Strategy for Creatives: Business Minus the B******t

Welcome back to Strategy for Creatives: Business Minus the Bullshit! In this replay episode, originally aired on December 14, 2021, your host, Sasha dives deep into the world of email marketing. If you're a female-led business looking to grow authentically and meaningfully, this episode is for you. Episode Highlights: Introduction to Email Marketing: Why email lists are essential for your business growth, even before you have a website. Backup for Social Media: How email lists serve as a reliable communication tool during social media uncertainties and outages. Building Personal Connections: Using email to share personal stories and connect with your audience on a deeper level. Monetizing Your Email List: Strategies to use email marketing for boosting sales and driving revenue. Growing a Community: Leveraging email lists to create a strong, engaged community around your brand. Measurable Analytics: How to use email marketing metrics to refine your strategies and enhance your marketing efforts. Action Items: Assess your current email marketing strategy. Are you actively engaging your subscribers? Repurpose existing content into engaging email campaigns to maintain consistent communication. Build personal connections by sharing behind-the-scenes stories and personal milestones. Stay Connected: Subscribe: Follow and subscribe on your favorite podcast platforms for more business tips. If you enjoyed this episode, please rate and review it to help others find the show. Let's build a community of strong, empowered female entrepreneurs together! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this replay episode of "Strategy for Creatives: Business Minus the Bullshit," Sasha delves into the essential topic of blogging for businesses. Originally aired in December 2021, this episode provides timeless insights into why every business should incorporate blogging into their marketing strategy. With the increasing unreliability of social media platforms, Sasha emphasizes the importance of owning your content and building a robust online presence through blogging. Key Takeaways: Diversify Your Marketing Channels: The instability of social media platforms highlights the need for diverse marketing strategies. Blogs offer a reliable way to maintain visibility and control over your content. Provide Additional Value to Clients: Blogs are a fantastic way to showcase your expertise and provide valuable information to both current and potential clients. Building a "like, know, trust" factor through consistent, valuable content. Leverage Pinterest for Traffic: Pinterest can serve as an excellent funnel for driving traffic to your blog. The long shelf life of Pinterest pins can keep your content relevant and visible for years. Improve Google Visibility and SEO: Regular blogging helps improve your website's domain authority and visibility on search engines. Using proper keywords and consistently updating your site boosts its relevance in search results. Grow Your Email List: Blogs are an effective tool for encouraging visitors to join your email list. Email lists are a direct way to communicate with your audience without relying on social media algorithms. Repurpose Content: Blogging allows you to repurpose content across different platforms, making your marketing efforts more efficient and far-reaching. It caters to different audience preferences, ensuring your message is accessible in multiple formats. Action Item: Consider how blogging fits into your business strategy. Identify one or two pieces of content you've already created that can be transformed into blog posts. To build comfort and consistency, start with a manageable goal of blogging once a month. Support the Show: If you enjoyed this episode, please rate and review the podcast. Your feedback helps others find the show. Don't forget to follow and subscribe on your favorite podcast platform. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Strategy for Creatives: Business Minus the Bullshit! This is a replay of one of our foundational episodes, originally aired on October 19, 2021. In this episode, Sasha delves into the differences between a business strategist and a business coach. Learn when to hire each, what to expect from their services, and how they can help elevate your business. Whether you're starting out, pivoting, or looking to overcome specific challenges, understanding the distinct roles of a strategist and a coach is crucial. Highlights: [00:08] - Introduction and overview of the episode's topic [00:46] - The surge in business coaches and the importance of understanding their role [02:04] - Key responsibilities of a business strategist vs. a business coach [04:28] - When to hire a business strategist: early stages, pivoting, or identifying opportunities [06:39] - Case study: Helping a client streamline services to avoid burnout [08:13] - When to hire a business coach: overcoming mental blocks and mindset challenges [11:05] - Differences in approach: Strategist as a planner vs. coach as a guide [12:35] - The importance of actionable steps and follow-through in business strategy [13:27] - Differences in session formats: One-on-one intensives vs. group programs [17:08] - Examples of different types of strategists and coaches [20:11] - Choosing the right support for your business needs [23:13] - Actionable step: Assessing your business needs Actionable Tips: Identify Your Needs: Assess whether you need a strategist for planning and actionable steps or a coach for mindset and productivity improvement. Consider Timing: Hire a strategist when starting, pivoting, or facing specific challenges. Hire a coach to overcome mental blocks or improve business management. Understand the Approach: Know that strategists provide detailed plans and steps, while coaches offer guidance and support through mindset and behavior changes. Use Both: Combining a strategist and a coach can provide comprehensive support, addressing both practical and psychological aspects of your business growth. Part of the Boundless Audio Podcast Network Don't forget to rate and review the podcast to help others find the show. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Strategy for Creatives: Business Minus the Bullshit! This is a replay of one of our most popular episodes, originally aired on September 20, 2022. In this episode, Sasha examines the common marketing mistakes that many business owners make and provides actionable advice on how to avoid them. Tune in to learn how to streamline your marketing strategy, save time, and convert potential clients into paying customers. Highlights: [02:21] - The importance of focusing on self-care as a business owner [03:05] - Mistake 1: Trying to be everything for everybody [04:53] - Mistake 2: Lacking a strong online presence beyond social media [07:36] - Mistake 3: Focusing too much on yourself rather than your clients [09:34] - Mistake 4: Spending too much time on the wrong tasks [13:31] - Mistake 5: Trying to be on every social media platform [17:11] - Recap and actionable steps to avoid these mistakes Actionable Tips: Niche Down: Focus on one or two specialized services to better serve your target audience. Build an Online Presence: Have a website or landing page to direct potential clients and gather their information. Client-Centric Content: Tailor your messaging to address your clients' needs and problems. Effective Time Management: Prioritize marketing activities that offer the highest ROI, such as networking and client engagement. Social Media Strategy: Choose one or two platforms where your target audience is most active and dedicate your efforts there. Part of the Boundless Audio Podcast Network Don't forget to rate and review the podcast to help others find the show. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you know the difference between marketing and PR (aka Public Relations)? Small businesses often don't think PR is something that can be used to grow their brands but it can actually be a valuable tool to have in your marketing toolbox. In this episode, I'm talking to Lauren Cockerell,  President of Kwedar & Co., a PR & marketing firm. She's here to demystify the world of PR and marketing for us. These two are like the yin and yang of business functions - different yet crucially connected. And who better to guide us through this maze than Lauren? Her insights on how marketing aids sales and PR bolsters management are invaluable. We dive into the realm where PR and marketing meet. Ever wondered how to cozy up to Gen Z? Lauren shares her wisdom on that and more. Discover how to find your business niche and pitch to publications in a way that they can't resist. We even take a deep dive into the power of reputation in PR and marketing, and the many ways B2B enterprises can leverage PR for growth.The second half of the episode is a gold mine! We discuss third-party endorsements and the incredible atmosphere they create for your marketing activities. Plus, Lauren also doles out actionable advice on a PR-focused task that can accelerate business growth. Whether you're a business rookie or in the midst of change, don't miss out on these strategies to authentically grow your brand. Lauren is President of Kwedar & Co., a PR/marketing firm that provides the strategy and execution business owners need to achieve balance and sustainably take their businesses to the next level. As a one-stop shop for strategic communications, we help entrepreneurs enjoy growing their businesses and feel confident in the direction they're headed.Lauren is also the Board Chair of the Foundation for the Young Women's Leadership Academy of Fort Worth, empowering the next generation of women leaders.Visit www.kwedarco.com/book-consultation for a free consultation to see if Lauren can help your business scale and grow. Episode TranscriptGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.      Support the showPart of the Boundless Audio Podcast Network

What if you could harness the power of artificial intelligence to skyrocket your business and stay ahead of the curve in your industry? Today's episode offers a deep dive into the transformative impact of AI and emerging technologies on business operations and shares insights into how you can tap into these advancements. We unfold the dynamics of industry trends and discuss strategies to enhance your time management and marketing efforts and the promising capabilities of chatbots and exciting tools like ChatGPT, as well as social media scheduling tools that can automate tasks and magnify customer experiences. Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.     BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network

Are you hustling in the world of content creation with no clear strategy in sight? Stop right now! In this episode, I'm talking about building a balanced and strategic content creation roadmap that will turn your scattered posts into a compelling brand narrative. We'll unravel the mysteries tied to creating awareness content, thought leadership content, sales-centric content, and culture content, and how these four pillars interplay to create a transformative impact on your audience and brand.I'm diving into the common mistakes you might be making in your content creation journey and offer concrete steps to help you steer clear of these pitfalls. We'll take you through the importance of a balanced mix in your content strategy and how it fuels business growth. Gain insight into how a well-thought-out content strategy can drive your brand forward and establish you as an industry expert. Episode TranscriptBetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network

Imagine running your business like a well-oiled machine, where your time and energy are respected, and your boundaries are upheld. In this episode, I'm unveiling the power of setting business boundaries and the transformative impact it can have on your success and sanity. Rooted in personal experiences and struggles, this episode is brimming with valuable tips to safeguard your mental health while achieving entrepreneurial growth.Peel back the layers of your daily routine and let's implement systems that genuinely serve you. I'll share my journey of using Google Calendar and a trusty planner to manage appointments, reducing stress and enhancing productivity. Not only that, we'll dive into creating communication structures that add consistency to your business conversations. Brace yourself for a candid exploration of authenticity, trust, and the importance of self-care in the journey toward business success. Trust me, by the end, you'll be armed with the strategies needed to construct your boundaries and systems, leading to an efficiently run and profitable business. Tune in and let's navigate this path together.BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network

Are you struggling to create social media content that truly connects with your audience? Join me for a candid conversation with Mandy Emerson, founder of the Fierce Social Society and host of the Fierce Social Podcast, as we delve into the art of crafting powerful messaging that resonates with your target market and evokes emotion. We also explore the different seasons of business and how to create content that serves your audience for maximum impact. Learn the importance of maintenance season, growth season, and sales season, and how to focus on getting your business in front of the most eyeballs during the growth season. Finally, we touch on the buyer's journey and how understanding your ideal customers' needs is key to creating content that truly connects.Mandy is the Founder of the Fierce Social Society & host of the Fierce Social Podcast. Her mission is to teach female business owners how to use social media to grow their businesses using effective & efficient strategies. Mandy's proven framework has helped 300+ clients approach social media in a way that is specific to their business all while ditching the overwhelm & frustration! Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.   BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network

Discover how aligning your purpose in business can lead to greater success and fulfillment in our insightful conversation with transformational life and business coach, Catherine McCourt. Together, we explore the importance of having a purpose-driven business, finding the right balance between self-care and work, and building stronger connections with your customers.Catherine emphasizes the power of staying in your flow and leveraging the areas where you are most aligned with your purpose. We also discuss the benefits of hiring people to help with tasks that drain your energy and building momentum to attract more good things into your life.Join us as we delve into strategies to improve connection with challenging clients, the importance of setting boundaries, and utilizing both business and wellness strategies for a more sustainable career. Don't miss this engaging episode that will inspire you to lead with purpose and prosper in both your personal and professional life.Learn more about Catherine at www.catherinemccourt.com/fearless-future-1Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.  BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network

In this engaging episode of "Strategy for Creatives: Business Minus the Bullshit," I welcomed Kathy Walterhouse, one of the Top 20 Business Coaches to watch by Disrupter Magazine with an impressive track record in corporate sales.During our candid conversation, Kathy discusses the critical importance of reframing the sales process. She dives into her experiences and shares strategies for moving from conventional, transactional sales methods to a more customer-centric, relationship-oriented approach.Kathy underscores the importance of understanding your target audience and knowing your ideal client inside and out. She illuminates the nuanced ways that this knowledge can impact the trajectory of your business.We also discussed the paradigm shift of viewing sales not just as transactions, but as partnerships. Kathy provides practical tips on approaching potential clients with a partnership mindset and fostering long-term relationships that bring sustained growth and success.Whether you're struggling with sales, seeking ways to connect more authentically with your clients, or looking for innovative strategies to elevate your business, this episode promises to deliver a fresh perspective.Download  The Ultimate Sales Starter Guide at www.theprofessionalrulebreaker.com/ultimateLearn more about The Strategic CEO Accelerator Program and get a free Strategy Session to gain clarity, confidence, and consistency in your business at www.strategybysasha.com/strategicaccelratorGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.  BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network

In this enlightening episode of the "Strategy for Creatives: Business Minus the Bullshit" podcast, I welcomed a special guest - Jessica Conoley. A writer, coach, speaker, and founder of The Creative's Apprentice, Jessica brings a unique perspective to the intersection of creativity and business.Dive deep with us as we unravel the mystery behind energy management in our business lives. Jessica shares her wisdom about recognizing which tasks in your business are energy-generating, energy-neutral, and energy-draining. Learn how to realign your daily routine to optimize productivity without sacrificing your creative passion.Jessica also sheds light on the process of building a business in the creative field. If you're a creative professional grappling with the nuances of entrepreneurship, or an entrepreneur seeking ways to inject more creativity into your ventures, this discussion promises to provide valuable insights.Finally, we discuss how to carve out a space for creativity within your business framework. Jessica shares her best tip to foster a creative environment, nurturing both business growth and personal development.Whether you're a seasoned business owner in the creative sector, an artist turned entrepreneur, or simply a creative soul curious about business strategies, this episode is packed with actionable advice and insightful conversation.Book a free one-on-one coaching session with Jessica to experience her coaching style and have a transformative breakthrough at jessicaconoley.com/coaching/Learn more about The Strategic CEO Accelerator Program and get a free Strategy Session to gain clarity, confidence, and consistency in your business at www.strategybysasha.com/strategicaccelratorGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.  BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network

Your homepage is your virtual storefront, and its ability to capture attention and drive conversions is critical to your success. In this episode, I'm diving into the art of creating a homepage that converts and offering insights and actionable strategies to help you maximize your website's potential.There's a lot to cover in this episode! I'm discussing effective methods for identifying your audience's pain points and needs, allowing you to craft messaging that resonates with them on a deep level. You'll learn how to speak their language, solve their problems, and showcase the unique value you bring to the table.Design plays a crucial role in capturing and engaging visitors so I'm delving into the key elements of a high-converting homepage, including the hero section, value proposition, social proof, and compelling calls to action.And let's not forget about SEO. I'll guide you through choosing the right keywords, optimizing meta descriptions and title tags, and creating valuable content that improves your website's search engine rankings.Tune in and unlock the secrets to crafting a high-converting homepage that showcases your unique value proposition and fuels your business growth. Get ready to optimize, captivate, and convert like never before!Learn more about The Strategic CEO Accelerator Program and get a free Strategy Session to gain clarity, confidence, and consistency in your business at www.strategybysasha.com/strategicaccelratorGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.      BetterHelp Get 10% off your first month at betterhelp.com/strategy Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network

According to a survey by the Content Marketing Institute, 81% of business-to-business (B2B) marketers in North America use eBooks as a content marketing tactic. This suggests that eBooks are becoming increasingly popular among businesses as a way to connect with their audience and establish thought leadership. Have you ever thought about writing a book for your business? I'll be honest and say I sure didn't before this episode! In this episode, I'm talking to Megs Thompson, a professional work-twerker, intuitive writing coach, ghostwriter, author, and publisher based in the heart of Montana, about book writing for business. We delve into why more people are writing books related to their business, and how it can be an effective way to pre-qualify potential clients, connect with your audience, and establish yourself as an authority in your field. Through her businesses, megswrites & in omnia paratus publishing, Megs coaches & supports other creative, trend-setting, woo-believing badasses through the process of confidently sharing their message, story, expertise & unique brand of magic, without migraines, sleepless nights, or court-ordered anger management, to solidify their author-ity & blast their businesses to the next level with professionally written & published books. Visit her website at www.megswrites.com to check out her services as well as some great self-paced online courses she created to help write & publish your own books to blast your business and brand to the next level with ease. Learn more about The Strategic CEO Accelerator Program and get a free Strategy Session to gain clarity, confidence, and consistency in your business at www.strategybysasha.com/strategicaccelratorGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.     BetterHelp Get 10% off your first month at betterhelp.com/strategy Support the showPart of the Boundless Audio Podcast Network

Did you know that there's a difference between a copywriter and a copy editor? In this episode, I had a conversation with Jasmine "Jae Herman", a strategic brand and marketing consultant and a copy editor with over 20 years of digital marketing experience. We talked about the difference between a copywriter and a copy editor and how a copy editor can add value to your business.Jasmine "Jae" Hermann has helped hundreds of small businesses, authors, entertainers, and nonprofit organizations create engaging content in blogs, marketing campaigns, books, and podcasts. She is passionate about environmental sustainability and helping creative professionals share engaging (and grammatically sound) content. Jae is proud of her work with B is for Black Brilliance, Ford Foundation, and PBS Kids and features in Block (formerly Square), Forbes, and Fast Company. When she's not working, you can find Jae watching sci-fi action movies, playing Scrabble™ with her boo, or solving NYT Wordle puzzles.Visit Jae's website at  www.bosscopyediting.com and learn more about the difference between copywriters and editors in her blog post "How to Differentiate Between Copywriters, Content Writers, & Copy Editors". Get her FREE writing hacks guide: Top 10 Writing Hacks Editors Wish You Knew (But Won't Tell You) here. Learn more about The Strategic CEO Accelerator Program and get a free Strategy Session to gain clarity, confidence, and consistency in your business at www.strategybysasha.com/strategicaccelratorGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.    BetterHelp Get 10% off your first month at betterhelp.com/strategy Support the showPart of the Boundless Audio Podcast Network

The way that you onboard clients into your business can dramatically change how they experience working with you. In this episode, I'm exploring the critical topic of client onboarding and how it can make or break your business. I delve into the key elements of effective client onboarding, including understanding client needs and goals, clear communication and expectations, timely delivery of services, setting up feedback loops, and building strong relationships and trust. I also discuss how to create a seamless onboarding process by mapping the client journey, developing onboarding materials and tools, leveraging technology, training and empowering staff, and measuring success. And I'm even dishing out best practices for ensuring client satisfaction and retention. After listening to this episode, you'll have actionable insights to improve your client onboarding process and ensure that your clients have a positive experience that keeps them coming back for more. Learn more about The Strategic CEO Accelerator Program and get a free Strategy Session to gain clarity, confidence, and consistency in your business at www.strategybysasha.com/strategicaccelratorGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.     BetterHelp Get 10% off your first month at betterhelp.com/strategy Support the showPart of the Boundless Audio Podcast Network

It's been a goal of mine to grow the Strategy for Creatives Facebook group for the past two years. Facebook groups can be a powerful tool for connecting with like-minded people and turning them into clients. To help me explore this topic further, I invited Kim Dang, the founder, and CEO of Group Convert software, to share her expertise on how to collect emails from Facebook groups and monetize them effectively. Kim shared tips for turning dead groups into thriving ones and how to convert potential clients by going live for an hour a day and giving value that conditions group members into ready-to-buy clients. Learn more about Kim at groupconvertignite.com/price Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceoGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.  BetterHelp Get 10% off your first month at betterhelp.com/strategy Support the showPart of the Boundless Audio Podcast Network

In this episode I'm chatting with Dorothy Kolb, an operations and finance executive that made the transition from corporate life to running her business full-time. We know that making that leap can be scary! Dorothy talks about how she became an entrepreneur due to necessity when she was laid off and wanted to spend more time with her children. We're talking everything from how to figure out how much you should have in the bank to the importance of educating oneself, seeking legal advice, and joining communities and courses to gain more knowledge and confidence. Dorothy, CPA, SHRM-SCP, is an operations and finance executive with over 20 years experience in the sports, media and creative agency spaces including production, operations, and finance roles at CBS Sports, FOX Sports, NBC, Scripps Networks and CBS Radio as well as a foundational accounting start with Deloitte in NYC. Dorothy is a proud member of the National Association of Women Business Owners, The Upside, Dreamers & Doers®, the Society of Human Resource Management and a Founding Founder of the Female Founder Collective's 10th House.  She is a mentor with the NASDAQ Mentor Makers program offering mentorship to entrepreneurs on the topics of business modeling, M&A, pricing, budgeting and cash flows. Knowing your numbers and owning your financials are so important. Learn more about Dorothy's course at https://www.dkeast.com/coursesBetterHelp Get 10% off your first month at betterhelp.com/strategy Support the showPart of the Boundless Audio Podcast Network

Do you want to build a successful business that aligns with your mindset and values? It can be hard to reconcile what we hold close to our hearts with that bottom line in business. In this episode, I'm talking with Courtney Lorenz, the founder of Northern Michigan's first kombucha tea brewery, about how she built an intentional business aligned with her mindset and values.  As a certified Culinarian, Reiki Master, certified meditation facilitator, and NASM nutritionist, Courtney provides valuable insights into how to build a business that aligns with your values and mindset. She discusses the unique nutritional needs of each individual body and how that plays a role in building a successful wellness business.Courtney is a lifelong food and beverage entrepreneur who creates value in the health and wellness industry. Her background in nutrition and culinary arts fosters wellness within the community through education, agronomy, and functional nutrition. Courtney has supported multiple businesses through their growth phases and enjoys supporting her business through its own growth. Courtney is a Certified Culinarian through the American Culinary Federation, Reiki Master, a certified meditation facilitator, and NASM nutritionist. She has been published in Forbes, received three 40 Under 40 awards, and is Great Lakes Culinary Institute's Alumni of the Year 2019. Courtney holds multiple businesses with her most current holding a top 3 nomination for Small Business of the Year in Traverse City, Michigan. Learn more about  Cultured Kombucha Co. at www.drinkcultured.comSupport the showPart of the Boundless Audio Podcast Network

As a business owner, staying ahead of industry trends is crucial to success. In this podcast, I'm talking about the impact of AI creative businesses and how embracing new technologies and tools can help you stay competitive. I'm jumping into specific examples of AI tools, including ChatGPT, AI art tools, and predictive analytics, and discussing how they can improve business efficiency and help you provide better service to clients. By understanding AI trends, embracing new AI technologies, and adapting to changing trends, you can take your business to the next level. Learn how to stay ahead of the curve with AI. Learn more about The Strategic CEO Accelerator Program and get a free Strategy Session to gain clarity, confidence and consistency in your business at www.strategybysasha.com/strategicaccelratorGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.    BetterHelp Get 10% off your first month at betterhelp.com/strategy Support the showPart of the Boundless Audio Podcast Network

The best way to grow your business is by establishing yourself as the expert in your niche. When you become the person people seek out for your knowledge, it becomes easier to turn them into clients. But how do you actually go about showing off your expertise and positioning yourself as an authority in your niche - especially when there may be a lot of other people doing what you do? In this episode, I'm breaking down how to build up your authority with  Growth Architect, Beate Chelette.Beate Chelette is the Growth Architect and Founder of The Women's Code and provides visionaries and leaders with proven strategies, blueprints, and growth maps that provide clear steps to improve business systems,  strengthen leadership skills and teams so that her clients and audiences can maximize profits and scale their impact. Beate is known as a straight shooter and her ability to inspire, empower and overcome adversity. Her super skill is working with unique personalities and big thinkers and building executable systems. A first-generation immigrant who found herself $135,000 in debt as a single parent Beate bootstrapped her passion for photography into a global business that licensed content into 79 countries. She exited in a multimillion-dollar deal when she sold the company to Bill Gates.  Find your growth blocker at growthblockerquiz.com and figure out your target audience at airtightavatar.com. Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceoGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.   BetterHelp Get 10% off your first month at betterhelp.com/strategy Support the showPart of the Boundless Audio Podcast Network

If social media is the bain of your existence, I'm right there with you! Figuring out what to create, when to post, and what to measure seems like a never-ending guessing wheel of what might work. In this episode, I'm chatting with Social Media Strategist and owner of Next Step Social Communications, Katie Brinkley about how to create a social media strategy that won't leave you feeling burnt out! Katie Brinkley is the owner and Social Media Strategist at Next Step Social Communications, a social media agency based out of Littleton Colorado. She has been helping small businesses, entrepreneurs, real estate agents, and small business owners with their social media for over 19 years.  She offers both "done-for-you" social media services and coaching services where she teaches entrepreneurs in the home industry how social media can be an incredible tool to help find new leads, build community, grow sales, and bring the social back to their social media.She also has a podcast, Rocky Mountain Marketing, that helps entrepreneurs and small business owners in the Denver area learn the strategies and systems to take their marketing to new heights.Download Katie's free "5-Step Process to Selling in the DM's" at https://katiebrinkley.com/social. Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceoGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.  BetterHelp Get 10% off your first month at betterhelp.com/strategy Support the showPart of the Boundless Audio Podcast Network

Late last year we heard talks about whether the economy was headed into a recession. While it looks like most of those fears went away, the economy is still on shaky grounds. This is why it's important to consider what your business can manage if the economy takes a downturn. Marketing is traditionally one of the first things that get scaled back when entering a recession, but for most online businesses, it's exactly the wrong time to be doing that! In this episode,  I'm chatting with marketing strategist Cora Kessler about how to market your business when the economy is heading south. Cora is the founder of Small Magic Studios, a digital marketing strategy company for small businesses. She supports entrepreneurs to get unstuck in their branding and marketing with thorough strategic planning and implementation. She has spoken on panels about influencer marketing and led award-winning campaigns for Fortune 500 brands. Small Magic Studios offers digital marketing plans, one-on-one strategic coaching, and a self-guided course. Make sure to sign up for the Small Magic email list for free webinars, worksheets, and even a podcast listener code for a session with digital marketing expert & founder, Cora Kessler. Sign up here > https://www.smallmagicstudios.com/ Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceoGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.       BetterHelp Get 10% off your first month at betterhelp.com/strategy Support the showPart of the Boundless Audio Podcast Network

Running a business can be scary. Especially when we don't have anyone around us that has done it before. Fear often stops us from doing things in our businesses that can be transformative. But reconciling that fear while still pushing ourselves into new territory, is often what we need to do in order to see big changes in our business. In this episode, I'm chatting with success strategist Linda Perry about how to shift our relationship with the fear we have when running a business and how to use it for our success.  Linda Perry is a success strategist who combines mindset tools with strategic implementation to help small business owners crack the code to greater success. After working with hundreds of business owners, Linda shares that the key to uncovering freedom, making more money, and buying back your time begins with a Mindset First approach and shows clients how to ditch their head trash to get ahead. Linda is also a recovering attorney & copywriter and uses her skills of persuasion to show business owners how to scale and make the impact they desire. Linda works with clients through her private coaching, group courses, and workshops. She is also the lead business instructor at Levin Life Coach Academy where she teaches new coaches how to build a thriving coaching practice.  Unlock greater confidence and self-connection through guided prompts and lessons with Linda's 10-Day Confidence Reboot. Over the course of Ten Days, you'll receive a daily email with a thought-provoking quote, mindset perspective, and a question (or questions) to help spark truth, connection, and yes - greater confidence. Join here > https://soulgenius.kartra.com/page/qri111 Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceoGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.      BetterHelp Get 10% off your first month at betterhelp.com/strategy Support the showPart of the Boundless Audio Podcast Network

Your business' financials tell a much bigger story than you probably realize. But you have to make sure you're capturing the correct data first. Figuring out what we should be measuring in our business (because it's more than just income and expenses) can help us find out which of our services has the most significant profit margin, how much we're really earning, and so much more. In this episode, I'm chatting with Profit Advisor Heather Zeitzwolfe about all the things that matter when it comes to money in our business. Heather is a CPA, Profit Advisor, and Money Coach that helps female entrepreneurs achieve their financial goals in their business and personal life. She describes herself as down to earth, non-judgemental, and actually enjoys all this number stuff so you don't have to. Heather is analytical and creative; she's a bundle of positive energy, far from the “boring” accountant stereotype. Heather has a strong passion for veganism, standing up for civil rights, and saving the environment. Her guilty pleasures include binge-watching RuPaul's Drag Race and scarfing down salted caramel cashew ice cream. When she's not glued to her computer, she loves creating delicious food, hanging out with her hubby, cuddling her three cats, and serving as an officer for her Toastmasters' club.  Learn more about Heather and tackle your money mindset head-on with this FREE workbook: Shift Your Mindset to Achieve More Financial Abundance in Your Business. > https://www.getthebalancerightpodcast.com/mindset Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceoGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.     Support the showPart of the Boundless Audio Podcast Network

One of the tenets of my own business is that you should find your people and create genuine connections. I'm a big believer in community building (that's why I have the Strategy for Creatives Facebook group!). Much of our business's success relies on who we know and the community we have around us. In this episode, I'm chatting with Inbal Claudio, founder of Like Minded Collective, on her journey building a social media platform to foster community among women business owners and what it was like to create in tech. Inbal was born in Israel, and aside from a 4-year stint in North Carolina has spent the majority of her life in Southern California where she currently lives with her husband and 2 little daughters. As a candle maker turned tech founder, her passion for networking with women entrepreneurs led her to create Like Minded Collective, a social media platform for dreamers, creators, and female founders. Her mission is to make sure every single female founder, no matter what stage of business they're in, knows how incredible they are!  Join Like Minded Collective for free here > https://www.likemindedcollective.com/ Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceoGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.     BetterHelp Get 10% off your first month at betterhelp.com/strategy Support the showPart of the Boundless Audio Podcast Network

If you've been a listener for a while then you already know I have a love-hate relationship when it comes to showing up on video. The idea of dancing in a Reel or creating a video podcast just seems like SO MUCH WORK! But...I also know that video isn't going anywhere and that it should be an integral part of a successful business marketing strategy. In this episode, I'm chatting with India Brown, a video marketing specialist, about all the reasons why video matters when it comes to up-leveling your marketing game.   As a Video Marketing Strategist, India partners with visionary entrepreneurs to create authentic video content to show up as an authority in their niche and grow their business. Being a busy entrepreneur, her mission is to make video quick, simple, and impactful. Download India's free guide: "23 Ways You Can Use Video Marketing to Get More Clients" here >  http://offers.indiabrown.co/23ways Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceoGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.    BetterHelp Get 10% off your first month at betterhelp.com/strategy Support the showPart of the Boundless Audio Podcast Network

Branding is so much more than a nice logo and a pretty typeface. Your brand encompasses everything your business stands for and how it shows up in the industry you're a part of. In this episode, I'm talking with  Tristan Thibodeau - “The Rebel Brand Strategist”, to learn more about what differentiates a brand from others and how to create a brand that stands with a purpose. Tristan Thibodeau is the Founder of Wild Womn Haus where she and her team provide brand strategy and design services for entrepreneurs who identify as “industry rebels.” The people Tristan and her team work with aren't afraid to operate outside the lines of tradition, but also recognize that there is a difference between creating noise, and creating real change. Take the "Built to Scale Assessment” - a free tool to identify the aspect of your brand that you need to focus on the most in order to increase your influence, differentiate yourself, and reach your target audience. Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.strategybysasha.com/the-strategic-ceoGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.   Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPart of the Boundless Audio Podcast Network

When it comes to going full-time in your business, one of the scariest things (at least in the US) can be figuring out where to get health insurance. Because healthcare (for now, at least) is tied to employment, going full-time in business means navigating the often hard-to-understand world of insurance - or even forgoing it entirely and hoping for the best. In this episode, I'm talking to Dr. Noor of Noor healthcare about navigating the world of health insurance as an entrepreneur. Dr. Noor is a Bangladeshi-American medical doctor turned health insurance expert from NYC determined to turn the health insurance industry on its head. She has done this by redesigning the customer experience journey when it comes to purchasing health insurance.  She currently runs her own health insurance consulting practice out of Tampa, Florida offering strategy to entrepreneurs all over the nation. Dr. Noor offers all her consultations at no charge. She uses her clinical education and training from Bangladesh, experience in studying healthcare systems globally, and years of public health practice to offer services that place the consumer at the core. Download Dr. Noor's Health Insurance Guide here or schedule a FREE 15-minute consultation here. Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.by-sasha.com/the-strategic-ceoGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.   Support the showPart of the Boundless Audio Podcast Network

Have you ever wondered if the way you are affects how you run your business? Of course it does! Our personalities affect everything we do, including how we show up in our businesses. But, learning more about your own personality can actually help you dial into ways to use your traits for success. In this episode, I'm talking with Chief Fairy Brandmother, Naomi Gora about how to use your personality to better run and grow your business. Described by some as ‘Eat Pray Love Meets Mad Men', (and  ‘Torchbearer' Business Personality Type) Naomi uses her marketing, branding, and personality profiling skillset to run Brand Whisperers - a personality-driven brand agency and strategy consultancy, that helps business founders cut through generic advice, leverage their strengths and circumvent their stressors so they can run their business in a way that works for them as well as their customers.   Take the quiz to find out what your business personality type is at https://brandwhisperers.com.au/ Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.by-sasha.com/the-strategic-ceoGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.   Support the showPart of the Boundless Audio Podcast Network

This is the year we scale our businesses! I'm on the scaling journey too so I wanted to have a conversation with someone who has scaled their own business successfully to find out the keys to effectively scale. In this episode I'm talking with Jan Cavelle,  ex entrepreneur, author, and writer on starts ups, scale ups, and together we're breaking down the key things that actually help your business grow. Jan is a semi-retired entrepreneur from the UK who has a few decades of running micro and small businesses behind her.  She is very familiar with all the challenges that go with that, having started one from the kitchen table when her children were small and she was a single mother, to go on to build that into a multi-million turnover business. She has a passion for supporting entrepreneurs and after many years of writing articles, is now an author. Start for Success aims to help and encourage every aspiring and early-stage entrepreneur plan and reach their dream of a successful business. Scale for Success discusses the big leap between $1 million to $10 million and shares the stories of entrepreneurs across the globe giving practical advice and guidance that you can take away and apply in your own business. Learn more about The Strategic CEO group program and get a free Strategy Session to learn how to grow to consistent $5k months at www.by-sasha.com/the-strategic-ceoGo to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.  BetterHelp Get 10% off your first month at betterhelp.com/strategy Support the show  Support the showPart of the Boundless Audio Podcast Network

Let 2023 be the year we finally get our business money right! I get it. It's hard to figure out how you should be managing your money when it comes to your business. But knowing your financials can give you so much insight into how you can better equip your business for success. In this episode, I'm joined by Michelle Mitchell, owner of Mitchell Consulting, to talk about the dos and don't of getting your business finances ready for the new year. Michelle is an expert in all things business, finances, and growth. Before starting Mitchell Consulting, she spent 10 years working in corporate finances wishing she had the freedom to use her expertise and skills in a way that aligned with her passion and allowed her to be present in the rest of her life. She started Mitchell Consulting and never looked back! Michelle loves to coach and educate professional women who feel stuck and overwhelmed. Her genuine desire to see women succeed compels her to deliver expert advice and actionable information in a compassionate and non-judgmental manner.  Book a free consultation with Michelle to determine the factors holding your business back from financial growth here. Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.  BetterHelp Get 10% off your first month at betterhelp.com/strategy Support the showPart of the Boundless Audio Podcast Network

Statistically speaking, it can cost five times more to get a new client than to retain an existing customer. When we can keep existing clients in our business (even just by 5%) profits can increase up to 95% for some businesses! It's easier to sell to our existing clients too. The success rate of selling to a client you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.* In this episode, I'm joined by  Mané Bailey-Sargsyan to have a conversation about ways we can improve client loyalty through creating a customer experience that leaves clients loving our brands. Mane was born and raised in Armenia and then later immigrated to the US. She's built a seven-figure business from the ground up and is the founder and CEO of four boutique companies. Inspired by her mom, Mané's personal mission is to help women have access to the resources, expertise, and support they need to grow their businesses and to continue to break glass ceilings for women everywhere. Mané is also a founder of an influencer marketing agency focused on digital marketing, creator activations for brands, and talent booking. Find resources and  POV articles about money, entrepreneurship, business development, and more at https://www.stationrove.com/blog.* Source: Elm Street Outbound Engine Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.  BetterHelp Get 10% off your first month at betterhelp.com/strategy Support the showPart of the Boundless Audio Podcast Network

When you think of e-commerce, you're probably picturing something like Amazon. If you're not selling products, you might not even think e-commerce is something you need. But even for us service-based businesses, having an e-commerce piece on our websites to sell things like digital downloads or occasional product offerings can help diversify where our income is coming from and boost our overall sales.  In this episode, I'm talking with Kathryn Smith, an e-commerce expert, on how e-commerce can help boost your business. Kathryn is Principal Consultant at Walton Birch, an Atlanta-based consulting firm, and co-founder of the Black Lady Business School, a networking and professional organization for women. She is an eCommerce expert, a Shopify super-fan, and Partner and she helps small businesses and entrepreneurs to launch and grow e-commerce stores.  Visit my waltonbirch.com/  for DIY-friendly marketing resources or to schedule a discovery call with Kathryn. Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.       BetterHelp Get 10% off your first month at betterhelp.com/strategy Support the showPart of the Boundless Audio Podcast Network

Back in the early 2000s blogging was a whole business and those that jumped in early were able to make good money. Nowadays while blogging is a good business practice in general, it can be a challenge to make a sustainable income from blogging. Many times, blogging is only one piece of a business's income stream.  In this episode, I'm talking with guest  Sadie Smiley about how to be successful in blogging and how to create different income streams to help boost your business.  Sadie is the founder of Passive Income Pathways, a financially-accessible coaching membership that teaches people how to turn their blogs into six-figure businesses. She is a philanthropist who lives in Mexico with her husband, Kevin. She absolutely LOVES helping people get out of their own way, get unstuck, and drop the BS to achieve their financial goals and dreams! Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.       BetterHelp Get 10% off your first month at betterhelp.com/strategy Support the showPart of the Boundless Audio Podcast Network

Email is still King (or Queen) when it comes to marketing. Yes, social media should play a part in your marketing game plan, but if you're not building and utilizing an email list, you're doing your business a major disservice. In this episode, I'm talking to Kendra Swalls, owner of Girl Means Business, about how to grow an email list and why it still matters that you have one. Kendra is a mom of 2, a photographer, and an educator. In 2012 she started her first business, Paisley Layne Photography, and everything changed. What started as a hobby alongside her teaching career quickly turned into a successful business. In 2017 she left her teaching career behind to run her photography business and start the Girl Means Business brand + podcast.  Now she helps women, like you, take their business from survival mode to success-mode using the same relationship marketing strategies that have been the foundations for her business success. One of the best ways to grow your business is with email marketing. If you are brand new to email, this Email Starter Kit will walk you through the 4 steps to get started, along with templates for creating your first lead magnet and welcome series.https://girlmeansbusiness.com/emailkit Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.      BetterHelp Get 10% off your first month at betterhelp.com/strategy Support the showPart of the Boundless Audio Podcast Network

Do you know the difference between marketing and PR (aka Public Relations)? Small businesses often don't think PR is something that can be used to grow their brands but it can actually be a valuable tool to have in your marketing toolbox. In this episode, I'm talking to Lauren Cockerell,  President of Kwedar & Co., a PR & marketing firm, about how you can integrate PR into your business and the easy steps you can take to use PR to help grow your business. Lauren is President of Kwedar & Co., a PR/marketing firm that provides the strategy and execution business owners need to achieve balance and sustainably take their businesses to the next level. As a one-stop shop for strategic communications, we help entrepreneurs enjoy growing their businesses and feel confident in the direction they're headed.Lauren is also the Board Chair of the Foundation for the Young Women's Leadership Academy of Fort Worth, empowering the next generation of women leaders.Visit www.kwedarco.com/book-consultation for a free consultation to see if Lauren can help your business scale and grow. Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.     Support the showPart of the Boundless Audio Podcast Network

Did you know that you can have other people create content for you for free?! You probably haven't heard of user-generated content, but it's one of the best ways to have others market your business and give you content for your website and social media.  In this episode, I'm talking to Lorraine Ball, founder of the Digital Toolbox Community, about why your website is way more valuable than your social media and how user-generated content can help you market your business through the words of others. After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings, and bad coffee and followed her passion to help small business owners succeed. Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, bring creative ideas, practical tips, and decades of real-world experience to every conversation. As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. Digital Toolbox is an online marketing community for business owners.  Filled with tools, tips, training programs, and real-time discussions you will find the answers to all your digital marketing questions. Episode TranscriptPart of the Boundless Audio Podcast Network      Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.     BetterHelp Get 10% off your first month at betterhelp.com/strategy Support the show

Trying to figure out the right marketing strategy can be a challenge for even the most seasoned business owner. How do you know what platforms you need to be on? Is it worth it to invest in a website? Are you even speaking to your target audience? I've worked with many clients who struggle with how to market their businesses effectively. In this episode, I'm discussing five marketing mistakes you're probably making, and what you should be doing instead. Episode TranscriptPart of the Boundless Audio Podcast Network      Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.    BetterHelp Get 10% off your first month at betterhelp.com/strategy Support the show

Social media is one of the biggest ways to market your business. But it's an ever-changing thing that can be hard to keep up with and even hard to figure out if it's working for you. One of the best investments you can make for your business is hiring a social media manager. Social media managers are specialists in getting your social media to work for your business and turning followers into paid clients and customers. In this episode, I'm talking about how to know whether it's time to hire out this crucial business role. Episode TranscriptPart of the Boundless Audio Podcast Network      Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.   BetterHelp Get 10% off your first month at betterhelp.com/strategy Support the show

When it comes to running a business, most of us think that we need to put most of our time into client work. But that's simply not true. You actually need to balance your time between client work and all those other things that make running a business happen. In this episode, I'm sharing four roles you need to make time for in your business and how as you grow, client time becomes less than you think.  Episode TranscriptPart of the Boundless Audio Podcast Network      Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. Support the show

Y'all know I'm a big believer in practicing self-care even in our businesses. Protecting our boundaries is just as important in our business life as it is in our home life. If we aren't practicing good self-care, we're more likely to be stressed, overwhelmed, and burnt out in our business. In this episode, I'm giving tips on 3 systems you can set up in your business that help protect your time and energy! Episode TranscriptPart of the Boundless Audio Podcast Network      Go to https://betterhelp.com/strategy for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help.Support the show

Pricing is often an uncomfortable subject for women in business, especially women who create businesses they are passionate about. When you pour your heart, soul, and time into building a business, attaching a price feels like an emotional decision. It's not. Pricing has nothing to do with emotion and everything to do with business strategy. If you want to make an income from your business pricing is paramount. We need to separate your heart and your self-worth from the business you create. In this episode, I'm diving into pricing mistakes you may be making and what to do instead. Episode Transcript Part of the Boundless Audio Podcast Network     Support the show

Creating content is more than just pretty images, call-to-actions, and SEO words for Google rankings. A cohesive content strategy means you're utilizing content pillars and creating content that is building brand awareness, positioning you as an expert, and celebrating business wins, all while selling your product or service.  In this episode, I'm discussing the four content categories you need for a cohesive content strategy and how to get started building a content strategy that converts.  Episode TranscriptPart of the Boundless Audio Podcast Network    Support the show

I don't talk too often about the visual aspects of our businesses but branding can play a HUGE role in how our business is perceived. It's so important to make sure that your branding is connected to your overall business strategy so that it isn't working against the goals you're trying to achieve. In this episode, I'm discussing how good branding aligns with your business strategy and how to make sure your visuals are saying what you need them to. Episode Resourceswww.snipesdesignagency.comwww.carrylovedesigns.comEpisode TranscriptPart of the Boundless Audio Podcast Network  Support the show

I know so many entrepreneurs that are affected by imposter syndrome. And I'm not immune to it myself! Social media will have you playing the comparison game real quick and leave you feeling like you aren't where everyone else is in business. It's time to let those feelings go! Overcoming imposter syndrome is about celebrating where you are in your business and the things you've accomplished to get there. In this episode, I'm sharing four tips to help overcome that imposter syndrome and help you realize how truly badass you are!Episode ResourceEpisode Transcript Part of the Boundless Audio Podcast Network Support the show

For every month that there's a special designation (Pride month, Black History month, etc), you'll see businesses try and target that audience with specific marketing. And it has become increasingly obvious that these brands are mostly pandering to get those extra

When it comes to showing up on social media there is so much pressure to show up as perfect. But we all know that 99.9% of what is shown on social media does not equal real life. The key to building the like, know, and trust factor with potential clients and followers on social media is by showing up unapologetically as yourself. While it can be challenging to show up authentically on social media, it's key to building a better brand. In this episode, I'm dropping five gems to help you on your authentic social media journey. Episode Resources:Episode TranscriptPart of the Boundless Audio Podcast Network Support the show

Of course, we all want our businesses to be successful but one of the key ways to achieve success and growth in our business is with organization. Having an organized business is just as important as having a growing business because making more money is not worth it if you are dropping the ball with your clients and you are all over the place 95% of the time. Take a listen to three (mostly) easy ways you can get organized in your business so you're ready when your business starts to grow. Episode Resources:Episode Transcript Part of the Boundless Audio Podcast Network Support the show

Get ready for a fun topic because today I'm talking about all the reasons you don't need that client! If you're in the service industry you have probably had your fair share of problem clients. We've all been there. But here's the thing. Many of these problem clients let us know before they ever paid an invoice that they were going to be trouble. Are you paying attention to those red flags or is the prospect of money clouding your judgment. In this week's episode, I'm diving into those red flags you might be ignoring. Episode Resources:Client Red Flags You Shouldn't IgnoreEpisode Transcript A Boundless Audio Podcast Network Show Support the show

This month we're taking it back to the basics which means we're focusing on those things you need to help your business run smoothly. Many people overlook the strategy needed in their business. Running a scalable, and profitable business, is more than just having a good idea. You need to make sure your business has the right strategies in place in order to grow it without the stress. In this episode, I'm detailing the four types of business strategies you should have in your business. Episode Resources: 4 Business Strategies You Need for Your BusinessEpisode Transcript  A Boundless Audio Podcast Network Show Support the show