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Alex Frees is the son of a mensa, and it shows. He's been able to bring his company, Credit Suite, from a 5 million dollar to a 15 million dollar company. Yes, he tripled it. He hasn't done it alone though. He has used his connections and support from the tried and true successors in addition to his own genius to make that happen. Tune in to learn how he did it, we promise you will learn something new. Watch this episode of the World of Marketing to learn more about: 2:42 The influence of elder geniuses 4:18 Why Credit Suite and finding meaning in your work 7:52 The growth of Credit Suite and Alex's role 13:36 The biggest marketing mistake of complacency 17:19 Identifying your complacency 21:08 Alex's biggest marketing victory 24:54 The Funding 30 Challenge and its massive impact
Jason Cunningham is the co-owner of The Practice, a business advisory firm in Victoria Australia, an author and media commentator on radio and television, including Network Ten's The Living Room. On this episode, we will discuss his latest book, Have Your Cake & Sell it Too - The 7 Key Ingredients of Business Success, and how podiatrists can benefit from this information and come out of the COVID-19 pandemic with all guns blazing. We also talk about: Beginning with the end in mind, and why this is powerful. You are building a business that’s ready for sale, even if you don’t want to sell it. When a business is ready for sale, what does it look like, sound and feel like? Highly profitable Amazing cashflow A team that is a delight to work with Customers that keep coming back Runs without you Someone will one day offer you big bucks, but you’re in a position to say no. Most professional services work for themselves because they are great at what they do and think that's the natural next step. Employing people better than yourself to work with you. Understanding the long game of building a business that’s suitable for the ultimate customers, which is the one person that is going to buy your business Why you need to start building an designing it right now, not when you think you may want to sell Hire the best podiatrists, don’t try and be the best podiatrist You need to have a STRATEGY: Most businesses don’t have a plan. It’s five years old and sits in the office draw. And no one else in the business knows the plan. You need to train your team to the plan, and it needs to be crystal clear to everyone involved. You need to be continuously reminded of the game plan each day. How is everyone tracking to the plan? (KPI’s) it's essential to Understand Yourself You must build your mission statement and be on purpose. Who do I serve, and how do I serve them? Once again, be crystal clear. Mission statement, 20 words or less What do you stand for? (core values and culture) Final Tip Never before has collaboration be so profound and so important, we may feel disconnected, but we are very much connected, therefore the more you put into this world, the more that will come back to you, and the reverse is also true. "A Crisis requires a cool head, and we’ve never made a smart decision when we’re angry, when we’re drunk or when we panic." If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or reach out to Jason at The Practice. One-On-One Coaching & Mentoring If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at tf@tysonfranklin.com and let's see where I can you. Newsletter & Events If you'd like to be kept up to date with my EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily emails telling you how great I am. Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional small business and marketing tips, information regarding podiatry events and conferences around the world. Check it out: Podiatry Legends Facebook Page. My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository. Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts. If you enjoyed this episode you might also enjoy: 074 - Dr Patrick MeEneaney 8 Business Trips During COVID-19 It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Ep 188 - Developing Your Avatar & Unique Selling Proposition with Alex Frees
Dr Patrick McEneaney was my guest on Ep 048: Rapid Business Expansion, (Nov. 2019), and since then he has purchased three more podiatry businesses, right in the middle of the COVID-19 pandemic? What was he thinking? Is he crazy, or is he a genius? I'll let you decide, but one thing I can tell you for sure is that Dr McEneaney is a passionate podiatrist and is not guided by money, he loves life and enjoys what he does every day at Northern Illinois Foot & Ankle Specialists. On this episode we discuss Innovation that will come out of this pandemic and how we will benefit When to implement and not implement new systems Spotting Opportunities: They come up all the time, but it's essential to work with your team and look at the numbers, is it worth what they're asking, and can we infuse into this business to make it better and more valuable? Knowing when to say NO 8 Business Growth Tips For COVID-19 Do not panic - a lot of people will have fear and anxiety, but it is important to remember it will go back to normal at some stage, we just don't know when. Work with your team - look at agenda items from the past that have never gotten done and start tackling them. You may never get this sort of time opportunity again. Be adaptable - you’ve got to learn how to take on new challenges (telehealth) Look at equipment purchases - vendors are struggling as much as we are, so ask for discounts. Leverage to your advantage. Protect your cash flow and prepare for a rainy day - you cannot assume you’re always going to be making a lot of money. Preparedness - you've got to be ready for things to go wrong and you need to have adequate insurance in place. Pandemics don't occur every day, but other disasters do. Utilise your services - what services are available to you right now that you are under-utilising? Find a way to keep them top of mind and work them into your daily routines more. Commence new services - what can you learn that will give you more treatment options and skills, or can you bring on a new team member who can provide the expertise you do not have. "You don’t need ten of you; you just need a few of you and other people who are a supporting cast who can do other things that you either can’t do or don’t want to do". If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with Dr Patrick McEneaney at drmceneaney@illinoisfoot.com One-On-One Coaching & Mentoring If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at tf@tysonfranklin.com and let's see where I can you. Newsletter & Events If you'd like to be kept up to date with my EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily emails telling you how great I am. Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional small business and marketing tips, information regarding podiatry events and conferences around the world. Check it out: Podiatry Legends Facebook Page. My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository. Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts. If you enjoyed this episode you might also enjoy: 071 - Testing Positive to COVID-19 with Dr Emily Splichal It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Ep 188 - Developing Your Avatar & Unique Selling Proposition with Alex Frees
Ian Griffiths is a London based Podiatrist, and Craig Payne resides in Melbourne, Australia. In October 2017, while Craig was visiting Ian in the UK, he had an idea, "let's do a Facebook LIVE video and see what happens". To their surprise, it was well-received and so began Pod Chat LIVE. Initially, it was a weekly show, but due to time restraints, it is now produced monthly. Still, with over 60 hours of video recordings, there's sure to be something interesting for every podiatrist. On this episode we discuss: The reason for starting Pod Chat Live in October 2017 How people consume information is changing and why we need to change with the times Why the show went from video on Facebook and YouTube to a podcast show It's a FREE resource - "I’m sorry if you do not like the show, would you like your money back". Positive reinforcement Fear of public speaking Craig Payne's - Podiatry CPD Academy Ian Griffiths - Sports Podiatry Info Niching works Final Tip Ian - Listen to Pod Chat Live, it’s never been easier to have information at your fingertips. Craig - Don’t drink the Kool-Aid or jump on the bandwagons that other people are falling for. "Be an excellent critical thinker with a certain level of healthy scepticism". If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with Ian and Craig via their Pod Chat Live website or Facebook Page. Business Coaching & Mentoring If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at tf@tysonfranklin.com and let's see where I can you. BUT, I'll be perfectly honest I'm not for everyone. Newsletter & Events If you'd like to be kept up to date with my PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish. Next Event - EARLY BIRD SPECIAL UNTIL 23 DEC. 2019 Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world. My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository. Tell Your Podiatry Friends If you enjoy the Podiatry Legends Podcast, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts. If you enjoyed this episode you might also enjoy: Ep 021 - Drs Todd Brennan & Leo Krawetz Are YouTube Legends It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Ep 188 - Developing Your Avatar & Unique Selling Proposition with Alex Frees
Margaryta Chos is a Ukrainian refugee, who now resides in Glasgow, Scottland, and her story is an inspiration and example of what true grit and determination can achieve. She is a former Ukranian Army lieutenant, current Fitness Model & Body Builder, Super Mum and successful Youtuber, and while doing all this, she managed to obtain her Podiatry degree. Ryta decided to challenge herself by taking up bodybuilding. She saw other people in the gym doing it and thought, 'I can do that', and within a few short years went on to place 5th in Britain in the Fitness Model category. On this episode we discuss: Fear, doubts and self-esteem Discipline helps you achieve far more Why bodybuilding became an addiction Social media trolls Balancing her life and studying podiatry. It's all about managing time The importance of giving back to the community Creating Youtube videos for herself and where she works at Foot Medic in the UK Final Tip Always grab every opportunity that comes your way and try to say yes in ways of personal and professional growth. If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with Margaryta Chos at Foot Medic. Business Coaching & Mentoring If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at tf@tysonfranklin.com and let's see where I can you. BUT, I'll be perfectly honest, I'm not for everyone. Newsletter & Events If you'd like to be kept up to date with my podiatry marketing workshops and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish. Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world. My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository. Tell Your Podiatry Friends If you enjoy the Podiatry Legends Podcast, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts. If you enjoyed this episode you might also enjoy: Ep 021 - Drs Todd Brennan & Leo Krawetz Are YouTube Legends It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Ep 188 - Developing Your Avatar & Unique Selling Proposition with Alex Frees
Andrew Van Essen is a Podiatric Surgeon based in South Australia, and he has visited Japan over thirty times, Vietnam more often than most and has travelled extensively around the world spreading the podiatry message. Travelling abroad didn't happen by accident; doors to the world opened through volunteering. On this episode we discuss: His early career and graduation with two previous Podiatry Legends guests, Simon Bartold and Ted Jedynak. His path into surgery In business you are going to make good and bad decisions - "Goodwill is not something you buy, it's something that is handed over to you by the previous owner". Some brilliant advice from his Lawyer Teaching biomechanics and sports medicine in Japan Judo Therapy His surgical trips treating clubfoot in Vietnam Volunteering may not be financially rewarding, but it is very satisfying Finding a balance between your business, career, and what you love to do. Final Tip: Follow your passion; don’t get locked into any particular area of podiatry. Always look at the bigger, broader picture, not just the here and now. Take a long-term global view with your career. If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with Andrew Van Essen at Prospect Podiatry. One-On-One Coaching & Mentoring If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at tf@tysonfranklin.com and let's see where I can you. Newsletter & Events If you'd like to be kept up to date with my marketing and small business EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with rubbish. Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world. My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository. Tell Your Podiatry Friends If you enjoy the Podiatry Legends Podcast, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts. If you enjoyed this episode you might also enjoy: Ep 010: Dr Andrew Schneider Running A Successful Solo Practice It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Ep 188 - Developing Your Avatar & Unique Selling Proposition with Alex Frees
If you want to scale and grow your podiatry business, you've got to make decisions fast, and Dr Patrick McEneaney has done just that. He has expanded his Northern Illinois Foot & Ankle Specialists podiatry business from one to five in just a few short years, but as he explains, opportunities are all around us you've just got to be prepared to jump on them when they arise. If you sit and stare at something for too long, you can make it look both good and bad. Dr Patrick McEneaney is not just business-focused either; he also commits a lot of time giving back to the podiatry profession. He is currently the President of the Illinois Podiatry Medical Association. On this episode we discuss: How he started his first podiatry business, and how the next four came after that. Good timing and good marketing Why putting on local seminars, lunch and learns and breakfasts help increase his referrals Why you've got to tell people what you do in your practice. There's no such thing as a bad conversation; you can always learn something from everyone you meet. Sharing your failures with others Why he meets every year with other podiatrists for mastermind meetings. The benefits of making quick decisions Why you shouldn't expand too early and overextend yourself. Two questions he asks his team members: What's your favourite thing you like about working here? What else do you need from me to make your work easier? Final Business Tips: Find good people to work with you Talk with people who have already been through the experience and don't try to rewrite the book if you don't have to. Hire slowly and fire quickly: Don't keep bad employees longer than you need to. If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with Dr Patrick McEneaney at drmceneaney@illinoisfoot.com One-On-One Coaching & Mentoring If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at tf@tysonfranklin.com and let's see where I can you. Newsletter & Events If you'd like to be kept up to date with my EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily emails telling you how great I am. Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional small business and marketing tips, information regarding podiatry events and conferences around the world. Check it out: Podiatry Legends Facebook Page. My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website or online, but if you live overseas, I would suggest Amazon or the Book Depository. Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts. If you enjoyed this episode you might also enjoy: Ep 010: Dr Andrew Schneider Running A Successful Solo Practice It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Ep 188 - Developing Your Avatar & Unique Selling Proposition with Alex Frees
Ben and Sally Haythornthwaite are a husband and wife team running a UK based podiatry business called The Foot and Ankle Clinic. Ben is the podiatrist, with a previous employment history of engineering and architecture, and Sally has a background in marketing, brand psychology and management. They have put these previous skills and life experiences together and are becoming a formidable team. On this episode we discuss: How Bens past work experience has shaped his career Why they changed their business name Why all foot issues relate to underlying biomechanical issues There's a wealth of knowledge in the profession, and we should be tapping into it All marketing is interconnected Branding is more than just a logo Being an architect has taught Ben to push boundaries, and boundaries need challenging because they are man-made limitations Why you should attend events Why podiatry is so much more exciting than other professions Final Tip Sally - Find a niche in podiatry you enjoy and go with it. Ben - Get motivated and don't be afraid to fail. If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with Ben 7 Sally at The Foot & Ankle Clinic. One-On-One Coaching & Mentoring If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at tf@tysonfranklin.com and let's see where I can you. Newsletter & Events If you'd like to be kept up to date with my EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily emails telling you how great I am. Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional small business and marketing tips, information regarding podiatry events and conferences around the world. Check it out: Podiatry Legends Facebook Page. My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website or online, but if you live overseas, I would suggest Amazon or the Book Depository. Tell Your Podiatry Friends If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts. If you enjoyed this episode you might also enjoy: Episode 038 - Dr Tea Nguyen Life Changes & Practice Ownership It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Ep 188 - Developing Your Avatar & Unique Selling Proposition with Alex Frees
If you want to grow your small business fast the best way to do it is to clearly identify your client avatar (your ideal client) as soon as possible, and then develop your USP - Unique Selling Proposition based on that avatar. My guest today, Alex Frees is a Marketing Strategist. He is a frequent speaker and consultant in the areas of marketing, sales, business automation, and client/customer selection, cultivation, retention, and referral, and he is currently the Director of Marketing at Credit Suite which was recently ranked on the Inc 5000 list. What is a Marketing Strategist? A marketing strategist develops strategies and processes to enhance the marketing of a business. Marketing is a driver of revenue; it's not an expense. The Client Avatar Many companies think they need to market and sell to everybody, but this is a mistake. It's similar to niching down your business, except you are niching down who you are selling and marketing to. It seems like a daunting task when you're first starting, but it is very worthwhile in the long run. When you find the right avatar, it lowers your marketing costs and increases retention. Marketing to the Wrong Avatar When you sell to someone, who is not your ideal client, it costs you more in the backend with unhappy staff, increased complaints and problems, and can waste your time. You need to create an Anti-Avatar, find out where they hang out and make an effort not to go there. Never Too Late It's never too late to start evaluating who buys the most, working out where your profits are coming from and making decisions on what is not working. You should review your marketing and avatar every six months to make sure you're on track or if you need to make changes. Knowing your avatar lets you know if you should be concentrating on old-school marketing or digital marketing. Digital Advertising You have to play around with digital advertising to see what works. Just doing something once is not good enough. Poor results could be the result of poor copy, the wrong image, or poor targeting because you didn't know your avatar. USP - Unique Selling Proposition Your USP quickly tells your customers why they should buy from you and not your competitors, by answering these three questions: What do you do well that your competitor doesn't? What does the consumer want? What problems are you solving? If you take a look at the Venn Diagram (Ep 188), money is made in the safe spot, not that you can't make money in the other areas, but you'll need to spend more and invest more time. Your USP is not just used in your marketing; it becomes part of the culture of your business. Final Tip Don't be afraid to test. It's always better to test and fail and learn from that failure than do nothing. Business Black Ops On this episode, Alex and I mention meeting at Business Black Ops which is a mastermind group I have been part of for the past five years, run by Dave Frees. If you like what you hear about this group on this episode reach out to Lisa on +1 610 933 809 If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can connect with Alex Frees on LinkedIn. Podcast Reviews If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. And don't forget to subscribe, so you never miss an upcoming episode. Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails. Podiatry Business Coaching & Mentoring One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and let's see if I can help you in some way. Audio Coaching - Details coming soon FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. If you enjoyed this episode you might also enjoy: Episode 186 - Why Niching Is The Future of Small Business
Join our large group of hosts Dave Frees, Somnath Sikdar, Alex Frees, Pat Flynn, and Aleks Salkin as they discuss Discovering the business version of Night vision goggles: using real world, field tested force multipliers in your business, professional practice, and live.
Join hosts David Frees, Somnath Sikdar, and Alex Frees to discover "Mastermind" How to do it and why you MUST!
A person’s credit score is becoming more and more important, as it is used for more and more things. Now, it is not only key to getting a mortgage or a car loan, but to renting an apartment or getting insurance! There are lots of web sites out there that talk about credit and tell you what you have to do to build (or rebuild) a credit score. Doing it, however, can be a daunting task, and people don’t always know where to turn for help. In Episode 27, I talked to Alex Frees of Credit Repair Publishing on tips for how to build or repair your credit for a better financial future. He is back in this episode to talk about how his company can help you through the process.
Episode 12: Anger, Fear, Anxiety & Frustration "The True Drivers of Success" Part 1 of 2 In this show your hosts Dave Frees, Alex Frees, Somnath Sikdar have a special guest - psychologist, Dr. David Weiman on the topics of Fear and Anger. Surprisingly, the science shows that anger and fear (when in balance and without rage) don’t interfere with success but can and do really drive creativity, moving forward, and being solution focused. And to the contrary, how happiness can lead to sloth and an unwillingness to act. “The Angry man is aiming at what he believes he can attain and the belief that you can attain your aim is pleasant.“ Aristotle 350 BC https://www.facebook.com/intopform/videos/332223170508750/ Keywords: Enhancing performance, anger and success, using anger, persuasion, negotiation What you’ll learn in this episode: How Jeff Bezos and Steve Jobs used anger that drove amazing disruption and transformation and inspired true believers and followers. Why we had a mental health professional on the show. How anger can create forward thinking and solution focus, optimism, aid you in the allocation of resources, and actually helps with the understanding of others and the science behind these counterintuitive views True life stories of times when anger really helped us and triggered real and effective action and results. The difference between anger and rage. Discovering dissociation and your super power. How we all learn to use and control anger and why effective people are great at this. How humans who got angry survived and passed on their genes. Turning on anger without going into rage or anxiety. 6th degree master Somnath Sikdar on using anger/frustration in martial arts and life. Dr. David Weiman on the differences of anger in our professions vs in our personal lives. He suggests not “giving people the finger.” The co-hosts advise viewer Katie on how to use techniques to channel anger, to be more persuasive and to use the techniques of negotiators and interrogators to get the upper hand. Assessing threats and creating “psychological” distance. “Let’s take a breath.” Viewers giving the podcast a five star reviews in real time https://itunes.apple.com/us/podcast/in-top-form-podcast/id1209872004?mt=2 How Alex diffuses anger, Eagle scouts, crossfit and vegans and how to deal with angry push back or frustration. Dr. Weiman on Contagion of emotion. Finding the balance between anger and happiness and how meditation matters Books on Anger and Happiness: Midget Ninjas and Tactical Laxatives, Learned Optimism, 10% Happier
11: Even Better Business: Getting Way More From What You've Already Got In this show your hosts Dave Frees, Alex Frees and Somnath Sikdar take you through the business version of Getting More Juice From The Squeeze. This show is filled with strategies, tactics, and hacks along with the science of how and why they’ve worked in all of our businesses to get more out of everything you’re already doing. https://www.facebook.com/intopform/videos/328748717522862/ Keywords: business strategy, business hacks, time blocking, Coming to the live event? http://www.3DaysToSuccess.com In this show you’ll learn: How being just a little bit more strategic gets way better results from the same level of activity and expense. Example: Be sure you’re marketing your highest profit margin items/services that you’re great at delivering. Time blocking for deeper and more strategic thought and why bigger chunks of time really work. Better questions to ask yourself on an ongoing basis. Why you should share this video. Be very clear with your prospects, clients/patients and customers about what you want them to do and why they need to do it. Why controversy sometimes gets the best results Wearing a watch and why it feels good How travel, reading, and and masterminding are disruptive and help us to learn and do more. Ethically taking the best from how other industries/professions do advertising, marketing, and business generally and applying it to your own situation. Look at the top 20% and look for unusual combinations. Example: Foot Massage/Coffee Shop Alex explains retargeting The fastest way to increase margins Somnath on mental fitness: Get happiness and success in the right order. Exercise: Write down what makes you happy right now. Recommendations: nootropics Utopian book: Steal Like an Artist What do they want next, why do they leave, what else do they need and want Segmenting prospects, clients/customers/patients/referral sources, and then provide them with more of what matters to them Provide better post purchase reassurance, and excitement, experience
Episode 10: Analog vs. Digital, Real vs. Fake, and What Feels Best And What Really Works In this show your hosts Dave Frees, Alex Frees and Somnath Sikdar will take you through the science and anecdotal evidence for using real notes, books, and other “real” vs. digital assets. https://www.facebook.com/intopform/videos/324783374586063/ Come to the live event http://www.3DaysToSuccess.com In this show you’ll learn: When to eat macadamia nuts (and why you don’t mix them with cakes and candy Analog note taking and keeping a notebook A system for taking notes, learning and finding your notes on important topics The science that supports real note taking and NOT taking notes on the computer, laptop and digital devices Why you should be a contrarian when it comes to taking notes at events and/or with clients and customers How notetaking inspires better memory and access, creativity, activating the RAS (reticular activating system) The problem of distraction in digital vs analog (how little interruptions cause big inefficiencies and ineffectiveness) How do you protect yourself and how to use technology to get access to your customers’ and prospects’ minds (Facebook messenger - the good the bad and the ugly) Why all communication is manipulation and what that means for you as an ethical business owner Why the research stage is where to use pure digital and then outline with paper and pen Horror stories from the journal of Human Sexuality Protein in the diet - how much and when to get better results Resources for optimizing web pages - True Conversions, LeadPages, Instapages Bear Spray as a non lethal weapon Dan Kennedy Meta Strategies for Books that help AND get buyers to buy even more Using Tag Questions - They really work….right?
These days, so many things in life are tied to your credit score. If you want to buy a house or a car, get a credit card, or even insurance, that three digit number becomes critical. But what do you do if you are just establishing a credit history, or are rebuilding your credit after a bankruptcy or foreclosure? So in this episode I spoke with credit counselor Alex Frees to get answers to those questions and tips on how to build or repair your credit for a better financial future.