Podcast appearances and mentions of Mark Schaeffer

Mark Schaefer is a digital marketing consultant, a globally recognized keynote speaker, a futurist, a university educator, a renowned expert in marketing and personal branding, and the bestselling author of many books, including "Belonging to the Brand," "Marketing Rebellion," "Known," and "Audacious: How Humans Win in an AI Marketing World". His blog, {grow} is hailed as one of the top marketing blogs in the world and he is also the host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes. He has also appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio (NPR), CNBC, the BBC, and CBS News, and he is a regular contributing columnist to The Harvard Business Review. Connect with Mark Schaeffer: https://www.linkedin.com/in/markwschaefer/ Buy the book, “Belonging to the Brand”: https://www.amazon.com/Belonging-Brand-Community-Marketing-Strategy-ebook/dp/B0BQCRN6JQ Blog: https://businessesgrow.com/ Podcast: The Marketing Companion Watch this episode on YouTube: https://youtu.be/-IKcl_my7vQ What if you could build a community around your brand or business? What if I told you that you can cultivate an engaged, supportive community of fans around your business where people clamor to buy anything you offer and never leave because your community is such an important part of their lives and identities? My guest, Mark Schaefer is the author of Belonging to the Brand, Why Community is the Last Great Marketing Strategy.  In an age of AI and automation where even many global brands are losing market share and relevance, Mark believes that community is the last refuge for preserving our humanity and ensuring brands, businesses, and non-profits stand out. As Mark explains in his book, and as we discussed in this episode, building a community goes way beyond simply amassing a following. Social media followers and casual readers or viewers are a weak relational link. According to Mark Schaefer, the real magic happens when you're able to bring people together so they connect to one another and find a sense of belonging within your brand community. Once you create a community, your organization becomes a home for your audience – a place where they find meaning. And, a sense of meaning is often what is missing from many people's lives today. For all of our technological advancements and social progress, many people feel lonely or socially isolated. As Mark says in his book, we humans are “wired for community,” which can be hard to find in a world that is so virtual and where remote work is common. The demand for community has, perhaps, never been greater than at any time in human history. If you can help fulfill your audience's need for belonging and community, then you will acquire a tribe of loyal supporters and repeat customers. According to Mark's thesis, which I believe is correct, building a community is how organizations can make the greatest impact and drive the biggest outcomes if they're willing to put in the time and work into making their community grow. Creating a community requires long-term thinking and an investment of time and energy, but it will pay off for those who commit to it, as Mark explains on the podcast and in his book.  In this conversation, Mark and I spoke about the importance of community from both a marketing and a sociological perspective. He also shared interesting case studies of people who found success by building communities around their brands. From a business and marketing standpoint, having your own community on an owned channel also strengthens your brand long-term, dramatically increases customer loyalty and retention, and lessens your reliance on the whims of social media algorithms and changing markets.  In this episode, we discussed his “Belonging to the Brand,” published in 2022, but you should also check out his new book that just came out, "Audacious: How Humans Win in an AI Marketing World." Connect with Mark Schaefer: https://www.linkedin.com/in/markwschaefer/ Buy the book, Belonging to the Brand: https://www.amazon.com/Belonging-Brand-Community-Marketing-Strategy-ebook/dp/B0BQCRN6JQ  Learn more: https://businessesgrow.com/ Buy his new book, Audacious: How Humans Win in an AI Marketing World: https://www.amazon.com/Audacious-How-Humans-Marketing-World/dp/B0DSHRN3PC#:~:text=Mark%20Schaefer's%20%22Audacious%22%20is%20a,AI%20by%20a%20million%20watts.  Mark Schaefer is a globally recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world. Mark has worked in global sales, PR, and marketing positions for more than 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. Mark has advanced degrees in marketing and organizational development, holds seven patents, and is a faculty member of the graduate studies program at Rutgers University. For three years, Mark studied under the late Peter Drucker (a world-renowned consultant and author known as the founder of modern management). He is one of the world's most popular business-related keynote speakers, taking the stage at some of the largest industry and corporate conferences including SXSW, Dell World, the American Bar Association Annual Conference, and many others. He has spoken in 35 different countries. Mark is also well-known for developing corporate marketing strategies and marketing workshops. His clients range from successful start-ups to global brands such as Adidas, Johnson & Johnson, GE Life Sciences, Pfizer, The U.S. Air Force, and the UK Government. Mark is the bestselling author of ten other books: Belonging to the Brand: Why Community is the Last Great Marketing Strategy: This book was number one in both marketing and advertising categories and provides a spellbinding view of the future of marketing. Cumulative Advantage: How to Build Momentum for your Ideas, Business, and Life Against All Odds — This book explores the art and science of momentum Marketing Rebellion: The Most Human Company Wins — Some reviewers note this might be the most influential marketing book of the decade. KNOWN: How to Build and Unleash Your Personal Brand in the Digital Age — World's number one book on personal branding. The Content Code — Named one of the top five marketing books of the year by INC Magazine. Social Media Explained — Essential primer on social media marketing. Return on Influence — First book ever written on influencer marketing. Named to the elite list of top academic titles of the year by the American Library Association, which declared it an “essential” and “pathfinding” book. Born to Blog — All-time bestselling book on blogging! LESSONS — Collection of essential essays on embracing chaos. The Tao of Twitter – Best-selling book on Twitter in the world. Mark's books have been used as textbooks at more than 70 universities, have been translated into 15 languages, and can be found in more than 750 libraries worldwide. He is the founder and co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes. The show has been downloaded more than 1.5 million times. Mark is also a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC, and CBS News. He is a regular contributing columnist to The Harvard Business Review. Learn more: https://businessesgrow.com/  

Mark Schaeffer, OD, FAAO, was born into eyecare and worked every job possible in the family practice before going to optometry school after earning an undergrad degree in marketing. As part of MyEyeDr, Dr. Schaeffer is the Clinical Excellence Captain, helping onboard new doctors in the group. He firmly believes that optometrists need to prioritize their expertise and invest in “chair time” with each patient to provide education and create value. Listen in as he and Dr. Allen discuss their approach to patient care, helping them understand the “why” behind their recommendations. Finally, they discuss how excited they are about the numerous innovations and new technologies in eyecare and how they are improving patient care. This episode is sponsored by Bausch + Lomb Blink™ NutriTears® Eye Give a Damn hosted by Dr. Joseph Allen is produced by FluoreSCENE Media.For more information on Dr. Joseph Allen visit https://doctoreyehealth.com/Visit https://odcommunity.com/ to learn more about FluoreSCENE Media.

Join us for another episode as we dive into the world of communities with the Eddy Augusto, the community facilitator of the Humane Marketing Circle. Eddy shares thought-provoking perspectives on the distinction between communities and audiences, drawing from real-life examples, talks about the essence of "Community" and explains the numerous benefits of communities, for its members and the brand. Eddy's definition, "When at least two people begin to feel concern for each other's welfare," encapsulates the spirit of community. Listen to this episode if you're considering to host your own community, or be part of one. In this amazing episode Eddy and I talk about: the definition of a community, and how it's different from an audience the criteria of a healthy community how communities benefit the members as well as the brand our own experience within the Humane Marketing Circle and much more --- Ep 171 transcription [00:00:00] Sarah: Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. [00:00:23] I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. [00:00:58] If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a Zoom circle workshop to hold each other accountable and build their business in a sustainable way. [00:01:16] We share with transparency and vulnerability what works for us. And what doesn't work, so that you can figure out what works for you, instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need. [00:01:40] Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you, together with my almost 50. Years business experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my Mama Bear qualities as my one-on-one client, and find out more at Humane Marketing slash Coaching. [00:02:09] And finally, if you are a Marketing Impact pioneer and would like to bring Humane Marketing to your organization, have a look at my offers and workshops on my website at Humane. Dot marketing. [00:02:30] Hello friends. Welcome back to the Humane Marketing Podcast. Today's conversation fits under the P of Partnership, and if you're a regular here, you already know that I'm organizing the conversations around the seven Ps of the Humane Marketing Mandala. And if this is your first time here, big warm welcome. [00:02:50] You probably don't know what I'm talking about, but you can download your one page marketing plan with the Humane Marketing version of the 7 Ps of Marketing at [00:03:00] humane. marketing forward slash one. Page, the number one and the word page. It comes with seven email prompts to really help you reflect on these different P's for your business. [00:03:13] So partnership is probably my favorite P of the seven P's of the Humane Marketing Mandala. It's also my priority among the 17 sustainable development goals. Uh, goal number 17 is also about, about partnership. So I really think like we, uh, Win if we collaborate more and so I made that really my priority this year with the collaborative workshops that I'm hosting for the members of the humane marketing circle, but also they're open to the public and I bring in these different people that I think are very, very smart, uh, human beings that have a certain expertise that does members of the circle [00:04:00] and, uh, the outside community are interested in. [00:04:03] And this, these collaborations have been just so joyful. They like, they, they were so. Easy to set up, they're fun to organize. And so, yeah, I'm going to continue with these, uh, partnerships for sure. So today we talk about the P of partnership to a community or within the community. And I bring you our very own Eddie Augusto, the community facilitator of our Humane Marketing Circle to talk about communities. [00:04:37] So Eddie is an entrepreneur and self directed learning facilitator with a background in computer science and computer engineering. He decided to pursue a more authentic and innovative path in his career and personal life. He specializes in community building, collaboration, and self directed. education. [00:04:58] He holds a degree [00:05:00] in socio environmental design from Gaia University, collaborative project design from Colab Design, and self directed learning architecture from Masters of Learning, along with other certifications in non violent communication and agile learning. Currently, Eddie works as a community designer, facilitator, and manager, helping businesses to create an environment where people feel belonging and care for each other. [00:05:26] with their customers. Eddie also works as a mentor, helping people to live an intentional lifestyle, purposefully and consciously seeking to align their actions, choices, and values with their personal goals and values. He believes that communities that learn together are the future and works to assist them in developing these collaborative. [00:05:48] Learning skills. In this amazing episode with Eddie, we talk about the definition of a community and how it's different from an audience, the [00:06:00] criteria of a healthy community, how communities benefit the members as well as the brand, our own experience with the Humane Marketing Circle, and so much more. [00:06:11] I'm just so thrilled to share this conversation with you. So here's Eddie and I talking about communities. [00:06:21] So good to speak to you. It's a, it's a different setting, but it's still just us. Right. So really excited to have you on the humane marketing podcast.  [00:06:31] Eddy: Very happy to be here, Sarah, to talk about a subject that I love, which is communities.  [00:06:37] Sarah: Yeah, yeah, you are the, I guess as a, as a, an introduction, you are the community facilitator for the Humane Marketing Circle. [00:06:48] I think it would be a funny story to tell how I came across you. So I actually found you on Fiverr of all places, right? So I was looking [00:07:00] for a community. I think I probably put in community manager. That's usually the term that I was familiar with. And, and then I just kind of, you know, saw what was there. [00:07:11] And, and immediately when you were, uh, you were very, you know, how you are also in person, how I know you are, you're very firm about your beliefs. And I love that about you. And it was like very clear on this fiber page. It said, I only work with. Purpose driven or something like that you explain who you work with and, you know, that's the only work you're interested in. [00:07:36] So I'm like, yeah, this is my guy. So that's That's how we, uh, got in touch and it's just, uh, yeah, it's when I think back, it's like Fiverr out of all places, but yeah, people always ask me, have you ever been lucky with Fiverr? I'm like, I have been lucky very, uh, quite a few times with Fiverr, so. Here we are. [00:07:56] It's probably a year later and [00:08:00] I'm talking about communities now. So, yeah, why don't we start with, um, kind of like an introduction to communities, you know, maybe, like, maybe we can start with. defining communities, you know, what is, what is a community? What makes a community?  [00:08:19] Eddy: Yeah, sure. Um, so community is a very old word, right? [00:08:28] Uh, which has a very broad meaning as well. And then community would be individuals who have, who share something, who share a purpose or who share a place where they live, um, and for, for, uh, but this meaning is not enough for us to, to talk about, uh, what we want to talk here about and what I like to talk about, um, is about intentional communities.[00:09:00]  [00:09:00] Where we are a community because we want to be a community. So there is an intention of being part. It doesn't happen by, by, by accident. Uh, so I think this is the first thing to, to, to say the difference between a community by accident, like a class, for instance. Um, or an intentional community here. I think we will talk about the intention community where people, they have a clear purpose and they want to connect, um,  [00:09:33] Sarah: Rather than in a class where you have to be there, right? [00:09:37] Eddy: Yes, exactly. So the, the word community has been used in so many ways, uh, mainly lately. And I don't really like that, to be honest, I like to, when I talk about community, I am speaking of something which is not just [00:10:00] people having the same purpose, but they have connection between them, they care about each other and there is this sense of care, genuine care. [00:10:11] So, and we could give an example, would a gym be... community, right? Uh, well, people, they have the same purpose. They go there to, to get fit. Um, well, it could be, but it's not necessarily right. So people can go in and go out without saying a word to each other, without knowing each other's name. Uh, but they can also do something like CrossFit has been doing. [00:10:39] Uh, they start, they can start to train together and to go for challenges together, uh, right? So, they can build the community. Um, so that's why I like to, to point out that we are speaking about intentional communities and that intentional communities is not... Neither social media. I really see like, [00:11:00] as you said, you looked for a community manager and in my page in Fiverr. [00:11:04] It was written very well. I don't take care of social media and someone and someone who's normally looking for a for a community manager as most of people call it. Uh, they would be like, then what do you do, what do you do? [00:11:23] Now,  [00:11:23] Sarah: it's so true. And what you say about this, uh, fact that, you know, community, it's almost like a buzzword now, everybody uses it. And I think what you're also addressing is the idea of, uh, An audience versus a community, because that's where I see it, uh, misused often in, you know, kind of this online space, people are calling their. [00:11:49] Audiences communities. So like they would call their Facebook group, uh, community, which again, we could argue that maybe there is a [00:12:00] common purpose. Um, for a Facebook group. But the big question is really, well, are they connected with each other? Or are they only connected to the guru, you know, the leader of this audience and even more is there a selling intention from the guru to the audience, right? [00:12:22] That's really where the difference is between a community that cares and that there's care in between the members and the community leader that only cares about his wallet being filled. And so then, then it's more an audience. Yeah. Yeah.  [00:12:39] Eddy: Yes, exactly. Um, yeah, this difference between like managing your audience and building a community. [00:12:49] And I think we can, we can give some principles to understand it better. And we could say that a community, an intentional community, what we are [00:13:00] speaking of here right now, uh, is something that is purpose driven. So it is not for, uh, of course, we all want to earn money with the community as well. We want everybody to earn a lot of money and have abundance in their lives. [00:13:16] But it is purpose driven and it is relationships first. So, like, It is not about the image of the guru of the boss, and it is about building relationships. Um, we could measure the quality of this community by the amount of connections that there are and the strength of the connections between the people. [00:13:40] Um, and I think there is also this continuous improvement on how we can better manage this community, how we can improve the connections between people. And also I think, and so I think this is, this would be like the basic principles that can already [00:14:00] differentiate, uh, from audience, right? And I think we can learn a lot from indigenous people. [00:14:07] Um, they teach us a lot about community. And personally myself, I was first interested in live communities, like people living together, having a common common sense and et cetera. And then later on, I started to study how we could also, how might we create that online in the pandemics? And it is, and then I discovered that it is possible and technology is here for that. [00:14:38] We can use technology with. Um, with a clear purpose and with intentionality, and we can build communities online and, and actually one of the best things that communities online make is to make real friends who will find each other in real life as well. Yeah. So the two worlds, [00:15:00] they, they merge. Right. And I  [00:15:03] Sarah: would just, would you, would you agree? [00:15:05] Sorry, go on. Yeah. Would you agree to say that? Um, you know, this is obviously the ideal picture of a community. Um, and I feel like in the humane marketing circle, we're getting there. And there's definitely already a lot of connections happening in between members. Uh, we see projects being created. Uh, and yet, It is, I think, as a community leader, if we now talk from the community facilitator point of view, leader point of view, it is probably really one of the things that, um, I wouldn't say hard, but it's like That's, they need still support with that. [00:15:50] You can't just assume, Oh, we now have the people and now just, you know, be all happy and friends. Um, so I feel like that's something that we are [00:16:00] constantly working on in the, in the circle. So, so, and that's what you're working on as well. And, and you're, you are, um, creating these network weaving calls as we, as we call them. [00:16:12] So, so. Really focusing, actually, I'll let you explain them. So, so how does the net weaving calls feed into these interrelationships between the community members?  [00:16:26] Eddy: Right. I love this point that you are bringing up now because yeah, sometimes people think that it is just put all these people in the same room and let them speak to each other, but our education is such that we are, um, We are used to some kind of behavior, some kind of ways to, um, to connect or to, to keep disconnected, uh, when we are engaging with people in conversations, when we are meeting new [00:17:00] people. [00:17:00] Uh, and there is also like, uh, we, we sometimes need some time to break the ice and et cetera. Uh, so I really think that the facilitation, uh, now speaking about community facilitation, it is about setting the space, uh, for, for the connections to happen. And these we make with pro, uh, appropriate, appropriate. [00:17:24] Uh, methods and appropriate tools. Uh, so we design, will it be one by one in, in, in breakout rooms? Uh, what will be the question that will, that we will bring for them to wander and to talk about? Uh, so we, we try to design something that gets out of the, um, uh, the normal, the conventional, right? Because then we get out of the, of, of the automatic. [00:17:51] And then we can really get to know each other for real. And from this point, we build stronger relationships in much [00:18:00] less time. So I think it is all about that. And the net weaving connections that we make in, in our, uh, in our community. And also, I bring this in every community that I work with, my community or as a service. [00:18:17] The net weaving connections, the net weaving call, sorry, is a moment that is, the main purpose is to build connections with people. And it is funny because normally, most of the people, they take time to see the importance of that. They don't want to go there. No. Go there just to meet people, you know? Yeah, I don't have time  [00:18:41] Sarah: for  [00:18:41] Eddy: that, right? [00:18:42] Exactly. It's not my, my, my priority to meet people, you know, but I'm coming to the conclusion more and more over time that it is exactly this meeting people with intentionality. So it's not just about hanging out with whoever, wherever, [00:19:00] and speaking about whatever as well. Uh, but it is about being in a specific place with a specific shared purpose, with a specific designed space, uh, for the thing to happen. [00:19:12] And I'm coming more and more to the conclusion that this very thing is... What brings us more partnerships in business and more health and more, uh, there is a very recent research that I love that they have researched the whole life of a bunch of people in the United States. From childhood until, until, um, uh, late, uh, until, until 80s, you know, and they have showed that one of the main things that people, uh, who, who have been happy in most of their lives they have in common is that they have strong family connections, strong [00:20:00] friend connections. [00:20:01] And, and I think that it is very important for us to keep that in mind, like, what is the final purpose in the end? What it is all about, you know, uh, making business and et cetera, and making partners going here and there, taking an airplane, uh, making people, um, passing time and hours and hours, spending hours in front of the computer sometimes. [00:20:24] What it is all about. Bye bye. And for me, it is really about being self, uh, feeling self, self fulfilled, feeling happy, uh, feeling that we are useful. And as this research shows, I will look for the link later on, and then if you want, you can put it in the description. Yeah, um, well. It really, it is really about the connections we make. [00:20:50] So, um, yeah.  [00:20:52] Sarah: You know, as you're talking, um, I'm thinking of another, uh, word that we often use in the business language, which is the [00:21:00] networking group, right? And so that's another kind of confusion that some people confuse a community with a networking group or a networking group with a community. And so I think it's really important also to point out that a community, at least our community and the way I think you see and I see communities is not a networking group. [00:21:23] So it's not a place where you just come to, uh, you know, get clients and create business. And I think that's the new kind of reality that we're creating, uh, in the Humane Marketing Circle, which is a community that is business oriented because we're mainly talking about marketing and growing our business, uh, in a different way. [00:21:48] And yet it relies on friendship and personality, personal connections, and authenticity, uh, first, right? So that is, [00:22:00] So different from the typical networking events that I ever went to not really doing them anymore, but where you are just showing up as a business person. Uh, what we're trying to create, uh, in the, in the community is. [00:22:16] Holistic community, I guess. It's like where you show up as a whole person. You are, uh, you know, on one hand, yes, you are in business. You are a business person, but the friendships, they don't happen so much on the business level. They happen on the personal level. And that's why we're kind of creating these spaces where. [00:22:37] We're allowing, you know, the whole human to, to be there and connect on this deeper level. That is never the personal, the business level. It's always the personal level. Right. And so we find like communities that are business oriented. Are probably even harder to create, uh, at least the [00:23:00] way we want to create them because it's like this mindset shift. [00:23:02] It's like, Oh, I'm not just coming to get something, but I'm also coming to give and really invest that time. It's a slower approach to, to business in a way. Would you, would you agree with that?  [00:23:18] Eddy: Yes, for sure. This, there is a question that I love to bring in net weaving calls, which is who are you besides your work? [00:23:27] Exactly. You know, because we are so used. Oh, Sarah, what do you do for a living? And then you start to speak about what brings you money in your life, you know, but this is just a tiny part of Sarah. And in the problem, let's let's talk about a bit about the problem, right about business oriented, um, kinds of community, if we call that, um, well, there is [00:24:00] so many people. [00:24:01] With so many clients and so many, so much money, and yet they don't feel self-fulfilled yet, they don't feel happy about what they do, and I think this is what we are trying to do differently. We are trying to make business. As it goes along with our purpose, with our mission, with our life, with who we are, we don't need to use a mask. [00:24:27] Uh, we can expand our being, uh, in connection to people. And I think this is all about, um, marketing as we are humans. And this is all about, um, community in the way we are talking here. Intentional, intentional communities. It is about taking, uh, getting out of this. Automatic way of doing everything, um, which is quite a void, empty. [00:24:55] We feel empty in the end and, and realizing that and trying to do [00:25:00] things, uh, with meaning and with consciousness, uh, bringing consciousness to everything that we are doing. And I think that community is like the one, the only way that we can go. Yeah,  [00:25:13] Sarah: yeah, yeah. No, so true. What I just also thought is that, um, You know, usually in business, you have these membership sites or kind of like learning programs where the idea is to have everybody at the same level so that then there is something that is being taught and we go through a program and then, you know, you take people from level A to level B. [00:25:39] And so it's intentional that everybody is in the same level. Uh, if I think about a community, let's take, you know, an, an inden indigenous community or, uh, you know, I grew up in a hippie community, right? Uh, there was not everybody at the same level. Everybody had different experiences. Everybody had, you know, [00:26:00] different age. [00:26:01] Um, and so that's also what we're trying to build into, uh, the humane marketing circle. It's not, For, you know, only for beginner business owners or only for business owners that make six figures or, you know, that horrible language that we don't like, um, it really is kind of like all over the spectrum because, um, everybody needs community. [00:26:26] It's not like, oh, only these, you know, people need community, only beginners need community or only experts need community. I think that's an essential part. And I actually think that, you know, people come with different things that they can bring and different things that they need. So if I think about the people in the community who have more experience, um, They, they, what they want is maybe to, you know, come as mentors and share their knowledge and, [00:27:00] and create, uh, other visibility, uh, opportunities for themselves. [00:27:04] They don't need so much of the, you know, initial advice. But they still feel like they're being seen and heard and recognized and, and useful. Right. And I think that's also a new concept in the business world. It's like, Oh, we don't just put everybody in the same bucket. We're actually kind of looking at, uh, people as a whole and, and accept everybody and bring everybody in as a leader in their chair, wherever they are in there. [00:27:33] Experience. How does this apply to other communities that you that you have seen or worked with?  [00:27:41] Eddy: Um, yeah, I, I see these that you're saying, like, uh, as a belief that comes from military things, you know, and then, and then it gets to the school where we separate, uh, children by age, you know, Uh, and it looks like we are getting, you [00:28:00] know, uh, older and then we are getting smarter because we have, uh, understood more content. [00:28:07] But in the end, as you say, like, there is such a big opportunity when we, when we merge, uh, beginners with people who are experienced. And, um, and I see it as, uh, the ideal, actually, the ideal pool of a community for learning, uh, purpose, for learning purpose. I think it is this pool of beginners and experienced people. [00:28:34] And I think that the way it also, uh, our, uh, our, our role as community managers, uh, for in this, uh, is to realize the participation of people, what they are giving and pointing it out for the whole community. Uh, hey, um, hey, Sarah, hey, hey, community, uh, Sarah this month, she took a lot of [00:29:00] energy to build this and that for you. [00:29:02] Uh, hey, community. Eddie this month he is offering a session, you know, let's thanks, uh, Adam because he was this month, uh, you know, taking care of the community. So we are like pointing out and bringing attention to the, um, um, to what people are doing for the well, for the welfare of the others. Um, and I think And this is a way to, because yeah, the more experienced people, how can we, how can they feel like they are learning and getting the best of it by practicing what they already have experienced or by learning how to teach what they already have experienced. [00:29:44] So we, we can give more responsibility. And then here we, we are already starting to talk about benefits for the brand, because even if we are not. Driven by, uh, by money. And when we are driven by [00:30:00] purpose, uh, a brand can be driven by purpose. And what are the benefits for the brand, right? Um, I'm going from one, uh, I'm connecting, right? [00:30:11] Uh, subject to the other one, just to say that, yeah, the benefit for, for the brand is, and for the members as well, is Having, uh, in a life space of learning, of constant learning. And because... When people, they identify themselves, um, to, to this place where they feel welcome and they feel belonging. They want to talk about it. [00:30:44] They want to be part of it. They want to bring new people to, to this place because they love being there. Um, and I'm, and it is real, you know, it's how I feel. So I think this is the benefit that, uh, the brand has. [00:31:00] Because we are, we are really talking about loyalty with members. We are talking about extra value out of contribution and collaboration from members who are willing to do what they are doing. [00:31:15] We, we don't even have to ask them because they love being part of the thing and they want to contribute. Uh, and for me the, this is amazing, you know, and for the members, And the benefits for the members, um, I see like, you know, we, what in the end, how do we learn things, uh, new things in the end, right? How do we really actually learn? [00:31:45] It is not just by reading a book, it is not just by, by taking on a course, uh, and it is not just by being in a WhatsApp group. Um, we really [00:32:00] learn stuff. When we are exposed to new information, and then we are able to test it with what we already believe, what we already know. And then we have a safe space to make new trials with this new information that we've got. [00:32:21] And then we obtain knowledge from, from this. Uh, tests that we have tried, right? And for me, uh, this is the thing about community. What I, what, what we are coming to the conclusion, I feel like it is a world movement. We are understanding that we are finding finally getting that is that being around people who resonate with you, uh, and who want to learn. [00:32:49] Things that are similar to what you want to learn is the best way to learn whatever you want to learn because you have a space. to be [00:33:00] exposed to that, to learn new things and to test out your new ideas. And then you really have in your body the knowledge, um, and you have a place to practice. So I think this is what we are coming to the conclusion. [00:33:15] And this is the importance of community. It is like the difference between, um, taking on a yoga retreat of one week and our. are living with yoga people, you know, and practicing and seeing them practicing every morning, every morning you wake up, you wake up late, they are practicing yoga, you wake up late, they finished their yoga, you know, like after a week, you're like, okay, I'm going to wake up today a bit earlier now try to practice with them. [00:33:45] And I think By managing our context, uh, architecting our context with intentionality is the best way for us to learn. And this is all community is  [00:33:58] Sarah: about. [00:34:00] Yeah, so true. And it reminds me of what's on the on the invitation page for the humane marketing circle. I think I said something like, you know, we we talk about and figure out what works for us in marketing, because there's so much content out there that tells you how you should be doing marketing. [00:34:21] Right. And so I feel like Yes, I could teach my way of marketing, which I do in the Marketing Like a Human program, but what I really want to offer is this space and place where we can talk about what works for us and then figure out, um, or, or, yeah, we share what works for each of us and then we can figure out, oh, That works for her. [00:34:46] Let me try that and see how that works for me. And since our values are aligned, our worldview is aligned, then there is a much higher chance that your idea will work for me because it's ethically aligned, right? [00:35:00] Rather than going, Oh yeah, but that doesn't really sound good. So, so it's, it's, yeah, it's exactly what you, you said. [00:35:07] I thought of another benefit that members often say is this idea of the the global community, right? So yes, we are aligned. Yes, we have the same values, the same worldview, and yet we come from different places. You were in Brazil. There's members from different countries in Europe. There's members from the U. [00:35:27] S. And so it brings us these different perspectives that really helps us also then look at things with a different eye and go on. That's how they do it. Or, you know, also different topics like it. In the circle, we, you know, me, we mainly talk about marketing and business, but you know, obviously politics comes up and, and, and I do talk about ethical behavior. [00:35:58] And, and so it's nice to have [00:36:00] different opinions and different things that people, uh, bring in because we are a global community and, and yet we're all part of this shared humanity. So I feel like the global aspect and learning from each other. In this way is so enriching compared to let's say I do an online course at home and you know, I'm just in my office and I'm just learning by myself. [00:36:23] It's not the same, not the same thing, right? Um, the other thing that, um, you kind of touched upon because you mentioned Adam and Adam is one of our members and he's also one of the ambassadors. So that's another way that more experienced members is. Um, get kind of this, um, you know, value for them, but also value to the community because, uh, we have in, in the circle for example, we have three ambassadors who are then taking turns in, in hosting the calls. [00:36:58] And so that is, [00:37:00] For me, when I started that, I was like, this is exactly what I wanted. I don't want to be the only reference person in this community. A community is never ego driven or guru driven. It's, it is, you know, based on different people. And so it's just so amazing to see, you know, Adam, Rachel and Kelly bring in their perspectives and hosting their calls. [00:37:25] And, um, yeah, I'm just curious, uh, if you see that working in other communities as well, this ambassador model.  [00:37:35] Eddy: Yeah, so this is what we would call the badges. This is a very known feature for our communities. And a place that has been using, uh, very well all this knowledge about communities is the Web3 projects. [00:37:53] If you navigate a bit on these new projects about cryptocurrencies and everything, uh, they are [00:38:00] actually making a very good use of all these tools, creating very intentional groups on, on, on Discord, for instance. And in gaming people as well, they also make a very good use of these tools that can reinforce the strength of a community and the badges, for instance, we can we can have, um, when people they they have, they and something like normally mature communities, they will have few few circles that are inner circles and there are outer circles. [00:38:39] But the goal is not to get to the inner circle. Each circle has its own reason, and people can choose whether they want to be, you know, in the visitor space, or they want to be a resident, you know, or they want to be an ambassador. And I really think about [00:39:00] communities of people who live together, for instance. [00:39:04] You don't necessarily want to live there. You might just want to pass the day. Or you might want, or you might want to make a volunteering, um, or you might want to try to become a resident and then the, uh, the community might have a status for you while you understand the values and while, uh, you get to really understand if it resonates to you and the community, if you resonate to it. [00:39:31] Um. until a day you become a leader in the community as well. So I think this is all the, the badges, they are actually a way to symbolize and to represent what is already happening. It's the status that are already happening in the communities, in the circles. Uh, in the groups and we are just making it visible and making it [00:40:00] intentional. [00:40:00] Uh, here are the types of presence that you can have in this place. And this one means this and that one means that, you know, these are the responsibilities of this one and that one. Um, what do you want to, to, to be, you know, how do you want to be part of it? And if you, if you want to be, uh, in. Ambassador, it might have a way until you get there because the ambassadors are mainly, are maybe people who already understand, uh, very well, the, the core values of the business and et cetera. [00:40:36] So, uh, right. So the badges. Uh, really this thing about seeing what are the roles that, that we have in the community and it is not about creating it, like designing all the thing. Okay. We'll have these and that, and that badge, it is to create as, as it comes actually, uh, to, well, there is a, [00:41:00] there is a, uh, a person, the community is growing. [00:41:03] We had just one. one layer in the beginning. Normally, the communities, they start having one layer, which is, are you a part of it or you are not? Uh, the only day later, and then the community starts to get bigger and bigger, let's say, and then you start to see that you are not managing by yourself. And then you see that there are two members who are very participative and they want to take on more responsibility. [00:41:31] They love being part of that. They want to offer more. And then you create a badge for them to say, Hey, you are an ambassador now, and they will love to be recognized by the, by the effort that they make, um, people will also understand what is the difference they will understand. Okay, these people, they. [00:41:52] You know, uh, they are here for a longer period. They understand better. They can help me if I need help. Uh, I can count [00:42:00] on them. Uh, that's why he or she is leading this session, you know? So I really think it is all about making clear and pointing out what will naturally happen inside the group of people. [00:42:15] Sarah: Yeah, yeah. And by saying that naturally happened, I think it really comes to this patience and slow growth. It is, unless, you know, you have a big brand in, in, in, in your, your community is around, uh, an existing kind of, um, maybe the audience that turns into a community, but otherwise, if you're, you know, starting out with a handful of people, it will go through these stages of growth and it's normal that, you know, first, um, yeah, you, you really have to kind of, I think the biggest thing is you have to. [00:42:55] Let go of, um, at least at the [00:43:00] stage where the ambassadors come in, it really, it's growing, um, into something that is Beyond you as a person, right before maybe you're the only one kind of hosting it and managing it. But once the ambassadors come in, and then you have a community facilitator. Now it's bigger than you. [00:43:21] It's not your community anymore. It's the community. And that's why these roles then just naturally evolve and happen because The feedback comes from the community. It's not you. So more, so much designing it anymore. And, and, and that's what's beautiful. But again, in a business context, I would say that it takes some learning. [00:43:45] I, I know that it did for me. It takes some learning to look at it in a different way. To look at, uh, the, as a community, not as a. Business project so much, but more as this natural thing that has [00:44:00] its own it is its own entity and it will grow if you give it the space to grow and the time as well, so I feel like we're. [00:44:12] Kind of coming to to the end. But I want to ask you if we forgot anything that you absolutely wanted to to mention. What would what would you say for closing words about communities?  [00:44:29] Eddy: Yeah, uh, yeah, I'll just say a word about what you're saying. That is, uh, I love to say the phrase that my role has been fulfilled. [00:44:40] If people, they come in, they come in the end and they say, Oh, we have done it by ourselves. Uh, it is a bit ungrateful, but you know, it is the way it should be, you know. I shouldn't be expecting to be the center of the attention. If my, my intention is really that [00:45:00] people learn the best they can, they get the best they can. [00:45:03] Um, if they think they have done everything by themselves, they don't even realize what I have, uh, acted in the place for that to happen. Um, well, this is the ideal actually, you know? So I think it is really about that, about, uh, this creating this space. for, for everyone to learn together and to build friendships that leads to business as well. [00:45:29] We are, we have been saying over and over, it is not about business and not about making money, but this is actually, it is exactly, but it is another way of making money. It is about making money as we, uh, fulfill our purpose. And the more we fulfill our purpose, more we make money. I think this is the thing, right? [00:45:55] Yeah. Um, and I think the le I just want to mention a, a last thing and [00:46:00] then say, uh, a phrase to sum it up. Um, you, you talked about the importance of diversity as well, and. It is very important to point out that, uh, it's very easy to resonate on values. Like, we all value respect, we all, we all value silence, we all value this and that, uh, uh, collaboration. [00:46:25] But the way that we, uh, actually understand respect or silence or collaboration or love are very different from culture to culture, from family to family, from person to person. And this will lead also to conflicts. And this is part of community. This is very important. If your community never has any conflict, then you have a pseudo community. [00:46:54] It is something that you are calling a community, but it doesn't, it didn't test yet [00:47:00] the reality, you know? And the reality is such that we have different understanding of our same values. We all value the same thing, but we think this is something different. Uh, you think something different. And testing this and bringing it to, to, um, you know, building it together. [00:47:19] Okay. How might we understand in the practice, what respect means and how we, how might we value that as a community, uh, testing this reality through conflict is very important. So, uh, this is part of community and I just wanted to point it out.  [00:47:41] Sarah: And it's part of our role to hold the space for that. To be able to hold the space. [00:47:46] To welcome. Yeah. To welcome. To welcome it. Exactly. Yes. Yeah. And that obviously means that we are continuously doing our inner work so that we can show up as these grounded people who are able [00:48:00] to hold the space and don't. React and you know, go immediately into reaction. Um, so yeah, it's a it comes with with, uh, I would say great responsibility as well to to be facility community facility facilitators because it's more than just an online thing, right? [00:48:21] These are real human. connections that are happening with, with all the baggage that we come with, uh, as well. So, yeah, thank you.  [00:48:34] Eddy: There is a book for those who want to read more about that, uh, from Scott Peck, a different drum, it is called, and he says there are four stages of community, pseudo community. [00:48:47] And then it goes to the conflict where we start to realize that we have different, uh, understandings of our values and it gets so big that we cannot, uh, keep to ourselves anymore. And then [00:49:00] it leads to emptiness where most of the people, they go away, they leave. Um, and then it can come to community. So we have to cross all these stages to build a real community. [00:49:12] How much time it takes? It depends if it is a retreat of one week, uh, one evening together, or one year program. It will take a different time. But the idea... The idea is to pass through the stages. And of course, when you get to community, then you are going to sell the community again, right? Hopefully. [00:49:35] Sarah: What's the name of the author? Say that again. Scott.  [00:49:38] Eddy: Scott Beck.  [00:49:39] Sarah: Beck. Okay. Well, make sure to add in the show  [00:49:43] Eddy: notes too. Yeah, sure. And then I just want to say a phrase and also mention another author that I really like. Um, so. The phrase, the phrase is that You are starting to have a community [00:50:00] when you have at least two people begin beginning to feel concerned for each other's welfare. [00:50:06] And the true measure of of a community success is not the size of its membership, but the depth. of the relationships and the strength of the shared purpose. So this is the perspective we are looking at. And I want to mention the author Charles Vogel, who have a book written, The Art of Community, where he gives principles and, you know, some, some steps and how you can build. [00:50:38] Uh, a community. And I also want to say that, uh, whoever is listening to this, uh, podcast, and if you are looking to, for learning more about community on, or how to establish a community, how to get more intentional with the community you already have, uh, feel free to, to look for [00:51:00] me. I'll be very happy to help you. [00:51:02] Sarah: Yeah. Thank you. I was going to get to that. So thanks so much for, for sharing, uh, everything we'll make sure to, to link to, to the two authors you mentioned. Um, yeah, please do not actually, before I ask you to share where people can find you. One more thing that I thought of in terms of diversity is the age, because I remember a kind of a friend or a mentor that I like in the marketing space, Mark Schaeffer, who also wrote a book about communities. [00:51:40] What is it called? It's called, uh, belonging to the brand, why community is the next big thing. Um, and so he, I think in the book said, or maybe it was when he was on my podcast, he said, in terms of the community facilitator, look for the youngest person out there. [00:52:00] And so I, I really feel like that's what I did. [00:52:03] Uh, you know, you're the wisest, youngest person I've met. And, and so I'm just really, yeah, happy to, to have you in the community and you bring this new perspective that I'm so interested in as well. For, uh, for, you know, the different business paradigm, the way we look at our relationship to work. So you, you bring all that as well. [00:52:27] Um, and I think the age diversity is equally important. I mean that for, you know, older people, um, But also for younger people, it's nice to have someone from a more experienced generation and bring that perspective in. So I think that's another thing that we can pay attention to when building these attentional communities. [00:52:51] Um, so yeah, please do share where people can find you. Um, is it Fiverr or do you have another place that's better? [00:53:00]  [00:53:00] Eddy: No, well, I think that my main, the main ways to reach me is LinkedIn. Uh, Instagram, WhatsApp, and I also have a blog, but it is completely in Portuguese for now in medium. So I would say Instagram, WhatsApp, and LinkedIn are the best ways. [00:53:20] Sarah: So we'll link to that in the show notes.  [00:53:23] Eddy: And yeah, just to, uh, I, I, I felt about, I feel about mentioning another, another author who is, uh, Jeff Walker. Do you know Jeff Walker? It is like a big name on marketing on launching, right? He has the book, The Launching Formula. In his book, the Launching Formula, he talks about being rich without money, which is tapping into the, the people results, right? [00:53:53] Right. So his energy is not into building financial [00:54:00] richness, but into building a strong, uh, relationship to people. Because then when he needs something, he knows he can rely on these people who already, who know him. who know what he does and et cetera. So when, even when we are talking about more, um, common marketing strategies, let's say even then, even there, uh, people are already talking about community and how we can shift from the perspective, uh, and how we can understand that. [00:54:32] richness is not necessarily the money in your account. Uh, and it is very related to the relations that you have to people and the connections, the strength of the connections and the shared purpose that you have, uh, with the people around you. Oh,  [00:54:48] Sarah: true. Yeah. I always have one last question that I ask every guest and that is, what are you grateful for today or this week? [00:54:59] Eddy: I'm very, [00:55:00] very grateful for this conversation because it, it, it brings every, it, it gets everything so alive inside me, you know, it, it's something that, uh, that I love to talk about. I'm really passionate about this subject and about the work that I do with this as well. So in this very moment, I feel very grateful for having this, uh, this talk with you. [00:55:26] Sarah: I'm grateful also that we're collaborating on this. So thanks, Eddie.  [00:55:32] Eddy: Thank you. Thank you, Sarah. [00:55:38] Sarah: I hope you got some great value and inspiration from listening to this episode. The best way to get more of Eddie is by joining our Humane Marketing Circle because he's there on every call. He's leading our net weaving calls and he's also facilitating our online community on Kajabi. So... Find out more [00:56:00] about the circle at humane. [00:56:02] marketing forward slash circle. If you'd like to get in touch with Eddie for your own community, you'll find him on Instagram or LinkedIn. And the links are on the show notes page. You find the show notes of this episode at humane. marketing forward slash. H M 1 7 1. On this beautiful page, you'll also find a series of free offers, the humane business manifesto, and the free gentle confidence mini course, as well as my two books, marketing like we're human and selling like we're human. [00:56:36] Thanks so much for listening and being part of a generation of marketers who cares for yourself, your clients, and the planet. We are change makers before we are marketers. So go be the change you want to see in the world. Transcription by CastingWords[00:57:00] 

Jackie Garlich, OD, FAAO, and Leslie O'Dell, OD, FAAO, discuss cosmetics and ocular hygiene with Mark Schaeffer, OD, including how to appropriately address this topic with patients who have dry eye. They also talk about cosmetric trends to be aware of that patients may be participating in, how such trends may affect the ocular surface, and alternative makeup options you can recommend.

Today, Mark joins Sales Lead Dog for a second time to talk about his recent book, "Belonging to the Brand: Why Community is the Last Great Marketing Strategy." Before the Covid pandemic, Mark predicted that the final frontier of marketing is community, and now, post-pandemic and in our current world, building community has become even more essential. In today's episode, Mark speaks about how to build authentic communities by examining your company's culture and community leadership. Join us to learn about community, the last great marketing strategy. Mark W. Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written 10 best-selling books. Mark's new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy describes an essential new path to connect to customers in the modern digital world. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world, including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times, and CBS News. Quotes:   “Put down your algorithms for a minute, put down your automation for a minute. And let's look at what human beings really want. Let's remind ourselves what marketing and sales are supposed to do. And one of the chapters was about belonging and community. When I finished writing the book, I thought, that is the most important chapter in the book, that is the future of marketing. When all this other spammy stuff starts to fade away, we're still going to have each other, we're still going to have community. And that's what's that's really going to be the future.” (2:00-2:36) “This book is about creating community or considering community, because it is the greatest overlooked sales and marketing opportunity in the history of sales and marketing opportunities.” (4:20-4:33) “Most communities fail. And the reason that they fail, the number one reason that they fail, is because they're designed to sell things.” (10:47-10:59) “What can you do in this world, as a company, that you could do better? If you had customers along the ride with you? What do you want to be known for 10 years from now? What's your legacy? What would happen if we brought our customers along with us and actually let them lead the thing? That's where the magic starts to happen.” (12:09-12:31) “The very first question you have to ask is, do we have a culture that can sustain this?” (21:21-21;27) “Community is an implied social contract. What other marketing or sales promotion do we have that's an implied social contract? There isn't one.” (21:49-22:02) Links: Mark Schaefer: LinkedIn Business Grow Website Amazon: “Belonging to the Brand: Why Community is the Last Great Marketing Strategy” Empellor CRM Sales Lead Dog Podcast Empellor CRM LinkedIn #sales #podcast #change #salesleaddog #leadership #leadershipdevelopment #marketing #Belongingtothebrand #community

There is a great book about the landscape of community for business out there already, and there is a great book out there on how to be a community manager.But understanding how to run a community works isn't what will drive mass adoption of it for business.Understanding how to profit from community is what will.That's why I'm convinced that Mark Shaefer's newest book, Belonging To The Brand- Why Community Is The Last Great Marketing Strategy, is the missing piece of the puzzle we needed!Mark is a legendary marketing author that put the marketing world on alert  (and made a huge difference in my life) with Marketing Rebellion, and has just dedicated the last year of his life to understanding how community fits into marketing and sharing it with you.We discussed:- what changed since Marketing Rebellion that got Mark to write a book specifically on community- how businesses of all types (not just tech and Web3 companies) are leveraging community as their number 1 marketing strategy- why a community doesn't need to be huge to make a huge impact - and more!This was a real "pinch me" moment for me.  I met one of my heroes (again), but this time he found the work we're doing at BeTheStage.live remarkable enough to write about us in his book!Connect with Mark:On his LinkedIn: https://www.linkedin.com/in/markwschaefer/On his company: https://businessesgrow.com/Connect with ME!Online at:LinkedIn or Instagram.Support the show

October 11, 2022 — The Board of Supervisors went through a dozen recommendations from a cannabis ad hoc committee led by Supervisors John Haschak and Glenn McGourty last week, sending five of them to another committee. Supervisors received assurance that other items are already being addressed, but cannabis advocates who stayed in the chambers until after 7:00 at night complained about a lack of urgency as state deadlines loom and operators give up on ever making it through the permit process. Mark Schaeffer, who has chimed in on cannabis policy at every step of the ordinance and now serves as the policy chair of the Mendocino Cannabis Alliance, wept as he spoke about losing his farm. “I used to say I had a ten thousand square foot farm in Comptche,” he said. “It's closed. Not only can I not pay for my taxes, likely I'm going to lose my land, and I don't even have enough money to get fuel to get home. But I'm here. Why? Because I put everything into compliance. Because I believed. I believed in myself, my government, my community. Neither the county nor the state has given any of us a pathway to success. They have not given us a pathway at all. And now we perish.” Most of the ad hoc's recommendations had to do with streamlining processes so local operators will have a better chance at complying with annual state license requirements. Because the county's ordinance did not go through California environmental review, individual growers have been struggling to keep up with regulatory requirements as they are being crafted. Another process that has often been described, including by the Mendocino County Grand Jury, as building the airplane while it's flying, is the rollout of the equity grant program, which was designed to aid cannabis business owners who were harmed by the war on drugs. The committee's first recommendation was a three-part reiteration of Board direction to align the county's program with the state's requirements. Applicants have complained that the county has been stricter and more meticulous than the state, out of fear that the state could reclaim funds that were improperly awarded. Haschak laid out his position. “I know that there have been issues that have gone on and on and on, for six months, a year, about trying to clarify whether a solar panel is the right size, whether the number of jars is right for the business, and that kind of stuff,” he said. “And if it's allowable by the state, then we should just go with it and move on. Because the way I see it is, the role of the (Mendocino Cannabis) Department really needs to be getting people to their state licensure.” Cannabis Department Director Kristin Nevedal said she believes she is already implementing that direction. She added that, although there have been bottlenecks in the equity grant program and very few awards have actually been made, no one has been outright denied at this point. Nevedal secured another nearly $18 million in grant funds to help local cannabis business people: the Local Jurisdiction Assistance Grant Program. She described her planned approach to applications for that grant, which she hopes will save her department from multiple rounds of review, and circumvent the need to bring in outside contractors. “I think that these will come to us, this is the hope, review ready,” she said of the upcoming grant applications. “And if they aren't review ready, we will not be issuing an award, and folks can make corrections and apply in the next round. And I'm thinking the rounds for grant applications will be short. Thirty days. We'll announce ahead of time, it will open for thirty days, it will close, we'll do reviews, we'll award, we'll announce another opening.” Nevedal told supervisors that she expects the cannabis department's upcoming move to the Willits Justice Center will help remedy some of the department's shortfalls — but she's not sure exactly how long the move itself will take. Another proposed simplification involved several steps that have not yet been completed. The ad hoc recommended that the cannabis department provide a ‘no objection' status for every document or requirement that it's referred to a state agency, after the agency has been unresponsive for thirty days. But this is problematic, when the county does not have a contract with the California Department of Fish and Wildlife, the main state agency responsible for environmental review and approval. Nevedal said her department has referred about 100 sensitive species and habitat reviews to CDFW, and that a contract is on its way to being finalized. “It came to us as an unsigned document,” she said of the contract. “So we'll work it through approvals at the county level. Once it's signed at the county, I'm sure CDFW is eager to sign it so that we can pay them for the reviews they have conducted…and they have staff waiting to conduct further reviews. So I think they're just as eager as the county to move this contract forward and resume work.” Another layer of procedural difficulties involves vegetation modification, or the removal of trees and shrubs from grow sites. Growers have complained that their permits have been denied or terminated if they're suspected of removing trees for cultivation purposes, even if it's for fire safety or because the tree was dead or dying. Haschak explained the ad hoc committee's recommendation that the Board clarify some exemptions, and establish what kind of evidence is required. “If we're all in agreement that tree removal has happened because of defensible spaces, for health, for safety, for the tree mortality crisis that we have going on, and I think that we really need to be clear on what the parameters are,” he said. “Because what we're having is, we're having a lot of, well, five years ago, I look at this satellite imagery, and I see that there was something there, and we don't know exactly what it was, but there was something, and so it was removed, and so now you're into the veg mod issues.” Supervisor Ted Williams complained repeatedly that recommendations were not “shovel ready,” with plans to implement them with budget and staff. During public comment, Susan Tibben, a frequent commenter on cannabis policy, recalled her experience planting trees in San Francisco with a group called Friends of the Urban Forest. “We did not know what that soil was going to be, until we stuck that shovel into the dirt,” she told the Board.

As part of a national day of climate action, several dozen individuals rallied in Albany on august 2 to call on President Biden to declare a climate emergency and to take strong executive action to halt fossil fossils and speed up the transition to clean renewable energy. In part 2 of Hudson Mohawk Magazine's coverage, we hear from Michael Richardson of GreenFaith; labor active Doug Bullock and Mark Schaeffer of PAUSE and DSA. With Mark Dunlea for HMM.

About Dr. Mark Schaeffer:Dr. Mark Schaeffer serves as Clinical Field Manager at MyEyeDr inBirmingham, Alabama where he practices full scope optometry. Inaddition to his clinical work, he is affiliated with severalpharmaceutical companies in consulting for ocular disease andcontact lenses. Dr. Schaeffer is the author of multiple articles thathave appeared in various journals. He has served as a moderatorfor EyeTubeOD and has given several COPE-approvedpresentations. He is a Founding Member of the Intrepid EyeSociety, and is a member of the Alabama and American OptometricAssociation, American Academy of Optometry and the ContactLens and Cornea Section. Dr. Schaeffer earned a Bachelor ofBusiness Administration in Marketing from University of Georgia,his Doctor of Optometry from Southern College of Optometry, andcompleted a residency in Ocular Disease at Bascom Palmer EyeInstitute in Miami, Florida.Book Mentioned: Range: Why Generalists Triumph in a Specialized World by David Epstein

Mark Schaeffer, OD, offers guidance for handling presbyopic patients who have never before needed vision correction (0:50). Rebecca Miller, OD, gives advice on how to incorporate autologous serum eye drops into a dry eye protocol (7:58). Get five pearls for improving employee relationships and eliminating wasted time from Solomon Gould, OD, MBA (15:02). In the last segment of the episode, learn more about Roxanne Achong-Coan, OD, FAAO, FIAOMC, FSLS. Hear what advice she has for other ODs looking to open their own practices, what it's like to work in the same practice as her husband, and more (26:48).

It’s episode 7 of MarketEd NOT Live season three and we are crossing the pond (virtually) to speak to the wonderful Jon Burkhart, the award-winning keynote speaker and content strategist. He’s best known as the co-author of Newsjacking: The Urgent Genius of Real Time Advertising.  Jon is also the founder of TBC Global where he employs his Constant Curiosity Strategic Framework, and that’s what episode seven is all about, curiosity and creativity. Jon and Paul will discuss all things curious and questionable, moving forward creatively and fearlessly to ensure we can make ourselves think differently as marketers to get the best results we can.    What you will learn...  Why Jon is big in the Balkans  How Jon is finding the world of virtual conferences as an MC  What Jon means by firecracker curiosity and why we need it  Why you always start with ‘what if’?  Why it is important to revisit how you work and what you offer  The importance of company culture  Why you need to work out your internal culture first  Why consumers buy from brands they trust and brands that stand for something  Why it is important to adapt to changes quickly, curiously and authentically  The four curious characters  How to sell your ideas to senior leaders  What the Q.U.I.E.T acronym stands for?  The importance of urgency  Resources mentioned in this episode...  https://www.wolves.co.uk/ (Wolverhampton Wanderers)  https://www.tiktok.com/@nba (NBA TikTok)  https://www.instagram.com/NBA/ (NBA Instagram)  https://www.amazon.co.uk/Newsjacking-Urgent-Genius-Real-Time-Advertising/dp/0500516723 (Newsjacking: The Urgent Genius of Real Time Advertising)  https://jon-burkhart.squarespace.com/keynote-speaker-cv/ (TBC Global Consultancy Agency)  https://conorneill.com/2018/04/21/understanding-personality-the-12-jungian-archetypes/ (Carl Jung: Seeker, Healer, Lover)  https://businessesgrow.com/ (Mark Schaeffer)   If you want to contact Jon, the best place to get a hold of him is through his social channels. Send him a message on https://twitter.com/jonburkhart (Twitter), https://www.linkedin.com/in/jonburkhart/ (LinkedIn) and https://www.instagram.com/jonburkharttbc/ (Instagram). Send him a message and have a chat about how to be more curious, more creative and just an all-round better marketer. 

Episode 100!! Wow, what a journey the last few years have been as the Veterinary Rehabilitation Podcast has grown. I am so excited to be able to celebrate this podcast with an interview with Mark Schaeffer, my marketing hero! We chat about The Marketing Rebellion and how it applies to Vetrehabbers.  Link to The Marketing Rebellion: https://www.amazon.com/Marketing-Rebellion-Most-Human-Company/dp/0578419866 Learn more about Mark and how he helps Business's grow: https://businessesgrow.com/  Sign up for our weekly newsletter on marketing: https://onlinepethealth-info.com/vetrehabber-marketing-tips-sign-up/ Join our Business Vetrehabbers Facebook group: https://web.facebook.com/groups/770288023459994 Watch a free webinar: https://onlinepethealth-info.com/free-webinars/ Learn more about Onlinepethealth membership: https://onlinepethealth-info.com/memberships/

As confusion and fear sweep the world, we are struggling to come to terms with change and uncertainty. Mark Schaeffer got me thinking about my own personal response to the COVID-19 shutdown, with a brilliantly timed blog post  The Corona Virus, A Love Letter That post inspired this Podcast, as Mark shares his thoughts on how we can deal with the very real grief and sense of loss we are all experiencing as we cope with Corona. Links from this Podcast Mark’s Blog Post Marketing Rebellion: The Most Human Company Wins Known: The handbook for building and unleashing your personal brand in the digital age Grey Matters is made possible through your generous support! Please come a Patron of Grey Matters! Join us in the Grey Zone on Facebook   All our other Links Worth Visiting!   → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ →  We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

Empresas exageram quando prometem resultados rápidos e acima do que realmente o inbound marketing pode proporcionar. Afinal, o que realmente esperar dessa técnica de marketing? Apresentação: Cassio Politi. Convidado: Eduardo Correia. Link para a SharpSpring: https://br.sharpspring.com/. Dica de leitura: Marketing Rebellion (https://www.amazon.com.br/s/?ie=UTF8&keywords=marketing+rebellion&index=aps&tag=hydrbrgk-20&ref=pd_sl_3vxgtpwlp1_e&adgrpid=88089654904&hvpone=&hvptwo=&hvadid=393008926967&hvpos=1t1&hvnetw=g&hvrand=11340316092536173606&hvqmt=e&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1001773&hvtargid=kwd-376183935079&hydadcr=5629_10696902&gclid=CjwKCAiA35rxBRAWEiwADqB374zjEMSabDwNL6gkqR8CNFtDuzy6xaHteSR2OyhPXPAUQmTyQFv8xhoCwlYQAvD_BwE). Link para o artigo do Mark Schaeffer (em inglês) sobre Content Shock: https://businessesgrow.com/2014/01/06/content-shock/. Música de encerramento: 'Exagerado' (Ney Matogrosso). Para participar do grupo do Comunique-se no Telegram, o link é este: https://t.me/joinchat/PetVEhbLu3g0ubg7FSEYeg.

Empresas exageram quando prometem resultados rápidos e acima do que realmente o inbound marketing pode proporcionar. Afinal, o que realmente esperar dessa técnica de marketing? Apresentação: Cassio Politi. Convidado: Eduardo Correia. Link para a SharpSpring: https://br.sharpspring.com/. Dica de leitura: Marketing Rebellion (https://www.amazon.com.br/s/?ie=UTF8&keywords=marketing+rebellion&index=aps&tag=hydrbrgk-20&ref=pd_sl_3vxgtpwlp1_e&adgrpid=88089654904&hvpone=&hvptwo=&hvadid=393008926967&hvpos=1t1&hvnetw=g&hvrand=11340316092536173606&hvqmt=e&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1001773&hvtargid=kwd-376183935079&hydadcr=5629_10696902&gclid=CjwKCAiA35rxBRAWEiwADqB374zjEMSabDwNL6gkqR8CNFtDuzy6xaHteSR2OyhPXPAUQmTyQFv8xhoCwlYQAvD_BwE). Link para o artigo do Mark Schaeffer (em inglês) sobre Content Shock: https://businessesgrow.com/2014/01/06/content-shock/. Música de encerramento: 'Exagerado' (Ney Matogrosso). Para participar do grupo do Comunique-se no Telegram, o link é este: https://t.me/joinchat/PetVEhbLu3g0ubg7FSEYeg.

Whitney Hauser, OD, and Mark Schaeffer, OD, offer their thoughts on how optometric education and CE need to change to meet fast-changing needs of ODs in practice and entering practice. This ROB In-depth discussion is moderated by Mark Wright, OD, FCOVD, ROB Professional Editor.

We live in a digital world and people today expect CEOs and leaders to be seen and heard. Both within your organisation and within the broader community. This means you need to have an active presence on social media. In this minisode we talk about how you can become a Social CEO. Why is this important? It's important because people do business with people they know, like and trust. And if they can't see you or hear you then how will they get to know you? Let alone like and trust you. Research by recruitment firm DDI found CEO candidates with a social media presence were 46% more influential than CEO candidates without. Those without a social media presence miss opportunities but also risk looking out of touch. CEOs and leaders with an active digital presence also have greater influence than those without. They are seen as being more connected, more confident and more curious. Why is this important?Seriously though, there are a few reasons. The biggest of which is that it will help you solve a few of the challenges facing many organisational leaders today. You know the ones: finding and keeping good people; managing customer expectations; providing greater experiences for your people (including your workforce and your customers) so they want to do business with you; showing greater transparency and accountability. Having an active digital (and yes, this includes social media) presence, where you share your thoughts, ideas and knowledge will help you position yourself as an expert in your field, and your business as an industry leader. It will also help you become more known, both internally and externally.Mark Schaeffer in his book Known, says that being known is about having the proper authority, reputation and audience to realise your potential and achieve your goals. It's important to realise that having a digital presence isn't only about being active on social media. It also includes using other digital tools – writing a blog, sharing videos on YouTube, having an active presence on your company intranet or internal networking tool (such as Yammer or Facebook for Work), being a podcast guest (or hosting your own), sharing content on LinkedIn and Medium. CEOs and industry leaders such as Richard Branson from Virgin Group, Janine Allis from Boost and Sara Blakely founder of Spanx, are all leaders who regularly share their thoughts using digital media – whether it's blogging, video, Instagram, Twitter, LinkedIn, internal networks or a combination.They share their experiences – the good, bad and sometimes ugly – of what it's like to live the life of a leader. They share professional wins and losses, personal stories, photos and video with their families, their thoughts on their industry's future and so much more. And if you're a fan of Survivor Australia then definitely read Janine's blog as she talks about what her experience was like! One of the most compelling posts I've ever read was when Rand Fishkin, the founder of Moz, wrote an extremely honest post about his struggle with depression. This was one of the first times I had read something so raw written by a CEO. This post made me want to know him a whole lot more. It also made me want to give him a hug. And yes, it made me want to know more about his business and how I could support it. If you're a CEO, Board Member, or want to be seen as a leader in your field, these are a few reasons why you need to be using digital and social media.To communicate To connect To share your expertise To demonstrate your purpose To attract better people To show your personality To fulfil your curiosity So now I want to ask you what does your digital presence look like?Do you consider yourself a social CEO?What's stopping you from doing more? I'd love to know. You can connect with me on LinkedIn or twitter or Instagram using the hashtag #thisconnectedlife and tagging me @melkettleOr you can email me – mel@melkettle.comIf you need help with this please get in touch. I run training, coaching and mentoring programs for CEOs, other leaders and teams to help them become raise their profiles and help them become more confident using digital and social media. If you would like info about this please get in touch.If you enjoyed this podcast, I would love you to subscribe on iTunes or Spotify or via the podcast app on your smartphone.If you REALLY loved it, please leave me a rating and review on iTunes.You might also like to:Attend one of my upcoming events Download my latest whitepaper The Social CEO – from invisible to influencer Signup to my newsletter Buy a copy of my book, The Social Association Book a time for a 15 minute chat Mel Kettle is all about connection, communication and collaboration. She works with CEOs, leaders and teams to help them better communicate and collaborate (online AND offline) to achieve better relationships, revenue and results. Mel is a facilitator, trainer, speaker, author and mentor who provides practical advice that achieves results while having some fun!Download her latest whitepaper, The Social CEO – from invisible to influencer or order a signed copy of her book, The Social Association. To inquire about working with Mel, please email mel@melkettle.com or call her on 0404 600 889.

Get caught up on some of the latest articles from Modern Optometry. In this episode you'll hear Mark Schaeffer, OD, provide steps that medical eye care practices can take to thrive in today's health care landscape. Then, Justin Bazan, OD, shares some pearls he snagged from Hubble that you can apply to attract and retain contact lens patients. Melanie Akau, OD, FAAO, rounds out this episode's offerings with her narration of her article on referrals. She explains how to ensure that patients receive the care they need, even when it falls outside the OD's practice pattern or capacity.

Get caught up on some of the latest articles from Modern Optometry. In this episode you'll hear Mark Schaeffer, OD, provide steps that medical eye care practices can take to thrive in today's health care landscape. Then, Justin Bazan, OD, shares some pearls he snagged from Hubble that you can apply to attract and retain contact lens patients. Melanie Akau, OD, FAAO, rounds out this episode's offerings with her narration of her article on referrals. She explains how to ensure that patients receive the care they need, even when it falls outside the OD's practice pattern or capacity.

Today's young consumer's aren't looking at ads. They are engaging on social media and chatbots. Find out what you need to do to reach them effectively. Guest: Mary has been nicknamed the “ChatBotMom” by her Messenger Marketing community, and her innovative development of chatbot copywriting has helped her students and clients sell millions in products, services and online courses.  (4:20) Why chatbots? (5:23) Why you can’t reach today’s youth with ads (7:20) Chatbots will soon work with WhatsApp Instagram and Facebook (8:15) Why copy is important for chatbots (10:40) To admit it’s a bot or not (11:15) Why your bot should adopt a persona (20:52) How do you drive traffic to your bots? (25:29) Webinar chatbots: why it only takes 2.8 times of engagement to close (30:17) What challenges do you have with Chatbots? (32:15) How to get Facebook messenger subscribers IN 100 words or less, what is your chatbot or AI Voice app and why? Sephora bot – makeup bot Where can the audience find out more? Guest – books, Seth Godin’s “This is Marketing” and Mark Schaeffer’s “Marketing Rebellion” Convert long, story emails into interactive chat conversations to help your bot engage with subscribers and convert. My course Chatbot Conversion Catalyst teaches exactly how to do this. Chatbotmom.com or messengerfunnels.com see Meffy – conversion rate email list bot Mark – Explore the Fanatics Media chatbot on Facebook marketing.  https://m.me/fanaticsmedia?ref=w6471331

In this short ten-minute episode Chris talks about the new book by marketing wise guy Mark Schaeffer titled, Marketing Rebellion - the most human company wins. Schaeffer talks about the importance of adjusting to the new culture of buying: connecting with real humans. The book is filled with stories and data and cutting edge marketing advice. (This is not an affiliate show--I just love this book) Links & Show Notes: 1. Why consumers aren't responding to ads like they used to. 2. The value of long-term strategic marketing over short-term tactics-based marketing. 3. Why career authors need to think of themselves as brands and business owners. 4. The four principles that guide personal brand success: Accurately define your place. Define a space to tell your story. Create effective content (this is called content marketing). Build an actionable audience.  5. Why all this is important to you. Links: Link to Mark Schaeffer's book, Marketing Rebellion

Customers, Business, Emotions, Relationships, Marketing     Summary   A marketing rebellion has occurred, and it's still occurring. We'll learn about that from one of the icons of marketing, Mark Schaeffer. That and more on today's show.   Interview with Mark Schaefer   You'll discover:   Mark's gift for discovering trends in marketing. The core ideas behind Mark's new book Marketing Rebellion. Why marketing is no longer about changing customers' minds, but is more about coming alongside them and respecting them. A powerful story about Ivory soap vs. local soap. Why technology has become the enemy of great marketing. Mark's story of being “hugged by a brand” The constant human truth: people want to be acknowledged and loved. Why we must make the customer the hero of the story.   Click to Tweet   The practice of #marketing is the intersection of all things human. @markwschaefer Deep down, we've always know that #business is about emotions and relationships. @markwschaefer The best companies on earth don't ‘own' #customers. They own a space and help customers belong there. @markwschaefer   Interview Links   BusinessesGrow.com Marketing Rebellion: The Most Human Company Wins by Mark Schaefer KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age by Mark Schaefer The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business by Mark Schaefer The Tao of Twitter: The World's Bestselling Guide to Changing Your Life and Your Business One Connection at a Time by Mark Schaefer Get a free chapter of Marketing Rebellion Mark's Blog Marketing Companion Podcast Hire Mark to speak Press Inquiries Connect with Mark on LinkedIn Follow Mark on Twitter Follow Mark on Instagram   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review

Episode 157 : Aujourd'hui, les médias sociaux sont saturés de contenus et l'image est devenue un levier essentiel de l'engagement des communautés. Mais est-il possible de prédire cet engagement ? Et si l'intelligence artificielle pouvait le faire à notre place ? Si «le contenu est roi», les joyaux de la couronne sont le contenu visuel. La dernière fois que vous avez fait défiler votre feed Facebook qu’est-ce qui vous a fait vous arrêter ? Qu’est-ce qui a attiré suffisamment votre attention pour que vous vous disiez : « Tiens, je vais arrêter de scroller 3 secondes et regarder ça de plus près » ?   #Il y a de fortes chances que ce soit un contenu visuel.  Dans le monde des médias sociaux, un bon contenu visuel est un atout marketing. Etude Quicksprout, les contenus social media avec une image pertinente obtiennent 94% de plus de portée. Les Tweets avec une image ont 150% de plus de retweets. Un bon contenu visuel est émotionnel et convaincant. Il raconte une histoire, parfois sans dire un mot. Il attire l’attention et, lorsqu'il est bien fait, encourage l’internaute à interagir ou à partager le message.  #Oui sauf qu’il y’a une crise de l’engagement. Pour tous les acteurs du secteur des médias numériques - des annonceurs aux petites entreprises et aux media en ligne - le sentiment de crise s’aggrave en ce qui concerne l’engagement des contenus. Dès 2014 , Mark Schaeffer, l’un des experts mondiaux en social média marketing avait annoncé une période de « choc des contenus » qui durerait au moins jusqu’en 2020.. Il annonçait que pendant ces 6 ans la quantité de contenus serait multipliée par 6 alors que le temps de consultation sera stagnant. On vit aujourd’hui le même phénomène qu’aux débuts de la grande consommation, 4x3 géants, publicités incessantes ; « The Social Truman show » Un récent rapport de la société Beckon détaille la situation compliquée qui est la notre. Le rapport s’appelle « Marketing Truth or Marketing Hype ». En utilisant des données de performance issues des dépenses marketing de plus de 16 milliards de dollars pour 203 marques, le rapport révèle qu’alors que le nombre moyen de contenus produits par les marques au cours des 12 derniers mois a été multiplié par trois, l'engagement total des clients avec ce même contenu reste inchangé. 3 fois plus de contenus de marque = même engagement. La recherche a révélé aussi que : 19 contenus sur 20 contenaient peu ou pas d'engagement du tout. Et 5% des contenus contenaient 90% de l'ensemble des engagements de contenu.  Il y’a une guerre de l’attention et aussi une crise de l’engagement ! #L’engagement visuel reste une énigme Dans un univers média saturé de contenus et de plus en plus centré sur le mobile et les médias sociaux, l'image est devenue un levier essentiel de l'engagement des publics. Mais les facteurs déterminants de l’engagement produit par un contenu visuel restent une énigme. Qu’est-ce qui fait que mon contenu va engager. Comment prédire cet engagement ? #Les codes de l’engagement visuel peuvent-il être appris ? Appris peut-être mais difficilement maitrisé avec certitude par l’être humain. Même par le meilleur DA au monde. Selon le cabinet KPCB près de 3,2 milliards de photos sont partagées chaque jour sur internet. Compte tenu de la variété des contenus relayés, comprendre l’ensemble des codes de l’engagement visuel par une approche purement empirique semble compliquée. Une étude du MIT qui nous apprend que le cerveau humain analyse une image en 13 millisecondes. Comprendre les ressorts de l’engagement par l’image est une science. #L’Intelligence Artificielle à la rescousse ? Certains estiment que la crise de l’engagement sur les contenus visuels représente un défi qui peut être résolu à l'aide des technologies d'intelligence artificielle et du machine Learning. ##TheContillery TheContillery a développé une plateforme d’intelligence artificielle permettant de prédire l’engagement d’une image et d’identifier quels sont les attributs visuels générateurs d’engagement. TheContillery c’est français ! La technologie de TheContillery analyser puis prédit quels sont les différents attributs de l’image qui sont générateurs d’engagement (sujet, composition, prise de vue, couleurs, textures, exposition, style, etc.) ##Facebook Creative Compass Facebook annonçait il y a quelques mois la création de son outil « Créative compas » Episode Super Daily 64 > Facebook fait le ménage dans ses publicités ##Gettyimage et Cortex En Avril 2018, GettyImage annonçait un partenariat avec la société Cortex. Cortex utilise l'intelligence artificielle pour analyser de grands ensembles de données, puis recommander le meilleur contenu Getty Images aux spécialistes du marketing. L' intelligence artificielle Cortex analyse la valeur de plusieurs années de données de plus de 33,0000 marques pour prévoir et recommander les schémas de couleurs, d' images qui auront les meilleurs performances sur les réseaux sociaux. . . . Le Super Daily est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence de content marketing et social media basée à Lyon. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Contact : bonjour@supernatifs.com

Best-selling author, celebrated keynote speaker, and one of my favorite writers on the planet Mark Schaeffer joins the podcast to discuss hard truths for digital marketers, why authenticity is the most over used and abused word on the social web, the importance of personal branding and the current state of content shock and what marketers can do to beat it moving forward.

Content shock é o nome criado por Mark Schaeffer ao fato de haver cada vez mais conteúdo disponivel, mas a demanda por ele não crescer no mesmo ritmo.

Content shock é o nome criado por Mark Schaeffer ao fato de haver cada vez mais conteúdo disponivel, mas a demanda por ele não crescer no mesmo ritmo.

This is the October 8, 2017 podcast, “Mary and Martha (Luke 10:38-42)” by Mark Schaeffer, Speaker.

Minter Dialogue Episode #106 - This interview is with Gregory Pouy, one of the best known bloggers in France, recently cited as one of the top 70 rising social media stars worldwide by the phenomenal Mark Schaeffer. Greg has been working with many major companies on their digital strategy and on digital transformation. Moving to New York soon, I wanted to catch up with Greg to chat about the challenges of digital transformation and look at how the C-suite needs to adjust. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)