system doing its job at our local schools?• Mouser to provide calculators to classrooms• Parks Department looking for a few good folks to add to their staff• Methodist Mansfield patient receives Hero Award for life-saving donation• City of Mansfield says “Cease the Grease!”• Mansfield ISD to light up the night on Thursday• In Sports: turn out the lights on MISD football for the year, and Thor wants to pitch in the majors againIn the Features Section:• Angel Biasatti talks about breast cancer and its treatments in Methodist Mansfield News to Know• Angela Hornburg addresses what's the latest in the Mansfield market in the Mansfield Real Estate Update• Brian Certain serves up a smooth, nutty concoction in the Cocktail of the WeekAnd in the talk segment, Steve talks in-studio with city Tourism Manager Tim Roberts. Plus, your chance to win a $25 gift card to a Mansfield restaurant of your choice with our Mansfield Trivia Question, courtesy of Joe Jenkins Insurance. We are Mansfield's only source for news, talk and information. This is About Mansfield.
Weapons detectors at the St. Louis Zoo – brilliant or unnecessary? full Welcome to 2nd Amendment Radio & the Great Outdoors with Marc Cox & Bo Matthews – as always produced by Carl Middleman (Pew Pew)! The EVOLV system is coming to the St. Louis Zoo. Nikita Ermolaev the Sr. Research Engineer on weapons detectors at IPVM joins the show to discuss. Plus cabinet picks and Dan Kremer of Festus Firearms. 2285 Sat, 16 Nov 2024 21:59:00 +0000 weXdlaMsA4nE3k5B8OcFI2xVXpm8rsmi sports,leisure,government Second Amendment Radio sports,leisure,government Weapons detectors at the St. Louis Zoo – brilliant or unnecessary? Each week 2nd Amendment Radio talks about anything and everything that impacts the rights and passions of today's firearm's enthusiats. Conceal carry laws, hunting, training, new products and celebrity interviews are all part of this power packed hour. 2024 © 2021 Audacy, Inc. Sports Leisure Government False https://player.amperwave
Paul Smith sits down with Colin Mullett of Knightway and Evolv Modular to chat about modular homes with Host Curtis Pope to talk all things mortgages!Paul SmithRealtor®RE/MAX MagnoliaPhone: 604-783-0713Email: psmithbc@gmail.comLet's connect.✅ Instagram: paulsmith_realestate✅ Facebook: Paul Smith RE/MAX Magnolia
How does the acorn grow to an oak? Seed Capital Bizkaia has answers, as exemplified by the dozens of impact enterprises they've nurtured over the years. After an introduction from Oscar Ugarte Gamboa (Director, Seed Capital Bizkaia), we hear from three social entrepreneurs Seed Capital Bizkaia has supported: Aitor Ojanguren (Socio Fundador, Koiki), Luis Miguel Aras Portilla (Executive President, Impulso Cognitivo) and David Fried (CEO, Evolv). Tune in for insider perspectives on the impact businesses of the Basque country! https://www.seedcapitalbizkaia.eus/en/ https://koiki.es/en/home-koiki-english/ https://evolvrehab.com/ https://www.impulsocognitivo.com/ https://www.impacteurope.net/people/oscar-ugarte-gamboa https://www.linkedin.com/in/aitorojanguren/ https://www.linkedin.com/in/luis-miguel-aras-portilla-268a1539/ https://www.linkedin.com/in/davidgfried/
GDP Script/ Top Stories for September 27th Publish Date: September 27th From the BG AD Group Welcome to the Gwinnett Daily Post Podcast. Today is Friday, September 27th and Happy heavenly Birthday to Meat Loaf ***09.27.24 – BIRTHDAY – MEATLOAF*** I'm Keith Ippolito and here are your top stories presented by Gwinnett KIA Mall of Georgia. 1. Alcovy River, several creeks are reportedly flooding in Gwinnett 2. Gwinnett schools' officials defend putting weapons detection systems in stadiums instead of schools 3. Gwinnett County Public Schools SAT results top national average All of this and more is coming up on the Gwinnett Daily Post podcast, and if you are looking for community news, we encourage you to listen daily and subscribe! Break 1: MOG (07.14.22 KIA MOG) STORY 1: Alcovy River, several creeks are reportedly flooding in Gwinnett Hurricane Helene, a Category 4 storm, caused significant flooding across Gwinnett County, Georgia, as it moved through the area. Big Haynes Creek and the Alcovy River exceeded flood stages, with minor flooding reported in several locations, including the Yellow River basin and Suwanee Creek. The county is under a Tropical Storm Warning, with flash flood warnings in effect. Power outages affected thousands, with Georgia Power, Jackson EMC, and Walton EMC reporting significant disruptions. The National Weather Service warned of possible tornadoes and high winds, with gusts reaching up to 70 mph in some areas. STORY 2: Gwinnett schools officials defend putting weapons detection systems in stadiums instead of schools Hurricane Helene delayed the debut of Gwinnett County Public Schools' new weapons detection devices at Lanier High School's football stadium, as all games were canceled. The devices, part of a $3 million purchase, aim to enhance safety at athletic events. District officials demonstrated the devices to the media, addressing concerns about prioritizing stadiums over schools. The Evolv system can detect concealed weapons and will be implemented gradually at football games. While some parents questioned the decision, officials emphasized the importance of a multi-layered security approach, including cameras and school resource officers, to ensure safety. STORY 3: Gwinnett County Public Schools SAT results top national average Gwinnett County Public Schools' "SAT for All" initiative has led to the Class of 2024 scoring 21 points above the national average on the SAT, with an average score of 1016. This program, offering the SAT during school hours at no cost, increased participation by 38% compared to the previous year, with 11,196 seniors taking the test. GCPS is the only district in Georgia providing this opportunity, contributing to nearly 20% of the state's SAT test-takers. The initiative aims to expand college readiness, with 4,254 students meeting the College Board's benchmarks, up from 3,915 in 2023. We have opportunities for sponsors to get great engagement on these shows. Call 770.874.3200 for more info. We'll be right back Break 2: Tom Wages (08.05.24 OBITS_FINAL) STORY 4: Greater Atlanta Christian Student Wins USA Ambassador Pageant Arielle Urquhart, a seventh-grader at Greater Atlanta Christian, has had a remarkable year, winning the USA Ambassador Pageant in the Pre-Teen Division and being recognized as a "Miracle Kid" by the Children's Miracle Network. Despite a severe car accident four years ago, Arielle has thrived, becoming a cheerleader and continuing her community service through her nonprofit, Arielle's Angels. Her pageant success includes awards for talent, community service, and more. As a USA Ambassador Queen, she will make monthly appearances and support various causes. Arielle will also attend the Miss America Pageant as a Little Sister, representing her home state. STORY 5: 'A Perfect Fit' — Raik Mediterranean Kitchen Enhances Suwanee's Dining Options Faiq Usman, chef and owner of Raik Mediterranean Kitchen, has strong ties to Suwanee, where his family lives and city officials encouraged him to open his restaurant. Named after his son, Raik offers Mediterranean cuisine inspired by Usman's grandmother's traditional Palestinian recipes. The menu features dishes like hummus, falafel, and kabobs, with Usman's favorites being Palestinian mhammar and beef shawarma. Previously, Usman ran a restaurant in Michigan before moving to Gwinnett County. Since opening in February, Raik has become a vibrant part of Suwanee's dining scene, offering outdoor seating and a full bar near Town Center. We'll be back in a moment Break 3: Lilburn Daze (09.13.24 LILBURN DAZE_FINAL_REV 3) – INGLES 9 (Ingles Markets (What To Add To Diets) 9) STORY 6: UPDATED CLOSINGS: Gwinnett County Government Offices Closed On Friday Due to severe weather, all Gwinnett County Government offices, except essential services, will be closed today. Residents are advised to avoid roads due to strong winds and potential flooding. Closures include all Gwinnett County Public Library branches, Georgia Gwinnett College classes, and the GGC Preview Day. Gwinnett County Courts have canceled hearings and trials, except for first appearances at the Detention Center. The Animal Welfare's Return to Community Cat Program and all Health and Human Services senior centers will also be closed. The Tax Commissioner offices closed early on Thursday and will remain closed today. STORY 7: Georgia Supreme Court disqualifies West, De la Cruz from presidential ballot Presidential candidates Cornel West and Claudia De la Cruz will appear on Georgia's Nov. 5 ballot, but their votes won't count due to a Georgia Supreme Court ruling. The court upheld lower court decisions that their electors filed improper nominating petitions. Consequently, only four candidates—Donald Trump, Kamala Harris, Libertarian Chase Oliver, and Green Party's Jill Stein—are qualified. Although it's too late to remove West and De la Cruz from the ballot, polling places will post notices that votes for them won't count. This decision reversed an earlier order by Secretary of State Brad Raffensperger. We'll have final thoughts after this. Break 4: Gwinnett County Fair (07.29.24 GWINNETT FAIRGROUNDS_FINAL) Signoff – Thanks again for hanging out with us on today's Gwinnett Daily Post Podcast. If you enjoy these shows, we encourage you to check out our other offerings, like the Cherokee Tribune Ledger Podcast, the Marietta Daily Journal, or the Community Podcast for Rockdale Newton and Morgan Counties. Read more about all our stories and get other great content at www.gwinnettdailypost.com Did you know over 50% of Americans listen to podcasts weekly? Giving you important news about our community and telling great stories are what we do. Make sure you join us for our next episode and be sure to share this podcast on social media with your friends and family. Add us to your Alexa Flash Briefing or your Google Home Briefing and be sure to like, follow, and subscribe wherever you get your podcasts. Produced by the BG Podcast Network Show Sponsors: www.ingles-markets.com www.wagesfuneralhome.com www.kiamallofga.com www.lilburndaze.org www.gwinnettcountyfair.com #NewsPodcast #CurrentEvents #TopHeadlines #BreakingNews #PodcastDiscussion #PodcastNews #InDepthAnalysis #NewsAnalysis #PodcastTrending #WorldNews #LocalNews #GlobalNews #PodcastInsights #NewsBrief #PodcastUpdate #NewsRoundup #WeeklyNews #DailyNews #PodcastInterviews #HotTopics #PodcastOpinions #InvestigativeJournalism #BehindTheHeadlines #PodcastMedia #NewsStories #PodcastReports #JournalismMatters #PodcastPerspectives #NewsCommentary #PodcastListeners #NewsPodcastCommunity #NewsSource #PodcastCuration #WorldAffairs #PodcastUpdates #AudioNews #PodcastJournalism #EmergingStories #NewsFlash #PodcastConversationsSee omnystudio.com/listener for privacy information.
It's a sticky proposition, explains Alan Noe CEO at Evolv, in this week's featured interview. James continues on this theme, encouraging sales reps to think more broadly about building relationships that go beyond payments. And Patti wraps up the podcast, reporting on how the CFPB is taking issue with fees merchants charge for cash-back transactions.
On this week's program, your host, Justin Mog, is thrilled to introduce you to our newest volunteer programmer here at Forward Radio, Deanna Rushing (aka “Stretch”). Deanna is the host of a new show called “Sacrifice Zones.” As she points out, we all live in a Sacrifice Zone, separated only by how well insulated we are in settler colonial projects. Stretch has already produced two excellent pilot programs for her new show. After we recorded our conversation, Deanna realized she made two factual errors and would like to correct the record: In fact, JCPS spent $17 million on the Evolv weapons detection systems (she said $7 million), and the Doctrine of Discovery was issued in the late 1400's (not the late 1500's, as she said). Deanna's first pilot is a conversation about the situation in Palestine with Dr. Lina Yassine, a Palestinian who was born as a refugee in Jordan. She obtained her medical degree from the University of Jordan Medical school in Amman. She later on completed an internal Medicine residency and an Endocrinology fellowship at Henry Ford Hospital in Detroit, Michigan. She is currently practicing Endocrinology in Louisville, Kentucky. Sometimes referred to as the sugar doctor. Listen at https://soundcloud.com/wfmp-forward-radio/access-hour-sacrifice-zones-pilot-episode-1-dr-lina-yassine-6-19-24 On the second pilot, premiering on Forward Radio later this week, Stretch interviews Noelle Tennis-Gulden about the Doctrine of Discovery and how it continues to influence the settler colonial mindset today. Listen at https://soundcloud.com/wfmp-forward-radio/access-hour-sacrifice-zones-pilot-2-noelle-tennis-gulden-doctrine-of-discovery-6-26-24 As always, our feature is followed by your community action calendar for the week, so get your calendars out and get ready to take action for sustainability NOW! Sustainability Now! is hosted by Dr. Justin Mog and airs on Forward Radio, 106.5fm, WFMP-LP Louisville, every Monday at 6pm and repeats Tuesdays at 12am and 10am. Find us at http://forwardradio.org The music in this podcast is courtesy of the local band Appalatin and is used by permission. Explore their delightful music at http://appalatin.com
In this episode Jason reviews his three training subscriptions; EVOLV, CXC, and Rx Athlete and talks about how to decide which is the right program for you. ⭐️ Drop a rating! If you've gained value from our content, please take a moment to rate our show! Your support helps us reach more athletes like you and keeps the show growing.
Timestamps: 0:00 the future is bright 0:10 Google I/O 20204 roundup 3:58 OpenAI departures, US AI roadmap 6:42 QUICK BITS INTRO 6:48 iOS deleted photos reappear 7:33 Snapdragon X Gen 2, Gen 3 8:28 US govt investigates cars 9:18 NYC testing Evolv scanners 10:01 TikTok's AI Smart Search News Sources: https://lmg.gg/3RHdh Learn more about your ad choices. Visit megaphone.fm/adchoices
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The crew makes their final plans and preparations and then launch their assault on the barracks. Ezri goes loud. Ilsene and Magpie go quiet. Emory goes loudest of all. Player Intrusion: Daniel: Piranesi by Susanna Clark Bookshop (https://bookshop.org/p/books/piranesi-susanna-clarke/15861178?ean=9781635577808) | Barnes & Noble (https://www.barnesandnoble.com/w/piranesi-susanna-clarke/1134016335?ean=9781635577808) | Amazon (https://www.amazon.com/Piranesi-Susanna-Clarke/dp/1635577802) Your cast: GM: Daniel (https://www.explorerswanted.fm/hosts/daniel) Ilsene Vite: Sampson (https://www.explorerswanted.fm/hosts/sampson) Magpie: Alex (https://www.explorerswanted.fm/hosts/alex) Ezri Stonebreaker: Stace (https://www.explorerswanted.fm/hosts/stace) Music Theme music: Ninth World by Dave Sterling (https://www.mixcloud.com/davesterling/). Previously On by Monument Studios Alice Guitar by Monument Studios Traveling Amongst by Evolv / via Audiio Fields Remaining by Carinthia / via Audiio Foolish by Ardent Memories / via Adobe Stock Intermission Guitar by Monument Studios Marketplace by Monument Studios Following Clues by Game Dev Arts Marty Gots A Plan by Kevin MacLeod Link: https://filmmusic.io/song/4992-marty-gots-a-plan License: http://creativecommons.org/licenses/by/4.0/ Dystopian Intermission by Monument Studios Anticipation by Monument Studios Bang Bang Bang by Moarn / via Audiio Battleground by Wolf Magic / via Audiio Battle Dance by Rhythm Scott / via Audiio Assault by Monument Studios Capital Corp by Liam Back / via Audiio Zombie Escape by Monument Studios Safe House by Monument Studios Hunted by Matthew Fisher The Haunting by Monument Studios Additional sound effects and ambience by Ghosthack, Krotos, Monument Studios, and the Orgasm Sound Library. Production Editing: Daniel Transcription: Stace Safety in Role-playing It is essential that everyone playing in a game feels safe and is having fun. We've compiled a brief list of the safety tools we use here (https://www.explorerswanted.fm/safety). As always, see our standard disclaimer (https://www.explorerswanted.fm/disclaimer).
This week Baer goes professor on ya, trying to shift your thinking to the big picture. ChitChat: https://www.rrms.com/blog/rapid-response-is-the-first-third-party-monitoring-center-to-receive-ul-listing-for-avs-01/ Product Highlight: https://senstar.com/products/buried-sensors/omnitrax/ Meat: https://ipvm.com/reports/evolv-shareholder-suit?utm_source=Everyone&utm_medium=email&utm_campaign=2024-04-01-every S/O: @IGhandle on IG
Esther Gons is the CEO and co-founder of GroundControl, a software platform that specializes in measuring and de-risking innovation. GroundControl has worked with companies like Colgate/Palmolive, Euler Hermes, DHL, Enexis, and ABN Amro. Esther's expertise extends beyond her role at GroundControl. She is also the co-author of the award-winning book, Innovation Accounting, which offers practical guidance on measuring a company's innovation ecosystem. She co-authored another influential book, The Corporate Startup: How Established Companies Can Develop Successful Innovation Ecosystems. Her expertise and thought leadership has made her an in-demand international speaker, sharing insights on various topics including corporate innovation, innovation accounting, entrepreneurship, startups, lean methodology, business models, and customer development. Esther has mentored hundreds of startups and has served as a lead mentor in prestigious programs such as the Rockstart Accelerator programs, Lean Startup Machine, and Evolv weekends. Today, Esther and I discuss innovation and her work as an entrepreneur, international speaker, author, and founder of Ground Control. She shares her experience writing her two books, The Corporate Startup and Innovation Accounting. We discuss the maturing of corporate innovation and why it must now be taken seriously. Esther underscores how innovation is a learning process and how it is necessary to make mistakes to understand what works. We talk about why innovation should be treated as a discipline and why the input of specialists who have the necessary skills is crucial. Esther also emphasizes the importance of understanding innovation to succeed and shares some great insights as to why innovation labs are often stopped after only a few years. “Corporate innovation is maturing. We can no longer play around with innovation. The trend is that people are saying, ‘No, we have to take this thing seriously.'” - Esther Gons This week on Innovation Talks: ● An overview of ISO Standard Certification ● Why companies are taking sustainability seriously in innovation ● The benefits of innovation in business ● The purpose and struggles of innovation labs ● Challenges in innovation ● The future of innovation maturity in corporations ● The responsibility innovation labs hold ● How open innovation affects corporate ecosystems ● Esther's experience designing an online course Resources Mentioned: ● Course on Validated Learning (https://togroundcontrol.com/lean-innovation-training-course/) ● Innov8tors Conference (https://innov8rs.co/lisbon/) ● Book: Open Innovation Works (https://openinnovation.works/) Connect with Esther Gons: ● Esther Gons on LinkedIn (https://www.linkedin.com/in/esthergons/) ● Book: Open Innovation Works (https://openinnovation.works/) by Dr. Diana Joseph, Dan Toma, and Esther Gons ● Book: Innovation Accounting: A Practical Guide for Measuring Your Innovation Ecosystem's Performance (https://innovationaccountingbook.com/) This Podcast is brought to you by Sopheon Thanks for tuning into this week's episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts (https://podcasts.apple.com/us/podcast/innovation-talks/id1555857396) | TuneIn (https://tunein.com/podcasts/Technology-Podcasts/Innovation-Talks-p1412337/) | GooglePlay (https://www.google.com/podcasts?feed=aHR0cHM6Ly9pbm5vdmF0aW9udGFsa3MubGlic3luLmNvbS9yc3M%3D) | Stitcher (https://www.stitcher.com/s?fid=614195) | Spotify (https://open.spotify.com/show/1dX5b8tWI29YbgeMwZF5Uh) | iHeart (https://www.iheart.com/podcast/263-innovation-talks-82985745/) Be sure to connect with us on Facebook (https://www.facebook.com/SopheonCorp/) , Twitter (https://twitter.com/sopheon) , and LinkedIn (https://www.linkedin.com/company/sopheon/) , and share your favorite episodes on social media to help us reach more listeners, like you. For additional information around new product development or corporate innovation, sign up for Sopheon's newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com (https://www.sopheon.com/) and click here (https://info.sopheon.com/subscribe) .
NYC mayor Eric Adams wants to test Evolv's gun-detection tech in subway stations—despite the company saying it's not designed for that environment. Emails obtained by WIRED show how the company still found an in. Learn more about your ad choices. Visit podcastchoices.com/adchoices
This is an enlightening discussion on Blockchain technology with Bibek Koirala, Prashish Rajbhandari, and Chandan Sharma Subedi, co-founders of Evolv, Venture 23, and Alpen Labs respectively. These three adept professionals are at the forefront of Blockchain innovation in Nepal. In this podcast, they delve into the intricacies of Blockchain technology, addressing its challenges and offering solutions.
Microdosing and My Positive Experience. In this recent rainy day podcast, I have (tangentially) summed up my experiences thus far. Excuse the rain, excuse the sounds of the windshield wipers, traffic, car honking, and just general background noise as I recorded this episode on the drive to and from the cannabis dispensary EVOLV in Harbor City region. Check out the Hempication blog post for more precise details and reflective thoughts following this post: https://medium.com/@hempication/psilocybin-microdosing-magic-mushrooms-467fada8244a
In the wake of the events of the dog show, our crew juggles competing threats from the parties arrayed against them. Ezri asks the enclave to make a choice. Ilsene encounters some ghouls. Magpie, with few options left, has to choose a fall guy for the Brisker job. Player Intrusion: Stace: Delicious in Dungeon (https://www.netflix.com/title/81564899) Your cast: GM: Daniel (https://www.explorerswanted.fm/hosts/daniel) Ilsene Vite: Sampson (https://www.explorerswanted.fm/hosts/sampson) Magpie: Alex (https://www.explorerswanted.fm/hosts/alex) Ezri Stonebreaker: Stace (https://www.explorerswanted.fm/hosts/stace) Music Theme music: Ninth World by Dave Sterling (https://www.mixcloud.com/davesterling/). Previously On by Monument Studios A Crime Vision by Dark Fantasy Studio Dystopian Guitars Medley by Monument Studios Town Center by Monument Studios Traveling Amongst by Evolv / via Audiio Dusk by Cemetery Men / via Audiio Goodbye, My Friend by Dark Fantasy Studio Investigation Atmos by Monument Studios Hybrid Ambience by Monument Studios Politically Dramatic Piano by Monument Studios Dystopian Lobby by Monument Studios Outbreak Piano B by Monument Studios A Creeping Suspicion by Colton Dewberry / via Audiio The Haunting by Monument Studios Additional sound effects and ambience by Ghosthack and Monument Studios. Production Editing: Daniel Transcription: Stace Safety in Role-playing It is essential that everyone playing in a game feels safe and is having fun. We've compiled a brief list of the safety tools we use here (https://www.explorerswanted.fm/safety). As always, see our standard disclaimer (https://www.explorerswanted.fm/disclaimer).
- Earnings Recaps and Future Looking: Global-E ($GLBE) and Palo Alto Networks $PANW - Shay Stock Watch: Confluent ($CLFT)- Mini Monsters: Evolv Technologies ($EVLV) making it faster to be safe at large events, schools, concerts, games etc. CHECK OUT SPECIAL PROMOTIONS FOR OUR LISTENERS: Exclusive UNDERDOG FANTASY SPORTS Get up to Bonus Match instantly (Up to $500) and win up to $3M in their BestBall Mania + $15M In total Prizes. Promo Code: PTT Signup Link: https://play.underdogfantasy.com/p-pounding-the-table Interested in Automated Trading Bots? Peakbot is our favorite automated trading bots; great for non experts to leverage covered calls.PeakBot (www.UsePeakBot.com)Promo code: PTTWant to Contact Us? Email us at Hosts@PoundingTheTablePodcast.comLegal Disclaimer:The thoughts and opinions expressed on this podcast, are solely for entertainment purposes and should not be construed as investment advice. The content provided is based on personal experiences, analysis, and general knowledge about stocks and the financial market.The information shared on this podcast is not intended to be a substitute for professional financial advice. Listeners should always consult with a qualified financial advisor or professional before making any investment decisions. Investing in stocks and other financial instruments carries inherent risks, and individuals should carefully consider their own financial situation, risk tolerance, and investment goals before engaging in any investment activities.The hosts and guests on this podcast are not licensed financial advisors or professionals. They are sharing their personal opinions and experiences, which may not be suitable for everyone. The accuracy, completeness, and timeliness of the information presented cannot be guaranteed, as the stock market and investment landscape are subject to constant changes.Any actions taken based on the content of this podcast are done at the listener's own risk. The podcast hosts, guests, and producers assume no responsibility or liability for any investment decisions, losses, or damages incurred as a result of the information provided on the podcast.
On this episode of Leaning In, Michael Dardick, Founder and CEO of Granite Properties, speaks with host Terry Montesi about the past, present and future of the office sector. They explore the performance of office assets and their resilience in critical U.S. markets. Additionally, Michael sheds light on Granite's work in flexible leasing and how his commercial real estate company remains dedicated to an employee-focused approach. Leaning In is published every month, subscribe to stay up to date. Links: Granite Properties Topics: (00:00:00) Intro (00:01:34) Michael's career and background (00:04:25) What are your predictions for the office sector and capital markets? (00:14:57) What are some of the most dramatic shifts you've seen over your career in this sector and what trends are you seeing now? (00:18:05) What's the strategy behind focusing on your 7 markets? (00:22:43) What are you seeing in regard to rents and valuations? (00:30:57) Have you seen any data on differences in productivity between companies who are in office, remote, or hybrid? (00:41:04) Generational differences in dealing with hybrid work (00:43:09) Granite's Evolv program (00:45:43) How should folks be investing right now? (00:50:50) Winning the 2022 NAIOP developer of the year (00:52:31) Michael's charitable work in children's healthcare
AI is here to accelerate the world's creativity. In fact, it's one of the things generative AI does best. Imagine a world where personalized campaigns help products you love find you. Today's guest did just that and he created Evolv AI to help brands connect with customers across all digital channels. Tyler Foster is the CTO of Evolv AI, a platform that helps brands improve conversion and experiment faster. He started the company with CEO Michael Scharff in 2019 and together they've grown it into an early leader in AI-first digital experimentation having helped brands like Safelite, DirectTV, and Verizon. Prior to Evolv AI, Tyler was the founding CEO and Chief Architect of Senient Systems and an early Software Engineer at Cloudera.Listen and learn...How a farmhand and SCUBA diver became an AI developerHow AI is helping brands target consumersThe tradeoff between personalization and data collectionHow to eliminate bias in automated decisionsWill AI eliminate creative jobs?How society needs to adapt to new definitions of work imposed by AIWhy we need to disconnect ideas from tools and processesWhat does it mean that we're entering a "post-truth" era?Why AI is more fair than humansReferences in this episode...Meredith Broussard on AI and the Future of WorkDiane Keng from Breinify on AI and the Future of WorkAre AI-generated ads more or less effective?Evolv.ai
Episode 497: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) share 4 businesses that are crushing it — from airport security to Etsy store-owner's favorite machine to well-branded women's products. Plus, Shaan shares a dating app idea that‘s thoroughly OP. • Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. — Check Out Shaan's Stuff: • Try Shepherd Out - https://www.supportshepherd.com • Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant • Power Writing Course - https://maven.com/generalist/writing • Small Boy Newsletter - https://smallboy.co • Daily Newsletter - https://www.shaanpuri.com Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com • Ideation Bootcamp - https://www.ideationbootcamp.co • Copy That - https://copythat.com Other Cool Stuff: • MFM Clips Channel - https://www.youtube.com/@ClipMFM • MFM Merch - https://store.mfmpod.com/ — Show Notes: (0:00) Intro (0:30) Surprise 1: Merch! (5:05) Surprise 2: New YouTube Clips Channel! (8:15) Business breakdown 1: Clear ($3b) (19:33) Business breakdown 2: Cricut (25:20) The real story behind Native Deodorant (29:20) Business breakdown 3: Aunt Flow (32:52) iCracked (38:00) Business breakdown 5: Cloud Poker Night (45:30) Products that grow virally (not word-of-mouth) (47:20) Gamer Dating App — Links: • MFM Merch - https://store.mfmpod.com/ • MFM Clips Channel - https://www.youtube.com/@ClipMFM • Clear - https://www.clearme.com/ • Cricut - https://cricut.com/en-us/ • Etsy - https://www.etsy.com/ • Native Deodorant - https://www.nativecos.com/ • Aunt Flow - https://goauntflow.com/ • iCracked - https://www.youtube.com/c/icracked • Cloud Poker Night - https://cloudpokernight.com/ • Dil Mill - https://dilmil.co/ • Evolv - https://www.evolvtechnology.com/ • Farmers Only - https://www.farmersonly.com/ — Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • #218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More
Welcome to our monthly bonus episode - Updates, Upgrades & Lessons, where we discuss: Updates: How I'm changing and evolving each month, making my goals a reality & the latest updates on my life. Upgrades: Next Level Life Upgrades are weekly things I do keep life exciting & implement more FUN into my daily routine. I'll share with you what those included this month! Lessons: The learning opportunities that happened for me this month - things that can help you improve your life & evolve as well! Apply for 1-1 Life & Fitness Coaching Schedule a 90-Minute Life Coaching Breakthrough Session Follow me on Instagram Follow me on Tiktok As always, thanks for listening & sharing the episode with someone who may enjoy it!!
Reedley officials responded to an attempted break-in at the site of the Prestige/Universal Meditech illegal warehouse facility, Tuesday morning. Madera's first-ever In-N-Out Burger restaurant is now under construction. It will be located on Cleveland Avenue near Highway 99, next to the Madera Speedway. The Madera Unified School District will be introducing a brand-new Evolv system weapon detection system to all high schools and middle schools. The Evolv system uses advanced sensors in order to detect potentially dangerous weapons or other prohibited devices. Wednesday - 8/232023 - Hour 1See omnystudio.com/listener for privacy information.
Esther Gons is the CEO and co-founder of GroundControl, a software platform that specializes in measuring and de-risking innovation. GroundControl has worked with companies like Colgate/Palmolive, Euler Hermes, DHL, Enexis, and ABN Amro. Esther's expertise extends beyond her role at GroundControl. She is also the co-author of the award-winning book, Innovation Accounting, which offers practical guidance on measuring a company's innovation ecosystem. She co-authored another influential book, The Corporate Startup: How Established Companies Can Develop Successful Innovation Ecosystems. Her expertise and thought leadership has made her an in-demand international speaker, sharing insights on various topics including corporate innovation, innovation accounting, entrepreneurship, startups, lean methodology, business models, and customer development. Esther has mentored hundreds of startups and has served as a lead mentor in prestigious programs such as the Rockstart Accelerator programs, Lean Startup Machine, and Evolv weekends. Today, Esther and I discuss innovation and her work as an entrepreneur, international speaker, author, and founder of Ground Control. She shares her experience writing her two books, The Corporate Startup and Innovation Accounting. We discuss the maturing of corporate innovation and why it must now be taken seriously. Esther underscores how innovation is a learning process and how it is necessary to make mistakes to understand what works. We talk about why innovation should be treated as a discipline and why the input of specialists who have the necessary skills is crucial. Esther also emphasizes the importance of understanding innovation to succeed and shares some great insights as to why innovation labs are often stopped after only a few years. “Corporate innovation is maturing. We can no longer play around with innovation. The trend is that people are saying, ‘No, we have to take this thing seriously.'” - Esther Gons This week on Innovation Talks: ● An overview of ISO Standard Certification● Why companies are taking sustainability seriously in innovation● The benefits of innovation in business● The purpose and struggles of innovation labs● Challenges in innovation● The future of innovation maturity in corporations● The responsibility innovation labs hold● How open innovation affects corporate ecosystems● Esther's experience designing an online course Resources Mentioned: ● Course on Validated Learning● Innov8tors Conference● Book: Open Innovation Works Connect with Esther Gons: ● Esther Gons on LinkedIn● Book: Open Innovation Works by Dr. Diana Joseph, Dan Toma, and Esther Gons● Book: Innovation Accounting: A Practical Guide for Measuring Your Innovation Ecosystem's Performance This Podcast is brought to you by Sopheon Thanks for tuning into this week's episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you. For additional information around new product development or corporate innovation, sign up for Sopheon's newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.
An Atlanta News First investigation has uncovered flaws in a weapons detection system currently being used in Atlanta Public Schools (APS) that has also been approved in the DeKalb County School District (DCSD).The weapons detection system is called Evolv, and is manufactured by Massachusetts-based Evolv Technologies. According to a private report Evolv commissioned and Atlanta News First Investigates obtained, Evolv failed to detect four out of every 10 knives during a 2021 field test at an Ohio sports venue.https://bit.ly/3N5vfaA
State regulators have given the Los Angeles County two months to move 300 youths out of troubled juvenile halls. A surgeon general has warned that social media may not be safe for young people, advising parents toi "Protect [their] kids now." Americans lost an estimated $87B to robocalls and scams last year, and now 49 Attorney Generals are suing the company responsible. And an AI scanner called Evolv used in hundreds of US schools and stadiums failed to catch 42% of large knives attempted in a series of walk-throughs.
ATELIER VISIT WITH FILMMAKER & PIXAR SCREENWRITER JASON HEADLEY: Recently we listened back through all of our ATELIER VISIT installments and, wow, it's a series just too damn good to leave scattered and languishing in the depths of our episode archives. So, for your pleasure, dear listener, we're gathering all these episodes together and running them back to back. These aren't interviews -- they're more intimate and creative than that -- and they're all unique in form and focus. Each is an atmospheric journey into the brilliant imaginative mind, process, and working environment of an artist sure to inspire you. You're welcome! Jason Headley is the writer and director of the feature film A Bad Idea Gone Wrong, which won a Special Jury Prize at the South by Southwest Film Festival, and which you can view online. Headley also wrote Pixar's feature films Lightyear (2022) and Onward (2020). Headley's short film work has been featured by NBC's Today Show, Sundance TV, and the TED conference. He created the viral short film It's Not About the Nail, in which he also acted, and also created the viral short film F*ck That: an Honest Meditation, and the accompanying F*ck That book and F*ck That app. But these are only few of his projects. You can find out more about them and many others at jasonheadley.com. Mentioned in this episode: purposeful emptiness; letting the story be the distraction; West Virginia; Green Bay Packers; yard sales in San Francisco; an old man and his microwave; not adorning the inoperative; Pixar's "Onward"; cake then icing; getting the reason right; getting down in the rhubarb; perspective versus intention; weirdly angled notions; keeping it simple; Headley's film "A Bad Idea Gone Wrong"; being stuck in one's own life; South by Southwest Film Festival; South by Southwest Special Jury Prize for "A Bad Idea Gone Wrong"; hot buttered chaos; being a night person; Pixar working hours; making use of the day; the guilt of not writing; story-building and cards; Pixar telecommuting; Mural digital workspace; extra wide monitors; the incredible power of procrastination; kicking one's own ass; getting the document open; tinkering; just sort of doing it; writing versus surgery; existentialism; narcissism; fear of failure; guitar playing; joyous noise; pork parts. Music: "Working the Fields" by James Paul Mitchell; "In Awe" by Evolv; "Reborn" by Swirling Ship; "Cold (instrumental)" by Anthony Lazaro; "Make Me Mad (instrumental)" by Ofrin (All music used courtesy of the artists through a licensing agreement with Artlist) --- Support this podcast: https://podcasters.spotify.com/pod/show/in-the-atelier/support
Nick Kolbenschlag, Managing Director at Evolv Family Wealth, shares what went into the launch of the new RIA platform, its strategy for helping advisors build wealth, and how the personal CFO model ultimately benefits the end client. He also explains what pain points that Evolv intends to solve for advisors looking to leave the wirehouses.
Specific, problem-solving artificial intelligence is here, but when will the general, exponentially learning AI arrive in full force? Technologist Michael Housman, CTO of a stealth project at Doma, shares the anticipated arrival of AGI and his career contributing to machine learning and artificial intelligence. In this episode, Michael debunks misconceptions about AI and illuminates how malicious actors have benefitted from developments in data science (and how we can use data to catch them). Beginning his impressive career with a Ph.D. in economics, Michael shares insight into matching your strengths to the right company culture and how to know when you've achieved product-market fit.(1:08) – Economist to engineering team lead(3:02) – Singularity University(4:29) – Misconceptions about artificial intelligence(12:19) – Technology to enable general AI(14:19) – Catching bad guys with data(21:31) – Innovation and globalization(25:46) – Big companies acting like a VC fund(29:34) – Product-market fit(34:40) – Company-employee matchMichael Housman is a technologist with over ten years of experience leading engineering and data science teams and architecting artificial intelligence platforms. Michael is the CTO of a stealth project at Doma, a faculty member at Singularity University, and has held several executive roles, including at Evolv and RapportBoost.AI. He earned a Ph.D. in Applied Economics & Managerial Science at The Wharton School and a bachelor's degree in health care policy at Harvard University.If you'd like to receive new episodes as they're published, please subscribe to Innovation and the Digital Enterprise in Apple Podcasts, Google Podcasts, Spotify, or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the show.Podcast episode production by Dante32.
Mr. Bibek Koirala is a Blockchain Developer. He is the Co-Founder of Evolv and Chief Technology Officer at Evolv at Demons. In this podcast, Sushant and Bibek discuss blockchain, cryptocurrencies, NFTs, crypto mining, web 3.0, the government's take on crypto, and much more. Follow Bibek Koirala on Twitter: https://twitter.com/bibekblockchain
Surface Materials aren't just a part of our dream home. They represent our style and need. Evolv surfaces is an expert in providing innovative and sustainable surfaces materials for home and commercial spaces. Bill Gamble from Evolv Surfaces is here with us today to tell us more about natural stones and other innovative surface materials. Host: Daphne Royse
Dr. Sara Burdak, Starkey's Chief Audiology Officer and EVP of Product Strategy, returns to the podcast for Healthy Aging Month to explain why treating hearing loss is key to helping us successfully age at home. She and Dave also discuss the latest release of our popular Evolv AI hearing aids — including updates to sound quality, Edge Mode and TeleHear — that take their performance to the next level, as well as why our Fall Detection and Alert feature deserves all the positive attention it's been getting. Link to full transcript
Bilal Zuberi, general partner at Lux Capital, joins host Ken Harbaugh to talk about investing in innovative technologies across industries to address some of the world's most complicated problems. Bilal has led Lux's investments in companies like Saildrone, Evolv, Applied Intuition, Ironclad, and more. He also cofounded GEO2 Technologies and serves on the Advisory Board of the Lemelson Foundation. Learn more about Lux Capital at luxcapital.com and on Twitter at @Lux_Capital. Find Bilal on Twitter at @bznotes.
This week is so full of news Keith can barely speak! We give away some Top Gun: Maverick downloads, and JARO from the band EVOLV gives us an updated intro! Plus Dan gets his revenge on Keith for all the polka distractions. Hosted by: Keith Ruckus Co-host: Dan Richardson Find us on Patreon for sponsorship opportunities: Patreon.com/5by5atthemovies Go insult Mason on Twitter @Mason_Scheer
Detroit Police are likely to increase the amount of surveillance technology they use this year. In the final episode of Tracked and Traced, producer David Leins talks with reporters Bryce Huffman (Bridge Detroit), Eli Newman (WDET) and Russ McNamara (WDET) to talk about Evolv weapons detection technology, ShotSpotter, FOIA requests, and bodycam footage. Plus, Antajuan Scott talks with organizer and poet Tawana Petty about data rights in Detroit.
Wing Foil Interview: Sam Loader with PPC Foiling is back on the Blue Planet Show Aloha friends! This is Robert Stehlik, Welcome to another episode of the blue planet show, where I interview wing foil athletes, thought leaders and designers right here in Honolulu, in my home office. And in today's show, I'm interviewing Sam loader, the owner of PPC foiling based in Auckland, New Zealand. We're talking for the second time on the boot planet show. In the first interview, we went more into his background, his business and foiling scene in New Zealand. This time we go over, what's new over the last year and all the equipment he's coming out with. We talk about the soar boards, his new wings the foil he has planned. So stay tuned. You can watch it right here on YouTube with all the good visual content, or you can just listen to it. Audio only as a podcast to search for the blue planet show and your favorite podcast app. Okay. So without further do, here is Sam loader, right? Sam, welcome to the blue planet show back to the boot planet show for the second time. How is everything going for you? Cheer, Rob, thanks for me back. Yeah, it's been it's been a while since the last show. It seemed it seems like, yeah, it was actually a lot's happened. Now it's been going, it's been going really well. It's been going really well. Been extremely busy. I've never been this busy in my life, but At the end of the day, at least we're at least I'm designing, foils something that we love. And so yeah, it's just been pretty full on since so much has happened since last interview that then we it's it's crazy yeah, so hence why the catch up yeah. So it's, it is great to catch up again and like for anyone listening if you haven't watched the first show, if you're interested in, at Sam's background and so on, just watch that one, we're gonna talk more about your business, your equipment just what we've learned over the last year with what's just changed what's in the coming up in the future. And so on. That's what I wanted to discuss with you mostly. And I have a few questions also from Dan and a few other guys in New Zealand. So I'll try to get to those as. And gonna try to keep it in within an hour or so if we can, but we'll see. Will you call me up on my birthday? So you a bit of be worth it, Rob? Happy birthday. Yeah. I hope you, are you taking the day off after this? I know it's morning time for you in Auckland, right? Yeah. Honestly, I want to take the day off and I want to say I am, but I'm probably not. I'm probably just gonna do some emails. Probably gonna cover the shop a wee bit. We've got the guys coming in the afternoon. I think Josh is coming in and but yeah, later on, I'll chill out. We'll go out for dinner, stuff like that. Pretty cold in New Zealand now. Yeah. It's winter time for you. Yeah it's dropped a lot. It's certainly not summer anymore, but it's, there's still breeze, so there's still good conditions for testing. And by drop, it's only dropped to about a three, two wetsuit, so it's it's not too bad down south has got some snow, so we've gotta go down there a little later. We, the skis up maybe take a win to the mountain, I always wanted to do that, so yeah. So I'm sure you have a lot of people coming into your shop asking for that are beginners just getting into it. So I, I just wanted to always start the show with some tips for newbies people getting into the sport beginners, what do you tell people? What, what are some tips for people getting into the sport? Yeah, since, I don't know how long it's been since it started, but. I think right now, because there's so much information out there. Like when someone walks in the store, we, we just, my game plan is to try and simplify the whole process. So it's quite, it's overwhelming. When you look around, you can see Royal boards, wings, and people just go, whoa, where do I start? But we've written down like a, the board, the wing really simple, we've actually got some super high volume boards, like one 30 S and stuff. We're doing like a bit of a trade and deal at the moment, so they can buy a bigger board and then they can progress on that for around six months. And then we can switch them out to a board that they're gonna, have for a longer period of time. And then we'll recirculate those bigger boards. It's maybe a bit of a stuff up on my part by having too many big boards in production so we're just making the opportunity to yeah. To it's just in favor of the New Zealand customer, to make their learning experience a a little quicker. And then yeah, I think when you get the w we've got three, four brands in the shop and then we just, it comes down to a little bit of budget and a little bit of, what the customer wants to spend. So it's. Yeah I think so what volume, like for a beginner, like getting into, do you do you put, send them right out on a floorboard? Do you tell 'em to use a windsurf board first with a dagger board? Or like what and then from the first board, like what kind of volume do you recommend for beginners? Usually? If it's like the one board, I would just say 20, 20 liters above body weight. But we've got Ellen down here at the lake. He's doing lessons and cuz we've got these high volume boards, like 1, 1 30 S and one 40 S we, they can just jump on those. Even if the ad kg they're gonna be super buoyant, they're gonna learn the wing probably quicker than being on like a hundred liter board. And then they can just come back and switch that board out. But I think now it's 20, 20, 30 liters, maybe about body weight. I think the whole trend's obviously coming down boards are getting smaller. Yeah, I think the 50 to the eighties, the kind of the common sizes actually most of mine went all around the world and didn't come here. So I ran out but yeah, it's I Def I definitely think the whole process for the new guy coming into sport, new girl, come into the sport. It can be simplified a lot, they don't have to have, three wings, three foils two boards. It can be, down to one of each and then they progress and then they come in and get some feedback. Yeah. You want, you wanna be able to get people on going without spending too much money too? Yeah, I always, exactly the main thing I've just noticed people just getting too smaller board, too smaller foil. If you increase those two factors, then the. Process is just gonna be so much easier and so much more fun. And then in terms of learning you said there's somebody doing lessons on a lake kind of smooth water. Like any recommendations you have for the location and then any tips for technique or getting started? Yeah. Yeah. We're pretty lucky with the shop here. We've five minutes down the road. We've got this freshwater lake and Alan operates down here. It's not ti obviously, so he can be there at any time. So flat water it, there are no waves, so it's really stable. So it's really easy to get going on each side. And then we've got the bays, we've got fun pro coast with manly and all these sort of sheltered bays, which get, in like a west to a. Right around to south sort of Southeast. So you've always got that kind of flat water with those winds. So I would just say, just try and stick to the flat water with wind, if you don't have access to a boat. And maybe even just grab a wing, jump on a skateboard or something. We're doing these little skateboard, you don't have to go on the water straight away. You can grab a wing, jump on the land, go to a big ASALT, concrete area and just get the feel for the wing. I reckon that's been a cool thing. A lot of people are actually getting skateboards lately. So we're getting these little what have we got on the shop? These slide carvers and yeah, they're selling pretty well with the wing. Which is pretty cool. Nice. Yeah. That's a great way to learn as well. All right. And then terms of the, like I know during the pandemic, probably a lot of people got into a sport. I know here in Hawaii, like it was, there was like booming and we never had enough inventory like last couple years, but then it seems to tr be transitioning where the demand's kind of slowing down a little bit or the growth seems to be slowing on. Do you and here in Hawaii anyways, are you experiencing the same thing in New Zealand? Yeah. Yeah. It was funny, couldn't, could it get enough stock? Couldn't get it in time. It was just frustrating at the time I remember. And then it all arrived at once and , we did, we were just like full and then it the demand dropped off at the same time. So it was funny, but we actually had a seriously busy summer last summer. I was actually really surprised. It was extremely busy. We went through everything and yeah, at the pandemic, there was a massive demand for gear, but which did drop off, I don't know, it just spiked, but then it dropped off and now it's flattened out but I'm still seeing new B newbies coming into the sport, which is cool. Yeah, so actually speaking of the pandemic, so it I know in New Zealand, you pretty much had no cases for a long time and you were able to keep COVID out of New Zealand, but seems like recently, it's you guys have COVID too now, right in New Zealand and it's like more prevalent or. Yeah, I think it's, everybody's just getting it really . Have you gotten COVID yet? Oh yeah. I've had it. And then we've got, we've got like a bit of a social win group developing, good friends and, one of them each weeks dropping down with it. But, it's that majority is just like a little cold and then that bitter in a week, and most people are vaccinated by now. So it's not as bad as was early on. Yeah. And no more shutdowns. Is that, do you still have shutdowns or like what are no nothing like that. Kind of wish we, I shouldn't say it wish we did click it. Click and collect. Collect was working out pretty well getting on the water but yeah, no we haven't had the shutdowns. I think the government just realizes everybody's gonna get this and and most will get better and yeah, move on and yeah, just get back in the water. I, after I got it, I just got in the water as soon as I could and made sure I flushed out the salt water and yeah. Yeah. It's it's, it's not as bad as we think it is. I think we need to just yeah, carry on. Yeah. It depends on the person too. Like I've had ki I had a, kind of a cough for a long time that didn't go away, which is really frustrating, but but yeah, the, oh, you hit it. You, yeah, I had it like in December and then it took me like several months to get over the coughing, like it wasn't that bad the COVID itself, but it had this. Tickling in my throat and I kept having, like having a coughing thing going on. I'm too. I'm too weak. If I cough, just sorry about that, but no, it's fine. No, it's getting better. I honestly feel much better after wing foiling, honestly. All I can remember every, everybody in the world, if you get COVID take up wing foiling, cuz it'll get you better quicker. Yeah. This salt water flushing helps. Yeah. But tell us a little bit about the foiling scene in Auckland and New Zealand. Like what, are, is there certain spots where everyone goes is it pretty busy and like how big is it compared to other water sports and stuff like that? I'm curious. Yeah. It's funny. Cuz it's I'm noticing like it's just foiling, winging was the thing now it's I'm noticing all these little categories are emerging and the wing has allowed people to get into toe or, or pump or wake or, we're even starting some races here at Auckland, which getting pretty popular. Down winding, there's a bunch of guys that I downwind with every now and then it's, I'm actually loving it. It's it's, I don't know, kind an endless wave for an hour and a half. So we do it from, it depends where we do it. So we have a couple of spots they're about 20 K maybe. And now we're just thinking, do we need the wing? Maybe we'll just drop the wing and get, maybe get a pedal and just see if we can do it without the wing. I know my friend, Jason my friend who I met down winding one day I was just going past him the other day and just, I just threw in my wing and he grabbed it. I just said, just grab my wing. And then I just keep down winding, like just without it. And, just to be without a wing and just have your vision open right up is pretty awesome. No, I think like the wing has definitely helped, like all these separate foil categories emerge and grow and people probably wouldn't have the confidence to do that if the wing hadn't come along. So it's pretty awesome like that, I think. Yeah. And it seems like the whole down wind equipment improved a lot too. Like you, you can get BOS out that are more narrow, faster, a little bit longer for down wind foiling, on a scent with a paddle. Cuz when I started, I was just using my regular. Stand up surfing board, which was pretty short and wide, but it's really not ideal for catching bumps. And it was definitely hard work to even just get a bump and get up on the foil, and then by the time I got up on foil, I was so exhausted. that I couldn't stay on very long usually, but yeah, I think I definitely want to get into that again, as. Yeah. So you're you, I I know, Hawaii obviously is you're the leaders of the down winding side of things. You've got some pretty, pretty leading shapers brands there, which we all look at, but is that kind of emerging over there? Just the downwind side of things. Oh yeah. There's a pretty big crew here that does the downwind foiling. There's yeah. A bunch of guys, they call themselves Voyager. They go on pro boards. Actually they catch a breaking wave and then pump out and then do downloaders on prone boards, but if they fall in, they're not able to get back up again front, in the bumps, they need to paddle into the surf zone and then catch another one. But there's also quite a few guys doing it with Santa paddle boards. And I want to get back. That's how we got into winging. Derek and my friend, Jeff, we were just down winding on Santa foil boards. And then when the wings came on and we're like, oh, let's try that. And then it was just so much easier, yeah. It's nice having the backup of a wing. And like you were, we were considering like doing the whole deflate thing. We've got these little mini travel pumps that we can. Take out and do that. But I think I think the goal now is just I have designed a downwind board we, yeah, we'll just start seeing if we can do it on those. It's gonna, I think it's gonna be a bit of a learning curve, but a fun one. It's like the challenge of the wing, and I don't think we're gonna, it's not like we're gonna ditch winging. It's just like another. That we're gonna be doing, in the right condition. To me, it's just yeah. Without the wing, these things just probably wouldn't have emerged so fast. I don't know if we would've been thinking like this, but yeah. Yeah. If anyone wants to get into downward filing James Casey has a great podcast and goes into a lot of detail on, how to do it and like what, how to get into it and stuff like that, which is I think really good. He's very passionate about it. He's a bit of a freak he's yeah, definitely watching him and learning quite a bit. A lot of us here watching his spot, his YouTube videos and stuff like that. I was just wondering, are you on a, are you on a mobile computer? Can you give us a little tour of your shop? Can you walk around a little bit or is it like a desktop or something? Oh, it's good. Yeah. I've actually, yeah. Give us a little tour of what I blocked. It's a small shop. I blocked the front door with the w so no, see, yeah. Welcome. What are the foils you have it looked, I just saw some axis. What are those stab foils? We've got a few it's scattered everywhere at the moment. So yeah, we've got some access. We've got some sub, we've got some, we've got some lift and then, yeah, just a big bunch of boards here and that's it. Yeah. Wow. So you basically, every pretty much everything in your store is foiling or wing, foiling related cuz I, I know you originally you started as a standup paddle brand. And, but seems like you pretty much transitioned to all foil stuff. Yeah, I've got some stops just sitting down the back kind of collecting dust, but yeah, hopefully someone comes along and people come in and do that. But I, I still thinks surf and it's pretty cool sport, so hopefully it doesn't fade away to nothing, but yeah it's definitely a win specific shop. I, we are the only win specific shop, the other shops. They do a bit of everything. Even wet suits, we gotta approach the other day. Not I'm like, oh, I don't know if I wanna sell wet suits. It's just gonna, it's just gonna complicate things. But we down the street called Barry's point road, it's like kind of the street for toys. There are three other sort of surf. There's backdoor, there's another one up the road. There's one next to us and they all sell that sort of stuff. So yeah, the shop's gonna, we're gonna get surfboards, just fun boards in the summer. I think there's a bit of a market it's emerged, so that's gonna be cool. Just bright, fun boards and stuff like that. But yeah we're pretty much full wing specific and yeah really specialized in it. Just feel and everybody here, wings who works here, so it's pretty cool. We've got some really talented wing forwarders that are working here too. Yeah. Right on. So I wanted to talk a little bit about your the soar boards. Like we recently got those in stock and just share the yeah. We it took a long time for the, for us to get them. I think it took six months or something to shipping to from Vietnam to Hawaii. It took quite a while. But but we do have them in stock now and I've been testing it. I have the one right behind me here. And and yeah I just wanna talk a little bit about the boards and get your have you talk a little bit about them? Yeah, absolutely. Tell us a little bit about the whole design thing and yeah, actually I have a little video too, so I did wanna share that. Let me Go to that, but yeah. Tell us a little bit about the design and everything and I'll just play this video in the background a little bit. Yeah. Cool. So this is this is basically the saw is I guess evolution from the glide, which is our, which was our first kind of wing, specific board that we did that I designed. So this is quite a small size. This is on the 34th, just so you can see it. The popular sizes are the 50, 50 liter up 50 to 90 liter boards. I've actually got 10 sizes. Now I just chucked in all these extra sizes to fill the gaps. I don't think there's any downside of having too many sizes now between sort of 30, hundred liters. So yeah, the whole design behind the sport and the change was basically just. Flattening the tail and just losing all kind of that be that we had on the glide. And just keeping the board really flat through here. And I always just want to keep that kind of surf look of our boards with the nose. I don't know, to me, it just feels you're still on a surfboard. You've still got that kind of like responsive kind of surfboard of feel. I don't know. I know a lot of boards are going square, but trying to keep the outline surfboard, wing board as much as I can. And then just a little concave in the deck. But the main unique kind of factor with these sports and we haven't really gone over it. That much is a construction. Yeah. So tell us a bit about the construction. Yeah. So they're made in, they made in Vietnam. They made in one of, probably one of the leading factories in the world. So each board actually has their own specific mold. So each size, each model has a mold. It's Amania mold. So the cause basically formed in that mold. And it's, it forms a perfect core, like CNC, you get a little bit of aeration, a little bit of non-perfect kind of feel finish or whatever. So you get a really perfect core. And then after you've got that core, the whole board's basically wrapped in PVC. A, about a milk of HD and then the whole carbon out there, and it gives you this kind like I, if you have you squeezed them, kindy, concrete feel even though super light. So it really, like more, I think wing foiling, like really pushing boards and putting a lot of stresses on boards. We've seen like tracks coming out. We've seen, things happen to other boards, but it's funny cuz this construction process has meant that. We haven't really, we haven't had any issues. We haven't had any warranties, we haven't had anything. So it's been cool that. We can like confidently just sell a board, which is gonna last, and I think that's, when I was younger, I used to buy surfboards. I used to get just over the fact that they're just soften up or break down after a while. But even though these are double the price for manufacturing they, that they'll last forever. That just yeah. I was gonna share this video and maybe I can talk a little bit about my impressions of the board too. Yeah. I, the one I tested that's beyond me, that's the 83 liter model, which it's actually a little bit bigger than the one I used and I used like a Mount on my strut of my wing. Yeah. But yeah, so the board is a little bit bigger and wider than the one I was used to, but it felt really nice. And on, on a lighter wind day, Definitely makes it a lot easier to get going when you have that more stable board, and then also I really like the concave shape that it, when you're kneeling on the board, it just kinda feels real solid. Like you can of almost that, that I guess that concave deck, it feels like you can almost push your knees against it on the side. So it makes it feel nice and stable. So that's something I noticed that for getting up on foil, it was, it felt really good for that. I actually, I wanted to ask you why you like I know on your original boards, you had like longer fin boxes, but then on this one, on the store boards, you just have the regular size us boxes, right? Yeah. So the long, yeah, the, there was nothing against the long boxes, but they just add. Quite a bit of weight that we didn't want, when you have a long box, the whole thing's HD it's, top to bottom deck to the base. So it just added unnecessary weight. I felt we could just position the box in the right spot after testing a lot of different sizes and just get it in the right spot. And we tested a lot of different four brands and they all worked in that spot. So I don't know, yeah. Reducing the weight was just Yeah. The main factor on that one. I've gone. I I feel like the regular size boxes are fine. Yeah, but yeah, this was wondering if you, yeah. Why what you're thinking was on the, it was just to wait for honestly, when I think people are getting more CRI like kind of not picky, but they can be right. It's a lot of money to invest in a board. And yeah, a light, a Lightboard is something that people look for. It's nice to have a Lightboard under your feet and, if you can make it light and strong, I think it's just a winning combo. So yeah I'm, I'm glad you said that about the concave, because it, although it gives you quite a kind of thick looking rail, it, when you're in it, you feel a little, I think, a little more locked in just being a little closer to the foil. So that's cool that you notice that. Yeah, that definitely. And then also having that flat tail, for Bo and the Y tail, it feels very stable because it is so wide in the tail as well. And then just having a flat bottom definitely helps especially I'm using a more high aspect foil now and which you can't really pop it up at a steep angle. You just have to slowly ramp it up. And for that kind, for those kind of foils, especially I think having any kind of kick in the tail doesn't really help much, cuz you wanna just go start it more flat and slowly come up instead of popping up the foil, so I've noticed that for kind of more high aspect flows that shape definitely seems to work well, you. Yeah, it's almost like the sport is like a simple version. The, our first board, I think it was good, but it was a bit it had a lot of chime it, I think we are just maximizing the surface area. And then once, once you lift off, so you don't want, you don't want much board under your feet. So I guess the goal with designing the sport was the most stable board for the size. And I think we achieved that pretty well. So I'm stuck on these boards. I think people are gonna love them really good feedback so far. Yeah, it's cool. Right on. Yeah. And then I just wanted to ask again too, about the, your volume recommendation. You said rider weight plus 20, 20 kilograms or so And then just to be clear, like that's the weight in kilograms. So if you're like, like it's always, you have to convert it first from pounds to kilograms if you're in the us. So one or two, 2.2 pounds is one kilogram. Yeah. So you have to take your wa body weight and pounds divided by 2.2. And that gives you your weight and kilograms, and then add 20 kilograms to that. That's a pretty good weight for beginner inter intermediates. And then as you get better, you can have more, lower and lower volume, but you don't want to go low volume too early, cuz yeah. It's a lot harder to, to write a smaller board, yeah. I, even for myself, I think I'm going to increase my volume, which is which sounds weird, but I've been writing 52 liters. Is it 52? Yeah. 52 liters. Yeah, the 52. I keep forgetting the volumes, even though I designed them all. So yeah, I've been riding that one a lot. But honestly I get a little caught out on the light breeze and don't really wanna drive around with three boards in the van. I think I'm gonna chop between two. So I'm gonna use like a, the new 68 and the 82 for the light days. So yeah I wanted to go as small as possible, but did that and I, I could ride the 39 liter or whatever, but I don't know. I just, now I just wanna be comfortable. And I, if I want to if I get off the, for I'm still on a really short board, like I think, four eight is a really short board, in my opinion. You can still really carve it around and just have that volume if the wind drops or something in your session to get going. Yeah. I think that's the thing, like in lighter on lighter wind days, if you're on a really small board, you tend to then wanna basically you have to use a bigger wing or something that you have to make up for it, because you want to be able to get going. So yeah. Then you have to use a bigger wing to be able to get going on a smaller board. And that's a trade off too, cuz it's nice to have a smaller wing when you're, especially when you're on a wave or something like that. It's always a trade off, and yeah, smaller, isn't always better necessarily. I would say no. I talk, I speak to people with the windsurfing and the same thing I think happened, everyone went as of small as they could and then came back a little bit and then every, and you find your kind of comfortable volume so that, that's a thing that I've just realized in myself. So I'll just, I'll hand it on to people coming in the store or whatever. Yeah. And then in saying that. We're I've we, we are introducing a so pro, which is gonna be 53 63, 73, 83 liters. And it's just gonna be that kind of that's 23. Yeah. What is it, 23 kinda with I think there's a little bit of a need for that. Narrowish kind of board, just to give you a bit of responsiveness and as people are progressing, they're wanting a smaller board under their feet, so . Yeah. So this is basically based on the same shape, just a little bit narrower, the pro version. Okay. And if flat a deck and no concave, so I've planted the deck off, squeezed a bit more volume in and narrowed the board. And it, I think it's gonna be a cool one with the race scene. And it's just got a slightly wider. Stands. Okay. So yeah, I just wanted to mention again, we do have those, so boards in stock now here at blue planet and our website price includes free shipping in the us. So it's a pretty, pretty nice price. They're not cheap, but like you said the weight and size, the weight and strength ratio is excellent. And these are the sizes we have 34 years, 52 liters, eighty three hundred, five hundred thirty, a hundred forty four. So that's how you name the models too, by the volume, right? I think, yeah, we name them by the volume and it confuses the sh the crap out of the factory. Yeah. It's yeah I don't know. I think volumes a good indicator for a board, maybe in a shop for, for your staff and stuff, selling them for the customer. It I don't know. What do you think it's it I think it's the most important number for, like for wing board probably is the volume I would I would say, yeah, I think it's that makes sense, but of course also the width and the length and all that kind of stuff is important as well. But definitely the volume is the first thing I, I would look Yeah. So yeah, I, they are pricey, but they are around probably double what a board maybe cost in China to make. So one, once people, if they pick them up, feel them, understand the construction process and know that the board's gonna last a lot longer. And then the resale values, obviously a lot easier or higher you can justify that price. Yeah. Yeah. If only people compared to other yeah. Other brands are in that same price range too, the Armstrong. And if they're, if it's a good high quality construction, it costs some money. I always think in life, there's gotta be a reason why you pay more for something. I was listening to a pretty funny podcast last night about like threads and textiles and like sheets and the whole thread count thing is like a complete ish. Like it's not correct just saying you've got high thread count. It's the actual quality of the cotton and the weave. I think it's called Brooklyn sheets or something. It's a us based company, but it's a really interesting podcast actually. I listened to a lot of business podcasts, but that was just one of them. And I think this is, yeah I, myself I would feel, I would feel wrong selling something at a high price for no reason. So this is the reason they do cost double to make. They do have their own mold that you've gotta invest in. And yeah they are significantly lighter and stronger, I think, than a lot of boards on the market. So I'm pretty stoked went with that. Yeah. You also just sent me this picture of a new model you have coming out. You wanna mention that real quick? Oh, cool. Yeah, that, that's the link. That's the downwind board I mentioned earlier. So the link, the linking, the waves yeah. It's narrower, a lot of volume impact in To one board and obviously it's got the 16 tracks. I think with the longer board, a little bit of adjust, a little bit more adjustability is quite a good thing. I think you'll be going a little bit further forward, maybe for the downwind and stuff like that. And then you can see it's hard to see, but you've got these sort of channels up the side where the tracks are, it's obviously flat, but the channels run all the way up the board. So they almost set like fins all the way down the board. So they keep you tracking. So one, one of the things when you're paddling, the board goes side to side. So the design behind these boards that you'll track. and then that'll assist you with, popping up on the foil, cuz you're gonna be straight. You're not gonna be using your body to keep the board straight so much. So did you design this as a downwind standup foil board or for wing foiling? Downwinders downwind. Standup pedal board. Yeah, but the, I think the smaller side, 90, 91 liters. So it could be a bit of a crossover. But yeah, ultimately designed it for Darwin stand up pedal it's a hundred percent with a pedal. Okay. I also wanted to ask you real quick on the the leash plugs. You have one that's off centered Over here. So I was just curious yeah, I'm using the off centered one to, to test it out and I guess it helps with the board not coming straight back at you. Is that what the thinking is behind that? Yeah it actually happened to me. I was just, I was about a year ago. I was wing foiling at one of our local places AWA and I came down a wave and then I just crashed really fast. Everything happened really fast. Like it does when you crash and the board just Slingshot it into my head and I got like seven stitches here, which was , which is pretty funny. And then it was it's actually Josh, a guy that Josh Armit, who works in the shop. He is one of my team riders and he actually, I'm not gonna claim this. He suggested just why don't you just offset a li So it, so the fall just grabs and doesn't come straight back at your head. So I did. So there is a reason why that thing is offset. And when you're going super fast, if you do have a crash like Josh, Armit doing 32 knots sometimes, and you have a crash, it is quite nice to not have that board slinging at your yeah. It's attached, especially if you have a shorter leash, I guess Yeah, exactly. I don't think Josh actually uses a leash when he does his speed runs, which is a good idea. Oh, okay. all right, I'm gonna, I'm gonna give you a couple questions that Dan Regan sent to me. So first of all, he said pro in terms of product marketing, as an example we both sell each other's products. So you have some boot planet products in your shop. I sell your products in my shop. Yeah. And you have your alien. Yeah. You have our alien wings and some of the boards in your shop and so on. And you both have the same issue. The boards are not known in Hawaii and the alien wings are not well known in New Zealand. It's an interesting challenge. Just, can you talk a little about that and like how. Yeah. The challenge of selling something that people are not as familiar with. How do you do that? Yeah. Yeah. Yeah, it's a good point. Familiarity generally helps us sell pretty, for a shot, that it's if it's like anything, if you focus on it and you spend a bit of time out there on it and you talk to people at the beach, I know Dan he's always at the beach, he's always out there winging he's in coy, which is pretty cool, cuz it's a different part of Auckland. So I mean he's out there all the time. We've got them in the shop. I'm about to start riding them and I, I'm looking at them and I'm going they look really cool for down windows cuz they've got their Dhara I know they're gonna fly flat. I can just tell by looking at them. So yeah we're, we've actually minimized our wings to actually we only sell at the moment. Your wing and our wing in the shop. And I know that kind of sounds a little biased, but there's just been a lot of wings been bought into New Zealand. So we've just simplified it a lot. So yeah, I think I'm loving the big window and your wing. I was gonna ask you why did you actually call it the alien? What did you see a UFR when you were away? Like I, when I just saw some video of me using it it looks I thought it looked a little bit like the head of an alien with the funky oval eyes, but the, those windows, cuz originally I had one prototypes with the window and without a window. Yeah. And and I found actually the windows. If anything, I actually liked the way it worked better with the windows for some reason, I think maybe because the location and having maybe a little bit more stretch right there where the windows are actually helps with the profile of the wing. Maybe I don't know why, but it felt really good. The one with the, sorry, go ahead. People commented. They've seen it in the shot and they've just gone. Oh my gosh. I can see everything. I think it's really cool. And the wind, the wing feels really clean. I reckon it's gonna be, yeah, it's gonna do really well. Yeah. It has a nice profile. The yeah, it has like a really stiff lot of tension in the wing itself, like pretension. Yeah. I noticed it's a lot thicker than ours through here through the hole. So pretty a pretty beefed up wig. Yeah. Rigid frame. So on. Yeah. Yeah. Oh, that's cool. That's the idea behind it. But yeah. Let's talk a little bit about about your new wing design. So what's what's new on your wings? The main thing with our wing was getting it a little lighter. So we just we rearranged the whole panel layout to just simplify it. We played around with the, I don't know if I spoke about that last time. It was probably after, but we actually, we tested a hundred percent different panels. And then we landed on just using these panels, Chuck it in here, because these are the panels, which take the load. You actually, yeah, you just avoid a lot of stretch through here with the, it seems like that's always where the wing tends to wrinkle. I get wrinkles when it's powered up. So yeah, I could see that. Yeah. The wing itself the wing tips, we pulled them in a little bit. Some people were complaining with the surge. It was a little bit spany so we pulled the tips in changed the panel layout, different windows, and the slide changed the handle positions as well, a little bit just to balance it out. But yeah, it's honestly pretty similar. It's pretty similar field but it is a lot different at the same time. So I think ultimately the canopy might last a bit longer having this play. And then in terms of the play you said you tried the whole wing and like rein has that one wing. That's all XLY. And but what was your experience with that and why didn't you go full XLY on the wings? Like what was the downside of it? I just didn't like the weight of it. And I just, it, it's super powerful. There's no doubt about that. But I think to me personally, it was just to a point where it was almost too powerful and it was just a bit too kind of jerky or whatever. And I think with wings, just weight is a big one. We're seeing it with new materials and stuff emerging on the market, bringing the weight down and, these materials are super expensive. I think a lot of brands are maybe fighting for them at the moment, but yeah I just wanted to keep the weight down while having a powerful win. If I think if you, for the smaller sizes, you're gonna be on a lot of winds, the weight's taken away with the wind, but then the biggest sizes, you're always gonna feel that weight. I think, especially with anyone learning, if you can. If it's, if you don't feel as much wing, it's gonna be a it's to handle the wing, it's gonna be a lot easier. See it's a tough one. It's a tough one when you're designing these things. Yeah. Yeah. It's always, it's always a compromise between different things, right? Yeah. But Dan's asking here, where do you see wing tech going? And are we going to see wings becoming more genre specific now that racing and freestyles freestyles seem to be diverging more? Are we going to see wings designed specifically for high speed versus more freestyle free riding? I think so. Yeah. I always wanted to do a carbon laminate wing the Mo cells, they have like a. Full carbon laminate, probably shouldn't say on here, given away my idea anyway I, but look it's not gonna be a big part of the market. You, I might make 10. We were gonna, we were talking about it last year, doing a full carbon laminate wing. The wings' probably gonna retail for $5,000. It's not a, it's certainly not a recreational wing. It's a performance wing and it's yeah, it, yeah. You'll use it racing, but then I don't know. I think wings, we're still at the stage where it's Rick and they do stretch. They do, they, they have a lifespan. Yeah. I think we'll see some, like the thing is, I don't think we haven't seen huge changes in the last two years. They're still inflatable. Most brands are still using the same canopy material. Some brands are using different Decron substitutes. And I mean that's alter and obviously rigid handles but we haven't, I don't think we've seen massive developments yet, to be honest. I think I might have mentioned last time, we'd see a rigid w with a, carbon frame, but we haven't really seen that yet. And I think Kylie needed a video, yeah. With the rigid wing. Yeah. Mean, it seems like obviously it would have less drag if you have a smaller leading edge diameter. But I dunno if it's yeah. Yeah. I just, I feel like there's still a, I think inflatables, it's the way this, the way they are, the way they can pack down the way you can travel with them. The way there aren't too many moving parts. It's like they're actually a pretty genius design so I don't know. I isn't that maybe that's just saying, they are a genius design they're ahead of themselves. That's why they haven't progressed that much. I think they're getting cleaner. They're getting lighter. They're more balanced. All these things are like awesome. Cause that's where they need to go. For pure enjoyment, feeling something balanced is amazing. But, yeah I don't know if we're gonna see like a lot of rigid wings out there sold to, especially newbies coming into sports. Probably not a good thing. Having anything hard on your wing actually, when you, for sure. Yeah, definitely not for entry level, but I could see it becoming more specialized where people just like trying to milk every little bit of speed out of their equipment. I was talking to Alan ADE about they have like race the summer racing now, Maui and and he is talking about the foils they use and the boards and wings everything's optimized for speed, but its a different. Like you said, I, that was that was pretty cool to see that we actually, yeah, we've got some races of our own developing here in Auckland up at manly yacht club. And it's pretty cool guys, like Russell COO through, out there on the boat, like he's a bit of a legend sailor, so he's out there of watching us they're gold medalist, wind. Surfacers doing these races. There are surfers coming in, obviously I'm a surf, so there are all these different kind of backgrounds coming into these into racing and yeah, they're certainly pushing things, but yeah, I think the whole the most developing part of the sport's probably been the foil in my opinion so far. Yeah. Quickly helping out of the school. The other thing I wanted to ask you about is this the shim, like we, we sell these shims too, and they're super convenient because you can slide it in without removing the foil completely or you have, you can put the foil on and then just slide the shim in and as like a one degree tilt. So can you talk a little bit about what your thoughts behind that and oh, you got one right there, so I'm gonna stop this screen sharing. You can show it and talk a little bit about it and how it works and what how you use it. Yeah. Okay. The shim it's important to note that it's nothing to do with the foil. It's just the pitch of the. I don't want to confuse any everybody, so it's nothing to do with the foil, the foils shimmed out with towel shims. So we're not changing anything to do with the foil. All we're doing is changing the angle of attack of the board. So some people actually a writer, Adam Bennetts he flips it round and puts it at the back of his board. He likes that feel that it gives him to his foil. Most writers just slide it in at the front of the board and it noses up the board a little bit. So it's just basically gonna give you a little bit of added front foot pressure. Or it's gonna just, the boards now are gonna be like that a little bit. So when you touch down, you're just gonna pop up instead of maybe touching down and nose diving or whatever, it's. It's just a feel thing. Not, our boards don't have to have it. I ride our boards without it. I ride it with it. I prefer it with now. All the time. I'm just used to it. It's just that it just gives you like a nice kind of front foot pressure. I think it's gonna be pretty, pretty good for racing. It speeds too. Just getting the board angled just up a little bit. So you can just push down a bit harder when you wind up at certain speeds. So go, yeah. This is molded, so it's not 3d printed. There's a few 3d printed ones on the market. We tried that they break. So this can get hammered. There's actually quite a bit of pressure. That's loaded on these, but the bolts and the foil. And you can use it. You can slide it up and down, so you don't have to use the whole one degree. You can go to 0.5 or yeah, no, totally. I think, and it's amazing how much that one degree of difference. You can definitely feel it. And I think where it really makes a difference if you. Or if you see a video of yourself and you're flying at high speeds and the noses angle downwards a little bit at, you gotta push the nose downward a little bit to keep the foil from over foiling basically. Then that means if you do get close and your nose kind of touches down a little bit, that you get like a really rapid deceleration and especially for like toe foiling or something like that high speeds, you never want the nose to be pointing downwards when you're going fast. So I think that's where that Chi and sh shimming it. So the nose is up a little bit is really helpful for that, cuz yeah, like you said, when you touch down at high speed it's much easier to recover from it when your nose is pointed up a little bit versus downwards. And then, but I've also had people say that when they put it on the backside to. Give the foil a bit more angle. Because it does increase the angle of the front wing by one degree as well when you're not foiling, so it does help at the takeoff speed is, it's a little bit easier to take off. You got like more built in angle of attack to take off. And when you do shim it when you put it in the front, you do have to make up for that by putting maybe a little bit more weight on the tail to lift off. I think, yeah. And it does make a little bit of, it has a little bit of effect on the foil too. These are just little toe boards, but it's because the board's so short it's, I've been using it a lot with Tofor and I've been getting more and more into Tofor then lately with the jet ski. Yeah. But there's not a lot of boards having the Shem just. You're going a bit faster too. So it's it gives you a little bit more kind of confidence when get into a critical turn. You've got the nose up and yeah. Just, I don't know, feels good, but yeah, I'm loving, really loving my TOEFL lately. Just the speed of it and just, yeah, we've been heading down to Ragland quite a bit and other places and towing places where nobody is and it's just been pretty incredible. So that's been cool. Awesome. Yeah. So what like for you to get really big waves, like what small directions do you do you need. So for Ragland, as it's on the west coast of New Zealand, we need just really big sort of south Southwest, west swells. Anything over sort of four meters produces about a double or triple overhead wave. Not like your swell not that big ocean swell that you guys get, but we get some pretty solid swells. So a friend of mine, and those are usually in your winter time, when it's winter, that's when the Southwest release are probably big. Or yeah. It's yeah, it is more winter, but it's been all over the place lately. I don't know what's going on. We actually had some pretty good swells over the summer down there. But yeah, U usually we have winter, we haven't had a cyclone on the east side of the new Zealand's kind of Usually pretty small compared to the west. No, Ragland's good. It's got a boat ramp it's safe and yeah, hitting out there quite a bit with a mate Daniel. No, it's been good. We're both learning a lot of stuff. And yeah, the crucial thing with towing is having a good tow partner. So someone you can trust and have fun with and talk about gear and, mix it up and, yeah, it's good. Yeah, definitely. And you want someone that's like my friend, Jeff Chan, you just like under pressure, he's like super calm and never gets freaked out or, it's always oh, it's okay. There's a huge wave coming at the ski stall or whatever. He's oh, don't worry. We'll get it going again. and then, and that's how you figure it out, but. Yeah, if you freak out, that does never helps, right? oh, absolutely. You, yeah. You can never be too safe or too calm in the ocean and yeah, no, it's yeah. Cool. Calm and collected is key . Yeah. So in terms of wing filing, are you working on any new moves or like what what are you, what any goals for your, for yourself or like progressing. I've honestly, I've been working, I've been working so hard lately on new products and new things. And just getting even like accessories, like a vrap and these things take so much time. So I've been relying on our team riders around here to do the moves and the speed runs and the back flips and the wave riding for me. Yeah, it's yeah, I think since since the pandemic or whatever, it's been just really crucial to be really. Closer than ever to your factory or to your, your, designer, factory, whatever. We have a new wing designer now. So we're working on the new wing, but that's gonna be 20 late, 20, 23 new models. I think we're just gonna, we're gonna I think, slow things down, do things that kind of make more sense, release them in a kind of a timely manner. I think I, I don't know for me to me, a lot of companies are releasing things, a little, like little too fast. And I wanna slow things down and make it, make it really make sense when you're release something. Yeah, that's been nice thing. No, I agree with that. Just as an example, like Jimmy Lewis his boards don't really change. Like he doesn't really have a season, it's he just has his board models and they're available. And it helps retailers too, because they don't just, you don't have to discount it after a year, because it's still the same model for next year. Yeah, if you, like in unlike other brands, like star wars, for example, they always have a new season. Everything changes, all new colors and sizes and shapes and whatever. And then all the old stuff is considered obsolete or whatever, so then you have to discount it. And and it's really not obsolete and, they, and they always say it's way better, but how mu how much can you improve it every year? 30 years, so yeah. Exactly. So something to me has, if it's way better than why is it way better? What have you done? What, how's it different? Yeah, a hundred percent and yeah, it's every retailer's nightmare to have a sale all the time. And yeah. I don't know. I think because the sports it's, we're still in the early days, I think. Like it's rushed your head really quickly with development, but I think we're still in the early days, I think we're gonna still see a lot of new people come into the sport. And we are getting creative here in the shop this summer, figuring out how we're gonna, target more kind of mainstream maybe lines of media to get new people into the sport. Our wings are gonna be available on a air New Zealand air airports website. So that's that's interesting because a lot of people that have never heard of wing foiling are gonna see these wings and go, what is this? I think that's cool. We're gonna do a bit of a video and go around like a mall and go up to people and go, have you guys heard a wing foiling and make a bit of an. So I'll post that one up in a few months, but I think, generally when you go around like maybe a place like New Zealand or whatever, most people haven't heard of it. So it's still it's still so niche. It's still pretty small in my opinion. And it's still got a long way to go. Yeah. That's a couple of questions that Dan asked as well. Like how do you get more people into winging? I agree that was still early days for sure. know? Sure. Dan, and then also, and then the second question was how did you, how were you able to get the wings out globally for the small TV based New Zealand brand? How were you able to get, do the expand globally and how do you get, how do you do that part. Ah, don't ask me about the global question. No, no, that was, I don't know, still no. Okay. To Dan needs to come in the shop I already asked him to do jet ski lessons with me. We need to do that together. I want Dan in here a couple of days a week. So there you go, Dan. I know you've got your day job, but you would be critical to have in the shop. You're great salesman. You're great with people. And we, we talk a lot together, so we couldn't probably wouldn't get much done. Yeah. In terms of the w globally I think it was like anything, like when you listen to all these like podcasts and stuff, it's all about timing. And we just had a good wing at the right time and managed to get it around. The right people got up to south border, got a good review out. Got it. Around at least we had it around five or six key international sellers and that grew to about 30. So now we're selling into about 30 different countries. I don't know it's kind of social media is the platform. Maybe you can grow things fast than what you could have in the past. You can, you can come out with great videos and photos and content. And I think it, if you do it right, you can get that kind of exposure. And someone in, Singapore rang me last week. They saw me on us on Instagram and they, now we've got someone in Singapore and it's it's cool. It's just growing like that at the moment. So yeah, we're getting about two more, two international sales a month at the moment. So nice. Yeah. Before it gets too busy, I'll probably cap it. Yeah. So I always wanted to ask you that too. What is your vision for PPC? Like how do you see it? Like in five years? Like what's your company gonna be like? And what's your vision for that? Yeah, it's seriously a good question. I've sat down with a bunch of, few people who've done a three, five year plan. And to me, cuz I'm still the sole owner of this company. Don't ask me why or how, but it, I've got to a point where it's definitely almost out outgrown me especially having the shop and the brand. And it's, it made me realize maybe I focus on one or the other, keep both have one managed, fo my, my love is product development. So to me I'll certainly focus on the brand and PBC for me is just about coming up with products, which makes sense. And like our term is optimize your forwarding experience. So every product that we design it, it needs to optimize your forwarding experience. If it doesn't, then there's no point doing it to me. I re so I really wanna, yeah, just keep slowly adding products where I see fit to just, better the experience of the rider who's foiling and whatever they're doing. These little UFO to boards are pretty, they're tiny little things, I didn't think we'd sell them. But we're selling them internationally, which is crazy. And people actually laughed at me when I was doing the downwind board. They said why are you doing that? Like down? I don't know what, such a small market, but I don't know. just, when I get onto something I just love designing things. Who knows how big paddle down winding's gonna get, but, it's there certainly, and I think people are gonna get into it and we're gonna see all these categories of foiling expand and foiling is definitely a sport where it's sticking around. It's like surfing, it's its own thing now. Surfing's still growing, I think globally, like five, 5% a year. Foiling, it's pretty cool that we're in that it's a it's its own thing. Yeah. Cool. But it sounds like you're not focused just on growth. It's more like you wanna provide cool products for the market and just relevant and have innovative designs and things like that. Yeah. It's cool. Cause I don't have anyone to answer to and it's I'm my own boss. Like you it's yeah, I a hundred percent just wanna do products. That makes sense. And that I want to do and you know that I see fit that fit into it and yeah, it's I, I think, it's funny cuz we've got boards, we've got wings, we've got, accessories, foot straps. Everything's coming in, but we don't have a foil. sorry. So yeah. So we talked about wings and boards. So let's talk about foils a little bit. You mentioned that you are working on a foil design now your own foil design, is that right? Yeah. Yeah, it's correct. It's funny cuz I've had, I've actually had a foil on file for five, five and a half years now. Like I designed a foil with the free and Christchurch five years ago. It's been on file. I just. Didn't want to make it, cuz I felt like it wouldn't compete with the top brands. So it just sat there. So yeah, lately I wasn't even gonna say on the show that I was gonna, we're gonna do a floor, but yeah, we're working on a foil. We're quite a few months into it. Working with a team of engineers in Auckland and a couple of design hydrodynamics guys in the us. So yeah we're just, we're slowly working through it and it's yeah, it's a really fun project. It's almost like I want it to be slow because it's so much fun. Yeah. And it's tricky. It's tricky because the, my expectations for myself is really high with the foil. It's gotta be good. It's gotta be able to compete with the best. And luckily I've seen every, a lot of foils on the market. I've been on them. I've seen how I've seen their weaknesses. I've seen their strands. I've seen things that annoy me even, things down to different. Tools that you need two different tools for the same foil. It's just little things like that. I think, I'm confident we can iron out and yeah, we're gonna have a good foil a hundred percent. Yeah. I found the big, one of the biggest challenges of building foil was that the con you know, having a good manufacturer to do it, and I like, and just, yeah the production issues and the manufacturing and construction issues were like almost more, yeah, like it's one thing to design a really good fo, but then to build it and have it consistently and all the specs be right. That's and that's where saying like communicating with the manufacturers and stuff it takes a lot of time and effort. And for B plant, I decided that with, for us, it's hard to. On that, with the grinds, that focus just on foils Armstrong or access that they're so focused on their foils and their foil design for me, it's just I pretty much said I'm just gonna let them do that. And I, we focus more on the boards and the wings, but yeah. I was honestly gonna, sorry. I was thinking the same thing and honestly I, we weren't gonna do a foil. I was really happy with our boards, our wings and accessories. But yeah, you're right. You start with the factory, you almost start with the factory and work backwards. Our board factory's pretty good. So our foils are gonna be main in the same factory. And I'm confident now that we can yeah, that we can develop a good foil. Like we've learned a hell of a lot about connections and, in my opinion the most crucial part of a foil is the connection. All the connection points. Foil like foils are so complicated. But then we're talking about just a few connection points. Those just have to be absolutely. Robust and, no, no weaknesses, no movement. And yeah, there's been a lot of mass talk lately, a lot of, foils high aspect, men aspect, low aspect. So yeah, it's gonna be it's gonna be an interesting process for the next year or so, but yeah, hopefully we have a fall for the next podcast. excellent. That's exciting. So let's talk a little bit about and I was gonna say too just being able to test all the different foils that you use, like D from different brands and so on. That's so helpful in designing your own too, because if you can try, I think some different manufacturers, different designers and stuff like that really helps you figure out what, what works for you and what you want in your own design. So I think sometimes like team riders or whatever that are used to only riding one foil or one manufacturer, they don't really understand like the differences between let's say between a really stiff mass and the softer mass or whatever, you don't really understand it until you try it, so you can talk about it, but unless you try it and feel it's yeah, but anyways, I like. That also is a question. Another question from Dan, the challenges of global shipping and production over the last two COVID years. How is this gonna impact our market in the coming year? Let's talk a little bit about the challenges you had in New Zealand and then how do you think it's gonna affect us in the going forward? Yeah. As shipping's increased I don't know, by 5, 5, 5 times the amount, maybe four years ago. So you gotta really think about what you're putting in that container. I think that's the main thing. So it's like, it's actually made me think, more critically about product development because of shipping costs in a roundabout way. You've got to ensure that what you put in that container or what you ship is the best thing that you can put in it. Yeah. It's so you've, for me, it's, we've just, I've just invested way more than usual in production. So production with board swings. I've just, we've just gone like four times as much as usual. So we just ensure that we've got stock on hand stock here. Yeah. When the pandemic happened, the factory in Vietnam, they shut down for four months. And that, that caused probably a delayed 12 month, 12 month delay on production. Yeah it's planning and it's just ensuring that you've got like such, the best product you can put in that container. And ensure you, we're getting a B2B system set up now on the website for our sellers, which is gonna help out a, hell of a lot. But yeah it's like a learning process, we didn't know that shipping would, I don't know. I don't know how expensive it's gonna get. Is it gonna come back? yeah, I it seems to be leveling off and I think like some of the frosty really crazy prices don't, it's come back down to more normal, but yeah, it's, I think it's just gonna be elevated cuz of the higher fuel costs and all that. I But yeah, I was gonna mention too, like those, so boards that we ordered they were ready to ship, I think in December and then we actually didn't get them until like early July, I think. Yeah. So something like that. So it took six or seven months for us to get boards from Vietnam to Hawaii, which is crazy, but yeah, that's ridiculous. I'm very frustrating. Yeah. We've got two 40 footer, 2, 2 40 footers coming to New Zealand this summer. So we have a lot of stock in New Zealand. I think the key is, a lot of brands obviously have access to, three PLS and, setting up a, the goal would be to set up three PLS in us, Europe in our busier locations. And that's probably where we'll go. So yeah, third party logistics is probably the answer. And, but they all, they also take a margin. It's just what you have. You've gotta do to get out there though, I think. And I think, I really believe in our products, so I think that's the way to go, unless you wanna order six containers and be three P , right? Yeah. But it's a difficult one. It's a diff yeah, it's a difficult one. Yeah, I keep definitely it's a challenge. The logistics is definitely a big challenge right now. Talk a little bit about hood river. You said that you're going to hood river right this summer or our summer. Yeah. I'm looking at flights now at school holidays and flights from New Zealand are like 7,000 returns. So I'm just keeping an eye on it for the next few weeks, school holidays finish in two weeks. I'll look at it after that. So we've got our, my friend George is over there. She's a, quite a well known photographer in this up sort of wing world. And she's over there now staying with, I think she's staying with Fiona and Aiden. So that's Fiona wilds and Aiden her partner. So there's a kind of a Kiwi crew over there. So yeah, I'm just looking at that river and just going, yeah. I definitely need to get in there and meet up with some people. And we've seen some of our gear over to aid and he's trying it and yeah. And then it's OB, so hopefully I make hood river and then to the, to Hawaii. And then back. Be good to catch up with you and go for a w with you and the guys. Yeah. Yeah. Awesome. I'll have to make a little video about that. That was talking my I actually spoke to my friend, Jason yesterday. I said I was, there was a some flights to Hawaii for 400 bucks. I was gonna surprise you. And I just imagine if I'd just turned up to Hawaii and, knocked on Rob store at the start of the interview. Yeah, we, it would've been kinda cool. Yeah. yeah, no, that, that would be cool. Yeah. Come visit. Are you gonna go to. Are you gonna go to hood river? Are you what plans have you got? I don't really have plans to go. Cuz I, I just went to Europe. I was in Germany for a couple weeks and then I'm also going to Florida and September. So that's I'm going to the surf expo in, in Orlando. I already had that plan and I have some friends that live there and they help me out and stuff. So it's always a fun trip for me, but I've been wanting to I lived in hood river for a summer, three four months. And I really love that place. When, back in the windsurf day, that was before I winged, before foiling was around. But I, I can see how that's such a good place, especially for down wind foiling. You got like this almost like standing waves, and and the wind blowing against the current of the river and stuff like that. It's like a perfect setup for down winding and those kind of things. So definitely wanna do that. But probably not gonna happen this year, next year. Yeah, maybe I'll yeah. Yeah. It looks like the place to kind of test gear, I think. And, looking
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In this episode we talk to Eric Neef, Co-Founder and Chief Executive Officer at Evolv Consulting Consulting on some of the ways to practice and adopt and apply the culture within a company.
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