iGaming Daily

In today's episode of iGaming Daily, Host Charlie Horner is joined by iGaming Expert Editor Joe Streeter and SBC News Editor Ted Orme-Claye as the trio discuss the bombshell confirmation that Bally's Intralot is in talks to acquire evoke plc for 50p per share.Tune in to today's episode to find out:The Big Reveal: What evoke officially confirmed to the markets this morning following a weekend of intense speculation.The 50p Question: Why a valuation of just £225m for the owner of William Hill and 888 has sent the markets into a frenzy.The Debt Dilemma: How two companies with a combined debt mountain of over £6bn plan to make a merger work.UK Market Bullishness: Why Bally's Intralot is doubling down on the UK despite recent tax hikes and regulatory headwinds.Synergy or Survival: Whether this deal is a strategic masterstroke by Robeson Reeves or a necessary rescue mission for evoke.Host: Charlie HornerGuests: Joe Streeter & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, Host Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC Researcher Ana Maria Menezes as the trio discuss the explosive move by Brazil's Workers' Party (PT) to repeal the country's newly established legal betting framework and the political mystery surrounding President Lula's silence.Tune in to today's episode to find out:The "Kill Bill" Shockwave: An on-the-ground look at Bill PL-1808/2026 and why 68 members of the governing party want to dismantle a market that officially launched just months ago.The Architect of Prohibition: Who is Pedro Uczai, and does his legal caucus have the authority to override the Ministry of Finance's regulatory work?Lula's Calculated Silence: Why the President, despite his "no love for gambling" rhetoric, has yet to sign the bill, and whether he is playing a high-stakes game of political bargaining.Economic Harm vs. Fiscal Reality: Debunking the claims that "Bets" are destroying Brazilian society while the federal tax authority, Receita Federal, eyes $R$13bn$ in critical revenue.A Market at Ground Zero: The potential fallout for Brazilian football, media rights, and the newly formed SPA if the government successfully hits the reset button on a decade of legislative progress.Host: Charlie HornerGuests: Ana Maria Menezes & Ted MenmuirProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, Host Charlie Horner is joined by Optimove's VP of Revenue Motti Colman and SBC editor-at-large Ted Menmuir as the trio discuss Optimove's recent acquisition of Smartico , the distinction between AI decisioning and automation , and the critical role of personalised CRM strategies in maintaining operator margins ahead of the upcoming World Cup.Tune in to today's episode to find out:The Strategy Behind the Smartico Deal: Why Optimove chose to keep the gamification specialist as an independent entity to leverage its unique founder led success and niche market share.The Evolution of AI in CRM: How Optimove transitioned from smart orchestration to sophisticated AI decisioning and automation to solve the bottleneck of content creation.Defining Brand Voice through Technology: Why teaching AI a specific brand voice is essential to prevent marketing from becoming generic or boring.World Cup Stress Testing: How operators can use real-time CRM adjustments to reposition customers instantly when major tournament events occur.Protecting Margins Against Wastage: Why understanding incrementality is key to avoiding unnecessary bonus costs for players who would have deposited regardless of an offer.Host: Charlie HornerGuests: Motti Colman & Ted MenmuirProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, Host Charlie Horner is joined by SBC Americas News editor Tom Nightingale as the duo discuss the latest Q1 business update from BetMGM and how the joint venture is navigating a landscape of cooling revenue guidance and the rising threat of prediction markets.Tune in to today's episode to find out:The Financial Breakdown: Why BetMGM hit $25 million in EBITDA despite lowering its full-year revenue guidance.The Prediction Market Pivot: CEO Adam Greenblatt's candid (and critical) take on the rise of PMs and their impact on traditional sports betting.iGaming Dominance: Why online casino remains the "shining light" for the brand and the roadmap for upcoming expansion in Alberta and Virginia.Market Reactions: How the mixed Q1 results have impacted the share prices of parent companies Entain and MGM Resorts.The Future of the JV: An analysis of whether Entain and MGM are satisfied with the status quo or if a structural change is on the horizon.Host: Charlie HornerGuest: Tom NightingaleProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Affordability checks are back in the spotlight… but not for the reasons you'd expect.After years of debate following the UK Gambling Act Review, one of the key voices behind affordability checks is now calling for a pause on their implementation raising serious questions about whether the policy is fit for purpose.In today's episode of iGaming Daily, we break down: Why affordability checks were introduced in the first place  The latest call to pause them — and why it matters  Concerns around privacy, friction, and player experience Whether the industry's fears about the black market are becoming reality  What this means for the future of UK gambling regulation With pressure mounting from both industry stakeholders and reform advocates, is this the beginning of a major rethink?Host: Charlie HornerGuests: Ted Menmuir & Ted Orme-ClayeProducer: Luke WaltersEditor: Luke WaltersLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.#iGaming #GamblingNews #UKGambling #AffordabilityChecks #BettingIndustry #GamblingRegulation #iGamingDaily #SportsBetting #GamingNews #UKPolicy

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and iGaming Expert Editor Joe Streeter as the trio discuss the shifting landscape of the UK retail betting sector following a massive Grand National weekend, the fallout of recent tax hikes, and the uncertain future of the high-street bookmaker.Tune in to today's episode as we explore:The Grand National Aftermath: A look at the betting volume from Aintree and the controversial calls from Green Party Leader Zack Polanski to ban horse racing entirely.The Retail Squeeze: How the 40% tax on online casino operations is inadvertently forcing operators to slash costs and close brick-and-mortar shops to maintain efficiency.The Future of William Hill: Analyzing reports that evoke is looking to sell the iconic brand's retail estate and who the potential bidders might be in this climate.Community Pillars vs. "Hubs of Evil": Joe Streeter shares his firsthand experience working in betting shops to challenge the negative perceptions often found in the UK press.A Glimmer of Hope: Why Buzz Bingo and the bingo sector might be the only positive stories in a retail environment facing further sports betting tax hikes in 2027.Host: Charlie HornerGuests: Ted Menmuir & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by iGaming Expert Editor Joe Streeter and special guest Duncan Garvie, CEO of BetBlocker, as the trio unpack the significance of its recent OHID funding win, the future of safer gambling provision in the UK, and the wider debate around regulation, scrutiny, and industry responsibility.Tune in to today's episode as we explore:How BetBlocker secured just over £1 million in OHID funding and what was required to evidence its impact and effectivenessDuncan Garvie's reflections on his career in ADR and what led him to step away from that part of the industryWhat changes in his day-to-day role now that he is full-time CEO of BetBlockerWhat the new funding means for BetBlocker's next two years of expansion and support for usersWhether the evolving UK safer gambling landscape can realistically replace the role previously played by GambleAware and what that means for the sector's futureHost: Charlie HornerGuests: Joe Streeter & Duncan Garvie Producer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, Charlie Horner is joined by iGaming Editor Joe Streeter and SBC Editor-at-Large Ted Menmuir as the pair unpack the biggest shake-up in gambling harm prevention in the UK in years.Tune in to today's episode to find out:How the UK arrived at this new RET funding framework and why GambleAware's role came to an endWhich organisations have been confirmed as recipients - and any notable omissionsHow the sector has reacted to the newsThe key criticisms of centralising RET funding through the NHS and OHIDWhat changes for people using gambling treatment and support servicesHow the industry will look back on GambleAware's legacy after it closed its doors in MarchWhat the future holds for problem gambling services in this new era of UK gamblingHost: Charlie HornerGuests: Tom Nightingale & Justin ByersProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Americas News Editor Tom Nightingale and SBC Americas Business Journalist Justin Byers, and the trio unpack the NFL's evolving betting landscape, the expiration of major sportsbook partnerships, and the league's cautious stance on prediction markets.Tune in to today's episode to find out: Why NFL deals with FanDuel, DraftKings, and Caesars have expired  How data rights and partners like Genius Sports influence negotiations  What the NFL considers “objectionable” in prediction markets  Whether sportsbooks are scaling back marketing spend  What the future holds for NFL betting partnerships ahead of the next seasonHost: Charlie HornerGuests: Tom Nightingale & Justin ByersProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

The gambling industry in Australia is about to change forever.In this episode of iGaming Daily, we break down the government's major crackdown on gambling advertising including strict caps, live sports blackouts, and the removal of sponsorships.After years of political pressure, the Labour government has finally acted… but not everyone is happy.We explore:The new gambling ad restrictions coming in 2027Why Australia is targeting advertising firstThe real reason gambling ads are under fireHow this could reshape marketing and sponsorshipsWhat it means for operators competing in a mature marketWhether this opens the door to black market growthThis isn't just regulation it's a complete reset of how gambling brands operate and grow.Host: Charlie HornerGuests: Ted Menmuir & Ted Orme-ClayeEditor: Anaya McDoanldProducer: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing iGaming:https://optimove.comFor more iGaming news and analysis:https://sbcnews.co.uk

Gambling sponsorship in football is changing… and the impact could be huge.In Part 2 of our deep dive, we explore what happens next as the Premier League moves away from front-of-shirt gambling sponsors and what it means for clubs, fans, and the wider industry. 

Illegal gambling is growing fast… and it's happening right in front of us.In this episode of iGaming Daily, we take a deep dive into the black market and how it's targeting young audiences through social media, influencers, and the so-called “manosphere.” 

The US gambling market is being reshaped in real time and the rules are changing faster than ever.In today's episode of iGaming Daily, we break down two major developments that could redefine the future of the industry:

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by Jamie Nettleton, partner at Addisons Lawyers and IMGL member, and Ted Orme-Claye, Editor at SBC News, as the trio discuss the evolving regulatory landscape in Australia, unpacking key reform debates, enforcement pressures, and what the future could hold for one of the world's most lucrative gambling markets.Tune in to today's episode to find out: The biggest regulatory pressure points facing the Australian market right now  How political and public sentiment is shaping reform discussions  What stricter AML and consumer protection measures could mean for operators  Whether a national regulator is becoming inevitable  Why Australia continues to attract strong M&A interest despite uncertaintyHost: Charlie HornerGuests: Ted Orme-Claye & Jamie NettletonProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by Ted Menmuir and Ted Orme-Claye to discuss Paddy Power's confirmed marketing redundancies and what they signal for the wider UK gambling industry.Following confirmation from Flutter Entertainment that restructuring is underway at Paddy Power, the team breaks down why marketing has become an early casualty, how exposed Flutter is to the incoming 40% remote gaming duty, and what this means for the future of major UK gambling brands. The discussion also explores whether these cost-cutting measures are just the beginning, how the UK market could be reshaped in 2026 and beyond, and why leadership across the major PLCs is now under more pressure than ever to prove ROI, protect margins and fight for market share. Tune in to hear: Why Paddy Power has started cutting roles in marketing  Why marketing is often the first area hit during restructures  How exposed Flutter is to the new 40% RGD era  What this means for Sky Bet, Betfair, Tombola and the wider UK portfolio  Why 2026 could completely reset staffing, sponsorship and media buying strategies in UK gambling  How the battle for market share may reshape the industry in 2027 and beyond Host: Fernando Noodt Guests: Ted Menmuir & Ted Orme-Claye Producer: Luke MilesSubscribe for more daily insight into the global betting and gaming industry.Learn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.#iGaming #PaddyPower #FlutterEntertainment #GamblingIndustry

In today's episode of iGaming Daily SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and SBC Noticias Editor Lucia Gando as the trio discuss Codere's surprise move to explore a €2bn sale, breaking down the rationale, risks and realism behind taking a struggling Spanish gambling giant to market in a turbulent financial climate.Tune in to today's episode to find out: Why Codere has launched a sale process despite recent financial instability  Whether a €2bn valuation is realistic or overly ambitious  What assets and growth drivers make Codere attractive to buyers  Which companies or investors could realistically bid for the group  The potential impact of a sale on Spain and Latin America's gambling marketsHost: Fernando NoodtGuests: Ted Menmuir & Lucia GandoProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, iGaming Expert Editor Joe Streeter is joined by Optimove's VP of Product Shai Frank as the duo discuss how AI and Positionless Marketing are transforming player engagement, the challenges marketers face in adapting to rapid technological change, and what the future holds for CRM and personalisation in iGaming.Tune in to today's episode to find out:How Optimove's Positionless Marketing is reshaping iGaming campaigns and operations.The opportunities and pitfalls of generative AI in content creation.Why marketers must become “managers of agents” to stay ahead.Where AI is driving the most disruption across CRM, personalisation, and gamification.Predictions for marketing innovation in 2026 and 2027.Host: Joe StreeterGuest: Shai FrankProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Media Director Martyn Elliott and iGaming Expert Editor Joe Streeter as the trio discuss whether current regulation, taxation and industry practices are unintentionally fuelling the growth of the gambling black market, and what needs to change to stop it.Tune in to today's episode to find out:The key takeaways from the DealMeOut Black Market Prevention Summit 2026How serious the black market threat in the UK has become in recent yearsWhether policymakers are underestimating the scale of the issueThe impact of taxation, affordability checks and regulation on player migrationHost: Fernando NoodtGuests: Martyn Elliott & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. resourcesDeal Me Out Black Market Prevention Summit 2026 - https://example.com/deal-me-out-2026UKGC (UK Gambling Commission) - https://www.gamblingcommission.gov.ukGamStop Self-Exclusion Program - https://www.gamstop.co.uk

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by Neal Menashe, CEO of Super Group, as the duo discuss the company's Africa-first growth strategy, the dominance of casino revenues, and how Super Group is repositioning its global footprint through innovation, market exits and major sponsorship deals.Tune in to today's episode to find out:Why Africa has become the core growth engine for Super Group and how markets like South Africa and Nigeria fit into its strategyHow brands like Betway and Spin use sports betting as a gateway to drive higher-margin casino engagementThe reasoning behind exiting the United States market and shifting focus to more profitable global regionsHow the launch of the Zar Supercoin in partnership with Luno is transforming payments and improving marginsThe company's evolving marketing strategy, including its landmark partnership with Formula 1 and plans around the 2026 FIFA World CupHost: Charlie HornerGuest: Neal MenasheProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Prediction markets are no longer a niche experiment — they are rapidly becoming one of the most debated topics across iGaming, finance and global regulation. In this episode of iGaming Daily, Fernando Noodt is joined by Ted Orme-Claye and Martyn Elliott to break down the rise of prediction markets and what they mean for the future of betting.With platforms like Polymarket and Kalshi expanding globally, governments are taking very different approaches: Argentina has moved to block platforms outright  The US is treating them as financial derivatives  Brazil is emerging as a new, unregulated frontier The big question is:

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss the latest developments in Tipico's European Court of Justice case and what a potentially landmark ruling could mean for historical player claims, regulatory frameworks and the wider iGaming industry.Tune in to today's episode to find out:Why Tipico is facing legal challenges over bets placed between 2013 and 2020What the Advocate General's opinion says and why it could trigger player refund claimsWhether this opinion is legally binding and what happens next in the ECJ processHow Tipico has responded and where Malta's Bill 55 fits into the wider debateWhat the potential consequences could be for operators that previously worked in grey marketsHost: Charlie HornerGuests: Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Fernando Noodt is joined by SBC Editor-at Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss Gibraltar's imminent approval of its Gambling Bill 2025 and what it means for the territory's regulatory future, economic stability and relationship with the UK.Tune in to today's episode to find out:Why the Gambling Bill 2025 represents a turning point for Gibraltar's entire regulatory frameworkWhat key changes are being introduced to licensing, oversight and market structureHow vital the gambling sector is to Gibraltar's economy and workforceWhat government officials, including Trade Minister Nigel Feetham, have said about the BillHow the reforms could reshape Gibraltar's position in the global gambling landscape and its long-term ties with the UKHost: Fernando NoodtGuests: Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Americas Senior Journalist Tom Nightingale as the duo discuss the collapse of Virginia's online casino hopes, delays in Massachusetts, and the latest movement across key US gambling markets.Tune in to today's episode to find out:Why Virginia's iGaming bill failed despite support from both the House and SenateThe key disagreements and stakeholders that ultimately derailed the legislationWhat gambling laws did pass in Virginia including updates on DFS and land based casinosWhy Massachusetts has delayed online casino plans until 2027 and what the ongoing study involvesThe latest developments in Kentucky and Wyoming as momentum builds around new gambling billsHost: Charlie HornerGuest: Tom NightingaleProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media, Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and SBC Noticias Editor Lucia Gando as the trio discuss the latest developments in gambling taxation, including the proposed EU levy and Colombia's new player deposit tax, and what these changes could mean for operators and regulated markets worldwide.Tune in to today's episode to find out:What the proposed EU gambling levy is trying to achieve and how significant a 1 percent levy could be for operators when combined with national taxesHow seriously executives should take the European Commission's feasibility assessment at this stageWhether the EU could expand its involvement in gambling policy beyond taxationHow Colombia's new deposit tax might affect player behaviour and operational requirements for operatorsWhether increased taxation in both regions risks harming regulated markets rather than supporting themHost: Fernando NoodtGuests: Lucia Gando & Ted MenmuirProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss Flutter Entertainment's dramatic share price decline, the reshaping of its investor base, and whether shifting market sentiment could signal a deeper strategic turning point for the global gambling giant.Tune in to today's episode to find out:What recent changes in Flutter's investor portfolio reveal following its 2025 resultsThe key factors behind Flutter's 50% share price drop over the past 12 monthsHow market sentiment is shaping short term and long term expectations for the companyWhether new investors are seizing a discounted opportunity or anticipating bigger changes aheadIf activist involvement and leadership pressure could influence Flutter's future directionHost: Charlie HornerGuests: Ted Orme-Claye & Ted MenmuirProducer: Luke MilesEditor: Luke MilesLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Fernando Noodt is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Editor Joe Streeter as the trio discuss the Dutch regulator's record fine against Novatech, the growing crackdown on offshore operators and influencers, and what the KSA's tougher enforcement agenda could mean for the future of the regulated market.Tune in to today's episode to find out:Why the Dutch regulator issued a record fine to Novatech and what the case tells us about offshore enforcementWhether regulators can realistically collect penalties from operators based outside their jurisdictionWhy influencers promoting illegal operators are increasingly becoming a regulatory targetHow stricter compliance and enforcement could affect affiliates, marketing partners and licensed operatorsWhy black market enforcement is becoming a top priority ahead of the 2026 World CupHost: Fernando NoodtGuests: Ted Orme-Claye & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Editor Joe Streeter as the trio discuss why major operators are still making bold acquisitions despite global economic uncertainty, the growing role of AI in sportsbook trading ahead of the World Cup, and what Betsson's latest move in Canada signals for the future of the North American market.Tune in to today's episode to find out:Why Kaizen Gaming has acquired AI trading modelling firm GameplAI and what it means for sportsbook operations.How operators are preparing their trading models and platforms ahead of the 2026 World Cup.Whether the increasing use of AI in trading could impact pricing and value for players.The key insights from SBC's recent World Cup Digital Day sessions.Why Betsson has acquired Rhino Entertainment's Canadian B2C operations and what it means for the expanding Canadian market. Host: Charlie Horner Guests: Joe Streeter & Ted Orme-Claye Producer: Anaya McDonald Editor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Americas Senior Journalist Tom Nightingale as the duo discuss the latest US gambling legislation, an MLS betting scandal that has seen two players banned for life, the latest developments in prediction markets, and Kalshi's ambitions to expand globally despite ongoing regulatory battles.Tune in to today's episode to find out:Why two MLS players have reportedly been handed lifetime bans for gambling violations and what it means for sports integrity in the USHow another attempt to legalise sports betting in Georgia collapsed during the 2026 legislative sessionWhy Massachusetts lawmakers are proposing an even tougher tax regime for sports betting operatorsWhat Kalshi's expansion into Brazil signals for the future of prediction markets globallyWhat recent court rulings in Ohio and Michigan mean for Kalshi and Polymarket's sports-related ambitions in the USHost: Charlie HornerGuest: Tom NightingaleProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SEO Expert Ivana Flynn is joined by Conrad Bugeja, Marketing Director specialising in SEO, ASO strategy and broader marketing for LiveScore.com, VirginBet.com and LiveScoreBet.com, as the duo explore how AI-powered search tools and overviews are transforming the SEO landscape and what brands must do to remain visible as user behaviour shifts away from traditional search clicks.Tune in to today's episode to find out:How AI overviews and tools like ChatGPT are changing the way users interact with search resultsWhat “positionless marketing” means and why traditional ranking metrics are becoming less relevantWhy zero-click searches are increasing and what that means for organic trafficHow brands can stay visible by focusing on authority, citations and brand mentions across the webPractical tips for optimising content and websites so they can be discovered and cited by AI modelsHost: Ivana FlynnGuests: Conrad BugejaProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and SBC Researcher Ana Maria Menezes as the trio discuss whether President Lula's recent criticism of online casino games signals a genuine shift in Brazil's gambling policy or simply political positioning ahead of the country's 2026 presidential election.Tune in to today's episode to find out:Whether Lula's targeting of the “tigrinho” slot game reflects a real regulatory threat or a symbolic move aimed at shaping public opinion.How Brazil's rapidly growing regulated market, with 83 authorised operators and around R$37bn in GGR in 2025, could make a crackdown politically and economically difficult.What Lula's rhetoric means for international operators that have already paid licence fees and invested heavily in the market.Whether banning online casino games while keeping sports betting legal would even be workable from a regulatory standpoint.If Brazil's political risk is beginning to outweigh its status as one of the world's most attractive growth markets for online gambling.Host: Fernando NoodtGuests: Ted Menmuir & Ana Maria MenezesProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Media Director Martyn Elliott and special guest Leo Judkins, Founder of iGaming Leader Mastermind, as the trio discuss the hidden pressures of leadership in the iGaming industry and why even the most senior executives need support networks.Tune in to today's episode to find out:• Why leadership in iGaming can become increasingly isolating as you move up the ranks• The unique pressure of balancing commercial targets with strict regulatory compliance• How burnout, stress and imposter syndrome impact decision-making at the top• Why peer-led mastermind groups can help leaders find reassurance and clarity• Why embracing mistakes and vulnerability is essential for long-term growth and high performanceHost: Charlie HornerGuests: Martyn Elliott & Leo Judkins Producer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Noticias Editor Lucia Gando and SBC Researcher Ana Maria Menezes live from SBC Summit Rio as the trio discuss the growing tension between public perception and economic reality in Latin America's gambling industry, and how rising taxation and political scrutiny could reshape the future of Brazil's regulated market.Tune in to today's episode to find out:Why perception is overtaking facts in the public debate around gambling, and how betting volume headlines misrepresent actual operator profits.How increasing taxation across Latin America, including Brazil, Colombia and Peru, is putting pressure on licensed operators.Why excessive fiscal policies risk fuelling the illegal betting market, where player protections and tax contributions are absent.The biggest compliance challenges facing operators, including costly tech and regulatory fees that threaten smaller local brands.What the industry must do to improve its public image, from stronger CSR initiatives to better education of lawmakers ahead of key elections in 2026 and 2027.Host: Fernando NoodtGuests: Ana Maria Menezes & Ana Maria MenezesProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Researcher Ana Maria Menezes and SBC Notícias Brasil Editor Leonardo Biazzi live from the show floor at the SBC Summit Rio in Rio de Janeiro. Making his debut on the show, Leonardo dives straight into Brazil's rapidly shifting regulatory landscape as the team unpack the political drama surrounding the proposed 15% tax on player deposits, the growing influence of the “BBB” campaign, and what it all means for operators navigating one of the world's most talked-about betting markets.Tune in to today's episode to find out:Why Brazil's Chamber of Deputies blocked the proposed 15% player deposit tax and what that decision signals about political fragmentation in Brasília.How the “BBB” campaign targeting Bets, Banks and Billionaires is shaping regulatory rhetoric ahead of elections and why President Luiz Inácio Lula da Silva is leaning into anti-betting messaging.The real risk of aggressive taxation and how it could further strengthen Brazil's already massive illegal betting market.Why this tax defeat may only be temporary, with strong lobbying pressure and future legislative attempts likely on the horizon.Whether Brazil remains a strategic growth market for global operators despite regulatory volatility and political uncertainty.Host: Fernando NoodtGuests: Ana Maria Menezes & Leonardo BiazziProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Tom Nightingale, Senior Business Journalist of SBC Americas, and International Masters of Gaming Law President Marc Dunbar as the trio discuss the explosive rise of prediction markets, the regulatory turmoil unfolding in the United States, and whether the battle over federal versus state rights will ultimately reshape the future of the regulated gambling industry.Tune in to today's episode to find out:How prediction markets are disrupting the existing regulated gambling ecosystem and challenging state-licensed operators.Why the Commodity Futures Trading Commission has dramatically shifted its stance and what that means for the industry.The growing constitutional clash between federal oversight and individual state authority over gambling laws.Why the ultimate decision on prediction markets will likely rest with the Supreme Court of the United States and what that timeline could look like.The potential dangers of a deregulated nationwide betting marketplace and what it could mean for consumer protections.Host: Charlie HornerGuest: Tom Nightingale & Marc DunbarProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss whether Flutter Entertainment's underwhelming 2025 results are simply a temporary setback, or a warning sign that the world's most valuable iGaming operator is entering a more challenging era.Tune in to today's episode to find out:A full breakdown of Flutter's 2025 headline figures and what the numbers really reveal about profitability pressures.How the India RMG ban and mounting structural costs impacted operating profit and investor confidence.The market's reaction to missed targets and why Flutter's share price has come under sustained pressure.How FanDuel performed in the US, how it compares to DraftKings, and what leadership expects from FanDuel Predicts.Whether prediction markets are a genuine long-term threat and what Flutter must prioritise in 2026 to restore growth momentum.Host: Charlie HornerGuest: Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and iGaming Expert Business Journalist Christian Lee as the trio discuss the Betting & Gaming Council's AGM and why the fight against the black market has become the defining regulatory battle for UK gambling heading into 2026.Tune in to today's episode to find out:Why dismantling black market operators is now being framed as a “generational challenge” for the UK industryWhat signals are coming from the Department for Digital, Culture, Media & Sport and the UK Gambling Commission ahead of the 2026 implementation phaseThe key takeaways from the AGM at 11 Cavendish Square and whether the sector is genuinely unified after last year's tax tensionsHow Baroness-led enforcement plans and a proposed taskforce could operate in practiceWhether political goodwill and industry cohesion will be enough to combat black market growth long termHost: Charlie HornerGuest: Ted Menmuir & Christian LeeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by Ted Orme-Claye and Joe Streeter as the trio discuss the UK Government's latest consultation on gambling sponsorship, what it means for offshore operators leveraging football for brand legitimacy, and whether this marks a decisive shift in the post-White Paper regulatory era.Tune in to today's episode to find out:Whether the sponsorship consultation is truly about consumer protection, or a strategic move to tighten market control and regulatory credibility.How significant this development is within the wider post-White Paper reform agenda reshaping the UK gambling landscape.If a cross-industry enforcement taskforce spanning banks, tech platforms and law enforcement can realistically deliver coordinated action at scale.Whether the new measures finally close the grey area that has allowed offshore operators to gain exposure through UK football without holding a licence.What tighter sponsorship restrictions could mean for operator marketing strategy, customer acquisition costs, and the financial stability of football clubs reliant on gambling revenue.Host: Fernando NoodtGuest: Ted Orme-Claye & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Mark Schmidt, Managing Director of Africa at EveryMatrix, as the duo discuss the rapid evolution of Africa's iGaming market, the shift from retail to online, and why localisation, reliable technology, and smart gamification tools are critical for long-term success across the continent.Tune in to today's episode to find out:Why African operators were forced to build in-house platforms after broken promises from legacy European providersHow EveryMatrix is taking a selective, regulation-first approach to entering African marketsWhy treating Africa as one “homogeneous” market is a major mistakeHow tools like the Engage Suite and Bonus Guardian are helping operators boost retention while combating bonus abuseWhat it really takes to compete in highly consolidated markets like South Africa and fast-growing mobile-first regions such as KenyaHost: Charlie HornerGuest: Mark SchmidtProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by Henry Ross, Account Executive for Optimove, as the duo discuss the rapid evolution of South Africa's iGaming market and how AI-driven personalisation is reshaping player acquisition and retention strategies across the continent.Tune in to today's episode to find out:What makes the South African iGaming market unique and why it's maturing faster than many global counterpartsWhy operators must move beyond mass bonus-led campaigns to data-driven, one-to-one engagementHow AI is shifting marketing from scheduled campaigns to real-time, player-led experiencesThe biggest player retention challenges across African markets and how to tackle themWhy the next 3-5 years will define market leaders as regulation tightens and competition intensifiesHost: Charlie HornerGuest: Henry RossProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SEO Expert Ivana Flynn is joined by Alina Shvartskop Kalinichenko, Head of SEO at SEOloft, as the duo discuss how iGaming operators and affiliates can future-proof their SEO strategies for 2026 after one of the most volatile years the industry has ever seen.Tune in to today's episode to find out:Why branding is your ultimate SEO shield and how a strong, unified brand identity can stabilise traffic when generic keyword rankings collapse.How to defend against negative SEO attacks from spam link floods to reputation sabotage, and what backlink hygiene really looks like in 2026.The truth about White Hat vs Black Hat SEO and why you should study manipulative tactics without relying on them.How to implement agile SEO sprints by building long-term vision while executing in fast, adaptable 1-3 month cycles.How to prepare for AI-driven search including practical tactics to optimize for AI overviews, LLM citations, and third-party brand signals.Host: Ivana FlynnGuest: Alina Shvartskop KalinichenkoProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Media Director Martyn Elliott and SBC Editor-at-Large Ted Menmuir as the trio discuss whether tax hikes and regulatory pressures have derailed FDJ's growth story and if the Kindred acquisition is enough to restore investor confidence.Following the 2025 results from FDJ United, CEO Stéphane Pallez openly attributed a dramatic profit decline to rising European tax burdens, while leadership changes, including the departure of Nils Anden, signal a new phase post-Kindred integration.(Read More)With profits halved, EBITDA under pressure and investors now benchmarking FDJ against global heavyweights, the team asks if this is a temporary tax burn or a deeper structural concern. (Read More)Tune in to today's episode to find out:Why FDJ's profits were cut in half and whether tax hikes alone tell the full storyIf the €50m tax hit proves industry warnings about regulatory pressure were justifiedWhat the first year after acquiring Kindred Group really says about FDJ's online transformation strategyHow the departure of Nils Anden reshapes the leadership outlook heading into 2026Who FDJ is now being compared to among Europe's gambling giants and whether that comparison is fairHost: Charlie HornerGuests: Martyn Elliott & Ted Menmuir Producer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Americas Senior Business Journalist Tom Nightingale and SBC Americas Business Journalist Justin Byers to discuss the growing tension between federal regulators and state gaming authorities as prediction markets take centre stage in the US betting landscape following the CFTC Chair's surprise amicus brief in the Crypto.com case and what it could mean for the future of sports-related contracts nationwide.Tune in to today's episode to find out:What prompted the CFTC Chair to file an amicus brief in the Crypto.com case and why it marks a notable shift in toneWhether the CFTC's stance represents a calculated legal strategy or a broader political signalHow lawmakers are reacting to the potential expansion of federally regulated prediction marketsWhat's at stake in the Ninth Circuit appeal and how it could reshape sports-related contracts across the USWhether federally regulated event contracts could emerge as a parallel product to traditional sportsbooks, accelerating the federalisation of certain betting marketsHost: Fernando NoodtGuests: Tom Nightingale & Justin ByersProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and Dr Christian Rapani, Attorney at Rechtsanwalt Law and member of the International Masters of Gaming Law, to unpack the 20 year legal conflict between Austria and Malta and what the European Court of Justice's 2026 ruling means for player claims, cross-border enforcement, and the future of gambling regulation in Europe.Tune in to today's episode to find out:How Austrian player claims against Malta licensed operators evolved into a Europe-wide legal battleWhat the ECJ ruling in the WUNNER case actually clarifies and what it does notWhy Malta's Article 56A, known as Bill 55, has reshaped enforcement dynamicsWhether Austria's monopoly model is still sustainable in a modern EU marketWhat regulatory reform in Austria could mean for Malta, operators, and the wider European gambling frameworkRelevant Article: https://igamingexpert.com/features/odyssey-austria-malta-cjeu/Host: Fernando NoodtGuests: Ted Menmuir & Christian Rapani Producer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Jack Kelliher, Commercial Director of UK and Europe, and Stephen Crispe, Managing Director and Chief Executive Officer of Racing and Sports, as the trio discuss how horse racing betting must modernise to compete with sportsbooks and casinos, the role of technology in simplifying integration, and why the sport still presents a strong commercial opportunity for operators.Tune in to today's episode to find out:Why horse racing is losing ground to sports betting and online casinos and how the industry can regain relevance with younger audiencesHow simplification, gamification and modern UX/UI can make racing more accessible and engagingThe importance of embedded solutions and seamless tech integration for operatorsWhy specialist trading, profiling and outsourced risk management are crucial for sustainable growthThe financial upside of racing, including its high GGR potential and “always-on” event volume, plus what 2026 could hold for global marketsHost: Charlie HornerGuests: Jack Kelliher & Stephen CrispeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

SBC continues its Road to Rio series ahead of SBC Summit Rio as SBC Media Manager Fernando Noodt is joined by SBC researcher Ana Maria Menezes and guest speaker Ricardo Peixoto, Country Manager for Brazil at SofaScore. Ricardo will be speaking at this year's SBC Summit Rio on the panel Inside the Deal: The Game Behind Sports Sponsorship as they discuss how brands, data, and fan passion collide in the world of sports marketing ahead of the 2026 World Cup.Tune in to today's episode to find out:The Football Landscape: Brazil vs. Argentina: Explore the historic rivalry and generational perspectives on Brazil's and Argentina's prospects for the 2026 World Cup, from fan superstitions to expected quarterfinals and semifinals outcomes.Marketing Strategy: Cutting Through the Noise: Learn how brands can stand out during the World Cup, including the importance of emotional connection over ad spend and how different sectors navigate sponsorship challenges.The Intersection of Data and Emotion: Discover how statistics amplify fan passion, how data drives the “armchair expert” culture, and how fans obsessively prepare for tournaments using platforms like SofaScore.Gen Z and the TikTok Era:  Understand how brands engage younger audiences, the importance of quick, platform-specific messaging, and why FIFA's partnership with TikTok is a long-term play.If you'd like to hear more from our guest speaker, get your tickets now at SBC Events. Ricardo will be talking on the panel from 14:00–14:40 BRT on Inside the Deal: The Game Behind Sports Sponsorship at Stage 3 – Marketing. Once fuelled by superstar endorsements and headline sports deals, sponsorships now play under stricter rules, where integrity, compliance, and authenticity are the new currency. As regulation reshapes the game, one question looms: how can licensed operators and sports organisations keep the passion alive while playing by the rules? The next era of sponsorships starts here.Host: Fernando NoodtGuests: Ana Maria Menezes & Ricardo PeixotoProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Americas Senior Business Journalist Tom Nightingale as the duo discuss the growing debate around per wager taxes in US sports betting, from Illinois' controversial move to Michigan and Arizona's potential next steps.Tune in to today's episode to find out:What Illinois' per wager tax actually is and what lawmakers hoped it would achieve when it was introduced last summerThe real impact the tax has had on operators and bettors in Illinois, and how sportsbooks respondedWhy some Illinois lawmakers are now reconsidering and potentially looking to repeal the measureWhat Gretchen Whitmer is proposing in Michigan, and how it compares to Illinois' modelWhy states like Arizona are exploring tiered or alternative tax structures, and what this means for the wider US sports betting marketHost: Charlie HornerGuests: Tom NightingaleProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Fernando Noodt is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Business Journalist Christian Lee as the trio discuss Andrew Rhodes' decision to step down as Chief Executive of the UK Gambling Commission, reflecting on his “tough sheriff” tenure, the regulatory transformation under his watch, and what his departure means for the future direction of UK gambling governance.Tune in to today's episode to find out:Why Rhodes has chosen to leave now and whether the timing signals stability or unfinished businessHow the industry has reacted to his resignation, from praise for firm enforcement to criticism of regulatory overreachWhat fundamentally changed at the UKGC during his leadership, including enforcement strategy and political visibilityWhether his exit could slow key reforms such as the Single Customer View and land-based modernisationWhat kind of leadership the Commission needs next, continued hardline enforcement or a recalibration towards market stability and dialogueHost: Fernando NoodtGuests: Ted Orme-Claye & Christian LeeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Editor of SBC News Ted Orme-Claye and Alan Heuston, Partner at McCann FitzGerald LLP and member of IMGL, as the trio discuss Ireland's landmark overhaul of gambling regulation, the launch of the Gambling Regulatory Authority of Ireland, and what this means for operators, players, and the wider industry.Tune in to today's episode to find out:The Core Shift: How the new Gambling Regulatory Authority of Ireland (GRAI) will centralize regulation, replace outdated laws, and introduce a public health focus to protect vulnerable players.Licensing Timeline: What operators need to know about the phased rollout of betting licenses in July 2026 and gaming licenses later in the year.Marketing & Advertising Rules: The strict new restrictions on social media, broadcast watersheds, and content bans aimed at safeguarding minors and reducing gambling promotion.Mandatory Player Protections: How compulsory tools like spending limits, self-exclusion, and social responsibility funds will transform player safety standards.Industry Friction Points: The challenges operators face with technical standards that have yet to be published, even as licensing goes live.Host: Charlie HornerGuests: Ted Orme-Claye & Alan HeustonProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Gamification is one of the most powerful tools iGaming operators have to build real player loyalty, but only if it's implemented correctly.In today's episode of iGaming Daily, supported by Optimove, Charlie Horner is joined live at ICE by Kalev Karpuk, Optimove's Director of Gamification, to break down what's changed in gamification, what operators still get wrong, and how new tools are making it easier to build creative, configurable loyalty mechanics at scale. Kalev explains why modern gamification is moving beyond “points and badges” into deeper experiences like missions, tournaments, public profiles, and broader loyalty systems, and why he believes gamification should be public by default to unlock the social layer that drives real engagement.Tune in to find out:Why gamification in 2026 is no longer “missions and badges”, and what's replaced itThe most common mistakes operators make (and how to avoid them)Why gamification should be public, not hiddenHow gamification fits into CRM, email, SMS, and on-site engagementWhat Optimove is launching next, and why March is a key moment for rolloutHost: Charlie HornerProducer: Anaya McDonaldEditor: Luke WaltersGuest: Kalev Karpuk, Director of Gamification (Optimove)Location: ICE (Optimove stand)Learn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, we launch a brand-new Road to Rio series, inviting guest speakers who will be taking to the stage at our upcoming SBC Summit Rio.In our first episode, SBC Media Manager Fernando Noodt is joined by SBC researcher Ana Maria Menezes and special guest Hugo Baungartner, Chief Business Officer at Grupo Esportes Gaming Brasil, who will be speaking on the panel The Tax Game: Who Plays, Pays, as the trio discuss whether Brazil's newly regulated market is ready for prediction markets and who should really be calling the shots.Tune in to today's episode to find out:Why Brazil's stock exchange (B3) is eyeing prediction markets as early as March or AprilWhether prediction markets belong under betting regulation or financial oversightHow recent court rulings could limit regulators from overstepping their authorityThe critical role of Pix, banks, and the Central Bank in enabling or blocking new verticalsWhy operators are taking a cautious “wait and see” approach before entering BrazilDon't forget to catch Hugo at:The Tax Game: Who Plays, PaysStage 1 – LeadershipLaunched at 12% GGR under Law 14.790/2023, Brazil's market is already testing the resilience of operators. With R$30 million licence fees, shifting SPA ordinances, and whispers of higher or even retroactive taxes, the pressure is mounting. In a landscape that changes by the week, clarity is power: know the rules, read the moves, and stay two steps ahead to weather the next regulatory shake-up.Get tickets now !!!Host: Fernando NoodtGuests: Ana Maria Menezes & Hugo BaungartnerProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and iGaming Expert Editor Joe Streeter as the trio discuss Genius Sports' shock acquisition of Legend, and what it reveals about the future of sportstech, media ownership, and data-driven betting ecosystems.Tune in to today's episode to find out:Why Genius Sports' acquisition of Legend could mark a turning point for the sportstech and sports betting data marketWhat the shift toward combining media, audience, and data means for traditional sports data licensing modelsHow valuable owned media audiences have become as rights costs continue to riseWhether media ownership now offers a safer long-term strategy than exclusive data dealsHow this move could reshape competition, partnerships, and operator planning around major global sporting eventsHost: Fernando NoodtGuests: Ted Menmuir & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.