Podcasts about swaggerty

Nancy saw a 400lb+ pig on the side of the road near Swaggerty’s and feels guilty that she didn’t rescue it. After all the anxiety over the text from our boss, it turns out he only wanted to ask us if we could go to a Flotilla event. Multiple updates on the plane crash in Washington DC between the military helicopter and the American Airlines plane throughout the show. As Seen On TikTok- Why do “boomer” bosses call so many meetings? Hot Tea – Sam Hunt was arrested again. This time for speeding and seemingly tampering with his interlock system on his car. Jelly Roll is hosting a free concert for the first responders in Los Angeles. Chris Stapleton donated $1 million to LA wildfire relief. A new wildfire is burning near Asheville, NC. A man broke into someone’s house and tried to steal a toilet. Joey texted Dan from Dan + Shay because a friend had told him that the two were at Texas Roadhouse in Turkey Creek. The friend meant to say, “Dan and Shyla,” not Dan and Shay, so Joey had to apologize to Dan. What have you accidentally texted to the wrong person? Lucky 7 Nancy got a concerning email about her son’s internet history at school. See omnystudio.com/listener for privacy information.

Nancy saw a 400lb+ pig on the side of the road near Swaggerty’s and feels guilty that she didn’t rescue it. After all the anxiety over the text from our boss, it turns out he only wanted to ask us if we could go to a Flotilla event. Multiple updates on the plane crash in Washington DC between the military helicopter and the American Airlines plane throughout the show. As Seen On TikTok- Why do “boomer” bosses call so many meetings? Hot Tea – Sam Hunt was arrested again. This time for speeding and seemingly tampering with his interlock system on his car. Jelly Roll is hosting a free concert for the first responders in Los Angeles. Chris Stapleton donated $1 million to LA wildfire relief. A new wildfire is burning near Asheville, NC. A man broke into someone’s house and tried to steal a toilet. Joey texted Dan from Dan + Shay because a friend had told him that the two were at Texas Roadhouse in Turkey Creek. The friend meant to say, “Dan and Shyla,” not Dan and Shay, so Joey had to apologize to Dan. What have you accidentally texted to the wrong person? Lucky 7 Nancy got a concerning email about her son’s internet history at school. See omnystudio.com/listener for privacy information.

Burney Jennings is the CEO and president of Biscuitville. Burney took over the leadership reins from his father and founder of Biscuitville Maurice Jennings in 1996. Burney's bold leadership, vision and keen sense of knowing what customers want has contributed to the company's growth and success. Headquartered in Greensboro, North Carolina, Biscuitville Fresh Southern is a family-owned company serving authentic Southern food made fresh daily from locally sourced ingredients. Known as the Home of the Biscuit Window Since 1966, Biscuitville serves scratch-made biscuits baked fresh every 15 minutes. Biscuitville employs over 2,400 people and operates more than 70 restaurants in North Carolina, Virginia and South Carolina. In July 2023, Biscuitville was voted the nation's Best Fast Food Breakfast & Best Regional Fast Food restaurant in the 2023 USA Today Readers' Choice 10Best contest. Burney's father inherited his mother's famous biscuit recipe after his ailing mother gave him a choice of his inheritance – the recipe or the farm. Burney's father chose the recipe and the rest is history. Biscuitville has stood out from the competition for not working with food delivery services like Uber Eats and GrubHub. According to Burney, the decision was based on several factors including the inability to accommodate to-go orders because the restaurant is so busy. Biscuitville has made headlines with its “Life After 2” program in which each of its locations close at 2pm each day. The program allows employees to pursue other interests and spend more time with their families.  QUOTES “(My grandmother) gave my dad – since he was the oldest – the choice: My biscuit recipe or the farm. He chose the biscuit recipe.” (Burney)“The key to a good biscuit is love.” (Burney)“Growing up, my dad was fascinated by chain restaurants. My dad told me, ‘We all know how to make a McDonald's hamburger. We know the ingredients. It's not about the burger, it's how they do it. It's the system they put in place. It's the marketing, it's the brand, it's the people, it's the execution.'” (Burney)“We started closing at 2pm. Our food quality went up, our food costs went down and our employees are much happier. Now of course, you need to be a morning person. If you're not a morning person, we're not a good place for you.” (Burney) “We really strive to work with local companies first, and if we can't be local, we work with family businesses.” (Burney) “We've been able to differentiate ourselves in the breakfast space because we close at 2pm. People know breakfast is our focus.” (Burney)  TRANSCRIPT 00:00.01Burney JenningsI can, this is not too close. 00:04.65vigorbrandingNo, ye you’re perfect. 00:05.35Burney JenningsNo video? Okay. 00:06.54vigorbrandingYep. Okay. You ready to roll? 00:08.75Burney JenningsNow I’m ready to roll. 00:10.09vigorbrandingAll right. Welcome, Fork Tales fans. The best biscuits in the world are made in the South, of course. And the best place to buy those biscuits is a restaurant called Biscuitville. Today’s guest is the chairman of bisop but Biscuitville, Bernie Jennings, and we’re going to talk about biscuits, family, and a whole lot more. Bernie, thank you so much for joining us. Welcome, and we’re looking forward to hearing your story. 00:35.38Burney JenningsThank you, Michael. I appreciate you inviting me to your podcast. 00:39.08vigorbrandingVery cool. So, okay. We’ll start sort of in the beginning here. Your father founded Biscuitville in 1966 and you were raised to eventually take over the reins, which you did in 1996. You often joke that your birth date and your higher date are the same date. ah Talk about that a little bit. Talk about the start and how you got into the business and how you were raised basically in the business. 01:03.01Burney JenningsSure, so I feel like I was born into the business watching my dad as an entrepreneur, um you know, try different things in the restaurant business. He started out with, you know, really a bread store um and he was selling day-old bread and um through his travels and he was also selling flour as not flowers as in roses but flour um by the train carload um and he saw pizza and he thought that was a pretty neat concept so he started a concept called pizza to go 01:28.83vigorbrandingWow. 01:35.86Burney JenningsI eventually added biscuits in the morning because it was of as in a slow day part to no day part. And to make a long story short, change the name to Pizzaville. The biscuits were doing really well. I said, but let me just see if I can make a go at a biscuit concept without the pizza. and opened up one in downtown Danville, Virginia called it Biscuitville and the story goes on from there. Eventually converted all the pizzavills over to Biscuitvilles and we’ve been growing ever since. But to answer your question, watching my dad go through that and I remember yeah he used to do his own training videos and 02:15.96Burney Jenningsyeah middle of the night, yeah know I fell asleep at about 1130 and he woke me up at 630 in the morning when they were doing the videos and I just feel like I grew grew up in the business. um But you know how did I get into the business? 02:27.33vigorbrandingThat. 02:31.64Burney Jenningsum I call myself a late bloomer. I didn’t know what I wanted to do when I was growing up. I didn’t know if I wanted to be in the restaurant business, in the real estate business, oh just didn’t know. So when I got out of college, I started working for my dad doing odds and end jobs and eventually worked my way into a restaurant we called, what we had called the cutting board, which was a steakhouse in Burlington. um From that started managing a Pizzaville restaurant. And you know from that went over to the Biscuitville side and really worked every department in the company. 03:08.55Burney Jenningsum I didn’t run all the departments, but I got an exposure to that. And around 1996, my dad made me president of the company. But it wasn’t like I set out to the be in it. 03:17.62vigorbrandingWow. 03:22.29Burney JenningsBut once I started getting a taste of it, I loved it. 03:25.85vigorbrandingThat’s awesome. So like I have a rule like for my daughters, ah not that they’re interested whatsoever in what I’m doing ever, but if they want to get into the business, my my rule was you have to work somewhere for two years and get one promotion. Did you guys have anything like that? 03:40.12Burney JenningsRight. 03:41.12vigorbrandingOr is there any kind of rules that you set up that way or anything you know to that to that thing? Or is it just a coincidence? It just happened happened to work out. 03:48.73Burney JenningsIt just happened to work out for me. However, I also learned that rule. having you know I have four kids. One of them does work in the company, my oldest son, Blake, and he had to do the same thing. He worked about five or six years outside of our business before he joined us. And his skillset is real estate development, did that in Washington, DC in Raleigh. But I think that’s really important, joining a family business to have that outside experience before joining. 04:12.40vigorbrandingMmhmm. 04:18.74Burney JenningsAnd I’m sure I would have benefited from it. 04:19.01vigorbrandingAmen. Yeah, well, and you know, look, we I talked to a lot of folks that are part of family businesses and, you know, it’s it’s awesome, right? yeah And there’s there’s nothing more important than family, right? 04:29.60Burney JenningsYeah. 04:30.37vigorbrandingand but But family owned businesses, I mean, it can be it can be a difficult run. I mean, you know, there’s we we, you and I certainly know of a lot of of of of family businesses where there’s turmoil and problems. So ah to navigate that, I think it’s good to have those rules set up out front and And you gotta abide by them, right? I mean, it’s ah it’s an important thing. 04:49.95Burney JenningsYeah. 04:51.07vigorbrandingSo now, is your son, is he going to be, I mean, what is his role right now? 04:56.05Burney JenningsHe does a real estate development work, yeah repair which would include the construction repairs and maintenance site selection. 04:57.93vigorbrandingOkay. 05:03.21vigorbrandingMm-hmm. 05:03.88Burney JenningsI mean, that’s that’s his job. 05:07.45vigorbrandingYeah, which is not nothing, because you have how many locations? Like 50 plus, right? 05:10.79Burney JenningsYeah, we’re about 79 locations a day with four under construction. 05:13.16vigorbrandingWow. Okay. Wow. Jeez. 05:16.06Burney JenningsYeah. 05:16.19vigorbrandingThat’s fantastic. So yeah I want to take it back to the beginning because I love, I always say there’s always these great stories, right? So I love this story. Your ailing grandmother called her grandsons to her bedside, which had been your father, asked them to choose their inheritance. 05:28.11Burney JenningsRight? 05:31.03vigorbrandingSo you want to tell that story? 05:33.05Burney JenningsYeah, so he she gave my dad since he was the oldest on the choice between the biscuit recipe or the farm and he chose the biscuit recipe and my brother might hit my uncle which was his brother got the farm. 05:49.20vigorbrandingSo how did the farm work out? I mean, is was he happy with that trade? 05:51.52Burney JenningsYou know, I say my dad, and and I think it’s just a great story. Interestingly enough, um my uncle used to ask me, where’s the farm? He was he he still was looking for the farm. um it’s eastern east and My grandparents lived in eastern Tennessee, in a great area. 06:09.33vigorbrandingOkay. 06:11.84Burney JenningsIn fact, there’s a Jennings Cemetery there, lots of Jennings there. 06:14.51vigorbrandingWow. 06:17.11vigorbrandingWow. So, so the farm does exist. 06:17.94Burney JenningsYeah. 06:19.03vigorbrandingYour uncle got the farm. Did he ever, was your uncle ever a part of the business? 06:20.61Burney JenningsYeah. Um, so when we look at the business side, I mentioned early on that my dad was a flower salesman. 06:28.81vigorbrandingYep. 06:28.91Burney JenningsUm, that was with, that was something that his dad or my grandfather, this is my grandfather had. And that’s a business. My uncle, who was a younger brother took over when my dad got into restaurant business. 06:40.71vigorbrandingGotcha. 06:42.31Burney JenningsMy uncle did the flower business. 06:45.72vigorbrandingThat’s funny. 06:46.46Burney JenningsYeah. 06:46.48vigorbrandingDoes a farm in Tennessee still exist? 06:49.04Burney JenningsNo, I mean, that yeah, it exists, but it’s not family owned anymore. 06:50.00vigorbrandingOkay. 06:52.36vigorbrandingNot in a family. That’s funny. 06:53.42Burney JenningsYeah. Yeah. 06:55.24vigorbrandingSo I guess without giving away the secret recipe, the thing that that your father chose, what’s what’s the key to a good biscuit? 06:55.37Burney JenningsYeah. 07:03.02Burney JenningsYeah, so my dad was very, very practical. And I’ll answer the question, the key to the good bisits the key to a good biscuit is love. And what I mean by that is growing up, my um yeah my dad was fascinated with chain restaurants. And he he told me, look, we all know how to make a McDonald’s hamburger. We know the ingredients. It’s not about the McDonald’s hamburger. It’s how they do it. It’s the system they put in place. It’s the marketing. It’s the brand. It’s the it’s a people. It’s the execution. He said, so yeah when when we look at making a good biscuit, 07:44.93Burney JenningsIt’s pretty simple ingredients. It’s self-rising flour, shortening, and buttermilk. 07:50.23vigorbrandingMm hmm. 07:50.31Burney JenningsIt’s what do you do with it? How do you market it? How are, you know, it’s a friendliness. How do you make the people who are buying it feel special? So I call it love. It’s that’s how you make a good biscuit. 07:59.82vigorbrandingYep. 08:02.26vigorbrandingYeah. Well, you know, bra I’ve known you for a long time and you’re very engaging and you can it’s amazing because it’s I can tell you care. and And you know, people might be listening saying, okay, right, you make it with love. 08:10.06Burney JenningsYeah. 08:12.71vigorbrandingBut like family, not just your family, your company, you see your company as a family. And I think that whole, that passion and that caring for people really, really comes through. 08:17.61Burney JenningsRight. 08:22.62vigorbrandingAnd I think I commend you for that. And ah I mean, I just think that’s an ah it’s an amazing attribute to you and your company. 08:29.06Burney JenningsWell, thank you. 08:30.68vigorbrandingSo Biscuitville has made some great headlines in recent years for going against industry trends. And I’m i’m always impressed by things like this. It’s hard to stand by, I’ll say, you’re your your beliefs, if you will, and you know i mean from just being open for breakfast ah you know to to you know all the other things that you that you do and that you keep sacred, I guess. um So the one of the huge trends, obviously, especially since COVID was ah third party delivery services like Uber Eats, DoorDash, and Grubhub. um you You are not working with them, is that correct? 09:05.54Burney JenningsThat is correct. Yeah, I can expand. 09:07.88vigorbrandingwhat And the thinking there? Yeah, yeah, yeah. 09:09.57Burney JenningsYeah, 09:10.23vigorbrandingi’d like to yeah I want to hear a little bit about thinking there because i’ I’m intrigued. 09:14.03Burney Jenningsyeah so it’s it’s several things. One, um we have worked on our packaging so our food can travel well. um An example in in in the restaurant business is french fries. How do you keep a french fry hot and fresh for 20 minutes while it’s going from your restaurant to to be delivered? 09:30.01vigorbrandingMm hmm. 09:35.33Burney JenningsSo our biscuits are best eaten fresh. um When we look at our business, we’re opened basically eight and a half hours a day, 5.30 to 2 in the afternoon. And we do a lot of business in a short period of timeframe and getting to go order like an Uber Eats order on a 930 on a Saturday done workforce because we’re having trouble. you know, taking care of those guests that are in front of us. um yeah Chipotle, I think, has done a really good job in their restaurants of making a second makeup line just for to-go orders so that it doesn’t mess up their dining. 10:15.27Burney JenningsWith us, we we we have the dining room and we have the drive-through. Drive-throughs went from pre-COVID around 63% of sales to now 75% of sales. 10:26.94vigorbrandingWow. 10:27.69Burney JenningsIt does seem to be coming off a little bit, but it’s holding holding in that number. um So we’re doing a tremendous amount of business in a short period of time and it’s part of a capacity issue of how do you fit those orders in. So it’s on our radar. 10:42.93vigorbrandingMmhmm. 10:45.08Burney JenningsI think we’ll end up solving the packaging and solving some of the back of house stuff but for right now it’s not it’s not top of mind for us. 10:53.42vigorbrandingWell, and again, you know, going back to to like what I was saying earlier about you and the way you, ah your personality, everything, you know, you say you make these biscuits with love. Well, you’re not, you you refuse to sell them ah through a delivery service because it’s not about the delivery service, per se, it’s more about like the quality of the product that they’re going to get at the end of the day. And at the end of the day, that’s your brand, right? I mean, your Biscuitville and, you know, you don’t want to have, a you you don’t want to to have um anything happen to that product that diminishes the the experience, the consumer experience. 11:13.52Burney JenningsYeah. 11:20.02Burney JenningsRight. 11:23.16Burney Jenningsand I agree. And I like those delivery services. I use them my so my myself. 11:26.72vigorbrandingYep. 11:28.08Burney JenningsIt is definitely not about the delivery service. They’re doing a great job in providing ah a good service. 11:33.84vigorbrandingYep. The other thing, and i’m I’m curious about this too, because again, I commend you for it. So I’m not, well, by no means am I questioning it, but 5.30 a.m. ah to closing at two, I mean, you know, again, most most restaurants out there be like, okay, well, that’s great for them. 11:41.49Burney JenningsYeah. 11:47.45vigorbrandingWhat are we gonna do for the the you know lunch? You know, we’re gonna make this, we’re gonna make that. What about dinner? We’re gonna make this, we’re gonna make that. I mean, everyone would try and open up as many day parts as he absolutely humanly could. And look at some of the different QSRs, like I’ll say, like McDonald’s. I mean, they’re they’re in the basic dessert business, they’re in the coffee business, they’re in the whatever the next trend du jour is. 12:05.27Burney JenningsRight. 12:08.55vigorbrandinghow How hard was it for you to stay sort of, ah for lack of a word, true to yourself and just do this this morning, 5.30 a.m. to closing it to? 12:17.24Burney JenningsYeah, so we started out open till eight o’clock at night. We had bone-on chicken. 12:20.36vigorbrandingOkay. 12:21.92Burney Jenningsum We added vegetables. and We had a lot of different products. And to make a long story short, from about one o’clock in the afternoon till 5.30, it was pretty much dead. 12:33.71vigorbrandingMm hmm. 12:33.98Burney JenningsAnd when you’re in the quick service business, people want a great product that’s fresh. And you can imagine how it’s difficult it is to do that when you really don’t have much business between one and 530. 12:41.66vigorbrandingYep. 12:49.41Burney JenningsAnd this was before snacking, you know, the snacking concept and the coffee concepts and people, you know, going to a restaurant um in mid afternoon really existed. 12:53.51vigorbrandingMm hmm. 13:00.21Burney JenningsSo we dropped that day part, started closing it too. um Our food quality went up, our food costs went down, and our employees were much happier. 13:11.53vigorbrandingMm 13:11.84Burney JenningsSo now we call it when we’re hiring, it’s called life after two. So we use that as a selling point to hire people. Now of course you need to be a morning person. If you’re not a morning person, We’re not a good place. We’re not a good place for you. um You definitely need to be a morning person. um So that means I’d say the majority of our management team is geared towards closing it to being at home with their family, having worked out if they do have a family who’s going to take care of those kids in the morning so they can be there in the afternoon. 13:37.79vigorbrandinghmm. 13:46.54Burney JenningsIt’s a big decision staying open later and how many people are you going to lose because that’s not what they signed up for. 13:46.59vigorbrandingYeah. 13:53.07vigorbrandingThat’s right. And that’s very smart of you to look around the corner because let’s face it. I mean, I love that that life after two. I think that’s super smart. I mean, and again, I say this because knowing you for a while, I could tell that like company culture, you treat everything like family and that whole life after two plays right into that. 14:06.26Burney JenningsYeah. 14:08.75vigorbrandingSo it’s not a It’s not another gimmick or it’s not a, well, we you know we got we got to worry about our employees. It’s something you’ve always done. 14:14.95Burney JenningsYeah. 14:15.45vigorbrandingand and Candidly, I think that’s reflected in the quality of the product. you say you The biscuits are made with love. I think that’s what you know people sign up for this life after two and they’re they’re’re they’re dedicated to you and your brand and the family. i think that’s ah I think that’s very commendable and something I think people try to build or create later, but you’ve always sort of had that incorporated, haven’t you? 14:36.98Burney JenningsRight. 14:38.19vigorbrandingSo, okay, three quarters of your sales come from drive-through customers. That’s in line with most of the fast food industry, which is around 70. 14:41.54Burney JenningsYes. 14:45.17vigorbrandingLast year you opened your first drive-through only location. Do you see a lot of potential for more drive-throughs? Is that like maybe the future? ah Or is it still in the test and learn phase? 14:56.76Burney JenningsYes, in the test and learn phase, um we opened up eight restaurants last year. All of them had a dining room, except for that one. That is a test location. And then the next eight, we were planning on the the dining room. We found the dining room does add to our return on investment. And we got 25% of our guests coming in into the dining room. Now, about 10% of them are taking it to go, but another 15 are staying in the dining room. So we see it as something here to say, here to stay. 15:24.63vigorbrandingMm hmm. 15:27.23vigorbrandingOkay. Good. Good. So what do you think? What’s the best thing on your menu? Other than the biscuit? I think that’d be the obvious answer. 15:33.01Burney Jenningsah my my favorite is so My favorite is sausage, egg, and cheese with sc with scrambled egg. 15:34.25vigorbrandingWhat do you think? 15:37.33vigorbrandingOh, there you go. ah Perfect. 15:39.76Burney JenningsYou know, our our sausage is made by Swaggerty. It’s a third, and I think getting ready to go on a fourth generation family business out of Servirville, Tennessee, which is right by Dollywood. 15:46.88vigorbrandingWow. 15:50.29vigorbrandingUh huh. 15:50.62Burney Jenningsum And, you know, I didn’t mention it early on, but we really strive to go with local companies first. And if we can’t be local, We want them to be family business doesn’t always work out that way, but you know a fourth generation family business for our sausage, a third or fourth generation for baking bacon coming out of um Ohio. um yeah Our helm is made locally you know in Wiltsboro. Um, yeah, it’s that, that local or family is really important. 16:21.46Burney JenningsOh, and we decided community coffee about three years ago and they’re in Baton Rouge, Louisiana. 16:25.31vigorbrandingVery cool. Yep. 16:28.26Burney JenningsGreat, great family business. 16:30.10vigorbrandingThat’s awesome. Very cool. 16:31.05Burney JenningsYeah. 16:31.56vigorbrandingWell, you know, it’s like, you you know, some of the things are like the shift to drive-throughs and then, you know, take out. 16:38.39Burney JenningsYeah. 16:38.47vigorbrandingAnd, you know, I mean, that, that happened. COVID really, you know, moved a lot of that along fast. You know, like we see things like Pizza Hut’s practically eliminating dine in, but it really feels like the Biscuitville brand and just sort of the way you feel about family and the folks. It feels like the dine-in is here to stay as far as Biscuitville, right? i mean that’s like It feels like that’s a it’s a really integral part of your brand and and your your brand promise and the the love, the fresh and all that kind of thing. 16:58.74Burney JenningsYeah. 17:05.66Burney JenningsNo, it is. Yeah. Have no, no, no plans on changing it. And even it you when we look at this drive through only um test, that’s a concept that we would put on a smaller site where we couldn’t fit a restaurant with a dining room, but we want, we definitely wanted to be in that market. 17:27.96vigorbrandingYeah, that makes total sense. 17:28.74Burney JenningsSo we we to to us, that’s an add-on, not a replacement. 17:29.00vigorbrandingand Yeah, absolutely. 17:32.16Burney Jenningsbut Yes. 17:33.48vigorbrandingSo you’ve got more than 70 locations, as you mentioned, in the Carolinas and Virginia, which is ah a lot of restaurants in a, I’ll say not a small area, but a tight, tight, tight footprint. 17:41.34Burney JenningsRight. 17:43.47vigorbrandingAll of your locations are company owned, no franchisees. ah That gives you a lot of control of the brand, the product. and But does does that does that limit growth for you as well? And talk about the the idea of not franchising versus franchising and the benefits. 17:57.73Burney JenningsSure, let’s go with the first one, the growth. ah We just moved into South Carolina two years ago and that’s a big part of our growth. 18:04.29vigorbrandingNice. 18:07.28Burney Jenningsum are Three years ago, all of our restaurants were within the two-hour drive of Greensboro, North Carolina, which is our headquarters. Now we’re in about a three and a half hour drive. So we just opened up in Columbia, South Carolina, in Florence, in Harpsville, and one in Neuber, North Carolina. um The growth rate is limited. I mean, the being company owned limits your growth rate. 18:31.08vigorbrandingMhm. 18:31.28Burney JenningsWe don’t have an unlimited supply of cash and equity to grow. So you can only grow as fast as the money that you’re borrow able to borrow or the money you’re able to put into it. 18:36.86vigorbrandingRight. 18:44.16vigorbrandingRight. 18:44.52Burney Jenningsum You could certainly grow faster having private equity come in and buy a big stake, but just not interested in going down that path. 18:48.70vigorbrandingMhm. 18:53.37Burney Jenningsanother growth Another way to grow faster is the franchising model, something I have zero experience with. We may do that one day, but right now um where we want to own it and control it, and you mentioned it earlier, we feel like it gives us a lot more control over um the operations piece. 19:16.52vigorbrandingI think it does and I think that, and um look, we have a lot of brands that are franchised and it’s great and they’re smart business models, but but just again, going back to like how you feel about it. And you know, you said your biscuits, I love it. In the be beginning, they’re made with love. Well, there has to be an extreme amount of control there. So you’re not willing to just ship them out and into through a delivery service for quality sake. 19:35.75Burney Jenningsright 19:40.16vigorbrandingYou’re not willing to just sell your your your brand to other people and put it in their hands you know with the fear that maybe it won’t be up to the to your standards. I think there’s a whole lot of ah things that you’re doing or you’re choosing not to do that are actually making you successful. I think that’s really commendable. 19:55.96Burney Jenningsyeah but Thank you. 19:55.98vigorbrandingI think it’s very difficult to do because you know business is business, right? And like you know it’s about it’s about revenue and growth and all that. So I commend you for kind of sticking to your guns, if you will, and and doing things the way you do it. um So yeah last year Biscuit Fills voted best fast food breakfast in the u and in a USA Today readers poll. that’s That’s huge and congratulations on that. 20:16.39Burney Jenningsright Thank you. 20:17.83vigorbrandingSo we’re seeing a lot of the fast food breakfast wars and and they’ve been raging for a long time. Everyone’s kind of getting into it ah and the that’s a huge win for you. do you what What do you attribute that to that win? So you’re up against all this competition. You guys are voted number one. 20:32.80Burney JenningsYeah, for us, um in fact, every now and then I’m talking to somebody and they get us confused with Chick-fil-A. And by the way, we’re not Chick-fil-A. It’s a different concept, but they go they think we’re closing on Sundays. 20:46.25vigorbrandingMm hmm. 20:46.27Burney Jenningsit’s yeah we are we’ve put us We have worked hard to put us into a premium QSR category. 20:54.35vigorbrandingMm hmm. 20:55.03Burney JenningsSo when we look at how we compare ourselves, certainly we’re comparing, um we do competitionensation competition shopping with Chick-fil-A, Bojangles, McDonald’s, and Hardee’s. 21:07.89vigorbrandingMm hmm. 21:07.96Burney JenningsAnd those are really the core ones in our market. But when we look at our pricing and the quality of the ingredients we’re using, We want to make sure we’re using better ingredients than they are. Now, granted, an egg is an egg is an egg. you can’t yeah You can’t do anything different there, but you can do something different with your bacon, with your sausage, with the, you know, using a center cut ham. um yeah the The chicken, like our chicken, is the Springer Mountain Farms label, which is what you see in high-end restaurants. 21:36.08vigorbrandingMm-hmm. Mm-hmm. 21:42.29Burney JenningsIt costs us more money, but that’s important to us because we think it’s a better product. And when you yeah when you have what we think, really which we know is a better product, you gotta charge a premium price for that. So when we look at our pricing, it’s not gonna be the same. You put our pricing up against any of the people we competition shop with, I tell our folks, it better be higher. It better be more expensive because we’re spending more money than they are putting that product in front of the guests. 22:04.64vigorbrandingRight. 22:10.85vigorbrandingAbsolutely. so we’re like ah There’s obviously a consistent thread here as far as quality. ah Working with family-owned businesses. 22:18.86Burney JenningsYes. 22:19.09vigorbrandingah you know i’ll say so I’ll say smaller types of companies. how Where did that come from? i mean like Is that all you? i mean Was that something instilled by your father? Where did that sort of dedication to, I’ll say family, quality of life for your employees, and and and and clean ingredients and and and and the like, where did that all come from? 22:39.35Burney JenningsYeah, I’ll give a, it’s a two-part answer. One, on the you know ingredient side, we did some research about 10 years ago, and it was internal and external. And it what we found, and it was just by chance, being a smaller chain and local chain, We had, by chance, been dealing with family-owned businesses and local businesses, and many of our customers knew that, but we didn’t play on it. ah like We didn’t point it out, and we said, wait a minute. 23:16.79Burney JenningsThis is something if our customers know about it and care about it, there’s probably some who don’t know about it but do care about it. So we we made that part of our strategy on a go-forward basis to really focus on local businesses first and family owned businesses second. And then the second um is is the how we treat our people. I think that’s what you were asking in how we operate in our business. 23:42.88vigorbrandingMm hmm. 23:47.78Burney JenningsPart of that is being a family businesses. I truly believe family businesses approach business and how they treat people different than public companies and different than private equity. So in part of it was my upbringing from my parents on how you treat people and treating people with respect and treating people how you want to be treated. So my team kind of knows this if there’s ever a dilemma when it comes to the people. but be yeah so How do you, if this was you how do you, how would you like to see the answer? 24:19.95vigorbrandingright 24:20.20Burney JenningsAnd sometimes it’s financially, I mean, it hurts us financially, but it I think we benefit in the long run. So, you know, I try not to be penny wise and pound foolish in making those financial decisions. 24:31.67vigorbrandingyeah 24:34.34vigorbrandingI have a strong constitution when it comes to that. I think I really commend you on it. 24:37.00Burney JenningsYeah. 24:37.76vigorbrandingI think that’s wonderful. um You know, so you’re also voted best regional fast food chain. ah There’s a lot of Southern fast food chains that wanted to win that. 24:46.13Burney JenningsYes. 24:47.59vigorbrandingCan you talk a little bit about that? Who the competition might have been and you know, why, why, why do you think that you you guys were picked? 24:54.29Burney Jenningsum you know There were several big operators who the competition might have been, um and I think they’re really good operators, and I’ve already you know i’ve already mentioned them. 25:02.52vigorbrandingMm hmm. 25:07.43Burney Jenningsum They got some great franchisees, McDonald’s, Bojangles, Hardee’s, Chick-fil-A. 25:07.67vigorbrandingYep. 25:13.23Burney JenningsThey’re all really, really good competitors and operators. um You know, for us, I think we are able to different differentiate ourselves in the breakfast space because we close it too. And we’ve already talked about that, but people know breakfast is our focus. And I think when you have that type of focus, it does put you ah in a better position to compete in that space. 25:40.12vigorbrandingamen and you know I’ll say on that focus, and I you know i know that i think you kind of answered this in a different way earlier, but I can’t help as ah as a marketer and an entrepreneur. i mean you know I have one marketing firm that does restaurant marketing, and I have another another marketing firm that does CPG, food and beverage, right two different companies. and you know you think well they are In my mind, they are very different because you know a restaurant is a retail business that just happens to sell food and beverage. and I don’t mean that to take that lightly, but CPG is you know is what it is. 26:06.40Burney JenningsRight. 26:10.39vigorbrandingit’s ah It’s branded food that is sold at at retail, usually at a gro obviously grocery store. so ah Different businesses, different business models, they just happen to both be food and beverage. 26:16.09Burney JenningsRight. 26:20.65vigorbrandingI’ve been seeing over the years a lot of crossover and you you know we have mutual friends that have restaurants on one side, but then they’ve taken their they’re they’ their primary item and they’ve moved it into the grocery chain. And I got to think with with the with the brand that you have at Biscuitville and the reputation, that if if you could figure out a way to package up those biscuits and get them in a grocer’s freezer, I gotta think that’s a home run. 26:44.98Burney JenningsYeah. 26:47.04vigorbrandingBut can you talk a little bit about that? I have a feeling it goes back to, like you were saying, fresh, fresh, fresh, fresh. So can you talk a little bit about that? Have you thought about that? Or is that maybe something on the horizon? 26:57.12Burney JenningsIf it’s not on the horizon, we have put very little thought into it. It does go back to yeah know the freshness of the product and how it would reflect on the brand. We may do that one day and you know it may be, um you know doing we have we have party biscuits. 27:11.41vigorbrandingHm. 27:15.09Burney Jenningsyeah We used to call them silver dollar. They’re just small biscuits that you’d see third on a platter or passed around around at a party. Something like that would be really good in my opinion, for yeah a freezer section in a grocery store. 27:29.85vigorbrandingYeah. Yeah. Yeah. Well, you see like ah some of the guys that, the you know, some of the folks have done parbake. So ah instead of it being like, for lack of but a better word, just a frozen ingredient built product, they’ll they’ll they’ll go so far as to, you know, partially bake it and then freeze it. 27:41.28Burney JenningsYeah. 27:46.77vigorbrandingAnd I think that makes one heck of a ah lot better, fresher product. And so 27:50.44Burney Jenningsyeah 27:50.83vigorbrandingthere there might That might be ah an opportunity for you. And hey, look, far bring it for me to tell you how to make biscuits. That’s the last thing I’m going to do. But from a marketing standpoint, I mean, boy, I got to tell you, I think you have such a great brand. And it comes down to just because of the fortitude and and really focusing on a ah breakfast segment, the biscuit, a time frame, fresh and making it with love that I think is 28:06.90Burney JenningsYeah. Right. 28:12.43vigorbrandingWell, that’s what makes great brands. So I think I think that’s awesome. 28:14.41Burney JenningsYeah. 28:15.70vigorbrandingSo I mean, you know, before we go here, like what’s what’s next for Biscuitville? What else? What else? you you For lack of a better word, cooking up. Is there new locations? Are you moving into any new areas? What would what excites you? what’s What’s going on at Biscuitville? 28:29.14Burney JenningsYou know, it’s the growth. We were a very slow growth company. I wouldn’t call us a fast growths growth company, but the new markets is where we’re focused. You know, South Carolina ah moving into Greenville next year, you know, just expanding in that South Carolina market is really important to us. 28:38.95vigorbrandingAwesome. 28:48.30vigorbrandingYeah that’s excellent and you know I’m a big trends guy I mean you know at Quench we do the food and beverage trends and the restaurant trends I’ve been doing it for I think it’s like 17 years now and I will say I mean you know that that focus 28:48.35Burney JenningsHope to get to Georgia one day, but that’s a good five or six years down the road. Yeah. 29:09.19vigorbrandingon a product and a focus on a day part. And if just the overall, again, the Constitution you have and the focus that you have and the fortitude you have is what makes brilliant and great brands. So I commend you for it. You check a lot of boxes. I’ll tell you as far as what’s on trend, what consumers want. And I think that’s that’s ah very, very admirable. So I guess keep up keep up the great work. 29:29.37Burney JenningsThank you. 29:31.24vigorbrandingso So now I have to have a good 29:31.64Burney JenningsThank you, Michael. But you know, hell ah you know, um I do read your material and Quench does a really good job at the market research. I love the presentations you do. They’re exciting, they’re engaging, and they are full of a lot of tidbits of information that I can walk away with. So you guys do a great job with that. 29:51.36vigorbrandingI appreciate you saying that. That’s very kind. Now before I let you go here, I have one last question. I’m going to, you know, you can’t say one of your biscuits. So it’s got, you got it. I’m going to steer you off your biscuits, right? You don’t have to mention any other brands, but if you had one final meal, What would you eat and why? 30:05.37Burney JenningsHmm One final meal my wife makes the best pepperoni pizza And I’ve had a lot of pepperoni pizza, especially since you know growing up we had a pizza pizza pizza restaurant um That’s I would say that that’s it 30:07.21vigorbrandingAnd maybe even where, if it’s a special restaurant or a special place or whatever else. 30:13.51vigorbrandingYeah. 30:22.52vigorbrandinglike ah Pizzaville. Yeah. 30:30.62vigorbrandingWell, maybe one day. 30:31.37Burney Jenningsits It’s very simple, pepperoni, cheese, sauce, and a great crust. 30:33.12vigorbrandingyeah 30:36.69vigorbrandingWe know history repeats itself. So maybe one day there’ll be this thing where, I mean, your grandmother, ah you know, gifted your father the biscuit recipe. 30:45.38Burney JenningsRight. 30:46.74vigorbrandingMaybe one day you’re your wife gifts the pepperoni ah recipe to one of your your your kids and maybe maybe it all comes back around, you know? 30:54.79Burney JenningsYou never know. 30:56.77vigorbrandingPizzaville reborn with with your with your wife’s recipe. 30:57.78Burney JenningsThat’s right. 30:59.55vigorbrandingI love it. 31:00.15Burney JenningsRight. 31:00.19vigorbrandingThat’s awesome. Well, Bernie, you are fantastic as always. I really appreciate your time and thank you so much. And again, congratulations on such a great brand. And again, brands are built on promises. And I mean, your promises of of ah fresh and and love and and all that just really comes through and everything. And that’s that’s it’s very admirable. 31:21.02Burney Jenningshi Thank you. Been a pleasure. 31:25.08vigorbrandingCool. All right. i think 

Buccos are in a tight spot now without Cruz. Also, why is Suwinski up and Swaggerty is not? Then we get another update on incrinculent. 

Is Cutch keeping someone like Swaggerty from advancing? 

Roster is taking shape, as we move closer and closer to Opening Day in Cincinnati. Let's talk about the team right now, including the unpopular move of sending Travis Swaggerty down to Indianapolis. Do we like it? Not really. Do we understand it? Click play and hang out!https://linktr.ee/bridgetobuctoberMERCH!https://bridge2buctober.myspreadshop.comSupport this podcast at — https://redcircle.com/bridge-to-buctober/donations

Less than 2 weeks until Opening Day! Mitch Keller named the Opening Day starter! We will talk Keller and more pitching. Let's get into the outfield competition, as well. Swaggerty, Suwinski, Smith-Njigba, and more!https://linktr.ee/bridgetobuctoberMERCH!https://bridge2buctober.myspreadshop.comSupport this podcast at — https://redcircle.com/bridge-to-buctober/donations

Swaggerty joins Chuck and Buck and talks about coming back from injury and his role on the 2023 Mariners.

Swaggerty joins Chuck and Buck and talks about coming back from injury and his role on the 2023 Mariners.

Pirates

Episode 64: The Mariners respond to one of their biggest tests of the 2022 season, taking 2/3 from the defending World Series champions: Atlanta Braves. In this week's episode Max and Chris celebrate the biggest win of the season thanks to a home run showcasing from Julio Rodriguez and Eugenio Suarez. We also make the pitch for Swaggerty to see more action in left field, while toasting to a 99.8 percent chance to end the drought. 

Off day

Episode 223 of the YinzDaily podcast, we talked to Tyler Bellen @TylerBellen:- Pirates updates- Swaggerty gets call up- Pirates prospects looking hot- Are the MLB balls rigged?- NBA finals predictions- Pickett to join Trubisky in off season training- Rudolph comments on Ben helping out new QBs- New cardsFollow us on twitter and Instagram - @Yinzdaily

Travis Swaggerty, Steele Walker and Jason Alexander all have memorable names, and DVR and Al examine whether their major league performances will be just as memorable for fantasy managers. They also look into the fantasy appeal of Caleb Kilian, Riley Greene and Luis García and turn their focus to some players to watch in Triple-A. Follow DVR on Twitter: @DerekVanRiper Follow Al on Twitter: @almelchiorBB Email us: fantasypods@theathletic.com Subscribe to our YouTube channel: bit.ly/AthleticFantasy Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode, host Ethan Smith previews the second and final meeting of the season between the Pittsburgh Pirates and Detroit Tigers and the keys to victory for the Buccos to get their third straight series win. Following that, Jose Quintana, who starts game one of this series, has been efficient all season, but do the Pirates trade him at the trade deadline or offer the veteran left-hander another contract? Finally, with the departure of former first round pick Cole Tucker, another first round pick, Travis Swaggerty, takes his place, making his MLB debut with limited anticipation, so should we temper expectations for the young outfielder? Learn more about your ad choices. Visit podcastchoices.com/adchoices

On today's episode, host Ethan Smith previews the second and final meeting of the season between the Pittsburgh Pirates and Detroit Tigers and the keys to victory for the Buccos to get their third straight series win. Following that, Jose Quintana, who starts game one of this series, has been efficient all season, but do the Pirates trade him at the trade deadline or offer the veteran left-hander another contract? Finally, with the departure of former first round pick Cole Tucker, another first round pick, Travis Swaggerty, takes his place, making his MLB debut with limited anticipation, so should we temper expectations for the young outfielder? Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Pirates sweep the Dodgers and then took 2 out of 3 from the Diamondbacks. The Young Bucs have been getting a majority of the playing time and have done so with success. Oh, and now Travis Swaggerty is getting the call.We talk about many of the performances from these players, what Swaggerty has done to get himself the call, the vast improvement to the starting pitching, and some site news - We have officially joined Pittsburgh Baseball Now!

Sunday edition

Weekend

The hosts talk to Doug (the other one) about his life and ministry in the PCA, his love for LA teams, and his hopes for all of us. And we discuss this other PCA.

Sunday funday

It's a Mailbag Monday! We're answering Matt's questions on 3B Rece Hinds of the Cincinnati Reds, OF Travis Swaggerty & C/1B/OF Endy Rodriguez of the Pittsburgh Pirates, and Padres INF Eguy Rosario. BigThreePC on Twitter asks about the A-ball debut of Blue Jays pitcher Ricky Tiedemann. Barry asks me to pick the better player long-term: Rockies SS Adael Amador or Giants SS Averson Artega, and Jamie closes us out by inquiring about why Drew Jones would commit to Vandy if he's going to be the #1 overall pick in the MLB draft. Find and follow LockedOn MLB Prospects on your favorite podcast platforms:Apple Podcasts: https://podcasts.apple.com/us/podcast/locked-on-mlb-prospects/id1525225214Spotify: https://open.spotify.com/show/2wzJIf26tGgVbB7rsoKyLDStitcher: https://www.stitcher.com/show/locked-on-mlb-prospectsFollow along with LockedOn MLB Prospects host Lindsay Crosby as we follow 120+ affiliated teams throughout the 2022 season! From prospect call-ups to impactful trades to the ever evolving battle for minor league living and working conditions, Lindsay is covering it all on five days a week. Available exclusively on the Locked On Podcast Network. Follow the show on twitter @LockedOnFarm and email your Mailbag Monday questions to LockedOnMLBProspects@gmail.comFollow Lindsay for up to the minute details on all things Minor League Baseball:On Twitter: https://twitter.com/CrosbyBaseballSupport Us By Supporting Our Sponsors!Built BarBuilt Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKED15,” and you'll get 15% off your next order.BetOnlineBetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts!Rock AutoAmazing selection. Reliably low prices. All the parts your car will ever need. Visit RockAuto.com and tell them Locked On sent you.Blue NileThis Mother's Day give mom something she'll treasure forever with fine jewelry from Bluenile.com, and LOCKEDON SPORTS listeners get $50 off $500. Use code LOCKEDON at checkout.Athletic GreensTo make it easy, Athletic Greens is going to give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase. All you have to do is visit athleticgreens.com/MLBNETWORK Learn more about your ad choices. Visit podcastchoices.com/adchoices

It's a Mailbag Monday! We're answering Matt's questions on 3B Rece Hinds of the Cincinnati Reds, OF Travis Swaggerty & C/1B/OF Endy Rodriguez of the Pittsburgh Pirates, and Padres INF Eguy Rosario. BigThreePC on Twitter asks about the A-ball debut of Blue Jays pitcher Ricky Tiedemann. Barry asks me to pick the better player long-term: Rockies SS Adael Amador or Giants SS Averson Artega, and Jamie closes us out by inquiring about why Drew Jones would commit to Vandy if he's going to be the #1 overall pick in the MLB draft.  Find and follow LockedOn MLB Prospects on your favorite podcast platforms: Apple Podcasts: https://podcasts.apple.com/us/podcast/locked-on-mlb-prospects/id1525225214 Spotify: https://open.spotify.com/show/2wzJIf26tGgVbB7rsoKyLD Stitcher: https://www.stitcher.com/show/locked-on-mlb-prospects Follow along with LockedOn MLB Prospects host Lindsay Crosby as we follow 120+ affiliated teams throughout the 2022 season! From prospect call-ups to impactful trades to the ever evolving battle for minor league living and working conditions, Lindsay is covering it all on five days a week. Available exclusively on the Locked On Podcast Network. Follow the show on twitter @LockedOnFarm and email your Mailbag Monday questions to LockedOnMLBProspects@gmail.com Follow Lindsay for up to the minute details on all things Minor League Baseball: On Twitter: https://twitter.com/CrosbyBaseball Support Us By Supporting Our Sponsors! Built Bar Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKED15,” and you'll get 15% off your next order. BetOnline BetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts! Rock Auto Amazing selection. Reliably low prices. All the parts your car will ever need. Visit RockAuto.com and tell them Locked On sent you. Blue Nile This Mother's Day give mom something she'll treasure forever with fine jewelry from Bluenile.com, and LOCKEDON SPORTS listeners get $50 off $500. Use code LOCKEDON at checkout. Athletic Greens To make it easy, Athletic Greens is going to give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase. All you have to do is visit athleticgreens.com/MLBNETWORK Learn more about your ad choices. Visit podcastchoices.com/adchoices

Baseball stuff

On today's episode, host Ethan Smith is here to talk about the Pirates first wave of players to be optioned, including Travis Swaggerty, who got no Spring Training action in a season we expect him to come up to the MLB level. Also, Mitch Keller's importance to building a contender in the coming years is more than some know because it could force the Pirates to add to their pitching staff. Finally, Oneil Cruz has looked electric in spring thus far and the decision on where he will begin the season will be a tough one for the Pittsburgh Pirates and Ben Cherington.Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKED15,” and you'll get 15% off your next order.BetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts!Amazing selection. Reliably low prices. All the parts your car will ever need. Visit RockAuto.com and tell them Locked On sent you. Learn more about your ad choices. Visit podcastchoices.com/adchoices

On today's episode, host Ethan Smith is here to talk about the Pirates first wave of players to be optioned, including Travis Swaggerty, who got no Spring Training action in a season we expect him to come up to the MLB level. Also, Mitch Keller's importance to building a contender in the coming years is more than some know because it could force the Pirates to add to their pitching staff. Finally, Oneil Cruz has looked electric in spring thus far and the decision on where he will begin the season will be a tough one for the Pittsburgh Pirates and Ben Cherington. Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKED15,” and you'll get 15% off your next order. BetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts! Amazing selection. Reliably low prices. All the parts your car will ever need. Visit RockAuto.com and tell them Locked On sent you. Learn more about your ad choices. Visit podcastchoices.com/adchoices

On today's episode, host Ethan Smith is joined by Pirates outfielder Travis Swaggerty as he rejoins the podcast after a year of rehabbing a shoulder injury, his improvements he has made in the off-season, what we can expect from him in 2022 and beyond and he even talks about what jersey number he prefers if he could choose to wear in PNC Park.Today's Episode is brought to you by BetOnline. BetOnline has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts!Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKED15,” and you'll get 15% off your next order. Learn more about your ad choices. Visit podcastchoices.com/adchoices

On today's episode, host Ethan Smith is joined by Pirates outfielder Travis Swaggerty as he rejoins the podcast after a year of rehabbing a shoulder injury, his improvements he has made in the off-season, what we can expect from him in 2022 and beyond and he even talks about what jersey number he prefers if he could choose to wear in PNC Park. Today's Episode is brought to you by BetOnline. BetOnline has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts! Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKED15,” and you'll get 15% off your next order. Learn more about your ad choices. Visit podcastchoices.com/adchoices

A look at the rebuild.

State of the rebuild

Some Pirates stuff. Some NFL

When will these guys be ready?

Are these guys suspects or Prospects?

Tony Swaggerty: Our New Normal: Securing a Home During COVID-19   – Behavioral Health in the New Normal Episode 024 with Tony Swaggerty Tony Swaggerty of Swaggerty Realty Group has over 30 years of experience working in Residential Real Estate. That includes 10 plus years as a mortgage banker and broker, 7 plus years in new home sales, 3 plus years in REO's as well as working general real estate. In the discussion they explored securing a home during COVID-19. Here are some of the other beneficial topics covered on this week's show: ●    How technology has really infiltrated the real estate business because of COVID. ●    Why real estate lost a lot of business at the start of the pandemic. ●    Why the request for real estate tripled when we further into the pandemic. ●    How younger people need to earn the value of homeownership early in life. ●    Why it's been more difficult for people to find a home because of multiple-offer markets.   Connect with Prestige Community Resources: prestigecommunityresources.org Twitter @PrestigeCommun5 Facebook facebook.com/Prestige-Community-Resources-104744151484463 LinkedIn linkedin.com/company/prestige-community-resources Links Mentioned: tonyswaggerty.com Learn more about your ad choices. Visit megaphone.fm/adchoices

We talk about a lot of prospects in this episode. We began with talking about Hunter Greene, Eric Pardinho and Travis Swaggerty. After that we talked about 6 listener recommended players in Michael Toglia, Trevor Larnach, Jared Jones, Hudson Head, Jorge Ona, and DL Hall. Chris and Brett then tell their baseball nostalgia stories, and then end their discussion in talking about Forrest Whitley and Seth Beer.

On the 100th episode of Locked On Pirates, host Ethan Smith is joined by 2018 10th overall pick Travis Swaggerty as they go over various topics about his young career, including his time at South Alabama and so far with the Pittsburgh Pirates.Locked On Pirates is a part of the Locked On Sports Network. Learn more about your ad choices. Visit podcastchoices.com/adchoices

On the 100th episode of Locked On Pirates, host Ethan Smith is joined by 2018 10th overall pick Travis Swaggerty as they go over various topics about his young career, including his time at South Alabama and so far with the Pittsburgh Pirates. Locked On Pirates is a part of the Locked On Sports Network. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Starting Pitcher Steven Brault and Top Prospect Travis Swaggerty join Mike and Jordan to recap the season, discuss the future and much more on this Pirates packed Spook-Tacular!!!

Donny, Jack, and Kyle interview Travis Swaggerty, the 2018 1st round selection of the Pittsburgh Pirates. They ask Travis about how he's been spending his time, being drafted, favorite baseball memories, and much more. Don, Jack, and Kyle also discuss the latest in the MLB's efforts to resume play, what's up with Kyrie Irving and the NBA, NASCAR, and a VERY HOT Steelers take for 2020. --- Support this podcast: https://anchor.fm/comon-network/support

Todd Swaggertyis the owner of Yellow Letter HQ, a company that specializes in direct mail marketing for real estate investors. Michael Singletary is the CEO of Skip Force, a business that provides investors with the latest telecommunications marketing data. Todd founded Yellow Letter HQ to help investors, both old and new, have the best direct mail marketing has to offer, while Michael's company guarantees high-quality data at an affordable cost. Todd and Michael join me today to share how they're continuing their businesses despite city-wide lockdowns. They discuss their experiences during the 2008 Crash and the lessons they learned about risk management. They explain how investors can still do business and convert leads through direct mail, cold-calling, and follow-ups. Todd and Michael also share tips for people who want to continue buying and selling from their homes. “Follow-up has obviously been important in our business, but right now, it's crucial.” - Michael Singletary On Today's Episode of Flip Talk: Connect with Todd Swaggerty: Connect with Michael Singletary: Rate, Review, Learn and Share Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don't forget to tune into our other shows: FlipTalk's Rookie PlayBook and share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry. Join the community of FlipTalk fans on Facebook, YouTube, and visit our website for even more content, information, and resources about real estate investing.

Todd Swaggertyis the owner of Yellow Letter HQ, a company that specializes in direct mail marketing for real estate investors. Michael Singletary is the CEO of Skip Force, a business that provides investors with the latest telecommunications marketing data. Todd founded Yellow Letter HQ to help investors, both old and new, have the best direct mail marketing has to offer, while Michael's company guarantees high-quality data at an affordable cost.    Todd and Michael join me today to share how they're continuing their businesses despite city-wide lockdowns. They discuss their experiences during the 2008 Crash and the lessons they learned about risk management. They explain how investors can still do business and convert leads through direct mail, cold-calling, and follow-ups. Todd and Michael also share tips for people who want to continue buying and selling from their homes.   “Follow-up has obviously been important in our business, but right now, it's crucial.” - Michael Singletary   On Today's Episode of Flip Talk:   Todd's career and his experience as an investor. Who Michael is and what his company provides to customers. What our business focus should be throughout this pandemic. What you can do to help sellers get rid of their property during a lockdown. Some of the changes they made to their call script. What handwritten letters can do to increase your leads. Being pragmatic vs being fundamental in this economy. The changes they applied regarding their business criteria. Todd's and Michael's tips to investors who want to push through during this time.   Connect with Todd Swaggerty:   Yellow Letter HQ - use coupon code: YLHQSale for an exclusive discount!     Connect with Michael Singletary:   Skip Force     Rate, Review, Learn and Share   Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don't forget to tune into our other shows: FlipTalk's Rookie PlayBook and share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry.   Join the community of FlipTalk fans on Facebook, YouTube,  and visit our website for even more content, information, and resources about real estate investing.  

Todd Swaggertyis the owner of Yellow Letter HQ, a company that specializes in direct mail marketing for real estate investors. Michael Singletary is the CEO of Skip Force, a business that provides investors with the latest telecommunications marketing data. Todd founded Yellow Letter HQ to help investors, both old and new, have the best direct mail marketing has to offer, while Michael's company guarantees high-quality data at an affordable cost.    Todd and Michael join me today to share how they're continuing their businesses despite city-wide lockdowns. They discuss their experiences during the 2008 Crash and the lessons they learned about risk management. They explain how investors can still do business and convert leads through direct mail, cold-calling, and follow-ups. Todd and Michael also share tips for people who want to continue buying and selling from their homes.   “Follow-up has obviously been important in our business, but right now, it's crucial.” - Michael Singletary   On Today's Episode of Flip Talk:   Todd's career and his experience as an investor. Who Michael is and what his company provides to customers. What our business focus should be throughout this pandemic. What you can do to help sellers get rid of their property during a lockdown. Some of the changes they made to their call script. What handwritten letters can do to increase your leads. Being pragmatic vs being fundamental in this economy. The changes they applied regarding their business criteria. Todd's and Michael's tips to investors who want to push through during this time.   Connect with Todd Swaggerty:   Yellow Letter HQ - use coupon code: YLHQSale for an exclusive discount!     Connect with Michael Singletary:   Skip Force     Rate, Review, Learn and Share   Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don't forget to tune into our other shows: FlipTalk's Rookie PlayBook and share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry.   Join the community of FlipTalk fans on Facebook, YouTube,  and visit our website for even more content, information, and resources about real estate investing.  

Sharing perspective from two Different generations in these times

"The decision cycle for sellers isn't the same, so knowing your target demographic is so critical." • If you're an active real estate investor that does direct mail, this is a must-listen! Todd and I chop down the myths and give some interesting insight on direct mail and how to get the most out of your mailing! • Check out Yellow Letter HQ: https://www.yellowletterhq.com/ Connect with Todd on Facebook: https://bit.ly/38wYY5Y

You might be wondering why we are doing a whole series on direct mail when we are web guys at heart. The answer to this is momentum. You’ll want to focus on consistency and predictability in order to gain momentum for your business. The more marketing channels you add, the more consistency you will create as things ebb and flow. Todd Swaggerty is a pro when it comes to direct mail for real estate. In this episode we will set your expectations and show you how to create a direct mail strategy that works!

Direct mail marketing should be a part of any successful marketing campaign. In this series, we’re sitting down with some of the industry’s top marketing experts to demystify the direct mail process, to get tactical about your direct mail marketing, and to show you exactly how to get started on any budget. We’ll let you know how to optimize, who to target, and what you should be paying attention to. We’ll teach you how to leverage your direct mail and walk you through how it relates to your marketing mix!

Shane Herman and Evan O'Dwyer interview MiLB OF Travis Swaggerty

Hey everyone...the next Investor Fuel real estate mastermind event is only 3 weeks out! Learn more about our life-changing community at InvestorFuel.com

This is episode #442, and my guest today is my great friend Todd Swaggerty, founder of YellowLetterHQ. Todd is a real estate investor, but also runs the largest real estate investor specific direct mail house in the nation…sending a few million pieces of mail a month. Todd has the unique perspective of having his ear to the ground on direct mail lead generation unlike maybe anyone else…and today he goes all in one kind of a state of the union on what’s working now in direct mail. Most successful real estate investors use direct mail as a significant portion of their lead generation tools for their business…so you do NOT want to miss this powerful show. Please help me welcome Todd Swaggerty to the show! To learn more about our Investor Fuel Real Estate Mastermind, please visit InvestorFuel.com.

This is episode #442, and my guest today is my great friend Todd Swaggerty, founder of YellowLetterHQ. Todd is a real estate investor, but also runs the largest real estate investor specific direct mail house in the nation…sending a few million pieces of mail a month. Todd has the unique perspective of having his ear to the ground on direct mail lead generation unlike maybe anyone else…and today he goes all in one kind of a state of the union on what’s working now in direct mail. Most successful real estate investors use direct mail as a significant portion of their lead generation tools for their business…so you do NOT want to miss this powerful show. Please help me welcome Todd Swaggerty to the show! To learn more about our Investor Fuel Real Estate Mastermind, please visit InvestorFuel.com.

This episode of Locked on Pirates carries the unedited audio from host Jason Rollison's interview with Travis Swaggerty, the Pirates' 2018 first round pick and current number three prospect (as per MLB Pipeline) Learn more about your ad choices. Visit podcastchoices.com/adchoices

This episode of Locked on Pirates carries the unedited audio from host Jason Rollison's interview with Travis Swaggerty, the Pirates' 2018 first round pick and current number three prospect (as per MLB Pipeline) Learn more about your ad choices. Visit megaphone.fm/adchoices

MLB DRAFT: More names to watch for Round 1 for the MarinersWhere’s the depth?Prep level studs

In this episode we have a great conversation in our Call to the Bullpen Segment with the former pitcher from the Orioles '83 World Series Team! We also bring up topics like Corey Seager being out for the year, Rizzo and Harper batting leadoff, and Trevor Bauer's twitter posts! In our Bottom of the 9th Segment we discuss our 3 favorite players in the MLB while we were growing up! We would like to Thank Wagner Industrial Training Systems for sponsoring this episode! 

Listen to This EpisodeEpisode 139: Show NotesSome big, exciting news today!I’ve teamed up with my friend Todd Swaggerty of Yellow Letter HQ to give away more than $5,000 of direct mail marketing for free! And it’s really easy to enter the drawing… just click here!Plus, in this interview, Todd shares his story of how he went from cleaning up foreclosed properties to flipping houses to becoming one of the biggest names in direct mail real estate marketing. We dig into Todd’s tips on using direct mail to grow your real estate business, including the one thing almost all investors get wrong when mailing.Check it out!Links and ResourcesFor the next few days only, you can win a year’s supply of direct mail marketing to boost your real estate business! Todd from Yellow Letter HQ has agreed to give away more than $5,000 worth of direct mail to one lucky winner… and I’m going to give away a $500 prize to everyone who enter and shares this contest! Go to HouseFlippingHQ.com/win to enter!Also, make sure to check out YellowLetterHQ.com and start using them for your direct mail marketing. They’re super easy to work with, the prices are amazing, they’re super fast… bottom line is, Todd and his team seriously know what they’re doing. Check it out!Like what you hear? Subscribe!If you've found any value or helpful information in the House Flipping HQ Podcast, we’d love to hear about it! Head over to iTunes to subscribe, and while your'e at it, leave us a rating (5 stars would be great!) and a review so that others who are interested in starting a house flipping business can find us and get in on the good stuff! If you have any questions or comments about this show or its contents, please post them in the comments area below and I’ll be happy to answer them! The post HFHQ 139: How to Win a Year of Free Direct Mail Marketing (Interview With Todd Swaggerty) appeared first on House Flipping HQ. See acast.com/privacy for privacy and opt-out information.