SEO in 2022

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: How should you recruit SEOs? What can managers do to give SEOs more training? What impact has working from home had on recruitment? What are a few specific steps that an SEO needs to do, to start putting this into action? How often should an SEO be doing this?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: What are the benefits of executing SEO changes on the edge? Are there any downsides? What are a few examples of serverless applications from an SEO perspective? What type of business can take advantage of this?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: What is Platform-less, server-less SEO? Why is it important? How much SEO will be done on the edge in the future? What aspects of SEO will be done on the edge? What aspects of SEO won't be done on the edge? Does every SEO need to know about this? Is it only for enterprises?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions that David asks in this episode include: Why is JavaScript rendering important for SEOs? What does Javascript rendering do? (Javascript uses the document object model (DOM) to manipulate the DOM elements. Rendering refers to showing the output in the browser) Why is Javascript getting more important? Could using Javascript help with SEO?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions that David asks in this episode include: How can an SEO use machine learning in their processes now? What can be and should be automated? What technologies do you recommend to introduce machine learning in SEO processes? Should SEOs be concerned that quality may deteriorate when tasks are automated? What shouldn't be automated? What should an SEO focus on when everything that can be automated, should be automated?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: Why isn't measuring clicks enough? What is better than clicks? What about early funnel traffic that clicks then comes back? Does this mean that SEOs should be having a greater focus on bottom of funnel traffic? Should SEOs be agreeing attribution models with their clients before proceeding?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: What type of business can take advantage of this? What are a few specific steps that an SEO needs to do, to start putting this into action? How often should an SEO be doing this? What does success look like? How do you measure the value of doing this? How does this dovetail in with the rest of your SEO activities? And how does an SEO articulate the value of doing this to a general marketer?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions that David asks in this episode include: What is Agile and how does it relate to SEO testing? Why is that a better way of working in SEO testing? Give me an example of using agile in SEO testing. Why is this better than setting an SEO testing strategy and running with it? Should Agile be used in other areas of SEO?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions that David asks Dixon in this episode include: How and where we can build up? What are good things to test? Where are the biggest wins? How much data is needed? What does Google see?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions that David asks in this episode include: Why aren't most SEOs testing? How do you get started with testing? What software do you recommend? How do you combine SEO and CRO tests?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions that David asks in this episode include: What specifically should SEOs be looking for in Google Search Console? What metrics are key? Is it possible to simplify things by automatically exporting key data and sending you daily alerts or is it necessary to actually be in Google Search Console? You also recommend starting any SEO analysis from the data in Google Search Console - why's that? What's missing in Google Search Console and what other tools do you need to use to compliment the data found in Google Search Console?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions that David asks Andrew in this episode include: How has Google Analytics changed over the past few years? What does getting Google Analytics set up correctly mean? What are the key reports that an SEO should be zeroing in on, in Google Analytics? How can this be automated? How should an SEO use the data from Google Analytics?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions that David asks in this episode include: Why is Image Search for ecommerce websites becoming increasingly important? Where does the traffic come from? Google Image Search? Pinterest? Elsewhere? How much traffic as a percentage of total traffic are we talking about and is this figure increasing? How do you optimize for image search? Any particular type of images? Is it important to have unique images? Does traffic from image search tend to convert just as well as traffic from elsewhere? Should you blend this organic approach with paid ads on image search?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions that David asks in this episode include: How do you align your Google Business Profile with SERP features? How do you build a content strategy for a SERP feature? How does this align with a user's preferred ways to consume content? How does this help to better serve user search intent? Is this strategy important for any type of business or is it more relevant for retailers with a physical location?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: What do SEOs need to know about Google My Business in 2022? What are the absolutely essential elements of Google My Business that many businesses are still missing out on? You can be a service-area business which means you don't need a physical address anymore - is that right? What are the newer aspects of Google My Business that many SEOs aren't aware of? What about Google My Business posts - how effective are they and how often should businesses use them? How do you optimize for the Questions and Answers section? What insights are available and how can you optimize further by using the data in your insights?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions that David asks Dixon in this episode include: What type of business can take advantage of this? What's the difference between passage indexing and featured snippets? Might this keep users on the SERP instead of visiting a web page? What are a few specific steps that an SEO needs to do, to start putting this into action? How often should an SEO be doing this?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: How do you create semantic content using the Google SERPs? What type of business can take advantage of this? What are a few specific steps that an SEO needs to do, to start putting this into action? How often should an SEO be doing this? What does success look like? How do you measure the value of doing this? How does this dovetail in with the rest of your SEO activities? And how does an SEO articulate the value of doing this to a general marketer?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: How do you ensure that Google knows who you are, what it is that you do and who your audience is? What's the difference between Google's Knowledge Graph and a knowledge panel? How do you get a place in Google's Knowledge Graph? How do you trigger a knowledge panel? How do you measure the commercial value of getting a knowledge panel? How do you build your authority once you have your knowledge panel?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: Why is brand a more important part of the user journey in 2022? How is Google's understanding of a brand improving? How do you manage Google's understanding of your brand? How does this drive measurable SEO success?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: How do you use the SERPs as an SEO tool? What information do you look for in the SERP? How do you use that information? How do you do this at scale? How reactive should you be to a changing SERP?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: Does cold outreach not work anymore? What kind of assets drive the best links? How do you drive as many links as possible initially, as soon as you publish something? What kind of links are ideal links nowadays?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: How do you focus on businesses? Why not content? What does this mean in practice? How do you approach businesses? What are a few specific steps that an SEO needs to do, to start putting this into action?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: What do you mean by tiered links? How do you measure the value of tiered links? How much authority can tiered links pass on? What are you looking for when you're looking at tiered links to your competitor's websites? How do you obtain tiered links?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions that David asks in this episode include: Semantic SEO is the process of building more meaning into the words you use in your content - how do you do that in practice? By focusing on natural language processing I presume that you mean that Google will continue to get better at understanding the true meaning behind all of your content?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions that David asks in this episode include: Whose experience are you referring to - the writer of the reader? What value does focusing on actual experience provide? What does this mean in practice for the content? What impact does it have on the reader? How does this fit into your overall content marketing strategy?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: What are a few specific steps that an SEO needs to do, to start putting this into action? How often should an SEO be doing this? What does success look like? How do you measure the value of doing this? How does this dovetail in with the rest of your SEO activities? And how does an SEO articulate the value of doing this to a general marketer?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: How do you discover the most important questions that you should be answering? What does answering the customers' questions efficiently actually mean in practice? Should all these answers be published on your website, and be easily accessible by search engines? How do you determine the optimum form to publish the answers to these questions for SEO? (Video / text / longform) What kind of call to action if any should you be looking to include on answer pages? How do you optimize these answers for the SERP? How does this play with social media and chatbots - should you be answering the same questions there too?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions that David asks in this episode include: What does it mean in practice to help searchers get the answers that they're looking for? How do you determine the questions that you should be answering? What are your thoughts on how you optimize answers to questions? You say that Google Search Central is your friend in crime - why's that and what can you learn there? Why should an SEO look at the whole marketing funnel and not just organic sessions?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions that David asks in this episode include: What would be some examples of things that a competitor can't replicate? What brands are doing this really well? How does this provide SEO value? How do you determine the item of value that you should create? How do you measure success?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: What are topic clusters? How do you define the topic clusters you should have? How do you make topic clusters that talk to each other?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: What are topic clusters? What are the key areas of tech SEO to ensure you get right at the moment? How to implement the tip? What businesses pay attention to what you're saying?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: Are local audiences important for every business? Why are local audiences better than focusing on the generic SERP? How do you SEO for local audiences in 2022? Are you talking about Google My Business or other local SEO opportunities? What are the key local SEO opportunities in 2022?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include... How does Google quantify the mobile user experience? What are the core elements of Google's Core Web Vitals? Largest Contentful Paint Cumulative Layout Shift First Input Delay What are some things that you can do to improve your Core Web Vitals? What happens if you already have high authority and you're an industry leader - will Google really rank you lower than a competitor if they perceive that your UX is worse? Are certain devices more important to optimize UX for? (if your UX is bad for old versions of iOS or Android, does that really matter?)

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: You say that Intent and UX are often spoken about, but underutilised - what do you mean by that? How does an SEO utilise intent and UX in practice? How does an SEO optimise for intent? How do you measure the value of optimising for intent? How does an SEO optimise for user experience? How do you measure the value of optimising for user experience? Where does an SEO go to find out more about optimising for intent and UX?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions that David asks in this episode include: How do search engines measure user experience? What aspects of user experience are most important? Does this mean that keywords aren't important anymore? What does this mean for the sEO role moving forwards - will it become less technical and more creative?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: What is intent mapping? How do you define your core pages? What type of business can take advantage of this? What are a few specific steps that an SEO needs to do, to start putting this into action? How often should an SEO be doing this? What does success look like? How do you measure the value of doing this?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: Are you advocating that an SEO completely stops thinking about keywords? On a practical basis, how does an SEO actually apply the intent-lens to everything they do? So you have a piece of content that's targeted at top-of-funnel - how do you organically, predictably deliver a different piece of content about the same topic to a user further down the purchase funnel? How do you measure the impact of your success when you're focusing on intent?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: How do search engines determine intent? Why are search engines more likely to be incorporating intent in their algorithms in 2022? What does this actually mean in practice for SEOs? How do you as an SEO use intent to drive better traffic? What if you currently receive a lot of traffic that doesn't spend a long time on your site - will this negatively impact your rankings?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions that David asks Dixon in this episode include: What change in shopping habits has resulted in you recommending that SEOs focus on human behaviour? What sorts of human behaviors are we talking about? How do you measure and optimize for human behaviour? How do search engines detect changes in human behaviour? How is this changing the way that SEO is done?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions that David asks in this episode include: What constitutes a good user experience in 2022? How do you determine the most important aspects of user experience to focus on? How do you measure the impact of improved user experience? What user signals are likely to impact SEO? Can you actually measure a positive SEO impact as a result of improved user experience? What kind of SEO success will follow? Will there be more of an obvious user experience ranking factor moving forwards?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: Is keyword research not as effective anymore? How do you discover what the user wants by asking them in a formal survey? What does the survey look like? How many people do you need to take part? How do you know that your survey participants reflect your target market?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: How is Google creating more hyper-personalized results and what does this mean for SEO? How do you map keywords to personas? How do you map keywords to user journeys?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions that David asks in this episode include: What are keyword clusters and how do you combine keyword research and keyword clusters? How do you conduct keyword research in 2022? What do you do with your keywords when you've selected them? How do you structure your on-page SEO? Why is page relevancy so important and how do you measure how relevant your page is? What does the optimum internal link strategy look like in 2022?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: Are keyword volume and keyword difficulty still important? How do you categorize keywords? How do you know which keywords to focus on? Where should keywords be used?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: What is an example of excess fat? What is digital hoarding? How do you define that a page is useful for users? How do you define that a page is useful for Google? How does an SEO find these pages? What is a good radio of useful pages to empty yogurt containers? What causes index bloat?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions that David asks in this episode include: Why a square photo? Does it help if it's a unique photo? Does this affect desktop results? How near the top of your page does it have to be? Are you in favour of any particular file type? Does it have to be a certain pixel size or have a caption? Can you also use a brand logo? Can this also help with bringing in traffic from Google image search?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: Should every site be using structured data? How do you use structured data to showcase your uniqueness in search? Where does Google utilise this marked up content? Where do other search engines use this marked up content? How can you use structured data to highlight the uniqueness of your content? What are some examples of content elements that should be marked up, but often aren't marked up by SEOs? What is the easiest way to get your content marked up and to manage that content moving forwards?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: How do you use structured data strategically? How is the SERP changing at the moment? How does it build SEO resilience? Why is SEO resilience useful?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: Is Schema essential for every type of website? What are some examples of the schemas that websites are missing out on? What is the easiest way to add and manage Schema? What tangible SEO benefit does Schema give?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions in this episode include: What does an SEO-friendly taxonomy look like nowadays? Do XML sitemaps still play an important role? How do you optimize for ready-to-buy queries? How do you make it easier for your consumers to shop and browse your site? How do you better understand how people shop and browse?

Check out the rest of the content from "SEO in 2022" here: http://seoin2022.com/ Questions that David asks in this episode include: What type of business can take advantage of this? How do you calculate level of effort? How do you calculate level of impact? What are a few specific steps that an SEO needs to do, to start putting this into action? How often should an SEO be doing this?