Podcasts about nudge unit

Join the Nudge Unit: https://maven.com/nudge-unit/course-cohort Why does a $5 Uber voucher turn angry customers into loyal fans? In this episode, Eva van den Broek and Tim den Heijer share actionable insights from their book The Housefly Effect, revealing seven marketing psychology tips you can use to grow your business.  You'll learn: How scarcity drives demand, from pineapple rentals to volume-limited products. Why a $5 apology voucher boosted Uber's revenue (feat. reciprocity principle). How Tropicana's rebrand taught marketers a costly lesson about habits. Why "95% fat-free" yoghurt sells better than "5% fat" (feat. framing effect). The clever way airlines manage flight-time expectations to keep customers happy. ---- Get the book: https://bedfordsquarepublishers.co.uk/book/the-housefly-effect Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ ---- Sources: van den Broek, E., & den Heijer, T. (2024). The Housefly Effect. Bedford Square Publishers. Bundesliga study | Brandes, L., & Franck, E. (2012). Social preferences or personal career concerns? Field evidence on positive and negative reciprocity in the workplace. Journal of Economic Psychology, 33(5), 925–939 McFlurry sales boosted by 55% | Walsh, N. (2024). Tune in: How to make smarter decisions in a noisy world. Bedford Square Publishers. Uber $5 apology | Halperin, B., Ho, B., List, J. A., & Muir, I. (2019). Toward an understanding of the economics of apologies: Evidence from a large-scale natural field experiment (No. w25676). National Bureau of Economic Research. https://doi.org/10.3386/w25676 Berger, J. (2013). Contagious: Why things catch on. Simon & Schuster. Gu, Y., Botti, S., & Faro, D. (2013). Turning the page: The impact of choice closure on satisfaction. Journal of Consumer Research, 40(2), 268–283.  Martin, S. J. (2024). Influence at work: Capture attention, connect with others, convince people to act. [Paperback]. Economist Edge. Yuan, Y., Liu, T. X., Tan, C., Chen, Q., Pentland, A., & Tang, J. (2020). Gift contagion in online groups: Evidence from WeChat red packets.

Join the Nudge Unit: https://maven.com/nudge-unit/course-cohort Can tiny nudges dramatically change our behaviour? In this episode, Eva van den Broek and Tim Houwerzijl explore the subtle yet powerful psychological tools that influence daily decisions, often without us realising it.  You'll learn: Why doubling the size of a plate made kids eat 41% more (feat. the Delboeuf illusion). Why Schiphol Airport painted a fly in the urinals (“The Housefly Effect”). The role of defaults in organ donation, student loans, and fast food orders. How loss aversion turned teachers into top performers, improving student grades by 10%. Why IKEA sell cheap ice cream (feat. the peak-end rule). ---- Get the book: https://bedfordsquarepublishers.co.uk/book/the-housefly-effect Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ ---- Sources: Carmon, Z., & Kahneman, D. (1996). The experienced utility of queuing: Experience profiles and retrospective evaluations of simulated queues. Dai, H., Milkman, K. L., Hofmann, D. A., & Staats, B. R. (2015). The impact of time at work and time off from work on rule compliance: The case of hand hygiene in health care. Journal of Applied Psychology, 100(3). Holden, S. S., Zlatevska, N., & Dubelaar, C. (2016). Whether smaller plates reduce consumption depends on who's serving and who's looking: A meta-analysis. Journal of the Association for Consumer Research, 1(1), 134. Kahneman, D., Fredrickson, B. L., Schreiber, C. A., & Redelmeier, D. A. (1993). When more pain is preferred to less: Adding a better end. Psychological Science, 4(6), 401–405. https://doi.org/10.1111/j.1467-9280.1993.tb00589.x Kaur, S., Kremer, M., & Mullainathan, S. (2015). Self-control at work. Journal of Political Economy, 123(6), 1227–1277. Levitt, S. D., List, J. A., Neckermann, S., & Sadoff, S. (2016). The behavioralist goes to school: Leveraging behavioral economics to improve educational performance. American Economic Journal: Economic Policy, 8(4), 183–219. van den Broek, E., & den Heijer, T. (2024). The Housefly Effect. Bedford Square Publishers.

Join the Nudge Unit: https://maven.com/nudge-unit/course-cohort

Laura Dodsworth, journalist and author of the book Free Your Mind: The New World of Manipulation and How To Resist It was a Sunday Times best seller. The conversation explores the use of fear and psychological techniques to manipulate and control behavior. The discussion also touches on the role of the Nudge Unit and the use of propaganda and advertising to instill fear and shape public behavior. Overall, the conversation highlights the need for critical thinking and awareness to resist manipulation and protect individual freedom. Laura Dodsworth emphasizes the need for self-individuation, knowing what one stands for, and finding meaning in life. LAURA DODSWORTHSubstack | The Free MindLaura Dodsworth (@BareReality) / XBare Reality (@barereality) • Instagram photos and videosLaura Dodsworth - YouTubeFree Your Mind: The must-read expert guide on how to identify techniques to influence you and how to resist themNote: This podcast episode is designed solely for informational and educational purposes, without endorsing or promoting any specific medical treatments. We strongly advise consulting with a qualified healthcare professional before making any medical decisions or taking any actions.*If you are in crisis or believe you have an emergency, please contact your doctor or dial 911. If you are contemplating suicide, call 1-800-273-TALK to speak with a trained and skilled counselor.RADICALLY GENUINE PODCASTDr. Roger McFillin / Radically Genuine WebsiteYouTube @RadicallyGenuineDr. Roger McFillin (@DrMcFillin) / XSubstack | Radically Genuine | Dr. Roger McFillinInstagram @radicallygenuineContact Radically GenuinePLEASE SUPPORT OUR PARTNERS15% Off Pure Spectrum CBD (Code: RadicallyGenuine)—-----------FREE DOWNLOAD! DISTRESS TOLERANCE SKILLS—----------ADDITIONAL RESOURCES13:00 - “Nudge Unit” | Institute for Government25:00 - Illusory truth effect - The Decision Lab32:00 - Are Scare Tactics Off the Table for Public Health Campaigns Targeting HIV?33:00 - The Two Faces of Fear: A History of Hard-Hitting Public Health Campaigns Against Tobacco and AIDS - PMC35:00 - Tyranny, One Tiny Step at a Time | Jordan Peterson on JRE41:00 - What is the difference between absolute risk and relative risk and why on Earth should I care?49:00 - Authority bias: when we irrationally trust the judgement of experts55:30 - MK Ultra and Culture1:08:00 - Just What Is Mass Formation Psychosis? | MedPage Today1:17:00 - New normal - Wikipedia

  On today's show, there will be a presentation about No. 10's Nudge Unit during Covid. The discussion will delve into the long-term impact of the psychological techniques used during this time. Additionally, the show will explore why a Scottish art fund, funded through the National Lottery, is supporting hardcore porn and the sexual exploitation of children.   GUEST 1 OVERVIEW: Christopher Head is the UK's youngest Postmaster 2006 ex business owner #PostOfficeScandal victim & campaigner for justice for all involved.   GUEST 2 OVERVIEW: Bruce is a psychoanalyst and a member of the College of Psychoanalysts-UK (CP-UK) Registered Member Psychoanalyst and former member of the board of governors of the College of Psychoanalysts-UK. His PhD research was concerned with the cognitive model of depression (the theoretical model which informs cognitive behavioural therapy-CBT) and selective serotonin reuptake inhibitor antidepressants-SSRI's (their effect on cognition in depression).

How can we use the insights of behavioral economics to make the world a better place? David Halpern joins Vasant Dhar in episode 78 of Brave New World to share his learnings from running the Behavioral Insight Team for the British government. Useful resources: 1. David Halpern on Wikipedia and the Behavioural Insights Team. 2. The work of the Behavioral Insights Team. 3. Inside the Nudge Unit -- David Halpern. 4. Social Capital -- David Halpern. 5, The Hidden Wealth of Nations -- David Halpern. 6. The behavioural science of online harm and manipulation, and what to do about it -- Elisabeth Costa and David Halpern. 7. Subsidies vs Nudges: Which Policies Increase Saving the Most? -- Raj Chetty et al Check out Vasant Dhar's newsletter on Substack. Subscription is free!

In this episode, I bring you a special What Drives You episode with Maya Shankar. Maya is a cognitive scientist and the creator, host, and executive producer of the podcast, A Slight Change of Plans, made in collaboration with Malcolm Gladwell's production company, Pushkin Industries. A Slight Change of Plans was named the Apple Podcast of the Year in 2021. Maya actually founded the Behavioral Science Team at the White House, called “the Nudge Unit, which used insights from behavioral economics to write better public policy. Maya's focus is around what happens to and in us, when change happens. Change we've pursued, and change that has fallen upon us. As you're about to hear, there are often great and terrible consequences. Like the girl who lost 100 lbs and realized she was no longer who she was, and who she liked, and she was disappointed at people's new behavior to her just because she lost weight. And the health nut who got cancer and from it realized if he'd understood what dealing with cancer did for his mindset, he wouldn't have feared it so much. Join me as I have a very candid discussion with Maya on the ins and outs of what happens to us when change...happens. And find her new podcast, A Slight Change of Plans, wherever you get your podcasts. You can watch this full episodes on YouTube - just search for “What Drives You with Kevin Miller” What Drives You is brought to you by Ziglar, your premier source for equipping Life and Leadership coaches. Visit Ziglar.com and let them inspire your true coaching performance. *This podcast is rated clean but the subject matter is adult themed and may not be suitable or relevant for children or those with fragile belief systems.  Go to Zocdoc.com/KEVIN and download the Zocdoc app for FREE. Then find and book a top-rated doctor today. Head to airdoctorpro.com and use promo code KEVIN and depending on the model receive UP TO 39% off or UP TO $300 off! Sign up today at butcherbox.com/selfhelpful and use code selfhelpful to get free chicken wings for a year. Sign up for a one-dollar-per-month trial period at shopify.com/kevin. Receive a free LMNT Sample Pack with any order at DrinkLMNT.com/Kevin. Head to FACTORMEALS.com/whatdrivesyou50 and use code whatdrivesyou50 to get 50% off. Go to ShipStation.com and use code KEVIN today and sign up for your FREE 60-day trial. Visit Audible.com/whatdrivesyou or text whatdrivesyou to 500-500. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode, I talk with environmental and behavioral psychologist, Dr. Karine Lacroix Ph.D, about if a person's individual eco-friendly behaviors (like riding a bike, composting, or eating less meat) can cannibalize or steer people away from taking actions that might influence bigger systems-wide change (like trying to influence your local Mayor, or meeting with a senator. Think of it like this. Does directing people reduce their own environmental impact for themselves (just one person) reduce that person's potential to do actions that might affect other people beyond themselves (many people)? Does the effort or bandwidth involved with one trade off the other? Karine focuses on experiments that target the barriers and motivators around climate change behavior and health. She was a post-doctoral associate at the Yale Program on Climate Change Communication is now an Advisor to the Behavioral Insights Team (also known as the Nudge Unit or BTI). We will dive into her recently published paper titled “Does personal climate change mitigation behavior influence collective behavior? Experimental evidence of no spillover in the United States.” * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at ⁠⁠⁠http://katiepatrick.com⁠⁠⁠ Join Gamify the Planet masterclass training in climate action design for $25/month ⁠⁠⁠http://katiepatrick.com/gamifytheplanet⁠⁠⁠ Get a copy of the book, How to Save the World on Amazon ⁠⁠⁠https://amzn.to/2Z4jivL⁠⁠⁠  Follow Katie on:  Instagram ⁠⁠⁠https://www.instagram.com/katiepatrickhello/⁠ LinkedIn ⁠⁠⁠https://www.linkedin.com/in/katie-patrick/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/katiepatrick/message

Welcome to the this new episode of ScaleUp Radio. I'm Granger Forson, www.bizsmart-gloucestershire.co.uk or find me on LinkedIn . Today, we're venturing into the riveting domain of insolvency with Michael Durkan. He's a veteran in the field and has been casting safety nets for businesses and individuals in financial turmoil for over 15 years with his business Durkan Cahill.   Now, insolvency often carries a sombre undertone, but what if I told you it's a domain where professionalism meets kindness? Durkan Cahill as a practice isn't just about crunching numbers; it's about extending a lifeline, alleviating the weight off troubled shoulders, and navigating through financial mazes. The firm places humanity at the heart of its financial expertise.   In this episode, we're also lifting the curtain on the inner workings of Durkan Cahill's firm - a place where camaraderie, innovation, and work-life balance hold sway. Discover how Michael fosters a thriving environment, praises his team, and how monthly formal meetings fuel the flame of progress!   Hold your breath as we unravel what it took for Michael to set sail on his own, after parting ways with a former employer, and how his unyielding spirit shaped a shaped his business that champions the importance of relationships and early intervention in financial difficulties. Prepare to be inspired and enlightened, as we navigate through turbulent financial seas to the shores of hope and rejuvenation at Durkan Cahill!   Michael can be found here: linkedin.com/in/michael-durkan-5b610823 https://durkancahill.com/ enquiries@durkancahill.com   Resources:   Inside the Nudge Unit by David Halpern - https://uk.bookshop.org/p/books/inside-the-nudge-unit-how-small-changes-can-make-a-big-difference-david-halpern/4236590?ean=9780753556559   The Wisdom of Crowds by James Surowiecki - https://uk.bookshop.org/p/books/the-wisdom-of-crowds-why-the-many-are-smarter-than-the-few-and-how-collective-wisdom-shapes-business-economics-society-and-na-james-surowiecki/4095577?ean=9780349116051   Malcolm Gladwell - https://www.gladwellbooks.com/   Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.   If you would like to be a guest on ScaleUp Radio, please click here: https://bizsmarts.co.uk/scaleupradio/apply   You can get in touch with Granger here: grangerf@biz-smart.co.uk   Kevin's Latest Book Is Available!    Drawing on BizSmart's own research and experiences of working with hundreds of owner-managers, Kevin Brentexplores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.    More on the Book HERE - https://www.esusgroup.co.uk/  

Laura Dodsworth is a photographer, artist and author. In her most recent book Free Your Mind: The New World of Manipulation and How to Resist it, Laura draws on the Nudge Unit, behavioural psychology and fact checking services to analyse the range of ways in which our minds are manipulated. On the podcast, Laura talks about the government propaganda machine and how this all relates back to issues such as climate catastrophe, the pandemic and free speech. 

Laura Dodsworth is a photographer, artist and author. In her most recent book Free Your Mind: The New World of Manipulation and How to Resist it, Laura draws on the Nudge Unit, behavioural psychology and fact checking services to analyse the range of ways in which our minds are manipulated. On the podcast, Laura talks about the government propaganda machine and how this all relates back to issues such as climate catastrophe, the pandemic and free speech. 

Marknadsföring handlar till stor del om att driva rätt typ av beteenden och få potentiella eller aktiva besökare, användare eller kunder att göra vissa typer av aktiviteter. Niklas och jag pratar i avsnittet om webbpsykologi, beteendedesign och digitala beteenden. Allt från vad ett beteende är och vad som inte är, och då framförallt i en digital kontext. Till vad många marknadsförare gör fel på området. Niklas går bland annat igenom vad vi behöver veta kring beteendedesign. Samt hur vi använder det för att förstå våra användare eller kunder samt skapa bättre marknadsföring. Du får dessutom höra om: Varför alla beteenden behöver en trigger Viktiga psykologiska grundbultar hos människor Att inte tro att det finns off-the-shelf-lösningar Principer som anchoring och reciprocity Hur man tar sig an en utmaning på rätt sätt Och varför det är så viktigt att välja en stor utmaning och ett intressant beteende att påverka. Plus en massa mer… Du hittar som vanligt tidsstämplar här nedanför så att du enkelt kan hitta tillbaka till olika sektioner i intervjun. Och efter dessa hittar du självklart också länkar till allt vi nämnde samt ett antal extra länktips från Niklas. Om gästen Niklas Laninge är psykolog, författare och en av Sverige främsta experter inom beteendeförändring och beteendevetenskap. Han är också grundare och VD på konsultbolaget Nordic Behaviour Group. Där arbetar han tillsammans med ett team med storskalig och hållbar beteendeförändring. Niklas har dessutom skrivit tre böcker om beteendedesign, tillämpad psykologi och digitala beteenden. Och driver även ett populärt nyhetsbrev kring psykologi och beteendevetenskap. Tidsstämplar [2:51] Vad ett beteende är och de tre saker som kännetecknar ett digitalt beteende. [4:58] 5 saker många marknadsförare gör fel kring psykologi, beteendevetenskap och beteendedesign. [15:04] Vad marknadsförare bör veta om webbpsykologi och digitalt beteende. Samt går igenom COM-B-modellen. [23:18] Fortsätter på listan om vad marknadsförare behöver ha koll på. [27:54] Vad som är det viktigaste att prioritera i det här enligt Niklas. [30:44] Vad vi behöver förstå kring människor och våra psykologiska grundbultar. [38:12] Viktiga faktorer kring digitala beteenden och webbpsykologi. [45:37] Vad en trigger är för något och varför alla beteenden behöver en. [47:28] 6 steg för hur vi använder webbpsykologi och beteendedesign för att skapa bättre marknadsföring. [57:53] Nycklarna till att implementera det man lär sig om sina användare eller kunders beteenden. Länkar Niklas Laninge på LinkedIn Nordic Behaviour Group webbsida Niklas nyhetsbrev Niklas böcker: Beteendedesign av Arvid Janson och Niklas Laninge Adlibris / Bokus Beslutsfällan av Arvid Janson och Niklas Laninge Adlibris / Bokus Digitala beteenden av Arvid Janson och Niklas Laninge Adlibris / Bokus Thinking, Fast and Slow av Daniel Kahneman (bok) Adlibris / Bokus Inside the Nudge Unit (podcast) Apple Podcasts / Spotify Sluta krydda era kampanjer med slapp forskning – det får aldrig upp byråns timarvode - Resumé (artikel) The COM-B Model for Behavior Change - The Decision Lab (artikel) The Principles of Behaviour Change Communications - Government Communication Service (artikel)

People have been conditioned to accept totalitarian policies they likely would have never gone along with in the past. And this social conditioning could make it easier when forcing the public to comply during the next pandemic—at least, that's what officials in the United Kingdom are saying. Professor David Halpern is the chief executive of the Behavioral Insights Team, also known as the “Nudge Unit.” The organization is based in the UK and works with governments on social engineering, psychology, and tactics to get citizens to comply with policies. And as The New York Times now reports, a new health crisis is already upon us. And luckily we already have a response to it. A way to stop it in its tracks. And that is, a new vaccine. It states, “To prevent a repeat of last winter's “tripledemic” of respiratory illnesses, Americans will be encouraged to roll up their sleeves not just for flu shots but for two other vaccines, one of them entirely new.” It notes that U.S. federal health officials are now encouraging three shots: the flu shot, the COVID shot, and the RSV shot. In this episode of Crossroads, we'll discuss these stories and others. ⭕️ Stay up-to-date with Josh with the Crossroads NEWSLETTER

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Episode 15: Insights from Lighthouse We interview special guest senior user experience (UX) designer Dan Burgess from leading UX/UI design agency Lighthouse about how you can avoid, and use, UX "patterns" to meet the FCA's Consumer Duty expectations. UX "patterns" are a powerful tool for you in meeting the FCA's expectation that firms account for customers' cognitive and behavioural biases that may compromise their financial decision-making. You may have heard about nudges, sludge and friction. But we go further.  You'll discover five key categories of "dark patterns" from least to most dark and understand how financial services firms can spot and avoid them. You'll learn how to flip dark patterns on their heads - creating "light patterns" that you can use to support good outcomes for your customers. This episode features Duncan Campbell (senior associate) and Connie Faith (associate) in our London financial regulation team. Lighthouse is a specialist UX and UI design agency based in London, working with product teams since 2008. Explore their audit service which gives you expert eyes on your product interface, rapidly generating actionable improvements. And visit Linklaters' Consumer Duty webpage for all our insights on the Consumer Duty including our podcasts offering legal insights and thought-provoking cross-disciplinary conversations. This episode references previous episodes in our podcast series. Click here to listen to our interview with the "Nudge Unit" on cognitive and behavioural biases, and click here to listen to our previous interview with Lighthouse on key principles of good user experience design.

Episode 15: Insights from Lighthouse We interview special guest senior user experience (UX) designer Dan Burgess from leading UX/UI design agency Lighthouse about how you can avoid, and use, UX "patterns" to meet the FCA's Consumer Duty expectations. UX "patterns" are a powerful tool for you in meeting the FCA's expectation that firms account for customers' cognitive and behavioural biases that may compromise their financial decision-making. You may have heard about nudges, sludge and friction. But we go further.  You'll discover five key categories of "dark patterns" from least to most dark and understand how financial services firms can spot and avoid them. You'll learn how to flip dark patterns on their heads - creating "light patterns" that you can use to support good outcomes for your customers. This episode features Duncan Campbell (senior associate) and Connie Faith (associate) in our London financial regulation team. Lighthouse is a specialist UX and UI design agency based in London, working with product teams since 2008. Explore their audit service which gives you expert eyes on your product interface, rapidly generating actionable improvements. And visit Linklaters' Consumer Duty webpage for all our insights on the Consumer Duty including our podcasts offering legal insights and thought-provoking cross-disciplinary conversations. This episode references previous episodes in our podcast series. Click here to listen to our interview with the "Nudge Unit" on cognitive and behavioural biases, and click here to listen to our previous interview with Lighthouse on key principles of good user experience design.

Episode 13: The FCA's Consumer Duty In this episode we interview special guest Ruth Persian from the Behavioural Insights Team (BIT, unofficially the “Nudge Unit”) for her insights into what is perhaps the most interesting and least understood aspects of the Consumer Duty: the requirement to consider behavioural biases.   Ruth explains behavioural biases and the behavioural insights approach, how these biases impact financial decision-making, and how firms can take these biases into account when implementing the Consumer Duty. This episode features Sara Cody (counsel) and Duncan Campbell (senior associate) in our London financial regulation team. BIT is a social purpose company using behavioural science and rigorous evaluation methods to help people and communities achieve better outcomes.  Visit their website to learn more or read their blog post on how a behavioural insights approach can help firms meet the requirements of the consumer duty'. And visit Linklaters' Consumer Duty webpage for all our insights on the Consumer Duty.

Episode 13: The FCA's Consumer Duty In this episode we interview special guest Ruth Persian from the Behavioural Insights Team (BIT, unofficially the “Nudge Unit”) for her insights into what is perhaps the most interesting and least understood aspects of the Consumer Duty: the requirement to consider behavioural biases.   Ruth explains behavioural biases and the behavioural insights approach, how these biases impact financial decision-making, and how firms can take these biases into account when implementing the Consumer Duty. This episode features Sara Cody (counsel) and Duncan Campbell (senior associate) in our London financial regulation team. BIT is a social purpose company using behavioural science and rigorous evaluation methods to help people and communities achieve better outcomes.  Visit their website to learn more or read their blog post on how a behavioural insights approach can help firms meet the requirements of the consumer duty'. And visit Linklaters' Consumer Duty webpage for all our insights on the Consumer Duty.

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We are delighted to welcome two wonderful ladies to Hearts of Oak. We have followed the great work of the Vaccine Control Group from the beginning of the Covid chaos, so the founders Rachael and Diny join us to discuss the journey and growth of this assemblage that seeks to show and oppose the lies of the mRNA experimental gene therapy injection. The people originally allocated by the pharmaceutical companies to be part of a control group for the SARS-CoV-2 vaccines, have almost all been vaccinated now meaning that the official, long term control group for the Covid vaccine research no longer exists. In to this gap stepped Rachael and Diny who had a vision to collect the long-term health data of the vax-free from every country, to provide the missing control group to the SARS-CoV-2 vaccinated; thus enabling independent and transparent, comparative analysis of the mass vaccination policy. It has grown exponentially all across the world as it meets and addresses a need, not only does it record the data for the unvaccinated, it also acts as a declaration of your 'pureblood' status and participation in the control group. This is a call to action for every SARS-CoV-2 vaccine-free individual in the world to join together in the most important study of our time – this is your opportunity to do something incredibly important for the future of your children by standing up to be a valuable and active participant of the world's largest and truly independent control group. Link to Robert Verkerk PhD study discussed during the episode... - Self-Selected COVID-19 “Unvaccinated” Cohort Reports Favorable Health Outcomes and Unjustified Discrimination in Global Survey: https://ijvtpr.com/index.php/IJVTPR/article/view/43 “The Vaccine Control Group is a worldwide, independent, long-term study that is seeking to provide a baseline of data from unvaccinated individuals for comparative analysis with the vaccinated population, to evaluate the success of the Covid-19 mass vaccination program and assist future research projects. This study is not, and will never be, associated with any pharmaceutical enterprise as its impartiality is of paramount importance.” Get involved today at the following links... - Website: www.vaxcontrolgroup.com - Pre-registration page for new Covid injected participants to join: https://members.vaxcontrolgroup.com/preregister - Community: https://www.vcgwiki.com/index.php/community - Telegram: https://t.me/joinchat/vYOoXyzT-VY1MDc0 - Twitter: https://twitter.com/VaxControlGroup?s=20&t=wNQcGsiNz2SvbaQkEX4OLg - Facebook: https://www.facebook.com/groups/493614538559474 - GETTR: https://gettr.com/user/CGCoop Interview recorded 6.2.23 *Special thanks to Bosch Fawstin for recording our intro/outro on this podcast. Check out his art https://theboschfawstinstore.blogspot.com/ and follow him on GETTR https://gettr.com/user/BoschFawstin To sign up for our weekly email, find our social media, podcasts, video, livestreaming platforms and more https://heartsofoak.org/connect/ [0:22] Hello, Hearts of Oak. Interview just coming up, looking at the vaccine control group and I had the delight of bumping into Rachael and also Diny at the event in Derby, the comedy podcast event. They were there with a table, a vaccine group table. And it's something I came across way at the beginning as I was trying to work out how you get past these mandates and also looking at what data was being collected on on vaxed. I came across this group, fascinating group. So I had a really great interview with both Rachael and Diny talking about what the group is, why it's needed, about the mandates being dropped and whether the group is still needed, how it can be used as a [1:09] control group for whatever is coming next. So it's not just a one-off, it can be used for other things, how you can support them with a £6 a quarter to get those cards, which you need to get. And, by that £6 a quarter you help fund what they are doing. Talk about how they're now all over the world, about the telegram groups, how people can share information, their Zoom calls you can be part of. So much to talk about and great to catch up with them on this essential venture they have started, from nothing. So I know you love hearing from Rachel and Diny.   So thank you for joining us, Hearts of Oak. And it is wonderful to have two people, an organization that I have wanted for months and that is Rachael and Diny from the Vaccine Control Group. Thank you both of you you for joining us today. [2:02] You're welcome. Thank you for having us. Great to have you and I bumped into you both in Derby and [2:09] great to see you're stalled and I've followed what you've done as of many tens of thousands, if not hundreds of thousands. We'll get into all of that but the details are there, the website is there and we'll put some of the Telegram links as well in the description, Vaxcontrolgroup.com. If I can maybe first ask how you both came to the point of launching, this initiative, this project, which is something that none of us thought we would ever need, but maybe separately how you came to be at the point of overseeing such a mammoth task? [2:48] (Diny) I'll start off. It was basically a meme that people who weren't vaccinated were saying, I'm in the control group because we obviously knew that there wasn't a control group for those people who'd been vaccinated because the control group had been vaccinated. And because I'd been part of starting a local freedom cooperative in Eastbourne and we're trying to get ways to do things in lockdown, try to find what we could do to try and fix things. And we realised with this meme that there actually wasn't a control group. And because my husband's a database developer and very experienced with data, we sort of talked and said, well, actually, we could do this as a group. We could actually set up our own control group, but there are only a small amount of us, about 70, and it wouldn't have really worked. We realised we needed it on a global scale. So we said, well, why don't we just create a database for the world and get everyone in a control group who's not vaccinated, as you do. So we just got about writing one, creating it, and in a spare room in our spare time. [3:56] Put some of our savings into it, and just sort of got started. And we were just writing the questions when we met Rachael. (Rachael) Yep. So I'm Rachael. I was working as an A&E nurse for, well, when all of it kicked off really in March 2020. So yeah, it's a pretty crazy story in itself really. I come to the realization that what we were being told wasn't all the truth. And I ended up leaving my job and I didn't really know where to turn. If I was the only one that felt like I did. And I came across somehow the Stand in the Park groups. So that's when I found Diny. So she was in my local Stand in the Park group. And I heard about this control group idea and just really couldn't wait to be involved, really. So that's when I came and came and sat down and helped them with the questions to get going. So I went from there really. [4:52] Rach, because we've had NHS 100, we've had Alan from Together Declaration, we've had lots of groups, but some people were impacted more than others. And I guess, Rachael, you were one of those people who was really impacted because this was mandatory for you in your employment. (R) Well, I'd already left by then actually, Peter, but it was a massive impact on me. I'd say my whole world flipped upside down. So in the beginning, I was completely terrified along with my colleagues about what we were going to see and what was to come. I went through the whole thing of not having PPE. I was fighting to wear a mask at work at one point. We were debating whether to move out and protect our kids, all that crazy stuff. And it wasn't until I actually left work for a few weeks and started reflecting on what was going on and my mum started asking me a few questions and it was her health as well that I started looking into natural ways of helping her that made me realise that everything I was taught wasn't the truth and made me [5:54] question everything really and that's when I decided then that I couldn't go back. So I actually handed my notice in early 2021 before the vaccine rollout came. [6:04] Wow. Wow. Can maybe let me ask you to explain there may be some of our viewers and listeners, I don't know where they've been if they don't know what the vaccine control group is, but they may have missed it. So for those of our viewers and listeners who have missed it, can you explain what exactly it is? [6:25] (D) Can I start? it's in two parts really. So at the heart of it, we are collecting the data of those people who've chosen not to take the vaccine, the COVID vaccine, to look at their long-term health outcomes. It's a multi-generational study because this is a multi-generational problem. [6:43] The people who've been vaccinated now who go on to have children and their children, we don't know what this is going to do to them. So we are studying the health outcomes and that is the really, really important long-term aspect of what we're doing. It's behind everything. It's health sovereignty really. It's you being able to know what's going to happen and having the choice. I won't say about what the next stage is, but I'll let you talk about the other aspect of the community. (R) So we realised quite quickly actually when people started joining, because originally we didn't even market it or really share it that much, it just spread by word of mouth and people just started joining from everywhere really. It's incredible. And by the time we knew it, we had different groups of people in different countries. And so that's when we started up our Telegram groups. We thought we needed somewhere that people could come and chat and ask us questions as well. Because in the beginning, we were really, really asked a lot of questions, you know, who are you that are taking our data? We were really mistrusted in the beginning. They thought we were a government scheme.   (D) We're not. [7:47] Could have been part of the Nudge Unit number 10 or something. Who knows? [7:51] (R) People still get, we still get that though, from people that haven't heard about us. And that's fair enough, you know, we're happy people are questioning everything. But back to the telegram, so we started off with a few telegram groups and they just grew and grew and we realized we needed different language groups, different speciality groups, we needed like parents, university students, NHS workers at one point, that was you know a really cool group at one point and so we just expanded from there and we wanted to give back to those people that are constantly giving, us their data every month because what they're doing is really, really invaluable for everybody for the future. We wanted to give them support back and then we started to set up Zooms as well so that they originally started as Q&A Zooms so that we could just answer to everybody who we were and what we were doing and why and just so they could get a feel for us and meet us and ask us any questions. And they turned into a sharing and caring Zoom. That's what we call them now. So people from all over the world join. We've got a bunch of regular people who we've really made friends with over the years and they tell us what's happening in their own countries. We hear what's going on on the ground and we've formed a really good friendship group from that and we support people that are lonely. And yes, but just growing really lovely community really. So that's the second part. Yeah and... [9:12] No, no, go for it.   (D) The third part, which is, it's kind of turned into a monster of itself, is the cards. So our, idea initially when we very first started this was that we knew that people who haven't been vaccinated traditionally keep that quiet, but this was something much bigger than that. This was, you know, for the COVID vaccine, we felt that everyone should stand up and say, look, I haven't been vaccinated against it. I've got good reasons. Whatever those reasons are, they're my reasons, they're good reasons. We need to stand up, be proud of that because it's our choice and show other people that they don't need to hide as well. So we came up with the idea of these cards, which are sort of, you know, it's to be visible. That's the main reason. But the other reason was that we know, both being moms, we've each got three children, that kids can be coerced into vaccinations in schools, especially with things like the HPV. And in fact, my daughter didn't have it. And, you know, we had very sort of strict words about, you know, when they try and talk you into it, you know. So we decided that we needed to help them in some way. And that was to put on the card. [10:20] 'Must not be vaccinated'. And the idea is that this can act as a shield. So if someone's trying to coerce you, it was mainly for the children, but obviously any adult can use it too. They can say, look, you know, I've got this, I can't be vaccinated for this, I, you know, I'm not supposed to have it. No one's going to go against that. You know, it just gives them that extra bit of security. Adults have been using it too, though. It's been absolutely amazing. People have used it in all sorts of situations, but also they've used it in situations where the vaccine's been mandatory. So health workers have used it to keep their jobs in all sorts of countries, not just the UK, but countries like Australia, which is crazy. People have used to get into hospitals to see, their loved ones when they haven't been allowed into hospital. People have used it to get into other countries where vaccines are mandated. Even now, people are still using it to get into, the United States. It isn't an exemption of any sort. It is simply a card that helps you be visible in your right to not take this particular vaccine. But it just gives you confidence and power in your own rights, that's, you know, that's, it's not accepted by governments at all. [11:30] Or anyone. It's not, you know, we were very careful to make sure it didn't try and look like any kind of vaccine pass because we didn't want it to be a fake pass. You know, people said, or you're making a fake pass. No, it's not trying to be, it's not looking like one. It is simply what it is. And that's a card of membership for our cooperative that says you are unvaccinated, but also it's a little shield that you can use to say, look, this is, you know, don't come near me me with that needle. [11:56] One of the things I love about it is, and I pick up on some of those individual things, but that many people complain. People are good at sitting around and being frustrated and venting that frustration with friends and family and it's kind of round that table in the pub and going there for an hour and unloading everything that's happening. But there are very few people who actually think, well, this is a problem, but maybe we can do something about it. You're obviously individuals who've decided this is the problem, we could bitch and moan about it, but actually we could try and find a solution. It probably would have been easier just to sit and moan about it. What kind of spurred you into, we need to come up with something that fixes the issue that lies in front of us? [12:45] (R) That's an easy one and I think lots of people relate, but it's our children. Diny said we've got three children each and we saw their future being destroyed and them, not being allowed access to what they would want to do in the future, being unvaccinated, you know, not being able to travel, not being able to do the college courses they wanted potentially. So we felt really strongly that we need to do something in order to fix their future. So yeah,   (D) we weren't having it. We were just like, no, we're not having it. This is our kid's future and everyone else's kids, they're not going to screw it up for them. So we decided to fix it or try. None of us have ever expected to be in this situation. So you try solutions and there's some work, some don't. But I remember talking to a friend and he had written, he had got a solicitor to write a letter to the school telling them what would happen and he would go for every single teacher who is involved in forcing that. He maybe had the finances to do that. But what you're provided is a way that everyone can do it. They don't need to have access to legal, which is costly, but simply by getting this, it is a way. And I'd encourage and tell us about this, how people can actually give it, it's free. [13:59] But I would encourage everyone to actually sign up and it's what, 5, 10 pounds, a quarter ? Tell us about that because everything costs money to happen. And I, as not part of the scheme, can encourage all our viewers and listeners to make sure and pay for it because nothing comes for free. Tell us about that side. [14:19] (R) Do you want to say that, ? (D) Yeah, okay. So when you join the vaccine control group. [14:26] The vaccinecontrolgroup.com, you don't have to pay at all to start with. Anyone can join for free, put in your data. I mean, you know, we're asking for your data. So it's a bit weird that you would actually have to pay for it. That is an unusual concept to have to pay to be in a study. So, everyone can be free if they want to be in the majority of people are, they don't pay to to participate. However, we are a cooperative, and we've got a cooperative model in that those people who want to fund us who want to help keep this going for, you know, we're expecting 30 years. And it does cost a lot. It's, we've got a team now, it's not cheap to do. Our idea for a funding model was that they would become members at it's £24 a year, that's £6 a quarter. So that's less than a cup of coffee taken out once a month. Our aim is to keep it as accessible as possible. We just need to keep this going. We're not looking to make loads of money out of it. We simply need to keep the thing going. That's all it's about. So yeah, it's six pounds a quarter. People can cancel any time they want. Those people who become associates of the control group, they get sent the plastic printed card. Everyone who is a free participant gets a digital version of it, which does exactly the same thing. So the benefit is that you are simply helping to fund this really, really important study going onwards. (R) And allow it to remain independent. (D) Well, yeah, that is the main important thing about it. Yeah. [15:53] That we're completely independent, because if we were to ask for funding from anyone else, and people have said, well, why don't you go to universities, ask for the funding? We have heard all the stories about who funds them. We don't want that. So we're not getting funding from anywhere other than our participants. And that's, you know, we're really, really strict on that.   If it came out that Pfizer were sponsoring that wouldn't be very good. [16:17] (D) That'd be awkward.   (R) Definitely not. [16:21] Tell us about the cards when people sign up and they pay the £6 a quarter, they get the cards. That must and probably remains a mammoth endeavour to get those cards out. I remember sitting and looking at the telegram groups and some people saying, I got my card in a week and others saying I'm in Australia and I'm so waiting on mine.   That's a huge process to get those out worldwide.   (R) Yeah it's taken us a long time to learn all this. Obviously we started off with no knowledge whatsoever of what we were doing and we bought our first few card machines and we got the printing right and everything but yeah we ended up getting a franking machine for the postage a couple of months in just because we were the post offices were literally saying no we're we're not doing it anymore because we would turn up with so much post and they just refused to do it and we were we were spreading it around different towns and different post offices just so that we could get them sent but we ended up having to do that ourselves so yeah it's been a massive learning curve and then we've had you know people get in touch saying I want a card in my language I want it in my language so we always went back to them and said well if you can provide a translation for us then we'll be happy to create that so we've now got. [17:29] I can't remember how many now 15 or 16 yeah something like that and we're building them still. So, so yeah, that was that was fun learning how but we had our kids working with us in the beginning, we had six card printers in one room at one point when we moved out of Diny's spare room, got a little office room and we had all the teenagers printing them for us and posting them. (D) So they loved it. They really enjoyed it. We paying them a little bit for it. And they thought it was absolutely wonderful. [17:56] Yeah, wasn't it because when you start something you want success, but you don't know what success will look like. And then when something does pick up, you think, it was easier before. What was that when it started to really take off? And you said you didn't publicize it, but it was just spread because everyone was trying to find a solution to this. And suddenly you get the orders in. [18:18] What was that like? As you said, wow, this this is really impacting a lot of people. [18:24] (R) Yeah, it was it was the success stories that really did it for us. And I remember just reading some of them in the beginning. I was managing the telegram groups in the beginning. We've got a lovely lady doing that for us now. But yeah, we actually created a telegram group specifically for those stories. And they're just amazing. You know, just heartfelt stories of people that could go and visit their dying relative when they weren't allowed before. And that, you know, every time we heard one of those, it just kept you going. (D) Yeah, but we could actually make a difference to people's lives in other countries. It's just, it's mental. (R) Yeah, we didn't expect that. And did you expect other initiatives to happen in other countries because in theory you'd set up something and think well we'll provide for the UK and people who need it and then suddenly requests come from all over. I assume you were not expecting a worldwide demand. [19:17] (D) We wanted it because we realized that the only way that we could actually show what was definitely happening to those people who haven't taken the vaccine was to show it all over the world in, different geographical locations, in different socioeconomic locations. And if that same thing, that same outcome was happening in Alaska, in France, in Italy, in Africa, then you've got a trend because one of the limitations with the study is that it is anecdotal, it's self-reported. And we know that. So we've talked to an awful lot of people. We've had amazing people giving us brilliant advice, people with doctorates and health professionals. And we were told that we need to get quantities of data, ideally over a million people, so that we've got large amounts in all those different areas that show that there's a trend of, we're either all doing really well or we're all dropping dead. Either way, we've got to show a trend and we need people to do that. [20:11] Tell us how the control group, because I think people initially come into this thinking, I want to kind of pass out of jail. I want a card out of jail. I don't want to get out of this. And then you realize actually there's much more to it than simply having that card behind that, which in effect is the purpose of the group, is a vaccine control group where people, enter their information each month. About that kind of the information people give and then the I guess the difficulty of actually keeping that data, bringing it together and then having it so you can use it to report later on. [20:51] (R) Yeah, so I'll explain a little bit about what we ask. So first of all, we ask for baseline health conditions, for example. So when somebody signs up, it's, you know, what medical conditions might you already suffer with so that we can see kind of what their baseline health is. And then every month we ask them a short questionnaire. And when we first put that in, it's all being re-changed now. Now so we'll explain about what it's changing too but we ask have they had COVID, the severity of the illness, were they hospitalized, what medications they take, what supplements they take, if they test, if they wear masks, for how long, any discrimination. We ask people to report if they've been discriminated or you know sacked from their employment for example because of their vaccine status. Have I missed anything? [21:39] (D) Just trying to think, no.   (R) It's hard because we're just redoing everything so that's like old stuff to remember. But that's kind of what we asked for in the beginning and we have had some people have a look at the data so far. So early on we had Dr Rob Verkirk of ANH, he came in and had a look at the data and he actually wrote a paper that got published. When was that published? [22:03] (D) Oh goodness me. Anyway, it was published. It was published. It's on our website. We will put the link in the description. It's a good thing about doing pre-record. We will put that link in the description. So, send it to me and it will be there. (R) Thank you. So, basically, he came and had a look at all the data and compiled it into a paper and he uploaded it to ResearchGate, which is like an open... Oh, can't even... ...Episodes? No, I've forgotten what the word's called now. [22:36] (D) Preprint?   (R) yeah that's it, a pre-print server and they're quite easy to upload on a pre-print server really because it's not you know a journal or a peer-reviewed journal for example, but it actually got taken down which we weren't expecting so they literally removed it and I can't even remember the reason.   (D) I think it was the Daily Mail put an article about it and that, kicked off, it was literally as soon as the article came out that it then came out again so   (R) Yeah, but the paper showed basically that the unvaccinated were doing quite well. So we had, quite low rates of hospitalization if people were suffering with COVID. It showed that all over the world people are really taking care of their health. So I think it was something like 70% were taking vitamins and supplements regularly to try and keep well. We also found out that, quite a high percentage of our database have had vaccinations in the past. So that really kind of screwed up their       (D) anti-vaxxer thing, not the anti-vaxxers they're looking for. [23:42] I find actually that the government have made me, anti-vaxxer is the one who turned that up because I had no issue all the way up to now and it's only at this point that the government need to look at themselves for why there is any pushback because it's their fault. So thank you Matt Hancock for making me now be suspicious of anything coming from the Department of Health. I guess that's the same for you and I guess that's a story you're finding throughout. (D) Yeah, we did actually ask, would you be willing to take vaccines in the future? I forget exactly what specific ones we asked about, but there was quite a high proportion. I think it's like 50% of people said they'd be much more cautious and probably say no to any kind of vaccine in the future.   (R) Even travel vaccines and such. (D) Yeah, so they've actually made anti-vaxxers through this. Tell us what has been the journey for you two in connections, in meeting people, and because this has, I guess, spawned a whole new community, a whole new group of connections and friendships and networks that didn't really exist. And I find sitting interviewing people and I thought, I wouldn't even have given that person the time of day, but now we find that there's something that unites us and you focus on that. So what has it been like for the two of you? [25:09] (D) Been crazy actually. I mean, at the very beginning of this journey, we had an awful lot of, who the hell are you? What are you doing? You know, you blue-haired freak have had quite a lot of scammers and grifters and oh my goodness. Yeah, which is, I mean, one of the reasons why we are on every single Zoom call so that people can ask us questions. And the first load, there were people [25:30] asking us questions. But we did have a lot of doctors talking to us secretly, which was quite funny. So doctors and scientists, they talked to us, but we weren't allowed to tell anyone they were talking to us. And so we came home to say to people, look, you know, there are lots of doctors that actually like what we're doing, support what we're doing, but we can't tell you who they are, and they're not going to say anything about it. And so we've had this really weird relationship with people. And, you know, obviously, we've had our participants, and they've been absolutely wonderful and incredibly supportive. But I think it's this last sort of six months, all of a sudden, people have realized that we're not grifters, scammers, we are truly actually doing this. I think there was also the worry that we were going to fail, that we were just a couple of idiot mums who were having a go at something we know nothing about, which we didn't. But we have learned so, so much. It's incredible because we have spent hours talking to doctors, scientists, researchers. We are learning everything we possibly can to make sure we do this incredibly well. And suddenly people have realised that and realised that we are serious. We're not just faffing around doing something for our kids, we're going to fix this for our kids and we're going to do it the best way we know how. And so people suddenly, I don't know. [26:44] If they respect what, I think they respect what we're doing, maybe not us, but they respect what we're doing now and they understand that we are doing this properly. So from the medical perspective, we've been to a lot of events now and people have welcomed us and they're, talking to us and they're actually outwardly saying that they're supporting us now as well, which is lovely, which gives our participants a lot more faith in what we're doing too. So, It's been interesting. [27:09] Scary, because this is, I mean, I'm a science fiction writer, you know. I'm not used to dealing with PhD scientists. You know, it's, yeah, Rachael's a lot more medical and it's easier for you. (R) But we haven't let any of it change us, have we? And that, you know, it's just brilliant. We're just us and we're just who we are. And I think that's why people relate to us as, well, because we're not trying to be anything we're not. We always say we come from nothing really and we're just a couple of mums but we've managed to do what we've done. (D) And we admit when we don't know what we're doing but we always go and find out from someone who does know what they're doing. We get advice.   (R) Or we learn or we do live blood analysis courses. [27:51] So we know what's going on.   Well yeah you could write a whole science fiction novel in the last three years but that's a good material anyway for that next one.   (R) I think she wrote it before this. (D) Well, I kind of wrote what I wrote was actually leading up to the world turning into this. So yeah. [28:12] Tell us about the data because I had actually, yeah, our next interview, actually just before this is Amy Kelly from Daily, DailyClout. And they've obviously published, that massive publication with 50 case studies of all different areas. And you look to that and you realize that what the data you're collecting isn't available. No one has certainly known in the echelons of society, known in the medical profession, known in the tech companies have thought of pulling together this data. And there are only a few countries actually that have, I mean, UK and Israel, seemingly that data is thrown up all the time, because other countries aren't collecting it. So what you're doing will be absolutely essential with that data. So tell us more about that because that is going to be extremely important going forward. [29:09] (D) Yeah, it's absolutely essential. And that's why after having our data analysed, initially, we realized there were lots of gaps, lots of things we could have asked better because we didn't know, you know, we did the best we could. But actually, you know, a year and a half down the line, we know [29:26] where this is going, the landscapes change too. So we're in the middle of and almost about to, relaunch a much more extensive questionnaire with much, much deeper questions. (R) Yeah, when we started we had no idea what kind of adverse events we were even going to see at all. We could guess, but we didn't have a clue when we wrote our questions. So we've really dug down into what we need to look at now and we're going to have a massive section on pregnancy and fertility going forwards as well as heart issues. We came from, I think, the top headings of medical conditions such as heart, blood, lung conditions and now we've we've dug right down, we've got over a thousand different conditions people can select going, forward so we'll really be able to look at the data more clearly. And part of the relaunch going forward, the database developer is building some kind of warehouse that people can, data analysts can basically plug into. So we really want the data to be more available to everybody and we've only managed to get one paper written so far going backwards just because we're a small team and it's a lot of work. And we want to be able to push out data way more easily and readily. And another aspect of it is there's never, you know, there's never the data, the raw data. [30:42] So, you know, when you read something or look at a publication, for example, you can never really dig down to the raw data that they were looking at when they were analysing. And we want to make it as available as possible. So analysts in the future will be able to just plug in, we'll obviously make sure that they're trusted and they're doing it for good reason and they'll be able to plug in and analyse and put out way more publications going forward and they'll be able to spot trends in the data, look at certain aspects of the data. [31:12] Which is what's happening to pregnant women, for example. And I forgot to mention one of the most important things. And the most? We're not, well, yeah, it's all anonymized, definitely. But we're inviting those that have taken COVID vaccines in. So when we relaunch, we're officially inviting those that have had any number of any different COVID vaccine into the study so that we've got our own comparative cohort. And so again, we can support them that have been injured or regretful and you know, realized they've been lied to. So that's the huge change that, we're going to now. (D) And even possibly the people that are happy to continue them, we're hoping that they'll want to say, well, prove me wrong and also provide their data. [31:56] I think that's essential people who have taken it because if, I mean, one of the demos was at, 10 days ago was for the vaccine injured and there were eight different people speaking about the devastating effect it has had on their health and their family and their lives. [32:12] One, that story is not really told. But two, it's vital that they can begin to put in their information to this because you will at least be willing to listen to them and allow them to put in that raw data and assess it where no one else is giving them the time of day. So I think it's, really quite essential and important as you're growing to add that facility on. [32:36] (R) Yeah, and as well as that important data, the community needs to expand and grow as well. And we've had vaccine injured people come and join our sharing and caring zooms with our regular participants. And it's just been absolutely amazing seeing how the understanding is growing and they're listening to each other. and we just want to bring people back together again and unite people. [32:58] Yeah it is.   So the best way, I want to touch on where we're going with it, but the best way for people to follow you on the website will have links to the Telegram groups and people can join those Zoom sessions can they?   (R) Yes they're open to absolutely everyone. On the community part of the website there's a menu on the left that says Zooms. Anyone can come and chat to us, we do them twice a week, we're always there. Yeah, different time zones. Yeah, different times a day. Yeah. And we also do community events as well. So we invite people on with, normally, it's normally to do with health and wellbeing, but it can be any interesting topic really, so that we can learn from people and they're open to everybody as well. So you can sign up to come along to one of those and ask the speaker questions. [33:48] Okay. Can I ask, looking forward, because people, I actually did think at one point, well, maybe it's all going to go away and we'll all be left alone. I don't think that will ever happen. So tell us what, because you put this together because you were faced with an issue, we were all faced with an issue. We're now told that's gone away. So you can now, certainly regarding travel and movement and possibly employment that's beginning to change. Where, does that leave you and what you're doing with the vaccine group? [34:27] (D) Still really important because people have been vaccinated and we don't know without studying what the outcomes are going to be for those people and their children long term. So that. [34:39] You know, you can't take the vaccine out of people, at least not that we know of yet. So that's going to be there for generations to come. So that hasn't gone away. And actually in the UK, things seem quite easy. In other countries, it really hasn't gone away. It's, you speak to people and it's still quite horrendous. And with what we're doing, the way we've designed it is that, yes, we're studying the COVID vaccine or the effects at the moment, but you don't know what else is going to come along. And actually, because we are a control group, we could effectively be a control group for anything that comes along. So while people are entering all of their health data, if suddenly people start to take the M-Pox vaccine, for example, well, if we've got loads of people who have and loads of people who haven't, and we've got people who are willing to study our information, our data, our anonymized data, fully anonymized. [35:29] Then there's nothing to stop us being a control group for everything else that they might want to throw at us, for the next big pandemic that Bill Gates has promised us. It's round the corner, being dropped on us from a balloon somewhere near you. (D)Yeah. You know, you just don't know what's going to happen. (R) and we're pretty flexible. You know, we've been flexible since the beginning. We literally change our plans every week, depending on what we hear on our Zooms, whatever the landscape is, whatever people need. You know, we really think about that and take that, into consideration. And that's one of the main things that we get from the Zooms as well as, you know, making friends and supporting people. It's what do people need? Yeah. And we go with it, don't we? Yeah.   (D) And also all of the systems, the database, it's not an off the shelf system. It's been written from scratch, every bit of it. So we've got, we started off with just my husband writing everything day and night. [36:22] He's still doing it, but we've got a small team around him also doing that now. And so because it's, it's everything is designed specifically for this and for what we're doing and for what we want to do going forward. We can adjust it and alter it to be whatever it needs to be going on, just so that we can show what we need to show. That's the truth. And I think therefore it's essential that there may be people watching who have been part of it, who have paid that six pounds a quarter, which everyone should be doing if they're part of it, and they may be thinking, you know, it's probably run its course and maybe I should just cancel. But certainly from my point of view, my viewpoint, it's essential. As you said, it's in effect, it's a blank slate that can be used for whatever is coming. And that means that it is vital for people to continue to support it by inputting data, but also with that financial support. [37:20] (D) Yes, yeah, absolutely. I mean, we understand it's hard times for everyone, which is why we've made it as cheap as possible. And also, you know, there's the free option and most people do go for that. We don't feel that we're asking too much by hoping that some people will feel that it's worth paying for because this could show, that the unvaccinated are doing brilliantly or it could show that actually we're all dying. But if that's the case, we want to know, we need to know whichever way it goes and we will show whichever way it goes. We need to know that information for us and for our kids. If it looks like the children who have been vaccinated they're not able to have children. They need to know that but they're not going to know that until those children have grown up another 10 years or 15 or however long it takes, you know, to find that out if this study stops. [38:10] You know, because we can't afford to fund it, then you're not going to find that information out, because no one else is doing it.   And to repeat how important it is, I only learned with my, interview with Amy Kelly that one of the studies they did was that Pfizer had started a control group for those who weren't Vax, so placebo group, and those who were getting the Vax. And that was going to run for, I think, two to three years. Then after four months, they just jabbed everyone. It defeats the whole. And when you hear stories like that, you realize that everything we thought was true about how these companies operate, actually threw that in the bin and it's purely about a rush to market. And therefore the data you have is essential because it's possibly unique and these companies don't have it. [39:03] (R) Yeah, exactly. And one thing we've learned just from doing this, which I didn't have a clue before, being a nurse even, that a lot of the studies that they do aren't even given a placebo anyway. They're giving a different treatment. They don't give them saline. They give them a different vaccine, for example. So there's never really a true control group. So what we're doing is unique. And we're completely independent. We're not biased at all. We're not funded by anyone. So this is the future for science. That's how we see it. It's a future where people can fund a truly independent thing, put their data in, and then we can find out what's going on in regard to anything, any treatment. [39:42] (D) And the users have a vested interest in it because they're part of it. They're the ones who are funding it. And because we're a cooperative, those who are associates, they're the people that we listen to for what we need to do. They're the ones who steer us. [39:57] Have you been surprised at the lack of vocal support for those who have chosen not to have this? Because I mean, for me politically, kind of on the right, I've been quite shocked at the, voices have only been on, well, people should kind of have freedoms, but really we need to jab them anyway. And all those freedoms you kind of think on the right, actually that collapsed. And as I found politically on the left you had a lot of calls for restrictions, for freedoms for individuals that traditionally, so the whole thing has got messed up and mixed up which has been great fun to watch. But for you, have you been surprised and expected, I guess, high profile figures to have stood up and spoken out and they've just remained silent? [40:49] (D)Yeah, I think we've been disappointed.   (R) Yeah, and we've actually spoken to some people and Diny's quite strict with them sometimes, you know, high profile people with big influences and she's like, you know, you know the truth, you know the right thing to do, now get out there and say it and you're quite good at doing it. (D) I get quite arsey with them.   (R) Yeah, a bit disappointed with the lack, yeah, definitely (D) But I can understand it as well because people are genuinely terrified. People are actually frightened that people who haven't taken the vaccine are going to infect them and kill them. They genuinely believe that because the media has done such [41:24] A good Psi-op on them. They genuinely are frightened for their lives. And so they see people like us as, well, I don't know what they see it as, but you know, we are potential killers for them, which is it's just bizarre. I mean I vaccinated my children up to a point and then I started to realize what was going on. And so [41:45] I stopped vaccinating them. They've had a couple of the MMR separately, but not all of them. So I've been awake to this for quite a while. And I know that you've got to keep quiet about it. You don't say to people, my kid hasn't had the HPV and they haven't had all the MMRs. You just don't say that because people automatically have been trained to be frightened of you. So I wasn't surprised of the reaction, but I'm angry at a lot of the high profile celebrities who have woken up and just don't want to lose their income through this. Because people like us, we've all given up, everything we were doing. Yes, we're actually working full time for this now. So we do take an income from it, just to be clear on that. We didn't initially because we were volunteers and everyone was volunteering, but you know this is full time, we have to live. But you know, initially we'd all had to step away from careers like everyone else had because we just couldn't carry on working because of, well Rachael chose to leave it. I lost most of my work because of everything and loads of people have lost so much through all of this. (R) And that comes back to that and that's you know about thousands of people all around the world standing up and being part of a group and being proud of the fact that they're unvaccinated. (D) And being honest about the fact that they're not being vaccinated. [43:12] Because I always give people a benefit of the doubt and now I'm just pissed off at people because we've all got something to lose. We're all in difficult situations. Most of us don't have a big pile of money that we can fall back on. We do live extremely tightly. And for people to say, yeah, but you know, they're a movie star or star, they would lose a contract. Well, what about us in our small flats, whatever, living that are struggling day to day with the kids, school runs and all that? We have something to lose as well. I think our media and society make it that if you're famous you've got a lot to lose but if you're the little guy you've got nothing to lose but often it can be the other way round. [43:56] (D) Yeah, absolutely and a lot of the celebrities have also taken, well we've been told that they've had the fake passports which also doesn't help the situation. Situation. Yes, I can understand that you don't want to give up this thing that you've worked incredibly hard for. But at the end of the day, this isn't like anything that's ever happened before. (R) And it's not only what you're going to lose now, it's looking to the future. If they realise what we're heading into, none of us can have anything. (D) Yeah, and they don't want to look into the future. People just don't want to see, you know, this is this is now it's going to go away. It's fine. I can understand it. I don't like it, but I can understand it. Closing your eyes doesn't make you away. Can we finish just last point looking, you talked about having children, I've got two kids as well, two boys. And it's interesting conversations that as a parent you have with children, especially trying to protect them from the indoctrination, they have around what's happened the last three years. [44:59] But I think by getting the card, it's a great conversation topic with your children and then you talk to them about why this is needed and make sure they're prepared because my, worry, many parents worry, is that the parent tells the school it does not want this, but, the school thinks it knows best. And hey, the parent will thank them anyway so they just do whatever to the child. And that's why I think it's vital to train your children, to educate them and to prep them so they know how to respond, how to argue. So it's not just us as parents arguing for them, but actually put in them. And I think that part of the advice control group allows you to, I guess, teach them this so they can carry that forward. (D) Yeah, absolutely. And on the other side of it, you can actually use the card, for example, to say, look, we're actually doing something good for society. We're not doing nothing. We're not sort of not taking this and not helping the situation. We're actually, contributing. Yeah, contributing our data so we can, you know, see which way it's going. So they are actually doing something. It's not doing nothing. (R) Yeah, in terms of our children, they're both they're all home educated. (D) Yeah, so Well, mine have dipped into school and out actually during the pandemic. (R) Yeah, I literally dragged mine out of school and I quit my job. [46:20] So, yeah, they haven't been back since, bless them. But we've got a lovely community around us and we've been, you know, muddling in and helping and teaching them between us all sorts of skills. Yeah, I think mine thought probably I'd gone a bit crazy at the beginning because I'd completely flipped around what I was saying at home. [46:39] And I actually took my eldest daughter to one of the first protests that was happening in London. And it was then that she burst into tears when we got there and saw the enormity of it. And that's when she realized that what I was saying was right. But you do have to be careful with children and protect them. You know, you can't tell them, you know, you don't want to scare them, do you, with what's happening? (D) No. But then on the flip side, they're being scared to death by what they're seeing in the media. But yeah, but actually, my eldest was at university during lockdown. And oh my goodness me, she was in one of the universities facing the one that had the fences being pulled down, well fences put up and then pulled down. And she actually had one of her friends commit suicide during it because of all of this. So the whole landscape's changed for the kids and they can either be terrified of COVID and whatever comes next, or they can be terrified of what's going on around them, but supported by people looking to a positive future of trying to do things to make things better. So we're, although, you know, it's, it's scary telling them all about this. And we do, you know, to different degrees, because they're all different ages, but they can see that we're doing something about it. And actually we're having a lot of fun doing it. It's, It's hard work what we're doing. It's sometimes heart-breaking, but we do make the most of having a laugh a lot. [48:05] Yeah. We have a lot of fun.   With what we faced, you need to laugh. I know when we do our news reviews on Saturdays, we try and look at something which is funny at the end because it could become very depressing and demoralizing and you need to use humour too. And that's why the event, Derby, was great, in comedy to just laugh at everything and stop yourself getting too depressed. (D) Yes, definitely. It's been wonderful talking to you and I know our viewers will go and make use of the website. Rachael and Diny, thank you for your time today. (R&D) Thank you so much. Thank you so much for having us. Thank you.

Jim talks with Morten Christiansen and Nick Chater about their new book The Language Game: How Improvisation Created Language and Changed the World. They discuss the game of charades & its relevance to the evolution of language, the false myth of a pure language, language as self-organizing system, Captain Cook's encounter with indigenous South Americans, pidgins & creoles, gesture & vocalization, language & tool construction, the communication iceberg metaphor, misunderstandings in relationships, the now-or-never bottleneck, language understanding vs language production, genetic capacity for sequence-action-sequence tasks, chaotic improvisation as the core, the complaint that the young are ruining the language, the unbearable lightness of meaning, the miracle of sloppiness, order & disorder, word order & frozen accidents, language evolution without biological evolution, ChatGPT as a demonstration of how far learning from experience can get you, a poetry Turing test, and much more. The Language Game has been featured on Behavioral Scientist's Notable Books of 2022. Morten and Nick's previous co-authored book Creating Language: Integrating Evolution, Acquisition, and Processing (MIT Press 2016) was named the Choice Outstanding Academic Title in 2017. Episode Transcript JRS EP75 - Nick Chater: “The Mind Is Flat” The Language Game: How Improvisation Created Language and Changed the World, by Morten Christiansen & Nick Chater Simpler Syntax, by Peter Culicover & Ray Jackendoff Syntactic Nuts: Hard Cases, Syntactic Theory, and Language Acquisition, by Peter W. Culicover Morten H. Christiansen is the William R. Kenan, Jr. Professor of Psychology at Cornell University, Professor in Cognitive Science of Language at the School of Communication and Culture and the Interacting Minds Centre at Aarhus University, Denmark, as well as a Senior Scientist at the Haskins Labs. His research focuses on the interaction of biological and environmental constraints in the evolution, acquisition and processing of language. He was awarded the Cognitive Psychology Section Award from the British Psychological Society in 2013 and a Charles A. Ryskamp Research Fellowship from the American Council of Learned Societies in 2006. Christiansen was elected as a foreign member of the Royal Danish Academy of Sciences and Letters and of the Royal Norwegian Society of Sciences and Letters, as well as elected Fellow of the Association for Psychological Science and of the Cognitive Science Society. Christiansen is the author of over 250 scientific papers and has edited four books and authored two monographs. Nick Chater is a Professor of Behavioral Science at Warwick Business School. His research focuses on the cognitive and social foundations of rationality, with applications to business and public policy. He has (co-)written more than two hundred research papers and six books. His research has won awards including the British Psychological Society's Spearman Medal (1996); the Experimental Psychology Society Prize (1997); and the Cognitive Science Society's life-time achievement award, the David E Rumelhart Prize (to be awarded in 2023). His book, The Mind is Flat, won the American Association of Publishers PROSE Award in 2019, for Best book in Clinical Psychology. Nick is a fellow of the British Academy, the Cognitive Science Society and the Association for Psychological Science. He is a co-founder of the research consultancy Decision Technology; has served on the advisory board of the Behavioural Insight Team (popularly known as the 'Nudge Unit'); and been a member of the UK government's Climate Change Committee. He co-created, and was resident scientist on, eight series of the BBC Radio 4 show The Human Zoo.

. . . The censorship and lies are a package deal: shut down alternative voices and fill the vacuum with liesWhen a CCP spy balloon flies over the Country, no doubt sending images back to China, it's easy to focus on that. But, when YouTube works with governments to disappear alternative voices, often with no warning and no explanation, it's harder to get people to understand the threat. It happened to my guest, Ivan Loomis A/K/A Kit Badger who, for about 8 years, created content on YouTube and fed his family that way. Then--click--everything was gone. Yes, it's one family's story, but the threat is global and real. People are being put into siloed information camps, which stabilizes society by eliminating, not just opinion, but any common set of facts. When you add to that the now admitted use of propaganda like that of the 77 Brigade in the UK and the DARPA-inspired techniques in the United States, we have a real problem. What does God say?Perhaps it's just me, but I am continually struck by the realization that, while people who think they are gods disappear speech, God Himself invented and allows pure freedom of speech, with just consequences. Psalm 435 Important Lessons from Jacob's Wrestling Match with GodSubscribe to the Kit Badger:Kit Badger HQUtreonRumbleYouTube (yes, he made it back … but is still blocked from posting new work)Other links: Australian Premier Dan Andrews Calls Journalist Stupid During Live News Broadcast For Questioning The Safety Of COVID-19 Vaccines And MandatesClick here to see Sarah Blattner, age 14, tell her “vaccine” story prior to her death…Federal government is accused of using antiterrorism tech to target vaccine dissent; Using it against its own citizens.Lt. Col. in UK military's psychological abuse unit 77 Brigade, @Tobias_Ellwood MP CALLS FOR WWIII WITH RUSSIA:“We are now at WAR in Europe. We need to move to a war footing…We need to FACE RUSSIA DIRECTLY..rather than leaving Ukraine to do all the work”UK's “Nudge Unit” recommends various online psychological manipulations when people shop and travel to push a “net zero society”-- Behavioral manipulation.Project Veritas massive #Pfertility bombshell… going viral online now…Show AdvertisersAlan's Soaps https://alanssoaps.com/TODD Use coupon code ‘TODD' to save an additional 10% off the bundle price. Bonefrog Coffee https://bonefrog.us Enter promo code TODD at checkout to receive 5% off your subscription. Bulwark Capital https://knowyourriskradio.comGet your free copy of “Common Cents Investing” Call 866-779-RISK or visit the website. Healthycell https://healthycell.com/todd Journey to better health and save 20% off your first order with promo code TODD.My Pillowhttps://mypillow.com Sleep cool with the new MyPillow 2.0 now Buy One Get One Free with code TODD.RuffGreens https://ruffgreens.com/todd Get your FREE Jumpstart Trial Bag of Ruff Greens, simply cover shipping. SOTA Weight Loss https://sotaweightloss.com SOTA Weight Loss is, say it with me now, STATE OF THE ART!Texas Superfoods https://texassuperfoods.com Texas Super Foods is whole food nutrition at its best. GreenHaven Interactivehttps://greenhaveninteractive.com Website creators helping your business get found online!

B.E. GOOD! Podcast By BVA Nudge Unit - Bill Von Hippel by BVA Nudge Unit

Kevin Volpp MD PhD is the founding Director of the Center for Health Incentives and Behavioral Economics (CHIBE), Division Chief of Health Policy for the Department of Medical Ethics and Policy, and the Founders President's Distinguished Professor of Medicine at the Perelman School of Medicine and Health Care Management at the Wharton School of the University of Pennsylvania. He has led CHIBE since its inception turning it into an entity that involves more than 90 faculty members and trainees across the University of Pennsylvania and which was 1 of 2 original NIH Centers nationally on behavioral economics and health. Dr. Volpp's work focuses on developing and testing innovative ways of applying insights from behavioral economics in improving patient health behavior and increasing value in the health system by influencing provider performance. He has competitively been awarded more than $70 million to lead projects with a variety of employers, insurers, health systems, and consumer companies in testing the impact of different behavioral economic strategies on behavior.Dr. Volpp has published more than 250 articles, book chapters, and commentaries, and his work has served as the foundation for numerous widely implemented programs such as benefit design initiatives using financial incentives for smoking cessation among GE and CVS employees, a prescription refill synchronization program for Humana members, a simple health insurance plan called “Humana Simplicity”, and an ‘enhanced active choice' approach used among tens of millions of CVS members to increase the ease of receiving automated medication refills. Penn Medicine's Nudge Unit is the world's first behavioral design team embedded within a health system. We leverage insights from behavioral science and implementation science to design, implement, evaluate, and disseminate scalable nudges to steer medical decision-making toward higher-value care, improved patient outcomes, and more equitable health care delivery. Follow Kevin on Twitter and follow CHIBE on Twitter.

B.E. GOOD! Podcast By BVA Nudge Unit - John List: The Voltage Effect by BVA Nudge Unit

B.E. GOOD! Podcast By BVA Nudge Unit - Ayalet Fishbach: Get it Done by BVA Nudge Unit

Dr. Mohammed Alhajji is director of the Behavioral Insights & Nudge Unit at the Ministry of Health Saudi Arabia since November 2020 in Riyadh, Saudi Arabia, where he develops and implements. He also is co-founder of SaudiGenome, an innovative social entrepreneurship startup in Saudi Arabia to provide genetic testing at low costs with the goal of reducing prevalence of hereditary diseases in the nation.

Ben & Jay welcome a multi-industry innovation hall of famer, Roy Rosin, Chief Innovation Officer at UPenn Health System.  Roy leads The Center for Health Care Innovation, which facilitates the rapid, disciplined development, testing, and implementation of new strategies to reimagine health care delivery for dramatically better patient outcomes, value, and experience.  The Center comprises four coordinated teams – the Acceleration Lab, the Center for Digital Health, the Nudge Unit, and Way to Health.  Prior to going UPenn, Roy worked 18 years at Intuit, becoming its first innovation leader, building a highly regarded innovation culture.Hear Roy cover a range of topics including his approach at UPenn, his passion for behavioral economics and what he learned from Scott Cook at Intuit.All Things Twitter:Roy RosinThe Center for Health Care InnovationA Sherpa's Guide to InnovationBen TingeyJay GerhartSupport the show (https://healthpodcastnetwork.com/)

We speak with Dr. Dominic Packer, Professor of Psychology at Lehigh University on a new book he co-authored called “The Power of Us – Harnessing our shared identities for personal and collective success” as well as: - The definition of “social identities,” and how they influence your behavior - One big factor that is driving political polarization - How to practice “transformational leadership” - Why understanding social identities is a critical part of tackling the big challenges that humanity faces like inequality, climate change and threat to democracy.

Analysis by Dr. Joseph Mercola        January 24, 2022STORY AT-A-GLANCE ·       In January 2022, House Oversight Committee Republicans released National Institutes of Health emails that show Drs. Anthony Fauci and Francis Collins led the effort to bury the lab leak theory, even though the consensus in early February 2020 was that the virus likely leaked from the Wuhan lab·       Fauci and Collins appear to have participated in the creation of a Nature Medicine article that denied the possibility of a lab leak in Wuhan, arguing instead for a natural origin of the virus·       The Nature Medicine article is a glaring example of propaganda being promoted as science, and of science in turn being used for political aims·       Behavioral scientist Simon Ruda, cofounder of the British Behavioral Insights Team, unofficially known as the “Nudge Unit,” confirms that the British government has been using propaganda tactics to scare the public into complying with COVID rules·       Using behavioral science to manipulate people to achieve political goals is fundamentally anti-democraticJanuary 12, 2022, “Rising” cohost Ryan Grim reviewed the content of the National Institutes of Health emails released by the House Oversight Committee Republicans. According to Grim, the emails:“... paint a damning picture of U.S. government officials wrestling with whether the novel coronavirus may have leaked out of a lab they were funding, deciding that it may very well have, and then actively suppressing those questions.”What this latest cache of emails reveal is that February 1, 2020, Dr. Anthony Fauci, director of the National Institutes of Allergy and Infectious Diseases (NIAID), his boss, then-NIH director Dr. Francis Collins and at least 11 other scientists joined a conference call, during which they were told the SARS-CoV-2 virus might have leaked from the Wuhan Institute of Virology in Wuhan, China, and that it might have been genetically engineered.Support the show (https://paypal.me/dryohoauthor?locale.x=en_US)

In the first B.E. GOOD! Podcast episode of 2022, we speak with Professor Liam Delaney, the Head of the Department of Psychological & Behavioural Science (PBS) at the London School of Economics. Please join us to hear: • How growing up in Ireland during a recession drove Liam's interest in economics and psychology • Professor Delaney's approach to (and learnings from) measuring emotions and real world economic preferences • Why ethics needs to be salient in behavioral science • His vision and hopes in bringing together academics and practitioners at the LSE • Liam's perspective on how behavioral science can help policymakers in facing COVID and other crises

Nobel-prize winning economist and co-author of “Nudge”, Professor Richard Thaler is our guest in this new episode of the B.E. GOOD! Podcast by BVA Nudge Unit. He is the Charles Walgreen Distinguished Service Professor of Behavioral Science Economics at the University of Chicago Booth School of Business and studies behavioral economics and finance as well as the psychology of decision making. Eric Singler and Scott Young speak with Professor Thaler about his most recent book "Nudge: The Final Edition", his personal journey and “greatest discovery”, and the biggest change he's seen in the field of Behavioral Economics over the past decade.

Dr Alex Gyani is the Director of Research and Methodology for the Asia Pacific region at the Behavioural Insights Team, also known as the Nudge Unit. He has worked in a diverse set of fields around the world from domestic violence, energy regulation, health system efficiency, obesity, financial regulation, employment services and education. His PhD focused on encouraging people with anxiety and depression to seek treatment using a mobile phone app and encouraging psychological therapists to use evidence-based treatments. In 2018, he was named one of Apolitical's 100 Future Government Leaders.  As per the introduction, a paper on the ethics of nudging is: Bart Engelen (2019) Ethical Criteria for Health-Promoting Nudges: A Case-by-Case Analysis, The American Journal of Bioethics, 19:5, 48-59, DOI: 10.1080/15265161.2019.1588411 For the Master/Grad Diploma/Grad Cert in Lifestyle Medicine at James Cook University, check out: Sign up to the Webinar on January 24 to explore the courses further here  https://www.jcu.edu.au/courses/master-of-lifestyle-medicine/ https://www.jcu.edu.au/courses/graduate-diploma-of-lifestyle-medicine https://www.jcu.edu.au/courses/graduate-certificate-of-lifestyle-medicine If you find this podcast valuable, subscribing, sharing, rating it 5 stars and leaving a review is a huge help. If you would like to provide feedback or request a topic, please Contact Us. Thank you for listening and supporting.

This episode features a conversation with Harry Fletcher-Wood, who has written an absolutely fascinating book called Habits of Success: Getting every student learning. Ground-breaking books about education don't come around too often, but Habits of Success is truly pioneering. We've heard a lot about cognitive science in recent years - often a quite narrow interpretation of cognitive science which focuses largely on memorising stuff. But there has been another area of social science bubbling away in the background in recent years, slowly coming to the boil - the field of behavioural science. A few years ago the UK government set up something called the Behavioural Insights Team - also known as the Nudge Unit - which focuses on how to change people's behaviour not by telling them what to do (like ‘eat 5 fruit and veg a day'), but by nudging them in the right direction (like by putting attractive displays of fruit next to the checkout in a school canteen). In Habits of Success, Harry applies insights from the world of Behavioural Science to the problem of how to help students build helpful habits for learning effectively, while breaking one or two unhealthy habits along the way. I really enjoyed my conversation with Harry. About half-way through the podcast there's a section where I ask him some taxing questions about the book, and his responses were really impressive. Harry has an enviable gift for expressing complex ideas in a really engaging, accessible way. As always, this was a fascinating conversation which left me with many more questions than answers, which is always a good sign that you've hit a rich seam. Link to the Fiorella paper on the Science of Habits Harry mentions paywalled unfortunately): https://link.springer.com/article/10.1007/s10648-020-09525-1 Mighty Network Welcome Video: https://www.youtube.com/watch?v=47xZ73YPTNs Rethinking Education Campfire Conversations playlist: https://www.youtube.com/playlist?list=PLZ…WX9gMBCQJtHxoGNh2 The Rethinking Education Mighty Network: https://www.rethinking-education.mn.co/feed Become a Patron of the Rethinking Education project: https://www.patreon.com/repod Buy James a pint, a coffee - or perhaps even a pint of coffee: https://www.buymeacoffee.com/repod The Rethinking Education podcast is hosted and produced by Dr James Mannion. You can contact him at https://rethinking-ed.org/contact, or via @RethinkingJames on Twitter.

On Christmas Eve December 2020, the World Health Organisation named Antimicrobial Resistance (AMR) and health inequities as 2 of the 10 global health threats to track in 2021. In 2019, we worked with the Health Quality and Safety Commission (HQSC) and PHARMAC to see how we can tackle both in Aotearoa New Zealand. The results of this work have just been published in the New Zealand Medical Journal, so we wanted to dedicate this episode of Inside the Nudge Unit to it.  Peer-reviewed articles allow us to present the rigorous work that goes into running a Behavioural Insights (BI) project. However, journal articles often remove the work from its broader context and leave little space for describing the tribulations that go into running BI trials. In this episode, we cover the story of how the trial developed, and how it built on our earlier work in the UK and the work done by the Behavioural Economics Research Team in the Australian Department of Health (BERT) and the Behavioural Economics Team of the Australian government (BETA).  We discuss how health inequities in Aotearoa New Zealand meant that we couldn't just copy the letters used in the UK and Australia, and take a quick detour into the replication crisis. You'll hear from Michael Hallsworth, who led the work in the UK, Janice Wilson, the CEO of the HQSC, Rawiri Jansen, a GP and member of the project's working group, and Nathan Chapell, who developed the letters we used in the project.  Further reading If you would like to read more about health inequities in New Zealand, you can read the paper mentioned by Rawiri Jansen here, as well as its follow up here. You can also read about the follow up to the UK study here, and the follow up to the Australian study here.  If you are interested in learning more about the replication crisis, we would recommend this article. And if you would like to learn more about issues related to generalising studies from one area to another, we recommend you read this. Chapter 5 of Behavioral Insights, which was co authored by Michael Hallsworth (along with Elspeth Kirkman) also gives an overview of the issues discussed.  Thanks to the large team of people who were involved in the project, especially Janice Wilson, Catherine Gerard, Richard Hamblin, Carl Shuker, Janet Mackay, Rawiri McKree Jansen, Richard Medlicott, Aniva Lawrence, Sally Roberts, Jan White and Leanne Te Karu.  Music by Rich O'Brien https://open.spotify.com/playlist/1m3zn3SHmMh3vuR13hkLCP?si=e9e2193372664b6b Production by Alex Gyani.  Editing by Pixelife Studios. 

In this episode of the B.E. Good! Podcast by BVA Nudge Unit, we speak with Neela Saldanha, an Applied Behavioral Scientist whose work focuses on the intersection of behavior change and poverty alleviation. We learn about her journey from marketing & consulting at PepsiCo, to the many applications of behavioral science to public health, livelihoods and education across the world.

Welcome and thank you for checking in at the Inner Game of Change Podcast where I focus on exploring the multi layers of managing organisational change.My guests cover a diverse number of critical topics to enable effective and sustainable change in the workplace.My guest today is author, speaker and applied behavioural scientist Rory Gallagher .  Rory is the co-author of the book ‘Think Small: The surprisingly simple ways to reach big goals' . Leading the Behavioural Insights teams in Australia and Asia Pacific, Rory is a thought leader and advocate for delivering social impact through applied behavioral science, and scaling what works.  I am grateful to have Rory sharing his passion, thoughts and some of his works with me today.Topics include:Behavioural ScienceEAST frameworkTypes of nudgesPower of small steps and self nudgeFind the bright linesDifferent ways to apply Nudges in change management. About Rory (in his own words)I lead The Behavioural Insights Team's work across Australia and the Asia-Pacific, overseeing our offices in Sydney, Wellington and Singapore. I have been with BIT since it was established in 2010, and have overseen hundreds of behavioural projects in the public, private and non-government sectors, in areas ranging from employment to education, and housing to health care.I am passionate about delivering social impact through applied behavioural science, building thriving teams and scaling what works.I am the co-author of ‘Think Small: The surprisingly simple ways to reach big goals' (2017).ContactLinkedInhttps://www.linkedin.com/in/rory-gallagher-618874194/#

El BE OEFA es el Nudge Unit de la fiscalización ambiental en el Perú; un ejemplo sobre cómo el sector público puede innovar aplicando economía del comportamiento a la regulación y las políticas públicas. Conversamos con Karina Montes, la líder de esta iniciativa, para que nos cuente el resultado de los cinco proyectos que fueron ejecutados entre 2019 y 2020. Mario también nos cuenta su experiencia asesorando a la entidad en el diseño conductual de las intervenciones.

What if you could save dramatically more money, drink less, smoke less, or perhaps read more through simple psychological interventions called nudges? This week, we discuss the results, ethics, inner workings, and scientific background of a British government unit called the Behavioral Insights Unit. What if we could be governed with more choice and less control, while still protecting people's lives and well-being? Is it too good to be true?   If you want to read along, we dug into "Inside the Nudge Unit" by David Halpern for this episode.

Dans cet episode du podcast B.E. Good ! de la BVA Nudge Unit, nous nous entrenons, en français, avec notre invité Olivier Sibony, ancient partner chez McKinsey, professeur de stratégie et de prise de décision à HEC Paris et à Oxford, et auteur de plusieurs livres sur l'effet des biais cognitifs et comportementaux, en particulier sur la décision stratégique, l'innovation et la transformation. Notre conversation est centrée sur le dernier livre d'Olivier Sibony, NOISE - Pourquoi nous faisons des erreurs de jugement et comment les éviter, qu'il a co-écrit avec le prix Nobel Daniel Kahneman l'un des pionniers des sciences comportementales et co-auteur du livre Nudge, Cass Sunstein.

Bestselling author and renegade economist Richard H Thaler joins the Prospect Interview to talk about the book that made him famous, Nudge. So influential that the UK Cabinet office even created a dedicated Nudge Unit, the groundbreaking book–first published in 2008–is back in a final, revised edition. See acast.com/privacy for privacy and opt-out information.

#35: Change is going to happen to us. Either it will force itself like the pandemic or an injury, or we'll make it happen by trying to lose weight or start a business. What happens to us when we change? As you're about to hear, there are often great and terrible consequences. I bring you Maya Shankar. Maya is a cognitive scientist and former Obama White House Senior Advisor. Maya actually founded the Behavioral Science Team at the White House, called “the Nudge Unit, which used insights from behavioral economics to write better public policy. Pushkin Industries is a podcast platform cofounded by Malcolm Gladwell and they brought Maya in to host a new podcast called, Slight Change of Plans. From the interviews Maya has conducted it's altered her personal view of change, as she's seen so many people proactively pursue change and succeed, yet testify to negative consequences they didn't anticipate. Like the girl who lost 100 lbs and realized she was no longer who she was and who she liked, and she was disappointed at people's new behavior to her just because she lost weight. And the health nut who got cancer and from it realized if he'd understood what dealing with cancer did for his mindset, he wouldn't have feared it so much. Join me as I have a very candid discussion with Maya on the ins and outs of what happens to us when change...happens. And find her new podcast, A Slight Change of Plans, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we have our 2nd conversation with Cass Sunstein, the American legal scholar and Professor at Harvard Law School, the co-author of Nudge and a pioneer in the application of Behavioral Science to public policy. This conversation centers on Cass' latest book, Noise: A Flaw in Human Judgment, which he co-authored with Nobel Prize winning Professor Daniel Kahneman and Professor Olivier Sibony.

In this episode, we speak with Katy Milkman, a Professor at the Wharton School at the University of Pennsylvania, the host of the popular behavioral economics podcast Choiceology and the co- founder and co-director of the Behavior Change for Good Initiative, a research center with the mission of advancing the science of lasting behavior change. Katy is also the author of a new book: How to Change: The Science of Getting from Where You Are to Where You Want to Be, which was just released earlier in May.

Our expert guest is Shayoni Lynn, Founder of Lynn PR. Lynn PR is an award-winning full-service strategic communications and behavioural insights agency.This episode takes a behind the scenes look at her award winning campaign #FreeYourMInd, delivered on behalf of NHS South East London CCG.The brief was to help raise awareness of, and engagement with, relevant NHS mental health services. To educate and engage vulnerable and seldom-heard audience groups – and help them get to the services they needed during the lockdown. And to deliver at pace.Three takeaway tips from Shayoni include:One: Be data driven. Observe action not just intent to act. To achieve this the team ran a two-week test phase which uncovered invaluable insights that saw a 4.5 x improvement in engagement.Two: Real time monitoring of paid socialReal time monitoring of message saturation and cost per click across paid-for social meant Shayoni and her team could make swift decisions to shift channels as needed. Three: Segment Segment messaging and paid media buying, then monitor and act. This ensured target audiences including BAME and young people were driven into services. Extra Bootcamp TipDon't forget that focussing on the problem or what you don't want can actually increase unwanted behaviours. This bias known as negative social proof often pops up in mental health marketing as we focus on stigma and challenges rather than solutions. Book recommendations1. Nudge, Improving decisions about health, wealth and happiness. Thaler & Sunstein2. Influence, The Psychology of Persuasion, Robert Cialdini 3. Predictably Irrational, Dan Ariely4. Thinking Fast & Slow, Daniel Kahneman5. Inside the Nudge Unit, David Halpern6. Misbehaving, Richard H. Thaler Shayoni's best self is when playing with Lara her dog and this will no doubt be double when her new puppy arrives. Check out Lynn Pr at Home - Lynn PR For everyone interested in how to use behavioural science to max your impact check out Bootcamp at www.socialinsightmarketing.co.uk/bootcamp

Our expert guest is Shayoni Lynn, Founder of Lynn PR. Lynn PR is an award-winning full-service strategic communications and behavioural insights agency.This episode takes a behind the scenes look at her award winning campaign #FreeYourMInd, delivered on behalf of NHS South East London CCG.The brief was to help raise awareness of, and engagement with, relevant NHS mental health services. To educate and engage vulnerable and seldom-heard audience groups – and help them get to the services they needed during the lockdown. And to deliver at pace.Three takeaway tips from Shayoni include:One: Be data driven. Observe action not just intent to act. To achieve this the team ran a two-week test phase which  uncovered invaluable insights that saw a 4.5 x improvement in engagement.Two: Real time monitoring of paid socialReal time monitoring of message saturation and cost per click across paid-for social meant Shayoni and her team could make swift decisions to shift channels as needed. Three: Segment Segment messaging and paid media buying, then monitor and act. This ensured target audiences including BAME and young people were driven into services. Extra Bootcamp TipDon't forget that focussing on the problem or what you don't want can actually increase unwanted behaviours. This bias known as negative social proof often pops up in mental health marketing as we focus on stigma and challenges rather than solutions.  Book recommendations1.     Nudge, Improving decisions about health, wealth and happiness. Thaler & Sunstein2.     Influence, The Psychology of Persuasion, Robert Cialdini 3.     Predictably Irrational, Dan Ariely4.     Thinking Fast & Slow, Daniel Kahneman5.     Inside the Nudge Unit, David Halpern6.     Misbehaving, Richard H. Thaler Shayoni's best self is when playing with Lara her dog and this will no doubt be double when her new puppy arrives. Check out Lynn Pr at Home - Lynn PR For everyone interested in how to use behavioural science to max your impact check  out Bootcamp  at www.socialinsightmarketing.co.uk/bootcamp

The second and final part of a very special episode of Inside the Nudge Unit, recorded to tie in with the recent 10 year anniversary of the Behavioural Insights Team. Join our CEO, Professor David Halpern, with the founders and pioneers of behavioural economics, Professor Richard Thaler, Professor Cass Sunstein and Google's head behavioural scientist Dr Maya Shankar, discussing how ‘nudge' has evolved over the last decade and where the science of human behaviour is headed next.  Richard Thaler is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business and the 2017 recipient of the Nobel Memorial Prize in Economic Sciences for his contributions to behavioural economics. He has been at the forefront of research into psychology of decision-making and economics for over two decades and is the co-author of the international best seller Nudge: Improving Decisions about Health, Wealth, and Happiness in which the concepts of behavioural economics are applied to tackle many of society's biggest problems.  As well as being co-author of the best-seller Nudge, Cass Sunstein is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School and Chair of the World Health Organization's technical advisory group on Behavioural Insights and Sciences for Health. From 2009 to 2012, he was Administrator of the White House Office of Information and Regulatory Affairs, and served on President Barack Obama's Review Board on Intelligence and Communications Technologies and on the Pentagon's Defense Innovation Board.  Maya Shankar is Google's Global Director of Behavioral Economics and joined Cass Sunstein as a Senior Advisor within the Obama White House administration where she founded and served as Chair of the White House's Behavioral Science Team — a team of scientists charged with improving public policy using research insights about human behavior. Maya completed a post-doctoral fellowship in cognitive neuroscience at Stanford after receiving a Ph.D. from Oxford on a Rhodes Scholarship and a B.A. from Yale in cognitive science.  To learn more about BIT's first and next 10 years, go to www.bi.team/bit10. You can find every other episodes of Inside The Nudge Unit at www.bi.team/our-work/podcast-inside-the-nudge-unit and keep up to date with all our latest insights on Twitter @B_I_Tweets.   Further reading Nudge is available to buy as paperback or e-book on Amazon https://www.amazon.co.uk/Nudge-Improving-Decisions-Health-Happiness/dp/0141040017   Read more about Maya Shankar's work on behavioural science at her website https://mayashankar.com/bio   Check out Richard Thaler's Nobel Prize winning work here https://www.nobelprize.org/prizes/economic-sciences/2017/thaler/biographical/   Credits  Editing by Andy Hetherington Music by Rich O'Brien

Jaký je rozdíl mezi mezi marketingem, politickou komunikací a čistou propagandou? Může kritické myšlení pomoci proti manipulacím? Co dělají s naším mozkem dezinformace? A jak se proti nim bránit? O tom všem, ale i o dalších věcech si povídáme se Štefanem Sarvašem, Globálním ředitelem marketingového výzkumu ve společnosti Mars Wrigley.Související odkazy- RAND Corporation - Rozklad Pravdy - https://www.rand.org/research/projects/truth-decay.html- Dan Ariely: Predictably Irrational - https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248- How to radicalize a normie - https://innuendostudios.tumblr.com/post/188501365677/heres-how-to-radicalize-a-normie-a-video-essay- Robbers Cave Experiment - https://www.simplypsychology.org/robbers-cave.html- David Halpern:  Inside the Nudge Unit - https://www.amazon.com/Inside-Nudge-Unit-Changes-Difference/dp/0753556553——Podcast pro Vás připravují publicistka a autorka kniho o informační válce Alexandra Alvarová (@alexalvarova) a expert na algoritmy sociálních sítí Josef Holý (@holyj). Hudba a sound engineering: Psyek a deafmutedrecords.comNajdete nás na www.kanarci.online !

Part 1 of a very special episode of Inside the Nudge Unit, recorded to tie in with the recent 10 year anniversary of the Behavioural Insights Team. Join our CEO, Professor David Halpern, with the founders and pioneers of behavioural economics, Professor Richard Thaler, Professor Cass Sunstein and Google's head behavioural scientist Dr Maya Shankar, discussing how ‘nudge' has evolved over the last decade and where the science of human behaviour is headed next.  Richard Thaler is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business and the 2017 recipient of the Nobel Memorial Prize in Economic Sciences for his contributions to behavioural economics. He has been at the forefront of research into psychology of decision-making and economics for over two decades and is the co-author of the international best seller Nudge: Improving Decisions about Health, Wealth, and Happiness in which the concepts of behavioural economics are applied to tackle many of society's biggest problems.  As well as being co-author of the best-seller Nudge, Cass Sunstein is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School and Chair of the World Health Organization's technical advisory group on Behavioural Insights and Sciences for Health. From 2009 to 2012, he was Administrator of the White House Office of Information and Regulatory Affairs, and served on President Barack Obama's Review Board on Intelligence and Communications Technologies and on the Pentagon's Defense Innovation Board.  Maya Shankar is Google's Global Director of Behavioral Economics and joined Cass Sunstein as a Senior Advisor within the Obama White House administration where she founded and served as Chair of the White House's Behavioral Science Team — a team of scientists charged with improving public policy using research insights about human behavior. Maya completed a post-doctoral fellowship in cognitive neuroscience at Stanford after receiving a Ph.D. from Oxford on a Rhodes Scholarship and a B.A. from Yale in cognitive science.  To learn more about BIT's first and next 10 years, go to www.bi.team/bit10. You can find every other episodes of Inside The Nudge Unit at www.bi.team/our-work/podcast-inside-the-nudge-unit and keep up to date with all our latest insights on Twitter @B_I_Tweets.   Further reading   Nudge is available to buy as paperback or e-book on Amazon https://www.amazon.co.uk/Nudge-Improving-Decisions-Health-Happiness/dp/0141040017   Read more about Maya Shankar's work on behavioural science at her website https://mayashankar.com/bio   Check out Richard Thaler's Nobel Prize winning work here https://www.nobelprize.org/prizes/economic-sciences/2017/thaler/biographical/   Credits  Editing by Andy Hetherington Music by Rich O'Brien  

In this episode, we speak with Dr. Lisa Feldman Barrett, professor of psychology at Northeastern University. Dr. Barrett is one of the top 1% most cited scientists in the world, and the author of two acclaimed books on the brain: How Emotions Are Made: The Secret Life Of The Brain, and Seven And A Half Lessons About The Brain. Her research examines emotion, behavior, and how the brain creates both.

Today on Tank Talks! We have Rob Petrozzo, co-founder of Rally Rd to talk about “Democratizing investing in rare collectables.”Rob’s Background: Rob Petrozzo is the Co-Founder & Chief Product Officer of Rally Rd, a platform where investors can buy and sell equity shares in collectible assets like cars, watches, sports memorabilia and art. The company aims to make investing in these illiquid assets more exciting, safe and accessible to everyone. Rally recently closed a $17 million in fundraising from some amazing backers, both strategic and financial including Porsche Ventures, the Raptor Group and Co-Founder of Reddit, Alexis Ohanian.In this episode we discuss:01:59 How Rally Rd got its start04:43 What it took to get to launch06:50 The decision to jump into different asset classes08:41 Fee structure and the business model10:27 How an IPO works on Rally Rd11:27 Demographics of the average Rally Rd investor13:34 The strength the assets are on Rally Rd15:32 How an asset gets sold from the market18:52 Proxy voting mechanism19:33 Partnerships and what they look like in the future20:53 The effect of Top Shots on the market22:46 Rally Rd’s plan to enter the digital collectable market24:46 NFTs and Rally Rd26:46 Working with their high profile investors29:48 The liquidity of the market32:11 Growth into intangible assets35:40 Legacy auction houses entering the market38:28 Rob’s favorite asset on the platformBook Rob recommendsInside the Nudge Unit by David Halpern Follow Matt Cohen and Tank Talks here!Podcast production support provided by Agentbee.Agency This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tanktalks.substack.com

Welcome to Inside The Nudge Unit, the new podcast series from the world's first Nudge Unit, The Behavioural Insights Team, exploring the fascinating world of behavioural insights

In this very special episode, we turn the microphone on Eric Singler: the Founder, CEO and President of the BVA Nudge Unit. He is also Global Managing Director of the BVA Group, one of the 15 largest consulting and market research firms in the world (www.bva-group.com). Eric is a “slasher”: he is an entrepreneur, a marketing & research expert, a pioneer in applied behavioural sciences, an author and a lecturer. Listen in to hear about: - How Eric first discovered and became excited about the field of behavioral science - Which significant ‘aha' moment led to the founding of the BVA Nudge Unit back in 2013 - The inspiration behind his three books: Nudge Marketing, Green Nudge, and Nudge Management - How behavioral science can be better leveraged in the private sector

Hey Eavesdroppers, this week we our guest had to pull out due to adverse weather, so we rambled on about various things and covered some news. Topics mentioned... WEF, Memorabilia, Han in Carbonite, Merch, Dr John Campbell, Cognitive Dissonance, Vitamin D, Lobbying, Lockdown, Dentist, Flu, Vaccine Hesitancy, Nudge Unit, Depopulation, Stanley Johnson, Consent App, PETA, Chinese Dog Festival, Cultural Norms, Hunting, Spinach Email, Britney Spears, Handforth Parish Council, Jackie Weaver, Destiny 2, Sacred Number, New Age,   etc  ... Producer Credits for Ep 170: Gav Scott, Nomae NosNoj, Tabasco81 and Anonymous. Message us here....follow, like, subscribe and share. (comments, corrections, future topics etc). We read out iTunes reviews if you leave them. Website - http://www.theamishinquisition.com/ Get your newly launched Merch from  The Amish Loot Chest - https://teespring.com/en-GB/stores/amish-inquisition-loot-chest Email - theamishinquisition@gmail.com Twitter - https://twitter.com/amishinqpodcast Facebook - https://www.facebook.com/amish.inquisit.3 Instagram - https://www.instagram.com/theamishinquisition/?hl=en YouTube - https://www.youtube.com/channel/UCmv8ucrv5a2KpaRWyBWfBUA Find out how to become a Producer here - http://www.theamishinquisition.com/p/phil-1523918247/ Become a Producer! The Amish Inquisition is 100% supported by YOU.  NO Ads, NO Sponsorship, NO Paywalls. We really don't want to suckle at the teat of some faceless corporate overlord. But that is only avoidable with your help! Join your fellow producers by donating to The Amish Inquisition via the PayPal button on our website, simply donate whatever you think the show is worth to you. If you find the podcast valuable, please consider returning some value to us and help keep the show free and honest.

Exploring COVID from a Behavioural Scientist's perspective.As COVID continues to dominate our lives, there's no shortage of information about the virus. But often it is presented from a national or global perspective. Yet, if you or someone close to you catches the virus, it's a deeply personal experience. Given Behavioural Science is all about understanding things from the perspective of the end-user, is there something it can teach us about experiencing COVID?On this episode, Behavioural Scientist Robbie Tilleard helps me to think about COVID from the perspective of someone who has had it. Robbie recently contracted the virus and, after suffering symptoms, went for a test. That came back positive. As a result, he went into isolation. During that experience, he discovered that there was information he'd wished he had to help him during his recovery. So he documented them in a Twitter thread to help others. You can read that thread here: https://twitter.com/rtilleard/status/1348331850150907906What he had to say about the patient journey was really interesting. So I asked him onto the show to hear more. In our discussion, Robbie explores his COVID experience through the lens of Behavioural Science - what was it like and what information or support would it have been useful for him to have? In simple terms, how could we make the experience of someone having to manage the illness at home, easier? Robbie used to work at the Behavioural Insights Team, the UK governments Nudge Unit, so has experience thinking about how to engage large populations more effectively. He now works at Humu - a company that looks at improving employee effectiveness in the workplace. That's something we also talk about later in our discussion. What emerges are some fascinating insights from someone who understands behaviour and the experience of having COVID.For more on Humu, visit -https://humu.com/To learn more about Robbie's former employer, The Behavioural Insights Team, visit - https://www.bi.team/Other Human Risk podcasts on a COVID theme:Luca Dellanna with some early insights into COVID that turned out to be highly accurate and insightful - https://www.spreaker.com/episode/23229479Mark Heywood on how COVID impacted the Creative Industries - https://www.spreaker.com/episode/24201065Ricardo Pellafone on how COVID is impacting Ethics & Compliance -https://www.spreaker.com/episode/24677995Social Media Star Eggsy on going viral in a pandemic - https://www.spreaker.com/episode/25527513Pooj Morjaria on holding companies to account under COVID -https://www.spreaker.com/episode/26091563Professor Benjamin Van Rooij on Compliance under COVID - https://www.spreaker.com/episode/26091563Sexologist Jill McDevitt on how our experience in managing HIV, can inform our response to COVID: https://www.spreaker.com/episode/37619266

0.00 - 0.27:  An introduction to the podcast0.28 - 35.00:  In the main section of the podcast we cover six books we love and why. Time-stamps for the start of each book discussion (and links to buy those books if you're interested) are:1.12: 'The Halo Effect' by Phil Rosenzweig. CLICK HERE.6.15: 'The Long and Short of it' by Les Binet & Peter Field. CLICK HERE.14.31: 'Hooked' by Nir Eyal. CLICK HERE.17.33: 'Inside the Nudge Unit' by David Halpern. CLICK HERE.26.43: 'Nudge' by Richard Thaler and Cass Sunstein. CLICK HERE.26.43: 'Thinking, Fast and Slow' by Daniel Kahnemann. CLICK HERE.35.03 - 38.40: We share what we're loving this week - tools and resources that we have found useful and that listeners might too.38.45 - 39.01: OutroExternal links referenced:'Eat your Greens' by Wiemar Snijders. CLICK HERE.'Misbehaving: The Making of Behavioural Economics.' by Richard Thaler. CLICK HERE.'Choice Hacking' by Jen Clinehens. CLICK HERE.'Hot Ones' YouTube playlist. CLICK HERE.Audio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE.

This episode of POW, the Psychology of Work podcast, features a fascinating interview with Eric Singler, the Founder, President and CEO of the BVA Nudge Unit, recorded at the 2019 ABP Conference following his keynote speech. Eric is also Global Managing Director of the BVA Group, one of the 15 largest consulting and market research firms in the world (www.bva-group.com). Eric is an entrepreneur, a marketing & research expert, a pioneer in applied behavioural sciences, an author and a lecturer.After starting his career as a marketer for an international company, Eric founded his first company in 1989, IN VIVO – now PRS IN VIVO (www.prs-invivo.com) part of the BVA group – in the field of marketing research. But beyond entrepreneurship, Eric is passionate about the contribution of behavioural Sciences to public and private entities to drive performance. He discovered Daniel Kahneman’s work – and more generally behavioural economics – in the mid-2000s and became a pioneer in applying the lessons of behavioural economics and 'nudge' to meet the challenges of behavioural change for public policy, Fortune 500 companies, NGOs and international organisations (including the French Government and the UN).Eric is also the founding president of the NudgeFrance association and the author of 3 books about the application of 'nudge theory': “Nudge Marketing”, “Green Nudge” and “Nudge Management”. Eric regularly gives conference talks at business schools, universities (Dauphine, INSEAD, HEC, Toulouse) and is also an inspiring speaker in international conferences in Europe, the United States, and Asia (TMRE, Ilex). He is a graduate of Sciences Po Paris in Economics and Finance, the University of Dauphine in Marketing, and the Sorbonne in political and social communication.In this episode Eric discusses how he discovered the value of behavioural science for addressing business problems, when nudge is best applied (and how to 'nudge for good'), barriers to implementation of behavioural science, the ethics of nudging and when a nudge becomes a 'sludge', and describes how BVA Nudge Unit helped the UN encourage men to sign up for the #HeForShe movement addressing gender equality.

Durante la tercer revisión de este libro, tras haber revisado el modelo que propone el BIT (EAST) nos quedamos con una pregunta: ¿cómo aplicamos estos principios y todo lo que engloba directamente al diseño de políticas públicas? Muchas veces, el diseño de las mismas deriva en aumento de presupuestos para programas o incentivos para que las personas lleven determinado comportamiento a cabo, pero... ¿en realidad es lo que se necesita? Además, al final de esta transmisión les anunciaremos el próximo libro que revisaremos durante el mes de julio. ¿Cuál creen que sea? NUESTROS PRÓXIMOS WEBINARS GRATUITOS: - Modelos de Cambio de Comportamiento / viernes 19 de junio / 7:00 p.m. - Diseñando para el Cambio de Comportamiento con Stephen Wendel / jueves 25 de junio / 6:00 p.m. Inscríbete a nuestros próximos webinars a través de este link: https://www.ecomportamiento.org/webinars-behavioral-science Visita el micro-sitio de este libro con recursos completamente gratuitos a través de este link: https://www.ecomportamiento.org/bookclub Compra Inside the Nudge Unit aquí: https://amzn.to/2Fh0EVD Si quieres saber más sobre los libros que abordan temas de ciencias del comportamiento o behavioral design y discutir conceptos clave, el Instituto Mexicano de Economía del Comportamiento tiene para ti el Bookhavioral Club, no te pierdas las transmisiones semanales todos los viernes a las 10 a.m. hora de Ciudad de México.

En la segunda semana hablando sobre el libro que retrata la creación del Behavioral Insights Team hablaremos sobre el modelo que ellos crearon para idear mejores intervenciones de comportamiento: EAST. ¿Qué significan estas siglas y por qué es importante considerar cada uno de estos principios para diseñar estrategias que están dirigidas a cambiar comportamiento? Visita el micro-sitio de este libro con recursos completamente gratuitos a través de este link: https://www.ecomportamiento.org/bookclub Compra Inside the Nudge Unit aquí: https://amzn.to/2Fh0EVD Si quieres saber más sobre los libros que abordan temas de ciencias del comportamiento o behavioral design y discutir conceptos clave, el Instituto Mexicano de Economía del Comportamiento tiene para ti el Bookhavioral Club, no te pierdas las transmisiones semanales todos los viernes a las 10 a.m. hora de Ciudad de México.

¡Comenzamos con la primera revisión de la lectura de un nuevo libro! En la transmisión de hoy, platicaremos sobre cómo fue la creación y los inicios del Behavioural Insights Team en Reino Unido. ¿Cuánto presupuesto destinó el gobierno para la creación de esta organización y cuál fue la condición que les impusieron para saber si en realidad este cambio valía la pena? Hablaremos también sobre las primeras intervenciones de cambio de comportamiento y cómo es que esto marcó un antes y después para el diseño de políticas públicas. Visita el micro-sitio de este libro con recursos completamente gratuitos a través de este link: https://www.ecomportamiento.org/bookclubCompra Inside the Nudge Unit aquí: https://amzn.to/2Fh0EVD Si quieres saber más sobre los libros que abordan temas de ciencias del comportamiento o behavioral design y discutir conceptos clave, el Instituto Mexicano de Economía del Comportamiento tiene para ti el Bookhavioral Club, no te pierdas las transmisiones semanales todos los viernes a las 10 a.m. hora de Ciudad de México.

Jeff Jordan is President and Executive Creative Director of Rescue: The Behavior Change Agency. Rescue offers a broad range of marketing services for government agencies (public health departments, state and federal agencies) and non-profits seeking to promote positive changes in public health related behaviors.  Jeff started his agency when, as a high school student, he volunteered for his local health department's youth-targeted anti-tobacco program. He transitioned from volunteer to contractor, tweaked the anti-tobacco program to approach teens in an innovative way, and grew the agency through “a lot of referrals.” He opened his first office while he was in college and continued his focus on behavioral change for social good.  In this interview, Jeff tells us that marketing tactics that are used to sell products don't necessarily work in changing “fundamental behavior.” His team has to be expert, not just in marketing, but also in behavior change theory, psychology, and sociology . . . and know how to appeal to different subsets within targeted cohort groups. Jeff says that it can take years for a consistent message to bring measurable change, and although there is nothing equivalent to “sales data” to gauge message impact in “real time,” he has found there are some measurable interim “markers” on the path to behavior change. Tracking and measuring specific behavior-related attitudes or beliefs or pieces of knowledge over time can predict subsequent behavior changes. About 7 years ago, Rescue won a $150 million FDA youth tobacco prevention contract. These funds allowed the agency to increase in size from 50 to 150 employees in 3 years. Today, Rescue's 175 employees work out of 6 offices around the country. They serve government agencies and nonprofits in 30 states. Rescue creates programs for these organizations, but also has a library of campaigns that can be licensed. Over the years, Jeff has learned to say “no” to opportunities that are not right for his agency. Budgets that are too small can limit a campaign's success . . . . and blame for poor results will invariably fall on the agency . . . not on the tight budget. The smaller a client is, the more they tend to demand. Jeff has observed that agencies end up over-servicing smaller accounts to keep them, tie up senior personnel in servicing these smaller clients, and underservice their larger accounts. Jeff warns that really small accounts can hold an agency down. Jeff applauds the move away from condemning people who choose unhealthy behaviors and the increasingly broad awareness of underlying lifestyle situations that contribute to these behaviors. Jeff's agency attracts employees who want to do something good in their careers. He describes the agency as “responsibly rebellious,” and explains that is manifested in the way the agency encourages clients to take risks in a responsible way. Jeff can be reached on his company's website at: Rescueagency.com. The agency runs what Jeff describes as a “pretty robust YouTube Channel” at: youtube.com/rescueagency. Transcript Follows: ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I'm joined today by Jeff Jordan. He's the President and Executive Creative Director at Rescue: The Behavior Change Agency. Welcome to the podcast, Jeff. JEFF: Thanks so much, Rob. ROB: It's excellent to have you here. Why don't you kick us off by telling us – it's right there in the title, a little bit – Rescue: The Behavior Change Agency. But tell us a little bit about Rescue and where you excel. JEFF: We are a public health behavior change-focused agency. What that means is that we exclusively work for campaigns that strive to change health behaviors for social good. Almost all of our clients are public health departments, state and federal agencies. When we say behavior change, we refer to actually changing a fundamental behavior that a person is performing. So rather than changing what we would describe as a brand preference of someone who drives one car, changing them to drive a different brand of car, we're looking to change that fundamental behavior of actually driving the car and converting them to ride a bicycle instead. Or in other health arenas, things like quitting smoking or eating healthier, etc. ROB: Perfect. Is that something you've actually engaged in? Encouraging people to ride a bike instead of driving a car? JEFF: Not that one. [laughs] But it's an example people tend to understand. ROB: What are some examples, digging a little deeper, of campaigns? You mentioned smoking cessation. There's probably some other interesting things you've worked on. What are some examples? JEFF: We work from simple behaviors like quitting smoking or not using drugs or not vaping and things like that to more complex behaviors like healthy eating, where we're actually promoting specific types of foods, specific changes to what they eat, as well as mental health behaviors that are even more complicated – trying to get people to reduce stigma and recognize when to seek help, when to do something about the feelings they're having, and whatnot. ROB: Very interesting. You mentioned brand preference; in some cases, I think people think of brand preference as being kind of pliable. Maybe it is just as difficult to change as some health behaviors. How do you think about, or how do your clients even think about, measuring these behaviors over the long term? I imagine the feedback loop on one of your campaigns might be rather long in some cases, given the research required to gather those results. Or maybe there's something unexpected I'm not thinking of. JEFF: You're absolutely right. Behavior change, we usually say you need a couple years at least of consistent campaigning to really see a measurable change. Unfortunately, we don't have sales data to look at to see what's happening in real time, so we rely on self-reported surveys and things like that that either our clients perform or that we help them perform to see what people are saying about the behavior. You do have some interim steps that you can measure on the path to behavior change. Whatever your underlying theory is of what you think is changing in order to change the behavior, such as specific attitudes or beliefs or pieces of knowledge about a behavior, you can measure those, and then those can be pretty predictive of a behavior change later down the line. ROB: One benefit it seems like you might have in your industry – is the behavior change industry perhaps a little bit more open about what works and what doesn't than maybe some particular vertical market, like marketing soda or something? JEFF: I think it's a double-edged sword there. It's more open in the sense that you can survive on theory for a longer period of time. In the commercial world, you can have a great theory, but if it doesn't turn around sales in a quarter, you're kind of out of luck there. In public health, you can survive on theory for a few years. So that does allow you to explore more options. But that also allows bad work to remain for a long time. We see that there's a lot of mistakes and common pitfalls that clients fall into, usually when they work with traditional agencies, that just happen over and over again because it works to sell a product, but it doesn't work to change a fundamental behavior. ROB: What about openness in terms of tactics? In some cases you have organizations like the UK's famous – I may be misattributing it, but their Nudge Unit there. You have probably published research in some cases around behavioral change. How much of your work is synthesizing and adapting those things to a community and to availability of resources versus cooking up something completely out-of-the-box and new? JEFF: There's a lot of theory and approaches already within public health behavior change. I think the UK is interesting in that they tend to have movements that occur there within behavior change. 10-15 years ago, they were really social marketing, and then it switched to Nudge, and they seem to all move a little bit more cohesively, maybe because it's a smaller country. Here in the U.S., we don't see as much cohesiveness in the approaches. The latest and greatest CDC strategy or FDA strategy, those do have a big influence on the work, but a lot of states are making decisions for themselves and applying the theories and approaches that they're comfortable with – everything from states that might still be using hardcore scare tactics like the '90s in their drug prevention work, all the way to other states that are more open-minded in realizing things like adverse childhood experiences influence how people make decisions about risk behaviors later in life. That's something that the state of California is really looking at. You have a really wide range of approaches and comfort level with those approaches. One of the things that we have to do that is kind of unique to our industry is we often have to share some of that education and some of those case studies from other states with potential clients so that they can understand, these are your options. You don't have to just do the scare tactics. That's not the only thing out there, and actually it often doesn't really work. So, we have to be the experts not just in marketing itself, but in behavior change theory, psychology, sociology, all these things that go into it. ROB: It sounds like there's a difference of tactics, a difference of outcomes. Are you seeking cessation? Are you seeking some sort of treatment? Are you just seeking a reduction of use in something that is now legal in certain places? It sounds like you are able to pool that expertise and help – in the ways that many agencies are, but you don't think about it so much in public health – bring those best practices and learnings from other clients. That makes me want to pull back and dig in. You're in a very unique area of focus. I think we've done probably 120 or so episodes right now, and we have not been in a conversation with an agency owner who is in public health and behavioral change. You mentioned you've been in the agency, at least, for 20 years. Did you start off with that area of focus? How did Rescue come to be? JEFF: We are definitely a unique agency. I actually started the agency when I was in high school. I was a volunteer for my local health department's anti-tobacco program. That was a youth program. They worked with a local agency, and after volunteering for about a year, I noticed that the kids we were reaching, the teenagers we were appealing to, were not current smokers, and they were never going to be smokers, whether we existed or not. These were good kids. They were leaders. They wanted to put this on their college application. There was really no change I could see that we were causing, even though we were successful from the sense that there was a lot of youth involvement and we were doing a lot of things. Fortunately, we had an advisor at the health department that was also pretty savvy in terms of youth culture. I like to joke that she was a break dancer when she was in high school, and she was maybe 7 years older than me. So, she was still pretty connected with what high risk youth culture might look like versus low risk youth culture. I said, “Why are we spending all our money on these youth?” She was open to allowing me to move from being a volunteer to being a contractor to start to provide some of these services that would change who the program appealed to. That continued for the next year or so in high school, and very quickly we started to innovate in a way that just wasn't happening in public health, particularly with teens. That turned into a lot of referrals. While I was in college, we grew a lot through referrals and got our first office when I was in college and things like that. So, we really grew organically, and from Day 1 have been exclusively focused on public health. ROB: What does the team look like today? What are some of the scale points and key hires to where the team of the agency is now? JEFF: Today we have about 175 employees, six offices around the country. We are the largest marketing agency in San Diego, but most San Diego businesses can't hire us. [laughs] Our work, though, is spread around the country. We don't have a specific geographic footprint. There's not one place where our clients are clustered. We work with about 30 different states and with the federal government, with the FDA, as well as Veterans Affairs and others. Some of the big scale points that have occurred – there's been a few. The biggest one was about 7 years ago, when we were about 40 or 50 people at the time and we won a contract with the FDA to do youth tobacco prevention. That contract was a $150 million contract for an agency of 50 people. We very quickly grew thanks to that contract. We brought on our CEO, Kristin Carroll (who's still with us today), at that time, who helped us grow quickly. Within a matter of 3 years, we went from about 50 people to 150 people. But in that time, we've continued to grow with other clients as well. Some other notable wins are the California Department of Health's nutrition campaign as well as some other states that have brought on larger contracts. ROB: You mentioned that many San Diego businesses probably can't work with you. Does that reflect a change in the overall deal size that you've pursued? JEFF: No, no, that's just mainly because we don't do commercial marketing. You have to be a public health oriented campaign. We work with the local county health department, we work with the local school district, and we also work with the district attorney's office. So, we work with a lot of local government agencies, but we don't have any commercial customers here or anywhere else. ROB: I see. Once many agencies scale, and especially north of 100 people, I think a lot of times they become very focused on just the FDA size deals. How do you manage that different granularity of client size within one organization and not become really fixated on hitting those homeruns? JEFF: That has definitely been a problem of scaling up. There aren't that many FDA size deals in our space, so we're forced to continue our more modest deal size – which we're very happy with. But I think the biggest challenge that has occurred is being careful not to try and apply universal lessons to the entire agency. Some things that we do for our largest client don't necessarily apply to our smallest clients. We've gotten in trouble sometimes in starting to do things for our smaller clients the way we do it for our larger clients and then going over budget and overcomplicating things when they don't need to be. And vice versa, also making sure we don't get too simple with our biggest accounts. We have to operate in this limited budget standpoint for some of our accounts and then a more open budget to explore different things with our largest accounts. That's probably the biggest thing we have to remind ourselves of and be cautious with. Really, we're operating like two different agencies within one. ROB: We are chatting here right in the middle of the spring 2020 COVID-19 epidemic. How has that changed your mix of business? Do you have clients that are working within – do you have some stay home campaigns running and that sort of thing as well? I imagine any work you've done, you've had to learn very quickly. JEFF: Surprisingly, we haven't gotten into any stay at home work, mainly because we tend to focus on long-term campaigns so that we can measure these long-term changes. It does affect COVID because a lot of the reasons that people are passing away because of COVID is because of preexisting conditions that we're trying to prevent with some of our other behaviors. So in a way, they're all connected. But when there's an emergency like this, communications get out pretty quickly and go viral pretty quickly. You don't really need the traditional long-term campaign to figure it out. The one thing that has changed the most for us is the production of new creative and new messages. Right now we're focused almost exclusively on creating animated work and infographics and things like that. Our clients still want to produce the work, still want to put new messages out there. Right now, people are consuming media more than ever before, so we're still cranking away new stuff. ROB: That's excellent. Jeff, you've been at this for a little bit; you've built the largest agency in San Diego, which is quite a thing. What are some things that you've learned along this journey that you might do a little bit differently if you were starting Rescue all over again? JEFF: There's so many lessons you learn, but you almost need to learn them in order to grow from them. I think that one of the things that we learned was not to be afraid to say no to an opportunity if that's not the right opportunity. I have to teach this lesson to every new business development person we bring on or client service person we bring on. It might feel weird to say no to a small client, but keep in mind that if they don't have enough funds for us to do a good job, they won't blame the budget; they will blame us for not doing a good job. And without fail, the smaller the client, the more they ask for. Oftentimes I've seen a lot of agencies get stuck in this world where they are over-servicing smaller accounts to keep them and underservicing their larger accounts, and it's usually top-heavy. It's usually more senior people that are servicing these smaller accounts, who are now not able to go out there and pursue bigger work. So, you really have to be careful of the really small accounts holding you down. ROB: How do you think about positioning and communicating the scope with the small accounts so that their expectations are aligned? Or have you found it's hard to manage them and you just have to pick the right ones and let someone else have the ones that are going to ask for the full buffet for 5 bucks? JEFF: We definitely let someone else have those. [laughs] It's about being transparent upfront and saying, “Look, this is what it takes to do good work, and this is why. These are all the components that need to go into something.” We have found ways of being able to accept smaller accounts with different strategies. For example, something that's completely unique to our space is we actually license campaigns. We have about four different preexisting campaigns that governments can license from us and that are reused over and over again across the country. That has allowed us to open the door to some smaller – not the smallest, but some of the smaller accounts that don't have the funds to create new campaigns, but do have enough funds to implement a licensed campaigns. That's something that could never happen in the commercial world; no one would ever want to share anything. But in our space, the government loves to share, and they actually love the reduced risk that comes with knowing this has already run somewhere else. ROB: Right. I can see you coming with some results, and they can see what the campaign looks like out in the world. They can probably even go and visit and see in some other place how this campaign looks in the wild, which you can't do, to your point, for most businesses. Maybe you could get away with it in – I don't know, if you were just serving one lawyer per market, or one plumber, or something crazy like that. But even then, they probably wouldn't want to share. JEFF: Right, exactly. There's so many things that we do here because we are focused on this space that would just not be possible if we were a generalist agency. And that's part of our argument for potential new clients: look, you can hire your local ad agency that everyone has heard of that has done all the car dealerships and local banks and things like that, or you can hire a specialist in public health. What's going to happen if you hire a specialist in public health is you're going to get all this institutional knowledge about how public health marketing is different from commercial marketing and be able to be more effective, more efficient, and have all this research and tools at your disposal. ROB: Jeff, at 175 people, you're up above that 150-person Dunbar number that many people talk about as that maximum number of people you can be in relationship with, or people might phrase it differently. How have you thought about structuring, organizing, and persisting culture as you break through dozens and then triple digits and then over 150? JEFF: We had a pretty strong culture before I knew that company culture was a thing. It comes from the culture being embedded in the work. A lot of times, folks try to put this layer of culture on their organization that doesn't really have anything to do with anything. That's where culture tends to fail or feel shallow. Where culture is really strong and real is where it manifests through the work. For example, one piece of our culture is that we describe ourselves as “responsibly rebellious.” What that means is that we want to push our clients to take risks within a responsible way. That is manifest through a lot of decisions that we make for our clients, things that we present to our clients, ways that we approach how we work with our clients. Then, when we say that's a part of our culture, it's true. It is a part of our work. It's part of what we do. When we talk about being science-based, we have a giant in-house research team that does presentations for us that is then infused in the creative and in the strategy. So, I think the best way to maintain culture is to just have an identity that is real and that you truly apply every single time you do the work. ROB: It almost seems like some of the culture would be self-selecting. Not to say that people might not view Rescue as a very attractive place to work, but it seems like an odd company to sign up for unless you have a real interest in messages of public health and in helping people and helping communities. Do you find that in the interview process? JEFF: Yeah. This millennial generation that's now dominating our workforce, we are the ideal kind of company to work for. They want to cause social change. They want to have an impact, and we can allow them to have that impact. So, definitely the people that come in are people who have an interest in doing something good with their career. And that helps. Everybody in the agency wants to have a good outcome from that campaign on a deeper level than just simply delivering for a client. ROB: That makes sense. Jeff, what's coming up for Rescue that you are excited about? Or maybe it's even something in terms of either broad messages that you're seeing trends in, or even tactically? JEFF: One thing that's pretty exciting is that we're seeing a broad awakening of the underlying lifestyle situations that lead people to choose unhealthy behaviors. The best example of this is what's happening in California with the new – California has a Surgeon General for the first time, and she is focused on infusing adverse childhood experience understanding, which is this area of health research that talks about if you had these really, really big things happen to you when you were a kid – things like divorce or a parent dying or domestic violence or mental health in the family, these heavy things – those things set you on a trajectory to take on much higher risks later in life. And if you can embed an understanding of who people are and where they come from in your work, you can be more effective with these populations. So, an understanding of that, an understanding of mental health, an understanding that people don't do risky things in isolation. They do them from a complicated equation of everything that's happened in their life. That was just not existent for the past 20 years, particularly in things like drug and alcohol prevention, where it's like “people who use drugs are just making a bad choice, they're just stupid, they're just bad and they need to be told to stop doing bad things.” [laughs] That's just not how it works. It's really nice that a lot of public health is moving away from that perspective and instead moving towards a deeper understanding of the complexity of human identity. ROB: Absolutely. It brings to mind for me – you have a responsibility; the messages you're putting out there are not messages for any particular – you probably work with governments of every political party possible. JEFF: That's right. ROB: But we live in a world where – what you're saying even hearkens back to partisan politics. How do you think about putting messages out into the world that have to transcend politics and party? JEFF: I think we all suffer, across industries, across topics, from talking to ourselves and not understanding someone who's different. One of the things I like to say that I feel makes this so different is applied empathy. It's not just that we have more empathy than someone else, but that we actually apply that empathy to how we create our messages and can articulate, when we're going to create a campaign for rural men, why that campaign has to be so different from a campaign, for example, for African American women. What is different about their life experience, their attitudes, their worldview, their values that will change the way we communicate to them – but also change what we're saying. A great example of this is that we do a ton of tobacco prevention work, still, with teenagers, and you can talk to an alternative teen in an urban area who listens to rock and things like that – you can talk to them about the evilness of the tobacco industry and all the horrible things they've done, and they will get fired up. They'll say, “I don't want to support an industry that's destroying the world and manipulating people.” So, you can motivate them not to smoke just by talking about the tobacco industry to them. But then you take a rural teen, a country teen who maybe is a younger version of the right side of our political spectrum, and you talk to them about the tobacco industry and it just doesn't even faze them. They're like, “Well, that's their right as a company and you have the right to choose what you're going to do, whether you do that behavior or not. It's all about personal responsibility.” If you don't know that difference and if you don't know that they are processing information differently and caring about different things, then you're just speaking to yourself. You're just speaking about what you care about. And that can apply to so, so many different things. Within politics, its' so interesting to see people just yell within their bubbles about things that they care about and are baffled by why no one else cares about them or why the other side doesn't care. All you have to do is just spend a little bit of time on the other side and you'll understand why they don't care about what you're talking about. ROB: It's a great thought for all of us on meeting people where they are instead of where we think they are. Jeff, when the audience wants to get in touch with you and with Rescue, where should they look for you? Where should they find you? JEFF: Yeah, definitely. Rescueagency.com is our website. There's contact information there for different folks. But also, if you're just interested in what I was talking about and learning more about public health marketing and behavior change and things like that, we have a pretty robust YouTube channel, youtube.com/rescueagency. Lots of actual workshops and videos that we've done explaining our approach and research and some examples of the work. ROB: Perfect. Jeff, thank you for joining us. Thank you for the thoughtful work that you do. We're grateful for it, and look forward to a lot more of it in the future. Congrats on all the success. JEFF: Thank you. Thanks for having me on. ROB: Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com.

Welcome to series two of the Pint of Science Podcast! We're very excited to have Nick Chater, Professor of Behavioural Science at Warwick Business School as our first guest, from a safe social distance. Nick is the author of The Mind is Flat: The Illusion of Mental Depth and The Improvised Mind, and an advisor to the UK Government’s Behavioural Insights team (‘The Nudge Unit’). He's also scientist in Residence for BBC Radio 4’s The Human Zoo. This week, Callam and Jim talk to Nick about the psychology of lockdowns around the world - not why we need to distance, but how we convince people it's a good idea and something they should take part in - as well as how to message effectively, and how to not... The Pint of Science podcast meets scientists and science writers at a safe social distance around the UK (and the rest of the world) to find out about their lives, their universe, and everything. Series 2 sees us target more topical stories and discuss the science around them. Like what we do? Let us know using the hashtag #pintcast. And be sure to subscribe to us and rate us on your favourite podcasting platform! Subscribe: Spotify | TuneIn | Stitcher | Apple The Pint of Science podcast is a part of the Pint of Science Festival, the world's largest science communication festival. Thousands of guests and speakers descend on pubs in hundreds of cities worldwide to introduce science in a fun, engaging, and usually pint-fuelled way. You can donate and help Pint of Science through these incredibly challenging times. For obvious public health reasons, we are recording remotely at the moment - but we hope to be back in the pub very soon (and very safely).

Why do some people get involved while others stand by looking on? What makes people act for the sake of others? Kirsty Wark discusses the psychology of behaviour with Catherine Sanderson and David Halpern. In the Bystander Effect, Catherine Sanderson argues that the question of why some people act badly while others are heroic is not simply about good and bad. Our brains are hard-wired to conform and to avoid social embarrassment. But there are practical measures that can help create a sense of personal responsibility, turning a silent bystander into a model of action. The psychologist David Halpern is also interested in how to change behaviour. He is advising the UK Government on its response to the coronavirus pandemic, focusing on how to get the public to adopt new social norms, including increased hand-washing and social distancing. Halpern is the Chief Executive of the Behavioural Insights Team, unofficially known as The Nudge Unit. Producer: Katy Hickman

In this episode I share lessons from David Halperns book: Inside the Nudge Unit and Matthew Syeds: Black Box Thinking on hassle/friction. I talk briefly about how it can be affecting procedural adherence and how to use/remove it to benefit ourselves and our organisations.

In today’s episode, we are joined by Chief Executive of the Behavioral Insights Team (BIT), David Halpern. He has led the team since its inception in 2010 and was the founding director of the Institute for Government. Between 2001 and 2007, David held tenure at Cambridge and held posts at Oxford and Harvard. He has written several books and papers on areas relating to behavioral insights and wellbeing, including Social Capital (2005), the Hidden Wealth of Nations (2010), Inside the Nudge Unit (2015). David is also co-author of the MINDSPACE report. In this episode, we discuss the current state of the behavioral science industry and its role within the public and private sectors, as well as predictions for how it will evolve. Specifically, we discuss: Nudging against violence (domestic violence, classroom violence and civil violence) What nudging means in 2019 and how it will evolve in the next 10 years Behavioral science and machine learning: the implications of personalized interventions Nudging the nudgers: making nudging more ethical through enhanced democratic deliberation Interfacing public- and private-sector nudging for maximum impact The skills and experience you need to work in applied behavioral science How nudging should be regulated and who should decide the ethical boundaries of nudging The future of the BIT: exciting projects and challenges

We interview the fascinating Hugo Harper, formerly Head of Health (now Director) at the Nudge Unit. We ask him about some of the 500 Randomised controlled trials the unit has conducted that explore how health behaviours can be “nudged” for the better by behavioural science. Hugo also gives you a framework you can use to make such behavioural science interventions in your day-to-day work and change management.

In this week's Books Podcast Sam is joined by Professor Cass Sunstein -- best known here as co-author of the hugely influential 2008 book Nudge: Improving Decisions About Health, Wealth and Happiness, which spawned a whole transatlantic movement in using behavioural psychology to influence public policy (not least over here in the Cabinet Office's celebrated "Nudge Unit"). Cass's new book is called How Change Happens -- and extends the arguments of his previous books to talk about the mechanisms that determine quite big, and quite abrupt shifts in politics and social attitudes. Sam asks him how his ideas about nudging have changed over the last decade; about the limits and contradictions of "libertarian paternalism"; about the dangers of "group polarisation"; about how much we can or should trust to big tech and the mechanisms of the market; and about how the explosion in digital media has changed the democratic landscape for good. Spectator Books is a series of literary interviews and discussions on the latest releases in the world of publishing, from poetry through to physics. Presented by Sam Leith, The Spectator's Literary Editor. Hear past episodes of Spectator Books [here](https://audioboom.com/dashboard/4905582).

In this week's Books Podcast Sam is joined by Professor Cass Sunstein - best known here as co-author of the hugely influential 2008 book Nudge: Improving Decisions About Health, Wealth and Happiness, which spawned a whole transatlantic movement in using behavioural psychology to influence public policy (not least over here in the Cabinet Office's celebrated "Nudge Unit"). Cass's new book is called How Change Happens -- and extends the arguments of his previous books to talk about the mechanisms that determine quite big, and quite abrupt shifts in politics and social attitudes. Sam asks him how his ideas about nudging have changed over the last decade; about the limits and contradictions of "libertarian paternalism"; about the dangers of "group polarisation"; about how much we can or should trust to big tech and the mechanisms of the market; and about how the explosion in digital media has changed the democratic landscape for good.

Placing more nutritious food on a more visible shelf, informing lagging taxpayers that their neighbors have already paid up, or asking job seekers what they plan to do next week (instead of what they did – or didn’t – do last week) – these are all well-known examples of behavioral spurs known as ‘nudges.’ Much of the reason such examples are known is because they emanate from the work of the Behavioural Insights Team – the so-called nudge unit. The United Kingdom’s government set up the unit in 2010 (two years after Cass R. Sunstein and Richard H. Thaler’s Nudge was published) to address “everyday” policy challenges where human behavior was a key component. Experimental psychologist David Halpern, the unit’s chief executive, has led the team since its inception and through its limited privatization in 2014. In this Social Science Bites podcast, Halpern offers interviewer David Edmonds a quick primer on nudging, examples of nudges that worked (and one that didn’t), how nudging differs between the UK and the United States, and the interface of applied nudging and academic behavioral science.   “We tend to use mental shortcuts,” Halpern explains, “to figure out what’s going on. Now most of the time those mental shortcuts get us to where we want to go, it looks like, but they are subject to systematic error.” This can matter, he continues, because humans don’t always act in their best long-term interests, even as many policies are built on the assumption that they will. Enter the nudge, “A gentle instrument that is not a financial incentive or a legal mandate or a requirement – a much gentler prompt or intervention.” Looking at the tax-payment nudge, he notes, “It doesn’t infringe on your basic human rights; it just reminds you that other people are more virtuous than you thought they were.” And as a result, more people pay up than would if they received a more-traditional scolding letter. While the prompt may be low-key, the applications – and results -- often are not. “These are actually big social policy issues,” says Halpern. “My own view is you try and create almost collective mechanisms to set up. You can inject into that process an understanding of behavioral science and how people make decisions, and then we can collectively choose rather than just a few clever folks out in Whitehall or in Washington.” He spends some time discussing the difference in nudging between those two hubs. What he terms the “North American view” the focus is on “choice enhancing, while in the UK “we take a slightly broader perspective, which is trying to introduce a more realistic model of human behavior.” This is further demonstrated by the enactment process on each side of the Atlantic. In the U.S. version of the Nudge Unit, the Social and Behavioral Sciences Team, executive orders were used to enact nudging policies that had worked in experiments. In the UK, “We went down the route of “God, we don’t actually know if this stuff works, so why don’t we run – wherever we could – randomized controlled trials.” “Our work,” Halpern concludes, “is very hard-edged empirical. In fact, history may judge that the most important thing the Behavioural Insights Team brought was actually a very, very strong form of empiricism.” Before leading the Nudge Unit, Halpern was the founding director of the Institute for Government and between 2001 and 2007 was the chief analyst at the Prime Minister’s Strategy Unit. In 2013, he was appointed  as the national adviser to What Works Network, which focuses improving the use of evidence in government decision making. Describing himself as a “recovering academic” (although he does have a visiting professorship at King's College London), before entering government, Halpern held tenure at Cambridge and taught at Oxford and Harvard. A fellow of the Academy of Social Sciences since 2016, Halpern has written or co-authored four books, including 2005’s Social Capital and 2010’s The Hidden Wealth of Nations.

Simone and Malcolm Collins co-founded the art commission marketplace ArtCorgi.com and TravelMax, a travel company that offers white glove concierge travel services without any fees. They run a travel companies, splitting their time between North American headquarters in Miami, FL and South American offices in Lima, Peru. Together they recently published the book The Pragmatist’s Guide To Life which will help you formulate your own answers to life’s biggest questions.   Quotes To Remember: “Entrepreneurs often find themselves falling into a trap of creating a product that nobody needs.” “You have to look at people’s needs if you want to actually have a product that they want.” “Your failures are your fault.” “Know your boundaries and know your back-up plans but also, don’t give up on whatever it is your ultimate goal might be.” What You’ll Learn: Tips on Growing HubPages How to Formulate Some Answers to Life’s Biggest Questions Accepting Your Own Fault   Key Links From The Show: Simone and Malcom’s SiteTravelMaxHubPages Free 1 month Audible   Recommended Books:The Pragmatist’s Guide To Life by Simone and Malcolm CollinsHarry Potter Series by J.K. Rowling Accelerando by Charles Stross Inside the Nudge Unit by David Halpern Policy Paradox by Deborah Stone   Support Breakthrough Success On Patreon Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience. I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success. You can support Breakthrough Success by going here.

In this episode of Creating a New Healthcare, Dr. Zeev Neuwirth interviews Roy Rosin, the Chief Innovation Officer at Penn Medicine - the University of Pennsylvania Perelman School of Medicine.  Roy distills the “essence” of his two decades of success in customer behavior change & reveals some of the most critical ingredients. He has spent the past 5 years at PennMed - initiating over one hundred new healthcare delivery projects.  Prior to entering healthcare, Roy spent 18 years at Intuit (Quicken & TurboTax), where he was an accomplished executive and then Intuit’s first Innovation Officer. Intuit has been widely recognized for its application of innovation to enhance business outcomes, and Roy was clearly instrumental in that.Roy brings to healthcare a profound acumen in digital technology, human-centered design & super-rapid cycle innovation - which, in and of itself, would have been an interesting topic of discussion.  But in this interview, Roy focuses the conversation on what he believes matters most to achieving positive healthcare outcomes - patient engagement & activation.   The projects he and his PennMed colleagues have deployed are fascinating - using the techniques of behavioral economics to drive behavior change.  And the outcomes are compelling.  Roy discusses how PennMed is making improvements in medication adherence, blood pressure control, surgical recovery, hospital follow-ups, cost effective prescribing, readmission rates and ED visit rates.  He illustrates the profound impact and leverage that behavior change and patient engagement can have in terms of cost savings as well as life savings.One surprise that emerges in the dialogue is the realization that high impact does not necessarily mean high tech.  Some of the amazing results achieved at PennMed come about through surprisingly low tech solutions.  The use of texting, for example; or just creating default settings in the electronic medical record that drives tens of millions of dollars of savings via the use of generic medications.  One pearl that Roy drops toward the end of the interview is an innovation heuristic he lives by - “Love the problem, not the solution”.  He shares stories of how he and his teams have discovered that the stated problem is often not the actual one - and that landing too quickly on a proposed solution often short changes the desired outcome.  Roy also introduces us to a new center at PennMed called the ‘Nudge Unit’ - a unique division designed to directly apply behavioral economics onto healthcare delivery.  It’s abundantly clear throughout the interview that Roy is a humble leader, innovator and mentor.  He repeatedly mentions his colleagues and predecessors by name - and credits them for the results and outcomes achieved.  It’s also clear that Roy & his colleagues at PennMed are mission-driven and passionate about creating meaningful results.   Roy’s is a refreshing and engaging perspective.  If you have an interest in understanding and improving patient engagement/behavior change, you’ll want to listen to this dialogue - and probably more than once! 

Michael Sanders is the Chief Scientist at the Behavioural Insights Team, commonly known as the ‘nudge unit’. We talk academia and policy, how he uses the scientific method in his work, and the label of scientist.                                                       Full show notes:

India's financial shock therapy continues, this time with an all-new tax system. The BBC's Rahul Tandon reports on its progress. Presenter Ed Butler speaks about the new plan with businessman Gaurav Daga, founder of plastics supply company Oswal Cable, near New Delhi.And Simon Ruda, the director of home affairs and international programmes at the Behavioural Insights Team in London, also known as the Nudge Unit, says getting people to pay tax isn't as simple as it might seem.(Photo: India flag. Credit: Getty Images)

David Halpern is a psychologist, an author and the Chief Executive of the Behavioural Insights Team (BIT). BIT, also known unofficially as the “Nudge Unit”, was set up to apply behavioural economics and psychology (nudge theory) to try and improve government policy and services as well as to save the UK government money. In this […]

David Halpern is a psychologist, an author and the Chief Executive of the Behavioural Insights Team (BIT). BIT, also known unofficially as the “Nudge Unit”,... Read more »

By day, two leaders of Britain's famous Nudge Unit use behavioral tricks to make better government policy. By night, they repurpose those tricks to improve their personal lives. They want to help you do the same.

Nudge theory, or the theory of marginal gains, is cited as a game-changer by everyone from FTSE 100 chief executives to gold medal-wining Olympians. This week the team is joined by Kate Glazebrook, from the Behavioural Insights Team (the company formerly known as the government's "Nudge Unit"), and Keith Hatter from K2, who explain how incremental tweaks to behaviour can transform your team's performance - whether you're trying to increase revenues, going for gold, or simply persuading people to pay more tax.

Today, Doug returns to the theme of the habits of wealthy people. Adopt these habits of financially successful people  for yourself:   Pay your bills as soon as you get them Read personal finance books. Start by saving – pay yourself first. Set limits on purchases   Today’s interview explores how adding the human touch and a little fun to government policy and individual investing produces results. Dr. David Halpern, creator of the British government’s “Nudge Unit” explains how governments can use behavior finance research to dramatically influence the way people act. Can you apply these same tools to make yourself a better investor, saver, and philanthropist?   Follow Dr. Halpern and his work at: http://www.behaviouralinsights.co.uk/

--{ No Pain as Government Trains Your Brain: "Altering Citizens' Behaviour Certainly does Pay, Obama's Nudge Unit's Officially Here to Stay, It's Based on Techniques in Behaviour Modification, People Should Take to the Streets in Mortification, Aldous Huxley said Such Methods would Be Used, Dressed as "For the Greater Good" to the Confused, That Governments couldn't Resist, Simply Wouldn't, In Getting People to Accept Things They Shouldn't, Using Methods in Written, Auditory or Visual, The Old You will Wither to a Memory Residual" © Alan Watt }-- Elite Selective Breeding and Darwinism - Propaganda Aimed at the Majority - Importance of Initial Indoctrination - Control of "The Masses" - Unelected Technocrats in the Parallel Government - UK Leveson Inquiry and Star Chamber - Chinese-Style Internet Censorship Worldwide - Build-up of China - Privatization of Gov. - XKeyscore and the NSA - New Zealand---Thousands in Anti-Spy March - Privatized Water Supply - Remote Hacking of Automobile Software - Federal Nudge Squad, Behavioral Insights Team. (See http://www.cuttingthroughthematrix.com for article links.) *Title/Poem and Dialogue Copyrighted Alan Watt - July 31, 2013 (Exempting Music, Literary Quotes, and Callers' Comments)

"Nudge" was the best-selling book that David Cameron famously ordered his shadow cabinet to read over their summer holidays. The previous Labour government had already shown some interest in the new science of behavioural economics, but as Prime Minister, Cameron put the ideas of University of Chicago behavioural economist, Richard Thaler, at the heart of his government, and set up the world's first Behavioural Insights Team, or "Nudge Unit". Based in the Cabinet Office and led by psychologist, David Halpern, this small team is chewing over ways to persuade us to make the "right" decisions about the way we live using a nudge, rather than a regulatory shove - but will it work ? Claudia Hammond talks to the Behavioural Insights Team about where they believe they can really make a difference and finds out whether the psychological research to date, justifies the belief that major policy challenges like the economy and public health, can be tackled using behavioural science. And Claudia hears from the critics, sceptical that evidence of individual behaviour change can be extrapolated to whole populations when it comes to the most serious problems in our society. Producer: Fiona Hill.

Soupy twist:Episode One Hundred And Twenty OneA midweek special with the science of Santa, Die Hard, Duck Soup and The Nudge Unit.