iGaming Daily

Artificial Intelligence is changing every industry, but what does it actually mean for iGaming marketing?At SBC Summit Americas 2026, Fernando Noodt sat down with Shai Frank, SVP of Product and GM Americas at Optimove, to discuss how AI is reshaping CRM, personalization and the future of player engagement. The conversation explores Optimove's "positionless marketing" philosophy and why AI is enabling marketers to move faster, make smarter decisions and create more personalised experiences than ever before. In this episode:✅ What is Positionless Marketing?✅ How AI is changing CRM strategies✅ Why human judgement still matters ✅ AI-powered campaign personalisation✅ Journey decisioning and player lifetime value✅ The role of ChatGPT, Claude and Gemini in marketing✅ Why there are no AI "best practices" yet✅ The future of AI in iGamingCould AI fundamentally change the way operators engage with players? And where do marketers fit into this new world?#AI #iGaming #CRM #Marketing #Optimove #ArtificialIntelligence #PlayerEngagement #SportsBetting #Casino #Tech

Prediction markets have become one of the biggest stories in gaming, fintech and sports betting, but Canada's approach looks very different from the United States.Kalshi is entering the Canadian market through a partnership with Wealthsimple, giving users access to thousands of event contracts. However, there is one major restriction: no sports betting contracts and no political markets. In this episode of iGaming Daily, Fernando Noodt is joined by Canadian Gaming Business Editor Tom Nightingale to break down:

The UK Government is considering a major shake-up of social media regulation, including a ban on under-16s using major platforms and potential restrictions for older teenagers.But could these measures help tackle another growing concern: illegal gambling operators targeting young people online?In this episode of iGaming Daily, Charlie Horner is joined by SBC News Editor Ted Orme-Claye and SBC News Journalist Patrick Killen to discuss:

In this episode, SBC Media Director Martyn Elliott is joined by industry experts Alex Kane (CEO and founder of Sporttrade), David Aron (Financial markets lawyer at Lowenstein Sandler), and Ian McGinley (Partner at Sidley Austin LLP). Together, they discuss the rise of prediction markets, navigating regulatory challenges, and the long-term impact on betting and trading platforms. They also explore how these markets became mainstream and what future regulatory developments could mean for the industry.Key Topics:Prediction markets' mainstream adoptionRegulatory landscape and legal challengesImpact of CFTC and Congress on prediction marketsDraftKings' strategy and prediction marketsMarket maker and exchange models in betting platformsHost: Martyn ElliottGuests: Alex Kane, David Aron & Ian McGinleyProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, Tim Miller from the UK Gambling Commission discusses the evolving landscape of illegal gambling, the challenges of enforcement, and the role of big tech in combating illegal sites. We explore strategies for collaboration, technological advancements, and regulatory updates to protect consumers and reduce the black market.Key TopicsThe scale and challenges of illegal gambling in the UKThe importance of data and evidence in enforcementRole of social media and big tech in illegal advertisingNew powers and resources for the UK Gambling CommissionInternational collaboration in gambling regulationImpact of crypto and new payment methods on gamblingConsumer protection and black market mitigation Host: Charlie HornerGuests: Tim Miller & Ted Menmuir Producer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we analyse Flutter Entertainment's decision to delist from the London Stock Exchange and its implications for the UK and US markets. We explore the strategic shifts, investor reactions, and broader industry impacts, providing insights into the evolving landscape of global gambling.Key TopicsFlutter's delisting from LSE and move to NYSEImpact on UK economy and gambling sectorUS market strategy and investor influenceBroader industry implications and regulatory environmentShareholder changes and investor sentimentHost: Charlie HornerGuests: Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, SBC Media Director Martyn Elliott is joined by Shawn Fluharty, Chair of the Better Gambling Forum. Together, they discuss how collaboration, regulation, and innovation are shaping the iGaming sector to drive sustainability, player protection, and responsible growth.Key TopicsThe mission of the Better Gambling Forum and its global approachThe importance of early expert involvement in policy makingIndustry's move beyond compliance for sustainabilityChallenges of prediction markets and black market risksThe role of media in shaping public perception of gamblingHost: Martyn ElliottGuest: Shawn FluhartyProducer: Anaya McDonaldEditor: Anaya McDonaldArticle: https://sbcnews.co.uk/social-responsibility/2026/05/26/better-gambling-forum-sbc-partnership/Learn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore the evolving landscape of US gaming, focusing on prediction markets, regulation, and the future of land-based and online betting. Featuring insights from industry experts at SBC Summit America, this discussion offers a comprehensive view of current challenges and opportunities.Key PointsPrediction markets regulation and legal landscapeImpact of regulation on prediction markets and operatorsGrowth opportunities in US iGaming and sports bettingLand-based gaming modernisation and AI integrationMarket strategies of major operators like Bet365 and BetMGMHost: Fernando NoodtGuest: Adam CandeeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the evolving landscape of prediction markets in the gaming industry, focusing on regulatory challenges, regional differences, and future prospects. Experts discuss recent developments in Latin America and the US, highlighting the importance of regulation, legal debates, and industry trends.Key TopicsRegulatory challenges for prediction marketsRegional differences in regulation (Latin America vs US)Future prospects and industry trendsHost: Fernando NoodtGuests: Lucia Gando & Justin ByersProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

Kylian Mbappé has once again found himself at the centre of a major dispute involving betting sponsorships, image rights and the French Football Federation ahead of the 2026 FIFA World Cup.In this episode of iGaming Daily, Joe Streeter is joined by Ted Menmuir to explore the growing conflict between elite athletes and commercial betting partnerships after reports emerged that senior France internationals are unhappy with their images being used in bookmaker marketing campaigns.The discussion explores how collective image rights work, why the dispute has resurfaced despite previous agreements, and whether this could have wider implications for sports sponsorship and gambling advertising around the world.

This episode explores the critical issue of bonus abuse in the iGaming industry, its impact on operators' revenue, and innovative solutions like AI-driven tools to combat organised fraud. Featuring Tetiana Dychenko, CPO of Casino at EveryMatrix, the discussion highlights how evolving tactics and technology are shaping the future of fraud prevention.Key TopicsThe scale of bonus abuse in 2026 and its impact on revenueThe evolution of bonus abuse tactics and organised groupsThe role of AI and behavioural analysis in detecting fraudRegulatory pressures and their influence on bonus abuseFuture trends and how operators can stay ahead of organised fraudRelevant Articles: https://igamingexpert.com/features/everymatrix-igaming-bonus-abuse/https://everymatrix.com/news/everymatrix-plays-mythbusters-on-igaming-bonus-abuse/ Host: Charlie HornerGuest: Tetiana DychenkoProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the recent merger between Bally's Intralot and Evoke, analysing the strategic, financial, and regulatory implications for the gambling industry. Join us as we dissect the deal's impact on UK and global markets, debt management, and future growth prospects.Key TopicsMerger strategy between Bally's Intralot and EvokeDebt restructuring and financial strategyMarket positioning and future growth in UK and EuropeHost: Charlie HornerGuest: Ted MenmuirProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the upcoming launch of Alberta's regulated iGaming market, insights from Minister Dale Nally, and lessons from Ontario's experience. We discuss market expectations, operator interest, regulatory strategies, and future outlooks for Alberta's gambling industry.Key  TopicsAlberta's iGaming market launch date and delaysLessons learned from Ontario's regulated marketOperator interest and market competition in AlbertaRegulatory strategies and player protectionRevenue projections and market success metricsHost: Fernando NoodtGuest: Tom NightingaleProducer: Anaya McDonaldEditor: Anaya McDonaldMedia: SBC Summit Canada ConferenceLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the recent transition of Andrew Rhodes from UK Gambling Commission to a senior role at Hawkbridge, analysing the implications for industry regulation, corporate governance, and future leadership in UK gambling. Experts discuss the evolving regulatory landscape, Rhodes' influence, and strategic industry insights. Key TopicsAndrew Rhodes' career transitionImplications for UK gambling regulationHawkbridge's advisory role and industry impactHost: Charlie HornerGuests: Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, Leo Judkins shares insights on decision-making, the importance of confidants in leadership, and managing pressures in the fast-paced iGaming industry. Discover practical advice for leaders to navigate challenges and build trusted relationships.Key TopicsThe role of confidants in decision-makingIndustry pressures and regulatory challenges in iGamingBuilding trusted relationships for leadership successHost: Charlie HornerGuests: Leo JudkinsProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the intersection of UK welfare reform and gambling policy, featuring insights from industry experts and political analysis. We discuss proposed welfare measures, their potential impact on the gambling sector, and broader economic implications.Key TopicsUK welfare reform proposalsImpact of welfare policy on gambling sectorPolitical strategies and industry implicationsHost: Charlie HornerGuests: Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the recent reported £20 million betting sponsorship deal between Betway and Manchester United, analysing its implications for football sponsorship, gambling regulation, and the evolving landscape of sports marketing.Key TopicsBetway's sponsorship deal with Manchester UnitedImplications of gambling regulation changes in UK footballThe value and perception of betting sponsorships in footballHost: Fernando NoodtGuests: Joe Streeter & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the latest developments in the iGaming sector, focusing on Bet365's entry into the French market, Flutter's leadership restructuring, and strategic moves across Europe and Asia. Experts analyse market dynamics, regulatory challenges, and future prospects for industry giants.Key TopicsBet365's debut in France and market prospectsFlutter's organisational restructuring and leadership changesStrategic expansion in Europe and AsiaRegulatory challenges and market conditions in FranceFuture outlook for iGaming giants in global marketsHost: Fernando NoodtGuests: Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the evolving legal landscape of prediction markets in the US, focusing on recent state bans, federal regulatory battles, and the implications for sports betting and gambling regulation. Experts discuss Minnesota's first explicit ban, the role of the CFTC, and the future of prediction markets amid legal and political challenges.Key TopicsLegal battles over prediction markets in the USMinnesota's explicit prediction market banRole of the Commodity Futures Trading Commission (CFTC)State vs. federal regulation of gambling productsSports leagues partnering with prediction marketsLegal implications for sportsbooks and prediction platformsPotential Supreme Court involvement in prediction market regulationHost: Fernando NoodtGuest: Justin ByersProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the UK Gambling Commission's decision to delay affordability checks, the implications for the industry, and the broader regulatory challenges. Experts Joe Streeter and Ted Menmuir analyse the political, technical, and societal impacts of these regulatory delays and what they mean for the future of UK gambling reform.Key TopicsUK Gambling Commission's delay of affordability checksImplications of regulatory delays for the industryPolitical and societal challenges in UK gambling reformHost: Fernando NoodtGuest: Ted Menmuir & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the EU's proposed union-wide tax on online gambling, its implications for the sector, and the broader challenges facing the EU's budget and policy harmonisation efforts. Key  TopicsEU's 2028 budget and fiscal initiativesProposed unionised tax on online gamblingImplications for the gambling industry and regulationHost: Charlie HornerGuest: Ted Menmuir Producer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the rising threat of DMCA strikes in the online space, especially in the iGaming industry. Host Ivana and her guest Sean discuss how these attacks impact brands, the importance of web security, and strategies for protection and recovery.Key TopicsDMCA strikes and their impact on brandsWeb security and vulnerability managementStrategies for recovery and protection against attacksHost: Ivana FlynnGuest: Sean BiancoProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the impact of AI on the workplace as Host Charlie Horner is joined by Caroline Butler, Head of Global Markets at Initiate International, focusing on how iGaming professionals can adapt their skills and organisational structures to stay relevant in a rapidly evolving industry. Key Topics:Impact of AI on job roles and organizational structuresSkills required for the AI age, including human-led evaluation and analysisThe importance of upskilling and self-evaluation in career developmentOrganizational changes driven by AI, including flatter hierarchies and merging rolesHost: Charlie HornerGuest: Caroline ButlerProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In today's episode of iGaming Daily, Host Charlie Horner is joined by SBC News Editor Ted Orme-Claye and SBC Editor-at-Large Ted Menmuir as the trio discuss the high-stakes extension of M&A talks between Evoke Plc and Bally's Intralot, and what the latter's surging Q1 results signal for the UK's competitive landscape.Tune in to find out:The M&A Waiting Game: Why the negotiation deadline was pushed to 8 June and if this "constructive" delay suggests a deal is closer or further away.Shareholder Sentiment: Whether Evoke investors will stomach the current 50p-per-share valuation or if the board has enough leverage to demand a premium.Bally's Intralot Power Play: A breakdown of their massive 180% revenue jump in Q1 and how their new Interactive unit is fueling global ambitions.The UK Battleground: How Bally's Intralot's 10.5% UK growth compares to local rivals and what a William Hill takeover would do to the "Big Four" hierarchy.Integration Hurdles: The financial reality of a potential merger, including debt structures and the strategic logic of folding Evoke into the new Bally's ecosystem.Host: Charlie HornerGuests: Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, Charlie Horner interviews Tom Waterhouse, founder of Waterhouse VC, to explore the evolving landscape of online gambling, regulatory impacts, investment strategies, and future opportunities in iGaming and betting markets.Key  topicsImpact of regulation and taxation on online gamblingUS market evolution and prediction marketsInvestment strategies in B2B iGaming suppliersFuture opportunities in scalable iGaming businessesHost: Charlie HornerGuest: Tom WaterhouseProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the intersection of US gambling laws, political influence, and the role of key figures like Dana White and Donald Trump. It delves into recent legislative changes, lobbying efforts, and the potential impact on the gambling industry.Key  TopicsGambling loss deduction cap at 90%Dana White's lobbying effortsTrump's potential policy reversalImpact on illegal vs. regulated gamblingRole of the American Gaming AssociationHost: Fernando NoodtGuest: Justin ByersProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the recent developments in the UK illegal gambling task force, its objectives, and the ongoing battle against the black market in iGaming. Experts discuss regulatory challenges, the effectiveness of the task force, and strategies to combat illegal gambling activities.Key TopicsUK illegal gambling task force objectivesPayment and enforcement strategies against offshore operatorsImpact of unlicensed sponsorship bans in sportsChallenges of regulating crypto payments in gamblingBalancing safety and competitiveness in the regulated marketHost: Charlie HornerGuest: Ted Orme-Claye & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores Australia's evolving gambling reforms, the political and social implications, and the challenges faced in implementing comprehensive regulations. Experts discuss the delayed progress post-Murphy Inquiry, the influence of stakeholders, and the future of gambling regulation in Australia.Key Topics:Gambling reform delays post-Murphy InquiryPolitical and economic liabilities of gambling industryFuture regulatory frameworks and national strategiesHost: Fernando NoodtGuest: Ted Orme-Claye & Ted MenmuirProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the ongoing debate around affordability checks in the UK gambling industry, featuring insights from Dr. James Noyes and recent developments at major operators like Supergroup and Flutter. We discuss regulatory challenges, industry impacts, and strategic shifts in global markets.Key TopicsAffordability checks and financial risk assessmentsDr. James Noyes' role and resignation reasonsSupergroup's focus on African markets and growth strategyFlutter's US market success and potential delistingRegulatory challenges and industry responses in gamblingHost: Charlie HornerGuest: Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In today's episode Host Charlie Horner is joined by Editor-at-Large Ted Menmuir as the pair explore the controversial topic of affordability checks in the UK gambling industry, examining regulatory challenges, industry reactions, and potential impacts on consumer behaviour and black market activity.Key topicsRegulatory challenges of affordability checksIndustry reactions and concernsPotential impact on black market activityHost: Charlie HornerGuest: Ted MenmuirProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In today's episode of iGaming Daily Host Charlie Horner is joined by Canadian Gaming Business Editor Tom Nightingale as the duo provides an in-depth preview of SBC Summit Canada, focusing on the upcoming Alberta iGaming launch, regulatory nuances, advertising debates, and the impact of the World Cup on Canadian gambling. Industry experts discuss market opportunities, regulatory challenges, and strategic insights for stakeholders.Host: Charlie HornerGuest: Tom NightingaleProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In today's episode of iGaming Daily, host Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and SBC Americas Senior Journalist Justin Byers as the trio discuss the sudden departure of FanDuel CEO Amy Howe and Flutter Entertainment's strategic "revitalisation project" following their Q1 results.Tune in to find out:The leadership shakeup at FanDuel: The details surrounding Amy Howe's exit after a five-year tenure and the internal promotion of Christian Genetski to the CEO role.  The "revitalization" of the US sportsbook: Why Flutter leadership is prioritizing a re-engineering of the FanDuel product to address soft liabilities and improve user engagement.  Global Q1 performance and guidance: Insight into Flutter's re-forecasted end-of-year revenue targets of $18.5 billion and the impact of new UK tax regulations.  International expansion hurdles: An analysis of Flutter's major investments in Italy with Sisal (SNI) and the challenges of the evolving regulatory framework in Brazil.  The prediction market race: How FanDuel aims to compete with rivals like DraftKings and Fanatics by investing nearly $300 million into its "one-app" prediction market product.  Host: Fernando NoodtGuests: Justin Byers & Ted Menmuir Producer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In today's episode of iGaming Daily, Editor of iGaming Expert and Host Joe Streeter is joined by Leo Judkins, Founder of iGaming Leaders, and Tom Galanis, CEO of TAG Media, as the trio discuss the mental health challenges, strategic pressures, and emotional weight behind making high-stakes decisions in the fast-paced iGaming industry. Tune in to today's episode to find out:The emotional toll of leadership: Leo Judkins recounts the "existential" difficulty of resigning from a stable career to start his own business and the heavy personal cost of managing large-scale redundancies.Balancing data and gut instinct: Tom Galanis explains why data is rarely 100% conclusive and how leaders must rely on "guttural instinct" and pattern recognition to execute tough choices.The importance of strategic "stepping back": Why "shower thoughts" and physical activities like walking a dog are essential tools to combat the constant firefighting of the iGaming event cycle.Managing "Imposter Syndrome" and authenticity: How embracing vulnerability and being the same person in the boardroom as you are at the bar can lead to better leadership outcomes.Navigating market volatility: Insights into recent difficult decisions, such as divesting from UK affiliate assets due to changing market conditions and regulatory shifts.Host: Joe StreeterGuests: Leo Judkins & Tom GalanisProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In today's episode of iGaming Daily, Host Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and SBC News Business Journalist Patrick Killeen as the trio discuss the precarious financial standing of Evoke PLC following the long-overdue disclosure of its 2025 full-year results and the potential "do or die" acquisition by Bally's.Tune in to today's episode to find out:The Reality of the Numbers: While leadership points to 2% growth in annual income reaching £1.7 billion, analysts view this as a real-term decline when measured against UK inflation.Debt and Deficits: Evoke is currently anchored by a massive £550 million corporate loss and a £2 billion debt pile that consumes nearly all cash generation through high interest repayments.A Potential Lifeline: Bally's and Intralot have emerged with a potential 50p per share offer valuing the company at £225 million, though current low share prices suggest a lack of market confidence in the deal.Operational Struggles: Despite cost-cutting measures such as closing approximately 270 retail shops, the business faces increasing pressure from an upcoming 40% RGT tax in the UK.Strategic Outlook: Growth in the international unit, specifically in Romania and Spain, serves as the primary positive narrative as the board explores whether the business can survive as a combined entity or must be broken up.Host: Fernando NoodtGuests: Ted Menmuir & Patrick KilleenProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In today's episode of iGaming Daily, SEO expert Ivana Flynn is joined by Andrew McGarry, Head of SEO at PowerPlay, as the duo discuss the commercial power of SEO forecasting and how to align technical strategy with business growth to secure executive buy-in.   Tune in to today's episode to find out:Bridging the Gap: Why SEOs often fail to show their value to C-suite executives and how to speak their language.  The Bucket Theory: Understanding why technical and content efforts are wasted if your site's "bucket" has structural holes.  Forecasting Growth: How to use historical data trends to map out FTD (First Time Deposit) uplifts instead of just tracking traffic.  World Cup Strategy: Choosing your "attack angle" to compete with media giants for high-intent sporting traffic.  The Death of "Good Enough": Why AI-generated vanilla content is being de-indexed and how original expertise is the only way to survive Google's quality bar.  Host: Ivana FlynnGuest: Andrew McGarryProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In today's episode of iGaming Daily, SBC Media Director Martyn Elliott takes hosting duties on the floor at SBC Summit in Malta joined by iGaming Expert Editor Joe Streeter and SBC Editor-at-Large Ted Menmuir as the trio discuss the major highlights from the summit floor, including the evolving threats of AI-driven fraud and the urgent regulatory challenges currently facing European markets.Tune in to today's episode to find out:AI and Fraud Evolution: How artificial intelligence is making fraud tools more accessible and allowing dangerous bots to target operators at a massive scale.Taxation Trends: The industry's growing concern over a taxation contagion in the UK and Netherlands and how these political decisions might impact other European markets.The Estonia Anomaly: Why Estonia decided to investigate cutting gambling taxes to boost their economy and position themselves as a regional hub.The Black Market Threat: Why the frictionless experience offered by unlicensed operators involving zero KYC checks is drawing players away from regulated sites.Cross-Border Solutions: The potential for EU-wide cooperation to implement transcontinental payment blocking and unified enforcement against criminal gambling rings.Host: Martyn ElliotGuests: Ted Menmuir & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In today's episode of iGaming Daily, host Charlie Horner is joined by SBC News Editor Ted Orme-Claye and Adelaide Lopez, Partner at Wiggin LLP, a lawyer who specialises in complex data protection, media, intellectual property disputes, and all facets of commercial litigation, and Patrick Rennie, Partner at Wiggin LLP, who is a highly experienced data protection expert with specialist knowledge across the Film & TV, Interactive Entertainment and Betting & Gaming sectors, as the trio discuss Skybet's successful appeal of a landmark 2025 High Court ruling regarding player consent and direct marketing for problem gamblers.  Tune in to today's episode to find out:How the Court of Appeal overturned a ruling that previously required operators to "read a player's mind" regarding their state of mental health during consent.  Why the Information Commissioner's Office (ICO) intervened in the case to address concerns over the legal definition of consent.  What this "back to basics" verdict means for the future of objective consent tests under UK GDPR.  The impact this decision has on the commercial freedom of online operators and the autonomy of individual consumers.  Best practices for operators to balance effective marketing campaigns with robust safer gambling monitoring. Host: Charlie HornerGuests: Ted Orme-Claye, Patrick Rennie & Adelaide LopezProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

Entain has taken another hit after Eminence Capital, its third-largest shareholder, announced it will be winding down and returning capital to investors.In today's episode of iGaming Daily, Charlie Horner is joined by Ted Orme-Claye and Patrick Killeen to break down what this means for Entain, its share price, and wider investor confidence in the global gambling sector.The discussion explores:Who Eminence Capital is and why its exit mattersWhy Entain's share price reacted to the newsThe history between Eminence and EntainHow wider gambling stocks have performed in 2026Why investor confidence has been shaken across the sectorThe impact of regulation, tax rises and prediction marketsWhether there are still reasons to be positive for operatorsWith Entain, Flutter, DraftKings and other gambling stocks facing pressure, this episode asks whether the sector is entering a tougher investment era, or simply adjusting to a new reality.Host: Charlie HornerGuests: Ted Orme-Claye & Patrick KilleenLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. #iGaming #Entain #GamblingStocks #SportsBetting #BettingIndustry #InvestorNews #GamblingNews #iGamingDaily #Ladbrokes #Coral

Prediction markets have become one of the most disruptive forces in global betting, and Brazil has just drawn a clear line.In today's episode of iGaming Daily, Fernando Noodt is joined by Leonardo Biazzi and Ana Maria Menezes to break down Brazil's move to restrict prediction markets, block platforms and treat event-based derivatives as part of the country's existing gambling framework.The discussion explores what this means for major players such as Kalshi and Polymarket, whether Brazil is taking a coordinated regulatory stance, and how this could develop ahead of the country's presidential election.In this episode: Why Brazil is cracking down on prediction markets  What the decision means for Kalshi and Polymarket  How event-based derivatives are being treated under Brazilian gambling law  Whether prediction markets will challenge the decision in court  Why Brazil may be missing an opportunity to regulate instead of prohibit  How Lula's election-year gambling agenda shapes the debate  Whether this is the end of prediction markets in Brazil or just the start of a longer battle This is a major moment for Brazil's betting market and a key test case for how governments may approach prediction markets globally.Host: Fernando NoodtGuests: Leonardo Biazzi & Ana Maria MenezesLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. #iGaming #PredictionMarkets #Brazil #Polymarket #Kalshi #SportsBetting #GamblingRegulation #BettingIndustry #iGamingDaily #GamblingNews

In today's episode of iGaming Daily Host Charlie Horner is joined by special guest Pontus Lindwall CEO of Betsson AB and SBC Editor-at-Large Ted Menmuir as the trio delve into Betsson's Q1 2026 results, navigating the stark contrast between record B2C customer engagement and the mounting margin pressures of a maturing European market.Tune in to today's episode to find out:How Betsson is managing a significant 47% slump in operating income amid rising global gaming taxes.The primary reasons behind the sharp €40m revenue drop in the B2B segment and the path to recovery.Why Latin America remains the group's "crown jewel" for growth while Central and Eastern Europe face regulatory headwinds.The strategic logic behind the €65m Rhino Entertainment acquisition and what it means for Betsson's Canadian ambitions.Whether the gambling industry has officially entered a new era of "commercial maturity" defined by higher costs and tighter regulation.Host: Charlie HornerGuests:  Ted Menmuir & Pontus LindwallProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In today's episode of iGaming Daily, Host Fernando Noodt is joined by SBC Editor Ted Orme-Claye and Editor-at-Large Ted Menmuir as the trio discuss FDJ's underwhelming Q1 performance in France and the legislative race against time for gambling reforms in Italy.Tune in to today's episode to find out:Why FDJ has downgraded its full-year guidance following stagnant lottery results and a rising tax burden.The status of the Kindred integration and whether it is finally delivering growth for FDJ's online unit.The latest updates from Rome on the Reorganisation Decree for Italy's land-based gambling sector.Whether Sports Minister Andrea Abodi will successfully overhaul the Dignity Decree's strict ban on gambling advertising.How the political fallout from the Italian national football team's World Cup absence is pressuring regulatory decisions.Host: Fernando NoodtGuests:  Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In today's episode of iGaming Daily Host Charlie Horner is joined by Arjan Korstjens Principle at Casino Marketing Academy and Dan Phillips, CEO, Founder, Investor & NED offering Advisory / Fractional Services at NEL Advisory (iGaming consultants) as the trio discuss the evolution of land-based marketing techniques and the strategic role of fractional advisory in driving global iGaming growth.Tune in to today's episode to find out:How traditional casino marketing principles are being adapted for the digital age.Why fractional leadership is becoming a vital tool for scaling gaming businesses.The most effective ways to bridge the gap between land-based and online operations.How expert advisory services help operators navigate increasingly complex global regulations.What the future of player retention looks like in a hyper-competitive market.Host: Charlie HornerGuests: Arjan Korstjens & Dan Phillips Producer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In today's episode of iGaming Daily, host Charlie Horner is joined by Ivan Filletti, CEO of GamingMalta, as the duo discuss why Malta remains a premier global hub for the iGaming industry and how the nation is evolving through new verticals like e-sports and video game development.Tune in to today's episode to find out:How Malta established itself as the "Silicon Valley of iGaming" by becoming the first European jurisdiction to regulate the industry in 2004.The ways the Maltese government is integrating iGaming into its long-term "Vision 2050" to consolidate and grow the sector.Why the island is diversifying its ecosystem to include e-sports, immersive technology, and predictive markets.How local educational programs and student internships are being used to nurture domestic talent for the gaming industry.What the "RESPECT" initiative represents in Malta's effort to advocate for the industry as a legitimate form of global entertainment.Host: Charlie HornerGuest: Ivan FillettiProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In today's episode of iGaming Daily, Host Charlie Horner is joined by iGaming Expert Editor Joe Streeter and SBC News Editor Ted Orme-Claye as the trio discuss the bombshell confirmation that Bally's Intralot is in talks to acquire evoke plc for 50p per share.Tune in to today's episode to find out:The Big Reveal: What evoke officially confirmed to the markets this morning following a weekend of intense speculation.The 50p Question: Why a valuation of just £225m for the owner of William Hill and 888 has sent the markets into a frenzy.The Debt Dilemma: How two companies with a combined debt mountain of over £6bn plan to make a merger work.UK Market Bullishness: Why Bally's Intralot is doubling down on the UK despite recent tax hikes and regulatory headwinds.Synergy or Survival: Whether this deal is a strategic masterstroke by Robeson Reeves or a necessary rescue mission for evoke.Host: Charlie HornerGuests: Joe Streeter & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, Host Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC Researcher Ana Maria Menezes as the trio discuss the explosive move by Brazil's Workers' Party (PT) to repeal the country's newly established legal betting framework and the political mystery surrounding President Lula's silence.Tune in to today's episode to find out:The "Kill Bill" Shockwave: An on-the-ground look at Bill PL-1808/2026 and why 68 members of the governing party want to dismantle a market that officially launched just months ago.The Architect of Prohibition: Who is Pedro Uczai, and does his legal caucus have the authority to override the Ministry of Finance's regulatory work?Lula's Calculated Silence: Why the President, despite his "no love for gambling" rhetoric, has yet to sign the bill, and whether he is playing a high-stakes game of political bargaining.Economic Harm vs. Fiscal Reality: Debunking the claims that "Bets" are destroying Brazilian society while the federal tax authority, Receita Federal, eyes $R$13bn$ in critical revenue.A Market at Ground Zero: The potential fallout for Brazilian football, media rights, and the newly formed SPA if the government successfully hits the reset button on a decade of legislative progress.Host: Charlie HornerGuests: Ana Maria Menezes & Ted MenmuirProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, Host Charlie Horner is joined by Optimove's VP of Revenue Motti Colman and SBC editor-at-large Ted Menmuir as the trio discuss Optimove's recent acquisition of Smartico , the distinction between AI decisioning and automation , and the critical role of personalised CRM strategies in maintaining operator margins ahead of the upcoming World Cup.Tune in to today's episode to find out:The Strategy Behind the Smartico Deal: Why Optimove chose to keep the gamification specialist as an independent entity to leverage its unique founder led success and niche market share.The Evolution of AI in CRM: How Optimove transitioned from smart orchestration to sophisticated AI decisioning and automation to solve the bottleneck of content creation.Defining Brand Voice through Technology: Why teaching AI a specific brand voice is essential to prevent marketing from becoming generic or boring.World Cup Stress Testing: How operators can use real-time CRM adjustments to reposition customers instantly when major tournament events occur.Protecting Margins Against Wastage: Why understanding incrementality is key to avoiding unnecessary bonus costs for players who would have deposited regardless of an offer.Host: Charlie HornerGuests: Motti Colman & Ted MenmuirProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, Host Charlie Horner is joined by SBC Americas News editor Tom Nightingale as the duo discuss the latest Q1 business update from BetMGM and how the joint venture is navigating a landscape of cooling revenue guidance and the rising threat of prediction markets.Tune in to today's episode to find out:The Financial Breakdown: Why BetMGM hit $25 million in EBITDA despite lowering its full-year revenue guidance.The Prediction Market Pivot: CEO Adam Greenblatt's candid (and critical) take on the rise of PMs and their impact on traditional sports betting.iGaming Dominance: Why online casino remains the "shining light" for the brand and the roadmap for upcoming expansion in Alberta and Virginia.Market Reactions: How the mixed Q1 results have impacted the share prices of parent companies Entain and MGM Resorts.The Future of the JV: An analysis of whether Entain and MGM are satisfied with the status quo or if a structural change is on the horizon.Host: Charlie HornerGuest: Tom NightingaleProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Affordability checks are back in the spotlight… but not for the reasons you'd expect.After years of debate following the UK Gambling Act Review, one of the key voices behind affordability checks is now calling for a pause on their implementation raising serious questions about whether the policy is fit for purpose.In today's episode of iGaming Daily, we break down: Why affordability checks were introduced in the first place  The latest call to pause them — and why it matters  Concerns around privacy, friction, and player experience Whether the industry's fears about the black market are becoming reality  What this means for the future of UK gambling regulation With pressure mounting from both industry stakeholders and reform advocates, is this the beginning of a major rethink?Host: Charlie HornerGuests: Ted Menmuir & Ted Orme-ClayeProducer: Luke WaltersEditor: Luke WaltersLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.#iGaming #GamblingNews #UKGambling #AffordabilityChecks #BettingIndustry #GamblingRegulation #iGamingDaily #SportsBetting #GamingNews #UKPolicy

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and iGaming Expert Editor Joe Streeter as the trio discuss the shifting landscape of the UK retail betting sector following a massive Grand National weekend, the fallout of recent tax hikes, and the uncertain future of the high-street bookmaker.Tune in to today's episode as we explore:The Grand National Aftermath: A look at the betting volume from Aintree and the controversial calls from Green Party Leader Zack Polanski to ban horse racing entirely.The Retail Squeeze: How the 40% tax on online casino operations is inadvertently forcing operators to slash costs and close brick-and-mortar shops to maintain efficiency.The Future of William Hill: Analyzing reports that evoke is looking to sell the iconic brand's retail estate and who the potential bidders might be in this climate.Community Pillars vs. "Hubs of Evil": Joe Streeter shares his firsthand experience working in betting shops to challenge the negative perceptions often found in the UK press.A Glimmer of Hope: Why Buzz Bingo and the bingo sector might be the only positive stories in a retail environment facing further sports betting tax hikes in 2027.Host: Charlie HornerGuests: Ted Menmuir & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by iGaming Expert Editor Joe Streeter and special guest Duncan Garvie, CEO of BetBlocker, as the trio unpack the significance of its recent OHID funding win, the future of safer gambling provision in the UK, and the wider debate around regulation, scrutiny, and industry responsibility.Tune in to today's episode as we explore:How BetBlocker secured just over £1 million in OHID funding and what was required to evidence its impact and effectivenessDuncan Garvie's reflections on his career in ADR and what led him to step away from that part of the industryWhat changes in his day-to-day role now that he is full-time CEO of BetBlockerWhat the new funding means for BetBlocker's next two years of expansion and support for usersWhether the evolving UK safer gambling landscape can realistically replace the role previously played by GambleAware and what that means for the sector's futureHost: Charlie HornerGuests: Joe Streeter & Duncan Garvie Producer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, Charlie Horner is joined by iGaming Editor Joe Streeter and SBC Editor-at-Large Ted Menmuir as the pair unpack the biggest shake-up in gambling harm prevention in the UK in years.Tune in to today's episode to find out:How the UK arrived at this new RET funding framework and why GambleAware's role came to an endWhich organisations have been confirmed as recipients - and any notable omissionsHow the sector has reacted to the newsThe key criticisms of centralising RET funding through the NHS and OHIDWhat changes for people using gambling treatment and support servicesHow the industry will look back on GambleAware's legacy after it closed its doors in MarchWhat the future holds for problem gambling services in this new era of UK gamblingHost: Charlie HornerGuests: Tom Nightingale & Justin ByersProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.