Podcast appearances and mentions of kevin coupe

This week on The Retail Perch, Shekar and Gary are excited to welcome an intelligent and humorous guest, Kevin Coupe, the founder of Morning News Beat—a news platform that provides the latest updates and insights in the retail industry. As Kevin shares his journey from starting out as a news reporter, the trio dives into discussions on retailers' reactions to AI, the shifting dynamics of advertising, Amazon, and much more.

Chroniqueurs et chroniqueuses: Bruno, Kevin, Mike, Natasha, Nadia Animateur.rice : Gilles Régie : Mathilde, Marie, Colin Ce mois-ci, les chroniqueurs et chroniqueuses ont choisit de nous parler entre autre, de leur conceptions des vacances et de football féminin ! (0:30) Coup de coeur de Bruno : Le festival de la Coucool  (2:20) Coup de coeur de Mike : Merci le SIAO !  (3:35) Coup de gueule de Nadia : Pas de festival d'Avignon cette annnée (4:00) Coup de gueule de Natacha : Marre des pigeons ! (4:37) Forum : Débat sur les vacances - Faut-il partir pour être en vacances ?  (9:45) Instinct Culturel de Kevin : Coupe d'Europe Féminine de football  (14:42) Street Box : La Blague de Mike  (15:19) Street Box : Devinette de Gilles (16:20) Street Box : Poème de Nadia  Bonne écoute !

Kevin Coupe is a business author, Creator of morningnewsbeat.com, and Prime Storyteller. He is also the keynote speaker at the NAED Adventure Conference April 12-14. Visit www.naed.org/adventure.

The CPG Guys, Sri & PVSB, are joined in this episode by Kevin Coupe, renowned author and also editor of Morning News Beat, Kevin Coupe.Follow Kevin Coupe on LinkedIn at: https://www.linkedin.com/in/kevin-coupe-6872196/Follow Morning News Beat online at: http://morningnewsbeat.comPurchase Kevin's book "The Big Picture" on AmazonKevin answers these questions:1) Many people are focused on what appears to be an end in sight for the pandemic. Should retailers and brands be focused on the immediate future of their YoY performance vs the turbulent 2020 or is 2022 the place to focus and why?2) Kroger recently held an investor day event. From our perspective, the overt message was very clear: they intend to dominate the growing retail media market. What are your thoughts on retail media in general?3) I know we're a little off topic from CPG retail, but I would love your thoughts on how this renewal applies to the industry we are following?4) A few questions for you: 1) do you see Instacart as the predominant challenge to Amazon in the near future and 2) for regional/local grocery retailers, is this marketplace their ecommerce strategy for the foreseeable future or are any of them other than the big 5-10 grocery retailers willing to invest in building their own digital CX on the path to purchase?5) as brands get more engaged in supporting retailer eCommerce activities, they face all sorts of new fees in their business dealings. Are these just the online version of chargebacks and something the brands just need to accept as fact? 6) Amazon appeared to skip a beat during the pandemic and really didn't leverage the rapid adoption of eCommerce to significantly grow its Fresh delivery business the way that Instacart and Walmart did their businesses. What are your thoughts on this and what is the future for Whole Foods in the Amazon picture?Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguysCPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/cpgguysTwitter: http://twitter.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this po

There is another pandemic affecting many retailers – a competitive pandemic that for years left many complacent or paralyzed, unable or unwilling to innovate to the degree necessary to survive. But then, when the coronavirus pandemic arrived, the acceleration of certain kinds of consumer behavior forced retailers to innovate on the run…though they didn't necessary think of it as innovating; they just thought of it as the bare necessity for subsistence. Today, in the second part of a two-part conversation, Gary Hawkins – who with his son Sterling Hawkins founded and runs The Center for Advancing Retail & Technology (CART) – talks with Sterling and co-host Kevin Coupe about how to implement the building blocks necessary to achieve Retail 4.0 relevance – connected to consumers, contextual to their behavior, and reflecting imbedded cultural values of organizations and their leadership. The inevitable reality is that retailing is being dramatically remade. What remains to be seen is how many businesses will adapt and thrive. 

It was a decade ago that Gary Hawkins, who with his son (and podcast co-host) Sterling Hawkins founded and runs the Center for Advancing Retail & Technology (CART), released a paper about Retail 3.0, describing how the industry had evolved to the point where marketing personalization, contextual relevancy and customer data-fueled brand-retailer collaboration had become critical to survival. Now, with a new paper, Retail 4.0, Hawkins argues that the digital transformation of retail will be breathtaking in its scale, scope, and speed. This digitalization of retail – the industry transmuting into a new, higher-order, ecosystem – will be accompanied by a radically different economic model, disrupting the entire industry.   In this, the first of a two-part conversation, Gary, Sterling, and Kevin Coupe talk about the cultural transformations that must take place within businesses if they are to have any chance of transforming their companies, setting the stage for the next step, which is implementation.

What separates the winners and losers in the current pandemic-centric retail environment? Why are some retailers able to establish themselves as sustainably essential, while others are just momentarily relevant because people had to buy toilet paper somewhere? On today's podcast, Sterling Hawkins and Kevin Coupe re-engage with Steve Dennis, president and founder of Sageberry Consulting and the author of  Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption, to continue their conversation about predictions and prescriptions for a post-pandemic future.

This week, in the first of a two-parter, Sterling Hawkins and Kevin Coupe engage in a conversation with Steve Dennis, the author of “Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption”.  Published just as the pandemic hit, “Remarkable Retail” focuses on trends and behaviors – both in business and among consumers – that were accelerated by the coronavirus. The discussion focuses on the “eight essentials” of a remarkable retail experience – factors that cut across format and concept, building relevance and helping retailers avoid a descent into becoming "museums of disappointment".

Sterling Hawkins and Kevin Coupe take a look back at last week's Congressional testimony by for technology CEOs – Amazon's Jeff Bezos, Facebook's Mark Zuckerberg, Apple's Tim Cook, and Google's Sundar Pichai – at a hearing that shed more heat than light. They use comments by the four executives to launch a broader discussion about competition, differential advantages, and the importance for retailers to "find their inner barbecue." (Trust us. The metaphor works.)

Almost six months of pandemic-induced sheltering-at-home has led to a spike in alcohol sales…and Sterling Hawkins and Kevin Coupe belly up to the bar to look at the marketing and merchandising innovations that companies are embracing, as well as technology inventions that are allowing businesses to bring the bar experience home. It is all part of the changing landscape that is defining the world of Retail Tomorrow.

This week AWG President and CEO David Smith sits down with Kevin Coupe for a wide ranging conversation about the grocery landscape. 

On this week’s podcast, Gary Hawkins – the CEO of CART, the Center for Advancing Retail & Technology – joins Sterling Hawkins and Kevin Coupe to do a COVID-19 technology checkup, diagnosing the problems retailers are facing and prescribing solutions for businesses looking to thrive in the current and challenging environment.

This week's special guest is Craig Dubitsky, founder of Hello Products and now the Chief Innovation Strategist at Colgate Palmolive. Craig talks to co-hosts Sterling Hawkins and Kevin Coupe about his life as an entrepreneur, how that and his inclination to "question just about everything" translates to his work for one of the world's biggest CPG companies, how he works to be accessible to customers, and how math sometimes can be measured in smiles.

The other day, co-host Sterling Hawkins did something he hadn’t done for several months: he took an airplane trip. On this week’s podcast, he talks to Kevin Coupe about the experience – from his front door to the airport, the boarding area to the flight, and to his arrival in Denver,  then back again – and identifies the little moments and big adjustments that characterized the trip and how businesses have adapted to a new reality. The bottom line: the airlines that are working overtime to build up good will among customers have to be careful not to squander it, just as retailers need to think about how they will remain “essential” in a post-pandemic environment.

There was good news and bad news last week. May retail sales were up 17.7 percent, which was a lot better than the 14.7 percent drop in April and 8.3 percent decline in March – and not completely unexpected since economies around the country were beginning to open up. At the same time, one respected model suggested that COVID-19 deaths in the US could climb past 200,000 by October. That's higher than what was projected just a few weeks ago, and seems to be related to a number of  states that are seeing upward trends in newly reported cases. If Yogi Berra was right when he said, “It ain’t over ’til its over”, then it seems pretty clear that the pandemic ain’t over. That’s the starting point for Sterling Hawkins and Kevin Coupe to explore what retailers need to do to prepare for an extended period in which consumer behavior is radically changed, in which business strategies and tactics have to be adjusted for the new normal, and the extent to which the altered states of consumer and retailer reality will be sustained into the future.

Reviewing essential innovative perspectives taken from the movies League of their Own, Young Frankenstein and Working Girl. All coming from the book The Big Picture by Kevin Coupe and Michael Sansolo. Enjoy! --- Send in a voice message: https://anchor.fm/mdrnac/message

Extracting thee vital business lesson from the movies: Pirates of The Caribbean, Quantum of Solace and the Wind and the Lion. All from the insightful book The Big Pictures by Kevin Coupe and Michael Sansolo. --- Send in a voice message: https://anchor.fm/mdrnac/message

We’re back with another podcast from the NRF 2020 conference. This episode, we’re joined by special guests Tom Furphy from Replenium and Consumer Equity Partners and Kevin Coupe, The Content Guy at morningnewsbeat.com! We focus on the importance of retailers taking a customer-centric approach to grocery eCommerce to compete with - and survive against- retail giants like Amazon. When the conversation turns to the threat of a recession, Kevin suggests, “Maybe the key is retailers that are going to survive are going to be the ones who are not thinking transactionally. They’re thinking about relationships, thinking about margin.” Tom agrees, adding that the customer-centric approach was a major strategy at both Wegman’s and Amazon, where he worked in the past. “When you really do focus on the customer…you can rationalize the experience then from there and it’s so logical…Do you really want to force the customer to walk up and down a bunch of aisles, or if you’re shopping online to go through their past purchases or search and browse everywhere, and spend all that time, for these things that they know they’re going to get?…Don’t ask the customer to spend that time. Take that 15-20 minutes that they save, and show them some new products for discovery.” Kevin, Tom, Sylvain and Mark go on to discuss how technology can empower them to really connect with shoppers through replenishment and personalization. Tom explains, “A lot of the technology solutions today, they’re less expensive than the old enterprise world…the technology delivers a better customer experience and it delivers a ton of monetization throughout it as well. And it’s not monetization such that it detracts from the customer experience, it can actually improve the customer experience.” Listen to the full podcast now to hear more insights about the industry and how retailers can benefit from a customer-centric approach to grocery eCommerce.

Past episodes have focused on how technology can have an impact on business models and people's lives. In this edition, however, we drill down to talk about how technology affected one life … and, in fact, makes living that best life possible. We welcome Heidi Dohse, senior program manager in Google's Cloud – Health and Life Sciences division. Dohse's personal and professional story makes for a compelling narrative that is at once provocative and inspiring. Hosted by Kevin Coupe, MorningNewsBeat’s “Content Guy".

Emerging technologies in the health and wellness segment are empowering consumers who more and more are invested in selfcare. Recorded at the GMDC Selfcare Summit in Indianapolis, we talk about the technologies and trends, provide insights into how consumers will interact with these innovations, and offer guidance to companies looking to invest in this burgeoning segment. Our guests for this podcast are members of the regular Retail Tomorrow podcast family: Tom Furphy, CEO and Managing Director of Consumer Equity Partners Nancy Giordano, a strategic futurist who specializes in the post-digital world Sterling Hawkins, co-founder of the Center for Advancing Retail & Technology Hosted by Kevin Coupe, MorningNewsBeat’s “Content Guy”

There is a wellness revolution taking place – driven by enlightened consumer-thinking about selfcare, and startup companies are innovating in that space. In front of a live audience at the recent inaugural Selfcare Summit with GMDC, two such startup companies share how their strategies and tactics are helping retailers perform more effectively and efficiently in selfcare. Our guests: Monte Ahlemeyer, chief revenue officer at Accelerate Dan Bourgault, VP Sales & Business Development at Replenium Hosted by Kevin Coupe, MorningNewsBeat’s “Content Guy”

We dropped in at Groceryshop in Las Vegas for an in-depth discussion of not only the strategies and tactics preoccupying many of the attendees, but the motivations behind the decisions they are making with regard to brand identity and technology – all of which may determine their ability to survive. We sifted through the presentations and exhibits looking for nuggets of wisdom that have the potential to animate and differentiate a retailer. Lisa Sedlar, CEO at Green Zebra Grocery Scott Moses, Managing Director at PJ Solomon Bob Perry, Director of Business Development at NBC Universal Tom Furphy, CEO/Managing Director at Consumer Equity Partners Hosted by Kevin Coupe, Content Guy at MorningNewsBeat

This episode features a wide-ranging conversation with Sylvain and Kevin Coupe, The Content Guy over at MorningNewsBeat.com.  Sylvain opens the conversation by asking Kevin why retailers don't always think of themselves as a brand and don't use their own data to the greatest possible degree and using Walmart's evolution as an example. To a great extent, Amazon has woken everybody up to the value of customer data in growing customer affinity through suggestive selling. The conversation turns to a timely topic, which is the risks that come with using gig workers as an extension of the retailer's business and brand, including what will happen to the gig economy should the U.S. slide into recession. Lastly, the two touch on the nature of ecommerce giants Walmart and Amazon and their critical failing in not having enough people there who are merchants.

This episode features a wide-ranging conversation with Sylvain and Kevin Coupe, The Content Guy over at MorningNewsBeat.com.  Sylvain opens the conversation by asking Kevin why retailers don't always think of themselves as a brand and don't use their own data to the greatest possible degree and using Walmart's evolution as an example. To a great extent, Amazon has woken everybody up to the value of customer data in growing customer affinity through suggestive selling. The conversation turns to a timely topic, which is the risks that come with using gig workers as an extension of the retailer's business and brand, including what will happen to the gig economy should the U.S. slide into recession. Lastly, the two touch on the nature of ecommerce giants Walmart and Amazon and their critical failing in not having enough people there who are merchants.

This episode, recorded in front of a live audience at the recent City Immersion in Boston, goes inside the evolving world of LL Bean, the iconic catalog business that has engineered a dramatic and highly successful shift into omni-channel retailing through transformational leadership and a willingness to disrupt from within. Our special guest, Stephen Smith, the first outsider to run the company, offers a unique perspective on how the legacy retailer transformed to a new model that is 21st-century marketing-savvy. Hosted by Kevin Coupe of MorningNewsBeat.

The second of two podcasts recorded on the exhibit floor at the United Fresh Produce Association show in Chicago, we look at how companies go outside their traditional lanes to explore new consumer connections and marketing advantages as they seek fresh (in every sense of that word) levels of relevance and resonance to the shopper. Our two guests are retail executives from different geographic areas but who, as the retail world goes through a series of revolutions, seem to have more in common every day: Greg Corrigan, senior director of produce and floral at Raley’s and chairman of United Fresh Tony Stallone, the “produce guru” at Ahold Delhaize-owned Peapod Hosted by Kevin Coupe of MorningNewsBeat This edition of the Retail Tomorrow podcast is sponsored by Hillphoenix, shaping the future of retail through technology and design innovation.

In this new episode, recorded at GMDC’s annual General Merchandise Conference in Denver, we focus on the ways startups are working to disintermediate traditional retailers, how retailers can turn these innovations to their own advantage, why cultural resistance within companies can be the ultimate enemy of progress, and even brainstorm about a business model that could’ve made Toys R Us relevant again. Panelists:  Patrick Fore, CEO and co-founder of Fleat   Sterling Hawkins, co-founder of the Center for Advancing Retail & Technology (CART)   Hosted by Kevin Coupe, MorningNewsBeat’s “Content Guy”  

In this new episode of the Retail Tomorrow podcast, recorded on the exhibit floor at the annual United Fresh Produce Association show in Chicago, we focus on the the opportunities and challenges that the selfcare movement creates for companies looking to take advantage of it, how retailers can go beyond their four walls and develop an “outpost marketing” strategy, and the degree to which information can be the most compelling marketing tool. Our guests: Michael Stebner, director of culinary for Sweetgreen, the salad-centric fast casual restaurant chain Peter Steinbrick, director of national sales at Melissa’s, an importer and distributor of exotic and specialty fruits and vegetables The host: Kevin Coupe, MorningNewsBeat’s “Content Guy” This edition of the Retail Tomorrow podcast is sponsored by Hillphoenix, shaping the future of retail through technology and design innovation.

Hooray for Hollywood! This podcast comes to you from the Retail Tomorrow City Immersion in Los Angeles – which may have more storytellers per capita than any other place on earth. We shared visits to Google’s new campus in Playa Vista, in the converted hangar where Howard Hughes’ Spruce Goose once resided and some of the most interesting and experiential retail spaces in the city. Panel guests: Cody Rapp, CEO of Calmist, a fascinating and growth-focused retail concept  Lori Schwartz, founder of Tech Cat, which helps marketers shape their narratives in a fast-evolving environment Amanda Solosky, co-founder/CEO at Rival Theory, which is developing game-changing AI capabilities that will impact the relationship marketers have with shoppers Mariya Zorotovich, director of Responsive Retail Strategy and Incubation at Intel Corporation, which helps to make all this possible Hosted by Kevin Coupe, MorningNewsBeat’s “Content Guy”  

This week on the Tech Cat Show we look at all the emerging trends in Retail and how they reflect the changing consumer with Kevin Coupe, Author and host of “Retail Tomorrow,” a new podcast that features innovators from the worlds of retail, brands, technology, and academia, focusing on the new ecosystem driving the retail industry into the realities and possibilities of tomorrow. Kevin shares with us the latest trends in retail and how tech is driving new opportunities. Kevin will also give us some insights ion how you communicate to consumers and is author of “Retail Rules! 52 Ways To Achieve Retail Success," a guidebook for competing effectively and efficiently on Main Street. We're heading into the future of retail with Kevin Coupe, on the Tech Cat Show!

Episode five of the Retail Tomorrow podcast offers a deep dive into the promises and challenges inherent in the cannabis industry. While it is still not part of the mainstream retail world, the momentum is there for an inevitable explosion of product, marketing muscle, and profit – especially in the Selfcare segment. Taking us inside the business are two cannabis industry experts: Genevieve Gilbreath, Co-Founder, General Partner, Springdale Ventures Mary Olivar, Managing Director, Greenbelt Capital, Inc. Thanks to host, Kevin Coupe.

Prepare to be dazzled. This Retail Tomorrow podcast comes from the annual SXSW festival in Austin, Texas, and features a provocative look at the changing shape of retailing, a discussion of why retailers should target being “fluid” rather than “frictionless”, and how a new definition of experiential marketing can be a game-changer for retail. Hosted by Kevin Coupe. This episode's guests include: Amber Allen, founder/CEO/Chief Strategist at Double A Labs Becky Banasik, VP of merchant success at DOSH Marie Chevrier, founder/CEO of Sampler Nancy Giordano, the strategic futurist who created Play Big Inc.  

From the floor of the National Grocers Association (NGA) Show in San Diego, podcast host Kevin Coupe engages with a power-panel of retailers and experts in a discussion on the unique technology challenges and opportunities independent retailers are facing. Our guests for episode three include: Lauren Johnson, CEO/President, Newport Avenue Markets Lisa Mangino Swanson, Communications Director, Hugo's Family Marketplace Sterling Hawkins, Co-founder, Center for Advancing Retail & Technology (CART) Tom Furphy, CEO/Managing Director, Consumer Equity Partners Glen Terbeek, retired and previously Anderson Consulting’s Smart Store Retail Tomorrow is a GMDC initiative which hosts a series of “immersion” conferences where people can deep-dive into not only best-practices, but next-practices in retail. Past event locations include in Silicon Valley, Toronto, Seattle, and New York, with upcoming 2019 events scheduled for Los Angeles and Boston. Learn more at www.retailtomorrow.org

Don’t miss episode two of the Retail Tomorrow podcast where we talk about ‘buy online, pick up in store’. Some call it BOPIS; some call it click-and-collect. No matter what you call it, while this segment of e-commerce presents challenges, it's also an enormous opportunity for retailers who want their brick-and-mortar stores to remain relevant and satisfy an established consumer need. Recorded at Google's New York City office during the recent National Retail Federation show with host Kevin Coupe, we convene a panel of expert to open our eyes to the possibilities: Lee Peterson, EVP of Thought Leadership at WD Partners Ben Conwell, Senior Managing Director & National Practice Leader of the E-commerce Fulfillment Group at Cushman Wakefield Jeff Baskin, VP of Operations at Radius Networks Dror Cohen, Chief Of Staff of Waze Ads at Waze Chris Lydle, Retail innovation Lead for Google   Retail Tomorrow is a GMDC initiative which hosts a series of “immersion” conferences where people can deep-dive into not only best-practices, but next-practices in retail. Past event locations include in Silicon Valley, Toronto, Seattle, and New York, with upcoming 2019 events scheduled for Los Angeles and Boston. Learn more at www.retailtomorrow.com

Join us as we launch the new Retail Tomorrow podcast series dedicated to facilitating and catching behind the scenes conversations on retail innovation. Enjoy our debut episode hosted by Kevin Coupe at the Consumer Electronics Show, where we discuss trends and the larger issue of how retail can develop a culture that embraces disruption. Our guests on this episode include: Morri Chowaiki, Head of Sales and Retail for Daymond John at The Shark Group. Seraj Bharwani, Chief Strategy Officer at AcuityAds. Tom Furphy, CEO and Managing Partner at Consumer Equity Partners. Benjamin Winters, Vice President, Marketing Services & Automation at Ideoclick.   Retail Tomorrow is a GMDC initiative which hosts a series of “immersion” conferences where people can deep-dive into not only best-practices, but next-practices in retail. Past event locations include in Silicon Valley, Toronto, Seattle, and New York, with upcoming 2019 events scheduled for Los Angeles and Boston. Learn more at www.retailtomorrow.com

This episode's FREE downloadable guide Consumers want and appreciate brands and retailers who make shopping easy, convenient and save them time. Learn strategies to help retailers drive sales with your brand.   CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Effective Merchandising Strategies Knowledge is powerful especially when it provides a window into brand and retailer successes in other markets. Leveraging these actionable insights creates a competitive advantage to keep you up on trends and stay ahead of the curve. I want to thank you for joining me today. Today we focus on the relevance of brands and retailers. What do I mean by that? If a brand or a retailer isn't relevant, continually relevant to their shopper, then they have no reason for being. Today's story, we talk a lot about the strategies that brands and retailers need to use and should use to remain relevant with their shoppers. Today I'm thrilled to introduce you to Kevin Coupe. Kevin is the author of Morning News Beat, a daily publication that I've been reading now for years. He also has a couple of books, podcasts, and a lot of other great resources. I highly recommend everyone check him out, and I'll be sure to put a link to Morning News Beat in the podcast show notes and on this podcast web page. The real benefit of having someone like Kevin on the podcast is that he's able to provide insights about what's going on in other markets, other categories, other channels, and other countries. It's this unique perspective that allows brands and retailers to grow and understand what's going on beyond the four corners of their building or their package. Kevin and I were having such a great conversation and were sharing so much great content that I didn't want to end the recording. Because of the length of this episode, I've split it into two different episodes. The show notes for these episodes are going to be placed on episode 72's podcast web page. You're going to want to listen to both episodes to really get the full benefit from our conversation. Here is Kevin Coupe of Morning News Beat Download the show notes:  brandsecretsandstrategies.com/session72

This episode's FREE downloadable guide Consumers want and appreciate brands and retailers who make shopping easy, convenient and save them time. Learn strategies to help retailers drive sales with your brand.   CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Effective Merchandising Strategies Knowledge is powerful especially when it provides a window into brand and retailer successes in other markets. Leveraging these actionable insights creates a competitive advantage to keep you up on trends and stay ahead of the curve. I want to thank you for joining me today. Today we focus on the relevance of brands and retailers. What do I mean by that? If a brand or a retailer isn't relevant, continually relevant to their shopper, then they have no reason for being. Today's story, we talk a lot about the strategies that brands and retailers need to use and should use to remain relevant with their shoppers. Today I'm thrilled to introduce you to Kevin Coupe. Kevin is the author of Morning News Beat, a daily publication that I've been reading now for years. He also has a couple of books, podcasts, and a lot of other great resources. I highly recommend everyone check him out, and I'll be sure to put a link to Morning News Beat in the podcast show notes and on this podcast web page. The real benefit of having someone like Kevin on the podcast is that he's able to provide insights about what's going on in other markets, other categories, other channels, and other countries. It's this unique perspective that allows brands and retailers to grow and understand what's going on beyond the four corners of their building or their package. Kevin and I were having such a great conversation and were sharing so much great content that I didn't want to end the recording. Because of the length of this episode, I've split it into two different episodes. The show notes for these episodes are going to be placed on episode 72's podcast web page. You're going to want to listen to both episodes to really get the full benefit from our conversation. Here is Kevin Coupe of Morning News Beat Download the show notes:  brandsecretsandstrategies.com/session71