Podcasts about brandscaping

Talked with David Lawrence, President and CEO, Cultural Council for Palm Beach County.  David explained that the Cultural Council started back in 1978 and is like a chamber of commerce for the arts.  They support and uplift professional artists and organizations in Palm Beach County.  The council is located in Lake Worth Beach.  They feature rotating exhibitions, a store and meeting spaces for the community. They do an Arts & Tourism Summit every couple years with co-hosts Discover the Palm Beaches.  Coming up on August 22, Jessika Davidson, 2023 Summit speaker, will present a workshop on "Brandscaping" and the Norton Museum of Art. It's a free event but listeners need to rsvp due to limited space.  Listeners can go to the website, www.palmbeachculture.com and find info about upcoming events, sign up for the email, becoming a volunteer, making a donation or search the Artist database or call 561-471-2901.

“The world doesn't need another expert.” So says today's guest, Andrew Davis. Experts rely on hacks, tips, tricks, teaching, preaching, and over-promising. Visionary leaders a) tend not to call themselves that and b) focus on the quest for knowledge itself, with enough humility to admit what they don't know, or the problems they are exploring even while still in process. In today's conversation, you'll learn how to move past commoditized content toward launching a quest that builds trust and brings your audience along for the ride—while embracing digital doppelgängers to help you get there. More About Andrew: Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy. He is the author of Brandscaping, Town Inc., and The Referable Speaker.

Jason Mudd brings his PR expertise to this episode as he talks about PR's role in your marketing strategy. Jason starts by giving some background about himself and then dives into some common PR mistakes, topics, tips and trends. Jason explains the difference between PR and advertising and why PR is so effective compared to advertising. Jason also shares an example of how it is important to take a holistic approach to your marketing or PR strategy.   3:18 – Jason explains how he took the “traditional” path to PR by starting his career as a journalist.   12:34 – Jason shares some common PR mistakes, including most people not knowing what PR is.   19:16 – Jason talks about his podcast and public speaking.   20:27 – Jason reviews some PR topics, tips and trends he is passionate about.   29:58 – Jason explains the difference between PR and advertising.   36:38 – Jason continues by talking about why PR is more of a long game compared to advertising.  40:37 – Jason shares some resources that have been helpful to him.    Quote   “Every once in a while, I try to disrupt that process and say, 'Hey, let's stop doing something, or let's do less and try to accomplish more.' Doing less means we're more focused and we might be able to do more or get more value out of it. For a while, I disrupted our engine and I started removing pieces from the equation. We cut back on the number of episodes of podcasts we were producing, we cut back on our Google AdWord spend and things like that. We cut back on the amount of PR we were doing for ourselves and then we noticed our inbound leads are down. Right? What happened? Then we started slowly adding things back. What we've discovered is it doesn't seem to matter what we bring back, it needs everything. It needs a holistic approach to work its best.” – Jason Mudd, CEO and Managing Partner at Axia Public Relations    Links:   Safe Harbor Boys Home: https://safeharboracademy.com/   Heroic Public Speaking: https://heroicpublicspeaking.com/   Listen to learn more about AI in PR:  Episode 234: The Future of AI in Public Relations, With Parry Headrick and Chris Penn  Episode 239: The Latest on SEO, Content Marketing and AI, With Dale Bertrand, Founder and President of Fire&Spark  How our PR firm is using AI and how you can too with Jason Mudd, CEO of Axia Public Relations  “The Fall of Advertising and the Rise of PR” by Al and Laura Ries: https://www.amazon.com/Fall-Advertising-Rise-PR/dp/0060081996  “The 4-Hour Workweek” by Timothy Ferriss: https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357   “The 4-Hour Body” by Timothy Ferriss: https://www.amazon.com/4-Hour-Body-Uncommon-Incredible-Superhuman/dp/0307704610   “Brandscaping” by Andrew M. Davis: https://www.amazon.com/Brandscaping-Unleashing-Partnerships-Andrew-Davis/dp/0983330786     About the guest:      The World Communication Forum named Jason Mudd as North America's top PR leader in 2023. He is a trusted adviser and dynamic strategist to some of America's most admired and fastest-growing companies, including American Airlines, Budweiser, Dave & Buster's, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort and Verizon. He's the CEO and managing partner of Axia Public Relations. Forbes magazine named Axia Public Relations as one of America's best PR agencies. Jason is an accredited public relations practitioner, professional public speaker, author, podcaster and entrepreneur.    Looking to connect:  LinkedIn: https://www.linkedin.com/in/jasonmudd/   Twitter: @jasonmudd9  Website: www.axiapr.com   Podcast: OnTopOfPR.com 

Drew Davis is the best selling author of The Loyalty Loop, Brandscaping, and Town Inc additionally he has been recognized as one the industries JAW DROPPING MARKETING SPEAKERS!  Listen in as Drew and I discuss how to address your clients crucial concern, how to create drama in your case studies, how to tell better stories, how to create micro moments in your client experience and the rules of great content marketing and SO MUCH MORE.  Guys. I am so excited that I got to have this conversation with DREW. Like he's kind of a big deal, and the fact that he spent so much time with us and we covered so many things is just downright amazing.  Drink of the week: The Summer Rye https://www.liquor.com/recipes/summer-rye/ (https://www.liquor.com/recipes/summer-rye/) If you liked what you heard today, please leave a review and subscribe to the podcast. Also, please remember to share the podcast to help it reach a larger audience. This episode is sponsored by Nickerson, a full-service branding, marketing, and PR and communications agency with team members in Boston, LA, Miami, and NYC. https://nickersoncos.com/ (https://nickersoncos.com/) Julie Brown: Website- ​https://juliebrownbd.com/ (https://juliebrownbd.com/) Instagram- ​https://www.instagram.com/juliebrown_bd/ (https://www.instagram.com/juliebrown_bd/) LinkedIn- ​https://www.linkedin.com/in/julie-brown-b6942817/ (https://www.linkedin.com/in/julie-brown-b6942817/) Youtube- ​https://www.youtube.com/channel/UCIwWVdayM2mYXzR9JNLJ55Q (https://www.youtube.com/channel/UCIwWVdayM2mYXzR9JNLJ55Q) Facebook- ​https://www.facebook.com/juliebrownbd/ (https://www.facebook.com/juliebrownbd/) Drew Davis https://www.akadrewdavis.com/ (https://www.akadrewdavis.com/) https://www.youtube.com/watch?v=zuny58Mcodw (https://www.youtube.com/watch?v=zuny58Mcodw)

Associações entre diferentes empresas são um conceito amplamente difundido e que ganharam um nome: Brandscaping. Mas o conceito é mais discutido do que praticado. Um dos poucos casos recentes, práticos e de sucesso que se conhece no mercado é a New Balance. Para lançar diferentes linhas de tênis, a empresa fez parcerias com outras grandes marcas tanto no exterior quanto no Brasil. As dificuldades enfrentadas são o tema deste episódio. Apresentação: Cassio Politi (Tracto). Convidado(a): Mariana Pires (New Balance). Perfil da Mariana Pires no LinkedIn: https://www.linkedin.com/in/mariana-pires-3061181a/. Site da New balance: https://www.newbalance.com.br/. Página do tênis 327 da New Balance: https://www.newbalance.com/pd/327/WS327V1-31536.html#style=WS327CPA&width=B. Página do tênis 574 Corleone da New Balance: https://www.newbalance.com.br/tenis-new-balance-574-corleone-casual-masculino-ml574bbwb44d/p. Link para o livro Brandscaping, do Andrew Davis: https://www.amazon.com.br/Brandscaping-Unleashing-Power-Partnerships-English-ebook/dp/B0094KJNF0. Para participar do grupo do Comunique-se no Telegram e acessar o podcast em múltiplas plataformas, o link é este: https://www.podcast-se.com.br/.

In this episode, Matt talks with Andrew Davis, author of Brandscaping. Very few marketers and business leaders focus on the sum total of the full experience they deliver to customers. Instead they focus on a few key pieces of the experience, or they focus on recreating the same performance of their last big content piece. Matt and Andrew discuss how that approach is wrong and how business leaders can focus on their Loyalty Loop and Marketing Momentum to deliver an overall outstanding experience.Oh, also, Andrew shares the biggest business lesson he learned early in his career when he was working for The Jim Henson Company.We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.Join the simplicity crusade and hit subscribe!

After last week's episode on moving your business beyond the basics of a logo and color palette, we're covering the reasons why you need to brandscape your business and the mechanics of doing it. TOPICS DISCUSSED IN THIS EPISODE: The definition of brandscaping What “inner game” means to a business owner with a personal brand […] The post The Brandscaping Method #092 appeared first on Brand Strategist & Content Strategy | Britney Gardner.

What is Brandscaping? Whatever it is we have to make sure we don't nick the balls.

Storytelling Summit for Marketers presenter and Brandscaping author Andrew Davis offers tips for producing video testimonials that inspire action.

Drew Davis (@drewdavishere) is an international bestseller, a keynote speaker, former member of the Muppets team, and an expert marketer. More recently he's the author of many different books including Town, Inc., and Brandscaping. Get the full show notes at https://heightenedliving.com/drew-davis-marketing --- Support this podcast: https://anchor.fm/heightenedliving/support

Wanna Host Your Own Podcast?Click here to see how my friends at Podetize can helpPurchase John's new bookThe Sale Is in the TaleJohn Livesay, The Pitch WhispererShare The ShowDid you enjoy the show? I'd love it if you subscribed today and left us a 5-star review!Click this linkClick on the 'Subscribe' button below the artworkGo to the 'Ratings and Reviews' sectionClick on 'Write a Review'Love the show? Subscribe, rate, review, and share!Here's How »Join The Successful Pitch community today:JohnLivesay.comJohn Livesay FacebookJohn Livesay TwitterJohn Livesay LinkedInJohn Livesay YouTube

Clients will always say yes to pitchers who tell a great story, and a great story invites listeners to keep wondering what happens next. If your audience can predict the end of your story before you even get there, then their interest level goes down. Stories that chase answers pique the interest of clients, and to do this your pitch needs to be molded into a story where the ideas are simplified and the focus is not on you, your product or service, but on what you can do to help solve the problem of your potential investors. Author of Brandscaping Andrew Davis learned the secrets to telling a compelling story that was fueled by his dream of working in The Muppets Show. Learn more about the rules of Brandscaping and how partnering with like-minded people can get you your audience.  

O livro Brandscaping sugere que a avaliação do conteúdo seja feita com base em regularidade, alta qualidade e relevância para a marca.

O livro Brandscaping sugere que a avaliação do conteúdo seja feita com base em regularidade, alta qualidade e relevância para a marca.

Buscar mercados específicos e talvez inexplorados são um dos desafios do content marketing. No livro Brandscaping, cujo resumo traduzido está disponível para download, um tema recorrente vem à tona. Toda hora nós ouvimos falar de segmentos específicos ou até de nichos. O conceito de marketing fractal nos ajuda a organizar melhor as ideias.O princípio é fácil de entender. Um assunto principal se divide em tópicos. Cada tópico se divide em subtópicos. Cada subtópico se divide em sub-subtópicos. E assim sucessivamente.Quer ver um exemplo? Vamos pensar no tema cães. Será que vale a pena falarmos de um tema tão amplo? Vamos ter concorrentes mais especializados. Será que não é melhor sermos mais específicos? Por exemplo, falando de casais sem filhos que tratam os cães como filhos? Ou, então, de pessoas que querem viajar e levar seus cachorros?Este último exemplo não é aleatório. É exatamente isso que a revista americana Fido Friendly faz. Ela dá dicas de cuidados para viagem, indica hotéis que aceitam animais, fala sobre alimentação do cachorro numa viagem longa de carro e tem até uma espécie de Air BNB de cachorros.Entendeu o princípio? A Fido Friendy pegou um segmento bem específico, um nicho. Focou num público tão específico que ela praticamente não tem concorrência ali. E criou uma conexão muito forte com o público.Takeaway: nós deveríamos focar em nichos. O problema é que nós ficamos com medo quando descobrimos que os nichos são pequenos, e isso é uma desvantagem. Acontece que temos grande chance de atuarmos sozinhos nesse mercado, e isso é uma grande vantagem. O desafio é descobrirmos quanto esse público pequeno, o nicho, precisa do que temos para oferecer a ele.Links:http://www.tracto.com.br/resumo/brandscaping/https://www.fidofriendly.com/

Buscar mercados específicos e talvez inexplorados são um dos desafios do content marketing. No livro Brandscaping, cujo resumo traduzido está disponível para download, um tema recorrente vem à tona. Toda hora nós ouvimos falar de segmentos específicos ou até de nichos. O conceito de marketing fractal nos ajuda a organizar melhor as ideias.O princípio é fácil de entender. Um assunto principal se divide em tópicos. Cada tópico se divide em subtópicos. Cada subtópico se divide em sub-subtópicos. E assim sucessivamente.Quer ver um exemplo? Vamos pensar no tema cães. Será que vale a pena falarmos de um tema tão amplo? Vamos ter concorrentes mais especializados. Será que não é melhor sermos mais específicos? Por exemplo, falando de casais sem filhos que tratam os cães como filhos? Ou, então, de pessoas que querem viajar e levar seus cachorros?Este último exemplo não é aleatório. É exatamente isso que a revista americana Fido Friendly faz. Ela dá dicas de cuidados para viagem, indica hotéis que aceitam animais, fala sobre alimentação do cachorro numa viagem longa de carro e tem até uma espécie de Air BNB de cachorros.Entendeu o princípio? A Fido Friendy pegou um segmento bem específico, um nicho. Focou num público tão específico que ela praticamente não tem concorrência ali. E criou uma conexão muito forte com o público.Takeaway: nós deveríamos focar em nichos. O problema é que nós ficamos com medo quando descobrimos que os nichos são pequenos, e isso é uma desvantagem. Acontece que temos grande chance de atuarmos sozinhos nesse mercado, e isso é uma grande vantagem. O desafio é descobrirmos quanto esse público pequeno, o nicho, precisa do que temos para oferecer a ele.Links:http://www.tracto.com.br/resumo/brandscaping/https://www.fidofriendly.com/

O seu conteúdo tem uma razão de existir? Uma das perguntas feitas pelo livro Brandscaping é esta: você faz conteúdo com propósito, com uma missão? Ele tem uma razão de ser? Muitos casos de sucesso em content marketing são de empresas que fizeram uma declaração por escrito da missão do conteúdo.[include file="TakeawaysPlay.txt"]Por exemplo, em 2009, a empresa americana Citrix queria falar com profissionais que trabalham em home office. A missão do conteúdo foi definida pela Citrix da seguinte maneira:"Nosso conteúdo ajuda pessoas que trabalham de casa ou então de cafés, hotéis e aeroportos. Compartilhamos informações sobre ferramentas online, viagem, tecnologia, negócios e escritórios virtuais para ajudá-las a mudar de lugar quando, onde e quando quiserem".Entendeu a ideia? Qualquer pessoa que ler a missão editorial vai facilmente perceber um conteúdo com propósito. E quem redige aquele conteúdo vai conseguir criar algo mais consistente, que apresente ideias quer sigam sempre uma linha editorial ou um ponto de vista.Portanto, defina a missão do seu conteúdo. Para isso, siga três regras simples:1. A missão deve ser única.2. Foque nas necessidades do público.3. Explique o que a empresa faz.

O seu conteúdo tem uma razão de existir? Uma das perguntas feitas pelo livro Brandscaping é esta: você faz conteúdo com propósito, com uma missão? Ele tem uma razão de ser? Muitos casos de sucesso em content marketing são de empresas que fizeram uma declaração por escrito da missão do conteúdo.[include file="TakeawaysPlay.txt"]Por exemplo, em 2009, a empresa americana Citrix queria falar com profissionais que trabalham em home office. A missão do conteúdo foi definida pela Citrix da seguinte maneira:"Nosso conteúdo ajuda pessoas que trabalham de casa ou então de cafés, hotéis e aeroportos. Compartilhamos informações sobre ferramentas online, viagem, tecnologia, negócios e escritórios virtuais para ajudá-las a mudar de lugar quando, onde e quando quiserem".Entendeu a ideia? Qualquer pessoa que ler a missão editorial vai facilmente perceber um conteúdo com propósito. E quem redige aquele conteúdo vai conseguir criar algo mais consistente, que apresente ideias quer sigam sempre uma linha editorial ou um ponto de vista.Portanto, defina a missão do seu conteúdo. Para isso, siga três regras simples:1. A missão deve ser única.2. Foque nas necessidades do público.3. Explique o que a empresa faz.

O livro Brandscaping traz um caso clássico de conteúdo útil. No início dos anos 2000, um bioquímico americano chamado Bob Wagstaff desenvolveu o Orabrush, uma escova para a higiene da língua. Com o propósito de combater o mau hálito, ele ofereceu sua criação a grandes marcas, como Oral-B, mas não teve sucesso. Decidiu, então, seguir por conta própria. Em uma de suas tentativas, investiu US$ 50 mil em informerciais. O resultado foi desastroso — ele vendeu apenas 100 escovas.Em 2009, quando o invento parecia fadado ao fracasso, Wagstaff se reuniu com um grupo de estudantes de MBA da Universidade de Brigham, em Utah, nos Estados Unidos, e pediu a eles que examinassem seu caso. O resultado da análise não foi nada animador: 92% das pessoas não usariam o Orabrush, concluíram os alunos.No entanto, um dos estudantes do MBA chamado Jeffery Harmon levantou a mão e expôs o seguinte raciocínio: se 92% não querem, 8% querem. E 8% correspondem a 24 milhões de consumidores nos Estados Unidos. Ao final, sugeriu que Wagstaff tentasse inicialmente vender seu produto não em lojas físicas, mas pela internet.Jeffery acabou se envolvendo no negócio. Em setembro daquele ano, Jeffery, seu irmão e um amigo criaram um vídeo e o colocaram no YouTube. Era uma produção caseira, mas interessante. O amigo deles se passou por repórter entrevistando pessoas sobre mau hálito. Propôs, por exemplo um teste simples aos entrevistados: passar uma colher na língua e depois cheirá-la. O odor na colher era o odor do hálito. O título traduzido do vídeo, que você vê abaixo, é "Sua boca é beijável? Seu hálito fede?".Wagstaff investiu apenas US$ 40 para promover o vídeo e, com concorrência por visibilidade muito menor do que hoje, conseguiu resultados significativos. Em apenas cinco semanas, vendeu 10 mil unidades de Orabrush. Empresas de mais de 40 países começaram a se oferecer para revender o produto. E o Walmart de sua região (Utah) se interessou e começou a vender o produto, mas apenas no estado.Jeffery ainda não estava satisfeito. Investiu US$ 28 em anúncios no Facebook e, na hora de escolher o segmento, focou em funcionários do Walmart. A mensagem era um tanto inusitada:“O Walmart precisa de mim! Os funcionários do Walmart têm mau hálito… o Walmart precisa da nossa escova. Vai vender mais do que qualquer outra coisa na sua loja.”Depois de alguns dias, o escritório central do Walmart enviou a ele um email dizendo que viu o anúncio e pediu que parasse de veicular o anúncio. Mas não marcou uma reunião, como ele esperava.A boa notícia ainda estava por vir. E chegou por email. O Walmart fez a primeira encomenda em âmbito nacional: 735 mil unidades de Orabrush.Retirado do livro Brandscaping, cujo resumo traduzido está disponível para download gratuito, o caso Orabrush reforça pelo menos dois ensinamentos:O que essa história mostra: o poder de alcance das plataformas digitais, especialmente quando se usa uma comunicação inusitada e, por vezes, ousada. Claro, hoje, para alcançar o mesmo impacto, é preciso investir muito mais do que US$ 60.O produto precisa ter o seu diferencial. Sim, a comunicação, quando bem feita, é capaz de gerar resultados surpreendentes. Mas lembre-se: o marketing não melhora o produto.O caso Orabrush foi contado também na edição #008 do podcast Takeaways, com duração de 8 minutos.http://www.takeaways.com.br/002

O livro Brandscaping traz um caso clássico de conteúdo útil. No início dos anos 2000, um bioquímico americano chamado Bob Wagstaff desenvolveu o Orabrush, uma escova para a higiene da língua. Com o propósito de combater o mau hálito, ele ofereceu sua criação a grandes marcas, como Oral-B, mas não teve sucesso. Decidiu, então, seguir por conta própria. Em uma de suas tentativas, investiu US$ 50 mil em informerciais. O resultado foi desastroso — ele vendeu apenas 100 escovas.Em 2009, quando o invento parecia fadado ao fracasso, Wagstaff se reuniu com um grupo de estudantes de MBA da Universidade de Brigham, em Utah, nos Estados Unidos, e pediu a eles que examinassem seu caso. O resultado da análise não foi nada animador: 92% das pessoas não usariam o Orabrush, concluíram os alunos.No entanto, um dos estudantes do MBA chamado Jeffery Harmon levantou a mão e expôs o seguinte raciocínio: se 92% não querem, 8% querem. E 8% correspondem a 24 milhões de consumidores nos Estados Unidos. Ao final, sugeriu que Wagstaff tentasse inicialmente vender seu produto não em lojas físicas, mas pela internet.Jeffery acabou se envolvendo no negócio. Em setembro daquele ano, Jeffery, seu irmão e um amigo criaram um vídeo e o colocaram no YouTube. Era uma produção caseira, mas interessante. O amigo deles se passou por repórter entrevistando pessoas sobre mau hálito. Propôs, por exemplo um teste simples aos entrevistados: passar uma colher na língua e depois cheirá-la. O odor na colher era o odor do hálito. O título traduzido do vídeo, que você vê abaixo, é "Sua boca é beijável? Seu hálito fede?".Wagstaff investiu apenas US$ 40 para promover o vídeo e, com concorrência por visibilidade muito menor do que hoje, conseguiu resultados significativos. Em apenas cinco semanas, vendeu 10 mil unidades de Orabrush. Empresas de mais de 40 países começaram a se oferecer para revender o produto. E o Walmart de sua região (Utah) se interessou e começou a vender o produto, mas apenas no estado.Jeffery ainda não estava satisfeito. Investiu US$ 28 em anúncios no Facebook e, na hora de escolher o segmento, focou em funcionários do Walmart. A mensagem era um tanto inusitada:“O Walmart precisa de mim! Os funcionários do Walmart têm mau hálito… o Walmart precisa da nossa escova. Vai vender mais do que qualquer outra coisa na sua loja.”Depois de alguns dias, o escritório central do Walmart enviou a ele um email dizendo que viu o anúncio e pediu que parasse de veicular o anúncio. Mas não marcou uma reunião, como ele esperava.A boa notícia ainda estava por vir. E chegou por email. O Walmart fez a primeira encomenda em âmbito nacional: 735 mil unidades de Orabrush.Retirado do livro Brandscaping, cujo resumo traduzido está disponível para download gratuito, o caso Orabrush reforça pelo menos dois ensinamentos:O que essa história mostra: o poder de alcance das plataformas digitais, especialmente quando se usa uma comunicação inusitada e, por vezes, ousada. Claro, hoje, para alcançar o mesmo impacto, é preciso investir muito mais do que US$ 60.O produto precisa ter o seu diferencial. Sim, a comunicação, quando bem feita, é capaz de gerar resultados surpreendentes. Mas lembre-se: o marketing não melhora o produto.O caso Orabrush foi contado também na edição #008 do podcast Takeaways, com duração de 8 minutos.http://www.takeaways.com.br/002

http://takeaways.com.br/case-orabrush/

Brandscaping author Andrew Davis talks to Robert Schwartz about the power of the subscription model, the dreaded marketing funnel, and creating the problem you solve. Theme music by Andrew Atkin & Michael Simonelli of Full Stop Art

Andrew Davis has wrangled for The Muppets and written for Charles Kuralt. He's marketed for tiny startups and Fortune 500 brands. He is the author of two books, Brandscaping and Town Inc. In 2001, Andrew co-founded Tippingpoint Labs, where, as the chief strategy officer, Andrew and his team helped companies like Putnam Investments, Breville and TomTom. Drew has led the charge to change the way publishers think and how brands market their products in a digital world. Today, after selling Tippingpoint Labs, Andrew Davis shares his insights and ideas in workshops and speaking engagements around the world. He's been featured in The New York Times, USA Today, International Business Times, The Boston Globe, CBS News and hundreds of other media outlets. Show Highlights: In the future, everyone will be in sales. @DrewDavisHereVideo is a massive shift in marketing. Don't tell your audience, show your audience. @DrewDavisHereMarketers will spend less time creative a lot of content and focus on sharing consistent content. @DrewDavisHereYou can have great traffic, but generate zero leads. It's about quality over quantity. @DrewDavisHereIf you want to build a digital brand, do these three things: provide quality and unique content, be consistent, remain relevant. @DrewDavisHereRemain relevant to your audience by posting content that stays on brand that is relevant to them. @DrewDavisHereConsistently deliver your content. This builds a solid digital relationship built on trust.@DrewDavisHereGet rich by targeting a niche. @DrewDavisHereFind your niche, target directly to them and watch your business grow. @DrewDavisHereBuild a relationship with your audience through a content based brand. @DrewDavisHereIf you want a successful business, think like a media company. @DrewDavisHereContent builds relationships, relationships are built on trust, and trust is what drive revenue. @DrewDavisHere The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation's top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Welcome to The Dealer Playbook Podcast session #74 and we are so excited that you are!On this session of DPB we are sitting down with a best selling author and one of the most sought after speakers in the world Mr. Andrew Davis.Andrew Davis's 20-year career has taken him from local television to The Today Show. He's worked for The Muppets in New York. He's marketed for tiny start-ups and Fortune 500 brands.For more than a decade, Drew has led the charge to change the way publishers think and how brands market their products in a digital world.Andrew is the author of the amazing book Brandscaping: Unleashing the Power of Partnerships and also his latest release Town Inc : Grow Your Business. Save Your Town. Leave Your Legacy.It was very exciting to sit down with Andrew and even more exciting to introduce him to you because this guy brings the thunder!Here is a quick preview of some of the topics Andrew discussesWhat Is Brandscaping & How You Can Leverage It To Sell More CarsAndrew goes into how partnering with likeminded brands that have your next customer as their current customer.Andrew gives some valuable examples of this and also some great insight on how you can get started with Brandscaping right now.Unlocking The Power of Passion SpecializationAndrew gives us some extremely detailed examples of how specializing around your target customers passions is a sure fire way to success.Andrew gives you actionable steps and outside the box ideas of how you can get started with this right now in your business.How To Create Brand Ambassadors In Your CommunityHaving evangelists or brand ambassadors for your business is never going to be a bad thing. Andrew Davis hones in on how you as a salesperson or a dealership can build your tribe of brand ambassadors in your community.Andrew fires off a ton of examples of this working and exact details for you do put this into action to sell you more cars now.That is just of course a snippet of what to expect from this conversation with Mr. Andrew Davis.Make sure to connect with Andrew DavisAndrew's WebsiteAndrew's TwitterAndrew's Book BrandscapingAndrew's Book Town INCYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ; Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter

Welcome to The Dealer Playbook Podcast session #74 and we are so excited that you are! On this session of DPB we are sitting down with a best selling author and one of the most sought after speakers in the world Mr. Andrew Davis. Andrew Davis's 20-year career has taken him from local television to The Today Show. He's worked for The Muppets in New York. He's marketed for tiny start-ups and Fortune 500 brands. For more than a decade, Drew has led the charge to change the way publishers think and how brands market their products in a digital world. Andrew is the author of the amazing book Brandscaping: Unleashing the Power of Partnerships and also his latest release Town Inc : Grow Your Business. Save Your Town. Leave Your Legacy. It was very exciting to sit down with Andrew and even more exciting to introduce him to you because this guy brings the thunder! Here is a quick preview of some of the topics Andrew discusses What Is Brandscaping & How You Can Leverage It To Sell More Cars Andrew goes into how partnering with likeminded brands that have your next customer as their current customer. Andrew gives some valuable examples of this and also some great insight on how you can get started with Brandscaping right now. Unlocking The Power of Passion Specialization Andrew gives us some extremely detailed examples of how specializing around your target customers passions is a sure fire way to success. Andrew gives you actionable steps and outside the box ideas of how you can get started with this right now in your business. How To Create Brand Ambassadors In Your Community Having evangelists or brand ambassadors for your business is never going to be a bad thing. Andrew Davis hones in on how you as a salesperson or a dealership can build your tribe of brand ambassadors in your community. Andrew fires off a ton of examples of this working and exact details for you do put this into action to sell you more cars now. That is just of course a snippet of what to expect from this conversation with Mr. Andrew Davis. Make sure to connect with Andrew Davis Andrew's Website Andrew's Twitter Andrew's Book Brandscaping Andrew's Book Town INC You Know The Drill, Now It's Your Turn The whole team at DPB can not thank you enough for all the support and love you have been giving us. Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice. Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going. See you next time ;  Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate?  Get Michael's book here. Connect With Team DPB Connect with The Dealer Playbook on Twitter here. Check out Michael Cirillo's blog here. Check out Robert Wiesman's blog here. Connect with Michael Cirillo on Twitter here. Connect with Robert Wiesman on Twitter here.  

Andrew Davis, author of Brandscaping, joins the Brand Newsroom team for a special edition recorded at Content Marketing World Sydney. Andrew speaks about content marketing trends and how brands can use collaboration to expand their audience.

Facebook has just launched a new app that will remove the messaging functionality from its primary app and include it instead in a stand-alone messaging app. While some users are frustrated with having to download yet another app (Facebook already has 8 apps), this is the trend we're seeing - specialized applications for specific functionalities.Facebook isn't the only one adopting this trend. Giant superstores like Walmart and Target are seeing a decline in sales, while smaller boutique shops are growing. This is the future. People no longer want portals that include everything but are great at nothing, especially when they're using their mobile device as their primary connection to the internet. They want specialized services for their specific needs. Today's Sprout Social shout out goes to Andrew Davis (http://twitter.com/TPLDrew), author of Brandscaping (http://www.brandscapingbook.com/) and a fantastic speaker. If you ever have the chance to see him speak, do it!Jay Today (http://www.convinceandconvert.com/jay...) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

Andrew Davis, Author of Brandscaping: Unleasing The Power of Partnerships, joins host Todd Wheatland this week on The Pivot. Andrew talks about being an entertainer from a very young age, the project at the Jim Henson Company that made him realize compelling content is great marketing and how he is ready to help Warren Buffet save the publishing industry. 

In this special live episode from Cleveland, Ohio - home for Content Marketing World 2014, Joe and Robert have the pleasure of a special announcement - the launch of CMI's podcast network.  Joe and Robert's special guests include podcast director Pamela Muldoon, Todd Wheatland (author of The Marketer's Guide to Slideshare) and Andrew Davis (author of Brandscaping). 

Jon Goldman is President of Brand Launcher, a business and marketing strategy firm with teams in the U.S., Canada, Israel and South Africa. Goldman is a dynamic speaker who has presented at numerous conventions, conferences, and expos, including sessions for NJLCA, PLANET, New England Grows, and many others. He has worked with clients including Häagen-Dazs and National Geographic and his campaigns have been featured in BusinessWeek and The Wall Street Journal.Goldman discusses marketing, branding, management, and business-building topics. He has seen his share of business owners, in and out of the landscape/hardscape industry, and has plenty of examples (inspirational case studies as well as horror stories), advice and input.Goldman is also the author of two works on business and marketing topics, including one that has been translated into Japanese. For more information, visit Brand Launcher at www.brandlauncher.com.

Jon Goldman is President of Brand Launcher, a business and marketing strategy firm with teams in the U.S., Canada, Israel and South Africa. Goldman is a dynamic speaker who has presented at numerous conventions, conferences, and expos, including sessions for NJLCA, PLANET, New England Grows, and many others. He has worked with clients including Häagen-Dazs and National Geographic and his campaigns have been featured in BusinessWeek and The Wall Street Journal. Goldman discusses marketing, branding, management, and business-building topics. He has seen his share of business owners, in and out of the landscape/hardscape industry, and has plenty of examples (inspirational case studies as well as horror stories), advice and input. Goldman is also the author of two works on business and marketing topics, including one that has been translated into Japanese. For more information, visit Brand Launcher at www.brandlauncher.com.

Jon Goldman is President of Brand Launcher, a business and marketing strategy firm with teams in the U.S., Canada, Israel and South Africa. Goldman is a dynamic speaker who has presented at numerous conventions, conferences, and expos, including sessions for NJLCA, PLANET, New England Grows, and many others. He has worked with clients including Häagen-Dazs and National Geographic and his campaigns have been featured in BusinessWeek and The Wall Street Journal.Goldman discusses marketing, branding, management, and business-building topics. He has seen his share of business owners, in and out of the landscape/hardscape industry, and has plenty of examples (inspirational case studies as well as horror stories), advice and input.Goldman is also the author of two works on business and marketing topics, including one that has been translated into Japanese. For more information, visit Brand Launcher at www.brandlauncher.com.

Jon Goldman is President of Brand Launcher, a business and marketing strategy firm with teams in the U.S., Canada, Israel and South Africa. Goldman is a dynamic speaker who has presented at numerous conventions, conferences, and expos, including sessions for NJLCA, PLANET, New England Grows, and many others. He has worked with clients including Häagen-Dazs and National Geographic and his campaigns have been featured in BusinessWeek and The Wall Street Journal. Goldman discusses marketing, branding, management, and business-building topics. He has seen his share of business owners, in and out of the landscape/hardscape industry, and has plenty of examples (inspirational case studies as well as horror stories), advice and input. Goldman is also the author of two works on business and marketing topics, including one that has been translated into Japanese. For more information, visit Brand Launcher at www.brandlauncher.com.

Facebook has just launched a new app that will remove the messaging functionality from its primary app and include it instead in a stand-alone messaging app. While some users are frustrated with having to download yet another app (Facebook already has 8 apps), this is the trend we're seeing - specialized applications for specific functionalities. Facebook isn't the only one adopting this trend. Giant superstores like Walmart and Target are seeing a decline in sales, while smaller boutique shops are growing.  This is the future. People no longer want portals that include everything but are great at nothing, especially when they're using their mobile device as their primary connection to the internet. They want specialized services for their specific needs.  Today's Sprout Social shout out goes to Andrew Davis (http://twitter.com/TPLDrew), author of Brandscaping (http://www.brandscapingbook.com/) and a fantastic speaker. If you ever have the chance to see him speak, do it! Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

Andrew is such a talent. His career has taken him from local television to The Today Show. He's worked for The Muppets in New York and marketed for tiny start-ups as well as Fortune 500 brands. For over a decade Andrew acted as the Chief Strategy Officer at Tippingpoint Labs, where he rallied his team to lead the charge to change the way publishers think and how brands market their products. Today, Andrew travels the world sharing his innovative ideas as a speaker, consultant and guest lecturer. Andrew's concepts in his book Brandscaping help reshape the way you think, enabling you to navigate the overwhelming and sometimes confusing digital landscape. Brandscaping is about leveraging the relationships that make sense to your audience and creating content, services and products that give you partnerships to new audiences and position your brand in a way that no other marketing medium can. Andrew gives us lots of rich examples of small and large businesses that have taken on board this collaboration approach to creating a brand identity that really resonates.