Podcast appearances and mentions of mallory schlabach

Marketing is essential to growing our businesses, but creating a marketing plan often takes up more time than it should. This week, episode 86 of Listeners to Leads is about how to create a one-hour marketing plan!In this episode of Listeners to Leads, Mallory Schlabach and I share the importance of breaking down marketing into manageable pieces and actionable steps you can take right now to grow your podcast and supercharge your business. Mallory Schlabach and I also chat about the following: What ‘visibility' means for different businesses.The volatility of social media and other ways to build community.Alternative ways to utilize podcasts in your business.Content repurposing to promote your podcast and speed up your marketing planning.Remember, you don't have to be everywhere, doing everything all the time. What matters most is doing what you can do and being consistent!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH MALLORY SCHLABACH:FacebookInstagramPodcastWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! 

In this episode Tom is joined by a guest co-host, Mallory Schlabach, SherWare's marketing strategist, and also a special guest, none other than his co-host, Phil Sherwood. Phil talks about how he got started in oil and gas and what made him start his company creating software for the industry. He also goes into detail about the different product options and integrations that are available for oil and gas operators and accounting professionals through SherWare.Highlights:2:14 How Phil got started in software5:10 How writing software transitioned Phil into the oil and gas industry6:31 The business started taking off14:12 The Sherware difference16:59 Legacy software20:09 Changes due to Covid23:03 SAAS model and how it affects the future of Sherware26:30 Sherware's new productAbout SherWare, Inc.If you're enjoying this episode, please subscribe to our podcast and share with a friend! We also love ratings and reviews on Apple podcasts.SherWare creates software to simplify your accounting needs so you have more time to do the things that matter. We serve independent oil and gas operators, accountants and investors with a platform to manage their distributions and joint-interest billings on a platform -- and we're the only software on the market that can integrate with your QuickBooks company.Click here to watch a demo of the software in action right now.About COPAS:COPAS provides expertise for the oil and gas industry through the development of Model Form Accounting Procedures, publications, and education. We are a forum for the active exchange of ideas which result in innovative business and accounting solutions.Find a society near you.www.copas.org

Today's CHOICES Interview Series Featured Guest: Mallory SchlabachAbout Mallory Schlabach:Mallory Schlabach is a marketing strategist with over a decade of experience guiding six and seven-figure businesses. As an IPEC certified business coach, she coaches female business owners to rapidly grow their business with BOLD marketing moves.She's the proud mama of 4 humans under the age of 11, a toilet-paper eating dog, and wife to her best friend Drew. She will request tacos as her last meal (and every Tuesday of course).One of the things that her clients love about her is she is able to create custom (totally legit) strategies using hard data and draw from her experience as CMO with clients around the world to create marketing strategies that work with less effort and bigger results.Her Marketing Magic Podcast features on-air marketing strategy sessions and rockstar guest experts sharing how to explode your business with killer marketing strategy.https://malloryschlabach.com/About your Host:Renee Hribar has been a sales professional since 1994 in New York. She has sold millions of dollars in products and services and trained thousands to sell for the first time. She is known in her industry as a fun, energetic executive sales coach who leads with heart. A TEDx speaker who offers training sessions at global conferences, she skillfully breaks down her decades of sales expertise. With her one-of-a-kind "laugh & learn" teaching style, you will certainly gain a new view of the "softer side of sales".https://reneehribar.com/ See acast.com/privacy for privacy and opt-out information.

With school out for the summer many of your businesses will also shift into summer-mode. 

 Whether you work different hours, take more days off, change up how you work or what you sell — when summer hits, it can drive your business productivity and profits down too. 

 All summer long beginning next week we will be doing live strategy sessions with entrepreneurs all over the world on how to keep momentum, no matter how much (or little) they work. 

 But before we dive in, I wanted to set up some summer rules of engagement. 

In my free Facebook community the #GirlBoss Club (which you should totally swipe in the show notes right now to join); we talk a lot about the things that make us kick-ass girl bosses. 

 One is setting bold goals. Here on the Mallory Schlabach team, we like to make bold moves, so setting bold goals is a no-brainer. 

What can that look like for summer? 

 If everyone in your industry is moving left, how do you feint right? 

 How do you stay in alignment with the type of business/person/mom/spouse/friend you want to be AND still hit bold goals? 

 Two is love marketing + sales. 

 You won't have to go all heart-eyes on me yet; but understanding how to market and sell your business (and how your audience will want to be marketed and sold to when THEY are having summer) makes all the difference. 

 Three is embracing your numbers. 

 You should always know your profit/loss and revenue breakdowns. But you also need to know your cash flow (especially if you're working less or traveling or spending more). 

 What numbers show you you're doing fine? What numbers show you something is wrong? 
 What numbers tell you the health of your revenue or lead stream? 

 Nail these down before you head to the lake. 


 Fourth is protecting your time. Your summer numbers MAY look totally different than your spring hours. That's 100% OK. 

 We've been homeschooling since August and yesterday was my first normal business hours preCOVID where I start working at 9 and finish at 3. 

It feels a little weird to get used to a different schedule but I didn't want to be working at nights) like I shifted to do so I could homeschool my four kids this year. I want to hang out at my neighbor's pool in the evenings for games and watercolor painting. 

I want to see my kids before witching hour when they want to eat everything in sight. 

I do NOT want anything to slow down during summer; in fact; if I've learned anything during COVID it's that pivoting brings freedom when you do it in alignment with where you are. 

I was terrified homeschooling would shut down half my business last year. Instead — it doubled. On half the hours. 

 That tells me that the amount of work I put in doesn't affect the revenue. It's WHAT I'm focusing on and how I spend my time. 

 The final thing to keep an eye on as you start to head into Summer is to silence that inner mean girl. 

 Not even the one who tells you that idea was crappy. 

But the one that tells you you'll never get to go on a vacation like that stranger your Insta-stalking keeps posting pics of. 

Or the voice that says you should wear a muumuu in public because you worked so hard this year you forgot to take time for you and you don't deserve to wear a swim suit. 

Or that voice that tells you you're never working hard enough, if you're spending time with family and friends instead of constantly working. 

 I don't know about you but I am PUMPED about summer. It just takes a different type of intentionality to live my best life AND grow my business. 

I hope today's mini-crunch session helps you to get into the mindset to tackle summer in a positive way. 

 The entrepreneurs who are letting us peel back the curtain on their business over the next few months are inspiring; hopeful; energetic and you'll find yourself rooting for their business while scrambling to take notes for your own. 

If you want to be considered for a free strategy session we share on air, please go to malloryschlabach.com/podcast-apply 



The concept of being authentic and true to yourself is held high; but in a world where we’re rewarded for fitting in, it’s not always easy to do that. That’s why episode 31 of The Positively Living Podcast is about authenticity in life and business! In this episode of The Positively Living Podcast, Mallory Schlabach and I are sharing the importance of being truly authentic in your marketing and ways you can show up authentically without airing everything that happens in your life. Mallory and I cover the following topics:What does it mean to be authentic and why do we want to beWays to start being more authentic in your business and lifeWhy you respond the way you do and what actions make you feel offHow authentic is “too authentic” and how much do we share with othersI highly recommend you check out Mallory’s Marketing Magic Podcast and join her on social media. Her favorite place to be is Facebook and she hosts an amazing group for women in business called The Girlboss Club. If you are a woman in business, come join us. You won’t be disappointed.Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips to create space for what really matters in your lifeIf you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!CONNECT WITH MALLORY SCHLABACH:Facebook GroupMarketing Magic PodcastLinkedInWork with Mallory! CONNECT WITH LISA ZAWROTNY:FacebookInstagramResourcesJoin the MembershipWork with Lisa! LINKS MENTIONED IN THIS EPISODE:Episode 8 Toxic Positivity with Valerie FriedlanderMarketing Magic Podcast Episode #1Cave of Swallows - WikipediaMusic by Ian and Jeff Zawrotny

Do you have a podcast but sometimes wonder how to incorporate it into your marketing strategy better? Today I have Mallory Schlabach of the podcast Marketing Magic on the show. Mallory really helps answer some questions I had about marketing and how to keep the momentum going after you publish an episode. We chat about why a podcast should be your main marketing piece, how to get your podcast out there and why putting things on autopilot will help with sharing past episodes. This episode is so good you are going to want to take notes! Enjoy!   Meet Mallory Schlabach:Mallory Schlabach is a marketing strategist with over a decade of experience guiding six and seven-figure businesses. As an IPEC certified business coach, she coaches female business owners to bring in new leads, consistent revenue and get seen in all the right places in their local marketing through proven marketing strategies. She's the proud mama of 4 humans under the age of 10, a dog and free-spirited hamster, and wife to her best friend Drew. She will request tacos as her last meal (and every Tuesday of course). One of the things that her clients love about her is she is able to create custom (totally legit) strategies using hard data and draw from her experience as a master Life + Business Coach with an IPEC Life + Business Coaching certification because we all know it can be an emotional experience rising to our best. Her Marketing Magic Podcast features on-air marketing strategy sessions, rockstar guest experts sharing how to explode your business and killer marketing strategy.   Connect with Mallory: Website: malloryschlabach.com Facebook Group: malloryschlabach.com/facebook LinkedIn: https://www.linkedin.com/in/malloryschlabach/   Resources Recurpost Tailwind Acadium formerly GenM Stay in the know! Head to www.wildhomepodcasting.com and connect with me on Instagram @wildhomepodcasting. See you in the next episode!

SPECIAL NOTE: As part of my commitment to amplify the voices and wisdom of black women this week, I’m re-releasing key episodes on the podcast feed, including this one, that I think can light our way in our commitment toward anti-racism and racial justice. You can also find these episodes, and others that shine a light on social justice issues from myself and other podcasters, at www.womenpodcastersinsolidarity.com.   Hello and welcome to Episode #27 of the Mother’s Quest Podcast and the first of several I’ll be sharing for an initiative I’ve launched called Women Podcasters in Solidarity. The Initiative is a commitment I’ve made, alongside some other amazing women podcasters, to raise awareness and dollars to uncover and dismantle the ways racism, both conscious and unconscious, are impacting our society. I planned the Initiative after viewing the haunting video of Philando Castile’s death and of his girlfriend Diamond Reynolds and her young daughter in the back of the cop car in its aftermath. But, the events of Charlottesville since then have brought another level of urgency to this effort. I’m so grateful that I found Nicole Lee, an incredible African American woman and mother, as our first guest on this topic, to light the way for how we as mothers, and especially those of us who are white women like myself, can take steps to make a difference, beginning with our own children and our own communities. Nicole is a strategist, executive coach and public policy advocate through her diversity and inclusion consulting firm, Lee Bayard Group, LLC. And she’s a practicing human rights attorney through the Black Movement Law Project she co-founded, which provides legal and strategy assistance to Black Lives Matter protestors and organizations. Social justice and human rights have been part of her character since she was a child where she got her pioneering spirit especially from her own mother, one of the first black women to be ordained in her Christian denomination. Nicole brings her experience as a mother and advocate to training parents in how to have courageous conversations with our children about diversity, inclusion and equity. I had the opportunity to learn from Nicole on a recent webinar on the subject, an overview for a more detailed class launching in September, that was also attended by Mallory Schlabach who offers this week’s dedication. Nicole and I start the episode with shared agreements and intentions for courageous conversation, committing to one another to come to the podcast recording with an open heart, a commitment to move through discomfort and risk imperfection. I vowed not to edit anything out and we both named a shared desire to plant seeds in mothers to raise awareness for themselves and their children. We explored how we can open channels of communication with our children, holding a “growth mindset” for them in relation to diversity, allowing them to make mistakes as they share what’s on their minds and not “shushing” them when they do. Nicole also shared the importance of expressing our values to our children in ways that they understand. When I asked her where we could invest in change, she challenged us to focus on our own communities and to identify some hard conversations we’ve been putting off. She emphasized the importance of introspective work to realize what’s in our way, determine what we need to be “ready” and then go get ready and have them. As it has been for me, I hope this podcast episode, and the links and resources in the show notes, will be part of what you need to get ready to have the brave conversations with your own children and your own communities. As Nicole says at the end of our conversation, “we’ve got this.” We are not being asked to do anything that is not within our grasp. It’s not easy but we can get it done. This Week’s Challenge: Our challenge this week is to go back and process our own patterns and thinking about race, diversity and inclusion, to identify what courageous conversations we’ve been putting off, to get what we need to be ready, and then go have them. Topics discussed in this episode: How having an open heart and articulating intentions create meaningful opportunity for brave conversations about our differences Nicole’s reflection on why many black women may not want to talk with white women about racism and how to seek out spaces, and resources, to explore these issues if you’re white and have genuine intention to learn Nicole’s childhood and how she was driven at an early age to fight for social good An exploration of the E.P.I.C Guideposts in relation to the topic of diversity and inclusion The role mothers have in planting awareness and knowledge in their children that will help transform our society The importance of cultivating real friendships across differences and how color blindness and an unwillingness to have tough conversations can block authentic connection The importance of having a growth mindset in the context of race and not to “shush” our children when they share what’s really on their minds Expressing our values in a way our children will understand Ideas for investing and supporting the Movement for Black Lives and Nicole’s opinion that getting involved locally in advocacy on police relations, and having the hard conversations, in our own communities, are the most important steps we can take. Resources mentioned in this episode: Women Podcasters in Solidarity Mother on a Quest: Nicole Lee Growth Mindset in Diversity Mother’s Quest Ep 07: Living Out Loud with Jenjii Hysten Explaining Charlottesville to my 7-year-old by Nicole Lee How to Deal with the Police/Parents Explain Lee Bayard Group, LLC – Nicole’s diversity and inclusion consulting firm Black Movement Law Project – Legal and strategy assistance to Black Lives Matter protestors and organizations where Nicole is a co-founder Nicole’s Upcoming Class on Courageous Conversations With Children The Movement for Black Lives Announcements Women Podcasters in Solidarity I’m even more committed to a quest I’ve been on to understand the roots of racism and bigotry, how it still shows up today, and how I can become a better ally and advocate to fight against it. I’m raising awareness for myself, and inviting you to do the same, through this special podcast episode. I’m also pledging to donate to an organization supporting the Movement for Black Lives and to invite you to donate too leading up to Giving Tuesday in November. More on this to come soon. If you are a women podcaster yourself, I’d love for you to make a similar pledge to use the power of your platform for this cause. You can learn more and join the initiative by signing up at mothersquest.com/solidarity. Acknowledgements A big THANK YOU to our “patrons” for helping to bring these conversations to myself and other mothers through financial and/or in-kind support: Mallory Schlabach – Marketing Magic for Entrepreneurs Katharine Earhart of Alesco Advisors Jessica Kupferman of She Podcasts Resistance Artist Jen Jenkins Dohner Genese Harris Tonya Rineer, founder of The Profit Party Liane Louie-Badua Cristin Downs of the Notable Woman Podcast Erin Kendall of Fit Mom Go Niko Osoteo of Bear Beat Productions Erik Newton of The Together Show Claire Fry Divya Silbermann Rachel Winter Caren and Debbie Lieberman Cameron Miranda Fran and David Lieberman Debbie and Alan Goore Jenise and Marianne of the Sustainable Living Podcast Support the Podcast If you’d like to make a contribution to Mother’s Quest to support Season Two of the Podcast and/or help provide coaching scholarships for mothers, follow this link to make a contribution http://mothersquest.com/be-a-supporter/ If you would like to “dedicate” an upcoming episode to a special mother in your life, email me at julie@mothersquest.com — Mother’s Quest is a podcast for moms who are ready to live a truly E.P.I.C. life. Join in for intimate conversations with a diverse group of inspiring mothers as they share how they are living an E.P.I.C. life, Engaging mindfully with their children (E), Passionately and Purposefully making a difference beyond their family (P), Investing in themselves (I), and Connecting to a strong support network (C). Join our community of mothers to light the way and sustain you on your quest at https://www.facebook.com/groups/mothersquest/

Mallory Schlabach is a marketing strategist with over a decade of experience guiding seven-figure businesses and newbie entrepreneurs alike to be seen in all the right places by the exact ideal clients who need them. Proud mama of 4 humans under the age of 9, 1 free-spirited hamster and wife to her best friend Drew. She will request tacos as her last meal (and every Tuesday of course). In this episode, Mallory walks us through her entrepreneurship journey with school, work and motherhood.    “Whatever these people are doing and doing conga lines, I want to be part of that. ” - Mallory Schlabach   #selfwareness #marketingstrategy #businesscoach   Helpful programs mentioned in this episode: Visit Mallory Schlabach’s website Join Mallory Schlabach on Facebook Join Mallory Schlabach on Instagram Join Mallory Schlabach on Pinterest   Connect Now: Commercial Campaigns for Entrepreneurs Discovery Call Join Dallin on Facebook Join Dallin on Instagram Check out Content Supply virtual commercial services

Have we talked recently about how 100% of my clients are trying to find local clients in their backyard? That means whether you're an online business owner and have never tried or are curious about trying to figure out, how do I get clients in my own backyard? Or you're an actual business who depends on people coming into your storefront or getting business from you in your community in order to survive, then you're gonna want to hear how to supercharge your local marketing efforts with a free tool that I'm sure you've heard about by now. We're talking Google My Business today. Today we are totally nerding out on Google My Business. Okay, so let me just give you some background. Google My Business is a free tool, of course, put out by Google to help local businesses get found in search. As we all know, the explosion of Google as a traffic source has exponentially increased year after year after year. This year in particular and at the end of last year there was a huge surge for the key phrase popping up when you're doing an organic search for _ near me. Like hair salons near me, restaurants near me yada yada yada near me. Those near me searches have exploded. And it's making a huge impact. Google is taking notice of it so much that they're really amping out the effort they put into your Google My Business listings. So let me break it down for you just in case you're not aware of what Google My Business is. If you're ever on Google, you'll know that how it aggregates data and websites when you search for something in a Google bar is way different than it was just even six months ago. Before organic searches, blog posts, and things were keyword rich and heavy, and that's how you were noticed on Google. Now, you still type in something and keywords still matter. However, Google is populating the first I don't know five to seven things with Google My Business listings. You are actually going to see a map and local listings near you before you're going to see any of those other rich keyword blog posts and things that are traditionally what we think about when we think about Google and organic searching. So why is that important for you? Well, it's kinda free traffic? So you definitely want to take advantage of getting to the top of Google per se, for things that matter to you. And you can do it really easy first by claiming your Google My Business listing. I'm not going to go into detail on the specifics of how to start with that, because I just didn't have enough time to dive into that. So we'll cover that another day. Or you can literally Google that yourself, find and set up and claim your listing. PreWork: Claim Your Listing But the first thing do is check and see if you've claimed your listing, if it is not a claimed listing, when you Google yourself and look at the listing it will ask do you own this business? Or do you want to claim this website? So do that first. Now, why I get so excited about it is because we've been working on this tool six to nine months with some of my local clients and they're seeing a phenomenal results. Like people coming in to their site through organic search, organic calls to the businesses, people asking for directions, a huge spike in traffic just overall and it really works in conjunction with the visibility things you're already doing. But in a local market, it just supercharges it. So one thing about Google My Business is obviously it's really, location and geo area specific. So for the most part, it's really going to be targeting about a 20 mile radius from wherever you are setting your address to be in your Google My Business listing. So that's really good to know. Now a few stats if I have not already impressed upon why you need to make sure you have Google My Business setup if you're a local business or want local clients. Let me give you two numbers because you know, I love numbers. First, the average Google My Business listing gets 59 actions every single month. And by actions, I mean either clicks to your website or they're calling straight from the listing or they're asking for directions. So on average, most businesses who are profiled who are active who have their stuff optimized on Google land, are getting 59 actions. I mean, it's jaw-dropping for some of you, especially service-based businesses to think about what would even half of that do for you if it was organic traffic coming in. If even 30 people were coming or calling or asking their questions or clicking through to your website or getting directions if you're an actual physical place they can visit, that's amazing! Couple this with the fact that we know that 92% of consumers look at websites before they choose a local business. If you do not have your business showing up in their search if they can't see a Google My Business listing, they don't know where you are, and you totally don't look legit. You just got passed up for someone else in your hometown who does something similar and probably not even as well, let's be honest, right? We want you to be the top dog in your local market. Here are six really good things for you to think about and do with your Google My Business listing. First: Optimize Your Listing. When you go to look this up, basically consider this as a directory listing. When you're looking at your Google My Business profile it contains a ton of information about the core of your business. This includes everything from the actual business name, categories, which each listing is grouped by. By the way, you can choose multiple categories, you basically have a primary and a secondary, but you have to pick from their chosen categories. You can't make something up like horse whisperer scuba diver like that's just not a category, okay, maybe like water or something would be, but there are specific categories. Here's a link to the list of categories available. Other things to make sure are correct are your address, your service areas ( this can include everything from a mile radius, zip codes, it could be areas). Just as a caveat, if you were to put the entire world on your service area, that's not going to get you visibility in your entire world. Google My Business is primarily is a local business tool. And so it's that's what I said at the beginning. It's really just reaching about a 20 mile radius, but that doesn't mean you can't have you know, larger service area listed as well. Also make sure to include your business hours, phone numbers, contact information, and website. If you're a service provider, and people can book appointments, there is space to put your calendar or add your appointment link URL in there. If you're a restaurant, put your menu up there, If you're a service or a product-based business, it has sections for you to put your services or products. If you have like a ton of stuff, don't put everything in there. Add the most popular ones or what most people are going to be searching for. Then, make sure you really work on your business description. This business description is like your elevator pitch. It's written in a way for people who have no idea about your business so that you're pitching them on what it is you do at a high level. This description can include keywords and you're allowed to have up to 750 characters. Please for the love of everything, Use every single one of them! This is free space for you to use and the more that you can pull and write to your ideal consumer or client in your local market, the better your results will be. If you're unsure of how to fill that space, make sure you include highlights about your business in there, how you work with people, what results look like, etc. If you do nothing else with Google My Business, at least one go in and claim your listing, which by the way, you do have to do this through mail. There's a whole process Google does. You go in, you claim the list and you put some verifying data, and then they actually mail you a postcard to your physical address with a secret code you have to put in. Second: Add pictures. This might sound weird, but haven't you searched Google for something and then clicked over to the images tab? Yes, well, how do they show up? They show up because Google's picking up on the keywords or in the way that they are described, attributed and saved. So a few key things about optimizing pictures: They can't be large pictures, make sure they're less than 10 megabytes. Most people should be able to do that or use a free compression service online. The size which works best right now, when we're recording this in 2020 is 720 pixels by 720 pixels. The best way to save your pictures to really get a lot of juice out of them is to save it like company_name_ city you live in or were serving in_your business category. When you name your pictures like this before uploading, it's not only going to show up for your business when searched, but your pictures are then going to come to the top as well in image searches. Pictures to include when setting up your listing are your business logo, a cover photo of your business. a picture of the inside and outside of your physical space if you are a brick and mortar, a picture of you if you're the owner and of you and your team. And then if you have product or services, include a picture of you demonstrating the product or service A fun little fact for you about business photos on Google My Business is businesses that have photos receive 42% more requests for driving directions to that location, and a 35% higher rate of click through to the websites, just because they have actual photos. Third: Create a local landing page. This is a ninja hack, but remember how I talked about in your listing where you can list your website, and you can even list like an appointment calendar? Now of course if you have a super small niche and only one thing you actually do, you can send people straight to your website. But how much cooler would it be to actually capture that traffic to take the next micro-step with you by pulling them into a landing page? For example, if you have a service-based business most people unless it's like something they already have an appointment aren't going to be like walking in and buying something unless they've been doing a lot of research on the back end. But you always want them to take the very next step with you, which is probably going to be click through to your site or to possibly call. Why not drive traffic to a landing page that is built specifically for the audience and for the people who are going to be clicking through? If you think about it, I think the stat right now is 84% of Google My Business searches or searches coming where someone clicks through to Google My Business are organic searches, which means they're not direct. It's not someone typing in like Mallory Schlabach, for example, or marketing magic into their Google. Most people would be finding you through organic searches if they hit your Google My Business Listing, so that means they don't know who you are. They just wanted the thing that you do. And now you have to teach them who you are. So think about that. When you create a landing page, if it's someone brand new to you, what would you draw them into? What's the very next baby step you want them to take? You're probably going to want to sell them on some kind of opt-in be able to contact them, get them to book a call a special offer a special deal or something. Think about those things and how you can really use that link instead of just driving it back to a basic website, landing or a squeeze page where you can be nurturing them further and grabbing their email address. Oh, I see light bulbs going off. I hope I'm super pumped about that. Mine's gonna be actually driving to my local marketing helps domain which is going live soon, which I'm super pumped about as well. Because local marketing, that's what I do. So I need to draw people to that to that website as well. Fourth: Collect reviews. This should be a no brainer. However, it sometimes feels really scary to collect reviews, especially when they're posted on the internet for everybody to see. And we all know people see them. I check reviews for everything. I check reviews, all kinds of stuff, restaurants, places, I'm going service-based businesses. So make sure you're collecting testimonials and reviews for your business. Actually, the best way to do that is to set up your business on autopilot and create a really simple email template. And then just ask people after they've had some kind of great interaction, or worked with you in some way, ask them to leave you a Google review. And just put the link in there. And set up some reminder emails as well, because people always forget, and we assume they just hated us because we only asked once. So just follow up with them, collect the reviews, ask them to leave your review, because it makes a huge deal. The flip side of that, too, is I don't know about you, but I always also look to see if anybody is responding back to reviews. So it's equally important to make sure you're responding with to both positive and negative reviews left on your profile, because that one tells a lot about the character and the type of business you are if you respond to them. Well, well don't get in a fight with people who review and there are totally trolls that's what happens and those can be scary, but Like a one-star review, they're not even real. You can dispute them. That's part of business. Honestly, I can't remember I think the episode I did in December, I had to look up the stat again. But it was basically how people are more find businesses who are like 4.2 and 4.3 stars more trustworthy than five stars because everybody expects something to go wrong, right? Like, it just seems a little weird if you always have five stars. So don't be afraid of not an awesome review. Sometimes it's gonna happen. Fifth: Post on Google My Business Did you know you can post in almost the same way you can on social media platforms? This is cool. Except for people don't really comment or interact, so you aren't required to monitor this profile all the time, which is kind of nice. But you can repurpose content from your social media and post on Google My Business. When you post content it's going to show up in the listings. Some posts which are really popular and work well on Google My Business are call to action posts, basically sale posts, like the thing you're trying to ask them to do something for your business. So it could be literal sale post if you're your product business and you're featuring a sale or some kind of event of some kind. Branded posts about your business that you post on other social media sites work well on Google My Business, as well as actual content, such as sharing snippets of your blog, podcast clips, long-form content, behind the scenes to show what's happening in your business and how you do things these all help your stand out. You can also do a review showcase. So if you get Review, highlight it talk about it, not only is it great for it to be an actual review on your Google My Business listing, but it's great to use it as content as well, and Question and Answer posts. Right now the recommendation is to post two or three times a week. Definitely not more than once a day, that would be kind of excessive. It's not a platform that's moving as quickly as you know, Facebook and Instagram right now, which are like running on like two and a half hours window. The great thing about Google My Business is that it doesn't require a whole content strategy around it. Basically, it just helps give you a boost in visibility for free. Sixth: Filling out frequently asked questions that customers ask you. These FAQs are often questions you're already going to get and by answering them publically on this profile, it's going to cut back on tire kickers just kicking to find out information. These questions also help them answer some baby questions in their brains that help them to take the next micro-step with you. Now, if I have not already sold you just you know, come find me and I'll help you get on board. Honestly, the women that we have been working with this for even the last three to six months on optimizing their profile, are seeing tremendous results. And the really cool thing is that Google will send you insights every week, and there's also an app you can look at for metrics. I geek out on all of this to tell you that if you want to get clients locally or you need clients locally for your business this is a fantastic tool, that I just cannot speak high more highly that you should be optimizing and utilize it in your business. If you do nothing else in 2020 for local marketing, you should definitely do this thing. I think I'm like giving you the ultimatum like six times today. But I have really, really, really, really seen it work. It's a super hot topic, I swear, Google's probably gonna make us pay for it eventually. So definitely hop on this wave while you can, it's gonna make a huge difference in your local traffic. About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

Do you have a podcast but sometimes wonder how to incorporate it into your marketing strategy better? Today I have Mallory Schlabach of the podcast Marketing Magic on the show. Mallory really helps answer some questions I had about marketing and how to keep the momentum going after you publish an episode. We chat about why a podcast should be your main marketing piece, how to get your podcast out there and why putting things on autopilot will help with sharing past episodes. This episode is so good you are going to want to take notes! Enjoy!   Meet Mallory Schlabach:Mallory Schlabach is a marketing strategist with over a decade of experience guiding six and seven-figure businesses. As an IPEC certified business coach, she coaches female business owners to bring in new leads, consistent revenue and get seen in all the right places in their local marketing through proven marketing strategies. She's the proud mama of 4 humans under the age of 10, a dog and free-spirited hamster, and wife to her best friend Drew. She will request tacos as her last meal (and every Tuesday of course). One of the things that her clients love about her is she is able to create custom (totally legit) strategies using hard data and draw from her experience as a master Life + Business Coach with an IPEC Life + Business Coaching certification because we all know it can be an emotional experience rising to our best. Her Marketing Magic Podcast features on-air marketing strategy sessions, rockstar guest experts sharing how to explode your business and killer marketing strategy.   Connect with Mallory: Website: malloryschlabach.com Facebook Group: malloryschlabach.com/facebook LinkedIn: https://www.linkedin.com/in/malloryschlabach/   Resources Recurpost Tailwind Acadium formerly GenM   Quotes from the Episode “People think differently when they listen to a podcast.” - Mallory Schlabach “I base almost all my marketing on my podcast.” - Mallory Schlabach “There are little nuggets of content hidden in the podcasts you’ve already done.” - Caroline Hull “You can get a lot of social proof if you put it on autopilot.” - Mallory Schlabach Stay in the know! Head to www.wildhomepodcasting.com and connect with me on Instagram @wildhomepodcasting. See you in the next episode!

Today’s guest has created the most genius business that every single woman needs. Jennifer Mackey-Mary, is a wardrobe stylist who helps women create easy, stylish wardrobes with her seasonal capsule guides. I oohed and ahhed about them so much, that I received the Fall one and IT IS TO DIE FOR. You will want to run to her site and snag her yearly membership stat. It has made me feel so amazing about what I’m wearing and gave me a clear focus of what to pick up when I’m shopping. Now, onto the episode. She has this seasonal digital product that she sells quarterly, and she runs a community and a podcast year-round. Her main question was how to grow what she’s doing better, using some of the strategies she’s already doing, and maybe to try something new.    Jennifer and I chat about why you should focus on the platforms you show up best on (instead of trying to put your hands in every basket), the importance of repurposing content that you’ve already created and how Jennifer navigates her email list when prepping for launches.   We talk about her opt-in strategies, what marketing strategies and platforms are working for her and what’s not, how she has built a community in her Facebook group and why you need to show people the human side of your business.   We talk about: What Jennifer does as a wardrobe stylist  Why Jennifer moved her business online after moving across the country Jennifer’s business model and how she works with clients How clients find Jennifer online and the top platforms she uses for marketing Knowing that social media isn’t always in our control  Jennifer’s opt-in strategy  The hardest part of social media for Jennifer  Why you should repurpose content you’ve already created Not putting pressure on yourself to do all of the things  The process behind Jennifer’s affiliate program  What Jennifer does leading up to a launch Getting people to commit during busy seasons Building a community through her capsules Why there aren’t any clothing deals on Black Friday How Jennifer manages her email list and why she invested in a nurture sequence Sharing value and stories to your email list to draw people into the human side of your business   About Jennifer Mackey-Mary: Jennifer Mackey-Mary is a wardrobe stylist who’s on a mission to make style simple for women at every stage. Over the last 19 years, she’s helped thousands of women ditch their "closets full of nothing to wear" and create easy, stylish wardrobes. Jennifer is passionate about raising confident daughters, watching historical dramas on PBS, and getting every woman in America in a better bra.   Connect with Jennifer: Website | Instagram | Facebook | Capsule Wardrobe Guide | Everyday Style School Podcast | Everyday Style Lounge FB Group | Mini Capsule Wardrobe Guide   Quotes: "I love style as a problem solver. I am not actually obsessed with clothes, I am obsessed with what clothes do for women." - Jennifer Mackey-Mary   "In this age of the world going casual, we're cheating ourselves out of the mindset shift that happens when we get dressed with intention." - Jennifer Mackey-Mary   "Women need to give themselves a break if they're not good at this - just pay someone who is." - Jennifer Mackey-Mary   "I sell best when people connect to me." - Jennifer Mackey-Mary   "I'd rather you do something really really really well and blow it out of the water than just doing everything else okay." - Mallory Schlabach   About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

In this episode, I interview Mallory Schlabach, Marketing Expert and mother of 4 about how she has grown her business while raising her family. She shares some amazing guidance on how you can use marketing stand out.What You Will Learn:The power and importance of personal branding.What Mallory Schlabach's career looks like before and after her children?The simple approach to marketing yourself or businessHow can we blend traditional marketing with modern internet marketing?3 Key Takeaways:Personal Branding is about how you can be intentional about the messaging you put out about who you are, what you do, and what you stand for.Scale what you already do well, get a really refined goal and strategy for your business, and remain consistent.Figure out where and how to get in front of your core audience and start local.Tweetable Quotes:“What I like to define marketing as is it's like the very first impression you make in the relationships you start to build to make sales.” – Mallory Schlabach“Who do you want to be? How do you want to show up? That is kind of the thing that is going to set the tone for everything you do because it is going to dictate what your branding looks like.” – Mallory SchlabachVisit lightboxcoaching.com/episode73 for the links to resources mentioned in this episode. Click to view: show page on Awesound

Do you have an idea for your business but you just can’t seem to wrap your brain around how you’ll package it up for clients? Does the thought of marketing this new offer make you feel dizzy or uneasy? Today I am joined by Rachel Bailey, a parenting specialist who helps families to improve their children’s behavior, resilence or confidence.  Rachel has been struggling to determine the best route for creating an online group program for her business so she can stop trading time for dollars in her one to one practice. But with running such a lucrative 1:1 business, her clients mostly want HER, so how do we introduce this group program in a way that makes it a no-brainer? We dive into educating prospective clients, her current approach to creating content and my advice for including a call to action in her content. We also chat about creating a content bank to build a consistent marketing strategy and I share a few tips for how she can market her online group programs.    We talk about: How Rachel became a parenting specialist  What Rachel does for clients and in her work Her pricing structure for clients Her goal for running groups for clients and moving her business mostly online How clients find Rachel through word of mouth and speaking events The power that Rachel sees in the group program Issues that Rachel runs into  Bringing out the long game philosophy rather than the quick fix mentality How to teach parents more about their time investments Rachel’s approach to creating content Figuring out how to offer her services in an online format Creating a content bank to pull from to build consistency  Establishing a strong call to action in your content Running testimonials as a part of your marketing strategy Mallory’s advice for how Rachel can market her online groups    About Rachel Bailey: Rachel Bailey is a Parenting Specialist who has been serving families for over a decade. Besides being a mother of two, she also has a Master's Degree in Clinical Psychology a certification in Positive Discipline and has been an ADHD Coach, in-home mentor, and psychotherapist. Currently, Rachel provides tools to parents who have tried "all the things" to improve their kids' behavior, resilience, or confidence... but hasn't yet quite found the strategies that last. She is also committed to conquering the guilt and overwhelm that is associated with parenting today.   Connect with Rachel: Instagram | Facebook | Facebook Group | YouTube | Your Parenting Long Game Podcast    Quotes: "I personally think groups are better. You get the same information but being with a group is incredibly powerful. You feel that you're not alone, you realize that other people are going through what you're going through." - Rachel Bailey  "I think the benefit of the group is not only the pricing is lower. But you get to meet these other people and bond with them over something that most parents aren't talking about." - Rachel Bailey  "Parents need to start seeing their kids’ behavior differently." - Rachel Bailey   "When we shift how we see our kids’ behavior than we can handle it more effectively." - Rachel Bailey   "Parents need to change how we treat ourselves." - Rachel Bailey   "Teaching is my comfort zone, that's my problem is that marketing is not." - Rachel Bailey  "There's something so magical that happens when people get in groups." - Mallory Schlabach   About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

When you think about big businesses such as Apple or Starbucks, you can immediately think about their logo, brand colors and exactly what it looks like. Why wouldn’t you want that same brand recognition for your own business? Today I am joined by Susie Liberatore, the owner and art director of Visions2images Creative Services. She helps entrepreneurs nail down their digital and print branding to create cohesive branding.  We discuss why branding (like copy) needs to be consistent and repetitive. We also dive into why branding is about what connects with your audience and why you need to stand out to your target audience.  She shares about her creative process, how she works with clients and her favorite part about being a brand strategist.    We talk about: What Susie does in her business and what she creates for clients Why your branding needs to be consistent How Susie’s branding process works with clients Fine-tuning and bringing the logo and branding guide to life Standing out and being memorable toward your target audience Susie’s favorite part about what she does with clients   About Susie Liberatore: Susie Liberatore is the owner, and art director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over ten years of agency and corporate experience, she brings businesses visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience. For the last decade, she brings experience as a former art director in the corporate world bringing it to the businesses of the different online platforms. Her fields of design expertise are branding development and social media marketing. She is the face and voice of Visions2images. Susie is an entrepreneur, she has several businesses and wears many hats for all of them. She has been able to help businesses thrive and grow with her help.   Connect with Susie: Website | Instagram | LinkedIn | Facebook   Quotes: "Essentially I make everything pretty for people, have it come together and make sure their branding is consistent and on point." - Susie Liberatore"When you talk about branding you have to make sure you have all of the same colors portrayed." - Susie Liberatore"Regardless of if it's $20 your investing or thousands, it doesn't matter at the end of the day - if you have that established, people will invest in you." - Susie Liberatore"I always tell people it's not about you, it's about your audience." - Susie Liberatore"It's okay to say the same thing over and over again about your business because you're going to get bored of it but people need to hear the consistency for the copy of your brand - and it's the same thing with the visual aspect." - Mallory Schlabach"Consistency and repetition feel really boring but they're the pillars of what you do whether it's branding, copy or anything." - Mallory Schlabach   About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

For so many small business owners, it can be tricky to figure out how to figure out exactly what you’re doing best -- which leads to trying to do it all.  The problem with being all things to all people is that until you narrow in on what you’re really good at doing AND what your audience really wants to buy from you, you might be feeling stuck in your business.  On today's on-air strategy session, I dive in with Becky Dempster, a home stylist and founder of Homestead 128 about how she can simplify everything and serve her clients best.  This is one of my FAVORITE episodes recently just because of the huge light-bulb moment she has that changes everything. We talk about nailing down her services, getting laser-focused on the platforms she wants to show up on and how to upsell her services to clients. If you’ve been feeling like you need to get focused on your services and unique selling point, you’ll want to hear this episode.    We talk about: How Becky got into her business  What her home styling is like for clients How clients usually work with Becky Where she finds clients Creating products that clients can DIY themselves Her ideal clients and what they do Figuring out where she should focus her marketing The path that clients take before working with Becky Her email marketing funnels Auditing and optimizing her Pinterest page The most popular room that clients get help with Upselling and converting clients into home styling  Getting focused on one platform   About Becky Dempster: Becky is a home stylist for people who want a home they love.  A space that is beautiful and functions well for everyone. Through her design plans, easy to use action lists, and home color palettes she’s here to help you create the home you long for – while making it easier than you can imagine. I’ve got a mudroom makeover that was featured on the blogs of great magazines like Real Simple and Good Housekeeping. Her fabulous clients have called her a “time-saver” and wish they would have just hired her from the beginning and saved themselves all of the stress and overwhelm.  Another said she is the “help I never knew I needed”. When she’s not styling and creating you can find her chasing kids on their family farm, listening to all the podcasts, and enjoying the beautiful sunset from her front porch.   Connect with Becky: Website | Instagram | Facebook | Pinterest    Quotes: "That's kind of one of my big missions is to help women that they don't have to wait for the perfect period in their life because there's always going to be a reason to push it off until later." - Becky Dempster "I think rules should be thrown out the window because every home is so different." - Becky Dempster  "Starting out, until you have one nailed down. Do the one you're most comfortable with, period." - Mallory Schlabach "If you have such a concentrated focus on the master bedroom, they're going to get paranoid that they need to do something with their master bedroom". - Mallory Schlabach "I don't think you necessarily have to have a community for it right now. I think your commenters and making sure your engaging back on that one platform will almost build that community." - Mallory Schlabach  "Allow yourself to get really laser-focused.” - Mallory Schlabach "I always caution people to do paid ads until they've got this funnel piece figured out." - Mallory Schlabach   About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

Facebook Groups take a bad rap for being a time-waster… and it totally can be. But how do you actually use them well as a part of your marketing strategy? When used effectively, Facebook groups can be a great way to help grow your business both online and locally. On this week’s on-air strategy session, Monique Horb of Organizing Your Chaos and I talk about how to use her growing Facebook group to transition from done-for-you local work. Monique is a professional organizer who helps clients to declutter and organize their spaces.  She has been trying to figure out how to transition her business and find more clients in the online space. We discuss how she got into her business, her goals for where she wants to take her business next and what her hesitations are around being visible. If you’ve been wanting to grow your local business and reach more clients on the online space, then this is the episode for you.    We talk about: How Monique got into organizing How Monique got started in her business as a professional organizer What she does for her clients Monique’s ideal client What Monique’s goals are for her business Figuring out how to transition her business  What she currently does for marketing Monique’s hesitation about being visible How she finds her clients Her offboarding process for past clients Using community questions as a part of her marketing strategy The importance of welcoming people into her Facebook group Figuring out how to nurture clients Monique's process for working with clients How she can market herself in her group without selling Using social media as a visibility piece   About Monique Horb: Monique Horb has a passion for helping women who are busy, tired, and overwhelmed. She does this by organizing homes and paper piles so that women can be more productive, have time and energy to live their purpose, and live the life they want. She loves to say, Life Is Easier Organized! She began her business, Organizing Your Chaos, after experiencing depression, bankruptcy, adoption, marriage and medical crisis. These things were out of her control, and her home was falling apart. Through twists and turns, she learned that with an organized home she was able to manage. Monique was raised in southwest Michigan and graduated from Taylor University, a Christian college in Indiana, with a BA in Sociology & Psychology. She met her husband through a friend while working at Spring Hill Camps in Michigan. They have been married for twenty-five years and have six children, two dogs and a cat. Her life experiences have pushed her out of her comfort zone and shaped the business that she created. She loves to coach women in not only organizing their homes, but organizing their lives. She knows that the simple (yet difficult) act of getting your home organized gives hope to move forward and do what God has created them to d. Hope propels us forward, gives confidence, and allows changes to happen. This changes lives. When asked, “How do you do it?” she responds, “I get up and get dressed.” She believes that being willing to take off the mask, ask for help and work hard, alongside a faith in God, has changed her life. She continues to help women change their lives, and shares that we are all better when we are in community together.   Connect with Guest: Website | Facebook | Facebook Group   Quotes: "I had to learn really quickly the best way to organize stuff with a lot of people." - Monique Horb"The biggest thing with helping people get organized is to actually declutter." - Monique Horb "If you have a goal and a dream for a space then there's a lot more motivation behind it." - Monique Horb "A lot of people really just want accountability." - Monique Horb"With marketing, it's such an emotional thing. Really it's just about getting to the heart of people and connecting that story with them." - Mallory Schlabach "You should think of marketing as relationship building rather than billboarding." - Mallory Schlabach "I never change my services, I just change how I describe them to my audience." - Mallory Schlabach   About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

When you first start your business it can be extremely intimidating trying to figure out how to package your services for your dream clients. On today’s on-air strategy session, I am chatting with Katie Hoffer, an email marketer who helps business owners to nurture potential customers and express their true personality and brand through their email marketing. Katie has been struggling with reaching her ideal client and figuring out the best way to package her services to clients. When starting a new venture one of the first steps is to figure out if your market is dying for what you do, or if they need it and you have to educate potential clients on the value of email marketing. We also talk through different business structures she can consider so she can reach larger businesses to be retainer clients and how to balance managing her social media for her business. If you’re trying to figure out how to package your services to your dream clients, you’ll want to hear this.    We talk about: What Katie does in her business as an email marketer Why she decided to niche down from copywriting to email marketing How Katie typically works with her clients Where Katie hopes to take her business for the rest of 2019 What kind of clients Katie works with Figuring out how to educate clients on the value of email marketing What Katie sees in email marketing and how she does it differently Nurturing clients through emails The benefits of using email marketing How to target businesses for retainers What Katie does to find her existing clients Feeling lost on how to find her ideal clients Balancing and managing social media management for her business How Katie likes to show up on social media How to find the latest trends in marketing   From Katie Hoffer: I create expertly crafted email copywriting (and strategy) for solopreneurs like you looking to turn your list into a powerhouse of superfans. ​I started my email marketing business because I wanted freedom from the man. I was tired of getting that dreadful feeling every Sunday night when I should have been enjoying those moments with my family. Tired of feeling nervous about calling off when I'm sick-- (do they think I'm faking?). Tired of the sideways comments when calling off because the toddler is sick-- (how many call offs until I get fired?) Sick and tired busting my tail for someone else, with almost nothing to show for it. I decided to take a risk and go out on my own.  And I know you’re working your tail off too. I know you want to create a comfortable life for yourself and your family. I know you want to be able to love what you do. ​Email marketing is a hard-hitting marketing avenue to invest in. And with smart email systems put in place, you're maximizing your time and your energy.  Turn up your business game by collaborating with me on your email marketing plan.   Connect with Katie: Website | Facebook | Instagram | LinkedIn | Email List | Blog   Links: 1000 True Fans: Use Kevin Kelly's Simple Idea to Earn A Living Doing What You Love BizChix   Quotes: "I just want to help other entrepreneurs sound like themselves, not sounds so stiff and to be able to genuinely express their personality through their business, so they can connect with their potential clients." - Katie Hoffer "We start by building sequences that bring their customers into them, and nurturing them until their ready to buy." - Katie Hoffer "Whatever you need to do to put those blinders up so that you're not getting sucked into feeling like you're never doing enough on social media." - Mallory Schlabach "I think that was the wrong mindset because more doesn't always mean better."  - Katie Hoffer "Your business grows based on the 5 people you hang out with most." - Mallory Schlabach

Want to know the secret to attract clients to your business? Storytelling. Without it, your dream clients won’t know what you do or how you can serve them. Whether it's through copy or when you are speaking with a potential client, you should be leading them to your direction through the words you are using.  On today’s on-air strategy session, I am talking to Melody Morris, of Total Energy Healing USA. I chat with her about the importance of setting up a story for clients before you even meet them and figuring out which online platforms to show up on. If you’ve ever felt unsure or nervous about how you tell your story then this episode will help to give you more clarity on the matter.    We talk about: What Melody does in her business Owning your muchness How Melody works best with her clients The type of client that Melody serves How facing hard hurdles brought her to start her business The clarity Melody is searching for in her business The process that her clients go through How clients will know that Melody’s healing process is for them What clients experience on the inside before reaching out to her The importance of storytelling to bring your clients to you Getting out of our heads as a perfectionist Figuring out which platforms to focus on Creating warm leads through her other platforms Taking the pressure off of yourself  Setting a goal with how to show up on social media   About Melody Morris: I am Melody Morris of Total Energy Healing USA. I am an inspirational speaker and a Shamanic Healer. I help women who have experienced sexual or relationship trauma release it and move forward into the life and relationships they desire and deserve. I have studied multiple energy healing modalities for more than 2 decades, both from scientific and spiritual aspects.   Connect with Melody: Website | Book An Appointment | Facebook Page | Facebook Group   About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.   Quotes: "I help women really come into their power and get rid of all of the stuff, the negative patterns, the beliefs that aren't true that hold us back." - Melody Morris  "We have the ability to do those things, but we have all of these life experiences that cause us to forget that we have that power." - Melody Morris "I now know that was something that was a horrible situation in my life that I was able to find the power in, I was able to find the lesson in, and I was able to rise to a better place in my life because of that experience. And that is what I want to help other women do." - Melody Morris   "We're still very much in a society where abuse, rape, manipulation, lies and all of these things are still very much swept under the rug." - Melody Morris  "Getting really, really crystal clear on what we do and how we say it is so valuable." - Mallory Schlabach "If you take the pressure off of you that you have to grow and scale, and you just focus on refining your message it might shift your balance where you don't feel real weird about being on social or that you aren't doing enough." - Mallory Schlabach  "Eventually you're going to get to the point where you can observe your life instead of wallowing in the mud with it." - Melody Morris  

Are you showing up on social media every day, growing your following but still struggling to make money in your business? Are you banging your head against a wall trying to grow your business but feel like you aren't getting any traction? In this episode, Mallory gives some incredible insights to help you supercharge your marketing efforts and make yourself visible to the people who need you. --- READY TO BECOME KNOWN?  Learn 5 Things You Must Master Before You Can Grow Your Influence And Build A Profitable Personal Brand. Grab Your Free Guide Here: https://www.candishickman.com/freeguide/ Join Becoming Known Academy for access to group coaching support for just $25 a month. Cancel anytime: https://www.becomingknownacademy.com/ Work 1:1 with Candis to help you differentiate yourself from the crowd using the power of personal branding: https://www.candishickman.com/start/ LET’S CONNECT ON SOCIAL MEDIA: Instagram:  https://www.instagram.com/candishickman/ https://www.instagram.com/becomingknownpodcast/ Facebook:  https://www.facebook.com/candisahickman https://www.facebook.com/becomingknownpodcast/ Twitter: https://twitter.com/candisahickman

Many entrepreneurs stop themselves in their tracks by putting limits on what they can accomplish with sayings such as “I can’t do it, the market is already too saturated.” That is exactly what we are going to be talking about today. On today’s on-air strategy session I am joined by Tressa Krezner, a Reiki Master practitioner and yoga instructor. We discuss the myth of a saturated market and how Tressa’s business stands out from other yoga studios. She shares what her current marketing message is and how she is using referral partners within her community and networking events to reach her target audience. We talk about: What yoga therapy is Who Tressa serves as her core audience Where Tressa plans to take her practices next Using Facebook, GoogleAds, and Instagram to target her audience The possibility of partnering up with other professionals Tressa’s current marketing message An inward journey and having a relationship with yourself What Tressa has learned about putting herself out there Mallory’s advice to Tressa about telling her story How Tressa handles networking events The process that Tressa uses to bring people in Launching a pilot and personally inviting past clients Showcasing the deeper part of yoga Why we need to personalize our business Building your authority   About Tressa Krezner: Tressa is a Reiki Master practitioner and teacher with 10 years of experience. She started out in a hospital setting volunteering alongside Spiritual Care and now has a practice in her home. She is a 200 hr Registered Yoga Teacher with Yoga Alliance. She is a certified Curvy Yoga and Accessible Yoga teacher and a community partner with the Yoga and Body Image Coalition and an Ambassador for Accessible Yoga and a K10 Yoga Outreach Ambassador.  Her studio is small and full of props that help make yoga accessible to all. She is currently enrolled in Yoga Therapy training with East Coast Yoga Therapy's 800 hr program and is a student member of IAYT (International Association of Yoga Therapists). In addition, she is currently enrolled in the Ayurvedic Health Counselor program with California College of Ayurveda.   Connect with Tressa: Website | Facebook | Instagram   Quotes: "I think of myself as a yoga tailor. I really tailor all yoga for the person in front of me instead of my training and the ideals of yoga." - Tressa Krezner   "I'm really trying to get out there in the community and talk to the people that really need to hear my message." -Tressa Krezner   "People have gone away from that relationship with themselves and they've started identifying with what they see out in the world." -Tressa Krezner   "I don't even believe in diets. I don't believe in radical detoxing, that kind of thing. That's not taking care of yourself. It's all about self-care." - Tressa Krezner   "I think you creating these safe spaces for women is just something that's not happening in Winston right now." -Mallory Schlabach   "Even if nobody shows up ever, just get used to doing that kind of content because it's going to start to snowball." -Mallory Schlabach   "They're going to start to see you as a real person which is what we need to do in marketing." -Mallory Schlabach     About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

One of the biggest setbacks that brick and mortar business owners face is getting people in the door. On today’s on-air marketing strategy session, we will be chatting with Rosie Samad, a franchise owner of Wine and Design, a paint and sip studio in Winston-Salem, NC. We will be discussing the current hurdles that Rosie is facing in her business including trying to fill her kids summer camps and figuring out exactly how she should be marketing these events. I share the importance of building excitement online. We also dive into how a personal invite can get your business on people’s radar and how to leverage community events to get in front of your target audience.   We talk about: What Rosie's business is and her typical clientele The structure of her summer camps Her current struggles with finding her target audience Rosie’s current marketing strategy and what’s working for her business Social media visibility and using interest-based ads A personal approach to bringing people into the event Mallory’s advice on how to increase engagement and build excitement The process for booking a class How their summer camp differs from its competitors Using referral sources and community events for exposure   About Rosie Samad: Rosie is a lifelong artist but a fairly new business owner. She was raised in Raleigh and moved to the triad in 2009 to attend UNCG. There she studied Theatre to become a director.  Upon graduating, Rosie realized she missed painting and creating with her hands. The opportunity to open an art studio of her own came across her lap at the perfect time and she has been open since September 2017.   Connect with Rosie: Website | Facebook | Instagram   Quotes: "If you ask me for my reasoning for something and I don't have one, its probably because I'm just throwing things at the wall and seeing what sticks." - Rosie Samad   "Well, unfortunately, that's what marketing is. Let's try something and measure what happens and try it again." - Mallory Schlabach   "The thing I have the greatest success with and the thing that I am always willing to put money behind is event response engagement ads. That makes it really easy to target people who are interested in that certain thing, so that's what I end up doing the most on Facebook is putting money behind particular events and targeting people who I know will be interested in that particular theme or painting." - Rosie Samad   "Make a list of people that you could personally invite to your camps. It goes so far, and most people don't even think about doing it." - Mallory Schlabach   "Just trust me, kid peer pressure goes a long way with parents." - Mallory Schlabach   About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

While we grow as entrepreneurs, our businesses grow and evolve too. Today on the podcast, I am joined by Hayley Luckadoo, a serial entrepreneur that continues to transform her business. She shares how she originally started as a wedding planner and how she ended up becoming a virtual assistant, motivational speaker and coach.   We discuss her podcast, Females on Fire and why she started it as an outlet for women. We also chat about the importance of connecting with others as an entrepreneur, avoiding burnout, and taking time out for ourselves.   If you are feeling overwhelmed in your business, this is definitely the episode for you.   We talk about: How Hayley got into entrepreneurship and the transitions shes made on the way How her husband helps her in her business Females on Fire and why Hayley started a podcast Why focusing on one thing at a time is important in marketing How Hayley plans and batches her content Hayley’s business and how it has evolved over the years The journey of figuring out how to get started Isolation and the loneliness you can face as an entrepreneur Putting yourself out there and connecting with others Setting boundaries and holding yourself accountable Where Hayley plans to take her business next   About Hayley: I'm a serial entrepreneur, motivational speaker, and big dreamer who took a hobby business born out of a college dorm room and turned it into a successful multi-business empire. I run on hard work and Dr. Pepper, and if it comes in pink you better believe I want it. Now I spend my days dreaming up new ways to help creatives everywhere grow their business productively and profitably.   Connect with Hayley: Website | Facebook | Instagram   Quotes: “I found in doing both businesses, that I really just loved working with women, and motivating and inspiring them.” - Hayley Luckadoo   “Just knowing where your audience is, and really focusing on how to make those platforms work for you and work for them, makes all the difference.” - Hayley Luckadoo   “That’s my goal is to make sure that you don’t ever get bored following me on Instagram or Facebook.” - Hayley Luckadoo   “If you don’t make the time for it, it literally won’t happen.” - Mallory Schlabach   “Nothing good ever gets done quickly. You’ve got to plan it out, you’ve got to give it the time that it deserves. Otherwise, it's just not going to connect with the people you want it to connect to.” - Hayley Luckadoo   “I always thought going into business for myself was going to be this grand big thing. I was going to make a lot of money and I was going to just be really happy. And the money started coming, the clients started coming in, I loved what I did but I wasn’t necessarily happy.” -Hayley Luckadoo   Links: Females on Fire Podcast   About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

Feminism has a rocky reputation these days. There’s so much political drama attached to the word, that it’s lost some of its power among the women who need to embrace it the most. But oh, goodness does this need to be talked about more. By you. By me. By women unsure of what the word means. By women who will live and die by the label. Hard conversations make the world a better place. This episode is a raw, real, thought-provoking look at how feminism threads itself into our business as entrepreneurs, what it means to label yourself and how it ties into my very fun guest’s business model and viewpoint. Today’s guest is Maggie Frank-Hsu, an email strategist and copywriter who works with moms who are entrepreneurs to nail their email marketing. In today’s conversation, we talk about some topics that I don’t think are discussed enough -- entrepreneurship, motherhood, and feminism. We also chat about how email marketing cultivates relationships with your customers and Maggie shares some of her tips for your email marketing. We talk about: What feminism means to Maggie and why it’s such a big part of her brand The way motherhood impacted her view on feminism Why she decided to reclaim the label of feminism How entrepreneurship, feminism, and motherhood intersect in her brand How she landed on email marketing The mom guilt she has experienced in motherhood Teaching boys to respect and empower women How email cultivates relationships Maggie’s practical tips for email marketing   Connect with Maggie: Website | Instagram | Facebook | Linkedin About Maggie:   I’m Maggie Frank-Hsu, an email strategist and copywriter who works with moms who are entrepreneurs. I’ve spent my career helping my employers and my clients seize the attention of their audiences and move them to action via the written word. I’ve always been a writer, and I received my Master’s degree from Columbia School of Journalism and worked for national magazines like Gourmet, Martha Stewart and ESPN the Magazine. Then I spent the next 10 years building online audiences that grew to over a million visitors a month.   I combine those two sides of my expertise—writing and strategy—to help business owners turn their subscribers into people who love to get marketing emails. Quotes: “There is real discrimination going on.” - Maggie Frank-Hsu   “The combination of discrimination in the workplace and there being no systemized childcare in the United States it’s like a no brainer why most women need to take at least some time off.” - Maggie Frank-Hsu   “I had no idea what I was doing and you can still figure it out even if you have no clue.” - Maggie Frank-Hsu   “We all share in common this passion for being mothers but we also need something else, we need identity separate from that too.” - Maggie Frank-Hsu   “If you love yourself, you want to be tolerant of the fact that you are just two different people at the exact same time.” - Maggie Frank-Hsu   “If you always have believed something, you’re not conscious that you see the world that way.” - Maggie Frank-Hsu   “You have to be really introspective about what your limiting beliefs and what your prejudices are to be able to teach your children differently.” - Mallory Schlabach   “Email is a place where you cultivate relationships.” - Maggie Frank-Hsu   “You need to be a message to a person. You need to be a letter to a person.” - Maggie Frank-Hsu   “Standing out is just being different.” - Maggie Frank-Hsu   Links: Brilliant Business Moms Clean Mama CanDo Kiddo Pink Oatmeal Maggie’s Live Email Sweet Spot Group Program Free Consultation on Your Marketing Strategy About Marketing Magic: The Marketing Magic podcast is where women entrepreneurs trying to do all the things come to get inspiration, business strategy, and on-air coaching on how to get their business noticed and growing. If you have a business that people need to know about in order for it to grow, you’re in the right place. This is the place to uncomplicate your marketing. Be sure to listen, subscribe, and leave a review! Join the conversation of other unapologetically successful women in her Facebook community, The #girlboss Club.

Episode Summary: Mallory shares her journey from starting out in marketing, becoming a life coach, and back into marketing. When she originally became a life coach once she became a mother, she had this dream of wanting to change the world! Things have shifted for her since then and she talks on how she is still able to change the world by helping mom business owners. When you go from working at a corporate office and chatting with people you see every day, to becoming an entrepreneur alone in your home office, it can make you feel really lonely. Even if you are chatting with others online. Mallory and I chat more on how you can build a community right in your local surroundings. Having virtual and local clients can feel very different. Mallory has both types of clients! She talks on how she started creating a local community and the difference she sees with having online clients. Mallory says that attracting the local client is a great way to test the waters and gets you faster data. Mallory shares ideas about where to start when it comes to finding a local community. Collaborate with local businesses. Attend local networking groups. Just reach out! (Create flyers to post on local bulletin boards, for example.) Does your inner circle know exactly what you do? Ask for referrals after delivering results. Make sure you're listed in local directories! Promote other local businesses. "When you meet someone, and you can meet them locally it supercharges your relationship." - Mallory Schlabach #scaletoseven About The Guest: Mallory has been helping business owners increase their leads, revenue, and profit for more than 10 years in businesses including entrepreneurs, authors, tech companies, artists, dance studio owners, and health coaches around the world. She's from North Carolina, has four kids under 9, loves bright lipstick, high heels, and tacos. Where to Find Mallory Online: LinkedIn Facebook Website Get Visible Step-by-Step Guide Let's Connect See all that Kathryn has to offer at kathrynbinkley.com Connect more with Kathryn on Instagram! Listen + Subscribe on Apple Podcasts or Stitcher!  We'd greatly appreciate a podcast rating and review so that we can reach more entrepreneurs like you! Search for the podcast in your podcast app (Scale to Seven®) Scroll down and click 5 stars Tap “Write a Review” & enter a brief review Press send

Mallory Schlabach is a certified life & business coach who works with kick-ass entrepreneurs to teach them how to make their businesses stand out, get noticed, and massively grow. She is also the Host of the Marketing Magic podcast. In this episode, Mallory discusses why she started her podcast in the first place, the genius strategy for how she turns her podcast listeners into paying clients with free live coaching sessions on her podcast, how she uses paid strategy sessions with existing clients to help provide more content for the podcast, how the podcast helps her nurture her email list, why she credits her guests with expanding her warm audience and leads, why she decided to hire a “talent hunter” and where she found them, and more!   To learn more about Mallory, visit the show notes.   To learn more about my new course, How to Start a Podcast (For Your Coaching Business), visit my website.   Want to connect with me further? Follow me on Instagram and reach out!

Mallory Schlabach has been helping business owners increase their leads, revenue, and profit for more than 10 years in businesses including entrepreneurs, authors, tech companies, artists, dance studio owners, health coaches around the world. She's from North Carolina, has four kids under 9, loves bright lipstick, high heels, and tacos. Her favorite aspect of the job is creating space and community for ambitious female entrepreneurs and you can find her hanging out in the #thegirlboss Facebook community she started. We continue to partner with No Such Thing As a Bully and The Moment of Kindness Foundation to help bring more kindness into the world and change the language surrounding our culture, eliminating words like “bully” and “victim.”  Thanks as always to Smith Sister Bluegrass for our closing song.   Tue 1/29 1pmET/10amPT or anytime in the archives.  Thank you sponsors Safety Bags, Inc; StadiumBags.com and Traci's Healthy Habits.  Follow us on Facebook, Twitter and Instagram.  Email dori@wordofmomradio.com to become a guest or sponsor! Word of Mom Radio Network ~ Sharing the Wisdom of Women 

One of the most popular questions I am asked by anyone new to me is: "How do I create a marketing strategy I'll stick to?" Or another variation is: "How do I even begin with marketing?" I figured it was time I answered the question publicly once and for all! When I think about marketing strategies and help clients create their unique ones for their business, these the four types of strategies we plan around. But, not all business owners are even aware there are four DIFFERENT strategies that will help you simplify your marketing. Last week on the content strategy episode with Erin Olillia, we talked about business owners who think at a macro level, and those that think at a micro level. This first strategy is a macro level marketing strategy: 1. Create a Big Picture Strategy for Your Business  This means having a vision or direction for your business over a certain extended time frame. For some businesses, it will be OK to think 6 months ahead. Others will want to think 1-2 years out or even a 5-year plan. A big picture marketing strategy for your business allows you to know where you're going and what types of efforts you'll need to focus on to hit those goals in that timeframe.  Without this type of strategy, you'll be randomly picking new thing after new thing to create, launch or target, without any synchronicity between them. It can leave you feeling unmoored from your business and unsure what growth really looks like. The most common type of marketing strategy and the one my clients spend the most time working on with me is: "Start by breaking down your goals into these categories and you'll see your business skyrocket, not only in productivity but in profit." - Mallory Schlabach 2. Create a Growth Marketing Strategy for Your Business How do you determine growth? By numbers. This marketing strategy is entirely based on what numbers are important to your business and how you're going to achieve them, thus leading you to your big picture goal. You've heard the obscure saying that the proof is in the pudding? I don't even know what it actually means, but to me, it means the proof is right in front of you. For marketers, it's in your data. To get started with a growth marketing strategy, you first need to know what's your overarching number-based goal? >> Do you want to grow your list to a certain amount? >> Do you want to hit a revenue/income goal? >> Do you want to see your conversion rates changes over the next three months? Whatever your BIG number goal is, you'll then need to break it down into manageable goals that actions can be created for. For example, if you want to bring on 5 new clients per month in the next quarter, you'll need to know: what you're offering to hit that goal how many people you'll need to offer to get the 5 new clients how many people you'll need to be introduced to so that you can make offers how many people you need to be in front of total Now we're getting somewhere. With that data alone, you now know exactly how many people to focus on for the entire quarter. It's time to turn it into actionable marketing tasks. Based on our loose example above, if we need to talk to 20 people a month to hit 5 sales versus 100 people a month, won't that change what actions you take and what offers you put out there? With 20 people you can almost cherry-pick the ones you want, whereas, with 100 people per month, you're most definitely going to have to figure out a strong traffic source and/or do a big marketing splash like a challenge, event, series, etc. to attract that number of people to you. With this growth strategy marketing plan, suddenly it's very obvious what you need to DO to hit your big number goal and big picture goal. Everything you focus on will be in alignment with what you're doing to grow your business. This next marketing strategy is one I want you to use sparingly, although I'm aware that for many of you, this may be your ONLY marketing strategy at this point. 3. Run a Quick Fix Marketing Strategy to bring in immediate cash and/or visibility to your business. A Quick Fix Marketing Strategy is exactly like it sounds. The entire premise is for you to figure out the fastest way to cash and visibility. The problem with using this type of strategy to run all your marketing off is that it gives you tunnel vision in your business. Instead of focusing on where you're going, the focus shifts inward to how do I stop the bleeding, get immediate success to see results NOW? This type of marketing strategy is useful when you want to try out a new idea when you DO need a quick cash infusion or when you want to leverage exposure from someone else's platform. The last marketing strategy is one that will help you plan your big growth spurts in your business. 4. Create a Seasonal Launch Schedule Seasonal launches take place, obviously, when seasons change, but also at the start of new "seasons" for your own business, such as when you launch a new product, service or when you're transitioning into something new for your biz. These type of marketing campaigns can be mapped out on a calendar so you can visually see when the big moments are in your business. This allows you to avoid the feast or famine cycle and plan your day-to-day tasks around when your big launches or busy times are in your business. All four of these strategies make up what most marketing professionals will say is a marketing plan -- but we're throwing out the corporate structure that says you need to have a 30-page marketing strategy that ties into your business plan. No. You. Don't. Start by breaking down your goals into these categories and you'll see your business skyrocket, not only in productivity but in profit. Resources Mentioned in this Episode: Episode #005: The Down & Dirty of Marketing Metrics and How to Print Money for Your Biz B.E.A.M Women's Conference 

Welcome to the first episode of Marketing Magic, a podcast by Mallory Schlabach to dive into real women's businesses and marketing questions. In this episode, Mallory has a strategy session to discuss "Am I Doing the Right Things for my Biz?"

Hello and welcome to Episode #27 of the Mother’s Quest Podcast and the first of several I’ll be sharing for an initiative I’ve launched called Women Podcasters in Solidarity. The Initiative is a commitment I’ve made, alongside some other amazing women podcasters, to raise awareness and dollars to uncover and dismantle the ways racism, both conscious and unconscious, are impacting our society. I planned the Initiative after viewing the haunting video of Philando Castile’s death and of his girlfriend Diamond Reynolds and her young daughter in the back of the cop car in its aftermath. But, the events of Charlottesville since then have brought another level of urgency to this effort. I’m so grateful that I found Nicole Lee, an incredible African American woman and mother, as our first guest on this topic, to light the way for how we as mothers, and especially those of us who are white women like myself, can take steps to make a difference, beginning with our own children and our own communities. Nicole is a strategist, executive coach and public policy advocate through her diversity and inclusion consulting firm, Lee Bayard Group, LLC. And she’s a practicing human rights attorney through the Black Movement Law Project she co-founded, which provides legal and strategy assistance to Black Lives Matter protestors and organizations. Social justice and human rights have been part of her character since she was a child where she got her pioneering spirit especially from her own mother, one of the first black women to be ordained in her Christian denomination. Nicole brings her experience as a mother and advocate to training parents in how to have courageous conversations with our children about diversity, inclusion and equity. I had the opportunity to learn from Nicole on a recent webinar on the subject, an overview for a more detailed class launching in September, that was also attended by Mallory Schlabach who offers this week’s dedication. Nicole and I start the episode with shared agreements and intentions for courageous conversation, committing to one another to come to the podcast recording with an open heart, a commitment to move through discomfort and risk imperfection. I vowed not to edit anything out and we both named a shared desire to plant seeds in mothers to raise awareness for themselves and their children. We explored how we can open channels of communication with our children, holding a “growth mindset” for them in relation to diversity, allowing them to make mistakes as they share what’s on their minds and not “shushing” them when they do. Nicole also shared the importance of expressing our values to our children in ways that they understand. When I asked her where we could invest in change, she challenged us to focus on our own communities and to identify some hard conversations we’ve been putting off. She emphasized the importance of introspective work to realize what’s in our way, determine what we need to be “ready” and then go get ready and have them. I committed to doing this work and to having Nicole join us to continue the conversation and give me an opportunity to check in on my progress in the private Mother’s Quest Facebook Group on Wednesday, September 13th at 11:30 am PST. As it has been for me, I hope this podcast episode, and the links and resources in the show notes, will be part of what you need to get ready to have the brave conversations with your own children and your own communities. As Nicole says at the end of our conversation, “we’ve got this.” We are not being asked to do anything that is not within our grasp. It’s not easy but we can get it done. This Week’s Challenge: Our challenge this week is to go back and process our own patterns and thinking about race, diversity and inclusion, to identify what courageous conversations we’ve been putting off, to get what we need to be ready, and then go have them. Topics discussed in this episode: How having an open heart and articulating intentions create meaningful opportunity for brave conversations about our differences Nicole’s reflection on why many black women may not want to talk with white women about racism and how to seek out spaces, and resources, to explore these issues if you’re white and have genuine intention to learn Nicole’s childhood and how she was driven at an early age to fight for social good An exploration of the E.P.I.C Guideposts in relation to the topic of diversity and inclusion The role mothers have in planting awareness and knowledge in their children that will help transform our society The importance of cultivating real friendships across differences and how color blindness and an unwillingness to have tough conversations can block authentic connection The importance of having a growth mindset in the context of race and not to “shush” our children when they share what’s really on their minds Expressing our values in a way our children will understand Ideas for investing and supporting the Movement for Black Lives and Nicole’s opinion that getting involved locally in advocacy on police relations, and having the hard conversations, in our own communities, are the most important steps we can take. Resources mentioned in this episode: Women Podcasters in Solidarity Mother on a Quest: Nicole Lee Growth Mindset in Diversity Mother’s Quest Ep 07: Living Out Loud with Jenjii Hysten Explaining Charlottesville to my 7-year-old by Nicole Lee How to Deal with the Police/Parents Explain Lee Bayard Group, LLC – Nicole’s diversity and inclusion consulting firm Black Movement Law Project – Legal and strategy assistance to Black Lives Matter protestors and organizations where Nicole is a co-founder Nicole’s Upcoming Class on Courageous Conversations With Children The Movement for Black Lives Announcements Women Podcasters in Solidarity After the events that took place in Charlottesville, I’m even more committed to a quest I’ve been on to understand the roots of racism and bigotry, how it still shows up today, and how I can become a better ally and advocate to fight against it. I’m raising awareness for myself, and inviting you to do the same, through this special podcast episode. I’m also pledging to donate to an organization supporting the Movement for Black Lives and to invite you to donate too leading up to Giving Tuesday in November. More on this to come soon. If you are a women podcaster yourself, I’d love for you to make a similar pledge to use the power of your platform for this cause. You can learn more and join the initiative by signing up at mothersquest.com/solidarity. Mother’s Quest Circle Pilot You’re a mindful mother. And being present for your children in these years when you’re raising them is your highest priority. You’re also committed to making a positive impact in the world, something that feels even more important with all the challenges we currently face. If the description above sounds like you, the Mother’s Quest Circle Pilot, launching this fall may be right for you.  This signature offering provides inspiration, coaching and community to spark your E.P.I.C. life with intimate in-person reflective sessions over 3-4 months. Click www.mothersquest.com/mothers-quest-circle to learn and apply by September 10th. Questions? Email me at julie@mothersquest.com Visit the Website If you haven’t yet visited the website, head over to www.mothersquest.com to explore some of the ways you can get more connected. At the site, you can sign up for our email list (to get show notes delivered to your inbox and our new “Mothers on a Quest” features), click the link to join the Facebook group and press record to leave a voice message for me. You can also download the FREE Live Your E.P.I.C. Life Planning and Reflection Sheets. Sign up! – Free 30 minute Discovery Session I’m rolling out my new coaching offerings and having great conversations with women who are ready to live a more E.P.I.C. life and interested in coaching. If you’ve had a spark moment setting you on a new path or are at a crossroads but feel unsure, guilty or overwhelmed, I’d love to talk with you about how working with me could help light the way, get you clear about what you want, shift your mindset from fear to faith, and get you moving into action. I’ve been there, I’m still on the journey myself, and I’d love to bring all I’ve learned from a decade of coaching, 13 years of motherhood and all the lessons from my podcast guests to support you. Send me an email at julie@mothersquest.com or sign up for a free discovery call by clicking this link if you’re interested in learning more. Acknowledgements A big THANK YOU to our “patrons” for helping to bring these conversations to myself and other mothers through financial and/or in-kind support: Mallory Schlabach – Marketing Magic for Entrepreneurs Katharine Earhart of Alesco Advisors Jessica Kupferman of She Podcasts Resistance Artist Jen Jenkins Dohner Genese Harris Tonya Rineer, founder of The Profit Party Liane Louie-Badua Cristin Downs of the Notable Woman Podcast Erin Kendall of Fit Mom Go Niko Osoteo of Bear Beat Productions Erik Newton of The Together Show Claire Fry Divya Silbermann Rachel Winter Caren and Debbie Lieberman Cameron Miranda Fran and David Lieberman Debbie and Alan Goore Jenise and Marianne of the Sustainable Living Podcast Support the Podcast If you’d like to make a contribution to Mother’s Quest to support Season Two of the Podcast and/or help provide coaching scholarships for mothers, follow this link to make a contribution http://mothersquest.com/be-a-supporter/ If you would like to “dedicate” an upcoming episode to a special mother in your life, email me at julie@mothersquest.com — Mother’s Quest is a podcast for moms who are ready to live a truly E.P.I.C. life. Join in for intimate conversations with a diverse group of inspiring mothers as they share how they are living an E.P.I.C. life, Engaging mindfully with their children (E), Passionately and Purposefully making a difference beyond their family (P), Investing in themselves (I), and Connecting to a strong support network (C). Join our community of mothers to light the way and sustain you on your quest at https://www.facebook.com/groups/mothersquest/

In this episode, we talked about: Puke and a mom’s ability to block their gag reflexes with young children.How she transitioned from her original business into life coaching.How tiny Mallory is and Alexa’s “stats” about tiny people with giant babies.The things you need to help people with are the most obvious things that you can do.Her a-ha moment when it came to time management.Her tips on what to do when you have a mindset block.Eating weird things like snails and frogs (and how it relates to mindset).The 5-second start principle by counting down and then saying go to get over procrastination.The importance of a process and using Trello for that.Plugging certain times instead of having to do #allthethings #allthetime