Podcasts about igaming

In this episode of iGaming Daily, Fernando Noodt and Motti Colman explore how data, AI, and segmentation can help operators maximise player retention during major tournaments like the FIFA World Cup. They discuss strategies for identifying high-value customers, market differences, and long-term growth tactics. Key  TopicsPlayer behaviour analysis during the World CupSegmentation strategies for different marketsUsing data and AI to improve retentionIdentifying high-value customers post-tournamentMarket differences: Latam, US, EuropeImpact of tournament timing on betting behaviourReactivation and lifecycle managementPredictive analytics for customer valueHost: Fernando NoodtGuest: Motti ColmanProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, Betsson AB CEO Pontus Lindwall discusses the company's recent financial results, regional strategies, and insights from the World Cup, providing valuable perspectives on the iGaming industry.Key TopicsBetsson's Q2 and H1 financial resultsRegional focus on Latam and EuropeRegulatory challenges in Western EuropeImpact of the World Cup on revenueStrategies for customer retention post-World CupDecline in Nordics and CEE regionsB2B and B2C revenue dynamicsFuture outlook for BetssonHost: Charlie HornerGuest: Pontus LindwallProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore the recent settlement between Evolution and the UK Gambling Commission, the strategies to prevent unlicensed use of gaming content, and the ongoing efforts to regulate gambling sponsorships in sports. Join us for insights into industry compliance, regulatory challenges, and the future of responsible gaming.Key TopicsEvolution's settlement with UK Gambling CommissionStrategies to prevent unlicensed use of gaming contentRegulatory challenges in gambling industryImpact of sponsorship bans on sports teamsRole of geo fencing and technical controlsHost: Charlie HornerGuest: Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In another blockbuster episode of the gambling industry's favourite podcast, Simon Westbury, Chair of 1XCare, discusses industry perceptions around 1XBET and the new project 1XCARE, regulatory challenges, player protection, and the future of responsible gambling initiatives. He shares insights on transparency, research, and collaborative efforts to improve industry standards. Yeah, we talk about a lot of stuff. No Fintan, sadly.What we discuss, in an easily-digestible list: Industry perception and misperceptions of 1X CareRegulatory evolution and licensing strategiesPlayer protection and safer gambling initiativesResearch and data in gambling harm preventionTransparency and accountability in industry practicesCollaborative efforts for industry improvementImpact of regulation on market expansionHolistic approaches to gambling addictionChoice quotes: "Industry wants to work with us and engage.""We need to win the conversation with society.""Gambling has an image problem that needs addressing."Chapters, but add 30 seconds maybe for the lovely music: 00:00 Introduction and Sponsorships09:12 1X Care and Addressing Misperceptions15:00 Player Protection and Industry Challenges22:06 Research and Polarization in Gambling Addiction28:01 Collaboration and Future Directions34:14 Understanding Regulatory Challenges in the Industry40:18 The Importance of Transparency and Accountability52:02 Addressing Gambling Addiction and Its Root Causes58:24 The Future of One X Care and Industry EngagementSimon on LinkedIn: https://www.linkedin.com/in/simonwestbury/Resources & Links:As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new-ish-est members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

In this episode, host Fernando Noodt sits down with Elisa Marcante and Leo Biazzi to dissect Brazil's sudden decision to tighten sports betting advertising rules shortly after regulation came into force. They break down the extending responsibilities for platforms and affiliates, the shift toward tobacco-style warning signs, and whether these strict local and national clampdowns will drive users toward the illegal market.Key TopicsBrazil's Rapid Regulatory Shift: Why the government tightened betting advertising rules so soon after initial regulation.Shared Responsibility: How extending advertising liability to broadcasters, platforms, and affiliates changes the game.The New Warning Labels: The psychology behind the aggressive, tobacco-style mandatory warnings.The Black Market Risk: Whether strict rules on legal operators will inadvertently help illegal operations thrive.The Threat of a Patchwork Market: How local public advertising bans in Rio de Janeiro and Belo Horizonte could complicate national marketing campaigns.Host: Fernando NoodtGuests: Elisa Marcante & Leo BiazziProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, Charlie Horner and Ted Orme-Claye dissect the latest developments in UK gambling regulation, including opposition to financial risk assessments, proposals from the Social Market Foundation, and the political landscape under Prime Minister Andy Burnham.Key TopicsOpposition to financial risk assessments by BGC and industry stakeholdersProposals from the Social Market Foundation for gambling reformPolitical implications of new UK Prime Minister Andy Burnham's approachConcerns about black market and illegal gambling growthLocal government and regional differences in gambling regulationHost: Charlie HornerGuest: Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores Gibraltar's groundbreaking move to regulate prediction markets, the implications for the industry, and how it fits into the broader regulatory landscape across Europe and North America.Key TopicsGibraltar's prediction market regulationImpact on European and global regulationMarket integrity and consumer protectionsCrypto and blockchain crossover in prediction marketsLegal challenges and jurisdictional questionsHost: Charlie HornerGuests: Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore Alberta's recent launch of its regulated online gambling market, the journey to get there, and the opportunities it presents for operators and the industry. Guest Tom Nightingale shares insights on market size, regulatory differences, and strategic opportunities.Key TopicsAlberta's online gambling market launchRegulatory differences from OntarioMarket size and revenue forecastsFirst Nations involvement in iGamingOperator landscape and market opportunitiesHost: Charlie HornerGuest: Tom NightingaleProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore the European Casino Association's efforts to combat illegal gambling, the scale of the black market, and the challenges in regulation and enforcement across the EU. Join us for insights from industry experts on tackling the illegal gambling crisis.Key TopicsEuropean Casino Association's initiativesScale and impact of the black marketChallenges in regulating online gamblingRole of Europol and law enforcementChannelisation rates and social media influenceEnforcement and compliance issuesHost: Charlie HornerGuests: Joe Streeter & Patrick KilleenProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

Clarence was joined by Jarryd Jensen, Regional Director for Southern Africa at Sumsub to unpack the findings of the iGaming Fraud Report for 2026. Views and News with Clarence Ford is the mid-morning show on CapeTalk. This 3-hour long programme shares and reflects a broad array of perspectives. It is inspirational, passionate and positive. Host Clarence Ford’s gentle curiosity and dapper demeanour leave listeners feeling motivated and empowered. Known for his love of jazz and golf, Clarrie covers a range of themes including relationships, heritage and philosophy. Popular segments include Barbs’ Wire at 9:30am (Mon-Thurs) and The Naked Scientist at 9:30 on Fridays. Thank you for listening to a podcast from Views & News with Clarence Ford Listen live on Primedia+ weekdays between 09:00 and 12:00 (SA Time) to Views and News with Clarence Ford broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/erjiQj2 or find all the catch-up podcasts here https://buff.ly/BdpaXRn Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media: CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567See omnystudio.com/listener for privacy information.

In this episode, Jon and Fintan are joined by the incomparable, inimitable Frank Op de Woerd to discuss the latest developments in Dutch gambling regulation, market challenges, and innovative marketing strategies. They also share insights on international trends, legal issues, and the future of online gambling. As ever, Frank is an absolute legend.What we talk about in a handy, concise list. Why not print it out, keep it in your pocket just in case?Dutch gambling regulation updatesMarket channelisation and illegal operatorsImpact of regulation on gambling addictionInnovative marketing and affiliate strategiesInternational trends in gambling legislationChoice quotes: "Wow, what a week at IGB London.""Mentally, the clarity from fat jabs is extraordinary.""Fifty percent of GGR goes to the illegal market."Chapters – but add a bit because of our beautiful theme music: 00:00 Introduction and Light Banter03:30 IGB London Experience06:16 Sponsorships and Marketing Solutions09:39 Introduction of Guest Frank op de Wood12:11 Discussion on Weight Loss Treatments and Experiences17:11 The State of Football in the Netherlands22:18 Gambling Regulations and Developments30:03 Challenges in Channelization and Market Dynamics35:29 Addressing Gambling Addiction and Support Systems40:53 Public Perception and Future of Online GamblingFrank on LinkedIn: https://www.linkedin.com/in/frankopdewoerd/Resources & Links:As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new-ish-est members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

In this episode, industry experts analyse the recent acquisition of French casino operator JOA by Banijay Entertainment, exploring its implications for the European gambling market, regulatory landscape, and industry consolidation trends.Key TopicsBanijay Entertainment's acquisition of JOAImpact on French land-based casinosRegulatory considerations in FranceIndustry consolidation trends in EuropeOnline vs land-based casino strategiesBranding and IP in gambling industryEuropean market expansion strategiesHost: Fernando NoodtGuests: Ted Menmuir & Jake PollardProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

Entering a new market is not just about translating content. For affiliates, operators, and advertisers, successful expansion depends on whether the message, brand, terminology, and offer actually make sense to the audience they are trying to reach.In this episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Barb Tasci, CEO of All-in Global and Co-Founder of the Revpanda Group, to discuss how AI localisation for affiliate marketing is changing the way businesses scale content across languages, markets, and channels.Barb explains how Revpanda's acquisition of All-in Global expanded the group's wider marketing ecosystem, why localisation expertise has become more important in the AEO era, and how CRAIG, an AI-powered localisation solution, is designed to help businesses balance speed, quality, and cost.The conversation also looks at how AI localisation can help affiliates test new markets faster, launch campaigns more efficiently, and build a stronger presence across multiple regions without relying too heavily on one channel.Together, they also look at how AI localisation could change affiliate expansion strategies by allowing teams to test new markets faster, launch campaigns more efficiently, and build a stronger presence across multiple regions. Finally, Barb shares his thoughts on why relying on a single channel is becoming increasingly risky and why sustainable growth will come from a broader marketing approach.Key Talking Points on AI Localisation and Affiliate Growth How Revpanda's acquisition of All-in Global created a wider ecosystem of servicesWhy localisation remains a major challenge for iGaming businesses expanding internationallyHow CRAIG combines AI technology with specialist localisation knowledgeWhy generic AI translation tools struggle with context, terminology, and consistencyHow AI localisation helps affiliates expand into new markets fasterThe importance of balancing speed, quality, and cost in content productionWhy multi-channel marketing will become increasingly important for sustainable growthWhy AI Localisation Matters for Affiliate Market ExpansionExpanding into new markets requires more than simply translating words. Businesses need content that understands local language, terminology, cultural context, and industry requirements.Barb explains that many companies struggle with localisation because traditional workflows can become expensive and slow, especially when entering smaller markets where finding reliable vendors is difficult.For operators launching campaigns or affiliates testing new markets, delays can mean missed opportunities. In competitive industries like iGaming, being able to launch localised content quickly can make the difference between entering a market early or following competitors.This is where AI-powered localisation is changing the process; helping businesses move faster while maintaining consistency and quality.How AI Localisation Combines Speed With Human Expertise While tools like ChatGPT and other large language models have made translation more accessible, Barb explains that generic AI solutions do not always understand the specific requirements of localisation.The difference with CRAIG is the combination of AI technology with All-in Global's years of localisation expertise, including terminology, branding guidelines, and industry-specific knowledge.Barb highlights that AI should not replace people, but instead enhance how teams work. CRAIG includes human support, onboarding, and ongoing optimisation to ensure businesses get content that matches their requirements.For affiliates and operators, this creates the opportunity to scale content production, test more markets, and adapt campaigns faster without sacrificing quality.Listen to Find Out More About AI LocalisationHow Revpanda and All-in Global are building a wider marketing ecosystemWhy translation alone is not enough for successful market expansionHow CRAIG compares with generic AI translation toolsHow affiliates can use AI localisation to test new opportunitiesWhy sustainable growth will require multi-channel strategiesTimestamps[02:20] – Barb's journey from competitor to CEO of All-in Global[05:15] – Why localisation has been difficult to scale and how CRAIG was created[07:00] – Solving the quality, speed, and cost challenge in translation[19:00] – How affiliates can use AI localisation to expand into new markets[32:30] – The future of affiliate marketing and why multi-channel strategies matterListen to the Full Episode on AI Localisation and Affiliate GrowthLocalisation is becoming more than a translation process, it is becoming a growth advantage.In this episode, Barb Tasci explains how AI-powered localisation can help affiliates, operators, and advertisers expand faster, reduce operational challenges, and create better experiences for audiences across different markets. To find out more about All-in Global and CRAIG, visit https://all-in.global. Interested in taking part in the Affiliate Marketing Podcast? Contact our team to find out sponsorships opportunities and how we can help get your brand seen and heard in front of the right audience - contact sales@affiverse.com for more information.Sign up for the Affiverse Newsletter at affiversemedia.comAlready subscribed? Share this episode with any affiliate, operator, or affiliate manager working to build trust in online gaming.Subscribe to the Affiliate Marketing Podcast on Apple PodcastsSubscribe to gain insights into scaling campaigns with accountability, sensitivity, and trust, even in the era of AI and automation.Click here to rate and review, scroll to the bottom, tap to rate with five stars, and select "Write a Review."Send me a text with your questions

In this episode, industry experts discuss the recent implementation of financial risk assessments by the UK Gambling Commission, exploring its implications, industry reactions, and future outlook.Key TopicsImplementation of financial risk assessments by UK Gambling CommissionIndustry reaction and concerns about regulationDetails of phased rollout and thresholds for operatorsImpact on black market and player safetyEvidence-based approach and data reliability in regulationHost: Charlie HornerGuests: Ted Menmuir & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore the landmark Dutch Supreme Court ruling on online gambling contracts, its implications for operators, and the broader European regulatory landscape. Join us for an in-depth analysis of legal, market, and regulatory challenges facing the iGaming industry.Key TopicsDutch Supreme Court ruling on gambling contractsImpact of the ruling on online gambling operatorsEuropean regulatory landscape for iGamingLegal history and context of Dutch gambling lawsMarket implications for Dutch and European operatorsPotential legal actions and consumer claimsHarmonisation challenges within EU gambling lawsHost: Charlie HornerGuest: Ted MenmuirProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore the implications of proposed tax hikes on the UK betting industry, the political landscape influencing gambling regulation, and the future of high street betting shops under new leadership.Key TopicsImpact of proposed 40% machine game duty taxPolitical influence on gambling regulationThe future of high street betting shopsAndy Burnham's political vision for local economiesThe role of think tanks like SMF in shaping policyHost: Charlie HornerGuests: Joe Streeter & Ted MenmuirProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we explore the recent controversy surrounding gambling advertising during the Brazil World Cup, focusing on CazéTV's broadcasting strategies, regulatory responses, and implications for the industry. Join us for insights into how Brazil's evolving regulatory landscape is shaping the future of sports betting marketing.Key TopicsBrazil's regulated betting marketCazéTV's broadcasting strategyRegulatory response to gambling adsImpact of advertising on public perceptionFuture implications for industry marketingHost: Fernando NoodtGuests: Leonardo Biazzi & Ana Maria MenezesProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

Send us Fan MailStarting a new domain can feel like shouting into the void, then waiting months for Google to believe you are real. Alex Drew, founder and CEO of Odys Global, shares a different approach: use aged domains with real history to accelerate domain authority, earn trust faster, and generate leads while your brand catches up.We dig into what still holds true after 15+ years of shifts in online business: quality matters, but networking and sales, as relationship-building, often decide who wins. Alex explains why Odys moved from a marketplace into done-for-you services and hybrid partnership models, especially in brutal, high-competition industries like iGaming where ranking speed and volatility change the rules. We also explore Blue Ocean strategy as a company policy: invest in R&D, test aggressively, and aim for breakthroughs that competitors cannot easily copy.Then we zoom out to the new reality of AI search and LLM marketing. When AI becomes a layer between users and brands, authority and reputation shift toward brand mentions and established signals, not just links. Alex breaks down how to separate valuable domain history from dangerous history using backlink analysis and archive checks, and why offline events, mentors, and trusted communities may become even more important as trust grows scarce.This episode was recorded through a Descript call on June 18, 2026. Read the blog article and show notes here: https://webdrie.net/great-products-dont-win-trusted-networks-do-alex-drew-odys-global/..........................................................................Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERI.......................................................................... 

In this episode, Fernando Noodt hosts IMGL's Tomas Enrique Garcia Botta to explore the future of regulation for prediction markets, focusing on Argentina and the US. They discuss legal frameworks, regulatory challenges, and the potential impact of US Supreme Court decisions on Latin American markets.Key TopicsLegal frameworks for prediction markets in Argentina and the USImpact of US Supreme Court rulings on Latin American regulationDifferences between prediction markets and sports betting lawsThe role of provincial and federal regulation in ArgentinaPotential legal challenges for prediction markets in ArgentinaHost: Fernando NoodtGuests: Tomas Garcia BottaProducer: Luke WaltersEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, we dive into the fascinating intersection of sports, gambling, and data science as Fintan and Jon are (re)joined by Matt Bakowicz of the brilliantly-named American University. Matt shares insights into how predictive models, AI, and statistical analysis are transforming the ways we understand and wager on sports, from horse racing to the World Cup and beyond. It meanders too, looking at how the World Cup has not succeeded quite so well in cities lacking a traditional tourism infrastructure, betting values on the British Open, and how to best get out of a bunker. A sandy, golfy bunker, obv. What we covered, but in a list: The role of AI and statistical models in sports betting and prediction marketsThe influence of crowd behavior and betting signals on golf and soccer outcomesThe economics of mega-events like the World Cup and Olympics, including infrastructure and profitabilityThe evolving landscape of sports betting regulation and the impact on bookmakersReal-world examples from horse racing, golf, and international tournamentsHow data-driven models shape athlete predictions and betting strategiesThe significance of international sports markets and their cultural influencesPractical insights for sports fans, bettors, and industry professionalsChapter list (but add a bit because of our sexy music)00:00 - Welcome and World Cup chaos 03:16 - Media wires, PR, and headline inflation 09:52 - GLI sponsorship and gaming compliance 11:37 - Introducing Matt Bakowicz 19:16 - Royal Ascot, Kentucky Derby, and AI models 23:30 - Allocating bankroll with two betting strategies 27:13 - AI vs AI in modern betting markets 30:50 - Teaching sports betting and gaming in university 42:30 - World Cup pricing, tourism, and host-city economics 50:47 - Why Americans are embracing the World Cup 57:40 - Penalties, shootouts, and the psychology of endings 62:56 - Futures markets and sportsbook risk 76:11 - The Open Championship and golf betting valueMatt on LinkedIn: https://www.linkedin.com/in/matthew-bakowicz-b016a738a/Resources & Links:As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new-ish-est members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

What happens when affiliate marketing is no longer just SEO, and media buying becomes a core part of user acquisition strategy?Lee-Ann Johnstone sits down with Kamila Łuksza-Szpyt, Managing Director and Marcin Kumięga, Director of Business Development at Voluum to discuss how iGaming and affiliate programs are shifting away from single-channel dependency and into a multi-layered acquisition model driven by affiliate media buying strategy, AI, and real-time optimisation.For years, SEO affiliates and review sites dominated acquisition strategies. But that model is breaking down under pressure from AI search, rising traffic costs, and changing user behaviour. The result is a major shift: brands are now forced to rethink what “affiliates” actually mean, and expand into broader user acquisition strategies.Kamila and Marcin break down what is really changing inside the industry; traffic diversification and testing budgets to tracking, attribution, and why many programs fail in their first 30–60 days of media buying.Affiliate Media Buying Strategy: Key Talking Points Why SEO-only affiliate strategies are losing visibility in iGamingHow AI search and Google AI Overviews are changing traffic distributionWhy media buying is becoming a core user acquisition channelWhy data tracking and technical setup are critical for successHow AI is changing optimisation and reporting workflowsWhy affiliates and media buying should not be treated as competing channelsThe role of attribution in connecting campaigns across the funnelWhy iGaming Is Moving From SEO to Multi-Channel AcquisitionThe traditional iGaming model relied heavily on SEO affiliates, comparison sites, and review pages to drive traffic. That model worked because search behaviour was stable and predictable.Kamila and Marcin explain that this is no longer the case. AI-driven search, Google AI Overviews, and shifting consumer behaviour are reducing organic visibility and pushing brands to rethink their dependency on SEO.At the same time, media buying channels such as push, pop, native, programmatic, and paid social are opening up at scale. This creates a wider, more competitive acquisition environment but also a much larger opportunity pool.Instead of relying on one predictable funnel, brands now operate across multiple fragmented touchpoints, making diversification not optional, but necessary.The First 60 Days: Where Most Media Buying Strategies FailOne of the strongest insights from the episode is how many programs fail early due to poor setup and expectations.Kamila highlights two consistent issues:Brands expect fast ROI without proper testing phasesBudgets are either too small or too widely spread across traffic sourcesMarcin adds that another major issue is mindset: many operators still treat media buying as a replacement for affiliates rather than a complementary user acquisition channel.The reality is that successful campaigns rely on structured testing, proper tracking setup (UTMs, postbacks, attribution), and a clear understanding of what success actually means before scaling begins.Without this foundation, optimisation becomes guesswork rather than strategy.Listen to Learn More About Affiliate Media Buying and AI Why SEO alone is no longer a sustainable acquisition strategyHow AI is reshaping both traffic and optimisation workflowsWhat brands consistently get wrong in the first 30–60 days of media buyingWhy tracking infrastructure is critical for performance marketing successHow to properly structure testing budgets across multiple traffic sourcesTimestamps to Go Direct[03:22] Why AI search is reducing organic traffic[06:55] Biggest mistakes brands make when starting media buying[08:55] Why tracking and technical setup determine success[10:58] Funnel differences between SEO and paid media[15:00] Budget allocation and traffic source strategy[25:50] How AI is changing media buying workflows[32:15] Real-world success case: +30% conversion rate uplift[36:54] Rapid fire: AI, LTV, and scaling mistakesCall to ActionMedia buying is no longer treated as a side experiment by many affiliate programs. It is becoming part of a broader user acquisition strategy, sitting alongside SEO, partnerships and other performance channels.Kamila and Marcin from Voluum break down exactly how brands can approach this shift with structure, testing discipline, and the right tracking infrastructure to avoid costly early mistakes.If you're working in affiliate marketing, user acquisition, or performance media, this episode shows what is changing right now — and what you need to fix before scaling.Sign up for the Affiverse Newsletter at affiversemedia.comAlready subscribed? Share this episode with any affiliate, operator, or affiliate manager working to build trust in online gaming.Subscribe to the Affiliate Marketing Podcast on Apple PodcastsSubscribe to gain insights into scaling campaigns with accountability, sensitivity, and trust, even in the era of AI and automation.Click here to rate and review, scroll to the bottom, tap to rate with five stars, and select "Write a Review."Send me a text with your questions

In this episode, we explore the recent departure of Tim Miller from the UK Gambling Commission, the implications for UK gambling regulation, and the future leadership challenges facing the sector amidst a turbulent regulatory environment.Key TopicsTim Miller's role and impact at UK Gambling CommissionImplications of leadership change during regulatory reformsThe importance of evidence-based policy in gambling regulationChallenges faced by the UK Gambling Commission in 2024Industry concerns about regulatory uncertainty and leadership vacuumHost: Charlie HornerGuests: Ted Orme-Claye & Ted MenmuirProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

Is the gaming industry really struggling to find talent — or are companies simply looking in the same places?In this episode of iGaming Daily, live from SBC Summit Americas 2026, Ana Maria Menezes speaks with Kweku Sapara-Grant, Director of External Affairs at Lotto.com and board member of African Americans In Gaming, about inclusivity, hiring, leadership and why diversity should be viewed as a sustainable business strategy.The conversation explores how the gaming industry is changing, why younger and more diverse professionals are reshaping the sector, and how businesses can benefit from broadening the voices they bring into the room.In this episode:✅ Why the gaming industry needs new voices✅ Whether companies are looking for talent in the wrong places✅ How inclusive workplaces can improve business performance✅ Why diversity is not separate from merit✅ The role of AI and bias in hiring✅ Why representation matters at leadership level✅ How diverse voices help businesses avoid costly mistakes✅ Why inclusivity can drive innovation and long-term growth✅ What leaders can do to build more open company culturesAs Kwaku explains, diversity is not just a moral duty it is also a business advantage. Companies that want to innovate, reach new audiences and build stronger teams need to make sure more people are heard, seen and given the chance to get through the door.#iGamingDaily #Inclusivity #DiversityAndInclusion #GamingIndustry #iGaming #Lotto #AfricanAmericanGaming #SBCSummitAmericas #Leadership #WorkplaceCulture #GamingCareers

How is regulation shaping the future of gaming across the US and Canada?Live from the SBC Summit Americas 2026 show floor, this SBC Media podcast brings together a panel of North American gaming experts to discuss the biggest regulatory and compliance challenges facing the industry today.The conversation covers fragmented state and provincial frameworks, prediction markets, sweepstakes, AML requirements, KYC, taxation, black market operators, player protection and the growing need for regulatory harmonisation across North America.In this episode:✅ Why North American gaming regulation is becoming more fragmented✅ The biggest compliance challenges for operators✅ How US states and Canadian provinces approach regulation differently✅ Why prediction markets are dominating regulatory conversations✅ The role of KYC, AML and player protection✅ How operators manage compliance across multiple jurisdictions✅ Why Alberta's upcoming market launch matters for Canada✅ The ongoing challenge of offshore and black market operators✅ Why regulation is key to moving players into safer legal markets✅ How the World Cup could expose gaps in the current systemAs new products continue to emerge and regulated operators compete with offshore alternatives, the panel asks a crucial question: how can North America create a safer, more effective and more competitive gaming market?

The World Cup is here and for sports betting operators, it could be one of the biggest player acquisition and engagement opportunities of the year.In this episode of iGaming Daily, live from SBC Summit Americas 2026, Fernando Noodt is joined by Jeff and Mauricio from Optimove to discuss how operators can turn huge World Cup traffic into long-term player value.The conversation explores how sportsbooks can retain first-time depositors, cross-sell World Cup bettors into other products, personalise CRM campaigns, and use AI decisioning to deliver the right message, bonus and experience to the right player at the right time.In this episode:✅ Why the 2026 World Cup is a major opportunity for US and Canadian sportsbooks✅ How operators can retain first-time depositors✅ Why cross-selling into casino, Wimbledon, baseball and other sports matters✅ How player behaviour changes after a favourite team is eliminated✅ Why Latin American football passion goes beyond bonuses✅ How operators can avoid spammy World Cup messaging✅ Why personalisation is more than putting a name in an email✅ How testing and measurement can optimise bonuses✅ The difference between generative AI and AI decisioning✅ Why the “NFLification” of World Cup betting could drive engagementWith 104 matches in a single month, operators have a huge opportunity  but also a major challenge: how do you keep players engaged without overwhelming them?

Prediction markets, sports betting regulation and responsible gaming are reshaping the future of the US gaming industry.At SBC Summit Americas 2026, Martin Lycka sat down with Brandt Iden, VP of Government Affairs at Fanatics Betting & Gaming and former Michigan State Representative, to discuss the biggest issues facing the industry today.The conversation explores the rapid rise of prediction markets, the importance of consumer protection and why regulated gaming remains the key to sustainable growth across the United States. Brandt also shares insights from his time helping to legalise online sports betting and iGaming in Michigan, one of the most successful regulated markets in America.In this episode:✅ The future of prediction markets and sports betting✅ Why regulated gaming works✅ Responsible gaming and consumer protection✅ The evolving role of the CFTC and regulation✅ How Fanatics is leveraging its sports ecosystem✅ Lessons from building Michigan's iGaming market✅ The battle against illegal operators✅ Why states are increasingly looking at gaming expansion✅ The opportunities and challenges facing the US industryCan prediction markets and traditional sports betting coexist? And what does the next chapter of regulated gaming in America look like?#iGaming #Fanatics #PredictionMarkets #GamingRegulation #SBCSummitAmericas  #GamblingIndustry

Join us as Stuart Hunter discusses the upcoming iGB Live! event in London, the industry innovations, and how the show continues to evolve. Discover what makes this year's event unique and why it's set to be a must-attend for professionals in gaming and betting.What we talk about but in a list with, for reasons unknown, time stamps:The transition of IGB Live from Amsterdam to London and the new opportunities this brings (00:00-02:00)Exciting enhancements including a refreshed floor plan, sports betting focus, and new networking venues (08:00-10:57)The exclusive MA Summit, bringing together investors, regulators, and industry leaders in a private setting (33:00-35:55)Strategies for growth, optimizing the attendee experience, and maintaining high quality standards (26:00-29:24)The importance of London's proximity to finance and recent venue improvements at Excel (25:00-26:00)Unique cultural and safety insights from London and Barcelona based on personal stories (18:00-23:50)The future of industry awards hosted in iconic London landmarks and playful merchandise ideas (13:30-14:42)Insights into the 'London-centric' approach and upcoming projects targeted at high-level industry engagement (33:00-36:04)Chapters, but add a bit because of our sexy music and that:00:00 - Welcome and episode overview 02:00 - Transition of IGB Live from Amsterdam to London 08:00 - Enhancements at IGB Live 2026 10:57 - The new Fox venue takeover and post-show networking 13:30 - Affiliate Awards redesign and exclusive venues 18:00 - Personal stories of London and Barcelona safety tips 23:50 - Merchandise, branding, and fun stories 33:00 - The M&A Summit and industry engagement strategies 36:04 - Future growth opportunities and high-level project highlightsResources & Links:As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new-ish-est members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

How did US sports betting go from the Las Vegas sportsbook to a nationwide industry?Live from SBC Summit Americas in Fort Lauderdale, Adam Candee sits down with legendary Las Vegas bookmaker Art Manteris to discuss the history, evolution and future of sports betting in America.With decades of experience across some of Las Vegas' most iconic sportsbooks, Art shares stories from the industry's early days, the creation and repeal of PASPA, the rise of online betting, the impact of prediction markets and why integrity monitoring has always been central to the sportsbook business.In this episode:✅ How Las Vegas shaped the modern sports betting industry✅ Why prediction markets surprised even industry veterans✅ The story behind PASPA and its unintended consequences✅ How offshore betting grew during prohibition✅ Why sportsbooks have always played a role in sporting integrity✅ The future of AI-powered integrity monitoring✅ What could come next for Las Vegas sportsbooks✅ Art Manteris' new book and decades of betting industry storiesFrom the repeal of PASPA to the emergence of prediction markets, this is a wide-ranging conversation on where sports betting has been — and where it may be heading next.

Sir Keir Starmer is out and Andy Burnham could be heading to Number 10. But what does that mean for UK gambling? We break down Burnham's full track record on gambling regulation, from cancelling the Supercasino project to his anti-sponsorship campaigns as Mayor of Greater Manchester.Is the online gambling UK industry facing its biggest political threat in years? Martyn Elliott (SBC Media Director) and Ted Orme-Claye (SBC News Editor) join us to analyse the warning signs, the political chaos at the DCMS, and what the industry should be watching right now.

Artificial Intelligence is changing every industry, but what does it actually mean for iGaming marketing?At SBC Summit Americas 2026, Fernando Noodt sat down with Shai Frank, SVP of Product and GM Americas at Optimove, to discuss how AI is reshaping CRM, personalization and the future of player engagement. The conversation explores Optimove's "positionless marketing" philosophy and why AI is enabling marketers to move faster, make smarter decisions and create more personalised experiences than ever before. In this episode:✅ What is Positionless Marketing?✅ How AI is changing CRM strategies✅ Why human judgement still matters ✅ AI-powered campaign personalisation✅ Journey decisioning and player lifetime value✅ The role of ChatGPT, Claude and Gemini in marketing✅ Why there are no AI "best practices" yet✅ The future of AI in iGamingCould AI fundamentally change the way operators engage with players? And where do marketers fit into this new world?#AI #iGaming #CRM #Marketing #Optimove #ArtificialIntelligence #PlayerEngagement #SportsBetting #Casino #Tech

Prediction markets have become one of the biggest stories in gaming, fintech and sports betting, but Canada's approach looks very different from the United States.Kalshi is entering the Canadian market through a partnership with Wealthsimple, giving users access to thousands of event contracts. However, there is one major restriction: no sports betting contracts and no political markets. In this episode of iGaming Daily, Fernando Noodt is joined by Canadian Gaming Business Editor Tom Nightingale to break down:

The UK Government is considering a major shake-up of social media regulation, including a ban on under-16s using major platforms and potential restrictions for older teenagers.But could these measures help tackle another growing concern: illegal gambling operators targeting young people online?In this episode of iGaming Daily, Charlie Horner is joined by SBC News Editor Ted Orme-Claye and SBC News Journalist Patrick Killen to discuss:

Send us Fan MailAI can generate a flawless post, a flawless pitch, even a flawless brand voice. So what do people trust when everything looks “perfect”? I sit down with Pierre Lindh, co-founder and managing director of Next.io, to explore why the most credible signal left might be the simplest one: real humans in the same room, having real conversations.Pierre takes us back to the story that shaped his entire career in community and events, starting with an 18-year-old running a poker club in Sweden and getting raided by police. From there, we trace how that early experience evolved into building large iGaming conferences that many delegates describe as “a room full of friends you haven't met yet”. We get specific about what that takes at scale: designing networking that works for introverts and extroverts, creating side events that fit different energy levels, and giving first-timers structured ways to meet the right people without forcing awkward small talk.We also zoom out to the future of trust in a world shaped by AI and algorithms. Pierre explains why capital is flowing into live events, how AI can actually make conferences more purposeful through better matchmaking, and why authenticity and transparency become the marketing moat when “Apple-quality” campaigns are suddenly cheap. We finish with a deep dive into prediction markets, the wisdom of crowds, and why purpose may be the difference between a fringe category and a lasting industry.If you enjoy conversations about Web3, AI, digital leadership, marketing, community building, iGaming, and the future of live events, subscribe, share this with a friend, and leave a review with 5 stars. What part of the trust puzzle are you wrestling with right now?..........................................................................Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERI.......................................................................... 

In this episode, SBC Media Director Martyn Elliott is joined by industry experts Alex Kane (CEO and founder of Sporttrade), David Aron (Financial markets lawyer at Lowenstein Sandler), and Ian McGinley (Partner at Sidley Austin LLP). Together, they discuss the rise of prediction markets, navigating regulatory challenges, and the long-term impact on betting and trading platforms. They also explore how these markets became mainstream and what future regulatory developments could mean for the industry.Key Topics:Prediction markets' mainstream adoptionRegulatory landscape and legal challengesImpact of CFTC and Congress on prediction marketsDraftKings' strategy and prediction marketsMarket maker and exchange models in betting platformsHost: Martyn ElliottGuests: Alex Kane, David Aron & Ian McGinleyProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

Join hosts Jon Bruford and Fintan Costello as they navigate the latest happenings in the gambling world, share hilarious and frustrating Vegas hotel stories, and discuss the future of casino brands and online gambling. This episode offers a mix of industry analysis, personal anecdotes, and industry expertise – perfect for gambling industry professionals alike.Things we discuss, but in a list: The current state of the gambling industry and recent acquisition talks about MGM and CaesarsThe challenges and opportunities in online casino branding and international expansionPersonal Vegas travel stories highlighting hotel and flight mishapsInsights from recent conferences, research on gambling addiction, and emerging industry trendsIndustry figures like Barry Diller and their influence on gambling and entertainment sectorsPractical tips for travellers regarding hotel bookings and airport routinesThere's a lot of chapters here… 00:00 - Introduction and episode teaser 00:17 - The importance of industry updates and recent mergers 00:42 - Reflection on Vegas trips and what happened there 01:18 - Fintan's attention to detail and its industry roots 02:16 - Personal publishing career and job reference stories 03:33 - Insights into gambling industry executives and references 04:27 - The strategic value of casino brands like MGM, Caesars, and Wynn 08:24 - The high-stakes world of casino takeovers and debt analysis 11:23 - Branding versus online presence of Caesars and other casino brands 13:10 - Global online casino strategies and brand recognition 15:16 - Industry valuations and property assets 16:25 - The competitive landscape among Vegas casinos and international brands 18:42 - Vegas property assets and potential for sale 19:12 - The Las Vegas conference on risk, gambling addiction, and key speakers 21:02 - Notable presentations and insights on luck and outcomes in sports and gambling 22:54 - Highlights from conference speakers and research data access 24:37 - Industry personalities and their entertainment-style presentations 25:50 - Musical and cultural references within industry discussions 26:23 - Interviews with gambling academics and researchers on addiction 29:36 - Industry events, influential figures, and upcoming projects 30:43 - Personal Vegas hotel stories and travel tips 34:29 - Hotel renovation frustrations and service experiences 37:00 - Airline travel anecdotes and misconceptions about aircraft features 38:12 - The true cost of Vegas resort fees and amenities 40:29 - Drive from Vegas to Arizona, industry insights, and final thoughtsResources & Links:As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new-ish-est members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

A “successful” card payment can still leave merchants waiting days to actually access their money, paying layers of fees along the way, and carrying fraud risk that never truly goes away. That gap between authorization and settlement is where cash flow gets squeezed, reconciliation gets messy, and margins get quietly taxed, especially as more commerce shifts to e-commerce and other card-not-present channels.We sit down with Marshall Greenwald, Founder and CEO of IoniaPay, to talk about changing the infrastructure behind merchant payments. Marshall walks us through how IoniaPay moves funds from a consumer's card to a merchant's bank account in real time, why that matters more than ever, and how collapsing a fragmented chain of 6 to 10 parties can reduce cost and complexity. He also explains the fraud angle: instead of relying on tools that “guess,” merchants want stronger certainty that a transaction is truly authorized by the cardholder.We also get practical about where this fits best right now. Marshall shares why iGaming, travel, and healthcare see outsized value, how instant settlement can unlock meaningful working capital that would otherwise sit in float, and how the company goes to market through a mix of direct enterprise relationships and a broad reseller network. From there, we zoom out to the future of payments: multi-channel commerce, orchestration, interoperability challenges across a massive US ecosystem, and the broader shift from top-layer UX innovation to foundational payment infrastructure.If you care about real-time payments, merchant cash flow, fraud prevention, and what “modern rails” should actually look like for everyday commerce, this conversation will give you a few sharp questions to bring back to your team. 

How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming Welcome back to a brand new season of the Affiliate Marketing Podcast!In Season 26, Episode 1, Lee-Ann Johnstone speaks with James Elliott, founder of Gamecheck, about casino fraud, cloned casino games, and the growing need for trust in online gaming affiliate marketing.As fake casino content becomes harder to spot, affiliates face a bigger responsibility when choosing which operators and games to promote. James explains how Gamecheck identifies cloned games, verifies casino content, and helps players, affiliates, and operators make safer decisions in a fast-moving iGaming market.The conversation also covers regulatory compliance, emerging market risks, AI-driven game production, and the practical steps affiliates can take to protect their audiences, strengthen credibility, and promote genuine online casino experiences.Casino Fraud and Affiliate Trust Talking Points:How cloned casino games affect players, operators, and affiliates.The history and mission of Gamecheck in identifying fake games.Methodologies for investigating casino websites and verifying authenticity.The importance of trust, transparency, and compliance in affiliate marketing.How emerging markets and AI-driven content are accelerating the challenge.The Rise of Fake Casino Games and Cloned Casino ContentJames explains that cloned casino games have been a persistent problem in the online gaming industry for years. These fake sites can replicate graphics and gameplay but often misrepresent outcomes or exploit players' personal information. With the growth of white-label casinos and emerging markets, affiliates and operators must remain vigilant. Gamecheck aggregates intelligence from multiple providers to create a single, reliable source for checking legitimacy, reducing duplicated efforts, and protecting the ecosystem.How Affiliates Can Promote Verified Casino ContentGamecheck empowers both players and affiliates by offering tools to verify casinos before depositing. The Gamecheck Seal, a QR code on approved sites, allows instant verification of authenticity. Affiliates can now promote only verified operators, ensuring consumer trust and protecting their own reputations. James emphasises that even in regulated markets, vigilance is crucial, and collaboration between affiliates, operators, and providers is key to sustaining trust in the industry.Listen to Learn How Affiliates Can Reduce Casino Fraud Risk:How Gamecheck detects cloned casino games and protects the ecosystem.Why affiliates should care about authenticity and consumer trust.The growing challenge of AI and rapid game replication.Best practices for building credibility in online gaming affiliate programs.Real-world impact: reducing fraud, protecting players, and promoting trusted operators.Key Timestamps to go Direct: [01:50] The problem of cloned casino games in the industry [06:33] How Gamecheck identifies fake games and investigates URLs [08:37] Gamecheck Seal and tools for affiliates and players [23:25] AI, rapid game production, and emerging market risks [31:30] How affiliates can engage with Gamecheck and promote trusted contentGet More Affiliate Marketing Podcast InsightsProtect your players and build credibility by promoting verified casino content. James Elliott shares how Gamecheck is helping affiliates, operators, and players navigate a complex, fast-growing market. Visit Gamecheck to verify casinos, access tools, and ensure your affiliate campaigns promote trustworthy operators.Sign up for the Affiverse Newsletter at affiversemedia.comAlready subscribed? Share this episode with any affiliate, operator, or affiliate manager working to build trust in online gaming.Subscribe to the Affiliate Marketing Podcast on Apple PodcastsSubscribe to gain insights into scaling campaigns with accountability, sensitivity, and trust, even in the era of AI and automation.Click here to rate and review, scroll to the bottom, tap to rate with five stars, and select "Write a Review."Send me a text with your questions

In this episode, Tim Miller from the UK Gambling Commission discusses the evolving landscape of illegal gambling, the challenges of enforcement, and the role of big tech in combating illegal sites. We explore strategies for collaboration, technological advancements, and regulatory updates to protect consumers and reduce the black market.Key TopicsThe scale and challenges of illegal gambling in the UKThe importance of data and evidence in enforcementRole of social media and big tech in illegal advertisingNew powers and resources for the UK Gambling CommissionInternational collaboration in gambling regulationImpact of crypto and new payment methods on gamblingConsumer protection and black market mitigation Host: Charlie HornerGuests: Tim Miller & Ted Menmuir Producer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

Innovation comes in many areas, and compliance professionals need to not only be ready for it but also embrace it. Join Tom Fox, the Voice of Compliance, as he visits with top innovative minds, thinkers, and creators in the award-winning Innovation in Compliance podcast. In this episode, host Tom visits with Mouhcine Jalili, VP of Growth – iGaming at Software Mind, on reframing iGaming compliance as a design, delivery, and platform challenge rather than an end-stage legal checklist. Mouhcine argues compliance failures often stem from siloed teams, fragmented legacy platforms, inconsistent vendor integrations (B2B2C), and release management across jurisdictions with differing rules (e.g., spin time, buy-bonus features). He emphasizes strong release governance, modular and configurable architectures, automated controls that cannot be bypassed, and real-time monitoring and alerts to prevent harm, including responsible gambling interventions based on early behavioral signals. Scaling successfully requires standardization and automation while allowing local configuration and avoiding post-acquisition data fragmentation. Over the next 3–5 years, he expects operational compliance to become more engineering- and data-driven, with tighter integration among compliance, product, and engineering teams. Key highlights: Compliance As Design Platform Breaking Silos With Automation KYC Data And Onboarding Gaps Integrity And Preventive Controls Future Engineering Driven Compliance Resources: Connect with Mouhcine Jalili on LinkedIn Software Mind on Linkedin Software Mind Website Innovation in Compliance was recently honored as the Number 4 podcast in Risk Management by 1,000,000 Podcasts.

In this episode, we analyse Flutter Entertainment's decision to delist from the London Stock Exchange and its implications for the UK and US markets. We explore the strategic shifts, investor reactions, and broader industry impacts, providing insights into the evolving landscape of global gambling.Key TopicsFlutter's delisting from LSE and move to NYSEImpact on UK economy and gambling sectorUS market strategy and investor influenceBroader industry implications and regulatory environmentShareholder changes and investor sentimentHost: Charlie HornerGuests: Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode, SBC Media Director Martyn Elliott is joined by Shawn Fluharty, Chair of the Better Gambling Forum. Together, they discuss how collaboration, regulation, and innovation are shaping the iGaming sector to drive sustainability, player protection, and responsible growth.Key TopicsThe mission of the Better Gambling Forum and its global approachThe importance of early expert involvement in policy makingIndustry's move beyond compliance for sustainabilityChallenges of prediction markets and black market risksThe role of media in shaping public perception of gamblingHost: Martyn ElliottGuest: Shawn FluhartyProducer: Anaya McDonaldEditor: Anaya McDonaldArticle: https://sbcnews.co.uk/social-responsibility/2026/05/26/better-gambling-forum-sbc-partnership/Learn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

Send us Fan MailCompetition is loud right now. AI tools are everywhere, content is infinite, and customer acquisition costs keep climbing. So what still works when everyone can publish, target, and “optimise”? Joeri Billast sits down with Valentina Diaco, founder and strategic business advisor in iGaming and tech, to get concrete about the lever most teams forget: the emotional driver behind why people choose you and stay with you.We talk about what Valentina sees across industries, from luxury to entertainment to iGaming marketing, and why retention is the profit engine when acquisition gets expensive. We also unpack how she designed AIMatch Sessions as a curated, non-transactional networking experience, built from real attendee challenges around AI adoption. The goal is simple: create the right conditions for meaningful conversations that turn into ideas, partnerships, and real business outcomes.Then we go deeper on AI strategy and digital leadership. “AI is not a crystal ball, it is a mirror” becomes a practical framework for keeping humans in the loop, building a living knowledge base, and orchestrating AI agents without surrendering judgment. We also explore the shift from CMO to Chief Value Officer, the balance of performance marketing with trust and responsibility in regulated markets, and blue ocean strategy for creating new categories instead of battling in crowded spaces.This episode was recorded through a Descript call on June 12, 2026. Read the blog article and show notes here: https://webdrie.net/ai-is-not-a-crystal-ball-its-a-mirrorIf you care about AI marketing, brand strategy, customer retention, and building trust in the Web3 and iGaming world, hit play. Subscribe, share this with a friend, and leave a five-star review if it helps you grow...........................................................................Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERI.......................................................................... 

In this episode, we explore the evolving landscape of US gaming, focusing on prediction markets, regulation, and the future of land-based and online betting. Featuring insights from industry experts at SBC Summit America, this discussion offers a comprehensive view of current challenges and opportunities.Key PointsPrediction markets regulation and legal landscapeImpact of regulation on prediction markets and operatorsGrowth opportunities in US iGaming and sports bettingLand-based gaming modernisation and AI integrationMarket strategies of major operators like Bet365 and BetMGMHost: Fernando NoodtGuest: Adam CandeeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In this episode of The Safe Bet Show, Martin Lycka is joined by one of Canada's most respected gaming industry experts, Troy Ross, President of TRM Public Affairs.The conversation explores the rapid evolution of Canada's regulated gaming market, including Alberta's upcoming iGaming launch, Ontario's continued success, responsible gambling initiatives, and why more provinces could soon follow the regulated model.Troy shares insights from more than three decades working across Canadian gaming regulation, public policy and industry affairs, offering a unique perspective on where the market is heading next.Topics include:

This episode explores the evolving landscape of prediction markets in the gaming industry, focusing on regulatory challenges, regional differences, and future prospects. Experts discuss recent developments in Latin America and the US, highlighting the importance of regulation, legal debates, and industry trends.Key TopicsRegulatory challenges for prediction marketsRegional differences in regulation (Latin America vs US)Future prospects and industry trendsHost: Fernando NoodtGuests: Lucia Gando & Justin ByersProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

Can you start at the bottom of an industry, back yourself before anyone else does, raise millions, build a fast-growth startup and sell it within three years?FOR THE FULL STORY GET KAROLINA'S NO.1 BEST SELLING BOOK ‘HER PLAY' Karolina Pelc is an entrepreneur, investor, advisor, author and the founder of BeyondPlay, the iGaming startup she launched in 2021, raised £6.1 million for, and sold to FanDuel within just three years.Want more BTB goodness!? Connect Here: https://buildingthebrand.co.uk/newsletterKarolina's journey started far from the world of startup exits, venture capital and acquisition deals. At 19, she trained as a casino dealer in Poland, worked in tough casino environments, moved to London, lived in difficult conditions, worked on cruise ships, and eventually fought her way into the online gaming industry from the very bottom of the career ladder.In this episode of Building The Brand, Karolina breaks down how she turned lived experience in real-world casinos into a powerful insight about the future of online gaming. She explains how she raised £1.2 million from a pitch deck, built BeyondPlay through the pandemic, scaled the team to 50 people, navigated product pivots, licensing complexity, investor pressure, founder burnout and eventually sold the company to FanDuel.She also shares why she does not believe in luck, why starting again can be a strategic move, why founders cannot make everyone like them, and why hustle only works when it is intentional.Karolina shares:▪️ Why she does not believe luck created her success▪️ Why she was willing to start again in a junior role▪️ How real-world casino experience shaped the idea for BeyondPlay▪️ Raising £1.2 million from a deck during the pandemic▪️ Why approval cannot be the operating system for founders▪️ Selling BeyondPlay to FanDuel within three years▪️ What really happens during a fast acquisition processFind out more about Karolina Pelc here:https://karolinapelc.com/Key Moments:0:00 — Karolina Pelc on quitting, growth, pressure and selling BeyondPlay1:07 — Why Karolina does not believe in luck3:16 — Starting, funding and selling BeyondPlay within three years6:57 — The brutal training process to become a dealer8:00 — Her first major casino customer and early resilience12:19 — Arriving in London and the reality of starting again17:35 — Homelessness and learning the hard way21:20 — Reality distortion filter, belief and ambitious goals24:05 — Understanding the different levels of the casino world30:47 — Moving from casinos and cruise ships into online gaming34:35 — The idea that eventually became BeyondPlay37:21 — Raising £1.2 million during the pandemic44:18 — What BeyondPlay actually built50:33 — Regulation, licensing and startup complexity52:21 — The risky second product that changed the company57:00 — Founder mode and transparent leadership59:00 — Why CEOs cannot have everyone agree with them1:00:12 — Work-life balance, values and startup reality1:06:40 — People pleasing, burnout and founder pressure1:09:30 — Building BeyondPlay with an exit in mind1:11:13 — Selling the company in two months1:14:54 — What the day of signing the deal actually felt like1:17:13 — Leaving the company after acquisition1:19:49 — Achievement addiction, writing the book and what comes next1:24:14 — Who Karolina wrote the book for

Kylian Mbappé has once again found himself at the centre of a major dispute involving betting sponsorships, image rights and the French Football Federation ahead of the 2026 FIFA World Cup.In this episode of iGaming Daily, Joe Streeter is joined by Ted Menmuir to explore the growing conflict between elite athletes and commercial betting partnerships after reports emerged that senior France internationals are unhappy with their images being used in bookmaker marketing campaigns.The discussion explores how collective image rights work, why the dispute has resurfaced despite previous agreements, and whether this could have wider implications for sports sponsorship and gambling advertising around the world.

This episode explores the critical issue of bonus abuse in the iGaming industry, its impact on operators' revenue, and innovative solutions like AI-driven tools to combat organised fraud. Featuring Tetiana Dychenko, CPO of Casino at EveryMatrix, the discussion highlights how evolving tactics and technology are shaping the future of fraud prevention.Key TopicsThe scale of bonus abuse in 2026 and its impact on revenueThe evolution of bonus abuse tactics and organised groupsThe role of AI and behavioural analysis in detecting fraudRegulatory pressures and their influence on bonus abuseFuture trends and how operators can stay ahead of organised fraudRelevant Articles: https://igamingexpert.com/features/everymatrix-igaming-bonus-abuse/https://everymatrix.com/news/everymatrix-plays-mythbusters-on-igaming-bonus-abuse/ Host: Charlie HornerGuest: Tetiana DychenkoProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

For episode 735 of the BlockHash Podcast, host Brandon Zemp is joined by Bobby Shell of Voltage, an enterprise-grade cloud infrastructure platform that specializes in "Lightning-as-a-Service" (LaaS). It allows businesses, fintechs, and financial institutions to easily set up, manage, and scale Bitcoin and Lightning Network nodes without the burden of maintaining physical servers.