Podcasts about orainti

What's up everyone, today we have the honor of sitting down with Aleyda Solís, SEO and AI search consultant. (00:00) - Intro (01:17) - In This Episode (04:55) - Crawlability Requirements for AI Search Engines (12:21) - LLMs As A New Search Channel In A Multi Platform Discovery System (18:42) - AI Search Visibility Analysis for SEO Teams (29:17) - Creating Brand Led Informational Content for AI Search (35:51) - Choosing SEO Topics That Drive Brand-Aligned Demand (45:50) - How Topic Level Analysis Shapes AI Search Strategy (50:01) - LLM Search Console Reporting Expectations (52:09) - Why LLM Search Rewards Brands With Real Community Signals (55:12) - Prioritizing Work That Matches Personal Purpose Summary: AI search is rewriting how people find information, and Aleyda explains the shift with clear, practical detail. She has seen AI crawlers blocked without anyone noticing, JavaScript hiding full sections of sites, and brands interpreting results that were never based on complete data. She shows how users now move freely between Google, TikTok, Instagram, and LLMs, which pushes teams to treat discovery as a multi-platform system. She encourages you to verify your AI visibility, publish content rooted in real customer language, and use topic clusters to anchor strategy when prompts scatter. Her closing point is simple. Community chatter now shapes authority, and AI models pay close attention to it.About AleydaAleyda Solís is an international SEO and AI search optimization consultant, speaker, and author who leads Orainti, the boutique consultancy known for solving complex, multi-market SEO challenges. She's worked with brands across ecommerce, SaaS, and global marketplaces, helping teams rebuild search foundations and scale sustainable organic growth.She also runs three of the industry's most trusted newsletters; SEOFOMO, MarketingFOMO, and AI Marketers, where she filters the noise into the updates that genuinely matter. Her free roadmaps, LearningSEO.io and LearningAIsearch.com, give marketers a clear, reliable path to building real skills in both SEO and AI search.Crawlability Requirements for AI Search EnginesCrawlability shapes everything that follows in AI search. Aleyda talks about it with the tone of someone who has seen far too many sites fail the basics. AI crawlers behave differently from traditional search engines, and they hit roadblocks that most teams never think about. Hosting rules, CDN settings, and robots files often permit Googlebot but quietly block newer user agents. You can hear the frustration in her voice when she describes audit after audit where AI crawlers never reach critical sections of a site."You need to allow AI crawlers to access your content. The rules you set might need to be different depending on your context."AI crawlers also refuse to process JavaScript. They ingest raw markup and move on. Sites that lean heavily on client-side rendering lose entire menus, product details, pricing tables, and conversion paths. Aleyda describes this as a structural issue that forces marketers to confront their technical debt. Many teams have spent years building front-ends with layers of JavaScript because Google eventually figured out how to handle it. AI crawlers skip that entire pipeline. Simpler pages load faster, reveal hierarchy immediately, and give AI models a complete picture without extra processing.Search behavior adds new pressure. Aleyda points to OpenAI's published research showing a rise in task-oriented queries. Users ask models to complete goals directly and skip the page-by-page exploration we grew up optimizing for. You need clarity about which tasks intersect with your offerings. You need to build content that satisfies those tasks without guessing blindly. Aleyda urges teams to validate this with real user understanding because generic keyword tools cannot describe these new behaviors accurately.Authority signals shift too. Mentions across credible communities carry weight inside AI summaries. Aleyda explains it as a natural extension of digital PR. Forums, newsletters, podcasts, social communities, and industry roundups form a reputation map that AI crawlers use as context. Backlinks still matter, but mentions create presence in a wider set of conversations. Strong SEO programs already invest in this work, but many teams still chase link volume while ignoring the broader network of references that shape brand perception.Measurement evolves alongside all of this. Aleyda encourages operators to treat AI search as both a performance channel and a visibility channel. You track presence inside responses. You track sentiment and frequency. You monitor competitors that appear beside you or ahead of you. You map how often your brand appears in summaries that influence purchase decisions. Rankings and click curves do not capture the full picture. A broader measurement model captures what these new systems actually distribute.Key takeaway: Build crawlability for AI search with intention. Confirm that AI crawlers can access your content, and remove JavaScript barriers that hide essential information. Map the task-driven behaviors that align with your products so you invest in content that meets real user goals. Strengthen your reputation footprint by earning mentions in communities that influence AI summaries. Expand your measurement model so you can track visibility, sentiment, and placement inside AI-generated results. That way you can compete in a search environment shaped by new rules and new signals.LLMs As A New Search Channel In A Multi Platform Discovery SystemSEO keeps getting declared dead every time Google ships a new interface, yet actual search behavior keeps spreading across more surfaces. Aleyda reacted to the “LLMs as a new channel” framing with immediate agreement because she sees teams wrestling with a bigger shift. They still treat Google as the only gatekeeper, even though users now ask questions, compare products, and verify credibility across several platforms at once. LLMs, TikTok, Instagram, and traditional search engines all function as parallel discovery layers, and the companies that hesitate to accept this trend end up confused about where SEO fits.Aleyda pointed to the industry's long dependence on Google and described how that dependence shaped expectations. Many teams built an entire worldview around a single SERP format, a single set of ranking factors, and a single customer entry point. Interface changes feel existential because the discipline was defined too narrowly for too long. She sees this tension inside consulting projects when stakeholders ask whether SEO is dying instead of asking where their audience now searches for answers.Retail clients provided her clearest examples. They already treat TikTok and Instagram as core search environments. They ask for guidance on how to structure content so it gets discovered through platform specific signals. They ask for clarity on how product intent gets inferred through tags, comments, watch time, and creator interactions. Their questions treat search as a distributed system, and their behavior hints at what the wider market will adopt. Aleyda considers this a preview, because younger customers rarely begin their journey inside a traditional search engine.Her story from a conference in China made the point even sharper. She explained how Baidu no longer carries the gravitational pull many Western marketers assume. People gather information through Red Note, Douyin, and several specialized platforms, and they assemble answers through a blend of formats. That experience changed Aleyda's expectations for Western markets. She believes...

.........................................................................

ORAINTI en KIROLEROS. Capítulo 5. Ejemplo práctico de SEO con Kiroleros... así son las reuniones para una consultoría SEO

ORAINTI en KIROLEROS. Capítulo 4. La IA en Google, actualizaciones y vacaciones con Aleyda Solís

Seguimos conociendo Orainti con su consultora en SEO

Aleyda Solís nos cuenta cómo nace Orainti, quiénes son, qué hacen.

El VAR va a dar con nosotros... Enfin, hemos intentado quedarnos con lo bueno del finde... hemos charlado con Óscar Uzquiano. Javier Salgado aficionado baskonista nos ha contado su experiencia en 23 copas y hemos viajado de nuevo a Italia para charlar con Nora Sáez de Maturana. También hemos conocido mejor lo que es Orainti con Aleyda Solís.

Conociendo a Aleyda Solís, experta en SEO y cofundadora de ORAINTI.

What are the SEO experts focusing on right now?  @CrawlingMondaysbyAleyda  is one of the most analytical, intuitive SEO specialists out there today. She's the founder of Orainti, a world-leading boutique SEO consultancy, and has one of the biggest audiences in this space. If you want to know what SEO tactics are actually worth your time, Aleyda is the person to ask. We talked about what SEO tests she's been running with her clients, what people get wrong about backlinking, how to harness AI effectively, and so much more. There is something for everyone in this conversation! (0:00) Intro (1:26) How Aleyda runs her SEO consultancy (7:07) How Aleyda manages her SEO clients (10:15) What does Aleyda test with her clients? (13:48) What tools can you use for SEO testing? (18:24) What SEO tests should well established companies be doing? (21:53) SEO strategies for startups (25:50) How to execute SEO without damaging other areas of the company (28:41) How to use backlinking effectively (36:18) How to actually use AI to your advantage (44:16) How to improve the FAQs on your website using AI (49:20) How to use AI without Google flagging you (52:30) How Google indexes content (54:45) What is an optmised page? (57:45) The need to be different (don't be lazy!) (1:03:49) Sites Aleyda recommends (1:06:37) Personal branding and community building If you enjoyed this episode, please subscribe! Where to find Aleyda Solis: LinkedIn: https://www.linkedin.com/in/aleyda X: @aleyda Website: https://www.aleydasolis.com/en Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/

We're back on the SEO beat on iGaming Daily, sponsored by Optimove, as Ivana Flynn is back in the host's chair, welcoming a very special guest, Aleyda Solís, SEO Consultant and founder of Orainti. Aleyda is hosting a closed-door SEO workshop at next week's CasinoBeats Summit in Malta, and joins Ivana for a discussion on the Google updates that the whole internet is feeling the effects of. Ivana and Aleyda chat about what's going on with Google, the present and future of AI generated content and how the algorithm updates have taken effect, 'parasite SEO', Google's Gemini AI vs Bing and ChatGPT, and SEO on LinkedIn. Ivana also quizzes Aleyda on the differences between SEO in the gaming industry and other industries.If you want to see Aleyda and Ivana in person, it's not too late! Tickets for CasinoBeats Summit are still available at SBCEvents.comHost: Ivana FlynnGuest: Aleyda SolísProducer: Anaya McDonaldEditor: James Ross Remember to check out our partners Optimove at https://hubs.la/Q02gLC5L0 or go to optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Aleyda Solis, an SEO consultant and Founder of Orainti, shares the 6 elements of effect AI prompts for SEO. Download the free powerups cheatsheet: https://marketingpowerups.com/031

Aleyda started her career as a frontend developer. After being continuously asked by clients how to get more traffic to their site, she stumbled into the world of SEO and the rest is history. These days, you'll find Aleyda running her highly specialized SEO agency Orainti, giving out free tips in one of many SEO resources she maintains, presenting in Spanish and English at industry events, and more. In this episode of Kinsta's Reverse Engineered podcast, host Jon Penland asks Aleyda about her journey into SEO, the skills needed to run a successful agency, and common SEO misconceptions businesses owners should avoid.Check out the show notes at https://kinsta.com/podcast/frontend-developer-seo-specialist/

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions that David asks Dixon in this episode include: How and where we can build up? What are good things to test? Where are the biggest wins? How much data is needed? What does Google see?

How can you elevate and optimise clicks from search engines like Google? And how do you get the most from their digital marketing budget? In this episode, we’ll discuss strategies for promoting your brand digitally across PPC, search, and paid media. We’ve lined up three great guests to explore the best tactics for setting up and optimising digital ads that drive ROI, and share predictions for how the digital advertising space is evolving for SMEs over the next year. We get key insights from Andrew Jacobs, Digital Marketing Manager at Otty Sleep, David Gavin, Head of Digital Growth at Add People, and Aleyda Solis, founder of Orainti, a boutique digital marketing agency aimed at growing businesses’ visibility and profits through SEO strategies. To find out more information about American Express Business Cards, visit: our BTI hub: http://americanexpress.com/uk/businesstrends Google Search Console is a free resource where you can find more information on tracking your backlinks data, as well as understanding your clicks, rankings, and indexability issues. To sign up and use this tool, visit: https://search.google.com/search-console/about Host: Nigel Cassidy @nigel_cassidy Host: Kate Bassett @Kate_Bassett Guest: Aleyda Solis, Founder of Orainti. Guest: Andrew Jacobs, Digital Marketing Manager at Otty Sleep. Guest: David Gavin, Head of Digital Growth at Add People. Produced by Kieron Banerji at Palm Tree Island - http://www.palmtreeisland.co.ukSee omnystudio.com/listener for privacy information.

My guest on this week's episode of Suds & Search is Aleyda Solis, founder at Orainti. Aleyda was awarded the 2018 European Search Personality of the Year at the European Search Awards. Aleyda is a popular conference presenter and frequent keynoter. She has presented at over 100 conferences in 20 countries presenting in both English and Spanish. For my money, she is one of my favorite presenters in the industry. You may have heard her present at SMX, MozCon, Pubcon, Women in Tech SEO, and Brighton SEO as well as many, many other places. Aleyda is the creator of the popular newsletter SEOfomo. When she launched it, SEOFomo took the SEO industry by storm. I'll ask Aleyda a little about the Newsletter during our conversation. She is the host of the popular video series Crawling Mondays. The series has amassed an impressive subscriber total and features conversations between Aleyda and some of the top SEOs in the world. She is also the creator of learningSEO.io an SEO learning roadmap with the best videos, blog posts and online training courses for different topics in SEO. As you would expect with anything from Aleyda, it's extremely comprehensive. Aleyda has a wide breadth of expertise but one of the topics I learned from her was international SEO. Whenever a website is appealing to audiences in several different countries speaking different languages, it presents numerous challenges from an SEO perspective. Aleyda has become the world's leading expert on international SEO and I start our conversation asking her a few questions about it. Join me for a conversation with Aleyda Solis, one of the leading SEO experts in the world. We'll chat about future-proofing your international SEO, tips and suggestions for video SEO she learned producing Crawling Mondays, and I'll ask her a little bit about starting the hottest newsletter in SEO.Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

A great way to start 2021 is to make sure your website is equipped with all the right SEO tools and strategies to improve your rankings. In today's interview, Aleyda Solis joins me as we discuss pruning your website of low-quality content, expanding your presence by creating Google Actions, optimizing your videos on YouTube for better search performance, and more. Aleyda is an International SEO Consultant and founder of Orainti -a highly specialized boutique SEO consultancy. She's also a blogger, speaker, and author. So whether you're an entrepreneur or running a website, this episode is full of smart strategies that can help improve your sales and conversions. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/273.

StreamYard Connect Ep33In Episode 33 of StreamYard Connect with Ross Brand, it's our first panel by popular request! We are talking about how livestreamers and podcasters can leverage SEO to grow their audience. Our expert panel includes International SEO consultant and speaker Aleyda Solis of https://www.orainti.com/ (Orainti), designer and entrepreneur Brenden Mulligan of https://www.podpage.com/?via=ross (Podpage), and live video producer and social media consultant Marisa Cali of AllTheSocial and https://www.liveonsocialnow.com/ (Live on Social Now Productions). GO LIVE with STREAMYARD: https://livestreamuniverse.com/StreamYard (https://LivestreamUniverse.com/StreamYard). TUBEBUDDY FREE DOWNLOAD: https://www.tubebuddy.com/freetrial?a=LivestreamUniverse (https://www.tubebuddy.com/freetrial?a=LivestreamUniverse) OVERLAY & BACKGROUND TEMPLATES for STREAMYARD: https://livestreamuniverse.com/templates (https://LivestreamUniverse.com/templates) GEAR Recommendations: https://livestreamuniverse.com/Resources (https://LivestreamUniverse.com/Resources) About StreamYard ConnectStreamYard Connect highlights the different ways talented professionals use live streaming to communicate with customers, connect to new career opportunities and attract candidates to fill job openings. Plus we cover news and technology updates…and the production techniques that power successful live broadcasts. Hosted by Ross Brand and sponsored by http://livestreamuniverse.com/Streamyard (StreamYard), a browser-based app that makes it easy to produce professional-looking livestreams. Join us on Wednesdays at 2pm ET for StreamYard Connect on the StreamYard Facebook Page and YouTube Channel. About StreamYard StreamYard is a live streaming studio in your computer or mobile browser that makes it easy to host shows with stable, professional-looking streams. HOST YOUR SHOW with STREAMYARD: https://livestreamuniverse.com/StreamYard (https://LivestreamUniverse.com/StreamYard). Originally livestreamed on the StreamYard Facebook page (3.1K views).

Join Sarah and Hannah with the amazing Aleyda Solis (Orainti) as they chat about her passion for SEO. She also talks about the things she loved about SEO, recalling her time with building and optimising websites, and expressing her passion for helping clients. They also get into bad SEO tips, including a poor understanding of Google SEO guidelines and the importance of educating yourself. Aleyda also gives her take on the future of SEO, visual searches, and the rise of the conversational approach of search engines. By the end of this episode, you will learn the importance of being yourself and having fun from time to time. There’s a lot to unpack, so stay tuned!  Aleyda Solis is an International SEO Consultant and founder of Orainti -a highly specializsd, boutique SEO consultancy-, blogger (Search Engine Land, Search Engine Journal and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish) and author (of "SEO, Las Claves Esenciales"). Awarded as the European Search Personality of the Year in 2018, included in Forbes top 10 online marketing experts to follow in 2015, in Entrepreneur as one of the 50 online marketing influencers to follow in 2016 and in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, Aleyda has also been interviewed in publications such as The Huffington Post.  From helping world renowned brands like Eastpak or Under Armour to startups like The Hungry House and Zillow, working in competitive SEO industries, to multilingual environments or Web migrations: Aleyda has not only developed a deep SEO know-how, but also diverse experience that she uses to help succeed her clients in challenging scenarios. ~ You can find Aleyda Solis on... Website: https://www.aleydasolis.com/en/ (https://www.aleydasolis.com/en/) LinkedIn: https://www.linkedin.com/in/aleyda/ (https://www.linkedin.com/in/aleyda/) Twitter: https://twitter.com/aleyda (https://twitter.com/aleyda) Facebook: https://www.facebook.com/aleydaseotips (https://www.facebook.com/aleydaseotips) YouTube: https://www.youtube.com/c/crawlingmondaysbyaleyda (https://www.youtube.com/c/crawlingmondaysbyaleyda)

Dig into tips, tricks, rules and resources for working from home or working remote with guest Aleyda Solis of Remoters.net and Orainti.

Today we're going to be discussing how to manage SEO agency relationships across the globe. Joining us is Aleyda Solis, the Founder of the international SEO consulting firm Orainti, which is an experience and world-renowned international mobile and technical search marketing practice that helps their clients establish and optimize their mobile and international websites through audit strategy, product management, and in house training. In part 3 of our conversation, we're going to talk a little bit about one of the most commonly used time for an SEO agency or remote SEO agency managing a web migration and expansion. Connect With:Aleyda Solis: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today we're going to be discussing how to manage SEO agency relationships across the globe. Joining us is Aleyda Solis, the Founder of the international SEO consulting firm Orainti, which is an experience and world-renowned international mobile and technical search marketing practice that helps their clients establish and optimize their mobile and international websites through audit strategy, product management, and in house training. In part 2 of our conversation, we are going to talk about how to manage the relationships with remote agencies.Connect With:Aleyda Solis: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today we're going to be discussing how to manage SEO agency relationships across the globe. Joining us is Aleyda Solis, the Founder of the international SEO consulting firm Orainti, which is an experience and world-renowned international mobile and technical search marketing practice that helps their clients establish and optimize their mobile and international websites through audit strategy, product management, and in house training. In part 1 of our conversation, we are going to talk about the differences between the US and European based agencies.Connect With:Aleyda Solis: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Getting great SEO results means making sure your audits are strategic, understandable, and actionable! With more than a decade of international SEO consulting under her belt, Aleyda Solis, Founder of Orainti, has learned just how important it is to maximize the growth from SEO audits. Tune in to episode 322 to get EDGEucated from the best of the best, Aleyda! Key discussion points from the show: Aleyda Solis's presentation on SEO Audits that Maximize Growth from SMXL19: SEO tools for crawling, link popularity, and rankings How the SEO audit focus will change based on the project goal, business, Website size, and SEO Maturity How to simplify the process of SEO audits

Se suele decir que la práctica hace al maestro, y la invitada de hoy puede presumir de tener experiencia en el sector del SEO a montones, porque es consultora SEO internacional y ha trabajado con empresas de Europa, América y Latinoamérica. Hay un dato que me resulta especialmente llamativo, y es que también ha sido oradora en más de 100 de eventos de posicionamiento web, como INBOUND, SMX, Pubcon, SearchLove, Mozcon o BrightonSEO.Su nombre es Aleyda Solis (ver Twitter, ver web). Es fundadora de la consultoría de SEO internacional, técnico y mobile llamada Orainti, co-fundadora de Remoters que ofrece recursos para el trabajo en remoto, ha comenzado hace poco unos episodios de SEO llamados Crawling Mondays en Youtube, y también es una de las voces cantantes de mujeresenseo.com, un listado de profesionales que pretende dar visibilidad a las mujeres del sector digital.Hablaremos sobre PWAs, herramientas imprescindibles para análisis SEO, anécdotas con clientes de eCommerce, KPIs... y otros temas técnicos (sobre todo en la primera mitad de la entrevista, luego vamos tratando temas más "normalitos" :D ) que podrán ayudarte a diferenciarte del resto. ¡Dale al "Play"! ;)

Se suele decir que la práctica hace al maestro, y la invitada de hoy puede presumir de tener experiencia en el sector del SEO a montones, porque es consultora SEO internacional y ha trabajado con empresas de Europa, América y Latinoamérica. Hay un dato que me resulta especialmente llamativo, y es que también ha sido oradora en más de 100 de eventos de posicionamiento web, como INBOUND, SMX, Pubcon, SearchLove, Mozcon o BrightonSEO.Su nombre es Aleyda Solis (ver Twitter, ver web). Es fundadora de la consultoría de SEO internacional, técnico y mobile llamada Orainti, co-fundadora de Remoters que ofrece recursos para el trabajo en remoto, ha comenzado hace poco unos episodios de SEO llamados Crawling Mondays en Youtube, y también es una de las voces cantantes de mujeresenseo.com, un listado de profesionales que pretende dar visibilidad a las mujeres del sector digital.Hablaremos sobre PWAs, herramientas imprescindibles para análisis SEO, anécdotas con clientes de eCommerce, KPIs... y otros temas técnicos (sobre todo en la primera mitad de la entrevista, luego vamos tratando temas más "normalitos" :D ) que podrán ayudarte a diferenciarte del resto. ¡Dale al "Play"! ;)

On this end-of year special we asked our guests (Aleyda Solis, Purna Virji, Larry Kim and Barry Schwartz) to think about what their number 1 digital marketing news story of 2018 was! Here's what we discussed... 2:00 What were the top digital marketing stories in 2018? 2:30 Story 1 – Google's Mobile First Index roll-out 8:40 Story 2 - The Cambridge Analytica story and resultant changes to Facebook's News Feed 17:30 Story 3 - Microsoft launches a new audience network, ‘Audience Ads’ 31:09 Story 4 - The "Zero results" SERP 41:30 General discussion about what story is the top story of the year 48:00 Is the Cambridge Analytica story or is the new audience network story having the biggest impact? 49:00 What common subject brings all the stories together? 50:00 What is the biggest impact that mobile-first indexing is having on marketers? 50:30 What kind of actionable takeaway can marketers apply from the zero-listing search result? 51:10 What can marketers learn from the Cambridge Analytics story? 51:45 What’s one lesson that marketers can learn from Purna’s “new audience network” story About this episode's guests Larry Kim, the CEO of MobileMonkey, Inc. – a Facebook Messenger Marketing Platform for marketers at companies of all sizes, helping users create powerful chatbots without coding. Aleyda Solis, an International SEO Consultant and founder of Orainti -a highly specialized, boutique SEO consultancy-, blogger (Search Engine Land, Search Engine Journal), speaker (with more than 100 conferences in 20 countries in English and Spanish). Purna Virji, named by Adweek on their 2018 Young Influentials List, Purna specializes in digital marketing, AI, and the future of search. In 2016, she was named by PPC Hero as the #1 Most Influential Expert in the world. Barry Schwartz, Editor of Search Engine Roundtable, News Editor at Search Engine Land and Speaker at Search Engine Strategies & WebmasterWorld Pub Conferences.

On this week's episode of the Internet Marketing Podcast Andy is joined by Aleyda Solis, International SEO consultant & Founder at Orainti to talk about Mobile SEO, International SEO and the latest on the importance of Technical SEO. On the show you'll learn about: What's been happening in Mobile SEO over the last few yearsWhat the Mobile First Index is, how it works and the impact it has on searchThe most common mistake businesses make when it comes to mobileAccelerated Mobile Pages (AMP) - why it's important to configure it properly, make sure pages are well optimised and provide a good user experienceWhy International SEO is important and why there's been a boom in bigger brands adopting itHreflang and how it can help with your International SEOJavaScript and the impact it has on technical SEO Why Technical SEO is still important todayPlus, Aleyda provides her top tip/key takeaway for the audience. If you'd like to connect with Aleyda, you can find her on Twitter here, on LinkedIn here and her own personal website is here.   See acast.com/privacy for privacy and opt-out information.

Aleyda Solis de Orainti regresa a MozPod y habla sobre SEO Internacional con Heidi Noonan-Mejicanos. En esta oportunidad, la charla trata sobre los retos que existen en el mundo de SEO para sitios web que se expanden a otros países. Da consejos sobre cómo estructurar un sitio, los beneficios de expandir, y la importancia de las características del lenguaje y los modismos propios de cada país.

Aleyda Solis, owner of Orainti consulting, joins host Brian Childs for an insightful deep dive into International SEO. Aleyda describes how to approach International SEO as well as some of the common ways businesses get this practice wrong. We begin by defining terms and illustrating how important cultural context is when optimizing for different languages. I really enjoyed this discussion because of how multi-faceted International SEO is and some of the matter-of-fact insights Aleyda provides. You can learn more about Aleyda Solis and Orainti Consulting here: https://www.orainti.com/

The classic entrepreneur trajectory has long since been to get an idea, launch the business, get a client or two, and then grow, grow, grow. Somehow we’ve come to accept the notion that agency success is tied to size and that growth is therefore THE goal. But what if that isn’t the case? In this episode, we dive into the concept of the boutique agency and explore the benefits and drawbacks of this model. We speak with Aleyda Solis about her experiences in making it work, and how to manage your time, your clients, your marketing and resist the siren call of staffing up and going for growth. Guest: Aleyda Solis, Founder, Orainti Aleyda is the founder of Orainti, a boutique SEO agency specializing in international SEO. She is a blogger (Search Engine Land, State of Digital and Moz), a speaker (with more than 80 conferences in 20 countries in English and and published author ("SEO, Las Claves Esenciales"). Aleyda was named by Forbes as one of the 10 Digital Marketing specialists to follow in 2015, and Entrepreneur named her as one of the 50 Online Marketing Influencers to follow in 2016. From helping world renowned brands to startups in competitive SEO industries, to multilingual environments or Web migrations, Aleyda excels in delivering deep know-how on complex SEO issues to help succeed her clients in challenging scenarios.

Episode 196 of Digital Marketing Radio features 'Think Outside The Box', chapter 15 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk')); Even though it may seem that there aren’t enough hours in the day to test all the digital marketing activities that you currently know about doesn’t mean that you should place your hands over your ears and refuse to hear about new possibilities. The opportunities that are open to you have changed so much over the last couple of years, and you can be sure that change will continue to occur at a rapid pace. 97) Expand and diversify – Aleyda Solis Someone who isn’t afraid of change is Aleyda Solis, International SEO Consultant and founder of Orainti. Aleyda says: “My tip is about expanding and diversifying your current online marketing actions to include new platforms every year, leaving a certain budget to do so. “Sometimes testing something that is just starting, or you have seen has worked well in other industries or international markets is something that you should be doing in order to assess new opportunities. Even if it doesn't work in conjunction with your established goals, it can help you to better understand your audience behaviour. Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.

At Vegas Pubcon 2016, Brent Csutoras, the Chief Social Media Strategist at SEJ, sat down with Aleyda Solis, International SEO Consultant & Founder of Orainti, to discuss the challenges specific to international SEO.The post Tackling International SEO Challenges: An Interview with Aleyda Solis appeared first on Search Engine Journal.

Aleyda Solis is a well-known and highly experienced International SEO consultant, renowned for providing personalized SEO advice, training, and on-going support. Through her boutique SEO consultancy Orainti, she has dedicated herself to helping multinationals and startups be visible and profitable in some of the world's most competitive, complex environments.

Aleyda Solis is a well-known and highly experienced International SEO consultant, renowned for providing personalized SEO advice, training, and on-going support. Through her boutique SEO consultancy Orainti, she has dedicated herself to helping multinationals and startups be visible and profitable in some of the world's mostcompetitive, complex environments.

  Aleyda Solis is an international SEO expert. She’s a consultant, keynote speaker, and a founder of Orainti. With more than 8 years of experience, she has successfully developed SEO processes targeted to the US, Europe, Asia & Latin America. EPISODE If you have been considering expanding your business, reaching an international audience could be key. International SEO processes are an optimal way reach to your foreign target market, and Aleyda Solis shares how to reach this goal by targeting multiple countries and languages by learning how to rank internationally and grow your client base. We Discuss: Creating optimized websites for each country. Working with international clients through a language barrier. The tools that you need to monitor and track your SEO efforts. Technical issues that may arise, and how to fix them. For complete shownotes and more, please head over to www.marketingspeak.com/aleyda   LINKS & RESOURCES MENTIONED Orainti SEMrush Search Metrics Similar Web SEOmonitor SERPWoo Voot Video Amigo Rank Ranger OnPage Pitchbox URL Profiler AccuRanker Link Assistant DeepCrawl The Marketer’s Toolbox All SEO Software Huballin DashThis Aleyda Solis Twitter Aleyda Solis Aleyda SEO Tips   STEP UP YOUR MARKETING GAME! 1) Start tracking your SEO today, using the Google Search Console and SEMrush to accurately track your efforts. 2) Decide if you want to use ccTLD's. Do you want your French website to be hosted as a .fr, or do you want it as a sub-directory of your current domain? 3) Research trends, interests, culture and behavior of the countries that you are interested in marketing to, so you can effectively determine your content and SEO strategy. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan   STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter