Pitching Powerhouse

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Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity — AND how to find & land your dream re

Jen Berson


    • Aug 8, 2024 LATEST EPISODE
    • infrequent NEW EPISODES
    • 30m AVG DURATION
    • 115 EPISODES

    Ivy Insights

    The Pitching Powerhouse podcast is an absolute gold mine of information and insights for anyone in the public relations industry. Hosted by PR agency owner Jen, this podcast offers insider tips and strategies that have fueled her own success. Not only does she provide valuable content, but she has also built a strong community of professionals who support and uplift each other. It's a win-win situation for everyone involved.

    One of the best aspects of this podcast is the wealth of knowledge and secrets shared by Jen. As an agency owner herself, she understands the challenges and opportunities that come with running a PR business. Her insights are second to none and provide listeners with tangible strategies they can implement to improve their own skills and create more impact for their clients. Whether you're just starting out or have been in the industry for years, there is something to learn from every episode.

    Another great aspect of The Pitching Powerhouse podcast is Jen's authenticity. She genuinely cares about her listeners' success and it shines through in her episodes. She breaks down complex topics into simple, actionable steps, giving her audience the confidence they need to be successful. Her mentoring style makes you feel like you're listening to a friend rather than an expert, creating a sense of connection that is rare in podcasts.

    Furthermore, The Pitching Powerhouse podcast serves as a platform for like-minded professionals to connect and support each other. Jen has created a community where individuals can share their own tips and tricks, adding even more value to the podcast experience. Building relationships within the industry is crucial for success, and this podcast helps facilitate that in a genuine way.

    There are really no major downsides to The Pitching Powerhouse podcast. Some listeners may find certain episodes less relevant or applicable to their specific situations, but overall, there is something for everyone in each episode. The focus on PR may limit its appeal to those outside of the industry, but for PR professionals or aspiring PR pros, this podcast is a must-listen.

    In conclusion, The Pitching Powerhouse podcast is an invaluable resource for anyone in the public relations industry. Jen's expertise, insights, and authentic mentoring style make it a joy to listen to and learn from. Whether you're looking to start your own agency or want to take your career to new heights, this podcast provides the tools and motivation needed to succeed. The supportive community that Jen has built around the podcast adds even more value to the overall experience. I highly recommend tuning in and taking advantage of the wealth of knowledge shared in each episode.



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    Latest episodes from Pitching Powerhouse

    We're Back!

    Play Episode Listen Later Aug 8, 2024 9:02


    We're Back and Better Than Ever!

    Leveraging AI to Revolutionize PR Processes

    Play Episode Listen Later Aug 8, 2024 21:00


    How Can AI Transform Your PR Strategies?

    Pitch Lab Perspectives: Members Share Their Pitching Secrets and Lessons Learned!

    Play Episode Listen Later Apr 25, 2024 69:01


    Unlock Your Business Potential: What's Holding You Back?

    5 Secrets to Becoming a Pitching Powerhouse

    Play Episode Listen Later Apr 18, 2024 27:09


    Discover the secrets to crafting irresistible PR pitches, building a supportive network, and saving time with monthly execution plans.

    Unlock Your PR Potential: Insider Tips for Breaking into Public Relations Today!

    Play Episode Listen Later Apr 18, 2024 22:27


    Ready to unlock the secrets of a thriving PR career?

    5 Ways to Improve Your PR Proposal Process & Sign More Clients

    Play Episode Listen Later Apr 16, 2024 31:06


    Are You Writing Winning PR Proposals?

    When & How to Fire a Client in Your Agency: 5 BIG Signs It's Time to Move On

    Play Episode Listen Later Apr 16, 2024 35:32


    How Do You Know When It's Time to Move On From a Client?

    How to Promote Your PR Agency and Secure More Clients

    Play Episode Listen Later Apr 10, 2024 36:50


    Are You Standing Out to Your Ideal Audience?

    4 Powerful Tips for Scoring Your Agency's First PR Client

    Play Episode Listen Later Apr 2, 2024 27:27


    Why Mindfulness in Business is So Important (and 7 Tips to Get Started!)

    Play Episode Listen Later Mar 19, 2024 39:09


    Are Stress and Overwhelm Getting the Best of You as an Agency Owner?

    6 Ways to Free Up Time in Your PR Agency

    Play Episode Listen Later Mar 12, 2024 42:55


    Do You Feel Like You Don't Have Enough Time in Your Day to Grow Your Agency? ⌛️ Time moves fast as an agency owner — from client meetings to finalizing pitch angles, there's always something that needs your attention!

    3 Important Ways I Knew It Was Time to Work with an Online Business Coach

    Play Episode Listen Later Mar 5, 2024 27:05


    9 Things You Need to Double-Check Before Sending a Pitch Email

    Play Episode Listen Later Feb 27, 2024 35:27


    Do Your Pitch Emails Stand Out from the Crowd?

    How to Write a Powerful PR Quote for Your Client's Next Article Feature

    Play Episode Listen Later Feb 20, 2024 21:17


    Do You Know How to Write Captivating PR Quotes for Client Article Features?

    Don't Love Your Clients? 4 Powerful Ways to Get Your Passion Back

    Play Episode Listen Later Feb 13, 2024 31:41


    Not Feeling the Love for Your Agency Right Now?

    20 Best Pieces of Public Relations Advice & Career Tips from Our Community

    Play Episode Listen Later Feb 6, 2024 43:38


    Need PR Advice from Someone Who's Been There, Done That?

    16 Must-Have PR Agency Tools that I Can't Live Without

    Play Episode Listen Later Jan 30, 2024 34:57


    Do You Have the Right Tools to Run Your Agency? ⚒️ As a solopreneur, it's easy to feel like you have to do it all yourself… …but this mindset will cost you in the long run!

    How to Successfully Execute a Brand Audit for New and Existing Clients

    Play Episode Listen Later Jan 23, 2024 39:58


    What Is Influencer Management? (And Should You Offer it as a Service?)

    Play Episode Listen Later Jan 16, 2024 39:07


    Should You Expand Your Agency with Influencer Management Services?

    4 Powerful Tips for Building a PR Strategy that Gen Z Will Love

    Play Episode Listen Later Jan 9, 2024 31:10


    How to Confidently Explain the Value of PR to Prospective Clients ft. Amanda Proscia

    Play Episode Listen Later Dec 12, 2023 28:25


    Today, we're sitting down with Amanda Proscia, co-founder of Lightspeed Public Relations and Marketing! Lightspeed Public Relations and Marketing is a New York City-based agency focused on promoting innovation in areas like healthcare, financial services, and consumer electronics. Before starting Lightspeed in 2013, Amanda worked in various other agencies and businesses, spanning from the very large to the very small. An unexpected part of her experience has been fielding thousands of questions about public relations. Many of them come from business leaders who would benefit from a PR program of their own… if they just understood what PR is! She is also the author of PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image. To learn more about Amanda, check out her website: https://lightspeedpr.com/ * * * Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ Download our free resources: https://www.jenerationacademy.com/our-resources Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight Access our online hub for PR pros: https://www.profitableprpros.com

    5 Important PR Challenges You Need to Overcome as the Media Landscape Shifts

    Play Episode Listen Later Dec 5, 2023 33:45


    Are You Keeping Up With the Shifting Media Landscape?

    How to Use Data Driven PR Pitches to Get Better Results for Your Clients

    Play Episode Listen Later Nov 28, 2023 33:45


    Are You Effectively Using Data to Drive Your PR Strategy?

    Yikes, You Got Ghosted! How to Deal When Media Contacts Go Quiet

    Play Episode Listen Later Nov 21, 2023 42:22


    Jinkies! Is a Media Contact Ghosting You?

    How to Use PR to Increase the Effectiveness of Your Clients' Holiday Campaigns

    Play Episode Listen Later Nov 14, 2023 26:12


    What is the Best Way to Use a PR Pitch Email Template?

    Play Episode Listen Later Nov 7, 2023 25:42


    Does Pitching Ever Feel Like a Daunting Task, Taking up Wayyy Too Much of Your Time and Leaving You Too Drained To Make the Most of Your Talents?

    6 Important Tips You Need to Know Before Responding to a Request for Proposals

    Play Episode Listen Later Oct 31, 2023 27:13


    Are You Responding to the Right RFPs to Grow Your Agency?

    6 Powerful Ways to Avoid Entrepreneur Burnout as an Agency Owner

    Play Episode Listen Later Oct 24, 2023 41:19


    Are Burnout, Overwhelm, and Exhaustion Getting the Better of You?

    7 Powerful Strategies to Help You Thrive as an Introverted Digital Agency Owner

    Play Episode Listen Later Oct 17, 2023 31:53


    Is Your Agency Set Up to Let You Thrive as an Introverted Entrepreneur?

    6 Ways PR and Media Professionals Can Support Journalists Through Industry Shifts

    Play Episode Listen Later Oct 10, 2023 23:21


    Are You Providing True, Meaningful Support to Your Media Contacts Through Industry Shifts?

    6 Ways to Become More Confident in Your Digital Agency Leadership Skills

    Play Episode Listen Later Oct 3, 2023 34:21


    Are You Leading Your Agency with TRUE Confidence in Your Skills?

    7 Powerful Ways to Balance the Different Stages of Entrepreneurship & Motherhood

    Play Episode Listen Later Sep 26, 2023 40:35


    Does Your Agency Support You as an Entrepreneur AND a Mother?

    Why Right Now is the Perfect Time to Work With a PR & Digital Marketing Mentor

    Play Episode Listen Later Sep 19, 2023 30:42


    11 2024 PR Trends You Need to Start Preparing For Now

    Play Episode Listen Later Sep 12, 2023 32:50


    Do You Know the Most Important PR Trends for 2024?

    Hate Your Business? How to Create an Agency That You Actually Love

    Play Episode Listen Later Aug 22, 2023 22:21


    Have You Been Feeling Overwhelmed or Unsatisfied in Your Business?

    What is Instagram Threads?! Everything That PR Pros Need to Know

    Play Episode Listen Later Aug 15, 2023 26:17


    Are You Using Instagram Threads to Build New Media Relationships in Your Niche?

    How to Use Podcast Pitching to Score Big Wins for Your Clients (and Yourself!)

    Play Episode Listen Later Aug 8, 2023 39:00


    Are You Leveraging the Power of Podcasts to Score Big Wins for Your Agency?

    How to Do A Good Job as a PR Pro When the News Cycle is Going Crazy

    Play Episode Listen Later Aug 1, 2023 16:23


    Do You Know How to Secure Press When the Media is Focused on Breaking News?

    Why You Need to Start Using ChatGPT For PR Pitches & Campaigns

    Play Episode Listen Later Jul 25, 2023 25:54


    Oh No! There's a Mistake. How to Ask for a Correction in a Published Feature

    Play Episode Listen Later Jul 18, 2023 37:50


    Do You Know How to Successfully Secure a Correction for a Published Feature?

    From Trauma Therapist to PR Agency Owner: How She Made a Successful Career Shift at 50+ Years Old — PR Pro Spotlight ft. Michele Paiva

    Play Episode Listen Later Jun 27, 2023 35:20


    Have you ever wondered what it's like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success! We'll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros. Today, we're sitting down with the amazing Michele Paiva, Founder of Viper Public Relations! Michele combines her passion for mental health and science with her love of marketing, journalism, and PR to help people help people. To learn more about Michele Paiva, check out her website: http://www.ViperPublicRelations.com Would you rather read instead of listen? Check out the blog post for this episode here: https://www.jenerationacademy.com/blog/michele-paiva-pr-pro-spotlight If you're curious about joining The Pitch Lab so that you can experience the type of success that Michele has, head here for more info: https://www.jenerationacademy.com/tpl * * * Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/Download our free resources: https://www.jenerationacademy.com/our-resources Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight Access our online hub for PR pros: https://www.profitableprpros.com

    How to Craft Your Own Pitch Writing Ritual (That Actually Gets Results)

    Play Episode Listen Later Jun 20, 2023 27:20


    Are You Setting Yourself Up for Success Every Time You Sit Down to Write Pitches?

    What is the Future of PR? (Plus 4 Traditional Tactics That Still Work)

    Play Episode Listen Later Jun 13, 2023 36:33


    Are You Ready for What's Next in PR?

    What is Media Monitoring? (And How to Do it for Your Clients)

    Play Episode Listen Later Jun 6, 2023 32:38


    Is Your Media Monitoring Actually Helping Your Clients Succeed?

    How This PR & Marketing Mogul is Expanding Her Impact and Achieving Her Wildest Dreams ft. Shafonne Myers

    Play Episode Listen Later May 16, 2023 42:09


    Have you ever wondered what it's like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success! We'll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros. Today, we're sitting down with the amazing Shafonne Myers, Founder of Shafonne Myers Consulting! Shafonne is a media mogul who has mastered the wedding business…but adding PR services to her digital agency sent her on a major learning curve that seriously transformed her confidence! To learn more about Shafonne Myers, check out her website: http://www.shafonnemyers.com If you're curious about joining The Agency Accelerator so that you can experience the type of success that Shafonne has, head here for more info: https://www.jenerationacademy.com/waitlist Read Shafonne's blog post interview: https://www.jenerationacademy.com/blog/shafonne-myers-pr-pro-spotlight * * * Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ Download our free resources: https://www.jenerationacademy.com/our-resources Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight Access our online hub for PR pros: https://www.profitableprpros.com

    When is White Labeling Your Services a Good Idea (and How to Do it)?

    Play Episode Listen Later May 9, 2023 34:44


    Is White Labeling Your Services the Right Move for Your Agency?

    6 Business Mistakes Every PR Pro Should Strive To Avoid

    Play Episode Listen Later May 2, 2023 38:17


    You've Got Your Agency To-Do List, But What About Your NOT-To-Do List?

    4 Essential Public Relations Skills You Need For Continuous Career Growth

    Play Episode Listen Later Apr 25, 2023 25:02


    Are You Struggling to Hit the Growth Goals You've Set for Your PR Agency?

    How to Build the Most Effective Media Contact List for Your PR Agency

    Play Episode Listen Later Apr 18, 2023 22:42


    Is Your Media Contact List Helping or Hurting Your Pitches?

    6 Best PR Tools to Help You Get Better Results for Your Clients

    Play Episode Listen Later Apr 11, 2023 28:49


    Are You Using the Right PR Tools to Elevate Your Agency?

    How to Use AI in PR for Your Clients (Is It Even Ethical?)

    Play Episode Listen Later Apr 4, 2023 31:22


    Are You Ready for Artificial Intelligence to Make Its Mark on PR?

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