Business with Impact

Can we both agree that hustling 24/7 isn't sustainable? In this episode, I'll show you the exact framework I use (and teach my clients) to build a simple, high-impact system that creates consistent sales – even when you're not constantly posting, launching, or showing up on camera.What to listen for:The 3-part Impact Framework that drives consistent sales Why visibility without profitability is keeping you stuckThe truth about posting daily (and what to do instead)The biggest mistake entrepreneurs make when they don't have an offerWhat to do if you're getting leads, but no one's buyingHow to optimize one funnel instead of building 10Why your list isn't converting (and how to fix it)The weekly traffic rhythm Rachel uses to grow her audienceThe secret to 6:45 AM sales while making breakfast for the kidsHow evergreen and live launch strategies can work together for scalable salesYou don't need to be online 24/7 to make sales—you just need a system that works while you live your life. The Impact Framework is that system. It's simple. It's scalable. And it's what we help you build inside the Business With Impact Academy™.Ready to learn how to implement it in your own business? Tune in to this episode now and don't forget to subscribe, share, and grab your free landing page template below!Important Links:Grab your FREE High Converting Landing Page Template: https://rachelmcmichael.com/landingJoin Ads That Convert™: https://rachelmcmichael.com/ads Connect with Rachel on Instagram: @rachelrmcmichaelLearn more about The Business with Impact Academy™: https://rachelmcmichael.com/academy

You created the freebie. You poured your best tips into it. Shared it. Promoted it. Maybe even ran some ads.And if you're still refreshing your screen thinking… “Where are the leads?”Before we blame the algorithm… Before we burn it all down and start over… Let's get real about what's actually going on.Because here's what no one's talking about:Free offers (aka opt-ins, lead magnets, lead generators, freebies) can work.Free leads can turn into paying clients.But only when the freebie, the offer, and the message are fully aligned.This episode is your behind-the-scenes look at what makes a lead magnet actually convert – without needing a massive audience or fancy funnel.I'm breaking down:The 3 quiet killers of conversionWhat most freebies get wrongAnd the small, strategic shifts that change everythingLet's fix the freebie. Let's get it working. Let's finally make it convert.What to listen for:Why “just provide value” is an outdated strategyHow vagueness is killing conversions (and how to fix it)The real purpose of a landing page – and why most are doing too muchWhat your CTA should look like (and where to put it)The 3 mistakes so many make with their lead magnetsWhy clear beats catchy every timeThe one thing all high-converting free offers have in commonSimple headline shifts that can triple your opt-in rateReal-life examples of tweaks that led to 3x and 4x conversionsThe exact structure of a high-converting landing page (plus a free template!)Your freebie isn't broken, it likely just needs a few tweaks to fix it. You don't need a bigger audience or more traffic to see real results. You need the right words in the right places.Don't forget to subscribe to the podcast, share this episode with a biz friend, and grab your free high-converting landing page template below!Important Links:Grab your FREE High Converting Landing Page Template: rachelmcmichael.com/landingConnect with Rachel on Instagram: @rachelrmcmichaelLearn more about The Business with Impact Academy™: rachelmcmichael.com/academy

If your funnel isn't converting, it's not because your audience is too small or your content isn't “good enough”? In this episode, Rachel uncovers the real reasons your funnel is stalling – and the exact steps to fix it. Spoiler: It's not about scrapping everything. It's about tweaking and refining what's already there.What to listen for:The real definition of a funnel (hint: it's not just a landing page and a freebie)Why “set it and forget it” funnels aren't the goalThe dangers of funnel hacking without full context3 conversion-killing mistakes (and how to fix them)Why ghosting your leads is the fastest way to lose a saleHow “mysterious offers” are quietly killing your conversionsThe surprising way your freebie could be attracting the wrong audienceThe essential funnel ingredients most people are missingWhy your landing page might not be the problem (but your messaging is)A simple self-audit checklist to troubleshoot your funnel todayFunnels don't need to be burned down. They just need refining. Whether your funnel is falling flat at the landing page, the email sequence, or the sales page, this episode gives you the clarity to fix what's not working – without starting from scratch.Ready to create a funnel that actually converts? Press play now. And don't forget to subscribe to the podcast, share this episode with a biz friend, and grab your free high-converting landing page template below!Important Links:Grab your FREE High Converting Landing Page Template: rachelmcmichael.com/landingConnect with Rachel on Instagram: @rachelrmcmichaelLearn more about The Business with Impact Academy™: rachelmcmichael.com/academy

Today on the Business With Impact podcast, we're talking about one of my favorite things: Facebook Ads!   A question I still get asked all of the time is: “How do I know when I'm ready for Facebook ads?” As an ad expert, I wanted to share the exact framework I share with our clients  in the Business with Impact Academy™ when they're trying to make this decision in their business. We're going to talk through three simple questions to ask yourself before deciding to move forward with ads. So, have a pen and paper ready and let's dive in! --- Links mentioned in this episode:  → Follow Rachel on Instagram: @rachelrmcmichael → Learn more about The Business with Impact Academy HERE. → Grab your FREE organic traffic checklist HERE!

Today on the Business With Impact podcast I'm going to be sharing what you need to be doing today to prepare for your Black Friday promotion!   I dive into three mistakes that I see most online business owners making when it comes to their Black Friday deals and how YOU can avoid them.   If you've been considering having a Black Friday promotion this year, then this episode is for you! Let's dive in! --- Links mentioned in this episode:  → Follow Rachel on Instagram: @rachelrmcmichael → Learn more about The Business with Impact Academy HERE. → Grab your FREE organic traffic checklist HERE!

What do we do when it feels like things just aren't working in our online business?   What's the next step you should take?   Where do you go from there?   On today's episode we're not only going to ask these questions, but we're going to answer them as well. Because…spoiler alert…we've all been there! And it's more than possible to get out of that slump and move forward.    Let's dive in! --- Links mentioned in this episode:  → Follow Rachel on Instagram: @rachelrmcmichael → Learn more about The Business with Impact Academy HERE. → Grab your FREE organic traffic checklist HERE!

On today's episode of the Business With Impact podcast, we're talking about priority-based living and why it's so important when it comes to goal setting.   You see, there's a problem with traditional goal setting.   Oftentimes, we set goals for our business, and what do we do? We start to dream and we pick some numbers (really, if we're being honest, out of thin air) based on what we wish and we immediately attach a whole lot of meaning to a number that we arbitrarily picked because someone told us that's what we needed to do…   I have a problem with that.  So, we're diving into what priority-based living means, why it matters, and how we implement it in our business and life when it comes to goal setting. --- Links mentioned in this episode:  → Follow Rachel on Instagram: @rachelrmcmichael → Learn more about The Business with Impact Academy HERE. → Grab your FREE organic traffic checklist HERE!

I remember the very first time that I started a group coaching program and the first six weeks were focused exclusively on mindset.   I'll never forget emailing the coach and asking, “Can we please just fast forward to the good stuff?” Because all I wanted was the strategy, the system, the step by step process.   Little did I know that those first six weeks would build a foundation that would then allow me to scale my business to six figures, and eventually, beyond that.   Today I'm so excited to introduce you to Brad Bizjack! He is the king of helping people rewire their brains, change their thoughts, and really focus on any hidden beliefs that come up for online business owners–the things that are unknowingly stopping us from taking the action we need to take to get the results we want to get.  I can't wait to discuss all of these things and more with you on today's episode. Let's dive in! --- Links mentioned in this episode:  → Follow Brad on Instagram: @bradbizjack → Join the 5 Day Success Accelerator Challenge with Rachel HERE! → Follow Rachel on Instagram: @rachelrmcmichael  

On today's episode, we're going to take you behind the scenes and share all the details you've been asking for when it comes to the Business With Impact Academy™!   In this episode, we're discussing… Who is the Business With Impact Academy™ for? Is the Business With Impact Academy™ right for my business? Am I ready for a program like the Business With Impact Academy™?   We created the Academy with the online business owner in mind. It's specifically designed to help online coaches, course creators, and freelancers who want to grow their online business…they want to build and launch and fill their product, their program, or their service… and they want to do it while working part-time hours. If that sounds like you and you've been searching for a solution to your online business questions and problems… tune in today and see if the Academy is the right fit for you! --- Links mentioned in this episode:  → Follow Rachel on Instagram: @rachelrmcmichael → Learn more about The Business with Impact Academy HERE. → Grab your FREE organic traffic checklist HERE!

Chances are if you're anything like me, you started your business because you crave freedom and flexibility.    You want to be a great mom, a great wife, and a great business owner. You want to serve your community. You want to be able to go above and beyond for them. But not at the expense of your kids or your family. You want to create a legacy.   And let me tell you, that is absolutely possible! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ On today's episode, I'm so excited to be sharing with you 5 ways that I've learned to “balance” (and I use the word balance in quotes because it's really more about harmony than balance, #amIright?!) being a mom and a business owner!  Ready to learn how? Let's dive in! --- Links mentioned in this episode:  → Follow Rachel on Instagram: @rachelrmcmichael → Learn more about The Business with Impact Academy HERE. → Grab your FREE organic traffic checklist HERE!

As entrepreneurs, we all know the importance of the words that we speak.   We know the importance of messaging. We know the importance of communicating. We know that a great offer, when communicated well, will get results.   And there's a secret weapon that I use in my own business and an incredible person behind that secret weapon, who is the best when it comes to clearly communicating an offer…   On today's episode, I am really excited to introduce you to my friend and copywriting expert, Vanessa Wilde!   Let's dive in! --- Links mentioned in this episode:  → Follow Vanessa on Instagram: @vanessawilde.co → Get Vanessa's 5 Secrets to a Profitable Launch HERE! → Grab our FREE organic traffic checklist HERE! → Follow Rachel on Instagram: @rachelrmcmichael

In this episode we're talking about a consistent theme that we see and hear from our clients when it comes to the behind-the-scenes launch!   And in this episode we're sharing how to set clear goals and clear expectations for your launch so that when things come up in your launch (spoiler: because they will!) you can handle them with confidence.   Let's dive in! --- Links mentioned in this episode:  → Follow Rachel on Instagram: @rachelrmcmichael → Learn more about The Business with Impact Academy HERE. → Grab your FREE organic traffic checklist HERE!

On today's episode, I am really excited to introduce you to my friend, Monica Little the Product Biz Coach!   If you have a physical product in your online business or if you're considering creating a physical product for your online business, today's episode is one that you do not want to miss!   Monica is the go-to person when it comes to handmade or physical products. And in today's episode, she's going to be sharing the ins and outs of the differences between running a physical product business and a digital product business.   She's going to share some of the big mistakes that she sees, some of the best practices, what's been the easiest in her experience (digital vs. physical), and some of those difficulties that she's had to overcome.   And throughout the entire episode, she's going to be giving you some step-by-step advice so that you can go into this with eyes wide open!   Let's dive in! --- Links mentioned in this episode:  → Follow Monica on Instagram: @monicalittlecoaching → Grab Monica's FREE Etsy training HERE! → Grab our FREE organic traffic checklist HERE! → Follow Rachel on Instagram: @rachelrmcmichael

If you've ever felt like you have way too many things on your to-do list and not enough time to get them done, this episode is for you!    On today's episode, we're going to talk about how to prioritize your business task lists so that you're getting 20% of the activities done that yield 80% of the results!   Let's dive in! --- Links mentioned in this episode:  → Follow Rachel on Instagram: @rachelrmcmichael → Learn more about The Business with Impact Academy HERE. → Grab your FREE organic traffic checklist HERE!

On today's episode, I am really excited to introduce you to my friend, Megan Blacksmith from Becoming Zesty!   When I think about Megan, the thing that comes to me is, “person who helped people transform their minds so they can have breakthroughs in their business.”   One of the things that I think is so unique and fascinating about Megan (and her business partner, Dr. Alex) is that they are geniuses (literal absolute masters!) at helping people find blocks in their business and helping people transform their mindset so that they can take the action they've been desiring to take in their business.   Today we're talking all about some of those common roadblocks that entrepreneurs face and how to overcome them so you can see the business breakthroughs in your own life and business.   Let's dive in! --- Links mentioned in this episode:  → Follow Megan on Instagram: @becomingzesty → Listen to the Becoming Zesty podcast HERE! → To learn more about Megan's upcoming retreats head HERE! → Grab your FREE organic traffic checklist HERE! → Follow Rachel on Instagram: @rachelrmcmichael

Today on the Business With Impact podcast we're talking about some of the biggest mistakes and myths in the online space that are costing you time, money, and keeping you stuck.   We're starting with two myths that are common beliefs among MOST business owners (had you heard of these before?) and then we're diving into the five areas to focus on when you're ready to start and scale! --- Links mentioned in this episode:  → Follow Rachel on Instagram: @rachelrmcmichael → Learn more about The Business with Impact Academy HERE. → Grab your FREE organic traffic checklist HERE!  

On today's episode, I am really excited to introduce you to my friend, Renae Fieck!   If you've ever focused on trying to be consistent by doing things like staying up late or getting up early, just forcing yourself to be productive, even when it doesn't feel authentic. Or maybe you've even found yourself thinking things like, “the harder I work, the more success I'll see.”   In today's episode, Renae is going to take everything you thought you knew about the old way of working and turn it upside down. We're talking all about how if you want to hit your goals as a female entrepreneur, then leveraging your cycle can help you get more done in less time and have more time off without dropping the ball.   Because when we start syncing with our body's natural rhythms, we get to have time for both life and business. We get to take more time off knowing it's going to make us more effective. And these periods of rest actually become the key that unlocks true productivity.   I can't wait for you to learn all about how Renae has mastered this in her own life and business and how you can too!   Let's dive in! --- Links mentioned in this episode:  → Follow Renae on Instagram: @renaefieck → Get Renae's FREE cycle and business tracker HERE! → Grab your FREE organic traffic checklist HERE! → Follow Rachel on Instagram: @rachelrmcmichael

One question that we get asked a lot is, how do I price my offer? How do I know what value to attach to my deliverables?   So, on today's episode, we're going to talk through three ways that we approach this with our Business With Impact Academy™ clients… some of which are a very different way to ask these questions in your business!   And we'll even throw in a few things that we wouldn't recommend doing when it comes to pricing your offer…some mistakes we often see in the online space.   So, have a pen and paper ready to take all the notes! Let's dive in! --- Links mentioned in this episode:  → Follow Rachel on Instagram: @rachelrmcmichael → Learn more about The Business with Impact Academy HERE. → Grab your FREE organic traffic checklist HERE!

On today's episode, I am really excited to introduce you to Michelle Lake!   Michelle coaches endurance athletes and I had the honor of meeting Michelle in-person just over a year ago. One of the things that impressed me the most about Michelle is that she is so good at speaking to her ideal client on social media.   Now, when I say speaking to her ideal client, I don't mean just posting content… I mean, she's really good at getting in people's minds.    Have you ever read a post from someone you follow online and thought, “Has she been following me around? How did she know that I was thinking that? How did she know that I was experiencing that problem in my business?” – That's the power of getting this right! In this episode we'll talk about why content is where your first class clients can come from, how to get better at content creation, and mindset shifts centered around our content as business owners. There's SO much for you to hear in this episode! Let's dive in! --- Links mentioned in this episode:  → Follow Michelle on Instagram: @coachmichellelake → Listen to Michelle's podcast, The Endurance Coachpreneur → Learn more about Michelle's programs HERE! → Grab your FREE organic traffic checklist HERE! → Follow Rachel on Instagram: @rachelrmcmichael

Welcome to the Business With Impact podcast!   On today's episode, as we settle into the third quarter of the year (can you believe it?!), we want to talk about the three things we do every quarter to set the business up for success!   We're going to discuss goal setting, how to create a solid business plan for the quarter, and how to measure your business' metrics and data. Taking the time to think through each of these three things will really help you have a successful next 90 days.   What can you do NOW so that by the start of the next quarter your business is in a better place?   Let's dive in! --- Links mentioned in this episode:  → Follow Rachel on Instagram: @rachelrmcmichael → Learn more about The Business with Impact Academy HERE. → Grab your FREE organic traffic checklist HERE!

On today's episode, I am thrilled to be talking with my friend, my Magnify Your Content™ business partner, my colleague, AND my client, Kristen Van Horn!   Kristen is the best at all things productivity, time management, and content creation on top of being a great mom, a great wife, and a great business owner! She wears all the hats and wears them so well.   Today we're focusing on momentum… and the most important key ingredient for momentum… consistency!   If consistency has been a struggle for you - good news - consistency for the busy business owner is just a habit, much like any other habit, that needs to be figured out day to day. Because if you're not showing up consistently, then you can't serve your clients or potential clients well.   It's all about changing your mindset around what consistency looks like for you and then finding a system that works well for your business.   Let's dive in! --- Links mentioned in this episode:  → Get Kristen's 4-Day Workweek Blueprint HERE! → Follow Kristen on Instagram: @kristenvanhorn_ → Follow Magnify Your Content on Instagram: @magnifyyourcontent → Get 7 days of captions and graphics for FREE! → Grab your FREE organic traffic checklist HERE! → Follow Rachel on Instagram: @rachelrmcmichael  

You may have heard us say that when you get a group of passionate, driven, online business owners in a room together, miracles can happen!   On today's episode, we want to give you a sneak peek behind the curtain of what that looks like in the Business With Impact Mastermind and what our members get to experience during our live events and retreats!   But not only that, we want to help you learn whether or not joining a mastermind is the best fit for your online business needs… including What to look for in a mastermind, what a mastermind is all about, and why a mastermind is different. So, if you've been considering joining a mastermind or you've been considering participating in a mastermind, today's episode is for you! Let's dive in! --- Links mentioned in this episode:  → Apply for the Business With Impact Mastermind! → Grab your FREE organic traffic checklist HERE! → Follow Rachel on Instagram: @rachelrmcmichael

I am so thrilled to welcome my friend Mel Abraham and author of the brand new book, Building Your Money Machine onto today's episode!   I had the opportunity to get a sneak peek of this book and this is one of those books where you are going to want to underline every single sentence in the book! It is life changing, business changing, money changing, and just so transformational.   I'm beyond thrilled, honored, and humbled to have Mel on the show with me today to talk about how you can build your own money machine that will help you, not only create wealth in your business, but build a legacy of wealth for your entire life.   Let's dive in! --- Links mentioned in this episode:  → Buy Mel's book and get his bonuses HERE! → Follow Mel on Instagram: @melabraham9 → Follow Rachel on Instagram: @rachelrmcmichael → Grab your FREE organic traffic checklist HERE!

Today on the Business With Impact podcast we're' going to talk about investing in your business!    How do you know when to invest and when not to invest?    When I'm trying to make an investment in my business, whether it's a laptop or whether it's knowing if I should invest in a program, I go through a framework, a series of three questions.   I want to walk you through those questions and I want to encourage you to take notes because this is going to make a difference for you and your business as you're trying to make investments and as you're trying to see if these investments are wise, worthy, and if they're something that makes sense. --- Links mentioned in this episode:  → Join Business by Design with Rachel's Epic Bonus HERE → Download some awesome secret podcast episodes with James and Rachel HERE! → Get Rachel's Business Bundle goodies HERE! → Follow Rachel on Instagram: @rachelrmcmichael

Today on the Business With Impact podcast I want to talk about this thing that we call success.   Why is it that some people seem to accomplish so much in their day… so much that it looks like they're checking every box off of their well-designed to do list… while others who have the same big plans, the same grand vision, and strong work ethic, at the end of the day are left feeling like they really didn't get much done?   If you could fully tap into your vision, and your mission, and your potential, what would that look like for you? What would that change for your business, for your family? How would life change if you were able to be more productive, if you were able to hit your goals consistently? We're going to talk about all of that and more today...so let's dive in! --- Links mentioned in this episode:  → Download the secret podcast episodes HERE! → Get Rachel's Business Bundle goodies HERE! → Follow Rachel on Instagram: @rachelrmcmichael

Today on the Business With Impact podcast we're going to be diving into three simple tips to grow your traffic organically!   We're starting with taking the meaning of traffic down to its basics. How are we defining traffic? Why is it a metric we should even track? And how do you use the tools you already have to get more of it?   Before you set out to make that next Instagram caption, blog post, newsletter, or reel… take a few minutes to listen to this episode to make sure you're making the most of your space on the internet and getting to be visible despite the never-ending feed of internet content.   Let's dive in! --- Links mentioned in this episode:  → Follow Rachel on Instagram: @rachelrmcmichael → Learn more about The Business with Impact Academy HERE. → Grab your FREE organic traffic checklist HERE! → Grab your FREE 7 Days of Captions + Graphics HERE!

Welcome to this special podcast episode featuring James Wedmore! This episode is the first in a six-episode secret podcast series where James and I are sitting down together to share some never-before-shared stories and take you behind-the-scenes in our online businesses.   We're going to talk about how long it took us to go from zero dollars in our business to six figures. We're also going to answer some of the questions that we get all of the time…Like when you're just getting started, how do you start to scale? And what did it take to break through that six figure barrier and beyond?   We're really honored, humbled, and excited to have the opportunity to share our stories with you along with some of our biggest tips, mindset shifts, and takeaways that we know can transform your business if you'll let them.   If you're ready to get a little uncomfortable in a really good way…If you're ready to release some of the weight and the burden that maybe has even been holding you back…If you're ready to grow your online business and break through that seeming rut you may have felt like you're in… Then get ready! Because this podcast could just be the thing that's going to change everything for you! We cannot wait to get started and go on this journey with you together. --- Links mentioned in this episode:  → Download the remaining episodes in the secret podcast HERE! → Get Rachel's Business Bundle goodies HERE! → Download James' eBook: Hardwired for Entrepreneurship → Follow Rachel on Instagram: @rachelrmcmichael → Follow James on Instagram: @jameswedmore

Have you ever been told that in order to have predictability in your business and with your income, you have to have a recurring revenue stream?   Well on today's Business With Impact episode, I'm going to bust that myth right out of the water!   This is by far one of my favorite topics to discuss! But I have to warn you… predictability in our business doesn't come from some of those really fancy, exciting new marketing strategies that you'll see all over your social media feeds... Predictability in our business comes from understanding our numbers. I'm going to show you that no matter what your niche is and no matter what your service is… you, too, can have predictability in your online business! --- Links mentioned in this episode:  → Follow Rachel on Instagram: @rachelrmcmichael → Learn more about The Business With Impact Academy HERE. → Grab your FREE organic traffic checklist HERE!

Today on the Business With Impact podcast, we're talking about one of my favorite topics.   MINDSET.   But if you would've asked me several years ago if this is one of my favorite topics… I would have laughed at you, rolled my eyes, and groaned inwardly. I thought that business really can't just be about mindset.   But you know what I've learned? That MINDSET is absolutely one of the main things that separates a hustling overwhelmed entrepreneur from an Impactful CEO.   And while there is absolutely action and strategy that must take place in order for you to go where you need to go, and do what you need to do in your online business, the thing that will have you actually taking those actions and putting yourself out there is a strong mindset. And when you're willing to make these shifts in your business, they will set you up to be able to do the things you need to do. So let's dive in as we talk about four of these big lessons that I had to learn in my own business! --- Links mentioned in this episode:  → Follow Rachel on Instagram: @rachelrmcmichael → Learn more about The Business With Impact Academy HERE. → Grab your FREE organic traffic checklist HERE! → LISTEN to Rachel's interview with Dr. Shannon Irvine about changing your mindset!

If you've been in business for any amount of time, chances are you may have felt like you're talking about the SAME thing… over, and over, and over again.   So what do you do if you feel like a broken record? How can you keep excited about what seems to be the same topics time and time again?    And what do you do if you're feeling like there's nothing new to say (or worse - what if it's been keeping you from being consistent)?   Believe it or not, this is such a normal thing for online business owners to feel.    Get ready for some tough love about why it's important to keep doing the same things over and over again. And what to do when it feels BORING!   Let's talk about it! --- Links mentioned in this episode:  → Follow Rachel on Instagram: @rachelrmcmichael → Learn more about The Business With Impact Academy HERE. → Grab your FREE organic traffic checklist HERE!

Have you ever noticed that some people seem like overnight successes? It feels like they just started their business yesterday and now they've hit a big milestone or a big goal, while others seem to struggle through it for years without much to show for it.   Why is that? Why is it that most people start a business and fail in the first 18 months? On today's Business With Impact Podcast episode, I'm going to share with you the most important decision I made in my business that changed everything.   I am not an overnight success, but some may think I am. I want to share some behind the scenes of what happened and three ways to help you decide what your business needs.    Because if you've got a big heart to serve others and you're ready to step into that purpose, but you're having trouble getting in front of those people...That can change starting now. --- Links mentioned in this episode:  → Follow Rachel on Instagram: @rachelrmcmichael → Learn more about The Business With Impact Academy HERE. → Grab your FREE organic traffic checklist HERE!

Revenue seems to get a lot of attention in the online space. We hear about $10K months and we hear about seven figure success…   But what doesn't seem to get a lot of attention is the thing that we actually care about the most in our online business… And that is how much of that revenue stays in our bank account as PROFIT.   On today's episode, that's exactly what we're going to talk about. What's the difference between the two and does it really matter? Let's dive in! --- Links mentioned in this episode:  → Follow Rachel on Instagram: @rachelrmcmichael → Learn more about The Business With Impact Academy HERE. → Grab your FREE organic traffic checklist HERE!

The last thing you want to have happen after you spent HOURS creating a product and a sales page to go along with it, is have your potential customers show up to your sales page, not know what to do, and then leave. Today on the Business With Impact podcast we're going to be talking about FIVE sales page mistakes to avoid and what to do instead. Let's dive in! --- Links mentioned in this episode:  → Follow Rachel on Instagram: @rachelrmcmichael → Learn more about The Business with Impact Academy HERE. → Grab your FREE organic traffic checklist HERE!

You've probably heard me say at some point that you are one well-executed launch strategy away from your business breakthrough.   But what do I mean when I say “launch”? How are we defining “launching”? What is that big, fancy word? If we're not talking about rocket ships, what are we setting in motion?   We know that launching is such an important part of your business because if you're not launching, then you're not selling. And so when we're speaking about launching, we're speaking specifically about the sales mechanism that you select in and for your business. So, on today's episode we're going to talk about that, but we're also going to redefine launching in today's polarized business culture. --- Links mentioned in this episode:  → Follow Rachel on Instagram: @rachelrmcmichael → Check out the Business With Impact Academy & join the Priority List! → Grab your FREE organic traffic checklist HERE!

If you've ever created an opt-in, program, webinar, or launch that didn't go as expected... and threw up your hands and started over - this episode is for you! On today's episode, we're talking about the three key ingredients to an irresistible offer and how to make sure you're creating an offer your ideal client wants to invest in. Let's dive in! --- Links mentioned in this episode:  → Follow Rachel on Instagram: @rachelrmcmichael → Check out the Business With Impact Academy & join the Priority List! → Grab your FREE organic traffic checklist HERE!

I can't wait for you to listen to this episode because in it, you are going to meet my good friend AND one of my mastermind members, Molly Phair!   Molly is someone who is really a go-to person when it comes to all things wellness and nutrition. Not only does she have an online business, but she's got a new brick and mortar business as well.   Molly has a passion for helping women figure out and fix the issues going on with their health! She talks with us, specifically today, about the online business owner's health and how it's so important to figure out the best ways to take care of your health so you can show up in the best ways for your business.   Let's dive in! --- Links mentioned in this episode:  → Follow Molly on Instagram: @phairphitness → Check out Molly's AMAZING resources HERE! → Join Molly's free Facebook group: Vibrant Health & Wellness → See a copy of this week's show notes HERE! → Grab Rachel's NEW 40 FREE ways to bring more traffic to your offer checklist to help bring ORGANIC leads into your business! → Follow Rachel on Instagram: @rachelrmcmichael

Today's episode is a replay of an episode we released back in 2019 with my friend and fellow entrepreneur Heather Schishler. Last weekend, Heather tragically passed away after courageously battling cancer. The best way for me to honor her memory and her legacy is to bless you with her encouraging words about life and business.  Those who knew Heather know that she was always that inspiration for moms in online business. That ray of light who, when she walked into the room, she made everyone there feel so seen and so special.  Her legacy will continue to live on through her family and through passionforsavings.com.  And as I re-listened to today's episode, I re-discovered so many lessons about consistency, faithfulness, team building, leadership, and more.  I hope Heather's words will encourage and inspire you as much as they've encouraged me today.    Links mentioned in this episode:  → Ready to get more leads and sales to your online business? Click HERE to apply for an Accelerate Call to get Rachel's eyes on your business! → See a copy of this week's show notes HERE! → Grab Rachel's NEW 40 FREE ways to bring more traffic to your offer checklist to help bring ORGANIC leads into your business! → Follow Passion For Savings on Instagram: @Passion4Savings and on Facebook: @PassionForSavings → Follow Rachel on Instagram: @rachelrmcmichael

If you've ever said out loud, “I'm thinking about creating something, should I create it, is it time?” …Today's episode is for you.  We're talking all about whether to create something new or stick with what's already working and scale. Because when it's working, there's no need to reinvent the wheel… And if things aren't quite hitting the mark, don't panic. We're going to talk about how to look at your data, make some tweaks, and help you get results.  Spoiler alert: More work doesn't always mean more revenue. Let's focus on smart scaling instead! Let's dive in! >> At 2:19, I explain why it's important to ask yourself if there's a simpler solution rather than creating something completely new in your business. >> At 6:24, we walk through the pros of deleting, systemizing, automating, and delegating. I also give you some helpful tools to speed up your business process! >> At 9:25, I challenge you to reflect on what making these changes will cost you in the long run.   Links mentioned in this episode:  → Ready to get more leads and sales to your online business? Click HERE to apply for an Accelerate Call to get Rachel's eyes on your business! → See a copy of this week's show notes HERE! → Grab Rachel's NEW 40 FREE ways to bring more traffic to your offer checklist to help bring ORGANIC leads into your business! → Have a business question for Rachel? Send in your business questions to Rachel HERE! → Follow Rachel on Instagram: @rachelrmcmichael  

In today's episode, we're talking all about how planning out a birthday party taught me a lot of lessons about online business…specifically, about LAUNCHING in online business. There were a lot of aspects about planning this birthday party that brought up some fears of failure, rejection, and had me questioning if following up was really necessary.  And it was in overcoming those fears that helped me realize some really important lessons in my online business. Let's dive in! --- Links mentioned in this episode:  → Want to join the Academy or work with Rachel? Apply for a call HERE! → See a copy of this week's show notes HERE! → Grab Rachel's NEW 40 FREE ways to bring more traffic to your offer checklist to help bring ORGANIC leads into your business! → Follow Rachel on Instagram: @rachelrmcmichael

In today's episode, we're going to talk all about what indecision might be costing you as the CEO of your online business.   I dive headfirst into the common struggle of being paralyzed by choices in our businesses and the hefty price we pay for it.    You'll also hear about my go-to framework for decision-making, especially when it comes to investing in courses and must-have goodies for your business.    I challenge you to ask those tough questions that beat indecision and prevent you from experiencing decision fatigue…all so you can be the better CEO of your business!   Let's dive in! --- Links mentioned in this episode:  → Have a business question for Rachel that you'd like answered on the podcast? Send it in HERE! → See a copy of this week's show notes HERE! → Grab Rachel's NEW 40 FREE ways to bring more traffic to your offer checklist to help bring ORGANIC leads into your business! → Follow Rachel on Instagram: @rachelrmcmichael

On today's episode, we're talking all about lessons on selling that I learned in an unusual way.    Through my personal experience, I guide you through the do's and don'ts of effective sales tactics. I challenge you to reflect on your existing client relationships and share actionable strategies that you can implement immediately to boost your revenue while providing unparalleled assistance to your most deserving clients.   Through thought-provoking insights and practical sales strategies, I'm challenging my listeners to examine their client relationships. Get ready to elevate your sales approach!   Let's dive in! --- Links mentioned in this episode:  → Have a business question for Rachel that you'd like answered on the podcast? Send it in HERE! → See a copy of this week's show notes HERE! → Grab Rachel's NEW 40 FREE ways to bring more traffic to your offer checklist to help bring ORGANIC leads into your business! → Follow Rachel on Instagram: @rachelrmcmichael

On today's podcast episode, we're going to talk about how to get different results in your online business.   If you are feeling stuck, if you are frustrated with your current results, if you're not where you want to be in your online business…then today's episode is for you!   Because if you want different results, it's time to take different actions.   Today's episode is all about how to start taking those different actions…and it may or may not be what you think.   Let's dive in! --- Links mentioned in this episode:  → Have a business question for Rachel that you'd like answered on the podcast? Send it in HERE! → See a copy of this week's show notes HERE! → Grab Rachel's NEW 40 FREE ways to bring more traffic to your offer checklist to help bring ORGANIC leads into your business! → Follow Rachel on Instagram: @rachelrmcmichael

Today's episode is a short but fun one! We're going to talk about showing up even if your hair isn't done, even if you're not wearing makeup, even if you don't own the fancy blazer.   Let's dive in! --- Links mentioned in this episode:  → Check out the Mastermind program → Have a business question for Rachel that you'd like answered on the podcast? Send it in HERE! → See a copy of this week's show notes HERE! → Grab Rachel's NEW 40 FREE ways to bring more traffic to your offer checklist to help bring ORGANIC leads into your business! → Follow Rachel on Instagram: @rachelrmcmichael

Today's episode is a continuation of what we talked about last week's episode, which is how we are changing our rhythms and routines for the summer. But what I want to talk about today is…what we do during those work hours that you've created for yourself.   How do I know what to work on? What do I work on first? What do I work on next?   This is a hot topic! We've discussed similar things in episodes #220 and #228. So, this is something you love to hear about!   But I want to talk about how we're changing that just a little bit for the summer and what that might look like for your business too.   Let's dive in! --- Links mentioned in this episode:  → Have a business question for Rachel that you'd like answered on the podcast? Send it in HERE! → See a copy of this week's show notes HERE! → Grab Rachel's NEW 40 FREE ways to bring more traffic to your offer checklist to help bring ORGANIC leads into your business! → Follow Rachel on Instagram: @rachelrmcmichael

In today's episode, I'm taking you behind the scenes and showing you how I'm changing my work schedule for the summer.   If your schedule's changing this summer…if you've got kids home from school, if you've got vacations planned, if there's gonna be some type of disruption in your rhythm or your routine… today's episode is for you!   We talk about all kinds of practical ways you can implement good changes to your rhythms and routines this summer, while still allowing yourself to be flexible. It's a good episode that I hope is super helpful to you!   Let's dive in! --- Links mentioned in this episode:  → Have a business question for Rachel that you'd like answered on the podcast? Send it in HERE! → See a copy of this week's show notes HERE!

I am so excited to be joined on today's episode by my longtime friends, members of my mastermind, and incredible website design experts…Sandra and Melissa from Carbon and Clay!   What sets Sandra and Melissa apart from most is that they create beautiful websites that are also high-converting - meaning they help their clients get more leads and sales while they sleep!   Not only do they sell templates in their website shop, but they also have designed sites for some pretty impressive people (aka they're basically designers to the celebrities!).   On today's episode we're having an important conversation. We want to talk today about why your website is important and debunk some myths about your website.   Specifically, we want to talk about why it's great to have a beautiful website, but more importantly, why you should have a website that converts and that actually does its job and does its job well.    Let's dive in! --- Links mentioned in this episode:  → Follow Melissa & Sandra's business on Instagram: @carbonandclay → Take their FREE quiz to figure out what your website style is! → Check out Carbon & Clay's website, including all of their amazing FREEBIES! → Have a business question for Rachel that you'd like answered on the podcast? Send it in HERE! → See a copy of this week's show notes HERE!

This episode is a limited-time BONUS replay from the 10-Day Lanch Formula Workshop. It will expire on Tuesday, April 25, 2023. If you haven't yet joined us for the workshop, head over to https://rachelmcmichael.com/workshop to register today and claim your FREE Bonus Workbook and Launch Checklist! In today's workshop we redefined launching and talked all about how to create a foundation for your online business that will stand the test of time. Listen in now! --- Links mentioned in this episode:  → Join the Business with Impact Academy HERE! → Follow Rachel on Instagram: @rachelrmcmichael → Have a business question for Rachel that you'd like answered on the podcast? Send it in HERE!

This episode is a limited-time BONUS replay from the 10-Day Lanch Formula Workshop. It will expire on Tuesday, April 25, 2023. If you haven't yet joined us for the workshop, head over to https://rachelmcmichael.com/workshop to register today and claim your FREE Bonus Workbook and Launch Checklist! In today's workshop we redefined launching and talked all about how to create a foundation for your online business that will stand the test of time. Listen in now! --- Links mentioned in this episode:  → Join the Workshop HERE! → Follow Rachel on Instagram: @rachelrmcmichael → Join The Business with Impact Academy™ HERE! → Have a business question for Rachel that you'd like answered on the podcast? Send it in HERE!

This episode is a limited-time BONUS replay from the 10-Day Lanch Formula Workshop. It will expire on Tuesday, April 25, 2023. If you haven't yet joined us for the workshop, head over to https://rachelmcmichael.com/workshop to register today and claim your FREE Bonus Workbook and Launch Checklist! In today's workshop we redefined launching and talked all about how to create a foundation for your online business that will stand the test of time. Listen in now! --- Links mentioned in this episode:  → Join the Workshop HERE! → Follow Rachel on Instagram: @rachelrmcmichael → Join The Business with Impact Academy™ HERE! → Have a business question for Rachel that you'd like answered on the podcast? Send it in HERE!

Content Creation Experts Kristen Van Horn and Kelli Tobin from The Biz Runners are back in this third and final installment in our Social Media series and I'm SO excited for all that you're going to hear and learn! Not only have Kristen & Kelli helped me tremendously with content creation in my own business, but we've linked arms together to help you, too!  If what worked last year doesn't seem to be working today… if you've struggled with your consistency… or your reach… or growing your audience… or if you've even wondered if social media is really “worth it” - then this episode is for you. In today's episode you're going to learn all about what's working right now when it comes to social media, some mistakes we see in content creation, and simple steps you can take to see more engagement and reach now!  Let's talk about it! --- Links mentioned in this episode:  → Follow The Biz Runners on Instagram: @thebizrunners → Follow Rachel on Instagram: @rachelrmcmichael → Join The Content Club HERE! → Have a business question for Rachel that you'd like answered on the podcast? Send it in HERE! → See a copy of this week's show notes HERE! Quick LinksGet Embed PlayerShare on SocialDownload Audio File  

Content Creation Expert Kristen Van Horn from The Biz Runners is back as our guest for today's episode and I'm SO excited for all that you're going to hear and learn! Not only has Kristen helped me tremendously with content creation in my own business, but we've linked arms together to help you, too. If you've ever struggled with staring at a blank cursor… or if you've heard about how AI can make things faster, but you've struggled with specifically how it could work for your business… then this episode is for you. In today's episode you're going to learn all about how we're using AI to create content that converts (and save time doing it)... we'll share the specifics, things to pay attention to, and a few words of caution, too…  Let's talk about it! --- Links mentioned in this episode:  → Follow The Biz Runners on Instagram: @thebizrunners → Follow Rachel on Instagram: @rachelrmcmichael → Join The Content Club HERE! → Have a business question for Rachel that you'd like answered on the podcast? Send it in HERE! → See a copy of this week's show notes HERE!