The Springen Equestrian Podcast

In this RISE Files session, I pull the curtain back on the real reason my clients re-sign for years, pay more, and evolve faster: I'm not just coaching ..I'm leading, going first, and building a culture that demands self-leadership.I share how I challenge clients without coddling them, why truth-telling creates loyalty instead of ruptures, and how culture collapses the need for “sales tactics.” I break down the nuanced difference between coaching and embodiment, why results don't come from money milestones alone, and how I've coached clients far beyond “my” numbers simply because I'm exceptional at seeing blind spots, holding standards, and facilitating breakthroughs.I talk about qualification, discernment, leadership leaks, red-flag clients, why people-pleasing kills your container, and why top-tier clients don't buy your modules .. they buy your vehicle, your lens, your edge, and your lived evolution.If you're stuck thinking “I need more experience before I can lead,” or you're diluting your culture to keep everyone comfortable, this episode will shift your entire identity as a mentor and show you exactly how I built a world where clients lead themselves, hire each other, and stay for the long game.If you're ready to tighten your leadership, deepen your coaching skill, and build a culture that retains clients for years — RQ1 is the room.Three months. Deep identity work. Real capacity expansion. No leaks.

In this RISE Files session, I break down the piece of business scaling almost no one teaches — culture. Not community. Not audience. Culture: the rules, standards, values, and energy people step into when they enter your world. And it's the reason I've built a brand where clients move fast, re-sign early, stay for years, and sell my programs for me. I share how I conditioned my audience to trust my timelines, stop negotiating with my boundaries, and move at the speed I lead. I explain why extending deadlines, people-pleasing buyers, and bending standards kills momentum and how holding the line (even when no one bought) built the culture that led to 100% mastermind retention and multi-year contracts through 2029.I walk you through how movements form — from the mattress story to Nice Girl Funeral and why embodying your values publicly creates a magnetic identity that compounds far beyond one launch. Culture has become the most profitable, sustainable, and ease-filled growth lever in my business… and this episode shows you exactly how I built it.If you want to build a business where clients move fast, stay longer, and rise with you — RQ1 is where your culture, identity, and leadership get tightened in real time.Three months. High-touch. Only for the ones ready to move differently.

In this RISE Files session, I take you through the exact identity rupture that transformed my entire business: the moment I realized my leadership leaks (not my strategy) were capping my income.I share how a client defaulting on payments became the mirror I couldn't ignore, why I shut down my own mastermind at the peak of comfort, and how I rebuilt everything from negative 100% MRR to 140% regained in 28 days by leading myself with standards I used to reserve only for my clients.I walk you through the uncomfortable decisions, boundary-setting, and “nice girl funerals” that forced me to stop cushioning everyone else and finally match my conviction with my capacity. I break down the behind-the-scenes of launching Nice Girl Funeral, turning lived experience into offers, making terrifying moves in real time, and creating a culture where clients lead themselves instead of hiding, shrinking, or pedestalling me.If you've been operating with lower standards for yourself than you hold for your clients, or if you know you're still leading from fear, placation, or comfort ..this episode will punch you into your next level. This is the work that built my $500K+ recurring revenue engine and it started with radical self-honesty.If this episode called out your leadership leaks and you know you need tighter self-trust, standards, identity, and capacity going into 2026 — RQ1 is where we fix it fast.

In this RISE Files session, I break down the real reason I've been able to post every day for over a year, run multiple visibility seasons, repurpose endlessly, and build a brand people actively check for: I stopped trying to create original content every day .. and started building a system that keeps me omnipresent no matter what season I'm in.I share how I split-test content, reuse and reconfigure posts, run trial reels, and create momentum long before the numbers show it. I explain why most coaches burn themselves out “starting over,” why pivoting doesn't require a new account, and why your audience isn't the problem — your attachment to likes and algorithm narratives is. I walk through how I rebuilt my voice after losing it in over-curated mentorship, how I turned my life into a content engine, and how daily creation rebuilt my conviction and internal momentum faster than any strategy ever could.If you're tired of feeling invisible, second-guessing every post, or waiting for the algorithm to save you .. this episode will recalibrate how you show up online and turn you into the creator people can't look away from.If you're done waiting for momentum and ready to build it, RQ1 is where we turn this into your new baseline.Three months of identity, capacity, leadership, and content expansion — in real time.

I stopped taking arbitrary advice from every mentor I hired and started using discernment like a weapon in my business.For a long time, I was consuming every module, every audio, trying to implement everyone else's strategy .. & completely lost myself in the process. I forgot how I built my first business: throwing spaghetti at the wall, trusting my own ideas, making it up as I went and becoming a professional by coaching and leading, not by perfectly copying someone's framework.Inside this episode, I break down:How “acting like a follower” quietly erodes your brand, your voice, and your authorityWhy most coaches feel stuck in their content (it's not that you don't know what to say it's that you don't trust what you have to say)Why evolving in front of your audience is a power move, and why people hide when they're not proud of how they lead behind the scenesThe client case study who dropped her best-ever micro-offer after we stopped over-strategizing and let her trust the idea that actually felt aliveHow I use transparency, self-responsibility, and my own real-time leadership as my funnel and why clients pay to be in the slipstream of thatIf you're done contorting yourself to fit every mentor's “one right way” and ready to build a brand that actually feels like yours this is the calibration.If this hit and you know you're done building your business on other people's brains, RQ1 is your next move.Three months with me actually tightening your capacity, leadership and offer strategy in real time .. not in theory.$333/month or $1000 paid in full. RISE Files & podcast listeners only.

In this RISE Files session, I take you behind the scenes of how I went from $9K months to $50K–$60K cash months and locked in $400K+ of recurring revenue for 2026 — not through journaling, affirmations, or “being the energy”… but through capacity work most coaches never teach. I share the identity mechanics and decision-making that actually collapsed time for me:• why “be, do, have” kept me stuck for years,• what capacity really means (hint: it's not holding more — it's dropping emotional weight fast),• how I built speed, neutrality, and self-trust while navigating motherhood, money fear, identity loss, and inconsistency,• the $50K investment that was 75% of my monthly income and why I made it anyway,• and how I repeatedly blew past my nervous system ceiling to normalize numbers I never could've imagined a year earlier. I'm walking you through the exact behind-the-veil decisions, ruptures, and recalibrations that allowed my business to explode — not because I felt ready or regulated, but because I acted before I ever became the woman who could hold it.If you're done flirting with your vision and you're ready to actually become the version of you who scales ... this one is it.Get into our private Q1 immersion:3 months. $333/mo or $1000 pay-in-full.A space that's not open to the public yet, only to RISE Files attendees & podcast listeners.

No one knows what the f*ck they're doing.Not me. Not the women you pedestal. Not the 8-figure hitters you drool over.The only difference?They had the balls to move with what they had.Meanwhile, you're sitting on your sh*t like it's a secret weapon that's gonna self-activate once you finally feel “prepared.”That's why you're not making the money you're already a match for.You're telling yourself you need another certification, strategy, course.You're writing 27 drafts of content you'll never post.You're watching people half as talented as you bank $50K+ months while you convince yourself you're “not credible with your audience yet.”And for WHAT?There is no finish line where you suddenly feel ready.I've built my entire business(es) multi-six figures & this one on track for half a million in 2025 by moving anyway.By deciding I had enough to take step one.By realizing “figuring it the f*ck out” is the strategy.Every big move I've ever made looked insane in the moment:⚡️ Starting my online business literally the day I had my son.⚡️ Dropping a 70-person live event out of thin air with no “plan.”⚡️ Pitching high-ticket containers when I didn't even have the backend built yet.Your brain will always try to keep you in the loop of “not enough, yet.”But the truth? That voice never leaves.You just stop listening to it.And when you get in rooms where women are building wealth, brands, & lives that only they could create .. they're not pyramids built off of eachother?You'll realize FAST that no one has it figured out.That you just have to be ballsy enough to move while it's messy.THIS IS WHAT NGF LIVE IS.Not surface-level hype.A room of successful badasses rewriting the rules in real time & forcing you to see how much more you're capable of.If you want certainty before you move, you'll be here another year saying the same sh*t.If you want ignition, this is your room.October 17–19. Toronto.Be in it.

August was an $80,000 sales month

You can't fully hold gratitude for the moment AND ignore how short life is at the same time.Most people think “being present” = slowing down.But the truth?The only way to honour this is to move faster, because no one is guaranteed another day.Nothing that happened last year, last week, or last night actually dictates what's possible in the next 24 hours. Or the next 2 years.Your track record doesn't matter.The ONLY thing that's final is time.And if you actually got how finite that resource is, you'd stop:

GET YOUR TICKET TO NICE GIRL FUNERAL LIVE.When everyone else is blending in, Mary Morgan is tearing up the rulebook. In this episode, Jess and Mary get into disruptive marketing, innovation, and the exact mindset shifts it takes to stand out in an oversaturated online space. This isn't about following trends .. it's about breaking them wide open so your brand becomes unforgettable.

GET YOUR TICKETS TO NICE GIRL FUNERAL LIVE This episode is a fire-lit conversation on why women need to stop apologizing, stop shrinking, and start making more money without guilt. Jess and Beth dismantle the “boring is safe” lie and crack open what it actually means to step into unapologetic leadership, wealth, and expression.

Okay… I didn't know where this one was going when I hit record. But if you've been coasting in curation, hiding behind strategy, or lowkey bullshitting your way through your leadership — this one's going to hit hard.I talk a lot about embodiment. I talk a lot about self-responsibility. But this? This is about the kind of depth that actually changes people's lives.And the truth is… most of you aren't going there. Not with yourself. Not with your clients. Not even in your content.In this episode, I say the things most people are too scared to even whisper:Why “surface-level strategy” isn't leadership — and never will beWhat it actually takes to be a real f*cking coach (not just a content machine)The reason I've had clients go from $0 to $300K and why I've been able to coach through breakups, court cases, and chaos without flinchingThe truth about curation, disembodiment, and why most of your sales are inconsistentThe unfiltered behind-the-scenes of what's really required to become the 1% of the 1%I also share why I'm terrified every day while building Nice Girl Funeral LIVE, and how I lead myself through it anyway — not for the optics, but because I'm not available to stay stuck in anything that isn't real.This is your wake-up call.This is your mirror.This is your reminder that you are the first domino. Always.And if you want to be in the room where this level of leadership becomes embodied AF?Snag your seat to Nice Girl Funeral LIVE — because I built this for women like you. Women who are done with the pretending. Women who are ready to rise.

Think your mastermind isn't selling because of your niche, your price point, or “summer being slow”?Wrong.In this episode, I'm ripping the curtain back on the real reason high-ticket masterminds fail to sell out — and why it has nothing to do with the market and everything to do with your inability to hold the space.If you want mastermind retention most coaches can only dream about, if you want to collapse time & learn the energetics behind blowing up your spaces you HAVE to get inside High Risk Hot Payoff.

Inside Multiply Me, I'm teaching all the tactical visibility shit .. the remixing, the viral hooks, the post structures, the systems I used to hit a million views and over 1,000 new followers in June.But this? This is the real reason most of you aren't getting the visibility you want.It's not the algorithm.It's not your hook.It's not your fucking audience.It's shame.And no amount of repurposing or storytelling hacks will save you if your nervous system still believes visibility = danger.In this episode, I talk about:The subconscious visibility wound every entrepreneur has (yes, even you)How shame shows up behind the scenes — and why your audience can feel itWhy even consistent content won't convert if you're still energetically holding backHow disembodiment kills trust and momentum (and what to do about it)The exact question I asked inside Multiply Me that cracked everyone openIf you're still hiding from your own truth…If you're scared people will “find something out” that makes you unqualified to lead…If you're saying all the right things but your sales are sporadic and inconsistent…This is the frequency shift you didn't know you needed.Ready to stop performing and actually be seen?Join the women inside Multiply Me▶ Click here to join and catch up on the replays

This episode might break your brain a little.Because once this concept lands, like really lands .. it'll shift how you show up, how you lead, how you create content, and how people pay you.Here's the truth:My best clients get the biggest ROI not because I give them the best information……but because they know how to find value in everything.They:Watch how I lead when shit goes sidewaysStudy the micro-moments where I reclaim my powerLearn just as much from how I embody something as what I say about itThey've decided:I am the ROI. I create the ROI. I pull value out of everything I touch.And because of that, they're unstoppable.In this episode, I share:How this perspective changed my business (and removes the pressure to perform)The real reason your perfectionism is repelling the best clientsWhy the most human, unscripted, messy moments are what actually build connection and trustThe subtle difference between information and transformationWhy content curation is killing your sales — and what to do insteadIf you've been waiting to feel “ready,” if you've been scripting your content, editing your leadership, or constantly worried it's not valuable enough…this is your sign to drop the act and lead.Because when you stop performing, you become magnetic.

This episode is pulled from a deep, raw, edge-pushing call inside the Nice Girl Funeral LIVE Affiliate Program — but it's a conversation I know so many of you need to hear right now.I talk about the exact shift that changed everything for me:How I stopped playing in comparison and started building a category-of-one brandWhy I no longer fear my clients hiring other people — and how that made my business explodeWhat it means to move from service provider to movement makerThe real reason you're capping your income (hint: it's not strategy)And how I created a space where women don't have to tone themselves down to belongI used to be afraid to align myself with bigger names, scared to lose clients, unsure of my own magic. I was still selling from scarcity and letting other people's opinions dictate my moves.But that version of me had to die for this one to be born.And this event — this movement — was built to help you do the same.This is about stepping into a level of embodiment and unapologetic leadership that will change your business, your brand, and your life. And you don't need to feel “ready” to do it.You just need to decide.If you've felt it in your gut that you're meant for more…If you've been waiting to feel “ready”…If you've been holding yourself back because you don't want to be too much, too loud, too you...It's time to bury the good girl.

Lucky for you, I had a bit of a drive this morning and I used it to riff on exactly why my business is blowing the fuck up… and why so many of you are stuck spinning in circles, waiting for permission you don't need.The short version?I trust myself more than I trust anyone else.And most of you are still outsourcing your power.This episode is raw, direct, and probably going to trigger the coaches who rely on codependency to retain clients. But it's exactly the kind of leadership more people need to hear because this is what actually moves the needle.Inside, I talk about:Why my self-trust infrastructure is the reason I scale fast (and keep clients re-signing)How I made the call to launch Nice Girl Funeral Live even when my mentor said I should wait (we now have 35 tickets left)The difference between being led vs. being babiedWhy I don't let my clients wait for feedback before they post and why it worksHow to stop diluting your results by filtering every decision through someone else's opinionWhat to look for (and change) if your containers are attracting victims instead of leadersI also break down how I've built containers where people fly with or without me, why your clients being scared to disagree with you is a leadership problem, and why your mentor is not your God.If you've been thinking the container is the thing, it's not.You are the thing.You are the ROI.And you need to start acting like it.

Grab your tickets here

If I were selling a program & had days left to fill the room here's exactly what I'd do:1. Drop a face-to-camera reel TODAY.
Hook hard with authority in the first 3 seconds.
Overlay a comment keyword on screen.
Tell them exactly why they need to be inside now.
Post on your grid, repost it again hidden from your profile, run it through trial reels, pin the same hook on Threads with a link, repurpose for TikTok, then take the caption and slice it into an email.2. Repurpose your best story sequence.
Use it to build:


The most exhausting thing you're doing in your business is avoiding the actual sh*t you need to do.You're never doing too much, you're doing way too little of what lights you up. You're never burnout, you're in a state & pattern of constantly valuing other people's needs over your own. You're not capped - you haven't learned how to let go of the distractions your ego is serving you to stay exactly where you are.THIS is the work that blows up your brand. THIS is the work that actually changes your life while you change your clients. It's not what you're doing, or how much of it you're doing .. it's that you've bought into the belief that you have to put on an act -Because you, showing up as you, with all facets of you ..Couldn't possibly be enough.

From $0 to 5-figure months, $9k days & travelling with her family my baddieee gurl @kristyna.reimers and I chat her journey burying the Nice Girl and leveraging perspective to f*cking WIN

Okay I didn't know where this one was going when I hit record. But if you've been coasting in curation, hiding behind strategy, or lowkey bullshitting your way through your leadership — this one's going to hit hard.I talk a lot about embodiment. I talk a lot about self-responsibility. But this? This is about the kind of depth that actually changes people's lives.And the truth is… most of you aren't going there. Not with yourself. Not with your clients. Not even in your content.In this episode, I say the things most people are too scared to even whisper:Why “surface-level strategy” isn't leadership — and never will beWhat it actually takes to be a real f*cking coach (not just a content machine)The reason I've had clients go from $0 to $300K and why I've been able to coach through breakups, court cases, and chaos without flinchingThe truth about curation, disembodiment, and why most of your sales are inconsistentThe unfiltered behind-the-scenes of what's really required to become the 1% of the 1%I also share why I'm terrified every day while building Nice Girl Funeral LIVE, and how I lead myself through it anyway — not for the optics, but because I'm not available to stay stuck in anything that isn't real.This is your wake-up call.This is your mirror.This is your reminder that you are the first domino. Always.And if you want to be in the room where this level of leadership becomes embodied AF?Snag your seat to Nice Girl Funeral LIVE — because I built this for women like you. Women who are done with the pretending. Women who are ready to rise.

Grab your tickets here

Join the free channel: https://t.me/+LBgzTvTsEWNmZWY5Join the membership: https://jessica-parr.mykajabi.com/offers/wm6tgTzF/checkoutDM me "mastermind" on IG to apply.⁠Get inside of MULTIPLY ME (live July 28-31) TODAY!⁠

Demi is coming to NGF LIVE as a keynote speaker this October in Toronto & she's bringing the real f*cking numbers.With millions in client results, a signature buyer journey framework that actually scales, and a no-fluff approach to building empires ..Demi is stepping on stage to burn down the watered-down strategy keeping powerful women broke, busy, & underpaid.If you want in the room for this, don't wait.Pre-sale is open now and VIP is almost sold out.This event is intimate by design and tickets are going fast.Come learn from the real deal.The next level of your brand, income, and unapologetic strategy is waiting.⁠Grab your ticket here.

Maddie is coming to NGF LIVE as a keynote speaker this October in Toronto.If you haven't grabbed your ticket yet - pre-sale is on & they're going fast.We intentionally designed this inaugural experience to be intimate, which mean the room is CAPPED & there are less than 50 seats remaining.You will never have the opportunity to be in proximity to so many incredible 7 and 8-figure female badasses as you will in this room.Learn more HERE.

Here's where this disconnect is happening in your sales process & how to actually become a match for dream clientsMoving like the offer is inevitable = clients that create value everywhere they go.

These are the changes we made to one of my client's offer suites within 24hrs inside of the Power Moves Mastermind.She's getting daily inquiries in the DM's and selling out her 1:1 coaching roster without expending more energy. If you're the person who feels like they're set up to scale this is going to highlight the most common gaps I see capping your income.

Our live call number two on creating content that converts from a place of internal authority & building your conviction when it comes to closing sales.

Why holding back in your content is a disservice to clients & costing you money.

How you're going to evolve your identity & do it in a way that you can't back peddle into your people-pleaser.(Aka create a quantum leap in your business)

We're cracking open main character money ..what it means to stop asking for permission and start moving like the woman who's already paid. I'm calling out the biggest money leaks I see in high-achieving women: discounting your work, overdelivering to justify your pricing, taking responsibility for your clients' results, and hiding behind your offer because it feels safer than selling you. That's all rooted in nice girl conditioning and it's killing your power.We drop into a quick visualization to feel the energy of the woman who doesn't negotiate with her people pleaser, doesn't shrink to be liked, and sure as hell doesn't wait for validation before she sells. If that version of you exists in your head, she already exists in your business .. you just have to choose her.I hand out the 24-Hour Feral CEO Challenge and tell everyone in the room: Go sell like you've got a waitlist. Post like your feed is the main stage. Be the woman you keep waiting to become.You don't need a rebrand. You don't need a funnel. You need to stop watering yourself down and own the fuck out of who you are.Let the nice girl die.

You're killing the f*cking game but you're afraid to go

WELCOME TO THE FUNERAL

IKYK you're way past the “nice-girl” bullshit.You've worked through the obvious stuff.But Nice Girl Energy doesn't always look like “no worries if not” in the DM's or discounting your price the second someone hesitates.It's stealthy as f*ck ..& it's still hiding in places you haven't even noticed.Let's just talk about ONE of those.FULLY BEING SEEN.

WELCOME ☠️

Burying the Nice Girl doesn't mean you stop giving a sh*t about people.This is your wake-up call. This isn't mean girl marketing

How to check your sales capacity and rewire your identity to land high-ticket dream clients.

This is the last audio training for Never The Same (design, market & sell your high-ticket offers) a 3-week intensive experience for women looking to blow it out of the water in their business. If you're ready for things to NEVER BE THE SAME - check out the Black Friday offers expiring Dec 1 at 11:59pm est HERE But WAIT !! There's more .. You can join Never The Same & access the call recordings as well as the telegram trainings RIGHT NOW for $0. No joke. JOIN NTSN HERE

IG live

Let's talk about what's actually happening when there's a messaging problem. If you're ready to blow through those body beliefs & sell your highest ticket offers with the same amount of ease at $7 ones then join us inside NEVER THE SAME. This is where you'll learn how to design, market and sell your high ticket offers while removing the blocks that are stored in your subconscious. See you inside.

Join the Black Friday Dynamite Minimind (5 spaces only) if you're ready to pour gas on your hot sales in November HERE. Get on the bts list with exclusive sales and offers by joining my IG Channel HERE.

IG live.

A quick reminder that you are programming your thoughts based on what you consume. Set yourself up for success by being intentional with what you give attention to.

This is a live from last week. If you'd like to join us inside of Power Moves, CLICK HERE If you'd like to join us inside of the Authority Ca$h Minimind, CLICK HERE

Expanding your capacity & the perceived value of your offers (or brand as a whole) by deeply valuing yourself. You don't have to give parts of yourself to GIVE VALUE in your business.

Getting caught in a validation feedback loop is often the reason you feel like you're on a bit of a rollercoaster in your business. Let's talk about coming back to yourself. Keywords leadership, emotional intelligence, client interactions, business mindset, self-awareness, sales strategies, personal growth, resilience, entrepreneurship, mindset shifts

We're diving into the “when __ then” facade & what's really happening when your brain is telling you that you aren't ready to move bigger. Keywords fear, resistance, self-belief, business growth, ego, intuitive decision-making, personal development, coaching, mindset, success

Why trying to compartmentalize your identity online & offline is keeping you from attracting the people you TRULY want to work with, and how to fix it. Keywords leadership, embodiment, self-integration, authenticity, personal growth, business success, alignment, energy management, women in leadership, identity

Taking action and facing challenges head-on is key to success. When we open up about our personal stories and show our vulnerable side, it helps build authority with your audience. Keywords leadership, content creation, audience connection, business momentum, overcoming challenges, authority building, personal growth, marketing strategies, emotional navigation, client trust

Flip the feeling