Podcasts about few words

Ever wondered what it really takes to build a successful podcast that stands the test of time? Today, guest Lorraine Ball shares her extensive journey in podcasting, starting from her initial curiosity in 2009 to the evolution of her show, 'More Than a Few Words.' She discusses the challenges and changes in podcasting formats, the importance of technology, and the dynamics of co-hosting. Lorraine emphasizes the significance of communication, the art of being a good guest, and the value of reusing content effectively to reach a broader audience. This week, episode 204 of Podcasting Unlocked is about podcasting strategies and tips! Entrepreneur, author, professional speaker, and host of More than a Few Words, Lorraine brings creative ideas, practical tips, and decades of real-world experience to every conversation. Leaning on her experience as a business owner and former corporate executive, she delivers solid, usable content in a style that will motivate your audience to action.In this episode of Podcasting Unlocked, Lorraine Ball is sharing the importance of clear communication between guests and hosts and actionable steps you can take right now to repurpose your content to reach new audiences. Lorraine and I also chat about the following: Understanding the right podcasting format for you by trying new things.The dynamics and challenges of co-hosted shows.Tips for being a good podcast guest.Collaborating with guests to create meaningful conversations.Don't forget to head over to https://morethanafewwords.com/ to access Lorraine's podcast, resources, and more!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH LORRAINE BALL:LinkedInMore Than a Few WordsInstagramCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.

Weezer, Worms, Little Guy Greetings, Wet Hull, Fruity Ball Math, A Few Words and some other stuffBluesky:https://bsky.app/profile/dungeonsanddheads.bsky.socialInstagram:https://www.instagram.com/dungeonsanddheads/Discord:https://discord.gg/brB2Agj65VPatreon:https://www.patreon.com/c/DungeonsAndDHeadsYouTube:https://www.youtube.com/@DungeonsAndDheads Hosted on Acast. See acast.com/privacy for more information.

Selling a business wasn't part of Lorraine Ball's original plan. But after nearly two decades of running her marketing agency, Roundpeg, she knew it was time for a change.Rather than walking away entirely, Lorraine kept the pieces she loved — her podcast, “More Than a Few Words”, and her consulting work — while selling the rest. “The day you start [your business], you need to think about your exit,” she says on Be A Marketer. “You want to build a business that someone will want to buy.”On this episode of Be A Marketer, host Dave Charest sits down with Lorraine to explore the key lessons she's learned along the way. She shares why answering customer questions is one of the most effective ways to improve marketing, how business owners should plan for their exit strategy from day one, and why automation is essential for filtering and prioritizing leads.As a longtime Constant Contact Partner, Lorraine also dives into how marketing automation and email segmentation have helped her streamline her efforts, engage her audience more effectively, and deliver personalized experiences that drive results.Additional Resources:Email Marketing Automation SoftwareClick Segmentation FeatureConstant Contact IntegrationsConstant Contact Partner ProgramsMeet Today's Guest: Lorraine Ball of More Than a Few Words☕ What she does: Lorraine is a marketing strategist, Constant Contact Partner, and host of the More Than a Few Words podcast. After nearly two decades running her agency, Roundpeg, she transitioned into consulting, helping businesses refine their marketing strategies and improve their results.

Sometimes, as business owners and marketers, we get so wrapped up in what excites us about our products or services that we lose sight of what matters to our audience. That's exactly what Brad Koch, a coach and business strategist, discovered the hard way. Brad talks about what went wrong as he shared a story of a marketing campaign that fell flat—and the lessons he learned about crafting messaging his customers really cared about.  Key Takeaways: Shift the focus to your audience's needs. Brad's original campaign focused on features and specs that excited his team but didn't address the real pain points of his target audience. The "aha" moment came when he realized his messaging needed to solve his customers' problems, not highlight his product's capabilities. Be the guide, not the hero. Effective marketing positions your customer as the hero of the story and your business as the guide who helps them succeed.   Clarity beats complexity. Trying to say everything in your marketing only dilutes your message. Narrow your focus, be clear, and trust that a simple, specific message will have more impact than a long list of features. Get an outside perspective. Brad emphasized the value of fresh eyes. Whether it's a trusted colleague, a coach, or an external consultant, feedback from someone outside your organization can help you see what your audience sees—and spot the gaps you're too close to notice. Actionable Insights: Before launching your next marketing campaign, ask yourself: Does this message solve a problem for my audience? Am I guiding them toward their success? Is my message clear and focused? Have I sought feedback from someone outside my team? Learn more about Brad And if you have enjoyed this conversation, be sure to check out all the resources for small business owners at More than A Few Words  

For nearly 30 years, Randy Newman has been the musical voice behind Pixar's most beloved films—Toy Story, Monsters Inc., Cars, and more—earning multiple awards and generations of fans. But beyond these nostalgic soundtracks lies a body of work that's often overlooked. Newman's solo career is a masterclass in sharp, literate satire, tackling America's deepest flaws with a deceptively laid-back style. From Sail Away to I Love L.A., his songs blend humor with biting social commentary. In this Rock N Roll Archaeology Short, we explore Newman's 1970s-era music and the new biography A Few Words in Defense of Our Country by legendary rock critic Robert Hilburn. Join us for a deep dive into the genius of Randy Newman! Learn more about your ad choices. Visit megaphone.fm/adchoices

Let's face it: whether it's a middle school rumor or a scathing online review, negative feedback stings. As business owners, those harsh words often hit close to home because they're not just about our work—they're about us. In this episode of More Than a Few Words, I chatted with David Oates, a seasoned crisis communications expert, about how to handle negative reviews and comments with grace. David shared practical advice on how to respond with "empathy and action"—a simple yet powerful approach to defuse tension, protect your brand, and show others that you care about making things right. Key Takeaways: Empathy and Action Are Key: When responding to negative reviews or comments, show understanding without immediately accepting blame. Apologize for the experience and offer to make things right, which reassures current and potential customers of your commitment to service. Avoid Ignoring or Arguing: Ignoring negative feedback implies indifference, while arguing online escalates conflict. Both approaches can harm your reputation. Instead, focus on resolving the issue calmly and professionally. Use Reviews as Insights: Positive and negative reviews are goldmines for understanding your customers. Positive reviews can inspire marketing language, while negative ones offer valuable lessons to improve. Solicit Feedback Proactively: Regularly ask for customer feedback and make it easy for satisfied customers to leave reviews on platforms like Google or Yelp. This helps balance out any negative comments with authentic, glowing endorsements. Think Old-School, Act Online: Just as local shopkeepers once chatted with customers over the counter, business owners today can build relationships and trust through online interactions. Approach these conversations with the same care and humanity you'd show in person. Actionable Tips: Monitor reviews and social media mentions regularly to stay on top of feedback. Respond promptly and empathetically to negative comments, signaling your commitment to customer care. Encourage happy customers to leave reviews to showcase your strengths. Remember: every interaction, even online, is a chance to build trust and loyalty. Want more great advice? Check out David's  website and connect with him on LinkedIn. For additional resources to grow your business, head over to More Than a Few Words.

In another of my continuing What Went Wrong series I chatted with Tracy Brinkman, a business success coach, podcast creator, and host of the Dark Horse Entrepreneur podcast. Tracy shared a story that every business owner can relate to: the time he created something he was certain people would love—only to be met with silence. Years ago, Tracy poured his heart into developing a goal-setting seminar. He thought he had all the pieces in place—a clear concept, valuable insights, and a hungry audience. But when he launched, there wasn't a ripple of interest. Why? Tracy realized he had skipped the most crucial step: asking his audience what they actually needed. It's a classic trap. Like Tracy, many entrepreneurs try to appeal to everyone, believing that casting a wide net will bring in more fish. But in reality, it's the focused approach—speaking directly to a specific audience—that truly resonates. Tracy's story is a powerful reminder that vague messaging and generic offers often get lost in the noise. His hard-won lesson? Focus on a niche. The smaller your target, the sharper your message, and the more likely you are to connect with those who matter. For Tracy, this meant shifting from talking to “all entrepreneurs” to addressing parents balancing corporate jobs and side hustles. He found that by narrowing his focus, he wasn't just reaching people; he was solving their specific problems, turning listeners into raving fans. Know your audience before you create. Talk to potential customers, ask questions, and listen. Insights from these conversations will guide your product or service in the right direction. Be specific in your messaging. A narrow focus on a well-defined audience leads to stronger connections and better results. Instead of shouting to the crowd, speak directly to the people you're best positioned to help. Resist the urge to please everyone. Trying to appeal to everyone dilutes your impact. Focus on solving a specific problem for a specific group. Show your value clearly. If your product or service has unique benefits, highlight them. Don't assume your audience will figure it out on their own. Start small to grow big. Building a loyal niche audience may seem limiting at first, but it's the foundation for sustainable growth. Whether you're starting a podcast, launching a product, or marketing your services, Tracy's journey is a great example of why less is often more. If you're looking for inspiration and practical tips, be sure to check out The Dark Horse Entrepreneur podcast! And if you are looking for more resources for your business check out all the Tools at More than a Few Words 

There's a common myth that as a business owner, it's your business, so you must do it all. Carolyn Bisaleeski's journey shows just how limiting that mindset can be. A former accountant turned coach and author, Carolyn shared her story on More Than a Few Words about breaking free from micromanagement, finding clarity, and creating a business aligned with her true purpose. Her insights are a must-listen for anyone feeling stuck in a role they've outgrown. Here are the key takeaways from our conversation: Recognizing the Red Flags Carolyn explained how feelings of dread, stress, and misalignment with her work signaled that she was no longer in the right place. For her, the daily grind became unbearable, and she realized it was time to reevaluate what she truly wanted. The Power of Clarity Once Carolyn became clear on her goals, she made decisions quickly. Within a month, she let go of her accounting firm, resolved her commitments, and transitioned to a career that felt meaningful. Clarity, she said, makes decision-making straightforward. Trust and Delegation A major hurdle for Carolyn was learning to trust others with her business. Her micromanaging tendencies were both a cause of stress and a barrier to growth. Letting go and building trust created space for transformation. Creating a ‘Shopping List' of Dreams Carolyn's practical advice for gaining clarity? Write a “shopping list” of everything you want, even the seemingly impossible. This act helps push beyond comfort zones and visualize new possibilities. Balancing Masculine and Feminine Energies Carolyn emphasized the importance of balancing action-driven "masculine" approaches with intuition and flow. This holistic mindset shift empowered her to navigate change and find joy in her work again. Actionable Takeaway: If your business no longer feels like the right fit, start by carving out 30 minutes to reflect. Write down your goals—no matter how far-fetched they seem. Use this clarity to make decisions that honor both your vision and yourself. Remember, you can build a business that works for you. For more inspiration, check out Carolyn's podcast, Inspired Choice, and her new book, Inspired Chronicles. And if you enjoyed this conversation, be sure to check out More than a Few Words.     

Randy Newman has been nominated for 22 Academy Awards (he’s won twice), for 23 Grammy Awards (seven wins), and for three Primetime Emmy Awards (and he won all three). Bruce Springsteen has called him “our great master of American song and storytelling.” Jackson Browne says Randy Newman is “the foremost satirist of our times.” And the composer John Williams has called him “a kind of musical Will Rogers or Mark Twain.” Critic Robert Hilburn has published what may well be the definitive biography of Newman, A Few Words in Defense of Our Country. This hour, Hilburn joins us to talk Randy Newman. GUEST: Robert Hilburn: Author of A Few Words in Defense of Our Country: The Biography of Randy Newman The Colin McEnroe Show is available as a podcast on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, TuneIn, Listen Notes, or wherever you get your podcasts. Subscribe and never miss an episode! Subscribe to The Noseletter, an email compendium of merriment, secrets, and ancient wisdom brought to you by The Colin McEnroe Show. Join the conversation on Facebook and Twitter. Colin McEnroe and Dylan Reyes contributed to this show.Support the show: http://www.wnpr.org/donateSee omnystudio.com/listener for privacy information.

In this engaging episode of Rebecca Sounds Reveille, Rebecca L. Mahan interviews actor, director, and filmmaker Kevin O'Neill. They dive deep into Kevin's journey in entertainment, offering invaluable advice to aspiring actors and creatives. Kevin reflects on his struggles and triumphs during his decade in Los Angeles, highlighting how desperation for roles can lead to a loss of authenticity. He emphasizes the importance of embracing who you are in auditions and letting go of factors beyond your control. Drawing from his experiences as a director, Kevin shares how often talented individuals miss opportunities not because of skill but due to uncontrollable variables, such as physical attributes. His message to creatives is clear: “Be the best version of yourself and let your time come naturally.” Kevin recalls pivotal moments in his career, including an anecdote about losing an opportunity because he tried to adjust his personality to fit what he thought casting directors wanted. He learned the hard way that authenticity is key and advises others to present their true selves. His perspective is bolstered by insights from acting legend Bryan Cranston, who championed the same philosophy. The conversation transitions into a discussion of Kevin's latest project, Man of Few Words, a five-minute, dialogue-free film that delivers an emotionally powerful story through visuals and music alone. Kevin shares the incredible reception it received at a unique screening in Ohio where the audience watched the film multiple times, discovering new layers with each viewing. Rebecca praises Kevin's ability to create such a profound impact in a short film, calling it a remarkable example of storytelling. She encourages listeners to watch Man of Few Words and follow Kevin's journey as the film continues to make waves globally. The conversation ends with Kevin sharing his excitement for future projects and gratitude for the support he's received. Listeners are encouraged to connect with Kevin on his social media platforms and website to stay updated on his work and upcoming screenings of Man of Few Words. Rebecca closes the episode with a heartfelt thank-you to Kevin and a reminder to share this episode with others to spread its inspiring message. Key Takeaways: • Authenticity is crucial in auditions and creative pursuits. • Success often depends on uncontrollable variables—focus on being remembered for who you are. • Man of Few Words exemplifies how visual storytelling can evoke profound emotions and universal connections. • Persistence and passion are key, whether in entertainment, law enforcement, or other fields. For more on Kevin O'Neill, visit Kevin O'Neill Productions https://kevinoneillproductions.com or follow him on social media. TO CONNECT WITH REBECCA L. MAHAN, visit www.RebeccasBizCard.com

Meet Lorraine BallAfter spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed.Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms and in her weekly podcast More than a Few Words.She brings creative ideas, practical tips, and decades of real-world experience to every conversation.Highlights00:00 Welcome to the Social Capital Podcast01:12 Introducing Today's Guest: Lorraine Ball02:11 Three Essential Marketing Questions04:00 Classifying Your Competitors07:19 Aligning Objectives with Marketing Tactics11:07 Advice to My 20-Year-Old Self12:32 Host Interview and Final Thoughts15:30 Closing Remarks and Contact InformationGiveawayRandom Strangers to Raving FansThis self-paced program explains how to step prospects through your sales funnel, converting random strangers into raving fans.Connect with LorraineMore than a Few WordsLinkedIn

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings, and bad coffee to follow her passion for helping small business owners succeed. Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms, and in her weekly podcast More than a Few Words.00:00 - 00:16 "I have often heard people say, well, I have these two communities and I will tell you that if you have two distinct communities, two totally different worlds that can use your product, that's fine. But each campaign needs to attract one.” — Lorraine Ball00:17 - 00:35 Welcome to Peppershock Media's Marketing Expedition Podcast00:36 - 01:35 Lorraine's Background01:36 - 09:45 Marketing Essentials Moment: Rise of Video Marketing09:46 - 12:05 Lorraine, welcome to the show!12:06 - 14:00 Three Key Elements for a Marketing Plan14:01 - 15:39 Identifying Your Customer15:40 - 17:39 Understanding Your Competitors17:40 - 20:11 Defining Your Marketing Objectives20:12 - 28:24 Success Story28:25 - 29:10 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year!29:11 - 36:00 Encouraging User Engagement and Content Creation36:01 - 39:00 The Power of Contests for User-Generated Content39:01 - 42:02 Understanding Zero Click Strategies42:03 - 44:39 Creating Engaging Short-Form Content44:40 - 50:58 The Importance of Direct Messaging for Links50:59 - 55:24 Advice for Students Entering the Workforce55:25 - 55:49 How to connect with Lorraine (https://www.linkedin.com/in/lorraineball/)55:50 - 56:37 Thank you so much, Lorraine! Share this podcast, give us a review, and enjoy your marketing journey!56:38 – 57:23 Join The Marketing Expedition Community today! - themarketingexpedition.com#MarketingPodcast #CustomerInsights #TargetAudience #CustomerFocus #ZeroClickSearches #SocialMediaMarketing #NicheMarketing #FreshMarketingStrategy #MarketingTips #MarketingExpert #VideoMarketing #MarketingJourney Hosted on Acast. See acast.com/privacy for more information.

Randy Newman is one of the most misunderstood and under-celebrated musicians of the modern era. Reknowned Music Journalist/Author Robert Hilburn's new book, A Few Words in Defense of Our Country is the definitive Randy Newman biography and Bob joins us to spotlight the genius and the legend of a great American musician and storyteller.Robert Hilburn was the music critic for the Los Angeles Times for 35 years and he's written books about John Lennon, Paul Simon, Bruce Springsteen and Johnny Cash. Bob tells us that Newman (much like Simon) had to be convinced to have his legacy chronicled. Randy grew up in a legendary musical family in which tooting your horn (metaphorically) was frowned upon. His uncles composed movie scores and they taught Randy to let the work be your voice.We hear about Randy's challenging childhood, the pressure he felt to succeed in music and how success, once achieved, incurred his father's envy. Throughout his career, Randy's best childhood friend, Lenny Waronker (who became a record exec) believed in him, opened doors and cheered his efforts.Diving further into Randy's work flow, creative struggles and anxiety-taming efforts, Bob illuminates Randy's genre-bending and cultural interrogating musical achievements.We also delve, with Bob, into the influence once held by music critics in the golden ages of both print media and the music industry. We discuss the futures of recorded music and journalism and Bob tells us about his favorite interview ever… with Bob Dylan… and that one time he went to Folsom Prison with Johnny Cash.Plus, Weezy recommends the original Apple TV+ movie, Blitz and Fritz is currently into the new series Rivals, streaming on Hulu and other platforms.Path Points of Interest:Robert HilburnRobert Hilburn on WikipediaA Few Words In Defense of Our Country: The Biography of Randy Newman by Robert HilburnRobert Hilburn Amazon Author PageRobert Hilburn on XAmanda PetrusichBlitz on Apple TVRivals - On Several Platforms

Happy 200th! Peretti & Rudy are Here! To Celebrate: PLEASE show you’re love and Like & Subscribe to Our Channel ---> https://www.youtube.com/@TrashTuesday Thank you to our Sponsor(s)! *HERS* Start your free online visit today at https://www.forhers.com/trashtuesday That’s F-O-R-H-E-R-S dot com slash trashtuesday for your personalized weight loss treatment options. *Listen to Esther's New Solo Pod!* https://www.esthersgrouptherapy.substack.com *Visit Ebb Ocean Club & Holiday Shop* https://www.ebboceanclub.com/ for Khalyla’s reef safe and biodegradable hair products! ___________________________________________________________________ MORE CHELSEA PERETTI! WEBSITE: https://chelseaperetti.komi.io/ INSTAGRAM: https://www.instagram.com/chelsanity/... PODCAST: Call Chelsea Peretti https://podcasts.apple.com/us/podcast... More Rudy Jules: IG: https://www.instagram.com/rudyjuless/ Bad Friends Podcast: https://www.youtube.com/@BadFriends Tigerbelly Podcast: https://www.youtube.com/@TigerBelly Chapters: 00:00 A Constipation Woman of Few Words 02:00 Happy 200th! Chelsea & Jules are here 07:00 Chelsea's Having a Breakdown 12:03 Proof is in the Scone 16:30 Docs' Sticking Fingers in 30:00 Super Model in her Downtime 34:00 Trader Joes Taste Test 39:00 Constipation Check In! 46:50 SOUP 01:02:30 Wrapping Up ______________________________________________________________________ FOLLOW TRASH ON SOCIALS: Instagram: https://www.instagram.com/itstrashtuesday Tiktok: https://www.tiktok.com/@itstrashtuesday More Esther: TikTok: https://www.tiktok.com/@esthermonster Instagram: https://www.instagram.com/esthermonster/ More Khalyla: Instagram: https://www.instagram.com/khalamityk/ Tigerbelly Podcast: https://www.youtube.com/@UCIyIoM_Nd8HtY19fuR_ov2A PRODUCTION: Production Team: Tiny Legends, LLC: https://www.instagram.com/tinylegends.prod/ Stella Young: https://www.instagram.com/estellayoung/ Guy Robinson: https://www.instagram.com/grobfps/ Ariel Moreno: https://www.instagram.com/jade.rabbit.cce/ Edited By: Case Blackwell: https://www.instagram.com/caseblackwell/

On this episode of the Planet LP podcast, host Ted Asregadoo meets up with novelist, pop culture writer, and podcast host Jeff Giles to recommend some essential reads for music lovers. Ted and Jeff dive into a curated selection of rock biographies, behind-the-scenes histories, and critical perspectives on some of music's biggest names. Get ready for some deep talk about My Effin' Life by Geddy Lee, Nothing But A Good Time: The Uncensored History of the '80s Hard Rock Explosion by Tom Beaujour and Richard Bienstock, Surrender by Bono, All Over The Place: The Rise of The BANGLES From The L.A. Underground by Eric M. Shade, A Few Words in Defense of Our Country: The Biography of Randy Newman by Robert Hilburn, Rememberings by Sinéad O'Connor, and more. Whether you're a die-hard fan or just discovering these artists, Ted and Jeff's recommendations are sure to add some rock & roll to your reading list!

The witty, cynical and often tongue-in-cheek songwriter Randy Newman is the subject of a new biography. He also wrote a bunch of film scores, including the music for Toy Story, Ragtime, A Bug's Life, and Monsters, Inc. We're revisiting Newman's interview with Terry Gross from 1998 and Ken Tucker reviews the book, A Few Words in Defense of Our Country.Justin Chang reviews the new Vatican thriller Conclave.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

The witty, cynical and often tongue-in-cheek songwriter Randy Newman is the subject of a new biography. He also wrote a bunch of film scores, including the music for Toy Story, Ragtime, A Bug's Life, and Monsters, Inc. We're revisiting Newman's interview with Terry Gross from 1998 and Ken Tucker reviews the book, A Few Words in Defense of Our Country.Justin Chang reviews the new Vatican thriller Conclave.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

We often get advice about how we should interact and engage on social media. You need to be subtle. Don't be too pushy. Don't jump to offering your product and services right away. That is all good advice. I would never want to walk into a networking event and start talking to the very first person I meet about how I can help them without finding out a little bit about them. But, sometimes that advice to be subtle takes us in the wrong direction. We're so careful not to promote our product or services that people don't know what it is we really do. I know I can be guilty of this and so today I'm going to tell you I work with businesses that have spent money on marketing and are not satisfied with the results. They're looking for a quick independent assessment of what they're doing and how they can do it better. Sound like you? Well then book an appointment today. Oh, and come back and listen to longer episodes of More Than a Few Words wherever you listen to podcasts.   BOOK AN OFFICE HOUR -   

Donna Peterson, CEO of World Innovators and I chatted , about the importance of growing and maintaining a high-quality email list. Here are a few key takeaways: Quality Over Quantity: Donna emphasizes that when it comes to email lists, having a smaller, highly-targeted list is much more effective than a large, unfocused one. A clean and updated list ensures that your messages are reaching the right audience, which can significantly improve engagement rates. Know Your Audience: Understanding your audience goes beyond just their job titles or industries. It's about knowing where they prefer to receive their content and what types of messaging resonate with them. This insight helps tailor your communication strategies for better results. Creative Engagement: Donna highlights the effectiveness of unique approaches like LinkedIn Live series to attract new subscribers. By offering valuable, easy-to-digest content, businesses can provide high perceived value without demanding a large time commitment from their audience. Cross-Promotion and Authority by Association: Collaborating with other entities that serve your target market can be a powerful way to grow your list. Using lists from industry-specific publishers can also lend credibility and ensure compliance, as these sources have already vetted their audiences. Consistency and Accountability: Regular engagement with your audience, whether through frequent meetings or consistent content delivery, helps maintain interest and accountability, encouraging ongoing interaction and growth. Look for More than a Few Words, a Marketing Conversation for Business Owners wherever you listen to podcasts https://morethanafewwords.com

INTERVIEW: Barry Saunders on new collab single 'Man of Few Words' with Delaney Davidson by Zac Hoffman on Radio One 91FM Dunedin

The Importance of Marketing in PodcastingIn a recent episode of "The Thoughtful Entrepreneur Show," host Josh Elledge interviewed Lorraine Ball, a seasoned podcast host, marketing strategist, and the founder of "More Than a Few Words." Their discussion explored the nuances of podcast marketing, industry trends, and practical strategies for businesses aiming to boost their marketing efforts. This blog post will distill the key insights and tips shared by Lorraine Ball, offering a comprehensive guide for podcasters and marketers alike.Lorraine emphasized the critical importance of understanding your audience as a foundation for any successful podcast marketing strategy. Conducting audience research through surveys, social media polls, and analytics tools can help gather data on your audience's demographics, interests, and listening habits. Building a strong, recognizable brand for your podcast is also essential. This involves developing a unique value proposition and ensuring consistent branding elements like podcast artwork, intro music, and episode format align with your brand identity.Lorraine discussed leveraging social media and the rise of video content as powerful tools for promoting podcasts. Tailoring content for each social media platform and engaging with your audience through comments, discussions, and interactive content like polls and Q&A sessions can significantly boost your reach. Additionally, incorporating video by recording video versions of episodes and creating short clips for social media can increase engagement. Lorraine also highlighted the importance of SEO for podcasts and email marketing, suggesting keyword research, providing transcriptions, building an email list, and sending regular newsletters to keep your audience engaged.About Lorraine Ball:After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion helping small business owners succeed. As an entrepreneur, author, and professional speaker, she shares what she knows about marketing in presentations to groups around the county, in college classrooms and in her weekly podcast More than a Few Words. Every conversation is filled with creative ideas, practical tips, and decades of real-world experience. About More Than A Few Words Podcast:It started as a conversation with friends. When someone would drop by the office, I would pull out my iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words, a marketing podcast was born.Over the last fourteen years, there have been conversations with marketing celebrities, professionals and business owners like you. There were some laughs and lots of good information along the way. Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration.And now, there is a book. More than a Few Written Words is extension of those conversations with some of my favorites guests from around the globe, sharing their expertise in a new format. I hope you enjoy reading this essay collection as much as I enjoyed assembling it. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Lorraine Ball at https://morethanafewwords.com/host-lorraine-ball/Check out Lorraine Ball on LinkedIn at https://www.linkedin.com/in/lorraineball/Don't forget to...

Podcast listeners click here to view the works Caroline Zilinsky's paintings freeze pivotal moments in our culture's history, encouraging us to reflect upon our times, whether it's the absurdity, the horror or the humour. At the risk of being labelled a conspiracy theorist, she's attracted to the dilemmas brought on by the internet era and shines a light on the things that trouble most of us: our loss of privacy, shortened attention, a heightened focus on appearance,  a growing indifference to human suffering and the increasing power assumed by tech giants. Her paintings often depict a political or social narrative and although she accepts some are too confronting to hang above the sofa, there's something about the levity in her use of line, colour and form which invites us to venture into the darker corners of our culture, causing us to linger and question. Caroline is also well known for her portraiture and landscape painting. She won the Portia Geach Memorial Award portraiture prize in 2020 (the same year she won the Evelyn Chapman award) and has been a finalist in many others including the Archibald and Darling portrait prizes. This interview took place at the mid-career survey show of Caroline's work 'Exquisite Cadaver' at the University of Newcastle Gallery. Curated by Gillean Shaw, it was a collection of 40 stunning works spanning over 2 decades. The interview was also filmed and I'll be posting a video, including footage from the exhibition and Caroline's studio, on the TWP YouTube channel in the coming weeks. Feature photo:  Phillip Antonio Lemos Caroline Zilinsky on Instagram Caroline Zilinsky at NandaHobbs Sign up to the TWP newsletter TWP YouTube channel Loading Dock interview My AGNSW Artists in Conversation interview with Caroline Ceal Floyer 'Kubla Khan'2022oil on linen107 x 106.7 cm 'Exquisite Corpse'2024Oil on linen 'For Whom the Bell Tolls' 2023oil on linen138 x 138cm 'Faceless The Congressional Hearing of Mark Zuckerberg' 2020oil on linen122 x 122cm 'Man of Few Words'2020Ink on AGNSW archive manila folder30 x 21cm (paper size), 60 x 47cm (framed size) 'Somewhere Over the Rainbow' 2023Oil on linen112 x 122cm 'Plastic Fantastic', 2023oil on linen56 x 62cm 'Refract Back', 2023Oil on linen112 x122 cm 'Too Long; Didn't Read (Universal Declaration of Human Rights)'2023Oil, Oil Stick and Digital Configuration on Canvas97 x 87cm 'Me and Ellie', 2004-2005oil on linen 71 x 454.5cm'My Brother Adrian' oil on linen72.5 x 54cm      

 | Artist  | Title  | Album Name  | Album Copyright | Rev Freakchild  | Preachin' about Life and Death  | Preachin' Blues  |  | Fleetwood Mac  | Five Long Years [Live]  | Making Tracks  |  | Professor Longhair,  | Rockin' Pneumonia  | The London Concert [Blues Collection] | Angela Lewis Brown  | I  | Set Me Free  |  | Tinsley Ellis  | Alcovy Breakdown  | Naked Truth  |  | Mick Simpson  | 50 Miles From Memphis  | Unfinished Business  |  | Ben Bedford  | Twenty One  | Portraits  |   |  | Phantom Blues Band  | Big Boy Pete  | Out of Shadows  |  | John Hammond Jr  | Mother-In-Law Blues  | Friends Along the Way Disc 1 | B. B. King  | Don't Answer the Door  |  | Rory Block  | Lo, I Be With You Always  | I Belong To The Band | Mike Zito & Friends  | Reelin' And Rockin'  | Rock 'N' Roll; A Tribute To Chuck Berry | Brian Setzer  | Rock Boys Rock  | The Devil Always Collects | Guitar Not So Slim  | Man of Few Words  | Diet Slim  |   |  | J.D. Harris  | The Grey Eagle  | The Stuff that Dreams are Made Of (disc 1) | Linsey Alexander  | I Got a Woman  | Come Back Baby  |  | Dr. Wu' and Friends  | I Wanna' Love You  | The Texas Blues Project | Ghalia Volt  | She's Holdin' You Back  | Shout Sister Shout  | 

Join us as Lorraine Ball tackles the age-old question: Is email marketing dying?With her wealth of experience and keen insights, she breaks down common myths surrounding email marketing and reveals the value it continues to offer in today's digital landscape.We also explore the concept of repurposing content for email marketing, uncovering innovative strategies for repackaging existing content to engage with your audience on a deeper level.Lorraine's practical advice and real-world examples offer actionable insights for enhancing your email marketing strategy and driving meaningful results.Tune in to this enlightening episode of Digital Journey to gain exclusive access to Lorraine Ball's expert guidance on email marketing. Whether you're a seasoned marketer or just starting out, Lorraine's wisdom is sure to inspire and empower you to elevate your email marketing game and achieve unparalleled success.You can reach out to Lorraine at:LinkedIn: https://www.linkedin.com/in/lorraineball/or listen to her podcast "More than a Few Words"Support the show

Welcome to the Better Business Better Life podcast! Join host Debra Chantry-Taylor and special guest Lorraine Ball as they uncover the keys to business success. From building and selling digital agencies to harnessing the power of EOS for business transformation, they explore a range of crucial topics. Discover invaluable insights on marketing strategies, the advantages of podcasting, and the impact of AI on branding and lead generation. Lorraine, an accomplished entrepreneur, author, and professional speaker, is the host of More than a Few Words. Drawing from her extensive experience as a business owner and former corporate executive, she provides practical tips and creative ideas that drive action in every conversation.Don't miss out on this opportunity to tap into her dynamic expertise and gain valuable insights! HOST'S DETAILS: ___________________________________________ ►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner ►See how she can help you: ⁠https://businessaction.co.nz/⁠ ____________________________________________ GUESTS DETAILS: ____________________________________________ ►⁠linkedin.com/in/lorraineball⁠ ►⁠morethanafewwords.com ⁠ ►https://lorraineball.com/ Chapters: 0:00 Introduction 6:44 Business challenges and marketing strategies 11:26 Balancing focus and exploration in business 14:54 Podcasting as a marketing tool and its benefits 20:52 Marketing and AI, with a focus on branding and lead generation 28:05 Using EOS framework for marketing agencies 35:42 Marketing strategies, sales training, and process documentation 41:33 Marketing strategies and personalised approach for business growth --- Send in a voice message: https://podcasters.spotify.com/pod/show/betterbusiness-betterlife/message

In this podcast episode, Nicole O'Byrne talks to Thomas Peace about his book, The Slow Rush of Colonization: Spaces of Power in the Maritime Peninsula, 1680–1790 published by UBC Press in February 2024. In The Slow Rush of Colonization, historian Thomas Peace traces the 100-year context that underpins the widespread Euro-American/Euro-Canadian settlement of the Maritime Peninsula. Thomas Peace is an associate professor of history and co-director of the Community History Centre at Huron University College. He has authored numerous articles on the history of schooling and settler colonialism, historical relationships between the Mi'kmaw and Acadians, and the influence of digital technologies on the historian's craft. He has edited two Open Educational primary source readers: The Open History Seminar (with Sean Kheraj) and A Few Words that Changed the World. Since 2009 he has edited ActiveHistory.ca, one of Canada's leading history blogs, and in 2016, with Kathryn Labelle, he edited From Huronia to Wendakes: Adversity, Migrations, and Resilience, 1650–1900. Image Credit: UBC Press If you like our work, please consider supporting it: bit.ly/support_WTY. Your support contributes to the Champlain Society's mission of opening new windows to directly explore and experience Canada's past.

In this episode of "More Than a Few Words," I had the pleasure of chatting with Susan Trumpler, the founder of Unstoppable Women in Business.  We dove into the process of moving prospects from contemplation to a resounding "yes" and making the sales journey more comfortable. Susan emphasized the importance of understanding the prospect's pain points and aligning your solution with their immediate needs. We discussed the three crucial questions that need to be answered before a prospect can say yes. Why do they need your solution? What choices do they have?  Why now?  Once your prospect answers those three questions, it is easy to present a solution they will say yes too.  

All of these in conversation with Shooting News Weekly Editor , Dan Zimmerman.How's That Times Square ‘Gun-Free' Zone Working Out Mr. Mayor?, A Few Words on SNW's Comment Policy, Metzl: We Need a Holistic, Societal (and Expensive) Strategy to Get Benighted Red-Staters to Swallow More Restrictions on Their Gun Rights, Elections Have Consequences…Especially in Purple States, Trump Needs To Be Held Accountable for His Gun Rights Campaign Promises This TimeLock N Load is presented by; Aero Precisionhttps://aeroprecisionusa.comModern Gun Schoolhttps://mgs.edu Ace Firearmshttp://www.acefirearms.comDeSantis Holstershttps://www.desantisholster.comStaccatohttp://staccato2011.comTaran Tactical Innovationshttps://tarantacticalinnovations.comSpikes Tacticalhttps://www.spikestactical.com

A Few Words with Christian Townson is back baby! We will be exploring A Few Words on World Christian Leadership.

​When you create your brand you are investing in something that should last for the long haul. The colors, the fonts and your overall style guide should remain fairly consistent over the life of your brand.  However, sometimes your business changes and when it does you might want to consider rebranding. Maybe you want a more mature look, something more representative of. and established company. Or, in my case as I let go of my agency I'm looking to change my branding to create an image that is more about me so I'm going through a rebrand process right now. I'm doing the things you need to do if you're serious about rebranding.  I'm thinking about what I want my brand to represent, what I want people to think and when they see the More than a Few Words logo. The process is about the fonts. the colors and the style.  And, it's not easy, but if it's done right it will be a brand that will last.

Do you struggle with marketing? You know you have great ideas but you can't implement them the way you want them.  In this episode, Jaryd Krause invites Lorraine Ball and she will share her insights on marketing so you can grow your business and generate profits.  Lorraine transitioned from a corporate career to pursue her passion for helping small business owners. As an accomplished entrepreneur, author, and professional speaker, she shares her marketing expertise through presentations, college lectures, and her podcast, "More than a Few Words." Lorraine's insights are rooted in creativity, practicality, and extensive real-world experience. Beyond her professional life, she enjoys photography and traveling in her spare time. In this interesting conversation, they delve into the best content marketing strategies. The difference between old school traditional marketing and digital marketing The two most important things the best marketers focus on And why is focusing on those two things in their business and marketing what gets them the maximum amount of profit? They also discussed how using other people's content can make you more money in your business. Paid marketing vs. content marketing, which one should you go for? Lastly, Lorraine will also share stories of businesses she's worked with and how they've collected a lot of business from giveaways and competitions. Do you want to be a great marketer? Then, this episode is perfect for you! Start watching this video and learn valuable marketing insights.     Episode Highlights 07:06 What do the best marketers have in common? 12:09 How can digital marketers survive adversity? 20:36 How do you measure their total ROI and cost of content marketing?  25:36 Social Media Marketing vs. Content Marketing 28:26 Things that the best marketers are doing right 40:00 Building human connection is very important for a marketer. Key Takeaways ➥ "Customer-centricity" is a fundamental concept in marketing that means putting the customer at the center of all business decisions and strategies. Successful marketers prioritize customer-centricity by understanding and addressing the specific needs, preferences, and problems of their target audience or customers. ➥ It is important to understand where customers are in their buyer's journey and the value of conversions over high click-through rates. Lorraine emphasizes the need to consider the entire customer journey, from initial engagement to conversion, and to focus on metrics like open rates, engagement rates, and customer acquisition. ➥ People often forget to factor in the costs of content marketing when measuring the return on investment (ROI) of paid advertising campaigns. Lorraine discusses the opportunity cost of spending time on content creation instead of directly selling and suggests that content marketing should be tracked as an expense. About The Guest After spending too many years in corporate America, Lorraine said goodbye to bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed. Today, she is a successful entrepreneur, author, and professional speaker who enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms and in her weekly podcast, More than a Few Words.She brings creative ideas, practical tips, and decades of real-world experience to every conversation.In her spare time, she loves to travel and take photos.     Connect with Lorraine Ball  ➥ Podcast - https://morethanafewwords.com ➥ Amazon Author Page - https://bit.ly/LorraineBallAuthor ➥ YouTube - https://www.youtube.com/@MTFWPodcast   Resource Links ➥ BOB SEO service - https://buyingonlinebusinesses.com/seo-services/ ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Market Muse (Content Marketing Software) - https://bit.ly/3Me39L0➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD ➥ Page Optimizer Pro (SEO tool for optimizing web pages) - https://bit.ly/3wQCzin *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.See omnystudio.com/listener for privacy information.

In this podcast episode of "More than a Few Words," host Lorraine Ball interviews Geoffrey Klein, a story expert, TEDx speaker, and content producer, about creating captivating content. Klein's new book, "The Content Beast," serves as a guide to crafting remarkable content. The conversation revolves around the challenge of making content stand out and the art of storytelling. Klein suggests that a key element of compelling content is understanding and catering to the audience. He introduces the concept of the "eleventh commandment": knowing your audience. Instead of making content solely about oneself or the business, it should be geared towards the audience's needs, interests, and pain points. Klein proposes a simple yet powerful storytelling structure called the "Story Pad," which includes the elements of Pain (beginning), Answer (middle), and Difference (end). By identifying the audience's problems, offering solutions, and illustrating the transformative impact of those solutions, content can resonate more effectively. The podcast emphasizes that effective content creation involves understanding your target audience's pain points, delivering relevant solutions, and highlighting the positive change that comes from using your product or service. Klein emphasizes that storytelling is a powerful tool for engagement, urging content creators to avoid self-aggrandizement and focus instead on relatable, audience-centered narratives. This approach can help content stand out and truly connect with the hearts and minds of the intended audience. Look for Geoff's new book: 

Selling your business should not be left to chance or addressed only when you are ready to retire. It is a process that starts the day you launch your business. When you approach entrepreneurship with the possibility of a future sale in mind, you create a more valuable and attractive asset for potential buyers. Whether you ultimately decide to sell or not, the steps you take to prepare for a sale will also make your business stronger, more resilient, and better positioned for long-term success. So, embrace the idea that selling your business starts the day you launch, and you'll be on the path to building a more valuable and sustainable enterprise. In today's podcast, Lorraine Ball from “More than a Few Words” and Stephen Halasnik from Financing Solutions (https://financingsolutionsnow.com/) discuss “Selling your business: Why this starts the day you launch.”  

Welcome to Episode 117 of the Make Your Mark Podcast! In this highly engaging conversation, Kay welcomes Lorraine Ball, a vibrant personality whose journey from corporate America to empowering small business owners is nothing short of inspirational. Lorraine takes us on a thrilling ride through her 13-year-long podcasting journey, a time when podcasting was a relatively undiscovered realm. Along the way, they uncover the power of live tweeting during podcast episodes and offer a glimpse into the evolving landscape of Twitter. At its core, this episode delves into Lorraine's rich background, her foray into podcasting, and the invaluable early lessons she gained from experimenting with various podcast formats and the ever-evolving social media platforms.Here's a breakdown of what to expect in this episode:    Lorraine's Journey: From Corporate Marketing to Entrepreneurship    The Power of Innovation and Adaptability in Marketing    Balancing Technology and Human Touch in Marketing    Navigating the Limitations of AI and Chat GPT in Marketing    Differentiation and Customer-Centric Marketing: Lorraine's InsightsAnd so much more!About Lorraine Ball:Lorraine Ball is a Marketing Strategist, Podcast Host, and Marketing Educator with a mission to empower small business owners using digital marketing tools for growth. Having bid farewell to the corporate world, she now dedicates her entrepreneurial journey to helping businesses thrive. Lorraine's expertise extends to entrepreneurship, authorship, and professional speaking, where she imparts her extensive marketing knowledge to diverse audiences, including groups nationwide, college classrooms, and through her weekly podcast, "More than a Few Words." With over three decades of marketing experience in both large and small companies, Lorraine remains grounded in the timeless foundations of effective marketing amidst the ever-evolving media landscape.Check Lorraine Ball on…Website: https://morethanafewwords.com/LinkedIn: https://www.linkedin.com/in/lorraineballYouTube: https://www.youtube.com/channel/UCVjD9zjY5CgkmRyMsjnuLCgFacebook: https://web.facebook.com/MTFWpodcast/?_rdc=1&_rdrConnect with Kay Suthar!Website: https://makeyourmarkagency.com/LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/Go ahead and check out my podcast agency: https://makeyourmarkagency.com/For more info, please feel free to email me at kay@makeyourmarkagency.com

A Few Words of Hope and Strength During this Difficult Time. I don't really have the words. I just wanted to share my own thoughts in case it was helpful to anyone. Please email me at gilaglassberg18@gmail.com or what's app me at 570-878-3642 if you wanted me to cover a topic in this area or you would like to share something as well. Wishing us all strength and iyh Masiach should come NOW! --- Support this podcast: https://podcasters.spotify.com/pod/show/gila-glassberg/support

In episodes 6 and 7, Ramey discovers a self-care technique for tapping acupuncture points to relieve negative emotions.One of the most studied methods is called EFT, or Emotional Freedom Technique. EFT is an emerging, research-based example of how Eastern medicine bridges beautifully with Western psychology.Listen to how Ramey prepares for her first tapping experience.Mental Healthcare in America Could Use a Healthy Dose of Chinese Medicine Most mental health treatment in America includes prescription medicine and psychotherapy. But results in the last century show that the biomedical healthcare system, alone, can't fully manage America's mental health needs. Since the pandemic, the number of people suffering from emotional and mental anguish is staggering. More than 1 in 5 adults in the United States live with a mental illness.[1] Just imagine, in the wake of modern life and current events, how many people live with a negative emotion like anger, sadness, anxiety or fear. The numbers are likely much higher! You are fortunate to be in charge of your own health and have the power to add self-care skills to your life.The challenge lies in how to choose what's best for you. You can go to therapy to treat your negative emotions. You can also combine psychotherapy with prescription medication. And if this combination works for you, that's wonderful! But there are 4 reasons why these two options might not work for everyone: Not Enough Healthcare PractitionersPoor Access to CareTreatments are Not Unique to YouToo Much of the Same Thing Leads to Overtreatment The ultimate goal is to minimize your need to see a doctor. One technique that can help reduce your emotional burden is a self-care method called EFT. What is EFT? Emotional Freedom Technique (EFT), is also known as tapping. It's a rapid and simple technique that involves tuning into an intensely stressful thought while tapping acupuncture points in a sequence. EFT combines the effects of stimulating acupoints with Western cognitive behavioral therapy, desensitizing techniques, and imagined or actual exposure therapy. The results, if EFT is correctly applied, lead to long-lasting or permanent relief from negative emotions connected with a thought or situation. But how is it possible for a simple method to help with depression, anxiety, addiction, and phobia? Don't complex problems require complex solutions? Listen to how my client, Ramey, discovers EFT and shares her experience in Season 3, Episodes 6 and 7. Consider Ramey's health story as a way to witness how to expand your thinking about mental health from mental disorders being a problem of the mind to a more systematic approach to achieve emotional balance. Never forget that the potential and simplicity of healing lies within you. A Few Words of Caution EFT is not meant to replace your mental health care like therapy or medication, but it can enhance and potentially liberate your dependence on them.Third Opinion MD values education, and does not take the place of clinical decision-making by healthcare providers. Please consult with your doctor for your health issues.Do not learn EFT without supervision and guidance by a trained individual in this technique. Follow Ramey's Health Journey in Season 3 Season 3 is about pulling the curtain back so you can learn the process with my client, Ramey, on how to form a unique...

Twenty years ago I wrote a book called the Science of Marketing and and recently I decided to update the book.  As I started editing, I realized most of the content is as accurate today as it was twenty years ago, Sure some of the examples are a bit out of date  because I talked a lot about postcards and radio advertising which really isn't appropriate for small businesses anymore.  However, the foundation and the thought process is still as relevant as it was twenty years ago.  So if you bought a copy of my book twenty years ago it's time to buy another.  And if you didn't get a chance to buy it then you can buy it now.  The Science of Marketing is available on Amazon.  Go ahead, buy it today! Then come back and listen to another episode  of More than a Few Words. 

If you've been listening to More than a Few Words for any length of time you know I was born talking. Standing in front of a group of people or facing a microphone is not uncomfortable for me. But it is for many people.  Public speaking anxiety is a crippler for some people and  can get in the way of careers and businesses. Guest Rebecca Jabbar says the key to getting comfortable is to personalize the message with two very simply pieces of information explaining why you care about a particular topic and having an example ready to support your message.   About Rebecca Rebecca Jabbar is a coach and trainer with 25+ years' experience in helping over 400 international professionals and 130 brands successfully deliver their media messages, she works with senior leaders on not only what to do to be a successful spokesperson, but how to do it. Founder of The Brand Champion Bootcamp, Rebecca is passionate that everyone required to represent their business should feel confident, and be engaging, authentic and credible. Only then will the important messages be heard, understood, and remembered by those who need to hear them.    

In this first episode of A Few Words, Danyel Townson joins Christian on the podcast to have a few words on the first six months of their marriage and the answer to the neverending question "how's married life?"

Sunday Worship for June 11, 2023, from Queen Anne Lutheran Church in Seattle, our 10:00 service—Rev. Dan Peterson presiding; Cantor Kyle Haugen.  Prelude, Introit unavailable, apologies • Gathering Hymn—Morning Has Broken, ELW 556 • First Reading—Hosea 5:15–6:6 (note: medical incident occurred which delayed worship at this point) • Second Reading—Romans 4:13-25   • Gospel—Matthew 9:9-13, 18-26  • Sermon—Pastor Dan Peterson, "A Few Words that Could Change Your Life" • Hymn of the Day—There Is a Balm in Gilead, ELW 614 • Distribution Hymn—Healer of Our Every Ill, ELW 612 • Sending Hymn—Go, My Children, with My Blessing, ELW 543 • Postlude View the bulletin and read the sermon transcript. Support our ministry by giving online at this link.

Lorraine Ball, Marketing Strategist, Entrepreneur, Author, Speaker, Podcast Host at More Than a Few Words, Helping Business Owners use digital marketing tools to grow. Founder Digital ToolBox, an online community for Business Owners. https://digitaltoolbox.club

 When you were little, your parents probably told you to use an inside voice because it wasn't polite to shout. We've all been there, in a crowded room and you want to get someone's attention. Sometimes you have to shout or raise your voice a little bit to get noticed. Well, the internet is a lot like a crowded room when you're competing with so many other messages. To get the attention of visitors to your website, you have to shout a little bit. Online you shout visually. If you're putting a call to action on your website, use all caps. While this is hard to read in long blocks of text, and considered a little rude in an email, it's critical in your call to action.  The all cap font stops the reader and makes them pay attention. And now I'm going to shout a little bit to and tell you to look subscribe to More than a Few Words wherever you listen to podcasts.

A Child's Anti-Slavery Book Containing a Few Words about American Slave Children and Stories of Slave-Life.

...After a Few Words...

Lorraine Ball talks with Jason Barnard about content based SEO - a smarter way to build your brand. Lorraine Ball is the founder of Digital Toolbox Community, where she helps business owners leverage Internet marketing for growth. Lorraine is a successful entrepreneur, author, professional speaker and host of a weekly marketing podcast, "More than a Few Words," who brings creative ideas, practical tips and decades of real-world experience to every conversation. For entrepreneurs and marketers looking to build their brand, content-based SEO is an important tool. And to establish your brand in the minds of people who are also potential customers, you need to offer solutions to their problems and address their concerns through your content and website. In this insightful episode, Lorraine Ball reveals a lot about how to build your brand through SEO. Lorraine discusses the need to identify the questions people have when they want to work with you and create content that answers those questions. She explains the importance of learning how to prioritise the relevant questions you need to answer, and to listen and review existing customer interactions.  As always, the show ends with passing the baton… Lorraine sweetly passes the virtual baton to next week's delightful guest, Fabi Paolini. What you'll learn from Lorraine Ball 00:00 Lorraine Ball and Jason Barnard 01:35 Lorraine Ball's Brand SERP 04:51 Kalicube Support Group  05:24 Lorraine Ball's Thoughts on Twitter 05:52 Choosing Which Social Platforms are Best for You  07:26 Building Brand Through SEO  09:11 Identify the Questions People Have When They Want to Work with You 09:51 What is Content Based SEO? 12:24 How to Prioritise Which Questions to Answer on Your Website 15:17 How Lorraine Ball is Evaluates SEO 16:48 What Happens When You Answer Unrelated Questions 18:14 Who is Your Brand About? 19:29 From Federal Express to FedEx 21:55 Trust and Like in Business Context 26:42 How Does Branded Search Tie in with Content Based SEO 28:55 Passing the Baton: Lorraine Ball to Fabi Paolini This episode was recorded live on video March 14th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

In this episode we chatted with Jan Cavelle about connecting your emotions to your marketing, and more importantly, connecting to your customer's emotions.   How do you do that? Jan suggests you start by being consistent about the picture of yourself you are putting forward in public, both in person and on social media. This helps people frame a firm picture of who you are allowing them to connect to you and your brand.   More than a Few Words is a  marketing conversation for business owners hosted by Lorraine Ball 

Influencers, people who have a following comprised of people who pay attention to who they are and what they do can help you deliver your message.  In this episode, Madison Masterson explains how those people can impact your marketing, even if you have a small business. You may not be able to afford a celebrity for your brad, but that doesn't mean you can't find someone who has influence with your audience to tell your story.  About Madison At the age of twenty five, Madison Masterson has created Mad Marketing from the ground up. She was told by doctors from a young age that she would not be able to attend college due to health problems where she experienced upwards of 15 seizures a day. Madison proved them wrong. She graduated top 25 and obtained a master's degree with a perfect 4.0 at the University of South Florida, all while running a successful marketing business. That business is Mad Marketing   More than a Few Words  a marketing conversation for business owners is just one of the resources in the Digital Toolbox Club

Your audience doesn't have time to read a novel. Say more with less. You want the text in your campaign to impact viewers, so that it stays with them. So that they think about it later. So that they're sure to talk about it with their team. So that they'll buy what you're selling.And what better Man-of-Few-Words to learn from than Ernest Hemingway. He is the master of the short, impactful phrase. Today, we're talking about the legendary six-word story that Hemingway supposedly wrote: “For sale, baby shoes, never worn.” And how you, too, can pack a punch in a few words – but maybe make it a touch less sad.In this episode we're keeping it short and sweet. (Sort of. Depends on your definition of “short” and “sweet.”) And showing you how to use the economy of words in your B2B marketing.About the 6-Word StoryLegend has it that American writer Ernest Hemingway was having lunch at The Algonquin hotel sometime in the 1920s with his writer friends when he made a ten-dollar bet that he could write a short story in just six words. On a napkin, he wrote, “For sale, baby shoes, never worn.” He then collected his earnings from his incredulous friends. It's a great story, but it's likely apocryphal. According to an investigation published in The Journal of Popular Culture, there's no proof Hemingway actually wrote those six words. There are a few places the legend likely originated. One possibility is literary agent Peter Miller, who wrote about it in his 1974 book, Get Published! Get Produced!: A Literary Agent's Tips on How to Sell Your Writing. The tall tale may have been inspired by a newspaper urban legend: the story of a classified ad from 1906 that read: “For sale, baby carriage, never been used. Apply at this office.” A 1917 essay by William R. Kane profiled a woman who lost her baby, and it was entitled “Little Shoes, Never Worn.” But it doesn't actually matter where this story came from. What matters is what we can learn from it.What B2B Companies Can Learn From Ernest Hemingway: Be intentional about word choice. Embrace the economy of words – use fewer words to say more. It's a technique that likely came from journalism, where there was limited space on a newspaper page. In marketing, it's a means to stand out from your competition.Trust your audience to fill in the blanks. Don't spoon feed your audience the message. Make them think and engage their critical thinking skills (Sound familiar? We've talked about this before). Trust that they'll make the necessary inferences, associations, and assumptions to get the message. Hemingway doesn't say, “A baby passes away, selling shoes.” He says, “For sale, baby shoes, never worn.” This version is more emotionally compelling, because the audience has to make their own deductions about why the shoes are for sale.Tug at your audience's heartstrings. Use words that evoke an emotional response. They make your readers feel something and/or push them to take action. It's a common technique, especially in the B2C world. Think De Beers' “A Diamond is Forever” campaign, reflecting the idea of everlasting love. Allstate's “You're in Good Hands” evokes a sense of comfort and security. Without saying much, these brands made us feel something in just a few words. And you can, too, in your marketing.Key Quotes*”Words on a page and words spoken to you are the ways that you can paint an extremely vivid picture in your audience or customer base's mind.” - Ian Faison*”In a day and age where people's attention spans are limited and there's constantly a million things going on, like a million ads being sent your way, emails in your inbox every second, the fewer words you use to get your point across, the more valuable.“ - Anagha Das*”It's a testament to the human imagination. The human mind is a lot stronger and smarter than people give it credit for. It takes so little to inspire someone's imagination to fill in the blanks or to latch onto the essence of what you're trying to say. To now cut through the noise almost involves saying less to be different than everybody else.” - Dane EckerleTime Stamps[1:49] Tell me about Ernest Hemingway's 6-Word Story[4:07] How is brevity used across all forms of media?[5:03] The history of the 6-word story, “For sale, baby shoes, never worn.”[8:20] Why is it important for marketers to be able to tell a 6-word story?[12:55] How do you optimize character count in social media marketing?[15:33] Examples of the economy of words in B2C and B2B marketing[21:44] What are character limits across social media platforms?[24:39] Caspian 6-Word StoriesLinksDemystifying Hemingway's 6-Word StoryHemingway's 6-Word SequelsLearn More About Power Words in MarketingExamples of Economy of Words in Marketing Campaigns:De BeersJaredKay JewelersSnickersM&MsDunkin DonutsAllstateAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios), Dane Eckerle (Head of Development), Colin Stamps (Podcast Launch Manager), Anagha Das (B2B Content Marketing Manager), and Meredith O'Neil (Senior Producer). Remarkable was produced this week by Meredith O'Neil, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

“Welcome to More than a Few Words, a marketing conversation for business owners. This is your host Lorraine Ball. “ I have a version of that phrase hundreds of times over the last thirteen years. Yes, today is actually the thirteenth year anniversary of this podcast. As I get ready to embark on another year of podcasting,  I thought it would be fun to share a few things I've learned along the way that are relevant for podcasters, and really any marketing professional. Your name matters. Whether you're naming a podcast, a product or a company the name is one of the few decisions you will live with for the life of that product. So as you think about your name, pick something that has meaning to you. Don't get hung up on the domain name, look for something which has a story behind it that will bring the brand to life. My mother often said I had more words than any human being needed, I am pretty sure I was born talking. And so, as a nod to mother, I named the podcast more than a few words. Get comfortable experimenting. I am not suggesting you change, just to change, but things change, and you need to be willing to evolve. I have co-hosts, interviewed hundreds of guests, and released quite a few standalone episodes like this. Over the years, more than a few words has gone through quite a few iterations. Episodes have ranged from under a minute to more than 30 minutes. There have been there was a period there where we did   live call in show that was incredibly unpredictable and there are few very, very well scripted short episodes designed to deliver a specific message. The Bottom line? Not every idea that I've had was brilliant. For example, a live Colin show, but we tried it for a while, measured results and weighed the pros and cons of staying with that format.  You need to do that with all your marketing.  Try something, give it enough time to get feedback, and then be prepared to let go of what does not work. Consistency More than a few words ran for several years. When I lost my first co host, I kind of ran out of steam for a while. And so I didn't do episodes as often. Unfortunately, while I was dialing back my commitment to the podcast, everybody else in the world was launching shows. So when I ramped up the podcast again, I was playing catch up to reconnect with an audience that had found other podcasts to fil their days. So If you're going to launch a marketing program, you need to be prepared to stay with it. Make sure you have the pieces in place to consistently deliver your program. Finally, a podcast is a labor of love. Yes, there are good business reasons for doing a podcast but there are lots of other ways to generate sales. So you must love it. For me, 13 years and 800 episodes later, I still love it and I hope you do too. If you've enjoyed the content be sure to look for other longer episodes wherever you listen to podcasts. leave a review or a comment or simply wish me a happy anniversary.