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In this episode Mark interviews author Susie Moloney about her life writing horror, the trajectory of her career through writing novels, scripts, and screenplays, and her latest screenplay with director/collaborator Robert Cuffley, BRIGHT HILL ROAD. Prior to the interview, Mark shares comments from recent episodes as well as a personal update. He also shares a word from this episode's sponsor.You can learn more about how you can get your work distributed to retailers and library systems around the world at starkreflections.ca/Findaway. In their conversation, Susie and Mark talk about: How Susie has been a writer her entire life, had started writing short stories and then discovered that her stories were "getting longer" which eventually evolved into novels Susie's "practice novel" ESCAPE OF THE MINOTAUR which was an attempt to see if she could sustain an idea for a novel-length work How that first novel led to getting an agent The origin of Susie's first novel, BASTION FALLS, which was originally released in 1995 and how it was inspired by Leaf Rapids, Manitoba Susie's A DRY SPELL, and what inspired the novel The parallel lives that Susie and Stephen King have How a leak of the manuscript of A DRY SPELL lead to multiple book and film options The fact that Susie was rolling coins to pay the phone bill when her film agent called to let her know about the 7 figure offer for the film option How Susie say the "writing on the wall" as publishing was changing rapidly How the advances were going down from six figure, to five figure, then to four figure How Susie began to collaborate with Robert Cuffley, the director of BRIGHT HILL ROAD and the Award-Winning ROMI The brilliant actress Siobhan Williams who plays Marcy in BRIGHT HILL ROAD Being a woman who writes and embraces horror, including the thought kicked around that her first book be published under S. Moloney Writing a film script specifically for a small cast A few projects that Susie has been recently working on Susie's experience being writer in residence at Edmonton Public Library After the interview Mark reflects on a few of the things Susie spoke about and says thank you to his patrons. Links of Interest Susie Moloney Twitter Susie Moloney Instagram Bright Hill Road (Trailer) ROMI (Trailer) EP 173 - DF Hart on Recovering from Mistakes EP 74 - Perspectives on the Past, Present, and Future of Publishing Findaway Voices Wide Writer Survey Wide for the Win Submission Form Patreon for Stark Reflections The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0
Welcome to Boostly Podcast Season 9 Episode 1. This is a recap of my interview with Susie Croot and we talked about how she increased her direct bookings. 01:10 About this new season 02:30 About Susie Croot 05:20 Susie's major frustrations before discovering Boostly 06:00 How Susie discovered Boostly 08:20 Susie's current life • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast
Welcome Speaker, Profit Coach, and Self-Made Millionaire Susie Carder Inside the Greenroom! You’ve heard it said that content is king but really at the end of the day we all know revenue is king. We are all trying to fill out our value ladders, build our product suites, and see how we can create revenue streams we may have missed. It can feel overwhelming if you don’t know where to start. Susie Carder has been nicknamed the “millionaire-maker” and specializes in helping entrepreneurs and speakers create steady and predictable success. Listen in as Susie talks about working through your business from the ground up, and how speaking as an entrepreneur will open doors that will not only generate revenue but cause a real impact and change in your audience’s lives. This episode will teach you how you can get what you need to make the profit you ACTUALLY want. Here’s what we cover: How Susie got the nickname the “Profit Coach” Why you should sell to at least 25% of any room you speak in Stepping into your calling to serve others Where you are leaving money on the table How your numbers tell your story Creating predictable success in your business The difference between businesses that succeed or fail Entrepreneurs and Meeting Planners why YOU should be speaking How Susie pivoted during COVID to create more conversions Growing your credibility to gain more stages and influence How to look a business systemically Your most important client And much more! LINKS: Connect with Susie: Website: www.susiecarder.com Facebook: https://www.facebook.com/SusieCarder/Twitter: https://twitter.com/susiecarder Insta: https://www.instagram.com/SusieCarder LinkedIn: https://www.linkedin.com/in/susiecarder Connect with Blair: blair@advanceyourreach.com Connect with us: Facebook: www.facebook.com/advanceyourreach Website: advanceyourreach.com Email: info@insidethegreenroompodcast.com Learn More About our Stage Agency: https://elitespeakersagency.com/ stageagency@advancyourreach.com Influential Speakers in Susie’s life: Barbara De Angelis Esther Hicks Episode Minute By Minute: Episode Minute By Minute: 1:42 Meet Susie 3:24 How Susie’s journey got started 9:17 What is a “profit coach” 16:14 How Susie started leveraging stages in their business 24:06 The biggest difference between a business that succeeds or fail 29:46 Is the world COVID fatigue? 37:40 How Susie helps her clients how their business 42:42 The results of always chasing the dollar 46:34 The speakers that have impacted Susie the most 49:25 What stops most people from achieving their dreams More About Susie: Profit Coach, Susie Carder, is truly a self-made millionaire. She started with one salon and health spa and built it into one of the most successful businesses in the country. She then founded and sold three profitable companies, the last of which sold for eight figures to Cengage. Susie has guided hundreds of companies to develop personalized operation systems in finance, sales, and marketing. An international speaker, Susie’s spit-fire personality, sharp wit, and heart-warming stories are beautifully woven in with her decades of business knowledge to educate and compel audiences toward financial freedom. Susie is currently a consultant of Lisa Nichols’ Motivating the Masses, a global transformation and training company, and author of nine books and multiple training programs. Her Best-Selling book, Living Proof (co-authored with Lisa Nichols) and Power Your Profits: How to Take Your Business From $10,000 to $10 Million, is available today.
Welcome to Ventures, a new show devoted to exploring stories of entrepreneurship, market landscapes, and problem spaces to inspire the next generation of venture builders and investors. You can watch the video of this episode at wclittle.com. In this first episode, we discuss with Dr. Jeffrey Roh, Susie Kataoka, and Dr. Tony Little the following: 2:45 - Jeff introduction, CEO of IntuitiveX5:20 - Susie introduction, CEO of Transpara Health6:50 - Tony intro, Optum, Lead Architect for Patient Experience8:18 - Jeff personal journey, as an entrepreneur / surgeon, involved in multiple startups in the life sciences. 13:50 - Question: does Jeff see many surgeons spinning out and getting involved with companies, or is that relatively rare? 15:33 - Four pillars of input in life sciences ventures - Clinical, IP, Scientific, and Business. 16:35 - Did Jeff have to work with tech transfer in a university? (Jeff tells the story of protecting his own IP, but at the cost of not being able to leverage the resources of a large organization - there are advantages and disadvantages of each approach) 19:10 - Susie's personal journey in life sciences and entrepreneurship, family history in medicine, overseas experiences, starting and selling a retail business, and starting Transpara Health. 27:00 - Tony's personal journey through working at a health store, med school at Bastyr, then working in technology and software development to create better patient and provider experiences in the ER (and also building internal company tools), getting involved in Will's startup in the late 2000s, advising startups (especially in the life sciences).37:51 - Question about IntuitiveX: for entrepreneurs working to overcome barriers to building life sciences companies, how do I work with IntuitiveX? (IX now works with both founders and with larger companies, first consulting services and then can go deeper in partnership) 40:51 - Importance of medical cost transparency. How Susie and Transpara are incubating out of IntuitiveX and why now is an important time for Transpara to exist.43:20 - Susie, talking about the vision/mission of Transpara health and how the company is responding to the present pandemic to bring price clarity to PPE and help organizations such as nursing home facilities operate smartly and effectively moving forward. 53:05 - Question, how did the medical community in the US get to the place where pricing is so cryptic and confusing? (Tony discusses the background and nuances here)56:59 - Question, regarding the mandate from the White House for hospitals to publish both list prices and prices negotiated with payers, is this even feasible? Are hospitals going to comply? (Tony responded saying it comes down to interpretation and enforcement, and Susie said that most didn't comply with the Jan 2020 order to post list prices, and it would be unlikely that many would comply with the negotiated prices for Jan 2021. Tony brought up questions around )1:01:50 - Question, what advice would you give to founders aiming to spin up new products/services in the health science industry? (Tony answered first, Susie responded at 1:03:45, and Jeff responded at 1:05:24) 1:08:49 - Question, how can viewers/listeners find Jeff/Susie/Tony online? See LinkedIn Profiles (Jeff, Susie, and Tony), and visit intuitive-x.com and transpara.health.
We are all either locked-up in our homes, need to pivot in order to keep our businesses going or cannot see our families and loved ones due to the Coronavirus. What was unthinkable only a month ago has become reality. I invited Susie Moore as my guest on this week's episode because by overcoming obstacles when she was growing up, she now looks at that time as a gift and a training for resilience and being able to handle whatever comes up next - even a crisis like the one we are dealing with now. Susie grew up surrounded by a dysfunctional family, her father suffered from an addiction and they lived off welfare. She left the UK and moved to New York where she started a career in advertising. But by the time she was 30, she felt this wasn't her life's work. Susie says that the most important thing you can give to a reader or a viewer is your value and your message. Following her own advice, she started working in media without having any qualifications and ended up contributing to publications like Marie Claire and eventually Oprah magazine. Today, she works as a life coach and advice columnist. On this episode of the Sigrun Show, she shares tips and methods that got her through difficult times and gave her confidence and a sense of steadiness. She talks about the current situation, how it affects people differently and what they can do, plus shares her personal story of how she made it in the media world. If you want some great advice on what you can do to be productive or how you can contribute during this crisis, this interview with Susie is for you. We also discuss her recently released book “Stop Checking Your Likes” in which she tells personal stories intended to give confidence to people with similar experiences, and writes about how the most powerful thing we have control of is having a self-directed mind. Whether you want to learn what you can do to not just let this time pass by, or always wanted to stop worrying about what other people might think of you, this episode will help you. “There will always be pain and effort, but if you can create a self-insured place within you that isn't shakeable, where you find your steadiness, you're going to be better prepared.” - Susie Moore What you will get out of this episode: Susie's video about productivity (3:12) The challenges Susie faced when she was growing up (4:20) How Susie found her career path without having a qualification (6:21) The idea behind Susie's book (8:35) The importance of Likes in our society (10:44) Why Susie is so confident (11:08) How the current situation affects people differently (14:22) What you can do to be productive during this time (15:29) Susie's advice on writing down your tasks (22:07) How to avoid having too high expectations (25:18) The deeper purpose behind writing a book (26:39) How are you handling staying at home? I would love to hear what you are doing to keep productive during this time. You can follow and connect with me on Facebook, Twitter, and Instagram. Live Bootcamp During our last live bootcamp, Create Your Recession Proof Offer in a Weekend, hundreds of entrepreneurs, both offline and online, created a new offer for their business in 48 hours. We have since received amazing feedback and messages asking if we would do it again - and the answer is yes, the next live Bootcamp will take place on May 2-3. Walk away with a solid offer your clients actually want to buy during these challenging times and start selling it after just 48 hours. Sign up at sigrun.com/bootcamp Connect with Susie Moore: susie-moore.com Susie's new book Stop Checking Your Likes Susie on LinkedIn Susie on Instagram Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!
Are you willing to experience “failure” without allowing it to stop you dead in your tracks? Today's incredible guest (you might remember her from her last episode!) Susie Moore, is a former Silicon Valley Sales Director turned Life Coach and Advice Columnist. Her work has been featured on the Today show, Oprah, Business Insider, The Huffington Post, Forbes, Time Inc, Marie Claire and she's the resident Life Coach Columnist for Greatist. Susie's work and insights have been shared by celebrities and thought leaders including Arianna Huffington, Paulo Coelho, Kris Jenner and Sara Blakely. Her first book What if It Does Work Out? was named by Entrepreneur as one of the 8 Business Books Entrepreneurs Must Read to Dominate Their Industry. In this episode, Susie describes the inspiration behind her newest book, Stop Checking Your Likes and dives deep into the limiting stories she told herself, and how she overcame them. Plus, Susie describes how she gained the courage to be confident in her writing and why the world needs us to be generous + brave enough to share. In this Episode You'll Learn: All about today's guest, Susie Moore [ 0:45 ] About the inspiration behind Stop Checking Your Likes [ 5:30 ] How Susie realized her stories were wrong [ 10:45 ] About Susie's evolution as a writer [ 15:00 ] How to find harmony between work and life [ 18:40 ] Why we need to be generous + brave [ 33:55 ] How to decide what we share [ 37:30 ] When Susie realized she was an expert [ 44:10 ] Why we need to accept everyone where they are [ 50:00 ] Soul Shifting Quotes: “Take action to feel more confident in being bold.” “Our lives are meaningful.” “Our stories and ideas matter.” “The bigger the difficulties, the bigger the destiny.” “Our fears aren't unique.” “There is so much freedom in sharing.” Links Mentioned: Learn my 7 Secrets to Uplevel Your Brand & Land Your Dream Clients Grab your FREE training, How to Call in Your Tribe + Create Content that Converts Text me at 603-931-4386 Learn more about Susie by following her on Instagram or heading to www.susie-moore.com Order Stop Checking Your Likes: Shake Off the Need for Approval and Live an Incredible Life Read What if It Does Work Out? Listen to Susie Moore on Becoming an Overnight Rockstar + Media Maven Tag me in your big shifts + takeaways: @amberlilyestrom Did you hear something you loved here today?! Leave a Review + Subscribe via iTunes Listen on Spotify
First, a quick announcement: we now have listeners in over 40 countries—wow! We are so grateful that you choose to listen to our podcast, and we really appreciate all the support! This episode is a special one—we have our first guest! Tune in as we chat with Susie Jackson. Susie is a freelance copy editor and Spanish-to-English translator specializing in academic texts for the social sciences. She also mentors freelancers to help them figure out how much they should be charging and who their ideal client is so that they can earn a decent living doing what they love. What you'll hear in this episode: - How Susie started her freelance career and how it evolved over the years - How her typical workday looks and the smart habits that help her run her business smoothly and efficiently - Why it’s important to track the data related to your work, marketing and admin tasks - How to avoid overspending on business expenses - Why it’s important to budget and how to review and adapt your budget regularly - What the Profit First system is and how Susie implements it in her business - Why Susie has several savings accounts and how she splits her income between them - How the habit of blocking out time in your calendar can be helpful for work and personal commitments For more details, resources, and some freebies, head to our show notes page at https://smarthabitsfortranslators.com/podcast-episodes/12
Nowadays, we’re constantly bombarded with the educational gimmicks that our children “need” to prepare them for school and as they grow. On today’s episode, we’re discussing the actual skills your child needs for success in school and life. We are joined by Susie Allison of Busy Toddler, a former teacher turned blogger who helps parents to discover play-based learning activities for their children (of all ages!). We discuss why play-based learning is so important and how to encourage play-based learning. She also shares what our kids really need in their toddler years to help to set them up for success, what skills are most important for children to learn in early childhood years, which toys are essential for play and learning and the top 3 things you can be doing as a parent everyday. What’s In This Episode: Play-based learning vs. direct instruction When to start encouraging play-based learning Creating dedicated time for play and an environment that supports play Toys that help kids with play-based learning How Susie creates activities that incorporate different ages Listen to the full episode here: https://generation.mom/busy-toddler/
When you think about big businesses such as Apple or Starbucks, you can immediately think about their logo, brand colors and exactly what it looks like. Why wouldn’t you want that same brand recognition for your own business? Today I am joined by Susie Liberatore, the owner and art director of Visions2images Creative Services. She helps entrepreneurs nail down their digital and print branding to create cohesive branding. We discuss why branding (like copy) needs to be consistent and repetitive. We also dive into why branding is about what connects with your audience and why you need to stand out to your target audience. She shares about her creative process, how she works with clients and her favorite part about being a brand strategist. We talk about: What Susie does in her business and what she creates for clients Why your branding needs to be consistent How Susie’s branding process works with clients Fine-tuning and bringing the logo and branding guide to life Standing out and being memorable toward your target audience Susie’s favorite part about what she does with clients About Susie Liberatore: Susie Liberatore is the owner, and art director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over ten years of agency and corporate experience, she brings businesses visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience. For the last decade, she brings experience as a former art director in the corporate world bringing it to the businesses of the different online platforms. Her fields of design expertise are branding development and social media marketing. She is the face and voice of Visions2images. Susie is an entrepreneur, she has several businesses and wears many hats for all of them. She has been able to help businesses thrive and grow with her help. Connect with Susie: Website | Instagram | LinkedIn | Facebook Quotes: "Essentially I make everything pretty for people, have it come together and make sure their branding is consistent and on point." - Susie Liberatore"When you talk about branding you have to make sure you have all of the same colors portrayed." - Susie Liberatore"Regardless of if it's $20 your investing or thousands, it doesn't matter at the end of the day - if you have that established, people will invest in you." - Susie Liberatore"I always tell people it's not about you, it's about your audience." - Susie Liberatore"It's okay to say the same thing over and over again about your business because you're going to get bored of it but people need to hear the consistency for the copy of your brand - and it's the same thing with the visual aspect." - Mallory Schlabach"Consistency and repetition feel really boring but they're the pillars of what you do whether it's branding, copy or anything." - Mallory Schlabach About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.
Nowadays, we’re constantly bombarded with the educational gimmicks that our children “need” to prepare them for school and as they grow. On today’s episode, we’re discussing the actual skills your child needs for success in school and life. We are joined by Susie Allison of Busy Toddler, a former teacher turned blogger who helps parents to discover play-based learning activities for their children (of all ages!) We discuss why play-based learning is so important and how to encourage play-based learning. She also shares what our kids really need in their toddler years to help to set them up for success, what skills are most important for children to learn in early childhood years, which toys are essential for play and learning and the top 3 things you can be doing as a parent every day. What’s In This Episode: Getting into People magazine How Susie celebrated getting half a million followers Realizing she didn’t like being a journalist Changing her career path to teaching Becoming a stay at home mom Not being able to find toddler activities Getting 2,000 followers by the end of her first month When Susie knew she had a real business on her hands Play-based learning vs. direct instruction Giving children the chance to discover the world on their own When to start encouraging play-based learning Kids getting pushed to start learning to read earlier How the common core state standards have affected younger grades Why faster learning is not better How parents can support this type of learning at home Creating dedicated time for play and an environment that supports play Toys that help kids with play-based learning How Susie creates activities that incorporate different ages Adjusting activities as the child grows older Key supplies for play When to use activities for children
On today’s episode, Bernadette is with Susie Guest and they are going to be talking about her achievements over the last months and how it improved her personal situation significantly that also benefited her clients. Susie started her Guest Property Projects with the intention of providing a range of services to ensure you get the most out of your investment, to attract the right tenant, maximize the return you get on that investment, or to best position your investment for a successful sale. Bernadette covers, How Susie started her renovating journey Susie's biggest project How Susie added value to improve her client's lifestyle and finances What are the renovation costs and profits for Susie's projects The Docklands renovation project that brought successful income What you can do on a low budget scenario How renovating impacted Susie's life Susie's 3 top tips for renovators Resource materials: Where you can reach Susie Guest: https://guestpropertyprojects.com.au/ If you find this episode helpful, you can help support the show by leaving us a 5-star review in iTunes: She Renovates and subscribe to the podcast. Check out more renovating tips and inspiration at www.theschoolofrenovating.com
Wonder how those that become their own bosses really do it? Today's guest shares how she left her Fortune 500 company to pursue her side hustle and never look back. Susie Moore is a New York City-based life and confidence coach. She left her career as a Sales Director of a Fortune 500 Company to pursue her side hustle years ago and has helped many others make the same leap since. Tune into this episode to hear: How Susie left her Fortune 500 Company job to pursue her side hustle, and how you can too! The keys to confidence and diving into personal development to support you in ANY type of success. How Susie handles fear and rejection in her own business today.
If you’ve had a new baby in the house, then you know how important sleep can be! When you’re sleep deprived, everything else seems so much worse. It’s a learning process to train your little one with good sleep habits and it’s something that will make your life easier. Don’t miss today’s show where we answer many sleep questions from listeners. Susie Parker is a certified sleep consultant and founder of Sleep Baby Love Child Sleep Consulting. She’s a “been there, done that” mom of two beautiful girls and she has dealt with many sleep challenges head-on. She is trained in the science of sleep by the Family Sleep Institute and her blog has become a go-to resource for many parents of littles. Her articles can be found on some of the most visited parenthood sites, including The Huffington Post, Baby Center, and Baby World, just to name a few. Through personalized consulting and online courses, Susie helps many exhausted families teach their babies, toddlers, and preschoolers to love sleep. Episode Highlights: How Susie’s second daughter inspired her to do this work---after the sleep failures with her first child Getting a 6-month-old to nap: consider timing, lighting, and sleep cycles When babies transition from 3 naps to 2 naps daily, at 6-8 months How to establish good nursing and sleep routines for those who feed on demand Recommendations for a small living space without a separate bedroom for the baby Sacrificing sleep for travel vs. sacrificing travel for sleep Why preemies need more sleep than a full-term baby Planning the afternoon/evening/dinner to work toward reasonable bedtime Focus on a bedtime routine and set limits: make it a quality time Setting the stage with your newborn for good sleep habits Don’t worry about bad sleep habits in the beginning: focus on independent sleep skills at about 4 months Teaching skills in sleep training vs. “crying it out” Tips for new working moms on sleep regression Susie’s final words of hope: “You can have life-changing results when you focus on sleep. You don’t win an award for being sleep deprived. There is hope.” Resources: www.sleepbabylove.com
Susie Mordoh is the owner and founder of Greater Than We which is New York Award Winning Company. She is also the creator of the Feel The Love transformation cards and you will find her speaking on the topic of personal development and positivity. In this episode you'll learn: How Susie Mordoh came up with her event planning business What is Greater Then We and why that name What card Jennifer picks and what it means for her and her life The "Feel the Love" origin story How Susie approaches social media as a business owner in a mindful way https://susiemordoh.com/ Facebook: https://www.facebook.com/susiemordohcom/ Twitter: https://twitter.com/susiemordoh Pinterest: https://www.pinterest.com/susiemordoh/ Instagram: https://www.instagram.com/susiemordoh/
When I was approached to interview Susie Fogelson, I recognized the name, but I couldn’t put a finger on it. However, after researching who she was, it all came torrenting down. Susie’s marketing directive at Nickelodeon and the Food Network had influenced my childhood. She was behind many of the shows that you might recognize such as Emeril Live, or Good Eats, or Iron Chef and you might recognize her as a judge in the Next Food Network Star. Now revving up her new strategic firm, Susie shares her amazing way of marketing for all of you. Get ready for an interview with a lot of amazing takeaways. This episode has it all, from this new concept we talk about called food connectivity, the strategy and concept behind key shows such as Iron Chef and Chopped, and the amazing things you can do in the internet today when it comes to accelerating your personal brand. Susie taught me a lot, and surprisingly, I taught Susie a lot! I talked to her about food science, co-packing, and sensory science. That’s the beauty of the food industry. There are so many facets and faces, and I learn from every one of them. Sponsor - BAKERpedia This episode is brought to you by BAKERpedia – your one-stop, resource that answers all your questions on industry trends, ingredient information, food safety and more. It’s shared knowledge, freely available, always. BAKERpedia.com – we do all the thinking so you can focus on your business. *NEW* Patreon Due to our ad cycle being over, we’re trying a different model for My Food Job Rocks. We have opened up a Patreon page! Now you can support My Food Job Rocks if you want to and the reward tiers go from a complementary career advice book to ad placement and more. We’d love for you to be part of the process. Visit Patreon.com/myfoodjobrocks Show Notes How do you get a show on the food network?: If you know someone, that’s the best. But the truth is, if you havea concept, you should work with a production company and use the production company to leverage with the programming people It’s very simple to see which production companies are working on the show. For example, Rock Shrimp Who is your favorite Food Network Star?: What makes them so special and unique is that these food network stars are passionate about food. Emeril Lagasse was someone I really respect because he would cook and bring the food out. Bobby Flay is one of the hardest working people I’ve ever known. The way he manages his team and how he rewards with people and deals with people matters. Guy Fieri is fun to hang out with, Ann Berelle is fierce, charismatic, etc. You might know Susie from: She was on the Next Food Network Star and the AltonBrownCast Now she has a: Boutique Strategic Firm and Agency Food Marketing Path and a Celebrity Chef Food Strategy and Storytelling Has Foodies been extinguished? New term: People are Food Connected Everyone is getting involved in being food connected. It’s the Dad who loves to grill or the two dads who bake. It’s the college kids going out to eat, it’s the lawyers going to culinary food How Susie started her Strategic Firm: I worked with food network for 16 years, left 2 years Discovery bought Scripps, corporate shakeup Susie left but didn’t get any offers, at least the ones she didn’t want. She realized that a lot of brands were trying to get food connected and she wanted to make a firm that was dedicated to connecting brands to food. On self-branding and connecting: You should focus on your brand. If you’re booked all the time, you won’t have time for those 1 on 1 lunch. It’s important to think about your brand and your company’s brand at the same time. Background: Sociology at UCLA a great foundation on how people think in groups. My first job was at an ad agency. Went into media, which ended up with me going to Nickelodeon. I’m a strategist at the end of the day. Use data to extrapolate strategy and let people rock it Example: In Food Network, in the day, people liked Stand and Stir, but in the night, they want excitement and competition An example is Iron Chef. We would market this show as a non-fiction entertainment seeker’s show. 3 shining objects. We would work as a sort of task force. We were looking to promote cooking as a sport. This includes getting well know chefs to do this as a way to hook them in. Iron Chef was shot on the 6th floor of Food Network. You have to have every ingredient the chef Iron Chef as a sport and that ushered into a whole new genre For Chopped, there are 30 professionally trained chefs in the background. They would use the Chopped Ingredients before the show aired to prove the viability. How do I become a Celebrity Chef?: First, don’t think of being a celebrity chef. Think of developing your brand. If you want to develop your brand, you can talk to us. First, I ask for a video of them creating a dish Then my partner writes a positioning document Then we do an hour-long interview (like this?) I won’t make a show, but I’ll help you make great content What is your favorite social media platform?: Video. Snapchat, Instagram stories, less is more musical.ly or Tik Tok– Gen Z app Crushing It – Gary Vaynerchuk Someone should get on that for cooking App: Panna – a collection of cooking videos Migelo does dumpling Rick Bayless does mole sauce Do you need the food network to be successful?: Yes, but it’s more than that. How do you get people to pay for your content? Number one place for recipes is social media now Content Strategy Know your brands: The three shiny objects. Create good content: That’s well thought through, and for your specific platform After starting, I’ve learned that the food industry is much bigger than I thought. Head forager for whole foods was talking to Susie about scaling up. They’ve been making it in small quanitites, but when they scale with copackers, there are a ton of things that can happen I never thought of design, private equity, everything Institute of Food Technologist in Chicago Fancy Food Show Beverage Conference NOSH Live Hippeas Daily Harvest – Direct to Consumer Food Trends and Technology Transparency: How can brands be more forthcoming on the process. A lot of companies are very nervous about being transparent. Small brands get it, big brands are struggling Wendys looks at Greenhouse Tomatoes Transparency is hard, but it’s all about storytelling Food Network has proven that storytelling is the best way to get people interested in food Ag Tech such as vertical farm and clean fish Blue Nalu – Clean Fish Company Impossible and Beyond Meat – lab based protein forward foods Plenty – vertical farms Aerofarms – vertical farm Fancy Food Show: Tyson Ventures has something called Up-Cycle. They take chicken waste and turn it into a chip Food Waste When I talk to startups, it’s all about scale. Not everything is organic or not The Abbott’s Butcher – focuses on flexitarians Food Network Star – Nikki Dinki – Meat on the side For plant-based: it has to taste amazing Taste is King Portland Flavor Article Adam talks about sensory science Do you have any advice for anyone getting into the marketing industry?: The best approach is that I started at an agency. I learned how to start a deck, or how to work with clients Start with a goal, agree on a strategy, devise the tactics It’s hard but gives you the best foundation All companies have a goal PR is also a great business to be in Food PR is really smart. You can work in a company, or freelance, etc Rini Ader Susie knew a guy who was really good at connecting and connecting with PR agents and that’s how we got Rini Networking A La Carte – a roundup You can sign up for the newsletter at F&Co's website.
Wondering if you have what it takes to start a side hustle? Curious when it is time to quit your day job and go all in with your business? Side hustle expert, author and all-around amazing woman Susie Moore has answers! I met Susie at an event last year and was immediately struck by her confidence and humor. She loves her work and she brings the heat to this conversation. We cover a lot of ground including these hot topics: How you know you have a skill you can turn into a side hustle How Susie realized coaching is her thing Why positioning moves you make as an experiment will serve you well How she figured out what to charge for her services Susie’s top takeaways about starting a side hustle Tips on finding the time to work on your business The 3 keys to creating a hot side hustle How to know when it’s time to turn your side hustle into your full time plan Susie’s simple approach to navigating her business Why believing in yourself is crucial to your success How Susie handles disappointments so they don’t slow her down About Our Guest: Susie Moore is an advisor to high-growth startups in Silicon Valley and New York City, and a life coach specializing in helping life-curious professionals find their passion and make an impact (and a fortune!) Her first book “What if it DOES Work Out?” debuted as a #1 Amazon bestseller in Women & Business. In it, Susie shares secrets to transform your passion into cash, honed from her successful career as a Fortune 500 Sales Director. She has also helped build three startups, all of which were sold – the most recent of which for $405 million. Susie has been featured on the Today show, Business Insider, The Huffington Post, Forbes, Time Inc., MindBodyGreen, and is the resident Life Coach and Columnist for Greatist. Susie’s insights have been shared by thought leaders including Arianna Huffington, Paulo Coelho and SPANX Founder, Sara Blakely. When she’s not working, Susie can be found exploring New York City, planning her travels (next up: an extended stint in France!) brewing the perfect cup of English Breakfast tea, and spending time with her husband Heath and their tiny (not very bright but certainly very loveable) dog, Coco. xoxo Jenny P.S. Subscribe to the podcast + leave a review + rating to spread the GET GUTSY message far + wide. Means to world to me! We are all in this together.
How Susie got to where she is today and how her early school years, and early motherhood shaped the way she lived.
Susie started running later on in life, she used to be a single mother, who loved drinking and smoking, but running had a profound effect on her and after doing one half marathon that was it, she was hooked. Two years later she was entering and running ultra marathons. During this podcast we discuss: -Her first race and what happened before, during and after -How she swapped her bad habits for good ones -Joining a running club and connecting with other runners -Two races went on her bucket list- the Boston Marathon and the Marathon des Sables -Advice for listeners who want to make a change in their life -Why its never to late and age is irrelevant -Her first ever Marathon - Running the Paris Marathon and why she had a terrible time! -Do you need a training plan for a race? -Why listening to your body is so important -How she fits in her training around having a daughter and a full time job -How she didn’t make excuses, she made it happen -How she trains and why she loves hill training! -Make a “run date” and get out of the door! -Her first Ultra race - Around the Island - 72 miles over two days -The low points and the hight points and what she learned about herself -How to train your mind and how to have the right mindset - Be arrogant and believe in yourself! -How Susie met her husband and the connection between twitter, running and the MdS -What happened during the MDS 2015 -Her top tips for the MDS -Her next Big Challenge in the Jungle - The Jungle Ultra! Plus many more - 2016 is going to be a busy year. You can follow Susie on Twitter @Susie__Chan. I’m also on twitter @_TOUGH_GIRL. Send us a tweet once you've listened to this episode! You can listen on iTunes - Soundcloud - Stitcher
Naturopath & Yoga Teacher Susie Garden spent almost 2 decades working as a Registered Nurse and in the pharmaceutical industry before corporate burnout saw her reassessing her life and goals. Susie was inspired by the anonymous quote, “Create a life that feels good on the inside, not one that just looks good on the outside.” This fueled her desire to work in the ‘Wellness’ model, focusing on a healthy lifestyle for her clients, rather than the ‘Sickness’ model where change only happens once illness is present.In this episode of Wellness Realness:9:17 - Identifying with your disease12:20 - Negative self-talk & the power of mantra15:50 - How Susie motivates clients to change their way of thinking18:08 - Susie’s experience with Imposter Syndrome & changing her languaging 20:57 - Why Susie decided to leave the corporate world & start her own clinic24:20 - The role Susie’s study of yogic principles play in her work as a naturopath26:44 - The benefits of belly breathing29:22 - Leaky brain, inflammation, and mental health33:21 - Foods that benefit the nervous system39:55 - A look at vegan diets & supplementation44:05 - Bloating, food intolerance, & gut healing50:14 - Herbs to heal the gut 51:30 - Exposure to chemicals, how to detox, & when not to detoxThis show is supported by:Further Food | Visit furtherfood.com and use code “wellness” for 10% off all products.Four Sigmatic | Head to foursigmatic.com/crw to check out all of their products, and use the code “CRW” for 15% off all purchases on their site!Follow Susie:IG: @susiegardenwellnessFacebook: facebook.com/susiegardenwellnessWebsite: susiegarden.comPodcast: The Wellness Glow PodcastConnect with Christina:Learn more: christinaricewellness.comPersonal IG: @christinaricewellnessSecret IG: @wellnessrealnesscrew Wellness Realness IG: @wellnessrealnesspodcastWellness Realness FB Group: bit.ly/WRtribe This show is produced by Soulfire Productions