iGaming Daily

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by Neal Menashe, CEO of Super Group, as the duo discuss the company's Africa-first growth strategy, the dominance of casino revenues, and how Super Group is repositioning its global footprint through innovation, market exits and major sponsorship deals.Tune in to today's episode to find out:Why Africa has become the core growth engine for Super Group and how markets like South Africa and Nigeria fit into its strategyHow brands like Betway and Spin use sports betting as a gateway to drive higher-margin casino engagementThe reasoning behind exiting the United States market and shifting focus to more profitable global regionsHow the launch of the Zar Supercoin in partnership with Luno is transforming payments and improving marginsThe company's evolving marketing strategy, including its landmark partnership with Formula 1 and plans around the 2026 FIFA World CupHost: Charlie HornerGuest: Neal MenasheProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Prediction markets are no longer a niche experiment — they are rapidly becoming one of the most debated topics across iGaming, finance and global regulation. In this episode of iGaming Daily, Fernando Noodt is joined by Ted Orme-Claye and Martyn Elliott to break down the rise of prediction markets and what they mean for the future of betting.With platforms like Polymarket and Kalshi expanding globally, governments are taking very different approaches: Argentina has moved to block platforms outright  The US is treating them as financial derivatives  Brazil is emerging as a new, unregulated frontier The big question is:

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss the latest developments in Tipico's European Court of Justice case and what a potentially landmark ruling could mean for historical player claims, regulatory frameworks and the wider iGaming industry.Tune in to today's episode to find out:Why Tipico is facing legal challenges over bets placed between 2013 and 2020What the Advocate General's opinion says and why it could trigger player refund claimsWhether this opinion is legally binding and what happens next in the ECJ processHow Tipico has responded and where Malta's Bill 55 fits into the wider debateWhat the potential consequences could be for operators that previously worked in grey marketsHost: Charlie HornerGuests: Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Fernando Noodt is joined by SBC Editor-at Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss Gibraltar's imminent approval of its Gambling Bill 2025 and what it means for the territory's regulatory future, economic stability and relationship with the UK.Tune in to today's episode to find out:Why the Gambling Bill 2025 represents a turning point for Gibraltar's entire regulatory frameworkWhat key changes are being introduced to licensing, oversight and market structureHow vital the gambling sector is to Gibraltar's economy and workforceWhat government officials, including Trade Minister Nigel Feetham, have said about the BillHow the reforms could reshape Gibraltar's position in the global gambling landscape and its long-term ties with the UKHost: Fernando NoodtGuests: Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Americas Senior Journalist Tom Nightingale as the duo discuss the collapse of Virginia's online casino hopes, delays in Massachusetts, and the latest movement across key US gambling markets.Tune in to today's episode to find out:Why Virginia's iGaming bill failed despite support from both the House and SenateThe key disagreements and stakeholders that ultimately derailed the legislationWhat gambling laws did pass in Virginia including updates on DFS and land based casinosWhy Massachusetts has delayed online casino plans until 2027 and what the ongoing study involvesThe latest developments in Kentucky and Wyoming as momentum builds around new gambling billsHost: Charlie HornerGuest: Tom NightingaleProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media, Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and SBC Noticias Editor Lucia Gando as the trio discuss the latest developments in gambling taxation, including the proposed EU levy and Colombia's new player deposit tax, and what these changes could mean for operators and regulated markets worldwide.Tune in to today's episode to find out:What the proposed EU gambling levy is trying to achieve and how significant a 1 percent levy could be for operators when combined with national taxesHow seriously executives should take the European Commission's feasibility assessment at this stageWhether the EU could expand its involvement in gambling policy beyond taxationHow Colombia's new deposit tax might affect player behaviour and operational requirements for operatorsWhether increased taxation in both regions risks harming regulated markets rather than supporting themHost: Fernando NoodtGuests: Lucia Gando & Ted MenmuirProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss Flutter Entertainment's dramatic share price decline, the reshaping of its investor base, and whether shifting market sentiment could signal a deeper strategic turning point for the global gambling giant.Tune in to today's episode to find out:What recent changes in Flutter's investor portfolio reveal following its 2025 resultsThe key factors behind Flutter's 50% share price drop over the past 12 monthsHow market sentiment is shaping short term and long term expectations for the companyWhether new investors are seizing a discounted opportunity or anticipating bigger changes aheadIf activist involvement and leadership pressure could influence Flutter's future directionHost: Charlie HornerGuests: Ted Orme-Claye & Ted MenmuirProducer: Luke MilesEditor: Luke MilesLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Fernando Noodt is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Editor Joe Streeter as the trio discuss the Dutch regulator's record fine against Novatech, the growing crackdown on offshore operators and influencers, and what the KSA's tougher enforcement agenda could mean for the future of the regulated market.Tune in to today's episode to find out:Why the Dutch regulator issued a record fine to Novatech and what the case tells us about offshore enforcementWhether regulators can realistically collect penalties from operators based outside their jurisdictionWhy influencers promoting illegal operators are increasingly becoming a regulatory targetHow stricter compliance and enforcement could affect affiliates, marketing partners and licensed operatorsWhy black market enforcement is becoming a top priority ahead of the 2026 World CupHost: Fernando NoodtGuests: Ted Orme-Claye & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Editor Joe Streeter as the trio discuss why major operators are still making bold acquisitions despite global economic uncertainty, the growing role of AI in sportsbook trading ahead of the World Cup, and what Betsson's latest move in Canada signals for the future of the North American market.Tune in to today's episode to find out:Why Kaizen Gaming has acquired AI trading modelling firm GameplAI and what it means for sportsbook operations.How operators are preparing their trading models and platforms ahead of the 2026 World Cup.Whether the increasing use of AI in trading could impact pricing and value for players.The key insights from SBC's recent World Cup Digital Day sessions.Why Betsson has acquired Rhino Entertainment's Canadian B2C operations and what it means for the expanding Canadian market. Host: Charlie Horner Guests: Joe Streeter & Ted Orme-Claye Producer: Anaya McDonald Editor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Americas Senior Journalist Tom Nightingale as the duo discuss the latest US gambling legislation, an MLS betting scandal that has seen two players banned for life, the latest developments in prediction markets, and Kalshi's ambitions to expand globally despite ongoing regulatory battles.Tune in to today's episode to find out:Why two MLS players have reportedly been handed lifetime bans for gambling violations and what it means for sports integrity in the USHow another attempt to legalise sports betting in Georgia collapsed during the 2026 legislative sessionWhy Massachusetts lawmakers are proposing an even tougher tax regime for sports betting operatorsWhat Kalshi's expansion into Brazil signals for the future of prediction markets globallyWhat recent court rulings in Ohio and Michigan mean for Kalshi and Polymarket's sports-related ambitions in the USHost: Charlie HornerGuest: Tom NightingaleProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SEO Expert Ivana Flynn is joined by Conrad Bugeja, Marketing Director specialising in SEO, ASO strategy and broader marketing for LiveScore.com, VirginBet.com and LiveScoreBet.com, as the duo explore how AI-powered search tools and overviews are transforming the SEO landscape and what brands must do to remain visible as user behaviour shifts away from traditional search clicks.Tune in to today's episode to find out:How AI overviews and tools like ChatGPT are changing the way users interact with search resultsWhat “positionless marketing” means and why traditional ranking metrics are becoming less relevantWhy zero-click searches are increasing and what that means for organic trafficHow brands can stay visible by focusing on authority, citations and brand mentions across the webPractical tips for optimising content and websites so they can be discovered and cited by AI modelsHost: Ivana FlynnGuests: Conrad BugejaProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and SBC Researcher Ana Maria Menezes as the trio discuss whether President Lula's recent criticism of online casino games signals a genuine shift in Brazil's gambling policy or simply political positioning ahead of the country's 2026 presidential election.Tune in to today's episode to find out:Whether Lula's targeting of the “tigrinho” slot game reflects a real regulatory threat or a symbolic move aimed at shaping public opinion.How Brazil's rapidly growing regulated market, with 83 authorised operators and around R$37bn in GGR in 2025, could make a crackdown politically and economically difficult.What Lula's rhetoric means for international operators that have already paid licence fees and invested heavily in the market.Whether banning online casino games while keeping sports betting legal would even be workable from a regulatory standpoint.If Brazil's political risk is beginning to outweigh its status as one of the world's most attractive growth markets for online gambling.Host: Fernando NoodtGuests: Ted Menmuir & Ana Maria MenezesProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Media Director Martyn Elliott and special guest Leo Judkins, Founder of iGaming Leader Mastermind, as the trio discuss the hidden pressures of leadership in the iGaming industry and why even the most senior executives need support networks.Tune in to today's episode to find out:• Why leadership in iGaming can become increasingly isolating as you move up the ranks• The unique pressure of balancing commercial targets with strict regulatory compliance• How burnout, stress and imposter syndrome impact decision-making at the top• Why peer-led mastermind groups can help leaders find reassurance and clarity• Why embracing mistakes and vulnerability is essential for long-term growth and high performanceHost: Charlie HornerGuests: Martyn Elliott & Leo Judkins Producer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Noticias Editor Lucia Gando and SBC Researcher Ana Maria Menezes live from SBC Summit Rio as the trio discuss the growing tension between public perception and economic reality in Latin America's gambling industry, and how rising taxation and political scrutiny could reshape the future of Brazil's regulated market.Tune in to today's episode to find out:Why perception is overtaking facts in the public debate around gambling, and how betting volume headlines misrepresent actual operator profits.How increasing taxation across Latin America, including Brazil, Colombia and Peru, is putting pressure on licensed operators.Why excessive fiscal policies risk fuelling the illegal betting market, where player protections and tax contributions are absent.The biggest compliance challenges facing operators, including costly tech and regulatory fees that threaten smaller local brands.What the industry must do to improve its public image, from stronger CSR initiatives to better education of lawmakers ahead of key elections in 2026 and 2027.Host: Fernando NoodtGuests: Ana Maria Menezes & Ana Maria MenezesProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Researcher Ana Maria Menezes and SBC Notícias Brasil Editor Leonardo Biazzi live from the show floor at the SBC Summit Rio in Rio de Janeiro. Making his debut on the show, Leonardo dives straight into Brazil's rapidly shifting regulatory landscape as the team unpack the political drama surrounding the proposed 15% tax on player deposits, the growing influence of the “BBB” campaign, and what it all means for operators navigating one of the world's most talked-about betting markets.Tune in to today's episode to find out:Why Brazil's Chamber of Deputies blocked the proposed 15% player deposit tax and what that decision signals about political fragmentation in Brasília.How the “BBB” campaign targeting Bets, Banks and Billionaires is shaping regulatory rhetoric ahead of elections and why President Luiz Inácio Lula da Silva is leaning into anti-betting messaging.The real risk of aggressive taxation and how it could further strengthen Brazil's already massive illegal betting market.Why this tax defeat may only be temporary, with strong lobbying pressure and future legislative attempts likely on the horizon.Whether Brazil remains a strategic growth market for global operators despite regulatory volatility and political uncertainty.Host: Fernando NoodtGuests: Ana Maria Menezes & Leonardo BiazziProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Tom Nightingale, Senior Business Journalist of SBC Americas, and International Masters of Gaming Law President Marc Dunbar as the trio discuss the explosive rise of prediction markets, the regulatory turmoil unfolding in the United States, and whether the battle over federal versus state rights will ultimately reshape the future of the regulated gambling industry.Tune in to today's episode to find out:How prediction markets are disrupting the existing regulated gambling ecosystem and challenging state-licensed operators.Why the Commodity Futures Trading Commission has dramatically shifted its stance and what that means for the industry.The growing constitutional clash between federal oversight and individual state authority over gambling laws.Why the ultimate decision on prediction markets will likely rest with the Supreme Court of the United States and what that timeline could look like.The potential dangers of a deregulated nationwide betting marketplace and what it could mean for consumer protections.Host: Charlie HornerGuest: Tom Nightingale & Marc DunbarProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss whether Flutter Entertainment's underwhelming 2025 results are simply a temporary setback, or a warning sign that the world's most valuable iGaming operator is entering a more challenging era.Tune in to today's episode to find out:A full breakdown of Flutter's 2025 headline figures and what the numbers really reveal about profitability pressures.How the India RMG ban and mounting structural costs impacted operating profit and investor confidence.The market's reaction to missed targets and why Flutter's share price has come under sustained pressure.How FanDuel performed in the US, how it compares to DraftKings, and what leadership expects from FanDuel Predicts.Whether prediction markets are a genuine long-term threat and what Flutter must prioritise in 2026 to restore growth momentum.Host: Charlie HornerGuest: Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and iGaming Expert Business Journalist Christian Lee as the trio discuss the Betting & Gaming Council's AGM and why the fight against the black market has become the defining regulatory battle for UK gambling heading into 2026.Tune in to today's episode to find out:Why dismantling black market operators is now being framed as a “generational challenge” for the UK industryWhat signals are coming from the Department for Digital, Culture, Media & Sport and the UK Gambling Commission ahead of the 2026 implementation phaseThe key takeaways from the AGM at 11 Cavendish Square and whether the sector is genuinely unified after last year's tax tensionsHow Baroness-led enforcement plans and a proposed taskforce could operate in practiceWhether political goodwill and industry cohesion will be enough to combat black market growth long termHost: Charlie HornerGuest: Ted Menmuir & Christian LeeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by Ted Orme-Claye and Joe Streeter as the trio discuss the UK Government's latest consultation on gambling sponsorship, what it means for offshore operators leveraging football for brand legitimacy, and whether this marks a decisive shift in the post-White Paper regulatory era.Tune in to today's episode to find out:Whether the sponsorship consultation is truly about consumer protection, or a strategic move to tighten market control and regulatory credibility.How significant this development is within the wider post-White Paper reform agenda reshaping the UK gambling landscape.If a cross-industry enforcement taskforce spanning banks, tech platforms and law enforcement can realistically deliver coordinated action at scale.Whether the new measures finally close the grey area that has allowed offshore operators to gain exposure through UK football without holding a licence.What tighter sponsorship restrictions could mean for operator marketing strategy, customer acquisition costs, and the financial stability of football clubs reliant on gambling revenue.Host: Fernando NoodtGuest: Ted Orme-Claye & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Mark Schmidt, Managing Director of Africa at EveryMatrix, as the duo discuss the rapid evolution of Africa's iGaming market, the shift from retail to online, and why localisation, reliable technology, and smart gamification tools are critical for long-term success across the continent.Tune in to today's episode to find out:Why African operators were forced to build in-house platforms after broken promises from legacy European providersHow EveryMatrix is taking a selective, regulation-first approach to entering African marketsWhy treating Africa as one “homogeneous” market is a major mistakeHow tools like the Engage Suite and Bonus Guardian are helping operators boost retention while combating bonus abuseWhat it really takes to compete in highly consolidated markets like South Africa and fast-growing mobile-first regions such as KenyaHost: Charlie HornerGuest: Mark SchmidtProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by Henry Ross, Account Executive for Optimove, as the duo discuss the rapid evolution of South Africa's iGaming market and how AI-driven personalisation is reshaping player acquisition and retention strategies across the continent.Tune in to today's episode to find out:What makes the South African iGaming market unique and why it's maturing faster than many global counterpartsWhy operators must move beyond mass bonus-led campaigns to data-driven, one-to-one engagementHow AI is shifting marketing from scheduled campaigns to real-time, player-led experiencesThe biggest player retention challenges across African markets and how to tackle themWhy the next 3-5 years will define market leaders as regulation tightens and competition intensifiesHost: Charlie HornerGuest: Henry RossProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SEO Expert Ivana Flynn is joined by Alina Shvartskop Kalinichenko, Head of SEO at SEOloft, as the duo discuss how iGaming operators and affiliates can future-proof their SEO strategies for 2026 after one of the most volatile years the industry has ever seen.Tune in to today's episode to find out:Why branding is your ultimate SEO shield and how a strong, unified brand identity can stabilise traffic when generic keyword rankings collapse.How to defend against negative SEO attacks from spam link floods to reputation sabotage, and what backlink hygiene really looks like in 2026.The truth about White Hat vs Black Hat SEO and why you should study manipulative tactics without relying on them.How to implement agile SEO sprints by building long-term vision while executing in fast, adaptable 1-3 month cycles.How to prepare for AI-driven search including practical tactics to optimize for AI overviews, LLM citations, and third-party brand signals.Host: Ivana FlynnGuest: Alina Shvartskop KalinichenkoProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Media Director Martyn Elliott and SBC Editor-at-Large Ted Menmuir as the trio discuss whether tax hikes and regulatory pressures have derailed FDJ's growth story and if the Kindred acquisition is enough to restore investor confidence.Following the 2025 results from FDJ United, CEO Stéphane Pallez openly attributed a dramatic profit decline to rising European tax burdens, while leadership changes, including the departure of Nils Anden, signal a new phase post-Kindred integration.(Read More)With profits halved, EBITDA under pressure and investors now benchmarking FDJ against global heavyweights, the team asks if this is a temporary tax burn or a deeper structural concern. (Read More)Tune in to today's episode to find out:Why FDJ's profits were cut in half and whether tax hikes alone tell the full storyIf the €50m tax hit proves industry warnings about regulatory pressure were justifiedWhat the first year after acquiring Kindred Group really says about FDJ's online transformation strategyHow the departure of Nils Anden reshapes the leadership outlook heading into 2026Who FDJ is now being compared to among Europe's gambling giants and whether that comparison is fairHost: Charlie HornerGuests: Martyn Elliott & Ted Menmuir Producer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Americas Senior Business Journalist Tom Nightingale and SBC Americas Business Journalist Justin Byers to discuss the growing tension between federal regulators and state gaming authorities as prediction markets take centre stage in the US betting landscape following the CFTC Chair's surprise amicus brief in the Crypto.com case and what it could mean for the future of sports-related contracts nationwide.Tune in to today's episode to find out:What prompted the CFTC Chair to file an amicus brief in the Crypto.com case and why it marks a notable shift in toneWhether the CFTC's stance represents a calculated legal strategy or a broader political signalHow lawmakers are reacting to the potential expansion of federally regulated prediction marketsWhat's at stake in the Ninth Circuit appeal and how it could reshape sports-related contracts across the USWhether federally regulated event contracts could emerge as a parallel product to traditional sportsbooks, accelerating the federalisation of certain betting marketsHost: Fernando NoodtGuests: Tom Nightingale & Justin ByersProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and Dr Christian Rapani, Attorney at Rechtsanwalt Law and member of the International Masters of Gaming Law, to unpack the 20 year legal conflict between Austria and Malta and what the European Court of Justice's 2026 ruling means for player claims, cross-border enforcement, and the future of gambling regulation in Europe.Tune in to today's episode to find out:How Austrian player claims against Malta licensed operators evolved into a Europe-wide legal battleWhat the ECJ ruling in the WUNNER case actually clarifies and what it does notWhy Malta's Article 56A, known as Bill 55, has reshaped enforcement dynamicsWhether Austria's monopoly model is still sustainable in a modern EU marketWhat regulatory reform in Austria could mean for Malta, operators, and the wider European gambling frameworkRelevant Article: https://igamingexpert.com/features/odyssey-austria-malta-cjeu/Host: Fernando NoodtGuests: Ted Menmuir & Christian Rapani Producer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Jack Kelliher, Commercial Director of UK and Europe, and Stephen Crispe, Managing Director and Chief Executive Officer of Racing and Sports, as the trio discuss how horse racing betting must modernise to compete with sportsbooks and casinos, the role of technology in simplifying integration, and why the sport still presents a strong commercial opportunity for operators.Tune in to today's episode to find out:Why horse racing is losing ground to sports betting and online casinos and how the industry can regain relevance with younger audiencesHow simplification, gamification and modern UX/UI can make racing more accessible and engagingThe importance of embedded solutions and seamless tech integration for operatorsWhy specialist trading, profiling and outsourced risk management are crucial for sustainable growthThe financial upside of racing, including its high GGR potential and “always-on” event volume, plus what 2026 could hold for global marketsHost: Charlie HornerGuests: Jack Kelliher & Stephen CrispeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

SBC continues its Road to Rio series ahead of SBC Summit Rio as SBC Media Manager Fernando Noodt is joined by SBC researcher Ana Maria Menezes and guest speaker Ricardo Peixoto, Country Manager for Brazil at SofaScore. Ricardo will be speaking at this year's SBC Summit Rio on the panel Inside the Deal: The Game Behind Sports Sponsorship as they discuss how brands, data, and fan passion collide in the world of sports marketing ahead of the 2026 World Cup.Tune in to today's episode to find out:The Football Landscape: Brazil vs. Argentina: Explore the historic rivalry and generational perspectives on Brazil's and Argentina's prospects for the 2026 World Cup, from fan superstitions to expected quarterfinals and semifinals outcomes.Marketing Strategy: Cutting Through the Noise: Learn how brands can stand out during the World Cup, including the importance of emotional connection over ad spend and how different sectors navigate sponsorship challenges.The Intersection of Data and Emotion: Discover how statistics amplify fan passion, how data drives the “armchair expert” culture, and how fans obsessively prepare for tournaments using platforms like SofaScore.Gen Z and the TikTok Era:  Understand how brands engage younger audiences, the importance of quick, platform-specific messaging, and why FIFA's partnership with TikTok is a long-term play.If you'd like to hear more from our guest speaker, get your tickets now at SBC Events. Ricardo will be talking on the panel from 14:00–14:40 BRT on Inside the Deal: The Game Behind Sports Sponsorship at Stage 3 – Marketing. Once fuelled by superstar endorsements and headline sports deals, sponsorships now play under stricter rules, where integrity, compliance, and authenticity are the new currency. As regulation reshapes the game, one question looms: how can licensed operators and sports organisations keep the passion alive while playing by the rules? The next era of sponsorships starts here.Host: Fernando NoodtGuests: Ana Maria Menezes & Ricardo PeixotoProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Americas Senior Business Journalist Tom Nightingale as the duo discuss the growing debate around per wager taxes in US sports betting, from Illinois' controversial move to Michigan and Arizona's potential next steps.Tune in to today's episode to find out:What Illinois' per wager tax actually is and what lawmakers hoped it would achieve when it was introduced last summerThe real impact the tax has had on operators and bettors in Illinois, and how sportsbooks respondedWhy some Illinois lawmakers are now reconsidering and potentially looking to repeal the measureWhat Gretchen Whitmer is proposing in Michigan, and how it compares to Illinois' modelWhy states like Arizona are exploring tiered or alternative tax structures, and what this means for the wider US sports betting marketHost: Charlie HornerGuests: Tom NightingaleProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Fernando Noodt is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Business Journalist Christian Lee as the trio discuss Andrew Rhodes' decision to step down as Chief Executive of the UK Gambling Commission, reflecting on his “tough sheriff” tenure, the regulatory transformation under his watch, and what his departure means for the future direction of UK gambling governance.Tune in to today's episode to find out:Why Rhodes has chosen to leave now and whether the timing signals stability or unfinished businessHow the industry has reacted to his resignation, from praise for firm enforcement to criticism of regulatory overreachWhat fundamentally changed at the UKGC during his leadership, including enforcement strategy and political visibilityWhether his exit could slow key reforms such as the Single Customer View and land-based modernisationWhat kind of leadership the Commission needs next, continued hardline enforcement or a recalibration towards market stability and dialogueHost: Fernando NoodtGuests: Ted Orme-Claye & Christian LeeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Editor of SBC News Ted Orme-Claye and Alan Heuston, Partner at McCann FitzGerald LLP and member of IMGL, as the trio discuss Ireland's landmark overhaul of gambling regulation, the launch of the Gambling Regulatory Authority of Ireland, and what this means for operators, players, and the wider industry.Tune in to today's episode to find out:The Core Shift: How the new Gambling Regulatory Authority of Ireland (GRAI) will centralize regulation, replace outdated laws, and introduce a public health focus to protect vulnerable players.Licensing Timeline: What operators need to know about the phased rollout of betting licenses in July 2026 and gaming licenses later in the year.Marketing & Advertising Rules: The strict new restrictions on social media, broadcast watersheds, and content bans aimed at safeguarding minors and reducing gambling promotion.Mandatory Player Protections: How compulsory tools like spending limits, self-exclusion, and social responsibility funds will transform player safety standards.Industry Friction Points: The challenges operators face with technical standards that have yet to be published, even as licensing goes live.Host: Charlie HornerGuests: Ted Orme-Claye & Alan HeustonProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Gamification is one of the most powerful tools iGaming operators have to build real player loyalty, but only if it's implemented correctly.In today's episode of iGaming Daily, supported by Optimove, Charlie Horner is joined live at ICE by Kalev Karpuk, Optimove's Director of Gamification, to break down what's changed in gamification, what operators still get wrong, and how new tools are making it easier to build creative, configurable loyalty mechanics at scale. Kalev explains why modern gamification is moving beyond “points and badges” into deeper experiences like missions, tournaments, public profiles, and broader loyalty systems, and why he believes gamification should be public by default to unlock the social layer that drives real engagement.Tune in to find out:Why gamification in 2026 is no longer “missions and badges”, and what's replaced itThe most common mistakes operators make (and how to avoid them)Why gamification should be public, not hiddenHow gamification fits into CRM, email, SMS, and on-site engagementWhat Optimove is launching next, and why March is a key moment for rolloutHost: Charlie HornerProducer: Anaya McDonaldEditor: Luke WaltersGuest: Kalev Karpuk, Director of Gamification (Optimove)Location: ICE (Optimove stand)Learn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, we launch a brand-new Road to Rio series, inviting guest speakers who will be taking to the stage at our upcoming SBC Summit Rio.In our first episode, SBC Media Manager Fernando Noodt is joined by SBC researcher Ana Maria Menezes and special guest Hugo Baungartner, Chief Business Officer at Grupo Esportes Gaming Brasil, who will be speaking on the panel The Tax Game: Who Plays, Pays, as the trio discuss whether Brazil's newly regulated market is ready for prediction markets and who should really be calling the shots.Tune in to today's episode to find out:Why Brazil's stock exchange (B3) is eyeing prediction markets as early as March or AprilWhether prediction markets belong under betting regulation or financial oversightHow recent court rulings could limit regulators from overstepping their authorityThe critical role of Pix, banks, and the Central Bank in enabling or blocking new verticalsWhy operators are taking a cautious “wait and see” approach before entering BrazilDon't forget to catch Hugo at:The Tax Game: Who Plays, PaysStage 1 – LeadershipLaunched at 12% GGR under Law 14.790/2023, Brazil's market is already testing the resilience of operators. With R$30 million licence fees, shifting SPA ordinances, and whispers of higher or even retroactive taxes, the pressure is mounting. In a landscape that changes by the week, clarity is power: know the rules, read the moves, and stay two steps ahead to weather the next regulatory shake-up.Get tickets now !!!Host: Fernando NoodtGuests: Ana Maria Menezes & Hugo BaungartnerProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and iGaming Expert Editor Joe Streeter as the trio discuss Genius Sports' shock acquisition of Legend, and what it reveals about the future of sportstech, media ownership, and data-driven betting ecosystems.Tune in to today's episode to find out:Why Genius Sports' acquisition of Legend could mark a turning point for the sportstech and sports betting data marketWhat the shift toward combining media, audience, and data means for traditional sports data licensing modelsHow valuable owned media audiences have become as rights costs continue to riseWhether media ownership now offers a safer long-term strategy than exclusive data dealsHow this move could reshape competition, partnerships, and operator planning around major global sporting eventsHost: Fernando NoodtGuests: Ted Menmuir & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC's Editor-at-Large Ted Menmuir is joined by CEO of Betsson AB Pontus Lindwall as the pair discuss Betsson's financial resilience, navigating regulatory and tax headwinds, and the strategic outlook for M&A and growth heading into a pivotal 2026.Stay tuned to the second half of the podcast where SBC Media Manager Fernando Noodt is joined by Ted Menmuir to debrief the week's biggest industry stories, including major M&A moves and what shifting investor sentiment means for European gaming PLCs.Tune in to today's episode to find out:Why Betsson continues to deliver record-level revenues and double-digit margins despite rising regulatory and tax pressuresHow Lindwall views taxation as a competitive filter between regulated and unregulated marketsWhat Betsson's €150m+ net cash position signals about its M&A ambitionsWhy Betsson is seen as a bellwether for European gaming stocks and what that means for the wider industryHow investor expectations are shifting from cost-cutting to smarter, more enterprising leadership ahead of 2026Host: Fernando Noodt Guests: Ted Menmuir & Pontus LindwallProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalized CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, host and SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir alongside a special guest, Tamsin Blow, Partner in the Litigation and Arbitration Group at CMS and a member of the International Masters of Gaming Law (IMGL), to break down the landmark Betfair Court of Appeal ruling and what it means for duty of care, player protection, and the future legal responsibilities of UK gambling operators.Tune in to today's episode to find out:Why the UK Court of Appeal rejected the argument that operators owe a common-law duty of care to gambling customersHow negligence, breach of statutory duty, and breach of contract were assessed in the Gibson vs Betfair claimWhere the legal boundary now sits between LCCP regulatory obligations and civil liabilityWhether failures in safer gambling practices could ever lead to compensation claims in future casesWhat this ruling means for both operator compliance strategies and consumer responsibility going forwardHost: Charlie HornerGuests: Ted Menmuir & Tamsin BlowProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalized CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio delve into the Betting and Gaming Council's latest research on declining advertising spend, unpacking what it reveals about operator confidence, political pressure and the wider impact on the UK's media and sports ecosystem.Tune in to today's episode to find out:What the BGC's research actually tells us about falling marketing spend and who commissioned, funded and shaped the reportWhy a reduction in advertising may signal deeper uncertainty across UK-licensed operatorsWhether lower gambling visibility is really a “win” for critics of the industry's media presenceHow cuts to gambling advertising could ripple through sports, marketing and broadcast sectorsIf reduced legal advertising risks creating space for illegal operators and more work for the new Illegal Gambling TaskforceHost: Charlie HornerGuests: Ted Menmuir & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalized CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and iGaming Expert Editor Joe Streeter as the trio discuss the UK government's latest crackdown on illegal gambling and what it really means for the fight against the black market.Tune in to today's episode to find out:What the new Illegal Gambling Taskforce is, how it will operate, and what powers it's expected to haveWhether the Taskforce represents a serious escalation or another symbolic regulatory moveHow much of the UKGC's £26m black-market budget could be absorbed by this initiativeWhy suppliers and payment providers may be the real pressure points regulators need to targetWhat rising UKGC licensing fees signal about the state of UK gambling regulation in 2026Host: Charlie HornerGuests: Ted Menmuir & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalized CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Managing Editor Jessica Welman as the duo discuss the growing uncertainty around Maine's proposed online casino market, the wider implications of prediction markets regulation in the US, and reflect on key industry moments in Jessica's final episode as Managing Editor as she sadly departs SBC.Tune in to today's episode to find out:Why Churchill Downs is taking the Maine regulator to court and what's really behind the lawsuitWhether Maine's online casino plans are now in serious jeopardyChurchill Downs' complicated history with iGaming and why it continues to resist expansionWhat the legal challenge could mean for other US states considering iCasino regulationHow shifting federal sentiment around prediction markets could reshape the US gambling landscapeHost: Charlie HornerGuest: Jessica WelmanProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalized CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.And finally, we wish Jessica all the very best in her new endeavours, she'll be hugely missed, but we can't wait to see what she does next.

In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio unpack what the NHS England Health Survey reveals about gambling-related harm, stable headline metrics, and the growing pressure on public health systems to move from measurement to meaningful intervention.Tune in to today's episode to find out:What NHS England's latest data really shows about problem gambling beyond the headline figuresWhy stable gambling harm metrics may still mask underlying public health challengesHow NHS gambling harm measurements differ from UK Gambling Commission surveys and why that mattersWhether the UK needs two separate approaches to tracking gambling harm and riskHow the new statutory levy and NHS-led treatment framework could reshape prevention and care from April onwardHost: Charlie HornerGuests: Ted Orme-Claye & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalized CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In Episode 700 of iGaming Daily, SBC Media Manager Fernando Noodt sits down with Adi Dagan, Senior Director of Partnerships at Optimove, live from the show floor at ICE Barcelona, to explore how partnerships have become a critical growth driver for iGaming businesses.Adi explains why Optimove has shifted from a direct-sales mindset to a partnership-led strategy, focusing on building long-term relationships that deliver real commercial value for operators, platforms, and service providers. The conversation covers how Optimove works with partners across business, technology, and marketing, why retention has become the single most important metric in modern iGaming, and how “positionless marketing” is reshaping CRM and player engagement.The episode also looks at how regulatory complexity is influencing CRM strategy, how responsible CRM can support compliance in newly regulated markets, and why deeper collaboration with the right partners is central to Optimove's vision for 2026 and beyond.In this episode, you'll learn:Why partnerships have become a core growth engine for iGaming suppliersHow Optimove builds long-term, value-driven partner relationshipsWhy retention now sits at the heart of iGaming strategyHow CRM can support operators in increasingly complex regulatory marketsWhat “positionless marketing” means and how it changes CRM operationsWhy Optimove believes closer, more strategic partnerships are key to future growthHost: Fernando Noodt Guest: Adi Dagan, Senior Director of Partnerships, Optimove Producer: Anaya McDonald Location: ICE Barcelona

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Editor Joe Streeter as the trio delve into evoke's Q4 trading update, the market reaction, and what the operator's strategic review could mean for the future of William Hill and its wider brand portfolio.Tune in to today's episode to find out:Why evoke described Q4 as its strongest quarter of 2025 despite a sharp negative market reactionWhat's driving recovery across UK online, retail, and international segments and where pressure remainsHow investors responded to missed profit expectations and what the share price drop really signalsThe latest on evoke's strategic review, including store closures and potential asset salesHow editors should be reading operator Q4 updates as earnings season ramps upHost: Charlie HornerGuests: Ted Orme-Claye & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalized CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and Ana Maria Menezes, recently appointed Researcher for SBC Media, to break down Brazil's first year as a regulated iGaming market and ask whether the long-awaited hype has finally matched reality.Tune in to today's episode to find out:How Brazil actually performed in its first year of regulated online betting and gamingWhether early revenue and participation figures justify years of global industry hypeWhat the data reveals about Brazilian player demographics and behaviourHow much tax revenue the Ministry of Finance has generated so farWhat lies ahead in 2026 as regulation evolves, elections loom, and black-market pressure growsHost: Charlie HornerGuests: Ted Menmuir & Ana Maria Menezes Producer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalized CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Managing Editor Jessica Welman to break down a wave of major U.S. gambling developments from California's dramatic seizure of historical horse racing (HHR) machines to the growing legal crackdown on prediction markets.The duo unpack the legal dispute between Santa Anita racetrack and California Attorney General Rob Bonta, examining whether HHR machines are legitimate pari-mutuel betting products or simply slot machines in disguise. They explore why state authorities moved to seize 26 machines without a warrant, what Santa Anita is arguing in court, and how the outcome could reshape gambling law in California.The conversation then turns to prediction markets, as Massachusetts scores a major legal win against Kalshi, Nevada escalates its case against Polymarket, and federal regulators signal a more hands-off approach. The episode closes with a look at FanDuel Predict, which has now gone live nationwide, and what its cautious rollout means for the future of regulated prediction markets in the U.S.In this episode, you'll learn:What historical horse racing (HHR) machines actually areWhy California seized 26 machines from Santa Anita racetrackWhether HHR products are legal or “slot machines in disguise”Why Massachusetts just forced Kalshi out of the stateWhat Nevada's lawsuit against Polymarket means for the wider marketHow the new CFTC chair plans to regulate prediction marketsWhat FanDuel Predict's nationwide launch signals for the industryHost: Charlie Horner Guest: Jessica Welman Producer: Luke Walters Editor: Luke Walters

In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by Editor of SBC News Ted Orme-Claye and Editor of iGaming Expert Joe Streeter as the duo discuss Finland's newly published Gambling Act, the end of the Veikkaus monopoly, and wider regulatory shifts shaping the European gambling landscape.Tune in to today's episode to find out:What Finland's new Gambling Act means for operators, affiliates, and consumer protectionKey dates and timelines for Finland's market opening and licensing processWhy marketing and advertising restrictions remain one of the biggest concerns across EuropeHow Spain and Italy are rethinking gambling advertising and sponsorship rulesWhat major regulatory, tax, and market trends Ted and Joe expect to define 2026Host: Fernando NoodtGuests: Ted Orme-Claye & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio join you live from the floor at ICE Barcelona 2026 to discuss the key talking points, regulatory signals and industry realities shaping iGaming in the year ahead.Tune in to today's episode to find out:Why ICE 2026 feels like a major inflection point for operators and suppliersHow rising regulation, taxation and margin pressure are reshaping operator–supplier relationshipsWhat UK Gambling Commission Executive Director Tim Miller's comments on Meta reveal about enforcement priorities and the black marketWhat DAZN CEO Shay Segev's keynote says about the convergence of streaming, betting and sports entertainmentWhy 2026 could be a decisive year for value chains, partnerships and survival across the iGaming industryHost: Charlie HornerGuests: Ted Orme-Claye & Ted MenmuirProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio join you live from ICE Barcelona 2026 to discuss Betsson's mixed Q4 performance, shifting dynamics in the affiliate space, and the future of Gibraltar's gambling framework amid mounting UK budget pressures.Tune in to today's episode to find out:What Betsson's preliminary Q4 2025 results reveal, why the Nordics and CEECA regions slowed, and how investors have reactedHow regional revenue shifts (from Western Europe to Latin America) are reshaping Betsson's outlook ahead of major sporting eventsWhat Gibraltar Gambling Commissioner Andrew Lyman says about the new Gambling Act and its outward-looking regulatory approachHow UK budget pressures could cut EBITDA by 60-75% and what that means for Gibraltar's public finances and iGaming sectorWhat's really going on in the affiliate space as iGB Affiliate opens key challenges, opportunities, and a little show-floor gossip we're allowed to shareHost: Charlie HornerGuests: Ted Orme-Claye & Ted MenmuirProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Editor Joe Streeter as the trio join you live from the floor at ICE Barcelona 2026 to discuss the growing global crackdown on illegal gambling, emerging regulatory cooperation, and the industry's ongoing battle with the black market.Tune in to today's episode to find out:Why Turkey has launched one of the most aggressive anti–illegal gambling crackdowns in the world, and what it means for operators and payment providersHow the proposal for a global “Gambling Interpol” could reshape cross-border enforcement against the black marketThe role banks, payment blocking, and influencer regulation play in disrupting illegal operatorsKey regional developments in the UK and Latin America, including concerns around non-Gamstop casinos and Brazil's persistent illegal marketWhat the buzzing atmosphere at ICE Barcelona reveals about the industry's priorities, from regulation to emerging global trendsHost: Fernando NoodtGuests: Ted Orme-Claye & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC's Managing Editor Jessica Welman and SBC Americas and Canadian Business' Senior Journalist Tom Nightingale as the trio discuss the long-awaited regulatory movement in Alberta and key legislative developments taking shape across the United States.Tune in to today's episode to find out:What Alberta's newly published Internet Gaming Standards reveal about the province's regulatory directionHow the proposed Alberta market could be structured and whether the framework is likely to evolveWho will oversee and manage online gaming once Alberta launchesWhy Alberta's regulated market has taken so long to materialiseWhich US states are making early legislative moves on online casino, sports betting and sweepstakes bansHost: Charlie HornerGuests: Jessica Welman & Tom NightingaleProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by his co-host and fellow SBC Media Manager Fernando Noodt, alongside iGaming Expert Editor Joe Streeter, as the trio discuss FIFA's evolving relationship with the betting industry and what the 2026 World Cup could mean for fan engagement, commercialisation, and global wagering activity.Tune in to today's episode to find out:What FIFA's deal with Stats Perform reveals about its long-term fan engagement and data strategyHow FIFA's historical stance on betting partnerships compares to this new commercial directionWhy a US, Canada and Mexico-hosted World Cup could accelerate betting-led commercialisationHow much could realistically be wagered globally during the first-ever 48-team World CupWhether the expanded tournament format will boost engagement or dilute the competitive edgeHost: Charlie HornerGuests: Fernando Noodt & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Editor at Large Ted Menmuir and Editor of SBC News Ted Orme Claye as the trio discuss a fast paced tour of European gambling headlines ahead of the industry's first major gathering of 2026 in Barcelona.Tune in to today's episode to find out:What Michael Dugher's exit from the BGC means for UK gambling politics and the trade body's next chapterWhy Estonia is rushing to fix flawed legislation and what it signals for regulatory credibilityHow Betway's withdrawal from Portugal reflects the growing pressures of smaller regulated marketsWhether ongoing disruption in Romania still leaves the door open for new licence holdersWhat Italy's first month under its new regulatory regime reveals about market consolidation and the year ahead for European gamblingHost: Charlie HornerGuests: Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by Markus Antl, Director of Global Sales & Key Account Management at Greentube GmbH, as the duo discuss the company's standout 2025 performance, competitive innovation strategies and ambitious global expansion plans heading into 2026.Tune in to today's episode to find out:How Greentube used 2025 to refine its strategy, internal processes and content roadmap for long-term growthWhat role branded content, exclusive operator partnerships and studio specialisation play in standing out in crowded marketsHow Greentube leverages its B2C insights to strengthen its B2B offering through a powerful feedback loopWhich global markets, including the US, Europe, Latin America and South Africa, are driving Greentube's 2026 expansion plansHow the company's omni-channel approach is turning online hits into land-based successes and creating seamless player journeysHost: Fernando NoodtGuest: Markus AntlProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.