Podcasts about Cusp

At the end of day four in Adelaide the Australians need just four more wickets to take an unassailable three-nil lead in the Ashes series. Chasing a record 435 runs to win, England are 6/207 at stumps despite 85 from Zak Crawley. Corbin Middlemas, Darren Lehmann and Jason Gillespie dissect the day's play on Grandstand at Stumps, featuring interviews with Mitchell Starc and Zak Crawley. 

Matthew Wood, director and chief scientific officer at Oxford-Harrington Rare Disease Center, discusses the state of rare disease R&D, the evolving landscape of genomics and genetic therapies, and the challenges around the biopharma industry's narrow focus on only 5-10% of rare diseases.

In today's episode of The Daily Brief, we cover 2 major stories shaping the Indian economy and global markets:00:04    Intro00:30    India's Discom Crisis12:47    The new age of trade24:09    TidbitsWe also send out a crisp and short daily newsletter for The Daily Brief. Put your email here and we'll make you smart every day: https://thedailybriefing.substack.com/Note: This content is for informational purposes only. None of the stocks, brands, or products mentioned are recommendations or endorsements.

This week's show featured some of my favourite releases of 2025 alongside some bFM bangers, new and old. Froid Dub, Jimi Tenor, Romero Bros, The CUSP, Smackos & Dim Garden and Rude Boy Rupert were just some of the artists we played. Part 2 of my 2025 faves will air next week,

Keefe's Keys: BUF vs. NE // Grab Bag/Pats OG Mike Onwenu joins the show // Clip du Jour/Crossover with WEEI Afternoon //

In this keynote, Ryan Hammett, Director of Market Intelligence & Insights at C.H. Robinson joins us to dive into 2025 surprises from spot rate volatility to shipper psychology. We also dive into the year ahead and look at important trends like US-Mexico trade, macroeconomic moves, and how to sift freight signal from the peak season noise. Keep up with Live FreightWaves Events Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices

In this keynote, Ryan Hammett, Director of Market Intelligence & Insights at C.H. Robinson joins us to dive into 2025 surprises from spot rate volatility to shipper psychology. We also dive into the year ahead and look at important trends like US-Mexico trade, macroeconomic moves, and how to sift freight signal from the peak season noise. Keep up with Live FreightWaves Events Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices

Josh continues to go through it leading up to this episode. Just before recording he BREAKS HIS GLASSES, looking for his backup sends him through an existential crisis. The Roach Reporters stacked us up with some good news articles today, mainly the takeaway is NO pranks with compressed air. Josh has Thom Brennaman's back over a new potential controversy. Write in to the show @ JoshPotterShow@gmail.com ★★★ This week's Intro Music: “A Blunt and A Joint” by ⁠⁠ @Oddtracknumbers  Outro Music: “Live From The Roach Motel (feat. Hendawg)” by Brothers  @HendawgMusic   ⁠⁠⁠⁠  ⁠ ⁠⁠⁠⁠⁠⁠⁠ ★★★ See Josh Live! ALL STAND UP LINKS CAN BE FOUND HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thejoshpotter.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ★★★ Josh Potter:

Read the article - https://incident-prevention.com/blog/safety-by-design-human-and-organizational-performance/   In this installment of the Safety by Design podcast series, host Nick sits down with Pam Tompkins, President and CEO of SET Solutions, to explore the transformative philosophy of Human and Organizational Performance (HOP). Based on her latest article in Incident Prevention magazine, Pam breaks down why traditional, compliance-based safety programs often fall short in high-risk utility environments. Listeners will discover how shifting from a "blame culture" to a "learning culture" can drastically improve safety outcomes. Pam details the five core principles of HOP, offering actionable advice on how to identify predictable "error traps," why context matters in human decision-making, and how leadership's response to failure defines an organization's future. Whether you are a frontline leader or a safety executive, this episode provides the blueprint for building a resilient system that protects employees even when mistakes happen. Keywords: Safety by Design, Human and Organizational Performance, HOP Principles, Utility Safety, Safety Culture, Pam Tompkins, Incident Prevention, Error Traps, Operational Learning.   Key Takeaways   The "Blame" Trap vs. System Design: Traditional safety often assumes employees should be perfect 100% of the time. HOP accepts that people will make mistakes and focuses on fixing the systems (procedures, equipment, pressures) that support them, rather than trying to "fix" the people. The 5 Principles of HOP: The episode outlines five foundational principles: People will make mistakes. Error-likely situations are predictable. All human actions are influenced by context. Operational upsets can be avoided. How we respond to failure matters. Identifying Error Traps: Many incidents are preceded by "error traps"—predictable conditions like fatigue (working 16+ hours), unfamiliar tasks (e.g., a mobile sub not used in a year), or unclear switching orders. Identifying these early prevents errors from becoming accidents. The Critical Role of Leadership Response: A leader's reaction to a failure determines if an organization learns or hides. Asking "Who messed up?" creates fear, while asking "What conditions led to this?" builds trust and encourages the reporting of near-misses. Learning From Daily Work: You don't have to wait for a major accident to learn. Simple habits, like a two-minute "after-action review" at the tailgate or informal learning teams, can uncover operational gaps before they cause harm. Questions & Answers   Q1: What is the biggest misconception about adopting Human and Organizational Performance (HOP) in the workplace? A: The biggest misconception is that HOP ignores accountability. In reality, HOP shifts accountability from "who is to blame" to "how do we fix the system." It acknowledges that while individuals are responsible for their actions, they often work within flawed systems that set them up for failure. As Pam Tompkins explains, you cannot fix a human being, but you can fix the pressures, tools, and procedures that influence their decisions. Q2: What are some practical examples of "error traps" that utility crews face? A: "Error traps" are specific conditions that increase the probability of a mistake. Common examples discussed in the podcast include: Fatigue: Crews working long shifts during storm restoration. Infrequent Tasks: Performing a job or using equipment (like a mobile substation) that hasn't been touched in months. Poor Documentation: Switching orders that bundle multiple critical tasks into a single step without checks and balances. Production Pressure: Implicit or explicit messages from management prioritizing speed over safety protocols. Q3: How can a team start implementing HOP principles tomorrow without a massive administrative overhaul? A: Implementation can start with a simple question. Pam suggests that frontline leaders ask their crews daily: "What part of your job is most likely to hurt someone today, and what gets in the way of doing it safely?" Additionally, shifting the post-incident conversation from discipline to curiosity—asking "Walk me through what happened" instead of "Why didn't you follow the rule?"—immediately begins to build the trust necessary for a HOP culture.   Get in contact with Pam - https://setsolutionsllc.com/   #SafetyByDesign #UtilitySafety #SafetyManagementSystem #ProactiveSafety #LeadingIndicators #WorkplaceSafety #SafetyCulture   OSHA Power Electric Standards Course -  https://ip-institute.com/osha-electric-power-standards/ Subscribe to Incident Prevention Magazine - https://incident-prevention.com/subscribe-now/ Register for the iP Utility Safety Conference & Expo - https://utilitysafetyconference.com/ ________________________________ This podcast is sponsored by T&D Powerskills. If you are looking for a comprehensive lineworker training solution, visit tdpowerskills.com today and use the exclusive podcast listener promo code IP2025 to receive a 5% discount!

Dementia is one of the world's biggest killers, and perhaps one of the biggest thieves, stealing people's loved ones even before they pass away. But progress has been made in diagnosis, treatments and tests, thanks in large part to the work of Alzheimer's Society. On this year's Day for Dementia, part of the Insurance United Against Dementia Campaign (November 27), Dr Richard Oakley of Alzheimer's Society talks to editor Simoney Kyriakou of the Society's vision. This vision is for a world where dementia no longer devastates lives, aiming for Alzheimer's disease to become a chronic condition, like diabetes or HIV, by 2050, allowing people to live a good quality of life and die with but not from the disease. Hosted on Acast. See acast.com/privacy for more information.

The US says Ukraine's on the brink of signing a peace deal with Russia. 

The US says Ukraine's on the brink of signing a peace deal with Russia. 

Hans Olsen, Coach Ron McBride & Alema Harrington Utah high school finals wrap up | A lot of talent in-state talent BYU @ Cincinnati Freshman QB has BYU close to conference title game and playoff

China has important islands of technological excellence, even dominance, but these islands exist in a sea of macroeconomic imbalances and headwinds. Xi Jinping is adamant that by focusing on technology, and other aspects of national security, China can hold sway in the global system and determine global governance. Many western economists and even some in China are not so sure, choosing to wonder if the government has the political capacity to address deep-seated economic problems.This lecture was recorded by George Magnus on the 3rd of November 2025 at Barnard's Inn Hall, London.George Magnus is a Research  Associate at the China Centre, Oxford University, and at the School of Oriental and African Studies, London, a Member of the China Foresight Forum at LSE IDEAS, and an advisory board member of the China Observatory, a non-partisan initiative at the Council on Geostrategy. The transcript and downloadable versions of the lecture are available from the Gresham College website: https://www.gresham.ac.uk/watch-now/china-economicsGresham College has offered free public lectures for over 400 years, thanks to the generosity of our supporters. There are currently over 2,500 lectures free to access. We believe that everyone should have the opportunity to learn from some of the greatest minds. To support Gresham's mission, please consider making a donation: https://gresham.ac.uk/support/Website:  https://gresham.ac.ukTwitter:  https://twitter.com/greshamcollegeFacebook: https://facebook.com/greshamcollegeInstagram: https://instagram.com/greshamcollegeSupport the show

The most alive wisdom often waits at the edge where things end. We step onto the threshold between astrology's eighth and ninth houses with Dr. Travis Elliott, a naturopath who traded protocols for presence and found his way into Asclepian dream healing, plant medicines, and the kind of listening that lets the body speak. This conversation travels from Santa Fe's Living Astrologies conference to the old temples where snakes curled at our feet, and into the myths where Asclepius learns from Chiron, Coronis vanishes into smoke, and Medusa's two vials test how far we'll go to outwit death.We talk about what happens when healthcare stops treating people like problems and starts treating symptoms as messages. Travis shares how an image can surface in the room—a felt priority that guides the next step—and how clients reclaim agency when they learn to sit with what hurts. Along the way, we unpack the eighth house as a place of composting and grief, the ninth house as the clear sky of meaning, and Ophiuchus as the healer who stands between them. We look at diurnal motion versus zodiacal motion, Telesphorus as the small herald of completion, and the moment when pushing against death breaks the order that keeps life and underworld in balance.Underneath the astrology is a simple invitation: stay with the darkness until it's done with you, then rise with meaning that is yours. If you've been craving a more soulful healthcare—one that respects intuition, the feminine, and the earth's timing—this is a map back to that remembering. Listen, share it with a friend who needs permission to slow down, and if it resonates, subscribe and leave a review so more people can find the work. *The above blurb was produced by Buzzsprout's AI.Join the Newsletter! Podcast Musician: Marlia CoeurPlease consider becoming a Patron to support the show!Go to OnTheSoulsTerms.com for more.

We've got a bunch of new economic numbers this morning. The recovery is underway. Finally. We've had false dawns before, so I'm not overcooking this, but things are moving in the right direction. Investor confidence is up for Q3. Most regions are getting a slice of the recovery action, according to Infometrics. What's most interesting is investor confidence, led by Auckland, is up quite a bit and they're not worrying so much about the dramatic headlines from Trump, etc. They're shrugging them off. And our attitudes to different types of investment are changing. The proportion of us who see owning our own home as the best investment is now at its lowest level since 2015, and young people are loving stocks. Which is no surprise - the S&P's up around 14% this year, house prices are falling or flat. Which might help explain why the mood on capital gains seems to have shifted a bit. But here's the thing with the capital gains: it will not lower house prices, it will not fix the structural deficit. It will provide tax revenue for doctors visits, sure. But can those doctors visits be delivered, or just advertised in some brochure like Kiwibuild? And to those who are enjoying success with stocks, congratulations. Your gains aren't taxed, but property is the canary in the coal mine. It's a warning of more to come. Give a politician an inch and they'll take a mile. Look at the fundamentals of it. This CGT won't fix the stuff you'd expect it to fix and still leaves the State short of revenue. So they'll eventually come for something else, and that something will be whatever's popular. See omnystudio.com/listener for privacy information.

For the Affordable Care Act, it's been one battle after another. The ongoing fight over the ACA subsidies at the center of the government shutdown are just the latest flash point in the law's 15-year history. KFF Health News' Julie Rovner joins Kimberly to break down where things stand with the ACA and whether we're on the cusp of another national healthcare debate. Plus, the other health policy changes coming under the Trump administration.Here's everything we talked about today:"The State of the Affordable Care Act" from KFF Health News"Oz: Trump administration weighing ACA subsidies extension" from The Hill "8 Things to Watch for the 2026 ACA Open Enrollment Period" from KFF "Obamacare sticker shock is more shocking in some states than others" from Politico"GOP plans to replace Obamacare have failed. Here's what lawmakers propose now." from Washington Post  We love hearing from you. Leave us a voicemail at 508-U-B-SMART or email makemesmart@marketplace.org.

For the Affordable Care Act, it's been one battle after another. The ongoing fight over the ACA subsidies at the center of the government shutdown are just the latest flash point in the law's 15-year history. KFF Health News' Julie Rovner joins Kimberly to break down where things stand with the ACA and whether we're on the cusp of another national healthcare debate. Plus, the other health policy changes coming under the Trump administration.Here's everything we talked about today:"The State of the Affordable Care Act" from KFF Health News"Oz: Trump administration weighing ACA subsidies extension" from The Hill "8 Things to Watch for the 2026 ACA Open Enrollment Period" from KFF "Obamacare sticker shock is more shocking in some states than others" from Politico"GOP plans to replace Obamacare have failed. Here's what lawmakers propose now." from Washington Post  We love hearing from you. Leave us a voicemail at 508-U-B-SMART or email makemesmart@marketplace.org.

Jim gets the new music train a-rollin' with tunes by Bar Italia and Cusp. Plus, an Eddie Cochran cover by the Stray Cats. Get with Rockin' the Suburbs on Apple Podcasts/iTunes or other podcast platforms, like audioBoom, Spotify, Google Podcasts, Amazon, iHeart, and TuneIn. Or listen at SuburbsPod.com. Please rate/review the show on Apple Podcasts and share it with your friends. Visit our website at SuburbsPod.com Email Jim & Patrick at rock@suburbspod.com Follow us on Facebook, Instagram or Threads @suburbspod If you're glad or sad or high, call the Suburban Party Line — 612-440-1984. Theme music: "Ascension Live 2024," by Quartjar. Visit quartjar.bandcamp.com

Dave Rubin of "The Rubin Report" talks to Deepak Chopra about the link between spirituality and medicine; why we are close to making 95% of diseases cureable; why we may be closer than we think to extending our healthspan to 120 years; how lifestyle and mind-body practices impact health more than genetics; why a small percentage of diseases are due to genetic mutations, but the majority can be influenced by lifestyle choices and spiritual practices; the future of gene editing, vaccines, and wellness tech; consciousness as the foundation of reality; global crises driven by a broken collective consciousness; using AI to build communities centered on peace, compassion, and personal growth; rejecting the "guru" label and encouraging self-awareness; and much more. Check out the NEW RUBIN REPORT MERCH here: https://daverubin.store/

On today's episode of Vinyl Fridays Brandon & AP Lindsay welcome the founding members of the fabulous Chicago band Babe Report. They discuss the formation of the band, their early musical projects, Ben regales us with tales of growing up in Rockford, and Brandon tries to compare flutes to octopuses. Then they listen to records by Prewn, The Bats, Cusp, Jane Pow and more! Babe Report Links: Bandcamp: https://babereportchicago.bandcamp.com/ Instagram: https://www.instagram.com/babereport_theband/ TikTok: https://www.tiktok.com/@babe.report -----------------------------------------------------------------Bed music: Apache by Jorgan Ingmann Apache 65' by Davie Allan & The Arrows Biradio.libsyn.com Instagram: @birp60406 Facebook: @blueislandradio TikTok @birp60406

Hour 3 of the Big Show with George Rusic & Matt Rose is on demand! To kick off the hour the guys are joined by Kevin Barker! Barker and the guys discuss all things Game 5 of the World Series as the Blue Jays are now just one win from capturing the title.(25:17) Later on, the guys give their picks for week 9 in the NFL.The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the position of Rogers Media Inc. or any affiliate. Get full Flames games and great shows like Quick 60: The Stamps Show, Wranglers Watch and more ON DEMAND.

For more information about this group, please visit their website at reformationboise.com. Every weekday at 3:30 am and 7:30 am you can listen to The Gospel for Life on KSPD 94.5 FM and 790 AM Boise's Solid Talk in the Treasure Valley, Idaho, USA. If you have a question, comment, or even a topic suggestion for the Pastors, you can email them. Phone: (208) 991-3526E-mail: thegospelforlifeidaho@gmail.comPodcast website: https://www.790kspd.com/gospel-for-life/

Almost there … Elena Rybakina booked her spot in the WTA Finals and dipped immediately (extremely injured). Basel saw three of its four quarterfinals end with a retirement. Naturally, the ATP decided this was the perfect time to announce an imminent 10th Masters 1000 tournament, in Saudi Arabia, which will require the shuttering of five current ATP tournaments. Elsewhere, Marta Kostyuk decides it's not sour grapes, it's testosterone; and Jannik Sinner gets torched by the Italian consumer protection agency for taking un pisolino after leading his country to two straight Davis Cup titles. 2:50 À propos of nothing, Kostyuk dabbles in transvestigation  15:00 Jannik might lose his honorary citizenship to the city of Turin, guys 17:00 The ATP cusp boys + Fonseca  22:55 Ale-ale-jandro  24:00 Are people born with cramps or are cramps thrust upon them? 26:40 Rybakina, Bencic, Li 32:10 Saudi Arabia gets a Masters tournament 36:00 Next up in tennis and on TBS

Wall Street keeps moving higher.

Markets are close to records.

Second Baptist Church - Houston, TX | The book of Deuteronomy opens as the people of God arrive at the end of their 40-year-long journey in the wilderness, and now reside along the border of Moab and the edge of the Jordan River: right on the cusp of stepping into the Promised Land. As they are right on the cusp of something new, Moses stands before them and speaks - a word of encouragement and hope to empower the people to take their next step forward.

Pastor Tim Gosselin preaching from Isaiah 18:1-7 on October 12, 2025 at Oakhurst Baptist Church in Charlotte, NC.

CHECK OUT 90 DAYS TO YOUR NEXT LEVEL JUMP INSIDE THE MONEY EXPANSION VAULT

The education system has been fraught with controversy in Alberta. From the government's recent attempt to ban certain books in school libraries, to their introduction of several measures affecting transgender students. And now, a major pressure point between teachers and Premier Danielle Smith's government has come to a head: overcrowding in Alberta's schools. On Monday, over 50,000 educators across the province are set to strike for the first time in over 20 years.Today, the Globe's education reporter, Dave McGinn, joins the show. He'll tell us about the major influx of students in Alberta, what's behind it, and how it's transforming schools.Questions? Comments? Ideas? Email us at – thedecibel@globeandmail.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

JJ & Alex with Jeremiah Jensen and Alex Kirry on September 30, 2025. Grading CFB's newest coordinators CFB Bubble Watch  Would You Rather? Steve Bartle, Utah Utes insider for KSL Sports WNBA leadership put on blast The Top 10: ESPN's Top 10 post spring Ben Anderson, Utah Jazz insider for KSL Sports - Jake & Ben NFL Blitz: Monday's games were not good football Best and Worst of the Day

Hour 1 of JJ & Alex with Jeremiah Jensen and Alex Kirry. Grading CFB's newest coordinators CFB Bubble Watch  Would You Rather?

John Lopez & Reggie Adetula react to the Texans' dominant victory over the Titans and then they get news that OT Cam Robinson gets traded.

John Lopez & Reggie Adetula react to the Texans' dominant victory over the Titans and then they get news that OT Cam Robinson gets traded. Plus, they go around the AFC South as Adonai Mitchell with a boneheaded play and there is some Coen-Salah beef. Also, What is the Dumbest Rule in Sports?

Stephen Bradley speaks to our own Nathan Murphy ahead of our live commentary game of Shamrock Rovers' derby clash with Bohemians, a game which Rovers could secure the league title with.The League of Ireland on Off The Ball with Rockshore 0.0

Send us a textMariners on the cusp of 1st round bye! Keys to beating the Astros! Royals Series reaction!Support the show

This week on the podcast I talk about Paul Skenes of the Pittsburgh Pirates being the current favorite to win the NL Cy Young award. 

Are we living on the cusp of the Battle of Armageddon? Find out with Tim Moore and Nathan Jones on Christ in Prophecy Radio!

Will breaks down the biggest winners and losers of week one of the NFL season, before diving into the Red Sox chances to win the AL East. Later, he provides his seemingly controversial take on the Phillies ball bandit situation.

Adam Carter joins us in studio as the answer man during Ask Adam Anything tackling everything the nonsense to very serious.

Kiera is joined by Zaneta Hamlin, owner and founder of Cusp Dental Boutique. Zaneta, who built her practice from the ground up, shares with Kiera her journey, reflecting on what got her to this point and what she would've changed and focused more on if she were to start over again. Plus, Zaneta talks about how she's turned even the smallest items and exchanges into branding opportunities for her practice. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent (00:00) Hello, Dental A Team listeners. This is Kiera and today I am so giddy. I have one of my favorite humans in the entire world. Like that is not an exaggeration. She's got a million dollar smile. She's one of the funniest people I've ever met. She makes me laugh all the time. She really does. Like Zaneta when you smile, is the world just makes like it's just a happier place. Zaneta Hamlin, one of my favorite doctors. This woman can brand like nobody's business. Surprise fact, I even have her all of her branding sitting here. I have her stickers.   I love the business card. That was my favorite thing that you added in for me was a business card for me. But Zaneta Hamlin, one of our clients, one of my faves, welcome to the podcast today. How's your day today?   Zaneta Hamlin (00:39) Great, how are you? I'm happy to be here in the chat.   Kiera Dent (00:43) I'm so happy to have you. My day has been amazing. It's been podcast day and by far my favorite podcast is you today. So I'm really, really excited because I have wanted this podcast to come out for so long. So Zaneta I don't want to like do you a disservice. I just said a few things as to why I wanted you to come on the podcast. Like I said, being a part of our community, I just watch you and something I've noticed about you since literally the day one is you dress incredibly well and you're always branded. Like you're a walking   machine of branding every event I've seen you at you have Cusp Dental I know where you are I know your colors you have everything branded you think so intentionally but you're just an amazing human so Zaneta kind of tell us and honestly I want to go with you and do ⁓ dentistry in other countries that's something that you and I are gonna do outside of that so to fill our listeners in a little bit Zaneta kind of walk them through who is Zaneta Hamlin how did you get to be into Cusp Dental just kind of give us a little background on who you are the dentistry you do   Zaneta Hamlin (01:29) Absolutely.   Kiera Dent (01:40) Whatever you feel like sharing, this is Zaneta's time. And I want everybody to get to know you because you're just an amazing human. So walk us through, how did you get from where you were to where you are today?   Zaneta Hamlin (01:46) Bye.   So am   a second generation dentist. ⁓ I started off as an associate. I went to my dad's alma mater, went to Howard University College of Dentistry around this area in the Virginia Beach Hampton Roads area. I would say Howard is the real HU, so that's going to probably offend some people great. Yes, yes.   Kiera Dent (02:01) Amazing.   That's okay. She's here for it. There's no shame. Zenita, this is your podcast. You get to say whatever you want   today. No filtered.   Zaneta Hamlin (02:19) yeah. So second gen dentist, ⁓ I started off as an associate. So I associated for about nine years, ⁓ until I, ⁓ birthed the idea for Cusp Dental Boutique. It was initially going to be an acquisition. That was the plan I was with, ⁓ coaching prior, but it was more, it was geared more towards, ⁓ acquisitions and   That didn't work out for me. ⁓ just, everything just didn't work out. And the type of practice that I was looking to create ⁓ just didn't fit in the other practices. So ⁓ my husband actually found the space that we are in ⁓ and we just built it from scratch. It was a shell. ⁓ And then we have Cusp Dental Boutique. Now, ⁓ yeah, I do like to brand. So.   Kiera Dent (03:12) That's amazing.   Zaneta Hamlin (03:17) you   Kiera Dent (03:17) Please do, I want you   to, because I also hope people hear, like I said, I brought you on for a reason, Zaneta. This is where I want you to brag. I want you to share about who you are, because I think so often we don't, and so many times dentists feel they're doing it all alone. So trying to bring different dentists, different perspectives. So brag, Zaneta, I'm gonna brag about you too. So this is your show, brag as you should.   Zaneta Hamlin (03:38) I do love my practice. I love how we do things differently. There's a lot of technology. mean, lately I've had a few temps in my office. And so just having the temps has shown me how much my office does that others don't. And so, the expectations are bit higher with what they should do. ⁓ But everyone comes in and like, my gosh, this doesn't feel like a dental office. doesn't smell like a dental office.   ⁓ even the swag they get is different. Now, yeah, I'll give the Cusp Dental Boutique chapstick or things like that, but the koozies, the ⁓ wine tumblers, because you can have wine. ⁓ I think one of the things that you might be referring to is ⁓ my luggage ⁓ cover.   Kiera Dent (04:18) Why not? Why not?   Yes. Yes.   Zaneta Hamlin (04:30) I   do have that because look, your bags, when you check a bag, even if you are rolling, like it's carry on, people see it as you're dragging it wherever. So it's advertising, you know, they might be in a different state. You might come visit Virginia Beach. You what? I was on a flight to Detroit and I saw, you know, this Cusp Dental Boutique. I want to see where that is. Maybe they have an emergency. Top of mind.   Kiera Dent (04:37) Mm-hmm.   don't   disagree with you. This is why I brought you on the podcast because the way you think about branding and advertising, like I remember meeting you first at this conference and like you're repping it. Like you've got your Cusp Dental Boutique and it makes me so happy because that's also, think why you do so well in your practice. Like you love what you've built. You can see the love and the passion and the pieces. Yeah. The luggage. just wrote it down. Dental A Team needs to freaking put those on because we travel everywhere. Think of how many dentists are traveling to conferences and we are not branding. So   Zaneta Hamlin (05:22) All the time, yes.   Kiera Dent (05:27) Dental A Team, if you're listening, which most of them do, ⁓ surprise, maybe it'll be your holiday present. Shelbi, we need to get these. So, you know, there we go. Yeah, it's brilliant.   Zaneta Hamlin (05:33) There we go.   They are great.   Nobody's gonna rep your brand better than you. So if you aren't proud of it, you know, so you gotta rep it. And yeah, I put it on anything. We went, ⁓ our family went on a Disney cruise, our first ever Disney cruise. And I just randomly saw, cause ⁓ a sorority sister of mine told me we need those ⁓ clips for your beach chair to put your towel on so it doesn't fly away.   Kiera Dent (05:45) Mm-hmm. I love it.   ⁓   right. Of course. Of course you can.   Zaneta Hamlin (06:03) Well, I happen to find there are stretchy versions, like ⁓ elastic versions, and you can customize them. So of course, mine, one side says   Cusp Dental Boutique, the other side says Cusp Untethered. So either way, you're getting something. And it went on. So on the Disney Cruise, you could see four chairs. Cusp Dental Boutique, Cusp Untethered. You know.   Kiera Dent (06:19) Something.   Amazing.   It's incredible. So, okay. So I think Zaneta, something that you do so well is you built this practice. And I mean, even, I think people seeing the clips of this online, I mean, you doesn't even look like you're sitting in a dental practice. Like you're in this very different vibe, different feel. So walk me through how has it been being an owner? And then I want to go through like what have been the struggles, what have been the good things? Like you have this amazing space, people you've got raving fans.   Like you have built this boutique dental practice, which I think is so great to stand out when I think dentistry has been a little bit tricky. And I think you're doing a great job of that. And then we're going to pivot to like some of your favorite brand. I mean, she's already listed her luggage covers. can like literally Zaneta. feel like if there's something she can put a logo on, she will like, it is like, Oh, I could put this here. I could have a bracelet. I mean, your jacket, I guarantee you there's a Cusp Dental pin. I guarantee. Yep.   Zaneta Hamlin (07:15) Really.   yeah,   I mean the back of my jean jacket says untethered on it.   Kiera Dent (07:26) It's all there. She's constantly, it's constant. Like Zaneta, I think you are one of the few people that thinks in their branding so much that it is a part of you. It's what you do. It's who you are. It's not like I'm Zaneta and here's work and here's Zaneta. It's I am these pieces. So walk me through, you started this scratch start. How's it been going?   Zaneta Hamlin (07:27) The symbol is right there.   you   Kiera Dent (07:50) The wins, the stresses, the struggles, like where are you at on the business ownership path?   Zaneta Hamlin (07:56) I mean, there have been ups and downs. I will be very honest and frank about that. I've never been a business owner. So this is my first kick at it. ⁓ But I'm very frank with my team, like, hey, guys, I'm learning too. And I rely on them to also give me their feedback. Now, I always take it into consideration. It doesn't always mean like, hey, we're going to do what you recommended this time around. But I do like to listen to them and see what they think, because they have great ideas. But you won't know unless you actually listen to them.   It's been up and down. Like when people opt to leave the practice to go somewhere for whatever reason, ⁓ I've taken it personally in the past. Now, ⁓ my gosh, I mean, hopefully Dana has seen how much I've grown in that department.   Kiera Dent (08:38) I was,   I would agree. Dana's been coaching you for quite a while and Zenita, I will even say not being in the day to day with you all the time, you have grown exponentially. It used to be this, I remember being in the Dr. Masterminds, different places. It was just this like complete stress. And I feel like you have definitely grown as a business owner, as a leader, and I'm really proud of you. And you seem happier, but you still haven't lost your flair of like loving your practice. Like it didn't jade you even though it stressed you out. And agree, Dana, Dana will for sure be watching this and she will be so proud of you.   She already is, but you have definitely grown in the time that we have known you. And I'm really proud of you because I don't think everybody does grow. Some people just stay stagnant, but you have wanted to grow. You've wanted to evolve. You listen to what people say. You've made friends in our community. You and Christie have become BFFs. Christie Moore, she's been on the podcast too. Super excited to hang out in person, but you do a good job of executing and implementing Zenita. You're very humble. You're very coachable. And you're also just a ton of fun. Like you keep the Zenita piece of you while also growing and evolving too.   Zaneta Hamlin (09:38) Thank you. Yeah, I mean, it's there's no way you can't change stuff if you don't accept it. Because if it was working the way you were doing it, then why are you coaching? So no, it's it's been up and down. I've learned to delegate. I wasn't doing that before. And I'm still learning to ⁓ give deadlines because sometimes I will suggest that something needs to be done and not say when I need it done by and in my mind, that means you've done it already.   Kiera Dent (09:45) Right.   Zaneta Hamlin (10:04) ⁓ so working on that, but I am doing better with letting others, ⁓ do things for me and that I don't have to do all of it. And I have a great team that understands that I will do it all if not, if they don't step in and they will be like, no, no, no, I got it. You go do something else or maybe go eat. about that? so, ⁓ I think it's who you surround yourself with that. ⁓   Kiera Dent (10:18) Mm-hmm.   Yeah. Yeah. Good.   Zaneta Hamlin (10:33) helps and like you mentioned like Christie, for example, I was talking to another doctor when I went to a master class a couple of weeks ago for the AGD and he was telling me like, hey, when you are looking to move your practice into different levels, like moving up, like for example, me, you know, trying to add an associate and grow, he was like, talk to people who have done it or people who ⁓   Kiera Dent (10:54) Mm-hmm.   Zaneta Hamlin (11:02) have been in that seat before, or coaches that can help you. And I was like, well, definitely my coach can help me with that. And to like, you know, talking to somebody like Kristy, who's been there, done that, probably even read a book about it, you know. So ⁓ it's who you surround yourself with too, that can help you.   Kiera Dent (11:20) Yeah, no, I think you've done an amazing job and it's just fun. It's fun to watch you evolve as a leader. It's fun to watch you. I mean, I remember some of our first emails were I'm staying here so late. Everything's on my plate. I don't know how to do this to now hearing you of I delegate and I built this culture of a team that knows who I am. They give it had to change yourself as Anita. That's something I love about you is I don't feel you. There's been a huge change of Anita. I think there's been like Zenita 2.0 is Anita 3.0.   where you just keep like, keep the core of who you are, but you evolve as your business evolves and like letting the team know, yes, this is who I am and this is what I'm expecting. And I'm very honest and very frank. I think it's really helped you tremendously. And like, let's give some snaps. You are bringing in an associate. You are evolving your practice. You are growing into these things. And so if you were talking to somebody, say in your shoes, they just found this space, they found the shell. They're super excited. There's Anita, who you were at the beginning.   Zenita today, what would you maybe tell that practice owner of some things of like, hey, as the wiser version of me, this is what I would maybe do or I would execute on XYZ or I would do this again of something that I did. What would you say are some of those tips you would give maybe a Zenita coming in doing a similar path?   Zaneta Hamlin (12:36) probably would have learned to delegate earlier. I think, yeah. Yeah.   Kiera Dent (12:40) I agree.   Yeah, I remember   some long emails and some hard nights on NotDelegate and a lot of hours at the practice unnecessarily.   Zaneta Hamlin (12:48) Yeah   I was quick focusing it. Don't do quick,   you can, but why? know, like, I can't believe I did that and how much time I put, but it's interesting though, like some, the things that I have delegated, I'm still busy. I still have to do things. it's like, now I'm like, how did I have time to do that? Like, no wonder why I was stressed. No wonder why I wasn't sleeping, you know, like, so I would have definitely, ⁓   Kiera Dent (12:57) I agree. I agree.   Yes.   Zaneta Hamlin (13:20) delegated sooner. I would have gotten an aura ring earlier. That's something she knows talking to her about. I would have gotten that earlier. ⁓ But I also would have trusted my intuition more a earlier. I mean, I did, but not at the level in which I do now. Like, for example, if I extend an offer or like,   Kiera Dent (13:24) Right? ⁓ It works great. Yes, agreed. Okay.   Zaneta Hamlin (13:49) you know, I make a decision, because I like to make decisions pretty quickly. Like it's this and we're going with it, right? I don't go back and like ponder it like, oh, did I really make this mistake? Like, was this a mistake? Should I have done this? Should I have done that? I've had those thoughts before, but then I quickly am like, no, no, no, it's, this is the way we should go if an offer was made and it wasn't accepted.   Kiera Dent (13:53) Mm-hmm.   Zaneta Hamlin (14:17) It's because that wasn't for me and it probably would have been a headache. You know, I've gone down that route with like negotiations and stuff like that. And I thought to myself, hey, had that actually worked, it would have been a disaster. So I'm glad it didn't. So definitely ⁓ intuition, like leaning into that and just going with the flow.   Kiera Dent (14:35) Yeah.   Mm hmm. No, and I do. I do think that there's so many times that we feel like there's all these other experts, which I do agree like great job. Kudos to you. You you jumped into consulting and you hired coaches and you talk to mentors and talking about Sheena and Christie like you use your doctor community around you and you work with other mentors. But I do believe that there's an internal knowing that I think we often lose by thinking I've never done this before. So how am I supposed to know? But I do think that there's a core knowing that   I really love that you brought that up, that people really do need to trust themselves. They need to execute on that more. ⁓ So many people are like, well, someone told me I shouldn't do this. And I'm like, but you know, like you know what you need to do and you're gonna, you'll figure it out and it will work. So, okay, I love your story and I love what you've done. And I'm so happy that you're sharing with other people. And now I wanna pivot to, let's talk about your branding. Talk me through, you said everything is branding opportunities. Every single possible thing that you do.   Zaneta Hamlin (15:18) It doesn't feel right.   Kiera Dent (15:36) Like has this always been a part of you? Did it just come with buying the practice? And then I want you to walk through some of the specifics that you do of branding intentionally, maybe even like who you use or where you get these things. Like, I don't think people realize like marketing is a lot easier than they think it is. You did a scratch start. So you have had to figure out how to market yourself with no money. So kind of walk us through like, how have you done this? How has the marketing been for you? How has it been finding more new patients like?   Zaneta Hamlin (15:54) Mm-hmm.   Kiera Dent (16:02) I don't know, whatever you want to take on this branding, because honestly, you are one of my queens of branding that I've met as a dentist. You do it so well. So walk me through just whatever, however you want to take this branding, marketing side of the business.   Zaneta Hamlin (16:15) No judgment. Okay. Ready? Okay. One of the cheapest things you can get and y'all don't, well, let's just go through it. So ⁓ pens. Okay. So I would go to Pens.com. They always run promos and stuff like that. Get some pens, get your favorite pen. ⁓ they send you, they'll send you something. See exactly. Yeah.   Kiera Dent (16:17) No judgment. I'm ready.   No judgment, we already put it there.   You do.   I have it. It's literally right there.   Zaneta Hamlin (16:42) What I, how I started was, mean, of course, Studio 88 did my logo, my colors and all that stuff. That was a process to get to what it is now, right? Because there were different versions of it, right? And then I started putting it on pens. So here's what I would do. would, when I go to a restaurant, family, friends, myself, whatever, you know, they give you a pen, a Bic pen or some whatever pen.   Kiera Dent (17:08) Mm-hmm.   Zaneta Hamlin (17:10) I will sign with my pen and I will leave that pen.   Kiera Dent (17:13) You're so clever. Okay, keep going.   I want to hear all these ideas. I'm writing them down by the way. They're brilliant.   Zaneta Hamlin (17:20) So   I always have a bajillion pens on me in my purse or in my pocket. wear scrubs, so I have them in my pockets and stuff. Like even where, like my car, where I take my car to get it serviced or I'll change whatever. They've got my pens floating around too. The wine shop that I go to with, that I have membership at, they've got my pens. They always ask me, what color is coming out next? You know, like, cause I do different colors based on different seasons, as long as it's within brand.   Kiera Dent (17:45) Smart.   Zaneta Hamlin (17:48) So I can tell when that pen was from because we've only been orange orders. And black was the last order we had. We have a teal one now. That was a mistake, but still I have 500 of them. So we're gonna work through that. Yeah. And then I also did a partnership with a restaurant that's not too far from my office, half a mile away. They're out by the water. They gave me gift cards that I can give to new patients.   Kiera Dent (17:54) That's incredible.   So we're giving them out. Yeah.   Zaneta Hamlin (18:17) I gave them a boatload of pens. So when they are having people sign their checks or whatever, you know, they finished their eating and all that stuff, they've got a Cusp Dental Boutique pen that people usually jack, they steal those. And so they've got 200 to sort through, whatever. So that's how I really started getting the brand out. I would wear what I had, if know, if I had t-shirts or something, I would wear those. Now I have sweatshirts and stuff too.   Kiera Dent (18:24) Mm-hmm.   Mm-hmm   Zaneta Hamlin (18:48) But it was just really wherever I can show folks. When I go with my kids to their games or their school or whatever, I might have something. And people ask, ⁓ are you the one that owns? Yeah, hi, you should come to this. You know, just really, so it could be anything. mean, again, pen is a simple and easy thing to do to carry, not a huge investment.   Kiera Dent (19:03) Yeah.   Zaneta Hamlin (19:16) you know, do that. And then when Stanley does promotions and they customize them, you do that too. Yep. Yeah. And koozies are cheap. ⁓ I use ⁓ Citi Paper. They are in Alabama. A friend of mine, another business owner, she's a pediatric dentist. Quinn, sent them or referred them to me and ⁓   Kiera Dent (19:23) On brand, on color. Excellent.   Zaneta Hamlin (19:44) They do all of my koozies, whether it's the regular size koozie or the tall ones, which we did one season for a beach, because we're right by the water. ⁓ And then even like our goodie bags, we don't do the traditional goodie bags at the office. They're cotton, because also check out the environment. I have to come up with something for my patients who bring theirs back to reuse them. Like, hey, maybe if you bring your bag back, so we can just refill it with your supplies if you need it.   Kiera Dent (20:02) Yeah.   Cute.   Zaneta Hamlin (20:14) ⁓ But things like that have been great and people love it because it's different. Now I use mine for like when I travel for makeup, like my makeup brushes. It's, you know, I've had patients that will use it for their sunglasses. We have Cusp sunglasses, which patients use when they're sitting in the chair anyway to protect their eyes and 90 % of the time they want to walk out with it anyway. So again, take it. has my logo.   Kiera Dent (20:25) Mm-hmm.   Take   it, please.   Zaneta Hamlin (20:44) Yeah,   take it. Yeah, by all means. So yeah, and sunglasses can be pretty cheap too.   Kiera Dent (20:47) ⁓   Mm-hmm. So what do you feel? Okay pens koozies sunglasses shirts sweatshirts reusable bags What do you feel are if I'm like on a budget? Pens obviously what else you feel has been I mean and also I'm hearing you you know your population You're by the beach. So you're thinking in beach like they're gonna want drinks. They don't want sand on those So koozies are gonna be great. Keep them cold. They're there   Zaneta Hamlin (21:02) Mm-hmm. Yes.   Kiera Dent (21:14) the towel thing at the beginning of the podcast. Well, yeah, that makes sense because you're at the beach. People need those are going to use those are going to see them. ⁓ I like what things would you say if I'm on a budget are going to be the best bang for my buck? I love the Stanleys. I didn't even think about like you're watching promotions on every single thing that your patients would use like sunglasses, clever. Again, you're a beach community. So what has been your best ROI?   Zaneta Hamlin (21:33) Yeah.   Yeah.   Kiera Dent (21:39) because branding is like awareness, but then there's also like, I need patients to come back with that. So what do you feel has been your best ROI that you could say these patients came from this if I could only choose like one or two of these items?   Zaneta Hamlin (21:53) If we, my team probably would have to help me with this, but if it's based on what people have asked for, I would say it's chapstick.   Kiera Dent (22:04) Interesting.   Zaneta Hamlin (22:05) Yeah, because you don't have to be at the beach to use chapstick like chaps you should keep these puppies moist like drink your water and Moisturize your lips ⁓ SPF all the things the chapstick folks have asked for like hey Do you guys still do the chapsticks because I think and I don't know I know there are different types, but the one we do is like the big daddy one I have one in my ⁓ pocket somewhere, but ⁓   Kiera Dent (22:14) Yeah.   You   Zaneta Hamlin (22:34) Um, people really like that. You know, someone once someone said to me, Oh yeah, a friend of mine was using it and I just liked how it went on. And, you know, she said she got at her dental appointment. I was like, Oh yeah. Okay. I'm glad you came because would you like one today after your appointment? can give you one.   Kiera Dent (22:52) because we've got   some and you can share them with all your friends.   Zaneta Hamlin (22:56) Yeah, so I think that has been great.   And then the koozies are the second ones because people ask for that again. You could be anywhere. I mean, my neighbors use the koozies when we're out in the neighborhood, you know, hanging out with the kids and stuff like that. So yeah. ⁓ look at that.   Kiera Dent (23:16) Mm-hmm.   Look at that. She has it. I'm telling you, this woman walks in her logo. I would not be shocked if you told me you had pajamas in it.   Zaneta Hamlin (23:28) That's it.   That's a good idea.   Kiera Dent (23:32) There you   go. Pajamas. know our team has been asking me for workout clothes, like tank tops. Um, and then also they want the branded shoes of Dental A Team shoes. So that way they're like, we do a different one every single year. Cause that way, like your team is always wearing stuff also. So like if it's stuff that they do, yes. Um, you can do that. We also found out you can make a custom Nikes. Uh, you can make other customs that.   Zaneta Hamlin (23:47) Yeah Chuck says it converse   Can you put lingo on   it?   Kiera Dent (24:01) So those are things, again, I haven't done it yet, but write down the, get your notebook. ⁓ But honestly, I think Zaneta, some of these things, even post podcast, if you can send me and we'll include it in the show notes, some of the suppliers that you use and some of the ideas that you have. like we've listed off, she's got the Stanleys that she brands, there's the ChapStick. But if you looked and if you saw on the video and if you miss it, it's not the cheap ChapStick. Like this is not a cheap ChapStick. There's some dental offices that give.   Zaneta Hamlin (24:29) They have...   Kiera Dent (24:30) Gross chapstick.   Zaneta Hamlin (24:31) yeah, the minis. I know!   Kiera Dent (24:33) The minis or the ones that just like get in your mouth and they taste disgusting or they like don't actually moisturize. They almost like dry it out worse. So you're like putting it on. ⁓ You know what I'm talking about. Excellent. Do you hear this? She's coming to our doctor in-person mastermind, which is in September and we're super excited about it. It's a doctor in leadership one and Zaneta is already thinking I'm bringing it for everybody. And that's not because these dentists.   Zaneta Hamlin (24:40) Yeah.   Yes. you're getting one. I think I'm bringing some for everybody when I come to the meeting.   and you get a chance to.   Kiera Dent (25:00) These dentists are not her client. We don't even live by her, but yet all of us are going to be wearing it. She never knows where one of us is going to be. I'm going to be on the airplane sitting there flying out to the East coast. Someone's going to see it. They're going to look it up cause they're going to love her logo. And lo and behold, they'll be like, ⁓ I saw some girl putting this chapstick on, on a plane. You never know where people are going to be. And that's very easy. I thought your restaurant idea was so clever and like pens. I did not even think about signing with your own and just leaving it there constantly.   the luggage, our team's getting luggage carriers. Like that's going to be part of their standard onboarding. Cause we fly all the time and dentists are on planes all the time. So Zenita.   Zaneta Hamlin (25:32) Thank you.   Dentists,   their assistants, their office managers, their spouses, somebody, it's fun. And I saw this cute lady walking by with this and took a picture of it and sent it to their spouse or whoever, best friend. Have you been in this company? Or why aren't you doing that?   Kiera Dent (25:43) Mm-hmm.   Uh-huh. Uh-huh. Uh-huh. It's a very, it's   so clever, Zenita. I think, okay, so what's your most random favorite thing that maybe wasn't the best ROI, but you just loved it. It was one of your favorite like things that you created that's been branded. I mean, you got a jean jacket that's unbranded. You've got your shirt, which is a super darling shirt. Like what have you loved that was like, yeah. And then you also said you got sweatshirts.   Zaneta Hamlin (26:16) Thank you, you really sound interesting.   Kiera Dent (26:20) What else do you have? Like, what was your favorite?   Zaneta Hamlin (26:23) well, I really like our, wine, ⁓ tumblers. I have a Yeti that has, ⁓ Cusp Dental Boutique on it, but we have tumblers or two versions again, depending on which one you break out. know when you got it because we only rotate certain things and we've, we've done some promos where like our Cusp Circle folks get, which we have to get better about it. But when people do our in office, ⁓   membership, yep, they get those things. So like the t-shirt, I'm not going to just give to like our regular PPO patient. Like it's going to be, you know, our membership folks that get those, like the nicer branded items. But I really like the ⁓ koozies or not koozies, the tumblers. ⁓ I use it often enough. ⁓   Kiera Dent (27:01) Mm-hmm.   Mm-hmm.   often enough, all the favorite things and you can have it as   a business write-off because you want them. They're branded. You pull them out for parties. You can put them on social media. Obviously, it's a complete business write-off. I agree. Yeah.   Zaneta Hamlin (27:24) Excellent. Yeah. I had   my previous coach, she would put when she would go to the beach or wherever she would go, she would take pictures with her wine tumbler in different places. I did like a, I think it's in my ⁓ Cusp merch on my Instagram, where it just shows people with Cusp Dental Boutique things in different places. ⁓ And sometimes I'll still do that. Like I'll set it somewhere or whatever.   Kiera Dent (27:40) Ha ha ha!   Zaneta Hamlin (27:54) I've had patients who will send me pictures of themselves out in the wild with random Cusp Dental Boutique things. yeah, but the wine tumbler has been great because no one else has that. no dental offices, you know, like it's something you wouldn't think of for a dental office. So yeah.   Kiera Dent (28:09) Yeah.   Mm-hmm.   Totally. Well, and as you're   saying, I hope people picked up on, I wrote down some notes that I think you maybe don't even realize you're doing, but you don't call it a membership plan. It's called Cusp Dental Boutique Circle. So it's your, and as soon as you said it, I was like, that's her membership plan. But notice the way you say it, Zaneta, is you want your people to be part of your group. It's a community, it's a group, it's not, and like they're getting the special stuff. They're getting something that's different than everybody else. So you're setting it apart for people that are a part of your inner circle.   Zaneta Hamlin (28:27) Yes.   Kiera Dent (28:46) Then it said Cusp merch and I was like, probably gonna start selling your merch like honestly, but right now it's just on social media, which then helps patients realize they go, they tag you, you're gonna be putting it on there. People will see it. ⁓ You also are very clever. You said two versions and I was like, that's so smart because then people are going to want things at different times. They're gonna see other people getting it, which then creates retention of people wanting to come back because they saw the merchandise. They saw different things.   Zaneta Hamlin (28:51) Mm-hmm.   Kiera Dent (29:15) but also you strategically know like when were, when did I see them? Where were these pieces based on what they're, they're having? So it's a very like thought out process that I don't even think people, I don't even know if you realize like the depths of the pieces you're doing that are just very fun. And it seems like you just have a ton of fun doing it too.   Zaneta Hamlin (29:22) there.   I do. mean, it's, I don't know. It's, I, now I will say if you are wearing your brand, you can't be outside acting crazy. So you can be fun.   Kiera Dent (29:41) I would agree. I was going to say, do you ever get sick of like having people be   like, hi, who are you? Like, I'm like, no, sometimes I want to go incognito on a plane. Like I don't want anybody to know me. So.   Zaneta Hamlin (29:48) Yes, right. I   do have those times. Like tomorrow, I'm supposed to be going to Cape Charles with my husband. It's our wedding anniversary. I have gone back and forth because we're going to be visiting an artillery. I'm like, do I go? Because I will wear my Cusp baseball cap. I have it in three colors. My team, some of my team members have them.   Kiera Dent (30:01) No.   Thank   Zaneta Hamlin (30:15) I think one   of our videos, were wearing it for like, it's our like new patient welcome video we have for wearing the hats. But my husband wears his often. But I've thought, do I go to this place wearing my Cusp Dental Boutique hat? Because it has the symbol in the front ⁓ and the name of the practice in the back. ⁓ Or do I go incognito? Nobody should know who I am. But the Eastern Shore,   Kiera Dent (30:42) Mm-hmm.   Zaneta Hamlin (30:43) is close enough and we do have patients that have come from there. So just from talking to you, I'm thinking that I'm probably going.   Kiera Dent (30:50) at least have   like, there'll be a little Cusp Dental Boutique cameo if not the full show. So yeah, of course she's taking pens.   Zaneta Hamlin (30:55) I'm also taking pens. So I'm going to be leaving them at the   distillery strategically and the restaurant. ⁓   Kiera Dent (31:02) The pen, the pen.   And I will say, Zaneta, I mean, you shipped this to me at Summit, because this is where it came from. We were at Summit and I was like, I need a notebook. And you messaged in the chat, I saw it come through, Zaneta said, I'm sending you a notebook. And lo and behold, this shows up in like the super cute notebook. I still have it. It's got a beautiful, I mean, it's a real nice pen, Zaneta. She did, that's something else I'm noticing with you. You're not scrimping. Like this is a very heavyweight pen. It's a nice feel pen.   Zaneta Hamlin (31:14) It did.   Kiera Dent (31:32) which also is on brand with a Cusp Dental Boutique office. You're not going for this like hot, like you're not going for the burn and churn, which is fine. If you were, it'd be a different type of pen. Your stickers are very high end stickers. Your business card is high end. It's on brand. There's the untethered. There's the Cusp Dental Boutique. Like just, I mean, you guys, I still have these. They're very nice. They're cute. They are not, I feel like I'm selling Cusp Dental Boutique. Like I feel like we're on an infomercial. Like here, here we are.   Zaneta Hamlin (31:59) Please keep going.   Kiera Dent (32:02) But I think something like this pen is compared to some of these crummy ones, like, you know, Pens.com, they do send you some really junky ones. They also send you some really nice ones. But I've been in offices writing with pens, like from the Pens.com, like they ship them to me. I'll have a rose gold one. I'll have a white one. And in offices, the dental assistant's like, I love your pen. And I'm like, well, you can have it. Here you go. Like take it, write it, share it with everybody. But I do think there's something to be said. You do nice things.   Zaneta Hamlin (32:10) Thank you. Yeah.   Yeah.   Kiera Dent (32:31) rather than doing just cheap things to slap a brand, but your brand is higher end. Your brand is a nicer brand. So you're making sure it's very intentional with your brand.   Zaneta Hamlin (32:42) think when you are going to brand your items, and I get it, it depends on which season you're in in your practice, right? But when you are going to put your name on something, you want it to represent you well. And so yes, the things that I have done are probably, you know, I will always say they're top tier. But some of these things you can also get when they go on sale. Like they'll send me stuff like, it's now 85 cents.   Kiera Dent (32:48) Mm-hmm.   Mm-hmm.   Zaneta Hamlin (33:11) you know, to get this pen or 50 cents for that pen. I'm like, oh shoot, get it, get it now. We're gonna get this color. This is gonna be this season or 2024. This is the color, you know. So it's just, and it's something I think it's probably my mother, cause she's always like, like if I'm gonna go out with her, like sometimes I wanna just dress down and wear sweatpants, right? She's like, where are you going? You're not following me like that. You know, and so it's like, okay, all right, I get it. Like I gotta represent you and myself well.   Kiera Dent (33:20) Mm-hmm.   Mm-hmm.   You   Mm-hmm.   Zaneta Hamlin (33:41) So yeah, for things you're gonna put your logo on, you do wanna make sure it's something that people are gonna want, that it looks good and it represents you. So if you can't, maybe hold out till you can get the one that you really want. Because if it's crappy and you don't even like it and you're not gonna use it, why get it? Save your money, invest it in something else. Get AI.   Kiera Dent (33:55) Mm-hmm.   Yeah.   Get AI.   was a mastermind conversation we had this week. There is a podcast inspo'd by Zaneta. I will not say exactly which one. She knows, you guys can all guess on the podcast coming out. I recorded it right before this one, but Zaneta, I think it was just so fun. I really wanted to hear just about the different ideas. So anything you have of like, like you said, Pens.com or where you get your koozies or any of those. Cause I think that's also the hard part of there. So much out there, like who are the good brands? So even if you can send some of those that you like.   Zaneta Hamlin (34:06) You   Kiera Dent (34:30) I'd be happy to share those along. But I think if nothing else, I hope listeners today start thinking of differently of how can you brand your stuff? How can you do simple things? Where are your patients hanging out all the time that are the ideal patients you want? Not just patients, because we don't want all patients. We want your ideal patient. So like you said, they're going to be at the distillery. So you're going to a certain place. Like I picked up on that. You're not like I'm handing these out at, we won't say certain names.   Zaneta Hamlin (34:32) Yeah.   you   Kiera Dent (34:56) but I know you would not be dropping pens at certain places. You will be dropping them up. They don't go to all locations. They go to intentional locations where you know, it's like you said, there's a restaurant on the water. Well, I can already tell what type of a clientele is at that one based on where this restaurant is. So without Zaneta even telling you who her ICP is or ideal customer profile or avatar of patient, she's intentionally putting all of her brand in the places she wants people to be at her ideal patient base.   Zaneta Hamlin (35:10) You   Kiera Dent (35:25) to grow and Zaneta, mean, without even sharing any of your numbers, the fact that you've taken a scratch, start shell of a practice, built it with your own branding, your own pieces to now you're going to be bringing on an associate. think people can attest that some of the things you're doing clearly have been working really, really well. So thank you for sharing. I got excited. I I wrote a ton of notes over here and I hope other people did. And these are the type of conversations that come out at the mastermind.   Zaneta is talking about all of her problems, but then she's branding her Cuspware everywhere and all of us want it. So it goes like, you know, it's a good, it's a good thing. And honestly, Sheena needs to talk to you. She needs help on her branding. So and Sheena shout out to you. Just like, you know, you need like these are the things.   Zaneta Hamlin (35:57) Ha ha!   I would love to, but I do think   though, just, I probably picked this up from Studio 88, just because you're a dental practice, a dental office, you do not have to do everything dental. Like my logo doesn't have a tooth anywhere, right? It can, and that's great, but it doesn't have to. So just because it's a dental practice, like my logo or the things that I brand aren't specific to dental things. So my recommendation is,   Kiera Dent (36:20) Mm-hmm. Mm-hmm.   Zaneta Hamlin (36:33) Put your logo on something that you like and you would use outside of work. That is the best way to market your practice is on things that you would even want to use. It doesn't have to be like things you would expect from a dental office. You know what I mean? Like, hence the rumblers and yeah, the wine stuff.   Kiera Dent (36:52) right? The wine. Yep, yep. It's   stuff that you like, but also what I think is important is we often attract the people that are like us and as patients. And so Zaneta is doing things that make her happy, that make her want to do it, that are going to attract people that are very similar to her. Not everyone's going to love this pen. There will be some of you that will be like, that's too thick, that's too fat. Like I don't like how that one writes. And you would prefer another style of pen.   but people that like this high end vibe feel where it's this gel. mean, I already know Tiffany would love this pen and in the other colors. I also love that you do different colors. It's so clever, like so many fun things and you just have fun, but you do it. I'm really proud of you on an overhead budget. Good job. Like when it's on sale, when these things like, not just buying the Stanleys, you're literally being an intentional business owner too, which I think shows that you can do branding and marketing on like within an overhead budget.   and still have a ton of fun and make beautiful, high quality things. I mean, your logo just stands out even in this video. It's strong. It's, it's Anita. It's beautiful. And it just definitely represents who you are as a person too.   Zaneta Hamlin (38:00) And the final thing I'll mention about that is not every, like right now I'm the only one with the Stanley, but I will say my, if I make more of these, cause I wanted to try it out. I wanted to see how it would do. And my team members were like, I love that. You there are certain things that only squad members have. So like, right. So you want to get it. Like there's certain jackets or sweatshirts that we have.   Kiera Dent (38:14) Mm-hmm.   Zaneta Hamlin (38:28) You only get that if you're on my team. So ⁓ there are certain things you and like this t-shirt patients don't get this, you know, and it has our ⁓ humble hearts, skilled hands at the back. If they're wearing it out, they're like, well, where'd you get that shirt? Even if a patient from Cusp Circle wants a shirt, theirs is a little bit different, right? So again, strategically, you know, no, how'd you that? Cause only team members have that or whatever. So.   Kiera Dent (38:41) I love it.   Mm-hmm.   ⁓ Mm-hmm.   Zaneta Hamlin (38:56) If it's a little bit more expensive, yeah, maybe do that for your team during the holidays or their anniversary ⁓ or their birthday or something like that ⁓ that you're not just giving to anybody else.   Kiera Dent (39:05) Mm-hmm.   It's really clever. So for birthdays and anniversaries, do you have swag or gifts? I'm guessing it's all Cusp Dental Boutique. So tell us kind of about that. I mean, I didn't mean to go down this path, but I'm just very curious.   Zaneta Hamlin (39:20) So, not always, so give me some credit there, not always. our first, so for my office, the first anniversary, you get a Marc Jacobs tope.   Kiera Dent (39:24) Yeah, yeah. Okay.   I love it. I love it. No, there is no judgments   they needed. These are the things that make offices stand out. I love it.   Zaneta Hamlin (39:37) It's the mini though. So they get,   it's the maybe, I guess it's the small. So ⁓ far I've given four of those out. But anyway, you get that in whatever color. I order them, get them in bulk during the holidays. So I have them hidden somewhere in my office. So whenever someone's anniversary is, I can get in, I know what color they want, I can ask, and then they get that for their first anniversary. Second anniversary, what I've done is, ⁓   Kiera Dent (39:51) Mm-hmm.   Zaneta Hamlin (40:06) I have, we did like the, I think it's like the Turkish towels, because again, beach, and then ⁓ city paper put my logo on it. It's in like leather or something like that on the side. ⁓ So they have that, and you know, the Turkish towels have like, it's like tied at the bottom or whatever, like the things hanging off of it. So we did that in a wine. So the wine shop that I go to, they custom made a, they, brought the towel.   Kiera Dent (40:11) Mm-hmm. Mm-hmm. Mm-hmm.   Mm-hmm. Yep. Mm-hmm. Mm-hmm.   No.   Zaneta Hamlin (40:35) They put that in there with, so my team members that have gotten to their second year anniversary, they fill out a questionnaire from the wine shop that tells, ask them specifically what kind of wines they like. We put that in the box with other goodies from the wine shop. So it might be like truffle almonds or whatever that will pair well and little things based on what they like. And then that goes with it. And so that was year two.   ⁓ I'm still thinking what's gonna happen for those that make it to year three, ⁓ but it's always gonna be something different. They'll get at least something that has Cusp on it. It's just the first anniversary has the Marc Jacobs tote. And that started from like a joke that we had in the office, because people would walk around with these Marc Jacobs. And my admin at the time, Rachel, she was great before she moved. She had, and it's on social media somewhere where,   Kiera Dent (41:05) Mm-hmm.   Yeah, I love it.   Yeah   Zaneta Hamlin (41:32) She wrote on a brown paper bag, the tote, and she would walk around the office with it. And I was like, I get the hint. I get it. So that's when I bought it and I just made it a rule. Our first anniversary, that's what you get. So it's the same.   Kiera Dent (41:36) Mm-hmm.   You   It's amazing. And I love that you   think about like buying it on sale, there's different things. And then it's part of the Cusp. I love that it's called the Cusp squad. And you've got the Cusp Dental sort of like Boutique circle. So it's like you've got different names also for your groups that people want to be, which is so amazing. I have a friend and she does this in her dermatology and I didn't think about it. But she has it so exclusive that people like fly in from other places to go to her dermatology and be like, how did you get into joyful?   And she's just done a great job of branding it, of making things special, of making it to where this is only for, and I mean, I wrote so many notes because this is not my specialty. That's why I wanted you on the podcast, Anita, because I think hearing what other people do really can help us out. And like you are literally thinking in branding all day, every day, what can I do? But also doing it in such a beautiful aesthetic way as well that people want it. I mean, who doesn't want to Mark Jacobs bag that, yeah, I'm okay with it saying Cusp on it. Like I'll take that, right? ⁓   It's a beautiful thing that people do want, which is amazing. I love it. Well, Zaneta, I adore you. Any last thoughts you have, anything on branding or business ownership or anything that you feel leaving our listeners today would put a nice pretty bow on this for you today, because I've loved it. I've enjoyed all the tactical pieces, so many different fun things, like something so far from what I normally talk about that just makes me excited and psyched ready to do this. So any last things you want to add, any advice, any pieces?   to put a on our podcast today.   Zaneta Hamlin (43:19) Just make it fun, get stuff that you would use, doesn't have to be dental related. mean, ⁓ yeah, you can check in with your team too. They might have some great ideas that you can use, but yeah, just have fun with it and be obnoxious as you want to with it. Yeah.   Kiera Dent (43:40) I love it.   Amazing. Well, Zaneta, thank you. Thank you for coming on. Thank you for sharing. And I think this is just something really special about our dentist community of like people like you and Christie and Sheena and like, Jamin and all Kevin like so many cool amazing doctors that we get to hang out together. I didn't know how that community was going to shake. had visions of it becoming what it's been where you pop on your hair is always wrapped up because you're coming from patients on your computer hanging out.   Zaneta Hamlin (44:07) Yes.   Kiera Dent (44:09) And then all of a sudden I see the like eyes flash to the screen like what? And I'm supposed to do what? You guys want the what? But just like a fun community and having doctors like yourself that just bring special different ways. I think it's just amazing. So thank you for being on the Dental A Team's family. Thank you for being a part of our crew. It's just like, and thank you for sharing on the podcast today. I really appreciate you.   Zaneta Hamlin (44:30) Thank you for having me. Like, yeah, I'm glad Brandy got us to this point because, I'll definitely, I won't disappoint next month. I'll have some new ideas for you because my pin is going to be on, so you'll see that too, on my blazer.   Kiera Dent (44:41) I know you won't. Zaneta, I guarantee you. I can't wait.   I cannot wait. Yeah, you walk around with this pin. I'm telling you Zaneta dresses herself to the hilt with her brand and it's amazing. I love it every time and I never know what you're going to show up in and it's always different. You're always thinking but I also love that you highlighted because some people can go crazy and not be smart strategic business owners and you're able to do both and that's really what I wanted to highlight. So   Thank you and thank everyone. ⁓ And as always, thanks for listening and I'll catch you next time on the Dental A Team Podcast.  

With the USL Super League just days away from the season opener, The Super Show squad discuss what they expect this year. Then Dallas Trinity goalkeeper, Rylee Foster, joins the show to talk about her path to professional soccer, her catastrophic car accident, and her road back to dominance.  

Fi returns from her holiday of doom and reunites with Jane, or should we say Mystic Garv. They discuss previously predicted big cat sightings which are cropping up across the country. But why are they never seen in December? You can listen to the playlist here: https://open.spotify.com/playlist/3qIjhtS9sprg864IXC96he?si=uOzz4UYZRc2nFOP8FV_1jg&pi=BGoacntaS_uki If you want to contact the show to ask a question and get involved in the conversation then please email us: janeandfi@times.radio Follow us on Instagram! @janeandfi Assistant Producer: Hannah Quinn Podcast Producer: Eve Salusbury Executive Producer: Rosie Cutler Hosted on Acast. See acast.com/privacy for more information.

Jeff Cellucci, MB2's Chief Strategy Officer — or as we like to call him, our Chief Miscellaneous Officer — talks about the incredible teams he leads (Procurement, Marketing, and Continuing Education) and how initiatives like Cerebro, the Family Foundation, and more recently, Carabelli Club came to life. It's a conversation about how Dr. V, our Founder and CEO, and leadership team, are continuously finding ways to help practices grow, while creating tools that keep our doctor partners connected.  ------------------------------------------------------------------------  Subscribe & Listen: Spotify: https://open.spotify.com/show/69Dz26hgC9D6YqwN8JMDBV Apple Podcast: https://podcasts.apple.com/us/podcast/mb2-underground/id1747349567 ---------------------------------------------------------------------- Follow MB2 Dental on Social: MB2 Dental: mb2dental.com Instagram: instagram.com/mb2dental Facebook: facebook.com/mb2dental YouTube: youtube.com/@mb2dental LinkedIn: linkedin.com/mb2-dental

Join and Support us on Substack: https://themessyreformation.com/  Check out the Abide Project:  https://www.abideproject.org We love the Christian Reformed Church; we want to see reformation in our denomination; and we recognize that reformation is typically messy. So, we're having conversations with pastors throughout the CRC about what reformation might look like. Intro Music by Matt Krotzer 

Dan welcomes Wilfred Frost, an anchor on Sky News Breakfast Show and contributor to MSNBC, CNBC, and NBC News. The discussion covers Wilfred's recent move back to London, his ongoing projects, including the 'Master Investor' podcast and 'David Frost Versus,' a show based on the renowned interviews conducted by his father, David Frost. They delve into the cultural differences between the UK and the US in terms of business success, the economic impacts of Brexit, and the UK's future trade deals. The conversation also touches on global financial markets, the US dollar's performance, and America's evolving trade policies. Wilfred shares insights into the preservation and celebration of his father's legacy through various media projects. Show Notes Amazon Is on the Cusp of Using More Robots Than Humans in Its Warehouses (WSJ) Clips from 'Frost Versus' (YouTube) Checkout 'The Frost Tapes' (Apple | Spotify) Checkout 'The Master Investor' (Podbean) —FOLLOW USYouTube: @RiskReversalMediaInstagram: @riskreversalmediaTwitter: @RiskReversalLinkedIn: RiskReversal Media

Meta Superintelligence Labs is official. Cloudflare's tool to help websites fend off AI bots is official. Will Apple throw in the towel and just buy some AI off the shelf? Does Amazon now have more robots than human workers in its warehouses? And my hands-down can't live without you app finds a home.Sponsors:CornbreadHemp.com/ride and code RIDELinks:Zuckerberg Debuts Meta ‘Superintelligence' Group, More Hires (Bloomberg)Cloudflare launches a marketplace that lets websites charge AI bots for scraping (TechCrunch)Apple Weighs Using Anthropic or OpenAI to Power Siri in Major Reversal (Bloomberg)Amazon Is on the Cusp of Using More Robots Than Humans in Its Warehouses (WSJ)Musk's X Hires Entrepreneur Nikita Bier as Head of Product (Bloomberg)Grammarly to acquire email startup Superhuman in AI platform push (Reuters)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.