Podcasts about digital toolbox

In this episode of Business Power Hour with Faith Mariah, my guests and I discussed: Discover how Mariam Adeyemi effortlessly juggles multiple tasks using Trello and Microsoft Planner, paving the way for efficient task management and team collaboration.  Dive into Brittni Schroeder's visual approach to daily planning, prioritizing three key goals, and harnessing the power of Asana for seamless project management and content creation. Uncover Faith Mariah's strategic blend of tech tools and traditional methods for organizing tasks and executing successful business launches, emphasizing the importance of synced tools within business operations. Learn how to navigate the ever-evolving digital landscape with expert insights on email marketing and automation, including savvy tips on choosing the right platforms and avoiding unnecessary overhead costs. Gain valuable knowledge on the significance of standard operating procedures (SOPs) for streamlining business processes, saving time, and empowering your team for maximum efficiency. ⚡️ Join Creator Camp HERE ⚡️ Join the Becoming Boss Mastermind HERE. ⚡️ Sign up to get notified when Power Hour is happening live! ⚡️ Find all of the info about the speakers and grab their free gifts here ⚡️ Join the Free Facebook Group ⚡️ Instagram ⚡️ TikTok ⚡️ www.faithmariah.com  

Send us a Text Message.Ever wondered what it takes to lead a team effectively while also championing innovation? Well, in our latest episode, William had a conversation with Lorraine Ball, a powerhouse entrepreneur, podcast host, and speaker who has some compelling insights to share on leadership. We discussed her personal journey to leadership, emphasizing the critical role of leaders as 'protectors' and 'resource providers' for their teams. Lorraine brought in her unique perspective on how to foster an environment where creativity thrives and risk-taking is embraced, not feared.From Lorraine's leadership prowess to her masterful marketing strategies, the second part of our conversation will make you rethink the way you approach marketing. We explored the untapped potential of user-generated content and the magic it can weave in propelling business growth. Lorraine dished out some brilliant examples and creative ideas on how to leverage this tactic effectively. But the learning didn't stop there. We also delved into the power of email marketing and the importance of a clean list. Plus, we discussed how LinkedIn's Creator mode can be a game-changer for professionals and how transparency can be used as a tool to understand a business better. Listen in for a whirlwind ride through leadership and marketing strategies that could very well be the key to your business success!Digital Toolbox is an online marketing community for business owners.  Filled with tools, tips, training programs, and real-time discussions you will find the answers to all your digital marketing questions.  So, if you are interested in taking a do-it-yourself approach to digital marketing or you simply want to be knowledgeable enough to ask the right questions before hiring a professional, become a member today.  Head over to https://digitaltoolbox.club/digital-marketing-tools/Support the Show.Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

We've all had that marketing brainstorm sitting alone at a desk. It sounds like a good idea so you bounce it off other people. everybody excitedly supports the concept. You execute it the best that you can, but it doesn't work out they way you planned. You should give up, but you've built this whole program so you double down and you keep pushing and pushing. Eventually you have to accept it wasn't as good an idea as you thought. It is always painful when you realize you have made a mistake, but the longer you pursue an idea that isn't working, the more you delay your ultimate success. Now I'm not suggesting abandoning ideas after two or three months, but if you give it your best, investing time and effort and it just doesn't click, you have to prepare to try something else.. That's where I have right now. I created a private Facebook group for the Digital Toolbox.  Private, because I thought that would give it a little bit of prestige by making people feel they were joining something exclusive. But Facebook groups are a dime a dozen so after an initial burst it stagnated. As a private group, people who might have been interested in what we were talking about never saw the information in their feeds. So after several years of pushing this idea of a private Facebook group I'm accepting defeat and will try a different approach. Facebook won't let me change the private group to public, so I have launched a new group. The More than a Few Words Club is a public group for fans of show, my guests and other business owners who want to have conversations about marketing. 

Lorraine Ball, Marketing Strategist, Entrepreneur, Author, Speaker, Podcast Host at More Than a Few Words, Helping Business Owners use digital marketing tools to grow. Founder Digital ToolBox, an online community for Business Owners. https://digitaltoolbox.club

Welcome back to Imperfect Marketing! This episode with Lorraine Ball is truly chock full of tips, ideas, and insights that I am sure will help you and your marketing. It's time to build landing pages that convert!Click here to access the transcript and follow along.Here are a few of the things that we discussed:Landing pages should be about one (1) topic.The word on the button you have makes a difference.Use bright colors on your buttons so they stand out.TEST! Don't just set it and forget it.Another piece of our conversation revolved around your website. Do people know what you do when they get to your website?The thing to keep in mind, and I feel like a broken record, is that they don't care about you. They have a problem and want to know if you can fix it. So, help them out and answer their questions upfront. She issued a challenge to you all, too: print out 2-3 pages of your website. Then, grab a red pen and a blue pen. If you see first-person words like I, we, my, our, us, etc., circle them in red. When you see words like you, and your, circle them in blue. You should have two blues for each red. If you don't, then you need to start re-writing your website. People want to feel like the copy is written directly to them, and doing so can help you build landing pages that convert. Then, we did jump over to talking about target audiences. (One of my favorite topics!) So many people are scared to narrow down their target audience, and I think Lorraine said it well when she said, "Who you market to is not necessarily who you sell to."There is a difference between where you spend your marketing time and effort and who you accept business from.I think that's a great way to look at it!Want to connect with Lorraine? Check out her Digital Toolbox here. Links to Items Discussed in this Episode:The Paradox of Choice Ted Talk by Barry SchwartzMarketing School Podcast on ExperimentsCliftonStrengthsThe Gap and the Gain: Book Review Episode and the Book on AmazonRelated Links:Here is an example of one of my loooong pages that directs to an action at several points, with no mention of the word, "Submit" on any buttonsHere is my new Work with Kendra page- I would love your thoughts!Free Workbook: Identifying Your Target Audie Looking to save time or get more information from AI?If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide. Whether you're a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!Amazon: https://a.co/d/bhblVcGFree e-version: https://courses.kendracorman.com/aibookDon't miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!

When it comes to content marketing you need to be playing the long game. It is unrealistic to think  you're going to throw a blog post out there today and get results tomorrow. But, if you invest in consistently creating good quality content it will pay off eventually. You're not going to double your traffic overnight but those blog posts will build value over time.  You will see content  you wrote a week or maybe even a month ago, start to be found in niches and continue to drive traffic for months and even years to come. Search engines may not notice the first article you write on a topic. But once you have a series of articles suddenly you begin to be perceived as an authority on that subject and and you will see your search traffic increase.  As that begins to occur, your inquiries will go up as well. And so my friends you need to be patient and play the long game.  If you'd like help building out your content be sure to check out all of the tools the Digital Toolbox

Did you know that you can have other people create content for you for free?! You probably haven't heard of user-generated content, but it's one of the best ways to have others market your business and give you content for your website and social media.  In this episode, I'm talking to Lorraine Ball, founder of the Digital Toolbox Community, about why your website is way more valuable than your social media and how user-generated content can help you market your business through the words of others. After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings, and bad coffee and followed her passion to help small business owners succeed. Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, bring creative ideas, practical tips, and decades of real-world experience to every conversation. As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. Digital Toolbox is an online marketing community for business owners.  Filled with tools, tips, training programs, and real-time discussions you will find the answers to all your digital marketing questions. Episode TranscriptPart of the Boundless Audio Podcast Network      Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.     BetterHelp Get 10% off your first month at betterhelp.com/strategy Support the show

There is this wonderful song written by Peter Allen in the 1970 s.  Everything old is New Again. In a way that song sums up where marketers are these days. When that song was written fifty years ago, television advertising ruled. Businesses used the platform to build awareness by reaching a wide audience with little concern about demographics. It didn't matter who saw your message as long as you got in front of as many people as possible. The assumption was sooner or later someone would buy. Then along came digital media and especially social media marketing and suddenly marketers could target messages more precisely based on interests and demographics. Social media became a valuable tool to move prospects through the buyer's journey. Unfortunately with changes in social media algorithms and more restrictions to protect user privacy we seem to be back in time.  We are forced to put lots of broad messages out there in  the hopes of driving someone to our website and email list. Everything old is new again.  If you are looking to keep up with the changes and and find resources to stay in the game, check out  The Digital Toolbox 

Facebook is on a mission to take the social out of social media.  They've announced changes to their algorithm that you're already seeing. They're prioritizing ads and video from complete strangers over the updates from friends and family members. Those updates are going to be buried somewhere and you're really going to have to look for them. As a user, this is incredibly frustrating. And as a business owner, it's confusing as I tried to figure out how to navigate this post algorithm change world where there's really no social and it's all just media.   Looking for help keeping up with changes in the digital marketing landscape?  Join the Digital Toolbox today.   

Today's episode is crazy good IF you are interested in figuring out how to get more visibility for your  business.  That's most of us, right?   Lorraine Ball from Digital Toolbox is my guest and is going through a checklist of things to consider when you want to rank higher in SEO and have Google become your BFF.   What I didn't understand is that the SEO game has changed significantly over the years so there are a lot of misinformation floating around out there. Lorraine breaks it down and gives us several easy and actionable things we can do to increase our visibility right away.   Don't just listen to this one, my friends!  Take notes and make sure you implement the pearls of wisdom that Lorraine shares with us in this episode.   One of the things you will hear from Lorraine is that it is critical to create content on a regular basis.  I want to share with you an awesome resource that I have created that has helped my clients create content twice as fast with twice the results.  Go to uwib.info/formula to take advantage of this free resource.

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Like many business owners I made the transition from paper to digital tools a few years ago, but some days it feels as if I am juggling too many digital tools.  So my goal for this year is to streamline my digital toolkit and make those tools really productive.  To help me do that I turned to Dr. Frank Buck, author of Get Organized Digitally for a few productivity tips and tricks.  He suggests:  It is time to get rid of the sticky notes and paper tasks lists and get yourself a good digital task list.  Look for a tool which connects to your calendar and address book with both desktop and mobile versions  Say goodbye to scrambling for pen every time you have an idea. With a good notes application you capture all those brilliant ideas that pop into your head and come back to them when you have time.  Above all select tools you feel comfortable using.  Dr. Frank Buck Most people are overwhelmed by the amount of paper and digital information in their lives. Frank Buck makes organization easy so you can increase productivity, decrease stress, and enjoy life. Global Gurus ranked Frank #1 in the world in the "Time Management" category for 2019, 2020, and 2021. His career path took him from band director to principal to central office administrator and now to productivity coach and speaker.   MORE THAN A FEW WORDS a marketing conversation for business owners is part of the Digital Toolbox 

Using Linkedin and the rest of your digital toolbox the RIGHT way! We're Making Conversations about your digital toolbox Count! "The truth is some platforms are gonna work better for you than others..." Lorraine Ball, Making Conversations Count (February 2022) Are you running your digital toolkit effectively?  Do you even know what that is? When you're working with clients, and building relationships, you'll probably need a good digital toolkit in order to be efficient.   As a highly experienced telemarketing trainer and expert, host Wendy Harris knows all about using conversations and relationships to move a deal forward.   She literally teaches this stuff on a daily basis.   But knowing how to do something, and knowing what tools to have in your digital toolbox to get the job done, can make all the difference!    This is a very insightful conversation with a lot of "aha!" moments regarding the use of different social media channels including Facebook and Linkedin.   And Wendy does love a good natter about Linkedin, her social platform of choice.   She always loves to discover newer and better ways to help pass on her knowledge, and help tomorrow's great conversationalists!   You'll learn:   How it's important to go where your audience is, not where people tell you to be!  The nuances of each of the various platforms Lorraine's advice for businesses that have stayed in the traditional networking lane! How you can use the telephone in conjunction with a digital toolbox for the most effective CRM possible! Understanding the algorithm 'carrot-and-stick' method that platforms like Pinterest have been using to entice you into 'pay per click' Overcoming procrastination by working smarter with your content like newsletters and podcasts! More about Lorraine:   After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion helping small business owners succeed   Today, this successful entrepreneur, author, professional speaker, and host of the marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.   As the founder of the Digital Toolbox Club, she helps business owners use internet marketing to grow.  And in her  spare time, she loves to travel, and take photos.  You can see her photos at lorraineball.com   More about the Digital Toolbox   Digital Toolbox is an online marketing community for business owners.  Filled with tools, tips, training programs, and real-time discussions you will find the answers to all your digital marketing questions.    So, if you are interested in taking a do-it-yourself approach to digital marketing or you simply want to be knowledgeable enough to ask the right questions before hiring a professional, become a member today.    Lorraine on Social Media:   Linkedin: https://www.linkedin.com/in/lorraineball/ Twitter: lorraineball   Facebook - The Digital Toolbox   Instagram https://www.instagram.com/lorrainefball/ Pinterest   "Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.   Missed our previous episodes?   You can catch up with any of the other guests we've been making conversations count with, here.   On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here.   Once you've listened, remember to leave us a review!    NEVER MISS AN EPISODE AGAIN!!   Follow the show on Apple Podcasts here!   Follow the show on Spotify, here!   You are following the show on socials, right?   Only there will you see sneaky peaky teasers of the upcoming episodes, as well as updates and news on the show!    Here are the links just in case you need them:   Twitter Facebook Pinterest YouTube Instagram   Strapped for data? You can hear a lower-bandwidth version of the episode here.   Naked link:   http://traffic.libsyn.com/makingconversationscount/Lower_bandwidth_-_Making_Conversations_about_digital_toolboix_Count.mp3   Hard of hearing? Read the episode using a transcript, here.   Naked link:  https://makingconversationscount.studio/Ep68-show-notes-transcript

Are you like most who struggle to understand the best practices of SEO marketing and just want practical tips to improve your rankings on Google. Lorraine Ball shares her philosophy on content based SEO with you, plus some lessons from running a business for more than a decade. We talk about related links, accessibility, content marketing, the Google Algorithm and more.

“At the end of the day, you're not selling products and services to robots, you're selling products and services to people” - Lorraine Ball Hello Mavericks! Today we get the special pleasure of speaking with the lovely Lorraine Ball - Queen of SEO. Lorraine, a marketing strategist,  hosts the very informative podcast (that you should definitely go check out) More Than A Few Words and specifically works with business owners on their content-based SEO. What is content-based SEO? Content-based SEO is written for your customers in mind - not bots and algorithms. It places the focus on creating content that makes sense to your customers; it answers their questions and points them in the next best direction. In response to this, your customer's activity on your site is what is going to signal to the search engine that you are producing quality content that people want to engage with.  It's a win-win because it improves both your SEO ranking and your customer conversion rate. Want to learn more about how you can utilize content-based SEO on your website? Listen or read on! If you enjoy the Be Brilliant In Your Business Podcast, please subscribe and review us on iTunes, Spotify or Audible!  Your words mean so much. Links  Get energized and organized with free resources inside The Maverick HQ vault. Follow me @linsibrownson on Instagram for more business and mindset tips. Connect with Be Brilliant Podcast @bebrilliantpodcast on Instagram. Follow @lorrainefball on Instagram. Visit Lorraine's website. Download the free Digital Toolbox from Lorraine Ball. Want to work with me? View coaching options you might love. Love this show? I would really appreciate your review in iTunes, Audible, or Spotify! Credits: Sound production by hearnoevilmedia.com

Lorraine Ball, former agency owner and founder of the Digital Toolbox Community talks to Charlotte about converting curious prospective clients.Listen into this episode for insights like:How do you convert random visitors to your website into prospects, customers and even raving fans?Why and how will narrowing your target audience actually grow your businessWhich is more valuable social media or your website?Show notes:>> Free agency marketing mini course https://www.kaffeen.club/kaffeen-free-agency-marketing-mini-course>> https://digitaltoolbox.club/event/inbound-marketing-webinar/

I want to ask you a very specific question. Who were you writing for? Now, if you have a personal blog and you're documenting the days of your life, you're writing for yourself. But if you have a business blog then you are writing with business objectives in mind.  Those objectives are directed towards a specific audience and you need to write for them.  So, are are you writing for your customers or are you writing for your referral partners who will pass the information on to your customers?  Does your target audience have a high level of expertise or are they primarily novices? Once you decide on a target audience, it's easier to figure out what you should be writing and where you should be promoting them once they're written. It's fine to have more than one audience for the overall blog, but individual posts should focus on a specific group or section of your target population. Looking for examples on blogging, be sure to check out the resources in the Digital Toolbox

Join Clint McPherson and Lorraine Ball, the Architect behind Digital Toolbox, as she speaks about how businesses stay current in the digital landscape, what managers are and what they are not, SEO, and the questions that get you closer to your market online. Lorraine also explains Digital Toolbox and the role digital marketing plays in answering the right questions that help define who you are as a brand. She believes that for a brand to truly create a solid connection to its market, entrepreneurs need to learn how to stop crashing to parties they don't belong in.In this episode you will learn:What's the difference between a business owner and an entrepreneur?As a manager, what is your primary purpose?Pretty much every business's customer is online.What do you need to find out about your online market?When you think you have an answer, find out the question it corresponds to on Google. …and so much more.About Lorraine Ball:Lorraine is the architect behind Digital Toolbox. With 40 years of marketing experience, (wow that makes her sound old), she has developed hundreds of training programs and tools which have helped business owners achieve digital marketing success. The best of those tools are collected here, in the Digital Toolbox.Lorraine also hosts More than a Few Words, a marketing conversation for business owners featuring interviews with marketing professionals from around the globe.You can find Lorraine Ball on...Website: https://digitaltoolbox.club/LinkedIn: https://www.linkedin.com/in/lorraineball/Twitter: https://twitter.com/lorraineballPodcast: https://morethanafewwords.com/You can find That Entrepreneur Life on...Website: https://thatentrepreneurlife.com/Facebook: https://www.facebook.com/thatentrepreneurlifeInstagram: https://www.instagram.com/thatentrepreneurlifeusa/Twitter: https://twitter.com/ThatEntreprene1YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtgSupport the show (https://thatentrepreneurlife.com/support-the-show)

Gary Pageau of the Dead Pixels Society talks with marketing expert Lorraine Ball. She talks about effective strategies for boosting SEO, for creating content, and how to gauge the effectiveness of marketing.Ball is the founder of Roundpeg, a digital agency in Carmel, Indiana, building smart strategies for businesses who want to use internet marketing to grow. Founder of the Digital Toolbox, an online community for business owners needing to know more about digital marketing. She is also the host of More than a Few Words, a weekly podcast, marketing conversation for business owners.Visual 1st Visual 1st is the premier global conference focused on the photo and video ecosystem. Mediaclip Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

Lorraine Ball gives us an interesting conversation that will get you inspired about creating amazing content! No longer will you dread this chore. You'll be pumped! Learn:-why you should throw out keyword research-how to easily make SEO rich content  -how questions are your biggest resourceAnd so much more…. Join The Community:https://www.facebook.com/groups/WinTheHourWinTheDay/ Win The Hour, Win The Day! www.winthehourwintheday.comPodcast: Win The Hour, Win The Day PodcastFacebook: https://www.facebook.com/winthehourwintheday/LinkedIn:  https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Lorraine Ball at:Website: http://digitaltoolboxin.com/Facebook: https://www.facebook.com/MTFWpodcast/Email: lorraine@roundpeg.biz ​LinkedIn: linkedin.com/in/lorraineball Win The Hour Win The Day  https://www.winthehourwintheday.co

After spending too many years in Corporate America, Lorraine Ball said goodbye to the bureaucracy, glass ceilings and bad coffee and followed her passion to help small business owners succeed.Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her  spare time, she loves to travel, and take photos.  You can see her photos at lorraineball.comLORRAINE AND I DISCUSS:What is User Generated Content , and why should I care?Why do people, and search engines hate my website?What lessons can web designers learn from late night TV commercials?How do you convert random visitors to your website into prospects, customers and even raving fans?Why should business owners reconnect with their inner child?Why and how will narrowing your target audience actually grow your businessIs email marketing dying?Which is more valuable social media or your website?Do business owners really need a formal business planSend audience to:https://www.digitaltoolbox.clubDigital Toolbox is an online marketing community for business owners.  Filled with tools, tips, training programs, and real-time discussions you will find the answers to all your digital marketing questions.So, if you are interested in taking a do-it-yourself approach to digital marketing or you simply want to be knowledgeable enough to ask the right questions before hiring a professional, become a member today.----------------------------------POST A REVIEWGUEST BOOKINGS CLICK HEREFollow me on Social MediaNew Town Big Dreams podcast on FacebookInstagramLinkedinLuke Menkes Kelowna RealtorMy Personal Facebook PageSupport the show (https://paypal.me/lukemenkes)

One of the most interesting findings in this year's digital marketing survey was on the topic of blogging.  Fewer small business owners than ever told us they were using blogging as part of their marketing. And even those that do blog, are blogging less often. Why is this a big deal? Because blogging is such an important part of your internet marketing strategy. It provides content to feel your social media updates, and it helps you build credibility. Blog posts provide a place to showcase work samples, case studies, product updates, and company news.  Your blog shortens your sales cycle as it helps customers get to know you, your employees and your approach to solving problems just like theirs. Finally blog posts give you a steady stream of rich, relevant content to increase the chance that your site will show up in Google searches. Have I answered the question, "why blog"?  I hope so. Looking for more blogging tips and tricks?  Check out all the tools at the Digital Toolbox 

Today I speak with Adam Bricker. He connects with

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox  Today we are going to dive into local marketing, connecting with customers who are around the corner and down the street. The range of marketing choices for local businesses can be overwhelming. Our guest Laura Cole broke the conversation into three buckets: online, search, and then mobile marketing, Online marketing: Get your website in good order. This is your online storefront to showcase the work that you do your specialties, your expertise. Search Engines.: Google and major directories, ensuring that your listings are up to date with your name, address, phone number hours of operation and details about your business.  Make sure the information is current and accurate. Mobile optimization:  This is more than just does your website look good on mobile? It is the entire experience that happens on mobile. It encompasses all the mobile tools you can use to reach out and connect with prospective customers. If you enjoyed the conversation, join use live every Friday at 9:00 am Eastern , on Facebook in The Digital Toolbox 

Digital Toolbox is an online marketing community for business owners. Filled with tools, tips, training programs, and real-time discussions you will find the answers to all your digital marketing questions.

This week, Mal was joined by Lorraine Ball, Founder of Digital Toolbox Community. Lorraine helps business owners use internet marketing to grow. They spoke about burning the boat, valuing time, and social media marketing.

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your week  Real branding is so much more than just your logo, business card and letterhead. A real company brand encompasses what you want people to think and feel about your brand. And so beyond the color and logo, there's also messaging and tone, and how your brand is extended not just on your website and in print, but in social media, and even public interactions. All of this helps you and your employees answer that question, what do you do and how do you do it? It is  fairly easy to keep your brand consistent when your company only consists of two or three people. But what happens when you continue to grow to 10, 20 or even 100 people? How do you ensure your brand is still presented consistently. You will need a solid brand standard document that everyone has a copy of. You will need to train every time you get a new employee so that they understand your brand. And finally you need to pick a brand champion, someone who owns that identity and helps other employees implement it. Looking for help building your brand kit?  You will find lots of branding resources in the Digital Toolbox.  Check it out today!

After spending too many years in Corporate America, Lorraine Ball said goodbye to the bureaucracy, glass ceilings and bad coffee. Today you can find her at Roundpeg, a digital agency in Carmel, Indiana, building smart marketing strategies for businesses who want to use internet marketing tools to grow. Lorraine is also the host of More than a Few Words, a weekly, marketing conversation for business owners. In her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com What will be discussed on today's show: Why you should burn the boats' - Starting a business, you have to be willing to commit to the process as if you were sailing to an island and burning the boats, giving yourself no way back User-Generated Content - tapping into your community by asking for ideas, images, contest submissions and reviews to boost your brand The eyes of a child - how to bring creative thinking back into your life and your business. Promotions Membership in the Digital Toolbox. An online resource and training platform for small business owners. https://digitaltoolboxin.com/joinnow/ How to get hold of Lorraine: LinkedIn: www.linkedin.com/in/roundpeg/ Facebook: www.facebook.com/groups/digitaltoolbox Twitter: www.twitter.com/lorraineball Instagram: www.instagram.com/lorrainefball Website: www.digitaltoolboxin.com / www.roundpeg.biz / www.morethanafewwords.com To find out more about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

Does SEO feel like a puzzle you can't figure out? If so, you're not alone. In this episode of The Rialto Marketing Podcast, we're going to attempt to demystify SEO today and show you how to simplify it with our special guest, Lorraine Ball from The Digital Toolbox.

Theo Williams is a Director and CEO of www.localised.com which is a local business discovery tool and helps owners to buy from sell to, and partner with other owners.He works with government and locally focused corporates. to build and activate business owner communities and to build resilience and grow micro-economies.Localised was his first business. Six years on Theo talks to us about the ride and shares with us;How a move to the regions prompted the original idea for LocalisedThe stuff up's, the learnings, the successesThe pathway that led to finding the right product-market fit for the businessThe massive opportunity for local businesses to do more business locallyThe benefits to local communities from connecting local buyers and sellersThe evolution of the Localised platform How connection and networking are still so critical for small business ownersHow he is encouraging the takeup of digital technologies and services to build resilience in small businesses 

Today's Corporate America culture isn't for everyone. Especially, those who have a knack for creativity, and helping others chart their own path to glory. Lorraine Ball drew tired of the demands of the corporate life, and said sayonara to the bureaucracy, glass ceilings and bad coffee. Today she stays busy at Roundpeg, a digital agency in Carmel, Indiana, building smart marketing strategies for businesses who want to use internet marketing tools to grow. Lorraine is also the host of More than a Few Words, a marketing conversation for business owners. And the founder of the Digital Toolbox, and online community for small business owners. In her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com She joined me this week to break bread on her time dealing with the corporate elites and how she pivoted to a more rewarding lifestyle as her own boss. To learn more about Roundpeg or to keep up with Lorraine on social media visit: https://roundpeg.biz/ https://twitter.com/roundpeg https://www.facebook.com/RoundpegIndy https://morethanafewwords.com/sam-moss-five-common-web-mistakes/ https://morethanafewwords.com/491-web-performance-review/ https://trafficandleadspodcast.com/personalized-marketing-strategy/ https://podcasts.apple.com/us/podcast/all-about-digital-marketing-podcast/id1474392009

Live Broadcast at the The IPBC IGNITE Conference. IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional business practices that will ignite your business, your employees, and your life! Our conference is a unique opportunity to collaborate, network and educate yourself in the most critical aspects of your professional practice. You will learn crucial insights in tax, software, technology and best business practices that will elevate your knowledge to the next level.

Live Broadcast at the The IPBC IGNITE Conference. IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional business practices that will ignite your business, your employees, and your life! Our conference is a unique opportunity to collaborate, network and educate yourself in the most critical aspects of your professional practice. You will learn crucial insights in tax, software, technology and best business practices that will elevate your knowledge to the next level.

Live Broadcast at the The IPBC IGNITE Conference. IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional business practices that will ignite your business, your employees, and your life! Our conference is a unique opportunity to collaborate, network and educate yourself in the most critical aspects of your professional practice. You will learn crucial insights in tax, software, technology and best business practices that will elevate your knowledge to the next level.

Live Broadcast at the The IPBC IGNITE Conference. IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional business practices that will ignite your business, your employees, and your life! Our conference is a unique opportunity to collaborate, network and educate yourself in the most critical aspects of your professional practice. You will learn crucial insights in tax, software, technology and best business practices that will elevate your knowledge to the next level.

Live Broadcast at the The IPBC IGNITE Conference. IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional business practices that will ignite your business, your employees, and your life! Our conference is a unique opportunity to collaborate, network and educate yourself in the most critical aspects of your professional practice. You will learn crucial insights in tax, software, technology and best business practices that will elevate your knowledge to the next level.

Live Broadcast at the The IPBC IGNITE Conference. IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional business practices that will ignite your business, your employees, and your life! Our conference is a unique opportunity to collaborate, network and educate yourself in the most critical aspects of your professional practice. You will learn crucial insights in tax, software, technology and best business practices that will elevate your knowledge to the next level.

Live Broadcast at the The IPBC IGNITE Conference. IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional business practices that will ignite your business, your employees, and your life! Our conference is a unique opportunity to collaborate, network and educate yourself in the most critical aspects of your professional practice. You will learn crucial insights in tax, software, technology and best business practices that will elevate your knowledge to the next level.

Live Broadcast at the The IPBC IGNITE Conference. IPBC IGNITE is the Business Advisor education event of the year! You will have access to experts and thought leaders in key areas of professional business practices that will ignite your business, your employees, and your life! Our conference is a unique opportunity to collaborate, network and educate yourself in the most critical aspects of your professional practice. You will learn crucial insights in tax, software, technology and best business practices that will elevate your knowledge to the next level.