Podcasts about thought leadership leverage

In this episode of Thrive LouD, Lou sits down with Peter Winick, founder and CEO of Thought Leadership Leverage. Peter shares his journey from spotting a gap in the marketplace back in 2008 to building a powerhouse firm that helps nonfiction authors, keynote speakers, and thought leaders transform their expertise into scalable businesses.Lou and Peter dive into the challenges thought leaders face when trying to monetize their ideas, the importance of having a clear strategy, and how to move from a practice-based model (trading time for money) to building a true business around intellectual property. Peter shares insightful stories, practical tips on navigating shiny distractions in the industry, advice on leveraging new trends and platforms, and how Thought Leadership Leverage supports thought leaders to scale their impact.If you're a thought leader, author, or speaker looking to amplify your influence and business impact, this episode is packed with actionable insights and inspiration. Don't forget to like, comment, and subscribe for more episodes of Thrive Loud!Connect with Peter Winick: Website: thoughtleadershipleverage.comEmail: peter@thoughtleadershipleverage.comLinkedIn & Socials: Peter WinickLearn more and connect with Lou Diamond at ThriveLoud.com#ThoughtLeadership #LouDiamond #PeterWinick #ThriveLoud #Entrepreneurship #BusinessGrowth

How should thought leadership content be tailored to stand out and solve real problems? Peter Winick, the founder and CEO of Thought Leadership Leverage, is a seasoned expert in guiding individuals and organizations to expand their influence through well-crafted thought leadership platforms. With over two decades of experience, Winick emphasizes the necessity of tailoring these platforms to various settings, whether it be personalized one-on-one interactions or broader broadcast environments, to effectively build brand distinction and avoid commoditization. He advocates for a strategic approach that focuses on leveraging thought leadership in sales and networking to achieve specific business outcomes, rather than relying on superficial metrics. By collaborating with notable figures like Keith Ferrazzi and guiding top CEOs and academics, Winick has consistently demonstrated that substantive and strategic thought leadership can significantly elevate visibility and impact in competitive markets. Key Takeaways: -Develop a strategic business model to leverage and scale ideas. -Differentiate between creating products based on expertise and using thought leadership to build a brand. -Address the audience's pain points and deliver value to stand out. -Connect thought leadership content to client pain points with high specificity. -Incorporate thought leadership in strategic one-on-one conversations for business results. -Thought leadership goes beyond appearances and requires valuable content and insights. -Personal branding is about institutionalizing content in the business world and achieving specific outcomes. More from Peter Winick Peter Winick is the founder and CEO of Thought Leadership Leverage, a company dedicated to helping thought leaders, authors, consultants, and speakers monetize and scale their content and products. With over 20 years of experience in the field, Peter has collaborated with a diverse clientele including New York Times bestselling business authors, Speakers' Hall of Fame members, and executives from both public and private companies. His expertise in strategy, marketing, and customer experience enables him to design growth-oriented thought leadership platforms that create lasting impact and value. A passionate entrepreneur and relationship builder, Peter leads business development initiatives that transform innovative ideas into practical solutions for business leaders and executives. Since founding Thought Leadership Leverage in 2008, he has established himself as an industry authority, hosting the Leveraging Thought Leadership podcast where he interviews leading experts and shares best practices with his audience. Prior to his current role, Peter served as Managing Director at Ferrazzi Greenlight and held leadership positions at Rogen International and Axxess Business Centers. He holds a BA in Economics from Hofstra University. Website:  https://thoughtleadershipleverage.com/ LinkedIn: https://www.linkedin.com/in/peterwinick/      If you are an experienced CEO looking to grow your company, visit https://www.TheCEOProject.com   You can also reach Jim by email: Jim@TheCEOProject.com   LinkedIn: @theceoproject Instagram: @the_ceoproject Twitter/X: @the_CEO_Project Facebook:  @IncCEOproject

Can you scale sales without sacrificing quality? Gregg Murphy and Mike Latch have done it—taking a company from $50 million to a billion-dollar run rate. The secret? A fusion of technology, strategic sales processes, and thought leadership that turns even mid-level sales reps into top performers. Now, they're sharing their insights in their book "Sales Sucks...But It Doesn't Have To: Transform New Reps into Top Performers and Scale Your Sales Org from Millions to Billions"  and their AI-driven platform, Patter AI. In this episode, they reveal how they built a system that trained 250 new sales reps a month, slashed onboarding time, and transformed how complex sales are executed. We explore the power of scripting—not as a robotic sales pitch, but as a framework for high-value conversations. Gregg and Mike break down the tech-human synergy that accelerates performance and how their approach challenges the way organizations think about sales training. If you're looking to scale your team, optimize performance, and create a sales culture that thrives—this episode is a must-listen. • Sales Scaling Requires Strategy & Tech – Growing from $50M to $1B wasn't luck; it was a mix of AI-driven enablement, structured scripting, and a clear sales process that rapidly trained new reps. • Mid-Level Reps Are the Untapped Opportunity – Instead of focusing only on top performers, optimizing mid-tier sales reps can create massive gains with the right tools and training. • Scripting Isn't a Crutch—It's a Superpower – When done right, scripting doesn't make sales robotic; it empowers reps to have high-value conversations that drive better decisions and results. If you are struggling to accelerate your sales or are in need of an updated strategy reach out to the team at Thought Leadership Leverage to book a session to discuss how we can help you.

What makes some people bounce back from adversity while others remain stuck? In this compelling episode of Leveraging Thought Leadership, host Peter Winick welcomes resilience expert Deborah Gilboa. An author and consultant, Deborah helps organizations navigate change with confidence and competence. Her book, From Stressed to Resilient: The Guide to Handle More and Feel It Less, serves as a roadmap for individuals and teams seeking to enhance their resilience. Deborah's journey to thought leadership is as unconventional as her path to medicine. Initially pursuing a Bachelor of Fine Arts and a career in theater, she pivoted to medical school, where she spent years treating patients. Observing the stark differences in how individuals responded to illness prompted her to delve into the concept of "Patient Resilience." She aimed to redefine resilience beyond severe cases, exploring its application in everyday lives and discovering whether it can be cultivated. Transitioning from a practicing doctor to a thought leader began when Deborah was asked to speak about parenting at community events. What started as a way to connect with underserved populations evolved into a mission to educate parents, educators, and coaches about fostering resilience. As the inquiries grew, so did her focus on adult resilience, leading her to investigate effective methods for teaching these essential skills to adults facing their struggles. Deborah's business model centers on writing and speaking engagements. Recognizing the need for a platform, she built her online presence and leveraged her speaking skills to gain credibility. Companies often approach her to address change resistance within their teams. Through tailored workshops and a "Change Resistant Exam," she equips leadership with the tools to facilitate smoother transitions, ultimately fostering a culture of adaptability. Deborah's insights are vital for any organization looking to thrive in a rapidly changing environment. Three Key Takeaways: • Resilience is Learnable: Deborah emphasizes that resilience is not merely an innate trait; it can be cultivated and developed over time. Understanding what contributes to resilience can empower individuals and organizations to enhance their ability to navigate challenges. • Effective Communication is Crucial in Change Management: Organizations often struggle with change due to a lack of understanding of the natural resistance employees exhibit. Deborah teaches leaders how to communicate effectively about changes, ensuring that expectations are clear and that employees feel supported throughout the transition. • Speaking Engagements as a Gateway: Deborah's journey into thought leadership illustrates the power of speaking engagements. They serve as an entry point for organizations to experience her insights firsthand, ultimately leading to longer-term consulting relationships focused on building a resilient workforce. Doborah shares her journey of learning the need for a strong platform to leverage her skills and show credibility.  If you are struggling to build your platform we can help!  Contact the Thought Leadership Leverage team about a strategy session to take your first steps.

How do you cut through the noise to get to what truly matters? In this episode of Leveraging Thought Leadership, host Bill Sherman dives into this question with Ann Latham, the mind behind The Power of Clarity and The Disconnect Principle. Ann's journey to clarity began when she asked former bosses and colleagues a surprising question: What do I do best? The answer was clear—she had an uncanny ability to sift through information, distill its essence, and align teams with actionable plans. So began her consulting journey and the creation of Uncommon Clarity. Ann quickly realized that “clarity” could be a hard sell—it's an abstract concept people often overlook. To bridge this gap, she started showing how clarity impacts concrete outcomes: higher productivity, greater confidence, fewer mistakes, and optimized potential. Through strategic planning, process improvement, and team alignment, she began weaving clarity into the DNA of organizations. As her consulting grew, so did her focus on teaching others to achieve clarity themselves. She moved beyond providing solutions, empowering her clients to own the process. Now, as a writer and speaker, Ann is on a mission to make clarity a universal skill, publishing books and giving TED Talks to illuminate this essential but elusive concept. Her insights aren't just techniques; they're catalysts for meaningful change in any organization. Three Key Takeaways: • Clarity Drives Results: Ann emphasizes that clarity isn't just a buzzword—it's a strategic asset that boosts productivity, confidence, and team effectiveness. • Clarity as a Teachable Skill: Beyond solving problems for clients, Ann has developed ways to teach organizations how to cultivate clarity themselves, making it a sustainable part of their culture. • Practical Clarity Spectrum: To tackle the vagueness around clarity, Ann developed a spectrum that defines specific elements needed to reach clear, actionable outcomes, making it easier for teams to get aligned and achieve their goals. Peter Winick, the CEO and Founder of Thought Leadership Leverage, like Ann, often helps his clients find clarity in their work.  Check out this article by Peter on Clarity for Priorities.

How do you turn technical expertise into a story that captures everyone's attention? Today, host Bill Sherman sits down with Chantal Roberts, an insurance expert and professor at The Bureau of Manhattan Community College in New York., to discuss her unique journey as an author of two distinct books. One caters to insurance  professionals, and the other takes a creative approach to educate the general public. Chantal's first book, The Art of Adjusting, targets mid-career insurance adjusters, offering them insights into the unwritten rules of claims handling. With remote work reducing informal knowledge-sharing, she aimed to bridge that gap. This book also strengthened her credentials as an expert witness in insurance litigation. Her second book, Once Upon a Claim: Fairytales to Protect Your Assets, was a complete pivot. Inspired by her experience teaching, Chantal decided to use fairy tales like Rapunzel and Goldilocks to explain complex insurance concepts to consumers. The goal? To help people understand the claims process better and avoid feeling blindsided. Chantal shares how her passion led her to write in ways that even surprised her. She also discusses her grassroots marketing efforts, sending postcards to agents as a way to spread the word about her second book—ensuring it doesn't get lost in the spam folder. If you're wondering how to write for different audiences without losing your authentic voice, Chantal's journey is full of insights. Three Key Takeaways: • Tailor your message to the audience: Chantal's books serve two very different audiences—insurance professionals and general consumers—requiring her to adjust both her tone and content to suit their needs. • Passion drives engagement: If you don't love what you're writing, neither will your readers. Chantal's pivot from a technical rewrite to storytelling with fairy tales made her second book more engaging and enjoyable for everyone. • Creative marketing matters: Chantal's approach to promoting Once Upon a Claim through physical postcards demonstrates the power of thinking outside the box to avoid digital clutter and create a personal touch. Chantal uses a different approach to finding her audience, but are you still using mass market techniques with your niche audience?  If so, this article by Thought Leadership Leverage found and CEO Peter Winick might be helpful.

Today on Leveraging Thought Leadership, host Peter Winick sits down with Andrea Sampson, CEO and Executive Thought Leader Coach at Talk Boutique and creator of the Thought Leaders Academy. Andrea has a rich background with over 25 years in marketing and advertising. She shares how her journey from crafting TEDx talks to building a holistic platform for thought leadership shaped her unique approach to coaching and strategy. Andrea discusses the importance of understanding your core message as a thought leader. It's not just about having a big idea but knowing what you stand for and why. This clarity helps you decide what opportunities to pursue and which ones to decline. For thought leaders, aligning your actions with your core message is essential. Andrea emphasizes that strategy isn't a limitation but a necessary framework that guides creativity, much like a creative brief in advertising. Peter and Andrea also explore the distinct differences between being a great keynote speaker and running a successful thought leadership business. Motivational speakers may inspire, but true thought leaders drive deeper understanding and actionable insights. Andrea highlights the need to simplify complex ideas so that audiences not only grasp them but are compelled to act. The conversation shifts to current trends in thought leadership, particularly the effectiveness of giving away value—knowledge, experience, or content—as a strategy for engagement and growth. Andrea underscores the importance of thinking like a consumer and identifying your target audience's needs. Andrea also challenges the notion that thought leadership is a solo endeavor. Collaboration, not competition, is key. She urges thought leaders to work together, learn from one another, and focus on connection and engagement. It's not the smartest thought leaders who are remembered, but those who can connect with their audience and make an impact. Join Peter Winick and Andrea Sampson as they delve into these powerful insights that can elevate your thought leadership to the next level. Three Key Takeaways: • Align Your Actions with Your Core Message: As a thought leader, it's crucial to define what you stand for and ensure all your decisions and strategies align with that core message. This clarity will help you decide which opportunities to pursue and which to decline, keeping your brand and message consistent and impactful. • Strategy Enhances Creativity, Not Restricts It: Contrary to popular belief, having a well-defined strategy does not limit creativity. Instead, it provides a framework that guides your creative efforts, ensuring your ideas and messages are focused, relevant, and effective in solving your audience's problems. • Collaboration Over Competition: Thought leadership is not a solo endeavor. By collaborating with other thought leaders, you can expand your reach, enhance your message, and engage more deeply with your audience. Working together allows for shared learning and growth, creating a more impactful and memorable presence in the market. If you know your core message, do you have discipline around it?  Bill Sherman, COO of Thought Leadership Leverage, discussed the need for Message Discipline and the risks you take by not having it.

In today's episode of Leveraging Thought Leadership, our host Peter Winick is joined by Bill Sherman, co-host and COO of Leveraging Thought Leadership, Dr. AJ Marsden, an organizational psychologist and statistician, Josh Bernoff, author of Build a Better Business Book, Marissa Eigenbrood, President of Smith Publicity, Inc., Alison Schwartz, COO of Gotham Ghostwriters, and Naren Aryal of Amplify Publishing Group. They discuss the findings of their recent research into the Return on Investment of publishing a business book. In today's presentation we will have a first look at the data that was gathered from hundreds of authors about their experiences getting published, the expenses incurred, and the results the book had on their business. These authors were reached through not only the friends and colleagues at Thought Leadership Leverage but those from many supporting sponsors such as Greenleaf Book Group, Marshall Goldsmith 100 Coaches, Page Two Books, and Zilker Media to name a few. Before the research could even begin we had to ask the questions "What is ROI?  How can you measure it?  How much does an author spend? What is the effect of different publishing models?  And what type of returns do authors see? In answering these questions we explore what the data tells us about the three different publishing models (Traditional, Hybrid, and Self Publishing), the role RP and Ghostwriters can play in the success of each. We also investigate the hard and soft costs involved in writing a book and what the returns could look like.  While many expect the sales of the book to account for much of their profit, we learn how using the book as a key part of a platform and gateway to other parts of the business is where real impact can be found. More questions will be asked and answered in the white paper that will be released in September as we continue to pour over the data. To get a copy of the paper when it's released e-mail info@authorroi.com

In this episode of Thought Leadership Leverage, host Bill Sherman sits down with Constance Scharff, PhD, a trailblazer in the field of mental health research. Constance is the founder of the Institute for Complementary and Indigenous Mental Health Research and author of an upcoming book on "Everyday Bravery." Everyday bravery isn't about heroic acts like running into burning buildings. Constance redefines it as the courage found in everyday life—like battling addiction, where survival alone is an act of immense bravery. Having been sober for 26 years herself, Constance knows this firsthand. Her research reveals the quiet yet powerful ways people confront challenges and carry themselves with dignity, even in the face of overwhelming odds. Constance aims to make her research accessible to everyone, choosing to write books instead of academic papers. She believes mental health research should be available to the public, especially in the U.S., where affordable care is scarce. By blending memoir with academic research, she offers a personal and relatable perspective on the complex issues she studies. Her journey into the field started 15 years ago at the intersection of addiction and trauma. A tragic loss drove her to explore the courage it takes to keep fighting against addiction. Her research took her across the globe—from New York's Stonewall Inn to the jungles of Ecuador—uncovering stories of resilience and bravery in unexpected places. Constance hopes her work will inspire others to see that recovery and resilience are possible, even against all odds. She challenges the over-pathologization of mental health in Western culture and advocates for a broader, more inclusive approach to mental well-being. Three Key Takeaways: • Redefining Everyday Bravery: Everyday bravery isn't about grand heroic acts but the quiet courage found in overcoming daily challenges, like battling addiction or navigating trauma with dignity. • Making Mental Health Research Accessible: Constance Scharff prioritizes writing books over academic papers to make complex mental health research accessible to the public, especially in a landscape where affordable care is limited. • Global Perspective on Mental Health: Her research highlights the resilience found in diverse cultures worldwide, challenging the Western focus on pharmaceuticals and advocating for a more inclusive approach to mental health treatment. Constance has an impactful blend of research and storytelling that she uses to spread her thought leadership.  If you'd like to understand how Academic Research can be used to build your thought leadership platform be sure to watch this short video with Peter Winick.

In this episode of Thought Leadership Leverage, host Bill Sherman sits down with Yosi Amram, a political psychologist, CEO, leadership coach, and the award-winning author of Spiritually Intelligent Leadership: How to Inspire by Being Inspired. Yosi delves into the concept of Spiritually Intelligent Leadership, a fresh take on leadership that integrates spiritual qualities like passionate purpose, compassionate service, trust, gratitude, integrity, and humility into daily life and work. Yosi's journey began in Israel, where he was drafted into the military at 18, despite his pacifist leanings. The rigid military structure fueled his desire to create a leadership model built on humane values that support individual growth. This desire led him to the U.S., where he studied at MIT, launched companies, and ultimately burned out from trying to maintain control and inspire simultaneously. His burnout sparked a deep interest in psychology and leadership, which introduced him to the idea of spiritual intelligence through Dana Zohar's book "SQ: Connecting With Our Spiritual Intelligence" which was about rewiring the corporate brain. Determined to explore this concept, Yosi interviewed 71 spiritual leaders from various traditions to uncover universal themes of spiritual intelligence. He developed the first academically validated measure of spiritual intelligence and discovered that it accounts for 46% of leadership effectiveness. Now, Yosi's mission is to elevate Spiritual Intelligence to the same level of recognition and understanding as Emotional Intelligence. Looking forward, Yosi is exploring the intersection of spirituality and science, faith and reason, and the evolving role of historical religious traditions in our modern world. His quest is personal as much as it is professional, as he navigates his own Jewish heritage and its relevance in contemporary leadership. Three Key Takeaways: • Spiritually Intelligent Leadership: Yosi Amram introduces Spiritually Intelligent Leadership as a new leadership model that integrates spiritual qualities such as purpose, compassion, trust, and integrity into everyday decision-making and leadership practices. • Universal Spiritual Themes: Through extensive research with spiritual leaders across various traditions, Yosi found that spiritual intelligence is a universal concept, with common virtues that transcend individual beliefs and contribute significantly to effective leadership. • Validated Impact: Yosi's studies show that spiritual intelligence accounts for 46% of leadership effectiveness, highlighting its critical role in both leadership success and overall quality of life, much like the established concept of Emotional Intelligence. Yosi has found a section of thought leadership that is both interesting and impactful.  Is your thought leadership hitting the same mark? If you are unsure this article by Peter Winick might help answer that question.

In the latest episode of Thought Leadership Leverage, Peter Winick chats with Julie Williamson, CEO of The Karrikins Group. Julie is a trailblazer in connecting communication, design, strategy, sales, marketing, and service to drive sustainable growth. Julie shares her unconventional journey into thought leadership. Despite her passion for writing and English, she opted for a degree in Information Systems during the 80s, a time when women in tech were rare. This path gave her a unique vantage point, blending technical, business, and social insights, which she now leverages to help organizations grow and innovate. Julie describes her ideal client as a "frustrated leader." She excels in enhancing team performance, combining business acumen, tech background, and social science to foster organizational communication and cohesion. Her focus is on "Leadership Alignment," ensuring teams outperform individually. Julie's approach involves both publications and hands-on consulting, emphasizing that true transformation requires sustained engagement, not just quick fixes. Her team typically works with clients for 3 to 12 months to catalyze real change. To develop and deploy thought leadership, Julie regularly creates short-form content on platforms like LinkedIn and Forbes Expert Panels. She believes in the discipline of consistent content creation to hone her voice and impact. Addressing the challenges of linking thought leadership to business results, Julie acknowledges the difficulty in measuring the direct impact of her work. Her strategy focuses on continuous contribution to leadership effectiveness, ensuring her insights make a tangible difference. Three Key Takeaways: • Leadership Alignment: Julie Williamson emphasizes the  importance of aligning leadership to enhance team performance. By fostering strong organizational communication and cohesion, aligned teams can achieve greater results than individuals working alone. • Sustained Engagement for Transformation: True change within organizations requires sustained effort. Julie's approach involves long-term engagements (3 to 12 months) rather than one-off workshops, ensuring lasting transformation and meaningful impact. • Consistent Content Creation: To develop and deploy effective thought leadership, Julie advocates for regular content creation. She underscores the necessity of disciplined, consistent efforts in writing and sharing insights, which helps in refining one's voice and maximizing impact. Julie understands what it takes to bring teams into alignment for better success.  When it comes to Thought Leadership Peter Winick knows how to bring Strategy, Tactics and Goals into alignment. To supercharge your thought leadership check out this video!

In this episode of Thought Leadership Leverage, host Peter Winick chats with Netanel Baruch, Founder and CEO of Queue, an AI-driven platform designed to amplify your online presence by transforming everyday conversations into thought leadership content 60% faster. Imagine having a 10-minute conversation and walking away with ready-to-post content. That's Queue. As a marketer, Netanel saw potential in every client conversation but noticed experts struggled to convert these insights into content due to time constraints and writing skills. Queue's AI, "Jessica," conducts natural, engaging interviews, creating tailored content that mirrors the expert's unique voice. Consultants, regardless of their industry, can consistently generate high-quality content, showcasing their expertise and providing value to their audience. The main challenge? Perfecting the tone of voice to ensure the content feels authentically personal. Netanel emphasizes their ongoing commitment to refining this feature, making sure the content truly represents the expert's unique style. Three Key Takeaways: • Efficient Content Creation: Queue's AI, "Jessica," transforms short conversations into ready-to-post content, saving time and making it easier for experts to maintain a consistent online presence. • Authentic Voice Representation: Queue focuses on creating content that mirrors the expert's unique voice, ensuring the material feels personal and genuine, which is crucial for engaging audiences. • Broad Applicability for Consultants: The platform is versatile and benefits consultants across various industries, helping them regularly produce high-quality content that highlights their expertise and provides value to their audience.

Amy Shoenthal, USA Today bestselling author of "The Setback Cycle: How Defining Moments Can Move Us Forward," joins Bill Sherman on the Thought Leadership Leverage podcast. Amy is a seasoned journalist and marketing executive with 20 years of investigative reporting. Her passion for profiling founders, executives, and leaders who take risks and create something new began at the University of Maryland, where she reported on student entrepreneurs. Amy's book, "The Setback Cycle," explores how setbacks can lead to success. She discovered a pattern: significant achievements often follow major setbacks. In numerous interviews, she noticed that transformative ideas often arose after overcoming significant challenges. She researched extensively, consulting psychologists, neuroscientists, and executive coaches to develop a step-by-step framework for overcoming setbacks. One surprising finding? Many people fail to recognize when they're experiencing a setback, making it harder to recover. Amy's framework helps identify setbacks early and provides tools to rebuild. She emphasizes that acknowledging a setback is the first crucial step towards recovery. Ignoring or denying a setback can make it more difficult to move forward and find new opportunities. Amy was driven to create not just a narrative but a practical guide. She wanted to understand the common threads that enable individuals to rebuild and succeed after setbacks. Her book offers a playbook for anyone facing life's inevitable challenges, providing both inspiration and actionable steps. Her goal? To make the concept of the "Setback Cycle" part of our cultural lexicon. Amy hopes people will see setbacks through the lens of her framework, allowing them to emerge stronger and more resilient. She envisions a world where setbacks are viewed as opportunities for growth and innovation, and where everyone has the tools and resources to navigate adversity.   Three Key Takeaways: • Setbacks as Catalysts for Success: Amy Shoenthal's research reveals that significant achievements often follow major setbacks. Her book, "The Setback Cycle," emphasizes how overcoming challenges can lead to transformative ideas and innovations.   • Recognizing and Addressing Setbacks: One of the critical insights from Amy's work is the importance of recognizing when you're experiencing a setback. Identifying and acknowledging a setback is the first step in the recovery process, allowing for a proactive approach to rebuilding and finding new opportunities.   • Framework for Resilience: Amy has developed a step-by-step framework, backed by extensive research and consultations with psychologists, neuroscientists, and executive coaches. This framework provides practical tools and strategies for individuals to navigate setbacks, emerge stronger, and turn adversity into opportunity.   If you feel like your Thought Leadership is having a Setback, make sure to check out Amy's framework for overcoming it as well as this Four Part Framework for Thought Leadership.

In this episode of the Thought Leadership Leverage podcast, host Peter Winick chats with Minette Norman, an author, keynote speaker, and leadership consultant with decades of experience leading global technical teams in the software industry. Minette shares her journey from a stellar tech career to becoming an influential voice in inclusive leadership, psychological safety, and collaborative teams. Despite her success in tech, she realized many leaders were ill-prepared for their roles. As she advanced, the lack of proper leadership training became evident, and she often found herself and others navigating leadership by trial and error. When faced with a manager who didn't appreciate her contributions, she chose to leave and focus on helping others become better leaders through her books, speaking engagements, and consulting. Minette emphasizes the need for better leadership training and creating pathways for individual contributors to advance without necessarily moving into leadership roles. She discusses the importance of learning from poor leadership examples and using those experiences as lessons on what not to do. Minette's consulting work often begins with addressing issues of inclusivity within companies. She recalls working with a company where women felt they lacked opportunities for advancement and were often relegated to note-taking roles in meetings. By promoting inclusive meeting practices, she helped shift the company culture. Her approach to consulting varies but always centers around inclusion, psychological safety, and creating environments where diverse teams can thrive. She notes that while psychological safety is now a buzzword, understanding its importance isn't enough. There's a need for practical guidance, which led her and Karolin Helbig to write "The Psychological Safety Playbook," providing actionable steps to foster safe spaces at work. Minette's latest book, "Inclusive Leader," serves as both a resource and a calling card, drawing new clients who want to bring her expertise into their organizations. Three Key Takeaways: • Inclusive Leadership is Crucial: Minette Norman emphasizes the importance of fostering inclusive leadership and psychological safety in the workplace. Creating an environment where diverse voices are heard and valued is essential for team success and employee well-being.   • Practical Guidance for Psychological Safety: While the concept of psychological safety is widely recognized, Minette and her co-author Karolin Helbig identified a gap in practical guidance. Their book, "The Psychological Safety Playbook," provides actionable steps for leaders to create safe spaces where employees can speak up and contribute fully.   • Learning from Poor Leadership: Experiences with poor leaders can be valuable lessons. By observing and understanding what ineffective leadership looks like, individuals can avoid those pitfalls and strive to become better leaders themselves.  

Welcome to another dynamic episode of the Thought Leadership Leverage podcast with your host, Bill Sherman. Today, we delve into the heart of innovation with two distinguished guests: Peter Boatwright, Professor of Marketing at the Tepper School of Business, and Jonathan Cagan, the Coulter Head and Lab Professor of Mechanical Engineering at Carnegie Mellon University. These experts have spent their careers studying and teaching the innovation process and now share their groundbreaking insights with us. Peter and Jon are the co-authors of "Managing the Unmanageable: 13 Tips for Building and Leading a Successful Innovation Team." Their book tackles the often chaotic realm of product and service innovation within organizations. They discuss the essential question: What does it mean to manage the unmanageable? Drawing from extensive research, they reveal how to embrace the chaos of innovation and transform it into productive progress. One captivating study highlighted in the episode involved replacing an engineer with a manager on a design team. The manager, focusing solely on communication and problem-solving processes, led to a fivefold increase in productivity compared to unmanaged teams. This experiment underscores the profound impact of managing the innovation process rather than directly engaging in it. The conversation explores the delicate balance between continuous exploration and decisive action. Peter and Jon stress that while endless discovery is tempting, knowing when to optimize and move forward is crucial. They draw from their classroom experiences and corporate collaborations to illustrate how theoretical principles can be effectively applied in real-world scenarios. As professors, Peter and Jon have the unique advantage of using their classrooms as innovation laboratories, blending academic rigor with practical challenges from corporate partners. This intersection of theory and application equips their students with robust, repeatable frameworks for tackling real-world problems. The discussion then turns to the future. Jon is deeply interested in the role of Artificial Intelligence in enhancing team dynamics. He envisions AI agents that can monitor team conversations in real-time, offering nudges and suggestions to keep teams aligned and productive. Early results suggest that AI could match or even surpass human managers in this role. Peter, on the other hand, is focused on the practical application of their principles. He's keen to see how organizations digest, use, and implement the insights from their book, continually exploring the next big questions in innovation management. Join us for this enlightening episode packed with actionable insights and revolutionary ideas that promise to transform your approach to managing innovation. Three Key Takeaways: • The Power of Process Management: Replacing an engineer with a manager who focused on communication and problem-solving processes led to a fivefold increase in productivity. This highlights the crucial role of managing the innovation process rather than directly engaging in it.   • Balancing Exploration and Decision-Making: While continuous discovery in innovation is tempting, knowing when to optimize and make decisions is vital. The balance between exploring new ideas and refining existing ones is key to successful innovation management.   • Future of AI in Team Dynamics: Jon Cagan's exploration into AI's role in team management reveals that AI agents can effectively monitor and enhance team interactions. Early results show AI's potential to match or even surpass human managers in keeping teams aligned and productive.   There is a delicate balance between integration and innovation in Thought Leadership.  Learn more about this dilemma from this article written by Peter Winick.

In this engaging episode of Thought Leadership Leverage, host Bill Sherman converses with Sean Stewart, an executive coach, keynote speaker, and historical leadership expert at Past Forward Talks. Sean's journey from maritime historian and archaeologist to thought leadership is both fascinating and insightful, providing a fresh perspective on how objects can help us gain clarity and insight into our problems and leadership challenges. Sean recounts how his background in maritime history and archaeology led him to realize the profound impact that objects can have on people. He noticed that individuals often become overly focused on their internal struggles, losing perspective. Objects, he found, can help externalize these problems, allowing people to step outside their heads and view their issues more objectively. This shift in perspective is crucial for effective problem-solving and leadership. Delving into the art of interpretation, Sean explains that as a historian or archaeologist, one seeks meaning in objects by placing them within a historical context. He has adapted this skill to the modern world, using objects to help leaders and teams connect with their stories and challenges. For instance, he describes using an ancient sculpture of a small stylized horse to illustrate how simple, straightforward objects can serve as powerful reminders of lessons learned and goals set, helping people avoid getting lost in their thoughts during difficult times. A turning point in Sean's career was a visit to a 5th-century Byzantine church, where he encountered a broken mosaic of a laurel wreath—a symbol of victory. This experience led him to question what true victory means in the context of conflicts and disagreements. He realized that many battles are fought for the sake of fighting, rather than for meaningful outcomes. This insight became the foundation of his coaching method, which encourages leaders to focus on their overarching goals rather than petty disputes. To get his message out, Sean emphasizes the importance of starting small and simple. He suggests giving brief presentations to large audiences, using a single object to illustrate his points. This approach not only captures attention but also makes complex ideas more accessible and relatable. Sean is currently working on a book that explores leadership through objects, showing the merits and opportunities of this approach. The book begins by laying a foundation of ethics and morality, which Sean believes are essential for effective leadership. It then moves on to practical techniques for using objects to tell stories and reinforce lessons. For those interested in incorporating objects into their work, Sean offers practical advice: start by selecting four random, unconnected objects and creating a story about life in the early 2000s. This exercise trains the mind to see connections between objects and the people who interact with them, developing a keen sense of interpretation and storytelling. By repeating this exercise with different objects and themes, one can quickly master this technique. Join us for this episode of Thought Leadership Leverage to gain actionable insights and innovative approaches to leadership from Sean Stewart.   Three Key Takeaways: • Externalizing Problems through Objects: Sean Stewart emphasizes the power of using objects to help individuals externalize their problems. By focusing on an object, people can gain a fresh perspective, allowing them to step outside their heads and view their issues more objectively. • Historical Interpretation for Modern Leadership: Drawing from his background as a historian and archaeologist, Sean demonstrates how interpreting objects within their historical context can offer valuable insights for modern leadership. This method helps leaders connect with their stories and challenges, providing clarity and direction. • Practical Techniques for Leadership Development: Sean's innovative approach includes practical exercises, such as creating stories with random objects to develop interpretation and storytelling skills. His upcoming book will further explore leadership through objects, emphasizing the importance of ethics and morality, and providing techniques for using objects to reinforce leadership lessons. Sean presents a unique and interesting approach to leadership, if you are wondering if your leadership is as interesting take a moment to read this article by Peter Winick.

In this episode of Thought Leadership Leverage, host Peter Winick sits down with Jason Lavender, the co-founder and CEO of Electives. Jason's career journey is anything but linear. He started as an actuary, transitioned into strategy consulting, and eventually found his entrepreneurial spirit while working closely with innovators. A serendipitous six-week improv class, gifted by his wife, fueled his passion for creativity and human connection, shaping his unique career path. Jason founded Electives to revolutionize corporate training. Frustrated by ineffective, impersonal training videos, he envisioned a platform offering live, virtual, and interactive learning. Electives aims to make high-quality, engaging training accessible and redefine who can teach in the corporate world. By recruiting experts from diverse fields—FBI agents, astronauts, professors, and executives—they provide a rich library of curated content, solving real problems without the need for months of searching. Electives offers two training models: Private classes tailored to a company's culture and Electives Membership, allowing employees to choose live classes from a broad selection. This dual approach addresses both team-wide issues and individual development needs. Electives also simplifies the procurement process, handling all logistics and payments, thus eliminating administrative headaches for both clients and instructors. Looking ahead, Jason is excited about integrating AI to match business objectives with the necessary skills and corresponding courses, further enhancing the impact and efficiency of Electives. Three Key Takeaways: • Interactive Learning Over Pre-recorded Content: Electives aims to replace ineffective training videos with live, virtual, interactive learning experiences, featuring experts from diverse fields such as FBI agents, astronauts, and executives.   • Simplified Procurement and Payment Processes: Electives streamlines the process of finding, vetting, hiring, and paying trainers, offering a single point of contact for clients and ensuring instructors are paid promptly.   • Future Integration of AI: Electives is developing AI technology to align business objectives with the necessary skills and corresponding courses, enhancing training effectiveness and efficiency.   Do you have training videos that you are not sure what to do with? Be sure to check out this short video where Peter Winick gives tips for creating and monetizing training videos. 

In this episode Derek Champagne, CEO of The Artist Evolution, interviews Peter Winick.Peter Winick is the Founder and CEO of Thought Leadership Leverage, a company that helps thought leaders turn foundational ideas into thriving businesses. He is an entrepreneurial-minded director who leverages the power of internal and external relationships, accelerating the growthof aspiring thought leaders and exponentially increasing the value of their intellectual property. For over twenty years, Peter has worked with thought leaders to monetize their content by developing products and solutions applicable to large enterprises. Further, his accomplishments with start-ups, turnarounds, and M&A (in the b2b services sector) have equipped him with the ability to drive results using practical strategy, focused execution, and a disciplined method of cost control.As an information junkie and avid reader of business books, he is capable of taking great content and creating a platform to best support it through a combination of art, science, logic, focus, passion and creativity.Peter knows that visionaries, whether speakers, authors, corporate leaders, or just really smart people, need help with moving beyond one-book-one-gig. He's here to bring you solutions.Learn more at www.thoughtleadershipleverage.com

In this episode of the Thought Leadership Leverage podcast, host Peter Winick welcomes Sohee Jun, a premier leadership coach, mindset expert, corporate leadership facilitator, speaker, and  best-selling author of "Mommytracked: How to Take Authentic Risks and Find Success On Your Terms" and her latest release, "The Aligned Mindset: Secrets of High-Achieving Women for Navigating Work and Life." Sohee shares insights from her journey, highlighting the importance of following one's energy to make a significant impact. Moving from a six-year-old immigrant integrating into a new culture to a leader in organizational psychology, she has always prioritized connection and people. Her extensive career includes working with leaders on strategy, culture, and employee engagement. After 15 years in corporate roles, Sohee ventured into independent consulting. The transition was challenging, requiring her to juggle multiple roles and iterate constantly. She  emphasizes the need to discover one's strengths and delegate other tasks to maintain focus and impact. Initially, she said yes to everything, leading to burnout. Over time, she learned to  prioritize quality over quantity, becoming intentional with her time and efforts. Sohee also discusses the importance of expanding beyond one's initial network and maintaining consistent marketing efforts. She stresses the need to be courageous in saying no to misaligned opportunities to prevent falling into a cycle of overwork and dissatisfaction. On pricing, Sohee advocates for openness and transparency, leveraging her insider knowledge to stay competitive and fair in the market. Three Key Takeaways: • Follow Your Energy for Impact: Sohee emphasizes the importance of following where you have the most energy and impact. This approach has guided her journey from a young immigrant to a successful leader in organizational psychology, and later, to an independent consultant. • Quality Over Quantity: Initially overwhelmed by saying yes to everything, Sohee learned to prioritize quality. She now focuses on intentional time management and selecting projects that align with her values and strengths, highlighting the importance of saying no to maintain balance and prevent burnout. • Consistent Marketing and Networking: Sohee underscores the necessity of reaching beyond one's initial network and maintaining consistent marketing efforts. She advises that expanding your reach and staying engaged with your audience is crucial for sustainable business growth. If you're a new consultant or thinking about breaking out on your own, take a few minutes to watch this video from Peter Winick on How to Use Thought Leadership to Grow Your Business.

In this episode of the Thought Leadership Leverage podcast, host Bill Sherman chats with Karen Wright Gordon, CEO of 5 Dynamics, about revolutionizing organizational performance. Karen explains their unique assessment, a product of Mike Sturm's pioneering research. This tool, while not the company's sole focus, is integral to their methodology. It reveals individual preferences in project phases, enhancing productivity by aligning tasks with personal strengths. Karen elaborates on the five phases: Ideation, Alignment, Planning, Execution, and Evaluation. Each person has phases where they excel and others that drain them. Their assessment helps identify these preferences, fostering a more efficient and satisfying workflow. Karen's journey with 5 Dynamics began when she encountered Mike Sturm at a Women's Presidents Organization meeting. Despite her company's success, she felt unfulfilled. Mike's insights resonated with her, leading her to acquire and further develop his IP, making it accessible and practical for businesses. Karen's vision transcends merely improving performance; she aims to democratize coaching and transform organizational cultures. By focusing on creating a unique lane rather than competing with others, she emphasizes the importance of having Champions—advocates who believe in and spread the methodology. Karen also shares how their methodology has surprised them with its versatile applications, from the corporate world to academia and healthcare. Studies have shown improvements in teamwork, satisfaction, and overall performance when using the 5 Dynamics framework. To keep the work fresh and vital, Karen collaborates with a diverse team, including a young neuroscientist and a seasoned chief revenue officer. This diversity ensures a broad reach and rich perspectives in their thought leadership efforts. Karen feels a profound responsibility to honor Mike Sturm's legacy. Continuing his work and seeing its impact on people's lives keeps her inspired and driven. Three Key Takeaways: • Leveraging Personal Preferences: The 5 Dynamics assessment identifies individual preferences in project phases, enhancing productivity by aligning tasks with personal strengths. • Creating a Unique Path: Karen emphasizes the importance of not just competing but creating a new lane, focusing on democratizing coaching and transforming organizational cultures. • Honoring Legacy and Innovation: Karen's dedication to Mike Stern's legacy drives her to keep the work impactful and fresh, collaborating with a diverse team to reach wider audiences and bring new perspectives.

In this episode of the Thought Leadership Leverage podcast, host Bill Sherman sits down with Judy Wilkins Smith, an executive coach and trainer specializing in Systemic Constellation Work. Judy has recently released her second book, "The Hidden Power in Your DNA: How to Use Genealogy to Explore Ancestral Patterns & Transform Your Life." Dive in as she shares insights from her transformative journey and groundbreaking work. "Decoding Your Emotional Blueprint," emerged from personal tragedy. After losing her father, she turned to writing to channel her emotions. Her background in award-winning poetry helped her craft a powerful narrative that connects deeply with readers.  That ability to connect and evoke emotion can be seen in Judy's Systemic Constellation Work. Bringing hidden patterns to light by Using 3D tools like paper and props, she helps clients visualize and understand their obstacles. This method allows for a tangible shift in perception and strategy. Judy talks about the humble journey of becoming the biggest version of oneself. It's about taking full responsibility for personal growth and inviting others to join the adventure. She emphasizes the importance of growth feeling like play rather than a burden. She uses these same ideals when helping clients see the biggest versions of themselves. In her coaching Judy prefers inviting clients to explore their potential rather than pushing them. She's keenly aware of hesitation, understanding it as a form of self-protection that can be transformed into a strength. Judy reflects on her own journey with undervaluing her work. Coming from a culture that shies away from ambition, she  struggled with Imposter Syndrome. Her growth involved recognizing her worth and pushing past those limiting beliefs. Judy discusses her "Head, Heart, and Gut" framework, which combats negative self-talk and aligns these three powerful centers to manifest success. When your heart, head, and gut are in sync, you unlock your full potential. Looking ahead, Judy sees the need for leaders who inspire rather than push. She emphasizes moving beyond victimhood, using personal challenges as a catalyst for remarkable achievements. Three Key Takeaways: • Transformative Power of Ancestral Patterns: Judy Wilkins Smith's work with Systemic Constellation reveals how understanding and addressing ancestral patterns can transform lives. Her books, "Decoding Your Emotional Blueprint" and "The Hidden Power in Your DNA," explore how genealogy and systemic work can uncover hidden influences and provide pathways to personal growth. • Aligning Head, Heart, and Gut: Judy emphasizes the importance of aligning one's head, heart, and gut. By overcoming negative self-talk and ensuring these three elements work together, individuals can achieve conscious manifestation and unlock their full potential. This alignment is crucial for personal and professional success. • Inspiring Rather Than Pushing: Judy advocates for leadership that inspires rather than pushes. She highlights the significance of inviting others to explore their potential and grow in a supportive environment. Her approach focuses on turning challenges into strengths and moving beyond a victim mindset to achieve remarkable outcomes.

In this riveting episode of Thought Leadership Leverage with host Peter Winick, we dive into the world of non-fiction with Phil Simon, a multifaceted writer, ghostwriter, speaker, and podcaster. Phil shares his journey from a college professor in business information systems to becoming a prolific author and the founder of a hybrid publishing company. He explains his dual role as both a creator and coach, helping others craft their books and platforms while avoiding common pitfalls. Phil recounts his transition into writing in 2008, which ignited his passion for the craft and led to the establishment of his own publishing company. His unique perspective as an author,  ghostwriter, and publisher enables him to guide others effectively. He emphasizes the importance of finding the right fit with clients, setting clear expectations, and ensuring that the client's voice shines through while adhering to effective business writing principles. Discussing the ghostwriting process, Phil highlights the critical need for compatibility and clear communication with clients. He shares insights into the evolving publishing landscape, noting the rise of hybrid publishing as a cost-effective and rewarding alternative to traditional publishers. Authors now have more control and potential for higher rewards, balancing the risks with substantial marketing and support efforts. Phil also delves into his personal intellectual property, which he proudly owns under "Racket Publishing." This ownership allows him to explore various avenues, such as international translations and teachable courses, without intermediary restrictions. He discusses innovative business models that leverage the credibility of a published book, including bespoke versions for corporate clients, custom training, and webinars. Phil's experience underscores the chaotic yet rewarding nature of thought leadership and publishing. His advice for aspiring authors and thought leaders is to embrace the non-linear path to success and capitalize on the multifaceted opportunities a book can provide. Three Key Takeaways: • Embrace Hybrid Publishing: Phil Simon emphasizes the  advantages of hybrid publishing over traditional routes. This model offers authors more control, potential for higher rewards, and flexibility, while still maintaining professional quality. Hybrid publishing allows authors to manage costs and directly benefit from their work. • Find the Right Fit in Ghostwriting: The importance of  compatibility and clear expectations in ghostwriting is crucial. Successful partnerships hinge on mutual understanding and clear communication, ensuring the final product resonates with the intended audience and meets client expectations. • Leverage Your Book for Broader Opportunities: Owning your intellectual property opens up diverse monetization avenues. Phil discusses how a book can elevate your brand, allowing for  additional revenue streams through custom training, webinars, and bespoke book versions for corporate clients. Embracing these opportunities can significantly enhance your thought leadership platform. If you want to learn more about the Changing Landscape of Publishing be sure to check out this video by Peter Winick.

In this week's edition of the AmiSights Podcast, we talk to Peter Winick, founder and CEO of Thought Leadership Leverage, a company that helps thought leaders, authors, consultants, and speakers monetize and scale their content and products. Despite their backgrounds or professions, thought leaders all have several traits in common.   “The problem with a lot of thought leaders is that it's the curse of the expert. They're so good at what they do, and some of them are literally the best in the world, that they've lost the beginner's mindset in other things. So when you start to make changes and move the business in different directions, it's like, uh-oh, I might not be the greatest at that. Like no, you might not, but that's okay.” The main topics of today's episode will be how thought leadership is the most cost-effective way to elevate your brand and acquire new clients in different spaces. We will also discuss why setting a strategy in place is the top priority in developing a thought leadership plan. Peter will also share how building a strong referral network helps all facets of a business.  Connect with Peter: https://www.linkedin.com/in/peterwinick/ Check out Thought Leadership Leverage: https://thoughtleadershipleverage.com/ Check out the Thought Leadership Leverage Podcast: https://open.spotify.com/show/60I6dYoR8A2Ljbu7M5i8CV Recorded on 5/15/24

In this riveting episode of the Thought Leadership Leverage podcast, host Bill Sherman engages with Martin Gonzalez, the co-author of the best-selling book "The Bonfire Moment" and the visionary behind Google's "The Effective Founders Project." Dive into the fascinating journey of Martin, who transformed a personal passion into a global initiative that has reshaped the landscape of startup success. Martin Gonzalez's journey at Google began a decade ago at their Singapore campus. Embracing Google's culture of innovation and autonomy, Martin seized the opportunity to embark on a passion project that aligned with Google's business goals. His fascination with startup founders and the early stages of company development led him to partner with Joshua Yellin, who was leading Google's Startup Accelerator Program. This program, with its focus on machine learning, globalization, and growth hacking, provided a fertile ground for Martin's innovative ideas, despite his initial lack of expertise in these areas. Martin's breakthrough came when he uncovered a Harvard study indicating that 65% of startups fail due to people issues. Armed with this insight, he proposed a two-day workshop aimed at addressing these challenges. The workshop, first tested in Jakarta and then in Bangalore, received overwhelmingly positive feedback. Their success was not a one-time anomaly; the workshops continued to garner high ratings worldwide, eventually impacting founders across 70 countries. In this episode, Bill and Martin explore the journey of understanding why startups succeed or fail. Martin highlights the pitfalls of relying solely on data from successful founders, which often leads to "Survivor's Bias." He stresses the importance of comprehensive data that includes insights from failed ventures to paint a realistic picture of startup dynamics. Martin also shares the genesis of their book "The Bonfire Moment." Initially hesitant to commit to writing, Martin was eventually convinced by Joshua Yellin, who saw the immense value their workshops offered. The book became a natural extension of their workshops, providing an open-source toolkit for startup founders. This approach, rooted in Google's ethos of sharing and collaboration, aimed to empower others with the tools and knowledge to replicate their success. The conversation also touches on Martin's unique role as an "Enlightened Practitioner." He bridges the gap between academic research and practical application, translating complex research findings into actionable insights for leaders and managers. This ability to synthesize and communicate evidence-based advice makes Martin a pivotal figure in the startup ecosystem. The episode concludes with a discussion on the development of a validated measure for assessing founders. Through years of collecting 360-degree feedback surveys and analyzing thousands of data points, Martin and his team published the "Effective Founders Report." This report, which garnered significant attention from their publisher, laid the foundation for their influential book. Join Bill Sherman and Martin Gonzalez for an illuminating discussion on the intricacies of startup success, the power of data-driven insights, and the transformative potential of open-source tools. This episode is a must-listen for thought leaders, authors, and speakers who are passionate about innovation and leadership in the startup world.   Three Key Takeaways: • Addressing People Issues is Crucial for Startup Success: Martin Gonzalez's research, backed by a Harvard study, revealed that 65% of startups fail due to people-related issues. His workshops focused on these challenges, demonstrating that addressing team dynamics and leadership is essential for early-stage companies to thrive.   • Importance of Comprehensive Data to Avoid Survivor's Bias: Martin and Bill discuss the pitfalls of relying solely on data from successful startups, which can lead to "Survivor's Bias." Understanding why startups fail is equally important to gain a realistic and holistic view of what contributes to success or failure in the startup ecosystem.   • Open-Source Approach to Knowledge Sharing: Reflecting Google's ethos, Martin and his co-author Joshua Yellin chose to make their workshop tools and insights freely available through their book "The Bonfire Moment." This open-source approach aims to empower a broader audience, emphasizing mission and reach over profit, and fostering a collaborative environment for startup growth.   If you want to read more about what it takes to Build Awesome Assessments check out this article by Bill Sherman.

In this engaging episode of Thought Leadership Leverage, host Peter Winick interviews Renee Moorefield, a pioneering leader in human-centered leadership for over 25 years. Renee, the CEO and co-founder of Wisdom Works Group, has been instrumental in transforming how leaders build thriving organizations. Wisdom Works offers innovative resources and guidance to create workplaces and leadership practices that foster well-being and success. Renee discusses the development of her intellectual property (IP). Her extensive experience in global companies highlighted a critical need: leaders often overlook human factors while focusing on financial and technical performance. Observing this trend, she brought her insights to the University of Colorado's business school, aiming to scientifically explore the factors that contribute to thriving and stress resilience in leadership. This led to the creation of the "Framework of Thriving" under the "Be Well, Lead Well Pulse Assessment" platform. This framework redefines what it means to thrive, helping leaders understand the essential elements for success in complex environments. Wisdom Works is now scaling its impact by working with global organizations, especially in the food and consumer goods industries. They conduct one-on-one sessions, team workshops, and organization-wide assessments to identify areas of high and low thriving. This holistic approach introduces new metrics for measuring organizational success and fosters meaningful conversations about well-being. Additionally, Renee's team certifies individuals in various industries to implement their tools, creating a network of approximately 225 certified Guides. Peter and Renee discuss the differences between internal and external certified guides, highlighting the unique challenges and benefits of each approach. The COVID-19 pandemic underscored the value of their tools, increasing demand for internal coaches equipped to navigate stressful times. Ensuring the quality and consistency of their certified guides is paramount for Renee. The program sets clear expectations for knowledge, skills, and abilities, relying on an honor system for self-assessment and continuous feedback. With a 94% return on investment rate, the program's effectiveness is evident, consistently meeting participants' needs and enhancing their capabilities. Three Key Takeaways: • Human-Centered Leadership is Essential: Renee Moorefield emphasizes the importance of focusing on human factors in leadership, highlighting how financial and technical performance often overshadow the well-being of people and organizational culture. Leaders need to prioritize creating thriving, sustainable environments. • Scalable, Science-Based Frameworks: The "Framework of Thriving" and the "Be Well, Lead Well Pulse Assessment" offer a scientifically grounded approach to understanding and fostering leadership that promotes resilience and thriving. This framework helps organizations identify areas of high and low thriving, driving better performance and well-being. • Certified Guides Enhance Impact: Certifying individuals in various industries to use Wisdom Works' tools has expanded their reach and effectiveness. With approximately 225 certified guides, the program ensures consistent quality and effectiveness, as demonstrated by a 94% return on investment rate, meeting the evolving needs of leaders and organizations. Want to learn more about customized training?  Be sure to watch this short video where Peter Winick discusses  How much customization is needed while developing training.

In this episode of Thought Leadership Leverage, host Peter Winick sits down with Elizabeth Lotardo, author of "Leading Yourself: Find More Joy, Meaning, and Opportunities in the Job You Already Have," to explore her journey into thought leadership. Elizabeth, a consultant, Harvard Business Review contributor, and LinkedIn Learning instructor, shares her inspiring story and insights. Elizabeth's journey into thought leadership began with a powerful act of defiance. After quitting her job at an ad agency due to a toxic culture and lack of opportunity, she penned a raw and passionate article titled "Why Millennials Keep Dumping You. An Open Letter to Management." This article went viral, resonating deeply with professionals who felt unheard and undervalued. Elizabeth and Peter delve into the nature of viral content and the power of authentic, heartfelt writing. Going viral brought both support and criticism. Elizabeth discusses the mixed reactions and how she managed the rough comments alongside the positive feedback. This experience led her to write more on engagement from a Millennial perspective, eventually leading to her involvement with LinkedIn Learning. Transitioning from writing articles to creating courses for LinkedIn Learning was a new challenge for Elizabeth. She shares how LinkedIn helped her transform her engaging writing style into actionable, educational content. The key was to maintain authenticity while adapting to the platform's demands, focusing on engagement and retention. Elizabeth's upcoming book, "Leading Yourself," is set to release in Fall 2024. It addresses how to find joy, meaning, and opportunity in less-than-perfect jobs. Drawing from her decade-long consulting experience, Elizabeth highlights how mindset, behaviors, and relationships can transform one's work experience. Inspired by the success of her LinkedIn course during the COVID-19 pandemic, she realized the growing need for this topic. In addition to her book, Elizabeth is developing a video version and corresponding training programs. These resources aim to help organizations instill the mindsets discussed in her book, empowering employees to create positive changes in their work environments. Three Key Takeaways: • Elizabeth's viral article, "Why Millennials Keep Dumping You," succeeded because of its genuine, passionate approach. Authenticity in thought leadership can resonate deeply with audiences and drive engagement. • Transitioning from writing articles to creating courses for LinkedIn Learning required Elizabeth to adapt her writing style while maintaining authenticity. Thought leaders must recognize and play to the strengths of each medium they engage with. • Elizabeth's upcoming book, "Leading Yourself," emphasizes the importance of mindset in finding joy, meaning, and opportunity in one's job. A positive mindset can empower individuals to thrive in less-than-perfect work environments. If you are interested in additional LinkedIn Learning courses be sure to check out the content from Leveraging Thought Leadership.

In this episode of the Thought Leadership Leverage podcast, host Bill Sherman sits down with Phil Geldart, CEO of Eagle's Flight, to discuss his innovative approach to leadership and learning. With his upcoming book, "Leading What Matters Most: A Business Parable on Unlocking Human Potential," set to release later in 2024, Geldart shares insights from his transformative career. Early in his career, Geldart faced a daunting challenge: engaging a skeptical audience who believed they had nothing to learn. Hired by a company indifferent to training, he devised a unique strategy. Phil created a desert survival board game and persuaded reluctant factory workers to play. The game's unexpected effectiveness, leading them to realize the principles could enhance their work, marked the birth of experiential learning. Building on the success of his innovative training methods, Geldart authored his first book, "In Your Hands: The Behaviors of a World-Class Leader." By breaking down complex leadership concepts into digestible sections with practical illustrations, he provided an accessible tool for personal and professional growth. His subsequent books, like "EXPERIENTIAL LEARNING: Changing Behavior to Improve Performance," further solidified his reputation as a pioneer in experiential learning. Despite his success, Geldart humbly resisted the label of a thought leader until his Senior Head of Marketing pointed out his influence. Focused on creating real change, Geldart emphasizes the importance of adding value to others' lives over seeking recognition. This perspective shapes his and Sherman's discussion on the true essence of thought leadership, defined more by impact than titles. Geldart sees the modern workforce as young, informed, and value-driven, requiring a shift in leadership approaches. His new book aims to address this by equipping leaders with tools to unlock human potential. Partnering with Forbes, Geldart plans to leverage their platform to reach busy CEOs, planting seeds of thought leadership that can flourish when the time is right. To amplify his message, Geldart combines client referrals with strategic exposure through Forbes. Understanding the challenge of capturing a CEO's attention, he underscores the importance of consistent, value-driven engagement. By doing so, he aims to position the unlocking of human potential as a priority with significant returns for organizations. • Innovative Training Through Experiential Learning: Phil Geldart's use of a desert survival board game effectively engaged skeptical factory workers, demonstrating the power of experiential learning in transforming attitudes and behaviors. This approach laid the foundation for his successful career in developing innovative training methods. • Accessible Leadership Insights: Geldart's books, including "In Your Hands: The Behaviors of a World-Class Leader" and "EXPERIENTIAL LEARNING: Changing Behavior to Improve Performance," break down complex concepts into practical, easy-to-understand sections. These resources provide actionable insights for leaders seeking to enhance their skills and drive organizational performance. • Leveraging Thought Leadership for Impact: Despite initially resisting the label of a thought leader, Geldart recognized the importance of sharing his knowledge to add value to others. His strategic partnership with Forbes aims to amplify his message, reaching influential CEOs and helping them unlock human potential within their organizations.

In this compelling episode of Thought Leadership Leverage, host Peter Winick dives deep with Matt Hullander, a versatile entrepreneur from Chattanooga, Tennessee. Hullander, who has ventured into real estate development, e-commerce, private equity, recently authored the inspiring book "The Daily Climb: 10 Principles to Change Your Life." Today, he shares his transformative journey from business mogul to author. After selling his successful home improvement company in 2021, Hullander faced a life-altering cancer scare. This experience shifted his perspective, prompting him to reflect on his purpose. At 50, he felt compelled to share his life lessons and stories to benefit others. Proceeds from his book, "The Daily Climb," support teenage suicide prevention (The Jason Foundation), demonstrating his commitment to making a difference. Hullander's book challenges traditional goal-setting paradigms, advocating for a vision-driven approach. He emphasizes building habits that align with the life you want, rather than merely setting goals. Other principles include the importance of finding a guide, akin to his fly-fishing mentor, and the value of surrounding oneself with a supportive tribe. Writing the "The Daily Climb" has created unexpected opportunities, opening new doors for Hullander, expanding his network beyond Tennessee and into various industries. The book has also led to speaking engagements, enhancing his credibility and setting him apart in his field. Hullander encourages aspiring authors to leverage hybrid and self-publishing models. He highlights the importance of seeking guidance, sharing how his publisher, Foresight Publishers, helped him shape his book's content and design. His message is clear: with the right support, anyone can bring their book to life. Three Key Takeaways: • Embrace Life's Challenges as Opportunities: Matt Hullander's cancer scare transformed his outlook, leading him to share his experiences and insights through his book, "The Daily Climb." This illustrates the importance of turning personal challenges into opportunities for growth and contribution. • Vision Over Goals: Hullander advocates for a vision-driven approach rather than traditional goal-setting. By focusing on the habits and lifestyle that align with your envisioned future, you can create lasting change and achieve a more fulfilling life. • Seek Guidance and Build a Supportive Tribe: Hullander emphasizes the value of having mentors and a supportive community. Whether through a life coach, business guide, or peer groups, surrounding yourself with knowledgeable and supportive individuals can significantly enhance your success and personal growth. If you have a vision for your business, then you'll want to check out this article How Are You Applying Your Vision by Thought Leadership Leverage Founder and CEO Peter Winick.

In this episode of Thought Leadership Leverage, host Bill Sherman sits down with Clemence Sop, the Head of Marketing Innovation at InterSystems, for an insightful discussion on marketing high-ticket items, leveraging digital platforms, and the power of thought leadership. Clemence shares her fascinating journey from yacht sales to marketing innovation, highlighting the complexity and strategy involved in selling luxury items. She delves into the concept of a cultivation strategist, emphasizing the importance of digital knowledge and social listening to engage potential buyers at the right moment. Drawing from real-life experiences, Clemence explains how using LinkedIn and celebrity brand ambassadors can build trust and nurture relationships with high-profile clients. She illustrates how positioning oneself as a trusted advisor can enhance visibility and engagement, even with audiences outside the initial target group. Bill and Clemence explore her career transition from supply chain engineering to big data and social media, driven by her curiosity about the future impact of collective intelligence and connection data on human behavior and business. In her current role, Clemence spearheads innovative marketing solutions to tackle existing challenges. She narrates a compelling story about addressing thought leadership needs in Belgium's healthcare system through the "One Patient, One Record" initiative. By sharing personal stories and building a community around patient data challenges, InterSystems was able to foster trust and drive meaningful change. The episode concludes with a discussion on overcoming mental and spam filters in today's saturated digital landscape. Clemence emphasizes the necessity of targeting a specific audience, creating relevant content, and establishing authentic connections through thought leadership. Tune in to learn from Clemence Sop's unique experiences and insights on transforming marketing strategies through innovation and thought leadership. Three Key Takeaways: • Strategic Digital Engagement: Clemence Sop emphasizes the importance of leveraging digital knowledge and social listening to effectively engage potential buyers. By cultivating relationships through targeted digital networking and positioning oneself as a trusted advisor, brands can enhance their visibility and build trust with high-profile clients. • The Power of Personal Stories in Thought Leadership: The "One Patient, One Record" initiative showcases the effectiveness of using personal stories to address pain points and build a community. By sharing authentic experiences and focusing on the emotional aspects of patient data challenges, InterSystems was able to establish trust and drive meaningful conversations in the healthcare sector. • Navigating Content Saturation: In a world overwhelmed with digital content, it is crucial to target specific audiences with relevant and purposeful content. Clemence highlights the need for authenticity and relevance in thought leadership, ensuring that content not only reaches but resonates with the intended audience, thereby overcoming mental and spam filters. If you want to learn more about thought leadership marketing check out this article Decoding Thought Leadership Marketing: A Blueprint for Success by Thought Leadership Leverage Founder and CEO Peter Winick.

In this episode of Leveraging Thought Leadership, host Bill Sherman engages with Steve Wunker, Managing Director of New Market Advisors and co-author of the groundbreaking book The Innovative Leader: Step-By-Step Lessons from Top Innovators For You and Your Organization. Join them as they delve into the intricacies of fostering innovation within organizations and cultivating innovative leadership. Steve Wunker shares the core essence of The Innovative Leader, emphasizing its focus on the practical "how" of innovation. Drawing from interviews with 50 top innovative leaders and two decades of professional experience, the book provides actionable insights for individuals and organizations aiming to embrace innovation effectively. Delving into the genesis of the book, Wunker explains the  rationale behind merging leadership and innovation, bridging a crucial gap in existing literature. He recounts his journey collaborating with luminaries like Clayton Christensen and Fred Reichheld, emphasizing the transformative power of distilling complex concepts into compelling narratives. The Innovative Leader isn't just another book; it's a culmination of rigorous research and inductive conversations aimed at  demystifying innovation. Wunker sheds light on the book's data-driven approach, underscored by the belief that innovation is fundamentally about systems rather than sporadic bursts of inspiration. As they explore the strategies for book promotion, Wunker emphasizes the importance of striking a balance between broad outreach and deep engagement. From social media blitzes to keynote speeches and immersive articles, the book's marketing campaign is meticulously crafted to resonate with diverse audiences. Looking ahead, Wunker envisions The Innovative Leader as a seminal work shaping the landscape of innovative leadership for years to come. With aspirations for it to become a staple on the shelves of aspiring and seasoned leaders alike, Wunker  underscores the importance of continuous engagement and dissemination across various platforms. Tune in to this episode for invaluable insights into building a culture of innovation and unlocking the potential of leadership in driving meaningful change within organizations. Three Key Takeaways: • Innovation is Systematic: The episode emphasizes that innovation isn't merely a stroke of luck or genius but a systematic process. By understanding and implementing effective systems, individuals and organizations can foster a culture of innovation and sustain it over time. • Practical Actionability: The Innovative Leader stands out for its emphasis on practicality and actionability. It fills the gap in existing literature by providing step-by-step guidance for leaders and managers who aspire to drive innovation within their organizations, offering tangible strategies derived from real-world experiences. • Comprehensive Marketing Strategy: Wunker highlights the significance of a comprehensive marketing strategy for launching a book successfully. By combining broad outreach through platforms like social media with deep engagement via keynote speeches, articles, and podcasts, authors can maximize their book's impact and ensure its longevity in the market. If you want to learn more about balancing Innovation and Integration be sure to check out this article by Thought Leadership Leverage founder and CEO Peter Winick.

In this episode of the Thought Leadership Leverage podcast, host Bill Sherman dives into the realities of space settlement with Kelly Weinersmith, biologist and adjunct assistant professor at Rice University, and Zach Weinersmith, comic artist and author. Known for their book "Soonish: Ten Emerging Technologies That'll Improve and/or Ruin Everything," the Weinersmiths have recently released "A City on Mars: Can We Settle Space, Should We Settle Space, and Have We Really Thought This Through?"—a book that raises tough questions about the feasibility and ethics of colonizing new worlds. The episode uncovers some hard truths behind the idea of settling space. While space exploration seems exciting and full of promise, the Weinersmiths caution that many of the technological, biological, and social challenges remain unsolved. In their book, they explore whether the dream of building new worlds in space is achievable or could lead to unexpected consequences. Kelly and Zach discuss the evolution of their book's thesis—from an optimistic view of imminent space settlement to a more nuanced, realistic perspective. They reveal how their research journey influenced this shift, sharing the complexities of dealing with sensitive topics and the mixed reactions they received from the space community. While some experts supported their critical approach, others reacted with resistance and disappointment. The episode also touches on the importance of humor in science communication. The Weinersmiths explain how humor helps make complex ideas more accessible and engaging. Their book, filled with witty illustrations and anecdotes, balances deep scientific insights with a lighthearted touch, providing a unique take on the question of space colonization. Bill and his guests explore the broader implications of space settlement, examining potential issues such as the environmental impact, the governance of space colonies, and the psychological effects of living in confined, isolated environments. The conversation also highlights the importance of empirical evidence and the rigorous research methods employed by the Weinersmiths, who sought input from a wide range of experts to build a comprehensive view of space settlement's challenges and opportunities. Tune in to this thought-provoking episode for a deep dive into the reality of space exploration, the impact of metaphor on our understanding of complex concepts, and the role of humor in making science accessible. Whether you're a CEO, leadership coach, entrepreneur, or thought leader, you'll find valuable insights into why space settlement might be more complicated than it seems—and why a critical perspective is essential as we look to the stars. Three Key Takeaways: • The Challenges of Space Settlement Are Complex and Multidisciplinary Kelly and Zach Weinersmith's book, "A City on Mars," explores the myriad challenges of space settlement, from technological to biological, psychological, and legal issues. Their extensive research reveals that many unresolved questions make the idea of colonizing Mars or other celestial bodies far more complex than it might seem. They underscore that successful space settlement requires significant advancements in multiple fields, and many assumptions about its feasibility may not hold up under scrutiny. • Humor as a Tool for Science Communication The Weinersmiths demonstrate the importance of humor in making complex scientific topics accessible and engaging. They explain how humor can be used to break down barriers and keep audiences interested, even when discussing dense subjects like space law or the psychological effects of isolation. By weaving humor into their work, they make the science approachable while still maintaining accuracy and depth. • The Impact of Metaphors on Perception The guests discuss how metaphors can shape our understanding of complex concepts like space exploration. Zach Weinersmith points out that metaphors, like the "wagon train in space" analogy from Star Trek, can both guide and limit our perception of what space settlement entails. This observation underscores the importance of critically examining the stories and metaphors we use to describe emerging technologies and scientific endeavors, as they can influence public opinion and expectations.

Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #931. What is a thought leader? What does thought leadership look like? How do you become a thought leader? I've spent decades fascinated by people who undertake the job of either creating or building on great ideas (mostly in business). It's what led me to start ThinkersOne and it's the same thing that keeps me inspired to show up here - week after week - and have these types of conversations. This week, we're doing something a little bit different. I reached out to Peter Winick - the founder and CEO of Thought Leadership Leverage and host of the Leveraging Thought Leadership Podcast - and asked him if he would mind leading a conversation on the business of thought leadership. We were both eager to discuss and debate the value of thought leadership, the changing landscape of book publishing, building a personal brand, the power of thought leadership in corporate settings, the role of social proofing and more. We both agree that it's all about relationship development, balancing vanity metrics and strategic networking, developing thought leadership skills and leveraging thought leadership for business opportunities. We explore the importance of creating mid-tier products, amplifying thought leaders' voices, and democratizing intellectual property. The conversation delves into building a sustainable thought leadership business, using thought leadership as a business generation strategy, and the real money in thought leadership. While we both might not love the title of “thought leader” we both agree on the value of people who chose the importance of lifelong learning, content creation, and balancing creativity with business strategy as a profession. Enjoy the conversation... Running time: 1:15:33. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Peter Winick. Thought Leadership Leverage. Leveraging Thought Leadership Podcast. Follow Peter on LinkedIn. Follow Peter on X. This week's music: David Usher 'St. Lawrence River'. Takeaways Practice and refinement are essential for thought leaders to deliver valuable content. Social media can serve as an R&D lab for testing ideas and gathering feedback. Thoughtful thought leadership focuses on adding value and engaging with the audience, while influencer marketing aims to persuade and sell products. Respecting the publish button and ensuring the quality of content is crucial for thought leaders. Artificial intelligence can be used to enhance thought leadership by improving writing, generating opposing perspectives, and providing new insights. Chapters: 00:00 - Introduction and Background 01:31 - The Value of Thought Leadership 06:20 - Building Personal Brand and Thought Leadership 10:36 - The Power of Thought Leadership in Corporate Settings 11:36 - The Role of Social Proof in Thought Leadership 15:19 - Balancing Vanity Metrics and Strategic Networking 25:13 - Monetizing Relationships and Thought Leadership 27:10 - Democratizing Intellectual Property and Broadening Offerings 29:21 - Building a Sustainable Thought Leadership Business 30:19 - Thought Leadership as a Business Generation Strategy 31:21 - The Real Money in Thought Leadership: B2B 34:06 - Creating Personalized Experiences and Extending the Event Impact 37:27 - The Limitations of Speaking and the Need for Behavior Change 39:18 - The Importance of Lifelong Learning and Content Creation 47:58 - Experimenting with Different Formats and Reaching the Target Market 49:36 - Practicing in Public and the Challenges of Thought Leadership 53:18 - Using Social Media as an R&D Lab 54:15 Thoughtful Thought Leadership vs. Influencer Marketing 56:52 - Adding Sizzle to Thought Leadership 58:38 - Using AI to Enhance Thought Leadership

In this episode of the Thought Leadership Leverage podcast, host Peter Winick sits down with Robert Hargrove, founder and CEO of Masterful Coaching, co-founder of the Harvard Leadership Project, and author of ten influential books, including "Masterful Coaching." This insightful discussion explores the evolving landscape of thought leadership, focusing on the shifting dynamics in publishing and the rise of social media. Robert shares his unique perspective on how publishing has transformed over the years. During a recent visit to a Barnes & Noble, he noticed that most books in business and politics were authored by thought leaders. However, when he browsed LinkedIn, he observed a wave of recycled content from decades ago, repackaged as something new. This led to a conversation about how thought leadership has moved from long-form content, such as books, to short-form content on social media. While social media provides rapid access to ideas, Robert and Peter discuss the significant difference in depth and quality between reading a book and scanning a LinkedIn post. Defining thought leadership, Robert describes it as presenting a big idea that is eye-opening, brain-tingling, and paradigm- shifting. He emphasizes that the idea doesn't need to be entirely original but should offer a new perspective or improve upon existing concepts. He uses Marty Neumeier's "Brand Flip" as an example of how traditional ideas can be approached in a fresh way.  The conversation delves into the nuances of thought leadership on social media, addressing the importance of civil discourse and respectful disagreement. Robert stresses that engaging with others' ideas and leaving thoughtful comments can foster a healthy exchange and build new relationships. He also discusses his journey into podcasting and the impact of verbal interactions on the audience, highlighting how even non-groundbreaking conversations can spark meaningful thoughts among listeners. Finally, Robert and Peter share their favorite podcasts and writers, such as Malcolm Gladwell and Adam Grant, comparing their unique styles in both book and podcast formats. Tune in to explore the evolution of thought leadership and gain insights into how to navigate and succeed in this changing  landscape. Three Key Takeaways: • Shift from Long-Form to Short-Form Thought Leadership: The landscape of thought leadership has shifted from long-form content, like books, to short-form content on social media platforms. While this change offers accessibility and immediacy, it can lead to a reduction in depth and quality. Robert Hargrove discusses how, in the past, a book was a hallmark of thought leadership, but today, many thought leaders focus on shorter, more digestible content. This shift requires a balanced approach to maintain quality while reaching a broader audience. • Redefining Thought Leadership: Thought leadership is not just about creating original ideas; it's about presenting concepts in a way that is eye-opening, paradigm-shifting, or improving upon existing ideas. Robert emphasizes that thought leadership can be delivered through various mediums, including speeches, podcasts, and social media, not just books. He cites Marty Neumeier's "Brand Flip" as an example of presenting traditional ideas with a fresh perspective, highlighting that thought leadership can be achieved without a book. •Civility and Respect in Social Media Discourse: The episode explores the dynamics of thought leadership on social media, where it can be challenging to maintain civility and respect in discussions. Robert suggests that engaging in respectful disagreement, seeking dialogue, and contributing thoughtful comments are crucial for meaningful exchanges. He underscores that these interactions can help build relationships and open doors to new audiences. This approach fosters a collaborative environment where different viewpoints are valued and respected. Whether you publish your content in a book, on social media, or other medium it has to be clear and engaging.  Peter Winick and the team at Thought Leadership leverage can help you develop a variety of material for any medium!

In this episode of "Leveraging Thought Leadership" with host Peter Winick, the guest is Rob Volpe, a keynote speaker, award-winning author, and trainer who focuses on promoting empathy in the workplace. Volpe is the author of "Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time," and founder and chairman of Ignite 360, a marketing and research firm that emphasizes empathy. Volpe discusses his journey to becoming a thought leader, starting from a background in Hollywood where he became interested in marketing and understanding human behavior. His journey eventually led him to realize that empathy was the key to his success. Through storytelling, he shares how empathy can be used to understand others and build better relationships, which also contributes to improving business outcomes. He recounts his experience growing up in a small town in Indiana, where he used empathy as a survival skill to navigate bullying. This led him to understand others' perspectives, even when he didn't agree with them, and helped him develop a communication style that fostered positive relationships. Volpe addresses the question of whether empathy is innate or developed. He likens it to a muscle that needs constant exercise to grow stronger, emphasizing that leaders should promote empathetic cultures. However, he notes that many CEOs struggle with empathy, as they fear losing respect if they show vulnerability in the workplace. Despite these challenges, Volpe believes that a culture of empathy can improve business metrics. Studies are emerging that support this idea, demonstrating that empathetic organizations perform better over time. The challenge, however, lies in changing long-held beliefs about workplace dynamics and encouraging a shift toward embracing emotional intelligence (EQ). Finally, Volpe discusses the services he offers through Ignite 360 and his keynotes. His audience includes professional workplaces where empathy can improve customer service, finance, and other functions that require a higher degree of emotional intelligence. He provides training and presentations that help organizations understand and apply empathy to create better work environments. Three Key Takeaways: • Empathy as a Core Skill: Rob Volpe emphasizes the importance of empathy in both personal and professional contexts. He shares how empathy can be developed like a muscle through consistent practice and active engagement. This skill not only improves workplace dynamics but also enhances customer relationships and overall business performance. • The Role of Empathy in Leadership: Many CEOs recognize the need for empathy in fostering a positive workplace culture, yet many struggle with vulnerability and fear of losing respect. Volpe underscores the importance of empathetic leadership in setting the tone for an organization, encouraging a shift toward embracing emotional intelligence (EQ) despite long-held corporate beliefs. • Empathy's Impact on Business Success: Volpe discusses studies that demonstrate a correlation between empathetic organizations and better business outcomes. He points out that while industries like tech and healthcare may not traditionally prioritize empathy, they can benefit from embracing it to improve customer experiences and employee satisfaction. His work at Ignite 360 aims to help organizations build empathetic cultures to drive better performance over time. Rob's business is empathy but it can be hard to create offerings around soft skills.  If you have big ideas around EQ but are struggling to bring that content to your audience in a meaningful way, Peter Winick and the Thought Leadership Leverage team can help you!

Welcome to another insightful episode of Leveraging Thought Leadership with your host, Peter Winick. Today, we are honored to have Dr. Pradeepkumar Sacitharan, the CEO of Donsfield, a distinguished global business and trade development firm dedicated to empowering individuals and organizations to expand and reach their full potential. Dr. Sacitharan is also the author of "99 Trillion Helpers To Improve Your Gut Health: How To Boost Your Metabolism, Productivity, And General Wellbeing In As Little As A Month Without Popping Any Pills," a groundbreaking book that explores the transformative power of gut health on overall wellness. Join us as Pradeep shares his remarkable journey of resilience and triumph, from being a war refugee smuggled into London by his brave mother to navigating the challenges of growing up in social housing surrounded by gangs. Despite facing adversity, including a serious gang fight that left him in a coma, Dr. Sacitharan remained determined to change his life trajectory. Through sheer perseverance and an unwavering commitment to self-improvement, he embarked on a path of education and discovery that ultimately led him to Oxford and Harvard, catalyzing his thinking on the world and what is possible. Dr. Sacitharan's journey is a testament to the power of resilience, determination, and the transformative potential of education. From dropping out of high school at 16 to becoming an associate professor and VP of Development in Biotech, he defied the odds and carved out a path to success that few could have imagined. His story serves as an inspiration to individuals from all walks of life, demonstrating that with passion, perseverance, and grit, anything is possible. As a thought leader and visionary entrepreneur, Dr. Sacitharan is driven by a singular mission: to be of service to his species and inspire the next generation to reach new heights. Pradeep shares invaluable insights on the importance of emotional drive, setting bold goals, and the fundamental role of sales in every aspect of life. From overcoming personal and professional hardships to navigating the complexities of the business world, his wisdom and experience offer invaluable lessons for aspiring thought leaders and entrepreneurs alike. Join us as we delve into the mind of Dr. Pradeepkumar Sacitharan and discover the secrets to unlocking your full potential and making a lasting impact in the world. If you want to set bold goals for your own career or business but are not sure where to start reach out to Peter Winick, CEO of Thought Leadership Leverage to discuss what strategies we can provide to propel you forward. Three Key Takeaways: Resilience and Determination: Dr. Pradeepkumar Sacitharan's journey from being a war refugee to a successful entrepreneur underscores the importance of resilience and determination in overcoming adversity and achieving one's goals.   Emotional Drive and Purpose: The episode highlights the significance of emotional drive and purpose in fueling personal and professional success. Dr. Sacitharan emphasizes the importance of identifying what emotionally drives you and using that passion to fuel your journey toward your goals.   Sales as a Fundamental Skill: Dr. Sacitharan discusses the role of sales in every aspect of life, from personal relationships to professional endeavors. He stresses the importance of developing strong sales skills and emphasizes that salesmanship is essential for building meaningful connections and achieving success in today's world.

Peter Winick, Founder and CEO of Thought Leadership Leverage and host of the Leveraging Thought Leadership podcast, breaks down the hot topic of thought leadership with definitions, descriptions, and examples.Peter Winick is the founder and CEO of Thought Leadership Leverage. For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business. Peter has built his career and Thought Leadership Leverage to serve the needs of these individuals and others like them. Specifically he uses his entrepreneurial experience and spirit along with a passion for using relationships to leverage growth to help: CEOs, business owners, and internal practice leaders looking to grow revenue, revitalize marketing, and improve customer experience through applying the principles of thought leadership; Other business leaders and experts seeking to build out their ideas into a platform so they can launch content and products to create a lasting impact in various companies around the globe; and, “Traditional” thought leaders who want to build or grow their practice, increase their effectiveness in content creation and marketing as well as extend their reach into existing and new clients. Peter uses a combination of art, science, logic, focus, passion, and creativity to transform a thought leader's great ideas into a platform and practice so they can effectively reach business leaders and executives to serve them the tools they and their organizations need. You can learn more at thoughtleadershipleverage.com and follow Peter on X, LinkedIn, YouTube, Facebook, and TikTok.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, & LinkedIn.

In today's enlightening episode, we dive deep into the world of thought leadership with none other than Peter Winick, CEO of Thought Leadership Leverage. As a seasoned expert, Peter unveils the behind-the-scenes strategies that power the most influential personal brands and successful entrepreneurs. If you've ever contemplated the leap into thought leadership or sought ways to optimize your existing brand, this is a must-listen. With insights on everything from monetizing your expertise to understanding the nuances between public speaking and genuine thought leadership, Peter's wisdom is a goldmine. Tune in and discover the keys to unlocking your true potential.   Chapter Stamps:   [00:01:02] Introduction to the Episode [00:01:49] Peter's inspirations behind his journey [00:02:45] Common challenges or pain points in thought leadership [00:04:20] What drives thought leadership [00:05:30] How Peter helps with monetization [00:08:15] Is thought leadership for everyone? [00:10:03] Key habits of a successful thought leader [00:11:22] Monetization factors [00:17:19] Difference between public speaking and thought leadership [00:21:14] Peter's final words   Pullout Quotes:   Before you get into the content, the writing, the research, ask: who benefits the most from this?" "Who's your market? Who's your competition? How do they consume content?" "80 percent of the work we do is on the sales, marketing, and distribution side." "The greatest thing about keynote speaking is quite frankly, it's paid business development." "Getting paid to speak is an awesome thing if you can do it strategically." "If you're thinking about being a thought leader, think about it with the same level of scrutiny and analytics as you would any other business." "Plenty of great entrepreneurs can do the thing, but if they can't sell it and market it, that's what separates the good from the great entrepreneurs." "You have to be stubborn with an asterisk; stubborn until you're not. Then you realize you need to pivot and change.   Socials:   Website: www.thoughtleadershipleverage.com Linkedin: https://www.linkedin.com/in/peterwinick/     Disclaimer: Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts.   ----more---- Notice to the Super Entrepreneurs community:   Before we part, remember to join our Private Facebook group, 'Mindset for Business Success' Here we share mindset wisdom to elevate your life and business LIVE every Tuesday morning(EST), ready for a transformative journey? This group is your key to unlocking potential and achieving business growth. Don't miss out on this incredible free resource. Join us in 'Mindset for Business Success' Today!   https://www.facebook.com/groups/mindsetforbusinesssuccess/   The only limits in our life are those we impose on ourselves.   Bob Proctor   ▬▬▬ Free Clarity Call with Shahid▬▬▬   https://calendly.com/shahiddurrani/free-clarity-call-with-shahid-durrani ___________________________________________________________________________ OFFERS:   ▬▬▬ Get my Free Webinar▬▬▬ How to super scale your business to the next level without chasing strategies and feeling stuck https://shahiddurrani.com/registration/ ▬▬▬ Business Funding▬▬▬ https://www.7figurescredit.com/superfunding ▬▬▬ Fund Your Clients▬▬▬ https://join.7figurespartners.com/?a_aid=superfunding ▬▬ Get Magic in Your Mind Course▬▬▬ https://mf271.isrefer.com/go/miymsales/a2949 ▬▬▬ Get Six Minutes to Success Course▬▬▬ https://mf271.isrefer.com/go/6msales/a2949 ▬▬▬ Get Working with the Law Course▬▬▬ https://mf271.isrefer.com/go/wwtlsales/a2949 ▬▬▬ Get Path to Agreement Professional Selling Course▬▬▬ https://mf271.isrefer.com/go/ptapgcsales/a2949 ▬▬▬ Get Principles of Prosperity Course▬▬▬ https://mf271.isrefer.com/go/legacy/a2949 ▬▬▬ Get The New Lead the Field Coaching Program▬▬▬ https://mf271.isrefer.com/go/tnltfsales/a2949 ▬▬▬ The TEDx Talk Program▬▬▬ https://info.shahiddurrani.com/tedx ▬▬▬ Get Free 14 day trial-Viral Marketing▬▬▬ https://paykstrt.com/35579/115054 ▬▬▬ How to make $3,493 commissions without doing any selling▬▬▬ https://hop.clickbank.net/?affiliate=superentre&vendor=ambsador ▬▬▬ Professional Investment Ideas Delivered to your Inbox▬▬▬ https://capexinsider.com/insider-newsletter/?orid=90906&opid=94 ▬▬▬ FREE DOWNLOAD Reveals Recession Proof Business▬▬▬ https://www.b2bfundingpartner.com/b2bfree100?a_aid=superfunding&a_bid=1f1eb0a5 ▬▬▬ Real Estate Investing on Terms! No Credit | No Down payment▬▬▬ https://smartrealestatecoach.com/?sld=super ▬▬▬ Stock/Options Trading Academy That Works▬▬▬ https://lddy.no/1gqxb ▬▬▬ START-UP INVESTOR READY TO HELP▬▬▬ https://info.shahiddurrani.com/ideas ▬▬▬ Private Jet Charter▬▬▬ https://www.villiersjets.com/?id=4082   Affiliate Disclaimer: If you buy through one of the links provided, I may receive a commission (without any additional charge to you).

Key Lessons: 1. The Power of Thought Leadership: Discover how to challenge yourself and leverage alternate perspectives to create meaningful and impactful ideas. Learn to convert your thoughts into a structured narrative that resonates with your target audience.2. Developing a Strategy for Thought Leadership: Understand how to establish a thought leadership strategy and the importance of targeting the right audience. Explore the significance of sales, marketing, productization, and distribution in amplifying your thought leadership.3. Embracing Iteration and Removing Ego: Learn the art of listening, iterating, and being open to feedback. Separate yourself from the process of judging your own ideas and be willing to evolve or abandon concepts that aren't delivering the expected impact.4. The Pricing Paradox of Keynote Speaking: Gain insights into the keynote speaking marketplace and the surprising disparity between price and quality. Discover why reputation and experience often outweigh the price tag and how to position yourself as a valuable speaker.5. Courage, Differentiation, and Knowing Your Market: Dive into the importance of courage in thought leadership. Explore how specificity, differentiation, and understanding your competition are vital in crafting a compelling message and effectively marketing yourself. Learn More:  Visit The Few With Boo website to find additional resources, related episodes, and more valuable content from Peter Winick. https://www.fewpodcast.com Connect with Peter Winick:  Official Website:https://thoughtleadershipleverage.com/Social Media AccountsLinkedIn - https://www.linkedin.com/in/peterwinick/Facebook - https://www.facebook.com/ThoughtLeadershipLeverageYouTube - https://www.youtube.com/user/ThoughtLeadershipLevTwitter - https://twitter.com/PeterWinick Are you a thought Leader? Peter and his team in can work with you to develop your brand, to build out the products and to build your business through the Thought Leadership Leverage , join today!https://thoughtleadershipleverage.com/who-we-serve/ Tune in to this episode of "The Few With Boo" to gain valuable insights from Peter Winick as he shares his expert insights on how to become a successful keynote speaker and monetize your ideas. Discover the secrets to transforming your knowledge into a thriving thought leadership business, overcoming sales and marketing fears, and captivating your audience with engaging storytelling. Tune in now and unleash your inner thought leader! Please remember to subscribe, leave a review, and share this episode with your fellow thought leaders. We appreciate your support in spreading the word about "The Few with Boo." 

Peter Winick is the Founder and CEO of Thought Leadership Leverage. For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business. Peter has built his career and Thought Leadership Leverage to serve the needs of these individuals and others like them. Specifically, he uses his entrepreneurial experience and spirit along with a passion for using relationships to leverage growth. What you will learn in this episode: Why the title of thought leadership is never something you should be giving yourself What has changed in the ecosystem of thought leadership Why you need to work backward to reach your preferred market How the expectations of brands have evolved, especially post-2020 How to use thought leadership to reach your employees Why psychographics are so much more valuable for thought leaders than demographics Resources: Website: https://thoughtleadershipleverage.com/ LinkedIn Personal: https://www.linkedin.com/in/peterwinick/ LinkedIn Business: https://www.linkedin.com/company/thoughtleadershipleverage/ Facebook: https://www.facebook.com/peter.winick

Thought Leadership can be very complicated, with nuanced ideas and industry jargon.  Unfortunately, complex language and niche ideas won't catch your audience's attention! To explore how to take big thought leadership ideas to market, I've invited Jessica Duffield to join me. Jessica is a Senior Consultant at Thought Leadership Leverage. She's worked with clients for nearly 10 years, helping them create content, find their best audience, and go to scale with unique ideas. We discuss the most effective ways to take big ideas and turn them into bit-sized content, ensuring your audience will notice them - and easily remember the content. Jessica walks us through the process of finding the strongest core ideas of your thought leadership and focusing on those, creating a simplified vision of your content that can be easily grasped. In addition to breaking your content down, you need to know your audience - who do you want to work with and for? Jessica gives valuable advice not only for finding your audience, but understanding their needs, worries, and where they are within their organizations. Additionally, we discuss the need for a hook that will grab your audience quickly.  Jessica shares how and why sharing your story authenticity can be the "hook" you need to get your audience to stop scrolling and want more. Three Key Takeaways: * You often only get a few seconds to grab your audience's attention.  And if you can't evoke interest and curiosity in your idea in that time, you've failed. * When creating content, sometimes you'll have to "Kill Your Darlings"  to maintain focus on the most important facets of your thought leadership and your audience. * Big ideas don't have to be complicated.  In fact, making your ideas easy to understand means a larger audience will be able to consume your content and follow you to the next level.

Thought leadership is a critical tool for brands, especially in B2B, but what does it do for individual sellers? In this conversation, we speak with Bill Sherman, COO of Thought Leadership Leverage and Co-Host of the Leveraging Thought Leadership podcast. He helps connects the dots between the value and role of thought leadership and creating better sales outcomes. He explains how to use the four pillars of a successful thought leadership strategy to overcome objections, instill confidence, and build relationships. Bill emphasizes the importance of getting ahead of buyers' online research. He explains if you aren't getting your ideas and insights out early, you're missing the opportunity for creating new conversations. **Resources:** - Bill's LinkedIn: https://www.linkedin.com/in/bill-sherman-274a02/ - Follow Bill on Twitter: https://twitter.com/BillSherman - Thought Leadership Leverage: http://t.co/cfzEai6X7t - Tune into Bill's podcast: [Leveraging Thought Leadership](https://thoughtleadershipleverage.com/thought-leadership-podcasts/) - And hear from Will on the Leveraging Thought Leadership podcast: https://thoughtleadershipleverage.com/creating-a-thought-leadership-engine-will-milano/

Some thought leaders focus on long form content, like research papers or books.   Others prefer short form media, such as videos and infographics. It's simple: audiences gravitate to formats they prefer.   If you know your audience, you can use this information to get your content in front of them - but what happens when your ideas run into modality barriers? Today, Bill Sherman, host of the Leveraging Thought Leadership podcast and the COO of Thought Leadership Leverage, goes solo to discuss the "Comfortable Corners of Thought Leadership" Framework. Bill takes us through each of the four corners helping us understand as content creators how there is a difference between being comfortable with our idea and being comfortable with a modality. We learn that exploring a new modality while working through an idea can spell disaster while sticking with a modality you are most comfortable with while discussing a well-polished idea can allow you to shine! However, what happens when your favorite medium is not one the audience is comfortable with?  Bill explains that on average the majority of your audience is going to have a low to mid-level of comfort with your idea, so leaning into a modality they are more comfortable with can help keep them engaged. During this episode, Bill helps us to understand the nuances of using various modalities, from both the perspective of the content creator and the intended audience.    Three Key Takeaways: * Where is your comfort zone? Do you stretch yourself to new modalities? Is your comfort zone the same as your audience's? * When looking at the four corners, remember to consider them from the audience's point-of-view. * Avoid "sitting in the opposite corner" (no matter how comfortable it is there!) from your audience.

Episode Summary Peter Winick is the founder and CEO of Thought Leadership Leverage. For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business. Peter has built his career and Thought Leadership Leverage to serve the needs of these individuals and others like them. Who's your ideal client and what's the biggest challenge they face? What are the common mistakes people make when trying to solve that problem? What is one valuable free action that our audience can implement that will help with that issue? What is one valuable free resource that you can direct people to that will help with that issue? What's the one question I should have asked you that would be of great value to our audience? When was the last time you experienced Goosebumps with your family and why? Get in touch with Peter: LinkedIn, Website, YouTube Learn more about how Uwe helps in-demand professionals and their VIPs to enjoy Unshakeable Two-getherness in their relationship (plus more free time and zero guilt). Or when you feel you'd be interested in working together you can Book A Chat With Uwe

What is a model? How can you make one? How do you know if it is useful and what is a validated model? Statistician George P. Box once said, "All models are wrong, but some of them are useful."    Models give us ways to depict how our insights relate to one another, and create structure that can be supported by statistical data – validating and confirming your ideas. Today, we take a deep dive into the process that turns insights into validated models. We will explore the topic with Dr. A.J. Marsden, Associate Professor at Boston College's Psychology and Human Services Department; she's also Thought Leadership Leverage's resident Organizational Psychologist. A.J. clearly defines models, and describes where they come from and how they function. We learn the basic components of a model, and why models need to be clean, simple, and free from anything that isn't essential. A.J goes on to explain why a good model needs structure and well defined dimensions, and breaks down how insights interact with each other on a fundamental level. In addition, you need to define observable behaviors in order to measure dimensions, providing valuable data for proving the model's validity and reliability.  Creating a validated model means finding any weak spots in your content, and correcting them. A.J. describes the process, and goes into the statistical techniques used to create predictive validity. From there, a model can be written up in a technical report that provides functional numerical data to back up the insight and provide proof of your content's validity. If you are a stats nerd, data curious, or just struggling to identify what makes your insights "tick," this is the perfect episode for you. Three Key Takeaways: * When gathering data it is important to use participants that know and understand the concepts being used in the model. * Part of building a good model is understanding how the dimensions interact, and how the ideas support one another. * While you can create a model on your own, it can only be confirmed by a statistics professional who can develop a technical report. Without that, a model isn't validated.

Building a culture of thought leadership internally, with your employees, helps to equip your marketing and sales teams with ideas, to drive conversations with your target customers. Sharing those ideas over time, builds trust with your audience, especially among prospective buyers. And, when they trust you, those prospective buyers will remember you and, likely, choose you, when they're ready to buy.In this episode, you'll learn how you can build a culture of thought leadership, with company employees, to help grow the company brand, and employees' personal brands as well.Thanks for listening!If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable.  The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, talking about everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the brand. ABOUT BILLBill Sherman helps people take their ideas to scale through thought leadership. He's been in the field for over twenty years, and he focuses on crafting thought leadership strategy and creating impact through campaigns. Bill works with individuals and organizational clients as the COO of Thought Leadership Leverage. Like most thought leadership practitioners, he didn't expect to land in this field. In his 30s, he expected to be an academic teaching English Lit and Drama to undergraduates. And then he spent a decade in Org Development consulting for Fortune 500s before landing in thought leadership.These days, Bill regularly speaks about thought leadership--as the host of the monthly OrgTL Roundtable, the co-host of the "Leveraging Thought Leadership" podcast, and on social media such as LinkedIn. On a personal level -- Bill is a survivor of complete heart failure, a dedicated runner, and a recreational baker. He lives in Las Vegas, Nevada. You can follow Bill's musings on thought leadership on LinkedIn. ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn (linkedin.com/in/kerryastimpson). ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their newsletter at happymondayclub.com .  

In this replay episode, Dan Sanchez talks with Bill Sherman who is the COO of Thought Leadership Leverage.  Here are the mistakes discussed: Lack of a clear exec champion The new Head of Thought Leadership is unclear on their role / goals. The new Head of TL feels the new role is not a promotion ("being sent to Siberia") The Head of Thought Leadership doesn't understand the business strategy and goals. Other departments get into turf wars over activities ("we do Thought Leadership too!") The Head of Thought Leadership tries to do it all -- instead, the Head of TL should *curate* Thought Leadership The Head of Thought Leadership doesn't build allies in other departments Thought Leadership is seen as something by/for the elite (only the CEO). The org gets impatient for results. The org tries to measure success by the wrong standards (e.g. content marketing)

Peter Winick, founder and CEO of Thought Leadership Leverage, has deep expertise in helping those with deep expertise, with two decades of experience building thought leadership platforms that actually drive revenue and differentiation. He stopped by a CMO Huddles Bonus Huddle to discuss thoughtful thought leadership for B2B CMOs—and now you can listen to the conversation on Renegade Marketers Unite. Tune in to learn how to get buy-in for thought leadership programs, what works and what doesn't, and how CMOs can approach building their own thought leadership brand. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This episode is an audio-only version of the LinkedIn Live video originally broadcast on October 1st, 2021. When 2021 began, many had expectations of what the final quarter of the year would look like. Would we be returning to in-person events, travel, and renewing old connections? Now that the fourth quarter has come, the year has unfolded very  differently than we thought, leaving thought leaders unprepared.  What can you do in the fourth quarter to ensure next year is better? To explore these topics, we've invited Bill Sherman to join us. Bill is COO of Leveraging Thought Leadership, co-host of the Thought Leadership Leverage podcast, and consultant with a constant eye on the future. Thought leaders must continue to create content, and make their thoughts and ideas known to the world. Bill and Peter discuss how easy it can be to allow your message to fail and become obsolete in both message and medium if you are not making changes to align with your audience's needs. The downtime for many thought leaders has given them more time back than perhaps any other moment in their career. We chat about how this extra time has created a Thought Leadership Renaissance, with a flood of high quality books, ideas, and offerings on the market. We wrap up our conversation looking at thought leadership, and focusing on how to improve and finish out 2021's Q4. Bill gives some great advice on the things thought leaders should be doing to renew relationships and ensure you are aware of how your clients' needs may have changed. It's important to listen to how their businesses have changed, and guarantee they are aware of any new offerings you've developed. This episode is taken from our ongoing LinkedIn Live series. You can join TLL's LinkedIn Live every other Wednesday at 1PM EST on LinkedIn, where you can interact in real time with both Peter and his guests. Three Key Takeaways: * The world in which thought leaders work can change at a moment's notice. Make sure you have a backup plan, to help your thought leadership remain relevant regardless of current events. * Online meetings have changed corporate norms. Make sure you present yourself in a professional manner, and take a moment before the meeting to understand the format and tech. *  If you have new offerings, let clients know! Don't expect them to know what is new in your thought leadership; it's your responsibility to update them and stay top of mind.

Peter Winick is the founder and CEO of Thought Leadership Leverage. For the past two decades, he's helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. His clients include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business. In this episode, Peter talks about what thought leadership is, how his company helps his clients develop a thought leadership system, and of course, there's a lot of talk about how authors can achieve their objectives by becoming thought leaders. Peter's Links: www.thoughtleadershipleverage.com https://www.linkedin.com/in/peterwinick/

How do you become a thought leader and then leverage that position for increased influence and income? My guest Peter Winick knows how. For that past 20 years, Peter has worked with a variety of thought leaders—including authors, speakers, CEOs, and academics—to build their brands. And his results are impressive. In our conversation he shares important do's and don'ts for achieving such an esteemed position. Peter is the founder and CEO of Thought Leadership Leverage, a consulting firm that helps thought leaders leverage their expertise. He applies these same processes to an organization that wants to differentiate and grow its business. Peter is also the host of the Leveraging Thought Leadership Podcast, where he interviews, not surprisingly, thought leaders. I highly recommend his show! You'll discover: What thought leadership is and how it differs from subject matter expertisePeter's advice for those who want to develop a reputation as a thought leaderWhy it's a mistake to claim you're a thought leaderHow Peter's company helps clients use leverage to scale their influence and revenueThe impact COVID had on speaking as a thought leader's key strategy