Podcast appearances and mentions of lamar advertising

Hey friends! Want to hear something funny? I used to HATE billboards, but then I met Staci Schofield from Lamar Advertising, and she totally changed my mind about those giant signs we see while driving.In this super fun chat, Staci shares some really cool secrets about billboards that might surprise you. Like how they're basically giant pop-ups from before the internet was even invented, and they're actually way cheaper to use than most people think!But the best part about Staci isn't just her billboard knowledge - she's also East Dallas's biggest fan. When she's not helping businesses get noticed with billboards, she's running around the neighborhood making friends and helping local shops grow. Just don't blame us if you start paying more attention to billboards after watching this - your neck might get a workout from all that looking up!---Want to explore billboard advertising for your business? Reach out to Staci directly at sschofield@lamar.com

In this episode with The Chamber Chicks, the hosts sit down with Staci Schofield of Lamar Advertising of Dallas to discuss the power of billboard advertising and how it can transform businesses. From digital to static billboards, Staci explains how Lamar's innovative approach allows businesses to not only advertise but watch their ads work in real-time.Staci shares her expertise in guiding clients through the entire process, from choosing the perfect billboard location to crafting an eye-catching design that drives results. Whether you're a small business looking to make a big impact or a well-established company wanting to expand your reach, Staci's personalized approach ensures your brand will look larger than life. Tune in to learn how billboard advertising can elevate your business and help you stand out in a competitive market.Call Staci! Call 817-640-7555 or Email sschofield@lamar.comConnect with us! Instagram - Facebook www.visiteastdallas.comPartner with us! connect@visiteastdallas.com

In Episode 2 of this season's Digital and Dirt podcast, Buster Kantrow, Lamar's Executive Vice President of Business Development, joins Ian to discuss Lamar's ongoing investments in digital billboards and the evolution of the Digital Out of Home industry. Buster also shares his passion for sports and details the fascinating career journey that took him from journalism to politics and, ultimately, to Lamar. 

In the Season 7 premiere of the Digital and Dirt Podcast, Ian Dallimore sits down with Tom Traylor, EVP Regional Manager at Lamar Advertising, to explore his remarkable 33+ year journey at Lamar, from his career beginnings and leadership style to overcoming challenges and securing critical leases.Podcast Breakdown 00:00-08:00 – Tom Traylor's Role and Journey at Lamar08:01-19:00 – General Manager Insights & Managing Leases19:01-28:43 – Industry Challenges & Advice for Young Professionals28:44-38:00 – Leadership Style & GM Standards38:01-43:00 – Balancing Innovation and Tradition 

Ian Dallimore is Lamar Advertising's Vice-President, Digital Growth & General Manager of Programmatic, but his path to OOH advertising didn't start with a typical agency job. A New Orleans native, Ian's original plan was to be a pediatrician. He studied medicine at Louisiana College while on a basketball scholarship. An injury nixed this, and he transferred to Louisiana State where he graduated with a degree in marketing. He moved into minor league baseball, taking marketing roles with AAA affiliates of the Atlanta Braves and the Houston Astros. Ian pivoted into OOH advertising with Lamar, rising from strategist to where he is today. Ian Dallimore stops by to chat about growing up in New Orleans, running marketing for minor league baseball teams, why Michael Jordan is the GOAT, and working for Lamar Advertising. And be sure to check Ian's podcast, the Digital Dirt Podcast—featuring conversations with inspiring and influential thought leaders from the advertising world. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/

Lamar Advertising's Q4 2023 earnings call, unedited

In Episode 13 of this season's Digital and Dirt Podcast, Ian welcomes Charlie Lamar, Former General Counsel and Board Member for Lamar Advertising.

To kick off Season 5 of the Digital and Dirt podcast, Ian sat down with Kevin Reilly Jr., Executive Chairman of Lamar Advertising, for a conversation focused on Lamar's innovative spirit and to share compelling stories from the company's rich generational history. To learn more about this episode check out Lamar's blog linked here!

The Rancho Cucamonga Service Station in California opened for business in 1915, eleven years before the birth of Route 66.  The station itself was established prior to the westward migration of travelers and automobiles, but did play an important role in supporting the citrus growers in the region with much needed fuel to support heaters throughout the orchids. Join Route 66 Podcast host Anthony Arno, as he talks with Anthony Gonzales, President of the Inland Empire California (IECA) and how the local community worked together to restore the only period service station along Route 66 in California. Highlights from. the show include: Origin of Rancho Cucamonga name Early history of Service Station before Route 66 and automobiles Architect John Klusman and other popular buildings in the area Building design The popularity of Ridgefield Oil Company to later become part of ARCO Origin of Ridgefield sign atop of service station From peak years to eventual demise How a billboard company (Lamar Advertising) agrees to support a Route 66 interest with just one condition IECA established to preserve the station How Anthony Gonzales became interested Unexpected surprises upon turning the key to an abandoned gas station Service station artifacts and future plans Impressive awards as a result of the restoration progress Annual Car Show Other area attractions along Route 66  

After a dip in ad spend in 2020 due to COVID-19 lockdowns, digital out-of-home is back in a big way, with programmatic DOOH (pDOOH) projected to be a billion dollar category by the end of next year.   In this episode, Ian Dallimore, VP of Digital Growth and GM of Programmatic at Lamar Advertising, joins host Noor Naseer to discuss what digital and programmatic buyers should know about this channel, from misconceptions to big opportunities.

Thank you for listening to the third season of  "Digital & Dirt" – Lamar's podcast focusing on Out of Home and innovation. As season 3 comes to a close, host Ian Dallimore recaps the amazing guests and some popular topics. See you next season!Learn more about Lamar Advertising at lamar.com

In the opening episode of Digital and Dirt's season 2, host Ian Dallimore welcomes Sean Reilly, President & CEO of Lamar Advertising, to discuss his achievement-packed career and the success of Lamar from past to present. To learn more about this episode and see behind-the-scenes photos check out Lamar's blog linked here- programmatic.lamar.comCareer Timeline: 0.55-8:06What makes Lamar Special: 8:07-20:05The Importance of Family: 20:09-24:12Persevering during COVID-19: 24:28-29:30The Golden Age of Advertising: 29:30-33:10What's Next?: 33:35-37:52

““It's so easy to compare someone's act 3 or act 5 to your act 1 or 2.” - Max ZoghbiIn the summer of 2011, Max Zoghbi, Rob Treppendahl, and Bowman hitchens kayaked the entire Mississippi River to raise money for two charities. Now, over 10 years later, best friends Max and Rob sit down to discuss the hard but important lessons they learned on this trip and reflect on how the trip has changed their lives. In this episode they discuss how discomfort leads to personal growth, rites of passage, the dangers of comparison, and the downsides of a life steeped in social media. It is an incredibly vulnerable conversation between two friends, now well into adulthood who discuss some of life's biggest questions and issues.Max is now a filmmaker, making high quality commercial videos for clients like Lamar Advertising, OtterBox, and Samsung. He is a talented storyteller whose creativity is as sharp as his skills behind the camera.   Website: www.loupetheory.comFollow Max on social media:www.instagram.com/belikethefox

Thank you for listening to the integral season of  "Digital & Dirt" – Lamar's podcast focusing on Out of Home and innovation. As season 1 comes to a close, host Ian Dallimore recaps the amazing guests and some popular topics. See you next season! Learn more about Lamar Advertising at lamar.com

In this episode of Digital & Dirt, host Ian Dallimore speaks with Bobby Switzer, Former VP of Operations for Lamar Advertising and the “Godfather of Digital Billboards”. They begin by discussing how the inaugural idea of Digital billboards came to be and then go on to discuss the struggles and concerns of dealing with the new and changing technology of large digital screens. Ian and Bobby review Lamar's internal network operating center and internal maintenance teams who play a key role in Lamar's Digital Out of Home capabilities. And finally, they talk about the future of Digital out of Home and the future of Lamar's inventory. The Idea of DOOH: 2:33 - 10:57Evolving and Challenges: 11:47 - 23:43The NOC: 24:10 - 26:27Competition: 27:41 - 30:21The Future of the Industry: 30:46 - 36:42

Welcome to "Digital & Dirt" – Lamar's new podcast focusing on Out of Home and innovation. In this short introductory episode, host Ian Dallimore briefly covers what the podcast is about and introduces a few guests from future episodes. Learn more about Lamar Advertising at lamar.com

Michael Provenzano founded Vistar Media to bring programmatic buying to digital out of home advertising. With demand for digital signage returning after a horrendous 2020, he gives an update on the company – including its recent $30 million investment from out of home giant Lamar Advertising.

Today's podcast guest is Jay Johnson, CFO of Lamar Advertising.     Here's what Jay said about out of home's resilience, managing through covid, sustainable leverage, cyber risk and the acquisitions market. What was your biggest surprise about out of home coming into the industry? The resilience of the out of home industry and billboards in particular.  You look at this past year it is simply shocking as you look at the rebound that has occurred in out of home…really a testament to the product that we provide…Having spent the last decade at lodging REITs you can imagine how that side is going right now…you just don't see the same resiliency in other REIT asset classes as you've seen in out of home… Jay Johnson, CFO, Lamar Advertising Responding to Covid.  ...Lamar already had an existing playbook.  We had gone through the global financial crisis and we had a lot of operating leverage to pull and so we began to draw on that experience during 08-09…It was all hands on deck.  Everyone chipped in.  We made some difficult decisions.  One of the things that I'm proud of is that none of the named executives took a cash bonus last year.  And I look at some of my counterparts in the lodging industry and I'm somewhat shocked at some of the retention bonuses and things that were paid so I think, you know, it really was a testament to the steady hand of the Reilly family as well.  We're in it for the long haul. Sustainable leverage for an out of home company. When you think about out of home we are closely tied to GDP and how the economy operates.  And that leads to a little more of potentially volatility in our earnings.  And so it would be very prudent to run lower leverage.  From our perspective our target is between 3.5 to 4 times.  We kicked above that for a moment in time during the pandemic.  We finished Q1 right at 4 times.  And really with a full year of covid 19 EBIDTA in our LTM calculation now that should begin to trend down for the balance of the year and we should finish the year handily below 4.  So I think, I think, you know that we feel that operating below 4 times is optimal.  It allows us to go through the cycle to do a number of things (1) to not have to issue equity which we did not have to do during the covid 19 pandemic, (2) to sustain out dividend which we were able to do, right, we did cut it but we sustained our dividend, and then (3) hopefully play a little offense when those times of disruption come about so we're fans of lower leverage. Jay, what risks are you thinking about right now? Obviously financial risk, right.  For me it's about protecting the balance sheet.  And I think we've done that....But aside from financial risk, we're thinking about cyber.  Right.  That should be at the top of every management team and board's mind with the things that are going on.  We've all seen what's happened with Colonial Pipeline in the last week.  So we're starting to think about, think very seriously about cyber and what that means and really what that means for our digital network.  If there's one that keeps me up at night...its cyber but we are doing our best and we're mobilizing to take it head on. On the acquisitions market and the lack of distressed sellers ...The pipeline is accelerating.  Q1 was light.  In the last several weeks we are starting to see more opportunities.  But you hit something that's really critical here.  You look at our margins and you look at where Lamar operates.  At the onset of covid 19 everyone thought that there would be distress amongst the middle market independent out of home operators.  And quite frankly, they have done OK.  They've done just as well as we have.  You think about, if they are in our markets.  And so you're right, there is no distress, there is no gun to anyone's head.  And so I think a lot of potential sellers are taking the view I'll wait until I get back to 2019 levels before I test the waters around potentially disposing of a...

Today's podcast guest is Jay Johnson, CFO of Lamar Advertising.     Here's what Jay said about out of home's resilience, managing through covid, sustainable leverage, cyber risk and the acquisitions market. What was your biggest surprise about out of home coming into the industry? The resilience of the out of home industry and billboards in particular.  You look at this past year it is simply shocking as you look at the rebound that has occurred in out of home…really a testament to the product that we provide…Having spent the last decade at lodging REITs you can imagine how that side is going right now…you just don't see the same resiliency in other REIT asset classes as you've seen in out of home… Jay Johnson, CFO, Lamar Advertising Responding to Covid.  ...Lamar already had an existing playbook.  We had gone through the global financial crisis and we had a lot of operating leverage to pull and so we began to draw on that experience during 08-09…It was all hands on deck.  Everyone chipped in.  We made some difficult decisions.  One of the things that I'm proud of is that none of the named executives took a cash bonus last year.  And I look at some of my counterparts in the lodging industry and I'm somewhat shocked at some of the retention bonuses and things that were paid so I think, you know, it really was a testament to the steady hand of the Reilly family as well.  We're in it for the long haul. Sustainable leverage for an out of home company. When you think about out of home we are closely tied to GDP and how the economy operates.  And that leads to a little more of potentially volatility in our earnings.  And so it would be very prudent to run lower leverage.  From our perspective our target is between 3.5 to 4 times.  We kicked above that for a moment in time during the pandemic.  We finished Q1 right at 4 times.  And really with a full year of covid 19 EBIDTA in our LTM calculation now that should begin to trend down for the balance of the year and we should finish the year handily below 4.  So I think, I think, you know that we feel that operating below 4 times is optimal.  It allows us to go through the cycle to do a number of things (1) to not have to issue equity which we did not have to do during the covid 19 pandemic, (2) to sustain out dividend which we were able to do, right, we did cut it but we sustained our dividend, and then (3) hopefully play a little offense when those times of disruption come about so we're fans of lower leverage. Jay, what risks are you thinking about right now? Obviously financial risk, right.  For me it's about protecting the balance sheet.  And I think we've done that....But aside from financial risk, we're thinking about cyber.  Right.  That should be at the top of every management team and board's mind with the things that are going on.  We've all seen what's happened with Colonial Pipeline in the last week.  So we're starting to think about, think very seriously about cyber and what that means and really what that means for our digital network.  If there's one that keeps me up at night...its cyber but we are doing our best and we're mobilizing to take it head on. On the acquisitions market and the lack of distressed sellers ...The pipeline is accelerating.  Q1 was light.  In the last several weeks we are starting to see more opportunities.  But you hit something that's really critical here.  You look at our margins and you look at where Lamar operates.  At the onset of covid 19 everyone thought that there would be distress amongst the middle market independent out of home operators.  And quite frankly, they have done OK.  They've done just as well as we have.  You think about, if they are in our markets.  And so you're right, there is no distress, there is no gun to anyone's head.  And so I think a lot of potential sellers are taking the view I'll wait until I get back to 2019 levels before I test the waters around potentially disposing of a...

Standing in line at a grocery store, I feel a tingling, a prickly feeling run up my spine. Initially, taking a breath to calm my reaction and then slowly turning to see what might have caused this sensation, I find myself staring into the eyes of a man staring back at me. My glaring at him with steady eyes and confidence, also portrayed in my posture, moves him to take a step away from me. He was following my nonverbal cues. I learned this technique in the T.A.K.E. DEFENSE class offered by The Ali Kemp Educational Foundation. Alexandra Elizabeth Kemp’s father, Roger Kemp, is my guest on episode 32, “Saving Lives is Ali Kemp’s Legacy”. Roger and Kathy Kemp’s own lives came crashing down on June 18, 2002, when their 19-year-old, first-born, vivacious, spirited, intelligent, beautiful and filled-with-life daughter, Ali was brutally murdered. A Blue Valley North High School graduate, Kansas State University sophomore and sorority sister in Pi Beta Phi, Ali was living a full and engaging life. She was a beloved older sister to two brothers, a friend to many, and sought after for leadership commitments and mission work abroad.For his efforts in creating The Ali Kemp Educational Foundation, T.A.K.E. DEFENSE and his work in the heartland region to help law enforcement flush out criminals, Roger received the Presidential Citizens Medal from President Obama in October 2011. While this event was a memorable occasion, Roger is quick to add he is equally as proud of the following accomplishments.To date, 69,000 girls and women, ages 12 to 90, have been trained in self-defense by martial arts expert and current holder of a 9th degree Black Belt, Jill Leiker, who also fills the role of Executive Director of the foundation named after Ali. Jill’s spouse, Bob Leiker joins her in curriculum creation for the T.A.K.E. DEFENSE course. Bob is an expert in self-defense and tactical training, holding his own 9th degree Black Belt. Roger shares with us the importance of tenacity and working with law enforcement as well as community to solve crimes. Hand in hand with the likes of legendary Alvin Brooks, Roger was instrumental in solving 11 homicides in the Kansas City metropolitan area during the same time he was searching for the monster who heinously stole Ali’s future. With the help of Lamar Advertising locally and nationally, truck drivers from the east coast to the west, Roger blanketed the United States with a composite sketch of the murder suspect. These efforts proved to be crucial in apprehending the suspect who was brought into custody, tried and convicted. You will find the book “Ali Was Here” a compelling read, while traversing the details of Roger and Kathy’s journey on behalf of their daughter.Now what? You can help save a life, too. Take an action by helping the efforts of The Ali Kemp Educational Foundation and their T.A.K.E. DEFENSE class with a financial donation…click here. Sharing his desire to save young girls and women from predators, Roger vows that by teaching them self-defense techniques, “not to fight but to get out of the situation and make it home”, his daughter’s compassion for life is a living legacy. Through his grief and healing journey, Roger’s powerful words ring clearly, “I get up every morning and fight the battle”. A battle he will fight until he meets Ali in Heaven.•Find Mindy on Social Media:Facebook: https://www.facebook.com/MindyCorporonLLCInstagram: https://www.instagram.com/mindycorporon/Twitter: https://twitter.com/MindyCorporonLinkedIn: https://www.linkedin.com/in/mindycorporon/•This channel is made possible because of listeners just like you. If you would like to support the channel with your tax-deductible contribution on an ongoing basis or through a one-time gift, head over to ExperienceOfTheSoul.com/support.Real Grief - Real Healing is copyright 2021, Mindy Corporon. All Rights Reserved. Our theme music is composed by Dave Kropf and used with permission.The Experience of the Soul Podcast Channel is a production of 818 Studios.

My Affirmation Project is local KC artist Nicole's art practice, healing process, and heart for the world. It manifests as anonymous public art pieces, experiences, and intimate take-a-ways. There have been over 600 affirmation billboards posted globally since June 2019 that have been viewed by over 60 million humans. 20,000 people received anonymous “Affirmation Postcards” in 2020, each individually addressed by hand.My Affirmation Project has partnered with global brands such as Hallmark, Rareform, Outfront Media, Lamar Advertising, and Ballyhoo Media to embed messages of compassion into their corporate advertising. The project has been featured on The Today Show, NPR, The Washington Post, Inside Edition, and Yahoo. Nicole was awarded a Bronze OBIE, a lifetime achievement award in advertising, in the summer of 2020 for her work with the billboards.Join us for a presentation followed by a conversation with Nicole Leth, Kansas City artist and writer, about how one billboard led to more than 600 billboards around the world and the importance of compassion.

My friend Shannon Morrall joined us on the podcast today. She was inspired by our podcast with Rachel on Embracing Who You Are and wanted to come talk about growing up insecure, finding God, and her journey to growing confident. Her story is inspiring and will encourage you in your walk with God. Shannon's the best! You're going to love her!Remember - it's okay to love yourself right where you are on the way to who you are becoming!Her book recommendation:24/6 by Dr. Matthew Sleeth (Amazon link: https://www.amazon.com/24-Prescription-Healthier-Happier-Life/dp/1414372280/ref=sr_1_4?dchild=1&keywords=24%2F6+book&qid=1608737678&sr=8-4 )In Him by Brother Hagin (Amazon link: https://www.amazon.com/Him-Kenneth-Hagin/dp/0892760524/ref=sr_1_1?dchild=1&keywords=in+him+hagin&qid=1608737822&sr=8-1 )Bio:Shannon is a follower of Christ, wife, dog momma to 2 furballs, creative mind, and problem solver! She has an education in graphic design and marketing and currently works at Lamar Advertising. She's a morning person, loves to cook, worship and connect with others!

Ian Dallimore is the VP of Digital Out of Home (dooh) and General Manager of Programmatic for Lamar Advertising Company.Starting out as a strategist for Lamar, Ian is an advertising enthusiast with an eye on the future and the influence to bring the future into the present in the billboard advertising world.He's the Chairman of the Innovations Committee at the #oaaa and can be found speaking at #advertising industry conferences around the country.You can connect with Ian at...https://www.linkedin.com/in/ian-dallimore-a9910122/And feel free to email him at...idallimore@lamar.comSpecial thanks to LED Truck Media for making this conversation possible!Make sure to check them out at...ledtruckmedia.com And over on Instagram at...@ledtruckmediaAs always, to get swagged up, visit oohswag.com and use promo code INSIDER for 10% off your first order! #oohadvertisingSpecial thanks to LED Truck Media! LED Truck Media specializes in hyperlocal, street-level campaigns. Support the show (http://oohswag.com)

Today's podcast guest is Ian Dallimore, sneakerhead, father of triplets and VP of Digital Growth at Lamar Advertising.  Ian is excited about the future of out of home. Here are the highlights. Ian Dallimore, Director of Digitial Media Growth, Lamar Advertising How have improved data tools helped Lamar communicate with clients during the covid crisis. Lamar has a large sales force.  We have over 1,000 sales reps across the US.  So obviously data has played a huge role…One of the tools we've been able to use was Geopath and it's daily mobility tool.  The ability to share this at the local level and up to our national clients – that was key for us…It helps us compare daily miles traveled in every CBSA across the us compared to the previous year…Over the last few weeks we've seen an increase across all 50 states compared to the previous week... Brands and advertisers, they believe in the data and they're not cancelling contracts and fleeing for other media…it's a testament that people believe in the medium… The automated sales platforms have been hit very hard by the covid-19 crisis. The benefits of programmatic are also it's weaknesses…Clients have the ability to pause campaigns with no contractual obligation…I don't look as this as a negative…I think the ability to pause and unpause campaigns are very hard to come by in the media world…We're beginning to see shifts in funds…as cities and states come into phase one…we're seeing increased activity....We've had some pretty significant campaigns that were playing right until Covid.  And it's not a cancel…Remax – we just had our campaign paused.  Let's wait until we're in phase two and then unpause… Lamar's programmatic partners. I don't expect us to change our focus with programmatic and out partners…We enjoy our partnerships with Vistar, Hivestack, Place Exchange and Broadsign. What is hyperlocal messaging and why is it important?. This is one of the many positives that we can take away from Covid 19.  Customers are more hyper-local than they ever have been.  They want to help their local restaurants.  They want to build back their neighborhoods first…In Baton Rouge where I live we have our restaurants that we hit up.  We have our small boutiques…I think we'll see more national brands focused on local markets with their creative efforts.  For example in south Louisiana you may see a Walmart or a Target ad now promoting…Ponchatoula strawberries or Anheuser-Busch promoting products that are only available in certain markets or certain pubs… What would you change about agency out of home buying? More transparency and access to the brands they represent.  And what I mean by that is more access to the briefs and more collaboration with the agency to go present side by side why out of home…I think that's so powerful…There are some agencies that do this today.  And they're amazing.  They're true partners.  I wish more did this.  We have to move away from the spreadsheet world of transactions…out of home is so much more than a location on a map and a rate… One of the other things that I'm excited about is a handful of…these out of home specialist agencies are…moving more towards automation in the RFP process.  They're building out dashboards…That frees up these agency planners and buyers from the day to day spreadsheet world to selling…now we can talk about the technology, now we can talk about the creativity of our medium… I honestly think that we've going to find ourselves higher up in the conversations at the holding companies especially coming out of this covid 19, because there's going to be pent up demand, people are going to want to be out and about….I'm excited about the near future and future for our of home.  It's almost like a great reset for us. Please enable JavaScript in your browser to complete this form.Never miss a Billboard Insider article. Join 3,240 subscribers who receive our daily stories for free by sending ...

Today's podcast guest is Ian Dallimore, sneakerhead, father of triplets and VP of Digital Growth at Lamar Advertising.  Ian is excited about the future of out of home. Here are the highlights. Ian Dallimore, Director of Digitial Media Growth, Lamar Advertising How have improved data tools helped Lamar communicate with clients during the covid crisis. Lamar has a large sales force.  We have over 1,000 sales reps across the US.  So obviously data has played a huge role…One of the tools we've been able to use was Geopath and it's daily mobility tool.  The ability to share this at the local level and up to our national clients – that was key for us…It helps us compare daily miles traveled in every CBSA across the us compared to the previous year…Over the last few weeks we've seen an increase across all 50 states compared to the previous week... Brands and advertisers, they believe in the data and they're not cancelling contracts and fleeing for other media…it's a testament that people believe in the medium… The automated sales platforms have been hit very hard by the covid-19 crisis. The benefits of programmatic are also it's weaknesses…Clients have the ability to pause campaigns with no contractual obligation…I don't look as this as a negative…I think the ability to pause and unpause campaigns are very hard to come by in the media world…We're beginning to see shifts in funds…as cities and states come into phase one…we're seeing increased activity....We've had some pretty significant campaigns that were playing right until Covid.  And it's not a cancel…Remax – we just had our campaign paused.  Let's wait until we're in phase two and then unpause… Lamar's programmatic partners. I don't expect us to change our focus with programmatic and out partners…We enjoy our partnerships with Vistar, Hivestack, Place Exchange and Broadsign. What is hyperlocal messaging and why is it important?. This is one of the many positives that we can take away from Covid 19.  Customers are more hyper-local than they ever have been.  They want to help their local restaurants.  They want to build back their neighborhoods first…In Baton Rouge where I live we have our restaurants that we hit up.  We have our small boutiques…I think we'll see more national brands focused on local markets with their creative efforts.  For example in south Louisiana you may see a Walmart or a Target ad now promoting…Ponchatoula strawberries or Anheuser-Busch promoting products that are only available in certain markets or certain pubs… What would you change about agency out of home buying? More transparency and access to the brands they represent.  And what I mean by that is more access to the briefs and more collaboration with the agency to go present side by side why out of home…I think that's so powerful…There are some agencies that do this today.  And they're amazing.  They're true partners.  I wish more did this.  We have to move away from the spreadsheet world of transactions…out of home is so much more than a location on a map and a rate… One of the other things that I'm excited about is a handful of…these out of home specialist agencies are…moving more towards automation in the RFP process.  They're building out dashboards…That frees up these agency planners and buyers from the day to day spreadsheet world to selling…now we can talk about the technology, now we can talk about the creativity of our medium… I honestly think that we've going to find ourselves higher up in the conversations at the holding companies especially coming out of this covid 19, because there's going to be pent up demand, people are going to want to be out and about….I'm excited about the near future and future for our of home.  It's almost like a great reset for us. Please enable JavaScript in your browser to complete this form.Never miss a Billboard Insider article. Join 3,116 subscribers who receive our daily stories for free by sending ...

cuppycup goes it alone in this episode to recall the time he prank called Lamar Advertising in the lead-up to a Texas A&M vs. Lamar University football game. The combination of not being able to hear what the Lamar employee was saying and cup's inherent awkwardness make this, well, awkward. Enjoy. Learn more about your ad choices. Visit megaphone.fm/adchoices

cuppycup goes it alone in this episode to recall the time he prank called Lamar Advertising in the lead-up to a Texas A&M vs. Lamar University football game. The combination of not being able to hear what the Lamar employee was saying and cup's inherent awkwardness make this, well, awkward. Enjoy. Learn more about your ad choices. Visit megaphone.fm/adchoices

cuppycup goes it alone in this episode to recall the time he prank called Lamar Advertising in the lead-up to a Texas A&M vs. Lamar University football game. The combination of not being able to hear what the Lamar employee was saying and cup's inherent awkwardness make this, well, awkward. Enjoy. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's Billboard Insider podcast features Lamar Advertising's Director of Digital Growth Ian Dallimore.  Ian talks about what needs to happen for programmatic buying to increase, how an out of home company can effectively use social media and a not-to-be-missed session at next week's OAAA 2019 show. Here are some excerpts from the 25 minute interview. Lamar CEO Sean Reilly thinks programmatic can contribute $8-10 million to revenues this year.  What has to happen for the programmatic buy to increase? Ian Dallimore, Director of Digitial Growth, Lamar Advertising Think about booking air travel years ago.  You started with a travel agent.  Then you had the likes of Obitz and other platforms.  Now you just go to delta.com.  That's where we're building towards…And we also put a heavy focus that we're not cannibalizing out of home budgets…We want to go after digital agencies that are buying mobile and online and search and we're complementing the existing purchases which are being made by our friends at the out of home agencies. The other thing that has to happen is there needs to be education of the out of home medium… Have we seen some 7 figure programmatic buys? We have…The perception that the industry has about programmatic is that its fake, it's really just automation.  We're truly living in a world where digital agencies are spending these six and seven figure campaigns and they're using real time bidding and real time data to show and play on out of home just as they do on the mobile device…The other misconception is that these buys are only being done top 5 DMA level.  As most of your listeners know Lamar goes deep into 200 DMAs.  We're seeing a ton of buys in the 100+ DMA's because the data shows that these are…the locations that index highest towards a specific plan… Lamar seems to be more willing to use programmatic out of home vendors than Outfront or Clear Channel.  How can an out of home company use vendors productively when developing automated out of home buying. Seven years ago Lamar became the first large out of home company to partner with a programmatic company…Vistar and Vistar is still a partner today.  The important thing is that it allowed us to learn a lot…we continue to to that today with our other partners Place Exchange, Hivestack and Broadsign/Reach…Today we take the approach that we have multiple partners and rather than building out our own platform we allow the sales reps at a lot of these great SSP (“Supply side providers”)…to be the expert at selling the medium.  We come in along side them at the media vendor days. How can an out of home company effectively use social media? Locally and nationally we're streaming live tweets to billboards. We've had a really cool campaign running with Cheetos where we're streaming live tweets in real time about people interacting.  The ability to continue the conversation with social media is important… My other favorite one is the use of Instagram.  Instagram is the social out of home…For digital out of home it's very simple, just like twitter.  You can have a specific promotion, whether it be coke and share a coke and you take a picture of yourself sharing a coke with a friend, streaming that live to the board…our friends at Colossal the hand paint company – I think that the way that they're doing it is phenomenal.  This is an old school classic company that's hand painting and they have so many of their campaigns that just go viral because people in New York are like, “this is a really cool paint job”… If you could communicate one thing to out of home clients and ad agencies what would it be. Our medium has the ability to tell a story every day.  And now even every minute of the day.  So brands are able to be more impactful…We're the only medium that can talk to consumers at a relevant real time, with creative.  Some recent research has shown that when digital out of home campaigns use dynamic creative i...

This week's Billboard Insider podcast features Lamar Advertising's Director of Digital Growth Ian Dallimore.  Ian talks about what needs to happen for programmatic buying to increase, how an out of home company can effectively use social media and a not-to-be-missed session at next week's OAAA 2019 show. Here are some excerpts from the 25 minute interview. Lamar CEO Sean Reilly thinks programmatic can contribute $8-10 million to revenues this year.  What has to happen for the programmatic buy to increase? Ian Dallimore, Director of Digitial Growth, Lamar Advertising Think about booking air travel years ago.  You started with a travel agent.  Then you had the likes of Obitz and other platforms.  Now you just go to delta.com.  That's where we're building towards…And we also put a heavy focus that we're not cannibalizing out of home budgets…We want to go after digital agencies that are buying mobile and online and search and we're complementing the existing purchases which are being made by our friends at the out of home agencies. The other thing that has to happen is there needs to be education of the out of home medium… Have we seen some 7 figure programmatic buys? We have…The perception that the industry has about programmatic is that its fake, it's really just automation.  We're truly living in a world where digital agencies are spending these six and seven figure campaigns and they're using real time bidding and real time data to show and play on out of home just as they do on the mobile device…The other misconception is that these buys are only being done top 5 DMA level.  As most of your listeners know Lamar goes deep into 200 DMAs.  We're seeing a ton of buys in the 100+ DMA's because the data shows that these are…the locations that index highest towards a specific plan… Lamar seems to be more willing to use programmatic out of home vendors than Outfront or Clear Channel.  How can an out of home company use vendors productively when developing automated out of home buying. Seven years ago Lamar became the first large out of home company to partner with a programmatic company…Vistar and Vistar is still a partner today.  The important thing is that it allowed us to learn a lot…we continue to to that today with our other partners Place Exchange, Hivestack and Broadsign/Reach…Today we take the approach that we have multiple partners and rather than building out our own platform we allow the sales reps at a lot of these great SSP (“Supply side providers”)…to be the expert at selling the medium.  We come in along side them at the media vendor days. How can an out of home company effectively use social media? Locally and nationally we're streaming live tweets to billboards. We've had a really cool campaign running with Cheetos where we're streaming live tweets in real time about people interacting.  The ability to continue the conversation with social media is important… My other favorite one is the use of Instagram.  Instagram is the social out of home…For digital out of home it's very simple, just like twitter.  You can have a specific promotion, whether it be coke and share a coke and you take a picture of yourself sharing a coke with a friend, streaming that live to the board…our friends at Colossal the hand paint company – I think that the way that they're doing it is phenomenal.  This is an old school classic company that's hand painting and they have so many of their campaigns that just go viral because people in New York are like, “this is a really cool paint job”… If you could communicate one thing to out of home clients and ad agencies what would it be. Our medium has the ability to tell a story every day.  And now even every minute of the day.  So brands are able to be more impactful…We're the only medium that can talk to consumers at a relevant real time, with creative.  Some recent research has shown that when digital out of home campaigns use dynamic creative i...

Give it Time to Grow & Tilt the Scales in Your Favor This week on the show we have a very special guest who just got done hosting an amazing conference called Crop in Baton Rouge. Matt Dawson is a talented designer and connector who creates under the name Stay Gray Ponyboy in Atlanta. He is a shining example of someone who put in the work and used the power of side projects to build a name for himself. He’s not only an insanely talented individual but he’s grown into becoming a really good friend of mine and I can’t wait to share his story with you. Stumbling into Graphic Design Growing up, Matt was always involved with sports, music and drawing. As he approached college, he thought landscape architecture sounded appealing and was involved in that for 3.5 years out of the 5-year program. Outside of class, he found himself constantly using Adobe Illustrator and Photoshop to make band collateral like posters and merch. Little did he know he was getting started in a career of graphic design. It finally dawned on him that he wanted to switch directions and pursue graphic design. He was in a new relationship with the wonderful Ariadne at the time and he approached her saying they needed to have a talk. The funny thing is she thought he was going to break up with her when really he was just switching majors. Of course, she was 100% on board as he states she always is whatever he chooses to pursue. Over the last 4.5 years, he's been working under the moniker of Stay Gray Ponyboy and the business name of Studio Gray. His situation was like mine when I talk about Making a Name For Yourself in Episode 28, using his first name like Matt Dawson Design didn't fit so he went a more abstract route. There are a few reasons he chose this name because of the word gray: It is a family name and shortly after his daughter was born, everything he did was for her. It also happens to be his favorite color—he's all about overcast days and gray clothing. It pertains to having perspective in a situation. Finally, it was also inspired by the book The Outsiders with the phrase "Stay Gold Ponyboy." While he stumbled into graphic design and built a name for himself, Matt clearly is a workhouse and has put in the work behind the scenes. Give it Time to Grow Something that really stood out to me from Matt's interview is when he said, "Am I going to build something for myself or am I going to build something for someone else?" He's put in the grind at the day job of exchanging hours of his life for pay. He's been in positions where they worked him to the bone for 40-50 hours a week and he'd still find time to pour another 30 hours or so into building his side projects and freelance. When you start having ownership of something, the scale begins to tip in your favor and that was the case with his story. It's all about perception as the amount of work he was kicking out under Stay Gray Ponyboy appeared like he was doing his thing full-time and eventually, that grind paid off. Matt has now been working for himself full-time now for close to two months, and honestly it's all because of the time he invested into letting his side projects grow. Typography Nerd Let's face it, Matt is a typography nerd and I say this with the utmost respect. His love for type led him to have type talks as he worked for Lamar Advertising. His passion for type sparked an archive of typography combinations that he would help other designers use when they were in a pinch. Around the same time, he began using Instagram and sharing these combinations he built up under the catchy name of #TypeComboTuesday. He understood the power of consistency and kicked out Type Combos every Tuesday for 2 years! In 2017 he scaled it back and focuses on it once a month as his freelance career began to blossom. What's funny about speaking and seeing the behind scenes of these events held by Lamar is that it sparked one of his biggest ideas yet... Crop Conference Matt was inspired to take these talks from Lamar and grow them to a larger scale for people in and outside of Louisiana. A patio sessions with a few beers ended up spawning the name Crop. Think about it, cropping a photo is meant to bring out the best part of the composition into the frame and I feel this conference brings out the best part of us creatives. There were a few hurdles he's dealt with and still deals with today in building Crop: Not only was it tough to name but it was tough to design for as your designing for designers. Organizing and working on bringing in some of the biggest conference names like Draplin, Tad Carpenter, Morning Breath, Hoodzpah, Brian Steely, Jason Craig, etc. Getting sponsorships throughout the year. Having a diverse lineup especially within the talks. Getting people to believe in the conference and to convince them it's legit. If you ask me, I feel like he is crushing it in every category. The conference has been so successful that he is planning something special with it in between it's normal time in April. This November, he is doing a satellite event called a Crop Pop Up in November. It'll be a one day gig the Friday before MondoCon 2017. There will be a few workshops, speakers, a big party and plenty of fun with the Industry Print Shop fellas. I suggest you keep up to date on Matt's Instagram, Crop's Instagram or Cropbr.com if you think you want to attend...which I would recommend. Rapid Fire Questions Q. What' one piece of advice you would give to creatives starting a side / passion project or stuck in a creative funk? A. Having the patience to nurture your side project is important. You have to put in the time and give it time to grow. Q. Serif, San Serif or Script? A. San Serif Q. Who's your current favorite artist you're vibing to lately? A. Alvin Diec who is capitalizing on making new things look old. Q. What's your favorite kind of pizza? A. Pepperoni, mushroom, feta cheese and banana peppers at Peace Love and Pizza - Atlanta   Key Takeaways: Are you building for you or are you building for someone else? Start having ownership of something and the scales will start tilting in your favor. If you can get by and be happy, you need to try and figure out how the hell to do that. Have patience and nurture your side projects as you have to give it time to grow Don’t compare your start to someone else's middle Look ahead and try to see what this side project will accomplish for you—that’s the carrot you should keep chasing   Shownotes StayGrayPonyboy.com Stay Gray Ponyboy Instagram Type Combo Tuesday Crop Conference Instagram CropBR.com Stay Gray Ponygirl Industry Print Shop Pizza Drawings Only Lamar Advertising Alvin Diec - Artist's website Peace Love and Pizza - Atlanta Music by Blookah

Merra Lee brings back Wes Linton of LAMAR Advertising to talk about how to overcome the fear of cold calling. Great advice and tips are shared - a must tune in episode!

Merra Lee brings back Wes Linton of LAMAR Advertising to talk about how to overcome the fear of cold calling. Great advice and tips are shared - a must tune in episode!

If you spend any time driving, you probably know the name Lamar. You ve no doubt seen it on a billboard. But Lamar is not a product it's the name of the company that owns the billboard. In fact Lamar owns more interstate billboards and outdoor advertising than just about anybody in America. And they re based in Baton Rouge. The CEO of Lamar Advertising, Sean Reilly, is Peter s guest on Out to Lunch. So is Susan Taylor. Susan has some outdoor artworks too. They're in the Besthoff Sculpture Garden. Susan is the Director of the New Orleans Museum of Art. The New Orleans Museum of Art is a public gallery supported by public and private donors, and billboards are privately owned works of art in public spaces. This is a unique conversation about the intersection if you'll pardon the pun of highbrow art and highway art. In the You Heard It Here First segment of the show Peter talks to the Muhammad Yunus of New Orleans, Haley Burns, founder of Fund 17. Haley pitches Peter and his guests on her local micro funding startup. It s a 3rd world inspired idea based on Haley s startling statistic that 40 of New Orleaninas don t have a bank account. You can hear a more in depth conversation about Fund 17 with Haley Burns, Peter, Susan, and Sean, here. The photos on this page were taken at Commander s Palace by Chet Overall. See omnystudio.com/listener for privacy information.