Podcast appearances and mentions of amanda baldwin

Host Audrey Neff sits down with Amanda Baldwin of Designs for Health—a recognized leader in the functional medicine and nutraceutical space. Together, they explore the powerful intersection of aesthetics and wellness, uncovering how practices can unlock new levels of treatment outcomes and business growth by integrating nutritional supplements. Audrey and Amanda dive into key strategies for 2025, including how to select professional-grade supplements, implement functional lab testing, and build comprehensive GLP-1 protocols that incorporate nutrition and gut health. They also share practical tips to enhance patient outcomes, drive retention, and stay ahead in an increasingly competitive landscape. Whether you're new to nutraceuticals or looking to elevate your current offerings, this episode delivers actionable insights to help you thrive at the cutting edge of aesthetic medicine and wellness.

In this episode of The Retail Pilot, we sit down with Amanda Baldwin, the newly appointed CEO of Olaplex and former CEO of Supergoop, for an in-depth conversation about her remarkable career journey—from Wall Street to the heart of the beauty industry. Amanda shares how her early curiosity about brands evolved into a passion for consumer-driven storytelling, innovation, and leadership in some of the world's most iconic beauty companies.We explore her pivotal career moments, including her transition from finance to beauty, the foundational experiences she gained at Estée Lauder and LVMH, and how she scaled Supergoop from a small team to a category-defining brand. Now at the helm of Olaplex, Amanda outlines her vision for rebuilding brand strength, deepening pro community relationships, and driving innovation through groundbreaking R&D.This episode offers a masterclass in brand leadership, navigating industry change, and staying grounded in purpose while scaling globally.If you enjoyed this conversation, be sure to like, follow, and leave a review—it helps us reach more listeners and continue bringing you these powerful insights.Show Notes:Amanda's early curiosity about consumer brands and storytellingLessons learned from Wall Street, Estée Lauder, and LVMHThe early growth story of Supergoop and how innovation drove scaleWhy product quality and emotional connection are non-negotiable for brand longevityOlaplex's patented technology, salon-first strategy, and Amanda's plans to reinvigorate the brandInvesting in team, infrastructure, and culture as part of operational excellenceNavigating the public markets while staying focused on long-term brand valueAdvice for early-career professionals and the role of mentorship in her successHosted by Ausha. See ausha.co/privacy-policy for more information.

There are few opportunities in the world to combine creativity with analytics like those presented by the beauty industry. Because of this, Supergoop! CEO Amanda Baldwin had the courage to pivot from successful roles in banking and private equity to become an entrepreneur – even surprising herself. In this classic Logistics with Purpose episode, she joins Enrique Alvarez and Maureen Woolshlager to tell her story and talk about how she and her team give back. Additional Links & Resources:Learn more about Logistics with Purpose: https://supplychainnow.com/program/logistics-with-purposeLearn more about Vector Global Logistics: https://vectorgl.com/Subscribe to Logistics with Purpose: https://logistics-with-purpose.captivate.fm/listenThis episode was hosted by Enrique Alvarez and Maureen Woolshlager. For additional information, please visit our dedicated show page at: https://supplychainnow.com/supergoop-lwp107

When Tony Capuano took over as President and CEO at Marriott, the company was wrestling with the most significant challenge it's ever faced as travel essentially shut down due to the COVID-19 pandemic. Further complicating matters, Marriott's beloved, iconic CEO, Arne Sorenson, had recently passed away and many in the company were dealing with the loss of their visionary leader, mentor, and friend. On this episode of Redefiners, Tony talks with Clarke and Hoda about leadership lessons he's gleaned from almost 30 years at Marriott, including his top advice for leaders transitioning into the CEO role. He'll also dig into Marriott's Bonvoy customer loyalty program, sustainability at scale in the hospitality industry, and how technology and AI can help deliver high touch personal service. We'll also hear from Ty Wiggins, an Executive Director in our London office and author of RRA's latest book, The New CEO: Lessons from CEOs on How to Start Well and Perform Quickly (Minus the Common Mistakes). Ty discusses why transitioning into the CEO role is one of the most challenging—and rewarding—moves of an executive's career, and how new leaders can get off to a strong start. If you enjoyed this episode, you might also like these Redefiners episodes: Leadership Lounge – How to nail your first year as CEO The Business of Football with Los Angeles Rams COO Kevin Demoff Planting Long-Term Investment Seeds with Markel Group CEO Tom Gayner Reimagining Patient Care: A Conversation with Healthcare Innovator Ashley McEvoy Sunscreen and Success: Supergoop!'s Winning Formula with CEO Amanda Baldwin

Bethel Middle - Amanda Baldwin (24:04)

There are few opportunities in the world to combine creativity with analytics like those presented by the beauty industry. Because of this, Supergoop! CEO Amanda Baldwin had the courage to pivot from successful roles in banking and private equity to become an entrepreneur – even surprising herself. In this Logistics with Purpose crossover episode, she joins Enrique Alvarez and Maureen Woolshlager to tell her story and talk about how she and her team give back.Additional Links & Resources:Learn more about Supply Chain Now: https://supplychainnow.comCheck out our new Supply Chain Now Media Kit: https://bit.ly/3emdLcKSubscribe to Supply Chain Now and all other Supply Chain Now programs: https://supplychainnow.com/subscribeJoin the NOW Community: http://bit.ly/41kpUSO2023 Q2 U.S. Bank Freight Payment Index: https://bit.ly/3VuwnIkWEBINAR- The Ultimate Guide to Holistic Risk Management: https://bit.ly/3PsNVCnWEBINAR- Five Steps to Getting Proactive with Digitization and Supply Chain Data: https://bit.ly/3LejfTQWEBINAR- The High Cost of Inaction: Embracing the New Status Quo in Supply Chain: https://bit.ly/3t9td2EWEBINAR- A Match Made in Heaven - Your ERP and Inventory Planning Software: https://bit.ly/3sP3TyLWEBINAR- From Numbers to Strategy: How Finance Drive Data-Driven Supply Chains: https://bit.ly/45bRYZFThis episode is hosted by Enrique Alvarez and Maureen Woolshlager. For additional information, please visit our dedicated show page at: https://supplychainnow.com/logistics-purpose-crossover-learn-new-trick-willing-fall-supergoop-1177

These past few years we've noticed something interesting in the retail industry – small brands are turning “boring” pantry staples into products that are actually really cool. And one of those brands is “Supergoop!” sunscreen – they turned a product in a category that seemed so set in its ways into something fun that we all should be wearing every day. Realizing the potential of Supergoop!, Amanda Baldwin left her high-end Wall Street job to step into the role of CEO six years ago. Since then, the company has not only become highly profitable, it's also grown over 30x and secured a majority investment from Blackstone Growth. Listen to the episode to hear more about Amanda Baldwin's winding career journey (from LVMH to Catterton) and what she's learned about spotting “brands with a capital B” along the way.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Amanda Baldwin never considered herself an entrepreneur because she's technically not a founder. But her mindset shifted when she won Ernst & Young's Entrepreneur of the Year award in 2022. Amanda earned this distinction as a first-time CEO of Supergoop! the first protective skincare brand that puts SPF at the forefront because she has been breaking boundaries and innovating in her role from day one. Supergoop!'s mission is to change how the world thinks about sunscreen through its clean, feel-good, highly innovative formulas that are fun and easy to use daily. She has taken the brand to places no other sunscreen category has gone before. Amanda was also recently named one of the top 25 Women in Consumer HealthTech and a Woman of Influence by the New York Business Journal. Amanda is a veteran of the beauty and finance industries, but this role as CEO is her first. Under her leadership for the past seven years, the company has grown well over 20x, become highly profitable, and secured a majority investment from Blackstone Growth, Blackstone's platform backing the next generation of category-creating brands. Beginner's luck? No way. Her educational and experience pedigree has shaped who she is today. She oversees the entirety of the organization, setting its strategy for growth, building a world-class team, and leading the company's marketing, sales, product development, operations, and finance divisions. Before joining Supergoop! Amanda was a member of the operating team at L Catterton with a particular focus on the beauty sector. Prior to L Catterton, she led the omnichannel marketing strategy of Dior Beauty at LVMH, Inc. and held several positions at Clinique, a part of The Estee Lauder Companies. Her career began in finance as a private equity investor at Apax Partners and an investment banking analyst at Goldman Sachs. In this episode, Amanda spills the secrets to her success, and spoiler alert: it involves putting in the hard work. We discuss what it means to innovate in a category, her views on marketing and partnerships, and why one of the biggest challenges of entrepreneurship is that you can see the big, big, big, big picture, but that doesn't mean you can do all of it right away. We dive deep into what she attributes to her success in gaining management's trust to test, learn, and iterate. She shares how she thinks about leadership, the matchmaking process of hiring, and why it's not just about knowing how to do the job but LOVING to do the job and how candidates can stand out from the pack. About Amanda Baldwin About Aliza Licht Book Aliza to Speak Books: LEAVE YOUR MARK: Land Your Dream Job. Kill It In Your Career. Rock Social Media ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception. Follow:  On Instagram and TikTok @alizalichtxo @leaveyourmarkpodcast On X @alizalicht #alizalicht #leaveyourmark #leaveyourmarkpodcast #careeradvice #femalefounders #supergoop #podcast #amandabaldwin

Holly Thaggard and Amanda Baldwin, the founder and CEO of Supergoop! respectively, are on a mission to change the way the world sees sunscreen.As the first and only lifestyle brand that is 100% dedicated to UV protection with its ingredient-conscious, efficacious formulas, Supergoop has truly cultivated the SPF category as a skincare must. Tune in for more on their game-changing innovation and their wider goal to eliminate the epidemic that is skin cancer.If you enjoyed this episode, please make sure you like, subscribe, leave us a review and share with anyone you know who will love it too! Founded Beauty is available on all podcast platforms and we release new episodes every Monday and Thursday so be sure to follow the podcast to be notified. We really appreciate every single listen, share, and review. It goes such a long way and helps us reach new listeners. Follow Akash, Holly & Amanda: Akash Mehta: @mehta_a Fable & Mane: @fableandmane www.fableandmane.com Holly Thaggard: @hollythaggard Amanda Baldwin: @agbrownie Supergoop!: @supergoop www.supergoop.com Follow us on Instagram @founded.beauty and TikTok @foundedbeauty. For more information about Founded Beauty, please visit www.foundedbeauty.com #foundedbeauty Hosted on Acast. See acast.com/privacy for more information.

Behind the glamour of the beauty industry is the fast-paced corporate pulse keeping it afloat. Marketing veteran and former Wall Street investor Amanda Baldwin knows the intricacies and nuances of both. After years of working with some of the most established beauty brands in the world, Amanda made the bold decision to start fresh when she met the founder of Supergoop!. The skincare brand, with a specialization in sunscreen, offered something special through its product, mission, and story. With Amanda as CEO, Supergoop! has skyrocketed from a startup to a massive global beauty brand, growing over twenty times its size in just five years.   In this episode of Redefiners, Clarke and Hoda sit down with Amanda to discuss how her unique perspective on branding (with a capital B!) can be applied across industries. Listen in to why Amanda believes that chasing trends is a brand killer, how she learned to embrace her strengths, and how the satisfaction of building a business from scratch is worth the blurring of work-life balance.  We'll also hear from Margot McShane, a Managing director in our San Francisco office. She'll explain how top executives can engage and retain women leaders in their organizations. Click HERE to access our report, What's Motivating Your Women Leaders?  If you enjoyed this interview, you might also like these Redefiners episodes:  From Gillette to Jamba Juice: How to Lead Iconic Brands with Empathy, Purpose & Integrity  Bridging Cultures & Building Brands: Marketing CEO Emily Chang Masters Both  From Server to COO: Kat Cole's Journey to the Top 

During this episode of BRAVE COMMERCE, Amanda Baldwin, CEO of Supergoop, shares how she aligns the brand's mission with a focus on consistent incremental profitability.Supergoop, founded by Holly Thaggard, began with the question: how to make a product that creates joy and put the talent and strategy behind that idea? Amanda explains the importance of building a well-rounded team that matches the goals of the brand in order to scale effectively. She outlines how Supergoop started as a wholesale business, but fostered the customer fanaticism of a direct to consumer brand. According to Amanda, brand success relies on creating “a movement, not a moment.” Key takeaways:Maximizing all distribution channels, including retail partnerships, is essential for scaling a business effectively.Incremental sales play a critical role in maximizing the value of marketing dollars.Adapting to changes in marketing channels and distribution methods is crucial to remain competitive Hosted on Acast. See acast.com/privacy for more information.

There are few opportunities in the world to combine creativity with analytics like those presented by the beauty industry. Because of this, Supergoop! CEO Amanda Baldwin had the courage to pivot from successful roles in banking and private equity to become an entrepreneur – even surprising herself. In this episode, she joins Enrique Alvarez and Maureen Woolshlager to tell her story and talk about how she and her team give back.Additional Links & Resources:Learn more about Logistics with Purpose: https://supplychainnow.com/program/logistics-with-purposeLearn more about Vector Global Logistics: https://vectorgl.com/Subscribe to Logistics with Purpose: https://logistics-with-purpose.captivate.fm/listenThis episode was hosted by Enrique Alvarez and Maureen Woolshlager. For additional information, please visit our dedicated show page at: https://supplychainnow.com/learn-new-trick-willing-supergoop-lwp72

Recorded on 02/18/22 We feature Amanda Baldwin, the CEO of Supergoop!, which is the only prestige skincare brand 100% dedicated to suncare. Our podcast covers Supergoop!'s mission and innovation process, Amanda's views on current beauty trends, and Supergoop!'s opportunities to grow distribution and nurture its community of loyal customers. For Disclosures, click here bit.ly/3cPHkNW

Shane is glamping somewhere in White Sands national park so we've got a very special guest host today - Mr. John Owens, Brooklyn FI's newly minted director of financial planning. With Shane out of the way, our hosts focus on the things that matter: an electric powerboat company, beef farmers getting shafted, and some heartwarming news about a 3D printed home. John has some commentary on the performance of IPOs in 2021 and AJ has some side-eye for electric powerboat start-up Forza X1. Our hosts are on the fence about a new policy from Door Dash that requires employees at all levels to perform the company's core function: deliver cold takeout food to hungry upper-middle-class stoners. AJ's CEO crush of the week is Amanda Baldwin of Supergoop. This is the last episode of the year so we'll see you in 2022 you filthy animals! Links Inside the epicenter of America's Great Resignation: Kentuckians lay out the 4 forces driving the state's labor shortage — and explain why it's here to stay Zappos Founder Tony Hsieh's Friends, Family Feud Over His $500 Million Estate A lavish tax scheme allows millionaires to avoid taxes, it's called QSBS AJ's no brainer electric travel kettle Habitat for Humanity's first 3D printed home was built in 12 hours John's no brainer office chair Thefts of Covid-19 Relief Funds Total at Least $100 Billion, Secret Service Says BioNTech's mRNA Cancer Vaccine Has Started Phase 2 Clinical Trial Want to know more about working with BrooklynFI, contact us here

Elizabeth is joined this week by Amanda Baldwin, CEO of Supergoop!, the industry revolutionizing sunscreen and skin care brand with a formula and mission that everyone from top beauty influencers, dermatologists, and natural minded mothers seem to love. Amanda shares how her impressive background in both business and finance mixed with retail and marketing helps her in this role, the keys to finding a great investment partner, and saying “yes” to people and experiences that may not be in your wheelhouse. She shares her wellness hacks, and gives us the scoop on why wearing sunscreen every day is so important. Mentioned: Amanda Baldwin: LinkedIn Supergoop Billions Pivot  MoMA The Met Say Hi To Elizabeth and Purely Elizabeth: Website | Instagram

Amanda Baldwin is CEO of Supergoop!, an extraordinary, purpose driven brand that puts the protection of our skin and our bodies at the forefront of everything they do. Amanda is an inspiring example of a truly modern leader - someone who is driven by two primary passions: her inherent connection to the brand's mission to benefit the greater good, as well as her unwavering commitment to empowering and mentoring her team. Amanda is impressive on multiple levels - after starting her career in investment banking, she decided to seek a role with a company that was founded on an authentic purpose. When she met Holly, the Founder of Supergoop!, who launched the brand after a close friend was diagnosed with skin cancer, the potential impact that this brand could have resonated with her immediately, and she never looked back. There is a unique kind of energy inside companies led by remarkable women who are truly purpose driven. Through our conversation today, I think you will experience the feeling that this energy, passion and laser focus can create for a culture, and how it can serve as a platform for a brand's growth and success.

00:54 Intro 01:34 Amanda Baldwin, Supergoop 02:14 A turbulent time 02:57 The sun is still shining 04:29 Gratitude vs Guilt 05:32 Personal learnings 06:09 Where there's a will there's a way 06:26 Mental choices 06:38 Thrive vs Survive 06:52 Importance of leadership choices 07:41 the importance of small choices 08:26 Scott Miller - Management Messes 09:41 Work from home 10:05 We love big decisions 10:21 Deciding to Win 11:25 Get your head in the game 13:05 Being a parent was . agift 14:02 What I can control 14:24 Poised to Pounce 15:10 Sustaining the mental shift 15:57 This is a marathon 16:20 Pressure is a privilege 17:38 Leaders don't have all the answers 18:46 Nothing happens in isolation 20:15 Brands are people too 21:18 No right or wrongs 21:59 Trust to not have the answers 22:35 Energy, Smiles, Laughter...the right indicators 23:37 We sell sunshine 24:15 How are people going to feel 25:43 Work is a collaborative effort 27:36 Never take anything as final 29:43 Subtle cues 31:45 Emotional investment 32:34 Just listening and giving space 37:17 Looking for the macro 37:59 Responding top what you don't want to hear 39:44 Honing in on skills 41:30 Listen before you speak 41:57 Feedback is a gift 43:50 Self awareness 45:34 Team dynamics 46:57 Leading a group of leaders 47:33 Getting out of the way 48:20 Ignorance can be bliss 49:56 Morning run 50:42 Processing without inputs 51:47 Re-tooling 53: 17 Learning to juggle 55:28 Find what you naturally love then do more of it 59:11 Leadership style is about adjusting to individuals 59:56 If you want to make everybody happy, sell ice cream 61:00 It's lonely at the top 63:00 A coach and a leader 63:44 Re-apply...sunscreen. 66:00 The best is yet to come. 67:00 Change is gonna come.

We kick off our episode today by doing a recap of our time at SquatchFest 2021! Then we dive into a wildly brutal true crime story that involves some of the weirdest details we've ever come across! Join us as we tell you about the 1999 murders of Anouchka Baldwin, Salome Holle and Amanda Baldwin, Cross's bizarre suicide attempt after being arrested, and the resolution of the case in court. Ft. telling your own lawyer that times up, vampire behavior, and cornbread  TW: domestic violence, violence against women and children, suicide --- Send in a voice message: https://anchor.fm/olympiaoddities/message Support this podcast: https://anchor.fm/olympiaoddities/support

Supergoop! is the first protective skincare brand that puts sunscreen at the forefront of everything, creating highly innovative, reef safe, feel good formulas that are developed for all skin tones. In this episode, Supergoop! CEO, Amanda Baldwin, shares with us her journey from growing up as a gymnast, to starting her career in private equity, to transitioning into marketing and landing a job at Estée Lauder, to leading Supergoop! over the past four years, growing the company more than 10x and the team to over 50 people. She talks with us about finding and growing talent, how morning runs are some of her best strategy sessions, and how she thinks about board meetings.

Amanda Baldwin is the President of Supergoop!, the sunscreen and beauty brand driven by the purpose to change the way the world thinks about sunscreen through its clean, protective, and highly innovative products. This philosophy has propelled Amanda and her team to constantly imagine ways to help people wear SPF every day. We talk about: Supergoop!'s brand DNA, her experience in the beauty industry, product innovation and brand expansion, the future of the brand, and more.

In Episode 14 of Earned, Conor chats with Amanda Baldwin, president of influencer-favorite sunscreen brand Supergoop! We learn how Amanda, who won “most likely to become a Fortune 500 CEO” at Wharton, went from being an investor on Wall Street to falling in love with the beauty world—an industry she admires for being driven by evolution and innovation. Amanda emphasizes the importance of an “always be learning” mindset, and reveals what drew her to working at a smaller brand. We dive into mission-driven organizations and how Supergoop!'s mission to educate people about the importance of SPF is powerfully changing consumer behavior. Conor and Amanda also discuss Supergoop!'s marketing strategies and Amanda divulges why she prioritizes the brand's internal culture as much as external brand operations. We learn a few of Supergoop!'s leading values, and Amanda shares how she aligns building a 100-year brand with short-term investment horizons. Finally, the pair talk influencer marketing, and Amanda shares how Supergoop!'s team values human-to-human relationship building, while also compensating influencers for their work.

Giving days are an increasingly important fundraising tool for social good organizations. And while #GivingTuesday may be the most well-known event, there are a variety of ways to hold a giving day, from organization-specific to regional to national or international, each with their own benefits. In today's episode, you'll hear from Amanda Baldwin, Sr. Principal Solutions Engineer at Blackbaud, about how to plan a successful giving day for your organization. Listen in to hear what Amanda has to say about the importance of giving days as a fundraising strategy, the benefits of organizations holding their own giving days, and technologies that organizations should consider for giving day success. Topics Discussed in This Episode: Why giving days are such an important fundraising strategy Whether organizations with small budgets and staffs can have successful giving days The benefits of organizations holding their own giving days vs. participating in regional, local, or international giving days Key steps that organizations need to keep in mind when organizing giving days The importance of setting and communicating tangible fundraising goals Technologies that organizations should consider when planning giving days Resources: Amanda Baldwin Webinar: How to Hold a Successful Giving Day for Your Nonprofit Free Giving Day Toolkit Creating a Giving Tuesday Strategy That's 'Just Right' Quotes:  “It is important to remind your audience that fundraising is how you are able to reach those outcomes.” “You shouldn't have to apologize for needing to fundraise in order to do all the good work you're doing in your community and around the world.” “I think that the more unique you can be, the more you can make yourself stand out, the more likely you won't have to be concerned about feeling like you're in competition for donor dollars all on one day with other organizations either in your community or around the world.”

Amanda Baldwin is the President of Supergoop!, the first protective skincare brand that puts SPF at the forefront. The brand's mission is to change the way the world thinks about sunscreen through its clean, feel-good, highly innovative formulas that are fun and easy to use daily—not to mention superpowered to shield your skin from the full spectrum of light and other aggressors. As President, Amanda oversees the company's marketing, sales, product development, operations and finance divisions, and under her leadership for the past three years, the company is on track to grow by more than 7x. Amanda is a veteran of the beauty industry, and before joining Supergoop!, she was a member of the operating team at L Catterton, the largest global consumer-focused investment fund, collaborating with management teams across the portfolio and serving as the Chief Marketing Officer of StriVectin Operating Company. Prior to that, she led the omnichannel marketing strategy of Dior Beauty at LVMH, Inc. and held several positions at Clinique, a part of The Estee Lauder Companies. Her career began in finance as a private equity investor at Apax Partners and an investment banking analyst at Goldman, Sachs & Co.

Amanda Baldwin is the President of Supergoop!, the first protective skincare brand that puts SPF at the forefront. The brand’s mission is to change the way the world thinks about sunscreen through its clean, feel-good, highly innovative formulas that are fun and easy to use daily—not to mention superpowered to shield your skin from the full spectrum of light and other aggressors. As President, Amanda oversees the company’s marketing, sales, product development, operations and finance divisions, and under her leadership for the past three years, the company is on track to grow by more than 7x. Amanda is a veteran of the beauty industry, and before joining Supergoop!, she was a member of the operating team at L Catterton, the largest global consumer-focused investment fund, collaborating with management teams across the portfolio and serving as the Chief Marketing Officer of StriVectin Operating Company. Prior to that, she led the omnichannel marketing strategy of Dior Beauty at LVMH, Inc. and held several positions at Clinique, a part of The Estee Lauder Companies. Her career began in finance as a private equity investor at Apax Partners and an investment banking analyst at Goldman, Sachs & Co.

This week we catch up with Supergoop's founder and president, Holly Thaggard and Amanda Baldwin. We discuss the importance of passion and balance in scaling a company and get a full deep dive into the ambiguities around SPF.

“Every great brand has something in it that’s very unique and distinctive and belongs on this planet, and the best brands are the ones that know how to take that and constantly evolve it. Those brands stand the test of time.” - my guest, Amanda BaldwinOver the past three years, UV protection brand Supergoop! (est. 2007) has rapidly become a household name, and it’s no surprise that President Amanda Baldwin is behind the effort. Having received degrees from both Harvard and Wharton, experience as a private equity investor and marketing director at Dior and Clinique, Baldwin has an unparalleled understanding of both beauty technology and narrative. Now, as her work with Supergoop! founder Holly Thaggard continues to grow, the duo’s number one mission is to build an education and love around a product that so many people tend to avoid: sunscreen! Listen to hear us discuss:How to stand out when trying to start a career in beautyBrand DNA and origin story of Supergoop The business of beauty and how it’s changedWhat she learned working at LVMHWhat every great brand has The story behind the famous (& my fave) Unseen SunscreenWhat clean beauty really even means?& so much moreStay in touch with me: @brookedevardJoin the Naked Beauty Community on IG: @nakedbeautyplanetRate, Subscribe & Review the Podcast on Apple Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :) For information regarding your data privacy, visit Links:Blue Ocean StrategySupergoop! Superscreen Daily MoisturizerSupergoop! Defense Refresh Setting SprayPat McGrath FetishEyes MascaraSupergoop! Shimmershade EyeshadowSupergoop! Sun-Defying Body OilSupergoop! Glow Stick Sunscreen See acast.com/privacy for privacy and opt-out information.

Protecting your skin from the sun is important, yet sunscreen is a surprisingly sleepy category. Initially conceived as a product for schools in 2007, now you can shop for Supergoop! on their website and on shelves alongside beauty products at Sephora and Nordstrom. The brand is changing the reception around suncare with first in-their-class, feel-good SPF essentials like their Superscreen moisturizer and new Shimmershades. As President of Supergoop!, Amanda Baldwin is leading the mission-driven sunscreen brand and layering a digital footprint over top. Amanda brings a long history in operations and marketing cosmetics and luxury goods from LVMH, Estée Lauder, Dior, and L Catterton. As a former private equity investor, she brings a broad perspective to the table. Now she’s building scalable and sustainable business solutions for Supergoop! On this episode, Amanda talks about their omnichannel strategy to avoid counterfeits (9:43). Sunscreen is a challenging category because it’s regulated by the FDA. Amanda talks about navigating regulations and getting ahead of them (16:51) by continually evolving and improving formulas (23:24). Amanda shares how to think like an investor in your career and business (28:01). She explains the power of learning all that you can while working at enterprise companies and finding your value add (33:22). Amanda admits building a team is often a trial-and-error, matchmaking process (39:46). Lastly, Amanda shares how the importance SPF use informs the exciting product innovations they’re making at Supergoop! (41:37). Links and images can be found on the Lumi blog.

President of Supergoop!, Amanda Baldwin, shares her passion for Supergoop!’s mission to reduce skin cancer by SPF first with innovative products. She takes us on her journey from the high stakes world of finances to tapping into her creative side to take on new career in marketing and eventually becoming President at Supergoop!

“The clean beauty revolution is the next big thing that’s going to hit this industry,” says Amanda Baldwin, president of suncare brand, Supergoop! She explains that from day one, Supergoop! has maintained a singular focus: convincing people to wear sunscreen every day by making it with the cleanest ingredients possible.

As president of Supergoop! Skin and Suncare, Amanda Baldwin learned early on that communication is everything - in business and life. “Nobody knows what you're thinking,” she said. “So you better just say it straight.” Hear how she's taken talking - and more importantly listening - to a whole new level in this episode.@wherebrainsmeetbeauty @basebeautycreativeagency basebeauty.com/podcast

As president of Supergoop! Skin and Suncare, Amanda Baldwin learned early on that communication is everything - in business and life. “Nobody knows what you’re thinking,” she said. “So you better just say it straight.” Hear how she’s taken talking - and more importantly listening - to a whole new level in this episode. @wherebrainsmeetbeauty @basebeautycreativeagency basebeauty.com/podcast