Podcasts about weiche

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Best podcasts about weiche

Latest podcast episodes about weiche

apolut: Tagesdosis
Krisenregion Naher Osten | Von Rainer Rupp

apolut: Tagesdosis

Play Episode Listen Later Apr 25, 2025 10:42


Zwischen Krieg und Diplomatie. Eine geopolitische Bestandsaufnahme.Ein Kommentar von Rainer Rupp.In den letzten zwei Monaten verzeichnete die Region dramatische Entwicklungen, dominiert von diplomatischen Wendepunkten, militärischen Drohkulissen und einem potenziellen historischen Abkommen zwischen den USA und dem Iran. Diese Entwicklungen beeinflussen nicht nur die regionale Machtbalance, sondern haben auch globale Auswirkungen. Insgesamt bleibt der Nahe und Mittlere Osten weiterhin ein Pulverfass, wenn es auch in Bezug auf den Iran Lichtblicke gibt.Atomverhandlungen: Hoffnung auf EinigungZentrales Element der aktuellen Dynamik sind die indirekten Atomverhandlungen zwischen den USA und dem Iran, die in Maskat und Rom stattfanden. Die erste Gesprächsrunde am 12. April 2025 in Oman markierte den Beginn eines vorsichtig optimistischen Dialogs. In dieser Phase sprachen beide Seiten von einem „konstruktiven Austausch“. Der iranische Außenminister Abbas Araghchi und Trumps Sondergesandter Steve Witkoff kommunizierten über Vermittler, wobei die Atmosphäre laut Araghchi „ruhig und respektvoll“ war.In der zweiten Gesprächsrunde am 19.- 20. April in Rom wurde eine entscheidende Weiche gestellt: Eine Expertengruppe wurde eingerichtet, um technische Details zur friedlichen Nutzung der iranischen Nukleartechnologie unter Aufsicht der IAEA auszuarbeiten. Die Amerikaner verzichteten auf ihre ursprüngliche Forderung nach kompletter Aufgabe der Urananreicherung, was der iranischen Delegation entgegenkam.Trump, der durch innenpolitischen Druck zu einem außenpolitischen Erfolg drängt, zeigte sich ungewohnt versöhnlich:„Ich will verhindern, dass Iran eine Atombombe hat. Aber ich wünsche mir, dass Iran großartig, wohlhabend und sicher ist.“Solche Aussagen stehen im Kontrast zur früheren aggressiven Rhetorik und zeugen von einer möglichen realpolitischen Wende.Gleichzeitig warnt der Iran: Sollte seine zivile Infrastruktur durch die USA oder Israel angegriffen werden, sehe man sich gezwungen, doch noch Atomwaffen zu entwickeln – ein symbolisches Schachspiel mit hochriskanten Zügen.Mediale und wirtschaftliche SignaleAuch internationale Medien wie CNN, Reuters und The New York Times zeigten sich nach den iranisch-amerikanischen Gesprächen in Rom optimistisch. Analysten betonten die Bedeutung des Dialogs für die Stabilität der Energiepreise. Die Märkte reagierten prompt: Der Ölpreis fiel nach Bekanntwerden der diplomatischen Fortschritte, was das Vertrauen in eine bevorstehende Deeskalation stärkte.Militärische Drohgebärden und strategische AufrüstungTrotz diplomatischer Fortschritte wurde das Umfeld durch massive militärische Aufrüstung getrübt. Die USA verlegten strategische B-2-Bomber nach Diego Garcia und stationierten Flugzeugträger in der Region. Der Iran reagierte mit der Enthüllung seiner „Raketenstädte“ sowie dem Einsatz seines neuen „Sepehr“-Radarsystems, das als Über-den Horizont-Radar bis zu 2000 km weit reicht – inklusive Israels Territorium vollkommen abdeckt.Diese technologischen Fortschritte unterstreichen Irans Fähigkeit zur Abschreckung. Zugleich erkennen US-Geheimdienste an, dass ein Angriff auf den Iran nicht nur militärisch riskant, sondern auch politisch kontraproduktiv wäre, da er einen regionalen Flächenbrand auslösen könnte...hier weiterlesen: https://apolut.net/krisenregion-naher-osten-von-rainer-rupp/ Hosted on Acast. See acast.com/privacy for more information.

RTL - Carte Blanche / Commentaire
Tom Wirion: Wouhi steiert Europa?, 28/02/2025

RTL - Carte Blanche / Commentaire

Play Episode Listen Later Feb 28, 2025


Wirtschaftlech geet et biergof an politesch steet Europa op emol zimmlech eleng do. Et gëllt sech mat den neie Realitéiten auserneen ze setzen an schnell déi richteg Weiche fir Zukunft ze stellen. Dozou eng Carte blanche vum Tom Wirion.

EGGS - The podcast
Eggs 399: Proven Strategies to Build Lasting Loyalty with Aaron Weiche

EGGS - The podcast

Play Episode Listen Later Jan 30, 2025 68:30


Summary In this classic episode of EGGS: The Podcast, co-founder and CEO of Leadferno, Aaron Weiche, shares his entrepreneurial journey, discussing his transition from agency life to the SaaS industry. He emphasizes the importance of text messaging as a tool for customer engagement and conversion, highlighting its effectiveness in modern business communication. Aaron also reflects on the challenges of career pivots, the acquisition of his previous company GatherUp, and the vision behind Leadferno. The conversation delves into the significance of customer communication and how businesses can leverage text messaging to enhance their operations and customer relationships. Takeaways Aaron Weiche is the co-founder and CEO of Leadferno. He transitioned from agency life to SaaS, emphasizing the importance of text messaging. Text messaging has a 98% open rate, making it a powerful tool for conversion. Businesses can handle multiple text conversations simultaneously, improving efficiency. Customer communication is crucial for building trust and relationships. Leadferno integrates with CRMs to streamline business operations. The acquisition of GatherUp provided valuable insights for building Leadferno. Text messaging allows for personalized interactions with customers. A two-week free trial is available for businesses to test Leadferno. Understanding customer needs is key to successful marketing strategies. Chapters 00:00 The Entrepreneurial Journey of Aaron Wyke 12:52 Transitioning from Agency Life to SaaS 20:02 Navigating the Acquisition Process 27:08 Leveraging Text Messaging for Business Success 34:22 The Power of Inbound Communication 39:44 Enhancing Customer Experience through Texting 44:43 Lead Capture and Nurturing Strategies 49:42 Driving Traffic and Engagement 54:41 The Importance of Customer Connection 01:01:20 Navigating Marketing and Communication Strategies Credits: Hosted by Michael Smith and Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM  The Carton: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠⁠⁠ Feature with Zack Chmeis of Straight Method up now!  ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠⁠⁠   The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠⁠

Modern Medicine mit Alessandro Falcone
#29 - Wie das Mikrobiom im Mund die Gesundheit des gesamten Körpers steuert – und wie wir es optimieren können | Dr. Kristin Arp

Modern Medicine mit Alessandro Falcone

Play Episode Listen Later Dec 11, 2024 57:22


#29 - Wie das Mikrobiom im Mund die Gesundheit des gesamten Körpers steuert – und wie wir es optimieren können | Dr. Kristin Arp Deepdive zum Thema orales Mikrobiom / Mundflora mit Dr. Kristin Arp, leidenschaftliche Zahnärztin und Expertin rund um das Thema Mundgesundheit. Wie ist die Mundflora genau aufgebaut? Was passiert, wenn das Mikrobiom im Mund aus den Fugen gerät? Wieso sollte man Mundspülungen lieber vermeiden? Was kann man tun, um sein orales Mikrobiom optimal zu unterstützen? All das und vieles mehr erfährst du in dieser Episode! 00:00:00 Intro 00:01:00 Aufbau des oralen Mikrobioms 00:04:45 Richtige Balance der Mikroorganismen 00:07:00 Einfluss von Erkankungen 00:08:00 “Schädliche” Bakterien 00:09:00 Zahnseide & Zahnfleischbluten 00:11:00 Entzündungen 00:13:00 Alzheimer-Demenz 00:15:00 Darmerkrankungen 00:18:00 Blutzucker/Diabetes 00:20:00 Krebserkrankungen 00:23:00 Tools für gute Mundgesundheit 00:25:00 Die richtige Balance im Mund 00:27:30 Die Rolle der Ernährung 00:29:00 Weiche vs harte Lebensmittel 00:30:30 Kohlenhydrate, Zucker und Brot 00:33:00 Kauen & Speichel 00:34:30 (Xylit)-Kaugummis 00:39:00 Karies & Paradontose 00:40:00 Mundatmung & Trockenheit im Mund 00:42:00 Übergewicht & Schnarchen 00:44:00 Sind Mundspülungen schädlich? 00:46:00 Alkohol vs Chlorhexidin vs ätherische Öle 00:48:00 Mundspülung & Bluthochdruck 00:52:00 Rauchen & Vapen 00:53:30 Chronischer Stress 00:54:30 Schwangerschaft & Menopause 00:56:00 Abschließende Worte Instagram: ⁠⁠⁠⁠https://www.instagram.com/med.alessandro/⁠ Youtube: https://www.youtube.com/channel/UCSusVamtMAp5WTumwU-dRiw Instagram von Dr. Kristin Arp: https://www.instagram.com/doktorarp/ Website: https://zahnarzt-arp.de

1912 - Der SV Meppen Podcast
Weiche für die Rückrunde neu gestellt!

1912 - Der SV Meppen Podcast

Play Episode Listen Later Nov 12, 2024 41:54


Meppen ballert Flensburg aus dem Stadion. Ein extrem starkes Auswärtsspiel meldet nochmal Ambitionen an ganz oben an. Teuer erkauft war es allerdings auch durch den Ausfall von Goalgetter Marek Janssen. Unsere Frauen verlieren ihr Spiel zuhause gegen den 1.FC Nürnberg zeigen aber wieder eine engagierte Leistung gegen einen Favoriten im Umbruchsjahr.

Fränkisch für Anfänger
Das harte und das weiche D (T)

Fränkisch für Anfänger

Play Episode Listen Later Oct 22, 2024 1:02


In Franken gibt es sprachlich kein "T"Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar.

Regionaljournal Zentralschweiz
Neues Luzerner Theater: Jetzt sollen die Pläne konkreter werden

Regionaljournal Zentralschweiz

Play Episode Listen Later Oct 14, 2024 5:11


Die Luzerner Stadtregierung macht sich an die Feinplanung des neuen Theaterbaus an der Reuss. Sie legt dem Parlament einen Projektierungskredit vor. Wahrscheinlich wird auch die Luzerner Bevölkerung mitreden können. Eine entscheidende Weiche für das gesamte Projekt. Weiter in der Sendung: * 40 Jahre Journalismus- und Kommunikationsausbildung in Luzern: Das MAZ feiert einen runden Geburtstag. * Die Handballerinnen der Spono Eagles sind im Europacup gegen Griechenland ausgeschieden.

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business
Optimize Your Online Forms for More Leads with Aaron Weiche

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business

Play Episode Listen Later Sep 18, 2024 42:02


In this episode we're diving deep into a topic that can make or break your business: how you handle leads after they fill out your contact forms. My guest, Aaron Weiche, CEO of LeadFerno, has done some eye-opening research on this very subject. Spoiler: Most of us are doing it wrong. Aaron's here to share his insights on boosting response rates and conversions with a few simple tweaks. If you think your leads are slipping through the cracks, stick around. This episode might just change the way you think about follow-ups forever. https://www.theagentsofchange.com/552 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

HVB Markt-Briefing
HVB Markt-Briefing: Weiche Landung: Wie sicher kommt sie in USA? + Zinssenkungskurs: Wie stark senken Fed und EZB?

HVB Markt-Briefing

Play Episode Listen Later Sep 9, 2024 25:07


- Sommerpause: Was war das Highlight? - Wie ist das „große Bild“ der US-Wirtschaft? - Kommt die US-Zinssenkung zu spät? - Was plant die EZB bei den Zinsen? - Frachtkosten: Ein Inflationstreiber? - Deutschland: Wo steht die Konjunktur? - Was ist das heißeste Thema des Herbsts?

Fazit - Kultur vom Tage - Deutschlandfunk Kultur
Mark Bradford in den Rieckhallen Berlin: Raue Realität und weiche Abstraktion

Fazit - Kultur vom Tage - Deutschlandfunk Kultur

Play Episode Listen Later Sep 6, 2024 5:56


Reber, Simone www.deutschlandfunkkultur.de, Fazit

Einstein
Unfall im Gotthard Basistunnel: Wie wird die Bahn sicherer? WH vom 14.12.23

Einstein

Play Episode Listen Later Aug 22, 2024 35:00


Ein gebrochenes Rad – und die Gotthard-Bahnstrecke wird für ein Jahr zum Engpass: Die Weströhre des Basistunnels wurde im August durch einen entgleisten Güterzug schwer beschädigt. «Einstein» zeigt, wie der Tunnel repariert wird, und fragt nach, wie ein solcher Unfall künftig verhindert werden kann. Nur sieben Jahre nach seiner Eröffnung ist der Gotthard-Basistunnel wieder eine grosse Baustelle. Vor allem in der Multifunktionsstelle Faido TI hat der verunfallte Güterzug grosse Schäden angerichtet. Offene Fragen zum Unfall Am 10. August 2023 fuhr der Zug um die Mittagszeit in den Tunnel ein. Rund zehn Kilometer im Tunnel bricht bei einem Güterwagen ein Stück vom Rad weg. Weitere Teile lösen sich, die Radachse hängt schräg unter dem Wagen und beschädigt die Fahrbahn. Auf der Weiche der Multifunktionsstelle wird der Zug auseinandergerissen. Der hintere Teil des Zugs prallt mit voller Wucht ins Spurwechseltor zur Oströhre. Klar ist nach den bisherigen Untersuchungen: Der Radbruch ist der Auslöser. Doch welche Rolle spielte die Weiche, auf der der Zug auseinandergerissen wurde? Reparatur langwierig und teuer Allein die Räumung der Unfallstelle hat mehrere Wochen gedauert. Seither wird im Tunnel wieder gebaut, in drei Schichten. «Einstein» zeigt, wieso die Reparatur so aufwendig und langwierig ist. Eine grosse Herausforderung ist auch die Koordination der Bauarbeiten mit den Unterhaltsarbeiten, die gleichzeitig nötig sind. Sicherheit im Güterverkehr Es ist im Güterverkehr nicht das erste Mal, dass ein Radbruch und eine Entgleisung zu einem fatalen Unfall führt. Dass etwas nicht stimmt, bemerkt der Lokführer in solchen Fällen erst, wenn es bereits zu spät ist. Sicherheitsexpertinnen und -experten fordern schon länger, dass die Güterwagen mit Entgleisungsdetektoren ausgestattet werden sollen. Zur Diskussion stehen auch zusätzliche Zugkontrolleinrichtungen, um Entgleisungen vor neuralgischen Stellen zu detektieren.

Einstein HD
Unfall im Gotthard Basistunnel: Wie wird die Bahn sicherer? WH vom 14.12.23

Einstein HD

Play Episode Listen Later Aug 22, 2024 35:00


Ein gebrochenes Rad – und die Gotthard-Bahnstrecke wird für ein Jahr zum Engpass: Die Weströhre des Basistunnels wurde im August durch einen entgleisten Güterzug schwer beschädigt. «Einstein» zeigt, wie der Tunnel repariert wird, und fragt nach, wie ein solcher Unfall künftig verhindert werden kann. Nur sieben Jahre nach seiner Eröffnung ist der Gotthard-Basistunnel wieder eine grosse Baustelle. Vor allem in der Multifunktionsstelle Faido TI hat der verunfallte Güterzug grosse Schäden angerichtet. Offene Fragen zum Unfall Am 10. August 2023 fuhr der Zug um die Mittagszeit in den Tunnel ein. Rund zehn Kilometer im Tunnel bricht bei einem Güterwagen ein Stück vom Rad weg. Weitere Teile lösen sich, die Radachse hängt schräg unter dem Wagen und beschädigt die Fahrbahn. Auf der Weiche der Multifunktionsstelle wird der Zug auseinandergerissen. Der hintere Teil des Zugs prallt mit voller Wucht ins Spurwechseltor zur Oströhre. Klar ist nach den bisherigen Untersuchungen: Der Radbruch ist der Auslöser. Doch welche Rolle spielte die Weiche, auf der der Zug auseinandergerissen wurde? Reparatur langwierig und teuer Allein die Räumung der Unfallstelle hat mehrere Wochen gedauert. Seither wird im Tunnel wieder gebaut, in drei Schichten. «Einstein» zeigt, wieso die Reparatur so aufwendig und langwierig ist. Eine grosse Herausforderung ist auch die Koordination der Bauarbeiten mit den Unterhaltsarbeiten, die gleichzeitig nötig sind. Sicherheit im Güterverkehr Es ist im Güterverkehr nicht das erste Mal, dass ein Radbruch und eine Entgleisung zu einem fatalen Unfall führt. Dass etwas nicht stimmt, bemerkt der Lokführer in solchen Fällen erst, wenn es bereits zu spät ist. Sicherheitsexpertinnen und -experten fordern schon länger, dass die Güterwagen mit Entgleisungsdetektoren ausgestattet werden sollen. Zur Diskussion stehen auch zusätzliche Zugkontrolleinrichtungen, um Entgleisungen vor neuralgischen Stellen zu detektieren.

RealiTea Time
Weiche Schale, harter Kern... | AYTO Reality Stars in Love Staffel 4 | Folgen 5 & 6

RealiTea Time

Play Episode Listen Later Aug 13, 2024 82:40


Spieglein, Spieglein an der Wand, zeige mir den besten SINGLE-Mann! In der neuen Doppelfolge AYTO RSIL scheint das nämlich gar nicht so einfach zu sein: einer wird nur noch unangenehmer, ein anderer erlebt den unkontrollierten Sommer seines Lebens und dann wäre da noch Nikola, der SINGLE (!!!) ist * Hypnose-Blick aktiviert *. Vielleicht dann doch eher im klar abzugrenzenden Bachelor-Universum Ausschau halten? Wenn da nicht die ein oder andere Vorgeschichte wäre. Aber wie sagt Bad Boy Lars so schön… Weiche Schale, harter Kern. It's RealiTea Time!

1912 - Der SV Meppen Podcast
Weiche Faktoren

1912 - Der SV Meppen Podcast

Play Episode Listen Later Jul 30, 2024 45:45


Endlich wieder (richtiger) Fußball, endlich wieder SV Meppen :) Ein Saisonstart mit Licht und Schatten. Probleme mit der Raumaufteilung aber trotz kleinerer Wackler ein stabilerer Auftakt als z.B. vor einem Jahr gerade Offensiv nur ohne das nötige Glück. Eine Leistung auf der man Aufbauen kann am besten jetzt am Freitag in Emden :)

Kinderhörspiel - Das Detektivbüro Frederick (Der Kinder-Podcast mit Geschichten für Kinder)

Das große Fußballspiel zwischen dem FC Flatulenz und dem 1. FC Blähwind steht an. Mario und Frederick wollen das Spiel im Park ansehen, aber dann muss plötzlich ein Fall gelöst werden. Was ist passiert? Hier kannst den Detektivbüro Frederick-Trinkbecher kaufen:https://www.detektivbuerofrederick.de/product-page/der-das-detektivb%C3%BCro-frederick-trinkbecherFrederick freut sich SEHR über deine Spende:https://www.paypal.com/paypalme/dbfrederickFolge uns auf Instagram für noch mehr Quatsch:https://www.instagram.com/detektivbuerofrederickUnterstütze uns gerne durch deinen Einkauf:Eine Videobotschaft von Frederick kaufen:https://www.detektivbuerofrederick.de/product-page/eine-videobotschaft-von-frederickDen Detektivbüro Frederick-Trinkbecher kaufen:https://www.detektivbuerofrederick.de/product-page/der-das-detektivb%C3%BCro-frederick-trinkbecherDie Detektivbüro Frederick-Tasse kaufen:https://www.detektivbuerofrederick.de/product-page/die-das-detektivb%C3%BCro-frederick-tasseHier bekommst du T-Shirt und Kapuzenpulli:https://shop.spreadshirt.de/detektivbuerofrederick/allAnfragen für Kooperationen bitte an:E-Mail: detektivbuerofrederick@gmail.comQuiz, Malvorlagen und mehr findest du hier:https://www.detektivbuerofrederick.de

Ginlos
Folge 90 - Schön weiche Challenge(r)s

Ginlos

Play Episode Listen Later Jun 30, 2024 78:04


Über zwei Monate seit der letzten Folge - bei dem krassen Output kann der Spotify Exclusive-Deal nicht mehr weit sein! Da wir uns während dieser gesamten Zeit auch wirklich nicht gesehen haben (denn das hier ist eine medienbranchentypisch rein geschäftliche „Freundschaft“, klar) gibt es natürlich viel Redebedarf. Zum Beispiel über Philipp Müller (Kreditrakete) und seine Grillstation. Dann gab es wieder eine Fotografie-Challenge auszuwerten. Und im Kino waren wir auch. Geil, Kino! Geht mal mehr ins Kino! Selbstverständlich aber erst nach dem Hören dieser Folge. Viel Spaß!

Audiostretto 59/4/24

Wer mit der Bahn unterwegs ist, kann nur dorthin gelangen, wohin auch die Schienen verlegt wurden. Es ist vogegeben, welche Gebiete erschlossen sind und ans Ziel kann in der Regel kein beliebiger Weg gewählt werden. Dies führt mitunter zu Umwegen. Gut ist es da, wenn mittels Weichen von einer Verbindung auf eine andere gewechselt werden und so der Weg gezielter gefunden werden kann. Eine Weiche ist also ein entscheidener Ort des Weges - hier wird die Richtung massgeblich entschieden wie es weitergehen soll und im Vergleich zu einem Auto ist ein „bitte Wenden“, wie es das Navigationssystem ankündigt, nicht einfach möglich. Alles entscheidend ist aber, dass die Weiche korrekt eingestellt ist - sonst fährt man zwar über die Weiche aber dennoch in eine falsche Richtung. Das Stellsignal gibt dabei die aktuelle Einstellung an. Entsprechen Deine inneren Einstellungen auch Deiner geplanten Lebensreise oder müssten vielleicht ein paar Gedankenweichen neu gestellt werden? Ich wünsche Dir einen aussergewöhnlichen Tag! --- Send in a voice message: https://podcasters.spotify.com/pod/show/audiostretto/message

MWH Podcasts
Erwaehle das bessere Teil!

MWH Podcasts

Play Episode Listen Later Jun 6, 2024


Unter das Thema möchte ich diese Sendung stellen. Mit einem Beispiel will ich das untermauern. Was ich jetzt sage, ist nicht aus der Luft gegriffen, sondern hat sich wirklich zugetragen. Vor Jahren war die Eisenbahn noch nicht so modernisiert, wie das heute der Fall ist. So berichtet man, dass in Amerika ein Weichensteller der Bahn ein Notruftelegramm von seiner Dienststelle erhielt, die kommende Lokomotive in den Fluss laufen zu lassen. Das bedeutete, die Weiche in Richtung Prellbock zu stellen. Das konnte der Mann nicht begreifen und telegrafierte sofort zurück, was das solle. Die Rückantwort: Sofort handeln! Er rannte zur Weiche und stellte sie in Richtung Prellbock.

MWH Podcasts
Die richtige Weichenstellung

MWH Podcasts

Play Episode Listen Later May 28, 2024


Vielleicht standen wir schon einmal auf einer Brücke, unter der einige Eisenbahnschienen verliefen. Es kann sein, dass da sogar eine Weiche war, die in eine ganz andere Richtung führte. Automatisch denkt man nach. Ja wohin führt eigentlich diese Verbindung oder wann muss diese Weiche gestellt werden?

Adventures in Local Marketing
Aaron Weiche on Developing a Conversion Mindset

Adventures in Local Marketing

Play Episode Listen Later May 14, 2024 43:19


In this episode, Claire chats to Leadferno's Aaron Weiche about how adopting a conversion-focused mindset can benefit agencies and their clients alike.Listen to learn:Why businesses often struggle to identify conversion eventsThe importance of making a business easy to work withWhy agencies should prioritize reporting on leads and conversionsThe role testing plays in optimizing conversion funnelsWhat to look out for in Google Business Profile's conversion pointsHow authentic media and social proof can skyrocket conversionsAaron's five quick tips for improving conversionsResourcesFollowing Aaron on LinkedIn: https://www.linkedin.com/in/aaronweiche/Follow Aaron on X: https://twitter.com/AaronWeicheCheck out the Leadferno blog: https://leadferno.com/blogThe Leadferno podcast, Conversion Cast: https://leadferno.com/conversioncast

IQ - Wissenschaft und Forschung
Weiche Mondlandung - Warum ist sie so schwierig?

IQ - Wissenschaft und Forschung

Play Episode Listen Later Jan 24, 2024 12:34


Viele Missionen zum Mond scheitern. Dabei ist Der Mond ist aktuell ein begehrtes Reiseziel. Warum ist eine "weiche Landung" so schwierig? Die Herausforderungen bei diesen Flügen sind ganz unterschiedlich: Will man den Mond nur gemütlich umkreisen - oder besser gleich landen? Gerät diese Landung dann eher hart? - oder kontrolliert weich? Nur mit einer Sonde oder auch mit Menschen an Bord? - Warum der Aufbruch zum Mond voller Tücken steckt, das zeigen wir in unserer heutigen Podcast Folge.

Regionaljournal Basel Baselland
Pendler stranden wegen Komplikationen im Hauensteintunnel

Regionaljournal Basel Baselland

Play Episode Listen Later Jan 12, 2024 6:06


Wegen einer kaputten Weiche im Hauensteintunnel fielen am Freitagmorgen etliche Züge aus. Mehrere tausend Pendlerinnen und Pendler verpassten ihre Verbindungen und mussten auf Ersatzbusse ausweichen. Grund für den Unterbruch war ein defektes Kabel. Ausserdem: * Gewerbeverband unterstützt Conradin Cramer (LDP) und Luca Urgese (FDP) im Wahlkampf um den Sitz in der Basler Regierung * Basler Kulturkommission fordert mehr Geld für die Fondation Beyeler

Marketing Smarts
Quick Hits: The Value of Text Message Marketing with Aaron Weiche, Leadferno

Marketing Smarts

Play Episode Listen Later Jan 11, 2024 17:17


Are you using text message marketing for your business? It's a communication channel that traditionally has been kept to personal chatting between friends and family. But, there's a whole world of possibilities when you think about text messaging from a business sense. In this Quick Hit, we welcomed on Aaron Weiche, the Co-Founder and CEO of Leadferno, who's helping to create delightful conversations at speed for businesses using messaging to close more leads faster. Catch the full episode here.

Forschung Aktuell - Deutschlandfunk
Weiche Entdecker: neuartige Roboter für Erkundungen

Forschung Aktuell - Deutschlandfunk

Play Episode Listen Later Jan 9, 2024 4:39


Grotelüschen, Frankwww.deutschlandfunk.de, Forschung aktuell

Lawyer Mastermind Podcast
Transform Your Law Firm's Client Acquisition and Conversion with Aaron Weiche of LeadFerno

Lawyer Mastermind Podcast

Play Episode Listen Later Dec 28, 2023 34:34


Welcome to today's episode of our podcast, where we delve into the art of mastering lead generation and conversion, specifically for law firms. In this episode, Casey is joined by Aaron Weiche, the brain behind LeadFerno, a tool revolutionizing how businesses connect with their clients.Aaron Weiche is the co-founder and CEO of Leadferno, a conversion platform for businesses to close more leads faster with text messaging. He is an entrepreneur, founding and leading multiple software companies and digital marketing agencies over the past 25 years.Prior to Leadferno, he was CEO of GatherUp, growing it to serving over 25,000 businesses and appearing in the INC 5000 and an acquisition in 2019. Aaron speaks internationally on digital marketing, customer experience, conversion, and messaging.

Einstein
Unfall im Gotthard Basistunnel: Wie wird die Bahn sicherer?

Einstein

Play Episode Listen Later Dec 14, 2023 35:31


Ein gebrochenes Rad macht den Gotthard für ein Jahr wieder zum Engpass: Die Weströhre des Basistunnels wurde durch einen entgleisten Güterzug erheblich beschädigt. «Einstein» zeigt, wie der Tunnel repariert wird und fragt nach, wie ein solcher Unfall künftig verhindert werden kann. Nur sieben Jahre nach seiner Eröffnung ist der Gotthard-Basistunnel wieder eine grosse Baustelle. Vor allem in der Multifunktionsstelle Faido hat der verunfallte Güterzug grosse Schäden angerichtet. Offene Fragen zum Unfall Am 10. August 2023 fährt der Zug um die Mittagszeit in den Tunnel ein. Nach rund zehn Kilometern bricht bei einem Güterwagen ein Stück vom Rad weg. Weitere Teile lösen sich, die Radachse hängt schräg unter dem Wagen und beschädigt die Fahrbahn. Auf der Weiche der Multifunktionsstelle wird der Zug auseinandergerissen. Der hintere Teil des Zugs prallt mit voller Wucht ins Spurwechseltor zur Oströhre. Klar ist nach den bisherigen Untersuchungen: Der Radbruch ist der Auslöser. Doch welche Rolle spielte die Weiche, auf der der Zug auseinandergerissen wurde? Reparatur langwierig und teuer Alleine die Räumung der Unfallstelle dauerte mehrere Wochen. Seither wird im Tunnel wieder gebaut, in drei Schichten. «Einstein» zeigt, wieso die Reparatur so aufwändig und langwierig ist. Eine grosse Herausforderung ist auch die Koordination der Bauarbeiten mit den gleichzeitig erforderlichen Unterhaltsarbeiten. Sicherheit im Güterverkehr Es ist im Güterverkehr nicht das erste Mal, dass ein Radbruch und eine Entgleisung zu einem fatalen Unfall führen. Dass etwas nicht stimmt, bemerkt der Lokführer in solchen Fällen erst, wenn es bereits zu spät ist. Sicherheitsexperten fordern schon länger, dass die Güterwagen mit Entgleisungsdetektoren ausgestattet werden. Zur Diskussion stehen auch zusätzliche Zugkontrolleinrichtungen, um Entgleisungen vor neuralgischen Stellen zu detektieren.

Wall Street mit Markus Koch
Weniger Inflation und weiche Wirtschaftslandung | Tech startet durch

Wall Street mit Markus Koch

Play Episode Listen Later Nov 14, 2023 22:22


► Zur Opening Bell+: https://bit.ly/360kochpc * Ein Podcast - featured by Handelsblatt. Helfen Sie uns, unsere Podcasts weiter zu verbessern. Ihre Meinung ist uns wichtig: www.handelsblatt.com/zufriedenheit Die Verbraucherpreise lagen im Oktober auf breiter Front unter den Zielen. Die Gesamt- und Kernrate lagen im Vergleich zum Vorjahr bei 3,2% und 4%. Die Erwartungen der Wall Street lagen bei 3,3% und 4,1%. Im Vergleich zum Vormonat lagen die Gesamt- und Kernrate bei 0% und 0,2%. Erwartet wurde ein Anstieg von 0,1% und 0,3%. Sinkende Benzinpreise, und Preise für Flugreisen, genauso wie ein Rücklauf der wichtigen Mietpreis-Komponente zeigen, dass der Trend zu einer niedrigeren Inflation in Takt bleibt. Vorbörslich führen die Mega-Tech-Aktien die Gewinnerlisten an, darunter Tesla, NVIDIA und Amazon. Die Aktien von Home Depot profitieren von den Quartalszahlen, mit deutlichen Verlusten bei den Aktien von Fisker. Abonniere den Podcast, um keine Folge zu verpassen! __________________________________________________ ► Zur Opening Bell+: https://bit.ly/360kochpc * ► https://www.instagram.com/kochwallstreet/ ► https://www.facebook.com/markus.koch.newyork ► https://www.youtube.com/user/kochntv ► https://www.markuskoch.de/ *Werbung

Leuchtfeuer - Podcast für Spiritualität, Liebe und Bestimmung
Der weiche Atem für Verbundenheit und Heilung

Leuchtfeuer - Podcast für Spiritualität, Liebe und Bestimmung

Play Episode Listen Later Oct 10, 2023 35:24


Der weiche Atem bietet uns die Möglichkeit aus dem stressigen inneren Festhalten auszusteigen und in den Fluss des Lebens einzutauchen. In meinem Podcast teile ich mit euch, wie ich entdeckt habe, dass mir der Atem dabei hilft, die göttliche Liebe anzunehmen, mich auf die natürliche Entwicklungsdynamik in meinem Leben einzuladen und neue Inspiration zu erhalten. In meinem Podcast lade ich dich dazu ein, die heilsame Kraft des weichen Atems kennenzulernen. Oft fließt schon alleine beim Sprechen darüber die heilsame Qualität in den Raum herein. Du darfst eine sprudelnde Quelle in deinem Inneren entdecken. P.S. Am Samstag, den 14. Oktober findet in der Oase, meiner Coaching-Community, ein Einsteigerkurs zum Weichen Atmen statt. (Via Zoom). Du bist eingeladen, live dabei zu sein oder dir nachträglich die Aufnahmen anzuhören.

Leben - jetzt und hier
#62 Erfolg ist Definitionssache - weißt du schon, ob oder wann du erfolgreich bist?

Leben - jetzt und hier

Play Episode Listen Later Aug 28, 2023 27:56


Was ist Erfolg? Wann ist man erfolgreich? Die allgemeingültige Definition ist: Die Verwirklichung oder das Erreichen eines Ziels. Okay, aber welches Ziel? Für jeden kann das ja auch anders aussehen - du hast einzigartige Erfahrungen, Werte und Ressourcen, die deine Sichtweise und Prioritäten prägen, genau wie jeder andere auch. Ich will dir in dieser Folge ein paar hilfreiche Fragen und Anregungen mitgeben, die dich herausfordern werden, Erfolg ganz persönlich zu definieren und dann deine Prioritäten, dein Wertesystem und deine Entscheidungen entsprechend unter die Lupe zu nehmen. Bist du bereit? „Erfolg bedeutet, dass die Menschen, die mir am nächsten stehen, mich am meisten lieben und respektieren.“ John Maxwell „Erfolgreiche Menschen tun konsequent, was andere nur gelegentlich tun. Erfolgreiche Menschen fangen an, die richtigen Gewohnheiten zu pflegen und halten sie aufrecht.“ Craig Groeschel „Brich die großen Ziele in kleine Etappenziele auf, damit du gleich Erfolgserlebnisse hast und motiviert weiter machst.“ ______ Josua 1,7-9 NLB 7 Sei stark und mutig. Gehorche gewissenhaft den Gesetzen, die dir mein Diener Mose gab. Weiche nicht von ihnen ab, damit du Erfolg hast, wohin du auch gehst. 8 Die Worte des Gesetzes sollen immer in deinem Mund sein. Denke Tag und Nacht über das Gesetz nach, damit du allem, was darin geschrieben steht, Folge leisten kannst, denn nur dann wirst du erfolgreich sein [Dann wird dir alles gelingen, was du dir vornimmst. HFA]. 9 Ich sage dir: Sei stark und mutig! Hab keine Angst und verzweifle nicht. Denn ich, der Herr, dein Gott, bin bei dir, wohin du auch gehst.« Psalm 1:1-3 HFA Glücklich ist, wer nicht dem Rat gottloser Menschen folgt, wer nicht mit Sündern auf einer Seite steht, wer nicht mit solchen Leuten zusammensitzt, die über alles Heilige herziehen, sondern wer Freude hat am Gesetz des Herrn und darüber nachdenkt – Tag und Nacht. Er ist wie ein Baum, der nah am Wasser gepflanzt ist, der Frucht trägt Jahr für Jahr und dessen Blätter nie verwelken. Was er sich vornimmt, das gelingt. Sprüche 16,3 HFA Vertraue dem HERRN deine Pläne an, er wird dir Gelingen schenken. ______ Folge #61 mit Alina https://open.spotify.com/episode/3fIR0C8Tjf5UNsmKjhu4Ws?si=8b06c922e6b4430f Folge #23 Was ist dir WERT-voll? https://open.spotify.com/episode/1fwiUodH2T0VoHA7QAZU90?si=3a2193037cff4dc6 Folge #50 mit Clarissa über Werte https://open.spotify.com/episode/5K8vrbEoiRGLMBAxvCjecG?si=da46099cf52044a3 ______ Blogs zum Thema Erfolg https://www.johnmaxwell.com/blog/what-i-believe-about-success/ https://www.johnmaxwell.com/blog/how-do-you-define-success/ DEFINIERE Erfolg BESTIMME deine Prioritäten ENTSCHEIDE dich für deine Philosophie ENTWICKELE deine Problemlösungsstrategie --- Send in a voice message: https://podcasters.spotify.com/pod/show/lebenjetztundhier/message

Weibers
Alte weiche Männer

Weibers

Play Episode Listen Later Aug 6, 2023 52:27


Eine Nachricht aus der Vergangenheit, wirft auf einmal ein völlig neues Licht auf eine verflossene Beziehung. Ist ein großer Altersunterschied normal, oder klingeln hier die Daddy Issues- Glocken? Was ist wirklich dran an den Vorurteilen und gibt es vielleicht sogar etwas, das man von erfahreneren Partnern (nicht) lernen kann? Heute bei Weibers. Du möchtest mehr über unsere Werbepartner erfahren? Hier findest du alle Infos & Rabatte: https://linktr.ee/Weibers

Commercial Real Estate Pro Network
The Value of Texting for Business Communication with Aaron Weiche - CRE PN #401

Commercial Real Estate Pro Network

Play Episode Listen Later Apr 13, 2023 45:54


Today, my guest is Aaron Weiche.  Aaron is the co founder and CEO of LeadFerno. A text messaging platform for businesses to close more leads faster. Aaron is an entrepreneur, founding and leading multiple companies and digital marketing agencies over the past 20 years. And in just a minute, we're going to speak with Aaron about lead generation marketing via text message.

Commercial Real Estate Pro Network
BIGGEST RISK with Aaron Weiche

Commercial Real Estate Pro Network

Play Episode Listen Later Apr 11, 2023 1:40


J Darrin Gross I'd like to ask you Aaron Weiche, what is the Biggest Risk?   Aaron Weiche So here's the first thing that comes to mind to me. And that is not being connected to your customer. So to me, in all kinds of aspects I've talked and written about this recently, with so many people looking inside of so many industries, with a downturn slowdown, whatever that might look like. Those are the kinds of times where you need to be more connected than ever to your to your customer, so that they understand the value you still bring. As you change and adapt how you might deliver, or price or what's going on in the market, things like that. You need to have that personal connection with them. If you haven't been keeping in touch with your customers, if you're not staying top of mind, if you're not solidifying the resource you are and how your expertise helps them out no matter what the market looks like timing opportunity, any of those things like it's just slowly eroding the chance away of once that opportunity might surface for them because too much distance has built up. So I'm just a massive proponent in running your business where you really know and understand your customers and you're finding the right touch points that enrich their relationship with you keep keep you in contact and keep you connected with them. So that you're always just a text or a phone call away from what their need is. And they really feel like you you're a valuable resource in a relationship and a connection sense instead of just a transactional sense.  

The EMJ SEO Podcast
Aaron Weiche: Converting Web Visitors Through SMS Text

The EMJ SEO Podcast

Play Episode Listen Later Mar 22, 2023 42:16 Transcription Available


See the episode resources in the show notes on:https://emjpodcast.com/aaron-weiche-converting-web-visitors-through-sms-textCheck out more episodes of our SEO Podcast.

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business
SMS Marketing: Understanding Consumers Preferred Channel - Aaron Weiche

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business

Play Episode Listen Later Jan 18, 2023 25:05


If you're not allowing customers to communicate with you via SMS, you're losing out on potential business. Here's how to get started. https://www.theagentsofchange.com/470

The Sprinkler Nerd Show
#098 - Leadferno.com CEO Aaron Weiche - Closing Leads Faster with Text Messaging

The Sprinkler Nerd Show

Play Episode Listen Later Dec 23, 2022 39:49


In this episode, Andy has a discussion with Aaron Weiche, the CEO of Leadferno.com. FREE Demo Here >>>> www.sprinklersupplystore.com/leadferno Aaron: What we found is text is so much easier for both the consumer and the business for a number of reasons. So that's really where things start, is you're on a website and you see that you can just ask a question, you know, gather more information, find out if they can help you by starting a text conversation. And now you have that conversation in the app. You likely use the most on your phone and the way you communicate with a majority of your contacts in your. INTRO: If you are an irrigation professional, old or new who designs, installs or maintains high-end residential, commercial or municipal properties, and you want to use technology to improve your business, to get a leg up on your competition, even if you're an old school irrigator from the days of hydraulic systems, this show is for you. Conversation: Welcome back to another episode of the Sprinkler Nerd Show. I'm delighted to have our guest today, Aaron Waki, the c e O of Lead. Ferno Lead Ferno helps businesses to convert website traffic into leads with a web-to-text widget for two-way s m s messaging, Facebook messaging, and Google business messages all in one shared inbox. Their goal is to help you close more leads faster. Aaron is an entrepreneur with 20 years of experience, funding and leading multiple software companies in digital marketing agencies. Prior to lead Ferno, he was the c e O of gather up scaling it to serve over 25,000 businesses. In appearing in the Inc 5,000 list, Aaron led gather up to its acquisition in 2019. He speaks internationally on digital marketing, customer experience, conversions, and messaging. Before I officially welcome Aaron to the show, I want you to know that this chat with Aaron is not sponsored. Endorsed. It's not a sales pitch. It is like literally me just expressing my own curiosity to learn more about SMS technology, how it can help service contractors, as well as an opportunity to get inside the mind of a technology ceo. So with that, Aaron, welcome to the Sprinkler Nerd Show. Andy, thanks so much for having me. And maybe by the time this is all over, you'll say, I endorse this, I promote this. It's wonderful. Right? That that's my goal today. Win you over . Perfect. Okay. I like the spin on that. Excellent. . So I think where I'd like to start, because. it's not as if you and I have known each other for years and years and years. I'd like to start at the beginning and have you give us a little bit of a background on both lead Ferno and s m s messaging as a, as a technology. Yeah. Uh, let's see. To summarize my longer form history, I am just a curious, creative person and luckily in the world, this whole internet thing came along, uh, and across my peripheral in the late nineties. And, uh, Building websites became something that I was very interested in. And if it wasn't for that, I don't know, maybe I'd be in, uh, woodworking or construction or something else where I could create and build. But instead, pixels and code, uh, became my way to build things. Um, so started a few different digital marketing agencies, building websites and SEO campaigns, and then social media. And then got specifically into software, just seeing how much software can help businesses automate things, grow, simplify, be more efficient. And that really intrigued me. And Lead Ferno itself was kind of a culmination of this history in all of these things. Um, one, I, when I was building all kinds of websites, I really sought a solution to. Transferring you from being a lurker on the website to a lead to that business as easy as possible. Um, we spend so much time, effort, money, all these things driving people to this website we have, but it's really not doing its job unless it turns them into someone that we know and can answer questions for and get into our sales process. Uh, so that was one big part of it. Then my previous company gather up was focused on customer feedback and online. And I just saw in mass from millions of pieces of customer feedback and reviews how important communication was for people in having a great or a poor experience. Uh, and then lastly, it was just kind of seeing as a, I've been in this for so long, just seeing the wave of how people were moving. From texting, being only a personal channel to being a do everything channel because it is easy. It's how we like to communicate, it's where all our personal communication is shifted towards. So this natural migration of, well, I want my interactions with businesses to be easier and convenient and have more control as well. So the culmination of all those things led to, uh, lead Ferno with the, you know, the simple precipice of. , are you easy to work with? And how do you be an easy business to work with? And that's what we've tried to build our solution around. Yeah, that's awesome. I'm excited because I actually, on my personal cell phone voicemail message, I don't know exact, can't remember exactly what I say, but I say something like, for a faster response, please text me your number or your message to this same cell phone number. And I would say that probably half the people.  that I don't know right, that are calling me the first time will text me. And it's just much easier to do that. And then I also just don't really all the time listen to messages on my phone because we're, we're communicating in a text world. So, um, yeah, I'm excited to learn about text messaging and how it can help service contractors. So let me ask you this. Does the, where does this start? What does a user do? How do they roll it? You know, deploy it. Yeah. So our primary focus is conversion, right? The, that same thing I talked about, turning a lurker into a lead. So in, in being that it, it's kind of funny, a lot of people would describe our solution as a bus business text messaging app, and they wouldn't be wrong. But primarily we're a conversion app, and what we found is, Text messaging is one of the easiest way to convert by starting these conversations because it's the lowest barrier to entry. So the tool we put forth for a business is. Buttons on their website that basically advertise that, Hey, if you have a question, you can text us. It's just that simple. So for most of us, we're used to seeing these types of icons or buttons regarding live chat located in the bottom, bottom right corner of a website. But what we found is text is so much easier for both the consumer and the business for a number of reasons. So that's really where things start, is you're on a website and you see that you can just ask a question. Um, you know, gather more information, find out if they can help you by starting a text conversation. And now you have that conversation in the app you likely use the most on your phone and the way you communicate with a majority of your contacts in your life. Yeah, so that's, that's where our main focus, um, Is on there. And that's how the majority of conversations get started. We're inbound, we're not s m s marketing. We're not a blast tool that's sending out hundreds of messages to people and hoping just a, a few want to take us up on our offer deal sale. So very, very different, uh, one to many versus a one-to-one, which is what we are. Yeah, it's so true what you said about the live chat. I'm just thinking through my own lens. I don't typically use live chat anymore because what happens is the experience you either get, you know, a bot that just points you to a support page when you really wanted a a person, or you get into a queue and you're like, I don't, I don't really want to sit here in front of my computer waiting for the chat to come. It would be much better. Like you said, if it just came on my phone so I could shut my computer down, walk away, knowing that I'll just get the response on my phone through the app that I use every day. It's so interesting when. You talk to business owners and they want a real-time solution, right? They understand the need to move customers faster into a communication cycle and touch base with them. And because live chat has been around longer, and we're also subject to it in our personal lives as consumers all the time. . That's where a lot of business owners gravitate to. Like, oh, here's a easy solution, or we should offer this chat, or whatever else. What they fail to forget is how they probably feel about every chat situation and experience that they have, which you just described. Some of them, you open it in a browser and they say, Hey, you're in queue. You're gonna, you know, Be this long, and so you jump to another tab and start doing things. 20 minutes later you remembered, you started a chat, you go back, the chat agent came. Yeah, they came, they left. You didn't actually get any help. The chat bots, which you know,  people are just so promised and we think, oh, great work being done for me. That sounds fantastic. What, what ends up happening is, you know, it is just kind of glorified website navigation and it's just pointing you to content that exists somewhere that you may or may not have found on your own or are having trouble finding, and maybe it does answer. Um, but at the end of the day, most people are using these kind of tools because what they really want is help from a human. . So when you compare that to web, to text, um, you get a number of different things that happen. One, it's completely portable. So if I start a conversation with a business as a consumer, I can now go to a meeting. I can go to lunch, I can pick my kids up. I am not held hostage to that tab. I'm gonna get a push notification from my texting app when they respond to me. So, , I have complete mobility. Number two, I'm not figuring out how to learn a different piece of software or where their send button is or everything else. I'm communicating again through the app that I know the best, uh, that I'm talking to my friends, family, coworkers, and hobbies and interests with, um, in a text messaging, uh, app that's there. And for the business. One of the big things that I found really interesting, we actually did a survey on. What consumers have for expected reply times and with live. That literally gonna be my next question is what is, yeah. What does the business have to do in order to meet the expectation of the customer? Yeah, so with live chat, it's steep. Over 50% of our survey of 2000 consumers said within minutes is the expectation of a reply. So now you just have seconds right to reply and meet that customer's expectation with texting a business. over 50% set a same day reply. That was the number one time range. So you're granting your staff, which as a small business, no one's like, oh, we got so many people sitting around. What are we gonna have them do? Oh, let's all have them answer live chats. Like that's, that's not happening. So now you've just granted yourself so much more time. Uh, for that user to be pleased or even delighted because then if you do get back to 'em within minutes cuz the timing worked out for you, um, then that's, that's even better for them and they're delighted with how prompt you are with your communication. And then lastly, as a business, and, and I've experienced myself in using live chat tools for, uh, agency and software companies that I've ran. Live chat becomes something that you maybe train one or two people on your team on how to use, right? There's a little bit of intimidation with it. You're turning yourself live to be available. You have to remember to shut it off. If you go to lunch, go away from your desk, go to a meeting. Anything else like that? But with texting, everyone that you employ already knows how to use it. So you can deploy this across so many more people and your availability just expands massively with it, and you're not training them on how to use it and what functions work. Like our app works just like a regular text app on your phone, except for you have these awesome business features that help with. auto replies in a library of saved messages you can use over again, and you can transfer full conversations to to other people. So both the consumer win and the business win, and that's a great thing when you get that win-win. Yeah, totally. So, uh, outside of the first kind of acquisition, uh, experience through texting, are there other ways that the business will continue to use the service with their customers, you know, on a, on an ongoing basis? Yeah, there's so many utility type features once you get into it and the beauty, the customer starts the conversation. They're giving you permission that they want texting as a channel. Um, so it's great because you definitely wanna be aware, uh, of those things and the consumers.  in control of that. But as you move along in the process, not only can it help you in pre-sales and answer prospect questions, but we all understand from other things like dentist appointments and medical appointments, things like that, you can send reminders on when you're gonna be there for service. you can reach out at different timing intervals if they're due for an inspection or should have something looked at or something news coming on the market. Or the timing just means, Hey, we should, you know, take a look at the system a as a whole. Anything else like that, you can ask for reviews after you've completed the service. Can you write us a Google review or write us a review on Facebook? Things like that. So there's all kinds of process, um, and places where texts can be just a great utility. When you think about it, there's so many things in business that if you were calling your customer about every little thing, right? Say in, in the irrigation industry, you're doing an install and it might be 2, 3, 4 days for that project. Calling that customer maybe once or twice on each of those days might feel a bit much to them, uh, a little bit information overload. They're not free to take your call, but if you're simply sending them a text each day like, Hey, great, here's what we got done today. Here's a couple photos of what took place in the project, and we'll be back tomorrow at 8:00 AM like. . Now the customer feels like, wow, these guys are great at customer service. I understood everything that happened when I got home from the office at 6:00 PM and they were already gone. Um, and you're building rapport and trust with them. So it's such a great connection tool because at the end of the day, it still is a personal channel even though you're using it in a business capacity. Yeah, and it's sort of. Displays to the customer that that's a modern business. This is a modern business using modern technology to make things more efficient for both parties. As it relates to that utility use of text messaging, messaging, is that something that you recommend they use Inside Lead Ferno, or does Lead Ferno integrate with other software suites? How? How does somebody.  what to use Lead Ferno four and what to use something else for, or how to put two different pieces of software together. Yeah, so all the things I just touched on, we do and offer. Um, I think some of the things you'd want to consider in probably the high level one, and it's how most people understand, like text marketing, we're focused on one-to-one conversations. As I mentioned before, we're not a one to many. We're not, you know, similar to like a, an email newsletter. We're not doing text blast and there's a few reasons for that. Um,  one. I've really found that in this being this personal channel and you having this one-to-one access to that customer, the last thing you wanna do is burn that by sending out a monthly or a seasonal sales deal or a service offer or things like that. Like if you have this one-to-one connection, don't go burn it because you're greedy to like, , try to drum up some business. And at the end of the day, when you're sending messages that are only focused on your business, like, help us sell more, buy from us, , you know, refer us to someone else, those kind of things. Like the customer's not excited to get that and they don't feel great about your brand. So for most businesses, That text blast. S m s marketing really doesn't work. There's ones that, it definitely does, especially in the e-commerce space, uh, that can definitely be a, a good idea and be very helpful. But for home service businesses, I definitely wouldn't recommend it. So I'd say look for a solution that focuses on one-to-one contact has things like auto replies, right? When a new lead comes in, we automatically send an instant text message welcoming that lead. Setting an expectation on, uh, reply so they know when they're gonna hear from you. We're asking them to add you to contact. So now you're a known contact for texting and calling and even referring you by sending that contact file to the neighbor or coworker down the line in the future. Scheduled messages. So if you're in front of the computer that night, you can set up all of your, uh, text messages you need to send out the next day. That might be service reminders or following up, or letting 'em know when their project's gonna start, or asking them if they had a chance to look at the bid. So you can do all that in the half hour, hour you have at your desk that night before you get back out and you're on site all day long and you don't have time to send those messages. Um, so those are the kind of things you definitely, you know, wanna be looking for in a platform. , how can I have things that help make my work more efficient and capitalize so when I do have time, I can crank out a lot of work and then the system will do things for me. Mm-hmm. . And then I, I think the bi, the biggest thing that most small businesses should look at. Regarding, you know, connecting to other pieces of software, um, is do they have a Zapier app? Most people are usually familiar with Zapier, which is another software tool, and its goal is to connect two pieces of software. So it's an easy way to do it. , um, well, I shouldn't say easy. That term is definitely subjective, but you, you can do it. So you don't need a developer involved. Or you can find someone that understands Zapier. And this allows you to do things like when a new lead is created in Lead Ferno, it automatically creates them as a lead in QuickBooks or a lead in my c r m. Um, so you're making those softwares talk to each other no matter where your customer comes in from. you still should have one piece of software that's your, you know, ultimate record of customers and, and engagement. Um, or you automatically move people into MailChimp for your email marketing. Mm-hmm. . So I, I would say, look at that. That's usually the best case cuz software that has, um, easy tools like Zapier that have an app and Zapier, so you connect them. Those are also ones that have APIs that if you need to do something more custom and and bring in a developer to do it, they're gonna be able to do it. Yeah. Yeah. Let's say that a homeowner. Saves the contractor's, you know, text message number in their phone from the initial engagement and they, six months later, can they send a text message that says, Hey, I have a broken sprinkler on my driveway. Can you send someone over? Absolutely. Yep. It's two-way text messaging. So once, once that number's there and the, the, the conversation is started, at any point in time, the customer can reach back out to them and then the business owner can reach back out to that customer at any point in time too. And, and that's again, why to me, it's so important to use this as a one-to-one channel because you can. A year, two years, five years down the road, reach out to that customer just to see how they're doing. Is everything working fine for them? Is there anything they, you know, would be interested in in talking about or anything else like that? And using that as one-to-one marketing opportunities and service opportunities instead of. you know, just that mass blast. I, I hope a couple reply to, to make me see me out of it. Ask the question like, how was your, if it's November, how was your water bill this past season? Were you happy with it? Or was it too high? How could we help you? You know? Yep. Potentially lower your water bill or something. Yep, absolutely. Or, or just doing things like, I mean, there's just so many things when you're in the, on the service side, right. Uh, if you're smart and you take pictures of the day in install and all those kind of things, and then say, you know, uh, a year later you're in that same neighborhood and you drive by their place and you take a photo of it and you reach back and you're like, Hey, we're doing another system not far from you guys. Here's what your place looked like a year ago. Here's what it looks like now. That's really awesome. It was fun to work on your project. Let us know if you have any needs, right? Like. , that would take you 60 seconds to do. But it would stick so hard with that customer, like, wow, this service company just thought of me. I've never had that before. Yes. And those are the kinds of differentiators that you need, right? And especially when someone's gonna ask for a referral or whatever else, and now you just so stick out in their mind. And as you pointed out, You're a save contact in their phone. So when somebody asks me and I say like, yeah, I'll, I'll just send you over their contact information from who I bought from, or, you know, who services me. That's just such an easy exchange, uh, for people nowadays. Yeah. So for the business, let's, for the contractor, I wanna make sure that they know, if you're listening to this, that.  that it's not as if your Messenger app on your phone is going to be full of 2000, you know, texts coming in. Can you tell us about what it looks like from the business user when they're on their phone? You know, cuz a lot of business, a lot of contractors are, you know, either 1, 2, 3, they're very small companies. A lot of times the guy re servicing the system is also the guy selling the system is also the guy answering the phone, et cetera. . Yep. So there's a couple of different benefits to using a business texting app. Um, so one, you should definitely seek out one that is both mobile and desktop. Um, I, I love using our desktop version cuz now I have a full keyboard to write out text messages and to send them and things like that. But also I'm on the go a lot and being able to like, Customers or respond to leads and whatever else when I'm on the go is, is important. And when you have that, when you have like a, an app like Lead Ferno on your phone, I'm getting a notification on my phone that there's a new lead in Lead Ferno, so I understand specifically what it is. I'm not just seeing, oh, I have 16 text messages piled up and some are personal, some are business and I might miss one or not, which know which one to go through. Like I specifically know this is business related because now. I'm treeing off my business and my personal text messages. If you have more than one person and you're having them help now instead of your customer's information sitting on their own personal phone, especially if they're in a sales or service role and they go to work for someone else, like you don't want all of your customer data leaking out. So now you have it a app where you can.  shut off. Having that employee have access to the app, and if you hire someone new, you can turn them on and add that. So you're centralizing and securing all of that, uh, customer information. Probably making your, I have a lot of people that are like, man, my life is so much easier now that texting goes through this app instead of my personal one, and I can three people over to it and I have saved messages to send and auto replies and, and things like that. Making my, my life a lot easier with it. So. , those are the things that I would just consider. And you know, somewhat to, to your question too is our system isn't gonna make leads come out of thin air, right? You need some web traffic to do it. So if you're not ranking well in Google local searches with your Google business profile, um, you know it, we're not gonna do as much help for you on the new lead. Where we will help you. If you're not asking for reviews or texting your customers after, um, a project and asking them to leave you a review, that's where we'll help you, and those more reviews will definitely improve your ranking. So you still can use us while traffic to your website is light. But if you're doing marketing, if you're doing some SEO and digital marketing and you're driving people to your website through social media and all these channels, you wanna be squeezed in every ounce of. Out of those, visiting your website and using a tool like this is, that's what it's designed to do, is starting as many conversations as possible from your web traffic. Yeah. Yeah. So before I ask you a couple questions, um, that aren't, that are related to the tech and how it works, can you talk to us about what the, like investment for somebody is, what it costs, what they could expect, those sorts of. Yeah. So, um, I, I would say you're gonna be anywhere from like $75 on up a month, uh, in a solution. Like our entry level starts at $150 a month. Mm-hmm. , um, there's no setup fee. Uh, I would always try to find someone, make sure they're doing month to month so that you can start, um, and stop it if it's not a, a great fit for you instead of an annual contract. Yeah. We do offer a discount if you pay annually, and typically what we see is. Invest in a piece of software where you can pay monthly three to six months in. You might know like, yep, my business runs way smoother and I can get a 10 or a 12 or a 15% discount paying annually. Now I have the trust and confidence, so now I'm willing to commit, uh, to a longer time on that. And then just make sure you understand how easy it is to set up. Right. Most of our customers are up and running in 10 to 15 minutes max. Um, so it's something you just don't wanna feel like you have to invest a ton of work, uh, to get up and running for you. So, , that investment should be under a few hundred dollars a month, uh, for most businesses or, or right around there. Um, and yeah, the efficiency that you'll gain from it will definitely, um, pay for itself. And as you can see, it doesn't take much converting leads to get an ROI on it. When, when people ask like, oh, is this something I should have looked into my, my question back to them as always, do you sell something where answering a few questions could make you hundreds or thousands of dollars? If you answer yes to that, you definitely wanna do. A test of this, um, and I would say be smart about your test, right? Most software has a two week free trial, but if you think magic will happen in two weeks, That's really not the, the ideal standpoint, right? The two weeks is to, it's easy to set up, get in, learn your way around it, but you wanna at least run it for, you know, 2, 3, 4 months. Especially during a normal time where you start getting inquiries based on seasonality and cycles, um, and things like that to properly evaluate it. Yeah. And it's a good reminder that you get out of something, what you put into something. So if you simply sign up with Lead Ferno and you do nothing, Magic isn't gonna happen. You have to. Yeah. You get out of it what you put into it. So put some work into it. Yep. Set it up. Make sure it's gonna work correctly. Um, I wanted to ask you about, uh, well first, let me remind the listeners that you know, if $150 is entry, that is one service, call one, either one. Saved service call, one new service call, or a more efficient way for someone who needs service to reach you that. In my opinion, it shouldn't be looked at. As I'm adding more overhead to my business, I'm add adding more expenses. It's actually an ad in order to either grow  or reduce actual costs. So by adding $150 or wherever it happens to lay out, this to me seems like a clear, it's a clear saver, not an added. Yep. That, that's a whole goal, right? Is to grow, uh, what's happening. So spend yeah, and spend this, spend this in seed and grow this in, in what it delivers, right? And potentially be able to operate a business. With that does more revenue with less people than ever before. Right? So how can a, how can a small business that 10 years ago, I'm just making this up guys, as a, as a number that did a million dollars and it had, you know, five employees, how could someone do 2.5 million and still have five employees? It's by deploying this type of technology that either helps grow sales and makes the business more. . Yep. So let me, I I would like to ask you, uh, this is the ha getting inside the c e o of a tech company, kind of at the beginning level, you know, before Lead Ferno became a thing and it was just a idea in your head and a blank piece of paper. What was the hardest part, you know, starting from that blank piece of paper and the idea to where you are now? Oh boy. . I mean, it's, it's definitely building the product, how you see it working. Um, there, there's such a misnomer in tech because we use so much tech across the board, right? And things that are actually like, not monumental, but take, uh, quite a bit of effort to make happen are things we just take for granted in our daily life, right? People look at. . You know, I do a search on Google and I can find all these things, and Gmail has all these features and my calendar has all these features, right? They've just become Staples, but they're built by companies that hun have hundreds, thousands of developers, decades of iteration now at this point, and things like that. So you get in and you start to build something from scratch. Yes, some of the pieces already exist, right? We're like tying in an s m s provider and what they already bring to the table. But we're building out all of our own interfaces and building out all our storage of information. And so there's just things that when you get into that, you, you have a plan in blueprints, but you're definitely gonna get thrown for some loops. You're gonna have some change orders, um, you know,  probably in the irrigation business. It's digging down a foot and finding some type of, uh, a large rock that you're like, this is a day of work to move this and this is exactly where we wanna run. Um, I thought this was a 30 minute fix and now I'm looking and it's a three day fix. Yes, absolutely. So I would say that that's definitely the most challenging part, is just kind of feeling your way, um, through that stuff. And you make a lot of decisions on the fly that you don't. , you, you do your best to understand what the, the short-term and long-term pros and cons might be. But you definitely don't always have very black and white or concrete information on that, so mm-hmm. that, that to me is, is definitely the hardest part. I've, I've always been lucky, whether it comes to me naturally or I've just honed it like. The vision side and seeing what it can be, um, and storytelling and evangelizing, all those things like come very easily to me and I'm easily inspired and love doing that stuff. Um, so that side sometimes can be really hard for other people. Where for me, like I can see all of it now, can we build against that vision that I have and, and make that come true? That's, that's definitely the hard part. Yeah. Let me, let me, uh, add on to that. So when you have that vision and you clearly see it, How ha was your estimate on time? In other words, you said, okay, I have this vision and in one year we're gonna have X product. How accurate was your timing on how long it was gonna take to build it? Let, let's see. By which way I answer this. So I was, let's say I was half right, but the truth is, My half right meant it took twice as long. Okay. So I, I, I was pretty much hoping to have our full V1 to market, um, within six months timeframe. And it, it took a full year. Uh, so we, we were able to release a beta version about eight months in, um, which was fine, but it wasn't a real, you know, allowed us to test with some early users, get feedback, stuff like that. But it wasn't a ready for market product until another four months after that. And, , that's really hard when you're building that stuff and you can't generate revenue for that year long, uh, time that, that definitely weighs on you. It's a challenge. Yeah. And as you're building it, you can't see what you can't see until you can finally see it. So I, I can understand how that can take a, a long, a long time, and it's something that I'm. Personal leads starting to learn more about is this patience, you know, just cuz you can see it now, it is clear in your mind. Yep. Having patience to play a little bit longer game than you thought you needed to play is probably, uh, a realistic expectation of bringing something to market. Yeah. Oh. And as you know, a, as a business owner and entrepreneur, like time is the ultimate commodity, right? So you're trying to do as much as you can, as fast as you can, but usually in the, the right way. So balancing those things.  and patients can be really hard because usually business owners, you have a certain drive level. Like that's what's pushing you to do it on your own and to accomplish things and to grow and everything else. And when you have to temper that with patience on what's realistic or what the team can handle in that timeframe, like it's definitely a personal dilemma that you have to do a lot of self-talk to work through at times. So I'd like to ask you, do you have a process or how do you decide what new features to include in the software? And do you have a process for that? A formalized process? No. Uh, but it comes from a, a few different areas. Um, one, number one is customers. Um, we have quite a bit of communication. We have very open lines, right? Our customers can text us, they can email us. Um, we're sending out communication on what we're up to and things we're doing every month. So we have a very, Uh, two-way communication with them and we track what they're asking for. So when we start to see things being asked repeatedly, 3, 4, 5, 6 times, um, and we're always, when they ask for it, we're also gonna ask use case. Tell us about why you're thinking that. , you know, what, what, what are you trying to accomplish with it? We wanna understand those things as well because as we all know, customers sometimes ask for something specific because that's only the way they see it. Yeah. So you have to ask some why and dig a little bit deeper to really understand, well, what problem are they trying to solve? Is there a better way to do it? Um, or, or in my book, I love finding solutions that not only solve their problem, but like six other problems. Right, right. Like the, the, the Swiss Army Knife Solution. It's maybe not as, as elegant or refined as what they wanted, but it solves their problem. And six other use cases can use it to solve their problem. Yeah. Or a hundred or yes. Hey, we can go from this industry and use the same fe, uh, feature in this industry. In this industry. In this industry. Yes. . Yep. Those are super valuable. So that's definitely a, a big piece of it. Another part would be, you know, just staying in tune with the industry. Um, you know, paying attention and seeing what goes on in the industry. Competitors, somewhat similar companies, you know, things like that. Like you just have to, especially in tech, you have to have your. You know, hand on the pulse of what things are. And I'm really big into pulling from all kinds of experiences. I use so many apps just to feel the experience and see what they're doing. Like we can benefit from things that the Airbnb app is doing. We can benefit from what Delta Airlines is offering in their app. Like, there's just so many opportunities to, again, peel away what they're selling or what the process is or anything else. And like how could this apply, uh, to businesses and consumer? you know, using, using our technology. . And then the last is, is just personal, like as I take it in and how do I see those things and how do I see the evolution with the background I've had and the conversations I have with business owners and whatever else. Like, uh, I find it fun to have my own take and angle on some of those things with like, why are things great? Why do they matter? What, what's coming next? Um, and being able to apply those. So those three things usually, you know, work, work together really well to surface. Either give it votes of confidence or really allow you to think deeply on how it can be used and how best to build and deploy. Yeah. Awesome. Well, let's see. I want, before I forget, I wanna mention to everyone listening that I'm going to go through the process myself of setting this up on, uh, my e-commerce website. So I'm saying this now so that I have to live by it and actually go do it cuz it's not there right now as we're recording this. But if you go to sprinkler supply store.com/lead fur.  on that page, I'm gonna put a one of Erin's lead boxes. And so if you wanna try it out, go to sprinklr supply store.com/lead ferno and send me, this will come to me personally. Send me, uh, an inquiry and we can experiment together with this text messaging app, how it works. And you'll get to see it from the consumer side, right? Because I'll be using it as the business and you listening will be using it from the consumer. So with that, Aaron, I want to give you kind of like just, uh, the last minute here to, you know, say anything that you haven't mentioned and let people know the best way to either contact you, your team, or, uh, sign up with lead feno. Yeah. Uh, if you go to lead ferno uh.com and up in the top, click to go to our blog. We publish a ton of articles, so if you wanna learn more, um, I'm definitely an education-based seller. Uh, I want people to understand, get their questions answered, get familiar so they can understand h how to, how to use this best. Um, so there's a lot of information there where you can see how our features work. You can understand why texting is so popular. Some of the surveys we've done. Things. Um, and on our site you can just try it as well. The same way, uh, that you can go and, and take Andy's test on there. You can just click on ours and, um, click to be able to, uh, talk and answer questions. You can book a demo, um, right from it as well, so you can schedule a half hour call where I'll walk you through one-to-one and answer any questions that you have or another member o of the team will, so. . Really easy to do those things and like I said, thi this, you know, most likely is something that you want to test. You're gonna be better off knowing yes or no will this work. Um, for me, if you feel good about the web traffic that you're generating and what your search rankings look like and, and stuff you're putting out on social media to, to drive traffic, I said we just wanna help you squeeze more juice from that and, and start more conversations. Welcome any and all, um, questions, conversations, and anything else like that. If you happen to be on Twitter, I'm very active there until Elon shuts it down or melts it away or whatever else is going on with that lately. Uh, so you can always connect with me on Twitter. Awesome. How do they find you on Twitter? What's your handle? Yeah, at Aaron Whitey, so my full name, Aaron, w e i c h e, on. . Yep. And I'll have your name in the title or the show notes, so if you don't remember what he just said, it'll be right there in the title. So, Karen, I, I'm lucky. I, I think I'm the only Aaron Waki on the planet Earth, so if you Google Aaron Waki, you're just gonna get, you'll get my Twitter handle, all kinds of things. So I, I'm easy to, I'm easily stackable online. Very good. Well, thank you so much. I learned a bunch, and just as a final. Sort of thought I had for, um, for those of you listening, I think that if you use a tool like this and your customers are at all, even the littlest bit wowed by the experience, they're likely to tell someone because they've had a good experience. And so if you want to be the talk of the town, um, you should start using technology like. So that you can gain more customers through word of mouth and through building those better relationships through the one-on-one messaging opportunity. So thank you so much, Aaron. Appreciate having you. It was awesome, Mandy. Thank you.

Mail-Right: Real Estate Agents Show: About Technology & Online Marketing & Getting Seller Leads
#366 Mail-Right Show: With Special Guest Aaron Weiche CEO & Cofounder of Leadferno

Mail-Right: Real Estate Agents Show: About Technology & Online Marketing & Getting Seller Leads

Play Episode Listen Later Dec 22, 2022 33:27


#366 Mail-Right Show: With Special Guest Aaron Weiche, CEO & Cofounder of Leadferno How to Close More Leads with Text Messaging Real estate agents, did you know that communication is evolving fast and over 89% of consumers want to 2-way message with your business? Now you can leverage a business text messaging app that combines SMS and multiple messaging services. You can even enable your existing business phone number to send and receive text messages. Aaron Weiche (WHY-KEY) is the co-founder and CEO of Leadferno, a text messaging platform for businesses to close more leads faster. Aaron is an entrepreneur, founding and leading multiple software companies and digital marketing agencies over the past 20 years.Prior to Leadferno, he was CEO of GatherUp, growing it to serving over 25,000 businesses and appearing in the INC 5000. Aaron lead GatherUp to an acquisition in 2019. Aaron speaks internationally on digital marketing, customer experience, conversion, and messaging. https://leadferno.com/ -------------------------------------- The Hosts of The Mail-Right Show Jonathan Denwood & Robert Newman https://www.mail-right.com jonathan@mail-right.com 775-372-6322 https://www.facebook.com/mailrightusa -------------------------------------- Robert Newman InboundREM https://inboundrem.com --------------------------------------

The How of Business - How to start, run & grow a small business.
450 – Text Marketing with Aaron Weiche

The How of Business - How to start, run & grow a small business.

Play Episode Listen Later Dec 5, 2022 48:25


How to use text message marketing to generate and convert leads with Aaron Weiche. Using SMS (texting) can eliminate friction in your sales process and deliver the responsiveness and speed that many customers expect. Aaron is the cofounder and CEO of Leadferno, a text messaging platform for businesses to close more leads faster. Aaron is an entrepreneur, founding and leading multiple companies and digital marketing agencies over the past 20 years. Business communication is evolving fast and, according to Leadferno, over 89% of consumers want to 2-way message with your small business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

The Busy Bays Podcast
Episode 43: The Value Of Texting With Your Customers with Aaron Weiche of Leadferno

The Busy Bays Podcast

Play Episode Listen Later Nov 18, 2022 31:00


There are several benefits to texting with your customers and potential customers: Many people use texting as their primary communication method. Including a text box on your website helps potential customers easily reach you. A text conversation can help build a long term relationship while a chat is just a session. In this episode we dive deep into the advantages of texting with Leadferno Co-Founder and CEO Aaron Weiche. Aaron also speaks to some of the concerns that small business owners have about texting with their customers and how Leadferno has been built to handle those concerns. Listen now to learn about the benefits of texting and how you can leverage it to bring in more customers and increase customer satisfaction.

ITSPmagazine | Technology. Cybersecurity. Society
A Conversation With Aaron Weiche, Co-founder / CEO @Leadferno | The Founder Pack Podcast With Brendon Rod

ITSPmagazine | Technology. Cybersecurity. Society

Play Episode Listen Later Nov 14, 2022 39:04


GuestAaron WeicheCo-founder / CEO @ Leadferno [@Leadferno]On Twitter | https://twitter.com/AaronWeicheOn LinkedIn | https://www.linkedin.com/in/aaronweiche/HostBrendon RodOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod____________________________This Episode's SponsorsAre you interested in sponsoring an ITSPmagazine Channel?

The Founder Pack Podcast
A Conversation With Aaron Weiche, Co-founder / CEO @Leadferno | The Founder Pack Podcast With Brendon Rod

The Founder Pack Podcast

Play Episode Listen Later Nov 14, 2022 39:04


GuestAaron WeicheCo-founder / CEO @ Leadferno [@Leadferno]On Twitter | https://twitter.com/AaronWeicheOn LinkedIn | https://www.linkedin.com/in/aaronweiche/HostBrendon RodOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod____________________________This Episode's SponsorsAre you interested in sponsoring an ITSPmagazine Channel?

The Walkthrough | HomeLight's Real Estate Podcast
Takeaways: Turn Lurkers into Website Leads with Aaron Weiche

The Walkthrough | HomeLight's Real Estate Podcast

Play Episode Listen Later Nov 10, 2022 2:33


Full episode: This Tech Tool Turns Website Lurkers to Leads and Added $58K to My Wife's GCIAre you a regular Walkthrough™ listener? You're invited to join our Facebook mastermind for Walkthrough™ listeners. Connect with other listeners and the guests you hear on the show, get exclusive content, influence future episodes, and more!Links & Show Notes Leadferno business texting platform Chatting and sending messages is #1 smartphone activity - study mentioned in this episode Survey: Texting is the Preferred Way to Communicate - survey mentioned in this episode NAR 2021 Profile of Buyers and Sellers - data mentioned in this episode 89% of consumers want to have two-way conversations with businesses via messaging - data mentioned in this episode CariMcGee.com - website mentioned in this episode, see Leadferno widget at bottom right corner Survey: Response Times for Text Messages vs. Live Chat - survey mentioned in this episode Podium - mentioned in this episode TextMagic - mentioned in this episode HeyMarket - mentioned in this episode Join our Facebook mastermind for The Walkthrough™ listeners HomeLight's Agent Resource Center Follow and listen to The Walkthrough™: Apple Podcasts/iTunes | Spotify | YouTube

EGGS - The podcast
Eggs 283: Creating a meaningful customer experience with Aaron Weiche

EGGS - The podcast

Play Episode Listen Later Nov 3, 2022 68:35


This episode is sponsored by our friends at LeadFerno. LeadFerno allows you to text with customers right from your website using a powerful messaging inbox – so your team can increase conversions, close leads faster, and delight your customers. Right now, members of the Eggs! community can get a free trial of the LeadFerno platform. Just visit eggscast.com/leadferno for your free trial today!  ----Hey everyone, and welcome back to Eggs! Today's special guest is co-founder and CEO of Leadferno, Aaron Weiche. Aaron has been instrumental in building Leadferno into a world-class web-to-text messaging platform that enables businesses to close more leads more quickly. But this isn't all he's done. He is an established entrepreneur and multiple-time founder, running several companies and digital marketing agencies over the past 20 years.Before Leadferno, he was CEO of GatherUp, scaling it to serve over 25,000 businesses and appearing in the INC 5000 — not to mention guiding it through a successful acquisition in 2019. In addition to his work as an entrepreneur, Aaron speaks internationally on digital marketing, customer experience, conversion, and messaging.Joining us today for a conversation about leveraging text messaging as a tool to engage with our audience, the state of digital marketing in 2022, creating a meaningful customer experience, and so much more. Please join us in welcoming to the show CEO of Leadferno, Aaron Weiche.Our Guest:Aaron WeicheCo-founder and CEO at Leadfernohttp://leadferno.com/----Credits:Hosted by Ryan RoghaarTheme music: "Perfect Day" by OPMThe Carton:https://medium.com/the-carton-by-eggsThe Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Showeggscast.com@eggshow on twitter and instagramOn iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic" shows and infodjontic.com@djontic on twitterRyan Roghaarhttp://rogha.ar

The Future of Communication w/ Aaron Weiche

Play Episode Listen Later Nov 1, 2022 24:37


Aaron was considering buying a new boat. He exchanged emails with a local dealership over four days just to get a price quote. Each email wasted time: the whole exchange could have taken 15 minutes over text, but it took 96 hours over email. He didn't buy that boat. He knew that trying to buy from a small business shouldn't be a massive effort.That snail's-pace quote inspired him to make communication better through messaging by creating Leadferno, the company bridging the conversational gap, allowing you to text with customers right from your website using a powerful messaging inbox – so your team can increase conversions, close leads faster and delight your customers.Link to Aaron Weiche's company:https://leadferno.com/Link to Aaron Weiche's socials:https://twitter.com/AaronWeichehttps://www.linkedin.com/in/aaronweiche/Grab a copy of my book:https://partsmanagerpro.gumroad.com/l/qtqax"The Parts Manager Guide" - https://www.amazon.com/Parts-Manager-Guide-Strategies-Maximize-ebook/dp/B09S23HQ1P/ref=sr_1_4?crid=3UZYOGZJUNJ9K&keywords=parts+manager+guide&qid=1644443157&sprefix=parts+manager+guid%2Caps%2C244&sr=8-4Please remember to like, share and leave your comments.Videos are uploaded weekly.For the full video you can find it here on my YouTube channel:https://youtu.be/FSj2rM6p8QAIf you want me to continue making videos like these, please donate to our paypal account: paypal.me/partsmanagerproVisit my website (still under construction):https://sites.google.com/view/partsmanagerpro/contact#h.7lcvniobaq42Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. No copyright infringement intended. ALL RIGHTS BELONG TO THEIR RESPECTIVE OWNERS*This video is for educational and entertainment purposes only.

True Story: The Public Relations Podcast
How to Get More Website Lurkers to Turn into Leads with Aaron Weiche of Leadferno

True Story: The Public Relations Podcast

Play Episode Listen Later Oct 24, 2022 33:38


Times are changing and so is the way that businesses communicate with their customers. In this episode, Whitney is deep diving with co-founder and CEO of Leadferno, Aaron Weiche, on how to convert website traffic into actual leads through the use of text campaigns. Texting with customers is changing the game, not only for the customer, but for the business. Get ready for actionable steps on how to create an incredible customer communication experience through texting. Aaron Weiche on LinkedIn Leadferno Website

The Inventive Journey
"Decision Making As A Leader" The Podcast For Entrepreneurs w/ Aaron Weiche

The Inventive Journey

Play Episode Listen Later Sep 12, 2022 30:30


Once you start growing teams and managing people, the power of being intentional with your decision-making as a leader whether you are a leader of one or leader of 100 is incredibly important. When you make intentional decisions, even if you're just holding intentionality to yourself you're doing the right amount of do-diligence, you're exploring why you're making that decision, and also you're weighing out if you have multiple options, what are the pros and cons of each of these options and then when you go and make that decision or you're helping your team understand why that decision was made and helping your customers understand why that decision was made they are able to see that intentionality behind it because of the way you are able to express it. --- Send in a voice message: https://anchor.fm/the-inventive-journey/message

PROFIT With A Plan
EP168 Text Marketing Aaron Weiche

PROFIT With A Plan

Play Episode Listen Later Aug 17, 2022 31:24


Marcia talks with text expert and CEO of LeadFerno, Aaron Weiche how to communicate with your prospects and customers in the most convenient and natural method via text messaging. Aaron explains that many will read and respond to a text message on the phone in their hand yet rarely open or reply to an email. It's a way to communicate briefly and engage with your audience in a more convenient way. Aaron has an amazing platform for streamlining business texting and he's offering listeners a free 14-day trial. Check out www.LeadFerno.com ================= Join Marcia on her FREE training "How To 10X Your Profit & the value of your firm - Register @ www.10XYourFirm.com Please subscribe & ring the bell for reminders about next week's show. ================= About Marcia: She is a business growth strategist helping service-based professionals to increase their profits and strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide it's time to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com Curious and have questions? Text me @ (949) 229-2112

Marketing Smarts
The Value of Text Message Marketing with Aaron Weiche, Co-Founder of Leadferno

Marketing Smarts

Play Episode Listen Later Aug 16, 2022 62:43


Are you using text message marketing for your business? It's a communication channel that traditionally has been kept to personal chatting between friends and family. But there's a whole world of possibilities when you think about text messaging from a business sense. Text messaging is the #1 preferred communication channel, doesn't require immediate responses, allows for proactive but non-invasive reminders and value-adds, and provides for a phenomenal first-mover advantage as a business. We wanted you to hear from the best of the best when it comes to text message marketing, so we welcomed on Aaron Weiche. He's the Co-Founder and CEO of Leadferno, helping to create delightful conversations at speed for businesses using messaging to close more leads faster. And as always, if you need help in building your Marketing Smarts, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ WORKSHEETS https://www.forthright-people.com/worksheets VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Sales POP! Podcasts
How Text Messaging has Evolved for Businesses with Aaron Weiche

Sales POP! Podcasts

Play Episode Listen Later Jul 26, 2022 23:14


Businesses are always looking for better ways to communicate with their customers, and text messaging has proven to be an excellent solution. In this Expert Insight Interview, we welcome Aaron Weiche, Co-Founder and CEO of Leadferno.

The Sales Podcast
Close More Leads Faster With Text Messaging, Aaron Weiche, Founder

The Sales Podcast

Play Episode Listen Later Jul 18, 2022 47:49


Professional Sales Tips you'll learn today on The Sales Podcast... Co-founder and CEO at Leadferno  He's a starter Self-taught himself how to build a website Microsoft Front Page Moved into SaaS development 8-9 years ago There are lots of gaps as you grow that you must find and fill Requires self-awareness Related episodes and posts Hear How Brandon Bornancin Started Seamless.AI Hear How Jon Ferrara Started Nimble CRM Are you willing to get burned and recover and rebuild? Digital helps him be creative and express himself You can build and fail fast and start over quickly with digital Leadferno focuses on SMS He's all about conversions, which means having conversations with web visitors Offer your customers multiple channels to communicate with you Funnels and lead capture can be crazy The power of choice is huge His goal is to help you start a conversation He's seeing people are more resilient now after getting tossed around during COVID They know they must be connected to their customers Content creation is hard, especially for small businesses He likes to write longer form content The power of choice is huge. Give your customers options." Sales Growth Tools Mentioned In The Sales Podcast Visit Leadferno for your free trial