What's the dirt on Digital Out of Home and innovation? Learn more about advancements in Out of Home and the advertising industry as a whole with Lamar Advertising's VP of Digital Growth, Ian Dallimore.
In Episode 11 of this season's Digital and Dirt podcast, Ian welcomes Seth Larsen, Chief Relationship Officer at Cheba Hut, the cannabis-themed toasted sub restaurant franchise, to discuss the unique personality of Cheba Hut's brand and explore how the company has set a new standard for fast casual dining by offering a vibrant, inclusive atmosphere along with great food. Podcast Breakdown00:00 - 03:10 Introduction & Ian's first Cheba Hut experience 03:11 - 06:00 Fun facts & personal background 06:01 - 12:52 Seth's Journey to Cheba Hut 12:53 - 19:00 Company Values & Inclusive culture 19:01 - 26:36 Franchise strategy & Local Environment 26:37 - 34:53 Community events & In-store bars 34:54 - 44:09 Marketing, Social & Customer engagement44:10 - End Merch, The menu & Closing thoughts
Ian welcomes Frank Sanchez, co-founder and CEO of Elk Marketing, for a deep dive into how brands must evolve to thrive. They cover everything from the future of SEO and paid media, to the risks of selling on Amazon, to how cultural shifts like Coachella financing are changing consumer behavior. A must-listen for anyone who wants to understand marketing's new rules — and how to stay ahead of them.
In this special on-the-road edition of Digital & Dirt, host Ian Dallimore takes listeners behind the scenes of two powerhouse industry events: MediaPost's Retail Insider Summit and QSR Insider Summit.Gusts You'll Hear From:Annie Pemberton, Wayfair Zack Gordon, Vistar MediaAman Avandi, Ministry of SupplyJulien Sautot, Vistar MediaSeth Larsen, Cheba Hut Donna Tuttle, WhataburgerJeff Perera, Jeff's Bagel Run Justin Whitehead, CiCi's Pizza
In Episode 8 of this season's Digital and Dirt podcast, Ian welcomes Billy Long, EVP of the Out of Home practice at Publicis, for a discussion covering the roles of agility and collaboration in media and how mentorship and transparency fuel personal growth.Podcast Breakdown:00:00 - 07:00 Introduction: Louisville Roots & Entering OOH07:01 - 14:00 Sales Beginnings & Relationship-Based Growth 14:01 - 21:00 MARTA, Management & Team Longevity 21:01 - 28:00 Publicis Move & Building an Agency Team 28:01 - 35:00 Culture, Company Support & People-First Mindset 35:01 - 42:00 Agency Sales, Internal Education & Budget Battles 42:01 - 49:00 Programmatic Rise & Retail Success Stories 49:01 - End Legacy, Advice & Embracing the OOH Community
In Episode 7 of this season's Digital and Dirt Podcast, Ian welcomes Daniel Head, CEO of Jacquard, a provider of AI-driven marketing automation, to explore how AI enhances efficiency, personalization, and creativity in brand messaging and Out of Home advertising and to discuss why businesses must embrace AI to stay competitive.Podcast Breakdown00:00 - 05:52 Introduction & Networking at CES and Super Bowl Events05:53 - 12:30 Career Beginnings: Retail, Fitness, and Marketing Transition12:31 - 19:34 Amazon Experience: Super Bowl Campaign & Social Media Growth19:35 - 29:51 Health Tech Evolution & Wearable Devices29:52 - 38:21 AI, Consumer Behavior & Personal Health Insights38:22 - 46:09 Out-of-Home Advertising & Digital Strategy46:10 - 55:05 Growth Metrics, Influencer Marketing & Future Innovations
In Episode 6 of this season's Digital and Dirt podcast, Ian welcomes Nick Ortega, Head of DOOH at StackAdapt, an AI-powered programmatic advertising platform. Nick shares how he landed at a career in StackAdapt and in adtech after working in a music recording studio in LA and taking on leading roles at Yahoo and Amazon.
In Episode 5 of this season's Digital and Dirt Podcast, Ian welcomes Meghan Reynolds, Senior Director of Media and Growth at Oura, for a discussion on how the health technology brand uses data-driven marketing, influencer partnerships, and creative Out of Home strategies to promote holistic health and wellness.Podcast Breakdown00:00 - 05:52 Introduction & Networking at CES and Super Bowl Events05:53 - 12:30 Career Beginnings: Retail, Fitness, and Marketing Transition12:31 - 19:34 Amazon Experience: Super Bowl Campaign & Social Media Growth19:35 - 29:51 Health Tech Evolution & Wearable Devices29:52 - 38:21 AI, Consumer Behavior & Personal Health Insights38:22 - 46:09 Out-of-Home Advertising & Digital Strategy46:10 - 55:05 Growth Metrics, Influencer Marketing & Future Innovations
In Episode 4 of this season's Digital and Dirt Podcast, Jennifer Peters, Senior Manager of eCommerce at vitamin and supplement company, OLLY, joins Ian to explore the consumer journey and the evolving landscape of eCommerce.Podcast Breakdown00:00 - 08:10 Introduction & Career Beginnings in Retail08:11 - 14:34 Transition to E-Commerce & Digital Strategy14:35 - 21:20 Startup Experience & Learning to Code21:21 - 33:27 E-Commerce Growth, Branding & Marketing Innovations33:28 - 49:42 AI, Consumer Behavior & Navigating Amazon
In Episode 3 of this season's Digital and Dirt podcast, Ian welcomes Kate Griffin Gleysteen, Director of Media and Content at PDC Brands, as explains how she balances a thriving career with motherhood. Kate is also the host of Boss Mamajama, a podcast focused on the challenges and successes of working moms.Podcast Breakdown00:00 - 09:05 Sailing, Sports & Family Influence 09:06 - 24:40 Breaking Into Marketing & Media 24:41 - 33:15 Agency Life & Brand Strategy 33:16 - 47:30 Spotify, CPG Industry & Evolving Media 47:31 - 56:55 Work-Life Balance, Parenthood & Advocacy
In Episode 2 of this season's Digital and Dirt podcast, Buster Kantrow, Lamar's Executive Vice President of Business Development, joins Ian to discuss Lamar's ongoing investments in digital billboards and the evolution of the Digital Out of Home industry. Buster also shares his passion for sports and details the fascinating career journey that took him from journalism to politics and, ultimately, to Lamar.
In the Season 8 premiere of the Digital and Dirt podcast, Ian welcomes Michael Provenzano on the heels of major news for his company as well as the entire Out of Home industry: T-Mobile's acquisition of Vistar Media.Podcast Breakdown00:00-10:30 Intro & Acquisition Announcement10:30-15:44 Lamar's Impact on Vistar & T-Mobile Opportunity15:44-22:42 Entrepreneurial Journey22:42-48:48 Vision for Vistar & the Industry48:48-1:10:23 Future Innovations & The Vistar Legacy
In Episode 15 of this season's Digital and Dirt podcast, Ian sits down with Stephanie Scheller, Managing Partner of Sustainable Solutions at Omnicom Media Group, to discuss advertising sustainability, the challenges and opportunities, and Stephanie's deep passion for driving change.
In Episode 14 of this season's Digital and Dirt Podcast, Ian welcomes Nicola Gunby, Co-Founder and CMO of community-focused app, CLIQ, to discuss her mission to combat loneliness through authentic connections and her experiences navigating the investment landscape as a female founder of a beauty-tech startup.
Join us as Chris Riney, Paid Media Lead at Beyond Meat, shares his journey from TV ad sales to digital media. Discover how he tackles marketing challenges, targets diverse audiences, and leverages innovative strategies to drive growth in the ever-evolving plant-based industry.
In Episode 12 of this season's Digital and Dirt podcast, Ian welcomes Ben Billups, Co-Founder of global Out of Home advertising company, Billups, to discuss the growth of his forward-thinking OOH agency and how his leadership philosophy centers on the value of people.
In Episode 11 of this season's Digital and Dirt podcast, Ian welcomes Giovanni Pupo, Host of the “A Glass of Marketing” podcast, Head of E-commerce Media Europe at Lipton, and Marketing Professor at POLIMI, Milan to share insights on retail media, discuss the power of influencers, and explains how his podcast blends curiosity with culture.
In Episode 10 of this season's Digital and Dirt podcast, Ian goes behind the scenes with industry leaders at the DPAA Global Summit in NYC, discussing a range of topics and trends impacting the Out of Home advertising including sustainability, the multiverse, influencers, measurement, and attribution. Podcast Breakdown00:00 - 03:12 Jonathan Gudai 03:22 - 12:51 Stephanie Scheller13:00 - 18:58 Leslie Lee19:06 - 27:46 Craig Benner 27:59 - 44:15 Paul Woolmington
In episode 9 of this season's Digital & Dirt Podcast Ian welcomes Olivia Reid, Music Artist and Lead Strategist at Journey, to discuss balancing her music career along with her job as a strategist at an immersive AI experience company. Podcast Breakdown00:00 - 09:30 Introducing Olivia Reid 09:45 - 19:22 Olivia's Inspiration21:52 - 33:02 Working With Journey 33:07 - 47:09 Going Beyond the Virtual World 47:13 - 54:25 AI Assistant for Your Goals
In Episode 8 of this season's Digital and Dirt Podcast, Ian sits down with a variety of industry leaders and brands to discuss Digital Out of Home at the MediaPost Insider Summit in Austin, TX. Podcast Breakdown00:00 - 10:26 Adrian Witter 10:36 - 21:29 Albert Thompson 21:29 - 30:52 Anna Boyer31:03 - 37:11 Dave Conklin 37:21 - 42:49 Michelle Millar 43:00 - 50:07 Rick Robinson
In Episode 7 of this season's Digital and Dirt Podcast, Ian welcomes Leili Riegel, Senior Associate Brand Manager for Innovation and Strategy at Nestle. During the episode, Leili discusses her career in brand management and details how empathy, consumer insights, and holistic health shapes and impacts marketing strategies and product development at Nestle.
In Episode 6 of this season's Digital and Dirt Podcast, Ian welcomes Avery Akkineni, CMO of global creative and media agency, VaynerX. Avery shares an update on VaynerMedia's growth and her thoughts on the future of digital marketing including AI, Web3, and social media strategies.Podcast Breakdown00:00 - 09:17 Introducing Avery 09:32 - 14:00 Taking It Worldwide 14:12 - 23:39 All About Vayner3 23:46 - 41:00 Staying Ahead of the Trends41:40 - 48:21 POV on Digital Reality
In Episode 5 of this season's Digital and Dirt podcast, Ian welcomes Jenny Penich, North America President at global influencer marketing business, Influencer, to discuss the importance of seamlessly integrating influencers into media buys and how consistency among creatives allows ads to be more engaging. Podcast Breakdown00:00 - 15:05 Dance Team to Media Career15:10 - 22:07 The Ultimate Change in Jenny's Career22:21 - 33:00 How Jenny Got To Influencer 33:51 - 58:09 Evolution of the Media & Influencers
In Episode 4 of this season's Digital and Dirt Podcast, Ian welcomes Katie Green, CMO at Little Saints, to discuss her transition from “Corporate America” and how finding her true authentic self impacts the company's non-alcoholic and cocktails and spirits. Podcast Breakdown00:00 - 09:20 Introducing Katie Green and Little Saints09:42 - 22:39 Katie's Corporate Journey22:44 - 36:26 Finding Your Way 36:30 - 39:40 The Art of Business40:03 - 49:04 Passion in Life & Business
In Episode 3 of this season's Digital and Dirt Podcast, Ian welcomes Courtney Redford, Digital Marketing Manager at Bridges Consumer Healthcare, to discuss her company's approach to influencer marketing developed based on her early days in digital media. Podcast Breakdown00:00 - 17:00 Introducing Courtney: Talking Influencers & Metrics 17:06 - 28:00 Authenticity with Bridges Consumer Healthcare 28:25 - 40:23 Being “In The Know” With Your Consumers and Influencers 40:50 - 44:20 The Medium Becomes The Story 44:30 - 49:23 Shifting The Creative Message
In this episode of the Digital and Dirt podcast, Ian welcomes Nicole McCormack, SVP and GM of Brand Solutions at TeamSnap, to discuss her journey into the world of youth sports and TeamSnap's unique value proposition.Podcast Breakdown 00:00 - 03:50 Introducing Nicole McCormack 03:53 - 16:30 Nicole's Career Journey16:38 - 27:06 What is TeamSnap?27:14 - 30:17 Omnichannel Opportunity for Brands30:24 - 40:36 Influencers, TeamSnap, and Women Mentors 40:44 - 52:55 Live Streaming and Shared Brands
In the Season 7 premiere of the Digital and Dirt Podcast, Ian Dallimore sits down with Tom Traylor, EVP Regional Manager at Lamar Advertising, to explore his remarkable 33+ year journey at Lamar, from his career beginnings and leadership style to overcoming challenges and securing critical leases.Podcast Breakdown 00:00-08:00 – Tom Traylor's Role and Journey at Lamar08:01-19:00 – General Manager Insights & Managing Leases19:01-28:43 – Industry Challenges & Advice for Young Professionals28:44-38:00 – Leadership Style & GM Standards38:01-43:00 – Balancing Innovation and Tradition
This special trailer features highlights from some of our past guests and loyal listeners sharing what the podcast means to them. It's a brief look at what makes Digital & Dirt worth tuning in to.
In the season 6 finale of the Digital and Dirt Podcast, Ian welcomes Tina Sharkey, Lecturer & Faculty Member at USC's Iovine & Young Academy, Board Member at Havenly, HeyDay, PBS, and a global keynote speaker. During the episode, Tina discusses her vast experiences in digital media, branding, and technology, and how she has used brand strategies to shape the landscape of modern digital communities. Podcast Breakdown 00:00-03:48 Meet Tina Sharkey03:49-09:57 Career Beginnings and Digital Innovation 09:58-15:28 Scaling BabyCenter and Modern Branding 15:29-30:00 Role at USC's Iovine and Young Academy and Concept of 'Buycotting' 30:01-45:00 Gamification, Cultural Anthropology, and Technology's Role
In Episode 14 of this season's Digital and Dirt Podcast, Ian welcomes Brigette Wolf, CMO of My/Mochi, to discuss innovation in the CPG category and how she brings a unique perspective to the My/Mochi brand by leveraging her experience in the big food industry.
In special episode of the Digital and Dirt podcast, Ian sits down with several of the brand marketers and leaders who spoke at the MediaPost CPG Brand Insider Summit earlier this month in Nashville.
In Episode 12 of this season's Digital and Dirt Podcast, Ian welcomes Gina Sisk, Media Director at Manna Hospitality Group, to discuss the company's supportive culture, how it adapts to changes in the media landscape, and its success in implementing creative marketing campaigns.
In Episode 11 of this season's Digital and Dirt Podcast, Ian welcomes Taylor Jacobs, Associate AD of NIL & Strategic Initiatives at Louisiana State University.
In a special Episode 10 of this season's Digital and Dirt Podcast, Ian welcomes Elizabeth Marks, Business Partnerships Officer at EARTHDAY.ORG, to discuss the origins of the non-profit organization and its unwavering commitment to developing practical, accessible, and impactful solutions to environmental challenges that are grounded in education, community engagement, and individual and corporate responsibility.Podcast Breakdown00:46-2:55 Meet Elizabeth Marks and Earth Day4:44-10:30 Immersed in Agency on a Global Scale10:40-21:27 Approaching Corporate Responsibility Authentically21:28-37:00 Climate Becoming a Basic Need37:20-40:45 Personal Choices Make Big Changes40:51-47:41 Policy, Initiatives, and Impact
In Episode 9 of this season's Digital and Dirt Podcast, Ian is joined by Joanna Peña-Bickley, CEO of Vibes Ai, to discuss the impact of AI on society, dispel misconceptions, and emphasize the importance of human connection.
In a special episode of the Digital and Dirt podcast, Ian sat down with several of the marketing and advertising leaders who spoke at the MediaPost DOOH Insider Summit, which took place this past March in Scottsdale. Albert Thompson, Walton Isaacson Toni Morris, Vistar MediaRick Robinson, PJX Media Michelle Capasso, Connelly PartnersJaime Ogus, Jack in the Box Jon Whitfield, MediaPostJessica Edwards, Albertsons Claudia Damas, Altermark
In Episode 7 of this season's Digital and Dirt Podcast, Ian sits down with Brandon Landry, the founder and innovative mind behind Walk On's Sports Bistreaux, Small Sliders, and Supper Club, for an in-depth discussion focused on the art of brand building and the profound significance of naming. Podcast Breakdown00:41-05:29 Meet Brandon Landry05:30-09:48 The Beginnings of Walk-On's09:49-13:09 Transferable Skills On and Off the Court13:10-22:18 Driving Success and Scalability22:19-37:15 Partnerships, Vision, and an Award-Winning Culture37:16-38:24 Overcoming the Obstacles of Success38:25-44:39 Expanding the Brand Portfolio44:40-53:57 Pulling for the Underdog and Providing Opportunities
In Episode 6 of this season's Digital and Dirt Podcast, Ian welcomes David Shing, also known as the Digital Prophet, to discuss the role curiosity has played in driving his diverse interests and career path. Podcast Breakdown00:00 - 03:30 Meet Shingy03:31 - 08:15 The Power of Short Attention Spans08:16 - 14:00 Curiosity and Niche Exploration14:01 - 20:00 The Internet's Influence on Brand Engagement20:01 - 30:00 Nostalgia and Active Engagement30:01 - 35:30 Concerns about Passive Consumption35:31 - 40:00 Creating Spaces for Active Engagement40:01 - 45:00 Brands Embracing Engagement
In Episode 5 of this season's Digital and Dirt Podcast, Ian welcomes Jon Vlassopulos, CEO of Napster, to discuss the importance of re-establishing music's communal aspect, AI's role in music curation, and the principles of Web 3.0.
In Episode 4 of this season's Digital and Dirt Podcast, Ian welcomes Melanie Travis, Founder and CEO of Andie Swim, to discuss the brand's focus on inclusivity and empowerment. Melanie shares how the company overcame startup challenges and achieved success by leveraging social media and celebrity partnerships and employing data-driven marketing approaches.Podcast Breakdown00:00 - 01:50 Meet Melanie01:51 - 06:30 Melanie's Journey06:31 - 12:20 Overcoming Challenges12:21 - 19:45 Leadership Insights19:46 - 25:55 Leveraging Social Media25:56 - 31:30 Data-Driven Marketing
In Episode 3 of this season's Digital and Dirt Podcast, Ian welcomes Charles Ifegwu, Managing Director at The Fifth, to discuss the historical evolution of influence, building long-term communities, authenticity in influencer partnerships, and his passion for charitable organizations. To learn more, check out Lamar's blog linked here - programmatic.lamar.com/posts/charles-ifegwu
In Episode 2 of this season's Digital and Dirt Podcast, Ian welcomes Jonelle Brown, Director of Global Franchise Planning & Studio Marketing at Paramount, for an engaging conversation on the intricacies of product development and the impact of social media on marketing.Podcast Breakdown00:00 - 01:50 Introduction01:51 - 06:30 Journey to Success06:31 - 12:20 Leadership Development 12:21 - 19:45 Franchise Planning at Paramount19:46 - 25:55 Product Development Process25:56 - 31:30 Social Media Impact31:31 - 32:39 Conclusion
In Episode 1 of this season's Digital and Dirt Podcast, Ian welcomes Denise Shewmake, EVP and Regional Manager at Lamar. To learn more check out Lamar's blog linked here - https://programmatic.lamar.com/posts/denise-shewmakePodcast Breakdown 00:44 - 4:31 Meet Denise Shewmake5:40 - 18:50 Opportunities, Expansion, and Growth in DOOH18:51 - 26:04 Leadership Style, Strategy, and Accomplishments26:05 - 32:39 Shaping the Future for Future Leaders33:10 - 39:36 Work-Life Balance at Lamar39:44 - 43:50 Treasuring Every Moment43:55 - 45:10 Generational Blessings
In the season finale of Digital & Dirt Podcast's Season 5, Ian sits down with Lamar's Programmatic team members, Alex Marek and Faith Nettles, to reflect on the year and answer some holiday questions.
Join Ian in Episode 16 as he dives into the dynamic world of creator empowerment with Adrienne Lahens, Global Head of Operations at TikTok Creator Marketing Solutions. Explore the creation story of TikTok Creator Marketplace (TTCM) and how it's reshaping the landscape, providing opportunities for nearly 2 million creators globally, while also delving into the impact of micro-creators and the accessibility of content creation through tech on TikTok.
In Episode 15 of this season's Digital and Dirt Podcast, Ian welcomes Tulani Andre, Vice President of Social Media at National Geographic (Nat Geo) for a conversation covering the strategies she employs across various platforms to engage and inspire audiences, capitalize on marketing opportunities, and navigate unique challenges. To learn more about this episode, check out Lamar's blog here - programmatic.lamar.com/posts/tulani-andre
In Episode 14 of this season's Digital and Dirt Podcast, Ian welcomes Robert Gottlieb, President of Marketing at FOX Sports. To Learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/robert-gottlieb
In Episode 13 of this season's Digital and Dirt Podcast, Ian welcomes Charlie Lamar, Former General Counsel and Board Member for Lamar Advertising.
In a special bonus episode of the Digital and Dirt Podcast, host Ian Dallimore spoke with a diverse range of industry experts and thought leaders in the Lamar Green Room backstage at the DPAA Global Summit, held in New York in October. The conference serves as a forum for discussion of the latest trends and innovations in DOOH. In this episode, we capture some of the most insightful moments and compelling conversations that unfolded on the main stage featuring: François de Gaspé Beaubien, Chairman & CCO at Zoom Media (0:35-5:32)Kira Rich, Global Senior Product Marketing Manager at Google (5:40-12:16)Craig Benner, Founder & CEO at Accretive Media (12:25-19:47)Stephanie Gutnik, Global Chief Strategy Officer at Billups (19:55-25:09)Mikhail Damiani, Co-Founder at Blue Bite (25:15-32:21)Scott Fiaschetti, Senior Executive at Geopath (32:30-35:28)Alejandro Claboirne, Executive Director at Mediahub (35:35-40:12)For the final two interviews, Ian passes the mic to a special guest host, John Bresemann, for engaging discussions with:James Denman, SVP of Global Strategy at Esprit (40:18-49:31)Jillian Zech, Sr. Manager of Digital Brand Media at Brooks Running (49:39-57:42)
In episode 11 of this season's Digital and Dirt Podcast, Ian hosts Adam Ochman, the Global Director of Wanderlab at TripAdvisor, a prominent platform for travel and vacation planning. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/revolutionizing-travel-planning-a-dive-into-tripadvisors-wanderlab-with-adam-ochman
In a bonus episode of this season's Digital & Dirt Podcast, Ian sat down with a variety of guests live in Austin, TX at the MediaPost DOOH Insider Summit. Over the course of a few days, attendees had the opportunity to build meaningful relationships with brands and agencies through a diverse range of engaging activities, such as cruising on Lake Austin and attending the ACL Music Festival.
In episode 9 of this season's Digital and Dirt Podcast, Ian welcomes Mani Schlisser, Connections Planning Director at Ogilvy NY, to discuss the significance of asking 'why.' They explore its role in Mani's career, its connection to shifting preferences in younger generations, and the importance of out-of-home advertising in the ever-evolving media landscape.
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