Podcasts about what works network

Catherine Foot is Director of Phoenix Insights, a new think tank set up to transform the way society responds to the possibilities of longer lives. Phoenix Insights is part of The Phoenix Group, the UK's largest long-term savings and retirement business. Catherine is a research and policy specialist in ageing and longevity, and from 2015 to 2021 was Director of Evidence at the Centre for Ageing Better, a charitable foundation funded by The National Lottery Community Fund, and part of the government's What Works Network. Catherine has also held senior roles at the health and social care think tank The King's Fund, and the medical research charity Cancer Research UK.

In this episode, I was lucky to havehttps://www.linkedin.com/in/shannon-paris/ ( Shannon Paris) as a guest on this episode. As a member of thehttps://www.mightynetworks.com/ ( Mighty Networks) team, Shannon offers a SaaS product to help people to establish, foster, and expand online communities. Shannon shared her journey with the company founder who had monetized her network by creating a community and took the business to the next level by showing others how they could do what she did. Shannon explains details about the product, and she also delves into how the structure and strategic deployment of a successful community can drive profit. In this podcast you will learn: What an online community might look like as part of your business plan How a service-based business can use an online community as an asset, not just a place to hang out and talk to each other The ways that a community can help you promote sales and expand your sphere of influence The benefits and differentiators of hosting a community on a platform other than the social media giants The importance of having a “Big Purpose” for your community Connect with Erin to strategize how you might use an online community to help make your business scalable and saleable. Bio: As an impassioned advocate for small business owners & creators, **Shannon Paris** believes in the life changing power of ethical entrepreneurship and community building. Shannon is Community Strategist with Mighty Networks, a premiere SaaS platform for creators and brands to start and grow communities they own. She works exclusively with Network Hosts building communities in the Mighty Pro plan - helping them bring to life their fully branded communities on the web and native iOS, iPad and Android apps. Before joining the Mighty Networks team, Shannon served as Community Advocate & Operations Director with Founder Tara McMullin at The What Works Network—a community of practice where experienced small business owners take decisive action to build more effective, sustainable, and profitable businesses one day at a time. She's still providing leadership to the community - now known as The Network - and examining what it means for an online community to shift from expert-led into a community-led/self organized model. She loves the synergy that comes from leveraging her years of managing, experimenting and iterating in her own community into strategic community design for other Mighty Networks Hosts. Formerly, Shannon was a buyer for Ten Thousand Villages, a fair trade retail non-profit organization. There she studied the effects of business ownership on developing economies through collaborative relationships with artisans working on handicraft and jewelry product design and capacity building. When she's not working, she's either singing and playing the ukulele, or taking in nature in her sleepy river town of Marietta, in Lancaster County, PA. Connect with Shannon: Online:https://www.mightynetworks.com/ ( https://www.mightynetworks.com/) On Instagram: https://www.instagram.com/shayshay.paris/ (https://www.instagram.com/shayshay.paris/) On LinkedIn: https://www.linkedin.com/in/shannon-paris/ (https://www.linkedin.com/in/shannon-paris/) We would love it if you would consider supporting Shannon's favorite charity: https://www.revolutionlancaster.com/ (https://www.revolutionlancaster.com/) Connect with Erin and find the resources mentioned in this episode at https://www.hourlytoexit.com/podcast (hourlytoexit.com/podcast). Erin's LinkedIn Page:https://www.linkedin.com/in/erinaustin/ ( https://www.linkedin.com/in/erinaustin/) Think Beyond IP YouTube Page:https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos ( https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos) Music credit: Yes She Can by Tiny Music A https://www.angiemjordan.com/podcast-launch-bestie (Podcast Launch Bestie) production

In this episode of Inside The Nudge Unit, BIT's Lis Costa and Aisling Colclough look at two major pieces of work by the team. Firstly there is a discussion with Carolina Toth from BIT's New York office who has been working with mayors across the US on how to engage with people who are cautious or unwilling to get a COVID-19 vaccine when they become eligible. With many from the communities hardest hit by the virus in the US, there has been an urgent need for effective messaging to ensure broad acceptance and uptake of the vaccine. Carolina explains how the team set out to understand the issues at play in this important area and how they developed strategies that would be welcomed and effective.   Further reading on this project on the BIT blog in English here:  https://www.bi.team/blogs/four-messages-that-can-increase-uptake-of-the-covid-19-vaccines/   And in Spanish here: https://www.bi.team/blogs/cuatro-mensajes-que-pueden-motivar-la-vacunacion-contra-el-covid-19/   Next Aisling and Lis are joined by Laura Litvine and Violette Gadenne from BIT France to talk about how they worked with the French Government to promote a more sustainable and circular economy by encouraging people to repair rather than replace tech products. The Government has developed a ‘repairability index' for electronic goods in France and brought in BIT to look at how to build public awareness and engagement with the concept. It's a fascinating project with implications for sustainability and technology across the world.    Further reading can be found on the BIT blog in French here: https://www.bi.team/blogs/du-mal-a-resister-a-la-tentation-du-black-friday-quel-meilleur-jour-pour-penser-a-reparer-plutot-que-remplacer/   And in English here:  https://www.bi.team/blogs/feeling-the-black-friday-impulse-try-repairing-not-replacing/ Jargon busting Some terms mentioned in this episode that might not be familiar to all listeners:   Randomised control trials (RCTs) - In the context of BIT's work, RCTs in public policy are a method of testing and evaluating interventions. They were first developed in medical research but have since been used in many areas of social policy as well. They are generally considered to be at the top of the evidence hierarchies used by the UK Government's What Works Network, although not without controversy at times. They involve randomly allocating people to a treatment or a control group and then assessing their outcomes. If you would like to know more about RCTs and how to use them you can read our short paper on them: Test, Learn, Adapt.   BIT's Predictiv platform - BIT's proprietary testing platform - bi.team/bi-ventures/predictiv/   Credits: Edited by Andy Hetherington Music by Rich O'Brien https://open.spotify.com/playlist/1m3zn3SHmMh3vuR13hkLCP?si=88ed700f455c4dc4  

Nothing fosters human connection faster than a story. Stories are the most direct way to tell someone else—or a whole audience of people—an important truth about you. Stories give us shared experiences and emotions to build relationships from. Stories make even the biggest concepts or most technical information feel real. Practicing storytelling has been a game changer for me in the way I communicate, market, and teach. And I believe it can do the same for you. Today's episode is a sort of conversation-meets-workshop excerpted from a special joint event for The What Works Network and Standout Podcast Club. I talk with Tell Me A Story founder Hillary Rea about how we can more effectively use stories in the content we create and why stories have such a positive impact on our results as business owners. This conversation is chock full of ideas, explainers, and ways to experiment with story so you can forge a deeper connection with your audience. So settle in for this conversation on connecting with story with Hillary Rea! The post EP 337: Connecting With Stories With Tell Me A Story Founder Hillary Rea appeared first on What Works.

During a wide-ranging talk about such diverse topics as the effect of language on how we view war to a discussion on finding mentors within books themselves to what it means to nurture your creative spirit and grow your talent, Katey reveals herself to be a disciplined, intelligent writer and teacher who thinks deeply about how language and the written word can shape our lives. Katey is the award-winning author of Flashes of War (stories) and Still Come Home (novel), both published by Loyola University Maryland’s Apprentice House Press. Honors for her work include the Linda Flowers Literary Award, Indie Fab Book of the Year from Foreword Reviews, a Gold Medal from the Military Writers Society of America, four Pushcart nominations, and writing fellowships in eight states. Still Come Home was named 2020 Indie Fiction Book of the Year by the Chicago Writers Association. .She lives in Celo, North Carolina, and is the founder of Maximum Impact, a transformative mentoring service for creative writers that has been recognized by both CNBC and the What Works Network. To learn more about Katey and her mentoring program, click here.  

This episode is a perfect way to start your year! One thing that changed my relationship with goal-setting forever was an idea that Tara McMullin of the What Works Network shared around creating commitments to guide your life and business instead of adhering to the strict goal setting that we do every time this year.  And this blew my mind. So I invited Tara on the show to talk about the commitment blueprint, how she developed the idea that was helping her in her own life and transformed it into an offer that people can't get enough of. Tune into the full episode to hear more: https://drmichellemazur.com/2021/01/commitments-over-goals-with-tara-mcmullin.html

Katey Schultz is the author of Flashes of War, which the Daily Beast praised as an “ambitious and fearless” collection, and Still Come Home, a novel, both published by Loyola University Maryland. Honors for her work include the Linda Flowers Literary Award, Doris Betts Fiction Prize, Foreword INDIES Book of the Year for both titles, gold and silver medals from the Military Writers Society of America, five Pushcart nominations, a nomination to Best American Short Stories, National Indies Excellence Finalist recognition, and writing fellowships in eight states. She lives in Celo, North Carolina, and is the founder of Maximum Impact, a transformative mentoring service for creative writers that has been recognized by both CNBC and the What Works Network. Learn more at KateySchultz.com.

Shannon Paris is the Community Advocate & Operations Director at The What Works Network where she makes it look easy to bring together a group of diverse, small business owners to share tips, tools, frustrations and triumphs and she’s always looking for ways to keep the community engaged.  Formerly, Shannon was a buyer for Ten Thousand Villages which is a fair trade retail non-profit organization. During that time she saw first hand the amazing effects of business ownership on artisans in developing economies.  She identified herself heavily with her career, so when she was laid off a few years ago, she found herself a little “at sea”.  We talk about her transition to a career as a Community Manager in a digital workspace that she didn’t even know existed and how that has become a place for her to truly grow into herself.  She’s discovered that her passion for transforming lives and economies through business leadership is one that she can take with her wherever she lands.

Globally, there are over one million podcasts available—and growing! That is a HUGE number of podcasts. Given the continuous growth of this industry, it’s no wonder that you’re considering creating one—or want to learn how to make your existing podcast even better than it is now. There are countless resources available on HOW to start a podcast. That’s why I wanted to take a different approach with this episode and instead explore what determines the success of a podcast, how hosting a podcast impacts your business, and how you can make the most impact on your listeners. Podcasting is relatively new to me and so that’s why I invited someone on the show who’s been in the game for awhile—someone who could share how to create a podcast that will not only be effective in terms of downloads and listeners, but will actually influence your business and revenue, too. Tara McMullin is the host of the What Works podcast, founder of the What Works Network, and the co-founder of Yellow House Media. She’s been helping small business owners find what works for them for over a decade. Her goal is to push past the hype and facilitate candid conversations about doing business in the New Economy. In this episode, Tara’s going to divulge all the ways in which we can make an impact in our communities through podcasting and so much more. Listen to the full episode to hear: The #1 most important thing you need to figure out about your podcast for it to have the impact you're looking for How to stand out from OTHER podcasts that cover the same topic as your show How finding the right premise for you show makes everything else fall into place How to MARKET your show to build your listener-base and grow your audience Learn more about Tara McMullin: The What Works Network The What Works Podcast Yellow House Media Follow Tara on Instagram Follow Tara on Twitter   Learn more about Gillian: Join Startup Society (promo code: earnmore) Profit Planning Challenge Get in touch! Other resources from this episode: How The Premise Of Your Podcast Can Make Your Business More Money by Yellow House Media

This past June, Tara McMullin, Founder of the What Works Network gathered the global community of small business owners to talk about the ways that money shapes our businesses, our lives, and our communities in the Money & The New Economy Virtual Conference. I was invited to join a panel with other women led-businesses, Lauren Caseli, and Susan Boles to talk about our money mindset and belief, how each of us manages money inside our businesses, how we approach things in our businesses. and how we work with others in managing their money. The panelist discussed the following topics:➤ The story behind how we got into the work we do and why it's so important (5:33)➤ What does a better conversation about money sound like and how can we start to initiate those kinds of conversations more often in our lives (16:27)➤ What is the idea of Her CEO Journey (20:05)➤ How can we better understand the connection between technology, operations and data in our own businesses (22:44)➤ When you are working with a business owner, what are some of the things that you do to create safety in that container (29:16)➤ Where does balancing between mission and profit go awry? How can we find this balance more constructively (34:40)Contact MeI’d love to hear from you and answer your business financial questions. Record your question here and I’ll answer in a bonus episode. Ready to master the skill of storytelling using your finances? Schedule a chat with me at any time.Connect with :➤ Tara McMullin➤ Susan Boles➤ Lauren Caselli

This week, we asked members of The What Works Network to share one thing they thought they knew about money but later discovered wasn't true. Each shared a narrative or bias that held them back from fully embracing their business and their earning potential. As you listen, consider which of these narratives are ones you're currently operating with and how you could start reevaluating them. What would you do differently if you reprogrammed those money thoughts? What decisions would you make if you claimed a new money narrative? You'll hear from Charlene Lam, a curator and social media strategist, Maggie Patterson, the founder of Scoop Studios, Carol Hamilton, the founder of Grace Social Sector Consulting, and Anna Wolf, the founder of Superscript Marketing. The post EP 287: The Things We Thought We Knew About Money appeared first on What Works.

Tara McMullin is a podcaster, writer, and small business community leader. With over a decade of experience helping thousands of small business owners grow their businesses, she’s on a mission to change the dialogue from hype to candid conversations about what's really working in business. She’s the host of the What Works podcast, a top small business podcast that’s been recommended by Forbes and Entrepreneur, as well as the founder of The What Works Network, a community hub for small business owners. She's also the co-founder of YellowHouse.Media, a podcast production agency and consultancy. In this episode you’ll learn about creating a community-based business model for your business as well as… How a community-based business model might work for Why sometimes being different feels so hard Why questioning your assumptions is the way to empowerment How exploring a diversity of experiences can be the key to finding what works for you How having a no-guru policy will benefit your community The Enneagram Type 3 qualities What the word "Should" is triggering for you Other links and resources mentioned in this episode: Tara's Website What Works with Tara McMullin Podcast Find Tara on Instagram Connect with Tara on LinkedIn The Joy of Mission Out By Tonya Dalton The Gentle Business Circle Sarah’s One Page Marketing Plan The Gentle Business Revolution Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening ! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download. Are you enjoying the podcast?  The Gentle Business Revolution show is listener supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at sarahsantacroce.com/circle Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows. Raise your hand and join the Gentle Business Revolution. Warmly, Sarah

This weekend, I spent money at my local brewery because I want to support them as they try to keep their workers employed. I spent money at a local cafe. And I spent money at Whole Foods, which might be a big corporation but one that does a helluva lot of good for its workers and our local economy. These brands are really important to me. They represent my home, my friends, and the world that I want to live in. I value their presence and I want to see them thrive. They've worked hard to build brands that truly connect with people. The small business owners we support at The What Works Network are doing the same. We asked 4 of them to share how they approach brand-building and what they've done to create a genuine connection between how they show up and the people they care about. Now, I want to let you know that each of these contributions was recorded before the outbreak had fully hit North America. But I think sharing them with you and inviting you to think about how you want to approach your own brand-building is more important than ever. You'll hear from Layla Pomper from Process-Driven, Lou Blaser from Second Breaks, Julie O'Hara from Hearts & Brains Consulting, and Margy Thomas from ScholarShape. Let's get into it! The post EP 271: Brand-Building Is More Important Than Ever appeared first on What Works.

Today, you're going to hear from 5 business owners--all member of The What Works Network members. They're sharing the project management software they use and how it fits with the way they work. Susan Boles shares how she manages her projects in ClickUp. Joe Taylor, Jr shares how he and his team manage projects in Basecamp. Ayelet Marinovich shares how she used Trello to manage writing & publishing a book in just 6 weeks. Melissa Emler shares how she got used to managing--and automating--projects in AirTable. And finally, Jonathan Stewart shares how he took a windy road to managing projects in Notion. Keep an ear out for why each business owner uses the software they use and how it lets them manage the work they way they want to. Remember that the software is there to help them manage projects the way they choose to manage projects--not because it's fixing them or the work itself. The post EP 261: 5 Project Management Tools These Small Business Owners Can’t Do Without appeared first on What Works.

Building What Works, both the podcast and the online network, represents the culmination of 10 years of entrepreneurship for Tara McMullin. While the path has not been a direct route to where she is now, it is not far from what she had envisioned at the start of the journey. In this episode of The Pursuit of Purpose, Tara and I discuss how her purpose and intentionality guides both business and personal decisions how the realization her status and notoriety had moved her away from her true purpose for her business and the changes she made to bring her back to the original vision the process she and her team use to make sure decisions are in alignment with the overall purpose her view of The What Works podcast as a product rather than a piece of content And challenges us to think about where are we willing to be fully present and what does that mean to us? "With the business, the purpose is upholding transparency and honesty, and just getting smart people to talk about smart things. And that is really what my personal life is about to." Tara McMullin About Tara: Tara McMullin is a podcaster, writer, and small business community leader. With over a decade of experience helping thousands of small business owners grow their businesses, she's on a mission to change the dialogue about what's really working from hype to candid conversation. She's the host of the What Works podcast, a top small business podcast that's been recommended by Forbes and Entrepreneur, as well as the founder of The What Works Network, a community hub for small business owners. She's also a bestselling Money & Life instructor on CreativeLive. Her work has been featured on Fast Company, Inc, Daily Worth, and The Huffington Post. Always pursue your purpose, Resources mentioned in this episode: The Four Tendencies by Gretchen Rubin What Works network and podcast The Power in Purpose with Candice Coppola; interview with Rhiannon Bosse The August Favorite's File. Tara's podcast is among my favorites!

Tara McMullin is a podcaster, writer, and small business community leader with over a decade of experience helping thousands of small business owners grow their businesses while on a mission to change the dialogue about what’s really working from hype to candid conversation. She’s the host of the What Works podcast, a top small business podcast that’s been recommended by Forbes and Entrepreneur, as well as the founder of The What Works Network, a community hub for small business owners. She’s also a bestselling Money & Life instructor on CreativeLive. And her work has been featured on Fast Company, Inc, Daily Worth, and The Huffington Post. In this week’s episode we really dig into Tara’s origin story from how her blog led her to coaching and working with business owners one on one to how she completely shifted and transitioned her business model to one to many through her online membership community! This episode is so good and definitely one you’ll want to jot down notes!  You can find the show notes for this episode at www.livingoverexisting.com/episodes/86 Interested in learning more about our new membership community? Sign up for the waitlist! www.livingoverexisting.com/waitlist Rate the show and leave a review over on Apple Podcast!

What does friction, a purposeful life, and audio branding have in common? Probably nothing more than making my list of favorites for August. This month flew by but not without some great educational or thought-provoking ideas catching my attention. Purpose and intention is the connection. Here is what you'll hear about in Episode 11 of The Pursuit of Purpose. As a reminder, each month I share what I've listened to, what I've read and other resources that have helped me navigate the month. Friction: The Untapped Force That Can Be Your Most Powerful Advantage by Roger Dooley. Episode 237 of The Marketing Book Podcast. "Friction is a multi-trillion dollar problem. It frustrates customers, costs you sales, reduces loyalty, and creates negative word-of-mouth. Inside your organization, it destroys productivity, reduces employee engagement, and increases turnover. In Friction, you'll learn how to spot it, how to eliminate it, and occasionally use it to your advantage." The Miracle Morning for Parents and Families by Mike & Lindsay McCarthy with Hal Elrod. Purposeful parenting is listed as the first skill necessary to be an exceptional parent. As I read this section, the parallels to leadership were apparent. Each of the four steps outlined to become more purposeful in our parenting can easily be applied to business development. Regardless of where we are in our business, confidence is still a factor in our day-to-day lives. The Candid Confidence project offered by the What Works Network has deepened the conversation around confidence - whether you are just getting started or have been in business for several years. The podcast episodes in this project include: 223, 224, 225, 226, 227, 228, 229, 230, and 231. Audio selection is an element of our brand. Who knew that listening to Gretchen Rubin's Happier would result in this golden nugget? Not only is the title of the episode a good reminder for us all (consider the company that someone keeps), she shares her fascination with the podcast 20,000 Hertz, including a reference to the episode titled Soundmarks. To add build out the importance of audio to your brand, I found this about the five benefits of audio branding. And I close with a quote I found thought-provoking as well as close to my heart. You'll have to listen to learn more about it. Check out last month's Favorites File and download the full list of my recommended podcasts and books. Be sure to practice your purpose this week,

Episode Summary: Today we’re chatting with Tara McMullin, who is a podcaster, writer, and small business community leader. With over a decade of experience helping thousands of small business owners grow their businesses, she’s on a mission to change the dialogue about what’s really working from hype to candid conversation. She’s the host of the What Works podcast, a top small business podcast that’s been recommended by Forbes and Entrepreneur, as well as the founder of The What Works Network, a community hub for small business owners. Her work has been featured on Fast Company, Inc, Daily Worth, and The Huffington Post. What I love most about Tara’s approach is that she’s not peddling the same old advice for every business owner out there. She really honors the unique nature of what everyone is trying to build, and sees herself as a facilitator in helping people uncover what’s unique about themselves, rather than trying to teach how to be just like everyone else. She really inspired me early on in my business experience, and for that I’m so grateful. I wanted to bring Tara on the show to highlight the shift she made from being a “guru” in business, to being someone who really empowered others to look within themselves for answers as they build a business and a life that really works for them. The lessons Tara shares in the episode are geared toward entrepreneurs since that’s the group she focuses on helping most, but as our global economy shifts, I really think all companies can learn from the environment she’s cultivating not only in her business, but in her family, and in her life as well. I just really like the culture she’s building in everything she does, and I’m excited to share that with you all. Show Notes: https://argenalinstitute.com/67 Resources & Links Mentioned in this Episode: What Works Website What Works Podcast What Works Network Tara McMullin Facebook Tara McMulin LinkedIn Tara McMullin Instagram The Argenal Institute Website The Argenal Institute Library Schedule a Free Consultation Email me: sarah@argenalinstitute.com About The Argenal Institute: The Working Parent Resource Podcast is a place where we explore how to defeat burnout as working parents so we can finally enjoy these precious years of our lives. My name is Sarah Argenal, and I'm the host of this show, as well as the founder of The Argenal Institute, and creator of the Whole SELF Lifestyle™, which provides a sustainable and long-term approach to fulfillment for working parents. The show notes for this episode, as well as other resources, free training materials, and information about the Whole SELF Lifestyle™ can all be found on our website at https://argenalinstitute.com/. Sponsor: This show is sponsored by The Argenal Institute Library, a hub of practical guides, challenges, and training materials that will help you implement what you learn on this show. Check out our featured resource, a free taste of the Whole SELF Lifestyle™. Reminders: Don’t forget to subscribe to our show on Apple Podcasts, Stitcher, or wherever you listen to podcasts to be notified when a new episode is published.  Please leave an honest rating and review as well.  Ratings and reviews are extremely important and greatly appreciated!  They do matter in ranking the show, and I read each and every one of them.   The post “WPR067: The Shift Toward a Human-Oriented Business with Tara McMullin” first appeared first on www.argenalinstitute.com.

There’s no shortage of advice out there in the world for small business owners – most of us want to know what we should be doing if we want to scale our business, grow an email list, increase our conversions, etcetera, etcetera. Sometimes, though, we get more caught up in exploring other people’s advice than we do in working through our entrepreneurial problems using our own wisdom, coaching, and business know-how.  Tara McMullin is the founder of the What Works Network, a membership community for small business owners getting real about what’s working & what’s not as they manage (and grow) their businesses. She’s also the host of the What Works Podcast, where she shares unconventional or exceptionally thoughtful business processes and talks about marketing, product development, sales, time management, mindset, and more. Tara and I had a fun and wide-ranging conversation about her journey as an entrepreneur, with a special focus on her recent pivot to a totally new business model. Tara talks about what inspired her to create the What Works Network and why she loves empowering small business owners to come up with answers to their own questions (rather than dispensing one-size-fits-all advice). She shares the triumphs and challenges she and her team have encountered as they switched from an online course model to a community-driven model, a transition that helped Tara reignite her love for her business after she’d been feeling out of alignment. And we talk a bit about Tara’s fitness journey and how it’s helped her push past her comfort zone in business and reach new levels of success, confidence, and fulfillment.

This week I’m talking to Tara McMullin, a powerhouse in the realm of serving small business owners. She’s the founder of the What Works Network and host of the What Works podcast. Listen as we talk about the transitions Tara has been through in her business. You’ll hear how starting with a VERY narrow niche helped to accelerate her growth. We also talk about how her ROLE has changed, and how and why she’s shifted away from advice-giving. You’ll also hear what’s been working extremely well for Tara in communicating on social media. It’s all about storytelling. As soon as you hear her experience with human-sized stories, you'll start using social media differently. Tara believes in sharing experience rather than advice, and you’re in for a treat as she shares some key parts of her own experiences in business. Topics Discussed In This Episode: The very narrow nice she started with (Makers in PA) How she built trust and credibility QUICKLY in that first niche Shifting her focus and growing her audience exponentially without losing trust or quality The importance of being transparent with your audience about the pivots in your business Why small and specific stories are WAY more effective than general ones How to use smaller stories in your social media and everywhere you share your message Pivoting her role away from advice giver and towards community facilitator The morning routine that helps her to be powerful in her business every day Show notes at http://rebeltherapist.me/podcast/102

Tara McMullin (formally Tara Gentile) is a podcaster, writer, and small business community leader. With over a decade of experience helping thousands of small business owners grow their businesses, she's on a mission to change the dialogue about what's really working from hype to candid conversation.She's the host of the What Works podcast, a top small business podcast that's been recommended by Forbes and Entrepreneur, as well as the founder of The What Works Network, a community hub for small business owners. She's also a bestselling Money & Life instructor on CreativeLive. Her work has been featured on Fast Company, Inc, Daily Worth, and The Huffington Post.In this conversation we talk about why she shifted from teaching, coaching and providing courses online to a radically different model - a community of learning filled with small business owners from across industries and business models who are ready and willing to get real about what's working–and what's not.We talk about why, for most of us, taking course after course simply doesn't work. There is no one size fits all approach, and instead, we need a combination of tailored solutions, support and ideas, community, resilience and more.We also dive into what drove Tara personally to leave a very successful business model behind and create something radically difference (even if she didn't initially realise just HOW radically different her new direction was!) For me, Tara has always been at the cutting edge of small business thought leadership. She was the first business mentor I hired and her work has personally influenced me a lot over the years.So this conversation was an absolute joy for me and I know you're going to find it fascinating and wickedly useful too. Links Mentioned In This Episode With Tara McMullinThe What Works NetworkThe What Works Podcast Tara's Writing on MediumTara's classes on Creative Live  

Have you heard the term “call and response”? When I hear the phrase, I think of preachers, especially in black churches, who use it to engage their parishioners and uplevel the energy in the room. As speakers, we can use call and response to heighten energy and emotion with our audiences and get them to participate more in the experience. (See episode 113 on E.P.I.C. content for some examples.) But, have you thought about using this idea of “call and response” on social media? I certainly hadn’t until I saw a post by my guest, Tara McMullin, in her What Works online community that I’m a member of. Here’s what’s interesting about Tara’s idea: We assume we’re creating the “call” with our social media posts and content. However, what if our posts are the response to the question that’s already in the minds of our audience. Our goal is to seek out the call from our audience and respond to it, not the other way around. Mind-shifting, isn’t it? In this episode, Tara and I talk about: The business model of her What Works community and how it evolved from what she had before How this idea of call and response is influencing what Tara is doing on social media The impact, engagement, and results Tara has seen with this fresh approach, especially on Instagram As a marketer, we need to think of what the questions (calls) our audiences/prospective clients have What I’m currently doing on social media How Tara approaches the content she creates for speaking engagements   I was curious about where the phrase "call and response" originated, so I did some searching: “Call and response is deeply embedded into African-American musical traditions including blues, jazz, gospel, R&B, soul, and hip-hop. The phrasing is a musical conversation—a statement made by a musician or group musicians is answered by a response. Call and response comes from Sub-Saharan African cultures and developed in America through slave work songs and field hollers, spirituals, and blues.” (Source: https://stevetres.com/2016/01/5-types-of-call-and-response-phrases/)   This episode is sponsored by Modern Traction, a web development and content marketing company. We used Modern Traction to design our new website for https://www.speakingyourbrand.com and we are beyond thrilled with the impact and ROI we’ve already received less than a month in. Melanie Richards, the founder of Modern Traction, was on the podcast last week in episode 121 sharing what a powerful marketing and sales tool your website can be, especially to position yourself as a premium and paid speaker. Learn more about how they can help you with a website refresh, a complete overhaul, or done-for-you content marketing at https://www.moderntraction.com and schedule a consult call. I can’t recommend Mel and her team enough. About My Guest: Tara McMullin is a podcaster, writer, and small business community leader. With over a decade of experience helping thousands of small business owners grow their businesses, she’s on a mission to change the dialogue about what’s really working from hype to candid conversation. She’s the host of the What Works podcast, a top small business podcast that’s been recommended by Forbes and Entrepreneur, as well as the founder of The What Works Network, a community hub for small business owners. She’s also a bestselling Money & Life instructor on CreativeLive. Her work has been featured on Fast Company, Inc, Daily Worth, and The Huffington Post. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/122 Explore the What Works network and podcast: https://explorewhatworks.com/ Follow Tara on Instagram: @Tara_McMullin Carol on the What Works podcast episode 185 on networking: https://cocommercial.co/networking/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Ready to create your signature talk and framework? Email hello@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast on Apple Podcasts or Google Podcasts and leave a review! Related Podcast Episodes: Episode 89: Building a Community from Your Podcast with Debbie Gonzales [Coaching] Episode 101: Public Speaking Trends for 2019 Episode 106: Get More Speaking Opportunities with a Powerful Personal Brand with Diane Diaz Episode 113: Storytelling Isn’t Enough – Your Content Needs to be E.P.I.C. Episode 121: Designing Your Website So It Speaks Your Brand with Melanie (Mel) Richards

Tara McMullin started her entrepreneurship journey as a blogger. While she was building her career as a blogger, she also ventured her journey further into designing websites, creating and teaching online courses and creating a group and individual coaching for small businesses. But her real passion is always about connecting and helping small business owners to have important, honest and transparent conversations about running a business. That’s why Tara created the What Works brand through her paid membership community, mastermind and podcast.This episode is brought to you by my own CFO program, where I help CEOs and entrepreneurs how to grow their business through the power of finance. This program is created for CEOs and entrepreneurs who have 6 figures or 7 figures business but, either they struggle to pay themselves like a true CEO or they treat their business like a credit card for their clients or they simply do not know where all their money go. To find out more about my CFO program, book a call with me christina@christinasjahli.com or sign up for my FREE videos training series.Connect with Tara:Website explorewhatworks.com/whatworksJoin Tara's community explorewhatworks.com/network/Instagram instagram.com/tara_mcmullinLinkedIn www.linkedin.com/in/taragentile/Tara McMullin (formerly Tara Gentile) is an entrepreneur, podcast host, and community builder. She is the founder and CEO of What Works, a top small business podcast, as well as a community for small business owners. She has been named one of the top 24 female podcast hosts for business owners on Entrepreneur.The What Works Network is opened for a short period to celebrate the 200th episode of What Works podcast. Make sure you register online explorewhatworks.com/network/ before the door opens on April 23, 2019.

Tara (Gentile) McMullin, author and the founder of the What Works Network, formerly CoCommercial, joins us this week to share how she pivoted her business model to help turn small business owners into tomorrow’s economic powerhouses. Listen and learn: The less common motivation behind registering your trademark Why consulting your ideal customer can help you fine-tune your perfect product How a licensing program can broaden your reach How understanding the difference between an independent contractor and an employee can help make the hiring leap less scary KEY TAKEAWAY: When you “don’t know what you don’t know”, legal can seem intimidating. But sometimes doing your due diligence and tackling something scary like legal can open doors to help you grow your business more effectively. Visit www.awbfirm.com/podcast79 for show notes and to get a free 5 Minute Intellectual Property Audit to learn how you can make more money from the copyrights and trademarks in your business (plus be the first to know when new episodes are live). This podcast is information, not legal advice specific to your situation.

We asked 4 members of the What Works Network to share what has worked for them and each gave their own take on how business can benefit from a less-is-more approach to doing business. The post EP 193: Doing More With Less: How Small Business Owners Take A Minimalist Approach appeared first on What Works.

Four members of the What Works Network share what works for them when it comes to expanding their networks and nurturing relationships with colleagues. The post EP 185: Finding Your Personal Networking Style appeared first on What Works.

Tara's business has changed a lot over the last 10 years. Find out more about the journey--and why CoCommercial is now The What Works Network. The post EP 181: How Tara McMullin’s Brand Has Evolved Over The Last 10 Years appeared first on What Works.

Placing more nutritious food on a more visible shelf, informing lagging taxpayers that their neighbors have already paid up, or asking job seekers what they plan to do next week (instead of what they did – or didn’t – do last week) – these are all well-known examples of behavioral spurs known as ‘nudges.’ Much of the reason such examples are known is because they emanate from the work of the Behavioural Insights Team – the so-called nudge unit. The United Kingdom’s government set up the unit in 2010 (two years after Cass R. Sunstein and Richard H. Thaler’s Nudge was published) to address “everyday” policy challenges where human behavior was a key component. Experimental psychologist David Halpern, the unit’s chief executive, has led the team since its inception and through its limited privatization in 2014. In this Social Science Bites podcast, Halpern offers interviewer David Edmonds a quick primer on nudging, examples of nudges that worked (and one that didn’t), how nudging differs between the UK and the United States, and the interface of applied nudging and academic behavioral science.   “We tend to use mental shortcuts,” Halpern explains, “to figure out what’s going on. Now most of the time those mental shortcuts get us to where we want to go, it looks like, but they are subject to systematic error.” This can matter, he continues, because humans don’t always act in their best long-term interests, even as many policies are built on the assumption that they will. Enter the nudge, “A gentle instrument that is not a financial incentive or a legal mandate or a requirement – a much gentler prompt or intervention.” Looking at the tax-payment nudge, he notes, “It doesn’t infringe on your basic human rights; it just reminds you that other people are more virtuous than you thought they were.” And as a result, more people pay up than would if they received a more-traditional scolding letter. While the prompt may be low-key, the applications – and results -- often are not. “These are actually big social policy issues,” says Halpern. “My own view is you try and create almost collective mechanisms to set up. You can inject into that process an understanding of behavioral science and how people make decisions, and then we can collectively choose rather than just a few clever folks out in Whitehall or in Washington.” He spends some time discussing the difference in nudging between those two hubs. What he terms the “North American view” the focus is on “choice enhancing, while in the UK “we take a slightly broader perspective, which is trying to introduce a more realistic model of human behavior.” This is further demonstrated by the enactment process on each side of the Atlantic. In the U.S. version of the Nudge Unit, the Social and Behavioral Sciences Team, executive orders were used to enact nudging policies that had worked in experiments. In the UK, “We went down the route of “God, we don’t actually know if this stuff works, so why don’t we run – wherever we could – randomized controlled trials.” “Our work,” Halpern concludes, “is very hard-edged empirical. In fact, history may judge that the most important thing the Behavioural Insights Team brought was actually a very, very strong form of empiricism.” Before leading the Nudge Unit, Halpern was the founding director of the Institute for Government and between 2001 and 2007 was the chief analyst at the Prime Minister’s Strategy Unit. In 2013, he was appointed  as the national adviser to What Works Network, which focuses improving the use of evidence in government decision making. Describing himself as a “recovering academic” (although he does have a visiting professorship at King's College London), before entering government, Halpern held tenure at Cambridge and taught at Oxford and Harvard. A fellow of the Academy of Social Sciences since 2016, Halpern has written or co-authored four books, including 2005’s Social Capital and 2010’s The Hidden Wealth of Nations.