Podcast appearances and mentions of brian bergford

How many of us "lean in" to the pre race nerves we feel before racing? Do you shy away from those feelings or embrace them and use them to your advantage? And shouldn't those nerves be absent in masters swimming, because we are just challenging ourself?  Well it turns out that can make us nervous too!US Masters swimmer Brian Bergford is my guest on Torpedo Swimtalk Podcast today and gives us very in depth answers to these very questions. In his day job, Brian is a performance psychology coach and he applies all his learning to his own swimming as well as many other athletes. What can we learn from that for our own masters swimming?Brian is a passionate masters swimmer, who discovered swimming as an adult, and who strives for excellence and personal betterment in both training and racing.  How does he do that?Well you need to listen into the pod to find out. You won't be disappointed!You can connect with Brian:Website:  www.bergfordperformance.com Facebook: Brian BergfordInstagram: @brianbergfordYou can connect with Torpedo Swimtalk:https://www.torpedoswimtalk.com/Don't be shy, leave us an Apple or Spotify review so we know what you are liking!

In this episode of TST Quick Splash, we have a recap of all the action from the US Masters Nationals in San Antonio, Texas.* Meet reflections from Kristin Gary, Brian Bergford, Britta O'Leary and Kathleen Sandner* Highlighted swimmers who broke NR's over the courser of the meet - Laura Val, Erika Braun, James Fike, Karlyn Pipes and Steve West* A reflection from 2016 Olympic Silver Medallist Josh Prenot to USMSConnect with Torpedo Swimtalk:https://torpedoswimtalk.comIf you love our episodes, leave us a review! We love to hear your thoughts.

Brian Bergford, Peak Performance Specialist, specializes in personal performance optimization for athletes as well as athletic professionals and business owners.

Today's guest gives us a wide understanding as to why sport psychology exists and why athletes shouldn't ignore it. He has competed and won multiple swimming national championships at the Masters level, is an entrepreneur, author, and speaker focusing on sports psychology in performance optimization, Brian Bergford. Brian works with athletes who want to develop a customized performance system and I ask him how he sets up different approaches to his athlete's unique needs. He then stresses the importance of paying attention to mental performance aside from physicality. Brian also discusses how athletes should address their injuries, why he is proactive about it, and what happens to ignored muscle systems that are out of balance. Our big topic we try to crack is diving deep on the issue of why. Why do we perform as athletes and how do you figure out your why that drives you. Many athletes have no idea why they do what they do and figuring that out gives them a key advantage to performing at a higher level. Watch the full interview and get ready to hear more valuable discussion with Brian. Check out Brian's services here: https://www.bergfordperformance.com/ Connect with him on: https://www.instagram.com/brianbergford/ https://twitter.com/brianbergford https://www.facebook.com/bergfordperformance/ https://www.linkedin.com/in/brian-bergford-35158912b/ https://www.youtube.com/channel/UChDApMAW_mPsAqAnxhtqICA/featured

Brian Bergford is what many would call a Personal Performance Magician. He specializes in performance psychology, and coaches and develops customized performance systems for his clients. Brian is also an athlete, speaker, and an entrepreneur who owns three successful businesses.  His experience working with clients throughout the years has proven his thesis that mindset mastery through mental training is crucial for world-class performance.  Key Takeaways.  The self-mastery process. The key to solving your own problems, and why you need a performance coach to help accelerate the process. The key role that competitors play in fueling our ambitions. How performance, culture and customer experience cross paths. Communication and Ethnography. How to adapt yourself to your client's needs in order to understand and serve them better. Benchmarks and Milestones - How to actively track your goals.  Connect with Brian Website - https://www.bergfordperformance.com/  Facebook - https://www.facebook.com/bergfordperformance  Instagram - https://www.instagram.com/brianbergford/  Twitter - https://twitter.com/brianbergford  Linkedin - https://www.linkedin.com/in/brian-bergford-35158912b/

Have you ever said, “I wish I had your drive?” Brian Bergford offers a nudge for everyone to obtain that drive. But all good things come with disclaimers and safety warnings. Amy and Brian talk about the responsible approach to having drive without burning oneself out. Website: bergfordperformance.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

How does a person face, and overcome, their worst fears? How can you face your own stories about yourself -- and change them for the better?Peak performance coach Brian Bergford faced a lifelong fear of having his head submerged in water at the age of 30, when he decided to confront it. Today he is a record-setting Masters swimmer and he joins the show to share his journey with Kelly and Maria -- along with tips for listeners on confronting fears. Sign up for your free consultation on health, leadership and life coaching with Kelly or Maria at ChampionsMojo.com/cm-coaching.Catch up on EVERY episode at ChampionsMojo.com.MORE ABOUT BRIAN BERGFORDBrian Bergford is a peak performance coach and a champion Masters swimmer.  Despite having a debilitating fear of having his face submerged in water since early childhood, Brian eventually tackled his fear head-on by taking up swimming at the age of 30. He took swimming lessons, joined a Masters swimming program. A little less than 5 years later, he had qualified in 4 events and was competing at the US Masters Swimming National Championships. He has since medaled in 13 USMS National Championship races, is a four-time state champion and holds 4 USMS top 10 times.Brian is also Certified Dog Trainer (IACP-CDT) and is a dog behavioral specialist. He is a former vice president and member of the board of directors for the International Association of Canine Professionals, and is the owner of Altitude Dog Training and Uptown Dog in Longmont, Colorado. His expertise of the interplay between dog behavior and human psychology gave rise to his first book, Transformational Dog Training: Bring Out the Best in Your Dog by Bringing Out the Best in Yourself.Episode Topics and MentionsDogsDog trainingDog behaviorInternational Association of Dog Trainers - look upAltitude Dog Training - look upTransformational Dog Training - book look up by BrianWater phobiaMasters swimmingMichael PhelpsRock climbingFear versus phobiaSystematic desensitizationBergfordPerformance.comTakeawaysMariaYou will experience the range of “emotional guests” -- but don’t let the negative ones get comfortable. At the same time, welcome the good ones and don’t question them. KellyDon’t tolerate your own B.S. Own your fears and phobias. Quote of the Week“Sometimes when we think we’re worn down and we’re really tired and we need a break, what we really need is to be inspired.” -- Brian BergfordSubscribe to the Champion's Mojo podcast on Apple Podcasts, Spotify and Google Play.Have something you want to share with us? Email it to hello@championsmojo.com.

How does a peak performance coach differ from a "Life Coach"? There's a few things to it, explains Brian. We also discuss working with both humans AND dogs and which Brian prefers in our final part of our interview.

"Know when it's time to think and when it's time to move" shares Brian in part 4 of our interview. He also shares a brilliant question to self-reflect if you're struggling to create the change you want

Brian shares some of the lessons learned being a competitive swimmer and how you must give yourself credit for what you've achieved, no matter how small!

Are you using long-term motivators? We discuss how the catalyst or kickstart motivation often isn't pretty & how you need to transition to long-term motivators to stay on-track

Brian shares the power of your "Why" and he shares his experience training both the general population vs athletes and the key differences between the groups!

Brian's journey of helping people create transformational change in their lives began at the age of 14. As a result of experiencing significant emotional pain throughout childhood, a desire was kindled to understand the human psyche and uncover the keys to unlocking a person's inner power. Brian earned his degree in Psychology from the University of Colorado, taking particular interest in neuroscience, psycho-pathology, clinical psychology, and the principles of peak performance. Just a few short years after graduating from college, Brian's love for another creature — none other than "man's best friend" — and his knack for training and behavioral rehabilitation led to a career in dog behavior. Brian is a Certified Dog Trainer (IACP-CDT) with extensive experience as a practicing dog behavior specialist. He is a former Vice President and member of the Board of Directors for the International Association of Canine Professionals, and is the owner of Altitude Dog Training and Uptown Dog in Longmont, Colorado. His expertise of the interplay between dog behavior and human psychology gave rise to his first book, Transformational Dog Training: Bring Out the Best in Your Dog by Bringing Out the Best in Yourself, which explores the critical relationship between human stability and personal development, and the behavioral stability of companion animals. Enjoy the show! Connect with Brian: www.instagram.com/brianbergford www.bergfordperformance.com

Hi all, Welcome back to another episode on the MindCep Podcast and in today's episode we will be speaking with our previous guest Brian Bergford for a second interview today.  This episode is brought to you by Radioguestlist.com, the #1 free radio, guest, podcast, and talk show guest expert interview booking service.  In this episode myself and Brian discuss:  1. Ways to teach yourself how to perform well under pressure 45:47 2. Baking non-negotiables into your schedule to help you routinize your life 4:30 3. Finding people that challenge you, inspire you, and light up your soul 14:43 4. Feeding your spirit and soul through regular mindfulness practice and mindset training 32:19 Brian Bergford SOCIAL MEDIA & Website:  Website: https://www.bergfordperformance.com Youtube: https://www.youtube.com/channel/UChDApMAW_mPsAqAnxhtqICA/featured Instagram: https://www.instagram.com/brianbergford/ Linkedin: https://www.linkedin.com/in/brian-bergford-35158912b?challengeId=AQHoiEn3951QMQAAAXSnm-wBFm9J_fo5BylGCDCxHauuiaQKdrRo79BQ_KZEsZruDpJEYyZsf6MBrEc24xguev7anRyoMN9dsg&submissionId=f5f6cfdf-8242-3616-69c1-54ea8e8df91f:  Twitter: https://twitter.com/brianbergford Thank you for listening.  Cheers,  Alex  Blog:  https://alexandermuir.com/blog/  Podcast:  https://anchor.fm/alex-muir757  Find Me on Social:  https://www.facebook.com/Alex-Muir-Marketing-521328441531919/  https://www.instagram.com/a.muir757/?hl=en  https://www.linkedin.com/in/alex-muir-b55a44149/  https://www.youtube.com/channel/UCkW1z-RObDp8VPJ0NWego-Q?view_as=subscriber  DISCLAIMER:  All information provided by Alex Muir is of a general nature and is spoken from Alex Muir's personal experiences, and personal opinions on the topics related to fitness, health, and education only. No information is to be taken as medical or other health advice pertaining to any specific health or medical condition. You agree that use of this information is at your own risk and hold Alex Muir harmless from any and all losses, liabilities, injuries, or damages resulting from any and all claims.

Hi all, Welcome back to another episode on the MindCep Podcast and in today's episode we have a very special guest named Brian Bergford joining us today. This episode is brought to you by Radioguestlist.com, the #1 free radio, guest, podcast, and talk show guest expert interview booking service. Brian Bergford specializes in executive and peak performance coaching for athletes, and athletic professionals. He's an entrepreneur who owns multiple businesses, and competes at a national level in swimming – a sport he took up at the age of 30. Also an author and professional speaker, Brian's mission is to coach and inspire people to lead inspired lives. Throughout our interview, myself and Brian discuss how you can maximize your performance mentally & physically, how to overcome your fears by tackling them head on, and how to find areas of your life where additional coaching can help take your skills to the next level towards mastery. Brian Bergford SOCIAL MEDIA & Website: Website:https://www.bergfordperformance.com/ Youtube: https://www.youtube.com/channel/UChDApMAW_mPsAqAnxhtqICA/featured Instagram:https://www.instagram.com/brianbergford/ Twitter: https://twitter.com/brianbergford Linkedin: https://www.linkedin.com/in/brian-bergford-35158912b?challengeId=AQHoiEn3951QMQAAAXSnm-wBFm9J_fo5BylGCDCxHauuiaQKdrRo79BQ_KZEsZruDpJEYyZsf6MBrEc24xguev7anRyoMN9dsg&submissionId=f5f6cfdf-8242-3616-69c1-54ea8e8df91f Thank you for listening. Cheers, Alex Blog:  https://alexandermuir.com/blog/ Podcast:  https://anchor.fm/alex-muir757 Find Me on Social: https://www.facebook.com/Alex-Muir-Marketing-521328441531919/ https://www.instagram.com/a.muir757/?hl=en https://www.linkedin.com/in/alex-muir-b55a44149/ https://www.youtube.com/channel/UCkW1z-RObDp8VPJ0NWego-Q?view_as=subscriber DISCLAIMER:  All information provided by Alex Muir is of a general nature and is spoken from Alex Muir's personal experiences, and personal opinions on the topics related to fitness, health, and education only. No information is to be taken as medical or other health advice pertaining to any specific health or medical condition. You agree that use of this information is at your own risk and hold Alex Muir harmless from any and all losses, liabilities, injuries, or damages resulting from any and all claims.

James Lott Jr has a great conversation with Competitive Athlete andPeak Performance Coach from Colorado, Brian Bergford! A great guy who helps other athletes take their businesses to the next level with no BS! It's all about starting small, working thru the fear and maintaining the commitment to yourself to work hard and succeed. Follow him at bergfordperformance.com#fitness #business #coaching

Brian specializes in working with other business owners and professionals who are also competitive athletes. We discuss performance coaching, the importance of finding something you love to do, fear vs phobia, expectations and control, Type A personality pitfalls, how to get internally motivated and much more! Website: https://www.bergfordperformance.com

If you're looking for motivation and inspiration, look no further. This is it. Get the details on how to go beyond the average and be the exception. Be the extraordinary high performer who lives your fullest potential.Brian is a speaker, author, and peak performance coach for athletes and athletic CEOs and entrepreneurs. He also competes at a national level in swimming, which he took up at the age of 30. His mission is to help people do the impossible and experience monumental breakthroughs by liberating the hero within.Quotes to remember: “There’s always another fear standing at the gate to our destiny on the other side.”“Complaining is the language of losers.”“What would be the next thing to put yourself further down the path of being unstoppable?”“Don’t ask yourself how you feel; tell yourself how you feel.”“Somebody needs you to show up fully.”Takeaways:Great things can be accomplished by having a mission larger than yourselfHave something to move toward rather just moving away fromYou don’t need to identify with your emotionsMental training is the separator between the really exceptional people and the also-ransThe definition of training is something you would never feel like doing and doesn’t come naturallyWe cannot maintain; we are either getting better or getting worseWhen you are seeking, you will eventually find the opportunity and that’s the time for the hero within to ariseWe all want to be heroesThe ego is anything vying for differentiationWhat you’ll learn:Why Brian decided to confront a lifelong fear of swimming, and how he conquered itWhat drives him to help others do the impossibleThe one thing that most high performers and high achievers can really benefit fromA solid argument for guarding your time and spending it with the right peopleHow to build confidence that uplifts other people around you (hint: it’s a habit we build)Actionable steps to becoming unstoppable and having an unstoppable mindsetWhy how we do one thing is NOT how we do everythingWhat to do when you’re having a down dayBrian’s top tips for productivityHow to make the most of a tough timeThe two faces of ego and which one is more dangerousMentioned on the podcast: https://www.bergfordperformance.com/Essentialism - Greg McKeownLinks:FacebookYouTubeInstagramTwitterLinkedIn

Today Debbie's chats with Brian Bergford on the mindset and motivation for peak performance in life and in sports.   What is your WHY?  What drives you?   Why do you do what you do? What is your purpose?   How are you trying to inspire others? Brian Bergford is a Professional Speaker, Peak Performance Coach, competitive athlete, and Owner of Bergford Performance Systems. He specializes in developing customized performance systems for athletes, and helping motivated and athletic professionals master their mental training game and take their businesses, athletic pursuits, and lives to the next level. Colored by a depth of experience across a variety of disciplines, Brian's focus is creating the most powerful psychology and mindset possible. After graduating with a degree in Psychology from the University of Colorado, Brian spent the next decade mentoring people and helping them master their relationships with their dogs. Out of that grew a clientele who recognized Brian's ability as a phenomenal coach and reached out to him because of his expertise in personal development and peak performance. Brian now coaches high-performing clients, who aren't afraid to get physical, on how to take full reigns as a successful leader in business and in the business of life. He continually pushes the envelope of potential in all areas of life and inspires others to stretch toward the fullest expression of their personal greatness while loving the journey and inspiring others. As someone who turned a lifelong phobia of being submerged in water on its head by learning to swim at 30 years old and then rising to compete at a national level, Brian knows exactly how to create an unstoppable mindset. He also understands the importance of operating from your strengths and is an expert at discussing the psychology of winning and creating a winning mindset, being a great competitor, the art of effective communication, and effective teaching, coaching, and mentorship. He is a former Vice President and member of the Board of Directors for the International Association of Canine Professionals, and has authored multiple articles for the Canine Professional Journal. He is also the author of the book Transformational Dog Training: Bring out the Best in Your Dog by Bringing out the Best in Yourself. Do the impossible. Learn more on:  https://www.bergfordperformance.com/thriving-through-a-crisis  https://www.bergfordperformance.com/about   Brian Bergford -  Owner | Speaker | Peak Performance Specialist Bergford Performance Systems www.bergfordperformance.com info@bergfordperformance.com  

Brian Bergford is a high performance coach specializing with executives who are also athletic. His own journey in becoming a competitive swimmer in the face of a fear of water is illustrative of leaning into...

Your mental game is arguably the most important factor of your success. Strategy and skills are important. However, a man with skills and weak mental game will never win at the level of those who master their mental game. Meet our Feature Guest Brian Bergford is a Professional Speaker, Peak Performance Coach, competitive athlete, and the Owner of Bergford Performance Systems. He specializes in helping motivated and athletic CEOs, entrepreneurs, and business owners master their mental training game and take their businesses, athletic pursuits, and lives to the next level. Colored by a depth of experience across a variety of disciplines, Brian's focus is creating the most powerful psychology and mindset possible in his clients. Connect with our Guest BergfordPerformance.com ZippyContent.com Most Entrepreneurs Are Do It Yourselfers. That's Also Why so Many Are Not Doing As Well as They Could Be.Sound Familiar? Let me share with you the strategies you've never considered. Test Drive the MOST Complete DIY Business and Marketing eLearning System on the Internet.  Support this podcast

Do you feel stuck or average?  Like you'll never break through and reach the maximum potential you have trapped inside? Our guest Brian Bergford, has a degree in Psychology, is a Certified Fitness Instructor and the owner of Bergford Performance System. Brian talks about how he teaches mental training and mindset mastery to driven athletic Executives, CEO's and business owners.  Peter and Brian discuss finding your audience when your target isn't easy to find, creating an online course and managing time spent on social media.   If you have trouble narrowing in on your target market let Thought Leadership Leverage help.

Brian's journey of helping people create transformational change in their lives began at the age of 14. As a result of experiencing significant emotional pain throughout childhood, a desire was kindled to understand the human psyche and uncover the keys to unlocking a person's inner power. It was, in reality, the genesis of Bergford Performance Systems and Brian's passion for developing strategies people could use to not only turn affliction into triumph, but also break through personal barriers, create superior relationships, and maximize their potential. He has always been inspired by people who represent the pinnacle of human performance. Whether it's a professional athlete, business person, an artist, or a parent, he believes that true masters in any field are rare and priceless — and that everyone has within themselves the keys to personal greatness. Brian works with those rare individuals who possess the requisite desire and willingness to bring it out. Brian earned his degree in Psychology from the University of Colorado, taking particular interest in neuroscience, psycho-pathology, clinical psychology, and the principles of peak performance. His studies continued well beyond his university education as he, to this very day, attends seminars, has an insatiable appetite for reading, and studies tremendous communicators, leaders, coaches, athletes, and enterprising high-performers to support his continually evolving strategies for human development. You can check out his site here: https://www.bergfordperformance.com/ --- Support this podcast: https://anchor.fm/executiveathletes/support

How do you know your Mindset is right for optimum performance? How do you cultivate a Mindset that will allow you to be your best? Brian Bergford of Bergford Performance Systems walks you thru the step by step process to create a Mindset for Success.

How do you know your Mindset is right for optimum performance? How do you cultivate a Mindset that will allow you to be your best? Brian Bergford of Bergford Performance Systems walks you thru the step by step process to create a Mindset for Success.

Brain Bergford is a Peak Performance coach at Bergford Performance. He specializes in helping motivated athletic business owners gain the tools to take their businesses and their lives further. In this podcast episode, Brian shares insight on what it’s really like to be a business owner. We talk about why the grass isn’t always greener on the entrepreneur side and things you should know before jumping into a business. ----- You’ll find links to everything we discussed in this episode at

Bergford Peak Performance, Speaker, Coach, and Fellow Competitive Athlete:  Brain Bergford is a Professional Speaker, Peak Performance Coach, competitive athlete, and the Owner of Bergford Performance Systems. He specializes in helping motivated and athletic CEOs, entrepreneurs, and business owners gain the tools to take their businesses and lives to the next level. Colored by a depth of experience across a variety of disciplines, Brian's focus is creating the most powerful psychology and mindset possible in his clients. After graduating with a degree in Psychology from the University of Colorado, Brian spent the next decade mentoring people and helping them master their relationships with their dogs. Out of that grew a clientele who recognized Brian’s ability as a phenomenal personal and business coach and reached out to him because of his expertise in personal development and peak performance. Brian now coaches high-performing clients, who aren’t afraid to get physical, on how to scale their business and take full reigns as a successful leader. He continually pushes the envelope of potential in all areas of life and inspires others to stretch toward the fullest expression of their personal greatness while loving the journey and inspiring others.   On This Episode You Will Hear:[spp-timestamp time="00:30"] Introduction [spp-timestamp time="13:00"] Scott's learning to swim to complete his first triathlon in 4 weeks. [spp-timestamp time="17:00"] Geeking out on swimming, USA Swimming, masters athletes, and more. [spp-timestamp time="23:30"] Sharing marathon stories, when grandma passes by you. [spp-timestamp time="33:55"] Using social media for good. Inspiring others by creating breakthroughs for people. [spp-timestamp time="45:00"] Power positive podcasting vs the Negative News Networks. [spp-timestamp time="45:30"] Reflecting on 9/11. Powerful shifts, changes in the world, performance, and peak impacting changes in our lives. [spp-timestamp time="53:50"] Relating to running, the mindset work, putting in the reps. [spp-timestamp time="1:00:10"] The power of committing. [spp-timestamp time="1:01:30"] Fears, getting scared, and regret. [spp-timestamp time="1:05:50"] Injuries are self-imposed. [spp-timestamp time="1:10:55"] Only common men and common women can afford the luxury of excuses. [spp-timestamp time="1:17:00"] The Mind Game and can you hear Calvin the Coonhound right now? [spp-timestamp time="1:19:25"] Brian and Scott connect on hiking 14ers. [spp-timestamp time="1:26:00"] Why are you here in the first place? What is really most important? Only the people with the courage to start, stumble upon the things they wish would never end. [spp-timestamp time="1:32:30"] It's the legacy and the inspiration of what we pass on. Make it something worth passing on, something that comes deep within your spirit. [spp-timestamp time="01:38:00"] Final Words   [spp-tweet tweet="Have the courage and the boldness to step up to the plate the next time you need to! @BrianBergford "] Watch On YouTube:[youtube https://www.youtube.com/watch?v=0N_hykyT8X0] Links and Resources: BergfordPerformance.com (https://www.bergfordperformance.com/) BergfordPerformance on Facebook (https://www.facebook.com/bergfordperformance/) Brian.Bergford on Facebook (https://www.facebook.com/brian.bergford) @BrianBergford on Twitter (https://twitter.com/brianbergford) @BrianBergford on Instagram (https://www.instagram.com/brianbergford/) Brian-Bergford on LinkedIn (https://www.linkedin.com/in/brian-bergford-35158912b/) Bergford Performance Systems on  YouTube (https://www.youtube.com/channel/UChDApMAW_mPsAqAnxhtqICA) Altitude Dog Training on  YouTube (https://www.youtube.com/channel/UCmgqh4mcrCqriGCOyv2cxoA) Book:  Transformational Dog Training by Brian Bergford (https://amzn.to/2LpylJv)  

Website: http://www.mattbelair.com/podcast (sign up for the email list) Support the show for as little as $1 Here: http://www.patreon.com/mattbelair Donate: http://bit.ly/mattbelair Subscribe: Podcast: http://goo.gl/1euQe7 YouTube: https://goo.gl/Mz7Ngg Links: Brian's Website: https://www.bergfordperformance.com/ ARK Crystal: http://www.bit.ly/arkcrystal FREE STUFF: Guide to Lucid Dreaming E-Book and Guided Hypnotic Experience: http://www.mattbelair.com/luciddreaming 3 State of the Art, Brainwave Entrainment, 3-D Sound Experiences! http://bit.ly/gammawaves About the Show: Brian Bergford is a Peak Performance coach at Bergford Performance. He specializes in helping motivated athletic business owners gain the tools to take their businesses and their lives further. He is focused on creating a powerful psychology and mindset which is colored by a depth of experience across a number of disciplines. We discuss; The art of Communication Dog Training basics Formula for truth Seeking understanding How to deal with negative people? Taking accountability, compassion, none of your business How to create a winning How can we create a winning mindset? How can we create a winning mindset How to transform adversity into power How to deal with life when the shit hits the fan – is this terrible or an opportunity? I like the this is an opportunity? This is the best thing for me! Surrender is a fundamental piece to mastery How to make everyday life the “Stanley Cup Winning Moment?” The Process Vs. The Objective Sustainable peak performance Is my world controlled from inside or outside? Taking 100% responsibility Cultivating a winning mindset – How often do I visit our successes? The identity you hold for yourself – Self Talk What does an identity consist of? Values, Beliefs, Past, Skills, looks What is NOT our identity? For Podcast, coaching, speaking, media and consulting inquiries - Matt@ZenAthlete.com Instagram: @MattBelair Twitter: @Matt_Belair May Love, Joy, Passion, Peace, and Prosperity fill your life! Namaste, ~ Matthew Belair

Brian was one of those guests we wanted to talk to for many more hours. His humor, wisdom, and goodness radiated throughout our conversation. Brian referred to himself as having had been a “man’s man”, yet needing to learn the many qualities required to truly be a man. He spoke of developing empathy as an adult, which allowed him to look at the wounds of his past and of those who were in his life then with far greater emotional intelligence. This early history drove him to enter the field of psychology, to understand, and, thankfully, to develop empathy which is now a core trait and value of his. After a terrifying fear of water as a child, Brian called himself to learn to swim. He also learned to create a pattern of facing his fears rather than run from them. High level performance- in competitions, in life, and in business- became a personal motto, and one he uses in working with his clients as a High Performance Coach. The best coaches are not only those who have learned from their personal experience, but have transcended it. They have the skills and wisdom to teach and share what they have learned with the many others they work with. Brian is one of those coaches, hands down!

In this episode, Brian Bergford and Adam create a dialogue that draws comparisons between peak performance and modern marketing. Whether you’re interested in peak performance athletes, or the marketing lessons we can glean from them, or both, you’re going to find a lot of value in this content.   Episode Discussions: Brain’s interests growing up and how they lead him to where he is today The psychology behind performers as well as customers How to get results in training and in marketing Knowing when you’re on the right track with your processes What happens if you want to quit How to select the right story for you and your business Success habits of peak performers “Emotional Alchemy”   02:26 Brian’s Story Background in psychology, particularly animal psychology Brian was inspired by people who were at the top of their craft Enjoyed working with dogs as well as people Ended up in behavioral training for dogs (which was really coaching people in how to train their dogs) Later on, he got back into the performance arena   04:28 Comparing performance to marketing psychologically The animal brain is much like the brain of the consumer in that, as consumers, we use our instinct/emotions before we back it up with logic. Both involve connecting with people to find what works for them.   07:21  Consistency = Results Must be careful of measuring things too soon You can't expect instant results in marketing or in training 09:21  Taking the longview You always have some faith in the process. Remember that it's dangerous to be result-oriented. It may take longer than you had hoped, but you'll get there if you're consistent   10:41  How do you know you've got the right process? Intuition  Not necessarily instinctual, but some things feel right, and some don't   11:38  2. Check in with people who are experts Ask them, what is realistic at this point? What time span should we be looking at?   12:45  3. Recognise that there are cycles Check in on your results every once in awhile, and remember that there will be ups and downs 13:07  Make the switch from outcome goals to process goals Focus on the things you can do every day and the outcome will follow naturally. Mismanaged expectations can create discouragement. If you can put in the work, you're going to be able to sustain your performance. Love the process. 15:35  Fulfillment matters more than anything. 16:38  If you're looking for that perfect process, make sure you believe in who you choose as your mentors. A good rule of thumb is the 90-day trial.   18:04  What if you want to quit? Audit the last few weeks--have you taken enough time for yourself? You need to follow your self-process in order to be successful in your other processes. 19:32  Identity What kind of person are you?  Allow yourself time to recharge, and have self-awareness in what you are capable of. 21:35  Select a story that empowers you to fuel your engine No matter which business you’re in, it is a psychological game.   22:08  Good copywriting resonates with customers emotionally If you can get your point across well, you can make this connection. It’s an opportunity to for you to show and your customers to see that they're not alone.   24:18    "The root of every problem comes from a lack of communication"     24:42  Success Habits of Peak Performers   How do these people thrive on a day-to-day basis? Genetics play a part They always play their cards well They’re clear on what they want Generally something they have a fear of ends up being something they love Do whatever it takes   26:32  Emotional Alchemy:   "Take whatever comes at you and turn it into...fuel for the engine"   You must be willing to put in the consistent work.   Mentioned in this episode:   The CEO Athlete Facebook page Contact Brian: info@bergfordperformance.com