Podcasts about truly social

Editor's Note: Click here to subscribe to our newsletter.This week, Shea Coakley, co-founder and CEO of HighTide, joins the Cannabis Equipment News podcast to discuss how he navigated the very early stages of the cannabis beverage market to carve out a niche by making thoughtful cannabis beverages that prioritize the social experience and help with the de-stigmatization of cannabis. Coakley believes cannabis beverages could be as ubiquitous as alcohol in the next 10 to 20 years. Please make sure to like, subscribe and share the podcast. You could also help us out by giving the podcast a positive review. Finally, to email the podcast or suggest a potential guest, you can reach David Mantey at David@cannabisequipmentnews.com.

Elon Musk CEO of Tesla and Space-X seeks to buy twitter and unban Donald Trump from Twitter; former president Donald Trump has publicly stated that he would not be returning to twitter and will continue to operate on his own social media platform Truly Social.

Everyone knows that it is easier to achieve a goal when you are working with others who can encourage, hold you accountable and celebrate your progress. Up to now, there really haven't been many ways for us to apply this team work approach to saving money but thanks to TechStar and Forbes 30 under 30 entrepreneur, Phillip Aubrey, you can use Yunit; a true social savings app to achieve your savings goals.--- If this is your first time tuning in, we encourage you to subscribe to the show so you can hear all the other insightful episodes (we share three interviews a week)  --- If you like what you’ve been hearing on this podcast, we invite you to go to wherever you’re listening to this episode and leave us a comment or review. Tell me what you love about this episode!  ---  You can find all of the information about this episode and the show at www.businesstalklibrary.com/interviews  --- “If you want to learn more about finance and accounting as it related to business, check out our courses at the Business Talk Library university: https://btl.thinkific.com/  FREE COURSE: Understand the Income Statement in Less Than 15 Minutes: Use Code: "BTL2020" https://btl.thinkific.com/courses/incomestatement 

Just about everybody and their mom have some sort of social media account these days - but what about local businesses? What's the real secret to cutting through all the noise online? How do regular people like you and me with our own endeavors make it today when it comes to branding and marketing, especially in Albuquerque? Truly Social's got more than just a few ideas - they've got local street cred when it comes to strategy, design, and telling the stories of Burque's businesses effectively. What does it take for two people to make a social marketing service today? - that's where Mandie and Vanessa come in! So shove aside some of that wrapping paper and eggnog, toss another log in your kiva fireplace and pour yourself some more posole and enjoy another fresh episode on us. To learn more about Vanessa, Mandie, and Truly Social, you can click HERE (https://www.trulysoco.com/). To be considered for our next episode, just DM us on What's Up ABQ's lovely Instagram HERE (https://www.instagram.com/abqwhatsup/) If you're a local artist, creative, or small business and you're looking for ways to reach more engaged people right here in Albuquerque+ we'd love to talk sponsorship opportunities! - shoot us an email HERE (https://www.whatsupabq.com/contact) - Happy Whatever from Ryan & Lindsey --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/whats-up-abq/message

Viktoria Mamatova with Jason Barnard at Digital Olympus 2019 Viktoria Mamatova talks with Jason Barnard (The Brand SERP Guy) about making your Twitter truly social. Learn how to make the most of your Twitter presence. Animated GIFs are old hat that has got a new shine (and they are a lot of fun). Viktoria is capable of sustaining entire conversations with just a series of animated GIFs. Tweeting is like throwing rocks into the sea and expecting to build a mountain. If you want some quick-n-easy visibility, get on some Twitter lists. Spend more time than is healthy in Twitter Chats – apparently, that time is an investment, and not a waste of time (oops for me !). Fundamentally: stay true to yourself, be enthusiastic and stay relevant … and everything will work out fine. Learn here about the relevance of Twitter Boxes on your Brand SERP.

Viktoria Mamatova with Jason Barnard at Digital Olympus 2019 Viktoria Mamatova talks with Jason Barnard about making your Twitter truly social. Learn how to make the most of your Twitter presence. Animated GIFs are old hat that has got a new shine (and they are a lot of fun). Viktoria is capable of sustaining entire conversations with just a series of animated GIFs. Tweeting is like throwing rocks into the sea and expecting to build a mountain. If you want some quick-n-easy visibility, get on some Twitter lists. Spend more time than is healthy in Twitter Chats – apparently, that time is an investment, and not a waste of time (oops for me !). Fundamentally: stay true to yourself, be enthusiastic and stay relevant … and everything will work out fine.

Learn how to make the most of your Twitter presence. Animated GIFs are old hat that has got a new shine (and they are a lot of fun). Viktoria is capable of sustaining entire conversations with just a series of animated GIFs. Tweeting is like throwing rocks into the sea and expecting to build a mountain. If you want some quick-n-easy visibility, get on some Twitter lists. Spend more time than is healthy in Twitter Chats – apparently that time is an investment, and not a waste of time (oops for me !). Fundamentally : stay true to yourself, be enthusiastic and stay relevant … and everything will work out fine.

Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got politics, perks, panic, and more. For all the links, check out the show notes at https://www.hacktheprocess.com/politics-perks-panic-and-more-in-process-hacker-news/. Enjoy! Events There’s still time to register for The Art of Leadership for Women in Calgary, Canada on April 4, which brings together influential female authors and executives from all over the world to speak, including Tiffani Bova. Media After rebranding Truly Social to Truly, Tara Hunt has now renamed her podcast “Anatomy of a Strategy.” The relaunch kicks off with a new episode in which Tara and Carlos Pacheco tackle the topic of marketing tactics versus strategy. Parents and teachers, get tips and inspiration on how to teach children positive character by subscribing to Empowering Kids with Character, a new podcast from Maria Dismondy. In a courageous twist on a familiar coaching trope, Kate Swoboda turns around the conventional advice and encourages us to embrace our inner critic in her new podcast episode. Hear all about member-owned e-commerce cooperatives from Barth Getto as he guests on the In The Trenches podcast, with host (and fellow Hack the Process guest) Tom Morkes. A new episode of Daniel Coffeen’s podcast is now up, presenting an essay in which he discusses the creating a political platform of the ecstatic. Writing Besides being the author of the award-winning book, Shackled, find out more about Adam Siddiq in a featured interview on VoyageLA. A video of a group of marines trying to survive a helicopter crash inspired Alex Hillman to share a few suggestions on how to survive panic in business and life. Check out this compilation of Black women podcasts for 2019 from Black Enterprise, including Side Hustle Pro by Nicaila Matthews-Okome. Launch Pad’s Memphis branch is throwing a party to celebrate its six-month anniversary. In an interview with the Daily Memphian, Anne Driscoll, Chris Schultz, and other members of the team explain the benefits of coworking for their members. Recommended Resources In a recent TEDx video, Mitchell Levy, who was mentioned by Kimberly Wiefling, presents his ideas on BEing seen and BEing heard, and compares social interactions from the past to the present age. Deepak Chopra is the latest guest on Oprah’s Super Soul Conversations podcast, where he talks about life lessons, Indian culture, and creating harmony. Luis Congdon is one of the folks who was influenced by Deepak’s work. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

Holiday Mentors, Profitable Podcasts, Trauma Therapy, and More Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got holiday mentors, profitable podcasts, trauma therapy, and more. For all the links, check out the show notes at http://www.hacktheprocess.com/2018-12-04-process-hacker-news-holiday-mentors-profitable-podcasts-trauma-therapy-and-more/. Enjoy! Events Why not eat, drink, be merry, and get mentored by design experts this season? Cascade SF, founded by Andi Galpern, is bringing you Holiday Mentor Night on December 11 in San Francisco. If you missed out on Finish Up Weekend last September, here’s another chance to join! Alex Hillman invites you to get on the list while it’s early and enjoy a weekend of productivity from January 25 to 27 at Indy Hall in Philadelphia. Courses Become a certified coach through Courageous Living Coach Certification, a training program created by Kate Swoboda. Registration for 2019 trainees is open until December 10. Media The National Business Book Awards official podcast, Curating the Business Conversation, recently kicked off their first episode, which features Jennifer Riel discussing integrative thinking as described in her book, Creating Great Choices. Entrepreneur and podcaster Jordan Harbinger joins Tom Morkes on the In the Trenches Podcast to share some of his secrets about starting and growing a profitable podcast. Seth Godin was also a recent guest on Tom’s show. Jessica Spaulding of Harlem Chocolate Factory shares her ups and downs as an entrepreneur on the Side Hustle Pro podcast, hosted by Nicaila Matthews-Okome. Writing Have you heard that Tara Hunt is dropping the word “Social” from the Truly Social brand? Read her newest LinkedIn post to learn why. Christine Henderson just published this interview with Maria Dismondy, in which Maria shares her background, her writing journey, and her approach to social media management. Recommended Resources On The Trauma Therapist with Guy Macpherson, who was recommended by Lisa Dale Miller, Trauma Consultant Margi Bennett speaks about human rights and trauma advocacy. Kimberly Bryant, one of Michelle Kim’s influences, shares her background, the foundation, and the mission of Black Girls Code in an article on Success. The Healing Power of Mindfulness, the third installment of the Coming to Our Senses series by Jon Kabat-Zinn, is now out. Jon is a prominent figure in the mindfulness community who has touched the lives of many practitioners, such as Bill Duane, Rhonda Magee, and Lisa Dale Miller. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

My favorite (and only) Business Builders Show guest host J Kelly Hoey was in Toronto recently. So she took advantage of being with Tara Hunt of www.trulysocial.ca to do a Business Builders Show. BTW they were in Tara's recording studio! Welcome to the Business Builders Show with Marty Wolff and guest host J Jelly Hoey on www.c-suiteradio.com Tara Hunt is the founder of Truly, a Toronto-based agency focused on helping clients reach their business and growth goals through insights-driven social strategies. Tara Hunt is a digital marketing "native" (that is, she's been at the forefront of digital since 1992). She's the author of “The Whuffie Factor” one of the first books on how the social web is changing business (and fun fact, she convinced Zappos' Tony Hsieh to join Twitter). Tara walks the talk of social: she's a LinkedIn influencer, in the top 5% of users worldwide on Twitter and hosts the “Truly Social with Tara Hunt” video series on YouTube. Website: https://www.trulysocial.ca/ Youtube: https://www.youtube.com/channel/UCQjXZb0R0cn8oOgvAYYhOOg Twitter: https://twitter.com/missrogue Instagram: https://www.instagram.com/missrogue/Be sure to check out all our Business Builders Shows and many other fine shows at www.c-suiteradio.com and c-suitetv.com. You can learn more about me at www.martywolffbusinesssolutions.com and www.contractorsuccession.com. Learn more about J Kelly Hoey at www.jkellyhoey.comThanks for listening. Call or text me with your comments and questions at 570 815 1626 See acast.com/privacy for privacy and opt-out information.

Branded content or content marketing is everywhere on the web. In a follow-up to Tara's Why Branded Content Doesn't Work video Tara and Carlos talk about what causes branded content and/or content marketing to fail, what brands and creators need to think about that will help their build a valuable audience.  Let us know what you think!  Our picks for Truly Social Heroes in this episode: Tara's pick: Drew McLellan's and the Build a Better Agency Podcast. Carlos' pick: Mikey Newman with his FilmJoy channel Here's where you follow Truly Social on YouTube: https://youtube.com/tarahunt on Twitter: https://twitter.com/trulysocial or visit our website: https://trulysocial.ca Follow us on Twitter: Tara: https://twitter.com/missrogue Carlos: https://twitter.com/carlospache_co

On this week’s show, we spoke with Carlos Pacheco, CMO @ Truly Social. Carlos has worked in media buying & strategy for 14 years across many local, national and international brands. He moved away from agencies to learn about content and the world of media production and content distribution. During those years, he was able to get a larger view of the world of media, how it’s created, sold, monetized and consumed. His experience has helped him understand the world of online audiences, how to build organic digital audience growth using search engine optimization and social content strategy.   On the show, we spoke about: How he got started in the digital marketing space How he helped Just For Laughs explode their presence on YouTube Creating content for the social era The power of podcasts as a medium The social platform wars Carlos on Twitter   Carlos is a good friend and I’m glad that he took the time to chat with me. If you are interested in media and marketing, please check out our conversation!   Let us know what you think. What types of guests would like to see on the show? What topics interest you the most? Send me your thoughts at nectar@thepnr.com   Subscribe | iTunes | Google Play |Spotify | YouTube | Stitcher  

Expressive Voices, Viral Communities, Mental Workouts, and More Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got expressive voices, viral communities, mental workouts, and more. Enjoy! Events The Voice Matters Workshop, led by Mike Massy, is opening its doors again from November 26 to 28 in Beirut, Lebanon for people who want use their voice to express their emotions. Media How do you launch a financially successful business without letting go of what’s in your heart? Mark Silver recently published a video about Heart-Centered Launches as part of a series being released to the Heart of Business Learning Community over the next three Mondays. Listen as Rhonda Magee inspires us to bring mindfulness to our current place and position on the Insights at the Edge Podcast. On the Unregistered Podcast, Daniel Coffeen shares his insights about divorce, academia, and rhetoric versus philosophy. On The Flow Podcast from CloudApp, Andi Galpern digs into her years of experience to show you how to build a viral community. The Goal Digger Podcast features Nicaila Matthews-Okome sharing the secret of how she turned her podcast into a full-time career. Online marketing guru Tara Hunt talks about her career shift and becoming Truly Social on the Startup Canada Podcast. Writing If you’re a fan of mind-sharpening puzzles, grab the new Sudoku book by Engel Jones for a challenging mental workout. Profits will be donated to the Alzheimer’s Association of Trinidad and Tobago. Andrew Nance is visiting Title One School in New York City in December to read and sign copies of his newest book on teaching mindfulness to children. The school would also welcome your donation to help provide copies of Andrew’s book, Puppy Mind, to their hearing-impared students. Mailing List Exclusive: Video marketing for social media promotion is valuable, especially for small businesses, as Jason Hsiao, founder of video creation platform, Animoto, explains in his interview with Rebecca Lerner for Forbes. Recommended Resources John Lee Dumas, whose podcast was an inspiration to Nicole Holland, Tom Morkes, and Nicaila Matthews-Okome, has been holding a live podcast masterclass series, where participants can discover how to create, grow, and monetize a podcast. Be sure to register soon, since the next session is on November 8! Congratulations to Amazon for being honored with the 2019 Helen Keller Achievement Award from the American Foundation for the Blind. Jeff Bezos, the founder of Amazon, was mentioned by Ricky Yean, Jason Hsiao, and Barth Getto. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

A true pioneer in online marketing and one of the most respected authorities and thought leader on online communities.  Tara Hunt is the President of Truly Social Inc, a creative content agency in Toronto that connects you to your customers. Also an author of one of... The post Becoming Truly Social with Tara Hunt – October 23 appeared first on Startup Canada.

Welcome to the secret agent episode 007 of the Truly Social podcast.  This week we welcome Truly Social's own graphic designer Alexander Appugliesi to talk to Carlos and Tara about all things design in a social era.  During the podcast, they explore some of the subjects that Alex brought up in his What I've Learned as a Social Designer blog post as well as Tara's latest YouTube video What is a Social Brand.  Don't forget to stick around until the end for our truly social heroes picks.  This week's Truly Social Heroes: Alex's recommendation: T.Kyle who is the digital/social lead at Bravo Watch What Happens Live show.  Tara's choice: Netflix' Bojack Horseman Twitter account Carlos' recommendation: The Hello Internet podcast You can follow Alex on Twitter at @apglsi Follow Truly Social... on YouTube: https://youtube.com/tarahunt on Twitter: https://twitter.com/trulysocial or visit our website: https://trulysocial.ca Follow us on Twitter: Tara: https://twitter.com/missrogue Carlos: https://twitter.com/carlospache_co

Succeeding at something isn’t just about having a good idea. That’s part of it, but there’s so much more. This week, we are talking about strategy - and breakfast - but mostly strategy. How do you take the idea you have in your brain and turn it into a successful endeavor in the real world? And when we say “business” we mean any kind of endeavor - a service business of some kind, a product, a restaurant - it could be a podcast! Joining us at the table this week are speaker & consultant Melanie Deziel, and the founder of Truly Social, Tara Hunt. * * * Our Guests Melanie Deziel http://mdeziel.com/ Twitter: @mdeziel   Tara Hunt http://www.trulysocial.ca/ Twitter: @missrogue Truly Social Web Series: https://www.youtube.com/user/sanfranrogue   To join our mailing list visit www.wheretheressmoke.co   * * * This was originally released on January 31, 2017 as an episode of Where There’s Smoke entitled, Bringing Home the Bacon (Strategy). Follow Where There’s Smoke on Facebook at www.facebook.com/exploreWTS, or as @exploreWTS on Twitter and Instagram. The *new* season of Where There’s Smoke launching in the fall of 2018. For updates you can subscribe to the podcast and/or the newsletter HERE.  

First Segment: Truly Social Games. Cooper Dubois, Co-founder/CEO. "We are Truly Social. We believe that games should be super fun, accessible to everyone, and able to be played for 2 minutes, or two hours." Here to talk about their latest release, Planet Gold Rush. Be the boss of your own gold mine in Planet Gold Rush, where you can survey new dig sites, explore gold rich lands, and most importantly, strike it rich!   Second Segment: Computer and Technology News. Today's Topics Include: The Oldest Color Discovered Tesla Builds Shanghai Factory YouTube Cracks Down On Conspiracy Theories Intel Cascade Lake Supports A Lot of RAM Paypal Messes Up The Automated Letter And more! For full show notes, check out ComputerAmerica.com!

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Introducing The Truly Social Podcast. Recorded in the Truly Social Inc. office studio in downtown Toronto where the raccoons have a better Yelp rating than our public transit system. Every two weeks, we deep dive into the topic of all things social. And lest you think that we are talking social MEDIA, we’re not. We come from the perspective that ALL things are social - or as I like to say, “Social is an approach, not a tool.” We aim to tackle the subjects that connect people to people, people to brands, brands to brands, and bots to everything. We’re on a mission to get social back on track.  

Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got scaling businesses, political imprisonment, self-righteous ideals, and more. Enjoy! For all the links, visit the show notes at http://www.hacktheprocess.com/process-hacker-news-for-march-27-2018/ Events On March 29, join Tara Hunt at the 4th Toronto LinkedIn Meetup where she is a featured a speaker. Tara has also announced that her husband, digital audience specialist Carlos Pacheco, is joining the Truly Social team. Media Meet Sameh Sabet, the waiter who’s changing the world by teaching Egyptian children the meaning of equality and inspiring coexistence between Muslim and Christian children. Sameh’s wonderful cause was shared by Michelle Dale. Tayo Rockson of As Told By Nomads interviewed Adam Siddiq recently to chat about Adam’s book, Shackled, which tells his grandfather’s story of going from political imprisonment to freedom. In the fourth episode of the Groundless Ground Podcast by Lisa Dale Miller, Lisa explores the subject of healing PTSD in military vets with the application of iRest Yoga Nidra, a program of her guest, Psychologist Richard Miller. Mindfulness can defeat bias, and Rhonda Magee explains how in her interview on 10% Happier with Dan Harris. Cascade SF, founded by Andi Galpern has published several new videos on YouTube about VR, blockchain and UX design. On the Enrich Your Soul Podcast, Julian Hayes II connects the importance of a good rest and a healthy lifestyle with improvement in energy levels and overall productivity. Pam Wasley reveals the how-tos of owning and scaling a business on The Nice Guys on Business Podcast. Writing We all yearn for a discourse that suits us. A new, eye-opening blog entry by Daniel Coffeen reveals how his youth was trapped in self-righteous ideas. Recommended Resources In the new episode of the Interracial Jawn Podcast hosted by Leslie Mac entitled Yada Yada Racism, you can listen to Leslie and her co-host talk about recent discrimination in the US and the world, Black Panther, and diet. Leslie was a huge influence on Michelle Kim Brian Solis, mentioned by Tara Hunt, had a chat with Dr. Heide Forbes Oste about digital Darwinism and leading change on the Evolving Digital Self Podcast. Check out the latest cartoon from The Oatmeal, which centers around belief. The Oatmeal by Matthew Inman inspired the artsy side of Sarah Cooper. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.

Transcript:Hello! Welcome to this week’s training and the final training of the year! Before getting into the training, I wanted to let you guys know that beginning in January, each fourth Wednesday of every month, I will be doing some training at the local Chamber of Commerce. These will be Fast 45 Lunch and Learns where I will train for 10-20 minutes and the rest of the time will be doing the work and strategizing for problems, issues, and questions in the business as a team. I might see about recording them as we do them. Ok, lets get busy. “‘I know, my dear Watson, that you share my love of all that is bizarre and outside the conventions and humdrum routine of everyday life.” — Sherlock Holmes One of the things I do when I meet with potential clients and really anyone is adapt myself to their personality as much as I can. If I know I’m meeting with an S personality I’m going to chit chat briefly to develop trust and I’ll take my time and not rush through the meeting. If I’m meeting with a C, I will also take my time but give details, details, details. With a D, I have a good idea they have already made up their mind and my job is to address any concerns and questions and set up the first day of training. And with I’s I know to have plenty of time to visit about nothing in particular. LOL. Actually, with I’s who are very intelligent, I need to be fun, enthusiastic, and highlight the “new and shiny” aspects of my service.With this strategy and the success I’ve seen using it, I began to wonder if it’s possible to apply the same strategy to the “personality of a business or organization.” And then one of our Genius Community peeps, Victoria, had a great question: Is there a quick assessment for looking at a company’s personality so to speak? I.e. insight as to how they are perceived by prospective customers based on their market presence?” There was more to the question but this part stood out.So I did quite a bit of research last night and tested my theory that it is indeed possible to research an organization to get a feel for their culture and what speaks to them based on the personality style and fascination advantage. Now when you have contact with a business or organization, you will not speak to the founder typically if it’s a large one. But know that the founders personality and fascination advantage will be the DNA of that organization and the culture is literally created from those two things among other things. So it will be necessary to peg as close as possible the personality of the person you’re talking with but also speaking the “language” of that company.You might wonder HOW to peg the personality. I train in the first video of my 3 part training PERSUADE WITHOUT SAYING A WORD exactly how to do that in 5-10 minutes. You can also get the workbook that shows how at geniuscommunication.org and click on FREE GIFT.The ProcessSo here is the process I followed last night to test my theory and I invite you to test this out and lets see how effective it is. I tested this theory two ways: 1) with two websites of companies I know nothing about and 2) with 3 famous companies I am pretty sure I know the personalities of their CEOs and 1 local. “My name is Sherlock Holmes. It is my business to know what other people don’t know” — Sherlock Holmes Go to the site and look at the graphics and pictures. Savvy businesses will use the correct colors for the specific purpose of the site. For example, blues and greens are calmer colors and will cause people to spend more time looking around the site and reading. Reds, yellows, and oranges are action colors and obviously used to get people to take action! But the graphics used can be an indicator of the company’s personality. A cartoon type graphic can speak of the targeted age or the personality of the owner implying fun or family. For example look at this graphic at Camping Maxx’s website. The cartoon graphic and the “traditional” feel speaks of fun, family, and traditional wholesome American activities. The apple logo speaks of simplicity. Now on the pictures. C personalities DO NOT LIKE their picture being taken typically and especially don’t like being on the Internet. Some S’s are like this too. But a lack of personal pictures or even pictures of the owner tells me they might be a C or D. Usually D’s will at least have their pic on their. But C’s may not unless forced to or use a cartoon caricature of themselves. Pictures of lots of family and friends is probably an S or I because they love people. But S’s in particular love family. Notice the color of the clothing and presence of jewelry or anything flashy like hair color. C and S personalities like subdued colors. D personalities can be reserved in their dress too usually wearing black because they have no soul. LOL. Just kidding! You might see power colors like black and red. But I personalities LOVE COLOR, BLING, and FLASHY if a pure I. Plus it’s rare you won’t see an I smiling in pictures or doing goofy antics.Next go to the About Page. Look for specific words as a clue or lack of words. Few words is probably a D. They get straight to the point. For example, 4MAT, a learning and communication tool, is short, to the point, and no frills. This gives me an indication the founder might be a D personality. Back at Camping Maxx, you notice the explanation of “processes.” If you further look on this site, you see in the blog and other blogs the owner has written on different websites, the emphasis of HOW to do things. Theres a lot of imparting of knowledge further telling me the owner might be a C. Quality and reliability is often emphasized. For S personalities, there will be an acceptance and inclusion. WE are in this together. How can WE help and serve? Etc. I personalities will exude enthusiasm and fun! Let me show you a local company called Plateau. I went to the Company and Our Management section. I know David somewhat since he was the 2017 Chamber president and I’m very involved there. I knew pretty fast that he is a C personality. But notice a few words here: CONSISTENTLY MAINTAINED, EXCEPTIONAL, 100% RELIABILITY, UNEQUALED, COMMITMENT. These words are the language of C personalities. I also see COMMUNITY and SUPPORT a lot telling me he has some S too making him a CS combo possibly. So I know to not push, go to fast, hype anything, be overly enthusiastic, or be vague. I also know that C personalities need more time for decisions. But if I speak to someone at Plateau I know to highlight quality, reliability, excellent customer service, etc. and how I can help them in that area. The blue shirt can speak to several things. But blue quietly says TRUST and SECURITY. Its also a color for C’s and S’s.Now take the owner, current CEO, or past owner or CEO like the founder (especially if dead like Steve Jobs) and start Googling. The past founder sets the DNA of the company but the current CEO if a replacement will add their unique personality like Tim Cook of Apple. Search for videos and photos. Here’s a big clue: if you can’t find hardly any photos or videos of the owner, the company is either not large enough or that’s a clue you are dealing with a C. I found ONE video for Camping Maxx and there was no talking and hardly any people. Just demonstration. LOL. But look at Truly Social. She has to be an I. A C or S would probably rather die than have a shaved head, all the colors, and all of the excitement. So in their videos, pics, and blog posts are they concise and informative, fun and humorous, or warm and accepting? Are they TASK FOCUSED or PEOPLE FOCUSED? Videos are really awesome if you can find them because you can see how fast or slow they talk, how animated or monotone, and whether people or task focused giving you huge clues.Look for keywords like I revealed early but also look for WHAT, WHY, HOW, and WHO. Each personality style wants specific questions answered and will often approach life the same way. For example D styles want to know why and when. C’s want to know why and how. If you don’t see those words, look for them anyway meaning a D will describe the WHAT SOMETHING IS and WHY YOU SHOULD USE THEIR PRODUCT OR SERVICE. A C will describe HOW TO DO THINGS AND WHY. An I will be all about the WHO and HOW FAST YOU SHOULD DO IT. The S will be about HOW THIS WILL IMPACT YOU AND YOUR FAMILY AND FRIENDS (THE WHO).Go to their social media next if possible. Again C styles will be ghosts. You will not know much more about them personally. LOL. D styles will be very opinionated and forceful. I’s will have tons of funny things. And S’s all about family and friends. Notice the clothing, smiling or not smiling, etc.Step 5 is crucial especially if the business is a franchise. Franchises have the original DNA of the founder but each is owned by a separate individual that might be different. You can still grab the franchise culture but try to discern the personality of that particular franchise owner you are dealing with.And finally you might try to discern the fascinate advantage. Remember these are:INNOVATION-THE LANGUAGE OF CREATIVITYPASSION-THE LANGUAGE OF RELATIONSHIPPOWER-THE LANGUAGE OF CONFIDENCEPRESTIGE-THE LANGUAGE OF EXCELLENCETRUST-THE LANGUAGE OF STABILITYMYSTIQUE-THE LANGUAGE OF LISTENINGALERT-THE LANGUAGE OF DETAILSFor example, back to Camping Maxx. I see TRUST and ALERT. 4MAT is POWER for sure and maybe INNOVATION. Steve Jobs was POWER for sure but the feel of Apple is INNOVATION and PRESTIGE. Amazon is TRUST whether that was the intention or not. It’s just as important to know your fascination advantage as well. Use Your Clues to Develop Strategy “‘It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.” — Sherlock Holmes The final step is to develop your communication strategy based on the clues you gathered. Focus on SOLVING THEIR PROBLEMS AND ADDRESSING THEIR NEEDS not SALING YOUR PRODUCT OR SERVICE. Be CUSTOMER OBSSESSED. Don’t sell yourself. This is so important. If your potential client feels you are just trying to sell them a service, you will lose them. It must be tailored and personalized to that client. C’s will want data and percentages. D’s will want you to get to the point. S’s will want some personal details about yourself. And I’s want fun, fun, fun! They love SHINY, NEW THINGS. Now I had my husband look at the personality snap shot that’s in my GET INSIDE YOUR CLIENT’S HEAD IN 10 MINUTES OR LESS and look at two areas PRIORITIES and YOU WILL NOTICE and then look at the pictures and key words on the about pages of some sites. He was able to peg each personality within 60 seconds with 95% accuracy. Before you implement the 5 steps above, you must get the workbook GET INSIDE YOUR CLIENTS HEAD IN 10 MINUTES OR LESS at my site if you don’t have it already and apply it to the COMPANY PERSONALITY. It was designed for individual personalities but it can easily be applied to this strategy as well. And you can use it for churches, non profits, as well as businesses. In closing, become a Sherlock Holmes in dealing with your clients not a Dr. Watson. Dr. Watson saw the obvious and made conclusions based on his own biases. Sherlock Holmes was EXPERT AT IDENTIFYING HIS OWN BIASES–I.E. THE MEMORIES IN HIS BRAIN ATTIC THAT MIGHT INFLUENCE HIS PERCEPTION OF A PERSON OR SITUATION. Take the time to get inside your client’s head and see and hear things based on how he or she thinks and is designed. This will give you an edge that all the Dr. Watson’s out there don’t have. click here to build trust with your client in 10 minutes or less

That's a snap of a free piece of essential equipment sent by a long-time viewer of my Flickr photostream.

Succeeding at something isn’t just about having a good idea. That’s part of it, but there’s so much more. This week, we are talking about strategy - and breakfast - but mostly strategy. How do you take the idea you have in your brain and turn it into a successful endeavor in the real world? And when we say “business” we mean any kind of endeavor - a service business of some kind, a product, a restaurant - it could be a podcast! Joining us at the table this week are speaker & consultant Melanie Deziel, and the founder of Truly Social, Tara Hunt. * * * Our Guests Melanie Deziel http://mdeziel.com/ Twitter: @mdeziel   Tara Hunt http://www.trulysocial.ca/ Twitter: @missrogue Truly Social Web Series: https://www.youtube.com/user/sanfranrogue   To join our mailing list visit www.wheretheressmoke.co * * * If want to support the show and help keep it going, please check out Support WTS.com for our Patreon campaign. Also, help others discover the show by LEAVING AN ITUNES REVIEW! Thx. Connect with the show on Facebook: www.facebook.com/wtspod and Twitter: @exploreWTS. * * * DOWNLOAD & LISTEN directly from iTunes: http://tinyurl.com/wts-itunes. If you dig the show, please take a moment to rate & review it on iTunes Find us on Pocket Casts here: http://pca.st/smoke, and also on Spotify and Google Play.